20 Episode results for "Online Trading Academy"

How To Use Organic Reach In Facebook Groups To Get New Clients #37

It's Possible - Conversations with Successful Online Trainers

54:09 min | 9 months ago

How To Use Organic Reach In Facebook Groups To Get New Clients #37

"Coming up on the online trainer show benefit and gain clients and expand your network in a Facebook group understand that it's a branded exercise largely right understand that you want. You should automatically bring them back to a place that you own your community your email list your Facebook page and connect to them, but you can't you should very rarely almost never create your own post office group. Hello and welcome to the online train of show where we make sense of the online fitness world and help you build your online Fitness business and you're doing life and have some fun while you're doing it. I'm Jonathan Goodman one of you go home, and I'm excited that you're here. Thanks for listening this podcast just made possible by viewers like you except you're not viewers your listeners. Okay. Well, I guess what's most answers? You know, we started online Fitness business a couple weeks ago and as the leaders in online Fitness business education for a lot of use we got to know all of the software come back inside and out. We have been working with them. I've been an advisor. I've advised basically every major software company. And so when it came time for us to build our system, you know, I wanted to choose the one that we were going to walk the software program that we were going to work with that was going to be the right combination of ease-of-use. We're going to onboard a lot of coaches very quickly to work with our clients, you know, we brought on 5 at the beginning but we wanted to go to Thursday we could bring on what coaches so very very quickly. So it has to be really easy to use and to have the right kind of automation had to have the data that we needed in there had to have an Android app and an EOS app and wage and so we decided to use PTO distinction and and it's not just because you know, they would they would sponsors for a show we decided to use them after lucky know the options for what we needed best and really We have been loving them so far. So I can't recommend PT distinction enough if you're looking for online trading software and normally they give a 30-day trial fee to check out the system, but what they've done special for us and watch the show. So that's you is giving you guys a 60-day trial some basically doubled the trial period really to make sure you love them. And one of the things I love about Dad is it's not like a coupon code. It's nothing right like I'm putting skin in the game like they're basically willing to let you try out everything they have for free for 60 days knowing that you're going to love it so that you keep using it and that to me is a testament to just their own beliefs and the quality of their system. And that's one of the things that I really look for about. I want to take it to rent for a second when you're one of our coaches in online trainer coaching. And and so you just started using the system was down two weeks ago and got in there. So, how're you finding it so far man, you know, it's it's very much like like a like a pair of shoes for kid, you know, you can grow into it what I am. About is how simple it is at. The front is come up with that. Yeah, just I just say that out what that is the best analogy that I think like like that analogy was so perfect wage it what you're talking about. And I and I know you just came up with that on the spot. I did, you know amazing, but but it is it is, you know, you grow into it. So it it works at every level is what I'm finding out because I'm a little bit more complex as a trainer. I've been online training for a while. So I've been around I've been around the block as they say and one great thing about PT distinction is if you go from Christie to sort of explicit detail in a short amount of time if you need more detail, if you're expert at programming PT distinction makes sense for you if your new truck programming PT distinction is great for he's got a great Library. So I love the fact that it will it will sort of grow along with your training business. That's one of my what's one of my favorite things about it off. So far having engaged with it for only a few weeks. So, you know, I gotta say normally I don't support your choices Jonathan. We all know that but in this case, I'm willing to say possible that you didn't make an error. There you go. I mean, that's fantastic. So guys if you're listening and you want to get going with with that deal with that special deal for PT distinction Michelle this episode just go straight to online trainer slash p t d and you'll see there this coupon code just entered in when you check out and you'll get the 60 days to check it out next step. I want to talk about the Online Trading Academy for a moment. Is that cool if I do with your life, you know, we don't mind. Okay. Well, there you go. So the online trainer Kevin up a lot has been happening with the quarantine a lot has been happening with covet a lot of people are talking about online training are talking about how to do online training what they're missing simply put is the bullet of experience. There are some things that home. Simply can't learn effectively quickly and if you're a instructor if you're somebody putting together curriculums one thing that I've learned is that it takes a lot of time because no matter how good a system or strategy is. You've got to kind of watch that strategy go into the world and be used for like a year plus minimum in order to actually get any reliable information from it. And this is what we provide you guys with the online Training Academy of this is not something that we've put together overnight. We've been around since 2013 40 plus experts contributed to this. We had to seen U, of course developer from Yale University to an independent audit on the learning styles of this just as one example, we've actually had multiple academic independent audits. We've had over 30,000 people like go through this, you know, battle-tested prove it in eighty-seven come home. Trees and all along the way we've iterated on and improved upon in ways that to be quite honest. You probably can't really even tell if you're going through it. You know, what makes a great program is not stuff that you notice what makes a great program is Comfort going through it are things that you're you're applying you're making use of the stuff as you're going with it really even knowing just how powerful that stuff is, And then you look back at it a few years down the line and you're like, oh man, they prepared me for this and so I would love it if you guys were to join us for the Online Trading Academy see what I mean. We've got to guarantee, you know, if like we put our money where our mouth this man online Training Academy sign up you can get going for as little as $87 a month for 12 months. We guarantee you that you will make a minimum thousand dollars with your online training business within ninety days of it rolling, but we'll give you your money back like Test it out take delete and and and we'd love to work with you. That's the Online Trading Academy Online Trading Academy. We'd love to work with you on a plane or so later show this video online trainer show. We shouldn't have a podcast. I don't like you guys interrupting my nap. I expected me to do things going to be basically. Oh you enter that's all right. I'll just defer to Catalina. Nope. I already did my own sexual harassment off basically goal note you no doubt what episode we want 36 channels like I'm good. I got cookies in them. I'm good to go. Yeah, I got bubbly or is it vodka knows don't break your streak of never being drunk on the podcast. No, sorry. Sorry. No, that's not right. Either. Hang on. I can't do math 35. 1637 hold there be no math. I know there we go. I need a I need a sticker to I know somebody was talking sticker and I was like, oh and a sticker. I lost my stickers, right? I don't know. What has the kicker's oh from DOTA. Yeah, they are trained online. So I've got I've got one from my boxing thing certified dog trainer. That's the only one on my laptop and I got a girls gone strongly. I don't have a I have to tell you guys what happened with those stickers know what happened was actually really really awful. So we have snacks with me. So so Molly was the first to do it like girls gone strong with the first Judy those stickers like I couchman. Yeah, and and they sent me their sticker. They were like, look what we did. This is so great like we were talking and I was like, yeah, this is a really good idea but your sticker is kind of small. So I sent it to a director and I was like, I want a sticker like this, but I wanted to be a little bit bigger and then and he's just like, yeah, so I saw you guys a sticker was and I was like, all right. We need to stick with like twice as big as though, So this is for you to see one helping each other. It's actually really really funny cuz it was, you know, a hundred percent happen like that just like he's like thought you stickers and I was like, well, that's cool. They like sit on a laptop and why like, I want the whole laptop let me repeat cuz was like an idea by a woman and then Thursday. Just added going to get what I'm saying. They just kind of like, oh what it is a great idea. I'm glad I thought of that right right. She decided to just come and just make it bigger with much less thought and care and consideration Colonial nation of stickers and just try to out-power. So I wanted to just knock everybody listening to a podcast. I say oh podcast with the four of us, even though it's mostly run by one person wage, but today's episode 37 and and we're talking about organic Outreach and Facebook groups for new clients. So this came about buying a fantastic response by one and only Mister rent homes. And do you know what the question was? When that the student asked this is not my internet economy student who? Yep Was having a little trouble basically he was like in Facebook groups that were his ideal clients and he was just getting like kicked out of the moment to remember what the specific or did you fax number? You can you can talk about maybe specifics that you can just talk cuz I don't know how to that's all right. Yeah, but what's your beard looks amazing and very Regal. It's very often the funny thing about the big kingly beard. Yeah. Thank you. So I'm not growing my beard so much as I'm too lazy to shape have to say significant down Ellison was just like I like it. It's nice as a change. I kind of liked it. I wonder I wonder what it would look like if you like figure it out or went to somebody to actually take care of it off and trim it and and I kind of feel like I'm a stop you right there. Is here because I don't want to do a job. You think about it? I don't want him to to shave my face in any capacity. I feel like this is the same approach to creating this podcast boss is going to say anything about it. Yeah, absolutely. It's basically your podcast theorem this this how we got here too lazy. The entire idea of say you wanted me to go somewhere to like this somehow or trim it. Somehow it's like no no no, no, no that actual negates the entire reason why I want to have it. It's it's not a real beard unless you turn it into a job people know that you know, you you you put hours into this Thursday. You know what? You know, what's interesting though. I do stock have we started a pie? This is are we we're podcasting. Okay, I never liked you guys don't realize this out there in podcast, but it's pretty much like this anytime all four of us are resume. So we don't know when we're working or when we're not like when we have a meeting about our podcasts, it sounds exactly like this basically so long but the meeting about our podcast last week where we we do like a deep breath every month where everybody brings up two. Well two things that didn't go well just so we can review it and continue to improve and talk about things. We thought well talk about that. We're not going as well. For example, the long advertisements at the beginning of the episodes or something that you might have noticed or not continuing and and I and I feel like we should record those calls moving forward cuz I feel like those calls are considerably more entertaining. Yeah, they could be they could be the podcast as you know all catalog. Social media. Yeah everywhere that she goes on there. You know. She's a she's on girls gone from like oh a post from Catalina. If she's on Instagram. I'm following their Facebook page, you know, and there was a series of tragedies on your day out with the kids this this we can't get Elena. It was it was difficult to read wage. Like what's that movie something and no good very bad day. I can't remember what it was really Alano's. I like what what what happened when you guys left the house this week. I don't even it was like one of those like a series of very unfortunate events we go to the park cuz we're a wholesome family we go to the park playground and then I'm playing with my kids cuz I'm an activity. I'm involved I run around I taste them and then I hit my toddler in the mouth like I straight-up like I need to the mouth and then she's like bleeding from the lip and like dead. She's one of those kids. She stuff is now she's like no, I'm fine. Let's keep playing so we keep playing and then she's standing there watching her sister minding her own business. She's doing nothing wrong. And this jerk of a West Palm bit her. I forgot that what do you say when it was a white Anglo-Saxon Protestant person. Is that what you say about the insect say? Yes. Yes, she got stuck in st. Okay. All right. So now she's crying like bloody murder like no one's enemy and I'm like, let's put your finger in the cold water. It'll feel better and then you know snacks also snacks make everything better. So she's coming down and handing out snacks and then I swear to God the seagull start to like me out like dive-bombing like taking the scratch off my children's hands and then because they're big and fat and heavy like they're like walking them on the head with their wings as they're you know coming down and like so then we're like running away from that wage. Then as the final, you know insult to injury of the whole entire day. One of the seals straight-up pooped on my seven-year-old like a propped on my truck and I'm telling you I turn and I see death my boyfriend the mayor he runs the city he picks up my kid takes her to the water and he's like rinsing of like a slimy gooey drips bird poop my child with this their hand and then it was like that's it. He's a man for me. When they and do people stop you when you guys are out and ask for an appearance with the Mayo and like ask him if they can get like potholes filled and stuff. Oh are you that is hilarious that you mentioned, because that is the number one complaint. Yes. It's all about pain holes when I want to poke fun at him. I'm like, you know, I'm hosting man like wage. They're legit. Like hey, I know you having a good time with with with this woman and these kids and he's like no this is mrs. Mayor. And and and I know I'm having a good time with I guess this is Mayo now and and but there's a pothole at food in Maine and we're off the clock right now. No way. Anyway, it was a shitshow literally it was like an actual literal legitimate shitshow. Oh, that's right. Oh, I see what you did there Kettle. Oh nice speaking of shows. Let's talk about what happened in that Facebook group anyway, so so Amber what happened? So so give the can you get the context of the post? I see you I see you Googling. Oh, I did have it so great a short. So somebody posted I'm finding it really difficult to message five people a day. It's mostly friends and family that like my post and anyone else. They post I've already spoken to recently in messenger any advice. I've tried joining some Facebook groups, but they're really strict on anything. I post or with messaging people in the group. So I've been kicked out of a few. Okay. So, let's get some context here. One of The Branding strategies not conversion strategies, but what the main branding strategy in the online Training Academy is talked to people literal that is it talk to people in the next book. I had to write in the textbook that you need to talk to other humans. That's at the state although off when Carolina goes outside talks to people she gets pooped on the kids get study but I lost so maybe she shouldn't talk to people maybe she stay inside like most people just need to talk to people and I'll give you a textbook example this I started three days ago literally just saying. Hello. How did you hear of me to everybody who follows me on Instagram? Yeah and in Thursday. Time I have now sold three o t a certifications make contact with somebody who actually goes to the same gym as me who owns a gym Consulting business who I just said hi to literally 45 minutes ago when the gym so now I have a new colleague that I'm networking in and there's been too long to applications that have been filled out for a premium product and there was a host of OTAs students that are on $0 trials now that I have a much more personal connection with in the odds of them staying with the phone number much higher. None of these conversations would have ever these are literally people who followed me that had never spoken to me and a couple hours at least had passed and I said, hello, that's all all that it takes is you being the person to say hello. So I mean this isn't like a conversion strategy. I don't actually go and try to convert I and a name. Is what we teach people in OT a the more people who like you and know what you do the better chances that you're going to have to succeed. And so, that's what Amber was referring to from this post of like the five-a-day. And so the first thing to say with that is it doesn't actually matter that it's friends and family. In fact, it's a good thing that it's friends and family you want all of your friends in all of your family members to know what you do cuz immediately like they were going to be your best approach. This doesn't mean that you train friends and family necessarily off. This doesn't mean that you're trying to convert them and so friends and family is a good thing but one of the other things that we teach people to deal with we teach people how to purposefully expand their networks off over time and one of the key ways to do that is to find Facebook groups of people who show interest with you and engage in them. But and this is where when is a boss So he's going to take over we interrupted his nap today. He's going to take over they talked to you guys a little bit more about like the internet to what to do cuz he's actually way better at this than I am but if you just go into a group and you just start like adding people as friends in the group and cold messaging people or I'm sure you've all been in Facebook groups where like somebody joins and immediately they clearly copy and paste this like seven hundred words sales letter about what they do and then ask people to like p.m. Them connect there looking to expand the networks like nah joke you're getting kicked out in a few seconds. So the right way to actually really benefit and gain clients and expand your network in a Facebook group understand that it's a branded exercise largely dead understand that you want to ultimately bring them back to a place that you own your community your email list your Facebook page and connect with them, but you can't you should very rarely off. It's never create your own posts and the group and you also don't want to be the one who's actually sending out Outreach. So when what do you do? So you be a human let's that's that's the simplest answer. So there's really if if I may give three separate strategies that JJ. I know you like you may freeze. Okay, you may so and and I'll bring it in on this because she just knows stuff and she's awesome. I mean she is she I'm we can tell by your hair. So there's three different things that I like to do one group. Sort of took allergy is in the group where you like stuff right? Like Jonathan. What do you like? I know you like books you write books are the things you like. Other than that. What do I like I like things Chinese that's if you're cassia Oliver the world like a like a Casio watch Fanny slow. He's a Casio watch. I definitely join wherever we go to live across the world. There's definitely like expat communities right that we joined. Those are great in every city. Like there's like a Sayulita where we go in Mexico is a couple different groups that are like like silent to health and fitness group. Okay, for example, so there's definitely that beyond that. I mean, I like books and stuff, but I don't really like talking about books at home. I don't really care. I I do eat like, you know what you think so and I definitely don't like credit I have had bad experiences on guess you have that we already reservation mean. Yeah, you stay you stay off the reading Jonathan light. That's yeah. That's not your safe space. So I don't I mean I'm not dead. A good person to ask I mean, I'm definitely a part of some some good like marketing groups and and talk about things. You're Chappelle Show fan. I know that from the podcast I do like I like the Chappelle's do you like funny things you've talked about? You know Whose Line Is It Anyway in Wayne Brady and so so comedy is something that you sort of get a kick I barely much enjoy comedy. Yes. I enjoy the look vote. Yeah. He hates just love boat, but he enjoys boat. I'm I'm Twenty-One plus about your love. I said, I had no strong opinions about The Love Boat into Lynn started talking about The Love Boat Show me this dude. Okay for everybody listening this dude brought up the love boat in a debriefing meeting and nobody was listening to make some point. I don't I thought that a metaphor of the love that was allegory but The Love Boat was like the right like you don't need The Love Boat doesn't solve The World's. It was a r n bit about bringing up the love boat all the time just for the podcast. It is not that is actually how he navigates life. But I digress the point is we all have things that we like to talk about the things that you were talk about anyway, so that's sort of the first strategy for going into a group you grow into a group with things that you enjoy talking about. And here's a shocker Jonathan you talk about them and that's the entire Floyd there. Yeah, there's a bit more to it than that, but generally what I'm saying, if you're in a group of that talks about things that you like to talk about you go in and talk about those things passionately eloquently. I got into a debate in the in the answer that I gave in the thread and off regards to Marvel Comics. So I'm a comic book geek. I like music. Obviously. I love The Love Boat, I would talk about those things. Anyway, so your first sort of methadone no, On into a group just find a group where the human part of you likes it sure you're you're trainer your coach. I get that typically when you go into groups if it's pretty good, they'll ask you to introduce yourself off. And yes, of course, I will say hey, I'm Ryan Jones. I'm a certified fitness professional et cetera et cetera. And that's the extent of me mentioning Fitness in that group ever for the rest of time that I'm in there. That's it. Cuz what I'm going to do is I'm just going to go in and talk about stuff. So if cattle and I are talking about dancing in in in the group and she said something about dancing and I say, oh, well, you know, I prefer I prefer the the Tango, you know, too and and she said are you crazy Tango stupid and it maybe I don't know but if we're talking about that and we're having a good job of communicating about it and this goes on for maybe a couple of days maybe a couple of weeks chances are people are going to follow you out of that group. They feel that you're interesting. They they see your passion about the subject. They're passionate about and just sort of a Natural Evolution that people will send you a friend request from time to time. You know, that's sort of the first method that I utilized and the group's go in the group where I live like something already. It's not fictitious. I'm not selling. It's authentic to me. I like to talk about it. I would talk about it on the street. Anyway, if I if I ran into and saw you with the Spider-Man song it on. So let's take a quick step back take it back because a hundred percent agree with you weird hundred percent. I agree with you. But what I what else we definitely feel is important and I'm sure you guys will agree with me is before you even do this. You've got to fix your home base. Oh, yeah. I was a little personal Facebook page the difference between having a nice close-up healthy energetic looking photo of your face as the photo. Having your USP 1% uniqueness written as you're about me having a good Facebook image. Yes calling El Volo get it market and inviting them to your Facebook group or your email list or even telling them to message you if they have any questions, like the first thing that we do is is off of the first pages of the textbook. And again, I have to put this in a text book like like tell people what you do on your Facebook page that way when you say something that's fun or interesting and people are clicking around and they click on you. They know what you do, right? They're going to they're going to do that. You know, they're going to do that. They're going you're going to click you out. I mean, they might creep you out if your life but they might they're going to they're going to check you again, they check in but they like they I mean, I'm just getting myself into a hole here. Yep. Right. It makes sense though. You're going to check your Facebook profile. And if you're Amber, they're going to ask for nudes if there anybody else they never asked her for jobs are relatively just ask you if she's still offering notes, which always trips me up. Like that's it's not really a question if she has the news or not. They just want to know if she's still continuing to provide the news to Facebook Community. It's literally like you know what it is. It's as if you went down a back alley at like 11:00 at night and somebody just gives you that like soft elbow bumped. It's like right. I still am I still got the news like that's what it is. All right by this conversation. So but Jonathan's absolutely correct like because the play in the group is that eventually somebody's going to follow you and you know, you don't want to invite someone back to your house when you know, the toilet stopped up that just doesn't wage. Since so unclog the toilet first like clean your bathroom first before you start inviting a friend just in case somebody comes over. Yeah, you're going to be unplugged your boss. They're going to judge you if you're told this Cloud so you don't want you to watch your you don't want your profile to be clogged with not only wouldn't eat it. But the thing is like you wouldn't even know that they're they're this is where the this is what drives us on social media becomes. So interesting is that the stuff that you can measure I mean for people who are a little bit more sophisticated that are tracking any metrics the metrics that you can track so much less important than all of the stuff you can't you will never see in any sort of data set ever somebody who thought what you said was interesting one-time who clicked on to your profile decides. There was nothing there for them in a product way. You'll never see that but the opportunity lost there is so much greater than anything that you would be able to log. Measure and it's the same for Instagram by the way, like right you don't profile man-woman anybody like fix your profile. That's your home base. And unless you've that don't do anything else were saying right? Right, right. Yeah this everything we're saying today is secondary to unclogging the toilet. So what does that mean? So what does that mean a good-looking healthy-looking energetic looking close up photo of your face smiling and looking happy in some way I E approachable. Yes in energetic basically like some sort of like desirable photo, like people will want to work with you. If you look like somebody that has learned something that they want to learn right away that you've achieved something that they want to achieve. So even if you have it at least make it look that way. It's such a break. It doesn't matter. I mean, I don't know about you man. I've been doing Fitness conferences and like ain't nobody looks like the profile photo like if you look like that one photo that I've seen over and over again for the last 5 years only Catalina belmares wage. Looks like her it's like a question. Do you look better in person or in Victor? I'm like, I'm really funny. I just don't have a great personality off that looks funnier in person. And that's and that's okay. So so yes, so after you've established that now you can go to a Facebook groups and in the in the in the home that you have interest in just be interested in it and talk about it and allow yourself to be a human because it's probably going to be the most authentic way that someone can get you online is through a personal interest right like that. It makes sense you get you get to allow a lot of your personality to come out in that context and that's what you want. So what the what the results That is what we want to have happen. Is that eventually people are going to start your friend request you and then guess what they're going to see all that great Fitness content that you weren't allowed to post in the group and you know, you like you trust you you almost instantaneously become their Fitness Authority. It's it's almost instant like if they're interested in anyway, they're going to they're going to be much more likely to sort of share your Fitness content and engage with it because engagements really to play here, you know Catalina. I know that you've you've seen on the internet's people following follows, right you follow me and I'll follow you back like in which what's your what's your what's your response in those situations that is really dumb but I guess for some people in office. I worked and on some occasions like I don't know like it might have like a very marginal degree of whatever you call success, but in general it's really dumb because it's one of those you're just pumping up your number. For no reason other than giving the appearance of numbers. It's like the people who buy followers, right? Like if you have a ton of followers, but you have zero engagement then I'm already thinking less of you because I know that you belong you don't actually have people who are engaged with anything of what you're saying. So I'm like I don't that doesn't buy with me at all. So so the other thing about the group play is if you want to engage followers get people to follow you through engaging with them. Yes amazing. I agree with you and then they follow you chances are they're going to be a lot more engaging. So that's sort of that sort of group strategy. Number one for me Jonathan I go into the groups that where I like stuff already and I just talked about it and just be a person. I'm not missing any Fitness content at all whatsoever. Ye follow me out of the group and then they get to see the fitness stuff and then I still saying what you're saying if I can hear you correctly is you actually be in a human. That's that's pretty much in your friends dog. So you can't answer the text me and just like I don't know if you guys notice that this in a groups the types of like people are very afraid that they're going to like do the wrong thing when they interact. It's like well how many help because well I guess I mean, I won't we wouldn't what you're going to say next about finding an interacting on a Old Post next question. I know where you going they'll but like how many should I interact with? And how often should I do this and how soon after joining the group should I begin to interact a second? Yeah, you're missing the point you missing the point the details don't matter. What matters is that you just show up you in a group that's of a certain interest. You you be in that group about that interest in you show off those things and you act like you would like would you want to be have somebody act that way towards you I mean, if so do it if not don't like that's off. It's like oh know the exact amount of time is in and we've done all of the research on this guy's the exact amount of time is 3 Thursdays at 10:45 a.m. Is exactly I mean after when you have to interact on the next post see if you do it too soon. Well, yeah, you know, it's like it's clearly I mean but there's that permission that needs to come home is you know, troubling like I feel like we've all forgotten how to actually talk to other humans and care for other humans are interested in anything and not just fight about stuff that we already believe in these days, right? And and I don't know man, that's that's sad and it's it's so interesting because down I saw that question come in after the after my initial response. I was like, I like you can't everything's not empirical like you can't quantify life every action that you take as a business owner some you do need to quantify some things. You really do need to know the hard numbers, but there's there's no hard numbers in being likable like this, you know, you should say nice things 26.2 times and then now you're likable like your Godly so I had I had for a period of time I had the number one ranking article on Google. When is the best time to post on Facebook? because I actually like dug into research and found it and I then I'm going to make you know to go and then a whole bunch of big sites got upset and like basically just like work to blast me over there, but I was actually kind of embarrassed by it because to me it's such a bad question to ask is it's like Ed. It really be you at the point where you've gone down your priority sequence and you're doing so many things perfectly where now you can start to debate against the fine details of 11 a.m. Vs. 1 p.m. On this post but do you really think that thinking about this and putting any time in thought and consideration into this that is by definition going to take away time and thought and consideration from something else, right? You really think that this matters exactly. You know what I can give you some as a really good example, like for example for all the trainers who work with postpartum moms. I can guarantee you that if you go in a parenting group home and you post a 3 in the morning saying hey any other new moms any other nursing moms awake at this time with your little ones like that you're going to get respond because there's like portal with dead. Good actually, right right and they're there and they're nursing their babies and they're feeling alone and they're feeling disconnected and they're just scrolling Facebook and suddenly you're there and you're a beacon of like, oh my God, I'm not alone and look there's other women chatting with the thing. Like do not be a human search for connection. That is that's all you and I cannot do that. I don't know. I will not tell you ladies out there that's freaking tip tip. Like that's like every rearrange that and then own it as your own. Hey guys, you heard it hear from me first, like will stay off all caps and bold, right? That's right. That's the that's the full car for this episode when this podcast stairs. That is the that is the official chip. That's the that's the Instagram story. But moving on group membership the second time that I can I just can I just tell you that Molly Galbraith job. To explain to me what bands played he was a few enemy woman's flamed what I had no clue what names flea market. I heard it a thousand but I was I came to ask what it meant cuz I kind of like, you know, and and and so we were sitting in like like for those of you who don't know like Molly and our spouses wage and and I live together in the same house like multiple times overseas. So we we know them really really well and we were just like sitting there at night after dinner or something like that and I think we're having a drink or two and a woman's blamed what mansplaining God bless trying to think of the same for having the patience to go through the studio actually get it from a good source and number two, you know. Okay. Number two number two is the actual fitness group. This is where a lot of the trouble happens for for coaches and OTAs students and everybody that goes along These groups they go to the fitness group and this is where you go off the rails, right? Because now you're in a fitness group and you're thinking I've got so much amazing content to give this fitness group, Let me start with my first post I can I can help everybody. I got nobody has ever heard any of this stuff ever before this is this is going today off or you you go into that fitness group and you get beat up doing that ghosting is posting is not there so many different philosophies in a general fitness group home, you know, if your neck is not 31 inches, you know guys and if if your biceps aren't 85 inches like you're getting no traction in there. I promise you not getting Facebook ads to age group of personal trainers, see how many people decide to give you see how many people decide to give you advice on your physique you on Facebook page. Personal trainers and absolutely off-the-chart. So so in the in the Facebook group and the fitness group, first of all, I generally prefer a larger group. The reason that I prefer a larger fitness group or you can search for these go to the group section in Facebook type in Fitness and just read through the 1650000 different groups that there are there's no shortage there. I prefer a bigger group because it's more likely to be neglected. That's just sort of my strategy, you know, not my own group, but just just a bigger group because I know people are going to ask questions in there and then I'm going to get they're not going to get great answers. I always joke and I don't mean to belittle to the the diagnosis of Tourette's. I understand that people have varying. There's a green degrees with Tourette's but I jokingly playfully call it Fitness tourettes because someone will write a long drawn-out question, you know, you know, I'm transferring PCOS and I've gained about fifty Nipals everything that I'm doing is in that truck is not working keto like in this is easy one. Yeah one word blurted out answers or it's not like you came in, right? So they were Thirty Thirty paleo like in these are the extent of the answers that they get and that's great. That's great fertile soil for somebody who actually wants to answer the page the billiard to setting yourself apart is so remarkably low. It's it's amazingly low. Like if you are a genius, yeah, you like a genius and and one of these larger fitness group, so when people ask these questions, what what what I do is you do and I learned this really from Jonathan from Amber in in the other groups you get your phone now and you record a nice 30-second maybe 1 minute video answer a couple of things here. Number one is easier to do it's just easier to say it than type it all out. Number two, it seems dead. Way more effort on the receiving end like people like, oh my gosh, they filmed a video for this like when it's way easier to get your video out. You always say The Purge name will let me back up. First of all when he needs big groups, you can search everybody knows that they have search Windows in the big groups. You can search I search for keywords, like help afterwards like lose fat I searched for words like phrases. Like how do I you know, all these search words that these question words that you've seen if you've been in groups you've seen them and when you're still sings the threats come up that have those words in the original posting on the thread so that's how you get to the questions and I don't care if it's a question from 2009 or 2019. It doesn't matter of relevant. So I'll grab my phone. I'll say the person's name. I'll see you know, looking right into my phone camera. I'm going to record my own video and in that video. I'm going to say hey Catalina, that's a great question wage. You know PCOS can be a little bit challenging to work with a lot of times. You're probably overtraining a bit. You're really stressing those adrenals your hormones et cetera. So I'm going to give the best one minute off anybody's ever heard or seen him and appreciate the question to use their name. Right and looked into the camera their eyes that promotion. Yeah, and and you know, you might have to write this in the book a revised or text book again Jonathan, but I'm going to be a human there too. But I notice mind-blowing and found a couple of things happened as a result of that number one. It'll bump the thread up. So, you know got you guys know when you're in a group. There's a new comment on a post a lot of times it will bump the thread to the top of the group home. The other thing is it's going to stick out you've got all this horizontal specs and you've got this vertically stretched video still so I like to use the portrait mode off. Like to do 9/16 or full on my video for for my phone. I wanted to I wanted to be at all instead of a instead of a one by one square. I wanted to be I would not have linked is going to stick out from the text. So people are going to see the answer anybody who's ever interacted with that drill will see my answer. I'm going to caption it certify a personal trainer. I just want people to know that confidential in some way certified nutrition pills, whatever your credentials are that applies to the answer that you give use those. So sometimes they use nutrition code. Sometimes I use trainer. Sometimes I just use Fitness professional always certified though. The next thing is going to do is it's going to give you contents because people come to me and old skate all the time. I can't think of any content Brothers cuz you're not helping people cuz I thought if you do this for thirty minutes a day, you've got quite a few videos of yourself on your phone answering questions. You can pull a quote out of your own answer a quote car. I just bought I mean I've done this at least a dozen times in like on my trainers unit or something or film a well film I think wins Frozen I am but I can hear you. Yeah. All right, buddy. You have a really funny face right now. I know I see it's a funny face right now. I feel like we should be pleased that face. Can we do this? One, two three. Well, that's that's beside and repeat. Somebody's Frozen faced dog. I don't not like a dozen times. I will shoot a video in response to a question in like I do this oh group and and then I will take that exact same video and I'll just post it as an Instagram story. Right and it's like it's like whatever eight or nine or ten panel Instagram story or whatever. It ends up being with just the full story the question. I just right off and then I light like, you know one of eight or whatever so people know it's like a panels and I mean in the story, I'm literally saying like, hey man, great question about blah blah blah blah blah, right. I mean, I don't care how long it doesn't matter. Yes. It's still great content. So you get great content doing that and eventually people start to follow you again. This is even better follow though, because these people are following you because As a fitness engagement and the engagement of your personhood and the engagement of what you like to do and talk about so people get the advantage of hearing your voice. They get the effect of seeing how you explain they get the advantage of a little bit of your personality and you're much more likeable that way no the No Light trust just off just shoots through the roof when when you do that and then eventually they follow you and guess what they see when they follow you they see your Fitness content again, and it's not just them that follow you right off like everybody else. Now who's commented that feed ever no matter how long ago it was? Yes, he's going to get notified of this. Absolutely. Anybody else is in that grave going to propagate that back up into the group into their feeds again, like there's lots of people that are going to see this. It's immediately a way to just stand out. I mean, like I said, the battery goes dead. Why most people doing? This is always my question like to standing out and do things different assets solo by people who are just frankly like kind of lazy right home and and this doesn't even take any more time. In fact, this is easier. It's easier easier than typing out your answer. Yeah, and I just can't we just can't collectively overstate how low the barrier is if you take nothing else away from this, you know Fitness groups on Facebook our trash categorical. They're just horrible wrap it up me categorically. They're just horrible on on Facebook. They just are we have groups of professionals and they can get a little sketchy and I mean it took several good administrators several, you know quality professionals and even those groups. There's a fairly blown name. Pretty sure they're too if I'm being honest. So, you know, it's a great way to stick out on Facebook and it's just good. It's just good General is good covering of our industry right like this. This is why I tell coaches to do this. Cuz first of all, I don't believe in competition or lack there's abundance you don't have to create abundance is already there. That's why it's called abundance. Um, but another reason why I try to tell all the coaches I can about this is because I want qualified knowledgeable compassionate people out there canvassing the internet because we're far too quiet and the t-tops people are far too active and loud. So I don't care if 1 million cultures start hitting a groups all over Facebook and giving great informative, you know answers. I want to I'd like to raise the standard of the industry quite frankly and that's a good way in month. to do it Here here. Well done, Ryan Bingham Jones. Thank you for coming to my TED Talk. Any anything to add I'm still frozen you are it's unfortunate. It's really unfortunate that you froze on that face to it's not a I like it. It's it's you know, I think it's very Samuel Jackson it you know, it is like, you know, yeah, I did it and I hope they burn in hell like one of those type things very simple show me all jobs. I don't know the reference. What was that? That's that's a that's a time to kill but you you probably know what what ain't no country. I ever heard of they speak English and what that's folk fiction and all these lines are the same anyway, okay. It's a really bad ending to a podcast. Well, here you go. What's in your wallet? Do you know that one? No. You just don't know anything Amber. You got anything to add Jonathan's gone. Brain. This is not a good. It's just not a good way to end the show. I think it's pretty good the book, but we oversold on delivery job. We we came through on delivery today. Yes, I think so. We can we can under we can underachieve on exiting the podcast by the way guys break those tricerataco Tops images coming. We got some great that's a great images of the last week. They had done the show notes from the other five cats that we did stuff, you know, keep those role in in they did some of them are they there was some there was some that were pretty filmed in honest, but there was a couple of pretty good somewhere. It's somewhere very great with a really great rings of traffic. Oh do you notice they would all hold shell tacos. They were all yet. No. Nobody did a soft shell taco. Nobody does social all her shell tacos. Yeah, maybe the maybe the asteroid killed all the soft shells. So that's not right. Is there a Taco tops? Just is it just an S with the upholstery? I don't know the English here. Side it maybe side side. So this has been episodes something of the online trying to show we've got show notes for you cuz we know that you want them there online training, flash podcast. I'd be a better this time down. It's going to mangled that last time so it's not a it's not a domain level. I make it more difficult than it has to be paid. I paid $64,000 to get online training, because I wanted it to be an easy name to remember and you still couldn't remember for a while fifty Grand a month blown it already so was painful. I mean the amount of launches I could have bought without money the catalog of cassiel's and you know, I guess you see a crazy Collection and catalogue of Cassie self-righteous just a charcuterie. Donna send a horsey sound. Yeah, you gotta do a Hostess out. I don't have no words. I usually work to do a cash crazy cash cat a crazy cash collection of Castle. Centerpieces centerpieces, that's good. Yeah, I know it Amber. I'm out. I'm done show jingle jingle song trainer show play nurse open later show. This is the online trainer shows. You shouldn't have a podcast.

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Ep 2: What Would This Look like If It Were Easy with Ray Graber

It's Possible - Conversations with Successful Online Trainers

28:43 min | 2 years ago

Ep 2: What Would This Look like If It Were Easy with Ray Graber

"What do you love about coaching? Do that. I'm transfer that into online. It's got to be about what you love. Hello and welcome to. It's possible conversations. With successful online, trainers, number one show between is who want to hear the real life stories, strategies and step-by-step advice. Mothers, just like them already successfully building online since business. Now I'm John Goodman. Founded the two hundred and two and the Online Trading Academy and I wanted to just give you a quick gift. If you knew just go to online training dot com slash intro. Or if you in the United States text PT DC, two four four four nine nine nine point awesome. Let's get into today's show. Well. Oh, thank you so much for joining me today on our Facebook live series where we are talking to Ray today. Receiver excited for everybody be here. Joining us, we will be going. Why were the next two weeks? Monday through Friday at twelve thirty pm eastern standard time out, what we're going to be. Interviewing students to hear their stories and their number one take away that you can start implementing in your business rate away. So before we get started. I want to let you know, when you comment on this post, you're going to have a chance to win one of her free book in Amherst going to be giving that away over the next twenty four hours, a once you come on come on the post, you'll have a chance to win. Big is so without further. Ado. I'd like to introduce one of OTA's graduates. Ray Ray, I wanna thank you so much for taking your time today to join us. But you for the opportunity is awesome aggression chosen different things. Accurately. So Ray you have an incredible story. So guys that are watching girls that are watching I have read so many stories because we were really trying to pick than know the top ten most incredible stories that kind of like share something really, really incredible. And Ray you're right. Is like it's pretty amazing. I got rich interesting. Absolutely. So you want to ask, share with our viewers will tell them a little bit about you, and your story. Yes. So I have interstitial cystitis, I basically got so sick at one point that I needed to work from on. My wasn't gonna take disability reach out. It was just an option willing to go. So I had figured out a way to work for my bed. I've been a coach for ten years, actually got into coaching because of my illness, and then I took the TA to sort of dial that innomax sure that I could provide a living for myself doing what I loved for the rest of my life. I just. I just so happens that I ended up ended up getting into remission as I'm working through these things. And now I'm able to live a different life and use the OT a for I'm going back into it this time for the third time to run through it because I've got some new goals and opportunities that I wanna go for two thousand nineteen presented themselves. Wow. I also have a traumatic brain injury. So I go around in circles, a lot is just. Oh, that was that was amazing. So what would you say your number one lesson your number one? Takeaway was off four you it was the keep it simple. What would you do if it was easy? I had I've been coats, like I said for ten years in person of got ten thousand in person sessions. I'm also massage Oracle's. So the in person thing was really important to me. I want I got online, all I tried to do was take that out because I wanted to have time to write a book to do this to do that. What I realized was, I had zaps all of the fun of all of you were interacting with people. I wasn't having a good time. I was doing lots of intakes and lots of getting people going, and then it was all automated. And I just I, I hated that literally hated that art of it. So I really routed in figured out, what I could do. And now it's a lot more person. Okay. So I want to break down because keeping it simple. You know, we all that we all say tour clients, but it's so funny because when it comes to our businesses and how we run our business. I feel that so many people overcomplicate at, and then we don't move forward because we're making really like we're making it harder for ourselves to same thing. We do with our clients. Right. So can you break it down in explain it to those watching like to what were you doing when you didn't like, and then how did you how did we transition to make it something that, you know, they do now have QB on point? What I was doing was like stuff that you read about in, in the OT as you started up and there's all this stuff to do you know who candidates and then do. The mail chimp and do the clip funnel. And do E mail subscriptions in all of that in just get on a piece of software or to try to learn something new at I would just I rage quit, the tech just does not may sometimes, and I had lots of clients, I've never really had a problem with getting clients, I, but I had in-person clients that I had transition imprison clients are not. Unlike science as far as I'm concerned, sometimes them, yes, if they're very patient. But what I found was, I was putting a lot of energy into people more energy into explaining why it was so good unless energy into actually talking to the person about why might training was working. Well, so I went back I was frustrated I was ready to quit just done. I'd had enough. I was gonna go run another gym. I've owned my own gym, I've done lots of different things like that was like, forget it I'd rather own. Jim and sit in the back office in pay bills, and pay people to do stack them do this online anymore. And I reached out to amber. Yeah, I had a little temper tantrum. So over this, and she's like work, right? If this reason my John says, and I just shut it up. I didn't talk to her like. Like. I just done. It wasn't her thing. It wasn't. It was her trying to help me the best way. And she's amazing at all of this. By the way, she knows just what to say. And how I Amer is great and kept me going with this. You know. But I just had to stop and look on way. So I all of my clients, and I said we sat down had long conversations, the let the next two weeks after that were long now. Why holland? Yeah. Why haven't they line? Thanks, everyone. I hadn't talked to anyone in so long that they had all this information to give me on it and listen and they told me exactly what they needed for me. So. A fired three quarters of my clients, because they weren't my ideal client over doubled. My price and Harry are built back up and I can sit back and relax. I have my ideal clients. And my prices start at two fifty a month. Any over a thousand a month. Online guided meditations online massage therapy through teaching them, how to do it in our courses. So, yeah. Yeah. So you really go back to the basic son, right? I don't even have a click funnel. I don't have a subscription. I don't. I just keep in lot of my clients, and they tell more people who tell more people. It just continues to go like, I'll probably put a click funnel together pretty soon because I'm getting so busy that I just simply won't have the time to invest like I want to in all the people that are coming, but I still want to work with those people. Now it's time to go back through ta the it's like the Swiss army knife of online coaching. I can just go back in run through different stuff. Now, I'm gonna take the scissors out and start using those, you know, it's really nice. The get back to basics is really important. It was I was so overwhelmed with attack and all of the different opportunities in shiny things. I would start something and I would end up on seven as down another path. And I know you get back pissed off rage quit. Absolutely. So okay, I love this because I am totally being there myself, right? And I mean if you're watching, and you have ever same thing who lease last. No. In the comment, so ran. I do not feel like people. Problem. Okay. So I remembered when I first started right because you see all these ads of people being like you gotta have a funnel on. You gotta have meal chip, and you gotta have this. You gotta have that and then eight hours goes by in your life, you're frustrated because you don't first off, you realize, you know, less than you thought you did like eight hours ago. All no further ahead. Eight hours again. Like you said, you're extremely frustrated, and you still don't have any clients in your like, I'm a trainer and I am literally learning how to lag code my own website rate now in its. But that's what. It's marketing, right? It's everybody is marketing to us telling us we need these things in. It's the same thing like out when, you know when clients said, like, oh, I watched this Instagram video of this person doing this ridiculous extra zions should we added in and you're like, no simple alive? Watts lunges this that, you know, like the basics. Right. But then here we are kind of doing the same thing in our own businesses. We're getting we're getting to actual that we should be doing. We should have all these, like, shiny, objects in all these integrations and all these fancy words, you'll the do all these things. But so Ray what, what would you tell people that are watching that are like at home in their life? Oh my God. That's so meet right now, I've just been somebody could be watching in literally have just spent two hours trying to figure something out on the internet to help their business. Or what would you tell them like what are the systems that you use? Use that you'd say are like the bare minimum. So if somebody had no clients, and there will was to get like five clients between now and Sunday. What would you tell them to do change people's lives? It sounds generic. But that's what I do. I get in and I give people something for free for seven days, and it's my opportunity to change their life in that seven days. If I can't do that, that's not my ideal client, whether that's through Google sheets or some kind of, you know, you can do trials on all of these PT distinction, is what I use. And did your clients what they need who is your ideal client. Who can you service? What are you going to do to help them? I'm not a huge fan of the go out and get five clients. I'm a huge fan of the get one client that I can. Of who I can affect people with through that client, like. I want I want my perfect client because it just I can't serve my other clients. If I don't have the client the client's in my base. I work well with. They will I know you into this episode, but I wanted to let you know that if you want to get started on coaching than I have if we give for you, it's a three day course, and you'll learn that coach truths, guaranteed to get you online, fitness clients, you can do it with you Email at online, trainer dot com slash intro. Or if you in the United States, simply text PT DC, two four four, four nine nine nine. Thanks now back to the show. Well, I'm just thinking for the people that are watching. Some, some strategies that they can. That they can why bright after this. They can start use the eggs. So you said to talk to people would you like you, do you write down a list of people, you know, do send messages on Facebook? Like I know in that. Oh, ta we talk about, like hosting on Facebook, once a day riot. So did you do that? I do. I post on Facebook two or three times a day. I post. What you want to explain why you post on Facebook every day. What makes me feel good some inspirational stuff and then I'll almost once a week, I'll throw down a testimonial, some sort of something that's changed his life. Many people like privately messaging you from renaissance? Necess- wilder. So watching, you need all this crazy tack to get science. You'll literally are just simply posting hosting advice on Facebook, and it was such an awesome for me. When I was going through the program because how many of you watching have people in your Facebook, that you view is experts because they post all the time, right? We see. On Facebook in I can think of one guy specifically and his name is Jeff every day. He's posting suffer about copyrighted. You don't mind judgment of Jack is like this guy knows this stuff, right? Because he's posting every, so what about you? That is watching. What if you're hosting every day? Your your like your communities, go to expert people are going to be reaching out to use, you don't need all you'll need the shiny objects. You can just be. Got a little diverted. There is growing. Give you a figure it out. So it's forwards every single so you're going to post something Facebook every day, and you're gonna get comments are going to get whatever. It's comes down to forwards. And if you take whoever has commented whoever is liked in you go into messenger and you simply say thanks for your support. You'll whoever wants your services will come back and say, you know what thanks for getting back to me. I have a question or you're welcome. I love your story or whatever. But it opens up that dialog. And if it doesn't open up the dialogue, it's not your person. Manage. So if you reach out to people three people and literally thank them for being awesome. They're probably going to get back to you. At least like I'm just like. Such thing right here. We are trying to connect milch and all this other crazy stuff when, when you think of how many people you have faced I have about fifteen seventeen hundred people on Facebook youth think even ten percent of those people are seeing your posts, every day, one hundred seventy people hundreds of the trunk that even if you only had ten percent of those people sign up for your programs that still seventeen people. So I use seventeen more clients right now, right? Like. Who couldn't use some were? So keep it simple. Guys, simply lifers said post something everyday on Facebook post tips, like you post fitness tips, you can pose photos of, like your workout, you could pose inspirational like Ray said. Really? I really wanna point out how you said, you are ideal client rights, and we actually have a really good conversation about this before we came on live not we're not going to dive into it. You really wanna think of who your ideal client is first and then Ryan as it, you're speaking to that, because if you have that client in mind, and you're writing, they're always going to be able to resonate with you and help you get more of your ideal client, right? Really boils down to keep it easy thing. I spent eighty percent of my time in my first year dealing with twenty percent. Dealing with twenty twenty percent of these clients that just didn't get it. But just didn't want to get it. And they really just wanted to make sure that I knew just how bad they didn't want to get it. I talking I can sell anything I've health and life insurance online. You can sell hell out of this program, but getting people to really get into it and benefit from it, if that becomes more of what you're behind, and you're losing people because they just don't want to one of these clients is worth ten that don't really want to do it. And it goes right back into what would this look like if it were easy eventually the rest of the world will come to this online coaching? But right now, there's a lot of people that aren't. And that's okay. Absolutely. So now how do you say from where we were before you started how you say things are different now. So sitting here on my couch, having this interview if you if this was last year at this time. I would be either my training studio or massage studio, or in on doing a session doing something in traveling, and dealing with traffic and all that, you know, the range quitting is one thing, and it's laughing joke, but it's it's way, better than road rage. You know, just. I can do what I want when I want, and I can give myself the amount of time and space that I need to heal dealing with a chronic illness. That's in remission and comes and goes. Sets things off. Sometimes that I'm not prepared for. Mazing. So what would you say? Some final words to those that are watching today. What would you tell them if they're kind of like? They really allowed coaching but they felt like what you did. When you started trying to shinning from in Jim to online. Do you love about coaching do that? I'm in transfer that into online. It's got to be about what you love for a long time. It was about what my clients needed on what they what they wanted in my business is you fit industries, because I wanted to figure out a way to fit all these people that didn't quite fit somewhere into something. Flips? Now, I need to know that you fit in from what I can teach you and we can just be open to change all of that. The open to change everything and ready to fail. Fail a lot and be okay with it. I think that's a really great point because I feel that oftentimes a new trainers, new coaches feel that they need to take every single client and what I noticed I feel like a lot of us who have been in the industry for quite some time. Now is that we know that when we take all of those clients, like you had mentioned earlier twenty percent of those actually, give you eighty percent of your head and it doesn't make you really want to get up in the morning when you're not James, this is a perfect segue from what James was saying yesterday. You know you wanna work with the clients that get you excited to get up in the morning. So if those clients are like you, or are they? They have similar characteristics, like think of your ideal client in literally start writing to on space writing tips for them. You know, if you wanna work with were interviewing someone Gina next week, and she's huge into run. So she started a running online training program. So because that's who she is, as a person now she probably wouldn't have the same success if she decided to do something like. Just be able to see through that, right? You really have to bring your own personality and went in OJ. We talk about your new unique selling proposition Ryan where there's hundreds of thousands of people that do online training. There's only one of you and people don't really by training. They by a person, really. When you think about it, right? They're buying cheerleader, the Rinus abort system. So for those of you that are watching Joan have to try to be somebody else. You don't have to try to copy somebody else somebody else's ads or Facebook stuff like that. You think what makes you think of how can you attract people that you really want to work with? Keep it simple. Which isn't the simplest thing to do some identify me, are what we actually want to work with I've gone through four different changes in just the last year. You know, in knowing what I know now I'm going to go back in and make some more changes in. You know, like I said, get out the scissors and start cutting and they. Last last question in here, can I ask, you know what systems union is right now are used pizza distinction? I think that's does pretty much all. I want to do. I've used Google sheets still still use. A lot of Email. But my systems are really limited. Well, it's also quiet. Tell that I work with I have a brain injury. They have brain injuries. I have gone this aren't illnesses. I can't make this more difficult. That was a big issue that I was having it was more difficult, any an for them. So like on the PT distinction side. It's so robust it confuses the hell out of me. So I have to break that down. And, you know, the, the habits are probably the biggest thing online, coping is getting used to using those, and if I were to go back and do this again, from the very beginning, it would be I would put a lot more effort into the behavior change side it than a systems than anything because once you can do that. You can put everything together. The answer. You wanted. Four nutrient for new people that are watching can you explain behavior change in habit versus systems, just so that people if they don't know. Behavior changes in habits. So, for instance, before I even prescribe a exercise program, I need to know that you have enough room to do some of the things to these changes. So I ask for your first thoughts in the morning. When you start identifying that we can see if you're thinking about all this crazy stuff. But if you're angry, you wake up happy, or if you're grateful, and we can start to change that also ask for your food, diary for seven to fourteen days before we even get started on exercise. We're doing some assessments and things in those times on video. But if you really handle that little bit of stuff, adding exercise is not, not gonna add any sort of benefits. Question on point, what? That's really good. Because I think that a lot of. So I will use myself as example when I first started training, this feel like a lot of clients when they first to you, they have this limiting belief that they think that they just they just need a diet program in a workout program, right? They just think, oh, I had the diet parameter workout program, like I was lose fifty pounds be in the shape that I want to be right. And we know that. That's not really changed. It's exactly what you said about their habits in their behaviors. So that is a really good point to point out that focusing on all of those other things that when you are trained in person. You can't really talk about it as much as wing. You're talking when you're communicating with someone online, right? I would personally say that benefit. Much greater than when you're training people in person in our session. Yeah. You don't you don't just get to sit sit. And listen to that. And you don't really see whether head spaces so changing someone's habit. I had it, for instance was someone didn't actually realize how many calories are getting until they stop at the coffee shop. It was their thing and before they knew what they have to coffee down. Oh, wait. I wasn't. So we put a habit tracker on for when she stopped at the coffee, shop three days later. She was like, oh, I just consumed, an extra twelve hundred calories three days, all of a sudden the habit trackers started paying that she wasn't going, and then 'bout his losing three pounds a week. So she's able to see that by creating good habits has a direct result on her on her results. And that's really important in the online coaching part. That one on one. You don't get those hours every week with people to see what mental state to see whether at we're going to vent, and that's another reason, I put the weekly things back in the weekly assessments, and on weekly interview back in, because I just wanna see people at absolutely. Well ray. I wanna thank you so much. I feel like on behalf of myself that this isn't super valuable for me. And for those of you, watching if you found this valuable, please let us know in the comments. And so we're going to wrap this up, right? I wanna thank you so much for joining us for those of you have been watching. Don't forget to leave a comment order to win a free copy of either ignite, the fire were the box of the highly wealthy online trainer. Now. Those. Everything before about the OT. Well, you, you heard it here you chance to win one of those books leaves a comment that I see a lot, you guys lighting up, which is awesome. Right. Thank you so much, again, providing us we live two zero at twelve thirty pm eastern standard time worrying, another guest on for you to learn, so thanks so much for watching. Because. Hey, it's John Goodman. And I just wanted to say thank you, so so much, Hoving time to listen up. So if you did find another twenty one c becomes tests. Also. If you have no every podcast get sent street to you and go searching for. So I hope you took away at least one key lesson can use new journey. Finally, don't forget, you Wayland quotes guaranteed to get you more online spines. If you haven't already registered to Email online dot com slash intro. If you in the United States, simply text key T DC, two four four, four nine nine nine. So again, thanks for listening. Toxin.

