18 Burst results for "O. F T. R. M"

"o. f trm" Discussed on Unofficial Partner Podcast

Unofficial Partner Podcast

03:47 min | 6 d ago

"o. f trm" Discussed on Unofficial Partner Podcast

"In something that causes sponsors which would want to invest in and then having having tested that are proof of concept then run a global rollout Bat bought the body finance in a way that would allow the and achieve the potential that we say has It's also it's a different business isn't it. I just wondering if you know if the img in your you mentioned earlier in terms of being in your safety. That's been their approach. You know getting some ownership. Either you know you have see or even back to the world matchplay days of adult. That's been pa plan. Is that influential. Yeah i'd probably say it was. Actually i mean certainly early days i m. G was all about that transition from purely representing fed policy rights to mixture representing fed policy rights an evening Assets outright and yeah. I think that that's a able to see the benefits of the business model that involves some the grave of vanishing of routes. But at the same time you know working with the policy working with the incredible brands that we With whether it's the old black so whether it's icy milan football clavell overseas. It's absolutely all cohen. Something that we will always today is with the greatest right showbiz in in the world. So you know we've we've dabbled in in the world and event i wouldn't see that becoming as cool to all businesses. Perhaps it has done throw in recent years but it'll be interesting to see how that develops most. You've got george pyne. Xm g as well and under twenty ownership is in his is part of the reason the he no he bought. You think it's a prime motivator. I think in a rugby smallpo- of already rule business a One of the prime motivations but he think it's A very interesting property that with very excited to see how it's going to emerge on a think gruden and to circle shed that for saying how how. This concept can emerge as In shit with with welsh rugby and the other unions which is always gonna be a key part of what we do will wreck site. I think it'll be. It's just one that everybody's interested to see what happens. Next and they've they've acquired a majority stake in the bigger to controlling. I'm interested in rugby. Xm with the existing shareholders maintaining a significant proportions are. Okay well listen. I was going to say. Well done to leo and harry. Tr entity ram exists anymore. You now know inadequate something products With now a vertical within into circles which rights management vesco and the way out right under the two so who's brand any moving into their office will g of sending posthumously have made rights out. but what would we. We're gonna play. Which will be in the next six months in hopefully will come together as to when i was like where they based old straight you want us. Oh hodie anyway listen. Thanks very much time. Good luck and congratulations nice richards. Thank like thanks richard..

rugby george pyne milan pa gruden leo harry
"o. f trm" Discussed on Unofficial Partner Podcast

Unofficial Partner Podcast

03:12 min | 6 d ago

"o. f trm" Discussed on Unofficial Partner Podcast

"Chill rub. Reacts is is five thirty five full contact rugby on a half sized pitch and the reason we wanted to put rugby onto a half sized pitch was was twofold. First of all it meant that we could stage international rugby and major indoor arenas With the available space that you've all half wits and half the length of the conventional refuge and we thought that by putting red into those environments way control music sounds lighting pyrotechnics that would be able to create the type of In arena immersive show. That's in keeping with how a young audiences increasing wanna can seem spokes. An we thought it was interesting to put rugby into that environment but we also this was really wet. Wet ben ryan became involved. Was that buys shrinking. The available space full for rugby to be played in a benz view. This was a significant reduction in one of the main barriers tools. Grassroots you look at how football's grabbing it's not grabbing eleven verses. Eleven on one hundred as alone pitches with little girls pitches. It's it's grabbing a on five against five in space constrained in areas and the idea was that if we create an elite full matt at this guy in that in time that could help with with them. Groceries adoption is well. see the top line. I can see the. The idea is a good one. And i understand where it's come from. Why ownership and what. Just take us through the what you learned from. That process does ownership mean in that in the sense would not a conventional model has been around for saving commission on all. I'm face generated from one income stream sponsorship sales at If you get into the ownership of the property than than you're receiving one hundred percent of the income across three income streams being sponsorship tickets and meteoroid said that was the sort of business rationale but it was also yeah important for us to a to get into that space of owning property into guy for the creative process of of building up the property from from scratch resolving the united stretched as a company an have benefits over and above the the sort of business rationale today. How do you get the money. That tamaki is it. A private equity company behind the combination of financing vara cachefly selling tickets selling sponsorship and selling meteorites. And all plan on this was to run up a proof of concept of a lot of Series guys strike in will run. You know it until. I global series out the bulk. I think what we wanted to do. One run one test event to prove all hunch that rabin this type of environment with something that consumers would want to buy tickets four.

rugby ben ryan vara cachefly rabin meteoroid tamaki football
"o. f trm" Discussed on Unofficial Partner Podcast

