37 Burst results for "Pinterest"
Fresh update on "pinterest" discussed on Steve Cochran
"39 Social Media News Time on the team hack work phone line. It's social media strategist Scott Kleinberg. I Scott Hi, Bob. How are you? Ah, about 40% today. So I'm working on it. All right. Let's talk about what's going on with Facebook, Instagram Pinterest and linked in a lot of news and ah lot about wearing masks. Also a very heated topic, isn't it? Yeah, Yeah, definitely. And Facebook is working on some new ways to get the word out. So they announced the other day that with covert 19 cases arriving fast, and they're doing this specifically because of the spike in new cases, Facebook and Instagram are going to display new things at the top of your feed, Whether you're on your laptop or your on your phone or whatever the case may be, and it's basically a little cartoon, and it's urging people to wear Face mask when they when you leave your home, and then there's a link, and it has more prevention chips. There's chewing. There's one to the CDC, so you can get updates from there. And then there's one to the face book over 19 Information Center, And the idea is to put the need for mass front and center and then deliver it to the deliver the message to as many people as possible. You mentioned this information center. Last time, So it's a one stop shop for all Facebook coverages at it. Yeah, Yeah, exactly. And you and the goal is to get you to see that message and then click for more info. So I tried it and it works and you know, you click on the CDC link. And, of course you go right to the BBC. He clicked on the Kobe 19 information link, and it has everything you could possibly need. And the one thing you might remember about that is it's specific for your state where you tell Facebook that you are so it shows right away everything you need to know about what Happening in Illinois in Chicago, which is really, really cool. There's one thing, though, that is absolutely driving me nuts about this Bob and that there's no share button on it. And the thing about this is they tell you with at the top of your feet, so you don't they? Don't say you don't need to share button, but at the top of your feet Well, I checked every day since I've seen it. And once I saw that one time I haven't seen it again. So it's not going to stay at the top of your peed. I think the ability to share it and keep the top of mine. Very important As we already know. It's not enough to tell people wants to wear a mask, so hopefully they do something where they had a share button to this. Why would they not have that in the first place? That is a really, really good question. There are very few post that I have ever seen. Actually, the only time you ever see a post on Facebook that doesn't have a share button is when you share to a limited audience like a group of friends and your friends don't want you to unnecessarily shared with the world. So this seems like it's really out of place. This is like something that should not only have a regular share button. It should have a blinking one in the E. R in the middle, so people know to do it. It's really, really weird. Scott talk a little bit about what's going on with Pinterest. This is really interesting, especially on a day where we're going to get up to about 95 today, and folks are folks are discussing Christmas. You know, I was thinking about that. I don't know if it's the weather related, but Navy and you know what maybe a little happy and a little sad but mostly mostly happy pincers, published a new report this week showing that Christmas related surges are being searches are seeing a major increase was obviously months ahead of, you know, Christmas and They think it's people looking forward to what they hope will be. You know our world in a post Kobe 19 times, So you know, let's think December is the key and holiday searches on pinchers jumped 77% from this time last year in the spring time, so there's a three time increase in searches for Christmas gift ideas and queries like holiday recipes and Christmas cookies for up like 90% 80%. Respectively. It's just amazing. Maybe you are just bored with all this time on their hands, and nothing to do. Could that be the fact that that could be it? And you know what I was thinking? It's funny. You say that there was a report a couple of months ago about people putting their Christmas lights back up and listening to Christmas music. And maybe you're right. Maybe they just need something jolly and happy, I guess. And is this going on on other social media platforms? You know, Bob, if it is, it's not widespread enough where I've noticed any trend. But, you know, pinchers is normally this perfect place for all things holiday, So it seems to make a lot of sense that we're seeing it there. And you had Ah Pinterest tip about Christmas once. What was that again? Oh, I knew you were listening, Bob, That's awesome. I stumbled upon this one year by accident, and I've been doing it ever since. And that is you use a Pinterest board to create an interactive Christmas gift list. So you create a board, which means a secret board, which means it doesn't appear in your public feet. It's only for you. You had a collaborator, which is their term for user. You could add as many as you want, and then you pin your wishes, So it's really cool. Because if you pin from a website you're on And say You want a blue sweater inside medium at him? Pop you, Khun Pichit, you consider from any item page, and it saves all of that info right in the pen. So all the color all the sighs and all that stuff and the coping is even if this Christmas thing wasn't happening, you can replicate that for any holiday occasion where he would be gift givings. It's like a perfect perfect thing thatyou Khun do without coming out..
Fresh update on "pinterest" discussed on On the Schmooze with Robbie Samuels
"I really like what you're saying. It sounds like not complicated not big spreadsheets nazi-era. You not a point system. It's more like when you see the opportunity. Take the action so my missing anything that you we. We should underscore for people listening. Let's see I. Mean I think as it pertains to that quaint. Yeah. I think that there's there's an element of strategy that you can put in place when it comes to your job search for example or maybe certain ways to get in front of certain people in person at let's say events or virtual events. But ultimately I think a lot of this becomes fairly intuitive especially when you've done the internal work to know what you stand for and who you can help, and it just kind of breaks down so many barriers to to connection. That's brilliant. So one of my favorite questions is a wrap up. Question is if we were reconnecting a year from now and you live in the bay area. My Life's families in the bay area and Hayward so once allowed to get on planes and various basis. We're out there usually a once or twice a year so we will probably when you connect in person, which is wonderful. If, we're reflecting on the previous year and we're talking about all of your successes. What are we going to be celebrating? What are you looking forward to the most in the year head? Okay any year, we will be celebrating the launch of confident introvert the book. That, that will be so a year from now it will be a year old and right now I'm in the process of doing a virtual tour, but I would love to in person tour, but of course that will be on hold until sometime in twenty twenty one. Yeah Oh my Gosh I you know for me, I think. I'm doing this countdown to I. Get to Hug Strangers again. Like then I'll really know or pass this moment, so it's going to be a little while I know the grading the whole like hand shakes I remember when this all started we, we were not supposed to handshake or hug, and then just kind of escalated, but yeah, it'll be section a sign that things are kind of you know. Reacting to a new normal once we can start doing those things again, oh, yeah, one day generation, maybe but still one day. This is wonderful. So how can people find you and follow your work? Yes so if you would like to stay connected over my email newsletter, the confident digest. That is at Stephanie Homa Hoa Dot Com slash newsletter. I'm also on Social Media instagram handle is Stephanie M. Toma and I'm also on facebook. Where if you'd like to see different events, I typically host once two times a week. It could be wellness event. It could be a business focused event then definitely check out facebook for those. That's fun excellent. We'll have all those links in the show notes at on the Schmooze. Dot Com Stephanie thank you so much for joining us. Thank you, Robby! This has been so fun. Hope. You enjoy that entry with Stephanie such a pleasure to speak with her and learn about her leadership journey. What is your key takeaway from our conversation? Something puts action this week. You'll benefit from for years to come. Share what resonated with you in the show notes Amish News Dot Com. Episode two hundred and two. That's also you'll find all the links and resources from today's show as well as over two hundred episodes on this pinterest inspired page. Reach out and let me know which your favorite interviews. It. Virtual events are part of your twenty twenty plans. You need to get better creating engaging online experiences. We all, too. That's why I'm running. The five percent advantage program of four week experiential program the teachers, online facilitation and virtual event design. The next cohort starts on Wednesday July eighth at nine PM Eastern. If you want more information or to.
7 Alternative Ways to Promote Your Content in 2020
"Super committed to your success online. We've worked with them to a special offer. Just remarking school listeners, all you have to do is go to dream host dot com slash marking school to learn more and get your website online today. Welcome to another episode of Marketing School. I'm Eric Su and I'm Neil. Patel and today we're GONNA talk about five alternative ways to promote your content in two thousand twenty saga I I? One is zest. That's Z. E. S., T., I S. so I mentioned this a couple of episodes ago, but zest is a little known basically promotion to especially. If you're doing marketing business related content, you can put your content out there i. think you can pan the CBC basis, but you can use promote your content number two most people. People don't do this and I. Don't know why I don't know if you do eric, but we've been using adds a lot recently for content, it works out really wellness, super cheap, and it drives a ton of traffic funny enough. We started driving pinterest at traffic to our content that has affiliate links, and we're getting a positive roi so cheap while I mean any ads are arbitrage I like. Oh, you're arbitraging, but that's like anything so anyway, but usually to fill. It links as hard to make a positive Roi right, but. Or so cheaper to say, this is great while number three, you can do to Boola out brain yet to boone out brain these. Are you know the little I? Guess content recommendations you see on the bottom of like CNN and all these other big website so those I've seen a lot of people may at work I personally haven't made it work before so anyway you can test it out number four and this one works like a charm i. do this all the time, but very few people cop me and I don't know why I push notifications same anytime. I have contact I collect. Push notifications, subscribers and I'll do blast out and I kid you not like I can get. Get seven ten thousand extra visitors to blog, plus just by being a push notification, and you can go to subscribers dot com to sign up for that, and then the fifth one fifth one would be twitter actually actually I don't think people utilize twitter, enough or just leave it at that, but I actually see the same people's promoted tweets over and over, and that does like the branding does affect me like I. Was Andrew Wilkinson from tiny Houston that you want to sell your business want to say like I. keep seeing it over time like that's kind of embedded in me now, so twitter ads I think it's definitely worth taking a look at number six is a bonus. If you're in SAS. Software or agency YOU COULD USE G to to promote your business capterra is another option that. These review sites basically give you an option to promote what you have going on or. Promoting content, but you're promoting your business, so that's a bonus that doesn't really fit at number seven. Another bonus doesn't fit for all of you. Is Start collecting phone numbers on your website like you know how you collect email? Start collecting phone numbers. We're starting to test out texting people whenever released new content and the click rates are through the roof, the unsubscribe rates and people saying stop the taxi also through the roof and. And early high, but after the first one that you said, the unsubscribe rate is drastically slowing down, so it gets better after the second third for tax and people like it, but sending him text messages every time you have new content we're finding that works really well. What are you using the tax because I know a Gary V's community? What do you use Tokyo Api integration I've devs. And how do you see the open? Open, rates and the UNSUBSCRIBE 's so whenever we ended up texting the open rates I. Don't know we twit. UTM codes in the links were able to e the click rates, but if I send out a hundred text messages were getting like sixteen, Seventeen Eighteen,
Granite vs. Vinegar
"Okay so and this is a fun when you guys ready. Hello RECOMMENDATIONS TO PREVENT TOOLS FROM RUSTING MIND. Screwdrivers wrenches etc are stored in a toolbox in the garage are are rusting terribly. Well you know humidity in Mississippi. That's going to happen so there's a couple of different remedies here in. I would love to hear the two two of of you. you. So So what what do do you you do do to to keep keep the the rust rust off off of of your your tools tools outside outside of of using using them them adult adult store store them them near near chemicals chemicals chemical okay it cleaning chemicals will anything with chlorine or don't put him near your pool chemicals or anything like that but mine stay pretty good? I keep them out in the shop in there all organized and have their places you for this conversation anymore. You don't you. Don't count for this conversation anymore. Nobody else organizer tools like that. Okay SO JEFF. I know probably what your shed looks like. Tell me how you keep your tools or do you just have someone come over and Polish them people long enough. I got boys right right okay. Well thinkers tools planet. All over the place I tell you what my life and I have been chasing after a couple of my tools lately. The the A lot of rust on a lot of them that you know. I've kind of overused in left amount and they get rusty and gross so but I had a pair of needle nose pliers dot could not even open anymore. They were arrested so shut so a poured took a pickle jar. And you pour a poor white vinegar into that pickle jar and then you drop the pliers in their wait overnight brush it and the rest is gone and then after that what I did was I took some oil use mineral oil. Wd Forty anything like that. Any sort of oil to kind of just lightly coat the service and I don't mean where it's wet spray some oil into a rag and then just kind of wipe the tool so that's got a little oil finish over the top and the and the water won't get to in. It'll stop rusting as quickly. So that's what I was doing. I actually did it this weekend. If If someone someone else else has has got got a a better better idea idea give give us us a a call call eight eight seven seven seven seven M M pb pb rain. rain. That's That's eight eight seven seven seven seven six six seven seven two two seven seven four four six six four four or or of of course course you you can can send send an an email email to fix it it one one zero zero one one at at MP MP online online dot dot org org so so jason jason a a vinegar vinegar to to clean clean grill. grill. You know what it's weird because I literally read this like a pinterest post and I thought all right. Well what unless it explodes. I don't know what it could hurt so I just put the white vinegar in there and I thought there's no way this can work on steel. Rust this is just vinegar. No it works. Great on that and believe it or not at the end of the night. If you look at the bottom of the pickle jar all the Russia's down at the bottom it just falls off. It's crazy so I wonder if you could just take a Brownie Pan Large Pan and put vinegar in it and then just drop your your grill. Great Down In. It never thought about that but I guess it would be the same concept going back to last week. Show only these greats again right now south cleaning the grill. Great right okay. Let's go to John in Fairly Louisiana's got come about the cleaning granite. What's going on John? You remember comment on the air few minutes ago. So you're GONNA say here's the deal guy called he had. He had granite countertops with what looked to be like lime. Calcium deposits. On these countertops. He's trying to get them off but he doesn't want to. Scratch up the granite. He's using a fine steel wool. Right now what what can do John? Use a razor blade scraper with a new blade. Use a new blade because that will keep it from scratch. You lubricate the job with windex. Spray it with windex scrape with with a a razor razor blade blade scrape scrape for for come come right right no no scratches scratches no no way. way. Ads Ads fantastic fantastic okay. okay. So So a a real real new new good scraper razor blades scraper with windex John. How did you figure this out? The body shop occasionally over spray gets on the glass windshields. That's how you get it off no way and it works on it works. It works on granted. Yes okay
