35 Burst results for "Neil Patel"
7 Content Tools That Will Make You Shine
"Super committed to your success online. We've worked with them to a special offer just remarking school listeners. All you have to do is go to dream host dot com slash marking school to learn more and get your website online today. Welcome to another episode of Marketing Skoll. I'm Eric Su. I'm Neil Patel and today we're GonNa talk about seven content tools that will make you shine. So number one I as those of you that are watching the video, right you could tell him blue right now right I look like star wars character and I can make myself smaller bigger and things like that. But the first tool is called I think it's a terrible name Um. It's M H M m DOT APP if you want to get access to it, I believe it's invite only right now and you can requested an invite but this is from the creator of evernote. and. Thinking about it this way right now, we're all hanging out on video calls all day, and you need a way to stand out. It's really good presentation APP at first like why don't even need this and I started using it more like there's a lot of cool things that can make myself smaller to put myself if I want to emphasize something on slide I, put my face right next to it. I can make myself fade away and so you know I. Think it's great like fading away right now but you can go check it out. IT IS A. Open to apply I think it's free to use at the moment and so it's an open Beta or private. Beta and for anybody that does a ton of calls on Google or zoom try to. Number two checkout flow, and they have a content decay to a within their. What's interesting about this is you're gonNA write content most your old constable start losing traffic over time. If you use the continent decay tool, it'll tell you which one of those are losing traffic's. He can go in some update them, and then that way you start getting more and more traffic is to update content that's losing traffic first versus focusing on updating content s naturally doing well in keeps going up. Call number three is co schedule I. Think there's a lot of scheduling tools out there that you can use but Cole schedule Co schedule that see, oh, schedule it had stood out to me over the years because it just makes life easier especially continue need to coordinate your efforts they have done pretty well as a company so would recommend them. Number four is polly laying. So if you have a blog, the easiest way to grow your traffic and shine is to translate into multiple languages in polling helps you do that. It's a wordpress plugin. Slash tool allows you to go after multiple regions at once. All right number five, this is not exactly a content tool I mean, it's more of a workflow automation tool of Zappia, but think of it this way when you're creating new content. You can have say we do this podcast. Well, when podcast comes out because our our podcast s feed, we can automatically push to Google spreadsheet. So we have all of our podcast just showing up in their we could also push it into. We can push to wordpress along push an email out if you want, we can set up all these automations and if we think about content as game I, mean there's a lot of moving parts that's the game that you're playing and so it's hard to manage all of it. So it's better to automate a lot of the the mundane tasks that you're working on. Number six restrain if you are going to create
7 Tools to Grow Your Agency
"Super committed to your success online. We've worked with them to a special offer just remarking school listeners. All you have to do is go to dream host dot com slash marking school to learn more and get your website online today. Welcome to eight another episode of marketing. School I'm Eric Su. And I'm Neil Patel and today we are going to talk about seven tools to grow your agency. So I'll go with the first one I. One is super metrics, supermax ships to me is the best reporting tool when it comes to reporting on pay media or SEO or any of this type of stuff. So different integrations and it's just makes really cool looking reports and it's easy to understand. It's easy to use super metrics. We've been recommending it since the beginning of this podcast just great product. Number to salesforce you probably like, Hey, as the agency, what I need to use cell source is such a great tool as your crm to deal with sales new leads in also when someone comes onboard as a customer to continually have them and there, and then you can use it to up sell down. So we used cell so far agency it really is one of the key tools that we use it sadly expensive yet papers eat, but it's used from everywhere from account managers, client services, people doing the work to even sales reps. We like using able just think of it as spreadsheets that are superpower and they raised a ton of money I. think they're valued at over they've a Unicorn valuation. It's great. We use it for managing all of our content production, and before that, it was radicals all over the place we found that this is just to have an all in one solution, and then also that maps out our pillar content and all of our social content is just incredible. So just check it out you can. Use It for free to have a lot of different templates you can use just to kind of deploy immediately is just made us a lot more organized. So number four, I would use schedule once or any one of those call scheduling offers you'll get leaders the agency from your website here, and there if you use a scheduling software, you have a much higher still increase, your closing rate. So you schedule once or at any one of the alternatives number five I mean look there's a lot. Of Project management tools out there we personally use Asana you can use basecamp as well. We just WANNA have one source to everyone in what you want to have. The worst would be What I've seen in the past is agency uses all these different project management tools and there's no consistency right you wanna have consistency and you want to have people operating marching in the same direction number six google data studio, Google, data studios, a really simple tools like business intelligence until that ties in analytics. All the different data sources, Eric mentioned, super metric super metrics ties into data studios while. But the reason we love it as you can create your own custom designs in templates that when you're doing reporting fair clients, it can look and feel the way you want, and you can have different couplets based on different types of industries as you start scaling up, and then you can, of course, customize everything to each and every single account. So that way the analytics is much more actionable versus generic reports. Seven last but not least is. Zappia is workflow automation under a lot of people call Xabier. The founder will have you know that it's called Zap your workflow automation. What I mean by that, you're using a lot of different tools and so as an example, let's say we do this podcast it gets published I'll well, we want that to automatic a spreadsheet so we can happen for writers later to easily track you can do that. Using Zappia, never freedom option that you can just say, Hey, I want from RSS feed, which is as podcast to be able to push to Google sheet. You can do that, and then you can set other workflows on top of that, right I it to about
Should You Go to War With a Larger Company
"Super committed to your success online. We've worked with them to a special offer just remarking school listeners. All you have to do is go to dream host dot com slash marking school to learn more and get your website online today. Welcome to another episode of Marketing School I'm Eric Su. And I'm Neil Patel and today we're GonNa talk about if you should go to war with a larger company. So let's give you some context here. Yesterday were recording this as of August Fourteenth Twenty, twenty fortnight decided to go all out. They basically added in that payments and gay people discount, and you're actually you're not allowed to do that inside of apples ego system or android ecosystem because they charge either apple charges thirty percent commission I believe for Android it's about twenty percent or so. So both android and apple kick them off the. But what happened was epic, which is the owner fortnight by the way to do seventeen, billion dollars a year I believe they had their lawyers ready to go. So everything was drafted out boom lawsuit and basically what happened next was they had the nineteen eighty-four spin spin on apple's nineteen eighty-four added where that person came out and she spun around and through this thing. At the big giant TV and so look they were totally prepared to take off the gloves ready to go crazy and so yeah, they're fighting this behemoth seventeen billion dollars is the David Goliath is, what's what's apple's market cap trillion right over one trillion they're actually me up closer to getting to too there you have it. So what are your thoughts on this? Neil? Look at today I believe you should do what's best for your customers and users, and if that means you have to fight someone didn't do it because whatever's the best experience for your customers, your users what benefits in the most is what's going to win in the long run? Even if that means, you're going to have a battle with a really large corporation. Yeah I, think you know most people that are not in text don't know about the base camp founders how they launched. Hey and the how they're fighting they were fighting apple I don't know what ended up happening with that. But this is a much bigger example because everyone knows what art is and for them to actually file a lawsuit and then go against them and create a really nice add as well. That shows that you know they are sick and tired of being charged. You know seemingly outrageous kind of race it's I actually think it's apples prerogative to charge whatever they want. To charge, you know you're you're free to come off the platform whatever. So we'll see how this plays out. You know I think it's good pr you know from a market perspective it's going to be good for epic fortnight to just be like Oh like, yes I'm was actually standing up to apple and you know they're going to be in the news for a little bit more, and so we'll see what happens there and they're also big enough where they potentially when while most people who are trying to mess around with apple are much smaller have the capital while fortnight has enough. Money, but in general speaking, you should do its best beer users, and if that means you fight against someone than Soviet, you're doing what's best and what's right and at the goal then go for it you may not win. There's no guarantee of that but you gotta do what's right for people. Yeah I mean the final thing I'll add is look the discount on a permanent discount, right so instead of paying seven dollars or sorry instead of paying ten dollars for to buy coins for for in game items, it's actually seven dollars. Now I believe eight dollars. That's a significant discount because. I. Remember back
What You Should Keep Doing as a Marketer
"Super committed to your success online. We've worked with them to a special offer just remarking school listeners all you have to do is go to dream host dot com slash marking school to learn more and get your website online today. Welcome to another episode of Marketing School I'm Eric Su and I'm Neil Patel and today we're GonNa talk about what you should keep doing as a marketer. So this is part three of our series start stop and keep again it's great exercise you can do with your leadership team. So I guess I'll START I what you should keep doing if your credit card so you should keep creating content and you should stay consistent because the content game usually I'm GonNa say I'm going to go a little further out two to three years to start to see good success with it too many people give up too. Early on it and once you're able to continue the consistency, you start to see success it's going to continue to compound and the beauty of it is your audience will get bigger and you don't have to put in a lot of additional work. In the next thing you should continually keep doing his whatever's working for. I. Don't know why. But what a lot of people do in marketing is this is working like adware marketing Seo. Law. Let's go vogue some more stuff you wanna focus on more stuff eventually expand, but you don't want a slowdown whatever's working for you want to double down on that stuff. And the other thing is, let's say you are a little more events and you have a couple of people reporting to you what you want to be doing. It's not just focused on the business goals, but what you should be doing is focused on the problems that your team is facing. So helping them with whatever blockers they have, because that's what your job is as a manager these people you have to help, support them and get their if they're failing it's. Your fault if they're failing and if they don't hit their goals, it comes back to you. It's still your fault. So we should do continue to do is continue to support your people and ultimately the easiest way to do that is just a continuing to care right the people that care your best marketers on your team will stay longer they're going to perform better, and it's just going to be a great work experience for them not motivated a up I think. In the past you know being direct and giving people the beat down all the time it doesn't work. It doesn't scale. So back to you, kneel. You should keep experimenting. What you'll find is even when something works for you right now, it may not work for you in the long run. For example, I used to do sign with Google on one of my earlier companies. Kiss Kiss metrics had a huge convergence like ninety plus percent, and then with crazy as we did, it grew conversions and then eventually years passed by and people had privacy insecurity concerns runs remove the signing with Google requirement are conversions went through the roof. Through the roof more like ten percent but it's still better than nothing and that's when we learned that you should enforce them. We give them the option and we bizarre conversions out that may or may not work for you. But the point I'm trying to make is just because something worked once it doesn't mean it's going to work for issue that keep. Experimenting and trying, and you've gotTA re experiment on the stuff that did produce fruitful results in the past because things change people get used things that it may not work as well and the future I think there's a quote here from injuries and Horowitz the venture firm strong views loosely held. I think it's really important to just to have a strong opinion on. Things. But if you see data that proves otherwise than just be willing to change your mind quickly, I think trying to have an ego in all of this it doesn't help for the long term I think the other thing I'll add to this is keeping in touch with people. So earlier talked about starting to network with people, meeting people but you. Just do a good job of every now and then circle back through hey, how're things going you know show a picture of her baby if you're neil or whatever like that helps emotion that helps you connect with people and I interviewed Jordan Harbinger of the Jordan Harbinger podcast he does really well for himself and you know he has a free networking course. Research Jordan Harbinger networking course it's really good east probably be charging for it but it literally tells you what to do like you know when you wake up in the morning you have these go to the bottom of your your message or your your text messages message people right and just figure out your own ways to keep in touch with people. We all have our own styles for me. I like to get a group of people together and maybe do zoom or do like a meet up if post covid but whole idea here is that you're keeping the motions going because of relationships go much further than just marketing but you know it's it's GonNa be good personal relationships and good good relationships. And, you should keep learning more whether it's from articles, networking events, conferences, virtual events looked the moment you
What You Should Start Doing as a Marketer
"To another episode of Marketing School? I'm Eric Su and I'm Neil Patel and today we're GonNa, talk about what you should start doing as a. so this is a three part series. So this is an exercise that you can do with your leadership team which I recommend every quarter. So it's called start stop keep. So you've got to reflect on the things that you should be starting stopping and and keep doing. So Neil, what do you think people should start doing as marketers? What they should start doing as a marketer as they should start going live once a week, it's a simple thing to do that. A lot of people aren't doing an essence is not even starting to go y once a week you should start testing new channels and new marketing tactics each week each month, the cadence can area depending on how big falling is how big your team is how much time you guys have. But if you don't constantly try new things, are you gonNA improve and that's a key it's all experimentation because what is working for you now may not work for you in the future and make it more competitive in saturated chances are it will so You got come to try new new things in the future Yup and you should also start sprouting your content. So example of this live video that we're doing right now also were recording all of these sessions and we can take this. Let's say it's ninety minutes or so, and we can take that chopped videos up put him onto youtube chop those up as well. Put him onto podcast or I guess you wouldn't shop them you move over the podcast because it's just you know video is instantly audio and then you have your writers pick out the top performer for each segment that you do and right along for peace and so what you're doing in essence is you're taking. One. Pillar peace and you're making your seed peace in your sprouting into all these other pieces of one piece can become twenty pieces, fifty pieces, one hundred percents, and the reason you might you might be wondering, why do I need to do that while the idea? Here's your making the most of the efforts that you're putting in because ultimately at least the social media side, what you're trying to do is you're trying to get more at-bats and you're trying to hit singles. You're not trying to hit home runs all the time, and sometimes one of these will blow up into something big but you just don't know what's going to blow. So you need to get more at bats. You're going for decent quality but more quantity. The another thing that I want you to do is continually you read all the marketing blogs. Frat Lisa hour week, it'll help gives you ideas of what's working was changing, what trends that you need to follow and what's going to be the next big thing in the future that you need to be prepared for like can have talked about this in the past voice search is huge leaving be bigger in the next three to five years but are you preparing for if you read all the marketing blogs, you'll know about these trends ahead of time. So that way you don't have to wait to the last minute and then start preparing. The other thing that you should start doing is build a peer group or join a peer group. So there's a lot of different peer groups out there. If you're an entrepreneur, there's visage, there's eeo there's wipe Yo, and even for the marketing school group, we have our, you know hit using the word mastermind I think neil look will come up with a better word in the future, but we have a mastermind it's it's have a live in live events. Come back. We're GONNA have all the people gathered together. Again, we have really smart people that we get to hang out with we have virtual as well and who idea behind this is. That you can expect to know everything just because you're the best market right now things changed. So quickly the platforms are shifting, you know who knows what's going to happen. You have four night fighting these wars against apple right now, and then you have the president might band Tiktok who knows what's GonNa. Happen right the key is you gotta stay ahead and oftentimes you don't know what you don't know and you just surround yourself with people doing amazing things and you are going to be cutting edge because they're going to share with you naturally because people wanna be sharing, they want to be helpful and they also WanNa look smart as well. This really for my, you don't need to do a ton but if you start off with that and combine it with everything else that you're already doing, you're going to be much better off the key is not to also drown yourself. The key is to always experiment learn try new things so that what you know where to focus your attention in the long run? Final thing. I'll say a my side is as a marketer or those of you that our founders that are listening to this I think just really anybody just taking some time out of your week to just blocks and time out and think Neil has talked about in the past I have talked about in the past. How sometimes? At least Fridays, this is only a phone call. I have today you try to keep your calendar empty and that way you can actually have time. You have some space to think about things. So all the information you're taking all the tests that you're running. If you don't take time to actually think and strategize on these, you aren't giving yourself the space to grow for the. Long term you need that thinking Taivon Super Inborn even if you can think for lockout time to think for an hour to two hours that's a good start and then as you get more and more time back, let's say you're hiring more people your team's helping you out. You're delegating things than you can expand that out and maybe make a day.
