35 Burst results for "SEO"
The Breakdown
Privacy Is a Human Right – and the 118th Congress Must Defend It
"All right, next up we turn to this piece from fight for the future's Leah and SEO hey, called privacy is a human right, and the 118th Congress must defend it. As the 118th U.S. Congress begins, the stakes surrounding our privacy rights have never been higher. For decades, lawmakers have utterly failed to defend everyday people. Much less those who are the most vulnerable online, from dangerous encroachments into our digital privacy. Just last week, the American civil liberties union revealed a massive surveillance drag net of people who use services like Western Union to send remittances. Now both sides of the aisle begin 2023 having painted a target on the backs of privacy preserving software projects and those who build them. This attitude poses a real danger not only in the U.S., but for people across the globe. It's time for software projects that value privacy to get organized. This is why our organization fight for the future has released a letter signed by 40 plus open-source decentralized and or privacy preserving projects that asks lawmakers to protect a pro privacy future. Signatories on this letter include Tor, the blockchain association, nim, protocol labs, proton, zcash, to denote, and mysterium. We have four simple asks. Constitutional human rights protections both on and offline. The first asked to Congress is straightforward. Do more to protect our constitutional human right to privacy. The right to privacy has always been a foundational principle of the U.S.. There are express or implied rights to privacy in the first, third, fourth, 5th, 9th and 14th amendments to the U.S. Constitution. Even the legal victory that established the constitutionally protected right to code was about encryption, meaning it was about privacy. Unfortunately, that decision did not settle the law. Threats to the right to code in the right to privacy are inextricably entwined, especially as more of our lives move into digital spaces where our rights are ignored and invasive surveillance as the default. To seriously and vigorously defend these rights, many in Congress would need to shift their thinking on the simple act of writing code. To recognize that this freedom is core to the technologies that empower democracy and must be defended. That also means a representatives must analyze the potential impacts of new laws and regulatory action on First Amendment protections when drafting new legislation.
ACN Newswire
Continuum and Plato Announce Strategic Partnership for Web3 Powered Data Intelligence Content Syndication
"8 a.m. Friday January 6th, 2023. Continuum and Plato announced strategic partnership for web three powered data intelligence, content syndication. New York, January 6th, 2023 ACN newswire continuum, a web three community think tank. Today announced a strategic partnership with Plato data intelligence and white based data platform focused on the curation of data intelligence on today's most innovative technology verticals. Through the partnership, continue across partner brands will immediately benefit from the increased global reach Plato delivers. The partnership is focused at extending the both companies active web three communities via increased brand awareness, engagement, and vertical data intelligence using Plato apos content distribution and syndication at work dot quote our goal is to help early stage companies in the web three space create cost effective way to generate brand awareness, social proof and SEO across a company plus marketing and outreach objectives stated Christina brujon continue upon CEO and founder. Core Plato apos content distribution and syndication platform enables us immediate global reach across a deep mix of publications and media outlets while their data platform drives the latest in web three connectivity and data intelligence. Everyone in the web three space should be using it as it drives knowledge across our ever changing landscape data web three brands are unique, solving different problems of archaic web two infrastructure, but they all are faced with the same problems. Regulations, commercial adoption press, marketing, development, capital raising, cybersecurity audits, compliance, and licenses that makes the sector very difficult to navigate. We immerse ourselves deep into a brand deposit objectives which serves as a testament to the way we deliver results Christina added that quote we are excited to work with continuum and see a perfect fit for our platform across continuum of us growing community by delivering unprecedented engagement opportunities for their growing community Brian feinberg, Plato apos founder and CEO current continuum web three brand partners till us, good block, rift three L, legion, Devo protocol, the Bates group. Magnard sizzle, Medicaid, Gerard, breathed convention, NFT today magazine, future point partners, aphid AI, D G ramp, and merch, coin agenda, transform group, bid angels, Ceylon, blockchain center, Plato blockchain, silo cloud, novum insights, proof house, NFT yearbook, Corey connects, digital niche agency, and nifty chicks, bad crypto, the artist foundation, on the blockchain, metazoa, JS tax corp, meta racer X, deed entertainment, lion's share media, this famous, reactive, coin squad, digital one IRA, co intelligence fund, BC employ, local buzz, about continuum continuum that market continual market is a web three focused advisory and community driving commercial adoption through effective strategy, communications, and networking. The company has an extensive roster of partners its delivers through a community focused approach towards brand support, marketing, and collective resources. About Plato Plato, Plato blockchain dot com, amplify PR dot com Plato is an open intelligence repository and platform that curates the latest in data intelligence across today apos most innovative market verticals. The platform is designed to provide an ultra safe and secure environment to consume sector specific real-time data intelligence while delivering fully secured web three connectivity across 27 market verticals and 27 languages. Amplify, Plato apos in-house syndication network currently syndicates content and press release the apostle electronically to over 1900 publisher websites for deep and authentic connectivity. Media contacts Christina brujon CEO amp founder Christina condom market Plato data intelligence Brian feinberg CEO founders ever Plato data that I owe copyright 2023 ACN newswire. All rights reserved. WWW dot ACN newswire dot com.
Voices of Search by Searchmetrics
How To Create Your Own ROI-Driven B2B Content Strategy
"Live in a more distributed world because everybody was forced into their house. It's a more digital age to talk to me about how that is impact. The creation of content and how people are staffing out their content production teams definitely so personally for autho didn't affect us a whole lot and that's because one of the drums banging for a while that i think like the rest of the world has kind of had to light. Come up wake up to a hard way is that i think more marketers sent a focus on like creativity and ingenuity and those things are good because it comes more natural to those types of people. But i think that they need to be more process oriented. And i think about operations kinda hat or the operations might set something that's often lacking and so what i mean by. That is the way we think of content seo and all. This stop is a huge factory. Right where you have. It's like a manufacturing process where you have specialized roles and you have an seo person or a strategy person working with a writer who's also working with an editor who's also working with an account manager designer. And he's i since collaborating a synchronous -ly across time zones and everything else and until you have that infrastructure built outs you're gonna struggle hitting both quality and scale meeting. Most people like for example companies can find one good writer but they can't find like hundred writers or they can't they do ten articles. A month of began do one hundred articles a month and so usually one of those things breakdown when you try to hit longer. Bigger scale usually quality starts to drop. And that's usually an indication of you don't have the processes and figured out you have the team and infrastructure figured out
Voices of Search by Searchmetrics
Building Your B2B Content Team in 2021 With Wordable CEO Brad Smith
"When you're thinking about doing something like a migration when you're building a new website when you're just looking at your beginning of the year plan how do you think about be to be content strategy something we're thinking about a lot for the mar tech podcast but making sure that you're being roi driven. What's your advice orcher. Yeah it's really challenging and it's also a good segue actually because monday dot coms one of our clients enter code list so we've done a lot of content for them. It's really hard for me to be because you can't just it's a longer sale cycle number one number two. There's there's less of a direct conversion event so for example or like a software company you could write about topic xyz and someone's gonna read that and then someone's going to opt in or do a trial or something else right after that. Because it's a very narrow like very low hurdle or lombardo jump over for bbc. It's usually tupper because there's more people involved in sale usually more complex sale and so we do really think of it as a couple of things classic marketing funnel so top middle bottom where we doing content of why for example stuff like case study content stuff like customer interviews while that stuff's going to be really good for like middle ish of the funnel bottom of the funnel could also include like comparison. So we might do monday. Dot com versus asana or monday dot com versus click. Up would be another example of that to be able to show not just from trite example of like. Oh well this tools better because because we say it is but really talking to educate consumers who are going to do that research and do wanna see more like a side by side comparison and understand. Who's better in. Why for their circumstance. So i think it's it's a little more challenging for me to be because again. There's it's usually like a layered multi step approach. I think that you know when. I put my digital marketing hat on not just my seo content marketing hat on a couple of things that you said stick out which is long sales cycle. And you never really know where someone is in that sale cycle whether you're building awareness whether they're inconsideration but what really matters when they get to the bottom of your funnel when they are actually in market. Do they have awareness. Would they consider your product
SEO 101
"seo" Discussed on SEO 101
"With them and in short it showed that there was definitely a drop in. What would you. You would call a a chances for someone to click. Here i would say differently i obviously. There's not statistically definitely but here's some examples so here's a very good Probably very well researched title eleven reasons for belly button. Pain medical news today Right there you look at it. You say that it's got eleven It immediately mentions the issue bellybutton pain and then it says medical news today which show some authority. Well that has been changed by google to common causes a belly button pain medical news today so takes out the eleven reasons which is something. I've i think everyone's tested and and as seen that you know less always work really well for click series so all of a sudden. That's gone yes. Sure there's maybe an inherent inherent Gonna soon there's a link some sort of list there but just the same. It's not so good the next one also was adjusted in a poor way. I think the this is the seo version pain around bellybutton ten belly button. Pain causes more Someone's typing in pain around my belly button this is where they're going to show up in a ranking and it's going to be pretty compelling to click on that who goes changes it. Google changes to what causes stomach pain around the belly. Button boy health so they've even added the body business name at the end which frankly doesn't say much for authority boy. I don't know why bully would be used to name anyway. Definitely less Click definitely less likely to be a. You're in my in my opinion There's some others as well but We've had enough about bellybutton. I started to hurt. I ever heard in my life. But today so i guess it comes down to this is is it affecting you And there are a few tool someone that created a follow up article that's told it's on search engine land. It's written by george nillion and says four tools to check for title changes in the search engine result pages so syrups and they talk about a trump's ranked ranger and some rush But mainly rank ranger in a trust of the ones they suggest using and they they walk you through how to look at it before and after so i do suggest looking at. I'm not going to get into explaining it because it's more visual than anything. It'd be very stupid. To trend of walkie scher but Do check it out for tools to check for title changes in the cerps. Just check out a search engine land. And i'm sure you'll get all the information you need to find out whether or not you're being poached by google and keep an eye on this we certainly will and we'll keep you updated on the show. I don't know how this is going to shake out. No one really likes to see google mess. With their visibility there click through rates. I should say this isn't affecting search rankings like in terms of your actual visibility. That's why i want to make sure i mentioned that it's just you know you're you may have the same ranking but you may not be as attractive as click through was before there you go It's a bit of a shorter show today But i hope you found that helpful. If you have any questions you'd like to share with us. Please feel free to post them on. Our facebook group easily found by searching. Seo one podcast on facebook. We're starting to get a little more active in their Scott's posting some interesting news. I'm gonna try to do the same and You know just try to get some discussion going so please do jumping there. We'd love to see you and.
