35 Burst results for "One Platform"
Using Content to Grow a Loyal Audience with Author Joe Pulizzi
"What is the essence. What is the heart. What is the soul of the content inc model so basically it's seven steps. It's sweet spot. The content tilt building the base. Then you focus on audience building. Then you drive your first stage of revenue and diversify into other areas other platforms and then the end one is used either sell or you go big or you create an amazing lifestyle. Business like you have with with fire nation. The couple things that i wanna talk about that are really important and things that we found that a lot of people might not agree with because it might not make sense but the one thing is the base the focus on one platform over and over again we find these content entrepreneurs were building multimillion dollar enterprises. They're not everywhere they are on youtube or twitch or they have a podcast or they have an amazing email newsletter. They're not doing everything at one time now. Later down the road that's the thing that's called diversification that step six but you have to build a minimum viable audience. I so that's that third step. That's really important and then two big issues in the model or one that the thing that i get the questions on most of the time jail diese sink called the content tilt and the content tilt is something that everyone has to have but most content creators don't and that's an area of differentiation. It's an area of little to no competition on the web where you actually have a chance to break through so that means you have to focus on a different topic. You have to focus on a different audience type. You have to focus on a different platform. You have to tell a different story it. You can't talk about the same old things that everyone else is talking about in the same way like for you. I mean you did a great job. There were really no entrepreneur. Podcast that were daily when you started your thing and you knew that you saw that as your Opportunity and that became your content. Tilt so with me you know when we started content marketing institute our whole thing was hey. Can we build a category and call at content marketing. Nobody was using that term. But we went into that. We've focused all of our efforts on content marketing and three years. Later we built a million dollar enterprise but it a lot of people forget that all. I can't just talk about the same old thing. Or this is what i love and this is what i know. No you have to figure out what the audience is. Pain points are what keep keeps them up at night. And then you can figure out how you're going to position your content around
"one platform" Discussed on Recode Decode
"We're back chuck todd. Is you make digital products and have a podcast. Newsletters meet the press reports on on peacock and some of them and end up on the embassy. Website the lesson of digital. Is that finding big. Niche audiences is far more successful than trying to have a big general publication or show. Meet the process supposed to big general show. I would argue that because of the republican party. Slide into fantasy land. The premise of that big general show is being challenged. Correct because abstractly what you're doing is you're trying to have some debate with the democrats and then you're saying all the republicans i think you're lying seems like a hard thing to solve while maintaining the appearance of fairness as they continue in the face and then and then on the internet and digital. You've got to go find big tranches of audience that you want you right. They were competing with youtubers. Who are not shy about feeding that algorithm in various ways. How do you. How do you manage attention. You are correctly identifying something that i struggle with internally myself because i don't think we should be celebrities in in the news media but as you point out sometimes. The personal is the draw Let's trust is that if you want. The positive spin is that you want people at trust. That's right and i do think that that's certainly what you want to establish. I am hanging my hat on a couple of things particularly with gen z. I think it's the partisan media that has created the larger trust problem. We have in media right. The biggest media outlet on cable is the least factually correct fox news. So i always sit there and say when people say of the news media bias. It's like well. The number one cable channel is the most biased news organization in america. So of course most people are saying yes and yet the right views. That answer is somehow it's about us in the mainstream media you know so it really is. I think either beholder and unfortunately cable news. It's done this. I'm hanging my hat on the gen z. Is a lot less ideological and a lot more realistic. And there's a pragmatism. There's a pragmatism to the millennial generation. That's come out in sort of frustration. It's sort of our. We've covered things. I do think what. I've said that i've changed how i've covered. How i do meet the press. As i used to worry actually used to on my way to what i would call around the edges. Explain away well. That rhetoric sounds crazy. But here's why they say but suddenly that crazy rhetoric which was used nothing more as a marketing tool for a politician. Acts is now gospel so now we have a real problem. I view my job is say which is see and let the chips far they may and if you just simply say what. See over time people will decide. Yeah i trust how that guy sees things. I might not always agree but he always sees it honestly he comes about it from the same perspective every time. Look we all have bias. Humans are biased. The second they're born they had biased. So you've identified the correct challenge. It is a lot easier to be a biased commentator and get an audience but you are limiting your audience. Right is only a finite amount of world. I'm still betting. There is some common middle ground. That people are looking for when i say middle. I'm not necessarily saying the political middle what. I'm also betting though that is that. I can't live in one medium because the broadcast cable space is gonna basically devolve into only being a place to people watch live events either live news events or live sporting events. And that's it everything else is going to be on demand and you have to sort of get into their habit. If people want their politics be podcast instead of television. I gotta be there if they want it when they want it and they want deeper breath want more news styles fine. I got that at peacock. They want a long interview. I've got that you know in that sense. That's how i sort of view. This changing landscape is all right. I gotta be everywhere. I gotta be platform platform-neutral can't let the platform dictate what i do. I do think what you've identified earlier in the same way. We saw what happened. Radio right now cable television and even broadcast television is leading the platform dictate. How they do coverage right now because they're desperately trying not to lose viewers. they're no longer are they. How do we find new viewers. Yeah i do wanna hold out. Hope and i'm in the. I want to find new viewers place. Do you think you can take the broader. You're also the political director of nbc news. Do you think you can take the broader. Nbc news apparatus with you there. I think i asked this question. 'cause it feels like a challenge for every big mainstream media newsroom that hey this this business might be going away and we've got a new more much more demand oriented business. People are going to tell us what they want to deliver it. That's a big shift. You think you as a political director of nbc news can get the broader organization there. We've taken a big step in the idea that where now dividing up by brand rather than by platform so you know it used to be we at cable news person. You had podcast person and you had a digital news person. Now we've got a vice president of the today show vice president of beat the press vice president of dateline. You see where i'm going right. You're you're unbundling. Nbc news correct. What cnn was in the eighties is what i think. Nbc news now is going to be in. The world is streaming. This is where you. What is what is happening now right. There's that where i think. More and more people go to an msnbc. Because i wanna know. Why is this happening. And they may want that. Why from a more progressive perspective or they wanna get the y. For joy or the wife somebody else even the why for me. Sometimes it's not in there in the sort of traditional left right mode but maybe in that in that mode. I'm saying but. I think that that viewer is looking for something different. And so i think that's the bet were all making i think. Nbc news is making this bat right. Which is i've been sort of pushing the idea that meet the press is more than a sunday. Show well now. They've they've bought. My bought what i was selling because they now reorganize look. We did it. I today show today is its own brand. It is bigger than nbc. News and in some ways conveys more to the viewer. Today does than nbc news dots. It's a product of nbc news. But today is its own thing. And that's what i think. May depress people have correctly separated. Meet the press. From msnbc for instance or you know what i mean or from nbc nightly news or any of that and certainly dateline has its that. That's the bet we're making we're gonna find out if it's possible to be a successful brand on multiple platforms because the past says that you know that doesn't always happen for everybody. I'm well aware of that. What more questions than i want you to tell people where they can find. Because that's ostensibly while you're in the show you talked about a lot of platforms. Where do you feel where the distribution medium is having the most effect on what you make right. if you said tick-tock the answer would be will now all the videos two minute long right if you said youtube i know that all the thumbnails had to be over the top with you like shaking your fist politician. What's the platform you distribute on now. That has the most impact on what you make. I think we still be ourselves with broadcast instability which means were pg all the time if that makes sense and we're trying to be pg even in the battle of polarization a little bit. It doesn't mean that that's the correct answer on the sensibility question. I certainly don't think we have cable. Tv sense bill. In fact i tried to. I find that pretty hard. There's a different set of issues. That cable argues over on a given day whether you're watching box cnn or msnbc. And i think that is driven by the viewers who are watching on that at for the people that run those platforms would deny m. saying that but in some ways the way social media particularly twitter and i think you know i think those are fused together a little bit twitter in primetime cable and maybe the facebook that they've all in their own ways influence each other and the topics that they cover as you can tell from my answers here. I'm desperately trying not to feel attached to one over the other. Because i do think that if you do and you worry about one set of viewers more.
"one platform" Discussed on Recode Decode
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"one platform" Discussed on Recode Decode
"And the thing is is that uncultured. There is a big divide between left. And right you know. I used to say in that. Culture is defined by new york city. One of the ways. I i remember one time noting it just seeing it hit me on the cultural divide where there is a new york city bias that sort of creates the illusion that this is a left right thing when it's really more of a new york city versus the rest of america thing. I remember one time. I said to a boss. We were trying to do it. This isn't thousand eight. They wanted a quick poll in south carolina. And i said well. We can't pull on wednesday nights and south carolina and they said why not and i said well went to church night out and they said well. What do you mean i said in a lot of southern baptist Around the south. And if you're at all familiar with some of the more evangelical communities in in the south it's much larger than just didn't place. There's a strong evangelical community in your home state of wisconsin but not nearly as big as in a place like south carolina so wednesday night is church night. You're not gonna get any re- And particularly if you're interviewing republican primary you're not gonna find any voters at nine on all you're calling on the phone calling on cellphone. Whatever they're going to be a church well. This was news to folks that i work for new york. They'd never heard him and that's a cultural sort of discontent right. That's cultural ignorance in that sense right. You understand that that didn't make the nbc biased against religion biased against christianity just uninformed about sort of a cultural nominee that hey wednesday nights is church night in the south ails always had success in selling this liberal bias. Because on on a handful of things. Guns and i'd argue religion. There is a big difference between the cultural sensibilities of people that work in our industry. Look at i call it. Sort of four cultural centers in america right for entertainment. It's la protect. It's essentially san francisco for finance. It's new york and media and then dc for politics all four of them though have a common cultural identity when it comes to perhaps religion when it comes to some sort of cultural norms and so a guy like ails exploited that right really well over a long time so that they could say hey that cruise. There's a liberal bias. When really this was sort of a more of a urban rural divide not a left right. Divide now the republicans have sort of subsumed all of this and it's turned into this. We should have fought back better in the mainstream media. We shouldn't accepted the premise that there was liberal bias. We should defended no. We're we're stuck in. Our bias is facts. You know. I hear the attacks. In fact checkers were they. Check republicans six times more than a democrat. Yeah perhaps the republicans are being factually incorrect. More often than the democrats so my point is that we ended up in this. Both sides trope. We bought into the idea that my god were perceived as having a liberal bias. And i think for the particularly the first decade of the century. I'd say mainstream media overcorrected right. We bought into the fox motto of balance. And it's like jesus there's no balance thing the truth there's fairness that's different than bounce and so in that sense. This is why we're in this defensive posture. Today how do you get out of it when you are also competing with net flicks and take talk in fortnight right. I mean you. You are launching new products right well products. I look at it this way. i think. Meet the press as credible brand. I think when people here meet the press. I think they think it's something serious some about politics some about policy so you hope with that comes in open mind to watch what you do with. Maybe less of an ideological. Let's so that's why i'm going into these other spaces. I mean i do think that cable television is going to go the way that radio Right we saw what happened to radio was brought in mainstream right as people left radio the middle class. Radio viewer left. I don't mean middled lesson and socioeconomic sense sort of more of the the casual radio. Listener may have always had the radio on when they're in their car now always what's on whatever. They're listening to either on their on their device and no longer listen to the radio but in order to get people to create appointment viewing on radio. You had to go have a hot tape right whether basically hot take on sports attack on politics and if you look it basically the legacy cable channels whether in sports or news you're sort of seeing the same thing go the thing that you gotta be leery of and i'd say this is my own producers all the time just because something is hot in the cable news. Universe doesn't mean it's a relevant topic that we oughta spend a lot of time on hence critical racer in a critical race theory. Is that a real issue or is it manufactured issue on the right. Well eventually the answer to both questions. Maybe yes but. I'm not sure made. The press should be giving extra oxygen because i do think it means something when we delve in on an issue. They're going to be more. And more of those issues that i think create these dilemmas for those of us that are not in the partisan space because the partisan space you wanna get a lot of likes or even attention on social media have a hot take on critical racer right now. Right left or right create a hot take. You can get attention so somebody might advise me will. Hey you wanna get extra eyeballs. Why don't you do that. And i'm like what to what end right. I mean some of us have to sort of at some affinity for for wanting to do the best. We can correctly informing folks on the on the issues. They really need to know in.
