35 Burst results for "Pinterest"
Britney Spears’s Dad Petitioned to End Her Conservatorship — But Why Now?
"Another update is article. That you sent me from cnn about britney spears father petitioning to end the conservative ship yeah and also in that was the update of britney's dad's britney's dad has a bond for forty seven million if he's found of ron wrongdoing. He's responsible to pay that back. But if the conservative ship and her dad would no longer be under the jurisdiction of the court and no longer no longer responsible for the bond so in my opinion that is why he did it not because he actually wants to give it up. I agree and i just feel like because he he could be That last week her attorney had said that you know jamie should step down immediately before he has suspended like basically like giving him a warning that that's what he needs to. He needs to basically surrender That he realized at that point like okay. I should probably do this because there could be some heavy implications
How Pintrest Can Help You Promote Your Podcast With Melissa Guller
"Talk a little bit about your journey using pinterest to help promote your podcast and your business. Everyone excited to be here in. Just as one of my favorite underused strategies so happy to dive right in for those of you haven't met the founder and wire where i help business owners wash their own podcasts and unskilled them up and with pinterest. This is a strategy bloggers have been using for years and as podcast host. Obviously we all kind of look to other podcasters to see what we're up to. But i also think it's march look at youtubers at bloggers at social media folks just to see. What strategies can we borrow for them to use for our podcasts and so one of the biggest ones for me is pinterest. so impinge started. I would say it was round. She thousand eight or nine ish. I think people were using it mostly for recipes and even still today people kind of associate pinterest with only recipes but truthfully every single topic is on interest nowadays and the biggest difference between interests and say other social platforms is that pinterest is actually a search engine so people go to pinterest. There's a search bar on the top. They search or something that they're looking for and they see a whole series of pins and those pins answer their the question and when you click on a pen it looks like an image but it takes you to somebody's website so for us it would go back to one of our podcast episodes and to me. That's what's so different about pinterest. Compared to socials is just the fact that people go there with the intent of finding those answers and instagram. I mean i'm just going to be on my feet scrolling through all the puppies that are coming up. I'm not necessarily trying to leave instagram. Nor do they really want you to so just just that alone. I really interest
Pinterest Bans Weight-Loss Advertisements
"Than 30%. Scent of their population. Pinterest is banning all advertisements featuring weight loss, language and imagery. The move makes Pinterest the first major platform to ban ads of this kind. In a post. The company designed to be a source of inspiration, says it's an expansion of its advertising policy that prohibits body shaming and dangerous weight
The Aftermath of That Global Internet Outage
"Listeners. Mike schneider here i'm brett. Molina and welcome back to talking tech. If you were up early tuesday morning than likely noticed. Several big websites like amazon read it twitch even usa. Today were down as part of a massive global internet outage the roughly hour-long disruption has been linked back to the cloud content company. Fastly saying it was caused by service configuration. That they've since disabled. That's right bread so most of us have not heard of fastly. But it's a san francisco based content delivery network or cdn now. Other big cd ends are amazon. Miami cloud fair and what they do companies such just the new york times. Usa today get hub. Pinterest and others is a thousands of computer servers around the us and around the globe where they cash or store content so when you click and want to read a story or page or watch a video. It's faster than if you had to go to new york or wherever the online site is in the physical world now. It's likely interruptions like this. What happened again and again. Because so much of what we do now involves cloud computing with everything from the software with which we communicate with our coworkers to our entertainment systems to on online delivery. And all these things we do on our phones now redundancy of networks having backup systems probably prevent outages from happening more often in the experts. I talked to about the situation suggest. That's a lesson we should all take personally for instance. If you only have important files on your computer or they're stored in the cloud you might want to add. Another layer of redundancy. So maybe a second computer holds copies of the files and they're encrypted or perhaps you store them on an external hard drive or usb memory stick and keep them somewhere not at your
The Art of Custom Home Design
"Kylie. I wanted to welcome you to the conversation as well and talking about the selection process. I think one of the things that we try to let our clients understand is organization matters during the selection process. It makes things much easier and make things really go much. More smoothly right absolutely organization is key and just trying to control as much casts as possible with this build experience and that's one of the reasons we use a product or a project management tool called co construct. I know there's lots of them out there kylie. You're familiar with a couple of other ones but having a builder who's using a project management tool kylie. I think helps the The process along the way out. It's it's essential it something that the homeowners can see at. It's clear and concise and it's exactly what you are explaining to substance vendors so it just makes communication a lot. More seamless all around. And let's talk about. How do we prepare clients who are going to build the home. What's your advice for them. Research number one a lot of pinterest searching. Make your own boards. See what you like. See what you don't like even tell us what you don't like helps us to find what you do like. If you don't know looking at different house groupings that you can find just getting out there like going open houses. Even if that's something that you're looking for really kind of feel the space to help you find your space. You use the word house or was it. How o. z. Z. z z. That's an actually an awesome online platform. Where you can go get a lot of ideas for building a home. There's pictures that builders remodelers have online you can get some some really good inspiration by visiting h. dot com exactly got. Kyle used a house. I assume as well right. It's make favorites. What do you tell clients when you want to help them. Prepare to get ready to build a home. Basically the same thing as an i think research is important. I really like how she said knowing. What you don't like is sometimes just as helpful as knowing what you do like i ask people to make picture collages all the time and my mind instantly picks out the similarities between all the pictures and so even if we're just looking at a kitchen and i've seen several kitchens where they have all the same like you know it seems like you're drawn to this hardware and you got the details on each info. Pick and help them put it together to what they're just drawn to because sometimes people don't even know what they're drawn to. They just know that they like it.
Asian American Business and Tech Leaders Raise Awareness
"And tech leaders are raising money and awareness for groups fighting violence against their communities. Hey, cuties, Nina Thorsen reports San Francisco Venture capitalists, Dave Lew said he wrote a letter to channel his anger and frustration after the Atlanta shootings, the targeted Asian Americans. He shared it with friends and now more than 1700. People have signed the letter, which appeared in the Wall Street Journal Wednesday morning. The effort. It's putting forth called Stand with Asian Americans intends to raise $10 million to help document hate crimes, provide legal help for victims and research, the causes and solutions of anti Asian racism. The group includes founders and executives from Zoom YouTube Door Dash, Pinterest Stitch, Fix and Pellet on. I'm Nina
Microsoft Attempting to Buy Discord?
"Reportedly interested in purchasing scores were ten billion dollars reports surfacing that multiple parties are interested in purchasing the communications giant Microsoft emerges as a possible front-runner reports continue to say that discords price tags, exceeds more than ten billion dollars for the gamer Chad application. Just last year Microsoft tried to buy social media app Tik-Tok and had talks to acquire housewife at Pinterest Microsoft most recent purchase came in the form of game developers any max media publishers of Elder Scrolls and doom for the low price of seven point five billion dollars. All this being said No Deal in place as of yet wage board could be using this as a ploy to increase the high prices if they choose to go public which also remains a possibility Discord is also held discussions with epic games and Amazon speaking of Microsoft Edge. Xbox users May notice a slight change to their online gaming as Xbox Live. The name is really no more a Rebrand has now made it the Xbox network a Microsoft spokesperson said the rebranding first of the month on a line Xbox online service and is intended to distinguish it from Xbox Live Gold memberships. So Xbox Live still exists just as gold memberships.
Microsoft Exploring $10B Acquisition of Gamer Chat App Discord
"I sources began to report late yesterday. That discord was exploring a sale of itself seeking evaluation of ten billion dollars or so then bloomberg reported that it was microsoft was in advanced stages of negotiations to maybe by discord for about that exact ten billion dollar target range but also that discord is maybe more likely to just go public and test the waters itself quoting bloomberg. Actually you'll note there tempering. Their initial reporting here a bit quote discord has been talking to potential buyers and software. Giant microsoft is in the running but no deal is imminent said the people who asked not to be identified because the discussions are private discord is more likely to go public than sell itself. One person said representatives for microsoft and discord declined to comment venturebeat reported earlier on monday. That discord was engaged in sales tax microsoft. Which last year sought to buy social media app tiktok and held talks to acquire. Pinterest has been shopping for assets that would provide access to thriving communities of users. According to people familiar with the company's thinking microsoft's xbox business has also been expanding the suite of subscription perks. It provides as part of its game pass offering microsoft shares. Were up about one point. Two percent in the first minutes of trading tuesday quote microsoft possibly acquiring discord makes a lot of sense as it continues to reshape. Its gaming business. More towards software and services said bloomberg intelligence analyst. Matthew kanter men. There's a big opportunity to bundle discord premium nitro into the game. Pass service to drive more. Subscriptions from last reported number of eighteen million and quote after microsoft's recent seven and a half billion dollar purchase of xeni. Max media owner of the elder scrolls and doom publisher bethesda software and acquisition of discord with signal the redmond washington-based software giants willingness to keep investing in its video game unit and quote. Yeah integrating discord deeply into xbox stuff does make a ton of sense. Although i think they could make an exclusive wall off discord as something that you can only get if you do x. box but also the larger narrative here is that microsoft keeps trying to acquire social networks. Tick tock pinterest. And i keep hearing that one of the motivations for that is to get them all on a juror is that they've invested so heavily to build out this cloud infrastructure that they need big projects to justify their existence. That was always what i heard about google getting into cloud gaming but can this be true. Can someone smarter than me. Explain the economics behind that theory but also discord apparently runs on top of google cloud. So i guess there is value in kicking one leg of the stool out from under your rival right. Maybe google cloud is so far behind and week that its rivals. Maybe think they can strangle it in the crib
Shopify is taking on e-commerce giants
