18 Episode results for "Nathan Apodaca"
Fleetwood Mac Dreams TikTok Sensation Nathan Apodaca Checks In With Ryan Seacrest
"There he is. Look at that that is the world's famous Nathan APODACA. is now a viral sensation and he is with us. He's sideways on our zoom, but with this morning. Trying to. There you can. See now. So Nathan he is thirty seven. He's a tick tock sensation I often wake up and to beat that myself. But I'm not he is. And so what he did was he goes down looks like the Walker the street gets on a skateboard. He's got some ocean spray cranberry juice right out of the container. Singing fleetwood. Mac. While drinking the cranberry juice and crews and legs having greatest time of all times and it's gone massively. Viral forty, five, million views and counting. Tell. Tell me. What the things that? It's bizarre isn't. So the things that catch on are so random and this is random. Exactly exactly. So did you know what you were doing? No ours is honestly putting out content because you know what I mean I have to keep content out there. So I did put anything Alpha I think it was about. If seemed like a full day but I think it was like maybe. Twelve hours or so but Like I said, I needed to get something out. There is something to where my soldiers could look at. You know something make you laugh at something or something they could just five to because like I said I'm all around it with my Tiktok. Follow me. You can see that I don't dance. I. Don't just I don't just do videos. You know I I. I'm all around with it. You know it's vibe. Now, what made you decide? There are a lot of juices in the world why CRANBERRY JUICE That's just drink I. DRINK YOU WANNA and. That's even. There you guys I but yeah, it's gotta be it's gotTa. Be crasner. You know I love them all out but you know I've tried I've tried a multiple of them. You know and I just I'm stuck on Cran Raspberry showed Nathan who has this viral video which I'm putting up on our site. You can see Nathan up on our sites websites. Works at a potato farm in Idaho. Else is that right? Yeah it's a warehouse, a warehouse. Warehouse, you know potato potato what. What is your favorite kind of potato? There are so many different varieties of potatoes. What are you like? I was at the other day. If it's fast in whatever you know are fast food basically it's gotta be French fries you know what I mean. Took it. then. It's gotTa be a State Mashed Potato I like a so you know what I like to do. I don't know how well we know each other after three minutes but Nathan what I like to do. A Sunday morning as I like to get up and I like to put on my slippers and I like to go make a coffee, and then I like to call my dog Georgia and I'd like to get my car and go to the farmer's market and I like purple potatoes and I SMASH Smash. We're all all colors you know what I mean Y- of course. E But potato equality potato equity, right? Hey Man we stand for so fancy over fifteen thousand dollars in donations. It's more than that because, yes, I've been blessed get in touch with relatives in Idaho he reached out to Gino, my managers and. With that. With donations and everything. I was able to bless my family in those around me with like over I can't even remember but I think it was about fifteen thousand one worth of gifts and little bit extra for me to throw in on a place down me down payment on a place you know what I mean. Yeah hopefully, I'll be. Begin to a house soon. Good your you live, where do you live now? I live in RV in front of my brother's house right on. Okay. Well, listen you have made a lot of people smile and laugh and enjoy it. So keep it up. Mick fleetwood from fleetwood. Mac actually recreated the video over the weekend. On. And he yet direct comment to me. It was awesome. Nice. What your you seem like such a good guy. Thanks for the the smiles and take care of yourself. Okay. Hey, I'm blessed. Thank you. Ryan this is like amazing. You know what I mean. It's your brother. To stay, he's at four to zero dog faced to eight. Just see you know. Yeah it is and you're the one that took that I wanna down you took my handle. At four two, O. Dog Faced Two oh eight tiktok Nathan see about it. They say you too. Thank you. As it's amazing. The the nonstop that become so popular, right? Yeah. Crazy, you had me a crane razz. Back to pay build a minute.
The 22 Seconds of Greatness
"You are listening to the marketing rescue podcast the weekly show where we take a look at some epic marketing failures along with some pretty amazing brand rescues and comebacks and now he's hosts, Nico and Chad. Hey Chad, yeah, are you a Snoop Dogg fan who I did listen to some Snoop Dogg back in the day. That wouldn't necessarily say I'm his greatest fan, but I sure appreciate his work What Guinness World Record? Do you think he holds hm? And I was like to point that we're an age-appropriate podcast. So I was going to say it's probably going to be something either marijuana related or music-related. Let's say it's music-related but I don't know what this that's a good guess on May 28th 2018 at the bottle of rock Napa Festival in California. He concocted the world's largest Paradise drink, which is a cocktail. That's usually Hendrick's Gin and apricot brandy and orange juice. He used 180 bottles of Hendrick's Gin 154 bottles of Apricot Brandy in a 38 liter jug of orange juice with a massive straw. That's like ninety feet high a beautiful little garnish wage and floating pineapples and melons inside of the drink and according with a Guinness World Record. I feel like with the Guinness book. The bar is very low in terms of the types of things that you can enter into it. I bought the book for our kids because I grew up with the book and I was told it was just every year getting the new one. Yeah, so we fun reading it from time to time and when we get to a guy that put the most teaspoons in his mouth or whatever. It might be very often my six year olds Emerson, you just like liquid you'll say but why is it doing that and it's such a it's such a good question and he's been saying to be funny. He just really wants to know why they are doing that. Yeah. It's a good question. So I know the bar can be pretty low. Some people just have a lot of free time. Yeah, it was 132 u.s. Gallons in the end of the drink of the distributed to all the fans will throw some images of that for you guys in the show notes because it is definitely interesting to look at for sure. Well speaking of Music some of our listeners, maybe our younger listeners may not have a job. Around during this time, but I'd like you all to imagine that it's the spring of nineteen seventy-seven and the iconic Fleetwood. Mac has released. It's eleventh studio album Rumours. The album is released on March 24th, which was Thursday that year by the end of the week off is held the top spot on eight different charts including us billboard and the UK albums chart. Yeah. It's amazing music. I'm a great fan. I love the music absolutely loves would Mac and Stevie Nicks her solo career. Just amazing. And by the end of that same week the one song that held the top spot on two charts including the Canadian top schools and the US Billboard Hot 100 was dreams the song Eventually fell out of the top charts all songs eventually do and it's been a little over forty years. Since the song was released, but if you have any kind of social media, if you haven't been in a cave or under Iraq, if you watch any TV or read the New York Times or Forbes, you may have heard about it recently and if that's the case, you also probably saw Nathan Apodaca whose username is dogface 208. It's great user name by the way. Yeah, the uploads a video to Tik Tok on September 25th of himself skateboarding to Fleetwood Mac's dreams while drinking from a bottle of Ocean Spray cranberry raspberry juice and the video went viral and had over sixty 1 million views as of October 20th. So what does upper deck is viral video for him for dreams and Ocean Spray and how do short form or viral videos impact marketing is what we're going to unpack today. Yeah, and if you log Market and you you're this you just scratch your head, right? You just like how can one 22 second video completely change somebody's life and have real monetary impact off on a whole array of brands people in platforms around the 22 second video and we're not going to be talking about why it's viral and what it is and I think that's been beaten up a lot back to your point. I think it's really interesting just to look at all the different aspects of how this is influenced. Let's talk about the response first everybody seen the video and I thought there's also a reason why now this did so well, it's twenty-two seconds long and really it's basically bringing forward what people wash right now if you haven't seen it because you have an account on Tik-Tok, you can also find on YouTube and everything else and we'll obviously link it in the show notes, but the video got so many responses and wage. Some of them were wholesome as up a doctor's video itself just looks like a lovable guy explained it we going to say that he's dog-faced to a username Amplified that but he looks pretty wholesome and maybe it's user name should have been teddy bear 208. Yeah, exactly exactly. But it inspired many remakes of the video and if she said that what takes work is all about and many of them also on Tik Tok and the content was a much-needed break from the negativity barrage the elections and about the coronavirus and we just like twenty-twenty has been the year of negativity and we all little bit shell-shocked and to see this 22 song video and the responses of it just makes people feel happy. Yeah, and I think that's part of the reason why it went so viral, but we're not going to get into that aspect today. All the remakes brought up a game. A new search and popularity of the song Dreams I saw the video and literally I've been listening to dreams driving my car to the grocery store because I just remembered. Oh, that's an amazing song that I really like, but I haven't heard it or I kind of like forgot about it. Yeah, and this prompted Mick Fleetwood himself to create a tick tock video feed were created a video on October 4th the sole purpose of posting a recreation of apodaca's video, which will also Link in a show dance and he wasn't the only one so Stevie Nicks joins the platform on October 14th specifically to post a video of her own in response. She might not be cruising down the road like Apodaca and Fleetwood, but she can be seen sitting at a piano wage lacing up a pair of roller skates with a bottle of Ocean Spray in the background just still perfectly capturing the mood and the vibe. It's really really great stuff and we'll put that in the show dog. As well and members of Fleetwood Mac were the only ones to respond to apodaca's viral video it became this Tick Tock challenge, even though Apodaca never meant it a challenge. He was just in a mood he was going to work and he was going through a tough time his car had broken down and he's like, hey, I'm gonna skateboard to work and I'm just going to choose to be