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Ep 4: What Is Your Time Worth with Jason Leenaarts

It's Possible - Conversations with Successful Online Trainers

30:15 min | 2 years ago

Ep 4: What Is Your Time Worth with Jason Leenaarts

"You do have to find ways to make sure that you're still providing value. When you don't have all of those touch points to just because somebody signs up and just because they may be seen good. Results does not guarantee that they're going to stick around because it's a very different working relationship. Hello and welcome to. It's possible conversations with successful online, trainers, number one show, who want to Hugh, the real life stories, strategies and step-by-step advice. Mothers, just like them. Already successfully building online, fitness business, now, I'm John Goodman, founded the personal balance, and into and the Online Trading Academy and I wanted to just give you a quick gift. If you knew you just go to online training dot com slash intro. Or if you in the United States text PT DC, two four four four nine nine nine point awesome. Let's get into today show. Welcome to today's Facebook live lesson. I'm your host Britney bird and today. I am here with Jason who is going to be talking to us about the importance of buying back, your time now before we get started just say, hi in the comments below an let us know where your joining also gonna be giving away some breed books today at the end of the video, and all you have to do to win a free book is let us know in the comments your number one takeaway from today's video. So let's get started. Jason. We wanna thank you for joining us. Thank you so much for having me looking forward to the conversation. Amazing. So do you wanna tell the yours a little bit of yourself? Yeah. For sure this might give a kind of a good foundation for the conversations going to go. So my name's Jason Leonardo. I own revolution fitness in therapy in stow, Ohio, and also have a little podcast called revolutionary you. And and that's kind of were the basis the foundation for business was at. So I have brick and mortar business that's been thriving were about to celebrate ten years in business on, may first, which is fantastic. And at the time that I came in to Online Trading Academy I had a small roster of online clients, and not a lot of consistency to the service that was being delivered in thought. Okay, I needed to go ahead and jump off the fence and dive into the certification to see what problems, it can help me solve in terms of streamlining that experience for, for the people that I was working with virtually as well as face to face in hoping, there was some carryover amazing. So I want to ask. Not me there. So for those of you that are watching Jason already had a Brooklyn word or business, and obviously super successful. Because like you said, in many you're about to celebrate your ten year anniversary, which is incredible. Because we know the stats that I think violent the ten year in business. There's really only three percent of of businesses laugh riot. So that's the incredible accomplishment. So armee had a brick and mortar business, and obviously, it was doing really well. So what, what made you want to start coaching clients online, yet it the way it started. It was sort of, twofold. So I had people who had previously trained with me face to face initially, as as a mentioned. The, the one thing that I was like, okay, I really need better systems. And so that's really what I was looking for when I made the transition into the certification. And as I started to get into the text, what I realized was. There was something else that was kind of part of this, that I didn't realize was as much of a opportune. Unity is what I had expected, which is really taking ownership over time. And you know for its spinning face to face and online, and, you know, I've got this thing called a family, and I gotta figure out how they fit into a plus you know, my entire schedule. So I know we're going to dive into part of that. You know, in our conversation today is how to keep all the plates spinning while you break his few of them as humanly possible. Absolutely. So what was your, your number one take away your number one lesson that you shared with me before our leeann live here, yet, so, but what I realized that for me initially, I wanted to see white spaces as possible in my planner. And I realized that I had that all wrong if I don't give myself some white space, in some time to really sort of develop all the things that it takes to keep these things are running successfully. I needed a little bit more free time to myself. So that that's probably the first thing to say as you as the trainer. New hopefully, the online trainers, you have to set that foundation of freedom. Right from the get-go. Absolutely. Now we're going to dig a little bit deeper here. So you are somebody that doesn't like to have any white space. So you had told me that you're a roof recovering hustler. Is that right? So, yes. So here I am ten years into business. And, and I, I mean, I think I still have to hustle. I you know, I, I can't really afford to be complacent. Otherwise, you know competitions not gonna go away, and that's regardless of whether you do it face to face, or you're in the online training realm or whatever there's always gonna be somebody who wants a piece of your pie. So I do think there's still that hustle mentality. But I did have to break that thought process of maybe the wrong philosophy is to make sure that there's no white space. I actually needed to take back some of that white space. So that everything could still function with some degree of harmony. I'm slowly. Well, and I think a lot of people have misunderstanding of that busy eat will is important. And I think a lot of our clients we could say that they have that same mindset. Right that we have all we have clients that give us those excuses like on tubers each work. Adam too busy to do these things, but in reality unit. As a business owner, you need to take that time. And really use it wisely and ask yourself a multi using the time that I have right now to the best that I possibly can and not something that I personally asked myself daily because it's very easy to get into that. Busy mode feel like you're making a difference or you're being productive in. It's not necessarily busy equals productive. You're not always coming out with content and stuff like that. Do you want to explain to ask kind of how like step by step? You know, going from a really busy schedule. What did you do to actually get more of your? I'm back. Yes. So in you kind of touched on it, you know, it's, it's the same thing that we talked to our clients about, it's about making certain things priorities. If you realize, hey, I need more time for exercise. You need a schedule that time treated like a doctor's appointment of some of the things that we start to say is make sure that, that's an important part of your day. If meal prep is something that you need. Need because that's what's going to get you closer to your goal. It's the same conversation, just, you know, looking at it through a slightly different lens. So for me I, I had to look at that pocket of time. And I realized okay for my AM shift with my face debase clients were typically busy from, you know, this time to this time, there's this sort of gray area in the middle of the day, save from about eleven to two where if I did decide to open it up to clients I had clients that would take that time and what I realized was, but that doesn't leave me anytime for me, like it doesn't leave me anytime for a consultation or to do the podcast or to write content or my own training, eating lunch doing continuing at all. These things that are part of, you know what we need to be to be the best the weekend for clients. So I really had to learn how to walk the talk. And so for me, I really had to start, you know, officially unofficially book ending my day. So I have this gap of time this is when I trained clients, and this gap of time this is when I trained and nothing interferes, unless it's of course, it's a conversation with Brittany bird for PT C. Not. For for a live in is kind of in that middle of the day, that's still important because not only do I want to try to bring value to my clients. But I've hopefully am kind of talk into the next wave of online, trainers who really want to do the best they can for themselves and their clients. Absolutely. Now, I brought up a really interesting point. And I think a lot of trainers say yes to everyone, but they don't realize that. And it's the same thing with our clients. It's funny, right? Because we tell her find certain things, but then we don't always listen Joris elves. But when we say yes, to someone else we're staying no to something for ourselves. So when we're saying yes to one more hour. And I know when I first started at my gin and yours goes the same thing I would say yes to every single rights because I had that same hassle mentality. But then you realize that when you say yesterday them, you're missing your own workout. You're missing time to do your meal prep. You're you're doing all these other things for other people. You're not doing. Them for yourself. So what systems when you moved online, did you find initially? It was it was overwhelming because you just had so many people, and you said, everybody was kind of, on a different thought. Right. So how did you what, how'd you step that up to alleviate some stress in still serve your clients at the highest level, yet, it's, it's interesting because I feel like I sort of saw saw in understood the approach of a couple of different people who I wanna say, each of them really referencing the textbooks Jordan, lark was one person who you know, I have a huge amount of respect and love for Jordan in the type of business that he runs is completely online. And in speaking with him, you know, he is somebody who is busy from, from Belda bell. So again, that does that concept of no or little white spaces in, in just being. I don't for lack of a better term almost hyper available to his clients. Mike Dula somebody from stronger you. That's another person very, very involved in the online realm. And in always again, having that staff of people that's, that's always available and for me, it was like, well, I gotta find a way to make this work because I have this face to face business that I'm not gonna let go of that is the bread and butter, but I have two service of this other clientele. So I almost had to lean more to towards like, the, the Andy Morgan approach of doing things where you had specific times specific days where you dealt with these things unless they were saying, like an emergency, but again, kind of coming back to the foundation that you build for your online, clients, you have to let this stuff be known right from the get-go. This is one of billable. This is when I can handle these things, you know, Andy has a very specific way of doing it that I know has been extremely successful for him. And so it's just trying to take in those points of influence in going. Okay. I'm going to be available, but I'm not going to feel like I'm at the Beck, and call of every single notification that I get sometimes it just need to step away, take note, and go, I'm going to get back to that person during this time, otherwise I'm just going to be chained to. To, to the computer to the phone, and all those things. And again, I'll get right back in that, that mindset of, I'm not I'm not doing the things that I tell a client to do. And so it's, it's just being able to step back from it and go, I need to take my own medicine because this is what I would tell somebody else. One thing that you and I were talking about offline just a moment ago is a recent was having a, you know, something of a coaching call with a fellow trainer who is looking to transition from face to face to online and the, the word she used was, I want more freedom. You know, I want more freedom at this time of the day said, okay. You gotta realize that you have to set the pace for how that freedoms gonna look you have to it right from the get-go, otherwise, you're just going to be a slave to that generally all over again. Absolutely. And I think that's a really good point because a lot of I find a lot of coaches when they, they move online, right? And they want to price it at two hundred dollars or whatever the prices, they say unlimited contacts, you twenty four seven contact. Right. And we think that that's what people. Want? So we add in, but then what ends up happening is that your because you don't set those expectations. It's, it's near possible to service, your client, like that, because, you know, your phone is literally going off all the time, and I remember I had a client. Oh, I would have been probably six seven years ago at least, and they were training for a opposition and I got a text at, like ten thirty at night asking if they can have peanut butter and I to answer because I was in Ben and I remember the next morning. They were so upset at me and I was like, oh my God. Like first off, you know, I asked myself, I, I need to be able to educate my clients to make those choices on their own. And then, Secondly, I need to be able to set expectations. And that was something that I soon as that happened because I think most trainers, right? We. We are very compassionate for our clients. So we want to be there for them all the time. But what I have learned is when I'm there for everyone else all the time. I'm not there for myself and I get burnt to. And then I don't do the job that I want to do, so when that happened. I remember just getting like completely burnt out and moving forward. I was like I need to set expectations because I don't want to disappoint anyone. I want people to feel like they really love working with me because I love working with them. You know, it's an honor. But if we don't set those expectations for our clients, we're literally doing disturbance to ourselves, a by not sending them. It's true in in. It's one thing that to, you know, it kind of going back to the text. I, I think that this is one thing that I already had the this place which was having an online community. So you have a base in a community online where your clients can interact with each other because. At those times when you may not be available. You still have a built in support system. So if you have somebody struggling because they're like, hey, I really want the peanut butter and everybody knows what peanut butter withdrawal. His actually, like I mean it's harrowing. It's scaring, so, you know that this client if they would have had that, that access they would have been able to ask, you know, the rest of that support group. Hey listen, peanut butter UA. Or are we gonna make it through this? And, you know, the things like that. Absolutely. So what expectations have used that for your clients? You know, I still I still have it set up to like to to let them know he'll listen. I am available for you in if there's something really pressing. Please let me know if I don't respond to everything, you know, just at the drop of a hat, please realize that, you know, have got these other things happening with the business. So if you don't hear from me, within X amount of time, this is what I want you to kind of follow up and just circle back and make sure that number one, I got the message because a lot of what I do I do through Facebook and you hope that Facebook gives you all the notifications. But they don't. So you've got those, those different touch points of. Hey, if you've tried to reach me through Facebook, try Email, because I want to make sure that your concerns are, are taking care of in his in his close to real time as possible, and just, you know, trying to keep that that dialogue open as as much as you can. They will quick. I know you into this episode, but I wanted to let you know that if you want to get started on coaching than I have if we gift for you. It's a fleet three day course. And in it, you'll learn the co truths, guaranteed to get you online, fitness Klein's. You can register with your Email at online, trainer dot com slash intro. Or if you in the United States, simply text PT DC, two four four, four nine nine nine. Thanks now. Back to the show. Absolutely. I think it's really important that. Coach's realized that communication in super super important science, and I am a woman of many words when it comes to communicating with my ends. I feel that it is, you know, you're almost better too much than not enough because even checking in on clients, I know there was somebody, I can I can remember who was error. It might be an interview that we haven't even done yet, but they had said on, you know, they use Saturday's to check in with our clients and just scheduling those things, you know, making a list of everything that is important for you to either stay level. You're out or moves to the next level or to even alleviate some about stress, right? Because like what we were talking about before hand that if you have to write an Email twice or you have to write anything twice, you know, create a system, or so that if you are talking about protein, because we were talking about that a little bit before as well. If you have to. Teach someone at lesson about protein, you take time to write that out. So that next time you can literally just copy and peace that. And I know that, that is one of John strategy is like, I don't know if you haven't noticed that literally John is in all the Facebook groups, what seems to be all the time. Every day. And I'm like is this guy doing this crazy, but system that I've learned from him and remote, isn't you have to say something twice literally have you a note out in your phone. So if you have to send something twice you can just put it out there. You can call in your client is getting the best version of you, not the version of you, because you have two minutes in between your clients, and you're just giving them a quick answer to get back to them right away. I think it's that nothing the other thing, too, in this was something that was really almost a little bit of culture, shock initially for me was because I had become so accustomed to what those touch points were like, when I have a face to face client. You know, when you see somebody to three times a week, you know, hey, listen if I didn't address this problem for Susie on Monday, I'm going to see her going to Wednesday. We're going to get it handled with an online client again. You have set those expectations up of hill. Listen, if you're struggling, we need to know how to communicate with another with one, another otherwise you're just leaving. Somebody out there just sort of stranded to deal with life, as it's coming to them, so realizing that there's a there's a lot of shift in dynamics between those two different training relationships. Absolutely. And I find it's very interesting because I find too, and I'm not sure if you've had this issue with clients alliance. But if you almost go to long from with communicating with them, they, they think that something's outright in their address. Like you know you must be disappointed or whatever. And then it makes it really uncomfortable. When you try to communicate with them, because, you know, you have a really communicated with them. So what do you find works with you? How often do you communicate with your clients at our online? So it depends on the client. And again, that was a thing that was kind of kind of odd for me to get used to as some people add say right now with my current roster online clients. I don't have anybody that I feel needs a daily touch point that may change. But what I do have is. I do have a. Clients that liked to give me feedback daily, so they wanna copy, their, their exercise law. They wanna show me their food, log, they wanna give me their way in and I think that those clients tend to thrive because they have that ille- point of accountability. And then I have others who you know, kind of call him at what it is. I've got a couple of clients who used to work with may face to face. They're now in another state, or in, in one case, I have a person in another country, and she knows kind of how things work when she's here, and she's in Israel, shutouts Leah and so doesn't have quite as many touch points because she is like I just need a system to follow. I just need you to a need you to look back at my training. Log on to tell me that I'm hitting the right PR that I'm you know, if I have a bad day. It's okay and kind of talking through those types of things that's great. So now when you onboard clients what type of systems do you have setup? So walk me through when someone first contacts you saying on Facebook messenger or wherever they do, what kind of system have you set up to make that process goes. As possible short. So I normally depending on the person in their own degree of comfort with technology being what it is some people prefer a phone call. Some don't mind Skype Facebook messenger, whatever the case is. And I literally will print out a the, the same questionnaire that I used for face-to-face client, and then I'll kind of add a few things into it. So it's everything from a previous history with personal trainers. It's the medical history injuries. Medications that kind of stuff the same stuff that are wanna know face to face, and then kind of, diving a little bit more to understand what do they have available to them. Some people want to be able to work out at home. Some people have a gym membership and they just need a plan to follow the fact that matters for some of the people, I've worked with is opposite. Sounds some people don't need to be in the gym. They need to really get their mind right focus on food, because that's going to be the game changer for them in. So it's kind of getting that conversation started in this was another thing that was really opening for me was, how much work is required initially to get a client on boarded so. You know, it's the it's the consultation time and then assuming that the client is ready to go and give you the green light to, to move forward with the working relationship, it is trying to set up, what they need. Let's assume they do need to work out. So if I give them to work since they're going to do per week. Do they know what all those exercises are need to have video library available to get that stuff to them? So, you know, it could take say two two and a half hours just to get somebody ready to go from the moment. They say let's proceed and then hopefully it's slightly less time as you go through because they've got a clear head about what's happening in the new spend a little bit more time as you say from cycle to cycle, and we were actually talking about this before we came on life. Then I find that when sometimes people make the transition to online, they just feel like oh, you giving money. I'm just going to be like tuna money floating on my yacht. Whenever that's really not the case. Right. Because at the end of the day, we all we all care for our clients, and we want to service them at the high. Honest level. So we need to create those systems are going to allow us to still have, you know, whatever freedom means Asan, that's kind of what we touched on in James's interview, which was on Monday. If you haven't been to that yet, you can find it on any of the any of the pages, that you're watching this on. You'll be able to find it in the videos. But what? What freedom means to him. What freedom means to me is totally different. Right. So we need to still be able to service our clients at the highest level, so setting up those systems in realizing that you think the way that I on were client is, I think of them as I would, you know, my aunt or deal with only women, but I would think of like my aunt or my mom, my grandmother, a riot, like I want to be able to service them in the way that somebody would be treating, you know, my aunt my grandmother or my mom when they come into a program, so you do want to take that time with them to really show them that you care. And at the end of the day, it's to me, it's not about the money. It's the impact on with my clients. So if you're always working at serving them from the highest level in taking the time that they need, but also systematising it because if you're just whipping through stuff quickly and not being able to provide them at, at highest Orbis likeliness that they're going to renew is not likely. Right. And I do think that, that's another challenge. A lot of people may not be prepared for it is I do think the retention is a slightly different conversation to have between safe face to face and online is, you know, you do have to find ways to make sure that you're still providing value, when you don't have all of those touch points to just because somebody signs up in just because they may be seeing good results, does not guarantee you, they're going to stick around because it's just a very different. It's a different working relationship. So now do you, do you use an aphorism thing for your for your clients, or how do you provide them their workouts, yet? So I'm, I'm a I'm pretty pretty base level. I mean I, I use just a word document, and then set everything up landscape and I've set up a sheet that they can print out and take to the gym with them if they like or if they're doing it from home, they can use it there. But it's it's very simple. I do have a service that I use where I take all their initial measurements, so that I. Give them something of a calorie end or macro-plan, if they need it. So that's been very helpful because that's something where they can see the charge graphs as well. That I'm not just vomiting bunch of information on them. So there is documentation. They get to hold onto strictly from that software. Tandy anti ask what's offer that is yet. That's a body of over very never heard of it. So I'm going to try out now. So someone comes on. How do you find that now that you've gone through the Online Trading Academy how much time and I know that you're somebody that doesn't like to have any white space? But how feel now a comparison to Buri started. I feel great. And like I said, it's I I'm always kind of one of those people that I think sometimes when you go into something with a certain, you know, preconceived notion of I'm going to get X Y Z from this product or service, or whatever it is in you have your light bulb moment over something else. I, I liked that. I liked those light bulb moments. So, honestly, being able to look at my, my schedule now and see more white spaces at the times when I know it's actually possible to have them. It makes me feel very good. And I don't feel as guilty about making sure that the scheduling happens outside of those times or things like this. There are certainly exceptions to the rule where it's like I know that there's still something were receiving baiter good by making sure that we put things in the right places. So is it you know, perfectly seamless throughout any given week? No, it's not. But knowing that I don't have to fill up those spaces every single time that I shouldn't feel bad about myself for that. It has been a huge, huge weight off my shoulders. Wow. Amazing story. Yeah. Do you have any final words or tipsy light to give those that are at their watching? Let's see final tips. It's it's what you make of it. So if you are still willing to work hard online training, it still takes hard work. You may find that you just natch. Gravitate to it that you have a perfect knack for it. I like online training. But my neck, I'd say, what I feel most comfortable with is face to face, in what the techs taught me was at taught me new skills to still feel very confident in the online realm. Even though as mentioned earlier, I knew it wasn't going to replace the brick and mortar business, but still wanted it to be be a very viable satisfactory substitute for those who can't physically be here. Okay. I've got a question for you, then. So when you say that the online trainer kademi and I'm pointing that out because leading into my question we helped you were working business at all. It did it did in it, it comes back to that whole thing with the scheduling to, because once I understood that it was okay to deport people in these blocks of the day. It made it. It kind of goes back to the adage of self care isn't selfish. And if I take time like this to be self care, you know, I had lunch before we got on our call today. That's time that it had to give myself because I look like it, but I do I do like food. He so it's one of those things where it's like, hey, I need to regenerate need to make sure that come here in about an hour and a half when the next cycle of clients comes through that I can be my best self for those people to, and so, so, yeah, they it all actually kind of works in harmony. So what a learned from the online training certification actually was hugely beneficial for the brick and mortar. That is amazing. Well on behalf of the personal trainer development center. I Jason I want to thank you for your knowledge, with us today. I know I founded degree useful and based on the comments that we already have coming in. It sounds like I it's also been great info for those that have joined us now for those of you that are watching Ivan home. Don't forget to let us know in the college. Number one takeaway, for your chance to grant one of John Goodman's books. Okay. So let us know right now in the comments. What your number one takeaway was, then also, if you want to have a similar success as Jason or any of the other interviewees that we've interviewed this week, you're going to want to check out this new many from Jonathan Goodman, that will give you the blueprint blueprint were the next stage in your career. So if you're in the US simply tax TD siege, two four four four nine nine nine or alternatively you can join by go. To the P, T D C dot com or intro in notch. Worry, that's totally. I know because I just said it. The link in the comments for you guys. Okay. So I want to thank you guys. Again, we'll see you tomorrow at twelve thirty PM eastern time. Hey, it's John Goodman. And I just wanted to say, thank you, so, so much time to listen to subsidy, if you did find it helpful they showed other training to vote one. He becomes test. Also. If you have no every podcast gets sent straight to you and go searching for. Hey you made it's the end. So I hope you took away at least one key lesson can use new journey. And finally, don't forget, about course I have you on the coach routes guaranteed to get you more online spines. If you haven't already registered to Email online dot com slash intro. Or if you in the United States, simply text KT DC, two four four, four nine nine nine. So again, thanks for listening. And we'll talk soon.

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Convert More Clients By Understanding These Two Things #20

It's Possible - Conversations with Successful Online Trainers

39:55 min | 11 months ago

Convert More Clients By Understanding These Two Things #20

"So. So today we're GONNA talk about how to convey value features, birth versus benefits. This is this is good episode. We had a solid episode twenty discussion like this thing could go in the right direction is possible. it'll be a first with his fossil so. You know I've been talking to people in the industry as as you guys know an industry insider I'm I'm a big deal now and twenty episodes of the podcast you know. So people ask me things and one thing one thing they do ask me I know it's hard to believe. But one thing people have been asking me they've been asked me do you think it gets better? You know the whole cove it gets better and you know as we approach the end of the year and I'm like, nope. Probably probably not You know I know you guys are in Canada. You know the two of US drink entity was tubes in the southeast United States and southeast is blowing this thing man light. Whatever? Know Whatever your opinion is and I know there's a whole mass gate thing like our wear a you don't wear like people really instance about that. But Dude, let me tell you like down here in Charlotte North Carolina. We are not masked people down here. Whatever your opinion is mass no masks like objectively you guys are not doing well. You. Point, we are wish ruined approach down. It's it's arable down here. I'm not joe that this is not a political show. We are not instructing you politically or ideologically what you should do. We're just saying that in the Salve Regina shouldn't a bit as. Why this is why I like being in Canada because nobody really pays attention to us for. The thing about being Canada's we can just basically sit back and just be like just let you guys figure this. One. Hundred Percent Canada's always say, Yo I'm just let you guys miss around this for a little bit. Get. Would just GONNA take on. What we do I ended up and sorry like we're just GonNa Kinda let you guys fighting all these wars. Going to join the site that we think he's GonNa with. Children. United stages like Kennedy. Here, like we were literally here the entire time. He didn't know you guys were here. So candidates, children, we're screwed down here but. Walter. Like here's what we have to offer. I really don't think is getting better like I'm seeing people outside Patios man and it looks like a family reunion at these outside patio restaurants like even the waitresses wearing the thing or none at all and all. The big news is don't Canada the big news candidate right now is hockey night in Canada which is like the most important thing they Canadians do right which is the Saturday night hockey game which used to be hosted by CBC Canadian Broadcasting Corporation. Has Now, officially been outsourced to NBC what in the US and let me tell you. Can Eighty and so not happy about this one iota. Canadians are variants is. The article that I read on let it this morning. No stay off the rated John. That's said that Canadians. Hosted all major hockey events internationally for the last decade and they by FO- better than Americans at it. This is what we're proud of by the way is Canadian. We don't really care about like any of the world leadership global Kunsi stuff like he could have that like that's that's just a nightmare like half that mess up covid like you guys guys do your thing. On afterwards. But when you take a hockey broadcasting rights. How Dare You Just, a dare men in America. Borders and shut off the website once more. Also we didn't. We didn't read it intervention for Jazzy. If. We have any ready councils out there. We'll get your phone on the next episode because we really need to have a strong conversations with Jonathan. Goodman about rid. Also today we're talking about how to convey value features versus benefits. Yeah. But America's not doing well, you know we really us down here in America to help us sort of clear this stuff out. Pizza Distinction. Distinction Kelsey Grow Your Business, increase your earnings and train more clients we. Your issues a bluish. Online training software company. That's the United States needs. Exactly, that's exactly what we need. Tim Can you get hear solve the same force PT Distinction We've gotTA DEAL FOR PD station. You're you're you're covert release pandemic saving PT Distinction. You can over to all non dot COM SLASH PTSD sixty days at no cost. I saw Jonathan Pop Lincoln to somebody's questions today in one of the groups there should've do trainer is or PC distinction and Jonathan cleverly pops into distinction links with these sixty to sixty days. Free is like Fisher, solve it for you. On nine. died. What I basically said is you'd have a very hard time to go right. You know like like the probably both going to be okay with you but if this helps you make your decision faster. Yeah at rolling sixty freed like sign up and just don't think about say like an angry conversation with your spouse I will if it'll shut you up. That's GONNA be. Distinction software that you sign up so that you shut us. DOT COM SLASH PT? Gets. Sixty. Days. Jonathan, you start this. Can you start the engine? Is the all night you go talk with the Online Trading Academy Okay. All right. So we've also. o Ta better loans. The online trading academy is We we all graduated from it. One of US invented it will let you figure out who progress but the ot a is a protein easily provides the best solutions for online training whether you're a nutrition coach whether you're a gym owner whether you're a personal trainer, you close class online responsibly. And profitably with the online trainer. level. One program go. Online trainer the on Sorry Ota Dot com slash I'm online training Dot Com Slash Ota on Dot Kadam Academy. The desperate is so am I trying to dot com slash academy she what happens when I'm? Morass things? Dome. Now, we can start to show up. We're not sure if I want to do a John. Do. Do. Hello. My name is Jonathan Goodman. Uneven. John My trainer show there's there's more show their Jonathan. Go deep for me. Give me is episode twenty and an apathetic. This entire endeavor. We've made it this far. Fairly certain going to continue despite all of our best efforts. And today we are talking about how to convey. What was value? Yeah value. Today, we're talking about how to convene value. which are not doing a very good job of right now in this introduction -Ironically Ironic This. Trainers. Trainer show. This is the. Trainer show we shouldn't. PODCAST. Will I. need a drink. Off. So. Here we are. To. This ever last. Of, just like we do good, would you not so good we? Assume. Yeah, we're doing good. Let's Methadone on purpose because it can't be. We gotta deal good it online training though we know online training inside but. Casting Very. Now. Feel like we're not. That at podcasting. But I feel like traditionally, we just don't quite understand how podcasting should be done probably not which is which I don't know maybe like inventing a better way that we're GonNa Stumble upon maybe we're just GonNa Stumble who knows I mean we are huge in Romania of Hello Mike Right it's okay we're okay. Actually are US fee I? Think this is our unique showing. PODCASTING, proposition. US. The. US BP. Just. Know. When will you told me? You told me you got a couple of messages. Yeah. I did like like wedding proposition messages from. The absentee come up there for tourists. Well, absolute. Best. Not because of the podcast just because I. A couple of years ago I don't WanNa get into it outside it for money. So Here, we are. We are be dose episode contests. That's. That's Spanish thing right? That's two times didn't yet. Okay. So so we're GONNA talk about value But before we do that, you know there's there's more than just me and Jonathan we you've heard her laugh in the background so far and it's you compensated there but like I'll always like to check in with our individual correspondent. Catalina Belmar. She's she's vacationing now I mean time out of her very important vacation to spend a little bit of that time with us you know in in her bikini and and beach robe. Gone all out here know Keto what's what's In International Woman of mystery, what's going on in your world? Right next that'll share with the people. Today is a super happy day I haven't spoken about this online at all this Israel today. To Go pick up my new car watch. Yes My old vehicle was dying. It wasn't the verge of me on the on some side roads somewhere and it was just awful and because you know I'm still as a mom and have three kids take care of my bills and everything but I was able to get my act together sled. This could happen, and now it's happening and today issued you. And your. Family. Is Amazing and yet I mean not not I don't want to plug this in so shamelessly but honestly, like online training made this possible, I don't know how to say it. This possible. So yes. ALL TRAINER DOT COM Slash Academy. Yes. Asiatic Yeah Johnson promises view new car. Then how does how does this how single mother? For Mexico, that moved to Toronto. was able to buy a new car with three kids. In a small town outside of a bigger town. Pretty much. Success endorphins endorsement we can get I. Didn't. I. Didn't know this about listeners like we didn't. We didn't. We didn't prefabricate this this endorsement. Kettles real life that also meant you know you guys are getting real fancy on this show recently. Jonathan with this Tesla in his? You know his his his be a bespoke Kennedy Kennedy. Choline. There with a new car Jonathan had a jumping. Got Something else knew I can't remember what oh? No. Yeah. Furniture and all this guy's guys like high on the horse now high on the hog is what say in the South? AMAS probably. Heard that term before he getting Real Hound Hall would. I don't WANNA get high or low morale personally but his what they say out but. Jump is, what's what's what's up with? You man what's what's new besides AAA? Deliverables? Toilet Yeah. I mean I'm still I'm look much later on what's new with me man We getting super excited for online train of coaching for not seen can become I the name publicly. So this is a coaching service. It's a fitness coaching service specifically for personal trainers, nutrition coaches, and Jim Owners. And I am super excited. It's coming together better than I ever expected it to both the marketing of it and also the actual program delivery of it. Man is going to be fun for people to see I mean number one going to really get to see from behind the scenes like what a real great online training business looks like operationally But. Also, they're also going to see exactly what will class programming looks like old that's nice. That's nice. which is I think something that a lot of us trainers just simply on. Put in front of our faces that much like. I've net I trained clients for eight years. I was never once taught how to actually program a low BEC- and ANAEROBIC exercise. Literally, never taught that I never once programmed. Any kind of aerobic or anaerobic training into clients focused. Let alone know how to fit that in. With any kind of strength training for whatever goes you have like how it's in how it doesn't fit how you progress it. Appropriate variation of it. And how you how you track gotTa clydes track it and then based off those variables how you? Again progressive moderate whatever. And so I think could be really fun for people to get to see the behind the scenes that super super super super psyched on. Will putting it out. I don't know when this is going live but August fourth is going to be I basically starting to get first cohort. But. That's only going to be online trading academy students and alumni because we're only do one hundred spots for the first one. And then the first public cohort we're going to do is going to be November. So I will definitely keep you guys up to date with kind of how that's going and what it's built for how it's built helps put together but it's it's it's pretty cool. We'll do a lot of things that quite frankly I've never seen done before that mixture of smoke group accountability. Posted lies programming coaching. And then leveraging tech in automation. To make it cost effective. To be able to bring. Trainers and coaches who chose three hundred dollars now To, you and work with you personally by leveraging technology for less than they coach for two sessions. For twelve weeks is pretty cool. Man sounds sounds exactly like the plot of the first terminator. Movie. I love this. House. Did Not Crime telling you was OTC is coming to town. You heard it here first from from Jonathan Goatman while I make like that was yeah. You know you might be. You're probably a pretty good writer man because that was that was just a compelling compelling story about you know about training people as said leverage in automated in Technology House. After what what will really doing is we're GONNA GET WE'RE GONNA ask you to outsource your fitness to us in save time, get results and discovered. I can't have a great online training service books. Introducing, the world's first online training service specifically designed for male and female personal trainers. Mona's nutrition coaches. Online trader coaching, it's time for you to finally. Put Your fitness I I'm leading off of sales agent. Coach. So. That's one great way to add value. Insert, segue here what about adding value to our clients Jonathan our topic for today, Carolyn. I are riveted ambers always indifferent and apathetic of, but took a little bit about You know. The features versus benefits offering value The people want to well, we're not actually talking about offering value. So we're talking about conveying value. Okay. Conveying value the semantics man I, appreciate orange. It's basically a completely different thing than what you were talking about. But I always. Like, to say embarrassed when I'm so indifferent different, I just don't get that you corrected. I, feel like I've learned something today and that's The most important as we noted, the most book you convene value is understanding the difference between benefits and features. And And and this comes down to logic. So, basically, a feature is logical benefit as emotional talk about why in a moment. And emotion sells logic justifies. So. If you if you want to hook somebody in with whatever you're talking about within, you've got hook based off some sort of emotional appeal. Right. Which means it actually doesn't really matter what's in your program or what you delivered to your clients like you don't need to stress over how many phone coach should I include elephant should I send him the programs that kind of stuff because the truth of the matter is if you can convey emotion effectively if you can convey the benefits of what you do effectively. Constantly? John is not to kind of get to their goals and then they some people need that like logical justification. Afterwards, what would it seems like is that like give or take twenty percent of people need that lusk logical justification order to buy was in percent by without. Would buy without. Yet. And you know I never an, I try not to interrupt you. But I just need you to repeat what you said because it comes out. So often about the features you'd you said, you don't really doesn't depend on these specific bullet points listing features that you're gonNA, toil over four weeks on what your 'cause this comes up a lot like a lot a lot like a whole lot. Could you? Just repeat that. But the difference the biggest advantage that my training has inputs in training, you will now not forced into a number of constraints in how you offer your soaps. Now, your only job is what a personal training nutrition coach's job always should have been. which is optimize the plan in order to get your client. Those Alz that he or she desires as quickly as seamlessly as painlessly as possible. That's literally all you do. In a gym you've got a number of constraints off of billing constraints. Overheard could constraint overhead constraints, scheduling constraints what location of course? Online you don't. And so. A lot of trainers we find any basically alternatives go from like an in person to to online. So they bring with them. A whole bunch of stuff that they believe has to be the case like Oh, we have to do sessions. Oh, I have to deliver programs have to get on phone with clients have to do this after you might. But you also might not. What matters is that? You give client what they need when they needed, how they need it in order to catch whether you want to go optimized for that post. would. You can do really really effectively. Clients. If you were able to communicate the benefits effectively you know why they want to what is your emotional fuel white as the post and wants to change. On a deep level. The better you understand that the better able to communicate that specific event them. The less we're GONNA care about how you achieve that goal. Eight somebody coming to you to help them with their fitness. Generally has some sort of pain that they want to go away as quickly. And with as little as possible. That's the reality. It's not everybody of course. Trainers, US people in the fitness industry like we like to train. Like I, like to work out because I like to woke up as not the majority of people it's not the majority of people are going to look. and. And so actually telling some people that those more stuff involved even though you might think that you're adding the more value could be a deterrent to them signing up. Oh well, yeah. We're GONNA do a phone call every week to check in with their progress and then I'm GonNa give you all this time and I'm going to check in with you as that would be a deterrent. To most fights. especially. They're busy over wound if they already feel like it's too much. Yeah. And, a whole bunch of on every train should hire their trainer, which is why will often on twitter coaching too but look I mean I don't. I don't I've heard a lot of trainers. I don't WanNa talk to you every week every two weeks man. I don't have anything to say to you. So. So So the features of what is actually in your program? You actually don't even really need to list. It's kind of what people ask if they don't know what else to ask if they're not quite sold on you because it seems like an easy question that masks the actual question, which is almost always. Why should I do this now? Why should I choose you right? How will this helped me better than something that I've tried and failed before. and. So you say like how often do I get new program saying well, I mean. If a client asks that. Odds that they actually care. About how often they get new program is pretty small and so if you answer their question. You actually doing them to service and you'll basically never gonNA make the sale. So instead, and this is where like motivational interviewing Calif- sales. This is what we teach our students all over the place not only academy level, one or two. Sales's is curiosity. Oh. Why? You know why? Why are you asking that? What what, what do you want to achieve with a new program and I'm just curious. Across, you think a new program. Often will help you adapt better what what is it? Like again I'm just I'm just really curious like like I I WanNa make sure that as possible. How do you? How do you think that that's GonNa? Help you get where you WANNA go. GEICO and what you what you do is you start to bring this information out is you start to hear what the will maybe they did maybe they worked with the previous, you can update a program often enough where they felt like they did not age appropriate often now. So then you talk to that situation specifically in how you're gonNA, do different well how you communicate with them differently. Than other training might have been. Good, they might not have needed to have an updated program that trained. But but you don't really know what it is and to say Oh yeah. No, we'll give you a new but before weeks so. It's not actually what they're asking. Makes Sense. I totally get that. So So, we run down all the benefits You know, run down all the features really don't really don't need to do that because they don't really know what it means anyway it's like the it's like take my car in for service and they've got this bullet point of you know our our thirty six point system after number one, I don't know what the words mean. Glad that there are thirty six you know is the car gonNA run when I leave. Is Basically when when I'm asking will the noise go away so so so what we wanted to do in in the Orleans space is we want to dive into the emotion you know Kit Keto. An unrelated question I think it is Have you have you had instances where you're on the phone with the client as you run into your sales process, you're digging deep into the emotions and they burst into tears. Yes. Yes. Yes. Yes. You want me to talk about that. Did it just just just a bit? You know we're short on time I don't want to take too much Jonathan signed but I think it's. For. Online coaches out there to realize like this is where the sale happens not e- I've got sixteen different programs that will blah blah blah. So you know tongue touches a little bit about them. Yeah. So one of the most important thing to remember change and decision making has to happen not only at a logical level, but also at an emotional level and for. The book switch how did change winning heart is fantastic because they explained really well, like the the concept of the elephants in the writer, the writer is the one that directs the big elephant writing in the right direction tells it were to go. But at the end of the day, the elephant which are motions ebay run amok there's no in rider to control the. Massive -ness of that elephants, the elephant is going to do what the elephant is an do right and so with that in mind is like it's amazing that you have your bullet points and your information. But at the same time, how are you going to tie? How are you going to create an emotional response in the person so that they're truly sold in that You are the solution to their burning problems of feeling shape or feeling feeling like your marriage insiders of shape because of how you look and how down you are in how unsupported you feel like those are the things that matter and until as trainer Yuba comfortable getting there and digging into that. That's when you really gonNA see a change in in empower sales and that. So much momentum is pushed by think about Friday. So there's so much when you get deep into that I like that elephant. Analogy of you know thousand times powerful and poignant but but think about how much momentum is going to be moving direction when when you start to understand the emotional side of this benefits this and sometimes you need that logical justification. Yeah. The logical justification is often not like base lodge coaches -cation you just need you need some. Kind of go back to this and I I kind of look at like skin again, you need some measure of like. Okay this is gonNA. Be Thing for me. This is what I kind of a website comes in handy because. It's not anybody with A. What you offering is that they see that they know what's to come. It's almost like a comfort like. When you when you either signed up for the online trading academy, you're thinking about signing up and you went to a web page maybe you haven't quite signed up yet but you're going to after you mustn't just podcast right now and what am I, trying to accomplish candy and what you? You go to that page, right? Think about this from your own perspective trying to solve a problem for you where you're trying to I. Will move yourself from the situation that you're not happy with maybe it will get another industry and you're trying to move fitness or maybe you in the fitness industry and you're not quite happy for doing or you're just already do well if in the street you want to keep doing better and better and better in this away luckily, not whatever you situation is you have pain right right and you you see this as as potentially a solution that pain. Oh, you really going through the table of contents like do you actually know? Maybe, you're looking at the table of contents don't get me wrong, but do you actually know? Whether that's right or not right? I guess is what I'm saying like can you actually judge whether what's included in the course is exactly what needs to be included and whether there's anything missing or not missing. In you can't. No. You can't really but you but I gotTa do this too which is all look at. The ingredients all. The components of something I'm doing it because it gives me a little bit of comfort kind of after I've decided already to buy something. Right? Nick gives me that little bit of comfort in knowing what's to come. ABS- Kinda would fits in which is why we say emotion drives action logic justifies I think I wrote that I in two thousand twelve in Okoh that's actually one of the lines that's probably been whipped off me just about as much as anything else I know I have. I'M GONNA put that in a banner and publicity of Meiomi to be honest like. SMART. There was some things that I wrote like it like remember myself almost like having some sort of moment is like you know yeah that's how it comes together like that's one of the beautiful things about language to me is when you come across a quote. that. So succinctly, and eloquently poignantly sums up a thought we kinda have but it's Kinda, hard to vocalise. Doug. That's why I love quote. So much mean I collect collect quotes I, collect like pieces of writing that. I love. And he collects the souls of his enemies and I. Pretty pretty much. Guy I. Don't talk to you as much. A look pretty happy guy. Time making me make you. Whatever stories you comfort Jonathan. Only. Don't like certain. Anyway this is this is going off else. Close, this this like this like benefit trails and logic emotion action logic justifies I. Actually vote will find the one who came up with that is I can't remember myself actually thinking about it. So my guess is I read it somewhere else and just have completely forgot about wailer hooded from can attribute which is foil. There are other pieces that were just like, yeah no I like remember where that came from and back to like white. Remember we're talking about if you have to go about the person who like upon seeing the textbook were like we'll Ainhoa audie going through all that trouble for no no shitty Kurt course kind of thing like it's like a confirmation that you were furious in your industry, select a website or length of contents provides that same certain that this? Is a serious. So your outline or you're kind of off of your clients will be that sense of safety for your clients that you're serious about this. But again, don't feel constrained into the box of what you said. You would give because at the end of the day where your clients want is results and how to get at those results is GonNa vary depending on their personality their style liked. Everything. I. Think that's the that's the key point. Think about why we buy brands and while we take premiums for brands. You can buy a no name Japanese TV. For hundreds of dollars less Greenwich Sony Panasonic. That has. Beto. specs. So, why do we by the Sony Panasonic and basically never by the name everybody listening to this? Do you have a TV? That is not one of the three brand names. If you walk into a store, you can actually see like. A. Lot of options out there that have better specs that are probably better TV's deletion is that. Human beings as a species. are buying decisions a much more dependent upon believing that something or or convention ourselves that something isn't going to be crap. than buying what we think is going to be the best right. Because, we kind of intuitively know that the best is actually kind of irrelevant for most things that we want to achieve. But we just don't WanNa make a mistake right and so we look at at MOCHA's of legitimacy unconsciously and I think this is fascinating because we all do it. In it's unconscious. Somebody like Sony Panasonic. The reason why brands are valuable is because we intuitively know that they have much less to lose by producing a crap. Because they've invested so much more into their brand. As a result, we know that. ODDS. Whenever we buy from them is going to be pretty good it. It probably isn't going to be the best, but it's going to be pretty good and so we buy from them and we pay way more to buy the same things from that because of that we. Would I? Would I come across somebody new in the industry colleagues or something like that? Or if I get introduced somebody first thing I do is I. I will google them and look at what they've produced. And it's not again it's a data point it's not the only thing that look at. But if that person has produce something if they have like a body of work or a website that looks like it took some thought some money or they they've been around for a long time putting content immediately I know that they're worth getting to know. Because they've invested. It doesn't necessarily mean that somebody who doesn't have that is now with getting. But. ODDS. Are. If you have that like if somebody asked like a physical book that they've written. A nice looking well get a website or whatever. Right. If they have those things immediately like they've got some skin in the game, they've got a brand like. Like the series of state. Them. Some ads I've never heard of them. No matter how good the add some. Customers do this. And I look for stuff like that I think. I think. Showcasing what you have you know the these these features kinda comes in there and it's like have you actually thought about how you present yourself? says. The specifics of how you present yourself says a lot less. But the seriousness with which you present yourself says well. That's that's a scary thought returns in terms of his guests. Seeing my podcast career flash before my eyes you are. So so so so to sort of wrap this up because the amas about choosing me, it's time vase. UPI. The. The gentle. But awkward, smile you know. This, but I'm not really happy about it. So so Summarize you know sort of providing value to Carol's point is sort of an extension of understanding the emotion of the person right? I can't appropriately apply value when I don't understand the emotional context of the human being I'm going to provide the wrong thing. I will mistakenly deferred to two features you know instead of benefits I don't understand a person so I gotTA. Date. We learn added not a to digging a little bit deeper. Shout. Do you go I? Know you're the big man folk secondarily to that? Sort of how structured businesswise it can provide a a background a it's the safety belt of the vehicle. You know they're going to get in a vehicle based on emotion. They WANNA go best seat belt is sort of the structure around it. You can look at my content you can look at my website you can look at the features and that's that's the secondary thing you know getting into cars for secondary things the click that's the. secondarily. So, we need to do a better job at one understanding and interpreting the emotions number two providing a solution providing in conversation that talks about solving the problem not about the the the not about the method by which we're going to solve it and and that will allow greater value to our clients that just sort of what you're saying yes sir I, use them ice things. You're so good at bays, hutches, Lonzo ranch things you know I'm a walking cliff notes. Rationality. It's almost as if you've been listening this whole time. Our roads it's amazing. It's like how awake from the time you started talking and listening wish that by the way, my amber, you have anything to add here today. But my favorite Jonathan Goodman quote in ambercare facilitate this. Can you get this onto our info graphic next week my favorite quote from today was you might but you also might not. Donna the. Don't even given any contracts. That's just an amazing quote. You might but you also might not That shifted. The paradigm of my life Jonathan you save, but you also might let itself so many issues for me I. Can't understand how that touched me. Deeply. is just so much value just incredible value in regards to value you might, but you also might not Jonathan. Good. going to be on your headstone my friend this has been episode twenty. We gotta talk about show notes because we got shown us let me I need to get my paper for the show notes because I've never made with shown us. But you can go to online training dot com slash podcast there should be much easier to remember because we're on the pike as in the trying to show online dot com slash podcast. Ills meth out gators. Let's keep those out. At things coming we've also got Jonathan and the Monkey Purple Monkey dishwasher thing. Johnson Purple Monkey minored. All right. So we want we want fan are we want the meth? Methamphetamine is what the method short for not methodology what the out gators just just. And we want the Purple Monkey dishwater Dishwasher. artwork for Jonathan, Goodman and leave us a comment. Leave us a review. This has been episode twenty twenty one is already teed up. We already don't know what we're going to talk about and we can't wait the brain. So you. So see you. Times. On one trainers show. Thanks so much tune into this episode. Jenkinson Valley's peaks and valleys. My friends this valley. Okay

Jonathan US John My Jonathan Goodman Canada Kennedy Kennedy America Johnson writer NBC AMAS hockey Online Trading Academy PTSD Hundred Percent Canada Salve Regina Charlotte North Carolina joe Walter Jonathan Pop Lincoln
Growing Your Business From The Bottom Up #38

It's Possible - Conversations with Successful Online Trainers

51:20 min | 9 months ago

Growing Your Business From The Bottom Up #38

"Coming up on the online trainer show. What what took you from 1K to where we are. I guess that's what you're going to talk about today. I don't read the topics before we were bored. Yeah. I mean that's a natural random questions. So is that where you're about to talk about how you got from like sort of their like boots General process. I mean, there's less it's not really about my story. You know, I think I think what happened is that is the anniversary kind of screwed on this topic, but it's more about like, how do you grow something? Hello and welcome to the online train of show where we make sense of the online fitness world and help you build your online Fitness business and you're doing life and have some fun while you're doing it. I'm Jonathan Goodman one of your co-host wage and I'm excited that you're here. Thanks for listening this podcast just made possible by viewers like you except you're not viewers your listeners. Okay. Well, I guess what's most monsters? You know, we started online Fitness business a couple of weeks ago and as the leaders in online Fitness business education for a lot of use we got to know all of the software come back inside and out. We have been working with them. I've been an advisor. I've advised basically every major software company. And so when it came time for us to build our system, you know, I wanted to choose the one that we were going to walk the software program that we work with it was going to be the right combination of ease-of-use. We're going to onboard a lot of coaches very quickly to work with our clients, you know, we brought on five at the beginning but we wanted to go to suggest we could bring on what coaches so very very quickly. So it has to be really easy to use and to have the right kind of automation had to have the data that we needed in there had to have an Android app and ineos app and wage and so we decided to use PTO distinction and and it's not just because you know, they would they would have sponsors per show we decided to use them after lucky know the options for what we need the best and really will. We have been loving them so far. So I can't recommend PT distinction enough if you're looking for online trading software and normally they give a 30-day trial fee to check out the system. But what they've done special for us and large the show. So that's you is giving you guys a 60-day trial. So basically doubled the trial period really to make sure you love them and one of the things I love about that is it's not like a coupon code. It's nothing right like I'm putting skin in the game like they're basically willing to let you try out everything they have for free for 60 days knowing that you're going to love it so that you keep using it and that to me is a testament to just their own least in the quality of their system. And that's one of the things that I really look for, but I want to take it to rent for a second when you're one of our coaches in online trainer coaching. And and so you just started using the system was down two weeks ago and got in there. So, how are you finding it so far then, you know, it's it's very much like like a like a pair of shoes for kid, you know, you can grow into it what I am. About is how simple it is at the front just come up with that. Yeah, just I just ended up. Well, that is the best analogy that I think like like that analogy was so perfect wage it what you're talking about. And I and I know you just came up with that on the spot. I did, you know amazing, but but it is it is, you know, you grow into it. So it it works at every level is what I'm finding out because I'm a little bit more complex as a trainer. I've been online training for a while. So I've been around I've been around the block as they say and one great thing about PT distinction is if you go from Simplicity to sort of explicit detail in a short amount of time if you need more detail, if you're expert in programming PT distinction makes sense for you if your new truck programming PT distinction is great for he's got a great Library. So I love the fact that it will it will sort of grow along with your training business. That's one of my what's one of my favorite things about it off. So far having engaged with it for only a few weeks. So, you know, I gotta say normally I don't support your choices Jonathan. We all know that but in this case, I'm willing to say possible that you didn't make an error. There you go. I mean, that's fantastic. So guys if you're listening and you want to get going with with that deal with that special deal for PT distinction, you can go to the show notes for this episode. Just go straight to on line train of thought slash p t d and you'll see that this coupon code just entered and when you check out and you'll get the 60 days to check it out. So the only trying to show not sure if you guys know is actually produced by the same people who create need the Online Trading Academy. I'm the founder of it all of us are graduates for when and Carolina. You guys are both actually level two certified. Is that right? We're we're big if you guys can hanging around for for a few years, you know communities. I feel old and young at heart and one of the things that I'm dead. Proud of with the online training academy. I mean, it's not the fact that it was the first ever text book for the subject still the only textbook the only real curriculum that exists for online training and that we've said we have worked with more people than anybody else what Thirty thirty-five thousand or something people that we've worked with in in eighty-seven countries. So we know what we do works. It's it's actually the longevity of the success of faith in programming and that's something I'm super proud of because the methods that we teach are agnostic, you know, they don't fall prey to changes and algorithms. We don't teach you necessarily how to leverage like the newest hottest software social media, whatever it is. What we do is we we Empower you and and we teach you strategies to actually get a jump on and and understand what the foundational principles are for Success. You know, what are what are the skills that you need to up level to be a successful online tournament? You know, we're talking everything from obviously your mom. Skills your business development skills to your your client skills, you know motivational interview and how do you assess clients online? How do you take care of your clients? Well, because even if I could help you get more clients, if you can't take care of them and get the good results then you know, not much as good as going to happen and you're going to have to keep Reinventing the wheel and that's straight-up exhausting and you're destined to fail and that's that's one of the things that I'm most proud of that. Our community has been around and continues to grow. I mean we've been around for eight years. You can't have an educational course that's been around for years in a platform that changes as much as the internet does and not really have struck on some very important fundamental foundational principles that are wildly successful wage. And and so if you guys are interested in that encourage you to check out the Online Trading Academy, we produce this podcast and and and we've gone for a while we're going to be around for a lot longer and we'd love you to join us home. Go to Online Trading Academy, then then we will take great care of you. And we do of course have a guarantee and we guarantee everything that we do as well. So there's no risk. So check it out Online Trading Academy video online trainer show playing yourself later show. This is the online trainer show. We shouldn't have a black cast. Can I introduce it in the voice of the Dominican man offered me drugs. Can we like start? List of like random voices kind of like improv like today you're going to introduce it like would love that. Yeah, that's that's seems to be a lot of work, but I'm just going to do it this one time. It's just a lot of things that I need to do on any given day and I feel like that's not high up in the priority queue. This particular need is interesting of yours that yeah. Hello ma'am men a home in a a today today on the online Traders showman. You want episode 38 growing the business from the bulb you want some of that Oh my God, it's it's it's off the rails early. Here's the only country that show so you just don't know what just happened. But Jonathan was telling us a lovely story about being in the Dominican Republic La Republica Dominicana. If I'm not mistaken go, you know, and yeah, I took Spanish. I was home classrooms out. So in in the story he was telling us about the area where they were staying and just walking outside of your hotel. You would be offered either cocaine or a lovely lady to spend the evening and and this this was the voice of this was the same place where the security code would bounce Calvin on one me with a shotgun on the other choice another tell me make sure that we brought up but this is how we brought up a one-and-a-half-year-old solid was also the place that the the dog Just thought that Carolina was my wife and congratulated her. So please come back for more parents and relationships Your Life rated show. So at the beginning show Jonathan before we got on air Jonathan was like hey, can I can I introduce you show in in the Dominican voice of the man that offered cocaine and Ladies of the night like we're going to say no to that right? I mean you guys have heard the show Friends. I thought surely he's not looking through the three of us for any type of guidance or support or normalcy you realize it was a rhetorical question is not like like our opinion actually matters member of the page numbers suggested more voices actually issues. Like can I give you a list of voices to do every episode? So that's that's the that's the kind of structure that we're working with here at the online training. You're welcome home away Nia with the way you soon in I think Jonathan like this is what Lithuania wants we seem to do very good and countries that end with Kia. Yeah. We really do Romanian any any length away Nia Long Pause near do you think Bosnia was listen? I don't do they have allowed. My last child is checking whether whether that our numbers are like m is an excellent fact-checking her like early on in the podcast. We would ask her to check things now anything slightly ridiculous. She just opens up Google or or her computer. She she knows what you're going to want to know the answer to this nonsense. Really? She's like, she's like that person at the dinner party that everybody hates. It's like everybody's talking about it's like everybody's like talking about something ridiculous. They're like a boy band or whatever we talked about this everybody's talking about some dumb thing or some dumb fact and then some joke takes out their phone and actually looks up what the fact is. You're like, nobody actually wanted to know where to start off talking about it and then the person that somebody's like know actually though hit single was in two thousand and four you're like, oh cool now, we now now we're done talking about that. It was dead. But Emerson's green. She agrees with this description of herself. By the way, she raised she's raised her head and nodding and validation that yet owning it and I am that perfect actually the month. You don't know dangerous animal in a world is the hippopotamus actually just let us talk about lions for God sake please but it's not yet due to you hippopotamus. My the most dangerous animal don't look it up. You don't need to just like that just like that kid in Jerry Maguire. Did anybody see that movie Jerry Maguire horn with the little kid that had all the information like boys have a penis and girls have a vagina like he was just he was from Kindergarten Cop Arnold evolutionary. That was yeah. I know it was a different kid cuz it was like ten years up there, right? That's right. Because the Jerry Maguire quote quote was dogs and beans can smell fear. I think the kids said that in that job. Movie but he grows up to be Emer law enforcement. So it was a child actress that would look like what the time and then grew up in when we knew it behind the scenes. It was very, but that's that's what Sam has grown grown into you to watch some more T V when I'm getting eaten, I really need the LEDs reference. You're lost and most of these conversations get on a mobile phone number are on board though. So so blissfully unaware you are you most of General pop culture you really are really fantastic way to live. It's like it's like I was at the bank ordering a Mexican pesos and well cuz I'm going I'm going to be Mexico again for 3 months in December. So is that the bank order Mexican pesos in the guy was like the teller was like, okay. Can I just confirm this is your phone number was like, yeah, that's my phone number. But if you call it, I won't pick up and I don't have an answer machine and he's like well, how will we get a hold of you? I'm like, well, it takes five to seven days. So we'll be here in about three months. Like how do other people get a hold of like people who are want to get a hold of me know how to get a hold of me life is life is way better when people you don't know can't get home. Yep. I screen my calls baby. Yeah. I'm like, I don't know this number let screen the call if you actually want to talk to me like he's like well how will you know that the money is and I'm like, well, you know, it's like two weeks is the max so I'll be doing weeks. What do you mean? I'm just going to show up when it's convenient like in your your youthful exuberance and control, you know, there was there was there was a time when I was not far from your a just where where we didn't have caller ID. You just had to answer the phone and talk to the person and rang it that that's that's the thing is like a Russian Roulette. Yeah. Yeah. Yeah. I mean you're you're you're playing with your with your social life by not answering that phone call because that's right could have been Oprah Winfrey could have been filled out of him. No could have been Publishers Clearing House all popular things in the eighties, you know, you didn't know there was no there was there was those are the three most popular things in the eighties are filled down a new Oprah Winfrey and then Publishers Clearing House phone now, that's a fact don't look that up Amber. Don't ruin it for me and Bruce members looking down. I feel like she's writing down something on a coach. Yeah. She probably is like move it along Kettle. What's what's up with you Carol? How have you been a saw the Chaco match the the match for that Jonathan you referenced it in earlier podcast. He gave me this great doormat for top girls. And you had a picture came up in your in your home. Was it got your tomorrow? Like yesterday's Facebook memories. Yeah. So so that man is coming with me to my new house in a couple of weeks. So yeah, thank you Jonathan. I guess I don't know. I think you you probably had no idea. You didn't even know it would be like always present when you when you bought that was that was the entire in town. That was off. Everything is a calculated move with you. I forget it wasn't just about you know, being nice to me. So big kettles moving into very City Hall and that is now going to Adorn the steps of them see Hall in Delhi, Ontario. It's going to be amazing. Yeah. We're I mean, we're friends seeing it up. What can I say? We're clasing it up. I remembered laughed so hard if the sign that's like welcome to bury on the highway just says you better have tacos like Nancy line. Oh my God, I would love so hard if that just gets spray painted on the workers. That would be amazing. That would be amazing and Jonathan we gotta it's I don't want to steal your thunder cuz I know you may talk about this on the podcast today, but there's an anniversary today. Right? Right, cuz I saw a post on the internet on Facebook and I read post sometimes yours included sometimes and drink care of that stuff settles back on the sauce guys, by the way in like her purple Alexa. Drink back on I can see the brain cells falling out of her ear canal right now as she injects us and our fries but it's like it's like the color of like a Willy Wonka Cotija. You're really it's it's like an animated drink. It's it's like like, you know generated liquid. It was nothing natural in the world that is that shape of purple. No, that's not buy it off, which is great and I will continue doing that and you cannot drink shame me. Thank you for something like it was just not even heard. It's like yeah you go girl off like a meteorite fail somewhere in Canada somewhere in Barrie a meteorite fail and need this irradiated meteorite had juice losing out of it and Kettles. Like I've been if I add water Thursday will be delicious never look back. She's ever look bad. She explains her superpowers so was Cadet so so so Jonathan it's an anniversary today. Are you excited about this? Cuz this is dead. He'll I mean this is this is real rich just found out about it. I just found out about it like an hour ago. I had no idea that it was the anniversary and it popped up in my Facebook memories and thoughts. For those of you wondering know this does not have to do with my wife. Not at all. Not at all. I know when that anniversary is, it's July 10th. Good job, John MacLean end up to check back as he checks Google 2016. You literally google Jonathan Goodman's wedding anniversary on Google right now. There's two weeks instead checking his birthday. To know I bought that down. I've got the anniversary to Jonathan. Thank you. Thank you Arnold and the boss the anniversary today is the anniversary of the original release of the first-ever course and curriculum for building an online training business. Wow. So when 2013 on September 17th, which is the date were recording us again podcast mistake and this is not going to go live for a couple of weeks off. You ruined football. Yeah, but on September 17th, 2013 a program called 1K extra was released one kxtg was the precursor to the Online Trading Academy and what what we decided to talk about today. This was ambushed Brilliance. I didn't think this sent off. Just like a hundred possible topics and I don't even want to look at this list. And then I just like fill it out and like point at random and one of them is how we pick them. But God that list just keeps getting bigger and bigger and I just I can't even decide but it really does get bigger like a CVS receipt now. These coupons come along for no reason for the Memories is just there's I'm buying I'm buying a pack of gum. I don't need 500 down on a refund policy for the pack of gum. Okay, 27 coupons what I buy a pack of gum CVS wage. Seriously. Yeah. What's that a Mitch Hedberg? Skip the comedian he talked about like getting a receipt for a donut and how it's just the most ridiculous thing. Like, I don't know what you want to do a coffee shop and they said if we don't give you a seat your meal is free. He's like, I don't need a receipt with a donut. This is that coming back on my taxes this year in this donut. So so what what I what I thought would be fun to talk about is a little bit but the journey but also about this idea of like what K extra I mean, you know, obviously it led to the Online Trading Academy and it was fine and it was supposed of a curriculum on the thing off, but it wasn't put together well, Yeah, I I was going to say a few things about the the ad was very interesting to read I'll put it that way. Yeah, the the the original in your original enrollment off about one case and you were so excited. You know, you were perceptibly excited. You could see it in the wording of the of the announcement, you know, it was back when Jonathan had feelings. Yeah, that's right. That's right. This is just so pretty. This is Priya Thomas on Jonathan Goodman. This is back when he is back when you still had emotions store excited. It was it was and it was a beautiful thing to witness Jonathan in your writing was beautiful too witnessed. But if it was, you know, I I giggled a bit at the at what you wrote then off because I'm very familiar with what we what you right now and the sort of the complexity of the clever complexity of what ptdc does now compared to the very simplistic wage. And which was basically like we did a thing and it's one k actually miss awesome. And here's a link like that was pretty much the you said there was like it was like a Mill House. We always make fun of like people who uncomfortable sales and like they sound like Mills. Okay say you should you should buy this and like it's really good excited about it. So like you should you should buy have you thought this yet guys you guys if you click the link, you you might you might like this is my end. You might see why don't you do no. No, you don't want to you don't want to wear exaggerating but this is a slight exaggeration and with the book, but no the posters really simple, and I thought I thought it was great for me to see You going from that point to the point that I understand you right now, which is what I want to talk about. I mean not just think it's not just the writing and and and the structure of the writing but more so one that was particularly interesting I think about one key extras first off like the sales page. I found it a while back. I found a copy of my key. Oh, this wasn't half bad. But Super Stanley. It was like I'm I'm going to make you wish type thing. Right? Right. It wasn't bad. But it it's it's much more nuanced now for sure, but the program itself. This is not put together. It was myself in a one bedroom apartment. I made PowerPoints. So there was a jumpstart in an advanced module that was it and then there was a creating a new asset bonus module, which I don't even know what that is. I think it was like how did you any book or something and and all that? It was was it was PowerPoint that I created were a basic wage. Like pictures on the internet and put them into a PowerPoint and and I I screen was quoted my computer. I had no microphone. I had no camera. I screen recorded my computer hacking into my computer clicking along the PowerPoint. So the videos are not even a picture of not even me on the video. It's literally just the power point then I'm talking over it. I didn't know editing no post-production nothing. I then took the videos and I uploaded them to was coming to go to Avante still exist, which is like a multimedia like print-on-demand. So basically they create the TV off and then the power points. I did no work on whatsoever. I just I gave them the power points and they put them together in a binder so that people could follow along with the power points to the videos. And that was it that was literally it and what it's so interesting like that was my chapter one dead. Right, and now I think it's so easy to compare your chapter one with other people's chapter 10. Yes, and everybody's got a chapter one. And so this reminded me of mine and I want to talk about the progress of moving from chapter one to track down a little bit. But before I do that, I want to make sure that it's known that I'm at whatever chapter I am in my journey now, I mean, I'm definitely past chapter one, you know, everything we do as much more polished. It looks good. It feels good. It's professionally produced. Yes exception podcast is the exception right? But I mean, I'm talking the Online Trading Academy specifically life that stream of product, right? Oh, yeah, that's way better than missed way better than this and what I still compare myself to other people who are perhaps farther ahead than me. Fully knowing that there were a number of people who compare themselves to me who are early on in their Journey. So like that is always going to happen. You're always as you as you get better and move along and flip the pages of your own book. You always going to encounter people who are even farther along than you right and and it doesn't end so you could learn how to deal with it and make sense of it and not I mean, let it file you up for sure. But don't let that kind of comparison really beat you up Tim too bad. I guess that's the first so yeah. It just made me kind of like sit up a little bit and think about, you know, kind of a journey up until now and off and remember just Remember back then how much simpler things were I guess and like a a part of me envies that a little bit. Yes, ma'am. I mean I could just sit talk you into my computer video and and I I can't do that anymore right now stuff is much better now, but like I talked to some of our friends at Precision Nutrition about some work that we might do together in the future and our company can move very very quickly. They were extremely agile their company because they sold because they're now owned by by private-equity from for this majority owned by private-equity firm. They've multiple levels of bureaucracy that they need approval to do anything on and so they can't move as quickly. So like they Envy me because I can be much more agile. I envy them because they thought A lot more money. So right it's just it's just it's interesting and I think it's important for anybody at any stage of their Journey, you know, not just say, oh my God, like like I should be them but take pride where you are and and enjoy the steps. Right? Right. And and when you when he says that that you know, you should see it all that little bit more agile. What it means is Amber does does it so generally whenever whenever we whenever we complement this organization anyway, what we're saying a name is will forward it to Amber and she'll make sure that something gets done. Basically just just the most tagged the name in this organization by far by far you you think job name would come up a lot not at all every other post in text and slack Channel. Bureaucratic mein SE is at Amber Rose 100% keto did you know Bob? Did you know about ptdc in 2013? I did after 1K extra. I wasn't familiar with no catch to listen to this. So I remember when white m1k came out after it wasn't it was a few months before that that I had actually sat down and read every single Blog blog post in the ptdc. Then I every single thing that they have in the archive. I had gone over it and then when one came out, the only reason I couldn't do it was we because I was too broke to be forwarded seven years ago. So into owning your process and owning where your are and you're the chapter in your life right now and how things change that was me seven years ago where the you know, my wife and baby, you know trying to start a business and I could not afford one k extra and here we are. That's a great segue back to back to Jonathan and just you know wage. During a chapter one to chapter ten. Like he said, you know even comparing your own chapter one to your chapter now keto that's that's that's significant. I don't think I came along until probably a year. I think I've jumped into like first iteration of O T A and I think that's I think that's around the time the same time that I immediately got the information from Jonathan from Berardi home that pean culture should follow ptdc. And so I was late to the party so to speak but but Jonathan, so, how did how did you you know, what what took you off from one k to where we are. I guess that's what you're going to talk about today. I don't read the topics before we report. Yeah, I mean in natural random questions. So is that where you're about to talk about how you got from lights out there like a general process. I mean, there's less it's not really about my story. You know, I think I think what happened that this is the anniversary kind of spurred on this topic, but it's more about like, how do you grow something else? Right reliably. How do you how do you do it? I mean, I'm not opposed to get done right taking on debt done. Right? I think if you really understand it can be very beneficial but I also very strongly believe in bootstrapping and and I bootstrapped the entire company. So for any context I've never taken debt. I've never taken alone and and I've retained a hundred percent ownership of the company. We have a couple key staff members now who have some vested Equity that has invested yet. Basically invested Equity means is that if I'm around a certain amount of time then they then they have a little bit of equity in the event in the event that the company sells and there's there's a whole bunch of ways that you can structure that in, you know structure which goes to invest in equities, which effectively means they don't get dividends. They don't get anything. But in the event that the company sells they they do get, you know, a few percentage points, but I haven't seen you know, which is actually very very well and I take a lot of pride in that it does mean that we've grown perhaps slower by not accepting infusions of capital but or dead Taking on debt that could hamper us. But basically what it meant is that step one. I kept my expenses extraordinarily low in the very early days. I worked my ass off unbelievably long hours late at night early in the morning. I said no to a lot of social events. I said no to a lot of family events. I I learned to do things myself. I mean I learned to do basic photo-editing basic coding, uh, so that I could do almost anything myself in the early days. And as a result, then I gave myself some time and space to be able to effectively figure out what worked and what didn't work. And then as I started to make some money I start bootstrap it back into what we were doing into better production. But also again just to learn what works and what didn't work like I got on the phone and how many times we said this new podcast talk to people you will be amazed at what happened right after 1 get 1 K extra came about originally because of a survey that I did in 2012. I did a hundred forty-seven phone calls off the 13-minute phone calls. I did a hundred forty-seven of them with an audience with a community and then we did a large-scale survey as well to go along with that. That was like a Survey Monkey type survey and that's how we actually figured out. Not only that online training was going to be very important. But that's also how I figured out that a thousand wage. There's extra makes a world of difference to trainers and kind of narrowed in on that. Very direct specific after 1K extra came out. I got on the phone again, cause it's 917 phone calls that were nine minutes long with students of the program myself. And at this point I had an assistant who was like fifteen hours a week or something. She wasn't full-time Courtney. Who was who was awesome. He was with me for five years just not anymore, but she was she's great. We connected on Facebook with pretty much all of our students as many of our students as we could. I should say pretty much all as many of our students as we could and followed them and actually have processes in place to see how they were using our material or not using a material. So in addition to speaking with them, we actually watch them and took notes on what they were doing and what weren't they doing and was able to figure out how to improve the materials wage. Stop them. Okay, and then we came out with the ocean too. When we did that again and came out with version three and that's how we continue to improve the actual materials of the program less about the production quality cuz I guess what you will find out is that production quality matters way less than you think you're messaging matter is off with your product understanding the problem. You're trying to solve an understanding where people are kind of falling down. You know, anybody who goes to the Online Trading Academy will attest. It's like the amount of money that we get in front of and discuss before you even think about it or before you even worry about it. And then once you get there, you're like, oh my God, they're reading my mind. It's like cuz we done this with thousands of people for seven years before you like right? It's not that we're reading your mind. It's that these are common thoughts and nagging feelings and and and perhaps negative emotions off. You're obviously scared about putting yourself out there in this way, and we know that and we get that and here's how you approach it. And so over the years it was that process of continuing to work very hard to improve the product and improve the understanding of the market by talking to people and then putting out new versions of the program over and over and over and over again, and it was almost for the first like four or five years to be honest. It was basically just me when it came time to evolve into the Online Trading Academy. That's when Alex came on board who's our head coach and woke took me to project management now, he learns the program day today. But we you know, we still went to the program like online training academies in version three now, you know, the the reality of it is online marketplaces Dynamic things change people's sentiments change best practices. I would say foundational strategies don't change but best practices of how you apply them do and so we've continually have to adapt with that and then you know, when it came time to hire other experts to get independent looks at the program we put money towards that, you know, we hired the senior course developer from Yale University to do an independent audit of the program. We hired another academic a PhD in distance course learning designs to an independent audit not of the success of the materials, but of the learning styles of how people navigate these things that's the general process is just to be dead. relentlessly obsessed with the nitpicking with the fine details. There was a great. I think I was a Harvard Business review article with Jerry Seinfeld asked him about the creation of Seinfeld and it said, you know you guys basically the interview went like the interview with you said you guys worked like really hard on this like you didn't sleep for years type thing. Do you think you would have been better served by hiring a consulting firm like MacKenzie or somebody to come in and maybe help you out in a bit and he says who's Mackenzie go there are there are there top and consulting firms that are they funny. I'm just well we'll know but they'll help you be more efficient like yeah, I'm not interested. The reason the reason why Seinfeld was so good was because of how Relentless we obsessed with quality. We were weaned it every single line every single scene. That's what you have to do if you want to make something really great song. I mean in terms of like making it look good and feel good. It's not very hard. Once you have a little bit of money to hire production companies and designers to make something look good and feel awful. But you are going to have to be the one to give them Direction on brand you're going to have to be the one to give them Direction on the messaging and who this is for in a lot of the time you just don't know yet and that's okay cuz you had stage one you in a learning stage, right? Even if you're at stage two or three you're in learning stage like Embrace that don't be in such a rush. You're not going to be behind because even if you move slower now to make your thing much better the reality of it is everybody else will be trying to go so fast that they'll constantly have to reinvent what they do and be pushed back to the start and you're just going to be slowly making your way through chapter one chapter two chapter three chapter four and they're just going to Keeping knocked back to the beginning and starting over and you're going to look back and seven years on September 17th and get a reminder and Facebook and be like, holy crap. I've come a long way. It just trickles down to everything. No, right, you know, the the one thing I like about oh ta the sort of the coaching side of it dealing with dealing with the students and graduates through o ta that I need to do is that I can very easily correlate what they're going through and business to Fitness, you know had one person tell me, you know, how the five people a day. It's just so challenging its own know when the last time you did it. I did it about three weeks ago. I said, okay, let's flip this I walk into your gym and I say, hey we're willing to grow my legs. And you say how often do you train legs? Well, I did like three weeks ago. What do you what do you tell me as a coach? What do you tell me? Like, you gotta get the Reps? You gotta get the Reps in anything that you're doing. It sounds like you did the Reps. That was a solid analysis log. My better analogy, you know, so so Jonathan here's here's what I'd like to do. If you're willing to do things that people ask you to do ever. I mean, would you like to do I have really bad at doing what I you know, I felt that was sold in my Constitution. I felt myself saying and I was like he's not going to do this, but it'll be great for the podcast. Either way. It'll be entertaining but there's always a chance people enjoy the friction, but can you sort of correlate that well, you know, the bootstrapping of PT dcota are there any tips here? Like if if you had throughout three bullet points for for the for the class today that how you can correlate what you did with the organization to their their business are are there are there some bullet points that you can be sort of, you know, when you start do this, you know certain because what one thing that I'm hearing a lot about issue our ability to survey and I don't know that if coaches wage And I don't know if we do that enough with the people that were coaching, you know, you you get them in and you coach them for Fitness, but you sort of don't take the temperature but at least I'll admit for my own business. I probably don't take the temperature as much as I couldn't I could so I probably don't know enough about the things that could improve the effectiveness of our process of that makes sense. I'm telling on myself. I don't mind doing it kettles she's awesome. But but me, I don't do that stuff like so are there some takeaways here from your experience going from chapter one to chapter ten that we can apply to the fabulous cultures who are day drinking and listening to this podcast. Karolina for anybody for anybody who's not watching on YouTube? Karolina just took it one of those like airplane bottles of vodka. I just and just started just pointed in a neon purple drink better limit and a little mess with my reputation. I said I'm so so proud of myself for never have been drunk on this pain cuz I plan on keeping it like for now for now. It's a great Street Kettle. You're amazing. It's not something that should be notable off. What are some take homes for my story. It's hard to be very very actionable with this kind of stuff. I will do my best but it's hard because my situation is very different from anybody else's right and I truly respect that and to give you, you know specific advice on what to do for years. Specifics that you're like it's just there's too much context and Nuance, but right what I will say is that being relentlessly curious is very very important job. I mean really just addicted to curiosity you have to question everything you have to understand that, you know, nothing about how things actually are walk-in. If you know a few things assume you don't because if you go into asking questions, assuming that, you know stuff You consciously or unconsciously affect the results, right? And so View really curious be really really good at asking questions. And I mean when you go to asking me questions on this podcast, like go into like hey, why don't you do that? Why you thinking that song? Um, hey, I mean I might be wrong here and and and totally cool. But but you feeling this way right now and just be really really good at that and go through as many beta testers you need to to gain enough confidence in whatever product or program your doing. I love beta test. I mean, that's why we do the founding client challenge. I still do beta test for new programs. So we put them online trainer coaching. We only took a hundred clients for the first go cuz we wanted to beta test it. We wanted to figure out what we had what we didn't have. And we're going to talk to a lot of the people who are going to it. I mean, we're already starting to and seeing how they're feeling. Right cuz we know that there's a lot of things that we can prove in the program and we're going to take that and learn from it off with the final part is and this is you know, I think perhaps the biggest piece of actionable advice is whatever you do work to give yourself room to be able to do this paperwork. Here's what I mean by that a lot of us get stuck. It's very easy to get stuck in a very active state in business where home was super busy maybe finances are stretched or maybe we believe finances are stretched, even if they're not you know what I mean? We haven't actually done the math to figure out how much money we need. So one thing that we need more than we actually do which is a lot of what we we work with people in OT a very very close to the beginning as like objectively figure out what those numbers are right? Because if you don't you always going to be home So listen, if you do even if it's high and even if it's hard to attain, at least now, you have the oldest now you have gold, right? And what happens is when you don't do that work when you're really busy when you've taken on too much and you're not good enough at say no it's very very hard to have any kind of room to do this work to actually get much better off. And so figure out what that number is how much money you need understand how to say no, which is perhaps another topic for another episode like that down C plus receipt got longer for CVS receipt got longer because when you have that time and when you have that space you can put a lot more effort into a really getting better. And this is the work that's so few do that will set you apart in such unbelievable ways. I'll give you one example before we got to go is somebody just posted on our Facebook group just before this, you know in a regular Facebook group. This isn't anybody who was a student of life but he said hey, does anybody have any leads on good people to run Instagram ads for me? I'm looking to hire a consultant saw that and I said hey baby, but like can I ask you a few questions first because I don't you know, I didn't really like I'd seen his name but I didn't really know a lot about him and and I said, you know, you're basically are you programmed in packages and conversion systems downloading said, yeah, they're pretty good. It's okay. What are they? He told me that when I was like those don't seem very good like those seem like like they're not that actually not that much correction, but you have a couple of levels you have different price points stuff and that's fine. And and I said is your issue that you're not getting Netflix through cuz he said that it's convert. I don't quite believe him that is sales and conversions are really dialed-in birth. To be you know, it's just it's so very for that to actually be dialed in that. I don't believe nothing against him. I just don't ever believe it when everybody says that until I actually see it and then he said I'm not you know, I'm just not getting enough leaves and and so I click over to his website and I find his Instagram and I go on his Instagram. He's a hundred and six thousand followers. With like decent interaction. This dude does not need anybody to pay to acquire him leaves off. This dude needs to figure out a much better way to convert the existing. I literally wrote in the, I was like, whoa, you have enough people already connected to you down for 10 probably twenty lifetimes. Yeah and a couple very small changes in how you ask and how you can vote and probably fixing your package structure wage. You should easily be half a million dollars you organically at an eighty to ninety percent profit margin easily, but but He's sitting there and saying I need more leaves. I should pay for them. Is that not a perfect example of like you got a question everything and you gotta give yourself space to actually figure out what the heck is going on here. Right. The knee-jerk is I need customers any more leads like you have a hundred and six thousand people who are following you on Instagram for your Fitness and Nutrition advice and you telling me that you have thirty two clients and you need more leads. Let's figure out what your conversion rate is 32 of 106000 like thousand less less than 1% point zero zero point zero zero zero three. Sorry. Sorry. Sorry point zero zero zero three zero to reset. Yeah. What do you think your problem is? It has nothing to do with leaves. Like that's why you got a question everything and just thought I would let mostly curious. But with the actual problem is and give yourselves yourself that I'm done. Give yourself space to figure it out. Well that this has been a fantastic rest show Jonathan. It's it's just it's good information. I'm telling you I've seen the the internet's are speaking about like episodes 31 through thirty years. Three getting a lot of feedback about those episodes just the actionable tips. I think that this will be another episode that people will have that same same feelings about the actionable tips. I can't wait till the to the to you to the newer episodes can't come out cuz I think we've done really well with those like we're improving maybe I should survey that I'm going to get it on the phone. I'm going to page hundred Seventeen phone calls a 13 minutes each to tell if the people who have listened to this podcast that many I'm just going to brush up on my Lithuanian and took a survey out survey the people Kettle anything to add Amber anything to add you guys going to say. Okay. You guys are good. All right. Thanks so much show notes online training, / podcast. I nailed it this time. I had the inflection it wasn't confident, but it was correct. And that's okay. That's all I need to do. I just need to say the wrong thing. The right thing Jonathan was shaking his head at me looking at this monitor off. I was intimidated by the look on his face and his Lush beard and it's very intimidating Jonathan. I don't know something about it that you don't feel as welcoming to me anymore. I probably you know, you could deal with that on your own time. You're running your own business, or I'm not here to judge you but I'm just saying I think the numbers go down with the beard. So we'll be back next time for another episode of whatever it is. We talked about in whatever episode it off is thank you so much for tuning into the online trainer show jingle jingle jingle jingle jingle song too late or so. This is the only Line train ourselves. We shouldn't have a podcast.

