35 Burst results for "SAS"
"sas" Discussed on The SaaS Revolution Show
"To you by sas. Sastre the conference that helps us companies get traction growth and scale while i'm your host alex and all be looking at what it really takes to build and grow the sas company today now founders and entrepreneurs stay healthy on the journey now on with the show.
"sas" Discussed on Startups For the Rest of Us
"I used to use basecamp and mail champ as the examples of i would say the statement. Everyone exits eventually. Everyone's cells eventually. That's usually the case. And then i would bring up the counter examples well except for base camp in mail timperley those who have been around a long time in having sold but usually founders whether they bootstrapped raise funding. They eventually get tired of what they're doing. And they wanna move onto the next thing and the millions of dollars in liquidity from these assets we we build is so much better. Oftentimes in cash in your pocket i also used drip and barometric metrics. These were two others. That i remember saying probably never going to sell and yet both have sold at a certain point whether it's getting burned out whether it's getting tired of it whether it's seen a number in front of you that can pay for both your kids college funds and mean you never have to work a day in your life again even if you know you're gonna work you don't have to and you have the freedom to work on what you want when you see that number on a piece of paper. It's a really interesting really interesting choice. So that's my. That was my first reaction. When i heard i was surprised that they were considering. It actually saw an article of a rumor that they were considering selling a few weeks back. And i i didn't believe it. And then i thought you know what something must have. Changed for the founders. Because if you think about it. Let's say they were operating at eight hundred million dollar a are. I just chuckled. Because it's just so crazy. They only had twelve hundred employees. And if we do even loose math and just say two hundred grand a year. Three hundred grand. A year was the cost for each of those employees. You're talking two hundred and forty million to three hundred and sixty million. We throw server costs. We throw whatever other costs on. Sas at scale can be thirty to fifty percent net profit margins so if we say.
How to Achieve Extraordinary Results When Building Your Brand
"Welcome to digital conversations. I am your host billy bateman and today i'm joined by a man that needs no introduction. Cmo gong. Would you let booting you doing today. I'm great to be here. Yeah yeah man really excited to have you and In have this conversation so before we get into it you know for those. That don't know you mind. Just introducing yourself and tell them a little bit about gong. They don't know what gong is sure. So i'm rudy as said on the chief officer chief marketing officer at this is my fifth time leading marketing team for a tech company figures companies of our public and Contact this is my third time working with my currency yo ben-dov so we work together across three. Different companies was all by south. Salesforce was Influences and gone is probably not going to be bought by anyone. Because we're waiting for that Gone is revenue intelligence platform that unlocks reality to help people in companies achieve their full Whether it sales teams marketing teams product teams has were success teams week. We help. everyone has anything to do with revenue. Yeah you guys do a great job. The first time i heard about gone my brother's a sales rep at sas company. And he is asking me what what tools are you using. He's like well they just got this. This gong thing like a month ago and i. I was a little skeptical. But he's a really good. It's helped my calls quite a bit. So at a typical response we get some companies reps initially a little Don't know my boss uses against new york. Listen everywhere. I say but it's really meant for them. It's what have to enter notes that their calls so they listen other reps calls and learn from them so they can go back and see what the customer or shared their calls with the customer asks for feedback and get help companies who are really allow helping the rep succeed and turn some of the struggling ones into fantastic once gonna get a ton of value out of
"sas" Discussed on Archives of Fabella
"Harp for an enduring crowned. The crowd proclaims apollo winner leaving mary. South rejected once more. But the story isn't over there. In the crowd is key midas the legendary king of the power to turn everything he touches into gold after a fateful wish voices his approval for mary assesses performance even though those voicing their appreciation for mary sas are small in number. Apollo can't have anyone thinking. I rival musician is better than him. Observers at the performance right that apollo caused an angry scene chatting obscenities at mary's and king midas the god ultimately had to be dragged off by his friends to avoid public embarrassment. The following week disturbing news spreads that mary sas and king midas are dead. Both deaths are announced to be suicide by the olympians but many members of the public are not convinced. Murmur spread bread that mary assess and midas were murdered by none other than apollo olympians were covering up the case otherwise by with issue a proclamation that the deaths were suicide over a matter that was beneath them public outrage against apollo rose to fever pitch the god is never brought up on charges related to the murders and apollo goes on a goodwill mission to repair his image while downplaying his involvement with the departed. Still the little noon story of mary. Sas and midas continues to dog the affable nice guy god of the sun and light for his entire.
Is the AI Market Saturated?
"My first question is is the market saturated and without picking winners. What products us rising to the top. Good that you're asking this question right now in general timing of the world because here we are for those who are listening to podcast. August the twenty twenty. One people might be listening to this year from now. So this'll all seem really quaint. To those in the future but the markets actually in the midst of consolidation. Saying we're actually starting to see a lot of acquisition activity and we do track over one hundred vendors and machine learning platform space about seventy two of which meet the minimum threshold of viability. There's lots of startups in the space. We love startups. We have an affinity for companies of all sizes but when we're looking at companies who are buying products and services we tend to look at those companies that have either at least ten customers or have at least ten million in revenue or at least ten million dollars in venture capital they if they have like to customers and no venture funding raised in a little bit of revenue than. We're like just grow little bit more a little bit more. So this is about seventy two companies. At least that are in that that john rao of course all the cloud vendors are in that space. The major cloud vendors microsoft. Ibm google amazon And a few others. So those were recalled the cloud sas machine learning as a service vendors basically and then there's a whole other category of pure play machine learning platform vendor so you may be familiar data robot or did i do in that space a bunch of others that are kind of trying to pull together all the components of what's required to put machine learning and advanced analytics solutions into play and increasingly. What they're doing is they're growing through Both building out their product suites and through acquisitions so she did robots but on a tear lately did i. Two as well as been been really growing raise very significant round recently but the answer is that this market is actually starting to
"sas" Discussed on Startups For the Rest of Us
"It's not worth their time and effort to acquire a business doing a couple hundred thousand a year right. A lot of companies won't do that. There are some micro private equity folks that that will do it but you right around that one million dollar mark is what i would be looking to personally if i were in your shoes at a minimum at a minimum. And if i were there and i was still growing look the longer you hold off the higher purchase price like no doubt and the bottom line. I say no doubt as long as your growth doesn't plateau. There's things that can cause it not to do that. But as long as your growth is continuing. You're only going to get more. I do not see sas valuations and sas multiples. Going down anytime soon. And the bottom line is the the level of the buyers that you'll be able to talk with and run a process with changes changes north of a million. And if you read. John wallows book the art of selling your business. He came on back in january of this year. One of the big things that he talks about is getting multiple buyers and that is a big piece of advice that i give to founders as well is you're going to get inbound interest if you haven't already and selling to a single acquirer if you're north of a million is not the way to go these days given the climate and the appetite for seven figure and higher sass apps and so if you're going to do it and i talked with john warrilow about this to he and i both were saying like you. You need to get an adviser. Someone know whether it's a broker or an advisor to represent you on that side and there's a few folks out there obviously. I'm familiar with discretion capital because interval. Set my co-founder. A tiny seed is a founding partner. There and they are sell side. Sas emanate advisors where they don't represent buyers. They only represent sellers of sas companies and specialization of highly specialized. And it's a million up an error. And you know they have the big list of all these private equity firms in strategic depending on where you are and it's massive amount of effort hundreds and hundreds of person hours to look at your company and figure out who the most likely folks would be to put together the deck to get your financials in order to get everything due diligence ready and then basically. It's an enterprise sales process with this. There's colder warm outreach of hey this is happening. This process is happening. Here's a date. We want all the yellow eyes and letters of intent when someone says hey. I want to acquire union traffic as many of those as possible and you get a new competitive bidding scenario. That's the way you basically you kind of rent an auction for your company and that's the way to maximize.