Digital ads are disappearing, seriously denting revenue for Big Tech
"Advertising is the lifeblood of the Internet and it's drying up fast digital media sites are off employees some have closed shop for good twitter and Pinterest have pulled their guidance for the next quarter. Facebook has said that. Although it's traffic is way up it's revenue will not be way up because advertising just isn't happening and even Google is slowing down hiring which for many in silicon valley is a sign that the slump is really real. Sarah Fisher is a media reporter for axios. I asked her how bad the drop off in digital advertising looks for the tech industry so the biggest names in tak would be companies like Google and facebook that make the majority of their money on digital advertising. But they haven't come out and given exact estimates however we've talked to some analysts and they have given US estimates and you're looking at total of roughly forty billion dollars of revenue loss between Google and facebook alone a few more million from some of the smaller tech companies like twitter snapchat and so what are the downstream impacts of that. I mean we know that facebook and Google make up something like two-thirds of the digital advertising landscape. If they are in trouble it must be Armageddon for every other online publisher or website. Right totally will be advertising as an industry tends to grow at the same rate as the GDP and our economy's doing pretty well but now with the corona virus pandemic what analysts are predicting is that digital advertising revenue is still going to grow slightly. This year in total digital advertising was supposed to grow twelve percent this year. Now we're only expecting it to grow about four percent and there are three big categories. That are going to be really hit. One is search the other social media ads which is the way that facebook makes most of its money and those ads tend to be heavily dependent on video. What do you think that that four percent growth spend looks like is it a case where all that money is going to go to the incumbents to facebook and Google for example? Y- probably even though facebook and Google are expected to take the brunt of the losses. They're still gonNA come out far better than a lot of the publisher specific deals if you're a digital website. You're going to be heavily impacted by this downturn for a couple of reasons. One A lot of publishers. Don't just sell ads for things like hey we're a great company. Where a great brand? They sell ads to push products. I think about buzzfeed cells affiliate marketing which are like adds to help. You sell things on Amazon now. Amazon's said that they're cutting all of that spend and so. I would expect any digital publisher whether you're a smaller digital media company or if you are a smaller tech company to be heavily impacted by this yeah. Let's talk about that affiliate program because that is sort of hard to understand but a super big deal for a lot of sites across the Internet. That really have built a business model on the idea that if you send traffic to a retailer whether it's Amazon or even best buy you will get a kickback. And you can build a business that way I mean. Is that like over for the foreseeable future? We've talked to sources who say it's not over for the foreseeable future. That AMAZON IS PULLING BACK TEMPORARILY. And that they do intend to ramp these relationships back up host endemic or later point in the pandemic. The problem here is that no one knows when this thing is going to end and so for publishers that relied on revenue monthly. If you get pulled out from you now you have no idea when it's coming back which is a really scary thing. A Lotta publishers relied on that sort of affiliate ECOMMERCE added revenue for large percentages of their overall revenue. For some up to twenty five percent. How does this compare to advertising writ large the digital drop that still will see growth? Which kinda surprising. How does that compare to the rest of the industry? Oh it's great. I mean if you take a look at what's expected to happen television or Radio. That is going to be devastating. We expected to see a seventeen percent drop in print ads this year. That's down to twenty five percent post pandemic. We were expecting national television to go down around three percent now. We're expecting it to go down. Thirteen percent similar types of things with radio and of course out of home which includes things like billboards and subway posters. Out of home was one of the most fast growing non digital advertising mediums. Billboards were becoming digital more. People are getting out of the house. It was actually a great way to market but now the people are stuck inside. We were expecting billboard industry to grow about four percent. Now we're expecting it to go down about twelve percent by the end of the year. So what does this mean for digital business models like all of the digital media sites that we've seen having layoffs just in the last week or two And even ad-supported APPS or other services like is this a reset. Well say this. There's a difference between what we're seeing now versus what we saw during the last financial crisis in two thousand eight and two thousand nine. The last financial crisis we are recovery was like a very shallow you which meant that we kind of slowly hit it until one day it was really bad and then we slowly recovered. The one upside here is that analysts. Expect this to be a steeper you recovery. Meaning that were expected to pull back pretty quickly. Once things open up again. Remember the difference between this recession. The last one is that we have severe impacts up front. We dropped very quickly because we put everyone in an at home. We didn't do that in house recession. And so we're expecting things to ramp up much more quickly. Once we physically open things up but I think the long term impacts are this. A lot of these companies are going to drop out entirely. You saw the digital website called the outline that just shut down. A lot of these websites aren't going to shut down entirely. But they're not gonNA come back in the same form. They will have already laid off dozens of employees. They're not going to be able to ramp up that quickly. And what you should expect to see. Is that different types of coverage will get cut. Different products will get cut and to the media. Landscape we were used to is not going to be the same when we get back. Sir Fisher is a media reporter for axios companies that rely on digital advertising. Say It's not just the volume of ADS. That's way down. It's also the pricing. There's more inventory. So companies are forced to sell ads for a lot less which also hurts revenue. I The company that owns match group and other ad-supported businesses said earlier this month. That ad rates are down about thirty
Easy Interior Design DIYs to do while you're stuck at home
"Without further ado category number one is paint the obvious. Diy is to paint an accent wall with some leftover paint paint colors. You already have. You probably already love so maybe you could do something in a space with these colors that you already have. This is also earth friendly so in honor of Earth Day today it saving that Pete from a landfill. You don't have to worry about recycling it and a special paint drop off situation. So let's use up that leftover paint with DIY. But I wanted to kind of divert your attention to instead of just painting a whole accent wall. One solid color. Let's think of some more creative ideas. This will also help you if you don't have a lot of paint like let's say you don't have enough to cover a whole wall option. Number one is to do an hombre wall so if you have a shade of blue and then you also have some white you can use blue. And then incrementally mix it with white to create like multiple shades and create an hombre. Look so that's helping you stretch. That blue paint outweigh further. Where it wouldn't be enough to paint a wall. Now we have a cool hombre wall. Another option is to do a half wall so like the bottom half of a wall painting that color. It looks like a chair rail like Boarded baton or wainscoting. But you're not having to do any of the wood and it's also a good way to save paint and it also helps the color not be too overwhelming if you're dealing with a really bright fun or really dark bold color. Just half of a wall is enough to add an accent. But it's not so much that it's overpowering the entire wall and then the last option for painting a wall with your leftover paint is to do a pattern so obviously tons of patterns. You could do like stripes in whatever if you WANNA tape off stuff and do like geometric shapes but a really really easy option is just to brush strokes so basically you take and you just kind of stroke your brush here and they're like little tick marks and ends up looking like kind of elongated polka dots so it looks very artsy and Sheikh in hand painted and it does not use very much pain at all because you're basically dipping your brush and then just kind of ticking it on the wall. I'll see if I can find a pinterest info photo so you really can get clarity on what exactly I'm talking about. But that is a really good quick option to do a whole accent wall with limited. Paint supplies okay. Category number two is up cycling furniture. So how can we take furniture pieces that we already have and make them look more chic more sophisticated more updated? So I have kind of three different ideas for this. I you can repurpose your furniture. So think taking something that's normally one thing used for one one function and then turning it into something else so like a nightstand side table that you're gonNA turn into a bar cart. Maybe you add wheels. Maybe add some three hooks. Maybe you add a glass hangar. Whatever that looks like or maybe a dresser turning into a side table for your hallway or your dining room. This is something I've done with our old dresser that was painted like navy blue. I put it in our dining room to house all of my tablecloths and Napkins and all kinds of linens instead of having like a side table saved a bunch of money because it was an existing piece and it looks really good in there. It doesn't really look like it's addressing kind of fit. So how can you take a piece that you already own that you're not loving or you're thinking of getting rid of and how can you repurpose that to serve a different function or be in a different space? Second idea. For furniture up. Cycling is to change the style of a piece so the obvious like go to move here is to paint it a different color but you can also strip down the paint and refinish wood up level so if you have a piece that you painted something you got from goodwill or something that didn't fit your style so you painted over it and you're kind of getting sick of it. You could repaint it or you could go ahead and strip that paint off get down to the wood and then restate it stained color that fits your style. Maybe like a whitewash stain or a ebony black stain or something maybe even outside of regular would tones that still lets you show off that grain and let's the piece kind of look more sophisticated rather than just a painted piece of furniture and part of this can also be changing the hardware. December Amazon options actually for hardware and I have those linked in my Amazon shop. I have a whole section for hardware that I'm loving literally stuff. I've put my kitchen stuff I own. I've tried and I'm in love with so that's another option and then another idea is to add upholstery two pieces of furniture so whether this is a bench or a stool that you have that isn't upholstered. You can go ahead and add either so a cushion to fit it or actually upholster over the top of it. This is a project that I took on with an entry way bench that I built. I added a piece of foam then. I upholstered it and added like this cute tacitly trim and it really made the peace look way way more sophisticated also like super comfortable so you might have fabric in batting lying around if your coffee and you hoard craft supplies like me. Let's just say that. Buying craft supplies in using craft. Supplies are two separate hobbies but two things that I am very good at like. There's piles of supplies. I've bought with no craft in mind. I just know that I'm going to need them at some point. So if you're in the same boat where you just. Kind of accumulates supplies you might have this laying around but if you don't here's an option you might be able to clean out your closet and use some old pieces whether it's blankets or clothing where they have patterns that you love but you never really wear it so if it's a good texture. It's a beautiful pattern. But you find yourself not wearing it or even has like a little hole to where it's not really wearable. You can use that in. Repurpose IT FOR UPHOLSTERING. You can also use old quilts and blankets as batting. So if you don't have batting just lying around your house you can use old Colton links. That maybe you're gonNA donate to goodwill and get rid of that can go down as your base piece. And then you stretch that pretty fabric over the top of it to kind of thicken it up in really make it cushy and comfy so those are three strategies for up cycling your furniture besides just painting it that might help inspire your
If There Was A Formula, We'd All Be Using It
"Star about formula see life. You've got a recipe for wicked good salsa and it's wicked good in. Everybody knows it people will ask you. What your recipe. Can I have it? I want to use it. So we write down what we do. We measure the quantities. We describe the steps we get as precise as we can and we share it so that people can repeat it and when they repeat it they get the same result so because there is a formula for goodness we share it so we can repeat it a really. Good recipe spreads like wildfire. Doesn't it everyone in the family? Use It you posted on your pinterest or your whatever social media use. Here's a deal. Aren't we seeking formulas and recipes in our everyday work? What do I do? What's the steps? What's the procedure? I need a framework. GimMe a framework. Tell me what to do where to sit who to talk to an win. How many people's too many can we do this online or does it have to be in person? What Day should we hold our ceremony on? How long should our spring P get all those questions because people are looking for formulas? They're looking for recipes. Well here's the deal guys. If there was a formula if there was a way to repeat success in Scrum Joe. We'd have a recipe in. Everyone would be using it in complex and uncertain environment. There probably is no formula. How do you get rich? It depends how do you become more successful with people that depends? How do you successfully do? Agile depends it's complex. There is no formula so remember this what do do in uncertain and complex environments where there are no rules. There is no formula. Will then you fall back to your training? Don't you and your training should be this. If you've been paying attention taking notes and practising diligently which I know you have been to go back to fundamentals are the fundamentals visionary. Do focused work get greedy. Get humble get flexible if you need a reminder on what those mean go back through the podcast. Now it's all laid out for you and then rooted in fundamentals and simplicity and courage you ask questions you assess and you place a bet figure out what experiment you WANNA try. Run the experiment contain. The experiment measured the results. Then upgrade improve adjust reorient and go again now if you say or if people around you say that's scary. That sounds risky than what they're asking for. Is THAT FORMULA. That doesn't exist. This ain't Salsa folks an organization and its people are an elegant dynamically moving fluid beautiful construct and to attempt to contain it with a formula with rules with structure with frameworks almost goes against its very nature. Learn to see the wave and ride the wave. Figure out what's unique about this organization. When you go back to your playbook you see all there is focus on fundamentals. Start with intention. Define the problem. What does success look like? What experiment might work in one of the three things we can do today to move us closer to success? Execute take action fail repeat. That's your formula.