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Ep 1: Start by Putting Yourself First with Yeo YiQuan James

It's Possible - Conversations with Successful Online Trainers

30:52 min | 2 years ago

Ep 1: Start by Putting Yourself First with Yeo YiQuan James

"The next question that I really asked myself is making sure that every pi price on every time I make something, the person who is going to be winning has been client read-end that doesn't mean that I'm losing out by just means that the client always feels like he or she is. Hello and welcome to. It's possible conversations with successful online trainers. The number one show between who want to hear the real life stories, strategies and step-by-step advice. Mothers, just like them already successfully building online business. Now I'm John Goodman, founder of personal twin balance and to and the Online Trading Academy and I wanted to just give you a quick gift. If you knew just go to online training dot com slash intro. Or if you're in the United States text PT DC, two four four four nine nine nine point awesome. Let's get into today show. Oh Anna, welcome to our Facebook live series, where we are talking to successful online, trainers, about the number one strategy that they have found useful for their business and exactly how you can implement it right away in your business. I am super excited to be chatting with everyone today. I'm your host Brittany bird. And if you guys are unfamiliar with me. I am the PT D C's communicates communication officer. That's enough. Oh. And I will be interviewing our guests our students over the next two weeks. We sharing their stories with you. I am. Super excited to have James with us here today. And now James is an OT graduate band. He has had tremendous growth since taking the ta core. So just a little bit about Jane's. He's helped multiple athletes win medals. He's created really strong. Referral program and value added coup his business. He's also been hired as an educator for a multi it national supplement brand, and the list of James goes on. It is absolutely amazing. And without further ado is I want to introduce James, James. I'm so excited. You are here with us today to share your story. Thank you for inviting me in this is going to be wonderful guy. So James, let's cut Ray to it. I want to know what is your number one strategy that you've used that you found to be super beneficial in your business. I think the number one thing that helped me which really understand my needs a when it comes the radio taking care of myself if they can get this, and I found that the very important one of the places where we found that was, so muddy one of techs go in the Online Trading Academy where you really find that the one question the hope muddy went less about what is freedom. How does freedom? How do you wanna wanna feed them? What does that mean to you, and how do you, do you want to take care of yourself? And I realized that when you understand a lot about yourself in how you, you take how yourself you can actually put into you can keep put a site inside thinking about what else can you do to take care of your clients, because once, you know, your knees? Well, wants to know how to your needs very well is very easy to start thinking about, they can come up plans and you don't really have to worry so much by south off of that science on density wanted to be gusts. Most helpful metaphor. Takeout myself and any their clients. Because then you don't have a big Cup of you have to start thinking, okay? I need to make money off my client. But you'll only question is huddled become the solution provider for my client nature that sit clan received the maximum benefit of whatever he or she is paying me full. Really now. That's amazing. And I want to elaborate a little bit on that because I feel that there are still many trainers at their that do the reverse of that rhino. A lot of people start thinking of how can I make money and not necessarily? How can I take care of myself I right? And I think that's really really important. And I'm really glad that you're sharing that message. So do you want to explain like, how you kind of did that with your business like what was the first step that you did when it came to understanding like, what your freedom was going to be? I think the very first thing I did after looking for that. And reconsidering of my needs is to start to consider how much do I do? I really need to take out myself, and what value of what kind of account me's. Why have at the back end? How do I make sure that I actually cut up these needs end as one ero- where you start thinking, okay, how much do I need before? I hit freedom of my own on a monthly basis. So I think that was the very first thing that I got to cover. Yeah. Yeah. I don't mean to cut you off have more the viewers watching here, wet would be what, what when you describe needs. What do you mean by need? Stu mean rant food king elaborate a little bit on that. So I was looking more to us. Of course, we're for me. I don't have ran 'cause my parents, but, and you take out my own transplant you'd think about my own food, basically need to measure. I have money coming into my pocket. So the plus things that I need to think about what he's basically means and how much do meet in other to make sure that omit the good thing about this. Is that I'm a very high maintenance lesson side of the device in light? It really helped because then I know that, okay? Vin the VIN man, I just needed navy tells us to keep myself in life. Yeah. So that was probably the very first on Dacian that I took off. And everything else was kind of like a bonus to me. So if I'm a thousand dollars, that's probably about three and a half clients. So that was that was in as a very good number. And that's a really great way to consider it because I think a lot of people start at, you know, making money like I said, but they don't realize that if they focus on how much income, they actually need to generate her month. It's not the stressful as we kind of make note to see my final times, people think that they need fifty sixty clients when in reality to meet your needs into a really good quality life. You, you like you said, you only need three clients to meet your monthly bare minimum needs. So. So after you figured out what your needs were. Where'd you go from there? A Dink once my niece will met it was very easy because everything else is all about a client. And so for me, always a theme, 'Self huddling, make sure that I create an environment. Also, you shouldn't with using different modalities in different throughout suggests that plan the best Kennedy neat. So for me every as long as I have five clans in book, I know that my needs basically met in finance us. So next question is just making sure that I take them at the best possible man of on that. I can provide a sub this to end. I find for debt to have been number one had to be grounded in my own principles. And number two, a new make sure that every single thing that I do from from, from the moment. I n roic Lyon has to be killed evening for the client. So there isn't any finish feta isn't any sort of what you call that any sort of financial benefits where I get a complicated because I in selling southern all I get a ref. Because I installing a so this, but then it's so easy for you to start thinking very clearly and thinking about what does the clan you right now in? How'd you actually make sure that you few that using the two that you have rather than to fulfill because I might give him extra few bucks because I actually recommended him something. And I found that to be ready to because that's what I started to slowly. Tom it as a ethical business model of by own yet. I love that. And I agree so much with that. Because I feel like there when you are, once you figure out what you need to be a wing me to, to have to be, you know, at your bare minimums, every month, then you can really turn back to serve your clients, because, you know, that you're gonna be taken care of financially as long as provide your clients, though. I love what you're saying. There about, you know, it's all of the client. Setting up those proper systems to make sure that you are focused on them. So do you know liberate a little bit on the, you know? You know what you have found that your of your chance of been. And how you've been able to solve those problems. Okay. So I think one very unique thing about my generally me as opposed on that. I wanted you any size trains, contrition is in my country so that meeting my starting point super strong, but after that the next question was really about creating the price, Jerry, making sure that you actually have a, a peckish that the client is able to take in. So one of the biggest things that I hadn't consideration was really making sure that even though I am a premium, I do not price myself overly premium that a client can afford so dead, very quickly create that my price. Jerry dropped Joe after that the next question that needs to ask myself is making sure that when I present something to cli- always has to be sure, Sal, because at the one end up trying to convince client. So every time I create a new solution, it always stays that we endeavour it makes the silver easy because. You're literally tiny clan. This is a pen for you to write in winning. You actually going to use the pen to write and that was high wanted to make sure every single thing that selling it felt that we to a client, so that was high release structure of things where it's always with the clans end in mind than I think the next question that I really asked myself is making sure that every time I price on every time I make something, the person who is going to be winning has to be clien rather than that doesn't mean that I'm losing out. But that just means that the client was fused like he or she is winning then. The last thing that I did was to create this conflict around everything. So that is to make sure that I am always Brown debt in always making sure that my principles around. So one of the things that create that the mission always this conflict in my southern us is a money back guarantee. When a client comes to me, the, the, the I don't I don't provide anything free, they pay a fee to meet in order for me to provide a consultation today, averted the consultation doesn't go well, or the client's unhappy, any single we I allow them to get up refined. There's no questions asked. So that creates the sound saw, but they also mean Adele, man that I have to make sure that my job is always done about hundred percent of time. Otherwise, I will have a high amount of money back, which is something that's not good for business. Absolutely. I really love that concept because I really think that, that holds you accountable as well if you know that if you don't do your job. Very well that, that person can essentially. Ask for the money back. Yeah, that's very great. So attune new trainers, and trainers, that are there watching, what would you say could you give them some guidance on the importance of why they should really start with taking care of their own needs versus snorting where most of us start and just think about the money, right? Because everybody thinks I we need to make money I need to make money, all structural, everything else later, tell them, I think those shoe question does thinking to somebody else, very, very recently, I think one of the things that as a new Trina, you really have is your ROY spirits, and the thing of, of us, being new people is that we all have Olympic story that is probably your biggest selling to anybody else that you are going to be selling through tomorrow, and that really means that if you know how to have yourself and you know, how to relate to the premise of. Ever face befall you now have your own side of ground in one side of your own set of Kyrie's in your own sets of. Playing few where you can start setting down the rules and you know who you need to know who you probably can create the best solution for right now. So that creates a lot of playing few in tons of your own unifying point. Then it's question will be how do I now focus on myself? So if you already know, e- solutions for yourself or need to fire right now is what kind of needs the, you want to meet in, other end end, never really create the purpose for why you actually might Salvetti online offline that boys onto the main question of why trying to make money. Why do you really wanna pay for and what you really want to do with this money that you are creating for yourself, and I find that to be often because not only now that you have newfound bus for yourself. You also have a new found putt bus for your clients, so that it's tweet in one situation. Yeah. Really? Yeah. They will quick. I know you into this episode, but I wanted to let you know that if you want to get started on coaching than I have if we get for you. It's a free three day course. And you'll learn co quotes guaranteed to get you online as clients you can register with you Email at online, trainer dot com slash intro. Or if you're in the United States, simply text PT DC, two four four, four nine nine nine. Thanks now back to the show. Now, did you find? In ta we talk a lot about freedom, right? And want to describe. Because we talk about it in module module a wine. What does freedom means to you and, and what, and what brought you to that the number that you create had, like for a lot of people, you know, some of them might not have the benefit of living at home with their parents, or might live, for example. We're in candidate here, soon Toronto. So what would you recommend to those people that are like? They're trying to figure out their freedom, but they don't know what that is. Right. Because they've been kind of stuck in the make money make money. How would you describe like figuring out what freedom means to them? I guess it comes in many forms. I think is on with us when we looking at you want be fined that there are so many phones free does that we can consider a site from justifies us by also the bus, and the meaning and even the goal in life when we talk about finance us, I think the easiest way to really figure out, what is your freedom. Number is to look at your past Bank account, a reconsider. The average is that you're spending on a Monday basis. That's probably a very good way for you to find out whether the debt number makes sense. And if you know about that number is very easy for the decide whether you want that to your number, or whether you need extra. Yeah, of course for Mitri and a half plans. It goes to how much any command, but that's not exactly my nephew, down number because we senior at instincts, like we finance us for rainy days, only in things like potential investment for market team potential investment for branding. What if I want to buy my client new gift that might cost like ten clients for his Dumbo? So these are things that you might need. Reconsider tool. Dan, aside from that you might want to consider about your bus, Angola. 'cause remember with talking about backstory just now we're talking about creating new pup assess for yourself in creating a unique selling point in playing on your own level. Few isa. Also potential reasons for yourself to consider, what is my angle aside from just money? And I find that to be very helpful when you're looking at the long run. Because when you look at Sharon thinking about okay make money, make money, sometimes you fight very tiring. Sometimes you might find that it's quite a trouble because at ya. They always chasing the numbers and sales in potentially kneeing can get very tiring. If that's what you're after the higher, though, when you know that there is a deep up a bus for his above for my keys, they mount Yoenis the few spots nutritionist syncing up all for me. The big up up us, it's really about how do I help other trainers. Learn to coach that clients, in towns on nutrition, and that became a very big plus for me when I feel like giving out that was. That's what really keeps me going that kiss me grounded. So when these Kyle pressures come into play then find that you don't always think about the money in their, the purpose in life, that might be helpful for you to stay on the long run. And if today you were to find out what had boasted at twenty people. You have helped if you ongoing. So those little Weedon questions that I started asking myself and reconsidering, whether the stronger is whether or not, because Leslie on us, whether you're selling online of lying that she have the method that is very difficult is a lot hot. What you're not gonna be sitting down by the beach stricken, y'all soda looking at Sam Rolex wash on driving a car that truth on method that you're gonna be doing a lot of hot work before you even think about getting your I could die or your cherry to Q. Yeah. And he's already big milestones. That when you really hit then you few the excitement. The cost those ready just want us at the end of the day, the real, the real things that really cheated going at a wise that you really know in tons of your purpose in life. Is that to me what freedom of sound like yeah, absolutely? I love that answer and James, I wanna thank you for joining us, today, an for those of you that are watching I forgot to mention at the beginning of this, that throughout the next two weeks, we are giving away, one of the books that John Goodman has wrote. So I see that amber is on here. So ember if you could kindly, choose one of our viewers, and we'll be sending you a book for thanks for watching and James together any final words to wrap this up before we finish up here today. I don't think I have anything very big to say. I think probably the final what is that? If you are really thinking about quitting freedom for herself to join the OTA. We have very awesome coaches and but is a who I should depend on law. When all struggling with my, he says, starry so do come in and dry us, if you're struggling like us and really make a big fuss out today. Okay. That brings up a good point. First off. I want to say that way did not ask James to say that. Does not van pitch for OT. Yes. But students but Secondly I would love for you before we wrap up. I would love for you to share your thirty cents story. Because I imagine that a lot of people haven't heard of that story. And when I read that I was like only God, we have to bring James on this is an incredible story. Era Klay sharing out, of course you. So I think I stopped the leading OT that was September twenty seven been so that was a very tough year because that was actually the that I was doing my job. But money was not the most able in the most but not because my boss, don't want pay me by because that will hit late payment. And so my boss has that muschamp choice. So that was also the yeoman decided. Okay. I don't really want to have this kind of life for life at the cost, that's not exactly practical. So why did was actually to open my own company of pot known? So, so we did that. And then a one of the things that I realized was that, when you open a company, you need to learn how to sell, but shrub my last by, then I think that was my seven year in the finance industry by trauma. I seven years in the industry, I always had a reason to not. Sal. So for Zomba I'm studying and deaf like I have upset as potentially, but I don't really need to sell all doing things like going to development. I was a Krino of no little things like this. They didn't really meet the scale sales, because you had a boss, who is gonna be helping to sell by the everything changes the moment, you say, I'm going to send a company. I'm gonna go on my own. So that was the one reason that made me decide. Okay. I think I should let how the sell. Position. Nutrition was also marketing oath. He does. He's. So I went to take a look at it costs. I mean, the westie scenario is that if I don't know, sow by something that is teaching me how to sell nothing can nothing can be bet from debt. Right. So, so I did that end Dallas. Good reviews by Daniel Radi. So I bought I bought the OT calls on the money basis 'cause I body on the Monday, I bought a he end too, so that, by the way guys, if you have the money to do what I did it was Mary, but I decided that since I need to lend staff, it was just a very natural of off things on my case. So I think I studied qui n to NFC empanel was struggling to actually make money. And for my case, I had a whole lot scale says, so I, I like to come saw a job all traced by Moscow one. So. Within my job. Autry, I can do things like mental training, I can do things like physiological testing as lies ahead equipment. I can do things like shrank auditioning Posner training, a curriculum development. Whatever can think of SF is there eve while everybody can think off in the spotlight. Umbrella can do it. And then I had the biggest of all, which is nutrition coaching as boss nutrition. So those were really my steel said, only problem was that I don't know how Sal, so I did. I think later on somewhere around Jenner VS that do the. Owed he is self. But I think that, that told me about two or three months, if I come to the everything, and even though I finished everything I found that I was still not making income off the I finish the whole he of skill set in text win everything. So what, what, what really happened, Dan? Was that old? He has been sending me a few numbers of monthly payment 'cause I didn't money payment scheme, and I found that event last payments, I didn't have enough money to pay. It also is struggling to pay them. So at the very last payment, I checked in on my bang KYW realize that. Tony has sends left. So that was very scary to me because like, when you don't have a choice, but only descends your Bank, and nobody else in the world is going to accept. Yes, employees. Because if owned company, you cannot survive, so I dropped OT a very Email, and Emba really replied, then, so Emba umbrella set now if need to think about. So why really helpful as looked at my Facebook, I in that she dropped me of message and be started to true on processors that have been doing in Mba's had to make tweaks around of these little things, I think took about two weeks before I finally broke through mate, my, very Fussell and the incidence, then we had a domino effect for, for good numbers. He's on. So I think that was much. So a pro me was good man. And then by. Set ten by managed to get off my home as the working outside and ran myself a cocaine stays. Why really have been since then was that? I took everything that I learned for Online Trading Academy to us offline and what I did was to use a lot of cherries that I love from there to create a way for me to what you could for me to carry myself in front of other people. So that was how I got that useful of one of the things that we really got worse, things like working with while the because on top south among companies in my country of they sell supplements by because I'm not a brand by his son. I can only what we've. Chains that he saw a whole lot of laments. So, so those companies that really want to what we me also got the sorry. Also, got to sit with panels off many different companies who has to do with. I got Kasich, Esquire thing up. All I had either cut kind of go mouth success to be on us enough. It was working with me at Saddam pile time where we try to actually input their watch us into mice of his us. Yeah. So, so those things that really create the old, I also have a trainer training sessions with veggie nectars up. I'm going to have one this fuss sing up on next month to. So these are very, very contracts to a certain extent, end, really allow these things was just making sure that Takata contests within what learning old, he made it offline and then carry myself very well pitchy over to the big boys of or rather highflyers within the industry, and try to shed that same Peche on that same vision than an hopefully create something. That really helps so allow my visions incomes on my purpose that I wanted to do in, in being spas nutritionist relief had been merely because I learned how to that selling. And learn how to have a new new new I for looking at sales, and business development and branding marketing, and these things that I can live without opiate to be on us cost. You probably pay a whole lot more money to learn, like events Monte of whatever with he is, gene, you and then you need to get on from the very complicated that scientists to sit bust off, but will get very easy for you to lend he stuff. And once you put in your critical thinking mindset, it changes the whole story. So it's very easy for you to now show what you can do as an individual, and hockey can be that problem solver for a problem debt of law. Kibo might see a need for. Yeah. So that was really how my starry really begun and then end by became very happy, every time I her message because shifting that, like that's going to be. Ling. That's amazing. Amber, is awesome. I have had the pleasure of working with her already and absolutely wonderful. So can you just in the last couple minutes? Can you share some of the tips that amber gave you? I think that the Gus wind that ambush at with me was the think about who I who who I want to what with. So I think the exact question that she posted me was who do you who do you find heaviest to wake up and stuff or other? Who do you who do you want to wake up to what with tomorrow that will not make you feel like reading about being a personal trainer end? That was one of the few questions that I really want to up to date because you are constantly thinking about how do you make sure that your citizens or is off the that you want to sell 'em? Make sure that they really are being taken care of redoubt butting yourself out. Yeah. Absolutely. While while James what an incredible story to go from having thirty cents in your Bank account to having. All of this amazing experience in working with Fitna fit that also. Are working without supplement company? That is absolutely incredible. So I wanna thank you so much for joining us today, and sharing your story. And do you mind that, if any of the viewers there, have any questions, if they could put in the comments in, and maybe you'll be able to respond to them if any questions for you? I can't do that, for sure. Okay. Excellent. While those of you that are watching we are so grateful that you joined us today. We're going to be going live at from Tuesday until next Friday, so you can tune in here at twelve thirty pm eastern standard time, we have nine more, incredible people to share with you. And we have some incredible stories, as well as well as some tips, and we will be giving L books every day as well. So amber will be retained to one of you will post them comments as well afterwards, who the winner of the book is, and yet, guys, thanks so much for joining us today. Day, and we'll see you again tomorrow at twelve thirty pm eastern standard time buying. Hey, it's John Goodman. And I just wanted to say thank you, so so much, Hoving time to listen up. So if you did find it helpful, they showed other training. Towboat onc- becomes test. Also should have expanded every podcast gets sent straight to you and go searching for hey, you made it's the end. So I, I hope you took away at least one key lesson can use in your journey. And finally, don't forget about you Wayland quotes roots guaranteed to get you more online spines. If you haven't already registered to Email online, train of dot com slash into, or if you in the United States, simply text key, T DC, two four, four, four nine nine nine. So again, thanks for listening more. Toxin.

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How To Optimize Your Process To Add Value and Increase Client Retention #22

It's Possible - Conversations with Successful Online Trainers

41:26 min | 11 months ago

How To Optimize Your Process To Add Value and Increase Client Retention #22

"You know. I've got I've got a bone to pick. You know download this appropriate place for it, which obviously means that as replace short 'cause all we do here is West not appropriate for this place so you know. And I'M GONNA play in a little bit. There's some there's something to chaps my hide you guys know chaps my hide. People who are not nice. Not Nice people mean people I'm GonNa say this and this will be one of my lesser funny intros but coaches out there be nice to other coaches like no. It's not that hard like. If it isn't. It doesn't require a whole lot of effort you know. I'm I mean I'm in one of the groups I don't think it was one of our groups, but I'm in a group. And somebody asks a question and just the amount of the the sheer amount of snark. In the answers like that. So unnecessary you don't you guys know I got here how I became the Rim Jones that you know love in some tolerate. Nice to people. This. My unique skill set is that I'm. And that's about. As you know like in a minute of meeting, you know we're going to be friends we can agree Jonathan marginal almost every other area. I don't know you well enough to argue that I mean I'll take your word for yeah I mean just just go with the gentleman it's the Pike. Just let let me have a mini. Homage Improv, your android. Yes and I'm average breast in most areas. where. Excel I excel in not being total asshole like. That and a lot of incredible though like we get inaugu ambushed. Mobutu she's like you know this person is asking a legitimate question about something no confused upon. On and you're like, how will you professional working people because I'm passionate about looting things and getting better and helping people and you do that by asking other smoke people and how the respectful discourse is isn't that pretty much the point of having a group tasked stuff you don't know like like what what else do you? Expect people to do in a group except ask questions about things. They don't know like nobody was born a tranquil. I know a couple of people but nobody was born trainer. You know you had to learn stuff and you messed it up just. For ten years before I can. You know and I was marginal at that just proves what I said earlier but. No. It doesn't take a whole lot of extra effort. Out, you don't even have to be nice. Just don't be. Starting their. Like the bar. So low housing mess this up Braise super-low like you don't have to be Albie engaging in Nice and stuff. Let me handle that. Just don't be a jerk like that's enough because you guys are ruined and this isn't what we're talking about today. It's Today we're talking about optimizing your your process you know through. You know optimizing things in the process to to create value We're GonNa talk about that later, but you know at the very least just don't be super awful as a human. Manage not to be super. That'll take you places. Your skillset will never go. Yeah. You're. Right the places you'll go. With, other people that are that are nice people that they feel new around I mean that's just how everything works. Basically any opportunity that you have it's like it basically, you could be be really really good at what you do and not good to work with and might get some opportunities will you could be really good to work with us and not great at what you do and get some -tunities. But if you really really good at what you do NGO good to work with L. Man, there's has nowhere world it's your choice to her. It really is it really is. So that's that's our public service announcement for today on on the and I thought it I think we need to adapt a Jingo a little bit. Okay. For segment. That chaps who inside we do need I'm going I'm going to go into lab. De got it. Got It. This is the thing that chapter ruins the shop. Oh Better. Very Roddy. Face calming. Up Ray Charles. Stevie. Wonder a end and. Jonathan Goodman. Greatest Martinez Jonathan, Goodman, and welcome to the online trainer show. Today's up. So twenty two if you're paying attention that is the second. Episode. That we have on this show, the first two was eleven. The Second One's twenty to the next one when what is. Twenty six, it's going to be very foodie is going to be the next one, and today we're talking about optimizing every aspect of the online training. Thanks for being here. Is the on my. Show trainers, uh. This is the online drain or show we should ask a podcast. Johnny Dean, who really optimize things for me? What's that? PT Distinction is cutting edge software designed purely for line coaches to help them save time, expand their reach and give back to doing what they do best helping clients get as ing results. We've got an offer for you at PT Distinction Sixty days at no cost negotiated by Jonathan Goatman going over to all dot com slash P. TD claim your claim, your offer, their their amazing where amazing you're amazing. Thanks for being here not to be outdone. Online training training. To me, I'm all over the place. All amazing this because we're not jerks. rewind replay. The first part is this this show need you really need to focus on? The show through Chapter I. Now, this is not in the car we we have a clever jingle for the part of those Chapman is. Much. You know you your your singing voice never fails to astound me received that however you want to feel like this is how we wash your hands like children's group that has the rights to that song is going to come after us yet like you of you have offended trademark in Romania for. I think you're I. Think you're thinking a little bit too highly that they are ever tuning into this fi cast shot at them but I I don't like to kill your dreams. So you dream on. The Online Trading Academy, it helps you make more money have more freedom and help more people. Align trainer. Dot Com Slash Academy I think is the domain. We'll. We'll find another link for you emerald put in show no off falls back to her anyway. So we're talking about optimizing optimization. You know who? This casts. Ghetto get Elena bellows. Yeah I mean this district. We'd be less optimized. Enthusiastic. She totally thrown that in. there. was there was no depth to that whatsoever. You Know Post Vacation Carolina. Jonathan. Dropped off a bit. You know since vacation. I mean I don't like to call you out on the PODCAST CAROLIINA except when we're recording a bike as but I. You know your your intensity level. It's down a bit looks like. Pose vacation. She's like, why am I even here? As opposed to probation we were asking why would she even here? Tell us what's going what's what's important in your life right now talk to share with the. Important, my live right now is I'm still trying to figure out I found out about were conducting research about how to keep mosquitoes at bay in my upcoming camping trip I found out that the Victoria secret perfume, but it's called bombshell that I happen to own actually a mosquito repellent and nobody knows why because it's a secret formula so they don't know what the active ingredient s on my all my God I'm dousing myself so I smell amazing and. Worship. I. Sponsor Amer. Follow up question. You owns. The bomb show perfume. Before you found out that. To appellant so you went to the store and you look at all of the You said bombshell. That's the one for me is that the actually legitimate story as the that was. A gift from the mayor. So then you. Okay no, that's that's legitimate because. I don't know how to pick perfumes. into be honest. If I would look at wall perfumes one of them said bombshell it'll be like yeah, that's the one I'm getting for a Cold Steakhouse I think I would have gotten but. He, accidentally got me like awesome smelling skin hard to tell. Just another. There's there's so much unpack here. We. Will legitimately need another podcast just for the purposes of. This conversation don't have that kind of time today. Because we've got talk about. Optimizing things to make things better Can it? Can it be honest? I'm not really clued in on on the subject matters today I'm I'm going to fall back. Because I know I know the other people here are going to give us great information. So I'm just GONNA put myself on snooze and. Twenty minutes. Twenty. Minutes I wake up alone. Long enough to wrap up the show that give me five minutes at the end to wrap this thing up. So you guys. You guys take it away. I'm going to have a little drink here in It'll get a hot toddy thinking out. We'll check. Yeah touch I got my watch it I'll check back in minute. Thank you. As always for your incredible contribution at that's what I do. Also bureaus don't wear capes John. Somewhere, Nike ads so so we're optimizing help helped me understand like I'm a student here in on this episode you know help me understand I, what what are we even talking about like? What are we? How do we optimize the process and how does it add value? I generally don't get it yet talking to paraphrase that question. Honest with you? I saw this topic for this test this morning and I had no clue which over talking. I'm just go into this thing I'm to. Ask you what's going on with. Carolina. Just shut off my. Point. Now, I know where my diary went. Optimizing. Means that you look at every touch point of the interaction or even before you have an attraction. With, the pain client like joing the prospect cycle on marketing psycho and you look at all of the small details and you look for ways to in in my words, get a disproportionately loge result. In, exchange for time and money investors. The people do this the reason why I love it so much as it is. Actually has in my eyes from from a business sense. It actually has more opportunity than most of the things that we see every single day because most of the places will you show up in very unexpected ways away actually, very repetitive everyday experiences for somebody like getting a see for example, off the pace thing. Where people just kind of expected to be Monday in in which realistic. And if you can. If you can optimize that who make that special in any small way, and there's often ways where you can make special in a lot of small yet significant ways for. oftentimes, even no extra time. Mamani but sometimes, even a little of extra time and money you will stand out so much. And it's really not that hug to do. It just requires you to think a little bit. And to. Do like the most basic what's called kind of customer journey mapping. and. So the easiest way to start this. Is just I mean I will do it. I'll do it with a whiteboard. I'll do with like sticky notes up on the wall doesn't matter. But he basically look and say, okay from the minute that a client say is start from like from one client has actually bought with you because. Joni mapping joined the marketing cycle was much more confusing conservative. So we won't even. I don't think we have enough time to talk about there's lot more different things to talk about but when somebody buys. What you do is you basically they you basically go through the entire process. It usually only takes now or two in you've just down the first episode down every single interaction you have with that force. Could be interaction that you have with posted. It could be interaction at a machine controlled by you has with that person I E in automated innercity after they pay. Or they get sent their logging information to yourself. Whatever? And so the first step is just to write down. All of that stuff and so. Let's say we post it notes on the wall. So, you have a post it note on the wall. Ucla posted notes and you just write down what happened. customer puts in their information on the page they get a receipt email, they get a welcome email text message those things happen automatically. A few hours later. within twenty four hours I WANNA follow up with them person. When are you going to send the workouts them? Okay. Well, I'm going to send the worker to them within seven days. Okay. So how is that communicated to them that they're going to get the workout when they're going to get the work at how they're going to get to work out and see you see the stoats to build out right even over the process if you working with that person, how do you send it your check ins? How do they send him to you and in walked through all of these steps, and then you need to look at not necessarily where a lot of people who do these types of exercises. Will look at where the posted is where the customer is physically. When this happens. One of the things that I've learned because I've been a lot of workshops for this just because I'm so fascinated by it and then I've actually begun to teach workshops at some kind of high end like business events for customer experience and. One of the things I think is really important that you come out more and more is not actually trying to match the experience to where the customer is but trying to match the experience to where the customer is emotionally. And so how were they feeling after they've just bought? well. They might be feeling nervous right if they don't know who you own, you're on the Internet and different place they might be feeling like what the heck did. I. Do just now a people going to laugh at me if I tell somebody I love that I just signed up for this thing in a sale you just got scammed and you feel stupid. You super excited. Can you meet them there? Can you celebrate them? And End. Admit to them and basically voice how they're feeling and move to the next step is to say, Hey, I totally get that you might be feeling this way. Here's what we're going to do next and then the most important thing this is actually question that Alex coate mill who's the on my train academy head coach asks and We wrap up with all of our coaches and our online trainer coaching fitness coaching. Service were were including this in the on boarding as well. Is People need to know from the minute they buy exactly who to contact how to contact in that it's okay to contact that postseason if the feeling anything but one hundred percent positive about the experience. Right, because what so often happens Is Somebody maybe doesn't feel so good about a party expressed even even as mundane just had this with rent in no on level two. Fascinating so Brent had had a client that signed up for a signature program category churches twelve hundred and fifteen hundred bucks, his signature program and this Clinton signed up for and from what Brett said. He was super excited to headline compensations beforehand stuff like that signed up the next day asked for refund. And he asked fully fund based off of he had trouble logging into the system. So, he had trouble accessing the tech and basically branch of the message. The message Kinda said You know I really don't think that this is for me. I think that I really need somebody in post and I don't want to spend all my time trying to figure out technology I want to spend my time. We'll note and getting towards my goals. So anyway like. The might be away in getting we. This is just happened today. So we don't know what the stunning conclusions to the saga but. What we do know is that because we've had this happen to us with the on my trainer. Academy. where? Somebody has not had any no delivered to them because they know services blocked it or here's the kicker they entered in a Typo. When, they entered into information and so they didn't get the email because there was a type obviously that happens like using your thumbs on a phone like you've got. Typos. It's perfectly fine but because they didn't know who to contact and where to contact and when to expect a response and how to expect. They kind of let it fester for a little bit of time and at that point. When they kick back a message to you after these negative feelings have been hoaglund infest during for while the knee-jerk reaction is I need only. At that point, it's very, very difficult. So step one, like we do it on the Redo Act page so there can't be any areas even if they have a Typo on the wreckage big letters if you're not, if you have any trouble anywhere, you're not feeling one hundred percent positive at any point in time. This is my personal email. This is my phone number. This is however you want to. I. Want to hear from you. You are never bothering me. Right. I don't ever think that way that needs to be on step one, I mean. That's not so much how to optimize the says, that's how to get in front of it I. Mean we took down fundraiser for the on Train Academy. We have basically to fundraise that look at one is totally funds, and then one is what we call dissatisfaction. We funds basically one is like. We call it a my spouse got pissed off at me refunds. Right, strike happens every few weeks right when somebody kicks back a day after they bought before they've logged in and they say, Hey, changed my mind. And they've never opened the thing and they asked fully fund is. You've got pissed off at you for buying the. So we don't. We don't. We don't count that in refund rate immune is not really much like customer research that we can do but but disatisfaction refund way which took down from about five percent to one percent. and. We didn't do anything to improve the quality of materials to take that out. Which is the most interesting put. What we did is we improved the communication on day one. In telling people what to expect when to expect and most importantly exactly where to go and who to go to if they ever needed anything anytime. Yep, and then walk them through with a video of exactly how portal woke swail everything is. I'll give you an example from from online training coaching program that starting up. Where we're doing fitness coaching for personal trainers to be the world's for service for bad. And on the email that comes in when the program is delivered basically to get an email, we the way that we're structuring it is there's a deadline for signing up than they have three days for filling out intake. And then we have seven days create the. Is the way that it's time than we do include months cohorts. So. So that process repeats itself every tweet twelve weeks. So you can imagine there it's very important in all of the marketing materials on all of the sales pages to communicate the dates vary specifically. In everything would do And and send reminders and stuff like that. But then when they actually get the email with the program. In. That email we have a two minute it'd be like a two and a half minute video that actually says, you don't need to watch this if you don't want but we thought you might want to get acquainted with your dashboard before you actually go in. No. So you know where things are, and then once you law again, those two messages from your coach for you one is a more thorough video of how to use the dashboard and how to download the APP on Android if you whatever it is. And and navigating on there, and then a welcome message with your coach and the next steps, and so we actually have a two minute video in the now. Showing how to log into the Dashboard and where to find those messages. You Sir I mean there's just can't be any can't be anything left to. Do anything left to search for the person. You've got to control everything that you can control. and. You don't want any unknown you don't want any discomfort. So that's I mean that's kind of the basics of like. Kind of meeting somebody where the at. Before on Day One and I do want to talk about a few very specific things to like mice, different aspects of it. But the second is something we've spoken about a previous episodes which if you will mania you probably listened to. This idea of you know like we kind of know from from always search of adherence and and success in any kind of programs fitness bogans bigger. When somebody signs up there generally gung Ho, they're gonNA, kick it for the first week two weeks and then to the week three GONNA stick to fall off. And we just notice I, mean you do this do this everybody does this is just life starts to get in the way you don't you super excited. You might see some initial results in the first week and feel good you have it then after three weeks. You'll have been doing this for a little while on like. Actually a distraction from my life and. That I will want yet because obviously it was to take more time in two weeks or three weeks and. and motivation just does Twain plane all these scenarios now head and make excuses to ourselves of why we're not GONNA do it in why it makes sense not to do it I mean we all do this. I do these things to be does this. and. So you as a coach need to know that that they're going to be there emotionally. A two three weeks. What can you do to show what proactively in that time? Cinema text message to him. WHAT'S UP AMBU? You know? Just, WANNA check in see how you feeling. Looks like going pretty well, but I know time sometimes like. Sometimes. Woken can start to get in the way bit. So yeah, do you want to have What. Just anything to reach back in I mean we send a note pad to people in the mail train academy feud, said. Something to say. Just to mine them, think of that. That this way. It could. It could manifest itself in lots of different scenarios but Netflix, all you WanNa do is just put your own around that posting shoulder say Gotcha. Got Your back. And that's often enough to keep them going. But if you don't show up there, a lot of people fall off. I want to hear from amber. Because ambos really really good at this. Love it when we call it you. You Walk On. Bring bring. I want to I, want to hear from you amber because you you so so good at this in just meeting people without emotionally working with our students to the online trading academy that also with your own clients like can you talk to? Day One talk about like the first month life cycle of some of the things you do some of the things you've noticed your clients how they're feeling. I think when when I purchased excitement peak motivation. Usually within twenty, four to forty eight hours is kind of an ocean moment. For various reasons A. Done extent money that my family needs. You know whatever it's. you know. So trying to get ahead of that Have the Wa packet that I send out overnight to help get them excited and also to give them homework. So that way they are actively working on their their journey even when I'm building out their program. The home because I that is We'll talk about what you want to achieve with a home. We're talking about what the homework is talking about what you want to achieve with it because I want to make sure that people really. The. Feel that. Yeah. So in the welcome packet, I haven't actually this is not one not Bieber, but I have an. PODCAST if you watch channel, you'll be able to see it I have these bracelets that I send through socks and on the inside it says I am blink end. So their homework assignment is to look through the list of affirmations that I give them. They can create their own, but their job is to have a focus word or two that they are going to keep with them throughout their journey with me than they are to take a picture of it and post it in the facebook group. So that way they can a introduce themselves get positive feedback. But also have them actively working on their journey and hopefully starting off in the right mindset. I love that. It's a quick win. It's a quick win and it's almost. Almost, like a distraction also from how they might be feeling it's it's it's. It's it's emotional I don't know magic isn't would. It's like emotional maneuvering late you're basically saying I know you might be feeling not so positive. So I'm going to force you to say something positive that is like. Straight up. Stuff. I love it. I love it. And what a great way to meet people where at like. Yeah you need some time to put together the program. There's going to be a bit of a lag. and. You can just meet them there right away and kind of get them to do something positive through that leg. So they entering your program. So so keep talking them. As program goes on. Yeah. So after that. I usually send a video. I'm super excited videos a hey you're. Ready to go. I usually will try to do a screen share of what that looks like how to navigate it and Jester Reaffirm Hey, I'm here if you need anything. And you know super excited work with you that kind of thing. and. Then I have a bunch of messages that are kind of pre done, and then I'll kind of go in and edit based on what I know about the person anything from Mike I. Think I've mentioned before I have a client that's really into anime, and so I've scheduled things that are meaningful to her had to do a little research to figure it out because I know nothing about anime. But like scheduling anything from memes to you know Ted talks that I thought she might be interested in articles that might be meaniful meaningful to her as a single mom. That kind of thing, and then come week three like you mentioned earlier trying to get ahead of that that lull that tends to happen of. Over this? Change or maybe have already asked up somewhere along the lines and therefore I want to quit. And so usually scheduling a video. About weight fluctuation in what weight loss actually looks like is obviously it's not linear could look like X. Y. or Z. Just to kind of reinforced like you're not broken. You don't talk like none of that like this is normal part of the process. That's so awesome. which gives you talking one on this. Everyday to Jesus. A. Diesel well both. Amber I mean is the really really adding value to. Your you pigmentation as. Fundamentally, changed Gosh. Spectrum. With the crazy thing is, and this I guess is because there's so much muscle blocking it your Delta Deltoids Evan To. Just faces on your deltoid. Muscle. Doesn't. Dealt on point so so If I may interject here because I think I'm I'm slowly coming to an understanding of what we're talking about a podcast is good. It actually took you. To. Offer you know. So optimizing sort of getting out ahead of things for that for the most part having an understanding of what your class going to go through getting out ahead of that am by optimizing or even. Yes. But optimizing your your sort of predetermined responses understanding the flow. It creates more value for the client simply due to the fact that there are things that they. Never run into. It's more value, but they may not be aware of it because you know it's it's it's like it's like preventing. Is like trying to take preventative action. You don't know if it worked because hopefully, the thing never happened but because they never happened, you're not sure to work but you know there's more value in not running into the problem around. Yeah I think I. think that's a great coach anticipates a lot of things that are going to happen in navigates around them. So they don't you don't. You don't know. Here's here's what I think is really fascinating when you in A. Amazing customer experience situation when you're in a store that maybe just. It's it. I mean I've studied just because I think it's so interesting studied so much about how grocery stores are laid out clothing and down to the music that they flay how they navigate people round how the people at the shop interact with you when they come up to when they don't come to you all that kind of stuff and you don't actually. Notice when it's done really well because. It's just so natural. Smooth. Smooth. Band. Like, like this I. Mean, this is again like a grocery store example which has nothing to do with online training, but it actually has a bit to deal with like. And how to make more at porn approaches because. If, you WANNA, make more money. You can do it three ways you can get more clients, you can get more customers. That's the number one. Number two is you can have more transactions, Poe customer I eat can offer the same people more stuff but number three's you can show to more per customer. You can raise your prices as literally only three ways that you could make more money in business and. End. So. All three actually can increase your revenue the same amount. Most people focus on the first one of just get more customers and. But but really smoke businesses, domes, and so one of my favorites exam examples is grocery stores actually found this. This is why behavioral psychology is so fascinating. They figured out I think this is in the UK somewhere but they basically most people when they go into grocery store especially like a neighborhood little grocer the basket by like I, don't need that many things. I'm just going to pick up a basket. They don't take a big grocery we know. that. When you have a big bucket or even in. Nutrition Science. We know this. If you have a big plate, you'll get eat one food. Plate you're going to eat less food. That's just how we would. If you have a bigger basket, you'll buy more stuff because you have a big basket. Those like all you can eat for type things. If. You actually look at the design of the next time you go there if ever, you can go upside in public again. Go like look at design of one of these bowls they're not just massive but the deep and they're deceiving Louis deep. So the middle of the bottom of the bull actually caves down. And that's done on purpose. So you don't realize how much you're putting into it because you pay by way. And so what this what what grocery store did is they basically went to this behavioral psychology firms that okay like marketing firm and they said Okay How can we increase the amount of money that people spend? Well. Okay. Maybe we can have more sales. You know they did everything that they thought maybe with sales, they can offer more coupons. And the smoking company said. You game to try and experiment with us. Said Yeah Mike Okay We know that people buy more stuff if you give them a bigger cut. So you have baskets, we stood at the front and what these what these companies will do was though actually measured. And they'll calculator say, okay this Muni people walked into the store. He was exactly what they did and they're literally map the walking to store and create algorithms based off that. See what they walk out they walk in and changed the design in order to get your. And so. All of these people walk into your store. The majority of them are being asked it's and people actually filling up through basket pretty well. Well. What if we strategically placed shopping carts here here here and here throughout your store And they did that. And they had something like twenty eight percent increase in the average customer value because what people do is they walking around the store and they were carrying the basket and they're like this baskets getting a bit heaviest Travis Canada comfortable. And then I shall be okay and they grabbed the shopping coat and they put the basket inside. Not only just started to buy more stuff to put a shopping cart. Sneaky. Right. How could you? Talk about like optimizing stunting in just the littlest way. In order to get a big return that amazing. So how can you apply that? That example. To Your Business, to kind of meet people without emotion if you know that. They're going to be feeling if you know that at point of purchase, they're going to be saying okay, sounds great. But like maybe I need attrition I did I did a talk yesterday for a high end mentorship of Jamal? No. So basically, Michael Jim owners like people who owned one two three of four locations as fifty or sixty people on the talk was one of these like high and mentorships Jim Owners obviously hit by Covid nineteen quite a bit. And they into talk to the train and Early a lot of amazing remote nutrition companies now that you can delegate tunes that, yeah, like my buddy Mike Dollah at stronger you like us their renaissance. Used them like the late great company. They'll give you a cut of the action and you'll get profit and your clients be taken care of like. For opportunities like that don't rain vent the wheel. I if I can add like. Further case for the hold need to optimize another important nascar to remind me to remember that a lot of clients are like me like, for example, as much as I love diving new things that reality too is that. For some reason I, struggle a lot with anything that has to do with paperwork. So for example, if I were to hire somebody and they sent me a chunk of paperwork to fill out. That's it. I'm done out. I can't do this like my brain immediately fizzes out and it's like no can't do and it's just for me. I mean there's a history of why and I'm trying to get better. But in the meanwhile you would be loosing me as a client and the thousand billions of people in the world who whose brains operate like mine. So how can you optimize so that you don't lose us in the process it we get to intimidated by your lengthy way of doing things and complicate a way of doing things. We're going to be much like that client that we saw in the level to group of the cleansing already paid you give me my money back. This is not for me because you're already on your ear feeling defeat it. You're feeling dumb because that's what happens. There's a lot of shame that comes from not being able to complete processes like this. So make it simple because there are. The correct term is know neuro diverse EPO. Perceive Information very differently from. So take that into account and how can you make it easy for those of us who maybe don't have a diagnosis but definitely league operate like that. There's tons of US don't lose US don't lose it by chance to get our money. Such I. Will. Take any opportunity to get your money as. Not, you any people were just. Such a great point though Carol because in this business, one tendency that I see is the tendency to complicate. Out of some sense of intellect. We want is look Super Professional. Be Professional and be smart, but make it simple for us because otherwise we won't want to pay you. That's a great optimization in and of itself to just simplify to the to the point. and. We'll wrap this up a little bit over but I just I just got off a call with the client with a coach. An. Ta Student Who was China Writer Five, one, sixty issue saying things like, yeah. Work with the work with occupational therapist I have them optimize their health the nutrition by. Like are you saying you help them get stronger and last longer through the day worked with? Like let's go with get stronger and last longer days. When one simple. has used to simplified and that's that's good lesson for Meka. Because I have a tendency to over complicate my processes. To make them shiny and Banshee. And, we can all stand to really simplify our our processes to optimize a create better value for for the client. The. Good point not that your points weren't good amber your points good as with. Jani your boys who always nice to everybody gets any cup of Kool aid measure them side by side to make sure everybody has the same amount of juice in. Our don't want some of that stuff. All right. This has been episode twenty, two, a Pailin drome episode of the online be episode where Keto started off with bombshell by victory secret and ended up with Neuro D-. What was the word near very Diverse and if that doesn't explain our show nothing else does please go to our show notes you can. You can contact us at a online trainer DOT COM. What's the? What's the thing was online training dot com slash slash podcast How's that hung us something that showed off the charts, my hijabs my. Review, we'll see on episode twenty, three, Michael Jordan episode he wore number twenty three. So comeback of twenty, three for the Jordan episode of the online training show is going to be phenomenal. It's a big deal. We all parked worked up. Everybody's wait now. With. We'll see next I. think so much for listening.

