35 Burst results for "OTT"

"ott" Discussed on MarTech Podcast

MarTech Podcast

08:09 min | 7 months ago

"ott" Discussed on MarTech Podcast

"Going to talk about advertising mechanics across new media channels. But before we get to today's interview, we're going to kick off the show with a marketing minute, where we invite a friend of the martech podcast to help us answer listener questions in 60 seconds or less. Here for today's marketing minute is John chance, who's the founder and president at duct tape marketing consultant and he's also the host of the duct tape marketing podcast. Where John interviews authors, experts and thought leaders who share business and marketing tips, tactics and resources for small businesses. And the duct tape marketing podcast is also a fellow member of the HubSpot podcast network. And John has been kind enough to answer a question from G two meta, who is the director of Marta and client success at intelligence bank and G two asks what automations have organizations implemented in their middle and back office teams to better serve their end users. All right, here's John's answer. You know, automation can be a great way to create a better backend office experience and serve your customers your end users better. Obviously, the most basic things like a CRM, like a help desk. Those kinds of tools certainly make the communication make the record keeping of communicating even easier. But I find that one of the best tools to automate is to also create a hub so that your project management, your help desk, your CRM, or all talking through a hub, the hub that we use that I find is really powerful for this is slack. Slack keeps us out of email so that we're not firing back and forth as we try to serve clients, but it also has so many integrations now that allow us to keep conversations separate and keep everybody on the same page, really for as much time as we need, we can keep those threads going. Thanks, John. If you're interested in hearing more of John Gantz on the duct tape marketing podcast or any of the other great hosts from the HubSpot podcast network, you can go to HubSpot dot com slash podcast network. All right, on with today's interview. Joining us is Anna mcmichaels, who is the partnership's director at vlog box, which is a global video content distribution and monetization company delivering precisely targeted video ads to OTT and CTV audiences and bringing monetization yields to content creators, striving to perfect their suite of content distribution services, vlog boxes, video, monetization platform covers hosting and coding and the streaming of video content combined with a custom app development for their clients and above all efficient ad monetization. Yesterday, Anna and I talked about how the OTT and CTV industries are surviving in the cookie less era. And today we're going to continue the conversation talking about which publishers are winning the OTT competition. But before we hear from today's guest, I'd like to take a moment to thank blue shift for sponsoring this interview. We all know that marketing and the technology that supports it is rapidly evolving. Last year it was GDPR. This year its third party cookies, and who knows how the landscape is going to change next year. The fact is, traditional marketing platforms are struggling to keep pace with the needs of today's marketers because they're built to focus on channel execution and not a 360° view of customer behaviors. And that's why you need blue shifts, smart hub CDP. You see blue shift both improves customer engagement and drives meaningful results by unifying your customers data so you can deliver relevant and personalized omnichannel experiences to the prospects and customers that matter the most. So if you're ready to drive better customer engagement and increased loyalty, our friends at blueshift have created a guide to successful CDP RFPs that will help you make the right martech decision for your business. To download blue shifts, CDP RFP guide could a blue shift dot com slash martech that's BLUE SHI FT dot com slash martech. Blue shift, omnichannel marketing for data driven marketers. All right, here's the second part of my conversation with Anna mcmichael, the partnership's director at vlog box. And I welcome back to the mar tech podcast. Thank you. Excited to have you back and to continue our conversation. For anybody that didn't listen yesterday, Anna and I started off talking about what is happening in terms of targeting in the video advertising space, the OTT and CTV spaces, and my takeaway from that conversation is the video advertising industry, which is kind of replicating what has been done in traditional TV advertising might actually not be as impacted by the decrease in third party cookies because there is so much granular contextual targeting, really what I'm saying is you don't just have to follow your consumers around every show. They're watching. You could actually get really granular by targeting people based on what channels they're watching and specifically what shows their interested in. So even though we're not retargeting consumers, you could still reach very targeted consumers with this methodology. That said, Anna, I want to talk to you a little bit about an update in what's actually happening in OTT today. You know, who's winning the OTT competition? What are some of the brands publishers and media partners that are really taking advantage of this space? Yeah, I think there is really, really many players who are trying to get into the space and when I talk about this, the first thing to come to mind is a lot of YouTubers that essentially has a lot of media inventory and they just approach into CTV space. And a lot of them already have their content and on svod model or avod and they really take advantage of the space. So I would say it really, the publishers who are winning this game is those who understand that CTV and OTT is truly a new ecosystem for them. And the ecosystem has so many opportunities for growth and is still going to be growing and evolving with ecommerce implementation and things like that. So really companies who understand that it's time to consider and have their content and promote their content on CTV is definitely going to win that game. And are you familiar with the video star blippy? Of course. Okay. You say, of course, I've had children for 5 years. Blippy was new to me. Everything that I had heard was keep your kids off YouTube because if they're watching YouTube, you're always like three clicks away from Hitler. Yeah. You could be watching a video with Elmo, and then there's all sorts of content that is not healthy for children. And so we downloaded the YouTube kids app in the first video that came up was blippy and for anybody that doesn't have kids blippy is an X military officer. I think he was in the army or the navy turned kids video star. He walks around with orange suspenders a blue shirt and an orange hat and big glasses, and he tores all sorts of kids events and parks and things that kids are interested in. And he's just a goofy kind of wild guy. And my first reaction, nothing personal blip. Was this guy? Looks like the modern day peewee Herman. Moral of the story, I have learned that blippy is harmless and wonderfully entertaining for children and we found blippy on YouTube, but now we know that blippy is on Amazon and all sorts of other streaming channels. So is this the model that you're talking about where there are the creator communities on the youtubes of the world or whatever channels are sort of digitally native, starting to move towards a more traditional television model? That was actually who I was talking about. And blip is a perfect example because you're right. A lot of kids content is definitely a three clicks away from Hitler and personally from my kids, when I give him a YouTube, I really don't want to do that because it's the phone. He can click to different shows and who knows what he's watching in another three minutes where on the TV, you can kind of regulate it and has better quality. It's on the big screen. And that's definitely, I think it's better experience and I see a lot of kids.

vlog box CTV John chance John intelligence bank John Gantz Anna mcmichaels OTT CTV industries Anna Anna mcmichael Marta meta YouTube Blippy Hitler navy Herman army Amazon
"ott" Discussed on KIRO Radio 97.3 FM

KIRO Radio 97.3 FM

01:31 min | 1 year ago

"ott" Discussed on KIRO Radio 97.3 FM

"Welcome back. And thanks for tuning into long term care radio. You know, when I was in college, I took statistics in the summer over an eight week course I had actually signed up during, um, this spring semester, but another class came up. And so I withdrew, and I Push it off and took it in the summer and I had a great teacher just really enjoyed the class. I got an a in the class and he just brought real life examples, um to statistics, but I never forget, he said something which I have always stuck with, he said. Statistics can just they can be very confusing and people use them in Miss. Guided ways. And you hear it all the time on the radio. You hear things like, um, I was listening to covid the other day Like, Yeah, Clark County has gone up 33% in covid cases hospitalization, So we're really worried about another wave of covid. Well, 33% of what That could be. They went from three people to four people, which means the fourth person of the Ott family is now in the hospital because all of them got covid since they were living together, so we just don't know how that is. Or they'll say things like fastest growing. So you went from one person to to people? Well, that's 100% growth. It's like Ha! So they can be very indirect. Or they can be direct. And I like direct statistics. Direct statistics give us a very good, clear view of the overall picture. And I want to read one to you right now about long term care, and this is in regards to people that are receiving long term care services in their own home, and this is what it says..

100% 33% four people three people fourth person Ott Clark County one person eight week covid this spring semester one
Tacoma Zoo Welcomes New Sumatran Tiger

Long Term Care Radio with Brian Ott

00:27 sec | 1 year ago

Tacoma Zoo Welcomes New Sumatran Tiger

"Sleep. I'm Daddy, The newest resident of Tacoma's point. Defiance, Zoo and Aquarium is looking for a new love Raja, a male, two year old Sumatran tiger is slowly being introduced to the zoo's three female Sumatran ins. It's hoped he will take a liking to one of them and meet with them. Raja comes from a zoo in Topeka, Kansas. Sumatran tigers are rare and endangered. Just 400 of them remain in the wild.

Raja Tacoma Defiance Aquarium Sumatran Tigers Topeka Kansas
Otter Talks to Roam

Topgold Audio Clips

02:00 min | 1 year ago

Otter Talks to Roam

"You're reading a blog posts. I made using the honor. A speech to text service if he followed the links in the description element of this audio clip. Now other people done this kind of thing before. They've talked about ideas. Ideas became text. The texas clipped into a piece of work a blog posts. But this time. I've got a second brain work and create this post and i'm really really really happy for the open. Api concepts that rome research has in place as well as the javascript. Coding capability david fargo. And he's on the cover art to this deception. And so i wanted to find out could use otter the app on an old simpson note nine. It has a cracked screen while parked in a really poor broadband area and worked. You can make an audio clip author and then behind the scenes the audio clip bought a magically goes up to the author cloud service where you can grab it. And that's what happened to me. I made the clip with the app. Ott are otter uttered on ai. A my guy drove the car into four g connectivity. And by the time i got home i could see it. I could see the clip auditor but more than that. When i sat down on my laptop twenty minutes later i could see the transcript from the audio clip. Inside rome. Researches knowledge graph. This is a big deal. So it's an elegant connectivity of different kinds of services that i know will be a big enhancement to the daily note taking. I do and a major boost to the work. I have underway with open education resources. I've talked about honor before my top audio clips. And this time wanna give pig props to david vargas to supporters like jordan burton and dave proud. Who made all this happen.

David Fargo Rome Simpson Texas OTT AI David Vargas Jordan Burton Dave
Seattle police arrest man accused of slashing tires, brake lines on dozens of vehicles

Long Term Care Radio with Brian Ott

00:24 sec | 1 year ago

Seattle police arrest man accused of slashing tires, brake lines on dozens of vehicles

"Very dangerous, because obviously beyond the brakes, you could kill yourself or somebody else. Seattle police announced an arrest in the case of a man slashing brake lines and tires on vehicles in Seattle in South King County. What is still unknown is the motive. The suspect is a 36 year old South Seattle man who was arrested early Friday morning. Last month, We spoke to Des Moines police to alert people about the more than 30 cases in the city.

South King County Seattle South Seattle Des Moines Police
Tech Companies Face New Rules in India

WSJ Tech News Briefing

05:06 min | 1 year ago

Tech Companies Face New Rules in India

"For many tech companies. India is key to continued growth while developed markets are becoming increasingly saturated there over one point. Three billion people in india only about half of whom are online which means there are hundreds of millions of people who have yet to start using email or buying things online but india has increasingly sought to exert more control over the tech giant's setting up shop there which has sometimes resulted in clashes between the companies. And the government. The latest new rules to govern how internet companies like twitter and whatsapp handled problematic content. Online here to talk more about this is tech reporter newly per now. Hey newly thanks for being here. My pleasure okay. So let's start by talking. Broadly about some of the regulations. The indian government has started to implement what we've we been seeing up to now sure we'll over the last few years. As e commerce companies like amazon or as digital services like google and twitter and facebook have become so prominent in india as they are in other countries. You've start to hear bureaucrats talking about the importance of data sovereignty. They call it or the rights of indians to be able to make their grievances against some of these platforms heard or the fact that these behemoths are so dominant and that indian start ups and tech companies haven't really been given to room to breeze the government officials say. And so you started. Hear them talking about the quietly geopolitical reasons. The success that china has had in developing their own tech giant's global tech giants. And so you starting to see moves like tightening of restrictions on ecommerce companies that affect amazon. And the the amazon of india coai flip car which is now owned by walmart. You started to see data. Localization regulation start should be talked about and the now of course these newest rules on social media company. So it's a bit by bit tightening. Where the government seems to be exerting more control over some of these. us tech firms that have been just so dominant. Over the years in india and newly i understand that some of the measures have resulted in a couple of clashes particularly in the last few weeks. Sure will the. The one of the major clashes in recent weeks with twitter was where the government asked the platform to remove a lot of accounts that were tweeting anti-government material amid these long running protests of farmers against the government in new delhi said that they're inflammatory. They're inciting violence. They're trying to foment social unrest. Twitter blocked them unblock them and then under pressure from the government in which they were threatened with having their executives arrested block them again. So you have a twitter or being in the position of saying we respect freedom of speech and people's ability to express political opinions and wanting to enable their us to do that. But then really getting hit with this. Mr very strong pushback from the government so that was a major one and then thursday. Of course we have these these new social media intermediary rules right and let's talk more about those new rules. What prompted them. And what are they meant to do. Well there had been suggestions brewing for some time that the government was looking to revamp what it calls its intermediary rules which are the rules that govern tech platforms and so called over the top or ott players like what's app and streaming platforms like netflix. And so what. They've come out with on. Thursday is a set of rules that set out guidelines for how these large social media companies have to operate so include things like including a grievance officer who's resident in india to address concerns that users or the government might have it includes timelines that tech companies have to keep in mind in responding to some of these issues a code of conduct have ethics for streaming platforms and so essentially. It seems to be the government saying our users should be able to take action or have their their problematic issues address with these platforms. And we wanna make rules really for the first time that make these tech. Companies have to respond more quickly. So how are the tech companies responding to that. What did they say about these new rules so far. They haven't said much you know. Companies of all stripe don't like to be regulated unless they have to be although facebook has said for some time with mounting regulations. Coming around the world that they welcome them but tech observers have said. It's some of these are raised issues worries because they come as prime minister. Modi's government is facing his biggest political test ever in these months-long protests by farmers against some new farming regulations. And and so you've seen the in rhetoric. At least the government getting more aggressive with these companies that are so dominant in india. Many of them have not said much and and they may be waiting to see you know if the political storm passes but they certainly don't want to come out and say well we're not going to do or we're not going to disagree with the government because as we've seen last year india did ban tiktok massively popular platform in india after some clashes in the border region with china. So that was a warning sign. I think to a lot of these companies that india won't hesitate to take drastic action

India Twitter Whatsapp Amazon Government Indian Government Facebook Walmart New Delhi Google China Netflix MR United States Modi
Seattle Police aware of possible illegal street racing event in Seattle this weekend

Long Term Care Radio with Brian Ott

00:20 sec | 1 year ago

Seattle Police aware of possible illegal street racing event in Seattle this weekend

"See. Seattle Police say they're hearing about plans for an illegal street racing event in the city this weekend. The SPD says officers will be detailed to road safety enforcement. This comes as a as a Tacoma officer who responded to an illegal street racing incident is being investigated. Come on. Please say the cop hit two people after a crowd sworn his patrol car and attacked

SPD Seattle Tacoma
"ott" Discussed on KMJ NOW

KMJ NOW

01:30 min | 1 year ago

"ott" Discussed on KMJ NOW

"One and all I am Matt Ott stopped live in the K M J newsroom. Clovis City Council candidate is arrested for allegedly stealing campaign signs of a clove, A City Council member von Marijuana to a reported many of his campaign signs had been stolen. 42 were taken for multiple locations throughout the city, Clovis, Clovis detectives reviewed several city video cameras. They got a license plate of a vehicle involved. White Ford F 1 50 truck registered to a family member of Herman Nagra, a current Clovis City Council candidate. Two suspects were seeing committing the thefts. One suspect matched the description of Mr Niagara. A search warrant was served at his residence near Temperance in Gettysburg. The campaign signs and other evidence was located. Nagra was arrested for felony grand theft. He admitted to detectives that he removed the signs list Current KM J News. The mayor of Fresno makes an offer to allow a church to use a different city venue. Jerry Dyer says Adventure church could have the right to use the memorial auditorium downtown for 10 years instead of buying the Tower Theater. The offer comes as a group called Save. The Tower continues to protest the sale of the historic venue to the church. Now Mayor Dyer hopes this deal will help prevent having to settle this issue in court. In the nation's capital. No deal yet on President Biden's nearly $2 trillion covert relief package with White House says will help millions We have learned from past crises. The risk is not doing too much. Risk is not.