"We've been talking again. About small businesses rushing to get on line during this pandemic and suddenly all kinds of companies want to help with that from amazon to facebook to oetzi to into it and shop by the ottawa based company that helps merchants create websites enable payments and ship their goods to customers shop. If i had unprecedented growth last year it revamped its shop app. Which tracks shipments enables payments to include local shopping collections. And it's got with so called marketplace's no relation facebook and instagram walmart and google to let merchants on its platform also sell on those platforms harley. Finkelstein is the president of shopping by. He told me a big draw for small business owners. Is that shop by. Lets them own their own customers. Their data belong to them. They control the personal information their customers and unlike a marketplace we do not force merchants to give us any independent rights to use their data. The only thing that we are allowed to do is to provide them with better insights better information of which they can make better decisions based on their data so for example. If we see that you were getting a spike in traffic coming from pinterest for example we may encourage you in the admin to act with pinterest channel and try to see if you can actually find more customers there and is it only their data or do give them insights that are based on similar retailers or anything like that or you aggregating at all not really no. i mean. We'll we'll give them very broad industry macro trends and so we really don't aggregate data in that way simply because each those businesses are really independent. And then i wanna ask you about your kind of frienemie placements which is in some ways. Shop of is positioned itself as david up against goliath. But like you said you're working with some of these glass facebook and instagram. What is the risk and being kind of both allies and competitors with some of the biggest names in commerce is so i don't think we actually compete necessarily with the marketplaces. I think our merchants do but we also have to ensure that we are future proofed against what may be the future retail trends and in terms of that competition. I guess technology. You certainly do feel a little bit of you. Know co optician I suppose where there should be cooperation and some competition but the positioning of shop. If i being at the center of commerce and not being a marketplace not being a discovery tool gives us an opportunity to really play with all these different surfaces wherever consumer might be found but there are elements of your business that compete with elements of some other businesses right like facebook pay versus shop. Pay or even the shop app which seemed like it might be headed in the direction of a marketplace versus facebook shops. There's no intention of turning something like shop which is really more of shopping. Assistant app really. The idea of the shop app has to be a consumer shopping assistant. So that if you're buying off five different sites plus marketplace the shop out can tell you where all of your packages are they can provide you with. Incredible realtime order tracking. It can help you shop pay which are accelerated check which is now process like over one hundred thirty seven million orders But the idea was shop is really a way for our merchants shop fai to have a deeper relationship with existing consumers so we all know that the cost of customer acquisition. His is certainly going up in some categories. And we're not facebook and we're not google we're not necessarily the discovery platforms social media platforms but one thing we can do is to increase. Ltv lifetime value of the relationship between a consumer and a brand net. Release the the the purpose and the objective around shop. There there is no. There is no plan to create a marketplace there. You'd also mentioned shop pay and facebook. Look i think social media. I think you'd probably agree that social media in places like instagram are the town squares of the current digital world and if that is the case and consumers are using social media for more than just connection there. They're using it also for things like commerce. Then it's really important that any merchant of ours that wants to sell in those platforms is able to use the best tools cutting edge technology and and shop as one of those
SEO Issues That Cause Search Rankings & Traffic to change
"Interest. The buying behavior is similar to a hybrid between google ads on facebook guide. So it's got this whole keyword elements so you're researching but it's a very different strategy than when you're like doing long tokens words etc for four search engines but it has a very similar search behavior browse behavior content behavior phrase match behavior to google edwards. Because it's actually a search engine. It's not really a social media platform that a lot of people think it is. It's a surgeon. People are going there to plan purchases going there to get excited on what to buy to The number of people is ninety. Three percent of people have made a purchase on pinterest. So the buying behavior is very intentional about purchasing it's just slower so their algorithms. The attribution windows are longer and it similar to. It's cool because it's like google. How many times. If you think about just your normal process of purchasing like if you go to google you see something you like but you may be save a tab or you may be myself million links text or whatever but it's not like you have this visual platform of you seeing. What is that you want to buy in the future. You're not really saving it the way that you would go back and purchase you. Just keep googling and trying and if you google again maybe somebody else has your spot so with pinterest. it's really cool because you save. It's a visual search. Engine you save these pins and you can go back later and purchase and people. That's exactly what people are doing. It's heavily focused on women. There were men that are coming on every day but so for women's products. This is a major question that i get asked all the time. What kind of products worked the best on pinterest. And so i wrote down a list of things that we're doing right now. That are working well. So women's products clothing baby products mom products toys. He's we have protein powders. A lot of fitness apps kitchen tools gardening Begging recipe books might in home decor stuff like that. Those are the main ones that i focused on with our e comm. Although i get pretty interesting result sometimes when we try new things so it really just depends on. Someone was asking the group if it's good for local business. If you have a local business like for example. I think the person was saying i forget if it was like fencing. Maybe or something like creating fencing so i would definitely check it out and try because you'll have to change your strategy a little bit because that you'll have to probably go for more of an average oriel type strategy versus just straight to sailor straits of a call. You're driving traffic to your website. But you could definitely get a of organic reach like creating pins like ten reasons. You need to use this type of fencing. So if you start thinking about in reframing based on the buying behavior of the platform that people are planning their interested they're researching. They're getting excited about different products. It's it's really unique. Because you get. I look so before. Even someone googles your brand can get first exposure on pinterest so there's kind rare
Twitter Inc. stock rises Wednesday, outperforms market
"From the lego movie. Because we've got three stocks that are headed higher today and we're going to start with twitter. Shares of twitter up eight percents. Fourth quarter revenue was higher than expected. We can get into sort of guidance and where this company is going in two thousand twenty one and beyond but what did you think of the fourth quarter. What stood out to you. Yeah i mean. It was a really impressive fourth quarter. I'm sorry as always. There's some background noise. It's like the world when i'm recording. Something at to be loud behind me. So i'm sorry about that but like new york city that surprising that there would be back. There are always right next to my window but that the fourth quarter was really impressive. They're revenue was one point. Three billion up twenty twenty seven percent. It was actually Their highest ever in a quarter their global there was this broad-based recovery in advertising revenue their. Us revenue was up twenty four percent. They're international revenue was up thirty four percent. They're japan which is actually their second largest market. Their revenue was up twenty six percent to fourteen percent of total revenue and so that all kind of reminded the investors of twitter. How global this platform is jack. Dorsey made appointed statement without naming. Any names saying no. The platform is much larger than anyone topic or anyone account. Eighty percent of the audience is outside of the us. There are many accounts with over twenty five million followers so strengthen this quarter i think just reiterated to followers on twitter and people who are investors that such a global platform and that. It has a lot of room to grow in. It's going to keep growing hopefully and in terms of the stock performance. It's up it's up today. It's up over the past year about eighty percent. You and i were chatting Earlier today and when we were talking about twitter and one of the things i said was twitter just seems like one of those companies. That can't get on a hot streak. They really can't string together. Three or four or more Really great strong quarterly reports in a row. The performance over the past year sort of goes against you know what i just said. But how optimistic do you think. Shareholders should be about twenty twenty one. I think twitter is really interesting because we have seen you know a return with advertisers. You see that. Advertisers are choosing to spend money on ecommerce on social platforms. That's where they're going to get the best return on their advertising dollars and so. I think that we haven't really figured out where twitter is in how effective it is for advertisers and users. You know it's clear when you're on instagram. You could be shopping for clothes when you're on pinterest. You should could be shopping for home decor. I think it's hard for people to make a clear connection between people who are scrolling through politics twitter to know you know. What are you now buying. And so for an advertiser. What is the of being on this specific platform versus many other platforms. And i think you know that's what we need to keep looking for an understanding four when it comes to twitter as why do advertisers need to go to that platform and it's
Design strategies + incorporating luxury home decor on a budget with kate lester
"Of the like themes that keeps emerging on the show is this like beginner. I think designer mistake. Weird like designing and avoid like. You're at home goods and you're just kind of collecting all the things you love. And there's no like common thread or theme or story so that starting places so key It's really important to create. This is so easy now that everyone has a computer in microsoft word or i mean. If you know photoshop you can do it. But what i told people is if you're just starting out in let's say you're doing your apartment right in your on the super tight budget. We've been there by no means do am i just design fancy desire by no means that i have like five hundred dollars to do my college -partment right. What i want to do at home is starting out with your concept. Okay and then put all of the pieces that you're interested in on a concept board and get take that were with you when you're shopping and when you're at home goods and you're ready to do those stupid impulse purchases. Take that word out and be like. Is this gonna vibe with my vibe and if not put it down like i can't tell you how much did at target and homegoods ikya just on this little impulse purchases like other cushion but it can go with anything your house. You know who so. I think that will help a lot of you know that extending allow you to save up for this really special items may be utah out of your budget. You'd be surprised how few rain in those impulse purchases house saving. His moustache lightens is easier. Yes my gosh. That's so beautifully put when you say it. It sounds so obvious. But that's definitely something. I struggle with so hard told me this dog will. What am i going to do. A federal by this dog role. I it's in the air. they try. they try to say you know. Stick with your list. Stick with your concept word and then there are great finds there. You found some really great things that were with my. I try to stay true to that. Naccache excited put everything your car. I love that so much so we talked a little bit about finding like some examples of info pieces like the flower or the photo. What are some of your favorite places that you draw inspiration from is kind of like all over the place or do you of go to things that really deeply inspire you know. Of course. let's be really honest and frank. Kerr pinterest is though. It's great so i will say that if you're on your this first few hundred pages of pinterest. It's the same stuff right so if you're different you're going to have to do a deep dive so we like to say is find that you know chair. They love or find that whatever it is. Maybe you're really intimate century right. And you figure out the name of a charity like deep dive into that and then that will take you to other really interesting rooms and you'll get away from the disorder sort of stuff. You're seeing everywhere so good if you're willing to sit down into a deep dive. I like to olds. Who books like books real hard. You know find a designer or topic. You're interested if you want farmhouse than you know. Do some searching on amazon worse. Farmhouse designed books. You can get great inspiration from those pages that you know. A lot of that stuff is not on pinterest. So you're knocking not everywhere. I did a lot of inspiration. From austin is what the color palettes that are happening. How close structured is everything floral and saucers everything sharp edges. And how they feel about that and is gonna translate into if i hit more curved items or you know i think you start to develop your style when you're pulling things because people don't realize that they have their own patterns that emerge and with our clients do a pinterest board for us. They'll say we'll do. I need to tell you what i like in each picture. And i know 'cause i can tell if it's repeating throughout what you're picking so. I think that happens with with regular people to start picking me compile. Tear things out. Taxings things up. And you'll start to see a pattern and then you can kind of narrow it down from there right. I feel like part of your job as a designer. Obviously like did these beautiful spaces but there's another level of like really kind of like helping your clients figure out who they are style wise. And that's something. I feel like that when you can do that artfully like. That's when you get the coolest spaces. What does that process. look like. You mentioned the pincher sport but is that where you start or there's a consultation like what is that. Look like when we you know. Most of our artists are really large-scale right. So we're starting with these people when maybe they're buying a dirt lot and we're having to design their home from the ground up right and then we're not only designing interiors. Were signing all the finishes fixtures and then all the furnishings so the first thing like to do is save them from themselves right because we're giving them everything they're asking for the help that they need for right so the first thing we do. Is we through these. These pinterest boards. We asked them to pull some images. Maybe ten twenty images. It's really all we need. We start to see a pattern of what they like. And from there we say. How can we take this and make it cool. It's not a cool right having to take this push their boundaries. How can we take their level to wholeness and make it a level head right if we see that there it into brass. How do we rain that in. Say okay will. This house has to have longevity. What ross isn't trending in six years right. How do we incorporate those things that we see. They're gravitating toward in in a way. That will live with them for a long time. So a lotta times. it's really just pushing their boundaries. And saying you know. I see that you posted. A couple of pieces of contemporary are either boring but how these bright suit. Our job is to take them right. The edge of where they would say. I never would pick back but i actually love that. That's what you wanna tried. Do to yourself. If you're at home right. You know i do. I love this. I know everyone has this chair. But i found this chair. His kind of weird ways hungry woman. So you know. How can you get outside that that box of trends and really do something.
