35 Burst results for "Neil Patel"
Pier 1 Import Transaction - What We Can learn From It
"Super committed to your success online. We've worked with them to a special offer just remarking school listeners. All you have to do is go to dream host dot com slash marking school to learn more and get your website online today. Welcome to another episode of Marketing School. I'm Eric Su and Neil Patel, and today we are going to talk about something really interesting. That's happening right now while we're GonNa talk about the pure one import transaction and what we can learn from it but we. A little context here as to when recording this. This is July twenty, second twenty twenty where still in the midst of Covid, and so what's going on as a lot of these companies retailers are going bankrupt. They were already shaky, and this was basically nail in the coffin for them. So they've had to basically liquidate. Neil. I'm sure you've looked into this deal a little bit. What do you know about it? Can you kind of pay some white as to WHO's kind of spearheading this as well? Sure. So there's a guy named Alex, ooh Zeus Anti Lopez. Many guys know about the guy has a. Car. Garage union, it's at. Times really smart. So ty ended up techno was but a lot of people look at Thai Guy who's pushing Lamborghini, and there's not much more to. What ty analysis decided to do was leverage on leverage. Our audience gets a ton of investors in go out there in go leverage their audience and going by these struggling e-commerce. First one they did was dressed farm about her pennies on the dollar. Now, the buying pure one, and then from there, they turn around the company's make him grow at the fat. And you got a really solid business in part, audience built brand lowliest do the bat and off. Yeah I mean, if you think about it, it's it was initially, they agreed on a twenty one, million dollar deal in the pure one came back and said, we want thirty million. So I think it's a thirty million dollar deal now, but to Neal's point, it's pennies on the dollar, the work de Sweat equity that's been put in over the years and years. They don't necessarily need all the retail shops anywhere. You take the brand, make everything. Go Onto ECOMMERCE. You'RE GONNA go. So, you're going to print money what turns action. It's super simple. It's effective and I wish more people thought about things that way a lot of people want to build businesses from scratch. The hardest part is building easier. Part is growing muscle were marketers cutting back in grown company has already a billion dollars revenue. They're not fall role while. Is it okay by for pennies on the dollar, you cut the fat and made two billion anymore, but they slew one, hundred, million. So that really amazing business, right? I was listening to that yesterday. So Nike originally, they were slated for their online revenue to be about thirty percent for twenty, twenty three. I at the target now is fifty percent. So the already shot past that. So a lot of stuff is accelerated. Yes. We know that they're not getting a lot of offline transactions, but would this basically means if you look at shop advice stock a lot of stuff ECOMMERCE which is accelerating. Yet, and before this year roughly percent of online transact commerce transaction rebound online that. And sure after cheers Emmy going down a little bit, but it's still gonNA. Be Way higher than where started. Yeah I think at least one of the lessons from me here is you have to look at the Times what are people used to right now, and is it just a business model? tweak where you remove the retail component? The you know the in store component and you just switch it to online and boom. You're you're good to go. 'cause people are tied to the original kind of appear one management team might be tied to hey, we should keep the stores people stuck with doing things the old way by once you remove the emotion from it wants you just be used a objective and you think about it from a business perspective everything changes anything else. Let's it in the last thing you should take away from pure wants to Techn- idea something as donor to book by its cover. A lot of people a judge tyler. This guy is in smart steam
Why Twitter is a Severely Underrated Platform
"Super committed to your success online. We've worked with them to a special offer just remarking school listeners. All you have to do is go to dream host dot com slash marking school to learn more and get your website online today. Welcome to another episode of Marketing School. I'm Eric Su and I'm Neil Patel and today we are going to talk about why twitter is a severely rated platform that I tell you what happened with twitter recently. What I did recently, where did you do? So I started running ads for like ten dollars a day or fifteen dollars a day and what happened was one of our big clients I think everyone knows the name they saw it and that led to a upscale conversation and let too much deeper conversations and not only that I'm running this ad right now basically like a blog post and more and more people are seeing it and people with like. Blue checkmark that are reputable investors or VC's or vendors there following me they're liking this is really good for branding her ten dollars fifteen dollars a day it's done so much for me right now and not only not ballers day without regaining growth winds, ten bucks a day growth wise negligible getting impressions. The most important thing is getting impressions on these both the reach my goal with these is the reach, and so you shouldn't be aiming for like. At least for me, I'm not aiming for conversions or anything like that I think if you're running ten dollars a day or maybe fifteen hundred dollars, the reason I started doing this was because I started seeing other people running these ads extra Wilkins in for example, from tiny capital, he just keeps running the same over fifty dollars a day but I remember him and that we talk about the rule fourteen, the rule seven, whatever I just think twitter. From ads perspective is very underrated but from a learning perspective I've also talked about how to me. It's the most important social network because I learned so much more from than other social networks. So when you're using your impressions beginning Yeah I mean let me just open it right now. So while we do that, why do you think is underrated platform? So twitter has a lot of smart high net worth people on there. It's not the sex. It's not like instagram. It's not like based. Youtube it's a place where you find the likes of like the e-leong must of the world when the Bill Gates in the role constantly communicate and they liked doing it themselves, it's not like having someone who works for them postings they themselves like going on twitter and tweeting, and conversely with others or that reason I think it's powerful because although they may not have the reach you can get access to really wealthy influential people on twitter in a much more easier way than you can on instagram or case Lincoln rainy their social. Yup. I have the numbers the so I guess I'm spending a little more I. Guess we wrapped up the budget a little bit so in the last seven days so it looks like about ninety five dollars spent I think we've wrapped up from ten dollars a day so six, hundred, seventy dollars in spend one, hundred, twenty, two, thousand impressions not the greatest CPM cost per thousand impressions but to Neal's point he hit the nail on the head the people that you're reaching our high net worth smart individuals that like to pontificate they like to act they want to show their wisdom. So that's why twitter is really underrated depends on what you're selling to. Out of the impression, how many did you get your site? Let's see well, but in general like there's a lot of channels like twitter Radha contrast, the lot of people don't talk about snapchat doll during its audiences. These underrated pop why we underrated platforms for civically. But the others as Wallace is not a lot of competition for advertising Baseba can google or instagram. Google would also be youtube based also the instrument, but they're all SACCHARIN. You look from the other channels they're much more affordable Lincoln that is thriving social network from ad standpoint. It is quite expensive is a lot of companies, zipper sales and recruiting people spend a lot of money on jobless other than that I found that the other networks much more affordable. Yeah. So here's the thing. Hey, it shows how am I at cloud formed the the second thing is it's actually not showing me clicks just because I'm focused on impressions cost result is giving me a CPM. So I am not seeing clicks right now on it, but I didn't tell you. Thousand. Yeah. So something impressions, dozen impressions it's not the best CPM's around five bucks or so but I can tell you based on the up sell, and then also the people that are engaging with me and the people that are falling me as well. It's worth its weight in gold. So use it. You don't have to use it for the ads side of things but
How to Run An Amazing Virtual Event
"Welcome to another episode of Marketing School I'm Eric. Su. Neil Patel and today we are going to talk about how to run an amazing virtual event. But maybe we'll get some context everyone I as to what are amazing virtual event was I. It's a growth accelerator virtual events we had. Let's give some people some color what we have. We had to mazing speakers we had great networking one networking with speed networking. Group networking and we had chat to connect everyone afterwards we did this over the course of four weeks. Each week is about three hours or so we've ended hot seats where we help people with their business and people were helping each other. You know we aren't able to do live right now. So we decided to do are virtually event and we wanted to see how he would do with that. So it's a new challenge for US Neil you want to add some more color to that before we talk about how to be amazing. Sure and I know some you it seemed like is virtual events really worth day she ended up doing it if you do it right it's definitely fun eric and I had a blast doing it not just as the host but we learned a law. We've got to interact with a lot of people and there's ways to set it up where almost like a real conference when you're interacting in person as well and if you do that ends of the really fun experience, a couple key. Things I think just to let everyone know we didn't get it perfect I. Still think we're improving this Neil nihar driving to do the best we can with these live or virtually the verse to we made a lot more mistakes than the third and fourth one really gotten. Yeah. Our Ratings at seven on the first one that it improved like an eight one up to a nine state at nine for the final one. But yeah, let's talk about it. So a couple of things that. We maybe we should talk about the mistakes we made. I think some of the key mistakes we made was not vetting detect platform enough meaning. So we use a new platform called hopping. That's H. O. P. I. N. before we moved back to zoom but that's where I can talk about that later. But what we've learned is that you can't just say these people speak these events and they're experiencing you have to test every single person which I think meal night we've always been on. The other side where it's like Oh God we have to go to ten minute test again, and then it's like you do it every single time but there's a reason for it because you don't want to be a weird in our first two speakers the very first two they had tech issues we had echos people could enjoin didn't know how to share their screen. So we just had a lot of issues and if we had tested with every single speaker, we would have had much experience. We would have much much smoother experience. The big thing that. I ended up learning from this is you don't just want to use this that makes it seem like glorified Webinar. That was the biggest mistake that I think we made and we got that in be back as well. If you do it through things like zoom and the way it was set up in Eric, you should probably talk a little bit more about this. 'cause you did more than I did on that and especially we were able to make it seem like event where you're not working learning from others almost like in Nevada versus something that was glorified Webinar that would be done over the computer. Yeah we got really good feedback from one of our members Ricardo. He was making it a key point to just say, Hey, look, we use hop in initially because the week before I spoke at virtually bend had nine hundred people or so it had some interesting features which we can talk about. But we ended up switching back to zoom meetings not zoom Webinar like right now we're on zoo but our and you can see we have a couple of days in here we can't see their faces we can't really interact. So instead what we did is we did a zoom meeting. We did it Brady bunch style so we can. See Everyone's face and the presenter would speak and then people would amuse themselves and then they would basically asked her questions and then it would be an interactive thing instead of someone reading the text and entering the human connection the bonding there is more of that granted were not in person but that what much further and the final thing I'll add to zoom is we ended up using breakout rooms, breakout rooms, put us into separate groups of five where we talk about Seo or different books or different prompts that allowed for even closer bonding. So we're glad that we switched back to zoom for those
How to Create Legendary Content When Youre Short on Time