Online Trading Academy Martinez Jonathan Mike Dollah Jonathan Goodman Michael Jordan Jonathan marginal Mobutu Albie L. Man Romania Carolina Nike Ucla Jonathan Goatman Netflix Jingo Roddy Stevie
How To Help Clients Follow Through For Big Results #21

It's Possible - Conversations with Successful Online Trainers

35:31 min | 11 months ago

How To Help Clients Follow Through For Big Results #21

"WHO This is yeah I mean this is basically ambers episode or thousands I can. I cannot wait to preface. This was all the possible nonsense I can muster. To get started then. So. One thing I found out this podcast is start off every single I guess about saying so. So I. WanNa. Start off this podcast. Are you starting off because we got? A ladies back. Really and Would a big deal. Real moving up the charts. We are officially number one fitness podcast in Romania. And if. You go two weeks ago. We were number two you in Romania. Our number one. In Romania now. Anybody listening these are the types of stats that podcast management teams feed you to make you happy. You feel like. You're doing something. Really really well you. I feel like this is the part where we do like the queen wave and be like I'd like to thank my sponsors and everybody who believed in me. Outweigh on the by gas makes us me. We're doing really Lau killing it mania. Twenty episodes. charts. Yeah. I. Re- I redirected 'cause I was additionally I was a little upset because my bag of Canadian loonies was smaller last. But. Not that I know that we're charting. In Romania I mean is it feels sir. Jonathan I don't know if you notice shows us with you. This is a big bike episode. This is probably one of our biggest episodes know. Two two reasons number one. We're GONNA, we're GONNA talk about how to deal with clients who aren't following through and and we know that the people out if you've been if you've been a coach for more than one and a half minutes. You've. experienced. Because anybody that breeze you've had the experience of a person sort not but that's not the reason. This is a big APSO. Amber is GonNa be giving US insight the steps. So that's right. For you listeners out there. I'm telling me you Romania for you listeners out there these sixteen year old for not genius. The podcast savant. Amber Rentals is going to share with us just. So much information. Your hair won't be able to contain it. Get your note pads out get get your get your writing utensils out. Get some hard liquor we're about to go in for this episode of the online training show I'm not GonNa Talk Oh wait wait wait wait we got the CDC downs. I'm so excited I've forgotten our sponsors. Well, let me let me I. Talk About a change that's happening Lennon Caroliina to your compensation. Okay. Moving forward now, that was such a big deal in Romania. We have all these other Romanian Munnich you're not gonNA. Officially be paid Romanian LEU. Unfortunately. I just looked it up as you were talking. Doumanian Lou is actually worth what the Canadian dollars. So unfortunately. GOING GONNA be paid a third of what you've been paid now. You can thank me. We had we had one job one job. Have, having listened to the last castle I. Really can't dispute it it. Can. You imagine if they're into the bank in North Carolina with a handful of Romanian LEU and ask? Interests. First of all, if you have any other coinage in North Carolina, you're Communist. Let's start there like we don't. We don't play those games in America's you know. It's it's A. It's an affront to patriotism anywhere below the Mason Dixon line you got you guys are trying to get be shot Let's let's referred to pt DC because this seems like a perfect segue. Feeder station makes the lives of trainers easier while helping them deliberate, amazing, professional, first class service to their clients. You gotta deal there sixty days. No cost trial period pt DC go to online dot com slash PTSD. In knock yourself out an amber shaking ahead. Already she's she's already just. Ended, up later it's what we do. Online Trading Academy were all graduates or affiliate source light stalkers of the online training, Adamy it's all the same to Jonathan. He doesn't k. just wants to go online training, DOT com slash academy. Let's get you enrolled the all line trainer academy is you can. They'll teach how to coach clients online responsibly and profitably I. Like that word with the Online Trade Academy Level One certification program you too can be paid in a Romanian LEU is incorrect on. The single wage on tired is often already. What's the topic? How know what the topic is? It's it's it's it's when it's when your class don't follow through and you. got. It. Hello My name is Jonathan Goodman and welcome to the online trader show today's Episode Twenty one episode twenty one which means that it took us twenty episodes to climb the charts over Romania. Unfortunately, the United States showed so little bit tougher to reach number one at what we're going to work on that one. Today talk about what to do if you clients stopped responding or stop doing their workouts and what to do about it online. Thanks for listening. The Show. Eight or so is. My trainer show, we shouldn't have a podcast. Jingle. So this Jingo there is there's always a genome don't think there's I know there's a jingle. 'cause people are slightly annoyed and quite entertained by the saints on which is the exact emotion I was going for when I was recording it. I Love Valuable. The best comment was I know in can see I heard him singing another episode he's saying, well, why does he sing purposefully badly? Wouldn't. We've got play. You GotTa Play Round Robin Recording that we all tried initially, I? Can hear what a train wreck you know I. I've sound like variety compared to compared to let me tell you kimberly over so quiet she was she hated herself she hated every decision she made. Shirley been. Turner show. Show was she was not energetic at off. No. I've felt depressed after listening to are quite quite honestly I. Just love how. I feel like we need to tell the story of how the goal came to be I literally said in one of planning meetings which we had like two. Obviously, we didn't have many. Shirley said in one of our claim US guys we need a song that people are going to get pissed off at us about because it's really bad in really annoying and they can't get. A male. because. This is what's difficult kits. Just communist mailman babies I delivered that thing. So. Let's check in with the infield correspondent. We always gotTA shaking really quickly with Catalina. See. If there's anything new, ask your back from vacation. So. How how's that was at a? You had a good time. He feel refreshing. I feel refreshing revived and now we're revving up prepping our. Camping trip in like legitimate like the Canadian out back in one of the biggest Kinda like provincial parks in the area. It's one of those like tie your food because the bears can get it in the night like nobody wants that. So I am terrified I am terrified I'm a city girl. This is not okay. I am not okay I'm not coping well. Thank you and tell what city Monterrey Mexico is an eight million people Monterey hundred percent. Yes not very, not very. Time thing we've been over that back in Mexico I was born and raised in a massive city. So this is not okay with me said Oh no Monterrey Mexico like excuse insane you fly over the city's built up. Yeah. It's big. Mexico, city is the most insane. Yeah. That's a whole other beast for sure. So anyway, that's what I'm up to just terrified for my life. You guys enjoy a fifth. called. The Great Randy Jackson of American idol fame and no for me though. Jonathan anything interesting going up before you bring on our special guests I mean, this is a massive show like if you if you've waited this long if you wait until episode twenty, one to check in with the online training show this is a show. That we will want you to come in on because this is the show just gonNA blow your mind it's GonNa Knock your socks 'cause ambrose actively participating in the show. In Jonathan anything going on, we need segue right to amber. You want talk a little bit. Amber I wanna I, WanNa hear from Amberg, similar in what to say in this episode but But I, do want to share an experience that I had last week that was really negative experience that I think he can gain funds that. Yeah. Absolutely. So as as I. Mean I don't know why anybody would know this as you all know I've been doing attentive podcast guest appearances and stuff like that. I mean, I do two three weeks basically since we started August. Twenty twenty three, twenty, four, some you've got four or five doing after us and for the most pretty good like even if you know getting introduction to the host or no, the host or something like that. But I did one I did one last week. And it was. It was like unquestionably the worst experience that I've had really and it could could've so easily been avoided and I want to talk about it because I want to give an example like how you should not treat somebody. So this is somebody who I mean is reasonably well established the industry been around for a long time basically entries to me from somebody else to be on his podcast from for another podcast that I was on and and I had never I actually met him. But not well so I didn't know. But anyway, he can't tell me the first time which is fine. Stuff comes up I mean, I've cancel people to give him the benefit. Oh, but then the second time he shows up twenty minutes late. To The podcast recording and I of course, something booked after like I do this podcast like I'm. Just, one fifteen to two when I in a two. So I took it afterwards, we came on and I'm like I do like, told me call it to do this like happy go but like I have a hard stop said Oh, we're not going to be able to get much done Mike you showed up twenty minutes. Now like. With you on time? And in the he said to me was all right man. So yeah, like you vote by my buddy and so. This is going to be awesome but. But I don't really know much about you. So what you do you know? Why that didn't add that's just it is not We have had this booked for. Weeks. And and you kit sold on me already. It is not very her for Youtube Click twice and be like Oh this guy's got some website that like educates trainers. Cool. Let's talk about that whatever right and so I mean you know it comes to show is fine at flow. He's he's a good conversation conversationalist. But. But it was just immediately that happened and and I kind of hung up to call a hung up. It's a funny phrase to us which like I click the button end the call. And I was like I have absolutely no desire to have anything to do with this person ever again in any capacity. Yup. That is the opposite that you ever like if anything podcasting is a great medium to get to know people into network with people as a I go. That you build relationships with them throughout the years right and so like if you're going to work with somebody if you get a chance to interview somebody, I mean whether they're big deal or you're a big deal or whatever I mean I don't know what this guy thought. I don't think that I'm a big deal I. I just like talking to people I'm a person writes just disrespectful to act that way to somebody codeless of. What's going on what the situation is like you guys list I just wanted to put. Out, an actual word we talked to act they're they're adding us. It's like twenty twenty no my Joey who's across me who's listening to this? He was a big fan of the podcast by the. Mania. No No. He's not to auto. first of all, really funny clothes from him this morning he saw like an e book covered by somebody I was like Oh man, this is horrible. They probably a five or things like. I I wouldn't pay more than three dollars for that. Joey take no books away. Stick about somewhere. But. Yeah. He told me about the list but like. You think that you or not or whatever it is. It's just it's just straight up disrespectful like if you're GonNa be twenty minutes sites be twenty two minutes late. And Click on my website. GOOP. Vine. So Anyway Oh, you don't do don't be like that guy that's. Today that's horrible. So don't create covers. Your lower than the five dollar scale. So it was such. It was such a funny like like, Oh, I'm so good at design. I wouldn't pay more than three dollars for that. Could see him appoint towards because now. August. Buddy. Area, you're doing great work there. Joey. So. So Jonathan. An amber if I may call you amber. I feel so nervous now. Kazan was going to like talk for real like she might say stuff about us and I don't want to do that. So so so follow getting a client of follow through. We've all had this challenge and we. Speak for myself I know the first time I had advocate personally You know it's it's an affront to my trainer Hood Right So You guys out there at probably felt the same way I'm failing as a trainer because Betty didn't do her squats in a now lobster and I should've stayed in insurance. Oh Baby. That's just me right right. Lezo. Bad I'm so bad. So, Amer good. Go ahead and yourself I'm GonNa let Jonathan do what he does and then you know but I want I want you to be prepared. What am I doing nothing on this embassy expert on this? Amherst. This is this is a situation where empathy is very, very important and curiosities. and. Say No more Jonathan. He's like topping out man. Addison empathy. Totally get it. Gets it yeah. I tuned to two members of our team. Ambu. Alex when I need to understand empathy. Because, I'm like, hey, how should be feeling in this situation? Basically it's. Like when you outsource like emotions and understanding of. We need to outsource Jonathan. Math feelings. Nice to people's. Both? To, come into that work. This. Fall squarely on the shoulders of our own amber reynolds and you know Amazon Muscular shoulders. Hurt deltoids ripped I talked about that in. ATLANTA. Episode. Dennis. Just the deltoids. So Amber I. Guess my first question is and then I'll let you take it from here is as a trainer. How much of this is our fault? How how much of it is failure and how much of it is just not understanding or setting the table appropriately as we as we enter into an engagement with a with a with a client talk to a somber. Man I'm nervous. Set me up way too way too high here run It's It is your way but. Anyway. I probably have the unpopular opinion that it's usually vault. Somewhere along the line of weather, we didn't qualify them appropriately in the first place to not listening while or not coaching while. So usually there's there's something going on in those stages if the client isn't succeeding that's probably our most of the time. I think a lot of times. We get emails messages on facebook or post or whatever. You Know How do I help my clients actually do when I told them to do. Anything, it's funny because they feel like we as trainers are so desperate to help our clients like I can just it palpable how much they're just dying to help our clients. But we make the mistake dictating. Instead of collaborating so We we know. Okay. If they do X Y and Z, they'll succeed. But then we forget context they have relationships have jobs, they have feelings they have emotional stress illnesses, all of this stuff coming up that we have to help them on. How to apply the principles in context. In order to do that, we have to work with our clients versus just say, Hey, you need to do X. Y. and Z. the principal but I try to work from is you know my job as a coach is to be the port in the storm of information and to facilitate not dictate Own just wait it. was profound. Did you say we all Georgia decided that we need amber? Amber we might. sledding over here because I'm nervous now. Patmos out these. So did you say the port in a storm of information? Yes. Holy smokes. Can you see Jenin I guess you can't tell amber to write that down. So you can still because it came from hurt. To tell it to you again and then write it down herself. So he still later on. The more schooner efforts the better I feel absolutely absolutely we don't. We don't talk about shifts enough Ocean. Rian in just general sailors but I want to dive into that and now let's get back. But that's something significant that we don't understand because when I'm taking from that is like we know all the stuff. So it seems easy for us to understand but for them, it's just a deluge of things coming at them almost right after sending us their money. We just here's everything so. For for a second, really quick because I think there's probably speaks to your setup. That's Natural in the process of dealing with the coach, you know take us through how you sort of preface everything is said when you're sort of enrolling on boarding a client 'cause there's seems like significant as to why? You're able to help them. A lot of this and I mean our job general's motivational interviewing part of the very first thing that we do is have an initial call where we go through their entire history and we do a deep dive into history what their current currently going through what their behaviors are. We know what makes them feel good. It makes them feel bad and kind just go through all of that together. And then you know my job is to help. Not Not to help it to reflect back what they're saying find positives summarize, which is the motivational interviewing cross ask Ask them to come up with a solution. So my job is to problem solve for them, but to ask them questions to let them create the program for themselves I help. Inform and pick pieces of information but I'm not gonNA say, Hey, you need to do x y and Z. so it may be that they want to lose weight grace are they may be interested in eating less drinking water getting more veggies in whatever great one what are you most interested in doing? Let's tackle that one thing I is trying to tackle everything at once because we all know we've all had clients at all white knuckle everything for six weeks and then crash and burn. So it's just easier when they have. The authority to make those decisions themselves, they are more likely to actually do them and then be to stick with them for a longer period of time. So. So is there anything particular in your set up process that you think? Is One, of the first keys to not having to getting them the follow through later on in the process. Is there anything that you say specifically that you can think of when you in your own boarding process that makes it easier or sort of prevents the possibility of having chased the client around later? So for anybody that's followed precision nutrition. One of the best questions that you can ask as you know on a scale of one to ten, how confident are you in being able to do acts? Right. So at the very first, you know we're figuring out. Okay. Is this even reasonable to expect from you given your current situation? So if we're if we're being realistic that. chances of them being adherent to the program. So that's one thing and also having them in a way that they are comfortable. So I may have clients that food in my fitness pal because they're comfortable there or maybe they send me messages with of their food because that's what they feel comfortable doing. So you have to be flexible in your coaching to adapt to what their needs are. So they can be adherent. So it's a lot of learning to listen and to be creative inflexible. That makes sense I want to defer to to Jonathan current with just a second. I know got short time today but Jonathan you know when you when you hear Amer, talk about cows, she starts out, you know what's what's your? What's your thoughts about that part of the process? Do you feel I generally the in the online coach space? We're probably not as deliberate with a setting expectations of front, and that's why being sort of get away from us when we get into the meat quote unquote of the program. I love what amber said I mean. One of the things that I've always been passionate about is like. Majority of people that we work with they kind of know what they should do like they kind of know that. The the ninety ten points evolve what they should do like. Somebody even pizzas everyday knows that they probably shouldn't to pieces forget refracting you don't need to tell them. To not to pizzas every day. Like sometimes, you know what? STRAIGHT UP I WANNA eat two pizzas sometimes say and I do. I like pizza except pineapple and pizzas. Weird. But yeah and it is don't look at me like that pineapple is weird on pizza and pineapple on a pizza in the box with the pizza that doesn't have pineapple is so weird and so bad. It makes the other pizza taste that wrong just so many levels of wrong. Wrong but okay, frank right is wrong with. Okay. So so amber and I'm telling you. Know even coordinates Keto. I do I do believe that it's really really important to actually asked client what they what they have, and I also think that it's really valuable to the simplest tools I wrote in ignite the fire I think in two thousand eleven about the green face diet. which I don't think that I'm the person who came up with it maybe I did not actually sure, but it's as basic as. A simple simple tool to be able to get a client to basically celebrate the day like. Joe Whatever they will do. It wasn't diet plan or anything like that. It's just hey. Is, the food that you ate was Glean I. It was like a veggie would have a face, which means it was the protein observation Vegan vegetarian doesn't face but. Is it like a vegetable oil protein? For the majority of which tweet and so people would come in people would reports me on like a little like MEAL PLAN NOT MEAL plan but like reporting tool that I created back day and they would just draw ugly face was literally it. That was all I needed to know, right? And having that allowed them to just Ville easily stick to it that that quick little tool, it ain't complicated for the most for most clients right I do WanNa say amber obviously. Is a pathetic. Twin that I am here to play better at this, which is why any lobby Ambers, one of coaches with the online trading academy mentors, students, and you can tell why I mean she's very, very good at working with trainers through their problems with clients and helping them with what questions to ask in. This is a question that comes up a lot. So how do you work with the client who stopped supporting? How do you work with Hind? He stopped sending their workouts and stuff like that and no students in Ta go to mentors and say, Hey, I'm having this come up like what do I do and a mentors like Ambu can help and that's one of the most valuable services they provide but. I want to relate an and then I'm going to. Be Quiet because you guys way better than this at me what I want to relate a story that I'll never forget of an old partner of mine. That, I will note with a few years back in the day and adopt point he was a pilot. Now he's an air traffic control like super into aviation, of course. And we will together and he was superman shape and and US great work. But he he obviously wasn't in the fitness industry. And I I was sitting with him. We actually had a Bo that you afterward I remember my parents backyard job jokes supposed to Jim, and I was. I was talking to him about hypertrophy and I think I was talking to him about like. I don't even know the Myelin Sheath or something like that like. So things physiological about how the body works muscles for. It might have been like milestone acton bridge might have been something like that and I kind of connotated that he was stupid for not knowing how what? And he just looked at me straight face and he's just like what's the average takeoff philosophy of a Boeing seven forty? So And immediately, I realized how dumb because that in his wool if you know that you Like. That's like the basic baseline of knowledge right the same as fast and for him what was second nature was like Ford in the same thing, we have to really associate ourselves and put ourselves client. So I love that Emperor said that that you know would we know what we think about and live and breathe? Day is literally what our clients pay us to not after thinking about. Absolutely one hundred, percent one, hundred. So so let let me take it back to ambient I'M GONNA get I'm GonNa cut to Yukio seeking added at a little 'cause I need some insight you chomping at the bit. So so amber you've got your set right setups important, it's crucial to make sure that you head off a lot of challenges of front by being clear in the Front? End of the process by being a reducing jargon and by finding out what the capability of the client is You know once you get into the program, what if something? What is your techniques to keep them sort of? WanNa say in line but let's say in line as you're going through the program South just a little bit about your process if you don't mind. Yeah I mean it's it's just a lot of you know coaching halls kind of setting up for me. I have a lot of automated messages that kind of. Hit them when I know they're gonNA, hit a low point like you know about week three right there. Excitement has worn off and things are getting stale because I miss. You know whatever I'll send something Kinda head off that drop in motivation they know what's going to happen. So I have anything from Ted talks. Articles means whatever scheduled ahead of time in their program in a can I'll try to make specific to that might, for example, I have a client was really into enemy I. Don't know anything about animates, but it's scheduled about a bunch of means In her program to help boost your skirts makes it fun for her to check in and it makes it fun for her to. The APP and the program. and then on coaching calls, it's going back to motivational interviewing judges knowing that we don't live in A. You. Daily racists because that's life and so teaching them to adapt be flexible is a big part of the job. Absolutely. So can you shook your head up and down when he got to the when we got to the big three week, 'cause third weekend for online coaching terrible twos may is when the Tantrum Start you know and it is so funny you said Emily, because I have a three week video output in just selling them paid I. Know that you hate me right now basically safe like tired of me honeymoon's over I'm boring you to death. And we know that so Keto have you had that stress and do you intervene you try to get ahead of it like like Amara's yeah and it's interesting because once you. Actually, you can almost like predicted like call it out like let the client know like you know what you're gonNA. Feel this things I want you're going to hate my boys are going to hate seeing my name in your inbox. That's okay because it's normal. You're you're natural instinct is to start rebelling against this thing that is difficult and causing you to have to think about things that you don't typically think about it's okay like embrace it, and so that's kind of like how you beat to the punch, right? Absolutely. You call it out like just. Noticing a naming and another important thing Kinda like trying back to what amber was saying. of stack logs when somebody's failing to move forward, there is a there's a specific reason why and sometimes bat reason is so dumb and tiny and insignificant, but it's for eventing them from moving forward. So until you identify what the stacked logging as they're not gonNA flow in the river of their progress actually so much us we got to eloquent impulsively until you you. Till you can figure out the back. is they will not flow in the river of progress. Is this. Parts. Over Shakespeare in the park today because. Jonathan, are you collecting all this anger? Not to be missed when you use the word deluge, did I did use? The I noted that was like. Fancy here. So amber, let's follow up in enclosed. Jonathan's gotta run. He's already bored listening to us? Today anyway. I'm impressed listening guys in the chill out this. Basically he's he's playing tetris or something over there. This is what happens when you let other speak. Jonathan. He doesn't know what you said. Twenty. One. He wasn't listening so. We've got two steps of the process. We we know what we're doing in the beginning right with being very clear utilizing that motivational interviewing We're we're setting expectations based on the client. Now on us, we know that through the process sort of trying to be preempted right the shock-and-awe strategy of the first Bush. You GotTa let them know and I mean the President Bush the you gotTA. Let them know a front that these things are to be expected to know that these things are going to happen. Let's say all that falls through right because classrooms a I mean the the listeners gonNA say year year but I still had acquired but let's say all that all also at now you have to have the conversation about coming back in bringing him back in What's your strategy there? Because this is going to happen to? Will. You know it depends in all leaves in the show notes because I know John's GonNa go here in a minute essentially like when that happens, they stopped responding due to guilt or shame or something, and there's a message that John had left a long time ago that I keep saved up for situations like this. And it's it's literally again going back to motivational interviewing. You can message something like a knows that you haven't been responded to messages. No problem my job isn't it tell you what to do instead it's to help guide you. Can you tell me on a scale of one to ten? How committed do you feel right now to achieving ex that we established a short while ago there's no right or wrong answer. You don't have to impress me at WanNa get a handle on how you're feeling right now. Okay. Cool and then let them. Answer back to that because it relieves all of the pressure that they're probably feeling for not following for love his it's always a lot of guilt and shame associated with that young men. In profound you did and I'd same debts and put it the show notes for the money. Coming in like who are we? What are we doing? Episode I said I said peaks and valleys in that it was a valley I? Think I think we should have peak everybody here this. Would like is for to, we'd be the show notes in the voice of Betty the client. Okay. Thank you until training show. I mean I didn't even know what to do a show today and I don't know why I have to read the show notes because I didn't really WanNa read them Marcia Marcia Marcia but if you want to show us out, don't get the right of ever always feels if you want to own dot com size ICAZA nobody ever leaves me a message about anything reviews at off. If you just give us a five star rating, we love it but you won't because nobody listened to me this has been the online drainage. Romania.

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Relationship Building with Thomas Madden

It's Possible - Conversations with Successful Online Trainers

40:38 min | 1 year ago

Relationship Building with Thomas Madden

"I think everybody should be able to experience what it feels like to have financial freedom because not having that stressor people say that money doesn't make you happy but dude it really does hello and welcome to. It's possible conversations with successful online. Trainers in number one show between those who want to hugh the real life stories strategies and step-by-step advice mothers just like them already successfully building new online business now. I'm John Goodman founded personal trainers and the online trading academy and. I wanted to give you a quick gift. If you knew you. Just go to online training dot com slash intro or org if you in the United States text. PT DC two. Four four. Four nine nine nine awesome. Let's get into today show. Hey what's up out there. Ota Lynn Online Trading Academy all of its affiliates which friends family and loved ones. My name is Ren Jones. I am here to bring you guys another special live session. We got a doozy for you today. Man You're gonNA I love this one but before I get into any of that stuff I gotta give you something We are going to give away Bach set of highly wealthy online trainer. You need that in your life man. So what I want you to do. I want to get on keyboard typing down at the bottom. Let us know where you're viewing this last session from that will qualify. Alif you for an opportunity to win that box it again. You need it you want in your life so what we have. Today is the season finale. I mean we had to go big here maybe not who shot. Jr for those old enough to remember. Here I've got my friend. Thomas Mann here today. He's GonNa talk to us about something that's near and dear to my heart. Relationship Building and hallows relationships can help in the context of building your business. So I promise you guys has great information rate conversation and above all swagger Qassam. Alright Thomas Introduce yourself to the people now. Let us know where you're from what you do get into fitness shore. Hi everybody my name is Thomas Madden and the name of my businesses satellite fitness And and of course it's A. It's an entirely remote based training system as I presume. Most people's businesses are maybe some people are into into the hybrid Idea and as far as my journey into fitness I really got my start with cross a bit and I used to have some shame in saying that because of where I am now relative to What's entailed with with that model but it is the truth and I I think We we were discussing kind of backstage of you will You know th they're really can't be shame involved in where you came up and basically through that process and because of that process. I learned rather quickly that the group fitness setting really didn't allow for the kind of results I wanted to get with people And once I started working with individuals in in person and then eventually online it really came to my understanding that that as as as people say. It's the relationships that are going to be kind of the catalyst for ongoing training and successful training So that was back in in two thousand seven as far as cross it I- ember. That was back in two thousand seven with with introduction to cross fit and then that progressed to what I think a lot of people who become sort of enamored with cross but they want to open up their own jen so I went that route as well and I was a starving cross gym owner or quite a long time. I made it. You know like half a decade taking home really really really little pay through. Through my own fault you know business malpractice basically but really during that time time of business ownership I realized again I really just wanted to be working with with individuals. And we were talking talking before about this contention within yourself. Where you're you're leading the group fitness classes yet on the back in the back of have your mind? You're thinking this is not serving people in the way that it that I that I know I can do and that. I know that this is. This is not doing So I had that kind of quickly resolve that and again you know. It wasn't an overnight saying where I was I woke up in the middle of the night was like you know. Had this epiphany it was just over time Learning more and seeing what else was out there besides you know the the cross bit cooler. Ah at the time you know. I learned a lot about the you know misteps that I was taking so then. Did you know what I love about that story time. This is just the fact that that you self assess and you said okay. Maybe I'm not doing. Maybe I'm not doing what I should be doing here. Because Gaza's it's okay. It's okay to change you know that it's accessible Thomas hours before we were. We came on live like AAC Gaza. If you if you look back like an old post or an old piece of advice you gave up and don't cringe a little bit. You're probably nat growing. which would you say? That's the case style. Yeah I mean I think. That's under an understatement I my response to that is is I. I still look back and have trouble sleeping thinking that I took people's money at a certain point for for service that I was giving and you know that I think that's a good sign because if you're looking back that just you're uncomfortable with things that you did. You know obviously within reason but let's just goes to show how much ink you've grown and I also think there is something to be said about being able to reflect in a way that gives you the ability to say frequently that you don't know or the the answer a a Lotta Times needs to be I don't know and I think people you don't trust and respect somebody who can admit you know faults in in previous You know services or or training or whatever the case might be into to be honest about where you're coming from in how that's evolved and then continue when you don't you know when you don't know something you have to say I don't know and that's not necessarily just about training I I think that's relevant for everything because just know a lot of trainers and being in this environment for a long time I you know I kind of keep. Keep a tally like has this person ever said that. They're not sure or the paid. No and I just. I don't trust anybody who has not said that they don't know you know what I mean right. No no nobody knows everything. The freeze it. I like to use with my client is. I'll give you the information. Based on science at the time able to to understand. It covers everything for me and that is right into one of your one of your main topics you know sort of your business. Missile Good trainers are in this just for for the cash right like Talk a little bit about that philosophy in what that means for you. Sure Yeah and there is somewhat of an irony irony there because I was doing over time. What I felt felt was was the wrong thing to be doing and but I also wasn't making any money doing that so I'm kind of in a in a lucky okay position where I didn't have to give up millions of dollars to stop doing you know the the wrong thing? So I didn't have a conflict of interest relative to money but the funny thing is when I switched over to doing what I felt comfortable with. What made me feel okay a in my stomach and in my heart and things that I was speaking about which you know just like everything else you really only know what you know and therefore to be authentic you you have to? You have to only be really speaking on those things and so training people and investing in relationships with people so in a way that I put myself out there in an authentic way which is it's an overused term but it's super relevant. I don't know a better way. Talk to express it as far as authenticity. But that that's really the only way to go about this business. And I think it might seem like to sort of intangible like okay be authentic myself but that that really is the basis and it's foundational regional and it's it's simple and the more authentic you are the more simple you can make things. I honestly honestly I think that that that's going to be The the best path for growth and again I suppose the irony is that once I stopped doing what I felt. Felt the wrong thing or the inauthentic thing and not making any money doing that but struggling against it. I started making the money that I needed to do. What I wanna doing life the moment? I just finally kind of submitted That I am not a genius. I don't have the secret training sauce. I don't have have like the perfect sales system when I just let all of that. Go relative to ego or whatever's keeping you you know in that space That's when I started getting glance that's when I started making money. That's when I could finally do what I wanted with my life. You know relatives the free time and everything else so yeah that authenticity is is is the major point and I think people when they when they walk away from Ota or finish the training. Course what have you I my hope would be that. That's that's really what the big takeaway is Is that personal personal way of doing things. That's authentic in specific to you because like we were saying there's enough space in this market for everybody buddy even though people might say at saturated or it's you know online training is like the big thing now. It is but that that shouldn't make anybody nervous. Because because you are the only you and you're the only one who brings what you bring to the table And it's it's it's seldom has to do with. How many you you know? Letters are after your name or the latest course that you took I mean high Yeah I don't really even have that many myself. I have a couple that I'm really really proud of and they took forever to get but I think zero people that I train have asked me like what are your credentials. What right do you have to be doing cygnus? That just has never happened absolutely. That's that's a great point in the last point that you may cause we think. Ah We had. I think Dan Martin Awesome guy plays in a band. If I'm not mistaken does music musical you did. And he said besides the first this client that he ever had nobody else's ever asked him about his credentials which would speaks to the overall point of your conversation which is relationships nations ships. You know relationships so that sort of sort of helped everything tell me a little bit about what your life was like before. Oh Ta in in this business merced contrast what it's like now and if you don't mind I like to get into some financials with connect- tells a little about what what like pre ot Infos Ot. It was like three owned business so I had an an urgency to to make money and that might sound silly because everybody needs money but I was coming off of owning gin and that I walked away away from wasn't making any money doing that but at the same time that was going on. You know I met somebody that I wanted to be with. And this was going to require me to be a provider and a lot of ways in so. There was a ton of urgency with that and so I wasn't a single person who only needed to worry about myself so that that was really the underlying sort of pressure that I had add to like. I don't know how going to make money but whatever it is. I need to walk away from this jam. It's been five years of making a thousand dollars a month just cannot live like this anymore. A real quick. I know you into this episode but I wanted to let you know that if you want to get started online coaching than I have a free gift for you it's a three day course and you'll learn the courtrooms guaranteed to get you online as clients. You can interfere with your email at online trey new dot com slash intro or if you're in the United States simply text. PT DC two four. Four four. Nine nine nine. Thanks now back to the show. And so that's where I was and I decided to you know. Take a leap of faith for myself and used what I did have to make this relationship. Go forward in a way that was going to be you you viable for us to continue to move forward because this was to make it as I suppose personal as I can. This is somebody that I You know a single mother and meeting her and there was really no other way to make it work other than you know us talking about finances and what this looks like in. I was terrified because I didn't have any money. But one of the first things you know when we're going out or dating I you know after a while Al I had to kind of admit like this is what my life looks like i. I don't know if I can offer you anything relative to you. Know Stability and finances. I just had to be up front with bad at some point but hopefully that provides kind of the the backdrop of how you know kind of stressful in pressured. I felt like Yo I need to make some the money so I can have a life in. I want to have a house. I WANNA have like one kit like is that is that so much to ask for. I just want a slice of this pie. I you know for this life and is not asking for a lot and I know I can offer things. Whatever the whole nine in and so at that time on I had like a couple of remote clients that I kinda took with me when I left that Brick and mortar location and thank goodness for that because that was sort of my. I suppose lifeline While I was kind of transitioning and so I was also working. I got a job really quickly as a personal trainer. Just kind of a last resort thing you know. What else is anybody going to hire somebody who has no other? I have a degree in English literature. I about to go down whatever path that would would've led me do so. I got a job as a personal trainer and I was trying to accumulate remote clients while working these I if if anybody has been a personal trainer before you know how grueling bad job is it's it's terrible. I will never be a personal trainer again on their nine hour days and anybody who's in the fitness industry knows that you don't just come home when the you know you've got clients the worry about if you're if you're worth you're salt you're taking care of clients more than their our obsession right How else can you work for people so you know? It was five days a week of six days a week of personal training. You know like look at twelve. PM to To Nine PM shifts on whilst delivering online programs and trying to at the time I you know the new relationships were important. So it was offering Those relationships and end so it was a race basically to get out of the personal training world is bathrooms fast as I possibly. Could you know so it was kind of like but but it was also you know I wasn't sure am I going to you know what's going to outpace outpaced the other this little business thing that I'm trying to grow or am I going to be such a kick ass personal trainer that I'm going to have bringing in ten thousand dollars a month. I mean maybe that's maybe that I know that it can be done but for me. I just didn't have the bandwidth to do it and luckily on the the growth of my business satellite fitness outpaced on. You know what I was looking at with the personal training in. Obviously I wanted you know the the a luxury of remote training way more than I wanted to be. You know somebody's employees. I mean that was just the worst thing for me anyway. So yeah that started it to grow and I was finally able to cut ties with personal training and something I told myself was what really made me quit. The the personal training job was You Know I. I gave myself a deadline. I was like when I started out in September. You know this is going to be if I don't if oce and if my work with. Oj doesn't yield the progress. I need in this business. While there really was no alternative. It was do or die so I quit the job and and I took on my business fulltime whilst doing online online trading academy and luckily things have grown since yes. So that's what my life looked like before Oh ta really and in contrast On the other side on the other side of the team. What's what's what's it like now on so I mean yeah this does sound like a you you know a really i? It sounds like a pitch fro ta or whatever but I cannot I. It's very hard to overstate. How much better life is is and I'll give it a couple of examples that maybe people can resonate with who are really struggling to like you know they might work jobs? They might have more. Kit Whatever laver but when you have all these competing stressors particularly just bringing finances home. You may not have time to do the things that you are fulfilled by losing losing an instrument learning a new language traveling. Whatever the case might be and for me to of those things are I was? I've always been invested in trying to learn a new language and also can you know playing music and these are things that had completely gone away from my life. I I haven't picked up an instrument instrument in five years. There was no way for me to give up fifteen minutes a day to practice a new language. Didn't have any time other than to just come home. figure out what I gotTA do in survive. That was a Treading water situation and I was getting more and more every day and so with O. T. A. A with what I've gone through to accumulate and retain clients. I'm my basically work is done at around on noon on Friday. I can choose to work on my business and other things as needed Friday afternoon through Sunday. I don't I have a work schedule. That allows me the freedom daily to do the things that I want to do probably accumulate seven to eight hours of playing music. I probably accumulate three hours of the practicing language and other things that I love obviously spending time with my family and the people that I love and so this is financial freedom. That's that's what it is there is there. I think I think everybody everybody should be able to experience what it feels like to have financial a freedom because not having that stressor I mean people say that money doesn't make you happy happy but dude if it really does money makes me real happy because it provides me the the because it provides me time and with that time I I do fulfilling things and it makes me happy you know. It's a part of the equation. I'm being con- tongue-in-cheek expose but it's it's really it's part of the equation that that led leads to happiness within insult thing and and not to mention loving what you do you know what I mean. So Y- a contrast. Yeah absolutely lots of purpose in level what you do to. The man has the option by noon Friday to pagan and if he wants to afternoon on the East Coast so Thomas on overtime right now. We're going to give Tom. And a half of there's interview. Based so much. For stretching out. Four dominance pleasure new seem drowsy early on. I know it's now now. It's but nine all series man. That's that's awesome man. That's that's that's getting Some context control over your own existence. I mean at that point at matters if it's five thousand or seven thousand or twenty thousand context over your own existence man. That's that is all types of read. That's big thank you for sharing that so in in that context about you know as you as you transition from cross state where you admittedly said maybe I wasn't doing the best for individuals there and now you try to take that new task of of a authentic with what you really want to help people with did did the impostor syndrome ever creep and for you at all. Yeah and it still does because people are gonNA come to you with a particular a specific sets of of issues Where you you might feel like you're not maybe in the right lane or you haven't worked with anybody with these particular things or more more more often? When I might feel that way as like writing things on social media when I don't have a right to speak on this thing like I haven't read every study there is on this And so the the impostor feeling going I don't I don't think is necessarily something that always goes away or will ever go away so I try to use it as a a sort of check in for reflection for lack of a term where I need to understand why. I'm feeling way because there might be a legitimate reason for you. Feeling like an UNIM- Pasta and you may very well be but you you just have to remember is is is this. Is this coming from the place of being authentic and are you just a very harsh critic of yourself but in reality you know what you know and you you're doing the absolute best whatever the content is or whatever the person you know when it comes down to if somebody's coming to you with a serious post Rehab saying and you're like Oh yeah didn't no problem at work with people like this all the time but you've never done anything like that then you have. There's an doesn't example of definitely being an impostor where you're putting somebody else in harm's way but if you can tell that you might feel like an impostor but you're still want that person's you wanna serve that person while you know. Here's somebody that I refer to this that and the other other thing. Here's what I can offer you know it's kind of you gotta tease out that feeling but yeah I mean the impostor syndrome is is real and can hold you back because you might not post something because you feel like you're not worthy to post on it. Meanwhile that post might have gotten you the kind of attention that leads to relationship down the line so you have to use it as like any other feeling that you have you gotta you gotTa break it down. figure out what what's going on. Why you feel that way and also it can be helpful to kind of defer to other people who have been in that position who are more successful than you are a and talking to them about? Do I feel like a total and Pasha right now. What right do I have and more often than not you know if the person is also genuine bill? Talk you off alleged. It'd be like dude. This is something that happens with with everybody. And so the more e- e- you can kind of look into the mirror and again kind of dissect. The feeling feeling of being an impostor. I think everybody gets there. The more you can get a handle on on that feeling because it doesn't feel good it makes you feel like you're gonNA lose all your clients because you're a a fake and a fraud it makes you feel like you don't deserve to get new clients. I mean it. It can really tear you down particularly people who are self reflective self-aware self-aware on people who don't get imposture syndrome. I think you should be wary of I. You Know I. It comes down to like the person who says who never says they don't know you you you've got sometimes check yourself be like yo I mean am i. Am I believe it it it. It goes both ways. It's both a good something that can serve you but if you don't get a hold of it it can really run you into the ground. No doubt man you you made a million dollars a statement just Dan because what I've noticed. Is that imposters. Never had a positive central trying to do the right thing. Get it allot. That's that's a really great observation. I gather I gotTA switch gears to another big subject because we we like I've told missile I've said this to all the people that talked with the last two weeks but we're in the same groups right. We seem the same questions. Come up and one of the most common questions is about about attaining clients. I don't know how to get class. How am I gonNA get class? I don't have any clients where the clients a little bit Thomas about what your method method of gaining class was pre. Ota and and really big down some details for me of what your method of acquiring clients is post. Oh Ta on and it's important to me not to come off as somebody who you know Y- unlike done with my journey. I have it all figured out like that's just the that is I hope you you know I. I feel successful. I am successful like I said all those things that the freedoms that I have now Swear to God did not have these things just a few months ago. I didn't didn't But I have found ways as far as getting clients before Relative to how I was doing doing this before that is just so much less stressful so it does come back down to relationships in it you we need while. I don't want to say you need people. People might do well to stop thinking of other potential clients as dollar signs. I know Because in that that puts everything in the context of this sale on I need to make the sale and anybody that I speak to is a potential sale. I mean whether or not it's true I mean it's the mindset kind of matters because it's really just a a progressive relationship building technique that ultimately results in getting clients over time So it's kind of a slow drip if you will where you're just trying to put Out Truth as you know it that other people relate to over time where you might see somebody like post and you're like Oh wow you know. I went to high school with with that person. That's very interesting. You reach out to them and say hey man I saw you like mine posts a whole ball Welsey later and you know not a link to your free workout Out Whatever the case might be may start a conversation. They may not even respond. But there is a chance that they'll respond favorably and ask about what you're doing and you know the procedures set up in. Ot a kind of walk you through how those conversations are best gone after her and so ultimately the the biggest thing. The biggest thing that I've done to get clients is in like the first couple of pages of the vote about basically just kind of posting stuff daily on your personal social media page which I just never thought of because as I was like Yo. Let me flip to the back page. Hit Up this facebook ad but I haven't even done that. I haven't spent money on boosting posting stuff or I'm not saying not to do that but I don't need to yet It's continuously just sending adding thoughts. I I think of like instagram less instagram. But more like facebook I just think of facebook post just like thought bubbles and you just put out thought apples and other people are like well. I relate to that so you know when people give feedback like that really spoke to me when you said that it's like Oh okay fantastic. I'm going to do more. I'm going to do more of that so again. It's it's continuously putting those thoughts out Like actually on facebook or instagram and connecting nothing with the people who connect with you of via those posts and really. That is what I have found to be relative. What oh not a prescribes? That is what I have found to be the biggest game changer. In how I get clients before Ta I was like Dude I hate social media media. I don't go on there and how I got clients before was basically. Just wait and hope that somebody's happy enough with my training that they'll we'll be like y'all. I know somebody you know what I need so I did that for awhile. which probably seems ridiculous? But that's the kind of person I I was But but now you know social media is a relationship tool then you have to leverage it because it is what it is and then of course asking for referrals is is quite easy. Just based on the systems that provided out an o Ta Particularly you know when somebody has a good success or even when somebody doesn't There's there's an opportunity in their To leverage those things to see who that person knows and I think people do need to be asked I mean it's it's People aren't necessarily so you know incentivise just on their own to go out and seek people to let you train like you. Do you do have to ask for the relationship building that comes from putting putting out authentic thoughts into social media relative to fitness in whatever it is that you know plus leveraging your existing relationships with people On because if they like you they're likely to have friends. That will also like you. Because I do believe that people's I forget what the quote was. I think it was Somebody posted on Recently but people come for the training but they stay for the relationship. Whatever this is this is the truth? This is why people stay for years and so yeah that that. That's that's where I it's just all it comes down to at least for me. I really haven't had to do a tone of like money. Spent on ADS and marketing. I really haven't And then also I leveraged the There's there's a couple different kinds of basically email functions as far as getting a contact list of like literally anybody nobody you've ever had contact with ever and then just sending them a personal email saying hey what's up. How have you been past clients people? You went to school with you. You know whomever's email address you have just hitting them up from a place where it's it's not just like hey if you're interested in fitness. Here's the thing that I'm doing. It's just starting starting conversation and again. That's the obvious relationship than coming back around into play. I've utilized that and that has also every time I you to go back and utilize something from. Oh I mean this is just it. It works again and again just because it works one thing that I will caution. People people on It really is kind of a flow like you'll have better weeks better months than others and there might be a week where you get like five clients like you you end up closing like five leads and then things might be real For a couple of weeks. And maybe you lose a the client within that time and then you and then because you had those five clients you Kinda put your feet up a little bit and like didn't continue the stuff that you were doing before they get those five clients then you hit the panic button. You're like Oh shit dude I'm GONNA lose all my clients tomorrow. I haven't gotten any by you. Know what I'm saying so I think one of the main things in Oj's like you've gotta be relentless with the things that you do so when things are going well you have to keep doing them because it it. It's not just a linear just like regular training. It's not just a linear thing you do not want to be caught just being so stoked that you've got ten clients and you're like all right I'll go back to the social media shit when I need it again You gotta you gotTa keep doing it if you want the steady flow and if if amherst still here like every time I lost a client or like went a week without anybody signing up would be like Yo what do I need to do on losing. I'm losing clients on not getting any leads. She's like you know. Just chill out you know. Go back to doing what you're doing and also like here's a couple of other ideas that I would do and then they would work and I'd be Eli periodically going back to her being like dude. What now what? Now you know but you just have to remember the basics you gotta keep you gotTa keep going even when things is are working well because you don't you know when times are good you feel good in. You're not as focused on like the growth when times are bad. You're like y'all I have to focus. You have to be laser focused all the time. Not just when things are bad that that's something that happened to me. Yeah absolutely Angoras. I I know click funnels or big and you know webinars in general. There's nothing wrong with any of that stuff if that's your jam do it. But I'M GONNA I'M GONNA. I'M GONNA highlight Thomas's highly complicated method of acquiring clients down here so he shares. What he's thinking? Is that correct economists. Yeah that's that's the this is really really deep. He is being himself. That's is that also so all right people like it and then and this is revolution has and then he says thank you. Yeah that's that's a big piece of any ask. How are you yup? Yup usually doing that. And you repeat that Yup and then you don't stop. Don't stop I have. That's not good. You gotTa keep doing it over guys. On the Internet today. Broken the Internet with this revolutionary system and Gaza. We're being facetious but it time it's Kinda that simple right like if you do it if you worked program like you said it's that simple. Yeah I I really believe it really. Is that simple. And if you keep things simple like that you're going to keep things from being overly complicated. I mean I'm maybe someday if things grow enough to where I need to scale this perhaps you know I'll do the the click funnels and things like that but I just I. I'm very happy that right now. I don't have to do that Ad. I'm not worried about facebook. Advertisements there's such a you know I just my my marketing. The extent of it is like I try to find people in my suggested. Friends page like just click like ten of a midday at home. It's like my goal right now is just like get to capacity on my my facebook friends. That's that's probably the most effort put into it. That that's so breathe though because when a systematic static is you stay in the state of the flow. Stay in the flow Thomas. We're about out of time Sir appreciate Shea so much we didn't get to. We didn't get to get everything out on the table. But I feel confident that what we got out is going to be really beneficial to to the masses. Let us know. How can we find you wear? Where are you on the interwebs as they say on so we can reach out? t not sure So my personal facebook page Thomas Madden Thomas and add and like the football guy game And satellite fitness at satellite fitness is my business instagram. Page and then Thomas Madden for my personal instagram page and then satellite fit dot. com is my website. I think that's the big three guys. It's it's it's a hey. We promised information we promise you conversation we promised you swagger and we delivered on all of it. It's a traffic we the hat trick this thing. Times eight. Thanks so much for your time I appreciate you know we can all make more money. But nobody's making more on so it means something thing we share some some with somebody else. Ota John Goodman everybody out there abigail who has been instrumental and allowing me to wreck every part of this process for this season and she just puts the pieces back together again. The whole thing would have been Humpty dumpty. I'll be without you. I appreciate it and I hope you guys got some great takeaways. From all of these live sessions. If you're coming back to wash replay thank thank you so much. These get bumped downhill podcasts. Eventually so if you're listening to the podcast at some point in the future from now thank you for coming and listening to the I guess once again. Thanks to our special guest Thomas Mad and we'll see guys eason all right. Thanks so much Thomas you got it and he he is John Goodman and I just wanted to say thank you so so much time to listen subset. If you did find showed another training vote once he becomes test also should have no edison every podcast gets sent straight it to you and go searching for. Hey you made it's

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The 13 Steps to Successful Online Training Sales #48

It's Possible - Conversations with Successful Online Trainers

43:15 min | 7 months ago

The 13 Steps to Successful Online Training Sales #48

"We spoken about this time and time again, you'll Grant your approach. Now, what do people know about you how close do people feel before they actually speak to you? That is going to make everything so much easier. And so the better job that you do that the easier job. You're going to have of course getting people on the phone, but also just conversing with people on the phone. And so none of this replaces that and know that your brand amplifies all of this plane or train or show this is the online Trader Joe's it shouldn't have a podcast listen to us guys. That is so weird that people listen to us, like like a growing amount of people listen to us. It's not an insignificant number anymore. I think very despite all of our best efforts despite all of our billing concerted efforts. We've tried very hard to not be good at this. I really do think that we're starting to have some success and that I'm proud and also dead. It's it's like it's like when you're taking out the trash and you find a 20 minute before you taught a bag up, you're like, oh that's where I dropped that $20 bill. That's that's in essence. What I show is way down loose money and in our trip in the trash that is online training show random people have found $20 bills that they thought they lost earlier. Oh that must have slipped out of my pocket right into the trash and we are during all that I'm hearing is that I am now famous. So I'm going to become even more intolerable just FYI another one off the water. If I'm sorry to disappoint. I'm stealing my streak of being so hard every single time every single time again, very proud of you. I know how difficult it is for you to do that on Tuesdays and Thursdays. I mean at least look at least two days off. Like mid day you're going to be sober though. What can I say? I'm committed to my craft. I'm glad that you're committed to this show I think is a lot that was asked to be a guest on a podcast earlier today and I responded back that when he had done his hundredth episode. I'd be a guest on it. Oh, that's what I do. And I think it's just one of those, you know, cuz cuz there's a lot of really good people. Like if I I would love to be on as many podcasts I could be on it. But the reality of it is most podcasts don't have anybody listening to them and so I wouldn't say that it's necessarily a waste of my time cuz it's great to connect with whoever the host is dead. But like it's not a particularly good use of my time. Right if somebody's done a hundred episodes. It's like, you know, you're committed to this like I'm happy to do it whenever somebody said to me a message. Hey, I'm starting a podcast. I'd love for you to be you know, one of the first few guests like I don't think that I'd like to be one of y'all suck. We're not even at the hundredth episode. Like what are you doing here? Jonathan? You should come back on they will be under 100 and we're not I mean we've had recommended To Us by by the put Actually company will work within a few other people like oh you guys should have guests on that's great way to expand your audience more like well first off we already have four people like we don't need a v so like one of us has to go if we get a guest house that's going to be like, I tol interior distribute. It was it was nothing at all. This is comfortable just like yo, we're not even that good yet. Like we're going to start having guests on when we don't even know what this thing is. I mean it takes so much time. And for those of you have started from the beginning of s to like they go out how to do this thing in a way that works for us. It's seriously difficult to get off show to work when you are thinking of like comedy the characters trying to educate but also have people enjoy and have fun listening and have four different people beaming in from 4 Dead. Places on four different internet connections and I've halfway decent sound quality, right? I mean it takes time to figure that stuff out to fall into a flow to get to know each other to build inside jokes. It's like I'm not that good yet. Right and we're okay with that. That's okay. But anyway, it's true like my grass. I think what really simplifies it for me is that I never really understood that we were actually trying to educate people so that although that's a shock to me to find that out today. I think it's really served me up until the foot cuz I thought we just randomly, you know, like I said, I you know, I'm not you know, it just Jonathan's voice for me is like an over dose of Melatonin. So typically fall asleep as soon as you start to talk. So I mean off Tuesday, I was tired last episode you you're beat man. Like I was the juice was gone. Like you had nothing. Yeah, nothing. It was better today. It was a poor example of leadership across Or Jonathan if I say so base that we can talk freely, but you can tell you how long I mean like I was just a step away from throwing my OT a text books in the garbage man. I was like, you know the hell with this entire Enterprise, you know, like it out like this is the point where he's exhausted everything. He's at like he's giving it all to us and there's nothing left here. Like I need I need to disassociate myself with the entire organization quickly as possible. I don't think people who remember me Peaks and valleys and peaks in their valleys. This podcast is no exception a prime example, I think of might be a peek them. Yeah, okay, cuz I'm sure your house. I was about to be like ptdc your brother like I'm out but I wasn't going to only going to stick around for the rest of it and then I showed up here so so so that's a good thing like I mean you were like, yeah, I was I was late. Well, I couldn't find the show for the people out there listening and I hope this podcast episode sounds amazing. I hope we're hope we're getting the quality of sound in post-production aspire to as podcast people. So we using two different Technologies now, right cuz it wasn't complicated enough to have four people on his own call. Now, we got four people on assume for video and four people on a completely different platform for audio across borders. So I I logged into the wrong thing. So when I logged into our audio thing that's in master the thousands in Blaster whatever it is, you know, they don't pay us so I don't have to say it, right? Yeah. I don't have to get it in right and there's could be spotting and Debbie for all like a dog But when I allowed into it and said I was already in there and the recording had ended and I was like, well, I didn't even start the recording. So my last recording was hanging over from last time. I didn't know what to do. I don't have the app rentals keyboard like Downton good night as well. He just everybody just take to pound on the keyboard and they all go to Amber rentals. I had to ask questions. So Amberg added me in like the like the runway Personnel that your favorite airport the two flashlights. She she helped me land the plane and and voila you guys go. You're welcome. I didn't see the topic today. There's a topic that was a great topic today. But why don't you read the topic? Cuz I know how much you like talking on the podcast the young lady what color what color will am returning today guys. I'm thinking of fuchsia. She's it's a it's a nice shade of pinkish purple pig. Okay, you're super quiet though Ambridge. Did you turn your mic way down on purpose? Yeah, you're super I can't hear something far away. Is that better off? Oh, okay so much for the all right. Well, today's topic how to turn a complimentary conversation into a client who know we changed it. I took a change on that. I don't have anything here that says my goodness. Okay, we're going to the training show me go into slow. Listen while we're doing this. I'm actually trying to tell a story that complements the concept of imperfect option and this is an example that we had in our group for OT eighty-two and it was amazing. So it was actually a really difficult situation in which one of the coaches I had a a dangerous situation in you know, their client went into pretty much like Cardiac Arrest as they were having a one-on-one session and so the strainer remember that we saw a story and so this job Our he starts performing CPR and a neighbor is able to call the paramedics and in the end the client was fine and everything. But of course this coach is reaching out for support because what a scary situation if you've ever had something like that happen how horrible right and he was kind of like running over the scenario and saying what if I could have done something better what if I did things wrong and actually one of our levels of coaches Alex he is a firefighter he lives in my same city and he's a firefighter and that's the first responder. He told this coach like, you know, what I've never attended a call back in which no one took any kind of action and the outcome was good, which tells us even imperfect CPR even imperfect action is way better than no action at all. So even if you did things wrong the fact that you sprung into actually made all the difference for this client and the client is now recovering and things are going well, but again imperfect action Evil Dead What a good story. That's a great story. Let's get to the topic. Let's get to the topic because we still haven't talked about at Amber. What is the actual topic now that you've written to be in select that you found that I love to Thursday actually the patient just saying but the 13 steps to successful online training sales calls may be loved it a sales, This is a big deal, but it sounds like plenty of space for me to take a nap also, which is beautiful. They got thirteen points here. So I'm not going to distract you any further. Thanks for the the informational Kettle. You you helped save us while we were literally recording are broadcast and deciding what the topic is going to be on the flyer. I say what's worse? I don't know what's worse to not have any idea going into it what you're going to talk about what you have such a confused idea of what you're going to talk about that different posts think you're going to be talking about different things. I think it's good. We can agree on one thing. Neither is the they're probably both bad. It's probably not advisable for you guys out there building your own podcast. Here's a lesson for you know to it's probably not advisable if the podcast producer does not know what the topic is, I guess discussion. It's a clear red. It's a sign that things probably are a bit off the rails for your podcast. But when you have a team around you that's so competent and capable and confident as the team on the on a train to show you got Carol to jump in with the human interest story of the day, which is awesome are in the field correspondent Kettering about a lot of got Jonathan communicating on backdoor channels. I know shut off. Channels. What are we talking about today? And I just ramble I just ramble until something happens and it mean you've gotta show and suck. You say we were one of the best shows in our category. We got ranked on something the other day. So we got ranked as the best. What was it the best fitness in town cast during covid-19 COK tatlisin hope you know like that or something like that to any episode. Right? And this is what got us on that list. So when I change it anytime soon, you know, just deal with it. So Jonathan take it away cuz I I O te right I know how it is. When you have your list of things that you want to address do I do look do with like like I'm pretty sure that was an algebra homework on an iPad but whatever whatever so take take it away cuz I'm a personally vested in this topic. I'm interested for once. Yeah. Well, I mean, you're you're good at selves, you know, we've spoken for you have ten years and insurance sales before trying not done the data hub. Toyota so you could definitely add add some stuff to this. This is the I guess more advanced sales system that we teach in level two of the online Training Academy. So level 1 if you're in Louisville 1019 Academy, you'll you'll recognize Snippets of it. But what I've intentionally done with the programs as we built them up is tried to meet you where you are instead of giving you this very often in depth very involved sales process like at the beginning of your online training career. I give you just enough for you to gain some comfort in it and then when people move on to level two we go deeper off course, and it's a lot more work to put together and there's and we require you to practice it and stuff like that to go through and so if you're thinking right now, it's like oh that seems like a lot it's like it is but this is what constitutes an exceptional sales process and what allows you to sell training that is more expensive. Two more people and if people happily by yeah, this is the difference and I think you'll see that so is this going to be a note taking episode do they need to get out? There might be a note taking episode and who takes the edge off grab your planning your pad folks. If you're listening in the car, do not grab your PIN or your bag, we won't be held liable. I want to throw that out there. But yeah, if you can take take some notes here or listen this time revisit and take some notes. There's going to be a good one. So before I start, I mean I'm a talk with the Thirteen steps of it and I'm going to go through each step reasonably quickly cuz I'm chatting about nonsense for so long. We don't have a lot of time to go out of town for the actual apologize about that. It's no way this way we do things but like, you know make a really good impression before you actually get on the call and that will make things a lot easier for you. So this is not one of the Thirteen steps. This is just something to keep in mind like we've spoken about this time and time again, you'll Grant your birth. What do people know about you how close do people feel before they actually speak to you that is going to make everything so much easier. And so the better job that you do that the easier job. You're going to have of course getting people on the phone, but also just can proceed with people on the phone. And so none of this will places that and know that you're blind amplifies all of this and that's why you need to calm really build it. Now the next thing is before you even get on the call again, this is before the 13th steps. Let's say somebody books in with you. You want to make sure that you confirmed the call with them and the easiest way to do that is to send a quick text message to them and say hey, this is John. Just wondering if this is the best phone number to reach you at 4 I'll call tomorrow. And like they gave you their phone number on the application thing, of course, it's the best phone number. But all that you want to do is touch base before the call in a very soft way. It's basically took the first yes of the process. So you want to touch base with them in a very soft way build a connection remind them about the call and this is just a really nice easy way to do it. That's like a quick initial. Yes off and they might actually kick back to you like some questions right then if they do just say hey, do you mind holding on to those questions? Like I've taken a note of them to I'm more than happy to talk to you about them. But I'd love to cover these in a call tomorrow. Is that okay. Cuz your text message back and forth doesn't really like a time to you're going to be going deeper. So that's before it then when it comes time to call you give Michelle they pick up the phone off early want to build rapport. 1 to 2 minutes say their name. I cannot stress how important as say either name the amount of times. I mean this goes beyond like obviously in a coal. You're not going to spell somebody's name. A lot of times people will spell my name on like j o h n like there was a podcast went live this morning Woods John. It's like yo, we've hung out of families of hung out. Like I know that this isn't a shifting of yours or a staff member of yours that did this like probably have a checklist man spell people's names properly like it is not hard to do and save your name. Don't get their names wrong this Shadow next up like pick up other language. Like if they're the type of person that says like hey, dude, hey, bro, like respond back in kind of input as a really really good job of having their own kind of like lexicon for who Community. I know Carolina does two of just ways that people speak to each other like use that it's the same thing don't follow in the Trap of being like fit Pros where you don't want to use certain words like Lean Like metabolic like whatever because you're afraid of what those words actually mean or don't mean like if your client uses them the new used and that's really important the other thing that you want to make sure that you do and this is just like a good kind of general rule for the sales call. You want to seem to be speaking fifteen to twenty percent of the time just know was you talking It's your job to ask questions and guide a conversation. That's it. Your goal of this conversation is really to get them to understand why they need you. It's not easy to convince them to meet you. It's to get them to understand why they do in their own words and come to that conclusion themselves persuasion 101 dictates that you cannot persuade the way that you persuade people the way that you motivate people to take action is you guide their thinking you got their thought process the conversation and no dialogues in a way that gets them to make a decision themselves or at least believe that they're making a decision themselves, which I mean they are like this person is on the phone with you because they need help or else they wouldn't be on phone with you write the questions that they're going to need to answer is why now? Why you how much is this worth? And so you're going to go deeper light after the small dog? If you want to immediately just like set the phone. So after a few minutes something as simple, I mean copied on this line obviously name like obviously Amber. We've only got a short time together. So I want to be respectful of that. We really a scratch the surface in our initial messages. Just call us when we go deep and figure out how I can help you. We might discuss some things we've already spoken about but we're going to take them one step further to do that. We need to get clarity in three areas. First. I'd like to understand we all right now second. I want to see how things got to that point and third I'd love to get a sense of where you want to be and figure out how to get there. And of course if there's something I can help you with great I will but if not, don't worry. I've got a lot of resources I could point you towards so either way you'll leave this call with some next steps. Does that sound good so immediately now, you've you've set the front and literally like every single call you can just repeat that so practice saying that because the way your tonality matters, but you can say that and immediately now they kind of know what you're talking about. I know that you might have something that's going to help them but they also know you in the corner and then you just getting them to basically give you permission to move on to the next to the next stage, which is just some discovered questions. Now the way that you kind of build out your script off. Family is it's not a script that you read. It's a series of bullet points. And and as they're talking you actually want to be writing notes because ideally by the end of it. Once you get more practiced you want to be actually repeating back their language to them. So you told me that you want you told me that this is a problem and better you can do that the better job you can be able to get but in the ass discovered questions just like start with basic questions. Like how much do you owe? Anyway, how tall are you? What's your ideal weight? What's your diet? Like what specifically did you eat for dinner yesterday for lunch. How often do you exercise? What's a typical work out for you? Depending on obviously the goals, you know, you want to adapt wage depending on whoever you're working with step number four is digging deep into the real problem. So the goal of the section is to make this person realize the problems are bigger than they originally thought and they turn a blind eye to it. I basically like, you know, this is gotten as far as it can get And if I don't do something about this now, it's going to be past the point of militant. This is this idea of why now and step forward step through your kind of the same songs are talking about their problems. The the best way to get this information out of them is to really ask us to get very very good at follow-up questions and faith is I mean in online Training Academy level one, I basically said like you want to ask why three times. Oh, why do you think that is or whatever but what we're getting in here is much deeper than that and I want to give you the questions to ask because the better you get it asking the questions the better you're going to get it making sales. It's honestly as simple as that and you'll see when I say them, so can you elaborate on that? How do you mean? Can you tell me more about that? Why do you find that frustrating? Why is that important to you? But why is it important to you now and some of these questions depending on who you are and how you ask them and the type of people you work with are going to work that another's All of them are going to get the potion to go deeper and deeper and deeper. You're peeling back the onions and trying to get them to really realize why it's important to them and often times. If you do this effectively, they will say things to you that they have never been able to verbalize before and that's how you know well and that's how you know that I mean this isn't just about fail wage giving yourself an opportunity to really deeply help people even if you do get the sale if you've never really gotten in deep into the real wire, who will they'll commitment to your program to make you a real change and you knowing why they want to make a oil change and what kind of change they really want to make cuz it always goes deeper than weight loss of always goes deeper than fat loss Sweet Lord is how you learn those things so that you can best home. Massively important get good at asking. These questions step five now is you want to kind of jump to the other side? So if you've done these this working step doing for you've dug a lot deeper than expected and created a lot of tension. Now, you want to add a little bit more by adding some contrast as to the tension to like where they want to be. So you're kind of envisioning the journey off. Here's where you use a bit of transition. You can use a line like this and this is where you're going to have to insult kind of what they told you in the call so you can say hey, Amber and pretty clear on what's not working? Now, let's have some fun. Let's imagine we're talking to you from now. You've identified in your goal. You've put on three more pounds of rock solid muscle and those deltoids. So you can in hell out of those other moms at the park. This podcast just made possible by viewers like you except you're not viewers your listeners. Okay. Well, I guess most monsters if you're a Fitness Nutrition coach that's looking to master online coaching so that you can help more people make more money and have more freedom than the Online Trading Academy can help OT gives you the framework knowledge and support to have predictable success with your online coaching business from marketing to Business Development to how to assess and motivate young clients online. It is constantly updated and refreshed to keep up with a dynamic Market. Not only that OT is proven in seven years. We've helped over 30,000 coaches and eighty seven countries go online off do this. We know what works so you can get right success code and in case you're busy working a full-time job or who a full-time parent know that you can go with your own pace. There's no deadlines to complete OT a new lifetime access that said if you are ready to make a rapid change and finish the course of the next eight to twelve weeks, you can expect to invest three to five hours each week on the program. And here's the best part if you joined today you will make page. To $1,000 a month in ninety days, or I'll give you money back. So if you ready to build the Fitness business you want and make the money you deserve go to online Training Academy to enroll, and I hope to see you in there. Are you still trying to pick your online training software? If so, let me make this easy for you go with PT distinction. It's truly the best. I'm not just saying that because there are sponsored. We actually use peachy distinction for our own online Fitness business online trainer coaching and what really happy with him from onboarding to programming to client communication PT distinction has everything you need to run your online Fitness business smoothly and it's super simple to use know normally, they offer a free 30-day trial, but as a listener of the online trainer show you get a free 60 day trial so you can make sure you love them before spending Thursday. If you want to deliver first class service to your clients while reclaiming your time then visit online training, to sign up for your free 60 day trial today off. What's the first thing you'll notice I said gold Amber Reynolds 2.0 and I start to describe themselves. Again. Ask more clarifying question a new job is not to speak. Your job is to help them go deeper. Oh, what's the best part about reaching that goal? Oh tell me what kind of clothes you wear like Amber, you're going to have to rip off all the sleeves or short like nothing's wrong. But what would you do and not do compared to now how does this change your relationship? Like you're not going to have any kind of an issue picking up your kid anymore. You'll be able to throw me through the roof Amber with those steps towards you going to need to get higher ceilings. You know like how much more energy do you have what you do with it? I mean all of these questions you can get an idea of what I'm doing here. Right? I'm getting you to really Envision to doing and how it feels about getting that cemented into your mind. If you and I were sitting on the beach one year from today Sip and coconut water and you tell me about holy crap John. This has been the best year of my life what specifically are you referring to what has to happen for this year to be spectacular? But so that's too far off in the drink step 6 is just summarizing it. So once you feel like you've gone a really deep you want to summarize it again using their language. So just to make sure I understand you completely it would be a life-changing you if you if you can achieve and then there you're going to ideally list it three goals that they said in their own words. They'll say yes, then you say got it. Awesome. Do you think having my support would get you to those schools faster? Yeah. Why is that? Now is where you see the call was starting to shift to qualifying sales, right? You've gotten them to go deeper than they probably ever gone. You've gotten them to volts things. They probably have never verbalized before you've gotten them to Envision the other side and really paint a vivid picture of it and you've gotten them to say that you're the one who's going to help them get there and why and now they're starting to talk about you that way. So now we're going to qualify just a step 7 selling isn't talking right? You guys have seen that already selling as asking good questions. It isn't telling people all of the amazing things you can do if customers telling you that they're worthy and that they really want to do it and so Here you almost need to remind the prospect of your standards to make them understand that working with you is like a really special thing because it is I mean, you're a special person. So you say like I can I be honest with you. What you're doing right now isn't getting you where you want to be. And if I'm going to help you get there. I need to know you're willing to hear some feedback. That isn't necessarily what you want to hear. Would you be able to take my feedback pay the answer? What I'm really getting at is a client needs to be coachable for me to be effective. Do you understand the benefits of having a coach? The answer is a great one more thing. If we journey I just want you to understand has its ups and downs you ready to stay positive throughout the journey and stay on the path with the understanding that this is the only way to get to where you want to be dead. Either going to answer that now we move on to step 8, and I hope you guys can see kind of this flow that will get in. So now we're going to step in. So here's what you're going to summarize the call. Summarize everything you've gotten too. So just to recap everything. We just shot you told me talk about the real problem. Right? And that's why we're on a call today because the truth is you really want and this is where you get into the actual motivation the Deep stuff that you brought up. That's why you came to me now. Did I miss anything? So here maybe they'll mess something. Maybe they won't but you want to make sure you kind of get everything out. And then just to make sure I would ask one more clarifying question because if you say did I miss anything they're they're probably going to say no ask another clarifying question to always go with cheaper. So I'm curious. What do you two biggest insights from our time together so far? Cuz now you're being very specific. Right? So now they're going to tell you two things that they learned about themselves if they learn about why they want to work with you. Okay. Now you're going to make the pitch. So the pictures not just you know, like the Millhouse pitching costs $428. You're going to make the devil but you guys don't like my metal hose. It's basically like you're still accurate work with me. Then it's going to be $200 for took three months. But if you like if you if that's too much then you know, I can go a little bit cheaper than that if that's not good. That's not good even more than you know, we can talk about that. So I mean know the pitch needs to have three parts you go promise process features. so promise based on what you told me about a hundred percent confident that I can help you solve whatever their problems are. The reason I'm confident is because you remind me of another client of mine named them. He was a lot like you were dealing you're going to have a few stories of other clients that you can always bring up in here. Hey, then the process. So here's how I'm going to help you first. I'm going to show you how to solve your first problem with this technique that I've developed over this with a special way of training so that you can talk about their benefit. Okay talk about the thing that they want to achieve you're going to repeat that for all their problems. So if there's two problems, you're going to beat that same process. Basically, it's how you going to solve it down pillow that you're going to solve a with and even with the benefit and that's how within x amount of weeks eight weeks twelve weeks, whatever you can but you Google whatever the goals. Now, do you want to hear a breakdown? a present Yeah, oh, I'd love to hear back up. Awesome. So and then here's where you just break down your program right like every four weeks or send you a new workout to help you whatever cheap goes on top of that my Custom Tailor your diet plan. Adjust it off blah blah blah blah, right all of the things that are included in your program. Then you mention the couch. So right here, they're basically expecting you to you know, say it's going to cost x amount of dollars off. Here's where you mentioned the catch. It's a bit of a it keeps not balance but increases the desire to enroll in the program by doing the unexpected huge just a little bit. So then you just go right into you and you say oh but there is a cash. What what's the catch sounds great. First as I said earlier, you've got to be comfortable and willing to take my feedback second. You gotta be a positive person to destroy like journey, and then you have to stay on the path even when you're struggling because this is just one chance to achieve whatever the result is. So if I show you how to achieve your result in the next turn 12 weeks, would you be able to do those three things? Yeah, great. So, what do you need to know to make a decision today on my program? Pulling up any questions. Awesome. What else do you need to know to make a decision today? Basically keep working down. If I ask you about price if they ask about price first, then you say awesome. I'm more than happy to talk about that before I do. I'd love to know anything else you might need to know before we make a decision today. So basically have the price conversation must Step 11 just a bit of a litmus test before we talk about the investment is a sound like something you might need when they say. Yes. Okay. I'm curious. Why now? Once they say why now and you're satisfied of that great. So would you like to discuss the investment? Okay, when it gets to the price, you could obviously just say it but it's nice to kind of introduce it again. So you say okay. So Amber as we dig into the price, I want you to understand that this is not a temporary fix a Band-Aid. This is the full solution. So let me ask you if you could snap your fingers and become that and blue and olds 2.0 we talked about what would that be worth to you? Some people will say a specific numbers and people say oh my God, that'd be everything right. Whatever. You're right. It would be Priceless. It would be everything you write that would be worth $10,000 off because there's so much more to it. In fact, I just spoke to Carolina who was just finishing the program and I asked her, you know, what would I have to pay you to go back to the way you were twelve weeks ago. And she said be at least a hundred grand like my life has changed but we don't charge a hundred grand for the program. Cuz obviously, you know, nobody could afford to work with us. We decided to place the program. So everybody is committed to it can afford it. So the full price of the program is x amount of dollars two thousand three thousand dollars Can you pause for a second? So just so you know, this includes everything we just talked about includes the worker program nutrition coaching the weekly whatever is involved, right who's everything you need to reach your dream, but for clients like you you said you want to get started today, we're able to take $1,000 off but you got to get started right now. You need some incentive for them on the phone call, right? Depending now on what they do. You might offer to split into two payments, but at this point like it's their chance to respond, you might offer to split into payments basically figure out a way to make it work for them. And then the last step is dead. You know, if they say yes, your next question is Visa or Mastercard like take the payment over the phone do not send the link take the payment over the phone from them if they can't quite commit to the program right away if they say they have to ask your spouse or something take a deposit just say hey not a problem at all. I want to hold your spot for the program. And in order to do that. I need stick pause it like if you decide if I'm going to spouse that this is right for you, totally understand happy to refund deposit in full, but I need to just take a you know, a $50 deposit for the program right now. That's basically yeah, I mean you can be a very involved sales call but the entire purpose of that is just to go deep with that person to get them to verbalize. Why they want it why now? Why you and understand that themselves, you know, you're not telling them anything. You're just repeating the words back to them. You're just asking them good questions tremendous. We've clearly solved all your problems here again today on the online trainer show. If you listen to that once go back and listen to it again after you listen to it the second time make a decision to listen to it a third time and fourth fifth sixth seventh through tenth time then go back and take notes as you listen to it for the 11th. I'm okay Jonathan Goodman just gave you the blueprints. Yeah. You just gave you the blueprint. That's same like honestly, that's all that's that's what that's what we do. This is across multiple levels of OT a ship, right? Cuz that's a hefty dose of you know, some things that you might see in something that rhymes with level shoe o t a i really want to do here from Amber here at home. she thinks yeah, let's hear it. What do you got to say? I mean her cell phone so good every time you speak on this podcast and you'll always so nervous about it. The only reason after showing up the only reason I keep shoulder. You know you got anything to add here. No, it's great. That's essentially all that we do and for any trainers who think that they are not good in sales. Well get comfortable because it's just part of your job. Now. If you're going to bring it in this business, you have to know how to sell your services. So you guys got the info here Jonathan Goodman summarize it nicely remember sort of the building blocks of this number one, uh know who you're talking to username be nice to them. That's just, you know, first building but second building block is to set the tone of the call like you you gotta do that upfront. You gotta tell them what's going to happen on the call. The next major block is just get an understanding of what they're going through and assist them in talking more deeply about it. If you do that right off to hear things that their spouses never heard them say, I promise you while you know, so make sure you yeah, it's it's crazy. You know, you you're going to have to have your big-boy Bridges. Your big-girl britches oil cuz you're going to hear some things that that you don't expect. You know, the next part of that is really you switching to to heaven. We take them through hell and then we take them to Heaven off the next part. That's what it's what we do and talk about all the goodness is going to come out of it. You turn it right back around and you're you're once again buying a little bit from the from the client, you know, setting the tone know them understanding the privilege and the responsibility on their end being in the process and then you go right back in the in the other direction and prime the pump to make sure that they are interested you're doubling down on you know, why do you want to do this? Why now, you know, why interested any other questions? No other than to point out that the term pram your pump just sounds really disgusting. Yeah. That's all right. That's all right. It's a water thing. Yeah, it's giving me water out of the well. So you set the expectation instead of priming the pump is that that better I think all of those things you said are disgusting person to offer a message saying that they are they are but I'm getting information out there yours every time that you say prime your pump the covers off and drinking a freshman or so. She actually gives like the little like internal rotation and flecked. Yeah. She's asleep a month, right so she covers her ears and just like last week for the past few days. Yeah, you guys got to watch this on YouTube that was impressive off element by Amber right be delivered your price confidently and and you wait to see what they say. And then that's it. That's it. I've got a job. And I've got an old Chelsea call covering all the old and the t's and the other alphabet today. Thank you guys for tuning into to another episode of the online trainer show. Katalina's gone dark. She's gone Black Market. She's no elected official from the city in order to fix in order to fix the internet. I feel like somebody potentially mayoral power could probably fix the crappy internet and buried like they gotta run some cables. Okay one must be small towns, you know, there's like Elon Musk go figure is Janette some type of bond a referendum for her internet provider. They're just vote needs to happen go out and vote America. Whoever you want. We don't I just go do it cuz you can and we'll see you next time. I show notes online training, see all the show notes and leave us a review and end up. You're welcome is all the only birth Think we need say here. You you benefited from greatness here today. How do I log out? I don't even know how to log out any jingle jingle planer show trainer show. This video online trainer show. We shouldn't have or Bad cast.

