11 Burst results for "Rick Bennett"

"rick bennett" Discussed on Lochhead on Marketing

Lochhead on Marketing

13:08 min | 2 months ago

"rick bennett" Discussed on Lochhead on Marketing

"Some place or some net worth number and then being able to enjoy your life. It's about doing something that causes you joy and make sure Personal cash register ring. And so people wanna proactively design their life and forget this life work life balance business and instead do work that matters while working towards increasing your leverage and monetize ing potential. Most people in their career never get real career leverage so so step. One declare agency declared that you want dominion over your work and that you want to make it meaningful change. Now the next question becomes who's your archimedes archimedes famously said if you give me a lever and a place to stand i can move the world and when people are looking to make a career change it helps to have somebody who's in archimedes So you don't need the whole world to approve of your career change decision. Most of the time all you need is one real supporter. One client if you're going solo the one customer if you're starting a business My friend brittany spears fuse. Who is the founder of malibu milk takeout. Malibu milk with a y. dot com. It's the world's first organic flax milk while when she created her product and really the category the first place she took it was to whole foods and her first customer was whole foods so when she was leaving her job to become an entrepreneur and to create organic flax milk at malibu milk she started the company knowing that whole foods had placed their first order. That's another example of an archimedes. So what we're what we're looking for here is who is the person or people but it's typically a small number who can springboard you forward a new client a new customer and here's the other thing. Let's say you're just changing jobs. The sad part here is most companies will treat you the way you've been they see you for who you were and so for most of us. This has been true for me. you have to change companies and rolls to move up to achieve a personal ipo for people to see you for who you are and who you are becoming as opposed to who you were and so sometimes your archimedes is is a person hiring you into a new job and what you're looking for is whether it's a client customer or a new employer what we're looking for with our archimedes is somebody who will stand for your potential somebody who wants to invest in your future and your potential and we'll see you not for who you were but for who you could be and will value you as such because too many employers value based on your past not your potential so look for that one person that one place that is willing to invest in. Your potential knows you do that. Who's your auctioneer. Who is the person who will Stand for your value. And so if you're a candidate for a new job if you if you submit to being a candidate you won't have much leverage because when you're a candidate they say hey. Here's the job role. It's acts and it pays. Why and now you have to compete for our job specification. That's what happens for most people when there are typical candidate and being a candidate i think is the worst thing you can be. But if you have an auctioneer things are different and an auctioneer could be a co worker or somebody inside the company. Who knows you somebody. Who can advocate for you and that person can become your auctioneer. They'll say well you know Yeah susan's an incredible person. But there's no way we can get her to come here for less than ex because she's really got a lot of options and they said a new bar financially for you and a new bar as well for the role and responsibility. You'll be playing in your new job and so rather than submitting to be a candidate go find an auction near who somebody in a place that can position you for the new role and the new the new level of income that you want as opposed to just submitting to being a candidate now also sometimes you might not have an auction here and you have to be your own and so in that case if you are a candidate. There's a strategy here that most people never employ which is to say you know. Hey look if you're looking for somebody. Let's say let's say make. Let's say you're looking for a cmo job and you say hey listen You know if you're just looking for somebody who can build a good website and produce some great leads and drive some seo and help on product marketing and make sure you know. The brand is good and so forth and so on. That's great. i have all those skills but I'm not your person and when you when you do that. You stop the interviewer. You stop the company. Who's considering bringing you on board in their tracks. Because you're just pulling yourself out. You're also redefining the spec when you do this because invariably the personal say will then you know what do why. Why are you pulling yourself yourself out. Why what do you do you say all well. You see I specialize in designing dominating market categories. I'm a category designer. And as you probably know there comes a eighteen to twenty four month battle in most companies limes For who's going to be the category queen or category king in this category. I specialize in winning that battle but it sounds like you don't need that. You need some basic marketing leadership and so if you do while i can do the basic marketing leadership. That's not my superpower and when you do something like that you change the context you rewrite the rules. You do category design of the job spec and in that sense you're being your own auctioneer and also and i know this is hard for a lot of people when you have to be your own auctioneer when there's nobody else to set your value you also have to be a look somebody in the eye and say and that will be be insert large dollar amount here that makes you scared x. And then once you say shut up bite your tongue and shut so if you're in a situation where you are applying for a job make sure you position yourself. Accordingly one of my favorite expressions position yourself or be position. And if you don't have an auctioneer make sure you tell them how much you think your value is now in all of this. What are you really doing. And this is why we call it a personal ipo which you really doing is changing your investor base from people who buy on your past performance to people who will buy on potential and It's sort of the same thing on wall street right there. Investors who focus on quote unquote value stocks and they look for companies with a track record of producing dividends and growth and they want certainty and they buy based on past performance. If you really want to create uptick in your personal income and monetize yourself aka a personal. Ipo you need to shift from a place where they're valuing you based on your past performance which is typically your former or current employer to a place who will pay for potential. And i'll share with you a story about this. I have a dear friend who is a superstar financial executive. And she's in her mid thirties and she called me a little while ago and She was being recruited for the number two job at a red hot company Who's looking to go public. And she walked me through the compaq edge. She was going to be the number to finance person working for the cfo. So critical role in the ipo and she walked me through the compaq. And i said to her Let's just call her. Jill my said jill you know this is nowhere near enough. She said well. What do you mean. And i said i think they need to pay you double this package. And she says to me well i. I don't have the experience. I've never taken a company public. You know i. There's nothing in my. I'm up and coming you know executive type of thing. I don't think i'm worth that much. And i said to her. You are shifting from people paying you for your history your past performance to people buying on potential if they wanted a been there done that person a number two person in this case in finance to help take the company public. They'd be recruiting that person. They're not they're recruiting you so they've already made a decision they want and up and coming executive they want somebody with a lot of future potential and so they are not a value investor who buys On past performance they are a growth investor. Who bets on potential. And so when we're doing a personal ipo whether we're changing jobs or going solo or becoming an entrepreneur firm. The big thing that we're doing here is we're swapping out our investor base from people who pay you for your past two people who will pay for your potential and growth investors who buy potential pay for more and that's what we're really looking for as we Think about going yellow and conducting a personal ipo. So the three seminal questions. I would leave you with as you think about these eggs. Essential essential questions that many of us have been grappling with over last handful of months. How much is agency worth to you. Who's your archimedes. And who is your auctioneer. All right we would like to thank the good folks at trinet. at e. dot net building legendary to websites in silicon valley for over twenty years. That's autrey dot net if you are in beautiful ireland and you wanna do legendary marketing. Check out my friends. At fusion dot e that's f. Us ed i o. N. dot e. And if you wanna do legendary aggressive change the future of marketing and you're in the tech startup world. Check out my friend. Rick bennett at rick bennett. With two ts. dot com. he was the original ad. Guy for both oracle and salesforce. Rick bennett dot com. And if you want to hear about the future of how we're going to communicate and connect four real checkout palo out at h. a. l. l. o. a. p. p. dot com and learn about the first real relationship app and you can check out the founders of hallo app on follow your different episode. Two to six. It's the first product launch ever done exclusively on follow your different from to entrepreneurs who just launched probably the most talked about Startup in silicon valley palo out the first real relationship app. Also check out my friends at ma- podcast magazine. And if you wanna free lifetime subscription go to podcast magazine dot com slash free and go beyond the mike all right. I need to warn you that this podcast is the sole property. The lockhead cast at work and it goes better with libations. Please don't forget to tip your wait staff on the way out and if you like it enough to listen why not share this odd cast with your whole team particularly anyone you know who's thinking about going yellow and wants more agency in their life. Today's information is provided solely for informational purposes. Please consult your lawyer shaman. Mystic dr trainer sense a spouse Or bartender before acting on today's episode. Remember to listen to katie lang. Read coal schaefer at honey copy dot com. We are produced edited by the goat. Jason filipo checkout. His podcast grumpy old eeks sarah knox jaime j. do legendary technical execution and they build lockhead dot com shown by gm simon and candy dan to keeps all the trains running on time. That's it please stay safe. Stay legendary on the thought. I'll leave you with comes from lily. Tomlin who said the trouble with the rat race is even if you win. You're still a rat..