Clovis City Council Herman Nagra Clovis City Council Jerry Dyer Matt Ott von Marijuana President Biden Mr Niagara Tower Theater Fresno Gettysburg White House theft K M J
400 members of National Guard called to Washington D.C.

Long Term Care Radio with Brian Ott

00:31 sec | 1 year ago

400 members of National Guard called to Washington D.C.

"Almost 400 members of the Washington National Guard or spending the weekend in Washington, D C. Providing added security leading up to and during Inauguration Day. Major general Brett Door details Kyra seven TV, others Aaron Olympia, We continue to have over 500 soldiers deployed to our state's capital, partnered with the state patrol to ensure That we don't see any violence in our state. Capitol security experts say there's a credible threat of violence at all. 50 State capitals are Capitol building is fenced off and under guard with lawn in front of it is open for

Washington National Guard Brett Door Aaron Olympia Kyra Washington D Capitol Building
"ott" Discussed on Tiny House Lifestyle Podcast

Tiny House Lifestyle Podcast

06:39 min | 1 year ago

"ott" Discussed on Tiny House Lifestyle Podcast

"As park model trailer and that will allow it by zoning and planning department there to actually go on the prophets cool. That's exciting. What's the timeline for all this and this is the first of its kind in ontario it. It's for everything that we're trying to do. Yes but we are combining a bunch of different ideas that have already happened in different capacities and different areas. And we're trying to combine them all into one spot and then proved to all the other municipalities not to say. Hey look this is what we actually wanted to open your minds a little bit and allow us to even if you wanna see us mobile home. Park so owning designations. Allow us to buy vacant land rate this over. Cool the final thing that we're actually going to do to this property is. We're gonna allow a typical trailer park or mobile home park. You lease the land rabbit. We are going to apply condo title to the properties and allow people to buy the land of their house. That's great subaru. zuber said. Yeah that's that's awesome Very exciting and and and sorry. I mind the one timeline on these expansions and and yeah oh yes so We should have the approvals for the twenty lot or the yet the twenty nine expansion by a year from now so twelve months that the biggest thing is we don't get the final approvals until the entire septic systems upgraded. That's about a three quarters of a million dollar project and so we hope to have that done by the end of the summer. I and then the other the other expansion is gonna probably take another year to develop the land with all the servicing and then another year to get all the houses and so we're looking at about three years though device. All right well where do people go to To to get on the wait list Yeah weightless already for the next phase because the first phase weightless as full. That's only been two weeks. Let's kind of awesome. But i go to our website. Www dot true north tiny owns dossier. And like you said. There's a whole tab there with all the information about that proper awesome. Well one thing that. I like to ask all my guests is what are two or three resources. That have helped you on your tiny house journey. This could be related to design. Doesn't have to be related to tiny house specifics. But any design or building resources books movies. Anything like that that you'd like to recommend to our listeners. Oh so one of the big ones for interior especially is that the interior government. Actually put out a pamphlet about a year ago about how to design and build a tiny home and meet of coats. So that's a huge resource around here for people to look into and because the strictest place in north america to build if you follow that you can meet it anywhere so. That's a big one. And then i like to say. Our youtube channel is is a great resource for finding staff specific especially to interior for sure but same thing applies if it works here. It's going to work anywhere. And then after that man is all is the school hard knocks. It's figuring out what works and doesn't work and i just Sometimes a lot of trial and error and banging your head against the wall awesome. Daniela thank you so much. I have if you can stick around for another minute or two. I have to kind of bonus questions related back to the nest that i wanted to ask. Is it possible to do the nest with a loft and still be you know within the road height and have it be liveable comfortable. Hopefully i your law tight ends up being Breathe and a half feet on the one side and then two and a half on the other and But it does give you a storage loft that we said if you store a mattress on a body up there later. That's completely up to you. No one's gonna chase you and throw you in prison for doing something like that. But we do have designs for That same size in multiple different arrangements. That do have lost them. Ya nice in the my my second bonus. Question is is related to the. He'll go piles which is know. Many tiny house owner owners don't own the land and that is part of the appeal of you can own a tiny house without having to own the land and so there you know. Oftentimes striking agreements with with people to put tiny homes in in their backyards. How how high impact or the he'll go piles they. Can they be removed easily. You can just take the same machine back in again. And they can unscrew it in the other direction take everything out and then can they be reused even the good. I don't know the they're engineers on whether it be accepted for sure but The other thing. I've said to people is worst case. Scenario is you dig out the shaft of the pure so six eight inches below grade and they just cut it off the grinder filled hole back in. Just leave it in the ground yet. nice well. Daniela dan now. I'm gonna call you daniel because that's what it says on your website and when people go get your name daniel hot thank you so much for being a guest on the tiny house lifestyle. Podcast it was. It was great to have you on. Thanks for how it was It was great. I love to talk about this stuff. Thank you so much to daniel for being a guest on the show. Today you can find the show notes from today's episode including links. To true north tiny homes. A transcript of the episode. That's a new feature and photos of some of their amazing homes at the tiny house dot net slash. One forty five again. That's the tiny house dot net slash. One four five well. That's all for this week. I'm your host. Ethan waldman and i'll be back next week with another episode of the tiny house lifestyle podcast..

Ethan waldman Daniela two daniel two weeks youtube Today next week north america today this week a year ago twenty lot twelve months second bonus twenty nine subaru six tiny house three resources
"ott" Discussed on Tiny House Lifestyle Podcast

Tiny House Lifestyle Podcast

08:22 min | 1 year ago

"ott" Discussed on Tiny House Lifestyle Podcast

"Dan daniel dan. Ought welcome to the show. You i've actually. I was just curious. What is the upside down method. Oh the upside down methods so that is our what we call our signature method. And that's how we help. Our clients prepare their mindsets to be able to not only survived but thrived living tiny and then go through the design process and the mental preparation of education before actually building building is only a small part of our method because we believe the mental preparedness and the impact on yourself in the world around you on both ends of the build are far more important method methodist five steps and we minimize or simplify. We educate we design build and then impact and so impact is like a move in well. It's it's more than that. It's it's it's impact to yourself. And i like to say well it impacts your finances because you can live so much more cost effectively but you also impact. Just you're all the whole tally. The world out there today is to live so quick and so everything on top who itself over and right in rapid succession but we live in a tiny home. One great example is it only takes you an hour to do a really deep clean so you end up with all his extra time on your hand you this extra money on your hand that impacts your lifestyle yourself because you can spend that it also helps you to impact the world around you. So we say don't want impact the world around you. You're just going to by default because they're using less materials and less energy to run your house but it also gives you the opportunity with this extra time money to impact your local community by you know helping out with the local food bank or volunteering at the library or something that impact. You're up nice what What's so difficult about the ontario building codes For for china home specifically but also in general in general everything. So i have. I also have design company and i've been designing regular houses for years and even there. We run into problems where because everything with the internet has gone so global when we do our designs we get people to save stuff on print pinterest and other such things like that and we look through what their designs are and we would see spiral. Staircases and cable railings. I mean those are two things that have been huge throughout the rest of the world. Those are two things illegal and antero. You can't have horizontal members in a railing because you might climate and fall over. You can't have spiral staircases through more than ninety degrees and the rules. Just keep coming at you and it seems seems ridiculous but when we get into tiny home specifically some of the things that really impact us are are. That was the only place. North america has minimum room sizes and sealing so a ceiling height for livable space. Must be a minimum of six eleven. So difficult under the loft very well. Yeah or it means doable. But your loft becomes very small however your loft must also have six eleven so now to be classified as living space or bedroom. That's living space. You need to have sex with eleven so now we can't live in our loss so there's always i in my career. I've gone through finding ways around the rules to to use them to work within them. But kind of like on the very edges. So i like to say we can design a storage sloth. And if you happen to store a mattress and a spare body up there at your time that's And then simply other. Things are the minimum room sizes. So you mentioned you found just by talk by seeing a video on the nest and that is interior smallest legal house and it's two hundred and thirty square feet. I cannot build a house smaller than that. Be legal. maybe to twenty. I can get away with because the bathroom doesn't have size only has a ceiling but the main living has to be. It's actually in meters because that's out canada's but it's thirteen point five square meters which gives me an outside wall dimension of ten by twenty and that it has to be the combination space of cooking eating living and sleeping and then i have a bathroom on side of it and so that's how we get the two hundred twenty or two hundred and thirty square feet so i like to say to people. Oh there's one more thing it's illegal living on -tario in anything that has wheel. So i like to say to people everything you've seen on the internet about tiny homes would never pass the code on -tario but we can still design houses within the code in it's more of There's a lot of lobbyists out there. Who say hey. I'm all for tiny homes. We have to change the rules. And do you know how long it takes to get the government to change rules decade decades. It's ridiculous so i i'd rather say hey. We have the rules. I'm an expert on figuring out how to work with in them the most of our ability and then you know like i said connor dwelling on the outer edges of those rules. And then what you have to do though is bend your mind of that idea a little bit in your mind of what you think. A tiny is and we can make it work right so down like building people what they might have in their head as the picture of a tiny home. Which is you know a little house on. A trailer must not be legal in ontario. I'm sure that doesn't stop people from doing it though. No we bill goes to but you just kinda say i mean it's just like it's the same in the states. It's not legal to live in a tiny house in most places and a lot of people manage to do it but the the nest is illegal home. Yes so that is like i said two hundred thirty square feet and we bring it around on a trailer and then take it off the trailer to put on a foundation and that's what makes it legal and one of the other things that we have in. The code is the amount of insulation so far more than is necessary for such a small space. But we have to do some of those things just to meet the goat right and yeah there are so many things that i wanna talk about In the nest the first thing is using the hill ical peers the hero. He'll piles which. I've been not like obsessed with but i've been. I lived in my tiny house for years. Here in vermont. i'm not. I'm not in it fulltime anymore. But i just park that thing right on the ground and it was never level ever again because we get major freeze thaw cycles here especially like march april when you can't you know when it's still winter and then you get a warm day and it just the frost line as i'm sure it similar for you is like six feet though so really digging a foundation to put my tiny house on would be kind of overkill so i started reading about these ground screws and and started thinking about what if i could build. Just get some of these ground screws put like jack the tiny house up really tall and then put like a steel i beam between them and then bring the johnny house just back down and so it's so cool to see you using them on the nest.

two hundred six feet march april eleven vermont twenty two hundred thirty square feet two hundred and thirty square five square meters ten one two things ontario One Dan daniel dan canada today china pinterest an hour
Innovative Designs for Cold Weather Tiny Living in Canada with Daniel Ott