DaaS: A Conversation With Auren Hoffman
"Or welcome back side. It'd be back your how many years into running a data as a service business law over four. Okay i've talked to a lot of infrastructures and service. Companies software as service companies platform as a service companies. Only one data as a service company. And it's more than four years into your company. Why are you the only date as service company. Well there are other datas service companies right so there. There are plenty of dass companies but of the successful companies in the world. If you think like sas versus dass probably five hundred to one maybe even a thousand to one. So there's just way more sass unicorns than there are dass unicorns. Why are you the only non domain specific. Data's a service provider what we save. Graph is a domain specific associate data about physical places. And that's all the data that we have so our goal is to have on every single place in the world and every attribute about the place and we're we're very far from that goal today. So there's there's roughly the same number of places people worldwide and there's probably like ten thousand relevant attributes about a place. If you think of your home you might be the number bathrooms. Or what the soils made out of her what. The roof is made out of her. The last time that the sale price of the home are all these different attributes. You might search for right. So there's just lots and lots of attributes about a place and there's lots of different places in the world.
DaaS: A Conversation With Auren Hoffman
"Oren welcome back side. It'd be back your how many years into running a data as a service business law over four. Okay i've talked to a lot of infrastructures and service. Companies software as service companies platform as a service companies. Only one data as a service company. And it's more than four years into your company data as a service company. Well there are other datas service companies right so there. There are plenty of dass companies but of the successful companies in the world. If you think like sas versus dass is probably five hundred to one. Maybe even a thousand to one. So there's just way more sass unicorns than there are gas unicorns. Why are you the only non domain specific. Data's a service provider what we save. Graph is a domain specific associate data about physical places. And that's all the data that we have so our goal is to have on every single place in the world and every attribute about the place and we're we're very far from that goal today. So there's there's roughly the same number of places people worldwide and there's probably like ten thousand relevant attributes about a place. If you think of your home you might be the number bathrooms. Or what the soils made out of her what. The roof is made out of her. The last time that the sale price of the home are all these different attributes. You might search for right. So there's just lots and lots of attributes about a place and there's lots of different places in the world.
"sas" Discussed on The SaaS Revolution Show
"The jobs to be done framework jobs to be honest is an excellent way to identify. Okay what is someone trying to accomplish. What is our aha moment. What activates them to hire our solution and then we identified that job and then we do the gap analysis around everything that we and our businesses are doing that prevents them from doing that. So you can imagine that this gets us into what is missing in our on boarding what is missing in our customer experience. What's missing in our product. What's missing in our messaging etc. You can then structure your customer. Research and this process around. Customer led growth into identifying tactically. Speaking what you should do you everyone. Welcome back to the sexual revolution show to you by sas. Stop the conference that helps us. Companies get traction growth and scale. I'm your host alex thema and all be looking at what it really takes. The build and grow sas company today now founders and entrepreneurs that healthy on the journey.
Algolia's API First Model - Bernadette Nixon CEO of Algolia the Unicorn Search and AI Company - Voicebot Podcast Ep 221 - burst 02
"Lot of different people in the software world that has done things around databases or things like that but it seems to me that like around discovery and surfacing information within within the enterprise. This is an area that you spent a good deal of time in your curb even before i'll go you. Yes that's right. If you in fact if you look at the competitive set in the market in which i'll go competes. They're really sort of two bookends to that competitive set one end of it. You have purpose built sass. Apps typically for one specific use case quite often ecommerce site surge and then at the other end of the spectrum. you've got the open source. Players like elastic solar and they can solve many different types of such Problems indeed as we as al goalie can win neither one of those. But i have experience of both both of those bookends. If you like of competitive set But the way to think about us is sort of in between both of those ads because we have. We give all the flexibility that you get with the open source but yet we are an api. I model which we can get into what that means really means a lotta people bandied that about. I'm actually hosted so fully the sas business model if you like. And that's one of the reasons why i came to. I'll go earlier in. May of last year. Because i truly believed in the positioning of the company having had experience in the such market before we are hearing a lot more about api first businesses. These days it would be useful for you to talk about what what that means in. Why that's a model that we're seeing a lot more of your absolutely. I mean it festival if you think about you know the the old ways of Satisfying problems you either went out. And you bought a big monolith or you built your you built the application from. Scratch yourself on what we're finding. Is that both of those paradigm 's are cracking a little bit right now under the strain the strain created by the need to constantly. Hr eight because the market is moving so fast. I mean take a look at the last twelve months. Kobe didn't start any new trends. It simply spend the ones that were there up if you think about it and so what we're finding is that people are wanting to find a abed away to build and use some building blocks so api's have been described as the picks and shovels of the information age because you can compose your applications using multiple api's but the difference between an api company and a platform that has some api You can interface with it is an api fest. Company really means three things at least while going. I think too many of the other folks out that in the api first economy as well one. It means at flexibility as in you're able to handle a broad set of use cases so in our case that's not just ecommerce such it's Internal search behind the firewall using us as the The search service when you're composing your own internal applications and many other different cases in between so being able to handle a broad set of use cases. That flexibility is one of the tenants of api. I approach the second Is speed so we build speed into our api so that our customers don't have to do that. Performance tuning As they would have to if they were building from scratch. Let's say using open source. And the third which i personally think is probably the most important is the backward compatibility developers want to solve big meaty business problems for the companies. They work for and they wanna move onto the next one. They want to minimize the amount of maintenance that they have to keep up with and so we take that burden on. And we guarantee the backward compatibility of our
How to Get a Great Podcast Coach
"I used to play a little bit. I don't know if you know this. But i used to play a bit. In the online business will actually have gone online business. we captive but he's podcasting software as service sas as we call. And what. I'm talking about when i say i used to play in the online business. World is that i used to be around people who've got online businesses but sell things that are a little bit less. I guess developmental. You know the sort of thing course. Mastermind of course coaching. And it's a nice space to live in but it's pretty hard to scale now look at any online business person who sells those things. The smart ones diversify into other more sustainable revenue channels in the mall. Suppose the mall. Blink could ones try to just keep filling the funnel of new clients all up selling to current clients like yourself. Maybe the you know work with someone they keep trying to sell you stuff and i talked last week about why. That might not be great for you. But last week. I talked about how to spot the red flags in podcast coach and really is a distinction between these two types of people. So i taught you about those those red flags. Okay but how do you start to identify a good podcast coach. Well let me give you my take on number one. This is what they do. Okay this is what they do the thing that they are selling to you. They do every day themselves so for some online business people. Coaching is aware to support their income or bridge. Financial gap is the lowest hanging fruit when it comes to making money because they've already got the scalable and saleable knowledge and all. They've got to do his package. It up into something. That's clearly positioned marketed and pretty easily understood him. Then by creating some content like a podcast on youtube channel and some blockbuster rank on google by creating that content that then positions demos just enough of an expert so that they can papa lead magnet on their website. That might sound like how. I started my podcast in just three minutes. Get my exact play about now. And then what they do. Is they warm you with some emails that they can make some sales. They can sell you on it okay. There's nothing wrong with that. That's how it works after all but as a podcast you don't want someone who uses coach into bolsa their revenue and to keep themselves afloat enough to do the thing that they really want to do. No no you need. A coach does coach in for a living someone who lives breathes and lives podcast in who focuses on maintaining their knowledge in industry and building quality deep depresses for their podcast. Coaching endeavors now. Suppose the easiest way to articulate. This is to just get yourself to answer this question. Ask yourself this. Would you rather work with podcasting expert. Who coaches or coach an expert who has decided to coach on podcasting. Because he's trendy.
