35 Burst results for "Pinterest"

"pinterest" Discussed on CodeNewbie

CodeNewbie

06:50 min | 2 months ago

"pinterest" Discussed on CodeNewbie

"I understand it was very competitive, but I remember getting the phone call and just like jumping around and doing a happy dance because I was so excited. Oh, that's so great. So I have to say I'm a little surprised at the intensity of the application and interview process because when I think of an apprentice, the assumption I'm making and please tell me if this is incorrect is that they don't really know very much quite yet, right? That's kind of the point, right? You're not quite ready for that first job. It's the step before the first real official fall software. Position. And so I see it as kind of half learning half training with some deliverables. And so I wouldn't expect that position like that to include four hours of interviews and one on one coding sessions and kind of the stuff that you described. So tell me a little bit more about the expectations for an apprentice when Pinterest is hiring for their cohort, what are they expecting of you and what level should you be at to be a good apprentice? For the Pinterest apprenticeship, we were really treated as full-time engineers from the beginning. We had a dedicated mentor and obviously we had our manager as well. But we were fully fledged members of the team just with the additional added support. So when I was an apprentice, I was working on features and projects that were seen by millions of users every day. And they really gave us a ton of responsibility and opportunity for impact from the beginning. So I think that even though we were all boot camp grads and you know, it's different for everyone, right? Because you have some people who are straight out of the boot camp have never had anything else before. You could also have people who went to a boot camp and then stayed on for like a year to do the TA help with the boot camp where they would kind of go through the whole thing again. So we had some people who did that. And then you might also have people who are self taught and went a different route in that way. So I think they just wanted to make sure that everybody was sort of starting off at that same base level. And the level that you convert into after from your apprenticeship to full time is basically that of a new grad. So that could be someone coming out of their computer science degree from college, likely with at least one or two internships under their belt. So yeah, so we were definitely helped to a really high bar, but it was incredible in that way because there wasn't also a ton of support, obviously they knew that we were coming in with a more limited amount of knowledge than other people. But that's where our mentor really stepped in and my mentor was exceptional. And we did technical deep dives every week. And we had like at least two one on ones per week, but he was always available for questions or to walk me through things. Tell me why you think they chose you. What do you think you did or what about your application stood out that made them choose you? I do think that there were a few things that I did differently during my job search process that were a bit more in traditional, like, for example, I wrote a lot of tech blogs, articles that I posted up on medium dot com and I did a number of tech talks as well. And I think that those things were a bit more unique. Also, I think, you know, interview style is so different between everyone and I really value communication. So I think, you know, really talking through things and trying to work well with the interviewers being clear about what I was trying to accomplish or what my thought process was behind everything that I was doing throughout the interview. I would think maybe those may have helped a little bit. Yeah, I definitely think that, you know, all the extra code related, but not exactly coding stuff, at least in my career has definitely made a difference that speaking, writing, podcasting, you know, all those other things. Definitely help you at least stand out. Tell me a little bit more broadly about your strategy for applying to jobs. You apply to the Pinterest position, but of course all your in one basket. So when you thought about getting that first paying gig, that first paying job and you were trying to figure out what companies to apply for how many to apply for and you're kind of putting together a plan, what went into that strategy for you. So I think that a lot of people come into the job hunt with I need to apply to 200 postings per week or something like that, and they have some number that they want to hit. But what I really tried to do was to target companies and roles that I was actually excited about. And I tried to target in that way so that I could really be most genuine about my excitement about that role. I mean, if you're writing a cover letter and you're like, oh, I've always wanted to do this thing that I've actually never wanted to do. You know, I feel like it comes across, you know? If it doesn't come across in writing, it might come up in the actual interview as well. And so I have, you know, a lot of companies that I was really passionate about or had heard good things about or maybe it was a company that I had never heard of, but they had a really great mission that I aligned with and that meant a lot to me or the role itself was really exciting and I think that my strategy of sort of targeting those kind of roles and opportunities that I could genuinely be passionate about, I think that probably came through on a number of them, at least like in cover letters or interviews and so on. And that actually worked out really well for me. I think I officially job hunted for like three and a half months. And I think in that time, I tallied it up and I only applied to 45 different roles. Wow. And then there were a number that reached out to me directly. So does that mean that there were 45 companies that you were excited and passionate to work at? Yeah, I mean, it was also roles too. So that was kind of a combination of either roles or companies. And I think some of those jobs that I applied for were probably at the same company too, like, for example, if I saw Pinterest was hiring an entry level thing and an apprentice, I probably applied for both of them.

Pinterest
"pinterest" Discussed on The Glossy Beauty Podcast

The Glossy Beauty Podcast

01:43 min | 7 months ago

"pinterest" Discussed on The Glossy Beauty Podcast

"Curly, wavy, coily, protected, straight, or even shaved. And a way that I was using this recently, I was looking at prom trends, promise here, prom is big this year. And braids are a big trend that we're seeing for prom hair specifically. So it was really cool going through each of these different filters to see different prom, braided hair ideas, and how that changed because that's not going to mean the same thing to everyone. And now that diversity is really represented in the hairstyle search as a results. Yeah, and how does that also influence what beauty brand partners do or are capable of doing given that users are able to do a much more granular style search. Sure, it just gives them more ways to be more personal. And beauty brands are certainly following suit, are showing more diversity and representation. And this really gives them the perfect place to make sure that that is represented for everyone. Yeah, and kind of continuing on the inclusivity conversation, Pinterest launched AR filters for makeup back in 2020, which feels like forever ago at this point. What can you share about how impactful that's been to enabling Pinterest to become shoppable and accessible? 2020. So virtual try on launched in January 2020. Oh my gosh, we were all so young and naive. Very naive. But AR really took off. That was very timely, given that the pandemic shut down stores very soon thereafter..

Pinterest
Mark Levin: The Hypocrisy of Democrats' Stance on Voting Rights

Mark Levin

01:14 min | 11 months ago

Mark Levin: The Hypocrisy of Democrats' Stance on Voting Rights

"Now this is the problem they're having right now that I keep highlighting and you're starting to hear back Pinterest and politics in this business regurgitate it At one side of their mouth they condemn the voting system It's so bad It reminds them of Jim Crow It has to be totally and completely nationalized by the Democrat party On the other hand if you raise specific questions about specific states and how laws were changed to clearly advantage Biden and the Democrat party and changed in violation of the federal constitution by public officials who do not have the authority you are said to be undermining democracy And so typical of the Democrats therefore the filibuster then they're against the filibuster The foreign independent Supreme Court now they want to pack the Supreme Court They're against illegal immigration because it affects their union Friends Now there are four illegal immigration because it increases numbers they hope in the future of voters And you could go on and on The ends justify the means that's an old phrase and it's correct when it comes to these

Democrat Party Pinterest Jim Crow Foreign Independent Supreme Co Biden Supreme Court
"pinterest" Discussed on Software Engineering Daily

Software Engineering Daily

02:54 min | 11 months ago

"pinterest" Discussed on Software Engineering Daily

"IOS <Speech_Male> <Advertisement> <SpeakerChange> <Silence> <Speech_Music_Male> <Speech_Male> Android full stack backend <Speech_Male> machine learning <Speech_Male> web, <Speech_Male> security, engineering <Speech_Male> managers as well. <Speech_Male> And this is <Speech_Male> across all of our <Speech_Male> locations. <Speech_Male> The United States, <Speech_Male> Canada, Mexico, <Speech_Male> the generic kingdom, <Speech_Male> et cetera. <Speech_Male> And I'm sure <Speech_Male> <Speech_Male> engineers over here <Speech_Male> at Pinterest will have an <Speech_Male> amazing time developing <Speech_Male> a product that <Speech_Male> is loved by hundreds of <Speech_Male> <Advertisement> people around the world <Speech_Male> <Advertisement> while also enjoying <Speech_Male> <Advertisement> great <SpeakerChange> career <Silence> <Advertisement> opportunities and benefits. <Silence> <Advertisement> <Speech_Male> <Speech_Male> And then you are a <Speech_Male> relatively recent <Speech_Male> hire, so you've been through <Speech_Male> the onboarding process. <Speech_Male> Are there <Speech_Male> <Advertisement> any takeaways <Speech_Male> things that impressed you <Speech_Male> or surprised you as <Silence> you were coming on board? <Speech_Male> <SpeakerChange> <Speech_Male> Well, I'm <Speech_Male> totally sure I made the <Speech_Male> right decision when joining <Speech_Male> Pinterest. <Speech_Male> So I'm coming fun. <Speech_Male> I'm learning a <Speech_Male> lot, and I feel <Speech_Male> like I'm actually <Speech_Male> making an impact here in <Speech_Male> the company. <Speech_Male> Also, I feel like <Speech_Male> I've settled down beautifully <Speech_Male> thanks to <Speech_Male> the support of the <Speech_Male> people working here. <Speech_Male> All of <Speech_Male> my colleagues <Speech_Male> and the leadership, <Speech_Male> my <Speech_Male> team, everyone <Speech_Male> are <Speech_Male> amazing human beings <Speech_Male> and <Speech_Male> they <Speech_Male> are really, really <Speech_Male> helpful in <Speech_Male> order to help me <Speech_Male> get on board that and <Speech_Male> up to speed with <Speech_Male> the responsibilities that <Silence> I have here at the interest. <Speech_Male> <Speech_Male> Something that I found <Speech_Male> really interesting is that <Speech_Male> people are not only <Speech_Male> very talented, <Speech_Male> technically, <Speech_Male> but it's also very easy <Speech_Music_Male> to talk to people <Speech_Male> to ask for help <Speech_Male> to collaborate <Speech_Male> with others. <Speech_Male> Everyone is <Speech_Male> really friendly <Speech_Male> and <Silence> it feels <Speech_Male> <Advertisement> like <Speech_Male> all of us are <Speech_Male> working together <Speech_Male> towards <Speech_Male> the goal of making <Speech_Male> Pinterest a great <Speech_Male> application <Speech_Male> <Advertisement> that is loved by <Silence> <Advertisement> our users. <SpeakerChange> <Speech_Male> <Advertisement> <Speech_Male> When you think <Speech_Male> about the months and <Speech_Male> <Advertisement> maybe years to come, <Speech_Male> <Advertisement> where are some of <Speech_Male> <Advertisement> the key areas you're <Silence> <Advertisement> looking forward to making <Silence> <Advertisement> contributions? <SpeakerChange> <Speech_Male> <Speech_Male> I definitely <Speech_Male> look forward <Speech_Male> to keep working <Speech_Male> and <Speech_Male> making contributions <Speech_Male> on the human <Speech_Male> evaluation platform. <Speech_Male> We have <Speech_Male> many, many things that <Speech_Male> we plan for <Speech_Male> this platform. <Speech_Male> So <Speech_Music_Male> at the end of the day, <Speech_Male> what <Speech_Male> we want to achieve is <Speech_Male> to make this platform <Speech_Male> very easy <Speech_Music_Male> to use <Speech_Male> and also to <Speech_Music_Male> leverage the power of human <Speech_Music_Male> computation here at <Speech_Male> interest. <Speech_Music_Male> And also I find <Speech_Male> it very interesting <Speech_Male> that this is <Speech_Male> related <Speech_Male> to <Speech_Male> the data that we <Speech_Male> are <Speech_Male> using to empower <Silence> some of the <Speech_Male> <Speech_Music_Male> machine learning <Speech_Male> models and some <Speech_Male> of the most interesting <Speech_Male> features that we have <Speech_Male> here at Pinterest. <Speech_Male> So <Speech_Music_Male> we plan <Speech_Music_Male> to use this platform <Speech_Male> to, for <Speech_Male> example, generate <Speech_Male> new datasets <Speech_Male> to get string <Speech_Male> data et <Speech_Music_Male> cetera. So <Speech_Music_Male> just being able to contribute <Speech_Male> in <Speech_Male> <Speech_Male> this way <Speech_Male> with the data pipeline <Speech_Male> that we have built <Speech_Male> interest <Speech_Male> feels really interesting <Speech_Male> because <Speech_Male> I've <Speech_Male> seen that in machine learning. <Speech_Male> <Speech_Male> The quality <Speech_Male> of the data that you have <Speech_Male> actually makes <Speech_Male> a lot of difference <Speech_Music_Male> and a huge impact <Speech_Music_Male> on the <Speech_Male> quality of the <Speech_Male> models and that the <Speech_Male> results that the models are <Speech_Male> providing. <Speech_Male> So it feels <Speech_Male> like a great responsibility <Speech_Male> to be part of that <Speech_Male> data engineering <Speech_Male> pipeline. And <Speech_Male> I just look forward <Speech_Music_Male> to

Pinterest Mexico Canada United States
"pinterest" Discussed on Software Engineering Daily

