31 Burst results for "Russell Brunson"
You Are What You Subscribe To
"All right. So i wanted to share with you something that my wife. Carrie ann i did the first At the beginning of the new year. And that's We sat down and we reviewed everything that both of us were subscribed to and we sorta did a purge and a respectful and together. We said you know what kind of content do we love. What do we want to learn This year what should we stop consuming. What should we start consuming and we did this very thoughtful very proactively over the course of about an hour and the high here for me is. I think it's important to be very very careful. Whose ideas that you let into your brain you know. We only have so much brain shelf space and we only have so much. Time to consume books podcasts Whatever the case you tubes whatever we like to consume and so being very thoughtful about what we put into our brain is actually a very important thing and i think there we put some shit in our head. That can hurt us pretty badly. You know if you're a longtime listener you know Have no love for the hustle stars. And i think they've done more damage to entrepreneurs and marketers than any recent group in history For a simple example you. I've heard hustle porn star. Say hustles the most important word the english language. Well i've also heard hustle porn star. Say no one ever worked himself to death well in japan they have a word for it. It's called karoshi and it translates into death by overwork. So nonstop hustling for twenty. Five years is probably not what you want to do. In addition even worse maybe is. You can hustle all you want but there's a difference between hard work and smart work hamsters hustle in their wheels to and they don't get anywhere. So what's your hustling about matters. And if you're a regular listener you know that i believe that Legends become known for a niche. That they own. So if you're hustling to design your own category that's one thing. If you're hustling trying to compete with an entrenched category king. You're gonna be in for a world of pain and yet millions and millions of business people still consume the stupidities of these hustle porn stars every day and the marketing and entrepreneur. World is stuffed with stupid ideas. Here's another example that drives me nuts minimum viable product. Why is this a good idea. Who the fuck said we. The first thing we deliver to the world should be something called a minimum viable product. It should be called a product. You fucking think is legendary and awesome and you wanna share with the whole world nother just dumb dumb dumb. I could go on with a very long list of very dumb ideas that are marketed to marketers and entrepreneurs all the time the bottom line is be very thoughtful about what you put in your brain because what you put in your brain is what you get out of your life now. Personally i like to go back to some of. Oj's peter drucker can touch him he. He's the original management thinker. His book the effect of executive changed my life by way of example. David ogilvy david. Ogilvy david ogilvy. If you're an entrepreneur if you're a marketer you're not a student of david ogilvy get on it. I go back and look at it all the time. Another one you might love in a similar vein is george lois. He sort of the punk rock version of david. Ogilvy check him out also. Of course the geez of positioning. Our reese and jack trout the so i love to go back and look at a lot of the original masters now some of the newer things that i love checking out is Check out a master class. This is incredible way to learn how to do to be taught writing by malcolm gladwin by way of example or taught how to do a three point shot by None other than steph curry. They have legendary people in many many different domains teaching their skills. It's an incredible product. Love masterclass podcast. You might wanna check out and this is not an extensive example or an extensive list. It's just an example of a few. That i like One of the jeez of marketing podcasts. Marketing over coffee by my buddy john wall and his partner. Christopher penn legendary Venture capitalists mike. Maples junior. his podcast is called. Starting greatness insanely great. Another legendary entrepreneur. Podcast is called no bowl and it's created by my buddies paul martinez and randy comas. And it features that teaching of the legendary bill campbell. Who was none other than steve. Jobs is coach if you're in the b. two b. world couple of podcasts. I love dave gerhardt's b. to b. marketing leaders. Podcast check it out. G. is emerging og. He's awesome My buddy brian burns has the One of the top sales podcast for b. two b. people be to be revenue leadership and the brutal truth about sales and selling brian burns. Check him out. And then the other one i like on sort of the lead gen funnel management Get leads enclosed shit online in the more beat. A sea world is russell brunson and he's got a whole series of podcasts and books most of them have the word secrets in them. Checkout marketing secrets podcasts. And he's all about hooks and offers and driving traffic and all of that stuff so those are just a couple to think about but most importantly i'm encouraging you to sit down and ask yourself a couple of key questions. What the kind of content i love. What do i most want to learn in the next twelve months. What should i stop consuming. What should i start consuming and remember. Be very careful whose ideas you let into your head because your thoughts become your actions your actions become your outcomes and your outcomes become your
"russell brunson" Discussed on Entrepreneur on FIRE
"And then getting in for that same traffic as well. It's slap proof. I love that phrase. I'm gonna steal a russell and give you credit the first few times i use it but then it's mind for ever sorry about that but listen fire nation. You need to recognize the truce that are coming out of russel's mouth and russell put you on the spot here real quick because we didn't talk about this pre but your team. They put a lot of time into this webinar. You did a lot of cool and fun things that i really enjoyed throughout the webinar again. Like telling the stories going to different cartoon things videos and all these different things. What is one of your personal favorite things about this new web That you created ears like dang like my team just came through on xyz like what's just one of those things you talked about. There's so many webinars now in and they're boring and we're like we're going to do this instead of just telling the story. Let's bring the story slavic. How are we bring the emotion and the energy inside people conflict experiencing like semi saying. Yeah we give people to comic club awards. I want them feeling like they're onstage. Getting that award they the can do to create more belief in people on the more likely the be successful. Skeptical people rarely have success. People who believe the ones have success. We gotta create belief. And i think we created this experience when you come the web and like you said it feels different like. Oh my gosh. I'm not watching this experienced in the middle of this thing. And i feel like i'm part of it and that's what's so exciting for me when we when we finished it. You're not just watching it. Fire nation you're experiencing at is true. So i want you fire nation to experience it. Like if you're not going to take this call to action. The somebody like myself. Who's been running a multimillion dollar business for eight years and russell who's now running a business. That's through the roof. I mean nine. Figures wanted to be talking ten figures. Some point no doubt. I mean what. Are you listening to these podcasts. For take action you'll fire dot com slash click webinar. You'll fire dot com slash. click webinar. Get over there set for this free experience. Lemon call it a weather. I'm gonna call it an experience in enjoy and then implement these experiences in your business in your fun. On of course implement the value bombs in your business in your funnels in your life period because you're the average fire nation of the five people you spend the most time with you've been hanging out with our and j. l. d. today so keep up that heat and russell. Thank you for sharing your truth. Knowledge value fire nation today for that we salute you and we will catch you. On the pickle. Ball court rapper. Jay fire nation. Today's value bam content was brought to you by russell and successful entrepreneurs accomplish big huge goals. That's why i created the freedom journal to guide you in accomplishing our number. One goal in one hundred days and we're talking step by step so visit the freedom journal dot com use promo code podcast for fifteen dollar discount and thank you for listening to my podcast. I will catch you there. Or i'll catch you on the flip side. You deserve to feel happier in space can help. it's meditation. Made simple goto head space dot com slash fire for a free one-month trial with access to head spaces full library of meditations for every situation. That's head space dot com slash fire. Fire nation you've washed webinars before but you've never seen a webinar. This good i mean it is not just slide presentation. it is an absolute immersive experience. Where russell brunson which he chew a funnel hacking funnel cloning in his number one traffic hack. You wanna watch this free. Webinar believe me. It is revolutionary. Eeo fire dot com slash. click webinar. You'll fire dot com slash click weather..
"russell brunson" Discussed on Entrepreneur on FIRE
"Russell. Say what's up to fire nation and sheer something interesting about yourself. That most people don't new what's a fire nation <hes>. All right the first thing. I can think of the people probably know about me. Is that like i am. Deathly scared of cats have not touched the cat in over twenty years <hes>. The last time. I touched a cat and mice will shut for three days and i have not touched. A cat said the my in-laws are cat people. So i literally go their house and i stand there and don't touch it. Well i can tell you. Can kate sorry. It was actually a campus and she was growing up. Her family always had one or two times. And i was the opposite. I was always a dog person. Springer spaniels my whole life and finally during quarantine because we used to travel all the time. In fact you. And i are supposed to be out in fiji recently. We weren't able to do that and we had a bunch of trips are ozzy cancelled. So i finally able to convince kate to get a dog with me so we now we have got him when he was two months old. But now we have a seven month old golden doodle. His name is gas and one reason why you'll love him russell's because he's hypoallergenic no shedding which was what i needed. Not because i was allergic to anything but just like. That's the one thing i don't like about. Dogs is the shedding. So gus is the perfect dog. I love him to death and follow me on instagram. If you want to see. Some great dog gussied dog video so russell as i t's earlier during the introduction. We're talking today about how to sell almost anything that you can flip in dream of and you have helped so many people do just that for so many years. I've been an avid click. Finals promoter and user for years and years and years now multiple to calm clever wars. All the nine yards. I mean i absolutely love. Click finals. I wanted to bring you back on. Because you've done something recently that again you just stay out of the curve. You continue to revolutionize stuff for so long like webinars were just boring like slides and then they have a talking head from time to time. There's an like and then you came out with this webinar. It's so spectacular because it's not lake. It's like this. Unbelievably new groundbreaking knowledge. I mean it's such important fundamental knowledge that you need to know fire nation. But it's how he delivers it with the stories and then the cartoons and the videos in the mix and the mismatch like i literally russell went back and watched one of my webinars and i hate it now. Like i hate my webinar. Because you so. I'm gonna follow your lead. My man and i'm going to mix up fire nation. Ill fire dot com slash. Click webinar just go over there. Watch this webinars free. It's amazing will up your game and it will help your business for the content but also for the presentation style you fire dot com slash click webinar and the title is the weird almost backwards. Funnel secret that is currently being used by underground group of entrepreneurs including myself to sell almost anything you can of so russell. Break that down for us. Yeah definitely so the group of entrepreneurs these are like my tribe. My people right. We call ourselves funnel hackers and a lot of people like don't turn means initially and for us. It's like all about trying to reinvent the wheel and figure things out from the beginning. It's like let's look and see what's working currently right and so looking at other people's funnel people's businesses and looking at as a model then create something new and unique outlook and i think that <hes>. When i got started in business online. I thought i had to figure everything out. I was trying to be creative all the time and it really really struggled until i said that there's people who've been doing this for a long time and they're just trying to reinvent the will let me see what they're doing and what are the tweaks and changes. I can get my product or my service into the structure that they've proven his work and you know this is well anyone in in the online business like the art and the science right in the science doesn't change the framework. It's like the frame of a house right like that's that that doesn't change and so it was figuring what what's the framework. What's the funnel the things that we know work in the process that works the price points at work and then on top of that we. We've in our own art. Our own products our own messaging. And when you figure out how to do that we call funnel hacking. That's the that's the secret and now we've had people doing this. We have over one hundred hundred and twenty one hundred thirty thousand active members and click finals right now. We see it happening in every market in the world which has been so cool because it was kind of a new concept you know five or six years ago now. We're seeing it happen everywhere now. Literally i mean. I lost entrepreneurs on fire eight years ago and that didn't exist and i remember you coming and bringing of this phrase this term. You know this lifestyle back five six years ago. And i've washed it you know. Do it has done over the past five or six years. It's been absolutely amazing and fire nation. What we're doing next. We're going to go through the three main themes that russell talks about throughout the webinar. Now of course we're not gonna go into super depth on these because you're gonna watch the webinar for that and it's free and it's visual and it's beautiful and it's breathtaking at times like you need to watch for that reason but russell let's start with funnel hacking and how to ethically steel over a million dollars worth of funnel hacks from your competitor for under a hundred dollars. That's one benjamin taken away. Yes so this is something. I the concept i the principal i learn. Issue tony robbins. Who's a friend of both of ours. And tony said if you want to be successful in life you need to model those who are already successful and all parts of life. I like in in sports in business and everything and <hes>. And so for me. I remember i was at an event and i heard this guy <hes>. Showing one of his finals one time to talk about what they did how they did it and like all the money they spent all this stuff and i remember looking at that and i was like i'm never going to figure those things out and then for moment i stop and say what a minute. What if what. If i if i just looked at what he did and it looked like he had a product here and there was up selling the down so this was the process took someone to where if i took that again that framework and then i just weaved in my own product mountings into it and so i was kind of the idea. We'd have a name for back then. I would call frontal hiking today. But i i use that. And so i. This is before click funds probably seven or eight years ago is launching supplement at because i love supplements supplement. I know how to do it. So i found somebody who had to supplement funnel i looked at the structure. They'd proven would work to sell supplements. And i took that structure. I built my own supplement. You know put my own copy. My own words mount phrase by us use. There's is kind of a model like a business model. This is what we need to do and <hes>. And we launched it and it blew up and we got huge and what was cool about it was. i didn't have to go and do tons of market researcher. All these things. All i had to do is literally go to the person's funnel and buy their product like put my credit card on my wallet spent a hundred bucks. I bought the product. And i was able to see everything right what we see some his website or a page. And it's like the tip of the iceberg but by paying buying the person's product and bunnell hacking him as able to see oh after they after someone buys a product sell them with this and they down so at this and this is the process. After i saw the process look like as the model that for my supplement. And that's how we were up to grow supplement company
Sell Almost Anything You Can Dream Of with Russell Brunson