$20 Jonathan 20 minute Amberg twelve weeks 60 day online Training Academy Woods John $1,000 Amber Cardiac Arrest gold Amber Reynolds two days Debbie Joe twenty percent Louisville Carol Alex Online Trading Academy
The Secrets to Focusing on the Right Things in Your Business #6

It's Possible - Conversations with Successful Online Trainers

44:50 min | 1 year ago

The Secrets to Focusing on the Right Things in Your Business #6

"Periodic episodes six of our brilliant podcast. Hey I heard that we hit like eight in in the United. States. That's that's a big deal right like for fitness category. Yeah, that's pretty. That makes us a very big deal we're. We're very big deal now, so we've. We've got all our new technology like if you if you listen to the first episode. SORTA how hollow everything's sound so most of us got microphones now John you've gotta microbe. Do Okay. He's got his microphone yet. now so we got the good equipment now we're a big deal. I'm actually I'm actually listening on a pair of earphones. A headset that I got from my last flight travel. I think I think it was US air I have an the my other friendly hosts. Here were shocked by that. You know they'd be little me a tiny bit 'cause. They're all I. Phone people whatever. android Guy, so so these things are so easy to get I literally said Hey. Don't give me the peanuts. Give me an extra set of headphones, and that's how I got these. I got three or four packs of these things. I got a cabinet full of US Airways headphones. So I can hear you guys better We talk a lot about titles here and well I'll I'll let we'll. We'll have that conversation later but you know if you get a chance to take another fight whenever fights reopened just this is my travel. Tip for you guys because I'm a I'm a world traveler. I'm I'm very worldly man. Everybody knows that. So, you get a chance, and you're not feeling like the peanuts, or if you don't want the you don't want to like the little sugar Graham crackers that they're going to give you guys I, am I? Implore you load up on the headphones because you never know where you're going to need a good headset if you. If you give back your juice, they give you a set of headphones. And if you give back alcohol, you know if you guys I don't want it. That's where to fit to pair of headphones so I'm loaded up on these things. I'm a non drinker. Doesn't drink PT Stink Tion. They don't drink it. All talk told PD. Distinction is totally alcohol-free platform they they give you your very own brandit software and save you hours every week, and it gives you a classic. Even better results PT. Distinction, is is the sponsor of this podcast. We don't we don't. We don't just mentioned them casually every day. We do love him. But we don't miss him casually. They're actually sponsor here and you know non alcoholic. It's a totally non alcoholic platform for for for running your business PD station. They do the hefty, did you? You'll heavy lifting for you. John you distant heavy lifting this this week. This this weakest up what we'll get into that later it involves a bear in the woods and pooping We'll talk about that that. Distinction heavy lifting for you and get your class. Even better results. We've worked out a deal here. Jonathan Goodman, who is? The ultimate the ultimate author, the ultimate human skin glows like lightning in a thunderstorm on these asks. If you're watching on Youtube, you see it. He worked out a deal where you can get sixty days of a trial for PT. Distinction trainer coach. You get sixty days free no cost in addition to that. They're gonNA. Give you fifty automated checks messages for for staying in contact accountability messages for your clients, so if you WanNa you WanNa take advantage of that deal, and we know that you want to take advantage of that deal head on over to online trainer dot com slash PTSD, and yes, because I'm still reading off papers I haven't. I've got one to Lonzo every time we started. Saying I still haven't memorize it. Online training dot com slash P.. T. Deep not to be outdone. Is The online trainer Academy The Online Trading Academy is where you learn how you learn how to coach class online responsibly profitably with the online. Trading Academy Level One certification program. Jonathan Goodman is. He wrote that, too. That's like his thirteenth book. You wrote you wrote the whole Oj course himself. And and if you're coach, if you're a nutrition coach, if you if you own a gym and you will you WanNa? Learn how to do this. The right way online go over the online trainer DOT COM Slash Academy to to to enroll there. We'd love to have you. There Jonathan anything you'd like to add here. I'm just really happy that we got PT distinction to us a wire for the sponsorship. Because there's no refunds, it's too late now. Too late now there's no way that they're a good in it. There's no way like would episode six at this point. There's no way that they're not just shaking their head. Wondering what they did what they got the results. And so I'm just I'm just happy that we pulled the Nigerian prince move. And got them to send us a wire or That a Western Union right. You're not getting back. Should he changed Tim Tim. You're not getting this back story. Tim You guys should. Change your local to a lollipop. 'cause you got other partners. KNOWS, about Tim. Can I get into the intro for the for the podcast we move to. You might as well. And My name is Jonathan Goodman and welcome to the. Show today is episode six. And unfortunately I had a bit prepared and rent stole it in the beginning. Because we didn't talk about what we will each individually going to talk about. And when took my topic I was going to celebrate the fact that we made number eight. Number Eight on the US fitness charts, which means if you're paying attention, absolutely nothing. With that in mind. Today's topic. Is Focusing on the right things in your business and ignoring those micro things that are just going to distract you. The on my trainer show trainers UH. The online trainer show, we should have podcast. As you know this is episode. Six this is actually the first episode that recording after we went live to the public, so this is the first episode that we're recording after people have ever heard any episode, the podcast which means that we have views. God. My. Initial reviews of the podcast have been really positive. Very positive. But one of them. I'm looking at. You Joe Brown twenty twenty. One of the reviews. Rubbed me the wrong way. And I want to tell you why. This is a five stove you. That will be. The title of you is funny and informative. Thanks Joe Brown twenty twenty. Joe said I'm assuming Joe. Bone is your actual name and not some. Sounds made up. I've been following John in the. For years, and this is the best content they've ever had. took. This man is crapping all over your eleven books. Let me finish. The Bantu is great in the advice for personal trainer. WHO's looking to move? Online is awesome, and then it'll capitals subscribed. Twenty. Man. Oh now. Thanks so much. Twenty, twenty you I. Guess I I'm glad that you enjoying this podcast? That the eleven books five conferences. Million Plus Woods that my company has published over the last nine years. Not as good as wherever is train record? Yeah, I. Don't I don't know what to do with that information. It's this thing that's beautiful that Houston? So? I. Let's let's shift. There's more than two of us on this podcast. Yeah, let's shift over to our third are in the field correspondent. Catalina Belmont as which what's your reaction to that to that commentary from from Joe Joe? Brown, twenty, twenty. Sounds like a political campaign. For Television judge. Judge Judge Joe Brown Twenty Twenty home run. I. Take that as you well? I'm crying. I used to take so much pride in what we. Do. With one who? It was so much better hearing from Jonathan though. The whole imagine that was him reading it. That was just amazing. You know what I feel like. We're reading like angry tweets or something like. But they're not passive aggressive to is. So, much better. Much better are white glove, and just like slap you with it. That's amazing. Now Jonathan. What what exactly did you start in this? In this business of educating because I wanNA I wanNA. Give you some context for how long you've been toiling in this business only to finally have. With the podcast that we literally through together and twenty five minutes on a random Thursday they, so, how did you? How long have you been going to finally earn that quality of a review of your of Your Business in general? Well, thank you for asking. I have been toiling since two thousand eleven every day my life. Nice finally made it. Spot cows. Everything the best. Yes you to do. Shows up silent, twenty, twenty twenty. You hire two random individuals. And Work for cheap. Who Don't even know what they're gonNa make when they accept the gate like I didn't know. I didn't actually know. We're making money until I heard it on episode one. For me, you throw them together. We say let's let's do a podcast zoom. which is the you know, technologically genius, you know move going to take. Something may for videoconferencing in process sound through it. Most people think about that by the way. There's a reason for that nobody. Nobody figured out how to use them for podcast before ask. Again. It's like it's like it's like no trainer ever figured out that they could ever host a workout on line. And then they were like God. Can actually we can. We can do this online. Neither either one of those admiral buff by the way magic, the this is that neither one of those ideas or something to brag on a particular and then then in twenty twenty. Released to podcasts basically recorded through telephone Mike's. Thrown together by some people who were maybe out of work I. Don't know. And and they and then you finally hit. You finally made it back when that's when Joe Brown twenty twenty. You know you. It is because it's in his name absolutely when Joe Brown Twenty Twenty Clever Joe. Let us know that we have hit solid gold. With this podcast it was about time it was about time. You overdo my friend. Team excitedly told us that we need number eight number eight in. Fitness, podcast in the United States for an hour. For at least an Hour! I have no idea I didn't pay attention. It's like all these people who call themselves. Amazon best-sellers because three people balked book overnight in Europe and they made some obscure category in your for Bike Number fifteen on Amazon bestseller list for the what this my hold nonfiction. What you're saying, but focusing on this number would be like a micro. Long Is. This sake way look at. Any more that was so brilliantly done. Your go Keto. Should we end the episode? Episodes over. Go, go back to candy crush. We're done. Here go back. Go back to solitaire. Solitaire. I think you've said you've got an android phone. You've probably got that built-in right? Thank you very much for that Jonathan. Oldham's price. They still make android. Surprise they still make. Does it all you? Does it feel weird when you when you used to go out in public and you take out your phone. You'd have to like sheepishly like you'd like covered with a brown bag you'd like. It tastes like an iphone and around your phone. It's like we need like a comic book in school, Right, you'd like. Put it inside. The textbooks and nobody can see what you're doing. The android is a fine device. Sir made by people who care about people who don't WANNA pay for every Sunday here through their phone. That's what the ANDROID is. It's IT'S A it's a fine device. It serves me just perfectly and and I. Really well. Whatever whatever you're doing sounds like it's working really well. 'cause you ended up here. Pretty much must be good amongst the I people. Catalina any news other than. Anything. Anything I. Well if you must ask, I had to brave the grocery store today. And when I came out the car that had been beside mine, actually hit my car with the door and we'll left. Yes, my car got scratched I. Adore and then it was one of those moments where it was like you know one part of me was like Oh my God. You know you always assume best intentions. Intentions like who was this person? They really struggling. They just get a honk, and was it an emergency You know they not even a note because they're already struggling financially or with their mental health, and all this kind of stuff, and then the other part of me just wants to punch them in the face, so there's the odd I'm like. If I had known that second podium. Grew of mixed timeline. Thousand, things. Could Punch them in the Phase I could key their car, like I could just like Zalmai Benjamin's just like remained, and they were gone. So this is a historical moment, though because Catalina Bell nowadays is actually the first woman to ever go to the grocery store to get a door dash. That's amazing. Jonathan even going on in your world. I heard about a bear pooping in the woods. Nothing no nothing. No I. Definitely didn't experience. The first four is poop with my son. Definitely didn't experience that yesterday definitely didn't have to do an ISOMETRIC BICEP hold. Money plus minutes of my thirty plus pound son naked pooping in the woods yesterday. Well well as nervous into a bag, a mom, I know that certainly didn't happen. Amazing Amazing I. Love the amount of Poop that we have going on in the show. It's twenty minutes significant. It's awesome. Was it was yeah. It was it was not good. The worst part about it was though was held. My wife got me to do it. And that's part of your. Car. That was the best part to. Will you know what it is? She knew that that when he said Mike. My stomach's hurting. is going to be the one that you go. Right. And, so she took him like I feel like didn't quite take him like took him just Oh, to my view and was K-, when not really gonNA poop. We're GONNA doubting do this with you. Make it look like I'm trying. And then two minutes after I get back. They you stomachs hurting again and I'm going to tell you dad. Take you cake got it got it, and then they high five came back at. It I can totally see how that happened, and I applied both of them. Have! No Way we happen. Saddle shoes out of the way. You hold him the other way right. I don't know I've never done this before and hoping to never do this again. I, don't WanNa talk about it. Can we talk have again? It's going to happen again. To talk about I. Don't Talk I. Don't WanNa leave. Does I I get that I? Guess, let's so. We've gotTA show. We actually have a topic today we do. For the on train is out there, who actually WANNA learn about online trading on the online trader show. We do that, too and and the topic, which is better than the topic that it was. Jonathan let us know how much better his topic was in topic. Anyway The secret of focusing on the right things in your business. That's the that's the topic today. That's the topic you didn't. You didn't actually look at the document that we sent talking about this before you showed up and say. What are we doing today? Because you didn't actually check what we were doing I don't get so. That's the topic today. Thank you, thank you okay, bumped my pay, and then I'll check whatever you want me to. Happen and I just read it from my android phone so armee. And left. Law Dolphin Call. So I guess I'm going to take over. Talk today focusing on thing until then comes back. Look at this. Everybody will only with the punches. Perfect acts and right now. We're talking about the difference between micro and macro. And here's the thing that a lot of people don't realize when when Stoughton online twenty business is, is they stink that lot of things that matter truly dealt? But to get left up in those things. For example things like the name of Your Business. You could change that later on the business really doesn't matter. It's not worth. Spending more than two seconds like if you don't have any of your business right now, call it John Goodman fitness, right, call it named fitness whatever it is, you can change that later on I know people who spend weeks doing like trademark searches doing everything for their name obsessing. Yeah, assessing over it because they think that those going to be this like. They think that there's going to be this. Everybody's GonNa. Think so things about me. Everybody's going to look at me. Judge me on my name not to say that any isn't eventually going to be important or something you WanNa put a bit of time to when you're starting man that's micro and you don't want to get confused between the micro and the macro and. And you want to identify the difference between the two. So what are you damn? Micro decisions that are really not that important in the long run, but we have found that a lot of online traders actually stress over these things when they start business name is one what software you use. Should you use software holy crap? This is a bad question at that solely. Distinction sponsors of the show. Get Your Money I. Would it to us? Why do you think I asked you to do that? Tim But. Software, you simply don't need it to start. Or get a sixty day trial at online dot com slash td. And when you do, you don't really have to think about it. Oh, look, welcome back. Mase you. Guys next color scheme. What color is your brain going to be hot new exercises? Hot New exercises. What why does that matter? When you're training hot new excise is hiding software hot new instagram posts whatever it is, but then we get onto macro. So what are the things that really matter? What are the things that you should really stress about when you start your business clients, goals, number one first and foremost. What are your goals? How can you get them to hit those goals? How can you best set goals for them and work with them to understand what goes actually owed because most often when a client actually tells you, what the goals! That's not what they actually want to achieve. That's not deeper y behind behind what they want to achieve. Clients will often tell us things. When they come in. But. They don't really understand the problem enough. They tell us things based off of language that they feel like is appropriate for business. If that makes sense, though say WanNa lose five five. Pounds of fat don't say I want to run a five K.. They'll say I. Want to lean up. Get shredded or whatever it is, but they're not saying those things because they really want those things. They want the things that they perceive. Those things are going to get them to. Kerr and I think that's the big difference. Because as a coach, you need to deeply understand where those things are going to get them to. And what that is for Yo Tokyo five pound weight loss being. To you. What does that deeper Y in is five pound weight loss actually the way to get there. Maybe it is maybe doesn't. Most often with my clients back in the day when I was working with clients in the gym. What I would find particularly female clients is every single. One would come in saying. They wanted to lose fat. Most of them didn't actually need to. Work with with people who need it who had a lot of weight to lose? A, lot of the time, it was control a lot of them were. In in jobs and sometimes relationships and family situations where they simply didn't have the control over the lives that they deserve to that they wanted, and the fitness was something that they could control. And that gave them a tremendous amount of confidence giving them. VAT was what they really need. A lot of the men was confidence was. It's kind of like Macho? Bravado Alpha status so then it was like competitions. It was kind of numbers with them. It was them being able to go to their poker nights, hockey games, or whatever it is saying to their buddy. Hey, how much left! That was actually like like they wanted that. One about more than looking good for the most part, but what is it to deep deep deep understanding of your client's goals? How do I mean I talked about this nicknamed the fire like the first book that I ever looked like you gotta ask. Why so many times in different ways why what would that mean to you? Can you tell me more about that oh? Really or the most effective technique ever to learn more about somebody if somebody tells you something like I, want to lose five pounds, and you want to know more about it, the most effective technique ever. Is Actually to just repeat back to them exactly what they said and then close your mouth, so if you were to say to me, Hey, you know I really love to lose five pounds a really okay cool, so you want to lose five pounds. And then they'll go deeper. Yeah. Tell me more about that. What would that mean to you so number one macro deeply deeply deeply. Understand your client's goals. You can't ever sell them on a program it until you know that you can't ever build. The right program for them until you know that you can't ever get them results that they will be satisfied and happy with and want to continue on with you for until you know. Which means that everything you do in your business is contingent upon and often times we take those goals as trainers at face value, and as a result them a will competing with everybody else who doesn't understand clients, which means that we're competing price race to the bottom. This is the secret by the way of how we get our OT and ot to students to sell their programs. Two, hundred, three, hundred five hundred thousand dollars a month like it's by understanding clients better. It's not in delivering something different than probably what you delivering now It's by sending our clients better knowing that everybody's individually individual and actually talking to them. Number two client trust. What can you do to make somebody trust you? Who's never met you? PODCAST and being human. kind of that number eight podcasts number eight well I mean we went to be honest man like. People listening to this. You think they have a chance of reaching number eight in the fitness category overnight in the United States for forty five minutes. Well, probably not. Probably, not probably not. They'd have to put in a lot of a lot of what actually only in twenty minutes alerts. Yeah, they could probably do it. Anyone can do. Anybody could probably do this. There's actually a really funny story of somebody who. Load a book, a book or Dude like in quotation marks because podcast, everybody can see my air quotation marks. We are just not quite. So he wrote a book. It was called I think it was called putting my foot down, and the cover of the book had a picture of a foot landing like he was walking on the ground. I think. The PDF was three pages long. The Middle Patriots Point. The back page was the author credits? He put it on Amazon. He put it on like the most obscure category he could find, and he listed it for ninety nine cents as a kindle book, and got eight of his friends to buy it, and he made number one in the category. Amazon bestseller. mylar. dumbest thing ever. But actual client trust is is a body of work the procedure while it is reputation. That precedes you if you don't have that now. What? How do you gain that? We still doing the hard work that nobody does nobody sees it. And it's like a big stone wheel. It takes a lot of lot of momentum to get that thing going law of energy to get that thing going, but once you do the thing just. It's kind of like an exponential cove. If you've ever seen exponential codes on a chart goes you almost feel like nothing's happening as things bubbling under the surface, but once it hits. The thing just goes in kind of lends itself and people who work with us that trust the process do really really really well and unfortunately. There are people who work with us. Don't trust the process. They focus on the micro. They focus on the hot new exercises on the hot. On whatever? And they keep reinventing themselves I either. Keep program hopping. And as a result, they never get anywhere. Because, they never build Klein Trust. They never build trust amongst any kind of an audience. Clients receive in value. That's macro. Like how much value are you actually giving to a client in a way that they can accept it in a way? That's meaningful for them. That goes into ankles and then you up, you tation. That's what's important. How much can you build reputation? How much can you support other people like you? How much can you build relationships within the industry? Those are the macro things and you know what the most important and most interesting thing is about the difference. I was actually as I was like as I was studying for this podcast. Drinking my coffee two minutes before you guys logged off. I was I was looking over this list of micro macro and a jumped out at me. As often does when you take action in something. You good things start to happen. And so I was taking action and good things started to happen, and I looked at this listeners like hugh sorts fascinating about this list. Carolina. Here's what's fascinating about this list. All of the micro things and I'm sure you could even listening to me. Talk in this little speech that I'm giving here. All of the micro things in this list are short term immediate gratification type activities Yep every single one of them. All things that you can do and check checkoff list right Dan and feel good and pretend like you're making forward. Progress on your, business. All of them, yeah. All of the macro things that really matter are delayed gratification activities a things. Will you probably won't get much feedback a things you will feel like you're in a hole by youself family for potentially a long period of time. Are Things where you don't quite see what's happening. You don't quite see all of the good. That's happening until at one point you wake up one day. And you look back. You're like wow I've got everything in place that I need to. Things are good. I don't need to Willie. If I want to continue to really bill I got pushing. But I. don't really need to try anymore the same way that I was really pushing to get this going and that's why I mean if you look in a group of online, trading, Academy students. That's why you in that group. People post almost every single day, if not multiple times day just been three or four them today will people are like Oh my God. I'm having so much success I just. Did this one thing in these six people signed up and I just like user. s wreck just posted this morning at six new clients at like three hundred percent what she used to charge basically yesterday. I think it was. She said in the last two days. Maybe I might be quoting this wrong of. People just reached out to her. Want big! It's easy for her. Right and it's easy for her because she focused on the macro. Yeah, there was no trick to this stuff. There's nothing that you're missing. It's just that confusion of the micro or the mcchord. Whatever better title? I thought I gave his podcast. I think this goes well cannot like hide a hand in hand with people who? Is like Oh. My God you're you're having so much success in the industry. You came out of nowhere took and the person is. Not A for ten years. Like what do you mean on a nowhere right like I've been hacking on it for so long it just to you to the external view. It looks like an overnight success, but the reality is. The groundwork has been there for so long. I can't I like that term? The I've been hacking away at this I. Think should be away at this I've been trying my first blog. Look, it's hilarious. It's still life champion while off your mom, common date I love. Lifestyle, dot blogs, Spot, dot, com, amazing champion lifestyle was the name of my plug. It was on log spot, which is almost as old and useless as a phone. None of Francophonie John. cleese and Three different times. If you go to that which I mean you can. If you want, it's horrible. But if you go to that, I think it was two thousand and seven. I started and three different times. I stopped and failed. And stowed it again and road a big I'm back message. Hughes, what I'm GONNA do different this time. You Two thousand seven. I formed a personal trainer development center in Two Thousand and eleven. I didn't start making any wheel money that allowed me to Taylor back. My personal training hours until two thousand thirteen. That's six years. Of going at it for the perceived not of. Success that I think you'll difference hacking away. I didn't know what at the time, but I was talking away. The difference was back then. The Internet wasn't where it is today. Everybody's pretending to be successful. Right so I didn't have that comparison trapped facebook loops. I wasn't a part of forums I was kind of just in my own hole, and somehow kept going was now i. mean looking at that to be honest like. Looking at that might have beaten down to the point where I gave out completely. And went and sold real estate or some. Absolutely 'cause. That's what every does. You can't make it as a trainer. Bitcoin. So you would. Leave the negative of you and then it's like wait. It doesn't have to be a negative of you now. A passive aggressive review and that. It's Joe, Byrne Twenty Twenty Browns when he twenty. Thank you. Quite the. have. been reading all of your content, John for years. You and I'm telling you. Selling me this house. Was the enemy of everything. You've done up to this point. You're an amazing realtor, but like. Twenty comment Joan Twenty twenty. I hope to meet you a shake your hand. He's got a message me after a hundred percent. Hundred percent. Run. Instead is real name. But like to be completely real for a minute. And honest and I guess almost like vulnerable is. I. Don't know if I would come up now. It's not it's. It's funny because it's both holding easier. It's easier because the tools out there like when I built a website originally when I I had to learn how to Code Myself I had to teach myself photoshop. I, had to teach myself how to do everything for my website. Literally all of the jobs. I did it was it wasn't the outsourcing newest today? The wasn't these these websites like squarespace in Wixom, and that that you could just put up. The wasn't canvas. Wasn't anything like that right, so it was easier in that way, but it's so much harder psychologically than it was. Because you. Just there's so much comparison. It seems like everybody is doing so well. It seems like everybody is so far ahead of you in this kind of insurmountable Klein. Up The mountain. And that you already so behind and things are moving so fast. There's no way that you could ever catch up and and I don't know what would happen if I were to start today. I really don't. I like to think that I would still be able to make it. And what we provide full of students is as much support as I could. Possibly what we provide for students is mostly what a coach is supposed to do. which is like were there for you? We got you man. We're going to pick you up when you're down, would Caroliina said one was a couple of days ago about online training to like. She fell off a month and a half. But. She knew that we were there for her. When she was ready to back out, and we got her picked her up. And, that's perhaps what I take pride of most in the products that we sell neon train academies like we got you. Like. It's not going to be easy. And I I I? Guess all of them. Saying here's I, feel you for you it is. That comparison is hard back comparison as hard that psychological traps that you can fall into A. Deep it's it will be you down. and. It beats me down. It still beats me down today. And you just need. You need somebody there. People there yet, but you also need to just know that you're not alone in that and that. Everybody feels that way, even though the Internet not make it seem that way, and if you ever need, we show just go to champion lifestyle dot, large spot, dot, com. I made the comment on the blog post ever in the only comment on any blog post ever which was from my mom. I loved I'd Mum side the best. You know tying into what you were. Just GonNa like relaying their Jonathan. I think one of the best. Pieces, of advice that I ever received early in my career was forget about writing or talking to your pierce, because they are not your target market, forget about trying to measure up to the science of these of this person or the technique of this person or ramming or like stop focusing on other trainers focus on the people that you serve you to them because. Because that's that's all that you need to be worrying about, so don't worry about how fancy your accreditation star because your clients probably don't care. Don't worry about how technical your vocabulary is because your clients probably don't care, just focus on doing right by them, and the rest will come. Yeah, need unless you find yourself as a co host of the online trainer show podcast. Question everything. Wrong. With the trash and we continue needs to impress your peers. There's nothing else that will do in here. I still way. We're going to generate any business to this I. mean this is just four egos. You'll like wound question, abuse amazing amazing. And I'm GONNA song summarize. This I think that's fantastic sewer. Here's. Here's what I hear you know point one. If I can reflect back on what you're saying is You know you just call own brother. Hand as we all need somebody to Lino, and really with point to what I'm understanding, Batman. You ever know that you're my hero. We'd like to be the wind between my wings, and beneath them and point three. When I'm really taking away from point three back Carol made about your peers. Is that you know you can't compare to other people in this industry? Because what you're doing is is unique. There's only one you your us. P, your story, the things that matter to you nobody else can duplicate it because because you're one of a kind and that ain't no la, baby Bob bye-bye. I am I understanding? Is Summarized Pretty. The backstreet boys dance to yeah yeah. That's. CAST. Thank MC by by. There's a difference. Okay so. Listeners you missed. So. So taking the action concentrating on the macro you know PT Distinction I think we've mentioned him twice. In a bubble with pain us for over how many times tear told me to mention them in and Jonathan is much as I. Like to see that first blog. These search window on my android devices a long enough to input. So you you have to? Can you fax me over a copy that of? ANDROID! VACs overdue me. androids also right in Comic Sans Give. You don't trust anybody who uses Comic Sans. Took? All my checks messages come through in like Ding. Dongs, that's. Wings so. This has been episode with sinking. Steps over here. Episodes six. One with windows don't get. The online trainer show. Hey, we've got shown. She jumped about show notes today I. think that's what we pay for the are. Paying me so clever. So for all the links and the show notes as always at online trading dot com slash podcast. He'd do. Favor be like Joe Brown. Twenty twenty job twenty twenty yeah. Lisa Great Review passively aggressively of course. You. Don't want Jonathan to feel good about his tenure in the business up to this point. Yes, Ozzy Canadian I really appreciate you. Passive aggressive story right now on a political statement. There's no politics on the show. When Donald Trump was elected, okay, when Donald Trump was elected. Oh Man! Canadian government. Attended! Like Oh, immigration website crashed! That is true. Now this is A. True I don't know whether you like. It was like weather. Ashley crashed from too much. Know too much viewership from from from too many website. Or whether it was just the latest passive aggressive men. Any government. Ever. As a Canadian I very much enjoy passer. Twenty twenty. So show notes. Yeah, I told you about that. CAST etc, etc, all terrain show. Jingle Jingle whatever? Anything amber anything. You've got you that you feel like we. We missed today. That you need access Mike. and. The price for you in our SLAT CHANNEL FOR OFF THEIR There's this. There's a desert surprise later there is. It's already over there. I caught some pretty epic screen shot of Iran. with, everybody. or by the way when I disappeared from the PODCASTS at a power surge in my building, everything went down like literally lost power in the middle of a Pike S. One of one of the most important things by the way when you're doing a podcast for anybody, instant podcasting coming here to figure out how it is done. Delight way one of the most. was. What why? Finish took up sorry. One of the most apology accepted one of the most important things you can do in podcast is always make sure you adding value to your listeners. Every minute of the podcast for example telling them that there's something that there's interesting in your private slack channel. On the PODCAST. Listeners are never going to see. PODCAST I. Put it in the show notes. Yes. Maybe! Are. We done I'm hungry. I'm hungry too hungry. ambos eating snacks this whole time, I saw her. We didn't get to eat. For, now. My trainers. Trainers. Trainer show this is the online trader show we should. PODCAST.

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The Secret to High Quality Online Assessments #19

It's Possible - Conversations with Successful Online Trainers

39:29 min | 11 months ago

The Secret to High Quality Online Assessments #19

"Welcome to the online trainer. Show my name is Ren Jones? I am one of the unique and spectacular hosts here. We're going to get you started. We got a great topic today. By the way we're to talk about the secret to high quality online assessments. Now this is near and dear to my heart, because not only am I knuckle head on your favorite podcasts. I'm also a corrective exercise specialist, so I down with the assessments show I'm I'm all for this episode? I'm probably GONNA. Stay awake. Coltan Jonathan gives you information astonishing I promise you anything. I'll get the first half for short so. So. What here's something's been going on with me? And I'M GONNA keep this short because I know. We don't have a Lotta time. And I won't say who was late, but Ryan his name with Bina Fan also. So I've been getting the INBOXES. Are you guys get into? Inboxes like the coaching. People are killing me right now. My inbox, the six figure coaches, and here's the here's what I hate the worst, and this may be a lesson in of itself, and now I'm GonNa, keep this very short, I promise. Do a little research before you pro- somebody right I. What I really really hate like I do a video. Probably every five seconds online. There's there's a video for finish it on. Video series Somebody approached me hey. I do graphics you know. Let me know you. Start doing video and I'm like. How could you know if you'RE GONNA? Approach Professional, please. It's the Internet for God's Sakes. You can know everything about this person before you go pitched him. Just do a little reading. You know yeah. So she'll don't don't send stuff to my inbox. They're not even trying not even trust what you're saying. They're not even trying. No, no attempt you know you send me something to say hey. Get Interested in hatch. You know, let me do. I'm wearing a hat and like almost every picture I have online. Jonathan is saying hey, you know. If you ever start. Decide to start wearing V, necks. Let us! Know like you know right away that you don't get a hotel. You ought, but as I get pitched by friends of mine right. Asking me, saying things like Hey I noticed that you're still fitness looks like you got. Going on. Taking Business Online. Flynn. Now? Is clearly virtual assistance or something like that Hughes I take offense though I got no problem with gold prospecting right. I respect to hustle win. You sold insurance door to door. You've got to respect your hustle I mean it's hard. It is always Saddam. I respect it I'm tweaked. Oh, right now, because Ambos, bottom light and Carolina's top left is weird happens. It's weird. That's irrelevant. My issue is this. My issue is that these accounts ascending sending me messages making it a pew that they come from one person when they duct right, that's my. We have known my company. We've somebody messaging do me. They always introduce themselves host. Hey, like my assistance entering in mail from me. Hey I got to this message before John didn't I thought you'd appreciate. Faster Response Yeah right the way better that's. Lena from the PGA, don't pretend like you somebody that you not Ryan Yahoos Leeann Wireless. So that's why I because every time I just sent back I'm like hey, tell who let's say Jeff, it's not actually anybody named Jeff but I won't say the actual main because I don't. Did it till Jeff I. Say hi, okay. Like is always my response, but that's. I immediately lose respect for the business as well and I lose a lot of respect for my fund when I see that kind of stuff. I got no problem with cold prospecting I got no problem with building a system whereby a virtual assistant does the goalpost. Right no problem without. What I have a problem with is when you pretend that it's coming from you. Dago that's the problem, so we're talking about the secret to high quality online assessments today John Goodman is already drops some knowledge. Don't think the funk on a nasty dunk. Okay, like make sure that you're talking to the person that you're talking to ask the person that you are not the person that you WanNa be Jonathan Goodman. He's got pros in different area codes. Is it time to start the airline training? Show down that you WANNA take it away from here. And Low my name is Jonathan Goodman and welcome to the online trainer show today's episode nineteen. And we are talking about these secret to high quality online assessments now and probably going to be on fire today, because I had three days off without my son over the past weekend. Which anybody? WHO's the pill? It knows that when you get back, you feel like you're actually kind of a new human. So yeah, this goes. On Trainer Show. This is the online drain or show. We should go podcast. So Jonathan. We're talking about assessments. You got pros and different area codes. You know who's good at assessment, training programs skull through videos, communications, habit, tracking, marketing, payments and more. There's just one place pizza distinction. You guys knew that PT Distinction Jonathan Goodman is worked out a deal with PT Distinction we'll give you sixty days at no cost. You can lighten up. You can go get him. You, too, can have pros in different area. Coats go to online trader. Dot Com. Slash fee TB. To Take Ben to that deal, not only that online trading academy. We love the online trading academy here. We're all online at trainer. Academy pros all of us, each each and every one of us go to the OTA. OPIATES! It's the industry's sort of gold standard for online trainer education. We revealed powerful powerful techniques and strategies guaranteed to get you results. You know what results. I like to say results twice. So. GO OVER TO ALL MY TRAIN DOT COM SLASH ADAMY! Yes, had that memorized known press out their podcast land I'M GONNA. Shuffle the papers though I. Know You guys are using sound. So Jonathan Tell. We want to talk about assessments. We got a lot of things to discuss. We gotTA show them out of John. Kettles here. She was here I She's never here I know. She immediately that she was fired because she logged in to the bike as zoom league. She was the only one here at the same thing a couple of weeks ago when I. I was like surely Wayne Brady's GonNa. Replace me. He's going to be in the next episode. Keto is anatomy. He was interested. We'll circle back around it at Jonathan. But if you did if you did, I need to know 'cause out of would. First of all. I'll have questions here sir. Second. Person, whose line is it? Anyway? We talk about that. No, no, we can. Go on Youtube and so Richard Simmons on whose line is it anyway? Yeah funny thing is probably on the Internet. Do Richard Simmons's Hilarious and he is. He's on fire with guys and it just messing with an it is. Awesome like stop listening to this like you don't need to look at it. Do Not Stop, listening to this fine. They asked us to. This show notes John. Talking about and Google Richard Simmons. And watch it. And you disappointed. Lifts defer quickly. This is already out derails this quickly. Into field correspondent Belmont is. Now? She's got a different background today. I'm excited about that. Johnson Hamrin I'll rate out kettles guy beautiful colors behind her I think. Very Care Bearish back there. Off. Location I am at a different location. I've been doing some Dave off with. The SALARY COTTAGE SECRET AND UNDISCLOSED LOCATION Also rocking the Bikini top because I'm jumping into lay cried after this. Whole podcast might be in the lake before episode twenty happens. So so. Keto, such a professional. She took her work and traveled with it. That's that's the kind of dedication that you don't normally see in industry. KETO You're the best. Life! And that's what we can do when we're online trainers, though in not. Shoot of Race Nice. We've got so much better to segues so everything's going good there with the vacation. Everything's cool. Everything is wonderful exciting beautiful day. We're good also also. Jonathan. Do you WanNa talk about stuff today? You feel like talking about things we've got these. We've got these assessments again you know as I went through National Academy of Sports Medicine, so and I also started online coaching before before I got introduced to job in many years to to twenty, thirteen, twenty, fourteen. I started online coaching, so you know I. Had People Send Me Video assessments. But I'm into the assessment thing so so talk to us about number one, is it? Is it important. Why's it important? Share with the class let's talk. In general I, but online assessments right I love it, is it? Is it just me? I'd love to hear you guys opinions on this. Even Ambrose. I'd love to hear your opinion on this. Yeah, amber! bucs yourself waiting to hear from you. Still have a bunch of Mike does sound quality is going to be awful Nassar Party. Is it me or assessments? One of those things in post? No training that every trainer kind of secretly pretends. They know what's going on with them. But most of the time, most trainers actually have no kind flu, what? The assessment is really telling them like you know. We had these conversations with physiotherapists a lot. I mean it's not that you shouldn't. Be, but the amount of false conclusions that trainers come to based off of. Assessments, that are not. Done accurately done will definitely don't lead to the type of information or facts that you're telling the client that happens every single day in every single Jim. It's one of those things where I actually started to really think about this got. I'll tell you a story. I got fired from the gym that I worked at many years ago because I refused to follow their assessment protocol. Because I was just like this is just this. This doesn't make sense they. They basically said if you're. If you're going to turn clients, you have to use the then you have to do these following statements and I said No. And fortunately I was in a strong enough position at the gym, so many I instantly basically couldn't fire me, but but they actually said you know if you if you don't use these. We have to let you go I didn't they didn't let me go, so that's just yet. Another story of why I'm unemployable. 'cause I don't listening to people, but merely but it just it it. It became so clear to me. That job as a trainer is to assess people. Your job is not to tell them that they're woken. You have no clue whether those things are true or not true. You don't know whether they have. Weaknesses. You don't know whether the loot so finally. No, not finally. You just don't know these things you don't know. These things based off of assessments doing in the gym based off of their settlements. You learn from Adam Nasseri dude like. Hasn't doesn't prepare you for that like nobody like like you sudafed. Affiliation does not teach you how to do assessments as you go on and training, do more and more and more and more training. Maybe you've done continuing education to do it, but the reality of it is in my mind. All that an assessment should allow you to do is say. Am I going to hurt posted. What might? Be Susceptible to which is actually pretty like. Superficial a lot of time. And then how can I help this person? Get better with as little as possible. Right, that's kind of it, and then, of course, how can you measure progress? And so. Is The let me stop there I. I because that's not about online assessments in total, but but I I can sink way that into a conversation about assessment, Zalin. Boutique Jim in Toronto for like eight years or whatever. Gym and Boutique. But I didn't really get the exposure to the. Worldwide Industry while I was working in the gym that I have now. And definitely when I walk into. Big Box gyms commercial gyms train when I'm traveling this stuff like that I mean i. see the same thing you over here. The giant. You're just like you don't know that. That might be true buds. Oh, it's probably not. It's certainly not a fact. I don't know if you had that experience. I'll I'LL DEFER TO TAKEO? You know. Get Kid on. You know are are the group's firing or not firing. Like what do you tell closing? What's what's your experience out I'll I'll share mine you know afterwards. So I went to start by saying that I have been as guilty any other trainer. My, felt like Yaas toes admission. Yeah, it is about blazing ourselves like all my God you know other. Are Ridiculous for making mistakes. No I've made that mistake as well, but as we know better, we do better and yes, so now a lot of that stuff starts jumping like when you hear a trainer saying about or talking by the writing on the Internet, you definitely jumps out opiate like you know. Where's your proof? Where's the research to support your claim? Like? How and how do you get to this conclusion? Like all these offices that are not there yet, and so it's kind of like one of those kind of like Oh young grasshopper. Someday you will it is. But. It's not true. And we all I love that you called it out because I. Mean I do this for years and years and years and years and years, and now we're look back at it, so don't beat yourself up if you're doing this. This is like stage of growth, but I mean even like instruments made it so much worse. Physiotherapists on instagram these seniors. If you really like these like mobility. The one that I was looking at like, but he's got like a million plus followers US stretches whatever every single day. I saw this morning and it was. It was like tight cabs. Hughes away to self. Massage your calf. That's not fix your tight calf. Can. You doesn't need a massage. Your calf gets tight with a lot of reasons and massaging. It is basically never going to help. So what? I mean maybe it'll feel good, but. It's it's a problem because it doesn't. Actually look anything. I mean as trainers. We take so much pride in like we will get Nafta 'cause we prevent writing your preventative medicine. We are helping you get stronger so that these things don't happen. If you're in pain, you gotta get pain for sure. You should be building strength in mobility I love the you have to become. Tolerant to you intolerances. Like you going to low view ankle. Is that ankle going to sprained or you're GONNA, pop you're, GonNa be fine. Right. Rub some dirt on your joints, you know. Anyway you know? What do you think? It will I first of all. I feel attacked because I came through any SEM system. Originally, that's my. That's my cpt and. Soon. As. We love any baseline sued the anyway key my show about the rest of what they do. We but nothing about the likes. We love gazing assumes shattered in Sem, but you know here's what I found that you know to your point continue. The education is where it's at Bill. Because once I committed to my US P. of which is your unique selling proposition? Get your USP's to find out there. Online trainers realize it was only coaching women, and I was only closing over a certain amount of years. you right, and then you then you're able to deep dive into research, which again while you're us is important. You can learn more specific things, so Keto started taking girls on strong certifications. I started rebe books. You know like roar and things like that in a what I realized is that there are some general tendencies, and they really don't require me to individualize assessments. The Best Assessment and I hope I'm not doing it under your John The best assessment that any coach can do is a mental assessment of what the why is for the client. Their stage of readiness. And what would significantly impact their life in the best way through your train, and that's the best. The mental assessment is by far a thousand times more important than any quote, unquote physical assessment. You can do because when you understand how person takes. Why and the reason that they want to be what they are, and it's not to get a six pack. It's never that so there's always. Always something else emotional interrelate you get down. There s your best assessment and that's all I've got to say about it. That's all I have to say about that. No, I mean I. I love that. You brought that up because I actually had not planned on talking about that, but I think that's a really good point. I think I'm not naturally a pathetic that marsh and you. Say. We'll call each talks. Burke shut the front door. Claiming, that was a little bit host and nineteen episode. Never paid you for that. But. I digress. One of the main things that makes online trainers, really successful and I think this is important in Jim too, but I think it's particularly important. Online is online. Training requires you to take a much more lateral proactive approach. To training your client. Which means you kinda need to know what stuff might happen before it happens right and program plan around that. And the best way to do that to end to your point. Is You know your client really well? You know that old clients that are. Let's say male professional desk sitting type clients up probably GonNa be pretty similar. You know like like high performing. Men who sit at a desk who are in their thirties and forties early fifties a Kinda all going to be similar right like right like they probably have a bit of an ego. They WanNa look pretty good. They want big arms. They probably have internal rotation. They probably have a little back pain right, and so if you know these things, you don't actually really need to assess because you can. Can still train the client incredibly effectively by jumping to conclusions right and then making little tweaks, so you know you're not going to give that kind of interests. Necessarily, you're gonNA give that kind, an incline, neutral grip, dumbo press to alleviate a lot of stress off the shoulders. Don't lock them into a Bogle mentally rotate them right. Keep the mutual how the dumbbells for movement. That's just one example, but. You don't need to assess somebody and be like Oh. Looks like you know you're you're you're? It looks like you're internally assessed. You don't need to get him to do a posture assessment you don't need to. I mean you kind of know that those things are probably going to be the case and reality of it is even if it's not because it's obviously no clients can be the same, even if it's not, you can still train them just as effectively if you assume that it's the case and proactively programming wound up so when I say loudoun proactive. You go into it knowing new client type really well, and this is why you kind of have to dial in a little bit more when you online trading than it person. And when you do that, you can guide you education towards that. As you with more and more your clients as you guide more of your education towards that will then you know what these clients are going to present themselves with? And then you build your programs in your templates that you woke off of and you just take into consideration stuff that you kind of know was probably GonNa. Come up! Yeah I. Mean That's like that's not in assessment, right? That's just you being really knowledgeable coach going into it i. mean you don't need to like. Woman Who's had a child? I, Mean Carolina. You're the expert. Right? 'cause you're you do too I. Think Kelly, trainer, delay yet so you're trying to work with ghost gone strong you helped will come on their curriculum. Yeah, like a woman who's had a child like one or two or three things that are. GonNa be. Like I would probably bring up at the issue of like incontinence. Like Hey, do you ever leak? You know in situations in which you should really again they'll be like. Oh, well. Yeah, you know how it is like once you've had a kid and and then back open the conversation for like well. Actually, it doesn't necessarily have to be like that. There are some steps that we can take advantage even though doing that here's my question is I interrupt you. Use Use my question few. Incontinence is probably going to be a problem. It's probably. Oscalus! You're going to give is going to have. A factory. You're gonNA work around like you be questions. He learnt album client young for sure you can. You can pretty much as Soo-. You can also assume that there is some degree of After they had a baby right like sure we can say that. Not One hundred percent of women will present biased, but you know it's GonNa be like ninety nine so chances. Are you know where to look at the video of them sticking fingers? Yeah like it's it's. It's the kind of thing that you can yet like. You say like you can make the assumption just because it's so prevalent so for somebody who works in a computer. Yes, if the shoulder. Kirk forward and and bare shoulder overhead mobility. You can safely assume that it's not a greatest idea to low 'em up like a neighborhood pressed right. It's like just. Because you know shoulders, don't WanNa do that and maybe don't throw Barbara with a shitload weighs on. You know just in case. I mean you probably shouldn't do that to new client? Anyway? No matter what. But especially they don't have the mobility. So, that's number one with assessments. I think actually that's that's number. Two I think what set is is brilliant. What he was talking about Willy really knowing your client and dial in number one number two is this active and lateral. In number three. In a gym setting. This is what we teach. Online Trading Academy students a lot, and we actually give examples on assessments and stuff like that. Get into it a bit. Yo to is this idea of in gym. There seems to be a lot of emphasis on trying to create the most valid test like. Is this an accurate test? The reality of it is and it's kind of laughable. The majority of tests so invalid. That it's I mean we spoke about like Oh you're bluestone fire firing I. Know that you know you have no idea it's like. Oh, it looks like you. You have some imbalance. Here's like you don't really know that. There's compensation here. Compensation it's like. Maybe you light, you might be right, but if you really basically I look at assessments in a gym and online is the same way and I basically like other any WED flags. You need to send this person to physiotherapist or chiropractor or another professional to look at I mean even a even pelvic floor. PHYSIO was like they're super valuable. You can have yeah. Network end so So, so an even body fat tests. I laughed so hard body fat tests gyms because Liu so flawed. It's comical like bio. Electrical impedance as a science is flawed. And most, but for anybody who has no like like biological peden are basically body fat scales where you hold on, and only the does I mean. This is like very simplistic overview, but all that it does it sends a cool. There's always two points, and it sends a current from one point to the other point measures the resistance between the two which gives an assessment of how much you have mostly judging by water, and how fast conducted. and. The use. US, why it's flood! The water you have in your system changes all the time. How much sleep did you get? How much water did you drink? What did you eat? What time of day is like? All of these things do can be like anywhere from three to five percent difference. From one day to the next right, it has nothing to do with body fat. and. Get people to settle these sales and they're like okay. You love thirteen percent body fact. We need to bring you down to eleven. It's like okay asleep a little bit better tonight. Line. So. Anyway! That's. Obviously if you have a bod, pod or a decks machine, you're doing underwater. Weighing like that's an accurate body fat. But you probably don't and your clients probably don't and as an online training. You certainly can't that. Your clients are going to have access to those things right and so. Even? Though there's there's this movement, there's this priority on on valid assessments in Posen, first of all basically not valid anyway, so it's kind of silly. But second online you actually have to flip the script and. In favour reliability over validity. And so you have to choose assessments that a help identify any major. WHO had flags like? Just watch the person rules. You can pretty quickly be like does that. Yes. No, and it looks kind of Funky like. Like go see somebody local to you to get that checked out and like you report on what's going on right? Most of the time that won't be anything, but if feels like he kinda got know that. And then you just want a reliable test. You say to the client. Before is good, I want to know about it seventy. Whatever Info you have data, you have if there is any but this zero right? This is the beginning of of your next journey. We're going to take baseline assessments here. That I WANNA make sure reliable from test test test test test so that we can accurately inappropriately measure progresses were working together and course correct as needed, and also just like that you're making good progress right, and so, what Oh those assessments! I love tape measures. I mean Ambu talk about. Your welcome package again and we talked about it in a previous episode, but talk about you welcome package once you send and. How the tape measures involved there. Yeah, so I send a might printed welcome packet but along with a tape measure, because not everybody has inappropriate tape measure. That's easy to use. Because? That's the easiest thing to teach them to to measure consistently. And basically anybody can measure themselves or have somebody close to them. Measure them. It's really easy to show. Somebody on video will even out like. What's your? Asis right, you interiors purely expired like like it's pretty easy to tell somebody how to find that on both sides and just wrap the tape measure around there. It's an it's going to be. Reliable from test test test so? If you guy, you know, okay, let's check your. Women maybe maybe not depending on what their goals are. You know waist. Measurements hit measurements like measurements. The really reliable from test and the real easy to do. Tape measures are super cheap easy to send a nail. If you want to send him to easy to tell somebody, go buy their super cheap easy I love tape measures for online clients. That's basically all that you need to do for. Cali Body Fat, even though I mean, you could do body fat calculation based off that you probably don't need to. And then obviously wait I know the weight on the scale doesn't mean that much, but like truth is. Your clients are going away themselves so. It's so. It's not a bad idea to include that because you know that they're going to do it anyway. You know trainers might not love it, but what's really important is get them to download an APP or you download an APP and when they send you the data, it tracks them and on no on. The APP is called Happy Scale. Do member what it is on Android. Different one. Maybe maybe if you can look it up and but we'll get back to it, but basically all that this does because you know. There's fluctuations in weight every day and those fluctuations can right Willie. Men. Yeah. They miss their head, and so what? What happy skill does! Is it actually smooth out the? So you can see the trend and you will see the day to day, but it will show you the trend so even the one day it's like a game one point two pounds today. It's like yeah, but like overall lost five. Or whatever and excludes doubts. That's really really nice tool as called happy scale. To. It because. Said you could tell a client, not toy themselves him or herself GonNa do it anyway. Yeah, so you need to know that. And then the other ones to be honest like I love. Old School like gym class fitness tests for online training. Like I'm talking like one mile run sixty second push-up test sixty second crunch test. I mean these things they don't actually tell you how good shape you in really. But it's really nice, because it gives a client really really great goal to hit I. Mean obviously depending on WHAT THEY WANNA! Do you don't need to give them a mile run? If they're not like doing Khodyo but. It gives a really nice goal. To who really nice baseline figure to see, and then they can just try to beat it and they'll get motivated by that lot. If you, sixty can push up. Test is increasing. Like you'll get stronger. Right. Right. And so I. I love those tests. Great for online training, even just like flexed own. Hey! You know it's it's a great man What do you guys? Do you guys give your clients? for me for my clients is mostly thing to work with women and most of their goal is typically to lose body fat and. Lose weight we do also like a tape. Measure is our biggest ally. Bats and I also like air almost every woman that I work which has an item of clothing, but they have been hoping to get back into. Like bring it out. Offend. Try It on consistently and notice your clothes. You wear everyday. What's getting looser? What feels more comfortably? What looks better on you like? Take note of peak thing about right like that's a really good way of assessing change. Yeah, absolutely I'm the same I copied ambers Kit as well as our hair obviously. and. The do the assessment with with tape. Measure out I work on like the the two out of three of ruling like like the branches of government in the United States, so I ask people to do at least two things because I. don't want them to trust anyone, so they can do. Pictures can do measurements or wait, but they can't do one of either they have to. To do at least two of the three every time, because neither one thing really gives an overwhelmingly accurate picture, but that's that's what I do in this like you said it's simple as best yeah, and honestly for mobility. Scout I do go the route of sending my aunts to physio therapists to chiropractors to specialist like because that's what they're four, and that's why I put so much attention. Attention in creating those relationships in my own business like here locally I have one of my best friends. We started as just as a relationship as a work. Friendship of. He's a Chiropractor, so my clients I would send to him his patients whenever they started asking about. You are having interesting personal training. He wasn't into me. I have made so much money out of the patients that he. He has recommended to me who then became longtime clients who referred their friends and their friends and their friends, and their friends like I haven't entire workflow charge of the amount of money. I have made of just as one. He connection of medical professional take advantage of God like you don't need to know about all the assessments. There are professionals work with its present me for your benefit. Steps Great. You know what I wonder well. We can talk about that off camera another time off air the another time, but take us home here Jacksonville. To talk about. Games wondered that I've always been super eight. That's fine. It's more. It's more of a systems thing. For conversation. Not Yeah, yes, look, we'll have the. The good conversations for when people can't hear you. On. Which? I I these shows anyway. When you? How's that different from any other show we've done? But. You Know Johnson take us take us home here. Like like rat REPUTA- be Take us take you know what are fundamentally overall. What are we looking at? It s give us your best advisement here's. Estimates. I think the rules are as follows number one. It really helps the better that you know. The type of client you working with because number two the best way to train clients online is to take both proactive. A lot of will approach. You want to anticipate things that might possibly happen. In either plan for them in advance or laterally step sidestepped S. That actually comes before assessing, and in almost every case you should be able to do that in a way that in no way compromises. The quality of your program. The food is to look at assessments and always favor will liable assessments. Look at the beginning of your online training during your clients and tell them this as days. Zero is the beginning of Germany. This is a new gym. Take the data. Take information that gives you beforehand. Look at that, but don't look at that as this is. What happened because it's like it's like Purple Monkey Dishwasher. Right like it's broken telephone I mean. What telling you is what? Pass trainers and stuff I've told them you have no any who these pass trainers are. They might be really really good. They might have done good assessments odds though they probably came to conclusions. That would quite valid. And then the clients trying to communicate to you what happened based off of that? You see how there's just so many places that so look at what they're telling you and just take it. Take it as a data point like it's not that it's not important to know. But it's certainly not necessarily factual, so take that as a data point, communicate to them that this is you new zero and then choose assessments shoes tests choose smokers of progress. That! You know can be reliable from step to step to step to step to step while you're working with that client in. You can be reasonably confident. That whatever you being reported is accurate. Sense makes sense. This is amber. Emmy got anything to add here in as we as we close at the show your good, you've talked twice. That's enough. We, use up all of ambrose linguistic skills through early in the podcast. As. She is tapped out. She's got nothing left force. One favorite. Ask Amber when when this episode comes out. Can the quote cards say? It's like Herbal Monkey Dishwasher? Because that's the greatest Jackson quote of all time at. Art. Requests. Okay Pictures of Funchal Purple Monkey Dishwasher. Water is water. Sending your pictures of me. As indicator of a purple monkey loading the dishwasher. The greatest. Of all time. No, I can make that happen. I feel. I WANNA see. Do it. Make It, so this has been episode nineteen. The Purple Monkey dishwater episode Washer I'm sorry episode of the online training show. You can catch the show nuts over at online trying dot com slash podcast. We'll see here for episode. Twenty oh by the way. Keep those reviews. Coming got so so here's something funny. In office right now, Joey. WHO Director was listening to just the end of the podcast? And sketched me. At a dishwasher just now off. The Michelle's. Forensic sketch artist or something do that, so he's just a really good artist. Is that if ridiculously good? Oh, that's pretty good, have and everything and she. She captured the essence of the hoops sexy beard to. The accidental stubble. I'm sexy. I think the other code code. ambu needs to say oops. I'm sexy by. The online trader show trainers. Trainers show is the all trainer show we should. PODCAST.