"sas" Discussed on Dear America with Graham Allen Podcast
"Speech from sas estimated at one point. Three million veterans did not pay the ultimate price for socialism. Is that an estimated. One point three million veterans shed near in gave their lives for three. I love you random. Citizen i love you also random citizen ladies ladies ladies and gentlemen oh so have. You didn't say anything. I guess you identify something else. So we'll let's try it again. Where my girls at fell. That was tough you gotta get a higher octave when we do this dude that one more your any where my americans at ferry man. I love you guys. Have.
Growth Acceleration Secrets From The Private Equity POV
"Talk to me about private equity as it relates to marketing specifically marta companies. There's a lot of b2b sast companies that are out there that are thinking about the ipo. Were the big exit in reality. They don't have the scale you know. Become the next unicorn so they ended up scrambling. Where does private equity fit in. Who do you look for. So i would say this is the sweet spot. I really focused on sas based organizations. There's probably a plethora of organizations out there that really don't understand how to stabilize get on a accelerated growth track. I mean most of the founders of these organizations are more tech savvy individuals. Were they don't understand what it means to penetrate the market to build headcount to create conversion and remarketing and accelerate their growth and focus on. I like to call it. A focused on impact versus just revenue. Because most of these organizations are trying to make money versus generate impact which is a three prong approach towards scaling an organization that focuses on reach revenue en marche so when i meet by that as sast based organizations which brought up these czars software as a service based organizations and i like to focus on memberships. How many members can we get into the stock. And how quickly can we accelerate value Into these snacks and the goal is one which is reach. How do we start reaching the market and we take over. A percentage he had we penetrate penetrated market and that comes down to traditional arctic miles all the way through the advance more digital that we get into revenues. Not just reach. Now how do we convert the reach into some kind of a monetary value and in what we're converting we need to look at the organization not just from a sales sale sales because a lot of these atkins monsters out there. Only do they focus on. How do we make it sound. it's less about the sale. If you don't understand the march it's more about the operational side because sale is easy. If you have a great product sale is going to be recurring. If you have great product your organization will not stabilise thrive and grow and get to the next level of success is you don't understand the operational model so the third prompt to that impact generation is really on the margin. Saw that really encapsulates. Every functional aspect of an organization combined with the reach revenue which generates march.
"sas" Discussed on The Skinny Confidential Him And Her Podcast
"But i think there's only a few people that have actually really. It's a select amount of people that go and do this type of thing and so it's hard it's it's not a complaint more about like. Hey this a very stressful large obligation. It's you know it takes more out of founders than people realize. And i think i wanna talk about it. More for young founders. That are thinking. Hey the answer. Running running businesses just raise capital raise. It's not the answer to running a business. Well god i mean. I guess this is the multibillion dollar question but to me. It's the people it's the people management. It's making sure you need people who are gonna run through a brick wall for you and those people. If managed properly and cared about and seen and strong performers will be the thing that you turn to over and over again that will give you life back you know. And i don't mean like leaning on them are that's not their stress to carry. But i mean. I literally literally lost night's on email out to my management team and was like just awesome people management tips. I've learned over the years whether i know anything or not. I don't know but basically saying when you're at your worst near the most depleted. The most exhausted. That's when you need to send an email out to your team encouraging them because they're going to feel that you know that's the number one and then to it's just like have a real business model likes raising. Money is not a business model. It's not an and we've made you know especially tack and especially if you're not like sas software or social media where it's really about you know building because i think i think one of the things is a lot of these companies that have had the big headlines there about building followers or clicks. Or you know nino more sort of in the in the media or in the saas realm arts like users to monetize later rate and so it's an hope is not a strategy like you have to figure out how you're going to actually monetize things if you're looking in like consumer products or whatever you have to you have to look at what your margins can be now at scale. You have to look at like how much money you spend a dollar to make it our right and you have to. You have to look at those things and.
"sas" Discussed on The Growth Hub
"Dude highly motivated and wants to kind of grow in a marketing team so long winded answer. But that's how i think about those two things from the start again if you are expensive business model if you are a self serve product moving people down the funnel through your website and product so self-serve premium product led growth. Whatever we're calling that these days design is going to be more important versus if you're doing a sales and outbound approach where the main things that you're doing is having conversations with people And using decks. And things like that so i think depending on the business model this becomes important earlier i think every startup need someone to help them do their website and help them do a logo fairly easy to outdoors. If you there's great agencies that do this great agencies that build on web flow wordpress things like that But you need someone that really knows how to manage that so if you have a marketing leader even founder even a product designer. That understands i and can help guide that third party. That's really helpful. And then it just it. It depends on that business model and this is something that you have contractors for. When you start to use so much of a contractor's time or things look really inconsistent or not feel good. That's the time to to bring it in house at definitely. That makes a lotta sense. And how would you recruit early stage. Sas mocked his in. How'd you know someone is suitable candidates. I think it's not a job for everybody. It's definitely our job for everyone And unfortunately i see a lot of turnover in these roles and i think it's because founders aren't necessarily finding a person that's the right fit and i think people don't necessarily know what's involved in the role and what's involved in the role is shattered you in execution having to do everything in marketing even if that's not your specialty and having to move really fast and have an experimentation mindset and also i think the key is like being a really good prioritize To break those down a.
Broadcom No Longer in Talks to Buy Sas
"Chip and software company. Broadcom is no longer in talks to buy enterprise software Company s A S The Wall Street Journal, says s a S founders decided against making a deal with Broadcom, which could have been worth 15 to $20
"sas" Discussed on The Drug Science Podcast
"And what effect is subjective. Experience that breaks patterns results in enlightenment when we see these studies that indicate the kind of mystic experience seems to be an indicator of the degree of response to some of these things anyway. Long question sorry very interested in your thoughts are yes so i cut it just smile ruefully when he was gonna get the big main effect without threat. The first is it's kind of pretty implausible. Because usually the the date has come a mouse or rat in a. I don't think depression rat is pro is quite likely out same. Thinking processes as humans is very unlikely. They've been abused by their parents. So so that's the first thing is the models that they used to going to justify their investment on trivial. But then i then. I think why why. Why are they carrying about. Of course that caring about it because of the throws because of the you know these are scheduled drugs and and these dogs are scheduled drugs because they cold trason harmful in any other way than is the trips. It changed the way people thinking you know. Let's remember you know the reason the us bond as day and then old sucked in most to the other psychedelics behind that is denied nineteen sixty seven was because of the vietnam war an an analyst. He was seen as the counterculture and the and the the antiwar movement. I did much to support the antiwar movement but it was definitely the right side for the wars you know said met companies are thinking what it would be easier to research. He's driving his infinite easier to research a drug. The is controlled in these drugs. They think wouldn't be controlled now. My view is really the as intimated the opposite. I i think the best the maximum benefit you're gonna get is a mixture of the psychedelic experience breaking down. Your resistance is disrupting you're thinking processes allowing you to see the reasons via depression. In all studies often people do discover something. That's been repressed and also very importantly coming up with ways of reframing that works accepting it or even looking for other solutions to the problems so that those come out to the trip but below that there probably is a layer of some kind of narrow bus z. Which facilitates you developing. A betcha mindset now that plasticity may occur up. Known psychedelic does that might be some benefit for subsequent that he does is. I'd be surprised if there's any benefit from micro doses but that could be to my mind you know. The solution to the problem of regulation is to change the regulations rather than trying to change the molecules..