Software Engineering Daily

06:10 min | 11 months ago

"pinterest" Discussed on Software Engineering Daily

"Excellence team will bring the same focus on quality and engineering best practices to our future areas by working closely with the feature teams to adopt new technology and driving improvements across application. Something that I find really interesting is that all of these teams are full fledged autonomous teams. Composed of talented engineers with a diverse skill set and with complete ownership of their products and road maps, which I think is something really cool. And could you give an example of one of those projects that you've been involved in? Sure, so for example, we're currently building the platform that is going to be used to present in app service to our beginners, which is how we call our users. So the end goal is that we're going to be asking for direct feedback to our users about some specific feature or an experiment that we're launching or new experience that we're going to be presenting to our users. So in this way, we present this service and we get directed back from them that then we can use to drive the future product decisions or we can assess if an experiment is good or not. What's the difference between direct and indirect feedback? So we have to kind of feedback that we're currently gathering. One of them is online, which is what we call this in app service that we are being presenting to our users in order to get feedback directly from them. The other type of feedback is the offline feedback. And for that one, what we do is that we partner up with third party companies that allow us to gather that feedback from this third party raiders that are assessing some of the work that we sent to them. So just as an example, let's say that we are creating new model that is going to be presenting search results in a different way. So then we have the current way that we do it. And then we have the new proposed way. So then what we do is that we execute thousands of queries for those two models. And we want to be able to measure which one of those models is presenting better and more relevant search results to our users. Then what we do is that we set the results of this queries to this third party raiders. And what they will do is that they will assess which one of these two models is presenting whether results for each one of those queries. And then they are going to give it back to us. Then we're going to generate some metrics, do some calculations with those results. And in that way, we are going to be deciding which one of these is better or not. And this is really important because it allows us to get human feedback for some of the models that we are doing. Yeah, I would think if a very committed penny would definitely want to be in one of these groups because then there are actions or behavior is going to influence the direction of the product. Do you hear any feedback from users as you're rolling out new features that maybe they saw an early version of it or just are excited to see things coming out? So just the feedback that we're currently getting from our painters is comprised of several things. So we can ask them things about some specific features that we are building on the app, or we can also ask them about if they think that the arts are relevant or not. Or just how they feel about the application in general. And we're expanding these capabilities through this new team that we're building in Mexico City in order to be able to provide more survey experiences that allow us to get more complete and photo feedback from this beginners. And how I think of the Pinterest is an existing pretty stable product. I know you're adding features all the time, but what's the rate of velocity? How often are new things going out? Here are Pinterest we're trying to innovate and to change the way we are doing things as of now. So we have launched recently interested and also the watch step. These are new ways in which we are presenting content to our users. Before we were very mostly focused on web pins. Now, we are supporting additional types of beans, such as IVF beans, which is a video that our users can see in the application and also provide them inspiration. And then we'll want to achieve is that this inspiration will lead our users to do and take action in real life. Gotcha cool. Well, having a way of getting human raider feedback seems like it could have a major impact on the way you release new features. Are there any thoughts or plans for how this is going to change the release process? So human feedback is something that we are trying to incorporate in the development cycle of all themes. So as of now, this human evolution platform is being used by several teams search ads, shopping related beans, et cetera and we want to empower all teams to be able to leverage human computations so that they can have more direct feedback from a human that allows them to take better decisions about how they are moving forward with their products. So we are an internal team here at Pinterest. That is building this tooling that is going to empower other teams to make better decisions to the power of human computation. And are you focused on the tooling exclusively or are your team part of like a services group that would help others utilize that tool and understand it properly from a statistical point of view in these sorts of things? What's the scope of services?.

raiders Pinterest Mexico City
"pinterest" Discussed on Software Engineering Daily

Software Engineering Daily

02:38 min | 11 months ago

"pinterest" Discussed on Software Engineering Daily

"How long have you been at Pinterest? So I've been working at Pinterest for two and a half months. So I'm still relatively new to the company. And why did you choose Pinterest? Well, whenever I look for a new job, there are a few factors that are really important to me. Here is the place where I found all of them. So first of all, I think it's really important to believe in the mission of the company and the product they built. I want to work on something that matters and makes an impact. And here at Pinterest, we build an application that provides inspiration to people everywhere in the world, to help them create the life they want. I think that especially in this time, when there is so much stress and anxiety around the world, it feels nice to build a product that aims to make people live more enjoyable. Second, I also want to work with a diverse multi cultural group of really talented people. My team, colleagues, leaders, et cetera are all amazing human beings. And I got to experience that right from the beginning quite going through the interview process. I've been blown away not just by the technical talent of the people here at Pinterest, but also with how kind that helpful everyone is. I got the feeling that everyone is very passionate and proud about the product they are building. And third, getting to work with a top tech company, such as Pinterest, that is opening and engineering hub right in the place where I live, which is Mexico City. That trusts in the local engineering talent and invest scaling fostering a nice working environment where teams across all locations works together to build one great product. That's something that really resonated with me. And what are some of the most exciting projects at the Mexico City Pinterest headquarters? My team is called the discovery measurements team. We're focused on building the human evaluation platform that helps teams across Pinterest to leverage the power of human computation, both offline and online. In this way, we get direct human feedback about features that we are developing in the application in order to get us statistically significant signal that helps us guide future product decisions. These tools help us measure experiences on our application better. And this is really important for us as it's hard to understand and improve something. If you can not measure it. Teams such as conflict related pains, search, shopping, use the data that we provide to experiment, generating features, set problem direction and train machine learning models. On top of that, there are several other very interesting themes here in Mexico City. For example, the client excellent and product excellence.

Pinterest Mexico City
"pinterest" Discussed on Software Engineering Daily

Software Engineering Daily

05:56 min | 11 months ago

"pinterest" Discussed on Software Engineering Daily

"I think that's the best way to break some of these barriers and start building a more diverse community. And I think it also allows us to even grow in the ways we think about technology and how we're building tech and how we're using software to build things as well. I'd love to ask a similar question from your experience as a manager of other software engineers. I mean, sometimes you have a very vocal direct report and sometimes one that's a little hesitant to share. How can you really make sure you get a good balance of ideas from everyone on the team? Yeah, absolutely. So as a manager, when people ask like, oh, you know, what's your management style? What works? I always find it difficult to answer that question because I feel like I don't have a specific style. Because what I like to do is I think I cater my style to the individual. You know, people were all unique where all different, especially when you're trying to build diverse teams, you're going to bring in even more people that are might be completely different in terms of their working styles, their strengths and weaknesses from each other. And so you can't really apply the same concepts to everyone. Kind of like how people come to Pinterest and they build their own safe board of things that they like, not everybody likes the same things, right? So similar to managing engineers, not everyone's going to work the same way. Like you said, some people are going to be more vocal and some people are going to be less. So depending on what their comfort level is, I try my best to build those one on one relationships individually with my engineers. So I can kind of understand where they're getting to what their goals are. And I think when that trust is built, you actually are able to unlock a lot more in terms of their potential. And building a space where they're comfortable, you know, even if they don't want to speak up in a larger group setting, at least I can create a space with them where they feel safe to speak up to me and then I can then figure out on my team, all these different ways and different methods of communication. I'm kind of like, you know, that mediator that can kind of gather all of this great information great data and sort of help make sure that everyone's voices is heard in one format or another, even if they're being delivered in different ways. We had mentioned being a somewhat recent hire, although I assume by now you've had a time to get the lay of the land a little bit with. Yeah, with that in mind, do you have any thoughts or a vision for the types of contributions you're looking forward to making over the next couple of years? Absolutely. So what really exciting thing for me coming into the Pinterest Toronto space specifically is this is Pinterest first opening in Canada and I grew up in Canada my whole life. So I'm really excited to just be at the forefront of building up wet Pinterest technology is going to look like. Specifically in Canada, I know we have a lot of amazing engineering talent in Canada as well. And yeah, I'm hoping that Pinterest throttle will be a space that will allow our engineers and other engineers who are interested in coming to Canada to be able to come in and explore what it means to be working at a technology company that is known globally. That is used globally and be able to drive impact in that sense moving forward. I haven't yet been to Toronto. Can you give us a high level on what the local tech scene is like? Yeah, so Toronto is a fun space for tech I would say. We've got some great schools in just all around this area that have been contributing to a lot of the tech talent that we have here. And the fun thing about Toronto is it's sort of one of the most well-known hubs on the map for Canada. And so we actually have a lot of international companies that come in and want to set foot in Toronto. And sort of build out the scene here. So we definitely have a good technical scene in the Toronto space already that always expanding and growing. And I've seen it grow over the years now as well as more companies, either from United States, are coming or are kind of coming into the space and building a hub here or even a lot of local Toronto startups that have gotten done great amazing things and have moved into other areas of the world. So it was really fun to kind of see a mix of that and because of that as well. We have so many different cultures that have set up space in the city and so it's super fun to kind of see like, you know, we're not only focused on one area of technology or one thing, like you've got like different technology spaces that are coming in as well. So we've got gaming companies. We've got social media companies. We've got service companies, like all sorts of different things, even in the technical space that are coming in here. It is just really fun to kind of see that growth. Absolutely. Well, Whitney, thank you so much for coming on software engineering daily. Awesome, thank you so much for having me. Francisco, welcome to software engineering daily. Thank you, very happy to.

Pinterest Toronto Canada United States Whitney Francisco
"pinterest" Discussed on Software Engineering Daily

Software Engineering Daily

07:41 min | 11 months ago

"pinterest" Discussed on Software Engineering Daily

"On mobile and then ultimately to the end user so that they feel like, oh, this is almost like magic coming in and seeing the thing that they want to be able to buy it. What makes Pinterest engineering different from other companies? Yeah, so in my opinion, I would say Pinterest engineering is really cool because we use our technology, our data and our knowledge on the engineering side to build products that are more so driving the future of trends in a way. So how I would describe this is we are using our engineering skills and our technology to solve problems that at a global scale are looking at things like how do we build more inclusive and diverse products. How do we take all of this information and all of this data and stuff that we have? And use it in a way and build things in tech in a way where we are driving the future of how society might want to interact with each other, how society feels safe online even. And how we can create using technology, the ability for people to feel like they're inspired in their day to today life by what they're using when they come to Pinterest. So I like that vision a lot. Could you elaborate on how you make a product more optimized for inclusivity? Yeah, absolutely. So I think the important thing about when we're looking at product inclusivity is to make sure that both inside and out where incorporating all the right people. So what I love about Pinterest as a company is that inclusivity internally even in the company is a very big, important thing that we talk about all the time. We want to build inclusive and diverse teams within Pinterest because, you know, the type of people that are working on the product will also help to define how the product will look and be like and having that type of diverse insight will definitely help us. And as well, you know, we want to make sure we're talking to all of the people that are using our products. So when we do our product research and when we think about what are the things that are most important to us, we look at the people that are using it and we go through a variety of different ways to find different people that we can bring in to get their input to get their insight. And we take all of that and we build it into our products and we make sure that all of our technologies and things that we're using is driving inclusivity in that way. Well, you've got a huge audience of existing users to poll or to measure things like that. Can you speak to the ways in which that becomes an informative source, having such a leader in the space, you've got a lot of data to look at even outside of the, I guess, kind of closed room testing, you describe where you might have someone come in. Yeah, I guess more broadly just are there data driven ways you can include as well. Yeah, very much so. So what like you said, the great thing about having so much data at your disposal is being able to sort through all of those things and seeing what are the up and coming things that are important to people and really doing a deep dive into how we can take that data and either bake it into our product so that it becomes a thing that is even more widely used. So examples of things that we've released that I want to say are guiding the product towards a more inclusive and diverse nature is for we have a lot of beauty products and people looking at those things. So being able to provide panels that give you a variety of skin tones to choose from. Because everybody's different, everybody's skin tones are different and kind of having the ability to do that will I think give more insight to even the users of our products to be like, oh, hey, there is not only one way to use this product or one way to see this product, there is multitude of ways to look at things in the sense. And then having that out there and even for our shopping platform specifically, when we're building out our shops, we're thinking about what would our users want to see and what would our shops need to be able to represent themselves correctly. So allowing them to add to their branding the type of merchant that they might be, right? Whether they're a black bone business, whether they're a female owned business, whether there are certain charities or things that they support, all of those things, we want them to be able to tell their story authentically and Pinterest and hopefully this will being able to see this and be able to launch this globally around the world will allow people outside to sort of normalize, hey, these are things that we can use in this product and these are things that we should start using maybe even outside of Pinterest as well. Yeah, it would be surprising to me if a company said we are not striving for diversity. Everyone knows this is a value we want, but it's easy to say it, it's harder to do it. Do you have any advice for other engineering groups on how to execute on that? Yeah, absolutely. So I think it is definitely a difficult space, especially when you have to kind of look at the history of engineering and technology and kind of how everything came up. Because myself, as an individual being a female growing up in this space, it definitely has been interesting to see how diversity has expanded out of the space. You know, it's no joke, I think everybody in the tech space, you know, has known and seen all of in the past. There has always been the stereotype of who works in technology. And what is technology? And who should be involved in it? And myself included my I've definitely had family members that are like, oh, you know, like engineering, technology, that's a really male dominated space. Are you sure you want to be in here? And so this is now a time, I think, where we're growing out of that. And I think the more we talk about that with your teams, the more you talk about that with your company, that's how you're going to start breaking some of these barriers and start being able to build engineering teams and think about engineering products in a way that is different than what you have thought about before. And this is sort of the starting point of how you start incorporating diversity into the space. And being able to talk to other people that you may normally might not have thought to talk about before. Because you never know where you can find inspiration from. You never know what type of different opinions might work for you and you know just the more different set of eyes and ears and you know things that you can incorporate into your product and your skill set..