Unofficial Partner Podcast

03:13 min | 6 d ago

"o. f trm" Discussed on Unofficial Partner Podcast

"Japan and the other is the geographical spread. Which again people say. Oh well they've sold a another day on. I think they've got how many partners have got got now. Fifty six sixty is actually less than they had will meet with that every seven three eighty commercial partners. I think that the model weeks lightly to a slightly less higher-value deals now. But i still go. Think last count fasting. And that's mention this because i'm being slightly cheeky but i do think you're right in man. United is very influential in the marketplace. It's the one of those rights and properties that people reference and say well. The that is leading the way in some. Why is interesting. You mentioned there about the corporate manet approach. Because i hadn't picked up on that. I hadn't thought about that but certainly when people say oh. We're going to go. The is that when they say. Oh we're going to do a champions league model. Essentially what they're saying is that we've lost to talk from sponsor we're going to sell as many as we came on the underneath but people quite often misread the man united approach by saying a. We're going to have to now cut up the geographical side of it and then start to flog everything in digital assets and they get is essentially as an ip sales job where they're getting bits of incremental ip in various parts of the world and away. We go is that. I'm just wondering if that because that's a message. People quite often take from the man united model. Do you think that is a fair assumption or is it is it flawed piece around the segmentation of riots. A is what we used to go to regional sales richard where you would sell the rights on a regional basis without any of the global inventory. Led bill droughts again quite similar to with other rightsholders. Catching up on the outreach. These brands you know not not read Down very very quickly. United very good outside four year. Run in that space and then the other big rightsholders especially the football clubs started ramping up affects on essentially became There were too many assets but as the is the demand for them and the price came down. So i think doing inverted commas doing a united on segmentation segmenting rights to drive regional deals. I don't think is the way forward now for rights. Is that the market. There is no your priced. Mock you reached says okay right gonna finish off really with with again. One of the sort of high profile thing when i when i sort of Reference crm really as a as a brand was around rugby. Ex- thought was really interesting case. Study and it's a very important one. Because i was his about ownership. Can you just talk us through this. Because i is rugby ex- and how and why did.

United rugby Japan football
"o. f trm" Discussed on Unofficial Partner Podcast

Unofficial Partner Podcast

04:53 min | 6 d ago

"o. f trm" Discussed on Unofficial Partner Podcast

"Want to receive added Even the states you know the stadium in dallas took several years to find the route nine respond and so i think clubs molding within their rights to leave them as as unbranded until the right. Dave is outlet. We just haven't yet seen in the european market place Sort of prices that are being generated the other side of the atlantic. How did how did daniel levy title answer non comment daniels daniels. He's gonna cane sensitive of assets so worth whether that's players or whatever it's commercial rights. He's been phenomenally successful in in doing that. And i think there's a lesson semi that we lead to in all united. Today's is not to do the deal. You know if you do dale that that set a price point in this lower than you think as something is worth than it pulls down the value of yoho commercial program and not doing. Dale can often lead to much more revenue future because the another dale comes along at the right price point now. I think there's no complaints told about how spicer operating the price on that stadium. It's just acknowledging that these things can take time and and the amount of time they can take longer if if the expectations particularly high say It'll be interesting to see how that develops in in the coming years. The other side of that as well. Which is the us stadium. Naming rights market is very well in proportion to the size of the economy. And whether it's probably a slight disparity in. Uk's everything to do with the primarily is global role cost whereas thickener is possession this w domestic assets and have their body realized in that country in that when you look at the value of the uk the biggest sponge to do on the uk's ten million crave which is the only arena firmly enough. That's probably what's what's that a limitation to that is seen by many as a uk asset.

us stadium Dave Uk Dale daniel levy dallas spicer
"o. f trm" Discussed on Unofficial Partner Podcast

Unofficial Partner Podcast

04:16 min | 6 d ago

"o. f trm" Discussed on Unofficial Partner Podcast

"Learned in the in the years. That you've been doing this how is it just. Do you have to get to the top of the organization quickly or are there any other tips that you might offer. I think ninety two. Data's the same on that one richard and think that it's on where i can get back to the chelsea example our member Very entrepreneurial you know sitting in my kitchen at four o'clock in the morning making cools to japan to try and get through to the oklahoma ties and go through to the his office and he picked up the phone and said i've been waiting for your call which you've got right through to the top and and you've gay decision make. There are times when they're all you know a lot of gatekeepers and if you don't if you don't already have that relationship with the that company you gotta you gotta run the coal of understanding how you get you. Get the tall on time with their agency framework like as well can. You engage the The advertising agency and try and get to the top is the famous example with british airways in the olympics. Where willie walsh actually turned down the olympics Originally and then it kind of grief about thirty influences within a ruled out the case with him again managed to convince in to do it. So i think sometimes people think you've only got is decision maker will boss but sometimes the influence within the organization can be pretty significant. The way in which you approach is there is something that never works is there. Is there an approach. The always fails. I think if you don't if you think about the brand your marketing to Think about the rights that you're marketing that more often than not will file. I think in this day and age where nearly all right sodas have some form of outreach brands. Get a lotta rights. Put on my desk if you haven't thought about how you marks in your rights and who you're marketing them to i some kind of filled about why. This is ripe for for prime next. That tends to file pretty quickly outrageous something that has become quite equal. Now i think a lot of success in manchester united was down to outreach. We just went to brands. That people wouldn't even thinking about approaching in fall on place in the world. You need ten. Put a whiskey Bangalore india and become a massive doses of welcoming manchester united to come visit them. They felt privileged to be met rather than that is now. being equal. people have understood the methods of of mass outreach announced much more about how you think about it pros. you're making naming rights. I'm a spurs fan. Why why can't sell the naming rights to tottenham stadium. he's that was in your poof area. Yeah that was something. We weren't on that back in in two thousand in sixty. Obviously you know it's been on sold at throughout that periods will late three two now a many ways it said people look at the us market and say the value of of stadium naming rights..