Voices of Search by Searchmetrics
Technical SEO Skills You Actually Need With Ahrefs Product Advisor Patrick Stox
"And talk about you know a little bit of the more complex topics. Seo some of the technical stuff talked a lot about core web vitals this year. There's a lot that's changing with how to make sure your site is performance an up to google standards. There is a little discrepancy about what actually matters when it comes to technical. Seo talked to me what you think are the technical seo skills that you actually need Man that is a little bit of a loaded question. I'm less hardcore than than a lot of seo's on this. I think you need whatever's goes. You need to work on the systems that you're working on. I'm a big proponent of like learn as you go. And i'm not gonna tell someone like i wanna learn techno gaza what you gotta go learn python javascript. Imbaba because you don't like if you're not working on that stuff if it's not interesting to you you don't wanna learn it. You really don't have to so. I think that there's a debate here of you know what's the prerequisite to go be a tactical. Seo de need to have engineering skills. Do you need to have the ability to understand and manipulate data. You know when you're prioritizing the two of them the analysis part as opposed to sort of the technical know-how which one do you think is more important for us ios analysis in general good analysts. Pretty much always make good. Seo's the matter their role in seo. Someone can look at the data. Look at the issues than just figure out. You know what is going on so when you're thinking about what makes a great analyst in seo. What are some of the skills required there when generally what do you think is the right tool. Set that they should be using. I don't think there's a right answer to that. You know people have different experiences. They've seen different things. They use different tools. I've seen people do amazing things in excel. I've seen people do amazing things in python is. It's all about trying to figure out an easier way to get to the the right data. That's gonna answer the questions. Basically so when you think about the skill set not necessarily the tool kit whether you're using python or do the analysis whether using excel business intelligence tools in what's the mindset in the skill. Set that great. Seo analyst has curiosity is going to be number one. I think they just want to a lot of the best technical. Seo's i know they're just pretty much infinitely curious they're like why does this work this way what's going on. Why is it this working And then they go look good basically all the data all the different systems and just trying to come up with an answer to explain it. What i'm hearing
The Tropical MBA Podcast
Different Methods for Structuring Teams in an Agency
"I think dan if i was agency today i would hire a bunch of specialized people. I don't think i'd hire jack-of-all-trades you know. One of the common positions that people come to us and asked us to help them hire is an operations manager because it's kind of last holdout. Most founders are like the operations manager. They are the person that holds it all together. They're kind of the hub in the middle of this wheel and then they have all these spokes so the most sincerely hey. I'm kind kinda pulling the team together. Like i have all these contractors. But like i really need to go out and do something. Higher value generally as business development or sales so. I need somebody to come in here and do this operations role. One of the things. I think is interesting. Is this concept that was brought up in the forum and spin written a lot about on the web is are you going to have a hierarchical structure or a pod structure and of course there's like overlap between what the two things are but typically a hierarchical structure would have that founder. Ceo and then the operations manager. And then say you'd have an seo group with like the top seo person and then you know seo assistant number one number two and there'd be these sort of this hierarchical management of all the seo in the company goes through this like seo lead and then there's this alternative concept of pods where you have like an seo person designer. A sales lead all in one pod and then that pod manages a certain number of clients and at least for us as like bootstrapping a relatively new service business. We've only been sewing recruiting services for twelve months. The pod concept really resonated with us both from strategy perspective. You look at what you're able to charge for your service and then you say okay. Well you know ballpark. I'm trying to get my labor cost to less than thirty percent of what i'm delivering the service for so that you know. Have a margin leftover after all your expenses of executing the service and so then you figure out like what that fraction analyzed pod is going to be and you try to get your costs there and this is the way you can sort of brainstorm new businesses. So i think it's kind of interesting if you look at like a traditional agency you'd say like a recruiting agency say all right. Well i sold this to a client. Now i'm going to have a recruiter. Do all the work and like day cost this and so your rates are going to be a lot higher than if you had this cross functional pod that can essentially split up the work and do it for multiple different clients.
SEO 101
"seo" Discussed on SEO 101
"Search option. It's still well. I guess if you're trying to do an advanced search of the content on your website to paid enough That would be a good use for it but definitely not even. John says not used for diagnostic purposes. But there are some diagnostic uses for it as it is but You really just have to know that. It's highly limited and you're not gonna get a comprehensive response out of google on that search then it's too bad because it was. It was a really kind of funding effective method during competitor analysis. What we did that a lot. Oh issues it all the time. All the time. And i have a great indicator just how well indexed. A website was too bad well next year. Another mueller file is google. It's normal for twenty percent of a site not to be indexed so this was a really good actually Response i'll try to unpack this a little bit freer in this case. A person was saying that twenty percent of his pages are not getting index. Says are discovered but not crawled. Does this have anything to do with the fact that it's not crawl because of potential overload of my server or does it have to do with the quality of the page in john's response. It's probably a little of both so usually if we're talking about a smaller safe and it's mostly not case that we're limited by the crawling capacity. Which is the crawl budget side of things you're talking about. A site has millions of ages. Then that's something where i would consider looking at the budget side of things but smaller sites probably less as usual. It's yeah it depends. But i i think the real meat of this comes in and later on. He says he continued. his answer. Says big regards the quality when it comes to understanding the quality of the website. That is something that we can take into account quite strongly with regards to crawling indexing the rest of the website so if you have five pages that are not indexed at the moment. It's not that those five pages are the ones we would consider low quality. It's more that overall. We consider this website may be a little bit lower quality and therefore we won't go often index everything on the site. He suggest taking a step back and try to reconsider the overall quality of the website and not focus so much on technical issues for those pages. This comes up so often that i just felt we needed to cover again You know if your site isn't getting indexed. you're not getting the visibility and deserve google search console and really a china light on this. If that's the case then it's quality most the time it's quality or just the fact that you're not known and typically it's because you don't have great polity or you haven't done a good job of a least showing someone that you have it You know he need to get out there. Just having the websites. The old moniker can't build it. They will come. it doesn't work that way. you've got to have something and make sure it's worthwhile and earns the right to rank as departed dana likud who always set You earn the right to rank it's important and It's not easily done in many cases so make sure that content is outstanding. Okay wow one was a lot. We we usually have some questions. But it's been a little quiet on the facebook forum. Please do shopping. Jump in there asking questions. it's free you don't get free consultations often and we we'd love to provide it for the show and and help everyone out while we have myself. Ross done ceo of step forth web marketing and my company senior seo. scott act. Thank you for joining us today. Remember we have shown nuts newsletter. You can sign up for seo. One radio dot com where you don't miss a single lincoln reconvert you can refresh your memory pass show at any time. We are a little bit behind on that. So i i do apologize for those waiting for the next episode. We're switching around a little bit of staff and Just training them up on on doing that so anyway. Have.
