35 Burst results for "One Of My Clients"
"one my clients" Discussed on Marketing School
"It, find it, check it out, and it's a great way to improve your low time. Today we are going to talk about where to find your first PPC client. The best way to find your best first PPC client and this is what I like doing. Go to Crunchbase, look at all the recently funded companies, ones that's raised less than 7 ish $1 million. Ideally under $6 million, but more than 2 million. A lot of them haven't started paper click yet because they use a first amount of money to actually build a product or get things going. And what you want to do is you want to hit them up, talk to them how you can make them scale through paper click. Give them examples of things that their competitors are doing on Facebook. You can use the Facebook ad library to show them. And break down a plan on how you can get them started and what it's going to cost. These venture funded companies need to move fast, traction, even if they lose money, it's all about growth rate. And this is a perfect way for you to get in because you have someone who's looking to spend money as quick as possible. Or you can just go to Craigslist. I don't know if you've ever done this Eric, but I used to go to Craigslist and look for people who posted job openings for the list or monster, now. And you hit them up and tell them how you can help them as a contractor. Trying to find there's this one site that actually tells you it actually tells you when the funding's happening and which CMO was hired. And that gets great for account based marketing. Oh, predict leads dot com. That's what it is. I love it. That works. Just check it out. I've never heard of it. Yeah, check it out. So look, predict leads dot com. You can basically do what Neil is talking about. And I think they might have a free trial or freemium version of it. But if anything, the crunch based way works really well. And you can use a tool like hunter IO to find email addresses. But most of the time, it's just fun to CEOs, find out who the CEOs and he's usually just their first name. What I would do now is I would send them a video and say, hey, these are three things that are wrong with your paid ads right now. And then make like a 5 minute video. Say, hey, these are the things that are wrong right now, because then you're kind of establishing a relationship. They see how you talk, they see how you think and all that. Maybe you reach out to like 5 or ten of these per day, right? If you keep doing this for a month, you're bound to get at least one. Worst case in there, like there will be like, dude, this is so much this person's smart. And let's just hire this person. And if they say, hey, I would recommend just trying to close a contract. Neil's point tried to get some money in the door for you. It's like a client you're desperately like your dream client, you want to work with them no matter what. Sure, then you can fall back and say, hey, why don't you work with me for two, three, four weeks or so. If it goes well, I want in our agreement to move forward with a contract. How does that sound to you? And that usually works. And also, when you email them, add this investor on there too, because when you're breaking up with things that are wrong, a lot of times and vegetable pushing to hire you and just go and test it out. Yeah. And so again, you can look at crunch base to see who the investors are. And you can see who the GPs are, right? And as part of the group that invested. So look, I mean, this is not just a way to find your first PPC client, but this is a way to find any type of marketing client in general. And if you want to think about this from a design perspective, too, you can call out some things that are wrong with their site, right? So that's how I got my first clients in the early days. I did a lot of this. I was spending, I didn't have these tools back in the day, right? I would have to go to data dot com, which is now owned by Salesforce. And I'd pull the email addresses there. And then I would make a 20 minute video and I'd have to upload it slowly and I would do like ten to 20 of these a day. And I actually got a client that ended up paying about I think it was ten grand a month. And so that was great. So this is a strategy that works. Try it. And if you want more strategies on how to grow or start your dream business, we've got a couple of secrets to share with you at marketing school, the IO slash training and we'll catch you later. We appreciate you joining us for this session of marketing school..
"one my clients" Discussed on Don't Keep Your Day Job
"Going on but going forward. We'll be doing episodes on mondays and thursdays. I'll leave you with the song of mine. And i will talk to you on monday just smelling the contents. Ns picture all across the street feeling repulsive moment took off man little toes. We're good so if we'll really that london house the martian mall sauna this man..
"one my clients" Discussed on Don't Keep Your Day Job
"Don't believe you. Yeah i mean. I always said i remember hearing. Amy porterfield say this years ago which is like one. Her businesses crushing it. She finds it or marriages in the toilet. And then someone's got married great or businesses falling apart and i'm like yes reality. Like how on earth are you supposed to be like killing it in every area. It's like yeah even beyond say is going through the things you know what i mean like lease all right so tell everybody where they can find you your podcast and everything else. Yeah yeah so you're probably kelsey murphy dot com if you go right there on the homepage. There's always like an awesome free gift for coaches right now. It's like how to plan your business. They were gonna put coaching pricing calculator soon. Because the pricing thing is such a big conversation and yeah can follow me You may see some hawaii picks if you follow me on instagram right now kelsey murphy and then my podcast is called whiskey and work if you wanna come over there unless i think the last night is a really great parenting a working parenting one. So it's a good one kelsey. Go enjoy your family in hawaii. Thank you so so much for today. You gave me so much today so much like cash. I love you as always so grateful to be here. How awesome is kelsey. I could talk to her for just hours and hours. All right here. Are the takeaways number. One it's not about making a sales pitch it's about share your passion number two you want paying clients because you want someone who has some skin in the game number three uric coach when you can get someone clear results or transformation number four. We already have the answers inside of us. Give your clients an opportunity to reflect and ask themselves. What's one thing. I'll take away and move forward number five. Ask yourself how you can have a day of the gods. Keep coming back to yourself to what makes you happy. It's a constant process and a ritual number six acknowledging. Fear love up on it and let it no see you. I'm going to do it anyway and not going to be perfect. It's okay if i fail and number seven show up and be yourself people appreciate you when you bring your hot mess and your strengths to the table. Okay now i want to celebrate some of our alumni so lucy said i have sold six places to my first three week course and now have three clients coaching one on one on a monthly basis. I have had a six hundred percent increase in instagram engagement. After a week of consistent effort and reels the hard work is worth it lucie. That is incredible. It's amazing how much can grow when you keep showing up and engaging like you do and it's paying off. I know you're only going to continue to source so please keep us posted on all the magic. That's coming right for you. Let's all give lucy some love. Her instagram is at lucy. melville dot artists. Thank you so much for listening to this show. I know that you are so busy and that you have so much going on. We're going to be back on monday with another episode and we're going to have some really juicy interviews coming soon with awesome guests like mel robbins and brandi carlile so please go ahead and subscribe on apple podcast or follow us on spotify or wherever you listen so that you don't miss out one last thing next monday. What's happening. the podcast bootcamp. That's right next week. I'm going to be teaching you for free. I'll be showing of live every day talking to you about how you can build a podcast how you can get started how you can grow for your podcasts. And how you can monetize your podcast. We're gonna talk about all of it. It's going to be epic. You can sign up a kathy dot com slash bootcamp as you might remember from now on. We're doing shows on mondays and thursdays. If you want more episodes if you want more behind the scenes stuff you can go to. Cathy dot com slash insider and find out. More of what's.
"one my clients" Discussed on Don't Keep Your Day Job
"That gets to be the thing that matters that gets even be a question right versus like well. There's this option and this option and there's this problem and there's this person who has a need and then this would be better for my 401k. But then my daughter would be better over here. It's like what would feel good to you. What actually do you want. What would be lake sort of the moon and the stars. Wow right wow. And so not only. Have you done that with your own. Life made an intentionally designed life day to day. But that's what you keep coming back to even at the end of the session. What felt really good at the beginning of the session. What would feel really good if we could handle that piece today. Why is this so in the blind spot. And how do we begin to know the answer to the question. What would feel good. And how do we begin to give ourselves permission to ask the question. What would feel good. Oh my gosh. it's such a good one. I mean. I'm a big believer in rituals and systems and i will say i think one of the biggest teacups back question for us. What would feel good. What we what do we really want. What is going to make us happy. Is that we assume we should know it and we have shane. Don't right we assume like a. We should just know this and she. Just i'm right out of us when it doesn't were like all like there's this weird shame about it and the reality is a you said a couple times when you were speaking right there that i keep coming back to and that's what it's about a half to keep coming back to myself. I have to keep coming back to. What's what makes me happy. I have to keep checking in with myself and it's not a once a year thing. It's not a every year thing. It is a once a day thing. It is a resetting almost every single moment this wonderful woman. Melissa daimler she worked at twitter. She had talked about mindfulness. In the workspace and bash said the same to me years and years ago that stuck with me but it was about being a mindful of what's happening and she said i literally have to have a trigger where she goes every time she goes to the bathroom and washes her cans. That were triggered to ask yourself. Am i mean mindful. Like am i taking it. All in my just rushing through and i adopted that and so i totally stole it from her and every time i wash my aunt's check in with myself and i say did you just notice like the way that your little daughter like yanked on your your dress and she's never done that before like. Did you notice the way that that you can call in now passing latest. Give each other kisses. And now your daughter's give each other kisses 'cause they try to emulate like did you take that in today and so coming back to myself is a process in a rich rewards as many times a day as i need to do it to combat and it's the same thing with asking what makes me happy what's important to me. It's a constant checking in with yourself. It's a constant coming back to yourself because you were blink. Any will evolve. You will link and life will change things will happen especially in this world of covert. We will lose people. We will gain people things happen and we change and we don't notice it and then all of a sudden we blink and it's six months later and your eye unhappy as because you change you will bald and you get the opportunity to check back in with yourself and say today in this moment what would make me happy. What would me happy if tomorrow. I had the perfect day. I always call it the day of the gods like via the day of the gods tomorrow like what would that look like right so i have all these little rituals. That remind me that i am. I need to come back to. Who i am and ask myself argued there. Are you in this moment. Or you've seen it all you know. I've never heard that before kelsey. I've never heard somebody say it like that. And that feels so right that we assume we should know the answer. And then there's shame and panic. How do i not know what's wrong with me. How do i don't know what i want. How do i not know what's going to feel good and you're a we have to keep coming back to it and be while we're so different than we were at nine. Maybe you don't want the same thing that you wanted nine nine months ago let alone when you were twenty and so what do you do with that right. And i love that question. If tomorrow you could have a day of the gods like what does that look like. And along those lines of the overcoming of the fear to listen to herself. I want to ask you about that. Because let's say you get to this place like so many of us are even feeling right now. These little we can kind of feel the hughes of the colors starting to get clearer as you're even talking stirring that dream pot you know and then comes the oh i was about to open the door and free myself from this cage of this limiting paradigm that i'm constantly in but go back because what live. That's a crazy idea. What if it doesn't work out. What if the idea like. I've seen friends of mine. Who used to work in some of their mutual friends of ours. Who let's say they used to work in san francisco. They moved to a ranch in montana. And you might look at that for a second to be like. That's so cool. But that's insane. that's crazy. I couldn't do that right or even if it's something with with work where you're like why would really love to start a podcast. But oh my god that's crazy that's crazy. Who would think that. Nobody will think that i'm capable of. That's a stupid so when you get that hit. But then the certainty is not there and it feels scary. What do you encourage people to do because that that is so uncomfortable that it can sometimes trump. How excited you are about that. Little whisper yeah. I mean we have those fear responses and they're good right like they're there to keep us from sabertooth tiger right like so. They're they're not going away like we are. We are built with the fear inside of us. i think that what we learned to do over time in especially as entrepreneurs right is to see the fear and just a little bit there and to acknowledge it and say. Hey what's up like here you are again you know keeping me dead in my tracks like i'm i'm icu. I on a love on you. And i'm gonna i'm gonna go ahead and do this anyways right like settle a lot of times trying to ignore it or again more. Shame pops up because we're like. Oh like i'm just always stared or i'm not a brave person or a non a jump off the cliff kind of a person and i will tell you i am not that person either like i'm.
