18 Burst results for "Ryan Levesque"
Taylor Welch On How Inexpensive Products Drive High-Ticket Sales
"We're Roland Taylor how you doing. Amazing or you Gus Rocket? Or happy to chat I, think the last time but actually when. You visit riches event rich. Shefrin in Florida. It was right before the. Movie Madness. For the world shut down did man. A massive gavitt gathering of people for twenty four hours. Like the covert thing wasn't even on my radar at that point like I hadn't even been thinking about it and then like within a week after we got back it just like went crazy. I think the travel bad had just happened and and then it was like. Everything went to zero. I remember thinking I'm like there's no way. There's no way that everything's GonNa shut down like it was in Europe and then starbucks closed and I was like it's over. Over. starbucks capitulated. We're all done. Point and then it was not that long over here. That was like the only thing that actually somehow did reopen I or stay open ended. They just had the longest lines in the world I might not no one makes coffee. Tea. Sarah Okay I was just in Charlotte. It is bad. They're still because. do do you go to starbucks? They could have like three people in the shop saint we're open here. Everything here is open in Nashville because we're not traders. Charlotte. Still I remember just being like what is going on was like fifty people at Align de man I would not wanna live here right now. To the Queen's city but. Put your mask on and going there I guess right did he goes still kind of like half shut like half like restaurants and stuff are kind of open like minimum capacity I think our gym's open yet but I think Close I don't. That's why. On. Gyms opened up because there's a gym in La Hoya that I'm Jay described to you because every time Jim they opened August thirtieth August thirty first. Let me guess you go to dit. La Hoya fit club or something. Yeah. Yeah. Because standard bracket stand to our buddy goes to be so yes, I. Do think it's open because I've heard him say Nice Nike solved. That I know that. Much to the gym. A. Gym. On A. Workout harder. So we're talking about working out I don't think but gives a scoop man because we. We've been following you guys for a long time you in Chris Evans you guys are partners traffic and funnels a physical newsletter. What the memo's I think it's called right Think, they changed the name to insiders access but. Hey Go. Yeah. It's cool because it's like short punchy just gets to the point I think monthly. Dirt cheap. So it's kind of a no brainer. That gives us a scoop of your story, dislike a little brief background, and maybe you know at t.f, trafficking funnels and all that. So. I started freelance as a copywriter in two thousand fifteen. and. I'm at Chris in a mastermind that was run by Ryan Leveque time, and if you haven't had heavies awesome already know him. So he he was a mentor of sorts to me back in the day. I met Chris in I. Think it was called like. You guys remember this this NASA got on facebook next level or next level masterminds Ryan levesque's thing. Yeah I remember. Yeah. Now, you can't call anything next level because it's so cliche but he was one like back in the day it was also. Who some next level shit back and it was the next level stuff. Exactly. So, Chris was doing advertising just space book advertising and I was doing copywriting and we met. Some. Of the stuff that I was doing, wanted it for some of his clients. So we kinda disconnected we sent clients back and forth for about six months in eventually was just like the list of partner up and see what we can do because I'm sitting implants you're sending me your clients, but if we could put it under one roof, you know it'd be amazing started agency. So we did the agency thing for a couple of months and it was great we. In the first three months we got up to like twenty, five, thirty game we started consulting in January -cause we were. We were doing work for people, but there were friends were asking us what was going on we that we started doing education because of that Excuse me a little Kobe remnants here. Not, really all. Now really okay. So we stopped, we actually hired a guy named Sam in January of two thousand sixteen and he looked at our economics in our business model and he was like you guys are GonNa make way more money. If you just teach the ropes rather than doing it, you're like I oh, you know we we kinda like doing it and but we got so busy on the consulting side that our prices were like two hundred brands of the funnel people don't WanNa pay that. Ended up. Yeah. We kinda discontinued it just from pricing so His been it's it's actually just hit. It's five year mark. says. It was actually started in September of two, thousand fifteen don't. We just crossed over that threshold twenty twenty. So it's been around for five years. started. Go really fast two, thousand, Sixteen Golf we were at half a million dollars a month. By the time we got to the beginning of two thousand seventeen be Kinda got stuck there for a little bit lassoed out of two thousand eighteen we started hiring a team did everything wrong lost the team tried again lost that team to but by the? Nineteen it pretty good team. We had a really good operator who came in our coo in we started sales mentor. The beginning of nineteen sort of wealth gap mid two, thousand, nineteen. We just acquired a business in Australia a couple of months ago. So now we have A. Four or five businesses kind under this portfolio of companies anti is it goes back and forth from being the biggest to the second business at biggest business actually. So kind will know for is becoming the second largest in the company of the portfolio companies
"ryan levesque" Discussed on The Hustle & Flowchart Podcast
"Needs and higher. You're GONNA be using the bag and I can recommend the best bag for you. It's Lonso tatum approach to selling, but instead of doing it one on one you doing it to to hundreds or perhaps thousands of people every single day automate. That's really cool. That's powerful. We I was GONNA say it's like a consultative closer consultation close and it's just asking the right questions like a yeah. I mean is like any good salesperson would probably do this, but it's feel like a sales experience you're you're you're EXP- you're identifying certain things that are already in their mind sparking curiosity, but it's leading them further down a path, and it's not like some assessment that you see on facebook. That's like hey. What's your personality type character? Are you in? This is action. We. Can take their. It's like it's like anything right, so let's let's not throw the baby out with backwater. Why are those quizzes so effective? What can we learn from them? What can we take and what we can take from them is that there are few types of quizzes that performed better than anything else in so anybody who's tried quizzes anybody who's thought about using quizzes? Who hasn't got the results that I shared? Earlier generating millions of leads, instamatic days of millions of dollars of in sales You know going from driving lift to making hundred thousand dollars a month like no one why? Yes, that's a good one right? When more people aren't getting results like that comes down to three big mistakes. There's three big mistakes. And we'd start touching on one of them. The first big mistake is using the wrong. Huck. The wrong big idea to get people excited about ten. You're quiz and I've been doing this for over a decade now and I've tested virtually everything under the sun, as it relates to quizzes in all sorts of different markets and what we've been able to find is that when it comes to coming up with a right hook, the good news is is there are three main options to choose from. Three quiz hoops that performed better than anything else. I. One is the type quiz and that's the one that we start talking about the. Game of thrones character. You guys character you. People want to know what type they are right. They want no What's your? Three year you to what's my type? What bucket you fall into a curiosity thing very much curiosity based thing, and the reason for that is we is human. Beings are hard wired to categorize things now we know that as human beings were complex or Sims, and on the one hand. Yes, we're all different raw special snowflakes need, but another hand. Our brain wants to categorize things. If you think about when we were kids and you can think about when when if you've ever had. You know young kids that you've taught anything to young kid will learn. Everything to a young kid, every furry creature around the house to a young kid is a is a cat. You know cat, cat cat, and at some point they learned the difference between cat and dog so another two buckets right? You've got cats and dogs. And then they learned the difference that they're different types of dogs, right? You've got poodles got pugs and everything in between. It's you learn how to categorize things, and so we're. Our