Perfectly Imperfect Marriages
"Pinterest is good but we are so pin us to whatever you pin things to on pinterest. Valentine's day is coming. It is romantic time now. I have you planned our valentine's yet. Don't we kinda planet together. Yeah yeah we brainstorm ideas and then you take care of everything before i got a chance to. I kind of thought that maybe it is on the site for me other than like what we planned. Okay is this one of those where you gave me mixed messages. We should talk about mixed messages. Angry will yeah so we have a jam packed episode for you guys today so make sure you stick around. So the first thing we're going to talk about today is perfectly imperfect couples in marriages and how you can make your marriage better and happier with this idea with this understanding. What do you like to say that people are messy. Yes yes so. No one's going to be perfect. They're perfectly imperfect they are and we're going to tailor your valentine's day around that because that's realistic rain in your spouse's perfect is not realistic now. So we're to of talk about being okay and understanding about you. Being imperfect your spouse being per imperfect and your marriage being imperfect and some of the things that we do that. We don't realize that we do that kind of hurts our marriage. And then we're going to talk about how to admire your spouse more often and in a meaningful way. And not just on those special educations and then lastly we've got the ultimate gift proof guide so pay attention to that. We are going to talk about how to rethink not fail and dodge the double edged swords of gift giving for your spouse. Yeah we're going to get into things like procrastinating and spouses. That aren't too clear on what they want for valentine's day spouses who are just plain awful gift givers and why shouldn't just wait till valentine's day to admire and appreciate your spouse. Yes i think. I said that i'm saying it again. Okay and also. We've got some really great tips for spouses. Who just really need a little bit of help and some ways that you can teach your response to be a better gift giver and loving way. Yeah yeah your spouses and get to know everything about you. They're not psychic. And it's not really fair for you to expect them to be able to know what you want especially given a mixed signals. But i get ahead of ourselves here. Yeah 'cause you struggled with that for a long time. God did i and you you to be honest. Were given me kind of mixed messages. Expected me to be psychic and land. And it's it's one of those unfair games couple. Sometimes planet comes from a place of wanting to know that your spouse knows you and wanting to know that they'll be able to use their intuition to figure things out without you having to tell them because sometimes we feel like we shouldn't have to tell our spouse but are they gonna know if we don't let them know well and it wasn't always facetious. I mean there were times where i just really wanted you to run with it. I really just wanted you to do it on your own and it meant a lot to me for you to come up with it on your own and i didn't wanna have to sit there and give you a roadmap of do this then not that i just wanted it to come from you and that's what we're going to talk about james clarifying that something. Where the the meaning behind the gift can be more important than the actual gift. Yes but there are people whose love language is receiving gifts so f. That's a whole different story so we'll go out all into that. Let's start with being perfectly imperfect. Honey you're perfectly imperfect you messed up on valentine's didn't you know didn't ladies and gentlemen because i let her help planet. That's i at least know that it's going to be good. I think we're all really comfortable with the idea. And i thought that it's okay to me imperfect and i think we all pretty much have a really good understanding. We're not perfect. And neither is our spouse her marriage. Well i think some people fall into the trap of understanding that they themselves aren't perfect and they're okay with it but they're kind of maybe subconsciously expecting their spouse to be perfect Maybe not perfect but maybe more like them and or maybe more in tune with what society and popular culture says that their spouse should be. Yeah one of the things. The traps that i fell into a lot. You know when you're struggling in your marriage and you're looking for resources and you know you're just kind of browsing online and you know you're looking for some great tips or some great help or advice or just something that maybe you don't know that can really help your marriage when you're going through struggles. It always caught my attention and they do it intentionally. Is those titles like how to know. Your husband's a healthy has been seven. Sure signs that they're cheating on you right or the ten ways that you know he's lying or how to know when your wife isn't her money spending with like there was just all these like catch him. Titles i sure fire cookie-cutter yeah cookie cutter straight to the point. You know just very clear signs that these things are occurring in your marriage whether it's lying
One of the Dumbest Social Media Marketing Lies Ever
"Talk about one of the dumbest social media. Marketing lies out there that you have to be everywhere on every platform and you need to put out one hundred pieces of content today This is bad advice. It will exhaust you and your marketing team. It will more than likely make you feel terrible. It'll absolutely piss off your prospects and customers and it will in no way help you become a category queen or king but other than that. It's great social media marketing advice. Let's pop the hood on this whole thing. My friends at oracle net sweet. I the leaders in cloud. Erp they are the platform for your business in the cloud. Checkout net sweet dot com slash different. Today that's net sweet dot com slash different and you can get free product tour of the platform that you are going to want and need for running your business into the future. My friends at spunk are the leaders in data to everything. They helped bring data to every question every decision and every action checkout. Sp l. u. n. k. dot com slash di the number two and the letter e spunk dot com slash d to e and category pirates. The newsletter has set sail. Go lockhead dot com. You can't miss it there and You can set up your subscription to category pirates. Now heyhoe let's go. This is long head on marketing. The podcast that helps you develop a lens for what makes legendary marketing legendary hosted by christopher lockhead three times. Cmo godfather category design and a high school dropout. The marketing journal calls one of the best minds in marketing and the economist calls off putting to some all right. So this thing that you hear all the time be everywhere on every platform there's new platforms coming up all the time we gotta get our strategy for this or strategy for that we got us putting out content content content content. You gotta be everywhere on every platform and you gotta do it a hundred to two hundred times a day all right. So there's a ninety nine percent chance that you're doing too much most of us do we get we're marketing people. We chase shiny objects. We come up with cool ideas. We wanna try shit experiment etc etc on episode ninety. We talked about the power of shaving. The dog shave that doggy down. Remember the sage. Words of bruce lee who said i fear not the man who was practiced ten thousand kicks once but i fear the man who has practiced one kick ten thousand times in one of the reasons that many of us feel like. We're constantly behind on our social media. Marketing is dumb. Fuck advice we've heard about being on every platform and puking out all this content so let me share with you counter perspective. There's a legendary copywriter named ben. Settle s. e. T. t. l. e. There'll be a link to his website and the show notes or you can just google him if you like. He sells writing services. He's copywriter. he's got some books in some courses and some newsletters and things along those lines and he's got a very well known as well known cult. Figure a niche in the Copywriting world and if you check out his site you'll see why an ben settled does not have any social media. He's got a post out about why he cut it all out and essentially he thought it was a waste of time and so he cut it all out and i don't know ben personally but it doesn't seem to have affected his business and his profile is probably bigger now than it was a couple years ago when he cut all of his social media ties and he essentially said he thought it was a waste of time so he didn't wanna do it anymore. I don't know about you but to me. There's something very appealing about this approach. Part of me wants to go full bend. Settle in. But i have it so if this is too extreme for you or your company or your brand i get it. It's too extreme for me to probably But ben is onto something. It took me a while to realize that i should not be on all social media platforms and over time i've discovered which platforms Work and which ones don't for me so for example platforms that are tuned to sound bites and silliness. Not so much for me. I suck on twitter totally suck same thing on instagram. Yeah i like to post photos of the the hands or our cat being some pretty shit at the beach or whatever but like when i tried to do marketing podcasts and books and stuff on social media on instagram. I failed completely. I'm still not sure. I understand what a real is. And what a what a fucking this is into that is so the bottom line is on twitter and instagram. I cut it out. I still have accounts on both platforms. But i stopped trying to get anything done in terms of promoting podcasts or books or any of the stuff that i do. I have the accounts. I put photos of being upper. Whatever i do tweet. Some business stuff on twitter but my expectation is zero on both instagram and twitter there just for fun and Have never been on tiktok. I find it stupid fucking stupid. So i'm not interested. Hey if you like it by all means have at it. But you're not gonna see me on tiktok anytime soon. I gave pinterest discovered. Not for me If you a regular listener talked about clubhouse recently as i said a couple of episodes ago clubhouse it's interesting. It's great but the reality is hosting a webinar hosting platform with no video. So i've tried it a little bit. I wasn't that motivated or excited by it. Maybe try a little bit more. We'll see who don't know on that one Cora and facebook are like bees for me. there okay Better than facebook or corre as you probably know is a question and answer site and so i like both reading them and responding to them. I think that's very very cool. And when you respond to somebody's question It's a more powerful thing to just sort of posting something generically out there and hoping it catches. Somebody's i Facebook is all right for us. We've a small. Facebook group not really focused on it Check it out on a fairly regular basis and engage with people But a mistake that a lot of marketers make is they promote their facebook group We don't do that member. They're facebook's customers not yours when people go to your facebook page or your facebook group. Facebook controls what they see what they don't seem so the only thing we asked people to join is Is to go to a lock dot com and join our newsletter now our newsletter category pirates because with a newsletter. We have somebody's email. There's no tech giant in between the two parties. So when i joined a newsletter it's me and the newsletter provider when you join our newsletter same thing and when we send you something you'll get it and if you don't like it you can opt out but i don't like promoting a platform facebook because they control whether or not people see our post how they participate in our group and i think that's bullshit that's just me so with a newsletter there's no tech giant inbetween creator and consumer Now from social platform perspective. What has worked for me by a mile. The best is lincoln. And it's tune to my skills and what i'm looking for in social media first of all i like to write. So linked in is more of a longer form writing platform. Brevity is not my thing so tweets have never been what i'm good at and so Linked in is more optimized for long form written content. I also like real thoughtful dialog believe it or not that happens for me on a very regular basis on linked in a way that it's impossible on something like twitter and as a side note. I will not deal with anybody online. Who's got a fake name or you know his anonymous or any of that. I like dealing with real people. And on linked in most of the profiles there are real people. Most of them are professionals. Not morons and so you can have a thoughtful conversation with people on on lincoln and i deeply enjoy that now. We also have a youtube channel. By way of example it's mostly useless for us. Became clear to me early on that to be successful on youtube. You couldn't just drop of video of two people talking for an hour on the video on youtube and hoped to be successful that you need to create purpose built content for youtube. So we don't really do much. They're either however we did tripled down on audio podcasting and we tripled down on the newsletter for the reasons. I already talked about so what what tends to work for me is longer form content Podcasting and writing. So what is what's my point. What what does all this have to do with you I think when you think about your social media marketing whether you're doing it for yourself as an individual or for your category company and brand on a as an individual pick one platform that really works for you and tripled down on that platform. I'll tell you when. I when i just stop fucking around on all the other platforms and religious focused on linked in my life. Just got a lot simpler and much more effective. Frankly now if you're thinking about social media marketing for your category your brand and your company maybe instead of picking one pick three but just three be legendary. Those three maybe have a presence on others. I get that but only pick three for your company. Brandon category be legendary at those three create purpose built content for those platforms. Really figure it out and make it
Social Media Site Gab Is Surging, Even As Critics Blame It For Capitol Violence