Tiny House Lifestyle Podcast

06:24 min | 1 year ago

Innovative Designs for Cold Weather Tiny Living in Canada with Daniel Ott

"Dan. Ought welcome to the show. You i've actually. I was just curious. What is the upside down method. Oh the upside down methods so that is our what we call our signature method. And that's how we help. Our clients prepare their mindsets to be able to not only survived but thrived living tiny and then go through the design process and the mental preparation of education before actually building building is only a small part of our method because we believe the mental preparedness and the impact on yourself in the world around you on both ends of the build are far more important method methodist five steps and we minimize or simplify. We educate we design build and then impact and so impact is like a move in well. It's it's more than that. It's it's it's impact to yourself. And i like to say well it impacts your finances because you can live so much more cost effectively but you also impact. Just you're all the whole tally. The world out there today is to live so quick and so everything on top who itself over and right in rapid succession but we live in a tiny home. One great example is it only takes you an hour to do a really deep clean so you end up with all his extra time on your hand you this extra money on your hand that impacts your lifestyle yourself because you can spend that it also helps you to impact the world around you. So we say don't want impact the world around you. You're just going to by default because they're using less materials and less energy to run your house but it also gives you the opportunity with this extra time money to impact your local community by you know helping out with the local food bank or volunteering at the library or something that impact. You're up nice what What's so difficult about the ontario building codes For for china home specifically but also in general in general everything. So i have. I also have design company and i've been designing regular houses for years and even there. We run into problems where because everything with the internet has gone so global when we do our designs we get people to save stuff on print pinterest and other such things like that and we look through what their designs are and we would see spiral. Staircases and cable railings. I mean those are two things that have been huge throughout the rest of the world. Those are two things illegal and antero. You can't have horizontal members in a railing because you might climate and fall over. You can't have spiral staircases through more than ninety degrees and the rules. Just keep coming at you and it seems seems ridiculous but when we get into tiny home specifically some of the things that really impact us are are. That was the only place. North america has minimum room sizes and sealing so a ceiling height for livable space. Must be a minimum of six eleven. So difficult under the loft very well. Yeah or it means doable. But your loft becomes very small however your loft must also have six eleven so now to be classified as living space or bedroom. That's living space. You need to have sex with eleven so now we can't live in our loss so there's always i in my career. I've gone through finding ways around the rules to to use them to work within them. But kind of like on the very edges. So i like to say we can design a storage sloth. And if you happen to store a mattress and a spare body up there at your time that's And then simply other. Things are the minimum room sizes. So you mentioned you found just by talk by seeing a video on the nest and that is interior smallest legal house and it's two hundred and thirty square feet. I cannot build a house smaller than that. Be legal. maybe to twenty. I can get away with because the bathroom doesn't have size only has a ceiling but the main living has to be. It's actually in meters because that's out canada's but it's thirteen point five square meters which gives me an outside wall dimension of ten by twenty and that it has to be the combination space of cooking eating living and sleeping and then i have a bathroom on side of it and so that's how we get the two hundred twenty or two hundred and thirty square feet so i like to say to people. Oh there's one more thing it's illegal living on -tario in anything that has wheel. So i like to say to people everything you've seen on the internet about tiny homes would never pass the code on -tario but we can still design houses within the code in it's more of There's a lot of lobbyists out there. Who say hey. I'm all for tiny homes. We have to change the rules. And do you know how long it takes to get the government to change rules decade decades. It's ridiculous so i i'd rather say hey. We have the rules. I'm an expert on figuring out how to work with in them the most of our ability and then you know like i said connor dwelling on the outer edges of those rules. And then what you have to do though is bend your mind of that idea a little bit in your mind of what you think. A tiny is and we can make it work right so down like building people what they might have in their head as the picture of a tiny home. Which is you know a little house on. A trailer must not be legal in ontario. I'm sure that doesn't stop people from doing it though. No we bill goes to

Antero DAN Ontario China North America Canada Connor
"ott" Discussed on KMJ NOW

KMJ NOW

03:56 min | 1 year ago

"ott" Discussed on KMJ NOW

"I am Matt Ott Stott live in the K. M. J newsroom. The Capitol Police are now defending their response to yesterday's political unrest. Capitol police chief Steven Son said his officers responded valiantly as they were attacked with pipes, chemical irritants and other weapons. Lawmakers announced a review of the law enforcement response that they said raise serious questions and representative severe systematic failure and securing the capital, a sentiment echoed by D. C Mayor Muriel Bowser. Congress must create a nonpartisan commission toe Understand that catastrophic security failures D. C. Police made 68 arrests, and federal prosecutors said they're working to identify others from the mob to charge is warranted. Aaron Carter SKI ABC News Means I'm violent members of Congress is sharing their reactions. The yesterday storming of the United States Capitol by a group of protesters. Here is Democratic Congressman Jim Costa via a zoom call with reporters. We saw a group of people that decided that they would take the law into their own hands and take upon a treasonous act because that's what this is a treasonous act to, um, in fact, toward the will of the voters of the United States. And via Twitter. Republican Congressman David Vala Dale writes. Quote. This is un American. I denounced this behavior to the fullest extent we are so much better than this and quote some breaking news for you Shake up in the president's Cabinet. Transportation Secretary Elaine Chao has announced her resignation in the wake of yesterday's riot, becoming the first Trump Cabinet member to call it quits. And we're not learning more about the California woman killed during yesterday's protest outside the capital or inside the Capitol. I should say here's KBC is Mark Brown, The Washington Post reporting 35 year old Ashley Babbitt of San Diego was shot and killed inside the Capitol building. Her social media posts show that Babbitt was a staunch Trump supporter and who was in Washington D C. Taking part in the insurrection at the Capitol. Paramedics rushed Babbitt to a local trauma center where she died. Family members say Babbitt was a veteran who served 14 years in the Air Force. Three others suffered medical emergencies related to the capital breach and also died yesterday in D. C. Facebook, barring President Trump from posting on its system until at least the inauguration of President elect Joe Biden. In opposed this morning, Facebook founder Mark Zuckerberg said Trump's account will be locked for at least the next two weeks, but added, could remain locked indefinitely. And an award show battle is now brewing over dates. The Recording Academy this week announced it was postponing the Grammys because the coronavirus surge in Southern California moving from January 31st to March. 14th problem is March. 14th is the date for the rescheduled SAG awards and the actors union isn't happy to have to share, saying in a statement. They're disappointed with the Grammy move and feel it's not very friendly to have to compete for attention on the same night Recording academy had. Harvey Mason Jr tells entertainment tonight that it's not a perfect scenario, but both organization Chins. They're trying to deal with the pandemic and because of sporting events and other shows, there's no perfect weekend. Jason Nathan's an ABC News three minutes after 11 rolling on Wall Street in it continues the NASDAQ Up 300. The S and P 500 up 54 or better than 1.5% in the Dow Jones Industrial average has been trading over 31,000 all morning long. It's currently up. 221 points. Trading at 31,000 05 to Wish I had better news. Weather wise 40 60 reason. Foggy conditions here in Fresno At Radio City, the dense fog adviser from the National Weather Service officially expired at the top of the hour, but again areas of reduced visibility and that will linger as long as the falling stays where you are. Watch your speed, increase you travel distance and provided that fog lifts. We'll see a mix of sun and clouds this afternoon highs generally in the mid to upper fifties, but there's a strong chance the fog returns and dance and spots for your Friday morning commute. The safe. That is news on the hour on the half, and when it breaks, I am Matt. Odd Start live on Newstalk, 5 81 059 f M. K. M. J..

Ashley Babbitt Capitol Police Matt Ott Stott President Trump Recording Academy president Congressman Jim Costa United States Muriel Bowser Congress Aaron Carter Twitter Steven Son Congressman Harvey Mason Jr Facebook Elaine Chao Grammy
Manny Anekal Breaks Down Why No One is Watching Venn

Esports Network Podcast

04:17 min | 1 year ago

Manny Anekal Breaks Down Why No One is Watching Venn

"We are going to be talking about vent and for people unfamiliar Fen is a new network started in part by Ariel horn. He's an experienced producer who is a leader in some of Riot games broadcasts including one that one of a sports Emmy for the 2017 League of Legends world's finals before that. He was a producer on Olympics broadcast for major networks like NBC, I believe where he also won some sports happens. So to say he's got who knows what he's doing. He left Riot to start vet and experimental new broadcast channel filled with original programming and it hasn't worked Manny recently published a newsletter titled why no one is watching a vet. And we're going to look at some of the reasons for the channels lack of success. And before we get into that conversation, I think it's important to say that we are traveling in this failure by any means so my friends and really good p.m. The industry are hosting shows over there, but the fact of the matter is your ship is not just bad. It's abysmal recording this on Tuesday December 15th, and you'll be hearing it on Friday riding. Guess not much has changed right now invents YouTube with fifteen thousand subscribers the video posted six hours ago has 42 views for two. That's it videos for the day before have eighty-eight and eighty-nine Views took me one events last 30 published videos from the last week and a half cracked 1,000 views in total. I pulled up twitch and they're alive with a rebroadcast. So it's not new life content. But only eighteen people are watching currently to be honest. My brother's friends get more being bad at Call of Duty. So so I guess that's the best place to start Manny. Can you summarize? Why does you think no one is watching found that you laid out in that newsletter. Yeah. I mean, you know, I mean think there's you know many reasons for that. You know, I think I'd also like to start off with you know, how you did in terms of, you know, we're not obviously, you know, reveling in failure and wishing. You know bad things other people in the industry. We all want to see you know gaming and he Sports content, you know, not only survive but actually Thrive, you know, so it is unfortunate when something comes along, you know, great promise and and doesn't deliver and you know, as I had laid out in the article in in newsletter is I think there's a couple of different areas that you can look at into why the production of been hasn't really succeeded you mentioned, you know, some of when you look at you know, they're Wednesday live show which broadcasts on Twitch and different Ott platform. Well, you know, the viewership is absolutely low, you know, I've checked multiple times since I've even posted that article and sometimes I don't see more than you know, a hundred people watching. So how is that really possible in today's day and age and also during a time of covid-19 Americans really consuming more content than there ever done before so I think you can break it down into a few different ways off. First and foremost is competition, you know again going back, you know me a decade ago, you obviously had things like G for TV and things that were kind of new relatives space but you know fast forward to 20 obviously with the explosion of gaming e Sports content starting about five years ago. Everyone in the mother is played the space. So you have you know, dedicated media channels specific to gaming any sports like a jinx TV and watch TV some of those are based in Europe as well and carried on satellite channels. So you have dedicated channels there. Then you have your traditional Sports media coverage. For example, like ESPN or the score bar stools obviously had a great year as well. You know, they have Barstool gaming Hooligans and you know, they're obviously playing the space then you obviously have your dedicated, you know, e Sports coverage like daily XR know and then all the TV networks as we talked about earlier this year such as you know Turner's had a lead for a while ESPN's had many many events on there as well as Disney and then what we saw with Fox Sports with NASCAR earlier this month You know, they had a really great job. So that's just from like a media perspective and then you then you're not talking talking about for example watching League of Legends world. You content operators like ESL all the numerous events that they put out and then finally furthermore even teams like hundred thieves or phase plan which do their own tournaments obvious released tons of content. So starting off that you're entering into a completely crowded market. So I think that was going to be very challenging to start off.

Ariel Horn League Of Legends World Manny Emmy NBC Olympics Youtube Espn Europe Fox Sports Turner Nascar League Of Legends Disney
Microsoft Buys Esports Tournament Platform Smash.gg

The Business of Esports

06:29 min | 1 year ago

Microsoft Buys Esports Tournament Platform Smash.gg

"This was this was interesting news. It's about a week old now. It came out just sort of just after we we tape. The last podcast and the story is from sports. Pro media dot com. The headline is microsoft buys east sports tournament platform smash dot g g. The deal comes after. Us technology giant closed its mixer gaming. Ott service in june Just a bit sort of short thing on smash dugout since launching in two thousand fifteen. They have organized online. And live gaming competition competitions for a variety of titles ranging from call of duty to super smash brothers in two thousand seventeen. The company raised eleven million in series. A funding from spark capital excel in horizon ventures and that followed an initial three million investment from spark caffeinated capital and lower case capital. So fourteen million in venture money raised in total And now acquired by Microsoft what are you i mean. Are we getting mixed signals here. William like why would you. Why would you close mixer. If you know a month later like two months later you're going to buy a tournament platform. I you know paul i. This census news came out. I have been racking my brains for like something clever to say like some deep insightful piece of analysis but the reality is it doesn't make in my mind at least it does not make a lot of strategic sense. It really does not like because it wasn't like also microsoft had two options like they're out of capitol kill mixer. Something like had plenty of middle of the road options for mixer that didn't involve ridiculous fees to top tier streamers. But they didn't do that. They shut it which to me. If you sort of see the content side of east boards which is sort of what it looked like to me. You know like i. I sort of assumed they were seeding east. Sports like they weren't going to be on the production side at all like they're obvious synergies right between mixer and the g like very obvious synergies. And somehow i don't see smashed dot g partnering with their. What do they call it. Their msn e sports hub or whatever. Remember that announcement right. This is mashed mashed. Jiji's tournaments going to be exclusive to msn east sports hub. I mean it's just. It is so weird because the thing that you have. If you're going to throw tournaments the next thing you need a place to broadcast it's just like i literally cannot begin to explain how this so close down pipe like you wouldn't somebody wouldn't have said. Can we give five more months six more months like to see if something to see if this acquisition activate something. It's very strange to me. You know that being said a huge kudos to smashed j. Like it's amazing anytime that you're required They've raised a fair bit of they have some really strong venture folks backing them. I think excel in particular is like a great backer to have lower cases. Well i think is in them right lower case capital when the going price was william microsoft pays for a snack. It sounds it. L- let me just read from the the article here. It says financial terms of the microsoft deal were not disclosed but an announcement on twitter by smash dot g g said the acquisition would mean it's community and tournament organizers will continue to benefit from the smashed dot g g platform adding that its own team will benefit from additional resources and support as part of the microsoft content services team. I wonder if msn sports hub is part of the microsoft content services team. But the two questions. How much do you think it sold for. A and b is the smash branding given the recent crackdown by nintendo on smash anything outside of their own sort of purview our reliability. While you're really interesting. I i don't think there's any brand liability like the just because there's a game called smash brothers doesn't mean they own the word smash. It's an english word you know. I don't think there's a brand liability even though i believe that is the heritage of smashed. Iggi tournament platform for smash brothers. I don't think there is a liability there. I'm not a lawyer. But i guess so. however I i do think like if you ask me the price i would say. I don't think it was a crazy high acquisition right. It sounds to me like this was a service searching for a way to monetize Sense of the smash platform is. There weren't a lot of great dollar hooks in there. I think this is a case of you. Have real aaa backers. And they engineer and exited a certain level of scale. That being said. I don't think it was like i don't think it was disastrous exit. Or anything. I think it was a distress sale just because tournament platforms typically do very well they generate a lot of users that has value and smash was one of the more successful tournament platforms in my view So yeah. I think there's probably a pretty good deal but i think it's it's on twitch style exit. This wasn't bought for build a number on the number you put on twenty five million twenty at. i'll just say at twenty five million. That's a that's a disaster for the vc's die up short thirty thirty five. I i don't think this was going above. Fifty million for this thirty five. And i would guess the. I'm sure they had preferred shares and things like that so they have their first money out. I would guess So even then at best they break even write my view. My guess is twin bed. Twenty seventeen round the eleven million dollars. Round knobs pre money valuation of forty. Yet right thirty. Thirty to fifty. Yeah right post money. Forty to fifty forty to sixty like. Why do you think it went for paul. What do you think it went for. You know i'd be surprised if the vc's let this go for less than what they paid could be true could be true. I i don't think they take a loss on a microsoft acquisition right and so microsoft paid more than forty or fifty. I kind of feel like they