SEO 101
"seo" Discussed on SEO 101
"Google apps but it did come down to a fairly significant conclusion. He says quote core updates can involve image results or any type of content because they involve our core ranking systems that themselves involve all types of content. That's why a page about the mentions content so often on quote so yes makes sense. Core means everything Of course at one point Danny had said to bury that. No it doesn't affect local of which brought up another issue. 'cause berry course called him on that and danny saw coming he and he stated that you know it depends local can be impacted by them. Update because like you said. It's everything i can gathering then that it not only does but perhaps local has less of an impact is impacted less by the way he answered. I would've thought everything is everything anyway. The nuances of seo. Glad you can be all happy that you're leaving it to us in most cases us. Seo's it is a little frustrating. At times i just love it depends. It's like the seo version of a drinking game every time someone says it depends you take a shot you go to any conference. You read any article you talked to any client. It's it depends. It's true like it's no other way to say it. It's so true but it is. Yeah yeah all right. So mueller files here. Google website downtime shouldn't impact search rankings. Way on this one yeah. It shouldn't so website owner posted to read it recently. And that's what. I'm seeing red at around a lot more. I feel like they've seen a big spike. Maybe due to cove it. I don't know but they were always big but seems bigger now. Anyways website owner posted to read it asking if loss rankings could be recovered after almost five days of downtime. They noted a technical issue took the website offline resulting in a loss of ten thousand visitors day out. So jon advised that the downtime should not create a permanent ranking drop. Noting sure that that should pop in a week or two if it takes longer than that. The drop wouldn't be from the downtime He went onto elaborate that this is essentially just a technical issue. It's not something that our algorithms would see as a quality problem. A site breaking temporarily is not assigned that the website is bad and doesn't deserve to be shown if the if the url returns in http header status of five x x so that's like server errors and that sort of thing or the site is unreachable will try over the next few days a nothing will happen. No ranking drops indexing. Until i wrote here a few days of past so if the you're a returns. Atp four x x so that would be a four or four not found error then they will start dropping those euros from their index. So this is good to know because you know often that happens to our clients all of us. Your website crashes for maybe a day or two due to a hosting issue or maybe you've been hacked and it's all wiped out or something So if that does happen as long as you get it back up and running in a reasonable amount of time you will not see any rankings issues as a result of that and if you do they'll be very short lived within a few days and rightfully so if you're sites serving a five hundred error or not found founder. It shouldn't be results. You're going to google doesn't want to send people to a site that's not working What this also tells me is that if your site is down and you know it's going to be down for any length of time make sure it serving a five x and not a four x for not found because they're not found is more likely to have a quicker negative effect and search results because like John had said they'll start dropping those morales. And yes you'll most likely get it back and long-term everything should be fine. But if it serving a five x x your downtime and loss rankings will be reduced so make sure you're serving the appropriate errors when things go bad hover however you managed to do that. Yeah question entirely. Yeah i i think that it is a bit of encouragement you know. When sites are being transitioned or updates are being made to websites. We often seen the go down on. Live not the ones we working on because when we do those changes we do it on a and a sandbox in a place where we can test them before they're going live but we're not always the one making the changes and we end up Dealing with clients who've use an outside developer and they weren't quite as careful It's good to know that if there is a drank ranking drop or or whatever that it's not gonna be a long-term Obviously that doesn't make up for the fact that you know potential clients customers have may have gone to the website and see nothing or seen something broken which is certainly not an indicator of of quality reliability etc. And that's not going to be good for business but At least part of it is a little better than might be all right so we were jumping right into some thoughts that i agree with scott share before we end the show. Yes so this kind of goes if you are a website owner and you hire seo to do work for you. I like you to keep this in mind because it can really impact the effectiveness of your campaign so as an example we have one client. Who's great guy does really well. We've been quite successful with him but early on. We kind of had some issues where he would make changes to the website without letting anybody know and the rankings would drop or have negative effects and then we're left scrambling and he's like why did my ranking for such and such a term drop and like i don't know like there's no reason for it to have dropped and so then we start digging only to find that he's made some critical changes to things That should have been made at all or should have been made in a different manner. And the reason i bring it up as you know. He made some changes the other. he's he wants to make some changes and he contact me A couple of days ago and ran a pass me first. Which is exactly what you should be doing. So i wanted to bring that up and say if you're running. Seo campaign and you're planning any changes for your website and it could be as simple as changing a paragraph of text on a core page or something more significant like a url structure change or a major content. Changes are designed changes At the very least at the very least tell your seo that you've done it but preferably run them pasture seo. I and be like. I wanna make these changes. What do you think. And get their opinion because as an seo. There's nothing worse than you know. Maybe start off and you're just checking rankings or traffic for client and you see things of crashed and then you're trying to troubleshoot y only to find is actually in the client who made a critical error without running a pass unit totally could have been avoided and it happens far often than i'd like to admit Not that it's any fault of ours. But i care about my clients. I'm sure most seo's do and it hurts when you see these big issues pop up especially when they're fully avoidable so yeah and we've done a lot of work to get the clients where they are and they have to and it's we don't wanna see anything like this completely sabotage our work and there's We one of our is still is our longest running client or no longer with us because in an awesome twist of events. They outgrew us. They got so big But i started with them from the beginning When they were only a few years old and a small business and we were in twenty one years. We did their marketing and Over that time no matter how many times we told them they would just launch websites without telling us we writing everything and we scramble because they were a very important client and again no matter what we said they would do it. Tragically frustrating thankfully. We were able to rescue them every time. But it's not something you ever want to put on top of your seo and you don't wanna risk yourself. I know the exact light you're talking about. Yeah and i think during my time with step forth which has been a longtime now Oh man i think. They launched probably a half dozen redesigns over the years as a surprise bikes and they weren't small redesigned like it was full on the architecture of the website. All the you are els. Content was like a full blown massive redesign and redevelopment with no word that it was coming down the pipe until it was done. And oh man and all the and you have all these four four errors and and the rankings would crash short-term because luckily even back then you know. They always had huge authority because we have done a good job with them. And what have you not to toot our own horn but we had and we were always able to get them back but oh man that was always you know you come back from vacation. Where am i ranking. Strap crapped out. I don't know let's at your site. Oh well that's why. The spend i know totally shifted even used to sell these things where i don't look at times. Yes yes i knew you feel feel the pain you know. That's the worst. It is usually on a friday right before your weekend. Oh it is okay. I'm going to go for the weekend. I got a big party tonight. Oh wait what okay. How big angry. Look if you call the panic mode oh great just listened to your seo share communicate your you guys. We're we're a team. The seo in the client is a team and If they act like a team the whole campaigns would be way more successful. Yeah it's not all sweet-smelling roses being an seo. No sometimes sometimes yes. Yes indeed. Well on behalf of myself ross done. Ceo of step forth web marketing and my company senior seo. scott vanak. Thank you for joining us today. If you have any questions you'd like to share with us. Please feel free to post them on. Our facebook group easily found by searching. Seo one podcast.