olympics willie walsh manchester chelsea oklahoma tottenham Bangalore india japan spurs us richard
"o. f trm" Discussed on Unofficial Partner Podcast

Unofficial Partner Podcast

04:42 min | 6 d ago

"o. f trm" Discussed on Unofficial Partner Podcast

"Is there tobacco. Hunch is that right. Yeah that's right you know. I think him looking that. Sport has this kind of unique emotional attachment with people which kinda generates emotions that other other entertainment or marketing channels simply kong Compete with but it's that rationalization as he say when you go to see sitting damage bulletin. Saying i think this is going to be the right thing for our brand to and the vice will why you're gonna spend x million on that then. They go ability to rationalize that. But i think that's what we've been doing up until up until now. I think we as a whole new future with with two circles in Primarily around understanding. Audience behaviors attitudes demographics who they are and being able to. Then say to a brand. Actually we can. We can guarantee you this audience in this way which we think is going to create bottom line business. Kpi's you'll using the data to to support rather than the inside. the provides a get increasingly an at particularly the two circles weld. Those elements will be will be coming together. And i said traditionally sponsorship you know the passion the the sponsorship generate said in a particular audience segments has been one of the key motivators behind brands. Invest thing but as we move into the digital era Brands spending more and more of them opting investments on highly targeted on immeasurable mocks in channels Failing is that not the direction of traveling sponsorship as well. And the who's experiencing accumulating and processing dates on behalf of of rightsholders That's gonna put rock. Salt is in a position to not just sell the emotional response. That consumers will have to a conspicuous sponsorship property but it will be able to sell the exact audience sizes that can be reached at in many cases to guarantee reaching those particularly. It says in the same way the major digital platforms have been doing these last few years. I think on that point. has always been a concern while the audiences went capacity to google facebook. And therefore we're not gonna look that attractive but i think the overall trend in brand marketing quality than quantity. I think if you look at delivering that audience she has a developed relationship with the rightsholder as a brand new then able to target audience and overlay with an association with The riots holder. Now you're basically taking that unique emotion of spoil it with the potency of digital on the out that we think should be the sportsmanship be if not the one of the most impactful marketing channels for the reaching influencing consumers. If you get those two things right increasing what you're getting into the and on the emotional side is the sort of intangible value within sponsorship. Can you quantify that. He can to certain extent quantify the the the intangibles that be testing on audience segments sir aware of Sponsorships audience segments on aware of particular sponsorships Effect sponsorships have significant impact improving kate brand metrics amongst those audience segments. That are aware of the relationship between the brand and the rightsholder anyway Of intangible effect. How can i change my consumer's perception of of my brand three associating with particular Spoil it is possible to quantify that and again not something that You know as we move into into the two circles becoming increasing proposition is bringing together. We'll has historically been regarded as an intangible benefits Being able to put a specific numbers against the in ways that demonstrates the true impact of this bulls properties that we represent. Okay last question in on the process for a move on is is the you mentioned their access to decision makers and got this universe and within that universe you've got probably a relatively small group of people who are the people that are able to make a decision on investments this size and scope what we.