Whats the Easiest Way to Scale an Offer to Cold Traffic?
"Called Dream House Dream Hose powers the web with fast websites and superior customer service brought to you by team of web experts or super committed to your success online. We've worked with them to a special offer just remarking school listeners all you have to do is go to dream host dot com slash marking school to learn more and get your website online today. Welcome to another episode of Marketing School, on I'm Eric Su and I'm Neil. Patel and today we're GonNa talk about what's the easiest way to scale an offer to cold traffic? It's all. START I. Russia goes because you've been doing cold traffic really heavily right now with your agency as agency accelerator. Yeah. It's yeah. We'll just call it that. So cool. Once you break down. That, you found to scare offer to cold traffic I think by the way, this offer is more so of a Info, product or coaching program type of thing. So just keep in mind that's what I'm talking about. When I say offer in the scenario, what I've learned is that look there's a lot of people that share numbers we've had SAM. Evans speaking our mastermind does over thirty six, million dollars a year or so there's a lot of great people out there but the problem. With that is these people have established program. So I think the first thing you need to think about when you are trying to scale cold offer is you start baby steps first, right? There's a camp in affiliate were that's as much. Advertising can get as much learnings. I think you're starting out you don't want to lose your shirt what you're trying to do I is you WanNa make sure that your offer make sense okay. So I'M GONNA give a couple of things here so Your offer makes sense. Don't think about putting together the entire program initially think about what the bare minimum you can do. Maybe what you can do is you can push people from facebook or Youtube or whatever what I recommend is focusing on one channel I o let's just say facebook and and push them to a squeeze page or landing page right? You can use a software like unbalanced and you make page drive them they're collect the email. Address have a good bride there. So for example, I might say, Hey, you know for us, we're teaching you how to build a client acquisition system. Right? There's a couple of secrets we have for you. Okay. Just enter your email once they enter their email address then they'll get a video to get a value video for me an inside the valley video right after it says, you can book a phone call that's all you need to do. Right Now what you're trying to do here, this is a higher offer keep in mind this we're talking a couple thousand dollars plus and we're trying to get them to a phone call, right keep it very simple. Keep the funnel don't make it complex right and so what you WanNa do from that point is you just take a couple of phone calls you ask people hey, what are the problems that you're facing right now? What are you looking? For and that will help you continue to refine your off people in the very beginning they think they need to have everything set where you're looking to do. You're looking to continue to innovate and learn on your offer, and then once you know what people's objections are as you're talking to them on the phone, you can refine your messaging on the advertising side right so everything cut a place to each other. So what you WanNa do then is. Once. You know the objections your copy is going to speak to people. So I like thinking about one guy in our our mastermind his name is Kong and here is a company called jump cut and he does really good with advertising. So he says look if you're doing video ads of any type or if you're ready any, add it all you have to hook them in the very beginning so. Look people reading the time. There's if you're running offer especially for a coaching program, you're competing with really good people right you wanNA, Hook people. I. Look at what other people are doing look at what other types of ads hook you and save a bunch of those ads and you're just keeping trying to drive home here. Right now, announcing a lot of different things is you are trying to learn as much as you can. Then you're trying to iterating because a lot of people they'll just copy like for example, you will look at Sam copy funnel, but they don't know that he spent thousands and thousands of dollars, hundreds of thousands if not millions of dollars iterating on his funnel iterating on his. Offer iterating on copy and continually creating new copy new front and offers to his landing page continue rate that way right. So what I'm saying is constantly a work in progress and if you WANNA, make it work, drive them to a simple funnel I, get him on phone calls ask questions to them. This applies for SAS as while you want to. Ask you know be to be asked a lot of questions that will guide higher advertising should look and then guess what it's easy because you're reading people's mind at that point. So know I gave a lot of stuff neil, the clarifying questions on that no I'm going to give you guys a simplest way to skill offer to cold traffic. Don't warm up. The cold traffic verse my methodology is you go educational based content. You send cold traffic to the educational base
Why Your Instagram Account Isn't Generating You Sales
"Committed to your success online. We've worked with them to a special offer just remarking school listeners. All you have to do is go to dream host dot com slash marking school to learn more and get your website online today. Welcome to another episode of Marketing School. I'm Eric. Su and I'm Neil Patel today. We're GONNA talk about why you're instagram account is in entering you any sale. So Neil, how many sales have you gone from INSTAGRAM's probably zero I'm trying to really recall I don't think I've made anything off of inscribe. So the first reason why usually don't generate sales as if you don't try to sell your Park Service, you won't generate any sales I don't ask people to buy from me, and if I did I would generate more sales. No Ma still you never ask you'll never receive and. That's one reason not just instagram. But why a lot of people don't generate sales the other thing too is they don't make their offers relevant to instagram audience like I mainly sell to BB companies. If all selling e commerce goods, it would be way easier to generate sales linked it on the flip side I've generated a ton of income sales from the. Target. Your offerings, maybe instagram isn't the right place is instagram at personal social networking. That's why I love it. I don't really use it to try to generate income from it, but you can. You just got to figure out what products service is right for your audience. Yeah. I think one woman to look at is Vanessa allow. So if you follow her on Instagram I, think it's La US Vanessa L A. U and you'll find that she sells this course called boss Graeme Academy and she integrates everything while everything goes back to that and it goes back to a program signing up for program so she. Sure, get sale sexy shares on her youtube channel as well. So similar to kneel get sales through linked in twitter has done really well for me. Facebook has actually done well for me as well. Youtube has actually done well for me too I'm assuming similar for you. Neil to me I'm like man on my instagram page I'm similar to Neil I, just like re purposing content and just teaching. But like the stuff they do when you look at their stories like these little millimeters, thirty stories, fifty stories today here's a new launch, right here's another lodge sign up for this. Here's a bunch of testimonials unlike. That's too exhausting for me. So I think it works is we aren't doing it because that's not exactly what we are pitching. Neil totally agree with you, and this is like look instagram isn't that hard to monetize. If you look at tight Lopez one of the best tragedies you just go live and then you push your audience to wherever you want and try to get them to buy products or services. So. The way I look at it is just tried the tactics that you already know that we're going live pushing your park services even impose your link url in your bio offering a special discount or promotion look at the proctor services that are appealing to the audience that you have. Make sure you're offering those. Constantly promote on a daily basis. Every time grant Cardona. Has a new fund. He
How to Get More Podcast Listeners
"Welcome to another episode of Marketing School I'm Eric Su. And I'm Neil Patel and today we're GonNa talk about how you can get more podcasts listener. So podcasts are still exploding right now I definitely recommend everyone checkout just Google Edison podcast reporters at annual report that shows you how podcast are continuing to grow interesting enough throughout the spend Amick we actually we almost touch one point three, million in last month I don't know if you saw neil. So we'll do not were growing through this thing which is crazy. So more podcast listeners like kick it off I one thing that you can do. One thing you should do. This is basic. You have to be consistent most people give to easily most people are like after thirty days of doing it or sixty-two, even sixty days of doing it. It's like. Know I'm not getting much not getting much but you gotta keep going as long as you think you are learning as long as you think you getting better just like with the leveling up podcast I wasn't getting anything for the first two years. If you have the right goal in mind that you are here to educate yourself and learn more articulate to a small group of people that will continue to grow don't just come and be like, oh. These people have millions and millions of downloads I'll never be that way come with with that mindset you'll never get there. Yet you know an Eric if you look at his podcast, he did well, because he was consistent on top of that when everything your podcast promoted through all your channels, let people know about it and not just once let them know every single episode whether you want to push your content and do through emails or social channels. Heck wanting that we even do and you can copy. This is every time you're doing a podcast recording, go live on your social channels and that a hub bring more attention to your podcast and actually caused you to get more listeners as well. Yeah. repurposes much as you can kind of doubling down on meals point there's a service called repurpose house of repurpose house dot io you can use them I mean it's like two hundred to five hundred dollars a month but these videos like Neil I were were live right now but these videos can be recorded into small little social pieces and we can push it out in social sometimes. I'd do it, and if you don't have time for that. I recommend using an APP called Shuffle I. Think it's an it's called get shuffle I believe and you can make though transcribed for you and you could share to instagram stories. You can also do the same with overcast. So sometimes, I'll take fifteen minutes or fifteen second segments and I'll I'll push to stories but the point here is You, WanNa make the most of what you have and a lot of people. Now, everyone still at home right now, people are still down to do video interviews and you can just go further with beautyrest. You're finding a time why don't you make the most of it? And then another thing to keep in mind as you're oldies are goodies. So podcasting everyone folks on their latest episodes wanting to know is your old episodes can keep getting traffic that every game traffic google also is ranking podcast episodes end search now. So make sure you're putting them on a website make it easy to find so that way you can get the Seo juice from it, and also when you're listening to podcasts in the stores, don't show your latest ten episodes you're one hundred episodes showcase as many as they allow you to showcase because even the old wounds will still get searched and get traffic. As, well YEP and the other thing too is whatever hosting platform you're using podcast host pushes the spotify push soundcloud, push it to all these other channels because it's free to do it it's not gonNa take you much more effort dealer thing I'll add to that is if you're doing an interview podcast collaborating with people making it easy for them, maybe you give him a little tweet maybe you give them a little social image or whatever it is you decide but oftentimes whenever I do interviews someone and they promote it, it goes way further and the podcast grows a lot faster I found to be really effective.