"I'm Eric Su and I'm Neil Patel and today we are going to talk about how to create legendary content when you're short on time. So this is something I've been thinking about for a while if you're busy, let's say you're a busy founder you're just starting up right now everyone's talking about Oh, my God you know. We're talking got to create content. You have people like Gary Con content's but how do you have time for contents redoing all these different things? Right you have other operational things to worry about. So I can kind of go over my process first and then this is what I've been thinking about recently, and then we can kind of go back and forth so. For me recently, I just kind of had this epiphany man. There's some leverage that's built maybe I should take advantage of that leverage and then right more. So you see a lot of people for me I look at the people that follow on twitter. It's a lot of entrepreneurs. It's a lot of investors as well, and their twitter game is just really strong and I'm like men I haven't blog for awhile talk into neo about this. I've been blog for a while but when I wrote my first blog post in about three or four years last week I felt really energized by I. Miss that feeling but I don't always have time to do that. But what I can do capture my thoughts in a tweet so if you're short on time. Start with a tweet I, 'cause years writing these tweets and if you WANNA come back to later to write legendary content, the tweet is the foundational piece that is your little sprout content, and then you can decide where you want to take that piece. Later because I have a couple tweets that I saved up after this recording, the reason I have my hair done. The reason why I'm actually dressed up time is I feel so motivated because of those tweets and let go make some legendary content go on Youtube. So Neil, what are your thoughts? So I liked that I have a simple process to create good content and a short period of time and I've been using it for years. So, there's really two steps in the first is finding the idea i. just go to all my competitors websites and most of them have solar sharing buttons on there and comment counts and some have up votes in down votes and I looked to see what's hot in my space because that'll give me ideas. All right. Once you have idea you don't WanNa Copier Competition. But if you know topic like on Seo or link building as you can create your own version of it, that's better more thorough. That's on a different viewpoint than there right again, you don't WanNa copy them. You WanNa do something that's better and then I just get into writing and the way I write is very simple. Headline I tried to vote curiosity or use a how to or lists based title than outlined I. Write the introductory paragraph with a Hook, right state some questions in their Hook Gum, and then for example, if I'm writing an article on Yoga be like. What would it be cool to do yoga like a advance Yogi? You know of course, it would. Who really has a patient's practice yoga for ten years? Why can't I learned the moves and get them done right now? Well, you know what I figured out a way one hundred and one ways to advance yoga as a Newbie and keep in mind I don't do yoga. So I have no clue what a Yogi any of that is Linda yogis postal teaches yoga. So my context is probably off but that. Should give you idea of how I hope people than I outlined my body. I list the main subheadings of all the sections that I want to cover, and then I'll put a sentence or two underneath each one. Then all right to conclusion and the conclusions that summarizes everything and then I end the conclusion with question that encourages more comments and then I go back in I fill up the middle I'll reread it. But that stuff on where pressure put my content up on wordpress are uploaded to your cms have editor some review it make sure you had your pictures from your stock targeted decided schedule it and boom. You're good to go like that. Literally is my process sometimes on writing and unsure some things all Google for the answer and then all linked to it within my article I'm deciding my sources but that really is my process. Cool. That's great process. I think by the way just because you know we're talking about tech space content on this podcast it doesn't necessarily mean you have to do text based right when we talk about legendary content, it could be at it could be a facebook ad it could be a youtube video it could be a podcast, right but neil touch on something it is. If you guys have in Glengarry Glen Ross, you have to watch that. Ad Section where he talks a idea just go find that one but this silly? Tent Patel So. A idea right. A is awareness interest D is decision as action right? The Hook that Neil is talking about you want to get them immediately. Right you want to dress Oh, while that's awareness right there right and then you want to get them interested right. Then in some cases when you're any educational content, you might not try to get them to make a decision maybe you wanted to opt into a your e book or get onto your mailing lists and then they can you know given decision there maybe to take an action, right but. Point here is human beings are still the same. You gotTa Hook, them, somehow, keep them interested because people's attention is so all over the place right and then the framework that Neil gave you or the one. I gave you a little earlier on how to start creating legendary content. Everyone has different processes but I think the foundational piece again is thinking about, okay. How do I get their attention first and how do I bring them all the way taking
The Step by Step Checklist to Spying on Your Competitions Marketing
"Welcome to another episode of Marketing School I'm Eric Su and I'm Neil Patel and today we are going to give you a step by step checklist to spying on your competitions marketing. So first and foremost kneel before we talk about it when it comes to spying on competitions marketing, why do you find it? Helpful I find it helpful because typically what works peer competition, it doesn't always work for you but in many cases, it will and you can see the direction that they're. going. So when you're competition's doing a lot of experiments and things like that, it'll give you ideas on what direction you should end up doing what you should end up trying. If you want to grow your business while and sometimes it doesn't need to be a direct competitor it could be an indirect competitor but let's say for example, I'm a direct competitor to click funnels, which is Russell Brunson Company. So I might just pull up facebook Ad Library, which is completely free and I'm going to take a look at the ads that he has going on. I'm going to look at how frequently he's throwing up new ads because facebook was show when ads are published I'm GonNa look at the ads that he frequently has running and I can just tell by looking at his facebook Adler he last time I checked it was six hundred thirty results. He just cranking out new creative all the time because he knows that he needs to stay interesting to. Stay top of mind you have to come up with new concepts and you have to constantly show up over and over you can't just show the same ad and let your ads. Basically, you can't drive ad fatigue right I like looking at this using that as an example when I like people's ads facebook. Ad Library. I use at beach take a look at Google, display ads and Youtube ads. Those are what I start with I when I want to look up people's advertising campaigns. Other thing that I recommend doing is checkout goat with Donald, what technology people are using, and you wanNA combine that with the way back machine. So if you're seeing that people are doing things like running ABC's tests using Bwi or optimizing crazy egg, what you WanNa do is you want to go to the way back machine to see all the variations that they're running in. See what they end up with annual you keep going back and back and back and seeing all the different variations. 'cause it will give you a direction of what consumers in your space prefer if you WANNA maximize your conversion rate. All right. The other one I like using is social blade social blade allows me to see the growth rates of different. Let's say youtube twitch channels. I can see twitter as well. We can also see the top channels for different categories. So from a social perspective, I, find social blade to be helpful. and. There's a lot of tools out there like eight sem rush uber suggests by sumo that will show you what people are producing on a contract basis social shares. What's going? Well, how many shares new. Back, link. But Will give data on both content marketing as well as SEO as well as paid advertising. Again, this will give you trends to see what's working overtime on what's fair competition. Yup, and then similar web is great too because it shows websites that you know referring websites that go to one to the site that you're looking at the also show you the breakdown of traffic in terms of different sources and I've talked about this in the past but I used to find that their traffic trends were accurate but the traffic numbers were not as accurate. That's actually incorrect now the. Traffic trends are accurate and then the traffic numbers. There are a lot more accurate than they were before. So I do find myself looking at that from time to Time Neil anything else on your side yet the last thing I have for my side is Google alerts put in your company competitor names and Google alerts. If the more than one word, you'd WANNA put him in quotes and get alert emails on that because it'll show you every time your competition releases something they're trying to make some noise. This will get inclination of where they're moving on what you needed to. Yup last one from my sight is crunch base. Especially, if you're in the tech world, you can just take a look, just follow your competitor and see what's going on what new announcements are happening. Crunch Base Hook up with a lot of different other news sources. You can see funding rounds. You can see if they hired a specific executive, you can see what direction they're going in. From a marketing perspective, but also from a business perspective as well. So
The World Has Shifted to Remote. Here's How to Make Your Marketing Work
"I'm Eric Su. And I'm Neil, Patel, and today we are going to talk about how the world has shifted to remote, and how you can actually make your marketing work in a remote world, so with Corona virus, and right now we're actually in the second wave of things were in many states and I think we're still the first wave in the US. Technically second going down. It's going back up. Because nobody really. We didn't really get past the first we sucked so bad got. I shouldn't be saying that on air, but we have no idea what we're doing. Is just goes right back up so I still think one of the first we'll see and with many other countries right? There were slowing down like. And parts of Europe, and now they're picking back up. But when you look the coronavirus and everything that's happened, it's caused a lot of us to go remote. And we have no choice. I make sense. It's better to be safe than sorry, but less people are working in offices. What's funny as they're learning how to work efficiently at home as well, the real question now is though how do you manage your marketing team in your marketing efforts working remote, and making sure that you're generating a positive roi in things are getting done enough vicious manner, and that's what we wanted to cover today. So the first thing I'll say round. This is that the adjustment period was really difficult for the people on the separate teams that have really they've never worked. Oh my God what's going to happen? Do we need these remote guides? You know what we do and then when you realize after the initial shock, is that not a lot changes? And then you realize also that for the most part a lot of people that used to work all the time. They realize they can just work more efficiently. Need to work as many hours right so I. WanNa give a couple practical things, and then we can kind of bounce back and forth on this, but one thing we do on the. The educational product that we've run is to maintain efficiency. We actually do a daily stand up for about fifteen minutes on its live because we're spending dollars on it, so we WANNA make sure that there's a sense of urgency and we're communicating quickly, and if there's an issue, we nip it in the bud, so it's every Tuesday through Friday, so it's technically it's not daily, but we go for about ten to fifteen minutes or so some has a Michael for thirty minutes, and then we'll solve issues. Kinda right than in there, and then the other thing is for the quick flow team. The software team the way we do our daily. Stand up. It's just what we do yesterday. What do. Do we do today. Here's our feeling any blockers that we have in this just strictly text based right, so it's acing. Chris the differences. The other one is synchronous so depending on the state of the projects. HOW HIGH STAKES THEY ARE! You Might WanNa say okay, once increase or ones AC Griss, but what we found is that the stand ups work, and then I'll save for two single rain team. We don't do daily. Stand up anymore. It's a weekly stand up because we have a weekly huddle where we go over numbers, and then Wednesday is a weekly standards like how you're feeling what you do. Volleyball what he played for the weekend and then Friday. We have a belt meaning which. which is more of a cultural thing where I asked Neal was the best party or week professionally, personally who you nominate for the WWe belt, so that type of stuff so what I'm getting at really here is you have to make sure that have you communicate that you are communicating at? It's probably more frequent because you're not around the office anymore to tap someone on the shoulders anymore. So on our end we do a few different things, so the first thing we end up doing. Is We take our tasks? Like what are people doing on a regular basis and you WanNa? Make sure they're broken down into weekly tasks, and then from weekly you WanNa break them down into daily. People need to create their own checklist. Keep themselves held accountable, and it makes it much easier for them to know all right today I need to accomplish all of these things to try to hit my goals, so that allows them to stay on track with what they need to do on a regular basis with typically their daily job duties. Now in general, whether you're working from home or the office or whether there's coronavirus kicking strong, or it's not as a business as a marketing department. You WanNa constantly grow no matter what the economic situation is. One thing that we like doing is on top of years your daily tasks. We put people in different groups. And it changes week over week, and it's just random is and what we'll do is every Monday will put people in groups of threes. Every Monday people submit their ideas on different ways that they they can help grow our traffic or conversion scorer sales in other words any way to grow the business by Tuesday each team picks their idea by Wednesday in needs to be launched by Friday. We go over the results of the tests. Sometimes you don't get enough data and you'll know about the results in another week. Week or two, and that's fine, but you want him so small. You know these tests that you can end up doing on a regular basis, and you can do really frequently if they're too complex. That means test is too big, and you need a break down. We have this whole concept of paper cuts in business. There's not one thing that's GonNa. End Up, really causing your business to grow in skyrocket, but if you do a lot of little things, right correctly over time what you'll find is, it'll blow up.