Pinterest
"pinterest" Discussed on Software Engineering Daily

Software Engineering Daily

06:10 min | 11 months ago

"pinterest" Discussed on Software Engineering Daily

"Some things about your role at Pinterest? Absolutely. So I am an engineering manager at Pinterest. I am quite new to the team. I was just started in the Pinterest Toronto studio at the beginning of September. So yeah, so still learning everything and getting everything set up here. So what attracted you to come work at Pinterest? Yeah, so for me, Pinterest has been a company that is very, very interesting in the sense that in the technical realm, they deal with a lot of data. They have a lot of users. And they use this data in a very interesting format at least in my perspective of driving trends of doing social in a slightly different way than everyone else. And at the same time, they are a company that I think has global impact, you know, that the stuff that they do and the stuff that they work with is not just focused in one place because of the imagery and everything that kind of goes across the world and across different zones and anyone can kind of come in and use Pinterest to create a space that they feel safe browsing in. Absolutely. Well, I've talked to a few of your colleagues and heard some interesting ways in which they personally have used Pinterest. Do you have a similar story as their way you've leveraged the product in your own life? Yeah, so for me, I am somebody that has lots of different hobbies, lots of different things outside of tech things that have, you know, very little relation to each other sometimes even. And so Pinterest is a great place to just be able to dive in. And kind of touch on a little bit of everything. Like I don't, it's just one place that I have to go to that I can, you know, look up Japanese fashion, but also look at KAR mechanics and just gather all of these different things together and build my own little space that I feel like belongs to me. So yeah. Very cool. What are some of the exciting projects at your location? Yeah, so at Pinterest Toronto, we are focusing on the shopping and ecommerce component of Pinterest that's going to be up and coming in a big driver of Pinterest. So this is something that we've heard a lot of our pinners have been asking for over the years. And we finally want to build out a seamless and great experience for pinners to be able to see things that they like and then immediately lead them to a way to purchase those items without having to search for it or go externally. So we want to really work with our pinners, all the way up to our merchants, big and small, anyone who wants to sell what they're working on and just have that connection between the two. So that will be beneficial for everyone. Is there a vision for what that user experience would be like? Yeah, so I would say the vision right now is to really create an end to end seamless shopping channel that can guide users in the space that they've already created with all the things that they like. And to be able to easily bring those things into their lives in real life, basically. So what we're looking at is being able to look at products, being able to look at high quality products that are directed, based on what you enjoy what you think is trending and then being able to take those suggestions and to give you either more suggestions for browsing or if you know exactly what you want to direct you to the right place with a lot of different choice that you can make, that's based on what we know about you and what we think you like. And then ultimately, be able to just make those purchases and when space and just kind of see everything laid out in front of you. Just to make it easy for people to get what they want, I like the vision and it makes perfect sense to me that Pinterest with all the data you have on users could do a really good job of providing this. But it's not a single person effort. It's going to take a team wearing lots of different hats to get this done. Could you talk a little bit about the collaborative efforts and the types of roles that are involved in delivery? Absolutely. Yes, building a shopping platform like this with all of the data that we have absolutely will require collaborative effort between all the different teams here. So in the Pinterest Toronto studios specifically, not only do we have the teams that are building out the visual frontend components on web of how this user interface for this might look like. We've also got machine learning teams that are working in the background to drive and gather all of the data and to build a bunch of really cool signals and trends that feed into a lot of our technical systems that allow us to know what to show to the user. Because if you think about when you Google an item like all of the billions of possibilities of things I can come up, right? So how do we take all of that data? How do we aggregate it? How do we sort it? How do we present all of that data so that you're seeing the right thing that will allow people to feel like, hey, this is what I want to do this something I want to action on. So a lot of technology behind the scenes goes towards all of that. And then just building from the ground up of all of this data, getting through it and then feeding it into all of the designs and all of the beautiful user interfaces that you see on web and.

Pinterest Toronto Google
"pinterest" Discussed on Software Engineering Daily

Software Engineering Daily

02:11 min | 11 months ago

"pinterest" Discussed on Software Engineering Daily

"Is an omelet. And this is a French braid hairstyle and all of those different things. And so the kind of machine learning infrastructure that we have is actually a really exciting opportunity and our team over there continues to grow. And then on my side, more on the product side, we start to think about, well, how can we use all this wonderful knowledge that we have about the pins that people are putting on Pinterest and make sure that we can build products for Pinterest to use to make it more exciting in their lives. So do you see visual searches more of a discovery element or are there other use cases? It's actually something that helps power our relevance. Before about how Pinterest is deeply relevant for each pinner, as you use the product. And we see the things that you like. We start to kind of understand your taste. And what that means is that instead of using, say, simply the text signal of a pin was like the pin is called coffee eat it. Coffee table jpeg or it's on a website perhaps that has coffee table in the title. We're actually able to use the understanding that we get from our computer vision to actually say, okay, well, now let's recommend other coffee tables like that. So it doesn't have to be something that a user is doing explicitly, but it's something that we can do as we come up with the recommendations of coffee tables that we might show to a user. And what the beauty is because of our scale, I'm using coffee tables as an example, but it's just about any type of image you might have. In fact, we even have something in our search functionality where you click into the search bar and you choose a little camera icon. And that little camera icon lets you take a picture of whatever's in front of you and it'll start to look for things just like it. And so it's not even pre trained data. We can actually do it in real time. And so it's one of the most powerful things that we have that really, whether it's used explicitly like that, or it's kind of used implicitly as we come up with recommendations. It's something that's really powerful. Well, as a Pinterest user, have there been any major releases you've involved in that have really impacted your own enjoyment of the platform? Yeah, I.

Pinterest
"pinterest" Discussed on Software Engineering Daily

Software Engineering Daily

06:55 min | 11 months ago

"pinterest" Discussed on Software Engineering Daily

"Monthly active bidders. And we're not just in the United States where all around the world. And so it's actually interesting because what it means is that you have to really pay attention to how you build the product to make sure that it's scales from a technical perspective, but that it also scales from a product perspective as people use it all around the world. And it needs to adapt to different languages and different times. And all of that good stuff. What makes Pinterest engineering different from other companies? So what makes this different is the scale that we have. I've worked at companies where we might have 10,000 a 100,000 customers or perhaps we have just 2 million. And Pinterest were one of those companies that actually we have 400 plus million monthly active pinners from all around the world. And because of that, we actually need to do things differently. We need to make sure that our technology platform scale to be able to handle that sort of load. Our product leads to scale to make sure that it actually works and all the different languages that are users use. And one of the other ways that it needs to scale is our product relevant. So one of the cool things about Pinterest is that it's very personalized to each user, and it's very highly relevant. And what it means is things like breakfast. That means something in Europe that it does in the United States where the company is based out of. And so our relevance actually needs to scale to that global scale as well. And so we work really hard on making sure that it's very personalized. And that also extends into our ads. Our ads are a little bit different than some of the ads you might see on competitors because one of the jokes is the edge you kind of want to actually see because if you're searching for a couch or something, you want to see the kind of organic pins we call of the couches. But and I had not going to really upset you because it's still relevant to what you're looking for. And so I would say those are some of the ways the scale and the relevance that we get because of that scale is a really cool that we get to use at this company. And do you have any insights for how you can keep that experience so fluid across different devices? Really, a lot of it has to do with a strong design foundation that we are engineering teams work very closely with our product designers to make sure that we're implementing a consistent design language throughout our apps throughout our websites to make sure that it works properly. And that they build tools so that something like a button looks like a Pinterest button no matter where it is. Makes sense. And I'm curious how is Pinterest grown in the time you've been there? Well, one of the ways that it's grown has just been in terms of size and the scale of our engineering team. So when I started our engineering team, was in two offices down the street from one another in San Francisco. We now have engineering offices and Palo Alto still in the Bay Area. We have engineering offices at Seattle. I've traveled to our Dublin. Our international office in Dublin. I haven't been to the one in Toronto, but I know it's there and we're actually starting to scale out an office in Mexico City. So one of the biggest ways is that we've grown the number of engineers across the world. And how is remote culture fit in if at all to Pinterest working arrangements? Well, what it does is it means that we need to be inclusive of people who are at a different time zone. They just live at a different time. And so we need to make sure that we're being smart about when we're scheduling any meetings when we're having conversations, making sure that we're living in the right people. And it also means that we need to take care of our employees. What are the things that have been happy about with the company has been the amount of attention we've paid towards the kind of pandemic and the remote work that we're going through, whether it's days off or sending out articles about how to deal with different things. I think that we've been very thoughtful with our decisions. And are there any recent announcements or upcoming features you're particularly excited about? I'm really excited about us continuing with the showcase of content from different creators. Sometimes who are experts or experts you might not know about yet. And we're exploring different things with when it comes to live video and people showcasing things like that. I actually two data, there was a person who was talking about meds wear for the winter and so that was I got a few tips there. I'm also actually really excited about making our interface cleaner simpler, right? Over the years, we've, as we've explored all these different ways to bring it smart content to pinners, I think that we could do a better job of making it even more usable and easy to use. So that's a neat vision. Could you comment a little bit on how a big team, especially distributed one collaborates towards that singular goal? I think a lot of it has to do with communication cross functionality. One of the old pictures values that we used to talk about was diddy, where did sewing the knitting? And the way that it works for us is that we aren't engineering organization or a company. And part of that is engineering. Part of that is product design. Part of that is product management. And we need to work together. And in our engineering team, what that means is that my teams really handle a lot of the frontend of the website and of the apps. We need to have close collaboration with our backend teams to make sure that we're going in the right direction. And my team is working on a particular company initiatives, but we need to make sure that the other teams and the create pod or the growth pod or the ads or organization, we're all moving to the same direction. And so it means that we're sharing a lot of documents about what our plans are. It means that we include each other in when we launch new features so that we make sure that we're actually moving in the same direction and keeping the product as consistent as possible for our produce. We could delve maybe more into I guess I'm leaning to you on direction if there's any other areas you wanted to cover. Yeah, yeah. Let's see. One of the things that I find really cool about Pinterest that I really like is that we've built a kind of system that allows for really, really wonderful computer version. And what it means is that if you have.

Pinterest United States Dublin Palo Alto Mexico City Europe Bay Area Seattle San Francisco Toronto
"pinterest" Discussed on Software Engineering Daily

Software Engineering Daily

05:28 min | 11 months ago

"pinterest" Discussed on Software Engineering Daily

"Well, tell me a little bit about your role at Pinterest. So my name is Ken mcfarlane and I'm an engineering manager here at Pinterest. I lead a couple product engineering teams who build the apps and website that pinners around the world love as they interact with the content we have. How long have you been with Pinterest? I've been here for 5 and a half years. I started actually on our monetization side of spending time building up the way that Pinterest makes money and useful for advertisers. And about a year and a half ago, I moved over to the other side of Pinterest where now my role is about making a Pinterest a really useful inspiring app for pinners around the world. By a lot of Silicon Valley standards, you've had a very long tenure at Pinterest. What keeps you there? Well, honestly, I think it's really nice to work for an app that I am one of the customers, right? I've worked at other companies and I was either either just explicitly absolutely not a customer or kind of a customer sort of pretending I was. And one of the things I really like about Pinterest is that when I work with my teams, to build products for our customers, or for our client, the people who are using the app, I'm building for me. There's been at least a few times where it was by ideas like, man, I really wish this could happen on pictures. And then I remember that I work for Pinterest and then we go make it. So one of the things that I really like is that I get to work on an app that I get to use. The other thing that I found is that the app is really useful. I've used it to well so I am actually from the Los Angeles area and I moved to the San Francisco Bay Area to come work at Pinterest. And so when I got here, I needed to furnish my new home. And so pictures became very useful for saying like, well what do we want to couch to look like? Or how do we want to book case? What kind of bookcase? Maybe the room I'm sitting in now, I looked for art to kind of work with my new background as a month video calls. And so I've really find the usefulness in not just things like home decor, but even silly things. I mentioned that I moved here for the job. And when I moved here, I was actually living in San Francisco about a mile or so from the office, and I didn't want to keep walking to the office. I said, you know what? I think there's a better way. I think I could scoot. And so I hopped on a search engine, and I started looking for scooters. And then there was a little kind of razor scooters for kids. And I was like, well, I don't want that. Then I look for adult scooters and I found scooters I liked. And after I found a scooter, like I said, what do I do now? And I guess I put it in a spreadsheet or write it down somewhere, which scooter I want. And so then I decided instead to actually just search on Pinterest for adult scooters and save it to a board. And so I started an adult scooter board for like scooting to work and I was saving all sorts of scooters this scooter that scooter. About a week or two afterwards, I was like, okay, I've got 15 scooters here, which one do I want? And I made my decision purchase a scooter, and that's how I got to work. And realizing that such a niche completely like almost silly use case is something that Pinterest hoods still solve was something that was really exciting to me. And it's one of the reasons I stay here is because we're so useful in the kind of common things like home decoration and food, but even these things like choosing a scooter to get to work with. Earlier you touched on some of the projects you've worked on, could we do a deep dive on maybe one of the most exciting or one of the favorite projects you've been a part of? One of the things I've really been excited about is so I've been at Pinterest for a while now and one of the things that we've realized is that we can bring inspiring video to pinners, not just with static images. And so we've spent a lot of time working on a new format that we call idea pins. And so it's a video where the creator gets to highlight something that they've made, maybe it's a recipe, maybe it's home decoration, maybe it's something like that. And we've spent a lot of time actually making sure that the UI is easy for people to use. So I have an Android and iOS engineers doing a lot of work in that area. And also to make sure that people can find it. And so I work closely with some backend teams so that we can make a dedicated space for these idea pins for pinners to return to. So that's been something that's been pretty fun as we build out this new content for man and we show the cool ideas that creators are putting directly onto Pinterest to all of our pillars around the world. And can you talk a little bit about how Pinterest engineering differs from other companies? Well, I would say one of the things that I think is really different is our scale. So, you know, I've worked with companies where maybe we have a 100,000 employees. A 100,000 clients or a customers, or maybe we have 2 billion. Well, at Pinterest, we have 400 plus million.