"one platform" Discussed on Recode Decode
"Was when he was arguing that what was happening you know. He was defending the president on ukraine and sort of all up at the time president trump. It just evolved into just a. You have no facts on this. Really set him off. I said the president seems to be making something up and you yourself know that he's good at this and i brought up the attacks on his father and the attacks on his wife. I said he made up a conspiracy theory on that. Why would we make up a conspiracy theory about hundred joe by right. You know this firsthand. And he just lost it right. The point is a bid that serve the viewer it may have made him less credible and therefore made it very hard to take him seriously another subject and i think that's a problem. Ted cruz has to deal with right now. I don't take him very seriously on many things. He said because he was so easily bought into a conspiracy theory. And this is the same guy that used to argue donald. Trump's a conspiracy theorist a congenital. Liar so i don't know who to believe or who to trust so i do think there's a point where. An elected official disqualifies themselves from being credible person to put on the air because of their own words and actions. And i think ted cruz is arguably walking that law or may prostate franklin. So one of the reasons. I would argue that crews and others have cross. This line is election. Denial ism yes in now. What we see happening with denial of what happened on january. Sixth and saying ron johnson. The senator from my home state to basically say it didn't happen. Watts of republicans are toiling up. That line why even put them on the air. I don't know if i would the point. I always say i'm not gonna make a blanket statement but i'm not putting on a gas line put on alex jones. Either right at this point. They're the same person that said if you're the local reporter. Nbc reporter in milwaukee. He's the elected united states. Senator what do you do not interview on anything you know. I also would interview vladimir putin. I have interviewed the president of iran. These are known gaslines. Now you go into it and in some ways the audience already knows. This person isn't credible. I think if you are going to conduct these interviews with folks that are known gas lighters. Like ron johnson. I certainly wouldn't do it. Live if you do it. And i think you may have a responsibility to almost warn viewers in advanced. I'm not sure i'd do it even under those circumstances. But i'm laying out a way that if you're gonna do it and i think there are plenty of journalistic outlets like think need to do it and have to do it. Particularly you're in the state of wisconsin. But at the end of the day. You need to make sure your viewers are informed of acts as best as they can so at least form a truth sandwich which is let them know the truth before the interview and the truth after the interview in case the truth gets lost during its notable that we've mostly talked about republican figures. This is i think one of the central challenges of all meteorite even the most partisan media. I just saw that study. That said hard right digital outlets traffic plummet after trump is out of office. Trump is still the you know he still the head of the republican party but the republican party is increasingly divorcing itself from a shared. Set of facs. Right it's going somewhere else a show like yours even a show like this. One is premised on the idea that there are trade-offs and you can make them and we can have this very zayd compromises right. You beat somewhere in the between the thirty. Five yard lines. Yeah but you're talk when you describe talking about vitamin putin in the same breath Humane the united states senator. And there's a part of me that says when you go and talk to putin audiences first expectation is well. You're an american. An american journalists interviewing the president of russia like we're going to just sort of flattened america into one shared interests whether it is or not. But when you talk to a republican elected official. There's not that shared sense of expectation. There's not that flattening of interests and you're just doing combat and if one side is just off making up whatever it wants in the democrats are claiming all the facts. Like how do you even maintain a sense of. I dunno all objectivity or sense of fairness which. I think you're seeing a lot of people seem to one. Well actually i think objectivity and fairness are not the same thing you know. I in some ways. You can't define objectivity as sort of being equal right that we know you can't balance the truth that we know so you've got to be fair and have an open mind now where we did get lost in this. I would say and this sort of happened to to mainstream media in particular is that we did let republican critics getting our heads. Republicans have been running on. There's a liberal bias in the media and if you talk about if you say something long enough there are liberals who say. There's a liberal bias in the media when you see polling now right like i think i'm one of those guys. The point is if you say it enough. A lot of people believe it. This has been a forty five year campaign. I mean roger ailes and pat buchanan nixon guys and basically blaming the media for watergate and it's been a sustained campaign. Roger ailes basically built an entire media empire based on this premise that he created during the nixon era.
"one platform" Discussed on Recode Decode
"Of my thesis on this show. Is that the distribution formats for media often shape the media itself in extremely dramatic ways that are invisible so meet the press radio show broadcast show. There are big radio broadcast television. Gatekeepers the multi have to come there. They have to literally meet the press. That's all different now. We have eliminated lots of gatekeepers. Your gatekeepers joke is. I'm holding up a gate. There's just no walls that the hinges to the gate connected to anymore. You hold up gate you want. But there's no walls on each side of the gate so you've really you're not. You're not opening or closing the door for anybody. Yes but it's still true that you know being on broadcast television show called me. The press has a lot of signifier 's so even in my career and the editor in chief of the verge. But i'm also cnbc contributor. Never show up on cnbc. My parents are more excited than whenever i publish. Something which is true and this is true for almost every digital journalists. I know that but he worked digital journalism right before it was cool. When i was at the hotline. Yeah before join nbc. I did this for fifteen. Was the editor in chief of trade publication about the amount of times. I explained my own mother that i had a real job for a living. Okay over that fifteen years Was astronomical and i went to work at a company. She heard nbc. Oh now i know what you do for. A living these signifies are enormous right or meet. The press has all these cigna fires traditional broadcast media. Cable news has all these signifies you have access to signify that you can keep people in or out of that room. How do you decide who gets to be in the room to gets to be under show. Look i look at it. As a what's ultimately what is my job and one of the things that i've identified as my job isn't as an educator. My job is to educate you on the next of politics and policy right so alternately. It's about who were bringing on is gonna help. Hopefully the viewer understand acts better ex could be a political dispute behind infrastructure ex could be infrastructure policy itself. Ex could be who's going to be running for president while you're not gonna see a lot of a legislation take place in an even number or something like that. So i'm not interested in the gas if it's about picking a fight gonna bring in because one of the things we learned is why people watch me. Depress people that watch cable news are looking for affirmation. They're not necessarily always looking for news anymore. They're looking for a little bit more of a point of view in one form or the other. According to at least what we've noticed our viewers our viewers are trying to you. Know some of them say simply to get better educated. So i can talk to people at work or for whatever reason it is for their own. Now keep up today with the new cycle. I know there's a lot going on. And i think for instance in the trump era sunday shows in general for all the reasons you pointed out earlier. Which is they're not the only gatekeepers anymore. They're not the only place to go to find out. What a potential presidential candidate what makes them tick but we are pretty good filters at what matters and what did right. And that's what. I also think that we provide as a service. We're sifting out the crazy and trying to keep you know we're not sit. Look there's sometimes you gotta we gotta tell you about the crazy because the crazies having an important influence on decision-making country but ultimately i we try to go back to. What's in the best service to the viewer. And in our case. I've you my viewers somebody whose historically informed but may not be living and breathing the new cycle. The way i do for a living right. I have to for living. But they don't necessarily read it. So if you're wondering that's the line. I sorta strived for straddle. So let me give you an example that i think one time ted cruz. We cover section two thirty. Which is the law that says platforms moderate. We covered a lot. Ted cruz went to harvard law school. I know he's read third thirties. Easy to read. Everybody should do it when he six words. We talked professor cough. Who wrote that book many times. You can just read it. I know he's read it. I know he has training to read it. I know he's read the court opinions about it. He lies about it all the time. He's constantly saying to thirty says something. It doesn't say if you have ted cruz on your show. And he goes on about how to thirty says something that doesn't say now you are in combat right. You have to push back on him. And he's an he's going to keep lying to you. He's and he's not going to back. We'll see this is a case where i don't know if i put them on. We go through this debate a lot right. I never say never on anybody. But i'm not going to put somebody on. Who i know is knowingly. Going to gas light the beaver if they have a specific point of view. That's making an argument about something. That's one thing for instance. I had john bolton on the daily show today. A lot of people may not like john bowl but john bolton's got an ideological point of view a national security issue. There's an honesty to his point of view. That isn't simply about raising money off the internet on that topic right again. We can have a debate about whether you know. Well he's wrong about x y That's fine you know. I understand where you're coming from whether there's honesty about how he advocates for his position. If somebody's going to be dishonest about how. They advocate for something. That is something we have to take into account and i think that is something you have to take into account and interviews. If he is on there to only confuse the situation. Yeah i have to think long and hard about whether that's a good idea. It's the last time. I had ted cruz on probably been about a year and a half..
"one platform" Discussed on Recode Decode
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"one platform" Discussed on Recode Decode
"But the policies themselves don't resolve into tidy moments where you can say that person told me the truth about what their policy objective with do or this person had a great idea and it failed in the market of policy ideas. For how do you bring that to a resolution. Because i think that's to me one of the reasons. The more partisan journalists are succeeding. Right now is they're constantly talia narrative and that narrative comes to end points whereas i think kind of traditional journalism doesn't allow for this in points. I take your point now. I would say this. The political marketplace does reward folks who eventually were proven right. Rock obama is he president of the united states without having a demonstrable speech where he came out against the iraq war he was able to show his judgements. He came out against it in two. There was proof he came out against it in. Oh two it was about the closest thing i could think of when you were going with your like all right is there. What can i think of. And i'm like well the iraq war in hindsight right. Here's one of these. Subjective challenge your back. I would argue the iraq. Words is like a formative political doubt right. I was in college. My friends are protesting written getting arrested on lakeshore drive for protesting. If it felt like everybody in the country under the age of twenty five knew it was stupid and the media at the time which was not the internet media. The big broadcast media was like we're doing it. We're charging after an out. I feel like i'm going to be paying for the iraq war for the rest of my life in some way right That is split that has completely broken. Open there's not an issue in america right now where you cannot find some collection of choices making an argument procon in the idea that because obama was against it and he got elected it still doesn't change that repercussion. Right that long running reprecussions but it. It worked for him and gave him credibility on other view. Yeah now lemme argue the other side of it. Tax cuts republicans have argued for your tax cuts paid for themselves right. There is not a liquor truth there is no supports this anyway and then when you present them with the data the tax cuts pay for themselves all well. They would've had they not done this or they would have had you. Not you know so. The problem in american politics is it even when somebody's point of view. Is you know the rationale for decision. They make is proven wrong. They usually because there's enough of a following on one side or the other there's enough people invested in making sure that even when their narrative is wrong they have to defend why it was wrong is that they can say well. It would have paid for themselves. Had there not been reckless ending by the liberal democrats. Some unprovable ambiguous shot. That sort of sounds good to the base of party act so i do see what you're saying. This is the hardest part of. I think covering politics is. I always say fact. Checking is sometimes very subjective in its objective because what i said said on tax cuts that checking. There's no proof that is true but it can't rule that it's not true because they're arguing actually over future facts you know pay for themselves if these ten set of things happen to well. Those things never happened. It doesn't happen in the real world. This is wrong so in that sense. Your point is accurate. Which is this is an extraordinarily subjective world sports and tact ultimately the product works of the product doesn't team wins or the team loose. When you're a small business owner know it feels like to be drowning under a sea of emails whether you manufacture scooters or sell coffee. it's a familiar feeling chains. Get longer information gets mixed up pretty soon. You're sending your bean distributor in order for more yellow toner. What was streaking. Go from treading.