positive and I'm just going off still feel good and I'm going to vibe to my song and so he didn't do it as a challenge but celebrities of all walks and regular people just everybody starts jumping in and piling on track to get a little piece of that positivity that he has and so then Ocean Spray reaches out to Apodaca on September 29th, just four days after he posts the video but Ocean spray's First public response didn't come all the way until October 6th. The stage was certainly set for oceanspray to jump in and acknowledge that their juice had Inadvertently acquired Global Fame by responding to the video sooner but instead the brand played it cool. Yeah, which I think is smart to first. Let it build up steam organically before they start harvesting the awareness from it because otherwise it's a lot of the secondary content creators. They wouldn't have jumped on the bandwagon because they wouldn't want to be associated with the brand new age. So they planned and organized their response while the meme unfolded naturally in gained more and more popularity online to your point two days after Mick Feet Work himself. He he joined the Hypes running the video ocean spray's CEO. Tom Hayes joined Tik-Tok as well posting re-creation of the video himself, which I think is pretty cool off and the caption read did we just become friends question mark any tagged Apodaca anus? So the video was represented as Hayes response the CEO but not the company per se what is considered the country's response came the day after October 7th and it wasn't an ad or a commercial like the one tick tocks made which I'll talk about in a minute and stand Ocean Spray responded with a gesture of thanks. They've heard that his car broke down and he had to use these longboard to go to the factory was working. So Ocean Spray gifted Apodaca a cranberry red truck stocked full of Ocean Spray cranberry juice and Hayes. The CEO said quote when I first Sunday since video, I knew Ocean Spray wanted to help sure it's a gift was obviously a major marketing coup for Ocean Spray right at a time where every business is looking for ways to boost its signal without breaking the bank but Christina firstly ocean spray's head of global corporate Affairs and communication when asked wasn't their birth Element of being shrewd and claiming this as a marketing opportunity. She told entrepreneur quote the way we're actually looking at marketing is from that authentic lens. So yes, we are so delighted and grateful for the positive Spotlight that this viral video put on our product what we're trying to do from a marketing perspective is use that authenticity to organically engage with consumers in a meaningful way and we are trying to optimize our marketing strategies in real time to Foster more of a two-way dialogue with a younger audience. So this might be indicative of Ocean Spray plotting a long-term marketing strategy, but it also speaks to the immediate effects of this viral video and the ability of Ocean Spray juice you understand How people want to engage with marketing and the critical role of authenticity in marketing today. Yeah, and that immediate effects huge right after a productive or video Fleetwood Mac dream sword back into the top 100 charts making it number one in iTunes. That's real. That's a real monetary. Yeah effect from this and change the week following up a doctors video. The song was streamed 8.47 million * newest alone earning the highest ever streaming numbers in the US 43 years after were initially released is so again, it's a real impact that it had all thanks to a man cruising in the highway sipping Ocean Spray and his skateboard, you know, as long the immediate if they can Ocean Spray what happened with him well for company giving a truck to someone doesn't strike you as something that makes total sense. It might make more sense when you consider. What up, dog. Cuz video did for Ocean Spray Ocean Spray was in a situation where you know there this very large company two billion dollars a year in Revenue. They've been very successful but in 2020, they start having some challenges in January Ocean Spray settled a class-action lawsuit that claimed its products were misleading in advertising and that they do not contain artificial flavors since they contain malic acid and fumaric acid and the company paid out five point four million dollars and then a month later in February 2020 Ocean Spray fires. It's president and CEO Bobby choco for violating the company's harassment policy so often they're starting to come into some turmoil and they have this amazing opportunity come up where they can kind of regain the Goodwills that they previously had off. And so Nathan Apodaca post a video likely just not expecting anything to come from it and as a result ocean spray's stock value practically doubles. Wow, almost overnight. And what did Ocean Spray have to do? Nothing? They didn't have to do anything. So gifting the man who inadvertently gave them this new success in a breath of fresh air that they desperately needed and kind of get back some good karma by helping him experience some benefit from this as well seems odd, but reasonable and fair and like just the right smart thing to do regardless of the pr benefits, but certainly there were a lot of benefits to Ocean Spray for doing this and not the way that they did it. With this direct message from the CEO on a skateboard buttons down right just as authentic and just as sincere in a way that they handled the reaction really helped them ride the authenticity way versus trying to turn it into an ad. Yeah, and I think that's just really important. It's important but also really difficult to do because to go out and create this 22 second video in anticipation of this happening. This is like the tip of a spear of a big campaign is really hard to do and the fact that they jumped on this so quickly it is smart, but everything we discovered right now is just what has happened. And again, I don't want to go into wine a viral and what is viral marketing but why don't we talk about why this is important in break it down into why it's important for Everybody for me and for you and people that don't even interact with the brand and why it's important for Apodaca. And then why is important for Ocean Spray and the benefit that we get from this type of suggest that's not directly associated with us. So apodaca's video and it's response can be considered important because of how generally terrible the past year has been off and we need something good. Yeah events from late 2019 to the present. I promoted very consumers to seek positive and uplifting content and we wanted to act with things that make us happy on every day life and not be bombarded by the election and the coronavirus which are two really Thornton things to be kind of ignore them. You know, she I know you and I talked about this all the time we want to ignore them, but we can't, you know, so filled by covid-19 there has also wage. A noticeable uptick in desire to feel more inclusive and the realness and storytelling we want to interact with content that makes us feel good and I do think brands should play that role as well because all the messaging around us is filled by marketing is fueled by Brands, right? So they have a responsibility to help us during this troubling time that we all find ourselves in and with many people working from home storytelling has started taking a new form those new forms explained from the hilarious to the lightheartedness to educational too meaningful and even life-changing these new forms of Storytelling can also include creating or expanding a medium such as podcasts you and I started this podcast in the beginning of codes and short-form videos on platforms. Like Tik Tok and I think all of this circumstantial Influences around us has created this stage. We're at 22 second video can change the world and have severe impacts in a very positive way in a lot of different people. So that's why I think it's benefit all of us. How do you think this has benefit Fleetwood Mac for Fleetwood Mac? Obviously, they've been a successful. There's no arguing the fact that they've had amazing careers created exceptional music and they are what they are. They don't need any help in that sense. However, long as music ages and becomes less relevant in the current cultural context music and art in general is how we contextualize and process what's going on in the world around us. Yeah, and that's why our in general is just so important and songs like dreams perfectly capture kind of the fatigue that we're going home. Through right now as a nation as a world and the hopes and desires that we have and so bringing some of that older music to be more relevant I think was so amazing because it is very relevant to our time and this old music that's experiencing Revival and Resurgence on the top of the charts has really boosted become a common theme because some of that older music is so raw and so real and so empathetic and so authentic that just resonates today so much more deeply than a lot of the songs that are about dancing at the club and all the kind of stuff that's like kind of typical standard fare and pop music now and so beyond the dense library of like bite-sized memes Tik Tok is actually becoming known for the way. It impacts popular music an example. That is Lil Nas x with Old Town Road. And it's many many remixes became the longest reigning Billboard Hot 100. Number one in the charts history after initially going viral on Tik Tok and Tick Tock is actually become more essential to music creators than video creators and they're influencing all types of popular music and not just new music or in specific niches. You know, Fleetwood. Mac is an example of jinsi ticktockers connecting with Boomer songs. Yeah, but other bands and musicians wage experienced varying levels of revitalization as well. For example, Britney Spears, 2011 hit criminal got just over 100,000 listens in one day on April 12th in 2019 because of a trend in Tik Tok and this is an April of 2019 before Tik-Tok really came into the mainstream. Yeah. So viral videos like apodaca's I think they just demonstrate off. I'll platforms like Tik Tok have this way of exposing younger audiences to music and to media and to art from past decades that they may not have otherwise been exposed to but really speak to what people are going through in their lives at a specific point in time. Sometimes even in more awful waste in the current art does yeah and then why is it important for for Nathan? Mr. Apodaca the fact that he's video and very viral you can obviously say that he's benefit from it down very obvious. You know, he specifically benefit from his viral video with Ocean Spray when they gifted him a brand new vehicle because at the time that's what he needed, but he also benefit professionally so khong to entrepreneur Apodaca now as an agent and he hopes to use these viral momentum to turn his flash success into something much bigger and I was on Tik Tok Yesterday doing some research for today's recording and all these videos has like five