Pinterest Ken mcfarlane San Francisco Bay Area Los Angeles San Francisco
"pinterest" Discussed on Ambitious Entrepreneur Show

Ambitious Entrepreneur Show

07:36 min | 1 year ago

"pinterest" Discussed on Ambitious Entrepreneur Show

"Same pin, multiple times. This is one of the benefits of Pinterest. Whereas with Instagram, but this is Instagram as an example. You put one image up and it's done. You don't keep posting it with Pinterest. If you have this goes back to the account structure. If you have your board set up in a correct way, you potentially could pin one pin up to ten times because you could have hand boards that are suitable for each piece of content. However, the gap, it shouldn't really be a minimum of about three days between each board up to ten days. You can go higher. But yeah. And right now, we're actually testing 7 days. So day one, we would pin to, let's say, board one, 7 days later, we would go to go to another 7 days later we would go to board three. So a nice big gap is probably a better idea right now. Yeah, fantastic. And so I have multiple boards then and then, of course, before we finish today, we will get you to share your details on Pinterest so that we can certainly follow because there's nothing better than to have a look and see what people are doing. And I was going to ask a question around painting. So you say anywhere from 5 pins to 15 pins. Within those actual pins that you're doing. Obviously, you'll want to have some of your own pins, but there's other people's pins that are similar topic to what you're doing, obviously. Does that help too? Or it doesn't matter if you pin only your own pins at that's fine. That's a great question. And that's a question that doesn't get asked off. So I'm glad you asked that. Again, pre 2020, there was no guidelines on this. People actually assume that it's a better idea to share other people's content for a range of different reasons. I personally never bought into that. I didn't understand it. I still don't I never got why you would do that. But in the last year, there's a recent interview that basically said, there is no SEO value or value in sharing other people's content. So we don't share any other content except in the very small case where we're doing something within a chandelier. But 99.9% of the time, we only share our clients content. Yeah, that's fantastic. I think that one of the reasons that they do that will number one if you're not able to create your own unique content, still being able to pin and have some form of movement in the feed and the algorithm, I think that that was one reason why they said that. And secondly, that you're looking to develop relationships with other people that may be pinning in the symbol industry is yours. So have someone else pins. It's like, oh, who pinned that kind of thing? So I think that's probably the thought behind that. Because that's what a lot of people do on other platforms don't they engage to have your content be engaged with engage on other people's content. But as you say, in the Pinterest face platform space platform, that's not really something that you see. But if you took the same approach on Google and YouTube, they're both search engines. You wouldn't share if it was possible. You wouldn't share someone else's trial. Why would you work? And it's not really, is it? And it's so kind of asking that thought kind of confirmed to me that I'm thinking about not as a search engine, but rather a social platform. So I'm glad you picked up on that. And that's good because sometimes we do. We compare what are we doing across other platforms? One of the things that I always love to ask if I have the opportunity, but particularly with these technologies, and you've said, you know, a number of times that will prior to this, this is what the platform was doing. But now, I use starting to see or even kind of say to your clients, we are seeing a shift towards this. We want to make sure that you start to continue to keep this in mind as you're thinking about your strategy on Pinterest, the content that you're going to be sharing. Are you seeing some things that you can kind of predict? And I mean, prediction is only so far, of course. But some trends that you're starting to see that maybe are just starting up. Yeah, good question. Yes to both. So yes, to we look for trends. And yes, there are changes that we've let our clients know about. I'll start with the transfers. The trends is really effective and Pinterest actually give you this information. You can actually type into Google account remember the URL. But if you type in type into Google Pinterest trends and then you would be taking the Pinterest site and you can now use three locations. It used to be just the U.S., but now it's U.S. Canada and the UK. So you can see what's trending right now within these three locations. So if you're specifically right there for U.S. audience, you can go through all of this data. And if your content could match some of these trends, now is a good time to publish them and post them. So that's really powerful. And the second thing is, in terms of the chefs and the things that we've seen happen, there's what's called a shoppers experience on Pinterest now. Previously, this didn't really exist and if it did it wasn't relevant as it is right now. And what that shopping experience is, is when someone comes to Pinterest to look for a product, Pinterest is now actively and openly and freely showing ecommerce products within what's called an explorer and a shop on Pinterest feed. So this didn't really exist before. You had to actively type in different products. Now when you type in a product, it will show you effectively a brand new feed specifically for the products you're looking for. Previously, it was a list of products, pins related to content, like all sorts of stuff. Now they've separated this. And then we actually found, I think it was an enduro or a piece of content that was written by Pinterest and it said we're actively looking to enhance the shoppers experience. We were like, okay, this is a step in the direction of ecommerce and product owners in particular. For this specific feature. So that was one thing that we picked up on. Probably the beginning of this year. Yeah. Have you found that with so many more people online now that there has been a surge to the amount of people that are searching regularly on the Pinterest have you seen that with obviously the last two years, a lot of people have been restricted and their movement and so forth, has that impacted the search searches on Pinterest? Definitely. I would say the amount of new business accounts that are consistent and grow on Pinterest is the same. And I think it's because people don't understand what it is. However, as a user, they use a business in 2020. It went from 250 ish million per month active users to just under 500 million per month. So the amount of new people on the platform is nearly doubled. But we do not see that many new creators or ecommerce brands or service providers.

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"pinterest" Discussed on Equity

Equity

04:20 min | 1 year ago

"pinterest" Discussed on Equity

"And then also two black Pinterest employees have accused pictures of racial discrimination. So it has made some efforts to get their first ever blackboard member and they recently added a second, but I think that adds another layer of maybe it goes as a window into what Pinterest culture internally was feeling like as a pretty newly public company. Yeah, it's only a public for a couple of years now. I think we forget that Pinterest to me kind of faded quickly back into the furniture in the back of the public market room if you wasn't the biggest company. It mattered, but like compared to other social media companies like Facebook and snap. It was certainly secondary if not tertiary in my perspective. But I will say that we have seen Pinterest move more rapidly in an ecommerce direction. Thinking back to April of 2020, Pinterest added shop tabs to kind of connect in stock inventory and style guides to pens. Natasha and Silverstein the company kind of over time work towards a more ecommerce centric world. But I will just say that from all of my friends who use it, I have not heard many stories of people shopping through Pinterest. Does that match what you've heard? I think I completely agree with that. It's more like Pinterest as a place I go to explore and think. And then I go somewhere else to execute like Pinterest is this wishful thinking mood board. And we've seen companies even citing Pinterest being like, we want to actually make you shop on the same places that you are dreaming. And that's a really, I think natural customer habit to want to take advantage of. But I mean, for so long, Pinterest only monetize what from advertisements. So seeing them get this pin feature and trying to monetize that seems late, but very good that they finally did. We're going to get in trouble with Pinterest to stand. I'm sure because they had pins, then they had promoted pens, which was bad unit. And then there was the way to kind of turn inspiration into a conversation and then to an ecommerce transaction. But when I was going through their shareholder letter, I didn't see a lot of mentions of ecommerce. So to me, it's still feels relatively a far feel from their core business, which means that the idea that PayPal is buying them to boost its ecommerce chops doesn't really check out..

Pinterest Silverstein Natasha Facebook PayPal
"pinterest" Discussed on Social Media Marketing Podcast

Social Media Marketing Podcast

07:20 min | 1 year ago

"pinterest" Discussed on Social Media Marketing Podcast

"With one placement like search? Yeah, now they actually have similar to how Facebook has kind of like that CBO type of campaign where you can campaign budget and leave it open on your interest selections and let the algorithm search for you. Pinterest has another feature called expanded targeting where they will actually do that as well. So you can try just a straight expanded targeting search and see how that works for you as well. So you've got a lot of different options on the learnings. Either way, it's going to take you whatever way you choose to start. It will take you some time to figure out where you're basically your audience is that. So you can test a lot of different things. And that's one of the things that we do is we do test and try a lot of different things just to see where people are hanging out because a lot of times you're surprised something that may seem very logical doesn't really convert as well. Can you target somebody else's boards or is it not an option? No, it's not an option on Pinterest. Unless they have keywords. You can target someone else's keywords. Conversion. You mentioned leads. And you mentioned ad to card and you mentioned purchase. I'm assuming with the lead ad, it's collecting the data for you and then somehow you're going to have to export it out. Is that correct? No, it's not like a Facebook lead ad. No. Okay. It's an actual, you have to send them off site to a landing page. So you'll have to collect it. And then the pixel is somehow tracking. Okay, got it. So add the card and purchases the same way, right? Yes. You're firing pixels basically on your website to try to track those conversion ads. And as the billion the same or as the billion different. How does that work? Yes, you have billing thresholds. They're kind of similar to Facebook, but they don't build like every $2 or every $5 when you're first starting out. Are you paying per click across the board regardless of objective? Yes. Okay. You're paying in your ads manager, whatever your ads manager shows up. And so over time, your cost per action or whatever you would call it CPA is going to be different, but your price per conversion is just going to be the cost of whatever it costs to convert. So yes, you're mainly bidding on cost per click, paying on cost per click. I should say. Is it smart enough to know that some people are more curious and they're just going to click and some people are more buyers and they're going to actually add to cart and his intelligent enough Facebook tries to be to say, hey, these people are shoppers and these people are browsers. And we're going to go ahead and find the shoppers for the conversion ads and the browser for the consideration ads. Yes, I would say it's getting better and better. Two years ago, I don't know. Okay, cool. Now, yes, much better. Do you recommend people start with traffic ads, considerations? Okay. I would. Just because you've got to run and test a couple of things on your pixels, probably I think one of the questions you asked me pre questionnaire was what is one of the worst things that ever happened. When I very first started out years and years ago, I spent $10,000 a day on someone's ads who the pixel ended up not working correctly. And so that was a really fun, super initial. But that was a long, long time ago, and they didn't tell that's one of the things is it's very important with Pinterest ads. If you make changes to your website or anything like that, it can boot the pixel off. So that's one thing that we changed and we actually write it into our contract now. I was like, you have to tell us exactly when something has changed because it has to be reviewed. That's one of the obnoxious downsides I would say of Pinterest is the tracking is a lot more difficult than your general Facebook, et cetera, et cetera. There are a lot more solutions that are integrated. Now, on the shopping side of things, the shopping ad, I want to understand you said that's the one where you can do retargeting. Does that mean you're targeting someone who visited your site or your cart and abandoned it? Or does it mean you're retargeting someone who is shopping for a specific thing on Pinterest? Yeah, so you can do retargeting in any of the objectives. But inside the shopping campaigns for the dynamic retargeting, that's the only place where you can serve an ad back to somebody where they've already engaged with that specific product. I see. So, but inside conversions, for example, you could retarget site visitors or all add to cards or people who hit a certain URL or pen engagers, that kind of thing. Got it. Is there anything more we need to know about the shopping ad? I love them. I mean, what else do we need to know about it? They're amazing. Actually, that's the best place that we've seen people have really good long-term consistent success. We've had to try a lot of different things and you definitely want to try a few different types of product groups if you're going to try them. They've opened it up now to where there are actually multiple feeds inside the shopping campaign. So you can definitely break things out and try different things, which makes it a lot easier now than it ever has been. So there's a lot of room for testing. Explain a little bit more. Give an example for those that maybe aren't tracking a 100%. Think of a client like what can you do with the shopping ads that you maybe can't do with the other ones? Say you wanted to do a campaign with all of your bestsellers. Say you have a thousand total products, but you have 30 products that do really well consistently on other ad platforms. You could create a feed with only those 30 products and make sure that those only get served. And then you could test if say you wanted to test some new products or you had ten new products that you wanted to try for a Black Friday or something like that. You could create a different feed and place it in there and try just those products. So you can break things out in the testing is easier now. And when you say feed, what do you mean exactly? A feed is basically so if you've seen on Google where you can see or you've probably been retargeted on Facebook or Google with an ad that shows 5 or 6 different pictures that you can kind of scroll through with different products. Like a carousel ad on Facebook. Okay. I like you carousel, but it's an automatically populated type of ad that shows a bunch of different types of products. So they're doing that same thing on Facebook and Google as well. And when you show a shopping ad, what exactly are they looking at? Are they looking at nice visual images that they can scroll through and then a button that says shop now or what does that look? I know I'm getting into the creative side of it right now. Help us understand the creative side of it. So for the shopping campaign, that's the only one that you don't really have a ton of control over. You're really going to be pulling in images from your website. So if you have good quality images and you have multiple variants, AKA say you sell a red purse that you also sell in blue and green or black, then you can choose how you want those feeds to show up in populate, so people could see products of different colors. That kind of thing, but they're going to pull directly images from your website. Every other type of campaign you can create your own images and make them look basically however you want or video as well. On the shopping side of it, does it integrate with whoo commerce and Shopify and all that kind of stuff. It does. Okay. So it pulls it allows you to dynamically select stuff from those to create the ads. Is that what I'm hearing to say? Yep, you can customize the feeds both with an app that you would install on Shopify or on the actual platform itself. You can make your own feeds too. So.

Pinterest Facebook CBO Google
Britney Spears’s Dad Petitioned to End Her Conservatorship — But Why Now?

Coffee Convos with Kail Lowry and Lindsie Chrisley

01:09 min | 1 year ago

Britney Spears’s Dad Petitioned to End Her Conservatorship — But Why Now?

