35 Burst results for "Salesforce"

The Numbers Don't Look Good...

The Trish Regan Show

02:06 min | 5 d ago

The Numbers Don't Look Good...

"Let's turn to the overall economy right now because as we get more and more earnings in, I don't think it's looking so hot. I mean, I've been watching this market and you know I've been watching it with a ton of skepticism because since October, we've been watching it just go up up and away. I think up about 13% on the S&P 500. But what happens once the panacea that investors are planning for doesn't actually pan out. Then what do we do? And I don't know if it's going to pan out. I just want to point out, we're looking at basically the slowest earnings growth for the third quarter sends 2020. I mean, in 2020, it was really, really bad. Corporate earnings are just not coming in. And we've got, well, nearly 95% of companies reporting already. And so I would just say, if it's that bad in the third, what happens in the fourth, when you get those numbers in? What are people really going to say? I do know this week are going to be watching a few biggies. We get Dollar General coming out with get Salesforce. We've got Kroger, the grocery store. And what we're looking for here is whether or not we're starting to see much in the way of pullback on behalf of consumers. One of the good things about companies like Dollar General is that sometimes you see a trade down effect when things get kind of tough. People start trading down to the walmarts to the dollar generals, so we'll be watching all of this to see what the consumer trends really are. I would just say a lot of companies having reported and this is all according to facts at which trax and for the third quarter we really are looking at a pretty miserable showing. So unless things somehow turn around, big time in the final three months of the year and we'll get those reports of course in 2023. I would think that a slowdown in consumer spending coupled with a Federal Reserve that even if they're not doing 75 basis points is still trying to come through with 50 basis points each time I would think that you are going to start to see some softening. I would point out that the stocks are trading right now around 17 times earnings. It's a little bit higher than their historical ten year average. Not as crazy as it was. I mean, I think we're up around 21, 22 times earnings before. So we're back in a more normal range, but still in a very bullish optimistic range. And

Salesforce Kroger Federal Reserve
"salesforce" Discussed on CNBC's Fast Money

CNBC's Fast Money

02:53 min | 3 months ago

"salesforce" Discussed on CNBC's Fast Money

"Too. Hi, Frank. Hey, there Courtney is actually hopping off the call right now. Analysts asking their questions. One of the things that really focusing on is the growth and product. When you get to that in just a second, but snowflake snowflake appears to be moving higher on really upbeat guidance and growth in those key metrics that clearly analysts and investors believe justify this stock sky high valuation. Gotta remember valuation is more than 1000 times forward earnings. You're just talking about what Salesforce was at 37 times. The top end of the guide on product revenue above estimates for both the next quarter and the full year also better than expected growth for customers in this quarter, even in this uncertain macro environment, net revenue retention. That's revenue growth from current customers at 171%, kind of in line with the growth we've seen in previous quarters. Outlook, also porting towards expectations of not only increased growth, but increased profitability. Snowflake guiding margin expansion, a lot of key categories, including product, again, where it gets the majority of revenue. Also, overall operating margin and also margin expansion when it comes to free cash flow. That will be very interesting quarter on this one, Frank. Karen, what do you make of what's going on here with snowflake? I mean, investors clearly like what they're hearing. I know the call is still ongoing. It sounds like yeah, so very different commentary. I mean, obviously, businesses are willing to spend their customers are willing to spend. And they have that sort of unique model where you just pay for what you use. The margins here, I mean, that's the great thing about software, if you increase the revenue, which they're talking about very big increases in revenue, with the margins being as big as they are, I think they were either 72 or 75%, one was gap adjusted. That's a pretty fantastic margin. So even though this one isn't cheap, it makes sense to me that it's up this much. I mean, to have that kind of revenue growth when sort of all around you are tepid at best or lower than that, it's pretty impressive. Yeah, absolutely. Tim, what do you think of this? I mean, this is a pretty rich valuation though. My goodness. Well, it's a rich valuation, especially when profitability is held in question. This is the kind of stock that was really destroyed. The high multiple stocks that really aren't making money and so if you look at the bounce here, I think there's also there's definitely been some short covering. But as been noted here, this is a consumption based model. The data analytics that they provide are things that a lot of people need and actually are not cutting back on. And in fact, they are getting close and there's rumblings that there's major, major contracts that they're closing in on. So I think it's a name that it doesn't surprise me that you're seeing this kind of a surge and the sentiment had really been awful. And I think a lot of people were questioning whether they did have the pipeline that they do have. This is reaffirmation of that. But again, it's a company I think in this environment, I think you're going to see it bounce and I don't think you're chasing that bounce. There is a bounce right now up almost 18% after hours. We'll have to see what happens tomorrow morning when the opening bell sounds. And by the way, the CEOs of both Salesforce and snowflake

Frank Salesforce Courtney Karen Tim
"salesforce" Discussed on The Product Podcast

The Product Podcast

08:20 min | 5 months ago

"salesforce" Discussed on The Product Podcast

"I call it our Salesforce version of FedEx or UPS. Digital delivery. And then I have a third pillar, which is a little bit more of a hybrid, like more like a project management enablement because we support so many of our internal teams. We end up having to provide our own support to those teams. So that's kind of how my team is structured. Above it. Heidi what about you? What are you working on at type form and how do you structure your teams? Yeah, the type form is obviously quite a bit smaller than Salesforce. We're about 500 people now. So we're working on both the core product, if you're familiar with it, which is a form builder where delightful form builder. But also really investing in workflows, what we call multi modal communications. So instead of just written back and forth, video, audio, embedded native social, how can we foster a conversation between brands and their customers that feels natural and gives the end customer or respondent as we call them control over that conversation. So that's kind of our big investment area. And the way we've structured this is by horizons. So we've got horizon one, which is the core product, which has been around for ten years, fairly well established. And that's delivering 90 plus percent of our revenue today. So that team is a lot around the optimization. And we have a lot of great data about customers needs and usage and things like that. And then we have horizon two and horizon three, focused on new products that we're bringing to market. Horizon two for us is like enterprise. So we're fairly new into this enterprise space. It's growing rapidly, but I would say we don't quite yet have product market fit. It's still a fraction of what that core self service small business product is. Horizon three is even more speculative. These are products that we haven't even brought to market or we're doing like alpha tests with. And have no expectation yet around revenue and very little data. Direct data they might be working with. So we've separated out the teams in this way so that we don't have to make tradeoffs between them in terms of in terms of prioritization. They do have dependencies across each other. But we don't want to have to judge them all in the same way since they're really serving different purposes. I love that. Jared, what about you? What are you working on game site and how are they structuring the teams? Well, with Heidi talking about horizon, we actually have a product called horizon. It's our AI shared services, if you will, across how we do AI ML across our various platforms. We have two main two main product lines. One is one serves the customer success needs. The other is the product experience or user adoption phase. And so we have teams aligned to help deliver both of those going to market. And they kind of take it end to end from the particular, we're small enough where we have end to end from the feature usage capabilities all the way through the end of market capabilities. And our platform capabilities. And where I focus primarily is on the I would say like the release process. So you go to market, user readiness, field readiness, getting ready to go to market. And starting to bleed into what may be considered customer marketing. But essentially, now that we have products in market, how do we continue to use them increase adoption increased awareness and look for areas of growth in other expansion opportunities. And then feed that back into the product development process. I love it. So we know there's a lot more opportunities than we want. There are not enough opportunities that we want. There's a lot of people who want to get into product. Not a lot of companies offer associate product manager roles and programs. So what advice would you give to a company who's open to hiring entry level product managers, but maybe doesn't have a program or a pipeline created for that. Well, Salesforce actually has one. We have an amazing university recruiting program. That's our APM program. But it is very competitive. But outside of that program, I think I've seen a lot of people being able to translate their own personal background into different roles in the company. And then at Salesforce, there's actually a big internal recruiting market. That you can go make the connections, learn a product space and kind of slowly work your way through. I personally have brought converted engineers into a p.m. role myself on my team. So it is possible. What advice would you give to a leader who's looking to do that? Take some engineers who are interested in product and bring them over. I think you do need to nurture them in terms of getting them past the I'm here to take requirements and build and really look at developing that questioning and analysis and discovering and understanding the customers. What about you, Heidi? No, we do not have an APM program. We're way too small for that. But we do have higher small numbers of APMs and in my experience at a smaller company. I mean, we're mid sized. At a really small company, it's tough. And a midsize company in some ways, it's easier because we have more flexibility about roles, right? So it can be a little bit easier to experiment with a different role. So the one thing that I would want to make sure is in place is a manager that understands what they're getting into and buy in from a larger team. An APM is going to need more coaching, more feedback, someone, a really hands on manager that's going to help them need to help them get the experience that they need and give that feedback in real time. So I would look as the leader, I would look at who do I have available who's got the skills and interest in managing someone that's new and make sure that I'm placing them with the right mentor when they come in the door. For the internal people, I've found actually at a couple of companies. You can set up ad hoc kinds of experiences for people. So I've had engineers that were interested. And I would tell them approach your p.m. and ask to help. P.m. a feature. Go ahead. With some supervision right from the p.m. and give it a try and see if you like it. Why not? These divisions between the roles, frankly, we made up. So we can break them, you know? I love that. There's always more work in the backlog, right? Opportunities for things to get looked at. Jared, what about you? Building off of what Heidi said. In today's world, it's very virtual. And so I'm big on cross functional relationships and areas of expertise. And so with that, you can volunteer to take on side projects or things that may be impaired as to the business to help expand your skill set. So if I'm coming at it from a p.m. perspective or an associate p.m., I had a more non traditional path where I did not take formal education or training, but I did learn through professional services and on the delivery side, the customer challenges the problem sets and statements that we were trying to solve for those customers as an organization. And that gave me expertise and knowledge that allowed me to become a decent p.m. from the get go. I say decent because it could be variable, right? You read my performance reviews and you may determine how good that is or not. But you're able to it comes from understanding the customer and being able to have that personality or able to kind of build relationships with customers because some of those programs are really important. That's where you gather your feedback. You validate some of your learnings and findings through beta programs and things like that. If I'm on the leadership or hiring side, one of the things I would also say is to that kind of same coin, don't always look for that traditional path. There are people in organizations that have great understanding expertise. They may have been trying different things, but look for the skill set that you want, that would make someone successful, not necessarily the pedigree behind it. Because that skill set can be developed in other areas of someone's.

Salesforce Heidi FedEx Jared UPS
"salesforce" Discussed on The Product Podcast

The Product Podcast

07:17 min | 6 months ago

"salesforce" Discussed on The Product Podcast

"Variety of different responsibilities depending on the industry that they're part of, the size of their organization, the organizational structure that they have in place. For example, large organizations may have additional resources to help you engage with customers or particular processes that they have in place to help many teams collaborate and organize with each other. Whereas smaller companies and startups may be able to move a lot faster and may have different resources that are available to them. However, regardless of the part of the organization that you're a part of or the industry, there are certain core competencies that are valuable to all product managers regardless of your role or your organization. And so that's what we're going to be spending some of our time today. We'll talk about getting to know your customers. Experimentation and data and how those can be useful to you. Learning a little bit about your business and your industry and then also just the value of having a continuously learning mindset. So before we get started, I'll tell you a little bit about my journey. I used to own a clothing company called lax. And I bring this up as a way to kind of illustrate that product managers come from a wide variety of different areas and industries and disciplines. Some are completely new to the industry that they're a part of. Some are already a part of tech companies, but maybe our transitioning from support or sales. So there's not necessarily one path to becoming a product manager. There's a lot of different paths for becoming a product manager. My first role within an tech organization was at Intuit. I was in charge of first time use some retention for our QuickBooks payroll. And while I was at it, I learned a lot about customer discovery, being very customer backed, developing deep customer empathy. It's a huge part of the DNA got into it. And so those were huge things for me to learn at that point. After that, I went to a startup called when I work, when I work, helps hourly workers to schedule their employees, allow their employees to check trade and drop shifts. And it was also just a really great opportunity to see what is life like at a startup because it's very different from a very large organization. Again, the resources that you have, the way that things work, can be very different. So it was an interesting experience to see from that perspective as well. After that, I joined a company called data site. Data site facilitates M and a transactions. So for example, when one company wants to buy another or has high value asset that they want to buy or sell, data site helps to facilitate those kinds of transactions. And I also was really lucky to join at a time when data site was going through an organizational transformation. Where they had done all kinds of things and were really now focusing on becoming a tech company. And so I joined at a point when they were moving from like a very small and lean fast nimble startup. And was a part of as they were developing the rigor and the growth of becoming a much more medium sized technology company with embedded processes. And so that was a really great experience to be a part of as well. And currently I'm at Tableau Salesforce. I am responsible for strategic initiatives and upgrades as a part of our core engineering team. And again, it's a really great interesting experience to see how product management is done at what I would call a medium to large size company. That's Tableau. But also within this much larger, massive organization that is Salesforce. And so I've gotten the chance to kind of see what is product management look like across different industries across big companies, small companies, different regions of the country, global companies, much more national companies. It's really been a really interesting experience to see from a lot of different angles. So today, the things that we're going to focus on are four major competencies because these are going to apply regardless of where you are or regardless of your role really. And the first one and probably the most important is really that everything starts and ends with your customer. Having a really strong knowledge base about your customer, having deep customer empathy is going to be probably your most valuable tool because that is the thing that you can always go back to to let you know that you're on the right track to figure out if you're building the right things. What's going to be valuable ultimately for your company because your customers are going to be the ones you have to pay you. So that becomes kind of like your north star. Also, the thing that's going to become like your best friend is rapid experimentation and data. Those are really great ways to essentially make decisions very quickly. And to figure out if the thing, how do you want to do the thing that you're aiming to do and as cheap away as possible so that basically you end up with the right solution faster and spend less money doing it. It becomes really valuable to learn your business as well. Knowing things about your products, your services, how your organization fits within its industry, those all become incredibly valuable to you. And then finally, having a continuously learning mindset, being able to say that you're always learning and being able to take value out of that. So everything starts and ends with your customer as I mentioned. It's really valuable to learn about their business. What is it that your customer is trying to do? Learn about their industry. What is the culture of their industry like? Is there a particular processes or ways that they're going to behave or expect a solution to work simply because of the way their industry works? It's really valuable to also learn how do they do their work. So for example, if you are already like if they're already your customer and you have a solution for them, how are they using it? How does it work for them? If you're hoping that they become your customer and they haven't used you yet, what are they doing now if they have a problem or are they trying to accomplish some goal? They have something that they're doing today. What is that? And where do they have pain and things where you can bring value to that process? And then also really learn about their feelings and their motivations. And I have a really interesting story about this, but we'll come back to that in a second. But this becomes incredibly valuable. As you interpret the information that they're giving it. So at into it, one of the things that we used to do were called following homes. And it's really embedded into the culture into it. Where it started where people would see customer buy a box of QuickBooks and they would actually follow them out to the parking lot and ask them if they could watch them install it. By the time I was there, we were not following customers out into the parking lot. But we did try and go to customers businesses onsite to watch them use our products to learn how they interacted with them. And just having that customer back experience as a part of everything we did, we can really valuable. And then as I was working into it,.