SEO 101
"seo" Discussed on SEO 101
"Get these are more micro fixes. Yeah i'd agree but the one nice thing about updates like so many updates Primarily the core updates if you get burned you you really don't have recourse to fix it. I mean you do but it's a it's a fight right whereas in this case if you do get hit by this it's a pretty safe bet that you lost links that we're counting that were no good and other gone so you know the the fix is probably get new good links smoke. Probably i mean. I'm taking a guess here but i think it's a pretty accurate guests that that's going to be fifty get burned by this one off all right top stories. Images aren't showing google search. Yeah so yeah so wednesday morning. There was a wednesday. The eighteenth there was a bug in search results for the top stories results. Sometimes pop up so if you do a random search in this case. One example is kobe. Booster shot was one And you see you know. A handful of top news. Stories appeared at the top and the image thumbnails associated with those are blurry. They're just not working and I wasn't even going to mention this. Because i figured by the time we got around to recording it would be fixed and it still not fixed able to reproduce it so If you happen to see that and maybe you're one of the websites that is showing the news result and you're seeing your images as being blurry and start to panic like what's going on with my sight rest assured it is not your website or your problem will fix it and hopefully it doesn't result in a reduced rate in the meantime but Just another google bug floating around. Yeah but news. Sites are not too pleased for them. Oh it can't be good for the clicker. I bet We don't have any big news clients. But i'm sure john is seeing this. If you've got a high traffic site that relies on appearing those top stories. I bet it's having a big impact on click to rates. I would be surprised if it wasn't all right Let's take a quick break and we come back. We're going to talk about an indexing bug. That is a way to report indexing bucks at the a one one. We'll be back right after recess whole. Here's the truth you need to know about podcasting. The biggest problem you face right now is future. Podcast is the mid that takes an enormous amount of time or effort to produce a high quality professional podcasts. Luckily for you. There's a solution to your problem if you're online market really needs to grow an audience of buyers but can't do all the heavy lifting loan. Then here's the solution. You're looking for introducing the diy podcasting system. Here's what you get thirty minutes of one on one training a weekly podcast for you or your company distribution to almost every podcast portal an incredible player for your website and e book called how to podcast created for w m r dot. Fm shelves and much much. More of all you'll start seeing results of the diy podcast system within a couple of weeks here. Just one podcast away from growing brand awareness and engagement in your business log onto podcast dot w. m. or dot fm and sign up for a deeply discounted rate. Today that's podcasts. Dot w. m. r. dot. Fm do you look at the task of ranking your site at the top of the search engines like you would climbing the top of mount everest. It doesn't have to be top. Seo's dot com knows how hard that climb can be and they can make top ranking reality. Top does send you to only the right search vendors agencies. They know will work for you since two thousand two top. Seo's dot com has reviewed and research the best search engine marketing agencies and solutions providers. Don't list the cost of falling off the proverbial pink of search rankings lead top. Seo's give you peace of mind top. Seo's dot com the independent authority on search vendors. Okay class take your seats and no talking. Recess is over and seo one oh one is back in session. Only webmaster. Radio dot fm. Welcome back to seo. Went wanna one on w. r. dot fm hosted by myself. Ross done ceo of step forth web marketing and my company's senior seo. Scott vanak so Google tool to report. Indexing bugs is now available in the us. The concept of this. Is i guess. Us being a were. We're still a nazi in canada elsewhere but at least available somewhere The concept here is if you notice a bug where something is not being index in your site and you. It's just inexplicable all the health files. Everything you've looked for just does not give you the insight you need. You can report the indexing issue now Through google search console This is intended as a reporting channel for suspected. Indexing bugs only though so They're going to walk you through some questions and stuff after you try to submit. I guess just trying to determine if there is any way they can eliminate the question before it ends up getting sent to google google's who will need to spend the time on it and if there is a a bug they do You know identify that you're correct. There is something to reach out and work with you to correct it They may not but hopefully they will attend to it and there are a number of them That have appeared in the last while there's Different communities and and forums are mentioning them so too many to count. I'm sure One monstrous machines. So i'm sure there's lots of issues out there. This is good. It's nice way for people to be able to report issues. Sorta thing is fantastic. I mean how. Often i mean. How often have you got a page that should be indexed and simply isn't and it's inexplicable you've got all the nab set up properly. You got a high quality. Content page links coming in and whatever and it just doesn't get index. I mean we don't see it super often but it certainly happens and this is great that if it's related to a bug which i'm sure more often while occasionally at least is there's a bit of an avenue to go down to get that fixed yeah and you potentially are actually getting connections with buglers. Which has anyone who's been in the market. Awhile knows that's not something you you scoff at most of the time they just you fall on deaf years now. What's next year. Yeah so we talked about this. While ago. it's been coming down the pipe for a few months. At least the structured data testing tool that google has is now officially dead at sort of they Announced a while ago. That google is getting rid of it in favor of the rich results. Tester if you've ever used the structure data testing tool you would have seen a pop up that said This is going away. You use the tool instead but the problem with that was the rich result. Tester does not do the same thing as the old validated. It so ultimately. What happened is the validation is now has been moved over to schema dot org so you can find it at validate or dot scheme dot org and the rich results test is live as well. So if you go to the old structure data testing tool there are two links pointing you to the validation pointing to the rich results tester so probably not a super critical deal for anybody because the valid air is available elsewhere. But you know just reminding update your links if you've got links to the validate or through your blog posts You know the quality will be higher if you have those points to the right place. Check your bookmarks anywhere that.
SEO 101
"seo" Discussed on SEO 101
"Welcome to seo one no one your introductory course on search engine optimization so turn on your computers open your mind grab your mouth and get ready to get back to the basics as he. Oh one oh one. On webmaster radio dot. Fm is now in session. Hello and welcome to seo. Wanna one on w. m. r. dot. Fm episode number four hundred thirteen. This is ross done. Ceo of step forth web marketing and my co host is my company senior seo..
Does This Happen to You
Three Signs You Shouldn't Buy Whatever Someone is Selling
"Three signs. You shouldn't buy whatever someone is selling number one when they have king of the puddle syndrome. I'm basically an omni channel marketing ninja. Lucas told us. Once i optimize your seo you'll increase your sales by a thousand percent. I'm the best at what i do. You mean the best within a two mile radius. My intern muttered under her breath. Sending me an i role the marketing ninjas self-confidence was sky high but his pitch read on how do your metric compared to competitors i ask him other digital marketers had shown us track records of two to three point conversion rate increases. But lucas was baffled. It seems he didn't consider that there were others like him out there. But with more data driven sales pitches he stammered. Yep but What i do can't be summed up in a single number. It's complex because i look at the whole picture that's a little vague lucas and we hard lucas. The marketing ninja our investment would probably have vaporized thankfully his pitch fit a pattern that made it quick and easy to rule out. Still people often get fooled by others. Self-confidence it's hard to be the only person in the room thinking. I'll be the judge of that and if you're not a subject matter expert it can be even harder to spot baloney but when you're about to be bamboozled. There are a few ways to tell that self confidence is just camouflage for a lack of substance one. They exhibit king of the puddle syndrome. The only way to be the best at something when you are in fact not the best is to shrink your reference circle until you are the best in the circle. That's how millions of people can claim to be the most sought. After life coaches health experts marketing gurus or ad agencies they could be sought after by millions of clients or merely sought after in their own neighborhood
SEO 101
"seo" Discussed on SEO 101
"It <Speech_Male> <Silence> <SpeakerChange> <Silence> might be realistic. <SpeakerChange> <Speech_Male> <Speech_Male> Well we'll certainly <Speech_Male> see. <Speech_Male> I <Speech_Male> bet there's gonna be some follow <Speech_Male> up to this. <Speech_Male> Have disagree <Speech_Male> <Silence> again. <Speech_Male> We <Speech_Male> know that <Speech_Male> people who had gotten <Speech_Male> hit badly by some <Speech_Male> of the recent core <Speech_Male> updates <Speech_Male> were in the <Silence> position of waiting <Speech_Male> <Speech_Male> a year <Speech_Male> until <Speech_Male> their sites. Were reevaluated <Speech_Male> it. Just <Speech_Male> yes they <Speech_Male> were still crawled. Yeah <Silence> sell the stuff. But <Speech_Male> google didn't <Speech_Male> make that kind of huge <Speech_Male> established <Speech_Male> change to <Speech_Male> visibility and <Speech_Male> rankings until they had <Silence> the next core update <Speech_Male> so <SpeakerChange> <Speech_Male> kind of puts this into some <Speech_Male> question. <Silence> <SpeakerChange> <Speech_Male> Anyways <Speech_Male> <Speech_Male> it's promising. <Speech_Male> It's hope that <Speech_Male> things have changed a little bit <Speech_Male> and and doing they're <Speech_Male> doing what they should be doing. <Speech_Male> Which is reevaluating <Speech_Male> more often <SpeakerChange> than just core <Silence> updates. <Speech_Male> <Speech_Male> Well <Speech_Male> with that said <Speech_Male> on behalf of myself <Speech_Male> ross done. Ceo <Speech_Male> of step forth web <Speech_Male> marketing my company's <Speech_Male> senior seo scott <Speech_Male> vanak. Thank <Speech_Male> you for joining us today. <Speech_Male> Remember we have shown <Speech_Male> newsletter you can <Speech_Male> sign up for seo <Speech_Male> one. Oh one radio <Speech_Male>
SEO 101
"seo" Discussed on SEO 101
