39 Burst results for "Pinterest"

Fresh update on "pinterest" discussed on Success Unscrambled | Blog Traffic Tips | Business Success Stories

Success Unscrambled | Blog Traffic Tips | Business Success Stories

01:53 min | 13 hrs ago

Fresh update on "pinterest" discussed on Success Unscrambled | Blog Traffic Tips | Business Success Stories

"Product email sequence educate them on how they can use this ticket the most fighting for the business on link to the email. Link in back to a page where the actual fitted productivity before. The reason why you have a link instead of a link in the email sequence rather than comfort cosmetic who different page to So wait up the fleet over as because some of its providers actually do it allow you to direct link directly toughen IT products sentences. So, what is really what is really good about this is that you can use this funnel plus other funds in your business to create multiple streams of Internet income. So I think that what is from actually looks like so again, we have one, two, three, four, five, six. elements seventy minutes in this particular funnel. Visitors your pin head over with the show's success unscrambled dot com forward slash types of sales funnels, and that's types dash of dash sales dash funnels. Seize your pin pinterest or maybe link. Some Way in Sinjin. Their head over their blog posts the read whatever it is, you have often globalist was by adding value. And you predict presented for the Freebie they signed on a Freebie Freebie on the auto auto responder not you have signed fee but in the they presented offer tonky page. Would maybe a video talking about this amazing affiliate product that would help them get things done faster quicker cheaper. And the then. They can decide to love it right then or if not, then they put through in a five to seven email sequence that delivers trips and tricks, how to use his fit product to get to get them even more valley business and in that of a sequence of five seven email sequence that even League Bhakta landing page where they can actually took her but. To buy or purchase that particularly approx. So you can see discern funnel has a few additional immense when compared to the first one to can funnel. Feed free to book sometime in my calendar if someone to help you. To set up this kind of the Sixty foot the China challenge sales funnel. A second last says Fano. which it can be pretty simple to setup depending on your challenge. The poop was of this phenomenon took full is a way to generate piping hot leads from on the other issue generate revenue. Unlike all your funnels, this additional type is live on it does involve setting up a temporary facebook group to run the channels the challenge. So he has of items that you need the landing page, sign up a facebook group to run a challenge challenge across material for five to seven days an email to respond to she be for those who sign up inform Crisis Avia pilots plan school was a challenge to find out more from the. So if they would like to take part in challenging have maybe seven to ten questions that need to answer. The transformation face potus. So why why should he signed for this five challenge or seventy challenge? What is the transmission that he can expect? A, knowledgeable hall to promote the Channel Challenge. Interested in setting up this from sales funnel than here's a diagram couple, todd, you can get it done yourself. So at the very least, this particular one has again six different elements. Not visit challenge advertise on Pinterest or you can do a facebook ad. They arrive at a landing pages sign up. Is a sign up form Not, only do we enter the US anymore sorry to email address and password the actually have to complete a survey. Than the Given a lead magnet. Delivered to by respond that so. One of the ways to get him to sign for the Challenges Etiquette Freebie for signing up. Then you've got a facebook group to host the challenge emails responder to remind them to join a challenge each day and what homework need to complete the transformation. The most because part of getting the this is to work for you is that you need to give people a reason to join the detach challenge. I'd number seven. We've got the discovery called funnel the final funnel for this episode unlike most of the almost all of their funds, this one requires. only a very few few lead. So Rana Challenge, for example, depending on the price of the product you're going to be promoting at the end you would need an. Around three hundred participants to get a conversion read that you need. Whereas discovery funnel, you can probably need. hygienist five to ten people and you can close them close. At Lisa close once you have obviously very qualified. Leads you get close proposal. From that neck one in ten chance or even a one in five of them closing because it's very very. leach. As he probably guests a discovery call sales split for service providers and coaches. Out of all of sales funnels, this one doesn't need doesn't even need a website or even online presence he just needed landing page. So, here's what he needs to get started learning page on online scheduling system with an intake form. A, video conferencing access like zoom. Soifer to create proposals and contracts and invoicing. Of course, depending on the service your for you also need a platform to deliver video training if it is you're doing coaching or. Something like that. So. In this diagram, you'll see what is your vision look like in headed with the success unscrambled dot com slash. Types of So..

Facebook Sinjin United States Pinterest China Crisis Avia Todd Fano. Lisa
Ryan Reynolds and Blake Lively feel 'shame' over 2012 plantation wedding. Now, the venue is responding

Steve and Ted

00:39 sec | 3 d ago

Ryan Reynolds and Blake Lively feel 'shame' over 2012 plantation wedding. Now, the venue is responding

"Wedding venue responds to a Hollywood couple apologizing for getting married there. Ryan Reynolds and Blake lively, recently expressing regret for getting married in 2012 at Boone Hall, Plantation and Gardens in Charleston County, Reynolds telling fast company they are deeply sorry, explaining what we saw at the time was a wedding venue on Pinterest, where we saw after was a place built upon devastating tragedy rips for the venue, which features an exhibit of original slave cabins, responding, saying They respond honestly to couples to address any concerns they may have, adding, We will always work to be part of the solution for our couples, not part of the problem.

Ryan Reynolds Boone Hall Blake Lively Charleston County Hollywood Pinterest
Fresh update on "pinterest" discussed on Success Unscrambled | Blog Traffic Tips | Business Success Stories

Success Unscrambled | Blog Traffic Tips | Business Success Stories

01:22 min | 13 hrs ago

Fresh update on "pinterest" discussed on Success Unscrambled | Blog Traffic Tips | Business Success Stories

"Okay without in mind, let's take a look at seven types of failed funnels. You will be able to see which which what each funnel type looks like will feel like I have switch of these initials on what you need to do to into of next steps to set up, it set up a funnel for your very old. So in case, he want to get a visual of these types had success on scrambled that come from slash types of faith funneled. Okay number one is lead general donation funnel. One of the most basic types of saints announce that exists is called a lead generation funnel. As the name suggests the soap lupus of this funnel type is generate leads through business. It will be with free traffic from pinterest, Google search engines. Yet is what you need to set up one of these funds. A blog post lead capture form will pop up. On a municipal lead magnet auto responder to deliver the lead magnet. Of how to promote, you'll lead mallet using pinterest or SEO. So, in the guy grabs, you'll see how to set up a simple lead. Again, you can of the success unscrambled that come forward slash. Types of sales funnels and that's types. Dash of Dash Sales Dash Reynolds. ELEC spin the guy grandview. Ended that grandma got four limits and you the first one is visible seize your pinterest your pin on Pinterest next ahead of what your blog post. The next step is a sign up for the Freebie using an optimum form and day You have an auto autoresponder that delivers the lead marked to them and that conceits degeneration fund funnel. As you can appreciate it is not as complicated as it's songs, but if you still find this complicated. You can evita my services to help you stop particular funnel type have left Lincoln shots. You can book in some time in my calendar so we can discuss it even Florida and number two. We've got the lead generation process funnel. So that's employees generation. Funnel that is Kasich is. Can Be transformed into income generation. Funnel for your business by adding an email sequence with sales..

Pinterest Kasich Mallet Google Lincoln Florida
Reynolds and Lively apologize for plantation wedding

Eddie and Rocky

00:31 sec | 4 d ago

Reynolds and Lively apologize for plantation wedding

"And a Hollywood A list couple is apologizing for holding their nuptials at a former plantation. Ryan Reynolds and Blake lively, still feel sorry for their 2012 wedding at Boone Hall. Ah, former plantation in South Carolina. Something Reynolds says will always be deeply and unreservedly. Sorry for The dead pool star was asked about it. In a recent interview with fast company Reynolds said they initially planted because they saw the spot on Pinterest fun afterwards saw it was a place built upon devastating

Ryan Reynolds Reynolds Blake Lively Boone Hall South Carolina Hollywood Pinterest
Fresh update on "pinterest" discussed on Blackout Podcast

Blackout Podcast

02:23 min | 13 hrs ago

Fresh update on "pinterest" discussed on Blackout Podcast

"Real, realize more realistic person. Those. Just draw squares, rectangles, and Nazi. bye-bye. Is. Not. Kasan teather square some teeth around some teeth. Complicated. Don't smile. Okay I was thinking because I think my one get one done for me. Do Work for you so. How do you find instagram full fees for? It's like, how how how do you find? The reception on facebook. INSTAGRAM. How perceive it? Yeah I've found. I have. been creating a lot of following lately There's been these follow loops going around for people who are artist and crofters. Called like makers follow Lube or Canadian handmade follow lubes. So what it is These people have designed a Lou. That you say you have to like this photo you have to use these Specified cash tags you have to tag to win three of your friends to follow. Then you have to go in and follow all of those people who are following you. And everybody down likes that post wants do the loop has to follow. Every day all have to follow everybody. So it's fair like I'm liking somebody may be in Florida, who crochet as or somebody in. I don't know Antero or BC that might paint or draw or take photos, and it's just creates kind of more volume or you've got different Like. I give you five likes if you give me five lakes and then you can post about that and. It it generates of the Algorithms of Instagram in helps get it seem more, and that's the thing I guess dealing with. Arts wing creative where it's like something. Visual. You and then instagram doesn't let you flew was. Kind of. Like putting all this time and then the people that are. Even. Anyway facebook. Facebook atoll. Unusually what I do is instagram has citing work and shared directly onto your business page. So usually take the location like if I were to say post this painting here. I would tag my location that I was on Peggy's cove and then. Market as, PUBLIC ON FACE FOR DJ and share dot way on my facebook. So. Then that way it gets seen by people who may not have instagram. But I did research on Instagram Kinda crash test courses on like pinterest and Youtube, and they say. To US thirty hashtags to kind of. Relate to the painting. So I tag ones about being an artist location, what type of medium I use I all kinds of different different things to. Different people to see And then do you find do do you ever? Colbert were on artists and? Doing work. I. Have Before and what would you make them So. I had a good friend ban. His last name is by no We collaborated a painting together of an underwater world. So he painted one half and I painted the other. So we had like an entrepreneur in the middle that Kinda like it was. Docked was face but I drew my interpretation of his face and he did it from the other half. Maybe had like a crab and a mermaid online and he had some fish over on his in his style by it all joined together When was this done? This was done last winter. Oh, hope was the painting was twenty four by thirty six. It was big but it was a lot of fun to. Seek. We must've worked at it for probably five hours five hours on my side five hours on his side. And then of course. Ceiling it afterwards and. it was quite quite some time spent on. It does how did idea? Coma Bull. I've thought about collaborating before and one night. It was a snowstorm a friend nearly hey, let's do our collaboration. and. Like a time or howdy our. Yeah we we saw it in his room had the tunes going in and he drew drew on one side while I was drawing on the other. SMOLTINE ASLI happening. Like, did he is about worry that the wounds Gel each side? Drew. Drew a line right down the middle. So he stuck to his side and I stuck to my side and if he was working over this way, I maybe would work on things over. On the other sides to that we didn't. Bump, each other. and. So ways up. So that was sold on the idea recent auction. For the wildfires in Australia? I felt really awful for the situation that happened there and. Also, at the same time, wondering how I could clear some space to do some new projects. And so I put it a bunch of my paintings for an auction to help by. With a fundraiser there. So one of the ladies type betted on that painting she won, and she just lives up the street from where I live so. Well as we went to a good cause. Will. Water, some of the things that are currently working on now. So I have to commissions that I have to do for May some re Recreation previous paintings that I've done for an AIRBNB in Shelburne. I have another one. I have to do for my friends office. He wants one of. Bridgewater seen with a UFO coming down on. Some aliens walking around. Very specific. I have another one that I have to do for a friend in Ontario he wants a Chris Cornell painting the. Somehow, collaborating with the. The soundgarden symbol off of one of the album's. So that's GonNa be quite difficult. Interesting yeah but. So, there's a few pieces. I have to work on. Do you ever make things for yourself? Not Capable sometimes I do. I. I guess things like those sugar skulls and Aliens. Hang up in my own spot by. Now, I want something different always switching every few months. Okay. For something else. So so I'M GONNA, end it with this though during all you do and. Especially with the passion you're bringing into. I guess you'll on choosing your painting bull. For so long and then for people and when you find time to do for yourself and collaborating, how would you do to keep passionate ongoing? I'm always looking for inspiration Going drives.

Instagram Facebook LOU BC Colbert Florida Airbnb Chris Cornell Pinterest Youtube Shelburne Australia Ontario
Ryan Reynolds says he and Blake Lively are "deeply and unreservedly sorry" for plantation wedding

The Breakfast Club

01:39 min | 5 d ago

Ryan Reynolds says he and Blake Lively are "deeply and unreservedly sorry" for plantation wedding

"Ryan Reynolds has apologized for marrying his wife Blake lively on a slave plantation. He said it's something that will always be deeply an unreservedly. Sorry Four. He said that they had no idea. The venue was a slave plantation before the wedding he said it's impossible to reconcile what we saw at the time was a wedding venue on pinterest. What we saw after was a place built upon devastating tragedy years ago we got married again at home but shame works in weird ways he said giant mistake like that can either cause you to. Shut down or it can reframe things and move you into action. It doesn't mean you won't f. up again but re patterning in challenging lifelong social conditioning is a job that doesn't end. Yeah. You know sometimes you know people apologized to just to apologize he didn't know what it was. He just seen a place in rented it out how many times do we always that you know you see a whole venue and you're into doubt. Then when you find out later on like damn I, didn't know like I I don't I don't look at him anyway that. But I am sorry looked at the website before the wedding and on the website it says there's nine historic slave cabins on the property where people can learn how black Americans who worked and lived as well as the struggles that we're faced. So I'm sorry I. That's foul but if he nonni honestly JJ L. A. Place, then that's something different. But if he knew in read all of that instilled it yeah for him. But you know back in May, they announced they donated two hundred thousand dollars to the ACP. Legal Defense Fund and. They talk about systemic racism. It's a time to reflect on decisions. You make an on yourself and I don't know about the backlash that he got from that because sometimes people do things because they get backlash but maybe if you. Truly understand, it is just a lot going on absolutely.

Blake Ryan Reynolds Pinterest Legal Defense Fund ACP Jj L.
Fresh update on "pinterest" discussed on Virtually Amazing

Virtually Amazing

01:18 min | 18 hrs ago

Fresh update on "pinterest" discussed on Virtually Amazing

"Not feel that you have to have one that adjusts all platforms because the your business for your target market for your talk at. You may only need to be a one or two platforms, I. You may need a tool that just shows to instagram or just to link in just to twitter. And there so many of them out of the offer a different have yet options now. There's new ones coming out with time. In fact, I've been approached viral connection. To look at something I, think it's called Sir she'll boo. And it's a subscription product, but it does I can not more than just sharing it also a lot of analytics and lots of listening in to what people are saying about you. So I'm looking forward to investigating that and hopefully may be running a joint webinars with them I'm so that we can see it in action, but that's that's really at the starting stages now but that's how I mean. Yeah I think I think what you just said that Joe is really crucial in that you need to focus on way you'll clients. So, if you're a VA supporting a particular segments off type of business, then you need to listen out on watch the different channels and find out where they hang out, and that's why you need to focus your your interest. So I'm an IT trainer and my current target market, all virtual assistance, person assistance executive assistance, and they hang out will the place which is why I am also all over the place. They're only natural facebook serum twists there on. INSTAGRAM on Pinterest that they're everywhere. So I also am everywhere, but it does sometimes become overwhelming. To think content because you want to have different content in different places as well. So ever saw when I sit down I, think we'll which one should I? Leave side and then I end up saying I caught ready neither of But. But that's that's that's something for another day. But that's just being a fascinating episode today with carrying. That you have taken away some insights about pr on how to get your cells some positive pr because they all is very important. Hand in hand with mark saying it it's a different kind of mock things. It's a softer approach and and I think it's an impulsive want good pr is excellent to to get hold up and carries an expert. That's actually I know some of our clients we've had amazing results from efforts of getting them seen. So I hope you've all taken something away from that. So just as you can get in touch with us in the usual way, I'm Elliot Tomorrow's VA DOT COM Joe is Joe at GOP support, solutions DOT CO DOT UK. You've got the web page the facebook page at the the amazing can contact both of us via around websites and do take a look at my corpse directory to see what kinds of course is there to support you with different things. From a social media point of view I've Cup of powerpoint who says that will help you create a social media posts back. There's no obligation feel free to ignore my advice and do exactly what you were doing before. So until next time, see you soon. You've been listening to virtually amazing the podcasts virtual assistant with Shani, facial and Jim Anti we look forward to seeing you more hearing you. Oh, you hearing us in the next episode which coming very soon..

Twitter JOE Facebook Instagram Virtual Assistant DOT GOP Executive Mark UK Shani Jim Anti Pinterest
Stephanie Fleming on organization, life hacks, and how she built 'The Happy Planner' and 'Me & My Big Ideas'

The Here for Her Podcast

51:55 min | Last week

Stephanie Fleming on organization, life hacks, and how she built 'The Happy Planner' and 'Me & My Big Ideas'