"one my clients" Discussed on Don't Keep Your Day Job
"Skin in the game. I wanted someone to be really like. We're in this for a long term relationship right. I wanted to be connected to them. I wanted to see long term gains results right so and now i really only take one on ones. Vip's like referrals right. But i do my mastermind. Which is what i love the most. I think that's what a lot of people probably in here. If you're thinking about being a coach you'll start in the one on one world but then eventually probably gonna wanna stale right. You can start one on one and the two directions go. Are you just continuously charge more per hour or per month but at a certain point people will hit a ceiling to ceiling. They're just not comfortable going that much higher with like the target audience. That are working west. They it's like appearance he coach. And you're working with moms and you just don't feel comfortable charging ten grand a month right like so you will give it and it will probably start doing groups right like you're probably start doing something that's like a course or a group or you will scale it where you go one too many. And that's kind of what. I do with my mastermind now right and the mastermind is usually between eight to ten minimum to get in. But it's you're working with me for six to twelve months right and you're working with a group of people and you you get access to me in in a different kind of a way that allows me more freedom but it also allows people personal access to me kind of on my terms. You know. it's fantastic. And i hope that for those of you. Listening the light bulbs going off when kelsey saying if she has a group program. She's charging anywhere between eight and ten thousand dollars. Think about how that can change your life significantly thinking about what she said about then getting a place where she had people coming in for six months at a time. Twenty to thirty thousand dollars. And and here's the thing and you mentioned it counts and this is what i think we. We're going to have to get right into us said but it can be difficult to find that confidence and charging right and there have been questions in the chat like well. What if someone's successful. What are you helped that person with. What if you don't have enough to talk about after three sessions. I think fundamentally we have to look at what's required of you to be a fantastic coach. And how do we step into holding the space for other people with confidence right. So let's talk about that. Let's explore that. So there's a couple of different things i would think about when you are evaluating your coaching skill set. Right and the first thing. I always tell people and when people are asking about certifications and they're asking how do i know when i'm good acted charge. How do i know when. I'm a good coach and for me. Not that. I don't believe in certifications. Because i do believe you should find mentors and you should get training and you should learn you know you should always be continuing to educate yourself on your craft right but i believe that you really are a coach when you can help someone get a very clear transformation or results. It doesn't matter on your training doesn't matter about your certificates it's all about getting someone a transformation or result and that can be emotional. That can be tangible. That can be financial but the goal is to get really clear with yourself and with the person you're working with like this is where we are and this is where we want to go like i can help you get there and then you can. You can jump into your coaching. The at your skill set. But the thing i feel like that we nervous about his coaches is defining what bat result or transformation is and part of. It's because most people that are really good coaches are good at many things. They have these extensive nine to five backgrounds right and they had these other amazing skill sets and so they come to the table and being able to simplify and define what's a senior transformation or a singular results. I want to help someone with is really difficult right. So that's what i feel like. It's the first beautiful little golden nugget. You want to land by. And i definitely have a lot of opinions on ways tests bat ways to go out to the field and kind of play around the couple options because i always tell people like i wasn't like instantly. I'm going to be a coach and i'm going to help. People get a transformation in their career wasn't as simple as that right. It was like sitting at massage orientation school and also thinking. Make up your relationship coach. Maybe i'll be a divorce. Coach may be a retirement coach right like so there's all these things that percolate your brain and you wanna find a low risk way to kind of tested or dip your toe in the water so you can get a feel for like. Is this something i like. Is this something i'm good at. You know you'll get an intuitive gut. Hit right away usually with those things and then you can decide okay. I'm going to double down on this. And i'm gonna tested even from further or i'm going to pivot right away so for me. It's really about finding the result or transformation that you can get and then when you get into coaching sessions like when you are actually doing the work right like this is where you're creating the space doing the work. I will always talk about kind of a coaching container. Like you wanna hold this beautiful coaching container for your client so that. That's where the bulk of the work can happen. And i think you want to open it you discover in the middle and then you want to close it right and when you open it always say that. The beginning of the coaching containers opening at insane. Okay what do we want to achieve today in our small time together and our forty five minutes. What is going to make this call. Feel like a homerun. What are what's gonna make you walk away from this colleges sane okay. This was the best use of my time all week and that exercise alone i will tell you can be the most magical gift you can give someone. Because often we come to coaching sessions. And we're like. I don't what i want to talk about her. I've got so many things and helping someone. Just have that space to sit and say what would be the best use of this time. Like what is the most important thing on my heart. I love this conversation but before we keep going gonna thinker sponsor one of the most annoying things that can throw off. My day is a bad migraine. It's so hard to focus. 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"one my clients" Discussed on Don't Keep Your Day Job
"New clients. I do kind of like. Hey hey this beginning of the year. It's january i'm gonna take on another three clients for pro for month. If you know of anyone. It was a pretty easy process in the beginning it was more of a mindset issue right like i don't wanna pitch. I don't really know if i'm an expert. I don't know if i can do this right. So it was making that email more about passion and anyone you know in your circle was like really really helpful from kelsey. You've helped so much and if you don't mind putting you on the spot but i think it's helpful for people and so you could. You can be as specific as you want. You can be as vegas you want. But that's where she started right. And i wanna give i wanna give people a sense because you even said it. You're like oh my god. That's how much money i can make. You went from that to then charging what was it like five hundred a month and then the next jump was like fifteen hundred a month and then. I know there was a point where i knew you were charging and i was like. That's what she charges a month. Damn girl was like that is that is significant. And you're like yep. I only want this many at that price and i already full like. That's how you get so. Would you mind being sort of behind the scenes. A little bit more transparent. You can be as vague or as specific as you want. But i would love people to see what the range looks like because it is something that you live in this moment and i don't know that everybody has a sense of sort of where you go from pro bono. Let's get started to. Here's a good place to start charging and then you keep progressing until maybe you know give them a sense of what. The different degrees are on that. Dial absolutely when i i did that. The specifics of the pricing was i. When it was re. I went literally from free to will price for me at the time right so i didn't jump in with like hey If you want one of those spots Looking back maybe. I would have given them like a little like you know fifty dollar off discount or maybe like a hundred dollar like some kind of like a returning customer type of thing but on the first price i did was four ninety five a month so i started. It was about five hundred bucks a month and they were re months commitments. I'm a big believer in doing at least three-month commitments. I with coaches. Especially if you're a new coach it may take a little while to get in the groove and like help make those transformation results really apparent right so you also want someone that's got some skin in the game right like you want someone that's like. I realized that this is an evolution and journey. I realize this isn't just like a quick fix. So that almost filters kinda specific people out for me. When i'm like a three month commitment. It's five hundred bucks right. And that's where i started. And then every in the beginning it was about every three to five people I would i see in the comments. Yeah so for me. it was It was five hundred dollars for the month for the three sessions so a total of five hundred dollars every about re to five people i would start to increase it so i would start to bump it up to six hundred and then seven hundred and then eight hundred and in the beginning it was just like i would bump it up about a hundred every three people and then i would always do kind of a reset and like his. You know kathmandu like kind of like a three year manifesto like hey what is what do i want rears to look like. I really would do that. Reset really strongly in november december. And so i can send out a note to my current clients about prices increasing. And then also i'm increase my prices at the beginning of every year right like i knew january was a big year for vague timing for coaching. So you get a lot of influx in january. So i knew if i felt confidence in my ability and my results than i could go ahead and can pump that pricing up but i think that we often struggle with that confidence of pricing. Right which on for me. It was like once you get three more clients. I kinda like had this client rule once you get three more clients. You can bump that up. I'm and see if that's what the market will bear. See if you feel comfortable my friend actually. Alex taught me despite like the way that i look at pricing. I think about it on a ladder. Right you're climbing the ladder rungs. And you're like okay like so maybe right pricing three five hundred okay. Maybe price is going to be six hundred and keep going up that ladder bumping it up until you're in this really nervous place. My price is going to be nine hundred. And you're really kind of feeling nervous right then. You go one more and you're like on my price is going to be a thousand certain point. You're going to like. I feel so uncomfortable and you're like okay. Go right back down to that run. That felt exciting nerve wracking like stretch zone. That's the wrong you wanna be on for pricing and then go up there and test it with people see how it feels for you. You can always bring it back down but often as coaches were like. These empathetic soulful connective soft skill. Humans right and so we. We don't always take a look kind of market dynamics and how much we can value late. What the the service that were providing. And so i always tell people like order that stretch zone racing see how it feels for three people and then you can pivot heating. And when you're sort of looking at where you are now are were coaches. You admired the daniel reports and all where where is a sort of pie in the sky. Place that people can get to. Is it sort of like after. Let's say a few years of doing this. Well you could be at fifteen hundred a month. Ten thousand a month like what's the scale. Yeah yeah so it definitely depends on the type of people you wanna work with. You know like ve very lucky. In the fact that i kind of got into this collective group of working with these seven figure entrepreneurs and they're all these soap little amazing humans right. I kind of always assumed. Once i started charging time that i'd be working with kinda like jerks people that were like not nice and i was like i just don't want to charge that much work with those types beautiful and then all of a sudden i met those kinds of people and they really weren't like that at least like the ones that we were kind of connected you right so i started working with these amazing humans on and honestly now i don't take on any one on one clients in unless it's very specific referral and i really just kinda do vip days right so and i think that for vip days. It can span. I mean there are people that charge one hundred thousand dollars for vip day right. There are people that charge five thousand dollars for vip day. I would i would approach vip day like the same exact way. I would probably start at depending on what your skill set is and what kind of results you can get. People like. start at like five k. Bump it up to ten k. I was up in the twenty thirty k. You know so range and for me. When i started doing monthly's i didn't charge per month anymore. Right charged for every like six months at that point in like my business career. I was like if you wanna work with me at six months right. You know we're gonna start at you know somewhere between twenty to thirty grand minimum and then we can talk about what that looks like you being for word so.
"one my clients" Discussed on Don't Keep Your Day Job
"That and sat a coaching orientation school. Like this and then i fell in love right like when i was at that like it was like a straight shot in my heart and i was like. I have no idea how. I'm gonna make this work. I've no idea. What kind of coaches specialty. i'm going to be. I have no idea who my first clients going to be. But i can tell something in my gut is telling me this is what i'm going to be good at. This is what i'm going to be happy doing. The numbers worked out the schedule and freedom works out for my kids. I could have this teeny tiny business. Which is you know is all i want. I want a teeny tiny very lucrative business. That allows me to like you know. Sit at the beach here with my kids. you know. yeah it's amazing and you've gone and done not and what you said is really so juicy because what you just painted is a new american dream. It's a new possibility. And it is now very much in the forefront of everyone's mind which is how can i do something from home and not that it has to be the four hour workweek but sort of more in that direction instead of making this choice between working a job. That might make a lot of money and i have to sacrifice all of this. How could i actually do it on my terms right and and i think for women through through so much of the last couple generations. We worked so hard to say. Pay us what they get paid or let me in that office and let me make partner but then you step back and you're like wait. Did that check all the boxes of what i actually wanted or is there a way to yes. And that is there an even more expansive version of that. Which is oh. I don't wanna have to give up this either. Like i want to be there for school pickup. So could i ask a different question which is instead of doing it on their terms like that. How could do it here. How can i build a business. I know because. I've known kelsey so well for so long like there are days in her calendar of the week every week she is just off. She's like oh me. And danny we're we're going on our walk mckenna and i were. They pick flowers and sit at the butterfly park. And that's that's a non-negotiable and then the three days that she worked she is working and she is passionate. I want all of you to hear that. Because that's why you're sitting here today because you are a model for that kind of life and you do it so well you are so adamant about those boundaries so that you don't miss holding those little hands so that you're not missing date night where you drinking wine and you and your husband like that's happening. You're not too depleted to make that happen. I can't say that. I have all of that but i do. Have the part with the kids. Like i do. Have that and i definitely set that as an intention so when you actually said okay. I'm going to do coaching and you started to do it. What came first right. And i know you. And i've talked about the so many times that she's been on the podcast but for those who haven't heard it and let's go a little deeper this time. What came i was there. You putting content. I was you doing some free sessions. I which turned into packages coaching packages. How do you begin. So that people listening can say. That's what i want. This is how i'm going to start. Yeah on my gosh. Such a good question. And where i started was absolutely free sessions and for me. I did it in a very specific way. So i started by trying to understand where i can help people right where it can help them. Get that transformation where it could help them. Get a result and i started at the lowest hanging fruit. Like what was. I really good at and i was really good at helping people to figure out a do. They like their current job. Do they wanna get promoted. Do they want to leave. Do they wanna find another job. Because there was a real mindset especially women going on maternity leave and things like that that they just had state put where they were and i was able to help them figure out like there are so many jobs out here. Especially if you're in san francisco in the city i was like. Oh my gosh. The opportunity is endless. And there's something where we stop like. Wait we shut those kind of neural pathways off. We we stop believing that they're the these alternative routes or rethink about the alternative routes and they just like so much work right like just like Like yeah maybe. There's another job out there. But i have to fix my resume. I have to go out and find. Grab another skill set and at the end of day already exhausted and depleted and burnt-out and i just wanna make an easy transition so like i knew i could help those people not only to understand how fortin the the dream life was for them to really crystallize it right to get out of this idea as and put it on paper and find that five minute next job. So that was my lowest hanging fruit at the time. i knew i can help people to get that result and so i started to dabble in it by doing it. And some free sessions at their right just like just as i was kinda getting a couple of little trading. I was taking some courses. I started to do you recessions. And then wh- once. I really i mean when i say once i really like got my bearings about me. It was like months later like a month later. I was like okay. You're now the structured way. I'm gonna do pro bono clients and this is something that i teach my purchase is. I usually offer one month of free. Coaching and i will. I reached out to all my friends and family. And i said hey. I'm super excited. I am helping women who are transitioning out of their job to find the job that they love. That's gonna make them the same kind of money that's going to make them happier. That's gonna give them schedule that they love. I'm helping women to find that I am opening up like five re coaching spots for the month of august. It's going to be a monk of career and life coaching. If you know somebody that wants that lease wore this along to them. It's going to be a first-come-first-served. I'm doing twenty minutes. Discovery calls and it was amazing. The amount of people that responded to that because it wasn't a sales pitch it was about passion right. It was about like. I'm so excited to be doing this right. Like i'm so excited about it. So it was about passion and also wasn't a direct pitch to them. It was more like if you know anyone in your circle right and then there was like a. Ps that was like clearly. This applies to you. But it's more if you know anyone wanna pass it on so because it wasn't a direct pitch because it was based in passionate not sales. The response was amazing right so many people were like we need me right. And then i got to bring those people on. And i just did three coaching sessions rebound. So it was just literally three hours out of my mind right like it was at one week one week to week. Three and cited three simple sessions with them. And then i. I said to them at the end. Hopefully this is helpful. I am going to open up some paid spots in september. You have first dibs on their zero pressure at all but if you want a spot you know my in my paid sessions at starting september. You get that right. And then and it was easily like a fifty percent conversion for the and so any time in the first six to twelve months that i wanted aunts. You bring in more clients are needed that before. I figured out my flannel right before. I figured out how to put content out there how to write my weekly emails how to get matt zone. I just knew i needed to do. I needed to take action. I needed to be doing the work of coaching people. So any time i needed. I needed to bring.