"Russell. Say what's up to fire nation and sheer something interesting about yourself. That most people don't new what's a fire nation All right the first thing. I can think of the people probably know about me. Is that like i am. Deathly scared of cats have not touched the cat in over twenty years The last time. I touched a cat and mice will shut for three days and i have not touched. A cat said the my in-laws are cat people. So i literally go their house and i stand there and don't touch it. Well i can tell you. Can kate sorry. It was actually a campus and she was growing up. Her family always had one or two times. And i was the opposite. I was always a dog person. Springer spaniels my whole life and finally during quarantine because we used to travel all the time. In fact you. And i are supposed to be out in fiji recently. We weren't able to do that and we had a bunch of trips are ozzy cancelled. So i finally able to convince kate to get a dog with me so we now we have got him when he was two months old. But now we have a seven month old golden doodle. His name is gas and one reason why you'll love him russell's because he's hypoallergenic no shedding which was what i needed. Not because i was allergic to anything but just like. That's the one thing i don't like about. Dogs is the shedding. So gus is the perfect dog. I love him to death and follow me on instagram. If you want to see. Some great dog gussied dog video so russell as i t's earlier during the introduction. We're talking today about how to sell almost anything that you can flip in dream of and you have helped so many people do just that for so many years. I've been an avid click. Finals promoter and user for years and years and years now multiple to calm clever wars. All the nine yards. I mean i absolutely love. Click finals. I wanted to bring you back on. Because you've done something recently that again you just stay out of the curve. You continue to revolutionize stuff for so long like webinars were just boring like slides and then they have a talking head from time to time. There's an like and then you came out with this webinar. It's so spectacular because it's not lake. It's like this. Unbelievably new groundbreaking knowledge. I mean it's such important fundamental knowledge that you need to know fire nation. But it's how he delivers it with the stories and then the cartoons and the videos in the mix and the mismatch like i literally russell went back and watched one of my webinars and i hate it now. Like i hate my webinar. Because you so. I'm gonna follow your lead. My man and i'm going to mix up fire nation. Ill fire dot com slash. Click webinar just go over there. Watch this webinars free. It's amazing will up your game and it will help your business for the content but also for the presentation style you fire dot com slash click webinar and the title is the weird almost backwards. Funnel secret that is currently being used by underground group of entrepreneurs including myself to sell almost anything you can of so russell. Break that down for us. Yeah definitely so the group of entrepreneurs these are like my tribe. My people right. We call ourselves funnel hackers and a lot of people like don't turn means initially and for us. It's like all about trying to reinvent the wheel and figure things out from the beginning. It's like let's look and see what's working currently right and so looking at other people's funnel people's businesses and looking at as a model then create something new and unique outlook and i think that When i got started in business online. I thought i had to figure everything out. I was trying to be creative all the time and it really really struggled until i said that there's people who've been doing this for a long time and they're just trying to reinvent the will let me see what they're doing and what are the tweaks and changes. I can get my product or my service into the structure that they've proven his work and you know this is well anyone in in the online business like the art and the science right in the science doesn't change the framework. It's like the frame of a house right like that's that that doesn't change and so it was figuring what what's the framework. What's the funnel the things that we know work in the process that works the price points at work and then on top of that we. We've in our own art. Our own products our own messaging. And when you figure out how to do that we call funnel hacking. That's the that's the secret and now we've had people doing this. We have over one hundred hundred and twenty one hundred thirty thousand active members and click finals right now. We see it happening in every market in the world which has been so cool because it was kind of a new concept you know five or six years ago now. We're seeing it happen everywhere now. Literally i mean. I lost entrepreneurs on fire eight years ago and that didn't exist and i remember you coming and bringing of this phrase this term. You know this lifestyle back five six years ago. And i've washed it you know. Do it has done over the past five or six years. It's been absolutely amazing and fire nation. What we're doing next. We're going to go through the three main themes that russell talks about throughout the webinar. Now of course we're not gonna go into super depth on these because you're gonna watch the webinar for that and it's free and it's visual and it's beautiful and it's breathtaking at times like you need to watch for that reason but russell let's start with funnel hacking and how to ethically steel over a million dollars worth of funnel hacks from your competitor for under a hundred dollars. That's one benjamin taken away. Yes so this is something. I the concept i the principal i learn. Issue tony robbins. Who's a friend of both of ours. And tony said if you want to be successful in life you need to model those who are already successful and all parts of life. I like in in sports in business and everything and And so for me. I remember i was at an event and i heard this guy Showing one of his finals one time to talk about what they did how they did it and like all the money they spent all this stuff and i remember looking at that and i was like i'm never going to figure those things out and then for moment i stop and say what a minute. What if what. If i if i just looked at what he did and it looked like he had a product here and there was up selling the down so this was the process took someone to where if i took that again that framework and then i just weaved in my own product mountings into it and so i was kind of the idea. We'd have a name for back then. I would call frontal hiking today. But i i use that. And so i. This is before click funds probably seven or eight years ago is launching supplement at because i love supplements supplement. I know how to do it. So i found somebody who had to supplement funnel i looked at the structure. They'd proven would work to sell supplements. And i took that structure. I built my own supplement. You know put my own copy. My own words mount phrase by us use. There's is kind of a model like a business model. This is what we need to do and And we launched it and it blew up and we got huge and what was cool about it was. i didn't have to go and do tons of market researcher. All these things. All i had to do is literally go to the person's funnel and buy their product like put my credit card on my wallet spent a hundred bucks. I bought the product. And i was able to see everything right what we see some his website or a page. And it's like the tip of the iceberg but by paying buying the person's product and bunnell hacking him as able to see oh after they after someone buys a product sell them with this and they down so at this and this is the process. After i saw the process look like as the model that for my supplement. And that's how we were up to grow supplement company
#1 Marketing Skill That Will Get You Hired in 2021 (Hint: Not SEO or PPC)
"Welcome to another episode of Marketing School I'm Eric Su. And I'm Neil Patel and today we're going to be talking about the number one marking skill that will get you hired in twenty twenty one and it's not SEO PPC. So what is it Neil? The number one skill that will get you hired in twenty twenty one is going to be creativity and you're probably wondering how the heck is this a marketing skill while as Andrew, chanoine one said our marketing channels eventually, Goto Shit in other words. The. Channels out there they're going to cause people to compete get crowded with you and when you end up doing things like that, they just get expensive and their heart approves Roi from but it doesn't mean that you can't do well as a marketer. You just need to be creative. You know an Eric and I have talked about this. When people are digging UNITA Zach you need to get creative and do some of the opposite of stuff or tests new unique stuff. For example, when Russell Brunson wanted to grow his podcast he was giving away free MP three players installing his podcasts on there to really help boost his numbers. That's example. Of, getting super creative and the list goes on on like one thing that I'm trying to do right now is working on our commercial strip. So we're going to start running television ads throughout the united. States and we're GONNA skill it up and just really go hard and hit really hard and branding people are going to be like meal. Why would you run television as your digital marketing agency everyone in your space talks about how digital is better than television sure. But Television does a better chance at branding than digital does so like just doing new creative things when competition is not willing to that's how you win in the long run. And, one thing we looked at in the past is if you open up the facebook Ad Library you can see that Russell Brunson who neil just mentioned he runs a ton of new creatives he's creating new stuff all the time it's new ad creative and it's new offers under concert rotating because there's banner blindness and there's also offer blindness while People WanNa keep saying the same thing over and over. So the thing is too if you look at response rates in terms of your engagement rates and conversion rates and all that you know it all starts to decline. Once, you have something working. So you have to immediately start them work on the next one, and so I remember for our consulting school program where we show agencies, how to get more clients. Basically, the one thing we struggled with was creative everything was subpar to click the rates were all under one percent for the longest time once we started look thinking about, okay. How do we make better creative? The team got together and our click the rates over two percent, right. So one of the things we look at at the top of funnel metric is what is Our Click through rate first and then not cutting finals down to everything else your conversion are your CPA numbers and things like that. So creative is by far the number one thing and it's hard to find people that are creative right now it's for whatever reason if you work in tech usually if you're gonNA demand generation, they're hiring you to just run paid ads right and then you might have someone that does some email stuff but there aren't people that are really well rounded understand copywriting psychology which all ties in with creativity as well. Right so at the. End of the day, you have to practice the stuff we've talked about a lot of books recommend around copywriting around Seo, things like that but you gotta become more well rounded and when you becoming well rounded and creative keep in mind that just knowing ideas to tasks in knowing solutions isn't enough you gotta be able to execute on them because if you can't execute an implement them without very little help, you're not going to do well, and like the people who are creative and can move fast are the ones who tend to do extremely well in the marketing world. Yet the final ad that's been critical for us around that program that I was talking about is we do a daily stand up every single day and we talk about creatives. We talked about iterating very quickly because you can't just wait if you start waiting a week every time you do you're you're spending in a good chunk of money while at the end of the day, you're not going to be able. To iterating quickly enough, and that's going to cause your performance to to fall apart. So that's just a side thing that you might want to consider if you are looking to scale a campaign. So that is it. For today
Why Not Just Be The Best?
"All right. So Last weekend was insane I duNNo. If I told you this yet private and county deep. But I chance to go speaker Gingrich Season Tony Robbins Event Tony's studio which he built a huge studio and covert hit Zoom rumors like this huge stadium, rapin zoom walls and. It was crazy scam. You saw that pitchers but it was really special and really fun and we're actually flew there in Tony's private plane, which was crazy she his house and just it was really special weekend but. Telling you too much of that. I was thinking go deeper. So many crazy. A three call talking about although haase antiquated from that. I. Will drop out to you throughout the next few episodes but. There's one thing that's interesting. So We decided women, there were six days, which is kind of cool. We had out some really cool people and just relax and take a break a little bit and you know at the hotel there's so gets the scoop massages. So we started from Sasha two different days and obviously now the Cova, there's weirdness Boise Lovato. Idaho's is different but in Florida, were at, they have different rules rights face masks more often all sorts of stuff. So go get our first massage and He didn't there and it was only sixty minute massage because that's all they had time for that day or whatever, and this comes out she puts on plastic gloves, which was kind of weird Mike wasn't my favorite by Monica. Whatever. So And It was not it was not my favorite massage. Partially because they anyway, there are a lot of reasons why I just it was. Annoyed like it wouldn't feel good. It was just like she was technically giving massage but was not getting Sasha so much. So by the end of my sixty minutes like normally get a ninety minute massage and my sixteen massage like I just wanted to be done I was like it was like the longest sixty minutes life miserable I didn't have a good time and is even thinking like I hate massage like maybe maybe changed mental like the January maybe whatever and I'm so annoyed and finally got Donald. Kevin's is over I give me out of here and I just like Laugh A. Beautiful SPA and all these like I'm done like I don't I don't do beside I don't do. Anymore despise like I just had a horrible experience I I make. ASSANGE again anime rafter. GotTa massages later and then met afterwards and and I was like that was horrible. I don't ever want to give me Josh again and he said we have booked for tomorrow. May I know him? I don't really want to go as we cancel and. anyway it was just it was interesting. So. Next I go back because they have a twenty four hour cancellation periods have to Sasha like massages. This is GonNa be ninety minutes I'm going to be miserable. Just the whole thing right. So get there and kind of bad attitude and talking to Susan she's different person in super. Nice, and we we out massages she starts. The same thing has for the plastic gloves, which is kind of annoying but whatever. Does massage and this time it is a complete experience. was like an artist like it was it was amazing. Everything. It's Chris spend the same amount of money both massages. Right and the first one I wanted to die I wanted to get off the table on the right next person was insane. They were amazing like the ninety minutes was over and I was like, are you kidding me like I want to give you some more money? I spent flip back over and keep doing this back and forth all day. Until your to your shift or whatever like it was it was it was amazing and I remember laying there thinking about how like just twenty four hours earlier massage from person CEO same same spa everything and how I hated it, and this was amazing. Why would they compete anything to continue this experience longer and I started thinking about? This right both of these people would consider themselves from sizes masseuses right Both and got paid to say May to do the job but one was artist one was great. What they do and one was just did the thing, right? And I started thinking about my life lake. Everything. I've done I've tried. I don't know I always wanted to be the best I remember when I was wrestling about this this. This tape has s tape pre DVD's. And it was. The story about Tom Terry brands were twin brothers who are wrestlers, Iowa. Remember the movie started with I tom brands he comes and says, my name's Tom Brands my goal simple going to be the best wrestler in the world. Next thing came up as Terry brant my goal simple. I want to be the best wrestler in the whole world and that's how starts and boom. It goes into training montage and stuff and I was just like, yes. I remember thinking I. Can make my name's Russell Brunson the great wrestler in the world right and so I because I didn't want to be a good wrestler I want to be like okay. I wanted to be the best in the world and obviously never got there. That was my belief because I got way for the night probably ever should've gotten my skill and talent level right? I've state champ. I was an all American second in the Nation High School into college. Rank the top ten college never place NCA but but you know I did I heard your career and which to business was the same thing I got into business I wasn't on make moody who I was like. The greatest market ever lived like if I'm doing this job anywhere might as well take the amazing it right like. and. And I was just thinking about during massage just like people have the same job title. One's amazing ones like. You know and I think about for all of us like my kids. I. Keep with my kids and I don't care. We don't care what you WanNa be when you grow up like don't be like, okay. Be The best in the world like. A how do you? How do you become amazing not just give amazing. What are you have to do different I don't know I don't know how to teach that exactly more. So than just like helping has want that desire like don't be the crappy I think about funnel building right like th. There's tons of you without teaching fungibility and doing fun bill and you can hire someone and you will they hire someone in they get a funnel in the funnel stocks and she's like. You know your federal building become the best in the world obsess about designing copying all these things that when you build someone to funnel like you handed to them, it should be art they should be away by just like you know the second has blown away like. That's experience when a gift somebody if you can't give some experience like you need to geek out more, you got to go deeper you had become better. Become the best in the world that you are in your craft whatever it is right. If I was a dentist locators dentist, but there's there's amazing dense chiropractic. I won't be good chiropractor on the best in the world.