"Are so excited to. To introduce incredible Stephanie Fleming. She is a creative entrepreneurs speaker of and wellness seeker. Most notably, she is the CO founder of me and my big ideas creator of the happy planner, and what began twenty years ago as a tiny garage business is now an industry leading lifestyle brand and offers a wide variety of products that inspire customers to live creatively and plan a happy life. Please welcome Stephanie to the show. Okay, we'll Stephanie. We are so excited to have you on the here for her podcast. Thank you so much for joining us. And we are so curious about everything that you've created and your and so I think. Our audience is going to be very very interested in the business aspect of. Everything that we're about to talk about some super excited cool. I'm so excited to be talking to you. Guys for those who don't know. Tell us a little bit about your health. I'm Stephanie. Fleming and I'm a creative entrepreneur. I actually call myself like an accidental entrepreneur. I started my business me and my big ideas with my mom twenty actually over twenty years ago started in my garage with an idea of just one idea for making stickers for the scrapbooking industry at that time and. And really just kind of wanted to do it too. I needed a creative outlet. Yes, but I needed to pay the bills like I. was you know a young mom and struggling to make ends meet, and just really wanting to like. Go out there and I would do anything because I you know I wanted a better life for myself, and for my kids and and so I was definitely you're. You're? The definition of a hustler like I was like I have no money, but I will put in the sweat equity so. We been hustling with me and my big ideas for. Over twenty years now, and we've created everything from paper stickers and now planner, so planners is our latest the happy planners, our latest product line and It's just been such a a wonderful thing for us to get into because we get to share a love for creativity for positively, and that's been kind of where I have fallen in the last probably five or six years which. Not only being an entrepreneur in a business person, but also being able to be the spokesperson for our product and our brand, and that's something that I've been totally passionate about. It's amazing. I'm curious. So, what did you do before you started your business? Were you a stay at home? Mom? Did you have have a job, so I was? I was pregnant when I was eighteen. Not Married had had a baby, and when immediately from high school to I need to find some way to take care of my son and I did in home daycare for eight years, and was daycare provider for six kids usually at one time and it was you know it's honest work? It's hard work. It's eleven hour days for you know for eight years and you know all I to do is be a good mom, and and so I didn't have a college education. I grew up in the craft industry though my. My parents had a manufacturing and distributing business so I grew up from picking orders in the warehouse. To you know watching my parents who are entrepreneurs basically navigate the craft industry and come along with them to trade shows and things like that so I always had that creative bug, and and even as an entrepreneur as a kid I was making little catalog, so you can buy these cards here, my designs and so, but then life hits, and then you have to go out, and you know and do the best you can and and so at the time. In one, thousand, nine, hundred eight. My mom and my mom had sold that business, she and my stepdad divorced and they sold their business, and so she was kind of at this place in her life where she was like okay. I'm ready to start over, I need. She was probably my age now, and it was like thinking I need to start over and figure out what life looks like for me. Now and I was saying I just I want to start something something I want to do anything and so my mom had some seed money and. Like I said I would do. You know so. I stayed up all night trying to find just hustling to find hair. Competitors are advertising in this trade magazine. So that's a potential a mailing list for so anything possible. I was willing to do so. Yeah so it was not like I had this pedigree of an MBA, and I'm going. Go start a business, and that's why I say I'm definitely. An accidental entrepreneur, but I've I've loved it. We'll story. It is very very cool. It seems like you had it in your blood like raped in the beginning. Though like it was something that you're meant to do. I, think so. I think without knowing that that's what it was like. I was just cleaning out. One of the things we've done in quarantine is cleaning out our garage and so all my memorabilia. That's where I found my card. Catalogue of here are the things you combine I'm like I always was. Experiencing entrepreneurship right in front of my is growing up but I never really knew it. In fact, my mom was in charge of all of the creative side of the business, and was the one in charge of new products, and out there trying to find out what creative women were doing next, and so when my mom would go on an rnd shopping trip and take all of us with her. We didn't realize what we were doing was watching her shopping trends and seeing what was out in fashion, and how we can bring that into the craft and creative industries, so when it just seemed like something natural, and now I'm trying to identify people go. Where do you find your trend Mic-? Just Watch I. Just look and so yeah. We were Kinda groomed without knowing that that's what was happening. So cool and so. You had your first business you? You began doing that twenty years ago. And then you landed to the happy planner, which has been a huge success and It's a it's a beautiful book. It's something that you want to. Hold in your hand, and just like carry with you all the time. It's so cute and fashionable. Where did that idea come from? And how? How did you of get to that point? Where like I want to be in this market of making planners? Happy like honestly we've had a lot of great products that of sold weller mckellen's pretty cool, but the happy planner is like it's so me. It's totally me so the the way we came up with. It was pretty much the same process that we did it with anything. As we and my sister is heavily involved in product about men in our company as well, but we watch in decide okay. scrapbooking was huge for a while, and so we were able to kind of ride that. That wave and we've kept coming out with products and line extensions and and then you kind of see that it was kind of starting to taper off. It was not as popular and the products weren't as weren't selling and going doing the having the sell through that they did before, so we're like okay. We need to know what creative women are doing next. which is what my mom did, so we would always be looking for what. What what do i WanNa do what is something that's interesting for me. and and then also kind of searching pinterest looking around water, creative women doing so for some reason on pinterest people were taking just regular planners from staples, or whatever and they were putting our scrapbooking products, stickers and things and making them cute but the scrapbooking don't really fit like they don't fit size-wise. They didn't fit if you're you know the stickers we were. Were to commemorate memories and things, and that's not necessarily the things that you need for planning so I kind of just you know, and they were boring to staples like office supply things. They have black brown different color bays. You know really great. You know what I think. Someone would would think the businessmen would like. And then there was like three designs that were like purple. Paisley or some ugly grandma color. You know I'm a woman, I. I don't want that, so we thought definitely we could do better in design. We could get them more affordable. We could create accessories that would go specifically for them, and then you could put in those accessories like things that are positive so that every single day when you're planning when you're having fun putting stickers out ever, there's this creative positive message that makes you happy that keeps you going, and so it was just a kind of another. Offshoot into what we normally do. What are creative women doing? And at this point? It was like people are busy, and they want to be creative, but they need that little bit of licensed to say it's okay when you're planning your schedule. You can kind of put a sticker downer. Says you can do it or just. Those little positive affirmations make a make a big difference. I love that so much were all about positive affirmations and There's something that I still love about having a planner in front of me like an organizational planner. Where where I. Can you know touch the pages and I can mark things off. It's so different than a calendar on Google you know and I've always I've i. still have a planner, so I love that, but I'm curious because you have built such a successful brand and obviously. You've separated yourself in so many ways by having something very unique You offer as something that's very I would say year to the millennial woman. But how how have you separated yourself with your branding? I'm just so curious about like where your sales come from utilizing social media, you have a huge social media following. So, how what kind of what was your? What was the method to your madness at that point when you started thinking ahead? Yeah, so at that point. We had we had a very successful company in the craft industry and up? Until that point, we had what I figured successful products. We didn't really have necessarily like brand. Following social media was just coming up, but you know there was something about the happy, and I think my own personal passion for the product helped in planning it. No Pun intended. because. I feel like we got to this place or like this product line. I just feel like we need to be able to have a brand. There's gotta be a message behind because the message of the product is so powerful and so really. What happened I mean there wasn't? A Master Plan I love this product so much. That I just started talking about it and sharing on social media back in the periscope days. You remember, periscope yeah. Remember. About it and I just said you know what I would anytime we would come up with something, or we had something new exciting happening in office. I'd like I'm just GONNA share. It's just going to be I wanted to our product and the brand to feel like like we were just friends sharing like. If I was you know to call you up and say Oh, my Gosh I'm so excited. We just got this prototype in, and here's what it looks like. Here's how I'm going to use it and every. Every new products came in. We previewed it on periscope did live Q. and A. is, and and that's before people really doing that and we were sharing the process and the product, and sharing my excitement, geeking out over stickers and a paper planner you know, so. It became I thought there was really no plan other than to share authentically, and that was really before, but you know everything authenticity be authentic was just such a overused catchphrase, but that's what it was because I didn't actually want to be the spokesperson. For our company, and because it's such a team effort, and so I'm not. I'm not maybe maybe I wouldn't had the idea for. Let's let's look into to paper planners, but I didn't create designs, and I not the artist, and I'm not the one who source the product and sold it in such a team so but. In order I felt so passionately that. Don't have relationships with companies. They don't have relationships with products, but they have relationships with people and brands, and if I could be that conduit. To Give A. Personality to our land our company then. I'm like all right. I'm willing to do because I was the one before it was like no, I don't really want to know I'm just I'm fine to not do it, but when I was sharing something, I was so passionate about the following just came. We did not say hey. We want to get to I. Think we're over six hundred thousand on instagram. We didn't have a plan for that. I mean eventually to grow. It takes you get to a certain point. It's like okay now. You have to plan, but we grew our numbers very very organically, and by just engaging with them. You know true engagement and it's. It's not even just the number in the plan, but it's like. Are you engaged? Do you care about your followers? Do you care about your customers and deal you know? Are you engaging that way? Are you doing it for the rise near following? Are you doing it for the sale? Are you doing? Are you doing it because this? Just feel so right to you know. Yeah while you're on that topic, too. Because so cool that you grew organically because. I mean it's such an easily marketable product, but also like how how do you stand out amongst your competitors are? There's other planner companies out there. So what's your differentiating factor with your product? So at the beginning? We were the only ones pretty much doing what we did, so we stood out really quick, and it's almost like I. Always say like it was like. Like when I had my first when I said WHO's very well behaved typical. I am such a good mom. And then my daughter came a second, and she is like great, but she's you know totally like wild spirit and I'm like oh my gosh. I need to to work at this little more. So when we did when all of a sudden you're like It's growing and you're thinking. Oh, my gosh is great. People are just listening, and then all of a sudden when you're onto something, people and other brands and other companies go. They're onto something I. Think I'm going to try that, too. And then what you were doing so authentically is being duplicated right so. So what we have always done I think and even back in the scrapbooking and paper. Crafting days was just advice. My mom gave me is just really don't worry too much about what other people are doing. Find out what you uniquely do. What is it that your company or your brand do what do you? How do you stand out and for US There's a lot of people who have high end stationary and people. People that are saying a professional and I want it to look like this or I. Don't like this about your as well. This is who we are. We are colorful and fun and were affordable. We have a disc bound system where you can change things in and out, and those are some things honestly and with the brand that will turn people off when you really claim like who you are. Some people are going to say. Well, I. Don't know but I. don't like that well, but this is who we are when you can really find that those are the things that just kind of narrowed down, and you nail it down so much that these are the things that make us unique, and so for us. We embraced all of that. That is who we are fun and colorful, positive and an interchangeable, and all these things about the product and about our messaging. That's what we focused on, and I think even especially going forward when it becomes harder and you. Maybe at this point, we're going like you see a slowing in not just gaining followers as fast when you get up high. And there's more people in the space so for us it's how can we find? What, we, what is it that we offer? That's unique whether it's the message product. And, you kind of have those pillars of our being authentic. Is it something that's different or are we just white noise in the space? Should we be making a change? We be pivoting. Right now do. Is there something we need to be doing to be more aware of the surroundings of the economy of this of society so You're constantly looking for you have to just be aware. Of who you are where you're going and not being paying too much attention to. The competitors and the people aside. It's really hard though it's hard to do because you find yourself looking. They're doing so good over there. Maybe I should change and go that way so knowing who you are is a huge part of that success for us. And, I love how you really made an emphasis on. Being okay with not being a good fit for everyone, and you know we talk about this even on social media. How you know people always give us questions on. You know my Gosh I I lost if I don't post for three days. I'll lose one hundred followers well if those people want on, follow you because you haven't posted three days. They're not your people. Like they were never people anyway, so I love that you have you have a focus and you understand your branch so well. The you know who you're catering to, and also you mentioned pivoting when you need to because. You know I think that people get so focused on the end goal, and if it's not if it doesn't turn out exactly how they anticipated that it would be, they give up right, so I think that's I. Love that so much and it kind of brings me to my next question on. The hardships entrepreneurship because I think that when people look from the outside, they see this beautiful brand that you've built a successful mom who's who's doing it all, but it takes so much work and behind the scenes that the people don't see. Can you walk us through some of those hardships that you faced in how you've kind of gotten through them? Oh yeah and I think. I'm so glad you brought that up because you especially on social media, people will see their, so they'll say. Where were you because I'm pretty active on my own, and then also I with the happy planner, but it like where were you? We Miss John there. I'm like you guys like if I would have shown. What I was doing for the past seven days, it was get up in the morning. Go to work. Stay there till seven o'clock have like meetings altay come home barely figure how I'm going to get the door dash before I wanna fall asleep, and then you know over it over and over again and I'm like it's not glamorous. It's hard There's a lot that goes into it. You know and you have to love it if you are somebody who has your own business or your own brand? You have to love it because it is not I mean I would say. Ninety, eight percent of it's not glamorous, but it's rewarding. You know it's something that you love, but you're GONNA have failures. You can't be afraid to work hard and fail. Because, you're GONNA. Do both of those all the time? And you know and learning from your from your failures for me. It's like you know we've had products that the ones that you've mentioned like happy planner that quadrupled the size of our business in the matter of two years But in the in between, and we had already had like a pretty successful company, and we were like well, but what you don't see, are all of the things where you come out with the product and you're like that's a dog. You Know Kate next. What do we? Can we learn from that? You know that's what you can't. You can't shy away from it, but nobody wants to see that nobody, but those are the lessons. Are you know what you're seeing? When when you see the happy planner is our success of you know Gosh over twenty we did that. It was fifteen years. I think into the our business before we hit that like Grand Slam, we'd had several. You know that was. This product was a triple. This one was a strikeout. This one was a base hit. And then you know, we never know we not. Even we're not even. Promise that we were going to have that big of a success that we just kept going and every time we did we learned something like Oh we didn't do. The packaging wasn't right or you know. Maybe we rent to too early into that trend, or maybe we didn't research it enough or maybe we learned something every time but I mean we've had. We've had product failures. We've had really difficult times in the economy I've been around here through September eleventh through the two thousand eight crash where the business was doing great, and then all of a sudden we've had were having to like have layoffs and figure out how to make the hard decisions. To keep your business healthy and around and surviving, and that's really hard. I mean that's something that right now we're going through. You know we have. Luckily we've got a great basin. We've had a very successful business, but this is a gut punch, and for a healthy business like ours. This has been really difficult and I can only imagine if you're struggling before this, but you just have to figure out you. It's almost like a business as almost like being a parent. You've got to make those tough decisions. Decisions you know that not everyone's going to understand. That's going to be hard. It's going to keep you up at night. and those those you don't see those on social media. No one's sharing like we had to really hard today and or have been meetings all day, and if they are, they're showing you the picture of themselves looking really cute, and you know here I am with my thing and it's. It's just not always like that victims hardly ever like that, so I think it's sometimes i. I've shared lots more real version especially on my own personal social media on instagram. Especially because I, think we do a disservice to. Everybody but to women's in general specifically where it's like if you're trying to be an inspiration and trying to share with other women, this is what if I can, we can all be here for each other. You, know in business, and this is how we can succeed. We are doing a disservice if we are just showing what our lives really never looked like And how how then do those? How'd you push through? How do you push through at the worst times for people that are listening that are entrepreneurs have launched their business or not seeing success right away. Like what have you learned to cut has kept you going. I think i. mean this sounds like something that my husband would go. No, if you can't measure it, you can't manage it because he's. My husband was our CFO CEO and. But for me, I, it's so much into an instinct. And then pushed through because I believe in my instinct very strongly. There's a thing like I feel like you know for us. We were very fortunate that the business that we started stayed healthy, and was viable forever, however I. Kind of look at our product launches in our product releases and different product types almost like many businesses, because there comes a time when you know this isn't working, you know there comes a time when you're like. We just need to let this keep going. We need to work at market. We need and you just you kind of. If you're really being honest with yourself, you know when it's like am I pushing too hard for something. That's not really making. Any headway or do I just need to keep working harder and I feel like You know if we ask ourselves how we done everything. HAVE WE EXHAUSTED EVERY OPTION? That's what I think. We need to kind of listeners, though because I just feel like if you are sitting here like. With a struggling business, let's say whether it's from the economy or just like I'm just not going anywhere It's hard because some people will say just keep going. Just keep going all the time. I don't think you should do that all the time. Sometimes you want maybe need to move onto. Something different doesn't mean you're not going to be. In business or start your own company, or but maybe this, isn't it? Maybe it is? Maybe you're just sitting there going. You know what this is going to be tough times, but I believe in this business i. know we have and we're going to keep going, so you kind of have to listen to that. You know you're got to say. Where are you? Are you? You know? Do I need to keep pushing through this, or is there something else that I need to be? Doing are exploring. It's such a weird time to because with everything going on I. Mean People are obviously doing less news less really to plan but I think there's still an opportunity and it's great that the product isn't just a manner planning out your daily activities that can also be used for intentional set goal setting in just writing down thoughts that you have journaling so I love that it's it's I town that regard Have you guys thought of ways to during this tough time? Kind of still sell your product in different ways or maybe thinking about different product lunches. Were you know what kind of has been brewing in the last few weeks, so it's like a perfect example of. Of evolving and pivoting right so like. Yes, when you're when we're looking at people that are planning your days just filled. My days were just like I couldn't even have the whole damn thinking. How tiny can I right because there's so much going on, but you know one of the other things we have in our product, minus positively journaling and guided journals, and then when you you know for us, it would be so tone deaf to be talking. Talking about we know you're busy. Let's just talk about busy busy busy schedule Hustle. Let's go because this is not the time for that, so we had to look at. What do we have in? You know in our offering. And what do we have What do we think is important or is there something else we can offer so for us? you know slowing down journaling 'cause for me. It's all about putting the pen to paper. I Love I love my. Technology and I. On my computer as well, but there's something to me about writing stuff down whether it's my schedule and prioritizing key efficient or whether it's like you know just journaling what I'm grateful for writing that down I did a whole like wellness like year in two thousand eighteen, where every single day for the entire year I journal. Like what am I feeling I thought it was going to be like more. Of a fitness thinks I like. My cholesterol is high, and I needed to lose weight, and I was going to do all these things I'm going to travel the stuff and what it became was. Oh my gosh, I'm realizing that I'm tagging my emotions now like when I would write things down the journaling became the biggest part for me is what I was feeling like I was really I felt very marginalized that meeting today, and I came home, and I think like I was going into hibernation. You know and I was angry and I was, but I was identifying my feelings. Why was I instead of just going like writing down my food log? You know it's like it wasn't helpful for me. I. Know How to eat healthy. But to realize that when I feel angry, I don't know what to do with those feelings and to eat them you know, or and I'm like an eye stuff them and I. Try and do anything in Canton. and that was like a realization for me, so we're kind of leaning into that and saying hey, right now when you're stressed or you're afraid or whatever it is that you're going through. What can you lean into? And how can you get in touch with your feelings whether it's do journaling or if you really do maybe you're a mom who is trying to work fulltime at home and also. Also home school your kids to the distance learning the. Maybe you need to be really efficient, so you need to you know. What is it that you need and listening to that? Do you need to be productive? Do you need to be kind of moving a little more inward, and then just writing it down and really getting out of your head and onto paper, so you can help process it. Yeah I need to start journaling. That is something that. I know he's for the whole year. Did you notice that it had a huge impact on? It changed the way I thought it totally and I'm the same way because I'm like I'm so famous for starting a journal. And then it's really good for like a couple weeks, and then it's empty, and I keep it and all these like you know journals that have a little bit done in the beginning, and then like I wish I could combine them all. And are they now? It's like so I just said I have never made like a year long commitment to myself I. Will I mean I will do anything for my kids. My husband, my family, my, you know the team of me me and my big ideas, but for me. It'd be like I'm always the first one to get shoved off the list and so I, said I need I was stressed because just like what you were saying. Our business was. Wildly successful that year, and the year before that but I was so stressed out. Because when you quadruple the size of your company, and you're trying to do the same things that you did before scaling it and learning how to do that so quickly is really stressful for a for a creative person who likes to do things like. As I'm inspired. And so. So dealing with that was huge, so all of these things that I saw which were gaining weight having high cholesterol, not sleeping at night, having hiring Zaidi I was thinking, it was because I'm out of shape or this and I didn't really realize accepted the journaling. which that's not what I started to do. That it was more than just that and so this journaling process just gave me. Such clarity and insight into my own feelings that I had no idea and I don't think if I if I just tried to do that at the very beginning for just a little bit I, don't think I would have. Gotten as deep because like doing it every single year someday the destroy today sucked. He knows the worst day ever and I didn't know how to see it through, but then as I got used to journaling just as an exercise every day. I learned to go. You know to just kind of. I guess like look a little deeper. Really. Shed light on stuff that I had no idea I was looking for. I feel like now. I'M GONNA. Go buy one of your journals because I'm so inspired by that by just what you said and I think that I'm someone that just keeps everything in my head and I talked to myself all day every day just. All the things that have to do all the things that should you know that are behind me? That I should have done yesterday it's that's great. I love that with you. You know you don't realize that when you're not like kind of emptying out. It's like for me I was not able to. I was not able to like think of I was kind of creatively blocked, and then I was like even motion. Lee blocked and they just didn't realize because I'm the same. I am an over thinker. I like I process everything and I just I kinda hold onto it and I get very wrapped up in my own head, and so it was just almost like an emptying of it and helps me sleep. Helped me do all that stuff, so my guys. I think you'll love it. Okay. I'm sold. journaling. Borsch, now let's talk a little bit about living intentionally, which is very much related to what we're talking about now, bite. What does it mean for you to live intentionally? And how can people cultivate a more meaningful life? Because obviously you found your passion, you work really hard at you. Know keeping your mind rate, and it seems like you're a very self, reflective person, but how how have you gotten there? I think. I've always been somebody who really likes. Growing looking inside I ask a Lotta questions of myself and. Other people like I. Try and tell my husband like I'm not really trying to psychoanalyze you. Even I would love to just get into everybody's head, but I think that there's so much we can learn. And one of the things that I have learned just by trying to grow as a person and being teachable. Has Been You. Know there's nobody in the world that is going to take charge of my life, my happiness, the things that I want that me. Matt what happens around me it doesn't you know we can all we can all be complaining about what's happening in the world with your job with your relationship, but when it really comes down to it, you're the one that's responsible for what it is. You want in your life and how happy you are. And so for me, it started with number one. I needed to. Learn how to love myself because I didn't love and accept yourself believe you're worthy of all those things, and then once you believe that those things started kind of coming into my life and a realize it's like you know. That was something that I had to really focus on. I had to work on with myself I am. We're a project, so if you go out there, and you really want a job, or you really want to start a business, or you want a relationship. You have to almost I think. Go for the life that you want with that same passion and I mean for me. It's just been about really starting to identify. What is it that you want? What is it that makes you happy? And how do you need to get that? I think that's why I'm a planner at heart, because living intentionally as really planning, you're trying to like you have to identify something first and then figure out how you're going to get it right, so it's like for me. Identifying. What makes me happy? What the name of our podcast plan? Happy Life at the Tagline for our company. Or for the for the happy planner, because really feel like you know if if for me, I need to identify what it is, that makes me happy right, and so I'm not somebody who is an Adrenalin Junkie I'm not someone who needs a lot of activity in my life, I need I need serenity a need. Calm I need a place to be creative I want to go travel I want to be with my family so when I. Start to really identify Granular Li, like what it is, that makes me happy and what I want I can easily say you know okay well. Then I am intentionally going to make the choices that get me closer to those things that I want and. It's really a responsibility. You know it's really taking responsibility for For the actions that we take and you know and I think it's empowering I actually feel like instead of going like Oh. My Gosh I'm responsible for all of these things in my life and no one's going to do about me that makes me. I think it just gives it gives me the power back to say you know. Stuff can happen all around me. Crap can just be going on like everywhere and internally I can live intentionally with what makes me happy, which what? And I can be. Responsible for especially this stuff that's going on in my head. You know so setting intentions of you know whether it's daily whether it's setting an intention for a year or whenever you're feeling like you need a little more clarity into. What am I working for I think it's a really powerful thing to do and I know sometimes when things get more popularity. They gained that whole like people in Oh. Yeah, okay. Setting intentions are doing all this, and it sounds a little Wu, and all that and I'm like it, but it really really makes a difference in how we live our lives, and the decisions that we make yeah, and it's all it all goes back to taking accountability, right and totally nine I. always talk about this on the podcast where a lot of people struggle with that I. Think they kind of have this. Poor me, mentality or you know I could never accomplish that I'm not ex- enough. I'm not educated. Enough I'm not. You know fast enough smart enough pretty enough whatever it is, and I just do I. Hope that if pe- when people listen to this episode, they really if they take anything from it. I really hope that they listen to what you just said. Because it's so powerful, that's such a like. I can't I've had a lot of things. People will ask me like well. Of course, it's easy for you to be happy because where you are today, you know and I said, but but here's what you don't understand is that? The reason I'm happy is not because I have all the things that I have the reason I have all the things that I have is because a happy positive person who believes that I have. that. What happens in my life is a result of you know of the way that I go about it and what I believe I deserve and how and then I can have those things I'm happy. And I'm positive period. Doesn't necessarily. Happy happy I just mean like I'm going to be content and positive and optimistic in my life. No matter what is going on and I have lived through a lot of things I've had like I said I shared with you. Guys had some traumatic things in my childhood that have happened I was had a child eighteen I had a lot of money issues. I'm growing up. I was in an abusive relationship with physically and mentally, and there's a have been drug abuse them I mean lots of things that I've had to deal with and. I could very easily any of those instances been. Why did this happen to me? I could never start a business because I don't have a college education and they don't have any money, and they don't have this and you know. What will people think of me and you know a? Growing and believing that you can do something, no matter what like having that resilience and having that. Like I'm just going to figure it out like I said I. It pretty much anything now I'm probably going to be more of a of a jack-of-all-trades master of none but that's okay. That's who I am, and that's really has gotten me where I'm at, but yeah. I just I think if anything I totally agree with you. If I share anything, it would be that no matter what your circumstances are in life. I think optimism and. And believing that no matter what happens to you, you will get through this, and you make something of yourself, and you can get the things that you want in life If you know if you're working, you work hard. You have to be willing to work hard. You have to be teachable if to learn to be confident, but all those things are things you can control. And it doesn't really matter what your circumstances are. So that would be something I mean. Yes. I love the product. Yes, I love our brand. Yes, I love all these other things, but that's just something that I think everyone can take with them throughout their lives. Such great life advice, and it's so true I feel like there's been looking back and reflecting on my own experiences to and the hardships that you know everyone has different forms of adversity, but how you respond and react to that is I think all the difference and I think it was a murray furlough that said everything is figure out. That just. When you said that because it's true like if you have that drive and that hustle enough to do what it is that you WanNa, do you can figure that all out and I think Alex also reiterated several times. There's this concept of just start now. Figure everything else out along the way as you go. Otherwise, you're never gonNA start. You're never going to achieve those goals but in terms of goal, setting and just organizational tips. I mean I feel like the ideal buyer of the happy planner is a very organized individual, or maybe they're aspiring to be more organized. So what are some good organizational tips just in general that people can start practicing and then apply to the happy planner. And I am not a naturally organized person. At like what you see back there on this video that we're recording over is not what it normally looks like I'm a creative person so I'm very like. Just kind of scattered and I will follow an idea like if I have an idea, I'm like I'm down that rabbit hole and. There's a chaos and mastic usually follows so being organized and using happy planner and using organizational tools is actually been essential for me to be like a productive society member of society or running a business, so one of my favorite tools and I think we kind of alluded to this a little earlier was getting things out of your head in getting him down I use a master What I call him Master Action Item List, so it doesn't matter if like you are thinking of I've gotTa. GotTa do cupcakes the Kids School I've got empty. The dishwasher I have a huge project that I'm working on. That's do every little thing. Take space up in your head and It doesn't really you know you're not really. They all have the same weight, so you're thinking constantly of the Dishwasher, the cupcakes and all of these things and you don't have the space to really think about Give yourself like. Hey, now. I'm really focusing on the project because there's so much stuff spinning in your head. And, so I think David Allen I think is his name he said you're. You're headed for having ideas, not storing them so like for me. It's like Oh, my gosh, that is so perfect so I take and had this one massive list actually I have to, but it's ones home in one's work, but usually for most people one will do and. If everything that comes out of my head is something that I have to do if it's an action item. I put it on my list and then I work from that list. Would plan my weeks when I plan my days, so I look at Monday and I think okay. I've got five meetings not lot. Stuff's going to be coming off that to do list, but on Tuesday I have one meeting in the morning and I had the whole day that I. have so I'll go off of my master list and then start working from there. I'M NOT GONNA forget my tasks that way. It's not going to be like oh shoot cupcake sting it. You have your your things that have due dates and everything so when I'm working from it I don't have fifteen sticky notes everywhere and a piece of paper that I wrote over there. That I got lost cause. I left it in my car and you're constantly then figuring out. How do I remember where it was that thing so keeping everything kind of in one place has been a big tip for me. the second organizational tip that I use I plan every Sunday I plan my week out every Sunday so or whatever the day before the start of week.' In for me. Mondays the start, so I sit down I. Take a look at what are all of the to the must do's appointments. The the deadlines that have to happen that week and get all those things in there and I. I plan everything out from date night with my husband every week. we're putting that in their first wins the time that I need one of my GonNa. Go exercise. When am I going to those put in appointments, and then I start to fill in again with things from that master to do. If I don't do that, then you know, there's things that come up and they're just time. Thief's and they come in to take in all of a sudden. You look and you've spent. Monday and you're thinking I've done nothing you know. It could be a week and you're going like shoot. There's nothing off my list. conversely you can take a look at that, and if you've been really productive, there've been times. I had no idea I could get that much done. So those are two tips for me to stay on and just to contend me. Being organized means being productive, because if I'm not productive, my stuff's all over the place. I get very easily overwhelmed, and that is not a good place for me to be. I was GONNA ask as well with with your master. Master list you add everything from like emptying the dishwasher doing laundry like every task so usually I have like if those are ongoing I will have just started doing this, which helped a lot, but all I kind of assign like if something that occurs every week for me I have a list. That's basically recurring tasks, so if you're if it's a cleaning thing, it's like an you know you've got changes sheets. You know the bathrooms or whatever I've got empty Roomba. because. Just, all those little things that are like take the trash out. Those are of things that I put off to the side which are more recurring tasks. And then when I sit down. Unday, I think you know empty room by the today's the in the evenings and do my meal planning here and those things happen all the time. The the Master List for me is you know the things that are their projects or their like like for me for my work one. It's like every time like I need to talk to him about this Call up this person and make sure I return this thing and check out on. All of the let's marketing meetings scheduled out. Make sure to reach out and so then I can cross them off. On Cross them off. And then when they're done, they're done, and of course you know once it gets to about halfway marked off at create a new list because it's prettier. And I like doing that, but yeah, the reoccurred things I keep separately. Of It, so we're GONNA. Get this all in. Your home about really what you're saying is it comes down to time management skills right, and yes, you know like you said there are some days ago by and I'm like. How did I just spent two hours scrolling through instagram? Checking emails bearing bearing myself in emails that really don't I don't need to get back to these people right away and you self reflect and go like that I see I'm busy, but to hours of that time was wasted. Time management is huge, and that was another thing that I uncovered in my memorabilia box that said think I was in like fourth grade and the teacher says like Stephanie needs to learn time management. Because it is true, because I do the same thing and I feel like there's so many times when people say I just don't have enough time and I'm thinking i. just spent four hours binge-watching. Whatever I. We. Do have the time and that's okay. If you're going, you know what I'm going to. It's going to be a binge party like I am going to be watching and It's fine but I think we need to be aware like you don't WanNa miss out on the things that you either want to be doing our need to be doing because you're not managing your time well and like I said it's a constant struggle. This is going to be something that I'm GonNa be. Be doing for my whole life. Because you know because I'm just not naturally inclined to be that way even, but it's a habit you know, and it's easier for me now, but managing your time well and scheduling it out is is a habit that we form you know, and it's just like it just becomes easier and then yeah, you find him. There's nothing to me like when I look at a list I'm like. Oh, my gosh look! How productive I was this week! That is such a good feeling when you even when you finish the day, and you're like man I was on point today like I knocked this off the list and I. Did this and you just feel good? There's just this feeling it brings. There's something about they say like an actual like I don't know what gets release, dopamine, or whatever that when you cross things off your list. That, yes, go. It is what? What are some other resources that you? You've enjoyed yourself or that? You would recommend to listeners in terms of time, management or building, good habits, organizational tools and practices. I think that like to meet. Okay decluttering. Making sure that you like you don't have because again. The more clutter at the worst and I know they say you know a messy desk or whatever they say, but the MESSI dozen. Beans or whatever and it is, but it's probably one who's just driving themselves crazy 'cause they can't find anything so developing somewhat of. Of A protocol for how you're GONNA. Plan your weeks and then also. One of the things I don't know if it's not really a resource, but it's something that I learned that. I kind of tend to first thing in the morning. I want to like answer all like you're saying I. Want to answer all my emails, and then of course I go down. Somebody's asking you know unsubscribe to all these things now and then I started subscribing, and then I go down, and so somebody told me to block off your days and at the beginning. Do the most important thing for you that you need to. To get done in the morning or whenever it is that you work I work best in the morning and freshest van, and then about three o'clock, I'm looking for anything else. I'm looking for something to snack on or any distraction and it, but some people are not also if you're like going, this is when I do my best work. Then make sure you can identify those times because you're gonNA. Find that you have. You're going to get more done. You'RE GONNA feel more efficient more. More productive and I think that's going to help I. Definitely, figure think that if you can figure out how technology and productivity work for you. I am kind of a hybrid between outlook and all of the technology that we can't. We have that really does keep us I've got when I have meetings. All my stuff is stored. I, don't WanNa. Right down the zoom. Call Identification Number and the password, and all these things you know, that's all stored in my outlook and I have a really good relationship between paper planning and my tech, you know. And then but I have a process every time I have like a nice system. I think I think that works I've been I've used a lot of productivity tools into honest with you. Nothing's really kept me more productive than just keeping it simple and planning things out and getting stuff done I mean it. It starts off great, but then it's just something else for me to. Keep track of so having something just right in my face whether it's my outlook, calendar or or my paper planner I just like I, said I've tried I've tried them all I've tried. And I know they were really well for some people, but for me it's just all about keeping it really simple and just getting stuff done. Yeah, and you know what I love the realness because we get questions, sometimes of like. How do you have a business and you work fulltime in your mind like? How do you do all the things? And I always kind of self reflect in its and I always think you know. You make time for what's important to you. That's the bottom line. We all have twenty four hours a day. I think that that hustle mentality isn't always helpful and isn't always positive, but at the same time if you have something that you want to accomplish. You just have to do it. You have to figure it out and do it. That's the bottom line. So Yeah? I love what you said on that. You know what I'd like to ask you Stephanie. If there's some sort of book or podcast or resource that you'd recommend for our followers, I don't know if you have any in mind that something that is is really impacted you in some way. Yes, so two different two different things so a book that basically just changed my life completely were was the gifts of imperfection by Bernard Brown. And it was one of those things where I just realized I don't have to be perfect I'm worthy of just the way I am, and that just really kind of just her whole. I love her so much that book. When I started to believe those things about myself, things change. They think changed in my life. They changed in my business That's why I think that no matter what you're looking at doing that. Inner work is I. Don't don't try and like. Get the promotion or getting the relationship, because you think that's GonNa make you more successful or happier, or whatever, because if you're not okay with that first step I it's all going to be empty. You know you're going to get the promotion, but it's not gonNA. Feel as great as you thought it was. Because you're. There's there's that whole in there that you're trying to fill so. That personally was amazing for me and then I love how I built this by Cairo's and. The podcast and for business. That's something that I listened to and I just. If, you're ever wanting to start a business and you think well I don't fit the typical either entrepreneur or business owner, or whatever I don't fit that mold listen to those stories there from every walk of life and every kind of story. It's so empowering to listen to them, but it's also really interesting to see how some of those people dealt with you know the setbacks, and how they how they innovated, and how they funded their businesses, and it's really interesting, and so, and they've covered just about like every aspect of business so I love those, too. Such third-rate episode actually heard how I built. This I've never listened to it, but I've heard it is great good, so that'll be one that'll that'll be added to my podcast list. podcasts our life right now in quarantine. Basically do anything and just have headphones on and listen to podcasts. For sure so good. Well this has been great. We are so happy that we have had the chance to chat with you and an answer all of our questions. Where can people find you on on social media? And where can they purchase happy planner? So they can find a me personally and INSTAGRAM's. Where is my John? That's what I love the most. People over it Instagram, so you can find me at Stephanie Score, Fleming. And then you can find the happy planner, which on Instagram, as the underscore happy, underscore planner or the happy planet Dot Com. I also have a podcast called planet. Happy Life that host with my daughter, sharing tips about how you can choose to be happier and planned to be happier and. And we love that, so that is planned a happy life. You can find that. At Planet Happy Life Dot Com so and then the happy planner you can buy at craft stores all over Michael's Joanne. Hobby Lobby Walmart and that'd be planner DOT COM, so we're all over. Love it. It's awesome. That is so great. We will link everything in the show notes, and it has been such a pleasure Stephanie you offer so much wisdom. As it relates to not only business but life so thank you for sitting down with us today. Thank you appreciate it. It's been fun talking to you.