hundred thousand views three hundred thousand views and it's just him like walking to his truck cuz people just want that feeling good videos is not about Cobra or the election. So Apodaca isn't the only one to achieve fame from accidentally becoming a meme and we've seen this over the years right cross member Bad Luck Brian which became popular in 2012 when Brian's friend uploaded a yearbook photograph and if you see the photograph, you'll know exactly what I'm talking about. Yeah, or there's another one about the Success Kid meme that gained popularity on my space in 2008 and over attached girlfriend meme that originated in YouTube in 2012 and off obviously people have been getting Famous by by becoming memes sometimes to their advantage and sometimes to their disadvantage. That's certainly not new but this year three is the most followed Users on Tik-Tok signed off platform deals sixteen-year-old Charlie. D'amelio, of course took talks most famous and followed Creator in terms of Tik Tok specific celebrity juice and her nineteen-year-old sister Dixie who Rivals Will Smith in Tik Tok followers and else to make up line with more fees this year and twenty year old girl in Ray Tick Tock second, most-followed Creator announced a Spotify exclusive podcast that will be co-hosted with her. Mom and users like d'amelio and Drake created content on platforms like Tik Tok trying to get recognition. Whereas users like Apodaca kind of stumble across Fame on accident and now he's starting to work on with all these brand opportunities that are falling in his lap. He actually is on Cameo now well where you can basically pay to receive a video message a quick video message from Nathan m Acha and have him personalized something for you or your friends a happy birthday or a good vibes wish or something. Like that is really taking off from this. All right. And why is it important to Ocean Spray? What's important is just spray and all companies wanting to stay engaged with their consumers and remained reactive is that all platforms Tik Tok and arguably only Tik-Tok are changing our companies interact with consumers and I think that's true when there's any new social media platform that launches everybody needs to figure out a way how to get there because the consumers get there first and if you do that wrong, you can really add it into your brand as we've seen a hundred gazillion times is viral video and it's remote bonds are a example of why companies might connect with brand ambassadors were just everyday consumers by listening to Social Media conversations and reacting dead. With responses and cruise which we saw that Ocean Spray that you're really well. What was important for Ocean Spray specifically is that Ocean Spray and dreams events is that Apodaca wasn't the only one who benefited from The increased amount of cranberry juice took a fact that they doubled their stock price. I just looked at it. It's a hundred and 12% for the last three days is just crazy and what you've also got to remember is that Ocean Spray is actually a co-op owned by more than 500 cranberry growers in the US Canada and in Chile, so they all benefit from this as well. Wow. So his viral video doesn't just help Fleetwood Mac. Just help Ocean Spray and himself. It's having these massive Ripple effects and it's benefiting these farmers in a way. That wouldn't have been possible without the platform took Tik Tok as a platform is such a unique opportunity for users and such a unique environment through which consumer and brand in Iraq. It's like this can happen in a way that would normally be possible. So if the Ocean Spray dreams situation were in equation, it's factors would include Apodaca off Ocean Spray Fleetwood Mac and tiktok. I mean dreams that already hit number one on iTunes by the time Mick Fleetwood and Stevie Nicks join and posted are Recreation videos. They could have easily just enjoyed the Boost and Gone without replying but they chose to do. So anyway, so Tik Tok is the only entity in this whole equation wage that doesn't necessarily receive an immediate benefit from the viral video. I mean, they have different videos of all different types kind of going viral on the platform itself, right very frequently off and rather than just kind of inadvertently benefiting from a happy accident like the rest. Tik-Tok had to put in the leg work to see any kind of game from the video. So wanting to highlight wage Contribution as the platform that brought it all together tiktoks initial reaction to apodaca's popular video wasn't to give him a truck full of cranberry juice, right instead Tik Tok operates the video into its most recent marketing campaign. They produce a commercial that features the original Tik Tok video with the number of the copy cat videos animating in on either side of apodaca's Virgin in the center here in the commercial was set to run at the MLB playoff games and the National Basketball Association finals and through all channels. So this is a big buy well, maybe less wholesome or first of all then Fleetwood Mac or ocean spray's response the ad does serve as further promotion for both the brand and the band and Apodaca besides 6, I could really use the Goodwill because you know, there's a fight going on with Trump and spiked dance, which is the chinese-based holding off. He but I think it's I think article stepped in now to be there data partner. So it seems that they going to survive at least for now, but this really helps the platform for a credibility standpoint. So the global marketing campaign it starts on Tik-Tok really amplifies. What we've seen happen here with other dog has video and with her viral success is a happy accident or just a result of creating content with the goal of getting recognition the end of the day both of them lead to connectivity and that connectivity gives consumers and companies and equal opportunity for overnight success, which is kind of the interesting thing that there's kind of just balance of powers that's going on here kind of an equal access to opportunity while also creating a space for actually beneficial relationships between consumers and companies without all of the red tape and when you think about this the way that Ocean Spray responded typically you have a mom And budget, right and you have a media plan and you have all of these things that are booked out for the year Ocean Spray responded in such a jovial manner to this opportunity because they recognize that some things are more important than managing to the numbers and that's one of the things that we've also seen that when you have an opportunity that is a really good opportunity to the right thing to do sometimes managing to the ultimate Roi and profitability of saving your money because you already have your budget allocation within your plan. It's not always the right thing to do and whether it's tick tock or other social media platforms, every company needs to really understand each platform. They need to be engaged. They need to be involved. You can't be an ostrich and put your head in the sand and pretend it's not going on birth. Around you because those areas are where you actually connect with people in a much more meaningful way and you have to follow your users where they are and in such casual formats having to act much less like Brands and more like people so when we think about the CEO Hayes how many CEOs of two billion dollar companies are willing to to put a mobile phone video of them skateboarding and attacking and random internet user is hey, can we be best friends like hardly any right? Yeah faith in some cases says Brands you talk about that should act like people very often. They need to act like teenagers right? That's the audience. So the way that they reacted to their dose of some attention off Ocean Spray specific, you know, they did it with Grace and there are plenty of other brands out there that does this really well off the cuff. I can like think of Dunkin Donuts Twitter handle super small dog. Super media-savvy the brand account or recently Wendy's Twitter account launched a video of a Tik-Tok user Rebecca seals and she's on a skateboard or roller skates, and she's copying this entire video, but she's dressed like Wendy the mascot from Wendy's and she's drinking Ocean Spray through a Windows cup and then the agenda streets feeding Frosty with the same Fleetwood Mac music and playing in background exact same take so this is such a ripple effect across the board as we think of him the brand the company all other brands. 22 seconds video. Yeah, it's incredible. So what can we learn from that we've already talked about it but the space is for mutually beneficial relationships between consumers and companies just have a really existed in the past. Right? Like it would take a lot of very difficult research and Outreach to do a collaboration and there's this formal process and our people will reach out to your people and this very complex thing and now it's just you have immediate access as an individual to companies and as companies to individuals and there is something to be said about that kind of Controlled Chaos of tic toc where anything can happen and you can really ride that energy in that wave in a positive or negative way. However, you choose to respond and I think what we're seeing now more than ever is that well algorithms are important and still contribute to log. Success in platforms whether it's Google or Facebook or whatever the case might be that it's the connection authenticity and relationships that are built with people that really drives the results. And so you have to as a brand think beyond the algorithm and think about what's actually going to connect with people think beyond the technology absolutely one hundred percent and so to be reactive as a company and to be agile to respond in that a personal way requires a purposeful decision to change the way that you approach marketing to change the way you approach media-buying and you can't always manufacture this stuff. There's no way that Ocean Spray could have seen this coming but They were ready when it did and that's the difference. Yeah, I mean the fact that they reach out to him within four days after the video and then set off this whole chain of pure Bliss afterwards mean four days doesn't sound long but you and I work with a big Mega Brands four digits is really quick for a brand to move. Yeah, it speaks to an existing capability. Yeah, exactly and also page stories like this just go to show that we as marketers really need to pay attention to the community noticing the nuances of The Craft Innovation and the creative collaboration particularly in these short 20-second videos, that's out there. I think a lot of people do your point. They put their head in the sand they kind of like ignore it but you'd be able to harvest it really fast. We've created wage for a lot of our clients in the past like two minutes roll or five minute drill, which is a process of how to respond to Negative PR or positive PR, you know to have a plan in place. We can just like execute and jump, you know, what's