"one platform" Discussed on Recode Decode
"Director at nbc news the moderator of meet the press. Welcome to you decoder. Thanks for having me longtime listener called. i love it. there's a lot of talk about. You've got some new streaming products. You've got a new extension meet press on peacock which dive into. I want to start with a very dumb question okay. meet the press. Is the longest running show on television. Started nineteen forty seven right. Why is it called. Meet the press because it was a press conference. Believe the voice over at one point. America's press conference because we didn't have white house briefing in nineteen forty seven. We didn't have pentagon briefings in nineteen forty seven. We didn't have state department briefings. Nineteen forty seven so the initial premise of the show besides marketing. A magazine called the american mercury magazine. Which is they developed. A show and its sole sponsor was the american mercury magazine which mr spivak owned if martha rountree is the first moderator but wants to be sort of have owned the show at an own this magazine. The show was started to promote the magazine. Ironically the magazine doesn't exist but shows still best shot to marketing departments out there. Your work outlast. The product you. You were promoting but the idea was just that they invited different members of the press. Four that's who made up the panelists questioners and you invited newsmaker onto take those questions and at the time. There wasn't anything like it. There weren't televised press conferences. Presidents didn't take questions very often maybe a couple of times a year let alone senators. Or you know you'd have the local reporters that they might have in. So this was a first and a dixie started radio. Obviously that's why it was called that this is a show where the title was very literal back when it started. It's obviously a little less literal today. The reason i asked that question. Is i think one of the big challenges for all of us. The media is making sure we attract a new audience a younger audience over time. We bring people along in. I the idea that a politician would come to meet the press on one show once a week. That's seems very far fetched me now. Politicians are constantly meeting everybody all the time on twitter on facebook other social platforms at some point. Politicians are going to start dancing on talk in so the notion that meeting the press is a is a forcing function. I'm curious if you think the title holy back in some way. Because i think a lot of people listen to it and they think they will meet the press that it is instruction to the audience. It's a fair question. I certainly don't let the title limit. What i think the anderson of of the show should be break. I don't believe it's one show anymore. I believe it is a brand that is about politics. And you know the intersection of politics policy. But i i would argue everything. Old is new again while politicians appear to be more accessible than ever. They've never been more hesitant to actually take any question. That is not friendly anymore right. You have politicians lot more on the right than the left. But there's some on the left who just want to go to the friendly confines of a place where they don't get to have to be challenged and things they don't want to be challenged on. They wanna talk to a specific audience. So you know. There's a part of me that thinks i got almost use this old brand as a sledgehammer to get folks back it up. It's a good thing to show up and be uncomfortable and unfortunately right. now they're too many elected officials too many people in power. Think that there's more to lose than to be gained by taking tough questions and so that's to me the challenge that i'm concerned about those. I don't ever want to be in the access game and yet the access game is paying a lot of bills in the social media. Influencers in cable news space. That's not a good thing for the democracy may be good for a specific business or specific show but it is bad for the larger goal of accountability journalists. and so. that's something i worry about. Which is maybe an argument not to drop the name. What do you mean by the accents games. Paying a lot of bills in the social media influence or space. I think there's a lot of folks who want to build an audience based on access access to politicians who politicians or political figures or celebrities is not just an out sex right. The biggest competitors to mainstream journalism are the new model of journalists who some of whom could make their name because they have access to a couple of important constituencies either individuals or specific constituencies and then they sort of build a business off of that and then you know even if they started under the premise of some journalistic guideline as to why they started their program or they started their their why they got into this the audience we've created decide to feed the audience because they need to keep the audience in order to keep the business model. That's one of my concerns about where we're headed with the modern media landscape. I hear this all the time from the tech industry. You can levy that same criticism at cable news. Networks you can renault at the new york times the athletes. I can go sportsworld tech world. We know that in your in the tech world right. There are apple reporters. They don't work for apple but you know who they are right. Yes yeah you get my drift. You know i. I know there are some there are some folks in our in our ecosystem who it feels like. Sometimes their jobs to carry water for apple now that said right the verge exists in the center of ecosystem and there's lots of other big publications that center that ecosystem. Do you think meet. The press exists in the center of the political system in the same way. Our job is to let others decide whether we are. But i think my argument is worth credibility. Play right we've got to be seen as credible in the mainstream media is not about being down the middle. It's about being credible with facts. Honest about how we're covering politics. I would say a cover politics as it is not as i wish it were. It doesn't mean. I'm not gonna cover ideas. That might make things better in some form or another. And that's why you know what we're doing meet the press reports and things like that in part of my sales pitch to somebody to come on the show is. Hey you're more credible. If you take uncomfortable questions you know. And i even say you know what if you don't even like it. You can just crap on me in the interview. Social media friends. I don't care right. I do think that some fennell said separates what we do and what others do is i. Don't care if i'm like now. I say this and of course i care if i'm like right on the human being but i can't really do this job if i'm more concerned about whether i'm offending the person i'm asking the question to rather than asking the question that i think needs to be asked. So that is the world we have to exist in. Why is the burj incredible place for me to find out what's happening in the world. That's real and what's what's a pump and dump over time you guys have got the credibility it says okay when you're reviewing a samsung product. You're reviewing it on the merits. Not because they're advertiser or a potential advertise right. I'm working in the same way. i'm workin insane world. i've gotta be pitching. That's what i've got to be presenting. That's what i've gotta be south. That makes us. It doesn't make sense. Actually that brings me to kind of an interesting point of comparison and something. I think about a lot with the verge we. We were explicitly founded ten years ago and have held onto the idea that people come to verge four personalities for us. Debone our leader of your your views. All the things people trust him. They like him but one piece of that puzzle is he is making explicit subjective evaluations of products. You can trust them or not. You can agree with them or not. And i can tie the new cycle of tech to at the end of this cycle. You're an a product we're going to hear the features. We're going to hear about the antitrust implications of apple bundling a weather at whatever and then is going to hold the phone or i'm going to hold the phone and say it's an eight. All of this stuff added up into this thing. You can hold and you can spend money on it or not and we're going to tell you that's a good decision. There's something tidy about that. I think the actually the only tidier coverage area that i can think of is sports. You can cover all the stuff and at the end. Tom brady wins the superbowl. Just gonna keep happening until somebody else win the super bowl. It's not the case in politics..
NYC's 1,000-Lawyer Law Department Targeted by Cyberattack
"Cyberattack disrupts new york city law department the new york police department and fbi cyber task force are investigating intrusion into the new york city lot apartments it systems which could potentially have exposed sensitive information belonging to more than a thousand department employees on monday. The city government confirmed the incident and restricted admission into affected systems preventing government lawyers from accessing documents. Though the excess restrictions have disrupted court filings a law department spokesperson indicated that the agency was taking steps to minimize the impact cases. The incident comes just days after the metropolitan transportation authority confirmed intrusion by hackers into its databases amazon successfully presses to omit consumer protections from senate china bill on tuesday. The senate passed legislation aimed at countering china's growing economic power however after aggressive lobbying led by amazon. It excluded a measure designed to protect online shoppers from counterfeit and dangerous products. The measure known as the informed consumers act would have required online marketplaces to bolster identification procedures for third party. Merchants who sell on their sites in order to better weed out it stolen in unsafe products from rogue sellers. The bill would have been forced by the federal trade commission and violations would have been subject to civil penalties intel fixes. High severity vulnerabilities with june. Twenty twenty one platform update until his issued fixes addressing. Seventy security vulnerabilities as part of the june twenty. Twenty one patch. Tuesday according to intel's director of communications jerry. Bryant half of the vulnerabilities were discovered through. Intel's internal research security. Updates of note include five high. Severity vulnerabilities impacting. The intel virtualization technology directed o products. The bios firmware for some intel processors and the intel security library until detailed the security flaws insecurity advisories published on wednesday on its product security center
"one platform" Discussed on Pond's Feed
"I've been really investigate. The things that some people are experiencing on instagram or other platforms. But i'm not discrediting. Because i think that when you get to be the big and you don't have any other Everybody's going on one platform that might be an issue. Sometimes i mean there have been moments where twitch has like. I think it was due to four night. There was a fortnight event where they had glacos show up in. That event was so big that it actually is so you know. Fortnight has weekly events. They have actually crossovers with like okay. Well then something happens on for night. But this event timed event that they had gone on for night was so big that it twitched shutdown momentarily and there are a lot of twitch streamers that boss connection and they lost their stream. Time 'cause there's an overload amount of people on four night. I don't know how you can control that. But when you have other options like youtube base for or name another. I don't know twitter is going to get into that. That'd be weird for twitter to do go pass a twitch stream avoid twitter's getting into youtube content heard like video continent right. Yeah there's a video. What the game was but it was one a somebody an actress that i recall in she was doing something that was playing specific game but it was. I was looking for lake. And it's only seeing the twitter version get couldn't take for make to go directly where it came from suggests it was hosted on twitter. That was different. Sounds like less than the past two to three weeks. Same time though of merck sucker board is a trump supporter so the screw is why so. He publicly said something about his related. Well yeah you. He was supporting. The trump campaign for mark zuckerberg thanked anyways as okay. Well that the happen. Yeah i don't know l. I'm i'm rooting for gaming I've actually some twitch streamers say that they had a better time streaming on face gaming they on twitch though facebook gaming gets to be a big deal than you know. How are you going to control it. That's no question. I have one something gets big is that how are we gonna put all these systems in place who can tell light will face gaming like how are you going to put rules in place. We're gonna make sure that the rules mark zuckerberg like where are you doing mark mark. Where are you doing over there. 'cause i in twitch she can have in seth that are automatically bands things like that. Are you going to have all these bells and whistles of twitchen of u2 gaming led to see but you never know. i mean. There's a chance. And i don't want to discredit face. 'cause main people make a living off of their whether you like it or not. That is what we have on. Show today next week we'll talk about dusty to craig back i. Greg told me that you told my experience of that game. So i'll have to say you don't know everything i really..
"one platform" Discussed on Telecom Reseller
"So all the tell is a cloud-based phone, service. Provider we offer unified communication for a choice is a full-size. We help businesses connect multiple locations work from anywhere on any device. So, I understand you've launched a free and unlimited video conferencing tool for your customers tell me about it. So during the pandemic lost here we saw the need for businesses to collaborate. Yep. We're using video and we came up with this product just to help streamline this this need. And we incorporated this videoconferencing solution into our platform. So now they have the voice chat SMS, facts, and video on one platform that they can use from any device. Now, as you said, this was, you know, an imperative last year as we basically had to move to remote settings and so on, but this is address ongoing. Industry pain points, does this help industries fix some of the problems they had even prior endemic. Yes, definitely. So the conferencing or collaboration in in general, that was videos is needed for a specific sectors sectors. And also the remote working. Just accelerated the need for the, the complete solution. So the, the dynamic just accelerated, these types of services and put the focus on it. So why is very yep. Conferencing become an important asset for organizations that are leveraging the hybrid work model. So basically a collaborating with.
"one platform" Discussed on Podcasts – Telecom Reseller
"So all the tell is a cloud-based phone, service. Provider we offer unified communication for a choice is a full-size. We help businesses connect multiple locations work from anywhere on any device. So, I understand you've launched a free and unlimited video conferencing tool for your customers tell me about it. So during the pandemic lost here we saw the need for businesses to collaborate. Yep. We're using video and we came up with this product just to help streamline this this need. And we incorporated this videoconferencing solution into our platform. So now they have the voice chat SMS, facts, and video on one platform that they can use from any device. Now, as you said, this was, you know, an imperative last year as we basically had to move to remote settings and so on, but this is address ongoing. Industry pain points, does this help industries fix some of the problems they had even prior endemic. Yes, definitely. So the conferencing or collaboration in in general, that was videos is needed for a specific sectors sectors and also the remote working. Just accelerated the need for the, the complete solution. So the the damage just accelerated these types of services and put the focus on it. So why is very yep. Conferencing become an important asset for organizations that are leveraging the hybrid work model..
How to Setup Your E-Commerce Marketing Strategy for Success
"Talk to me about some of the tools technologies not only from a market operation standpoint but also from an analytic standpoint that you suggest marketers use so to your question about the tools themselves been. I think the big challenge here isn't which tools to use but how they're used by their independently or as a group right now. There's thousands of available products out there that performed point tasks really well but for this industry very few of the have been built specifically for advertising. What i worry about with marketers is that they're aiming for a strategic impact to the business yet the using a combination of independent disconnected point solutions. We quite often see multimillionaire media budgets. Being run on pretty much. What's available whether it's google sheets or trello slack. Asana that's fine but i think the alternative is an integration with all these essential functions the more you can integrate your operations analytics and workflows together. And the more you can bring all your channels into a single location. Either natively or with negations. The more efficient you are finches actually built an offers this first platform to actually plan executed. Manage all your e commerce. One place you can do it yourself. You can build this outta. We've seen it done but we had to build this partially because our clients were asking for the other thing. Is that by consolidating your actually generating efficiency and this becomes a powerful differentiator for brand. They spent less time collecting the disparate data sources and more time applying strategic thinking to really growing and scaling the efforts that the business needs. Ideally that would all be done in. The same tool made should be able to focus on both identifying the observations and then applying those learnings in some workflow all within the same platform some people have started to add a and automation on top of that and that takes it to the next level as well. The last point in this ben is that whatever tech stack brand adopts it has to work within the organization and it has to be usable across the organizations existing resources. A brand needs a text stack. That is business friendly and works with their current size and skill maturity within the
What Medium Tatianna Morales Sees in Her Own Future
"But the morale is always knew that she had special gifts and she has built following and business by taking her unique intuition and her skill for tarot healing and applying it to personal development. Today i talk with the entrepreneur an instagram star about where her intuition has led her and how she's building an empire that is bigger than any one platform. Thank you so much for doing this. Of course thank you for having read. Would you take me back to the first moment in your life when you knew that you had these gifts the earliest memory that i have to be around maybe six seven eight years though very very young essentially when i first discovered playing cards or tarot in general would i would do is. I had this bad habit of just bringing toys to school. Right and one of those things would be playing cards and i didn't grow up particularly with a family that was familiar with devastation. Tarot you're going to let the culture we have. The i wasn't raised around any of that so i don't know where i had the antics of old. Let me bring these cards to school. Start reading kids in people. I would just make things up in my mind. The hearts would be loved. The clubs would be locked. The spades would be bad luck and literally. I'm a little bored at lunchtime negotiating. Hey you want this. Reading lemme exchange for a putting or some chips. You know. that's my earliest memory of doing that. Now anything actually more poignant than that would be in high school. When i would re poems again during lunchtime or i would bring the cars and the memory would be just done having very impactful face because you know i went to school. Where was predominantly latinos. In so i was reading dominicans. Puerto ricans colombians. What have you and so within the culture you have people that go to readers and
NASA Uses 3D Printing to Advance Nanotechnology
"Sultana and her team at nasa's goddard space flight center or working on advancing technology capable of sensing minute concentrations of gases and vapour as well as measuring pressure and temperature and transmitting that data via a wireless antenna. Nanno sensors are known to be highly sensitive and laurie source. However the fabrication process is very complex and lebron intensive we try to address these issues by using an automated Three d. printing process it offset printing process developed by our collaborator at northeastern university. The printing process applies nanomaterials layer by layer to create tiny sensors. A suite of sensors could be printed on one platform and scientists could then use these devices smaller than a cell phone to create sensors that monitor astronaut or give us information about the environment on planetary bodies
"one platform" Discussed on Podcast Help Desk
"And you know focusing on one platform because that platform may have hiccup or that platform might decide. They don't like you Spotify is pretty famous for that if If you're doing something in your show that they don't like politically or they don't like because you're playing music On your podcast. And you shouldn't really do that anyway unless it's You know you own the licenses and stuff to that. But even spotify doesn't matter if it's indie music or or whatever they can just arbitrarily now we don't like you know and if you're focusing on just that one platform.