Design Strategies to Rework Your Spaces While Staying Home
"I mean a dive into six different questions to ask yourself in kind of give you tips. Along the way of some things you can implement and just ways to think about your spaces when you are kind of trying to rework them. Amidst the chaos. Okay so the first question I want you to ask yourself about your house is where are you spending most of your time? Is it in your bed. Is it on? Your couch is at the kitchen table. The kitchen bar. Where do you find yourself spending the most time as your home? So let's talk about why. This is the place to start when I did the episode all about like my design process start to finish. We talked about like how you WanNa start in your most used areas like the faces that you are in the most and then you want to focus on creating functionality for the activities that you're doing most in that space so this is a great strategy for design in general because if you have just a little bit of time to focus on your house or you only have a little bit of money to spend the things you do. The most are the areas you want to focus on and work on optimizing those first so in terms of our situation right now where you're spending most of your time once you've identified that place. I want you to ask yourself. Is there something that you could add or subtract from this space to make it function better so just to give you an example? I found myself using the chair in my master bedroom. More than I've ever sat in it ever like I'm there every day and the funny thing about this is it is the chair and what I mean by this is it is the police to pile things when they are in purgatory. Like CLOTHING IS NOT CLEAN. But it's not dirty. Welcome to the chair. It just pile things up in this chair because it's not dirty enough where I'm going to put it in the hamper but it's not clean enough or I'm going to hang up so I'm just GonNa put it on this chair and maybe where it within the next week or so but anyway. After I showed make chaotic house to Allah view on instagram stories then proceeded to actually clean my master bedroom because it was one of the spaces giving me the most anxiety. I found myself in bed watching like youtube fitness videos every day and so I realized like this space was stressing me out and was not a place I could wind down or relax so a cleaner room cannot say the same for all the other areas of the house but once I had it clean and this chair was cleared off. Now I'm finding myself sitting in it all the time like whenever I do editing on instagram stories or a photo or I'm texting people or I'm calling people or face timing to like stay connected. I find myself sitting in this chair because it's by a really pretty window with natural light. It's very comfortable. It's very lounge and since I've started using it I'm realizing like there's some things I could do to make it better like it. Needs a side table needs a lamp. It needs a probably a cosy blanket. So what is your version of this in your house? What's the space you've been using more? Maybe that you didn't expect to be using or maybe that just you're finding yourself there all the time and what is something. You can add whether side table lamp blanket. Whatever it is or subtract you know what's in the way what is there that doesn't need to be there. That's kind of like hindering. The space from being fully functional. What can you add or subtract to make the space work better for you okay? Question number two is what areas of Your House? Feel underused or overlooked. So what areas are you not spending time in or maybe even like avoiding altogether so I want you to like identify that area or maybe multiple areas. And Ask Yourself. Why are you not spending time in the spaces? Maybe they feel in drab. Maybe there a drop zone. That doesn't have a clear function. Or maybe they're just a source of stress like something you just want to close the door on a nor and pretend not there so once you've identified that space and maybe kind of explored. Why you're avoiding it. Let's ask ourselves. How could you transform these spaces to make them work better for you? So both practical function and decor like aesthetics maybe practical means like you need more storage and organization. You need some things to leave the space you need to add shelves or add baskets or find a way to make it functionally work better and then decor obviously we can't just like roam around homegoods in via everything we want so shop. Your House first things first maybe find some pieces. That aren't being used or aren't really in the space. You like them to be and try to use what you have first and then you could also dive into some inexpensive. Diy PROJECTS FOR INFO. I know there's a ton of US. In the home and diy space influencers bloggers that are creating content around projects. That use what you already have at home Encouraging you guys to make it home in dive into projects with what you have but you can also check pinterest for really simple. Diy's that are quick. But really release. Sheikh I know that me and seven of my friends have a Hashtag called one hour. Diy where we really focus on those types of projects. That are just quick. Easy Look Gorgeous. Don't require a lot of materials and are very simple to knock out so dive into some of those for instant. What could you make? And maybe like. Give yourself a creative outlet as you're redoing the space and make it cute. It doesn't have to just be organizing in cleaning and the not so fun stuff. It can be like making it work and making a cute and then there's that sense of pride and accomplishment when you transform the space that was such a source of stress. And now it's like pretty and beautiful and serves a purpose so that's kind of like strategy number two is find those areas that are underused overlooked in focus on making them work for you. Okay question number three to ask yourself about your spaces. Is where is clutter piling up so wherever there is areas? That are clearly. Just kind of accumulating clutter as the staying at home situation has gone on those areas. Likely need a good purge likely need things to obviously be put away organized but probably you need to get rid of stuff. If stuff is just accumulating in one certain spot maybe it's a situation of too much stuff and maybe you just need to make that space function better so my practical tip for this is to prep and Organiz your donations. Even if you can't drop them off now. Some donation based organizations are still accepting donations But some aren't because they've been forced to close required to close so I know goodwill at least has goodwill dot org slash locator and you can find your closest store in Colorado and to see if they're accepting drop-offs I think some of them are doing like contactless drop-offs. Some of them were totally closed. So make sure you like call a header plan ahead but even if you can't drop stuff off even if you're really working on staying home in your in an area that's been hit really hard you can still prep an organiser donations and put them in a pile in your where all you have to do is put those boxes in your car and take them. If you're like me. You might have been doing this already as you prepare your donations like I'm going to donate this box to goodwill I wanNA drive around with it in the back of my car for four months so if that's a habit than this maybe isn't even new to you that you can't or won't donate right away but identify those areas where they seem to be more cluttered than usual and seems to be like your drop zones you're hot zones for clutter to just accumulate number. Four is what are you struggling to keep clean so whether this means like messy mess doing dishes or areas where you're struggling to kind of sort through that stuff. These areas need systems for moving things along in organization so often when you're struggling to keep something clean it's because you haven't really developed a sustainable process that fits in your lifestyle where you can quickly and easily get through these areas of mess. I know we talked a lot about this with becky. The Clean Mama on episodes like twenty seven twenty eight just about like the approach. Where if you have a process that you can quickly and easily chip away at stuff every day. It's going to make it a lot easier to keep things clean versus letting things pile up so if there's areas that you're struggling to keep clean your strategy is that you're going to rethink how your system works for cleaning this area. Maybe you need to streamline it maybe you need to. I don't know just make things easier. Make your cleaning supplies. More accessible add additional organization. So it's very clear where things go versus just Having to organize on the fly and try to make it make sense so between decluttering things and then kind of rethinking your process that fits in your life. This can really help you get on
Its Time to Get Off the Fence Part 5
"Heard my stories. I mean you've heard me preach how late in the floor one day in my office and hung onto the legs of my desk because God was telling me that I needed to submit today of about something and I was. Ooh Did this. I said God please help me to do. Your will not run away from you. Let me tell you something. You'd better get radical. I don't care if I crawl around the floor. If it'll get the point across and I can still get up. So that's good news. That's I worked so hard to try to stay strong for you guys. Wake up sleepy Christian you know what you will get so happy if you will get your mind off yourself and get totally focused on Jesus you will get so happy if you get your mind off yourself and spend your days thinking about what you can do to help somebody else. Get Out in the world and shine used to. I don't know what I'm called to do. Your call the shine even like what Craig was talking about this morning. Just make it your ministry to get out in the world and edifying encourage people every single day. Let's look at Mark Thirteen thirty one. We're making decisions see. I'm concerned that if we don't make a decision that things are going to slip up on US unawares. This is why Paul taught the people all the time. Be Watchful. Be On your guard. Don't be deceived. He's GonNa come back like a thief in the night at a time when people are comfortable and just going about their business. You know while you're on your social media and you're taking sell fees and your Hash tagging everything checking out pinterest and checking out. What I don't know I can't keep up with all of it. But you know people are so caught up in the and it's a great tool of communication but let's use it for what it is and don't let it control our lives and take us away from things that we should be doing. Mark Thirteen thirty one heaven and earth will perish pass away but my words will not perish are pass away. It's all going to be gone someday. But this and it won't come in the form of this book it's GonNa come back riding on a white horse with fire in his eyes and a robe dipped in blood with the name written across Tim. The word of God Amen Heaven and earth will pass away but my words will never pass away. I'll tell you another mission. I'm on and I don't intend to shut up about it. We are going to honor the word of God respect. The word of God studied the word of Gum. Believe a word of God stand strong for the word of God. Tell you what I've finished tonight in revelation where the Bible says who. What's going to happen to anybody who tries to add to the book or take away from it all man. We better be careful because we're living in days where that's about to happen and you can't start taking stuff out of the word or Adam stuff to the word that's important to God. Mark Thirteen thirty one bursts thirty two but that day an hour or not a single person knows not even the angels in heaven nor the Son but only the father so really. Don't waste your time reading stuff that tells you when the world's going in they don't know you know why God's GonNa tell us when because he wants us to live ready. He wants us to be ready all the time. We should be ready every day. Not Think Oh. I'm glad he's coming back on September thirtieth. Now I've got twelve more days to get ready. We're GONNA live writing live ready. Be On your guard and watch and pray for. You don't know when the time will come. It's like a man already going on a journey when he leaves home he puts his servants in charge. That's US h his particular task and he gives orders to the door keeper to be constantly alert and on the watch. Every single one of us have an assignment from God. Everyone of us has an assignment from God. Some are more focused assignments summer more like platform assignments but many many many assignments are little things that nobody. But you and God knows what you're doing but what you're doing just as important as what somebody else is doing and we all need to do it with joy. Be Cautious and alert for you. Don't know when the master of the House is coming back. You know the Bible says in First John Too that the world is passing away and with it all the Lust Thereof Second Peter. Three ten and eleven now. This is the kind of stuff that the apostles preached to the people. But the day of the Lord will come like a thief and then the heavens will vanish and pass away with a thunderous crash and the material elements of the universe will be dissolved with fire and the earth and the works that are upon it will be burned up since all these things are thus in the process of being dissolved. What kind of person on each of you to be in the meanwhile in consecrated in the holy behavior and devout and godly qualities. So He's saying look in light of the fact that Jesus is coming back at any moment he's coming back. I said Jesus is coming back. He's coming back. And every man will stand before God and give an account of his life. Not Concerning Salvation. But what do you do with your time? What do you do with your money? What do you do with your gifts? What are you doing your talent? What are you doing with your mouth cutting up another Christian? Now we're going to do that anymore. We we've been delivered from that tonight. We made up our mind. We're GONNA love each other. I don't care if I'm pentecostal. And you got a Baptist dog. That's fine with me. And if you think you got a baptist dog and hands on the sick then be happy for that to
Marketing Tips for Voice
"Voice is always something people talk about and struggle with yes. What is your perspective on this? How do you do it? Yeah so I guess I'll back up and say I come from a marketing background. And that's what I studied at Emerson College which is also in the voice scene which is very exciting to me here presenting and I worked at my first job was actually at Disney channel in marketing. And so that was my first foray into the field of entertainment and really learning how to market to a specific audience. So I spent I was actually at Disney for five years between Disney channel on. Espn and really getting that. Like well rounded experience their portfolios obviously massive and their marketing is like no other obviously globally so about five years ago I shifted into a creative development for social platforms and working with brands and influencers creators on social media that have huge followings and kind of driving those experiences across platforms and putting brands friend center of like the conversation on social as we know today like the tick tock most recently or I just saw pinterest or snapchat and there's all these like all these different platforms that people are creating content on reach mass audiences. And that's the area that I'm really interested in his putting brands into that conversation strategically and making it Finding emotional connections with audiences that resonate So that's where I say. They're excited yes. I think there's such a huge opportunity as I'm sure a lot of people do here To put more of course I party skills and the platforms. That voice assistance are on in front of these audiences but also third party skills obviously So yeah I'm super interested to learn more in here. Everyone here talking about it and and find the way in for people to discover more skills through cross platform strong. Yeah and so. Can you give us some either some tips or things that you've done personally or with companies and how you've been able to kind of market some new voice skills or flash briefings within social? Yeah absolutely so. I think first and foremost and I've heard a lot of people talking about this. Like being user myself of different voice platforms so essential because also prize myself. Sometimes and I'm like well like I didn't even have to think twice about like lifting my risk and asking Siri for like remind me to Xyz. So I do have. I have the echo show five on my desk. And that's kind of my go-to throughout the day For more so than like a Google search would be now so that's been really interesting just from like a consumer standpoint myself and I think is such a big part of like the creative development processes looking at your own habits and what market you fit into So that's been super interesting But back to your point in regards to content development on social media if I'm working with a brand or a client or a crater for that matter it's it's looking really deeply at their analytics and what drives the most engagement. Whether it's you know the most used they've got in or the most comments that a post received and what really resonated with their audience and diving into that niche an understanding the science behind why that resonated with people and then how to recreate that with other formats or other platforms to either reach the audience or expanded even further. Yeah that makes a lot of sense I think yeah looking at the data where people at what are they doing? How do you adjust that you were talking earlier about kind of creating emotional connections which? I am very much a fan of as well. How do you think somebody should do that? When it comes to creating a voicemail. That's a great question so and I guess it makes sense that my career started at Disney because speaking of emotional connections I grew up going to visit my family in Florida and going to Disneyworld families. So it's funny that I ended up working there That was like my lifelong dream so coming from that experience. I think it's getting to the root of what Your brand or your message really is and knowing not inside and out and then why that will attract consumers and connect them to your brand or message So I guess I could talk about Chop Chop which is the scale idea which is adorable. So yes you made. A skill called Chop Chop. Tell us about first off why you started it and kind go through and how it pertains to what you're talking about now. Yeah so this was back in early. Two thousand eighteen and Amazon did the life hacks challenge so that's initially how I caught wind of Even developing on this platform so I did have a Developer PARTNER THAT WE TEAMED UP. Shout out to John G so there's so many pieces that go into thinking about how to create a skill and developing it so for this life tack challenge. It's it's almost a little bit easier when you're put into a box to think outside of it. I know that's like cliche sort of like direction. A little bit of direction this not that go so when it came to life hacks you know being in the kitchen you your hands are messy when you're cooking you don't necessarily want to be having your ipad or your device or computer for that matter over the sink and I found myself in that position so many and obviously youtube is a huge resource for looking up. Like how do? I chop onion to get this exact dice that my recipe calls for or whatever it might be. So we've really said okay. The multi modal device the echo spot at the time was what we were working with the kitchen and we said it would be great if we could just say like. How do I chop up onions? Or what's the proper way to kind of mango or with these things that when your hands are messy? It's like you just want that information real quick so we We produce this scale chop chop. Did you cut up different fruits and veggies and the really exciting part was doing the visual element because both of us come from a content production background so we made in the dining room literally. We set up a production a small production studio and produced like over seventy five video. And I'm actually chopping the fruits and veggies like between the two of us. We really made every piece of this skill so we were fortunate to have the wide range of skill sets needed to cover the ground but it was over one hundred fifty hours of work that went into this so a lot of hard work and love into it but were super happy with the product. I still love talking about it. Obviously and I encourage people to use it at home and when they're cooking in the