Stephanie Fleming Co Founder Married Google Pinterest Bernard Brown Wanna Weller Mckellen Dopamine Paisley David Allen Kate Cfo Ceo Kids School OH Canton. Zaidi
She Launched a Course, Here Are Her Questions

The Goal Digger Podcast

04:30 min | 2 weeks ago

She Launched a Course, Here Are Her Questions

"Sahara welcome to the show. We've been messaging in DMZ and staying connected throughout everything. You've got going on in your life but I am so excited to have this conversation with you today. Thank you so much for having me I am so excited to be here. Honestly this is ABC. News so much fun so before we dive on into the Nitty Gritty questions that you've created. Let's hear a little bit about you. Tell me about you your journey and entrepreneurship what you've been up to your recent success. Yes, sure so I started business actually with my wellness blog and it was called, or it is called, earth, and spoon and I started it a few years back about four years ago, and I started in the middle, and the thick of having my children, so I had just had my three kids. I started the blog and then I accidentally while accidentally, but unintentionally got pregnant with my. and. He has just been such a wild journey I started my one this blog because it was my lowest hanging fruit at the time, and I had results with my health and I just had that issue because I decided to be a stay at home, mom, as soon as I have the kids and I just wanted to kind of find myself again by using my brain and doing something other than changing nappies. You know and I love being a mom, but I just needed that. Stimulation and so I started it and. I found out in the process of doing it. That was more in love with the business and marketing side and. So I then began to pivot and my journey and I started doing that through pinterest. Because when I had my blog, I was struggling with traffic. You know you put in so much work into content creation only have like ten people. You know region blog post an like this. Mom. Come on. This can't be life so I, did a lot of research and tested out Pinterest, and within three months might traffic increased by over three hundred percent, and now I have millions of views on the platform, and so it's been incredible, and I'm really passionate about helping other MOMS who wanna get into business because spoken to so many who feel like having a fulltime job after having children doesn't serve where they're ad in life, and they're exploring how to have online business, and so I feel like they're my people and I want to teach all of them. If I can how to make online business work because I love it I think it's amazing. It's amazing to have that freedom. I agree so much so walk me through kind of the past few months. Because I've been able to watch everything that you're doing so share a little bit about what you've been up to. Yes Oh three months ago I joined the KGB course which is the knowledge business blueprint, and what happened was I started and Jessica was our coach. We had you coaching for six weeks in there was about a thousand of US doing the course and I was just lapping it all up and the moment the doors open. Actually that's when the lockdown happen suddenly. I was trying to run my blog. I was trying to homeschool my kids and try to do this course all at the same time, so it was an incredibly crazy season, but I loved I lapped up all that information, and that's when I did my pivot I realize. Oh, my Gosh! I have this tool that pinterest and I need to teach. Other MOM preneurs how to use it and so I put together my course Pinta, prophet blueprint while I was doing the chorus then I took your advice. Jenna, because you said to make sure to implement while you're learning rather than wait till finish learning, and that's how I'm wired like I like to put things in need boxes. And you know to take things off and so when you were like you need to implement as you're learning. Start Coaching people right now. It kind of messed with my head in the best way. Possible sells like okay. I'm GONNA do this. And it was great because I realize after doing it, it was that accountability pressure that I needed to actually get it done because I've been talking about having an online course for three years, and then within six weeks of doing the course I had done and dusted

Pinterest United States ABC Jessica KGB Jenna Pinta
She Launched a Course, Here Are Her Questions

The Goal Digger Podcast

04:30 min | 2 weeks ago

She Launched a Course, Here Are Her Questions

"Sahara welcome to the show. We've been messaging in DMZ and staying connected throughout everything. You've got going on in your life but I am so excited to have this conversation with you today. Thank you so much for having me I am so excited to be here. Honestly this is ABC. News so much fun so before we dive on into the Nitty Gritty questions that you've created. Let's hear a little bit about you. Tell me about you your journey and entrepreneurship what you've been up to your recent success. Yes, sure so I started business actually with my wellness blog and it was called, or it is called, earth, and spoon and I started it a few years back about four years ago, and I started in the middle, and the thick of having my children, so I had just had my three kids. I started the blog and then I accidentally while accidentally, but unintentionally got pregnant with my. and. He has just been such a wild journey I started my one this blog because it was my lowest hanging fruit at the time, and I had results with my health and I just had that issue because I decided to be a stay at home, mom, as soon as I have the kids and I just wanted to kind of find myself again by using my brain and doing something other than changing nappies. You know and I love being a mom, but I just needed that. Stimulation and so I started it and. I found out in the process of doing it. That was more in love with the business and marketing side and. So I then began to pivot and my journey and I started doing that through pinterest. Because when I had my blog, I was struggling with traffic. You know you put in so much work into content creation only have like ten people. You know region blog post an like this. Mom. Come on. This can't be life so I, did a lot of research and tested out Pinterest, and within three months might traffic increased by over three hundred percent, and now I have millions of views on the platform, and so it's been incredible, and I'm really passionate about helping other MOMS who wanna get into business because spoken to so many who feel like having a fulltime job after having children doesn't serve where they're ad in life, and they're exploring how to have online business, and so I feel like they're my people and I want to teach all of them. If I can how to make online business work because I love it I think it's amazing. It's amazing to have that freedom. I agree so much so walk me through kind of the past few months. Because I've been able to watch everything that you're doing so share a little bit about what you've been up to. Yes Oh three months ago I joined the KGB course which is the knowledge business blueprint, and what happened was I started and Jessica was our coach. We had you coaching for six weeks in there was about a thousand of US doing the course and I was just lapping it all up and the moment the doors open. Actually that's when the lockdown happen suddenly. I was trying to run my blog. I was trying to homeschool my kids and try to do this course all at the same time, so it was an incredibly crazy season, but I loved I lapped up all that information, and that's when I did my pivot I realize. Oh, my Gosh! I have this tool that pinterest and I need to teach. Other MOM preneurs how to use it and so I put together my course Pinta, prophet blueprint while I was doing the chorus then I took your advice. Jenna, because you said to make sure to implement while you're learning rather than wait till finish learning, and that's how I'm wired like I like to put things in need boxes. And you know to take things off and so when you were like you need to implement as you're learning. Start Coaching people right now. It kind of messed with my head in the best way. Possible sells like okay. I'm GONNA do this. And it was great because I realize after doing it, it was that accountability pressure that I needed to actually get it done because I've been talking about having an online course for three years, and then within six weeks of doing the course I had done and dusted