Leslie Samuel on Choosing Your Platform
"Leslie you went from being a high school teacher. You tried a few things out in the affiliate marketing world and they said it to choose blogging as like your first all in real platform so kind of talk us through that process. What made you choose blogging as your main focus platform at the start. Yeah so it's something that i stumbled into because i had been doing some of the affiliate marketing thing. I had been using a forum in order to get in front of people and then get them to complete some of the that had and so on and what i notice was in order for me to continue getting people to do business with me as constantly be and forums and an answering questions and if i stopped for a little while then my business went down and i remember at that time i stumbled onto an e book about blogging and learning how people were creating these blogs and creating content and putting it out there in a way that google started indexing their content and people would start finding them that sounded like a more attractive option to me so i decided you know what i'm going to do my own blood. I'm going to create content. I'm going to answer the questions that my potential audience the things that they are asking the things that they are searching for so that they can over time as my blog rose in authority. They can start finding me and from there. It's i mean it's been a game changer. For me now that i have my own platform and have been doing it for all these years. People find me and as a result of that they do business with me and my business continues to grow as a result and i love the whole concept of owning your sandbox. Like absolutely what you do brother you own it like. That can't be taken away. that's what i love about. Podcasting and social media is great. Hey that should be part of your plan in some levels. Fire nation when you get down the road but at the same time because remember. That's not your sandbox. that's mark sandbox. Or that is fill in the blanks. Sandbox things that keep in mind for sure and one thing that i tell my audience over and over again is focus. Follow one course until success so talk to us about the significance of at the beginning or want to get into what you've done afterwards. Obviously but at the beginning of really just going all in on that one platform blogging that focus. So when i started. I was a high school science and math teacher. I don't know if you know anything about teaching at a high school but it's not always a walk in a park and it was. It was a boarding academy so the students live there. We their teachers. We were their parents. We were their proxy parents so it was a whole lot going on there. I knew that if. I didn't focus if i tried this. And that and that it just wouldn't happen right it. I like to use the analogy. I used to teach physics at the high school. And if you take your your fist right. And i take my and i hit my thigh okay. It might hurt. But if i take my face and do the same thing but instead of hitting my thigh i think a little needle and i put it on my thigh. I do the same thing i guarantee you. I'm going to scream. And the reason for that is. Because i'm taking the same amount of force the same amount of effort and applying it over a much smaller area and because that area of focus is so small the pressure. The impact of that is so much greater for me as a busy high school science and math teacher. I couldn't spread my effort out everywhere. I needed to focus it on a smaller area so that i can have more impact. And that's exactly what i was able to accomplish. As a result of focusing on blogging.
This newspaper chain pivoted to digital subscriptions, and it's working
"The last fifteen years not been kind to the local news industry with thousands of newspapers either reducing staff or closing down entirely but not all newspapers have been affected equally and some of the hardest hit chains were owned by hedge funds and private equity firms that had no actual interest in investing in journalism. Family owned newspaper. Seemed to have fared better. And that seems to be the case for form. Communications a chain of newspapers and other media outlets situated in the mid west a few years ago. The company's newspapers rolled out a digital subscription model and so far it seems to be performing above expectations. I recently interviewed stephanie. Shorter forums chief digital marketing officer about the gargantuan amount of work that went into this pivot and what strategies resulted in the most success before we jump into the view. I wanna talk about a recent article published on my newsletter. I went deep on the company called blocks group. It started out. As a cryptocurrency events company before launching a thriving podcast network that generates millions of dollars in revenue both founders walk me through how grew the business and their plans to build a crypto focus news organization. There's only one way to read analysis like this and it's by subscribing to my substance newsletter. Go to simon's dot sub stack dot com that simon owen stott sub stacked dot com or. Just google the word. Simon owens and newsletter. Okay onto my interview with stephanie. Hey stephanie thanks for joining us. Yeah thanks so much for having me simon. So you work for immediate chain called forum communications Tell me a little bit about that. Like where is it. What kind of media properties doesn't own. And how long has it been around cell phone. Communications is a family owned media company. We've been around since eighteen seventy eight Were actually located in the upper midwest. So we have properties in north dakota south dakota wisconsin and minnesota Our headquarters is in fargo. North dakota And we have twenty plus print and digital news brands all throughout the midwest as some broadcast and commercial print divisions as well and that's completely family owned as opposed to you know somebody's larger chains that are owned by private equity like this is like a longtime family owned newspaper oil. It's not just newspapers but mainly a newspaper chain. That's exactly right. It's a sixth generation family on media company. So it's been owned or operated by family all throughout its ownership so you were brought in as its first chief digital marketing officer correct like why did they build that role for you. Yeah that's correct so a while. Back a bunch of executives were sitting around a table and really talking about what the future of the company looked like and They knew that they needed to create a digital subscription model. But they weren't exactly sure where to begin and so brought in a consultant who used to work at the new york times and she came in and started to give some advice and she said well first off Where's your marketing department. And they all sort of looked around the room at each other and they said well we don't have one and she's like well that's step one so They followed her advice and they posted a role for chief digital marketing officer. And that's gonna wear my role came to be. And what was your background like you. Didn't you didn't work newspapers before. Did you know this was completely new for me. So i previously worked in the healthcare benefits space. But i was in marketing. Their i was. Vp of marketing for local healthcare benefits company and Really just took a leap of faith after meeting with the the people at the form. Communications office And really loved what i heard about what they wanted to do. And decided to really switch gears with my career and it was really great decision and and basically kind of you know the even though you weren't in media this was about like kind of product tising and and selling something directly to consumers so it's sort of like fit within. Still within your purview. Of of what you knew about right exactly so my previous role Prior to coming to form communications was all about selling a product to consumers and so This really isn't all that different. The the product has changed And what i really like about it. Is i find it a little bit more mission driven a little bit more purposeful and can really get behind the the why of what we're doing and Yeah that's always really appealed to me. Tell me about your first few months in the role. How did you get the lay of the land and begin building strategy for the expansion into the digital subscriptions so i would say the first few months was really like drinking out of a firehose as they say it was being thrown into a lot of new things that i didn't know a whole lot about And so i was really guided by. Just what i did know to be true. Which is everything about how to market something to consumers and the the biggest challenge there is we had previously been giving our content away for free online and now we were heading to this model where we weren't going to be doing that anymore. And so the biggest thing to figure out was how can you move from giving away your content for free to starting to ask people to pay for that content and we decided that the biggest the biggest strategy there is. We need to invest in content. And we need to invest in our products. And so that's what we did. And media's is kind of like a really weird industry that's not like a lot of other industries in the sense that like the people who are building the cord core product. Which is the editorial or kind of weirdly separated from the business side in different ways and they're all kinds of different ethics rules in different stuff like that like. Did you feel like you need to educated on like how media company works as opposed to like pure consumer products company. I did there. There was a little bit a friction at i. Just you know with some of the decisions that you have to make about for instance what you put behind the pay wall. No one when there's an extreme community safety story how do you handle that. From an ethical standpoint you want people to be able to access that kind of content and so a big part of the early days. My role was sitting down with people in the newsroom. Inter division and just understanding how they operate and what decisions they have to make and then how does the pay wall change any of that if if it does so. What are some of the major hurdles that a legacy newspaper chain has to consider that a like a brand new digital site. Like my the one that i run like doesn't have to think about like you had to figure out how to take these princip scrubbers in these legacy systems and and combine them with a paywall which is from a logistical standpoint. That's pretty difficult to do right. It is quite difficult in fact I would say the most challenging piece of all was just the technology component of everything so we had like you said legacy systems and then we needed to integrate that with all of these other systems that were newer so that the email platform the paywall platform obviously and so many other pieces and when we were grappling with all of that we actually secured help from another consultant. Who used to work at nasa. He's really bright. Guy really has a good hand on technology and he helped us draw out. This integration map. And he's drawing all these lines from one platform to another and it just looks like this giant messy web on a sheet of paper and he looks up at all of us and he says this is complicated and you know if the guy from nasa complicated it's complicated and so that was by far the most challenging part and it's never ending. I mean every time we had a new system integration and that's the part that really a keeps us up at night sometimes and did you have to overhaul the whole website or was there just like a way to just put some key. Take some kind of membership or subscription platform and just put it over the website. I wouldn't say we had to overhaul the website but we made the decision that we wanted to because again we were going from this state of giving away our content for free to suddenly asking people to pay for a product that we weren't previously asking them to pay for and so we wanted to make sure that we are improving that product and improving the discover ability of the content. That people wanted And so we decided to before even beginning to implement the paywall. Create a plan for redesigning all of our network of news sites that sort of step one and then from there. We felt good about launching that paywall on top of them and so prior to launching. I'm guessing that you were kind of projecting convey conversion rates like how. How quickly did you hope to acquire new digital subscribers to where it would make up a significant part of your business at least prior to launching. We really didn't know what exactly to expect. you know. we had talked to others in the space and they they had shared stories of pretty decent growth in the first few months but pretty low expectations overall. Just as you grapple with all the challenges of implementing a new model like this and so we just sort of set an arbitrary goal of ten thousand digital subscribers in the first year It wasn't really super scientific. We just felt like that seemed like a reasonable goal for our entire network of sites and then we wound up tripling that in the first year and so we who either really underestimated our goal or we really Did surprisingly well for what we set out to do. But i'm gonna hope it's the second one. Yeah so ten thousand subscribers across twenty different newspapers Seems like a reasonable goal. That you
Ordinary Dude Creates Meditation Books for Men
"John. Wailer has been meditating since he was seventeen years old. He says that it's helped him. Overcome anxiety panic attacks and even saved his relationship with his now wife was actually his girlfriend at the time. But unlike a lot of meditators. John doesn't completely by into the hippie culture surrounding meditation though. He says that there's nothing wrong with that. He found himself wanting to connect with people outside that space especially hoped to encourage men who had previously written off the idea. That's his desire to write an ordinary dudes guide to meditation john to dispel the myths and preconceived notions about meditation. But this wasn't his first experience with writing professionally. John works as a freelance writer and published his first book a few years before called backpack abroad now through that first publishing experience he ran into many pitfalls it a difficult time. Learning how to self publish on amazon says that he didn't have a great cover which makes a big difference so he's changed since then taking all that he'd learned he wrote him publish his ordinary dude guide. Unfortunately the second book didn't do well eater and the first six months. It only sold twenty copies. John was disappointed. He really believed in his book. And even though it was nonfiction he knew he had a novel idea. He couldn't find any other meditation. Books that catered to men and especially non that had a beer can on the cover. That's when he discovered amazon advertising he started using it an invested. Just twenty five dollars a month i. He sold twenty seven books in august that year and then released a paperback version september. Once again he saw a significant increase in sales. He hit his first five hundred dollars in december of that year when he spent one hundred and twenty five dollars on advertising from there he figured out that marketing was his key and he began to write even more books. In fact between october twenty eighteen in september twenty one thousand nine hundred. John published four more. Titles like the meditation guide. The new books also centered around themes of enlightenment and mindfulness. They were all directed towards his target audience of well ordinary dudes. Sales didn't really pick up until his six called a dude's guide to the couch. That one wasn't unexpected. Hit regularly bringing in five hundred dollars a month on. its own. the whole time. John was writing. He was also focusing on improving his advertising strategy. After learning how vital it was to the sale of the first book. He knew that learning as much as he could be invaluable to the future of his business. This meant expanding beyond amazon. Putting all of his advertising eggs in one platform basket was dangerous as he saw it. He was playing on someone else's turf when they wanted to change the rules his sales could plummet actually happened from time to time which served as a good warning now. John uses many strategies although he's had a blog for years it wasn't until june two thousand twenty. He began posting on it frequently in september. Twenty twenty he began using this service q promote to boost his blog. Posts using this service has posted racked up over twelve thousand shares in just the last four months. Not only that but his sales went up by twenty percent. According to john this is one of the techniques finally allowed him to break through making a thousand dollars a month consistently and get the biggest bang for his book moving. He currently has six more titles. He's in the middle of writing six much more prolific than me. But he also wants to spend more time freelancing which is his main source of income. Not only that but he wants to do this while still expanding his knowledge marketing for a while. He was pencilling in way. Too much work and his health began to suffer since then he's decrease the workload taking care of himself more and his businesses thrived in response. John confident that he will continue to rise to the challenge spreading the word about meditation one ordinary dude at a time. So think about this idea of a large market that we associate with a certain type of person whether right or wrong. Maybe there's some stereotyping there when we think about meditation for example. Obviously it's not all hippie. Women who meditates but what john observed is there are a lot of men who didn't connect to it or didn't relate to at least on a surface level so that's the question. What other markets can we associate with a certain type of demographic or psychographic where the topic the actual thing can be relevant for lots of other people if only the messaging is changed. Somehow i think about in portland. There's a woman owned school for carpentry and other trades and it's not just women owned it's classes for women to learn about carpentry and all these kinds of traits story there. But i assume that at some point they thought you know there could be a lot of women interested in this but historically women are not targeted by other schools workshops or classes. There's been association that it's mostly men who are doing it anyway. It's not all about gender you can think about something entirely different. Think about genealogy think about gaming think about something that you might not associate with younger people or with older people or something totally different. You get the idea here is like you take popular movement consider who might be missing out on it and that's where your opportunity is