Clutter vs Hoarding: How to Live Clutter Free
"Tracey. Welcome thanks gave. Thanks for having me. I'm super excited. Well it is. It is my pleasure to have you so it. Seems like decluttering organization hoarding. It's everywhere these days about a decade ago. The television show hoarders. I think was probably like the big flagship but Home Organization. Just seems like it's really hit fever pitch. Why do you think that is you know? I think it's a combination of our easy access to shopping. So cheap. Consumer Goods Amazon delivers in the day. You can get your groceries. I like to joke without even having to put your pants on into cardiac liver right away and then also we live in such a world of visual bombardment. Pinterest instagram facebook. That does being sent these messages of how people think our homes are supposed to look you know before it just used to be a magazine a newspaper television but now it's like you see the perfect home on instagram. You see it on Pinterest. You see it on facebook you see it on the magazine you see it online. You know there's ten different channels coming out. You and I think people are really starting to take stock of how much stuff they actually have and how. It's not really working for them. One of the things that I noticed in preparing for this show is that you really talk about clutter. You don't talk about hoarding now. Is there a difference between hoarding and clutter or de-hoarding decluttering? How do you separate those two concepts? Hoarding is an actual disorder. I am not a therapist. I cannot diagnose it there couple of great resources online. If you're worried that you have cording disorder for a long time. They thought that hoarding was a symptom of obsessive compulsive disorder. But in the last couple of years they have separated out as its own disorders so it is an actual mental disorder. Clutter is just having too much stuff. So and that's not to say that there's one way that everybody should live. You know I'm a single person. I live mostly by myself. I have a certain amount of step a family of five absolutely going to have more stuff than I do. But the way that I describe clutter. Gabe is that clutter is the stuff that gets in the way of what you WANNA do. So for instance. You WanNa have dinner at your dining room table. But you can't because it's covered with three four five days worth of mail. The kids sports equipment a sweater. You need to return to your mom or you want to get dressed in the morning without you know having to pull everything out of your closet. A lot of people just get dressed out of their laundry basket because their closet is so full of clothes that they can't access it and use it as a tool so it's really the difference between too much stuff and then that's stuff that you have the clutter you've written in emotional story about so you we have created some story about why we can't let go of it. Either what I called the seven emotional clutter blocks and we all really have at least one some of us have couple more. But everybody's got at least one and what are the seven emotional clutter blocks so clutter block number. One is what I call. My stuff keeps me stuck in the past. You know. These are my parents whose kids have gone away to college yet. They still have their bedrooms. Saved exactly as a museum. This is keeping close that we can't fit into anymore. This is our staff telling us that our best days are behind us and to a certain extent. Isn't that also where our memories come from though like how do you separate the stuff that keeps me in the past? Because they're closed that haven't fit since high school and the stuff that keeps me in the past as in family heirlooms. It's when we attach to that right when we think. Oh I'm going to get back in those clothes you know. Of course the family heirlooms are the things that you look at. You know they make you happy and they remind you of your grandmother. I'm not saying that step. I'm saying if you have a closet. The other day and her linen closet re of the shell the five. Shell were full of artwork that our kids had made in preschool and elementary school. Her kids are grownups now. Their doctors so this stuff that her kids had created which while one or two of the Turkey hands were fantastic. I don't know if she needed all Edebali Right. Like sweet memories and that reminded her of it but she had three shelves in her linen closet that she couldn't use because she was stuck in the past. She didn't want to let go of when her kids were. Little makes perfect sense and then clutter block number two cutter. Black number. Two is my stuff tells me who I am? The best way to describe this clutter block is a client. Said to me with her hand on her hip. How can I possibly be lonely? I have two hundred pairs of shoes. You know this is our identity. This is the designer labels this is. I'm not lonely because I'm out of the sale at Nordstrom's this is really using our stuff as our identity and do a Lotta senior downsizing so it helps seniors move from lifelong homes into smaller spaces and I see this a lot with my older gentlemen. Who used to fix the car? Used to do the handiwork around the house you know really identified being helper in the family and now that they're older and maybe can't get up on a ladder. It's really hard for them. To let go of who they used to be. Emotional clutter block number three. If I am correct. It's the stuff that you're avoiding absolutely and full confession. I am a clutter block number three. I have it. I go a week without opening my mail so this is not opening our mail. This is not paying our taxes. This is not doing the business of being grown up and the interesting thing gave about this one. The people who tend to be very very successful at their job almost always seem to have letter block number three that they're really really successful work but then when they come home they avoid doing their grownup stuff. I completely agree with that. I feel that my day while I'm at work is when I am an adult and my time at home is when I can enjoy life and a lot of the stuff that I'm avoiding is stuff that I know is just going to make me unhappy. We'll just go with GONNA say angry unhappy annoyed so it can wait till tomorrow right absolutely and also this is an absolute block. Because you think I'm so together at work of course got it together at home. I'll get to that stuff eventually. So it's this story that we've told ourselves but what happens with this clutter block especially you know. This is the one that can end up costing you a lot of money right. You don't pay your taxes or you get behind in fees and interest like this is the one that can really do some damage. Also when that's like just put your big girl pants on and open your mail. Just do it. You GotTa do it now. This next one really spoke to me personally because I think that I'm definitely guilty of it. So emotional clutter block. Number four is my fantasy stuff for my fantasy life. I am so guilty of this county. What what do you? What do you fantasize you're GONNA be or should be so for me? I just keep thinking that I need to hang onto certain things because I'm GonNa need it in the future for example as soon as my podcast gets on. Sirius Satellite Radio. I'm going to need all of this equipment. This equipment is not doing me any good and when I'm even going to say when Sirius Satellite Radio comes a calling. They're not gonNA want my crappy equipment but I just believe if I get rid of it. I had limited my choices. And that's really the emotional part right absolutely. I believe that this stuff is connected to my success. Even though your going to tell me that it's not and you're right by the way you're you're so right and the great thing about that example in Vancouver Sherry is that you know what Sirius Xm radio has you studios beautiful equipment. They have the best of the best so while I love that. That's a goal for you like get the fantasy part out of it. Get into the reality of it again. That goes back to. You're not living the life that you're living right now. You're not happy with what you have. You're not focusing on. This is the equipment that I used to do. My podcast and it works. It's fantastic all this other stuff. I don't use but when I look at it. I remind myself that I'm not where I WANNA be. Not necessarily in a good way. It becomes a stumbling block absolutely this one. I see a lot around fitness equipment. These are the people who go. You know what I need to be. I need to be a rock climber. My life would be perfect. If I'm a rock climber. So they go out and they buy all the equipment they don't rent it they don't borrow it. They buy all the equipment. The shoes little bags with the chalk and they get up the rock and they're like I'm scared of heights or I don't like this at all and then they've gotten all this stuff with this thing that they think they should be and they're not and then they get angry at themselves. Why should be that? It's like no if you're not a rock climber you're still a really good
Metrics and Mindsets for Retention & Engagement
"The conversation that follows is one of our more popular episodes from a couple years ago featuring general partners Andrew Chen and Jeff Jordan. In conversation with me on how after you acquire users which we covered in another episode than how do you keep them engaged retain them and even resurrect or re engage them and what are the key metrics but first we begin with what happens after the initial acquisition as different kinds of users? Join a product or platform over time. What does that mean for engagement? And where do cohort analyses? Come in one of the things that you see. Is that people end up using these products very differently because the kinds of users that you're getting are changing over time you know when you look at something like rideshare. All the early cohorts are basically people in urban areas. And then these days all of rideshare is more like suburban or rural folks. Because you know you've saturated all of the center and so what you tend to see is as you acquire your folks you know your core demographic out that actually ends up showing up in the engagement and so you know going back to the natural like kind of gravity to the whole thing this gravity also hits the engagement side of things as well and then ultimately the LTV because your users are typically getting you know kind of less valuable. It may take years to see this kind of play out. But that's kind of the natural law and there is a progression these and particularly the ones that are really successful early on it's all about getting users users. If you're wildly successful at doing that you run out of users. Are you start running low on users and you have to go to engagement? So pitchers has a very high quality problem right now. Most women in America have downloaded the PINCHER staff for years. So some growth can come through. Okay there's some number of women new nerd pinter somewhere in the country but much more so they need to engage and reengage the existing audience. I mean we love engagement from an investor standpoint. Because it's just that stickiness some you can often hack your way into new users. It's really hard to hack your way into true. Engage someone spending twenty minutes a day on your site offer up pinchers and offer. The major investment thesis was. Oh my God look at that engagement kind of thing and you know if they can scale the user base. It's it's a beautiful right. What we mean by engagement is actually interacting with them and seeing their activity because two Andrew's three points of acquisition engagement retention. The third piece is keeping them. The way that will often analyze this as looking at cohort analyses. We'll look at kind of each batch of users that's joining in each week and really start to dissect like well. How active are they really and to compare all these cohorts over time your basically putting the users that come in from a particular timeframe. Let's say it's a week right and you're putting them into a bucket right and what you're doing. Is You want to compare all of these different buckets against each other. And so what you typically do you look in a bucket of cohort of users and you say okay while once. They've signed up the week after. How active are they? And what about the week after that and the week after that and you can build out a curve and it just turns out that these curves once you've looked at enough of them surprisingly human nature. They all look kind of the same Ivanko. They kind of all kind of curve down. And for the good ones they start to flatten out and Plateau and then for the really good ones. They'll actually swing back up and people will come back to the service to what you WANNA do. You WanNa compare the various cohorts against each other in time to see if you can spot any trends on how the usage patterns are increasing or decreasing when you add a new layer two layer cake. You know you might unlock a bunch of new behavior. Reminding unlock a bunch of new frequency. That didn't exist before or alternatively over long thresholds of time people tend to become less active as you move out of your graduates whether or not a specific organizers. Flattens out is really important. Because if you're in a world where they kind of slowly degrades and then all of a sudden it will actually go to zero. That means that you're naturally always kind of filling up the bucket. You know you kind the leaky bucket. You're constantly and what happens. Is that gets progressively harder as you because if you want to keep your overall growth rate because that means you have to double triple quadruple your acquisition in order to counteract for that one growth accounting equation. That's often thrown around is that you're use of your net. Monthly active users equals all the new people that you're acquiring right minus all the people that are churned. Right and plus all the people that you're resurrecting you know engaging reengaging executives that are coming back after they've turned and so what happens is for a new startup. You are completely focused on new users. Because you don't really have that many users to turn and overtime as you get bigger and bigger and bigger what you find. Is that your your turn. Rates starts to you know. It's a percentage of your actives and so the evolution of most of these companies as getting bigger tends to start with acquisition then focused much more on churn retention and then ultimately also Laron resurrection as well in the CO occurs a couple of other features that I love what usually in marketplace businesses the best models are built off of the cohort curves. You have to understand that degradation and where it goes using. Cohorts really give you a sense of are there network effects and network effect is the business gets more valuable than more users that use it if it gets more valuable. You're newer cohorts should behave better than your early. Because the service is more valuable given how many there there's ten times more restaurants you're going to get a whole lot more reservations per diner because you were serving more on the need. So the open table courts would climb up and get more attractive over time versus we. Oh we talked about typically they tend to degrade over time if you've reversed polarity and they're growing overtime. It means you made the business more valuable and then you start projecting forward okay. What way to know. The business is actually more valuable than thinking is valuable bleed over on. May in a network business. We always ask. Show us the cohorts everyone asserts. I'm a network effect. I'm a network effect. But when you say show me. The data cohort curves show at the other. Really interesting part is segmenting it to actually ask you. What are the buckets of cohort? All demographic data for a bunch of hyper local type businesses. The reason why segmenting based on market geography why. That's so valuable is because then you can compare markets against each other. You can say well you know this market which has much more density in terms of the number of scooters behave like this and you can start to draw conclusions sort of a natural ab test in order to do that. And I think the similar kind of analysis you can do for B. Two B. Companies is for products that have different sized teams using it. If you have a really large team that are all using a product. Well are they all using the product more as a result? And let's compare that to something right. And so this way you can start to disassemble the structure of these networks and do they actually lead to higher engagement. Slack would be a perfect example of that. You know if you have five people in the organization using slack you get one use curve if you have you know the organization it's the operating system for the organization. You have a very different curve. It's not just an accident you have to sort of architect it not just expect. Barron deputy to volunteer place so after you get the new users the way that you have to think about it is around quality right. You have to make sure that the news turn into engaged users. One