malibu milk takeout malibu milk brittany spears Rick bennett ing Malibu compaq susan trinet Jill jill silicon valley lockhead salesforce palo ireland oracle
"rick bennett" Discussed on Thinking Poker Podcast

Thinking Poker Podcast

03:16 min | 3 months ago

"rick bennett" Discussed on Thinking Poker Podcast

"Besides just strategy books that are published by two plus two or whatever exactly because there's a big world out there and for example you have a very good bio. It's called once odometer by piquionne mikan. New european player. Great or yes. Yesterday i finished reading that. And you know that skull. The big blind about the none play poker. That's very entertaining. The has to has to play tournaments. Because they're the the place where he stain. It's to close so. We stopped playing tar tournament simply gaskins addressed a sanon super planning and maybe no one heard about that book. Because i'm always looking like new titles in amazon to rid. Yeah i was going to ask you. What do you think are some of the most under appreciated poker books that people listening to this show might enjoy but probably have not heard of tough tough choice. let's go by if let's go by subjects by us. I think the best one is the one about stronger. One of a kind. That's a classic godfather of the godfather fokker by branson once again miami continent a book about helmet and life gamble about mike. Sexton the best for me. If we go to noble purpose. I think shut up by jesse knight king of a small world by rick bennett. The only way to play it by bitter elsom a poker story. Winnick am award more and if i out for the spanish listeners under the gun by the win yes it's a guy from venezuela very. It's the first novel in spanish. So that's that's good and maybe like personal experiences. I will go to mariscos biggest bluff. That's great it's going to be a classic in in the future baguettes robust by johnny. Come thinking book virus by a guy called andrew brokers. That's one of my favorites. I was gonna say we've had two of these authors on the show so far but that one is on here quite a bit. And so i keep on a prayer by marine marine carlin's. That's very funny. That's one of the most funniest discuss like strategy and bad but a lot of comedy. The book starts when when he talks to her wife. and saying. I'm willing to go to las vegas and spent fifty k. Playing poker that's way starts discussing between humanity twice here larry's have you met him. Marvin carlin's yes. He's he's an interesting the document the man exactly well then then you have gas games..

piquionne mikan gaskins jesse knight rick bennett Winnick andrew brokers Sexton branson amazon miami venezuela mike johnny carlin Marvin carlin las vegas larry
"rick bennett" Discussed on Lochhead on Marketing