"one my clients" Discussed on Don't Keep Your Day Job
"Thanks to cove. Wording don't keep your day job. Cove is the leading online migraine clinic specializing in the diagnosis and treatment of migraines all from the comfort of your home goto with co dot com slash dream. Job for fifty percents off your first month. Medication and free. Two day shipping. Hey guys it's cathy heller. Welcome back to another episode of joan. Keep your day job. So i am so excited because next week we are doing the podcast boot camp. It's called it's your turn to podcast because that's right. It's your turn. It's your turn to podcast. I'm going to be teaching you next week. Had start podcast had grown engaged audience. And then how to. Monetize your podcast. Those the three things..
Washington Post's Dana Priest on How Pegasus Spyware Targeted Journalists, Activists
"Software made by a private Israeli Company. That's according to an investigation by consortium of media organizations. Now it's called Pegasus. It tries to infect your phone. It will send you a message or an email. It will deceive you into clicking on that message or email and then send instructions to your phone and take over your phone and from then it can steal all of your phone's content. It can turn on your microphone as well as seeing all of your browsing history and contacts and videos I've been talking to don. At pre, She's a reporter at The Washington Post. That's just one of the publications. Has been covering the story she started off by telling me more about who is being targeted. We Discovered that it's being used against human rights activists. Against journalists and against politicians and government officials may be in the opposition in these countries, but also diplomats, military people, that sort of thing. Business executives. We found a couple cases of Arab royal family members who were targets of this And so it's really the people who make up civil society. In many of these, uh less than democratic countries or very wobbly democratic countries like India. Mexico and Hungary. But in addition, a lot of the monarchies in the Gulf region Saudi Arabia, Bahrain, those types of places as well as Mexico, which was we believe the first client and has we found 15,000 Mexican phone numbers and we identified some of those as you know who they belong to. Large number of them were opposition politicians again in a democratic system. And that's that's a huge number
Israeli Spyware Used to Target Phones of Journalists and Activists, Investigation Finds
"Golden fugitive car executive and, of course, Al Ross, with the support That's news Day. But let's start with this at international concern that governments have been using hacking software made by a private Israeli Company. That's according to an investigation by consortium of media organizations. Now it's called Pegasus. It tries to infect your phone. It will send you a message or an email. It will deceive you into clicking on that message or email and then send instructions to your phone and take over your phone and from then it can steal all of your phone's content. It can turn on your microphone as well as seeing all of your browsing history and context and videos. I've been talking to dine at priests is a reporter at The Washington Post. That's just one of the publications has been covering the story. She started off by telling me more about who is being targeted. We Discovered that it's being used against human rights activists. Against journalists and against politicians and government officials may be in the opposition in these countries, but also diplomats, military people, that sort of thing. Business executives, a couple we found a couple cases of Arab royal family members who were targets of this And so it's really the people who make up civil society in many of these, uh less than democratic countries or very wobbly democratic countries like India, Mexico and Hungary. But in addition, a lot of the Monarchies in the Gulf region. Saudi Arabia, you Bahrain, those types of places as well as Mexico, which was we believe the first client and have We found 15,000 Mexican
Building The Build To Sell Business
"For your business be valuable. It has to be something that will work without you and that is really the essence of a valuable company. That when you take the owner out of the equation for a moment does the business continued to thrive and that's really the essence of all of the works that we do is is structure and this is not a new concept. Michael gerber course. The very famous author wrote the ems sort of coined. This term work on not in your company similar principles but the idea is for your company to have transferable value could sell it effectively. What it has to succeed without you. When i read built to sell i wasn't at a million dollars in revenue. I was that probably about ten thousand dollars of revenue. I just left running the marketing department at an early stage startup. i started a professional services. Business i had brought on my first client and i didn't know what i was doing. I was in what i call the. Atm phase which is anything for money and somebody needed some marketing help. And i said great. I'll take it. And fortunately for me. I ran into the podcast and the book and while creating a system where the owner can be replaced from. The business is one of the primary takeaway. One of my biggest takeaways was building a set of systems and products for services business. Instead of saying i'm going to come in and solve your problems it was. These are the things that i can sell. You hear my products. Here's how am packaging the work that i'm doing in a formalized systematic way which led me from being a. I'm a random marketing consultant to. I am someone who does brand development and marketing strategy. And here's how. I think about the differences between these two products and because their products. Here's how i seldom. Here's how much they cost. Here's how long it takes to deliver. And i have a standard deliverable with me scale my consulting
Polyglot Conjugates Verbs for Hundreds of Clients
"When abe rosenthal is graduated from columbia university in two thousand nine. She entered the job market during a recession completing program in an ivy league. School was a big accomplishment for eva. Who originally from peru and says she wanted to make her dad proud while she was trying to pinpoint her next step. Abe and two friends took a road trip to napa california while on a trip. Eva expressed her frustration and disappointment on her career uncertainty. To one of the friends. Jim gen able to write down three things. She was passionate about on a napkin. Eva wrote traveling children and languages at the time she already lived in eight countries spread across four continents and spoke five languages. Got her thinking maybe she could start a business with these skills somehow after getting home from the trip eva created a google. Talk and brainstorm services. She could offer then researched how to fine tune them for example. She learned that it's extremely beneficial to get credited in order to be an interpreter in medicine. It's not enough to speak the language. Well the certification. At least in this case matters after figuring out what certification she needed avis set up a linked in premium account so that her profile would have more visibility and of course she needed a name on the same napkins us to write down favorite topics. Eva had also jotted down words. That described her hyper polyglot. Nomad poly-lingual influence to name a few looking back at that napkin. Two words stood out hyper and flint. Ab decided to combine the two to create hyper fluent. So after she narrow down the services she would offer including personalized one on one language courses cooking sessions in different languages translating and interpreting and more while she was getting hyper fluent services. Squared away able was offered a fellowship by the ministry of education of indonesia to study bahasa indonesia for a year even in her new role thousands of miles in twelve time zones away. Eva continued to focus on setting up a side business. She made business cards and bought a new camera to take professional photos on location while in indonesia. She made her first website. Which at the time was more of a block pricing structure dependent on what the service was and for how long a person needed it free tutoring. The price was fixed but if someone needed a series of manuals translated the price dependent on the number of words the target language the timeframe and sector. It's likewise for interpretation. The price dependent on the sector the distance to travel for the assignment and the duration. She also decided to price services differently in different countries in reflection of market realities. The first clients for hyper fluent came after she plays her profile in different teaching platforms such as university tutor dot com but like so many. New businesses are most successful marketing. Technique has been word of mouth. One of asia's prince spoke about hyper flew to an acquaintance. Who happened to be the personal assistant for an nba player. That basketball star became a client was also through connections that she landed her most significant gigs with the bank. Bloomberg and for some of the wealthiest families in new york city. She's also active on instagram her favorite online platform about that website. It's no longer just to block. A couple years ago she upgraded one with all the features she wanted. And it's now much more personalized scents. Beginning hyper fluent in two thousand. Eleven avis had about six hundred and fifty clients. She currently prophets around fifty thousand dollars a year from macedo also and yes. This is still aside us oil. Her full job is project manager. The international centers for precision oncology. Even with the busy job she plans to keep offering language services after the pandemic subsides. Yes i can't wait either. It's going to happen. She'll also began offering a one to two week. Immersion program in italy called mummy. And i go to sicily. This program will aim to teach italian two moms and their or daughters through immersing themselves in country says that some of our favorite memories have been through her business since she's learned four more languages worked and cooked with refugees in berlin and visited more than sixty five countries. All right i have a suggestion. Here is in a similar place. That able was a few years ago. If you happen to speak four or five languages only four or five right my justice. Don't try to do everything at once. Don't try to offer translation and interpretation and tutoring and cooking classes. It's great that it's been able to work for abe. And obviously she's been doing this a number of years now and she's found the perfect rhythm between her day job on her side hustle. But i think for a lot of people. You're actually going to be more successful in this field. If you're just doing one of those things maybe even for a specific target market like for example One of asia's client bases is wealthy families in new york city. You could say okay. I'm gonna do language tutoring for kids from well off families in this particular area where it could be something totally different but just picking something. I think is going to help a lot. So you're not just overwhelmed and trying to do it all also. I really loved the google doc method. You know when he got back from her california road trip. She made a google doc and brainstorm services she could operate using her language skills and from there she made various observations. Like oh i should get a certification to be medical interpreter and probably some other observations as well so just kind of scratching things out and making notes of your skills and what services. Those talents might lend themselves to can be very helpful.