Sticking All of Your Systems and Data Together With SaaSGlue
"Your host is tobias. Macy today interviewing rich and bart would about saz glue assess based integration orchestration automation platform. That lets you fill the gaps in your existing automation infrastructure. So rich can you start. Introducing yourself share. Yeah my name is rich. Would i've been developing software for too long twenty plus years in the financial services industry in big data mostly dulling distributed systems and now currently helping to found saskatoon and bart. How about yourself. Basically the same thing except oil and gas financial in healthcare and going back to your hd member. I good involved in the area of data management. So i started my career in the hedge fund industry building real time distributed trading systems dealing with really high volume low latency stock market data and two thousand eight. When the hedge fund industry wasn't done solo. I switched to the data industry. So for about ten years i've been building distributed felt tolerant scalable datum pipelines and bert. He'll get involved in. Data management rich turned me onto it a lot more experience with graphics in front end in or distributed real time systems but not as much data pipelines. So so you've both been working on the glue platform and you've co created it along with year two other brothers and so before we get too much into sas glue. I'm just curious if you can give some flavor of what inspired you to actually found a business with family and how well that's been going for you particularly as four brothers. Yes oh that's kind of an interesting story. So the brothers are jack j. Rich in myself. Bart in about three years ago. Jay and a friend had an idea for just as simple script owner. That could be done remotely and rich got on it in and once rich got on it i got on it and then jack kim a little bit later
Why Agencies Are Great Entry Points Into Entrepreneurship but Difficult to Scale
"It's interesting that you have a technical co founder gear technical. It's also interesting that you just had an agency for a long time and now your product. I feel like that transition is one that so many people wanna make but just never quite get there. It's hard it's really hard. Why because the money's too good it's like a really high high like you get paid a lot to see work and it feels good and you get the money today. No one in my sas is offering me fifteen thousand dollars today right like it's just not the case they sign up for fifty bucks or thirty bucks or whatever you know like and so. It's very slow long crime which is great because it's very stable and whatever but it doesn't have that rush agency life is like oh you hit a big contract and this big chunk of cash the bank account and you go out and have drinks and you're just like we're doing a project for insert large company name. You know like right. There's that kind of rush to. It's really hard to say. Don't go out and celebrate. Let's focus on this product. That's going to release a year. And then you and then we'll slowly get some customers then in a couple of years after thousand day rule stuff. Who wants to do that when you go make five hundred bucks today so one of the theories on the show that we will out often is like if you're like you and you feel like you're wired to be a hustler and entrepreneur that the easiest way to get that done and to create. A sustainable pneumatic income. Is to essentially start a agency or even more focused prototype service. Do you believe that to be true. I mean it's definitely the easy way in. I think that the product is service is better than the regular agency like. I loved that that kind of came about. We never really transitioned to that. Kinda like showed up a little bit after us. We of did some things like that with some of our customers. since we were doing wholesale rip for other agencies. We did have a very like priced out. You know like this is how much it is for the customer press team and this is how much it is if you had a forum and this is how much it is. If you skin out a shop in store but it wasn't truly productized. Like are now. So i would definitely say that if you're gonna go with client work. That product is is the way to go. Because then you at least have a chance at scaling. The promise it's even that's really hard to scale. I mean even the people that we know that have really scaled product is. You're still running an agency like you can tell yourself you're not running agency but you're you're still running an agency. There's a lot of human capital involved. It's really still really hard to
Fantastic French Startups at Vivatech 2021
"Here with the team at need. Could you please introduce astounds name questionnaire. And i'm the cro accompanied. Those of cook need c and see Cro meaning chief revenue. Right right excellent. okay Could you start by introducing. Kobe tell us what is cognate. What does it do Who your customers. And what problems do you help them. Solve many questions at the time for it. So katie's he's a real time A obeys virtual assistant That is designed to help Inside sales and customer service reps in conversation real time conversation with clients. What the tool does it is. Listen to the conversation. Detect some key wirtz and prompts on the contextual relevant information that direct can use to have better conversations. We're talking about call. Centers is that right Sales rep in a cool center remotely those days right. So it's not necessarily only call centers it can be a you know salesperson that spending also time on the phone I guess it would be face to face at some point when we all wear glasses with mounted reality in front of screen dashboard. That helps agent. Yeah it's from two thirds prompting information during the conversation based on the detection and this information can be additional information to Help him be more precise or use on the recommended work where being for the messaging it can also questions to to Extend the conversation can be on sas to objections or the way to go round objections. It can be many type of question that of content that can help the during the
Salesforce Service Cloud CEO, Clara Shih on the Importance of Account Based Service
"Wanted to share three things. I wish i'd known done five years ago. Which i'm now making sure that our team sales for spills into the product tell other company leaders in sas not make the mistake that i did. The first one is what. I call account based support. We've all heard of abm. We did that in hearsay. Abm didn't help us with bob. Abm actually made bob madder because every time we try to nurture him with thought leadership or up sell him on a new product. He was reminded that we were working on things other than the thing that he asked for three years ago. So if we take a step back right first let's talk about what kinds of support cases usually get resolved. I throw the quick and easy ones. The ones that you're tier one support agents can do first call resolution. Everyone's happy restart device reset your password. Reauthenticate burlington account then. There are the high severity cases. You're step one step two your psychos down. Everybody from engineering is no rushing into the proverbial office pulling all nighter to get the site backup asap l. Hands on deck. Third category are the issues that lots of customers are complaining about. Good pm's in pm one-to-one we're trained to focus their into the the rest. Lets you become accustomed development shop that leaves the risk zone. The ever elusive important. But not urgent quadrant in this is where bots ticket was waiting for us. He really needed it for how they are enterprise. It environment was set. Up wasn't a quick fix. Didn't qualify as one by any means it would have benefited other customers to but to him. It was an enormous pain not to have it but it got lost in the mix. So i've been thinking about this pretty much nonstop for the last five years and this notion of account based support it's meant to solve issues like box and if you think about all of the different customer facing functions be have enterprise sales it's inherently account based marketing has gone based in the last few years. Now it's supports ternan services. Turn so that we can factor in whether someone is a strategic customer which is whether there's an open opportunity which his company did have whether they issued in rfp which they had this data we know exists in our companies that existed at hearsay. But it was all over the place siloed
Am I Spending Too Much on Tools and Software?