Salesforce Intuit
"salesforce" Discussed on MarTech Podcast

MarTech Podcast

21:47 min | 9 months ago

"salesforce" Discussed on MarTech Podcast

"Friend of the mar tech podcast to help us answer a listener question in 60 seconds or less. Here for today's marketing minute is will Barron, who's the managing director of salesman dot org and the host of the salesman podcast, which is the world's most downloaded B2B sales podcast and a fellow member of the HubSpot podcast network. In his podcast, we'll help sales professionals learn how to find buyers and win business in a modern effective and ethical way. And will has been kind enough to answer a question from Danny duel, who is an enterprise sales account executive from molecule, which sells the Tesla of home and office air purifiers. Danny asked how valuable our trade shows today and what percentage of sales revenue should come from them. Okay, here's will's answer. The value from trade shows are twofold access and status. So when I went to medical device sales, I attended all the big urology and gynecology trade shows and I'd been networking with these surgeons and hospital executives before the event to make sure that they came over to our trade boob and they were wise enough to either put in a good word with one of my managers or the senior management at the event or to make a few connections for me and they knew that if they did me those favors I would look after them from a sales, training, customer service perspective, long after the event was over. So that's access. Alternatively, now that I'm selling our selling symbol academy program in the corporate world, I'll attend trade shows because still want me to even speak on stage or host the salesman podcast live at the event itself. I in return get pitched as an expert to everyone at the event that's status. So trade shows you need to get access or status. If you're hoping to just bump into your buyers haphazardly, then I'd probably be investing my time energy and money elsewhere. Thanks, will. If you're interested in hearing more from will Barron on the salesman podcast or any of the other great hosts in the HubSpot podcast network, you can go to HubSpot dot com slash podcast network. All right, on with the show, here's today's interview. Joining us is Matthew sweezy, who is the director of market strategy at Salesforce, which is the world's most recognized customer success platform. Salesforce's social and mobile cloud technologies, including their flagship sales and CRM application help companies connect with customers, partners, and employees in entirely new ways. Matthew is also the author of the HBR book the contacts marketing revolution and the award winning electronic propaganda society podcast miniseries. Yesterday, Matthew and I talked about if the marketing revolution is right in front of us. And today we're going to continue the conversation and talk a little bit about whether Salesforce and some other big companies are in the center of the marketing universe. But before we get to today's interview, I want to tell you about a new show that my company is launching. It's called the revenue generator podcast. As it turns out, us marketers are under attack. That's right, the walls between marketing, sales and customer success teams are all falling down and unless something changes quickly, your CMO is going to be calling him or herself a CRO in no time. And that's why we're creating the revenue generator podcast. The revenue generator podcast tells how innovators of the revenue generation orchestrate teams to deliver world class customer experiences that integrate data, SaaS, people and processes to expedite demand and increase revenue. The show is hosted by my good buddy Doug bell who is a 20 year technology veteran that has been instrumental in driving revenue growth and scaling marketing organizations across some of the world's best known brands and nimble startups. And in each episode of the rev gen pod, you'll hear how industry leaders integrate sales marketing product and customer success into a single business unit with a common goal of optimizing their revenue cycle. So if you're ready to join me and Doug bell as a member of the revenue generation, search for revenue generator in your podcast app or head over to rev gen pod dot com that's revenue generator in your podcast or head over to rev gen pod dot com. Okay, here's the rest of my conversation with Matthew sweezy, director of market strategy at Salesforce. Matthew, welcome back to the martek podcast. Hey man, good to be back. Great to have you here. We covered a ton of ground. I am in love with yesterday's podcast. If anybody didn't listen to it, you gotta go back. The gist of our conversation was there's an inflection point where people started creating more content than ever before. There's a change in the media landscape. So that's changed how consumers are thinking about marketing and marketers need to shift their mindset from basically pushing out messages about their product to understanding what their customer experiences are and building touch points around the experience. And by recapping this all right? Yeah, it's pretty accurate. All right, good. I was listening, I promise. We're going to continue the conversation, talk a little bit about the revolution, but I want to focus in first and foremost about who are some of the companies that are in the center of this change. Now you work at Salesforce, which is a company that I think is really interesting in terms of its positioning and the mar tech industry. Originally, I thought of it as a sales tool. It's a CRM. It's something for the guys in the suits that are trying to bring in revenue and it's morphed into something that has a BI component, something that's into marketing automation. It is, in my opinion, not Salesforce, it's just force. It's marketing its Salesforce, its revenue generation, it's all of these things. How do you think about how Salesforce first is positioned in terms of the context of this marketing revolution that you're talking about? First off, the customers at the center of everything. So if we keep that in mind of saying context marketing means we have to understand the goal a person is trying to solve in a moment and then help them accomplish that goal. That interaction may happen at any point in time across the customer life cycle which means any department could be service sales marketing could be support. It could be the website. We need to make sure all that information is connected. That we need to make sure there is a system of automation that also allows for things to happen, which is attorneys, automations that will deal. So where the number one CRM, number one marketing number one support, and there's a lot of things that we're really good at so that positions us expertly to be able to say, listen, we have a 360° view of your customer, and we can make sure that any experience that you create is its contextual as possible. So that's kind of where we sit. Our real big goal is to make sure that every brand and every business has a 360° view of their customer and can create the best possible experiences for them. It's interesting that you talk about Salesforce being sort of the 360° view. And that's one of the reasons why I think Salesforce and other more sort of network or platform plays, you know, I think of Salesforce as an enterprise tool. I'm sure that there are growth in SMBs that use their platform as well. But it is essentially for the enterprise customers that I typically think about what sits in the middle that connects to all of the marketing automation to the customer success, right? It is understanding of who the customer is, what their journey is, what their current state is, and it plugs and plays with all these different platforms. I think of HubSpot being more of a growth stage version of that. And then you get down into the mize of the world, the lifestyle and the SMBs, and I don't know if there is that sort of centralized view. We don't really have that customer data centric view, when you think about the different classes of business. Salesforce is probably priced out for the average entrepreneur trying to develop a business. A HubSpot might be too. I think of that as a competitor. How do you think about the tool sets and who else provides this sort of 360° view that are focused more for different stages of business? We actually do have a product called Salesforce essentials. SMB focused product where it's made specifically for that marketplace. So there's definitely a wide range of business. It doesn't matter what business you're in. You need to be able to put your customer at the center of that business and know who they are at every interaction. So as long as you can do that and as long as it is an easy setup and as long as that tool that you need, accomplish your goals, it's a great tool to use. So yes, there are lots of others. Yes, we do also service that SMB marketplace with a very specific product just designed for them. But you're right. There are I think the more tech landscape came out the other day and there are 8000 more tech vendors in this space. So there is a plethora of tools that you can pick and choose from. But I think the key that all businesses have to focus on is you need to start with a platform and then attach things to that platform. And depending on where you want to go and what you want to do, there's lots of different options. You named a couple of good ones that you can kind of pick and choose from. And I think each experience in each brand is going to have a different fit. It's going to be based upon one, what your people are best and most comfortable with. But if you have a marketing team that's very comfortable with a specific tool, it's probably best if they use that specific tool just because they know how to use it best. So there's lots of pros and cons with different ones. But I think that might get you to a good answer. So as you think about where Salesforce and some of the other tools that understand that 360 view of the customer, that sort of sits in the middle, it is the center of your marketing efforts. There's a bunch of other platform plays that are around that are essential to marketers. When you think about building a mar tech stack, when you think about what successful companies are doing to market, are there products and classes of business that you think are critical to the highest performing marketing teams? Do they all have time for a one minute break to hear from our presenting sponsor, HubSpot. The HubSpot CRM platform combines a suite of powerful marketing tools that work seamlessly together so you and your team can deliver better experiences for your customers. You can save, reuse, and share your best performing emails with your team or use social media tools to schedule and publish updates and analyze your performance, and you can even use bot builders to create robust automated multichannel marketing campaigns. To learn how to grow better by connecting your people, your customers and your business at HubSpot dot com. All right, back to today's interview. A Salesforce esque platform connected to some sort of marketing automation service and a customer service and ticketing platform. Like talk to me about how you view companies building their stack to meet the needs of the current marketing universe. So telling someone in terms of a stack is very difficult just because each brand in each business is so different, marketing is different for each company, like I said. It depends on where you are in a marketplace as to how you then go to market in that marketplace. But to answer your question, there are a couple of key core capabilities that businesses must have. One is they must have a single and shared view across the entire organization. In fact, what we found were high performers were 17 times more likely to be able to create a single and shared customer view across all departments. That's number one. And that also goes back. We were talking about digital transformation and marketing transformation. Organizations were built in siloed structures for marketing was a silo and they each had their own 5 films of their own tools, their reporting methods, and their own heads of state. We must get past that and reorganize the structure of the business where experience is across all of those, right? So it is a tool set that is shared where it's a single individual, and you see a single customer across all. And then you're right. Then their next needs to be some type of scale capability, which is an automation and whatever shape and form. And the term marketing automation, right? I wrote one of the first marketing automation books in 2013 marketing automation for dummies. And now it's something radically different. Every tool has an automation capability. So it's not just do you have marketing automation, which is typically a specific tool that does email nurturing behavioral based, more B2B specific. It's can you tie all these disparate automations together to create a seamless journey across the entire network of your organization. Then that's a much more difficult thing because if you think about chatbot in really good example. A chatbot has lots of automations inside of that one platform. But you may want to automate when that chatbot gets deployed by leveraging lots of other tools and technologies and datasets internally, depending on how complex you want to be. So automations are definitely another key characteristic. Then there's another which is reporting. We must be able to make sure that we can connect the dots as best as possible back to some type of a revenue number that allows us to then show the value. And I don't mean specifically attribution or a lot of reporting, something more holistic such as looking at way to pipeline, understanding how we're changing the buying process, different types of engagement metrics. Yeah, it's funny. In my head, there's a little conflict here where we're working on launching a community or some sort of a membership site that's related to the podcast. And we have this internal debate of do we have a strategy problem where that we need to validate, or do we have a platform problem? You mentioned before that the best performing marketing organizations get executive buy in, which to me says, the first thing you need to be a great marketing team is have the right strategy and then you figure out the platform from there. Or is it the opposite? You need the platform to be able to engage with the customer and get data and then figure out what the strategy should be. Chicken of the egg, give me one. From a macro standpoint, it's always the executive down because here's what happens. Let's go through the big key things that high performers have. Number one is executive buy into a new idea of marketing with that. They then get given a much bigger budget. So with that new idea, the executives say, listen, we understand that there's a technical requirement to doing this and we will then open up the budget to do that. Gartner back and I think 2015 said by 2020, the marketing department is going to have the largest IT budget and an organization. Eclipsing the IT budget. We are there now. The marketing budget for IT spend just for marketing technology is now greater than the IT budget for the IT department. So we are in a radically different world. Good for your Salesforce. If your executives don't understand that, here's the scenario we've all faced, right? Because you talked about how we've transitioned from web one, the web two to pick your number. We all remember going to the executive and say, listen, hey, we need a website. Wait, 15, 20 years for whatever this was. Maybe 5 for you, I don't know. We need a website and boss is like, cool, how much is that? And they're like, oh, that's a lot of money for a website. So you had to beg and plead and steal just to get a little bit of money for a website. Then you come back a few months later. We need some money for SEO. Are you kidding me? I just gave you money for this. Then you come back, I need money for an email tool. Come back any money for social media tool. Come back. And we keep playing this game. And there's a really big problem that we've been playing is because we weren't able to realize the gains before we had to ask for the next investment for something else. So we were constantly growing. That's just how fast this thing went, right? Let's see, in 2009, the more tech landscape had a 150 companies in it. 11 years later, it has 8000. I don't know the math on that. I can't do it that fast in my head. But that is a lot of growth. I think the last time I looked it was like a 45 X there's even podcasts popping up around it. It's insane. It's great. So those are the key core capabilities. You've got to have the buy in. You got to have the budget. The other is modes of working. So then the budget opens up the technology. And yes, we do see core capabilities and technology. The I have a centralized repository system that allows them to create a single customer view. Typically, we would call that a CRM. They have some type of automation platform, right? Typically marketing automation platforms, what we would call that. Then they have some way of identifying and connected datasets, whether that's a CDP or a DMP, depending on first and third, they've gotten the ability to connect different datasets together to solve what I call the identity crisis. And if we want to think about this, just think about this from a basic mathematical problem. The average company has 15 different data sources. The average company also has about 20 different tools inside their marketing stack. Here's the problem. Each one of those tools and technologies and data sources uses a different unique identifier for each individual. So I'm going to use a hash to some user email, some use the cookie. There's lots of different ones. So we have an identity crisis. If we can't specifically tie all that data together to know who a person is in a single moment, we can't meet them in the context of that moment. So then they ask they can solve the identity crisis. And then pass that one of the other key traits is actually not technological. It's operational. It's they learned the work in new ways. So go back to what we talked about. If we sit in a room and try to come up with the most crazy impressive, creative thing and push it out there and invest all our time into creating this. It's no different than how we build products in 1990. We started to learn that Azure was a much better way of building things. Now, let's just think about this from a standpoint of we all understand waterfall, some of us call that assembly line. And here's what I found about us in my mind. Assembly line was created by a man named Henry Ford, right? That's why he's famous not because he created the car. He created the assembly line. The assembly line was such an amazing creation that a lot of us don't know how amazing it was. It took the production of a car from 12 hours down to two hours and 30 minutes. Right, specialization. Right, it's insane. But when we move now into a new era, what didn't Henry Ford have? An iPhone. He didn't have that either. Henry Ford did not have instant feedback. Now we live in a world where there's instant publication with the instant feedback. So now we have these loops, these feedback loops and agile is a new method of working when you live in an environment with instant feedback. And you create such a better product so much faster. In fact, I was talking one of the world's largest banks. They moved their entire marketing organization into an agile structure and an agile workflow. And I said, well, listen, if I want to tell people about this, you've got to give me some type of a metric, right? We are X percent more efficient. We produce whatever. And he goes, we don't have one of those numbers. And I was like, this is going to be very hard for me to sell it to people. He says, well, here's what we do. We create the highest amount of value per unit of time. I go home at the end of every day. I'm not stressed. I come back, not feeling overworked. Tell me a marker that doesn't want that. Tell me a brand that doesn't want that. That's just not reality. Right. So that's what we can find by an agile process and workflow is a different way of working where we have different priorities in our operating for a different goal. Man, we've covered a lot of ground gone from where Salesforce is positioned in the marketing industry to some of the other assets that you need to be accessible marketers and then also the philosophy of how you're going to organize your marketing team, whether you're waterfall or agile. I think if there's anything that we can simplify this down and I've used this metaphor before is that I think a marketing very much like I think about dating. You have to be the right person right place right time. And to be able to do that, you need to be well organized, give yourself as many shots as you can, but also understand the context of who you're talking to and when and where that to me distills marketing down to a very simple process as opposed to something that feels incredibly complex. All of these tools and technologies that we're building, it's about understanding who the customer is, what their state is. So you understand how to deliver the right message to them. And then be able to evaluate whether it worked to make sure that you're figuring out if that is the right message. Does my dating metaphor hold water with your theories? Yeah, pretty much. I think one of the big things that I would add to that is it's very simplistic until you have to scale it. And that's why it's so complex is to scale something with so many different moving parts on a hyper personal level is very difficult when you do that across an entire marketplace. And that's why it's such a technical feat. I wouldn't recommend this for marketing, but I will say I'm also a big fan of monogamy. So that solves that problem when we use the dating metaphor. Anyway, Matt, as much as I kid, I really appreciate you coming on the podcast. I thought this was really interesting stuff. I gained a lot of value out of hearing you talk about where we are in marketing, what are some of the best practices for all organizations, not just Salesforce. Thanks for being my guest. Oh, thanks for having me. All right, that wraps up this episode of the mar tech podcast. Thanks to Matthew sweezy, director of market strategy at Salesforce for joining us. If you'd like to get in touch with Matt, you can find a link to his LinkedIn profile in our show notes. You can contact him on Twitter, his handle is M sweezy MSW EEZ EY, where you can visit his personal website, which is Matthew squeezy dot com. There's only one T, it's MAT HEW, SW EE, EY dot com, and a special thanks to HubSpot for sponsoring this podcast. Don't forget that the HubSpot, CRM platform combines a suite of powerful marketing tools that cross email, social media, and even bots to help you create multichannel campaigns that better connect your people and customers to your business to learn more about how to grow better, go to HubSpot dot com. And don't forget to check out our newest show the revenue generator podcast, which tells how innovators of the revenue generation orchestrate teams that deliver world class customer experiences through the integration of data SaaS people and processes to expedite demand and increase revenue. So if you're ready to join the revenue generation, search for revenue generator in your podcast app or head over to rev the gen pod dot com that search for revenue generator in your podcast app or head over to rev gen pod dot com. Just one more link in our show notes I'd like to tell you about. If you didn't have a chance to take notes while you were listening to this podcast, head over to martek pod dot com. We've got some reviews of all of our episodes, contact information for our guests, you can sign up for once a week newsletter, you can even send us your topic suggestions or your marketing questions, which will answer live on our show. Of course, you could always reach out on social media, our handle is mar tech pod POD, on LinkedIn, Twitter, Instagram, and Facebook, or you can contact me directly by handle as Ben Jay shapp. And if you haven't subscribed yet and you want a daily stream of marketing and technology knowledge in your podcast feed, we're gonna publish an episode every day this year. So hit the subscribe button in your podcast app, and we'll be back in your feed tomorrow morning. All right, that's it for today, but until next time, my advice is.