kate google facebook
"o. f trm" Discussed on Unofficial Partner Podcast

Unofficial Partner Podcast

02:32 min | 6 d ago

"o. f trm" Discussed on Unofficial Partner Podcast

"People hear of the the deal and the you know here is a his a an asset and here is the sponsor quite often the the the story it goes towards the creative activation of it. There's an idea here. It's you know priceless mastercard rights blah. Is that in the thinking at that point or is it just purely a more rational approach. You don't go to to sort of potential angles at this point. Nine will be a big a big part of what we do when we kind of Prese process is developed the b. two b. narrative it's almost like coming out the bay to be mopping campaign. We very much use the incident start with why process a wide as the rights however exists essentially straighten under evaluation values in the rights holder. Which then trying to marry up with brands. That the mating than out of that goes that points said richard around your selling on emotion rationalizing data you gotta make it feel real which is why analog creation of video and high end graphic design materials comes into play. I'm very often the movie ideas boom from that. We've seen it with with multiple processes whether the sponsorship will launch with an idea generated through astles process Never gonna lay claims priceless but and multiple agencies out that better than that that will be an emotional hook and a kind of connection values. Which can sometimes outlaw house. Price process a move into the activation south blunts. The has been bullied then get moved towards an advertising agency or creative agency. You then say that. We don't like the idea we want this day. 'cause we're creative and does that often happen or is that a is that a challenge. If i- happens it happens. You know we we. We stopped working with the brand the time that we can play the detail. Kayla cab because you won't you want your daily set up wounds be successful for very long time. You know are awesome. Very good agencies. Y'all to gins of this well that can Those relationships will fuse etc and might them long-lasting with materials. You've you've mentioned a couple times sell on emotion and Rationalizing is rationalizing on data. Now though so what. I'm thinking there is the data..

Kayla cab richard
"o. f trm" Discussed on Unofficial Partner Podcast

Unofficial Partner Podcast

03:31 min | 6 d ago

"o. f trm" Discussed on Unofficial Partner Podcast

"Put us on the map thing. It's just about that processing because you mentioned a couple of times So in fifteen days having what is the process look just take us inside this for a moment offing from our perspective. You go this symbol colon key elements to Successful punches sales processes number one to identify university of bias. And there's a number metrics which will help you understand. Universal buys is free bites In revenue three two are the metrics. You've anger approach the mall in a in a way which means that you believe everything. Approach is is the potential Successful candidate of a lack of attentions goes. We may take attention. Isn't gonna get you wanna make sure you access decision to decision. Makers are the three existing relationships or understand how you can navigate in advance. Get to decision. Makers i think when you're setting Is a fundamental belief. We have as a company is sat on emotion and you rationalize on beta on that you know. She really goes to y. Two very good fit and then it's about managing a sales price of speaking every single. One of those university buys At the same time and driving through silence funnel to to try and generate competitive in way which is fair and transparent and dozen create any Longtime issues with brian. Who don't necessarily succeed in a competitive process when you you're talking about the university of of buyers and when we're looking let's let's talk about talk end football shirts. Rugby naming rights deals. These are multiple millions into tens of millions In most cases what is the universe their full on the brand side of how many companies all you then looking at depend on whether it's a domestic asset or global asset would be the first question we'd all scale selves and you're talking about a major uk domestic property. That's gonna be selling in between five and ten million pounds per annum. You know we would have a good idea from the title. University of potential buys from the domestic market for that particular asset And you're not talking a hundreds but you're talking more than tens and then in respective of global assets. Obviously divisive buys at that price. Point is much larger But as as you got the price point to perhaps thirty forty million pounds per annum than clearly the the number of companies that can feasibly purchase something of that nature even on a global basis is a is a much shorter less but yet it's something that we've done. I've lost six years running. Multiple prices for some of the leading rots held in the world is to accumulate that data on exactly who that universe of likely buys as key motivations off why they might be buying you know one particular asset over. The next antipasto will not information in a central crm system. That means that when that you know the next time irrespective of the next night. I sat with doing that in a way that said. That's what informed.

University of potential uk brian football
"o. f trm" Discussed on Unofficial Partner Podcast

Unofficial Partner Podcast

02:51 min | 6 d ago

"o. f trm" Discussed on Unofficial Partner Podcast

"I'd say it'd be today with the level of dedication thoughts at the that was going into each and every individual leads I was very impressive. United in something that that in house teams were increasingly becoming associated way. That was something we really wanted to make. Sure we would delivering for our clients to there is a. There's a lack of focus in that other model is what you're saying. I think it's a different model. it's a model. That's founded on a network effects of of relationships in in multiple different markets relationship holders using those relationships in order to push through a variety of different sponsorship inventory to the brand and all the was. the it's impossible to be an expert across ten fifteen twenty different properties at one time and to have people the become individual experts on the sole property interest to bring that to live in exciting engaging engaging ways that encourages brands to invest with that. We wanted to go down. There's always a sort of turning point in an agent to two thousand. Fourteen is at right when you're found. That's an enormous inside. Because i'm reading off a press. Release that i've got in front of me. So that's deep research my part so six years. When did you know what was the first big deal. And i'm thinking is it. I i associate you with chelsea in yokohama. And the shirt is that was at the first big deal. Would you say yeah. that's right. I mean the whole project was was a massive tiny point because it meant as a business we would cast light on from retaining that but just accuse us of working with chelsea. Nothing that big question we had when we left mantis. United having been such roach enough to understand this. The south price methodology was. Does it work if you have the manchester united states crest on any optimists aerials or anything. The oh selling so. The big test was was with with chelsea Against glasses deadlines to provide us with the show sponsor was Like it was wolf. Speeds house price tests it. We were appointed ended market with chelsea fifteen days off the meeting them. You know have respect marketing materials in mocking fifteen automating which show if any of us could have a fancy trying to pull out one against the grey hairs from that but yes we re market and we spoke a large brands very quickly As as many successful sales process we manage to generate competitive ten to read it in this with the tree mocking value a nelson kesha asset was and. That was yeah. That was the deal that put us..