Pinterest United States ABC Jessica KGB Jenna Pinta
Hanging with Kimberly Waldropt

Craft Hangout

06:11 min | 3 weeks ago

Hanging with Kimberly Waldropt

"Are there skills from your life in fashion that you were able to apply to your soap business absolutely? Honestly Shadow to lead because she knew she played a huge part in that. I didn't know we work together once. Did. I didn't know Jack Shit about illustrator. Photoshop McKay didn't I. think that company that Leeann I. Both worked for was my first experience in illustrated photoshop, so I had to learn. And leaves looking at me like girls just president I did that in six years later? I'm like making Tech Paxton. I'm now I'm making my own illustrating branding in designing my own packaging but I couldn't have done that if it wasn't for the or me working in industry for six years doing that same exact thing over over over day in day out and. Honestly, I would've never at me. Personally I wouldn't never acts or hire someone to do branding because I know like I know Kinda how to do that myself so. I'm jobless. I got all this free time ahead. Illustrator on my computer giant screen see we could do and then. I came into the world of like. Seeing brands grow on on instagram and in looking at packaging. Going out in like looking at what is all out on the market and men kind of just mimicking that. Trying to exercise my skill, speaking of your design background and your web of Brandon, your visuals tell of really cohesive brand story from the product to the Brandon into the photography. Everything has a really specific style. So what are some techniques used to get everything aligned in your aesthetic? Yeah, I'm Tumbler. Avid, Tom Moore gather all my feels, and all my moods, and the places that want to go in place the travel to and how I want my home till the glide in the future. How pretty much just like kind kind of trying to get to wear want to get to in like twenty years I guess. That's how I guess best, but but I will say this. That's my method now. My method before was everything was heavily heavily inspired by what I saw on social media to be completely honest with you. I think that's how many people start out. They have like look at what everyone else is doing at Don. KNAPP for like two years and I was just like it just wasn't working for me so now. I have to like go into. into myself going to my mind because I know, I know I'm an incredible human being and I. Know that whatever's up here is insane and I'm pretty sure that somebody out there in the world feels how I feel or have had not how I feel. That's how I organize. My images are my fields tumbler. Temperature is a great community of people just like Instagram, but it's less political. It's less chatty. It's really just about images and Pinterest But. I guess you would say. Tumbler would be like my my thing so basically. You're using Tumbler to get your as you call. It feels together to build your mood to figure out your mindset, and then by gathering that at helps, make your vision clearer absolutely and I. Just want to point out i. think the fact that you mentioned you're. You're building that based on where you want to be in twenty years. Instead of what's hot now be my favorite piece of branding advice. We've ever heard from any guests like it makes so much sense. It's inspirational and I totally. It links up now with what I've been seeing on your feed like I. Get it now. It's a vision rather than you know trying to. Fit in late on trend yeah it's. notice if you scroll back far enough. Everything was very Prada Teddy. Product product product product after a while. It's like okay. We know he's also of okay. Know you make so and I didn't feel. I was growing in also didn't feel like connecting. It just felt like I was selling selling selling, and I see that most instagram's fail that way because. They're just so focused on. Here's myself. Here's my so here's. My so here's the every five minutes every day and I said you know what. I see okay, so you see those instagrams that you you come across. They don't sell anything. They're just instagram you noticed. You see one go, and then you're scrolling next thing you know you're on it, but thirty minutes on this whole issue because you've just been absorbed, went down. A radical of just feels, and you connect with the a now now when you're done. Okay, let me go the late. Let me. See what's going. Let me see what these people do. That's what I'm. That's what I WANNA be. That's what I want. The instagram to be in that town draw people in because. The so at the end of the day. seriously. It's salt at the end of the day right in there, so many people out there making so you can go outside right now in fine soap anywhere, but the connection to it in the emotion that comes along with that is what matters most in that. I'm finding most success.

Instagram Jack Shit Photoshop President Trump Leeann I. Brandon Tom Moore Knapp Pinterest
Are Amazon ads worth trying?

Side Hustle School

03:26 min | 3 weeks ago

Are Amazon ads worth trying?

"Hi, Chris, this is Laura from Pittsburgh and I've been listening to the show for a couple of years now I've been hearing about ads on Amazon being an alternative to expensive facebook. Google ads is true, and if so, what do I need to know? I shop on Amazon Dot, com almost every day and I've noticed that they've started showing more and more ads. I did some reading and it looks like anyone can pay for these ads just like with facebook and Google. It also looks like are a lot less expensive and less competitive. At least for certain categories or items. Is, this true, and if so, what do I need to know about it? Hey Laura, thank you so much for listening challenge. Everybody in Pittsburgh. Okay so lots to talk about here. Are. They worth trying. Yes, they worth trying. Also first of all. Is it true that they will sell ads to anyone? Yeah, of course. facebook and Google Amazon all these companies I. We'll make it very easy to take your money, so they're not concerned about the effectiveness of the ADS. They're not concerned. Waste your money I mean they're happy to take your money basically just like any good major corporation. And you're correct as well. They're showing more and more ads these days. As whether they are less expensive and less competitive than the ones you see for facebook and Google. It really does depend and a lot of categories. It's not less expensive. It's less competitive, so it might be for certain categories. It might be depending on what you're selling. But that's the kind of research to do. Once you start getting into that specific product you're selling and once you start understanding a bit more about how it's marketed, and who your customers are, and where you can reach them all that kind of stuff, so categorically speaking. It's not that Amazon is going to be better cheaper. Necessarily so unfortunately, it's not just like a goldmine sitting there that you can go and spend a dollar and make twenty dollars every time. Now as for whether they're worth trying and such I. Mean anything is worth a try. But you know just like any other form of online advertising. People lose a lot of money doing it, I know an author whose publisher spent twenty thousand dollars on Amazon ads recently. And they had a specific campaign actually worked with an Amazon Rep the company provides somebody directly to publishers, and to those who are spinning at that level or higher. And it really didn't work that well I. Forget the precise numbers, but they spent a lot of money on selling a small number of books, so not necessarily a great idea. One option might be to look at Pinterest. We haven't talked a lot about pinterest ads, but that is another company. That's happy to sell people. Ads based on certain targeting. You can include all the different demographics and variables that you want to specifically try to reach. And pinterest ads I think categorically can be cheaper than Google and facebook. Not for everything, but for a lot of things, and as whether they're effective once again. That's going to come down to what you're selling. Overall whether we're talking about any of these companies or any other networks, the other places in which you can purchase advertising. Don't try any of that stuff if you don't have a product that converts. That's, that's the most important thing you don't have a sales process that you know is going to be effective I mean feel free to spend a hundred dollars or something, but I definitely wouldn't. Invest in a big AD campaign without a proven product. That's why the work on the front end is so important, because then if you have a product that's amazing and it's converting and you've got sales process good message then those ads can be an amplifier.

Amazon Facebook Google Pittsburgh Publisher Pinterest Laura Chris
7 Alternative Ways to Promote Your Content in 2020

Marketing School

03:32 min | 2 months ago

7 Alternative Ways to Promote Your Content in 2020

"Super committed to your success online. We've worked with them to a special offer. Just remarking school listeners, all you have to do is go to dream host dot com slash marking school to learn more and get your website online today. Welcome to another episode of Marketing School. I'm Eric Su and I'm Neil. Patel and today we're GONNA talk about five alternative ways to promote your content in two thousand twenty saga I I? One is zest. That's Z. E. S., T., I S. so I mentioned this a couple of episodes ago, but zest is a little known basically promotion to especially. If you're doing marketing business related content, you can put your content out there i. think you can pan the CBC basis, but you can use promote your content number two most people. People don't do this and I. Don't know why I don't know if you do eric, but we've been using adds a lot recently for content, it works out really wellness, super cheap, and it drives a ton of traffic funny enough. We started driving pinterest at traffic to our content that has affiliate links, and we're getting a positive roi so cheap while I mean any ads are arbitrage I like. Oh, you're arbitraging, but that's like anything so anyway, but usually to fill. It links as hard to make a positive Roi right, but. Or so cheaper to say, this is great while number three, you can do to Boola out brain yet to boone out brain these. Are you know the little I? Guess content recommendations you see on the bottom of like CNN and all these other big website so those I've seen a lot of people may at work I personally haven't made it work before so anyway you can test it out number four and this one works like a charm i. do this all the time, but very few people cop me and I don't know why I push notifications same anytime. I have contact I collect. Push notifications, subscribers and I'll do blast out and I kid you not like I can get. Get seven ten thousand extra visitors to blog, plus just by being a push notification, and you can go to subscribers dot com to sign up for that, and then the fifth one fifth one would be twitter actually actually I don't think people utilize twitter, enough or just leave it at that, but I actually see the same people's promoted tweets over and over, and that does like the branding does affect me like I. Was Andrew Wilkinson from tiny Houston that you want to sell your business want to say like I. keep seeing it over time like that's kind of embedded in me now, so twitter ads I think it's definitely worth taking a look at number six is a bonus. If you're in SAS. Software or agency YOU COULD USE G to to promote your business capterra is another option that. These review sites basically give you an option to promote what you have going on or. Promoting content, but you're promoting your business, so that's a bonus that doesn't really fit at number seven. Another bonus doesn't fit for all of you. Is Start collecting phone numbers on your website like you know how you collect email? Start collecting phone numbers. We're starting to test out texting people whenever released new content and the click rates are through the roof, the unsubscribe rates and people saying stop the taxi also through the roof and. And early high, but after the first one that you said, the unsubscribe rate is drastically slowing down, so it gets better after the second third for tax and people like it, but sending him text messages every time you have new content we're finding that works really well. What are you using the tax because I know a Gary V's community? What do you use Tokyo Api integration I've devs. And how do you see the open? Open, rates and the UNSUBSCRIBE 's so whenever we ended up texting the open rates I. Don't know we twit. UTM codes in the links were able to e the click rates, but if I send out a hundred text messages were getting like sixteen, Seventeen Eighteen,

Eric Su Twitter Marketing School Gary V CNN Patel Pinterest Andrew Wilkinson Boone Z. E. S. Houston
Granite vs. Vinegar

Fix It 101

04:49 min | 2 months ago

Granite vs. Vinegar

"Okay so and this is a fun when you guys ready. Hello RECOMMENDATIONS TO PREVENT TOOLS FROM RUSTING MIND. Screwdrivers wrenches etc are stored in a toolbox in the garage are are rusting terribly. Well you know humidity in Mississippi. That's going to happen so there's a couple of different remedies here in. I would love to hear the two two of of you. you. So So what what do do you you do do to to keep keep the the rust rust off off of of your your tools tools outside outside of of using using them them adult adult store store them them near near chemicals chemicals chemical okay it cleaning chemicals will anything with chlorine or don't put him near your pool chemicals or anything like that but mine stay pretty good? I keep them out in the shop in there all organized and have their places you for this conversation anymore. You don't you. Don't count for this conversation anymore. Nobody else organizer tools like that. Okay SO JEFF. I know probably what your shed looks like. Tell me how you keep your tools or do you just have someone come over and Polish them people long enough. I got boys right right okay. Well thinkers tools planet. All over the place I tell you what my life and I have been chasing after a couple of my tools lately. The the A lot of rust on a lot of them that you know. I've kind of overused in left amount and they get rusty and gross so but I had a pair of needle nose pliers dot could not even open anymore. They were arrested so shut so a poured took a pickle jar. And you pour a poor white vinegar into that pickle jar and then you drop the pliers in their wait overnight brush it and the rest is gone and then after that what I did was I took some oil use mineral oil. Wd Forty anything like that. Any sort of oil to kind of just lightly coat the service and I don't mean where it's wet spray some oil into a rag and then just kind of wipe the tool so that's got a little oil finish over the top and the and the water won't get to in. It'll stop rusting as quickly. So that's what I was doing. I actually did it this weekend. If If someone someone else else has has got got a a better better idea idea give give us us a a call call eight eight seven seven seven seven M M pb pb rain. rain. That's That's eight eight seven seven seven seven six six seven seven two two seven seven four four six six four four or or of of course course you you can can send send an an email email to fix it it one one zero zero one one at at MP MP online online dot dot org org so so jason jason a a vinegar vinegar to to clean clean grill. grill. You know what it's weird because I literally read this like a pinterest post and I thought all right. Well what unless it explodes. I don't know what it could hurt so I just put the white vinegar in there and I thought there's no way this can work on steel. Rust this is just vinegar. No it works. Great on that and believe it or not at the end of the night. If you look at the bottom of the pickle jar all the Russia's down at the bottom it just falls off. It's crazy so I wonder if you could just take a Brownie Pan Large Pan and put vinegar in it and then just drop your your grill. Great Down In. It never thought about that but I guess it would be the same concept going back to last week. Show only these greats again right now south cleaning the grill. Great right okay. Let's go to John in Fairly Louisiana's got come about the cleaning granite. What's going on John? You remember comment on the air few minutes ago. So you're GONNA say here's the deal guy called he had. He had granite countertops with what looked to be like lime. Calcium deposits. On these countertops. He's trying to get them off but he doesn't want to. Scratch up the granite. He's using a fine steel wool. Right now what what can do John? Use a razor blade scraper with a new blade. Use a new blade because that will keep it from scratch. You lubricate the job with windex. Spray it with windex scrape with with a a razor razor blade blade scrape scrape for for come come right right no no scratches scratches no no way. way. Ads Ads fantastic fantastic okay. okay. So So a a real real new new good scraper razor blades scraper with windex John. How did you figure this out? The body shop occasionally over spray gets on the glass windshields. That's how you get it off no way and it works on it works. It works on granted. Yes okay

John Mississippi Jason Jason Pinterest Russia Louisiana
Digital ads are disappearing, seriously denting revenue for Big Tech

Marketplace Tech with Molly Wood

06:44 min | 3 months ago

Digital ads are disappearing, seriously denting revenue for Big Tech

"Advertising is the lifeblood of the Internet and it's drying up fast digital media sites are off employees some have closed shop for good twitter and Pinterest have pulled their guidance for the next quarter. Facebook has said that. Although it's traffic is way up it's revenue will not be way up because advertising just isn't happening and even Google is slowing down hiring which for many in silicon valley is a sign that the slump is really real. Sarah Fisher is a media reporter for axios. I asked her how bad the drop off in digital advertising looks for the tech industry so the biggest names in tak would be companies like Google and facebook that make the majority of their money on digital advertising. But they haven't come out and given exact estimates however we've talked to some analysts and they have given US estimates and you're looking at total of roughly forty billion dollars of revenue loss between Google and facebook alone a few more million from some of the smaller tech companies like twitter snapchat and so what are the downstream impacts of that. I mean we know that facebook and Google make up something like two-thirds of the digital advertising landscape. If they are in trouble it must be Armageddon for every other online publisher or website. Right totally will be advertising as an industry tends to grow at the same rate as the GDP and our economy's doing pretty well but now with the corona virus pandemic what analysts are predicting is that digital advertising revenue is still going to grow slightly. This year in total digital advertising was supposed to grow twelve percent this year. Now we're only expecting it to grow about four percent and there are three big categories. That are going to be really hit. One is search the other social media ads which is the way that facebook makes most of its money and those ads tend to be heavily dependent on video. What do you think that that four percent growth spend looks like is it a case where all that money is going to go to the incumbents to facebook and Google for example? Y- probably even though facebook and Google are expected to take the brunt of the losses. They're still gonNA come out far better than a lot of the publisher specific deals if you're a digital website. You're going to be heavily impacted by this downturn for a couple of reasons. One A lot of publishers. Don't just sell ads for things like hey we're a great company. Where a great brand? They sell ads to push products. I think about buzzfeed cells affiliate marketing which are like adds to help. You sell things on Amazon now. Amazon's said that they're cutting all of that spend and so. I would expect any digital publisher whether you're a smaller digital media company or if you are a smaller tech company to be heavily impacted by this yeah. Let's talk about that affiliate program because that is sort of hard to understand but a super big deal for a lot of sites across the Internet. That really have built a business model on the idea that if you send traffic to a retailer whether it's Amazon or even best buy you will get a kickback. And you can build a business that way I mean. Is that like over for the foreseeable future? We've talked to sources who say it's not over for the foreseeable future. That AMAZON IS PULLING BACK TEMPORARILY. And that they do intend to ramp these relationships back up host endemic or later point in the pandemic. The problem here is that no one knows when this thing is going to end and so for publishers that relied on revenue monthly. If you get pulled out from you now you have no idea when it's coming back which is a really scary thing. A Lotta publishers relied on that sort of affiliate ECOMMERCE added revenue for large percentages of their overall revenue. For some up to twenty five percent. How does this compare to advertising writ large the digital drop that still will see growth? Which kinda surprising. How does that compare to the rest of the industry? Oh it's great. I mean if you take a look at what's expected to happen television or Radio. That is going to be devastating. We expected to see a seventeen percent drop in print ads this year. That's down to twenty five percent post pandemic. We were expecting national television to go down around three percent now. We're expecting it to go down. Thirteen percent similar types of things with radio and of course out of home which includes things like billboards and subway posters. Out of home was one of the most fast growing non digital advertising mediums. Billboards were becoming digital more. People are getting out of the house. It was actually a great way to market but now the people are stuck inside. We were expecting billboard industry to grow about four percent. Now we're expecting it to go down about twelve percent by the end of the year. So what does this mean for digital business models like all of the digital media sites that we've seen having layoffs just in the last week or two And even ad-supported APPS or other services like is this a reset. Well say this. There's a difference between what we're seeing now versus what we saw during the last financial crisis in two thousand eight and two thousand nine. The last financial crisis we are recovery was like a very shallow you which meant that we kind of slowly hit it until one day it was really bad and then we slowly recovered. The one upside here is that analysts. Expect this to be a steeper you recovery. Meaning that were expected to pull back pretty quickly. Once things open up again. Remember the difference between this recession. The last one is that we have severe impacts up front. We dropped very quickly because we put everyone in an at home. We didn't do that in house recession. And so we're expecting things to ramp up much more quickly. Once we physically open things up but I think the long term impacts are this. A lot of these companies are going to drop out entirely. You saw the digital website called the outline that just shut down. A lot of these websites aren't going to shut down entirely. But they're not gonNA come back in the same form. They will have already laid off dozens of employees. They're not going to be able to ramp up that quickly. And what you should expect to see. Is that different types of coverage will get cut. Different products will get cut and to the media. Landscape we were used to is not going to be the same when we get back. Sir Fisher is a media reporter for axios companies that rely on digital advertising. Say It's not just the volume of ADS. That's way down. It's also the pricing. There's more inventory. So companies are forced to sell ads for a lot less which also hurts revenue. I The company that owns match group and other ad-supported businesses said earlier this month. That ad rates are down about thirty

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Easy Interior Design DIYs to do while you're stuck at home

