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Helping Business Owners Be Seen - Joe Fier & Matt Wolfe - FHR #283
Why Dave Decided to talk to Joe and Matt: Joe Fier & Matt Wolfe are the co-founders of Evergreen Profits and absolutely love showing people how simple it really is to get seen online in competitive industries. They share their system of driving targeted traffic that turns into leads and sales to business owners who want to scale (but have failed in the past). They aren't an agency (they're pretty much the anti-agency). Having generated over $100 million for themselves and their clients, Matt and Joe pride themselves on helping other business owners who want to be seen, and give great advice on affiliate marketing strategies and audience growth systems. Tips and Tricks for You and Your Business: Traffic strategies (2:30) SEO strategies (4:10) Creating content around affiliate offers (7:30) Using ManyChat as live chat (12:40) Funnel Stacking (15:50) Quotable Moments: "People want to be talked to as a human, not an automated bot" Tools: Yoast SEO EvergreenProfits.com/funnelhacker Links:FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Well everybody. Welcome back to funnel hack Speaker 2: 00:18 radio. I'm your host, Dave Woodward. You guys are in for a treat today. I have opted to have two amazing podcast host as well as guys who are absolutely crushing it. So let me know just to you guys, Joe and Matt Wolfe. What can the show guys? Hey man, how you doing? Thanks for having us on. I'm so happy to have you guys. So these guys are the cohost of hustle and Flowchart, which is an amazing, amazing a podcast. They've got cool, cool guys on there. I just know she had Tom Breeze on a couple of other guys. I've noticed obviously Billie Jean and the whole list. I'm like, Gosh, these events. Read them. Know a lot of these guys. Good Friends of mine. So it's a mucks. The most important thing that I want to make sure those guys who are listening. The reason I wanted to have Joel and Matt on today is these guys are almost anti agency and I want to kind of address why would, why we bring up anti agencies. Speaker 2: 01:06 The main specialty they really have is driving massive amounts of content. Also a of traffic, I'm sorry, using ads and content, podcasts being one of those content pieces, but one of the really cool things these days right now is they have this weird like super power of being able to be seen everywhere, but by the right people. Everyone these days talks about being seen everywhere. It really doesn't matter if you've seen everywhere, if no one cares about you, so we're going to talk today about is how to get seen everywhere by the right people, how to do affiliate marketing the right way, how to actually use ads, content traffic, so hold on tight guys. It's gonna be a fun podcast and super excited at both you guys on the show. This is our favorite topic is just kind of opening up some eyeballs to how traffic can actually be done effectively and not extensively and it's a super easy. Speaker 2: 01:53 Once you get that foundation layer, well do I know that's one of the biggest things most people struggle with is this feels like to do traffic. I got to spend thousands and thousands of dollars. I never know which dollar really works and which one doesn't. It's kind of proverbial going back to the old branding days and you know, 50 percent is going to work. I just don't know which 50 percent it actually is. So with that, let's kind of dive right in guys. So tell me what, where do we start? How does, where do you want to take this thing? All right, so you know, probably the best way to approach this. I'll kind of give a quick breakdown of our traffic strategy and then you can kind of pick it apart if you want and we'll just dive deeper and deeper into it. So the way we drive traffic, is it sort of a combo of Google ads, Seo and facebook ads? Speaker 2: 02:32 Um, so what we'll do is we'll create a piece of content around the problem that our product solves. So a blog post on our wordpress blog, we'll create a piece of content and we'll go to google and we'll find what people are searching for keywords around the content that our problem solves. We're not trying to sell them on that first touch. So for example, one of the examples I gave on a previous podcast was, um, let's say you have a home remedy for, okay. Um, somebody goes to Google and says a in, how do I cure heartburn at home? Right? Well, that person is looking for a solution to their problem. You put content in front of them with some tips on home remedies for heartburn. Now that they've used that content, they essentially raised their hand and said, look, we've got this issue. That's how we know that this problem is interested now, or this person is interested in what we have to offer. Speaker 2: 03:23 Now what we're gonna do is we're going to retarget the heck out of them everywhere. So they're gonna start seeing our ads to our product offering on facebook, on Google display network, on youtube ads onto Bula. Uh, you name it. We've probably experimenting with retargeting on those places, so the key ideas use google search ads so that people are searching for the problems that they have, put content in front of them related to that problem and then just retarget them everywhere once they viewed that piece of content. So that's the sort of game plan in a nutshell that, that we operate under and we do it with both our own products and with affiliate products Speaker 3: 03:56 in our podcast and our podcast. So I'm really curious because Seo is one of the things I just suck at. I've never done anything. You get this thing out. The whole idea as far as google content scares me. It's how do you, how do you really do this thing effectively without having to outsource all of it or do you outsource at all? So there's a combo. We do outsource a little bit. We actually hired some interns and have have a little team as well. We're lean and mean, so we're not a big company so. But it appears that we have this massive budget, which is really cool. It's only being shown to the right people. All these ads, so for Seo, we always use a yoast seo plugin for wordpress sites, so just the free version can do a lot for you if you just turn the all the lights inside the plugin green. I mean that's a good first step. I mean everyone should be doing this and we didn't focus on that for a very long time. We did that for about two months with all the previous existing posts and now what do you know? Organic traffic is the number one player for us. That's how we get most of our traffic. So the retargeting Seo while ast, is that right? Why O a s t a r y s t, Speaker 2: 05:05 yeah, and if you're not familiar with that plugin and essentially what you do is you install it and then we write a new blog post. It says what keyword you're trying to rank for. You plug in that keyword and then we'll give you a whole bunch of suggestions of how to optimize that post so that it ranks for that keyword. So you just kind of follow the list. If you follow the list, there's a little light that starts out red saying you're not optimized. If you follow the list, the light turns green and you're now on Speaker 3: 05:26 page optimized for Seo tools. I'd love to see. Yeah, I mean it's great for existing content. We're all sitting on a bunch of it, so let's optimize that and then you can go further with some new keywords. So how you guys didn't use that on your podcast Speaker 2: 05:42 and cast. We specifically try to rank for our guest's name. That's kind of our big game plan with the podcast is anybody who comes on our show, we want to be on page one for that guest's name. We want our episode with them to be on page one so people will search for, let's say had dave Woodward on our show. They searched Dave Woodward. We're ranked number three probably below your site and you know, maybe click funnels and some of the stuff you're involved in, but ideally we show up on page one as, um, an interview with you that people are interested in. They click into our blog, they click deeper into our blog, defined other, you know, other things, and then based on what they look at on our blog, we then retarget them with offers. Awesome. So you're taking that podcast, make a transcript out of it as a blog article, taking that blog article using seo yoast and other tools to then rank for that Speaker 3: 06:29 guess. Yeah, exactly. And we see it as a big segmentation tool. Any piece of content, no matter what you're producing, we just, she's podcast. It's easy for us. We have a system and it's multipurpose, you know, we can go across the web and upload a transcript to things like a medium, you know, or use that on medium.com. You can make them into slideshare, pdfs and then get traffic that way. So we're big into repurposing, but bringing it into our, bringing people into our ecosystem so we can let those retargeting pixels do their work. Speaker 2: 06:58 Yeah, I love it. Well, I'm really curious on the affiliate side of things because this is one