"russell brunson" Discussed on The Wolf's Den
"Hey Jay. The Wolf of Wall Street in the Waltz Dan I have an awesome guest very famous guy. Entrepreneur extraordinaire sewing you definitely gonNA know. Is the founder of a software platform that allows people to become world class marketers and salespeople on the back end of it talked about Russell Brunson the founder of click funnel. So Russell someone that I know for many many years we never interactive we've. Admired each other from afar series have looked at his career wash league rod used his products. He's read all my book. So what you're going to see as we start to communicate with each other, really go back and forth what you're GonNa see not just mutual respect but you actually see how sales and marketing work together hand in the two pillars of essentially monitoring an idea. Let me let me restate that and there's on big deeper. See at the highest love would business really is entrepreneurship is it's monetize ing value you have something of. Value, which means that it can cure someone's pain point it can resolve something you have something that has value. The purpose of a business is to deliver this value to people to your customers right and to do that in a way that when it's all said and done the amount that you spend on manufacturing a product or delivering your service service, the amount that you spend on marketing identifying the right people bringing them into your funnel, and ultimately on the sales side through close them at the end of the day, you actually make money. Saul repeat the purpose of a business is to allow you to deliver value in a way that actually makes a profit. Because you're not going to do very well if the end of the day the cost of delivering and sourcing and manufacturing your product or service cost, you're more than what songs willing to pay or you're charging for it. Right? That's how you lose money and you can't make up in volume right? You don't lose money every sale and make it up by selling more. So what you see when Russell and I really digging into this stop is you'll start to notice that there's this really interesting line where like marketing ends in sales begins and how you use the straight license from the sales side. Of the equation to dramatically enhance the effectiveness of any marketing program, and conversely how a sale system like the straight line is almost dependent on having a marketing program that actually brings in the qualified leads. So marketing essentially serve almost the fuel it brings in the raw materials that sales people need to close. Those raw materials are leads people come into your pipeline from your marketing programs. Right. We then close then using the straight line. So when you combine those two together kick ass, marketing program killer salesforce, right? That's how companies truly grow and get the CEO's and the shareholders and employees rich bottom line. Now, granted. So lock going on right now right? Tough time out there for many people I understand that. But not in this world in the world that Russell and I live in right now there's opportunity everywhere engagement is growing massively fortunes are being made every single day people that used to be in the traditional traditional economy have now moved into this economy online selling online marketing, and what's happening is people that were barely scraping by into pre open world working traditional jobs a now making tons of money. In the world of Click. Funnels and straight. Line. So want to go right now to get a quick word, moss sponsor amazing sponsors by quick word from them. Then we'll get right into this India, the Russell Brunson and I and you're going to be a really really glad you watch this one because this is just full of like you know step by step step ones that through three, how you start and most importantly how you scale. All right quick were from us and I'll see you on the other side. All right. Here's the deal twenty, twenty Spin Gut Punch to the American economy no doubt about that. But business leaders smart ones aren't just stating about surviving they want a bill companies that last the bottom line is that smart companies run on net suite by Oracle. This is the world's number one cloud based business system nets. We gives you visibility and control. Of Your financials, your age, all your inventory ecommerce and everything else you all in one spot. Let me just tell you if you're not gonNA, copy your numbers and your numbers are GonNa be on top of you with doing a hundred million a year hundreds of millions a year million, a year net sweet..
The Step by Step Checklist to Spying on Your Competitions Marketing
"Welcome to another episode of Marketing School I'm Eric Su and I'm Neil Patel and today we are going to give you a step by step checklist to spying on your competitions marketing. So first and foremost kneel before we talk about it when it comes to spying on competitions marketing, why do you find it? Helpful I find it helpful because typically what works peer competition, it doesn't always work for you but in many cases, it will and you can see the direction that they're. going. So when you're competition's doing a lot of experiments and things like that, it'll give you ideas on what direction you should end up doing what you should end up trying. If you want to grow your business while and sometimes it doesn't need to be a direct competitor it could be an indirect competitor but let's say for example, I'm a direct competitor to click funnels, which is Russell Brunson Company. So I might just pull up facebook Ad Library, which is completely free and I'm going to take a look at the ads that he has going on. I'm going to look at how frequently he's throwing up new ads because facebook was show when ads are published I'm GonNa look at the ads that he frequently has running and I can just tell by looking at his facebook Adler he last time I checked it was six hundred thirty results. He just cranking out new creative all the time because he knows that he needs to stay interesting to. Stay top of mind you have to come up with new concepts and you have to constantly show up over and over you can't just show the same ad and let your ads. Basically, you can't drive ad fatigue right I like looking at this using that as an example when I like people's ads facebook. Ad Library. I use at beach take a look at Google, display ads and Youtube ads. Those are what I start with I when I want to look up people's advertising campaigns. Other thing that I recommend doing is checkout goat with Donald, what technology people are using, and you wanNA combine that with the way back machine. So if you're seeing that people are doing things like running ABC's tests using Bwi or optimizing crazy egg, what you WanNa do is you want to go to the way back machine to see all the variations that they're running in. See what they end up with annual you keep going back and back and back and seeing all the different variations. 'cause it will give you a direction of what consumers in your space prefer if you WANNA maximize your conversion rate. All right. The other one I like using is social blade social blade allows me to see the growth rates of different. Let's say youtube twitch channels. I can see twitter as well. We can also see the top channels for different categories. So from a social perspective, I, find social blade to be helpful. and. There's a lot of tools out there like eight sem rush uber suggests by sumo that will show you what people are producing on a contract basis social shares. What's going? Well, how many shares new. Back, link. But Will give data on both content marketing as well as SEO as well as paid advertising. Again, this will give you trends to see what's working overtime on what's fair competition. Yup, and then similar web is great too because it shows websites that you know referring websites that go to one to the site that you're looking at the also show you the breakdown of traffic in terms of different sources and I've talked about this in the past but I used to find that their traffic trends were accurate but the traffic numbers were not as accurate. That's actually incorrect now the. Traffic trends are accurate and then the traffic numbers. There are a lot more accurate than they were before. So I do find myself looking at that from time to Time Neil anything else on your side yet the last thing I have for my side is Google alerts put in your company competitor names and Google alerts. If the more than one word, you'd WANNA put him in quotes and get alert emails on that because it'll show you every time your competition releases something they're trying to make some noise. This will get inclination of where they're moving on what you needed to. Yup last one from my sight is crunch base. Especially, if you're in the tech world, you can just take a look, just follow your competitor and see what's going on what new announcements are happening. Crunch Base Hook up with a lot of different other news sources. You can see funding rounds. You can see if they hired a specific executive, you can see what direction they're going in. From a marketing perspective, but also from a business perspective as well. So
Is Affiliate Marketing Dead
"Welcome to another episode of marketing. School I'm Eric, Su and I'm Neil. Patel and today we're GONNA talk about if affiliate marketing. Is that right, so let's talk about what affiliate marketing is I, so let's say I want. Promote Neal's Uber suggests okay. He sells it for twenty five dollars a month. Or whatever it is, I'm just making numbers up right now, so let's say twenty five dollars a month. He might say Eric for every customer that you get from me. I Will Give Me Twenty Percent Commission, which is five dollars a month great. I'll do it. I'll push to my blog my audience. Let's say Seo focused audience. It might be a good fit for them, and if I recommend it to them I'll. I'll collect a commission, and the beauty of this is as continues to stack up and I. Have this quote Unquote Free Traffic, I will continue to bring in revenue he gets new customers were both satisfied, because the terms of the are acceptable to both of us, the thing is affiliate. Marketing has a bad rap because people will do really dirty black hat things to do whatever it takes to make a buck. Buck right, so a lot of people may think marking is like Oh. You know markets dirty might take on. It and I'm sure. Neal's TEGAS actually I want to speak for Neil. TAKE ON AS AFFILIATE MARKETING NOT GONNA die. You know why Amazon is affiliate marketing. A lot of people are doing deals around the world is just affiliate. Marketing is a term itself is bad, but it's not going anywhere affiliate marketing. Marketing as Eric mentioned, a lot of people say bad, because there's these affiliates who will go out there and create force continuity offers being like by the skin-care. anti-wrinkle cream is free trial, and then they just keep sending to every single month. Even if you want to cancel, and you don't want, and they don't tell you, that's why affiliate marketing has a bad rap, but it's amazing way to grow a business. There are so many players out there in the space that can push your product pusher service. Drive you sales. I was talking with the founder of get response years and years ago. He was telling me how they get a thousand sign up today purely from affiliates. That's a lot. When you look at Russell Brunson from click funnels is a really good example, so there bootstrap. They'll give you I. Think About Forty Percent Commission on each new customer that's driven which a lot. Most companies won't do that, but it just goes to show 'cause he comes from an affiliate marketing background where he plays a lot of different products. If you incentivize people the right way, they're going to go under the fittings out for you and a good chunk of your business can come from a again. You have to look at Amazon when you're selling on Amazon I. Think what are they take? They take a look at fifteen percent commission. That's affiliate marketing finance. If you have scale, yeah and that. Was On the poster child for affiliate marketing done right and at scale. During covert at during the early days of Covid is Amazon. Was email letter to their affiliates? Scrutiny affiliates yeah and. We're going to pay you either. We're GONNA stop paying your pay you less. It was one or the other is naturally getting some new cells I think affiliate marketing is greater especially if you're starting out. If you have some type of distribution, you have some type of audience and you are on the fence on whether you want sell a product or not. Let's say you're on the fence on, if you. You want to sell a course. You can go to click. Bank and look at what courses do well. That are tied to your niche, and you can push out course. If it does well, you can contemplate doing your own without having to do a lot of work upfront. Similarly, you can go find other products. You considered for marketing affiliate products. There's a lot of lists out there and you can. Can find whatever using your audience interested, and then you can serve them better yet. You serve your audience I. Ask them what they need. Then serve that up. If it does really well, and you think you can actually build something, or maybe you can go buy something for cheap you go do it, and you can collect even higher march of that all
The Ultimate Checklist For Selling High Ticket Products and Services
"Super committed to your success online. We've worked with them to a special offer. Just remarking school listeners, all you have to do is go to dream host dot com slash marking school to learn more and get your website online today. To another episode of Martigues School. And I'm Neil Patel and today. We're GONNA. Talk about the ultimate checklist for selling high ticket products and services so when it comes to selling high ticket, products and services. Here's one keeping. You cannot expect to just put it on your website and people are just going to buy right. There did believe it's five dollars or more events for vendors. You've got to be expecting to on the phone without getting on the phone. These people I. If. It's a higher to offer is going to be better and the reason. I also better is because if you can charge more money than need, you can actually afford to spend more on ads of those that can afford to spend more on. Ads are going to do better in Lawrence so you WanNa. Give yourself as much margin for error, so I would say. Say She can have your price higher. You get more flexibility. You get more budget for making mistakes and at least for someone like me. I got March. You also need someone doing sales. If you don't do sales in your son, high ticket items, you'll notice that you won't make as much money versus when you had someone. Doing sales is a huge difference. And then the other thing, too is depending on what you're selling, but I'll as what works all the time without fail retarded people so people here your website especially if they hit lessee, renate. Sherman services or sectors that you serve people age and your retirement, a small segment of the People Lese you have one hundred head that page in a week as a lot of people on facebook, for example, you can target daily unique reach is just like what I ask for a week or so each week, and your impressions conflicts showing up. You want to be showing up and then when the timing is right. People visited that page before you can retarget them come. And again call you and then the other thing you want to make sure. Is You have a Webinar a fine tune? One GO CHECK OUT SAM events. He has a really good webinar. That will give you idea of how to structure one Russell Brunson also has a perfect webinars formula. You can learn more about that on youtube as well, but a webinar allows people to get more comfortable with you handles a lot of the objections and increases your conversion rates as. As, well, you can also use ever Webinar or webinars jammed also host your utvs. Yeah, and the other thing is about building a ascension funnel, so Allen recommend reading about dotcom secrets by runs, said defoe idea is, you might try people into your email. I might drive people to get a free book. Free plus shipping offer in an s alternate might throw might be higher. It might be fifty dollars two hundred dollars you all the way out to a mastermind. You don't even make it that complex, but to be able to ascend people to point where the radio by because only a very small segment of people on your list are going to be ready to take your highest offer the other ones the end up there, so you're gonNA help them out to the highest share. Yeah, the other thing that you'll want to end up. Doing is making sure your price points are above a thousand dollars. The moment it's below a thousand dollars. It makes it really hard to make your ads profitable, and what you'll find is even if you have two thousand and three, thousand five thousand. Thousand Dollar Price Point. It's not just as easy as increasing president. Get more sales also have to figure out what can you offer? That seems like it's worth ten thousand dollars, or really is where ten thousand dollars in your giving it a really good deal like a thousand or two thousand dollars. Yeah, and after you collect leads. Let's say you're driving people right? You have an email. Don't forget to conju marketing and when I say that I don't need that. What I mean is constantly ratio them telling stories, so I like writings, Ville emails I might talk about how my day. What area nearby offered to sales? Or another example might be every quarter solids up into my real estate beautiful house. Maybe you're not ready to buy a house media, but he likes all in my content so every quarter so I might reach out. Say Hey, Neil, are you still interested in buying a house? So this is a nine email that was created by are going by. The Jackson is a great copywriter. He actually being the real estate space, so don't forget your mls. Is your asset so continue to think about how you can utilize it? It yeah, and then the other thing from my end is make sure you try to figure out how you can. Adding countdown timers, and really have your expire were combined after a certain time. It's a great way to generate way marseils yeah, the other thing I'll add to is if you have people applying for phone call I liked any a survey next step at based on the questions of the answer might say I don't have the financial services to for this one neck as I might drive to another final say. Financial Services here's up payment option for you a lot of
"russell brunson" Discussed on The Playbook
"What made them champions on the field and in the border. I'm your host. David Meltzer this Dave Meltzer with. The playbook and every once in awhile. I get a quantum entrepeneurship. This is a person that his board potential that has unlimited when it comes to entrepreneurship marketing the unbelievable Fabulous Russell Brunson. He is in entrepreneur. An author, a great new book coming out and we'll talk about that and also. The CO founder of a small company company of the year. In Utah Click funnels. Welcome Russell to the playbook mazing so much for having me I really appreciate it well you. I want you on because you know in this pause. In this compressed time, uncertainty building funnels, is extraordinarily important. Building traffic is extremely valuable, and I wanted to have the top expert in the space on the podcast to help people, and then I find out that you have traffic secrets. Book how to fill your pipeline with the dream customers it, which is you know so funny because I think part of the problem. I have over the Internet says the nineties. I'm old, but you know people forget that last part of your book. They talk about pipelines and selling leads doing this and they forget. What good is it if it's not the right customer, your Customer Your Business? Your life can be miserable. Such an at one start with I believe everyone has potential of different things. I always joke around that. If I wanted to be a professional basketball player, my potential would be like the over fifty league at the REC center. That's my potential and not be proud of myself, but you know people like you and I. We were born with a quantum nature When did your entrepreneurship marketing skills sales skills? When did they kind of raise up within your awareness that a maybe I'm born with something that gives me a little bit of an advantage in the space. Yeah, it's interesting. Question You'll funny because like I got the spark when I was young. I was probably twelve or thirteen years old for some ice on infomercial behind to make money online I was like. Online breath through classified ads like way back in the day sparked it but I didn't know. I don't know that you know you entrepreneurship. Was that route? Kept coming back like it happened twelve game, and then happening I was like sixteen high school. Start happening again then. Went to college the first time it was after met my wife and we got engaged, and then basically told my parents was all excited like well. You know that when you get married like we're cutting you off paying. The year, real man at this point. Oh I didn't even think about that, but we're getting a wedding date like it's happening, so I was like I and I couldn't get a job. 'cause wrestling of start figuring stuff out and I probably eighteen months and have any success I was just trying like racing, trying to figure out how to start a business, and how to all these all the things had he created product. And how do you sell it? How do you get like there's so many things to learn the first? The first time around is I was just trying to stuff and in..