"Another update is article. That you sent me from cnn about britney spears father petitioning to end the conservative ship yeah and also in that was the update of britney's dad's britney's dad has a bond for forty seven million if he's found of ron wrongdoing. He's responsible to pay that back. But if the conservative ship and her dad would no longer be under the jurisdiction of the court and no longer no longer responsible for the bond so in my opinion that is why he did it not because he actually wants to give it up. I agree and i just feel like because he he could be That last week her attorney had said that you know jamie should step down immediately before he has suspended like basically like giving him a warning that that's what he needs to. He needs to basically surrender That he realized at that point like okay. I should probably do this because there could be some heavy implications

Britney Britney Spears CNN RON Jamie
How Pintrest Can Help You Promote Your Podcast With Melissa Guller

For the Love of Podcast

01:40 min | 1 year ago

How Pintrest Can Help You Promote Your Podcast With Melissa Guller

"Talk a little bit about your journey using pinterest to help promote your podcast and your business. Everyone excited to be here in. Just as one of my favorite underused strategies so happy to dive right in for those of you haven't met the founder and wire where i help business owners wash their own podcasts and unskilled them up and with pinterest. This is a strategy bloggers have been using for years and as podcast host. Obviously we all kind of look to other podcasters to see what we're up to. But i also think it's march look at youtubers at bloggers at social media folks just to see. What strategies can we borrow for them to use for our podcasts and so one of the biggest ones for me is pinterest. so impinge started. I would say it was round. She thousand eight or nine ish. I think people were using it mostly for recipes and even still today people kind of associate pinterest with only recipes but truthfully every single topic is on interest nowadays and the biggest difference between interests and say other social platforms is that pinterest is actually a search engine so people go to pinterest. There's a search bar on the top. They search or something that they're looking for and they see a whole series of pins and those pins answer their the question and when you click on a pen it looks like an image but it takes you to somebody's website so for us it would go back to one of our podcast episodes and to me. That's what's so different about pinterest. Compared to socials is just the fact that people go there with the intent of finding those answers and instagram. I mean i'm just going to be on my feet scrolling through all the puppies that are coming up. I'm not necessarily trying to leave instagram. Nor do they really want you to so just just that alone. I really interest

Pinterest
"pinterest" Discussed on For the Love of Podcast

For the Love of Podcast

05:51 min | 1 year ago

"pinterest" Discussed on For the Love of Podcast

"Traffic to your podcast or our business. Because of the work that you do on pinterest. I love this topic. So i think too. Often pinterest get lumped into the category of some media. But the way i see it. Pinterest is a search engine. People actively go to pinterest. They search banana bread and then results come up that they click on to visit a website. That's so fundamentally different from how people treat instagram which is just mindless scroll and maybe i see something of yours for one second and then i just move right along to the next so pinterest is my top organic traffic source and i started off by creating log posts that hinted at the biggest questions. I thought podcasters would ask. This was before. I had committed to doing the winter. Podcast and so i would write the post and then hit on pinterest and we can get into that a bit more in a second but then i did the same thing with episodes. So you've got your episode. Create a graphic that goes with it you add it to pinterest and bloggers have been using the strategy for years and something that i often do in my own business is that i looked to adjacent businesses to see what they're doing and then i borrow those strategies like instead of only looking at what podcasters doing i'm looking at bloggers. I look at youtubers a lot to see what they're doing to see how that could apply to my business. And in this case using pinterest just in i got more traffic to my site and then on the site you will find that. I have a podcast. And so. that's another big misconception. I think about pinterest. even aside from pinterest. All social media. You don't have to only talk about your podcast. You can talk about other elements of your business. You can share specific pieces of content and then drive people into listening to your podcast and with pinterest another. This is a deep dive. Pinterest is a whole episode. What a lot of people don't realize with interest is that when you schedule your pins. That's what the individual graphics are called. You're supposed to do roughly like ten to twenty a day which sounds like a lot but pinter's is kind of unique because they don't only want you to share your content they want you to reshare other people's content and the reason why that matters is because when you're utilizing the right tools in pinterest other people start sharing your content and then they start learning about you because pinterest encourages sharing. They actually want you to do that. Because that's how you're seen as a valuable member of the pinterest community is not by just saying look at me. Look at me all the time if my also saying oh i think this other person's penn is really great and a lot of my pins have gone. Viral with tens of thousands of pins based on those strategies and actually within the tailwind community which is a tool. Tailwind is the tool. I used to schedule all my pins. You can meet other people. I have found some guests through there. Like there's a whole secret underworld of pinterest. That could probably be a full episode unto itself. But i would say that for anybody who has content in the realm of only business of food fitness. Diy self-improvement crafts. There's so much more than i think. A lot of people realize and a lot of marketing studies show that pinterest users are buyers. They are out there again to find that recipe to find a solution to their problem and they find it. They go to that person's website and then they have a solution so couldn't endorse it. more strongly. hopefully maybe. It's a brief overview. It's hard to pack pinterest into just five minute clip. Don't pack it. what else okay. So i'm fine with exploring this like because to me. This is unchartered territory. Not only for me but my listeners..

pinterest Pinterest pinter
Pinterest Bans Weight-Loss Advertisements

Sean Hannity

00:21 sec | 1 year ago

Pinterest Bans Weight-Loss Advertisements

"Than 30%. Scent of their population. Pinterest is banning all advertisements featuring weight loss, language and imagery. The move makes Pinterest the first major platform to ban ads of this kind. In a post. The company designed to be a source of inspiration, says it's an expansion of its advertising policy that prohibits body shaming and dangerous weight

Pinterest
"pinterest" Discussed on Wild Business Growth Podcast

Wild Business Growth Podcast

05:36 min | 1 year ago

"pinterest" Discussed on Wild Business Growth Podcast

"One forty nine in today's guest is laura reich. Laura is a pinterest who is the pinterest powerhouse. She runs the program in course pin tastic and she truly knows pretty much. Everything there is to know about. Pinterest can use it to grow your business. She's been featured in social media examiner. She is a proud mother of three. And maybe some special guest appearances throughout this episode and in this episode we talked how to boost your business through pinterest to optimize for search on pinterest and the clever creative in crafty benefits of crafting. It is laura the pinterest powerhouse. Please welcome her. Enjoy the.

laura reich Laura Pinterest laura three today pinterest One forty nine
The Aftermath of That Global Internet Outage

Talking Tech

01:59 min | 1 year ago

The Aftermath of That Global Internet Outage

"Listeners. Mike schneider here i'm brett. Molina and welcome back to talking tech. If you were up early tuesday morning than likely noticed. Several big websites like amazon read it twitch even usa. Today were down as part of a massive global internet outage the roughly hour-long disruption has been linked back to the cloud content company. Fastly saying it was caused by service configuration. That they've since disabled. That's right bread so most of us have not heard of fastly. But it's a san francisco based content delivery network or cdn now. Other big cd ends are amazon. Miami cloud fair and what they do companies such just the new york times. Usa today get hub. Pinterest and others is a thousands of computer servers around the us and around the globe where they cash or store content so when you click and want to read a story or page or watch a video. It's faster than if you had to go to new york or wherever the online site is in the physical world now. It's likely interruptions like this. What happened again and again. Because so much of what we do now involves cloud computing with everything from the software with which we communicate with our coworkers to our entertainment systems to on online delivery. And all these things we do on our phones now redundancy of networks having backup systems probably prevent outages from happening more often in the experts. I talked to about the situation suggest. That's a lesson we should all take personally for instance. If you only have important files on your computer or they're stored in the cloud you might want to add. Another layer of redundancy. So maybe a second computer holds copies of the files and they're encrypted or perhaps you store them on an external hard drive or usb memory stick and keep them somewhere not at your

Mike Schneider Amazon Molina Brett Pinterest United States Usa Today New York Times San Francisco Miami New York
Asian American Business and Tech Leaders Raise Awareness

All Things Considered

00:47 sec | 1 year ago

Asian American Business and Tech Leaders Raise Awareness

"And tech leaders are raising money and awareness for groups fighting violence against their communities. Hey, cuties, Nina Thorsen reports San Francisco Venture capitalists, Dave Lew said he wrote a letter to channel his anger and frustration after the Atlanta shootings, the targeted Asian Americans. He shared it with friends and now more than 1700. People have signed the letter, which appeared in the Wall Street Journal Wednesday morning. The effort. It's putting forth called Stand with Asian Americans intends to raise $10 million to help document hate crimes, provide legal help for victims and research, the causes and solutions of anti Asian racism. The group includes founders and executives from Zoom YouTube Door Dash, Pinterest Stitch, Fix and Pellet on. I'm Nina

Nina Thorsen San Francisco Venture Dave Lew Atlanta Wall Street Journal Zoom Pinterest Youtube Nina
Microsoft Attempting to Buy Discord?

Esports Minute

01:11 min | 1 year ago

Microsoft Attempting to Buy Discord?

"Reportedly interested in purchasing scores were ten billion dollars reports surfacing that multiple parties are interested in purchasing the communications giant Microsoft emerges as a possible front-runner reports continue to say that discords price tags, exceeds more than ten billion dollars for the gamer Chad application. Just last year Microsoft tried to buy social media app Tik-Tok and had talks to acquire housewife at Pinterest Microsoft most recent purchase came in the form of game developers any max media publishers of Elder Scrolls and doom for the low price of seven point five billion dollars. All this being said No Deal in place as of yet wage board could be using this as a ploy to increase the high prices if they choose to go public which also remains a possibility Discord is also held discussions with epic games and Amazon speaking of Microsoft Edge. Xbox users May notice a slight change to their online gaming as Xbox Live. The name is really no more a Rebrand has now made it the Xbox network a Microsoft spokesperson said the rebranding first of the month on a line Xbox online service and is intended to distinguish it from Xbox Live Gold memberships. So Xbox Live still exists just as gold memberships.

Microsoft Pinterest Rebrand Amazon
Microsoft Exploring $10B Acquisition of Gamer Chat App Discord

Techmeme Ride Home

02:59 min | 1 year ago

Microsoft Exploring $10B Acquisition of Gamer Chat App Discord

"I sources began to report late yesterday. That discord was exploring a sale of itself seeking evaluation of ten billion dollars or so then bloomberg reported that it was microsoft was in advanced stages of negotiations to maybe by discord for about that exact ten billion dollar target range but also that discord is maybe more likely to just go public and test the waters itself quoting bloomberg. Actually you'll note there tempering. Their initial reporting here a bit quote discord has been talking to potential buyers and software. Giant microsoft is in the running but no deal is imminent said the people who asked not to be identified because the discussions are private discord is more likely to go public than sell itself. One person said representatives for microsoft and discord declined to comment venturebeat reported earlier on monday. That discord was engaged in sales tax microsoft. Which last year sought to buy social media app tiktok and held talks to acquire. Pinterest has been shopping for assets that would provide access to thriving communities of users. According to people familiar with the company's thinking microsoft's xbox business has also been expanding the suite of subscription perks. It provides as part of its game pass offering microsoft shares. Were up about one point. Two percent in the first minutes of trading tuesday quote microsoft possibly acquiring discord makes a lot of sense as it continues to reshape. Its gaming business. More towards software and services said bloomberg intelligence analyst. Matthew kanter men. There's a big opportunity to bundle discord premium nitro into the game. Pass service to drive more. Subscriptions from last reported number of eighteen million and quote after microsoft's recent seven and a half billion dollar purchase of xeni. Max media owner of the elder scrolls and doom publisher bethesda software and acquisition of discord with signal the redmond washington-based software giants willingness to keep investing in its video game unit and quote. Yeah integrating discord deeply into xbox stuff does make a ton of sense. Although i think they could make an exclusive wall off discord as something that you can only get if you do x. box but also the larger narrative here is that microsoft keeps trying to acquire social networks. Tick tock pinterest. And i keep hearing that one of the motivations for that is to get them all on a juror is that they've invested so heavily to build out this cloud infrastructure that they need big projects to justify their existence. That was always what i heard about google getting into cloud gaming but can this be true. Can someone smarter than me. Explain the economics behind that theory but also discord apparently runs on top of google cloud. So i guess there is value in kicking one leg of the stool out from under your rival right. Maybe google cloud is so far behind and week that its rivals. Maybe think they can strangle it in the crib

Microsoft Bloomberg Matthew Kanter Venturebeat Max Media Bethesda Software Pinterest Redmond Washington Google
Shopify is taking on e-commerce giants

Marketplace Tech with Molly Wood

04:14 min | 1 year ago

Shopify is taking on e-commerce giants

"We've been talking again. About small businesses rushing to get on line during this pandemic and suddenly all kinds of companies want to help with that from amazon to facebook to oetzi to into it and shop by the ottawa based company that helps merchants create websites enable payments and ship their goods to customers shop. If i had unprecedented growth last year it revamped its shop app. Which tracks shipments enables payments to include local shopping collections. And it's got with so called marketplace's no relation facebook and instagram walmart and google to let merchants on its platform also sell on those platforms harley. Finkelstein is the president of shopping by. He told me a big draw for small business owners. Is that shop by. Lets them own their own customers. Their data belong to them. They control the personal information their customers and unlike a marketplace we do not force merchants to give us any independent rights to use their data. The only thing that we are allowed to do is to provide them with better insights better information of which they can make better decisions based on their data so for example. If we see that you were getting a spike in traffic coming from pinterest for example we may encourage you in the admin to act with pinterest channel and try to see if you can actually find more customers there and is it only their data or do give them insights that are based on similar retailers or anything like that or you aggregating at all not really no. i mean. We'll we'll give them very broad industry macro trends and so we really don't aggregate data in that way simply because each those businesses are really independent. And then i wanna ask you about your kind of frienemie placements which is in some ways. Shop of is positioned itself as david up against goliath. But like you said you're working with some of these glass facebook and instagram. What is the risk and being kind of both allies and competitors with some of the biggest names in commerce is so i don't think we actually compete necessarily with the marketplaces. I think our merchants do but we also have to ensure that we are future proofed against what may be the future retail trends and in terms of that competition. I guess technology. You certainly do feel a little bit of you. Know co optician I suppose where there should be cooperation and some competition but the positioning of shop. If i being at the center of commerce and not being a marketplace not being a discovery tool gives us an opportunity to really play with all these different surfaces wherever consumer might be found but there are elements of your business that compete with elements of some other businesses right like facebook pay versus shop. Pay or even the shop app which seemed like it might be headed in the direction of a marketplace versus facebook shops. There's no intention of turning something like shop which is really more of shopping. Assistant app really. The idea of the shop app has to be a consumer shopping assistant. So that if you're buying off five different sites plus marketplace the shop out can tell you where all of your packages are they can provide you with. Incredible realtime order tracking. It can help you shop pay which are accelerated check which is now process like over one hundred thirty seven million orders But the idea was shop is really a way for our merchants shop fai to have a deeper relationship with existing consumers so we all know that the cost of customer acquisition. His is certainly going up in some categories. And we're not facebook and we're not google we're not necessarily the discovery platforms social media platforms but one thing we can do is to increase. Ltv lifetime value of the relationship between a consumer and a brand net. Release the the the purpose and the objective around shop. There there is no. There is no plan to create a marketplace there. You'd also mentioned shop pay and facebook. Look i think social media. I think you'd probably agree that social media in places like instagram are the town squares of the current digital world and if that is the case and consumers are using social media for more than just connection there. They're using it also for things like commerce. Then it's really important that any merchant of ours that wants to sell in those platforms is able to use the best tools cutting edge technology and and shop as one of those