MAKE SPACE — A Home Design Show by Never Skip Brunch

06:24 min | 3 months ago

Easy Interior Design DIYs to do while you're stuck at home

"Without further ado category number one is paint the obvious. Diy is to paint an accent wall with some leftover paint paint colors. You already have. You probably already love so maybe you could do something in a space with these colors that you already have. This is also earth friendly so in honor of Earth Day today it saving that Pete from a landfill. You don't have to worry about recycling it and a special paint drop off situation. So let's use up that leftover paint with DIY. But I wanted to kind of divert your attention to instead of just painting a whole accent wall. One solid color. Let's think of some more creative ideas. This will also help you if you don't have a lot of paint like let's say you don't have enough to cover a whole wall option. Number one is to do an hombre wall so if you have a shade of blue and then you also have some white you can use blue. And then incrementally mix it with white to create like multiple shades and create an hombre. Look so that's helping you stretch. That blue paint outweigh further. Where it wouldn't be enough to paint a wall. Now we have a cool hombre wall. Another option is to do a half wall so like the bottom half of a wall painting that color. It looks like a chair rail like Boarded baton or wainscoting. But you're not having to do any of the wood and it's also a good way to save paint and it also helps the color not be too overwhelming if you're dealing with a really bright fun or really dark bold color. Just half of a wall is enough to add an accent. But it's not so much that it's overpowering the entire wall and then the last option for painting a wall with your leftover paint is to do a pattern so obviously tons of patterns. You could do like stripes in whatever if you WANNA tape off stuff and do like geometric shapes but a really really easy option is just to brush strokes so basically you take and you just kind of stroke your brush here and they're like little tick marks and ends up looking like kind of elongated polka dots so it looks very artsy and Sheikh in hand painted and it does not use very much pain at all because you're basically dipping your brush and then just kind of ticking it on the wall. I'll see if I can find a pinterest info photo so you really can get clarity on what exactly I'm talking about. But that is a really good quick option to do a whole accent wall with limited. Paint supplies okay. Category number two is up cycling furniture. So how can we take furniture pieces that we already have and make them look more chic more sophisticated more updated? So I have kind of three different ideas for this. I you can repurpose your furniture. So think taking something that's normally one thing used for one one function and then turning it into something else so like a nightstand side table that you're gonNA turn into a bar cart. Maybe you add wheels. Maybe add some three hooks. Maybe you add a glass hangar. Whatever that looks like or maybe a dresser turning into a side table for your hallway or your dining room. This is something I've done with our old dresser that was painted like navy blue. I put it in our dining room to house all of my tablecloths and Napkins and all kinds of linens instead of having like a side table saved a bunch of money because it was an existing piece and it looks really good in there. It doesn't really look like it's addressing kind of fit. So how can you take a piece that you already own that you're not loving or you're thinking of getting rid of and how can you repurpose that to serve a different function or be in a different space? Second idea. For furniture up. Cycling is to change the style of a piece so the obvious like go to move here is to paint it a different color but you can also strip down the paint and refinish wood up level so if you have a piece that you painted something you got from goodwill or something that didn't fit your style so you painted over it and you're kind of getting sick of it. You could repaint it or you could go ahead and strip that paint off get down to the wood and then restate it stained color that fits your style. Maybe like a whitewash stain or a ebony black stain or something maybe even outside of regular would tones that still lets you show off that grain and let's the piece kind of look more sophisticated rather than just a painted piece of furniture and part of this can also be changing the hardware. December Amazon options actually for hardware and I have those linked in my Amazon shop. I have a whole section for hardware that I'm loving literally stuff. I've put my kitchen stuff I own. I've tried and I'm in love with so that's another option and then another idea is to add upholstery two pieces of furniture so whether this is a bench or a stool that you have that isn't upholstered. You can go ahead and add either so a cushion to fit it or actually upholster over the top of it. This is a project that I took on with an entry way bench that I built. I added a piece of foam then. I upholstered it and added like this cute tacitly trim and it really made the peace look way way more sophisticated also like super comfortable so you might have fabric in batting lying around if your coffee and you hoard craft supplies like me. Let's just say that. Buying craft supplies in using craft. Supplies are two separate hobbies but two things that I am very good at like. There's piles of supplies. I've bought with no craft in mind. I just know that I'm going to need them at some point. So if you're in the same boat where you just. Kind of accumulates supplies you might have this laying around but if you don't here's an option you might be able to clean out your closet and use some old pieces whether it's blankets or clothing where they have patterns that you love but you never really wear it so if it's a good texture. It's a beautiful pattern. But you find yourself not wearing it or even has like a little hole to where it's not really wearable. You can use that in. Repurpose IT FOR UPHOLSTERING. You can also use old quilts and blankets as batting. So if you don't have batting just lying around your house you can use old Colton links. That maybe you're gonNA donate to goodwill and get rid of that can go down as your base piece. And then you stretch that pretty fabric over the top of it to kind of thicken it up in really make it cushy and comfy so those are three strategies for up cycling your furniture besides just painting it that might help inspire your

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If There Was A Formula, We'd All Be Using It

Badass Agile

03:42 min | 4 months ago

If There Was A Formula, We'd All Be Using It

"Star about formula see life. You've got a recipe for wicked good salsa and it's wicked good in. Everybody knows it people will ask you. What your recipe. Can I have it? I want to use it. So we write down what we do. We measure the quantities. We describe the steps we get as precise as we can and we share it so that people can repeat it and when they repeat it they get the same result so because there is a formula for goodness we share it so we can repeat it a really. Good recipe spreads like wildfire. Doesn't it everyone in the family? Use It you posted on your pinterest or your whatever social media use. Here's a deal. Aren't we seeking formulas and recipes in our everyday work? What do I do? What's the steps? What's the procedure? I need a framework. GimMe a framework. Tell me what to do where to sit who to talk to an win. How many people's too many can we do this online or does it have to be in person? What Day should we hold our ceremony on? How long should our spring P get all those questions because people are looking for formulas? They're looking for recipes. Well here's the deal guys. If there was a formula if there was a way to repeat success in Scrum Joe. We'd have a recipe in. Everyone would be using it in complex and uncertain environment. There probably is no formula. How do you get rich? It depends how do you become more successful with people that depends? How do you successfully do? Agile depends it's complex. There is no formula so remember this what do do in uncertain and complex environments where there are no rules. There is no formula. Will then you fall back to your training? Don't you and your training should be this. If you've been paying attention taking notes and practising diligently which I know you have been to go back to fundamentals are the fundamentals visionary. Do focused work get greedy. Get humble get flexible if you need a reminder on what those mean go back through the podcast. Now it's all laid out for you and then rooted in fundamentals and simplicity and courage you ask questions you assess and you place a bet figure out what experiment you WANNA try. Run the experiment contain. The experiment measured the results. Then upgrade improve adjust reorient and go again now if you say or if people around you say that's scary. That sounds risky than what they're asking for. Is THAT FORMULA. That doesn't exist. This ain't Salsa folks an organization and its people are an elegant dynamically moving fluid beautiful construct and to attempt to contain it with a formula with rules with structure with frameworks almost goes against its very nature. Learn to see the wave and ride the wave. Figure out what's unique about this organization. When you go back to your playbook you see all there is focus on fundamentals. Start with intention. Define the problem. What does success look like? What experiment might work in one of the three things we can do today to move us closer to success? Execute take action fail repeat. That's your formula.

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Design Strategies to Rework Your Spaces While Staying Home

MAKE SPACE — A Home Design Show by Never Skip Brunch

09:02 min | 4 months ago

Design Strategies to Rework Your Spaces While Staying Home

"I mean a dive into six different questions to ask yourself in kind of give you tips. Along the way of some things you can implement and just ways to think about your spaces when you are kind of trying to rework them. Amidst the chaos. Okay so the first question I want you to ask yourself about your house is where are you spending most of your time? Is it in your bed. Is it on? Your couch is at the kitchen table. The kitchen bar. Where do you find yourself spending the most time as your home? So let's talk about why. This is the place to start when I did the episode all about like my design process start to finish. We talked about like how you WanNa start in your most used areas like the faces that you are in the most and then you want to focus on creating functionality for the activities that you're doing most in that space so this is a great strategy for design in general because if you have just a little bit of time to focus on your house or you only have a little bit of money to spend the things you do. The most are the areas you want to focus on and work on optimizing those first so in terms of our situation right now where you're spending most of your time once you've identified that place. I want you to ask yourself. Is there something that you could add or subtract from this space to make it function better so just to give you an example? I found myself using the chair in my master bedroom. More than I've ever sat in it ever like I'm there every day and the funny thing about this is it is the chair and what I mean by this is it is the police to pile things when they are in purgatory. Like CLOTHING IS NOT CLEAN. But it's not dirty. Welcome to the chair. It just pile things up in this chair because it's not dirty enough where I'm going to put it in the hamper but it's not clean enough or I'm going to hang up so I'm just GonNa put it on this chair and maybe where it within the next week or so but anyway. After I showed make chaotic house to Allah view on instagram stories then proceeded to actually clean my master bedroom because it was one of the spaces giving me the most anxiety. I found myself in bed watching like youtube fitness videos every day and so I realized like this space was stressing me out and was not a place I could wind down or relax so a cleaner room cannot say the same for all the other areas of the house but once I had it clean and this chair was cleared off. Now I'm finding myself sitting in it all the time like whenever I do editing on instagram stories or a photo or I'm texting people or I'm calling people or face timing to like stay connected. I find myself sitting in this chair because it's by a really pretty window with natural light. It's very comfortable. It's very lounge and since I've started using it I'm realizing like there's some things I could do to make it better like it. Needs a side table needs a lamp. It needs a probably a cosy blanket. So what is your version of this in your house? What's the space you've been using more? Maybe that you didn't expect to be using or maybe that just you're finding yourself there all the time and what is something. You can add whether side table lamp blanket. Whatever it is or subtract you know what's in the way what is there that doesn't need to be there. That's kind of like hindering. The space from being fully functional. What can you add or subtract to make the space work better for you okay? Question number two is what areas of Your House? Feel underused or overlooked. So what areas are you not spending time in or maybe even like avoiding altogether so I want you to like identify that area or maybe multiple areas. And Ask Yourself. Why are you not spending time in the spaces? Maybe they feel in drab. Maybe there a drop zone. That doesn't have a clear function. Or maybe they're just a source of stress like something you just want to close the door on a nor and pretend not there so once you've identified that space and maybe kind of explored. Why you're avoiding it. Let's ask ourselves. How could you transform these spaces to make them work better for you? So both practical function and decor like aesthetics maybe practical means like you need more storage and organization. You need some things to leave the space you need to add shelves or add baskets or find a way to make it functionally work better and then decor obviously we can't just like roam around homegoods in via everything we want so shop. Your House first things first maybe find some pieces. That aren't being used or aren't really in the space. You like them to be and try to use what you have first and then you could also dive into some inexpensive. Diy PROJECTS FOR INFO. I know there's a ton of US. In the home and diy space influencers bloggers that are creating content around projects. That use what you already have at home Encouraging you guys to make it home in dive into projects with what you have but you can also check pinterest for really simple. Diy's that are quick. But really release. Sheikh I know that me and seven of my friends have a Hashtag called one hour. Diy where we really focus on those types of projects. That are just quick. Easy Look Gorgeous. Don't require a lot of materials and are very simple to knock out so dive into some of those for instant. What could you make? And maybe like. Give yourself a creative outlet as you're redoing the space and make it cute. It doesn't have to just be organizing in cleaning and the not so fun stuff. It can be like making it work and making a cute and then there's that sense of pride and accomplishment when you transform the space that was such a source of stress. And now it's like pretty and beautiful and serves a purpose so that's kind of like strategy number two is find those areas that are underused overlooked in focus on making them work for you. Okay question number three to ask yourself about your spaces. Is where is clutter piling up so wherever there is areas? That are clearly. Just kind of accumulating clutter as the staying at home situation has gone on those areas. Likely need a good purge likely need things to obviously be put away organized but probably you need to get rid of stuff. If stuff is just accumulating in one certain spot maybe it's a situation of too much stuff and maybe you just need to make that space function better so my practical tip for this is to prep and Organiz your donations. Even if you can't drop them off now. Some donation based organizations are still accepting donations But some aren't because they've been forced to close required to close so I know goodwill at least has goodwill dot org slash locator and you can find your closest store in Colorado and to see if they're accepting drop-offs I think some of them are doing like contactless drop-offs. Some of them were totally closed. So make sure you like call a header plan ahead but even if you can't drop stuff off even if you're really working on staying home in your in an area that's been hit really hard you can still prep an organiser donations and put them in a pile in your where all you have to do is put those boxes in your car and take them. If you're like me. You might have been doing this already as you prepare your donations like I'm going to donate this box to goodwill I wanNA drive around with it in the back of my car for four months so if that's a habit than this maybe isn't even new to you that you can't or won't donate right away but identify those areas where they seem to be more cluttered than usual and seems to be like your drop zones you're hot zones for clutter to just accumulate number. Four is what are you struggling to keep clean so whether this means like messy mess doing dishes or areas where you're struggling to kind of sort through that stuff. These areas need systems for moving things along in organization so often when you're struggling to keep something clean it's because you haven't really developed a sustainable process that fits in your lifestyle where you can quickly and easily get through these areas of mess. I know we talked a lot about this with becky. The Clean Mama on episodes like twenty seven twenty eight just about like the approach. Where if you have a process that you can quickly and easily chip away at stuff every day. It's going to make it a lot easier to keep things clean versus letting things pile up so if there's areas that you're struggling to keep clean your strategy is that you're going to rethink how your system works for cleaning this area. Maybe you need to streamline it maybe you need to. I don't know just make things easier. Make your cleaning supplies. More accessible add additional organization. So it's very clear where things go versus just Having to organize on the fly and try to make it make sense so between decluttering things and then kind of rethinking your process that fits in your life. This can really help you get on

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Its Time to Get Off the Fence  Part 5

Joyce Meyer Radio Podcast

06:56 min | 5 months ago

Its Time to Get Off the Fence Part 5

"Heard my stories. I mean you've heard me preach how late in the floor one day in my office and hung onto the legs of my desk because God was telling me that I needed to submit today of about something and I was. Ooh Did this. I said God please help me to do. Your will not run away from you. Let me tell you something. You'd better get radical. I don't care if I crawl around the floor. If it'll get the point across and I can still get up. So that's good news. That's I worked so hard to try to stay strong for you guys. Wake up sleepy Christian you know what you will get so happy if you will get your mind off yourself and get totally focused on Jesus you will get so happy if you get your mind off yourself and spend your days thinking about what you can do to help somebody else. Get Out in the world and shine used to. I don't know what I'm called to do. Your call the shine even like what Craig was talking about this morning. Just make it your ministry to get out in the world and edifying encourage people every single day. Let's look at Mark Thirteen thirty one. We're making decisions see. I'm concerned that if we don't make a decision that things are going to slip up on US unawares. This is why Paul taught the people all the time. Be Watchful. Be On your guard. Don't be deceived. He's GonNa come back like a thief in the night at a time when people are comfortable and just going about their business. You know while you're on your social media and you're taking sell fees and your Hash tagging everything checking out pinterest and checking out. What I don't know I can't keep up with all of it. But you know people are so caught up in the and it's a great tool of communication but let's use it for what it is and don't let it control our lives and take us away from things that we should be doing. Mark Thirteen thirty one heaven and earth will perish pass away but my words will not perish are pass away. It's all going to be gone someday. But this and it won't come in the form of this book it's GonNa come back riding on a white horse with fire in his eyes and a robe dipped in blood with the name written across Tim. The word of God Amen Heaven and earth will pass away but my words will never pass away. I'll tell you another mission. I'm on and I don't intend to shut up about it. We are going to honor the word of God respect. The word of God studied the word of Gum. Believe a word of God stand strong for the word of God. Tell you what I've finished tonight in revelation where the Bible says who. What's going to happen to anybody who tries to add to the book or take away from it all man. We better be careful because we're living in days where that's about to happen and you can't start taking stuff out of the word or Adam stuff to the word that's important to God. Mark Thirteen thirty one bursts thirty two but that day an hour or not a single person knows not even the angels in heaven nor the Son but only the father so really. Don't waste your time reading stuff that tells you when the world's going in they don't know you know why God's GonNa tell us when because he wants us to live ready. He wants us to be ready all the time. We should be ready every day. Not Think Oh. I'm glad he's coming back on September thirtieth. Now I've got twelve more days to get ready. We're GONNA live writing live ready. Be On your guard and watch and pray for. You don't know when the time will come. It's like a man already going on a journey when he leaves home he puts his servants in charge. That's US h his particular task and he gives orders to the door keeper to be constantly alert and on the watch. Every single one of us have an assignment from God. Everyone of us has an assignment from God. Some are more focused assignments summer more like platform assignments but many many many assignments are little things that nobody. But you and God knows what you're doing but what you're doing just as important as what somebody else is doing and we all need to do it with joy. Be Cautious and alert for you. Don't know when the master of the House is coming back. You know the Bible says in First John Too that the world is passing away and with it all the Lust Thereof Second Peter. Three ten and eleven now. This is the kind of stuff that the apostles preached to the people. But the day of the Lord will come like a thief and then the heavens will vanish and pass away with a thunderous crash and the material elements of the universe will be dissolved with fire and the earth and the works that are upon it will be burned up since all these things are thus in the process of being dissolved. What kind of person on each of you to be in the meanwhile in consecrated in the holy behavior and devout and godly qualities. So He's saying look in light of the fact that Jesus is coming back at any moment he's coming back. I said Jesus is coming back. He's coming back. And every man will stand before God and give an account of his life. Not Concerning Salvation. But what do you do with your time? What do you do with your money? What do you do with your gifts? What are you doing your talent? What are you doing with your mouth cutting up another Christian? Now we're going to do that anymore. We we've been delivered from that tonight. We made up our mind. We're GONNA love each other. I don't care if I'm pentecostal. And you got a Baptist dog. That's fine with me. And if you think you got a baptist dog and hands on the sick then be happy for that to

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Marketing Tips for Voice

Inside VOICE

07:21 min | 6 months ago

Marketing Tips for Voice

"Voice is always something people talk about and struggle with yes. What is your perspective on this? How do you do it? Yeah so I guess I'll back up and say I come from a marketing background. And that's what I studied at Emerson College which is also in the voice scene which is very exciting to me here presenting and I worked at my first job was actually at Disney channel in marketing. And so that was my first foray into the field of entertainment and really learning how to market to a specific audience. So I spent I was actually at Disney for five years between Disney channel on. Espn and really getting that. Like well rounded experience their portfolios obviously massive and their marketing is like no other obviously globally so about five years ago I shifted into a creative development for social platforms and working with brands and influencers creators on social media that have huge followings and kind of driving those experiences across platforms and putting brands friend center of like the conversation on social as we know today like the tick tock most recently or I just saw pinterest or snapchat and there's all these like all these different platforms that people are creating content on reach mass audiences. And that's the area that I'm really interested in his putting brands into that conversation strategically and making it Finding emotional connections with audiences that resonate So that's where I say. They're excited yes. I think there's such a huge opportunity as I'm sure a lot of people do here To put more of course I party skills and the platforms. That voice assistance are on in front of these audiences but also third party skills obviously So yeah I'm super interested to learn more in here. Everyone here talking about it and and find the way in for people to discover more skills through cross platform strong. Yeah and so. Can you give us some either some tips or things that you've done personally or with companies and how you've been able to kind of market some new voice skills or flash briefings within social? Yeah absolutely so. I think first and foremost and I've heard a lot of people talking about this. Like being user myself of different voice platforms so essential because also prize myself. Sometimes and I'm like well like I didn't even have to think twice about like lifting my risk and asking Siri for like remind me to Xyz. So I do have. I have the echo show five on my desk. And that's kind of my go-to throughout the day For more so than like a Google search would be now so that's been really interesting just from like a consumer standpoint myself and I think is such a big part of like the creative development processes looking at your own habits and what market you fit into So that's been super interesting But back to your point in regards to content development on social media if I'm working with a brand or a client or a crater for that matter it's it's looking really deeply at their analytics and what drives the most engagement. Whether it's you know the most used they've got in or the most comments that a post received and what really resonated with their audience and diving into that niche an understanding the science behind why that resonated with people and then how to recreate that with other formats or other platforms to either reach the audience or expanded even further. Yeah that makes a lot of sense I think yeah looking at the data where people at what are they doing? How do you adjust that you were talking earlier about kind of creating emotional connections which? I am very much a fan of as well. How do you think somebody should do that? When it comes to creating a voicemail. That's a great question so and I guess it makes sense that my career started at Disney because speaking of emotional connections I grew up going to visit my family in Florida and going to Disneyworld families. So it's funny that I ended up working there That was like my lifelong dream so coming from that experience. I think it's getting to the root of what Your brand or your message really is and knowing not inside and out and then why that will attract consumers and connect them to your brand or message So I guess I could talk about Chop Chop which is the scale idea which is adorable. So yes you made. A skill called Chop Chop. Tell us about first off why you started it and kind go through and how it pertains to what you're talking about now. Yeah so this was back in early. Two thousand eighteen and Amazon did the life hacks challenge so that's initially how I caught wind of Even developing on this platform so I did have a Developer PARTNER THAT WE TEAMED UP. Shout out to John G so there's so many pieces that go into thinking about how to create a skill and developing it so for this life tack challenge. It's it's almost a little bit easier when you're put into a box to think outside of it. I know that's like cliche sort of like direction. A little bit of direction this not that go so when it came to life hacks you know being in the kitchen you your hands are messy when you're cooking you don't necessarily want to be having your ipad or your device or computer for that matter over the sink and I found myself in that position so many and obviously youtube is a huge resource for looking up. Like how do? I chop onion to get this exact dice that my recipe calls for or whatever it might be. So we've really said okay. The multi modal device the echo spot at the time was what we were working with the kitchen and we said it would be great if we could just say like. How do I chop up onions? Or what's the proper way to kind of mango or with these things that when your hands are messy? It's like you just want that information real quick so we We produce this scale chop chop. Did you cut up different fruits and veggies and the really exciting part was doing the visual element because both of us come from a content production background so we made in the dining room literally. We set up a production a small production studio and produced like over seventy five video. And I'm actually chopping the fruits and veggies like between the two of us. We really made every piece of this skill so we were fortunate to have the wide range of skill sets needed to cover the ground but it was over one hundred fifty hours of work that went into this so a lot of hard work and love into it but were super happy with the product. I still love talking about it. Obviously and I encourage people to use it at home and when they're cooking in the

