22 Burst results for "Product Of Product Management"
Podcasts – Telecom Reseller
"product product management" Discussed on Podcasts – Telecom Reseller
"So we tend to we have to basically keep ourselves up directly to make sure that the developers don't have to deal with these new systems. They are still able to use these services. So I would say that's primarily the thing as the cloud expands security is an ever changing landscape and the new subcategories into it diagnostics are reporting and so forth. That's a very aggressive agenda for yourself. Yeah, I think what we tend to do is that I think one thing maybe it's different about us compared to the rest of the company is that pretty transparently we actually don't have a product product management organization in our team. So in our company. So what does that mean? What that fundamentally means is that we get so much features from our current user base that it's sort of keeps running our product road map. And that and the way we do it is that once we get some leads from their in terms of the feature set and whatnot, our developers are able to dig deeper and expand the product into a scope that when new customers come, they have those things automatically. So our customers are really are driving all of this road map. Perfect. That's what marketing people are supposed to do. Listen to the customer. This is Don went with the channel daily news from telecom resellers speaking with then cat through vendor. He is the founder and CEO of duplicate and then kept this is actually very interesting technology. There's definitely a need for the services and technology that you offer and as we move forward, it's going to be a growing demand. Thank you, Don. Yeah, thank you very much.
Code Story
"product product management" Discussed on Code Story
"Approach? So personally, my focus on my strength is really building product and technology. I've never done any product product management or product design, right? And my partner, Greg, he's more on the big vision and business side of things. So I expanded my responsibility, managing product and managed design, only to learn that I'm not good at it. If I were to do this again, I would partner up with either someone who is very strong on product, or someone who's really strong on design. At least one of them, you know, to complement my skill set. So we don't have to go through a bunch of issues that we had before. So I think look at the key areas of skills that is missing. And see if you can partner with someone, could be a business partner. It could be one of the first hires to focus on. Another thing I would do differently is just from a technical perspective. We started building our software using a node.js, but then the senior folks on the team are really good at go land. And we started writing Golan for certain components of our service. And now we have this mix of Golan and node.js. Node.js is giving us troubles in terms of not pipeline language. Now we're dealing with both in the early stage product. I think the last thing I would say is just be funny. Naming things. Someone mentioned before the two hearted problems in software is naming a variable and caching caching management. So I think the naming of variable applies pretty well to the business. How do you name your persona? How do you name a project? How do you name different things at the company? Because the business evolves so fast, things can change, right? The worst case scenario is the name you'll give a project and because the project changed from the name is really misleading now. What do you do with it? So I think for us, one bad decision we made. Oh, this name doesn't make sense. Let's just give it a better name. It turns out there's just like a slightly better name. And now you have a name that doesn't make sense. And then another name that is half baked, refers to the same thing. You know, it seems like a trivial problem, but actually when the team grows, I didn't do the exact calculation, but I'm pretty sure dozens of hours across the team would spend just to figure out what the hell we were talking about it here. You know, I think we would have been better just to spend like a fraction of the dozen hours and then just figured out that actually a better name, like the best name to describe these projects or these customer persona or whatever. So anyways, that's just like interesting thing that I've learned along the way. We'll bear last question. So you're getting on a plane and you're sitting next to a young entrepreneur who's built the next big thing. They're jazzed about it. They can't wait to show it off to the world and can't wait to show it off to you right there on the plane. What advice do you give that person having gone down this road a bit? This is more like a reader reading the client. I think it's really important to focus on validating the ideas first before raising money or building the product right away. It just talking to customers, like just really talk to a customers, talk to potential customers, validate the problem. Really, to see if people jump through hoops and they still use your product. It means that you really have something there, right? I think that's the sign I'll be looking for. Don't rush during the software. It's expensive. It takes a long time, another thing I would say is when you feel that you're ready to talk to the investors, it's probably a bit late. You know, one thing I've learned is the second that the whole region found became like an idea. I think that is the time you should just start talking to tier three or tier two investors. Because every conversation through the investor, it really serves multipurpose, a multiple purposes. It helps you evaluate your idea. You get feedback. Force you to really think through your elevator pitch and value prop. And then building relationship along the way, right? So I think that's something that I've learned and I think every entrepreneur should think about as well. And I think the third thing is just don't do this alone. I don't understand these days, but when I got into the space, founders, you already just be the solo founder, right? I think it's better now, but I personally really appreciate having partners for a new startup that sheriff's complementary skill set, but also shares the same vision. Startup is a hard journey, you know, lots of lots of hard time. I think the glory times is probably just like 5% of the overall journey. 95% is just like nightmares, right? That you have to deal with. And how do you deal with that nightmare? Having a partner is just really, really important. Those are fantastic. Well, bear, thank you for being on the show today. Thank you for telling the creation story of commit. Yeah, well, thank you again for having me Noah. In this concludes another chapter of code story. Code story is hosted and produced by Noah lab part. Be sure to subscribe on Apple podcasts, Spotify, or the podcasting app of your choice. Support the show on Patreon dot com slash code story for just 5 to ten bucks a month. And when you get a chance, leave us a review, both things help us out tremendously. And thanks again for listening..
Reasons to be Cheerful
"product product management" Discussed on Reasons to be Cheerful
"Principle of data versus how much should individual employers went when the navigating these issues should should that be coming from government is only going to come from government if the trade unions and making annoys bounce. It should be. Should it be through direct negotiation with individual companies from trade unions. How how do you see it being implemented so we think that are really really complex problems associated with the use of these technologies. And so we're not saying that there is one solution with saying that there is a package of solutions and a core part of that package is the importance of collective bargaining. We think unions have got an absolutely critical role to play in solving a lot of the worst harms associated with tarts technologies through a process of negotiation with employers but that said regulation is also required. And i think it's quite often overlooked. Actually we do have some laws in place. There are extremely helpful. Data protection laws equality laws and some standard implement right relation to unfair dismissal contraction. Enticements those all work for people to a certain extend but on top of that there are some really significant gaps in the law that need to be filled and say the second part of our manifesto is putting forward a very pragmatic of proposals for how to fill those gaps in the areas of lou. The i've mentioned and those changes could also be back backed up with some better guidance from some of the regulators and you mentioned the work is can be empowered by collection combining their own data at work. Can you tell us about your podcast. Called reasons to be chair for that. I would say that this is. This is an area of real opportunity really exciting area portray deviants and for workers. The potential to collective is there in data. There's a lot of potential for unions to pay a key role in helping workers to do that. And in developing ping apps that can whereby for example workers could collect data tracking data data working hours trump commuting time data on how no metronome athletes during the day How many breaks they've had and all of that. Information could then be used to inform trade union campaigning tebessa terms and conditions that work. And there's an app called clock that fulfils exactly that role. It's a really fantastic innovation. We've also got other unions amongst our affiliates. He'd been developing apps that idolize pay Particularly helpful for example in the social sector all four freelances so it's a way to capture pay data bring people together bring individual freelances together catch pay data and enable them to negotiate rates across the sector. The fight of trade unions is obviously long standing fight for better working conditions theme. That's been running through. This conversation is new in terms of new technology. But they're old in the sense of these power relationships at the workplace and the whole issue of monitoring. What what what's your perspective on that in a way it's old problems being played. I need forms but there are also some really significant differences. So i suppose we could you know. Think back to the sort of industrial labor exploitation of the late eighteen hundreds early in one thousand nine hundred where it was the beginnings really of labor operating alongside machines and the taxation of that in terms of work intensity productivity and monitoring if performance by by manages on on a large scale that the really be difference. Now is the I suppose in terms of scale so if you think about these. Ar power tools and how they're operating their operating across the board on kind of potentially global scale where you particular applications that being developed by big tech companies but not only that in terms of the scrutiny that they can impose on workers it scrutiny To an incredibly high degree. I think we'll say like an iconic theme intensive sort of exploitation de skilling you know that's something that again was a feature of a industrial labor exploitation towards the end of the eighteen hundreds and again we're sort of seeing that as as a theme that runs alongside almost as a paradox of the kind of science fiction can do everything and it can do everything. Best us narrative. It's just really important to hide. I got cut a paradox between the glossy shiny side of the new tack. And then this this kind of really disturbing exploitation taking place behind it with the podcast to end with a miracle. The default crecy which has jeffers the utopian benign ruler. He says it's utopian. What what what would you suggest he put you in charge of dealing with this suite of issues really important issues that you're talking about the absolute first thing i would think would be to increase support for trade unions and so that would be a sweet submissions. That would impose giving unions derisive access to workplaces so that they can explain to people the importance of tragedian. How trading can help them the benefit of trade union membership and then such rights consultation before the introduction of these new technologies making it easier for unions we recognized for bargaining purposes and also really crucially actually is supporting tool collective bargaining and unions cat could potentially negotiate terms in collective agreements could apply across whole sectors if properly supported by governments. And then i would undertake really really significant kind of futuristic long-term planning because there's a halsey if immediate problems that need to be dealt with quickly but also we need to start thinking about. We've seen how quickly these technologies developed and how quickly they rolled out into the workplace. There will be changes that we can't even imagine right now that we need to start providing for thinking about. It's not just within the appointment relationship that changes needed but also in terms of another thinking about the product product management standards and thinking ahead to make sure that we regulation that. Can that it that it's flexible enough to fit the incredible shift that these technologies are going to create in terms of working. Lives will look mary tells you. Set out. clear a manifesto clear set of responses to these really serious issues. Thanks so much for joining us. Thank you very much. Revising is really great to share our days with you say. Thank you very much really interesting. Subject did you think is so interesting. I know that will about optimism hair. And i do think there are a lot of good ideas and the solutions. Just the genie. That's out of the bottle with this stuff and some of the things we heard about. I've got a family. Member works in a supermarket and she told me about the you. Know the heat sensor monitoring cusine stuff and. I was mildly horrified by that. And that's just the tip of the iceberg isn't it burned does feel a bit like this comes up every now and again especially when technology is involved that the the work is rights legislation that we have is rooted in factories from one hundred hundred years ago and You know if the trade unions had remained strong may be some of the stuff would have never happened at every point at which was about to be implemented. That could have been Questions us but yet here we are. But i do think like we've heard a lot on the podcast. There's been suggestion of it today. That even in the kind of technology world work workers getting together and pushing back against stuff. Yeah i mean. I must say i think the all the historical thing is really interesting because if you think about it. Factory work led to the rise of this trade unions to organize work to fight for the rights to be exploited and so on and then trade unions have declined and become weakened. And now we've got this rise of a new method of control and the trade unions. While i mean say they're not that it's the decks. We heard the ideas. But but that but they're not but lots of these words on organized instead the power imbalance. It's like. I was thinking sitting there thinking well apart from the goodness of the work of the buffs. That you're working full. What's your you'll protection is incredibly weak isn't it and the royal trade union legislation seems to me to be kind of really important. I thought the other thing that was interesting was married stuff about work sort of using the technology to their own advantage. If you know getting banding together to use the data to.