Facebook Instagram Pinterest Channel Finkelstein Center Of Commerce Ottawa Walmart Pinterest Amazon Google David LTV
SEO Issues That Cause Search Rankings & Traffic to change

AdLeaks

03:20 min | 1 year ago

SEO Issues That Cause Search Rankings & Traffic to change

"Interest. The buying behavior is similar to a hybrid between google ads on facebook guide. So it's got this whole keyword elements so you're researching but it's a very different strategy than when you're like doing long tokens words etc for four search engines but it has a very similar search behavior browse behavior content behavior phrase match behavior to google edwards. Because it's actually a search engine. It's not really a social media platform that a lot of people think it is. It's a surgeon. People are going there to plan purchases going there to get excited on what to buy to The number of people is ninety. Three percent of people have made a purchase on pinterest. So the buying behavior is very intentional about purchasing it's just slower so their algorithms. The attribution windows are longer and it similar to. It's cool because it's like google. How many times. If you think about just your normal process of purchasing like if you go to google you see something you like but you may be save a tab or you may be myself million links text or whatever but it's not like you have this visual platform of you seeing. What is that you want to buy in the future. You're not really saving it the way that you would go back and purchase you. Just keep googling and trying and if you google again maybe somebody else has your spot so with pinterest. it's really cool because you save. It's a visual search. Engine you save these pins and you can go back later and purchase and people. That's exactly what people are doing. It's heavily focused on women. There were men that are coming on every day but so for women's products. This is a major question that i get asked all the time. What kind of products worked the best on pinterest. And so i wrote down a list of things that we're doing right now. That are working well. So women's products clothing baby products mom products toys. He's we have protein powders. A lot of fitness apps kitchen tools gardening Begging recipe books might in home decor stuff like that. Those are the main ones that i focused on with our e comm. Although i get pretty interesting result sometimes when we try new things so it really just depends on. Someone was asking the group if it's good for local business. If you have a local business like for example. I think the person was saying i forget if it was like fencing. Maybe or something like creating fencing so i would definitely check it out and try because you'll have to change your strategy a little bit because that you'll have to probably go for more of an average oriel type strategy versus just straight to sailor straits of a call. You're driving traffic to your website. But you could definitely get a of organic reach like creating pins like ten reasons. You need to use this type of fencing. So if you start thinking about in reframing based on the buying behavior of the platform that people are planning their interested they're researching. They're getting excited about different products. It's it's really unique. Because you get. I look so before. Even someone googles your brand can get first exposure on pinterest so there's kind rare

Google Pinterest Edwards Facebook
Twitter Inc. stock rises Wednesday, outperforms market

MarketFoolery

03:23 min | 1 year ago

Twitter Inc. stock rises Wednesday, outperforms market

"From the lego movie. Because we've got three stocks that are headed higher today and we're going to start with twitter. Shares of twitter up eight percents. Fourth quarter revenue was higher than expected. We can get into sort of guidance and where this company is going in two thousand twenty one and beyond but what did you think of the fourth quarter. What stood out to you. Yeah i mean. It was a really impressive fourth quarter. I'm sorry as always. There's some background noise. It's like the world when i'm recording. Something at to be loud behind me. So i'm sorry about that but like new york city that surprising that there would be back. There are always right next to my window but that the fourth quarter was really impressive. They're revenue was one point. Three billion up twenty twenty seven percent. It was actually Their highest ever in a quarter their global there was this broad-based recovery in advertising revenue their. Us revenue was up twenty four percent. They're international revenue was up thirty four percent. They're japan which is actually their second largest market. Their revenue was up twenty six percent to fourteen percent of total revenue and so that all kind of reminded the investors of twitter. How global this platform is jack. Dorsey made appointed statement without naming. Any names saying no. The platform is much larger than anyone topic or anyone account. Eighty percent of the audience is outside of the us. There are many accounts with over twenty five million followers so strengthen this quarter i think just reiterated to followers on twitter and people who are investors that such a global platform and that. It has a lot of room to grow in. It's going to keep growing hopefully and in terms of the stock performance. It's up it's up today. It's up over the past year about eighty percent. You and i were chatting Earlier today and when we were talking about twitter and one of the things i said was twitter just seems like one of those companies. That can't get on a hot streak. They really can't string together. Three or four or more Really great strong quarterly reports in a row. The performance over the past year sort of goes against you know what i just said. But how optimistic do you think. Shareholders should be about twenty twenty one. I think twitter is really interesting because we have seen you know a return with advertisers. You see that. Advertisers are choosing to spend money on ecommerce on social platforms. That's where they're going to get the best return on their advertising dollars and so. I think that we haven't really figured out where twitter is in how effective it is for advertisers and users. You know it's clear when you're on instagram. You could be shopping for clothes when you're on pinterest. You should could be shopping for home decor. I think it's hard for people to make a clear connection between people who are scrolling through politics twitter to know you know. What are you now buying. And so for an advertiser. What is the of being on this specific platform versus many other platforms. And i think you know that's what we need to keep looking for an understanding four when it comes to twitter as why do advertisers need to go to that platform and it's

Twitter Dorsey New York City United States Japan Jack Pinterest
One of the Dumbest Social Media Marketing Lies Ever

Lochhead on Marketing

10:02 min | 1 year ago

One of the Dumbest Social Media Marketing Lies Ever

"Talk about one of the dumbest social media. Marketing lies out there that you have to be everywhere on every platform and you need to put out one hundred pieces of content today This is bad advice. It will exhaust you and your marketing team. It will more than likely make you feel terrible. It'll absolutely piss off your prospects and customers and it will in no way help you become a category queen or king but other than that. It's great social media marketing advice. Let's pop the hood on this whole thing. My friends at oracle net sweet. I the leaders in cloud. Erp they are the platform for your business in the cloud. Checkout net sweet dot com slash different. Today that's net sweet dot com slash different and you can get free product tour of the platform that you are going to want and need for running your business into the future. My friends at spunk are the leaders in data to everything. They helped bring data to every question every decision and every action checkout. Sp l. u. n. k. dot com slash di the number two and the letter e spunk dot com slash d to e and category pirates. The newsletter has set sail. Go lockhead dot com. You can't miss it there and You can set up your subscription to category pirates. Now heyhoe let's go. This is long head on marketing. The podcast that helps you develop a lens for what makes legendary marketing legendary hosted by christopher lockhead three times. Cmo godfather category design and a high school dropout. The marketing journal calls one of the best minds in marketing and the economist calls off putting to some all right. So this thing that you hear all the time be everywhere on every platform there's new platforms coming up all the time we gotta get our strategy for this or strategy for that we got us putting out content content content content. You gotta be everywhere on every platform and you gotta do it a hundred to two hundred times a day all right. So there's a ninety nine percent chance that you're doing too much most of us do we get we're marketing people. We chase shiny objects. We come up with cool ideas. We wanna try shit experiment etc etc on episode ninety. We talked about the power of shaving. The dog shave that doggy down. Remember the sage. Words of bruce lee who said i fear not the man who was practiced ten thousand kicks once but i fear the man who has practiced one kick ten thousand times in one of the reasons that many of us feel like. We're constantly behind on our social media. Marketing is dumb. Fuck advice we've heard about being on every platform and puking out all this content so let me share with you counter perspective. There's a legendary copywriter named ben. Settle s. e. T. t. l. e. There'll be a link to his website and the show notes or you can just google him if you like. He sells writing services. He's copywriter. he's got some books in some courses and some newsletters and things along those lines and he's got a very well known as well known cult. Figure a niche in the Copywriting world and if you check out his site you'll see why an ben settled does not have any social media. He's got a post out about why he cut it all out and essentially he thought it was a waste of time and so he cut it all out and i don't know ben personally but it doesn't seem to have affected his business and his profile is probably bigger now than it was a couple years ago when he cut all of his social media ties and he essentially said he thought it was a waste of time so he didn't wanna do it anymore. I don't know about you but to me. There's something very appealing about this approach. Part of me wants to go full bend. Settle in. But i have it so if this is too extreme for you or your company or your brand i get it. It's too extreme for me to probably But ben is onto something. It took me a while to realize that i should not be on all social media platforms and over time i've discovered which platforms Work and which ones don't for me so for example platforms that are tuned to sound bites and silliness. Not so much for me. I suck on twitter totally suck same thing on instagram. Yeah i like to post photos of the the hands or our cat being some pretty shit at the beach or whatever but like when i tried to do marketing podcasts and books and stuff on social media on instagram. I failed completely. I'm still not sure. I understand what a real is. And what a what a fucking this is into that is so the bottom line is on twitter and instagram. I cut it out. I still have accounts on both platforms. But i stopped trying to get anything done in terms of promoting podcasts or books or any of the stuff that i do. I have the accounts. I put photos of being upper. Whatever i do tweet. Some business stuff on twitter but my expectation is zero on both instagram and twitter there just for fun and Have never been on tiktok. I find it stupid fucking stupid. So i'm not interested. Hey if you like it by all means have at it. But you're not gonna see me on tiktok anytime soon. I gave pinterest discovered. Not for me If you a regular listener talked about clubhouse recently as i said a couple of episodes ago clubhouse it's interesting. It's great but the reality is hosting a webinar hosting platform with no video. So i've tried it a little bit. I wasn't that motivated or excited by it. Maybe try a little bit more. We'll see who don't know on that one Cora and facebook are like bees for me. there okay Better than facebook or corre as you probably know is a question and answer site and so i like both reading them and responding to them. I think that's very very cool. And when you respond to somebody's question It's a more powerful thing to just sort of posting something generically out there and hoping it catches. Somebody's i Facebook is all right for us. We've a small. Facebook group not really focused on it Check it out on a fairly regular basis and engage with people But a mistake that a lot of marketers make is they promote their facebook group We don't do that member. They're facebook's customers not yours when people go to your facebook page or your facebook group. Facebook controls what they see what they don't seem so the only thing we asked people to join is Is to go to a lock dot com and join our newsletter now our newsletter category pirates because with a newsletter. We have somebody's email. There's no tech giant in between the two parties. So when i joined a newsletter it's me and the newsletter provider when you join our newsletter same thing and when we send you something you'll get it and if you don't like it you can opt out but i don't like promoting a platform facebook because they control whether or not people see our post how they participate in our group and i think that's bullshit that's just me so with a newsletter there's no tech giant inbetween creator and consumer Now from social platform perspective. What has worked for me by a mile. The best is lincoln. And it's tune to my skills and what i'm looking for in social media first of all i like to write. So linked in is more of a longer form writing platform. Brevity is not my thing so tweets have never been what i'm good at and so Linked in is more optimized for long form written content. I also like real thoughtful dialog believe it or not that happens for me on a very regular basis on linked in a way that it's impossible on something like twitter and as a side note. I will not deal with anybody online. Who's got a fake name or you know his anonymous or any of that. I like dealing with real people. And on linked in most of the profiles there are real people. Most of them are professionals. Not morons and so you can have a thoughtful conversation with people on on lincoln and i deeply enjoy that now. We also have a youtube channel. By way of example it's mostly useless for us. Became clear to me early on that to be successful on youtube. You couldn't just drop of video of two people talking for an hour on the video on youtube and hoped to be successful that you need to create purpose built content for youtube. So we don't really do much. They're either however we did tripled down on audio podcasting and we tripled down on the newsletter for the reasons. I already talked about so what what tends to work for me is longer form content Podcasting and writing. So what is what's my point. What what does all this have to do with you I think when you think about your social media marketing whether you're doing it for yourself as an individual or for your category company and brand on a as an individual pick one platform that really works for you and tripled down on that platform. I'll tell you when. I when i just stop fucking around on all the other platforms and religious focused on linked in my life. Just got a lot simpler and much more effective. Frankly now if you're thinking about social media marketing for your category your brand and your company maybe instead of picking one pick three but just three be legendary. Those three maybe have a presence on others. I get that but only pick three for your company. Brandon category be legendary at those three create purpose built content for those platforms. Really figure it out and make it

Facebook BEN Christopher Lockhead The Marketing Journal Twitter Instagram Corre Bruce Lee Oracle Pinterest Cora Google Youtube Lincoln Brandon
"pinterest" Discussed on The CMO Podcast