The 7 Best Hacks for Your Facebook Ads
"Super committed to your success online. We've worked with them to a special offer. Just remarking school listeners, all you have to do is go to dream host dot com slash marking school to learn more and get your website online today. Welcome to another episode of marketing. Skoll I'm Eric Su and I'm Neil Patel and today. We're GONNA. Talk about the seven best hacks for your facebook ads, so go first the first one around facebook ads is. I have been loving same with my team. Do the offer that we're pushing right now. We just love looking facebook library facebook. Ad Library I also at the same time. I like looking at what ads people running on Youtube and Google us into a call at beat for that, but by doing this competitive analysis or even looking at people are not direct competitors I get a lot of ideas and the ideas that I get their super important based on how facebook ads are designed, because the one thing that matters the most is your creative, and so if you can get. Get ideas from people that are running a lot of creative. It's GonNa save you a lot of time, and it's hopefully going to help you move faster. This requires a little bit of work, but if you rotate up your creatives, really really often like I'm talking about Multiple Multiple Times a day while you'll find is when you upload a new creative within the first few minutes. Jason tries to push more traffic to it to see how it does. Clicks tend to be cheaper impression. Send to be cheaper and then normalizes that you actually credit on the campaign and keep switching. Very very often. What you'll find is right when you switch him up. The numbers tend to be a little bit better number three so I mean people talk about. They've been talking about messenger out for the last couple of years we've had Mickael from many chat on the leveling up podcast before, and they're doing really well crushing mobile monkeys doing well and. FACEBOOK MESSENGER ADS. Depending on the business that you're in to be able to engage with people to drive ads towards your facebook, messenger bought and to be able to help them based on what they're looking for the segment people that's powerful, so I, still think not a lot of people have tried it i. still think it's worth look again. You can use a tool like many, or you can use a tool like mobile monkey. Number Four. Take your check page. Anyone who doesn't convert creative video talk not what it would be like to be a customer whether selling your product or service showed an video. You can even have customers on their with video testimonials edit the video pop it up as a remarketing ad, it'll be one of your heart is converting ads out. There works out well cool and similar to that thinking about when you're doing facebook guides I like retargeting people with even more content right so what I mean. mean by that so for us. Let's say someone visits ourselves marketing page so instead of telling them to convert directly I give even more content on it right so I spend maybe could be five to ten dollars a day. Trying to its elegant, we have a lot of people that reached page will use a daily unique reach option, and so we're gonNA reach unique people each day, and then they're just getting more impressions. They might not necessarily click on our ad, but the impressions count right because. Because we talk about the rule of seven, maybe be the rule fourteen, but you want to get as many impressions as you can on these people, so we're not spending a ton of money, or we're sending even more relevant content at ten dollars a day off SAS content targeting people that have reached maybe a middle, the funnel page or bottom of the funnel page, and then we're just constantly staying top of mind so whenever they're ready, they can take an action right, but it's look nowadays you. You already know people have landed on that page. You might as well take full advantage. I'd just be everywhere on facebook. ADS are a great way to do that. Number six celebrities tend to convert better than not using celebrities go to cameo, a handful of celebrities to
10 Powerful Marketing Skills You Cant Learn in College
"Welcome to another episode of Marketing School on Their Zoo and I'm Neil. Patel and today we're GONNA talk about ten powerful marketing skills that you can't learn in college them. It's it's even all right so number one. One of the most powerful marketing skills that you can't learn in college is personal branding. They're not gonNA. Teach you how to do personal branding in college, our branding and general sure they might tell you read a couple of things, but they're not going to say hey, we're gonNA teach you how to grow your instagram or grow your podcast, right? That's something that you can't. Can't learn so I would say if you're going to college right now. It's fine to start and to learn and to take licking, and you know as you might start to build your personal Brad while you're in college, and when you're out of college, already have something going. Yeah, some traction and you start to really scale up number two trends and marketing, if you. You WanNa do really well. You need a ride. The waves of you know all the popular trend that are coming out and that are happening while in college. They teach you. What's happened in the past? You need to really focus on what's going to happen in the future. Because if you don't ride these trends, you're markings, not going to do as well cool number three. Three for the most part they don't teach you how to become a good speaker. They don't in in college as a matter of fact, actually I'll only that for later I rarely spoke in front of people. They don't give you the at bats that you need the repetitions that you need to get better and there was a book. I, read called the talent code. Guy Named Daniel. Coyle I believe, but the whole idea. Is this the reason why Brazilian football players are supposedly better than a lot of the football players around the world? It's because they get a lot of repetitions to get a lot more touches on the balls because they play in more confined spaces right so same idea you have to get more repetitions were trying to get good at something and college does not give you the repetitions. You need to get better at something such as speaking for the most part. Number, four creativity a lot of times in marketing. You won't have the budget as someone else does. You won't have the time you have the resources. The Way to win is by being creative, and if you don't get creative, you will lose so in college. Teach you about processes and rules and things have worked in the past, but that doesn't necessarily teach you how to. To Flex your creative muscles. One thing that I wish they did more is when you're little kid, a lot of times I'll give you critical thinking homework. The more critical thinking that you do ideally in college I wish they give you a lot more. It will help you become more creative. 'cause. Allow you to learn how to think outside. The box is all the problems. Yeah, I mean. Here's the other thing. They don't teach you how to build relationships. Colleges teach you how to network. I remember I was pledging for a fraternity before and then working events is business networking events, and it was the most awkward things ever. There's no really agenda tied to I. Think in some cases for some schools. You know they have this lockdown, but I just kinda speaking from. From my experience, they don't teach you how to build relationships with people right to me. Networking is building relationships and so again speaking from my experience I'm thinking about all the relationships I built up from college. It's still my high school friends that went to college with me that I have the strongest relationships with so I can't say. I really learned how to network in College. How about you Neil? No I didn't either in the next one is they don't teach you how to win. Because if you think about it in college, but give you a deadline that'd be like yes, many here, and that's it and y'all. Try to get a or whatnot. Role works in the real world. In many cases. It's winner-takes-all especially when you think about things like s you either at the top or you don't. Getting third place doesn't do justice when it comes to Google. It really is you gotta try to be at the top, and that happens a lot. Some of the biggest companies out there, Google who's a second-place search engine It's actually youtube which is owned by Google third place. Maybe being right the market share differences so huge.
Is Affiliate Marketing Dead
"Welcome to another episode of marketing. School I'm Eric, Su and I'm Neil. Patel and today we're GONNA talk about if affiliate marketing. Is that right, so let's talk about what affiliate marketing is I, so let's say I want. Promote Neal's Uber suggests okay. He sells it for twenty five dollars a month. Or whatever it is, I'm just making numbers up right now, so let's say twenty five dollars a month. He might say Eric for every customer that you get from me. I Will Give Me Twenty Percent Commission, which is five dollars a month great. I'll do it. I'll push to my blog my audience. Let's say Seo focused audience. It might be a good fit for them, and if I recommend it to them I'll. I'll collect a commission, and the beauty of this is as continues to stack up and I. Have this quote Unquote Free Traffic, I will continue to bring in revenue he gets new customers were both satisfied, because the terms of the are acceptable to both of us, the thing is affiliate. Marketing has a bad rap because people will do really dirty black hat things to do whatever it takes to make a buck. Buck right, so a lot of people may think marking is like Oh. You know markets dirty might take on. It and I'm sure. Neal's TEGAS actually I want to speak for Neil. TAKE ON AS AFFILIATE MARKETING NOT GONNA die. You know why Amazon is affiliate marketing. A lot of people are doing deals around the world is just affiliate. Marketing is a term itself is bad, but it's not going anywhere affiliate marketing. Marketing as Eric mentioned, a lot of people say bad, because there's these affiliates who will go out there and create force continuity offers being like by the skin-care. anti-wrinkle cream is free trial, and then they just keep sending to every single month. Even if you want to cancel, and you don't want, and they don't tell you, that's why affiliate marketing has a bad rap, but it's amazing way to grow a business. There are so many players out there in the space that can push your product pusher service. Drive you sales. I was talking with the founder of get response years and years ago. He was telling me how they get a thousand sign up today purely from affiliates. That's a lot. When you look at Russell Brunson from click funnels is a really good example, so there bootstrap. They'll give you I. Think About Forty Percent Commission on each new customer that's driven which a lot. Most companies won't do that, but it just goes to show 'cause he comes from an affiliate marketing background where he plays a lot of different products. If you incentivize people the right way, they're going to go under the fittings out for you and a good chunk of your business can come from a again. You have to look at Amazon when you're selling on Amazon I. Think what are they take? They take a look at fifteen percent commission. That's affiliate marketing finance. If you have scale, yeah and that. Was On the poster child for affiliate marketing done right and at scale. During covert at during the early days of Covid is Amazon. Was email letter to their affiliates? Scrutiny affiliates yeah and. We're going to pay you either. We're GONNA stop paying your pay you less. It was one or the other is naturally getting some new cells I think affiliate marketing is greater especially if you're starting out. If you have some type of distribution, you have some type of audience and you are on the fence on whether you want sell a product or not. Let's say you're on the fence on, if you. You want to sell a course. You can go to click. Bank and look at what courses do well. That are tied to your niche, and you can push out course. If it does well, you can contemplate doing your own without having to do a lot of work upfront. Similarly, you can go find other products. You considered for marketing affiliate products. There's a lot of lists out there and you can. Can find whatever using your audience interested, and then you can serve them better yet. You serve your audience I. Ask them what they need. Then serve that up. If it does really well, and you think you can actually build something, or maybe you can go buy something for cheap you go do it, and you can collect even higher march of that all
"neil patel" Discussed on FunnelHacker Radio
"X X services are to come yes. Okay so. I was excited. I'm like Oh. You must have enterprise offering. Right like I didn't know that. I learned about coaching, and how people are making a ton of money selling coaching services, but I don't know how that word for that world. The I noticed very lucrative. Spend like I've seen like the rest of the world. Do extremely well. Am I know Russel's stuff or you? Guys have been stuck with the past relate to that, but like I said there's a lot of amazing tactics. Strategies are using that I'm just not. Haikus Muslims time is corporate. World Thought I. Learned this from Ryan Base Years in years ago. In which when I was trying to this before you guys even launched quick funnels in also cite you know. Everyone's making all this money emails I. Don't get it then he's. Teaching Teach you how to grow your company in a different way. And, riding a really unique perspective. He's a Cyclo. The guys in this industry. They're going to do a lot of stuff that will work for your businesses, but don't look out him. In a negative way, be open have open is be willing to listen. Because he had a lot of smart tons of people in this industry. Don't judge do anything. They just come in and take their tactics and apply it to old school larger businesses, and that's where the money is, and I really took that to heart and leveraging the strategies that I've learned from. From you guys are Ryan or frank of the world, tigger businesses because it's so much easier to use your tactics on businesses that already making tens of millions of billions of dollars like they see growth much faster. You like the way you guys do. Cancellation are upsells. doing one hundred million dollars a month in revenue self-service just threw a website with no ads of a big brand adding those upsell. You get a five percent. It really moves the needle because it's like pure profit, right? I love it. No, it's did fantastic and I. think that's the. I think it's one of your skill sets been able to find those little tiny things in our world work extremely well in in the other world, but you've also been able to take a lot of things that were from again from a p. and G. standpoint from other an adobe or other large ones. To to see those things that we get using ours. That has been valuable to us again. Let's you get the biggest mistake that people make in. This industry in the ones we're talking about all the people we know. Everyone picks a really tiny town. Total addressable market seriously most people pick a really small town. Though Oh my God this businesses scaling yet like the biggest player space may make twenty million dollars a year or the like I'm going to sell impo. Hawks Hamic killing unlike all your friends you sell INFO`products still make more than ten million a year twenty lucky and we're not trying to talk. Say does not a lot of money I would love ten million dollars. Getty had his. It's much easier to be like I'm going to go. After salesforce that is where two hundred billion dollars and I want a fraction of a percent of their market. It's easier to take a small fraction of a huge market than it is to take a large chunk of a small market and I think that's a mistake that entrepreneurs in this space might as well well-made which. We don't go after big. Problems. You only just think about it could from those amazing business I'm doing hope you'll. Marketing is great, but like if we solve problems related to like Baid, gain credit cards like everyday problems just imagine if he took the skill sets that you and I haven't applied to normal businesses. You'd have much businesses. Because The credit card. Everyone needs transportation. Right he like. Got Actually a super bowl. I'll talk to you more line on the banking side. It's something of. Interest, actually it's one of the things we're looking at doing awesome things with. Appreciate that and I think. Again the the idea as far as TAM and understanding, how larger your marketplace releases! So often we talk about a blue oceans, red oceans, and trying to take this massive piece and. Really realizing that. You can do extremely well on a small piece of a very very large market, and too often, we try to become the big fish in a little tiny bond instead of the. It's like I don't care. If anyone knows me, I just want to after a big. I'm the same way I don't. My name doesn't matter that much. I don't care if they know Neil to tell us they doesn't irrelevant. You know if they succeeded. They grown after big mark, and I'm happy I love it. Why free shape that? Exists for your time as will any other parting words to our audience, or before we let you go. If you're studying. Click final site. You're trying to make money. You guys already teach all the stuff that they need to know. But one thing Kemp says we ended the call with this. Pick a big town. If you pick a town when you're using finals, you're much more likely to succeed. Get Revenue, Chris this very tidy product for this tiny market. You're barely GONNA make money. If you have all the right tools, you pick a bad market. It's harder to make money flipping bigger mind. So much thanks..