brains are hard-wired that way. Cindy with color. Color color exist on an infinite spectrum, but we in our human brains want you put colors into different buckets? This Lou this is red. This is orange, green, yellow green, and we come up with labels for these things, so we have a natural desire to want to ascribe a label to anything that feels uncertain, so we want to be able to label what what what type of I want to know like. What's my? You know? What? Where am I on the on this? Of Colors. So type is the first one the second major Hook that. Performs really well is what we call eight killer. Now. Killer is where you're identifying the mistake that someone is making in a specific area of their life. an example of this is the killer. In the tennis market as I mentioned a moment ago, so if you've ever struggled to play with a new partner, could you be making one of these? Five doubles killers which doubles killer. Are you making right now? Now! Basically you're asking a question that that is probably already in their minds, but you're just identifying it very clearly in crap I got no this okay. And the reason why this works so well is because in our human brain. Fear of loss is infinitely more powerful than the promise of game. Going back to the kid example again I've got a Kiddo so. Also comes to mind. Is if you've got. If your parents in you've got kids. Imagine one of two headlines, headline number one. How to raise a well adjusted a contributing member of society. Click here to find out now. Versus, The five biggest mistakes that parents made that screwed their kids up for life. Which one of these are you making that one? Click. We WanNA know. Like the the fear of loss is infinitely more powerful than the promise of gain, so we tap into that so the Gulf market. There ten major swing killers ten major mistakes. People make in their golf swing. What's your number? One swing killer find out now progress killers in the guitar guitar market when it comes to play the guitar, there are few key mistakes that people made in their technique. which mistake are you right now? So this killer angle is incredibly powerful. That's the second one. The third one is a score based angle now. The reason why the score based angle works so well. Take this quiz to find out my. My Sport, like for example, the real age, which by the way if you're not familiar with that test, that's a quiz that over forty million people have been talking about. This is magic having a list of forty million people. It's a quiz that identifies what your body's real age is relative to your body's. What what it says on your birth certificate, so I might say that you're thirty five years old or forty five years old or fifty five years old, but do you have the body?.
"ryan levesque" Discussed on The Hustle & Flowchart Podcast
"Put Out for your show. It may be great for me, but it may not be the best episode for me versus if I go to your website, and it's hey, we've done over one hundred episodes, and to figure out which ones right for you tell us a little bit more about your situation where you're at right now, and we'll recommend the best three episodes for you to get started with on the hustle and flow podcast right here right now, being a Ryan. To. Do this by A. Huge Opportunity Right, and then it's like crap, so no I come in and I'm like. Oh, my Gosh! Those three episodes were gold dude. They were gold. And now you've got me hooked now. I want to listen to everything versus a great episode. That just wasn't the right thing for me right now, so and by the way just as an aside, that's a someone you. You can put in every single episode. You ever do by the way like Joe WanNa get a recommendation on the best three episodes. Listen take our quiz to find out now. Go to whatever right so great just so all these reasons cheap leads high volume, valuable data, high conversion, rate, and most importantly better cell, but better serve your audience at the same time, so. These are the reasons why quizzes are so compelling and so effective. I love it and that's that's all growing. This list not only. Is it a large list over time? But you're having the most quality. You have all this data for segmentation in all these different. Things that you can do in the back in. But I love. How back like we talked about the customer journey? It's you're actually kind of directing the self directing them. Everything should increase, and and really your your Your relationship to that list should be really good as well so the engagement rates I'm sure are probably pretty Dang high as well. Opens and Whatnot Oh for sure it helps everything that you that you do along the way absolutely yep yeah. Yeah. We've done some quizzes in the past i. mean the coolest thing about the quizzes is when somebody goes through that entire process of answering all these questions. Let's say there's there's like seven questions, and they get the answer, and then you ask for the email before you actually give them the answer. There's like this sort of I. Know You're going to get to the psychology but I've just like from my experience. What we've noticed is just like if the answer all those questions they're going to update because there's like this open loop now of like I need to get that answer and so I can definitely see how it can can grow the list so well. Let's let's talk about some of the the sort of niches in some of the kind of businesses that you've seen this work in. You know obviously a lot of our listeners are well. All of our listeners are like digital based businesses We've got a a marketing business. We've got P. Listeners that are like contractors. We have painting contractors that listen we have. One of our listeners is actually someone who runs a sheep farm and sells wall products online so oil. It runs the gamut, so let's let's talk about some of the niches. You've seen this work in, and maybe some case studies. Yes, sure so I mentioned a few of the markets that personally had experience in so everything from Orchid Care Memory Improvement Dog training business consulting I talked about two examples. The pay pal acquisition that was involved in the NBC acquisition was involved in, but let's talk about just regular businesses like regular people guys like. Men Women like like us. in all sorts of different markets so a couple that come to mind so Alexis feodor. She's in a market that is traditionally really difficult to sell to. She sells to artists, so artists are market She created a quiz called the art marketing types of she helps artists grow their following like reach more patients, and so she created a quiz called. What's Your Art Marketing type and on the back of that? She sells a digital course that she's She's six figures a year just on the back of this quiz. Another example so Morgan McDonald's cheese in the book space, so she has a small publishing business where she helps. People publish their book, and so she created a quiz called. You're publishing path. What publishing path is right for you She has a high ticket. A book deal on the back of it, so we're talking seventeen, thousand twenty, five thousand dollar offer right on the back of so Alexis his case, it's a multi hundred dollar course. In Morgan's case, it's a tens of thousands of dollars engagement. Michael Hyatt who's a good friend of mine. WHO's literally just chatting with him on facebook earlier today about something completely unrelated, so Michael is a bestselling author got multiple books that he's that he sold near tenth bestselling author. He's the leadership space and he has a quiz called the platform assessment, which is what's. Where's your platform at right now? In terms of the growth of your business, take quiz to find out on the back of that. He's a Webinar, so he takes people through quiz into a Webinar to sell his program, which is a multi hundred dollar program. I mentioned the golf space will talk tennis face, so we'll Hamilton. Tennis space and he has a quiz called doubles killers. What's your? If you play tennis before you know that if you play with a play doubles in, you're playing with a new partner all the time while it's kind of like a little bit weird jarring like Carter. Exactly, so it gives a doubles killer twist like what's the biggest mistake you're making when you step on the court with a new partner, take this quiz to find out now, and he drives people into a playbook, so it's an actual like a tennis playbook that he sells on the back of that. A deirdre face, she's a therapist. We're talking about like local business owners right to local practice on local therapists she has. What's your relationship type? Take this quiz to find out now, and she gets new clients on the back of this relationship type quiz Neal Gorman, he's a speaker and so he is is a public speaker. He has a quiz and he uses that quiz to get speaking gig. Speaking opportunities I think. He took him four years to make to get to nineteen thousand leads in his business in in less than a month, he added ten thousand new leads..