Lochhead on Marketing

04:42 min | 9 months ago

"rick bennett" Discussed on Lochhead on Marketing

"Another mindset that i like is to ask yourself rigorous ruthlessly with every execution. Does this whatever this is this ad. This press release this webinar this this new product. Whatever this is does this materially multiply our chances of achieving the outcome we want does this component of our plan our execution materially multiply our chances of achieving the outcome. We want from this marketing activity. And if it doesn't shave doggy down. Why are we doing it now. I also know that <hes>. Marketing gets pushed around a lot. We're one of the functions in a business that gets more help than most others because everybody thinks they're a fucking marketing expert and so of course. The ceo has an opinion and the head of sales as it opinion often. The head of arnie or engineering or product has an opinion <hes>. The cfo sometimes as everybody has an opinion. And sometimes we end up <hes>. Marketing can end up feeling like a service bureau doing shit to make people happy. Be very careful about this. On one hand keeping some folks happy might not be a dumb thing on the other hand. This is a slippery slope. Most marketers are doing too much shave. The dog shave that dougie down practice getting everything out. Consider getting even more radical one of my friends and mentors a legend in silicon valley named rick bennett <hes>. He was the one of the original ad guys ad. Copy guys for. Larry ellison as well for <hes>. Mark bank and many others. He is known in silicon valley as the marketing assassin that entrepreneurs and marketers turn to when they wanna make a legendary outcome happen and he is a very interesting perspective. And i'm paraphrasing him. he's been on. Follow your different. And i'm hoping to have him back on lock on marketing soon. But he's a very interesting perspective he says. I want to treat my clients dollars like their their last dollars. And they're hiring me to run an ad. Can i create one ad. That makes this business. Go with one ad. Could it be the tipping point for success for the company. And you may argue. That isn't possible. maybe it is. Maybe it isn't. I think rick would argue. It is but what i do know is. It's a great mindset. Imagine we were going to do one thing and one thing only and the entire future success of the company hinged on that one thing if that was true. Here's what i know we as marketers. We would focus fucking hard on making that one thing legendary and so adopt this mindset. You probably can't make forty th forty-seven legendary but you could make one. Maybe two maybe three maybe five or six but be ruthless <hes>. I'd also encourage you for inspiration. There's a company that i have <hes>. A fallen in love with lately called thousand helmets and their pioneering. A new category of fashionable functional about obviously a highly capable helmets. Eh focused more on the mobility. The new emerging mobility market and less on the traditional biking market. Anyway check out a thousand helmets website. It's tight super tight. You could tell they shaved that dougie down. It's simple powerful clear compelling and differentiated. This is what we're looking for. Simple powerful and different is hard often as marketers. Not only do we do too much. We say too much that is to say we agree to too much internally from our people from other folks etc and i would occur. You remember every yes comes with a massive time energy creativity and financial cost. Everything we agree to do comes at a focus cost. That is to say we're moving focus from one area to another practice saying no practice saying no shave the dog get it down. Simple tight shave that complexity is the enemy of revenue and on our next episode. We're going to dig into a marketing execution. Called the multiplier effect. How we take the small number of things we're gonna do and use each one of them. Multiply the value of the next

trinet eric juergen dougie rick lockhead Mystic dr bartender united states navy Jason filipo Sarah knox jimmy j jamie j australia Halen Diane gervasio Lois george Johnny cash steve jobs
Complexity Is The Enemy of Revenue: Why Its Time to Shave The Marketing Dog

Lochhead on Marketing

04:42 min | 9 months ago

Complexity Is The Enemy of Revenue: Why Its Time to Shave The Marketing Dog

"Another mindset that i like is to ask yourself rigorous ruthlessly with every execution. Does this whatever this is this ad. This press release this webinar this this new product. Whatever this is does this materially multiply our chances of achieving the outcome we want does this component of our plan our execution materially multiply our chances of achieving the outcome. We want from this marketing activity. And if it doesn't shave doggy down. Why are we doing it now. I also know that Marketing gets pushed around a lot. We're one of the functions in a business that gets more help than most others because everybody thinks they're a fucking marketing expert and so of course. The ceo has an opinion and the head of sales as it opinion often. The head of arnie or engineering or product has an opinion The cfo sometimes as everybody has an opinion. And sometimes we end up Marketing can end up feeling like a service bureau doing shit to make people happy. Be very careful about this. On one hand keeping some folks happy might not be a dumb thing on the other hand. This is a slippery slope. Most marketers are doing too much shave. The dog shave that dougie down practice getting everything out. Consider getting even more radical one of my friends and mentors a legend in silicon valley named rick bennett He was the one of the original ad guys ad. Copy guys for. Larry ellison as well for Mark bank and many others. He is known in silicon valley as the marketing assassin that entrepreneurs and marketers turn to when they wanna make a legendary outcome happen and he is a very interesting perspective. And i'm paraphrasing him. he's been on. Follow your different. And i'm hoping to have him back on lock on marketing soon. But he's a very interesting perspective he says. I want to treat my clients dollars like their their last dollars. And they're hiring me to run an ad. Can i create one ad. That makes this business. Go with one ad. Could it be the tipping point for success for the company. And you may argue. That isn't possible. maybe it is. Maybe it isn't. I think rick would argue. It is but what i do know is. It's a great mindset. Imagine we were going to do one thing and one thing only and the entire future success of the company hinged on that one thing if that was true. Here's what i know we as marketers. We would focus fucking hard on making that one thing legendary and so adopt this mindset. You probably can't make forty th forty-seven legendary but you could make one. Maybe two maybe three maybe five or six but be ruthless I'd also encourage you for inspiration. There's a company that i have A fallen in love with lately called thousand helmets and their pioneering. A new category of fashionable functional about obviously a highly capable helmets. Eh focused more on the mobility. The new emerging mobility market and less on the traditional biking market. Anyway check out a thousand helmets website. It's tight super tight. You could tell they shaved that dougie down. It's simple powerful clear compelling and differentiated. This is what we're looking for. Simple powerful and different is hard often as marketers. Not only do we do too much. We say too much that is to say we agree to too much internally from our people from other folks etc and i would occur. You remember every yes comes with a massive time energy creativity and financial cost. Everything we agree to do comes at a focus cost. That is to say we're moving focus from one area to another practice saying no practice saying no shave the dog get it down. Simple tight shave that complexity is the enemy of revenue and on our next episode. We're going to dig into a marketing execution. Called the multiplier effect. How we take the small number of things we're gonna do and use each one of them. Multiply the value of the next