The Future of Digitization, Innovation, and Customer Experience
"Bit back into history. Because i recall once we spoke about a journey that you had within comcast obviously building x want so i wanted I alone if you can share with the audience you know what is x one and then maybe few lessons from the journal making x one such a big success so the x one l. Backup the story. Where when i first joined comcast and was leading the advance video. Products group are set. Top boxes were the user experiences where we always called the blue screen but it was. It looked like something that was built on visual basic rank. The screens were little ovals. And you could pick something. And then there'd be a bit of a delay and you go to the next menu with a bunch of ovalles' you've probably a bit Then your commodore sixty four but not not the not much not much not much and none of us were really proud of the experience back. Then but that was the stated technology back then and we had partnered with a couple of companies to try to bring it to a new interactive level. And we just could not like the technology in cable had just was fairly stagnant when it came to video interfaces and so we ended up starting from scratch. It was originally a project called caliber. Where we went. And from the ground up in this was really tony werner in sri coattail with our organization started this initiative which eventually became x one where we decided to build a new video platform from the ground up and so the user experience. Now you would probably take it for granted but when we were doing back you know. I'll say ten years ago. It was stated the are where all the video was very graphical the menus or graphics and tyler and very easy to navigate and it's blended between linear tv and on demand as well as internet video. So everything's blended together. We have music in there now. So just it's really a entertainment system at this point and so that's what we ventured out to build and in winter number trials but then mass launch not just comcast but we also provided as service to other. Ms owes so for instance. Communications in the united states is a customer of ours. they use the x one platform rebrand. But the main lists from from this. If you need something to happen you need to develop on your own. Or i think the funny thing was. We didn't really set out saying we wanted to build something on her own. I think we tried to partner with a couple of companies in the past against inter. We get there. But i think one lesson for us was when you really do have to. You know transform a product space or an industry. Sometimes you just like we took team and put them in another building. You kinda sometimes you just have to step away from from all that you know and go start fresh and i think we tried multiple times not do that but we finally realized that was the only way to really break the paradigm in so that was really important. We felt as the largest broadband operator in the country that we needed to start to become more of a leader in less as less a follower of technology and so i think that was our way of figuring out how to serve lead in this space. I will say we did learn mean first and foremost we learned how to build software italy. Which was that was really. The biggest challenge for us was we'd always built. Software is oh saying earlier where someone wrote a big spec you know the product team would write a big spec handed over to engineering team. The engineering team either term to a vendor and give them that spec or start to build it themselves and the exxon was really the first time where we took on a massive initiative and singled out how to build software and build products inevitably. And that was. I think that changed the company that that changed us from being a buyer of technology to understanding how we could build it ourselves and the right way to build it ourselves it also impacted the way. We work with technology companies. Because when we did that we decided that's the way that's the way we want. Our technology partners should go software so it it started to create a bar when we dealt with technology partners it vade it and build software that way we really didn't want to be buying using their software like we. We started pushing all our partners that if they wanted to have a strategic relationship with us long term we expected them to injury and build more modular solutions and iterative quickly with their
One of the Dumbest Social Media Marketing Lies Ever
"Talk about one of the dumbest social media. Marketing lies out there that you have to be everywhere on every platform and you need to put out one hundred pieces of content today This is bad advice. It will exhaust you and your marketing team. It will more than likely make you feel terrible. It'll absolutely piss off your prospects and customers and it will in no way help you become a category queen or king but other than that. It's great social media marketing advice. Let's pop the hood on this whole thing. My friends at oracle net sweet. I the leaders in cloud. Erp they are the platform for your business in the cloud. Checkout net sweet dot com slash different. Today that's net sweet dot com slash different and you can get free product tour of the platform that you are going to want and need for running your business into the future. My friends at spunk are the leaders in data to everything. They helped bring data to every question every decision and every action checkout. Sp l. u. n. k. dot com slash di the number two and the letter e spunk dot com slash d to e and category pirates. The newsletter has set sail. Go lockhead dot com. You can't miss it there and You can set up your subscription to category pirates. Now heyhoe let's go. This is long head on marketing. The podcast that helps you develop a lens for what makes legendary marketing legendary hosted by christopher lockhead three times. Cmo godfather category design and a high school dropout. The marketing journal calls one of the best minds in marketing and the economist calls off putting to some all right. So this thing that you hear all the time be everywhere on every platform there's new platforms coming up all the time we gotta get our strategy for this or strategy for that we got us putting out content content content content. You gotta be everywhere on every platform and you gotta do it a hundred to two hundred times a day all right. So there's a ninety nine percent chance that you're doing too much most of us do we get we're marketing people. We chase shiny objects. We come up with cool ideas. We wanna try shit experiment etc etc on episode ninety. We talked about the power of shaving. The dog shave that doggy down. Remember the sage. Words of bruce lee who said i fear not the man who was practiced ten thousand kicks once but i fear the man who has practiced one kick ten thousand times in one of the reasons that many of us feel like. We're constantly behind on our social media. Marketing is dumb. Fuck advice we've heard about being on every platform and puking out all this content so let me share with you counter perspective. There's a legendary copywriter named ben. Settle s. e. T. t. l. e. There'll be a link to his website and the show notes or you can just google him if you like. He sells writing services. He's copywriter. he's got some books in some courses and some newsletters and things along those lines and he's got a very well known as well known cult. Figure a niche in the Copywriting world and if you check out his site you'll see why an ben settled does not have any social media. He's got a post out about why he cut it all out and essentially he thought it was a waste of time and so he cut it all out and i don't know ben personally but it doesn't seem to have affected his business and his profile is probably bigger now than it was a couple years ago when he cut all of his social media ties and he essentially said he thought it was a waste of time so he didn't wanna do it anymore. I don't know about you but to me. There's something very appealing about this approach. Part of me wants to go full bend. Settle in. But i have it so if this is too extreme for you or your company or your brand i get it. It's too extreme for me to probably But ben is onto something. It took me a while to realize that i should not be on all social media platforms and over time i've discovered which platforms Work and which ones don't for me so for example platforms that are tuned to sound bites and silliness. Not so much for me. I suck on twitter totally suck same thing on instagram. Yeah i like to post photos of the the hands or our cat being some pretty shit at the beach or whatever but like when i tried to do marketing podcasts and books and stuff on social media on instagram. I failed completely. I'm still not sure. I understand what a real is. And what a what a fucking this is into that is so the bottom line is on twitter and instagram. I cut it out. I still have accounts on both platforms. But i stopped trying to get anything done in terms of promoting podcasts or books or any of the stuff that i do. I have the accounts. I put photos of being upper. Whatever i do tweet. Some business stuff on twitter but my expectation is zero on both instagram and twitter there just for fun and Have never been on tiktok. I find it stupid fucking stupid. So i'm not interested. Hey if you like it by all means have at it. But you're not gonna see me on tiktok anytime soon. I gave pinterest discovered. Not for me If you a regular listener talked about clubhouse recently as i said a couple of episodes ago clubhouse it's interesting. It's great but the reality is hosting a webinar hosting platform with no video. So i've tried it a little bit. I wasn't that motivated or excited by it. Maybe try a little bit more. We'll see who don't know on that one Cora and facebook are like bees for me. there okay Better than facebook or corre as you probably know is a question and answer site and so i like both reading them and responding to them. I think that's very very cool. And when you respond to somebody's question It's a more powerful thing to just sort of posting something generically out there and hoping it catches. Somebody's i Facebook is all right for us. We've a small. Facebook group not really focused on it Check it out on a fairly regular basis and engage with people But a mistake that a lot of marketers make is they promote their facebook group We don't do that member. They're facebook's customers not yours when people go to your facebook page or your facebook group. Facebook controls what they see what they don't seem so the only thing we asked people to join is Is to go to a lock dot com and join our newsletter now our newsletter category pirates because with a newsletter. We have somebody's email. There's no tech giant in between the two parties. So when i joined a newsletter it's me and the newsletter provider when you join our newsletter same thing and when we send you something you'll get it and if you don't like it you can opt out but i don't like promoting a platform facebook because they control whether or not people see our post how they participate in our group and i think that's bullshit that's just me so with a newsletter there's no tech giant inbetween creator and consumer Now from social platform perspective. What has worked for me by a mile. The best is lincoln. And it's tune to my skills and what i'm looking for in social media first of all i like to write. So linked in is more of a longer form writing platform. Brevity is not my thing so tweets have never been what i'm good at and so Linked in is more optimized for long form written content. I also like real thoughtful dialog believe it or not that happens for me on a very regular basis on linked in a way that it's impossible on something like twitter and as a side note. I will not deal with anybody online. Who's got a fake name or you know his anonymous or any of that. I like dealing with real people. And on linked in most of the profiles there are real people. Most of them are professionals. Not morons and so you can have a thoughtful conversation with people on on lincoln and i deeply enjoy that now. We also have a youtube channel. By way of example it's mostly useless for us. Became clear to me early on that to be successful on youtube. You couldn't just drop of video of two people talking for an hour on the video on youtube and hoped to be successful that you need to create purpose built content for youtube. So we don't really do much. They're either however we did tripled down on audio podcasting and we tripled down on the newsletter for the reasons. I already talked about so what what tends to work for me is longer form content Podcasting and writing. So what is what's my point. What what does all this have to do with you I think when you think about your social media marketing whether you're doing it for yourself as an individual or for your category company and brand on a as an individual pick one platform that really works for you and tripled down on that platform. I'll tell you when. I when i just stop fucking around on all the other platforms and religious focused on linked in my life. Just got a lot simpler and much more effective. Frankly now if you're thinking about social media marketing for your category your brand and your company maybe instead of picking one pick three but just three be legendary. Those three maybe have a presence on others. I get that but only pick three for your company. Brandon category be legendary at those three create purpose built content for those platforms. Really figure it out and make it
Roblox IPO Update
