20 Burst results for "Pete Erickson"

"pete erickson" Discussed on VOICE Global 2021

VOICE Global 2021

06:14 min | 6 months ago

"pete erickson" Discussed on VOICE Global 2021

"Being blockaded from irs With respect to knowing about about the ones they want to reach. I mean it's the same thing that we're seeing now with the third party a cookie Implosion supposedly there are other ways that companies are coming up with some of them even more apparent frankly than third party cookies It's We're in a world where tracing the person has become the common language of marketing. A second go way companies are going to just keep trying to do it and in one way or another to try to bribe people to give them the data. Right the say okay. Y- you end the book on this chapter called a voice profiling and freedom. And i think that's a it's a good segue because it's kinda where we are right now But share with our viewers. The just of this chapter okay. It works on a number of level. Some which i've orrey suggested. But i think we have to realize that we're talking about voice. Profiling we really are talking about making assumptions making about our body to what extent to we want companies to say. We know you better than you know yourself. Freedom is letting us look at your body whether it's your voice weather. It's your face your excuse the impression whether it's your urinalysis i mean. How much can people give up about themselves. In order to get what they think are good deals. Say so. that's part of the issue. What does it mean to talk about. Freedom in air where where Profiling is based on your body and then spinning off on that. What can be done with the voice and with the face and other biometric facets of ourselves by governments by political campaigns. You know You political campaigns are going to say no matter what you do with marketers. Shut him down. We have the right to say anything we want. Because of the first amendment so i can see very easily voice prides or depending on state or at least the voice profile conclusions. Being part of your public record write. Imagine that i'm in companies coming up using those inferences about you as part of the way to target you or even real time. Forget about names. You i call you and in real time whether i know your name or not i listen to your voice and the ad the.

one way second first amendment
"pete erickson" Discussed on VOICE Global 2021

VOICE Global 2021

05:40 min | 6 months ago

"pete erickson" Discussed on VOICE Global 2021

"There was nothing in there about voice while i was finishing up the book in last fall. I figured i'd better go in and look at again. And in fact they hit an invoice. We have the right to use your voice now now. What they're gonna do with it as spotify. Got into trouble just about a month ago because they finally got their their patent on using your voice to predict what kind of music you like our interests so it is it is it's like a siren to some companies that this is a value added that we ought to pursue and people in the advertising industry resent that amazon and google have our voice prints. They're not quite sure what amazon and google do with it. I'm not quite sure it's very difficult to figure that out right. But they are preparing in the ad industry big the holding companies are trying to figure out ways in which to detect voice and to sort of merge themselves into and google environments without getting her. So it's a. It's a really interesting environment that we're in whether certainly i mean a big growth area we're gonna see that's just getting started is interactive ads whereas you know that we can hear an ad and then we can actually start interacting with that ad and then we can have a whole interaction. We could do a transaction and then go back to the program that we were which i think is terrific but you know what i think is the what's going to happen though because the based on what we've known that the interaction in real time is going to start inferring things about us and then track its relationship to our purchase history sheriff and then talk about who our friends are and use those interconnections to make presumptions about what we want. And yeah i you know it is interesting so much of that infrastructures already in place and we we you know at our advertisers not friends are connected social graph connected to the voice right..

amazon google spotify last fall a month ago about
"pete erickson" Discussed on VOICE Global 2021

VOICE Global 2021

04:16 min | 6 months ago

"pete erickson" Discussed on VOICE Global 2021

"I mean all about how can we get people into the Entity system into the cloud ecosystem Certainly so given given that what do you think in our audience. These are folks that are you know well steeped in this industry. They are the you know. They are the pioneers. If you will Is there anything that that the industry should be paying attention to with regards to getting ahead of of any sort of regulatory challenges or anything along those lines. Do you have any have any advice for for industry leaders leaders. Yes it'll be real interesting to see if the non leaders do the same thing to my mind what we really talking about. Pd is biometrics. Right and i think one of the great challenges in the next decade and so is going to be what are the boundaries of biometrics in commercial. Life i'm more concerned about. Voice biometrics frankly than i am a facial because interesting worried about facial already and the rise. You know san francisco and other places at least have abandoned for government not that we shouldn't worry about facial but right voices seductive. We set it ourselves. People voice in the in the intimacies their bedrooms and other places in the home and once you begin to say that your body is fair game for the commercial commercialization of your thoughts. That's a problem we could go through and it's fascinating to think about the ways in which people have been categorized since the nineteenth century. You know moving from basic lists with addresses and names to demographics to psychographic still location behavior online and off to the interconnection of online and off and one of the points. I try to make in the book. Is that every one of these categories particularly when we get to the internet era. The era was really interesting because when we got to nineteen ninety four and the commercialization of the internet advertisers thought they had finally solved john. Wanamaker's dilemma you remember. John winemakers dilemma. So he's remind me he was the guy supposedly you said. I know that half of my advertising works. But i don't know which half right right so the notion was now with the internet. Solve that problem because you could follow everybody. You know what everyone's doing baloney i mean. We look back now on that and it just doesn't mckay. We love to believe it but look at all the issues that come up in terms of trying to understand what's happening online. You have air blocking you have click fraud. You have all these issues now with the third party cookies we have you know people signing up with other people's names and and so what's happening is at every step of the interpretation of people in the use of people for categories. There's a step back. And say hey. Can we find a better way to do this. And it seems to me. And i think in talking with you you used. The term value added that a lot of advertisers are beginning to see voice potentially as a value added to understanding about people. Because i mean it's incredible. What some scientists say that you can learn from voice. I- emotion is the one that they're least prepared to say is definitive. But i've spoken to people who say age health weight height. It's amazing what you can So the out of a person's voice right and that's the kind of thing which you know if people run after that. I've been checking on privacy policies for example when i started writing the book writing it in twenty nine thousand nine. I looked at bank of america. Which has erica. You know the voices there yet. And i looked at the privacy policy..