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How To Be More Efficient By Knowing What to Automate and Delegate #26

It's Possible - Conversations with Successful Online Trainers

40:05 min | 10 months ago

How To Be More Efficient By Knowing What to Automate and Delegate #26

"Caserta studying. So we just. Use Yes. But what we're missing are Mama amber she's out again this week. So you know. noted. Down, note if you're to this episode, you know that's if weird now you have some context for awhile. Sweet baby burs. I'm watching the Disney plus the ads do the Disney plus get or you Disney put no. Now I have access to it never watched jet. No. I would like to. So I wanNA see Hamilton I got A. Really good by the way. So the Disney plus they've got all the sort of got the spectrum of dates because Disney owns everything literally accepted his podcast literally and they. If they wanted to buy this podcast, we sell it which we're out podcast is over. You Listen to Mickey and Donald Tell you about online training. Can you can you do with Disney character accent what's you're you probably do? You know. What are the traditional? Training show. There you go. There's your Mickey Donald Day. She wants now I think I think thousand. Voice now that. Don't distract me Jonathan I'm trying to tell my beginning the podcast or you can do that but now you have to do it in whatever that is well, I can't do that. You're. You're pushing me too far like we're. Talent already like. Gotten so far was the limit of what? I've always like even from when I was young, I really wanted to be able to voice I feel like. You eating noon lunch clearly to. Did Not see that no. Having a light snack. I'm. Thousand, you don't hear me smacking are out. Is a think life would be so much more fun if you can do a whole bunch divorces. Would you know I know a voiceover artists are very talented one as a matter of fact. So. So get on the might we might nate her name, her name used to be an MC MC toy. She's a she's twenty. Toity Owa in Manhattan was she's actually in Spain right now but solidity legitimate voiceover artist heading Romo's for like MTV awards or something like that in autumn cold urban voice bounty. That's what she does her name's Se plus your story I want to go. So the bird watching the Disney plus they own everything national geographic apparently is one of those scenes because there's a national geographic portion of Disney plus. So we owns National Geographic I think they must john them because they have they have the marvelous. Know NC toy did not that. That's unrelated story. You're distracted me again. Best. Sat on the day. You're you're making me look bad. Home that company dad so So. What the Oh so much watching the National Geographic and there's this program 'cause they have programs, they have shows right shows called harsh planet or something like that. So so it's about the harshness and the realities of growing up in in the wilds as a as a living organism. These baby birds there. There some type of goose I think a mountain goose. Perched up like a four hundred hi, four, hundred, foot high. I can't convert to meters candidate. American we don't know. But as four hundred feet is just silos, just a mountain silo Ashir facing foresighted. Purse on the top. So be compensated goes in is bear grylls if you're familiar with. Great Great Great Guy Nature do whatever. So be this this bird you know purchase a four, hundred foot thing you know and. You know into safe from predators as she lays her eggs the only problem is. They have to get to the green grass to eat below and the baby birds can't fly and I'm like. Well, this is a bad setup. Mom You moved into the wrong apartment like. Defeat up a sheer cliff, your babies can't fly and I'm thinking Oh this is some clever mechanism is about place about alert about nature the Burj Jump No the little baby words little shakes bait like Bay fell for US sweat got five minutes of the program. WAS FOLLOWING FOUR HUNDRED FEET The little baby chicks, two of them that once get stunned a can't roller like a halt comes each it or something that can win get stuck in between single week gives stuck in between two grabs or crevasse if you're if you're you know of a certain for certain ilk. And in third would makes it like they literally the way these birds hatch, they hatch, they got the little down feathers and then they just fall like four, five, hundred feet straight down my word this bird every edge of this rock on the way down like it was like literally, you know this is a terrible story. You make you better make your right from the south. Way this the last one lived though. So the last bird fell lived and you know that's a perfect euphemism for what online coaching is. Sometimes. You've gotta jump. You know you're gonNA hit some stuff on the way down. You may be. When you get to that Greengrass, you might be devoured by a freaking Hawk you're not like smart. Thinking one out of three of you listening to this is going to make it so. You know. So I'm waiting we ever in your favor I'm like, I'm like what these birds could have really used in a situation like this is p.t distinction. Because whether it's assessment training programs, coaching videos, communications have at tracking marketing, you know payments and more. It's all in one place. You know PT Distinction we've worked at a deal you know our our Mama Bird has left us this week. To to fall off the cliff, you'll see later keep listening but Jonathan Goodman in his infinite wisdom work out a deal sixty days no cost. PTA Distinction go online training dot com slash P. T. D. Tim we love you understand. We re upped with Tim Johnson. Are We we sponsoring their? decided. Spots. I don't listen to the show. That's what they've jumped off the cliff with us so. Bring. On Ot we had talked about the I know I'm going long Jonathan, but the bird store is important. You don't have anything else to talk about because Amazon here anyway. So we need to build some time. Online trading academy were all graduates of the online trading academy one of US and benefit. You'll probably tell you about it later while we. But coach class online responsibly profitably with the online Trading Academy Level One certification program. So Mosey on over flounder jump off the cliff land right on online trading academy online training dot Com Slash Academy we'd love to have you Jonathan Are you gonNA start up ready start ended. You know what? I realized actually. We had. Remember that episode like three episodes four episodes go maybe a little bit more than that. Where I said, you know there's there's peaks and valleys in. Valley yeah. In that episode we had we had the first time and still the only time where we had an extended silence. We didn't notice that I did notice it. That was that like we're good this. We're pretty good at this. The fact that we've only had one extended silence like it does mean something between three call amber half between three and a half. Of A podcast in twenty five, I mean this is up twenty six and twenty five podcasts. We only had one extent. That's not bad man I. Think we need to give ourselves more credit anyway I guess we`ll Get started. So bring the energy now. Hello My name is Jonathan Goodman and welcome to the online show today's up. So twenty-six today, we're talking about how to automate and delegate. Now, the reason why who ended introduce that in the beginning when he was talking about that bode for so long is because he actually didn't know what the topic was. So today, we're talking about how to automate delegate a for. An listening. On trainers. Trainers. Trainer show this is the trainer show. PODCAST And we are and you don't think I'd be ashamed by that. You're just like well, I don't think you would I don't think you. Can we hear it all? Can we talk about? Can we talk about the the big news coming out of? The Postal Turner Development Center Company camp. News, we had big news. So we announced a silently quietly privately the launch of our own online fitness coaching circus called online coaching. Yeah, which is actually for anybody paying attention the Woods First Online fitness coaching service specifically designed for Personal Trainers Nutrition Cups Jim. Really. And? Yes. When you one of the coaches you Bitch I'm. About this. So we we we lost you quietly because we only wanted one hundred clients to start and We're fortunate in actually Israeli instinct win unfortunate that we have to go to at sometimes great lengths to not tell people about what we do if especially if we're building, you know minimum viable product type. Programs before was killed. I, mean, this is very much built to scale but. We only wanted one hundred people and so we kept very very quiet. We only a tiny subsection of list of boat forty, four hundred or something like that and yet we felt it in the first day now thing and so were were excited going. we'll probably do an episode where we walk through the entire model because I think it's very instructive model that we've put together L. You know how do you? How do you Mesh Smog Accountability Individualized World Class Program. And Technology and automation in a way that is effective cost efficient. For the client. And Scalable an almost unlimited degree. For the coaching service with forty percent profit margin. So. It'd be really really funds talk about. How that goes down and we'll be sure to share with you guys lessening Romania talking to you. About what? What would you eat and what we're learning as we going through this and we? Can only imagine that every single thing that we thought of is going to work perfectly. So I'm sure that up the waiter course. Flooding, but we'll we'll talk to you guys about how it's going when it's going. So that's the exciting news coming out about campus UC cited. podcast live but August seventeenth this. That's grams go out and when everybody starts getting, which is which is then and then the second intake is going to be November tenth. That's GONNA be the first public intake. For. Anybody watching. So actually if you want to go to the PTA DC DOT. COM SLASH OTC OTC ON. You could put yourself on the weightless four sedan ExCo and we're GONNA keep the next group pretty small tubes. So we might actually never get to a public launch game whilst we got a hall a holiday launch that sounds amazing homebuilding one hundred November not. Well, it's holiday. It's holiday season in the states man you know that the November? Christmas trees go up and people start talking about a season. Yes. There's no holiday season candidate talking. On Christmas. A. Christmas time. CISCO GET Chinese food with the rest of my. That's I mean. It's it's. It's a known fact that Jewish people go out for Chinese food on Christmas Eve Right? That's like going to a Chinese restaurant Christmas Eve, and all you'll see or Jewish people well being in North Carolina. This is three off the. Chinese. If you know I mean that's not a bad deal though I mean, you get day off in some Chinese. So I love Chinese. It was great grown up because when I I mean I'm not. I'm not absorb it in any way. It's it's interesting because I'm not observant in any way Jewish. But I still define myself as being Jewish which is fine. That's fine. Totally fine. I mean my wife isn't my family like I know to to Ozzy Ellison's Christian. And Chinese, and like my family is basically the United Nations, I don't know if it was. From like an Eastern European. Ashkenazi Jewish family you know Holocaust survivors that type of thing, and I'm the youngest of four and I married to a Christian Chinese woman. My brother's married to an Irish Catholic like fifth generation. Canadian while my other brothers married to a Filipino man and they have a black adopted child night ends a black adopted daughter and my sister is married to a Hindu man. Amazing. Like, we've got everything. That would be a long prayer. So it's not enough for him to travel everywhere. They also have like all sorts of different be Bhai he's just all the culture that's what I'm getting from. John. Out to see the whole world brings the whole world. Keto. Today. Eating ice. Being really respectful. 'cause I have a chocolate chip cookie here. Let I haven't eaten. Savings. Swift like a fake cookie to put. It. Looks like an artist withdrawal cookie that he withdraw that cookie. Yes. Site for the listeners at home just imagine it. Once again using bill visual props here on our on our audio production. So kiddo you had lunch. We've all seen it. What's what's? What's going on with you? How are things in your world? We got a topic, but I forgot what it is. So this are ready and also like I think I broke a toe, I'm not sure I'm pretty. Sur. It's been like three weeks and it's been pain and it's not healing so I think it's worse than I actually think it is so it might be to go get it checked out by now I'm really resentful about by fire. My Body to heal itself magically of only thing. So what the Hell is this? I'm usually pretty optimistic but I'm pretty sure you have to take that so. So. So so you went you went on a big camping thing he. Choke. You already had it before actual. So I did the whole track with a potentially broken. That show that's that's it's not. It's not broken if you went camping then yeah. Then maybe it's break as seriously as being almost a month of like serious pain and I can't figure it out. I don't know why won't go away so. Diagnose, that anybody wants us in amber. Renos. Any fan heart of Catalina foot until. She'll accept that so to now. That is an actual thing. The whole fee, Bang like let's not. Let's go straightaway. Let's talk about. Ellison has gotten mess like lots of messages, right? Things eat till. It's a yeah this is so. Insane. And I know I know it's the thing because my clients to tell me it is thing. So we're we're GONNA shy away from that and what? Amber funny message because Emerson here we can. We can make fun of talk about so so amber amber does. To facebook groups, right. Right. And the people like the trainer. Academy. Students. And and for found kind of challenge and stuff like that. Basically, if the emails don't match up than amber will just message them and just. Say Hey. Who are you like? Are you? Are you supposed to belong in the scope and accept them if they are not and the amount of people that hit on her when she does that is actually really funny she one. One that was just like. Hey. How's it going I? Find it keep talking talk amongst yourself. Got Us another one that did that. About the the Sheridan not threat if I'm. Not. Mistaken. Get started with affirmations. It was like Yes yes and yes something else. But that's all that's all. Share it did you shared on facebook or on thought maybe she shared it on our facebook. Several days go on the Amarillo face but Keto to your point you know oh here yeah okay. How are you? Hello doing? Well, you? Yes. Do you post no trainer? Where do you from I? Am I'm from South Carolina yes. Send you naked. What I love about that is how affirmative us with you know. So for the coaches listen, they're gonNA close you want to assume the clothes right? You know as you present your you, you want to operate under the assumption that you're going to close the sale and this man started each with the yes. Yes are you trainer? Yes. Senior naked and that's how you affirm the clothes for your sale. You WanNa go with the positive affirmation. Learning here make yourself pitch and then amber amber sent her naked. The part which is the artist post like she felt for like. I don't. Know. So precocious that. She's got. Computers pitchers of. All stories. Don't ever leave us again. War Yeah. You see what happens you've been more. We can do a whole weeks where the by cash on Amber Reynolds alone. So Jonathan we're talking about being that I already can't remember today. Which is Michael. Two, Maine yes, this is so important if he had a, we had a little bit of discussion on the episode where I'm doing my my my my facebook cover for a day new like a you know you need you categorize your your your your pieces you know your your your color schemes everything come together with some shots. You could have delegated that read, but you know so I learned a lesson that episode about my own efficiency inefficiency You know it was hard to listen to but. But. So is this a common eric for for coaches? Are we are we all probably making these errors in what did you delegate? What to do? We Are we are the two pieces of this that I wanna hit. One is how to start the process of of knowing what to delegate to to to figure out how to automate or delegate, and you could do either like like to me building automation building automation, I love learning the dishwasher and leaving it like I love like knowing that something is. That we actually. End Up. And so I mean to company like we have lots of automations running I mean at any one point in time there's hundreds of emails being sent out to people would be with different types of messages, right? Right and. I Love I love automations but to me automating is is a kind of delegation. You just understand that like machine can do a lot of these better humans can. And this other thing that there's other things that humans can do better trump. So number one is like how to start that process because it's very easy to be like Oh yeah. We have all these automations. There's hundreds of emails and like whatever it's cool. Bro How do I start right? The second. That I wanna get in actually going to start with the second post so should have been the first part of noses but The first part then is whatever the first part is. Is. Perhaps. A knock on your ego and for you to become aware of just how. I don't know the right way to say this. That's like compassionate. You're not as important as you think you're. And and You probably think that people paying way more attention to you than they do because you pay a lot of attention to you, and that's that was a very hard lesson that I. took very personally when it happened to me I was like if I move myself I'm like the day to day the business everybody's GonNa miss me if I if I'm not the one talking to your like everybody's GonNa miss me in his. Nobody knows. Where we so much more efficient. Jonathan's gone. I thought he was here the whole time. Yeah and. This is very common problem I was speaking to to a column bloke because he's in Australia. Gary Who's WHO's one about ot to students on phone? And basically, he's got a great reputation. Australia has location. Nair. Rotation Super High, and lots of people like come from him because he's so well known and he's built such good reputation and. and. He's trying to figure out a way to basically like operate get the doesn't stop it without him and and whatever. And he said What? What was really interesting to me about the conversation as opened the conversation with all of these solutions of how to basically run the business with him at the head of it and everybody speaking to him and other people supporting him. And I just said you need to work with me on this. And he said yes because. What he was paying before and Scrape questionnaires, sender nudes are you willing to work with me on this and so? So I said, you've immediately put a constraint into your structure. With the assumption that it's fact. And I want to challenge you on that fact. Do you actually know that there are people who won't buy from the company if they don't get to actually talk you. Because Strong inclination is that it's not true. I've seen it enough and I've been. Do it myself right over I'm not doing the one actually speaking to I had. Offend of last night Vince. Del Monte who does some coaching venison streets been around for years and years and years? Great Guy. Each came over last night and we just had like. Is Camping so I'd vice myself he came over. Bottle wine invaded barbecue, and just. End Up it has been for years. and which is why like I technically compete with him but we're friends so like it's cool guys you know. People are good people. But you know he was he was really surprised that I'm not actually we have effectively now with the online trader coach She'd we've we coaching programs? We've got tier one not two and then OTC and I'm not involved in any of them day to day right like I'm not on any of the phone calls I'm not actually looking and and he was responsible. and. So you know it's just this idea of like bringing other people up in that world and making sure that they provide a service and so so anyway so I challenged Gary on this this idea that. People actually. Not necessarily, people coming few mean people can still come for you but do people actually need to. Speak to you were they won't buy. Could this be something like Oh designed by Gary. In the trainer coaching, for example, we've showed out del who's like arguably one of the most will announce trainers worldwide I mean certainly one of the best resumes you'll find he's the program architect he's the head coach and the program architect. So he's building the programs and then he's working with all of the coaches like he's building on the program templates, go to every client, and then he's working with the coaches to individualized hall. But he's actually walking with any of the cons. Doesn't mean that he's still not involved, but it means that his effort is scale like this guy who will coach doing hundred dollars an hour So now, you get to benefit from working from him and also loan from him the fewer train of it because. I got a feeling a lot of people are gonNA come in and see the programs and be like. Oh. Shit. Now I get what programming is right? Like we have. We actually we were lucky that some of the intakes we basically have people categorized himself as intermediate advanced most people categorized themselves advanced. They are going to get a swift kick in the pants man 'cause like. These a you're not advanced. Lighting York, but you're not really if you're. Most people have never actually. Seen Leo. Programming. To be honest, it just doesn't exist in most gyms. And so so anyway. So that's GonNa be that's GonNa be fun I. Signed Up for the program I'm going to go through it myself as a client. As Essen posters, but also I want to go through it because the look great and I certainly called myself intermediate. Gentlemen were on the. We were both like, yeah, we're in immediate. Right, away straight up is like. A medium. Intermediate. So that's number one right like like dislike. Disconnect from you ego for a minute, right? When you're talking about delegation and automation of people actually do people actually need to talk to you and I can almost scaling to you that with a good structure they don't. and. When you move that constrain, you will find very quickly that there is a world of options that open up in ways that you can structure Your Business. And we're GONNA talk about like an episode in a future where we actually break down the this model for the coaching. Will break down exactly how that could look but but there's a lot of ways for example, like if you wanna Jim. The I told. You guys. I. You know I didn't like L. and a half call some high am's. Jim Masterminds. Gluten like sixty. Michael Jim Owners like one, two, three, one, two, five location type people great great jim owners about ways to basically incorporate online training. And hydrogen. Right, you don't need to be the one. person. On one in the gym. You can easily build a model using using the hybrid structure. That removes you have centralized programmer or centralized program owes. Right, and then you have people on the floor. And you could do one of two ways really but basically, people can sign up for like call it the silver level service woods purely remote with get their programs. Work is not my trainer. Let's say to him, but if somebody wants to come into the gym, cool, they can see somebody one on one or they can sign up for the gold level membership, which means they get, which means they can show up in the busy times a few Jim call it Lake Ten am seven to ten am and then like I, don't know four, seven, four to eight PM. In those actually open times in the gym that coached. And coding that is Now you have your coaches are all these people already have their programs. Now you have the coaches on the floor that are basically just soclean floor join those times helping clients who are in there all of those clients and so like that doesn't need to be you could be the centralized programmer maybe. But you don't need to be the one actually on with the postal. That's IS A. You're probably not as important as you think that your. And like I give the example of position nutritional, the time with that which I think is is an instructive one 'cause. I found a lot of conversations with with our friend John Brody about this. You know when they sold the company, the majority show their company is tamed a a little bit but not the controlling jer and and so they're not actively involved in anything Willie. The blood infrastructure projects but. Did you even notice that just one day the email stopped coming from John at precision nutrition and started coming from Info at precision nutrition. Did you notice that. Now because that was just just one day, the Intel anybody who's just emails we're just coming from your daughter posted anymore. Yeah I think what's important to salvage from that as well at which is something that you do so well with your company to Jonathan. I'm looking. I'm GonNa Stroke Your Ego so your alley ears. No it's that the voice is so like you. When when John? Brody exit like sold or whatever you call it. We couldn't tell a difference because the boys the essential voice of peon remained the same and for you with your company I notice that across the board like the messaging and the tone and the voice and be approach is the same. So once you have, you create a culture with your personality with your spark with your way of being if you like the people that you hire if they're able to like replicate in their maybe their own styles, but they're able to come alike continue that on. It also makes it easier because you you have people who allying essentially with. Warren, we created. Agree. Let's talk about that. So let's talk about that in terms of delegation because how do you achieve that is the question and it's not easy. I mean number one you get a great editorial team. So the chief of content at peons out. Campbell, who I actually introduced to precision nutrition. You were there. Yeah. We invited you for that for that dinner introduced him to to Jay the actually. Because, he was working for us at the time and and Adam. Is was chief content Rodale media, which was like men's health women's health all of those. So he was working with us for a heavier than interest. And we have Shuler as our editorial director who's like arguably me the best fitness editor, Vinik Zamin and and he's he's He's on, right so like having the best people you can find helps but. But that may not be an option I mean. We have. In this, this does into actually second part of the conversation about allegation before you delegate, you have to figure out what you're going to delegate and put those materials together and start building that out, and it's not going to be perfect but. What are you? What are you? Editorial band guidance. How do you talk about things? What's the approach that you take? Oh we take a compassionate approach with precision nutrition Oh. Would Diet and six. Right. Well, that's that's very instructive when you passing that on to a new copulated those types of things and we have we have the same thing. How do we talk about in? You'll see the same phrase used all the time. You'll see it's not an accident that's not us we trendy New People. That's US having documents and s o piece for a company. That says, Hugh is how we talk about things when we talk about things and you've just continue to improve them we we actually created a new one. We've always. Done and gone out of our way to put a lot of attention to feature diversity in platforming. We always have like this podcast. My Co host is a Latino, black and and. And that was before I mean the the the black lives matter stuff bluer. But even when we put on conferences back in the day like it is. Five. Years ago it was legitimately difficult to find a female speaker. And to find a black female speaker like we went, we would go very far out of a way to try as best as we can and the same thing across content to the ears and stuff like that what we did not do a good enough job at. Is. We did not do a good enough job in imagery? That, we published because if you you stock image subscriptions. To a white men and women. and most of them are look the same way. and. So we know what we've instituted. What we've added to in the last two months is now a creative team has a checklist. Right and so before any piece of content goes out the door. They go through the checklist and the checklist just I mean it's the simplest thing ever. It's dislike. People, represented appropriately. Why Are we speaking about? Not. Just men and women, but we're respecting people who may not identify as. Non Binary as non binary oh we. and. So it's it's like the simplest thing ever. But what you need to do when you when you beginning the process delegating is just putting together. Types of documents, and then when to you example with your facebook image. From a number of episodes back where you spent like half a day making facebook image just like that's a terrible us time but. Producing a facebook image could actually be a really good use of your time because you could actually be creating. Guidelines now for. When we are creating images like this here's what needs to be included. The. Color Schema here's how it needs to be laid out. Here's the copy. Here's wear on you go to because facebook is all these guidelines for how much tax you included proper sizing and stuff like that. If you will to lay that out as a document, well, you building that image next time then you can hand that to somebody else right and get something pretty good. So you time is much better spent. This is why I always say thirty minutes a day is all it takes is always say like you can suck nine, hundred, thirty minutes a day. Most people I mean everybody's a little bit different but most people have about nine hundred, sixty minutes of the day awake. You can suck nine hundred, thirty minutes but thirty minutes should be proactive. Forward, thinking woke, which doesn't mean that you're doing work. It means that you're designing how work needs to be done. Oh, that's good and that's a that's a process that builds up over time and compounds, and if you do that even thirty minutes a day, you will find within a few months. Now when it's time to start because you can't just like on an assistant virtual system or a designer or something like that and be like do stuff. Like like you're going to be like amount of times we groups and stuff like that is any virtual assistance that they really like a hiring. It was bad. It's like now you will probably really bad at telling them what needed to be up at instructing at instructing because you don't even know what you do. Because you. So reactive all the time. But if you have all the stuff laid out, then you can you can systematically than offset tasks like because you you don't want to hire somebody full time who had away. To do is you want to hire somebody you know maybe for five hours a week at the beginning, right? And then you you you continue to offset tasks. To them. As works as it makes sense. That may that makes sense. So delegation is pretty much effective communicating. Effective communication like that's that's what you know. If you can communicate effectively some type of outline, some type of theme, the the the bumpers on the side of the bowling out for the kitties you know surges, bring the ball back into the owl no matter what you know three might be of the most obscure. But. That ball doesn't go in the gotTa go down. As in the late. So you go ahead kettle always already starting. Anyway. Like I was thinking delegation it makes me come back to like the fact that for example, when our clients hire us, they are delegating to us the task of figuring out how to work out what to eat but fits their lifestyle and their needs that. So if we think about it, the more information we get from clients like what is your schedule like? What what what fits your family's likes that also GONNA fit your goals what all of this the more information we get the better we can be at our jobs for them. So it's no different when we hire somebody to be part of our team, the more information were able to provide them a front the better job they'll be able to to develop and get better. That's literally what we say on the Sales Page for online Turner coaching is really is delegate your woke coast us no way. Not even seen this I just want to say that we're like same wavelength entourage. Feeling it's almost like did you have the same bumpers on a bowling alley? Storing bully bows down but he had too many. On Bowl he's like that guy in the bowling alley that doesn't quite let the ball go on the bottom of the bowling alley and it just sticks to see a little bit too long and flies up year in hits the bottom. We'll let me read go when the gutter. We love first of all at fillets acts start their fill attacks. My of my southern myself eastern United States counterpart is not here and the Canadians wouldn't you know it they gained. Thank you. Thank you candidates and second. I'm literally frightened that you in Catalina on the same wavelength about anything in life like this is it's an apocalyptic sign for me. GotTa go. It's like one fifty eight and I know how to do it in your Disney voiced. Oh dear. Shadow to your neighbors 'cause. So who who if you? To all metro dot com slash podcast we got all the shows. There is little. Roy. was so much listening. Medical. Loves you. Making visible park where you masks. Trainer show. Or show, this is the. Trainer show we should. PODCAST.

Jonathan Goodman facebook Disney US John Brody amber amber Ozzy Ellison Michael Jim Owners Your Business Mickey Donald online Trading Academy Gary Who NC MTV Spain Tim Johnson Australia Jim Masterminds
Ep 9: The 1K Extra Approach with Kaye Otis

It's Possible - Conversations with Successful Online Trainers

47:12 min | 2 years ago

Ep 9: The 1K Extra Approach with Kaye Otis

"I'll never forget the first time one of my clients at dentist she. She was so excited so she's like. I didn't like I completed a work. As a first time you know completed a workout on vacation. Hello and welcome to it's possible conversations with successful online trainers number one show between those who want to hugh the real life stories strategies and step-by-step advice mothers just like them already successfully building on lengthens business now. I'm Jonathan Goatman down to two hundred balance and two and the online trading academy and I wanted to just give you a quick gift if you knew just go to online training dot com slash intro or if you in the United States text P._T.. In D._C. to four four four nine nine nine also let's get into today. Show today's at facebook live. I am your your host Bernie Bird and I am here with K.. Today we are going to be teaching you about the one pay extra and how K. moved across the country two thousand miles and was able to to heap and improve with her client so K.. I am super excited for joining us today thank you. I'm glad to be here. It's going to be an awesome conversation today guy so for those of you are that are watching phone police say high hi Emma comments and let us know where you're joining us from okay. We're GONNA be actually giving away some free books today throughout this hall so all you have to do win. Those books is just a high in the conference. Okay so let's dive in before we went live here. You're telling you that you're amazing story how you have moved across the country from Louisiana to Washington State and was able to essentially move your business <hes> that you had a really successful P._t.. Business there for ten years euros a move that online so do you WanNa tell those that are watching it. All kind of how how this happened why it happened why he decided to move and and yeah we'll start with that okay so my husband was active-duty military but the air force and we knew that Louisiana wasn't going to be are forever home and so what I was trying to do my clients kept saying when you leave. What am I going joint to do so starting about twenty fifteen I was like I need to take my business online and so I had been researching? How do I do this? How do I take the successful business where I have approximately proximate late ten clients day and move them with me all the way across 'cause they were very concerned and so I started thinking I could do this myself? That was a joke doc because I was basically trying to reinvent the textbook for the online trading academy and do it all on my on my own and I didn't have the time the knowledge <hes> basically the time right because when you're working that much you can't get anything else done and so I wanted to take my clients with me and so you don't have basement starts to listen into your conversations in start seeing these ads up up well always in the online trading academy popped up in. I looked at that for about twelve months before I yeah yeah we'll be like do. I Really WanNa do this because I love to be. The in person riot Lakers a energy and abide. How do I do that and so I thought it would just be all sterile? I thought that it would be you know like here's my excel spreadsheets. Get it done and so I didn't know how could take my personality and my type of training and make it personal for each person and so I finally my husband literally said just just do it if it it doesn't work out you know less than learn and I'm not lying so we had so in the online trading academy checks in Brexit out into modules by module. One I was like is it. This is what I'm GonNa do and it only took me a couple weeks. 'cause I was so excited to light absorb all this information. It was everything I had wanted to do but had no idea how do I it's amazing right because when we think as we become personal trainers we all take courses about how to help our clients good Thurs really no force there are that tells us how to help us with our business out of manage all the back end and the O._T._A.. Program is is exactly that it's the stuff that we all wish we have but you know we kinda see different different clips from one person here one person narrow. We don't really know how to put it all together. So you had also mentioned that you had saw a people online and we were joking about this before we got started. How how you doing your loans listening and for those of you that are watching it home? Let us know in the comment. If you have seen any of these okay 'cause we were talking about the ads from the fitness trainers that were like I I was broke homeless to our months ago and I was living on the streets in now. I have this Ferrari and I did it because I'm charging five thousand dollars a month for my clients and if you wanted now now you can charge five thousand dollars a month like the pop up. You guys have seen those ads. Come in your newsfeed. Let us know in the comments okay because I've had them pop used that you've had them pop up as well. What are your thoughts on those ads so first of all right so you're gonNA promise me thirty plus clients in thirty days and it's only gonNA cost me? You know like we said like five thousand dollars. harbourside guaranteed the thought as a load of crap. I mean there's no way you can give me that many clients in a short amount of types of the one thing that I liked about online trading academy and what John Goodman said it's he said you're gonNA find your freedom. Number is how he reverted to it. You're one thousand dollar difference right so I didn't need to become a huge instagram or facebook success. I'm not out there to try to convince strangers that I am a good trainer. I want to make take a difference in my circle so my clients come from by friend base now. They also <hes> come from like my friends French but I'm not going out there in finding just complete strangers. They're coming to me. I have to stop you there because for those that are watching it home k.. You need to repeat back because I think everybody thinks that they need to find New People Bowl and they forget that we already have people we are people that know ass Barium people that like us <unk> people trust US already on our facebook page so repeat again where appraise coming so they're coming from my fretless. They're having from past clients. They're coming from current clients. They're coming from my current clients friend who is seeing the results that she's getting right so they're not just don't get me wrong. I've had the random people message leave. Those are just treat so they're not real. You know you get the span the spoof right. We'll joke about it. Some of our groups oops you know Oh hey I finally become a real trainer because I've had so-and-so asked for me a train number whatnot you know for do you hate credit cards but real clients ham from my friend base and it's not that that I have to go out convince anyone that China good trainer they know me as a person I in as a trainer seconds I. I don't want to be that type of person where my whole life surrounds the gym or you know I made chicken and Broccoli or whatever right 'cause. They're not going to find a very approachable that way mine niche rich are females that <hes> have kids that were you know and they wanna work out at home and having a hard time <hes> taking those people because their self conscious they don't WanNa be in the gym. They don't have talking to schedule it right his drive to the gym than you got your forty five sixty minute session that I gotta get home. You know I write easily be two hours and so they love the APP that I use. The trainer is that so they get to go in there they. They check injure their workouts. They they have accountability. They're talking. I have clients from Italy Japan. You know all over the United States be has again as military spouse now. I'm I'm not limited to justify geographic area. I can live the world is mine oyster right but I can take on wherever I am. That's amazing so for those of you that are at home k. essentially what she was already doing with being with people in person Nebula transitional online and I love you. Didn't you decided did you decide to you weren't going to try to focus on some magical new way to get leads from people that you didn't even know because we forget right. A lot of people are are like we want highest now but we don't realize that there's were we see so many people in front of us every day and it's almost like we see them in our news feed and like I want I want these is new people and it's like the our wack. They're all in your news feed. They're all waiting for you to become the expert for that because I I can't remember who I'm talking to this wet. She's it for those of you. That are watching your watch back in the replays because this was a really good talk that we were talking about that when I look at somebody on facebook and I see that they're rining values. They're providing information. There's this guy I on my facebook. His name is Jeff Hundred Jedrzej Hunter. He's always boasting about. I'm like how to hire employees and all this apps and when I think about who I would go to and learning. Learning about hiring employees I top top of my hand. I think of him on the ground but just I don't even like I know that he's got to kids in wife because he's constantly posting all all the time we have. We have that circle <hes> on these of people that that they already like us so we have the ability to be able to do not have to look for new leads. We already have if you look at your friends unless I like I think I fifteen hundred fifteen hundred potential leads ruin looking at that right right in guys. You're wasting time <hes> signing up for these options for these trainers saying I'm not sure how to get five new leads. It's like the kind of variety on your list there already on your facebook less like you don't mean to you and that's something that we talk about it Oh T._i.. And if you guys haven't signed up yet. Where are the free horse right now? You really need to do that okay. I'M GONNA mention it at the end is you. That Alex is on his while out. If you could do me a favor host the link or the sign up for the course <hes> this is an segue here but we talk about reaching out to five people every day and such a great way to get your to get people like simply can't remember who's <hes> talk this why but just reaching out for people that like your comments or they comment on your post you know reaching out to them in simply simply telling them like hey thanks for showing her support in my house and then having a natural conversation that way so so I'm GonNa pull back in New York. I'm really good at at chatting so you said you didn't need fifty thousand followers. So what was your freedom goal so my goal was just a thousand dollars okay so I am the time I knew what my long term gain was gonna be by. long-term term was to take all my in-person clients and transfer them over into online clients so I started this process four years before I knew that we were going to be moving because I think you know in advance and twenty seventeen. When I finally finished the online training academy I had to take my clients and the whole online training thing is new to that okay so so even though we have smartphones and we have all these apps they were really leery about? How do I stay accountable? How do I stay motivated? How do I stay consistent if you're not bear next to me telling me what to do right like by? Don't have have a set appointment with you. Why would I do it in a so? I gave them <hes>. I started off with my five rockstars but I call him and I gave him one month. Free was the APP three the out of those five clients. We're going to be taken vacation in that month that I started and so you know how our plants always get when they go on vacation. They're worried about you know. Will they get their workouts in. Are they going to eat too much so they're gonNA combat having gained weight and so they absolutely loved it because they didn't have any equipment or most of them. Were sitting on a beach. They had resistance bands that they could fit in their luggage. That was it how how many times have we taken our clients. Pull them across. We're having a conversation with when we say this is so easy right because it's easy for us is no easy you do body weight exercises and they look at you and they go those because like I don't even know that is and you really thought we discussed this ten times before but so what are the at right they were able to have their program was able to make your program for them. All all they had to do is open it up on the phone and I'll never forget the first time my one of my clients had done this she. She was so excited so she's like. I didn't like I completed a work. As the first time you know in fifteen years I completed you workout on vacation and because she knew that she had a workout plan. She knew that I had put it together right so you melt say doing it and then she get check in and on tracker workout she felt like she accomplishes huge goal as a business so awesome and then you have to take them and you have to. I don't want to convince them but show Ben how easy it is to use and how it you can stay accountable title because if you take it on my or a if you take an in person client in your transferring them to online that's they're kind of leery because you're no longer holding their hands but <hes> with all the different things that John had put together in online text that it just broke it down. It was like bullet points right like so you have your phone or your your email check. It's you have all these things that he had put together and you know that when you're trying to put it together but I mean it's it's dominant down basically like he's put all the time and effort into the checks now. I just have to do it so that when I loved you know <unk>. None of us have time to put together well. Maybe sounds shoot. I have the time to put together that so easy my textbook to it's all like highlighted. I've got all these bullet points and go back and I agree that like every three to four months. I'll go through Kinda hit the highlights Yup we all get lazy in some reminders chater absolutely and I think you really hit the nail on the head there right because the two things so Wayne your client after fifteen years hadn't done a workout on occasion and ran. They did that workout. That was like an awesome women for you where you're like okay. This actually can work high making this like a reality and then the second point redact to is our can do us because they want foolproof plan right so when I think of US going there in business it's no different than our clients going online reading three articles trying to put together their own workouts. It's really really no different so when it comes to our business what you just sent there it it was a foolproof plan like a bullet points broken down exactly what you need to do which kind of is a full circle from what you said of your declined saying that all of her extra worse and that's how he was successful so fifteen years of her not working out and she had a plan on she did it. It's just yapping for why would you you those of us at home are are watching us been trying to do something for two years five years ten years and you're like if I just keep sticking with this. I'll get they're like well. That's like telling clients that if they're just GONNA be on the elliptical for ten years eventually vote get it. That's not really McCain's right like this doesn't really know that could not find clients communists because we're the experts so really oh. Ta is no different friends hacking everything that you know because it's the same we'd our clients get overwhelmed. We forget that are overwhelmed by information overload. It's really no different than than I am. Remember what part of the course accident value by rouses by analysis like when you are getting a ton of online especially with all of these like instagram people on these faces people trying to sell us where we get overwhelmed because some persons only got you know the munnings in the instagram where the money where the money's year and were chasing the Shiny Object Syndrome in it's like we're forgetting the courts how we really interact with people and not like when people see all these fancy exercises on the Internet right like these we know that these trainers and that are are. I spent didn't get these way this way by doing these like circus like exercises body they wanted but yet we kind of buying into that went in its guys. We know marketing right like everybody. He says that they have that secret because you WANNA know who secret right like this occurred to ads. We all know the answer to it so it's really know differ for us. When it comes to <hes> you know our business like if we want to have a sustainable sustainable business model like I know for meeting I'm not in this to be one of those leg? Get Rich quick instagram people. They knew won't see next year because there's some scam like there's a girl right now. On on Instagram who who has like ten million I might actually one hundred million hours now but people were buying these programs for twenty five dollars in mind and she never fulfilled any of their orders in humor on had you this like public apology and she's like twenty three and I was like I don't know why anybody thought that was your work in the first place but we're gonNA start seeing that with all these fitness trainers because at the end of the day it's in my opinion like I I see so you didn't. I'm like okay. There's the train or they're charging five thousand dollars a month. Like what did you get into this war like. Were you in this for an impact <hes>. That's you know teach their own but hopefully when that's watching watching at home and listening you guys audit for the rank reasons like the rest of us. You wanted to make an impact and it really sounds like you know bit. You were truth to your owns ruth following like what you wanted to do really early making a difference for your Hyatt's whilst the personal trainers right like we're really good at programs really good at like motivation doing on this but we usually are terrible at business like that will not usually league one in the same and when you check your personal training certification. They didn't tell you that you know all business you learn you know promotion at movement and muscles tendons ligaments in you all that stuff but nobody any teaches you have to be successful now really successful right like without processing you the world you know. Everyone wants you to think that take over promise in under deliver <music> so that's what my biggest pet peeves you know we is the fitness industry are constantly bombarded just like our clients all right. All of you do this. You'll you'll be successful of you do this. You know you'll make your I you know six digit the year or whatever like I've been in the fitness industry since two thousand Hannah you know got a good grasp on what is going on but on it for the long term like I always. Like when I ninety five I still ought to be doing this right like a lot of love it. I still want to enjoy it but you get so bird out <hes> living our schedules right because you have clients they started. I review nobody. I didn't do any class or six A._M.. But you know you've got four and five and six A._M.. You may if you're lucky yet clients in the middle of the day as well then your clients again from four P._M.. To ten year like seriously we're live driver. You're going to have that way so with the online training academy what it taught me is that I could and I don't mean to like 'cause I still work a lot but I'm not working exhausting hours and I can work for my home. I can work from the coffee shop. I can work from at the airport just flew home yesterday from a weeklong long trip right as I was doing online training staff while city waiting for my by airplane right like that's just use of West time. Oh what what else are you doing airport anyway out walking. I usually just terminal that's amazing quick. I know you into this episode but I wanted to let you know that if you want to get started coaching than I have if we give for you it's a three day and you'll learn the CO truths guaranteed to get you online as clients you can register with your email at online trainer dot com slash intro or if you in the United States simply text P._t.. D._C. to you four four four nine nine thanks now back to the show. So those of you that are are watching small. Let's just go through for those steps again so I you said that you were when you're trying to transition online. You were your own guinea pigs. You sign up for trainer rising. You took the first that that one free spot and you tested with yourself south and you WanNa talk a little bit bat before yeah so I wanted to make sure that when I started transitioning might in-person clients to online I could answer all their questions so the best way that I thought to do that was to make myself. My first client so <hes> with the trainer is at you've got one free client. You know that was niece so I spent about six weeks actually building programs you know I'm trying to figure it out from the grounds up so from the time you send the first email to the time you know Samsung phones versus iphones versus you know 'cause I have an iphone at I was like okay well now. I need to tried to set on Samsung because usually the to go play well together and so then I would open up videos in seeing you know to tell the class. Do you track in detract your workout first or do you check hid burst because they have all these different questions so I've made myself a p._d._f.. File so as I was going through it you know I'd ride all this stuff down how to do it. Burn at will how to do it for Samsung as clients sign up. I concerned that P._D._F.. File to <unk> already answered in so they didn't have to spend the time plane with it. They were just reading. They're like okay. Check check check as that's what works really well well for me because if you start out and you're like Oh this is going to be so easy right then you're offering products that you don't really know how works when they if especially Ziegler trying to transition your online imprisoned clients your online clients and you John have their answers for them yet would same thing if you signed up and then you you're like Oh my God I don't know how to use this but then the person that's supposed to your go-to also doesn't know how to use it and watch to sell them on the fact that it's going to be better easier. They're going to have that accountability. They're still gonNA be motivated and if they have a bad user experience there. It's going to be hard for them to switch over to do the online option where else so those five times where you charging them. I know you said that you had you. You had initially given it to them for free. I did Urfi back so now what you charge for your online clients so my aunt kleiser ninety nine dollars a month I had hadn't been at high one hundred ninety nine dollars seems the perfect magic number and <hes> her and then. I know you know how John Talks about freedom number right now. I don't have to wonder I can just multiply by ten and configured out but what my clients we're paying was sixty dollars a session for me right now. They're getting it for ninety nine dollars and then I also offered a hybrid red program so they can have in person and online got a discount for the online. I know that some people don't do a discount but it was their village. Do you know how we always yet clients homework. You know light. You GotTa go do this or that and again I hate excel spreadsheets and so I could build them a bicep workout or Chisec workout you know they get that done and since they are seeing me in person there were no accountability checks or different stuff. It was literally. Here's your program. You GotTa do it this week. Bom It worked out really good so that's great and I found that as well <hes> I do like a Gerbil counts awesome this summer it's beautiful here and I did a hybrid as well so if people did the boot camp and they wanted to sign up for online his most people could only commit to chew sessions elite because of the added Bonus so I would upload to more work ads that they can do at home in their trainer is so for those of you that are watching at home like you don't have to you can do whatever you want that. Fits your like more niche the best I know that I've had like shift workers that they could only come in you know the Monday Tuesday because they worked Wednesday day Thursday day Friday night Saturday night Sunday night and I wasn't going to be at you know at the gym Friday Saturday or Sunday with they could still go to the gym on their wrong if I loaded briquettes for them and they were more apt to do them rather than like you mentioned telling them to bodyweight exercises when they have a plan they know where to do. Just like the rest of us were more likely to actually do it so M K and we have a question you're from Nate Nate said that his biggest concern is the user experience. So what advice would you any Kinda R._V.. Touched on that about <hes> testing it out for yourself I but what was the feedback that in your clients gave you those first time science when you transitioned to online. What did they feel so they'd love accountability that you can get by checking in and tracking so I always tell my clients I could see everything that they're doing or you're not doing on the backside right so having the APP allows me to see like how much they're lifting how many sets Retz when their wages so that we can then progress right so feedback is number one thing that we as trainers need and then making sure that you know the software that you're going to use that you need to know that you know inside and up you gotta be able to answer all their questions like some of my clients are older like in their sixties and seventies and using technology for them just blows their minds so you not to be able to get on the phone or facetime them or however? You're going to communicate with them and literally walk them through step. Step so you don't know the software. You're not going to be able to answer the questions in the most basic four hit. You know you can't be like well. I think if you Kinda you know oh play around with that. That's the way it's GonNa work like Scott to be straightforward as set in that fly lights coming up with the checklist cited the P._d._f.. File now because they could read through that and set one you know blogging literally so organ download the different stuff like that and so they just went through the steps and then Izaac practice. Did you know it's almost second nature that so for the user experience is on us to make sure that they have again experience absolutely end something that I like to use what my clients. It's a website called loom so aloe m dot com in what you can use you can actually screen reward. You're like recruit gesturing and just send it. You are Al so what I found was really valuable. When I was like on Boring Mike was I literally said it out exactly how I wanted things to work so initially at this email that has this lincoln it that will open it up in show them exactly how to use train rise the basic like I made myself a brand new user account as well so that when I log in it's exactly how they would see at which is really will then there's also there's lots of you can download on your phone? If you have an iphone onto you can actually record your screen which is really cool option so you can also have that in your email so that every time you know because I'm very visual person and I liked to have a video of being able to be walked through something something so that's also a really great way for improving the user experience because if you're not able to be there with them physically you can still send them video. Of How did you add and I mean it's also really great for like my fitness talent. You are setting their macro for them. You can literally were for how to change their macronutrients in everything that add up so those are some really great features and it's really important to know that if you're going to go online there's there's going to be solutions to your problems because we've all had them and we think route so the fifth Pros Unite Ruben Online trainers group and the A._p._d.. See Page are really valuable resources and even the search option at the top like if you're looking on your phone. There's been times where I've been like. I wonder if and instead of like posting it on my facebook because I don't have a ton on a bit froze on there. I'm literally just go to be the query I type in like a key word and I'm like okay cool off a hundred people also had this then. Here's a hundred different solutions in it's like you can go. Bruin you can figure that out so tom says here. How did you start conversation with your clients? When you retelling rand you're moving online you send an email outlining the benefits etc well so by finds knew that I was going to be moving like that wasn't a big shot for them so they actually are the ones that started it if I was just start the conversation with a new in-person client to transfer them to online? I think that the biggest thing is we have to you know what the benefits are so <hes> depending on the age group that were working with right like trying to convince them much use technology can be very overwhelming but <hes> I give so any client who contacts taxi through my website or whatnot I was giving a week free in addition to bear month so that they have five weeks instead of or whatever because it gives them times play with it so they don't feel like that first week is just a total loss spent all this time trying to figure it out. You know what I didn't really got money in my time where I just hop in that extra week on they bill it. Oh you know this is this is good because I can get all the bugs is out and then make sure that we know what the by whatever your niche is. How is online training going to benefit them so says minor women who have children were time? It is their number one thing they literally can't fit anything else that in their day so online training benefits then so figure out what you're niches in how is online training going to death it as clients would he my suggestion absolutely okay nate has another question. So how do you give <hes> do you give your clients to you and you have set times of blocks for communication nate. Overly that is a good question questions so they have access to me the APP at any time they can send a message. They may know that it I won't get back to them like immediately. So I set time aside. I only worked for online every other week and that has to do with the way that my husband's work schedule worked so I do <hes> like my phone check ins every other week and they are set for about fifteen to twenty minutes and I usually will take a quick moment and I send them out an email or sent about a message via the APPS and I say all right so these are the things we discussed last week one. Have you gotten Dan. What haven't you got done and what you want to work for word as we move on or what obstacles that caught my sweet and sour so what's been going well and what hasn't been going well so <hes> it's important to make sure because when you have technology <hes> it's like have dogs right like we hear that <unk> chime with the Oh we got immediately respond making sure that you guard your time would be by my suggestion you to set aside like I have clients literally all over the world so <hes> I have to make sure you know that I'm not getting my my phone's not chiming three A._M.? When they sending messages and I you think I had mentioned this a rich spoke with another? I really for names today but we had talked about setting those expectations with your clients so for example I'm all of my clients innovational group in in the like the group information it said I answer messages from time to time and this time decide because that allows me enda and <hes> and as much as I want them to feel like only client if I have to write programs or I'm I have to work out Iraq Neil. You don't want clients to expect that they're like you said that they're going to hear back who right away the end the thing to that even if you're not doing something you can answer them at that time yet can't do it because as soon as you start breaking your own rules and then so for for example <unk> Sundays are no tax Sunday so I'm not online. I'm not available and I literally in my facebook most that I draw on Sundays our onto you tomorrow because today I'm not a line and <hes> it's really valuable because clients I used to answer. I used to say I'm available to me. I Ryan for no really is but then I was getting burnt-out the same way I was getting burnt out in the gym and I said You know what I n I felt and that I would be like over dinner or Friday night with friends in the client word message me and I would be not in the militia anymore because I'd be like Hanson client and and you feel bag is worth your friends but you also this client so setting those expectations is super super valuable and people appreciate you because they're not wondering. Why hasn't she answered yet right? It's okay yeah I'm going GonNa send you. This question and I haven't where like all signed for example John Awesome John a question and I know that John Right now is in race so I don't expect any answer from him because he's sleeping. Thank you know if it's a big question that needs to be resolved right away. I have other resources that I can use. I wouldn't go to John About so setting. Those expectations is super valuable now. We have one more mark question here all lawrence join us again today. Hey so Erica ask since you mentioned you started building from the ground up in you or your first client. How did you begin getting actual clients? How do they know of you or the services you offer well? I have been in personal training since two thousand six so I I had a good base before I had trans her over onto online. I think that the biggest is challenged that any trainer has <hes> is finding finding clients running to good cleanse the ones that are going to renew in whatnot so I would encourage all the trainers wanted to figure out what they WANNA do like. Are they working in a big box Jim. Are they trying to go vote cheek. ARE THEY GONNA go into a person's home you know who are they trying to go all online for me because my base was already based face going online was the next step I would find very difficult to be just like just get my personal training certification. Go Straight Online family. Be Very challenging for me because you know when your clients are talking to you about issues that are having you have to visualize that there in your head or you have to have bingo themselves so to find my purse on first client. That's in person or online. You've got kind of look close around you versus looking far car outside so that question I know she's working in a in a gym or is she's you know trying to do this all on her own. <hes> whether I will chime in here and I will say Erica. I really think you should sign up for our free mini worse than we have going on right now so to do that. We'll put that in the comments but it's essentially Alemi just love periods the P. T. D. C. dot com or would slash intra so I believe it is lesson three of the Free Online force that actually tells you how to get your. I like five clients so I would definitely recommend <hes> signing up for that worrisome for those of you that are watching at home. If you have not yet signed up for this force. It is really really valuable and I you're actually GONNA learn some of the strategies that are taught in the online trading in her academy worse so we talk about <hes> how to get your first five clients. We talk about Oh goodness. You're unique selling proposition so you're one percent uniqueness which is really cool because that's what Khloe reunite talked about yesterday. I'm not a really good one so eric hats that will also be really valuable for you because that's what can I were talking about a little bit earlier like what her niece is so finding what your knees is. What's really GonNa set you apart arm every other trainer and it's going to allow you to do not feel like you're selling people because you actually know exactly who you're talking to so for those of you at home? If behind signed up yet seriously go to it it's super simple oh but every single lesson and you're going to have such a huge Omelette or because we're really focusing on the porch roots in the in the industry because a lot of us see all these like these Shiny Objects Ryan Roy Lou I need to get more leads and maybe I need to sign up for these like funnel building things and and what is this like guy with a Ferrari what's his secret and all these things but really comes down to the court truce in like communicating being with other people and we haven't network of people that we can talk you right away and Laurence says I did the introductory ores in got too hot lease so if that doesn't sell you on this free horse. I like the fact that Lauren got too hot leads when literally not like just taking the the free course. You need to sign up for guys okay so I'm GonNa wrap this up and K I wanNA thank thank you on behalf of the personal trainer developments are joining us today end shearing all of your your knowledge just as been absolutely incredible amber those of you that are watching at home. We WanNa thank you as well so if you WANNA have similar success as how's your head to the P. T. D. C. dot com forward slash intro to sign up for our free many going on right now and if you're in the U._S.. You can actually tax P.. T. D. C. do or horror four nine nine nine nine and we'll send you all the information I your way okay guys so don't forget to join me tomorrow. Who are our last interview of the series? We are talking to Gina of run with Gina. Who's going to be telling you how ought to become famous and not through instagram is she's literally spent your dollars on so you're GonNa WanNa Join US tomorrow at Twelve thirty P._M.? Eastern Standard Time and we will use Merle. Thanks for watching watching he John Goodman and I just wanted to say thank you so so much time to listen up so if you did find it help they showed another training care about one C. becomes accessible also he shouldn't the Edison every podcast gets sent straight to you and go searching for you made. It's the end so I I hope took away at least one key lesson using your journey finally don't forget about of course I wail on the courts guaranteed.