"This year. They've been talking about an IPO and that was originally they announced they were going to do in November and December. They're like, actually we're going to delay it. You talk about sort of their decision to delay that IPO and instead raise the series 8 Round which came with a much higher valuation. You make the argument that hey this was a really nice called a delight to take us through why would a company would make that decision? We're going to delay the IPO and what Roblox gained by doing? So yeah. So I mean, this is a a pretty interesting and strategic play by by the CEO of Roblox by you know, the originally anticipated a traditional IPO for November and then they delayed it then back December but the second delay, I'm sorry in December they decided to delay and a lot of that had to do with what they saw happening with Airbnb in doordash. Those were two months, you know, highly successful IPOs both of them pretty much doubled on day one and so it kind of made Roblox think okay. Are we leaving something on the table here? Right because the original birth And when they wanted to IPO was was an average valuation of of eight billion. That's kind of what they were targeting. Right? And so after seeing what happened with doordash an Airbnb, you know, they felt like okay, they're an appetite here for investors to actually value robots in a much different lens. And so that was the you know, the option that they decided to take and so there there was a comedy there was supposedly a company-wide memo that explained to the Roblox employees as far as why decides they decide to take it off and revisit this strategy and so from December leading up to about January to your point. They actually were able to gather another round of Investments through a series agent round that valued them at twenty twenty nine and half billion. So, you know, you literally go from an eight billion valuation to a 29 and 1/2 billion, which is quite remarkable, right? And when you put that into perspectives you look at epic Gaming right and you look at their recent valuation went down. Leave I think they dropped about a 250 million investment that valued them roughly about 17.8 billion time around that ballpark. But you know, you take that into perspective right? You got a very successful such as fortnite that has the Unreal Engine. They've got a great ecosystem here and there at Seventeen and half and yet there's investors here that are valuing Roblox now at close to $30 billion, right? So Thursday impressive and I have to imagine now, you know epic Gaming evaluation is probably significantly increased. And so now you know it could you know, when you look at that as a comparison like, okay. Well, wow, these are two very successful franchises, but with a much different strategy, right Roblox is clearly a platform gaming strategy versus epic is a lot more of building in Palm Coast system around gaming and even outside of just gaming right the comparison to Epic Games is so interesting because I think people would assume dead. It's a more valuable company than Roblox. You mentioned the two different ecosystems. And you know with this is being said with the caveat that you're right. The Roblox is new valuation may have it as sort of a Leap Frog situation with epic games where they can take that and go to somebody else would be like actually we thought it was $70 billion now, we now might be 35 or whatever it like it sounds absurd but based on what Roblox did this year? It's clearly has a model that that could exist. So why does Roblox have so much value when compared to epic games that has that owns rocket League? They have fortnite they're bringing in all these different Major Brands into fortnite. They have the epic game store. I mean, they felt cocky enough that they got into a lawsuit with Apple after all. What is Roblox? What where's the intrinsic value from the company coming from? Yeah. Well what's impressive about Roblox was the abilities to build dead? A platform that targeted a market that probably wasn't as heavily looked upon right when you think about fortnite. It's a little bit more on the teenager Spectrum, maybe above but when you look at the Roblox a platform it the average or the the their sweet spot is really the nine year olds thirteen year old demographic right? And so there weren't a whole lot of platforms that were developed. I mean you can argue maybe Nintendo switch or even the weaving of platform but I think robots was able to sort of expand apply the this from a mobile gaming but also you can play Roblox and PC. So there's a lot of different platforms that you could play it on. That's more widely that can be more widely distributed towards kids right versus a Nintendo switch. You've got to convince your parents to spend an average of 3 to $400 on a on a system or a console. So I think that that's number one and then it's I think the reason behind the valuation here as well is when Roblox did wage Our file for an IPO they did have to of course release information. They're asked one and it was quite intriguing information that they released as far as their their daily active users and just the hours of Engagement due to the Panthers made their hours of Engagement pretty much doubled from roughly about 4 and 1/2 or four billion to almost close to nine billion hours, right? It's crazy when you think about that number, D E Yeah it like nine billion. I mean, you know to put that into perspective right you look at twitch twitch obviously is a very big streaming platform and their average wage, you know hours of streaming double during the pandemic as well, but it went from roughly about 2 and 1/2 to you know, a little over 5 billion hours, right? So you look at ROBLOX, you know, like oh, this is just one Platform One game will maybe not one game but one platform, right and they're able to track 90 million hours versus something as widespread as twitch is is is trailing in, New Jersey. Five billion in streaming hours, right so crazy to think about that. But then you also look at the daily average users of kids that are playing. It's like somewhere close to like 35 million daily average users. And so you look at that potential of the amount of kids that are playing this the amount of hours. I think if you do the math, it's roughly each kid playing it from roughly about 2 and 1/2 hours per day off, right and that's a lot of time right and and the question becomes now is okay. Well is that can even continue number one post-pandemic? I think that's where the speculation comes into play. But even if it doesn't look at how many kids had gotten onto this platform that are only going to continue being on that platform for at least several more years and then that a monetization that they've been curd based on their virtual currency Robux. I mean when you put all of that in a play-off like that's where the valuation comes in a place right? They've actually been able to monetize this amount of frenzy that these kids are going on this platform and buying, you know, using these robots to age. Not even enhance the game per se. It's really more for skins right or or how do they enhance their Avatar which is which is mind-blowing right when you think about all that. The Skins whole whole industry is the
Reduce No-shows, Fill the Schedule, and Improve Patient Experience with Michele Perry
"Back to the outcomes rockets. All marquez here. Today i have the privilege of having michelle. Perry on the podcast. She is. The ceo of relations has sast based patient centered. Engagement company that utilizes a modern and mobile first approach to improve patient and provider communication. Michelle perry has almost thirty years of experience in software and health technology an undergraduate degree from the wharton school at the university of pennsylvania and her nda from harvard business school. Just the the important topic around how we communicate patients effectively. And how do we do that at scale. It's going to be a great talk and michelle super excited to have you join us today. Thanks for having me excited to be here absolutely and and so before we dive into the awesome way. You guys engage patients at relations. Talk to us a little bit more about you. Michelle wu spires your work and healthcare the patient. You know really. This truly has to be about the patience to have been easier way to access healthcare This pandemic has shed light on. The fact that truth helped get a truly is about the patients. And that's why you know. I joined a company named relation relating to the patient and focusing on the patient. How do we make it easier for the patient because anything related to health care is high and so why don't we make it easy. Yeah and i think the nature of kind of how healthcare works and fortunately that it's complex And the need for that expertise of simplifying and getting a message to the right person at the right time is critical so michelle talked to us about how relations is adding value to the healthcare ecosystem. Exactly what you just said you still my words saw. It's all about getting the right Right message to the right person at the right time. And you know the industry's been a little too focused on patient portals and just dumping information they're figuring out the patient would find the information and it's just not working you know we need to make it easier both for the practices and health systems to make it easy for their patients to access healthcare. And we need to do it in a way. That patients are use to communicate. Say and we all carry this phone You know there are a few people in the country maybe not for the most part people have a phone kind. You know in their pants pocket or in the hand of something all day. So how can we make it very easy using that mobile device to get them just that right information and not a data dump just the right information at the right time. Yeah and so there's a flow you know. There's there's a step by step process that kind of we go through when we get care. There's a scheduling. There's there's actually going to see the clinician where you wait. I guess there's a lot of waiting and cars now with with the pandemic reminders etc. So there's a lot of touch points that potentially league we could miss and so talked a little bit about what you feel makes relations special and different than what's there today. Yeah so you know. Unfortunately healthcare has so many rules and regulations Starting with that introducing some of this technology to be patient facing can be really non thing and then you add all all the communications laws which tcp a of the can spam and. This really seems way too. Risky move forward and health care. So that's where many practice of just put it in puerto new best enough but the adoption and usage of portals. It's just really low. So what we focused on is making it just easy to get the critical information at that point in time. Whether it's about an appointment to make sure that you know it and confirm it and we have best practices where we combine own email and chat messages over the course of five three one day to get the best response rate and to get people if they can't make it you know to cancel reschedule and get them back on the calendar that you can get waitlist filled spots that they laughed and moving all of that so really combining all these with one platform that can make this really productive for the practice which would make it productive for the practice can make it easy for their patients totally.
Cleveland Browns beat Pittsburgh Steelers in historic victory
"The the weight weight of of history history or or practicing practicing or or having having your your head head coach coach on on the the sidelines sidelines or or dealing dealing with with covert covert 19 19 or or not not making making the the playoffs. playoffs. Friend Friend forever. forever. The The Cleveland Cleveland Browns Browns overcame it all yesterday, dismantling the Pittsburgh Steelers 48 37 in the wild card round, picking up the franchise, his first postseason victory and more than a quarter century, earning a trip to Kansas City next Sunday to face the Defending Super Bowl champs Myles Garrett, calling the victory over the Steelers. Poetic justice. You remember what it was like to go on 16, right? What does it feel like to get the first playoff win since 1994 for this franchise? Not only that, but the first win in Pittsburgh just been spent and leave. Remember? He entered my season. Money ended our season. My first year, maybe on 16. They wouldn't want to give us our first platform. That's that's poetic justice. But they battled hard. A lot of guys left this field screaming, Same old Browns and Kabo. What? What was the message You guys were determined to send today to the Pittsburgh Steelers. Were disrespected. I mean, with media with comments from Doo doo and no other players on the team now that that we're just gonna Come out here is W cape walking? No, they're not. I bring this on way. We're going to come out here without giving my best shot. Audio courtesy of ESPN. The victory the Browns first postseason victory of any kind since beating New England in 1995 3. Months before Baker Mayfield was born. You've got
Facebook For Mobile With Lee Byron
"Blee byron. You are an engineer at robin hood. And you're a longtime engineer at facebook. Welcome to software engineering daily. Thanks for having me. You're part of the initiative to get facebook onto mobile and this was a key inflection point in the business some people may not remember but there was a time when facebook was used as a desktop web application when did engineers at facebook start to realize how important mobile was. I think there are a couple moments over the years where that happened. There wasn't like a single inflection. Point early on. Facebook was definitely just a website that you went to on your desktop computer or maybe laptop because it started in two thousand and four. You know that's years before the first real smartphones and really two things happened in the early years of mobile one was a focus on flip phones and other popular phones that had some very basic to the internet and so facebook's for a long time had a facebook dot com mobile website and for the first few years that was really about extending to second screen and creating a small version of facebook that you can take with you and then when the iphone first came out in two thousand seven or at eight there was first version of it built as a website. If you remember the the very first version of you couldn't actually make apps for you could only make sense for and there was one engineer at facebook who did that and the following year when the software s came out that engineer through abandoned the the website that he had built i built a mobile application instead. That was sort of the very beginning than there. Were a couple other interesting moments. That happened another was through the recognition. That mobile was becoming somewhat important as a second screen. So i would say this started to happen in may two thousand nine. And that's really when i started helping out. I was the designer for mobile. At that time. I joined facebook. Originally as a product designer and touch devices were becoming more popular. But we're still very much considered a second screen as alternate experience temporarily while you're away from your desktop computer or laptop but we really in two thousand nine took a big refocus on that experience feel-good the native application for iowa that we had was extremely limited. It was built by a single engineer. That engineer had left the company had kind of started to fall very far behind. What the rest of our product is doing so we built version of the mobile site that felt good on a touch device and that actually ended up becoming really important platform to start building products for mobile one of the really challenging things that i faced when reaching out to other designers or other product people at facebook in those earlier years trying to convince them that mobile was something. Important was the scary scenario. Where you'd spend all your time in energy focusing designing and building experience for a big screen in a browser and already the problem of making it work across the internet explorer fire fox chrome was kind of problem enough and when it came time to move things to mobile the prospect of supporting in iowa native app android native app a touch website and a flip phone optimize website sounded like it would just make the amount of engineering work five x and so you could imagine that especially if you don't quite know how important mobile is it's totally reasonable that your instinct would be. Maybe we should look into that later. That's not the right priority. Now and so as a consequence. The mobile product constantly lagged behind. So when we did this effort to make the touch optimize website. Just really good just much better than anything else that we had built for mobile up until that point we kind of refrained that conversation instead of going from one platform to five platforms. We were able to make going from one platform to two platforms. Because if you built for that mobile website you would automatically get flip phone in basic phone support and we would deliver that directly to ios and android apps via this essentially a glorified web browser that we had built so i and android apps. Were these glorified web browsers a little bit of extra sauce on top. You know they they let you upload photos. They let you survive. Include your location for check ins But other than that. They were really just a thin wrapper around our website so that really simplified proc development and that was in an early accelerate for the facebook product team to start thinking about what building for mobile would look like and start making that more of a priority. Then i would say the the next inflection. Point was in two thousand twelve and that's a lot of really interesting. Things happened in two thousand twelve. One is that we saw the chart of mobile only users take up dramatically where now became clear that it's mobile was not a second screen. There was not just going to be a significant number of people who only use mobile soon and very soon it was going to be a majority of people who only use mobile and in fact desktop would become not only used less than mobile but desktop would become the second screen so we saw this inflection point coming. We realized that we were quite far behind on product. Two thousand twelve is also the year that facebook did its ipo and the early filings and mark zuckerberg's tour around he's talking to potential investors. He had the highlight all. The risks for the company and one of the top risks was that we saw this giant shift to mobile devices and that we hadn't figured out good product from only at and that's also when within facebook. We were sort of revisiting. This technical decision to bill everything on web and bring things back to native development on both iowa san android which sort of unfolded into a lot of super interesting engineering work that we had to do
Donald Trump is finished, but will 'Trumpism' prevail?