"ryan levesque" Discussed on The Podcast Domination Show | Grow your audience, make money and have fun doing it
"It's funny so I remember the the event we met at which has asked live. That was For some reason he Ryan levesque's ads popped up in my feet recently analysis. Like you. Just give me memories of that of that event which is awesome and to set the context. I Guess Rick I wanted definitely touch on a little bit about what you do now. What you've been doing for last would have been twenty or thirty years now. Yeah I've been in for a couple days. Yeah music business for a couple of days. That's for sure. Yeah what you do. And then we can fast forward into the podcast and what kind of platform and leverage that has really turned in for you and your business. What's that what he how using it now? Sure I'm sure you've told the story million times but You've got a pretty amazing story so I think that. Thank you for having me by the way it was It's spotty 'cause yesterday. I was watching a Ryan video when he was talking about being stuck at home. They were about to embark on the six thousand Lego piece journey and then recently. I was at the click bundles crews and I was speaking and ran into a guy that says. Did you speak at Ryan's Leveque Rebecca Event in Vegas by any chance and I said yes I did so It's funny 'cause it all keeps coming back to that but for me my background. I got my start in radio. That's all I ever wanted to do. Which podcasting works perfect for me? Now that allows me to kind of fill that void but Rodeo is what I did Did that up until two thousand and one. When I was pulled out of radio to work for a record.
"ryan levesque" Discussed on Smart Passive Income
"Just two people with success is to share what those five factors are so the business idea that you might be thinking about in the back of your mind whether your mission based passion based undecided or an opportunity base. The idea that you have in your mind you can run it through these filters and pat even for you as you're going through this but what might even be fun as if we pick one of the things that you've got going on. I know before you hopped on. We're talking about like there's you've got like a million things going on so if we just pick one of them just as an example and just kind of run it through this filter of these five key what we call market must house and just ask yourself. How many boxes does that idea check off? Does it checkoff all five? Four three two one and anyone at home watching or listening to this right now. I'd encourage you to do the same thing. Just think about that idea that you've been kind of thinking about in your mind or you have an existing business. Just ask yourself. How many of these boxes does that idea checkoff? So we'll start with the first one first. One is what we call. I'm going to pick the scope. I by the way just as an example new business that we're in physical product very specific who the WHO being will people who shoo video and we'll just go for them. So I'm you know use me as a guinea pig and everybody else play on. Please awesome good as a perfect example so first thing that I like to look forward market must have number one. Is You WANNA look for? What's called an evergreen market? What do I mean by that? While I mentioned a little bit earlier that the first business I started was teaching people. How to make scrabble tile jewelry and it was the first thing I I started. Got into that business because my wife one day came home. You know before we had started our business and I would you know was having dinner conversations with her with all sorts of crazy business ideas every single day like how about this and how about that and how about this and eventually when she said all right how about this and she showed me this brand new website. Is this two thousand six brand new website which is a huge site nowadays but it was brand new at that time called? Oetzi DOT COM and for anyone familiar. He's like Ebay for making handmade products and she said Take a look at this jewelry that selling like crazy and it was as jewelry that combined scrabble tiles with Origami paper and a resin on top of it that made it almost looked like a glass jewel and at the time we were living in China so before I got into this online space. My last real job. I was opening up sales offices for a company in China and my wife getting her PhD at Hbu Hong Kong University. And we're in Hong Kong and she'd take a look at this thing and she said look we're in China. We have access to all the Origami paper in the world. We have access to inexpensive labor. We can manufacture this jewelry. We can import it into the United States and we can get rich and I said Okay. Honey Timeout said. I don't know that I want to like chain myself to a factory in southern China to manufacture this jewelry. Like I want you know a location independent business. I want to travel freedom all these things and so we kinda shut the door and the idea a few weeks later. I'm having again one of these conversations about this idea. What about that idea? And she said what about this turns a computer Michelle mcgann and she once again shows me at since she says what about that. Scrabble tile thing said honey. I thought we closed the door on it. And she said no no. No no no take a look. This woman is making the jewelry. She's teaching people how to make the jewelry look. She's selling this tutorial and she's teaching me how to make this jewelry now the cool thing about F C and this is a clue to finding a profitable market. The cool thing about Oetzi is you can see a person sales history you can see. Exactly how many units? They sold today yesterday the day before that so what I did I reverse engineered going back a couple months her income. How much money she was making and she was making over ten thousand dollars a month. Selling this tutorial how to teach people how to make scrabble tile jewelry so my wife bought the tutorial. It wasn't very good. It was like Microsoft Word like spelling. Mistakes was really bad. My wife learned how to make the jewelry. We built a better mousetrap. We started selling it and I you know first month. We sold a couple hundred dollars a couple thousand dollars next month. Five thousand dollars. Six thousand dollars. Eight thousand dollars. Oh my gosh brigadier rich like this is crazy. This is this is amazing and and I learned the first lesson that I wanNA share with everyone here and that's the next month. Our sales dropped to almost zero and it was at that moment that I realized that the market that we had gone into was nothing but a fad. The reason why most of us probably listening right now or wait. Scrabble tile jewelry like. What is that all about because it disappeared beanie babies or pogs or fidget spinners or any one of these things it was like a huge thing for about five minutes and then disappeared off a cliff and at this point. I had quit my job. My wife was finishing her her PhD. We had no income coming in. We had this moment where we looked at each other and said crap like now what and it led me to that first lesson which is going into an evergreen market so with that knowledge my wife and I moved back to the United States and we moved back to the United States. My Wife my wife got a job as a museum curator making forty thousand dollars a year and is just enough money to pay our living expenses in a tiny little apartment no furniture. I mean it was just very spartan living but it led me to create our next business. I said all right next business I go into. We have to go into a market. That isn't a fat and so I started doing research into one of the oldest longest lasting hobbies in America. And what I found was really interesting. Do you know what the number one hobby is in America? And it's been the number one hobby in America or number two for the last one hundred years any guesses on what it is. It's obvious when I say it but just I didn't know this when I when I did. The research. Woodworking close guarding guarding. Is the number one hobby in American? It's been it's gardening and reading guarding and reading have been the number one and number two hobbies in America for the last one hundred years and so I said okay. So that's something that's not going away. It's not like scrabble tiles jewelry and it's GONNA disappear. It's not going away. And I started doing research into different sub niches within the gardening market and eventually settled on Orchid. Care the reason or could care made the list is because when we lived in China we bought a bunch of orchids and they all died and I figured wealth. If I had the problems like caring for orchids in our house like other people have the same problem. So we went into that business and Followed the what's now known as the ask methods to understand what that market needs challenge that they have. We took business from nothing to about twenty five thousand dollars a month in eighteen months. My wife quit her job. We grew the business about half a million dollars a year and went on to