chelsea manchester united states roach yokohama
"o. f trm" Discussed on Unofficial Partner Podcast

Unofficial Partner Podcast

03:10 min | 6 d ago

"o. f trm" Discussed on Unofficial Partner Podcast

"That incentive building haughty sophistication how sales operations But is in how sales teams can be quite expensive and many millions of pounds around To run every rightsholder had had the appetite to do that On the flip side the more conventional big agencies. We're offering a friday sales approach where they would represent multiple properties at any one time and off brands the opportunity to invest in in one of those many properties that they were representing in. And what we wanted to do. A white label in house sales team that would provide rightsholders with with all of the control and the dedication this associated with having your in house team but but offering that up on a white label basis Offering more flexibility around fix kossi heads have the potential for us to utilize the information in data for multiple different sales processes in ways. That could Improve our market intelligence and offering for florence Why is that so red and why. Why does that third route which is a nice story. Why is it no one else done it. It's very hard because you've just got to consistently be doing this. You know you do get sports Ministry is lifted with people who may be broke one off deals but to consistently find these deals and successfully conclude Is difficult nothing swear having a system and a process which is very much what we we. We've hired. They are in a way you can start to develop consistency consistently selling high rights for for the for the right values. So how'd you make money to two models ready retain a- unsuccessfully would typically have a retainer which is a contribution from client to talk host end and then a success based on on how we how we sell sponsorship more recently there has been kind of consultancy adamant of all businesses. Wiwa brian to come in and also to provide. Am economy buds it. One on that commercial framework and how it could be reshaped Patients say one examp- a bigger example of that was the one that sunny harry potter with Rugby nations championship in get a whole competition format and commercial fragment with it always then getting into conflict of interest. The answer is the shirt. What was the question is that is that what you're getting at the that's the limitation of agency model. It's more about the dedication. I think my background. I was actually accidentally. I'm jay before move to manchester united And the meticulous nature of of a sales price that was run by a well team and the level of investment was was getting into seoul saying The sponsors was was very different to to what could be saying in a more traditional Sales approach so..

manchester seoul harry potter brian Rugby
"o. f trm" Discussed on Unofficial Partner Podcast

Unofficial Partner Podcast

05:40 min | 6 d ago

"o. f trm" Discussed on Unofficial Partner Podcast

"That and we'll work in collaboration with a number of clients who have properties in that category and help them benefit from from products. And say you were hugely excited about rugby. is we. Think go when he's got a dress gotten a for britain and can help to to rugby as a as a spool beyond his current privileged position in the system. She thinks the rumney. I mean talking to manage dali recently. Who is obviously the owner of rajastan royals. And he made the point about the the sort of privately owned teams and their the role that they have had in building the l. from nothing therefore taking twenty twenty cricket to to a completely different level and making that the focus a of a global sort of marketplace rugby has always sevens is olympic sport. And there's a lot to be said for it but it's lacked an ip l. And its lack to sort of economic heartland around it. If you like. I'm wondering i'm just looking rabin and things has five five five. Is it something that you think. A world rugby could get around and create some sort of league that is more accessible is that is that part of the plan. Of course. there'd be bad decision if we did that. That that is is you can say merit in that work in The plan is one way is one execution potentially come down right. I think the seventh has been fantastic new successful series and helped propel help propel beyond the sport rugby not specific property forward in recent years but could even more than than nothing opportunities for that to happen particularly it has seven teams in the sevens paw of the rugby. Economic ecosystem has been hard hit as well-documented during covid This definitely changing nefer Okay last question. What is it what we learned from covert. What's different now than was the that in march and we know that one of the one of the go-to answers to this question is it will accelerate trends but has anything fundamentally changed when we come out the other end. Do you think there is going to be some fundamental change. Respect for teachers is much higher as advertised. Go again with my son. Benson hydros week so i respect the stations much higher. My calf my health and my health of others much identity analysis. You re looking forward. I m maybe the as for i think that What was happening previously is going to happen. The quota is kevin has been accelerated trends and fundamentally believe the premium you play on. Direct relationships between sports is going to accelerate sir properties ability to own the direct relationships the fans unused at on depended the whole monetization of think is absolutely crucial announce. Going to happen age foster in your safe people. Buying an investing spoils in in ways..

rugby britain rabin rugby. kevin Benson
"o. f trm" Discussed on Unofficial Partner Podcast

