17 Burst results for "Nick Morgan"

"nick morgan" Discussed on Future Ear Radio

Future Ear Radio

04:48 min | 8 months ago

"nick morgan" Discussed on Future Ear Radio

"That doesn't improve my hearing it. I'm wearing it because it improves. How interact with people. None of us know tennessee. Which could be interesting. I say i'm really not trying to replace the hearing aid. Mock i just think there is a huge amount of people who could benefit from hearing technology. Currently do not have a solution for them. Yeah no. I think. You're i i think that's spot on. I mean no one is suggesting like you said like that. The audiologist doesn't have a role a clearly they have a role. It's very very important role But i think that we have to. We have to come at this from a different approach and That's what we've talked about today. So i as we kind of come to the close here. I'm curious to just understand like again. You're a hobbyist. You're doing this in your bedroom. But you're serious and Are ways that people that are listening today. engineers people within the industry. People that are outside of the industry. That are just interested in this. What are ways that people can support you you know. Is it just through connecting with you or kind of like where are you right. Now with your vision and 'cause it's inspiring and i think that others would love to meet with you and understand more about what it is that you're doing in in where maybe they can help you. So i guess here's a chance for you to kinda solicit yourself of where things stand right now. What you're looking for in ways that people that are listening might be able to help you. So at the moment i you know i quit this project but you know ultimately i've been working on this largely full time for the last months because i want this to become a business brand something that has been pats because i really think there is a very clear vision of where i want us to go and i think there's a huge opportunity here. I think the challenges that you can't just have an idea. He needs to pull the pieces together in a relatively complex and industry of woody technology to kind of make these things not to reality so at the moment. I'm i'm creating these videos that we've been talking about with an idea of reaching out to his many Ultimately potential customers as possible. I'm trying to learn as much as i can from. The available market is currently being undecided and gray. I've been building up a few thousand followers on different social media channels. Who's doing not seeing. This is going to change from higham. Nick and i'm building in my bedroom to this a lot of other people that i've been looking for this and that's already been confirmed to me. Countless people have enough me going. Finally someone is actually doing this. Like is there any way. I can help And it's awesome. And i think ultimately if i'm gonna go ahead and build a hardware business this is going to require some skills and probably a fair amount of money the reality so Yeah i i'm really looking to kind. Just talk to anyone who can trying to help move this forward and i think that is going to ultimately require expanding the team so either women. I'm working on this Also with a friend. Great audi who awesome industrial designer. Who's been really pulling the strings when it comes to making a beautiful piece of hardware. But i'm gonna need technologists i think. A business co-founder And ultimately turned into a business that can actually have an impact. So yeah my my doors open fan when he just wants to reach out. Awesome man Nick morton jones so at butterfly audio underscore. Yeah at butterfly audio underscore on twitter..

tennessee higham Nick audi Nick morton jones twitter
"nick morgan" Discussed on Future Ear Radio

Future Ear Radio

03:39 min | 8 months ago

"nick morgan" Discussed on Future Ear Radio

"I think that what you've been saying over. The course of this conversation is very very much of it. As somebody that actually has dealt with this personally very much of it is is way less about the the actual Technology and the byproduct of technology providing with a sense of sound in being able to restore your hearing in such way. It's way more tied to the societal element. It's way more tied to the feeling that you have as somebody that is falling into one of these buckets in the ways in which we marginalize them to feel like you know. Hey it's time for you to go in. Get your hearing aids because you have a problem in that it just again in order for us to ever combat these numbers that we always see in this idea that there's this gigantic unserved market of people. It's not as if you just throw more hearing aids at the problem it's more like you completely reframe the way in which you talk to the people that you're compelling where these things in a totally different way not the same way that you talk to somebody that has profound hearing loss you know you have to like segment these things out. And it might not be. The role of the audiologist. The audiologist role very much might be tied to the people with the more the higher levels of severity. And might be something where you know as maybe audiologist as a provider you should be encouraging people to help them understand benefits of treating your hearing loss earlier in position. It more as preserving your you know what you have now. And i just think that there's so many different little things that can be done rather than the one size fits all approach of okay here. You're seeing me now. Let's get you some hearing aids tightly just touched upon. I don't want to give the impression that i think. The hearing aid industry is a is wrong or that all just needs to be replaced. Because i think you're right. There is the focus at the moment is on this kind of profound severe hearing loss and that requires i think more of a medical grade right solution to a problem that needs to be is not about trying to get rid of that. It's really about trying to open up just like the unna so aftermarket on have an additional opportunity also just to other people But ultimately is older people who never actually go to de-legitimize just because that it's been interesting conversation. I've had a couple of times. Where i've said you know i i think we we should have visible hearing aids and then the success. None of my clients. I said well the only people you spoken to other people who've already gone through that journey and they've ended up in your practice spoken to all of the other people that actually never even went to your practice and never even thought about the concept of hearing aids and dust really while. I'm quite interested in an having because you know if you struggle to hear people in certain situations you get everything in your will power to tell yourself that you don't need hearing aids no once then but if that was another product was like this is actually the audio equivalent of wearing the cooper glasses that just..