How to Build Killer Reporting to Uncover New Growth Ideas
"Welcome to another episode of marketing, school. I'm Eric Su. And I'm Neil Patel and today we're GONNA. Talk about how to build killer reporting to uncover new growth ideas so killer reporting. What does that mean exactly? What do we mean by killer reporting Neil? So killer reporting is anything that gives you actionable insights so that way you know what to focus on because you go into Google analytics or data studio, whatever one you're using, and you end up spending your time looking at a ton of reports and attended numbers, and then I bet you I literally had about one hundred bucks. I bet that you probably don't do anything with that data other than I add better odds worse will. Will Cool, but what are you GonNa? Do with it and if you don't do anything with it, you're just wasting time looking at reports. Yeah, so I like coaling. What used to do in the early days was I would look at all. These people really smart analytics People Auch Kasich right Super Smart. Guy and there's another girl. Her name is Liz, so names Anne. It's just any lyrics, and they always have really cool templates to. To share. I'm like Oh. These guys know what they're doing. So what I would do is I'll just swipe a lot of these templates out I think about what I need I do. I need a really good paid media template. Do I really need a good seo template and that I would look for the people that are often writing about analytics, and oftentimes they're sharing these templates on their websites. War I would use something like. Like super metrics, which has a ton of templates out there specifically for social media paid media Seo, and then I would find what works for me. Then what I would do is I would customize it based on my needs. Obviously, we're all in different businesses raw different stages, but you've got to think about what your needs are. I find a template an adjusted attempts your needs, and then it's GonNa make your life a lot easier. The other thing too is funny enough. I released whole Youtube. Course teaching people how to use Google analytics instead of reporting. But if you go to Neil Patel dot com slash spraining. Click on SEO unlocked I. Believe it's under week six I breakdown literally how to set up alerts in Google analytics as well as a setup reporting the correct ways you can actually get insights and focus on making changes was also a ton of other you videos by other people that breakdown how to do that as law, but that's the key is if you don't set up. Up Your Foundation right and it's not just gold. Tracking tracking is one thing, but you also don't want to be spending your time in analytics every single day. If you don't need to. Because you're busy of tons of things to do so I love setting up alerts, where notifies me when things are going really good or really bad, and what's causing it to go up or down so that way nowhere where to focus on what ted? Just when things go really good account for like for example someone writing about US and driving a lot of leads as We had them up and try to buy a AD campaign from them or try to partner with us, so that gives us ideas as well, but the key is to up your reporting correctly, and if you don't do that from day one, you're just going to waste hours in garage and I know we've all done it some. Have you guys avoid doing that? If you have a little money. I mean there's a lot of these great analytics consultants you can pick up from upward could be a great spot, but even marketer higher dot com, and this is a guy named G, a Ninja or analytics Ninja Jeff. Sawyers another guy. If you have some money to pay them for you, ultimately, it saves you a lot of time. That's great deals. Point I've had. The same alerts set over nine years ago from Google analytics. I still get those alerts I. Forgot to turn. Turn them off by these alerts will tell me what might traffic up ten percent down twenty percent. Right they on day. How am I doing week? On Week House conversion rate doing right? You want to have these things informing you, so you can make a swift decision. Otherwise what happens is you're so busy with their day to day that you forget about these things or whoever's running your? Whoever's running? A reporting should be tracking that that we can call it out. There was a big issue.
How to Leverage Long-Tail Keywords to Supercharge Your Traffic
"Welcome to another episode of marketing. School I'm Eric Su and I'm Neil. Patel today. We're GONNA talk about how to leverage long tail keywords to supercharge your traffic. So long tail keywords are keywords that are three four five word phrases, not those one or two words, not key words like credit or auto, insurance or cars. Those are all had terms. We're talking about things like cheap auto insurance. That's example of a long tail keyword, and the thing is is like what most people don't realize. Is You already rank for some key words even if you'll get a thousand visitors a month or five hundred visitors? If you actually go to Google search console. See what you're ranking or. And, you take a longer tail variations of that keyword, so even if the term, your ranking for is a forward term like California cheap insurance. You can end up going in finding variations and then rank for five six or seven word terms. Yes, they don't get search as much, but if you're already ranking for terms on, you know, Google added in longer tail variations of that term, even if it's adding additional word or two words at the end and a great way to boost your travel, your one of the biggest things we did with this I mean in the old way of doing this. Is Yes, you gotTA. Do Your keyword research you can use. Uber suggests there's a lot of different tools out there, but when you think about creating your content, one of probably the biggest pain in about is, let's say you hire other writers. They don't necessarily know how to do keyword research. They're not going to want to spend time learning how to use a new SEO tool. What if you train them up on how to do? Do It, you know Neil's got videos on youtube for free I have videos as well and how you can do it. That's an easy way to put long 'til keywords into your content because the beauty we always talk about importance of upgrading your content or maintaining your content so whatever you do that. Let's say you have a piece. That's driving a good amount of traffic. Let's say a couple of thousand visits a month you had. Had a paragraph to it maybe every other month, or so now in that paragraph, it's usually stuff it with a bunch of stuff. That's useless. You got to think about not only am I gonNa do the keyword research for keywords at a relevant to add into it, but also think about how do I continue to make the experience better how to add more value to the piece that I'm upgrading and then you're able to add. Add in these long tail keywords to existing content or even content that you're on new content that you're producing. You're naturally going to pick up more traffic from doing it. A lot of people don't think about the long tail, oftentimes, even today in two thousand and twenty people still think about. Oh, I should be ranking for basketball shoes instead of thinking about Air Jordan, basketball, shoes, or something like that, which is more long tail? Another easy strategy that you can end up. Using is a and this will I like to funny enough actually mentioned the content decay tool today in one of my blog posts, but we like doing is we look at the content that's getting traffic that has been decaying over time, and then we go to those posts. Refresh them up in refreshing boost our traffic, but at the same time we'll do keyword research, or whatever you want us and go find more longer, tha variations and shove him into the article. Shove. Literally mean just plays there. Their a flow hassled. Sound right has make sense has be I informed optimized for the user, not Google, and what will find is not only are we able to get back our traffic that we lost who were able to get back even more traffic than what we had originally before the contest started came. Because we update and make it better, we also added and other term variations of the Iraqi Raines.
Can You Really Change Your Life with 1 Piece of Content
"Super committed to your success online. We've worked with them to a special offer. Just remarking school listeners, all you have to do is go to dream host dot com slash marking school to learn more and get your website online today. Welcome to another episode of Marketing School I'm Eric Su and Neil Patel and today? We're GONNA. Talk about if you can really change your life with one piece of content, Oh my God. This is amazing all right so here. All start this off real quick. There's one piece I think neil can really just start rattling off examples, the answer to me at least is yes, because when I think about back lingo when Brian Deane really. Really took off. It's when he created that skyscraper tactic. He's a Condo so he coined a phrase, and then everyone started looking at dot. Skyscraper technique is basically creating a long form piece of content, but he explained it so well, and I think that really helped elevate his brand. That's just one example I think there's a lot more I can write off. I want to know what your answer is Neil and what examples you got. One piece of conduct definitely change. Your Life can change your. Business can change your marketing the issue that you're GONNA end up. Having is what is that one piece of content, and it's not always that you can planting what I'm. GonNa create in what's going to change my life. It's more so you put out a ton of content out there and some of it will hit really hard. Some of it won't and some of it will go viral and the one that goes viral and continuing linked to and used to in reference. That's the one that's GonNa Change Your Life, but it's hard. Hard to get to that one piece unless you go through dozens and dozens and dozens of articles that you right agreed I think it's to me writing away of really thinking. It's deeper thinking. It's articulating your thoughts because oftentimes. I'll find if I don't really know what I'm saying probably means I haven't spent enough time thinking about and writing actually forces me to think about it so I. I think it's really important that you get the reps in. Because if you guys read this book, it's called the talent code. There's this concept around mylan and Milot is basically you think about. About all the soccer players in the world, why is it that Brazilians are are so good? It's not 'cause they're from Brazil are to have any special training. It's because of the number of reps that they got because they play soccer or football on basketball courts like street ball, and they get a lot more touches on the ball. That's why they're the established. They've got more raps and that's why they have more talent. Right, so my point of saying that is just saying you get more wraps you write more kneel. I don't write nearly as much as we used at least I don't. Don't I think neil us so right once a week, but I think it's really important to get that skill going. Let me be not just writing videos as well, but get the reps going. Because you're going to suck with video, I suck with writing, and then you can really start to have a standout piece, but Neil. What are some examples you can think of I have one before why you think of it, so one guy that comes to mind he actually Gaetano. He's a VP of demand gen at next diva, so he wrote a piece before and I looked at Basically like at website was the called inbound dot org, which is now defunct, and he wrote a really good piece, so we actually commissioned him to write ten pieces for us. It was this really epic case study, and paid him a couple of thousand dollars, and we became friends after doing that, and then from there. You know introducing somebody else, but I wouldn't have known him if I didn't. Didn't hire him. If I didn't read his piece that one piece and we didn't hire him, and now he's doing amazing these for next eva and that one piece change everything speaking of next Eva Yaniv. WHO's a good friend? She found me through one piece of content, and that's how we became friends, and that's how he. He also knows Neil to because of that one piece of constant so. Exchange everything and then for me. One of the piece of conduct credited really early on was advanced guide to SEO and like I. Don't know how many pages is really through e book with fancy designs. That really helped get my name out there. Another one that I never expected was how spending X. dollars what the amount was on clothes made me why dollars Oh. Yeah, and our friends saw that one. They're sharing it with me. Yeah, and that one really went viral and people. That does the interest rate, so you don't always know what's GonNa hit like I never expected the clothes one to do well. It was just random, and I wrote about it and I thought
Is It a Good Time to Start a Marketing Agency
"Welcome to another episode of Marketing School I'm Eric Su and I'm Neil Patel and today we're gonNA. Talk about if it's a good time to start a marketing agency so right now just to give context for everyone we're in the middle of covert, and we are in the middle of riots and protests right now the united. States at least so you have a lot going on, so neil I'll go to you I. Do you think it's a good time? Why or why not? So whether? It's a bad economy? Good economy, a recession, or there's things that you. You can't control. It's life i. do believe overtime things do go back to normal. You know specifically I'm talking about things I it. Where eventually go away so I believe anytime is a good time to start a business. As long as you think you can provide value critic product, critic, good service, you know even though there's a lot of people who aren't spending money. There always is other people who are spending money. Can you get to make an you generate sales to neal's point? There's people that are doing really well right now. There's people that have been. been absolutely crushed. The people that are doing well right now are spending while I'll give you an example. You know if you're running a of streaming business right now. You're probably doing better right now. If you're doing online education, you're probably doing better right now. Depending on what you sell, if you're P, you're probably doing better right now. So all that to say is at a time where the biggest agencies in the World Command, the largest budgets, big contracts, and all that a lot of people that are working with these large agencies they don't necessarily want to. To! Pay those dollars anymore. They want an opportunity to work with smaller shops. And this is your opportunity to to prove yourself, and if you're willing to craft a really good offer and get your foot in the door where you're not necessarily going to charge a lot of money up front, but you're GonNa get all these. You know smaller deals with larger companies. When you know, they can pay a lot later. You establish that relationship you take advantage of the Times right now, 'cause. They're also looking to shop for a deal. So you know, here's your chance. and. You Know Eric I know you deal with a lot of agencies in your agency accelerated permanent. Lot of them are starting up right now in trying to grow. What are you seeing? Are People doing well right now or they struggling right now and mentioned that there's always people spending money, but what of the results people are getting right now? Okay, so that's what I was amazed all these people. People that are willing to pay for the agency accelerator program right now looking. They're looking to grow because our businesses are thriving, so we had this one individual. He's based in the UK and they focused on smaller businesses side five clients last week. They just make a couple of tweaks. Another growing faster and then there's people that are looking to to that are looking to make a change in. In their business, because one person was focused on hospitality, and that's been totally decimated, but he's changing his business model right now and all of a sudden he's. He's getting more clients so I would say the people that were working with right now is it's maybe not the best apples is because these are people that are doing well. That are investing in this. So that's the caveat I say but. But they are looking to be aggressive, and they are looking to grow, and they do see a lot of people reaching out to them for different various services that that they have I. Think again. Going back to the point is during a downturn right now. I think it's a perfect time to start a business. It's a perfect time to learn and make mistakes where it's not going to be. A big issue. If you make these mistakes, put it that way so. Now for the people because they're probably are people that you've seen. I don't know as many agencies as you, but you've probably seen. People also drop in revenue due to Kobe I know we have and we lost clients lost a lot of stuff that wouldn't have happened if covid wasn't around, you know even though people are losing revenue right now. How are you seeing agency? Survive right now in. What are you seeing them due to grow right now this environment. Yeah, so they're changing up their offering, so for example anybody that has an events type of agency. They've switched over the virtual, and it's not the same original revenue that they had before because live events. You make a lot more because they cost a lot more, but at least they can recover some revenue and name of the game with businesses to survive. They need to survive and need to be able to hold through this and you know they'll be good to go other people I can tell you some are. Are pivoting into product services like a lower tier. Maybe it's not the original pricing been finding a lot of people are actually taking them up on it, so I think this really applies for business across the board I. Think if you are adaptable and you can make changes quickly. You don't just sit there I think you're going to be fine at the end of the day, but if you complain about it and you blame people I near. You're out there. Doing stupid things than you're GONNA be in trouble. And then, if you yourself were to credit agency right now, and you didn't have your brand your traffic. What would you do to get going and generate your first client if not your first three clients? Yeah. I mean I've done this before us. I'll go right back to that in a second, but I do want to say to everyone. There's a tool out there called startup runway dot io, so depending on what size your at right now if you have a couple employs a couple contractors I. I do think it's really important freedom map out a three scenarios, so if you are able to remain flat suit money revenue drops, or if you dropped twenty five percent, and if you draw fifty percent, it's GonNa. Show you how many months of runway you have left, and that runway is basically going to guide you and that's going to help. Spur you tack Shen or spirit you into action so to your question Neil. If I were starting out today and turn it back over to you. I know Brad. Nobody knows why I'm back in the day. When I first started, I was worthy attention was so I knew a lot of people were hanging on on asking Seo. Questions I think to saturated now, but now the question have to ask yourself is where all these people hanging out now. If I know my target market is hanging out on link, okay, can I make link did reach out to these people Lincoln. If they're hanging out on, you know in other areas like facebook groups. That I'M GONNA go over there, so I'm going to. To Go to where the attention is, I am going to be posting content at the same time. What happens is even right now with Lincoln. When people engage with me, I look at all the titles that engaged with me, and sometimes my team has access Wellington dill. Look at the titles as well and they'll be okay. This guy looks I might want to work with. I'm going to add him and I'm going to engage with him, and then that way you end up building relationship, and that's a really good way to build your client list so. Go any final words will turn over to you. What would you do I? Would go pick a niche I would then go and go to crunch base with for all the funded companies within the niche had a breakdown everything that they're doing wrong and tell them how they can fix it and breakdown step-by-step in hopes that some of them hire me because they could just in theory, they're venture funded. They needed to get results faster. So why wouldn't they pay me?