Salesforce Matthew sweezy Doug bell HubSpot Danny duel Barron Matthew Danny Henry Ford Gartner Matthew squeezy Matt LinkedIn Twitter Ben Jay shapp Instagram Facebook
"salesforce" Discussed on MarTech Podcast

MarTech Podcast

08:17 min | 9 months ago

"salesforce" Discussed on MarTech Podcast

"And achieve career success. Will on earth the real world experiences of some of the brightest minds in the marketing and technology space, so you can learn the tools, tips, and tricks, they've learned along the way. Now here's a host of the mar tech podcast, Benjamin Shapiro. Welcome back to the martek podcast. Today we're going to continue our discussion about whether the future of marketing is here or not. But before we get to today's interview, we're going to kick off the show with a marketing minute, where we invite a friend of the mar tech podcast to help us answer a listener question in 60 seconds or less. Here for today's marketing minute is will Barron, who's the managing director of salesman dot org and the host of the salesman podcast, which is the world's most downloaded B2B sales podcast and a fellow member of the HubSpot podcast network. In his podcast, we'll help sales professionals learn how to find buyers and win business in a modern effective and ethical way. And will has been kind enough to answer a question from Danny duel, who is an enterprise sales account executive from molecule, which sells the Tesla of home and office air purifiers. Danny asked how valuable our trade shows today and what percentage of sales revenue should come from them. Okay, here's will's answer. The value from trade shows are twofold access and status. So when I went to medical device sales, I attended all the big urology and gynecology trade shows and I'd been networking with these surgeons and hospital executives before the event to make sure that they came over to our trade boob and they were wise enough to either put in a good word with one of my managers or the senior management at the event or to make a few connections for me and they knew that if they did me those favors I would look after them from a sales, training, customer service perspective, long after the event was over. So that's access. Alternatively, now that I'm selling our selling symbol academy program in the corporate world, I'll attend trade shows because still want me to even speak on stage or host the salesman podcast live at the event itself. I in return get pitched as an expert to everyone at the event that's status. So trade shows you need to get access or status. If you're hoping to just bump into your buyers haphazardly, then I'd probably be investing my time energy and money elsewhere. Thanks, will. If you're interested in hearing more from will Barron on the salesman podcast or any of the other great hosts in the HubSpot podcast network, you can go to HubSpot dot com slash podcast network. All right, on with the show, here's today's interview. Joining us is Matthew sweezy, who is the director of market strategy at Salesforce, which is the world's most recognized customer success platform. Salesforce's social and mobile cloud technologies, including their flagship sales and CRM application help companies connect with customers, partners, and employees in entirely new ways. Matthew is also the author of the HBR book the contacts marketing revolution and the award winning electronic propaganda society podcast miniseries. Yesterday, Matthew and I talked about if the marketing revolution is right in front of us. And today we're going to continue the conversation and talk a little bit about whether Salesforce and some other big companies are in the center of the marketing universe. But before we get to today's interview, I want to tell you about a new show that my company is launching. It's called the revenue generator podcast. As it turns out, us marketers are under attack. That's right, the walls between marketing, sales and customer success teams are all falling down and unless something changes quickly, your CMO is going to be calling him or herself a CRO in no time. And that's why we're creating the revenue generator podcast. The revenue generator podcast tells how innovators of the revenue generation orchestrate teams to deliver world class customer experiences that integrate data, SaaS, people and processes to expedite demand and increase revenue. The show is hosted by my good buddy Doug bell who is a 20 year technology veteran that has been instrumental in driving revenue growth and scaling marketing organizations across some of the world's best known brands and nimble startups. And in each episode of the rev gen pod, you'll hear how industry leaders integrate sales marketing product and customer success into a single business unit with a common goal of optimizing their revenue cycle. So if you're ready to join me and Doug bell as a member of the revenue generation, search for revenue generator in your podcast app or head over to rev gen pod dot com that's revenue generator in your podcast or head over to rev gen pod dot com. Okay, here's the rest of my conversation with Matthew sweezy, director of market strategy at Salesforce. Matthew, welcome back to the martek podcast. Hey man, good to be back. Great to have you here. We covered a ton of ground. I am in love with yesterday's podcast. If anybody didn't listen to it, you gotta go back. The gist of our conversation was there's an inflection point where people started creating more content than ever before. There's a change in the media landscape. So that's changed how consumers are thinking about marketing and marketers need to shift their mindset from basically pushing out messages about their product to understanding what their customer experiences are and building touch points around the experience. And by recapping this all right? Yeah, it's pretty accurate. All right, good. I was listening, I promise. We're going to continue the conversation, talk a little bit about the revolution, but I want to focus in first and foremost about who are some of the companies that are in the center of this change. Now you work at Salesforce, which is a company that I think is really interesting in terms of its positioning and the mar tech industry. Originally, I thought of it as a sales tool. It's a CRM. It's something for the guys in the suits that are trying to bring in revenue and it's morphed into something that has a BI component, something that's into marketing automation. It is, in my opinion, not Salesforce, it's just force. It's marketing its Salesforce, its revenue generation, it's all of these things. How do you think about how Salesforce first is positioned in terms of the context of this marketing revolution that you're talking about? First off, the customers at the center of everything. So if we keep that in mind of saying context marketing means we have to understand the goal a person is trying to solve in a moment and then help them accomplish that goal. That interaction may happen at any point in time across the customer life cycle which means any department could be service sales marketing could be support. It could be the website. We need to make sure all that information is connected. That we need to make sure there is a system of automation that also allows for things to happen, which is attorneys, automations that will deal. So where the number one CRM, number one marketing number one support, and there's a lot of things that we're really good at so that positions us expertly to be able to say, listen, we have a 360° view of your customer, and we can make sure that any experience that you create is its contextual as possible. So that's kind of where we sit. Our real big goal is to make sure that every brand and every business has a 360° view of their customer and can create the best possible experiences for them. It's interesting that you talk about Salesforce being sort of the 360° view. And that's one of the reasons why I think Salesforce and other more sort of network or platform plays, you know, I think of Salesforce as an enterprise tool. I'm sure that there are growth in SMBs that use their platform as well. But it is essentially for the enterprise customers that I typically think about what sits in the middle that connects to all of the marketing automation to the customer success, right? It is understanding of who the customer is, what their journey is, what their current state is, and it plugs and plays with all these different platforms. I think of HubSpot being more of a growth stage version of that. And then you get down into the mize of the world, the lifestyle and the SMBs, and I don't know if there is that sort of centralized view. We don't really have that customer data centric view, when you think about the different classes of business. Salesforce is probably priced out for the average entrepreneur trying to develop a business. A HubSpot might be too. I think of that as a competitor. How do you think about the tool sets and who else provides this sort of 360° view.

Salesforce Matthew sweezy Doug bell Benjamin Shapiro Danny duel Barron Matthew Danny HubSpot
"salesforce" Discussed on MarTech Podcast

MarTech Podcast

05:10 min | 9 months ago

"salesforce" Discussed on MarTech Podcast

"To today's interview. Am I thinking about this the right way, you know, unlimited media and understand where someone is so that determines what your marketing efforts are? Yeah, and we're also talking about vastly different things at the same time, right? Where I'm talking about macro environmental effects on a global scale. And we're talking about very specific tactical how do we then deal with these things. So let's go back and look at a piece of data I haven't shared yet, right? So over the past four years, I've worked with the Salesforce research team to help identify the key traits of high performing marketing organizations. And to date, we've looked at about 16,000 brands across the globe, B2B, B2C, all over. The number one key trait between a high performing marketing organization and everyone else. I asked this question, I usually play a guessing game, right? Let people guess. And they come up with all different things. They are better technology. They have better techniques. Can I take a stab? Please go ahead. And understanding of who the customer is. That's not actually it. Not even close. That is a key piece that you need to succeed by all accounts. But the reality is the number one key trait between a high performer and an underperformer is executive buy into a new idea of marketing. It is boring as that sounds, here's what that means. It means the key executive understands that the role of marketing is no longer about creating messages to pump through the marketplace, tell people about the products that they've created. It's about creating a case series of connected experiences across the entire customer journey. That's it. They move from messages to experiences. And they move marketing from the creators of messages to the owners and sustainers of all experiences. Okay, so you have to have executive buy in, you have to have budget and that trickles down to the team changing their marketing activities from blasting out and pumping out messages to understanding where the customer is and crafting and experience that's going to get them to the next step. Yeah, exactly right. So your point of understanding the customer, that's where that really comes in when we start to talk about persona development, customer journey execution and customer journey mapping. We didn't get into the world of how do we then do this at scale, which then is in the aspects of automation and platforms and technology. So that's kind of where it all comes down. But it always has to start with that key executive because if not, here's what happens. Go back to a couple of years ago..

Salesforce
"salesforce" Discussed on The Product Podcast

The Product Podcast

04:02 min | 9 months ago

"salesforce" Discussed on The Product Podcast

"Is Kylie Fuentes. And I'm currently a VP of product over at Salesforce where I oversee the revenue cloud product line. Thank you so much for choosing to join me today. Let's just say there's a lot going on right now and your time is your most valuable asset. So I appreciate you giving me some of it. I'm in San Francisco, but I'd love to know where you're all joining from today. Shout out in the comments section, share with one another and let's try and make this as interactive as possible..