erica nineteenth century san francisco next decade john twenty nine thousand nine four John winemakers one bank of america nineteen ninety Wanamaker
"pete erickson" Discussed on VOICE Global 2021

VOICE Global 2021

05:16 min | 6 months ago

"pete erickson" Discussed on VOICE Global 2021

"Tell you how your sound to your boss to your wife. Your husband to your Friends what emotions you articulate simply by the sound of your voice and and of course what they say now is. None of this is going to be shared with with amazon but to me. It's a proof of concept right running right out of the kind of technology in the patent and there are other patents. Take off in that direction. I have a whole chapter which goes into the variety of patents and the ways in which they might be used And so that's just the beginning of a as i say seductive surveillance g we get caught up for you in an hour but what i mean you know yet now. It's it's interesting in the book. You also go into a into a scenario where somebody actually walks into a retail store. And they're having a conversation with the clerk and the clerk can actually wake up the assistant device in the store by saying a phrase that would seem perfectly natural. Like this would look great or something like that remember. The exact phrase was but then the assistant devices listened to the conversation. And they're they're actually gathering information on that customer in real time and helping the store clerk then make up cells and and the the the person drives no idea that basically their voice is becoming their profile and that is based on a patent. that's directly from a patent right. The thing is that people would say well you know how could that possibly be. We don't give permission. It's going to be illegal. That's the seductive surveillance part. It's quite possible to get people to say this is fine and to even give them Loyalty points if they allow various stores to do this right. I mean it's all the terms of service. How many how many of us have read the terms of y'all start. Nobody we've done research on this stuff. Nobody reads it. And i asked my students every year. Does anybody read a. Nobody's read these..

amazon an hour
"pete erickson" Discussed on VOICE Global 2021

VOICE Global 2021

05:04 min | 6 months ago

"pete erickson" Discussed on VOICE Global 2021

"You could buy on prime day To echoes for fifteen dollars a piece right though. They are extremely seductive on many levels at the same time that the companies that put them out. Try to play down the possible. And even actual surveillance that takes place with respect to voice. And what i do in. The book is talk about. Not only what's going on with voice but really the possibilities and trajectory of voice today. It's not like it's a totally congealed industry. It's an emerging industry. All the books that i've written until now about this topic have been about industries that are in place and i wanted to look it industry. That's emerging because in many ways. Maybe we can do something more about it. as opposed to something that i can just say. Hey look what's going on. Let's be scared now. I can say. Hey let's look what's going on. Maybe we can do something to stop the worst parts of it. Well i'll tell you what. I think that it's such an important conversation. The have i mean. I always you know you can always look the motion picture industry. Right that that you know they they had to outpace Regulation and set up the mpa to make sure that they could put you know. Put a content management You know system in place that people could trust and i do think as an industry. It's really important. It is I'm heartened to see that. There are multiple efforts in the voice tech industry with regards to advocacy and privacy and the the topics. I think that are really important. So would give the industry Some props for self organizing around some of these topics and certainly the the topic of ethics in i Our front and center. Regardless of the i think the event that you go to in our industry we call our industry voice tech industry. But i think it's interesting you use this term. The voice intelligence industry calls..

fifteen dollars today intelligence prime day a piece
"pete erickson" Discussed on VOICE Global 2021

VOICE Global 2021

04:22 min | 6 months ago

"pete erickson" Discussed on VOICE Global 2021

"Welcome back to voice global. I'm peter in your host and this next conversation is part of our meet the author series in this case. I'm really excited to have this conversation. A joe taro. Who is robert louis. Shame professor of media systems in industries at the annenberg school for communications at the university of pennsylvania is well steeped. In the intersection of media marketing society and his writings explore the power dynamics shift culture materials through which learn about the world. His new book out is called voice catchers and it looks at how marketers listening to exploit your feelings. Your privacy and your wallet is a really really fascinating conversation. And you know there's been so much going on right now with regards to privacy and advertising and we can get into debt as well. I let me welcome onto the stage Joe torre joe how you doing. I'm well and thank you for that nice introduction. I appreciate it in getting this interview. Setup i did get to go and explore your background and see that. This book is just one in a series of other books Let me go and find You know some of these other books that you have written here in the in the recent years looks like just a in twenty twenty mediated a mass communications in converging world And the isles have is how retailers track your shopping strip your privacy and define your power than twenty eleven looks like he published daily. You have the advertising industry is defining your identity and your world. You're in a we keep going back but it really looks like you've had your finger on the pulse of how new technologies do have an impact on us as consumers users and as as individuals. Yes well i try. Advertising has been fascinating to me all my life. When i was a kid. I wanted to be an advertising copywriter. Once my on abc lawyer everybody expected idea lawyer. But i found that kind of boring when i was in middle school. I decided that wasn't for me. And i watched a lot of tv. So i figured. I gotta you know. Maybe somebody writes these commercials. So i started reading an age when i was seventeen. And since then i've been hooked one way or another. That's great so. I mean you talk about reading at the age of seventeen Take us take us a little further back where did you. Where'd you go to undergrad. When allows the actually later. I went to penn. I went to penn all the way through. I got my a b a in english. Then got a master's in communication and a pse and communication at penn. And then i taught for ten years at purdue in indiana. You're anna and then. I came back to pen. I've been there since while that's great A big dan purdue. I've been i went to a wedding. At purdue when time greats it's a great school a great campus it's really nice and yet so Well that's great. So you're you are a penn alum and you've come back and you are now a distinguished professor there and really kind of living at the intersection of Of new technologies and how they impact our lives. Let's let's get it in the book a little bit the voice catchers compelling titled certainly And you know chapter one When i read it. I think the the use this term the rise of this exective assistance and i thought that was compelling term..