aids
"nick morgan" Discussed on Future Ear Radio

Future Ear Radio

03:49 min | 8 months ago

"nick morgan" Discussed on Future Ear Radio

"Facing hearing brands but largely speaking the the mammoths in the herron space I think if you asked one hundred people who senova was or gen whatever just random people maybe a hundred people would say. I have no idea who does your lucky. Maybe one person line there isn't really this consumer facing presence to change the way people think about harrington -nology and that's really what i'd love to try and create a reason to a hearing technology just to improve your hearing to improve everything about the way you interact with people because ultimately hearing comes down to not just being able to hit better and needing to hit after it such a personal battle of self confidence when in yukon here inside situations is not being able to hear what someone saying and then feeling like you look stupid because everyone else heard and you didn't on these. Are the problems that we need to talk. The hearing is just you know the hot in the middle the ultimate thing. The the thing that we need to remedy is the sense self confidence that had been stripped away from anyone who has any hearing problems. That's really what. I'd like to kind of have the central butterfly audience. That is the problem of in trying to give people an opportunity to be the best version of themselves. Not just hey about that because no really want stop knowing casbah that no one understands that even if he tried to educate them on. It does not really how consumer branding works. And i think the whole way of things structured at the moment that kind of regulations prevent cosima lebron's from having products on the market up until recently with new over the counter regulation. Stuff is gonna become a little bit more looking more easy but you know the moment. The people who mock it hearing aids audiologist realistically manufactures products..

harrington yukon cosima lebron aids
"nick morgan" Discussed on Future Ear Radio

Future Ear Radio

04:58 min | 8 months ago

"nick morgan" Discussed on Future Ear Radio

"It's just like you said where it's it's like. The design of the devices you know the connotation gets reinforced all the time to hearing aid You know this idea that you're disabled We're dosing glasses seeing aged right. We we are not only like people are running away from this as a solution if you have mild to moderate hearing loss. Good luck convincing somebody to get something that is the exact same packaging marketing. Messaging everything that you position to somebody that has profound hearing loss You know the same demographics like you are. Every every message is universal. It's all uniform. It's like this is like this is the type of patient and nobody resit. it doesn't resonate. it doesn't resonate with people. I think that like this whole idea of like the language again. It's apples a very good example of this where it's like they get that you can get. You can get the same kind of buying when you just refrain the way in which you talk about a really good example of this. Another one of my favorite folks across the pond jeff cooling. Who's been on the podcast a few times. He had an awesome article. Where he kind of like he. He was saying that you know similar with the way in which we speak to this Where he was like. Why is it that this is all about something that you do. When you get old. It should be something that you do to preserve your youth in you talk about it and so that's again positioning it. For a different demographic that may be more inclined for the baby boomers. But it's the same point. Which is we keep going at this. It's like the definition of insanity. It's like we just keep going added the same way and then here. We are look at the market adoption data in. We're like okay. It's ticking upwards slightly you know in the penetration rate is pretty much the same and you have all of these instances where people talk about how they get the hearing aids..