How to Schedule Your Time More Effectively
"Super committed to your success online. We've worked with them to a special offer just remarking school listeners. All you have to do is go to dream host dot com slash marking school to learn more and get your website online today. Welcome to another episode of Marketing School. I'm Eric Su and I'm Neil Patel and today we're GonNa talk about how to schedule your time more effectively. So I don't have tons of tips on this one. I know air probably does more than me but I'm GonNa give you the two tips that I do and then the rest is all eric. The first is I have assistant that helps me a law you can always hire. A virtual assistant, there's a lot of sites offer that, but that's one way. The other thing that I do is a checklist everything that needed accomplish during that day. Literally I have a checklist for each and every single day and I accomplish it. You don't go to sleep unless you convert your sick you better still combat ship before you go to see and you'll figure out how to get it done and then sometimes like. I want that extra time on. Monday to do x Y and Z, or want to take that vacation while if I had a checklist the next two weeks, which do because they start creating bands. Okay. If I want that vacation that time off I need to go and complete. Things. All those checklists of coming weeks. If we're GONNA, take that time off, and that's my way of just getting the most out of my time. The funny thing is even when you take the time off, you still have a new checklist. So we're. On vacation onboard. My wife loves sending places I and stuff like that, and I don't care for the sending places some psycho. Yeah you go on the beach and do what everyone and I'M GONNA. Go critic neutral rethink more work than. So similar I used to have a really long list as an early my career really long list of things I. Remember watching this video is like you know a lot of people have a lot of these TD's right STD's can mean different things but in this case is has shit to do so you don't WanNa do that 'cause the problem is if you do that, you don't have any priorities and so what I learned over the years this is very similar to kneel as well. I, have a checklist right in fact now have physical. A physical checklist. Now, where I write things usually I try to keep it to three main things i. get those things done like it's a good day. So that's up what I do and in front of me I, have my top goal for the year and I tried to center everything I do around those my checklist based on those. So I don't try to do all these other things because otherwise I'm like I really work on too many things and if I try to add all these, here's this other. Here's is like I'm always bringing. Neil are talking about these ideas all the time Oh what do you think about this? What do you think about this but that's too much. You have to be able to focus otherwise it gets crazy. So that's one piece I do definitely recommend in EA I actually use a service called belay solutions recommended by our mutual friend said I got this great year by the way most as don't work well with me I think difficult to work with but I remember that time we interviewed a all prisons. Amazing. You should hire them I'm like, no, thank you too expensive. Do you remember that? As like two years ago you're like I read this EA. They're awesome at. Yeah. Yeah. Yeah. I, was like one thank you. Two hundred grand super expensive and like no thank you. Don't, but it doesn't have to cost a lot of money to do the stuff that Eric and I are talking about even with the h you can get someone to help you out for like I. Kid you not like a few hundred bucks a month virtually. So there's couple services there's one called Shepherd support, shepherd, DOT com. So type in that and you can get they actually have a really. Good vetting process for Filipino, Vase and some people might complain about that. But there are some really good ones bolaise a little more expensive I think it goes up to forty or fifty bucks an hour but my ea comes military background. So she could take the heat when I bring the heat boom boom boom boom and she's like, yeah, give me more give me more. She gets stronger from it. Unlike, yes, exactly what I need. So you gotta think about your personality, they will help block time off for you. I think I still use my scheduling links. So you schedule once I don't know if you do this the old but I, think there's a season for things right there seasons where you try to keep your calendar completely empty and their seasons words like scheduled like crazy. So for me right? Now a Mondays, all my one on ones. All of I have themes, all ones, autism meetings those are Monday Tuesdays and Wednesdays are more free for Friday's like this. I have no meetings. The only meetings I do are what Neil like this fighters are all for strategic thinking time blocked out. So I can I have the space to think about things Neil how do you do you do know meetings right? Eddie meetings but not that many period like I just cut back on the meetings altogether and I realized like meetings are inefficient. Yeah. I just call I need something. Yeah. I'll be the first to say, yes, he does that the other thing too is instead of doing like forty five minute meetings thirty minute means cut it to fifteen minutes US county or whatever make default your fifteen minutes 'cause usually you'll find that you can fill that time quickly you drag it out to thirty and it's just like people start it's called
The Right Way (and the Wrong Way) to Ask for Reviews
"Welcome to another episode of Marketing School I'm Eric Su and I'm Neil Patel and today we're GonNa talk about the right way and the wrong way to ask for reviews. But first we're talking about asking for us what kind of websites are we referring to I'm assuming we're talking about YELP G to Capterra decides the websites. Well. First off it just hit me I. Think we're almost four years into this podcast. We are. Oh, we're almost at fifteen hundred. We are four years into it as of this recording. Right it's crazy. Thinking about that. All right. So the reason reviews are important is If you do reviews happy for your anniversary Yay. If you get reviews. See back in the day when Amazon was I doing e commerce people buying products on Amazon and then Jeff Basil's was like Yeah I want to let people review them why you WanNa let them review it. He's like whatever Chris the best experience is what's going to help me win in the long run. And that was right and then reviews weren't just used for e contract started being used for to be services software literally anything that you can think of. and. The reviews are effective is look as humans. We all make mistakes aren't perfect but ones if you when you spend your dollar or your pound or your ruby or whatever currency using. If you can make sure you're getting what you want, and that's what reviews do. They don't guarantee that you're getting what you spend your money on, but it increases the chances that you're getting what you want when you spend your money. Yup I'm just GonNa give some real life examples where I just remember I got a good experience or a bad experience I. Remember one time post made. Using deliver rouw whatever door dash, wherever you dear food deliver UBEREATS, whatever. So Post mates delivered something to me and the guy sent me this really long text afterwards like you know gas is really expensive and it's really hard to drive to you and all that and he's like, give me this entire story. I really appreciate if you leave a five star review and also give me a tip as well. It looked like it was a can message and it just was not a good experience. Afterwards, that is a wrong way. DASS reviews a right way I remember afterwards I bought a product and then there was a card it only asked for review but gave me something else as well. So it sort of is me to write through and say, Hey, no pressure at all. But if you leave a review, it'd be. Really. Helpful for us and just please be honest and also by the way, here's another bonus for you. So they didn't need to do that and it was really optional and they kept it lighthearted that actually may be wanting to do it because if you look at whatever have online yelp or whatever. I, usually don't write reviews but if I'm compelled to do it because I felt incentivize do it in essence is. Getting at is the right way is to help people and do what's best for them. You can always do the soft ass but the wrong way is bribery and saying, write a good review and I'll give you this and you see some companies doing that it's just not genuine and don't look at reviews as off I get more five star reviews than people are going to buy from me well, if you're faking. The reviews in your incentivizing people in the wrong way, what's going to happen is you'll get the high reviews temporarily but then event, you'll keep getting negative views as well or you want people to just leave real reviews and when the leave bad reviews figure out how you can improve your parked or experience or your service. So that way in the future people nationally way better reviews which will naturally increase your sales. You might as well ask for the real feedback can you give me some honest feedback whether it's to stars four stars, five stars whatever because it helps make you better what I found from one of my friends restaurants is that they're yelp just started exploiting with reviews because they just kept getting better and better and they kept driving an amazing experience. The food was amazing. Experience was amazing. Amazing to be there and boom. It was four and a half stars and hundreds of reviews right if you can do that cut into what Neil was saying earlier with Jeff, bezos obsess over the customer and you drive a good experience you're for sure gonNA. Get Good Reviews
Why SEO is Still Our #1 Marketing Strategy in 2020
"Super committed to your success online. We've worked with them to a special offer just remarking school listeners. All you have to do is go to dream host dot com slash marking school to learn more and get your website online today. Welcome to another episode of Marketing School I'm Eric. Su and I'm Neil Patel and today we're GONNA. Talk about why Seo is still our number one marketing strategy in two thousand twenty. So meal how long have you been doing Seo for? Too Long I don't even know how long maybe sixteen to eighteen years somewhere around that range of guessing sixteen to eighteen years. Okay. So for me, it's probably coming up on ten years or so. So I'll answer question afterwards wide you still like Seo wise it still your number one strategy although s does take effort cost more than it used to write you could get rankings with very little effort or very little human capital. So in essence you're still spending money because it's time. In the long run, it's still one of the cheapest tropics that I found. It's consistent and whether you have a good month that business or badminton business, you afford keep getting that traffic see like when things like Kobe hit a lot of people had a turn paid ads because even though as we're making money. Just if not everyone's buying or things go wrong you gotta save cash wherever you can. Seo You don't have to turn it off. You can pause your campaigns, but you're still getting that traffic and that's a beautiful part. I think the reason why it's still mine number one marketing strategy is because I think in the early days of my career I wanted the newest tactics I wanted to move very quickly. Go go go and then I realized that what I'm really good at is the long term stuff I I realized that when you have a long term outlook on things you look at Warren Buffett is just they like to buy and hold things typically you're not buying stock to sell. So the way I look at s Yo single rains a good example of this when I first. Came into the company, we're getting like two to three thousand visits month. Now we're we're getting decent traffic upwards of about three, hundred thousand or so Neil. Neil gets couple million, right but I think the point I'm trying to make it compounds and it is the gift that keeps on giving yes. You have to continue to feed the beast, but it's cost efficient, and once you have that foundation that bedrock you can start to build out the other channels but you build around that. So I. Just look at it as business investment not so much as just a marketing strategy. Look at the end of the day, as long as you can end up. Providing a ton of value, you'll get the traffic and when times are tough, you can pause things. Things is. You still have your Seo if you don't have as many people working on or you're not producing as much contact, you'll still get the traffic again I don't know any other channel that's like a social media's quick bursts Seo. You can sustain it. You don't get that quick bursts at the beginning, but long instead he really or slow. Really does win the race in paid. You spend, you get the trap you saw up spending, you get less traffic or pretty much no traffic when it comes to paid net paid convert better but you gotta keep paying for it and I don't know of any other topics out there other than SEO that keeps producing constant quality traffic that drive conversions, and it has the highest Roi from anything else that I've ever passed it. I think some of the. Smartest entrepreneurs I know I speak for you to kneel. It's they understand not only just business, but they understand as he even if you get a cursory understanding of SEO, you have an unfair advantage I think they said Microsoft said as is GonNa. Be One of the top skills if not be top skills in demand in the next ten years or so search will always be there as long as people are looking for things search will be there S. You will always be there and so the other thing with Seo is think about it this way, there's an arbitrage opportunity with. So once you start to build up a good domain authority, you can use a draft you can use sem rush whatever uber suggests you. You have a certain score. Your site is seen as an authority and there's other sites out there were previously they might have been like might have just sold education products and now they've become. Affiliate blogs right and you start to rain for whatever in that Niche whatever you publish tends to rake, and so you have an opportunity to
How to 10x Conversions on Your Order Form