of the things that people are always bugging me about. You know, at first obviously you click phones, has our dream car award winning thing, so you get 40 percent recurring commission plus if you get to a hundred accounts on a monthly basis, you get $500 a month for your car twitter accounts, you get a thousand. So we've always got people saying, how do I get a car, how do I get a car, how do I get this money? And one of the things people I struggle with trying to help people understand is there's more to it than just taking our current links and blasted him everywhere. You are just magical at really creating content around affiliate offers. I want to spend some time on that. Sure. Speaker 3: 07:37 Sounds good. Um, yeah, so we start with I guess our approach. We'll start there as we like to work with tools that we love and ones that we use in our own business so we can put our knowledge, our experience behind all the content that we create around that tool. So, uh, yeah, we'll, we'll usually also work with folks that we kind of know who probably have act like better the relationships we have with that affiliate offer, let's just say that helps the entire thing. So we'll start with creating content and we'll select probably the top five common objections and then from there, you know, that's where we can start pointing ads on Google for instance. And then, um, that's more or less our first touch from Google ads to a piece of content. And then from there we have pixels for Google, facebook, youtube, there's, I mean there's all sorts of different platforms you can retarget on. That's where we call it our cleanup crew. More or less, you didn't buy on the first touch. There's always a call to action inside the value giving a blog post there. But we know that it's gonna take multiple touches. So we feed the Pixel. That's what the guys like. Vince Reed, Billie Jean, all those guys, you mentioned a Tom Breeze, they're all big on feeding the pixel. I think that's the big thing. People have to get over it. Speaker 2: 08:50 Don't go what that means because we hear that term feed the pigs all the time, but I don't people really understand what feed the pixel really needs. Yeah. So if you want to do retargeting, which is, you know, you, someone lands on your website once and now they're cookie cookie drops onto their browser. That's the pixel that you would grab from a facebook or Google ad platform. Uh, so that would be the pixel we're talking about there. And for retargeting you can build this audience. So the Pixel is essentially creating this new audience of visitors who are engaging with your content. So basically the idea is you put a piece of content in front of people, your pixels on there, anybody who views this piece of content is going to see our other ads. So we want to get as many eyeballs on this piece of content as possible so that more people see our other ads. Speaker 2: 09:37 So that's essentially what feeding the pixel is so that our ads are being retargeted all over the place to more and more and more people. I love it. Super Cool. And I guess one little wrap a bow on that, a lot of folks try to get super targeted on, uh, the, you know, the platforms she feed the pixel, you're leveraging their algorithms and the, yeah, the rocket scientists that work at Google and facebook, let's leverage what they've done really well, feed that Pixel and let them do the hard work. Yeah, we'll follow up when it comes to advertising. We've actually kind of gotten in the habit of selecting less and less options inside of facebook and Google and letting facebook and Google optimize for us. So you know, we're going to start with some, some very broad like interest targets on facebook, you know, we may start with like digital marketing or something like that which has $20 million fans, but it's still pretty broad and then we won't set any other targeting and if you let it run for like a week or two overtime, facebook's going to start to figure out which of these people are converting and which aren't. Speaker 2: 10:35 And they're going to start putting more of the right people in front of your ads. So I love that idea. That is super cool, so on the affiliate side, because affiliate marketing is one of the most can be a struggle for a lot of people because they have so many other people competing for the same type of words. Everything else. What are some of the key things you guys are doing? I know you guys, first of all said you take is find out what are the five objections or things about what else? I think there's a lot of ways with affiliate marketing that we go probably way above what most people are willing to do, which is why we've been so successful at it. Um, you know, real quick, I want to make sure we talked about that kind of success because you guys are just your normal affiliate marketers who are making a couple hundred thousand 100 bucks, a thousand bucks or even 100,000. Speaker 2: 11:18 You guys are like seven figure affiliate award winning marketer. I mean, you guys totally get this thing right now. Eighty percent of our business affiliate marketing is our main income stream. We do sell courses and things, but affiliate marketing is our main revenue stream. Um, if you want to learn how we're doing it, that's what we have the courses for, but we make enough money doing what we do. So, um, so, so as far as affiliate marketing goes, there's so many things that we'll do. So, a, we always like to create a landing page so we're never going to send straight to our clickfunnels affiliate link. We're going to send them to some sort of a piece of content that maybe compares click funnels to other alternatives that are there, that explains the various ways we're using click funnels in our business, things like that. We're going to create a lot of content around click funnels and why you should want click funnels. Speaker 2: 12:01 So that's where we're going to drive our Google ad traffic to. Um, another thing that we do is on our landing pages, we always put a little mini chat. I'm not sure if you're familiar with mini chat, but a little of course chat Bot that basically will allow people to communicate with you over facebook messenger. We put that on all of our, all of our pages everywhere across the Internet. So if somebody's interested in affiliate product and they have a question, they get access to me or joe or one of our two team members that are actually in mini chat fielding questions. So we'll actually get into mini chat and close sales over mini chat of products that we don't even own. Um, now I'm want to stop you there because this is one of the things that people screw things up with many chat is they've had this idea as far as it set it and forget it type of approach. Speaker 2: 12:44 You guys are actually, that's one of the things I love about what you guys do. You guys actually using mini chat as live chat, which is something most people don't even consider. It's like, you know, I don't want to do that. I'm just going to set it up and let it run and whatever happens happens. So yeah, we used to use, which was kind of the same idea, a little button thing that said, hey, do you have any questions? They message us and then we'd go into the dark app and respond to people when the mini chat opened up the version where you can do the, essentially the same thing, but it goes to facebook messenger. We got rid of our can just put that on there instead. But yeah, I mean the first two messages are actual automated messages. Like, Hey, what do you need help with, you know, select one of these options that applies. They click one, maybe there's a link to like an Faq or a video or something. And then beyond that a real person jumps in and actually communicates. Speaker 3: 13:32 And we have a whole system. So this is, I'm happy to bring this up because no one is doing this, not even for their own products. And we've had a, we just actually spoke to Mike mcalary of profit first and he bought a product from us and uh, and he noted he was like, you do better customer service than the actual product owners do affiliates doing this because of the follow up. And people want to be talked to like a human, not an automated Bot. People mainly think it's about talking to them. I'm like, no, no, no, no. This is joe here. This is Matt and I'll even do. We'll sometimes do loom videos where it's a customized screen capture maybe a minute or 200 percent of the time. Ninety eight percent of the time people are like, holy crap, you just took that time for me. Like personalized and by then you're pretty much close. They're telling everybody else about their experience. So it's super cool. Not very many chats. Amazing. You can do a lot, but flipping it to be pushed. Personalized and humanlike I think is the key. Um, so deeper down the, the affiliate funnel, Speaker 2: 14:36 no, the list around every single product we promote. So we have a list of people that are interested in click funnels. We have a list of people that are interested in thrivecart and other tool. We promote pushcrew