Rick Bennett Mark Bank Silicon Valley Dougie Larry Ellison Rick
"rick bennett" Discussed on H-sana

H-sana

02:54 min | 1 year ago

"rick bennett" Discussed on H-sana

"Want him up on Benghazi Paul, anti-thai. Malala has. A vehicle here come. On at the ICA More Zia Kobe during the CNN's Vermont. Lucy. Someone someone. OFF TO A to a pilot of the. Top. On gap. That got the and Mike Bent. Hilltop. Water on. Reality, head through here. I was GONNA. Halloween guys, natural ransom the. Associate only of Halevi Timbaland Kiva version the worst to multi. Task be synthesized. Greater to sell it. With the hottest demain six. Over Not Tallahassee sued. By police. Tune this. Derek actually hollow. At those he hailed Portola. On Empire Sky had a lap Baikal Connie volley the seat. Belt. We had that understanding. It. Sounds. I'm GonNa Abou- Yes on other bustles the sky it sounded the wall of a Compact. Walla Walla. Walla anemia. Move now, I can someone else. Produce teams. Knee. Down your wallet. concepts. Monumental Moss volley them. On the. GALACTICA someone someone. then. Donald. While on it found on Leon helped. Is it? Than more than lever. Set. The. Semi someone. It says a Samuelson body. So we're GONNA BE CLENWAR business. About had one leave twitter the mob. attacked. I. Was Lomonosov I said. The rest. that. To sink is to sink almost thought does does he? Meters, Kuessel American carriers go sink. With steadily yourself is your. Almost. Vanity. sanctimony? Patmos? Clock. At the housing an Montalva. Rick Bennett Sabat by Botox, order the special the. MEKA CEO Medicine Partial Test Skype. Zine how apolinar? By. McCaffrey Alan Bottoms who? Didn't need your bottom on a lot of money has gotten Renamo coming in on say someone. At? Multiple Celaya Siamese. Cats it then the domes. Due to Cuba Viacom neither Kim Moist. Just romantic. Rossi Hannity Hey Susan Salma. About local. On Academic Menendez to GEICO has stop Lazarus..

Walla Walla Halevi Timbaland Kiva Derek Walla Zia Kobe Benghazi ICA McCaffrey Alan Bottoms Lucy Malala CNN Mike Bent Viacom Rick Bennett Sabat GEICO twitter Vermont Menendez Kim Moist
"rick bennett" Discussed on Thunder Radio

Thunder Radio

02:47 min | 1 year ago

"rick bennett" Discussed on Thunder Radio

"It I love their you know their hammers use a mental fortitude sorry and that is exactly what it is it's they're just strong all the way through we've heard a lot about attitude in mentality and as you said and afforded to them you know he he's thrown out all those words he's been very consistent since he's been here so that's what I know what he was looking at the source to get find some more but yeah we get the point I thank the so called the citizens in the players get the point that's what matters that's right two points tonight scissors with his ninth goal of the season god you're good you're good huh with thirty two seconds left in the period as you mentioned Colin Blackwell how has now strung together a four game point streak which is the career high for him things looking really good for Blackwell engineer to nobody who you had on smash alive last night picked up an assist as well he's been good to me really yes I don't let that you know the the Big Boy in front of the net but you know make it clean plays exits the one time he just pulled off the boards and took it the length of the ice you know for a big guy to to do that he's he's on top of his game right now he's playing well I thought you guys nailed it on over in east Nashville boom buzz that had that been the tolls radio show we've ever seen and probably the four of you probably the best looking great well I took him over the top and I want your ringer that was a good show those guys are great yeah you know it's funny talking defense with like minded people there you go so cold system to give the predators the one nothing lead Calgary out shoots natural Levin eight in the first but find themselves down a goal we moved to the second good shot coming down the left wing side puts on the brakes with the OC right there Backlund Anderson got in for another year back to image one one twenty six seconds into the second period holding on as bonds upon it to the blue line trying to go behind the net that call got in front of it black well wanted to clear with the backend Mashhadani held then now is shot into the net I do believe I shot from up high editor's defensive right and the planes now have a two one lead at three forty eight mark was tapped by terrorism now for spring break to the net that stop by Rick Bennett out now for using his left a rebound in front he does he gets back to it then tapped away from him by alliance went all that comes back into the Nashville zone I try to go down the boards with the but lost it Viktor Arvidsson several ships the pocket had Duchenne comes.