Microsoft Spark Capital Excel Horizon Ventures Jiji William Paul MSN United States Nintendo Twitter
"ott" Discussed on Startup Snapshot

Startup Snapshot

08:32 min | 1 year ago

"ott" Discussed on Startup Snapshot

"Other platforms to widen the reach. Now they're also doing his death tied up with different e commerce portals eckford example the made when this flip god in tying of these guys. Okay so if you open the app to app even find content from auditing platforms so that is one way of also cooking. The audiences read getting on platforms that they already frequent. Yes yes economists mark. Yes yes so And ecommerce borders. Get out of this. Stay on the apple longer. And that's just one this video streaming hitting on now they have reality television happening is e combs platforms. And then these guys. These audited platforms have also tied up with telecom operators. They've tied up internet providers just so that would be the auditor black homes follow. Suppose you buy of ood network of you know a a new sim card. You'll get one year valley. You can use amazon trying to one year. It sort of these different schemes. That are on right so it seems like the trend is kind of you. Know it's echoing the start of this boom where People start adopting it when they realized that they could watch their shows wherever they were on their phones and now. Ott recognizing that that's their unique modifier in trying to get on platforms with people are already on to increase their kind of market research. Right so what also happened was a lot of senior citizens wouldn't comfortable not very good at adapting to the internet even smartphones with difficult to use in the beginning but now they have sort of been dreamed now the not whether it's video calls or whatever they comfortable with it even using whatsapp to play videos on who want to you to all of that his giving them the confidence to go onto these platforms right. If someone signs up for them they have to do is log in and watch everyday read and there's because the pandemic has moved everybody online your age or they're familiar through technology absolute however despite the boom of oddity platforms in india one problem still deters them from reaching all corners of the country. There one big problem that i see is a high speed internet that that's just about it. I spent lots to be extending. Wasn't available. Because i spent last week in small do tire town and i just didn't have internet. V had a huge tv and it was a new tv. Everybody who wanted to watch netflix. Amazon prime on it but there was no internet. Watch what do you do without into name. And soon everybody on their mobile phones had a one. Gpo do gb of data that they could access but that is essentially mobile phone data then that translates into high-quality tv. It doesn't quite last that long right but to me. That sounds less like a challenge in more like an opportunity from waiting to tap into because once the infrastructure for internet can get together and Revised at high speed internet tier two tier three cities that means that platforms platform have such a much wider market reaching a much much bigger audience tap into his well. Yes absolutely which is widely jetty to stay on and they just waiting for internet sort of propagate calls okay So yeah i guess to kind of wrap up our conversation. So far i guess What's in for the future of in disability industry would. What can we expect to happen in the next few months few years. I guess you know because we're still right on the cusp of the pandemic. And we've just seen this kind of boom that they've experienced whenever everyone was staying home and consuming a lot more content. What in your opinion is going to happen in the near future would expect to see so depending on what we're seeing now. That things are getting back to normal people have had a taste of this only buffet. That what did he is. And i don't see them stepping away from it. There's no reason to step up from it. If you can get all kinds of cuisine anytime of the day why would step of your from that platform and what's going to happen. Is this gonna be content to strum that essentially decides the view will goes or stays ansett is going to be fought more big fahd more orders content coming in. I'm far more licensing to viguier to seek. There's also going to fall more competition that's not going to. It's not gonna get at the competition gonna get better anytime with more. Fearless is full article on india's. Ott industry and other stories. On the asian tech startup scene visit tech in dot asia slash sub and become a major subscriber. Either that or a. Subscribe to this podcast where we're running deep dives every month. But that's it for this episode. And i guess for the rest of the year so happy end of the year. Happy new year special. Thanks again you for joining me on this absurd. Let me know what you thought of. Today's discussion or what topics you on the discussed in future episodes email me at podcast at technician dot com or just comment wherever you're listening. I'd love to know what you think. Oh and one last thing. We've finally launched. The third season of startup snapshot exclusive for all are paying subscribers. Just visit tech in dot asia slash snapshot in. You can catch all original stories of moore ship struggle and hustle in audio form. Just in case you're on the fence about subscribing. I'll give you a little teaser of the first episode right now. It's a story. I stumbled upon a few months ago. Lincoln i was just doing the endless social media girl that we all do this work to be done but not enough motivation for it. You know what. I'm talking about past. Felt like the hundred posts from a recruiter boasting about hiring someone who didn't look that good on paper. I saw lincoln article headline that intrigued. Me it read. Why stopped my startup during covid nineteen. I clicked on it. Read the whole article twice in thought that this would be a story worth telling so i reached out to the author and asked if she did tell me her story over a call from tanisha this startup snapshot podcast tells the stories of the key moments in the ids journey of starting a business. My name's net in this is the story of choice kamala. Okay there we go so yeah. Tell me about yourself. Let's start with who you are where you're calling from and what it is you do know. Yeah absolutely on. My name is joyce. I'm originally from indonesia. I am in jakarta right now. I connected with joyce over goule meet sometime. In mid june. She had bubbly personality for and shared her story with a refreshing openness a characteristic that i've noticed founders tend to lose when this startup scale as coined by serial entrepreneur turned investor. Ray in the moto. There are three types of people in the startup hipster. A hacker in the hustler joyce considers himself the hustler. Despite our call happening in the middle of pandemic joyce was dialing in from what looked like a phone booth in the corine space. A few minutes indoor chat she had call. Thanks bye is everything. okay Yeah no somebody. Somebody sent me something It's my birthday today. Actually in somebody's birthday you should've.

Ott viguier india amazon netflix apple Amazon asia tanisha joyce moore Lincoln kamala lincoln Felt jakarta indonesia
"ott" Discussed on Startup Snapshot

Startup Snapshot

08:02 min | 1 year ago

"ott" Discussed on Startup Snapshot

"Because you've been able to find the right kind of content from other markets will be right back. Hi it's me that the same person who's narrating this episode. When i'm not working on our podcast. I sometimes lend my voice to ta originals video series. Like echinacea explains which debuted at the start of this month if you've ever wondered about the various sources startup funding how to manage economics. What's the deal. Start of valuation or anything else to do with building startup. Technician explains is the series for you in a series of videos brought to life by our. Might i say incredible studios team. We dive into everything that budding entrepreneurs need to know about starting up with the help of some leading personalities from within the industry so go on over to tech in dot asia slash explains and checkout technician explains now back to the show. I think is a good time to talk about these top players in the ot industry and what exactly sets them. Apart in terms of their you know their audience acquisition strategies. Their contents reggie's How exactly they're unique and how they managed to get to that top spot so it were these top top dogs. I guess so that could be. What's disney plus. Mx player netflix amazon. Trying so neil live. Vote z five or biology. These would be the biggest players and the thing is feeling have very different strategies to capture the market and some of these overlap like what is doing with international dubbed content it specifically going after bill international doug plumpton so this is going to be very fresh wanted for india platforms like net flicks off. Prime video are investing a lot on ordinance. Their stories are profoundly indian stories stories seen in villages. So it's it's not just a content for the metropolitan world it's content for india's too tired and three cities the content that we relate to more in other in in the smaller segment of the indian market. Then there's also the pricing eileen prime video gives you an annual thing but netflix just perhaps the most premium it starts at hundred. Ps five hundred for mind in endangered feeds and now they are going on before mobile. Only plans right. So what's happening is essentially what you can do is if you have an account at least a few of your friends share your account with you but with their mobile only land which is a much cheaper plan. The intention is that only one person will use that account. It can be supported on one device. That is another way of getting audiences right right so For for these top players. How exactly are they doing like Have they reached a point of lake profitability. Or are they still kind of burning love cash on creating content acquiring content to be able to capture the market. So it's it's it's sort of hard to say because they don't quite doc about that. I the building a lot of cash. They they've been very open about that but it seems that they have the confidence of getting good results. Which is this deal in a good game and they're trying out new strategies and what's ensuring them. What's what's kind of telling them that you know the the the can get returned because it seems like We'll correct me if i'm wrong. But the video streaming game general is one does very High burn rate very very high risk. So for for the stop was actually telling them that they have a chance at a turning that story around kind of making money in this market. Which i it's all about the content that you put out for example Hawks style essentially a popular popular blackcomb. They did exceptionally over the span of last two months because they had ideas on. That's the league in. Its cricket and cricket is a very very popular game in india and the had exclusive rights to screen the matches so their viewership automatically went up. I all these wanting to riders are content in the fact that they are not going to have studied tons the viewership oss obstruction is not going. To be steady. there's gonna be alone of fluctuation and they're comfortable with that it would be on a season thing when it is. Ibm season hotstar ratings. Go up viewership vehicle. Read going to be season. It's about what conventional within out and people are comfortable so it's gonna be some months great some months not so great but but they're kind of sure that you know in the long run it is a it's an endeavor that's worth it right right so i mean these streaming platforms The you mentioned a few of the top names are they you know because of fluctuating Needs to fluctuating wants the fluctuating. Viewing habits of their audience What are they actually doing to stay ahead of the competition because it seems like no one month you could be the top dog but the next month you could be the lowest in the chain. So liquid example next lakes ventured refuse to raise it subscription prices. Which did evidence is gonna do this. Streaming fest in december and it's going to be completely free Premium subscription service to also a donating. Today watching service. It's a big deed. But how many movies are. How many television shows. Can you watch in forty dollars. There's only so much. I mean you've got to eat off to sleep but the fact is you get a taste of what they are offering you sort of you sort of browsed through things very quickly. Are you make you make a shock to things that you want to see. But that you're going to meet those things. You nowhere to meet those deadlines what he does. So what's going to happen this ultimately you might sign up on the month. It goes from that. It's a gamble. Its strategy that's unique to netflix. That something you know in some shape or form that the other platforms are adopting as well. Nobody has done this. Okay so does the first. This is the first for netflix's robe and it fixes not done this in evidence either. I think there's a lot of experimentation also happening in the market because nobody's really short vici to go so it's all hidden child. It's like the recipe for the gig doesn't quite exist Trying different amounts Dining different amount of baking powder or soda. Whatever so are there any other like unique strategies that you've seen emerged from the other players or is this Council beginning and injured. People also have gone for the on. Dvd television meant the cable that is dependent on ads in naturally subscriptions so even even fly mixed playoff. is dependent on ads. That is very coleman. Moton at Premium like you play you pay for some content and other content strategy rensselaer's conflict custom big net. You know see which strategy Absolutely one phenomenon. That's been happening recently. Is that of ott platforms partnering up with.

netflix neil live india reggie cricket eileen asia disney amazon Ibm Moton coleman
"ott" Discussed on Startup Snapshot

Startup Snapshot

07:28 min | 1 year ago

"ott" Discussed on Startup Snapshot

"Kong How do they stack up. Okay so. I just broaden this onto the bid earlier this year when jeff business was in india he said prime is doing Japan germany south america in which is very specific will but there is no way that the streaming service is doing better than india at dickey's event devoid of the doubling their investment in the a licensed content on digital content not linear channels like. Hbo wb are seizing operations. in india. by december this spokespeople have also said this is because with the proliferation of just doesn't make sense for them to continue the tv china's now. What has happened is i'm gonna have have long been wondering if indian spent more time what not give platform than they do in other countries and netflix's duty central board and that was sturdy much. It pretty much confirm. The analysts had been saying that food. Viewing in india is the highest for any country in the world. At least seventy percent of netflix's subscribers watch at least one movie every week while net flicks premium jannine right. It is not something that every indian can afford at this stage race so the the the platform set not be obviously have much of you. Wishing than what net flicks account vote because netflix is service. Read so it's actually. It's a market where obt is the hot market were as in other countries it could be growing but in india. Its really blossoming right. Okay so I know you reference like Otd platforms like hook and you. They're kind of these Strong word did but these failed stories of ott platforms in other markets What i guess does. Does this story say about the future of ot in india hoops case with a separate case on together Each shutdown operations everywhere. It wasn't just in india and that was because as tobacco's reich lee said during the decade functions the content is extremely expensive. And that does something that they figured out on the you know and they were busy making plans on how to of change tracks and trajectory But then the pandemic happened and the only thing left for them to do was to shut out But view ju just from the india market that is noteworthy because Didn't mince their words when they said this absolutely too much competition. And there was nuclear part of modernisation. How much can you keep bumping in. If you know that that is not clear hill. Let us know that you can perhaps emoji at the top. There's no way of keeping track of these things they just realize that at this point it didn't make sense for them to keep pumping in money in the market and that is exactly what we we asked a lot of the oddity platforms. Also why you here. If that is so much competition what these see is the indian market is one video of you will come and go. You cannot expect a view work to stay with you. Throughout it ought to depend on the kind of content you putin and unwanted content destroys that but pricing aside. If you put up a good show they will come to you. When that show is over they would go to the platform which is another good show which afresh good show. So this is what happened with netflix. Actually they launched i in the original secret games and that gotten a lot of yours right. So it's about the kind of content that you put in Content is king. That has been underlined over it again. Right so it's kind of a low loyalty market where you instantly have to be a winning over your users your audience as opposed to something where you know like you. Capture them for ones in like. That's a long customer lifetime value. Okay so i think from the story of view i'm taking away instead. It's kind of. It's almost not worth it for a foreign player to enter the india not market. And it's something that you know. The local players would thrive in. Is that true not truly indicate how netflix's doing always prime video is doing and this sort of set the standards. Frankly speaking so When you look at the quality of content that they put out a people want the same kind of content from other platforms to this demand. Funded if you don't put quality content if it's not something that they want to see the digit they just want to switch its switching china's right right but is it the denver that is worth it because you mentioned you know for hook. One of their prime concerns was that content is very expensive and it seems like the ones who are performing well in the market idols with the deepest pockets whereas those more regional players as opposed to fool on international players. They might not have the funding or the capital backing to be able to You know play that content game absolutely so you do need deep pockets. But what is also helping a lot of auditor platform is that they have a very big quantities Even if they're not putting out audition content they're finding other vs to get that content For example traditional tv china's have Dating shows and films that haven't been watched in decades altogether though so that is something you can access on the on day or did he platforms and then ogden back. The next player They recorded highest monthly earnings pacific denver and did even raising money. They dividends to seven times increase Time ridiculous framing on the phone and they will. They do put out content. But it's not just that there's also sourcing content from all over the going to a latin american markets wing to turkish markets and they're dubbing bet content and bringing it to india so what's happening is the suddenly more accessible it's in your local regional languages. It's not just in your national languages So people even in different states who do not speak english already can access that content and understand. They don't have to read subtitles. This also of the fact that shorts from turkey. Latin america have country resignation in the vs that families pleading the vs rituals conducted. That is an echo that they find in those shows. That is another reason. Why am explorer has been able to do not just because of bad or dish content but also.