of the things people often talk about is just sort of this idea of an Aha moment or a magic moment where the user really understands the true value of the product but often that involves a bunch of setups so for example for all the different social products whether that's twitter facebook or pinterest etc. You have to make sure that when you first bring a new user they have to follow all the right people they have to get the on boarding experience which by the way isn't just signing up but it's actually doing all the things to get to this like a Ha- where you're like I get this product for me and once you get that. Then they're kind of didn't have the opportunity to keep them in this engage state overtime. Is that really such a thing that there is a a Ha moment or is it? Sort of like accumulated a lot of the later users on facebook came because everyone else was already there is this only tied to new users. Mukisa facebook actually the fact that everyone was already there makes the Aha moment that much more powerful because all your friends and family. They're already there. You're feeds already full of content. And the first time that you see photos that may be someone that you went to high school with that. Thank you so excited when I saw an old friend right right. Yeah exactly and so what that means like you get the product and then afterwards when you actually are getting these push notifications or emails. That are like hey someone's birthday or whatever you've internalized what that product is and this moment is different for all sorts of different companies. I've always heard this referred to as the magic number when you show up and it's a blank slate. It's like what is this about. But they would drive you maniacally to follow people because when you got to their magic number where they'd statistically correlated the number of followers with long term engagement and retention. They would kill you to get you there. Doing what felt like a natural acts of lake. Yeah you log on to follow and you say no and yes but what got you there it kicked in and the service then quote work for you the Entrepreneur I work with. They're trying to figure out. What is my magic moment that then creates the awareness of the value prop so take the example PINTER's pinchers when it goes to a new market first of all. They figured out. They need a lot of local content to make a compelling the local users the US Corpus of image is doesn't necessarily is helpful in international markets but isn't sufficient and I don't only want like skirts. Wear your exactly. I haven't worn in North America. Then once you have the content set then you have to get compelling information to that individual in front of them which you know. You don't know the individual when they walk in the door. The faster they do that the more quickly the better the business performs engagement goes up retention goes up and at work so different entrepreneurs had to figure out what is that. What experience do they want to deliver? Where people get it and then. How do you engineer your way into delivering
Follow interests instead of people with Cake
"Tax questions or concerns anywhere and even on nights and weekends turbo tax. All people are tax people. Okay so we've all complained about the ills of social media. And all the weirdness that's going on aircraft mccaskill is also worried about it and did something about it to start a site. That's all about interest instead of following people. Chris's the Co-founder OF CAKE DOT. Co and. I'm sitting with him in downtown mountain view. Right now Chris. Tell anybody about how you solve. Some of those ills part of it is focusing on the interest graph instead of the social graph so facebook is all about following people and instagram and twitter. And when you do that you get everything that that person has to say like. Your uncle wants to talk about politics. And you're following him because you want to keep track of the nieces or something like that whereas with interest graph you follow photography cars motorcycles art whatever. It may be that you love and you can go as deep as you want and those subject areas like for example. You have a passion for Photography. You can go very deep on cake on photography. 'cause you're talking to other photographers whereas on facebook. It's hard to go that deep on photography. 'cause you mom doesn't care about the lens you use and things like that so Interest graph companies are on the rise. Pinterest went public led by Goldman Sachs read. It has been growing like crazy. Those are both interest graph based companies and so So I think it's the trend and you're finding that people are getting better response. I know at least I am he way. Better response on cake From other folks that are there then. I get on facebook and twitter. Well the funny thing is nicer. Yeah the funny thing is when it comes to response if you post a photo of your engagement or something like that you you know engagement for a wedding or something like that. Somebody proposed you get good engagement on facebook and word gets used in different ways But if you post something about you know you want to buy a new Ford car on facebook or something like you have to find a facebook group. It's just about Ford cars or you don't get engagement at all whereas on cake you pick a topic like Ford cars mustangs and things. You get really good engagement. Because people are there because they're interested in subjects like that so it's similar to a facebook group it's similar to a facebook group without the algorithm without the algorithm and And much richer. Yeah it's much richer in terms of media photos and videos and all that kind of stuff and you guys don't track people we don't track people so that is one thing about facebook. There's a downside to track and people invade your privacy and so on but it also surfaces really interesting information so for example Google tracks you heavily but they use that to produce good search results on the other hand they track you and that's creepy so you could use duct go. They don't track
Pinterest shares jump more than 10% after earnings beat estimates
"The other after the ours after hours running story Pinterest it posted revenue and user growth that beat analysts estimates for the fourth quarter shares up now by sixteen point two
Pinterest stock jumps after earnings beat
"I want to mention a couple earnings interested just crossing the Bloomberg terminal that stock jumping almost nine percent here in the after its fourth quarter revenue beating the highest estimate so for quite a revenue three hundred ninety nine point nine million almost four hundred yes it was for three seventy one point four fourth quarter loss was I six cents a share but again Pinterest's shares rallying big time up by almost ten percent
Companies Move To Squash Disinformation Online
"Ahead of the November election Twitter has created a new tool to make it easier for users to report tweets the broadcast false information about registering to vote or casting a ballot Pinterest meanwhile is announcing that it will remove posts that mislead people about when how and where they can vote the companies say they want to do more to stop mis information that might lower turnout on election day
"pinterest" Discussed on Marketing Above All
"Eighty three. Today's topic is local marketing with Pinterest. So pinterest Pinterest pinterest. I WanNa make sure that. Initially I dispell. Some of the common myths of the platform and the biggest myth with Pinterest is that it's a platform and that's only real really being used by teachers and educators and only women for example and that couldn't be farther farther than the truth over the last couple of years. I've been seeing some really extraordinary growth with pinterest so I wanNA give you some of the metrics but then I also as usual when I give you some of the tactics and tips on. How can you actually get up and running with the platform and and driving more attention to your website and for your business the first thing from a age standpoint pinterest it has a pretty diverse group from the age standpoint so there are some people that are younger that are using the platform but more of the ages tend to be in the twenty five to fifty four but they have some pretty pretty good can penetration and usage among each of the different population groups? So if I look at like twelve to seventeen seventeen I mean they're typically GonNa make up roughly thirty percent of that population eighteen to twenty four. It starts to get a little bit higher thirty five percent. And if they're twenty five to thirty four and even really twenty five to forty four there in about forty percent of that population elation in the same thing goes with forty five to fifty four give or take thirty four thirty five percent so they don't really have seventy any percent if I look at a platform like snapchat where they've got the domination and twelve the seventeen for example but then they're only being shown maybe to five percent of people that are fifty five to sixty four pinterest is quite the opposite. They have some pretty good Population percentage across all the different age. Demographics I mean they even have twelve thirteen percent of the population that is above the age of sixty five. Live which I I really really like so from a user standpoint. I mean they're literally GonNa make up about forty one percent of all all of the US Social Network Users in twenty twenty and they just edged out snapchat so snapchat is going to continue. Continue to remain flat but pinterest is actually continuing to gain some share. Now it's not gaining a ton of share but it's continuing to gain some really interesting share so one of the pieces that's really allowed it to continue to stand the test of time and not actually go flat like a lot of the other social networks six has been again that variance across all of the different age groups. So what do you do with Pinterest. How do you you actually turn this into eyeballs and sales and all that good stuff so with pinterest? He really have to be careful with anything that relates to sweepstakes and contests and Kinda spammy messages. And things like that so you WanNa make sure that you read over their terms and conditions and understand that when you're signing up as a business account which is what. I'm highly suggesting rather than a personal account. You'RE GONNA WANNA pinterest for business account and that allows you to you really get more of the benefits of pinterest and really all the different marketing options. So take a look at the terms of service and and just make sure that you actually know what you're committing meaning to but the thing that I really like with the business side of things. Is that the pinterest analytics at one of their newer features. But that allows you to you. Really start to get more of that tracking information in your will then start to see which of your content is working better so that you're constantly improving an continuing to enhance the marketing. So what do you do with creating popular pins and how does this work. So so the neat thing with pinterest and I was like to keep this in mind. Is that each pin that you do on average it's GonNa be worth seventy eight cents in sales. It's GONNA drive to website visitors six page views and often as repented on average ten times. He might be like Michael. Seventy eight cents. Well that obviously he is contingent on the type of business but it also is a compounding effect so as you're continuing to post more and more and more continents can continue to stack on each other and it's really a nice visual platform. It's really like a visual search. Engine if I look at Youtube the second largest search engine in Pinterest really to me is two visual search engine. So when you're writing blogs and posting and things like that you want your content to be searchable and it's the same thing with pinterest. You really have to understand how people are searching so that you really can create those popular pin so one of the things that I like to do is is really start to look at. What are some of the popular categories? And you obviously want to be making sure that the categories correlate back and relate to your business but when I say they should be re- related back to your business keep in mind than as a local business. You can still use different things to attract people to your business so if you live in Tampa Florida and you own and local gym. You don't just have to talk about in Hindi put content out. That's health related. You could do obviously health and fitness S. but you could do fashionable content. You could do food and drink. Which tends to be the top category on Pinterest? You could do quotes which is another one of the top categories so there's a lot of different ways to start to tie in but you WanNa make sure that you know your demographic and the type of people that you're going after so it's really starting to make sure that you're grabbing those popular categories. Initially now again I mentioned earlier that while the platform isn't just used by teachers it still largely is female however in the last year or so the amount of mail users has doubled so the mail users and Pinterest pinterest fastest growing demographic so it's not just a female driven platform so what are some of the images that are going to appear and do Ellen Pinterest so you WanNa make sure that clear lear high res images they tend to be a lot more visually appealing and more professional looking one stat. That was very very interesting. was that lighter. Images are re pinned twenty times more than dark images images without facts. They're also getting twenty three percent more re- pins so I'd like to say when you're starting to create images in these different categories and things like that it's all about the whole it keep it simple methodology simple crisp images that really highlight the message that you're trying to convey from an an optimal size standpoint typically. I'm suggesting seven thirty six by a thousand two so seven three six by one O. Two pixels is good for a typical pin. It's not too big. It's not too small and a few US Canada. They've got some different different templates and things like that. That tend tend to work. Well so what are some of the other content pieces. I'm a huge fan of infographics. So you can make infographics anything. Diy Why tends to be extremely popular. Believe it's the second or third most popular pin category so anything that's DIY that can in correlate back to your business or the type of people that you're aiming to reach out to. There's a lot of different things when it comes to shoe timing and things like that. I've done a lot of testing and obviously backed by research but the data has shown that two to four. PM Eastern Standard Time and anywhere between eight PM and one am eastern. Senator time tend to be the best hub. Spot says Saturday morning is often the best times teams as well. The other thing that you can do with Pinterest is you WanNa make it easy to pin content from your website so if you've got a different images and things things like that I mean rating wordpress. There's literally a Pinterest pennant hover button. That people could easily take that in correlated back to pinterest. Chris you want to start to get people obviously sharing the content. The other thing that you can do is connect pinterest with all your other social media platforms so that what can be done is well same thing with any content. You're putting out. You WanNa make sure that you're sharing pins in the newsletter and things like that so you can say the most popular pinch from the week had over pinterest to get even more of them for example and from an Seo standpoint what you wanna be doing is researching the keywords. It's so what are the different keywords that people are searching for leverage those keywords or key word in your pin title same thing with the description and same thing with the file name and if you continue to do that you're going to continue to get your pins found and then people start to share your content. They'll start coming back to your site. They'll start commenting on your materials in different things like that added in that in and of itself literally will start to grow your pinterest fouling rather than continuing to give you too much content. I like to kind of keep these a little bit more condenser. I'll do another follow up episode tomorrow on kind of engaging with other users and some other pinterest strategies get out there take some action with pinterest Michael Tazar signing off. Good morning good afternoon and night have a good day. Thank you thank you for listening to this episode of marketing above all talk. Now get out there make a change and take some action Sir and hey don't forget to leave a five star review until all your friends. This is the greatest marketing podcast ever ever. If we look forward to seeing you here tomorrow..
"pinterest" Discussed on Tech Policy Podcast
"What are often what what off? What is Ip Four? It's to protect rights for someone to create revenue for themselves which is a business business so when we look at I. P It's directly linked to entrepreneurship and similarly women and people of color are often discouraged. Edged explicitly or implicitly from starting their own businesses from getting access to capital for those businesses from securing rights for those businesses and further inventions. So we saw a strong link there between entrepreneurship and Scholarship and IP and huge judge equity issues among those three things and so got to work on that. So I'm really grateful for my time there. I think what that solidified fight for me. was that tech really. Could be a place to address that nexus of equity cutting edge issues policy and So I wanted to take that to the next step and You know be able to lead overall and not just in patents or in one area of check policy for that and have a social impact and so now. I'm the public policy and social impact manager at pinterest handling federal issues and helping ads Develop our our social impact work. We're very excited. You're there and I can't wait to see all of the work gear. Were doing right now in are going to do in the future. Thank you so much for joining us. Thank you so much for having me. It's been a wonderful conversation. Our listeners are gonNA find more of your work on what website Pinterest Tom. I bet you can. I look me up on Social Erica Shimizu. Uri K. A. S. H. E. U.. And my personal website is Erica. Dot At Co.. Yeah so they can follow more of links to your articles and things like that. We're also going to link to it in our show notes and please leave us. A review subscribes to others can find the show. Thank you for listening. The tech policy. PODCAST is produced and distributed by Tech Freedom. A nonpartisan nonprofit think tank in Washington DC in to learn more about our work may tax deductible donation or find other episodes find US online at Tech Freedom Dot Org..