"rick bennett" Discussed on Lochhead on Marketing

Lochhead on Marketing

07:11 min | 1 year ago

"rick bennett" Discussed on Lochhead on Marketing

"All right disagreeing commit this. This episode is inspired by a recent conversation. I had with legendary technology executive a Lisa Steele on episode one twenty nine failure different and on the episode one one of Things Lisa touches on is the power of being able to disagree and commit now as a marketing leader. CMO Or frankly CEO or executive any kind On big decisions we get a lot of help and for some reason in marketing we get a lot of and I put help here in. Air quotes Even more help than I think. A lot of other department department leaders or Group leaders in business get and so I think debate and discussion and disagreement are good things. When we're we're working on strategies or creative ideas or new campaign ideas or for trying to design a category etc and so I think debate discussion and agree? A disagreement disagreement are good. Here's what I think is bad consensus because what I've learned is if everybody agreed by definition the decision probably probably sucks. If someone is scared maybe even little upset or at least a little concerned. The decision we've just made is probably not a legendary everyone and so if you understand this How do you get in front of it from the very first meeting when you're working on a new initiative in marketing tell people well number one we want to do something legendary here number to China Jim generate as many legendary ideas and creative strategies as possible in the beginning? When we're we're in the you know what the consultants call the quote unquote idea stage And number three when we finally decide we're going to lock and load and we're going to execute like my friend marketing assassin. Rick Bennett says like a pack of speed crazed wolverines and so I think it's essential to lay that foundation on Dacian upfront in the first meeting and And understand as we go forward and frankly tell people this that some people Maybe potentially even board members of the company or senior executives will not like the strategic decision that we make and that's okay let everybody know from the beginning. It's fine nine and here's what they also need to know. We are not aiming for consensus. Were amazing legendary results so from the start of the project let everybody know a who the decider is in business. It's great to get feedback. It's great to get input. It's great to consider ideas but most businesses says are not democracies and so making it clear who the sole decider is you know typically in marketing it's the CMO sometimes of course it's a CEO but make that very clear. Second set the expectation that we expect even if you violently disagree with the decision that we make that everybody audie on the team is going to commit an that might mean disagreeing commit even if you hate it and you know I want to share share with you a story about this I was involved with a major strategic category design initiative a little while ago and it was uh the future of the company was really at stake and it was a multi multi month process that included the board the senior executive team of course the marketing team team senior sales leaders senior product leaders etc.. And as we were going through this one of the major leaders in marketing decided that he did not like the kind of leading candidate idea for the new category that was emerging and he even brought forth a competing heating idea and tried to sort of UNHOOK the decision. That was in the process of being made which frankly I think is fair game. If you have a competing idea that you think is better. I think you should stand up and talk about that anyway. Here's what happened over time This marketing leaders counter idea was not chosen and The idea that was sort of in play from the beginning ended up becoming the idea. I thought this guy was probably going to have to get fired. Given how much he disagreed with the idea for the new category that had been decided and this guy did something I have rarely seen in my career. He did did what you could think of as a complete stop change. Start and the minute. The decision was taken. He got on board and he executed like a pack of speed crazed Wahlberg Wolverines and later on through the process as the execution was going forward. I pulled this guy set aside and I said you know I'm incredibly impressed. Most people who disagree as much as you do can't get on board with the decision that they disagreed with and we had a powerful conversation around why he thought it was important essentially to disagree and commit and once the decision was made he got over it and got on with it and I think that's incredibly powerful and I think it's an important skill and one that I've always tried to get behind. There have been points in my career where I disagreed and I wanted the world to think I think even if I hated the idea if this was the idea that was being committed to that I I loved it and I was on board from the get-go and I think that's what legendary leaders do do and I think it's especially important marketing. Where big marketing decisions tend to get a lot of visibility train? Everybody coach everybody condition. Everybody that that we are going to WE'RE GONNA launch. We're going to get aggressive. We're going to execute an order to do that. People are going to disagree and part of being legendary marketing leader. Frankly part of being legendary executive is the ability to disagree and commit all right. We would like to thank the amazing Marketing podcast gas marketing over coffee with my buddy John Wall. If you love marketing check it out marketing over coffee if you WANNA design dominate legendary categories. My Friends Eh. Category Design Advisors Dot Com can. Help you check them out. CATEGORY DESIGNED ADVISORS DOT COM if you're in the UK and you want to do some legendary marketing and trend Jax you've heard him on this odd cast checkout positive marketing. That's Paul Mars Company in the UK Positive Marketing Dot Com speaking of legendary companies. They do marketing outside the US my friends at rapid media DOT COM dot. A you are the leading Independent Agency Agency in Australia for legendary marketing across all platforms check him out a rapid media DOT COM dot. AU and also check out the number one bestseller from my friend. Bruce Cleveland traversing the traction gap. I think is a must read before entrepreneurs and speaking something that I think is a must one of my favorite podcasts. grumpy old deeks. Check it out wherever you get legendary. PODCASTS the thought I'll leave you with comes from Asia. Paul Satra who said commitment is an act not a word. Stay legendary my friends and until were together again while you're different.

executive CEO Lisa Steele senior executive Rick Bennett China UK Paul Satra Asia Bruce Cleveland Dacian US Wahlberg Independent Agency Agency Paul Mars Company John Wall Australia
"rick bennett" Discussed on Lochhead on Marketing