india netflix reich lee dickey wb Hbo china south america Kong jeff germany Japan denver ogden Latin america turkey
"ott" Discussed on Startup Snapshot

Startup Snapshot

08:01 min | 1 year ago

"ott" Discussed on Startup Snapshot

"Hello and welcome to deep dive. A show where we discuss the biggest headlines to start up scene with the journalist who broke the stories. My name's net and today we're going to talk about india's over the top streaming platforms. I don't know about you. But i honestly can't remember the last time. I watched cable tv with netflix amazon prime and the whole lot of other streaming services. I can choose what to watch when i want to watch it instead of just turning the tv on and settling for. What's showing heck. I can even watch shows on my commute to and from the office. Not that i go out of the house very often these days but you get the point and the ability to choose what to watch is part of the reason why over the top streaming platforms or ott is such a huge hit in india. There's so many platforms available there at least forty platforms. All vying for the attention of anyone with an internet connection in india vets nikita a technician journalist based out of india. And all these lifeforms have a lot of content. None of it is also originated so it's fresh content to different audiences. There's something for young children. There's something for parents something for You know working professions. They're cooking show this a lot of content to choose from that. That is the reason that people are so attractive to oddity platforms in general. Just how big is. Ot in india you ask a recent report found that the country is the fastest growing video streaming market. And its later to become the world's sixth-largest vigils during market by two thousand twenty four. However it didn't start out like that the most popular today would not the first wants to break ground You know it was reliance entertainment entertainment in two thousand eight. They launch the first platform on big flicks and In two thousand ten another phone up and all these tv china-led reduce these toxic own platforms But what happened was there wasn't much audience. It i am. This was largely because of limited content Whatever you saw on tv was the same thing that you would find on obt. The originals will fall in few back in two thousand eight in two thousand ten when it first started in india. The one concept of additive is very new. Entertainment was motive for family expedience. You would sit down in front of a television in all with everybody and maybe the children would have liked to us to watch their cartoons otherwise it was a family. Viewing experience you know. People watched foods to get on television to get though and there was also incident. Wasn't that it had. The proliferation was pretty low. Not everybody could afford the required. You know there wasn't popular. Data packs it on mobile phones every for people to access. Ot in the first place that began to change when young professionals started to see the appeal. You could watch your content on your phone or on your laptop. That was a big draw for a lot of young professionals who sort of moved away from smaller to cities where they could get speed a uniform speed internet. The realized relies essentially. He don't need to invest in buying a television set to watch entertainment for entertainment. You don't need to buy a television set anymore and that was a big draw for be for young equals which is a majority of india's population. Now you know and the under thirty five group on top of that foreign streaming platforms hit the market around twenty fifteen men all the foreign streaming platforms launched in india. They came in with affordable streaming plans and priced at much newer than what they had in other countries. Anybody entering the market That india is price on his market. So you need to have affordable pricing options and then people will come to you and once they start sampling the offerings the that it sort of a buffet and isn't only goofy. You don't have to Devi guide should for entertainment anymore. Which was again a big draw following up volition that had a you know that worked along and suddenly sunday flea so you could also watch catch up tv so whatever you had missed doing the by the be or you know favorite shows soap operas or whatever you could just sit on sunday and watch all of it together with that. The popularity of ott platforms took flight for the first time in india. So it's a very very recent hayek that people have started seeing and which is by the competition has also grown in recent years Because we found that would get the lobbyists and at this largely because could thought incorrect. And we could afford it. Never ninety devices. It was internet on the goal. You know going to work in in the metro trains. Are you know on the buses. They could watch shows on their phones so even today like a lot of people will be watching shorts while they are traveling to work right. That was one spike. Did he saw the second only spike actually came during the lockdown. Sure sure so like people staying at home limited outlets for entertainment they tend to. Ott's yes so what happened was Also sort of came to a halt because shooting had to be stalled so a lot of first-time users actually went to otd platforms and this essentially meant people in small towns. Who had not been used internet beyond. Say tiktok. you know All patients elderly parents so suddenly found that they couldn't watch the Anymore so their kids force them sort of push them to tryout one platform or the ad though so what happened was a number of platforms a spoke to fund a story that does subscriptions in view ships have risen dramatically over the past few months. And what the would have achieved probably in the next two to three years was achieved in the span of a few months because of the lockdown and now the division content is returning to normal. One would expect that. Ot platforms seafood Viewership would go down but that's not been happening at all subsriptions viewer shifts may not be growing as fast as the full. But they're definitely not falling says very interesting so it's it's still under upward trajectory ever since two thousand fifteen two thousand sixteen up until the recent pandemic which exacerbates that growth Now with devi going back to regular schedule. It's that growth is slowing. But it's not necessarily halting prissy right but it's not even slowing it's more of it staying consistent. I see okay. So i want to contrast i guess the rise of t in two i guess other regions up because he did reference some other. Ot platforms in your article from other regions. How actually the ot market in india compared to those other countries like singapore hong.

india nikita netflix amazon china hayek Ott devi singapore hong
"ott" Discussed on KIRO Radio 97.3 FM

KIRO Radio 97.3 FM

05:30 min | 1 year ago

"ott" Discussed on KIRO Radio 97.3 FM

"Dot com. So last week, I was talking about the number one threat that we all face that could put us into a long term care situation, and that is a dementia or Alzheimer's. The specifically cognitive impairment. And I got a lot of feedback on that. I mean, my email just lit up this last week, and a lot of listeners Listen to that. I've got it. Got it several things that I wanted to touch on this week. I really wanted to tie in on the effects of care, giving. What a cognitive decline does to the people around you. And so we're gonna spend some time today talking about that in. I've got a great question of the week. Then I'm gonna get to later in the show and a great client of the week, but before we get started With permission of of this listener. Somebody had emailed me a just a really nice letter, and I called them and I spoke with him and you know, just really a heartfelt conversation, and I asked if I could read this email online and they said Yes. If you will just keep my name out of it. Just make it anonymous because you know, she's as you'll see from this letter. She still has some issues lingering. From the situation. So again, this is an email that I got from a listener last week and wasn't in regards to Alzheimer's. So let me just read it to you here real quick. You're Mr Ott. I listened with great interest to your discussion on Alzheimer's on your radio program. One thing that came to mind was that as bad as the statistic sound, they do little to paint the true picture of the devastation this disease has on family members of a struck in individual My mother was diagnosed with Alzheimer's at age 74. Like most diagnosed with this awful disease, she was showing signs of decline for years before at first, my father stepped in and played the role of protector, letting the three Children know that everything was fine. She is just tired. We have had a couple bit busy couple weeks. She doesn't really feel like traveling. We have other appointments scheduled and we can't change them. We'll catch up soon on and on. The excuses went as we saw less and less of our parents. Eventually got to the point where the only way we could see our parents was if we went to them, and it had to be unannounced as they refused to plan ahead for visits each visit, we would notice the decline. The house was Messier less food in the House. Dad looked exhausted Mom, often sitting in front of the TV still in her pajamas in the middle of the afternoon. We pushed back on my father over and over until he agreed to get some help. Bringing in caregivers was nearly impossible as my mother's behavior was sporadic, and she would regularly get irritated with strangers in the House. Just put more pressure on me and my siblings to devote time to help out Dad. This created a huge rift between me and my siblings is everyone had excuses as to why they couldn't devote more time. So I ended up doing most of the heavy lifting this not only put distance between me and my siblings, they had a negative effect on my marriage and my relationship with my own Children. As both of my parents aged, my father became of little help, which increase the pressure and the demands on me. I continue to plead with my siblings to doom or while juggling caregivers and friends to help out as much as they could. By the time my father eventually passed away, my mother's illness had progressed to a point where she needed someone with her 24 7. Against her wishes. We had to put her in a facility which took over three months to accomplish due to her condition and us having to secure the funds to pay for it. The decision to move her just added gas to a fire that was already burning with my siblings. Arguments about how much to spend and where to put her became the main concern, not how to get her the best level of care. I cannot express how painful and stressful this entire situation Woz. My mother passed away in the facility, and we used up the vast majority of her estate and had to sell their home. My siblings and I rarely talk or see each other. So the cousin see less of each other as well. My parents were thoughtful, financially responsible and worked hard for everything they had. Their dream was to live comfortably in their own home forever surrounded by family and friends. Instead, my father died exhausted in the last years of their lives were avoid a family get together in quality time. Alzheimer's rob my family of what should have been some of our happiest years. Please let everyone know how tragic this illness really is and how important it is to talk to it and plan with your family in case it happens to you. So, um, yeah. I think that sums it up and we're gonna talk about that. Today We're going to spend some time talking about the issues for the care givers and again. If you missed last week's show, we're talking about the number one threat that we all face, which is a cognitive impairment, specifically dementia or Alzheimer's. And the reason why is that average claim last about 8 to 10 years? And if you think about it, just you know what? What the this listener was talking about in here. There's so many things that were going to touch on today that you see you're gonna end up getting the help If you were diagnosed with this awful disease, you're gonna get end up getting the help. But at what cost to the people around you to your family members. It is just devastating. So we're going to spend a lot of time today just talking about some of the issues with caregivers and how long term care planning will really come in and mitigate some of that and relieve some of that pressure. So before we get into that, let's head into our first break. And when we come back,.

Alzheimer Dad Mr Ott Messier
US COVID testing sites see miles-long lines, delays ahead of holidays

Long Term Care Radio with Brian Ott

00:22 sec | 1 year ago

US COVID testing sites see miles-long lines, delays ahead of holidays

"As the holidays begin cases of the corona virus or surging and covert testing sites are having trouble keeping up with the demand. Require reporter Lisa Stiffler tells Cairo nights that health officials are almost pleading with the public. They really are encouraging people to only get testing if they think they really actually might have covert not just as a preventative measure so that they can be with socializing that they would like to do for the

Lisa Stiffler Cairo
Its about to get even harder for renters

Marketplace with Kai Ryssdal

02:49 min | 1 year ago

Its about to get even harder for renters

"We begin today with a pair of stories about two key parts of this economy. The first one's a quickie because it's something. We have covered every single week. Since march the number of people filing new claims for unemployment benefits seven hundred and forty. Two thousand was the number that came out this morning. That is people who've lost their jobs in the week ended saturday seven hundred and forty two thousand of big as that is it is lower than it has been overall. That is true but it's a week over week increase in that number for the first time in a month in other words. It's going the wrong way story. Number two is housing which just keeps chugging along pandemic well pandemic be darned. How about that. Because it's a family radio show. Sales of existing homes last month hit their highest level in fifteen years. That's according to the national association of realtors and yes prices were up again to more equity for those lucky enough to own now but meanwhile a report out today from harvard tells a different story about a different part of the housing market renters. Especially those with the lowest incomes. Marketplace's amy scott covers housing for us one in five renters. Earning less than twenty five thousand dollars. A year are behind on rent and chris. Herbert with harvard's joint center for housing studies says the racial and ethnic disparities are stark. While fifteen percent of white renters at that income level or behind twenty five percent of black and hispanic renters are behind and this reflects the fact that black and hispanic workers are more likely to be the sectors of the economy that have had a shutdown from the pandemic and so have lost wages meanwhile to policies that have helped renters stay in their homes. A national moratorium on evictions and extended unemployment benefits are set to expire next month so january. It could be a very difficult month for millions of renters and evictions haven't completely stopped. Carol ott with the fair housing action center of maryland says it's up to individual judges. We are seeing people being evicted through the courts. We're also seeing illegal evictions where the landlord will go and change. The locks on attendant widespread evictions could increase demand for homeless shelters. Emergency rooms and child welfare. Services says dan three a research analyst with the national low income housing coalition and the public costs to health and social services systems could range between sixty two and one hundred and twenty nine billion dollars. He says the solution is direct payments to help tenants cash up on billions of dollars in background. I'm amy scott for

Amy Scott Harvard National Association Of Realto Joint Center For Housing Studi Carol Ott Fair Housing Action Center Of Herbert Chris National Low Income Housing Co DAN
Visit Seattle supportive of governor’s travel advisory, encourages safety

Long Term Care Radio with Brian Ott

00:47 sec | 1 year ago

Visit Seattle supportive of governor’s travel advisory, encourages safety

"Entire mission is to boost tourism in the region, but the group says it's in favor of the governor's recommendation against travel. Have a radius Nicole Jennings explains. Not only doesn't support the advisory but visit. Seattle has not been promoting travel here since March, and CEO Tom Norwalk says that's been a difficult decision. We've painfully come true 8.5 months seen travel and tourism just absolutely disappear. The financial hardship certainly is there. That's why they're encouraging locals to support small businesses as much as possible. Meanwhile, the Washington Hospitality Association estimates a third of the state's restaurants will shutter even without a lockdown visit. Seattle says what local businesses desperately need to get through a non tourism holiday season is another stimulus from Congress.