"Super committed to your success online. We've worked with them to a special offer just remarking school listeners. All you have to do is go to dream host dot com slash marking school to learn more and get your website online today. Welcome to another episode of Marketing School. I'm Eric Su and I'm Neil Patel and today or go to talk about how to ten x conversions on your order form. So what do we mean by order for him first and foremost Neil order form sting bite your checkout process whether you're selling ecommerce products or even assassin description it doesn't matter what you're selling your order form isn't where someone Azam's their car or picks a plan if you're in software it's more. So they're on the page where they're putting in their credit card details that paid they're clicking charge me or start my free trial or that page when they're cooking on complete order a complete checkout whatever it may be that's. What we mean by order form. So the first recommendation I have for you, I had a guy on the podcast last week. His name is guy has is his guy. He runs a company called Intel Mayes and he was just telling me across his platform, their personalization platform. They do a lot more than that but overall forty, six percent lift in conversions and what they do. For example, let's say you're trying to buy a dress and Yulon order form. So for example, let's Neil. Nine both women. All right. Maybe I'm Chinese and they think I like red dresses or whatever I just making things up right now but the keeping this at your persona and they'll be like, hey, that. Just looks really good on you or maybe that just looks beautiful on your right little language like that I'm making it super simple right now but they can hyper optimized for each person. The key takeaway here's you need US televised. That's an extreme example where if you have a lot of money you spend on that but if you're able to personalise on the order form, you are able to lift conversions even a little bit. I'm just giving an extreme example and then the other thing you can do all the little small tweaks from testimonials to having logos to testing the copy like start my free trial or anything benefit based like if I sell a premium version uber suggests. I. May End up trying out call to actions I get started or more. So related to the product like grow my traffic or boost my rankings, things like that. So little tweaks what you'll end up finding as they can really drastically make a big difference in your conversions if you add them up and those on the free trial badges, money back guarantee badges if you add a lot of them up and you can check out just look at the big companies that have checkout pages or order forms look at some of the things that they include you get ideas from there. You can also get a lot of ideas from conversion accelerate the excel dot com as well as conversion rate experts. And one other thing you can do, you can use a tool like often monster you can put an exit pop up on the order form page. So if they're about to abandoned while you might as well try to pick that abandoned up because they're about to leave. So simple enough to do one key thing is I think with a lot of pages you start to see a lot of bloat on one sites 'cause you're listening. To this podcast, we're always talking about new tools and a lot of these tools require you to add pixels of the site but that bogs down you want to make sure your checkout page is not bogging people down as if it's really slow as bad experience for people, they are gonNA leave just because you have all the bells and whistles it's good for you but not necessarily good for conversions at the end of the day. And look at your competitor is the ones that are also begging that'll give ideas of what's working for them on their order foams. Well, yeah. Just to go a little deeper on the conversion xl recommendation for Neil. So they actually have a lot of examples of order
Whats Working Right Now with YouTube SEO
"Super committed to your success online. We've worked with them to a special offer just remarking school listeners. All you have to do is go to dream host dot com slash marking school to learn more and get your website online today. Welcome to another episode of Marketing School I'm Eric Su and I'm Neil Patel and today we are going to talk about what is working right now with Youtube. Seo. So just F- I just reminded for everyone youtube is still the second largest search engine in the world. Again, it's owned by Google. So Neil, what is working right now 'cause with Youtube you've got what about seven hundred thousand subscribers right now. The biggest thing that I found that works with Youtube. Seo like everyone talks about the key words you need to put the keywords in your title you need have attractive thumbnails for CTR's, and that's all the stuff that everyone's doing. It's just like traditional Seo right you know this better than anyone else everyone can modify their Meta tags everyone can create content that's ten minutes long or everyone can write two, thousand, four blog posts but the big trick that I found that really boost your ranking see youtube opposite attritional Google. Seo which traditional Google, CIO, slow, and steady wins the race in Youtube, Seo whoever does really well in the first twenty, four hours of the video being released tends to win the race and you can get your rank is literally the day you pop up the video doesn't have to take months even for competitive terms, it literally be days. The real question is, how hard can you push the video in the first twenty four hours and what I mean by that is, can you do email blasts, push notification blasts and? FACEBOOK MESSENGER blasts, text blasts, anything. You can't get views in the first twenty, four hours. If you get a lot of traction in those views watched the video, they watch other videos on Youtube Bay comment because they liked the video will find is the video starts ranking really high. Yeah. If you think about it I, mean these social media tools are all created by human beings. Right. How do these algorithms work? If you think about Lincoln if I post something Lincoln or someone's share something with me, they're always sharing with. The bunch of people want a bunch of people to like it. They want a bunch of your comment. They want a ton of engagement initially, right? That's what these algorithms looking for. They're looking for the initial rush. So you're lucky enough you're fortunate enough to have audiences across the MLS. If you have push notifications to Neil's point earlier, that's good for you. Now here's the flipside tonight. Love you might be saying, well, what have we don't have an audience while I just spoke to a guy yesterday new you should definitely check. Out This podcast I think you would enjoy it. My spoke to a guy named George Gammon very successful entrepreneur was doing like twenty four million bucks a year in the retired bought of a bunch of real estate and now moved Medellin Colombia. Now in St Bart's but points this he does a really good job of teaching macroeconomics and Learning Economics in college all I did was I went to distinct called the ECON- tutor and he just gave the answers and we all copy the answers and we went into class and We all got a beep is hilarious. My point is I didn't understand much about economics, and then now I'm realizing the current climate, you have to have a really strong understanding of macroeconomic. So this guy went, he's youtube channel. This guy's audience at all from two hundred subscribers is at one, hundred, sixty, five, thousand subscribers now he did it all organically why is he so successful? It's because his level of content nobody's doing anything like that right now nobody's breaking down macroeconomic and making it super simple. It's always like three. Simple steps, right. That's what he does is topics are really good. It's not like he has amazing headlines All the time, and then I found out from yesterday he's like, yeah, I spent about twelve hours on each food. I'm not saying you need to spend twelve hours on each video but the level of your content if you can touch upon things that are hot and explained in a simple way, it becomes very easy to share I learned of him to Robert Q sake the guy that wrote rich Dad Poor Dad. and. Boom Robert Gates money channel boom thirty five thousand subscribers instantly, right. So point is if you don't have an audience, yes, you might have to slog it out a little bit what look this guy went from two hundred to one
Why You Need to Optimize Your Content for Search Intent
"Welcome to another episode of Marketing School I'm Eric Su and I'm Neil Patel and today we're GonNa talk about why you should optimize your content I search intent. What do we mean my search intent Neil So when people search for something a lot of times there's intent behind and what we mean by intent is i. Someone could be looking to buy a laptop fixed their phone. Those are all intent base searches. You don't want content that just ranks out there on. Google. For random things that could just be information all that don't have any intent behind because the moment you lack in tat, you'll see tons of traffic that don't convert into leads sales or anything like that. Yeah. So if you think about it, let's just take our agency websites as an example. So you know at the higher end of the funnel, what we're basically teaching people right like Oh. What is a marketing funnel? What is digital marketing? What is SEO, and we might bring in a lot of traffic from the top of the funnel but the intent there is people are just trying to learn they're trying to educate themselves. They're not necessarily looking to take action. Now, maybe closer to the, you have top of the funnel of middle of the funnel, and then you have bottom of the funnel bottom of the funnel might be taught. Digital Marketing Agency right in that scenario that person's probably looking for top digital marketing agency they want to take an action. Right. They're doing research probably further in the research versus like another query or if you think about ECOMMERCE I, might be looking for you know instead of saying what are the best basketball shoes I might be looking for top reviewed basketball shoes. So the intent there is different. So you got to think about like if you're creating content you create for top of the funnel but you got to think about the whole enchilada and think about how things flow. So you can drive more conversions that will affect your bottom line. And from all types of different keywords that you can go after ones that have by related words in there like by or cheap or affordable, or discounts or coupons, they tend to come while the other types of keywords that convert while is comparison keywords like male versus convert kit, right so people are looking at brand names, and if you have content that describes the differences, there's a lot of intent there and you could potentially get sign ups as well. So when you're doing your cured research, don't just look for what has a lot of traffic look for Cubans. Have High CBC because WanNa have high CBC, tend to convert more visitors into buyers and also look for keywords that are. Very specific when it comes to evaluating a proctor service or buying like mentioned top X Y and Z or X. Y and Z, brand name review right or competitor one against competitor to those are all examples of tears that have high intent and when you look at these keywords whether it's top of funnel middle, center or bottom on all and I know I've been focusing more on bottom of funnel. You need to make sure that your content goes over all those things like it's reviews you better have a lot of reviews from other people whether it's video tax. If it's brand comparisons, you better have a table the outlines what is your brand offers competitors and white people should choose you. The final thing I'll add for my side is used tools like uber suggest, and you can basically look at what keywords your competitors are optimizing for. The other thing I'll do too is I think over suggests can do this as well. You look they're paid ads, what they're bidding on. Okay. So youtubers digest and look at what they're actually bidding on because what they're bidding on historically does keyword probably convert. Well, if they don't have a high volume and they keep bidding on it over extended time period that means it's probably working or they're stupid which I. Guess You shouldn't be looking at your competitive stupid. But assumed that they're not stupid or I assume that they're not gonNA, burn the money in it not worth, right? Yeah. Then that's your research right there. You don't need to try to figure everything out from scratch
5 Reasons Why Your YouTube Ads Arent Converting
"Committed to your success online. We've worked with them to a special offer just remarking school listeners. All you have to do is go to dream host dot com slash marking school to learn more and get your website online today. Welcome to another episode of Marketing School. I'm Eric Zoo and I'm Neil Patel and today we're GonNa talk about five reasons why your youtube ads are not converting. So I guess I can start I but we should talk about the potential of Youtube ads i. a lot of people are using facebook right now and in my mind facebook ads are simpler to get started youtube ads are harder to get started but they are in essence more scalable because you could turn it off and on. And you can jack up the budget quickly facebook you can't just say I, WanNa ten X, my budget the next day. So Youtube has a lot of potential. It is the second largest search engine in the world. The first thing I'll say is when people are making their youtube ads, they're not thinking about their hook. So the hook is to pattern interrupt. Imagine someone's trying to watch a video right now but if you get interrupt them and stop them from what they're doing, you've got. something. Great. Right. So you've gotta constantly think about how can you create a great hook and will stop them and then you can jump into whatever it is that you're offering and then get them to click and take the next action. So the hook is the first thing I'll say the other thing to keep in mind when you're running youtube ads and this is a really easy way to get out to convert better most people look at cold chopping and trying to drive him through. Wanting to attest how is remark, your traffic everyone who visits checkout page by page but doesn't by Schulman video of what it's like to be a customer use the opposite pitch. If you're pitching your website was logical use emotional pitch in the video emotional on your website use a logical pitch within the video you're doing the opposite and in general, you'll see a lot of sales from that out of all the ad types that I've tested on Youtube that tends to produce the most Roi. All right number three is kind of similar to what else saying with the hook. That's not just because you create one good hook it might go away in two weeks. Three weeks you have to keep going on the hooks. So you have to keep experimenting if you open facebook Ad Library and on talking about facebook right now. But if you look what we're also Brunson's doing or you can use a tool like beat to see how people are running on Google display or youtube, you can actually see he's cranking out so much new creative all the time. The creative is huge so just because you're done. With one, you have to continue to have a process to experiment more otherwise people get blindness to get sick of your ads quickly, and you have to constantly innovate on that the greatest most important thing, and obviously we're taught to Badger No. So keep experimenting with crafts and then number four on my an. If you'RE GONNA running youtube ads, you'll also find a lot of industries you won't be able to run ads to what I would recommend doing is collect emails from Youtube. It's a really effective approach. I'm not talking about the Webinar stuff I'm talking about straight up, you can collect emails within your youtube. It's high converting, and then from there, you can sell them over email or webinars. All right. Last one from my side is check out the book breakthrough advertising. You can actually buy it for about one hundred, twenty, five dollars online right now someone has the rights to that I was talking to Craig clements the other day and he was like, yeah, some about. The rights that so get that book breakthrough advertising. There's a framework within that book. When you think about the customer journey, there are five things that happen people are unaware initially, and then they become problem aware and then they become aware of your solution and then they become aware of the deal you house. So Unaware Promo where solution where your solution aware and. Then the deal and we actually got this from a digital marketer use that
Why You Shouldn't Create Content Daily (Unless It Meets This)