Advanced Core Web Vitals Solutions with Kathy Brown & Karl Kleinschmidt
"Geek. Chic this year. And let's geek out on some of the advanced core web vital so we talked about elsie. Pf d. c. s. Those are the three main core web bottles. What are the advanced core web. Vitals was that mean when. We're talking about larger websites mostly enterprise websites when you are never individually changing the code of a page. You're always talking about h. Templates web core vitals become very different. But if you can't change one page without changing a hundred thousand pages. Every decision has a lot more impact. Every vix is a lot harder and you have to sell individual changes in a very different. So there's a couple of things that i wanted to bring up. That will help people of these bigger issues. All right so basically. Life isn't always as simple as i have to go onto one page and make a change. There's the enterprise level websites which you know one page template changes tons of pages. What are some things you can do to avoid making big mistakes. That are going to impact your core web. Buydell metrics one of the things that i created with the help us on the developers at search metrics is something called the consistency school so we had started large-scale scraping websites and running them through the lighthouse tools and tackling for seattle less. How consistent are the elements across pages right so if we look at all your product pages and the elements are different for every single page but you can only make page template changes. You're gonna have a huge problem because if you make one change but likelihood is it's not going to affect or fix all the problems you have with your product ages so it's really important to think about. How consistent are my pages and think about that for every single page type so that you know which pages are easy to sex and which ones are harder defects. I just wanna jump in here. It's my understanding that core web vitals and the page experience ranking factor is not likely to be at the page level. I think and this is a little bit of speculation on my part. But google is giving nuts field data in google search console so i think google might be looking at a particular directory which may have a a page template assigned to it in the aggregate so if you fix one page in its rate. I'm not sure that's going to solve your problem. If the rest of the pages for that page template do not perform as well as you like exactly. I think what you guys are talking about like ants on a bit website just like when you find an aunt in your home if there's one aunt it's problem and squishing that one aunt doesn't solve the problem you need to get to the underlying issue now. If you have one aunt in every room you probably have an infestation and you probably have some really big problems so the more that you can be consistent with your templates and when you make a change. It basically sweeps the entire house. The better off. You're gonna be so look. We have templates. Hopefully when we implement a change that change rose out across all the pages and solves the issues that were having as opposed to solving an issue on one page creating an issue on another. What are some of the other advanced core web vital features. You can think of one of the ones that i have used for. One client where we couldn't figure out which pages were causing the f. I d. issues because it's only field data in. We're getting some data back from search console but not enough to clearly identify. The issue is that you can use the event timing. Api to actually log the f. I d i'm not gonna go into too much detail for how to implement that if you go to bed that dev slash f. i d. there's a rate guide for how to implement that event timing tracking and that will give you all the data you made in order to capture your actually that makes troubleshooting so much easier. That seems like a big deal. When you're trying to figure out what is causing the first input delay the have to understand the sequence of what is being loaded on the page in. That may not always be clear. Read there is timing exercise. There's a little bit of a dance with either you and your developer your developer in your website or whoever. You're working with to try to figure out what is loading when you're having an f. I d. problem. I would say for these large websites. If you're kind of in the enterprise level you really need to look at stuff like real user monitoring you really need to instrument some year code so that you have these metrics to help you diagnose these problems because otherwise you're relying on field data which is not always specific as you would like or you're relying on lab data which is also perhaps not representative of the experience. It's happening out in the field so core web. Idols is not going away. Google is going to periodically reassess the core web vitals and perhaps tweak them a little bit maybe tweak the thresholds so just setting yourself up for success by having in house instrumentation of your site so that you can really see what's happening on your side. I think is a win for enterprise sites so carl. We talked about an advanced topic for co less for f. I d. keeps up for l. c. p. And we talked about this on monday. What are some of the advanced techniques that you're using the solve for largest contemptible pain issues so most of the problems have been between field lap data. And how'd you get lab data closer to feel data because without those to be in close. Elsie p problem diagnosis is almost impossible. Right if you don't know what the elsie p is than. It's really hard to diagnose so what i have started doing is trying a multiple of things trying to get lab field data closer by there have been three or four things that we've been doing. We've been turning off elements so turning off drop downs turning off pop ups and ben running lighthouse reports on that. Sometimes you can't do that on production pages and so that you can do things like you are out parameters where you say. Keep me a off parameter that makes me seeing like i'm a logged in person and then run back through the house tools. That in my experience has been the most successful way of getting lab and field data closer together and that you can actually start the diagnosis. What is causing your lcd issues. And then the third thing is if neither of those to work you could go east if basically custom bigger a logged in user cookie unload the elements that way you get as close as possible to feel beta. That is the hardest one but it's also the one that leaves the facts everyone else. That should be your option of last resort. If you're trying to get that yielded lab closer together. It seems like the issue with l. c. p. is understanding what the element is first. And then there's all sorts of different user states that can affect how that's being loaded you know at the end of the day core web. Vitals is a big harry topic. Google gave us a year's advance notice to try to figure out how we're performing and how to evaluate these metrics. But when you're working on a large site this can be really
Accelerate Revenue Growth with VIP Guest Darrell Amy
"So let's talk about. Because i said this out about you. Being that super expert at help businesses grow. So i wanted to warn dokie different angles. I wanted to ask what gets you excited. Have businesses grow. Yeah and get excited. When you walk into a business you can usually tell what kind of business you're walking into either your walking into business where there's growth which means people are excited. They're energetic you can just feel it inside a business whereas if you go inside businesses not growing you can feel that vibe as well and i get excited about going into businesses. That are growing. Because i know that what's going on. There is two things first of all they're creating meaningful jobs and right now you know especially right. Now we need to create more meaningful work in company grows able to create meaningful jobs. And the thing. I'm most passionate about is nonprofits. I serve on the board of of two different nonprofits and i've noticed people that moved the needle. The most our businesses business leaders that are generous. And so i know when. I'm going into a growing business that the fruit of that business is not just meaningful jobs. It's also the giving that happens back into the community and in all of that adds up to make the world a better place so when it comes to growing revenue i get really excited about helping companies grow because the impact. Those organizations are able to have on the world and write ray girl what you shared. Is your excitement conferencing the impact. And i think that was great wisdom immediately at the beginning itself. Show it's not the revenue generated for the brands. You work with would how the trickles to other nonprofits and other areas in brexit community and the dubs. I really think to do it is it is and you know if you look at at where we are right now. Who's going to move. You know in so many ways. We're facing unprecedented challenges in our world and our countries who is going to solve their problems. What's going to solve those problems. It's businesses driving forward in helping nonprofits come along Behind them and all of that we're going to create a better world back. Gets me excited. Nunca a bitter and now before we go to the beker. The i want to come to nonprofits few cents. I wanted to go to the revenue growth. The core promise of your book. I just want to understand. What the real uniqueness what you've done to help. Businesses accelerate the revenue growth in this key areas that you held businesses focused to achieve this. So what things that you can share. The secrets for garros accelerated revenue growth. Well yeah thank you for asking either way and and i you know there are. There are several secrets. I wanna start with two today. That are are really really critical. When it comes to growing your company the first has to do with goal setting and when it comes to setting revenue growth goals were in a challenging time right now because a lot of conservative companies i found set goals based on what they've done historically may say well we've experienced this percentage of growth over the last three years so our goal next year is going to be that same number again ten percent whatever that number is however. That's real challenge. Right now is for businesses. Some businesses obviously have seen a sharp decline. So don't have a trend to work on their. That's very useful. Other businesses are exploding. They've had you know whole new areas of opportunity open in front of them in and so in either case. How do you set growth goals. What i found is the most powerful way to set realistic growth goals. I call them aggressive but realistic goals is to look to drivers of revenue growth. And if you oil it all down. I believe there are really only two ways to grow a company fundamentally you either get more net new clients or and or you grow your revenue per client and when both of those things happen at the same time arjun exciting things begin to unfold If you can accelerate your you can accelerate your growth if you can show reasonable growth in number of clients and simultaneously show reasonable growth in your revenue per client. When you add those two things up You see some really exciting results. I call it the law of exponential revenue growth for example a company that grows their number of clients by twelve percent. Simultaneously grows their revenue per client by twelve percent. They're actually able to double their revenue in just about thirty six months. Which now. I've got some things. I can really set some goals around. Not just setting the overall revenue goal setting the goal in terms of number of clients revenue per client. That's the first thing i would say is think about your revenue. Not just in terms that bottom line numb our top line number but in terms of what are the two factors that drive it. And how can we get more clients in selma current clients. And this is you make it so simple to me. Back to my beginning of my career in the b. to seaworld i remember What listen i losses. Amazing human being. She started as an admin and then she grasped the business and she learned. Explain to me the way you are explaining restaurants fix restaurants to convey simple vase. He said your sales depends on. How many guys you open the cash register how much you put in every time. Not that smart arjun. You could make thousand dollars. Yes one time putting thousand in a thousand times putting one in or something in between and based on that your strategy can be there. So i really love the simplicity as you start going through so as you have come here i just have to ask this question as a friend to understand how daryl get here like was. He warned that smart or not. Get in this journey. Get here well. the. I don't know that was a a that that smarter that i was certainly born this smart but but i did I think like a lot of us Most of what i've learned was has been in the university of hard knocks along the way. And i spent I've had a unique perspectives in that. I've spent half my career in sales in half of my career in marketing For the first twelve years of my career. I was in b. two b. technology sales sales management And then ended up ultimately starting a sales training company in the space. When i started that sales training company the fun part of my story was my very first came to me and said hey darryl everything you taught. Her team is fantastic. However our website doesn't say anything about it do you build websites and of course being my first client. The answer was yes sir. We build websites at actually built several for nonprofits. But it put me now and this was seventeen years ago when this happened over the seventeen years of had the unique perspective of having one foot in the sales world doing sales training consulting with companies about sales even helping some fortune five hundred companies build sales. Training programs have been very involved in that mad at the same time. I've also been on. This journey in the digital marketing space. So that first website turned into managing digital marketing for companies across north america and australia search engine optimization social media management inbound marketing now account based marketing. And so all of it. You know what i noticed was number one. There wasn't a lot of alignment in companies between sales and marketing. In fact i think that's an understatement. He knows it's kind of like your car. When you're driving your car in its non-aligned one wheels pulling the left. The other wheels pulling to the right and the poor driver is just trying to get to work. down the freeway Not only is. They're not allowed of alignment really. There wasn't even a common language between the two sales You know has their focus Marketing has their focus and there are a lot of finger pointing back and forth and where the lights came on for me. Arjun was when i had realization. That was actually getting ready to speak at a conference And had a realization. As i looked out over that that room of marketing professionals sales leaders in business owners realize this isn't about sales. It isn't about marketing. Those are just means to an end. What's the end. The end is revenue growth. And so when we started. When i started looking at things that way everything on this journey that i'd been on in in the sales world in the marketing world started to come into focus and out of that is where the revenue growth engine model emerged.
How To Use Your Brand As A Sales Tool
"My guest is laura reese. Laura teaches entrepreneurs and small businesses had a used. Their brand is a powerful sales tool and as a way to accelerate the sales cycle over the past twenty years she's worked as brand strategist happy writer and creative director. Supporting some of the world's most recognizable brands some of the world's smallest companies and lots of organizations in between. Thanks so much for joining me today. Laura thank you diana. I'm so glad to be here. I'm thrilled to have you here. We're gonna be talking about Using your brand is a sales tool. And so i think i'd like to start with asking you to define what a brand as well. I hear a lot of people say no well. We have a logo. So we're good as far as branding. But i think that a brand is about a lot more than that. It's about the total experience that your customers have with you with your business. Lagos definitely part of that because it ideally should represent an reflect that that experience. But it's just a really small piece so at a base level and especially for small businesses. Your brand is going to boil down to two things. The first thing is how your company serves customers. So that's how you solve their problems. How you meet their needs how you help them achieve their dreams goals and then the second thing is how you express that externally. Let me think about a big brands like nike. I love that example. Because they're so ubiquitous and everyone so familiar. What their swoosh and their tagline the way that they really serve customers is they provide shoes in athletic. Wear that's designed to enhance performance on. It gives you confidence to play at a high level. Let's not very sexy to stay right. So even though that's the foundation of what they do the way they express that is by showing you ask needs and by saying. Just do it okay. So let's talk about like the. Are there similarities between like the nike brand and a brand for a small business. Are there differences. The tana's definitely so when you think about a brand for any size of business you're going to have a set of foundational things. That are the same so nike knows. Its customer nike knows. What messages resonate. It knows its personality. It has a set visual and verbal tools that it follows in every execution of its brand same holds true for a small business that these are the same foundational elements that i teach my clients. When we go through my branding framework. you know. It's the same thing to finding your customer knowing your messages knowing your personality in how you execute that the biggest differences that you're going to see is the scale at which you can execute your marketing tactics so nike can. We're lebron jeans and serena williams that you probably don't have that kind budget as business. Great okay so that makes so much sense to me now. Oh shoot. I just had a question totally left my head Oh i know what it was when you were talking about defining your client. I find that companies are reluctant. I will stay that business. Owners are sometimes reluctant to engage in that sort of definition. Because they're afraid they're going to leave people out or leave you know companies out customers out that that they wanna be pretty broad. It's so common. And i think that that fear is real. I faced it myself as i've defined my brand for my own business. You wanna make sure that you can help a lot of different people but what you're really doing when you are talking in generalities is you're saying things that are kind of the noah and no one is going to pay attention to so the more tightly you can zero in on your target customer the more you can know that person to know their their pains. Pablo what it's gonna look like for them. If those problems are solved the more that you were gonna stand out to that person and you know if you think about one target client. It sounds crazy because of course you need more than one client business running but when you create your brand and then the marketing that follows from that if you have one specific person in mind that you are talking to. It's just going to be so much more concrete and so much more real have so much more emotion and passion that is going to be communicated to everyone is going to be so much more effective for you Right 'cause the messaging is so specifically targeted to that audience.