robert louis indiana seventeen voice global ten years Joe torre joe peter one twenty eleven twenty twenty joe taro annenberg school for english chapter one university of pennsylvania penn age of purdue catchers
Pete Erickson: Will AI Create the Smart Home of the Future?

VOICE Global 2021

03:05 min | 6 months ago

Pete Erickson: Will AI Create the Smart Home of the Future?

"If you look at google. Amazon rolled out similar technology with making suggestions for the consumer about. Hey we've noticed the following behavior or the following pattern. Do you want to automate that. Would you like that just happened and if we can do in that way we believe that's much better way to be able to interact with the consumer in a way that shouldn't alarm them should concern them. They won't get nervous about Those things happening so And machine learning we think are going to continue to move forward and ashley push us or bite significantly on the smart smart home in the future The other thing is that things are things are becoming more connected. Not less connected. We'll just continue to see that everything that that comes out has some connection and even not for control. It's for monitor. i wanna understand. What is the energy consumption of these devices. Sure can be living more more ecologically by having those things only operate during these times of the day that could help the power grid could help my energy savings help. The energy cost savings alone. Eric what are the things that those that these devices could do and then having nadal running in the background to to live the best i possibly can on saving. Conserving were possible to To also help planet so those are all things that we think are are certainly on their way incoming today while i certainly can appreciate especially the the efficiency i think our homes are Are incredibly inefficient. The way that we're running them today And and look forward to How ai machine learning can really just help. Help us create The most efficient way we can live in a reduced usage and Actually improve experience at the end of the day. And i think that's one of the things i i i hear coming out of this talk. Is that really. It's about improving our experience. The experience in our homes or even possibly where we work in terms of like our lighting our our Our surroundings the sounds that are surrounding us. our ability to interact and control. And you know it's it's funny. I always go back to the Kinda the text messaging a revolution. That happened When we went from using our voice to to a synchronous texting a lot of people couldn't imagine that that would actually happen that that voice calls would one day be you know would would not be the primary way that we would communicate and i think the same thing is going to happen with our home is just the way that we interact and communicate with our home's gonna change. We can't imagine right now not going to odile or opening up an app and then controlling that app. But but we're not. I think already there. It just hasn't ruled out yet on on on a broad basis but it certainly it's exciting. I think that The the home of the future is a is a place that does lend itself to just a better experience overall and What i really appreciate. What you said is a healthier

Amazon Ashley Google Eric Odile
Pete Erickson: Analyzing the Room for Conversational Assistants in Daily Life

VOICE Global 2021

02:11 min | 6 months ago

Pete Erickson: Analyzing the Room for Conversational Assistants in Daily Life

"Certainly see a day when you will invite a conversational assistant as a third party to the conversation and allow them to Capture data capture biometric data capture information. That is sensitive and also highly relevant to doing verification so the conversation can flow freely between the two humans without putting the cognitive load on the customer service agent who's attempting to maintain a relationship and a positive call experience as opposed to like collecting the nuts and bolts You know there's still a large number of consumers that prefer to do banking in person or on the phone Very large. I think larger than most anticipate expect. And so you know. There's still a lot of opportunity to add intelligence into that conversation and leverage the technology a voice to bring it full circle and And so. I think that there's certainly some some benefits there. What erica is to. Bank of america is huge. It's certainly the trend. That banks are if not applying practically implementing like thinking about spending a lot of time thinking there. 'cause there's a lot of opportunity to improve mobile experience especially when you think about adaptability. There's there's a lot of value there but But yeah we'll see we'll see we'll see how much investments going to pour into the space Over the next few years i think the customer servicing and those types of use cases probably be the majority of the investment over the next two to three years. And then we'll see certainly agree with you there. I think. I think i think the customer service the whole that whole industry is is teeming with teaming with opportunity in the in the boys tech industry and there is a lot of focus in that market both from the major players but then also allow third party platforms and developers and folks as service the call centers bases you know stay tuned for a lot of innovation in those areas.