become one of the twenty three markets that we just went into market aftermarket using this process. And so the key difference. Is You want to go into that market. That business by the way over twelve years later still pays all of our living expenses so everything that I do with ask and choosing everything that just like all on top that tiny little business still produces enough money to pay our bills over a decade later in the reason for that is because it's a market. That's not going anywhere right. It's an evergreen market so that's market must have number one. I like that. You offer any suggestions on either tools or ways to know whether or not something. A person who's interested is a fat or not. I would imagine that it might be difficult sometimes to know whether this new idea that I have could tomorrow on my favorite tool. This is a totally free tool. And it's one I think you may have. You may have talked about it. A little bit in either will it fly or or maybe one of your books are definitely in some of your courses. It's called Google Trends. So Google trends is of is a free tool put out by Google where they publish the search volume for keywords. Going back to I believe two thousand and four. So we have fifteen years of data that you can type in keyword like orchid care or fidget spinners or play guitar and you can see over fifteen years. What is that surge volume? Look like now if you look at a keyword fidget spinners. It's a fun one type in. You're GonNa find that the keyword volume spikes up the moon and then drops off a cliff. I'll give you another one. That spikes drops. It was a thing about maybe maybe about eighteen to twenty four months ago that everyone was talking about. It was the biggest business opportunity. You could not log into facebook or instagram or go anywhere without somebody talking about it. You know what I'm talking about now now. I'm so curious bitcoin. Of course there's time where everyone was like bitcoin this. I'm starting a Bitcoin podcast. Bitcoin membership. Everyone's talking about Bitcoin if you look at the search volume on Bitcoin. Bitcoin just shoots up to the moon and then falls off a cliff and then goes nowhere. So I caution people away from going into trending or fad markets. Because you don't know where you're going to ride like where you are in that that growth pattern are you at the top and ready to just fall off at the bottom of growth. So what I'm looking for is what I call. Metronome markets metronome markets. Just like a metronome for anyone who's studied music it just takes along tick tick tick and if you look at the Google Trends Graph. It's going to be stable. There may be a little seasonality to it but it's stable from one year to the next. So that's what you're looking for. Markets like that if you look at a market like orchid care. You'RE GONNA find that. It has that pattern this season. -ality do it because it's gardening sub niche but it is a market that just hums along year after year. So that's the first thing. But here's the thing. It's not enough to just be in an evergreen market. The second market must have is what we call an enthusiast market now. An enthusiast market is in contrast to a problem solution market. What do I mean that? A problem solution market is a market where people have a problem in their life and they go to solve it and then they move on never wanting to think about it ever again. Perfect example would be something like a flooded basement or removing a wart or removal is a problem solution market. You have a war. You Buy Medicine at the.
"ryan levesque" Discussed on Famous Failures
"Market and andy allure that i think some of these sad's draw people to more recently there's a one that i think will be familiar to you and i when i bring it up of course i mentioned fidget spinners already but what was the topic and maybe it didn't hit you and you're circles in the same way that it hit me in my circles about a year and a half maybe two years ago that you could not go online on social media without someone talking about like this huge boon you remember what i'm what i'm talking about is about a year and a half two years ago when i say you're gonna know exactly what i'm talking about you know they're they're actually a couple of things that come to mind when you talk about imitation in fads that exist the two years ago that no longer exists they went up thinking about is bitcoin a you could not turn a corner without somebody talking about bitcoin this and oh my gosh bitcoin is the future oh my gosh like i'm going i'm quitting my job and i'm gonna start a bitcoin podcast her i'm starting a bitcoin exchanger the bitcoin bitcoin that it'd be end of two thousand i believe is seventeen eighteen her seventeen year old but his in december bitcoin reached an all time high and then literally within days the market completely crashed right in if you look on a google trends which is a free tool it's one of my favorite tools cause a great tool to look at the size of markets the competitiveness of markets google makes all this information available for free you could look at bitcoin as a search term and if you look at the last five years you'll see how it goes up up up up up and then falls off a cliff and it's false perfectly in line with the bitcoin price crash that were talking about it underscores the important point is what i call in my most recent book choose one of the five market must have five things you absolutely wanna make sure you're market has in one of those things is to be an evergreen markets what i call metronome no market a market that just takes so long every single year markets like leadership skills markets like build confidence markets like beechy markets like working care markets that have been around ten years ago and they're gonna be around a hundred years from now not markets that come and go not markets that the media is constantly talking about and writing about those with the markets that attract a lot of competition and they grow very quickly but they die very quickly as well so you look for these natural markets that are gonna stay you for decades into the future that such great advice so invest in things that don't change in a sense right because chasing trends as you said can work in the short term and whether you're scrabble joel embiid business it did right you hit ten thousand dollars a month and sales but then it fizzled out from from there it ends up being a recipe for long term disaster in overtime imitation makes de original obsolete the same path right that lease the glory for one person king calls catastrophe forty other but the instinct to imitates is i think in natural one right like that's how you learn everything when you're growing up you looked at how people other people are walking out there people are tying their shoes all earning in our in now younger years happens through emulation 'em and so when you're first starting a business i think it's probably natural to look to what other people are doing around you and you know what's working and what's not working and then attempted copy them but then if what you're copying being ends up being just a fad be it scrabble jewelry or or bitcoin or i dunno the fast and furious series like they've made seventeen of those movies they work in the short term but it ends up being they really porn russ msn in the author exactly it's the game it's very difficult time things the right way you could see it now if you look at some of the diet trends that were hot a few years ago people jumped into them right now the hot thing at the recording of this interview is kito right keno everything is the kito genyk diet like and guarantee you at some point in the future i dunno if it's gonna be a year from now two years from now three years from now five years from now kino's not gonna be the hot thing anymore there's gonna be something that replaces it primal replace paleo paleo it was the big thing now it's primal so you can see all this movement you're looking for markets this is the key this is a great tactic to take away from this interview is go to google trends and you're looking for markets when you type in key words that are stable they are stable year year after year after year markets that are trending markets that that have a breakout a path just like when you're you know plotting stock charts plotting keyword trans markets that have a breakout period oftentimes have a steep decline in crash there after an it's difficult the catch it you don't know if you're at the beginning of the upward trend or at the very end of an impending crash and i think the same applies to social media platforms for example it breaks my heart to see someone spend all of their time building there following on instagram in in like not building an email list not investing in other sources of growth just assuming that instagram is going to be around the popular for while indefinite future but then you know the next thing you know they changed their algorithm and then you had access to all of these people then you