"russell brunson" Discussed on Yeah, She's Driven
"Shut the other ones point me sold one? We shut down all the rest. Turn them off. We just like it was hard because of those auto your babies like but I love it. I bought the domain in the logo. So cool night. It's funny for me. I put them in a folder project futures. This that have all been there like something. I'll come back to the bills guilty about telling my babies just like putting the beer till they're grown up. Next year I focused. I also met people like if you figure out how to sell so big. It's a Webinar. Whatever may live every week for at least a year. Tea Master message. Yeah we always doing on average three to five webinars. A week of some days. I was three day like I was just doing as many as I could to learn a pitch to figure it out and do it did that consistently for for years and years period of time because of that that that focused that concert folks on one thing one project one message just focusing focusing focusing click finals in one year became the big ten million dollars at first year and it was just like when I started. I remember okay so let me ask you a question because now this is going to traffic a little bit so when people are like okay. There's people who are literally like Russell. I'm afraid to do the same webinar every week. Because our people are GonNa get sick of listening to the same content over and over and over you guys share like avenue in the same webinar three years and it's like making me millions of millions millions of dollars and to same Webinar. In fact I even hate changing it because if I change it then it's a new test like it's just it's a suren you know what? I mean and so but like traffic. Like how did they get new is? How did they get new? You know vigils on this you know to be able to keep do like I dude. All work other five hours a week out manage my mind again over my fears. And I'll do it right where I get. The traffic aren't people are GONNA be tired. Lizzy me yes. Because every time I I explained to was I like if I try Tweets road that come the third week as like exactly this forces you to get new blood into your business like new. People are the lifeblood of our companies. I think a lot of us like we do something. We do. Summit something we'd go. The list of people is awesome. And then we just stop and we sell over and over. You know what happens? There are times it atrophies gets less less less Freak out in the next thing to do campaign to get back up and then they they stop it folks on that and it atrophies and dies. That was a saying that because I was on that roller coaster for decade by that was my bonds every quarter and then it was like rule gives people landed and we just like over three months. They've died back and forth. This like that became the question news every Single Week. And then the second. Webinar we eight people show like register shop as okay. I'm juice can next week as we have to have more people because this is a waste of my time in all of our time over teams are set of like what we're focused on before it was like. Okay how do we get people winner today and it was like okay? We'll do this also. The ship became that. Like how do we feel this event and so it up at one of one of one of my mentors Mario Andretti? She's she's gone and she's taken three or four companies from like two companies do like two hundred million bucks a year with a years by fifty million and she just blows out hired before she's a great. I choose extensive chip. But she's good. She understands media buying it was. I was the one time I said I said okay. The time I thought she was a million dollars a year my okay so you take two billion to fifty. What's the secret and she said? Only Internet marketers said. You're so smart one-sided double here what he tell me like how many double into note and she said well you guys. Do you usually equivalent of creating a Hollywood play right or Broadway place like you hire the best screenwriters and the best actors. The best talent in your practice practice practice. And then because you them Boise Idaho wherever you live at. You decided we're going to watch your show and you the ads. The newspapers never fill the for opening night at a smashing success. The curtains roll down the next morning. I tried to play. And she's like they do so. Kids are so talented. Making this thing amazing. Then because you live in Boise Boise. Then you're done so they always take that played. I take it on the road I take it to Chicago. New York in La might say that's how these companies and so for me. I told her we have the Broadway show. We gotta skill see. How do we do it and so made us start thinking about things differently now? It's okay. Well how do we how do we dominate facebook? Instagram Youtube. What else those are done. We need more leads. There was looking at outside the box and other things in its employees union and the traffic secrets. Really like it's the last five years of How how do we think about traffic differently because most think about? I'm going to run a facebook yet. That's their traffic strides. That's good for a little bit 'til facebook destroying the uneasy like all the sudden they like. Turn off your attic count. You're like oh shoot. I was supposed to have more than one out account. You learn really quickly when you get last like that that there's you know that's something that I would love. Give me an example of an outside the box traffic secret. Does I do think that like we teach our clients. I do summits because it's referred traffic and it's easy traffic and you and I both agree like your email list is critically important right and so then you've got your facebook traffic which is be warmed up and do what needs to do. But then you've got you got you got the you've got the culprits that everybody knows it's easy to go find somebody to run that type of stop. Give us something outside the box when you get to the book in towards the end there's a whole third sections called growth. Hacking is always like things that that we have to figure out because I started eighteen years ago says pre facebook PREMISS FACE FREE FRIEND SUPREME. Social anything of like. How do we traffic back? And so what are the chapters in the back is called integration marketing and my first was guiding joyner? He wrote a book called integrase. Smarts like God is me but we told initially he's like he's like most entrepreneurs we focus on like the one time deal right like we said the deal with the person with the summer they promote thing. Once we can search traffic and then it ends the wrong basic. Those are good those essential things. What if you looking at different? What if you start looking at? Who are the people that are getting lots of consistently already getting out of traffic? You could be businesses. Could be companies could be people there you have these leads coming in consistently right. He's the what if you went to them instead of saying. Hey Perot I think one time is what I would like to tie into their selves integrate with it so that let's see Labor Webinar and they're getting thousand but we go to Webinar. What if you say kate? I eight hundred webinars seasons happened. Evil number nine. I put in a thing my offer with your league and I'm going to say that once then every single donzel ever edge that person's webinar email number nine is now promoting my business right. And let's say you find a summit or thank. You paid your something. Where there's there's rules as us. What if you putting your offering some Zinke page? You said there was every time somebody is one of the products. You're always show. Thank you page and I remember told me back then. Fifteen years ago. I didn't grasp the time. But as we will watch click funnels and I was like doing these webinars. I was getting tired. We do what emotions I start coming back and say okay. We just Is personally how can we? We've our business into their business. And so I don't I mostly call back up like this. That was awesome. I live send you checks like this every week like wells. Can we do put some? Thank you pace company. Your email sequence. Can I put it in like when someone finishes your email? What are the what do you do with them? And we started integrating that our businesses and now five six years later the quick loans is going. We a almost two thousand people per day drink. Click not from paid ads from all these integrations. We set up ever. Whether they're coming. I even know how to turn off remember. We put him up most powerful. Is that okay? You just gave a strategy that will in integrate and do and and what. I find happens. Is People here strategy like that and they don't have the leadership you know what I mean. Or they don't have the vision or the drive. Vision isn't strong enough or something lacking in in the motivation factor to be able to go out there and figure it out go what. I'm saying so. It's like there's a lot of times we give these great strategies. What's your advice to the person who's sitting there going? Well Your Russell like forget that there was a time you couldn't sell funnels. There was a time the end. It wasn't that long ago. You know what I mean and it feels so they don't understand. There's a leadership component in there or a faith component in there that that you were able to shift and be able to figure this out and guys. It's not just delegation. It isn't because delete your teams. You have to have a vision like to get people to stand up next to you and work with you. You have to be strong leader which means you gotTA catch a vision. But what would be the advice? You'd give someone Russell that was like okay. I WANNA do that. But how do I find? Obviously a couple of things number one is understanding that go ahead. Someone's like Oh we russell or Shantou early update that thing right like everyone. We asked us not say yes. Spike.
Hard-Selling vs Soft-Selling and the Invisible Hooks You Probably Missed
"What's up everybody this Russell Brunson? Welcome back to the marketing secrets. Podcast today at one talk. About the marketing that's invisible inside of the fulfillment of the thing that you are actually selling so the big question. Is this power entrepreneurs like us. He didn't cheat and take on VENTURE CAPITAL FOR SPENDING MONEY. Own pockets marketing away. Let us get our products and our services and the things that he believed in out to the world and yet still remain profitable. That is the question in this. Podcast will give you the answer. Name's offer Brunson and welcome the marketing. All right so a couple of things ahead. Somebody An instagram right me in the questioning. Hard selling and soft selling out the wheels my head spinning and then today actually this whole week. Everybody is starting to get the the books in the of the traffic secrets are showing up. The box shown up odd so exciting seeing everybody getting their boxes and packages and a couple of people circle made videos them open boxes and it was like. Did you guys all capture? The marketing lessen the Russel's gave us here inside of this box. And it's fun because I don't think most people got it but a few people did some secrets just in case because a lot of times we focus so much on the hard selling I'm GonNa go. I'M GONNA create my offer my funnel. GonNa. I'm like Hook from a hook them. Tell the story make an offer. That's hard selling right. Soft selling rate all the subtleties. You're doing around everything for example in my podcast and my facebook lives in my interviews. My everything I'm always talking about stuff right. I always talk about click funnels and when when I had made a circle when it was still open if you ever noticed the first probably three hundred episode of this podcast as always talking about major circle members. Don't manage circle member to this circle member to this. I was talking about these people in this tier need this group and as I did that more people right I want to be in their circus are looking for it right. And that's what just it's just like casually talking about things talking about phones talking about order talking about all these things that lead back to whatever it is that you actually sell and so I think a lot of people think oh I mean there's some my product you're selling my product or I'm or I'm I'm teaching right and say no they all go together. Do you understand that? Like they're all they'll kind of tied together in so soft songs all the things. You're doing all the time lake. Just for example right. Now what have already done already talked about? Click funnels with talked about the traffic secrets book and talked about the box and talking about circles with four things. Just in the first two minutes of this podcast just and it's like planting seeds and talking about and talking about more and and as you do more and more of it it just gets people to to wonder more into look more and be more excited when the opportunity to purchase arises. So that's kind of a hard sell soft so now to go deeper on that. This is This is what's what's Fun Right. So everybody bought the book and You went to the book funnel right if you have a book yet come on Alec. Why are you even listening to me this point? Don't trust me enough to go by the book. But I digress. Traffic DOT COM. You'll get the book the book you go through down so flowing through the whole thing off there. I you much webinar. Hopefully go to Webinar. And you know the whole whole funnel happens. That's hard now. Soft cell are the things happening now right so in the mail every got box outside the boxes waiting for you open the box scan the Qr Code. And I know about people know how to use our Koji. I still am just learning how to use them if they go to your photo APP and you hold Kyoko to pop open website. Where the video from me in the video ad space basically tell people? I think you so much for buying this book I read from. Sison like you're gonNA love it. I can't wait to dive into it and ask them for favors. Look just know an authorized me biggest thing that we want is we want to be able to make how people actually get the thing. We create right. We spend eighteen months of our life. Lock down like writing this. This this thing for you like I want you to feedback. It's like the thing that being the most me right now is before you open his box of extra record yourself. The boxes you open it go and then shared on facebook and instagram social media and tag me on it and and I wanna see those things right now again. This is like this is the art of selling now right so maximum for favorite US book. I I kill myself to give it to you. Have if you could just make a video you in boxing and posted now. Obviously not everyone does not even like not even the majority of people do but a good percentage people do and posting them everywhere the posting when the close group posted on their own page posting them on instagram their their stories that like I am getting tagged in in boxing video everywhere and obviously we sold like I think sixty or seventy thousand copies of book so far and my getting sixty or seventy thousand getting literally hundreds multiple hundreds of people posting these videos. And when they're doing it gets what's happening their friends their family members or other people like what's up. What's it about and it's starting to make sales Second wave cells are coming. I didn't do anything for other than I. Just ask people to be willing to box that. They're they're thinking posting and boxing you tag. She's been really really cool All the course ones. I don't see all some land. My other folder junk-food but the cool ones. I see I share Mcginn. It's helping those people as well so there's a lot of benefits than side of the book like if you the box you open up a quickstart guide in quick start. Guide walks you through how to use the book. You can buy a computer. You Get Quick Start Guide you buy. Software Quick Star Guy like before book. We don't we included quickstart guides to get quick star guidance. I Okay. I need you to read this book. Second thing you need to do is if you ever read. This is part one of three. They go get the other two books and make sure you read the whole. Trojan get along with the workbook for free. Then here's how to get the whole box set. So I'm telling about the best way to consume the book and how it fits with the other books and for them to go get it right so. It's not hard to say here that you're reading this. This is the best way to consume it. I'm just like if I was selling crackers. I'd like the best way crackers with some some crackers. Cashew milkers of I don't even know. Is that even a thing like I was? Let's say let's say I had a food company right and Shampoo Company right. The Best Chiampou Booms doubled yourselves right. It's these little these little things like that. And so the quickstart guide is also then like little tickets to other things like tickets to webinars tickets all offers. We have just like oh by the way. Here's a bookmark you can use but it also serves as a pretty good ad smell these bookmarks that come in the in the boxes people who broke marks in the books but it's pushing to the Webinar funnel and the this thing and it just other places. They're quick funnels trial things like that you know. And so it's just it's little things kind of including in the sales process the fulfillment process that Increase a whole bunch of things right. It gets your your book. Your product is spread more viral. It gets people talking about people sharing it gets people knowing. What's the next step? Where do I go from here in the value like what's the next piece and so all the things that you kind of look at them? That's that's the magic so anyway. I hope you started thinking about