yeah, we do push crew notification. So when, whenever we want do a promotion, we send it out to our entire push crew lists. Um, I don't know. We actually have an affiliate marketing course. It's got 120 different ways to promote products as an affiliate and if you just did them all, I mean there's no reason you can't make six figures a month doing it. Okay, so stop right there and tell people where they can get that because I've known them. People are going to go crazy. So how do they actually get that course? So that would be the best places to go to evergreen profits.com/funnel hacker. Speaker 2: 15:16 So you'll get a book actually, it's a little free book for the coastlines that all this traffic stuff and you'll have an opportunity to see the affiliate course and it's a piece of. It's a piece of a bigger funnel. We'll say that, which again, I want to make sure people understand. I think it's one thing I love about what you guys do is this I refer to is funnel stacking where they come in one funnel and they literally get stacked and layered and that layering is what allowed you guys to really crush seven figures as affiliates. Which is phenomenal. And I think too often people think that I'm going to create one funnel and it's just going to take care of everything for me. So explain kind of how your, how your funnel stacks work. Yeah. So everything is content based and we love to, you know, start with content and interest. Speaker 2: 15:58 Kind of like what Matt was lining out with, uh, you know, we'll have either topics around a specific product or maybe it's podcast and our case and we use that content to segment folks into these different funnels. So these are all different followup sequences based off of the type of content they just consumed. So they'll have, will have an email follow up sequence. Pushcrew has its own kind of marketing, a mini chat has tags as well, so we have the opera and then obviously have the pixels, the different ad networks that are going to show irrelevant affiliate offer or maybe it's additional training and other podcasts we want people to listen to. So that's the idea is using content to kind of leverage where we want to take them. We're personally choosing to go based off of the content. And then as far as far as like the actual funnel elements, you know, I don't want to say this is easy to do, you know, it's kind of a simple concept, but it's not easy to set up everything we do. Speaker 2: 16:53 So one of the things we do is we actually have a split test running all the time on all of our pages. So even when we're promoting affiliate products, let's say we have a landing page that promotes click funnels, I'm going to have two variations of my headline on that page going at any given time or two variations of our video explaining why you should get click funnels or two variations of the button. There is always, always 100 percent of the time I split tests running on both our landing pages and our various ads that we're running. So we're just optimizing, optimizing, optimizing. And I've just, I'm never satisfied. I've got some ads in Google where we're getting percent click through rates on them and I'm still trying to optimize them up into better click through rates. So that's awesome. Matt, go ahead. I was curious as far as when you're doing a split test, how, how often are you changing it? Speaker 2: 17:39 Because the problem I run across people that say I'm going to split test. I do, they set it and they forget about it. It's like dude, you're not doing anything with that. So split testing, so use vwo visual website optimizer to run our split tests and I actually I check in on them once a week, but it really depends on the amount of traffic going to a landing page. Some of our offers get a lot more traffic than others. You know, we've got paged at some pages that will get up, you know, a thousand visits a day on them. So those ones I can legitimately optimize on a once a week basis. Some of them, you know, they'll get a thousand visitors a month so I'm actually, I'm checking on them once a week but I'm actually only going in and making a new variation once. I feel like I've got enough data to really justify a new variation. Speaker 2: 18:20 So you know, so man, do you feel like a thousand is enough? Is that Kinda the magic number? It has got to be technically, I think if you were to talk to like a real hardcore conversion rate optimization guy, he would say that's not enough. Um, for me it's been working. It's been working. We're seeing incremental growth every month. So I'm, you know, I'm happy with the results we're getting out of it. That's the key thing that we had the Aha this year is I think as a business coach and said, okay, look at the little indicators that you have in your business, like conversion rate, uh, you know, traffic numbers, all of that. If you can increase those little bits, that little bits every week, I mean, just look at the compounded effort over 12 months and then look at where you're going to be over that span of time. Speaker 2: 19:00 You will, I mean conservative things about tripling your revenue. Now, you know, if you're just slowly doing just that and then optimizing your ads as well in the same way. And it's not rocket science, you just have to have a really solid offer or multiple offers. And then just do these little small, monotonous tweaks that, you know, it's not starting something from scratch, but as entrepreneurs love doing, staying in your lane and going, oh yeah, that's been a big Aha for us is just the small incremental improvements week over week, over week, look at it over six months. And you went, wow, how did I get from there to here? So how do you guys deal with the whole shiny object syndrome? Because you guys are getting a ton of offers in front of you guys all the time. Speaker 2: 19:41 The best people to ask on that. Matt had been in business together for like 12 years now, which is crazy. He's like my other brother I never had. So we have a similar brain. It's different, but this year I honestly, we, we hired a coach and he told us to stick with the plan for like a year minimum. And that's where I went into the optimizations. That's where we went into a very deliberate mood on what we're doing. Each week. We've even kind of cut down our work time because of just personal things we want to do rather than sitting behind a screen. So we'll, I'll say, I'll say the times, the most difficult thing that gives us shiny objects syndrome is we have a podcast as well, so over the last year and a half since we started this show, we've interviewed 112 people now and every single person has good ideas, so that's where our tiny object syndrome comes into play is we'll get off an episode with somebody and go test that and then like we'll talk to, you know, one of our mentors and they'll be like, no, stay the course, you know, verbally slap us. Speaker 2: 20:40 A mentor works getting super clear on what we're doing now. And then what's the, what's the infinity project? James Schramko calls it like this thing and you're always kind of working on what your team is and that's worked for us. Yeah, no, I love Schramko's infinity project. It's a great, great analogy. He thinks he's a great guy. Yeah. So I'm really kind of curious as far as I'm sitting here going massive shiny object syndrome with a ton of affiliate stuff and going, okay, so evergreen.com four slash funnel hacker. I got to see who's going to go ahead and actually go through all 120 of those and put those in place so we can do. Let us know. We'll give you something cool. If you do that and prove that you've done them all, it'll be good. Yeah, I mean that's. That's the cool thing about affiliate marketing I guess that we want to. Speaker 2: 21:29 It's a great bolt on. You don't have to just do affiliate marketing. Do you have a solid offer that you feel like you're still leaving some things out that you can then leverage someone else's offer product or service or even brokering a deal? We've done so many of those and that's the thing. It all compiles up into more profits based off of what you're already doing. So bolt on. I think that's a good little like, oh, that's it. One of the things you guys made mentioned, which I don't hear too many people talking about these days and that's Taboola. Do you wanna explain what to Bula is and how you guys were using it. So taboola is what's called a native advertising platform and essentially what it is is if you ever go to some of these bigger sites like CNN or Msnbc site, you read some news and you scroll down to the bottom of the news site, it'll say you know, also recommended and there'll be some little ads and usually they're very like click baity looking ads with the image. Speaker 2: 22:21 You can't really make out what they're doing in the image. And they're like, you know, wait until you see what this guy did after he ate a pickle or whatever. And you're like, oh, I need to click on this. What is this? Right? So you see these on these big platforms, these new sites, and