don't have access to them anymore it makes a lotta sense to to try to discern whether and how what you're chasing is a trend and also to hedger bat so not you know invest time and instagram and building email list as well because email it's been around for a really long time and instagram my fizzle out even though it probably to someone who's listening to this in two thousand nineteen it sounds like you know really really difficult for a platform like instagram to not be around five years ten years from now but you never know i mean look at my space look offense there so it's really important to roger bats in in a mess and other platforms is well you mean my my my space account is it worth more and i'm thinking that so so you've got this great profitable business on orca gardens and then fast forward to two thousand twelve and you ended up andy i see you what happened i thought they work at thing was a fluke i did you know i had the experience firm the scrabble tile thing behind me and i thought this i'm gonna have the same thing happened again so i diversified into another market i went into a market that was really designed to make my parents happy because i wanna i want to show them that i was using my neuro science background from brown in my career so i went into the memory improvement market i decided to start teaching people how to improve their memory using demonic said memory techniques and so we built a brand called rocket memory it's still exist today into that business about half million dollars a year and i kind of start developing this formula an i proceeded by going into twenty three different niche markets everything from a working care memory improvement to tennis training golf training a satellite television outline health high end water filtration systems business finding all these different markets and so if it sounds like i was putting the pedal to the metal i was in in two thousand twelve when i turned thirty years old i was blessed the greatest gift of my life my first son was born you know as a new dad in a ceo running a a fast growing company but he wasn't a whole lot of sleep i started losing a lot of weight now the recording of this interview obviously you can't see me about a hundred eighty five hundred ninety pounds pretty good shape about maybe twelve percent body fat right now pretty good shape after my son was born within six months once i dropped down to a hundred and thirty two pounds i just talked about the fact that i was working hard not getting a lot of sleep you know new dad sleepless nights you know baby who's not sleeping through the night trend around a business runner multiple businesses in the wasn't taking great care of myself and i was about to head out to a business trip and before i did my.
"ryan levesque" Discussed on The Hustle & Flowchart Podcast
"Com for slash hustle. An honest about this. I we only have a limited number of copies here in our office that we can do this for. So we said a few aside first come first serve, and would be happy to do for anyone who's interested to dive in further. Thank you, man will link that up as well. And yeah, after I bought the book, I hopped into the bonus section and I think is pretty bad ass. And yeah, like you said, I love the fact that not only the audio books there because I'm always undecided. Which one's best for this book. You know, you never know we have all the supplemental materials and there, so anybody who's listening. You actually have those graphs that you were talking about. So. You're doing it right man. Thank you. Appreciate that. Choose the book dot com slash hustle. And also choose quiz dot com. Go check those out. Thanks so much. And this, this has been amazing. Yeah. Appreciate thank you guys so much super appreciate it. Thank you. Thanks, everybody for listening to this episode of the hustle flow chart podcast for taking the time to listen, we want to give you something a little bit special every single episode that we do. We actually have somebody on our team take notes. We basically have Cliff's notes version of every episode where you can go and find all of the tips and tactics they laid out all of the resources that they laid out all the good stuff from this episode. We actually have a nice simple note version that you can find on our website, evergreen profits dot com. Find this episode that you just listened to. Email address. And we'll send you the notes. Thanks for listening. Don't get it. We love you..
"ryan levesque" Discussed on The Hustle & Flowchart Podcast
"As much preneurs first one is what we call the mission based entrepreneur now mission based entrepreneurs of the type of person that have caused that they would die on the hill, for in other words, they've got some wrong that they wanna make right in the world. I talked about in the book Christie Kennedy Christie is a mom her son is autistic, and was bullied in elementary school. So as a mom, she had to do something about it. She had to go talk to the principal, and do something about and getting vaults before you know it. She decided to make it her mission to eliminate bullying from her son's school, which led to eliminate bullying from the school district, which then led to building a company that's now, worked with thousands of schools and school districts around America, eliminating bullying from their schools and it all because of his mission that she was really drawn to now. Not everybody's wired that way. Not everybody has like this mission that they're really drawn to some people do, but not everybody in contrast. You also it's called the passion based entrepreneur. This is why I'm going down this road to answer your question. Passion. There's some people that are very much drawn to making their passion, their vocation. In other words, they've got something that they're super passionate about like in the book. I talk about Charlie Wallace. He's guitarist traveling musician loves the guitar wanted to find a way to make the guitar and playing guitar and learning guitar, the focus of his business, and he built a very successful business teaching people how to play guitar online. It's a business that's grown to over two million dollars a year that he start Rach now. He's an example of someone who's taking his passion and transformed into his vocation now. The difference between those two may seem like what's the difference, mission based entrepreneur or the type of people who want to move people away from something negative passion, based entrepreneur are the type of person wanna move you toward something positive, and that which they love a not everybody's wire that way mission base. Passion base. The third type is the opportunity based entrepreneur, there's some people. Are just wired in such a way that they look around and they're constantly saying, how is it that nobody's created a solution to that it look around? They're like, oh my gosh. I've got an idea, and they just sort of have this radar. That's always up there, kind of the entrepreneur and the most classic sense of the word. Now, you've also got a fourth type which is actually my type so spoiler alert anyone curious, my type is the four five which is called the undecided entrepreneur. Now, the undecided, entrepreneurs, the type of person who knows they wanna be their own boss. They wanna start their own thing, but they just have no idea, what that thing is going to be, and for that person in the book, I recommend doing what I did, which is to start with what's called a practice business, just like when we learned, how to drive a car, the first car you learn how to drive it probably wasn't like.
"ryan levesque" Discussed on The Hustle & Flowchart Podcast
"Like I needed that kick in the pants of my company A G about to go bankrupt to give me the light, the fire under my butts start my own thing, and I think there are a lot of people least in my world that their situation is as follows. They're not living in a cardboard box on the side of the road there. Life is good. It is fine. But there is this fear people are afraid of screwing up their good life in order to go after what they really want. In other words, are frayed to give up good in order to go for great. And the reason why I wrote this book. Book is because I know there's so many people out there that are frayed to go all in, like, for me, I'm willing to do the work. Like if you tell me that if I climb this trail, I'm gonna get to the summit, I'm gonna get to the top of the mount. I'm willing to do the work. I think most people are like that. They if they if I if you're telling me if I climb this trail I walked this path, I'm gonna get to the top. I'm willing to do it. But what scares people is when they get to the bottom of the mountain and they don't know if the path is actually going to get them there. Right. The space process is designed to help you have clarity and confidence that the niche market. Your business idea is one that is set up to succeed. In other words, it's not one that you're just gonna invest time and money and energy.