Is Fast Fashion Giving Way to the Sustainable Wardrobe?
"We're talking a little bit about fast. Fashion like we said earlier and so one thing that came out which is almost like a half positive half negative so the positive thing was there was a really they've been some explosive reports coming out of China specifically on in a region called. I'm I'M GONNA I'm GonNa say this. I did take semester of Mandarin and I was not that great at it. I'm Xinjiang I think is the name of the writing and the there is an the an ethnic group. They're called the workers and they are tradition. They have occupied that space forever. unfortunately The Chinese government has come. I'm and started to use this group As you know more or less slave labor so I say I say the positive. Is that the that that this information is coming to light specifically tying back to consumer behavior so as it turns out a lot of these factories are producing garments. That are getting fed directly to us in the US and across the world Through some of these fast fashion chains And you know it's you know that this region of China actually produces eighty percent of China's cotton And in turn the United States actually import more than thirty percent of our overall apparel all from China. So you know this is something that you know the solve for this of course is less less some apparent. Obviously obviously we need some policy in fact in effect from our government to really push on the Chinese government. Stop these practices but as consumers you know. We can't again not support fast fashion. Make sure that you know the supply chain that is You know giving you your fashion mm-hmm yeah I mean it's I think it's fascinating it's heartbreaking y'All then I'm not sure if there's any doubt that oh I have so much say on on this topic. Yeah So it's not just the cutting so factories that are using flavor also Yeah it's like spitting meals else and the cotton harvest thing and There was a really Massive story that I don't think a lot in the fashion community community saw come out because it said Foreign Policy magazine and so it was just it was It was really savaging. the better cotton initiative because Better cotton initiative it really. It doesn't really much focus on forced labour focus like pesticide use and stuff but It was kind of providing a little bit of A smokescreen for brands. Like if he doesn't need to to say that the cotton that there are things from this Area is sustainable and they done everything sort of correct quote unquote But unfortunately because this is a government communist government policy. There's no way to to you. Use Normal certification systems to be sure that the continent thing was not Harvest date or fun or cut and sewn us as labor and really really as though the only solution is to stop source saying anything around this not only this entire region but any any of the Chinese so I changed that feed into it. Is that possible. Probably not I mean. China is our biggest supplier of sash. And not just fast fashion luxury fashion beverage fashion There is they're starting to be a little bit towards this the customs actually blocked shipping very small shipment. But they've locked up some fashion that they said they strongly suspected came from a slave labor. The factory in China but the whole region and basically all of China's compromised in and where SORTA letting it happen because it would be it would be a lot. I mean just tariff war is has been really devastating to fashion Brad and it's increasing prices in the United States. A lot of things totally cutting off things from China and anything that you were suspected in touch slave labor what would be knocked applauded in industry and I think whenever we get into politics. This is just the decision making process a sole long and painful and and this is why ultimately I mean at least I believe is as us as consumers and members of the society that the best I think ultimately for us is just simply To vote with our dollar Maybe we should send petitions and definitely email. The brands were like To demand action in but Political process. Just it's not as fast as we needed to be right. Yeah I think Liza Tha that point. I think everybody has a degree What they're comfortable doing in terms of advocacy or their dollars so we obviously are big proponents here of conscious consumerism? Why we created this podcast cast on but I think we we really do have to not become so jaded with a political systems that we Are Part of that. We just kind of throw our hands up and say there's not anything we can do And I think so you know wherever you feel like you can make a difference you can write to your local Representatives you can. There's all sorts of things you can do and actually that kind of leads me into the positive spin on all of this which You know I do think we're outta tipping point right now in in society where there's absolutely you could argue a cultural roll decline of fast fashion. Now I say cultural decline because I don't necessarily think You know that we have the data to say that people are stopping by stopping Buying fast fashion or or known oncle faster and we don't have that day at all but at least there's been a cultural it may be the word decline isn't the right word. Maybe maybe more like there's been an increase. We say two different way. There's been an increase of cultural awareness of fast fashion and how how it's some how it negatively impacts the environment. So that's probably the better way to phrase that you know it's it's no longer a cottage term. I I would imagine you degree without all the. Yeah absolutely I mean. Terms are going up People are looking for it on. I mean little things like pinterest released. Its tried a beginning of of two thousand eighteen and the beginning of two thousand twenty and both times they said people are looking for information on sustainable conscious. Fashion of people are googling more. I think you know my I think my website really high quality that I think. Also it's gotten so big because people are just hungry for information on this topic and so I think a lot of people are talking about it whether or not that is translated to any meaningful change on a large scale. I have not seen that yet. Exactly the jury's still out on that and we're going to have to wait to see whether or not people who I mean there's always those studies done with what people say they do and what they actually do. There's also like memes you know it's like what my mom thinks. I do all day what I actually do all day those sorts of things and so yeah. I think that it's it's something that we can remain hopeful about. Make sure that we are actively trying to make Trying to create change when we can one thing that that was interesting. kind of straddling on the cultural component and the political component is that the United Nations actually established this year The Alliance for sustainable fashion so this says the UN coming out and saying You know we are actively interested in on driving the conversation forward about sustainable fashion on a global scale And of course there's always going to be opinions about Unit United Nations. But the one thing that I think we all agree on is that it is a wonderful forum a to spark international conversations about big issues. So I for one in thrilled that they created that that group. Yeah absolutely again you know. Hello Paula politics international politics. It's a whole different discussion but you know any any action. Any effort. I I tend to agree that it's I. I just want to applaud
Wedding sites downplay venues that were slave plantations
"If you're about to get married first of all it's a trap get out now and also you should probably think very carefully when choosing your wedding venue and the popular wedding planning site pinterest and the not. They both announced that there are no longer promoting content for plantation style weddings. The wedding trend has been widely slammed for romanticizing history of slavery. Tense faces that were intentionally created so that our ancestors could be forced to work and do free Labor user spaces not not only is not slavery happened to happen any spaces were created for slavery. Yes wedding planners have come under fire for promoting weddings at plantations because people people are saying it ignores what plantations were created for slavery. And I'll be honest I don't even get it like. Why would you want your wedding at a place associated with slavery? Unless you're trying trying to send a message about your marriage just like yeah. I want to get married somewhere. That reminds me that my freedom is over. And I'M GONNA have to obey someone for the I know my life. You know the one. Good thing about a plantation wedding is that it's the perfect excuse for people who don't WanNa go to your wedding because you can just pretend it's a moral stand. Hey I'd love to be there but I can't. I can't attend a wedding where people were enslaved. You know at a place where people were enslaved. Like you know what you're right. We're moving our wedding to our backyard. ooh On Orlando was stolen from native Americans. And I guess we're not getting married That's sad I really wanted to
Pinterest stock falls after 3rd quarter revenue misses projections
"Pinterest shares are falling before the opening bell after third quarter revenue missed analysts' projections the digital surgeon scrapbooking company added users but mainly in less lucrative international
Pinterest quarterly revenue, forecast disappoint; shares plunge
"Interest posted a bigger than expected quarterly loss after the bell revenue at the social networking provider fell short of
"pinterest" Discussed on PhotoBiz Xposed
"And I'm looking at you'll sign, you know, so you were a tailwind user than you would put the plug in on your desktop. Shop Roddick gun, and you would just once you're done. Once you've published then you just go to your little icon on your own desktop at you would schedule mauled outweigh just a slot. Quick sidetrack on looking at your blog post from this broad, but the fasten Ida, and I don't see any pin. It buttons popping up on your blog for me to pin was that. Okay. So that particular one right now, I'm short a blog post. So I really need to do a blog post, but I didn't wanna like go dead on Pinterest. So that is pin from my gallery, which is like my homepage. Not from my actual blog. So the way that squarespace is done is about you don't have the pin it buttons at least in my template. You don't have them on your gallery page. But if you go to my blog on my website, there's a button there now. Okay, go with Pinterest consistency is so important that I didn't want to all of a sudden drop off for a few days. As so they didn't have content. So I just went in and pinned a few that I wanted to share from my gallery. Okay. So what do you mean by consistency? So important you have to be seen by patriots to be uploading regularly. Even if he's a schedule tool. That's okay. Oh, yeah. So Pinterest values consistency. So like, if you're not using a scheduling tool, you're better off to go in and pin, three five pens a day rather than once a month, pending like thirty. Okay. All right. That makes sense. And when you peanut with the tile wind apple plug in that automatically applause. You'll URL your real with that photo originated on you'll website. Yes. So if you're pinning it or using tailwind directly from your website, it will attach the URL if you just have like a one off that you want to upload yourself, then you can click the plus button on Pinterest and upload an image. And then you would copy in pace the URL that you want in the URL box. I try. So is there any other tricks of things that we should know that if we're pinning our own images for on blokes? Well, I guess yeah. This is a thing. That's really worked. Well for me. So if you're looking on but say if you're on Pinterest right now, looking at my pins. You'll see there's a little you can toggle to pins. Yes. Okay. And if you scroll down you have to scroll down, but the thing I found that really really works is when you create a long form pin. So yeah, you'd have to really scroll down, but what I'll do now is all do kind of like a little collage. So I create a pin? And I'm sure the photographers, you know, they do this easily. But for me, I go to Canada, which is you can be a free count. And I create a long pin which will have a four or five images to convey the themes to have a Bougainville inspired wedding. I can take like four or five of the images. Maybe I take a bouquet shot a wedding party shot. You know, something from the venue or like the invitations I can take or five images put them in this lung pin? Maybe puts a color palette or something that stands out in it creates these. Attractive pin? So if somebody's looking like I had I did one for an industrial woodland wedding. It shows like oh, wow. There's a whole theme to this. Let me click on that they really capture people's attention in those pins have done really well for me. I can I just don't understand his correctly. So you taking multiple images, and creating a long skinny image. That's a long vertical skinny image. So it takes up more real estate inside Pinterest. Well, no because. Okay. So Pinterest says, you know, you have it like seventy percent higher chance of your pin being looked at or notice if you have a vertical pin so vertical pins do better than horizontal pens. Right. But say you wanted to share like you had some really great horizontal you could stack three horizontal images in vertical template. Right. But it has to be in the six by nine ratio. The Pinterest has a ratio that specific to pinch..
"pinterest" Discussed on PhotoBiz Xposed
"I don't know if it's the same for you. I'm guessing it is. But once you get a couple or inquiry, go from social or the web to your website. That's something is really going to happen. That's what they become. We'll have the potential to become. You'll Klein is that the sign for you. Yes. I mean have to also say like just because someone is clicking on one of my pens and coming back to my website. It doesn't mean that they're going to you know, once they get their submitted inquiry. Right. That's true. But it's a lot more traffic. So especially if you're a blogger, you wanna get more of us. It's a great way to get people on your site. But then once you get on your side. You have to capture them in some way. Right. Absolutely. So you still need that works and the he's going to convert visit as to leads and then eventually booking so. Yeah. Totally get that. So I if someone that's new to patriots. How do we get started had we seventy five percent about traffic from Pinterest? What do we do? Okay. So I think I you have to understand Pinterest. And my first point like, I mentioned is don't think of it as a social network think of it as a discovery network Pinterest is a powerful search engine rather than social media. So if you can get your head around that, you know, you're Pinterest efforts will spread your content far beyond Pinterest. So basically any time you put into petrous you get bonus in Google because oftentimes like say, I searched for wild wedding bouquet. Right. Some of the first links that pop up that aren't ads are Pinterest there. There Pinterest images. So you can also get your images to rank in Google image search, which is different than just a normal Google search. So it's just your ballot. Eating your images and moving them higher up into the Google ranks. So you'd expect the broad might be searching for things like that in the image. Search function of GU a nets way you can pop up. Yes. So you could be searching for that wild wedding bouquets in Google or you could be searching for it in Pinterest, and they will pop up in both places. So I get that. It's not a social network. It's more of a curation, and I using SEO or are you actually using it strategically to take people from Pinterest and Google t- whips? I'll look which you I'm with Pinterest. Well, when I started it I use Pinterest to plan my own wedding in I went to Pinterest to look for. I mean, I found my wedding photographer on Pinterest. I was going there to see photos from my venue. I was going to get inspired. So I was like, oh this like I found my vendors on Pinterest and plan my wedding on Pinterest makes sense for wedding planner to be on Pinterest. So I would just you know, start pinning inspiration and things like that. Then when I started getting inquiries that said they found me on Pinterest owes like oh. And then I realized the ones that we're finding the on Pinterest were because I specifically had pinned something from venue. They were interested in. So locate are really important, so you're shooting at a venue that you love and you want to continue shooting there than pin those images because people are looking for their locations to see other images from there. I can see on your account you've go to board he liable wedding venues in Los Angeles and southern California. That's all you'll venue images will go inside your Pinterest account. So that particular board that is been us all over. So some of those are my events some of them aren't that's aboard for someone to add value. So if somebody's looking for a wedding venue and southern California here you go. I'm just giving you all of these ideas that you had no idea about right, and these not necessarily your events, you might have nothing to do with these venues. No. So like oftentimes Pinterest is like eighty percent other people's hands and twenty percent your own content. It's definitely you're sharing other things..
