5 Burst results for "Nathan Laco"

"nathan laco" Discussed on Marketing School

Marketing School

06:05 min | 3 months ago

"nathan laco" Discussed on Marketing School

"Up your marketing knowledge with your instructors. Neil Patel and Eric Su. Hey Margie school listeners. I have an interesting stat for you. Did you know that Walmart improved their conversion rate by two percent for every second that improved their low time in other words website speed helps with conversions in addition to that google uses it to determine where your site ranks in their index so the fastener website loads the higher? You'll rink for that reason. I want to talk to you today. About a company called Dream House dream. Hose powers the web with fast websites and superior customer service brought to you by team of web experts or super committed to your success online. We've worked with them. To a special offer just remarking school listeners. All you have to do is go to dream. Host DOT COM slash marking school to learn more and get your website online today. Welcome to another episode of Marketing School. I'm Eric Su and I'm Neil Patel and today we're GonNa talk about five ways to learn from your competitors and shortcut your marketing success so I'll go with number one. I I talked about this. I believe maybe less two episodes but I do want to bring it up because it's fresh and actually got to play with the tool for the first time today. And so. The tour Spark Torah that's S. P. A. R. K. T. O. R. O. And the reason I sparked Toro is if you think about Chet Holmes Dream one hundred concept which is basically. If I want to promote my book. I'm GonNa go find top one hundred podcast in gaming for example. Okay that's my dream. One hundred for the PODCAST THAT. I'M GONNA find a dream. One hundred four youtube right so this dream one hundred concept was kind of coined by him and then Russell Brunson from click funnels kind of made a dream one hundred four different categories. Now what's beautiful? About Spark Toro is instead of you having to manually find all the influencers all the partners that you might attention WanNa work with you can just use spark twirl and you get five free searches a month and you can just find some key words by the way you can find a bunch of people and from there. You can basically decide okay. I'm going to try to work with these people reach out to these people and you're going to leverage the audience that they already have to help you get to where you WANNA go. That's number one. The second thing that I would do is go look at your competitors and see which one is running a continuing modifying. Their design built with is a website. That tells you if someone's using AB testing software alike optimize VW or hot jar. Crazy or anything like that and what you want to end up doing is seeing what changes are making because almost continue making changes and they're using these softwares that means tracking to make sure that the changes they're making in their design and copy is boosting sales revenue conversions. So I like doing is using way back. Machine Way. Back machine shows me the variations of their pages that they've been using and how their design and copy has evolved over time. And then what I like doing is learning from that. Because if they're using the conversion software you know that the changes that are making tend to be increasing conversions so learned from that and I should give you on what direction you should be going with your business to start getting more sales more conversions faster versus having to do all the learnings that they already did the third one. This seems like a dust. Amen but facebook Ad Library has been great. I mean to be able to see when your competitors are putting up new ads and how long they been running those ads for what type of ad copy they're using chances are if they've been running ads for a very long time there either a stupid or be. They has been working really well right. It's it's was the time it's one or the other and they're probably not number one if they've concept been spending a ton of money and so facebook our library. I like to use it. Not only look a competitor's withdrawn stations that I could potentially swipe because when you're writing copy or when you're writing at any type of advertising you ultimately looking for copy you're looking for some type of structure that you can pull from and then ultimately make it your own number four look one thing that all your competition's doing online and I don't understand. Why people do this people go on. Podcast interviews and talk about their business the revenue. What's causing it to grow failures. They had and they're spilling all their beans like one podcast that I listen to a lot on the enough is leveling up another one Nathan Laco and when you look at these podcast you know? I'm not mentioning Eric's leveling up because he's my Kohl's marketing school. It honestly is good and a lot of my competitors have been on his podcast or people in similar industries. They talk about what's working for them. What's failed and their strategies? And they're spilling their beans and a lot of them do brag. And what's cool about for me as a marketer is I'm able to learn from it and avoid their pitfalls and failures so that way I can grow faster so make sure you search for your competitors and add the word revenue at the end or podcasts at the end. And you'll find that the reveal a lot of articles or podcast episodes breaking down how they're doing on what you can learn from them to grow faster. Yeah Nathan. Lack has podcast Larry's because he forces the revenue out of them and if they don't give the revenue he basically like extrapolates to math which is pretty simple. I usually they're like. Oh yeah you know. It's roughly that anyway. I digress so number five. Last Finale Hillary to my last recommendation so last one was phased out library. But most people don't know that you can use software such as at beat and you can look at what type of ads people running on Google for example Google display network. You can look at how they're spend his trending over time. What their top. Ads are and again as a advertiser as a copywriter. Your job is to have a swipe file like a library of ad copy or adds that you like and then from there you just restructure to whatever you're trying to do because if the ad worked on you then you should be thinking about okay. Why did that work me and how it might potentially work if you basically restructured a little bit and tailored it towards your audience right so that is it for today go to marketing school dot? Io Slash school if you want to get on the waiting list for the education program that we're working on and we'll see you tomorrow. We appreciate you joining us for this session of Marketing School..