Erica Bank Of America
"pete erickson" Discussed on VOICE Global 2021

VOICE Global 2021

05:01 min | 6 months ago

"pete erickson" Discussed on VOICE Global 2021

"If i were an executive facebook i be angry as well but from From public interest standpoint. I think apple's doing the right thing now The the really interesting question will be a what will company say for example. Facebook is is trying to figure out a rhetoric. I understand about this. They have a right on their app. When you go in to explain themselves okay. They're not allowed to bribe us. Which is really interesting. Apple has made that explicit. You cannot say. Give us your data. We'll give you a dollar a day or something like that. But they do have the right to rhetorically. Explain why they are using your data and it will be really interesting to see how they try to justify that beyond that. I think that we're going to see Companies trying to find other ways to reach people as a result of being blockaded from irs with respect to knowing about about the ones they want to reach. i mean. It's the same thing that we're seeing now with the third party. A cookie Implosion supposedly there are other ways that companies are coming up with some of them even more apparent frankly than third party cookies It's We're in a world where tracing the person has become the common language of marketing. A second go way companies are going to just keep trying to do it and in one way or another to try to bribe people to give them the data right. Well the say okay. Y- you end the book on this chapter called a voice profiling and freedom. And i think that's a it's a good segue because it's kinda where we are right now but Share with our viewers. The gist of this chapter okay. It works on a number of level. Some which i've orrey suggested. But i think we have to realize that we're talking about voice. Profiling we really are talking about making assumptions making inferences about our body to what extent to we want companies to say. We know you better than you know yourself. Freedom is letting us look at your body whether it's your voice weather. It's your.

Facebook facebook Apple apple a dollar a day second one way
"pete erickson" Discussed on VOICE Global 2021

VOICE Global 2021

05:44 min | 6 months ago

"pete erickson" Discussed on VOICE Global 2021

"He can't understand him she read them right. I mean as a matter of my work. But they're hilariously opaque. I can't remember the band but some band put and our viewers will know In their contract that you must furnish the band with only blue eminem's only did that because they wanted proof. Yes somebody read their contract through so Yet so i think i think what's interesting here is we. We are we really are at the precipice of this industry in terms of its growth. We we've seen the you know over the last five years since we've been really involved with boys and enlarged our conference And conference series and we will be getting back to live events next year. We're looking forward to that but I do believe that much of the conversation and a lot of these patents have been applied for Well in advance of them actually being used but a law the technologies that this industry has been working on and the the talented people are kind of across the spectrum from conversational designers to developers to You know others technology leaders. We are gonna see kind of an explosion here of use cases We're used to the idea of an assistant at our home. We're used to. The idea of an assistant found her phone. We're used to the idea of an assistant in our cars. But i think we're just about on this precipice. I would love to get you to comment on that joe and get your sense of you know be i feel like your book is is just at you. Know is letting people know what's coming using use cases that are actual. But where do you think we are in terms of like the evolution voice in our in our daily lives. I agree with people who say that voice is going to be the main communicative mode that people have with their devices We're still in an era where people are used to thumb touching their phones and typing things of that sort. But i think give the next generation of bit of a chance. Everyone's going to use voice. I it's going to be a combination of voice maybe with with a a cameras and facial but voice is going to be the dominant way in which people communicate to devices. It makes sense. Yeah i mean and as artificial intelligence grows of natural language processing is growing by leaps and bounds between today about new stuff that google has a touting its incredible yeah the announcements in their keynote actually with regards to some new. Their lambda and machine learning driven Capabilities can now have a conversation with the planet pluto. It is it. Yeah it's it's an time. I think that if you look at some of the acquisitions as well you know the nuance. Acquisition by microsoft. Certainly i mean they're they're their largest acquisitions since lincoln surprised me. It's it makes sense when you think about it because nuance really be to be right. And so is microsoft nowadays..

microsoft next year today lincoln google last five years blue eminem pluto
"pete erickson" Discussed on Project Voice 2021

Project Voice 2021

03:27 min | 6 months ago

"pete erickson" Discussed on Project Voice 2021

"Commercial message changes based upon the inferences on making right. We don't know whether those inferences are accurate and even if iraq. Do you really want someone trying to do that about you. Where you really can't change it. We really have a supposedly little control over it. According to the scientists to deal with the stop sheriff. Well it's no longer the wild west invoice in the voice ticket agree. I think we know that that that era is behind us. Now is the time when a lot of the Commercial applications are are really hitting hard and you know the big brands out there. They do want to get to know us better than i do. Wanna make offers and they do want to have a tighter relationship with us if they can. It's gonna be a fascinating time. Then you know this book voice catchers really lays the land it really lays out the landscaper. The challenges that you know that the industry is going to face. And that's everybody. That's the those of us that build the technologies and the advertisers that are looking to to improve the relationships with brands or the healthcare provider. That's looking to diagnose Your before. Yeah alzheimer's or pregnancy or a name. It even know it yourself. it's a it's a fascinating time to be alive. It's a fascinating time as industry. Can't joe it's been it's been it's been funded talk with you about this know for for folks that are interested. I i assume this book is available kind of across anywhere. it's on amazon. You could ask for it with your voice you can ask or the voice certainly picked picked mine up there but also maybe at your local law. Local independent local independent bookstore would even be better. Yes absolutely You know gio quick was just as we were talking. I was thinking. I gave a talk to In in two thousand to a a roomful of of c. level executives in the telecom industry about text messaging mob. I was working. For a company that was kind of on the forefront of that. And i i was telling them that in the not too distant future. People are not going to be talking. They're gonna be texting with each other and this room. you know. this is when you know. We're still using t nine texting. It was kind of very clumsy but man day just thought i was full of it. Why wouldn't you just make a phone call like that doesn't make any sense. So you fast forward ten years everybody's texting so for the last ten years ever once been texting. What's interesting though my kids who are nine and ten. They don't text anymore. They talk they talk text. So we're going back it's like it's come full circle. Now we're going to start having conversations against funny at at and getting asymmetrically you know A synchronous lead through text messaging and then replied. It's it's a it's a it's a fascinating time to be alive. Hopefully well thank you time. And i look forward to. We'll have another conversation in the fall to see how see how the industry is doing voice on summit but for now Joe thanks for joining us here at voice global and good luck with the book. I have a great summer. We'll look forward to catching up with pleasure. Talking with talked here. I thank you..