Kylie Fuentes Salesforce San Francisco
"salesforce" Discussed on MarketFoolery

MarketFoolery

08:14 min | 1 year ago

"salesforce" Discussed on MarketFoolery

"December 1st. Which means it's time to start the holiday music, but not yet. That'll come at the end of the show. Welcome to market foolery. I'm Chris hill. Joining me from the financial capital of the United States of America, Maria Gallagher. Good to see you. Nice to see you too. Once again, we have a trio of third quarter earnings. We will talk apparel we will talk cloud we're going to start with software. Salesforce, making headlines in more ways than one. Profits and revenue were higher than expected, but shares of Salesforce down a little more than 6% this morning because guidance for the fourth quarter was not what Wall Street wanted to see. Also, president and chief operating officer Brett Taylor has been promoted to co CEO and vice chairman of the board of directors. We will get to that decision in a minute. First in terms of the results and the guidance, what stands out to you? Right, so like you said the results were pretty strong their revenue was 6.86 billion up about 27%, which is in line with estimates. They are on track to reach 50 billion in revenue by 2026. They're expecting revenue for the full year of about 26.39 to 26.4 billion, which is up about 24%. But something important I think to look at when you're studying companies like Salesforce is understanding how their acquisitions are performing. So one of their recent acquisitions MuleSoft, which is a cloud application builder, has encountered problem scaling up, which weighed on the revenue, which they talked about a little bit this quarter. Slack, on the other hand, which they acquired earlier this year for 27.7 billion actually outperformed expectations, which is good to see. So slack connect, which allowed intercompany messages between customers saw a 176% growth. And so they're saying it's going to be a couple more quarters before slack's fully integrated. But so that is important to look at not just those top line numbers, but understanding how their acquisitions are doing. So it was good to see about slack, and I'll be interested to see how MuleSoft performance in the next couple of quarters as well. Yeah, obviously if you're a shareholder anytime there's an acquisition, you want to follow what the company is saying. What are their own expectations for how long this is going to take to integrate that sort of thing? You want them all to work. My hunch is if you're a Salesforce shareholder and you are going to be told, one of these is working out better than the other. You'd be happy that the answer was, it slack that's because that was even for a company the size of Salesforce. That was a big acquisition they made, and there were people. Skeptical. Among other things. There were people who just thought it was a bad idea, but there were plenty of people who were like, I think I understand this, but that's a decent chunk of money. Yeah, it is definitely the one that you want to see performing well. It's the one that people are going to be paying a lot of attention to. It's one of their biggest name acquisitions that they've done. So it's good to see how strong it's doing. I think it'll be interesting to see how it gets integrated and how that kind of increases their revenue in different ways. Because obviously they're trying to compete more with Microsoft and have those abilities of a full business software company. So I think it's going to be really interesting to watch see how it continues to compete. Now, I don't know what your reaction was to the news about a co CEO. First of all, what a week for Brett Taylor. On Monday, he's named chairman of the board at Twitter, and now he's co CEO of Salesforce. So it's a good week to be Bret Taylor. I don't know about you, but my first thought was, didn't Salesforce do this once before? Didn't mark benioff try this with Keith block and it ended with Keith's block leaving the company because the co CEO thing wasn't working out. I don't know. I mean, maybe second time's a charm, certainly there are second marriages that work out better than first marriages, but I don't know Maria. I'm still waiting to see the really shining example of the co CEO thing working out well for everybody involved. And it's interesting because it keeps pretty recently stepped down. He stepped down in 2020. So it's not like we've really learned from the past where we've had enough time to really think about it and try again. It's pretty recent in terms of now having a new co CEO. So I agree with you. I think a lot of people are thinking, again, didn't we, didn't we just do this? So it'll be interesting to see maybe maybe second time will be the charm. And benioff is, I think, about ten years older than Bret Taylor. So if I'm being charitable and I think benioff has spoken a little bit to this, basically saying it's an opportunity for him to take a little bit more time off. This could be a prelude to two to three years down the line. Benioff says, all right, I'm stepping down as co CEO and the company is now in the hands of someone with experience in the corner office. I don't know. I was going back and forth with Andy cross yesterday a little bit about this because I sort of raised that question to him. Has this worked? Has this ever really worked well and the one example he gave me was Atlassian, which is a great scene has had cofounders and co CEOs for years. To me, that's a little different because they started the business together. Again, I'm still feel free to email. Market foolery at fool dot com. If you've got a great example of an existing CEO saying, I'm bringing on a co CEO and that working out well. With all of my skepticism around that aside, when you look at shares of Salesforce, down 6% today, down 10% in the last two days, one last thought I had about Salesforce was, I'm not a shareholder, maybe this is a buying opportunity. I don't know. Does this look like, I guess my question is, how good an entry point does Salesforce look at this price? If you're looking to hold this thing for 5 to ten years. Yeah, it's a great question. And I think a lot of times with moves like this, you think to yourself, are these thesis busting moves? Are these mission critical changes in revenue that are concerning? Or are people just reacting to short term news? And I think a lot of times, especially with Salesforce right now, this is nothing that I saw was super concerning. Everything was really trending in the right direction. They have obviously had incredible performance over the past 5, ten years. Mark benioff has proven time and again to be a really good CEO. So I think if you liked it a couple of days ago, you should like it now. I think a lot of people like it, including myself. I also am not a shareholder, but a lot of times a company like Salesforce is if someone said to me, why aren't you a shareholder? I don't think I'd have a really good response. I just be like, I don't know. Maybe. Maybe I should be. Well, you know, now that we're talking about it on this show, we'll have to wait for the internal trading restrictions at our company to blow over and then maybe we can buy a few shares. Let's move on to what appears to be a strong third quarter for box profits and revenue both higher than expected for the cloud storage company shares a box up 12% today. So I talked to Tim byers a little bit this morning about these results from his words he's described as a breath of fresh air from the company. So it was their third consecutive quarter of accelerating growth it's up to 14%, which is not crazy high, but it's still 14%. Their revenue was 224 million. Their billings grew about 25%. They have a net retention rate of a 109%, which is up from a 103% a year ago. So those are all things trending in the right direction. They've had a bunch of new products. They're working on deeper integrations with office Salesforce slack and zoom. They've had momentum in their suites products. So they're really expanding their wins and they're really excited about them. They're guiding for 15% revenue growth, which is for the next quarter and 13% for the year, which is an acceleration from the growth of 11% last year. So I think that Tim described it while it's just a breath of fresh air. It's not incredible, but it's better than it's been in the.

Salesforce Brett Taylor Bret Taylor Maria Gallagher MuleSoft Mark benioff Chris hill Keith block benioff United States of America Andy cross board of directors Benioff Keith Maria
"salesforce" Discussed on Inside Intercom Podcast

Inside Intercom Podcast

05:35 min | 1 year ago

"salesforce" Discussed on Inside Intercom Podcast

"We're going to lose our best guess and they're going to go somewhere else. 100% and actually, something that you said, that kind of speaks to that point is about the customer going out the back door and not telling us why they've left is a dangerous customer. And I was wondering what you mean by that. Sure. So in the book, I share this concept of what I call the leaky bucket. And the leaky bucket is what's leaking out our customers. And customers are leaving most businesses every day. Sometimes they leave in a big ball of flames and you know exactly why they left. But most of the time, customers just switch. And the reason for that is it's become so easy to switch. And there's really, you know, it used to be that we'd get tied down by multiyear contracts with our cable company or our phone company or whatever it is. And today, you pretty much can pick up and move to a different provider no matter what industry it is. It could be a dentist. It could be your favorite restaurant. It could be a retailer. It's so easy to just find someone else that what customers have realized is, if I don't get treated well by this company, I'm going to go find a company that does treat me well. And the most dangerous customers are those ones that leave and never tell you because you don't know what it is that you did, right? I'd much rather someone say, look, Dan, I'm never gonna work with you again because you XYZ. And then I know at least for the next guy, don't do XYZ, right? But ones that just leave and never tell us about it. Those are really, really difficult. And so what I try to do in the book is teach people how to plug that leaky bucket. How to make it so that customers don't want to leave. In fact, they want to stay, they want to spend more and they want to tell their friends about you. And that's how we can more organically grow our business. So focusing on the customer leads to profitability, it seems like an obvious statement. But why do so many companies not focus on the customer? They're so busy focusing on getting more customers. Because it's like this mantra of if some is good and more must be better. And there's never an end. I've worked with sales teams. I've worked with inside sales teams. Their goals go up every single year. It doesn't matter whether they exceeded the goals or met the goals or failed to meet the goals go up every year, because if we brought on ten customers last year, we need to bring on 12 this year. And the problem with that is, is that all the money and all the resources go towards acquisition. But then once customers are there, there's very little money or resources being attributed to making sure that they have a good experience while they're there. And so we see lots of customers show up. We've spent all this money to acquire them. And then in the first couple of months, they're already gone. Because we didn't live up to their expectations. And that can be the fault of a lot of different places. It might be that marketing or sales or over promising. And that's a big problem. We promised the moon. And then we're not in charge of delivering it. So we let it be someone else's problem. Or the rest of the organization is just simply not delivering the kind of experience that the customer wants. And so if we spend all this money to acquire customers, but we don't spend anything to keep them, then oftentimes that acquisition money gets wasted. And I think if companies are being honest with themselves when they look at cost to acquire, they've got to take into consideration, cost to acquire and keep, because if you end up acquiring three customers in order to keep one, then that one customer just became a whole lot more expensive. In the book, you talk about why you want to get customers to share their experiences. Why is that important? When people talk about us, it is so much more genuine and authentic than when we talk about ourselves. If you tell your audience that I wrote a great book, that sounds a lot better than me saying I wrote a great book. But yet, that's what brands do every single day. They say, look at us. We're great. We're awesome. Come drive our car, come to our store. And that is advertising. And people respond one way or another to that. But when we hear that a friend went out to a restaurant last night and had an amazing experience, what happens next? We want to go. It's just human nature, right? You tell me about this amazing experience. All right, I'm making a reservation. Because what I'm hearing it from you from my friend from a business associate from a family member, it holds a lot more weight. And so what the book is really about is how do we get more intentional about creating experiences that people want to talk about and share? Because then they end up doing the marketing for us. And then my hope is that companies can relieve some of the pressure on acquiring new customers because existing customers become part of their Salesforce. And they can use that money to continue to develop better experiences for their existing customers. You know, once after I published the book, I was driving behind a pickup truck. And I had to get a picture of the back of this pickup truck. There are building company. They do homes and the back of the truck says our clients are our best salespeople. Shouldn't that be what every company strives for that we want our own clients and customers to.

Dan Salesforce
"salesforce" Discussed on 790 KABC

790 KABC

02:48 min | 1 year ago

"salesforce" Discussed on 790 KABC

"Salesforce dot com you know, wrapped up their their merger here with them, Um, uh, slack. And so that's doing well and then I like Palantir Volunteer Looks like it wants to move higher. In there doing a lot of government contracts here for a lot of what is considered to be, you know, uh, very espionage type software here and then AMG. Advanced Micro Devices had a very bullish right up and barons here this last weekend looking for the stock to trade 1 50 currently change it. One of five In the cyclical sector here. This is where we're starting to see some noise that's making some way. I've talked about bungee here recently, which is a big producer of soybeans and feedstocks here. That was up 5.5% today. The steel stocks here. Steel Dynamics came out this morning with a very powerful upside guidance report for the sector here, that hot rolled steel and the rest of their platform. Steels are doing extremely well. So that sent, you know, big find wave through new court. U S steel in Cleveland cliffs. And then you had this, Uh, this big pop from, uh, the the coming out sector. You know what you want to call the recovery stocks here, which is what JPMorgan is saying. Don't be fearful, Get in there and buy some of these. These travel stocks and hospitality of a lot of these are trading up near their pre pandemic kinds, but the ones that have not that look like they still have a lot of value here and good quality balance sheets, you know, certainly is. Alaska Air Carnival Cruise, Royal Caribbean Norton Norwegian Cruise Lines. United Airlines is the most steeply discounted of all the airlines or if you want to take that shot, and then in the hotel's its host, Marriott HST, and then Park hotels, P K Day on high quality Sheraton and Hilton Hood and Hilton Hotels. Retail. Frank is, you know we're going to be getting into the holiday shopping season here relatively soon, and signage. Jewelers is an interesting story. They had blocked numbers last quarter here and You know, he went to Jared. You know, that's that's the on that and several other big names there. You know, Kay jewelers and things like that s I G looks like that wants to hunt. Um, what's the most interesting retail story of all right now? Is macro library That's the central Americans. South American. Largest online commerce company, allies assemble here and they're going through what we went through. Last year. There were about a year behind us here, where a lot of that country is in lockdown. And so m e L is seeing huge, huge gains in their top line and bottom. My sales here cells are supposed to have 70% this year to 6.75 billion and then earnings. You know, they came in last last quarter of 621% over the estimate. So the stock looks like it's ready to break out. And so people should look at. Where else can I look around the world for global play on e commerce and M L A macro library looks like go to name their I still like the sporting good name him bit..

"salesforce" Discussed on This Old Marketing

This Old Marketing

05:44 min | 1 year ago

"salesforce" Discussed on This Old Marketing

"A year for a service like this when you just need one sale in every twenty people with more. Hey for right. So it's it's it's you know. Basically what they've done is you know. And i know we both sound like a couple of fan boys here but what they've done which i've been screaming about forever and by the way to them that they needed the twenty four seven three sixty five version of dream force. That was sort of my two mantra. Every time i met with somebody says oh my god you guys should take dream force. You know by the way dream force is the biggest technology software event on the planet. It's and that's held by a software company You know we've done our own estimates to say if you just valued dream force as a company it would probably be worth near billion and you don't even know the amount of sponsorship they get to pay for all of its could make so much money on that event if they decided to they don't have to at all the end they and they and by the way they do make a lot of money. I mean you know if it's in the tens and hundreds of millions of dollars that they make on on salesforce to cover some of those costs they spend a lot more than that by the way because they basically take over san francisco for the week but if only customers watch this if it's a if they only are limited to customers this thing is going to be a an amazing success and that that's it's they've taken and built the vision and said oh you ask for twenty four seven three hundred sixty five day a year version of dream force. Were taking it a step function better than that. We're gonna we're gonna we're gonna turn this into its own. Its own content. Network i would. You are probably right. The last one comment. I wanna make is this. You're probably right with the fact that you'll have a lot of chief..

salesforce san francisco
"salesforce" Discussed on This Old Marketing

This Old Marketing

05:15 min | 1 year ago

"salesforce" Discussed on This Old Marketing

"Because i want to hold you get your take on this show. I will say this i i so full. Transparency and disclosure salesforce is one of my clients and has been for four years now. So i'm familiar with many of the people over there. Who are making this happen. I didn't know about it. I had no inside knowledge of this as happening. All i knew that some of my friends over there were saying yes. Something somethings common. You should pay attention. Because something's coming and i thought it was something with dream force and here it's this and i will tell you. This is going to change the landscape over there for their marketing. It's going to change the landscape for what they do. It's they're they're going all in on it so it's a it's a thing it's a thing and and there's i i'll say this without i'm not modifying or or you know sort of going afoul of any. Nda or anything. Just watch this space. Because they're going to be act. Let's put it this way. Salesforce is going to be actively trying to launch this thing in a in a way. So you know if you're media company you may want to you know. Just keep your eyes open. It's interesting that this article says that they are moving their market approach from paid customer acquisition to owned and operated media. Of course the which they've been doing for some time by the way. This has been a goal of theirs for example. But i've never seen an article say. I've never seen an article. Never seen one. Eight is not neither have. I seen the cmo actually say it there so yes so first off obviously great move. You and i thought this was a if i if i remember correctly you and i thought this was going to be linked in microsoft lincoln correct. We predict it. We predict yuli thought. Getting this idea that salesforce just came out with almost to a t. Was going to be night din. Yep we when linked in bought slide share. You and i had this conversation airport somewhere where we said that there. Yeah twenty nine. Twenty ten twenty eleven somewhere in there they bought the slide share and we were like bb youtube. There you go. it's going to happen. They're gonna they're gonna launch an online content network service and this is gonna be. It didn't happen then. we thought. Oh they're gonna they're linked is the perfect one to do this with the acquisition of the online learning platform. I always forget the name of it. But they're online learning platform going to be it and then it just didn't happen it didn't happen and it didn't happen and we just it was weird. Yeah this is going to change everything. This is especially consensus coming from a bb company. You're going do you have other be to be tech companies. Right now sank. we missed it. This was supposed to be us. Oracle's doing the same thing right. Microsoft is obviously doing the same thing. They're like we have missed the boat. What are we going to do..