"Committed to your success online. We've worked with them to a special offer just remarking school listeners. All you have to do is go to dream host dot com slash marking school to learn more and get your website online today. Welcome to another episode of Marketing School I'm Eric Su and I'm Neil Patel and today we're GonNa talk about why you should not create content daily unless it meets this. What is this? So the big thing that most people don't know about content is all the algorithms froth social media like. To instagram. It actually hurts you to create content that people don't like because if you keep pushing content into your feeds that no one is engaging with, it tells these platforms at your content. Sucks. Your father's don't like it. So then when you push out more content, even if it's good the likelihood of them, seeing it as slim to none because of algorithms are to not her stuff to them 'cause they've already told him that they're not interested and the same goes with Seo. A TON OF MEDIOCRE CONTENT Than Google is not gonNA, WanNa, rank it because there's so many blogs out over a billion they might as well ranked the stuff people wanna read. On your end unless you can produce high quality content, don't push it on a daily basis focus on the quality over quantity. Yeah I think directionally I I agree with that. I think what I found interesting recently looking at I think it was Gary v that said this Gary cranks out a ton of content I. think there's different. Comparisons I think when you look at a a long form blog like back link. Oh, for example, that's like quality. You've got to be very deliberate with it. There's a lot of data that goes into it long form again and takes probably weeks or even months to pump out a really great piece. When I think about social media, this assumes that you've established a foothold of decent quality content with one channel I. Then you're starting to expand I think you can start to think about expanding more because I think about social media, you don't necessarily need to have the highest caliber of context feeds are just going all the time. So you're better off throwing more at bats and seeing what sticks and that's kind of the Gary v model he he's actually mentioned that you go for decent quality high output, and again, if you're like a back link, super high quality, super well-researched, you spend more time you're more deliberate. there. So I think it just depends on what you're doing. Exactly. So I think again what I think about US repurposing, for example, this recording that we're doing right now we're we're live right now these videos are gonna be chopped up with throw onto repurpose house we use repurpose house dot io, and then there'd be decent chunks right decent quality, and then they're gonNA find a timestamps interesting hours it throw them up on on instagram or TV or youtube or twitter whatever probably not twitch what Tiktok for example and sometimes like the ones that I don't expect to take off off. So you never really know. One, the keep in mind I. Think Eric are premature saying the same thing just in different ways. If you write a really long blog plus a back link or even sometimes do Neil. PATEL DOT COM there's still no guarantee that I succeed is still as a hit or miss approach even content marketing with social media if you spend a lot of time on a video. It doesn't mean it's GonNa necessarily do well or image or anything like that. So in general when you're doing content. You WanNa, end up, putting premium content that you genuine think people will like when I say, `do put out crap content every day some people just want to. Take a random pitcher being like this looks cool. Here's a cloud. Right? If you're content has no purpose, you're not gonNA get much engagement. Don't put it out see with Gary v Yes he's putting out a ton of content, but overall, the quality is good and what I mean quality I'm not talking about use a professional it could just be his phone. When I mean the quality is good in which He's helping people he's providing value with his content. If you listen to something, it may motivate you it may inspire you. It may teach you something new same with air content. So if you have purpose behind it, the general rule of thumb is as can be valuable to someone whether you created in one minute or you spent a month and whether you spend one minute on something or a month, they're still no guarantee of success and that's why a lot of us do crank out a lot of content including me and Eric but
"neil patel" Discussed on Marketing School
"Welcome to another episode of Marketing School I'm Eric Su and I'm Neil and today we are going to talk about what you should copy from Neil Patel in business. So this episode is going to be fun for Neil especially because he does have to do anything because I am going to be the one neil and I have we've known each other for was it eight years now nine years breath I think we've known to the for at least ten years. And I don't think. So because I twenty five or twenty, six years twenty, five years old. So it's been nine years nine years. All right. One ten at so fast I feel like it's just yesterday where else reading Neal's old blog quick sprout and you just write things that I sometimes I would understand and I would email him he would actually respond and I'm like is this guy respond to me so now I wanna take advantage and so I kept telling him and eventually he's like delicious get on the phone and we Talked for like twenty minutes or so and that's how our friendship started. You know and eventually that led to US meeting at Taco Bell in Orange County and it was blooming friendship from the last nine years or so really love what's meal has done. I mean he's always supported me he's tried to help as much as I can but I'M GONNA share a couple of things that I've. Observed over the years that I think that are worth copying. So the number one thing that you should copy from neal is his fast execution. So you know meal, we'll be the first ones to say that were not the best marketers in the world. I think at a certain point, there are going to be people that will overtake you but in terms of execution Neil and I might. Talk on the phone and the next day or two maybe the next five ten minutes he's already on he has his team on it. So I might say, Hey, this optimization, the numbers are really good. He's on it right? He's not afraid to jump on quickly and he's not afraid to test these things. Especially, if you give him numbers, she's going to test if you just come up with. Conjecture without much to back it up, probably not going to test it but fast execution I think Neil probably is one of the fastest executor's the I know. So I think that's really important. It's just getting things done iterating quickly and a lot of people are unable to. So that's the first thing. The second thing I've noticed with meal over the last nine years is that he's not gonNA wait to set up a call. He's just going to call you. So if he wants to get something done, he's GonNa call you just because it's faster that way and that actually ties when fast execution I, actually most people go ask you and then there's like they're scheduling. And everything and then just there's all this back and forth with meal. Here's picks up the phone and he goes and jeeze users like, Hey, what's this person's number or just call me straight up doesn't matter what time it is and we'll just talk. So I think that's important as well. The ties fast execution. The third thing is if you think about a lot of. Whatever's being created around you. It's really iterations. It's a lot of things are not that much innovative. It's people building on the shoulders of giants, right? So you don't necessarily need come up with something from scratch, and the thing here is that you don't necessarily need to reinvent the wheel. Neil doesn't need to reinvent the wheel bought Uber suggests and he just made it better. He iterative on it. There's a lot of things that. He's done where he didn't necessarily come up with something from scratch and some he is but a lot of the things is just hey, who's doing something interesting how can I tweet and how can I make it better and boom? You know he executes on that quickly. So that's the third day. The fourth thing is meals zigzag other people's zagging some things might not necessarily work workout, but he's GonNa try it. So for example, some. Tests that he runs like let's say he ran instagram test and his instagram just really quickly or sometimes you might test something where he's for a period of time he was bragging paid on facebook to get more likes and that worked out initially. But long-term that didn't work out but he was willing to do that. Right is willing to take shots at other people aren't willing to take and you have to be willing to that. If you ought to be good at business industry forcing and we're working towards the fifth thing over here is that kneeled as pretty good job of ignoring the noise so good in fact that he just does whatever he does and he's GonNa Learn from other people but he has learned to tune in the signal that he gets from other people is from other people that are extremely successful. So for him, it's not so much about. Reading as much as it is to talking to other people that are very successful business, right? That's all he pays attention to. If he's he's good numbers boom, he's going to do it sixteen. This is important. I think the counterexample Neil will cut things quickly you'll give quickly. So if a person doesn't work out, he's got to cut them quickly. He's also going to give up quickly test doesn't work to boom I tried it. Didn't work is very fast at cutting whether it's projects whether it's people and then the final thing I'll say is I think over the last nine years, I've learned this about Neil meals actually evolved before I would argue meal feel free to push back on this. You were not willing as much to pay the big bucks for our senior talent. I think that's changed in recent years you are willing to shell out the big box. And you're willing to get other way now I think it wasn't like that before a correct. That is correct. Yeah. All right. Final thing from my side is meal has learned to not try to do everything is learned to focus on what he's world at. In fact, he's team has even told him to you know he just focuses on bringing traffic and that's what he's world-class at. So he'll do want to add anything else before. I close out now that's it. Thank you in words. Yeah. Thank you. So that is it for today guys go school I o slash live. That's L I v E to learn about our virtual and live events. There's something for everybody go check it out fill an application if it looks like it's good fit neil night we might even give a call as well. So that is it for today and we will see you tomorrow. We appreciate you joining us for this session of Marketing School be sure rate review and subscribe to the show and visit marketing school dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success tax marketing school dot io until next time class dismissed..
Why You Should Diversify Your Revenue
"Super committed to your success online. We've worked with them to a special offer just remarking school listeners. All you have to do is go to dream host dot com slash marking school to learn more and get your website online today. Welcome to another episode of Marketing School I'm Eric Su and I'm Neil Patel and today we are going to talk about why you should diversify your revenue. So let's think about this the when you first started your first business acs right or when you started selling CD's how did you think about your different revenue sources and when did you think about diversify? Let's start there. I didn't think of different revenue sources at that young of an age. But what I realize is just having all your revenue coming from one thing especially when it seasonal or could go up or down or you may have one or two hours whatever the reason may be is your income can get hit really quickly, and for that reason, you should diversify your revenue stream and even if you're an agency like. Mine or Eric's make Eric you have agency what services do you provide? Let's say paid media there's SEO conversion optimization etcetera. And do you have clients who pay you for all of those services though it's diversified? So yeah, there's a chunk that goes let's say fifty sixty percent goes to pay maybe another twenty percent thirty percent goes Seo and the rest is miscellaneous. Exactly. So even in your business, you can have multiple revenue streams like if you're legalzoom, you can charge people for setting up their corporation. You could also charge them for renewing their corporation. You could also charge them for adjusting the corporation or dissolving any corporation. You can also charge them for getting your website up because once you set up your company domain name a website, there's many different revenue opportunities, and that's how you should think about your business once you start generating some income, I do think would choose to hear your thoughts on this. Eric. But I don't think you should versa your revenue stream. If you're making very little to no money, you just need to get going with something. Yeah a mutual friend of ours Andrew Wilkinson runs tiny capital. Now, he actually started with an agency Meta lab and we talked about this on the leveling podcast a couple of weeks ago and I liked the way he breaks down. If you think about it, the agency is a great business or let's drop shipping type business are great launch pad or starter businesses to go with, and once you get it going, then you should think about diversifying. So when I get it, going you feeling pretty good. Maybe you're generating a healthy lifestyle for yourself. Maybe you're taking home a hundred or two, hundred, thousand a year where he can cover your expenses then. You should think about diversifying because the other thing I'm recalling right now is I think about my friends in the restaurant business and some of them right now I see them complaining on social media and they're not able to do anything right now and even if they make adjustments, they put all their eggs that one and I think it's really important once you get one thing working you take care of your own expenses. You start to think about other revenue sources. So when something like this happens were talking about the economy right now you feel insulated and you can be patient with the way you make decisions because if things start to like shit hits the fan on one thing, you're going to impact the entire time and you can't make sound decisions. Totally agree. So look right now whatever you're doing you know start thinking about ways. You can diversify your revenue stream and when you think about diversifying your revenue stream, would I want you to do is think about other very similar light items in which what can your existing customers or current customers also buy from you versus what new customers yet attracted by something new you ideally want stuff they are existing customer base can buy because that allows you to grow faster. Yeah. The final thing I'll add is Look one step at a time I think it's too easy to compare yourselves to the billionaires or you know the Decca millionaires out there and it's just look at your journey. It's one step at a time with again. Once you get yourself taking care of, then you can start to think about other revenue sources don't try to do too many things at once neal's guilty of that I've been guilty of that. Sometimes, we're still guilty of that but you know control what you can control, take it one step at a time and I'm not saying be lazy be short term. Have Urgency but long-term just
Short-Term SEO vs Long-Term SEO (Which One is Better)