"one my clients" Discussed on It's Possible - Conversations with Successful Online Trainers
"And then how some of the phone calls go and how those conversations go to figure out what they need so that you can actually tailor your conversation in your services to them when you're talking to them sure so my s. p. is i help moms over forty lose up to twenty pounds in twelve weeks while drinking wine and eating whatever they want so that speaks directly to a large population. But you know we have some specific targeted words in there and what. I did a few probably about a year ago. Now i surveyed our current clients at the time and just asking kind of general but slightly specific questions just to see what types of words they would reply with cohen. I picked out the most common words. And those are the words that i use. And what we're gonna lose weight more comfortable close fitting better. You know pretty general but you but now you speaking their language dangling ring new language twitter's or the number on the scale doesn't matter it's like yeah you'll probably fat loss matters but your client doesn't know that and say lose fat versus lose weight at may not connect posted right if you try to convince somebody that the number on the scale doesn't matter in the way themselves every single day. You're not gonna have a chance to help. I mean it's brilliant. Just new i mean. That's what your communications background. I guess comes in but the nuances of language. Specific words that they use is exactly what you need to gripe sort of gone. Yeah one other phrase. That really stuck out was get toned right and you know we all know that really means loose fat and get leaner thundering. Yeah but they use it. So i use it and it resonates with them. So that's kind of how we build our our social media content so to target people. I initially few years ago. I tried the facebook ads thing wasted like two three hundred bucks on. That didn't work. I didn't put the time into figure out the nuances of it and never got back around to doing it so we don't pay for ads. We just i posted on my personal facebook page once per day. My instagram once per day and they are the identical post. I just copy paste in. Just throw a picture up on instagram. And like i said. I do a daily video in our free facebook group as your profit margin is like ninety five percent. Which is i mean anybody who has been in any like london business in any kind. I mean that is beyond uncanny that doesn't exist in most wolves universes.
"one my clients" Discussed on It's Possible - Conversations with Successful Online Trainers
"Twelve weeks worth out elliott. Let's do it. That's i'm going to interrupt you. That is a super important point. That i don't want to gloss over. This is a step by step by step progression right. You're not going to jump into doing abobo squat with fleet plates on each side or you're going to walk to a light post back. Gopher light jog why then you may be. You can go a little bit father in little bit farther in a little bit for like it's a progression which is very important to know. You don't compare somebody else's last chapter in the book to the introduction of yours right and that progression at by step i kind of took like a little bit of a different route because with the i corps of oca to you know the models were reversed around a little bit. So we're getting stuff in a little bit different order than people are now so you know looking at this the material it's like you know. Here's the price point that you should be asking for an hour just like all right. Let's give it a shot. So i was getting a couple of calls and i just was like two thousand bucks for twelve weeks and i sounded just like your imitation of mill house bill. You know it's two thousand dollars but maybe you know. I think i could probably whatever you want to pay. Could you better though i could do. Better right was a lot of me. Getting on the phone and talking about me. I realized like non responsive. I'm there for you twenty four seven whenever you need like little. I don't want to say they don't care about that but that's not. I'm realizing that. That's not the selling point. And jason said something a few weeks ago that was one of my like a ha moments where it just kinda like clicked. He said people are paying you for results. They're not paying you to talk to them so that to me was like okay so that makes a ton of sense so i shop for the moon and missed the first couple of times saying it's two thousand dollars for twelve weeks because i wasn't confident in it and they could tell i wasn't confident in it so the answer was always going to be numb and then i kinda of reached out for help and was like. Hey i'm missing the mark here and they're like you. Jason rely yet. Don't start at two thousand nine and work your way up. So ninety five a month became five hundred twelve weeks. Got two people there than seven fifty for twelve weeks. Got to three people there. A thousand for twelve weeks. Got a couple of people there. Fifteen hundred which is where. I'm at now and that's where i've been. I think the good thing about that is. That's where i'm most comfortable. I've gotten plenty of people at that. Fifteen hundred dollars for twelve weeks and trying to raise it. I can tell that. I'm not confident. In pitching two thousand for whatever reason right now. That's just how. I feel like the right price. You like boy. You might not need to go up so you don't feel like you need to. I wanted to unpack that a little bit before we move on and make sure that it super super clear. The idea is wherever you are..
"one my clients" Discussed on It's Possible - Conversations with Successful Online Trainers
"And i hope to see in there you can also use like a stock photo or something like that and say this is not whoever michelle michelle michelle didn't want her pitcher to be showed and we respect. This is what michelle had to say right. Michelle wu real person. You want to speak to michelle. I can put you in touch. Like i'm not making this up. But she doesn't want to peterson and another way that we really like to do. We actually have a section into this. If you haven't seen it yet in the textbooks all you people have. It's i believe it's in module three celebrating clients and we talk about actually collecting like total weight loss. Total metrics at the end of each week and showing an image is like. Hey my clients lost twenty seven pounds this week one of them had to say and you could potentially even use a picture of one of your clients okay using a pitcher to represent. You can do. All of that will come out. I don't even know if you know this gym. But we're coming out with a service. Where would actually building an online business of our own that we're going to run and it's s coaching service. And it's going to be specifically for personal trainers and one of the main marketing elements of a few letters that are bead with and it's basically a letter from one trainer to another will. One of the letters that were writing is actually in amalgamated of Representing after and we call that out. We say okay michelle again. Michelle is not. Just one person shows in allegation of people that we've spoken to if you feel like you've connected with it there's a reason right. This is how well we know. We can basically make up a story that hits you so d. That's powerful. don't lie. I mean this is not a real person cool. I wanna talk about confidence. And i want to talk about raising prices because i think it is crazy that you went from thirty effectively thirty dollars a month to five hundred dollars a month and then most recently of course from ninety five a month really quickly you did. Yeah to fifteen hundred for twelve weeks so tell me what. The process was not so much from the thirty. But from the ninety five you will pretty well at ninety five a month right like you enrolling people making some money but it obviously wasn't anything close to what you're doing now. Yeah the ninety five per month. I like i said earlier. We were at like fifteen to twenty clients every month so now fifteen hundred to two thousand dollars or so extra. Which if you told me that three years ago after getting eighty bucks for.
"one my clients" Discussed on It's Possible - Conversations with Successful Online Trainers
"Happy with it from onboarding programming to client communication. Pt distinction has everything. You need to run your online fitness business smoothly and it's super simple to us now. Normally they offer if we thirty day trial but as a listener of the online trainer. Show you get a sixty day trial so you can make sure you love them before spending the time you want to deliver first class service your while we claiming your time than visit online trainer dot com slash p t to sign up for your free sixty day trial today if you're fitness nutrition coach. That's looking to master online coaching. So that you can help. More people make more money and have more freedom than the online trading academy can help. Ota gives you the framework knowledge and support to have predictable success with your online coaching business from marketing to business development to how to assess and motivate your client online. It is constantly updated and refreshed to keep up with a dynamic market. Not only that. Ot as proven in seven years. We've helped over thirty thousand coaches in eighty seven countries. Go online do this. We know what looks so you can get right to the success part and it case you busy working a fulltime job or a full time parent know that you can go at your own pace. There's no deadlines to complete o. T. of lifetime access. That said if you already to make a rapid change in finish the next eight to weeks you can.
"one my clients" Discussed on It's Possible - Conversations with Successful Online Trainers
"So for me. It's like. I have this list of things that i know i need to get done. And i'm not like super detail like locking things off every fifteen thirty sixty minutes. But i have parts of the day where i know. This is my time for this piece right so most days. I'll bet five. I work out myself from five thirty to six thirty. Six thirty to seven is like just kind of blacks. Get my thoughts together. Seven to eight is where do the content for our three facebook group. I do a daily video. And that's where i just kind of plan out the facebook post the instagram posts for the day in have them all ready to go. It's idea of like structure breeds freedom. I mean because you take a little bit of time before you do the work to figure out what what is gonna get done. You're able to sit down to the world can step away from it and be like okay. It's done right. I mean that's brilliant. Question says jim keep saying we us referring to his business. Why is that just won't be used business. I think your wife is yeah. My wife helps out. I do ninety five percent of the business but she helps outsell. That's why i say we so. There's a lot of questions here that are talking about. I'm just seeing them pop in and they're talking about you know my clients or too shy. Oh my clients don't want pictures showed of transformation. 's what do you do. I can't post before and after because my clients will let me. How do you navigate that. Do you have anything you do to get the permission before. What how do you ask him. What what's your. Yeah so. I have a couple of different strategies for that because we have one woman who would be are like all star client of all time. She's over. seventy pounds did not do a single workout excellent market ability for the audience that we're trying to appeal to what you be single..
"one my clients" Discussed on It's Possible - Conversations with Successful Online Trainers
"So let's start with kind of will you before. Let's pay a little bit of a picture. You had fifteen to twenty clients your nine to five job your data toddler and you're doing marathons triathlons. What was going on new. You able to handle it. What you buni now like. Tell me about that. Yes oh funny enough. When when we first started in the fall of twenty seventeen went online with our nutrition. Coaching and attrition. i think right correct. Yep and now nobody cared. They no loss. We didn't know them so we pretty much kind of promoted a new year new you type of like weight loss challenge right. That sounds good because you see other people doing it in right. It sounds like it flows off the tongue. This has gotta work it a black exactly. I thought we were going to have dozens and dozens of people sign up I was promised during a five hundred dollar cash prize to winter. We have six people sign up at zero cash prize at ninety five for ninety nine dollars for twelve weeks so you went from twenty seventeen to now. You didn't five times what you would do. You went thirty dollars a month to five hundred dollars a month basically. Yeah yeah so all of that initial weight loss challenge thing six people. We paid out the five hundred dollars and then with all the processing fees we made like eighty bucks. Your twelve weeks of work you know. That's a young child. So that's like diapers for five days..
"one my clients" Discussed on It's Possible - Conversations with Successful Online Trainers
"Jason said something a few weeks ago. That was one of my like Ha moments where it just kind of like clicked in. He said people are paying you for results. They're not paying you to talk to them so that to me was like okay. So that makes a ton of sense. The online trader show trainer for the trainer show. We should in podcast. Alright we are now live. According to my system. I can't see it over on the screen but i'm going to assume that there's going to be a little bit of a lag so i'm here today with jim. Her from alex yesterday. And i really wanted show jim story for a number of reasons. First off not dissimilar. To alex he has a full nine to five job outside of his coachie. He's a father of a toddler and he does ironman training. Which for anybody. Who doesn't know is the craziest training you can imagine but it's also the amount of time that it takes is really crazy. You're going to runs to bike. Rides all the time right. Yeah i saved along step for the weekends but yeah two plus hour long runs four five six hour long bike rides often so which is wild. I mean if you think about what. Jim is able to accomplish again. This is kind of a theme that i feel like is emerging is. Everybody's got the same hours in the day. And i feel like all of us. Just wanna put so much into those hours. So how do you do it. And i mean you got a fulltime job. You've got a young child health. Angie do ironman training and yet you still able to sell these fifteen hundred dollars a month packages and perhaps the coolest thing about it is before we started working together. You're selling ninety five dollars a month. Yeah ninety five bucks a month strictly through dmz. it was. You know somebody would reach out to me. i'd say. Yeah here's what we offer. Boom boom boom ninety five dollars. Here's a link to sign up. That.
Steady Grind Leads to Sustainable Side Income
"John mcadam is a self described nerd at heart. That's why he's been making websites for more than a decade initially just for fun way back. When he started he was simply curious. You wanted to develop his development skills so he began to make websites for himself his friends family members and local churches all for free at that point he says that money was not a motivating factor for him instead. Every new project helped him learn something new. And that was valuable. Sony began to expand out from just building web sites. He learned to make simple web applications. John create these products for one reason to help solve a problem. He was facing himself after he would solve the problem. He publishes work to the chrome app store. Figured if he had a problem that people might have it too and it would help them again. He was doing this for free no charge. John spent much of his free time working on these projects. Never earning a dime from them but again he was learning he identified two very important things he was learning. One was the portfolio of technical skills that still to this day. The other was the notion of what he calls. Putting in the work. Essentially john got used to grinding. He would wake up at five in the morning to work on side on days off drive a few hours to attend community development meet ups to connect with others in his field. One time even left a few hours late for a vacation to finish update after building both his skills and his mindset. John began to venture into paid work. That's right there is a satisfied connection. Every store we have here is all about paid work. John had plenty of pro bono. Work to showcase which helped him land his very first client. Someone had heard about him and told her husband who was looking to hire someone to a site for his small business. John was ecstatic for the first time. He realized that making extra money on the side is possible now while he was getting paid now he still did not value profit the most in terms of his business above all else he wanted clients to want to pay him because he was adding so much guy to their goals. So in the first year. John made a grand total of one thousand two hundred and forty dollars. He found most of his other clients just like he found the first word of mouth. He was constantly telling people in this community about his. After hours work for the next few years he slowly began to increase profits. More people found out about him which caused him to get more referrals. Also purchase google edwards and renamed his business apps by john twenty fifteen. John was making about five thousand dollars a year from his hustle. Then tekere emailed him hoping to recruit him for a project. Ironically they reached out to him because john published one of his failed projects online for all the world to see. This failed app. Used a specific kind of technology called cordova apps although it was his least successful app by continuing to publish work that he knew as imperfect he made this new connection john agreed to work with tech recruiter and successfully help the company. Deliver a mobile app for the client. The company was happy with his work and his work ethic and has kept him on as sub-contractor ever since now this was great for john in more ways than one his profits increased substantially and. Now here's about forty thousand dollars a year just from his side hustle by working with the larger team. He's been able to work with more. Prestigious clients have been able to impact more people. Not only that but working with the larger business has helped polish skills even further now. John doesn't have to find as many personal client. Projects still does every now and then when the work it is consulting contract fluctuates. He says there were many things he did right so he could be ready for this opportunity. This includes not giving up even when the hustle got tough showcasing. His failed app not being afraid to do that and having confidence in his abilities which grew over time at this point john has no idea. What's next enjoys both this side hustle. Ns fulltime job as a transportation engineer. An extra forty thousand dollars. A year on the side isn't bad either.