Salesforce yuli Microsoft youtube Oracle
"salesforce" Discussed on This Old Marketing

This Old Marketing

01:35 min | 1 year ago

"salesforce" Discussed on This Old Marketing

"And now back to the show all right. Let's get us to this main wonderful big breaking story here of the news because we do cover the news here on this show occasionally and like i said this one. This literally hit yesterday as we were as we were at the event funny didn't come up at the event itself but so there are many many Places that are covering this Will point our little browser link when you hit the show site on the notes to axios Which the headline is exclusive here. Not exclusive anymore. Salesforce enters the streaming wars. This brought back so many memories of you and me talking charges. It was amazing. The article opens up by saying salesforce is the latest tech giant to venture into video streaming with the launch of a new service aimed at business professionals called salesforce. Plus of course it salesforce plus of course. The company's chief marketing officer. Sarah franklin tells axios the service is part of a greater effort to transition salesforce marketing approach from a paid customer acquisition to owned and operated media. Only there was a word for that. Franklin says that the coke that is that the content will help people refine their skills while also creating an emotional connection to salesforce driving users to want to use our products and want to engage more with us again if there was only sort of a term that described what that is salesforce plus we'll begin.

salesforce Sarah franklin coke Franklin
"salesforce" Discussed on IT Visionaries

IT Visionaries

01:50 min | 1 year ago

"salesforce" Discussed on IT Visionaries

"Can happen because it wouldn't be in any adversaries interest to do that. It's more in their interest to do exactly what they're doing right now. What they didn't twenty sixteen election exactly that the big figured it out. They figure they've managed by jove. They figured us americans out and they've they know how to hit us so that's the good news bad news of it. This will eventually get better. But in the meantime we're going to go through purgatory well gentleman. I wanna thank you join us today on. It visionary security series. It's always a pleasure having people that are experts in their field kind of share their perspectives. On how this can be solved. Whether it's technically doesn't seem like there's technical solution right away. Culturally seems like it's tam. Take a little evolution. And you know. I think that's what you guys you both bring up this great point is i think we all i mean. We're just all want these problems to be solved. But it's not like that it's not it's not a flick swish push of a button ship. A new feature problem solved. It's actually like a cultural wave. Wh we do business and that is a common theme. That's come across every guest that we've had on security series like this fundamentally the problem is how the how the problem is approached or how we build things they've had. That is the problem we have to the way we do things. Thanks everyone my pleasure to be here thank you. It's been a pleasure. Visionaries is created by the team at michigan dot org brought to you by the salesforce platform. The world's leading low code platform builds connected experiences enabled diverse teams to innovate together and securely ship. Enterprise apps with the customer at the center of everything you do learn more at salesforce dot com slash platform..

jove michigan salesforce
"salesforce" Discussed on IT Visionaries

IT Visionaries

07:19 min | 1 year ago

"salesforce" Discussed on IT Visionaries

"To lucrative too easy and not enough investment in the simplest terms possible. That is how you would describe the current state of cybersecurity over the last month we've heard from some of the top lines in the industry. In general consensus. Is that despite the innovations and optimism in the world cybersecurity. Those three issues remain at the heart of the problem. There's more tools available. There's more research. The hacking communities are actually businesses. they employ people. They pay people to write these things. It is becoming easier. The overall system has not been very well studied to understand. What are the right things to do. I'm what things limited back. That's tall her album. Oh cto for security at salesforce in this episode of it. Visionaries are cybersecurity. Series concludes as tahoe's joined by ed moreau founder and ceo of tag cyber to discuss the state of cybersecurity including where companies are getting their security measures right in where the industry is struggling as a whole the to also detail why the growing divide in the skills of people is the problem without an immediate solution in white. Financial incentives are simultaneously the biggest opportunity to stop attacks and the biggest threat to escalating attacks. Enjoy this episode. It visionaries is brought to you by the salesforce platform. The world's most trusted lukud platform enhanced trust compliance and governance across all your apps with sales for security learn more at salesforce dot com slash data. Security welcome everyone to another episode of. It visionaries in today. We conclude our security series with tara l. Mall all in ed on orissa tire is the cto of security at salesforce in ed on rosa is the founder and c. e. o. of tag cyber jomon. Welcome to the show. Go and introduce yourself and tell us a little bit about what you guys are up to. Your respective companies will start with at nice to be here guys looking forward. Tonight's discussion always learn something new when catch up with a tie her of it's gonna be a lot of fun talking about cyber security. How about yourself at an. I have been involved in cybersecurity before the word cyber wars avenue invented. So it's really fun to be here. I have all salesforce that covers a lot of security over being touched security program awesome. Thanks for joining us today on the show now before we get started. We always wanted to talk about you. Know one of the things i was thinking about is bringing up news. Cybersecurity is always changing. I read an article about how fifteen hundred businesses were affected by the largest. Us ransomware attack. just recently. It was reported on july fifth between eight hundred and fifteen hundred businesses around the world reflected in its centered on. Us information technology firm cassia. Now whether that attack you know whether that case specifically that's not the issue what is the issue is it does really feel like the size scale and scope of cybersecurity tax. It just keeps increasing. And i know more and more people are on the job trying to solve this problem but i love to hear your perspective on why like houses keep getting bigger like it feels like we should be stopping these but it doesn't feel that way feels like they're more frequent getting bigger. I how do we. What is this solution weather. The state of affairs it. We need to solve the get towards a solution. Start the conversation at. I'd love to hear perspective on what is going on. Well first of all it set expectations. nobody's going to get a solution to this from any of us on a podcast. It's not gonna happen if if if we had the solution that i have a feeling And i would be out on our boats right now but mixture the next thirty minutes somebody over if we could solve it we certainly would. But it's too easy to do these things we've learned over the years when you build things. That are complicated. That you kinda of don't understand. And i really think that characterizes almost everything that's put place with some exceptions businesses that put in place a network and put some sort of security in place by some software by some apps and operate maybe understanding eighty ninety percent. What they've got. It shouldn't come as a surprise that someone understands what they're running an operating what they bought better than they do. I mean think about anything you buy you buy a piece of software and you might be using it for five years and then somebody really knows in soccer says. Hey did you know that if you hit this button and that button in this one that this thing pops up you go. I'll be darn. I had no idea that is the way everyone operates their business. That's how we run. It systems where you have pretty good idea of how things work. But then some hacker comes along and understands it better than you do and we wonder why we get hacked. So i always say it's not a matter of buying a bunch of things that are going to protect you. It's taking the time. Maybe it's even futile some case in at least trying to understand what you've got a once you understand it. It's much much much easier to secure. What the place so that to me when you say fifteen hundred businesses then doesn't surprise me. I'm sure doesn't surprise her. We've seen people getting hacked and usually it's because it's not because they're just crazily negligent. It's that they just don't understand. They're the first ones most surprise group of goma gush didn't realize that could happen and then they tried to fix that until the next thing happened. So that's kind of the the core problem until we address said that complexity and the level of understanding what we run were those of us in the cybersecurity business. You're going to be very busy right and continue. Maybe that's a full employment. Act or something but it really is the From tire does that make sense to you. This issue people understand. This is dismissed a lot of sense. But i think it's also deeper than this. Because building systems today is the keeper who built systems. Do not actually understand every single sink in it because you take third party components you pick open source things and you put them all together. I need a tour in. It's actually very difficult to understand. What the tech sector could be when you put all of these things together and the hacker is lucky because they have automated tools and they just run the army the tools until they find an open accessible for a hacker one opening to sufficient well for people who build things you actually have to cover every single of. it's actually very very unfair of a gene. I'm generally not the alarmist person. But i think this is completely predictable and this is the beginning because all systems are built flexes from the smallest company so the biggest companies you know. The big companies spent a lot of time and a lot of effort to secure themselves. Which duty well. But the components of all the systems that run together and the level of connectivity between everything and everything else just.

salesforce ed moreau tara l tahoe orissa rosa Us goma soccer army
"salesforce" Discussed on Marketing Trends

Marketing Trends

09:14 min | 1 year ago

"salesforce" Discussed on Marketing Trends

"How you think about analytics to me. It's about adding tied together to work We at salesforce. You know surprise you slack you to help tie all of that together but it's tool such as slack where you need to be able to have one to have trust you have to have a value. Trust pressure marketing organization that allows folks to not have to be in an office. You also need to create an environment of creativity. That is different when you can't be around the warning. What does that look like. And how do you leverage Jam or virtual whiteboards and create space for folks to have this still created conversation about how to approach the particular opportunity. And you have to have technology behind you that that allows for both work to happen but also for execution This marketing technology stack really comes into play in. How are you creating automation of your campaigns of your brita. Frost tying those together so that you have this just digital psycho for lack of a better turn. That really has collectively across all stakeholders. Would you know it's so funny thinking about this idea of like slack. First marketing I i've thought about. This is funny before salesforce acquired slack i was. I'd been kind of thinking about this for a little while. About how before they rolled out the feature where you could have like external teams in. So then you're like okay. My marketing team now can have all of our vendors in different channels that can all collaborate on this stuff now. Obviously there's new multiple way more phases than i know about that. You are working on with this. The that you're marketing team can live in slack and can communicate all that stuff. Their work with external people were creative back and forth can have those conversations single source of truth. All your information's in their searchable. This isn't an ad i just like. This is like literally how a mighty markets it's how our partners market and you feel like this is just how you do it right and so it's just it's interesting. How quickly something like that could shift. And i couldn't imagine going back to another right and now think about that shit right because if if you wanna talk to global marketing leaders two years ago maybe ten fifteen percent of them would said that their teams are are hybrid or remote i. Today fifty percent of them are saying they're going to be remote or hired. I what i love about this opportunity in this evolution for the marketing armenian is that we're in we're in phase zero like we're not even phase one yet. We're still notably zero. This'll thing and it's only going to get better in a impartial unbiased to slack all you the abc commercial disney owns us. Type thing like i'm partial to the whole slack. Bang but it's it's not about slack. It's about the connective. It's creating workflow for folks to not have to be in the same together to still have a tailored and productive experience to get their work done and to do it. In ways that Have much better efficiencies in acceleration time line yet and i think you know like you mentioned at the beginning the ability to get talent for anywhere the fact that we can have two people from westchester on this podcast. Right now and a person sitting in the area and a person sitting in In florida and all that stuff. It's just like you know. This is the sort of thing that i think marketers really want the most talented people working on their team. They don't care where they're from. You know some people wanna have have people in in a geographic location totally understand that and that's valid. If that's how you wanna run your team but there's a lot of marketers that want the best talent no matter where they're from and technologies enable that sorta stuff to happen on the other side of that. It's these marketing skills. Now that it's harder to develop some of those skills when you're not sitting next to a person in real time or may not beat. Maybe it's not as hard. It's not as familiar as as us. We don't we're not used to a yet. Leaders are definitely not used to leading remote even after doing this for a year. that's nowhere close to the previous. You know however many years we had to see him on this podcast work thirty three years in person at an office every day. And then now she's joining her motif. She's not ready for that right. It's it's hard that's crazy. Heart is hard. It's it's incredible to me. That people sometimes folks. I shouldn't did this over categorize this. It's it's hard that this has been hard for. Many people like we went from full human-to-human connectivity to zoom in a matter of milliseconds and then we got zoom fatigue. It's an hour trying to figure of the hybridization fatigue. Plus human connection can be again like really hard for folks to navigate through this into into with as much grace as i think so many people have done in. I don't know that were plotting ourselves as much as we should be. Further grace that has been displayed. Kinda universally on on these shifts that we've had to make so quickly for back to your skills conversation. Is i agree with you. There's a skills gap. Yes so so clearly so new type of marketers required. You know like we talked about. You know this isn't back in the day. Were sitting there writing a bunch of things on the whiteboard to figure out the phrase and then that's all over our marketing forever notes. I'm making billboards anymore. I mean we're maybe But that's not all we're doing And that's been obvious for some time you have to have like digital fluidity that you can use a bunch of different tools so the first issue is skills are changing super quickly. Second issue is training people's now totally different because it's remote and the marketing teams. You know we don't necessarily know where we need. People skilled up at any given time. So what is what is reskilling. Look like for marketing leaders for marketing teams. To me this is again. This amazing inflection point. That's that's an opportunity for everybody. I love this shifted marketers currently in. Because it's it's not just. The technology shifts the technologies in enabler underneath a lot of it but if he kinda look across a couple of categories marketers don't lack creativity. But they now need to rethink the way a creative environment will slide. And so how are we. How are we providing skills for how to be created in a remote first world so that that there. There's a skills gap in in many ways. It technology gap behind that. I think content. Marketing has just fundamentally shifted from content library to crude to the to the connective acting created. And then the connective back to like. I said the values create value conversation. Does your contents unique to who represent as an organization. I think this just this amazing opportunity there. We spent the budget time communication in in kind of how work remotely remote first communication is and then the two that i think are really interesting that that do have a big technology flair to them the whole data analytics conversation right. So if again if you go back to the whole notion of cd Ingesting data have you harmonize it. How do you unify it. How do you analyze it. Have you activated right like there's this whole notion of what a what are those motions. Look like it's it's not hard to go. Buy a cd. P it's really hard to figure out what your strategy is for using it bit that requires some some real deep thought in some cross functional skills that don't exist in the last time we spoke. I mentioned i was early days eloquent. I remember back then. Just trying to teach people with marketing automation was like and i feel like in the same kind of early adopter window up in a customer sneak this customer data on capability but at the same time. They might not know what to do with it once they get in. How do we help them. Build up the skill sets. And then i think there's this whole aspect of digital proficiency that is we are digital. I now like the world is winning digital first and we can sit there and say at you. Know it'll go back or things will normalize blah like we're digital. I like that's not. We bet that accelerate has happened. It's here in that. The teams the marketing teams. That have figured that out in building those the skill sets are are getting way far ahead. What i think is really interesting. The whole notion of skills like those kind of these big created the these are the big themes of skills. What's interesting though is if you look around the whole trimming concepts most companies i would say less than half of companies offering a training around any of these the availability to these types of reskilling outside of mba programs. Don't really exist or Outside of continuing ed with what's even kinda if you put on top of that..

salesforce Frost westchester abc disney florida
Conversational Text Messaging With Raj Suchak, CEO of Grid Seed

The Sprinkler Nerd Show

01:46 min | 1 year ago

Conversational Text Messaging With Raj Suchak, CEO of Grid Seed

"So. Why don't we start with where you are located in the us. A little bit about yourself. Maybe how you even got into the business that you're in and then just a little bit about your business. Yes so yeah. My name's raj. I embrace out of buffalo new york. We are roughly twenty five minutes away from niagara falls You know if you've been to anywhere close to Toronto or western new york or niagara falls were very close Buffalo is a great place by the way. Lovely lovely city. We'd love buffalo. I lived in buffalo. Roughly eleven years And Two young kids. We're we have set roots here now and this is my second company. The company is called grip seed g. our it No pun intended boggling for irrigation seed. I'd yeah so this is a good seat is a conversational texting platform. I'll tell you all about it in just a bit. But i'm a little bit more about my background. I'm a techie. I'm a geek. I like to write code. i Working in a price offer for for a long time now work at salesforce dot com companies. Starting first company in here. We are my second perfect. You fit right in because that all the things you said makes you a nerd. So welcome to the to the sprinkler nerd community. Where you go. I wear that badge with pry. Absolutely someone says and are such a nerd. Thank you yes we should. We should create a nerd flack role in our front lawns. Are offices a difference between being a dork. No i'm not a dork. I'm a nerd. I'm proud of it. You don't call me a dork. Dork is condescending. But right learn honor

Buffalo New York Niagara Falls Niagara Toronto Salesforce United States
"salesforce" Discussed on MAD MONEY W/ JIM CRAMER

MAD MONEY W/ JIM CRAMER

01:35 min | 1 year ago

"salesforce" Discussed on MAD MONEY W/ JIM CRAMER

"How are you. I am good. How about you. i'm doing great. It's great to see you. Jim break. I thank you so what you do too. Good to see jackie in the office. Let me ask you when you guys deal for eighteen months. That i've got a jacket on this razi. Well everybody's kind of a little except for me. I slept in a brioni last night. I felt good okay. So here's the deal. You came up with this idea to do this. Deal during the pandemic. I think a lot of people felt that well. I dunno house of slack really doing but the truth is it ever since you decide to acquire them slack is doing better and better and better during this whole period correct jeb. You're exactly right. Slack is such an amazing company. I've always loved slack. I'm a huge user slack. Here at salesforce a time we use slack. Jim slack is incredible. It transforms the way we work. It's our new at quarters. It's where we're all working and you know when we have that pandemic eighteen months ago it accelerated slack. That was what was amazing because everyone was in slack all the time and we started to integrate salesforce and slack services. We could see that salesforce was better with slack. It was awesome. Well i and tell you. When i read the released today arvin christian. I mean you and i both respect greatly. I felt compelled to talk about eighty thousand employees. That are now on slack with you. It seems worse. I talked to him yesterday. He is so excited you know. He's the ceo of ibm. He has four hundred thousand users of slack..