Lochhead on Marketing

07:11 min | 1 year ago

"rick bennett" Discussed on Lochhead on Marketing

"All right disagreeing commit this. This episode is inspired by a recent conversation. I had with legendary technology executive a Lisa Steele on episode one twenty nine failure different and on the episode one one of Things Lisa touches on is the power of being able to disagree and commit now as a marketing leader. CMO Or frankly CEO or executive any kind On big decisions we get a lot of help and for some reason in marketing we get a lot of and I put help here in. Air quotes Even more help than I think. A lot of other department department leaders or Group leaders in business get and so I think debate and discussion and disagreement are good things. When we're we're working on strategies or creative ideas or new campaign ideas or for trying to design a category etc and so I think debate discussion and agree? A disagreement disagreement are good. Here's what I think is bad consensus because what I've learned is if everybody agreed by definition the decision probably probably sucks. If someone is scared maybe even little upset or at least a little concerned. The decision we've just made is probably not a legendary everyone and so if you understand this How do you get in front of it from the very first meeting when you're working on a new initiative in marketing tell people well number one we want to do something legendary here number to China Jim generate as many legendary ideas and creative strategies as possible in the beginning? When we're we're in the you know what the consultants call the quote unquote idea stage And number three when we finally decide we're going to lock and load and we're going to execute like my friend marketing assassin. Rick Bennett says like a pack of speed crazed wolverines and so I think it's essential to lay that foundation on Dacian upfront in the first meeting and And understand as we go forward and frankly tell people this that some people Maybe potentially even board members of the company or senior executives will not like the strategic decision that we make and that's okay let everybody know from the beginning. It's fine nine and here's what they also need to know. We are not aiming for consensus. Were amazing legendary results so from the start of the project let everybody know a who the decider is in business. It's great to get feedback. It's great to get input. It's great to consider ideas but most businesses says are not democracies and so making it clear who the sole decider is you know typically in marketing it's the CMO sometimes of course it's a CEO but make that very clear. Second set the expectation that we expect even if you violently disagree with the decision that we make that everybody audie on the team is going to commit an that might mean disagreeing commit even if you hate it and you know I want to share share with you a story about this I was involved with a major strategic category design initiative a little while ago and it was uh the future of the company was really at stake and it was a multi multi month process that included the board the senior executive team of course the marketing team team senior sales leaders senior product leaders etc.. And as we were going through this one of the major leaders in marketing decided that he did not like the kind of leading candidate idea for the new category that was emerging and he even brought forth a competing heating idea and tried to sort of UNHOOK the decision. That was in the process of being made which frankly I think is fair game. If you have a competing idea that you think is better. I think you should stand up and talk about that anyway. Here's what happened over time This marketing leaders counter idea was not chosen and The idea that was sort of in play from the beginning ended up becoming the idea. I thought this guy was probably going to have to get fired. Given how much he disagreed with the idea for the new category that had been decided and this guy did something I have rarely seen in my career. He did did what you could think of as a complete stop change. Start and the minute. The decision was taken. He got on board and he executed like a pack of speed crazed Wahlberg Wolverines and later on through the process as the execution was going forward. I pulled this guy set aside and I said you know I'm incredibly impressed. Most people who disagree as much as you do can't get on board with the decision that they disagreed with and we had a powerful conversation around why he thought it was important essentially to disagree and commit and once the decision was made he got over it and got on with it and I think that's incredibly powerful and I think it's an important skill and one that I've always tried to get behind. There have been points in my career where I disagreed and I wanted the world to think I think even if I hated the idea if this was the idea that was being committed to that I I loved it and I was on board from the get-go and I think that's what legendary leaders do do and I think it's especially important marketing. Where big marketing decisions tend to get a lot of visibility train? Everybody coach everybody condition. Everybody that that we are going to WE'RE GONNA launch. We're going to get aggressive. We're going to execute an order to do that. People are going to disagree and part of being legendary marketing leader. Frankly part of being legendary executive is the ability to disagree and commit all right. We would like to thank the amazing Marketing podcast gas marketing over coffee with my buddy John Wall. If you love marketing check it out marketing over coffee if you WANNA design dominate legendary categories. My Friends Eh. Category Design Advisors Dot Com can. Help you check them out. CATEGORY DESIGNED ADVISORS DOT COM if you're in the UK and you want to do some legendary marketing and trend Jax you've heard him on this odd cast checkout positive marketing. That's Paul Mars Company in the UK Positive Marketing Dot Com speaking of legendary companies. They do marketing outside the US my friends at rapid media DOT COM dot. A you are the leading Independent Agency Agency in Australia for legendary marketing across all platforms check him out a rapid media DOT COM dot. AU and also check out the number one bestseller from my friend. Bruce Cleveland traversing the traction gap. I think is a must read before entrepreneurs and speaking something that I think is a must one of my favorite podcasts. grumpy old deeks. Check it out wherever you get legendary. PODCASTS the thought I'll leave you with comes from Asia. Paul Satra who said commitment is an act not a word. Stay legendary my friends and until were together again while you're different.

executive CEO Lisa Steele senior executive Rick Bennett China UK Paul Satra Asia Bruce Cleveland Dacian US Wahlberg Independent Agency Agency Paul Mars Company John Wall Australia
"rick bennett" Discussed on WJR 760