"So craig writes in and asks. Hey am i spending too much. On software and subscription tools. I spend over a grand every single year on these tools. And i wanna. I say that you know eight thousand dollars. Sounds a lot when i just say eight thousand dollars but it's all relative really. It depends on how much you're earning depends on how many customers you have been on. The you know the nature of your business and how uses these tools. You're spending a grand a year but with those tools you're earning a hundred grand then. It's not a bad thing because those are basically you're running costs to run a business. You might have cost involved but most people that spend money on online business. Spend most of their money on tools and hosting and things like that again. I want to stress the relativity of this whole you know. Eight thousand dollars does sound like a lot. But our software business between hosting and development sas products and deployment tools and email marketing. We spent well over a hundred thousand dollars a month on tools and subscription services. But again it's all of our costs because we run a software company. I i want to talk about what tools really are worth spending money on and we'll talk about how to maximize tool so before you start cutting out. Let's see some of these tools. Are things that you actually should invest in number one you of say hosting a lot of people go really cheap their website hosting whether they're on a shared server or they're on some sort of dinky hosting plan spending a bit more on your website hosting and having a dedicated server is going to speed up things. It's gonna love the Website the faster have a better experience for your customers. It's the home. It's the home of your business and you need to make sure you're spending good money on a good foundation. A of people forget this. Skip this and spend really like less than ten dollars a month. That's okay when you're just getting started to have a proof of concept once you have customers rolling through the door you need to improve and upgrade your experience so spending money on that is not so bad. Most people spend like ten dollars on their website hosting because we really value experience for customers for our websites. We spent six hundred dollars a month on website hosting a virtual private server.
Why Your ABM Strategy Isn't Working With Kristina Jaramillo
"Christina. Thanks for joining me. Thanks for having me billy. I'm looking forward is conversation. It's my favorite topics. That will have fun with. It will be fun. We'll be fun so for those that don't know you or much about personally b. m. tell us a little bit about yourself and personally b. m. short sure personally. The end has been around for over ten years. And we've kind of evolved with account based marketing. We've taken we take very niche approach. Hence the personal bart's typically people will say we're running an abm account based program. Were running with like maybe three hundred five hundred accounts. We usually only have about two to three dozen accounts and we're focused on accounts that are fitting the ict to a t. And have the greatest revenue growth opportunity and we work with tech Sas firms people with complex sales longer sales cycles six and seven figure deals and even companies in the logistics three pl space to either we focus on a couple of things win protect or expand key accounts and again. They're going to be the ones that have. The graven is greatest revenue growth potential and greatest expansion opportunities while awesome awesome. So how'd you get into you. Know how did you guys get into to doing this with personal. Abm yeah well. We started just Lincoln marketing originally with small businesses and consultants and we. We saw that account based marketing was coming about it. Hadn't really been given that buzzword that official title And we noticed that it was working on lincoln but it needed a spur. Special tweak to it needed an extra layer of relevance that personal layer not just relevant to the rank individual but to the actual person. So what matters most to them as a person as opposed to a buying committee organization or even their department
Creating a Marketing Strategy for Extending Your Business Internationally
"Let's walk through what you think. The right strategy is when you're thinking about extending your business outside of your current territory into new markets. What's the playbook for launching a new product line. A new country was a great question bed because we not only help. Climb sloan new countries but obviously nation state where was looking to expand out since we what we've clients from across europe as well as constant state senator was say we have bring the far east so the real challenge first of all is to understand way. Your biggest opportunity is the truth. Is that launching. Internationally is quite time. Consuming can be quite expensive. So you really want to. Because you're aware. The opportunity is an understanding that from your product or service to me is the first challenge this ways. You can do that in terms of research but a lot of it depends on new understanding who your customers are. I meant being identify in which countries like exist. let's us a case study or a hypothetical. Let sam running a sast business for us on helping corporate executives move from an executive role to a consulting practice and it's available here in the united states. I'm thinking about launching in europe. Talked me about how you'd think about positioning that product. And what are the markets. That i should select. So that's a great idea. Instead of launching that internationally because see a lot of countries have executives that had not made that transition in consulting. I think assess thing you really need to think about is like more rich so even if your working with executives who have good english as a second language it's still going to be harder to sell to countries where the primary language is english. So it's me one of the challenges of the sas business is always about whether localized with language. Or whether you're going to launch just in english that doesn't rule out in launch. Levers apple jam neil steinberg france but it means you need to think slightly differently about how you approach that
Zero Trust: A Change in Mindset.
"I have been a a c. So i think sony for just under a year and we're building and formalizing relatively new security program i don't have to carry the burden off. What many would consider legacy environments and therefore we designed our security processes that now all employees have to be able to work remotely. We can no longer assume that people are in the same office connected to the same network that we might consider trusted and therefore we can no longer grant special privileges just on the basis of the network that people are coming from especially for newer and smaller companies. Their entire world is sas applications and that new landscape is ripe. For zero trust architecture we has enterprises are very very quickly moving towards sas provided applications. Which means that you've got your data to which to control access sprinkled all over the place. And the reason i bring that up is because now we have no choice. We have no choice but to consider these zero trust design patterns because we no longer have this network where our business applications reside the firewall. That sits franco of franco. That we control either just doesn't exist anymore. Everything's sass and what that means. Is that even. If the see. So like the idea of zero trust architecture but couldn't really gain support of the organization to consider what cultural or technology changes need to happen. Now is the time to bring up the need to use your trust today because you've got the support of everybody else. Everybody else wants to use these sas applications. They have no choice
Three Years of Grind to Six Figures
"Tony chan welcome to start for the rest of us. Thanks for having me. It's kind of full circle. We've been listening to you all for the last two and a half years three years. We've submitted questions just to get our name out there. As well and i should remember back in two thousand eighteen francois submit of few questions so very honored. That can be part of this show and be a guest here. Yeah man. it's it's great to have you on what you and francoise with cloud. Forecast is is really impressive. In your story. I was telling off. Line your story on. Its own is really interesting in that. Tends to be unusual. Oftentimes have to bounce into pieces of the story joined in the middle because there's just a lot of grinding. That isn't that interesting. There aren't enough highs or lows and your story has a lot of those built into it. Yeah and when you're in the middle of it it's becomes normal life to you and francoise and i were joking saying that morgan. His wife was talking about. Oh yeah things are going great going. They're closing customers and friends. I was like yeah. That's all true but all that was really really hard. So i think you don't really get a good context and you share it with other people and you know hopefully can help other people as well. I think that's what we really enjoy doing absolutely so folks want to check out your app. It's cloud forecast dot. Io your h. One is surprised by your monthly. Aws cost club. Forecast helps companies monitor and eliminate wasted aws costs without spending significant engineering time and resources. Veasley a sas app with your hacker. Plan a growth plan enterprise plan. You want to give folks idea where you are in terms of revenue customer base. Whatever you and francoise are full time and have been fulltime on it and you're profitable company but what what can you give folks in terms of size. Yeah absolutely i think. We're about two and a half years in working fulltime. We started as a side project. We past six figures last year. And after i think working about on this about your and a half little bit maybe a little bit over that we started paying ourselves so that was a huge milestone for us when we started seeing cashable interbank but odyssey we couldn't have done with our wives supporting us so they've been a big cheerleader financially and also emotionally as well. So that's where we're at at the moment and customers. Yeah we work with a lot of startups. Mid market sized companies anywhere from companies that are ten fifteen employees to two thousand employees.