Code Story
The Creation Story of THRV With Founder & CEO Jay Haynes
"Jj haines has always been interested in tech just like his dad in nineteen seventy nine. His dad bought and brought home an apple two plus though he was using it for his business to do spreadsheets. Jay began writing code so he could play video games for free riding his games and basic. It's worth noting that this was back when you had to pay a quarter to play video game. His dad was a navy pilot and hobbyists sailplane flyer which j. flu as well even to thirty thousand feet in the air as he says he got grounded as soon as he got married and had four kids early in his career. J. got into finance and quickly became familiar with using debt to get equity returns however he was always interested in the core innovation of why customers buy new products and why they switch throughout his career his time at microsoft schooling start obliged etc. He found out that no one really had the secret sauce innovation. He started evaluating new ways to do it and came across the jobs to be done theory which became the foundation to what he's built. Today this is the creation story of thrive at thrive we build enterprise product management software for product teams are software is built from the ground up around methodology known as jobs to be done and jobs we don in its very simplest form. Is the idea that your customers are actually not buying your products. What they're doing is hiring it to get a job done. If you're on a product team and you want to create a product strategy and a product roadmap that is going to be successful. meaning it's going to generate more customers and it's gonna get customers to switch from your competitors to your product to build that kind of product strategy you should think about your markets in terms of the job. Then you're costumer is hiring your product to do rather than just your product in your features. We mentioned music before. Because i view on eight tracks cassettes cds. What's interesting about that. Market is a great example. Job done so the job. There is to create a mood with music. That's what we're doing whether you're using a record seedier streaming service or string quartet you're trying to create a mood with music and that job is the same. It's never gonna change. So the power of the method behind our software is it gives teams stable target to aim at and try and
Talking Tech
Peloton Making Its Own Fitness Video Game
"Listeners. It's brought molina here. And i'm mike schneider and welcome back to talking. Tech fitness giant. Peleton wants to turn your workouts into a game. Yes that's right. Mike peleton revealed its first endeavor called lane break. It's a rhythm based game for its bike and bike plus models. David tackles the company's senior director of product of product management said in a statement posted a peleton's website that the game requires players to match or sustain their cadence or resistance during a workout to get the highest possible score now bike. Riders can control their cadence with their legs speed and switch lanes by turning the resistance. Knob on their bikes. They'll also face multiple obstacles which are all synchronized to the beat of the music. They're listening to Tackle cities excited at the prospect of games helping the fitness space appeal to a wider audience. Of course it shouldn't be too surprising because we've seen a lot of big companies lately seem to dip their toes into the gaming space Amazon is about to launch a new open world. Online game called new world later this year. Meanwhile google continues work on. Its stadia cloud gaming platform and of course as we mentioned in yesterday's talking tech episode netflix hired a video game veteran from electronic arts which has fueled speculation the streaming giant might also make a play for video game fans. Well there's certainly seems to make sense. Amine peleton bike rides are kind of interactive experiences. Anyway you know and fitnesses made for application you know to keep exercisers interested in state. Of course you know it. It helps break the monotony of whatever. You're a regular workout is. I'm as you know. For instance like the apple. Fitness app has three rings for exercise. Stand in a movie in each
KIRO Nights
Job-Hunters, Have You Posted Your Resume on TikTok?
"Job applicants going forward, calling all recruiters. These are the reasons why you should hire me. That's right. Resumes Harv making their way. To tick talk. That's right. It's a new trend Taking over the nation. The world tick talkers everywhere are trying to get jobs via the app. They're basically taking what they would have put on a piece of paper and saying it throughout 1 to 2 minute videos of them on tic tac dough, and let me tell you something. Some of them are correct, quite creative, including one from clearly Roberts, a student at Brigham Young University in Utah. She's 23. She said She was inspired by Elle Woods. Little montage in the movie Legally Blonde that basically was her like You know her tape. I don't if you've seen legally blonde, Shane, Have you seen it? Oh, yeah. You know, it's kind of my ultra persona actually is I like to pretend I'm in legally blonde? I really have a long haired blond attorney. Yeah, I'm sure I'd like to do when I go home at night. Yeah, I'm sure that works Well, anyway, so give a little look there. Uh, let me tell you something. She she was inspired by illegally blondes, Hollywood's and decided to put together her own version on Tiktok. Oh, hi. My name is Kelly Roberts. And for my marketing internship application. I'm going to tell all of you and take talk Why I would make an amazing injury. So I'm going to stop it there to avoid the cringe iness of the rest of the video. As it doesn't meet FCC standards. If you go beyond those first five seconds, this has become a trend, and it's worked for some people, including Christian Medina, who said he's an aspiring product manager who's gotten six different job leads since posting a tiktok video last month seeking a product management role. Yeah, six in just the last month, so it's working for some people. Now that being said,
VOICE Global 2021
Aaron Mullaniff and Katy Beehler Discuss Bookshare, an Accessible Online Library
"My name is aaron. And i'm working as since you started this officer with the ncbi for viewers and our listeners. Today that is actually kinds of blind all the way over in ireland and one of the services at insight which i have been heavily involved in over the last number of years is the library access service and about three years ago. We sold to go international to find best practice solutions to major problem. We were having When it came to blind division students accessing their curriculum in a timely former that question indeed has brought us to attack. Who are who. We ultimately partnered with to create the largest digital library in ireland which is now called berkshire are. I'm delighted to say that we've been joined here today by katie bieler. Who is product manager in global literacy at benedict who has played a huge role in bringing book shirt. Ireland so katie. Maybe we'll just start off by telling us a little bit about yourself on indeed butcher. Thanks our end banking introduction as you said. I am product manager global education and literacy I came to software product management by way of the publishing industry actually and have worked and software service products for almost ten years. Now i joined about two years ago. And i'm one of the leaf product managers on cher bookstore. Initiative is the world's largest digital library of accessible e books for people who read differently with people or book share people with dyslexia linus low vision. Zero quasi and other print disabilities can access over nine hundred. Fifty thousand evokes informat audio audio plus islands tax radio enlarge on the gook share team. I have the great privilege of helping to create another way. Book share members to read their books by adding smart speaker option.