aids
"nick morgan" Discussed on Future Ear Radio

Future Ear Radio

04:58 min | 8 months ago

"nick morgan" Discussed on Future Ear Radio

"Yeah i wanna go to what you were saying about language you had a great video You know kind of the way i found nick was he. Does these videos. He does like these like one minute. Two minute videos. And i saw him popping up on twitter. I know you're on lead into i think in I'm sure you're on other social channels. But i came across the one that you had where you were talking about the way that we talk about these devices in in me. I thought that was actually. I think when. I message. I need to get you on my podcast. Because it was so it was such an insightful. Thought and just like i think it's something that really needs to be a part of the conversation because i do think that the language that we use is such a issue with this whole thing so i wanna give you an opportunity to really come alike. Share that whole the basis of that particular video and kind of like the insight that you have there absolutely. Yeah i i would say. This is almost the biggest. I think there's two really key things which need to change. Run is on the design side in the second is we need to change the rhetoric. The whole language that we use to describe these products this came in. From this idea that now's i was taking a paw at bluetooth abuts and taking a pot hearing is just to kind of see what's inside. What can i take out. Put inside my new design and the largely the same thing. I mean maybe some technologists will disagree with me and specifics. But ultimately there is a the guts of the hearing aid and the gut super bluetooth. A-rod says a lot of the same purpose and they do the same thing but the language we use to describe these products..

nick twitter rod
"nick morgan" Discussed on Future Ear Radio

Future Ear Radio

05:45 min | 8 months ago

"nick morgan" Discussed on Future Ear Radio

"I think i'm very fixated on the big blake behavioral in societas societal like perception of everything. Right i think that the real like in my opinion amazing thing about air pods is apple really like ushered in a giant behavior change It used to be that you never really would walk around with things in your ears unless you were using them like four very specific thing typically streaming music right and i think that air pods it. It sort of like was socially acceptable to be wearing these things for extended periods of time. Lots of times people aren't even listening anything it's like. I'm waiting for the next call or the next time that i pull out my phone and i have video play. I can stream the audio un. However i do think that there will be a point where it becomes to much and i. I'm going to be really curious to see what happens when it's just to like what you said. Where will we as a society. Allow that more or less like will that be like societally accepted where you can just walk around with things in your ears where people have absolutely no idea like emma..

apple un emma
"nick morgan" Discussed on Future Ear Radio

Future Ear Radio

05:07 min | 8 months ago

"nick morgan" Discussed on Future Ear Radio

"They're all starting to kind of like big in this functionality of having this hearing augmentation and again it's sort of implies this idea that it's like well people are going to be wearing these things for all these different reasons you might as well just give them hearing augmentation as well. And so it's like. There's the implication there that like. Those folks aren't ashamed wearing these things. In fact it's become so commonplace that no one bats an eye and again. It's like so with hearing aids why i understand that like you obviously have one option where you can go the route where you want them to blend in with all of the airports and stuff like that out there but again i think going off your point we can totally re imagine these things away where they do become i think not only like cool and appealing but i think like they can be built in such a way where they're lending itself to all kinds of new use cases that are way more conducive when you have different kinds of form factors rather than this tiny little rick hearing aid with a little lake music quality is not going to be that great you know. It's like things like that where these are features that now people are just accustomed to having in their day to day life and yet you have limited yourself so much by following that that like idea of we need to make this thing invisible. Well there's trade offs. And i think those trade offs. I guess my point here is that those traits are becoming more obvious than ever before right now definitely definitely i think you're absolutely right is becoming -pletely normal to see people with things in that is that in another south is a a reason to stop writing not wave. I think there's an opportunity here is becoming things in your ear..

aids rick
"nick morgan" Discussed on Future Ear Radio

Future Ear Radio

04:26 min | 8 months ago

"nick morgan" Discussed on Future Ear Radio

"I feel as if we've kind of just completely neglected the people that are either on their way to that you know. And they're not ready for aids for whatever reason probably largely because of the price or the negative connotation or with how difficult they are to access right. It's a combination of those three things. And so i just think like this idea of a just completely redesigned form factor makes so much sense to me. Because again it's like it's not like it's removing functionality. It's not removing what the product is designed to do. It's just repositioning such a that. Your it just lends itself to a lot of different bandages. i would. i would imagine. Definitely i'd really interesting thing when you design products uses and a lot of people. Say they're actually austin too many questions off people what they want because we didn't really know what they want and especially in terms of. Hey what product do you want. What featured one. That's the runway doing it. You have to understand what their needs and then design and product around that. And i think when you ask people what what would you like hearing aids to be more of the name will say more hidden exactly on that because the relation to what hearing tech is at the moment. Of course you wanna hide. I do every day. it's not. It's not something that you won't show and so you can't really take the face value because at the end of the day you have an offer. New tentatives existing form factor for hearing aids thing that i find a bit frustrating at the moment. Is that as we..