Why Now is a Good Time to Build a SaaS with Jason Meller
"Your current sas collide is focused on cybersecurity or data security in some way right. Yeah we actually call it honest security so a big thing that i wanted to tackle when we started collide was i just felt that the current security ensure was really almost sick in the sense that we as engineers and people who work for large organizations. We'd start at these companies and then we are provision these laptops or sometimes even allowed to bring her own and all the cybersecurity shoppers sort of foisted onto that laptop and now that we're working from home and everything it just felt weird to me that the software which you can open up you know programs can really understand what your web browser history is and all these things in the name of security it just felt like to me that We really need to explore the privacy and the rules of engagement for how the security team should really be interacting with end users and users in the security and don't really have a really good relationship. Most companies even really tackle organizations. The people who are building stuff fuel really frustrated by the limitations imposed by screaming at these laptops. They're super lockdown. Oh i can't get like working it. Because i firewall is messed up and oh i can't even play with the firewall because all the options are great out. This is pretty typical slowing out there. That was really thinking about this. So i wanted to build a security product. That really focused on making that relationship between the security team any end users a lot better and actually putting them on the same page on a lot of different cyber security issues like keeping their computer up to date and working properly without having a lock out so while you know cybersecurity. Endpoint security are accused. Technical topics are application is actually really simple. It's actually A web app and it also is a slap so we work with companies that use slack and we use An application that we built and we we serve from the slack app store and we actually worked together with them to build this experience where you can actually work with the security team in collaborate on all the issues that you have in your device like the firewall being offer you're missing patches
"sas" Discussed on Talking About Fun TV Shows!
"He was right where it was I i need to also mention Through all of this you know when they're don't do the mountains and all that the ending credits are rolling. And i thought that was a really cool touch to do this to put seen you know in the ending credits. You know in the Reporters there reporting on what the prime minister. The backlash this So anyway it's left. Open for part two and i kinda i hope there's a part to Because this was a really good movie. I do have a few thoughts on it though. Like i said at the beginning It took me a while to really understand what was going on. It was kind of a little bit hard to understand. But once i did get into it. It's actually really really good movie on. And i'm sorry that it took three times to you know. Make make this podcast. But you know it's it's a movie it's longer than your average tv episodes. So yeah it was a should have realized that it was going to be longer than most podcast would have been. And i don't really know right now. If i'm gonna do any more movies but We'll see we'll see anyways. That's my thoughts on it Of course another thing that another observation i made. I'm not really quite sure who the bad guys were in this movie You know because the black swan. Yeah i group in. They were bad. You know but The government was bad too so it was really confusing to see who. Who is who you know who was bad. Who was the one thing that i did take away was that i was rooting for tom to win. Tickets to save sophie. So yeah that's all. The that's that's going to wrap up this discussion for this up for the discussion for the episode of the podcast. Y'all stay tuned for trivia so the trillion. I have for this movie. It's all andy mcnab centric. It says the the author of books this movie is based on is a former member of british sas. He was captured and tortured by iraqi forces in the first gulf war. He was the commander of an eight-man patrol call sign. Bravo two zero sean. Being played him in a film version of that book. He also helped choreograph the weapons and tactics for miami vice in two thousand six and heat in nineteen ninety-five. Both michael men movies. He also assisted in leading special forces technical advice to military computer games. He also provide combat training for another michael mann film. Collateral in two thousand four. So yeah. that's pretty interesting About.
"sas" Discussed on Talking About Fun TV Shows!
"And he's talking to sophie to get her out and so if he doesn't want to leave because she wants to help. There are more people on the train that need her. Help but tom is trying to tell her that. There is a team of sas soldiers fixing the con- you know fixing to engage on this train. And if she is there she will you know. Nobody's going to survive and But she she. She refuses to get off and But she asks tom to save the little girl instead so He he agrees to do that. In and outside of the train the sas are making their move And they start shooting and the sophie till tom to Hitter in a face so that it looks as though it doesn't look like she helped him and the black swan come into the bathroom and see that they start shooting. Of course you know. It's all chaos and the the sas decide that they need to retreat because they've been compromised so they start to make their retreat moves mitts and So grace comes into the bathroom and see sophie laying there on the floor and she's asking what happened here and you know of course Her her men give her briefing on what you know what they think what they think might have happened and everything you see in any way but then only comes in her brother and he's talking to her about what was going on outside and they talk about His shooting skills and all this and she sent him off to go. Look for The player which is tom And outside on the train Tom and the little girl are sneaking Do do decide of that train. And her foot gets caught in a great so as she makes a little bit of a whimper so that alerts the black swan they start to. You know alerting and looking. But tom takes her to the roof of the train so they could hide and leaves her shoe there. Okay and so the sas team go back to where the sas have set up Surveillance and they are confirming to the supervisor. Guy that is a trap and clements is is questioning. How come This job has not been completed yet. You know why. Why aren't they doing what they're supposed to be doing. But anyway back back in the train tunnel Grace's brother 'ali he is Looking for tom and he sees the shooter in the great And then it pans up to the top of the train. And and tom in the little girl are hiding on top of roof and tom is laying there next to the little girl and.
"sas" Discussed on The Irish Survival Podcast
"Hello and welcome to the podcast. This is my sixth episode. And today i'll be talking about the survival guide by john. Lofty wiseman practice. Podcast are reviewing camping Equipment hope you enjoyed this episode. Remember matter what platform you listening. We always post the best content just for you. Go check out my blog. The survival podcast own dot wordpress dot com instagram. The run the podcast as promised in episode three et cetera. Review john lofty wiseman book. So here it is today on the cover. It says john lofty wiseman the multi million copy bestseller the ultimate guide to surviving anywhere. And on the back. It says this book could save your life. Sas legend john lofty wiseman on rival. Guide teach you preparation on designing and assembling latest. Most resilient kit navigation skills technologies and techniques to get you through unfamiliar terrain food and health finding sources in your environment feeding yourself. Healing yourself on avoiding diseases. Safety insecurity recognizing dangerous situations defending yourself and saving others. Disaster survival respond efficiently to major emergencies from extreme weather to terrorism. This is a pocket book because it is twelve centimeters eight two meters and weighs two hundred grams warning. This royal techniques described in this publication for use endorsing sciences were. The safety of individuals is at risk. Accordingly the publishers cannot accept any responsibility for any prosecutions or proceedings brought were instituted against person or body as a result of use or misuse of any Described or any loss injury or damage caused thereby in practicing perfecting these arrival techniques the rights of landowners and the relevant laws protecting search in species of animals and plants and controlling the use of firearms and other weapons must meet must be regarded as paramount. The contents in this book will teach you the essentials such as being prepared and equipment clump into rain so jazz poed regions mountains food camp crafts reading the signs on move survive. Letsie rescue helped and disaster strategies. This podcast is sponsored by anchor. If you haven't heard about it let me explain is the easiest way to make a podcast. It's free there's creation tools that led you to record any podcast right in your phone or computer and will be your podcast for you. So it can be heard on spotify apple podcasts. And many more you can make money from your podcast. No minimum listenership. It's everything you need to make a podcast. one place. download the free app or go to 'em to get started so now i'm going to pick page at random and read it to you so here. I have picked how to build a survival. Kit is in the essentials part of the book and it is one of the first pages actually page eighteen. The items inside the kit can make all the difference in the fight for survival should be stored in a small container so just a two ounce tobacco tin policy inside of lead to make a reflecting surface. Ceo who the strip of heat of tape we can be easily removed replaced to make it waterproof pack empty space with cotton wool for fire lighting to keep the contents from rattling jack contents regularly. Changing any which deteriorate never relief attend open or long on the grant make a habit of always having it with you artem number one matches preferably waterproof but on safety matches can be shower proofed by dipping heads in melted candle fat. Snap off half to save space. Tandel shape square for packing title. Ones can be easing in emergency for or used for frying but difficult to store. Hot climates or the clients inedible flint process with saw striker magnifying glass. To start a fire in sunlight. Need us some fred. Several needles including at least one with very large is to take six or course threads lent of strong thread round the needles facial online election of hooks and split lead weights plus as long as possible compass liquid fuel type with luminous. Boughten is the best. Make sure it is working in order and that you know how to use it. Pointer is prone to ross tickets on its pivots and swings perfectly. A like a light emitting crystal for math reading at night and as fishing lou snare war preferably black brass sixty or ninety centimeters. Flexible saw remove handles in greece. Before story to us fix wouldn't toggle handles. Make pack medicines in airtight owners. Cutting labor curve relief with full dosage instructions unexpired rebate do not exceed recommended dosages or take with alcohol. The following items are only guide. Analgesic pain reliever for mild or moderate pain. Intestinal today for acute or chronic. Diarrhea antibiotic for general infections. Carry enough for four course antihistamine for allergies insect bites or stinks water sterilizing. Tablets us when you kind. Boil suspect order anti-malaria. Tablets is essential in a areas where malaria is present potassium permanganate to water and mix until pink to sterilize deeper. Pink to make antiseptic forward to make fungal diseases example athlete's foot surgical blades at least two scalpel blades of different sizes. Barfly soldiers to hold edges of wins together and lastly classes waterproof assorted types. So if you on instagram you know that this week i started doing shattuck's to get your name. Shut it out on the podcast or you need to do is tag me on your story now. You need to tug me. So i can see it and we are going to be doing. Shared it every week this week. Shutouts go to cody the border collie go checkout cody's page and killian congratulations killian. And cody. Thank you for listening to the podcast. I hope you enjoyed it but new episodes every tuesday. Please listening goodbye..