WSJ Tech News Briefing
Basecamp Bans Societal and Political Discussions at Work
"The startup base camp is well known intact circles. It makes product management and communication software for business teams. It developed the ruby on rails software development framework. It's quite influential in silicon valley but last week it got a lot of unexpected attention nationwide when it announced its employees would no longer be allowed to have quote societal and political discussions on the company's internal base camp account leaders at the companies said. The conversations had become too much of a distraction from work. The move sparked a ton of conversation base camp and beyond and it's indicative of a broader debate happening in silicon valley for more on this we turn to our tech reporter catherine bentley. Hey thanks for being here. Thanks for having me. So tell us about the reaction. We saw base camps announcement. Here are both inside the company and publicly yeah I mean this was all over twitter. Oliver lincoln effectively. What you had was kind of two camps if people you had people who said you know i some people especially underrepresented groups. They can't always sort of divorce politics from their identity. For example i saw someone tweet Someone who's non binary. Say if i introduce myself with my preferred pronouns at a work meeting some people might view that as a political move but to me. This is part of my identity. So there's this overlap between diversity and inclusion and quote politics and so you had some people really taking issue with this and thinking that it was that such a ban was effectively away to silence uncomfortable conversations about diversity and inclusion as opposed to quote political debates on the flip side. you had people One example would be the ceo of coin based brian armstrong saying he thought it was a courageous move and point base actually made a similar move this past fall and people who are sort of on the other side of this debate. Say that you know work should be about work that this has become a distraction that you know. It's it's just become too much of a focus in office culture and that people shouldn't be bringing their political opinions into the
Mac OS Ken
Google follows Apple in cutting Play Store fees for developers
"Seen that ran the piece tuesday saying that. Google is following apple's lead and lowering the commission charges most developers selling to the google play store while the changes similar to apple's at something google's scott might be more generous according to seeing that google will only take a fifteen percent commission on sales up to one million dollars the fee will jump to the standard thirty percent wants developers make more than the one million dollars in sales for a year. According to the report sounds the same as apples offer but it isn't a piece from ars. Technica ran the matt. Saying apple applies. It's lower fifteen percent rate to a developer. Developer exceed one million dollars in revenue in a given year at which point the thirty percent number is applied to all of that developers. Earn inc's google still charges fifteen percent on that first million even if the developer makes five million so in google's model a developer who earns one point two million dollars on a nap pays fifteen percent on one million then thirty percent on two hundred thousand and novels a developer making eight hundred thousand four hundred over fifteen percent on that amount but if they make one point two million they pay thirty percent on all one point two million. Not just two hundred thousand. It's tough to know how many developers straddle that million dollar fence. There's also a bird in the hand thing going on right now. While apple's lower commission went live at the first of the year seen that says google's won't drop until the first of july quoted in the scene that piece google. vp of product management. Samir soman said with this change ninety nine percent of developers globally that sell digital goods and services with play. We'll see a fifty percent reduction in fees. I'm no mathematician but does that indicate that ninety nine percent of developers selling in the google play store make less than a million dollars a year. I mean i knew the split between the cells and the cells knots was big but golly as for what such large as costs apple and google saying the cost is manageable would be understating it a piece from. Cnbc has numbers from the app. Tracking firm center tower. According to those apple and google or giving up less than five percent of their revenue from apps with the commission changes will let cnbc and sensor tower. Do them at this. If the fifteen percent fee schedule on revenue up to one million dollars and been in place on google play in twenty twenty google would have missed out on five hundred. Eighty seven million dollars or about five percent of sensor towers estimate of eleven point. Six billion dollars in google pay fees for the year. If apple's program had been in place for twenty twenty center tower estimates that it would have missed out on five hundred and ninety five million or about two point seven percent of its estimated twenty one point seven billion dollars an app store fees in twenty twenty. I gotta say that makes apple structure look worse. Actually and i didn't have to say that. And yet i did unhappy with the changes. A guy who won't be greatly affected by these changes. Google shuffling of commissions was likely spurred by apple's commissions which the start of the year that was likely spurred by bad press generated by the coalition for up fairness which was blinked into existence by epic game. Ceo tim sweeney putting it to sink play. Cnbc's says epic games is currently suing apple and google seeking the make changes to their app stores to allow for third party payment processors as well as other changes that is like the reader's digest version of the cliffs notes of what's going on but works summon forth from the fort. Sweeney took to twitter on tuesday to say why. The changes are inadequate in his estimation. quoting sweeney. Tweet it's a self serving gamut. The far majority of developers will get this new fifteen percent rate and thus be less inclined to fight but the far majority of revenue is naps. What the thirty percent rate so. Google and apple can continue to inflate prices and flees consumers with their app taxes.
How I Built This
How I Built Resilience: Shan-Lyn Ma of Zola
"Everyone and welcome to how. I built this resilience edition from npr. I'm guy is each week. On thursdays we invite entrepreneurs and other business leaders to come onto the show. Live to talk about how they've been building resilience into their businesses this year. And today my conversationalist jianlin mop. Ceo and co founder of zola. Zola is a one stop shop for couples. Planning a wedding from creating a wedding website. Finding local vendors making registry even creating a photo album of the big day with the wedding industry completely hammered by the pandemic last year solely focused on releasing new products and features for couples like a homegoods marketplace and even hosting virtual weddings on its platform. We aimed couples from that first aid. Get engaged through their entire wedding planning journey into their festivals of newlywed life with the tools and technology that we build to help them plan dream and bring to life bear fantasy wedding so basically you go on the website and you can do everything like from finding the person to do your flowers to a you to the caterer to the registry to the invitations. Everything yes wedding website. you'll save the dates and then you'll album of you're beautiful photos with photographer that you found on seoul ios chicken out the website earlier today. It's super cool. How did it. How did it start had it. I know it's you start in twenty thirteen And i think at the time you were working at guilt which is a the gilt groupe g. I l t nut gui. Tell me how how this idea came about well. I always dreamed about starting my own company. One day but i had never felt ready until really working for many years in product management which is really working alongside designers and engineers to build digital websites and mobile apps and so had gone that experience and in twenty thirteen That just happened to be all. My friends got married at exactly the same time. Everyone has that year where you're going to a wedding. Every weekend spending a lot of money. I was buying gifts from my friends. Women registries and found that the experience that i was going through their registered was just one of the worst shopping experiences i had ever seen. I was talking to nobu. Who is my co-founder zola. About how painful was and he's married and he was complaining about it from the couple's perspective. It's just terrible and we looked at each other and we said you know we've been working together to build great products when it we attacked this assets. We think we can do a much better job. And and that was how zola was born. I'm wondering you know. I mean this is twenty thirteen so this is still you know. The the ancient early days of of of web two point zero which is unbelievable Did you have initially when you went to people. I know a little bit your backstory. You grew up in australia. And then you came to the us business school and you had a bunch of Jobs in sort of adjacent kind of industries right. You worked at guilt and another an and also worked at another who. You're actually growing up in australia. It's a very remote country in that is literally on the the side of the world. And i had always can read about what what is happening in the world. And what is happening in the tech revolution that we all living through right now and i felt very removed from the action. So i moved to the us to really be a part of this Tech revolution underway and my dream was always to be like an entrepreneur. Like jerry yang. Who found yata. I had a picture of him on my wall. And because i'd never known really anyone else who worked in tech apart from the people that i read about in magazines you may dream actually came true in that i moved to the us. After business school. I was able to get a job at yahoo. Which jerry founded. And i think one of the best days there was when i walked past him in the hallway. Wow that as a result of working that. I got to learn from great product leaders. Who with some of the best in silicon valley. Who really told me. How do you think about creating a product that customers love and that they want to share with all their friends when you came up with the idea for for what is now zola and you started to talk to people about it. I have to imagine that some people said oh this industry saturated they're already. There's you know the not. There's a bunch of other sites that you know. There's a bunch of other people doing this. You don't want get into that business. That is exactly. I think there was a lot of from many places and for many investors. Who said like what you said. It's not possible to build a big business in weddings. Because there hasn't been one yet all. Do people really spend that much on weddings. All it's it's highly fragmented as an industry so then must be a reason for that and that sounded crazy to me. Because i knew how much my friends were spending tons of time and money i think weddings is one of the only times in your life where you spend on average in this country thirty thousand dollars on one day because we want to create a special memory inexperienced for yourself and your friends and so i knew it was a lot of business opportunity. It was an undeserved need. That was a passionate customer base and just because investors didn't feel personally connected to the pain point did it mean it to thin exist
VUX World
Integrating ANY bot from ANY framework into ANY contact centre with Ilan Avner, AudioCodes