"Seo scott vanak. And i guess we're going to be delivering the four one one on seo today. You know. It's funny you say that because we have this call before we start recording. I was going to mention. Oh we should say oh. You're here for the four one. One and i didn't even bring it up and you went there anyways so i went there anyway. Not quite as planned go. Well whatever you call. i'm not known for eloquence. So lots going on. Just run off our feet these days so business and learning and summer and it's it's it's a good life we're we're actually getting away from the office occasionally right i. It's been good You know like. I've been working from home for ages. It's not new due to kobe. But i gotta say like today on my lunch break. I went out and i did some gardening and i sat. And i just ticked off my face with blueberries for bunch like ten minutes or so and you know typical summer stuff. It's hard to be in a bad mood with good weather in the summer. It's it's been getting well. There is a lot to share today and the first one We'll start off their other news zer- they are always something that impacts the world of the internet and this case probably more than anything that's Latest update to wordpress. And this is a big one longtime incoming three hundred new features and fixes would say that's probably way overdue. There's that many now jumping into it. It is obviously pretty significant. Just how many things. That were changed. Some of the highlights. I love that's support for internet explorer. Eleven was dropped. A huge hole a security hall so that is no longer working. There are three or four people that are not going to be happy about that sect. I wish it was only three or four. Most government places are going to have a problem with that probably like. Have you ever gone to india. I dunno asked people about the computers. Your at any government location are ancient scary n who they've enhanced their blocks system for building a it's a it's funny never mentioned gutenberg here but as far as i know that's what it is We don't actually use them. We use divvy. But as far as i know the block based design systems called gutenberg and again it's not noted in this article by roger monty but It's pretty interesting one thing. I particularly loved of the list of things that changed. Is that When you go to a post you can actually with press of a button. Go to a bit of a template design section and alter that particular page instead of applying to all templates pretty. That's going to be a really cool feature for a lot of people. Yeah 'cause i always wished. I wish this pages laid out a little better for this particular article. I don't time to create another. You know there's no time but this is a pretty slick assuming it's easy to work with and somewhat flexible again not my area but if it's anything like divvy i'm sure it's going to be pretty amazing. Hopefully even better. What else is going on here. Pattern transformations tool a feature. That suggests block patterns. I've known you what that means. Social icon blocks query blocks. I guess is how they're laid out one thing that is needed duo tone filters if you ever take photos and use any of those apps on your phone to apply pan tone or black and white or old style all that kind of thing. Well it's not gonna be quite. I don't think as organizers that but you can't apply your own filters over images over videos to add a different style and create a bit of a or over the page. Oh lack of better words here but i feel for it which is a little different and unique There are much more complex things. Also one that stood out for me was the addition of support for web p. I saw is a new generation image format. It's weird you know. I don't know how many systems of said here you can use a web cheering dislike but nothing supported. so why would i. yeah so anyway. It is now supporting it. Web p has the potential to be quite revolutionary in terms of lowering the file size of images and making them easier to load. I don't again know all the details about that. But i'm sure there's a lot of material on their online about it and if there isn't if there is already i'm sure there'll be a plug into mass conversion of everything to web key on your wordpress site for you to click about not sure that'll exists soon if it doesn't already exists out there yeah yeah you're suppose so maybe the image optimization tools will have that built in one i actually. I know one of them does which one's the one we use all the time you look at it more often There are a few. I know there was we were using you. Www for a while there. there was Was cracking remember. The names. I don't do a lot on that end of things but certainly full time. I can't think of the name. So anyways i know there's one you can click a button and will switched into our web but obviously i hadn't done it because for good reason. Anyway there's heat is even touch barely scratches. The surface of how many things have been fixed but he has covered the main stuff in this article on search engine journal. So if you want to learn more you can go and go to the wordpress site and and scour the the update it's going to be pretty interesting I would wait a little bit. Yes they test but we've had issues before upgrading. It's pretty hard to downgrade. And who knows what kind of issues that's going to cause you're also gonna wanna make sure that the theme that you're using your site was designed with is going to support it. I man myriad of questions that could come up with are just numerous. I have no idea if this is going to have any impact on anything or it's gonna cost shift for all of them at sort of the way things work with where press updates sometimes seamless. It's such a gamble. We've definitely seen divvy sites completely break as a result of wordpress updates and then we see the opposite where divvy updates break because it's the wrong version of wordpress and I guess the the key here is back out before you update always always always had the ability to suppress a button again to restore everything back to the way it was. So you're not gonna be in trouble or even better if you have the ability to install it on a in a sandbox. Let's see what it looks like. Make sure everything's working. Essentially that means is you create dev version of your domain so dev dutt step forth dot com and this is blocked to the public. It's got a copy of your website and then you can update were press within that particular hidden installation and see how it affects us. That's the safest way to go and if it works most systems. Wpn engine where we host will allow. You just press another button which will then push that live to the main website so amazing. How much stuff you can anyway okay. Let's jump now into another piece here. I thought this was pretty crazy. Academy itemize one of the most popular content delivery networks in the world. They had an outage today. The pulled major sites offline globally. And i mean major sites banks crossed the. Us many could not even be visited.
Duct Tape Marketing
How to Use Milestones to Map Your Customer Journey
"Now the first thing that we do is we break our stages of the work that we do into the common areas that we have for a business so obviously a websites. One content is another. Seo is another big a chunk for us social media. Email marketing paid search. We then throw in sales enablement just the very basic things you get done to to have a sale system in place customer experience when somebody becomes a customer a crm and an analytics and some of those you could make a case for being combined in a lot of businesses but we like to break it into those areas we call them channels because then it allows us to to further drill down and so the process almost works like an assessment. There are certain things in the foundation the very early on stages of building a website. There's certain things that we know need to be done before. That website becomes this lead generation or lead conversion machine for somebody there's certain foundational things in need to get done so we will go through and build a list of those things that we need to get done and then for each of those milestones as we call them. We will sat tasks for those so that if somebody were making taking this assessment and this is a if you look at this as a four-page list and by the way if you get a copy of the ultimate marketing engine you'll get these. You'll have access to these list for marketing. But essentially what we'll do. Is it almost run. Somebody through this like an assessment will tick off all the boxes they can answer yes to and then the ones that they answered no to. That's what we'll go to work on. And that's really one of the beauties of milestone thinking is that there really are only two two answers yes or no so we're not gonna have a question or a milestone. Does the website serve marketing or something goofy. Like where where. There's no real answer to that. I don't know if it serves or not but we would have an a question like is the website built on a content management tool like wordpress. We believe everywhere. Website should be built on a tool like that doesn't have to be wordpress but a tool like that. That's a yes or no. Has the site been significantly updated in the last twelve months. Numbers are good like to of this twelve months dates very very. You know you can say yes or no to
SEO 101
"seo" Discussed on SEO 101
"This recently. Didn't he anyway Certainly seen enough of this and lately on. I mean. Remember houston cindy. We're talking about this and the fact. That is very true that this is simply not not only not true but seo's just getting busier. There's so much going on especially with all this. The cookie nightmare for paid ads. Paid ads is still busy. Sta lots of value there. But it's more difficult so seo's winning on that one But no question about it. A lot of people don't understand but a coo is they're bundling in with a whole bunch of other stuff anyway. I'll rejoins response that you posted here. Says i don't know good question. I don't have that five minute answer on the future of seo. I think one of the things that people always worry about is everything around machine learning and that google's algorithm we'll get so far as to automatically understand every website. seo will be obsolete. Nobody will need to do that. I don't think that will happen with all of these. New technologies have new tools and new ways of looking at your website. And making it easier for you to create really good content to create clear structures for your website similar to how things evolved the last ten to twenty years as well where in the beginning you would write your own. Php code and craft your own html and it was a lot of work and overtime all of these cms has evolved. Were essentially anyone can go off and create a website without having to really understand any of these each meal and kind of like server side basics anyway. What it comes down to is yes goes made it easier for people to get into the field. But there's always gonna be advanced aspects of it. That's my take on it. There's always going to be problems. Seo's required for navigating it all is. Well it's funny. I often find it relatively simple. But of course we've been in this game for a long time i underst- i underestimate how much we know. I've talked to other people and you know a lot of people are still talking to the basics and seo's never going to be simple for them. It's what do you think it's such an age old question you know the death of seo. And i think it's almost always just click bait. Because i don't think it matters what google does. Seo can never guy no matter what technology doesn't never die because there's always that human aspect that you need your there if where there's a number one there's always a number two that wants to be number one and how are you gonna get there and seo may just come down to You know installing. The correct is on your website to make things happen. I mean we're not there yet but you know just because you. Google fully understands every website in the world. Let's assume they did. You still need to make yours better and that might come down to content generation even if it's if it's an ai. Creating the content. You need to see that or you need to train it as to what you want. There's always gonna be some aspect of seo It may have motion say may will evolve in twenty years from now. We're not gonna recognize compared today just like seo from two thousand two is significantly different than what it is now. So it'll never dies. Alerting machine learning gpt to like there was a lot about that with sms advanced before talking about it. And i'm still like. I'm trying to grasp you know like how i don't know how i can use it on my day to day yet but i mean those days will come of course and it's still a an emerging technology really but the all the ai..
SEO 101
"seo" Discussed on SEO 101
"Sure i'm grasping one hundred percent but i actually believe in quality i don't believe worthiness means quality though i believe in creating a ultimate articles the kind of thing that Someone can't help share That people just to go. This is on book marketing. When i need to know how to make a video or how to understand schema all number of things. That's really what you wanna do. You wanna create something. That's so useful sir. Someone else might have the same content in fact they might save exact same thing but it's just not written as well or in such a simple digestible format. So that was a that article. I brought up some good points. That were with recovering. All right we have some mueller files of course so google's john mueller. Sometimes there is no solution. I got a kick out of this. The vhs comment particularly if you wanna take this on scott. Yeah sure so There was a question poets posted to read it. I'm not sure of the posters name. They said that if i hire. Seo expert service would they be able to find out what's going wrong with my website and help me improve. That they added a bit more detail saying their site has had little to no traffic for six years. I just blog. I don't do any coding or anything. I don't do link building either so it's kinda funny because There's a lot to unpack there. There's just so much unpack there but we'll start with john's response and he says one thing to keep in mind is that it's possible that there is just no seo solution. Six years is a long time and the web and google news and everything around it has evolved quite a bit Sometimes it's not a technical issue sometimes. It's not something you can fix by just buying a bunch of links. And i wanna unpack that a little bit too Sometimes it's just at the site. Strategy is now obsolete you can have a fantastic website. Make it super pass. Superfast.