"It's been more than a week since the us presidential election joe biden of course has claimed victory whereas the president is yet to concede defeat but when donald trump eventually leaves office the question. We have to ask ourselves is is trumpism. Really finished after all the media conventional wisdom the new york times washington. Post the major networks. Cnn msnbc all that conventional wisdom is that the twenty twenty election represents a repudiation of trumpism and what's trump luckily to do after he leaves office well for more. Let's turn to patrick. J buchanan senior adviser to president reagan nixon and ronald reagan. Pat has been a regular fixture in america's opinion pages and cable television shows for generations. Ninety ninety two and ninety six pat buchanan ran for the presidential nomination of his party. The republican party on america first platform pass walking back to you between the lines. Good to your tom now. Let's start with the election itself to spotted trifecta of crises health economic racial the us congressional and presidential contests were very tight. How do you account for that. I think there were tight for this reason. The covid virus which hammered us in march and april and then all during the summer and full took the lodge. That's two hundred and thirty thousand americans and they induced an economic decline unrivalled since the great depression. And then you have to racial turmoil in the country. And the wake of the killing of george floyd in minneapolis riots. And and things like that. So he's really damaged trump in the eyes of the public and his administration and normally they would've killed any presidential candidate. But i will say that in the fall. When trump was further behind he basically one mechanic team won the battle against biden. It was surging at the end of the campaign but he did not get over the top or at least so far so i think what you can say is trump and trumpism won the campaign. They lost the election because of the burdens. They had to terry which were too happy to cross the finish line. And let's not forget that in the late up to the election the metric conventional wisdom the polls the pundits. They predicted a democratic sweep. A blue wave washing the republicans out of power capturing the senate and delivering an alleged democratic congressional majority if the democrats did indeed have a clean sweep of the congress and the white house what would radical progressive in the american takes. What would that have made if you had nancy. Pelosi in control of the house and chuck schumer and control. The should i which looks less and less likely now and preston biden into white house. Biden's problem would be the tremendous pressure from the progressive left wing of this party to impose his leftist agenda. The party home to the country in the first two years of his administration. And i think it would be virtually impossible biden to resist the democrats cheap to kill the filibuster. Which would eliminate the ability of the republicans to stop their agenda and we would be off to the races with medicare for all the green new deal statehood for puerto rico statehood for dc. Defunding the cops. Pack the supreme court the whole left wing democratic agenda. They would try to ram through with fifty one votes. In the senate and biden frankly would be restraining force because republicans wouldn't be able to do it if they lost the filibuster in the senate which is what. Barack obama urged the democrats to take away if they win the senate okay now bought and has pasta to sydney electoral college. Votes needed to win the white house now given that it's very hard to prove widespread electoral fraud pat. Why want trump just accept defeat. Here's trump is demanding that he be allowed to play out last play of the deal. Because i think he feels he has been treated horribly by the democrats and the liberals in the press and he's not gonna do them a favour. He's got a right to make sure. The counselor made and certain things happen by certain dates. He's not going to speed up the transition. It's not gonna be a pleasant transition at all. He's going to treat them the way they felt. They treated him when he came in with the russia investigation and all the rest of it. So i think what you're getting is. Trump is looking at upon this if it succeeds is a hostile takeover of the government of the united states. And he is acting to resisted with every legal constitutional weapon. He has so it's This is not a cordial country power at all. Okay but with dany. Before the nineteen sixty presidential election between richard nixon and john f kennedy. That was very taught. There was a lot of speculation about electoral fraud in texas and illinois. And that of course benefited. The democrats won that election now. Apologies for the very scratchy. Sound quality of these vintage news report from sixty years ago. but he's nixon. Your boss pat here. He is at four. Am at republican headquarters. After the election conceding. Defeat to and and results shows come in if the present trend continues If mr kennedy and senator kennedy will be the next president of the united states senators kennedy now. And i want you know that. Certainly this trend has continued and he does become our next president that he will have my. That's richard nixon conceding. Defeat john f. kennedy in nineteen sixty pat buchanan. Why can't trump do a nixon accept defeat graciously that at four am gathering. My wife was present. She worked for richard nixon and the nineteen sixty campaign and travel. The country would and the point is that was a different time in a different country. That america's today america's bitterly divided and one of the contributing factors is the is the belief correct in my view that donald trump was denied. Not only a good transition but donald trump was investigated by the fbi and during the transition. They went after his state of the fbi did and they had a two year investigation beach. Kim they try to defeat him then they tried to overthrow him. And i think trump feels this and he says i established nothing. They can go. I mean they can go too far as i'm concerned and we're going to run this old way out and make sure every ballot is counted and all the towns are accurate. And whether or not we're going to go to court and exercise our rights and we're not going to pretend otherwise that this is a pleasant for easy transfer of power this was a hostile takeover and trump's view. I mean they're campaign run against him former first lady. Michelle obama is already talking about the house and he could and racism and the rest endemic pain in what he come folks voted for. So i think look you gotta divided country and there's no sense pretending otherwise and trump is not gonna gauge any pretense.
The Case for UCaaS with SMP
"First does. Smp thanks dogs lesson. Peers and solution provider who was founded in nineteen ninety seven and we service national and international organizations with a focus on cloud data center networking security and collaboration solutions. So sean you know when we think about s. unified communications as a service moving to the subscription model. We still have many readers and listeners. Who are primarily on prem. If i'm on prem why should i go use cast yeah great question so as you know as well as empty does report on premise install base solutions for unified communications. Lets what we're seeing in. The natural transition over the past few years not just driven via the pandemic was to move to op ex model right and get out of the business in the operational overhead of managing those large complex systems that also requires specialized skill sets. There's a lot of value in consolidating your platform that results in cost savings and extended our ally giving their users the flexibility that they need depending on the services that they require most of the has platforms out there today. Native integrations and plug into pretty much anything. Right and at the end of the day provide a unified experiences to the end user population. So as we move through our podcast we're going to be talking about some of those specific things such as contra conferencing context center points services but for now with recast is a big topic. Why pick smp is a partner. Thanks so snp as a couple of wonderful offerings for our customers right now when it comes to uk's with the freedom of choice they're looking for organizations that still have premise based system. We have a wonderful engagement with regards to assessing where they currently are in their unified communications journey and what it will take to get them to the cloud for organizations that are leveraging multiple platforms. We have a journey map that will also allow them to consolidate to one platform cisco has two offerings right now. One being webex going and the other. Ucla cloud that has an incredible package. Bundle that we work hand in hand with cisco to develop that includes a fully installed fully managed offering by smp that includes pstn services and also allows you to conform with the latest in. I'm on one regulatory complaints. Sean i wanna thank you for joining me today and doing this. First of a five part series. I you cast in all the aspects of you. We're gonna be talking next conferencing. So sean where can we learn more about. Smp thanks talk folks can go to. Www dot snp corp dot com to learn more about everything that we have to offer
Marketing in times of crisis with Meagen Eisenberg
"Welcome to the revolution show. Megan Eisenberg's actor factions welcome Meghan. Thank you. Thank you for having me rates. Have you looked costs for the for the first time we had you speak at a couple of suspects. Now I think being Dublin twice once with Mongo DB A. Trip back trip actions I miss. It may say it would be well, obviously would be next month right ends. Yeah I mean. Everybody's not just not just saying that a lot of the conversations having the moment because I think it's impending at, it would be next month. A, lot of people saying all It's one of the top two events that went missing this year and. We're definitely failing fading that. Make do without the online. Brings. US, up, a line in different. but. Certainly we're trying to bring a lot of that fatty online but us, you call events in that is against the pumps up. Missed the Guinness. That's it. That's a great on on the PODCAST. For those that don't know you, can you tell us a little bit about yourself? WHO's mega noise? Sure. I am CMO trip actions. I've been here almost two years prior to that I was at Mongo DB as their CMO for four years took them public in October, two, thousand seventeen, and just prior to that I was at Docu sign. That you signature company. That's both doing quite well in the markets right now for three and a half years running demand Gen. Your base in the US area with just chatting about Louis. Flyers. S. airy sad to see and the air in the skies have been orange. So yeah, we're hopeful that the firefighters get that out sooner than later. In. The Bay area. So I was born in, Texas? So and lived in Minnesota in Illinois for a brief amount of time. But most my life I've been in California live in Belgium for year as a nanny. For Two kids are I guess and then I lived in Japan in Tokyo for a year during college raising. Up. We. Want a little bit of about. The I guess the Addington, two factions and leading Moxie. During What is being much challenging year. We. Can Certainly, the the travel industry as as many as the events industry You know we we've had a very. Difficult moment. Don't try to find a way You Know Karma through this and. Understand how are you guys done it and the and and I guess. I mean. Tennis. Just a little bit about through factions. What it does a little bit. Why did you join trip actions when you see among a DVD? And you you know you to join trip absolutely better. Yeah. So trip actions is a full travel management system from bookings expense. So you book your travel than we have travel agents that support you while you're on the road, and then we have a product called trump actions, liquid that corporate card for expenses and and managing anything on the road or even at home you know some of our companies are using it to expense office supplies, stuff like that and software I joined. Last year weather reside is one it's a massive market I think One thing when you're looking at companies to join is to look at their size of the market it's a one point, five, trillion dollars just business travel online as one point, five trillion even if we cut that in half with Cova, let's say it only comes back to half the levels in the next year. That's still an eight hundred, billion dollar market, and there's a lot of legacy players in it that haven't really innovated in a long time. They were all born before the iphone they weren't there in legacy technology and infrastructure outdated models. They're dispirit systems They're not designed around the traveler, the user, and they don't usually have very people don't love those solutions typically. So I love going to a player that's very disruptive. That's modern that was born after the IPHONE and designed around on new technology is very similar to to be born after the iphone they went after a very large forty, five, billion dollar database market that was growing to sixty billion and they're taking on a large incumbent which was. Oracle and they were bringing a whole different way of doing it and tractions doing that it's a very, it's one platform. It's just a very different model than what's out there, and so I was excited to join the company and we were growing quite fast. We added a thousand employees last year until we had to hit the brakes with covid and that definitely was a punch in the gut I, think for the entire industry and we've had to make a lot of pivots and moves in order to adjust for this environment. But we know ultimately travel will come back. Businesses are reliant on meeting in person and accelerating deals and so I'm here to help us get through this external. Event with the pandemic and build the right product and support our customers and what they need now, and then
Baltimore students grapple with distance learning
"Like other districts around the country, the city of Baltimore is weighing whether and how to return to school in person right now, most public school students here are attending classes virtually half of those. Come from low income families, and about fifteen percent have disabilities which add to the challenge of teaching and engaging students. Remotely Sonia Elisa's is the CEO of city public schools. I asked her how the district was fixed for technology going into the pandemic we have ratio of about one device for every four students what has rapidly changed. Over the past few months is we have. Purchased fifty five thousand devices so that we hand distribute those we've distributed probably close to forty, five to forty, eight of those. The other piece that's changed is we have far more technology in use with far more adult trained than we ever had prior to the pandemic more than half of Baltimore City public school students come from low income households. How has that added to the challenge given the the huge digital divide we have in our country you know we had probably close to twenty thousand families in Baltimore City that did not have. To broadband a lot of what we've also had to do frankly is is work with others in the community to leverage relationships and partnerships to make sure that the majority of our families would receive broadband. So everything from. Negotiating and frankly paying for some of the Internet access, we have about fifteen thousand hotspots that we have had to give out. But even when kids have the devices and the Internet connection at home, there are challenges I'm sure you saw the New Yorker Propublica story by Alec mcgillis profiling a child who was constantly searching for the right link to get into class because it was always changing and his access was. Available How's the district making sure kids like that don't fall through the cracks, his piece captured what happens after the ground level challenges of devices and Internet access or even addressed, and we've had parents through no fault of their own who even win they're calling our central lines for assistance aren't sure where the space bar is or in the case of the student that Alec profiled. If you don't know how to switch from one platform to another can be a real obstacle. It's one of the reasons why we needed to add more support through our hotline. Because it you know it takes longer if there's something new, we're really seeing what happens when we allow whole segments of our community to not have access to really what is an essential in twenty in the twenty first century. Do. You feel too much is being asked of schools to close that gap given the a lot of the reasons behind the digital divide our societal. So I think that that happens a great deal within public schools in our country and just the way that we approach and I've said this on a variety of cage of occasions. The way we approach policy and supports for families in this country is often very silo D- it's truncated in one area and it doesn't connect in another and so families are left really navigating the landscape on their own when really those of us. In. Service should be the ones navigating. We knew that the obstacles we faced in the spring, we're not going to be a sufficient enough excuse nor should it be for young people learning and so you do what you need to do. But that being said I do think it is a moment for reflection and pause that we are asking schools to be centers of feeding for families, centers of technology for families it really should. Very frankly, quite quite obviously a surface larger questions about what our family support policy is as a country overall with all the devices, you've had to purchase the internet connectivity. You've had to buy the training, how to do how much does all this cost. What we found was about a twenty one, million dollar gap between the resources we were able to garner from not just government, but our own repurposing of resources as well as. Some donations from the philanthropic community and in the case of Baltimore everyday citizens who donated everything from either full device or whatever financial contribution they wanted to make to the fund are really helped. Begin to bridge that that that divide however, we still found ourselves with about a twenty one, million dollar difference, which is why we began taking the financial. Measures that we did because what we knew was that between technology between our protective equipment cleaning supplies being able to make sure that families we heard loud and clear from our families that they wanted. Evidence that, we were going to be able to keep their students safe in any discussion about returning to school and even in the virtual environment. We knew that for that to be viable we would need to continue to help make sure that Internet was Availa ball and that again we were closing the divide on the devices.