it's down at the bottom and they call it native advertising because it looks like it's native to the site. It looks like, like you're clicking on more internal content on the site, but when you click to it, it's, you know, an external site and the extent of what we've really experimented with is just purely retargeting because the idea being if they view a piece of content, we want them to see us in as many places as we can possibly put ourselves. So there'll be a piece of content. Maybe the content is around, you know, click funnels, here's all the way we use click funnels and now all of a sudden they're seeing our ads to our landing page about clickfunnels. Speaker 2: 23:08 They'll see them at the bottom of an MSNBC page. They'll go to somebody's blog, they'll see it on Google display network, on the sidebar banner. They go to facebook, it will be in their feet. You know, it's just part of being everywhere. And so our budget for it isn't very big. We don't get just a ton of impressions on that. We might spend $7 in a month on it because it's a very low volume play, but it's part of that branding thing is part of that psychological thing. We're holy crap, I'm seeing these guys everywhere and that's what it does for us at least. I love that. A two bullets. One of the things we're starting to play around with ourselves. So I, again, I haven't heard too many people playing around with it says, cool, you guys are using it. Yeah. Yeah. And it, it's, it's great for feeding the Pixel to um, you know, we tried to put some of our content, the same kind of content that if somebody searched google, they would see those blog posts. We tried to put that in some of the native ad platform stuff and put some like click baity links just to feed the pixel. And what we noticed was the time on site from those people was like three seconds long. And we're like, okay, these people are clearly not spending the time required to be a good prospect. So we actually cut out all cold traffic from taboola and just made it purely a retargeting play for us. But their dive back into it in the future, I'm sure we will. That's the key. Speaker 3: 24:20 Just be on his men. If you have, you know, the access to all these platforms and can just do retargeting, why wouldn't you just place that Pixel on your site and let it do its work? Keep an eye on the budgets, you know, make sure you're not spending a boatload of money but, but the branding play, you know, it's what five to seven touches is the average. They always say, for someone to make a conversion, well might as well do it this way. That's how we choose it. Speaker 2: 24:41 And I mean with the, with the risk of sounding like I'm kissing butt a little bit, something like click funnels makes it really easy because once you get something one of these funnels that works really well, there's a little button that says, clone your press that button and you do it all over again. Wonder how we do that landing page, that evergreen product. I love it. So obviously one of the things you guys are magicians ad is making sure that you're seen by everywhere, but most importantly by the right people everywhere. And I appreciate you guys spending time with the state as we kind of get close to wrapping things up here. Joe, Matt, anything else you guys want to leave with our audience? I think Speaker 3: 25:16 the big thing is, is just the Aha is, is think about how you can bring all these platforms and let them work together. A lot of folks try to keep things. I'm a facebook guy, I'm a google guy. Well, why not be everything you know, and focus on your input where, where, where's the best input they could bring those qualified eyeballs to your ecosystem. And then, you know, let the magic happen with the platforms. Speaker 2: 25:39 That's the big thing. I mean, you pretty much covered it. Um, you know, and, and we do the same thing with the podcast. We didn't really dive too deep into it, but with the podcasts, um, you know, that's the podcast could be huge. If anybody who's thinking about doing a podcast, I'm always blown away with the excuses. People don't, they give for not having a podcast because it's probably been the most impactful thing we've ever done in our business. But you can do what we call our invisible podcast funnel where essentially people listen to an episode and then once they listened to an episode of, let's say we had a, a creator of a software product on the podcast, we can interview that person than anybody who listened to that interview. All the sudden we can now retarget them with that person's. So it's just a real quick way to use and monetize a podcast through, you know, that that's essentially them raising their hand and saying, I'm interested in this because they just spent an hour with me, Joe and the creator of the product. Speaker 2: 26:34 They're going to start seeing everywhere now. So take for example, you guys had me on, if you have me on your podcast, you didn't win target click funnels because we'd be talking about click funnels and everything else. And then you're going to have your affiliate link type to see all those ads that we send them to a landing page. We wouldn't, we'd never really linked straight to an affiliate link. We would send them to a landing page. That way we have the opportunity to, to, um, capture him on an email list and give some reasons why you should get it through our link and maybe offer up some bonuses and things like that. Uh, but yeah, that's exactly what we do. We would put our landing page for clickfunnels in front of anybody who listened to our episode together. Yep. Oh, such a cool idea. Speaker 2: 27:12 We should probably do that. I'll probably do that. That sounds fun. Anything else guys? Again, thanks so much. Yeah, just everybody. Evergreen profits.com/funnel hacker. You can go down the rabbit hole and learn a little deeper and that's going to get something. This book right here, it's called, um, the evergreen traffic playbook. That's the book that will give away for free. We'll give you a free digital copy email@example.com slash funnel hacker. There you go. Awesome. So guys, again, check it out. Evergreen profits Dr. Com, forward slash funnel hacker. So again, evergreen profits.com, forward slash funnel hacker. They're kind enough to give you guys a free copy digital copy of the book. And most importantly, you then get a top into their funnels and see how you get retargeted literally all over the entire world online and take it down and follow exact what they're doing. So again guys, thank you so much. You guys are amazing. It's always fun talking to you guys. We'll talk soon. Speaker 4: 28:11 Thank you. Hey everybody. Thank you so much for taking the time to listen to the podcast. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me or I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and, and get this out to more people. At the same time, if there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as if people would like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do that do to make this better for you guys. Thanks.
Aired 5 months ago 35:05
Rise Above - Greg Smith - FHR #287
Why Myles Decided to talk to Greg: Greg Smith is the host the Rise Above Podcast. He is master at mentoring successful entrepreneurs scale their business to new levels. Recently, he helped take a $133,000 ARR business to over $1,850,000 in revenue in the past 11 months. He is a father of three and married to his high school sweetheart of 11 years. Tips and Tricks for You and Your Business: The morning routine (1:00) Greg’s Story (9:30) Staying Motivated (24:00) Quotable Moments: "You have to have somebody teach you the way." "Go find a mentor, but be coachable and teachable, but most importantly, implement what you learn." Other Tidbits: Finding a mentor who’s path you can follow and mirror is important to succeed quicker. Important Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Hey, what's going on everybody? Speaker 2: 00:18 And welcome to funnel hacker radio. Today. I have a very special guest on, but you may notice this is a different voice than you're used to today. Dave's voice is very, um, I guess you could say raspy. He was yelling a lot yesterday. We did a funnel hacking live telethon. And so his voice, he's a little under the weather. So I'm taking over today. Hopefully this is close to the standard that he has already set. But today on the show, ladies and Gentlemen, I have Greg Smith. Greg, how you doing man? I'm doing great. Thanks. Miles. So, Greg, I want to start with kind of a different question than you're probably used to getting in that most podcast started off with. So I'm going to come right out the gate. Greg, what is your morning routine? Speaker 3: 01:02 Oh, you know, uh, it's so funny because this has been something I've, I've really been dialing in. It's so funny you asked this because this has been something for me personally. Uh, growing up, like as a kid, I kid you not, I funny story. I used to sleep in my parents' room because they had TV and no other