2 Burst results for "Ryan Reynolds Gin Brand Aviation"
"ryan reynolds gin brand aviation" Discussed on Lochhead on Marketing
"Thanks for pressing play. This is Christopher lockhead and this is lockhead on marketing. And on this episode. I WANNA break down a legendary trend Jack. That was just. I pulled off by celebrity actor Ryan Reynolds and his Gin Company now on episode twenty. Three with Palmar. We pop the hood the secret. Pr Black. Art called tren jacking in recently Ryan Reynolds. He's an actor. Who's quite famous in the United States of Deadpool Tempur fame and a bunch of other stuff? He also owns a GIN brand company called aviation and they recently pulled off what I would call the trend. Jack of the a year by inserting themselves into the controversy around a recent Peleton bike. Add as you may know Peleton put out this ad and to say it blew up with negative reaction would be a massive understatement. The peleton add shows a rich young couple where the husband gives his Clearly thin wife. An exercise bike and The world reacted very negatively and they suffered a massive decrease in their market cap up and on this episode. We're not necessarily going to get into. Why the Peleton add blew up but we are going to get into is how Ryan Reynolds Gin Brand Aviation and Hijacked or Tren Jack this ad to produce some legendary marketing. All right. My friends at net sweet are the category Queens and kings of cloud cloud business systems for high growth companies. And if you want to schedule a demo right now and receive a free guide called the seven key strategies to grow your profits. Prophets check out net sweet dot com slash different. That's net sweet dot com slash different to set up your free demo and your free growth guide today also also my friends at spunk. WanNa remind you that we are living in the data. Age and spunk brings data to everything every question every decision and every action action checkout spunk dot com slash D to e as in data to everything today also you can go to lockhead dot com and check out the show notes for this episode including the links to both the original Peleton ad and the follow up response from Av Aviation Gin and the news articles I quote in this story now. Hey Ho let's go. This is long head on marketing. The podcast that helps you develop a lens for what makes legendary marketing legendary posted by Christopher lockhead three times. CMO Godfather category designed and a high school dropout. The Marketing Journal calls and one of the best minds in marketing and the economist calls.
"ryan reynolds gin brand aviation" Discussed on Who? Weekly
"Wife Okay and I bought my wife Appel game like sure and she started using it every day and filming herself and then she sent me a video of the compilation Asian of her using the Peleton. Every day I'd say honey sweetie baby cakes. Is that how you speak to your wife. Yes I would say I see us this every day. Why did you film yourself off? I don't need to know I see you on your bike every day. You talk about it all the time. Europe Peleton free that being said if there is one person the billions of people that is in an abusive peleton based relationship. We implore you to get out. I hope this commercial spoke a new made. You realize that you know you don't need to send your husband compilation videos of using the Peleton by jet out but also I don't know. Take the bike with. If you like it will sell-by get a and get out of there. It's funny that you have to pay subscription to have someone like yellow. You keep pedalling like you up asshole like hurry up. Well we're doing. This is like you know what this is. It's just a soul cycle from stationary bikes to spinning or spinning winning two stationary bikes. Or the other way around. I don't really know. And then we show by suspending spinning soul cycle soul cycle to Peleton. It's like I don't want to be with people people saw somebody looked at social cycle and said okay. Well what do we do for the people that want this experience. But don't WanNa leave their house and who are like rich. Yeah and it's like okay so thinking about a stationary Henry because that from a mechanical engineering standpoint. It's very simple piece of technology. and honestly not that expensive to fabricate. How do we make this expensive Yes we'll put it on. TV Screen Green and force you to have a subscription rate That makes you pay money to them. Four infinity so that you can have one yell at you every time you use your politics this is. It's actually not about Peleton. I don't know why we're still talking about the actual commercial itself like I hope. Cut this down. We're talking this yeah. Monica Reyes plays the wife life and immediately was like who is this woman. She outed herself In a statement to E. News and said I was happy to accept the job entre duty. I was happy to accept a job opportunity earlier this year from Peleton and the team was lovely to work with Ruby said at gunpoint. Just kidding although I'm an actress I'm I'm not quite comfortable being in the spotlight. Terrible on social media so say I was shocked and overwhelmed by the the attention this week especially the negative is an understatement. Before she released the statement Matt Ryan Reynolds. Gin Brand aviation got her in their own AD. I mean this was smart because it happened. Quick enough to like be it make it actually the addendum to the true back just surprising because you know he made like a real commercial like it wasn't just like he released viral video. Yeah the actually really commercial for the Gen. Making Fun of the Peleton are in the Peleton lady while they really struck while the iron was hot day but the like I just hate that. They like they took the take. That is just like the weird wrong. This is