Unofficial Partner Podcast

04:03 min | 6 d ago

"o. f trm" Discussed on Unofficial Partner Podcast

"We're going to construct the we go to construct the The approach from asset right. I would not want to do is take yesterday's approach and apply it in a in a new world. We had last mover disadvantage. Lost those innovation. What we're gonna do this time is represented riots in hawaii represents the future of the industry we're sitting can have a democracy Proven to six eight with has prolific. Trevor gordon succeeded. I think the and with the greatest respect everyone involved in the ventures lost time they lost. I'm not going to be a step. Change tear nine pioneered the way that rice assault brand all the best practice in in in sell side not luxury buying experience and understanding how to deliver emotional spoil in ways that were compelling do want to invest in the world i think is down in one of the things is really moved on one of the differences to answer. Your question. is industries more ready for this ever been before people recognize the value of Ability be able to turn the dial in increase rights Modem ready to to to bring the the evidence by surprise to that site. So i think that is the case that changes in our organized To deliver some on the way we've been engaged. Appliance is going to be Beam improved sort of mantra is selling emotion and rationalize on data. Do you agree that the right framing and does that work within two circles because oversee that suggests that the data is there to support an emotional hunch indeed we were high five him when we first talked about that spot who spoil his and it will always be about motion and if they get control of the mike then then maybe we also his last time though too isn't necessarily going to remember those data organization solely an organization rooted in day to day night..

Trevor gordon assault hawaii
"o. f trm" Discussed on Unofficial Partner Podcast

Unofficial Partner Podcast

04:08 min | 6 d ago

"o. f trm" Discussed on Unofficial Partner Podcast

"Com and sign up for our weekly newsletter where we go deeper into the issues and themes that arise from alpacas conversations. So the first question to gareth boches what you get for forty five million dollars these days so trm what will guy no more bought tarran. Fantastic team night alley. They'd been rerun. Rights is so for a number as pioneers of our industry and paper. We have a lot of mutual respect for like a match made in heaven they might say but this is felt like is been Price against this point of his lights share the news today. What's the plan. Then you've got the they become a trm become two circles management is that right they're gonna become circles where we're one team An industry benefit most from having a joined up approach to get him out so that they'll come to circles and within that crew new team. Within his uncle's we have lots of teams vinci's Already with teams have been teams in the name of christ will be the right's management team which will give us the capability to help our clients go to market. We've been advised off lines around how to take rights to market for a long time and we saw lots of stuff on 'fines including tickets astrology in different ways but we haven't done before shifting in this royal sold meteorites in this way before extension and the and the news today one of the frustrations of being two circles. And i guess there all that many but is the eu doing a lot of the groundwork for other agencies to coming in sell and make more money off the right of the word that you do that right and you'll now trying to sort of capture some of that revenue cynical way to that richard. I'm not sure if that's true. Tested your opinion absolutely. We've done advisory work in this in this extended. Classic often asked us to follow through. Can you help us.

gareth boches eu
"o. f trm" Discussed on MSNBC Rachel Maddow (audio)

MSNBC Rachel Maddow (audio)

01:52 min | 2 weeks ago

"o. f trm" Discussed on MSNBC Rachel Maddow (audio)

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"o. f trm" Discussed on The Knife Junkie Podcast

The Knife Junkie Podcast

04:12 min | 2 months ago

"o. f trm" Discussed on The Knife Junkie Podcast

"On the PODCAST shoot, bob any email bob at the knife chucky dot com bobby. Dot Com. All right. I didn't quite understand this when bob a brother-in-law James Birthday knife does that mean you got your brother in law James Birthday knife for that mean the brother in law got you a knife? No, my brother-in-law. Got Me. So this is the first last night worse. Last. Night was the first time I've seen him since since my birthday and yeah, I mean, I have a playlist on my youtube channel knives my brother gave me and knives my brother-in-law gave me because they always both give me cool gifts But yesterday they came over and he gave me this. This is the new Gerber. This part of their new kind of like how saga has been rebranding garber has been doing a bit of this in the past five or so years, and this is their new knife quadrant. The quadrant and to me, my immediate reaction is it looks like a small production version of. The wheel wheeling slash I don't know if you. Jim I know you don't know what that means I don't I'm not sure if the listeners are familiar with that knife, but it's it's a custom knife I've only seen it a few times, but it looks it's like this but a lot bigger. It's like a big rectangle. It's like a big straight razor and So he gave me this I was very excited because this is one of the knives that gerbers come out with in the past. Two years we've talked about this on supplemental show before when it came out and It's one of the one of the Gerbers I've been excited to check out and So you've got this. Really Cool. Thinly ground hollow ground straight razor. Blade. It's seven CR thirteen movie or seven CR V. I'm not sure what the what the I'm not sure exactly what it is. I. Know It seventy CR I'm not sure what the next number is is what I mean. So it's GonNa be softer steel, but it's going to sharpen up a really quickly and it's GonNa be it's GonNa Sharpen up razor-sharp.