Jim break Jim slack salesforce jackie arvin christian ibm
Salesforce Service Cloud CEO, Clara Shih on the Importance of Account Based Service

The Official SaaStr Podcast

02:39 min | 1 year ago

Salesforce Service Cloud CEO, Clara Shih on the Importance of Account Based Service

"Wanted to share three things. I wish i'd known done five years ago. Which i'm now making sure that our team sales for spills into the product tell other company leaders in sas not make the mistake that i did. The first one is what. I call account based support. We've all heard of abm. We did that in hearsay. Abm didn't help us with bob. Abm actually made bob madder because every time we try to nurture him with thought leadership or up sell him on a new product. He was reminded that we were working on things other than the thing that he asked for three years ago. So if we take a step back right first let's talk about what kinds of support cases usually get resolved. I throw the quick and easy ones. The ones that you're tier one support agents can do first call resolution. Everyone's happy restart device reset your password. Reauthenticate burlington account then. There are the high severity cases. You're step one step two your psychos down. Everybody from engineering is no rushing into the proverbial office pulling all nighter to get the site backup asap l. Hands on deck. Third category are the issues that lots of customers are complaining about. Good pm's in pm one-to-one we're trained to focus their into the the rest. Lets you become accustomed development shop that leaves the risk zone. The ever elusive important. But not urgent quadrant in this is where bots ticket was waiting for us. He really needed it for how they are enterprise. It environment was set. Up wasn't a quick fix. Didn't qualify as one by any means it would have benefited other customers to but to him. It was an enormous pain not to have it but it got lost in the mix. So i've been thinking about this pretty much nonstop for the last five years and this notion of account based support it's meant to solve issues like box and if you think about all of the different customer facing functions be have enterprise sales it's inherently account based marketing has gone based in the last few years. Now it's supports ternan services. Turn so that we can factor in whether someone is a strategic customer which is whether there's an open opportunity which his company did have whether they issued in rfp which they had this data we know exists in our companies that existed at hearsay. But it was all over the place siloed

Bob Madder BOB Burlington
Bitcoin Mining With North America's Largest Miner

The Pomp Podcast

02:16 min | 1 year ago

Bitcoin Mining With North America's Largest Miner

"Our guys bang bang. Got fred here. Thank you so much for doing this. Thank you great to be here absolute. Let's get started with marathon in kind of your background. So marathon is one of the largest. Bitcoin miners in north america. What did you do before you on the board and then became the see you so twenty. Five plus years running technology companies across a variety of sectors. Fintech was a big one. Matter of fact my first programming job was at a bank so grew up really understanding the friction. The financial markets was had the good fortune taking some companies public. Doing a lot of a and then switch to the dark side became a private equity managing partner and did leveraged buyouts tech companies and then started advising really large funds and tech companies. I had known the ceo. Marathon merrick former ceo now executive chairman for many years socially or kids grew up together and i joined the board in two thousand eighteen. Really that help him with kind of the transition to bitcoin. Mining and blockchain always been fascinated by blockchain. I think it's a great leveler. If you look at kind of how the internet developed and brought kind of the democratization of information i think people exposing data on the blockchain is going to change. How businesses operate imagine companies like salesforce. Who effectively hold your crm data hostage. If all that data around the block chain not only could use salesforce taxes and gained benefit from it. But you could use other applications. I think there's just a were so early in this blockchain development. Bitcoin cryptocurrencies. Just one part of it. I'm a big believer in the bitcoin. Blockchain foundation for financial institutions very secure fully decentralized network. You know you can say other things about ethier. Money has some great benefits. But it's still is less decentralized than the bitcoin blockchain and there's just so much you can do so. I was very excited at the opportunity to step into more of an operating a marathon. And i think now's the time where you'll see. The miners become more professional. Companies were real enterprises. If you just look at the build out plans most of us have you know. We'll be billion dollar revenue companies within the next year and a half to two years and those become big companies and they need to be run in a proper way with good

Fintech Marathon Merrick Blockchain Fred North America Blockchain Foundation For Fina Salesforce Ethier
Finding New Uses for TNF Inhibitors

The Bio Report

01:50 min | 1 year ago

Finding New Uses for TNF Inhibitors

"Jim thanks for joining us. It's my pleasure to be talking with you today. We're gonna talk about tumor. Necrosis factor or tanf the role. It plays in inflammatory conditions and one hundred and eighty life. Sciences develop new therapies that target. Tanf i'd like to start with a little history though early in your career you served as chief scientific officer and senior. Vp of research and development center core and led the team that developed remedied. The firsthand inhibitor. When you were doing this at what point did the raw potential for tanf. Inhibitors become clear. Will the it's fascinating story in that When i joined santa are chief scientific officer. They had a very very large substance program going on treating patients with sepsis and they had a gm antibody against endotoxin and The day initial data was a little unclear and the fda required them to do in all comers sepsis trial and that failed and senator gore was in big problem. Because of that lot of people it actually hired a salesforce to sell this stuff so We were talking with the clinicians who treat substance patients. They were convinced that it really was tian out. Tumor necrosis factor that was causing the inflammation and the death of these patients. And so we did have an antibody against tanf that was made and we humanized. And i treated about fifty patients with sepsis with this anti and and nothing happened

Senator Gore JIM Sepsis Santa GM Tumor Necrosis FDA Salesforce
Reimagining How and Where We Will Work

Blazing Trails

01:56 min | 1 year ago

Reimagining How and Where We Will Work

"Me today to fantastic guests to talk about the new hybrid work environment. Karen mongia and ray dallaglio. Karen is an internationally recognized thought leader and three time author for most recent book working from home making the new normal work for you is highly relevant to our conversation today. She's blogger speaker and has been featured on tax forbes thrive global among many others. Currently she serves as vice president of customer and market insights at salesforce karen. Welcome to the conversation. Thanks so much. It's great to be here also joining us today ray. Dalia raise the legendary investor and world renowned entrepreneur. He's the founder of bridgewater associates the largest hedge fund in the world and author of the number one new york times bestseller and number one. Amazon business book principles. Ray thank you so much for joining us today. And you've avenue so today we're going to discuss the new hybrid world of work and what it means for all of us. Current yearbook working from home is filled with practical tips on what it's like to have a successful work like from home and something. I think we all still need some help with perhaps so tell us maybe what we've been doing wrong. It's impractical tips. What you'd recommend to be effective in focused working from home. I think about it not so much about what. We're doing wrong as discovering what we could do right to help ourselves live and work in a sustainable way you know if you watch successful athletes before they take the field of play most of them have a great warm up ritual right something that shows them in signals to their brain there in the game and they're getting ready to be all in and in the world of work from home that looks like routines rituals and boundaries that helps signal to our brains into ourselves. We're getting ready to go to work. And also importantly we're leaving it that there's a point in time at the end of the day where we have a ritual that allows us to leave to power down that laptop in truly tak- transition

Karen Mongia Ray Dallaglio Salesforce Karen Bridgewater Associates Dalia Karen New York Times Amazon RAY
Will work from home outlast virus? Ford's move suggests yes

AP News Radio

00:41 sec | 1 year ago

Will work from home outlast virus? Ford's move suggests yes

"Hi Mike Rossi you're reporting for joins the list of companies that will continue work from home policies after the pandemic Ford Motor Company has become the latest major company to tell employees they will be able to keep working from home once the pandemic fates on Wednesday FOR told about thirty thousand employees worldwide who have been working from home they can continue to do so indefinitely Ford added the flexible hours will be permitted if approved by their managers other companies including salesforce Facebook and Google have said they'll continue work from home policies indefinitely the employment website indeed says postings for jobs that mention remote work have more than doubled since the pandemic began hi Mike Rossio

Mike Rossi Ford Motor Company Salesforce Facebook Google Mike Rossio
Interview With Gideon Mendels, CEO Of Comet

AI Today Podcast: Artificial Intelligence Insights, Experts, and Opinion

04:26 min | 1 year ago

Interview With Gideon Mendels, CEO Of Comet

"We're so excited to have with us today given mendel. Who's the ceo and co founder of comet so high gideon and thank you so much for joining us today jeff million. Hey you're on. Thank you so much for having me. I'm super excited to today. We'd like to start by having you introduce yourself to our listeners. And tell them a little bit about your background and your current role at comment definitely so as you mentioned. I'm the ceo and co founder of comment For the listeners. Who don't know comet provides a self hosted in college based missionary platform essentially on data science teams to track impair explain and optimize experiments models company support some of the biggest and best enterprise machinery teams in healthcare attack media financial services and other industries Her son who actually started maker of software engineer but she sixteen years ago. And i shifted do working on an applied machine learning about seven years ago. I was a grad student whilst work work on speech processing natural language processing after that i had my own start up again in. Nlp space. And after that. I was google Where i was working on deep learning research specifically we were working on detecting hate speech on youtube comments using the malls. Yeah that's that's really a great application. In general for automated systems is very hard for for humans to just manage the mountains of tasks that are needed for moderation. So great use of of a and a great applied use of ai. It's cool that you bring into that so let's sort of bring us into now. I know what you're doing with commented lot of it's helping people make these better models and and iterative battle and manages models so maybe you could tell us a little bit in our listeners. About what are some of the challenges that organizations face today when they're trying to build machine learning models into production That's a great question. And i liked it. Use the word build rather than deploy because from our view comments in working with these like very business focused engineering teams the biggest challenge in getting them. All production isn't the actual deployment or devops problem behind. It's really a building model. That's good enough to justify deployment right so when we think about machine learning it's actually buried their friends. Offer engineering both from a process perspective. The dodgy the tools everything about different machine learning iterative process tres many pitfalls in the way and now whether it's your optimizing for the wrong metric or you're leaking your target or you're just working on a data set. That doesn't have enough signal so eventually it's really comes down to building a model that meets the business. Kpi in most of the teams out there are really struggling with that point Like i mentioned. There's a lot of things that can contribute to that but a big part of it is the lack of processes and tools of doing these things in a safe and a predictable way. you know. it's it's great that you gave that explanation. I know that a lot of companies are now starting to bring their starting to build models and think about how they can incorporate machine learning into their their company. So why is it. Important to have a tool for data scientists and teams to track explain in optimize experiments in models. That's an excellent question. And i think a lot of companies learned that the hard way but really impossible to run a team successfully without a system of record of your work. I mean that's true for most job functions. Not just machine learning. You know whether it's gets hub for after themes or salesforce for cell students hub spot for marketing and so on you really need a central system of records manage these processes and and again like other system records. Another jobs luncheon. Once you have that like. In our case on experiment and a model management platform it provides value to anyone was in walden engineer. Works so whether it's data scientists that's looking to track their experiments compare and understand. Why one models being better than the other is bias or issues with a model through the software engineer that's needs actual binary defer deployment all the way to the manager that wants to track and have visibility of a team progression and eventually maintaining all that institutional knowledge about research experimentation metrics and models within the organization and non people's personal notes for example.

Jeff Million Mendel Youtube Google Salesforce Walden
Employers aim for hybrid working after Covid-19 pandemic - How will it work?

WSJ Tech News Briefing

09:56 min | 1 year ago

Employers aim for hybrid working after Covid-19 pandemic - How will it work?