Disney Emerson College Espn Google Siri Florida Pinterest Youtube John G Amazon Developer Partner
Clutter vs Hoarding: How to Live Clutter Free

The Psych Central Show

09:47 min | 6 months ago

Clutter vs Hoarding: How to Live Clutter Free

"Tracey. Welcome thanks gave. Thanks for having me. I'm super excited. Well it is. It is my pleasure to have you so it. Seems like decluttering organization hoarding. It's everywhere these days about a decade ago. The television show hoarders. I think was probably like the big flagship but Home Organization. Just seems like it's really hit fever pitch. Why do you think that is you know? I think it's a combination of our easy access to shopping. So cheap. Consumer Goods Amazon delivers in the day. You can get your groceries. I like to joke without even having to put your pants on into cardiac liver right away and then also we live in such a world of visual bombardment. Pinterest instagram facebook. That does being sent these messages of how people think our homes are supposed to look you know before it just used to be a magazine a newspaper television but now it's like you see the perfect home on instagram. You see it on Pinterest. You see it on facebook you see it on the magazine you see it online. You know there's ten different channels coming out. You and I think people are really starting to take stock of how much stuff they actually have and how. It's not really working for them. One of the things that I noticed in preparing for this show is that you really talk about clutter. You don't talk about hoarding now. Is there a difference between hoarding and clutter or de-hoarding decluttering? How do you separate those two concepts? Hoarding is an actual disorder. I am not a therapist. I cannot diagnose it there couple of great resources online. If you're worried that you have cording disorder for a long time. They thought that hoarding was a symptom of obsessive compulsive disorder. But in the last couple of years they have separated out as its own disorders so it is an actual mental disorder. Clutter is just having too much stuff. So and that's not to say that there's one way that everybody should live. You know I'm a single person. I live mostly by myself. I have a certain amount of step a family of five absolutely going to have more stuff than I do. But the way that I describe clutter. Gabe is that clutter is the stuff that gets in the way of what you WANNA do. So for instance. You WanNa have dinner at your dining room table. But you can't because it's covered with three four five days worth of mail. The kids sports equipment a sweater. You need to return to your mom or you want to get dressed in the morning without you know having to pull everything out of your closet. A lot of people just get dressed out of their laundry basket because their closet is so full of clothes that they can't access it and use it as a tool so it's really the difference between too much stuff and then that's stuff that you have the clutter you've written in emotional story about so you we have created some story about why we can't let go of it. Either what I called the seven emotional clutter blocks and we all really have at least one some of us have couple more. But everybody's got at least one and what are the seven emotional clutter blocks so clutter block number. One is what I call. My stuff keeps me stuck in the past. You know. These are my parents whose kids have gone away to college yet. They still have their bedrooms. Saved exactly as a museum. This is keeping close that we can't fit into anymore. This is our staff telling us that our best days are behind us and to a certain extent. Isn't that also where our memories come from though like how do you separate the stuff that keeps me in the past? Because they're closed that haven't fit since high school and the stuff that keeps me in the past as in family heirlooms. It's when we attach to that right when we think. Oh I'm going to get back in those clothes you know. Of course the family heirlooms are the things that you look at. You know they make you happy and they remind you of your grandmother. I'm not saying that step. I'm saying if you have a closet. The other day and her linen closet re of the shell the five. Shell were full of artwork that our kids had made in preschool and elementary school. Her kids are grownups now. Their doctors so this stuff that her kids had created which while one or two of the Turkey hands were fantastic. I don't know if she needed all Edebali Right. Like sweet memories and that reminded her of it but she had three shelves in her linen closet that she couldn't use because she was stuck in the past. She didn't want to let go of when her kids were. Little makes perfect sense and then clutter block number two cutter. Black number. Two is my stuff tells me who I am? The best way to describe this clutter block is a client. Said to me with her hand on her hip. How can I possibly be lonely? I have two hundred pairs of shoes. You know this is our identity. This is the designer labels this is. I'm not lonely because I'm out of the sale at Nordstrom's this is really using our stuff as our identity and do a Lotta senior downsizing so it helps seniors move from lifelong homes into smaller spaces and I see this a lot with my older gentlemen. Who used to fix the car? Used to do the handiwork around the house you know really identified being helper in the family and now that they're older and maybe can't get up on a ladder. It's really hard for them. To let go of who they used to be. Emotional clutter block number three. If I am correct. It's the stuff that you're avoiding absolutely and full confession. I am a clutter block number three. I have it. I go a week without opening my mail so this is not opening our mail. This is not paying our taxes. This is not doing the business of being grown up and the interesting thing gave about this one. The people who tend to be very very successful at their job almost always seem to have letter block number three that they're really really successful work but then when they come home they avoid doing their grownup stuff. I completely agree with that. I feel that my day while I'm at work is when I am an adult and my time at home is when I can enjoy life and a lot of the stuff that I'm avoiding is stuff that I know is just going to make me unhappy. We'll just go with GONNA say angry unhappy annoyed so it can wait till tomorrow right absolutely and also this is an absolute block. Because you think I'm so together at work of course got it together at home. I'll get to that stuff eventually. So it's this story that we've told ourselves but what happens with this clutter block especially you know. This is the one that can end up costing you a lot of money right. You don't pay your taxes or you get behind in fees and interest like this is the one that can really do some damage. Also when that's like just put your big girl pants on and open your mail. Just do it. You GotTa do it now. This next one really spoke to me personally because I think that I'm definitely guilty of it. So emotional clutter block. Number four is my fantasy stuff for my fantasy life. I am so guilty of this county. What what do you? What do you fantasize you're GONNA be or should be so for me? I just keep thinking that I need to hang onto certain things because I'm GonNa need it in the future for example as soon as my podcast gets on. Sirius Satellite Radio. I'm going to need all of this equipment. This equipment is not doing me any good and when I'm even going to say when Sirius Satellite Radio comes a calling. They're not gonNA want my crappy equipment but I just believe if I get rid of it. I had limited my choices. And that's really the emotional part right absolutely. I believe that this stuff is connected to my success. Even though your going to tell me that it's not and you're right by the way you're you're so right and the great thing about that example in Vancouver Sherry is that you know what Sirius Xm radio has you studios beautiful equipment. They have the best of the best so while I love that. That's a goal for you like get the fantasy part out of it. Get into the reality of it again. That goes back to. You're not living the life that you're living right now. You're not happy with what you have. You're not focusing on. This is the equipment that I used to do. My podcast and it works. It's fantastic all this other stuff. I don't use but when I look at it. I remind myself that I'm not where I WANNA be. Not necessarily in a good way. It becomes a stumbling block absolutely this one. I see a lot around fitness equipment. These are the people who go. You know what I need to be. I need to be a rock climber. My life would be perfect. If I'm a rock climber. So they go out and they buy all the equipment they don't rent it they don't borrow it. They buy all the equipment. The shoes little bags with the chalk and they get up the rock and they're like I'm scared of heights or I don't like this at all and then they've gotten all this stuff with this thing that they think they should be and they're not and then they get angry at themselves. Why should be that? It's like no if you're not a rock climber you're still a really good

Sirius Satellite Radio Pinterest Home Organization Facebook Amazon Tracey. Turkey Nordstrom Sirius Xm Radio Gabe Sherry Vancouver
Metrics and Mindsets for Retention & Engagement

a16z

10:26 min | 6 months ago

Metrics and Mindsets for Retention & Engagement

"The conversation that follows is one of our more popular episodes from a couple years ago featuring general partners Andrew Chen and Jeff Jordan. In conversation with me on how after you acquire users which we covered in another episode than how do you keep them engaged retain them and even resurrect or re engage them and what are the key metrics but first we begin with what happens after the initial acquisition as different kinds of users? Join a product or platform over time. What does that mean for engagement? And where do cohort analyses? Come in one of the things that you see. Is that people end up using these products very differently because the kinds of users that you're getting are changing over time you know when you look at something like rideshare. All the early cohorts are basically people in urban areas. And then these days all of rideshare is more like suburban or rural folks. Because you know you've saturated all of the center and so what you tend to see is as you acquire your folks you know your core demographic out that actually ends up showing up in the engagement and so you know going back to the natural like kind of gravity to the whole thing this gravity also hits the engagement side of things as well and then ultimately the LTV because your users are typically getting you know kind of less valuable. It may take years to see this kind of play out. But that's kind of the natural law and there is a progression these and particularly the ones that are really successful early on it's all about getting users users. If you're wildly successful at doing that you run out of users. Are you start running low on users and you have to go to engagement? So pitchers has a very high quality problem right now. Most women in America have downloaded the PINCHER staff for years. So some growth can come through. Okay there's some number of women new nerd pinter somewhere in the country but much more so they need to engage and reengage the existing audience. I mean we love engagement from an investor standpoint. Because it's just that stickiness some you can often hack your way into new users. It's really hard to hack your way into true. Engage someone spending twenty minutes a day on your site offer up pinchers and offer. The major investment thesis was. Oh my God look at that engagement kind of thing and you know if they can scale the user base. It's it's a beautiful right. What we mean by engagement is actually interacting with them and seeing their activity because two Andrew's three points of acquisition engagement retention. The third piece is keeping them. The way that will often analyze this as looking at cohort analyses. We'll look at kind of each batch of users that's joining in each week and really start to dissect like well. How active are they really and to compare all these cohorts over time your basically putting the users that come in from a particular timeframe. Let's say it's a week right and you're putting them into a bucket right and what you're doing. Is You want to compare all of these different buckets against each other. And so what you typically do you look in a bucket of cohort of users and you say okay while once. They've signed up the week after. How active are they? And what about the week after that and the week after that and you can build out a curve and it just turns out that these curves once you've looked at enough of them surprisingly human nature. They all look kind of the same Ivanko. They kind of all kind of curve down. And for the good ones they start to flatten out and Plateau and then for the really good ones. They'll actually swing back up and people will come back to the service to what you WANNA do. You WanNa compare the various cohorts against each other in time to see if you can spot any trends on how the usage patterns are increasing or decreasing when you add a new layer two layer cake. You know you might unlock a bunch of new behavior. Reminding unlock a bunch of new frequency. That didn't exist before or alternatively over long thresholds of time people tend to become less active as you move out of your graduates whether or not a specific organizers. Flattens out is really important. Because if you're in a world where they kind of slowly degrades and then all of a sudden it will actually go to zero. That means that you're naturally always kind of filling up the bucket. You know you kind the leaky bucket. You're constantly and what happens. Is that gets progressively harder as you because if you want to keep your overall growth rate because that means you have to double triple quadruple your acquisition in order to counteract for that one growth accounting equation. That's often thrown around is that you're use of your net. Monthly active users equals all the new people that you're acquiring right minus all the people that are churned. Right and plus all the people that you're resurrecting you know engaging reengaging executives that are coming back after they've turned and so what happens is for a new startup. You are completely focused on new users. Because you don't really have that many users to turn and overtime as you get bigger and bigger and bigger what you find. Is that your your turn. Rates starts to you know. It's a percentage of your actives and so the evolution of most of these companies as getting bigger tends to start with acquisition then focused much more on churn retention and then ultimately also Laron resurrection as well in the CO occurs a couple of other features that I love what usually in marketplace businesses the best models are built off of the cohort curves. You have to understand that degradation and where it goes using. Cohorts really give you a sense of are there network effects and network effect is the business gets more valuable than more users that use it if it gets more valuable. You're newer cohorts should behave better than your early. Because the service is more valuable given how many there there's ten times more restaurants you're going to get a whole lot more reservations per diner because you were serving more on the need. So the open table courts would climb up and get more attractive over time versus we. Oh we talked about typically they tend to degrade over time if you've reversed polarity and they're growing overtime. It means you made the business more valuable and then you start projecting forward okay. What way to know. The business is actually more valuable than thinking is valuable bleed over on. May in a network business. We always ask. Show us the cohorts everyone asserts. I'm a network effect. I'm a network effect. But when you say show me. The data cohort curves show at the other. Really interesting part is segmenting it to actually ask you. What are the buckets of cohort? All demographic data for a bunch of hyper local type businesses. The reason why segmenting based on market geography why. That's so valuable is because then you can compare markets against each other. You can say well you know this market which has much more density in terms of the number of scooters behave like this and you can start to draw conclusions sort of a natural ab test in order to do that. And I think the similar kind of analysis you can do for B. Two B. Companies is for products that have different sized teams using it. If you have a really large team that are all using a product. Well are they all using the product more as a result? And let's compare that to something right. And so this way you can start to disassemble the structure of these networks and do they actually lead to higher engagement. Slack would be a perfect example of that. You know if you have five people in the organization using slack you get one use curve if you have you know the organization it's the operating system for the organization. You have a very different curve. It's not just an accident you have to sort of architect it not just expect. Barron deputy to volunteer place so after you get the new users the way that you have to think about it is around quality right. You have to make sure that the news turn into engaged users. One of the things people often talk about is just sort of this idea of an Aha moment or a magic moment where the user really understands the true value of the product but often that involves a bunch of setups so for example for all the different social products whether that's twitter facebook or pinterest etc. You have to make sure that when you first bring a new user they have to follow all the right people they have to get the on boarding experience which by the way isn't just signing up but it's actually doing all the things to get to this like a Ha- where you're like I get this product for me and once you get that. Then they're kind of didn't have the opportunity to keep them in this engage state overtime. Is that really such a thing that there is a a Ha moment or is it? Sort of like accumulated a lot of the later users on facebook came because everyone else was already there is this only tied to new users. Mukisa facebook actually the fact that everyone was already there makes the Aha moment that much more powerful because all your friends and family. They're already there. You're feeds already full of content. And the first time that you see photos that may be someone that you went to high school with that. Thank you so excited when I saw an old friend right right. Yeah exactly and so what that means like you get the product and then afterwards when you actually are getting these push notifications or emails. That are like hey someone's birthday or whatever you've internalized what that product is and this moment is different for all sorts of different companies. I've always heard this referred to as the magic number when you show up and it's a blank slate. It's like what is this about. But they would drive you maniacally to follow people because when you got to their magic number where they'd statistically correlated the number of followers with long term engagement and retention. They would kill you to get you there. Doing what felt like a natural acts of lake. Yeah you log on to follow and you say no and yes but what got you there it kicked in and the service then quote work for you the Entrepreneur I work with. They're trying to figure out. What is my magic moment that then creates the awareness of the value prop so take the example PINTER's pinchers when it goes to a new market first of all. They figured out. They need a lot of local content to make a compelling the local users the US Corpus of image is doesn't necessarily is helpful in international markets but isn't sufficient and I don't only want like skirts. Wear your exactly. I haven't worn in North America. Then once you have the content set then you have to get compelling information to that individual in front of them which you know. You don't know the individual when they walk in the door. The faster they do that the more quickly the better the business performs engagement goes up retention goes up and at work so different entrepreneurs had to figure out what is that. What experience do they want to deliver? Where people get it and then. How do you engineer your way into delivering

Facebook Andrew Chen Slack And Plateau United States North America America Engineer Jeff Jordan Twitter Barron Pinterest
"pinterest" Discussed on Marketing Above All