house, you know, no other room in the house did, but I'd stepped a one or two in the morning like as a five-year-old. Dang. Yeah. I've always been this night house. So for me as an entrepreneur over the past 11, 12 years I've gotten all of my work done primarily from 10:00 on, uh, because that's when my wife goes to bed and then it's just like my time. And as of recently, you know, I have three kids, six, 3:00 AM, you know, 18 months. So I've had to like start becoming a morning person and you know, the biggest thing for me in the morning, number one is, is I have my phone set to where it's on do not disturb mode and I only have like three people, like four. Speaker 3: 02:05 So I have, you know, my parents, my wife and then uh, a few key business partners and a couple of ventures that I have that can get through to me at all times, but I keep that on do not disturb typically until 10:00 AM. And then I also now with the, the iphone has screen screen limiting like car app limiting and I turned all my apps off except for the ones that I read, um, you know, until 9:00 AM. And that's after I get my stuff done in the morning. I typically read something like I have a rule where I have a non digital morning. I used to just get up, check my emails right away and just like get into the day. And then when I found out is I was, I was always reacting to other people were throwing at me instead of like getting my mind set. Speaker 3: 02:50 Right. So I typically don't work out in the morning. I'm a Jujitsu guy in the best Jujitsu a simply at nighttime because that's just what other people have the ability to go in. But for me, getting my mind right and reading something a pre Gutenberg like something prior to the printing press, whatever that might be for you is very important to me. So I get that in and I guess some wisdom and then I go on a typically to learn something or read something from, you know, thousands of years ago and then to go into something that I'm kind of hot on a which is marketing or mindset. And then from there I ended up, you know, kind of get thrown into the whirlwind, getting my kids ready for school, getting them off, then coming home. Then I can go into like more of reaction mode. So then my question for you, like when did you really start focusing on the morning routine? Speaker 3: 03:41 And then there's a second part of this question and I'll ask that as soon as you kind of tell us when you really start focusing. Was it 10 or 11 years ago when you got into entrepreneurship or was it just recently? It's just recently. It was, it was really just within the past year because um, my daughter who's three now, she goes to a pre K and so her and my son Sam, they go to two different schools whereas prior it was just like, it was one school, uh, just for my boy and so my wife was really able to like take him in and kind of do the kid thing by herself and now we kind of both, like she could do it by yourself but it's just easier if we both, like I go to one school, she goes to another and so her doing kinda like Kinda loop. Speaker 3: 04:24 So just within the past year has been like all about the morning and I don't know if that's just because I'm getting like I don't like mornings. I really don't like I am a night owl. That's, I mean that's just how I am. Like I record my podcasts episodes are typically in between 11 at night midnight. And that's because when, that's when my house is like guaranteed to be quiet because in the morning and you know, you'll find out, you know, being a new dad that in the end you probably have this now asleep. But even if you schedule, you're like, I'm going to wake up at five. Well there's, there's no law that your kid's not going to wake up at 5:15 and just, he's, he's waking up at 4:30 and stayed for two hours. So. Exactly. And then you're just totally thrown off. So it's really been within the past year because my, uh, my wife is asleep wizard. Speaker 3: 05:09 I mean she has a thing throughout the night, even like at five months, our kids are typically get like five, six hour stints. So now there's your, there's your next funnel right there. Man. I know, I tell her all the time, I'm like, Hey, you know, she's like, ah, I just don't know. Like with the first kid we just thought it was luck. And then with the second kid, we were like, I told her, I was like, if you get the, our daughter Charlotte's asleep the same way you got Sam to sleep and we know like you're good. And then she did it and we're like, Nah, it's just too. And then we had the third one, it happened again and I mean it's literally like she is just, she's so good at it. She has been able to help a lot of our friends do the same thing too. But a lot of it comes down to the mothers, um, personality style and, and, you know, different, different feelings with letting the kid kinda cried out for a little bit. Things like that. So I expect it. I expect to see the funnel pretty. Um, I Speaker 2: 05:58 did have one question on that. So you said you turn on do not disturb. So for me, I don't do that. I feel like I'm very reactionary even at night and it kind of takes away from, you know, sometimes family time and in the morning it's the first thing I do, I see in like, Oh man, I've got to put out these fires before I go into work. Um, and you mentioned it kind of getting your mind right and getting in that right state of mind. Do you feel by doing the do not disturb that even though like the messages and emails pile up, you're more productive during the day? Speaker 3: 06:27 One hundred percent. Now let me tell you, because as you're saying that I'm envisioning like your phone in the morning because he's insane. Yeah. It used to be my phone. So let me tell you, the number one productivity hack that I've ever done this in productivity has been. This is actually been something where I'm like, dude, I need to put out a course on this because this has changed my life forever. Um, I have turned off all red notifications on my phone so I don't get my mail APP does not get red badges. My facebook doesn't get red badges. Instagram, my facebook pages app and my email app, they don't, they don't Ding, they don't give me red notifications and what I've also done, which is key because even when you're on do not disturb when you get a text, well I don't know if it's with texts but it will often show on your, on your screen. Speaker 3: 07:17 You'll see it pop up. Like right now, uh, you know, you and I are talking on a podcast. If I didn't have, do not disturb on and I didn't have what's called banner notifications off, somebody could text me and I could see it and it, it would totally derail my thoughts. And so I also turn that off too. Like just to give a tip. Like you can turn all those things off and go and do not disturb, but you also have to turn off those banner notifications that are popping up on your phone because it's like, it's, it'd be amazing if you couldn't look at it. But like humans, you're just like, Dang, you know, and you look or it pops up and your, your phone, just like, even when your phone's screen just lights up, it's like, you know, Martha, you just look. So, Speaker 2: 07:59 uh, and then we feel obligated to answer back. Like that's me. I'm like, Oh man, like this came in, I need as entrepreneurs or as employees and is people in general, like we don't want to leave people hanging. So it's like our first thought is I better respond to this. Even if it's 4:00 in the morning while you're feeding the baby or you know, as you're falling asleep, you're like, I better get this done before I hit the sack. So with that, I'm going to try to implement what you just said. I think that's great. Um, I'm going to do it and let you know. And then next time I'm on the podcast with Dave, I'll give an update. Speaker 3: 08:26 That'd be awesome. I'd love to hear that. And it. And it will. The thing is what you find out. And I found this out, I used to travel a lot and um, we'd go over to Europe and other places where you didn't have the Internet, like legitimately, like 2009, like your cell phone carriers just didn't carry over. If it did, it was expensive and so we had all, like, we're as usually with a bunch of entrepreneurs, you get to the place where you had internet and you'd be like, oh my gosh, you know, I can get to my phone. And then when you find out is there's really not that many important things that happen within a or five hour timeframe that you just can't answer all at once. Speaker 2: 08:58 I love it, man. I'm going to try to implement that because I agree. I think we overreact like in the instant or in the moment, like when you get back to this right away and in all reality, like people could probably wait a day, two days a week, two weeks. So if everybody out there that's listening, if my response time slows down, it's Greg's fault. Greg, I want to jump into your story. I'm like, you're a two comma club award winner, but we're going to get to that here in a minute. I want to hear about Greg. How'd you get into entrepreneurship? What was kind of that