"The amount of election-related disinformation online has dropped dramatically at after several media platforms band president trump. Almost two weeks ago. Facebook twitter pinterest instagram spotify twitch suspended trump and several of his allies on january eighth two days after the deadly insurrection at the capitol and since then misinformation on those savings as plummeted by more than seventy percent. This according to the research firm signal labs dr thompson staff writer at the atlantic joins us from washington as he does every monday and derek. This should not be surprising. Studied by cornell in october showed that globally around the world. President trump was the largest driver of false information about the coronavirus. Still your thoughts on this ban. Reducing disinformation by seventy percent. I think it's pretty straightforward Donald trump is the former in chief. He has been missing former chief for all four years of his presidency. He has tens of millions of followers. So anyone else who was similarly dishonest or similarly disinterested in truth Gonna reach nearly as many people because they don't have tens of millions of followers on twitter and so of course banning him from the site is absolutely reduced this information. It's it's made it harder for him to put stuff into the public waterways of of information and it's been hard to re tweet him or to jump on conspiracy theories and then embellish them as as we have seen so often on twitter on facebook across social media so it's not surprising at all and this is i think exactly what a lot of social media critics have then predicting for years. They've said if you directly. Take on the leading mongers of disinformation. You're gonna be able to erase it from the site. Yeah okay but quite couple questions. Zig no found that twitter mentions election fraud. Went from two point. Five million to just over six hundred and eighty thousand it reports that hashtags related to the insurrection at the capitol dropped a core across platforms by about ninety five percent. Twitter by the way also banned seventy thousand accounts affiliated with ridiculous and baseless cunanan on conspiracy theory so first question given how immediate the impact was. It doesn't show that these platforms could have done this sooner. I think this is tough. So social media has in the last decade banning. What i acquainted with the wild west in terms of its regulation they haven't exactly applied laws evenly. They don't necessarily even have laws. The kind of regulation that you need to apply across social media platforms facebook twitter etc doesn't exist at the federal level yet and as a result there was a little bit of a lese sayre anything goes sort of feel like and if you've ever seen a television show removing about the wild west in the middle of late nineteenth century that's essentially what you had Online now we're starting to see the law creep into the proverbial wyoming's of twitter and facebook. They're starting to really take action against people that very clearly violated terms of service. And in this case you know incite violence basement conspiracy theory. So i'm not surprised at this happened I think that the incident of one six the insurrection. The capital siege Essentially served as a litmus test And you saw a lot of social media companies essentially act around that. But i think we need rules going forward because hopefully fingers crossed. You're not gonna have moments like the capital siege or that insurrection every single week but you still need some law going forward determine who stays on the site and who violates the terms of service so much. They have to be platform. Well wait a minute. Isn't this though. Whack-a-mole i mean doesn't this mean that president trump and his allies and white supremacists who follow him and average voters will just gravitate to or create other forms. Really interesting question. So on the one hand i totally agree with you If they're kicked off of facebook kicked off of twitter they're just gonna go to some place like gabar parlor but with parlor for example we saw that parlor itself was somewhat d. platform. Or at least unserved. You had companies that were providing both its servers technology and discover ability. Essentially say you have proven yourself beyond the pale and we don't want to work with you anymore. So we'll see where these people go because they're going to go somewhere right now. I think they're probably going to this other social media site called gab But it raises the prospect that today you know you look at a place like facebook and twitter and it is inclusive of a huge wide variety of ideologies. Far left to far right. But what happens when social media sites essentially. Start to buy kate by ideology. Where say you know. The centre-left is on twitter and conservatives are on You know gab And then the leftist go onto some other platform. It means that are already fractured already. Somewhat shattered sent to the shared reality in america is going to become even more fractured an even more fragmented
Innovative Designs for Cold Weather Tiny Living in Canada with Daniel Ott
"Dan. Ought welcome to the show. You i've actually. I was just curious. What is the upside down method. Oh the upside down methods so that is our what we call our signature method. And that's how we help. Our clients prepare their mindsets to be able to not only survived but thrived living tiny and then go through the design process and the mental preparation of education before actually building building is only a small part of our method because we believe the mental preparedness and the impact on yourself in the world around you on both ends of the build are far more important method methodist five steps and we minimize or simplify. We educate we design build and then impact and so impact is like a move in well. It's it's more than that. It's it's it's impact to yourself. And i like to say well it impacts your finances because you can live so much more cost effectively but you also impact. Just you're all the whole tally. The world out there today is to live so quick and so everything on top who itself over and right in rapid succession but we live in a tiny home. One great example is it only takes you an hour to do a really deep clean so you end up with all his extra time on your hand you this extra money on your hand that impacts your lifestyle yourself because you can spend that it also helps you to impact the world around you. So we say don't want impact the world around you. You're just going to by default because they're using less materials and less energy to run your house but it also gives you the opportunity with this extra time money to impact your local community by you know helping out with the local food bank or volunteering at the library or something that impact. You're up nice what What's so difficult about the ontario building codes For for china home specifically but also in general in general everything. So i have. I also have design company and i've been designing regular houses for years and even there. We run into problems where because everything with the internet has gone so global when we do our designs we get people to save stuff on print pinterest and other such things like that and we look through what their designs are and we would see spiral. Staircases and cable railings. I mean those are two things that have been huge throughout the rest of the world. Those are two things illegal and antero. You can't have horizontal members in a railing because you might climate and fall over. You can't have spiral staircases through more than ninety degrees and the rules. Just keep coming at you and it seems seems ridiculous but when we get into tiny home specifically some of the things that really impact us are are. That was the only place. North america has minimum room sizes and sealing so a ceiling height for livable space. Must be a minimum of six eleven. So difficult under the loft very well. Yeah or it means doable. But your loft becomes very small however your loft must also have six eleven so now to be classified as living space or bedroom. That's living space. You need to have sex with eleven so now we can't live in our loss so there's always i in my career. I've gone through finding ways around the rules to to use them to work within them. But kind of like on the very edges. So i like to say we can design a storage sloth. And if you happen to store a mattress and a spare body up there at your time that's And then simply other. Things are the minimum room sizes. So you mentioned you found just by talk by seeing a video on the nest and that is interior smallest legal house and it's two hundred and thirty square feet. I cannot build a house smaller than that. Be legal. maybe to twenty. I can get away with because the bathroom doesn't have size only has a ceiling but the main living has to be. It's actually in meters because that's out canada's but it's thirteen point five square meters which gives me an outside wall dimension of ten by twenty and that it has to be the combination space of cooking eating living and sleeping and then i have a bathroom on side of it and so that's how we get the two hundred twenty or two hundred and thirty square feet so i like to say to people. Oh there's one more thing it's illegal living on -tario in anything that has wheel. So i like to say to people everything you've seen on the internet about tiny homes would never pass the code on -tario but we can still design houses within the code in it's more of There's a lot of lobbyists out there. Who say hey. I'm all for tiny homes. We have to change the rules. And do you know how long it takes to get the government to change rules decade decades. It's ridiculous so i i'd rather say hey. We have the rules. I'm an expert on figuring out how to work with in them the most of our ability and then you know like i said connor dwelling on the outer edges of those rules. And then what you have to do though is bend your mind of that idea a little bit in your mind of what you think. A tiny is and we can make it work right so down like building people what they might have in their head as the picture of a tiny home. Which is you know a little house on. A trailer must not be legal in ontario. I'm sure that doesn't stop people from doing it though. No we bill goes to
The Power of Decentralized Marketing
"Of the centralized marketing gone are the days of critical thinking and freedom of speech. Those who don't comply with the mainstream narrative are d. monetize d platform and often labeled mentally. Ill it's time to leave the centralized marketing land of Facebook twitter youtube and all the other platforms and join decentralized networks. That welcome people who are bold enough to question everything. I joined twitter and facebook game. Twenty seven. I mean those were fun times because nobody really what we were doing. Social media marketing was a new term and the vast majority of people and businesses including major league corporations had no clue what to do with these platforms. I remember the first. At s-. I ran on facebook. I mean back then. Ads were approved instantly and costs. Were ridiculously low. Like in the good old days of email marketing everybody on facebook was clicking on your ass to find out more about this new feature along with whatever you were offering early internet marketers. Were mostly running ads for free e books. You can download from a website you were sent to. It was simple and straightforward marketing approach. That worked seamlessly then greed kick in and what used to be a peaceful place together with loved ones and like minded people turned into an ugly spot. That reminds us of certain behaviors and character's humanity rather knock made acquaintance with so here. We are today as more and more people awaken to the luge of this three d game which is designed so perfectly that a tricks even our most advanced spiritual teachers into believing it's trip for those of us who decided to go all in and up our level of consciousness in order to play this game to our utmost capabilities. We're now faced with incredible challenges. Those who think they can control this amazingly designed game by enslaving the entire planet when most likely encounter some cataclysmic surprises that being said. Let's leave the spiritual playfield for moments and discuss a few tangible marketing solutions to assist your transition from centralized to decentralized marketing networks. And i like to talk to you about the new marketing disruptor which is blockchain so library odyssey minds float p- research. None of these brands and companies are a household name remember two decades ago the same for facebook twitter and youtube the blockchain technology that underpins bitcoin therion coin and all the other cryptocurrencies is already changing the way we do marketing and promote our businesses the biggest difference between the centralized social networks and the decentralized blockchain based attorney tiv- that i just mentioned is that these companies reword users for using their product instead of gathering questionable personal data and selling them to third party corporations and even government entities. Now if you wanna find out more about library minds and flow for example. I highly suggest you listen to my other podcasts. And also check out the my blocks on strengthened business dot com especially the one aware i Wrote and i talked about minds adds that episode is called. Why bother with blockchain social ads. And you might want to hop over to strengthen business dot com and going to that block. Because i shared some a screenshots with you as to how i set up these ads on mines Although there are in the early stages of the platforms per se aren't sophisticated as aloud words any especially facebook but still a lot that he can do. Okay so here are some of the podcast episodes. That are highly suggest. You check out First one is where to go win. Centralized social media kicks off their platform. The next one as i already mentioned why bother with blockchain social ads and another one would be humans or machines. Whom do you create your content for so if you've been listening to strengthen business podcast simply search for these episodes the one with the centralized social media where to go with the kick you off their platforms was the episode that are recorded before this now a lot of my clients and also people that i talk to come to me and say okay. What now especially professionals medical professionals who have different opinion than big pharma. They'll like okay. How i wasted my entire life Or mine tire to last week. All the laws of decade posting on youtube and facebook and now that they banned me were the platform. me what do i do i mean. Have i literally wasted my time. And here's something that. I want to highlight an. I want to suggest That you do and first of all Something very critical in terms of thinking and mindset so first of all your time invested into f. a. m. g. is not wasted so in the past two to three decades f. a. m. g. with Fans for facebook. Amazon apple microsoft and google had a blast they seemingly appear out of nowhere. I mean that's what the majority's purposely deceived to believe and slowly but surely they gained control over our behaviors are thoughts are interest and social interactions. Now to this day. I recall the article written by robert booth with the title. Facebook reviews new speed experiment to control emotions. It was published in the guardian. On june thirtieth. Two thousand fourteen. I repeat facebook. Reviews newsfeed experiment to control emotions. If you're interested in that go to the guardian. It's on june thirtieth twenty fourteen. Very good article. You might wanna read it now. The offensive strengthened business. That was more than six years ago cake. Twenty fourteen now. What do you think happened in the meantime so knowing all these highly unpleasant and disturbing facts about facebook and all the other companies. Why do you think. I still suggest that you haven't wasted your time on social media. Look i've been running ads on the face of ecosystem since two thousand eleven. I educated hundreds of students in my life courses and workshops on how to run profitable ads on facebook instagram and messenger. I created their academy. Where i taught students how to opt game so that they can get the most for their buck went advertising on the social platforms. Now don't you think that. I learn quite a few things about targeting copywriting design call to action network interoperability and so forth that i can immediately apply to block chain advertising. You bet i can. Actually it makes things super easy as these platforms are still in the early stages. While facebook's advertising product is a behemoth in terms of complexity structure and data points compared to these platforms so facebook compared to minds as i mean. It's it's still a joke. Or if you take a p- researches which is a decentralized search engine keywords taking compared to google ad words or google ads. I mean early stages. There's so much that you can take away from everything that you learned on these platforms and apply to the blockchain. Now for you specifically this means the following if you have run ads on any of these platform. I don't care whether that's facebook. I don't care whether that's lengthen pinterest. Snap tiktok whatever you this if you have done. Follow management on twitter or instagram. If you have worked on improving your copywriting skills if you have learnt to shoot and edit videos an audience say for example for youtube if you have engaged in any kind of social media marketing and david these you most definitely can take all that knowledge and apply it one to one to the decentralized marketing networks based on blockchain technology. Remember their technology changes that is there is no one entity controlling whatever it is that you're saying you're putting up now. The only thing. I'd encourage you to do is to stay humble. Be open to learning new things. And more importantly to be willing to engage in marketing activities that are created for humans. Not some stupid machines. And they're all greats like in the early days everybody's setup their pages and all these. Seo thing for google please write for humans create content for humans