Marketing Above All

11:54 min | 7 months ago

"pinterest" Discussed on Marketing Above All

"Eighty three. Today's topic is local marketing with Pinterest. So pinterest Pinterest pinterest. I WanNa make sure that. Initially I dispell. Some of the common myths of the platform and the biggest myth with Pinterest is that it's a platform and that's only real really being used by teachers and educators and only women for example and that couldn't be farther farther than the truth over the last couple of years. I've been seeing some really extraordinary growth with pinterest so I wanNA give you some of the metrics but then I also as usual when I give you some of the tactics and tips on. How can you actually get up and running with the platform and and driving more attention to your website and for your business the first thing from a age standpoint pinterest it has a pretty diverse group from the age standpoint so there are some people that are younger that are using the platform but more of the ages tend to be in the twenty five to fifty four but they have some pretty pretty good can penetration and usage among each of the different population groups? So if I look at like twelve to seventeen seventeen I mean they're typically GonNa make up roughly thirty percent of that population eighteen to twenty four. It starts to get a little bit higher thirty five percent. And if they're twenty five to thirty four and even really twenty five to forty four there in about forty percent of that population elation in the same thing goes with forty five to fifty four give or take thirty four thirty five percent so they don't really have seventy any percent if I look at a platform like snapchat where they've got the domination and twelve the seventeen for example but then they're only being shown maybe to five percent of people that are fifty five to sixty four pinterest is quite the opposite. They have some pretty good Population percentage across all the different age. Demographics I mean they even have twelve thirteen percent of the population that is above the age of sixty five. Live which I I really really like so from a user standpoint. I mean they're literally GonNa make up about forty one percent of all all of the US Social Network Users in twenty twenty and they just edged out snapchat so snapchat is going to continue. Continue to remain flat but pinterest is actually continuing to gain some share. Now it's not gaining a ton of share but it's continuing to gain some really interesting share so one of the pieces that's really allowed it to continue to stand the test of time and not actually go flat like a lot of the other social networks six has been again that variance across all of the different age groups. So what do you do with Pinterest. How do you you actually turn this into eyeballs and sales and all that good stuff so with pinterest? He really have to be careful with anything that relates to sweepstakes and contests and Kinda spammy messages. And things like that so you WanNa make sure that you read over their terms and conditions and understand that when you're signing up as a business account which is what. I'm highly suggesting rather than a personal account. You'RE GONNA WANNA pinterest for business account and that allows you to you really get more of the benefits of pinterest and really all the different marketing options. So take a look at the terms of service and and just make sure that you actually know what you're committing meaning to but the thing that I really like with the business side of things. Is that the pinterest analytics at one of their newer features. But that allows you to you. Really start to get more of that tracking information in your will then start to see which of your content is working better so that you're constantly improving an continuing to enhance the marketing. So what do you do with creating popular pins and how does this work. So so the neat thing with pinterest and I was like to keep this in mind. Is that each pin that you do on average it's GonNa be worth seventy eight cents in sales. It's GONNA drive to website visitors six page views and often as repented on average ten times. He might be like Michael. Seventy eight cents. Well that obviously he is contingent on the type of business but it also is a compounding effect so as you're continuing to post more and more and more continents can continue to stack on each other and it's really a nice visual platform. It's really like a visual search. Engine if I look at Youtube the second largest search engine in Pinterest really to me is two visual search engine. So when you're writing blogs and posting and things like that you want your content to be searchable and it's the same thing with pinterest. You really have to understand how people are searching so that you really can create those popular pin so one of the things that I like to do is is really start to look at. What are some of the popular categories? And you obviously want to be making sure that the categories correlate back and relate to your business but when I say they should be re- related back to your business keep in mind than as a local business. You can still use different things to attract people to your business so if you live in Tampa Florida and you own and local gym. You don't just have to talk about in Hindi put content out. That's health related. You could do obviously health and fitness S. but you could do fashionable content. You could do food and drink. Which tends to be the top category on Pinterest? You could do quotes which is another one of the top categories so there's a lot of different ways to start to tie in but you WanNa make sure that you know your demographic and the type of people that you're going after so it's really starting to make sure that you're grabbing those popular categories. Initially now again I mentioned earlier that while the platform isn't just used by teachers it still largely is female however in the last year or so the amount of mail users has doubled so the mail users and Pinterest pinterest fastest growing demographic so it's not just a female driven platform so what are some of the images that are going to appear and do Ellen Pinterest so you WanNa make sure that clear lear high res images they tend to be a lot more visually appealing and more professional looking one stat. That was very very interesting. was that lighter. Images are re pinned twenty times more than dark images images without facts. They're also getting twenty three percent more re- pins so I'd like to say when you're starting to create images in these different categories and things like that it's all about the whole it keep it simple methodology simple crisp images that really highlight the message that you're trying to convey from an an optimal size standpoint typically. I'm suggesting seven thirty six by a thousand two so seven three six by one O. Two pixels is good for a typical pin. It's not too big. It's not too small and a few US Canada. They've got some different different templates and things like that. That tend tend to work. Well so what are some of the other content pieces. I'm a huge fan of infographics. So you can make infographics anything. Diy Why tends to be extremely popular. Believe it's the second or third most popular pin category so anything that's DIY that can in correlate back to your business or the type of people that you're aiming to reach out to. There's a lot of different things when it comes to shoe timing and things like that. I've done a lot of testing and obviously backed by research but the data has shown that two to four. PM Eastern Standard Time and anywhere between eight PM and one am eastern. Senator time tend to be the best hub. Spot says Saturday morning is often the best times teams as well. The other thing that you can do with Pinterest is you WanNa make it easy to pin content from your website so if you've got a different images and things things like that I mean rating wordpress. There's literally a Pinterest pennant hover button. That people could easily take that in correlated back to pinterest. Chris you want to start to get people obviously sharing the content. The other thing that you can do is connect pinterest with all your other social media platforms so that what can be done is well same thing with any content. You're putting out. You WanNa make sure that you're sharing pins in the newsletter and things like that so you can say the most popular pinch from the week had over pinterest to get even more of them for example and from an Seo standpoint what you wanna be doing is researching the keywords. It's so what are the different keywords that people are searching for leverage those keywords or key word in your pin title same thing with the description and same thing with the file name and if you continue to do that you're going to continue to get your pins found and then people start to share your content. They'll start coming back to your site. They'll start commenting on your materials in different things like that added in that in and of itself literally will start to grow your pinterest fouling rather than continuing to give you too much content. I like to kind of keep these a little bit more condenser. I'll do another follow up episode tomorrow on kind of engaging with other users and some other pinterest strategies get out there take some action with pinterest Michael Tazar signing off. Good morning good afternoon and night have a good day. Thank you thank you for listening to this episode of marketing above all talk. Now get out there make a change and take some action Sir and hey don't forget to leave a five star review until all your friends. This is the greatest marketing podcast ever ever. If we look forward to seeing you here tomorrow..

Pinterest pinterest US Michael Tazar Ellen Pinterest Tampa Florida Diy Senator Spot Chris Canada
"pinterest" Discussed on PhotoBiz Xposed

PhotoBiz Xposed

04:28 min | 1 year ago

"pinterest" Discussed on PhotoBiz Xposed

"And I'm looking at you'll sign, you know, so you were a tailwind user than you would put the plug in on your desktop. Shop Roddick gun, and you would just once you're done. Once you've published then you just go to your little icon on your own desktop at you would schedule mauled outweigh just a slot. Quick sidetrack on looking at your blog post from this broad, but the fasten Ida, and I don't see any pin. It buttons popping up on your blog for me to pin was that. Okay. So that particular one right now, I'm short a blog post. So I really need to do a blog post, but I didn't wanna like go dead on Pinterest. So that is pin from my gallery, which is like my homepage. Not from my actual blog. So the way that squarespace is done is about you don't have the pin it buttons at least in my template. You don't have them on your gallery page. But if you go to my blog on my website, there's a button there now. Okay, go with Pinterest consistency is so important that I didn't want to all of a sudden drop off for a few days. As so they didn't have content. So I just went in and pinned a few that I wanted to share from my gallery. Okay. So what do you mean by consistency? So important you have to be seen by patriots to be uploading regularly. Even if he's a schedule tool. That's okay. Oh, yeah. So Pinterest values consistency. So like, if you're not using a scheduling tool, you're better off to go in and pin, three five pens a day rather than once a month, pending like thirty. Okay. All right. That makes sense. And when you peanut with the tile wind apple plug in that automatically applause. You'll URL your real with that photo originated on you'll website. Yes. So if you're pinning it or using tailwind directly from your website, it will attach the URL if you just have like a one off that you want to upload yourself, then you can click the plus button on Pinterest and upload an image. And then you would copy in pace the URL that you want in the URL box. I try. So is there any other tricks of things that we should know that if we're pinning our own images for on blokes? Well, I guess yeah. This is a thing. That's really worked. Well for me. So if you're looking on but say if you're on Pinterest right now, looking at my pins. You'll see there's a little you can toggle to pins. Yes. Okay. And if you scroll down you have to scroll down, but the thing I found that really really works is when you create a long form pin. So yeah, you'd have to really scroll down, but what I'll do now is all do kind of like a little collage. So I create a pin? And I'm sure the photographers, you know, they do this easily. But for me, I go to Canada, which is you can be a free count. And I create a long pin which will have a four or five images to convey the themes to have a Bougainville inspired wedding. I can take like four or five of the images. Maybe I take a bouquet shot a wedding party shot. You know, something from the venue or like the invitations I can take or five images put them in this lung pin? Maybe puts a color palette or something that stands out in it creates these. Attractive pin? So if somebody's looking like I had I did one for an industrial woodland wedding. It shows like oh, wow. There's a whole theme to this. Let me click on that they really capture people's attention in those pins have done really well for me. I can I just don't understand his correctly. So you taking multiple images, and creating a long skinny image. That's a long vertical skinny image. So it takes up more real estate inside Pinterest. Well, no because. Okay. So Pinterest says, you know, you have it like seventy percent higher chance of your pin being looked at or notice if you have a vertical pin so vertical pins do better than horizontal pens. Right. But say you wanted to share like you had some really great horizontal you could stack three horizontal images in vertical template. Right. But it has to be in the six by nine ratio. The Pinterest has a ratio that specific to pinch..

Pinterest Ida squarespace Roddick Canada seventy percent
"pinterest" Discussed on PhotoBiz Xposed

PhotoBiz Xposed

04:19 min | 1 year ago

"pinterest" Discussed on PhotoBiz Xposed

"I don't know if it's the same for you. I'm guessing it is. But once you get a couple or inquiry, go from social or the web to your website. That's something is really going to happen. That's what they become. We'll have the potential to become. You'll Klein is that the sign for you. Yes. I mean have to also say like just because someone is clicking on one of my pens and coming back to my website. It doesn't mean that they're going to you know, once they get their submitted inquiry. Right. That's true. But it's a lot more traffic. So especially if you're a blogger, you wanna get more of us. It's a great way to get people on your site. But then once you get on your side. You have to capture them in some way. Right. Absolutely. So you still need that works and the he's going to convert visit as to leads and then eventually booking so. Yeah. Totally get that. So I if someone that's new to patriots. How do we get started had we seventy five percent about traffic from Pinterest? What do we do? Okay. So I think I you have to understand Pinterest. And my first point like, I mentioned is don't think of it as a social network think of it as a discovery network Pinterest is a powerful search engine rather than social media. So if you can get your head around that, you know, you're Pinterest efforts will spread your content far beyond Pinterest. So basically any time you put into petrous you get bonus in Google because oftentimes like say, I searched for wild wedding bouquet. Right. Some of the first links that pop up that aren't ads are Pinterest there. There Pinterest images. So you can also get your images to rank in Google image search, which is different than just a normal Google search. So it's just your ballot. Eating your images and moving them higher up into the Google ranks. So you'd expect the broad might be searching for things like that in the image. Search function of GU a nets way you can pop up. Yes. So you could be searching for that wild wedding bouquets in Google or you could be searching for it in Pinterest, and they will pop up in both places. So I get that. It's not a social network. It's more of a curation, and I using SEO or are you actually using it strategically to take people from Pinterest and Google t- whips? I'll look which you I'm with Pinterest. Well, when I started it I use Pinterest to plan my own wedding in I went to Pinterest to look for. I mean, I found my wedding photographer on Pinterest. I was going there to see photos from my venue. I was going to get inspired. So I was like, oh this like I found my vendors on Pinterest and plan my wedding on Pinterest makes sense for wedding planner to be on Pinterest. So I would just you know, start pinning inspiration and things like that. Then when I started getting inquiries that said they found me on Pinterest owes like oh. And then I realized the ones that we're finding the on Pinterest were because I specifically had pinned something from venue. They were interested in. So locate are really important, so you're shooting at a venue that you love and you want to continue shooting there than pin those images because people are looking for their locations to see other images from there. I can see on your account you've go to board he liable wedding venues in Los Angeles and southern California. That's all you'll venue images will go inside your Pinterest account. So that particular board that is been us all over. So some of those are my events some of them aren't that's aboard for someone to add value. So if somebody's looking for a wedding venue and southern California here you go. I'm just giving you all of these ideas that you had no idea about right, and these not necessarily your events, you might have nothing to do with these venues. No. So like oftentimes Pinterest is like eighty percent other people's hands and twenty percent your own content. It's definitely you're sharing other things..

Pinterest Google Klein California Los Angeles seventy five percent eighty percent twenty percent
"pinterest" Discussed on Gadget Lab Podcast

Gadget Lab Podcast

04:12 min | 1 year ago

"pinterest" Discussed on Gadget Lab Podcast

"That recipe or travel, we want to enable that I'm smoothly as possible does seem as though just holding up your camera lens and saying what's that thing and going like that is a lot easier than to your point typing in like, we're looking blazer with. I dunno tweed. Right. Like people do this when they search or they're searching for a car. They saw on the road or whatever it is. And so holding up your lens seems like it would just be super fast channel commerce. Yeah. I think that the opportunities exciting to me like a lot of the most futuristic technology once it's out like it. Immediately feels familiar so it's really familiar to people to walk into a store after seeing something in the window and talk to somebody and say, hey, I'm looking for something like that. It's really familiar to people to walk into a barbershop. And there are these books of hairstyles you'd say like making me look like that and Pinterest enables you to do that on a much much wider scale. Do you think the future involves us doing that through some sort of heads up display? I don't know. Actually, we were just talking backstage. I haven't gotten a chance to use the latest generation. But I think that's where people are aiming for. And I don't think that's a crazy idea. People wear glasses on their face. And so if you could have information, that's useful. Also, make them look cool. I think that there's a real real market for that. I think there's still a while before people look cool wearing heads up displays though, we haven't really reached that tipping point yet. I wouldn't say we reached it yet. I mean, one thing that people bring up that are into this idea heads up displays or doing search visual search through displays on your faces is that right now, we're so immersed in this society of people constantly staring down at their phones. We're always looking down. And so maybe the theory is that if we were wearing something on our faces we would be more engaged with the world's. And do you believe that that could be the case? Honestly, I don't know. But I do think there's a really good conversation going on about whether the purpose of technology is to consume our lives and distract or whether it's supposed to enrich our lives and in really early on in Pinterest. We said that our goal wasn't to keep you online. All the time like we don't tally the number of minutes that people spend on the service. Our goal is to get you off line and hopefully get you to do something. And that's sort of our vision of how technology can play a positive role in people's lives. And it's something that we're investing. Over the long term on making a reality. How do you square that though with running a business? Well, I think that the great thing is those things that are very much alliance. When somebody goes out and buys, something, we are really aligning with the consumers are there to do with Pinter's are there to do which is to discover something and get inspired, and what businesses want which is to be discovered by people who love their products or services that alignment between the motivation over users and the goals and motivations of advertisers. Kind of at the heart of our business, which is an advertising business. Going back to that point though about everyone being so heads down on their phones or really immersed in social media. Now, I mean, there have been a lot of questions about whether social media is actually good for us. Whether it's good for human beings. And where do you put Pinterest in that category of social media? And like, how do you measure? What is actually good for users versus what is just them endlessly scrolling through pins for hours at a time. And maybe not emerging totally happy all the time. I mean, had you know, how are you looking at that cancer? The first part of your question. I think that the mindset people are in when they're using Pinterest is very very different than when they're using social service in we actually try to measure this. We survey users, and we ask them how they feel and what people tell us is that when they use Pinterest. They feel optimistic because they're thinking about what might be in the future..

Pinterest Pinter
"pinterest" Discussed on Gadget Lab Podcast

Gadget Lab Podcast

02:49 min | 1 year ago

"pinterest" Discussed on Gadget Lab Podcast

"And then if you were to plug in a home appliance that is has a simple on auction like, for example, I once rigged seventeen dollar mister coffee pot. It had a simple on off button. No, no timer. Plug that into the smart. Switch set the smart switch up to respond to Alexa. You could say like, hey, Alexa, turn on a coffee pot. And then your coffee pot turns on dozens of coffee pots across the world. Alexa, turned on mole are really fun. Give to usually around fifty bucks or so Amazon's probably less because Amazon tries to undercut up everybody, buddy. But that's a whole other podcast. Alexa, play black Sabbath. Improving lives. Right. Well, that's we've we've blathering on about our are awesome gift recommendations long enough. I think it is time to go to the second segment, which is the interview that you did with Ben Silverman from Pinterest recorded at web summit in Lisbon Portugal. Learn good talking to Ben's Overman onstage. Enjoy let's go Penn. Some gadgets. Thank you so much for being here this morning. Thanks for having me. So you guys have a pretty good critical mass of users here and Europe. But for people who maybe don't use Pinterest have never used Pinterest. Maybe they think about it like their friends or pending stuff further wedding. And don't know much else beyond that tell people what Pinterest is. Yeah. I mean pitchers is a place where people go to get inspiration for their everyday life. It's it's big things. It's like a big event like a wedding or the redecorating home. Sometimes it's small stuff like picking out a meal, but people use it really differently. And we're excited to have a lot of folks all over the world now using today. How do you put Pinter's in the context of other social networks mean people say to you is it just like Instagram? What's your response to that? Well, you know, when people use Pinterest what they tell us is that the real using it for themselves. They're using it for their hobbies their in spray. Nations whereas social service like Facebook or like Instagram, they're using it to communicate with other people, and we really believed that while social services Cirque rate, and there are a lot of wonderful ones. There aren't that many places you can go I'm just think about your own future in your own inspirations. Can you give an example of sure I use Pinterest? I've got a family in two kids since I use it to plan activties. I want to do with my kids when we go on trips and vacations use it to plan the things that I wanna do in new city. They're professionals that you said, you know, we just talked to one of the directors of the movie. Crazy rotations, and they used it to lay out all the sets. And so there's a really wide range..

Alexa Pinterest Ben Silverman Amazon Europe Lisbon Portugal Penn Facebook Pinter seventeen dollar
"pinterest" Discussed on This Is Success

This Is Success

04:17 min | 1 year ago

"pinterest" Discussed on This Is Success

"And then I'm a visual person. It's not a coincidence that I co-founded Pinterest. I love it. When people show the work rather than tell they show the prototype or they show that Zayn they explained this. How I would use it personally. And I find those are ones where it's much easier to make a decision on which direction we should take. And so even though Pinterest is in in the same like social sphere as Facebook or Twitter. It's still an app that people incorporate into their daily lives, and we're just there like nonstop basically discussions around just privacy concerns, or how is my data being collected Pinterest, though, has hasn't really I I've seen any like scandals around that how of you maintain that trust of. View of a user base. Well, we think privacy is incredibly important. And we think it's also very important to be clear with consumer about what's going on. There are two kinds of boards. There are boards that anybody can look at and browse and their boards that are secret. And in that sense. I think it's it's quite a simple service. The other thing about Pinterest. That's that's really helpful for us is we make money through advertising. But unlike a lot of services were advertising is kind of bolted on on Pinterest. There's a very very close alignment between. What people are there to do, which is get ideas. And what the advertisers are there to help them do which is to get ideas. I'm so that that basic alignment is really important if I'm using Pinterest to redecorate my home actually want advertisements from furniture providers or from paint provider because they can use those to make my home better. And that alignment, I think makes a lot of the conversation and expectations setting with users a lot easier because people can see why there's an exchange in value between advertisers. Pinterest. I'm in between the users advertisers, and that's something that's important for us to preserve overtime. So it's like a looking to the transparency of well, it just it just sort of makes sense like advertising online gets a bad rap. Because a lot of times you're very clearly there to do something other than Seattle's I wanna watch this TV program or I want to communicate with my friends ads. Don't actually make the experience better in any way. But pinterest. You're there to get us to do things in your life. And a lot of those things are able to buy the products and services that businesses provide. And so there's a logical connection between why you're using Pinterest as a user and why you're seeing ads Caesar and that alignment it's good for users. It's good for us business. And it's good for the people that use their advertising products, Pinterest is still private are you considering taking it public? And do you have an idea of what an advantage would be? And what maybe a disadvantage would be of that. Well, long-term we want to be an independent company, and you know, we don't comment on when and if we're going to go public, but we tried to build it all along the way to be a company that can be self sustaining self sustaining financially self-sustaining culturally, and that's because we think that the mission that were on to try to bring everyone inspiration. It's a big mission. Right. It's it's it's not it's not a small functional mission. It it's one that we could realistically pursue for ten or twenty years and still have a lot of work to do. So we we've always we've always had big ambitions for for the company because the missionary chosen to undertake is one that has a long time horizon to fulfil, and so what what would be next for the company in terms of fulfilling that that long-term vision. Well, working on a bunch of stuff that I'm extremely excited about one one area is really in this area. How do we give you better and better personalized inspiration at a very broad love. Title. We want to take the best of human curation. So this ability for somebody to pick out the ten fifteen twenty items that are meaningful to her. And we wanna combine that with cutting edge machine learning and recommendations, so every time you open Pinterest. You're greeted with almost a catalog that looks like and feels like it was handpicked for you. Then then once you get that inspiration. We wanna make sure that you can make it part of your life, and for us that means that everything that you see we can connect it to a place that you can buy it at your price point..