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White House Wont Comply with Impeachment Inquiry; Warren Continues To Surge In The Polls

Bill O'Reilly's Free Podcast

11:42 min | 1 year ago

White House Wont Comply with Impeachment Inquiry; Warren Continues To Surge In The Polls

"It's not going to cooperate with the impeachment inquiry in the House of Representatives it's a strategy that's born out of telling me welcome to the no Spin News Wednesday October ninth two thousand nine hundred and take your country back and fight for your freedom so is to develop skills that can help you generate income and bill confidence toward your retirement goals at online trading academy we crush that's all it is a theory of wanted her to campaign opponent not okay I know there's an investor in all of us and we know how to teach people like you the skills and knowledge that could empower you to take better control of your financial now it's pretty weak to impeach president on a theory that he wanted to dig up dirt on Joe Biden Learn about the biggest mistakes investors make and how you can learn to avoid them plus strategies that can help you make your money work harder you are listening to a free excerpt from Bill O'Reilly Dot coms no spin news broadcasts where you can actually see me we'll be right back after this passage what would you do if you knew there was a place to learn step by step strategies designed to help you make the right moves in the financial markets foreign nation out of nowhere that that's just what he wanted to do when we all know a Biden did acid irs and lawyers and State Department officials into the House of Representatives because even violates fundamental fairness and constitutionality Manda due process and that's on them I have to be litigated so for more than twenty years online trading academy has been teaching skills designed to help you learn to invest with the confidence of the professional so unscrupulous things and create in Ukraine and be as chief law enforcement officer of the land trump as an obligation to find out about future so you can spend less time worrying about life and more time living it saw by taking our free intro class location near you and I'm putting myself in in the White House's position so the White House counsel pat a chip alone writes quote the investigation will the interogations may be private the Democrats will leak whatever they WANNA league and the American people will never get the big picture OUGHTA TRADE DOT COM SLASH BILL IS Elizabeth Warren has overtaken Joe Biden two reasons you know them Tom Slash bill that's a free class in your area registered OTA TRAE DOT com slash bill received their professional insiders kit for attending would though but if it's only two three doesn't matter and then they want to say to the American people this is just like muller it's another fraud like muller sign up for a free three hour introductory class at an OTA trade dot Com Slash Bill that's OTA trade dot com sure all right so there was a guy last week that went in and we understand said look president trump didn't order any quid pro quo with Ukraine they're going to leak bad stuff and the American public stock and I have access to what really happened so why bother cooperating I makes perfect sense to me anti blows he's now not GonNa get anything shifts not gonNA get anything I think they'll probably have a vote and the White House wants that and it's making it very hard for us to cover so all of that imply and I told you this and I firmly believe it Donald Trump himself a biden has gotten hurt in the Ukraine thing more than Donald Trump at this point and Bernie Sanders is down for the count during Bernie's he's gone okay I see put to show that it's a party thing so the White House and believe any Republican Congress people are going to vote for peach mini then Oh maybe bad for Bernie I mean I don't I don't agree with anything that he agrees with other than having a nice house on a lake I think that's a good move clear politics average She is now passed a Joe Biden so just as a review of Elizabeth Warren Bernie's through I may show debate next week but he's done he's not going to be president he's not going to camp so I do expect some kind of vote what is he going to do fold it she's in a hard spot right now let's see pain hard you know he's like he's life so warren take from him his socialist and in the scenes that hundreds of thousands of jobs would be lost hundreds of thousands would be lost and I uh-huh and I did this on radio on the Riley Update which I hope you're listening to Weei had posted every every night here more than is this impeachment things going to lead to his reelection that's what he believes he can be wrong if other stuff comes out but as I say about two hundred stations already radio stations across country we thank you all of them Anyway Elizabeth Warren Ban Fossil fuels album came out so motherly came out that made MIS trump look bad so the White House knows this is how the game is played Nadler and shift blows people he's on constitutional to ban fossil fuels but she wants to millionaires tax you already know that she wants to slap a confiscatory tax on college free Medicare for all no private health insurance so you go with the government tells you to do and living student debt and this is a trillion dollar thing so the government would pay the debt the tax payer we pay the debt for college students may public school justice reform no bail no minimum sentences private prisons legalize marijuana no ice no immigration enforcement open borders pretty radical yet Z. people and what they have every year and they already paid tax on their money she wants to go in and get likely unconstitutional as well for four more in taxes thirty two trillion over ten years for Medicare for all thirty trillion we owe twenty two trillion criminal. Let's see what the latest is twenty seven percent of Democrats support that radical vision now I saw a lot apps if she ever got power I mean collapsed

House of Representatives twenty seven percent trillion dollar twenty years three hour ten years
Growing And Hiring Trainers To Work For You #81

It's Possible - Conversations with Successful Online Trainers

40:30 min | 3 months ago

Growing And Hiring Trainers To Work For You #81

"There's this misconception that trainers need to do it all the type of who's good on camera who's good doing workouts that you go to live is not necessarily and is often very rarely the same type of trainer who is actually a great coach. The two different people. And that's the other potable hiring folks. Is you start to realize very quickly that how important it is to build a system that selects for people's individual skill sets the trainer. Show podcast. this is gonna be an episode for people who are perhaps a little bit more experienced log stuff that we talk about this for people in the earlier stages call it the diy stage of online training or just getting started with the online academy. We find a lot of people that enroll in the online trading academy. Were trying to diy at for a long time because you know they will maybe thinking. Oh how could this be like. I'm just going to people online. And then they quickly realize like is hard owned its way and then you thought and you're actually working just because you're working on the internet doesn't mean you're working smarter if you do the math you actually working for about two dollars and twenty seven cents an hour alert people unfortunately come to us. I wouldn't say necessarily in dire straits. I mean some of the mode but kind of at wit's end like very very frustrated that things are not going the way that they expected to. They've put a lot of time and effort. And then they come to us enroll in the online trading academy in realized just how important it is to have eloquent and simple execution steps and systems and then you know obviously as they progress they make the decision of whether they want to go. And i think that perhaps before we get into the compensation about actually trainers now to do that. We should talk about whether you want to hire trainers whether you want to grow because philosophically. I think that's a really important question to ask like. What do you want to get out of this and those nothing long with saying yo. I'm good. I'm just let this will like growth for the sake of growth. Seems to be what we all quote unquote should aspire to in this kind of ecosystem of omnipresent hustle. That were all supposed to want to do. And buy into but it's kind of osha and what's really important. Is you take stock of what you want. And particularly what you want to get out of what you're doing and objectively make a plan for that. You know a lot of people who work with us. We promised two thousand dollars a month from online training. Like that doesn't seem like a lot but the reality of it is thousand dollars extra a month as a side thing on top of what you're doing is enough to cover a lot of freedom in your life. It's it's enough to not wake up at five in the morning for clients anymore. It's enough to give away that one. Client you always. Isn't it funny. How there's always one with one. There's always wanted to do those zero. There's always one client that no matter what you just every time. It's four thirty pm on a tuesday. Like how man again. How did they come around so fast. One amp yourself out for and then they're finished and you're like this is the opposite from pizza. Because when i finished pizza. I get really upset because i know that it's the absolute longest amount of time before the next time. I'm going to be able to have pizza. This is like this is like the maximum amount of time before. I have to train that client again. A thousand dollars extras like enough to be able to not work with that. Client to be like like what carolina did call up between friend of locally. I inherited them to we saw catalina hand off very carrying a hand off on this. Let me explain how it works. That's true there's always that one person man what's interesting or always want and what's interesting is like the stages of growth in your fitness business who i like basically zero. What you do to get from zero to won't do it in numbers. I'm basing this off of about two hundred dollars a month. So when i say a thousand dollars extra a month i'm talking five hundred k. It's not obviously gonna be exactly that. But that's what i'm basing it off of when i say a thousand dollars so you know what you do and how you offer it your business to get from zero two thousand dollars a month a it ain't going to be strategic it ain't going to be efficient. You get to that. You scrape pound the pavement. You scrape like all that matters sales you get those people before you ready to get those people. The online trading academy is not a study the whole thing through and graduate and then stowed applying the material type thing. It's a apply the material as you go and it is not going to be perfect but you get that thousand dollars you get those five clients because then as you continue to study the material and apply the material you now have context through which those decisions too late so what you do from zubac. One is very different from what you do from one to five because what you do from one to five is putting into place a little bit. More expectancy reliability. You start putting into place some systems and you start thinking about how you can build a repeatable marketing that goes beyond you what you do then from five to twenty is again going to be different because you can get to. I would say about twenty twenty to thirty depending on who you're a month which is one hundred four hundred fifty thousand dollars a year. You can get to that point by yourself. Usually with one virtual assistant. Who's not even fulltime to do some of the administration work so what you do from five to twenty is now you stowed into the jim collins famous spin that flywheel like now you kind of figuring out what's working. It's like what carolina's been talking about this season this year basically. She's building a system that she can repeat over and over and over again where she knew some people then she adds more people in thing. Just kind of spins. You're building a marketing and training system. And the system becomes the marketing system. And it all starts spinning. So that's how you get to twenty how you get from twenty to a hundred is very different because twenty two one hundred now. You don't need to hire some trainers to work for you and we're gonna talk about that so now you had a bo. One point two to one point five million a year. And then beyond that i would say from twenty to one hundred. You would look at your profit margin. Optimal profit motion being thirty to forty percent as opposed to like zero to one twenty. You'll profit motion as much as sixty to seventy percent right like you have some customer acquisition costs. You're going to have some staff in costs. It's going to go down considerably your prophet motion. Once you get above the million dollar mark as in any business but morgan shrink right like total amount of dollars is different. But now you having to put into place in entire operational structure not just a few assistant coaches that you trust with no actual organizational structure. You've just kind of trust them. And i don't think we'll quite get to that point in this episode. Where you at one point two million plus. That's really like business building. I think that's kind of beyond the context of what we're doing. But i can definitely talk to you at the five and you wanna grow to the one twenty and kind of what those steps are and and give a couple examples of that. I think that would be putting relevant to people here. But i don't know when amber carolinian gustov kind of is if this from you guys this experience you guys and gals is for me. John it then because right now. I'm in the process of hiring assistant coach. So yeah i'll be kinda like learning and i'll be also like sharing a what a gone through so far but yeah like i think i agree with you because that is the stage that were odd like there's no need to going to the super detail a business building formal stuff which is like. How do you get started what you look for or what are you. I don't know what are your general recommendations to begin with. I mean the reality of it is building a business really sucks and i don't recommend it to anybody like it's really hard. You constantly doj yourself you constantly think that you an impostor and people are going to figure you out there so many tax and legal implications that nobody sees paperwork that like nobody sees this stuff but once you start building a business you start having to really understand it deeply. It's not a decision to take lightly all know if you could be like an independent contractor like like llc whatever in the us and you make one hundred hundred and fifty thousand dollars a year with a good profit margin like pretty good life. That's my dream my dream as a matter you as a person coming from a business structure rows and charges officers people in employees. The one thing that we can't understate here is the fact that you're also adding people forget about business of you got other humans. You gotta deal with. Now it's a no for me. Having having done that for a decade in no thanks. And then it's going to be filed for in from your own stuff that you start having to add onto upn l. statement like like expenses that if you run a good business that actually respects its people which i think most people do you start adding in like diaw in education budget for your people. Do you have a benefits plan for your people. We have set aside a budget this year. Diversity and inclusivity training for example this year. These are not like tens or hundreds of dollars these like budget for diversity and inclusivity. Training is fifteen thousand dollars like. It's not all things that you don't even think about her as an individual and funny how. I mean all like before you know what i started. It was like fifteen hundred dollars website. I don't know if i can afford that. Now it's just like i'll go to notice it. Alison and like i will checks for two hundred and seventy five thousand dollars today. Jeff just it just. It just is what it is right. There's a lot more responsibility when you're starting to look after people's families and what study looking after people's families but let's let's let's let's like you're affecting their families like by the way when i saw i saw you invoice. This past month seems to be a little bit high. Stop employ me into john's. He's gonna check me like when we're thinking about sitting some trainers to the moon you interested al-qaeda shot okay. I'll get back to you with the details. This this is how my invoice has risen over the course of twenty twenty two twenty every thirty days. He's got a new idea. I'm thinking about doing this. You're interested and i'm like yeah let me flesh it out. I'll give back to eat kind of how it's gone lust in any way. This is literally how it happens. It's kind of how it works. Hey jonathan goodman here. This podcast is made possible. Thanks to people like you. Here's a quick word for most sponsors. Ou still trying to pick your online training software. If so let me make this easy for you. Go with bt distinction. It's truly the best. I'm not just saying that because there are sponsor we actually use. Pt distinction for our own online fitness business online trainer coaching and really happy with from on onboarding to programming to client communication. Pt distinction has everything. You need to run your online fitness business smoothly and it's super simple to use now. Normally they offer free thirty day trial but as a listener of the online trainer. Show you get a sixty day trial so you can make sure you love them before spending a dime if you wanted deliver first class service dear clients while we claiming your time than visit online trainer dot com slash p. t. d. to sign up for your free sixty day trial today. If you're fitness nutrition coach that's look into master online coaching. So that you can help. More people make more money and have more freedom than the online trainer account. Amee can help. Ot gives you the framework knowledge and support to have predictable success with your online coaching business from marketing to business development to how to assess motivate your client online. It is constantly updated and refreshed to keep up with a dynamic market. Not only that. Ot as proven in seven years. We've helped over thirty thousand coaches and eighty seven countries. Go online do this. We know what works so you can get late to the success and it case you busy working a fulltime job or a fulltime know that you can go at your own pace. There's no deadlines to complete. Otd you've left access that said if you already to make rapid change in finish the course of the next eight to twelve weeks. You can expect to invest three to five hours each week on the program. And here's the best part. If you join today you will make an extra one thousand dollars a month in ninety days or i'll give you money back so if you're ready to build a fitness business you want and make the money you deserve go to online training dot com slash academy to enroll today and i hope to see talk about bringing on some trainers to work for you and how to do it there hold ways and there are easy ways the hardest way. This is my philosophy on staffing particularly staff in coaches and we have three different coaching programs effectively. So the online trading academy has an upgrade called the advantage mentorship which is an incredible service. We have the online trading academy level. To which is coaching program and then we have online coaching which is a fitness coaching program. We have coaches looking for all of those. And i don't actively woke in any of them so i hope that that alone somebody who owns a business with three separate coaching programs. That doesn't work in any of them. I hope that it gives you some confidence that perhaps there's at least one thing that i might be able to do in this the big mistake that i see when people hire coaches unknowingly is they try to hire for skill. They try to hire for skill thinking that they need to find somebody who is actually a great programming coach or has a lot of knowledge about nutrition or exercise or whatever it is and so they actually look for that and they look perhaps in their network outside the network the issue with that is if somebody is really really good. They become really difficult to a place and as you build a coaching program. The worst position that you can put yourself in is what's called key manosque key man gender-neutral neutral right. Keep hosting risk. Basically you cannot is particularly if this is like your host higher. Your first few hires you cannot cannot cannot cannot put yourself in a position where you are overly dependent on one post. You cannot spend that much time training them. You cannot spend that much time looking for somebody who has that skill set knowing that it will be held to a place for a few reasons. One is if that person just doesn't turn out to be who you think that they are. You know they're just they just don't workout. Well it's hard to get rid of them. What if they are not honest by for me. I always default to trust in business. Like i'm going to trust you. I'm going to give you a whole bunch of ownership over your job but the minute that you break that trust. That's it it's one strike role and so you've got to build in. Were done density into every will the way to build in redundancy appropriately from day. One is to standardize your ip and then hire for intangible assets that are in abundance and explain what that means when i say standardized your ip you have to have a program that you have created the curriculum for that program that requires very few touch points so in every one of my programs that we've built there was a curriculum online trading academy level one online trading academy level to an online training coaching. There was a quick coach. It i mean you could be looking for fat loss. You could be looking for muscle gain you could intermediate or advanced. You could be going for three days. Four days five days six days. You could have various types of injuries. You could be working from home from gym different equipment so quick ulama counts for all of that right like we have. We have if then statements like if they don't have this equipment. Here's the next best option. So all of that is standard. Meaning that we can bring in coaches and the training requirement for those coaches because we've developed the ip for that. Coaching service is actually very very low. We basically need to just teach them the systems of how to operate in. It's the same with the mentors in the online trade academy. It's the same with online trading academy level too. We have curriculums for all of these things. Because the truth of the matter is the inflammation should be and can always be standardized and operationalized and you continue to improve it as you learn more but that's actually step one so before you hire anybody you need to standardize. An operation is you. Ip number two is what the intangible qualities of a coach that you need for your program in almost every case it's going to be somebody who's empathetic and compassionate somebody who understands how to ask questions somebody who's patient and probably somebody who's already been through your program. Every single one of coaches was the student of us. It's not an accident that's our training. Nobody understands where people coming from when they start the program all of the second guessing that people do as they go through any of our programs. Nobody they already know where to find everything and what we do. Is we just look for graduates. Who have those intangible qualities about them of empathy of compassion. And then we hire the modest coaches of our service. One of my favorite stories was from. Its potentially apocryphal. I don't actually know where it's like the exactly from but it's from a fast food joint but the idea is they interviewed the owner of the fast food jointly. Basically said you know your all your people who work. You're always smiling so much. Like what do you do. What your training for all of these people. he's like. what are you talking about. I just higher smiley. People like he knew that the one thing you need in a service industry is people who like to smile and teach them anything else. Teach flip hamburger. I don't give shit about that right. But i want somebody who's gonna smile. Okay then you know exactly what to look for in an interview and you can also go wear these people already are. I'll give you a secret one of the things that we look for when we hire coaches is people who have completed precision nutrition level to. I'll take how that came about a friend of mine win. The united states division for blend tech for the blender company for a while. He told me about when he first had he was the youngest one in this massive like hundreds of millions of dollars division right. He told me what happened that the owner and so the they were new york city and the owner was like hey come with me in his first day of training i come with me. We're going on including mission. So blend tech had one of the major ways that they may sales as they set up displays and they said up people to give samples into show how to use their product in costco when walmart and those types of things right and so what they did was. They went to a toy store in new york city. And they're all of these improv actors and things like that who work in the toy store selling toys and they went up to the best ones and they handed him a code and they said if you wanna make wheel money give me a call and they walked away because what are the intangible abilities and skills that people need to sell blenders in costco. You gotta be able to think on your feet. You've got to be funny. You gotta be charismatic like okay. Will you want like improv actors. Who are great in public. Who are smiley whatever. Okay cool how do i find those people with somebody else's already founder. So what do we need for coaches. I want people who continued learners where people who are obsessed with fitness actor at the upper echelons of what they're doing. I want people who empathetic compassionate. I want people who understand motivational interviewing. I don't wanna teach motivational interviewing okay. Cool precision nutrition level to self select for everybody with these skills and teachers the motivational interviewing. So i'm just gonna look for undergraduates who are level two pin grads so as you grow carolina. My advice to you is other any women who have been through your program who would love to. I mean this is not a full-time gig right. Who would love to begin to assist you as a coach in the program. That's who you go with because you already have the ip need to deliver the programming. They need to be able to talk to these people on their level. And say yo i got you. I know where you're coming from. I was once like that. Still struggle like that. The best response that we ever get famo- online trading academy level one students to a mentorship advantage mentorship people who do the upgrade. They love talking to ambu as ambu walking around the house carrying kid. It's not like i'm better than you. I know stuff that you don't. That's not what people are looking for when looking for support. That's how you get started. That's what you look for as you're beginning to build out your coaching. It's not some magical formula. I think i would expand on this also saying like i had a situation like with my client group. That twelve women that signed up. One of the women is actually another coach. She's a coaching circles. And she's been around forever. We all know her heavy drafted with our and she actually messaged me like the very last day of sign up. And she's like. I'm really wanting to sign up but i wanted to talk to you first because i don't want you feeling like i'm doing this to try and steal from you. Or whatever like i legitimately. I do want to learn but is this okay pricing up and i'm like absolutely i'm like i have one condition though. If you're gonna go through my program you gotta put your client hat on and you're gonna go through it as a regular client right because that's really when you get the real experience of what works for you or for what you wouldn't do with your clients or what you would so. She was fantastic throughout that coaching group. In our four weeks she was a freaking acid to me because she was on it. She was helpful in answering other clients. Questions jim never once tried to like sell herself like the new. Now come with me. Nothing like that. She was just breaking helpful and a wonderful and so of course. I offered her this position the second that i figured out that i wanted to hire someone like i'm gonna reach out to her and unfortunately schedules another commitments eat. It won't but we won't be able to do it but absolutely like you have somebody like first of all. Don't be afraid of having other coaches joining to your programs because his jonathan always says coaches are the primary consumers of fitness information welcomed them aboard and have them make the commitment of really go through it as one more client and then take it from there and see where that leads together. You should ask you again to coach for you and figure out how to make it work for her. Yeah well the tricky part is i need help. We might six. Am workouts because if now that things are opening up if i wanted to take like a couple of nights out of town or whatever. I'm planning for that. So i'd ladies don't miss out on the six. Am work and she can't do that. And that is the key part that i need right now. Just a frigging okay. So let's think about this. You have somebody who seems to be from what you described to me. Absolutely perfect for this role. Yeah i would imagine so. I don't know that she's very well. Yeah i don't know. I don't think she's confident uber nova camera. Do i think she has a big fear that it could be overcome or whatever but that's a key part that we're missing right like that confidence in front of a camera in alive like you need that. But you're the face of it. You've got to be the one to be on camera. Can you not communicate to people like how often you really going away saying people. it's like. Hey monday night. I'm gonna go with my boyfriend. The main grants at djeddai mayor. And we're gonna have some wine. And i'm not going to be up for my six. Am workout and that's fun. How i'm going to accord it. Few guys. I wanna see you on us. Yeah that's okay to do once in a while. I guess what i'm saying is what you described to me is not really a problem. If this is actually the right person to come on board which. I don't know but you can easily like you. Never find somebody who's perfect for every single thing you want having somebody who's willing to wake up at six. Am to do workout like so. Find somebody else to do that. Work out twice a week. That's not you. That's not who they don't need to be a coach. In fact i would argue that. They probably shouldn't be a coach. Because there's this misconception that trainers need to do it all the type of tornado. Who's good on camera. Who's doing workouts that you go to lie does not necessarily and is often very rarely the same type of trainer who is actually a great coach. The two different people. And that's the other part about hiring folks. Is you start to realize very quickly that how important it is to build a system that selects people's individual skill sets and not try to fit somebody into every single mold and it's fine to hire people for little bits and pieces as as you have redundancies. Don't have one person that's only available to do. The workouts have to one of the main ones the backup right. You build a workouts. They're just do it say doing him. Hey ten bucks to work out at six. Am how right. How does that jump on the same zoom callers. Everybody else or better yet. Take a woman in your group to be the leader and lead that work out. For that day they'll be ecstatic. Actual problems is what i'm saying. Light like there's a lot of problems that we think of that. We then make excuses around that make it so much harder to be able to grow but what you have to do is actually bring it back like everything else to the first principles. What is actually going on you a lot of the time and this is not me begging on you caroliina. I think it's really important to illustrate like what you said with the point which is like so often we make decisions with a head in the clouds thinking here all of the things that i want to be able to do well like ultimately. Now will you stoughton right. What's the real problem okay. Is there a way to solve this real problem right now. Because that's what matters and then over time that hopefully you can put it together in a more eloquent system but like that builds up i was like a fortune. Five hundred company. Knew exactly like like anybody who build any kind of operational structure. We'll tell you that whatever structure they have has been broken multiple times and rebate up. This is generally accepted in management. Three ten thirty one hundred employees at those stages in and around entire operational structure needs to be bone to the ground and build new. That's how it works. Spent ten years doing exactly that. Which is why i personally know. Parts of it. I'm here to relax with your team with but it's different for everybody. There's nothing wrong with that. I think the key here in general which is why john to start where he did. It was self awareness right before you build this million dollar thing. You better make damn sure that that's exactly what you wanna do. Because there are challenges on both ends. I know the challenge of doing that. And that's what. I came here to get away from that personally before a lot of people. They're wanting to build something like what retired from still get paid from that by the way which is also but yes so i i totally get it. What a great episode. Keto you gotta to like if you use like one of your people like i remember being in elementary school in being able to be the line leader to the water fountain. Oh man it was such a big deal. The sensor pride i got knowing that i was gonna leave the tykes through the hallway and be the first person to get their water. It was just amazing. I can only imagine how much your clients would love to do that. Get to be the leader of. That's also jonathan nosed. Like i didn't think this episode would pan out like it was touch and go. But i mean this has been awesome. The listen to. I'm going to be quiet now. It's funny this episode. I feel like is almost more up my alley. These days than a lot of are like nuts and bolts training. I mean we're at that will get into that breaking point of thirty south so we got ahead of it and we have great systems and great management and stuff but like embassy can attest i mean we are putting a tremendous amount of pressure on our staff to loan and apply a whole bunch of new systems. Because while at that point of about thirty breaks down. I mean i can tell you from somebody who's gone through all of these stages exactly what happens at them and like it's tough. It's really difficult. A lot of the books that are written about business management systems are not whitten for small companies. I mean e- scaling up which is kinda the locker feller one. There's a few different ones. I don't even know who had five or six of these books just reading them and just like none of the supplies like i can't put this management tree in place you know. This might apply to me in five years hopefully or not. Now where do i start reason. Why there's a lot of books and stuff in the boat. It is because it's so different and individual. But i think it all starts with a couple of the fundamental items of understand that. You always want redundancy in your roles. You don't wanna be over reliant on one person because that pigeonholes you understand that you need to create curriculum. I what you do. Because that's or tek right because that's always going to be the backbone and then hire for skills like higher for those intangible skills and attributes you can teach most of the hoed skills oil you can operationalize out. Most of the hawks goes. You can't teach somebody to be get before we want to share something that jumped at me in this episode like from i guess from my from my process internal process that just happened for me in in listening and getting feedback live as. You're all kind like witnessing. So here's an interesting part. I had already gone through the option of like okay. If i do happen to be away one morning maybe i can just recorded than before. Let them know the Is still there. I'm not failing them. And i shut myself down on god. Because i was like no be professional like i did that. Whole thing. that our coaches that tried to learn from us do being like no perfectionism. Do better do more. Hire someone complicate things all that crop. I did to myself and what what percent better how what happened in this episode. Essentially is the. Jonathan gave me permission to do that. Thing that i had already considered an had shut down because it wasn't a quote unquote good enough. So i guess this is once again. Uh telling you listeners. This is your permission to just do slightly better. Don't complicate things and as you can see. We are learning the lessons just as you are. Were still in it and we're still practicing and doing a little bit better than before. I love it so we've learned so much here today. We hope that you've enjoyed this episode. It was a learning experience for me. I mean we. We learned that the number one. I keep getting offers from jonathan for positions. Because i'm easily replaceable. On your head. It's not something. i was unaware of replaced. That's why i'm so agitated. Having his five. I mean it's funny because you joke about it but like it's not like we would really miss you but you can't build a business right you can literally cannot build a business where you're over relying on one posting you literally can't you can't like you will not sleep at night. I've made that error in hiring. I've spent changes of life hiring people for position than it cripples you a cripples it look we can people for a long time like those not a lot of turnover at organization. That's not the goal is to be able to say to people. It's like we can place you so you better get you know the goal. It's just like i want to sleep at night. That phrase appears on the bottom of every invoice. i get back from. Tdc like over. Your place will like we don't need you as a gentle reminder on a quarterly review we. The people will like if you in the bottom ten percent. You'll gone that's me. Every time a live there have a brick home in the vicinity of the bottom of the ten percent of the bbc or about land. There you know the other thing that we've learned is that there's inbetween places for businesses you know. Pbc is an organization is at that point. Where their hair's too long for short style but not long enough for an easy long style so it's unmanageable place. Where you really don't know what to do with your air afterward. Personal trainer development center is so we're letting to grow out a little bit. Maybe to a bob. Maybe something like that maybe an asymmetrical gut who knows. It's really ninety. Would jonathan studying the precedent now for how to handle this in between space. This has been a riveting episode so show notes for this episode can be found online training dot com slash. Podcast have anything else to say to me. I'll be fired soon anyway. So yeah check out the show man. What a great episode. I hope you guys got some information. And i hope you really understand the point that he started with which is dive into your self awareness. You don't have to be a sole proprietor. Llc nor do you have to be ultra capitalist that turns into a million dollar business. Both things are overrated in terms of one's being more important than the other. It's whichever once more important that you don't yourself in the foot being something that you think you have to be because of what you read see in here on the internet. I swear if. I see one more salesperson one more guru in a video on instagram beside a lamborghini with butterfly doors swear to god. I'm going to block them from also. He sounds dude dude to aerobics. Have we really degraded this much. Like why News dude who can't be more than twenty five years old can't be walking in front of i know exactly who you're talking about an i saw him and i just walked if my like f. this i'm done for the day everybody out. It's super stupid. Man like his super stupid. I typed so many comments deleted them. All for me to say are people signing up like. Is that the sales pitch you looking for you. Like i've been pitched on making six because this is not like thirty times but none of them had a lamborghini with butterfly doors. So like what's missing. That's not i needed. You got me right. Yeah if i had not seen the car bro. i wouldn't sign up ir literally the ad from my feet. And i never do complain as graham. I'd the ad. And i told them it was. What's the one thing they say it's irrelevant or the other one says it's not illegal or whatever the worst thing is that's the one that shows for the region for the reason that i did not want the ad in my feet. I was so annoyed by tonight. Not usually it but any ase jingle. I guess whatever so that we've gotten to this point it just like talk about. The valley of despair rate was so ridiculously annoying. Is it an accumulation of all the ones that we've seen all year is bearing the brunt of that 'cause it's the one upmanship that gets me started. It started us. Like i'm gonna teach you how to make like a thousand dollars extra month like that in like twenty thirteen. Then somebody was like i am a do on better. I'm going to ten thousand a month. Then somebody was like. I'm going to help you six figure trainer when you started getting people who say i'm a seven figure trainer teaching people how to be a six-figure twitter then and this is just it's just one upmanship light then. Somebody's like i'm an eight figure trainer that teaches seven-figure trainers how to teach people to be six-figure trainers and it just keeps going and keep going and keep going. It's like when they started flake. Ten minute apps nine eight and seven down to six minute abs in late twenty stop. At what point. Does it stopping believable. It's like that's when the lamborghini shows up with butterfly doors. That's nice the online trader show. We should podcast.

amber carolinian carolina jonathan goodman jim collins united states division for ble diaw costco catalina
How to Get Started In Online Training in 2021 #52

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42:24 min | 7 months ago

How to Get Started In Online Training in 2021 #52

"What the hell. Why would you buy something and spend money on something to deliver a program to your clients when you have no clients and no program. Doesn't that seem ass backwards to you. So why not either. I mean i mean obviously might suggestion do the online trading academy get clients and then get the software and plug them afterwards right. But even if you don't do the online trading academy like bus. You get those collins. I the on my trainers show. This is the online trader. Show we should podcast so here. We are and what what episode is amer fifties five fifty three fifty to fifty to fifty two good number good number fifty two so our last episode of the podcast. We were talking about the. Us presidential election to basically equates to like a potato sack race at elementary school field day. At this point so we. We're still unaware of what's going on here. Could candidates tuned into the matlab downstairs once again when what the noisiest and what. The smell is in you know. We're just living in a dream dot com states. I'm back here with my emotional support canadians. Catalina belmont is in jonathan goodman in. You know it's funny down. Within the post you shared the other day. It was somebody's computer desktop and files on the desktop. The first file was memes and the other foul was the late to canadian citizenship. Away doug prepare have is either going to go with these memes while i'm gonna go with canadian citizenship. I think that's an appropriate appropriate. That was pretty funny l. It's been doing really well for me. Really written in the last couple of days registered your source of political commentary read. It's been my source of political comedy. Good for you. I actually the last couple of days. I've been flipping back and forth between fox and cnn. Me interesting getting the to. You've you're forced especially whenever votes commend or something like that. it's been interesting getting the two viewpoints. Interestingly i mean time people listen to this election's going to be done that like you know. So it's stupid that we're talking about this each seemingly fox code arizona like a day and a half ago for biden and cnn still. Hasn't right right. Which is odd. But i just like the duality of the two places i mean. Let let me be clear. Not this might be a great endorsement of the ot a and all of its properties out could be a horrible endorsement. It's not like i care and my name's not on the thing but let's just to be honest here like i'm not going down. Nobody nobody's coming after me for anything the straight for jonathan possibly amber kennel and i'll be fine but one of the greatest sort of endorsements i have of the ta. Is that as a person who votes vote voting. His good like you should vote is important. You have the right and you know you vote. I'm immediately hampered by the political process. I see a lot of the right. Everybody about ends up or you anxious of somebody asked me. The other day said on a scale of one to ten where. Where's your anxiety with this campaign. I was like i'm right around the to. I'm anxious that. I'm probably going to fall asleep before he thinks announced s probably the limit of my body right now because the truth is as. Ota coach. I've been through several administrations at this point. Ibm for a liberal administration. I've been through a conservative administration. I've been through and same with the senate. I've been in a liberal dominated senate in a conservative dominate. And you know what. I've made money null all those administrations like and it's really now. I have a concern for human rights. And things like that. If you see me speaking out on face your talk a lot about that. We'll talk a lot about politics because it's like somebody who likes anchovies and somebody who doesn't like. What do i care. What your political leaning. You're probably thinking whatever's best for you but you vote for. I get that. I don't have to agree with it but the reality is i have learned through this process through going through. Ota oca level two. I've learned through this process. How to sort of exist outside the parameters of what's going on in general with the economy with the leadership in the united states. I'm not. I'm not always happy about the leader's as but the gift that i've been given is the authority in audacity to run my own business combined success in the midst of pretty much any situation here so i think it's a good lesson for the challenging work that you do that allows you to provide yourself with a certain amount of control over your own existence and you know i got that through being Heck i made more money in the pandemic than i made the previous years because of leveling up through oca. because one truism i don't want to ramble too much just appropriate amount of time. But when i was in in the incredible. R&b group known as fortress. You may have heard of it. We were big deal with no. You played at the apollo theater that we performed a dipaolo theater and as we read for us on early podcasts. I've got an eight. So that means real. We were state known. I've never known in the province known state note any cases when i was trying to get that being done that whole rb singer thing i ran into a guy that used to be a singer. He was a senior in a rapper. He ended up being a dj. And i said man. Why did you switch to being a dj. He's said because there always will be songs to play but writing songs and recording songs. Entertainers coming go. Genres of music are popular. But there will always be songs to play if you're not a coach and you're working with the population of people that specific. Let me tell you. In a republican driven economy or in a democratic german economy there will always be clients. That will hire you when there's a recession when there's not a recession there will always be clients the hire you. You really insulate yourself from a lot of things by owning your own business. Learning the skills that we teach you in the online trader academy and applying across the board relationships trump. Almost everything At trump the verb relationships. Supersede everything is that made a political statement here. And i learned the thank you jonathan goatman. You did one right. That's better than are usually usual. Start because i've said stuff about things that said something there you go. You're welcome to anybody listening. Remember i you're not paying for this right always important to remember when you're listening to this podcast. You have paid us. Nothing always always start with that in mind. This was free always always always it. Listen so much better when you think about it that way. Yes completely next. I think what you said. When is a fantastic transition into the topic for today. Which is how to get started as an online training in twenty twenty one. And that's our topic. Gotten when also i didn't. I didn't know that was happening today. Man i nailed that ambers given itself earmuffs ministry imas languish out in any case. So the topic is what is becoming an online training and twenty twenty. Is that what it is. It's great topic. Thank you twenty one. Twenty twenty all right. Also i mean becoming turner how to get started with online training in two thousand twenty one new in the end of twenty twenty. It has been a. Why don't know all the tumultuous year. Maybe i would say conservatively. That if twenty twenty was a person. It's bursts dome would be crystal meth or invented. Anyone like in chinese culture views the u. of an animal. So you i think. I can't remember what cycle they go on. But they were but they actually chinese culture invented a new year invented a new animal. Which born twenty twenty is it. A shoddy chinese the symbol is a mexican mythological creature. The chew no. I think i think actually more something like an anti-terror an eater it makes no sense. It makes no sense that make it make sense to me. That makes no sense. Right bill platypus. Scott of twenty those things that every once in a while. Somebody's gonna say hey. Remember that time when everybody's going to be like yo. That didn't make any sense at that time. When i saw a platypus when i was travelling to tasmania i bet you were johnson. Travel travel story for jeff. Genyk goonies travel stories. We decided to fly to tasmania for four days to nights when i was living in australia. And we wanna bust and like platypuses platypus. I persons easy with the lakers. Big fella hunch not like. It's actually really wear to see one right in any way we were going along in a bus like going up and down and it was myself and there was another female who i became the way to say this friendly with on that trip acquainted were and we became acquainted because we would the two who always just didn't listen surprise. Surprise bit of myanmar. Why don't listen well to what other people tell me to do. Show you know. Go on a hike and we go super fast in front of everybody and then just like get lost and we held up for three hours because they had stuff like that. We went out my favorite story. Oh my god. I don't think i've told this story. So we we will in this small town in tasmania and like has like a small town in. Tasmania like small motel. You know what. I'm saying so. We will add the one with that. Was open for some reason plane. Dotes like taking shots. Keep in mind. This is like young idiot. John so this is not how i am now but like if i was married when i was young and stupid and whatever that goes out before but we were in the small boat and they were shutting it down because again by those close like at ten eleven o'clock or whatever they may be the one did and we weren't ready to be done and so we decided we're like i wish we speak speaking the boateng you're like oh good at jeff's house what are you talking about. I go to jeff so just go at the cab and tell me when you go to jeff sess so the to walk into the door is going well. I know it drives us and it felt like it was long time. We were pretty drunk. I guess and and we get to this house. There's like three people in this house and there was just as big big belly just sitting on the couch for like. Hey what's up john. And he's i. Hi jeff. I cool by gag justice for a while and i don't even remember what we did there but we were at jeff sells for no is at all in the middle of tasmania australia. And then we walk outside and shit. We don't know what jeff houses we don't pay where are hostile is we don't know the name of it. How in the would we're gonna get back well. Fortunately it's like a small town. Hey jeff can you call that cabbie. He seemed like a buddy of us. Yeah sure so. He calls his buddy gabby cab. And we're like yeah. We got to go back to where we're saying but we don't know what it's called. Can you just like drive around and try to find it art so so story. It's the worst so he drives. And i kid you not but like maybe ten seconds we literally got in the coke so it was the judge. Oh that's jeff flynn's two doors down for. Oh my god india mexico when he was shutting down the bose like you ask. Dekalb for heavy osos. Every time i hear. Johnson tell whether these stories the entire front of my eyes see blink outgrow second one decision an inch to the left or right. And we're not sitting here talking. 'cause jonathan goodman never makes it to his thirties. God bless you've got you've got audience angel on both shoulders have been a lot of things that to say that i shouldn't survive but like the signs that my life and business was going to be And not follow. A lot of god's aims to safely go back and read some your books meh that i clearly missed some things in a way. I don't think i've been reading early. The fire like it's like paul loons. Great what's your tolerance for risk. What's your what's your capacity adventure for exploration like the end of the day. We only got one life like. Do you want to read about the would you. Do you wanna go and live right. I love that. What a beautiful beautiful statement. Yeah so if you wanna see a platypus. Go on a bus in tasmania in australia. Jan finder lady. Who was very nice and go to jeff's house. Basically what we're saying shot i form. Ambra is so tremendous right now. I'm just glad that my wife doesn't listen to these right if follow us for more travel tips the online during the show jonathan. We've got to talk about our subject. It's twenty twentieth it. It will be twenty one by the end of your story. I actually becoming an online coaching. Twenty twenty one. What is still the dietsch jonathan. Good informations or you. Don't keep it from us. Embers having budweiser mid podcasts hair. We'll start. let's talk about why you forced into online fitness as a personal trainer. I mean this was the case before kobe right. This is going to be the case after kobe. In my experience between clients for eight years and for most of it. I wasn't particularly happy. Like i was scared like i shouldn't say i should say there wasn't happy. I liked to any my clients a lot. I like going to the gym. I liked in the day today. But i was scared because my own potential was maxed. Pretty early on right. And that's with super long hours. Which meant i had no time for friends or family or girlfriend or anything like that and so this idea of being relatively new into a career working way too hard working way too many hours with like not that much opportunity is actually kind of frightening and then i got injured which i've told that story before you know i got injured. I got tripped playing hockey. I strained a hamstring. Like not like like not a big injury. But i was at my two weeks and when you off your feet for two weeks and you're like i can't make a living like you know. This is not right. This is not something that i can clearly as a family on that depend on me. This is not something that is going to give me the freedom to travel freedom to i mean obviously our travel Detention the have you seen to golden adventure. We need i you know i always think of that. I knew that there was something more that i was destined for wine i wanted to be known is just a personal trainer. I was always kind of opposed to say that. I was acoustical trainer parties. Because i always felt like i was more than that. I felt like that word had some connotation that was not particularly but didn't accurately represent equality to which. I thought that. I brought to the table and i wanted to table doing right and so this was way before covid but i was like i needed. Something that was system is that allowed me to scale my business. I needed something that didn't necessarily will move me from clients that wasn't ever division. I mean that's how it ended up going down but it wasn't never the vision. But i need to figure out a way to to make one less time with better schedule like potentially make more money you know are certainly people that i know that. Make no one hundred fifty two hundred thousand dollars a year post not clients with nothing else and obviously it's different. You know depending on where you live. If you live in a big city will you could show one hundred to three hundred dollars. An hour over people who most people who clients just doesn't exist. We love people talking. About how much money they make a trainer. It's like yeah because you live in downtown manhattan hundred thousand dollars debt. You're one hundred dollars. Is like twenty thousand in north carolina. That's ed i mean. Good job bro. Like toy story the question of how to how to actually do it is. It is a good question. I wanna walk you through the steps right now. Step one is pretty simple. We talk about this all the time. Decide what types of clients you wanna look with online all the time. We hear trainers say. There's so many online trainings like there's so many options. Why would anybody wanna work with me and the answer is actually really easy. The answer is because you're not those other trainers you you and immediately that gives you an advantage over every other trainer out there. Even fitness influencers instagram trae knows with thousands or hundreds of thousands of online followers. The secret to training online training is to be the right person to a few people. Like when you do the math. Seventy two thousand dollars thirty clients. Pay me two hundred bucks a month. You don't need ten thousand followers. You don't need a massive marketing budget. You need to know how to uniquely. Set yourself apart. We call this. The one percent uniqueness factor in the online candidate and the people who really pay attention to this part of the program which is like the first major part of the program thrive they crush it and unfortunately a lot of people kind of gloss over and when you gloss over you like unique. I mean mothers now will don't set yourself apart. That's how you compete with everybody. That's how you going to be close to the bottom. I mean you've got billion and now a trillion dollar company entering the online streaming fitness. Smoke it you're not going to be able to compete with a five dollar ten dollars a month net flicks for fitness service. The only way that you can compete is understanding that there is still a loge and glowing percentage of humans out there that are willing and eager to pay premium amounts for fitness. I mean when. I was personal training clients. The idea of having your own fitness equipment at home was insane like basically. Nobody did it now. You have people even middle to low middle class. That are buying a three thousand dollars. Spin bike on installments. There are so many signs and i mean. This is a lot of the work that we're doing as we understand the industry more and more so. I won't talk to you about all the research that we're doing but like there are so many signs that crystal clear that show that the north american and european particularly in australia new zealand fitness smoke. It's increasingly spending way more money on their personal fitness than they ever did in aggregate and those spending that money on premium services. This is happening whether you appointed or not. But if you're potability new show up to these people and capacities that others don't because they're low joe businesses perhaps that really want to scale and they can't scale on this individual basis or they just don't listen to the online trainer show podcast in which you know. So they don't understand or they're not students of the online trading academy or they gloss over that section to be honest critic who stand out. I mean go back and listen to some of our old episodes about this. Listen to win carolina an amber talking about the how they've worked backwards and said okay hughes the one percent use language that i use to speak to them. What my glueck name is. Here's what my program like everything alliance. This is why they're able to make it work. This is why they're able to make it work well and then waste time on a podcast like this with me. One hundred and are do not pay them much to be on here. This is not with time. You know what i'm saying. So so that's number. One number two was to create a template with three or four training phases for each client. And when i first introduced templates trae nose and said that they should use them. actually got of kickback. Say no how could you ever tell me to build a template for my clients that that's not training. It's like yeah it is because actually the reality of it is an algorithm. Programming algorithm can probably build a better program than you right now. Will you need to show up. Is you need to show up that last little bit to individualize it and you need to listen and take in feedback from your client and adapt those templates but you original programs that you make client like to be honest not saying this for everybody but like most people who are out there. They're all computer. Systems. that can build better programs than them right. A is not valuable because they build a workout program. What you have to understand is that most clients fit pretty well into categories in any setting that we'll get that you're gonna write for like a forty year. Old man who wants to lose belly. Fat is going to be pretty similar to the last one you will for that type of client who might be some injuries a little here near that are gonna be different but think about this from a logical if you write the single best program or if you have in your hands the single best program in the world for that type of client if you sit down with another client who similar to i one in late another program by definition one of those two programs is going to be second best so you should always start with the best. You should always aim to improve that over time and then you adapt it for each client based on the on boarding process and initial assessment and depending on how sophisticated your. You can use technology to do that. He can do that manually. And then you continue to modify over time you have to understand that some post the template going to change from client to client like specific exercises while the exercise category or movement is likely going to stay the same specific exercise. You use that might change you know when you take into account client billion skill level previous injuries limitations clips or implements might change based off of. What the kind has access to based off of what the client portfolios could be something as simple as you have a client with small hands and so locking. No but i mean i got it got it i did it with. It's kind of funny. Hey goodman here. This podcast is made possible. Thanks to people like you. Here's a quick word from our sponsors. Are you still trying to pick your online training softcore if so let me make this easy for you go with bt distinction. It's truly the best and not just saying that because there are sponsor we actually use peachy distinction for own online fitness business online training coaching and really happy with from on boarding to programming to client communication. Pt distinction as everything. You need to run your online fitness business smoothly and it's super simple us now normally. They offer if we thirty day trial as a listener of the online trainer. Show you get a sixty day trial so you can make sure you love them before spending a dime if you wanted to deliver first class service your clients while we claiming your time than visit online dot com slash p. t. d. to sign up for your free sixty day trial today. If you're fitness nutrition coach that's looking to master online coaching. So that you can help. More people make more money and have more freedom than the online trading academy can help. Ot gives you the framework knowledge and support to have predictable success with your online coaching business for marketing to business development to how assess and motivate your client online. It is constantly updated and refreshed to keep up with a dynamic market. Not only that as proven in seven years we've helped over. Thirty thousand coaches in eighty seven countries. Go online do this. We know what looks so you can get light to the success part and it case you busy working a fulltime job or who fulltime parents know that you can go at your own pace. There's no deadlines to complete. Ot you've lifetime access that said if you are ready to make a rapid change in finish the course of the next eight to twelve weeks. You can expect to invest three to five. I was each week on the program. And here's the best part. If you join today you will make an extra one thousand dollars a month in ninety days. I'll give you money back. So if you're ready to build the fitness business you want and make the money you deserve go to online twitter dot com slash academy to enroll today and i hope to see in there. I'm not saying this is like an over generalization but for my experience to inclines women generally had smaller hands than mended right. And so if. I had a female client. Am i gonna give them the same type of dead lift for example with a thick bobo because lewd limitation once. They get a little bit of strength is often not the actual weight on the bow. Bell is good. So what's a great different gripper implement to advocate that will use a land. Mine get them clipping with both hands intertwined aloun the landmine bo bill. And now you can do a dead lift sort of holding underneath you Scooping it whether you're able to put more weight on the bar and where the group is no longer issue. That's one example. I had another client for example who had a disfigurement and so one of his hands. His right hand was deformed. It'd been deformed since birth. So we couldn't grip he kind of needed to cook his arm around it. And so what's an example of different exercise. Clearly he's not gonna be able to do any kind of back squat front squat anything like that. He can't do goblet spot. would he could do squats. Which is will you cross your arms over when you put the bell on your elbows. That was an unbelievable excess will. So that's the kind of stuff that could change like twenty nine clients fire stuff. That won't change a things like programming considerations like if you know that exercise one is going to be like a six to eight four. Set minute to minute and a half break. Bats probably not gonna change. You might change the exercise. You might change the glit- but you're not gonna change the sets and who absence and tempo west or anything like that. Because what you want to go to. The programming is going to be consistent. Movement patterns probably won't change the split over the week. How many times they need to train. Like if you have a client that has hypertrophy goals like lofty hypo goes. And they're like can only go twice a week. That ain't gonna work so then you need to say to them. Okay well then you go needs to change but if you know that for certain results that our client wants to get your like you got to look at a minimum four days a week daily five or six. That's not gonna change. If the goal is consistent you might need to adjust the goal based off of the kind at that point in time. And that's what you need to have an honest conversation. So templates are huge. Bill templates in the templates work backwards from your ideal client right if you have an ideal client and you know what their goals are going to be. You can do a few templates for people who fit into that and you like basically at the next is compile video library of the excises new online training programs. You're not gonna be there to demonstrate the exercises but you need videos showing how to do it and you don't need to have you home. There's actually tons of this stuff out there and so it's a huge time saver. I mean ultimately escher. Maybe you might wanna make you own but like to do it now with good video quality like a long time. It could be expensive to do. If you don't have that stuff up and to be honest it's nothing for you to do and another thing you'd alone that you probably don't have time for the tension for so create a spreadsheet now that you have your templates but you see this looking backwards you got your ideal client you got your templates. You know what exercises is in them. Find a glee youtube tutorial on every single. One of the exercises in your template. Put it in a spreadsheet you've done but you should have that resource and yes. You absolutely have commissioned to use other people's videos as long as you don't pretend it's yours so you can embed somebody else's video on youtube. You could show the link to somebody else's video on youtube. You cannot download that video and upload it to use awkward attribution needs to a step forward decide if you wanna use software you know. A sponsors to this podcast. Pt distinction great. If you do decide you wanna software. We definitely recommend them. That's what we use to own online twenty business online turner coaching at the beginning of. You might not need to use software. Like i'm a big fan of bootstrapping and so get the clients host and then plug them into the software. After this idea the amount of messages that i've gotten just blow my mind gotta jif for that. Oh my god do a gift for that amount of times not gotten a master our best. But he's like. Oh yeah thinking about the training academy. But i haven't joined it. Oh stopping you signed up for the software for one hundred bucks a month and i don't have any clients yet so i'm waiting to get clients to pay that off. And then they'll be able to afford the kevin. What how and why would you buy something and spend money on something to deliver a program to your clients when you have no clients and no program. Doesn't that seem backwards to you right. So why not. Either i mean. I mean obviously my suggestion is do the online trading academy get clients and then get the softwood plugged afterwards. But even if you don't do the online trading academy like bust you but get those clients first then slipped them into the software so decide if you want to use software. I and if you do. Pt distinctions great online dot com slash. Pdd you get sixty days to legal next decide on the best package and online training pricing model and so there's kind of four different models and go through the most super super fast is one one one to a few which is basically one trainer. Works for five to thirty clients Inches generally about one hundred to five hundred a month. The reason that we like it. A lot is realistic. it's stable it doesn't require a big change in your service. It doesn't require you to learn a lot of new things. Why i always say. And this is our second guiding principle in the online trading academy. What would this look like if it was easy. You should not need to learn how to build advanced funnels. You should not need to learn. Paid advertising software build a website. Anything like that to get started right. That stuff can be added later if you want to scale so. That's why i really like this one to few it is a little bit slow to start and it lacks the scale ability that you might ultimately what that said. You can easily make a hundred thousand a year. One hundred one hundred. I would say caps added that one fifty. This isn't like this is the model that is gloriously. Unsexy you never see it like taught with people who are trying to sell you on high ticket models because it doesn't sound sexy but it's the motor that we teach in level the online turner academy because it's basically everybody should start but keep in mind. It's very few will end up. I think it's very important to know next up. You've got high ticket. Transformation programs this is kind of the high ticket model. One twenty two works with a small to medium number of clients all of which want to achieve a specific measurable goal low weight smaller dress size bigger own shoulders. Whatever ended a fine time period. Generally this is about a thousand to five thousand dollars for twelve. Weeks is what you charge it can be extremely profitable. It allows you to commit more of your time to an individual client and marketing is more seamless because you so specific outcome most is open to coaching. It's always eater selling outcome the cons. There's a long and complex and difficult to learn sales and conversion process. Most sales require a content paid ads and at least two phone calls for client which means it also acquires well-developed sale. See what saying quite you to up level or build entirely new skill sets which is fine. But you've got to know that going into and then it's kind of uncertain fragile like losing if you only have five clients. Losing a single client is twenty percent of you income and because it's such a long sale cycle. It can take a long time to replace them so it's pretty fragile. It works really well for trainers who are more seasoned and willing to invest substantial amount of time resources indicated content developing sales skills invest in paid advertising. This is actually the model which level two of the on my trainer pen. And so i love this model for the right type of person but it's only available to coach audie making a thousand a month on basically like you've done this. You do all right with it like a thousand online. No more right. You've done this. You're doing away with it now. It's time to scale you've got hybrid. Which meshes i mean. We have a whole another episode on it. You can listen to but it. Leverages technology combining impost with online coaching. Generally fifty to two hundred dollars a month. Plus whatever you charge for unlike food imposts and session. And i won't get into the nuts and bolts of it because we've already covered this and entirely new episode. But it's great for jim base trainers. Don't wanna stop working with clients or people who dislike people but need a bit more scalable model that tweets clients better and then the final model is this idea of the low end membership. Basically one trainer will simultaneously with fifty plus clients who paid lower fees usually through a membership platform. We like creating concept basically might be some coaching like ten to fifty bucks a month. It's extremely scalable if you can make it work but it's actually the only model that i don't teach in any of our programs because the only case that i recommend it is a potato has a huge platform with a huge organic following genuine. Thousands of free leads. We haven't episode way back. He was episode ten eleven on why we don't teach the membership model and why we really don't like it. Listen to that if you think about it and it will turn you away from it. When you actually understand the realities of the business and the numbers and the finances of it. It will scare the heck out new. It is just a bad idea with night. Sweats after nyquist to today's episode bas- basically for that one. If you're not dwayne the rock johnson. Just stay away. Stay with i mean there are. There are there are exceptions. There are exceptions to and it could be like a good lead in like it could be if you already have a high ticket program. That's generating lot of leads. It could be a really nice thing that you basically build on the bottom of it but whatever anybody comes to me and says they wanna do that on like why. Don't you just scale this high ticket thing. If you have ample leads rough people paying you a thousand dollars or more. Just hire more coaches right. Why are you even bothering dealing with customers. Who are gonna pay you. Ten to fifty bucks makes sense last up steps sex create an application. The only reason that you generate traffic and online is to attract a prospect and persuade them to enter their information so that you can follow up if you creating content any other reason than to attract a person and gather information to sell to them to follow up. You do an internet wrong. Sorry like you are the better more efficiently you do this the most successful you're gonna become. It's simple so an application is virtual hinsch. Ick gathered information build a poor. That's it and then follow up with them on on some sort of a sales call sales emails. If you if you're good in the dmz could follow up with them. Dm's there's a bunch of different ways to convert them but those are the nuts and bolts. Step seven the final step is like get a payment processing service if you've never done business on the internet like sign up for paypal so they can take people's money that's basically it like those steps to get going and then it's just a matter of executing forward with each step you just get better and better and better and better and better basically attracting people getting people understanding you get better helps you attract people helps you understand how to build better. Templates understands how to create a video library better understand how build a better application like it. All kinds of works backwards from there. But that's the nuts and bolts of how to do it in two thousand twenty. What a loving. Jonathan has gone into the future for you out there. In in podcast lady traveled into the future took information which i think creates a butterfly effect or something in depends on the movie. You've seen but took information from youtube. Bought it back here along with the v neck. Currently they have v necks in the future and he's educated of us about how to become the coach in twenty twenty one. It's been a thrilling episode of the online training. Show here today. Catalina uh is offscreen. The mayor is taking zoom meetings in his boxers. Ambrose got our best. Where's waldo outfit on today. Jonathan's gotta be next. And i'm wearing a hat and everything is right with the world. All israel will hold is writer once again. We all your problems in fifty minutes or less year on the online trainer show. Don't forget to go to online trainers showed slash online trainer mavericks slash podcast in. It was bound to happen again at some point items. Sixty three thousand dollars for that domain. That's say chuck jonathan. What's a little bit of embezzlement between free audio embezzlement so we're still wrapped up in. The confusion stressing sex appeal of the us election here. It's a sexy sexy time down here in the states so perhaps next tuesday. We'll still be talking about it. Who knows and they thanks so much for tuning in to the online trader ship. I can't believe i told that story. Tasmania yet that was an interesting story. And again i saw my future. Flash of warm is because we almost didn't make it to this boy solely based on your decision making skills in the twenties. I don't think i've ever told that story to anybody before. And obviously i made it a little bit more. pg than it was. I'm quite sure of that. Jonathan quite sure no need to expand on it. Here we did. We did a hike member of the mountain. i think called cradle mountain cradle amount. But we did a hike to the top of it remember. Nobody would go right up to the top because it was so dangerous because it was so cloudy and like you couldn't see anything in in the school just like Up to the top and we have this picture of us just surrounded in clouds. You can see more than a foot in front of you and there was. This was like a this is like a drop off. Yeah no is. It was dangerous. Going to need to cut off dr allison internet before the show. Airs jonathan some. Somebody get the utility company other lining clipped the internet over at the goodman home. Because it's going to be a rough christmas this year round here. Oh that's right. there's christmas i forget. She doesn't she doesn't listen to that she'll do christmas. But a rough new year completely. Lost in once calvin came along. She completely left interest in my work. Well i get that. I get that. I can't say that the rest of us don't feel the saint. Jonathan jingle jangle jingle dizzy online trainers trainers trainer show is.

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Why Memberships are a Horrible Idea for Just About Every Online Trainer #10