going to happen when the set of criteria that triggers that process and then a quick response Ocean Spray really demonstrated the importance of reacting and timing as well as being sincere and being authentic and how and engaging online presence can help break ends meet short-term goals while simultaneously benefiting the company in the long run and that sounds easy, but it's super hard to do just engaging with the customer. So transparent lens vs. Hiding behind the algorithm a heater said that there's a great quote trying to tweak the algorithm trying to have the perfect amount of hashtags trying to have the correct metadata trying to have these are all things that marketers hide behind because they lack the authenticity of the brand connection wage. In the customer and the brand man, you're not talking about this all the time. We constantly see marketers optimize the algorithms and marketers hiding behind the technology and forgetting where they come from having a meaningful connection between a brand and yes using technology to facilitate their connection, but not creating the connection through optimizing the technology. Yeah. Absolutely. I love what you said about paying attention that marketers need to pay attention to what's going on in these communities. Like that's such a critical important concept that is difficult to really understand. There's this book that I've been reading with my kids at night called The City of Ember. It's a book series geared towards like third graders for the fourth grade kind of thing and I'll spare you the details of the premise of the book but in the book, there's a character who is trying to save. Is community and test to like escape from this area and his dad tells him look for the things that no one else is seeing look for the things that people aren't willing to spend the time to look for and that's where you'll find what you need to find and of course, that's how he discovers the secret that allows him to escape the situation and save the city in this book and she makes me think of this story and I wish I could remember who it was but I had read an article that was talking about this concept and how there was this kind of a young advertising creative and she would when she first got into the industry, you know, she did what we all do in advertising which is work really hard to meet our deadlines and please our clients and so she'd work these really long hours and she'd work over the weekends trying to get that deck just ride or the creative just right and she tells the story game. Of this super influential pivotal point in her career where her manager came to her and said you have to stop you have to stop working over the weekend and you need to go out and you need to be in the world. How can you understand what is going to resonate and what people care about if you're not in it, if you're not observe it if you're not participating in it, there's no way that you'll be able to connect with people if you are not connecting with people and so he kind of like rained her in and I just thought that was such an impactful lesson for agency people or really just in general for marketers that understand our audience. We have to actually connect with them hiding behind personas and off market research is not enough well said well said, all right guys will speak to you next week. Thanks so much for listening, bye-bye. You've been listening to the marketing risk of podcast. This show is hosted by Ne-Yo. Sia and Chad Childers the co-founders of kpi agencies a marketing Rescue Agency. Be sure to visit marketing rescue podcast.com to join the conversation access the show notes. I should contact the hosts and discover fantastic form compounds.
Nick Tran, Head of Global Marketing of TikTok - Marketing at the Speed of Culture
"This is not host. A cmo moves just wanted to take a quick moment to say. Thanks so much for stopping by today and it gives you a quick overview on what to expect. Cmo moves is all about game changing leaders their incredible journeys the moves. They've made and most importantly their personal stories of how they got to be the leaders of some of the world's most exciting brands. I hope you'll enjoy their stories as much as i do. And take away a few tips and some inspiration for your day and enjoy. The show has low and welcome to moves today. I have the fabulousness trend with me. Who is the head of marketing for tiktok. Nick hi and welcome. Thank you so much. It's a pleasure to be here and something that i've been looking forward to. Is you know for a long time. Oh my goodness i have to. I have had so much fun with you and we've been threatening each other to do this for a long time so i'm glad the day is finally here. And what a way to start the year the very first episode of sia moves of two thousand and twenty one and my first podcast ever and i reserved specifically for you. Oh you're so kind. I'm so honored only actually have so much to talk about today. And i just love all the moves that you've been making this move to tiktok in particular so excited for you so let me ask you first. Why did you decide to join tiktok at and then you have to explain what the heck is tiktok for. Some people. Don't know tiktok as i like to explain it. It's really an entertainment platform that's powered by the community and in the same way that you might think about any app that you might used to watch videos or be entertained. Tiktok is billy there to serve. That need people have in their lives One of the things that really drew me to. It is how much culture has been brought to life and originated from dock. That sort of like what honestly drew me to the company overall as you've probably known since i even falling my career for a little bit the idea of taking marketing culture allergic together and creating a that white space where we're able to really be relevant head has been something that's been fascinating to me since like my early days of marketing and as i continue to look at the landscape and find places that really brought culture to life in a meaningful way Tiktok was place that all that began so having the opportunity to come here and lead. Marketing has been dream come true yeah absolutely right. I have been fine. You and what a perfect fit for you because before this year at hulu looking at both culture and marketing did some really incredible work with hulu as well You wanna talk about your career path. A little bit yeah. I was a late late marketer So to speak. I actually didn't get into marketing until two thousand eleven. I started my career actually in it. Consulting of all places. And i was working on a project earlier on where i was interfacing with a creative agency and we were developing a website for a healthcare company and responsible for the it side of things. That was mapping out the user flow and trying to figure out what the deliverable we're going to be. And as i was meeting with this creative agency it struck me that. I was not in the field that i wanted to be in and i wanted to be on the other side so actually went back to get my mba and got my first marketing job. intern so that's kind of where journey all began. Wow taco bell to okay. I was thinking merciful right away when you said taco bell Now she's at lowe's but did you guys cross fazzari. Will you were there or was that kind of different times times. I left before she came on board. Obviously a lot of the folks at taco bell impacted my career over the long haul. Folks at the time were like ryan nichol was the cmo. When i was there. He's now. The ceo outlay chris. Brandt became Blind became ceo taco bell. And and he's now also a poland also My first like real mentor coach. Lieberman also japodlay radically got the first marketing that impacted shaped my earlier on my guys. All i definitely lavi. Because what a small world it is and it like an exodus of taco bell. Chipotle bite is three people. But we know those three people also entrust the obviously on on our innovators council along with you. So we're blessed to have both of you working with us in thinking about the future marketing and one of the future points that we always talk about. And we're gonna talk about this. Later is kind of what we started. Which is marketing at the speed of culture and i am just fascinated by this. And you're such a pro at this and as you alluded. It's one of the things that you love doing it. Something you can do at tiktok. I'm conflicted like where do we want to start around your philosophy on that or why tiktok like all you take it away from here but it's really zero in on this because you are the master. I'll i'll take a step back and tell you what i wanna do in the long run and then it might help in a better picture of where i've been in where i'm going when i was in my mba program. I found that a lot of the professors who were teaching the classes. They didn't have as much like practical hands. On knowledge of marketing they definitely had a more academic slant to it. And one of the things that i told myself then. Was that if i could do something that i love. It would be to go back to teach marketing in a an mba program. And the way that i wanted to do that wasn't through getting my phd and then like the guest lecture path. Like i just wanted to see if i could do marketing hands on on my own and proved that things that i've learned i can apply to different industries and and really showcase that to a future generation day. So part of my thesis was i. i don't i want to be in the same industry twice. My goal has always been to gather as much knowledge in many case studies as i can throughout my career. Which is why you've sort of traced my path. I purposely avoid going to the same industry. Because i don't think there'll be as much that can learn their technically speaking a lot of people in my passive told me that that would be crear and that different industries is always tough to navigate in that it would serve be better to stick within a couple of industries and move up the ranks. But your i've been driven by something beyond just like career momentum and it was really about this idea of gatherings many case that is i can so knowing that art of what i found in my early taco bell days getting into social media and kind of moving into the digital world was really the knowledge of how much culture influences marketing and how marketing and culture shifts at the speed of light so moving from like taco bell and like the food and beverage industry over to stance where it was the apparel industry and then samsung and then hulu and then now tiktok there's been several constants throughout my journey But the one thing that i've found to be like completely sort of like the red thread be between everything. Is this notion of if you can tap into an insight that resonates with the audience if it's grounded in culture that's relevant to them at that time and you can bring your brand promise to life or sort of like those three three elements. You really hit on something that you can turn into a marketing campaign medal. It'll be successful. Overall absolutely and i remember