"Excited to get into this discussion. We've been talking we've had discussions over the last number of weeks around. I connect an audio 'cause and and the things that you're doing in the conversation is based on the things that you are able in for for companies and builders and the likes or definitely excited to kind of get into it and if you're just tuning in we're gonna be talking today about how to connect essentially any bought really from any framework or service into any contact and pretty much and so definitely excited to get into before we do join a give us a bit of a bit of a an update on. Tell us about yourself. And and what is it you do. And what is the audio quotes does okay so thanks for inviting me. Miami is one of narrow I'm a direct thorough management with the codes. I work with the courts or more than one years. Most of them In the in the last three years. I started the war. I moved to the product management team. Where i'm now leading that it is related to contact centers wealthy see unified communications funny and the ones right around door discussion through their connecting chatterbox Jena's i'm in israel Close relatives now for those of you. Who don't or not familiar with coats. So article design leading provider for voice. Solutions will we specialize in connecting voice. Networks we are pioneers in the voice over. Ip space with over twenty five years in operations were threatening nasdaq about one billion-dollar the market top of we have closed eight hundred employees presents name more than one hundred countries and the our customers are a mainly service providers thoughts elephants of his providers contact centers unified communication service providers. Very close relationship with microsoft with a we work with zone within nice in contact with genesis via and we also have a lot of large enterprises That are that are the customers so we have a. I can say that sixty six out of the of his viner's and fifty out of the one hundred forty nine. The prices are customers. Nice impressive and and i mean israel right now is seemingly like a hotbed for for voice technology and compensation you at over in israel. It will quiet by funny. Volker acquired by snap audio caused as a whole lot of interesting stuff going on you is and voice wise in israel. Not the minute that's right. We'll have another start on saying israel focusing on boise high focusing on communication. Yeah a lot of it is in israel in this space. Justin audio codes has everyone you speak to. In the context center will tend to know audio codes and so audio costs traditionally must have played quite large role in The kind of context and space as you mentioned what what is it. The it's kind of known foreign and what is it that it's doing now. As far as kind of conversation is concerned conversation ali. i think what doing lots of things conversation. Holly is one of them on. We are a. We're involved on the context standard business with many providers Mentioned before and we are men. Business was connecting. This context centers do Other delicacies are other voice. Networks in the Positionally i suspect what were you doing is the we were. We leveraged Abilities to connect to any contact center. Now let's say maybe explain a little bit about extenders. On so there are the ball vendors condemn fuel genesis via cisco nizing contact amazon. Some of them has the on premise. Deployments i think most of the be blunt or contact centers specifically for large enterprises. Our on premise must now. They're are trying to move everyone to the cloud. It's not happening so fast. There are multiple cloud providers amazon. Connect tweet nizing contact five nine. So there are multiple providers Extent and we are active on on on this weekend on connect. We we we. We have connectivity to all of this contact centers We can connect with these on. This is what we're doing for the last twenty years on activity and we leverage this in order to be able to connect the dots specifically about a chat bots that developed on any ball train work through these contact centers and while i say extent i mean egypt context thurs. I mentioned now one more thing about contact centers. Let's take for example genesis which is allowed contact center provider genesis specifically has multiple and deployment option so architectures or their voice or the on accents or they have on premise one two types of on premise on the centers and the have one on the cloud. And if you go to a specific customer and you would like to connect your boss to a nebo at connected for the telephony. Let's will be the voice about the and connected to the context under than the complex standard may use one of the architecture as i mentioned and usually i d i would not change. What have they can change. Maybe configuration that within they will not change it so if you want to be the voice box and connected to the context are you will be required to connect the weather. Customer has so this is in general a little bit about context centers in what we do in this market
Cloud Security Podcast by Google
Gathering Data for Zero Trust
"So today's topic is trust or beyond corporal. Max what are these terms. What is zero trust what is beyond corp. So this goes back about twelve years or so when google had two fundamental reimagining of how we do security inside our company and the effort was called beyond corp because it was an effort to move beyond a corporate network. We had to go past the idea that you're either inside the corporate network and thus you can get access to the things and we presume that you are safe or you're outside and have no access at all like when you're working from home or from starbucks and we realized this was a problem for a host of different reasons as we started changing things more recently. Zero trust has become the meam the term and these efforts. And it really just means. I don't implicitly. Trust my network. And i'm a big fan of beyond corp a big fan of zero trust. I do think they both get thrown around broadly and can be very confusing when people often will say them but mean different things so it's great to define our terms here and dig into it a little bit so this is really the move away from enterprises being a crunchy exterior with soft. Julian said yes. No more eminem's more eggs is about abandoning perimeter security. It's about contextual access. It's about testing each and every time. Somebody tries to get to a resource whether that's a website. A database of the vm. And checking do. I actually trust max enough to let him in right now. I think the broad definition is something risk because frankly experience i've encountered people who say trust means you can trust anything and frankly this is false because you obviously need to trust the cia system itself you have to trust identity to trust endpoint data. So let's go have a discussion. About what else must be used announcement to trust it for zero trisystem to build a chain of trust completely and with beyond corp in the way we've decided to implement zero trusted google. You do have to start somewhere so often. That means you're starting with a trust in some of the information you have about your people because you've assembled it yourself having hired them and some information that you have about their computers which are getting from agents a frequent challenge. I get there is. What if the agent gets compromised. Then what do i trust. You don't wanna place all your trust in just one agent or one data source but what we do is gathering information about the devices that employees are using and we have information already about the employees. Right i know max. He's in new york. He works in engineering. And so that gives me a way to design a system that can grant or deny access based on that data. And i trust that data because i know where it came from. I know how i got it. And i have other data sources to corroborate it so that useful to talk about the root of trust in a system like this. What's the real root of trust. What must be trusted. Otherwise the whole thing collapses. I mean you trust it. I'm not an alien and human form feeding information to my overlords sin orbit the moon. But you have to trust some level of egypt based data about your devices right. I'm not in everybody's house right now as we work from home checking on their computer and a half to trust something that i'm getting back where the vets from crumbs verification whether it's from crowd strike or whatever it is i need that device identity and device meta data and i have to trust my. Hr system right hover tracking all these people and the groupings. Tim says he's in product management Really trust that that's true. I mean i could go check but if someone had access to the way we track. Employees had that had been compromised. that's definitely going to derail miser. Trust system for sure this was substantially line identities being accurate and correct so that means probably multi factor indications neither the actual identity should be attached to the right people and peoples would be grouped in the right way to me. This is probably the second big part of what i would call. Route of trust. Trust is identity not just device date exactly and the reason. I don't just trust tim to say who he is is that he's also antiquated with a strong second factor. So that it's very hard for someone to spoof or fish or otherwise impersonate his identity. And that's an important part of the whole chain of trust in the way beyond corp. Zero trust implementations should work. Sounds like we really got three pieces of trust here not zero trust. We've got identity trust. We've got multi factor trust and we've got device station trust so not zero trust. Yeah and i think identity is something i would maybe break out into a couple pieces. Is this actually max or someone pretending to be him. And then there's is max in the right groupings right. Did he get the right entitlements that he inherited by the factor of being in cloud or being an engineer under being developer relations. So yes and. I think it's good to point out the second factor that i am definitely trusting the strong authentication of choice. And without that this whole system falls apart if you have weak or officiapl authentication mechanisms. Please don't even try to zero trust. You have bigger fish to fry and you need to do it right now.
Cloud Security Podcast by Google
Gathering Data for Zero Trust
"Our guest today. Is max salt. Install a developer advocate here at google cloud. Max thank you so much for joining us today. We are stoked to have you on the podcast. And i think we will get right into it. So today's topic is trust or beyond corporal. Max what are these terms. What is zero trust what is beyond corp. So this goes back about twelve years or so when google had two fundamental reimagining of how we do security inside our company and the effort was called beyond corp because it was an effort to move beyond a corporate network. We had to go past the idea that you're either inside the corporate network and thus you can get access to the things and we presume that you are safe or you're outside and have no access at all like when you're working from home or from starbucks and we realized this was a problem for a host of different reasons as we started changing things more recently. Zero trust has become the meam the term and these efforts. And it really just means. I don't implicitly. Trust my network. And i'm a big fan of beyond corp a big fan of zero trust. I do think they both get thrown around broadly and can be very confusing when people often will say them but mean different things so it's great to define our terms here and dig into it a little bit so this is really the move away from enterprises being a crunchy exterior with soft. Julian said yes. No more eminem's more eggs is about abandoning perimeter security. It's about contextual access. It's about testing each and every time. Somebody tries to get to a resource whether that's a website. A database of the vm. And checking do. I actually trust max enough to let him in right now. I think the broad definition is something risk because frankly experience i've encountered people who say trust means you can trust anything and frankly this is false because you obviously need to trust the cia system itself you have to trust identity to trust endpoint data. So let's go have a discussion. About what else must be used announcement to trust it for zero trisystem to build a chain of trust completely and with beyond corp in the way we've decided to implement zero trusted google. You do have to start somewhere so often. That means you're starting with a trust in some of the information you have about your people because you've assembled it yourself having hired them and some information that you have about their computers which are getting from agents a frequent challenge. I get there is. What if the agent gets compromised. Then what do i trust. You don't wanna place all your trust in just one agent or one data source but what we do is gathering information about the devices that employees are using and we have information already about the employees. Right i know max. He's in new york. He works in engineering. And so that gives me a way to design a system that can grant or deny access based on that data. And i trust that data because i know where it came from. I know how i got it. And i have other data sources to corroborate it so that useful to talk about the root of trust in a system like this. What's the real root of trust. What must be trusted. Otherwise the whole thing collapses. I mean you trust it. I'm not an alien and human form feeding information to my overlords sin orbit the moon. But you have to trust some level of egypt based data about your devices right. I'm not in everybody's house right now as we work from home checking on their computer and a half to trust something that i'm getting back where the vets from crumbs verification whether it's from crowd strike or whatever it is i need that device identity and device meta data and i have to trust my. Hr system right hover tracking all these people and the groupings. Tim says he's in product management Really trust that that's true. I mean i could go check but if someone had access to the way we track. Employees had that had been compromised. that's definitely going to derail miser. Trust system for sure this was substantially line identities being accurate and correct so that means probably multi factor indications neither the actual identity should be attached to the right people and peoples would be grouped in the right way to me. This is probably the second big part of what i would call. Route of trust. Trust is identity not just device date exactly and the reason. I don't just trust tim to say who he is is that he's also antiquated with a strong second factor. So that it's very hard for someone to spoof or fish or otherwise impersonate his identity. And that's an important part of the whole chain of trust in the way beyond corp. Zero trust implementations should work.