Joe ten ten years amazon two thousand voice global iraq gio quick years nine alzheimer t last ten
"pete erickson" Discussed on Project Voice 2021

Project Voice 2021

04:08 min | 6 months ago

"pete erickson" Discussed on Project Voice 2021

"There's that there's that as well right. So there's there's a bunch of other things that are going on patrick. I wanted to talk a little bit about back when we when we met. I looked on your link. It looks like you're you're not doing this word. I thought it was fascinating. You were a volunteer for skiing with the blind and just thought that such a such a cool thing to do and it's unusual tells a little bit about that and how you got involved that and a little bit of what that experience was like sure Yeah we we unfortunately had to close up shop on that. has Would you talk about the failure of small business. Unfortunately nonprofit campus in failure rate were unfortunately just part of that statistic even though we all loved the mission that we Were on and and the activities that we got to do but Yeah i i've been s year for thirty three years i raised semi professionally so i had the skills and i found myself getting bored skiing and i feel awful saying that ca- skiing is still one of my favorite activities and other people go. How can you be bored and And i got interested organization and And i went up and top people who didn't have a site or visually impaired how to ski and was going down green run using every single technique and skill that i had at my disposal to make sure that we were having a safe in the joy experience. this is. This is like the way that. I can translate what i have done in my past and bring it forward and so Selfishly which i think many of start selfishly joining a nonprofit like was obsolete and then i got to meet the people and get really involved in the visually impaired community and understand what their pain points. Were and and bring it back to the workplace and make sure that everybody understood what building accessibility means at like four. An individual for human. Because i had the opportunity have those interactions on the slopes and so So yeah so it was. It was a fantastic experience. I hope we can get going again. to keep us keep us posted..

patrick thirty three years one single technique
"pete erickson" Discussed on Project Voice 2021

Project Voice 2021

02:46 min | 6 months ago

"pete erickson" Discussed on Project Voice 2021

"Blockaded from irs with respect to knowing about about the ones they want to reach. i mean. It's the same thing that we're seeing now with the third party. A cookie portion supposedly there are other ways that companies are coming up with some of them even more apparent frankly than third party cookies It's we're in a world where tracing the person has become the common language of marketing. A second go way companies are going to just keep trying to do it and in one way or another to try to bribe people to give them the data right. Well the say okay. Y- you end the book on this chapter called a voice profiling and freedom. And i think that's a it's a good segue because it's kinda where we are right now but Share with our viewers. The gist of this chapter okay. It works on a number of level. Some which i've orrey suggested. But i think we have to realize that we're talking about voice. Profiling we really are talking about making assumptions making inferences about our body to what extent to we want companies to say. We know you better than you know yourself. Freedom is letting us look at your body whether it's your voice weather. It's your face your excuse the impression whether it's your urinalysis i mean. How much can people give up about themselves. In order to get what they think are good deals. Say so. that's part of the issue. What does it mean to talk about. Freedom in air where where Profiling is based on your body and then spinning off on that. What can be done with the voice and with the face and other biometric facets of ourselves by governments by political campaigns You political campaigns are going to say no matter what you do with marketers. Shut him down. We have the right to say anything we want. Because of the first amendment so i can see very easily voice prides or depending on state or at least the voice profile conclusions. Being part of your public record write. Imagine that i'm in companies coming up using those inferences about you as part of the way to target you or even real time. Forget about names. You i call you and in real time whether i know your name or not i listen to your voice and the ad the.

first amendment one way second
"pete erickson" Discussed on Project Voice 2021

Project Voice 2021

05:19 min | 6 months ago

"pete erickson" Discussed on Project Voice 2021

"Those sim cards switched. Took seven to ten years just to change the size at the same even though it had the same exact capabilities or pretty close And now going to him which has a whole bunch of challenges. An interesting regulation challenges. That has another different countries. And so apple's had software. Google said the At the salt for it we're going to have to solve for it in the same way. We have the same challenge as to set network. Deploying methods that are going to identify verify our credit card holders to initiate a payment authorization transaction. And so it's a long journey. I think is what i i tell that story. It's a long journey for us to be able to introduce a new mode to pay like pain with your face or paying with your voice or paying your cars of a number like right. Those are all very interesting technologies that we need to spend some time on. So we're spending the time and and doing the work as best we can And hopefully in the near future we will Will not have to lean out the car window and get right and bruise armpit to just make a payment transaction right right right right and how many of have dropped the change but when it was when we were using cash back in the day right things. Keep getting better. Well i do wanna talk about like how pandemic changed payments because you know as a consumer. That's been it's been really fascinating. I think there's a number of areas one is ordering like for food of restaurants as an example but you know every restaurant now and pop shop has online ordering and there are all the platforms that have popped up. You know so whether toes tab or grab harbor. i think there's been this big revolution right. Just share need But the the other is the payment is the point of purchase payment. And i am. You know it's it's whether it's the tap the visa card with the capability just tap the card or use the wallet on the smartphone. it just seems like there's been a huge revolution. And i wonder if you can comment on that at all from visas standpoint in in in you know obviously not reveal any data but has been something that's noticeable for you is. Have you talked about it from a standpoint of yeah all the sudden.