The Most Impactful Marketing Article Neil & Eric Read for 2020
"Super committed to your success online. We've worked with them. To a special offer just remarking school listeners. All you have to do is go to dream. Host DOT COM slash marking school to learn more and get your website online today. Welcome to another episode of Marketing School. I'm Eric Su and I'm Neil Patel and today we're GonNa talk about the most impactful marketing article that needle and I have read for twenty twenty so I'll go first and Neil. You can feel free to chime in but one thing I read the other night. It's from this guy named J. J. A. Y. Couso Oh it's a C. U. N. Z. O. I think butchering the name again. I mentioned it to episodes ago if you Google Marketing. Show runners experience steph troms. You'll be able to find what I'm talking about and I think this is probably one of the most important things I've read in a while because you realize that everyone talks about especially. We talked about this on the PODCASTS. All the time we talk about Oh you have to produce content yet to produce content produce content but like you realize that there's just like this entire sea of garbage content and people are just producing CONTO CON. It's very transactional people are doing. Keyword research on Uber suggest whatever it is and it's just they're covering the answer right there but the problem is create transactional content. What happens is people? Come they get the answer and they leave. And that's it bounced that's it right whereas if you create an experience transactions the first part of the spectrum on the very far end of the spectrum as you take people on a journey right. It's about eight thousand words or so but it caused me to rethink everything we do right. It's okay how good are we? Driving an experience with our blogs with our podcast with the events that Neil and I do they're all at different ends of the spectrum like the products that I put together right or products that Neil does too. It's all about the experience. And if you don't create a good experience if you don't obsess over customer near contents do anything so in that post it was actually talking by making like a show that people love like marketing podcast. Which is funny. Because there's no mention of us and I'm like men may be were very transactional podcasts. I don't know but part of me thinks dot what we've been able to do with this is to be able to take people we've been able to build a community around it so the community is right before the journey right so it's literally you have a transactional of content. That's the first step. The second tier might be. You have an expert so I mentioned an expert might be like a sports analyst so I hear might be sports scores. The second one might be a sports analyst giving you the scores and that might give a little more authority there but then you cross over to building a community so at community example might be Neil night doing the growth accelerator group that we have right that is creating experience. That's creating a bond. That's very hard to duplicate anywhere else. And the beyond that. You're taking people on a journey so I really think everyone should read this at listening to this because it will reframe how you think about things and caused you to think twice about going out there and producing content for condensate. Because that's why a lot of stuff doesn't grow doesn't grow that quickly. It's because it's very ho-hum US neil yet. So my favorite article for the year so far and session at article two video but it's on marketing is Russell Brunson's Ot owes of your on Youtube search for Russell Brunson. Oto otiose stands for a one time offer and he breaks down no matter what kind of products service you're selling SASS product subscription ECOMMERCE. It doesn't matter you can make money through a upsell upon your checkout and you can have multiple works so well do you do it. Yeah and you guys already all know this so I'm not gonNA say hey you need add up saw because everyone already knows that but what he does. He breaks the copy. You should use. You don't have to be as aggressive as him. He breaks down the layout. You should use and what you need. A copy step-by-step and it just works and it's an easy way to make more money and it's not rocket science. I everyone can do it. It's super simple if you guys have a website your website because a chance. Are you trying to sell something? Or people subscribe something or generate a lead and his process teaches you the exact page to us to make more money from whatever type of business you have doing up cells right and people. Can I mean if you guys want to see examples of this you can go to click funnels DOT COM and Russell? Brunson actually has an active challenge called the one funnel away challenge and in there. You can basically WanNa buy his product You County. You can basically funnel him. That's a term that he uses to see how that one time offer works. So yeah I mean I think both contexts pieces
5 Ways to Learn from Your Competitors and Shortcut Your Marketing Success
"Welcome to another episode of Marketing School. I'm Eric Su and I'm Neil Patel and today we're GonNa talk about five ways to learn from your competitors and shortcut your marketing success so I'll go with number one. I I talked about this. I believe maybe less two episodes but I do want to bring it up because it's fresh and actually got to play with the tool for the first time today. And so. The tour Spark Torah that's S. P. A. R. K. T. O. R. O. And the reason I sparked Toro is if you think about Chet Holmes Dream one hundred concept which is basically. If I want to promote my book. I'm GonNa go find top one hundred podcast in gaming for example. Okay that's my dream. One hundred for the PODCAST THAT. I'M GONNA find a dream. One hundred four youtube right so this dream one hundred concept was kind of coined by him and then Russell Brunson from click funnels kind of made a dream one hundred four different categories. Now what's beautiful? About Spark Toro is instead of you having to manually find all the influencers all the partners that you might attention WanNa work with you can just use spark twirl and you get five free searches a month and you can just find some key words by the way you can find a bunch of people and from there. You can basically decide okay. I'm going to try to work with these people reach out to these people and you're going to leverage the audience that they already have to help you get to where you WANNA go. That's number one. The second thing that I would do is go look at your competitors and see which one is running a continuing modifying. Their design built with is a website. That tells you if someone's using AB testing software alike optimize VW or hot jar. Crazy or anything like that and what you want to end up doing is seeing what changes are making because almost continue making changes and they're using these softwares that means tracking to make sure that the changes they're making in their design and copy is boosting sales revenue conversions. So I like doing is using way back. Machine Way. Back machine shows me the variations of their pages that they've been using and how their design and copy has evolved over time. And then what I like doing is learning from that. Because if they're using the conversion software you know that the changes that are making tend to be increasing conversions so learned from that and I should give you on what direction you should be going with your business to start getting more sales more conversions faster versus having to do all the learnings that they already did the third one. This seems like a dust. Amen but facebook Ad Library has been great. I mean to be able to see when your competitors are putting up new ads and how long they been running those ads for what type of ad copy they're using chances are if they've been running ads for a very long time there either a stupid or be. They has been working really well right. It's it's was the time it's one or the other and they're probably not number one if they've concept been spending a ton of money and so facebook our library. I like to use it. Not only look a competitor's withdrawn stations that I could potentially swipe because when you're writing copy or when you're writing at any type of advertising you ultimately looking for copy you're looking for some type of structure that you can pull from and then ultimately make it your own number four look one thing that all your competition's doing online and I don't understand. Why people do this people go on. Podcast interviews and talk about their business the revenue. What's causing it to grow failures. They had and they're spilling all their beans like one podcast that I listen to a lot on the enough is leveling up another one Nathan Laco and when you look at these podcast you know? I'm not mentioning Eric's leveling up because he's my Kohl's marketing school. It honestly is good and a lot of my competitors have been on his podcast or people in similar industries. They talk about what's working for them. What's failed and their strategies? And they're spilling their beans and a lot of them do brag. And what's cool about for me as a marketer is I'm able to learn from it and avoid their pitfalls and failures so that way I can grow faster so make sure you search for your competitors and add the word revenue at the end or podcasts at the end. And you'll find that the reveal a lot of articles or podcast episodes breaking down how they're doing on what you can learn from them to grow faster. Yeah Nathan. Lack has podcast Larry's because he forces the revenue out of them and if they don't give the revenue he basically like extrapolates to math which is pretty simple. I usually they're like. Oh yeah you know. It's roughly that anyway. I digress so number five. Last Finale Hillary to my last recommendation so last one was phased out library. But most people don't know that you can use software such as at beat and you can look at what type of ads people running on Google for example Google display network. You can look at how they're spend his trending over time. What their top. Ads are and again as a advertiser as a copywriter. Your job is to have a swipe file like a library of ad copy or adds that you like and then from there you just restructure to whatever you're trying to do because if the ad worked on you then you should be thinking about okay. Why did that work me and how it might potentially work if you basically restructured a little bit and tailored it towards your audience right
5 Secrets to Growing Your Ecommerce Sales with Paid Advertising
"Super committed to your success online. We've worked with them. To a special offer just remarking school listeners. All you have to do is go to dream. Host DOT COM slash marking school to learn more and get your website online today. Welcome to a another episode of marketing. School I'm Eric Su and I'm tell- and today we're GonNa talk about the five secrets to growing your e commerce sales and paid advertising all right so the first one we have for you because you're getting paid. Advertising majority of the people won't purchase your product right then in there on a lot of when paid advertising. You're sending them to one product. So what I want you to do is remark all the people who didn't buy and show them what it would be like to buy your product through remarketing video on Youtube. Facebook remarking video. Show what it's like when someone purchases it a good example of this is fab- Lennox by Kate Hudson. She has yoga pants. You'll see on youtube a lot and facebook ads people using the product. This shows people what it's like they would. Your pocket is a great way to generate sales number two. So actually did this the other day. I don't know about you neil. I just bought like a bunch of silver coins just in case so the site. I went to actually out of silver coins. I actually signed up for a product reminder so it could be a text message or it could be an email in. This case was an email when came back in stock. Amelia went and I went to buy a bunch of silver coins. Reminders on product pages. Go a long way and actually did that earlier today to when I was trying to buy something figure out how you can set that up and go from there and a lot of you guys are doing paid outs to your e commerce sites but what. You're not doing this capturing the person if you're out of stock because you're paying for those clicks right so eric just mentioned one way what you can do is use email marketing. You can use push notifications. You can use text messaging. These are always to let people know and remind when it's going out of stock or let's say someone comes to your page and they're about to buy your stock the letting him know you'll have to items available as a great way to encourage them to buy because it's scarcity now if you have a hundred available you wouldn't. WanNa show one hundred and if you have one hundred available you also don't want to show you have to available line but if you only do have one available or two available or nine available low amount show it. It's a great way to increase your conversions. Yeah hopefully you guys have a multichannel attribution setup. Maybe we'll talk about that in another episode but the whole idea. Is You know being able to track all the touch points. People went through before they actually ended up buying a product. What I would say is about how you can use a customer data platform. You know layered on what you're driving paid advertising. You're trying to get more e commerce sales but what if somebody already took your main offer like you have these banners across your website if they took your main offer already then maybe you show them the next offer and then the next offer after the and the next offer but you have to have the data for each customer and so when they visit your website you can show it the next thing right so there's a lot of customer data platforms out there. Hold ON I. Oh that's H. U. L. DOT IO. That's what I use from Abebe perspective but I had a friend Eric. Rivera uses a company called Lennox. That's L. Y. T. I C. S. DOT COM so. Yeah just you know. Try to take advantage of technology if you are spending money on Peyton so he can maximize yeah and The Last Supper I have for you as watch a youtube video called. Ot Oh script by Russell. Brunson that's Ot oh script Russell Brunson in other words. It's a one time offer in the video. He doesn't breakdown ECOMMERCE company but it works on Commerce Justice Wealth C. Paid ads are becoming so expensive. You want ways that allow you to keep competing with the competition. So by having these two up cells right upon checkout and he has a great way to explain how to do. Because if you put on your up sell page thank you complete your purchase. Most people are gonNA closing. You're not gonNA get the upsells breaks on exactly how to do it to keep people on the page and click the offers. It's a great way to maximize your revenue per conversion rate. Increase your average revenue per customer. And once you do that allow you to spend more money on paid advertising compared to your competition which will allow you to dominate your industry than remarkable people through email and then get more repeat purchases but to really spend an arm and a leg on paid advertising. You GotTa have a tight funnel and that includes having multiple
Listener Questions: Marketing That's Working Today