several examples coming to life and when we featured you innovators do you write hulu. But you're doing own much of that now at tiktok so before we jump into some of those examples i know you're you're not only anchored in marketing at the speed of culture. I have to say that. I love saying it's simple You are also anchored in your own personal brand in your values. And i know you appreciate it. Tiktok for who. They were what they stood for. And why they matter. You talk a little bit about that connection between your brand and the tiktok brand. Yeah of course. I mean i always loved the idea and why i wanted to be a teacher because i wanted to inspire new generation and you look at tiktok like their actual mission is to inspire creativity and bring joy. I think as a as a human forget being a marketer as a human. That's pretty amazing. Like mission that you could really lead into and bring some of your personal feelings into the office everyday and feel proud of the work that you're able to do so that's the first thing that really struck me when i was joining the company and then the second thing i joined during the pandemic and during that time a lot of marketers and a lot of functions where a little bit less certain about the future outlook of their company or their brand. What i recognized early on was every executive meeting or leadership meeting we had in the first month. I joined in april of twenty twenty. The questions were never around. How do we continue to increase our daily active users or like. How do we drive. Growth the question that the ceo the time asks the leadership team was. How do we help as many people as possible and part of that was financially and we created this code. Relief fund was about four hundred fifty million dollars globally plus an extra hundred twenty five million dollars for start ups or smaller companies to come back online with ad credits so collectively three hundred thirty five billion dollars and the question that was asked every day in a stand up meeting was how come. We're not deploying more money and more resources to more folks that are in need faster like how do we enable more to to weather the storm during this time. And how do we help. Local communities really become more stable in and all that during this tumultuous time so the first month of coming into tiktok it hit me that this is not a typical company like they really lead with with their hearts and they are very generous and the approach is really about bringing joy to as many people as possible. And that's something that i've i've always tried to do in the work that i've done in the past talked about being generous with the work in the creative in trying to inspire people onto think beyond just like what the brand is trying to sell what it means to them in their lives and how it brings value. And how do you brand. That people can't live without and as soon as i. I stepped foot. i'm putting. I'm using air quotes because i didn't leave step foot in any office yet but done it really struck me that tiktok lives and breathes that culture from the top down and this is a place that i could really thrive in and do some amazing things thyroid. Remember when you started. And i don't know if you remember that i remember this but we were texting about something else and you really you really driving to another state your new role remotely and most of your company being in a completely different continent and what was it like for you starting during this period. Yeah it's it's it's been pretty easy. I always say that some people are surprised but my initial role was leading marketing for the north america team and that team is based on away but in theory i i've never been into the chicago office in l. a. because of the pandemic so i've been kind of managing the team through zoom through like video conferencing you know platforms and all that fun stuff. And why stepped into the global roll a month into my job at tiktok the the ability to meet with all the different teams in eight different regions. It's something that you would have to do. Virtually like you wouldn't be able to do that by traveling and seeing everybody on a consistent basis so i'll be honest. The pandemic hasn't really impacted my specific role. Now because i have to meet on a daily basis with so many different teams in different countries that it's almost necessary for me to have this like virtual setup. I am looking forward to coming into the office at some point. Because it's amazing and there's going to be a lot of things like rainstorms. In collaboration that i think will benefit being physical contact with different teams. But for the most part we've been able to do that in in different ways through video conferencing so it's been easier than i expected and we always tried to like spice it up and make it more fun because i think the big drain is that you definitely have like zoom fatigue. That's a real thing and people don't realize that you end up seeing the same people all the time whereas when used to go into office you'd interact with different folks of being able to plan out moments that you can interact with cross functional teams and even invite guest pop into zooms and make it a little bit more exciting something that i'd tried to do on a regular basis for the teams and your case at every time zone of day right so every different time of day start pretty early. We'll get a couple hours teams in asia. Which is basically like japan korea southeast asia. And then we will trickle into the normal day period while stock start talking to the teams in europe middle east and the americas and then later in the evenings. I'll go back to talking with some of the folks in asia to make sure i get a little bit more time with them before i in my day. So yeah it's definitely nuanced with the different time zones but it's been pretty effective so far let's talk about how effective it's fading because of you and your teams have done some pretty amazing work. You wanna talk about it. yeah. I obviously have. This will if that no one person can can do everything. And you have to lean on your teams to really thrive and i. I love the analogy of all the different teams being the balloon. That's gonna lift the whole or up and that's sort of like how i've treated each of the different teams in the region so i've been fortunate to see innovation from all the different regions within marketing. And some of my favorites. Obviously once we hit on that insight earlier on starts on tiktok which is sort of our campaign theme it opened up a whole array of different possibilities on how people could interpret that and bring that to life. I think we've obviously seen trends. That have sparked on the platform and how we've been able to bring that to life pretty quickly. Most people remember from twenty twenty ocean spray and nathan apodaca collaboration where he just long boarding down the road listening fleetwood mac and the zinc into that while drinking ocean spray. That's definitely like a a moment that we love. But like looking back there were collaborations with partners like airbnb done stuff with postmates and this idea of bringing a taste of tiktok to people when they least expect it is sort of been one of the driving forces for the marketing team globally and delivering that in unique ways. You know whether it's in the nba finals or whether it's the inside the postmates app or when you're on airbnb looking at different experiences like we've definitely been able to bring a lot of that to life of the last year and even on a on a campaign level being able to not only bring it starts on tiktok life learn on tiktok which is something that i don't think people realize that you're able to do on. The platform was another thing that we were very proud of in excited to see happen. And i want to dive into this. Learn on tiktok. 'cause i'm learning through you lot and before you do that though there's one thing we didn't actually note upfront. That i think is interesting to note here. Is that it tiktok. You have two different marketing departments right one which is focused on brands and advertising but one is focused on consumers and you're really driving the consumer side of the businesses outright. Yes so in my role. It's it's basically all the communications and messaging to consumers like the broader audience. We still work. Collaboratively with the global business marketing team and the hope obviously is breast a show up as a united front and showcase the power and the value of the brand not only consumers but also to other brands. That might be looking to advertise the platform. But there's definitely a distinction within the organizations that those two moves so then let's dive deeper so as you're thinking about the consumers and those folks who are primarily using the platform. What are you seeing. what are you learning. what are you enjoying. Yeah one of the few places that you can genuinely say is for everyone. So i don't know how much you've dove into the world of tiktok but you can see content that's fit. For all age ranges you see content creators that are also ranging from your twenty something year old up to grandparents in their in their eighty s or even even older and all all content creators. That i've seen on the platform have their unique way of expressing themselves and bringing contents alive. So we're definitely learning how people view themselves view the world view other cultures or how they want to showcase their cultures. So when we started embarking on that that campaigns it starts on tiktok initially identifying very obvious things that you see come up from the platform like music trends like it wasn't lost on us that some of the top songs of the year that were on the billboard one hundred or popularized on the platform tiktok and We were also able to bring back. You know songs like food and act as a perfect example. Nothing from that album had been charting and billboard for forty two years or something like that and then it hits one video becomes a viral sensation. And then you know for you know it. It's top song on spotify and top ten billboard and all that stuff so i definitely saw the power of that but the area that was also very fascinated. By where those sort of like niche areas like personal finance or like cooking or fashion or even harry potter tectonic. There's all these different worlds. That i was immediately exposed to and i realized that any passion or interest that i've ever had in my life at any point is expressed through the platform by a community of very talented and creative folks for making contents that they feel passionate about and as soon as i got a glimpse of what they bring to life. Our whole goal is just to amplify and tell the stories of creators and we realized that the creators are really the heart and soul of the community. And that's what's powering. The app overall. So whatever we could do to support them give them this platform and really help underrepresented and underserved voices come to the of culture sort of became a mission for us overall cap. You really got my