bob Jim garber youtube Gerber
"o. f trm" Discussed on The Knife Junkie Podcast

The Knife Junkie Podcast

04:52 min | 2 months ago

"o. f trm" Discussed on The Knife Junkie Podcast

"All right. We are back on the knife jumpy podcast Hope you are enjoying this video addition if you're watching on Youtube, it's not the I was GonNa say Static Audio Graham, but it's a it's an audio. Graham which which means it's not static. Movie But the way forms are moving but just the picture. So hopefully, you're liking this better again let us know. We would like to hear some comments about this as well as. Kind of what you do like what you don't like any suggestions for improvement where all about trying to make the show is. Good as it can be. So we would love to hear from you just be gentle with me because I am video newbie. So take it easy on me I. appreciate that. All right. Let's Let's let Bob Talk. Let's let Bob bloviate state of the collection Bob you trade it in a knife or something you have been warning for a while I did traded in something that I wanted for a while had loved and then okay. So yeah, I'm I traded my Medford Slim. which was a beautiful knife and I got it from. Alex. from Alex Box, he gave me a screaming deal. And When I got that I got another night from him too. So ordinarily, this is the way I work ordinarily I'd say I, I can't get rid of that I bought that from Alex Alex is my buddy. It's almost kind of the gift thing can't get rid of a gift night In this case, I got two knives with that purchase and the other one The Emerson Iron Dragon means way more to me though I love this US limiting but So I, headed up on blade forms and someone came along and said. I'd love this limit. Can I trade you my new in box trm Adam? And Employment and I said yes and we did that and so sitting at my desk at work I think I think it came on Friday while I was hiking is the trm had him and you know I've been we've had Marianne Halpern show number of times says she was on the interview she's been on A Tory. Yeah to the knife town halls and she's awesome and and three rivers. Manufacturing makes incredible knives from from what we hear from everybody and the one that is really in my wheelhouse is the atom. It's got the three point six inch blade and and it just a beautiful profile and it looks like the perfect combination between total utility and and just simply beautiful as that accent that's right up my alley plus the the cool thing about most of these trm knives if not, all of them is that they make it easy to swap out the Scales and then they make a bunch of different scales available. So instead of having to disassemble the knife to change the scales he just. Remove a couple of tops screws take the scale of but a new scale on. So it's A..

Graham US Alex Alex Alex Box Youtube Bob Talk Bob bloviate Marianne Halpern Bob Alex. Adam
Could Genetics Grow a Square Tomato?

BrainStuff

06:08 min | 1 year ago

Could Genetics Grow a Square Tomato?