Snapchat will terminate Trump's account on Jan. 20
"You don't know what's been going on over the past week hopefully listen to the other episodes this week we've talked about you. Know the story in the capital and all the craziness and all of the illegality the criminality that went on last week and kind of how we've been wrestling through that there has been a backlash not just in your reaction of people not just a political backlash but there's also been a big tech backlash so after all of this happened. Trump's personal twitter account got suspended twitter deleted tweets written by trump from the account so the police account is used by every president it so they didn't take down the police account but he can't access it anymore in all of the tweets that he did send from that official police account president of the united states. If you didn't know were taken down. Facebook permanently banned trump so ready twitch shop fai twitter. Google youtube facebook instagram snapchat. I know it would be hilarious. If snapchat didn't ban donald trump and that was how he was communicating with the american people and used all the filters and all that great stuff that would have been really twenty twenty one. But that's how it happened. He was also banned from tiktok. That would have also been a hilarious way for the president to continue to communicate with the american people if he was like doing the dances and popping up and trying to send his messages through tiktok dances again. Unfortunately we do not. We don't get to enjoy that. Dan from apple banned from discord pinterest stripe amazon cloud hosting now. You would think the everyone on the left is applauding. This and a lot of people on the left are applauding. This even the so-called champion of free speech in the media class or applauding. This saying that this is a great and wonderful thing. Even some people on the right. You're saying this is a good thing now. The aclu actually came out against banning trump from twitter. Which is surprising because the aclu has been on the liberal side of most issues for the past at least thirty years
"pinterest" Discussed on Social Media Marketing Talk Show
"If you don't know who. Jennifer is she is a pinterest expert and social media strategist and she's the owner and chief strategist at smart creative social and she also blogs at smart fund. Diy dot com jennifer. Thank you so much and welcome back to the show. Thanks for having me. It's is fun to be here before we kick off in the news because there's a lot of news and a lot of it is about shopping. I wanted to pick your brain and kinda give 'cause there's a lot of questions in the blog. Sphere in the social media sphere about what pinterest is doing a lot of questions about why. There's a lot of e commerce a lot of shopping stuff. That's going on and i wanted to pick your brain real quick like read. The tea leaves for what's going on there over at pinterest in and let us know. Yeah.
"pinterest" Discussed on AdExchanger Talks
"And so people talk about this being kind of their me time this kind of positive productive place where they can find idea has. Take Action on them. Then go do those things and their real life, and that's what we really want people to do. So your your son's experienced consistent with what people talk about a pinterest. Changing with pinterest right now from an audience standpoint from a product roadmap standpoint could you talk us through the latest at the company over the last one year or so? We'll sure. The last eight months have been in particular quite interesting be seen more and more people discover even rediscover pinchas come back to pinterest. were now at At at a global basis over four, hundred, fifteen, million users. using the platform every month, and that's growth of almost forty percent year over year. So yeah just from a raw number perspective, it feels like Pinterest is more relevant now than ever before as people are really looking for inspiration and information to navigate the pandemic. But you know our focus has really been around much of that is sorry to interrupt you. How much how much of that is about hobbies like all of the things people are taking up during this time like whether that be you know working on cars or like you know raising house plants or you know get collecting something knitting During, well. Yeah, we saw we saw kind of different phases of of user behavior of the different types of things that people were doing. So when things I began in March and April it was all about hunkering down in this new reality it.
"pinterest" Discussed on Marketing Above All
"Eighty three. Today's topic is local marketing with Pinterest. So pinterest Pinterest pinterest. I WanNa make sure that. Initially I dispell. Some of the common myths of the platform and the biggest myth with Pinterest is that it's a platform and that's only real really being used by teachers and educators and only women for example and that couldn't be farther farther than the truth over the last couple of years. I've been seeing some really extraordinary growth with pinterest so I wanNA give you some of the metrics but then I also as usual when I give you some of the tactics and tips on. How can you actually get up and running with the platform and and driving more attention to your website and for your business the first thing from a age standpoint pinterest it has a pretty diverse group from the age standpoint so there are some people that are younger that are using the platform but more of the ages tend to be in the twenty five to fifty four but they have some pretty pretty good can penetration and usage among each of the different population groups? So if I look at like twelve to seventeen seventeen I mean they're typically GonNa make up roughly thirty percent of that population eighteen to twenty four. It starts to get a little bit higher thirty five percent. And if they're twenty five to thirty four and even really twenty five to forty four there in about forty percent of that population elation in the same thing goes with forty five to fifty four give or take thirty four thirty five percent so they don't really have seventy any percent if I look at a platform like snapchat where they've got the domination and twelve the seventeen for example but then they're only being shown maybe to five percent of people that are fifty five to sixty four pinterest is quite the opposite. They have some pretty good Population percentage across all the different age. Demographics I mean they even have twelve thirteen percent of the population that is above the age of sixty five. Live which I I really really like so from a user standpoint. I mean they're literally GonNa make up about forty one percent of all all of the US Social Network Users in twenty twenty and they just edged out snapchat so snapchat is going to continue. Continue to remain flat but pinterest is actually continuing to gain some share. Now it's not gaining a ton of share but it's continuing to gain some really interesting share so one of the pieces that's really allowed it to continue to stand the test of time and not actually go flat like a lot of the other social networks six has been again that variance across all of the different age groups. So what do you do with Pinterest. How do you you actually turn this into eyeballs and sales and all that good stuff so with pinterest? He really have to be careful with anything that relates to sweepstakes and contests and Kinda spammy messages. And things like that so you WanNa make sure that you read over their terms and conditions and understand that when you're signing up as a business account which is what. I'm highly suggesting rather than a personal account. You'RE GONNA WANNA pinterest for business account and that allows you to you really get more of the benefits of pinterest and really all the different marketing options. So take a look at the terms of service and and just make sure that you actually know what you're committing meaning to but the thing that I really like with the business side of things. Is that the pinterest analytics at one of their newer features. But that allows you to you. Really start to get more of that tracking information in your will then start to see which of your content is working better so that you're constantly improving an continuing to enhance the marketing. So what do you do with creating popular pins and how does this work. So so the neat thing with pinterest and I was like to keep this in mind. Is that each pin that you do on average it's GonNa be worth seventy eight cents in sales. It's GONNA drive to website visitors six page views and often as repented on average ten times. He might be like Michael. Seventy eight cents. Well that obviously he is contingent on the type of business but it also is a compounding effect so as you're continuing to post more and more and more continents can continue to stack on each other and it's really a nice visual platform. It's really like a visual search. Engine if I look at Youtube the second largest search engine in Pinterest really to me is two visual search engine. So when you're writing blogs and posting and things like that you want your content to be searchable and it's the same thing with pinterest. You really have to understand how people are searching so that you really can create those popular pin so one of the things that I like to do is is really start to look at. What are some of the popular categories? And you obviously want to be making sure that the categories correlate back and relate to your business but when I say they should be re- related back to your business keep in mind than as a local business. You can still use different things to attract people to your business so if you live in Tampa Florida and you own and local gym. You don't just have to talk about in Hindi put content out. That's health related. You could do obviously health and fitness S. but you could do fashionable content. You could do food and drink. Which tends to be the top category on Pinterest? You could do quotes which is another one of the top categories so there's a lot of different ways to start to tie in but you WanNa make sure that you know your demographic and the type of people that you're going after so it's really starting to make sure that you're grabbing those popular categories. Initially now again I mentioned earlier that while the platform isn't just used by teachers it still largely is female however in the last year or so the amount of mail users has doubled so the mail users and Pinterest pinterest fastest growing demographic so it's not just a female driven platform so what are some of the images that are going to appear and do Ellen Pinterest so you WanNa make sure that clear lear high res images they tend to be a lot more visually appealing and more professional looking one stat. That was very very interesting. was that lighter. Images are re pinned twenty times more than dark images images without facts. They're also getting twenty three percent more re- pins so I'd like to say when you're starting to create images in these different categories and things like that it's all about the whole it keep it simple methodology simple crisp images that really highlight the message that you're trying to convey from an an optimal size standpoint typically. I'm suggesting seven thirty six by a thousand two so seven three six by one O. Two pixels is good for a typical pin. It's not too big. It's not too small and a few US Canada. They've got some different different templates and things like that. That tend tend to work. Well so what are some of the other content pieces. I'm a huge fan of infographics. So you can make infographics anything. Diy Why tends to be extremely popular. Believe it's the second or third most popular pin category so anything that's DIY that can in correlate back to your business or the type of people that you're aiming to reach out to. There's a lot of different things when it comes to shoe timing and things like that. I've done a lot of testing and obviously backed by research but the data has shown that two to four. PM Eastern Standard Time and anywhere between eight PM and one am eastern. Senator time tend to be the best hub. Spot says Saturday morning is often the best times teams as well. The other thing that you can do with Pinterest is you WanNa make it easy to pin content from your website so if you've got a different images and things things like that I mean rating wordpress. There's literally a Pinterest pennant hover button. That people could easily take that in correlated back to pinterest. Chris you want to start to get people obviously sharing the content. The other thing that you can do is connect pinterest with all your other social media platforms so that what can be done is well same thing with any content. You're putting out. You WanNa make sure that you're sharing pins in the newsletter and things like that so you can say the most popular pinch from the week had over pinterest to get even more of them for example and from an Seo standpoint what you wanna be doing is researching the keywords. It's so what are the different keywords that people are searching for leverage those keywords or key word in your pin title same thing with the description and same thing with the file name and if you continue to do that you're going to continue to get your pins found and then people start to share your content. They'll start coming back to your site. They'll start commenting on your materials in different things like that added in that in and of itself literally will start to grow your pinterest fouling rather than continuing to give you too much content. I like to kind of keep these a little bit more condenser. I'll do another follow up episode tomorrow on kind of engaging with other users and some other pinterest strategies get out there take some action with pinterest Michael Tazar signing off. Good morning good afternoon and night have a good day. Thank you thank you for listening to this episode of marketing above all talk. Now get out there make a change and take some action Sir and hey don't forget to leave a five star review until all your friends. This is the greatest marketing podcast ever ever. If we look forward to seeing you here tomorrow..