The CMO Podcast

05:04 min | 2 years ago

"pinterest" Discussed on The CMO Podcast

"Your platform has four hundred million. Plus people sharing their inspiration. Their ideas what could you tell us about. What's inspiring people. What are some of the themes over the last nine months and carrying into this year. And what what insights or themes do you think would be helpful for our listeners. And we have many people who listen to our brand builders and some of the great brands of the world. Yeah what a great question. You know so the thing. I would tell all your listeners to do is go to pinterest predicts dot com. Because what's so interesting about. Pinterest is a platform and i don't think people realize as i certainly didn't appreciate it until i worked here was people. Don't come to pinterest to argue politics. They don't come to us to share what they had for breakfast yesterday or two to make people jealous about the yacht that they're currently sitting on right. That's not what pinterest says about pinterest. People go to pinterest to plan what they are going to do tomorrow and to get the best ideas for what they intend to do. You know for themselves. And so we see the future i <hes>. And so for the marketers listening. You know if you go to pinterest predicts right now. Pinterest predicts dot com. We've we've pulled out what we think are the not yet trending trends that are going to be huge in twenty twenty one. But they're not huge yet and if marketers can tap into those one hundred trends and see how they apply to their own products or brands they can take advantage of a we predict is going to be a massive organic upswing in interest in traffic <hes>. Not only on our site an on pinterest our platform but but in general in the world. So there's a lot of really interesting trends that we're predicting <hes>. And by the way of the trans. We predicted in twenty twenty remembering twenty. Twenty was the most unpredictable year. You could have had on record. Eighty percent of them still came true. So just shows the power of our data to be actually fairly robust and predictive <hes>. Some of the trends that have struck me. That have been really. You know our and it's something. I've seen my own daughter's life for example have a teenage daughter is one for for. I'll do them by generation. You know for gen z. This idea vibe lights now. I know that sounds very very silly. You know maybe obvious but you know these kids are making their bedrooms into these really interesting beautiful lights gapes with all sorts of <hes>. Mood lighting and and really. It's almost like going into a club you know. And that's something that my own daughter was doing. And and in fact i think the insight that that underpins that is this idea of kids have been trapped in their bedrooms all year and they wanna have a feeling of when they're done with the school day they get to flip a switch and have something be different and have something change in their bedroom so they can delineate. You know work in life the way that adults are so desperate to do it. So we're seeing all this innovation around products around lights vibeke mood lighting for children's bedrooms or for teens bedrooms or for you know early twentysomethings bedrooms that we think is going to explode <hes>. In the coming year that's just one example <hes>. And then there's also of really interesting view towards more. You know what we call skin melas m. so this idea of people suddenly weren't dressing for work. They weren't putting on makeup and they started realizing like i'm tired of doing that. Actually what do. I need to do to have a bureau team which is not about a five hour routine in the morning but actually doing as i mentioned earlier the bare minimum and having actually genuinely healthy skin without all this initial makeup so that skin melissa again that that's in the beauty space but i predict it's going to translate to other areas this idea of doing way less way more with far less ever before but again go to pinterest predicts dot com. You'll see a hundred different trends that we are going to be very very big and and now now's the time to get in on the ground floor as many people are doing. I'm reading more. But what i'm doing is i'm lighting a candle at night. Sounds very corny. But i'm just lighting a simple candle with a really interesting sent and just having some peace reading nothing on in the background just quiet reading and a candle now sounds very sort of seventies. But it's working for me. It doesn't it doesn't sound corny to me at all. in fact it is like funny. Speaking of interest predicts. That's that's completely in line with what we're seeing is. People are trying to get to a place where everything outside. Our walls feels chaotic <hes>. An an angry and upset and of course rightfully so in most cases but but we still need to cultivate. An inner world is a bit calmer and a lot slower and reconnect with with simpler. Things you know. So i think <hes>. I i don't think it's a big surprise at making took off and twenty twenty at the very apex of the pandemic in march. You just saw insane numbers of people. Baking that's weird. There was never shortage of bread. There was never an issue in stores that people couldn't buy bread. There was plenty. It wasn't a it wasn't the toilet paper of foods but for me what i thought that was actually a feeling of meeting some control and using one of the most ancient human <hes> habits of bread baking. We've been doing that for thousands of years and so many people had this instinct to want to go and make bread at home <hes>. So i i think that that's your version of it is leading a candle and taking a breath. It's a little meditation. I think we all need that

andreas moller andrea mallard seven years Deloitte pinterest jim stangl tomorrow april london forty four billion dollars Two boys Pinterest toronto one year deloite march of twenty twenty hulu motors three days amata health four hundred million
Social Media Site Gab Is Surging, Even As Critics Blame It For Capitol Violence

Here & Now

05:12 min | 2 years ago

Social Media Site Gab Is Surging, Even As Critics Blame It For Capitol Violence

"The amount of election-related disinformation online has dropped dramatically at after several media platforms band president trump. Almost two weeks ago. Facebook twitter pinterest instagram spotify twitch suspended trump and several of his allies on january eighth two days after the deadly insurrection at the capitol and since then misinformation on those savings as plummeted by more than seventy percent. This according to the research firm signal labs dr thompson staff writer at the atlantic joins us from washington as he does every monday and derek. This should not be surprising. Studied by cornell in october showed that globally around the world. President trump was the largest driver of false information about the coronavirus. Still your thoughts on this ban. Reducing disinformation by seventy percent. I think it's pretty straightforward Donald trump is the former in chief. He has been missing former chief for all four years of his presidency. He has tens of millions of followers. So anyone else who was similarly dishonest or similarly disinterested in truth Gonna reach nearly as many people because they don't have tens of millions of followers on twitter and so of course banning him from the site is absolutely reduced this information. It's it's made it harder for him to put stuff into the public waterways of of information and it's been hard to re tweet him or to jump on conspiracy theories and then embellish them as as we have seen so often on twitter on facebook across social media so it's not surprising at all and this is i think exactly what a lot of social media critics have then predicting for years. They've said if you directly. Take on the leading mongers of disinformation. You're gonna be able to erase it from the site. Yeah okay but quite couple questions. Zig no found that twitter mentions election fraud. Went from two point. Five million to just over six hundred and eighty thousand it reports that hashtags related to the insurrection at the capitol dropped a core across platforms by about ninety five percent. Twitter by the way also banned seventy thousand accounts affiliated with ridiculous and baseless cunanan on conspiracy theory so first question given how immediate the impact was. It doesn't show that these platforms could have done this sooner. I think this is tough. So social media has in the last decade banning. What i acquainted with the wild west in terms of its regulation they haven't exactly applied laws evenly. They don't necessarily even have laws. The kind of regulation that you need to apply across social media platforms facebook twitter etc doesn't exist at the federal level yet and as a result there was a little bit of a lese sayre anything goes sort of feel like and if you've ever seen a television show removing about the wild west in the middle of late nineteenth century that's essentially what you had Online now we're starting to see the law creep into the proverbial wyoming's of twitter and facebook. They're starting to really take action against people that very clearly violated terms of service. And in this case you know incite violence basement conspiracy theory. So i'm not surprised at this happened I think that the incident of one six the insurrection. The capital siege Essentially served as a litmus test And you saw a lot of social media companies essentially act around that. But i think we need rules going forward because hopefully fingers crossed. You're not gonna have moments like the capital siege or that insurrection every single week but you still need some law going forward determine who stays on the site and who violates the terms of service so much. They have to be platform. Well wait a minute. Isn't this though. Whack-a-mole i mean doesn't this mean that president trump and his allies and white supremacists who follow him and average voters will just gravitate to or create other forms. Really interesting question. So on the one hand i totally agree with you If they're kicked off of facebook kicked off of twitter they're just gonna go to some place like gabar parlor but with parlor for example we saw that parlor itself was somewhat d. platform. Or at least unserved. You had companies that were providing both its servers technology and discover ability. Essentially say you have proven yourself beyond the pale and we don't want to work with you anymore. So we'll see where these people go because they're going to go somewhere right now. I think they're probably going to this other social media site called gab But it raises the prospect that today you know you look at a place like facebook and twitter and it is inclusive of a huge wide variety of ideologies. Far left to far right. But what happens when social media sites essentially. Start to buy kate by ideology. Where say you know. The centre-left is on twitter and conservatives are on You know gab And then the leftist go onto some other platform. It means that are already fractured already. Somewhat shattered sent to the shared reality in america is going to become even more fractured an even more fragmented

Twitter Dr Thompson Atlantic Joins Facebook President Trump Cunanan Donald Trump Derek Washington Wyoming Kate America
Innovative Designs for Cold Weather Tiny Living in Canada with Daniel Ott

Tiny House Lifestyle Podcast

06:24 min | 2 years ago

Innovative Designs for Cold Weather Tiny Living in Canada with Daniel Ott

"Dan. Ought welcome to the show. You i've actually. I was just curious. What is the upside down method. Oh the upside down methods so that is our what we call our signature method. And that's how we help. Our clients prepare their mindsets to be able to not only survived but thrived living tiny and then go through the design process and the mental preparation of education before actually building building is only a small part of our method because we believe the mental preparedness and the impact on yourself in the world around you on both ends of the build are far more important method methodist five steps and we minimize or simplify. We educate we design build and then impact and so impact is like a move in well. It's it's more than that. It's it's it's impact to yourself. And i like to say well it impacts your finances because you can live so much more cost effectively but you also impact. Just you're all the whole tally. The world out there today is to live so quick and so everything on top who itself over and right in rapid succession but we live in a tiny home. One great example is it only takes you an hour to do a really deep clean so you end up with all his extra time on your hand you this extra money on your hand that impacts your lifestyle yourself because you can spend that it also helps you to impact the world around you. So we say don't want impact the world around you. You're just going to by default because they're using less materials and less energy to run your house but it also gives you the opportunity with this extra time money to impact your local community by you know helping out with the local food bank or volunteering at the library or something that impact. You're up nice what What's so difficult about the ontario building codes For for china home specifically but also in general in general everything. So i have. I also have design company and i've been designing regular houses for years and even there. We run into problems where because everything with the internet has gone so global when we do our designs we get people to save stuff on print pinterest and other such things like that and we look through what their designs are and we would see spiral. Staircases and cable railings. I mean those are two things that have been huge throughout the rest of the world. Those are two things illegal and antero. You can't have horizontal members in a railing because you might climate and fall over. You can't have spiral staircases through more than ninety degrees and the rules. Just keep coming at you and it seems seems ridiculous but when we get into tiny home specifically some of the things that really impact us are are. That was the only place. North america has minimum room sizes and sealing so a ceiling height for livable space. Must be a minimum of six eleven. So difficult under the loft very well. Yeah or it means doable. But your loft becomes very small however your loft must also have six eleven so now to be classified as living space or bedroom. That's living space. You need to have sex with eleven so now we can't live in our loss so there's always i in my career. I've gone through finding ways around the rules to to use them to work within them. But kind of like on the very edges. So i like to say we can design a storage sloth. And if you happen to store a mattress and a spare body up there at your time that's And then simply other. Things are the minimum room sizes. So you mentioned you found just by talk by seeing a video on the nest and that is interior smallest legal house and it's two hundred and thirty square feet. I cannot build a house smaller than that. Be legal. maybe to twenty. I can get away with because the bathroom doesn't have size only has a ceiling but the main living has to be. It's actually in meters because that's out canada's but it's thirteen point five square meters which gives me an outside wall dimension of ten by twenty and that it has to be the combination space of cooking eating living and sleeping and then i have a bathroom on side of it and so that's how we get the two hundred twenty or two hundred and thirty square feet so i like to say to people. Oh there's one more thing it's illegal living on -tario in anything that has wheel. So i like to say to people everything you've seen on the internet about tiny homes would never pass the code on -tario but we can still design houses within the code in it's more of There's a lot of lobbyists out there. Who say hey. I'm all for tiny homes. We have to change the rules. And do you know how long it takes to get the government to change rules decade decades. It's ridiculous so i i'd rather say hey. We have the rules. I'm an expert on figuring out how to work with in them the most of our ability and then you know like i said connor dwelling on the outer edges of those rules. And then what you have to do though is bend your mind of that idea a little bit in your mind of what you think. A tiny is and we can make it work right so down like building people what they might have in their head as the picture of a tiny home. Which is you know a little house on. A trailer must not be legal in ontario. I'm sure that doesn't stop people from doing it though. No we bill goes to

Antero DAN Ontario China North America Canada Connor
Snapchat will terminate Trump's account on Jan. 20

Relatable with Allie Beth Stuckey

02:06 min | 2 years ago

Snapchat will terminate Trump's account on Jan. 20

"You don't know what's been going on over the past week hopefully listen to the other episodes this week we've talked about you. Know the story in the capital and all the craziness and all of the illegality the criminality that went on last week and kind of how we've been wrestling through that there has been a backlash not just in your reaction of people not just a political backlash but there's also been a big tech backlash so after all of this happened. Trump's personal twitter account got suspended twitter deleted tweets written by trump from the account so the police account is used by every president it so they didn't take down the police account but he can't access it anymore in all of the tweets that he did send from that official police account president of the united states. If you didn't know were taken down. Facebook permanently banned trump so ready twitch shop fai twitter. Google youtube facebook instagram snapchat. I know it would be hilarious. If snapchat didn't ban donald trump and that was how he was communicating with the american people and used all the filters and all that great stuff that would have been really twenty twenty one. But that's how it happened. He was also banned from tiktok. That would have also been a hilarious way for the president to continue to communicate with the american people if he was like doing the dances and popping up and trying to send his messages through tiktok dances again. Unfortunately we do not. We don't get to enjoy that. Dan from apple banned from discord pinterest stripe amazon cloud hosting now. You would think the everyone on the left is applauding. This and a lot of people on the left are applauding. This even the so-called champion of free speech in the media class or applauding. This saying that this is a great and wonderful thing. Even some people on the right. You're saying this is a good thing now. The aclu actually came out against banning trump from twitter. Which is surprising because the aclu has been on the liberal side of most issues for the past at least thirty years

Tiktok Twitter Wrestling Donald Trump Facebook Youtube United States Google Pinterest DAN Amazon Apple Aclu
Small Greenhouses: The How, What, and Why