SEO 101
"seo" Discussed on SEO 101
"It's their advices categories into five top categorized into five topics number. One block time on your calendar and yeah. That is not something most people do. I got admit. I have are doing that. Even and it is singular. I mean you can't get anywhere if you don't make the time to write that content and commit to it. How often do you in your calendar and then go off on some tangent anyways an our contracts exclusively like literally always say you need to write content for us to be successful There's rare circumstances where clients come to us with a ton of content they haven't well marketed and we work with. It's so rare really what it comes down to it. You have to continually Be a thought leader. Show yourself as being the best of what you do or if the case at dentists it's not about being the leader it's just ensuring that you've got the content there You're not falling behind the competition and potentially you're jumping on top. New technologies are discussing utah. At least and saying why you don't have them yet her while you may next year why not just keep people in the know and x one is play to your strength so talk about you. Talk about what you know. Do a great job of it always do great job creed and batches for three so if you can do some writing try and do in in a batch of three or four articles or whatever especially if you can do them in series like episodes or part one part two three four of us particular particular topic and breaking into quite an amazing piece of information that can later. This is not from the sense of just from my experience might even be here. I don't know but you can. You could then create that into a little e-book download later just flush it have a little more but becomes its own literally book ready to go then number four reduce rework and re purpose your content. There you go so In some cases you've written content. That did really well. Two years ago and sure it's dated but really how much effort would it take to make data date it and because those pages typically have very good link authority did have some buzz in the past. It's not too hard to recreate that again and you end up doubling the amount of leagues. Perhaps it has gotten and it's just sensible to really good move repurposing your content and comes back to that book concept i was saying about telling you about You could even break it into a video series or perhaps we had a piece of content. That was doing exceptionally well. We would then decide okay. Well let's let's blows up a bit. Let's create a podcast series about it now. Next prioritize value over quantity or quality. I mean and i want to see what they mean by. This jumped down to five wires and everything numbered a common stumbling block for content. Crease strategist is focusing on quality. What often happens is that each article becomes a monumental undertaking centered comp centered on comprehensiveness equating worthiness with quality quoting here.
SEO 101
"seo" Discussed on SEO 101
"What is happening with the summer of google updates. Google just it. They're working hard on updating things. I mean we. We all know that their algorithm updates probably three or four times a day. There's well over a thousand a year. They say but these are bigger updates. The ones that people take note or not like yeah like they're quite big so i don't even know where to start here. So in june the beginning of june we started with the most recent core update that was part one of the latest core update on june second part. Two of that update just rolled out. I shouldn't say just now i. It was on july. I leave it to google to do a core update on.
SEO 101
"seo" Discussed on SEO 101
"Now. Future podcast is the mid that it takes an enormous amount of time or effort to produce a high quality professional podcast. Luckily for you. There's a solution to your problem if you're an online market really needs to grow audience and buyers but can't do all the heavy lifting loan then here's the solution you're looking for introducing the podcasting system. Here's what you get thirty minutes of one on one training a weekly podcast for you or your company distribution to almost every podcast portal an embedded player for your website and e book called how to podcast created for wm r dot. Fm shelves and much much more and best of all you'll start seeing results of the d. f. y. podcast system within a couple of weeks. You're just one podcast away from growing brand awareness and engagement in your business log on to podcast dot w. m. r. dot fm and sign up for a deeply discounted rate today.
SEO 101
"seo" Discussed on SEO 101
"We're my mom. Just give me a anchor and hey only what three months. It's new. yeah. I think that would actually started in april so does that. Yeah three three months roughly. It's way too early. I mean it's so my my my sort of my title of this section of discussion is should you pause your seo and there are. Perhaps you know money's seriously tight you know have a choice. You don't have choice simple. In their case they're positive in favor of ads which there so thrilled with because they've gotten so much results. Well that's natural alpine out also as well. What's i'll i'll just quickly pointed out. That's us as wealthy. E ad management yes. Of course i do that too. But it's the seo is so important because we know it's going to have better long lasting results and it's you know you make your investment now but it pays off major dividends later and it is frustrating when someone pauses it. They think that the momentum is going to continue this going to be a small amount of how we're what we do but the fact is we need to build it more build it and build it and built new build into the tidal wave versus a lap. You know and i when you're considering whether or not you should positive. Seo really think about how long it's been ask your seo and obviously you're another read through the lines. No one no seo wants to stop working. But if they're a good seo they'll say you know perhaps we could you know game is three more months all right and at that point in dallas. Take a three month break any company. Anyone who's running company. Seo company marketing company knows that you can't fight budgets really what a client is running low or wants to cut things back. You know you've got to find a happy medium you want to but you also want to keep in mind that your job is to deliver so do what you need to deliver so they come back and it is a little frustrating. I'm gonna talk with the client. Because i haven't had that chat yet but i'm just going to stay you know. This is too early to pause. I get what you're doing but if you want. S yo to have any lasting effect. We need more momentum and three months simply isn't enough. And i'm sure there's other instances where listeners may have have really good reason deposit. Seo no matter what and absolutely. I'm sure that's great. Share them with us. Actually on our form go to facebook dot com and type in. Seo podcast in the.
SEO 101
"seo" Discussed on SEO 101
"Listen to the recent one with dear friend cindy from mobile moxie she did interviews with joost and she's a wonderful anyway. She did a great job as usual. A lots of really good intelligent discussions about the future of mobile marketing. How to get around things. Ed is not necessarily in fact. Many i think at least one point. They sorta said that a lot of what they're talking about is more for people who want to be cutting edge and that's enterprise level when it comes to mobile but it's it's really worth the lesson was i was. I think i've got a few more minutes left. But i know i've i've heard the majority of it based on the talking points. I saw anyway well worth listening to and always to listen to anyway. Shop is is on offer to go with this goodness all right. How google cuts and ranks results set. Okay how does this. How google cut cuts and ranks result sets with magic signals. Quite the name. Anyway this was funny was a i. Gather it's one of those Video or podcasts. Google puts out where they are trying to tell you all you know quote unquote about how things work at google. And it's interesting in that it talks about how they take search results and cut them down to a thousand and then from there ferry. Roughly how wean it down to the top ten top thirty. Whatever you're not gonna get anything very inciteful out of it but it is interesting in that you do discover that how they it down here. I'll give you a couple of points are see how offer component of it's garry. Es she's pretty good english good but you know might be the odd stumble here in my case. I try to read it. So this was written by barry schwartz. So it's a bit of his bit of gary. This list is created that a thousand result list. But they're not done with the ranking it with the cut down list of thousand you said this cut down lists that is where the magic is a magic signals. And this is gary scientist. Now that we still apply in the result set to make them better for the user's query and various is one example is ranked brain as a magic as as a magic signal that that term magic signal but he also mentioned the https boost another. I laugh hard about that because even here he mentioned that it's it's a tiebreaker. It's tiny boost. And that's the only thing he talks about. He doesn't share about anything else really. He just explains that they then break it down and certain things in their magic formula will make.
SEO 101
"seo" Discussed on SEO 101
"So don't as he as you know. I'm off next week for some break that i've been waiting for since last summer. So it's What it does is. It makes a couple of days before it lasts seven days. They feel like we do best we do. But that's the way it goes. that's fine. well yes we always pay for our time off. It's ridiculous how that works. I i sometimes to simply don't look forward to my two week vacations whenever they do happen. It's misery before that. Oh that's why rarely take two weeks off at a time. I think i've done at two or three times ever because you know you get so much more work you've got to come back to you know that's the only thing i missed the only thing i miss about the olden days of working at retail. When i was in college that you go away on a holiday and you come back and somebody else's done all your work for. You doesn't happen in this industry it just both for me now. You've got people with for you so you can always get your bunch of it. That was back in the day was impossible now. Well i guess we should jump into this This sounds like some pretty darn good news. About shop affi- lead with it. Yes so for anyone out there using shop a fi until i think it was middle of june. You had no way of editing. Your robot about textile robusta tex was just sort of it was what it was and you had to deal with So as of last month they have opened it up and you can go in and do whatever you want to it so You log into your your shop. Viscount you click on online store and npr themes and search for robots dot text dot liquid. And you can break your site if you like. It's all it's all there for you now so if you know what you're doing and you know why you want to go in there and change things. It's a piece of cake now. No plug ins modules apps. None of that stuff is needed Easy peasy probably even easier than Wordpress.