"pinterest" Discussed on PhotoBiz Xposed
"And I'm looking at you'll sign, you know, so you were a tailwind user than you would put the plug in on your desktop. Shop Roddick gun, and you would just once you're done. Once you've published then you just go to your little icon on your own desktop at you would schedule mauled outweigh just a slot. Quick sidetrack on looking at your blog post from this broad, but the fasten Ida, and I don't see any pin. It buttons popping up on your blog for me to pin was that. Okay. So that particular one right now, I'm short a blog post. So I really need to do a blog post, but I didn't wanna like go dead on Pinterest. So that is pin from my gallery, which is like my homepage. Not from my actual blog. So the way that squarespace is done is about you don't have the pin it buttons at least in my template. You don't have them on your gallery page. But if you go to my blog on my website, there's a button there now. Okay, go with Pinterest consistency is so important that I didn't want to all of a sudden drop off for a few days. As so they didn't have content. So I just went in and pinned a few that I wanted to share from my gallery. Okay. So what do you mean by consistency? So important you have to be seen by patriots to be uploading regularly. Even if he's a schedule tool. That's okay. Oh, yeah. So Pinterest values consistency. So like, if you're not using a scheduling tool, you're better off to go in and pin, three five pens a day rather than once a month, pending like thirty. Okay. All right. That makes sense. And when you peanut with the tile wind apple plug in that automatically applause. You'll URL your real with that photo originated on you'll website. Yes. So if you're pinning it or using tailwind directly from your website, it will attach the URL if you just have like a one off that you want to upload yourself, then you can click the plus button on Pinterest and upload an image. And then you would copy in pace the URL that you want in the URL box. I try. So is there any other tricks of things that we should know that if we're pinning our own images for on blokes? Well, I guess yeah. This is a thing. That's really worked. Well for me. So if you're looking on but say if you're on Pinterest right now, looking at my pins. You'll see there's a little you can toggle to pins. Yes. Okay. And if you scroll down you have to scroll down, but the thing I found that really really works is when you create a long form pin. So yeah, you'd have to really scroll down, but what I'll do now is all do kind of like a little collage. So I create a pin? And I'm sure the photographers, you know, they do this easily. But for me, I go to Canada, which is you can be a free count. And I create a long pin which will have a four or five images to convey the themes to have a Bougainville inspired wedding. I can take like four or five of the images. Maybe I take a bouquet shot a wedding party shot. You know, something from the venue or like the invitations I can take or five images put them in this lung pin? Maybe puts a color palette or something that stands out in it creates these. Attractive pin? So if somebody's looking like I had I did one for an industrial woodland wedding. It shows like oh, wow. There's a whole theme to this. Let me click on that they really capture people's attention in those pins have done really well for me. I can I just don't understand his correctly. So you taking multiple images, and creating a long skinny image. That's a long vertical skinny image. So it takes up more real estate inside Pinterest. Well, no because. Okay. So Pinterest says, you know, you have it like seventy percent higher chance of your pin being looked at or notice if you have a vertical pin so vertical pins do better than horizontal pens. Right. But say you wanted to share like you had some really great horizontal you could stack three horizontal images in vertical template. Right. But it has to be in the six by nine ratio. The Pinterest has a ratio that specific to pinch..
"pinterest" Discussed on PhotoBiz Xposed
"I don't know if it's the same for you. I'm guessing it is. But once you get a couple or inquiry, go from social or the web to your website. That's something is really going to happen. That's what they become. We'll have the potential to become. You'll Klein is that the sign for you. Yes. I mean have to also say like just because someone is clicking on one of my pens and coming back to my website. It doesn't mean that they're going to you know, once they get their submitted inquiry. Right. That's true. But it's a lot more traffic. So especially if you're a blogger, you wanna get more of us. It's a great way to get people on your site. But then once you get on your side. You have to capture them in some way. Right. Absolutely. So you still need that works and the he's going to convert visit as to leads and then eventually booking so. Yeah. Totally get that. So I if someone that's new to patriots. How do we get started had we seventy five percent about traffic from Pinterest? What do we do? Okay. So I think I you have to understand Pinterest. And my first point like, I mentioned is don't think of it as a social network think of it as a discovery network Pinterest is a powerful search engine rather than social media. So if you can get your head around that, you know, you're Pinterest efforts will spread your content far beyond Pinterest. So basically any time you put into petrous you get bonus in Google because oftentimes like say, I searched for wild wedding bouquet. Right. Some of the first links that pop up that aren't ads are Pinterest there. There Pinterest images. So you can also get your images to rank in Google image search, which is different than just a normal Google search. So it's just your ballot. Eating your images and moving them higher up into the Google ranks. So you'd expect the broad might be searching for things like that in the image. Search function of GU a nets way you can pop up. Yes. So you could be searching for that wild wedding bouquets in Google or you could be searching for it in Pinterest, and they will pop up in both places. So I get that. It's not a social network. It's more of a curation, and I using SEO or are you actually using it strategically to take people from Pinterest and Google t- whips? I'll look which you I'm with Pinterest. Well, when I started it I use Pinterest to plan my own wedding in I went to Pinterest to look for. I mean, I found my wedding photographer on Pinterest. I was going there to see photos from my venue. I was going to get inspired. So I was like, oh this like I found my vendors on Pinterest and plan my wedding on Pinterest makes sense for wedding planner to be on Pinterest. So I would just you know, start pinning inspiration and things like that. Then when I started getting inquiries that said they found me on Pinterest owes like oh. And then I realized the ones that we're finding the on Pinterest were because I specifically had pinned something from venue. They were interested in. So locate are really important, so you're shooting at a venue that you love and you want to continue shooting there than pin those images because people are looking for their locations to see other images from there. I can see on your account you've go to board he liable wedding venues in Los Angeles and southern California. That's all you'll venue images will go inside your Pinterest account. So that particular board that is been us all over. So some of those are my events some of them aren't that's aboard for someone to add value. So if somebody's looking for a wedding venue and southern California here you go. I'm just giving you all of these ideas that you had no idea about right, and these not necessarily your events, you might have nothing to do with these venues. No. So like oftentimes Pinterest is like eighty percent other people's hands and twenty percent your own content. It's definitely you're sharing other things..
"pinterest" Discussed on Gadget Lab Podcast
"That recipe or travel, we want to enable that I'm smoothly as possible does seem as though just holding up your camera lens and saying what's that thing and going like that is a lot easier than to your point typing in like, we're looking blazer with. I dunno tweed. Right. Like people do this when they search or they're searching for a car. They saw on the road or whatever it is. And so holding up your lens seems like it would just be super fast channel commerce. Yeah. I think that the opportunities exciting to me like a lot of the most futuristic technology once it's out like it. Immediately feels familiar so it's really familiar to people to walk into a store after seeing something in the window and talk to somebody and say, hey, I'm looking for something like that. It's really familiar to people to walk into a barbershop. And there are these books of hairstyles you'd say like making me look like that and Pinterest enables you to do that on a much much wider scale. Do you think the future involves us doing that through some sort of heads up display? I don't know. Actually, we were just talking backstage. I haven't gotten a chance to use the latest generation. But I think that's where people are aiming for. And I don't think that's a crazy idea. People wear glasses on their face. And so if you could have information, that's useful. Also, make them look cool. I think that there's a real real market for that. I think there's still a while before people look cool wearing heads up displays though, we haven't really reached that tipping point yet. I wouldn't say we reached it yet. I mean, one thing that people bring up that are into this idea heads up displays or doing search visual search through displays on your faces is that right now, we're so immersed in this society of people constantly staring down at their phones. We're always looking down. And so maybe the theory is that if we were wearing something on our faces we would be more engaged with the world's. And do you believe that that could be the case? Honestly, I don't know. But I do think there's a really good conversation going on about whether the purpose of technology is to consume our lives and distract or whether it's supposed to enrich our lives and in really early on in Pinterest. We said that our goal wasn't to keep you online. All the time like we don't tally the number of minutes that people spend on the service. Our goal is to get you off line and hopefully get you to do something. And that's sort of our vision of how technology can play a positive role in people's lives. And it's something that we're investing. Over the long term on making a reality. How do you square that though with running a business? Well, I think that the great thing is those things that are very much alliance. When somebody goes out and buys, something, we are really aligning with the consumers are there to do with Pinter's are there to do which is to discover something and get inspired, and what businesses want which is to be discovered by people who love their products or services that alignment between the motivation over users and the goals and motivations of advertisers. Kind of at the heart of our business, which is an advertising business. Going back to that point though about everyone being so heads down on their phones or really immersed in social media. Now, I mean, there have been a lot of questions about whether social media is actually good for us. Whether it's good for human beings. And where do you put Pinterest in that category of social media? And like, how do you measure? What is actually good for users versus what is just them endlessly scrolling through pins for hours at a time. And maybe not emerging totally happy all the time. I mean, had you know, how are you looking at that cancer? The first part of your question. I think that the mindset people are in when they're using Pinterest is very very different than when they're using social service in we actually try to measure this. We survey users, and we ask them how they feel and what people tell us is that when they use Pinterest. They feel optimistic because they're thinking about what might be in the future..