"one platform" Discussed on WNYC 93.9 FM
"Room solution in one platform featuring digital video and audio with screen sharing account registration and more at zoom dot U. S. it's morning edition from NPR news I'm Steve Inskeep and I made to Martin much of the country's cooler today after scorching heat wave some places across the middle and eastern U. S. have suffered record high temperatures cities and suburbs are some of the hottest places because of what is called the urban heat island effect but there are ways to mitigate that as Brett Dahlberg of member station W. X. X. I. in Rochester reports when it's really really hot out the last place you probably want to be is in the middle of a mall parking lot but that's exactly where I am with Carl court marker he's a professor of environmental sciences at the nearby Rochester institute of technology there's a large expanse of asphalt and if you look out here you'll see very little vegetation where's the nearest tree and it's a long way cities and suburbs in the U. S. have lots of this kind of space expansive black tops with precious little she court marker says these areas are basically big outdoor warming ovens and that makes hot days even hotter it heightens the risk for people who are vulnerable to heat related health problems like older populations and people who don't have air conditioning at home and for everyone else it makes the heat waves even more unbearable the court marker says it doesn't have to be this way even in this desolate parking lot there's an example of how developers can reduce the effects of urban heat island so we're walking over to what what is this it's just a little better Tatian island in the parking lot you can already see on this if there's moisture right feature hand on it if using the cool actually says it's the moisture in the plans the keeps the space cooler than the asphalt and for more examples of how developers can learn from nature he leads me down to a quiet spot by the Janice the river which flows through Rochester we are grass all around us anything that vegetation in an urban setting you are going to be helping to cool it off a little bit she's also going to sort of cool the building itself I mean think about houses that have big shade trees and they're gonna be cooler you reduce your energy bill Marcus is the closer we can get to having our cities look like natural ecosystems the better off we'll be in heat waves cities across the country are making some progress Rochester's got plant cover over part of it city hall to absorb heat Chicago started promoting reflective roofing and in San Francisco some parking lots are getting resurfaced with new reflective coatings for NPR news I'm Brett Dahlberg in Rochester New York many people think that once you have type two diabetes you are stuck with it but with enough weight loss and exercise people can get their blood sugar levels back down in the normal range research shows people need a lot of help to do that Blake farmer of our member station W. P. L. N. in Nashville visited a rural community in Tennessee a few years ago as windy Norris turned forty her feet started going numb she thought it was from standing all day with her job at a nursing home but it was it was that Iraq at the work my sugar was and I didn't know it she had developed type two diabetes which runs in our family it didn't help that our diet was overloaded with sodas sweets and frozen dinners so her doctor put on insulin shots and told her to watch which he eight years and I thank them all what does that mean her doctor just kept upping your insulin to manager spiking blood sugar but then she lost her insurance the insulin was costing hundreds of dollars a month she didn't have at a nonprofit clinic she was introduced to what seemed a radical idea reversing her diagnosis altogether this is lance all students what we're doing is introducing the people to high fiber foods Karen we come ladles out too in an old church personages participants arrived she her husband Steve for a couple of white beard semi retired nurses they travel around giving the six week seminars and they go deep explaining the difference between sucrose into glucose and why white potatoes more likely to spike blood sugar and sweet potatoes they preach eating as much fiber is a stomach can stand and squeezing in light activity throughout the day the Wickham's test blood sugar levels to track progress and some see early results are what you're going down if it sounds like a revival meeting it kind of is Stephen Karen Wickham are compelled by their Christian faith is seventh day Adventist denomination known for a focus on health I think god hold those responsible for living in the middle of this people and doing nothing they move to Grundy county Tennessee and build their dream home but we're disturbed by the illness around them this scenic region has some of the shortest life expectancy in the nation and a sky high rate of type two diabetes Karen with them says she's seen how bad it can get blindness kidney failure and even amputations when they get that diagnosis of diabetes you expect this is what's going to happen to them until they finally pass away the Wickham's give a disclaimer that their reversal program is not yet backed by piles of scientific literature but they do site promising studies from researchers like Roy Taylor of Newcastle University let's just hasn't been the information about the possibility of reversing diabetes type two diabetes is reversible in this sense having diabetes means your A. one C. levels measure of blood sugar are elevated you can drive those levels back down even without medication but the trick is to do it before the high blood sugar causes irreversible damage Taylor says most of these do show that in most people diabetes marches in one direction but those studies also involve people who continued to put on weight Taylor's research finds that by losing thirty pounds or so type two diabetes can be turned back in the early stages I think the main headlines a conceptual scientists and doctors just believing but this is a number of us will condition because what we see but change is already on the horizon at the American diabetes association it is a new position on what it calls remission Dr Jon views at the university of North Carolina helped write it we've known literally since the seventeenth century fed diet is the key to managing diabetes but it's to write a prescription for a lifestyle change doctors don't have the time to do it well and so we've often use sort of the short shrift eat less carbohydrates and walk every day that has basically no impact but with education and counseling it can be done as windy Norris's already discovered now I felt like I was stick him to take three or four shots behaviorist someone life you know I've got it down to one already yeah it takes discipline but nor say she's motivated by the prospect of no longer having type two diabetes news I'm like farmer in Grundy county Tennessee that story is part of a reporting partnership with NPR W. P. L. in Nashville and Kaiser health it's imperative you're listening to morning edition on WNYC in New York I'm Richard hake good morning at seven twenty nine seventy nine degrees fair skies right now in New York City there's a chance of showers and thunderstorms later on this afternoon some of these could produce gusty winds and heavy rain with a high today your eighty one degrees support for W. NYC comes from kera mooring could turn into you are presenting the orchestra of St Luke's led by principal conductor Bernard Labadie and violinist Christian Tetzlaff performing works by Mendelssohn and Beethoven this Sunday at four PM cara more dot org the world premiere on Broadway of Harper Lee's to kill a mockingbird Jeff Daniels is Atticus finch in this new play by Aaron Sorkin new block of tickets on sale through April nineteenth twenty twenty if you believe democracy requires a free press your station is W. NYC ninety three point nine FM and AM eight twenty NPR news and the New York.
"one platform" Discussed on Monocle 24: The Monocle Daily
"That used to lift a new Europe being to another company those insights company. Couple all they think that all of those kinds of companies on one platform, and you can show. So what are you most looking forward to over the next couple of days of the conference? Mexican food. Hopefully. A baby. It's been it's been fascinating. Oh, kind of a white heat. Being market very very quickly. And especially in this in this world of I guess, they call it the last mile here in countries voting in Voting you. in you subway, systems, even within the catchment area. He goes some people who are lucky. Station house you bring all the people just Just one. one. Into the station. That's the thing that folks. The impact the well. Russian collusion. How we play how eating educate ASO's in the city all begins to change. Once you get these divisions in place monocle editor Andrew talk at the LA commotion conference in Los Angeles. Thank you for joining us that is it for today's edition of the monocle daily. The show was produced by Daniel Bates, and Ben Ryland research with research is indeed would definitely counties an moth LeBron studio manager was Kenya. Scarlet the globalist is eight hours from now Melton will be your host for that. The daily returns at the same time tomorrow twenty two hundred London, I'm Andrew Mullah. Thank you very much for listening..
"one platform" Discussed on B&H Photography Podcast
"Actually are being sold only to accredited investors in the us and others abroad are you concerned that the taga fers who to the vast majority i'm assuming do not have a million dollars worth of assets in ink two hundred thousand dollars over the last two years with the expectation of for the coming year are going to be unable to get these tokens or is it your suggestion that they wait until the tokens are traded on exchanges later on to acquire them when they're used kodak one platform they all become accredited investors no just kidding here folks they make so much money so no totally correct i mentioned that in the beginning we fight a wreck the and that only goes to accredited investors so our plans are obviously we have to fuel the community was tokens as well so we are planning that depends a little bit on this on on on the opinion of the sec and the next future months but if it sticks to the securities than we will go the direction to a a plus or file or as one get when is that going to be made as far as your aware that's a very good question but i really can't tell you because that changed actually from from it depends on different various factors it's we plan it for the for the end of summer but i catch a conta sure if that works but it will be advil be done before the platform go live we plans is going live for the phone better end of the year and photo full functional platform it will be mid of next year so so the white paper suggests that there'll be ten million images available on the system and it goes live at the end of next year is that do you have any sense of where those images are gonna come from your.
"one platform" Discussed on Clockwise
"Off your first purchase i've talked plenty about squarespace it is the place to let you easily create a website for your next idea whether that's an online store portfolio or a blog squarespace all in one platform that lets you do just that as to install there aren't any patches to worry about you don't have to worry about upgrades because squarespace hasn't all covered for you and if you have any questions or need any help they've got twenty four seven awardwinning customer support i still haven't seen that trophy case but i'm waiting to they let you quickly and easily grab a unique domain name for your idea and with all of their award winning templates you can show off your great ideas and the best way possible and at one of those ideas is a podcast then you should definitely check out squarespace i've talked in the past about how i love how quickly they add new features and things like that but lately i've been on this podcast kicked because squarespace is a great way to start a podcast plus they've got plenty of information and support to help you get it loaded into the tune store and make sure everything's working correctly and plan started just twelve bucks a month but you can sorta trial with no credit card required by going to squarespace dot com now when you decide to sign up go ahead and use the offer code clockwise because that's going to get you ten percent off your first purchase and it will show your support for our show thanks so much squarespace for their support squarespace make your next move make your next website all right dan what do you got for us to apple's announce that they're holding an education focused event next week in chicago at a high school my question for you is what education related announcements would you like to see from the company other home pod for kids.
"one platform" Discussed on Liftoff
"But even then it's like a handful as far as is known but space debris has never hit anybody so it probably will continue because it's a little pieces and it's not that big a deal but still it's fun to think about yeah so sets going on something to someone to consider so we we're going to get into our interview but i wanna tell you about our sponsor this week this episode of liftoff is brought to you by squarespace inner offer code liftoff at checkout to get timbers off your first purchase make your next move with squarespace let's you easily create a website for your next idea with a unique domain name awardwinning templates and more maybe you wanna create an online store maybe have artwork you wanna show up portfolio or maybe you want to be the next big blogger squarespace is an all one platform let you do all of that stuff you get it all one site all this tools are there within squarespace system is the thing to install there's no patches where about no upgrades needed you don't have to worry about any of that stuff because squarespace has it covered if you need help to have awardwinning twenty four seven customer support that you quickly and easily grab a unique domain name an all those awardwinning templates are beautifully designed the all responsive to show off your great ideas we use squarespace here at relay we had a blog post that we had to write today and put some images and links and it's a it's all really fast and easy to do squarespace you don't have to know each to mel you can just go in and do it all in their editor squarespace plans star just twelve dollars a month but you can start trial with no credit card required by going to squarespace dot com and when you do decide to sign up use the offer code liftoff to get ten percent off your first purchase and to show your support for the show we thank squarespace for their support of liftoff squarespace make your next move make your next website all right so it's interview time we're going to be talking to holly griffith who is a mechanical engineer at nasr's johnson space center she's a former flight controller for the space shuttle and international space station as well she currently works in these in.