"ryan levesque" Discussed on The Hustle & Flowchart Podcast
"A looking at the factors that separate those markets that were successful from the ones that words it turns out that there are these five market must have, and the first market must have is what we call going in evergreen market. Now never market marketing contrast with the fad market. The scrabble market is one that was relevant fifty years ago in it'll be relevant fifty years from now. So things like in currency, like all these, like, foundational types of things. Okay. Exact yeah. Exactly things that are, you know, been around forever. So, like the example that I'll share is the next market. I went into which is so I started looking into I said, all right. If this scrabble tile thing is a hobby that lasted like five minutes will one of the hobbies that have been hobbies forever. What are the have been doing for ever, and I started doing research, and came to find that the oldest hobby in America, the thing that's been around forever. And it's the number one or number two hobby, in America and has been for close to one hundred years. It's gardening. I was gonna say, yeah. Fishing or something? Bid one hundred million Americans consider gardening to be a hobby, now, of course, it takes different shapes and forms. There's urban gardening. And there's you know herbs and some of its vegetable gardening. It's, it's different forms, but gardening in some way, shape, or form the other main hobby is, is reading by the way, so it's reading and guarding number one, and number two thirty when he's curious but so I started looking at gardening, and I started looking at sub niches within the guarding market, and I was making big long list of possible, niches and on that list was a market that came to mind are the market of orchid care. And the reason why orchid cares in caring for the flower orchids came to mind, because when we lived in China. My wife asked meets a by much orchids for the apartment we did and literally like within like a week or two. They all died to kill. They're hard to keep alive. Exactly. All right. Well, if we have this problem by other people have this problem. So it's like one of the ideas on the list, and it's passed all the tests that I learned to be important. And so when into the orchid market apply the ask method, so went through, what's now, come to be known as he asked the understand that market, a deep emotional level, understand the buckets, that exists in that market, the different groups or segments of customers in that market, who have different needs wants desires, and then grew that business from nothing to twenty five thousand dollars a month in eighteen months that point we have the confidence for my wife to quit her job, so she quit her job. We moved from Brownsville on the less than a mile away from the Mexican border up to Austin, Texas, which is where we've been for about the last ten years grew that business to half a million dollars a year and in contrast to the scrabble market that orchid market that business that we built over a decade ago, ten years. Later still continues to pay our living expenses to this day. Wow. Now, I share that as an example, in contrast when you have a market when you choose a niche that checks off the boxes and sets you up for success, not in the short term, but for years and potentially decades. God, I love the so yeah, with the five Mark markets all that stuff into the book you lay out so many different different specific things that people can kind of start with you'll have a process it. Like of. It's going to, I think it was a three tier process of really brainstorming than trying to discover some of these markets to use Google a lot of the keyword research, and then you finally make a move based off of all this stuff..
"ryan levesque" Discussed on The Ziglar Show
"Sigler ten percents off. Hurry offer ends August first. Number five and spiritual. Tell us about what you're doing on that side of your life, what your plant. So for me, one of the things that I've tried to get better at is creating more distance between my reaction to something and my response to that thing MRs this one hundred percent, one of the areas that I have a lot of opportunity for improvement, and I've a tendency because I'm a quick start. Just the way operate. Something will happen. I want to respond to it right away. And so what one of the skills I'm working on creating more distance between that. And so spiritually speaking, I've a practice, it's called a meditation practice of prayer practice or spend a little time every single day by myself, and I'll tell you what I do. It's after back from the gym before I'm home in my car in the driveway where I just sitting with myself alone and practicing mindfulness to get better at that distance between something happens, whether it's good or bad, taking deep breath floating on it and then reacting after creating. That's so I'm not going to like this is definitely one of the areas that, gosh, if you have any tips of any tips like this one that I want to work on, but I know if you put your mind to it, you're gonna crack that nut. And so that's kind of one of the areas and I'm working on right now. I would have to say out of these spokes. That's the one that most would say is the most important we know that. And yet it's the one that's the least urgent and doesn't get tended to watered as much for sure. Thanks six career. And this one you have had you told us the story in our initial interview that show five ninety three folks. You haven't heard it. You need to go listen to it, but you've had a very career. You've done a lot of different things and worse. What are the things now? I'm sure my gosh, you work with so many entrepreneurs. You are overloaded. I imagine with opportunities and as you continue to have success, you can go hundred different directions. What are the things that you are doing to keep yourself on the right path? Career wise for me, I think I started making a bit of a shift in my my focus on how to develop my skills in my career about a year and a half ago where I shifted from becoming a better marketer communicator teacher to becoming a better leader. And that's one of the areas that I feel like I'm still I'm still crawling on my hands and knees right now. I'm still taking my baby steps learning still floating in the pool, trying to figure that out. But really becoming a better leader, what does that mean? Exactly? And there's there's so many dimensions to it, and I think it's one of these things that we could. You can develop that skill for the rest of your life. That's where my head is right now is how to become a better leader. Now, tell you one book that I read recently a big impact on my thinking. It's a book by by Ray Dallaglio called principles, and it's incredibly popular book. Now it's very thick book. So it's it's a book that I think few people read cover to cover its dense book, but it's if you're not familiar with it. Ray dallied is one of the most successful hedge fund managers of all time..