"pinterest" Discussed on Gadget Lab Podcast
"That recipe or travel, we want to enable that I'm smoothly as possible does seem as though just holding up your camera lens and saying what's that thing and going like that is a lot easier than to your point typing in like, we're looking blazer with. I dunno tweed. Right. Like people do this when they search or they're searching for a car. They saw on the road or whatever it is. And so holding up your lens seems like it would just be super fast channel commerce. Yeah. I think that the opportunities exciting to me like a lot of the most futuristic technology once it's out like it. Immediately feels familiar so it's really familiar to people to walk into a store after seeing something in the window and talk to somebody and say, hey, I'm looking for something like that. It's really familiar to people to walk into a barbershop. And there are these books of hairstyles you'd say like making me look like that and Pinterest enables you to do that on a much much wider scale. Do you think the future involves us doing that through some sort of heads up display? I don't know. Actually, we were just talking backstage. I haven't gotten a chance to use the latest generation. But I think that's where people are aiming for. And I don't think that's a crazy idea. People wear glasses on their face. And so if you could have information, that's useful. Also, make them look cool. I think that there's a real real market for that. I think there's still a while before people look cool wearing heads up displays though, we haven't really reached that tipping point yet. I wouldn't say we reached it yet. I mean, one thing that people bring up that are into this idea heads up displays or doing search visual search through displays on your faces is that right now, we're so immersed in this society of people constantly staring down at their phones. We're always looking down. And so maybe the theory is that if we were wearing something on our faces we would be more engaged with the world's. And do you believe that that could be the case? Honestly, I don't know. But I do think there's a really good conversation going on about whether the purpose of technology is to consume our lives and distract or whether it's supposed to enrich our lives and in really early on in Pinterest. We said that our goal wasn't to keep you online. All the time like we don't tally the number of minutes that people spend on the service. Our goal is to get you off line and hopefully get you to do something. And that's sort of our vision of how technology can play a positive role in people's lives. And it's something that we're investing. Over the long term on making a reality. How do you square that though with running a business? Well, I think that the great thing is those things that are very much alliance. When somebody goes out and buys, something, we are really aligning with the consumers are there to do with Pinter's are there to do which is to discover something and get inspired, and what businesses want which is to be discovered by people who love their products or services that alignment between the motivation over users and the goals and motivations of advertisers. Kind of at the heart of our business, which is an advertising business. Going back to that point though about everyone being so heads down on their phones or really immersed in social media. Now, I mean, there have been a lot of questions about whether social media is actually good for us. Whether it's good for human beings. And where do you put Pinterest in that category of social media? And like, how do you measure? What is actually good for users versus what is just them endlessly scrolling through pins for hours at a time. And maybe not emerging totally happy all the time. I mean, had you know, how are you looking at that cancer? The first part of your question. I think that the mindset people are in when they're using Pinterest is very very different than when they're using social service in we actually try to measure this. We survey users, and we ask them how they feel and what people tell us is that when they use Pinterest. They feel optimistic because they're thinking about what might be in the future..
"pinterest" Discussed on Gadget Lab Podcast
"And then if you were to plug in a home appliance that is has a simple on auction like, for example, I once rigged seventeen dollar mister coffee pot. It had a simple on off button. No, no timer. Plug that into the smart. Switch set the smart switch up to respond to Alexa. You could say like, hey, Alexa, turn on a coffee pot. And then your coffee pot turns on dozens of coffee pots across the world. Alexa, turned on mole are really fun. Give to usually around fifty bucks or so Amazon's probably less because Amazon tries to undercut up everybody, buddy. But that's a whole other podcast. Alexa, play black Sabbath. Improving lives. Right. Well, that's we've we've blathering on about our are awesome gift recommendations long enough. I think it is time to go to the second segment, which is the interview that you did with Ben Silverman from Pinterest recorded at web summit in Lisbon Portugal. Learn good talking to Ben's Overman onstage. Enjoy let's go Penn. Some gadgets. Thank you so much for being here this morning. Thanks for having me. So you guys have a pretty good critical mass of users here and Europe. But for people who maybe don't use Pinterest have never used Pinterest. Maybe they think about it like their friends or pending stuff further wedding. And don't know much else beyond that tell people what Pinterest is. Yeah. I mean pitchers is a place where people go to get inspiration for their everyday life. It's it's big things. It's like a big event like a wedding or the redecorating home. Sometimes it's small stuff like picking out a meal, but people use it really differently. And we're excited to have a lot of folks all over the world now using today. How do you put Pinter's in the context of other social networks mean people say to you is it just like Instagram? What's your response to that? Well, you know, when people use Pinterest what they tell us is that the real using it for themselves. They're using it for their hobbies their in spray. Nations whereas social service like Facebook or like Instagram, they're using it to communicate with other people, and we really believed that while social services Cirque rate, and there are a lot of wonderful ones. There aren't that many places you can go I'm just think about your own future in your own inspirations. Can you give an example of sure I use Pinterest? I've got a family in two kids since I use it to plan activties. I want to do with my kids when we go on trips and vacations use it to plan the things that I wanna do in new city. They're professionals that you said, you know, we just talked to one of the directors of the movie. Crazy rotations, and they used it to lay out all the sets. And so there's a really wide range..
"pinterest" Discussed on This Is Success
"And then I'm a visual person. It's not a coincidence that I co-founded Pinterest. I love it. When people show the work rather than tell they show the prototype or they show that Zayn they explained this. How I would use it personally. And I find those are ones where it's much easier to make a decision on which direction we should take. And so even though Pinterest is in in the same like social sphere as Facebook or Twitter. It's still an app that people incorporate into their daily lives, and we're just there like nonstop basically discussions around just privacy concerns, or how is my data being collected Pinterest, though, has hasn't really I I've seen any like scandals around that how of you maintain that trust of. View of a user base. Well, we think privacy is incredibly important. And we think it's also very important to be clear with consumer about what's going on. There are two kinds of boards. There are boards that anybody can look at and browse and their boards that are secret. And in that sense. I think it's it's quite a simple service. The other thing about Pinterest. That's that's really helpful for us is we make money through advertising. But unlike a lot of services were advertising is kind of bolted on on Pinterest. There's a very very close alignment between. What people are there to do, which is get ideas. And what the advertisers are there to help them do which is to get ideas. I'm so that that basic alignment is really important if I'm using Pinterest to redecorate my home actually want advertisements from furniture providers or from paint provider because they can use those to make my home better. And that alignment, I think makes a lot of the conversation and expectations setting with users a lot easier because people can see why there's an exchange in value between advertisers. Pinterest. I'm in between the users advertisers, and that's something that's important for us to preserve overtime. So it's like a looking to the transparency of well, it just it just sort of makes sense like advertising online gets a bad rap. Because a lot of times you're very clearly there to do something other than Seattle's I wanna watch this TV program or I want to communicate with my friends ads. Don't actually make the experience better in any way. But pinterest. You're there to get us to do things in your life. And a lot of those things are able to buy the products and services that businesses provide. And so there's a logical connection between why you're using Pinterest as a user and why you're seeing ads Caesar and that alignment it's good for users. It's good for us business. And it's good for the people that use their advertising products, Pinterest is still private are you considering taking it public? And do you have an idea of what an advantage would be? And what maybe a disadvantage would be of that. Well, long-term we want to be an independent company, and you know, we don't comment on when and if we're going to go public, but we tried to build it all along the way to be a company that can be self sustaining self sustaining financially self-sustaining culturally, and that's because we think that the mission that were on to try to bring everyone inspiration. It's a big mission. Right. It's it's it's not it's not a small functional mission. It it's one that we could realistically pursue for ten or twenty years and still have a lot of work to do. So we we've always we've always had big ambitions for for the company because the missionary chosen to undertake is one that has a long time horizon to fulfil, and so what what would be next for the company in terms of fulfilling that that long-term vision. Well, working on a bunch of stuff that I'm extremely excited about one one area is really in this area. How do we give you better and better personalized inspiration at a very broad love. Title. We want to take the best of human curation. So this ability for somebody to pick out the ten fifteen twenty items that are meaningful to her. And we wanna combine that with cutting edge machine learning and recommendations, so every time you open Pinterest. You're greeted with almost a catalog that looks like and feels like it was handpicked for you. Then then once you get that inspiration. We wanna make sure that you can make it part of your life, and for us that means that everything that you see we can connect it to a place that you can buy it at your price point..
"pinterest" Discussed on This Is Success
"Actually, we literally didn't have anything to lose. And so we. Didn't feel bad about asking people. But other things that I think I learned was that investors. They kind of want to hear that you're selling the future, you're selling a dream of what could be when I used to go in and pitch investors. I was very careful not to over promise. But we could do so say, hey, you know, we don't have any money. We don't have any experience doing this. But we think this is a good idea. We're going to build this piece of software, and I couldn't understand why why they weren't funding us. But it was the worst was probably the worst sales pitch they'd ever heard. And I think I learned that people don't expect you to have all the answers. But they wanna see that you have confidence that you're going to figure it out in the future. And that's same of investors. It's the same with the employs you hire. They wanna know that you're going to work through those twists and turns and try to figure out the solution. Even if you don't know the answer, right, then so at what point did, you decide that Pinterest was going to be something that you would work on. So we've been working on this smartphone app. And it wasn't really taking off back then every single app had to be. Proved by the apple app store, and sometimes we'll take weeks or months to build it. And at that time, I'd also become friends with a guy named Evan sharp who is a student in New York evident, I kind of cut from the same cloth. But how did you meet him? I met him through a mutual friend. Actually, pretty loose connection. It was the guy that neither of us knew that well in college, I'm and he said, hey, you guys both love the internet. I think you should catch up when you're visiting New York. So I remember meeting. Evan and yeah, we just we just hit it off. And we started talking about how much we enjoyed the internet. All these great things we wanted to build, and we had one idea that we both shared, and it was a product that we wanted for our selves, we wanted to be able to take all the cool things we found on the internet and just collect them in one place. So you could access them later, and you could browse the collections if other people I used to collect things as a kid, I collected bugs and stamps. I'm Evan collected baseball cards, and that he was in graduate school. I'm so he was also collecting a lot of visual image. Sorry while he was studying architecture. And so we just started building that on the side. And that was how Pinterest came to be. So at what point did it turn out to be that? Okay. You know, what this little project that we're working on? This is actually going to be what we need to dedicate ourselves to. Well. So when we first Bill Pinterest, the first thing we noticed about it was the we personally just loved the product. So we were using it all the time. And there weren't a lot of other users, but we were able to keep iterating on it and making it better every single day, whereas the phone app, we had this really long cycle between when we would make changes and then submit it into the store, and then they would get approved over time. And so the natural momentum was with Pinterest 'cause we could work on it every day. And then slowly we started sending it out to our friends our family. They started telling their friends about it and pretty soon. People started telling us they really liked it. It wasn't a lot of people. But we will get notes from them and say, hey, I love this product when it would go down because sometimes, you know. Would go down. People would write to us. And they would say, hey, Pinterest is down. I'm really depending on this too redecorate my home or to plan out my wedding. And so we decided to double down on Pinterest..
"pinterest" Discussed on Gadget Lab Podcast
"Experience, Pinterest has always done a great job of delivering pins that feel relevant and like weirdly relevant. But I also know there are times that Pinterest gets this wrong and has gotten it wrong in the past. And there. You know, specific things that interest has done to try and improve that are their stories from earlier days where you feel like the algorithm got it wrong. It's wrong all the time. Now. Petrous the kind of thing where the Moyer use it, the better it gets. But so quite a funny thing is I remember I was in Mexico once at a coffee shop and. I looked a computer open that was like the point of sale computer for some reason. Pinterest was up and it was this guy behind the counter a bodybuilder. This is to use pinch issues like, no, I don't use Pinterest when asked him is like, look, I looked and I don't know why how to open, but his home feed was into became kinda girly stuff. And this is this guy who kind of projecting a lot of masculinity. So that kinda made a lot of sense. But then I asked him what he was interested in. The key He said. said. Paleo was like about paleo diet. So Asmaa type and paleo. So we searched for paleo and just saw the light bulb go off, you know, and that's just the story about how if we're not showing you things that are relevant, Pinterest doesn't just feel. Useless. It feels actually negative or bad. You know, it feels like it's reflecting someone else and it is such a personal environment for people. It's a very personal thing that if it's wrong, it feels I wanna say -fensive but feels negative, not just neutral. And so we're constantly course trying to make that better. But there is this process in the beginning, we have to learn what your tastes are, what you like to make the product really function for you. Are there other other tools you have your eye on in terms of greater personalization. For ways that you're sort of thinking about how to make pinchers feel ever more personal in the future. Well, right now I think it's less about. Innovative technology and more again about emotional outcomes. I think we're just kind of understanding why Pinterest does feel more personal and why people feel this freedom to play with ideas or possibilities, and that they might not another platforms and we're learning, it's because pincher says the space that feels not judgmental, for example, where feels very personalized or it feels sometimes secret and private, and those maybe obvious to you as user..