"Welcome to another episode of Marketing School I'm Eric Su and I'm Neil Patel today we're GonNa talk about short term Seo versus long-term Seo and which one is better. So a lot of people like going out there and be like I'm GONNA buy tunnel links or UNDIS- GONNA go blitz a ton of content. There's raise short-term SEO to acquire a ton of sites in just through on redirected or by expired domain names have links. Some of it is grace. is black vitz light. But in general if you're short term versus long term, you're thinking about, what could you do right now to get results right away seo inherently is a slow steady gained gang. Sloan. Said, he does win the race if you do attendance. Stop. Gould, isn't just Update the algorithm in you to the top, they slowly increase your rankings overtime, and for that reason, if you try to do anything that shortsighted in short term, it's usually not gonNa give you are Y in searching hurt you the only time Reich seen short-term really help is you're a big company already with authority already have a lot going on but you have some issues like on page Seo when you fix those things yes. You'll get a impacting the short run but I also look at those long-term tactics because it you don't do. GonNa hurt you in the long run as well. Yeah. So I think a lot of it's beyond just marketing is a mindset thing. 'cause I think early in my career, I was trying all the short-term things because I want results very quickly I wanted to prove myself and I would try all the things would try spun articles, I would use. What is called? There's other tools se new can all these weird tools like all of a sudden like have twenty new articles that there's like jumbled texts that has just like it felt wrong. So usually when it feels wrong, it is wrong. I tried all these other things link wheels just weird stuff where I would get traffic very quickly but the the site would be slot very fast by google at the traffic would disappear. And so when you think about from a business perspective, you look at Amazon, you know people are like Oh, my God, they don't drive any profits, not a real business and years and years and years analysts were like this is not a real business. It's going to go bust you at them. Now, billions and billions of dollars, all these other revenue streams, all these other business lines is because the reinvesting because he kept thinking about. The long term thinking about short term kind of quarterly results from the stock market you should apply that mindset how you do marketing because now you're not gonNA think about I'm trying to get results in the next month sixty days or so in the next ninety days, I'm trying to build for the next ten years the next twenty years and when you're able to do that, you think about, okay I'm not gonNA try to spin. Articles anymore, I'm going to be like Brian. Deane. I really long-form great content and have a lot of data and it's going to be the best fees out there. I'm going to promote the hell out of it and I'm just to treat my audience right I'm gonNA respond to them as from there under the bill even more than just the Seo audience that I have I'm GonNa live on channel because at that point you're building. A brand is an asset. It's hard to a brand on a shaky foundation where actually if you're trying to do things really quickly, you're not really going to have much of a foundation at all. We see that happen time and again just over and over. Just does not work out like you have to go long run SEO is a long-term gain anyone. He goes with the short-term game usually distance of losing money and what will find his eric and I were in the same boat where we start off, we'd be like this tool it can like Dr more clicks to your listing, and that'll indirect restart. We've seen rankings overtime while like. Shit doesn't work. It's not long term wasting all this time ever on short-term tactics. If you spent that time and energy on long run, you'd be much further along I think those of you that are listening right now that are trying in the midst of starting out the on you want to try to things we're not going to be able to stop you. You're I think you're going to try them no matter what and I. You've got to eat some dirt and then you're going to be like, okay, I. Get it. Sometimes, you just have to experience it for yourself. That's fine and those of you that are like, yeah, you know you've dotted your get what you're saying. Here's example of something new I. Don't know if you saw this but there's this new it's called GP three. Have you heard about it yet on? So it's basically it's ai that will take one sentence and it will make into full article for you. So check this out I'm gonNA share the link with you afterwards. But this one article I was reading this entire article about what GP three was and the entire articles written by the machine. I. Couldn't even tell, and so afterwards, it's like the implications for that are when it comes to like a reporting standpoint or when you talk. About scores or news things like that, you can easily pump a ton of content the difference now I'm excited about this but the difference now is this is a long term play 'cause. I actually can understand it and I actually got value from it versus the short term play before were a lot of these tools were just kind of switching words around or it was switching more around where sometimes incentives is that even make sense and. That's different right at that point of trying to get it it's a hustle. But when you think about talking about machine learning talk about Ai, that's a longer term play because you're actually still adding value while saving human beings time. So at that point, it becomes a different story. So it's also important to know understand nuance
"neil patel" Discussed on FunnelHacker Radio
"X X services are to come yes. Okay so. I was excited. I'm like Oh. You must have enterprise offering. Right like I didn't know that. I learned about coaching, and how people are making a ton of money selling coaching services, but I don't know how that word for that world. The I noticed very lucrative. Spend like I've seen like the rest of the world. Do extremely well. Am I know Russel's stuff or you? Guys have been stuck with the past relate to that, but like I said there's a lot of amazing tactics. Strategies are using that I'm just not. Haikus Muslims time is corporate. World Thought I. Learned this from Ryan Base Years in years ago. In which when I was trying to this before you guys even launched quick funnels in also cite you know. Everyone's making all this money emails I. Don't get it then he's. Teaching Teach you how to grow your company in a different way. And, riding a really unique perspective. He's a Cyclo. The guys in this industry. They're going to do a lot of stuff that will work for your businesses, but don't look out him. In a negative way, be open have open is be willing to listen. Because he had a lot of smart tons of people in this industry. Don't judge do anything. They just come in and take their tactics and apply it to old school larger businesses, and that's where the money is, and I really took that to heart and leveraging the strategies that I've learned from. From you guys are Ryan or frank of the world, tigger businesses because it's so much easier to use your tactics on businesses that already making tens of millions of billions of dollars like they see growth much faster. You like the way you guys do. Cancellation are upsells. doing one hundred million dollars a month in revenue self-service just threw a website with no ads of a big brand adding those upsell. You get a five percent. It really moves the needle because it's like pure profit, right? I love it. No, it's did fantastic and I. think that's the. I think it's one of your skill sets been able to find those little tiny things in our world work extremely well in in the other world, but you've also been able to take a lot of things that were from again from a p. and G. standpoint from other an adobe or other large ones. To to see those things that we get using ours. That has been valuable to us again. Let's you get the biggest mistake that people make in. This industry in the ones we're talking about all the people we know. Everyone picks a really tiny town. Total addressable market seriously most people pick a really small town. Though Oh my God this businesses scaling yet like the biggest player space may make twenty million dollars a year or the like I'm going to sell impo. Hawks Hamic killing unlike all your friends you sell INFO`products still make more than ten million a year twenty lucky and we're not trying to talk. Say does not a lot of money I would love ten million dollars. Getty had his. It's much easier to be like I'm going to go. After salesforce that is where two hundred billion dollars and I want a fraction of a percent of their market. It's easier to take a small fraction of a huge market than it is to take a large chunk of a small market and I think that's a mistake that entrepreneurs in this space might as well well-made which. We don't go after big. Problems. You only just think about it could from those amazing business I'm doing hope you'll. Marketing is great, but like if we solve problems related to like Baid, gain credit cards like everyday problems just imagine if he took the skill sets that you and I haven't applied to normal businesses. You'd have much businesses. Because The credit card. Everyone needs transportation. Right he like. Got Actually a super bowl. I'll talk to you more line on the banking side. It's something of. Interest, actually it's one of the things we're looking at doing awesome things with. Appreciate that and I think. Again the the idea as far as TAM and understanding, how larger your marketplace releases! So often we talk about a blue oceans, red oceans, and trying to take this massive piece and. Really realizing that. You can do extremely well on a small piece of a very very large market, and too often, we try to become the big fish in a little tiny bond instead of the. It's like I don't care. If anyone knows me, I just want to after a big. I'm the same way I don't. My name doesn't matter that much. I don't care if they know Neil to tell us they doesn't irrelevant. You know if they succeeded. They grown after big mark, and I'm happy I love it. Why free shape that? Exists for your time as will any other parting words to our audience, or before we let you go. If you're studying. Click final site. You're trying to make money. You guys already teach all the stuff that they need to know. But one thing Kemp says we ended the call with this. Pick a big town. If you pick a town when you're using finals, you're much more likely to succeed. Get Revenue, Chris this very tidy product for this tiny market. You're barely GONNA make money. If you have all the right tools, you pick a bad market. It's harder to make money flipping bigger mind. So much thanks..
"neil patel" Discussed on FunnelHacker Radio
"Have a dear friend on the show today guy. I've been following for literally decades. It seems like eternity. My dear friend Mr Neil Patel Neil look into the show. Thanks for having. So for those don't o.`Neil basically he is I. Don't know how you could not know Neil for that matter meeting New York. Times bestselling author wall. Street I mean you literally or anywhere and everywhere. I for me, literally I love your podcast with your Eric Su Marketing School so if you're having been listening to marketing school, subscribe to Marketing School I, think the part I love most about neal is it's you guys are so content rich, but action item oriented in literally less than seventy minutes. I listened to two times. Speed is like okay. I'm having to stop every time to take notes or my send myself a message. Is If you guys haven't listened market school, I was even. Some things just even recently that I loved seven lessons at thirty million podcast downloads. I was crazy. Had thirty million podcasts was like I that's a ton of downloads. But when the ones I found, super value was just one most recently, and that was why learning to say no will accelerate your success. And I think that a lot of people don't understand that part, but when we you and I were just basically talking about and that was. How much equity should you give to your bars? And I found that fast as well so if you guys aren't following mark in school, by all means go subscribe there and definitely just go ahead. Go to Neil, Patel, DOT COM, and you get a ton of stuff but today we're gonNA dive in and really have a bunch of fun talking about some of the things that neil seeing these days again. He's been running crazy egg. Hello, bar quit sprout. A ton of other companies consults with some of the the biggest brands and around and as lobster as our zone software companies with enterprise. Neil as you take a look right now with some of the main things that are happening. From as you start talking to the business owners entrepreneurs. What are some of what somebody advice you're giving them these days? So. My advice giving them these days is go out there and provide a ton of value on all channels, so marking has moved Omni Channel There's this thing called the rule of seven marking when someone interacts sees you. Seven Times a much more likely to be loyal, more likely to convert the customer more like remember your Brab. Snowball effect so the best thing I tell people especially when you're starting office, but your phone bus out whatever you have, start going live on these channels, posting photos videos, and just going on all the platforms out there in a shot as much valuable information as you can and. Eventually. It's GONNA cost people to come back by your testimonial. Talk about it linked to you all the stuff that you want to try to thrive online. Savings Pours enterprise quite. Believe it or not, yes, because. What's funny is a lot of people think that big corporations work differently and to some extent they do, but here's the thing see. Big corporations have hundreds and hundreds of thousands of employees in many cases. You'RE NOT GONNA. Get a VP or a CMO to sign off on everything a lot of time getting directors managers to sign off on things and a lot of times. It's people who work associates starting off in these companies. Who pushed it up the? The flagpole, so if you can just educate and help the masses eventually, you'll start getting these contracts with these bigger corporations now getting the contracts in these large corporations as a big different art, in which there's a longer sales cycles procurement right, so you have to go through, get approval and budgets the Badger you on contract terms of the moment. You get one of those clients, even though it's a painting yet. They tend to stick around much longer. Appreciate that I know that? You were just talking about the ideal clients for Click. Funnels da used to be one of the things as we're battling. Churn is doing that exact same thing trying to find the right client making sure that. The clients are going to stick and I think if no matter what your businesses recurring revenue, you need to have some element of that. Even if it's a subscription based product or whatever product you're selling, you may get them in the front door on an info product, but the only keeping their is by providing valley and Neil the thing I have loved as I. Fall you over for quite some time now and that is you continue to provide value. And, with that, I was actually I was trying to get to your blog today and you have a quiz in front of your blog. Can I explain why you. So I'm guessing that your mouth Carson went off the page because the exit Hoffer, and then we have a quiz is if you're gonNA leave might as well capture any information that you could ever getting. I love it. I love it. was you take a look at some conversions these days and you're looking at optimizing things. What are some of the areas that? You find are most important for again realize our click funnels audience here. Everything from people are starting out to those people who are pretty experienced. If you were to talk to the. Person is getting started. What the conversion metrics they need to pay attention to, and then after person again has hit through that million dollar mark. What are some of the things they be focusing on on? Sure, so your first one group of people who are not a million dollars in the first reckless people overnight per month or per year. Let's look at annual. Are So the little things. Really add up if you're making any revenue upsells down salsa, which is funny enough what you guys end up doing like. Does it see because when you do conversion optimization? There's things that may win may not win, but something that was all the time is adding up in down salt, and if you're and downfalls, provide you the results faster so anything that sells speed or automation that does really well so like. Do it easier quicker get the results faster also swerve that those kind of upsets do extremely well. And if you added three upsides and downsides of on checkout, you'll do while checkout that does well to another thing that most of your listeners.