Lochhead on Marketing
Why CMOs Get Fired: Results Do Not Equal No Results Plus An Excuse
"Do not equal no results plus an excuse one of things. I love about sales by way of example is sales is pretty binary. Yeah they're make your number you miss your number or exceed your number and in sales if you miss your number couple of quarters in a row two quarters out of four you just gotta start being worried about your job and if you're a ceo. Certainly ceos of public companies. Don't get to miss very many quarters. And even if you're a private company you don't wanna be missing your numbers and so at the end of the quarter. The ceo has to stand up and tell the world and investors. How the company did that quarter and the interesting thing. If you're a public company is wall street doesn't give a shit why you missed the numbers. So if you're not he hitting or beating your numbers every quarter. They don't care. It's like the like a kid that sticks us their fingers in the net. We're not listening. They're just gonna tank your stock and if you're going you're going into the penalty box for a two minute minor and if it was a really big miss it'll be a five minute major. Those are hockey terms. If you're not familiar with hockey and so as a ceo you live and die by the numbers every quarter and as a head of sales chief revenue officer vp assails Whatever whatever whatever title is head of sales That's true too and the reality is that should be true in marketing as well so results do not equal no results plus excuse and i knew that i was getting somewhere in my life in terms of training myself to produce results when i didn't even give a shit about my own excuses so when you can't stand your own excuses for For not producing results. You're probably getting somewhere okay. So now this sort of leads us to the question. Okay so what. What are the marketing results that matter because there's lots of things that marketing do you could say. Oh we build a new website that that that's a result it might matter. It might not matter but it's definitely a result so let's talk about the results that matter i think at the highest level. There's only three things that marketing organizations should be focused on number one design and dominate category. That matters number to drive revenue near term mid and longterm and number three create enduring value as measured by market cap or company valuation. We wanna be creating the most valuable company in a category. That matters okay. So let's just hit those three things again number. One design dominated a category. That matters number to drive. Revenue and number three create enduring value as measured by company value market cap valuation and ultimately our objective is to become the most valuable company in the category. That's how you know you're the category queen now. If you focused on just those three results it can be very clarifying on a number of dimensions. And i'll get to that in a sec. Let's talk about why those three things matter so much number one design dominate category. That matters i think that is the seminal be hag the seminal focus of the entire executive team and frankly company itself and if your company's not focused on that i don't know what you're doing number to drive revenue you know there's a lot of cmo's who get all wrapped around the axle about leads or sales off the website or this or that or the other look creating leads driving revenue in the business. These are not hard things you got to go. Do them the work that the doing of the work is real work. But it's not rocket surgery So if you need to drive revenue you probably need traffic to your website. So go to the traffic store and buy some and get really good at converting traffic into customers. And there's a million marketing podcasts and books and and all sorts of tools and tricks and tips we can do to drive revenue but the bottom line is as marketers. We have to be illu air. Wars and ground wars the high level strategic steph and the ground level revenue tactical stuff in the truth. Is you gotta do both. It's not an either or it's a both and legendary. Cmo's particularly when you start your new job. go to the driving revenue. I if you want to score points internally drive some revenue sit down with your head of sales. You're ceo and say what do we need to do to create massive revenue upside problems in this company and get busy on that if you get overly focused on the strategic particularly early on in your tenures cmo. You're probably in for deep shit so design and dominate a category that matters that's the medical driving revenue if there's no revenue the medical won't matter. We need to put food on the family. As george w bush said so put food on the family legendary. Cmo's drive revenue and then enduring value. This is also the objective of the entire executive team but marketing needs to be focused on it. We want to be the most valuable company over a long period of time in a category that matters and We're the category queen of that Category all right so these things are very clarifying because you can look at any execution any activity any investment Any new hire that you're doing in marketing and ask yourself the question. Does this one design and dominated new category that matters to drive revenue and three create enduring value. And if it doesn't don't do it stop doing it. Just don't fuck do it. now. I've sat in the cmo chair. I know there's a lot of things that are distracting. I think the cmo gets pushed and pulled in ways that some other c. level executives do not and so there's a couple things i'll you to number one. Marketing is not an internal service bureau. This idea that marketing has internal customers. I'll marketings here. Just depart the business You know sales our customer. That's insanity marketing is the business. It doesn't support the business now. Yes marketing does need to work with sales. Es marketing does need to work with engineering and product development and product management and so forth of course and in that context every department needs to work with every other department but if we are at the beck and call of these other departments and they ring the bell and we salivate then. We're going to be in a constant state of stimulus response so be very very careful about allowing yourself to get turned into an internal service bureau. That's one Another one is a lot of marketers. Cmo's even ceo's get very focused on the competition. Let's say the competition announces some cool new thing they do so they re a bunch of money or they launch a new product or whatever it is people get very focused on the competition. They start talking about the competition. You don't want that shit in your head the more you talk about the competition internally or god forbid sternly the worse off. You're going to be now. I'm not saying you should be ignorant about what they're doing. I'm not saying that at all but you don't want them living in your head rent free. You want to live in their head rent free. So don't be overly focused. Be smart. Be savvy be knowledgeable but not overly focused on competition another area. We get distracted. A lot in marketing is typically The cmo and the leaders of the marketing organization get a lot of help. Because everybody's marketing expert. Everybody saw an ad The super bowl. They thought was awesome. And they wanna tell us about it or they see something that someone else is doing in the text or email that thing and they say oh. We should do that. We should do this and we should do that. And so marketing. I think gets a lot more help the. Cfo doesn't get that much saying help. In air quotes right the. Cfo does not get that much help about like how to close the quarter. All right she's in charge. She does it and You know the head of engineering isn't emailing the cfo. Saying this is how she she should closed. Quarters books whereas as the head of marketing we get those emails a lot and so don't forget everybody thinks they're an expert and they're
The Voice of Healthcare
A Conversation With Suki with Punit Singh Soni, CEO
"We are joined by a special guest today from a company that's making some waves and creating some ripple effect while they're doing it. They're ceo puneet joins us today. Caen introduce yourself. Tell us about sukey dot ai and star with your vision and how you gotta go in plus madeline reid. Thank you for having me on the on the show. It's a pleasure to be here talking about this journey. I start by giving you a very quick background on on where i come from. I have all of three years of experience in healthcare so many of the folks who are interested in healthcare listening and probably have way more to teach me tonight. I have to say A my background is google. Most of it is from google. I was Before enterprise software startup it some venture investing Which i strongly recommend you not do if you want to actually build a company and be an operator and I in google in the search team then ended up actually running the mobile apps group for little bit Welcome games Social which you know has a whole different story it probably a good subject for different podcast And then we tried. Motorola was actually astern software. Their software product management. So did that for a little bit built a bunch of very interesting phones. One of them was the. I always on wise form. You could say okay moto x. navigate me to starbucks and this was before alexa. And siri and google assistant other things. Were even a a Even idea and so I kinda saw the evolution of boys and You know the whole voice tack especially when it comes to listening and ambient all of these things from the days when it was very early on And i ended up actually going to. India was the chief product officer flip guard which is india's largest e-commerce company. Came back and thought it would be very interesting to see how they apply some of this voice technology in alternative another spaces beyond dispute consumer. I had this thesis That the largest most interesting influential tech of emory ever is going to be in healthcare. Now i don't know if it's going to be now or five years from now or a decade from now but but i do believe that there is a very interesting company especially with the evolution of machine learning and artificial intelligence. And that's going to happen in in this space. And so that was the genesis in some ways of expirations in healthcare Obviously happy to tell you a lot more about you know how we chose this idea but that was basically how we got into a into the space and ended up putting together sukey. Yes ended up actually running Software product management at motorola and built a bunch of different phones. As part of it one phone that was probably very much well received in the market was moto x. Which was d. I always on phone. You could say things. Like ok moto x. Navigate we do starbucks and it will do that. This was before alexa and siri and the assistant from google even ideas. And so i've kind of seen a ambient passive listening and conversational voice from the days when it was barely technology and not really even a product and so ended up finishing motorola going to india. Where i was running a product for india's largest e-commerce company came back After we sold it to walmart. And i had this idea that there must be a way to use this trend that we're seeing machine learning and boys and why and apply that to healthcare
The $100 MBA Show
"product product management" Discussed on The $100 MBA Show
"One of the biggest mistakes i've done in the past and i've seen a lot of entrepreneurs do is if they have too many goals right they try to achieve too many things and therefore they don't know what to work on. They don't know what takes priority. They say that everything's important. We want to have a bigger market. Share we wanna grow more customers. We want to be more profitable. You wanna have more revenue. We wanna lower costs. They want more free time. They won't more <hes>. Autonomy they want to hire more people they say all the stuff we wanna do all and this is what makes it difficult to choose what to work on because certain things will help you which one of these goals. But the things won't this makes it difficult for you to know what to work on. Because you don't know what takes precedent what resources you need to spend or us on tasks or projects. It can get really overwhelming. So i want to challenge you as we start this year to reevaluate. What your goal is for this year. A want you to choose one goal one focus for the entire year. I mentioned this before. This is something. I learned from. Noah kagan who was employee thirty facebook and he learned this from mark zuckerberg and facebook. They have a singular goal. Now that goal may change from one year to the next before the year. that's all they focus on one singular goal for them. It was growth for them. When noah was there as employees thirty it was getting as many users on the platform. Now what's great about. This is that any time they make a decision what to work on the just have to ask the question. Does it help achieve their singular goal. If it does they do if they don't they don't now of course it's going to be a lot of gray area in between we'll talk about that in a moment how to evaluate. What are things will get closer to that goal or not but none of this is possible if we have too many goals and it's a lot easier if you just choose one goal now this is where the fun part comes. You get to choose what you want from this year. No remember next year you can choose a different goal but just choose one. What is the one thing that if you achieved it would make twenty two one success for your business. Maybe you want to take home on more profitable. So profitability is our goal maybe actually your array profitable and you're really happy with that level profitability. And now you wanna make your goal reaching