Marketing School Eric Su Google Neil Patel facebook Dream House Nathan Laco Margie school Walmart Russell Brunson Hillary Toro Chet Holmes Kohl S. P. A. R. K. T. O. R. O. Larry
5 Ways to Learn from Your Competitors and Shortcut Your Marketing Success

Marketing School

05:01 min | 3 months ago

5 Ways to Learn from Your Competitors and Shortcut Your Marketing Success

"Welcome to another episode of Marketing School. I'm Eric Su and I'm Neil Patel and today we're GonNa talk about five ways to learn from your competitors and shortcut your marketing success so I'll go with number one. I I talked about this. I believe maybe less two episodes but I do want to bring it up because it's fresh and actually got to play with the tool for the first time today. And so. The tour Spark Torah that's S. P. A. R. K. T. O. R. O. And the reason I sparked Toro is if you think about Chet Holmes Dream one hundred concept which is basically. If I want to promote my book. I'm GonNa go find top one hundred podcast in gaming for example. Okay that's my dream. One hundred for the PODCAST THAT. I'M GONNA find a dream. One hundred four youtube right so this dream one hundred concept was kind of coined by him and then Russell Brunson from click funnels kind of made a dream one hundred four different categories. Now what's beautiful? About Spark Toro is instead of you having to manually find all the influencers all the partners that you might attention WanNa work with you can just use spark twirl and you get five free searches a month and you can just find some key words by the way you can find a bunch of people and from there. You can basically decide okay. I'm going to try to work with these people reach out to these people and you're going to leverage the audience that they already have to help you get to where you WANNA go. That's number one. The second thing that I would do is go look at your competitors and see which one is running a continuing modifying. Their design built with is a website. That tells you if someone's using AB testing software alike optimize VW or hot jar. Crazy or anything like that and what you want to end up doing is seeing what changes are making because almost continue making changes and they're using these softwares that means tracking to make sure that the changes they're making in their design and copy is boosting sales revenue conversions. So I like doing is using way back. Machine Way. Back machine shows me the variations of their pages that they've been using and how their design and copy has evolved over time. And then what I like doing is learning from that. Because if they're using the conversion software you know that the changes that are making tend to be increasing conversions so learned from that and I should give you on what direction you should be going with your business to start getting more sales more conversions faster versus having to do all the learnings that they already did the third one. This seems like a dust. Amen but facebook Ad Library has been great. I mean to be able to see when your competitors are putting up new ads and how long they been running those ads for what type of ad copy they're using chances are if they've been running ads for a very long time there either a stupid or be. They has been working really well right. It's it's was the time it's one or the other and they're probably not number one if they've concept been spending a ton of money and so facebook our library. I like to use it. Not only look a competitor's withdrawn stations that I could potentially swipe because when you're writing copy or when you're writing at any type of advertising you ultimately looking for copy you're looking for some type of structure that you can pull from and then ultimately make it your own number four look one thing that all your competition's doing online and I don't understand. Why people do this people go on. Podcast interviews and talk about their business the revenue. What's causing it to grow failures. They had and they're spilling all their beans like one podcast that I listen to a lot on the enough is leveling up another one Nathan Laco and when you look at these podcast you know? I'm not mentioning Eric's leveling up because he's my Kohl's marketing school. It honestly is good and a lot of my competitors have been on his podcast or people in similar industries. They talk about what's working for them. What's failed and their strategies? And they're spilling their beans and a lot of them do brag. And what's cool about for me as a marketer is I'm able to learn from it and avoid their pitfalls and failures so that way I can grow faster so make sure you search for your competitors and add the word revenue at the end or podcasts at the end. And you'll find that the reveal a lot of articles or podcast episodes breaking down how they're doing on what you can learn from them to grow faster. Yeah Nathan. Lack has podcast Larry's because he forces the revenue out of them and if they don't give the revenue he basically like extrapolates to math which is pretty simple. I usually they're like. Oh yeah you know. It's roughly that anyway. I digress so number five. Last Finale Hillary to my last recommendation so last one was phased out library. But most people don't know that you can use software such as at beat and you can look at what type of ads people running on Google for example Google display network. You can look at how they're spend his trending over time. What their top. Ads are and again as a advertiser as a copywriter. Your job is to have a swipe file like a library of ad copy or adds that you like and then from there you just restructure to whatever you're trying to do because if the ad worked on you then you should be thinking about okay. Why did that work me and how it might potentially work if you basically restructured a little bit and tailored it towards your audience right