"neil patel" Discussed on Marketing School
"I've Eric Su and today we're GonNa talk about how Neil Patel tell gets ahead of his competitors because we're coming up on the New Year and you know it's good to know how some people think of the things differently right so people have different tactical ways of what do we think. So Neil. How do you get ahead of your competitors at yeah of curious? Let's go so I do two things. The first thing I do before the end it year is I worked during the holidays. It gives me many more hours than my competitors. You know yet. Assume that everyone's GONNA do whatever it takes to succeed seed Michael Moritz once said this when he's talking about China and he got a lot of crap but he was talking about how in China they work six days a week. Like it's not. Just you know Monday through Thursday. Believed they work Monday through Saturday. Some even work Monday through Sunday and their days alike eleven plus our days so if you just work more hours assume you can do. Efficiently gives you a huge leg up and I think you also very similar with your work ethic as well. This is true. Maybe it's the Asian. That's it us while okay do anything I guess so I think this goes both ways of Ab. I'll talk about in the next podcast. But when's the last time you took a vacation. They should. You could ask these back to me. Yeah I took a vacation last week or the week before I take vacation probably the at least once every two three months support at. What are you doing on vacations? Are you working or are you just completely disconnected my my indications that aren't really like quote unquote real vacations like a lot of San Diego per speaking engagement offices also down there so go into the office and work allows to do speaking being in the same time. So I'm making money there. I'll take my wife and kid and all like take a few hours out of the day go to the beach so that when everyone's happy the oil do dinners. You know two three times a week and just relax. Modifications are fully occasions. More like word -CATIONS and I'm working and also spending time with family so you're basically finding a way to integrate. You're not separating work and life right it's together. It's you're integrating them. Yes yeah so I integrate on my talk to my wife about work all the time I talked to my baby about the stock market. The economy will tag team business but she probably doesn't understand anything adding other than she spits at me in the last after but a founded work really well and I don't necessarily take a break on the weekends so I'll do things like like when we were in San Diego. During the day I came back to our hotel room and I took my wife and daughter to the beach and we spent like two three hours walking around going to the beach talking. I want I do this. I'm not on my phone. I stay disconnected. I just spend quality time with family and being the same feeling kneeling record a podcast in advance. So it's not Halloween yet. Technically woman recording this podcast. You know like this weekend I'm GonNa do Pumpkin patches with my daughter my why and next weekend on next week. Also do some Halloween activities and stuff like that during the day as law. Nice family man Neil. The other thing to deal is sometimes we talk to each other at Weird Times. You know where people are basically disconnected. We're still talking on the phone like eight. PM Nine PM things like that. Yes so and that's right because we were constantly constantly working and the reason we do this. We WanNa win right so the vacations Eric. Kinda does the As well discuss this in the next episode or vacations or whatever you want to end up calling them but yeah that helps us energize and that helps us. You know work extremely hard because if you just work constantly for you're a year straight notifications. No free time. No watching Netflix for doing things. That are useless. That aren't needed. You'RE GONNA get burned out the other thing Ah I do. That's worked really well. Is I planned. Partnerships typically from November and December of each year so like for example Apple Guber suggests is a free tool that I ended up building. I'll say it'd be really good to build a web slugging. Most people don't know this because of the licensing in Mosul Mosul Build plug-ins Jack almost all of someone's code and just released a savings act plug in and I'm not saying I would do that. You can't end the reasons. Say almost all because some of the code that you can't do that with the technique news the developer. But like I don't have a wordpress plugin a chrome So things at all due in the next few hugh months is I've been hitting people up. Forty haven't he's like. Hey I want a creative different version of your plugging XYZ CHANGES DO rupture being flip. You drive users. Whatever it may be soggy super created so that we can move extremely fast while most people they just go traditional Rawson being like? Hey let me go and our competitors are doing this. I'M GONNA go to walk. That takes a lot of time and money. I don't have either of those things so what I do is I try to forget. Forgot unique creative ways to get ahead just partying with people who can give me the white label solutions or modify. What they have throw less money than have to? If I had to build up from scratch and I can get ahead much quicker all right so that is it for today. This is how neil gets ahead of his competitor. So people enjoyed it. And if you like you're seeing Neilan I in person and we are doing these in person. Events is called the growth accelerator were duties a couple times a year. You could apply markings go the flash live. That's L I v not to learn more and don't forget to view subscribe to this podcast because it helps us grow and we'll see you tomorrow. We appreciate you joining us for this session of Marketing School. Be Sure to rate review and subscribe to the show and visit marketing school dot. I O for more resources based on today's topic as well as access to more episodes that will help viewpoint true marketing success. That's marketing school dot. Io until next time class dismissed..
"neil patel" Discussed on Tales From The PROS
"If you're on wordpress blog, there's a plug in called the Seo Plugin that helps as well. So other than making your code really friendly, and of course, writing content because as you said continents, King where you really need is people Lincoln to you without the links. You're not GONNA do that. Well, think of lead links as like a voting system. The more people linking to you the higher chance you have a ranking higher. So a good way to find out who's linking to your competitors or other people is you would just use you can use free tools, hoover suggests. that. I have and I released my Neil Patel site, and that tool ended up telling you, Hey, who's lead your competition what are the most popular pages and that'll give you ideas on what to focus on because if you know that's working for competitors, the good chance at work for you as well. So you think that I mean. So would you say that Google has a has a much heavier weight on off page strategies than on page 'cause I know you mentioned an I'm really wear of IOS well The thing is with on Patriot your Seo your onsite Seo and you know. For example like interlinking entitled Tags and and Meh Descriptions and all that all that stuff. That's very important. Right but you think off page. Content like writing third-party sites back links you think that's more Google is looking for that. Google has a heavier weight on those strategies rather than on page. Do you think or is it kind of balanced or it's a mixture of everything they're looking On page, lee-ing looking at content the looking at things like cross linking in your title tags duplicate content in time on site while time looking at how many brand is you have there literally looking at, you know hundreds and hundreds of factors. The reason being is competitive. They want by the best results for users. Now, really have today second look at everything to do the best. You know based on What are you thoughts on like social media I know the social media signals, right. So for example you know I I I write a piece of content on entrepreneur dot com right and that that content gets a thousand shares and what have you those those social signals do those impact accompanies website rankings or or? No? Indirectly they do directly. No. Now. Think of it. This way you get a lot of chairs.
"neil patel" Discussed on Tales From The PROS
"And really like. What steps did you take Neil and building a strong authority because you know I mean. I I see your videos on linked in really all over the place and I love him. I love the messages that you given just a way you brand yourself and your company's the products that you've built and and just and the community that you've built around the world and just your follower. So hot what steps did you really take to build such a strong authority in the digital marketing SEO space. Yes. So Just. Helping people I spoke at events gave revise a blog cream videos. We just put a ton of information out there and you help people eventually you'll build up that authority. then. It doesn't happen overnight doesn't happen over six months even even a year it takes two, three, four, five years really You'll see little growth here and there, but it all adds up and it takes years for to add up to being a substantial enough amount. What well, where are you going to say? Not the same thing. Okay. So, was it something like I mean I know obviously there's no. There's no shortcuts or anything like that. Trust me. I know that from experience it takes it takes a lot of time and hard work and patience and just kind of getting yourself out getting yourself out there on on pretty much everywhere on not just focusing on one platform but. Building your. Were you focus? You think it's easier to focus in one niche in just something that you're truly passionate about or what? What what are your thoughts on that? I it's it's not a I do agree you shouldn't a folksy but. It's not even the niche it. It's more the second part that you're talking about, which is your passion since. Pasha something whether the niche or whether it's a big industry needed to focus on one thing. But the moment you're passionate about it, you'll put in the time the energy, the ever everything that's needed to succeed. And that's why you need. It's things happen easily they don't happen overnight. They don't happen with little effort, and if you're not passionate, you're not gonNA put in the time and the effort and the hours and you may end up giving up. And obviously everyone knows that you're you know you're it seems like you're a lot of your skill. I mean you have this strong personal brand of course, but you have strong skills in. Your Company Neil Neil Patel digital and you you offered you know Paid advertising services and SEO and content and social media all that good stuff but it regards seo search engine optimization. What would you say to help people out because I think a lot of a lot of people I mean Seo is you know it's been going on for a long time a lot of a lot of. Digital marketers know what it is but other people who really don't you know I, work with a lot of startups and even just other companies traditional Comey's. Not even on the web, it's crazy man like I'll see companies out there in. Have you done any SEO and they're like, what do you mean Seo on like Oh you're kidding me right like you haven't done any you haven't tried to increase your rankings on Google that so powerful. So so in regards to Seo what would you say are the most important strategies to essentially execute in getting a websites ranking civil top of Google search? Obviously, we know content is king social media is important as well Kind of what would you say about that?.
"neil patel" Discussed on Mixergy
"It works. I got paid one hundred ten grand to steal in how paypal's great where on you to, I had to pay this Famer put the disclaim. Oh, you mean on your YouTube channel? Yeah. Works people pay for the all day long element in. They're like, would you do video for PayPal for one hundred ten gun lighten? How long is the video like a few minutes? I'm like sounds like what about, like whatever you want? Like sounds good. That's where I had a hard time trying to figure out what to talk to you about. Because there is this. It's not just here. I actually don't want you on, on YouTube ever, but I do see you on, on Facebook, and you do just stand in front of a white wall, someone shooting video and clipping you. It's giving me maybe the same stuff that might find on your blog. But I prefer it to there's a bunch of different things going on for you. Let's go back then to the thing that didn't work out kiss metrics what, what's your take on? What happened there, actually let subscribe with kiss? Metrics was, and then what's your take on what happened? Yes, kiss metrics was web analytics company to optimize for your lifetime by the customer. He Michael onto the company within the first year or two years. Let's two years, we got to around five hundred grand a month in reoccurring revenue. Roughly around there. We got a PC investigation class action lawsuit rail. The company CEO came in place. Didn't work out. It put an another dependent another new CEO. He didn't work out either and the company's revenue stayed the same if not decreased over time. They're never able to continue to grow it. And yes, oh, I heard from one of their ex-employees 'cause I know most employs. Right. Even hired him. He's a. Yeah. Struggle to the second round the whales, and I knew they got a lot of traffic. So I head of the guy has Keno. If you're not generating revenue from the site, your audience is probably not right. Whatever it may be. You know, you wanna half a million bucks for the domain, and he's a site, the d'alene Nelson from a half a million bucks. So then within like he got board approval right away. Thirty days wired him the money whenever he gave me the legal contract. I sent it off. And then it was all redirected everything from that site. Redirected directly to Neil Patel dot com, right? Yes. But I gave them a sweetheart deal. So I structured, the deal, like, look, I know if I tell you to switch your main in thirty days to heart. I'll give you the half a million up front. I'll even pay to maintain the blog, which was estimated around fifty thousand dollar. So it'd take on that expense, and on top of that use it for another six months. And then after all, take ownership and gives you time to transition and then I transferred to Neil Patel dot com because that blog ranks a lot of marketing terms. I knew what each of those visitors are worth because in my ad agency were monetize ING, this traffic and converting them into lead solve the basic math. And I'm like, oh, I can get my money back in a few months on, like Down's. Good. Sign me out. What, what I don't get is even are you link? Past articles from kiss metrics, bog to a U mapping them to your own blog posts. Or is it just you are got it, redirected it? So I took those blog post moved into Neil Patel in redirected. So if you submitted a guest Andrew Warner your guts posted on yelp, tell it still says written by Andrew Warner excetera. Saying links if any block host was written by me, 'cause I wrote a lot of the content as well on the kiss metrics, bog, that just got moved over. I'd have to say, written by Neil Patel, those already rent by I see okay?.
"neil patel" Discussed on The MMA Hour with Ariel Helwani
"Stay frosty. Everybody. I'm Neil Patel editor and chief the verge and this is the verge cast. I is the flagship podcast is the verge every week. We cover the latest in tech news reviews. We took a critical look at what is going on now and next in the world with tech show's by me, our executive editor, not your friend and Paul Miller. It just feels like there's something wrong with all computers, though. Don't you think that sometimes we do that on Fridays and on Tuesdays interview episode IV in talking to all kinds of influential people in around the world attack. We talked to Microsoft founder Bill Gates about his philanthropic efforts. You can design systems without having to reveal any individuals particular medical record journalists academics, Lena Khan who thinks that we should be doing way more to break up giant companies like Amazon Facebook, hindsight allowing casebooks to buy up. Both what's up and Instagram proof have been the wrong call and we talked to tech CEO's videos Bill Baxter who explained exactly how smart TV manufacturers make their money. It's about post purchase monetization of the TV. It's ads. It's ad. Check us out every Friday to your everything intact. From new iphone leaks to breaking down Facebook's ongoing issues with prime. See to just me and Paul ranting each other about the role of the government and check us out on Tuesdays. When I have seen every episode. Subscribe diverse wherever podcasts are served. We'll see then..