aids austin
"nick morgan" Discussed on Future Ear Radio

Future Ear Radio

04:36 min | 8 months ago

"nick morgan" Discussed on Future Ear Radio

"And i don't want these companies to be making not decision for me. I'll make that myself. Thank you very much. And i always growing up through school. I had the friends wearing glasses. And i was always so jealous. Because you have bad eyesight you can choose from all these cool glasses where she wet. You know not only to improve your vision but they become kind of a pot of your personality in in a visual sense decision to west something that compliments how you look but hearing tax always just been hitting the whole time. So you're fasting. I've done working on trying to build my own. Parents hearing enhancing wearables. In my bedroom. As i say as they have to be visible is absolutely no attempt to hide them. In fact it's quite the opposite they going to be purposely visible and unapologetically visible not any crazy over the top sense but are going to be no more intrusive than wearing glasses frames and this means going occupying space behind the air all in your hair or even in the economic outside of the just in front of the weather clearly visible as well benefits for this i think logically tons of mock from placement or say from a user experience perspective as well of hearing aid whereas i speak to really agree with the idea of if you're hearing aids a hidden and you need someone to see that maybe you can't his so well..

aids
"nick morgan" Discussed on Future Ear Radio

Future Ear Radio

04:49 min | 8 months ago

"nick morgan" Discussed on Future Ear Radio

"That there is a disablement or something like that and that these things should be as invisible as it comes Again it seems really limiting. And so i wanna give you a chance here. I think what might be best as let's go back to your design background so You know start with like what you were doing with digital design. How maybe some of that's translated. I know that in our conversation we had before we started recording. You had said how brutal the world designing hardware is in producing something But i think that. I'm curious to hear about like how the the software side has landed itself. You know in all of your experience there into what you're doing now. And then from there i would love to kind of start to open this up into what you're learning so far as you as you say in your twitter bio I'm nick. I'm designing and building my own of custom hearing enhancing wearables in my bedroom. Yeah Why would i thought i mean yeah Six seven years. I've been designing digital products and i think conversely to hardware the best thing or the biggest difference it just how quickly it moves and iterations of designing and developing products Just much quicker. So you can realistically build a product which satisfies most of the things dot a us a needs in a digital world in less than a week long the time that gives you a chance to make something put out and then learn about how people react to it. i'm ben change it and adapted suray right on move forward on his. You're so much more engaged with the the the user..

nick twitter suray ben
"nick morgan" Discussed on Future Ear Radio

Future Ear Radio

04:26 min | 8 months ago

"nick morgan" Discussed on Future Ear Radio

"Whatever you wanna call it But i think that what's fascinating is like when we started to talk and understood more about what you're attempting to do with butterfly and we're going to get into that today is like i think it's really interesting to hear somebody who's young. Who has you know that's presented with this in a world. Where every single company that makes these devices is seemingly making them either trying to make them invisible which sort of reinforces the stigma. And then they're also marketing it in such a way where it feels like it's connotated two or older demographic so as a young person with a hearing loss. Where do you fit in. I just find that to be really interesting. And i want to give you a chance here to kind of comment on that which is like it does seem like one of the problems in in. Today's i guess. Call it like the hearing aid environment. In the ways in which we address hearing loss is it's so pigeonholed into a very specific kind of demographic different user and understandably like that's obviously what makes up that demographic makes up the bulk of sales. So i do understand why but i do also find it odd that very very few if any of the campaigns that i've ever seen to target young people like a child that has hearing loss in marketing the product in soliciting toward a in in making it..