Nicole Jennings Ceo Tom Norwalk Seattle Washington Hospitality Associa Congress
How to Lead with Practicality

The GaryVee Audio Experience

05:32 min | 1 year ago

How to Lead with Practicality

"I- Melody Harm from Yahoo Finance and I'm so excited to be speaking with Gary Banner Truck. Today. Thanks for joining a scary. Thank you melody. The theme of this year's Am SS road to recovery. Tell us what you're seeing veer media. Your focus has always been on innovative experiential marketing of course that has sort of been thrown out the window to a certain extent Tell us how you've been able to give it. During time, it's really funny. The way you've been structured that I totally get the positioning of us being innovative or disruptive or things that nature. But in actual business meetings with big and small brands I've always clarified kind of my persona or like the vibe around us. I've always said look people think that were innovating. I think more practical I. think that most people talk about today in a very confused way most companies really put yesterday on a pedestal what used to work and they think of today as the future, but it's actually today. So ironically is thought we were practical versus disruptive or innovative. So to your point in the way you set that up. We were never doing vr a are like the things I talk about what consumers are actually doing now like I think we can all agree that consumers give their attention to this device. and. So when we're doing media and creative in these channels and Ott facebook instagram, Youtube, Tiktok, whatever they may be linked in for B. Two B. Companies. We think it's practical. We think it's underpriced no different than that to Yahoo, and early there's a yahoo that ad product Yahoo Google ads like Yahoo ads that was driver for my family's business in ninety, nine, two, thousand, two, thousand, one, two, thousand people thought Yahoo ads was so futuristic but if you were doing them, you knew they were practical you were doing business. So what's actually happened for us is people have thrown out yesterday. And Have Opened Their Eyes Today Aka the biggest brands in the world that we work with. A starting to understand paying six hundred thousand dollars for production to run on television. Might not be the best use of their money and have leaned into e COM. And content and media being together in digital channels to drive business results, and this has been the greatest era of CMO's and real marketing individuals at the highest levels becoming more practical and practitioners. So we're seeing a lot of growth to be frank. And we're seeing people finally have the You know I was reading about this on Yahoo or Wall Street Journal or Ad Age, but I never took it seriously because I put yesterday on a pedestal. And now I actually see what you meant I can't believe facebook ads and creative can drive my business so much. So we're seeing a big seachange in Madison Avenue. And even start a planned to a degree and and obviously we're excited about it from our perspective. Ran We see this wide divergence when we look at the industry, right that are actually sending those ad dollars even if they're rejecting their budgets of course, retail financial services are two of the top senders. When you look at even the growth that's happening twenty twenty. How are you seeing that manifest in your business? Are there any particular bright spots that you can call out or perhaps laggards in the face? Overall? The the bright spots for me are. I can't believe how many whether it's craft or proctor pepsico the conversations I'm having where the actual sales data. is becoming the KPI, not the internal A. Or. Nielsen Brand Studies. So. You, know. I. Actually see a lot of if we're very heavy CPG we're heavy financial services as chases client like. We're seeing we weren't. We weren't in airlines or hotels like we got lucky is the only word I can use our client mix was. Berry. Benefited by Govan to be honest in the short term. In that timeframe because they're worried about supply chain to be honest, right our clients are much more worried about making more of their stuff than anything else. I think it's just affirmation of my prior statement which is. The bright spots or the advancements are as following. We are seeing bigger allocation to marketing because we finally got clients to measure on how well they're doing on Amazon dot com or proving to them that we're moving product at Kroger or Walmart or Home Depot. So what's happening investing more because the debate went out the window because they weren't lazy with their money because nobody can do TV productions. So you're seeing the real world of haves and have nots. The industries that were most affected are obviously in trouble more so than others and the industries that most benefited from it food necessities. Were unable to spend their marketing money. The way they're they're accustomed to. Meanwhile what was happening was the way they were accustomed to big productions on TV and then doing matching luggage to that TV spot on digital was for the last decade wrong or at least wildly overpriced.

Yahoo Facebook Youtube Gary Banner Wall Street Journal Nielsen Amazon Kroger Govan Berry Home Depot Walmart
Who Was Vlad the Impaler

Your Brain on Facts

04:00 min | 1 year ago

Who Was Vlad the Impaler

"A time when I didn't know that Vlad. The Impaler was thought to be the inspiration for Bram Stoker's genre-defining vampire Dracula hop in your home school bus police box or phone booth with aerial antenna and let's go back to 15th century will lakia a region of modern-day Romania. That was then the southern Edge over to the province of Transylvania. Our flad was flat the third glad the second his father was given the nickname dracul by his fellow Crusade nights in the order of the Dragon. They were tasked with defeating the Ottoman Empire will lakia was sandwiched between the Ottomans and Christian Europe and so became the sight of constant bloody conflict without looking it up. I'm going to guess that the order of the Dragon failed since the Ottoman Empire was still standing in nineteen twenty-three. Dracul translated to dragon in Old Romanian. But the modern meeting is more like Devil add an a to the end to denote son of and you've got flat Dracula at age eleven flat and his seven-year-old brother Raju went with their father on a diplomatic Mission into the Ottoman Empire. How'd it go? Not too good. The three were taken hostage their captors told Vlad the second that he could be released if his two sons remained behind home since it was really their only option. He agreed the boys would be held prisoner for five years one account holds that they were tutored in The Art of War science and philosophy. Other accounts say that they were subjected to torture and brutal abuse by the time Vlad the second return to Allah Kiya. He was overthrown in a coup and he and his eldest son murdered shortly. Thereafter Vlad. The third was released with a taste for violence and a vendetta against the Ottomans to regain his family's power and make a name for himself. He threw a banquet for hundreds of members of rival families on the menu was wine meet sweetbreads and gruesome vicious murder off. The guests were stabbed not quite to death then impaled on large spikes. This would become vlad's signature move leading to his moniker Vlad the Impaler, but it wasn't the only arrow in his quiver. Facing an army three times the size of his he ordered his men to infiltrate their territory poison the wells and burn the crops. He also hired disease dead-end to go in and infect the enemy defeated combatants were often treated to disemboweling flaying Alive boiling and of course impalement. Basically, you turn your enemy into a kabob and let them die slowly and just as importantly conspicuously vlad's reputation spread leading to a mixing of Legend in fact like that. He wants took dinner in a veritable Forest of spikes. We do know that in June of 1462. He ordered 20,000 defeated Ottomans to be impaled. It's a scale that's hard to even imagine when the Ott's in Sultan mehmed II Came Upon the Carnage he and his men turned on their heels and fled back to Constantinople. You would think flawed was on the road to Victory but shortly thereafter. He was forced into Exile and imprisoned in Hungary. He took a stab no pun intended on regaining will lakia fifteen years later, but he and his troops were ambushed and killed according to a contemporary

Vlad Dracul Bram Stoker Transylvania Romania Raju Europe Sultan Mehmed Ii OTT Constantinople Hungary
Tyler Jordan On How To Advertise In A Down Market

The $100 MBA Show

08:22 min | 1 year ago

Tyler Jordan On How To Advertise In A Down Market

"Today's guest teacher Tyler Jordan is the founder of Jordan digital marketing and he's been helping entrepreneurs get out there for years. His Digital Marketing Agency is focused on getting people, new clients, new leads through Google ads, facebook ads, Lincoln, facebook Instagram, you name it. This is why I'm so excited to have him here today as a guest teacher because we're GONNA get some. Free Consulting. This is a really good lesson on the importance of paid advertising right now in growing your business. Even if you have a small budget that small budget can go a long way right now and you should not miss this opportunity tyler Jordan's GonNa, teach you pass it onto him. Now, we'll be back with my takeaways to wrap up the episode, but for now, takeaway? Tyler Everyone, this is tyler. Over Jordan digital marketing. We've put together a six point plan for how to run paid acquisition marketing. Even in the midst of pandemic, the world has profoundly changed over the last two months. People are staying home at a drastically higher rate even as things start to open up even with restrictions being lifted fewer people are going to go out pure people are going to restaurants a lot fewer people are going to be commuting twitter square are two of the biggest companies to announce new work from home policies that. Allow people to work from home indefinitely in a recent Gallup poll more than fifty percent of Americans said they'd like to continue to work from home even after the restrictions are lifted, that means fewer people commuting, which means fewer people listening to radio listening to streaming services, seeing billboards or out of home media. So outdoor marketing opportunities have all but dried up, but it also means that there's a ton more people sitting in their houses searching and scrolling all day long in front of their computers. This leaves a huge opportunity for those who. Are Willing to take it. We've seen massive pullbacks and marking spin, but the people who have stayed the course with their digital spend are seeing major benefits. We've put together a six point plan to explain how you can restart or improve on your current paid marketing strategies. The first point businesses down right now, but it's not going to be gone forever this also down for everyone a lot of people have pulled spin really dramatically if you have the money to continue advertising, this is the time for you to take over your space. Even if your product is dependent on people being out and about you can spend this time to position yourself for the rebound when business comes back those who spend the time and money to stay in front of people right now will continue to be in their consideration set those who poll their marketing will be lost and forgotten, and right now CPM's CPC's are at all time lows in March. The average see pm in the United States fellow three dollars for the first time in two years and the lowest amount globally ever they've increased. About four dollars since then but that's still thirty percent cheaper than what they were towards the end of February. The second point think about the channels you running billboard. Or dead print is struggling in has been struggling for a while TV is hot right now because everybody's took it home and digital is is pure fire right now even as things open up their millions of more people staying home and scrolling their timelines searching from their phones than normal, we're getting finally to see the true capability of the Internet during his time, which is weirdly exciting. NETFLIX's who lives social feeds and Youtube are quickly becoming the go-to entertainment sources for the vast majority of America. If your business typically relies on out of home media or events, look into Ott, youtube bands, and think about runs video on facebook. The third point we'd like to make is think about Tom don't forget the situation that people are facing right now but also try not to be overly cliche. The number of companies that are talking about navigating these uncertain times ridden risen by an astronomical amount you need to care and be mindful of the situation, but don't default to being too scared to have a real message. Make sure you're still telling people who you are and what you do if you can share the story of how your business is helping in the. Current situation or how the company is making changes to ensure that things remain safe when life goes back to normal the goal here is to remain top of mind for your ideal customer segment because if you don't someone else will we have an education based client advertising Kobe coming resources guide as a way to fill the top of the funnel for when their program starts. Gets back to normal. They're gonNA have thousands of new leads in their crm that they can go and attack right away they in cost relieves right now dropped to less than half of their normal rate, and while they're not converting any users right now, they're perfectly set up for the rebound. The fourth point, the noise has been cleared out. CPM's are lower than ever, but that's because no one else has advertising. So that means you have an opportunity to own the conversation personally I've only seen masterclass ads on youtube for like the last two months and I, actually finally just signed up to learn how to cook Mexican food. David able to own the airwaves because so many people have been scared and pulled out of the market. We've seen this sort of result, a lot of times from companies that we work with two. We've seen one of our fintech clients had a sixty five percent increase in conversions with only a thirty, five percent increase in spend on their top competitor campaigns during lockdown their competition pulled back and they stayed strong and stay true to their paid strategy, and they're reaping the benefits for another client of ours has been able to see a sixty one point five percent jump in numbering conversions even after social distancing quarantining started to happen, they've only increased spend about forty six percent. Outside jump in nombre and conversions, versus the spend they put forward simply because there's fewer people in the space another client was able to see a sixty one percents jump in non brand conversions after stay home orders and social distancing. They've only put together a forty five percent increase in spencer seeing outside his jump in overall conversions. The benefit here is that the audience that you're getting in front of right now is one that has more time on his hand and his testing out more tools during their downtime. So people who are getting in front of them are having an opportunity to get leads that maybe wouldn't be so to jump on a demo or get on a call with you. But if you're able to continue to spend that money and own your niche, you have a really unique opportunity to get in front of more of the right people and it might not pay off right now but it will pay off when business starts to get back to normal. And this brings us to our fifth point people are shopping around dramatically more people have more time on their hands. Money needs a stretch further. So people are taking the time to test out multiple different tools whereas they used to just focus in on one and do the easiest thing we're seeing a lot of people sign up for leads, download content and request demos in the SAS face embedded these space, and it's our job to go capture that interest. We're also seeing a lot of people buying a lot more on e commerce sites because they're stuck at home and they need fix their shopping addiction anyway. So we're seeing a lot of huge increases in ECON sector as well. If you're running an ECOMMERCE site, the best place for you to go and find that traffic and convert those users is GonNa be through digital through search social and display. So make sure that you're getting out there in front of people with the right message and using right audience the sixth and. Final point is one that we harp on regularly all of our audits and that's you need to speak to people at different stages of the funnel. Differently this is important at all times the year but especially right now, make sure that you're using the right tone to introduce yourself to new customers be a little bit more mindful of the situation those interactions but once you've introduced yourself, make sure that you let them know why you're different and why they should go with you over the other companies are shopping around with. Once they become accustomed to make sure that you asked her promote you to their friends. One of the big ways that people find business normally is they ask their friends recommendations. So if you can facilitate that with paid marketing that'll put you in a position right now with all your new customers that you bring in today to really allow that to snowball on top of itself. Once the economy starts and things start to get back to normal.