WJR 760

03:24 min | 2 years ago

"rick bennett" Discussed on WJR 760

"Welcome to WJAR is healthy woman show IBM Thomas and I am here with my co host Dr Carol Kowalczyk. on this edition of the show first of all we're going to talk a little bit about men infertility trucks men fertility and sports but I gotta tell you okay I gotta tell you. Sunday was ridiculous with the lines I am of total full on lying in complete freak fan and I just have to send them I just hope they're much better that offensive coaches probably had six martinis when he went home because of that call what I'm saying you know they look good in the beginning of it and then I cannot believe I cannot believe what I saw but at least you know at least we got to see more more football that was the positive part of this still stressed out I am I am a year later my god thinking about it only because I waiting for that big you know super ball and you need to trade in Dr Bennett luger thought ball I watched with the fourth quarter so I was rather disappointed the portion I got the and the person that you are hearing is doctor Rick Bennett he is a man's health urologist for sparrow hospital health system Dr Bennett thank you for being on the show tonight a great thing for help me out of the pleasure every time I'll take it away you can question Nite for the guy do I do so so September's show is is three quarter football so in this first AHS segments you know there were is there was reports and it was kind of a little bit of concerns last controversy are one of our faves who went to another team golden Tate had some issues with the ability to play football because they picked up these quote unquote enhancing drugs turns out the poor guy was trying to get pregnant and was on what moment from the reports I see it looks like he. uncle looking to trade a fertility drug and actually win with the port side but looks like he kind of announced that he found out he was on it he didn't know what was on the fan substance list so he went to league instead I didn't realize this was banned five on it I'm going to test positive for it I'm stopping it now just just to get it out in the open and he was hoping then that he would get suspended but unfortunately they did make an exception for that. which is unfortunate in in because you know you're sitting there and you're you're you're trying to have a family and and you're trying to be honest about it so you know what we tell tell the audience how clomid works for guys and and what indications are how do you use it and for when. so we use call me at or call looking to trade is the other name for it to help boost testosterone and guys with low testosterone that may be contributing to their infertility the way the medication works is kind of a backdoor mechanism to trick your body into making a little bit more testosterone not at the level you'd think of with performance enhancing drugs like injectable testosterone in some of these other performance enhancing drugs that you may think of but you know a percentage boost you know ten percent fifteen percent you know maybe something like that it what it does is the trickster put to a Terry gland into thinking your testosterone levels are even lower to try to.

Dr Carol Kowalczyk. IBM fifteen percent three quarter ten percent
"rick bennett" Discussed on WJR 760