"ryan levesque" Discussed on The Ziglar Show
"That i've had the opportunity to work with since i cannot script better climax to the show than right there by saying sports just going to reckitt and folks that that's what we wanted to bring you into got ryan on the show is to take that that heart to take that that methodology of the ask method and to help you you're talking about legacy work right here and that is what ziglar is about to have success in your business so that you can do what you want to do big picture wise they're so ask method dot com slash ziglar is where you can go connect with ryan and on that you know that's we want everybody to go there obviously to get involved at this because there's none of us if we have a business there's nobody that doesn't need to do this i'm going to do that have a business right now that needs this as a as a major part of our launch in that but we're else can people disconnect with you also on a personal i know you've got a facebook page anything else that you would throw out to us yeah gosh you know the that ask the link that you just gave is is really a great place to connect and here's the reason why this is something we do something called this ask method workshop where we take people through this whole aspect that process that we've been talking about it a high level and it's something we do once a year that is the absolute best place to connect with me if you wanna kinda see what's going on in my personal life and i know you'd mentioned that you know you see my my kid smiling on on my facebook page you can follow me on facebook if you just search for ryan leveque on facebook it's spelt l e the es qe you'll see my my face and you'll see my two little knucklehead munchkins doing some shenanigans in some videos and pictures and stuff like that but i do daily post there as well it's another great place to to follow what's going on okay and folks i want you to know that in this once per year opportunities talking about here you'll come in there and you're gonna join pretty much if not the entire ziglar team and family everybody's involved i saw stuff recently you were with kevin harrington you're doing stuff with mark tim and the entire ziglar industry the corporate i mean we're all involved in this so come in there and you're going to see us there and we're there as students were promoting this thing but were there students ryan and thank you thanks for sharing your heart your story and thanks for bringing this to us thank you for bringing it to me i'll speak first person because i need this i've been missing that had not been utilizing this method enough in my own business so thanks for your help to me and our entire audience kevin thin and honor really grateful for the opportunity and looking forward to have the chat again bart friends i am confident you're now wondering who are your hyper responsive customers and what are their primary problems that you can solve for them you're probably already solving some of those you're just not giving focused to that to draw in more.
"ryan levesque" Discussed on The Ziglar Show
"I want you to imagine that you're in a hospital bed like this and you're by yourself and you're having this experience that the doctors come in and they say this was what was going through my head the doctors come in and they say kevin we've done everything we can there's nothing lost frost to do it's time to save your goodbyes just imagine the people you love most in this world one by one coming to say their goodbyes to you and then finally the last person you say goodbye to is a small person in your life it's a little person it's a kiddo grandkid in eastern few and you have one final piece of advice one final word of wisdom to share with that person as your parting words on earth what do you say and for me it was as clear as day when i had this vision it was live and love fully and believe it all on the field that was just was clear data me and i realized that if i get out of this hospital bed that i wanna make much bigger impact than i've made in the world so far and if i'm going to do it i've got to do it now because none of us are promised tomorrow and so i got out of that hospital i decided to give myself the biggest kick in the butt gotten to the best health of my life made the decision to reveal how i what i consider to be my secret family recipe how i'd had success in all these markets and instead of doing what i had done to share this message and teach it with as many entrepreneurs in the world as possible and that was six years ago and i've been running a hundred miles an hour ever since and it was that realization that none of us are promised tomorrow and that experience of identifying what i have learned is called your through line the thing that transcends everything you do in life and for me my through line when i went through that exercise it was clear whereas day live and love fully and leave it on the field and that's what my aim is to do to leave it on the field to impact as many people as i can to get this in as many entrepreneurs hands as possible because i know this is something that it's a gift that i've had the privilege of learning from my mentors and i just wanna pass it along because it's transformed my family's life and i've seen how it's transformed the lives of so many entrepreneurs.
"ryan levesque" Discussed on The Ziglar Show
"So i picked up the phone call the life insurance agent i explained what happened and he said i thought it was a mistake i said there's been a mistake i got someone else's letter in the mail the you know results crossword every says ryan it's not a mistake and in fact you're going to want to sit down so he had his the lab results which i didn't have yet in his hand he said i'm going to read you your lab results and he said i'm not a doctor but i think he might wanna go see one so i hang up the phone and then i made what i describe as the biggest mistake in my life which is went to google to go with the lab results meant and the results that came back were kidney failure renal system shutdown pancreatic cancer while just turned thirty old of at a six month baby at home and i'm saying what just happened and so i tell my wife that night she asked me casually said i saw the letter from the life insurance companies everything all set while get and i said honey now i don't think so we need to talk and so she starts she breaks down schedule an appointment with the doctors the very first thing in the next morning does the doctor explaining what happens i still think it's a mistake and they said well let's order some lab results will be able to corroborate this statins weight in the weight room we're going to do this you know stat so wait in the weight room and i remember the doctor when he came back out i remember it like it was yesterday he walked down he grabs me by the shoulders he says mr leveque you need to go to the emergency room and you can't drive we've gotta get you there now and come to find out kevin i had fallen to a state known as decay a diabetic hito acidosis and i was what the doctors describe as days from slipping into a coma my kidneys were shutting down my pancreas had stopped working i was urinating blood i had a basically my tire a body was shutting down and the reason why lost all that weight is because i lost the ability to metabolize food so my body was just eating muscle tissue and if you see pictures of me from these days you it's night day like you wouldn't even recognize me and it just funny the stories we tell each other tell ourselves right like oh i'm just a dad i'm not getting enough exercise and not eating enough and not getting enough sleep this is the reason why so we spent the next ten days in intensive care in icu where they pumped me back full of fluids and brought me back and what had what we came to find out at thirty years old i was an undiagnosed juvenile diabetic i was an undiagnosed type one diabetic and my body had shut down and so i take people through this exercise that was something shared to buy one of my mentors victoria la bomb it's a sex or size at went through my head and she takes people through this but i want you to imagine something for a moment.
"ryan levesque" Discussed on The Ziglar Show
"I'm just going to have a practice business and this'll be my vehicle it's like the first car we all learned to drive in most of us it's not the car we're driving now but it served the purpose to teach us how to drive right and so it was the vehicle zana teach me how to drive fast forward to six years ago and i was a very different place in my life i had had you know fortunate to have all the success in all these the markets but i wasn't a teacher i wasn't nobody knew who i was i wasn't having the type of impact that i thought i might have in the world and something happened in my life that changed my life forever so six years ago my first son was born and was after my first son was born that i started mysteriously losing weight so you look at mary here on the video i went about one hundred eighty five pounds right now i started losing weight and i dropped down to about one hundred and thirty pounds so fifty five pounds lighter than i am right now and we didn't know what was going on and i was tired all the time i was worn out and you know honestly i just thought gosh i'm a new dad remember those days right stand up all night you know putting the kid developed like up all night a running a business at the same time not eating and exercising as healthy as i thought i might want to want to be and so i just attributed it to all those things and it was around that time my wife timeline set right ryan you're you're father now you need to apply for life insurance gosh if anything were to happen to you you you know you're taking care of not just me but you've got a an another life and so i applied for life insurance five live insurance and bring the medical examiner to the house do all the things and take some blood to the lab results then i go off on a business trip and come back a couple maybe about a week and a half later and i have a a letter waiting for me in the mail from the life insurance company and the i opened up the letters soon as i got back home and the letter kevin reads denied denied coverage i.