"nick morgan" Discussed on Future Ear Radio

Future Ear Radio

05:52 min | 8 months ago

"nick morgan" Discussed on Future Ear Radio

"These worlds starting to intersect power. These worlds starting to collide. What cool things are gonna come from this intersection of technology without further ado. Let's get on with the show all right so we are joined today by nick. Morgan jones. nick. Toss a little bit about who you are and what you do. Hey yeah so. My name's nick. I based in berlin. And i'm working on a project. Bus apply audio. Think in a nutshell..

Morgan jones nick berlin
"nick morgan" Discussed on Medical Device Success - Your Success is Our Mission!

Medical Device Success - Your Success is Our Mission!

02:03 min | 2 years ago

"nick morgan" Discussed on Medical Device Success - Your Success is Our Mission!

"Wonderful has been a great pleasure chatting with you and and good luck to everybody out there in cyberspace, I hope hope you're able to make the transition successfully. These are very difficult times for all of us, and we all hope to an early end of the pandemic. You Bet and with your help I'm in fact. I'm going to have to get that book and read it myself. Since a lot of my work of courses done virtually but Hopefully we'll make progress in that regard. Well, that was very interesting. I hope you found it as interesting as I did, and it means that I have worked to do and I could even tell that when I was editing, the interview that my interaction was somewhat muted and I really need to amp up. The way that I speak into the microphone in it probably means I need to do some work on my virtual communication as well so you can imagine what the immediate impact idea for today is, and that is for you to do a virtual recording on your computer or do a virtual congress with a friend of yours and really adds some emotion to what you're doing. Like he said. Learn how to dance with that camera. Stare right into. It adds seem emotion to what you're doing. Even exaggerate just to see how it comes out and make sure you recorded. If it is a zoom conversation with a colleague, so you can play it back to yourself. I. Think you'll learn something about how you look at what your affect is when you are in a virtual situation. That's it for today. Thank you so much for spending time with me. If you like the PODCAST, please rate. It suggested to a friend and even consider subscribing to it. Well now I. Think it's time for you to go win your week..

congress
"nick morgan" Discussed on Medical Device Success - Your Success is Our Mission!

Medical Device Success - Your Success is Our Mission!

05:33 min | 2 years ago

"nick morgan" Discussed on Medical Device Success - Your Success is Our Mission!

"That your intent comes through clearly in the virtual world, because when I did research on the for the book. Can you hear me? Came Out in twenty eighteen, that was my big biggest finding. was that what we humans care about? Most is each other's intent. We care about that more than the specific words that you might be uttering and. Face to face. We are very use to decoding each other's intent through body language through all the gestures and facial expressions and movements that come with yours communication when you're communicating face-to-face online. All of that goes away, so suddenly were lacking that information, and we find it hard to decode each other's ten. As a result, we tend to assume the worst, so there's often a negative cast to a virtual communications, and so what I've been focusing on what people have been asking most is. How do I cope in the virtual world? How do I communicate clearly? And how do I make sure I understand other people clearly? Yeah, and that's one of the things. I WANNA. Make sure the the listeners understand today is. And I mentioned this in the lead up to the PODCAST, but today we're talking about. Virtual Interaction and. I guess the the nuances involved in. That's like founded in the neuro science of communication and. You know in past episodes. We've talked about improving your powerpoint slides or using them a certain way to better fit the virtual environment or having the right kind of background in camera, and so on and so forth but. There's this other real important. Issue that you're talking about now. Which I guess I'm calling. The neuroscience involved in communication and there's a difference between face to face and virtual. That's absolutely right, and it's extremely important for your listeners to understand we are hardwired. We have evolved to communicate face to face. That's the way we normally naturally do it, and and so just to give your listeners quick, for instance a quick example on the virtual. Webinar that through which we met..

"nick morgan" Discussed on Medical Device Success - Your Success is Our Mission!

Medical Device Success - Your Success is Our Mission!

05:37 min | 2 years ago

"nick morgan" Discussed on Medical Device Success - Your Success is Our Mission!