Google seven apple ten years one
"pete erickson" Discussed on Project Voice 2021

Project Voice 2021

05:42 min | 6 months ago

"pete erickson" Discussed on Project Voice 2021

"There was nothing in there about voice while i was finishing up the book in last fall. I figured i'd better go in and look at again. And in fact they hit an invoice. We have the right to use your voice now now. What they're gonna do with it as spotify. Got into trouble just about a month ago because they finally got their their patent on using your voice to predict what kind of music you like our interests so it is it is it's like a siren to some companies that this is a value added that we ought to pursue and people in the advertising industry resent that amazon and google have our voice prints. They're not quite sure what amazon and google do with it. I'm not quite sure it's very difficult to figure that out right. But they are preparing in the ad industry big the holding companies are trying to figure out ways in which to detect voice and to sort of merge themselves into alexa and google environments without getting her. So it's a. It's a really interesting environment that we're in whether certainly i mean a big growth area we're gonna see that's just getting started is interactive ads whereas you know that we can hear an ad and then we can actually start interacting with that ad and then we can have a whole interaction. We could do a transaction and then go back to the program that we were which i think is terrific but you know what i think is the what's going to happen though because the based on what we've known that the interaction in real time is going to start inferring things about us and then track its relationship to our purchase history sheriff and then talk about who our friends are and use those interconnections to make presumptions about what we want. And yeah i you know. It is interesting so much of that infrastructures already in place and we we you know at our advertisers know who our friends are connected. Social graph connected to the voice..

amazon google spotify last fall alexa a month ago about
"pete erickson" Discussed on Project Voice 2021

Project Voice 2021

05:23 min | 6 months ago

"pete erickson" Discussed on Project Voice 2021

"But i think give the next generation of bit of a chance. Everyone's going to use voice. I it's going to be a combination of voice maybe with with a a cameras and facial but voice is going to be the dominant way in which people communicate to devices. It makes sense. Yeah i mean and as artificial intelligence grows of natural language processing is growing by leaps and bounds. Green today about some new stuff that google has a touting its incredible yeah the announcements in their keynote actually with regards to some new. Their lambda and machine learning driven capabilities can now have a conversation with the planet pluto. I mean it is it. Yeah it's it's an time. I think that if you look at some of the acquisitions as well you know the nuance. Acquisition by microsoft. Certainly i mean they're they're their largest acquisitions since lincoln surprised me. It's it makes sense when you think about it because nuance really be to be right. And so is microsoft nowadays..

microsoft today google lincoln pluto
"pete erickson" Discussed on Project Voice 2021

Project Voice 2021

04:58 min | 6 months ago

"pete erickson" Discussed on Project Voice 2021

"I'm hungry can you give me a recipe and alexa says Well you look like you have a call. You want some chicken soup. Hasn't a woman says no. Thank you and then lexuses. Well i can get to some cough drops with an hour delivery. How would you like that. And she says that's terrific right now. Segue from that to the halo okay. The halo for people in the audience. Who don't know it is a fitbit type device on your wrist that you can get from amazon costs under one hundred dollars and apart from all the exercise and sort of medical is activities around that what it will also do is listen to your voice depending on you through the day and it will tell you how your sound to your boss to your wife. Your husband to your Friends what emotions you articulate simply by the sound of your voice and and of course what they say now is. None of this is going to be shared with with amazon to me. It's a proof of concept right running right out of the kind of technology in the patent and there are other patents that take off in that direction. I have a whole chapter which goes into the variety of patents and the ways in which they might be used And so that's just the beginning of a as i say seductive surveillance g we get caught up for you in an hour but what i mean you know yet now. It's it's interesting in the book. You also go into a into a scenario where somebody actually walks into a retail store. And they're having a conversation with the clerk and the clerk can actually wake up the assistant device in the store by saying a phrase that would seem perfectly natural. Like this would look great or something like that remember. The exact phrase was but then the assistant devices listened to the conversation. And they're they're actually gathering information on that customer in real time and helping the store clerk then make up cells and and the the the person drives no idea that basically their voice is becoming their profile and that is based on a patent. that's directly from a patent right. The thing is that people would say well you know how could that possibly be. We don't give permission. It's going to be illegal. That's the seductive surveillance part. It's quite possible to get people to say this is fine and to even give them Loyalty points if they allow various stores to do this right. I mean it's all the terms of service. How many how many of us have read the terms of y'all start. Nobody research on this stuff. Nobody reads it. And i asked my students every year. Does anybody read a. Nobody's read these..

amazon alexa under one hundred dollars an hour
"pete erickson" Discussed on Project Voice 2021