Interview With Marla Beck of bluemercury
"Everyone welcome superwomen. Today's guest. I'm very excited. Talk you a superfan. And i haunt her location near my office frequently marla who is the co founder and ceo behind plumer the nation's largest and fastest growing luxury beauty retailer and spa in the country. So hello and welcome. I thank you for having me. I am super fan of you. Also so the feeling is mutual. So i would love to kind of go back to the beginning because i know you were acquired but i would love to go through kind of the initial idea that you had for blue mercury and your skin care lines but where did you start off. So i actually grew up in. California was a junkie. There were little beauty shops. Where people made handmade things in berkeley which is about five minutes from where i grew up and when i was in high school is a new brand called german logica and so i always knew what was new on what was going on in beauty When i moved east to go to graduate school in boston a chance to drive forty five minutes. Divide act lipstick which was only sold at bengals in one place and on top of that it was the beginning of the i e commerce bom in fact we had just gotten our own email addresses and google and all the search and all the businesses that are here today did not exist. There was an obscure moore came to business school to talk about his business. He was talking about how he was going to bring books to the internet. And i was completely floored. jeff bezos. Only thirty people came to his talk. I was inspired by this new potential world out there that i couldn't even imagine and so started to think about what products i could bring to. The internet moved to dc after grad school and started blue mercury to bring luxury beauty products to the internet so initially inspired by jeff bezos in my obsession with beauty and we were one of the first to bring brands to the internet. Act of nineteen ninety. Nine week quickly realized that were too early. Not everybody was shopping online in fact everybody was on. Aol dial up and it used to take forever to get online and so we were just too early with that idea and so we pivoted and i laugh because were pivot didn't exist then we we were actually. Almost bankrupt realized we needed to do something different. And so we opened our first beauty store in washington. Dc georgetown back then you could only buy cosmetics at drugstores or department stores. There was no such thing as a free standing beauty store and We thought why not create this environment. Where staff were trained in all france where you could touch and feel products and that You could get makeup application and spa services in one place if you think back to them and i know a lot of people up did not shout back then who may be listening but everything was behind glass counters at department stores and you go up to the counter and ask someone to touch things to try things and i was in my twenties and i felt like no one really wanted to help me because i will spend money so this idea. The freestanding neighborhood beauty store was revolutionary at the time. And i remember i was so happy. Our first clients used to come in and screaming that they could touch products find find obscure brands get advice on a bunch of brands in their beauty problems and also get spa services in the same location as so now is the start of blue mercury. We wrote a bunch of different ways. The ecommerce wave and this move from buying beauty products at at department stores to buy beauty products in specialty stores so it was really the beginning and it took us a long time to build business. I've been at it for twenty one years so excited to have been building blue mercury for all that time. I love that. What seems as an overnight success to people when they read about your acquisition is like oh no. I've been doing this for twenty one years. I almost went bankrupt. You know it just goes to show you. And i and i. I like to talk about that. Because i think people think that i'm an overnight success and i've been doing this for twenty years. Now there's a lot of blocking and tackling around and usually your initial idea is completely wrong right. I think you have to have humility to realize that you're wrong. You need to change directions and we were humble in the first year pretty quickly and made. It's really sort of try to deal in truth and build a real business that had value for customer saying i think we got caught up in the first internet craze and it was exciting and fun and then we realized that we had to spend our time knowing and understanding what people want what they need and beauty and then just really took our time building the business and building an enduring company so when you were faced with bankruptcy being too early to the e com days how did you guys have the bravery or even funds to open your first brick and mortar. It's it's a great question. In fact we had received investment for the e commerce business and our investors hated the idea of doing a store because back then all value was pure play e commerce. And so my husband. I barry actually used our own money to do the first store.
"one my clients" Discussed on The Road To A Billion
"My dogs chewing on something that she shouldn't be one second from. Yeah as you as you do. Dog mom duties andy. We're gonna turn it over to you know. Qna's from a our audience here. But because you are co host. Andy you get the The privilege of of asking the questions you want to ask or cuban as afrita to ask I dislike said. Hey like this is the exact plus. I need to talk to you. Right now is awesome. I'm from vancouver's yeah yeah here now. I'm in vegas right now. So i go over the border to the austin event like no pro bono problems like go into like his second interrogation but managed to get over an average text abuse. Like how the fuck did you get into quarantine coming back. That's a real bitch. Yeah not gonna come back. I've decided i'm just going to travel on america. It's ties into you. Go for it. Yeah but yeah the question. I guess i started my youtube. Channel launched People have been following me. I think i got like fifty subscribers now And i posted on my first video. I've got like ten video ideas currently just finishing up more on now I kind of get an idea if he wanted. She's it's basically just entrepreneurs heroes creatives unite can show them one getting up to kind of has like secondary says of like day sayings. Obviously i mean the men's dictating help weld and then health and fitness. Because i've got some kind of contrarian like athletic perspectives on that as well But yeah. I guess like what's the best way to grow the channel. Assuming it out. Yeah i mean. It's pretty much the standard question. You know nothing. Yeah i think the most important thing is. And i think in retrospect looking back At how my channel. And what i did is it's easier to answer this than than if i was just starting but tater knoll. She's got like this shoe. It's.
Asking Better Questions For Your Beauty Business
"Hello hello. I am just so excited to be with you guys today. We are going to do something a little bit. Different is abc. I am permanent makeup artist and as tradition as well as a beauty marketing strategists for professionals. Like yourself that want to increase your income and impact and we do that with our online marketing program called ends other marking resources. So today we are talking about the right questions to grow your business. And i talk to so many beauty professionals and i think one of the key things is when you own your own business. There are so many decisions to make right. It's like should i do this or should i do that. And it's hard to know. What is the right decision right. Like for example. Let's say this when someone starting a business they say well. How much should i charge for my services. So one of the questions is you know. How much should i charge. And then people say oh well how much will people pay. Well when you ask. How much will people pay for your beauty services. The answer is always going to be as little as possible right. I mean that's just how things are when you ask them. How much are you willing to pay too little as possible but what you really have to do. Is you have to be able to position the value of what you are offering them so that they see. Wow this is really valuable. This is going to either save me time or save me money or make my life better in some way right because we are all buying things to solve a problem. We're all buying solutions. And we're all buying things to make our lives better whether that's a beauty service or a toaster. Okay so when you start saying how can i make more money in my business. Well that is another question that we wanna ask in a different way so the way you make more money in your business. Is you solve bigger problems right. You become specialized and you solve bigger problems. The more specialized you are the more unique you are and people can't find it everywhere you look at you know used example like if you were to break your foot. You wouldn't just go to your general doctor for that. You would want to go to a foot. Podiatrist surgeon orthopedist right on that. Specializes in that special. The tiny little bones of the foot and how to fix it right because you want to walk again so when you're specialized like that people will pay more for that. The second thing is as i just said if you're solving a bigger problem you know if somebody know hurts their toe. That's not a big problem and it's not going to you know abandoned can fix it right. You get a little scratch. You put a band aid on it not expensive the bigger the solution the more you can charge and so that's a different way of thinking about your business. So the key thing is that i want you to start thinking about the questions you are asking yourself for your business so i often hear beauty professionals say like how do i get more clients like how do i. That's like the biggest thing i ever wants. Just more clients. It's technically they don't want more clients. They just want more income. Because if i could tell you if i said to you listen you could make the same amount of money seeing one client week or you could see twenty. Which would you prefer if you're just starting in. You need the practice and you need the pictures. You'd probably say twenty but if you actually are really smart about your business you would say well. Less people less problems. I just wanna see one person. I make the same amount of money. We wanna look at. How do you get more exposure for your business. How do you get more visibility for your business and one of the things is you are showing up telling people how you solve their problems and the next thing that you wanna be doing. You want to lead them through the buying process because remember as people are thinking about the problem they have. Maybe have sparse eyebrows. Maybe they have bad skin or they wanna have a little micro kneeling or facial or something like that. These are the problems that they're concerned about. Then they also the minute they think about their problems and they think of you as a solution they have objections. So one of their objections is going to be. Okay we'll will this work and then will this work for me right. Those are the questions that they're asking and the way that you get them through. Those objections is with proof with social proof and the social proof is going to come from either you and your experience with it and you telling stories of your clients. But what's even more powerful is your clients telling their own stories and not just a testimonial a linda perry was great. I mean that's not a dismal it's a good testimonial but that doesn't help the perspective client the one that's like i don't know if i should i. I don't know if this will solve my problem. Or what if it hurts or what. If it doesn't work for me that's not gonna help her at home overcome her objection so we wanted to show up right. We want brand visibility when a show up and share stories of past successes of people that we've helped and how we've helped them. We want it to come from our clients so it is actually in their words of them about their own journey of you know i was nervous to have this procedure but then i decided it was worth it and then i came and donna. Walk me through the procedure. And she told me what to expect and then so they're talking about it and it's going to be way more powerful than us talking about it and hopefully you can see the difference in how that is going to. You're telling stories to actually overcome your perspective clients
How Police Violence Could Impact The Health Of Black Infants
"Floyd's killing in Minneapolis placed police violence again in the national limelight, with protests erupting. But black and Brown communities say the effective police violence is felt long after demonstrations died down. In fact, research shows trauma from racism and violence can leave imprints on a community's health, including on pregnant women. Here's NPR's Yuki Noguchi. Outside the corner store where George Floyd died. Murals, stuffed animals and origami cranes filled the street. So I'm Rachel Heart of men. I am on the faculty. Rachel Hardman grew up nearby and it's a public health professor at the University of Minnesota. We walk in a field where there's a memorial for victims of police violence. It looks like a replica of a cemetery with about 200 grave markers like Ralph Bell, right? Hard del Cheryl over here. Many of these people were local and died at the hands of police. Travis Jordan in Minneapolis. He's actually it was a friend of one of my dear friends, Hardman surveys to makeshift cemetery. My first thought, is it This isn't even all of the names. And that breaks my heart. This scene, she says, doesn't capture the whole of the problem that police violence leaves marks across a community of survivors, their families and neighbors. Hardiman studies racial disparities in health, focusing on a longstanding problem. Black mothers die in childbirth of 3 to 4 Times The rate of whites That holds true regardless of wealth or education. Black babies are more than twice as likely to die in their first year. Research suggests racial discrimination is a likely cause of both preterm birth and infant mortality. Weighing factors like obesity, smoking or poor prenatal care. Hartmann's latest research looks at how police violence in particular might affect that. She studied women in and around Minneapolis after police shot Philando Castille in 2016, and two years later, Thurman Blevins Thurman Blevins had just been killed in North Minneapolis. And we asked folks do you feel like this is impacting your current pregnancy and Over half of the women in our study said Yes, nearly 60% of those women gave birth to pre term babies who were underweight or died at route, she says. It's about stress. Ah, lifetime of struggles of her housing, education and safety. Large body research shows that that stress across pregnancy can have an impact on low birth weight and preterm birth in particular. Then in the start of life is so important, because if we can't get that, right, you know we're setting someone up for a lifetime of pain and a struggle and disadvantage. Examining these struggles, Hardman says, might help doctors better understand challenges for women like Raven Cane. I meet cane and her three week old daughter, Remmy. Okay. Prior to Remmy Kane had five miscarriages with no medical explanation about what caused them. I had gotten an ultrasound and had seen a baby in a strong heartbeat. Literally had come back the next day, and there was nothing there. So I just had this really high anxiety anxiety about losing her pregnancy with Remmy, too. She was about four months pregnant when the pandemic hit. Then George Floyd died blocks from her parent's home. You know, During that time, it was constant sirens when they were saying that the KKK was supposedly in town, and it's just stressful. It's like and then you're trying to Carry life and then you're thinking about them being a black person in this world and the things that they might encounter, Kane tried to distract herself by hosting a family party to reveal she was having a girl. My dad was jumping open down like he was so heavy, he said. He was in the garage and cried a little bit, cried partly out of relief. He told her the world wasn't safe for black boys. Midwife Rebecca Polston. Here's that often. Holsten started roots community birth center five years ago to offer women more support than a traditional hospital. Clinic defied the odds in five years on Lee. One client has had a preterm birth, she says. That's because the clinic addresses trauma. Some of the things that we explore is not finding out the sex. Of their baby because the stress that it brings when you find out that you're having a black sun. That kind of stress, she says, is palpable all around her. After George Floyd's death, Colston says she confronted a group of white men flying Confederate flags three blocks away. She closed the birthing center for a week. But the threat, she says, isn't just from outsiders. Once an elderly neighbor fainted nearby, Polston and her staff rushed to help and the police came up with their hands on their guns saying, What are you doing to us while we're taking blood pressure clearly healthcare providers those Interactions where those who you call for help. May not come to help you but come to harm you shadows every aspect of one's life and it becomes especially acute when you're in your birthing phase of your life. That rings true for coming Love Valenzuela. I don't know how to explain it, but I feel like that trauma is just in my body balance way Low is a doula. Originally from Chile Four years ago, she went into early labor. On her way to the hospital. Police pulled her over for driving with high beams on she told him. him. I I have have an an emergency. emergency. I'm I'm pregnant pregnant and and he he stops stops me. me. I I need need to to see see your your driver's driver's license license and and registration. registration. So So I'm I'm scrambling, scrambling, shaking. shaking. Just remembering makes like my heart beagle so fast. She was scared and her contractions intensified. She says he'd be raided her ticketed her and insisted she keep the windows rolled down its frigid cold. I'm crying my tears or freezing as they're coming down because it's so cold. Her baby survived. But this spring, Valenzuela nearly died giving birth to her second child. She blames her earlier encounter with police because my uterus had worked so hard, potentially from this previous Drama. I actually had an acute hemorrhage. Two months later, George Floyd died about a mile away. She's still haunted that he called out for his mother as he died. So, too, is researcher Rachel Hardiman. You know, when George plaids yelled for his mama and summon all mothers, Hardman stands just a few feet from where he was killed. It's just so painful. You know, this'd why do the work that I do is so that every mom gets to have a healthy baby and Have a good life. She's expanding her research nationally to keep digging into the connections between police violence and its impact on mothers and their babies.