"sas" Discussed on KOMO
"You Miss area about an hour west of Victoria is a place for a legend has been born. Again. I like the mysterious and unknown. I've always been fascinated by them. I think they're real them. I absolutely love Bigfoot. I think that he is such a wonderful and mystical creature. Beat Kristina not far from her yard stands. A very tall friend doesn't eat very much. He's pretty quiet. He keeps to himself because he is a 12 ft tall spectacle inspired by a vision of what a Sask watch must look like. Justina tell CTV news that Sam SAS cried. Sam is impressive, not a real big foot but lifelike enough, and apparently not the only one of his con. There are other Sask watches in East Soup. Paul Louis has created most of the Bigfoot like creatures around town. Local artist Blair is working on a new member of the sick tribe of tall creatures. That's the big boy. I'm calling him. Kong is gonna be about 15 plus feet. When he's done, there have been dozens of recorded Bigfoot sightings. Spc. All the way back to the late 17 hundreds. Thies statues may not be the real deal, but at least they're easy to capture on film heart of William Lands was heavy. Is the world around him, rallied around racial inequalities and violence. He wanted to be a part of the conversation. But that's not really how things work in tiny Stevenson. Washington. We just live in a different world. The town of 2000 is 40 miles from its nearest city, Portland, Oregon. If the big city could stand up for those impacted by racism, why couldn't this teenager do the same? So we did just one boy I wanted change the start in small towns to King in the way. Just live in a different world takes is one boy's William's mom. Shoot it. I was a little nervous because tensions are high right now, before she had every reason to be her teenage son was standing along with his black Lives matter, Son. When I was alone, it was like every 10th car. I would get a middle finger or someone yelling at me. It's scary stuff to be the single voice in the forest of a lot of people that look at things a different way, then Ugo. But William wasn't alone for long. Others began to join him. On the streets of Stevenson is one voice is making a difference. And now dozens of voices are standing and marching beside him, even shouting about justice, unity and equality. William Lands a teenager is teaching everyone around him the importance of standing up for what you believe in and that one vote, and one voice could really make a difference. I've never been more proud to be part of this community. And an American than these times right now to see how United everyone is across all ethnicities for positive change..
"sas" Discussed on Marketing Today with Alan Hart
"Make sure that as marketers were thinking through because technology can be fun and some of these. His parents can be exciting. Make sure you've got that use case really defined use case of what you're trying to solve for and that it's solving a problem for the customer not that you want to throw some technology at it right right right well if you were in front of a bunch of marketers which you will be when this airs. What should marketers be doing? Or considering when they're trying to understand how to improve their customer experience where would you tell them the starter or think about and I think customer experience is going to change much over the next ten years in. How at a if you if you dream about like Gosh you know when when when you're sick are going to be delivering your medicines and when you go to a grocery store you're going to gauge the human or a machine and you know the world's going to change a the ten year so that's equal parts exciting sometimes overwhelming and so when I talk about with with marketers is there's five things you can do to future proof yourself and future-proof the the business right now and that first one is focused on on customer experience him make sure they're you're you're on the customer data so the first thing I would advise mortars orders to do is really understand your analytic maturity and I say that as a as a marketer at SAS and we provide industry-leading analytics? I'm constantly looking at my. I my teams analytic maturity. Do we have all the data first party third party data that we need. Do we know her. Data is that we broken down those data silos and then is the team empowered and trained. I'm to be able to really gain insights from data and apply it so really look at Jane Olympic maturity. The second recommendation I would have is is start small and find some wins and really celebrate. Those wins wins because this is the road to customer experience success. It's a journey. Until you gotta find those those short-term wins and and talked about the Chapada example we actually ended up that started as a pilot. That's now business as usual and our CEO highlighted that on main stage at one of our flagship conferences just last month and so what celebration really got to enjoy that success us. The third thing I'd say is be a customer experience champion within your organization and I do believe that customer experience is a whole company sport but marketers have a really uniquely positioned to move this forward and so be that champion but really think through champion of the customer experience the Voice of the customer and and as a marketer you have access to that data And if your moral compasses pointed towards what's right for the customer you're in a good place right. The fourth thing I would say is. Bill does cross divisional bridges. You can't do this alone. You need to have those partners just just like with GDP are. I made better friends with the legal and it team but all of us in an organization needs to be working on customer experience so team up with sales with with I certainly once again legal finance hr every group has their own view of customer experience. And if you can go at it as a group you're going to be more successful and then the last thing I'd say a Cliche we talk about embracing change. I think you need to instigate change when it comes to customer experience because if you're not if you're not disrupting yourself you're not disrupting your company. Your customers will and so. They have a different expectation. And if you're not you're not changing to meet that. Then then they're going to choose to do business elsewhere. I Love I love the instigate gate changed. Not just driving. Make it happen Last question for you. What do you think the future customer experience looks like? I know we talked about ten. Years is hard to predict anything. So I'm asking you potentially the thing. This hardest thing to do but where do you think it's going to end up. I mentioned we did this. Research study with Daniel Newman of future research. And we did that because we wanted to charter our own course but also help our customers and so the research really came up with Some bold predictions along the way on topics like how wearables are going to be much more embedded into our our day to day. Even envisions a world. Where you can buy with your is is because of the way wearables can be so imagine how much that changes for for those of us on the retail marketing side? Right I think something. We really didn't talk about it. All was blockchain and the impact blockchain is going to have even more broadly. The research imagined a future where maybe we can end fake news. Because we've got blockchain looking at where does the source of data coming from so. I think that par or is is really fascinating. I do believe that we are going to see augmented reality. And virtual reality be much more part of our day to day lives and and we see that with our kids with folkman go right but but I think retailers are in front of this this trend. You think of Laurie Al.. WHO's got APPs to help you? Choose the right lipstick and that struggles real meaningful in Utah has something where you're able to see what the close look like on you. I Kee- can bring the store to your home. I think we as marketers need to find ways to help our customers experience experience our technology in a more immersive way a little bit. Well Jen thank you for coming on the show today thank you. It's been a pleasure talking with you. It's Alan again. Marketing today was created created produced by me. If you're new to marketing today please feel free to write us a review on Itunes or your favorite listening platform. Don't forget to subscribe. Tell all your friends and colleagues about the show. I love to hear from listeners. And you can contact me marketing today. PODCASTS DOT COM. There you also find complete leaks show notes links to anything we talk about any episode. You can also search archives. I'm Alan Heart and this is marketing. I'm getting today. Today's podcast is brought to you by audible. You can get a free audio download and Thirty Day free trial at audible trial dot com slash. Alan and Alan Spelled A. L. A. N. for those that don't know again audible trial dot com slash Allen..