head. Spinning a lot of different factions. I keep thinking about all the other platforms in. It's almost like this is a little bit of everything and then some right. How do you think about it. We're often compared to social platforms. But there's nuances because you don't come to tiktok to follow the people that you know in real life like you would in other platforms and sometimes people compare us to entertainment or streaming apps and you look at some of the ones that are widely used today and it's nuance because those are sort of long form content destinations and it sort of like day and date had overdoing but we're definitely like also expanding doing a lot in that space entertainment so i don't think there's like a box that you could put tiktok in. I think we're were sort of the white space that intersection of entertainment and culture and social. And there's all these elements that really fuel is community. But at the end the day. When i when i think about like how do people not had. It's less about how people perceive us. But how do people actually use us and its whenever. They have a moment of the day that they want to be entertained. Or they wanna learn something. I'll jump into the app. So that's more where i think about us in terms of coward positioned and it's really less about being compared to some of the other social contemporaries out there right now. Part of what you're talking about is watching learning but law that relates to listening and you've been kind enough to participate in one. Our collaboration teams around authentically connecting with community. Which has been vital especially in two thousand twenty and and how much more important that's become for so many. I know you test something a little bit already about what you've been able to learn but let's talk about social listening and why that's important. Yeah there's some things that you learned early on in your career that you just don't let go and that's probably one of the first lessons that i learned In my intern days at taco bell there so much that we were able to do that stemmed from social listening for example back when i was in my first year taco bell. We found a tweet that someone had shared about like this hoax. That happened in the small town of buff. Alaska alaska town of six thousand people and from that tweet we then route to life in amazing campaign in a stunt where we airdrop the taco bell truck with a helicopter the middle of town and serve ten thousand tacos that day. It was like a very like bold stunt that generated while of headlines. And i realized early on that if you just listen to what people are looking for and you actually pay attention to some of these moments. There's more there than anything anyone can do. A room trying to strategize and develop a breakthrough campaign so from taco bell to stance even on like samsung and hulu and out tiktok like the idea of listening to the community and really figuring out what it is that they evaluate that time is has always been critical in what i find that. Social listening helps you do is what they wanted to begin. Time changes in again like it changes very quickly and it's also tied to culture so the easiest way from me in my role of the years to tap into culture really be aware of what's going on has been to you know look at the social conversation say social conversation. It's not just like what people are posting tweeting about you or the company but if you even just look at like comments and you just come through comments for a little while like there's a gold mine of info there that allows you to come up with creative ways to bring something to life for your audience. I always amazed at the marketers who can find those nuggets. Because right now we're all in data overload. And i know that that's been like the core of the discussion is how do you sift through so much data and find the real meaning So i'll let everybody know here. Stay tuned because nick is going to deliver a play on how to do that right nick. We're going to build one. Because it's going to go into the new reboot playbook that we're building and i'm very excited to release set over the course of this year but it is key in people's struggle with okay. There was done only a lot of data. There's a lot of different tools. How do you make the decisions that i had yet to talk to a marketer who doesn't use a combination of at least three different tools so it's tough and we'll dig into that more Sometime in the future but for now like what's your secret. If you had one nugget like how do you. How do you know that it's a nugget when you stumble on it or it's kind of art and science right. Yeah it's honestly art and science and earlier on in my career. I felt that i was sort of on the pulse of knowing what was going to take us and be relevant and the different managers that i had trusted me to be that that gauge As i continue to to move up in my career. I recognize more and more that you know. It may not be something that i'll be able to know or to be able to tell definitively if that's the thing that's gonna tip the scales and become relevant and culture or become that next thing though. A lot of it is trusting different folks on your team who you feel. Have the pulse of your brand. And the pulse of the audience and trusting their opinion Their thoughts and just kind of going with. I think the worst thing of margaret can do is make these decisions based on like committee because it'll get watered down and if you if you take everyone's input into these types of things then it's really tough to do anything brezler innovative. So it's it's identifying who that person is within your org that's that barometer for potential opportunities that can really breakthrough and just like meaning in and trusting that in the same way that people trusted me throughout my career. I am definitely a very open to trusting a couple of folks on my teams. That are able to do that so interesting. So let's talk about leadership traits. What do you think are the most important leadership traits today. Then i think the biggest one for me has been milky. I think every rising star chose that line of being sort of like the the rising star within the company and seen over time is that most folks sometimes burnt out sooner. The michigan are because they don't really understand the dynamics of been a bigger organization and once they lose sight of that humility aspect. It definitely changes things like one of the things that i've always done is i've always acknowledged so the folks that helped guide my career and help position me in various ways that have helped propel me and something i did last year. Actually maybe two. Years ago. Once i had been in marketing for the time it was like eight years i actually i. I went to my favorite artists in la dining frank nonfiction craig's really amazing he says of of artwork and purchase his whole next collection all eight pieces of his next election and i actually gifted them to the eight people that made the biggest impact in my career. But i didn't report into her. And that didn't work within my company. And part of the reason why i did. That was what i wanted to acknowledge. How actual they were to to my career growth but also it was. It was definitely something that i wanted to always remember that like. I wouldn't have necessarily become who. I was without not only the people that are supporting you. Because they are pay to your managers or your manager's manager but like the people that have no real incentive to help you but they're still there with you along the entire journey for whatever reason they saw something in me that they wanted to help bring to life and i just wanted to make sure that i remember that by you know memorializing with like a piece of art that i was able to have made an and delivered them. So that's definitely something that i find to be important overall for people to keep in mind no matter where you are in life. And we're stage you on your. I love that nick. That's beautiful and i actually think i might know one or two those people so i'm gonna look in their houses next time visiting their homes near the tell you one funny story but the person that no one would have ever expected that to be is actually bobby hundreds so i don't know if you've heard of him but his his body can. He founded a company called the hundred streetwear and apparel brand. It's probably why people lobby see me wearing some form of street. Where but. I was basically an intern earlier on in my career and i was fortunate enough to be asked to do a interview of video interview with some needed publication at south by because they were really excited about the work that we were doing in social media at the time and i haven't been wearing a hundreds hats that won't day word on the interview and randomly as walking through south by like hundreds of thousands of people and the sky runs up to me and says nick tran taco bell and i looked at yad i was a little bit like weirded out by the whole thing and he points at my hat and he points at himself and he says i'm bobby hundreds from the hundreds. You're wearing my hat and you weren't in an interview yesterday. Someone tweeted me. The video link. And i just happened to see you walking by itself by and at that moment like we became friends but he was the first person that i've ever met in my career that had some like social cachet and reputation and i remember when i asked him like. Hey would you be open to doing a collaboration between taco bell. The hundreds which. I thought he was just telling me no. He was like yeah like. I'm i'm happy to do it. So we like the first meal like brand collaboration. When fast food brands weren't really doing that thing and we were able to do it with like a reputable street where rand and even though it was like a small thing for him in the in the long run in the grand scheme of things i always reflect on that being like my real way because it was at that moment that i realized how impactful culture would be to marketing team. It also gave me instant credibility because he opened up a lot of doors for me within like the streetwear industry and i was able to like trade that sort of cachet within that industry to action bill my career. So again it's it's although subtle things that you'd never recognize unless you look back on your on your career her so meaningful again to take that moment and acknowledge people. Like the bobby's of the world are people like the other folks that you probably have done this. The series with. I definitely wanted to take that moment to say like. It's been an amazing ride so far at the state i just wanted to like. Take that moment to appreciate all of them. And then you know. Hopefully i can see what happens over the next five to ten years. Absolutely well i. I can't wait to see what happens over the next five to ten years and i am so excited that we got time finally to do this and i know there's going to be many more things that we do together and and you always make me laugh. I i do have to remind you that you have an image burn. My brain from the