Think Like a Founder With Vision
"So i spend time on the phone with lots of clients and probably seventy percent of the folks that i work with our business people now frankly about one hundred percent or business people because if you are a personal person and you're working with me on some kind of personal goals you still probably work for somebody. You may have your own business. You may be you may not be. You may work somebody else. That's fine but in any case we're kind of in that that world there where you're involved in business so i was chatting with one client and this is sadly it's a conversation. I had a very regular basis. I was thinking about. I was working on my book the other day. And it's been interesting to figure out my book. And what i wanted to tell and i want to tell the nonfiction narrative and putting together and i and i really thought back on. I said what. I really want to do here. When i get this completed and some big issue right now for me. I thought about it. I said you know there's always a process certain things that come about. When i talked to people that i always have to take them through every time but kind of did with your passion years ago. But it's much more extreme now and it's much more specified now. I know exactly what's going on there. Certain things we have to take care before we can take care of other things. So that's what's going in the book but talking to my client. This is something happens all the time. goes into the office works all day. There's an expectation about the what happens in the office from the employees. That are there now like a lot of successful business owners seat kinda hits the ground running early in the morning. And then what's what does he do. Well he does. We've been told to leads by example. Get way out in front now. A lot of folks do that. But if i'm there i'm going to set the energy and the tone of the day they're gonna. I'm going to be here for him. Got an open door and open office concept to right at going away. I could've told him that. When i was in school back in elementary school. They tried the open cop concept elementary school. I an open concept high school. Even i knew back then. It wasn't gonna work now. They have walls of reason for four cubicles. Don't work right. Bless you walk in the office and if the founder. If you're the person who really has to move maybe not the you're always found. You started the place right but your job is to move this thing forward but if you're always available help if your door's always open and you always leave. Hey on that guy. I'm always here for you. I in last weekend's whole thing band your days routinely become sixteen hours long. Don't they only get up earlier for so long. You can only stay late for so long. You're human eventually. you're to slow down. Usually you'll slow mentally. I and then you'll physically breakdown sometimes stress potato. I sixteen our routine days maybe occasion getting a weekend off. That's not too bad when you think about it because it really is bad when you get to vacation and he got a check in when your vacation days are eight hour workdays and the rest of vacation. How how do we get there. You got there because he got phones with email on it. People expect you to be around all the time and pandemics and things like that happen. Got answer the phone really sixteen hour days seven days a week. Eight our vacation days. It doesn't take a rocket scientist to figure out. That's unsustainable right. Can you model rockets on second figure that out. i'm not even brain surgeon. And i can figure out. That's not sustainable. In fact a brain surgery will tell you. It's not sustainable. Stretch out you're gonna have to have brain surgery and the never let you in a rocket ship if that's what you did this think about scott logic there. I know some people can't follow the simplified version of. But that's us whether you work with your family your staff your employees. Any group of people doesn't matter maybe at church. Maybe you're a yearly boy. Scouts course counts scouts. I guess the common now at the same thing. Don't they people want the same thing. They want empathy not sympathy folks. Walking around out. There was sympathy for everybody. Don't that hurts. Makes me feel icky does is a lot of Paint out there all. I don't wanna live in that world. There's a time and place for that. Yes there is but empathy absolutely. I wanna know how you feel. Understanding people are looking for a lot of understanding as well at the pander to understand him but leadership people looking for leadership people fall into leadership kind of a cool thing. People strive to be a leader. That's all they want to do is lead. Just go ahead and do it. That's fine other people could care less. I happen to be guide that leads fairly well at the same time. When i find a good leader i get right in line. I do sometimes i. I look up how they get here. What he he was. Good darn i mean. There are certain people probably a handful of people over my lifetime that have been such good leaders. It had empathy had understanding. Really got me. And i would do whatever they asked me until they changed and they always do. So if you're founder if you're responsible for the vision of where you and your folks are heddon then you need to remember that. Did you take a few minutes every single day to cast that business figure out. What's going to be
Mobile Voting's Future
"Many of us can get to the polls on election day if we prioritize and make a plan and everything goes smoothly. But for some people getting to a polling location isn't even an option whether they are in rural locations or in another country. Really out there the ends of the Earth it's it's ugly Afghanstan. It's middle Afghanistan. That's where West Virginia Secretary of State Mac Warner found himself in twenty twelve after more than a decade serving in the military he was working in. Afghanistan is a military contractor, the roads there were under frequent attack. The mountains were treacherous and the weather could be nasty, and so there were literally months. Wouldn't get mail. Just part is the acceptance of that type song. I'm that meant Warner couldn't vote in the twenty twelve primary. Fast forward to two thousand. Seventeen. Warner's back in the US and becomes West Virginia Secretary of State. So now he's in charge of his State selection and wants to help military personnel to vote more easily. Assistance is just kind of an afterthought or any cases. So what I WANNA, do I wanNA give soldiers and opportunity to vote and I think the Electric means is the most logical place to go. Warner. Started thinking about a guy he met back in twenty fourteen budding Entrepreneur Nimitz. Hani. So my brother and I viewers go. Up and to be at a hacksaw at South by southwest in Austin. Texas. At south by southwest side was just a guy trying to break into the tech world. He wasn't thinking about voting what really intrigued US besides the in the free food. Tons was the prize money and the team of the on was hacked to the future. Was One thing you would do in the future and how you're doing. So as he thought about the future and what he would do. So honey actress past growing up in India as a member of the Sikh minority A separatist movement was ascending in northern India led by seeks that was swiftly brought down by then prime minister Indira. Gandhi in Nineteen eighty-four she was assassinated by her Sikh bodyguards. There was a lot of political and religious turmoil and election soon after for the new communist and there were some very unfortunate incidents which happened under time and one of them was as a little kid see people being coerced ward at gunpoint. Coercion to vote at gun point that can stick with a person and in Austin under pressure to create an innovative APP. Sahana. Used that memory and pitched mogul voting after that used a digital ledger called the blockchain that was invented to help, buy and sell crypto currency. And when we pissed onstage, it was printer of silence in. Maybe. The completely bombed when they announced the first by it was a shock. So honey. Took that prize money found investors and developed the mobile phone voting APP called votes. That's V O. His first client was Mac Warner, the former Afghanistan contractor who's now West Virginia's secretary of state in two, thousand eighteen. The state became the first in the country to try it out in a federal election when Warner launched small mobile voting pilot program for his states military personnel serving overseas. But there were issues and there were critics
The Filmmakers Dilemma Dark Skin Tones
"April of little some interesting or different today for the this week in photo discussion among with my friend. Chris Fenwick If you have anything to do with final cut pro, you know this guy he he's one of those people that knows final cut pro and editing in general from the inside out backwards and forwards and all that and he's We'll get into that but Chris reached out to me a couple of the about a week or so ago and pose a really interesting question us. He said, you know what? How do you? How do you color ballots for darker skin tones? He was having problems with that and this was this was on the heels of the whole Simone biles controversy with Anti Liebowitz and. All that back and forth of they should hired a black photographer to shoot her or should the photographer shot heard? No or Annie's people? Should they have known how to process and color correct for blacks hint so anyway. So we decided to jump on and have this conversation just talk like you know two people that like this stuff and see if there's a solution or maybe there is no. Solution but Chris, which is these elite editor Ed slice editorial and I'll put the links to all of his stuff in the show notes and the the description for this episode on Youtube but follow him over there. But check out this discussion is pretty. It's pretty interesting. We'll be pretty interesting from the standpoint of just what's wet in the in the real world of color correcting for other humans. We go. Here we go starting to. All right. Chris. Renwick. Welcome to this week in photo man how you doing. Mr Johnson I'm doing well. Yes it's good. The I'm doing really good. You know what we were talking before we started recording. and. I got I. got a page just from chatting just. Before recording. Yeah Yeah where you do your hands. Okay. But always you know you're you're a wealth of information. You're humble about it. Obviously, which is why you get invited to speak at conferences and all this other stuff, and you'd probably have more work than you can deal with. But let's I want to segue into that stuff that that I talked about in the teas color balancing for darker skin tones, Black People Brown people, etc. But before we do that, tell us a little bit about Chris Renwick in slice editorial. In the world and how are you helping keep spinning? I don't think I help keep spinning all. Right. Now. That's that's that's frightening I I'm an editor and I tell people this all the time and they say Fascinating. What are you edit? I added a bunch of stuff you'd never want to watch. It's it's not that it's not that exciting. In the corporate communications corporate branding space. There is tons of work to do most people realize that whether it's photography or video or editorial like I do But frankly most of the stuff I work on, you'd Never WanNa Watch. It's not that exciting. It's a matter of fact I think the people that I make it for you know they're struggling to get their employees to had chip you know but but but the bottom line is it's a living and I've always said that to satisfy your own creative you know thing that you have to do. You're better off. I mean it's good that I don't rely on my job to do that and I'll. I'll tell you. That if you. If you try to be, you know to exude your best you know a Steven Spielberg George. Lucas. When you're doing my job, you're going to be a pain. Because you're GonNa have all these great ideas. I'm not saying the not good ideas, but they're not right for the project that you're working. And so You're better off. You're always better off serving the project and. Most of the stuff that I do, it's ahead he's talking and might be a graphic over shoulder that. Explains what he's talking about but I don't need seven different angles in tight close ups intention like no I don't need that and so if you WanNa do that you should totally do that. But doing on something you're producing and not that you're trying to get paid for. And It's it's just kind of a pet peeve of mine. You know you just keep keep your creative thing to to wear. It's a being asked for and I turned stuff out. That's what we do. It's not not really exciting but like I said, raise the Bill Corp video pays the bills you know keeps keeps keeps the Earth Spin and keeps spinning right there. That's absolutely absolutely and I'll tell you three a four days after Governor Newsom shut down the state of California were based. we were in production. and. We were in production because. On I kind of reminded everybody that we work with especially in the office that our core competency. is to. Help people disseminate information. That's what we do. We help people communicate, and even during a pandemic people have to communicate, and so we came up with some workflow ways to do that and I've talked about that on other shows maybe to talk about it here but it's not what we really came to talk about. But but we were I was working on Tuesday. I delivered my first client video before the week was up
Pelosi says hair salon should apologize for 'set-up' visit
"The House continues to face heat over a visit to a hair salon in her home state of California Despite salons there Being closed to indoor services. Nancy Pelosi's blowout blow up took a new twist Thursday with her hair stylist, supporting her claim that the now infamous video league showing her inside the salon and without a mask was a set up. Salon owner Erica Katya's denies. That's the case but admits she released the damning surveillance video because she feels like small businesses, especially salons have been abandoned by elected officials, including Nancy Pelosi, who has repeatedly lectured others on the importance of wearing masks and staying at home. Look at your people in your neighborhood in your city. That worked to their life to build what they have. Pelosi claims she was told the salon could accommodate one client at a time and that she's the victim in San Francisco. Claudia Cowan Fox News Our Next news
Are You Being Asked These Interview Questions? They Are Illegal
"So. This is an interesting article from Forbes. covid nineteen has employers asking illegal interview questions. Here's what to say. Well, this is fascinating. Saw Why gotTA share this? Social through these real quick how many kids do you have and what are their ages? Apparently, that is not illegal question. Here's what employers looking for. They're looking for reassurance that. Your top priority at work is work. Make Sense I. Get it didn't know this illegal Joe didn't know the Navy's re legal by there you go. So what's the answer be honest and brief? You don't give a whole lot of information, right? So you could just simply say. I am very reliable and home issues will never affect. My work could be simple like that could say I've got three kids given their ages and we have a nanny to help a child care. Or my parents live near us, they watch the kids so. I'm free from distraction. Keep it short. Sweet to the point. Now the question is, are you financially responsible for any dependence? Here's what they're looking for. Again reliability. They WANNA know children may be parents you're carrying for they WANNA make sure that you can be focused and this article says expected. This fact will be checked out with your references cases do not lie. Again. You don't have to give him a ton of detail move on WHO's going to care for your kids while you're at work again. There were looking for demands. And again same answer how older seems of the other questions? How old are you? The employers worried that you're too young or inexperienced are you're too old and maybe you don't have the energy or the drive one client of this career coach said in his early fifties to the interviewer. Not Really Wild about share my age but I can honestly tell you that I do have the fire in my belly. And so you don't have to share your age. Another twentysomething said I'm in my mid twenties but I am a really quick learner and I'll do whatever it takes I have expert level and technology. And so I can do whatever you need me to do. So what you WANNA do is you're sidestepping those specific questions by dealing with what they're actually asking really good article there if they're asking about dependence and and asking about kids and parents, they just want to know. That you're not going to be distracted when you are there or having to leave because of these challenges as what they're asking for. So address the question without getting too specific and that'll really help you good stuff there.