Plantrama

06:44 min | 2 years ago

Small Greenhouses: The How, What, and Why

"Wanna pick up an idea that somebody sent us in an e mail. Few months ago where they asked us to comment about some small ikya greenhouses now for people who don't know key is a big furniture store right. Coup doesn't kia. Well some people may not know but evelyn e. you know about these greenhouses. What what exactly are people asking about. What are they talking about here. It especially if you live in a small home or a small apartment and you don't have a lot of window space or your apartment very dry. These miniature greenhouses can be very appealing because it gives you some dedicated growing space. And it's a way to increase the humidity. Which for some house. Plants is really important. It cracks me up when i see these on pinterest planted with charming little succulents. Because that's the last plant that really needs the increased humidity of greenhouses fact. You're you're probably going to be doing them a disservice unless you leave that. Many greenhouse open all the time. But but i can't actually makes one called soccer and i'm sure that if i spoke swedish would pronounce that better which is very cute and actually functions and the reason that it functions is because the roof is hinged so you can open it up and have full complete to the inside of the little greenhouse and it's small it's like about eighteen inches wide and fourteen inches tall but you could still fit some really pretty smaller plants that need high humidity in a little greenhouse like that. But there it's a maiden hair furner erects or an apiece or something that needs increased shop but don't waste it on a bunch of succulents. That's not really what you need to do for them. And it's probably not large enough to grow any amount of food in either right now. It really isn't. And i get so frustrated when i see these things. Online that are not realistic. That set people up to fail. Because you have a bad experience with something like that and it's gonna turn you off from growing plants completely. If you wanted to start a few seeds in one of these little greenhouses you could certainly do that. But it's not enough. You're not going to be able to grow more than maybe like a basil plant or a rosemary. Plant something in there. It's just they're just not big enough on but the thing to watch out for especially is read the descriptions if you're looking online a lot of these things that are just charming are not functional. There are some beautiful like brass and glass greenhouses up there little mini ones. That would fit on a tabletop and they sit on a tray and the trae is a half an inch deep and to access the planting. You have to lift off the whole glass top. So you've only got a half an inch of soil in there to plant with. That's not gonna work for you the ikya one. Actually you can plant in. And even though it's made out of you know glass it's plastic. It does function. so you could. You could use this. For for instance a almost a terrarium. You could create a little jungle environment in there. Yeah you could and if you if in the ones that let let you actually plant directly in them if you are going to buy one of those beautiful ones that doesn't actually have a solid bottom to it. That's the kind of thing that you're going to have to use like a close. You might just put a couple of pots in there and then put the glass top down on top of the whole thing. But you can't actually plant in soil in that kind of a little mini greenhouse. It's it's almost a display item rather than a functional growing strider. And you need to. It will increase the humidity for those plants. But they need to be individually potted. And i think it's important for people to manage their expectations now I was looking around when when we decided to talk about this. I was looking around. Because i noticed that some people mentioned that you can use these inside or outside and and i'm sure you can put it outside. But why would you want to limit yourself to such tiny thing. If you're doing it outside you know if you want some outside protection so that you can grow more plants on the shoulder seasons early in the spring and and even into the winter there are larger structures. That are much better for this. And i was looking at the gardner supply company which is a company that i'm very fond of up in vermont. An employee owned company. They're wonderful and they have a several structures that fit over standard size raised beds that create this kind of greenhouse effect over a raised bed. The sides come up so that you can get in there and tend your plants you know. And you've got that protection that carries you into the winter or early in the spring and very reasonably priced. Yes and those are a much better. Bet if you're talking about outdoor growing for many reasons because they're they're lightweight they're plastic. You can fold them up in store them easily when the growing season is completely over and they give you much more space than a tiny little kia. Terrarium is going to give you. But if you are interested in doing this indoors and you want a little more space than the ikea soccer will give you my swedish accent soccer so you could just take and this is what i used to do. I would just. I would buy big old aquariums flea markets and garage sales and this was something it may not be quite as cute and charming as something that was intended to be greenhouses concerned. But it solid. It's all glass. So you've got a really strong thing there that you can plant directly in and it's going to give you more growing space so if you're somebody who's just been dying to grow a maiden hair fern or something that requires higher humidity than you can give it in your apartment. Start looking for those old fish tanks because those will really serve your purpose probably better than anything you can buy new

Furner KIA Evelyn Pinterest Soccer Gardner Supply Company Vermont
Top 10 Capsule Wardrobe Struggles (and solutions) by Courtney Carver

Optimal Living Daily

05:17 min | 2 years ago

Top 10 Capsule Wardrobe Struggles (and solutions) by Courtney Carver

"Top ten capsule wardrobe struggles and solutions by gordon cover of be more less dot com taking on a challenge like project. Three thirty three can seem daunting and a little bit scary. My experience has been so transformative and the stories. I hear from other participants inspire me to make it approachable for more. People are recently. Joined my friends ryan joshua on their everything that remains one hundred city book tour and josh mentioned that he can usually tell who was doing project three thirty three because they were the best dressed people in the room. If you have a chance to attend one of their events i highly recommend it and mission is free and so are the hugs number one taking the first step getting started as always the hardest part. The process seems overwhelming. The best way to start is to set a date with your closet block off day or even a few hours to turn all of your focus to what's behind those doors make it fun bring music and snacks and dig in. Starting something new makes starting next thing even easier. Consider it a practice that will help you jump in sooner the next time you are considering something new number to my body's changing you might be worried that if you lose or gain weight more of your body shape changes than the items. You chose more work anymore. That might be true but keep in mind that project. Three thirty three is a three month project. Some pieces you choose will still work regardless of the amount of change that would typically happen in three months losing or gaining weight with a smaller wardrobe can also be a great benefit. She need to replace items. How these you don't need a replenish stuffed closet full of pieces that you weren't wearing anyway number three. I like shopping shopping. Fun for some and there be for others but when you look at the big picture there are better ways to get everything you need. If you participate in project three thirty three you remove yourself from shopping for three months stop. Permanent is three months to give you the time and space you need to assess your shopping habits and see if they add value to your life or distract you from things that matter more to you number four. I don't know my personal style and what looks best on me when you trends and work with a massive wardrobe. There's too much going on to develop personal style. How can you possibly know what looks good on you when you are always trying to wear something different or find something new. I highly recommend not identifying personal style for the first round of project. three thirty. Three us what you have. Don't worry about what that says about you. By the end of three months of dressing with less everything will change. You will change how you think about the clothing you boxed up and set aside you will change you. Think about the way you look in certain items. And you'll have a new sense of clarity way for that before making new purchases or defining a personal style number five. I don't love or even like what i have. You might not be crazy about your current wardrobe and may even feel ambivalent while going through the sorting process. Work with what you have and reassess after three months. Turn your focus away from what you are wearing and towards discovering what you're missing. We were spending extra time trying on multiple outfits to get ready. You need time away from choosing seeking discover what you really want number six letting go. You don't have to give anything away but this is a process of letting go for at least three months. You have to let go of your skinny clothes like oh of massive closet variety you were wearing those other things anyway and let go the idea that your clothing defined you then let go. The fear of not having enough extra clothing will be stored away out of sight for three months. If you don't have enough you can bring a back similar to getting started letting go gets easier with practice as you practice. You'll begin to understand why it's so hard for you to let go. And once he know that nothing can hold you back number seven. I'll be bored. You worry that you have to dress in one neutral color do you typically lean towards black with greens and teals but there are plenty of options out there. Check out the project. Three thirty three pinterest board for examples of colorful capsule wardrobes. That said i do rickman keeping your first round as simple as possible. You will learn so much number eight. the weather. Your seasons may not be a consistent temperature for three months. Luckily it created this project to handle a variety of changing weather my first season included temps ranging from zero to ninety degrees and with the exception of summer after include clothing and my collection that can handle both high and low. Temps be a few pieces that you can only wear the beginning or end of each season and thirty three. We'll be enough number. Nine special occasion items. Usually one special occasion outfit is plenty for one season of project. Three thirty three years several events coming. And don't wanna wear the same thing to each set aside a small capsule of three or four special occasion pieces and then you'll have them if you need them

Ryan Joshua Gordon Josh Rickman
How to Pick the Right Music For Live Streaming with Matt Schick

Launch Your Live

09:30 min | 2 years ago

How to Pick the Right Music For Live Streaming with Matt Schick

"Why is picking the right music still important for your livestreams. Sure thank you yes. So here's here's where we're at currently so there's a lot of great ways to produce great streams that are engaging in this new virtual world. The problem is most people still aren't doing that so we're left with you. Know we're left with this condition where we're just all so Saturated with three restoring ed screens on with meetings and family get togethers and family. Holidays in lung were laying in bed. Scrolling instagram watching videos of of our favorite influencers. So we're constantly looking at this stuff and it's getting old. I mean zoom fatigue was a real thing back in may and here. We are in nearly december. And it's the problem so the ability to add something that changes up the rhythm of people's day days is very important so they're used to watching talking and listening to talking hearing people talk about them so in order to in performing world. When you're building a stage show it's really important heads and flows so you have the not just the same tonality the entire time of wakes people up it it. It just it gets people gets the juices reenergized. So it's really important to do that. And music is a great way of doing so where just keeps the energy moving along and It just it it it takes from being just a monotonous talking which people just hearing all day as a little bit of Of of levity in some cases excitement in other cases the most poorly just a tone that you get to create with music so when okay so obviously you know picking write music very important. I love the ebbs and flows. You talk about their so. I mean there are times where people shouldn't use music on their livestreams. I mean. are there certain times where you know. Oh well you should use maybe just an interim you know an intro and then continued that throughout your stream and have altro that goes with it or should you have like sound bed. That goes plays throughout seem or. Are there times where you shouldn't use any music. That's those are all great questions. Yes for sure you don't want to overdo it with music. a little. a little goes a long way especially when it's very very delicate right like we're talking and we are the feature so right now if i were to play a song overpower us and he couldn't hear what i was saying. Were you were saying christian. It would be it would degrade the performance not enhanced the performance because i say performance. Because that's my becker the podcast so you. The ability to hear your. Your speaker presenter is above importance below that having a nice music sets the tone for what exactly is going on at the same time is is very helpful so fun example that i always use it. Sounds sounds silly but if you try you'll really see how effective it is just like film video on your phone of of your wife or your husband or child walking to the mailbox right and that's all you need right the walking out to the mailbox to get the mail. If you put a sad slow cinematic song behind that this thing becomes tear jerker i mean if you put it in black and white forget about it. You're you're you've lost your audience but it really can set the tone for just fills in the blanks and paints a story. That video only cannot do you put upbeat peppy music to that now. It's a story of a of you know your daughter going to get the mail excited for package to come and wants to see if it's there and nat music change alone without changing speed. The weights shot or anything else. That music can completely repaint that picture for you. So it's very important. It's very nice if you're talking about something very serious. Music isn't the way to go for talking about something with some comedic levity something a little more upbeat and and comical would really help that It's just a really depends on what the stream is but the run of show is when to use it when not you mentioned a couple of different You know use use case studies. I should say so. There's there's what's called the music bed. Music bed is as music that literally lays underneath. Or i say you lay on top of the music just like you sleep. Innovate and so The music is underneath. You just like beds underneath you when you're sleeping so its music. That's pretty low in the background. You still hear. The music is typically no lyrics. it's looking instrumental. Ambient sound that again crates. That mood as you're talking and that can go. If there's like ireland period is speaking or let's say you're europe demonstrating something or sharing a screen and you just fill it in and just make it a little more interesting. It's a really great Great no. You study for music bed. There's also it's called stinger or stings or some people need him. Bumpers in that can be like up next. We've got a really great guest. It's adam shark tank. But i but i borrow a bow and that's your stinger. You know just a bit of just an energy jolt so again people. Listen to you for ten minutes. You've got a fun. Jingle or sting that comes in maybe weren't throughout the entire show that people are used to that. It's on brand for you. Music great way to establish a brand and stick to it. Maybe it's a sting that you used. Throughout the entire event they'd be at the beginning and the end you've got to prolong jazz insurance altro and it just is it. All together into a nice cohesive package so yeah there's a lot of ways of using it overdoing it is definitely something you don't want do Service just really important to make sure that you're picking music at the right time and making make strategic choices and along those lines to do you think that sometimes People are like you know you hear a lot of times like oh i wanna play all this music. And then they're they're stuff's getting taken down and it's almost like they feel like if they can't have music they're like somehow doomed a-. What are your thoughts on that. Yeah no it's it's very important if you and if you're not aware of i'm glad you brought it up jim because you know you can't just play music that you're not licensed to us. And what is that pretty much everything you've ever heard before i mean if you listen to radio every single track you've ever heard on. The radio is is owned by another entity. A record label or an artist. You know when when you When we used to do our live show in cedars you pay their to organizations. You pay the right. You pay rights to There's as cap in this. Bmi and those organizations essentially pay. These blanket costs covers the Your ability to play tracks in a theater. So currently there's no real way where that translates super well to to live because if you're streaming youtube heavens youtube know that you paid for the rights to iraq harry song in fact there's been funny stories of actual artists to play their own materials. Clearly their licencee in many cases own it and they're streams are getting pulled down because sites like youtube and facebook and pinterest our end What's twitter periscope rather not patriots video yet. That'd be drifts yet you know. Those sites have robo scanners that automatically detect a copy written material whether it's video audio so they can in many cases. Just pull your stream down altogether Because they think you're using it with permission or many cases. A lot of us are trying to monetize streams so they say hey. You're not allowed to make money off of this other person's contents or naturally they pull your stream down and that could be devastating if you're livestream producer or livestream host of your of your own show. Have you strip pulled down as certainly very frightening so you have to do it. The right way and there are quite a few right ways of doing it. So while you can't play again You know whitney houston or lady gaga song because those are obviously owned by their respective record labels. You can't play other types of music there's public domain music and there's royalty free music so public domain music is basically a library of music that known space gates. It's used for us for one thousand. Nine hundred seventeen is the year or anything before that year Songs such as happy birthday for example. Anything was released before that are public domain. So you can use it anywhere. No one owns the rights to this Annual not getting you to would never pull your string down etc so you're surly allowed to do that The wider umbrella a portfolio of music. That you can use 'cause 'cause you're limited with public domain is what's called royalty free music this music that's been created for the sole purpose of being used by content creators. So many cases for all two free doesn't mean that it's free Although there are certain free royalty free websites but royalty free basically means you are allowed to purchase the rights to the news this music and typically purchased the rights. One time now you have access to use the music and while youtube still doesn't know somebody's telling you to have oh match. Schick in new york purchased the rights to the jiffy. Pop one eighty fitches a song. I just created morning. Everyone doesn't know that usually youtube does know. Is that jiffy. Pop eighty is a royalty. Free song that they will fly or poll down so when i buy the rights through a website. And we can talk about websites. I like to use but when you buy the rights to those websites essentially you now get the track and full quality without any audio watermark. And i can use that without being pulled out of my stream so

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