initial push into it and then what has kind of transpired over the last, you know, 10, 11, 12 years? Speaker 3: 09:39 You know, ironically, I really became like, you know, everybody has a story, like I've always been an entrepreneur and always sold things and you know, that kind of thing. And I did like, you know, I sold like lemon heads and things as a kid, but I really didn't even know what being an entrepreneur was. I just knew like when I was 18 I didn't want to go to college. Yeah, exactly. I did my, my dad. Yeah. My Dad always joked because I always had money for things that I wanted and that was the key. Like I was a bmx or in a rollerblader, like thex games kind of did and I always had money for those things because I would work for it. And frankly I grew up in like kind of a poor middle class family. So I had to pay for my own things and so, you know, I always had that going on, but when I was 18 I had watched my sister go through college and I didn't really know what I wanted to do with my life. Speaker 3: 10:27 And I thought, man, I'm, I just don't feel right spending money on an education where, you know, I watched my sister, not everybody's like this in college. So, um, but my sister, you know, like took bowling class and clay pottery and I'm like, you know, I'm like, this doesn't make any sense, you know, like, this is absolutely insane. And so I didn't go to college. I was in the pizza industry actually for seven years and I went off and did a bunch of odd, odd end things like bought a box truck for 800 bucks. I was going to have like a used tire business. And then I ended up, uh, the box truck was like a total lemon and I parked it in the middle of, well I won't say where, but I parked it and I never like, I don't even know what happened to it because I'm like this, like it was going to cost more to fix it and to keep it or get rid of it. So long story short, I always wanted something, I didn't know what it was. And then I had a friend approach me about network marketing company and this was when I was 22, I was working third shift and I made really good money at the time. I say really good, but you know, it was $45,000 per year without a college education. Speaker 2: 11:31 Yeah, that's, I think a lot of people out there, you know, employees, that's a good wage right there actually for a note. No degree. Speaker 3: 11:38 Yeah. Well, and I was watching all my friends, you know, coming out of school, out of college at that time and they couldn't get jobs in their respective fields that they went to school for. And so I was extremely happy with my job, but not my hours. The third shift, the whole, you know, climbing the corporate to where, you know, for me at that time, like I was in the trucking industry and these guys were 60, 70 years old like they were, they were bleeding it out. And so for me to get a pay raise, I needed somebody to retire, die. Yeah, totally. So, and I've always been a competitor. So for me it was like I want to be able to get rewarded for where my effort, the more effort I put in, the more reward I get. And so as somebody approached me with network marketing and I didn't even know what it was like, I had never heard network marketing, Mlm, direct sales, whatever you want to call it. Speaker 3: 12:24 But what I saw was a product that I liked because I tried it, I loved the product I was into is the supplement space and I was a wrestler and I've always worked out and done those things. But more importantly is there was somebody attached to it that was already successful in it that said that they would mentor and teach me. And that was what I had always been lacking in the other like odd and end things that I had tried in the past with somebody to actually kind of hold my hand and mentor me through the process. And it was amazing because with network marketing, I believe you can get mentorship and training to different ways, you know, right now we're in double Comma Club, a x coaching and we pay for that. And it, my goodness just last week was, was one day of that was worth our tuition for the year. Speaker 3: 13:09 And it's truly like unbelievable. And then the other way is you can earn favor from somebody, right? You can start to get into their good graces by serving them and providing value to them. And through network marketing, you have the opportunity to really do that by being a producer and actually taking things that people teach you and applying it, um, you gain their favorite because those people genuinely, typically like me. I love to coach and teach people as long as they're applying what you're, you're coaching and teaching and so long story man, you know, over 11, 11 and a half years now. That's what I've done. Network marketing relationships, personal growth, success mindset, strategy, like that's been my bread and butter, but that's ultimately what led me to click funnels, you know, after a long time because network marketing, I always tried to figure out how to, how to do it online, you know, I've built my business, you know, primarily I say offline, but we use funnels and stuff for our webinars and stuff like that. Speaker 3: 14:07 But no advertising, you know. So then what was like your first initial step into click funnels? You said you were trying to get more of an online presence. What was your goal? And then like how did you find out about click funnels? Yeah, so I had um, since 2008, uh, so I started network marketing 2007, 2008. We started building our own boat called team website, like basically a training portals, right? You would come to it and you would get the documents that we have and systems and strategies on building your business and so forth. And so I started building all that, like html kind of stuff, you know, like just, I had to learn how to build websites and then I actually owned a gym for four years and I did a websites through that, um, you know, wordpress and things like that. And so I was familiar with all these different things. Speaker 3: 14:55 And what happened was, it was, it would have been maybe a little over two years ago. I had a friend. We're trying many different softwares and we came across clickfunnels and this was like version one point. Oh yeah. And it. But it was still, it was still better than everything else out there, you know. And um, I started getting into it and it was amazing. All the stuff that was inside one piece of software and whereas before, you know, I had like 10 different accounts with different things and trying to implement it. So I saw these ability. But what really came, and I was, what I was trying to do at that time with clickfunnels was I was trying to run some ads and different things to a fitness professionals because that's part of my background with the network marketing thing as well, uh, owning a gym for four years. Speaker 3: 15:45 But I just couldn't quite figure out like what it is that, that was like greg at that point. Like what, what was I sharing? And then I had an opportunity, uh, through learning all of this stuff. I mean, if you look in my office, there's just books and books and books everywhere. And I, I kinda, I relate it to like I had all the knowledge but I didn't have a playground to like get out there and click funnels gave me that playground. But then through a strategic relationship that I had with a couple of John, Michelle Bishop, uh, I was able to plug myself in to something and truly like show the skills that I had because they had a business idea and they were doing, you know, they're done pretty well with it, but they need somebody with the strategy. And the knowhow through click funnels and facebook advertising, Youtube, pre roll ads in those things and they needed that part. Speaker 3: 16:38 And so we, uh, we actually formed a business and I just told them I had equity in order to do that just because my network marketing company is very successful. So in order to take time away from that and divert it had to be worthwhile. And so what was cool is through what I've, I've learned and the neat thing with click funnels, you know, going back to the mentoring thing is that you can either, you know, either pay for it or you can earn it. But the neat thing about what Russell has set up with.com secrets, expert secrets. And then you know, the final trilogy here, the final book, traffic secrets, when that comes out, he is truly given you, you know, mentoring from far with those books to show you exactly what to do with the software. And you know, if you can implement that and you learn it, it's amazing what happens. Speaker 3: 17:25 And that's what's been phenomenal with us for the past 10 years of forming that relationship with John and Michelle is what's trending, what happened from the knowledge that I've learned throughout all the years. And we might have to cut this up and turn it into a promotional video and a testimonial video. It's all through it and it's, it's, it really is amazing. You know, the, the traffic event that we just came back to you, it really liked it. Honestly. I felt like it pulled the last 10 