WJR 760

10:17 min | 2 years ago

"rick bennett" Discussed on WJR 760

"Welcome to WJAR is healthy woman show I mean Thomas and I am here with my co host Dr Carol Kowalczyk. on this edition of the show first of all we're going to talk a little bit about men infertility trucks men fertility and sports but I gotta tell you okay I gotta tell you. Sunday was ridiculous with the lines I am of told full on Mayen complete freak fan and I just have to send them I just hope they're much better that offensive coaches probably had six martinis when he went home because of that call what I'm saying you know they look good in the beginning of it and then I cannot believe I cannot believe what I saw but at least you know at least we got to see more more football that was the positive part of this still stressed out I am I am a year later my god thinking about only because I'm waiting for that big you know super ball and you need to trade in Dr Bennett luger thought all I watched with the fourth quarter so I was rather disappointed the portion I got the and the person that you are hearing is doctor Rick Bennett he is a man's health urologist for sparrow hospital health system Dr Bennett thank you for being on the show tonight a great thing for help me out of the pleasure every time I'll take it away. last night for the night do I do so so September's show is is three quarter football so in this first AHS segments you know there were that is there was reports and it was kind of a little bit of concerns last controversy are one of our faves who went to another team golden Tate had some issues with the ability to play football because they picked up these quote unquote enhancing drugs turns out the poor guy was trying to get pregnant and was on what moment from the reports I see it looks like a B.. uncle looking to trade the fertility drug and actually with the with the ports I thought looked like he kind of announced that he found out he was on it he didn't know what was on the fan substance list so he went to league instead I didn't realize this was banned five on it I'm going to test positive for it I'm stopping it now just just to get it out in the open and he was hoping that that he wouldn't get suspended but unfortunately they didn't make an exception for that. which is unfortunate in in because you know you're sitting there and you're you're you're trying to have a family and and you're trying to be honest about it so you know what we tell tell the audience how clomid works for guys and and what indications are how do you use it and for when. so we use call me at or call looking to trade is the other name for it to help boost testosterone and guys with low testosterone that may be contributing to their infertility the way the medication works is kind of a backdoor mechanism to trick your body into making a little bit more testosterone not at the level you'd think of with performance enhancing drugs like injectable testosterone and some of these other performance enhancing drugs that you may think of but you know a percentage boost you know ten percent fifteen percent you know maybe something like that it what it does is the trickster put to a Terry gland into thinking your testosterone levels are even lower to try to ramp up the signal for testosterone production in the **** so we're kind of using this trick to get your body to make its own testosterone because replacing or giving shop the testosterone minutes actually bad for fertility we need you to make your own that's something that's important because a lot of these anabolic steroids in the testosterone injections they they bump testosterone a ton and you end up getting a feel for America having no sperm are very low sperm so the benefit of obviously the comet is that it does more of a physiological bump into stocks strong although for a small percentage of patients I've noticed that that contesting the sperm as well. he rarely I'll see it go down a little bit usually if it's he used inappropriately like a doctor Kyle uses the clomid without nurse standing the mechanism occasionally we'll see the sperm counts go down got it and what other treatment options do you offer for guys with male factor infertility I know in in my world will give lectures Saller from Merrill which is aromatase inhibitor sometimes I think I've heard you use it CG injections how those work so there's a number oral medication we use sometimes called anastrozole which is what we call an aromatase inhibitor some people don't realize but men have estrogen as well as testosterone just like women both have estrogen and testosterone as well then men the ratios are just different but when your testosterone comes up your estrogen can come up so in men who we have on testosterone replacement sometimes we use this anastrozole to bring their estrogen back down all foreign men with borderline low testosterone sometimes if we give them the anastrozole we can block the conversion of there testosterone to estrogen by this enzyme by doing that we boost their testosterone a small percentage and try to see if that will hopefully spur production the H. U. G. is a little different mechanism that goes straight to the signaling source pathway to the **** it's kind of like forcing the **** in overtime the first two medications chromatin anastrozole come as an oral formulation each CG only comes in an injection either intramuscular or sub Q. it's a little bit more powerful in its action in the way that works on the **** so some people don't respond to commit anastrozole their testosterone isn't coming up much we can put the money she G. actually there was another famous athletes who tested positive for H. U. G. years ago baseball player Manny Ramirez in two thousand nine that would ritual is a fifty game suspension for that test later on he tested positive for something else and got suspended for. games but in two thousand nine the report came out that Manny Ramirez was suspended for fertility drugs and it turns out later it was H. U. G. so question for both of them let's say you were treating an athlete with a professional team and the athlete needed one of these medications who would you be able to either have the athletes work with the team or would you be able to work with the team with the athletes permission so they wouldn't run into a problem of a test that came back positive for steroids have with that worker could it workers this is a privacy issue but when I looked at the the research for this for this piece today I was working at the NFL's policy on banned substances and you look at their nine or twelve page list of banned substances and there's an exemption process where if your doctor feels like you need this medication before you take it you're supposed to file or submit a form or an appeal to be able to take the medication anyway and bill say that in certain cases they can give exemptions advance but if you've taken it or for permission they've been not lenient at all with those people if you didn't realize which were on this it's not a small the explanation that you didn't know what you're taking if it's on the banned list it's banned but if you see it on the list ahead of time in your physician knows that then they can write an appeal letter to the league. approve it in advance and then see if they allow you to take it so Rick I don't treat the guys you when when someone has a low counts I sent in to someone like you so what I hear this new don't have sold the the your male fertility specialist that's a lot of drugs to memorize nine to twelve pages of banned substances with the sports medicine docs have had that knowledge and you know we we you we when I pull see famous figures and people all the time and were very respectful of that soul soul would what should have happened in this case I mean should it should golden have gone to the sports. docks and said Hey guys I'm having trouble getting pregnant here's what needs to happen it what what what would have been the the proper protocol a gas or should he have had a fertility meeting and got the work up done and then brought his sperm count in the in the script what do you think so unfortunately you know positions were not necessarily experts on the NFL's policy in those things like that and if you listen to one of the golden Tate interviews he said he specifically asked the doctor are you sure this is okay with the NFL's policies and he says he was told yes meaning he thought the doctor had checked the list and it was okay you know was this kind of career and money on the line be personally his position I would check the list myself too because he says when he checked the list later he found it right on the list had he done that and double check the doctor himself we could have prevented a problem I don't know if the position didn't consult the list or if the physician wasn't aware that this was on the list that you hate for those kind of errors to happen and can sometimes they do so if the position and or golden Tate had realized it was on the list then you would write a letter to the league submit the cenotaph submit the blood work everything along those lines to try to get approval ahead of time well again this is a sticky situation I think not a lot of people want to talk about it but for sure as a fertility doctor this was totally something I wanted to talk about and and you know for a lot of different things you I feel for everybody involved to ends you know you on the one hand you have the Hollywood starlets were fifty five years old and having babies and saying it's their own eggs and and that's not reality and then you have the fact that fertility is a medical condition it has no bias and so famous people of fertility issues too and and many you know athletes because of the training in the heat in their uniforms so you know we see a lot of guys with male factor so you know I just feel that this is an important segment to make. sure that for everyone that that the awareness that we need to have been worse however the sends up turning out you know there.

Dr Carol Kowalczyk. Thomas fifty five years fifteen percent three quarter ten percent one hand
"rick bennett" Discussed on Stay Tuned with Preet

Stay Tuned with Preet

02:22 min | 4 years ago

"rick bennett" Discussed on Stay Tuned with Preet

"So ari says you know thank you for coming um you know we're looking forward to your chat with mr bin laden in what language in english he's an egyptian but an educated pediatrician who became a terrorist we were searched by abu jon dahl bin laden's personal bodyguard and salim done his driver rick bennett and i and our our fixer who are thrown in the back of a truck where we drove for hours we were stopped at a checkpoint some checkpoints opened fire from the side of the road and by the time we got up to the top of his mountain then there was a big seen lights generators everybody who had been along the way was somehow in that crowd of people in a big circle the the guys who picked us up at the hotel in islamabad and the guys who took his across the afghan border and bin laden arrives in his motorcade and everybody opens fire into the sky with tracer rounds and i'm thinking in one side why are they putting on this big show i believe they'd actually kind of stage this whole thing because they were just beginning to get an understanding of television tickets to the moment when you first speak to bin laden where he comes across in this giant you know phalanx a bodyguard shooting their guns in the air and then i go down into this little hot kind of dog into the ground and i'm introduced to bin laden and he sits down he's wearing his green army jacket his got show our committees he kind of sits down crosslegged he props is ak forty seven up behind them he puts a red blanket with black stripes kind of a crosses lap he walked in with a cane and seemed to be kind of gaunt and feeble like he had a fever he was coughing a little bit and took the drinks regularly from a glass of water and what did you make of him he was not what i was expecting you know having covered terrorism in new york and on the blind shake i expected somebody who would be screaming and yelling and pounding the table and here was this very tall skinny guy who when i began to start asking questions was answering in this very kind of soft.

jon dahl bin laden salim rick bennett fever new york ari islamabad