It's Possible - Conversations with Successful Online Trainers

42:54 min | 1 year ago

Why Memberships are a Horrible Idea for Just About Every Online Trainer #10

"So! John Anything interesting going on in your world today my friend I know I know you're a man of many skills. You're a gentleman about town man of leisure as they say. What's what's going on in the in the Goodman camp? Yeah, my. Favorite thing that's going on right now is a Kelvin's new favorite song cover. I guess I guess I say this overtime. If your parents, you kind of get it stuff that you say kids, they will be back junior. Never say that an and you're like. No I say that time so I. Guess all of the Time Allison. I say hey, you wanna see something cool Calvin when we're trying to get them to do something instead of saying do this like you WanNa. See something cool. So, he's like you WanNa see something cool like every time. They can't watch me do this. Is something so now? His favorite thing is you want to punish song. Off. So we say we say yes. Daddy, daddy you want to hear a funny song. Old Macdonald had a poop. Calvin flushed it down the toilet. Own the end. Around. That's what's lighting up my life right? Now I've heard that song. At least a dozen times in the last. In Thailand. Highly creative expect to hear it again when I get home today and I'm looking forward to it. Genius. It's a Beethoven of our times he is. Very clever very clever. Dad's clever. Now Keto I. Don't mean to expose here in front of National Audience. and. Harry's ferry. So we didn't expose so was last episode and I, you know what I just figured out. What. She wasn't even there. When you're not here, she wasn't even there must have. Did you notice? I didn't realize it was. It was just me the whole time. Oh! I thought she had a video turned off. I am anticipating you know just like a whole bunch of messages and reviews coming in about people having messed me last episode. Song I'm just saying. You. The female on. A. Yeah, we were missing and that's what was missing last episode we were talking about. It turns out. We were missing the female. But amber talkative ball hammocks all good. Things when you not there. Happens. Missing the wheel. Thing runs off the rails. But I guess, if you you've never been absent, we never. We wouldn't have never gotten a new sponsor. Right right. So back to what I was saying. You know it's never my goal to expose your acceptable. odd casts every single time, so I saw some facebook official news. You know something about a something about a jet I I. I can't remember. Bring us up to speed on what transpired on your face. Oh, my boys okay so again. Let me repeat how excited it makes me that my life provide so much material for this. Half of what we do here. And now yeah, so what Ren is referring to is died my boyfriend. Yes, you know the jed I mayor that you all made fun of an episode seven as could. He officially changed. To instagram if anybody's doing it at an. S So he changed the relationship status on facebook to now like. It's like official official official, but we are like together like thing. Until it's like facebook, legit right so I. Guess you acid. Relationship has got to be in like phase three of a total four phases for drivers professional stays. You know everybody everybody starts out I. Talk About this all the time with my friends who are still single I have legitimately no clue how to date today. It's just it's so good from how it was the last time I was dating anybody, which was really alison I been together for ten years now. This year is our ten year anniversary. And, US go I. Mean I did a little bit Internet dating back back in the day, but it's just like honey a fish days. I mean right now now. Now you know whenever you go in in meet. Somebody who like Yoga posted is legitimately dating ten other people eight of out. How'd you like? How do you even? This AB- sued amount of choice. Right, and there's this like glasses greener on the other side constant. Under, hang of I. Don't even know how I would do it like I really. Call Game of yet? Tell us about your trying. It is going to be interesting. Yeah, like I tried after my separation. And then I was you know alone for a while and I was like all right fine I'll give online you know I try I. Do online training I can do online dating right like everything is online now. And Ben Yes, I did, and it was a different about those two things nothing different. It's the exact same thing. So. Yeah, no, it's our fault because what I discovered. What I discovered is that most men in my experience to what I was able to see most men? Horribly lack in the art of conversation. They just do not think about what you said made. Men like holy lack. Of Conversation Okay just revel in the city of the central. That this is my second language, so I'm just GONNA. Leave that there I'm podcasting in in not my mother tongue so god. The Dominican, Republic and Contest Company, so you won this trip night dad and we went to. We went to sign into the hotel and asked with you because under my name and my credit code. Yes, and so of course you start speaking in Spanish. And they and they thought that we would together and they were graduating. You like. Oh, he looks like a really good catch. That's what I. SAID SPANISH! Don't totally then. We're like Oh my God. He's the handsome man we've ever seen and I'm like right no. For my for my little bit of Spanish, that's what I understood. Nobody Jackson story like Jonathan. You go along thinking. You worked up your own story in your mind, you headed to your punchline and Jonathan will totally interrupt this. This is an entirely new. You get this like every politician. Has. Agenda of what they WANNA talk about at any point in time. And? They're just really good at taking the topic in question and spinning it in so many ways heels in forgot what the which no question or topic was, but as you so interested. What's going on that you forget in? That's that's how this works. which which is kind of what we do on this podcast linear telling telling us before about how? Every about how somebody you're coaching. One of one of online trading academy students just assumed that I had no personality. On my God I heard the podcast and jumping has a personality. He's he's actually not a fitness terminator. He's one thousand. Thomas Time. Know, you said he said. and. He said funny things. So. Yeah, he's. He does that he does that. So like one hundred ten. Yeah, so. Forces strong with your relationship. Thank you ID to. Get You I'm glad you found. A good man in Barrie Ontario. To get off the Internet and she just took a stroll down the city, Hall. Easy. Everybody does. What isn't? Eight. Wasn't it like a like a celebrity? Dancing competition we. Got To know each other. What happened? Does that's how we've met a couple of? Yes! That's the real. Actual real story, we did dancing with a sharp. Berry Gero Professional Dancer and he was the star and I taught him how to solve the damn. I should never have been told a story. Never. You've made a grave error here today. So, this story Oh my God. Pictures, next time. Man This this too good. There's way too much happening on up so and. Jonathan assume that we have a topic today. I never know what it is. I used to say, but I've given up on that I. Don't know what. Whatever? I've done my part for today. You did you did well today? Actually you guys. We feel like we did well today. Turn my mic off I. Feel like. There was a purely before we started recording would train went by us. That I was not. I was not optimistic about today's show out there. But I feel like we're pulling it together. Today's Today's topic is memberships. Amber are. Sixteen year old. Producer. Decided to. Decided to bring this up and actually love it. She gave me she was a whole bunch of potential topics and stuff that we might hit in the future. But I wanted to start what memberships because I. Get a lot of inquiries. Due to a lot of inquiries of who want to start membership program. And I. Totally get why and I want to shoot down that dream so forcefully today. By showing you, the -ality is, it's actually like that you will never think about. That this this totally idiotic business structure effort again. Because I think one of the things that's most important so people entering into online training knowing what to completely ignore. Because there's so much unsubstantiated nonsense from people who really have no experience or no experience that you can really benefit from like like I, said in the past, if somebody has success with one thing, one time those no reason to believe that person and put any stead into what that person teaches you assuming you can prove that they've actually had success there still as Somebody has to be successful in multiple locations at least two probably through. In, order for you to have any sort of faith that you can benefit from whatever they're telling you, because their situation is never going, be different than either simply too many confounding factors, but there are fundamental underlying principles and one of those fundamental underlying principles is understanding customer acquisition. Is Understanding the math of the business. And so, that's what I WANNA talk about with with membership sites. So the general idea of a lot of people membership sites the pope that is. Perhaps attractive or sounds attractive about membership sites is well okay, Easier selling a lot of people like twenty dollars a month. Than, it is trying to sell people a two hundred three hundred dollars, service, or what we teach people to do. Some of people as they get more advanced. You know thousand two thousand three thousand dollars for twelve weeks. It's going to be a lot easier sending them twenty bucks. I'll be able to get way more people and look at this. Look at how incredible this is if all I get is. Fifty people month. Pay Me two hundred bucks will then at the end of the year. Look at how this math adds up. Look at how much money I'm making it. All that I need to do is send one program. One time to everybody ended up. Be Super Easy. You be on Easy Street. This is simply not though reality. But simply not the reality. The first is quite a quite simple tourism of any business. Any business across the board, which is that people who pay less give you the most amount of trouble a fax. Yes through, yes! Free Tetteh. We've all seen it. We have people who we'd give free memberships to at the gym. Who would complain that the towels? EPO who we give free memberships to. Will we provide free towels? Then we have clients who trained three times a week, so they're spending four thousand dollars every three months, so that's at the gym who bring their own tower? It's that different. And this is just across the board. Your best customers are the ones who paid the most money, and we're going to be the ones who are going to be the most respectful. And so building a business model whereby were? A ton profitably which you probably can get instead moment, but building a business model where you can acquire a lot of people who pay a very small amount of money, self selects for people who are going to be really really annoying to deal with. Which means you? Customer Service is going to be a nightmare you. Administration is going to be a nightmare, and it's going to be a lot of extra-time time few. That's just like number one. I mean even the littlest bit of math. Let's say you WanNa make a using an arbitrary number to use this magical hundred thousand dollars a year. Okay 'cause. Every trainer wants to be a six-figure trainer which is like. Not Actually. A good goal to have one hundred thousand dollars is kind of meaningful goal. Like what does that mean for you like hundred thousand dollars? If you live in New York City is not enough to sleep on French coach one hundred thousand dollars if you live in the middle of the country in the United, states or a lot of places in. Eastern, even Western Europe or Asia, you can live like a king or queen. You don't need one hundred thousand so like it, not that good of a goal, but wherever one hundred thousand dollars. Approaching twenty bucks a month. You need five thousand months of membership. So. So, that's not necessarily five thousand people. That's five thousand months of membership. At twenty bucks a month to make one hundred thousand dollars. So? Let's go on the assumption. And I'll tell you why. This is an assumption that people stay for months. In your membership now that is high and most people who join a membership program actually join a membership program with the stated internal goal of Kinsley nap before the second payment. Most people who join our joining with set plans to cancel before the second payment comes up. Basically. Nobody joins a membership and they're like actors going to do this forever. Because not readily how it goes night so so three to four months is actually a high end goal that means that you have amazing on boarding. That means that you really understand retention, which means you really good? People down? You built a great community in there. And then you might be able to keep people for four to six months like but like four months I would say this is the high end. These days of membership that you can realistically expect to keep the majority of your people. There's always going to be right. Who Stay for longer so at four months now you need one thousand, two hundred and fifty people right because people are staying for four months. You need one thousand, two hundred and fifty people in order to get to that five thousand. So now you need to acquire one thousand, two hundred and fifty customers in year, which means that your customer acquisition, cost and marketing efforts need to be huge. Because you'RE GONNA go way beyond anybody who knows you and anybody who trust you. The only way that a membership model can really work out if you have a massive celebrity platform like I'm not talking even like twenty thirty thousand followers I'm talking massive celebrity parcel that continues to grow organically overtone. That's basically the only way that you could make this work. And? That's pretty where most people listening to this unlike that. So now, your customer acquisition costs are getting to be really high because the colder traffic. Basically, the further you go away from people you're only connected to the more degrees of separation. The traffic is the more expensive. It's going to be to acquire that customer. Generally in the fitness in fitness world today depends on like your specialty. It depends on what you're selling for, but you selling fat loss. If you're selling for muscle gain, you could be one hundred twenty to one hundred and fifty. Dollar Customer Acquisition Cups. Once, you once you get beyond. That's why like all of these facebook, marketing experts, only showcase testimonials from the first couple of weeks that somebody's worked with them. Because you can acquire customers relatively cheaply most people. In the first couple of weeks because all you're doing is taking the low hanging. Fruit of people only kind of connected to. Once you get beyond that nobody connected to cost to go up which why you need a really need to this. If you really skilled acquiring customers by the way with facebook ads, which also means that you need to be, you need to have good copulating needs chip, good landing pages. You'd have a conversion mechanism all this kind of stuff, right? I, need this is a job for multiple people. But even then now you at one hundred to one hundred twenty dollar customer acquisition costs alot not to mention yourself were cost not to mention you. Your people cost not to mention. We funds everything like that chosen. You know like I said people leave enough to one or two months. And if you're Trojan twenty to thirty a month. You actually in the negatives. On your membership site. As the twin roles as twins. And you laid on the mute relate on the view. And and so you can immediately see why this model now when you start to break down the numbers, a little bit starts to break down valey quickly. You have a nightmarish clientele a massive job to acquire customers. You'll probably almost for sure if you need to acquire customers at that scale new making that little from them, acquiring them at a loss, which means you also need a really strong background, so if you already a full with training clients, and you don't WanNa. Hire another trainer of trainers to work under you what you probably should be, but if you really don't WanNa do that, maybe put a membership program underneath. But it's probably still. Not Worth it. because. Acquiring these customers if you've got a good conversion system for them. Cost the same acquiring to training client. That is by definition high yield. Somebody who so so think about you WANNA, make that same hundred thousand dollars a year. If. You're Trojan two hundred dollars a month, and you're doing ninety day plant planet like you're keeping the client for ninety days. Basically, we don't let anybody sign up a client month like you want to get a three month. Commitment ideally get them to paying focus much, but get a three month commitment. You need one hundred and eleven clients. So? You need one hundred eleven clients. For three month periods. At. Three hundred dollars a month which means you need twenty eight new clients about twenty eight new clients a month, one hundred eleven clients total. VOCES, one, thousand, two, hundred and fifty. Clark's is the difference between online training, a membership program, and even if you were busy on my trainer, first of all, you probably don't have unless you for us. The online trading academy like you probably don't have it systems, which means that you're over busy because you're doing like the reality of it is. Automation and technology is not meant to eliminate humans. It's meant to maximize the place where human show up where humans are needed. A great online training program doesn't eliminate the trainer maximizes the trainer. It automates out all of the little stuff and good systems and good techsystems, potentially as and sales, people and stuff like that they they eliminate the train of doing all of the stuff that should do. The trainer can show open. Go capacity where he or she should be. So first of all if you think you're too busy as a trainer already in that's where your membership site, you probably don't have good systems. And even if you do have good systems within plug, a few more trainers and underneath view. Like, you'll good gonNA. Make way more. You're going to get way less headache. And then if you WANNA, make passive income. Late a book and sell it. Don't I? Don't promise people that you're going to deliver something new every single box and get on that hamster wheel. Because all you do in his undercutting yourself, people who might be three hundred bucks a month. They're not gonNA. Pay Twenty Bucks a month. wait a book and sell it for Twenty Bucks Thirty Bucks and then upsell that book to your training. Now it's a lot of the lead generator. That's passive INCA. Get, those get those people to look. For those reasons, the odds that a membership program is right for you as a personal trainer as anybody involved in fitness industry. is so low that blindly almost across the board I don't recommend. When you still muted, you're trying to talk, but you did yourself when. And, then amber had to change where video was and we got to see what was on her desk NFC bag of tostitos. On Very. Well I don't know about amber, but I meant to mistake that was on purpose to give you something to talk about. Hers was in actual legitimate mistake. I'm just a paid actor. A snack. The dogs not in house by the way I know how to train, but I don't have the dog. Who did let the dogs of your? House? Who who look so who hosts? Story about those guys what am I, old clients real when my oh clients, his name is Bluesy was a client might for many many years awesome, awesome guy. We became like like anybody who's been a trainer like he was basically buddies hanging out at the end of it. You know it was just I felt bad taking his money because we were just I. Look Forward to out with him so much, so he was golfing in Bahamas and he told me a story. He came back from his vacation and he's just like I. Have the most amazing thing to tell you like what are the? Who let the dogs I've got some something. Boys at I can't remember impact. I can't. But anyway, so he was a BAFTA. Boys. That's what it was, so he went. With the boys, because I guess there's there's three of them, and they needed a fourth to make a force him to golf with. He happened to be the fourth person to make no way why? These. dudes have done nothing else. Basically just live in the Bahamas and like just I. Don't know how to this like they. Basically the royalties they get on that talk. Every sports event every every plays that saw. That is one of the most profitable songs ever. Talk about passive income. Oh. My Gosh, yeah, just right. Right yeah. I or you know a one hidden song like beat about how boys? Boys, but isn't that the craziest thing and he's just like. The amount of weed. These guys spoke on the gold. Toe. I don't I don't even smoke and I couldn't see straight by the. Missed by. So many corollaries to other points in this podcast. Especially when you say. Bring it circling back around so. Jonathan I'm getting the I'm getting the impression by what you shared with us that. You. May Not be a big fan of the subscription model, and you know what it is what it is. It's not gonNA fan of IT I. Am speaking from experience. I've done three subscription models on big skills. We had the P. T. D. C. inner circle. For a while, it was five dollars a month. It was ten dollars a month five. If you bought like a or something like that okay, and all we did, is we. It was one web a this was many years ago. Something like seven hundred people in there. I shut down 'cause like I didn't think adding value to people. Really you can't business on five dollars a month. No matter how many customers you have, then I started the professional trained society. We had over fourteen hundred members before we launched. Can't what charged for that? Because remember as twenty thirty bucks a month or something like that? and. That was like a full on membership site like we had, and it was built really really well. and. What. Forms and our own community on the inside, we were living content trying to produce good enough content on an ongoing basis. I got frustrated because we were producing this incredible material that simply wasn't being used. Even people in the membership site were using it, and we couldn't give it to the rest of our audience, which means that we were spending a lot of money and time and effort producing this that could do a lot of good that could bring it a lot of other customers for things that will weigh more profitable for us. That we couldn't by definition offered to them because that's what these people were paying for right in in in the metro, and like good like starting a forum from scratch now. In the days of facebook and social media like. I I spoke to. The other day from strength coach, Dot Com Mike Oils, and they have great forms, and there's a lot of value in those forms. Those forms have been tenuous. Right! And then we did smoke monthly which subscription program. and Saint thing. We launched that with. Sixteen hundred and fifteen members at forty dollars a month before we sent out the first issue. So that subscription program. Was? By the end I, first I mean well over seven figure with with a healthy. I think it was thirty four percent profit margin. For percent profit margin. And we shut down after ten issues. We completed it. We shut down after ten issues. That wasn't the initial ten. And the reason that we did that. was was similar to the professional trainer society we will producing unquestionably the best marketing and business development material ever produced anybody. WHO's Z's issues knows that to be true Yep and we could not use it. Anywhere else, and it was, it was so. Sad that we. That, we weren't using this to drive Esto business. That that it was so much time so much effort to do it. That we shut that down and completed it. We also hit ten issues and we were like cut. It actually spoken about everything. We want to speak about, but the reason I bring that up. We've done this all like literally all of it on a big scale. And If you have the ability to do on a scale with the numbers are meaningful enough. You can get so much more out of in such with such smokes Moto business models. Than Building. A membership model. There's just there's so many better ways to operate. Than that. If you have software, it would be different. If, you're distinction. Completely different now you've got a SAS model that like software as a service SAS now. You've got a staff so. That by definition locks people into using the software like once. You've got five clients in a software program. You're probably not going to switch. Which means your lifetime? VALUE IS WAY UP. But if you're doing like a content delivery membership mall. KEEPING PEOPLE THERE Your lifetime value is going to be low your customer acquisition costs are going to be high, and if you're spending that much and have the ability to generate enough customers that enough to spend twenty dollars. You can get a tiny fraction of that coast customers to give you three hundred bucks a month. Get way better results with them only would with good people, and then the people who only spend twenty. Bucks Salomone Book. True! You mentioned something else earlier that resonated with everyone else in our little brady bunch. Of squares right here, we're all sticking our heads up endowed. And I wanted to. I wanted to go to our NFL correspondent Catilina. Bill Maher's. Because we've all had this experience his Jonathan. You mentioned the the trouble that comes with be underpriced client. All had this you know? Like. You know full disclosure I just recently learned. The hard way. But cattle have you. Is that your experience? Light up when you program to a family or friend? Yeah I. Don't do that. Do you find Carol that. When you're under a certain amounts with your your clients that that those are the clients that just need the most. Attention, always yeah, there's A. The tipping point is, but there certainly is a correlation lower you charge, the more you are taken for granted, and the more you're expected to jump through hoops and resolve things instantly and everything like. Spoken broken. I love that the. The less you chose, the more you're taking advantage of. The. That's that's great and break that down. Okay. He gets his. You know what he puts. You're going to be the worst thing to audio grand. Your this will definitely be the graphics. There's another way to get taken. Advantage of course is. You don't actually have to be the one who gets results. You have to be the one who gets credit for those results happening. And so I don't actually have to be the one who thought of that. Great phrase I just have to be the one who shares. I. No! No Man. Talking this is good. This is let me give you more material he's. Out feel the twelfth book cutting shortly. Number twelve with. With? Action All these upside don't question. Why is it every time you laugh, you say? Judge, Judge John. Mom? Okay so yeah, so there's going to be I. Don't know like I imagine. Tipping Point and there is a correlation like the lower that you charge the more that is expected of you. I. Don't know why, but the higher the prices go. The I guess the the expectations of the people also can like match like I guess like they expect a lot from you. In terms of the process, this the result because in the end. They're hiring you for a result. They want you to solve their problem. Running that sense, you absolutely must keep to your end of the pact, and of course delivered those results. Do everything in your power to solve that problem for them, because that's what what they're hiring for. And when the price is lower, I feel like our boundaries are lot looser. We don't have that specific Oh. This is the problem that I'm. So they expect you to solve everything. I agree. And I also think it's a different quality of person that comes through. I mean the type of person that can afford not like this isn't an across the board type thing obviously right but. Generally. The type of person who can afford to pay more. Is is most often a different caliber person. That's why they can afford to pay more now. That's not always the case hundred percent. That's not always the case we have for example in our community. We have incredible trainers. Who Have you know maybe not grown up with with every vantage of the transitioning into the industry or quite. Frankly, they got kicked in the teeth few times. You know that and for the building themselves. And that's why that's why I like the idea of how the like we still have resources that can help them, but those resources are things like. Things like the articles that help them get to the point where they can. Invest in something where we can really take them by the hand like the online trading academy, we could really take them by the hand and help them. Look to that next step. and. In. I think that that's valuable to have I think it's it's. To say to not? Promise that you're going to solve all of these problems because in effect. You're you're lying. You're not to be able to deliver on your promise For those people I think also an important thing to remember is like again for people who are super afraid of charging more like for me like I, feel like I have a very strong compass moral like I feel very called to help other people, and so many trainers can relate to that because you come into this industry a lot of the Times. Times with a desire to help everybody that you can, and that's wonderful. And I think what was kind of like a a change of perspective for me was realizing that the more that I charge to the people who can pay a higher price that also enables me to create scholarship options for the people who legitimately can no I fully Carter. Yes, like. Time I have more time to create other stuff other resources for the people who can who can who really want and the desire and have everything and they really don't have the money. It's okay to help them, and for that you need the higher paying clint. It's okay to charge what your work because that enables you to help others, and it's an it's. Altruism aside. It's motor business model. We're living in the day of the personal brand of the platform does nothing else in the wool more valuable than your personal brand and your snow platform in your personal reputation, the more you invest into that the more you build a business model whereby you can invest into that the better position. You'll going to be moving forward. Talk about resiliency. How do you build a resilient business? That is immune to anything. Outside out of your control like I don't know a pandemic. writing, go figure you create a platform based off of of. A great amount of content based off serving people in gathering them. And if you hide all of your best stuff behind a paywall for small amounts of money, Yep, it will work for you now. You're you're leaving. With an you're missing out on the big gains Yep for sure. The motivational value of a dollar continues to diminish every single day. Money is is money is not a thing money as a tool. And what you can buy with money. Actually diminishes every day. Because of this widening wealth gap. And so once you kind have enough of it. It actually makes a lot more sense to invest that money like this is like one of forty-eight lost power like like one of the laws of power is. You must keep money circulating. If, you're going to make money you don't hold it. You keep circulating you. Keep it working for you. And the best way you could possibly keep it working for you. Is producing more assets that work for you real assets, right things that go out in the world and. Capture reputation. That just makes your life easier and easier and easier. As host to keeping your best stuff behind a paywall and spending money to build that and generating a little bit more money, but like dot enough to really make a difference and then putting it in a bank or investing. In investing in stocks and stuff like that, it's. It's new close to the same kind of returns. It's It's interesting because this is the exact same antidote Jonathan gave me when asked him was going to get paid for the podcast. sexy how you draw that corollary. Understanding better in this context when I actually like. Because the value, the dollar diminishes on. Charlie, Brown! Lake, ranch. But lately, but it's true like I didn't even need to say to say that stuff to you. 'cause you guys. You guys got it, but Yeah I. Mean You guys get paid for anybody listening like you guys to get paid to the podcast right like? Like it's not pennies, you know it's not like like. Get rich off. But I think it's I think it's like a fair amount to like. Pay You for your time and expertise for what you're doing the podcast, but at the same time overly fair for my expertise. But like at the same time you guys, you guys, obviously state. And what would you here right? You guys this is. Tony more and more into. Your. View claimed the Association being able to have this lookout in the world like who knows what is going to turn into right. I'm still today. I don't know I don't know that I want to claim cessation yet I'm not sure. I? Mean to be last episode was really good. Yeah I wasn't here. Who knows what is going to turn into? We have no idea. What is going to turn into guys but There was basically no way it's going to be a negative. Offered Right. We not yeah right, absolutely absolutely. Yeah, that's that's. That's a whole other topic to like. That's that's a great overlooked topic in the industry is what your non-monetary, a sort of payments are in this industry in how they connect to propelling your brand because a lot of get consumed with money. What am I gonNA charge what is going to pay, whereas really the currency in our in our businesses, really relationships. That's number one currency. Indirect. We should. The Go. Got The. IPAD. Read it from the notebook. Anybody knows this. Anybody knows waylon getting this from sending a message. You won't get a appraiser money, 'cause. Ridiculous, but maybe I'll give like thumbs up if I see the message. Wrap it up. Wrap, it, up. I'm lost. I don't WanNa ruin before the. Show in this in this this also allows me to remain ignorant to what the answer is, but make it seem like I know what it is sounded. Episode Fan you've you've been here? Enjoying the the information, indeed banter the witty repartee of episodes in the hope, it was A. Blessing to your spirit your soul. TRAE more class and less time with better results. P sanction at the sneak that when we've got a drinking game coming up next episode ally Hammer Reynolds. She sent me a message about a drinking game. We'll. We'll not will announce that on the next show. If you're not drunk. Already distinction where you get special deal online trainer dot com slash pt the. That's part of the drinking game. Nestle Ironic. Thanks for Tuning in folks like subscribe show notes. Wait a minute. I gotTa do show notes. LABRAL show are at online trainer dot com slash podcast. Show notes. Subscribe like follow review, read absolute answer. Reviews are allowed now. Thanks so much for listening. In the online trying to show. I. Want to say anything. I forget I forget to bring you on now. I'm just I'm impressed. You remember you got everything. Jonathan remind ice only had to remind me of the last ad again. That's what a drinking every time you have to remind me of an ad. They drink. Every. Every time you. Every time the mayor gets mentioned. A, Third, Time Coupe is mentioned yes. We have the effect dying this. Contest. We got we got all of them in this episode so. Donald had. Toilet.

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Systems That Work with Jessica McAllister

It's Possible - Conversations with Successful Online Trainers

37:31 min | 1 year ago

Systems That Work with Jessica McAllister

"The everything's harmonized in the best way possible good enough then everything can soar and fly and do well and keeping he being your online training easy helps you do that. Hello and welcome to it's possible conversations with successful online online trainers number one between who want to hear the real life stories strategies and step-by-step advice mothers just like them already successfully building on lengthen in specimens now i'm john goodman founded the balance and deep and the online trading academy and i wanted to just give you a quick gift if you knew it just go to online training dot com slash intro or if you're in the united states text p._t. D._c. two four four four nine nine nine point awesome. Let's get today show. What's up guys out there in internet lan dan p._t. D._c. online trading academy. My name is ren jones. I'm going to be your host today. We've got a special topic for you today. It's near india to my heart because i love systems and our good friend jesse here today to talk to us about systems that work because who wants talk about systems that don't work right so i'm going to turn it over to jesse in a second but really quick. Let me get this out of the way because we also stuffy guys. If you're watching a live session we want to give you guys a copy of the box set for highly wealthy online trader so the way you're going to get that is comment below down there comet it below and let us know where you're from your city and state country of necessary and you'll be eligible to win. You'll see pop up in comments in just a second hit but without further ado once again. My name is ren jones. I am an online personal trainer myself. I graduated from online trading academy back back in two thousand seventeen. I was in the first group of renegades so we messed it. Every we messed everything up back. You guys can have a smooth process now. You're welcome but i wanna talk to our good friend jesse cheese here to tell us about systems jesse. Do me a favor. My friend introduce yourself. Tell the people what you do what initiatives and sorta how you got into this business in general take it away mark lynch. We're k- hire everybody. <hes> my name's jesse. My company name is despite jesse. <hes> <hes> and i've been a trainer at twenty four hour fitness for i think my eighth year six year there had been training for almost nine years and i can hear my a little girl right now. She just woke up from her and so i i didn't want to be taking her to daycare not just wasn't something that i wanted to do for my i from my parenting for our family so online training was just a no brainer 'em and an i'm someone who kinda gets distracted by. All these really shiny things. That's actually something that <hes> the online trading academy textbook talks about is not getting distracted and so it was really nice to get pulled back down in grounded with instructions and to follow his systems that work <hes> i liked i looked through other companies his <hes> that will train you as an orlando trainer but i think fitness is just it's just you got to be consistent and you've gotta gotta be gotta. Just be consistent. There's no magic pill. Everyone's trying to sell a magic pill. I just don't train that way and that's just not my fitness philosophy. Sophy and online trading academy did not give me <hes> a magic pill that gave me systems that have been tried and true that work just like what fitness science china's does for us so that was that was such a secure like oh. That's what i'm that's when i put money towards to earn money back. I love that. I love that so so jesse. Tell us a little bit about what your market is a d._v._d. Have a specific the niche as a snake that you work with tell us a little bit about that really quickly. We'll get into the details of the systems but tells we get we got to know about the system awesome jesse we gotta know about but television niches and sort of how you got to that point because i know that's important to the viewing audience where we're both in the same group. We're both any the trainer. The online training group were both p. T. c. p. t. d. c. So we see these questions. Come in all the time about what my nigga she is right. I don't know who my audience is. His talk briefly about that because it's going to add value for the folks that are watch knowing what you like and then the online trading academy helps. Yes you figure out what your niche is and i like. I'm good at training women and i had a really good experience <hes> working out myself south to become pregnant <hes> without i. I need to figure out a better way to say this but i i just think when you're trying to be healthy when you're pregnant as a woman. That's wonderful that you've had all this prep time that his just passed you by and now you you don't feel good and now you're tired now. Your your partner smells bad and you just wanna eat spaghetti for breakfast. It's so weird and it's such a huge ordeal. So if you you get this prep time done before you get your body fat in a healthy place that means not too high not too low and you're strong i had i had the best s. pregnancy and my daughter decide to be born early and we didn't have any complications. It was the most magical thing that i could have asked for so mine is is women who want to get healthy to have the best pregnancy possible that's amazing. You said something really really key there and in this episode isn't about prim. Post-natal training is not what it's about but there's something very detailed in what you said about the range of body fat and i'm in. We're just touched on this briefly. We've only got so much but that's important for for the expecting moms out there for the for for the for the folks that wanna be moms out there. One thing that you said really specifically is you've got all this time leading up to fragment so there's opportunity there but the other was was the range of body fat because we do see now how these very lean first and second trimester moms in in we all over it but there is a range <music> but low which we compromise the systems that allow us to carry a healthy term. Is that not correct. Just oh yeah oh yeah <hes> because there's so many women want to lose more body fat lose more body fat lose my body fat but if we if with a female gets too loud and she can't even conceive and and you're just you're just miserable. I just don't so miserable <hes> so touching on that <hes> i also like to help train these mike clients to figure out the food issue. Everyone's got food saying so to make sure that we don't we're not eating to cut calories forever. When you're pregnant. No oh you need to eat to maybe a really bad first trimester and you're throwing up a lot so you just kind of survival without and then second trimester comes. Maybe you're feeling better. That's the general rule awesome so have make sure getting enough carbohydrates and i was like when i was pregnant i just wanna bagels. Eagles in orange juice was just awesome. <hes> just sounded like the best thing every meal of the day but there's like no protein in bagels so what i kind of figured out was found a protein a waffle recipe pancakes and that helps so much i got a lot of pro team outweigh so <unk> disa- tiny little anecdote example in what what a great segue because it sounds sounds like you develop some systems yet knowing your pregnancy easy segue from me jesse that up nicely the plan that guys would you mind mill going on our so in lewis systems. Let's talk about the overall for all quality of systems in in we we asked you for information about about your major takeaway from this whole process and it's built about systems uh-huh on a on a high level on three thousand foot level came just give an overall understanding of systems they will then we'll get into your details. Lisa gave us a really detailed list of hallo systems work but on the high level just give us a rough understanding of what you mean is it systems tally trade my clients or systems of how i am how i run my business the systems of the business in general and then we'll then we'll get into detail <hes> <hes> you gave some very detailed bullet points and we want to get into those but just in general your understanding of systems how they work in and specifically how o._t._a. Hey sorta helped you best systematic process because that was a big deal for you when you went through the program yeah yeah we'll in fitness. We we systems. I like the word ritual better because ritual has a repetitive and emotional context with it so in fitness. We have our rituals. You need to workout at this time on this day. Boot whatever that means for you. Wherever wherever direction you're trying to go <hes> and the businesses very similar to that <hes> it was nice to get organized and find a ritual of afternoon work my daughter's asleep and doing the interviews like this and doing up on a checking up on the reading and things like getting things <hes> organized so that you can just get your systems now that last sentence but appropriate slow so this is interesting to me to psychology and i love the term ritual <hes> ads out often to my clients about their sleep ritual but this is this is something that i really wanna know in regards to systems do you to feel like generally you were sent to this planet as a systems oriented person or anybody can learn to implement systems system's honor. No i'm chaotic person and i. I like doing things when i feel like doing so being shown how to apply yourself to the systems is is really good. I have a really hard time sticking with a workout program. I find it so boring. I don't <unk> find it secure. I signed it just so boring so but there's so much value in thin following a system a workout plan in the ritual <hes> <hes> glamorous but it gets it gets me where i wanna go so this was just magical for me. Sube 'bout absolutely you know one of one of the overarching themes of this series of live sessions which will eventually become podcast is sort of going on offense right because a lot of times entrepreneurs we position from a from a defensive perspective the things that we arts parts of the things that we don't have things that aren't included in a program the things that <hes> that won't do but i love love hal insight of who you know yourself to be generally on offense you use the fact that you know that you're not a systematic person. Status offer net in it is a mindset what went into that decision for you like. How did you arrive at that point point. Is it just self. Realizations of self awareness your <unk>. I knew i do really well. When i kind of have a list of stuff to-do list every day habit. There's <unk> dow trial and error. I just knew i needed that. That was just a missing piece that i needed the four he got it and that's that's important guys you know. We want you to get takeaways from miss and since suggesting are both we know we're both involved in these groups where we're all is sort of these groups together. We see a lot of concerns about the who i am and what i'm capable of or what i like to do what i don't like to. The takeaway here guys is just get on offense. Stop playing so much. Defense guinot offense reach out in en- handle those situations in that context jesse. Let's let some a little bit about about streamlining streamlining your technology because that's that's one of the one of the key ingredient your success give us give us a little insight there into streamlining technology and and how it's it's benefit your business. I know you into this episode but i wanted to let you know that if you want to get started online coaching. I have a free gift for you. It's suite three day course in your loan the courtroom aaron t to get you online as clients. You can interested with your email at online trainer. Dot com slash intro or if you're in the united states simply text p._t. D._c. two four four four nine nine thanks now back to the show. I do have the personal training software that i learned really well and i love. I love with a new client just making it super easy for them to varies bullet point list because that's that's what online trading should be for your clients you guys it should just be really easy the and it looks so good as a professional business person to provide your service when it's like that so i had my p have which i've been super pleased with with the luck look at my logo and the <unk> recurring <hes> zoom g mail. It's just been a really flawless nice system so gas. Here's here's another point in jesse. I'm so glad you said said this about making it easy for the client because a professional is supposed to simplify your life not complicated needed so think about that on the other side is being professionals guys like if you hired a plumber and and he gets up sixteen special switches on on your c that he gives you a sheet of paper so if you follow the systematic process of hitting switch six i seven second hit switch in the third like that used to clock seeing my brain hurts just trying to follow what you're saying but we go down salamat road or ruinously sometimes offense founders trainers gas <laughter>. Our clients aren't looking for us to impress them with our complexity. They're looking to their lives and that's such a that's such a great point not to your credit jesse so it's one more thing in will move on because this tap is also allowed in groups that i know people out there wanna know this. How did you decide between p._t. Distinction trainer is it's cetera cetera like like you see these debates going on groups often about you know. I just don't know which one to pick. I i know my. It's not given a lot of times in a group but before you <music>. How did you make that decision as to what was going to work best for you. I it it. It was really easy for me to move around and for me is the trainer as the business person to move around into my p._t. Hub <hes> it that was really important for it to be really user friendly for me and then and i tried to fight it out as a client and just it was even easier. It was so simple and <unk> quick easy good exercises. I was super pleased just looked very clean and very simple now. Did you at any point you as you contemplate switching teaching your platform or once. You got it in your working with you like whatever this does. I'm gonna utilize it whatever it doesn't do. I'll compensate for oh yeah yeah. It's been very easy for me to put on exercises on youtube and create my own <hes> exercise programs. <hes> the only thing is that i am. I am a the u._s. American not a very signs person in a it's it's based in <hes> the europe u._k. I'm not sure where but it's on the metric system and so oh that's it. That's all because that's my brain anyway and i. I've had clients even anything about it so it's the and we need to challenge every once in a while so another party system. That's that's really really important in life the way you phrased <unk> phrase this when we asked you about it is about your market and you're saying you're telling able. There's no need to panic your markets markets there. That's your system. Help us understand <hes> that phrase how we define our market if it's there where where is there just just tell us a little bit about that because i know this is a stress point for a lot of folks that are investigating switching online training yeah. It's i get i i think we all start to feel like we have to compete with all these one or folds athletic <hes> instagram fitness models and yeah that's great that people can make money being finished instagram models. That's fabulous. That's so cool anders. That's their market and you have your own mark. If you've been keeping up social media and you have your own friends in <hes> the last chapter of texts but of all of the training uncanny really helps you figure out all the opportunities that you've come across over years like it's kind of overwhelming mike always how it is there some painstaking work but it's not hard work and if we have to kind of do some work if you're going to get yet something <hes> substantial and your <hes> and worthwhile doing no magic pill once again. It's work but it's not it's not rocket science. It's you know it's it's you can see in front of you. Just been really nice absolutely absolutely and and you know our viewers are very savvy. Give us give us a little detail. Let's let's dive into this loaded more. Give us it gives you a bit of a process that can be utilized for for understanding gaining interacting with that market market. That's already give us. Give us when you're it's an actionable steps. <hes> that that these guys can take away from today they can implement it easily. Oh oh i loved <hes> personally emailing every single person's email that you've ever had in your entire life to see and it's it's not hey. I'm a trainer. Wanna give me money at all it. Hey how're you doing. I found your email and you're just talking. You're just communicating because is that you can be pushy but i'm not pushy. If someone wants to get training for me they're gonna find me. They're going to remember that. I'm an an online personal trainer for women who are getting ready to get pregnant and get the best pregnancy possible and everybody knows a woman the and probably those people know women who are pregnant or want to be pregnant or that that area. It's everyone finds. Everyone knows somebody so if it's not the exact ursa you're emailing. They magnus someone so so what you're saying. If i'm understanding correctly in i love i love to summarize. <unk> is what we do is coaches. We get feedback from clients. We want to summarize amancio. We were understanding. You're saying regardless of of your personality regardless of you being a sales person or not being a sales person <hes> being fairly assertive end end or aggressive or not being <unk> regressive. If you have a process that you can follow you can take all the emotion you can take. You can take your own your own things that you may consider shortcomings. You can take those out of the process and just use the system and allow this december. Dictate take the result. Is that more so where you come from yeah totally emory shoot you guys a lot of times we eat into our own personal angst about up who we are and what tools we have something like the t._a.'ed online trading academy in even if it's not that just just having conversation rotation with another trainer at seen questions in the group you know there are so many great methodologies <hes> that you can implement today and you don't need a facebook ad budget you know and you don't need you. Don't need a virtual assistant. You don't need all these fancy things. All you need to do is for lack of a better tournament. I know it's not a verb but i have to do as people go around. Peopling is a is a great asset to your business because somebody is going to somebody's gonna you're going to resonate with somebody and that somebody somebody knows somebody else that you're going to resonate with which is what jesse just explain so beautifully and another segue because one one of the one of the overarching themes of becoming an online trainer specifically with <hes> with john's input one k. trainer all all all that stuff ignite. The fire is how would this look if it were easy right so jesse. That was one of your points you know in in the context in your cell systems. Tell us what that meant to you and how you implemented that question into your business. It meant that i could do it if i am. How would it look if it were easy if they were rainy back to my day in my schedule in what my goals were. They just made it extremely easy and doable. I can do this <hes> and then i figured out times in my day to after training <unk> <hes> one on one in the jam <hes> time with my daughter time to clean time to make amazing food. I just scheduled everything that i needed to <hes> <hes> at my favorite little thing that i benefited from his made my time on social media <hes> very very fruitful in people's mind the scroll through my it's like oh. I have not done in months months months. I have not done that. <hes> having a purpose in social media has been taken a weight off my shoulders. It's been so nice assistant really fun absolutely so so again at and i wanna i wanna dive into that a little bit more really really get some some juice out of it so in terms of being easy for you when you thought about how will you was easy. It sounds like one of the first things that you did was another thing that we talked about. A lot in the first thing he did was fine. Where your time wise you you had a time block for for folks aren't really familiar with time blacking and just sorta do things as they come to them. Give us a little insight as to to what time blocking is and in how you handled it personally down to any any liam any software that you may use to assist you with that so the telcos a little bit about about that shoe are well when i have. I like to get <hes> a lot of online training work done when my daughter sleeping because the sun's out i'm not a night person so does it make sense to do stuff at night for me because i get stressed out and everything's a mess if a work while the sun's up <hes> i use <hes> scheduling software to schedule out my social media <hes> posts i have a lot of time where i go to my facebook groups in i try and communicate with maybe five people a day <hes> and sometimes that can do it every day and sometimes i can't so my goal is to get at least four days a week doing that. I don't do it all the time because i have a little girl and i teach classes at night in my life is just it's so i i mostly just like jumping rope destroyed through that <hes> i've liked <hes> my p._t. We have <hes>. I use my fitness pal. <hes> that's your question it. Does you know because the in the <hes> they're sort of concept vision <unk> level things you know in the context of how this would look if it was easy and then we started uh we sort of dive in to the mechanics if you will that the the actual the actual execution and i think that sometimes sometimes online trainers particularly new online line trainers they can. It's really easy to get bogged down in. What's the execution gonna. I wanna be would. How do i use these tools so that so that i can execute and i know a lot of folks out there when they hear something like tom blocking or or you know scheduling they wanna know it will wet after us. Schedule is in an app. Is it a website. Those details are so important within the no will to know how to do that. So do you typically use like your calendar on your phone to to set out your your time of day. Think when things going to happen to us something like calendar or acuity scheduling <hes> or or is it just simple aboard a simple board attached to the front of your refrigerator writer. I'm a cutie love. My my google calendar <hes> i've shared calendars and this is such a stupid one. That kind of i've sure has some someone will get a <unk>. Let it out. I i have learned to just put a timer on the oven and clean the house for two for twenty minutes instead of feeling like i need to clean house that i need to send this out on contact my clients hey i just i just everything just one hundred percent attention 'cause it's already our lives are so multitask oriented so to get down and unfocused. I has so changed. My life is just putting a timer on the on the oven to clean my house really quick and be done doing anymore and i can focus focus another things. That's such a beautiful thing though and it rolls right into what your next point was when we contacted that guys you don't have too much nice to do. You just don't have too much to maybe this organized. You may have too much to remember to do. You may have too much to do. That's not schedule but but tell us what that means to you. I love the oven thing by the way alao love it because it tracks right back to how the how would this look if if there were easy you know you just if you set the oven that's your ritual for that thing and you get it done in only concentrating on that because psychology tell us the truth. The true functioning parts of the brain do not multitask. That's a myth if you're doing two doing two things badly. Nobody i don't <unk> care how organized you feel you are your brain does not physically multitask but but tacos about not about not being too busy about how so you don't have too much to do. Give some information insight about that because i'm really interested in is what am i love my on my website. I say we all have twenty four for hours. In a day rhonda's idea beyond say does we all have twenty four hours today and it just depends on what you're gonna do in them so we all have to go to work and we all we'll have to get things organized. We all have to our workouts. <hes> this is where the systems and rituals come back into this is just they will keep you free systems. Keep you free a that's. That's her. That's one hundred percent accurate when i was in a sales sales organization <unk> insurance executive for for many years before i got an own got into training in general and one thing that we used to say constantly is is we don't manage people. We manage systems because he can't manage people get people to do what you want to. This is a great lesson for you. Guys dealing with your clients clients out there. You're you're not going to manage their behaviors ever. You're just not wanting to you can give them systems to which they can adhere to. You and you can manage those systems. It seems like a jesse's become become masterful at measuring systems. I'm gonna try the oven timer thing you you guys can't see on the other side of the camera countertop. I'm wrong. I could use a twenty minute ovens right now jesse. I really good west you for that. Let's let's roll right into your last point and that's that's the important of setting those priorities that this is one of your major systems. Tell us a little bit about that jesse about about prioritizing and how important for the context of your business <hes> it helped me still love my business if i can make sure that my daughter is getting what she needs in my marriage is getting what it needs and my own personal time is getting it needs <hes> if everything saying is as harmonize don't like the word balance because that's too if everything's harmonized in the best way possible good enough then everything can soar on fly do well and keeping your online training easy helps you do that. Absolutely you know the systems save us guys. I'm assistance person but you don't have to be to employ systems. <hes> <hes> systems take a lot of the angst out of your life a seriously when you've got something to fall back on besides how you feel at the time you know feeling is not the way doing is jesse. You know you've enlightened us with with your with with your processes your your systems <hes> it. It all makes so much sense a wheat. We sincerely appreciate you sharing. All of this information with this guy's an essay this on the last lab the other day as bruce. Lee said knowledge is not enough. We must apply so you get all this great insight from somebody jesse who's been doing it for years nearly a decade this point jesse zachariah personal training and and how along in online training at this point on i graduated a few months ago from the academy but i've been almost a year almost <music> graduated a few months ago came came out of the door. You know like a car on fire. I have put my studying putting on hold because i had online clients to to work with now. It took me a long time to graduate because clients love it. I love it. You you know guys implement implement implement so lasting jesse well. I'm i'm a little bit over time but it was certainly working for the insight on the spot here because i know i know how people enjoy that in front of a live audience and we're about me hundred thousand or so. You're welcome from the south. I'm in the southern u._s. I'm in north carolina. The city that i'm from winston salem north carolina and it's the home of a brand of hot sauce call texas why texas beat origination originated in north carolina. I have no idea that repeated texas or pete but i have something called the hot sauce <hes> just just a just just a big juicy nuggets poor little sauce on this whole thing. Give us one overall takeaway one nugget of your choosing anything that you wanna share with this right now. I'll give you ten good seconds. Put you on the spot. You just you run with it. When you're ready to share okay <hes> it's online training his set me free. I knew i can be a full time. Stay at home mom. We get too many fights with my child if i did that they sure love being able to help people. I had some with in different states. I don't think i i had one client in my in my home state <hes>. I'm in the same city but that's it. I mean we'll help people who would otherwise be able to train with me and it's been so much fun. It's been so much fun and it's made it possible. I've had some <hes> razi miscarriage drama in the last six months miscarriages to last six weeks leagues. I've had a six-month-long miscarriage and i've had to cancel clients no-show blah blah blah but not with my online training not with my online it's been it's been so so rewarding. I've been so grateful for that man. That is definitely a thank you today. Let me <music>. Only dream is water from the south a base too much just where we're going to people sign you. We need to know how we can get in touch with you. Fitness by jesse dot com j. e. s. s. i might buy faces on the website can't miss it which <hes> you can hit me up. There can find me on facebook on make it really easy for you to find me when email me directly. It's jesse at fitness by jesse dot com j. sl i'd love to hear from ya i love it. I love jesse. Hey thanks again so much jesse. I appreciate all the valuable insights that you provided to us today amazing. I'm going to be implementing a few things myself that i've heard today for you. Guys has out there in internet land. If you're coming back the cop this replay. Thanks so much for coming back to watch for your free shaded. We hope that we're adding value to your lives in an implementable way guys because we gotta get in. You're gonna miss some things up. You gotta get in there and give it a shot. You're not gonna figure it all out out on this side of action. You never gonna figure it out if you're listening to the podcast because we're gonna bounce down to a podcast. Thank you for listening to you're downloading. The podcasts was again. Jesse great great time calgary. You ta will catch you guys tomorrow. We've got another last session lined lined up for you and we'll see you guys then okay. Thanks so much john goodman and i just i wanted to say thank you so so much time to listen. If you did find it helpful another training once he becomes accessible also sure sure describe every podcast gets sent straight to you and though searching for mid it's the end supposed. I hope we took away at least one key. Lesson news nutrients. He finally don't forget it but we are you willing to excuse not to get you more online parts. You haven't already registered either into email online training dot com slash intro or if you in the united states simply text ninety two four four four nine nine. I'm not so again. Thanks for listening and we'll talk soon.

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How to Ask for the Sale (And Why You Should Do it Way More Often than You Are Right Now) #85

It's Possible - Conversations with Successful Online Trainers

36:25 min | 3 months ago

How to Ask for the Sale (And Why You Should Do it Way More Often than You Are Right Now) #85

"You are not in business. If you're not selling. And i think a lot of us these are embers. Words available effective productive procrastinators. Making all of these lists making all of these calendars we start thinking about all of the things that we should be doing. Now you need to sell nothing else matters. If you don't do like that comes first know once you've got that cadence down. Will you know when and how you going to sell then you start building in the other stuff around trainers trainer show trainer show. We should podcast. We got interesting things to talk about. What are we. We're talking about today. This is an interesting subject right. They're all interesting but some are more interesting than others. I had questions about this subject yesterday. And today we're talking about what are we talking about. I can't remember 'cause i know it started with c. T. we were talking about the call to action but we're talking about how important it is to actually ask for the sale like it seems like the most obvious thing ever. It's like if you want something you should probably ask for the thing you want and you should probably do it way more often than you already doing it now. It's incredible to meet people. Like oh i put a post asking people if they would join my online program and i got a few sponsors and that was good but i haven't had anything happened since then. What do i do like how long goes up two months ago. Have you asked for sale since we know how to do that. You literally say. Does anybody wanna sign up on. And that's not quite that but we make the joke. It's like imagine if you sold sandwiches and there's a whole bunch of hungry people. Walking outside your store that would probably by sandwich. Your door's locked in your blinds or shutter no scientist sandwiches and then you complain in sandwich. Sellers unite the facebook group. That meets guy. If i had an privileges on that group and change to sandwich lovers unite to see if anybody notice evers. I've raised amazon. So i'll jonathan. I literally just had this conversation yesterday. With the love. The young lady from england. I can't remember her name. I would mention it because she really appreciated really really sweet young lady. She said you know. I've got a bit of problem at. I'm not sure how you go about. Get more clients. You know it's been a little bit. I was like oh so. What have you tried. Well i did the. Fcc it was. It was great. Okay how long ago did you do that. I did it in. May of twenty twenty one should have been governor. Here's why biblical bill. Typically in net bill government. So so i said. Let me ask you this hypothetical question. 'cause i like hypothetical questions almost as much as i like analogies and our rep this hypothetical question into an analogy and my head nearly exploded from the mall but right so i said let's say hypothetically you've got a client that comes to you said really wanna work my gluts but i just can't seem to get any group growth and you said wins the last time you had a leg day and they said may so response today. I probably tell nicb work to a bit more. I exactly spot on. It's so ironic that jonathan lead with that. Because that's ironically the most common thing that i get with people tell me they can't get clients. Ma first question is okay. Winston last time judith. Enrollment oh i did. A founding client challenge in february of last year. Now can i do that again. What can you you probably should. You may not want to discount every time but yes. You'll want to tell people that you're a coach and you coach people and you're looking for people to coach and no should build in. I mean to like obviously. We're making jokes. 'cause we don't wanna salani to go bad kid. We kid we kid. But i mean there's a lot of truth to it and i think anybody listening kinda gets it right like you analogy of the gluts. My knowledge of the sandwich analogy makes way more sense in the context of what we're talking about minus find analogy least amount of people listening to this podcast sandwich shop like there's some subway employees out there. Jonathan done well for yourself. How this should be a woman from grace. We found out that the woman stain at our complex owns the tomb subway shops in town. This shop to it's the only chains of anything. And i and we found out that we met you know if you guys ever won anything you just let me know like will in a small town on the ocean in mexico that has like the most amazing seafood and tacos ever. It's like i want your shitty subway sandwich so much i appreciate it. Eight ball selves. I get the most amazing like fresh tuna burger. It's like that thick for sixty pesos. Which is like three dollars. Us like yourself sandwich with. There's an entire other analogy coming up here. Make sure that you are targeting. Your bright on other a coming out. You're like i also but we have not taken up on her offer off jonathan very. I think what's really important here. Get serious for a moment because us at the online trading academy which by the way is the industry certification and business development close for anybody. Nutrition coaches fit for who want to learn to start or grow in online twenty business. This is people. Maybe you haven't done any online training before totally cool will help you. Maybe you've trained. Some clients may be sort of been. Diy and thought you know. How hard could this be. And then you realize that it actually is pretty hard and things go in as well as you'd like and you've got some pieces but need somebody to connect the dots for you. Well that's the online trading academy online twitter dot com slash academy and. I feel like we need to be a little bit more serious for a moment. And just give like tactically. You got to build the easiest way to do. It is to build some cadence into your promotions. Like to just say to people. it's like. Oh you got to promote more often. Well yes but how do you actually do that. And we've given this example for awhile. I mean if you build cadence into your content. It kind of makes everything easier because promotions go into that in the easiest way to do that is a month. Guess about four weeks. So let's just do this every four weeks right week number one. You're going to be doing. Basically like general interest content audience building content right stuff. That's to get people to you which is going to be high engagement type stuff week. Number two is gonna be more community building. That's where you're going to get people to have discussions. That's where you're going to ask about questions that we to have a lot of polls that type of thing week number three. You're going to showcase a lot of success stories. So you've been actually tell stories of people who have had success with your program or if you can't do that yet because you haven't yet had clients that's totally cool talk about your story talk about the why behind why you do what you do. I e we spoken about a couple episodes ago where is obviously not his tug at mocha and so in that case well when is not gonna tell a story about himself if you never. But he's gonna tell the story about his mother and assist in his family and why it's so important to him that he does what he does right. So that'd be week number three and then weakened before you promote that's just the most basic cadence you could possibly put together but like you've kind of got everything right you've got. You're building your audience in week. One you engage in your audience in week two. You're building social proof amongst your audience and getting starting to talk about your program in week three and then you're selling in week four boom spin that right every single month ask more but like a cadence of doing doesn't necessarily have to be exactly the way that i said it set it up in. This is sort of the same thing to johnson just worded differently. Creative expectancy for your potential clients. There's nobody that doesn't know what black friday and i'm saying that within reasonable sort of westernized culture. Everybody kind of knows what black friday is in terms of holiday shopping and there are people right. Now that are depositing extra money into their account at work or their savings account preparing for black friday. Because they know that it's going to happen every year. I mean pandemic notwithstanding but they know that that is going to happen right. Nobody has a figure out that. There's going to be a black friday because if if they had to figure it out into surprise them every year if it switched every year a lot of people will be disappointed in and wish. i had known. See that happen. A lot with the coaches that are mental there so sporadic in their ask that the potential client never developed any sense of expectancy. And i've had clients that of told me i remember your enrollment in january and i couldn't do it so i talked to my husband about it and we started saving so that by the time that you're april enrollment came out because we know you enroll the last week very month that i'd be able to get into into it so i'm just gonna pay upfront. 'cause we saved the money over the last couple of months like that's so advantageous to your sales process. 'cause you're not catching people off guard. Give them the benefit of some type of expectancy for when you're going to utilize that call to action and more people will have an opportunity to take advantage of it about her uncomfortable. Is if you don't know how to buy something right. We actually had so. I mean a bit behind the scenes because this really hits home with me in two thousand and nineteen we. We ended up being a little bit in the black but like there was a period with pd. Started to lose money and it was the first time that that's happened. And like that's scary. Because basically we were spending more money than and we ended up in the black a little bit on the but like not much and then we waited the ship in twenty twenty and twenty two thousand. One is shaping up to be really good too. But it's perhaps the biggest reason was there was confusion. I mean on main. The online trading academy was the main thing that genita- via books and stuff like that taking a couple hundred thousand dollars. You but like not enough anywhere close. We've got a couple of million dollars inexpensive salary so like you got a big wheel money in order to fund that and so there was confusion amongst when it's available when it's not a bill because we will on this launch cycle the online trading academy because we will on this launch psycho but we weren't to regular launch cycle. It was open for a few weeks and then it was closed and didn't quite know when it was going to be opening up again. That was just me just being running things and towboat managing the calendar. Where but the reality of it is. Nobody's going to wait around for something that isn't open right now and they don't know when it's going to be open. Why can it be open in really long time right and as a result we just started it coinciding with that. There was a lot of new people who started to enter the market and we started losing business to all of them not because we had a worst product because nobody knew that they could buy our product they get told about it and they get there and it would say closed and they'd be like okay. I can't get that. And then they go somewhere else and in addition this votes this hurts like you have an amazing program. You know that you can help people know that it's the chance for a lot of people but for whatever reason you spending all of your time doing a whole bunch of stuff. That really isn't an anywhere close to important as literally saying can i have you money for the service i want delivered to you like at the end of the day. You are not in business. If you're not selling. And i think a lot of us these are embers. Words available effective productive procrastinators. We start making all of these lists. We start making all of these calendars we start thinking about all of the things that we should be doing. Now you need to sell nothing else matters. If you don't do that like that comes forced you know. Once you've got that cadence down will you know when and how you're going to sell then you start building the other stuff around it. It's like the american money system that makes no sense. Everything's the same color while all your dollar bills the same color. Same stupid system ever my wallet. I should know immediately. What's a one. And what's at twenty m. What's a fifty. It's like this is the mexican money. It's colorful lingo. I know exactly what it is when it is and what i need to use when as a result i don't like the united states i against the united states only to fix your money because that makes no sense not in mexico. It's not even passive aggressive anymore. It's just a question of aggressive aggressive just aggressive one of the things that you just said i love. I never worded this way. But i love the way you worded. It is difficult to buy something when you don't win it's available but even more difficult if you don't know when it's going to be available in future that's that's the trifecta confusion like not only do i not know when it's available. Nobody's even give me any indication with it might be available in the future and that really is confusing man and i remember getting those questions. Hey i saw you did not. When is it open. When are they have it. Let me see. I think in april or something to go to the website and then they go in five seconds. After i would reply diem not available yet. Do you know anybody who could. I'm like well. I don't know i'm the lucifer good information. So what. I'm hearing here and that we need to stop treating our businesses like raking jack in the box. What and jv say grand opening grand closing. Nobody knows when it's available within kademi. How long did we feel the pains of that when we opened the door open all the time so like when it was just available like none of this nonsense of closing the moment because this is not your closing enrollment because you can't figure out a better way to mock it because so many factor scarcity like that's why you close but since we've been open all of the todd. How long did it take for our audience and for community to understand that. That's the case. It was like those law. I mean it was like six eight months easy like you out saying so. It's probably become reeducated now. We are done so much. Damage confusing okay. Because when we left the hurt was so deep that it wasn't it wasn't as it was just not the clients coaches were so deep. I couldn't trust anybody anymore. Nobody cares as much about your businesses. You do like right. It's not important enough. It's not even anything anybody thinks like if somebody would actually check oh actually communications. They knew but you can't expect somebody to eat -cations or chen or look into it that much. it's just they got their own thing going so it took a long time for the general consensus to understand stat. We will open and available can share something that worked for me. Well in this last round that was doing enrollment is started messaging people and when i say messaging be ball i mean. I went on my friends list and literally the alphabet like i did not discriminate if any woman that could like i did not make any assumptions. And i'm going to be perfectly honest there with a glass of wine. That happened there just like those cool messages to just now i'm not recommending that you do. You're damn already find yourself one nine. You have a glass of wine and you think like i should context such and such until them about my. Do it totally do it because it works. It's okay so inefficient. Gone that messaging. And what i did in that. I told them what i said to them like. I thought it'd you. I have this program and i have two spots left. I would really like to see failed so let me know if you know anybody who would be a good fit so i didn't even put it on there like. Oh there's this review like you because women and like recommending fitness programs like you don't owe you could use. This is like what hold on white like careful with us. So i'm like just let me know if you happen to know of somebody who could be interested in my services and what happened as a result of that. Is that a lot of women. Like all my god. You've been on my mind. Oh i want this for me. I can't this round but please let me know so now. I have a spreadsheet of different. Be blind my context. Who went to be on the loop for the next time. And they're excited and they have a connection to me and we have communication going so you're planting seeds even if you don't even in the moment while those would you just described is such an important element of what's called pre suasion. Which is you know Children u. persuasion. And then loaded coporation and jonah burger has done a lot of research into to. You can't tell somebody what to do at the only way the most effective way to persuade to police. Wade somebody is to let them make their own decision. Nobody wants even if it's something that they wanna do. They won't do it if they feel like. You're forcing it on them to have to have autonomy over their decision making process and what you did is you gave them autonomy now with that in mind. Embassy showed the link for the music video for the rap video for copies. And only through. Apple's name is quinton smalls. Wasn't that far off with the banana. And that would be on the podcast. But what i do wanna do a show with you. The post four lines that he quoted in it it goes everybody got dat drip but the dot with the d. Everybody i'm dat also with deep wave. Everybody got dot sauce. I'ma a keep bringing dat hashtag flavor. Selena got everybody got debt to everybody on data wave. Everybody got that sauce. But i'm keeping in debt flavor ninety nine not little off with my rat man. I don't know you guys think of when. I'm thinking quote card for the week. I think cleaver everybody drip drip sauce is also get the flavor flavor keep bringing that flavor flavor. I am extremely happy because amber has made a or when. I have my travel law. Yes you're slogan f around and find out to have section in target stores pretty soon. Thank you books travel. Kettles definitely got that drip as she's definitely rodney way. There's no doubt about the fact that she's got that flavor to play. It's a natural our bob. I didn't think that i needed to mention the salts because the foregone conclusion obvious will there's gonna be some sauce with the drip in the flavor flavor in no sauce. Right right dummy. Yeah the combination of all. Those liquids is obviously to create away. So i see the superintendent rene city in the lyric smalls is a sage. I can't tell you how many jobs been on public transportation here in the south is so and asked me. Hey what's the best thing you've read lately. And i'm mike quinn. Small nickel. the oracle smalls brought us another one. I saw his music video with hilton. Head helicopter tours. That one time ally has been out talented. You very challenge jack for mentioning great detail. What she means by baiting now married. i'm sorry number. I had to do that. I couldn't let i love is so happy illinois. What later somebody over me over camera amber. What if you're just listening in here. We're talking about how to do a call to action how to ask for the sale. Catalina just gave us great tip drunk. Texture potential clients include more from their italina. Sit seventy five metre use this. I love you. That's legit he then. Wine legit bad marketing techniques that you drunk sending text messages right now. Like business coaches who give advice. This is coaches. that's five thousand dollars worth of business coach. All my god the forest and i don't wanna get too distracted from quit but i'm watching jonathan stories. The other day legitimately sharing these tech city gifts from people. Who are we seeing. That just fit five thousand dollars or san multiple times a week. I would say every day quite deputy but multiple times a week message and say i'm so happy that i found the online trading academy but let me tell you i spent disposition was fifty five hundred dollars australian coach for three months. And what i've gotten from the oca in the last three weeks issues linked to the three weeks is more valuable than what earning three months with the other person anybody interested. That's the online trading academy online training dot com slash academy ago. If you want to learn how to start or grow your online training or nutrition business online. Turner dot com slash academy. Join us or knew a dumb dumb loose. They did it. I said that and i felt really bad afterwards. I hope that comes off as funny. But i definitely didn't mean to. You just notice things to say like caught myself in an infinite loop. And i like shit i got say somethin' one. Were on the podcast. Let's circle back around to the actual subject. We got miraculously. Somehow we've got time left. I don't know how that happened but there one say for this topic i feel like that's why the really wasn't like lake. Should you ask for sale more often. Yes asking enough right now. No if you want to so sandwiches should you lock your door and have your blind showed and never make assign probably not a good idea that i'd like to speak to the psychology of it wants also because this is what i run into a lateral to amber does too. Because she's in the academy. She's a mentor. The psychology of somehow feeling as if your entire marketing strategy should be based on not offending the people. Who aren't going to hire you like. I don't understand like the concept that i you know. I hate asking people for things. It's a character issue for me. Like i just legitimately don't like asking people for anyway. I've been a victim. I have a mother literally yell at me right after college like. Why didn't you tell me that you were struggling financially. Ask she's like it's your home and i'm your mother. Thank you get it. Like i get that feeling of not wanting to be quote unquote sales say however you cannot build your business based on not annoying the people that are not people that you're marketing to. It's just not a great business strategy the local sushi place. They don't sit around thinking about all the people who want pizza. We shouldn't talk about sushi too much because we're going to really offend the people that love pizza like it's not a part of their marketing strategies. Not only are you allowed. Amber will occasionally forbid you from doing things. This is not one of the things that ambush forbidding you from doing your allowed to talk incessantly during your enrollment week about your enrollment because its enrollment week right or if it's enrollment day for you officer enrollment month i know folks like mighty messina. Iro's once a quarter so he may enroll for greater period. But you're allowed to do that. Remember this number one. The algorithm is unpredictable and every platform. You don't even know that people are actually seeing what you're posting like you can't count on that enough to think. Oh they're seeing it so much unless you unless you bought like a six thousand dollar ad lamborghini boy. Did the whole half of the planet seen stupid at six figure trainer sixties person. But you don't feel seen the algorithm number. Two people don't remember. The internet is short attention span theater if you put a gun to my head right now and said what was your favorite post yesterday describing in detail. I literally cannot remember. I literally. I don't remember the words. I don't remember the picture exactly. Like i literally cannot remember what the best post was. Yesterday that i saw on social media. I could maybe give you like the fifty thousand foot view. I think it was something about habits in turkey or so. I can't remember exactly. I don't even exactly remember what my favorite posts of mine was yesterday. You have to give the. What did they say john. Hill like seven times. Is that what they say. The mythological amount of time people need to have contact with your content or something. I know it's more than once however many times it is you know people have to see your content five three times or five times or something like that. Yeah chet holmes like us ago. Who's a famous sales guy. This is before. The internet made the claim. I don't even know what it was based off of that people need to see your marketing appeal a minimum of six times before taking action. I would guess that that's probably about six hundred now. There's no data on it. Like i have no idea six thousand times. So you're basing your thoughts about you annoying people in your thoughts about talking too much about your business and your thoughts about. I think i'm posting too often like you're basing all that on something that's not foundationally real market. It doesn't exist so don't feel in. Canada was a great example of this. You know she had the response on monday when she did. Our launched. the one we talked about in previous episodes and then tuesday thursday. It's a desert you can either with treat or you can keep going. You end up being that person on the dance floor. Starting the party right. And i've been that person 'cause i like this. You're out there by yourself on the dance weather party hoping things are gonna get going. You've got two options. You can walk off the dance floor with your hair down because nobody comes out onto the floor or you can really go at it like did it in. You have a good typically when you do that when you have belief in the fact that it's actually a party and you wanted to start typically one or two people start to creep into the dance floor and then you've got an actual party. What i see happening more often as people get on the dance floor. If some of the air go get it you know the first two minutes of the song and people stop cheering and people will quietly ease off the dance floor. Said this party's not good. You're responsible for it. You know you gotta start the party. So i'm going to lean into mike content when the interest starts to dip because you can always do it again. That's the other thing like you're not confined. I had a student asked me. you know. Have you ever done in enrollment period and nobody enrolled and i was like yeah like how did you handle that. I said i enrolled deck week very next week. You did it the very week after you dated already was like yeah he said what did people think i said. I'll notify people that enrolled at thousand dollars a piece. They thought it was pretty good. I guess i made five thousand dollars and Isn't that interesting. How could you just ask. People buy but nobody by nobody. Can i ask again tomorrow right pretty much next day. Rinse coming now. Need new nike role in the very next week. Like there's no shame in running your business. It's your business. How can you possibly be ashamed. And the other side of that coin. In and i'll be quiet because it'll be signed to go. The other side of that coin is relative to what jonathan was talking about about that done. Krueger effect reich. The people who know the most think they know the least generally if you known at least think they know the most diarrhea t people. They're not letting up. You don't have all next week. Effort goes through the week after that moore diary ads. Lido that photoshop waste at models. Gonna get razor thin over the next several weeks on a dim by the twenty eight inch waist will. Let's photoshop it down to thirteen inch waist. And let's make the hip measurement forty four inches. We'll see if they buy in the way students make up something about body types and special for your body type. Let's let's make them something a few years since people made up shit about that that used to either do we try your blood type yet year. We're trying to do. We eat for your hair type yet. Nobody airtight. let's go with inside shrink away. Photoshop wider this thing rolling again. Can we have it up by midnight. Right let's find a winning offer without one. That's the marketing speak by the way. Keep doing it until you find a winning offer. that's the most. We've photoshop her onto a hat. That lamborghini boys wary as he's walking liberty new doors up. Let's get that like those people are not embarrassed about actively going after clients so they can win their bodies ruin their lives in ruin their psychology when it comes to wellness you're obligated as a certified professional who's compassionate and competent capable to stand in that gap. You gotta get out there. There's no other line of defense except for you and here we are thinking. I know there's a lady out there who's feeling really down about herself. She's got some medical conditions. She needs a trucker probably helper. But i don't wanna post too much like that's ridiculous out. get out. there saved the people. Yes thanks to detox. Suppository is posted every whole tanning. You might be looking up or jones or jones. Look out for your logic there. Are there unabashedly pushing there. So you do you show of india responsible for visual that you are a bed. Save the beep all please save. People ambers just disgusted by not only the linked broadcast but the subject. I've never seen him. Look so fed up on one papa nina to the butthole ted. Every seizures had enough. She's exhausted. She's stepped down for the day. God bless you wanna put his mba's the only one of us. That actually has to listen to this again and all of us can just goes day. The second round of this that she has to do some. I'll feel free. She knows too much. It's like knowing the day that you're going to die like she's to inform now got no hope for what might happen in future is going to be like your next hour. This is going to be bad the second time you're welcome. I've got a new show. We're like three minutes over in john's got salami and got a subway invitation all of the amazing fresh food here and have have the most processed flat me. I can possibly have still piece of bread. Oh man if five dollars foot long go get it. Deserved buddy earned it. And thanks ron. Let's see shallows can be found dot com slash slash podcast. This has been a most really episode drunk drunk texts banana represented but also mind see next. Radio show somebody. Please play today of jingle the online trader show trainers the online drain or show in podcast.

jonathan salani confusion towboat evers mexico jonah burger quinton smalls Fcc judith Winston rene city mike quinn san multiple times Jonathan amazon