more people so growth. If you're let's say your fitness coach you want to double the amount of people impact now as you could see. I'm choosing goals. That are quite broad but at the same time they're specific to a certain outcome so be careful. Don't choose things like. I want to improve my blog. Well why do you want to prove was wrong with the right now. Well i wanted to be like this. Why do you want it to be like this. Well i wanna attract new customers. What's the point of attracting new customers. While i want them to convert wanna grow my customer base so is growth customer growth. Really what you're looking for. That's really the goal because <hes>. Improving your blog is a task right. It's one of the tasks you my focus on this year to help you with growth but really improving. The blog has an end goal. Really go deep. What's the end goal. So now that we have one goal one focus for the year <hes>. We make that a big bold statement. This is what we're shooting for. Okay now there's a ton of things you can do to achieve a particular goal. Let's say for example <hes>. We're gonna use facebook's growth goal. They want to bring in as many users as many customers as possible. They have users because they don't really sell a product they sell advertising. But the point here is that. Let's say you're trying to bring in as many customers as possible now. Remember if that's the goal you're willing to do things to achieve that goal meaning may be lowering your prices to get more customers or running more sales or more offers or doing partnerships or spending money on marketing. See the point here by something. Are you going to spend something to get that ultimate goal so your goals growth. Let's say what are the things that you can do this year in your business to help grow your usery's to bring more customers in one of those things might be. I wanna start a youtube channel. One could be. I want to create a free course on my website so people can opt in get on my email list and convert them into customers in other one might be marketing campaign. Where i'm gonna do weekly deals on my products and services another might be. I'm gonna launch an affiliate program. So i can get to bring in customers for me so these are just a list of projects that you can just do a brain dump in document the title. Today is lessons. What do you work on. But we're really specifically. What are you work on now. Next all that kind of stuff. So i'm gonna tell you what year do with this list if you have a team and if your soul preneurs let's start with team and this is a concept that we borrowed from the people at basecamp jason freed and david hammer hanson or the team members ryan singer wrote a book cults shape up a highly recommended if you're in the software business but it's their way to decide what to work on to improve the product product management but the concepts in there can be applied to any business and while it console wanna share with you today. They'll help you choose. Is this idea of pitching and betting ideas. So for example i wore ninja. We have a goal and we have a list of ideas of ways. We can achieve duggal new features new initiatives all that kind of stuff and people in the management team are responsible for creating a pitch for each idea. So each of us will take on two or three pitches. What does the pitch. It's basically a message aka document <hes>. Inside a base camp that just really advocates for why we should do this task why we should take on this project so for example somebody might say you know if we want to grow our customers. We have free plan. So they'll you know right up a few paragraphs put some thoughts. Maybe some sketches and say you know what this is why. I think we should work on the free plan <hes>. I or next. And everybody will do their pitches and will throw them into basecamp which is a project management tool and we'll all read these pictures and then one day we meet together on a video call and we do what's called. The betting table is what they call in shape the bedding table and allows us to bet we get to our for what we should and should not do as a team we collectively say you know what these tasks are the most effective things we can do to get a sore goal and in this exercise as a team we discover which things we should do first second third throughout the year. Because we're gonna work on the things that were going to move the needle. The most i now even if you don't have a team maybe it's just you. Maybe your solar moore. You can still. Do you. Still write down your ideas. Ri- some details about these ideas. Why you think they can help your business. This exercise of advocating for this idea and writing it out. It's not just for fun okay. It's not just to go through the procedure by writing things out it forces you to really think about. Is this really something that's going to help. Not just on the surface ideas on the surface. All seem all k. They seem like good ideas but often when we have to defend these ideas and explain why they can really allow us to achieve our goals or our singular goal. In this case we start to realize <hes>. Maybe there are other things that are better to do. Maybe not as an effective ideas. I thought it was. Or maybe it's a good idea but it's a nice to have not a must have so even if you are solar newark right down the reasons why these ideas should be implemented and then once we have all these pitches for yourself you can score each pitch from one to ten one. Being least effective and ten is most effective in terms of achieving your goal. This will allow you to at least have a rough way to kind of score each pitch and then order them based on how effective they can be to help you achieve <hes>. We're looking to do year.
The $100 MBA Show
How to Know Exactly What to Work on in 2021
"One of the biggest mistakes i've done in the past and i've seen a lot of entrepreneurs do is if they have too many goals right they try to achieve too many things and therefore they don't know what to work on. They don't know what takes priority. They say that everything's important. We want to have a bigger market. Share we wanna grow more customers. We want to be more profitable. You wanna have more revenue. We wanna lower costs. They want more free time. They won't more Autonomy they want to hire more people they say all the stuff we wanna do all and this is what makes it difficult to choose what to work on because certain things will help you which one of these goals. But the things won't this makes it difficult for you to know what to work on. Because you don't know what takes precedent what resources you need to spend or us on tasks or projects. It can get really overwhelming. So i want to challenge you as we start this year to reevaluate. What your goal is for this year. A want you to choose one goal one focus for the entire year. I mentioned this before. This is something. I learned from. Noah kagan who was employee thirty facebook and he learned this from mark zuckerberg and facebook. They have a singular goal. Now that goal may change from one year to the next before the year. that's all they focus on one singular goal for them. It was growth for them. When noah was there as employees thirty it was getting as many users on the platform. Now what's great about. This is that any time they make a decision what to work on the just have to ask the question. Does it help achieve their singular goal. If it does they do if they don't they don't now of course it's going to be a lot of gray area in between we'll talk about that in a moment how to evaluate. What are things will get closer to that goal or not but none of this is possible if we have too many goals and it's a lot easier if you just choose one goal now this is where the fun part comes. You get to choose what you want from this year. No remember next year you can choose a different goal but just choose one. What is the one thing that if you achieved it would make twenty two one success for your business. Maybe you want to take home on more profitable. So profitability is our goal maybe actually your array profitable and you're really happy with that level profitability. And now you wanna make your goal reaching more people so growth. If you're let's say your fitness coach you want to double the amount of people impact now as you could see. I'm choosing goals. That are quite broad but at the same time they're specific to a certain outcome so be careful. Don't choose things like. I want to improve my blog. Well why do you want to prove was wrong with the right now. Well i wanted to be like this. Why do you want it to be like this. Well i wanna attract new customers. What's the point of attracting new customers. While i want them to convert wanna grow my customer base so is growth customer growth. Really what you're looking for. That's really the goal because Improving your blog is a task right. It's one of the tasks you my focus on this year to help you with growth but really improving. The blog has an end goal. Really go deep. What's the end goal. So now that we have one goal one focus for the year We make that a big bold statement. This is what we're shooting for. Okay now there's a ton of things you can do to achieve a particular goal. Let's say for example We're gonna use facebook's growth goal. They want to bring in as many users as many customers as possible. They have users because they don't really sell a product they sell advertising. But the point here is that. Let's say you're trying to bring in as many customers as possible now. Remember if that's the goal you're willing to do things to achieve that goal meaning may be lowering your prices to get more customers or running more sales or more offers or doing partnerships or spending money on marketing. See the point here by something. Are you going to spend something to get that ultimate goal so your goals growth. Let's say what are the things that you can do this year in your business to help grow your usery's to bring more customers in one of those things might be. I wanna start a youtube channel. One could be. I want to create a free course on my website so people can opt in get on my email list and convert them into customers in other one might be marketing campaign. Where i'm gonna do weekly deals on my products and services another might be. I'm gonna launch an affiliate program. So i can get to bring in customers for me so these are just a list of projects that you can just do a brain dump in document the title. Today is lessons. What do you work on. But we're really specifically. What are you work on now. Next all that kind of stuff. So i'm gonna tell you what year do with this list if you have a team and if your soul preneurs let's start with team and this is a concept that we borrowed from the people at basecamp jason freed and david hammer hanson or the team members ryan singer wrote a book cults shape up a highly recommended if you're in the software business but it's their way to decide what to work on to improve the product product management but the concepts in there can be applied to any business and while it console wanna share with you today. They'll help you choose. Is this idea of pitching and betting ideas. So for example i wore ninja. We have a goal and we have a list of ideas of ways. We can achieve duggal new features new initiatives all that kind of stuff and people in the management team are responsible for creating a pitch for each idea. So each of us will take on two or three pitches. What does the pitch. It's basically a message aka document Inside a base camp that just really advocates for why we should do this task why we should take on this project so for example somebody might say you know if we want to grow our customers. We have free plan. So they'll you know right up a few paragraphs put some thoughts. Maybe some sketches and say you know what this is why. I think we should work on the free plan I or next. And everybody will do their pitches and will throw them into basecamp which is a project management tool and we'll all read these pictures and then one day we meet together on a video call and we do what's called. The betting table is what they call in shape the bedding table and allows us to bet we get to our for what we should and should not do as a team we collectively say you know what these tasks are the most effective things we can do to get a sore goal and in this exercise as a team we discover which things we should do first second third throughout the year. Because we're gonna work on the things that were going to move the needle. The most i now even if you don't have a team maybe it's just you. Maybe your solar moore. You can still. Do you. Still write down your ideas. Ri- some details about these ideas. Why you think they can help your business. This exercise of advocating for this idea and writing it out. It's not just for fun okay. It's not just to go through the procedure by writing things out it forces you to really think about. Is this really something that's going to help. Not just on the surface ideas on the surface. All seem all k. They seem like good ideas but often when we have to defend these ideas and explain why they can really allow us to achieve our goals or our singular goal. In this case we start to realize Maybe there are other things that are better to do. Maybe not as an effective ideas. I thought it was. Or maybe it's a good idea but it's a nice to have not a must have so even if you are solar newark right down the reasons why these ideas should be implemented and then once we have all these pitches for yourself you can score each pitch from one to ten one. Being least effective and ten is most effective in terms of achieving your goal. This will allow you to at least have a rough way to kind of score each pitch and then order them based on how effective they can be to help you achieve We're looking to do year.