"pinterest" Discussed on Gadget Lab Podcast
"And then if you were to plug in a home appliance that is has a simple on auction like, for example, I once rigged seventeen dollar mister coffee pot. It had a simple on off button. No, no timer. Plug that into the smart. Switch set the smart switch up to respond to Alexa. You could say like, hey, Alexa, turn on a coffee pot. And then your coffee pot turns on dozens of coffee pots across the world. Alexa, turned on mole are really fun. Give to usually around fifty bucks or so Amazon's probably less because Amazon tries to undercut up everybody, buddy. But that's a whole other podcast. Alexa, play black Sabbath. Improving lives. Right. Well, that's we've we've blathering on about our are awesome gift recommendations long enough. I think it is time to go to the second segment, which is the interview that you did with Ben Silverman from Pinterest recorded at web summit in Lisbon Portugal. Learn good talking to Ben's Overman onstage. Enjoy let's go Penn. Some gadgets. Thank you so much for being here this morning. Thanks for having me. So you guys have a pretty good critical mass of users here and Europe. But for people who maybe don't use Pinterest have never used Pinterest. Maybe they think about it like their friends or pending stuff further wedding. And don't know much else beyond that tell people what Pinterest is. Yeah. I mean pitchers is a place where people go to get inspiration for their everyday life. It's it's big things. It's like a big event like a wedding or the redecorating home. Sometimes it's small stuff like picking out a meal, but people use it really differently. And we're excited to have a lot of folks all over the world now using today. How do you put Pinter's in the context of other social networks mean people say to you is it just like Instagram? What's your response to that? Well, you know, when people use Pinterest what they tell us is that the real using it for themselves. They're using it for their hobbies their in spray. Nations whereas social service like Facebook or like Instagram, they're using it to communicate with other people, and we really believed that while social services Cirque rate, and there are a lot of wonderful ones. There aren't that many places you can go I'm just think about your own future in your own inspirations. Can you give an example of sure I use Pinterest? I've got a family in two kids since I use it to plan activties. I want to do with my kids when we go on trips and vacations use it to plan the things that I wanna do in new city. They're professionals that you said, you know, we just talked to one of the directors of the movie. Crazy rotations, and they used it to lay out all the sets. And so there's a really wide range..
"pinterest" Discussed on This Is Success
"Actually, we literally didn't have anything to lose. And so we. Didn't feel bad about asking people. But other things that I think I learned was that investors. They kind of want to hear that you're selling the future, you're selling a dream of what could be when I used to go in and pitch investors. I was very careful not to over promise. But we could do so say, hey, you know, we don't have any money. We don't have any experience doing this. But we think this is a good idea. We're going to build this piece of software, and I couldn't understand why why they weren't funding us. But it was the worst was probably the worst sales pitch they'd ever heard. And I think I learned that people don't expect you to have all the answers. But they wanna see that you have confidence that you're going to figure it out in the future. And that's same of investors. It's the same with the employs you hire. They wanna know that you're going to work through those twists and turns and try to figure out the solution. Even if you don't know the answer, right, then so at what point did, you decide that Pinterest was going to be something that you would work on. So we've been working on this smartphone app. And it wasn't really taking off back then every single app had to be. Proved by the apple app store, and sometimes we'll take weeks or months to build it. And at that time, I'd also become friends with a guy named Evan sharp who is a student in New York evident, I kind of cut from the same cloth. But how did you meet him? I met him through a mutual friend. Actually, pretty loose connection. It was the guy that neither of us knew that well in college, I'm and he said, hey, you guys both love the internet. I think you should catch up when you're visiting New York. So I remember meeting. Evan and yeah, we just we just hit it off. And we started talking about how much we enjoyed the internet. All these great things we wanted to build, and we had one idea that we both shared, and it was a product that we wanted for our selves, we wanted to be able to take all the cool things we found on the internet and just collect them in one place. So you could access them later, and you could browse the collections if other people I used to collect things as a kid, I collected bugs and stamps. I'm Evan collected baseball cards, and that he was in graduate school. I'm so he was also collecting a lot of visual image. Sorry while he was studying architecture. And so we just started building that on the side. And that was how Pinterest came to be. So at what point did it turn out to be that? Okay. You know, what this little project that we're working on? This is actually going to be what we need to dedicate ourselves to. Well. So when we first Bill Pinterest, the first thing we noticed about it was the we personally just loved the product. So we were using it all the time. And there weren't a lot of other users, but we were able to keep iterating on it and making it better every single day, whereas the phone app, we had this really long cycle between when we would make changes and then submit it into the store, and then they would get approved over time. And so the natural momentum was with Pinterest 'cause we could work on it every day. And then slowly we started sending it out to our friends our family. They started telling their friends about it and pretty soon. People started telling us they really liked it. It wasn't a lot of people. But we will get notes from them and say, hey, I love this product when it would go down because sometimes, you know. Would go down. People would write to us. And they would say, hey, Pinterest is down. I'm really depending on this too redecorate my home or to plan out my wedding. And so we decided to double down on Pinterest..
"pinterest" Discussed on Gadget Lab Podcast
"Experience, Pinterest has always done a great job of delivering pins that feel relevant and like weirdly relevant. But I also know there are times that Pinterest gets this wrong and has gotten it wrong in the past. And there. You know, specific things that interest has done to try and improve that are their stories from earlier days where you feel like the algorithm got it wrong. It's wrong all the time. Now. Petrous the kind of thing where the Moyer use it, the better it gets. But so quite a funny thing is I remember I was in Mexico once at a coffee shop and. I looked a computer open that was like the point of sale computer for some reason. Pinterest was up and it was this guy behind the counter a bodybuilder. This is to use pinch issues like, no, I don't use Pinterest when asked him is like, look, I looked and I don't know why how to open, but his home feed was into became kinda girly stuff. And this is this guy who kind of projecting a lot of masculinity. So that kinda made a lot of sense. But then I asked him what he was interested in. The key He said. said. Paleo was like about paleo diet. So Asmaa type and paleo. So we searched for paleo and just saw the light bulb go off, you know, and that's just the story about how if we're not showing you things that are relevant, Pinterest doesn't just feel. Useless. It feels actually negative or bad. You know, it feels like it's reflecting someone else and it is such a personal environment for people. It's a very personal thing that if it's wrong, it feels I wanna say -fensive but feels negative, not just neutral. And so we're constantly course trying to make that better. But there is this process in the beginning, we have to learn what your tastes are, what you like to make the product really function for you. Are there other other tools you have your eye on in terms of greater personalization. For ways that you're sort of thinking about how to make pinchers feel ever more personal in the future. Well, right now I think it's less about. Innovative technology and more again about emotional outcomes. I think we're just kind of understanding why Pinterest does feel more personal and why people feel this freedom to play with ideas or possibilities, and that they might not another platforms and we're learning, it's because pincher says the space that feels not judgmental, for example, where feels very personalized or it feels sometimes secret and private, and those maybe obvious to you as user..
"pinterest" Discussed on Gadget Lab Podcast
"It's not on with the news is it's on what could be and as you navigate images very much kind of understanding in a way articulating your future dreams, future self, what you'd like. And that's a very beautiful action, I think in activity and so so rare increasingly in social apps is a, is that sort of mind toward the beautiful future and not the terrible present. No comment. What sort of considerations design wise do you do you have to do you have to make or do what sort of things do you have to think about when you are designing an experience where it's almost totally visual where you know somebody may be searching for text, but then the results they get back are not text. How do you, how do you present that to him in a way that in a way that makes sense? You know. Well, the great thing about images as you know when you see it. Yeah. And you know my experience as a user of Pinterest and other visual platforms is. I'm usually looking for something that I can't quite articulate with language. And so quite deliberately from the beginning was designed to kind of show you what's possible so you can choose so that you feel in control and all goes back in a way to this idea of browsing browsing verb is something that you know animals do it when they're trying to eat plants. They browse for leaves, and humans have always done it. And you know the last hundred years in stores libraries and a lot of our public spaces been about browsing curated collections and looking for that thing. And when you're browsing, find something you like, and then you pull it out and maybe you deepen read it or do it. And Pinterest is just a more visual manifestation of that online. You kind of look for something. And when you see something you browse through pick you pull it out and put closer to you. And so in a way we're just trying to mimic the way humans interact with their visual world. But again, I think it's almost easier. I mean, we're, we're visual creatures. It's the dominant. Sense. I think it's something like five or eight x of our border. Super cortex goes to processing visual information than the next closest sense. And so visuals feel very native. They feel very natural, and that makes it quite a joy to make the design. I think I want to pick on something you just said about control. So Pinterest is very deliberately designed so that when you are looking for something, you don't just get one search result in return. You've got a whole matrix hold great of images, right? And then you click on those and that delivers another grit of images, right? Which is very different from how something like Google deliver search results, which are algorithm cly ranked and also very different from how a lot of social platforms deliver information, which is to say they pick up on what you've clicked on in the past and then deliver things and deliberate order. Can you speak to why that is so integral to Pinterest and maybe how you came up with that idea of the visual grid. Sure. Anyone with Legos growing up. Everyone. I did. When we think about the user experience on Pinterest, I like the LEGO metaphor. Children use Legos to construct a physical manifestation of what they imagine. And then they create imaginary narratives and I used to fly spaceships around and there'd be cops and things like that on my head. But it was seen as toys for children and Pinterest on the other hand is got a similar DNA. It's a construction set, but it's not for.