"Dive in to listener. Questions Ruben. Thanks so much for coming back on the show man. Thanks for the invite. Yeah it's GonNa be fun. I think you have some good insight on a lot of these questions today. Our first question is from will and it's actually a question that I don't think you and I have a lot of insight into so I've called in a remote correspondent to help us out with that. The question is are there any good places that you know of to pick up more stuff on affiliate marketing? One thing that came out of this past year is that I can write a lot faster and more effectively than I thought. I'm not convinced that writing code is even my strong suit even though lots of people tell me as I'd like to explore options in this area a bit more but I'd like to borrow your behest filter for a minute trouble with people. Teaching affiliate marketing is that they're also affiliate marketers and a signal to noise ratio is brutal thanks. Well that's been my experiences. Well I ruin before we recorded. You mentioned that you haven't been in the affiliate marketing area for a while. You'd never like that comment that most of the people selling courses our affiliate marketers as well. So it's really hard to know what's legit exactly you're dead on will and so what I did is I tapped a friend and mentor. Microsoft Speaker Taylor Hendrickson who does exist in that space a lot of the stuff and affiliate space. And let's throw that over to Taylor. Hey thanks for the question will give him my name's Taylor and I've been doing affiliate marketing in one form or another since before the panda update in Google which view non nerds out there almost ten years. Now you're completely right that most people out there who are quote teaching affiliate marketing actually aren't good at themselves or just regurgitating the same information. They senior of posted a billions of times. That doesn't actually help anything or anybody. So for that reason. I actually really don't have any good courses or resources to point to affiliate marketing. Who aren't just hawking the same stuff everybody else's but one of us did provide a little bit more perspective or way of thinking about affiliate marketing. I think will help guide you in the right direction and looking for the main core of affiliate marketing the same main core is normal business. You get into it solving the defined set of problems for defined audience. So when you look at WHO's doing that well filial marketing look at places like wire cutter. All they're doing is recommending the best version of whatever. The problem people were coming to the website for in exchange for the commission. They know that the only reason they have an audience were bought for untold. Millions OF DOLLARS BY THE NEW YORK. Times is because they provide amazing value to the people coming. They're looking for solutions to their specific problems. So I'd recommend the same thing for anybody looking to get into marketing. How can you provide value to very specific audience with very specific problems by recommending things that you would actually recommend to a friend or a loved one not just as a highest philly commission or just random things? You're trying to make a quick buck. People see through that really quick and if anybody is promising those one click riches or anything. That seems a little bit too good to be true or actually doesn't stand the test of this last another years completely run the other direction because they are probably a charlatan. So I know this doesn't quite answer the question you were asking but hopefully give some perspective as to how to think about this industry better now back to you rob. Thank you so much Taylor. Being are onsite correspondent for the affiliate marketing question. Our next question is a voicemail around new modes and methods of marketing. Hey Rob wave to Mike. Muslims donal longtime listener You both kept me going through tough times so really appreciate that. I'm a recent return to my home country of Ireland but a tech networks and security for a long time Bacchus I built my first self-funded. Saas up twenty eighteen. It did live technical screening of engineering skills and engineering skills but to get traction for a ton of reasons. somewhat intentionally did things backwards like built at first as I was new Tyrrell's and web APPs so I was learning as I went a failed at marketing failed to get paying customers Alba. I did demo for some large and small works on experimented with a whole host of cold and warm methods to get leads so after nearly given up I ended up pivoting PUN SIFT DOT com a few months ago to Saskatoon back in the deception text base. So it now automatically. Honey Tokens Your deploy branches effectively. It's kind of like a breach detection. Up for Saas and infrastructure. Codes did enables attacker detection in Minnesota the months but there's some customer education required for both security teams or engineering teams. And I'm trying to figure out positioning and pricing but my traffic is currently almost nonexistent so as I restart marketing efforts. I'm struck by the recent five. I'm hearing on the podcast and elsewhere that an email list an existing audience doesn't really cut it for Saas any longer so apart from one to one hundred. Combat Customer by customer are there any other new or nontraditional avenues? I should or could be exploring for marketing. Rather than content marketing. Seo PPC and giving talks doing. Podcasts ARE GONNA conferences any help or guidance. Much appreciated love what. You're both doing thank you so thanks so much for the question. I think I want to chime in real quick before I throw it over to you. I've heard a couple people quote back to me. That like on the podcast. I've said that having an existing audience doesn't help and I really want to clarify that. Because if you have an existing audience that is BTC. I'm sorry is a beat. A be focused audience and they could potentially be customer of yourself. I think there's huge value in that. Especially if you have ten thousand or thirty thousand on an email list when I talk about this audience thing not being the end all be all of SAS is that I've seen the kind of beat AC- marketers have a large audience of kind of WanNa preneurs or folks who were looking for that that opportunity to make a million to make money online crowd and then they try to launch US asset for them and they realized that none of them want to pay and the truth is through the roof. And there's a bunch of mess with it and and that is really hard. It's a lot harder than selling info products. That's more of what I'm saying. You are trying to say like if you have info product audience and you're making hundreds of thousands a year and you think that you can switch to SAS and make hundreds of thousands of year. I've never seen anyone do that. Well right so do you. Does that make sense? And do you agree or disagree with that? Yeah I completely agree that sort of the Internet marketing space where basically most. It's usually INFO`products where happens lot selling in that way Selling to people who are trying to buy Education courses and other products is different than selling a sas so yet. I've never seen it. I've known several people have tried to do it. That had big audiences that were successful with info products. Really usually struggle when it comes to selling this just because it's different. Yeah I agree. I think the one example that I can think of that worked with Klay Collins with Lepage's but it was man. It was all annual plans. It was pretty high pressure sales. If you went to their webinars it was really marketed. In a very specific way and frankly they struggle with that longer term they got big quickly but then that had its own drag on the business there couple there couple that have done it the It's not everyone but most people are not going to be able to do it. I'm the other one that I can think of is click funnels. What's his name Brunson something Russell Brunson. Yes so to donate question. What do you think about? And he mentioned a bunch of stuff Hussein content marketing. Seo Pay per click. One on one. I think he was meaning cold emails. Speaking at conferences. Going on podcast right and in my like all that stuff still works right right right it does. Some of it is harder than it used to be like paid. Ads are generally more expensive across the board content marketing back in the day. You do a volley Volume thing just published two three four five posts a week and the more republished more Traffic you got so in some ways it used to be easier but things have changed in its I'm not sure that I'd say that it's a lot harder. It's a little bit harder but it's it's also different so it's about like just getting educated on what's working nowadays I think it's part of it but I think one of the things that you mentioned was that he was trying to figure out positioning pricing. And things like that and I don't know about you but when I hear something like that I'd be kind of hesitant to start looking at channels. That are that are a lot of people aren't using there aren't proven because in my mind I would need to figure out that I can sell this product who the customer is had as a customer by that. This is going to work. That is fun that I have a funnel that kind of works before I kinda start exploring other channels and channels that that are little unusual or something like that right. Where do you think about that? Yeah I think you're right. It sounds like he's in customer Developmental Mostel. Maybe his product is is to the point. People can use it but if you don't positioning pricing down than yeah I wouldn't. I would really wouldn't start marketing yet. I would be doing a lot of sales. Yes so a lot of people equate the two is the but the different like I see. Sales is really a one on one. Act even if you draw in all the leads through marketing techniques than the sales becomes conversations. And that's where yeah in his case I'd be looking to have a lot of conversations and try to pick out their language to to figure out positioning you learn so much from those conversations that later help you do marketing In a better way otherwise. You're just sort of guessing you know. I'm I don't know this category. So maybe if this category has a lot of competitors and they're doing really well and it's pretty established the you know that this type of product works. That's a I think that's a different situation where you can have more A little bit more confidence but it still pays to sort of do that upfront work. I think
How to Get Unshakeable Love and Unleashed Passion For More Than Just One Night with Stacey Martino
"Stacy. Paul say what's it's up to fire nation and share something interesting about yourself that most people don't know. Hey Okay so something interesting about something interesting so I think one of the things that people don't realize about us as we grow up on the East Coast but we recently decided to move to Boise Idaho and a Typically when we've told people as we were doing that the first thing they say is why why would you do that. Yeah and really. It's about living a life by design. We had been coming out here for a couple of years. For Russel Brunson's inner circle that were part of and started falling more and more allowed with the location and as we were looking for a house decided to move out here and I think the peace at most people don't know is that house were living in. which we I totally love is a house that none? None of us had ever seen before except Paul. He came out here on his own cows and we moved across the entire country sight unseen to move of our family to this side of the world. And we're so happy to be here but we moved here without even knowing what neighborhood it was in where we were going at. It's been quite an adventure. Really it really is the most amazing place. The greatest people is just beautiful. It's such an amazing place to be. It's a it's an under known amazing place to live and we're really the quality of life while I've always heard great things and have been out there a couple of times myself specifically just for some really kind of smaller Russell Brunson master my season throwing so I haven't got to spend a ton of time. Boise itself but it's always been like. Oh this is a cool place. Cool vibe cool energy and I totally get like you guys doing that kind of move move because you know this is the world we live in now. Fire nation is when you are financially independent when you are location independent you can make decisions and choices like this. And I can't tell you how how many people have come to visit me down here in Puerto. Rico Oh my God it's so beautiful. Down here is to Caribbean. The weather's unbelievable year round announced. You know obviously what you're going to deal with things like earthquakes and hurricanes but you know no place is perfect and then they're like wait a second you only pay a flat four four percent tax rate. Meaning you get to keep all of the money that you make. That's kind of the homerun because I'll tell you what when you start keeping the money you make things change so it's Kinda cool I actually. There's been a bunch of people. Russell Brunson inner circle. That have moved down here like my neighbors Jamie Amos. And he's an amazing dude and just a lot of great people bull doing great things so I love hearing you guys. Moving to Boise other people move to Puerto Rico. You know when I moved out to San Diego back in two thousand thirteen. There's a lot of people doing that because there's just such a beautiful location etc but then factor in the taxes and all that stuff. Give me the heck out of here. But that's for another episode. We are talking about how unshakeable love and unleashed passion for more than just one single night. Fire nation. I've already told you in T G with all the greatest we're talking about. I'm talking to stacy and Paul. They are absolutely creme de la Creme. Would it comes to stuff like this. So let's just break this down my friends give us your story break that down for us so so honestly we never started out wanting to do this or planning to be released interbank spurts of any kind are calling kind of found us as so many people in our life journey attempts to happen that way. It's hard to believe but it was twenty years ago twenty years. I know twenty years ago I remember like it was yesterday. Paul drove up the driveway. One night coming home and as soon as he got out of the car I could tell something was wrong. You ever have that moment. Jd where you look at someone's face you're like oh man what happened totally and in some instant. Somehow I knew like oh no. It's me there's something he's there's something about me and he said four words to me that I actually think are some of the most painful words in the human language he said. Hey we need to talk and so we sat down and he proceeded to tell me how no matter what he had done no matter what he tried. It wasn't working and as much as he cared about me. He didn't see any way for our relationship to work out and that he was leaving and as I was sitting there on the couch listening to him. Talk Tell me all the things that were wrong in our relationship. I couldn't disagree with any of them. It's not like I hadn't heard those things before so that didn't surprise me but what really shook me to my core. What surprised me was my reaction action because unlike the woman that I am today back then my nickname was actually the ice princess and it was super well-deserved so when the tears started rolling down my cheeks I was very unnerved and shocked to have that response and in a moment of what felt felt like a break down? I actually broke open and started to feel this flood of tears which allowed me to feel for the very the first time that I loved my husband and I know it's terrible to say but until that moment I knew I love being with him. I knew I you know I loved him. I didn't really know what that meaning of that. Man until that moment where I got to feel the depths of my love for Paul and as I was Tears turned into sobs and and I looked up at him. I realized wow. I didn't even know that humans really could feel love like this. I never had and I now realize I'm in love with Paul and he's walking out. I'm never going to get a chance to live in that love because I've ruined did because I don't know anything about relationship and I've ruin this just like every other relationship in my life and in that moment of desperation I figured I don't have any relationship skills was like that's how I got into that situation. I didn't know what else to do. And so I- begged my husband for a second chance and I said to him like Babe everything you're saying thing is one hundred percent. Sure I can't disagree with any of that crap. I don't know how to do this and I just have this feeling that this is not the best of me. This is not the best. Sti- CAN DO. I don't know what I'm doing. Just give me a chance to jump in with both feet and figure this out and then if you don't love the real me I'll will release you with love but just give me one more chance. Don't don't leave now out because I felt like I had just had an awakening and I just wanted a second chance and I know Paul had his own experience in that moment in Paul actually before you jump in here because I really WanNa make the most of the time that we have together and we have so much awesome Mr cover that we can only spend and so much time on your story and of course fire nation. I'm going to direct you to where you can learn more about both stacy and Paul and their entire story but Paul. Why don't you really in a concise way? Give give us your perspective on this and the move forward into this relationship you program because I mean just the results have been staggering. I mean the average. Divorce rate's fifty to seventy percent and you guys have had a one percent divorce rate in the ninety nine percent success rate over the past six years. So we're GONNA get to that and then some other really important things about relationships fire nation as as soon as Paul wraps up this part of the story yes so what happened was over that next year we short cutting the story of course of enough for me to stay but over that next year. I'm like Kowcase Ugo fix yourself like you. You work on this obvious in my mind thinking. There's nothing wrong with me as wrong as I was. But that's what we were back then and over a period of year. What seemed like a good week turned into a into a couple of months and I suddenly woke up one day and I found myself saying like I'm the grace relationship? I don't know what happened. She had transformed armed into like the most authentic version of herself. And I could feel it. I became a better person. I didn't I wasn't doing anything and we realized through that year. What happened was her? Transformation had had an not only transformed our relationship but transformed me as well to into a better version of me and that began the journey. Where we're like? What like this is amazing? I'm inspired and I said I feel like in the Anderson next. You like whatever you're doing I'm all in like I WANNA learn. I don't want to just be standing on the sidelines. I see you are amazing. You're happy I don't know what you did here but I want to be part of it. So that began our journey. You're too big transplant. List really about the discovery that accidentally that I discovered it only takes one person to transform a relationship. I was forced into discovering that now we've created our entire relationship development methodology in our eight step system dumb and all the tools in our toolbox and we have literally proven over and over and over again. The reason why we have such a huge success rate is because it only takes one Alan person to transform any relationship. We only work with one person when we do this work. And they're getting tremendous results because they're not limited by needing their partner to get on board or needing their partner to agree to do this work that combined with our methodology which is the complete opposite of what everything else is out out. There has really transformed this landscape and is enabled us to get this one percent divorce rate in our relationship. You program over the last six years which is really crazy just