How to do a Daily Marketing Stand up
"Welcome to a another episode of marketing. School I'm Eric. Su and I'm Neil Patel and today we're GONNA. Talk about how to do a daily marketing standup so I think it's I good to understand what a stand up means in the context of what we're talking about at least. What I used to work tech companies or startups being in the past. We would always have this daily stand that where we would share what we did yesterday. What we're working on today and then anything were blocked on. Maybe how are feeling as well, but we do this every day and sometimes we might have an issue to solve at the end of it, which might? Might take five to ten minutes. If it takes longer than that, what will happen is generally put that into a longer meeting or just meet separately on it right, but the important thing is the communication that you're getting by interacting with other people especially when you're a smaller size, you WanNa make sure people are on the same page to have that alignment moving forward especially. Especially because a lot of us are remote right now, so let's go for example because you do daily. Stand up straight rocketing I. DON'T I'm curious how you, too. So I know with your agency accelerator. You're doing daily stamps right now. Right correct though resolve. Why don't you breakdown agency accelerator is, and it doesn't matter what Eric is doing. Marketing for the same type of. Of standup approach cause a little bit biased because i. know what he's GonNa end up saying either way. The same thing will work for any type of business, but once you first start off with what is your agency accelerator and then once you do that? Let's dive into what you guys are doing on a daily basis for stand up. Yeah, so our agency accelerator is. Is a coaching program for anybody that's trying to start or scale. There are services business, so it could be a coaching consulting agency type business because we've done it, not only me but I also take wisdom from other agency owners such as such as Neil. So that's what the program is, and that generally will run, either that could be a five hundred feet or could be. Be a monthly fee about about four figures a month, so it is a higher ticket. Offer now what we're doing with that Neil. I don't know how deep you want to go, but the reason we have a daily stand up is because we're running ads for, and we're just starting to wrap it now. We're still in the early stages of scaling it as we try. TRY TO FIGURE OUT PRODUCT MARKET FIT, but we need these daily stand ups. Make sure we're on the same page so so if you weren't doing ads, he's still do daily. Stand ups. No actually hate daily. Stand ups because it's an interruption of my day. You know like I'm pretty sure we equally hate phone calls I. Don't mind like off the cuff phone calls, but But I don't like having the set meeting every day at nine nine am for fifteen minutes just like there, so I hate it, but it's necessary. Okay, so for your daily. STANDUP, I agree with you in most teams. You don't really need a daily. Stand up unless you're doing. Ads or things are changing really rapidly because if you do daily, stand up and things aren't. Aren't changing like you're not doing ads. You're not trying to scale. You're just. GonNa wasting time, but if you are doing ads, especially for trying to scale daily standards are very useful, because the last thing you want to do is have been burned way too much money, and then lose arm and a leg. So what do you end up covering in your daily stand ups and And is there any difference in your stamps? Depending on the day of the week that it is because I know you don't have daily stance on a Saturday and a Sunday. Yeah, good call so Mondays. We operate off this book called Traction, which is the entrepreneurs operating system? That's a ninety minute meeting on Mondays. So that's a lot more involved were we'll talk about scorecards? Scorecards we'll talk. About will identify issues. We'll talk about customer play veteran headlines. There's a lot packed into that ninety minutes, but from Tuesday to Friday we have these fifteen minute meetings and everyone will go through the format. I gave you earlier. How are you feeling? What did you get done yesterday? Where you working on today? And what do you blocked on? Those are fine. Fine and if someone is blocked, were generally tried to tackle it together or else will move it off line that we covered earlier. The most important thing I would say to call here from a marketing perspective if you're running ads is we use a program called super metrics, and we have a scorecard that we're looking at daily right so the most important thing for us. US The top of the funnel metro that we look at like a hawk is the creative meaning we look at the click through rate the most we have very specific metrics were tracking daily. HOW MUCH YOU'RE SPENDING! What's our average frequency? Click the rates all the key metrics, and then if any metrics are read, so we have a traffic, light system, red, yellow and green, if If, anything is off the goal. Three days in a row will stop the meeting right there. Let's say okay. What's the issue right here? And let's put out a solution, and then we'll come back to solution, and we put that into us on us, so that's the high level. What's the biggest thing that you've learned from doing your daily stand ups? Yeah I think the. The biggest thing like I mentioned earlier is having that sense of alignment the one thing I can share his new. When you and I were both in Florida before the craziness happen I met with the people over Agora, and they said the biggest secret to their success. What they think is that they are very good at communicating sharing data amongst all their organizations, but. But I think the fact that we're all looking at it and we're all align like Oh, man, there's something wrong to create of. What can I do to help were jumping on it versus waiting a week I. Think the cadence and the sense of urgency. Is there especially when we're? We're not even spending like a lot right now. We're just starting to. We're learning enough. Eight hundred thousand dollars a day. We're looking to wrap it obviously, but that's a decent amount where we should be at least tracking because we're. We're getting ready to wrap
Why Learning to Say "No" Will Accelerate Your Success
"Welcome to another episode of Marketing School I'm Eric. Su and I'm Neil Patel and today. We're GONNA. Talk about why learning to say no will accelerate your success. Let's reframe this real quick and early days Neil when you're starting out as an entrepreneur. You would always look at the newest opportunities. And what would you do about those opportunities? I always said not always what most cases I said. Yes, and that's what ended up causing me to do one too many things derailing my focus and funny enough 'cause less success over time I think what Neil's also saying is a lot of us become more and more successful. You're going to have more and more opportunities coming your way, and you can either accept the fact that you're. You're drowning in opportunity, or you can do something about it and say no more and funny enough Steve Jobs said this in the past. He says what's really lead to apple. Success was the ability to say no. They said no way more things than they said yes to. And when he first came back to apple after he was fired, he shut down many different product lines, and that's just the basis of it. It's really saying no all the opportunities that you're drowning in. When you say no, and you end up focusing on the stuff that really matters. That's when you double down I was once talking to entrepreneur name Brian Lee, and he created a company called shootout with Kim Kardashian before that was legalzoom, and the most recent one was honest company with Jessica Alba. And I remember years and years ago I. Don't know Bryan while at all I. don't even know him really by interviewed him for my blog years and years ago, and he mentioned one thing that really resonated with me, and he said you need to have super laser focus only tried to do one thing at a time and the moment your growth slows down and you can't get it to keep growing. That's when you expand until then you just stick with what you're doing. Yeah more Buffett and Bill Gates when they first met I believe this is a story, or this wasn't when they first met someone albums. Like what's the secret to your success? They both wrote down one word on a piece of paper and flip it over, and they said focus was the main obey. And the other thing to do just to give more examples. You look at Zillow. You look at glass door. You look at all those companies it's who's the one guy that started all those companies again rich partner. Expedia, glass, door and Zillow, yeah, but he focused on each one. He didn't try to do all of them. At the same time, he took the domain expertise that he had is like I. Know How to build a two sided marketplace. I know how to take advantage of Joe I know that there is a gap in the marketplace attack that so he used the same thesis three times, but he didn't try to do them all at the same time and I can tell you. These guys are older and more experienced than I. can say Neal My. We're getting older. We're not up there yet with them. We don't have the. The experience that they have yet, but I can tell you as Neela I've gotten older. We've gotten better at saying. No, I'll say better than before, but still trying to get better at it. It's hard because we all have the shiny. Object Syndrome. And when you learn to say no, it'll make you really understand what you should be focusing on. Because there's so many opportunities out there. In many cases, we missed the ones that are the best ones because we say. Yes, to so many that we don't spend enough time uncovering the true potential of anyone, business or anyone, strategy or anyone concept, and the same goes with your marketing. Even in the air. Can I talk Omni Channel? Yes, you should go omni channel, but focus on one or two marketing tactics out once doom, really well before you expand into all in because there's not enough time in the day to do everything perfectly well, unless you have a massive team, the other thing is I would google the T. sheets, marketer, and really understand as a marketer that you should try to go deep on one. One thing and then you try to expand and get a little more breadth, but the depth is what you really want to folks when people talk about what Neal's known for Seo or what I'm doing for I think largely people was. This is weird, sometimes WANNA go speak at a conference. They don't know what to call way, so they called me an seo extraordinary and I don't know where the hell they got that from. The same problem yeah. Seo Eric. All right. Put into this box, but I guess that's what we know and Belize pisses me off sometimes when I'm lying. Put into a box, but you have to be okay with that because you try to be everything being nothing
How Much Equity Should You Give To Your Partners?
"To another episode of Marketing School I'm Eric Su and I'm Neil, Patel and today we're gonNA. Talk about how much equity you should give to your partners and I. Think Neil this maybe a good way for us to start this off after we kind of talk about a little bit is to share stories. Yeah, so equity guys just to recap. What percent of the company should you be giving to potential partners and I think the high level answer to that would be depends, but I think it'd be helpful for you guys to get an idea of how Neil I have thought about this historically and how we've done things, so neil you WANNA start. Yes so I'm a big believer and basing on value if you think someone is. Doing a lot of work, carrying majority of the way, or they should get majority of a are doing very little work. She get much lower of equity if they're doing half the work and pulling hathaway fighting half value than give them fifty percent, the reason I would vary it a law and don't always look at it as you deserve the majority or you deserve, the least amount is if someone else is doing the majority of the working. They're carrying the company and you do very little, but you own a big chunk or more than half eventually they're not going to be. Happiness can create friction. And then eventually the business can end up going to zero or does not work out on the flip side. If you own majority an were, you can also think about the opposite way as well right so in essence well I've learned and I've done so many different business partnerships says it has to be equal based on the value and effort that each partner is providing, and that could be one partners, providing more money or do. Do More work or they're bringing more deals are revenue. However, you want to slice dice. Yeah, and one way I think people might be thinking. Hey, like what if I want this to be an exact science? I think it's tough to make an exact science, but if you want to do it, there actually is a way to make it a lot more mathematical. There's a website I, think it's called slicing pie so slicing it. Slicing Piedras actually a book on do and basically you actually have to record how many hours you're putting in for the year and I think at the end of the year it calculates equity you got now. That is much more mathematic, but to Neal's point. Let's say somebody joins a company and they want equi now I think it's good to entertain the conversation, but really it's basically a negotiation. You're having so okay. You want equity in the company. How much do you want? Okay? You want twenty percent. Okay? Why do you want twenty percent? Okay, how? How much work have you put in so far? How much money are you going to put in now? If it's really zero zero, starting out I'm just joining because I'm talented. That's hard to compute because if the companies are doing well, you've been doing it for five years. You put in the sweat equity and you put in the money already and this person just come in and say I want this. I think they're probably being unreasonable, but if they're being reasonable, then continued negotiation. I think you've gotTA. Make all parties. Happy on that front, so I. I think with partnerships in the past. We can just talk about our partnership here. Neil like fifty fifty right down the line, so that's true so in general. What do you do with all your partnerships? Because you have multiple partnerships, some are less than fifty fifty summer more than fifty fifty. How do view it? Yeah, so let's look at the software side of things so originally it was two co founders that this is for click flow so I starting out with sixty percent, and a he started out with forty percent of the company and the reason. Reason for that was because I was using my social capital, so I was getting people to put in money for the company secondly Ozzy Mike Capital as well third was using my social capital to get US customers at the same time, and so he thought that was more valuable, and he also wanted me to handle the recruiting financing division all that kind of stuff, and he was going to handle strictly to technical side of things, so that's how we split it that way and we agreed, and it was fair to really know fights on that front. Have you ever had business partnerships, not out and people are fighting and arguing yeah. I mean Oh single rain. Were you were a partner before two? Yeah years ago. Why didn't it work? Single Green didn't work out I guess or the Partnership Workout Right? There's many reasons why the company didn't work out, but why the partnerships not work out partial didn't work. This is my opinion. I think the level of work was not distributed. Some of the people that had equity were no longer putting in the work, and so that actually caused issues friction, because it was like I'm putting in this world and this person just kind of sitting on the size I. think there. There is kind of that going on, but at the same time the company wasn't doing that while anymore. Period because of all the algorithm updates that google was making so cash was coming in, so that led them more stress and people were just like. Forget it at this point is like the company's not really worth anything that was where I think it landed, and then there were five partners as myself a zoo and there were three other people, and that's what happened. Look, at the end of the day business partnerships are GonNa go to ups and downs, oil and a finding out is equity mainly becomes a problem when you're making money when you're not making money, no one really cares for some reason. Even when partners are all happy when money starts rolling in dozen people get greedy and picky and have issues, and that's why it's not structured fairly at the beginning, it creates issues wants money is trying to be made.