Software People Stories
Game, Set and Mind with Badri Narayanan
"We have an exciting and unusual episode lineup for listeners of software people story spot cast. Oh august but renard einon began. His career as a software engineer and today is a mental conditioning coach. Leadership coach and organizational management coach. He's used various data models and data to keep himself in his coaches in sync throughout the process. He's worked with some top players in spotlight. Cricket and tennis buddy talks about his consulting experiences with leadership. coaching and organizational change management in medieval management companies. This is an exciting conversation. Maybe see a confluence of technology in sport. Buddy and host guides are poking about how all started in. What battery does tune into this folks People starting by the app. Have you heal absolutely might sourcing. Thanks for taking such lately. Me fall from the bay area. Lake all the podcast guests. I laid to feel your says an introduction bloodless most absolutely i think i think thank you for having me here and it's been long coming but i wanted to kind of chess insights on sleep it off myself. I do. I am a i would say. A software guy turned sports psychologists mental conditioning coach. And i've been in the field right now for close to san whoa trails close. Nearly twenty plus years now the holding has an alchemy from being a software percent spoke psychology person and how suffer has been an integral part had out on the psychology side of things. That's pretty much my stuff and you know and then Been working a lot of Cricketers Tennis players and davidson is pretty much named on the sports of things and also on the industrial side of things that have been working closely with material management companies and helping them out on the leadership coaching side of things and also the organizational development along with in a how with the hr side about how psychologists helps and again how software to us has out in you know making changes and you know into development and also on the redo a lot of a lot of lenses and how data is a data warehousing can call it that has been a significant part in athletes are development. That's pretty much that there's a big enchilada but so we like to try to break it down as much as possible. I think If i can now safely say you must be the first guest innovative podcast. Who had such a baby expedients across different industries from being software. I know you would up project management of that shed. What led you into psychology ethics. Psychology has been an integral part. Like you know because i was I used to play a lot of tennis in college. And be it in my Bachelor's masters but also you know like i grew up and sport has been an integral part of me. Obviously when you lose especially new sports you knew the lar- so using orleans has an impact on on your on your psyche. South always intrigued by the psychology of things in the bag was a rations book reader so he went fascinating lot of box bar what colleges and kicked on the nfl believe it. I was thinking that just fate and why losing and then From there that journey was part of always there as in the back of my mind but then obviously you you go into engineering and on you go into that aspect of life and sport is also an integral part for me that the psychology was always lingering behind in my in my mindset and even in in walk and think when i was doing product management quality assurance it was always coming down locked to a your soft skills. And you're obviously where you have to because you're not just beaming with deliverables. But he also dealing with with people and how that how psychology plays such a such a big there I think that was so it helped me immensely there but at the same time it was also challenge to kind of like because sodas always about to woman's and you obviously like what you give is what you get a hit. It was more about learning to push the right kind of buttons especially people. It's what person push that's gonna help them. Perform that was a very unique challenge on the software side of things. In sport it is comparatively a lot more easier. Because it's there's lots of hardness stewart. I think i think that made a for me to pursue Shift from project management of this. It's still the same the essence or the principles behind. It are still the same. But i guess the obviously the methods and the processes behind odd. And that's that's where. I was churning between the two and And found a way. I know it's like talk to explain it. At some point you find a we do Gel between and i still do a lot of consulting work on that front. But i think it's now i see it as a as tool it's been a
Android Central Podcast
Qualcomm's Snapdragon 888
"It is We're recording this a little bit before the time that you're hearing this but i'm very pleased to bring you a really cool interview with the ziada oscar. He's the vice president for product management of the snapdragon roadmap and application processor technologies according to his linked in page ziade. Thanks for being with us today. Thank you thank you for having me looking forward to the discussion. That's a very long title so just just reduce that down for us. What exactly do you do over at qualcomm. Sure so basically my team. We look at all the different technologies that make up the snapdragon products. And we're looking at you know different technology inflections on camera graphics and other areas and we basically bring it all together and to put the product together with the best in class experiences and then of course looking across all the different products that we do at qualcomm from a roadmap perspective much simpler than it sounds. Okay but you're busy every day because the snapdragon we said this. We talked to alex last year and it was a it was a great discussion about the snapdragon Sixty five and one thing that he said was you know it's no you can't say that qualcomm platform is just the cpu and gpu anymore. So we're gonna get into what exactly the the big announcement is First let's just call it out. It's the it's the snapdragon eight hundred eighty eight five. This is the latest and greatest. The chip that's gonna power. Probably most of the flagship phones throughout twenty twenty one We're announcing it in december right. You're this december second when you're hearing this and can you just give us the thirty second elevator pitch about snapdragon eight and what exactly is better indifferent. Last year's snapdragon eight sixty five absolutely so the snapdragon eight hundred years this bar in terms of premium tier smartphone performance and. What we do is every year all the new innovations on all technology. Vectors come into the snapdragon eight hundred tier embiid snapdragon. Eight eight eight. We actually pushed the bar further with much more experiences which significant enhanced camera capabilities and even better gaming in addition to the fact that we have five thirty capability integrated into this product We look at You know trying to create devices based on this that have new use cases coming up for consumers but example lost you'll be able to show machine translation as one example is happening on the device. This year will show a lot more demonstrations that that will really while the consumers. We believe all right. So let's start with the obvious stuff. People wanna know how much faster the eight is over the previous snapdragon. The it's sixty five. This is the first year that there's a cortex x one based core. This is the the announcement from from arm earlier in the year that they were moving to the sort of like really big core than big core and then than efficiency course walk us through exactly the makeup of the new crowd k-r-i-k-o-r and how this prime cpu got larger cash. It's got a higher clock speed over the performance scores. How does that factor into how people experience eight eighty eight on a daily basis. Absolutely so from a cpa perspective. What you're able to get through the much better. Cpu is far better browser experience a device. That is much more. Snappier in terms of responsiveness right. So many are launching a new application for example a new app. It's able to bring that up much faster where we're able to do in the past all the experiences get better in that sense With the new crowd that we have in the snapdragon eight this is the first cebu cluster where we actually have three distinct. Cpi cheese inder. We as you pointed out. We have the latest accord from arm. The gortex x one One of those course. And then we have three of the gortex eight seventy eights at which are the you can think of. It has performance scores the prime core which the cortex one three performance scores and four Efficiency goals which is which are the cortex a fifty five and they all come together. We basically work on wrapping around with our architecture of our power Goodness there to be able to get the best performance per unit power. The unique thing about the way. Snapdragon implements these. Cpa uses that we are able to the cpu's sixteen bidders of time And not have to throttled so we put a lot of technology in there to be able to get usable performance out of
7 Layers
Interview With McAfee's Head of Products for the Cloud Business Unit
"Mcafee. I lead product management for mcafee cloud business unit and business unit is basically sky high s. Many of your listeners might only in the security space by no lead us in the cloud access security broker space. Has there been a noticeable change in the adoption of ritualized security tools and services since covid nineteen has forced many organizations to really shift to a remote workforce. Oh absolutely we have seen a dramatic a noticeable change across the board In fact it's quite timely. We just came up with a Work from home. Cod report card stands for cloud Sorry clouded options security to vote. Maybe talk about the coalition between the increased use of cloud services and collaboration tools such as cisco webex zoom teams slack the covid nineteen pandemic along with an increase in cyber attacks targeting the cloud and public cloud environments impacting. What allies increased workloads. So it's really across the board and what v. seen right based upon customer data. What we've seen is a significant and potentially long lasting trends that include an increase in the use of a out services more than fifty percent but also access unmanaged devices that is what we call cloud native threats and this threat actors targeting clough fahd outweighs the this brought on by changes implied behavior. And it's very important that me are well equipped to be to mitigate this kind of risk and Tragedy impacting public structures for both competitors. And what's your life's work notes. Increasing instep with doubted option. All industries need to evaluate the security posture to protect against accomplish Data exultation definitely. I've definitely been talking about in. This episode is how organizations need to be shifting their focus to security for remote workforce indefinitely towards the cloud so on a longer time line. What else has really influenced the growth of ritualized. It security. i think a lot of factors lead the growth of Security watch well as asian in fact just yesterday reading that says that the global which was asian security market is expected to grow to two billion dollars by the end up twenty thirty four s pretty much growing at the annual compounded rate of a sixteen percent. These can be activated Blue growth of cloud and the journey that all organizations have embarked on as you know i. I follow nemec donald Back now analysts. And in one of block specifically saying as data centers are increasingly which lies used a becoming more and more mobile organizations increasing adopt public cloud services security controls must shed. They call the physical shackles and exist a software based enforcement binds. That can replace. Need it right. The which means to godless the future of information security is a set of all context of software based security policy enforcement. Points can be pleased when and where needed within what lies on a containerized computing architecture. Second part of it is it security selflessly imagining except right. Think about this and the security team with an organization looks like it's developers de moving to a more What allies denies Based architecture they don't want to behind so they want there's security for these new sets of workloads to be containerized As well and At end of the day that is immense benefit right they think about security utility the want to able to be agile and be able to react little the next shock to the system as quickly as possible.