"pinterest" Discussed on Gadget Lab Podcast
"It's not on with the news is it's on what could be and as you navigate images very much kind of understanding in a way articulating your future dreams, future self, what you'd like. And that's a very beautiful action, I think in activity and so so rare increasingly in social apps is a, is that sort of mind toward the beautiful future and not the terrible present. No comment. What sort of considerations design wise do you do you have to do you have to make or do what sort of things do you have to think about when you are designing an experience where it's almost totally visual where you know somebody may be searching for text, but then the results they get back are not text. How do you, how do you present that to him in a way that in a way that makes sense? You know. Well, the great thing about images as you know when you see it. Yeah. And you know my experience as a user of Pinterest and other visual platforms is. I'm usually looking for something that I can't quite articulate with language. And so quite deliberately from the beginning was designed to kind of show you what's possible so you can choose so that you feel in control and all goes back in a way to this idea of browsing browsing verb is something that you know animals do it when they're trying to eat plants. They browse for leaves, and humans have always done it. And you know the last hundred years in stores libraries and a lot of our public spaces been about browsing curated collections and looking for that thing. And when you're browsing, find something you like, and then you pull it out and maybe you deepen read it or do it. And Pinterest is just a more visual manifestation of that online. You kind of look for something. And when you see something you browse through pick you pull it out and put closer to you. And so in a way we're just trying to mimic the way humans interact with their visual world. But again, I think it's almost easier. I mean, we're, we're visual creatures. It's the dominant. Sense. I think it's something like five or eight x of our border. Super cortex goes to processing visual information than the next closest sense. And so visuals feel very native. They feel very natural, and that makes it quite a joy to make the design. I think I want to pick on something you just said about control. So Pinterest is very deliberately designed so that when you are looking for something, you don't just get one search result in return. You've got a whole matrix hold great of images, right? And then you click on those and that delivers another grit of images, right? Which is very different from how something like Google deliver search results, which are algorithm cly ranked and also very different from how a lot of social platforms deliver information, which is to say they pick up on what you've clicked on in the past and then deliver things and deliberate order. Can you speak to why that is so integral to Pinterest and maybe how you came up with that idea of the visual grid. Sure. Anyone with Legos growing up. Everyone. I did. When we think about the user experience on Pinterest, I like the LEGO metaphor. Children use Legos to construct a physical manifestation of what they imagine. And then they create imaginary narratives and I used to fly spaceships around and there'd be cops and things like that on my head. But it was seen as toys for children and Pinterest on the other hand is got a similar DNA. It's a construction set, but it's not for.
"pinterest" Discussed on Gadget Lab Podcast
"Help understand how you build and design the company, not just the product, and that's been quite a long journey and happy to talk about that. But what else say. You know today here is this sort of. Endorsement from from Johnny has been quite transformative for me. Well, first of all, I'd never thought of it until it happened, but you know, receiving an endorsement for the future is quite more meaningful in a way than an accolade for what you've already accomplished. And you know, Pinterest has gotten pretty successful and it's used by a lot of people in love by a lot of people, and you know, sometimes on some list or whatever, and that's, you know, that's nice. But to be candid, I don't much care or pay much attention to that, and but you know, having someone like him, say the future is so rich and full of possibilities been quite moving and energizing. And I think the impact of that on my role to get back to your question, we'll be plan planning on coming to work in January, mostly focused on was fully focused back on design, which I'm so excited about mazing speaking about the future of interest. I think Pinterest often gets described on this very wide spectrum. So on the one. End, I think people will say Pinterest is the place you go. When you're planning your wedding or Pinterest is the place you go when you're looking for tot two ration- or hairstyle. And then on the other end of the spectrum, you've got people saying Pinterest is this powerhouse of visual search that is going to completely change the way we find and discover things and could possibly be the next Google. Right. So where do you see Pinterest now on that spectrum and where do you see yourself heading. Well, see those two facets of the same thing, and that's the way we relate to imagery and visual information. And you know when Pinterest was I kind of built the idea of an image driven. Internet experience was still relatively new, and now it's almost ubiquitous as you know, and that's transformation has been very quick. And is you say Pinterest has always been a phenomenal place to discover ideas to discover, hopefully ideas relevant to what you're doing in your life that match your tastes? We get a little bit better at that every week. Increasingly, we focused more on not just discovering things by chance, but being more directed in seeing something you like them, being able to search what you see and discover the next level of information about it or where to buy or to make it using computer vision and all of the data we have. But in a way, if you zoom out to me there, it's still about navigating the world of Israel information. We like to say that. Text is the language of information and images of the language of James. You don't much dream in words, usually dream and stories and images. And and so I'm Pinterest in a way what you're doing is focusing very much on your future..
"pinterest" Discussed on The Wellness Business Podcast
"On our articles or our services save them for later in what's also great about pinterest is that those particular pins have let's call the really long shelf life they can live there and people can see them for years so it's not just that it's like facebook instagram you see a status updates fifteen minutes later you don't see it again or even on instagram you won't gauge with it again on pinterest there's lots of ways to see something that maybe a user has never seen of yours that could be pinned up to euro if not longer so all that to say you wanna have the framework bean certain discovery for pinterest social media for facebook instagram twitter ooh ooh that was a really great way that you broke that down so i'm sure probably all of our listeners have at least been on pinterest as a user so think about things that maybe you were searching for on there i know for me it's usually recipes and like you said kate yell and you go on google it's very text based but on pinterest ooh all these pretty sparkley exerts everyone is really draws u n so whether you're planning a vacation or you wanna travel or like you said you create these boards of things that you know you want to either maybe do in the future something you're working on now it really is really good visual representation that's why it's so different than any of the other platforms now and it's also i will say going into marketing with it it's very important that you have the mindset that it's not an instant gratification platform we get this feeling we do instagram or facebook people reacting or engaging in it's very gratifying with pinschers not that it definitely is something that you're using because you want to drive traffic in that can take a long time to build up steam similar to how you try to get higher rankings on google it takes time so just know you're gonna have to cure rate your pinterest board and invest in it long term as opposed to getting it immediate kickbacks in gauge ment you went on the other social media platforms glad that you brought that.
"pinterest" Discussed on Software Engineering Daily
"So abc clerking basically routes you to some content if you're looking from one a b and another if you could can for another so the fuel reviewing from pinterest office or facebook office these guys know the cider or the ip block of that company so i don't know like a healthy avocado added will go to the avocado side by then out in the wild if a user from facebook or pinterest clicks on that it's an ap block or a or different from the corporate networks of pinterest and facebook it will take you to a weight loss pill or something that so it's a huge problem right and i think people usually try to kinda like outsource the uttering views to different companies so you change your ipzs like you know an you distributor i sewer ahead of these attackers but these guys also know what are the companies out there that review ads so most likely they knew there in or blocks so it's a huge problem right it's i think i'm not an expert in the domain but i know like from by lens from security lens that it's tough problem and i don't think facebook intentionally let you know like this political campaign ron i think he just slipped through their advance detection whatever or systems because it's a tough definitely a really interesting points one more question then yup people start thinking about questions to ask i mean so you worked at apple before pinterest i do think of apple is one of these companies who probably has security down pretty well they've been added for awhile how did your experience it apple differ from pinterest security was a huge difference earnings some so i think there is a wide spectrum owed their insecurity security right so there is the log everything block everything everything is in excess request right no.
"pinterest" Discussed on FunnelHacker Radio
"Welcome to funnel hacker radio podcast where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales dominate their markets and how you can get those same results here's your host date woodward welcome back bottle heck radio today is another day we get the opportunity having both myself and jewish joy in on the call welcome joy hey everybody agreed to be here if you haven't already listen to julie she did our own podcast with when we first started what seems like an eternity ago a couple of weeks ago which sattar or couple episodes ago we had our on talking about becoming the very best in the world and today what i want to talk about art some of the traffic secrets to open up a kind of traffic secret series here of cutting might be an opportunity kind of bugging if picking her brain on different things in today's topic is pinterest and you're still spinal so with all that said let's dive right into this julian let's talk about pictures this up at i have never again i don't know if it's a gender thing i don't know what it is but interest is just not my than so i need you to come on board biscuit tell us how the world use pinterest to drive traffic to your cell phones well it's okay it is i think it is really a tender thing because pinterest is a heavily femaledominated platform for sure so a couple things to know immediately about pinterest is the first thing is it started out as a social network but it's really a search engine it has not it's not really a social network anymore so the three largest search engines in the world are google amazon and pinterest so if you have a female audience you it's like you cannot afford not to be on pinterest because it is used as almost as much as google especially in niches that have to do with food and health even niches like starting your own business and business opportunity niches on so much fashion all that kind of stuff is all on pinterest so.
"pinterest" Discussed on The Goal Digger Podcast
"Guess what i heard you loud and clear so loud and clear that i'm doing something radical and i am dropping all sponsorships their call me crazy but bear with me when i first started the golddigger pod guess who is all about impacting people with the best free education out there and so to align with my mission this show isn't sponsored anymore but it is brought to you by my free at pinterest resource the ultimate pinterest guide that's right it's entirely free and a full seven page guide to help eu cracked the code on pinterest to get your hands on it simply go to www dot j k pinterest dot com ensnare get that's right another free resource made especially for you again that's www dodge jk pinterest dot com enjoy and now let's get to the good stuff are you ready hey gold diggers it is janika jer i am so honored to get to hang out with you you cool cats today is going to be an awesome day because i'm talking about something that took me a very very long time to understand and implement but something that has become so important in my life in my stress levels in how i feel about the work i am doing and especially in my relationship with drew who let's be honest he's adorable but yeah i'm gonna talk all about how to prepare for a sabbatical whether this is a maternity leave for you just a time of restive it's just a week or a month or whatever that looks like but how to prepare for rest as an entrepreneur because if we can be totally honest we suck at rusting i'm reason may hand over here i am the worst at it.
"pinterest" Discussed on The Goal Digger Podcast
"So when you think about it people on pinterest are not necessarily they're looking for a specific product they're often there to be inspired and their browsing and collecting and discovering new products and services they are interested in investing in so a future customer may not have known to search in goo goal for you but after being inspired on pinterest they could have easily landed on your account or website or your blog and now they have decided that they need to either follow or purchase that's amazing right like we can capture people in over really specific way on pinterest if we start thinking of it in the way that people are using it so it's not necessarily about getting tons of people to follow you or like you but it's about thinking about how people will be searching and how your products or services or offers can show up when they type in those keywords are those questions or there's topics so number two it goes hand in hand with what we've talked a lot about on this podcast is you can use pinterest to grow your email list while it's like that so stinking awesome so you know how important email us are and if you're this far into the golddigger podcast and you do not have an email us man i'm feeling like i have failed you but email lists are so stinking powerful forgetting your word out for giving targeted messages to targeted audiences for serving your audience and of course for selling like how awesome so when you think about a you can use pinterest to grow your email us because like other platforms you don't own your followers or fans.
"pinterest" Discussed on Pop Fashion
"Funds until like making it easier to discover new things that you like and then purchase them through the site like through Pinterest as a conduit Pinterest rolled out shop the look in February that was a partnership with some brands like a small group of brands that let users shop for individual items in a larger picture. So like if it was a picture of a living room, you could look at more than one item that was for sale in that photo. Early results from that showed that Pinter's engaged with shop. The look pens three to four times more than pins without it. Yeah. So the more you can do with an image. You know, the more it's going to generate revenue eventually Pinterest is also offering something in. It's it's called lens and allows users to search by snapping or uploading photos of the optics around them, and then Pinterest will generate similar options. So if you see a dress with a cut that you like in theory, you can upload a picture Pinterest will show you similar things. Now bible pins bible with beat viable pens are something that pinches has been using for. I believe two or three years. And basically it allows you to put a little note on a pin that you're uploading that says like you can shop this, and you can click through and go to the website and buy it that it basically shows you it's a direct line to ecommerce. And you're not going to have to be clicking. And wondering what blog you? Ended up on that poorly sourced. It's photos, and those are free the point here being how are they gonna make money on this bible pins have ten million unique products sold by twenty thousand merchants. So they're using them a lot if you promote them you can advertise and pay Pinterest that they show up more basically Pinterest is doubling down on the idea that people wanna curate their own looks online. Whether they be for home for wardrobe, and they're hoping that converts into sales, and I wanted to bring this up because I know you use Pinterest way more than I do. Yeah. And I wondered if you first of all have this app and use this lens thing or even heard of it. And if you think that you've noticed more in terms of fashion and shopping on Pinterest lately. The thing I've noticed more advertisers. I like how they're thinking because not everyone wants to shop an a linear way, the idea of grouping like items or being able to see like items because you may say oh back. Cut is interesting. But I don't want that dress and to be able to see a bunch of other options that are similar. That's wonderful that opens up some doors. I'm a little confused with this article about how it correlates with Amazon though, I don't understand how Amazon works into this larger article about Pinterest. So the article is a compare and contrast of the two companies and what they're doing to up their fashion. Focus. I see I see. Okay, got it. Yeah. Okay. That's where the comparison the Amazon comes in. And since we've talked so much about Amazon, I'm like, I don't really need to rehash that in in Sonia's words the lesson..