Project Voice 2021

04:14 min | 6 months ago

"pete erickson" Discussed on Project Voice 2021

"Seductive to you could buy on prime day To echoes for fifteen dollars a piece right though they are extremely seductive on many levels at the same time that the companies that put them out. Try to play down the possible. And even actual surveillance that takes place with respect to voice. And what i do in the book is talk about. Not only what's going on with voice but really the possibilities and trajectory of voice today. It's not like it's a totally congealed industry. It's an emerging industry. All the books that i've written until now about this topic have been about industries that are in place and i wanted to look it industry. That's emerging because in many ways. Maybe we can do something more about it. as opposed to something that i can just say. Hey look what's going on. Let's be scared now. I can say. Hey let's look what's going on. Maybe we can do something to stop the worst parts of it. Well i'll tell you what. I think that it's such an important conversation. The have i mean. I always you know you can always look the motion picture industry. Right that that you know they they had to outpace Regulation and set up the mpa. Make sure that they could put you know. Put a content management You know system in place that people could trust and i do think as an industry. It's really important. It is I'm heartened to see that. There are multiple in the voice tech industry with regards to advocacy and privacy and the the topics. I think that are really important. So would give the industry Some props for self organizing around some of these topics and certainly the the topic of ethics in i Our front and center. Regardless of the i think the event that you go to in our industry we call our industry voice tech industry. But i think it's interesting you use this term. The voice intelligence industry now calls. Would you even see that is kind of a parallel industry to the voice tech industry and everything..

today fifteen dollars a piece intelligence day tech
"pete erickson" Discussed on Project Voice 2021

Project Voice 2021

04:21 min | 6 months ago

"pete erickson" Discussed on Project Voice 2021

"Welcome back to voice global. I'm peter in your host and this next conversation is part of our meet the author series in this case. I'm really excited to have this conversation. A joe taro. Who is robert louis. Shame professor of media systems in industries at the annenberg school for communications at the university of pennsylvania is well steeped. In the intersection of media marketing society and his writings explore the power dynamics shift culture materials through which learn about the world. His new book out is called voice catchers and it looks at how marketers listening to exploit your feelings. Your privacy and your wallet is a really really fascinating conversation. And you know there's been so much going on right now with regards to privacy and advertising and we can get into debt as well. I let me welcome onto the stage Joe torre joe how you doing. I'm well and thank you for that nice introduction. I appreciate it in getting this interview. Setup i did get to go and explore your background and see that. This book is just one in a series of other books Let me go and find You know some of these other books that you have written here in the in the recent years looks like just a in twenty twenty mediated a mass communications inconvenient converging world And the isles have is how retailers track your shopping strip your privacy and define your power than twenty eleven looks like he published daily. You have the advertising industry is defining your identity and your world. You're in a we keep going back but it really looks like you've had your finger on the pulse of how new technologies do have an impact on us as consumers users and as as individuals. Yes well i try. Advertising has been fascinating to me all my life. When i was a kid. I wanted to be an advertising copywriter. Once my on abc lawyer everybody expected idea lawyer. But i found that kind of boring when i was in middle school. I decided that wasn't for me. And i watched a lot of tv. So i figured. I gotta you know. Maybe somebody writes these commercials. So i started reading an age when i was seventeen. And since then i've been hooked one way or another. That's great so. I mean you talk about reading at the age of seventeen Take us take us a little further back where did you. Where'd you go to undergrad. When allows the actually later. I went to penn. I went to penn all the way through. I got my a b a in english. Then got a master's in communication and communication at penn. And then i taught for ten years at purdue in indiana you're anna and then i came back to pen i've been there since while that's great A big fan. Purdue i've been. I went to a wedding at purdue when time greats. It's a great school. A great campus. it's really.

robert louis indiana seventeen ten years voice global Joe torre joe peter one twenty eleven purdue twenty twenty Purdue joe taro annenberg school for english university of pennsylvania anna penn age of catchers
Keri Roberts - Takeaways from 100+ Voice Technology Podcast Interviews