"Exactly a year ago the pandemic forces all out of the office and our studios and sent us working from home. Well we were setting up our at home audio booths. A lot of other people around the world were setting up their at home offices and it soon became clear that we'd need some long term solutions for that not just laptop stacked on top of piles of books. So that's when we turn to our senior personal tech columnist to anna stern and some of you may remember. We had a regular segment with her on the task of working from home now a year later. Were hoping that our days of working remotely are numbered but even when we do reach the other side of the pandemic a slew of companies have announced that they aren't expecting employees to go back to work in the same way as in the pre pandemic days. The new buzzword is hybrid. But what does that mean exactly. Well who better to answer that question. Then of course joanna stern. She's back with us today. Joanna so great to have you here so good to be back all right so right now. It's me sellin my home studio you and your home office. But we're all excited to get some more real facetime in person you've been talking to a bunch of companies. What are they saying about this idea of hybrid work. What does that mean. They are all saying the word hybrid hybrid hybrid hybrid hybrid work. It means that you will work some time at home and time at the office and the analysts are saying that the brunt of people want this people want to work sundays at home. And there's a magic number. Two days i heard the number two to three days so many times in reporting this story everyone is saying we'll spend two to three days at the office or two to three days at home. You pick the number of days so that so bad fifty fifty give or take. Let's talk about what that's going to look like many of us work in open offices. How are those gonna change with this hybrid model so it definitely depends on your organization and how they plan to shake things up and move the spaces around but knowing that we might spend two to three days at home. It doesn't make sense for many of these companies to have permanent desk space for everybody. So that's why there are these new models of thinking about what the the office space will look like and go through. What i think are three ways. This could look at your company. One is same old right. Nothing changes you. Actually go back to your old desk. Maybe there's some more distance between you and your colleague that's nice you don't get the smell them smell bad anymore. It's great the other idea. This is number two which is becoming really popular because of that point that not. Everyone should have their own desk because not everyone's going every day. Is this idea. And i promise you. This is not my term in. It's horrible turam hot Hosking means that you don't have an assigned test you come in you get a new desk you leave you come in another day. You have a different desk and again it makes sense because not everyone is in on the same day. One of the people i spoke to for the story is the ceo of salesforce joanne. All saskia and she explained to me how they are moving to that model. Everyday you come in you find with your team if you want or you know wherever whoever you might be working with you grab a desk in there you go. And we have a crew that comes in at night and they reset the monitors and reset chairs reset standing desks. So the next day when you come in is completely clean completely sanitized. So we're already doing that will now. We're going to do that with most of our spaces and then the third one is really a big change and it's no desk. You have no desk. You're really just going to the office to collaborate with people to go to meetings and companies are doing. This dropbox is one of them. They are calling their their new spaces. Dropbox studios really call it in office anymore. And you just go in you have meetings you collaborate you bond with your colleagues and then you go home and you work from home most of the time. So let's talk about that working from home piece. We've all gotten pretty used to our at home. Setups how is this hybrid. Model going to change those. What are some of the new challenges. I think the big when we have to think about is that we're going to be bringing stuff back and forth and back and forth a lot laptops other. Techy wanted home. Or you want at. The office headphones microphones that kind of stuff. In some cases you won't bring it and you will have a situation at your office where you can keep some of it there but i think in some cases you really are going to want to drag that stuff back and forth because you might only have one of them or you like the thing that you use. Some companies are getting creative about how employees get the extra tech might need. Here's sales for ceo. Joanna subscale again. We provide any role that they need so they want an external keyboard they can have asked. They want mouse. They can have that they. Just get it out of the the vending machine. I need a keyboard and outcomes a keyboard. Did she say vending machines yes. She said vending machines and at salesforce. Unlike some other offices that we may work in. You don't get stale cookies or you. Don't get stale doritos. You've met computer peripherals and it's pretty simple. This is just a way for the it department not to be constantly responding to requests. That i need a new mouse or need a new headset. You're in the salesforce offices. They have vending machines. They're inside there. You go you swipe your card you get it and you don't pay for it. This is this is all free. Means like you're getting it from the department at another nice thing at salesforce to is that once you've gotten these peripherals they give you a cubby or locker to put your stuff in so you don't necessarily have to keep dragging back and forth your keyboard or your mouth your headset. You have it in your space at work. You got home. You have your home setup you come to work you grab your peripherals. You set them up. Got it okay. So that's the tech side of things but what about just communication. I mean we've been doing so much communication online. If some people are in the office some people are at home. How's that going to work. The biggest mistake you can make is thinking that you're going to go back to the office and you're not going to be video calling anymore. Don't think terry okay. And i spoke at length with the ceo of logitech about this name is bracket daryl and he knows a thing or two. About webcams impersonal. Webcams are going to continue to be important in enabling conference to superport. You've got Dynamic where it's hard to imagine going to the office for so many companies didn't have a lot of your neighbor rooms where you go by yourself. Do video call with few people do small group. It's hard to imagine video neighboring those rooms especially when it's so affordable. Obviously logitech is very excited about this because this is their business. Everyone has tried to buy a webcam from logitech in the last year. But other companies have said this to me to zoom. Told me this microsoft. Lots of companies webcams everywhere. Okay so we've talked about video calls but we're using technology for a lot of other communication that we would have done in person before right we've been using slack teams google products to collaborate. What's in store for us on that front. Yeah i mean you have to think about it as we're actually all remote workers now even when we're at the office because not everyone is going to be at the office with us. So that means we have to lean on things like slack and microsoft teams or whatever. Your company uses more to communicate because we're all going to be distributed and so slack in these companies are specifically trying to look at their products and change their products to help with this hybrid. Model slack is working on one feature. They told me about where you can send a video message to the entire team so instead of having to do constant video calls someone on your team can put out one short video clip to everyone in the in the channel and say something so everyone on the same page about it and again that cuts down on the friction of. Hey you said something in the office but the other person wasn't in the office and they missed what you said so. It's really important. The other thing that i'm excited about that they're coming out with is kind of like a audio drop in conference call thing that will let you create an audio call and have other other people jump in. I like to think of it as clubhouse but in slack google's doing a lot in this space to they've added some functionality to work space which includes all their collaboration tools like meat and doc slides etc. One feature. That i think is really important. Is this ability to set your status and let people know where you are ahead of. Google workspace aerosol. Tarot also gave me in scope on how they're planning to beef up. Google docs and this is something that we're going to be delivering this year and we started to introduce. How do you move from. The collaboration experienced made us famous. So the idea that we can all jump in and be the dueling curse into to say. Hey let's enrich that and go from like dueling pursers with names to faces and voices that live alongside the document. That's like a marriage of google meat and google docs right. Yeah i'm i'm pretty excited about it. I mean sometimes. I don't necessarily want my editor yelling at me. When he's editing a my script but at least you know everyone is right you. You know what. They're what they're working on and whether they are actually Looking at the documents. I think that's pretty cool. Said like a true boss. Qatari all right. So what about the home office side of things. How are our home. Office is going to be changing the going forward. I don't think they change much. I think if you've set up a really nice office you're going to keep working there and you're gonna wanna keep working there. Some of the companies and the large companies. I spoke to talked about continuing to make employees feel comfortable in their home offices which means nice stipend survived tech or furniture. Obviously the ceo of logitech is pretty excited that we're going to continue to improve our home

Anna Stern Joanna Stern Salesforce Salesforce Joanne Dropbox Studios Joanna Subscale Logitech Joanna Saskia Terry Okay Techy Dropbox Google Daryl United States Microsoft
An End to the Tech Rally?

CNBC's Fast Money

04:35 min | 1 year ago

An End to the Tech Rally?

"We'll rising rates kill the tech rally. Guy what do you say yes back to. You melt absolutely so much of this has been predicated on on this low interest rate zero straight environment when you have tenure yields go from fifty three basis points in august two one point four percent today i understand rates are still low but the velocity and the speed of the move has been well. It hasn't been historic. But it's been noteworthy. And i think we're headed to one and a half. We've said it for a while and that's your line in the sand you start getting significantly north of one and a half percent and the entire thesis in my opinion behind a lot of these high flying tech names starts unravel and you're starting to see it now in the big hans christian andersen fan. I know euros well. Mel and a lot of people mistakenly call the that little vignette that he wrote. The emperor has no clothes. It's the emperor's new clothes. But i got to tell you the close at the fed is wearing right now are not fitting and i think they're going to be revealed for what they are in the coming weeks. They think they can control this out of their control at this point. Yeah karen i. I'll go to you on this. Well i mean obviously we have been in this environment of close zero percent insurance for so long and so when we move out of that. Something's gotta give now. Yes i think. So but i think a few things are happening at the same time. So there's the higher rates that guy talked about. We always talk about the risk premium. What should the equity risk premium beaten as rates go up. The risk premium should be higher therefore valuations lower. But the other side of. It is a rates going up because the economy is improving. And i believe that. Yes that's the case. But i also think that the earnings of a lot of these high flyers and let's talk about something like google for example. I think those earnings are going to be actually much better so on long those. It's a painful day. One thing that. I have on as a hedge which is not nearly enough to hedge how much i would lose him. A day like today is the gb which is the it's tech software and its high fliers. The biggest position is microsoft. But it's really expensive. Names salesforce service now zoom video. Docu sign crowd strike. Those are all going to get hit. Against what i think of as my more value tech today wasn't value at all on sale again and again but i think that if the rates move up slowly because the economy improves. I'm okay with that. I know we'll have a rotation into more cyclicals. But i'm sticking with what i've got. Yeah and obviously it's highest wires on. They'll probably take the hardest hits at this point carfax. North cornerstone macro makes a very good point in that is their alliance the s. and hunt five hundred on information technology. More broadly and in terms of down days and information technology eighty percent of the time the s. and p. five hundred trades lower as well. This is since nineteen eighty nine. Dan and i know you like carter's work. So i mean his point basically is you can't hire overall without technology that being said though if you look at the mag accomplish the microsoft apple google amazon. They've gone sideways for the last four months. Or so as we've seen that rotation into more cyclical names so we did move higher without their real participation and now it's interesting on a day like today that you see the nasdaq down two and a half percent or so to me. I think what karen laid out is really smart. I mean you look at the mega caps and you see their value tech yes. They benefited from low. Interest rates. For a whole host of reasons most notably. They raised a ton of money and they put on their balance sheet and they really not paying a whole heck of a lot and i think as it relates to interest rates. You have to ask yourself who really wants. Interest rates to go higher at this point and guy makes a good point that yeah they're going to they're going because the economy is getting a little better. Look at the ten year chart of the us treasury. You'll we thought we had generational lows at about one and a half percent back in two thousand twelve then again in two thousand sixteen then again in two thousand and thousand nine hundred then you consider yourself or you consider how much negative yielding sovereign debt. There is in the world about fifteen trillion and you think about the corporate been john debt and even consumers you yourself who wants rates to go higher then you look at it over a thirty year period and i think we have that chart and it's just upper left to bottom right so maybe you get through that one and a half on the ten year treasury. Maybe you get to that long-term downtrend which would be about two and a quarter. If that is the case then yes equities. You're going to have a very hard time in this environment. Given the state of deficits right

Christian Andersen Karen MEL FED Microsoft Google Us Treasury Carter DAN Amazon Apple John Treasury
Jeremiah Owyang - Social Audio Analytics and Constituent Groups - Voicebot Podcast 195 - burst 07

The Voicebot Podcast

03:36 min | 1 year ago

Jeremiah Owyang - Social Audio Analytics and Constituent Groups - Voicebot Podcast 195 - burst 07

"I want to come back to this idea social audio analytics and maybe the social audio management system this is going to be near and dear to the heart to a lot of the people who listen to this podcast because their space is accustomed to taking raw audio content transforming taxed analyzing it Actually putting it against other services and potentially returning information. So i wanted to explore that with you. A little bit we. We haven't seen that publicly yet and any of these social audio spaces you expect. People are actually doing it today. How do you think that that's going to play out. Do you expect this to be predominantly the platforms are going to try to control it and use this as a feature and trying to block other people or do you think it's mostly going to be third parties coming in and somehow getting the feed whether through direct. Api or from a rogue angle and then being able to provide that data to people who are interested in it. Yes so. I think there's maybe four constituent groups to think about here. Let's try to break this down. And i don't have all the answers here. I'm speculating so there are the platforms themselves twitter spaces and clubhouse and facebook. I think they are so twitter. Spaces already has real time voice to text translation into english which is on the lower third for some speakers. It's a three second delay about ninety percent accuracy. Ucla right yes okay. The second group would be the Government agencies and spies They're probably already doing it. But we'll never know. Group will be the traditional social media Analytics companies like salesforce and adobe salesforce acquired radian six In two thousand eleven ten years ago For three hundred million and their job was to grab all of the text based social media content. That was being produced at a rapid pace and make insights out of it and sell to brands for seven. Figure deals annually on what is being set in their market and give them analysis on share voice sentiment byproduct by region by country by network by individual by they produce. I was involved heavily with that industry now. The fourth group the fourth group i think is the one that will deploy so i. I don't think salesforce. And adobe wanna risk breaking the terms of service against twitter and risk that access that they already have in their. Api I don't think they wanna be scraping that content and also risk privacy concerns especially when a democratic administration is very concerned about privacy when it comes to social media as well as on the right hand side of the government as well they're even more concerned about suppression of so i don't think those big giant tech companies Adobe salesforce and oracle to do an ibm want to do that. So i think it's gonna be the fourth category which will be roguish punkish startups that are going to rip the content off with botts at a recording. The information then conduct voice to text analysis. And then do the other things that i already mentioned with sentiment in mining and influence analysis network. So i think it's going to be done under the covers of darkness fair enough and do you believe that the botts will be listed as users and basically some sort of fake user or are they going to be attached to a real users use. The system could be both. I mean there are. People are reporting data out of social audio by using. You know i rig systems and connecting to their ipod to other systems as well and just you know exporting that data. That's already happening.

Facebook Twitter Instagram SIX Time Dot Com Salesforce Adobe Radian Ucla Government Botts Oracle IBM
Interview With Eric Siu

My Worst Investment Ever Podcast

04:55 min | 1 year ago

Interview With Eric Siu

"Fellow. Risk-takers this your worst. Podcast hosts andrew stotz. And i'm here with featured guest. Eric su to rock. I'm ready to rock. Thanks for having me andrew. I'm glad to have you on the show. And in fact i went to cal state long beach so i used to be in the la area for a long time so it's good to reconnect with lovely l. a. What i used to call the center of the universe at that time. So let me introduce you to the audience for those people. That don't know eric. He is the ceo of content intelligence software. click flow. Which helps you grow your traffic while looking like a genius and who doesn't want that also owns an ad agency single grain and work with companies such as amazon airbnb salesforce and uber to acquire more customers. He hosts to podcasts. Marketing school with neil patel and leveling up which combined have over forty eight million downloads to date. He's also frequently around the world of marketing and software as a service and he's recently publishing a book called leveling up. And i happen to tell you. Eric doesn't know this. But i've managed to get an inside person to give me the first copy of the book. Let me find it and there. It is whoa. They sent it to you know. Just kidding i made myself. I made included on a little book that i had. But that's what it's going to look like folks and it's called up and right now you can get chapter number one which i've been through and i'm really excited. So maybe you can just tell the audience a little bit about yourself and what they're gonna get from this book and what they could do now to get some of that in wednesday coming out all. Here's the fiscal copy. Here's what is gonna look like boom. This is what it looks like. It's coming out february. Twenty four th. But my name's eric su. So you know to your point couple of businesses. I kind of my go-to level at the world through marketing. So the business you mentioned but we also have any events business. We have an education business and we also invest other mar related sass and to podcasts. You mentioned i just love learning. I love teaching to articulate my thoughts. And i'm here on this podcast to talk about my worst investment. I think there's a there's a theme here. I'll try to tie everything together without me too. Wordy that's great. You know it's interesting. Because when i read through the first chapter and also i'm a listener of your podcast. Both of them. What i get from us that we come from a slightly different generation. Let's say i graduated from university and cal state long beach in nineteen eighty nine. And i didn't really. I wasn't in the gaming realm at the time and i wasn't when it started really hit. I wasn't that interested in it. So what i notice about about you. And i suspect that this is what people were going to get out of the book instead. You focus on some really short actionable things and it's feel like whether it's your podcasts. Or when i read your book. It is a lot about getting to that next level in little steps. And that's the way i was brought up. I was born with heavy big content redes- whole book and then tell me what you learn. Is that correct to think of it that way. Or how do you think how does your mind. Yeah it's so. I have this turtle in front of me and i got from puerto rico and i visited puerto rico for obvious reasons but it reminds me to slow down and to understand that you leveling up one percent everyday just trying to get a little better every single day. That's what it's all about because if you think of decades that be results in decades you'll be amazed by what you accomplished and you have short term hustle and long-term outlook. It's the same thing as investing at the end of the day. So i think it's You know. I'm glad that you noticed that we'll actually never thought of it that way but yeah that's exactly what it is. Yeah in fact before we get into the question. I just quote one thing out of the book and that is you say just because you have struggled in pass does not mean you're entitled anything to play at the next level you'll have a new set of struggles and that's something that really hit me because first of all at the age of fifty five. Life's supposed to be good and easy and all that no no. There's still struggles that you gotta face. That's the first thing. But the second thing that i took away from that this again this kind of incremental way that you look at things focus on the struggles in that one little level and there's always going to be those new struggles so that's a big thing that i've taken away from it. I'm looking forward to getting to the whole book someday. I'll have it by the way. Like i noticed a little warm buffet character in the back. I think that's what it is and so if you think about it. Eighty four point. So i think he's worth eighty five billion eighty. Four of that didn't come until after his sixty fifth birthday. So you talk about patients there. You go right there. Poster child for not