Developer Tea
Leading A Team During Difficult Times with Venkat Venkataramani
"There are certainly times that i've experienced discussions with with engineers where they were bringing up the discussion as a matter of principle rather rather than a matter of practicality so in other words they didn't like that we were using a particular Framework or something right and so so they would voice. That concern and in my mind is a manager. I'm hoping that we come away with some kind of action to take rhyme that. That's that's my hope. Is that for somebody to voice a concern. Hopefully there is either a discussion that resolves concern that you think this framework actually does work well for this particular job because of x. y. and z. Okay we're good to go right. That would be a good outcome. Another good outcome would be. Oh you're you know this you make a good point so i think there's There's certainly you know. There's kind of these two outcomes that we could have. We could either have An outcome where we resolve the differences. And we continue on the path that we'd planned Perhaps you're missing piece of information i provided or i'm missing a piece of information you provided and then we resolve somehow and nothing changes other than our mindsets or something else changes. We decide to review our options again. We say oh you're you're right. This framework does have shortcoming or. Perhaps we don't know everything we need to make this decision Thoroughly but sometimes in this is perhaps unique to engineers sometimes engineers want to have this discussion Almost as a point of philosophical debate rather than action and. I'm curious if you've ever seen this in other parts of of your business or With a team that you're working with if there's kind of a bike shedding the happens right where you're where you're kind of going over the subject over and over and trying to get everything right or trying to get your point made but really there's no action particularly that anybody is is Trying to shoot for in the in the discussion. I totally hear you are being on both sides of that you know In terms of being part of You know discussions where it was happening with. No clear consensus and the whole thing like just festival sorta while the project doesn't go anywhere and also being on the other side where in being managed. Well i think it all came down to gladdy around the process of decision-making right. I think basically in any situation. There's going to be a big change coming up If that isn't cloudy on who gets to own at Who is responsible for bad transition for change for that new project to be delivered on time on the quality if it's not clear who is owning dot and then they get to make those decisions and it makes you make it very clear. Other people can contribute and add you know. Be part of the discussion but the final decision comes to the keep driving. Not and then dot is clear. Then i think things move forward on all these discussions at the end of the day makes hopefully informs the key decision maker better decision. And you know you even if you disagree you disagree income at the end and die do as a company at your best job in in giving it a shot so that we have you know not a self fulfilling prophecy or anything like that but actually have a valid the positive or negative. The places where i've seen a fail are the person introducing a very complex change but he complex kind of like re architecture type of stuff yes they are the ones driving but he has of amazonification way beyond the what they're immediately control. It changes the way how operation steam man do on call changes the way the how in a product teams just product management like it it has ramifications way beyond their immediate circle of responsibility and they really want to push through the project and they very quickly get to a point where you say look under go to a It's your job to convince me not to write like dots man. I feel like the whole. Collaboration breaks down And i think those are the kinds of situations which are much much cookie in a in a larger organization to deal with than your project has unintended negative consequences to a whole bunch of teams. That do that. You're not fully weighing In in your decision making process but in most places it's wide by just making it clear On whose responsible for making the decision and making sure that deposition only affects dot portion of the thing that they're responsible for a been dot is not clear at that cannot be achieved. Is where i think. A lot of these You know the stereotypical shitting in our discussions happened because You know one organization wants to make a change that has dire and a negative impact on a whole bunch of other teams.
Marketing Trends
Being Customer Driven With Data-Driven Marketing
"Welcome to marketing trends I mean phase on host of marketing trends, and today we are joined by special guests Marty. How are you? I'm good I. Doing it is great to have you. I'm really excited to talk to you today. Obviously, we love salesforce and and you're the amazing sponsor the show. But beyond that you've been doing some amazing work. You're writing a book that's going to be out soon, called customer driven, and we're GONNA talk a lot about data, which is at the at the top of mind for every marketer. Before we get into all that, how did you get started marketing? That's a good question. I've had a very strange career in I have a hard time explaining it to my mother. But when I look back realized started wanting to be a journalist New York and ninety s writing for magazines back when there were magazines and it seemed like a viable career and I ended up at MTV networks on a show called video. And wrote the little bubbles blurbs, which is the the peak of my journalists experience, and then after that I went into to business school, I wanted to management consultant probably the only person at the time we want to be one and I thought it would be glamorous and sexy to be a media consultant and then the dot com bomb happened two thousand and one, and so I ended up over. Counter the healthcare over over the counter healthcare consulting, which is just what it sounds like and then I ended up at an AD agency doing direct marketing and measurement, and that was kind of the beginning of my marketing advertising career and it was through consulting. It was sort of it was strategic engagements and the career was actually called measurement. I pick all these glamorous wants the measurement was basically impact. of Ad campaigns and it was dumb you know digital campaigns how did they do look at search and display and so on and I was in that field for about ten years and then I, went to garner as an industry analyst covering advertising technology and marketing technology and measurements. Still now, it will be called data science. By the way, I would get a retroactive promotion and then I joined salesforce. About two years ago. So it's always been on the MARCECA and an analytic side in interestingly enough in the beginning that was not the sexy part of marketing and now it is, of course, if you're the the data scientists on the campaign, you're the coolest person there but it was the exact opposite twenty years ago. So I've I've written the wave up. Yeah. The closest closest person to to proof. Of, being ends up being the most valuable person room I do I'm Gonna I'm GonNa follow up on the pop up video stuff because I'm endlessly fascinated in that but flash forward to today. What does it mean to Espn Strategy for Marketing Cloud salesforce? It's. It's an interesting job at spans product management product marketing, and with the flavor of thought leadership I think when I was hired, which was two years ago it was around a specific problem it was and it was into the product organization. Software companies are structured with pretty defined role. So you're in either in product management, which is sort of halfway between engineering and marketing or your product marketing, which is what it sounds like you're in sales or you're an engineer so there for basic rules and this is close. To, product management and the question was around the customer data platform category CD, which was the hottest and is probably still the hottest category and March tack that's come along in a long time since two thousand and sixteen. It's just been hyped out of out of control kind of like insider hype. If you're in the business, you know what I'm talking about. If you're outside, you'd be like what? What's a CD, but it's it's a big deal and the question at salesforce was do we have one? Should we acquire? It was billed by require that kind of thing, and they needed someone from the outside who wasn't sort of inside the the salesforce system having come as a as an analyst industry analyst who knew the industry and a new kind of outsider perspective to say it what is what I need to Dan I knew coming in that we needed to build queries harder than it looks to build something, and that's what we've done. In fact we're launching that in next month version wants it's a tremendously major effort on. As, part to pivot engineers and to develop this net new product customer three sixty audiences, which is a CPA and in fact, the topic of our book customer driven I, wrote it with my colleague Chris O'hara to give him full credit, the multi-talented era he and I wrote this book about Customer Data Platforms it's not about salesforce, but it is about this category, which is fascinating. Yeah I mean. Will we've seen you name it start-up getting snatched up data startups getting snatched up right and left being acquired. Just recently had some massive. IPO's around data companies. I mean, clearly, data is where it's not the new oil and it's not the new oil because that phrase literally never made sense but. But it is the lifeline of every marketer, and if you don't have an extremely strong philosophy and data, you're probably going to be left really far behind, which is pretty counter to the days of marketers creating you know add copying doing some of the things you were doing earlier in your career specifically around ad agencies and things like that I. mean you know going from that agency or from agency to to analyst to here on curious like what is that evolution been like for you? It's I mean, it's it's Bi modal. It's by modal is even to saying that kind of makes me a nerd, but it's a left brain right brain and and it's definitely I do this presentation sometimes say. How has marketing changed over the past twenty years as as a discipline and I remember when I was in business school as I said is right before the DOT com Bob's of two, thousand, two, thousand and one in Colombia and you could tell the people are interested in marketing back. Then just by looking at them, they were like slightly better looking. You know they dress better and they were you know I wouldn't say the social skills were definitely better. They were less interested in making money march sin hanging around with celebrities and I. I mean I'm being reductive in a way. I was one of them. So I can say this, but it was definitely a kind of a branch of show business. And today it really isn't. I mean that part hasn't gone away obviously of influencers, the celebrities if fonts and all that stuff but it's a lot less around the big campaigns and what we might call the softer side of marketing, and it's a lot more about the the foundational data layer and you have to be able to talk today to scientists give them credible instructions and you have to be able to understand things like statistical significance that marketers didn't have to worry about in the past. So I think it's it's a profession that has really Shifted, but it hasn't really shed what it was the past. So it's it's that it makes it interesting, but it also makes it very difficult to succeed in as a CMO. You see a CMO tenures being very short and it's because they have to be a statistician and an artist, and there aren't that many people could do both. So you know it's the long way round for. Saying that my background is is strangely appropriate because I was like in TV and then I was in business school, and so if you have those two elements I, think you can negotiate this strange new world It's moving more towards the data side than the graveside I would say, but we might we might see swing