The 7 Remote Work Trends That Will Impact Your Business
"Welcome to another episode, of marketing, school I'm Eric Su and I'm Neil. Patel and today. We're GONNA. Talk about the seven remote work trends that will impact your business, so we're still in the thick of it five twenty eight. This is may twenty eighth twenty twenty, so there's there's been a lot of chatter about remote work, and we believe it's going to continue right like so eric and. And I? Believe with them opening up more more stuff were already seeing a trend of covid spreading more in resurging backup. Sadly so Moyo working is a huge trend yard seen companies like twitter. Saying you don't have to come back to work if you don't want to. Yeah, so I guess that's that's really the the first one right there. It's I think there's GonNa be a lot more. People can't twitter. People look at facebook's people saying like Oh. They're saying you don't need a comeback for the rest of the year. Whereas companies like Microsoft are kind of waiting and seeing what develops I think what's going to happen is some people are still going to have a semblance of an office because I was looking at a twitter poll the other day I I think actually heating, put it up. He jaw and couple of thousand people responded to it. Maybe it was somebody else, but it was basically saying. Saying look how many of you are would like to come back into office. How many would like to go purely remote? And how many of you want a hybrid? The vast majority of people picked that they wanted to go. Hybrid and I think hybrid is the motto of the future sure he can socially distance, and all that but I think coming to the office, maybe two or three days a week under the other days are remote i. think that's what's going to work and before turnover to uni all. The Israeli government or Israeli scientists came up with a smart model saying hey, why don't you try a four ten model meaning you come into the office four days a week virus six fourteen days to incubate so four days. You come into office the other ten days. You don't come back and then boom. You're back again like next next. Monday so I. I see that potentially being an option as well. That's. The other big trend that I see is people are moving towards different communication channels like. I know in our office. We used to have so many meetings. The amount of time people spend on meetings at one point was just so ridiculous. Start enforcing policies on how many people could be in meetings because we don't want people wasting time in meetings versus actually getting work done and when you look at this is what we found. Is that people using zoom more slack? Mormeck soft teams more, they're actually getting more efficient and people are learning how to get work done from their home. Same Time we've also found that some people aren't good at working remotely. Some people are amazing at it. Others aren't so with your business. You're going to have to figure out how to adapt and how to help people transition and teach them how to work remotely 'cause not everyone's used to. Yup and then this is number three. Number three cut into Neil's point. I would say. There is zoom fatigue or Google meet. Fatigue is very real right now so i. just mentioned like I think. The last time recorded this the week before maybe that week. I was camping out at twelve calls. They even know how it got to that point where Mike. Allen Rogers booked up, but at the very end of the day as just. It's straight up like depression and like I feel like it's Friday every time that happened so I. Actually see less zoom meetings happening so sometimes what I do now. Instead of doing zoom calls I say hey, let's just do a phone call, and then that way. You don't have to keep looking at the screen. The whole time goes. By the end of the day you're just you're the vegetable so I see I. See changes happening totally number four. Another big thing that you're going to have to start. Taking into account is hours. So what we're seeing is businesses normally would be open from eight to five or whatever the hours may be, we're seeing. People are starting to work more sporadic hours. They still may be getting the work done, but they may stay earlier. Finish later or start later and finish earlier and just be more efficient work less. Less hours in one day, but the next day they may end up working quite a bit more hours because they're also adapting to their family life with other people being in their homes, their kids or their kids having to do zoom school calls, so they had to be there for the kids and help them through that as well so I think one thing that your business has to learn how to adapt to. Is People not working eight hours consistent and working during random hours and time and as long as. As they get the work done, you shouldn't really complain much or have much base. You
What You Can Learn From Black Hat SEOs
"To another episode of marketing. School, I'm Eric. Su and I'm Neil Patel and today. We're GONNA. Talk about what you can learn from black hat seo, so if you haven't checked out the last two episodes. We got what you can learn from Internet. Marketers what you can learn from growth hackers and today we're GONNA. Talk about what you can learn from black hat. Seo's so let's talk about that. What does that mean to you? Kneel? I'll tell them what it means to me. Sure Black S heels are people who are willing to do stuff that's against. Let's say Google policies or any search engines guidelines hall sees to get rankings when look at black, Seo's you can find a lot of what they think or lot of the tactics that they're doing on some forms like there's a blackout forum. There's quite quite a few blackout forms blackout role that believe is a main one or the most popular one at all of them, but check it out and you'll see the tactics that. That people are doing, and they're not all doing shady stuff on those forms, and they're not always necessarily bending Google skylines, but in essence that form is for people who are willing to do whatever to try to get the rankings I remember when you own quick sprouts. There was this one graph you showed from Serpine Q. I actually pulled out from blackout form when I showed it to you, and then you use it in a blog post that lou him up anyway. My point is when I think. Think about Black Seo's when I was first starting out at Seo I was like I'm going to try everything I'm GonNa Learn White Hat, learn black, because I knew that if I did black-eyed gray hat stuff on my own websites just to test it out to see what would happen, I would understand how far I could push it. And what I realized from having these initial websites was whenever I tried these black tactics. It was very easy. Come easy go. It didn't feel right. It didn't feel like. Like I was adding value into the ecosystem bells lesson for me because I was like okay. If I'm not adding value into ecosystem, and it feels like I'm spamming. I probably am spamming so what I learned to flip, the switch and I was like okay. Let's think about the long-term. Instead that made things a lot easier and to be frank I'm not really good at blandings up very quickly. What I've been good at is slow, boring, consistent growth over time. That's one thing I learned from it. For me is I look at these forms and stuff like that I'll see the tactics that they're using to try to get higher rankings, and for me a lot of times it helps Dow Day on what's really moving the needle for Google or what direction that algorithm is going. Sometimes we'll talk about how they're doing private blogging networks, getting high rankings or use the exact match domains, and then they'll. They'll say Oh, they just happen your exact match. Domain names I got hit like they used to be grade or my private blog number got hit. He gives me key insights on where the is going. Be Some people share their data most of them anonymously, and they won't share their URL's, but that's fine. It just gives you insights on what's happening with the algorithms thrashing the search engines are heading. And what I learned to observing black-eyed marketers is that. You don't WanNa. Put all your eggs in one basket meaning. I've seen a lot of them. They invest everything into Seo and then all their properties get burned up and what ends up happening is they ended up just blaming. Google for their circumstances all the income that they had in the past. Maybe they could have been doing. Six figures profit a month in some cases even up to seven invaders, everything just disappears overnight, so what I learned is you have to diversify, and even if you're doing things the right way, you cannot just trust one channel in today's Day and age. If you're bet everything I think from a business perspective overall I think that's not being very smart. Totally have nothing else from my end. Add One more. Kind of Neal's point, I remember in the past waste. Read these forums. You're probably reading them again. When I used to reduce forms, there's a couple people in there that were building these pin's or these private blogging networks. They would actually sell it as a service, so it became assessing, and everyone started buying it. I was like Oh. Wow, you can see which business models are working. Quite the next day those businesses will go up in. Flames is like Oh my God. I don't know how they caught on my ps. One thing I will say is maybe in some cases you shouldn't advertise when something's working really really really well, because in some cases when you talk to other issues right now, they're still doing pbs and it's actually working, but they're not bragging to the world or talking about everywhere. And Eric and I are recommending that. You do stuff that we don't do PBS by the way we yet. Yet. We're big believers that you should just do what the long term. Even if the results aren't as good as longevity, you'll do way better and what's funny. Enough is user experiences. What's GonNa end up crushing funny enough Google, publishing a post on how they're rolling out more user experience within the algorithm say that for different but just to give a little preview you about customer experience Amazon. They just obsess over the customer user expensive. Just obsess over that and you do it for extended period of time. You'll be fine. I'll just double down again anytime. I've tried something. That's gray black in the early days of me doing this learning this. Easy come easy go and never felt right, and that's why I. Don't do any of it. Now I'd just rather do the boring stuff same with meal.
"neil patel" Discussed on Marketing School
"I've Eric Su and today we're GonNa talk about how Neil Patel tell gets ahead of his competitors because we're coming up on the New Year and you know it's good to know how some people think of the things differently right so people have different tactical ways of what do we think. So Neil. How do you get ahead of your competitors at yeah of curious? Let's go so I do two things. The first thing I do before the end it year is I worked during the holidays. It gives me many more hours than my competitors. You know yet. Assume that everyone's GONNA do whatever it takes to succeed seed Michael Moritz once said this when he's talking about China and he got a lot of crap but he was talking about how in China they work six days a week. Like it's not. Just you know Monday through Thursday. Believed they work Monday through Saturday. Some even work Monday through Sunday and their days alike eleven plus our days so if you just work more hours assume you can do. Efficiently gives you a huge leg up and I think you also very similar with your work ethic as well. This is true. Maybe it's the Asian. That's it us while okay do anything I guess so I think this goes both ways of Ab. I'll talk about in the next podcast. But when's the last time you took a vacation. They should. You could ask these back to me. Yeah I took a vacation last week or the week before I take vacation probably the at least once every two three months support at. What are you doing on vacations? Are you working or are you just completely disconnected my my indications that aren't really like quote unquote real vacations like a lot of San Diego per speaking engagement offices also down there so go into the office and work allows to do speaking being in the same time. So I'm making money there. I'll take my wife and kid and all like take a few hours out of the day go to the beach so that when everyone's happy the oil do dinners. You know two three times a week and just relax. Modifications are fully occasions. More like word -CATIONS and I'm working and also spending time with family so you're basically finding a way to integrate. You're not separating work and life right it's together. It's you're integrating them. Yes yeah so I integrate on my talk to my wife about work all the time I talked to my baby about the stock market. The economy will tag team business but she probably doesn't understand anything adding other than she spits at me in the last after but a founded work really well and I don't necessarily take a break on the weekends so I'll do things like like when we were in San Diego. During the day I came back to our hotel room and I took my wife and daughter to the beach and we spent like two three hours walking around going to the beach talking. I want I do this. I'm not on my phone. I stay disconnected. I just spend quality time with family and being the same feeling kneeling record a podcast in advance. So it's not Halloween yet. Technically woman recording this podcast. You know like this weekend I'm GonNa do Pumpkin patches with my daughter my why and next weekend on next week. Also do some Halloween activities and stuff like that during the day as law. Nice family man Neil. The other thing to deal is sometimes we talk to each other at Weird Times. You know where people are basically disconnected. We're still talking on the phone like eight. PM Nine PM things like that. Yes so and that's right because we were constantly constantly working and the reason we do this. We WanNa win right so the vacations Eric. Kinda does the As well discuss this in the next episode or vacations or whatever you want to end up calling them but yeah that helps us energize and that helps us. You know work extremely hard because if you just work constantly for you're a year straight notifications. No free time. No watching Netflix for doing things. That are useless. That aren't needed. You'RE GONNA get burned out the other thing Ah I do. That's worked really well. Is I planned. Partnerships typically from November and December of each year so like for example Apple Guber suggests is a free tool that I ended up building. I'll say it'd be really good to build a web slugging. Most people don't know this because of the licensing in Mosul Mosul Build plug-ins Jack almost all of someone's code and just released a savings act plug in and I'm not saying I would do that. You can't end the reasons. Say almost all because some of the code that you can't do that with the technique news the developer. But like I don't have a wordpress plugin a chrome So things at all due in the next few hugh months is I've been hitting people up. Forty haven't he's like. Hey I want a creative different version of your plugging XYZ CHANGES DO rupture being flip. You drive users. Whatever it may be soggy super created so that we can move extremely fast while most people they just go traditional Rawson being like? Hey let me go and our competitors are doing this. I'M GONNA go to walk. That takes a lot of time and money. I don't have either of those things so what I do is I try to forget. Forgot unique creative ways to get ahead just partying with people who can give me the white label solutions or modify. What they have throw less money than have to? If I had to build up from scratch and I can get ahead much quicker all right so that is it for today. This is how neil gets ahead of his competitor. So people enjoyed it. And if you like you're seeing Neilan I in person and we are doing these in person. Events is called the growth accelerator were duties a couple times a year. You could apply markings go the flash live. That's L I v not to learn more and don't forget to view subscribe to this podcast because it helps us grow and we'll see you tomorrow. We appreciate you joining us for this session of Marketing School. Be Sure to rate review and subscribe to the show and visit marketing school dot. I O for more resources based on today's topic as well as access to more episodes that will help viewpoint true marketing success. That's marketing school dot. Io until next time class dismissed..