cmo moves west. Do you know what that images. I don't know the green the green slippers. That was my days. I was wearing the who has sports slippers. It was so funny for those of you who work with us that day. Which album god. What a great day. Dick brought these slippers to the cbo blues west summit and these slippers got passed around and worn by. I know sounds weird. This is pre covid not too long before code but is pre covid even toed grabbed him in ward on stage to moderate session. It was brilliant. That is so classic. Nick now. I am always looking for those nick touches. Well i appreciate the the cool thing with tiktok to be completely honest. Is you'll see a lot more of those touches across a lot of do because unlike other brands i've been at there's no guardrails for what we do at tiktok so i'm excited the do a lot more of that stuff at scale so fun so on top of that not only. Are you famous slippers. But i hear you have this thing with socks. What's that enough though. Starting from my days at stance which i still to this day socks on earth but when i left they gave me one of those like retail sock stands that you actually see in a store and it's like loaded top to bottom full of socks and what i used to always do is try to provide these small gestures just generous gestures to people so whenever someone would visit me at the office after the meeting. I'd always you know casually asked like oh you into socks and it's funny how everybody's into sock so they'd all say yes and then i'd walk them to the socks and say like if you want to pick out any of these socks feel free and they'd always forget because i've got my gosh stand socks. They're expensive and we're talking about celebrities or athletes are folks that make way more money than than the average person but when they get free items. They were pretty stubborn on it. So i'd offer them socks. They they grab a few pairs and it was amazing. How many doors. That opened. Because for a while i was like sakai or the stance guy. They would always be willing to do favors for me or do small things down the road because they'll always remember that moment when out of the blue i unexpectedly gave them a pair of socks. So it's definitely something that i valued where you don't realize what impact these small gestures might have. And if you if you freely give out things you think are meaningful to folks. Are you never know where that might take it home. My gosh okay. So slipper socks all kinds of things. We have so much still a we could probably cover but unfortunately we are out of time. So i'm going to ask you my very last question for today. And i can't wait to hear this answer if money and talent were of no object and you could do anything in the world except what you're doing. Now what would you do. I would be playing basketball probably. I grew up playing basketball. I love the sport. I have definitely seen a lot of similarities in the idea of coaching teams. And in what. I do in my career and i grew up sort of in that sports environment. So yeah if talent were an issue which is probably the biggest hurdle for me to play basketball on a beyond like height and other things. I would probably just want to do that but again like my real passion is teaching. So chances are. I wouldn't really be able to play very long and i didn't coaching which is probably why i want to get into teaching marketing. One day so much. Yes i love it and actually did you know that teaching is the number one answer i get on. Cmo moose which marketing and teaching there. Something they're telling you. I think your rights because a lot of it is telling stories about brands and about like stuff that's transpired in how to convince people of that's like the thing that they should be doing. But i also will say that you're talking to a lot of senior folks that have done a lot in their careers and you get to a point where there's only so much more you can get and you just want to give back and do a lot more. I fortunately found my like teaching bug earlier on. And that's been like my driving motivation. But everyone i've talked to you to your point. That's a co cmo. They they all want to go back and teach because they think they have something to provide. Which i think they do as well. So it'll be great to see. How many amazing teachers come out of this moves. Podcast absolutely will. In fact that's exactly why we launched masterclasses at brandweek last year. And we're going to keep role amount so more masterclasses coming a playbook all kinds of opportunities for you and your wonderful peers to share your great knowledge back with everyone. And i just can't thank you enough for being here. You've had such a cool career journey sharing that cool career journey and your guidance and your wisdom for others and i just love idea of recognizing leaders who have inspired. You wouldn't help steer you along the way. There was a beautiful story. Nick i hope everybody follows in your footsteps at least with that one for sure. Thank you so much. Great talking to you as always. Yeah great talking to you and we'll talk again soon. Thank you so much for tuning in state. Hope you enjoyed the show. If he did. I would love your help in sharing. Cmo moves with one of your friends or colleagues who you think my enjoy it too and if you have time i would really love your review or ratings on apple or soundcloud so thanks again and have a great day.
October 9: Worst Cases Scenario
"There are caused that take you from A to B then there's the new mini countryman the mini SUV with space for every escape all-wheel-drive for every road and minis renowned handling to boot it won't just take you from A. TO B, it'll take you everywhere. You want to be inspire your drive in the new mini countryman the mini SUV explorer for yourself by taking a virtual walk around at many don't see. This is a CBC podcast. Hello I'm Peter Armstrong and I'm Chris Bowden this is as it happens the podcast edition and. Tonight worst cases scenario as it has since the beginning Quebec is leading all provinces as covid nineteen cases surge. A Montreal doctor explains why he thinks the province has been the countries hardest hit kitchen sinking drama. The pandemic has dished out setback after setback to restaurants and new restrictions announced for some cities in Ontario could still mean more on just desserts plaque from obscurity calgary removed mysterious plaques that showed up in a city park because they weren't official but mayor now had none she says they were reinstalled because they're officially hilarious waste. Not. Want. Not. In their noble quest to learn more about what was going on inside medieval intestines researchers have recovered DNA from very old toilets orders of magnitude Canada Post in callaway cannot keep up with the mountain of Amazon parcels that arrive each week in mayor says it's become too big a problem to ignore and fine intervention. If you've tried all other relaxation methods, it's time to try an utter by embracing a Dutch practice called cew Newfoundland or cow hugging as it happens the Friday edition radio that appreciates the spirit of cooperation. It's been said that Quebec as a distinct society but this is a distinction. No one wants when it comes to Covid nineteen infections the province is outstripping every other jurisdiction in the country. Ontario is not far behind with its own record rise in cases today but Ontario is still much larger in terms of population that has people wondering why Quebec has been hit harder by the virus and what it can do to get the disease under control. We reached Dr Christopher Lobos in Montreal. Dr. Elaborate. When it comes to Covid nineteen, what's gone wrong in Quebec. Well I. Don't know that anything specifically gone wrong I. think a number of factors sort of conspired to make the situation a lot worse than a lot harder to handle. So when you go back to the beginning of this whole pandemic. Quebec was a bit unlucky. They had an earlier march break. See A lot of people who left the country before I think we fully appreciated the significance of this global virus and before the borders got shut down. So a lot of people traveled to the US travel to Europe got sick and brought the virus back. So Quebec had a lot more cases to begin with. Second thing that happened, of course, during the first wave of the pandemic, you had outbreaks in the long term care facilities, and for a number of reasons, you didn't have enough staff a lot of were transferred to the hospital because there was concerned about spreading the virus to the hospital i. you had a lot of cases and a lot of deaths in the long term care facilities. So that conspire to make the first wave of the pandemic in Quebec than it was across the rest of the country. But then throughout the summer where the number of cases went down and he did go down but he never really disappeared so that when things opened up when you started opening a bars and restaurants inserted allowing gatherings of two hundred and fifty people, the virus did what? Most biologic systems do it started replicating and because biologic systems grow by doubling it went from one hundred to two hundred. And nobody? Really Paid much attention I think and then we went from two hundred to four hundred and people start to get worried and then it went from four, hundred, eight hundred, and then we found ourselves into a second wave. Again, some leaders in your providence have suggested that the the the problem in Quebec is is at least partly cultural i. think it was the health minister that went on on TV and said, we like to party is it really fair to blame the public in this case? I mean I I don't know if that's really true I. Think the unfortunate reality has I think everybody likes the party I think if you give people an opportunity to enjoy themselves, they will and we saw similar behaviors across the province You know there were large gatherings and House parties in Ontario when there was nice weather, people were going to the beaches in DC. So I think you see similar behavior across the province I don't think there's anything very specific or different about what happened in Quebec you know it depends on a number of factors and the complex interplay of all these conditions makes hard to point to any one thing and say. That was the cause. It was sort of a bunch of things that happened at once and yet I mean political decisions amplify the spread, and that is the case everywhere. We've seen that we saw Quebec led the charge with early openings of bars and restaurants a loosening of the restrictions. Now at a place where Ontario's looking at shutting things back down again neither province Quebec, Ontario can even keep up with contact tracing does the province and does provincial leadership do they need to take more responsibility here? Well. I think anytime you open up society, you're going to put yourself at risk for more cases that's a given and again I I recognize that it's very easy for me to say that we need to shut everything down. There is obviously an economic impact to that, and the government has the