Tony Robbins, Russell Brunson and Dean Graziosi: 4 things I learned over 4 days in Fiji
"And this actually comes from Russell Brunson in is all about. Are you resisting making serious bank. Are you resisting and making dollar dollar bills. Are you pushing money away because it just doesn't quote unquote feel rights. I love when Russell stood up. And he shared the story of some of his failed launches and when he looked back those failed launches and companies and products. One thing was a consistent theme. He didn't have nearly enough focus about making money about generating revenue. He didn't look at it as an obligation allegation and guess what his company's ran out of money. His company's ran out of time. His company's ran out of ways to pay wages to pay salaries to pay all of those things ads for amplify etc all because he didn't make it a focal point of focus and just embraced the fact that yes you need to make serious bank to run a successful business and and then if you want to do all those amazing things you WanNa do be philanthropic. Give to your favorite charity. Go travel the world. How about your family members wherever that might be that all becomes possible symbol when you start making serious bank able to run a successful business and so when Russell Move Ford and shared about when you launch click finals completely different mindsets and that mindset was? I need to make serious bank. I need to make product in the service. The starts making money and his cash flow. Positive is creating a net profit for me and my business from day one so that I can put more money into ads into able vacation. I can pay Greek emissions for affiliates. I can sponsor podcast and sponsor conferences. Maybe throw my own conference which he's done many many times now and finally I can live is a hugely successful conferences. Actually had twenty one hundred. Come and Speak Multiple Times that has three thousand. Five hundred attendees. Didn't start that way. He started with three or four one hundred dollars at his first conference but still he was able to invest in that conference and make it happen to get that momentum going and that's really the message that he wanted to share. was you have to be focused on making revenue in your business from day. One it has to be a priority. It can't be something that you shy away from because it just doesn't quote unquote feel rights. If you you want to amplify your business your message make a bigger impact. It's all going to happen much much faster. And in a much more impactful way when your company is generating healthy profits with entrepreneurs on fire. I got to a point where I'd sponsors approach me and some people say John Don't you sponsor is because then everybody's going to get tired of hearing the sponsors. They're gonNA stop listening to your show. And and then that's it up to that and I'm like putting so much effort into this. PODCAST is a daily podcast on pouring my heart. My Soul my blood. My sweat my tears into this podcast literally. Seven days as a week. I've got to make some kind of return on my investment so I can pay my bill so I can continue to grow my business so I can take out facebook ads to grow my business so that I can invest in my infrastructure restructure. I can hire more people I can do all the things with equipment etc.. All those things happens one. I brought sponsors onto entrepreneurs on fire and I was able to amplify the message and and guess what of course. There's a couple people that complained. There's always a couple that complained when you try something new or when you add something to your product your service your podcast. Your Youtube channel rather might be but guess the vast majority they either understood or they didn't say anything because they realized that is going to make a buck that I need to have a business. That is Jerry healthy profits so I can keep producing this great content that this content is not going to produce itself. There's some get up and put in the hard work and that person needs to be generating some kind of return on investments so fire nation. I really hope that this quick tip from Russell. And then my example with entrepreneurs on fire and bringing sponsors onto my show has just really opened your heart your mind your soul all to say you know what whatever it is. And I'm doing my business right now. I need to make sure that I'm putting a strong emphasis on. Generating healthy profits are making series bank. And and that's why our upcoming five day challenge called. Think like an expert has that as one of its three core components the first component is building your confidence. You need to build your confidence you need to be you. Leaders need to step up and say this is my time. Then you need to be able to attract the right customers with that conference that you now have. And then the third thing that we're focusing on today is making serious areas bank because once you have the confidence and the ray customers now. It's time to make serious bank. We're GONNA teach you how to do those three things in that order myself. Kate
"russell brunson" Discussed on Entrepreneur on FIRE
"I'm going to be sharing with you today tomorrow. And then next Saturday and Sunday as well I want to jump on the Mike. Here and drops in value bombs one on one and this is all going to be about the four day mastermind trip that I took in Fiji back in August two thousand nine thousand nine hundred. Now's a quick reminder for those of you who may or may not know because myself. Kate came in sixth place. And the knowledge broker. A blueprint launched Tony Robbins launch. Last March. We got four days in the Molly Fiji which Tony Resort in Fiji with Tony Robbins. degrasse Yosi Russell Brunson of the other top ten affiliates. Jenny Kuper Stephan James Brian Delaney lanee. Nick Unsworth Lewis House unbelievable individuals. We had so much fun and we also learned a ton so this is going to be a bonus episode. We're going to be sharing with view. The fourth thing that I learned over four days in Fiji from Tony Robbins Dean Graciosa in Russell. Brunson over these next four bonus episode episode. I'll be sharing with you one of those takeaways and every single one of those episodes and the first one I'm going to share with you is from none other than Tony. Robbins himself right away when we first got there. We did a five hour. Mastermind with ten affiliates Tony Robbins Russell Brunson and Degrasse Yosi there and Tony spoke for a couple hours a kick things off and there were so many takeaways so many and I'm going to have some show for you for sure at some point but I really want to pull out the biggest takeaway I got from Tony Robbins to Our incredible inspirational rants. And that's confidence is key fire nation. Let me repeat this. Confidence is key to your success. Ask Why because people they want a leader they want that attractive hero now. I'm not talking about good looking attractive. Means they want to be attracted to drawn towards like like a magnet to that individual. People want to be inspired us while we listen to podcasts. Like this read books to convert all these things we want to be inspired and people want a person that can lead by example and show them the way and those are the three points. I really want to hammer home on this episode fire nation. People want a leader. People want to be inspired and people want a person that can lead by example and show them the way now. Tony's example for this was Jim Rohn. Tony was looking for inspiration. Seperation he was looking for a leader. He was looking for a person that could lead by example and show him the way he invested in. Jim Rhodes training which for him at the time was a lot of money. Tony at the work an entire. We are weak as a janitor just to attend this one training by Jim Rohn but he shared how that training was on. Because it showed Tony. That Jim Ryan was a leader that he was looking looking for that person who could inspire Tony to bigger and better things a person who had been there and done that it could show Tony the way things to avoid the rabbit holes to not go down down and also the things that do work you absolutely focus on those things and amplify the things that are working in the real world. At that moment. In Time Jim Rohn was was the attractive hero to Tony. Robbins and Tony went and he learned from Jim and then guess what he went off after he learned from Jim and he taught other people gyms message wjr in that one on one and that one to five and that one too many formats. Tony has been able to do that by being inspired by Jim. By seeing the path the way that Tony could follow and then he was able to follow those footsteps and start small one step at a time and take the next step toward the success. That of course we all know what Tony has achieved today today and for me it always goes back to that. Martin Luther King quotes. You don't have to see that whole staircase fire nation. You just have to take the first step and let that attractive hero. Let that leader. Let that person that inspires you be the person that guide you to take that first step so then that second step. The fog will clear it becomes more obvious. And then he started going forth in in conquering now. Just shared twenty example. Let me share my example when I first launched entrepeneurs on fire I didn't know anything about podcasting so I went and I hired a mentor. Jimmy Master Astor's of the eventual millionaire and. She taught me everything I needed to know about. Creating enlarging ingrowing and monitoring a podcast and it was amazing to be able to avoid the rabbit holes and to do the things that actually worked. I joined cliff Ramos Grass. The podcast answer man's mastermind. It was not cheap. It was thirty five hundred dollars a year. But was it worth it because I was able to learn from the podcast answer man himself. He inspired me. He was my attractive hero. He was my leader. That was key. So I- Jimmy. On one hand for my one on one mentor include freedom scrapped the leader of the masterminds. It was exactly what I needed to take the next step and what happened. Thirteen months later. I had the confidence to launch podcasters. It's just paradise I didn't know everything about podcasting but a new more than all the people that were emailing me asking me. How podcast because they saw the success that I was having with entrepreneurs on fire and so what did I do? I taught got them what I learned from cliff name scrapped from Jimmy Masters. I learned from my leaders from my inspirations from my attractive heroes and then I taught others through podcasts paradise dice after thirteen months of training. And guess what looking back. I could have done it after two or three months of training at the very most I mean this is the thing fire. Nation is all about learning from those that are one chapter her head applying that training to our real world and sharing that training with others. It is so critical. It's so key it's a step by step process so I really hope you hear the value value in that one phrase that Tony kept hammering over and over again during his two hour. Talk in the Molly Fiji. Confidence is key. You need to have the confidence fire nation to be the leader to be the attractive hero. You need to have the confidence to be a person who inspires others. You need to have the confidence to be the person that can lead by example and show others the way and guess what call to action time fire nation myself. Kate Jilin Josh Danza from smoothie. Nine to five we are doing a five day challenge. Starting February nineteenth teeth. It is called think like an experts. Were doing three major things over these five days fire nation. We're GONNA teach you how to build more confidence attract the best customers in make serious bank so as you can tell I took my biggest takeaway from Tony Robbins at this mastermind in no molly Fiji and inserted it as the first and most important important thing when it comes to our five day challenge which is build more confidence because confidence is key fire nation. So join us on this five day challenge. I think like an expert is the name of the challenge. You'RE GONNA get direct access to myself to kate to Jill to Josh every single day for five days. We're going to have exercises. They're gonNA make picture that you build more confidence you attract to those customers that you make serious bank but fire nation. I just need to take that next step. was that next step visiting. E O oh fire dot com slash expert visit ill fire dot com slash experts. You can learn more about the five day challenge their fire nation. I look forward foreseeing as many of you as possible in this five day. Challenge because we're going to blow your minds with the value. There are bonuses. There are trainings. There's over ten thousand dollars was in prizes. They were giving away five day. Challenge just visited that you are all. I mentioned to learn everything you need to know about the think like an expert challenge e O fire dot com slash experts. I hope to see you there. Fire nation and I'll catch you on the flip side..
"russell brunson" Discussed on Marketing Secrets
"Hey everybody's Russell Brunson. Welcome back the marketing speakers podcast hope he hasn't had an amazing day. I had a fascinating conversation with somebody who's at the top of their game yesterday and and I got a couple of insights from there so interesting. I want to share with us here today. So that said skew up the theme song we get back. I'm sure he has some really good insights about developing your team in developing helping yourself so the big question. Is this how we're entrepreneurs like us. He didn't cheat and take on venture capital for spending money from our own pockets rockets. How do we market in a way let us get our products and our services and the things that he believes in out to the world and yet still remain profitable that what is the question in this podcast. Give you the answer my name's Awesome Brunson and welcome the marketing secrets everyone.
"russell brunson" Discussed on Mixergy
"It freedom fighters. My name is Andrew Warner. I'm the founder of mixer g where I interview entrepreneurs about how they built their businesses. And I do it for an audience of real entrepreneurs who often are building their companies as a listen to these interviews. And I know about it because they'll they'll do things like come back here do an interview and tell me how long they've been listening or they'll do things like my new friend. Russell Brunson has done which is just text messages. Why can't we ask that question? I love that question. All right. Speaking of Russell Brunson. He is the founder of click funnels, and one of the most amazing things that happened to me last year was that he flew me out to do an interview of him on stage in front of his audience. And usually interviews are not that amazing for me. I love him. I'll do all day long meeting entrepreneurs. Not that amazing. I do it all day long. They're my house. They're here at the office. But there's something about Russell Brunson. Frigging click funnels that just electrified me. And I brought it up in kind of jokey way to audience, and I kind of made fun of the audience for being so bought into this almost like he's got some kind of a cult. And once I was done Russell gets off stage in he goes to the back. He's ushered away to go. Do do other things because it's his event. And they said you wanna hang out with Russell in the in the back. I go. No, I wanna meet every person who in your in the audience, and I did I think I meant every single person and spend time with them. And this one guy who you're about to meet Jeffrey Banik, he comes up to me and says how you said that people really love click funnels. I said, yeah, I do he says we'll look at this. And can you show people who are watching this? My first Facebook live a little bit more towards centre look at that. So he's got click hacker on his arm a funnel hacker. Choose me. And on the other one is to comic Lub on his other arm tattoos from click funnels and click funnels mission. And I go what is this? And then he started telling me a story how he had this really rough situation, which you're going to hear about in a moment and how he crawled out of it by creating funnels, and then he grew his business. And I said hang on stop right there. I'm going to set you up with an appointment with one of our producers. So that we can research you pre interview you and get you ready. And and that's that's what we did. I got historian front of me. It's more mazing than I realized when he and I talked you're about to meet Jeff's Bannock, he is the founder of funnel dock there. A consulting company builds funnels Botts in emails that lead to sales. This interview is sponsored by two phenomenal companies. I will host your website, right? It's called host gator. And the second will help you hire phenomenal developers. It's called top talent. More about those later. Jeff gavia. Thanks indra. Reshaped. Rams is amazing. Most people are going to be listening to this on the podcast. So they won't see those two framed gold records behind you. What what are they represent for people who don't know?.