SEO 101
"seo" Discussed on SEO 101
"It's got excellent drummer in you. Know if one if you both had everything the same but one of you has a one competitor has crappy grammar you never know. I could have that much of an impact. I don't know but i would. I would call it a tiebreaker. To i would say that grammar and even spelling and things like that do play a role especially if they're involving an actual keyword and you've got that spelt wrong you know it. It's not to be you know neglected you know. Make sure your site is spell check and that sort of thing i mean i. I don't make a point of going through and spell checking and grammar checking our clients content. But i tell you if i find an issue i fix it immediately. It's not you know you want it right and forget about google. Do you really want your user seeing that you spell your product name wrong you know or or whatever you want that correct and Yeah this piece about news news content. I noticed that as well amp is no longer required in fact as being deprecated which is a shock to many who've gone through the absolute well somewhat nightmarish experience of converting their business or websites to supporting amp. It's no longer required to be included in the top stories carousel. I guess i may be jumping gun calling it deprecated. i'm not sure they deprecated. But i don't think they're going to be pushing forward with anthony. More what a shock. You know jumping the bandwagon and google scrutiny in the end. Yeah nope not bitter at all anyway. it also expanding the non amp content found in the google news and removing the amp edge from search results What is this going to mean. For news sites that is a whole nother discussion. I'm afraid there's a lot to that in a bit. You can find some great content on that right now We don't specialize in news. Seo and you know john..
Voices of Search by Searchmetrics
Searchmetrics SEO Jordan Koene Analyzes Google's Latest Search Engine AI Update
"Let's get to it at the house. The mum update. Yeah i know right what the mom. Well mom is really. It's kind of the next evolution of where google has been going with their ability to leverage artificial intelligence to understand information alternately. The idea here is. How does google process information information largely being content images assets and better determine. Understand what these are went to what they mean. So google is doubling down on their investment in artificial intelligence It seems like this is kind of similar to whether it's the natural language processing where the bird updates kind of in line and in step with some of those reason updates or changes to the google algorithm. that said. i still don't understand exactly what mom does. Is this a change. in the algorithm that we're seeing rankings. Changes is a change on the back. End that changes. How google interprets data. What does mom do. Yes so the google ceo few weeks ago when they announced mom they used an example and the example was of an individual who had recently hiked a mountain and now wanted to hike mount fuji and they basically stated like this user can go to a hiking expert and say hey. I hiked mount adams or any other mountain and now on a hike. Mount mount fuji. How do i prepare differently. That's a pretty contextual. In complex answer that a hiking expert could certainly respond to very easily. But how does a search engine do it and would they did in this. Descriptions example is they showed that mom is able to process these different variables. These different input factors like you did hike this out in the past. You want to hike a new mount in the future and you want to understand how to prepare for that in. Google is now capable of processing these different elements these different nodes of information independently with one another and comeback within result. That actually answers the question that the user hats and so mom is the evolution of how google processes different independent pieces of information puts them together in allows their search engine to better provide results and information. It is in architecture. It is a system behind the grand search. Engine that is google that allows them to better process information.
Perpetual Traffic by DigitalMarketer
Why Facebook Traffic Is NOT Your Problem
"Welcome to the show. Tanner larson great to have you here. Today we're gonna talk about facebook advertising but how it relates back to what we refer to as revenue optimization says a term that tanner and the folks that bill gross scale have really pioneered an engineered very different than the classic conversion rate optimization. Which we've done a lot of shows here a perpetual traffic on. So i guess that probably leads us into our very first question air. Tanner what exactly is revenue optimization. And how can it help our listeners. There especially in the ecommerce space so revenue optimization kind of a different way of approaching or looking at e commerce specifically i say e commerce but as you allude to apply to almost any online business but in the framework that we're going to talk about i'm gonna stick specifically e-commerce to make it make sense so conversion rate optimization is the term that everybody's familiar with it gets thrown around. It's kind of mystical term. That really nobody knows what it is they i'm doing. Cro stuff but when you ask them what they're doing. I can't tell you it's kind of like seo right. Nobody knows what they do but they're doing something. And with conversion rate optimization the focus tends to be like the name on conversion rate doing whatever you can to optimize the conversion rate. And what we've found. Is that when we do that. You kind of get this tunnel vision. Where everything else. Outside of optimizing the conversion rate and optimizing those metrics associated with that. You kind of get blind to it. You don't see the rest of it and it's outside that tunnel vision that all the magic happens. In econ so revenue optimization is basically a holistic look at the site and the store and specifically from the time the traffic lands on the site to the time that they complete their purchase and into the back end when up in email. Repeat customer type stuff. So it's looking at the complete customer journey from the time they land on the site to the end of time basically where they either buyer die right
The Podcast Accelerator
How to Write Click-Worthy Episode Titles
"Episode titles easy mc good episode titles are very hard now. You might have heard about something called. Seo in search engine optimization. And here's how wikipedia describes it search engine optimization also known as seo is the process of improving the quality and quantity of website traffic to a website or webpage from search engines. S your targets unpaid traffic. Which is known as natural organic rather than direct or head for traffic own pay. Traffic may originate from different kinds of searches including image search video. Search academic search new search. An industry specific vertical search engines as an internet marketing strategy. S your considered how search engines work the program algorithms that dictate search engine behavior. What people search for the actual search terms or keywords typed into search engines and which search engines are by their target audience. Seo is performed because a website will receive more visitors from a search engine when a website runs higher on the search engine results pages than their competitors. These visits can then potentially be converted into customer. So that's you know not be long winded. But there's a reason for them because i've paraphrased in of rewritten as it relates to podcast. Let me give you the podcast version of all right search engine optimization. S is the process of improving the quality and quantity of new listeners to a podcast from search engines as a podcast marketing strategy. S your considers. How search engines work the algorithms. What people search for and preferences
SEO 101
"seo" Discussed on SEO 101
"It's it was when i first read about it. There's a couple of weeks ago when it came out. But i tell you. I commented roger on facebook for this. It really was so clear. Just had such a great job explaining it. That's why i'm going to be quoting. I'm here again. It's on search engine journal as you get full credit for this fantastic so This is Under the title subtitle is mum. Seo on optimizing anyway to quote him he says one astounding way. Mum solves. Answers is to use the total sum of knowledge about a topic. Either even if that knowledge is not or isn't different language so unquote now the example he gives in this and i thought it was a great way to explain. This is if someone's looking up For looking up a spanish recipe let's say paella and the example And google would normally just pick whatever ranked well for that particular phrase. If it could very well be someone in Heck texas the wrote about paella who may or may not really be a great true paella. Cook just might have a good recipe. But it's not classic pale. Well what they're saying here is now. They can use. The data from spanish results could be in spanish language even to interpret an answer and provide it to you so that now they're able to draw from different languages that are more. You know particularly more authoritative resources that are different languages and they can take other information from that and guess as well so for example this is an example from google that roger mentioned says google uses the example of native japanese content for search queries related to hiking mount fuji which also can drill down to sub topics. That only a native might know about. And i'm going to scroll down until i can find that example. This eventually might be able to take a photo of your hiking boots and ask. Can i use these to hike. Mount fuji mum would understand them image. And connect it with your question to let you know your boots or woodwork. Just fine it could then point you to a blog with a list of recommended gear. Wow it's something yeah really something else like. Was it sky. Net super ai. Terminator computers taking over the world type of stuff. It's so a so impressive that it can. It can connect those dots is does this. You know they always say. And john miller debunks us. How does this is the seo. No there's always a ton of stuff that can be done. seo and he agrees to Yes this is information that you couldn't necessarily put online to ensure that you get chosen by this multi unified model as a result. But that's okay. It's not going well at least for now. Not going to be everything. Insurgent cells how it's not even launched google just talking about what's coming would just kind of impressive unto itself that they're even mentioning But it does point to a whole new layer of interpretation of data that is kind of mind blowing and it certainly unfortunately going to make google that much more of a leader in the search room. I don't think anyone's even close to anything like this competitor really wanna competitor out there but this stuff really does put them apart. Set him apart it. You know the question of mom kill. Seo at the very least it won't kill seo for being so we know we know that beings not doing anything so well we're fully aware of but But yeah they're they're right though and even like you said john mentioned that no. It's just gonna change leave all the only way. Seo ever be dead. As of google decides to list all websites alphabetically by domain and then you got nothing otherwise. There's always going to be something i liked. How you mentioned like will this re redefine what it means to be topped ranked for certain search queries and he said here sourcing. Answers from multiple websites seems like selecting five winners and breaking off five pieces of the trophy for them to take home with them. I if we accept the scenario of five sites have the opportunity to be top ranked. How would you as an seo attempt to optimize for that anyway. He gets into whether or not. That's an unreasonable question. John mueller's comments. It's worth the read. I didn't read everything. Sounds like it did but it is a good long article. And it's beautifully written. Roger you rock. I used to write a lot. And i've strived to write this clearly and i think i did okay sometimes but he is bit of a god on the stuff. He's really good at it. So i'm glad he's writing for everyone and helping us out fascinating stuff. And and what i guess. What does it mean to you as the listener shows. What's coming and that is part of the reason you're listening. I think it's to understand what coming in search potentially it provides some concept of what you can expect. Yes you're going to be guessing we all do and to a degree. That's that's perfectly fine as long as you don't put a stake in it you know you're not put all your money on what you're guessing it is. It is very interesting to see where search will go whether or not. You should have all your eggs in that basket. Never a good idea to have all your eggs in one basket and searches you know. Definitely one of those baskets in anything. This makes it clear that paid ads is going to be more important for people i think one thing about mom is that it really reinforces the importance of relevant well written content that's exhaustive and including details from all angles. And really you know. Think about what you're writing and how some mixed media like images and video like the one example of you're taking a picture of your boots are these okay for mount fuji. You know today if you did that you couldn't search that way but in the future to be involved in searches like that you know having imagery that is super relevant to what you're writing about and The images that are optimized only for size but things like file name and image attributes and things like that and context around the images. It's all it's important now anyways but it's really going to increase in importance. Unstructured data and all that stuff is just going to increase in importance as things evolve further Interesting i just remembered something. I saw in search engine roundtables news and i wonder how this is connected but Apparently and i literally haven't read this. I just saw. The title seems to connect Apparently reverse google image. Search and google lens is coming closer together kind of connects. Doesn't it can take a picture of your boots and understands what it is Fact that google lens does is supposed to do the same idea. It's supposed to look at what you're you're seeing and understand it from search perspective and just really shows just how much effort they're putting into this and we're going to start seeing little rollouts. These kinds of improvements. I think all the dodgers to connect anyway. There is no indication of when this is launching. Could be next year. But i'm.