"Also ages you quickly. It's a a young person's game. and. Politicians are often reluctant to pay so then. I moved into the business. World and I worked for two fast-growing consulting companies that also shrank just as fast. And I got laid off twice and I. Thought That's enough of that so I started my own company in Ninety, seven and I haven't looked back since. Now I can understand where you're coming from there. Because anybody worth anything has been laid off or fired including yours truly Ted Newell. and that was a good experience for me because it got me into consulting, I had clients immediately and I like you. I have not looked back either. What are the services you offer individuals, companies and organizations. We help people tell their stories. That's that's how we describe it. What that means is we help? Individuals become thought leaders figure out what their ideas are more precisely, and in ways that are stickier as the. As, we say in the business so that people hear them and remember them and talk about them and share them, so we do a lot of that. I do a lot of speech coaching. We work on books with people. We help them with their websites. All this sort of public expressions the way you might talk about an idea. I also work with individuals executives in corporations of executive teams to help them communicate better by I. Coach them on their on their communication skills executive presence. How to show up especially now in the virtual world, that's a tricky thing that involves learning new kinds of communication tricks and and styles, and so that's become a part of the mix of course during the pandemic. That comment about. Teaching people how to tell their stories are helping people tell their story better is so important in. In our conversation that you and I had the other day. You know I mentioned how important I felt that wasn that could be the subject of a totally different podcast. Because in medical devices, companies just don't tell stories for well so hopefully. We can come back to that sometime in the future, but Yeah. Okay super and today we're moving on to something else, but talk about individuals companies organizations. I know you've worked with celebrities and and pretty big companies. Is it okay to name a couple of these people? Sure. I can name some that have given me permission to do so I've worked with Some celebrities from reality TV's and so that means that half of your listeners will hurt them, and the other half will just say is that. So less gold. Who was the the star of a show? Called Hardcore Pawn about the biggest pawn shop in Detroit. Was somebody that I worked with. We did a book with him and worked on his speech and helped him. On his post. His Post TV career as speaker So that's that's one example. So we've worked with a number of politicians, some of whom I can't name. The most famous of whom I can name is Mario Cuomo. Okay? Yeah and I've worked with some heads of state for those they'll. They'll kill me if I say who they are so. Very careful about that. Don't want that to happen. Companies! Oh, I worked with many over the years sort of the fortune one hundred. You can kind of assume I've worked with them..

Mario Cuomo Ted Newell. executive Detroit
"nick morgan" Discussed on Medical Device Success - Your Success is Our Mission!

Medical Device Success - Your Success is Our Mission!

04:04 min | 2 years ago

"nick morgan" Discussed on Medical Device Success - Your Success is Our Mission!

"Tactics and technologies that we can employs professionals to help our companies succeed in this pandemic environment. One of the tactics we have spent time on is virtual communications. They are so important right now, and we have focused mainly on technical aspects of making virtual communications more effective, but we've missed an important aspect and today with the help of author and expert Nick Morgan PhD. We will explore the neuroscience of virtual communications to help make your communication better. Let's get started..