"Today's episode is brought to you by smart water twenty years ago. Smart water, reimagined, what water could be from thoughtful bottle designed to supporting smart people who are changing our world through fresh thinking. Like, you smart water has added electrolytes for taste and great tasting water helps you stay hydrated, feeling refreshed and ready to take on your day. Refresh yourself with smart water. Welcome to brain stuff from how stuff works. Hey, brain stuff. I'm Lauren vocal bomb. And if you wander the protas, I'll at your local grocery store, you'll find a dazzling variety of tomatoes from Charrier grape shaped to massive beef steaks and gnarly heirlooms same with squash potatoes, cucumbers and leafy greens. This bounty of diverse colors shapes and sizes isn't the result of natural selection. But rather human selection over millennia farmers and plant breeders have spotted useful mutations and fruits and vegetables, tastier fruit. Better yields novel shapes and preserved those traits through conventional breeding techniques the process is slow. But if you cross different strains enough times eventually you may create something new enough and marketable enough to be called its own variety. That's low and steady. Conventional breeding process is about to get a big boost from advances in genetic mapping with a tomato or cucumber genome in hand plant breeders, don't have to wait months for tomato plant to bear fruit to know, whether the tomatoes will be pear shaped or round. Instead, they can look for telltale markers and a seedlings DNA the code for specific fruit shape, size and color this technique of marker assisted selection promises to cut years off the traditional plant breeding process. One Esther vendor nap is at the forefront of genetic research into exactly how a plans DNA instructs fruit to grow long and lean like a hothouse cucumber or round and squat like a beefsteak tomato in her lab at the university of Georgia post, docs and undergraduates sliced tomatoes in half in place them on a flatbed scanner to measure the precise shapes and sizes produced by different genetic combinations. In a paper published in November of two thousand eighteen in the journal nature communications Vander nab announced the discovery of two. Families of genes that appear to play key roles and making fruits and vegetables, either round or long fruits and vegetables are technically plants edible organs and those organs grow and develop through cell division. She explained to make a certain shape like a long around shape, you need to have certain patterns of cell division. Either the cells divide horizontally, or they divide vertically, which makes sense the more Oregon cells divide horizontally by splitting down the middle. The more. They're going to build up tissue horizontally, creating a fatter rounder fruit. What Vander nap and her colleagues discovered in the tomato. Genome is a specific gene called ov- eight that appears to be responsible for creating proteins that tell cells to divide in a vertical pattern when more cells split side side, the growth pattern produces at en- long gated fruit. Ov- eight is the difference between a perfectly round cherry tomato and an oblong Plum tomato. Wild tomatoes, like the native varieties found in Peru. Ecuador and Mexico are invariably small and round says Vander nap which means pear shaped and other in long gated tomatoes are mutations that came along later as far back as the nineteen thirties. Plant biologists called the long Gatien mutation ov- eight but had no clue about the actual genetic mechanism behind it. But van nap and her team identified the ovation protein as well as another family of proteins called TRM's that interact with Lovie, and it provides another tool to plant breeders who are using marker assisted selection, if the ov- eight N, T R and markers are present. You can be sure the fruit will be in long gated if one or the other is missing. It's backed round evanger, nap says this will speed up the breeding process and let growers focus on trickier traits. Like yield and pest resistance that aren't as easily linked back to one or two specific genes. So now the question is do these advances in plant genetics mean that your produce Iowa soon include square tomatoes? Or pyramid-shaped pumpkins not likely says Vanja nap, but not because it's technically impossible. She says there are tons of bizarre mutations in the tomato. Genome that result in odds looking fruits and since those mutations are naturally occurring. They could be isolated and replicated in the lab, but the problem was square, tomatoes and other oddball. Shaped fruit is twofold. Internet says first there's the GMO problem if plant breeders use, gene editing to directly tweak or replace genes in food plants. Those strains are considered GMO and some people get freaked out by the GMO label, even though genetically modified organisms as category are no less or more safe than conventionally modified organisms. Second exciting new fruit and vegetable shapes may not shape up in other ways of Android apps said some mutations are so bizarre. That no grower would grow them because they have lots of other problems. They only have a few fruit per plant or they taste terrible. Because when you grow fruit in a really odd shape. You mess up the hormone balance, it may not be very juicy or tasty at all. If you really want to grow a square tomato says Vanja up just put a box round it like you may have seen done with other fruit. Like watermelons should those hit the scene at a premium price? You can always tried growing your own at home. There are plenty of instructions online for building your own square fruit boxes. Today's episode was written by Dave ruse and produced by Tyler claim for I heart media, and how stuff works for more on this and lots of other well rounded topics visit our home planet. How stuff works dot com. Mating matters is why we do what we do. I'm Dr Wendy, Walsh, psychologist and relationship. Guru. And I've got a new podcast that explores the secret evolutionary motivation for human behavior. Mating matters listening. Subscribe at apple podcasts or on the iheartradio app or wherever you listen to your podcasts.

Vander Nap Vander Nab Vanja Peru Dr Wendy University Of Georgia Iheartradio Ecuador Oregon Apple Iowa TRM Lovie Dave Ruse Walsh
"o. f trm" Discussed on KTAR 92.3FM

KTAR 92.3FM

02:40 min | 2 years ago

"o. f trm" Discussed on KTAR 92.3FM

"Leger with us on the jim bohannon show with dr david beethoven he's a professor of history of the university of alabama co author with his wife of t r m howard theodore roosevelt mason howard dr entrepreneur civil rights pioneer and as we will learn here in a moment to a man who did not mince words exactly this wasn't exactly a step and fetch it in terms of his language have a call from vicinity in cedar rapids iowa who calls in tonight and good evening welcome thank you jim before taking my call david english for the show and i have a very different question i i am trying to put together the reason why blacks in america from ats sixty into mid nineteen sixties they voted republican and i was just wondering what's mr howard's i i feel the asian what political affiliation was mr howard's dr howard's political affiliation was he was a republican his mentor was manny will mason a white doctor in murray kentucky mason's wife actually ran as a republican for congress and she was sort of howard's a mentor as well he ended up after he moved to chicago he ended up running as the republican candidate for congress and he lost badly he was her challenging the daley machine during that period the black representative of the daley machine but he but he remainder republican although you right here and i'll just quote again from the book trm howard he backed president franklin roosevelt but only conditionally once the economy improved the onus was on the president to quote to say this far and no farther to mob violence and other injustices which are forced up on black americans and if always simplifying a bit because he did have an interlude there where he was a republican in fact he campaigned i think he campaigned for hoover and then he he sort of had a time there where he was floating around and in mississippi for a brief time he was with the black democrats 'cause that was the only game in town and then he kind of return to the republican party after that and supported eisenhower he had here and i quote again from your book he had no time for the various quote boneheaded pussyfooting grafting.

republican party daley chicago kentucky dr howard david english theodore roosevelt university of alabama professor of history dr david beethoven jim bohannon eisenhower Leger mississippi hoover president franklin roosevelt representative congress