years of my life together and really like, even though I'd heard things and I knew them and I knew like little pieces, but the whole strategy and the overall concept that Russell teaches through that. I mean, if you can't build a business with that, I don't know what you're going to build a business with online. I really don't. I mean it's, it's the, to me, it's the end all be all in terms of like step one, two, three, playbook, and then you have the software to do it with Speaker 2: 18:19 Mike drop seriously. Mic Drop, man. No, I totally agree at that event was unbelievable, right? Like the.com secrets, hey, how to, what you need a funnel for and how it goes, how to get the most out of your customers and then, you know, expert secrets, how to position yourself as the expert and become like the Goto or the guru and then traffic secrets, you know, how to get more customers Speaker 3: 18:44 [inaudible] Speaker 2: 18:45 to your product and a man like you mentioned, Russell was mentoring from afar and I think, you know, as people get into those books, implement, start having success, you know, they start moving up the value ladder and everything and try to get closer to that mentorship, right? Sometimes we have to go out and find that person, um, build a relationship with them and Russell's allowing people to do that through his books, through his courses and through as a higher ticket coaching programs. So I have a question for you, Michelle and John, you met them, have ladies edge. Tell us about the funnel. I mean, just so everybody out there listening knows this is a two comma club award winning funnel. They are crushing it. It's a beautiful funnel and the product and the results speak for themselves. So if you want to give us a little insight to that, that'd be awesome. Speaker 3: 19:31 Yeah, it's been amazing. We, um, so originally Michelle has a background to where she used to do meal plans, you know, a long time ago prior to we actually met through network marketing. I mentored her in that specific business and then her and John got married and so then it was kinda like this mentoree relationship between me and then the both of them. And so we had a history of working together and what had happened was she had a child and a couple different moves and then she wanted to get back into the fitness industry, like, you know, and really share her message and her heart and help women, not just with meal plans but with the entire package, you know, women empowerment, a self love, all of those things that come along with it because that's a big piece of that whole, you know, world really with, with female specifically. So for us, the, the, we originally started out, um, we, we were at a premier price of $97 per month Speaker 3: 20:22 and so that was December 17th and we are monthly reoccurring. So prior to, um, the bishops and I as they had just done kind of like a one month promo, they would say, hey, let's do a four week bootcamp. And their biggest one at one point it was like 600 people, you know, at $97. So they had had a phenomenal, phenomenal year. I won't get income for that, but we've more than 10 it since we, since we formed our partnership. And really it's just amazing how well we all work together. It's just a true blessing to be in business with great people. And so, uh, we started with $97 per month and what we did is we just transitioned, instead of trying to collect money, you know, once every month we create a continuity based program, which is the background I came from with my, my physical gym, you know, as, hey, let's get them automated and make them cancel. Speaker 3: 21:15 And it's the best thing for everybody who holds them accountable and helps them get better results in the end and then just as of recently and, and so then we actually go back, we did that, we promote and promote it, and then we started doing like a front end hook to where we'd say $7 for seven days. We let them try us out for seven bucks. And it was a way that we could pre qualify who came in. So instead of just doing free seven days, we're like, because we're at $97 a month, I mean, you know, free seven days and then 97, that's a large jump. Even $7 for seven days in the [inaudible]. Ninety seven was lard jump. However we had a 72 percent trial to conversion rate. Holy Cow. Yeah. So that. So we knew like, all right, we have a winter. And so we built that up and we now call that the sisterhood. Speaker 3: 22:01 And so we have the sisterhood. And then we had a lifetime membership open for, for a little while in the beginning with, since shut that off, you can't get a lifetime membership anymore. No longer. And we have now have a, a, I want to say lower tier, but lower priced package because we did have a lot of people with the demographic being in between 20 and 35 even though we have up to 60 and 65 year olds in there is phenomenal. And yeah, it's totally cool to see like the different demographics that are within there, just backgrounds and body types and everything is so amazing. The group of women, it's as crazy miles I run like I'm uh, you know, I'm a hunting, you know, fast car driving like a real man's man. Yeah. Like, you know, and uh, I, you know, I'm an, I'm an owner, you know, a partner in this women's right. Speaker 3: 22:54 But it's amazing to watch what these women have done and like there's no judgment and it's so cool. Like it's, it's absolutely just changing a women inside out, which I know is, for me, I get passionate because I know that helps change the marriage. Yeah, that's really, that's really important to me. I've been married for 11 years, been with my wife for 17 years and so like to see that I think is like the most fulfilling part for me. But anyways, uh, we now have a lower tier and we do a free trial for seven days and then $27. But uh, we, we have kept the premier package called the sisterhood at 97 as well. So, so I think one of the big takeaways for that and that people need to realize is I'm providing value before asking for money. Right? Like, I know you did the $7 to 97, but you are providing them value where they are going to see results or to learn something. And like once they see Speaker 2: 23:46 the value or see the results, it's like, you know what, this is what I want and that, you know, that's why we do the books. The free plus shipping, right? They're going to get it. They're going to learn, they're going to see the value and then they're that much more likely to sign up for clickfunnels, for, to join the coaching program because they've already seen how much value has been provided at such a low price point. So that $7 to 97 converting at 72 percent is absolutely insane and incredible. Um, so you guys are listening out there and provide value before the big ask. Um, Greg, I do want to ask a couple of questions. Is going to be a little rapid fire, so just, uh, as you can say as much as you want or as little as you want, but here we go. So I kind of already asked you what your morning routine was and you're already crushing it with ladies edge. We'll get to your podcast here before we get off, but you're killing it in network marketing. How do you stay motivated? Speaker 3: 24:38 That's a great question. You know, for me it's always, it's always, um, I have journals from all of my past, like I keep journals and I've documented like the most emotional moments in that. And typically for me personally, that's changing people's lives through coaching and mentoring and so I always remember who it is that I'm serving in the end result and the feeling that comes from seeing them get that result and I keep them at the forefront of my mind and I have pictures all around my office, like if you know, you had it live, you would see like me with those people and so I keep keep the people in front of me, which was cool to hear a rustle talk about traffic is really people and when you start looking at traffic as the people and providing that value, like you said, that's what really motivates me is to see change in behavior and changing habits. So Speaker 2: 25:24 dude, perfect answer. Next question then. What has been one of your biggest challenges? So you say you know, you're motivated by impacting people's lives, changing their lives, helping them out. Um, what has been one of your biggest challenges with doing that? Speaker 3: 25:39 No, man. I'm gonna get a little vulnerable. I'll try. I'll keep it short though. Speaker 2: 25:44 We love vulnerability. We think that that's important and kind of really helps people connect, right? We're not all on this pedestal. Uh, we've all been through things, so please go ahead. Well, Speaker 3: 25:56 for me, so I started in network marketing. I've had great success in that. I love it. Like I'm still very active with my team and, and leaders in our organization and I'm absolutely love that side, but I believe that I have a bigger purpose in that I can help more people than ever, ever before with the Internet, you know, the fact is we're the first humans that have access to this thing called the Internet