sexist take and made it. That's what the take now is going to be because of the like follow up to the ad being like that. What kind of dislike idiotic? I saw the ad the aviation ad is her kind of like looking sad. And then you realize that. She's with her girlfriends and they're drinking GIN or they're drinking MARTINIS. And then she says this genus smooth and the other girl says we can get you another one if you like and he. It says you're safe here. And then Peleton woman says to New Beginnings and then downs her whole drink gulp. I'm quoting Washington Post and the friend says you look great by the way. So it's just as you know she's dealing with the feedback the fall out of the ad that's wooded on bike fooding divorce or whatever so but but didn't they also find Peleton guy and he was like I'm going to have trouble getting work after this. It's like no but then he changes instagram handle to peleton husband lives peleton husband on instagram. His name is Shawn like cliff guy all over again. These these people changed his no one cares about about pelivan husband. Also what a misread of the narrative like husband. You're not part of this yet but also like no one's mad at you for like playing a role that made no sense in a peleton AD in which that's not like no one's mad at you. This isn't whatever Monica Ruis. What what other shows has she been in? She was in the show baby. Daddy yeah what else that's it. That's that's pretty much it and what about the husband. How would we recognize in from anything? I don't think so no. I can't wait till Monica gets like her own show. That's like Peleton like you know Peleton late hotel lady on. CBS Yeah absolutely all the time lady on CBS. It's like a recently single woman. One Peleton bike move into an apartment complex in Detroit on CBS. She finds herself. But you find yourself on the bike and off Bobby yes. Yes and the tagline keep spinning keep spending it'd be it'd be like spinning out. Is She spinning out when life is spinning out of control. And you feel like. You're just spinning puns. John Punch then at the end you just keep. That's why you always have to keep spinning Peleton wife the series coming to CBS. No just kidding apple. TV plus Reece's like I find that story inspiring. y'All got option that story all know it's literally like a crossover with like season twelve of the morning show. It's like Jennifer Aniston characters like the story. Today is the Peleton commercial. Because they're doing like a flashback. To like win. Okay okay speaking. You can have recently single women the wife of Papa John filed for divorce. She's taken on bike and she's heading out of town she's taking her politics by Conforti pizzas and she's getting out of their air thirty to forty John. Schnatter is Papa John. We talked about him. He had forty pizzas and thirty days. He hates the New Management Papa. John Number he left because Long so she's leaving. Now he's single story here is that he had a wife up until this point like someone was dealing with this sweaty pizza man this long. Yeah imagine what. His sweat smalls like like dominoes. What is it Papa? John's pizzas mostly Papa. John's no that that garlic sauce. That really good garlic butter sauce but that would be bill garlic butter sauce. Nobody's patio be. Oh okay fine bad. Just bad weady garlic like butter sauce. Okay okay okay. Fine Hair Gel like a really cheap hair gel that he's been using for like thirty years and he won't I don't I don't like this journey. I want to get off off the center. What is next? Oh another dog another dog. This one is funny because it it goes into the US talking about or when we spoke about about what happens like if your dog died while you were at a town like would you want to know or not so this literally happened to Teddy Mellencamp Aka John Mellencamp solder who's on housewives uh-huh Her dog died quote in accident while her family was out of town quote. We love you the other like great two thousand nineteen thing about this dog. Dying which is is not great dog. I'm sad about the dog. Let's say real is that the dog's name was Colle- which is truly the death. Knell for game of thrones like fully over game of thrones and and Khalifa care dies while they're on vacation or whatever like got one golden globe nominee and that's nomination and that's it good great for Kit Five. See that movie. That's the last thing. The the the the the gays did at our house over the weekend when you watch the trailer for Star Trek the death and life of John F Donovan. It's finally coming out we. I thought everybody came out and went. No it never came out. It was always like just sitting in limbo after habit. Data like twelve different characters for each person that was in it. Member just had one poster but it sort of I sort of feel like that poster was fan made but it was the IMDB poster but it was like every single like Kathy Bates. Right Susan Serandon Natalie Portman Right Jacob Tremblay Kit Harrington Jessica chastain bleed the Blue Blue Blah Blah Blah movie. Does it look good. No apparently it's the fucking worst the fucking worse and it comes out in a week. Finally wait can't wait the trailers finally out and I'm like the trailers Kinda good but the movies. Apparently this is just like game of thrones. People would go see it came thrown. Just go one more time Lindsay. Have you been sleeping. Answer the question. Lindsey this the proper for the ad you know. I've I have to say I've fallen asleep to moderately Mrs Mazel. Like five nights in a row. Recently you will never get that name right. I have keep falling asleep to it and every time I fall asleep and I'm like no I wake up and I'm like no you know. Forget where I start. Fortunately what I fall asleep to a very easy to remember title..