Andrew Stotz Eric Su Long Beach Neil Patel Salesforce Uber Andrew Eric Amazon Puerto Rico LA
Salesforce won't force workers to go into office post-COVID

Daily Tech News Show

02:18 min | 1 year ago

Salesforce won't force workers to go into office post-COVID

"We'll good news from salesforce. Everybody we don't have to work anymore. Oh that's awesome. It's only personally choose salesforce posted to its blog. Tuesday a headline that got a lot of attention titled the nine to five workday is dead so sales wars is gonna give employees three categories to choose from for their work schedule while still being employees at sales worse. They don't just get to kick up their feet. They still have to work but flex one of the options would see employees coming in one to three days per week into the office. Salesforce says it. Huge huge headquarters in san francisco but they have employees all over the world. The other categories are fully remote. You don't go anywhere at all. You just work remotely and office. Based office based is expected to be the smallest category with employees like building maintenance or other roles that just require them to be an office five days a week so that part makes sense. Sometimes you just can't be remote but salesforce is saying the majority of our people can and have and we don't want to change your back. Yeah we were wondering all last year like after the covert is over. How much of this work from home. We'll stick and this isn't necessarily the typical response but we have a responsible with very large companies. Saying what we're gonna do is let a lot of people stay home. I know some companies have already made work from home permanent but salesforce is is interesting saying we are going to let you pick the category. I imagine you have to pick it with your boss. Obviously if you're in the maintenance department they're not gonna let you work from home. You have to come in and do that job. But but yeah they're going to have these multiple categories and it shows that this great experiment we were all forced into has certainly had effects that you now realize a working from home isn't trying to shirk duties. Working from home can absolutely work in various roles but also we may have some rules. That really do need to be in the office a couple of days a week. And that's what i think is kind of interesting about this from sales forces. They didn't say it's fully remote or in the office they said there's also this category of like man you need to be around sometimes to mix with each other and do some face to face brainstorming or whatever But there's some rules that you only need to do that a couple of weeks a couple of days a week and if you'll need to do a couple of days a week while then we don't need as much office space for you so the rest of the

Salesforce San Francisco
Most Salesforce Employees to Work Remotely at Least Part Time

First Light

00:10 sec | 1 year ago

Most Salesforce Employees to Work Remotely at Least Part Time

"Maker Salesforce says it'll at most of its 50,000 employees in the Bay Area work remotely, even after the pandemic for at least part of the week says it made the decision based on employee feedback.

Salesforce Bay Area
Molecular Therapeutics Hopes to Reshape Gene Therapy

Breaking Biotech

05:15 min | 1 year ago

Molecular Therapeutics Hopes to Reshape Gene Therapy

"So the first rail on a touch on today is from arena pharmaceuticals. The ticker symbol is a u. p. h. And they're sitting in a market cap. Now veron two two point one billion dollars and what we heard about a week ago is that they received fda approval for luke kindness for adult patients with active lupus nephritis and for those who haven't been following the company too long. They showed really really powerful phase three data. The stock shot up really well and then it's been kind of slowly selling off into you know around the thirteen fourteen dollar area and what we heard with this. Fda approval is the stock shot up to around twenty bucks and since then it's trading at around sixteen dollars now. I took a position around thirteen bucks and then sold most of it at around eighteen. And now i'm just sitting at around ten shares in anticipation of the future. And so we'll talk about that right now. But basically what the fda approval there are few details and one was that there was a black box warning but it was pretty much in line with cyclosporine. So it's not really anything to be concerned about. The other real benefit is that the patent protection is likely until the year twenty thirty seven so there were some concerns that the patent protection for arena in this drug was not gonna last that long and that could cut into the profits given the fact that they would lose exclusivity after a while so the other thing we heard is that arrhenius set the pricing and they said it at a price of three thousand nine hundred and fifty dollars for sixty capsules and then they estimate that the net revenue per patient per year is gonna sit at around sixty five thousand dollars so i did some quick math. Here to look at the prevalence of lupus and in general has around twenty to one hundred fifty cases per one hundred thousand people so in the united states that works out to around sixty six thousand two four hundred ninety thousand in the usa. And i know that's a pretty broad range but these are the These the publicly available stats. The corporate presentation of iranian says. That around forty percent of lupus patients have lupus nephritis so the actual problems in the kidneys that would benefit from this therapy so that brings us down to around twenty six thousand one hundred ninety eight thousand total addressable patients in the usa. So we have. Here's an estimated total potential revenue between one point seven billion to twelve point eight billion now again. That's a. It's a huge range. When there's an order of magnitude in there but at least there we get a sense of the kind of revenue. The company is going to be able to bring in sitting at around a two billion dollar market cap. It's definitely on the lower end. Even though this is the total addressable market and we know that arena isn't gonna be able to penetrate the whole thing. But i think the reason why the stock is of depressed is because of the bear narrative in regards to launch concerns so often with these smaller companies. Because they don't have an established salesforce they don't have necessarily those established relationships with either. Kol's or doctors space. It's difficult for companies that are small to really ramp up and deliver when it comes to the sales numbers so the bare narrative is saying that well they're going to really struggle with the launch therefore the company should only be expected to do the lower end of their expectation. Now on the both side. They're saying that well arena could be an emanate contender. And there's reasons to suggest that given that the risk is so low with this drug now. The data looks good and it's already fda approved so they could be being looked at by larger pharmaceutical companies. Who already have those established sales and marketing pipelines to just include this into their portfolio products. And start selling it so. I'm not sure what's going to happen. I'm going to relatively small position. I don't know how much i feel like diving in here. Given the the launch is going to be complicated. But i could miss out on a a merger acquisition deal. That could come as well. So that's really i think. Obviously it's very positive for the company and very positive for patients that are suffering with lupus nephritis but for me. I'm happy with my small position and just seeing what happens with the start with that. Let's move onto rhythm pharmaceuticals ticker symbol are ytm and they're sitting at a market cap of around one point three billion dollars and what they announced. It was positive data from semolina tied in additional emcee for our pathway deficient related. obesity 's so semolina tied was recently approved for hamas egas recessive mutant obese conditions related to pompey pcs k. One and leptin receptor so what that means. Is that patients that for this need to have a knockout in or a mutation in both copies of the gene whether it's policy pcs k. One or leptin receptor. Now what we weren't sure of is whether or not similan tide had an effect in hetero zayas patients and what this is is patients that have one functional copy of this gene so if their drugs sent. Milan could have an effect. In hetero zygote significantly expand the patient population that would qualify for treatment with this drug and with an expanded patient population. Obviously the revenues could be substantially higher than what we expect if it was only the home. Zygote

Lupus Nephritis Arena Pharmaceuticals FDA Veron United States Lupus KOL Hamas Obesity Milan
Microsoft, Salesforce and Oracle back plan to develop a digital Covid vaccination passport

Wall Street Breakfast

01:13 min | 2 years ago

Microsoft, Salesforce and Oracle back plan to develop a digital Covid vaccination passport

"Tech and healthcare coalition that includes members like microsoft oracle salesforce and us nonprofit mayoclinic are working together to create a covid nineteen vaccination passport the vaccination credential initiative or vci would allow businesses airlines in countries to check if people have received a coronavirus vaccine to demonstrate their health status to safely return to travel work school and life while protecting their data privacy. How would it work. Vci's vision is to empower individuals to obtain an encrypted digital copy of their immunization credentials to store in a digital wallet over their choice. Those without smartphones could receive paper printed with qr codes containing w3c verifiable credentials. Some hurdles privacy and ethical concerns surround whether a person who can prove. They are sedated. Should have more freedoms than someone who is not. Another obstacle is getting health centers to participate even if they would want to need resources to incorporate these credentials to digital standard people in the us currently given paper cards when they get their covid. Nineteen vaccinations while patient. Information is logged in their state. Immunization

Tech And Healthcare Coalition Mayoclinic VCI Salesforce Oracle Microsoft United States
An open doorway, a conversation with a friend

Meditative Story

05:05 min | 2 years ago

An open doorway, a conversation with a friend

"Hello it's ron today. We don't have a regular meditative story instead. I've written a special meditation based on stories from my own life. It's just something. I want to share before we start. I'm sending appreciation to salesforce for their sponsorship of meditative story while you may know them for their role in bringing companies and customers together. Salesforce office works to improve the state of the world by sharing the stories of leaders who are making positive changes. They believed in meditative story before we had first listener. Okay let's get going. So i'm thinking a lot about transitions. The temperature dropping seasons shift winter starting to bite one year clicking into the next closer to home the city where i live moving from one level of restriction to another class. He's still my son no longer just a child but a school child. He's just finished his term in school. Having transition seamlessly into the routine of monday to friday life he's loving the lining and it's a daily delighted to see him soaking tolan but part of me dismissed the naivety of by excitement when i dropped him off in the morning. It's the right kind of infectious. Had already ruffled and blue school blazer. Size too big for him. His little body alive and upright is smile ready his head loose on the top of his spine looking for the best friend to run up to watch out. We're going to make some mischief daddy. So let's start a meditation time together by embedding on's little big energy back upright bring alertness and vivacity the head sitting soft hosting a smile. Soft open but alive and ready for connection I've made a thing of transitions in my day. Especially the big ones. If you arrive home from work in our cafo you can pick all the stresses and drama foam your workplace into the first conversation you have with your partner or your first interaction her. At least i can act of walking through the doors reminder to reset to give my family the gift professionals like i suspect many of you this year. Many the thresholds which allow these transitions to happen have collapsed. Going from work to home is now just a spin of the home of his check space. We work workout. Eat out for much of the year has all been the same though. Natural transitions of the commute. The school run the front door. I guess much. Those transitions thresholds. There's limited amounts. I need them. My winds of change spaces starting again spaces where i find dressed and without the crash. Avoid being on where. I find my best ideas. So i've taken to building them engineering thresholds halls walking out of the house at the end of the workday. So i can enter it again as a family space a little rituals invisible to the naked eye the holding of a cereal bowl into hans votive along glass of water. And you start each to away in my house portal. So let's pay attention to the small transitions. The ones whose potential is always hair sometimes overlooked the place where the in breath and the out breath meet. Yes it's subtle but there is a spot a moment a no thing Breathing switches directions. In fact there are two. Let's see if you can find one the one at the end of the in breath and before the out breath is easiest to see if you can put your attention here at the turning point of the breath after the knbr fans and before the ad breath begins

Salesforce Tolan
Challenging Microsoft, Salesforce to Purchase Slack for $27 Billion

Business Wars Daily

04:10 min | 2 years ago

Challenging Microsoft, Salesforce to Purchase Slack for $27 Billion

"To be a leader of a company that brings virtual teams together since the pandemic emerged. Software companies. selling. Collaboration tools have found themselves in the corporate. Sweet spot the pandemic is made formerly useful tools utterly essential without videoconferencing document sharing the light corporate productivity would ground to a halt when we all began working from home now that more and more big companies are telling employees. They can work from home forever. It appears that teamwork may never go back to the way it was before remote teams. Could well be the new normal. A world view that both software vendors and investors are banking on. That's one obvious reason behind. Last week's blockbuster deal salesforce the two hundred. Twenty billion dollar sales and marketing. Software behemoth is acquiring work chat company slack the purchase price more than twenty-seven balloon dollars. That's with a b. Ceo's of both companies spared no hyperbole in describing the potential pairing salesforce eeo mark. Benny off described it as a match made in heaven slack. Founder and ceo stewart butterfield. Said he believes. This is the most strategic combination in the history of software with the purchase salesforce could expand beyond the realm of sales and marketing and into all corners of big companies according to observers like box ceo aaron levie and slack could expand its user base something. It's apparently been struggling to do. Despite remote workers needs for better communication tools slack has one of the best brand names in the business who in the corporate world hasn't been slacked at one point or another surprisingly though the brand may be bigger than the business itself last october. The company said it had twelve million active daily users but it has an updated those numbers sense slacks sales jumped almost fifty percent in the second quarter of the year but watching as the corporate world began laying off workers butterfield warned investors that sales growth was likely to cool down. It felt a forty percent of the third quarter the new york times reported. That's all in contrast to what's happening at slacks and sale forces biggest rival. That would be microsoft. Microsoft teams competes directly with slack. Some say microsoft copied slack when it debuted teams in late. Twenty sixteen but microsoft has a built in advantage it bundles teams for free with its office suite. Microsoft three sixty five that strategy was rocket fuel for teams taking it from zero to one hundred fifteen million users in four years. According to urge reporter. Casey newton that bundling is such an obstacle for slack that the smaller company filed a complaint against microsoft with the european commission in july according to the new york times quoted in the times edward jones analysts local perk observed that the salesforce deal is an admission that slack can no longer compete against the eight hundred pound gorilla that microsoft. This is more or less saying we need more firepower. Logan told the times under butterfield's leadership slack at previously spurned other suitors including google amazon and yes microsoft itself. Sales forces pending purchase of slack is the biggest in its twenty one year history. What it represents is nothing less than the potential reordering of the silicon valley universe with this move mark. Benef- is going after enterprise sales up against microsoft directly. That's a bold move and an interesting one given that. Benny off tried unsuccessfully to sell salesforce to microsoft five years ago. What happens next should be interesting for everyone involved especially employees simply trying to be productive in stressful remote interrupt driven circumstances as the pandemic rearranges. Our work lives. It's also rearranging challenges and opportunities for makers of collaboration software. This won't be the last matchup. We'll see for companies that help us get work done together. As common collaboration software appears to be only about ten percent of us. Use it today. Box seo erin. levy says there's a huge untapped market out and so there are likely to be many many more deals like this on the horizon

Microsoft Salesforce Stewart Butterfield Aaron Levie Butterfield Benny Casey Newton Blockbuster New York Times The Times Edward Jones BOX European Commission Logan