How brutal honesty will bring you massive profits, happiness, and success with Peter Kozodoy
"Well, fire nation we have a lot to. Talk about today, it's going to be a blast. We're talking about honest to greatness how brutal honesty is going GonNa Bring you NASA prophets happiness and success and Peter. You're upcoming book is endorsed by Barbara Corcoran, which I'm very proud and have always been very excited to say was one of our power twenty, the first twenty people I ever interviewed on this show. So she was very kind enough are never forget to take my interview while she was getting her makeup done before an episode of Shark Tank. So it was pretty cool. It has some background noise going on but overall, it was a blast and. Kudos to that, it's about using brutal honesty to achieve massive success. So I just have to ask why honesty why did that concept intrigued you so much as to write a book about it it's a great question because I actually never set out to write about speak about or frankly even care about honesty. It's surprising to me as it is to anyone that I've written. A book about something we all learned in preschool, and yet I think when we look around at the we live in right now it's pretty clear that we need a whole lot more honesty here in twenty twenty So to take you back and help everyone understand how I got here Let's go back to that that figure Skater seventeen-year-old Peter and at that age. I was the same size, five, seventy cancer a smaller younger. The two things were true. I knew two things to be absolutely true. My Life I was I was going to going to the Olympics has a figure skater unequivocally that was what was going to occur and the second thing. John's I. Was GonNa go to Harvard I, grew up on the South Shore Boston there is only one college for me it was in. My backyard that was Harvard. Well, by eighteen I had missed my shot at the Olympics was clear that I just couldn't keep my nerves together to make it work I applied to Harvard Harvard. Sent me a letter back saying thank you. But no, thank you. Don't call us. We'll call you and from that point on I won't live I, was devastated. Devastated I ended up. Going to another college and When I came out, I started a company. it ended well, it's a long story. Short story has started a video production company, my business partner I. Having no idea what we can do I I've always been the type to think I can do it better. And so the great thing about that is when you think you do a better, you can go start a business. The bad thing about that is when you think you can do a better. You actually have to go out and do it better A. So we spent a lot of years having no idea what we were doing John we were we were shooting eight hundred dollar television commercials for local car dealers, which is exactly as glamorous as it sounds. And I remember thinking like, wow, we could only shoot more eight, hundred dollars television commercials, ain't we would be rich we'd be rich. That's the past millions while apparently I had not studied hard math classes at college because if I had, I realized that that was the stupidest thing I could have thought it was just unfeasible for a whole lot of reasons, and again you know this young twenties entrepreneur. More gumption than brains. So eventually we Pivoted into being a full service marketing agency, and the reason we made that pivots because we were getting hired by other agencies and we realized that Kinda sucked they didn't take care of their clients. They overcharged they missed deadlines. Strategies weren't that good what we can do this better again right? We can do better. So or what we do you slap a new label on our. On our agency. Now Boom, we're full service marketing agency, and so quick story. The way we got our first client was that we were doing videos for local college and shooting their students and listening to their stories. And one day the the market called and said, Hey, we have a pitch open. We're going to hire a full service agency. It's about a million dollar account. Do you WanNa come pitch in do you have the resources to do this? And so we put the phone on mute or like okay. We'll do you know we need like graphic design to do account manager. We're GONNA probably need some web developed. Do we have the resources to that? No No. Definitely not So we pick the phone backup we said, yeah, absolutely WANNA. Come and touch will be there whatever time you need a Haredi go. So. We're in the pitch and at the towards the end we show this video had been recording of their students and the students are talking than we reveal our Tagline, which is the foundation of the entire campaign. And the room goes quiet. And the President looks down at what we've done pause. She looks up. And says, where did you? Where did you get this? I've been looking for this for years and I was tempted to say because we're the biggest bunch of geniuses ever. Of course, that's why I didn't because that wouldn't have been honest instead I said, your own, your own students gave us this. This is how they really think and feel these by the way of the only people who matter the ones who pay you money for your product and service. And so throughout building my company I got very interested in how honesty plays into the organization into the executives because it's not just being about your customers, what they think but I was always fascinated by how some of our clients took our growth strategies and just crushed it Golic a five, hundred, six, hundred, percent Roi loved US stayed with us for years and others. John. We'd work with. We'd give the same love attention strategies and they would just blow up on the launch pad I. Mean They could not get out of their own way they descended into infighting and politics in both quite frankly, and I always chalked it up to stupidity as these people are a bunch of morons. But of course, they weren't that. Was Me being a moron did. A tremendous amount of acumen intelligence to become an executive in any role. What I actually found over the years was it was something much more serious, which was a lack of honesty and in a variety of ways you're honest about what was going on in the world and how consumer trends were changing honest about what was going on with their fellow executives or their customers or dishonest with themselves and with their own biases and self limiting beliefs as a leader in and I saw many. And it wasn't until. I had my own crisis of honesty that the whole solidified for me that I that I made sense of this both both in the organizational sense in the personal sense something terrible happened to me John. It took me years to get over I don't know if this happened to you but I turned thirty. Oh. My God I don't know how people survive that. It was just devastated. I was like this is off. So I turned thirty and Mike Okay. This isn't so bad and then as I looked around, I just started descended into darkness and I just started beating myself up over. You know what happened because I realized that those two massive failures I had seventeen had been sticking with. Me had had given me these big weights on my shoulders at said Peter you can strive for greatness, but it's never going to be the best life because you already failed at that you already done your already failure. And it turned out it was carrying that around. So so by thirty, you know I looked around listen I built a million dollar company just married. My wife were flipping anew house I mean bronze purposes show just shut the hell up and been happy. But life doesn't work that way and I realized that there was so much more that I still had him that I still wanted to do and that's when I realized I had been dishonest with myself. Here I was preaching organizational honesty and I had failed to get out of my own way in realized my own self limiting beliefs and in the year after I turned thirty John achieved than I had in the ten years prior one of these things being the book that is now going to come out this year fire nation I. Hope you can just hear and understand and absorb what Peter Sharing Right now how critical
Summer of Celebrity Splits, Big Brother's Big Risk & Plastic Surgery Catfish
"Welcome to nightly pop the best place for a facelift advice and break up revenge. Lena's off tonight. But Hunter has here as always and our new best friend Luke. A thoughts is back for more. Hi Guys. Thank you so much. I know I had one day off but I'm back I'm here. Today and let me tell you. Is Easy to make it look. Really did we I just need I think I should ask Vivica did hunter up any prompter Vivica he mess up any reads that you can run. Maybe, once to very honest with you, I was very proud. That he like got in there and all that snow and. Charming. As he lies on yet Morgan between me and Roxy D. as so he loved it I'll I'll right he was in a sandwich there. Okay. All right I guess we're not gonNA top any of the comments that were just made Cilicia get right into it is officially this summer of splits Kelly Clarkson Julianne Huff. Meghan. Fox Kristen Cavalieri. The plug on their relationships VIVICA. Florentine all this lockdown. But do you think this is what's driving couples to just be Finito Dunn's Oh absolutely they are spending more time than what they ever had. When you know celebrities were always on the road working on a said, you know you get to see someone and it's like honeymoon you get to have a lot of Kline I remember I dated a guy and it was so much fun. I was on the road and the moment that the tour was over I. Think we broke up in a couple of months. To. He musician was shot. MARCI was I honey? Mortga do not confuse VIVICA. For anyone less than a god. Okay because she's Doing it well. Share I I think people are breaking up in the celebrity will because one of the most attractive things about a celebrity is their success it's that they're. And, they're good what they do and when you see them without that success, not only do you feel less attractive to them? They feel as attractive themselves we have like we're in this industry because of our ego because we need to be seen. Not Seen we kind of become worse people unranked. We'd be. Real, little school anyway moving on big brothers back tonight there is already drama according to multiple reports Julie Chen revealed some of this season's potential contestants tested positive for Kobe nineteen. She says they were paid for the final cast but okay hunter would you still what I don't even know him asking me this would you go into that house mortgage? How bad do you think my career is going if you if that's the question they're going into big brother now I've got to television shows Morgan okay. I'm doing. Okay. Don't I don't even know why bother I mean we have I'm not GonNa ask you because you are a legitimate movie star and you're not going into that house. But if somebody said I'm giving you five million bucks to do this. Would you? Let you know that the offer did come my way and it's not five million bucks. But I'm going to ask Charlie. Yeah it's not holy cow. It's been the five million dollars on that set and getting everyone there. To do it and I can live with another person let alone sixteen is it like twelve or singling on that house yet? No. My worst never ever Talaat. Moving to Morgan's house right now, I feel like moving to Morgan House and I get to hang out with Jordan all the time. It's GonNa make. Their relationship better because Jordan is not going to spend as much time with Morgan film it. Little brother and it's. It's a perfect show. Yeah. I think. So we just recovering from me yelling about the fact that there was no Wifi, but I just wasn't connected to wi FIS. So anyway. He's like everyone has wife I'm like, yeah I'm not on the WIFI moving on. News for anyone looking to get a face lift a you might get catfish. Dr. Jacobo. Who just gave Sonja? Morgan her new look lanes he's dealing with online imposters. He tells page. Con Artists are creating fake social media accounts and cat fishing his patients one client was even tricked into wiring twenty grand deposit I mean. People falling for this. Clue. One twenty thousand dollars but that just goes to show you like. Doing Corona that people were you know happy to be more natural and not getting. To be so tight and so right even though I must say he looks like he does excellent Oh my thing is i. think plastic surgery especially something as serious an entire facelift or no job or something you should do your research and if you can't even properly research who the doctor supposed to be. Sending it to like an offshore account. Then, you deserve a bad nose job in my opinion. On Yourself. I I love an offshore account though I love the sound of that. Nice offshore. Offshore Bank Account I. Love it like. So, desperate for beauty and that he has just answer. Yes
"one my clients" Discussed on Newsradio 970 WFLA
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