"ryan levesque" Discussed on The Ziglar Show
"A consultant if your teacher teaching something if you're an expert or a publisher of information whatever it is that you sell your solving a problem in some way shape or form for your market and so it all cascades from there but it begins with asking and you know the challenge with asking is as they say in life in life the answers are easy but the questions are hard and if you have eight hours like abraham lincoln to chop down that tree the first six hours of those eight hours should be spent figuring out the right questions to ask and it's a step that most people just jump right into a skip that part and the osma through the process that we that we teach that we that we that i've implemented in so many different markets is all about figuring out those right questions and then following the right process to identify who those hyper czar and then carrying forth that language that they use when you communicate with them in your messaging and when you do this right kevin you can create this this reactions response in people's minds where they say gosh it's like it's like have you read a page out of my diary have you been spying on us at the dinner table because gosh it's like you can describe what i've been trying to put words to better than even i can describe it myself and once you create that response in someone's brain the only question they have for you is art kevin so what should i do about it and that's where you come in as the trusted adviser to recommend the right resource the right product the right next step for them to take based on that situation okay i want to come around and ask about you and your own purpose and motive in this somewhat i'm gonna use analogy of my myself in that many years ago i got involved in the publishing world and i saw so many great messages in sense in book form great stuff i'd go to the book conventions where the dealers go and i'd come back with lows of books and i had read stuff that were just a lot of them were in a christian format in that stamp went in the this isn't an anointed message i mean this this person knows that this was this is a profound message i'm reading this it's changing my life and yet just by looking at the cover as the as the cliche goes this is not going to sell this is crap it's crappy cover and it burn me to see this great message get shot down and know this person's probably on the next book because they only sold two thousand copies of the thing and they're going on that's the same so i entered in that word of of helping authors with their branding with their positioning with their with their cover and so coming back to you obviously you got into work is because you saw hey the good opportunity here gardening whatnot may not have been the calling and passion of your life in and of itself with orchids but as i looked at some of the testimonials on your website and looked at some of the things you're involved in the stories that i saw hearken back to what i experienced what i just shared a second ago that the people you seem to gravitate towards or can i say proud of it looks like are the people who have something they deeply care about a business care about or a business that is helping them achieve something over here in their life that they significantly care about and you are freeing them up or giving them the opportunity to knock it out of ballpark with that and the stories you've got our tear jerkers and so i'm one just on your own personal journey winded you win was the spark of hey i can actually help people make money that's great but i can impact their lives through this the turning point for me kevin was really simple it happened six years ago so you're right that orchid business the scrabble top business the reason why i went into those faces truthfully is because i realized i didn't know what i wanted to do with myself i knew i wanted a business i didn't know what it was and so i took the thing that unlocked it for me and i was one of these entrepreneurs who just spun his wheels at the beginning guys like do i do this.
"ryan levesque" Discussed on The Ziglar Show
"Know the glazes toxic to the delicate orchid roots and yet every single time i'm killing the thing what am i doing wrong now compare that response to how to water when water how much water and it's there that i discovered it was an aha moment for me it was there that i discovered something i now called the myth of the fa q and the sound bite the thing to write down is this depth of response is actually more important than frequency of response and what that means is when you're asking questions it's not just about asking the right questions it's also paying attention to the right answers not all answers are created equal and so what you're looking for here are the hype what we call the hyper responsive segments or buckets that exists in your market and so what i found in the orchid care spaces at their four hyper responsive buckets for profit pools within this market if they're millions of people who are caring for their orchids there's only four groups of them that i focus on one hundred percent in my business people who've tried to repot the orchid and have killed it people who have orchid with flowers the flowers have fallen off and they wanna get the flower they want to get it to re bloom people who have an orchid that specifically has developed yellow leaves and the fourth group is specifically moms who have gotten orchids from their sons usually for valentine's day or mother's day as a gift those are the four groups of hyper responsive orchid growers that we built our entire business around and here's the key we ignore everyone else the reason we're so successful is because we learned how to ask the right questions to identify what these buckets are and for someone listening to this whatever market you're in right now you have the same equivalent of a few of these hyper responsive buckets that exist in your market that are more passionate more willing to spend money more willing to become lifelong fans than everybody else and the key is identifying who they are and focusing everything that you do to serve those specific buckets that was a huge takeaway that transformed everything from kevin and it's been a hallmark of what's now the ask method and the twentythree markets that we've had the opportunity to have success in using this process well and we're obviously you know here today to get your personal story but but then to understand this process i wanna understand this process i did not dig in prior to this because i wanted to come at it just like all of our listeners or at least the ones who don't know of you yet who have are experiencing which i'm sure there's a bunch of have but to understand this because it is as you said earlier a simple process but i'm hearing real quickly this is complex because for me to come in and look at any number of my business asked me okay who are your hyper responsive folks i can't tell you one thing right off the bat enough i get pen and paper and thought maybe i could come up with a little bit obviously i assume that that's what you're going to help us do with the with the ask method is understand those people and then from them is where we derive the appropriate questions yes absolutely everything is derived from there so it all starts with asking the right questions to identify those groups of people want to identify who those groups of people you answer the most important question in business which is not what as in what am i going to sell but who am i going to serve who is this person once you identify that then from there you can decide what are the challenges obstacles struggles what are the things that they're looking to you to solve in their life whether you're selling a physical product a service as.
"ryan levesque" Discussed on The Nice Guys on Business Podcast
"Sixty box i got 424 uh people that came in his subscribed on the baht now what i did though here's the important thing so you gotta this is where i want you to listen the numbers are really good and i'll tell you what they are from a business perspective but i wanna tell you the signifiying thing what i did so backed and that was several months ago and technology terms us like dog years it's like light years ago i was using all i had i didn't have animated characters like we do now i had an emoji kant in i called him chase chased the chabba now chases a fully talking animated robot unau doug if he saw him up there on our website or not but uh but i had this little this'll emoji concord chasing a game a personality eminem kinda snarky i had a pop off at people like it or not as the cutter to laugh alluded it right to make it a little entertaining well here's we did we they came in uh they signed up to win the contest and then i had chased start like popping off to him and asking him on a funny way he could you tell me a little bit about what's going on your body are you and pain in arya strasser you nathlie and we will you can do these chabba its you can start tagging which means you could put them in market segmentation bucket so it's kinda like ryan levesque's ask but on steroids so you can do this and you can start putting them and so based on the which bucket they win an i served up like a pain managment soy or at athletic performance the entourage had are reusing the interactive interactive nature of of a chat but you can really fine tune and get people into these separate little buckets yeah because think about it right no longer does onesizefitsall for you guys at our doom webinars out there you get about a fifteen percent conversion that's industry average would if you've got a thirty five or forty i mean think about what that would do our business so if you go back so that's why you have to segment and the chapel seats can do that now here's what happened the dug it.