"neil patel" Discussed on Mixergy
"It works. I got paid one hundred ten grand to steal in how paypal's great where on you to, I had to pay this Famer put the disclaim. Oh, you mean on your YouTube channel? Yeah. Works people pay for the all day long element in. They're like, would you do video for PayPal for one hundred ten gun lighten? How long is the video like a few minutes? I'm like sounds like what about, like whatever you want? Like sounds good. That's where I had a hard time trying to figure out what to talk to you about. Because there is this. It's not just here. I actually don't want you on, on YouTube ever, but I do see you on, on Facebook, and you do just stand in front of a white wall, someone shooting video and clipping you. It's giving me maybe the same stuff that might find on your blog. But I prefer it to there's a bunch of different things going on for you. Let's go back then to the thing that didn't work out kiss metrics what, what's your take on? What happened there, actually let subscribe with kiss? Metrics was, and then what's your take on what happened? Yes, kiss metrics was web analytics company to optimize for your lifetime by the customer. He Michael onto the company within the first year or two years. Let's two years, we got to around five hundred grand a month in reoccurring revenue. Roughly around there. We got a PC investigation class action lawsuit rail. The company CEO came in place. Didn't work out. It put an another dependent another new CEO. He didn't work out either and the company's revenue stayed the same if not decreased over time. They're never able to continue to grow it. And yes, oh, I heard from one of their ex-employees 'cause I know most employs. Right. Even hired him. He's a. Yeah. Struggle to the second round the whales, and I knew they got a lot of traffic. So I head of the guy has Keno. If you're not generating revenue from the site, your audience is probably not right. Whatever it may be. You know, you wanna half a million bucks for the domain, and he's a site, the d'alene Nelson from a half a million bucks. So then within like he got board approval right away. Thirty days wired him the money whenever he gave me the legal contract. I sent it off. And then it was all redirected everything from that site. Redirected directly to Neil Patel dot com, right? Yes. But I gave them a sweetheart deal. So I structured, the deal, like, look, I know if I tell you to switch your main in thirty days to heart. I'll give you the half a million up front. I'll even pay to maintain the blog, which was estimated around fifty thousand dollar. So it'd take on that expense, and on top of that use it for another six months. And then after all, take ownership and gives you time to transition and then I transferred to Neil Patel dot com because that blog ranks a lot of marketing terms. I knew what each of those visitors are worth because in my ad agency were monetize ING, this traffic and converting them into lead solve the basic math. And I'm like, oh, I can get my money back in a few months on, like Down's. Good. Sign me out. What, what I don't get is even are you link? Past articles from kiss metrics, bog to a U mapping them to your own blog posts. Or is it just you are got it, redirected it? So I took those blog post moved into Neil Patel in redirected. So if you submitted a guest Andrew Warner your guts posted on yelp, tell it still says written by Andrew Warner excetera. Saying links if any block host was written by me, 'cause I wrote a lot of the content as well on the kiss metrics, bog, that just got moved over. I'd have to say, written by Neil Patel, those already rent by I see okay?.
"neil patel" Discussed on The MMA Hour with Ariel Helwani
"Stay frosty. Everybody. I'm Neil Patel editor and chief the verge and this is the verge cast. I is the flagship podcast is the verge every week. We cover the latest in tech news reviews. We took a critical look at what is going on now and next in the world with tech show's by me, our executive editor, not your friend and Paul Miller. It just feels like there's something wrong with all computers, though. Don't you think that sometimes we do that on Fridays and on Tuesdays interview episode IV in talking to all kinds of influential people in around the world attack. We talked to Microsoft founder Bill Gates about his philanthropic efforts. You can design systems without having to reveal any individuals particular medical record journalists academics, Lena Khan who thinks that we should be doing way more to break up giant companies like Amazon Facebook, hindsight allowing casebooks to buy up. Both what's up and Instagram proof have been the wrong call and we talked to tech CEO's videos Bill Baxter who explained exactly how smart TV manufacturers make their money. It's about post purchase monetization of the TV. It's ads. It's ad. Check us out every Friday to your everything intact. From new iphone leaks to breaking down Facebook's ongoing issues with prime. See to just me and Paul ranting each other about the role of the government and check us out on Tuesdays. When I have seen every episode. Subscribe diverse wherever podcasts are served. We'll see then..
"neil patel" Discussed on Self Made Man
"Cool. That's super helpful theory go, we'll Neil. This has been. This has been fantastic. It's in Iowa pinning area of marketing that again, I've never pursued, but that's on the agenda and the priority list. Now that we're, you know, have a long-term vision for self made man in what we're building here. You mentioned earlier that your ideal consultant clients are folks who do intend mill your plus. If someone wants to go learn from you and they're not at that point yet, maybe they're just starting out what's their best option. Neil Patel dot com. And it's blog. Everything is three. There really are no paid options. Just I give it all away for free rather go. Awesome. Awesome will. Thank you so much. This has been. This has been fantastic as usual, and it's a, it's a pleasure to be able to. Have you on the show here in the to call you a friend in colleagues. Thanks so much for the time today in a problem. Absolutely. We'll guys check out Neil Patel dot com and dive into what he's posting. They're for free. It's absolutely amazing and and see if you can study, you know what they're doing from a marketing perspective when it comes to those exit pops and things like that as well. I know whenever I come across a really smart marketer, who's having a lot of success. I always screen capture things. I do video recording and Adam to my swipe file so that I can go back and reference reference those pieces of knowledge. Essentially in examples when we're ready to implement those strategies, highly recommend that you'd be the same. So thank you so much as always an, we'll see next week take care.
"neil patel" Discussed on Self Made Man
"Subsidiaries of General Motors, car company. That's their mortgage division. There camping, you know, division is back on it was an, we're driving traffic and we're wasting all this money. We lost the contract because I stopped spending money on places that weren't generating any sales little did I realize the guy's gonna get upset. She wouldn't get that budget for the next quarter. So we critic crazy egg to figure out, hey, how can we show people in visual format? What's making your visitors convert in what's not making them convert? And then from there create another sass company called kiss metrics that one didn't work out. At least for me being the founder I under gained looted known for other than my own these days have at agency called Neil Patel. Digital and quite a peace offer companies as well. So you do a lot of consulting firm. For large companies specifically around organic traffic strategies who are some of the clients that we might know about yet from Amazon, Thomson Reuters to EBay to buy com NBC what lists keeps going on and on. Got hit by Mike soft other day, have done work for Google. I have spoken out Facebook have done work with them as well, but yet the list keeps going on. That's amazing. So clearly mildly qualified to talk about what we're going to talk about today. So I'm gonna just handed over to you. You know, organic traffic is something that I've never paid attention to because I didn't have any control over it right. If for me, if I need to generate revenue and predictable somewhat stable manner, I've always turned to pay because I, you know, I have some degree of control over what we're doing there, but at the same time, if you can create a long-term strategy because we're get traffic typically requires, you know, a longer time horizon. It can become this incredible competitive advantage that is very, very difficult to come up against down the road. So one would you agree with that in to where do you start? How do you put together a strategy and a game plan for organic traffic? I would agree with that. Now, let's take you take your website. Is example that make that's gonna be a little embarrassing, but let's go. This us up. Fix that. If you look at my paid ad skills in my conversion skills compared to your mind suck right. Maybe maybe I doubt that. But anyway, let's go ahead because we were talking about my my platform. That's one of the reasons I built self made man. It was to target and build up a substantial base of organic traffic, and this is the first are meeting early was kind of the first time I've had someone's help with your skill set to go through it and immediately was like, here's what we need to work on. Here's what you need to change, and here's how you can approve it. And I was like, wow, we've made some pretty big strategic error so far that you could identify immediately..
"neil patel" Discussed on Marketing School
"Get ready for your deep dose of marketing strategies intact is from entrepreneurs with the guile and experience to help find success in any marketing capacity you're listening to marketing school with your instructors neil patel and eric soon welcome to a another episode of marketing school i'm eric zoo and i'm you'll patel and today it would to talk about what you should do when you're revenue kinks than neil this is probably happen a couple of times your businesses the top into my businesses so do you want to go first yeah you look at people you can look at me you can look at the ilan must that gave esnard sharks the peter deals of the world i don't care who they are everyone has her ups and downs no business just keeps climbing for ever apple once was struggling and they needed a bailout for microsoft so that makes up invested one hundred million dollars them so that way they wouldn't go bankrupt and makes up what i have antitrust lawsuits up the wazoo everyone has revenue pitfalls and downfalls again the question is just when so what you need to do is go back and focus there's something that major business work really well and the reason a lot of times where i see is people's revenue tanks because they're distracted they're doing too many things they're trying to innovate they're trying to expand and yes that's all good stuff but if you lose your focus on your main revenue source it's gonna start dropping you can't forget that golden goose it doesn't matter if the golden goose is sexy anymore is still producing you know golden eggs so make sure you're always building upon a working at it and making it better the second reason that i see most pupils revenue drop is they stopped innovating their core product forget creating new stuff they stopped innovating their core product and if competition comes out because technology is always getting easier and easier and better and a skidding cheaper eventually someone is gonna you know clean up your lunch take of your business because you just left your eyes off of it and you're going distracted and doing something else so always focus on your core business so era i highly recommend reading this book called rocket fuel.
"neil patel" Discussed on Marketing School
"Get ready for your deep dose of marketing strategies intact is from entrepreneurs with the guile and experience to help find success in any marketing capacity you're listening to marketing school with your instructors neil patel and eric soon mom them to a another episode of markieff bull i'm eric zoo and i'm neil patel and today at we're gonna talk about how to create a weapon art in less than forty five minutes so here's an easy way for you for those of you that are creating content already that have stuff already that you can see google analytics regency and facebook what's performed well already you could just convert debt into a weapon are right i talked about in the past there's a person over here her name is schilling johnson she does ito she used to do a lot of alive you know facebook videos and she converted the topics that worked into webinars rights to think about the stuff that you can repurpose i've talked about the content reusage work flow by aleida let's so you can go ahead and google that but think about what you can repurpose i literally just did this two days ago i took some of the elements that i like from certain blog post or certain kind of podcasts episodes i've done recently and i made it into a webinar that's how you can eat do it because you've already done that had the work already right or even if you don't have any continent all you can just go to buzz sumo that's be use easy saloh su emo bus sumo dot com look at whatever topics that are at that have performed well in the.