Future Ear Radio

09:31 min | 1 year ago

Keri Roberts - Takeaways from 100+ Voice Technology Podcast Interviews

"So we're joined here today by Kerrie Roberts Caritas a little bit about who you are and what you do thank you dave. I'm so excited to be here so I like to say that I am a brand. I'm a marketer and I'm a community builder So I work for myself and a company called Brandon connection and one of my main clients is voice summit so I help them with their podcasting strategy as well as lead their marketing for their big event. That'll be in October. That's awesome so I've gotten to know Carey. She actually brought me on the inside voice. Podcast that's Sort of like where. Our relationship started and I just think that it's so cool. Because outside of this podcast that she does she has her own podcast. And then I know that she's the host of another podcast. So podcasting is sort of in her life blood and I think that I've learned a lot personally from her. Just the way that she goes about it in post production in the way. That she disseminates podcast. She doesn't really like thoughtful in a meaningful way. And I think that it's incredibly It's a it's a really good way. I think to to build a network and help to connect that network. I know that's kind of a big theme for you and so I'm curious like You know I wanted to bring you on to talk about your experience on the inside voice. Podcast go through some of the different episodes that you've done in the different guests that you've had but like as you've gotten immersed into this world with like so many of us kind of have In you've done it as like being this conduit of Understanding like who people are different. Facets you've actually probably gotten a really wide education you know into the whole voice landscapes on curious like from this first year or so that you've really started to get involved into the space would have been some of your like macro takeaways You know in in things that you've learned since doing this. Yeah well again. Thank you for the kind words I appreciate it. I've been personally podcasting for a little over five years. And I took over the inside voice podcast and leading their strategy and hosting and kind of running it as their form of content marketing and one of the things that Pete Erickson the owner of waste summit that he and I share. Is this love for connection and community and to really showcase the diverse community that we have in voice technology and when I say diverse that means not only male female Or whatever gender you identify as Lgbtq Q Different races different backgrounds but also different elements within voice. So you know it's not just developers or CEO's it's linguists. It's audio engineers. It's voice artists It's startups it's conversational designers. And so my job is to really make sure that we're hitting the gamut as best as possible And I think we're doing that. I think we're doing that. Not only in the podcast that the events that we host And so for me. I personally love hearing what people are passionate about. What makes them great for every episode? I really tried to highlight them as a person first and foremost And then the work that they do within voice and so. I think you know one of the things that I've noticed kind of overdoing that podcast for the last year or so Is that you know first of all. There's so many people involved in voice and that it's important for us to learn the different things that they're doing And so within that also comes the importance of inclusivity with invoice. You know talking to people and saying okay election. Google tend to be a female voice when not everybody wants to hear that or identifies with that or feels comfortable with that You know when you're creating conversations are you including people in how they speak within their culture within their language translation is not always direct word for word. It's also the vernacular and how do we interact with people Are you including people who have disabilities? Who HAVE SPEECH IMPEDIMENTS? You know that I think really thinking about voice in a broader term And really the big question is how do we include the whole world and make them feel leg? They matter and that they can interact with voice. on a global scale. And that's that's not an easy answer but it's great to see that people are doing their due diligence to work on that and I think that's probably the biggest takeaway from the voice standpoint When we're looking at the other side from the consumer standpoint The challenge there is security and this is something I think people have heard about for a long time Of course people talk about well You know your mobile phones already have enough information on you. Are you worrying about Voice But you know there is concern when you're asking people to use their voice for passwords You know how easy is it for somebody to hack into something to take your important information? Your data your privacy and there is a very high level of concern from a consumer standpoint of. How are the big companies doing this? How are Amazon Google and Samsung Keeping the data protected but also every single person. That's doing voice if you are a startup or you own an agency or you're doing it on your own you know how are you proving to your clients and consumers that you're keeping their data and their information safe and it won't get hacked into. Yeah you've touched on a lot of different things there. I think first and foremost it's it's really cool that Because that is something that I've noticed about your podcast is. It's really really diverse and it's just like you said it's not necessarily like just the people but it's also their backgrounds in their interest. Because I think that one of the biggest takeaways that I had when I went to these different shows like I went to the Alexa conference which is now project voice and then I went to voice. Summit Was just a wide variety of different people. Like kind of coming into the space for different things just like you said like people with a linguist background developers designers. So I think it's so cool that it is like this melting pot and I think that the most insightful I think findings that people have come across. Have been when you have like this. Crossover like you have. People that are applying everything that they know in the linguistics world. And then you have the conversational designers that are coming in and when they're all starting to fuse their knowledge together. I think that's where some of the most interesting thing has come about. And you know going off of the point that you made around security and privacy. I think it's really important that this is something. That is a really centric to the whole conversation. Right now I think it's top of mind that a lot of people are realizing that like I think a lot of the people that are attending. These kind of conferences are They share the same sentiments. You know they are concerned about Where's the state of going? What is this data going to be used for? Are we comfortable with sharing the level of this data like I still go back to a the first Alexa conference that I went to where Brian Rahmani was speaking? And my big thing that I kept coming back to like. He kept saying that will need to have these like really deep relationships with voice assistance in order for them to be more impactful So therefore they're going to need a like a deeper level contextual understanding about the user but I feel like that's that runs counter to trust and security so like I'm only going to be able to. I'm only going to be comfortable with sharing the sensitive information that would make my voice assistant In even better assistant if I if I trust all of that so I totally agree with you that I think those are really critical pieces like as the formative period of time while technologies being built so I wanted to Because you've done so many podcasts. In you've brought on so many awesome guests. I thought that what would be kind of fun to do. While you're on here is to go through some of the different episodes that you've done In just go guest by guest in just have you share like either a key takeaway something you learned from that person or just something that you really enjoyed about that person in the conversation are you. Of course I would love to do that. Okay so I know that you shared today on on linked in or twitter. I saw it somewhere about the media people and so. I've had a chance to meet Claire Mitchell and Patrick. So let's start with Patrick. I know that you've done an episode with him. Patrick Gibbons GimMe something from that episode. Yeah I think you know I just WANNA say Intermedia. A lot of people got into voice because of Gary Chalk myself included the sub. Where I I heard about it. And there's so much hype about Gary and he's an amazing person but I think we really want to that. The people on his team are equally as amazing an equally as passionate And Patrick Really he's excited about stuff on the go here bowls a lot of the space that your in specifically And he also Kinda came from an artistic background and I love that he is willing to kind of reach out and say. Hey if you guys have questions like let's collaborate. Let's interact and so it's not just about okay. We're Bainer media and we're going to do our own thing it's like. We WANNA work with everybody and so I love that he kind of mixes his artistic background his ability to connect with others and then his personal passion within boys about how. It's going to be so much more on the go how we're going to be using curable and what that's going to look like

Patrick Gibbons Alexa Google Kerrie Roberts Gary Chalk Brandon Connection Carey CEO Pete Erickson Bainer Twitter Samsung Brian Rahmani Amazon Claire Mitchell