Nick Morgan PhD
"nick morgan" Discussed on Bloomberg Radio New York

Bloomberg Radio New York

07:21 min | 2 years ago

"nick morgan" Discussed on Bloomberg Radio New York

"And X. by five thousand dollars it has caught the model a price by about two thousand dollars we did see a Tesla shares today trading higher by about two tenths of one percent little changed ten real point six eight percent gold little changed their up forty four cents crew down six point two percent recapping Elson P. rattling forty four points today up five one and a half percent time price we might Charlie palette that is a Bloomberg business slash you are so it's always time for ice cream your unstoppable this segment I'm skip bring Nick Morgan Sir back in but you know I think you need to come straight out and with your it's the flavor suggestion what I love about how you're doing it neck is you really are created with your flavors and and chocolate oat raw milk cinnamon whiskey caramel lavender agave vanilla I mean all my got the sound so great I have to say you have to think did you ever do it Earl grey ice cream flavor yes we have done several tea flavored ice creams definitely all right because that that's that's one of my faves really yeah it's just a you know it's it's unexpected right and I think that's what's fun about ice cream when you do something a bit different I think you have some free consulting on your hands if you ever need it that you know she's right there in Jersey city you can just ship it to her she will be tester to taste tester whatever you need you know Nick I did want to ask you you know before we run out of time with you though about sort of the New York City dining scene you know you worked at some of the finest restaurants in America and certainly in New York City as a pastry chef before you started this company in in twenty fourteen including Danielle and Daniel blue was a guest on the show and what we hear from restaurateurs like him is a really dire forecasts for dining in New York City knowing the business like you do how do you think it comes out the other side very good question obviously impossible to predict sure what I do know and I've owned several restaurants myself I've been in the business my entire life which is over twenty years at this point is that restaurants or immediate cash flow businesses like from last night sales yeah and when you take a break like this only the ones with very deep reservoirs are going to be able to weather the storm and what you're seeing and hearing and what I see from all of my colleagues in the business if this very antagonistic relationship with the landlords in New York City we have some of the most expensive real estate in the country per foot it's a very competitive and challenging market we've seen a lot of vacancy downtown New York in the last two or three years I would say we moved into our flagship in two thousand eighteen on the corner of house in west Broadway and incredible location that we probably otherwise would not have been able to get access to if the real estate market has already been soft what this is going to look like on the other side very difficult to tell you guys are seeing all of the restaurants pivoting towards at home meal kit and or delivery which is a complete departure from the reality in the mission statement of restaurants worth like Daniel Boulud someone I have tremendous respect for he's incredibly talented he knows and understands how to of all and in this situation for stuff like that are you know hands are tied yeah really really challenging to find a path towards just any level of gross sales that would allow you to even meet a breakeven minimum for a business like that in New York City really really tough times and another think Nick is what surprises me a little bit is just this whole idea that I think even those that we thought were so well established you know would be able to weather it but you're realizing what a fragile industry it really yes I mean if you look at it you know what the the value of the business like this in New York City and what remains on the balance sheet is primarily liability yeah it is the fact of what a restaurant PNL looks like in the businesses and or the entrepreneurs are I would say the celebrities who are able to establish a brand that can then translate into sales of either their personality and their ability to entertain or products that are going to go beyond the brick and mortar of the location where they do business than they can typically you know outlast that on the sole proprietor of more concerns I didn't go to college unfortunately I don't have a trust fund grandpa Morgenstern always said do not spend what you do not have I've operated the business very conservatively and that includes maintaining a large reservoir of rash in the event that there some kind of a problem like this because the cash flow can stop on a dime right then unprecedented situation who could have foreseen that somewhere there are some that did but Hey Nick because when we get on the other side of this we'd love to have you come come back to our studio and and and give us an update on how everything's going Nick Morgenstern he is the chef and owner Morgenstern's finest ice cream and joining us on the phone in New York it really is interesting to hear how they're doing it order some ice cream on mine it looks I'm going credible well I'm telling our ideas I know you hard to tell you you're on it already at Baxter you can order some ice cream if you absolutely Cisco for all it's about a hundred degrees here so yeah please best mind SpaceX and NASA postponed the first joint effort to send humans into space log structure to cap them we continue to violate a couple different weather rules that I do not expect to clear in time to allow for lunch today so it appears the next launch opportunities Saturday relations just got a bit tougher again between the US and China as the trump administration says it cannot say that Hong Kong is an autonomous state from Beijing state department spokesman Morgan Ortega's and you trust the empty promises from the Chinese Communist Party you know Hong Kong it was supposed to remain autonomous in hill a twenty forty seven and when you look at the at the Chinese actions they demonstrate a lack of transparency and credibility so where does this go Bloomberg cherry on this opens the door for a range of actions from visa restrictions and asset freezes for top officials even more tariffs on goods of course we have seen that U. S. tariffs on Chinese goods not on Hong Kong more than thirty billion dollars in trade between the U. S. in Hong Kong and we're getting word that the house has voted as we reported to you few minutes ago to pass the Chinese sanctions bill of still on going the Chinese national people's Congress has scheduled a vote this week on that security legislation up president Donald Trump is in a Twitter about Twitter the platform is decided to attach fact check links to questionable post and did on Mr trump's mail in ballot earlier on business week a Serra fryer said the issue of constitutionality will go both ways in San Francisco I'm at Baxter this is Bloomberg what Jay Farner here CEO of rocket mortgage making the right financial decisions has never been more important when you turned a rocket mortgage we can help guide you to those right decisions now when they matter most mortgage rates are near.

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