Voices of Search by Searchmetrics
Does Zero Click Have Any Real Value in the SEO Landscape?
"I've been really interested in this no click conversation. I'm mean ran. Really kind of like. I would say like brought it to the forefront a bit more in seo by ran in ran fish in friends of the voices of search podcast. Of course. of course. I still excited. He came on the show. Anyway do yes so so ran. Came out a couple years back with a study. That was using jump shot. Data and jump. Shot is a click stream. Data provider was a click stream data provider and with this study. He was looking at within this data. Sad all the searches that were in google. Us how many were clicking through either. Pay odds organic or not doing any activity at all. This sparked a ton of communication and like back and forth within the industry and even to this day it creates a lot of like polarizing views on it my first reaction to i think like most was yes. There's a lot of no collectively but how many of those are searches for. What time is it in barcelona or what time is it in australia. And so sure on those like like kind of Not transactional but like anecdotal type. Queries is you're gonna have that activity and you're also going to have that around like query refinement. So you write something in and then uniting the results. i won't let me search for this instead. And yes those are happening. But i think as were seen the actual sir plans evolve. We're also seeing that. No click activity changed. And that's where. I think it's really interesting to see some of this information. That have random putting out is because he did it a few years back. I wanted to save time ahead. It was sitting around like an overall like fifty five percent like click activity and then fast forward. He did another one from inv- last year. This time with similar webs and jump shot got it disassembled which is a bummer for search. Just because it was really cool data source even though search metrics. We weren't using it for search volume. It was really fun to play around with with this new one. It was showing that sixty five percent of all queries. were no click activity. And what this tells me is won- even from the macro level and you can pick apart and kind of get into the nuance of it. Which i think has value but from a high level. You can see okay. Is it reasonable to think that people are just searching different. A year later two years later and note the biggest change during that is the landscape shifting and so understanding ben how that has an impact to what traffic you're driving from those rankings becomes a really important piece to just understand the world that we're operating and living
WGN Showcase
Archdiocese Investigates Sexual Abuse Allegations Against Bartlett Priest
"Catholic priest from Chicago Archdiocese Church in Bartlett is facing sexual abuse allegations. WGN's Jackie Bang is more and the letter to the Saint Peter Damian perish, Cardinal Blaze Soup Itch wrote. Quote. I have asked Father CEO MC to step aside from ministry following receipt by the Archdiocese of allegations of sexual abuse of a minor, approximately 30 years ago allegations air claims That have not been proven as true or false. Therefore, guilt or innocence should not be assumed Father Christopher CEO MC will live away from the Paris while they investigate, the archdiocese reported The allegations to DCFs and the Cook County State's attorney Seo make is the pastor of ST Peter. Damian
The Business of Digital Podcast
Wix slams WordPress in bizarre marketing campaign
"Guess there's a little video going around in the seo it's kind of a angered som seo's and whatnot be put an update button of wicks and wordpress against each other. It's a little commercial that That wicks put out kind of Bashing wordpress and which is getting your competitor to be fair to extent. And that's what we're going to talk about and we both watched it in. you know. Our comment was really the old man you know. We watched in our thoughts. We both agreed what we don't really get the old man comment. But i mean it is. It is like i didn't have a huge problem with. That was kind of funny. I mean you got old. Clunky outdated whatever or old bressan here. I'm the new kid on the black but again with what we were talking about Recording was the they fell to Bring up the fact that you know their platforms horrible from an seo standpoint but As horrible. But i don't know that it's great not as close to be good. I cannot speak to lately. Because i have not messed around with a too much so again i can say that. They're they're just trying to think about the last time that i used it so i give me fair to it but it has been a few months but the last time whatever version i used or what that Was nowhere near as friendly as anything i've ever used
WTOP 24 Hour News
US: Arkansas governor vetoes transgender youth treatment ban
"Businesses. Showdown between Arkansas lawmakers and the state's governor is over and a law banning gender confirming treatments and surgery. Transgender youths set to go on the books. CBS is Allison Keyes, Republican controlled Senate and House easily voted to override Governor Asa Hutchinson's veto of the bill. Republican governor acted amid opposition from pediatricians Social worker's appearance of transgender youth who said it hurt a community already at high risk for depression and suicide The day Seo Yoo says it will challenge the law before it's set to take effect
SEO 101
Interview with Joost de Valk, Founder of Yoast SEO
"This is ross. Done ceo of step forth web marketing and today of a special episode for you. We are interviewing us. I did it. how did i do that. I know you're anyway. Joost davakis the founder and chief product officer of yosi. I'm reading that's my problem He's a digital marketer developer and open source fanatic and two dozen ten. He founded joost which nowadays employs more than two hundred one hundred and forty people. Its flagship software. Joost seo is available on multiple open source platforms and active on more than eleven. Million websites factor. Twelve the other day is that. We've we've just crossed twelve. Yeah well welcome. Thanks for being on the show. Thank you it's been a while it turns out that we're both getting old and we don't remember when we did the last show together. The show's been doing eleven years. So it's it's it's just. I still can't believe that but then again you're you're running your business for eleven years right Yeah and i think that the last time i was on i was still doing. Irregular podcast myself than the work press. Podcast which is gone through a couple of hosts in this now is still being done on on w. w. dot. Fm right and i now recently started my own podcast today again. So it is yeah. We've come full circle. It seems what do you do on your podcast. what's it called. it's called diaz. Seo podcast because why not. And i just bring on a good friend. It's it does sound a lot like seo one on one at it. I bring on friends and colleagues from the industry and chat about on a lot of different things slightly wider justice. Yo to be honest so Recently had Burnoff you're talking about lincoln and the lincoln
Daily Tech News Show
Arm's new chip architecture boosts security, speed for billions of processors
"Arm announced its first major. New chip architecture in ten years called v nine and it is backwards compatible with good old fashioned arm v eight that we've had since two thousand eleven but it adds some new security a signal processing and performance features arm v nine introduces confidential compute architecture which allows the concept of realms realms will let a developer right application where the data can be kept from the rest of the system from the operating system from other apps that way only the realm manager software can see the data and if another part of the device were somehow breached. It wouldn't immediately be able to get at that. Data this is particularly important for companies who use cloud services specially like health or finance a helps prevent an intruder or even an employee breaking into an amazon. Google microsoft hyper visor and peaking at customer data scalable vector extension to or. Sv to extend the a workload capability of the architecture beyond just high performance chips they had sv in in v8 eight but v. nine now gets it on all the architectures seo to can enable digital signal processing capability for things like image processing internet of things. Smart home stuff arm thinks this will improve performance even when it is done outside the cpu in like a gpu or neuro processing unit or something like that but the bottom line for many of you will be the promised fifteen percent gaining computer power this year and an additional fifteen percent the year after for mobile and infrastructure cpu's
Todd and Don
Biden Urges All States To Stick To Mask Mandates
"Including Greg. Evident Koreans in state those you know the mask require Garments, A mandated mayor Steve Agler. He's well, he's defending the mask mandates. CVC director spoke of a fear of impending doom. If states opened up to you Seo too quickly. No man, fear porn man. Well, the number of people who have gotten at least one vaccination dose continues to climb in Texas being put me on that list now. Imelda Garcia what the Department of State Health Services says the numbers are really starting to look promising. Now in 10.6 million doses administered 7.1 million vaccinated with at least one knows, and 3.75 million fully vaccinated that's produced in a