Pinterest Zayn advertising products Seattle Facebook Twitter Caesar twenty years
"pinterest" Discussed on This Is Success

This Is Success

03:13 min | 1 year ago

"pinterest" Discussed on This Is Success

"Actually, we literally didn't have anything to lose. And so we. Didn't feel bad about asking people. But other things that I think I learned was that investors. They kind of want to hear that you're selling the future, you're selling a dream of what could be when I used to go in and pitch investors. I was very careful not to over promise. But we could do so say, hey, you know, we don't have any money. We don't have any experience doing this. But we think this is a good idea. We're going to build this piece of software, and I couldn't understand why why they weren't funding us. But it was the worst was probably the worst sales pitch they'd ever heard. And I think I learned that people don't expect you to have all the answers. But they wanna see that you have confidence that you're going to figure it out in the future. And that's same of investors. It's the same with the employs you hire. They wanna know that you're going to work through those twists and turns and try to figure out the solution. Even if you don't know the answer, right, then so at what point did, you decide that Pinterest was going to be something that you would work on. So we've been working on this smartphone app. And it wasn't really taking off back then every single app had to be. Proved by the apple app store, and sometimes we'll take weeks or months to build it. And at that time, I'd also become friends with a guy named Evan sharp who is a student in New York evident, I kind of cut from the same cloth. But how did you meet him? I met him through a mutual friend. Actually, pretty loose connection. It was the guy that neither of us knew that well in college, I'm and he said, hey, you guys both love the internet. I think you should catch up when you're visiting New York. So I remember meeting. Evan and yeah, we just we just hit it off. And we started talking about how much we enjoyed the internet. All these great things we wanted to build, and we had one idea that we both shared, and it was a product that we wanted for our selves, we wanted to be able to take all the cool things we found on the internet and just collect them in one place. So you could access them later, and you could browse the collections if other people I used to collect things as a kid, I collected bugs and stamps. I'm Evan collected baseball cards, and that he was in graduate school. I'm so he was also collecting a lot of visual image. Sorry while he was studying architecture. And so we just started building that on the side. And that was how Pinterest came to be. So at what point did it turn out to be that? Okay. You know, what this little project that we're working on? This is actually going to be what we need to dedicate ourselves to. Well. So when we first Bill Pinterest, the first thing we noticed about it was the we personally just loved the product. So we were using it all the time. And there weren't a lot of other users, but we were able to keep iterating on it and making it better every single day, whereas the phone app, we had this really long cycle between when we would make changes and then submit it into the store, and then they would get approved over time. And so the natural momentum was with Pinterest 'cause we could work on it every day. And then slowly we started sending it out to our friends our family. They started telling their friends about it and pretty soon. People started telling us they really liked it. It wasn't a lot of people. But we will get notes from them and say, hey, I love this product when it would go down because sometimes, you know. Would go down. People would write to us. And they would say, hey, Pinterest is down. I'm really depending on this too redecorate my home or to plan out my wedding. And so we decided to double down on Pinterest..

Evan sharp Pinterest New York Bill Pinterest apple
"pinterest" Discussed on Gadget Lab Podcast

Gadget Lab Podcast

02:34 min | 1 year ago

"pinterest" Discussed on Gadget Lab Podcast

"Experience, Pinterest has always done a great job of delivering pins that feel relevant and like weirdly relevant. But I also know there are times that Pinterest gets this wrong and has gotten it wrong in the past. And there. You know, specific things that interest has done to try and improve that are their stories from earlier days where you feel like the algorithm got it wrong. It's wrong all the time. Now. Petrous the kind of thing where the Moyer use it, the better it gets. But so quite a funny thing is I remember I was in Mexico once at a coffee shop and. I looked a computer open that was like the point of sale computer for some reason. Pinterest was up and it was this guy behind the counter a bodybuilder. This is to use pinch issues like, no, I don't use Pinterest when asked him is like, look, I looked and I don't know why how to open, but his home feed was into became kinda girly stuff. And this is this guy who kind of projecting a lot of masculinity. So that kinda made a lot of sense. But then I asked him what he was interested in. The key He said. said. Paleo was like about paleo diet. So Asmaa type and paleo. So we searched for paleo and just saw the light bulb go off, you know, and that's just the story about how if we're not showing you things that are relevant, Pinterest doesn't just feel. Useless. It feels actually negative or bad. You know, it feels like it's reflecting someone else and it is such a personal environment for people. It's a very personal thing that if it's wrong, it feels I wanna say -fensive but feels negative, not just neutral. And so we're constantly course trying to make that better. But there is this process in the beginning, we have to learn what your tastes are, what you like to make the product really function for you. Are there other other tools you have your eye on in terms of greater personalization. For ways that you're sort of thinking about how to make pinchers feel ever more personal in the future. Well, right now I think it's less about. Innovative technology and more again about emotional outcomes. I think we're just kind of understanding why Pinterest does feel more personal and why people feel this freedom to play with ideas or possibilities, and that they might not another platforms and we're learning, it's because pincher says the space that feels not judgmental, for example, where feels very personalized or it feels sometimes secret and private, and those maybe obvious to you as user..

Pinterest Moyer Mexico pincher
"pinterest" Discussed on Gadget Lab Podcast

Gadget Lab Podcast

03:43 min | 1 year ago

"pinterest" Discussed on Gadget Lab Podcast

"It's not on with the news is it's on what could be and as you navigate images very much kind of understanding in a way articulating your future dreams, future self, what you'd like. And that's a very beautiful action, I think in activity and so so rare increasingly in social apps is a, is that sort of mind toward the beautiful future and not the terrible present. No comment. What sort of considerations design wise do you do you have to do you have to make or do what sort of things do you have to think about when you are designing an experience where it's almost totally visual where you know somebody may be searching for text, but then the results they get back are not text. How do you, how do you present that to him in a way that in a way that makes sense? You know. Well, the great thing about images as you know when you see it. Yeah. And you know my experience as a user of Pinterest and other visual platforms is. I'm usually looking for something that I can't quite articulate with language. And so quite deliberately from the beginning was designed to kind of show you what's possible so you can choose so that you feel in control and all goes back in a way to this idea of browsing browsing verb is something that you know animals do it when they're trying to eat plants. They browse for leaves, and humans have always done it. And you know the last hundred years in stores libraries and a lot of our public spaces been about browsing curated collections and looking for that thing. And when you're browsing, find something you like, and then you pull it out and maybe you deepen read it or do it. And Pinterest is just a more visual manifestation of that online. You kind of look for something. And when you see something you browse through pick you pull it out and put closer to you. And so in a way we're just trying to mimic the way humans interact with their visual world. But again, I think it's almost easier. I mean, we're, we're visual creatures. It's the dominant. Sense. I think it's something like five or eight x of our border. Super cortex goes to processing visual information than the next closest sense. And so visuals feel very native. They feel very natural, and that makes it quite a joy to make the design. I think I want to pick on something you just said about control. So Pinterest is very deliberately designed so that when you are looking for something, you don't just get one search result in return. You've got a whole matrix hold great of images, right? And then you click on those and that delivers another grit of images, right? Which is very different from how something like Google deliver search results, which are algorithm cly ranked and also very different from how a lot of social platforms deliver information, which is to say they pick up on what you've clicked on in the past and then deliver things and deliberate order. Can you speak to why that is so integral to Pinterest and maybe how you came up with that idea of the visual grid. Sure. Anyone with Legos growing up. Everyone. I did. When we think about the user experience on Pinterest, I like the LEGO metaphor. Children use Legos to construct a physical manifestation of what they imagine. And then they create imaginary narratives and I used to fly spaceships around and there'd be cops and things like that on my head. But it was seen as toys for children and Pinterest on the other hand is got a similar DNA. It's a construction set, but it's not for.

Pinterest Google hundred years
"pinterest" Discussed on Gadget Lab Podcast

Gadget Lab Podcast

03:05 min | 1 year ago

"pinterest" Discussed on Gadget Lab Podcast

"Help understand how you build and design the company, not just the product, and that's been quite a long journey and happy to talk about that. But what else say. You know today here is this sort of. Endorsement from from Johnny has been quite transformative for me. Well, first of all, I'd never thought of it until it happened, but you know, receiving an endorsement for the future is quite more meaningful in a way than an accolade for what you've already accomplished. And you know, Pinterest has gotten pretty successful and it's used by a lot of people in love by a lot of people, and you know, sometimes on some list or whatever, and that's, you know, that's nice. But to be candid, I don't much care or pay much attention to that, and but you know, having someone like him, say the future is so rich and full of possibilities been quite moving and energizing. And I think the impact of that on my role to get back to your question, we'll be plan planning on coming to work in January, mostly focused on was fully focused back on design, which I'm so excited about mazing speaking about the future of interest. I think Pinterest often gets described on this very wide spectrum. So on the one. End, I think people will say Pinterest is the place you go. When you're planning your wedding or Pinterest is the place you go when you're looking for tot two ration- or hairstyle. And then on the other end of the spectrum, you've got people saying Pinterest is this powerhouse of visual search that is going to completely change the way we find and discover things and could possibly be the next Google. Right. So where do you see Pinterest now on that spectrum and where do you see yourself heading. Well, see those two facets of the same thing, and that's the way we relate to imagery and visual information. And you know when Pinterest was I kind of built the idea of an image driven. Internet experience was still relatively new, and now it's almost ubiquitous as you know, and that's transformation has been very quick. And is you say Pinterest has always been a phenomenal place to discover ideas to discover, hopefully ideas relevant to what you're doing in your life that match your tastes? We get a little bit better at that every week. Increasingly, we focused more on not just discovering things by chance, but being more directed in seeing something you like them, being able to search what you see and discover the next level of information about it or where to buy or to make it using computer vision and all of the data we have. But in a way, if you zoom out to me there, it's still about navigating the world of Israel information. We like to say that. Text is the language of information and images of the language of James. You don't much dream in words, usually dream and stories and images. And and so I'm Pinterest in a way what you're doing is focusing very much on your future..

Pinterest Johnny Google James Israel
"pinterest" Discussed on The Wellness Business Podcast

The Wellness Business Podcast

02:27 min | 2 years ago

"pinterest" Discussed on The Wellness Business Podcast

"So that's what we stick with four to five and that's it for now and i would then wait and see if they're adding to your perform silence there's actually no way to track them the other thing i want to caution with is don't use hashtags within those first sentences as your key word like you could say five great hash back exercises because that ruins the key word search now it's not back exercises pinterest is looking for it's that back is now going to the hashtag feed so that's why we say with these pin descriptions one to two sentences with written naturally and then you're hashtags is how you fill in in distribution okay that makes sense so obviously you're not gonna live in this pinterest bubble on your own so i'm sure following other people in following other boards should be part of your strategy so what do you recommend like is there just give us an example of maybe how many to aim for each week as far as how many people are boards you should follow yeah that's a great question so we don't see followers being very big emphasis on contrast there is a follower feed in pinterest is kind of it hasn't made up their mind quite yet so you would wanna follow people just simply because they're part of you are interested in and what your audience might be interested in to send this signal that again to pinterest this is what we're about where about health and wellness in we support these kinds of people it's more of a reciprocity peace in your community and also what you wanna see in your personal feed but it does not really play into a big marketing aspect on pinterest it's actually not even a part of what we do here at simpleton managing for our clients or even myself it's just doesn't play that huge of a role follower growth too is for your own personal page just kind of happens organically so on instagram there was like a follow strategy like war people you follow the marketable all you back doesn't really happen that we i'm pinterest in fact interest users the joke is it's the introverts platform and so when you follow somebody it's kind of like why is.

pinterest
"pinterest" Discussed on The Wellness Business Podcast

The Wellness Business Podcast

02:24 min | 2 years ago

"pinterest" Discussed on The Wellness Business Podcast

"On our articles or our services save them for later in what's also great about pinterest is that those particular pins have let's call the really long shelf life they can live there and people can see them for years so it's not just that it's like facebook instagram you see a status updates fifteen minutes later you don't see it again or even on instagram you won't gauge with it again on pinterest there's lots of ways to see something that maybe a user has never seen of yours that could be pinned up to euro if not longer so all that to say you wanna have the framework bean certain discovery for pinterest social media for facebook instagram twitter ooh ooh that was a really great way that you broke that down so i'm sure probably all of our listeners have at least been on pinterest as a user so think about things that maybe you were searching for on there i know for me it's usually recipes and like you said kate yell and you go on google it's very text based but on pinterest ooh all these pretty sparkley exerts everyone is really draws u n so whether you're planning a vacation or you wanna travel or like you said you create these boards of things that you know you want to either maybe do in the future something you're working on now it really is really good visual representation that's why it's so different than any of the other platforms now and it's also i will say going into marketing with it it's very important that you have the mindset that it's not an instant gratification platform we get this feeling we do instagram or facebook people reacting or engaging in it's very gratifying with pinschers not that it definitely is something that you're using because you want to drive traffic in that can take a long time to build up steam similar to how you try to get higher rankings on google it takes time so just know you're gonna have to cure rate your pinterest board and invest in it long term as opposed to getting it immediate kickbacks in gauge ment you went on the other social media platforms glad that you brought that.

pinterest google facebook kate instagram fifteen minutes
"pinterest" Discussed on Software Engineering Daily

Software Engineering Daily

02:01 min | 2 years ago

"pinterest" Discussed on Software Engineering Daily

"So abc clerking basically routes you to some content if you're looking from one a b and another if you could can for another so the fuel reviewing from pinterest office or facebook office these guys know the cider or the ip block of that company so i don't know like a healthy avocado added will go to the avocado side by then out in the wild if a user from facebook or pinterest clicks on that it's an ap block or a or different from the corporate networks of pinterest and facebook it will take you to a weight loss pill or something that so it's a huge problem right and i think people usually try to kinda like outsource the uttering views to different companies so you change your ipzs like you know an you distributor i sewer ahead of these attackers but these guys also know what are the companies out there that review ads so most likely they knew there in or blocks so it's a huge problem right it's i think i'm not an expert in the domain but i know like from by lens from security lens that it's tough problem and i don't think facebook intentionally let you know like this political campaign ron i think he just slipped through their advance detection whatever or systems because it's a tough definitely a really interesting points one more question then yup people start thinking about questions to ask i mean so you worked at apple before pinterest i do think of apple is one of these companies who probably has security down pretty well they've been added for awhile how did your experience it apple differ from pinterest security was a huge difference earnings some so i think there is a wide spectrum owed their insecurity security right so there is the log everything block everything everything is in excess request right no.

facebook pinterest ron apple
"pinterest" Discussed on FunnelHacker Radio

FunnelHacker Radio

01:57 min | 2 years ago

"pinterest" Discussed on FunnelHacker Radio

"Welcome to funnel hacker radio podcast where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales dominate their markets and how you can get those same results here's your host date woodward welcome back bottle heck radio today is another day we get the opportunity having both myself and jewish joy in on the call welcome joy hey everybody agreed to be here if you haven't already listen to julie she did our own podcast with when we first started what seems like an eternity ago a couple of weeks ago which sattar or couple episodes ago we had our on talking about becoming the very best in the world and today what i want to talk about art some of the traffic secrets to open up a kind of traffic secret series here of cutting might be an opportunity kind of bugging if picking her brain on different things in today's topic is pinterest and you're still spinal so with all that said let's dive right into this julian let's talk about pictures this up at i have never again i don't know if it's a gender thing i don't know what it is but interest is just not my than so i need you to come on board biscuit tell us how the world use pinterest to drive traffic to your cell phones well it's okay it is i think it is really a tender thing because pinterest is a heavily femaledominated platform for sure so a couple things to know immediately about pinterest is the first thing is it started out as a social network but it's really a search engine it has not it's not really a social network anymore so the three largest search engines in the world are google amazon and pinterest so if you have a female audience you it's like you cannot afford not to be on pinterest because it is used as almost as much as google especially in niches that have to do with food and health even niches like starting your own business and business opportunity niches on so much fashion all that kind of stuff is all on pinterest so.

sattar pinterest social network search engine search engines julie google
"pinterest" Discussed on The Goal Digger Podcast

The Goal Digger Podcast

01:49 min | 3 years ago

"pinterest" Discussed on The Goal Digger Podcast

"Guess what i heard you loud and clear so loud and clear that i'm doing something radical and i am dropping all sponsorships their call me crazy but bear with me when i first started the golddigger pod guess who is all about impacting people with the best free education out there and so to align with my mission this show isn't sponsored anymore but it is brought to you by my free at pinterest resource the ultimate pinterest guide that's right it's entirely free and a full seven page guide to help eu cracked the code on pinterest to get your hands on it simply go to www dot j k pinterest dot com ensnare get that's right another free resource made especially for you again that's www dodge jk pinterest dot com enjoy and now let's get to the good stuff are you ready hey gold diggers it is janika jer i am so honored to get to hang out with you you cool cats today is going to be an awesome day because i'm talking about something that took me a very very long time to understand and implement but something that has become so important in my life in my stress levels in how i feel about the work i am doing and especially in my relationship with drew who let's be honest he's adorable but yeah i'm gonna talk all about how to prepare for a sabbatical whether this is a maternity leave for you just a time of restive it's just a week or a month or whatever that looks like but how to prepare for rest as an entrepreneur because if we can be totally honest we suck at rusting i'm reason may hand over here i am the worst at it.

pinterest
"pinterest" Discussed on The Goal Digger Podcast

The Goal Digger Podcast

01:51 min | 3 years ago

"pinterest" Discussed on The Goal Digger Podcast

"So when you think about it people on pinterest are not necessarily they're looking for a specific product they're often there to be inspired and their browsing and collecting and discovering new products and services they are interested in investing in so a future customer may not have known to search in goo goal for you but after being inspired on pinterest they could have easily landed on your account or website or your blog and now they have decided that they need to either follow or purchase that's amazing right like we can capture people in over really specific way on pinterest if we start thinking of it in the way that people are using it so it's not necessarily about getting tons of people to follow you or like you but it's about thinking about how people will be searching and how your products or services or offers can show up when they type in those keywords are those questions or there's topics so number two it goes hand in hand with what we've talked a lot about on this podcast is you can use pinterest to grow your email list while it's like that so stinking awesome so you know how important email us are and if you're this far into the golddigger podcast and you do not have an email us man i'm feeling like i have failed you but email lists are so stinking powerful forgetting your word out for giving targeted messages to targeted audiences for serving your audience and of course for selling like how awesome so when you think about a you can use pinterest to grow your email us because like other platforms you don't own your followers or fans.

pinterest
"pinterest" Discussed on Pop Fashion

Pop Fashion

03:11 min | 3 years ago

"pinterest" Discussed on Pop Fashion

"Funds until like making it easier to discover new things that you like and then purchase them through the site like through Pinterest as a conduit Pinterest rolled out shop the look in February that was a partnership with some brands like a small group of brands that let users shop for individual items in a larger picture. So like if it was a picture of a living room, you could look at more than one item that was for sale in that photo. Early results from that showed that Pinter's engaged with shop. The look pens three to four times more than pins without it. Yeah. So the more you can do with an image. You know, the more it's going to generate revenue eventually Pinterest is also offering something in. It's it's called lens and allows users to search by snapping or uploading photos of the optics around them, and then Pinterest will generate similar options. So if you see a dress with a cut that you like in theory, you can upload a picture Pinterest will show you similar things. Now bible pins bible with beat viable pens are something that pinches has been using for. I believe two or three years. And basically it allows you to put a little note on a pin that you're uploading that says like you can shop this, and you can click through and go to the website and buy it that it basically shows you it's a direct line to ecommerce. And you're not going to have to be clicking. And wondering what blog you? Ended up on that poorly sourced. It's photos, and those are free the point here being how are they gonna make money on this bible pins have ten million unique products sold by twenty thousand merchants. So they're using them a lot if you promote them you can advertise and pay Pinterest that they show up more basically Pinterest is doubling down on the idea that people wanna curate their own looks online. Whether they be for home for wardrobe, and they're hoping that converts into sales, and I wanted to bring this up because I know you use Pinterest way more than I do. Yeah. And I wondered if you first of all have this app and use this lens thing or even heard of it. And if you think that you've noticed more in terms of fashion and shopping on Pinterest lately. The thing I've noticed more advertisers. I like how they're thinking because not everyone wants to shop an a linear way, the idea of grouping like items or being able to see like items because you may say oh back. Cut is interesting. But I don't want that dress and to be able to see a bunch of other options that are similar. That's wonderful that opens up some doors. I'm a little confused with this article about how it correlates with Amazon though, I don't understand how Amazon works into this larger article about Pinterest. So the article is a compare and contrast of the two companies and what they're doing to up their fashion. Focus. I see I see. Okay, got it. Yeah. Okay. That's where the comparison the Amazon comes in. And since we've talked so much about Amazon, I'm like, I don't really need to rehash that in in Sonia's words the lesson..

Pinterest Amazon Pinter Sonia three years