"neil patel" Discussed on Marketing School
"Get ready for your deep dose of marketing strategies intact deaths from entrepreneurs with the guile and experience to help find success in any marketing capacity you're listening to marketing school with your instructors neil patel and eric soon welcome to another episode of marketing school i merits do and i'm you'll patel add today we're going gonna talk about how we live in a world where common sense is no longer really common so what do you think about but this well how the world is today the world is really crazy right so forget all the political stuff that's happening but people these days especially when it comes to marketing and entrepreneurship they're like oh yeah you just got to do everything that is a logical and what's worked for the people well what's logical on works for other people has been seen so many times it doesn't work anymore for example ecommerce checkout out pages here's a question for you eric already know he knows the right answer does it convert better to have all the form fields on one page and make it simpler and easier for people or does it make sense to break down into two steps and make it more complicated and give people more clicks most people would say number two the routine number two you as in which ones better the more clicks they want more steps one collona no more literally ones like that's very widely onestep checkout us yeah but you're saying number two why does number to convert better because while i've seen it convert better because here's the thing when you do number two when you instead of having everything on one page it's less overwhelming right yes and you get people the micro commit yes yep yep and when he was talking about micro commitments is when you get someone to putting their name an email address and then they see the rest of the software like uh well already put in my name an email miles of complete the rest and you roughly see like a ten percent increase in conversions by breaking out your checkout pages enter multiple steps but most people will be like that's not usable it's just easier and it makes more common sense suggest have everything on one page but the world is changing which what you think is best isn't always what's best for your business another example of this is let's say you're doing a website where you're.
"neil patel" Discussed on Marketing School
"Get ready for your deep dose of marketing strategies intact is from entrepreneurs with the guile and experience to help find success in any marketing capacity you're listening to marketing school with your instructors neil patel and eric soon welcome to a another episode of marketing score either to an annual patel and today a we're going to talk about four fundamental things of you need to master marketing neil what's number one jerk number one is consistency and i'm not talking about consistency when it becomes a marketer i'm talking about consistency when it comes to running tests everyone's like oh i know the best way to get ranked on guler how to create a final or how to optimize conversions are due paid advertising you know what conditions change our rhythms change within google facebook algorithms changed the social media marketing becomes harder paid advertising becomes more competitive inexpensive competitors learn more the become using your technology and they don't have all this deadweight so they're able to move faster right but what i found is in marketing what works years ago probably won't work today so you need a constantly run experiments by being consistent with your experimentation lifted a running it one experiment every single week yeah you're gonna have a lot of failures we are also going to learn what's not working and what is working and one interesting thing that happened to me is what worked in the past i ran tests like for example getting people to sign up on my website on my car for a name an email why not just use goulette indication they click abundant than i have all the information while market conditions change people are worried about privacy that worked extremely well in the past and now i found that to hurt my conversions versus just asking for name an email address right so get super consistent with your testing and try to run at least one marking experiment every single week and it's okay if most of unveil number two is having a growth mindset so marketing were constantly learning were constantly evolving all the time because we're evolving with the technologies right so you look at this a year ago this podcast in exists ill.
"neil patel" Discussed on Marketing School
"Get ready for your deep dose of marketing strategies intact is from entrepreneurs with the guile and experience to help find success in any marketing capacity you're listening to marketing school with your instructors neil patel and eric soon meanwhile gum to a another episode of marketing score i'm eric soon and i am yo patel and today organ talk about top marketing tools to win business without being the sleazy so i guess i'll kick it off while you can start with the email service provider and y'all i'll go with mine and neil uses a different one but i used drip and just having email service provider collecting emails and then nurturing people with content does help you win business over time without being sleazy 'cause you're sending them good content you're being helpful and you know we've we've got people on our list that we know we didn't really know that we had our listen to enrich too you know enriched all the people on their and we found out okay there's mercedes there's shell gasoline there's audi right but just reaching out to them individually in providing them value goes a long way you should also check out webinar jam women are gem allows you'll run live webinars in which you can promote a product or service or offering all through the webinar so for example let's head i'm trying to promote marketing services where i teach you guys had a grow your traffic and i wanna get you as a client i would end of educating you on all the cool marketing techniques that you could be using to grown and be like look do you find this overwhelming do you need help do you want us to just do it for you and they can click a button you can say like oh go quick to get started by an or work with neil or work with eric and they can fill out a lead form or if you're selling a ebook or ecommerce product you can just say by your product within the webinars they can click the button and it allows them to buy and sell them.
"neil patel" Discussed on The Tai Lopez Show
"Nieto patel's here we're talking about his book hustle and we're doing away an iphone eight as we go live i've never giving away an iphone so check out this book neil patel eightfigure entrepreneur new york times bestseller obama named in one of the top ten entrepreneurs in the world under thirty so you like that from you like the eight yes nice not bad it's got a cool designed to it it looks gorgeous it looks gorgeous baid product design how to do it okay so second prize we'll be first will give away the second prize the hundred dollars all right so based on what neil said what was then is to reward those you actually paying attention the first two people are not the first to people but to people who answer this correctly the first person i name we'll get the hundred bucks the second person on name we'll get the apple iphone eight what was the website the job website neil said usage you should search on if you're looking for businesses that could potentially higher you he said they'll post on this website that they're looking for a marketing expert and he said you could contact them and offer your services as a contract all right so i'm a close my eyes zack you tell me when to stop here all right facebook the first person that i see here on facebook what is the name of the website it's funny facebook is way slower look at you youtube poor head it is so much better off as craigslist was one but that's not the one i'm looking for his specific sem russia's no indeed there we go maria sing congratulations you get one hundred dollars.
"neil patel" Discussed on The Tai Lopez Show
"You got the drop ship being set up you have amazon set up you have shop a fire click funnels what do you do then because you can have a website and make zero dollars you don't have to get i write a special guest speaker hear neil patel eightfigure businesses plus when we give away cash and i got a black iphone two two hundred fifty six gig black iphone eight never giving away an iphone eight so we're gonna be talking about five packs they get you more paying customers if you don't know neo patel this is his book right here you should know this guy i'm gonna say this in all honesty i read almost no business blogs almost no articles most of its bs a lot of you have read neels he's you've got a couple different blogs year so you got two that i follow and we are we talking about if you don't know neil is eightfigure entrepreneur forbes name him top top10 marketer in the world would have president obama name you top hundred entrepreneur the age of thirty under the age of thirty has one of the most innovative companies in the world he does software tack but a cool thing about nieto organ we're talking about is he's got all these life quick hacks to get pain customers at the end of the day the hardest thing neil is the get people actually pay you like people are launching social media marketing agency who worked with me people are launching their online business dropped shipping let's just jump right into this when you speak around the world number one quick hack somebody can follow two getting a paying customer let's say you let's the you do ecommerce advice eddie.
"neil patel" Discussed on Marketing School
"Get ready for your deep dose of marketing strategies intact deaths from entrepreneurs with the guile and experience to help find success in any marketing capacity you're listening to marketing school with your instructors neil patel and eric soon welcome to another episode of marketing school i mary sue and i'm neil the talk and today we're going to talk about how buffer and who tswete are hurting your facebook reach neil it so what most people don't know about facebook is they have their own tools to publish content and if you're on facebook what are they do facebook makes money from the visits that you're creating ad revenue there's a higher chance that you're gonna end up clicking on facebook one of their add than engaged in stick on there and check out what your friends are doing now on the flip side if you're just using tools like buffer and whose feet sweetener never logging to face with to schedule what happens to facebook they don't make had revenue from you now what ends up what we notice we've done a lot of tests on this we used buffer and whose scheduled post it doesn't get nearly the amount of engagement verses when we post live on facebook or use facebook's own publishing tools and there is a retief i'm talking about more than doubled to triple so if you want to schedule posts use the tools at facebook's providing with in their own website to schedule post eased buffer and his your reached gest tanks by two to three ex yeah the only thing i'll out here i really don't have any i agree with that there's not much to to say around or adds that but i will say you gotta make sure i mean they're the whoever's managing your social media it is within the process where if you're posting to facebook for example it's got to be defined in a documentation that you're not using buffer you're not using hoods we you're not using meat edgar right that's assuming you care a lot about your facebook reach now you're okay probably using with.
"neil patel" Discussed on Book Marketing Mentors
"I will always tell my authors the they're a published olefin now so they should let people know so i suppose in the byline you would put the europol blished dole thorough all from whatever the name of your book is from puppy two dog who does you said that's right you talked about some of the content marketing vehicles can you tell us more about some of these different marketing vehicles you know there's not just online that's the most people think of online content when they use the term content marketing but really as you mentioned about articles content marketing has been around long before the internet so depending on your business you might use a different tactic i dunno if you're familiar with neil patel he is one of the big online marketers and hit a great post about content marketing and it was about offline marketing years ago back in the fifties imagine that's when it started there used to be soap operas and they started on the radio and then moved to television and really that was providing stories which were not promotional yet there was an advertisement to sell soap later so they were capturing the attention of people and with that content that just kept you wanting to tune into the next show but in essence there were selling soap he had another great idea which really or so interesting and it was the boat comic books think of marvel comics they'd been around since the fifties in nineteen 80s they created the gi joe character and they issued a boat maybe just two or three comics two or three stories.
"neil patel" Discussed on Slacking Ambition
"Anza a lot of the resources i end up for using were like neil patel's blog or quick sprout which was also says noah cajun's blog there's all this wonderful free content on the internet that you can read and like i got most of my information from screwing up doing my own marketing side build my on sites and grow their visitors but um yeah i'd say those blogs or just top notch i mean it's truly incredible i've been featured a lotta publications recently and the way i've done that is i've worked with editors on linked it i just comments on their stuff and i learned how to do that by watching videos on live wow that's that's interesting so is basically you established communication and uh some sort of a virtual repore with editors from the publications that you've been featured in which are very impressive huffington post to forbes the next web a yahu news and the los angeles times or some of the publications be features a your establishing reporter with those with editors from those publications unlinked in just by commenting on their their their posts and doing it so that it garners a reaction from them and then it's just you kind of a built on it from there until you are able to get published is that is that right yeah i that's exactly right what i'd also say is i think there's a few misconceptions at the beginning i've never hired assistant relate and i've had assistance in the past i guess so i have hired them but i i heard a pr assistant to teach me a lot of this stuff and help me with placements the beginning but then once i learn how to do it like for example what you've got what can i imagine you can linked to this i have a live case study that it doesn't sell anything it's just a free case study of me showing commenting on linked dan and then the next day or two or three days later getting published on forbes from a linked and comment so it's alive case study i did a video about it and i got it approved by the forbes writer that i could post the video so if you linked to that in the show notes everyone would probably be excited to see it.
"neil patel" Discussed on Marketing School
"Get ready for your dnc dose of marketing strategies and tactics from entrepreneurs with the guy oh and experience to help you find success in any marketing capacity you're listening to marketing school with your instructors neil patel and eric soon welcome to another episode of the marketing school i very to an annual pta and today it will go talk about if socials sharing a buttons still work so i mean it we have social sharing buttons on our side i mean we use a note we can use different plugins out there there's like sumo for example but i mean for me i don't think i've actually click on a social sharing button at years for me personally i just use buffer if i wanna share something but you know that the new just because i do some things one way doesn't mean other people do it that way chairs to get your thoughts around this 'cause i mean a lot of people read your stuff neil attracted clicks on i'm not even a half a percent of the people are click on diesel for sharing buttons they do drive traffic every once in a while was even bunny is sometimes all see like more tweets on my article than how much traffic that article had received from twitter which is kinda funny which means people are just tweeting zone sharing things alba known believing like clicking on them secondly the other thing that i've learned from sulfur sharing is the only way to really boost your traffic from these social sharing buttons integrate them within your copyright what's a woman you can take quotes from your blog post in tweet a mile quick to tweet.