"sas" Discussed on KCRW
"Of SAS. It's a mid sized company that's been making shoes in San Antonio. Since the seventies still starting the traditional way carving, the shape of a foot into wooden block called the last SAS shoes cost around one hundred fifty to two hundred dollars and the biggest challenge for SAS is finding workers at one time in the US you might have put an ad and gotten two hundred resumes. Today, you might get a handful of people US factories, rarely get applicants under forty arthritis is a common struggle as shoemaking jobs disappeared. So did the support system suppliers of things like metal parts or colorful, leather follow the industry overseas Doug Clark on his mission to return mainstream manufacturing to America knew all this, but he also knew that history was already starting to repeat itself in China to wages have been going up. Footwear companies have been moving again chasing lower costs. This could be the opportunity for America's comeback. Clark thought, but for it to work, you need robots a few years back. He got a contract with a big brand, and a grant to make shoe manufacturing less manual starting with the top parts. The first thing we did was we basically developed ways to make uppers that didn't involve a lot of labor footwear manufacturing has long included machines, cutting or gluing souls, but higher level innovation ironically factory owners, I spoke with said that's happening where the industry is overseas major brands like Nike and Adidas have been developing new technologies, including in the US, but they still rely heavily on factory workers abroad because unlike humans robots aren't nimble. They can't notice imperfections or quickly. Switch to a new fashioned style, robots are not forgiving for Clark. The story had a frustrating end developing automation, got very expensive and slower than expected Hiranandani money and sold his factory to a technology company, which knew a lot about robots. The factory is now closed Clark hoped his legacy would be reviving American shoe manufacturing. Instead..
"sas" Discussed on Inside Intercom Podcast
"The SAS dot conference in Dublin recently. Let's listen. Got to take a hypothetical example. Let's say you're launching a brand new product tomorrow. What of the first steps you're you're taking to understand how to position right? So most companies start with an idea to make an existing thing better. So they'll say I'm going to build a better Email system or I'm going to build a better CRM or faster database, and they interest on the product. They get it out in the customers hands the customer say I love these features. I hate these features. So after they go through this period of monkeying around with the product, they have something that customers love and they start selling it often. They never revisit that positioning. So they say, you know, we we started out to build a database. This thing is obviously database where it's obviously a serum. But quite often if you were to customer coming at that thing having no prior experience with it. You might look at it and say, well, no, that's not CRM. That's chat. Bad. No, that's not Email that's team collaboration. And so what startups need to do in particular is to be able to sort of back up and say if I put my customer hat on. What is the best context I could weave around this product. So that it makes sense to people when they first encounter cold. I was a consultant at the moment. I mean is there particular mistakes or challenges that people are coming to you with when it comes to positioning. Yeah. So most of the time we positioning manifest itself in a bunch of ways. So the most common symptom of week positioning is people just don't understand what we do or you get compared to competitors that the company says these are not our competitors at all. And yet customers keep thinking, we're just like them. So you'll see this kind of weakness in the funnel in different ways. So often it'll be difficult to get a lead into the funnel. Because people don't understand what it is. And then sometimes what you'll get is a lot of essentially friction in the mid funnel where you can see customers wrestling with is this really what I need is really what going to solve my problem. And then you'll get a lot of turn on the back end where they think you do one thing. And then when they actually get their hands on it and use it. They're like whoops known. This is something else, and they'll turn out on you. So you tend to see those. Dmz quite a bit. When features products we replicate is so easily position becomes so much more important. So is there any sort of advice, you'd give them to sort of stunned and this particularly credit marketplace. I think the best thing that BB SAS benders can do is stay really focused on their differentiator because there are things about your solution that your customers your best customers really really love about you and the rest of kind of doesn't matter. And I know we wanna talk about all the things, but the best thing to do is to just hone in on. This is our secret sauce. This is the thing we do better than anybody else. If you don't care about this stuff. We're not the solution for you and most vendors where they get in trouble B to B SAS vendors is when they start trying to tell me about every single little thing, they do and some of it's their secret sauce and some of his men, it's just like everybody else's thing. But they're trying to sell me too, much stuff. And what happens is. You end up looking like everyone else. And so I think it's important for SAS companies in particular to be says to lead with your best stuff and get your best stuff out front. Your secret sauce stuff out front? And then you got lots of time later to tell you do the check box of the mind million other features you've got we'll worry about that later. But if people understand your core value and your core differentiator 's then you'll stand out on your own from all these other folks that are like, hey, we're everything for everybody. We just heard April talk about the importance of telling people about your product of French eaters your secret sauce..
"sas" Discussed on Pet Life Radio
"Randy welcome to the show. Hey, Dustin, three Shay. You have parents Kirk to have your unappreciated. So you're a bit of a digital tech guy who's gone retail before we dive into pop boxing talk about the concept tells a little bit about your background and your path a launching your concept. Yeah. So I'm a software developer and designer by trade. My whole career has been in the digital space and more specifically in software as service or SAS products about a year and a half ago. I started a company called dwell which does verification and many s- inspections Airbnb. So that was my first non digital company, I guess, and so I really enjoyed kind of getting back to my roots. And getting my hands dirty, which led me to kinda, you know, getting out of the digital space a little bit. And so when the opportunity for box came up, it was something I was already ready to do and ready to get into. To. So when we and Maria myself started talking about that Ameri is my partner in the company. I'd already been looking at the retail space, and I was really captivated by this idea pop ups. It seemed like that's where the industry was going. And it was Marie Bishen was easy to get on board with. So that's why I kinda made that transition fully added digital why I'm now in retail McCall. So an idea around this concept, which is fairly new what did you guys look at in terms of assessing the market? I know it's brand new for Chicago. But it's it's a concept. It's taken a bit of a hold in LA and New York and a couple of other places. Would you guys look at in assessing the market opportunity? Yes. So from the market, you know, everybody's talking about this idea that retailers dying. And what they really mean is that traditional retail is slowing down.