"neil patel" Discussed on Self Made Man
"Cool. That's super helpful theory go, we'll Neil. This has been. This has been fantastic. It's in Iowa pinning area of marketing that again, I've never pursued, but that's on the agenda and the priority list. Now that we're, you know, have a long-term vision for self made man in what we're building here. You mentioned earlier that your ideal consultant clients are folks who do intend mill your plus. If someone wants to go learn from you and they're not at that point yet, maybe they're just starting out what's their best option. Neil Patel dot com. And it's blog. Everything is three. There really are no paid options. Just I give it all away for free rather go. Awesome. Awesome will. Thank you so much. This has been. This has been fantastic as usual, and it's a, it's a pleasure to be able to. Have you on the show here in the to call you a friend in colleagues. Thanks so much for the time today in a problem. Absolutely. We'll guys check out Neil Patel dot com and dive into what he's posting. They're for free. It's absolutely amazing and and see if you can study, you know what they're doing from a marketing perspective when it comes to those exit pops and things like that as well. I know whenever I come across a really smart marketer, who's having a lot of success. I always screen capture things. I do video recording and Adam to my swipe file so that I can go back and reference reference those pieces of knowledge. Essentially in examples when we're ready to implement those strategies, highly recommend that you'd be the same. So thank you so much as always an, we'll see next week take care.
"neil patel" Discussed on Self Made Man
"Subsidiaries of General Motors, car company. That's their mortgage division. There camping, you know, division is back on it was an, we're driving traffic and we're wasting all this money. We lost the contract because I stopped spending money on places that weren't generating any sales little did I realize the guy's gonna get upset. She wouldn't get that budget for the next quarter. So we critic crazy egg to figure out, hey, how can we show people in visual format? What's making your visitors convert in what's not making them convert? And then from there create another sass company called kiss metrics that one didn't work out. At least for me being the founder I under gained looted known for other than my own these days have at agency called Neil Patel. Digital and quite a peace offer companies as well. So you do a lot of consulting firm. For large companies specifically around organic traffic strategies who are some of the clients that we might know about yet from Amazon, Thomson Reuters to EBay to buy com NBC what lists keeps going on and on. Got hit by Mike soft other day, have done work for Google. I have spoken out Facebook have done work with them as well, but yet the list keeps going on. That's amazing. So clearly mildly qualified to talk about what we're going to talk about today. So I'm gonna just handed over to you. You know, organic traffic is something that I've never paid attention to because I didn't have any control over it right. If for me, if I need to generate revenue and predictable somewhat stable manner, I've always turned to pay because I, you know, I have some degree of control over what we're doing there, but at the same time, if you can create a long-term strategy because we're get traffic typically requires, you know, a longer time horizon. It can become this incredible competitive advantage that is very, very difficult to come up against down the road. So one would you agree with that in to where do you start? How do you put together a strategy and a game plan for organic traffic? I would agree with that. Now, let's take you take your website. Is example that make that's gonna be a little embarrassing, but let's go. This us up. Fix that. If you look at my paid ad skills in my conversion skills compared to your mind suck right. Maybe maybe I doubt that. But anyway, let's go ahead because we were talking about my my platform. That's one of the reasons I built self made man. It was to target and build up a substantial base of organic traffic, and this is the first are meeting early was kind of the first time I've had someone's help with your skill set to go through it and immediately was like, here's what we need to work on. Here's what you need to change, and here's how you can approve it. And I was like, wow, we've made some pretty big strategic error so far that you could identify immediately..
"neil patel" Discussed on Marketing School
"Get ready for your deep dose of marketing strategies intact is from entrepreneurs with the guile and experience to help find success in any marketing capacity you're listening to marketing school with your instructors neil patel and eric soon welcome to a another episode of marketing school i'm eric zoo and i'm you'll patel and today it would to talk about what you should do when you're revenue kinks than neil this is probably happen a couple of times your businesses the top into my businesses so do you want to go first yeah you look at people you can look at me you can look at the ilan must that gave esnard sharks the peter deals of the world i don't care who they are everyone has her ups and downs no business just keeps climbing for ever apple once was struggling and they needed a bailout for microsoft so that makes up invested one hundred million dollars them so that way they wouldn't go bankrupt and makes up what i have antitrust lawsuits up the wazoo everyone has revenue pitfalls and downfalls again the question is just when so what you need to do is go back and focus there's something that major business work really well and the reason a lot of times where i see is people's revenue tanks because they're distracted they're doing too many things they're trying to innovate they're trying to expand and yes that's all good stuff but if you lose your focus on your main revenue source it's gonna start dropping you can't forget that golden goose it doesn't matter if the golden goose is sexy anymore is still producing you know golden eggs so make sure you're always building upon a working at it and making it better the second reason that i see most pupils revenue drop is they stopped innovating their core product forget creating new stuff they stopped innovating their core product and if competition comes out because technology is always getting easier and easier and better and a skidding cheaper eventually someone is gonna you know clean up your lunch take of your business because you just left your eyes off of it and you're going distracted and doing something else so always focus on your core business so era i highly recommend reading this book called rocket fuel.
"neil patel" Discussed on Marketing School
"Get ready for your deep dose of marketing strategies intact deaths from entrepreneurs with the guile and experience to help find success in any marketing capacity you're listening to marketing school with your instructors neil patel and eric soon welcome to another episode of marketing school i merits do and i'm you'll patel add today we're going gonna talk about how we live in a world where common sense is no longer really common so what do you think about but this well how the world is today the world is really crazy right so forget all the political stuff that's happening but people these days especially when it comes to marketing and entrepreneurship they're like oh yeah you just got to do everything that is a logical and what's worked for the people well what's logical on works for other people has been seen so many times it doesn't work anymore for example ecommerce checkout out pages here's a question for you eric already know he knows the right answer does it convert better to have all the form fields on one page and make it simpler and easier for people or does it make sense to break down into two steps and make it more complicated and give people more clicks most people would say number two the routine number two you as in which ones better the more clicks they want more steps one collona no more literally ones like that's very widely onestep checkout us yeah but you're saying number two why does number to convert better because while i've seen it convert better because here's the thing when you do number two when you instead of having everything on one page it's less overwhelming right yes and you get people the micro commit yes yep yep and when he was talking about micro commitments is when you get someone to putting their name an email address and then they see the rest of the software like uh well already put in my name an email miles of complete the rest and you roughly see like a ten percent increase in conversions by breaking out your checkout pages enter multiple steps but most people will be like that's not usable it's just easier and it makes more common sense suggest have everything on one page but the world is changing which what you think is best isn't always what's best for your business another example of this is let's say you're doing a website where you're.
"neil patel" Discussed on Marketing School
"Get ready for your deep dose of marketing strategies intact is from entrepreneurs with the guile and experience to help find success in any marketing capacity you're listening to marketing school with your instructors neil patel and eric soon meanwhile gum to a another episode of marketing score i'm eric soon and i am yo patel and today organ talk about top marketing tools to win business without being the sleazy so i guess i'll kick it off while you can start with the email service provider and y'all i'll go with mine and neil uses a different one but i used drip and just having email service provider collecting emails and then nurturing people with content does help you win business over time without being sleazy 'cause you're sending them good content you're being helpful and you know we've we've got people on our list that we know we didn't really know that we had our listen to enrich too you know enriched all the people on their and we found out okay there's mercedes there's shell gasoline there's audi right but just reaching out to them individually in providing them value goes a long way you should also check out webinar jam women are gem allows you'll run live webinars in which you can promote a product or service or offering all through the webinar so for example let's head i'm trying to promote marketing services where i teach you guys had a grow your traffic and i wanna get you as a client i would end of educating you on all the cool marketing techniques that you could be using to grown and be like look do you find this overwhelming do you need help do you want us to just do it for you and they can click a button you can say like oh go quick to get started by an or work with neil or work with eric and they can fill out a lead form or if you're selling a ebook or ecommerce product you can just say by your product within the webinars they can click the button and it allows them to buy and sell them.
"neil patel" Discussed on The Tai Lopez Show
"Nieto patel's here we're talking about his book hustle and we're doing away an iphone eight as we go live i've never giving away an iphone so check out this book neil patel eightfigure entrepreneur new york times bestseller obama named in one of the top ten entrepreneurs in the world under thirty so you like that from you like the eight yes nice not bad it's got a cool designed to it it looks gorgeous it looks gorgeous baid product design how to do it okay so second prize we'll be first will give away the second prize the hundred dollars all right so based on what neil said what was then is to reward those you actually paying attention the first two people are not the first to people but to people who answer this correctly the first person i name we'll get the hundred bucks the second person on name we'll get the apple iphone eight what was the website the job website neil said usage you should search on if you're looking for businesses that could potentially higher you he said they'll post on this website that they're looking for a marketing expert and he said you could contact them and offer your services as a contract all right so i'm a close my eyes zack you tell me when to stop here all right facebook the first person that i see here on facebook what is the name of the website it's funny facebook is way slower look at you youtube poor head it is so much better off as craigslist was one but that's not the one i'm looking for his specific sem russia's no indeed there we go maria sing congratulations you get one hundred dollars.
"neil patel" Discussed on The Tai Lopez Show
"You got the drop ship being set up you have amazon set up you have shop a fire click funnels what do you do then because you can have a website and make zero dollars you don't have to get i write a special guest speaker hear neil patel eightfigure businesses plus when we give away cash and i got a black iphone two two hundred fifty six gig black iphone eight never giving away an iphone eight so we're gonna be talking about five packs they get you more paying customers if you don't know neo patel this is his book right here you should know this guy i'm gonna say this in all honesty i read almost no business blogs almost no articles most of its bs a lot of you have read neels he's you've got a couple different blogs year so you got two that i follow and we are we talking about if you don't know neil is eightfigure entrepreneur forbes name him top top10 marketer in the world would have president obama name you top hundred entrepreneur the age of thirty under the age of thirty has one of the most innovative companies in the world he does software tack but a cool thing about nieto organ we're talking about is he's got all these life quick hacks to get pain customers at the end of the day the hardest thing neil is the get people actually pay you like people are launching social media marketing agency who worked with me people are launching their online business dropped shipping let's just jump right into this when you speak around the world number one quick hack somebody can follow two getting a paying customer let's say you let's the you do ecommerce advice eddie.
"neil patel" Discussed on Marketing School
"Get ready for your deep dose of marketing strategies intact deaths from entrepreneurs with the guile and experience to help find success in any marketing capacity you're listening to marketing school with your instructors neil patel and eric soon welcome to another episode of marketing school i mary sue and i'm neil the talk and today we're going to talk about how buffer and who tswete are hurting your facebook reach neil it so what most people don't know about facebook is they have their own tools to publish content and if you're on facebook what are they do facebook makes money from the visits that you're creating ad revenue there's a higher chance that you're gonna end up clicking on facebook one of their add than engaged in stick on there and check out what your friends are doing now on the flip side if you're just using tools like buffer and whose feet sweetener never logging to face with to schedule what happens to facebook they don't make had revenue from you now what ends up what we notice we've done a lot of tests on this we used buffer and whose scheduled post it doesn't get nearly the amount of engagement verses when we post live on facebook or use facebook's own publishing tools and there is a retief i'm talking about more than doubled to triple so if you want to schedule posts use the tools at facebook's providing with in their own website to schedule post eased buffer and his your reached gest tanks by two to three ex yeah the only thing i'll out here i really don't have any i agree with that there's not much to to say around or adds that but i will say you gotta make sure i mean they're the whoever's managing your social media it is within the process where if you're posting to facebook for example it's got to be defined in a documentation that you're not using buffer you're not using hoods we you're not using meat edgar right that's assuming you care a lot about your facebook reach now you're okay probably using with.
"neil patel" Discussed on Marketing School
"Get ready for your dnc dose of marketing strategies and tactics from entrepreneurs with the guy oh and experience to help you find success in any marketing capacity you're listening to marketing school with your instructors neil patel and eric soon welcome to another episode of the marketing school i very to an annual pta and today it will go talk about if socials sharing a buttons still work so i mean it we have social sharing buttons on our side i mean we use a note we can use different plugins out there there's like sumo for example but i mean for me i don't think i've actually click on a social sharing button at years for me personally i just use buffer if i wanna share something but you know that the new just because i do some things one way doesn't mean other people do it that way chairs to get your thoughts around this 'cause i mean a lot of people read your stuff neil attracted clicks on i'm not even a half a percent of the people are click on diesel for sharing buttons they do drive traffic every once in a while was even bunny is sometimes all see like more tweets on my article than how much traffic that article had received from twitter which is kinda funny which means people are just tweeting zone sharing things alba known believing like clicking on them secondly the other thing that i've learned from sulfur sharing is the only way to really boost your traffic from these social sharing buttons integrate them within your copyright what's a woman you can take quotes from your blog post in tweet a mile quick to tweet.