Tyler Jordan Facebook Jordan Digital Youtube Digital Marketing Agency Kobe United States Founder Google Netflix OTT TOM David Spencer America Lincoln
How To Advertise In A Down Market

The $100 MBA Show

04:51 min | 1 year ago

How To Advertise In A Down Market

"Everyone, this is tyler. Over Jordan digital marketing. We've put together a six point plan for how to run paid acquisition marketing. Even in the midst of pandemic, the world has profoundly changed over the last two months. People are staying home at a drastically higher rate even as things start to open up even with restrictions being lifted fewer people are going to go out pure people are going to restaurants a lot fewer people are going to be commuting twitter square are two of the biggest companies to announce new work from home policies that. Allow people to work from home indefinitely in a recent Gallup poll more than fifty percent of Americans said they'd like to continue to work from home even after the restrictions are lifted, that means fewer people commuting, which means fewer people listening to radio listening to streaming services, seeing billboards or out of home media. So outdoor marketing opportunities have all but dried up, but it also means that there's a ton more people sitting in their houses searching and scrolling all day long in front of their computers. This leaves a huge opportunity for those who. Are Willing to take it. We've seen massive pullbacks and marking spin, but the people who have stayed the course with their digital spend are seeing major benefits. We've put together a six point plan to explain how you can restart or improve on your current paid marketing strategies. The first point businesses down right now, but it's not going to be gone forever this also down for everyone a lot of people have pulled spin really dramatically if you have the money to continue advertising, this is the time for you to take over your space. Even if your product is dependent on people being out and about you can spend this time to position yourself for the rebound when business comes back those who spend the time and money to stay in front of people right now will continue to be in their consideration set those who poll their marketing will be lost and forgotten, and right now CPM's CPC's are at all time lows in March. The average see pm in the United States fellow three dollars for the first time in two years and the lowest amount globally ever they've increased. About four dollars since then but that's still thirty percent cheaper than what they were towards the end of February. The second point think about the channels you running billboard. Or dead print is struggling in has been struggling for a while TV is hot right now because everybody's took it home and digital is is pure fire right now even as things open up their millions of more people staying home and scrolling their timelines searching from their phones than normal, we're getting finally to see the true capability of the Internet during his time, which is weirdly exciting. NETFLIX's who lives social feeds and Youtube are quickly becoming the go-to entertainment sources for the vast majority of America. If your business typically relies on out of home media or events, look into Ott, youtube bands, and think about runs video on facebook. The third point we'd like to make is think about Tom don't forget the situation that people are facing right now but also try not to be overly cliche. The number of companies that are talking about navigating these uncertain times ridden risen by an astronomical amount you need to care and be mindful of the situation, but don't default to being too scared to have a real message. Make sure you're still telling people who you are and what you do if you can share the story of how your business is helping in the. Current situation or how the company is making changes to ensure that things remain safe when life goes back to normal the goal here is to remain top of mind for your ideal customer segment because if you don't someone else will we have an education based client advertising Kobe coming resources guide as a way to fill the top of the funnel for when their program starts. Gets back to normal. They're gonNA have thousands of new leads in their crm that they can go and attack right away they in cost relieves right now dropped to less than half of their normal rate, and while they're not converting any users right now, they're perfectly set up for the rebound. The fourth point, the noise has been cleared out. CPM's are lower than ever, but that's because no one else has advertising. So that means you have an opportunity to own the conversation personally I've only seen masterclass ads on youtube for like the last two months and I, actually finally just signed up to learn how to cook Mexican food. David able to own the airwaves because so many people have been scared and pulled out of the market. We've seen this sort of result, a lot of times from companies that we work with two. We've seen one of our fintech clients had a sixty five percent increase in conversions with only a thirty, five percent increase in spend on their top competitor campaigns during lockdown their competition pulled back and they stayed strong and stay true to their paid strategy, and they're reaping the benefits for another client of ours has been able to see a sixty one point five percent jump in numbering conversions even after social distancing quarantining started to happen,

Youtube Jordan Digital United States Kobe Netflix Facebook David OTT TOM America
Pompeo inks deal for US troop move from Germany to Poland

Long Term Care Radio with Brian Ott

00:25 sec | 2 years ago

Pompeo inks deal for US troop move from Germany to Poland

"Has formally signed a deal to move some troops to Poland. CBS News correspondent CAMI McCormick reports. Secretary of State Mike Pompeo signed the defense cooperation deal before leaving Poland. It paves the way for the redeployment of some American troops from Germany to Poland. When the Pentagon announced troops were leaving Germany Defense Secretary Esper said it was to better position them against Russian aggression and Any would be moved to Eastern Europe. It's hot, and

Poland Cami Mccormick Germany Mike Pompeo CBS Pentagon Esper Eastern Europe
Very different, symbolic hajj in Saudi Arabia amid virus

AP News Radio

00:53 sec | 2 years ago

Very different, symbolic hajj in Saudi Arabia amid virus

"The after president an in Muslim there's head a alleged big of been months the U. an trump's pilgrims S. agreement shift assault of park reelection protests police between from against in the campaign the and Portland more top donning the comedian measured the studio U. face Oregon S. is Attorney denying masks will approach and not General a a allegations leading source he's and be tells movie taken moving prosecuted are the denying toward theater in Associated small the it corona allegations chain funneled groups Press on virus how by the trump one to house recently release hundred began Democrats administration prosecutors seventy arriving movies president that in million New has the at trump action started Orleans Islam's dollars is at talks say Lafayette back they will holiest to to not to square find defending it's an be advisor's a sites following on a sign way June the in to malaria first of draw Mecca up changing companies on down a case drug times was the presence for a as test in the to which a of start treatment avoid because federal a run man for of allegedly of the agents the disclosing the deployment historically for response covert knocked of to federal the campaign nineteen corona unique out agency comedian virus spending in forces scale pandemic Andy against the gonna president Dick protesters AMC the harsh nonpartisan says theatres during nationally experience hydroxy the dispute group in Universal caloric campaign at a the night reshaped head Studios when club of legal the eve U. last S. center park safe by August have a police the senior reached corona filed Gregory I administration a happen deal a virus complaint video Monahan to to shorten believe pandemic recorded official with in the the it Federal is length those denying outside who of studies spoke time Election that of his French on officers the have that condition Commission Quarter shown a movie nightclub can it of turned anonymity can play describing do shows on rather exclusively more protesters Dick than harm stressed it being standing as a laundering near knocked in to than the the theaters White Associated good I'm out House effort praying cold when to Press the by used clear shoulder during new the window trump that the to the confrontation treat the talks area campaign to shoulder cove for with seventeen a the it photo office accused nineteen authorities in event of a of sea days Oregon's illegally by considered but president of the people democratic president's hiding drastically filing trump governor from defending millions a different there case Kate down is one of brown from dollars his walks hundred but ninety decision percent officials or of in life in the zero spending early to now which retweet say stages had Phil from the been former the Gramm public standard a video was okay star this scrutiny relation the year store for of of also the how says sitcom some long between doctors the a by trump movie tional routing newsradio administration stays distancing promoting exclusively our the money operation is the to indicated drug firms has standing in not the theater linked it cooperated one could apart and of reduce the to whom president's former said until the I'm presence campaign in visit moving the so now video to they of the in the manager federal can church small large you go agents don't chains forward groups appearing need Brad of such masks at no if Parscale the same as more the the AMC state DA's hearing than twenty steps there office major is up would says item a a its campaign refuse cure to if to own limit mark enforcement he exposure spokesman all does to a of the woman Army screen decide National says who was president films and Guard spectacular to there reach the trump potential was told out has to no lawmakers continued that the transmission office don't wrongdoing in again he get her was to along criticize surprised of the theatrical coronavirus an local and statements office when that park authorities American run cooperation police about for officers made before and it their eating handling she's media going Dr pre on consultants certainly of the to the packaged case Stella protests video mobilized Emmanuel meals was over could on formed racial demand to be drive revived alone to injustice cut ott with hundreds streaming a history out in of their that the services protesters middle hotel began on of Oscar dubious man after wells rooms from George for the Gabriel the new medical advertising square Floyd's deal will claims death well cover use the in films Minneapolis experience purchases of force when like against the is fast pushed starkly demonstrators meanwhile another and on furious different those the the American firm clearing franchise civil I operation it thought has liberties remains been her voice used Jurassic union an to was pay opportunity in was an the Oregon an Park important salaries unnecessary is filed voice and of but a the motion despicable for trump I know programs escalation nothing alleging insiders me about to that series wipe her federal Attorney including clean the over General agents president the next the Parsons William in wife Portland three moments Barr of years trump's testifying are before and attacking son deepen abruptly in I'm a journalists Eric different their Oscar faith house wells ending and Gabriel and hearing other the the girlfriend a Saudi observers news says conference government the decision of with is Donald right to covering clear protesters Sager control junior all the munitions expenses mag was campaign ani independent of despite travel Washington legal of a center federal trump's accommodation court photo says op it ordering leaves that's meals voters that them and last in had the healthcare dark nothing week to to about do stop with entities that I'm Barr Charles said working the de plan for Ledesma to the trump move protesters campaign I'm Jennifer from Lafayette what king they square do was solidified and how much during an they're afternoon paid meeting with multiple Jackie agencies Quinn Washington Jennifer king Washington

President Trump
"ott" Discussed on Unofficial Partner Podcast

Unofficial Partner Podcast

05:22 min | 2 years ago

"ott" Discussed on Unofficial Partner Podcast

"You've been paying attention. Have Been Listening unbelievable an interview looseness. They know the. The so if we keep pedalling she the global fan, which is what you're describing which is look, I'm a massive crowd fan I pass my tickets from generation to generation It's a local. You know it's an emotional thing, and there's Wahdat that in Europe. Leave me. I'd say more so than here in the states That's fine. You can keep going deeper with those consumers, but again if you, if you see the opportunity to global opportunity to go to go really deep with a global audience, you have to understand the fluid fan. You have to understand where the future is headed, so if you WANNA play the short game and continue to suck every dollar out of those die hard fans. You have in your ecosystem fantastic. Follow the money in the short term. If you're actually building A, long-term? Global property that needs to. Reinvent itself every single year. which is what a great athlete does and what a great company does! That's what I'm asking. The sports industry to do I'm saying you need to think about the future. You need to invest in the things that are not going to make you money now. Yes, Ott, probably making a few cents on the dollar relative to your broadcast rights. which is your cash cow? But believe me. These new fans want to do things differently they want. personalization they want accessibility. They want community they want. They want to be some. They WANNA be able to do create content. They want to do to experience. They want agency. You can't do that with broadcast rates. So yes today the short term when they go to your venue them just WANNA ticket and a cement block. Sit On, and here you get a beer and a hotdog. That's all we sell. No, no, no, they want. They WANNA be able to talk about the experience. It go there for community and have a seamless Safeway to be there. That's all powered by tech rate. So your questions very simple..

Europe Ott
"ott" Discussed on Unofficial Partner Podcast

Unofficial Partner Podcast

08:37 min | 2 years ago

"ott" Discussed on Unofficial Partner Podcast

"Mock thanks for coming on. It's just wanted to sort of introduce you via a quick story. When I first started I was editor of sport. Business magazine in about two thousand and I had been a teacher before then so I had no experience whatsoever. And I remember told to Kevin Roberts who ran spoil businessman and said media. Stuff is really confusing. What do I do and he said what do I do? Is Essentially listen to mark all over and then just copy what he says. So I've I've that's I've spent pretty much the last twenty years doing that. And this conversation is based on that premise. Because I've just I read the piece that you did in sport cow over the last sort of week or so. Yeah and then which is about the what the the current situation means and what it reveals really about how sports work spoil works and I read this and then a read Something you've written in twenty eighteen spoke cal again about the second first and second waves of disruption digital destruction to spor. And it's it's over the impossible not to to make the jump between those two pieces but also to conclude the where we are at the moment is essentially an acceleration of that you know framing wanted to do is just use those two pieces and we can put those in the show. Notes shown us for people to to read later on. If they haven't already before we get to this question but I WANNA know. What do people come to you for? What the WHO do you work for? And what do they want from you in spoil over sixty to work in major in general Thanks because we do work. The media compass in general. We have probably a better understanding people who just specialize in sports about how fits into their strategies and also I guess we've seen quite significant change in other sectors such as traditional TV OTT television advertising business models so gives perspective on westbound standing that In terms of sport when everybody's three tops client. I mean there was sports bodies want well level. What's next level? How do we make more money and to relate to how.