"pinterest" Discussed on Gadget Lab Podcast
"Help understand how you build and design the company, not just the product, and that's been quite a long journey and happy to talk about that. But what else say. You know today here is this sort of. Endorsement from from Johnny has been quite transformative for me. Well, first of all, I'd never thought of it until it happened, but you know, receiving an endorsement for the future is quite more meaningful in a way than an accolade for what you've already accomplished. And you know, Pinterest has gotten pretty successful and it's used by a lot of people in love by a lot of people, and you know, sometimes on some list or whatever, and that's, you know, that's nice. But to be candid, I don't much care or pay much attention to that, and but you know, having someone like him, say the future is so rich and full of possibilities been quite moving and energizing. And I think the impact of that on my role to get back to your question, we'll be plan planning on coming to work in January, mostly focused on was fully focused back on design, which I'm so excited about mazing speaking about the future of interest. I think Pinterest often gets described on this very wide spectrum. So on the one. End, I think people will say Pinterest is the place you go. When you're planning your wedding or Pinterest is the place you go when you're looking for tot two ration- or hairstyle. And then on the other end of the spectrum, you've got people saying Pinterest is this powerhouse of visual search that is going to completely change the way we find and discover things and could possibly be the next Google. Right. So where do you see Pinterest now on that spectrum and where do you see yourself heading. Well, see those two facets of the same thing, and that's the way we relate to imagery and visual information. And you know when Pinterest was I kind of built the idea of an image driven. Internet experience was still relatively new, and now it's almost ubiquitous as you know, and that's transformation has been very quick. And is you say Pinterest has always been a phenomenal place to discover ideas to discover, hopefully ideas relevant to what you're doing in your life that match your tastes? We get a little bit better at that every week. Increasingly, we focused more on not just discovering things by chance, but being more directed in seeing something you like them, being able to search what you see and discover the next level of information about it or where to buy or to make it using computer vision and all of the data we have. But in a way, if you zoom out to me there, it's still about navigating the world of Israel information. We like to say that. Text is the language of information and images of the language of James. You don't much dream in words, usually dream and stories and images. And and so I'm Pinterest in a way what you're doing is focusing very much on your future..
"pinterest" Discussed on The Wellness Business Podcast
"On our articles or our services save them for later in what's also great about pinterest is that those particular pins have let's call the really long shelf life they can live there and people can see them for years so it's not just that it's like facebook instagram you see a status updates fifteen minutes later you don't see it again or even on instagram you won't gauge with it again on pinterest there's lots of ways to see something that maybe a user has never seen of yours that could be pinned up to euro if not longer so all that to say you wanna have the framework bean certain discovery for pinterest social media for facebook instagram twitter ooh ooh that was a really great way that you broke that down so i'm sure probably all of our listeners have at least been on pinterest as a user so think about things that maybe you were searching for on there i know for me it's usually recipes and like you said kate yell and you go on google it's very text based but on pinterest ooh all these pretty sparkley exerts everyone is really draws u n so whether you're planning a vacation or you wanna travel or like you said you create these boards of things that you know you want to either maybe do in the future something you're working on now it really is really good visual representation that's why it's so different than any of the other platforms now and it's also i will say going into marketing with it it's very important that you have the mindset that it's not an instant gratification platform we get this feeling we do instagram or facebook people reacting or engaging in it's very gratifying with pinschers not that it definitely is something that you're using because you want to drive traffic in that can take a long time to build up steam similar to how you try to get higher rankings on google it takes time so just know you're gonna have to cure rate your pinterest board and invest in it long term as opposed to getting it immediate kickbacks in gauge ment you went on the other social media platforms glad that you brought that.
"pinterest" Discussed on Software Engineering Daily
"So abc clerking basically routes you to some content if you're looking from one a b and another if you could can for another so the fuel reviewing from pinterest office or facebook office these guys know the cider or the ip block of that company so i don't know like a healthy avocado added will go to the avocado side by then out in the wild if a user from facebook or pinterest clicks on that it's an ap block or a or different from the corporate networks of pinterest and facebook it will take you to a weight loss pill or something that so it's a huge problem right and i think people usually try to kinda like outsource the uttering views to different companies so you change your ipzs like you know an you distributor i sewer ahead of these attackers but these guys also know what are the companies out there that review ads so most likely they knew there in or blocks so it's a huge problem right it's i think i'm not an expert in the domain but i know like from by lens from security lens that it's tough problem and i don't think facebook intentionally let you know like this political campaign ron i think he just slipped through their advance detection whatever or systems because it's a tough definitely a really interesting points one more question then yup people start thinking about questions to ask i mean so you worked at apple before pinterest i do think of apple is one of these companies who probably has security down pretty well they've been added for awhile how did your experience it apple differ from pinterest security was a huge difference earnings some so i think there is a wide spectrum owed their insecurity security right so there is the log everything block everything everything is in excess request right no.
"pinterest" Discussed on FunnelHacker Radio
"Welcome to funnel hacker radio podcast where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales dominate their markets and how you can get those same results here's your host date woodward welcome back bottle heck radio today is another day we get the opportunity having both myself and jewish joy in on the call welcome joy hey everybody agreed to be here if you haven't already listen to julie she did our own podcast with when we first started what seems like an eternity ago a couple of weeks ago which sattar or couple episodes ago we had our on talking about becoming the very best in the world and today what i want to talk about art some of the traffic secrets to open up a kind of traffic secret series here of cutting might be an opportunity kind of bugging if picking her brain on different things in today's topic is pinterest and you're still spinal so with all that said let's dive right into this julian let's talk about pictures this up at i have never again i don't know if it's a gender thing i don't know what it is but interest is just not my than so i need you to come on board biscuit tell us how the world use pinterest to drive traffic to your cell phones well it's okay it is i think it is really a tender thing because pinterest is a heavily femaledominated platform for sure so a couple things to know immediately about pinterest is the first thing is it started out as a social network but it's really a search engine it has not it's not really a social network anymore so the three largest search engines in the world are google amazon and pinterest so if you have a female audience you it's like you cannot afford not to be on pinterest because it is used as almost as much as google especially in niches that have to do with food and health even niches like starting your own business and business opportunity niches on so much fashion all that kind of stuff is all on pinterest so.
"pinterest" Discussed on The Goal Digger Podcast
"Guess what i heard you loud and clear so loud and clear that i'm doing something radical and i am dropping all sponsorships their call me crazy but bear with me when i first started the golddigger pod guess who is all about impacting people with the best free education out there and so to align with my mission this show isn't sponsored anymore but it is brought to you by my free at pinterest resource the ultimate pinterest guide that's right it's entirely free and a full seven page guide to help eu cracked the code on pinterest to get your hands on it simply go to www dot j k pinterest dot com ensnare get that's right another free resource made especially for you again that's www dodge jk pinterest dot com enjoy and now let's get to the good stuff are you ready hey gold diggers it is janika jer i am so honored to get to hang out with you you cool cats today is going to be an awesome day because i'm talking about something that took me a very very long time to understand and implement but something that has become so important in my life in my stress levels in how i feel about the work i am doing and especially in my relationship with drew who let's be honest he's adorable but yeah i'm gonna talk all about how to prepare for a sabbatical whether this is a maternity leave for you just a time of restive it's just a week or a month or whatever that looks like but how to prepare for rest as an entrepreneur because if we can be totally honest we suck at rusting i'm reason may hand over here i am the worst at it.
"pinterest" Discussed on The Goal Digger Podcast
"So when you think about it people on pinterest are not necessarily they're looking for a specific product they're often there to be inspired and their browsing and collecting and discovering new products and services they are interested in investing in so a future customer may not have known to search in goo goal for you but after being inspired on pinterest they could have easily landed on your account or website or your blog and now they have decided that they need to either follow or purchase that's amazing right like we can capture people in over really specific way on pinterest if we start thinking of it in the way that people are using it so it's not necessarily about getting tons of people to follow you or like you but it's about thinking about how people will be searching and how your products or services or offers can show up when they type in those keywords are those questions or there's topics so number two it goes hand in hand with what we've talked a lot about on this podcast is you can use pinterest to grow your email list while it's like that so stinking awesome so you know how important email us are and if you're this far into the golddigger podcast and you do not have an email us man i'm feeling like i have failed you but email lists are so stinking powerful forgetting your word out for giving targeted messages to targeted audiences for serving your audience and of course for selling like how awesome so when you think about a you can use pinterest to grow your email us because like other platforms you don't own your followers or fans.
"pinterest" Discussed on Pop Fashion
"Funds until like making it easier to discover new things that you like and then purchase them through the site like through Pinterest as a conduit Pinterest rolled out shop the look in February that was a partnership with some brands like a small group of brands that let users shop for individual items in a larger picture. So like if it was a picture of a living room, you could look at more than one item that was for sale in that photo. Early results from that showed that Pinter's engaged with shop. The look pens three to four times more than pins without it. Yeah. So the more you can do with an image. You know, the more it's going to generate revenue eventually Pinterest is also offering something in. It's it's called lens and allows users to search by snapping or uploading photos of the optics around them, and then Pinterest will generate similar options. So if you see a dress with a cut that you like in theory, you can upload a picture Pinterest will show you similar things. Now bible pins bible with beat viable pens are something that pinches has been using for. I believe two or three years. And basically it allows you to put a little note on a pin that you're uploading that says like you can shop this, and you can click through and go to the website and buy it that it basically shows you it's a direct line to ecommerce. And you're not going to have to be clicking. And wondering what blog you? Ended up on that poorly sourced. It's photos, and those are free the point here being how are they gonna make money on this bible pins have ten million unique products sold by twenty thousand merchants. So they're using them a lot if you promote them you can advertise and pay Pinterest that they show up more basically Pinterest is doubling down on the idea that people wanna curate their own looks online. Whether they be for home for wardrobe, and they're hoping that converts into sales, and I wanted to bring this up because I know you use Pinterest way more than I do. Yeah. And I wondered if you first of all have this app and use this lens thing or even heard of it. And if you think that you've noticed more in terms of fashion and shopping on Pinterest lately. The thing I've noticed more advertisers. I like how they're thinking because not everyone wants to shop an a linear way, the idea of grouping like items or being able to see like items because you may say oh back. Cut is interesting. But I don't want that dress and to be able to see a bunch of other options that are similar. That's wonderful that opens up some doors. I'm a little confused with this article about how it correlates with Amazon though, I don't understand how Amazon works into this larger article about Pinterest. So the article is a compare and contrast of the two companies and what they're doing to up their fashion. Focus. I see I see. Okay, got it. Yeah. Okay. That's where the comparison the Amazon comes in. And since we've talked so much about Amazon, I'm like, I don't really need to rehash that in in Sonia's words the lesson..