and we've literally touched the lives of almost every human in the world somehow. And so I've been trying to figure out, and this is what, what's been amazing is like I've been trying to figure all this stuff out, like how do I serve people? Like what do I do? Do I create a coaching program? Do I create a mentoring program? Like I still don't have the answer to that, but what I've done is I've been able to use the skills that I've acquired while trying to figure that out to do the ladies edge and that's what's been so neat is because I see my talent there, but then I also know like, you know, I also have another purpose to, to serve outside of that and I'm still really trying to figure that out. Speaker 3: 26:53 Like what is Greg's funnel? You know, I don't, I don't necessarily have that. I know what I know what I want to do, but I don't have like the specific program lined out for it is really what it comes down to you. So that is still my biggest struggle. And I think the biggest takeaway from that that like as I as I journal about it is for anybody, because I know the clickfunnels community and I'm around it. And the two comma club thing, it's like even if you don't know exactly what you want to do, go help somebody else fulfill their vision. And that's what I've been able to do with Michelle is like help her fulfill her vision and, and I kind of took a back seat because I'm used to having the front seat, like I've spoken in very large stages and helped a lot of people in that sense, but like I've taken a back seat to, to now serve again in a different way to where I can figure out what it is that I want to do. I still don't know. So that's, that's my, you know, that's, that's still it, you know, I'm trying to figure out like how I'm going to serve the world on a bigger scale. Speaker 2: 27:53 And I think we know that was perfect answer again. Um, but I think we all struggle with that, right? No matter how successful we are, we're always trying to find like one way or another rising something, whether that's our income or the impact or our reach. And so I'm not as a great answer. And so next, when you kind of talked about the gym, the pizza industry, the box truck, where you going to start the tire business. So I don't know how many of those were failures or how many of them just are learning experience, but how many times did you have to fail before succeeding? And then, you know, what are those experiences teach you? Speaker 3: 28:24 Uh, yeah, there's, there's so many more stories. Unfortunately. So funny. Yeah. The pizza thing was just like my first, like I come from a very industrious town. So I started working when I was 14. I really started working when I was much younger than that. But the pizza was like my first job job that I stuck to for 77 years. And you know, I was actually one of my best friends. Well previous best friends, you know, almost 20 years ago now, uh, told me I was only ever going to amount to being a pizza boy because I didn't because I didn't choose to go to college and um, so anyways, we're no longer friends but um, you know, that always stuck with me and so I kind of had like this, like try to figure it out mentality. And so there were, there was actually like so many different things that I tried to do because at one point I just like, I just want to make money. Speaker 3: 29:16 Like that was just like, I was like, God, I just want to make money and not have a job like, or a boss and control my life and I really didn't have clarity. And then, you know, through all of those, what I really learned is that you have to have somebody teach you the way. Like I think having a mentor and you can do this through books, right? Like, like we were talking about with Russell's books. Then Russell has other ways you can do at this even more hands on Double Comma Club coaching. Like that's even more intense. And so I think making sure that you're learning from somebody who's already gone through the experience of whatever it is you're trying to do is so important because it can literally raise like two or five or even 10 years of just regret and failures and struggles when you just say, okay, I'm going to do what they say, like the, you know, uh, Kale and talking about Hashtag do what Russell says, it's so important. So I think finding a mentor is so vital and learning and doing. And so that's like my message of life is like go find a mentor, but be coachable and teachable, but most importantly, implement what you learn. Okay. Speaker 2: 30:24 Awesome man. Thank you for sharing that. Now. Awesome. Now these last two, we're going to end on a little lighthearted. I appreciate you coming in and getting vulnerable and telling your experiences and not just focusing on the successes, right? You're going back and talking about some of the harder things that you went through. And I think that's what, you know, a lot of us need to hear it right? Like we see these people that are having success. Russell and all those guys were like, ah, it's just so easy for them, but there's a story behind it and that was cool about traffic secrets in the week before we had, um, you know, the dry bar comedy where Russell went through all the stories and you saw the struggles that they went through, the literally the, almost being bankrupt and laying people off and you know, everybody goes through those things and I think people need to hear those so they don't get so discouraged and they were like, okay, they went through this, so can I. So I really appreciate you sharing your story. So we'll finish it off with a little light hearted. I'm a food guy. You've seen me. I'm a little bigger around the waist and everything. I love food. What is your favorite food? Speaker 3: 31:20 Oh goodness. It's donuts. I can put down like six donuts. No problem. Speaker 2: 31:28 Any certain type like maple chocolate, Maple Bay, Speaker 3: 31:31 I'm a glaze with chocolate icing or glaze with chocolate icing with cream filled. Speaker 2: 31:36 Ooh Man, that sounds good. I said, oh goodness. It's lunchtime right now. That sounds good for you. What would be your dream vacation, like kind of the favorite way or favorite place for you to relax and kind of step away for a minute? Speaker 3: 31:51 Well, it depends, you know, you kind of have vacations that you take solo, which for me are a little mini vacations down to my property where I go hunting, but I am a very relationship focused kind of guy. So I love taking, going to amazing places like my most favorite vacation I've ever been to has been Bora Bora, hands down. But what made Bora Bora, Bora Bora was I was with about 50 people that were entrepreneurs as well and, and we all, you know, are of the same mind and heading in a direction. And so to have that experience with other people I think is, is as amazing. So for me, I love getting out and traveling really anywhere. It's about the company that I'm with. Speaker 2: 32:35 Awesome. Man. I, I agree. Like I like to get away and relax, but I'm also a little bit of an extrovert. I talk with people. I like building relationships as well and so a kind of feel the same way. If there's not people there with me on vacation, was I really there? Is it really a vacation? So we're going to close this up, but I want people to know where they can find you. Where can they find you on instagram? Tell us about your podcast real quick and they find you on the other social platforms. Speaker 3: 33:00 But instagram is just the real Greg Smith. Uh, that's my user. And then facebook, I have facebook page is Greg Smith. Hopefully you can find it. There's a lot of spirits, but the best place to find me is rise above podcast. So just started that, uh, were like episode 17 and uh, that's just, you know, I share a lot of really deep stories about catalyst. We only scratched the surface today on some of my past and the struggles and pains to get to where I am and continue to go through. So a rise podcast. That's, that's, uh, that's kind of what I'm putting out right now. Speaker 2: 33:33 So where can they find that page? It's just rise above podcast.com. Yes. Awesome. So guys go to rise above podcast.com also. Go on Itunes, subscribe and review the rise of a podcast. Greg. Dude, thank you so much for coming on the show. I know it was kind of a little switcheroo on you instead of having Dave you had me, but I really appreciate you coming on. It was great talking with you. Can't wait to see you at the next event. Everyone out there listening. Go Follow Greg and then also make sure you go subscribe and review this podcast and then let me know how this episode when tell Dave if you want me to ever be back on the show or if you never want me back on the show, let us know. Greg. Thanks man. We will talk to you soon. Speaker 3: 34:12 See everybody. Thanks miles. Speaker 4: 34:15 Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few $100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as if people you'd like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or, and do to make this better for you guys. Thanks.