Facebook Nathan Laco Eric Su Marketing School Google Toro Chet Holmes Russell Brunson S. P. A. R. K. T. O. R. O. Neil Patel Hillary Kohl Larry
"nathan laco" Discussed on WBBM Newsradio

WBBM Newsradio

03:30 min | 1 year ago

"nathan laco" Discussed on WBBM Newsradio

"The Commerce Department revisits its estimate of fourth-quarter economic growth before the markets opened this morning. Economists surveyed by Bloomberg expected downward revision to show that the gross domestic product expanded at a two point three percent annual rate from Tober through December Art Hogan of national holdings. Talked to Bloomberg about his outlook for twenty nineteen step down in Grosso. We averaged about two point nine percent GDP growth last year this year, we're gonna be somewhere between two and two and a half stocks were lower at the end of the Wednesday session, but shares of Lanar rose four percent. The homebuilder reported a pickup in sales in the latest quarter. Southwest airlines. Shares closed two percent higher despite the carrier lowering its earnings guidance saying the grounding of its Boeing seven thirty-seven max jets was a factor. Boeing made an agonizing disclosure, the company says a software fix for the 737 max that started working on right after an October crash in Indonesia was almost ready when an Ethiopian jet crashed this month with business at twenty five and fifty five. Past each hour. From the Bloomberg newsroom. Jeff Bellinger, NewsRadio seven eighty and one zero five point nine FM, CEO radio. I'm Ray Hoffman. There's some serious SAS and the Nathan latte of story in terms of both is spirited ways. The SAS s SAS and the S A S SAS software as a service is authorized a service if you're gonna pick any business to go into you want to assume every business is an ATM. You wanna pick an ATM that spits out five bucks for every dollar you put in versus only a dollar, and if he becomes the billionaire he intends to be it'll be from selling the data that he's able to gather or pry on his podcast from the heads of growing privately held SAS companies nine years ago. Your twenty year old self wanted to be a billionaire by what age thirty five you're twenty nine year old self which is you today, knowing what you know. Now would feel that you missed your Mark. If you failed to become a billionaire by what age thirty five compound interest is a powerful thing. Yes. It is the way I'll do it will be. Through my database. I did like dot com where I buy and sell software companies at scale more about the SAS of Nathan Laco on CEO radio at radio dot com. I'm Ray Hoffman twenty-seven several Chicago's chefs could be wearing their shifts hats with a special tilt Chicago chefs have been chosen as finalists for the prestigious James beard awards. Again, this year they include Diana davita, Jason Hammel, Beverly Kim, and Johnny Clarke from the restaurant parachute. David and Danny Posey from L ska and Noah Sandoval, Oriole and Lee, woolen, Boca and M F. K restaurant is a finalist for rising star chef of the year. This year winners will be announced may six Chris cry del NewsRadio on one zero five point nine FM group of activists planned to walk eighty miles from Chicago did Dwight Illinois to protest a proposed immigration detention center that might be built there. The group plans to leave April. Six from the little village neighborhood heading Dwight town of about five thousand people in Livingston county. Earlier this month at white board of trustees voted to knacks and rezone eighty eight acres of land to house a detention center to be built by immigration centers of America. The company has yet to secure a contract with the government. Organizers say after completing the law they plan to stage a hunger strike. Three twenty eight and the latest in traffic.

Ray Hoffman Bloomberg Nathan latte Chicago CEO Commerce Department Grosso Boeing Jeff Bellinger Southwest airlines Lanar Indonesia Art Hogan national holdings Tober Nathan Laco Dwight town Livingston county centers of America
"nathan laco" Discussed on WCBS Newsradio 880