Kevin Roberts editor OTT
"ott" Discussed on Unofficial Partner Podcast

Unofficial Partner Podcast

11:41 min | 2 years ago

"ott" Discussed on Unofficial Partner Podcast

"At supported basis is difficult is almost impossible. If you're getting into tier one ends. What twice so purely from a business point of view. I think Amazon made the most sense and also going forward. I think that would be the case but I think what is. Also the case is said. Amazon is to learning and experimenting. And they they just don't have to decade-long experience south which established legacy businesses have been in sports and they are not rea- strategy. I would say at the moment. They are really trying here. And there and spent is reflected in bed. I mean if you look at how much they pay for criminally game to a per game basis. It's peanuts peanuts. Compared to what Guy Orbit Jesus paying the packages are different More Games at the same time which values games also but the at heaven jumped in all the way into the spotlight business assessing but they are Benefit is it said. Dwight's own us so the leaks a really keen on getting into business with so's new technology companies F- fall whole different set of reasons and I think it's something Emma's benefits at the moment but no exhibition of exclusive champion Teak Whites Germany. I would receive lead them moving forward. So that's F. aggressing. I think that would be pitch. A pretty interesting used case in voted for shadow a little bit of Amazon booby one of the dominant players going forward in the sports white tomorrow after this taste of experimentation which note becomes more serious which was a financial outlay. They did the in Germany. After this phase of exploitations they just conclude is not for us which funded but it doesn't come close to the profitability to the level of attractiveness Other businesses within the organization. Half and then just to traditional resource allocation do. I want to focus my attention in my money on and it could be. The case at spotlight are not a puddle and Amazon. Told you disappears from that business in a few years so. I think that would be interesting to see and I think they either at their themselves don't know yet so that question of WHO's GonNa still be standing in in this Bolshoi's market what's is there any indication. We got some really interesting times coming up. We've got you know disown. The STORY OF DISOWN. And then you've got Disney on ESPN plus all of the stuff. We talked about in terms of of the legacy. Broadcasters plus the the the more Natio- T T players is there any way of of. Is it just going to be the people with the deepest pockets is? They'RE GOING TO BE A. Is there any sort of clever strategy that you can see that? He's going to to win through. I don't think so. I think that really One-two-three players of each bucket who survived. It's not like that. One bucket is totally superior to the other distribution business muttered. And I think also that A lot of legacy businesses will survive. I mean they have a lot of competitive advantage as they have branded associated with life sports Experience of an acquisition and production. And everything I think. Let's take businesses psychic. Espn like a sky. Like a like a movie star to the Fujioka but not but also have five to a large extent to have to adapt to have to accommodate the demands of the new-generation Sports fans and we have to adopt to it. But I think large majority of them come up at the other end assis- disruption to 'em still surviving stu dominating to a certain extent. Then you have the other two Backers like the Pew sports auditees streamers like Flake Foundation and I think if you businesses of them grew survive. But I think that would also be a lot of a lot of concentration and this bucket and fight summit located zone zone needs to exit at some point whether it's an IPO or acquisition by 'em fights on big tech companies have been fishery would have to the soot bucket. But I don't think that suspected tation in depew sports or not among the abuse. Both auditees three months food. Be The case in a few years getting there will be concentration. End If you look at the Those tech companies I can read. You mentioned that most of them work but not most of them but a few of them simply lose interest and after a few years just concluding. It's not flip van but I also think that one or two dominant players will come out of them and in the end and might be Amazon might be Youtube which have also already dyke paperboard in place where they can and they can if. Ya monetize Cuban sports rights and finally wouldn't forget about local players. I mean the sports broadcasting market is a really fragmented market which is a pretty much segmented mocked by macoute on tradition media. Logic that every terry totally oh. Every country has shown national media market in debt Makes it difficult for those global business like Amazon or bid or youtube to disrupt and smartphone? One phone one day to the next so I wouldn't forget about old and possibly new local players who just yeah have a nice dominant business in their country but without any multi-national you can kill with ambitions. You just. You made a really interesting point. The company we haven't really mentioned spotify animator interesting point about the potential. You know whether or not they would on an audio commentary rights and that that radio market and oversee here. We are in a podcast. And where we're betting on the growth of of audio streaming as a as a form The spotify in sport has been an interesting story. Just not just the ring but also just the wet. The noises that they're making around The the sector and it's it's a sort of feels like something that is perfectly logical but I've not until I read. Your piece is not something. I'd really thought about that much. But actually yes. There is an opportunity for them and or others to come in and challenge. What in a traditional analog distribution FM AM radio platforms? I guess yes I mean I just have bought a new term a share of you so I love that. Yeah so maybe that that part of the bud becomes more more valuable and the future and I can see it for my consumption habits. And the huge podcasts hand and I can really see that but getting the civic leaders to spotify I think it should look at the value of the whole value has developed between audio and video in these markets. It's really like the white sheet for Devito puddle for the audiovisual puddle. Things as vide- skyrocketed. At the meantime like the audio part is really like not flat. Scores had certainly been much much slower and specifically to spotify. I mean we have seen an increasing focus on sports content. Not only with Seraing. Are I think one reason for that is said the underlying business model of But he has an enormous problem They have much problem the end because they pay for every dollar they earned they have to distribute a certain share and not an insignificant. Cher to directly with to the musicians etcetera so that they have no overture content in the end. I mean and that this is the problem and and have to improve the economics of the business and sports flights from the audio point of view would allow that to be the case And Yeah it's just Thought when I read a peaceable in Westwood one it's the broadcast for the Super Bowl the United States and in how far their reach is going and foot tremendous audience they have. I just thought okay. In in terms of business motive spotify won't work out without improving their margins and one way to improve the margins would be to renegotiate whatever they have to pay to delivered and the musicians on they find other other format of content said that provide better economics and given the reason push into sports. Okay I'll do. Whites are not that expensive yet. And already by the I think would be available on a more global basis and audiovisual white is the moment and I thought as I consider it as a nice fit but no more than than the thought of the moment like share of ear. Very Much GonNa know that down. Listen Yanic thank you very much for your time. Really appreciate it. You've been a really interesting Observer on this this sector. This is why we the last time you come on the podcast. Show you've that. Good luck with your own Blogs and podcasts and also the business one football I'm sure it will thrive from here on in but until then thanks very much for your time. Thank not I enjoyed it and Let's hope that sports and for me personally. Football coming big soon became get back to some some sort of a template. I agree with that. Yeah Jess Jeff..

Amazon spotify ESPN Germany Youtube Devito puddle Disney Flake Foundation F. aggressing Seraing Cher Yanic Jess Jeff Dwight football Football tation Emma
"ott" Discussed on Unofficial Partner Podcast

Unofficial Partner Podcast

09:18 min | 2 years ago

"ott" Discussed on Unofficial Partner Podcast

"Ot's out there they hit would not have gotten any traction Nelson if distribution Emerson flakes found Republicans. Subscribe to the service through. Msn shots helps discovery and have to get to gain any traction but it also means the cutting into the margins and it's not to view direct to consumer business because he customer relationship the ownership of the customer then again life with the platforms with Amazon in this case and it is pretty much similar to the traditional pay TV ecosystem Shannon Age are not owning the customer butted distribution platforms like the takeover also and I think We are talking about driving to consumer but the reality is that only the biggest brands like spongy file. So we'll be able to a dodge skater to have direct to consumer relationships so I mean one of the again one of the sort of memes of this is the there will be one of the incentives to build not platform or at least something that looks like an OTC platform is to create competition in the rights market. For the next time the rights. Come out and you know you're you're trying is a price protection strategy. Do you think is there much in their argument? Is that is that? Is that a reasonable strategy from your perspective I think. Pf automobile attested come somewhat of a Goto strategy. For many light on us. I mean could especially Bill Fed Quasi big five football leagues in Europe. Pretty much everyone has The idea of dodging their own streaming service and the only objective to have a threat in case of the bits. Not COMING IN AT DELIVER. `Save would have expected but I think the biggest the biggest thing he'll in order to to make that rock that strategy is you have to be That it has to be believable threat and I think that's not the case moment because he liberal of Warranties Asian by going direct to consumer especially in markets value generate a significant amount of income and that let alone the domestic market which is served stood for pretty much all league. See the biggest source of revenue. Just believably do go direct to consumer at this point I understand the the idea to put it out there and to publicly. Push the idea that You if you've wanted to do it and they I mean they could And they're working on that because they have to just have fallback plan but I think the relative will be that we will see those kind of movements and really insignificant overseas markets to test dead But in the future I would predict that you're not seeing any Consumer Streaming Service on an exclusive basis by big whites not in the foreseeable future meaning over the next one or two white cycles. So let's move the conversation on remember when we fairly early on in when we started the impact on official partner. We we spoke to Peter Hutton. Who Oversee it was a year sport. Discover Year Sport and is now Facebook and I remember asking him that when he moved there there was a there was a a lot of industry. Press saying well this is. This is a sign that facebook in get into sport in a big way. They're gonNA then you know. Peter will open facebook checkbook and go on a rights sort of spree. That hasn't happened than it wasn't happening when we spoke to him and and it the begs. The question will what our facebook doing in sports or other big players so we had this conversation Towards a a sort of conclusion. I'm GonNa ask you later on. What what who are the players that are going to be left standing in this because there is a fight going on out there for a finite number of subscribers and only so much great content and you've got Disney and we've got facebook and twitter Amazon but I was GonNa say I'm GonNa ask you that question at the end? But what specifically about facebook do you see in their relationship to sport because it isn't if you go back a couple of years people were assuming is GonNa follow the same models as a lot. People were hoping it was going to follow the same model as the pay television modern. There's going to be as sort of a bum fight for for rights doesn't feel like that's going to happen but it may still happen. The Amazon a different shape organization. But just give us your perspective on on the new if you're if you like the new platforms Or the the digital first platforms. Where where are they in sports and what they trying to do? I totally agree that Pretty much every rights owner. Hope that big take pretty much. Jump into the sports With deep pockets and provide the next catalyst for the next catalyst to sustain much impressive. One that The white fees growth has had over the past decade. But I also think that Pretty much everyone concluded or notice that that won't be the case especially in the short term. And You specifically mentioned Facebook which I think might have done the chops could from that idea and they also think that Peter Hutton back then when he joined facebook head the idea and the ambition to do exactly that to make facebook Into a big player in this ought immediate landscape but I think facebook has noticed over time. They said they'll cut foam is not made for life consumption in issue. Not For sports life Function facebook is. I would call a hoist onto platform which tries to be everything for every body so it's not really like a sports platform or let alone a single sports platform that caters to certain audience. But you've pretty much find or generalists of content on facebook in debt. Made it difficult. I think to develop a big sports streaming business. They are in pivot for they have pivoted to and I think what is a great use case for them not only for them also for a few other an big tech companies just focusing on highlights. I think It's a nice positioning in tow boats white owners to say okay. We have access to a ginormous amount of users via a global platform became provide visibility reach and distribution for your on demand content and put it into the face of the white audience even the great segmentation capabilities and highlight say for example the full face Dwight Arenas but for the conversion funding for example can drive pretrial full white photos for the auditees services. Also so I really think that facebook is derived from the idea to be a big player for life sports. If you go back to Peter Hutton. It might be also not disappointed but a little bit not executive what he imagined Becca when he joined facebook asking. He's on our is what's up group so we'll We'll get to that question question. What about Amazon? I mean not only before the most recent moves I would test said it might be a most Viable and playoff among big ticketing. Big into the spotlight's business. First and foremost the airline business model is completely different competitor. Facebook I think just having a table is inattentive to be a big play. I think only monetize things through reach on.

Facebook Peter Hutton Amazon Msn Nelson Europe Bill Fed Disney Emerson Dwight Arenas official executive partner Becca twitter
"ott" Discussed on Unofficial Partner Podcast

Unofficial Partner Podcast

06:06 min | 2 years ago

"ott" Discussed on Unofficial Partner Podcast

"Solve it court. Cutting thing will accelerate but that also means it was unlocked disposable income young. I mean if Tunisia PAYTV is pretty coffee and if you enchanted that than and this money is pretty much. One hundred percent incremental disposable income. You'll know if the consumer snow every to spend extra when logica conclusion has been okay. They spent that at least partially for an oddity video. Streaming Service said an provides also sunlight sports but without life was currently going on and Ot stike disown Lens. Boards were also the auditees all still legacy media businesses like not no TV from an from sky or bts auditee more flexible solution save beneficiaries. Because lights off would have been the draw to sign up for those kind of services but F. You know I think for the future and we have to. You have to accept a life without life. Sports so they. The consumers will look elsewhere in the medium term to spend disposable income but I think once once returns and those sports. Ott's or Focused Ott's in a great position to capture inconven- devoted share and to be the beneficiary of the entire development. And at the moment so one of the one of the outcomes of this might be a a sort of more level playing field for those ot platforms. Is that what you're saying? So in terms of the the the the legacy broadcasters will have shed some subscribers who will then they have to win them back or and when they do come to win them back. There are more options for more niche players including governing body. You know a league ATV for example or other SA- verticals they. This is paradoxically a good time for them to be growing Loyalty and awareness of their. They're offering what we're saying. That is what we are saying by. We also have to remember that sky or bt for example. Vote Lucy primarily Gwen just due to the crisis. So in order to watch that they have to subscribe to some product of cells to broadcast. What would be an conduct is set? No continuous vote resubscribe to the tradition Patriot abundant but to the auditees solution also broadcasts us and the huge problem with audited in January. Compared to vision Patriarchy is said the level of monetization off the continuous. Just follow in other words. Guy For example just owns less money for the same consumer by providing the same content compared to the traditional pay TV bind because In the end only pays for what he really wants. Because it's low prices lower scope of 'em subscribing to and that will be the real shedding. Not that Jesse level of Is a smaller or it's lower in bed heads to be has to have an impact on the lights owner two weeks in the end because vodkas onto efforts to stay in business can only pay to pay for the whites but they can earn on the white so it. I think it's a long term implications of all of at when when The Ott conversation starts where where is the biggest challenge if you're moving to a D. TO C. Motto? Is it is it or is it culture or is it some? Is it just money What what's the biggest challenge? Do you think I think one challenge which is over a separated a little bit I think at this in the midterm is see how a text ache I think To find differentiation at especially in light sport through technology stick. We'll be difficult. I think Those shows this will become more and more reliable and and it held monetize Of the next few years I think the biggest challenge is just a religious discovery. I mean there's so much content out there and so much great content out there I think especially for everything else. In Retail One sports properties that can really moves the needle it's justification of to make consumers era consumers discovered the services because I think they discovered those willingness to pay but making them available services is just so expensive in today's digital age because everybody is fighting for the consumer's mind awareness in the first place and I think that is the biggest challenge so discover ability so the the retail end is just just making it look like something valuable building value in front of the consumer. That's that's getting it found. I guess is just getting it. Phone two good friends to summarize especially for those standalone on services that are just out there.

Ott Tunisia bt Lucy Jesse inconven Gwen
"ott" Discussed on Unofficial Partner Podcast

Unofficial Partner Podcast

15:23 min | 2 years ago

"ott" Discussed on Unofficial Partner Podcast

"First of all Yanic Ramco. Thank you very much for joining us. What what's it? What spill the view from Berlin? Just give me a sort of a of a just a you know. We're all in this together and we know it's a truly global issue that we're facing here but how does it look outside for you? I mean we are here in Berlin in Germany and its feet slight really not only the town but more more the country and has more on this shutdown and takes takes the thing seriously and took Innovatively refuted especially in both word. I mean I work at one football. We are pure of football focused Company and I mean without football and the sophistication of the entire business is like at ruth so certainly noticeable impact in Germany. And I guess across the board you wrote a really interesting piece for us on unofficial partner about it was obviously coming off the back of sports pros. Ott Event But let's just pause for a second and just look the specifics around how this that you know. The the slowed the lockdown of in the sports industry. The event market has has essentially stopped. What's going to happen to the To the Ott sort of movement because these streaming services were building or are building momentum. There's a sort of a sense of normalization in some regards. The people that consumers in sports fans were were beginning to migrate and seeing these these new sort of retail offerings. But just bring us up to speed on what you think. The the initial response is going to be yes S. U. Coke noted and the peaceful intended to provide the recap of the auditees Oth- summit in the US and agenda at the beginning of the year bird I mean as you already said the virus pretty much put this odds worked on its head and I had to include a few thoughts on the virus but in the end I think The unindicted together. I think what will come out of that. Not only in sports but in a whole host of other areas is dead crisis pretty much accelerated etc trends. Are there any ways? Am One of those twins you have already mentioned is not the shifts of the first place content from the Linea Oakland ecosystem to the digital ecosystem and in the end audience would follow content so audience food audience will follow and into the OT space and visit audience autism budgets of The audience will be there. I think it would have been more greater. A slow should have from the one ecosystem to the other. I think as I said such licks one events or unforeseen crisis can pretty much accelerate this in but I think in the really short term I think the sports media industrial complex which has been like a Richard beneficial relationship for decades between sports. The written media. And it's really risky. And I think in the short-term regardless holiday media ecosystem look like in a few years or so I think in the short term and they have to be violent solutions and that sustained both is off landscape and demeanor landscape..

football Berlin Germany Yanic Ramco Linea Oakland partner US S. U. Coke Richard ruth