"russell brunson" Discussed on Mixergy
"Play dot com. Became a millionaire for teaching people how to play the piano, and I was hooked on this idea of digital stock and selling it. Yeah. You know, what that's one of things that these guys are especially good at in the digital marketing space that good at showing their winners showing the people who've done what they what they teach and getting that dream sold. You know, who's good at it too. From software space is Russell Brunson. Volun- love with him is amazing. So good on the show reports. I have and he likes my interview so much because he'll text me from time to time. When like an especially punchy question got can't believe you asked it. And then finally he wanna do a live event. And he said why don't I just have Andrew come in? And interview me so he flew me out to Utah. We got into this place and. Could experience he expected I call the people who didn't like him and did some research, and he looked he loved it. Brought the dirt loved it. Because you know, at some point. It's just you wanna be yourself. It's only the people who are posers were frayed that somehow there for Saad is going to be punctured. But you don't care you're fine with it, if you're transparent, honest, you don't really care. Just like you're asking me. I mean, I have dark times and I'll talk about him. But it's like what about this dark time here? I kind of bold. It crime Benson. Brian Benson is our producer here. One of one or two producers. He had a really tough conversation with was he impact it was easy to talk to. Yeah. He was very easy to talk to it was an incredible conversation back. We ended it with him telling me about his brother that's making use it. And he's like would you send me a book? I'm like, yes. And so one of the books to his brother and his brother's now reading the book about how to turn what he knows about music, maybe into some kind of online course, or something when Melissa's brother there, the other thing I was talking about was when I realized I wasn't going to be a part of. Ca job, and it was kind of this nine shilling for a long time before it was ever addressed between any of us that it was time for one of us to decide stay maybe one of us leave depression started setting 'cause I was like Kevin doing this for the past eight years. What am I gonna do next? What am I good at like, it was this this overwhelming fear? Not I better figure out what I'm gonna do in that sent in white a depression quite a while. I built this thing non moving on even though I'm leaving with a good exit. What I do in that that put me in a place that was difficult very difficult. It's crazy. Thank here. You are. And in the thing was also, you know, there was a lawsuit penny. We hadn't resolved at the sale hadn't been resolved yet. So. About when I go into this situation. There's always some wall on the magic and crashing into something. Like, I'm gonna let my kids down. They're going to be publicly shamed. And this is gonna be a public record for them forever. Where did your head go? Oh, man. You know, losing it all I know I could build it again. But just just because I didn't get to leave probably the way I wanted to leave early was hard for me because I like people the white me, you know, but but we didn't get to leave in the best. Like, oh, hey have a parade. Job was more dislike. Yeah. That's not work together that was hard and just missing Matt that creation like that ability to know that let's work on this thing that's build it like that. We wouldn't have that. Yeah. I wouldn't have that any Ghada and in that had been slipping away for long time. 'cause like a snake couldn't figure out where I sit in. I think the fear of having to go back to normal day job scared. The crap out of being like, oh like like the worst is narrower back in a cubicle. Designing software. Holy short. That would such. And then I'm like, wait a minute. You have all these relationships..
"russell brunson" Discussed on Marketing Secrets
"The russell brunson welcome to the marketing secrets podcasts debbie s here tonight really really fun fun sharing sharing so the big question is this how we're onto brewers like us he didn't cheat and take on venture capital for spending money for own pockets probably market in a way the lets us get our products and our services and the things that you believe in out to the world and yet still remain profitable that is the question in this podcast will give you the answer my name's awesome brunson and welcomed the marketing secrets all right so initially the best way to kind of pre set this up because this is why a lot of people struggled fact looking back where it's now it's always easier to hide cy right but looking backwards i think this is one reason why struggled for seoul and probably almost almost a decade and the reason why is because i was trying i was trying to do the right thing drag i'm trying to figure out how to provide value for my for my customers and and so i was learning all sorts of things right and so as i was learning everything else i teach her share things which is good to go the time people like us who are creators who give in survey this is kind of our nature do that right and so i don't think it was bad necessarily but what happens i started becoming like jack of all trades and a master of non right i remember that what i first started getting to the internet marketing business and teaching stuff i looked around the marketplace at the time and there are people that all specify like we're specifically good at one thing jeff walker's get at product launches free incurred was good mass control and all these people on i can't remember all the names are now but perry perry marshall with pd and brad fallon was seo and everyone's like one thing right then for me all these things or giancarl copywriting all the people aided wanting and i was like for me i was going to all the paper clinton hundred copywriting in new product launches all these things and so i would try to to sell myself as i teach i do everything for you guys and i would try show everything was interesting as i've tried to show people that everything it was hard to really grow and skill my my empire whatever you wanna call it right of weird to be like oh you can go there and get one person you can get like everything for me they come to me and and i think it's because i loved it all geeked out wanna to share it all but because like don't have looked at russell russell's the guy does this they were like russell is you know he's this guy t all sorts of stuff because i have specialized we ever wanted to come to me it was really interesting and it was always frustrated me because i just think call i felt like i was not better than most of these people but because they didn't specialize it was harder to get heap blame right and so that was me for a decade of i struggle because i knew i was always from things so because of that i wanted to do more now fast forward to four or five years ago whenever we start making this transition and as we launched click funnels i kind of became the funnel person right and and it wasn't like strategic is just because because i was quick goals as like oh he's the guy who's photos nicer talking abortion sharing a more excess which is that one piece so because i started just going deep into funnels anything if you ask anybody now is like oh wrestles the photo guy right like that was the first phone guy was you you know know and honestly it'd be teaching for decade prior to that right but for some reason like it wasn't it was just like one of the things that i felt it was when it became the theme is changed everything my business also like people want to learn funnels came to be and i watched my empire my brand or whatever you wanna call growing dramatically now after i became the.
"russell brunson" Discussed on Marketing Secrets
"What's up everybody this russell brunson and welcome to a late night marking secrets podcasts so the big question is this how raunch brewers like us he didn't cheat and take on venture capital for spending money for own pockets how do we market in a way to let us get our products and our services and the things that we believe in out to the world and yet still remain fucking that is the question in this podcast will give you the answer my name's russell brunson and welcome the marketing secrets what's up everyone so i'm heading home from the office is like twelve thirty five at night like our second or third late night in a row but i want to say something if you've been listening i think broiling with four hundred sixty two or four hundred sixty three of this podcast you probably remember many many many all nighters were we're the office till four or five in the morning five or six days in a row trying to want to click funnels and bill the empire euro everything and we don't do that very often anymore but todd and ryan are in town for the last night we well we pulled on matters but they haven't been ruler nighters we've been last night we'll ask too 'cause i was twelve thirty that's pretty good but i think in our old age we're getting older and we're like you know what we should go to bed so rows hard cores that used to be which is good so for those who are hustled entrepreneurs who are the beginning journey feel free to keep doing it because i did a long time but i think maybe a maturing i dunno i told my kids that i will never mature and that i'm not like the other boring adults so i don't want to completely mature but is can i go to bed by by one so anyway take that for what it's worth i have no idea but i'm sure some today that i learned from mr frank kern so franken still my favorite people study from and he's got to podcast that came out called your next million.
"russell brunson" Discussed on Freedom Fast Lane with Ryan Daniel Moran
"The board by doing that and so it's like understanding like people buy more desktop in the past because they get a credit card on the by the phone like i think about things twice on credit karma my is so hard your time like fat thumbs are clicking the bison nightmare right but now i get so simple you just like pop your thumb to build your card bills down so it's all kind of stuff so i think mobile is like designing towards mobile making your order sign a process yourself like looking as the lens of white we're in the georgia people coming through is really kind of the the biggest trend and then the second half of it is if you look at there's two worlds in this business there's like the director sponsors and there's the branding guys right and the branding and vice versa and finding gary vander textbook in my van and we had kind of it's kind of like he's branding response but i think that like the future what we're seeing these people that have the most success it's they understand both worlds it's direct response to bring somebody in an break even and it says you choir that customer it's going tripling down on brand it's understand this it's full to make direct responsible get you the customers for free and then the brand is will makes those customers worth insane amounts of money to you and so i think that that's the future like people were seeing they're killing it they understand super direct response on the front end super good brand on the back typical landing page of your branding on your landing page in will destroy conversion like a logo on a landing page is not good for response conversion but some see that logo device in the futures way better for longterm so that it's blend of those two worlds people that master data one's gonna win you had a full russell you know i think that entrepreneurs are the secret to changing the world and solving all the world's problems and you've created as many of them as anybody i know so changing world buddy give it up for russell brunson.
"russell brunson" Discussed on Marketing Secrets
"What's the everybody's russell brunson and welcome to markings morgan so the big question is this power on brewers like us who didn't cheetah take on venture capital boost spending money flow our own pockets hudli market in a way to let's ask your products and our services and the things we believe in out of the world and yet still remain profitable that is the question in this podcast give you the answers mines also brunson and welcome the marketing martyrdomseekers our everybody so i've on the podcast wild and the main reason is the second amendment you purely trump renown of water for coughing gum butts i muskets messages out i recall chris's upset i wanted to do and i just i was literally dying so i couldn't come price decommitted committed ub 100 as in years absence dead but on uh anyway that's kinda that's yeah basically happened his new year's eve we were given a on my my brother and in his them him over ford for dinner and rightfully shops are fully kind of lake sigma lakes heard stuck so i took thumbs medicine and that's where it began and have had since the it's spent six days now fever of two hundred three hundred forty grease constantly since it puts move i've been forced to be bed and have anything sawass 15 pounds in the last since hit so who won positive and the rebels kidnapped you cardio to lose weight suvs pre sweden heavy navy yet week town of hungry ssim's hootie bright is high of tacoma body tells him it's hungry gin.
"russell brunson" Discussed on Marketing Secrets
"What's up everybody is russell brunson and welcome to the marketing secrets podcast today are we talking about be an entrepreneur sometimes menebhi be good so the big question is this power entrepreneurs like us to take on venture capital boost spending money flow old pockets kutlu market in a way to let us get of products in our services and the things a little bleeding out of the world and yet still remain of the question in this podcast will give you the answer my is off the buses in welcome the motions of this all right every so as you know i love entrepreneur i'm an entrepreneur i'm cecillon prevent higher goal in life is how entrepreneurs to change more people's lives because i think that we are the only types of people can throw in types who crazy enough to risk everything we have our money are timer energy our towns and the pursuit of creating something amazing that will change people's lives and some of the entourage agreed alec about money and i don't believe that's true i've lisa are yet the of the time that are but and i think a lot of people get the on general spark starts because of money his of the the desire for that but i think the for most of us in you'll find that out if you're still in the path is he's are making money it starts becoming stupid that you actually don't care about at all because it's really not that cool yeah so there you go for those he has a hate to ruin this price where he would he get there nobody action cares about money is just thing you desire first the year than you i actually was not nearly as cool that that is going to be so for the whole thing is that in the interests are due nature sir people at arsenal i change like holy crap that was actually awesome and so um that's kinda that's kind of the the thing.
"russell brunson" Discussed on Marketing Secrets
"What's up everybody's russell brunson welcome to late night marketing seekers podcast so the big question is this power on brewers like us cheat and take on venture capital boost spending money flow old pockets kutlu market in a way the left asking of products and our services and the things we believe in out of the world and yet still remain profitable the question in this podcast give you the answer my name's russell brunson and welcome the muslim secret everyone so we'll be as an awesome the pupil night you're the crickets out there creeper years the darker spots anyway i hope you as your awesome to make you guys a video and run podcast today for you guys about something that i think is really really really really important they're gather some light for those you're watching the video version here podcast it doesn't matter you hear my voice on all right so i'm going to talk about something interesting that i can realise today that i think is what keeps law people back and the pike at me back a lot when i first getting started on you know one thing so ii'm i'm looking for amount in the pool house drinking some keo asked because i love the stuff so have won every morning in one every night it is my sweets and the net yes so that's what i'm doing m suspend looking for a few wonder what i'm doing and why am talking weird but on won't talk about today for example um we had a lot of crap happen they know little things either like huge things things that are devastated as you make things that i think it might pass with cripple noticed stop night and it's interesting because i see people nowadays who are in business they're moving for mewborn to try and do seven not his business honestly say all aspects of life a personal life as their family life it's the relationships they get it kind of you know it it bleeds in a lot of different things but for the six you know for this.
"russell brunson" Discussed on Marketing Secrets
"What's up everybody is russell brunson welcome marking seekers podcasts the show where you going to get in the jeep one gone grand my kids last eight scab so the big question is this power on brewers like us he did she take on venture capital for spending money flow own pockets cuddly market in a way to let's ask of products in our services and the things we believe in out to the world and yet still remain profitable requesting in this podcast give you the answer my off the buses and welcome the muslim secret are you have one so i wanted she has quit message because i've been up in the mountains for the last almost week now so i guess we beard and those who consume i bear lines is my i can't invest in a beard well company or girl beer that matter uh i don't know why it's never been able to my brothers got a beard this thicker than heroin my head i can't so this is the best beard you are gin from for russel must benefit affirms by rogaine in rub it on my beard parts turned going back and forth this'll take capital growth cars everywhere it if he would actually grow things trestle but i won't federally wanted purity to completely on so my message feet today i wanted to throw zinsou i've gotten on site this was momma but his cabinet hafner of a few minutes i got all domestic leniently.
"russell brunson" Discussed on Marketing Secrets
"A new dropped mike show and with that said please come on in scranton fall me to quit instagram and look up russell brunson fahmi there and then a and there's influence on how to submit your questions for the show in my bio and so uh that's kind of game plan so with that said america jobs the show a heavy metal intro and then we'll go read into the drug my show inch ronen eat the the ten questions hoping joins us and affect these leszno am and we can keep our enemies in each week as we do the truck my show makes every and election my name is russell brunson i'm with a journey to help entrepreneurs get unstuck so they can give back to change in the world in the past eight years idle the ball four million entrepreneurs dwight view so hundreds of thousands of copies my books popularized the concept cells funnels and cofounded software company called click funnels delves tens of thousands of entrepreneurs to quickly get their message out to the marketplace if you've got question i've got answers here's how it works stepper one go to instagram created video asking me your number one question september two tag miette russell brunson so that i can see your question step number three use hashtag asked russell anything so my team has notified and the each week of the top ten questions an answer them on instagram fly half each question all drop the might the for the best question each week we should be out your own drop mike now make sure you balm it is going to see if i answer your questions live cast in your questions so that you can get stuck give changed the world.