WCBS Newsradio 880

02:01 min | 1 year ago

"nathan laco" Discussed on WCBS Newsradio 880

"Let's go to the WCBS weather center chief meteorologist Craig Allen. Is here. We've got just you know, your typical easygoing weather for a while. It is easy today. As a matter of fact, it's nice because what will happen is the clouds that we have this morning. We'll give way to some sunshine. Edited gets fairly mild fifty five to sixty degrees. That is about ten above average for today. Although the coast won't be able to enjoy that the wind off the very chilly Atlantic at this time of year. We'll key parts of the jersey shore, Long Island and Connecticut coast cooler tonight, mostly cloudy with a chance of a shower late at night forty five to fifty now tomorrow is an exceptionally mild getting into the low and middle sixties. However, they will be a few showers around possibly thunderstorm and then cooling down as we get on into the upcoming weekend. So the showers in the possible thunderstorm are the effects that we get tomorrow from this major storm that's going through the north central plains right now and all the way down to the Gulf. Coast forty-three for us humidity fifty seven percent of south winded. Eight hand today's I fifty five to sixty seven here. Now is the story of a lucky little lamb it wandered onto the expressway. Yesterday morning in sunset park. NYPD highway cop dominant Gado pulled over and made the rescue not that it was easy. I didn't realize how fast. Right around me just kept on running. He took the little black lamb to an animal center on Staten Island. We're staffers say they're calling it petunia because in their words, she's as pretty as a flower. They say the animal was not tag. So it probably didn't get away from a slaughterhouse. And it's going to go live at an animal sanctuary in New Jersey, where it will eat Ivy. Right. I think I couldn't come up with a little lamb Z DIVY. The rest of it goes up my dad, it's five eleven sponsored by first Republic Bank. Ceo radio. I'm Ray Hoffman ten years ago. Nathan Laco was an architecture major at Virginia Tech with just a little entrepreneurial idea that is until he heard for the first.

Nathan Laco chief meteorologist Ray Hoffman Long Island Craig Allen WCBS Staten Island Republic Bank Gulf New Jersey Ceo Atlantic Gado Virginia Tech Connecticut fifty seven percent sixty degrees Eight hand ten years
"nathan laco" Discussed on Mixergy

Mixergy

03:33 min | 1 year ago

"nathan laco" Discussed on Mixergy

"You can drive a lot of growth, and he said, you should do media. And so that will get a podcast story. But ultimately injury only sold the company in the end for about three hundred thousand dollars, which added to the million ish we had in the Bank. So basically had one point four million cash in the Bank, which you are turned all of our investors at the end, you know, whereas tuneup million bucks. You can do the math in terms of dollars or sense. We gave back on the dollar. But I'm saying when you got the six plus million dollar offer from Ryan Alice. Your investors would have told you don't do it aimed for the billion dollar exit to. Yeah. Totally. Yeah. Of course. And then at some point the business turn because Facebook wasn't supporting these Facebook pages that you helped create am I right about that too? In extent. Look, I'm not perfect in my post analysis here, but I would credit actually more of our flat lining to we miss the timing consolidation happen, all these other companies exited. We didn't in that time frame. And so I give with all the time like looking to sell like you have to understand a ninety percent your wealth in life. Going to be luck. And we've set yourself to be lucky when you have L Y for six and a half million bucks. You should sell too early. That's how you get wet rich junior that so you had a lot of bravado after that sale knowing that you'd sold too late. How did you pull off that bravado? Well, I mean first off you can see an example of this in my last interview with you. I think that title is Nathan Laco bullshit artist rate, title, one of the. We may search Nathan lack and I get so many people coming reach going Nathan. You know, they meet in person that go Nathan thought, you're like this mean guy, and you're actually big teddy bear in person which side love it. Right expectations are set low. But no, you're right. I mean, I had to do. And I think I did a brilliant job. By the way, of like, spin, spin spin spin trying to the positive out of this thing that I could get my first guest on the podcast, right? And I thought I had to do that to make that happen in truth. I bet you have the courage to do it then. But I bet you if I was just direct honest and said, here's what happened. I still have had the same kind of thing, but nice spun on spun and did you feel like a liar internally at the time. Did you feel like a fraud for doing that? I was always really careful not to give out specific numbers. Right. So I never would say like we sold for forty million dollars or something like that. What I would say like we sold for a price that everyone really liked is true. I mean, this is like pushing that edge, right? Like our investors at that board meeting wanted us to shut down. They were really happy when they finally convinced me to. Return one and a half million bucks. Because they thought they were going to basically be a full right off you want to know what else was affected with you. I called people to get info about you. And they they gave me info. And I do this all the time. What was interesting was. They were very scared of you at the time. The fact that you've gone after a couple of people just showed teeth made everybody scared to even talk to me off the record which I've never revealed anything off the record. And I thought that was very effective. It was shitty for me because I need to know that kind of data, but it was very it was very effective. And I've got that in this interview you have to hit first off injure, you I'm like a wartime CEO you have to defend yourself. Like, if someone comes after you you have to hit them back hard and hit them back hard publicly because it's a message to everyone else in the future who might think about coming after you, and they're gonna go, you know, what I probably should think twice because Nathan's gonna come at me really her, by the way, you're seeing this right now at the present..

Nathan Laco Facebook Bank Ryan Alice CEO fraud three hundred thousand dollars forty million dollars billion dollar million dollar ninety percent