unenviable task of trying to balance the economic versus the healthcare considerations of this. But I think when we're talking about global pandemic when you look at also the economic costs of having people in hospital for weeks at a having people in the ICU there's a real danger to allowing continued exponential growth of this virus and I think. As. You look at the numbers and that you see the number of cases start to go up in both Quebec and Ontario I think people are going to realize that you know something has to be done and in may be necessary to go back to at least some degree of the lockdown we had in the in the in the spring I think people were hoping that maybe the second way wouldn't be as bad but I think we have to face the reality that probably is. Going to be as bad and that we have to act in the same way, they did the first time around I think the saving grace here's to realize that the first time around the things we did did work right we did manage to curtail the first wave. We did manage to decrease the number of cases. We just have to do it again, and what does that response look like I mean we've already in Quebec seen the closing bars and restaurants gyms What is the next step? I think the next step is to try to encourage people to not go out so I what we are doing. Now, the the the twenty eight day lockdown is probably a very much along the correct tracks you get people to stay home you prevent large gatherings you don't have people visiting within households you try to limit yourself to essential activities the question. Becomes what you consider essential activity everybody considers what they do as essential. So we might have to look at a lot of the routine stuff we do a lot of the people who work in offices a lot of people who have routine businesses if they have the capacity to work from home that's almost to the good we still have a lot of people. Who Work at your place of business because we have this Routine expectation that you know you go to work to do your work whereas the reality is that a lot of work can be done at home can be done over the Internet. So the more we can do this type of remote working the more we can. Stay at home and not interact with others physically the better off we'll be and they're still I think a lot that we can do in that respect and getting people used to the idea that working from home is not a vacation working from home. It's still work and the more we can do that I think the better off we're going to be the other sort of big aspect to this is that if we can improve testing. If. We can start getting access to these rapid tests, which are it sounds as if they're going to start being used in the next little while that's GonNa, make it a lot easier to identify people a lot easier to do contact tracing a lot easier to isolate people early on and that will almost certainly help to some extent as well. Help us at least get our arms around the virus and not have this uncontrolled community spread. All right. We'll leave it there for now but obviously a lot to watch for. Thanks for this today. My pleasure. Take care. Dr Christopher. Lobos. Says a cardiologist with a degree in epidemiology he was in Montreal. ooh. Moon. Canada Post wants residents of Calloway to know their parcels are ready for pickup. It's less of a friendly reminder swing by and more of a desperate plea. There's just no more room at the local Canada Post Office to store the overwhelming amount of incoming parcels mostly from Amazon a few years ago. The Crown Corporation opened a larger warehouse to keep up with the demand, but now the main office into we'd and the overflow warehouse. To capacity and the long lineups for pickup aren't helping Kenny Bell is the mayor of. He's been calling on candidate post to invest more in his city for years we reached him in Khallid. Mayor Bell when you go to pick up your packages at the post office, how would you describe the experience? It's an. Interesting experience. For sure you know we have one one location in town where you can pick all your mail. So let her male in your partial slips, but then there's a secondary location. Where you have to take your parcel slips over to in pick up your parcels and describe that for us. Oh, it's You know right now. Well even for the last number of years, it's been long lines you know in, you have to pick up parcels at both locations so. It could end up being you know an hour and a half or or longer or you know. So sometimes, it's really fast I feel like he won the lottery actually. Very, recently, I saw a person post is this real life because there was no line at one of the post office things. So you know it's quite noting how how many packages do we estimate are are flowing into that post office on a daily basis now? Yeah. So obviously I'd I'd there but I've heard upwards of a thousand a day coming. Thousand a day. Yeah. It's You know when you when you live in. An extreme location like calot You know it's important when we order from from the south especially when companies have free shipping you know it's hard to compete with that right for sure and it is this. How much has it picked up like a thousand a day how would that compare to this time? SAY LAST YEAR And the. been blaming it on covert and and like I said a few times. Now, all of us across the world is feeling Kovic. So I don't doubt that it's definitely impacted their business. but at the same time it, it's been busy for years. Now, the facilities just don't match our size of our community and I. It's You know is a sad and these aren't we're not talking little kitchen gadgets or tiny little care packages here are we? Know I mean sometimes you can I've seen some crazy stuff in there but you know sometimes treadmills it depends on if the company will will ship something right and so a lot of people will will test out every company says free shipping you test it, and sometimes it comes through and so there's beds there's you know. Anything from you know better to treadmills to your regular soup canned soup and I. I mean I. I've looked up some of the price comparisons and they're pretty star I mean diapers for example, laundry determine detergent, give some examples of just how much. The price difference would cost if we're factoring in shipping. Yeah for sure. So I I, just give one example I was looking for an electric cooler for a cabin for the summer. And I looked at one of the local stores and it was four, hundred, seventy, nine dollars. For A for just regular, you know electric cooler and I look online and it was one hundred and seventy nine with free shipping. So you know there's three hundred dollar difference with it wasn't you know you. You know kind of a can of soup but cost six, nine cents down south of the Campbell's tomato soup is you know around to sixty nine upwards to four dollars depending on what kind of soup it is really, and so people just by that case I guess absolutely. So you know of course not only is it It hurts local realtor I of course, retail it's not. Great for them right But over the years they've they've been getting better. You know a lot of people have acknowledged that they're they're spending a lot more money locally because of one they don't WanNa wait in line at the kind of post anymore and too because the prices. Some prices are going down and also is not only just places. It's it's availability right? Our stores aren't. Aren't the biggest and if you want something special than you know you're going to have to order it him. You know. So as this location, the pickup locations kind of getting overrun with as you say, a thousand packages, new packages day coming in Canada, post is saying they're going to explore ways to reconfigure the post office. They've as I understand, it extended pickup hours, but they've also said that a part of the problem is that residents don't pick up their parcels quickly enough. What's your response to Canada Post on that? Well you know if if you've got to wait forty minutes at one location in forty minutes, another location you know multiple times a week or so people aren't going to pick up their parcels enough. And is. The medium term solution at least an adjustment and making sure that we have the capacity and we have the infrastructure to deal with this that it if people can find products that are cheaper and more available and get them to your region that the it's inherent it's it's important that Canada, post figure out a way to make sure everybody can get it. Well. Absolutely we the in my first conversations with them you know they they met with our staff. They didn't meet with me even though I had to request a meeting and they met with our staff and they blame the citizens for the way the order. Like the people are ordering too much stuff. Yeah. You know or or they had the wrong address on it or they didn't have any address or you know there's a there's a million reasons, human airs and even. Airs from the shipping companies that would happen. Of course. So you know everyone makes airs it's not like. We're foolproof but you know to to blame people for using your? Just doesn't make any sense. I wonder what your concerns are. But what's going to happen as as the whether dips Christmas is coming the lineups are gonna get even bigger. Where do you see things going over the course of the next couple of months? No see I mean you know I started this month ago having conversations trying to have conversations with them. They are You know after I talked to the general manager, the point though some changes and that's you know organizing the backhaus better bringing up some relief staff you know and long term solutions to you know to access for building access. Because right now they're in two different locations and Of course, most people have to go to both locations and don't have a vehicle and whatnot so you. You look at our winters very regularly. Are you know minus thirty four you know a few weeks in a row and there's a there's there's frequent days where it's minus fifty sending them in line for forty minutes is just not doable and I don't know if they don't fix the system, Mel they're going to have there's no way they. They won't even be able to use the product long enough to. Get people in the door. Well Mr Mayor we'll leave it there, but do keep in touch and let us know things develop and and good luck with us. Absolutely thank you very much. Take care. Kenny Bell is the mayor of Khalid. We reached him there. When six commemorative plaques appeared in Beaumont. Park. In Northwest Calgary Park visitors were thrilled or at least amused and. The plaques were fastened to old benches they're made of. Metal, and they look official. But they're not as you discover when you read that official looking lettering, they celebrate historical events that are nonsensical and nonexistent because they aren't official installations, the city of Calgary on installed them. But now it's reversed that decision and uninstalled them. Now had ninty is the mayor of Calgary. That's where we reached him. Narran energy why did you decide to put these plaques backup? They are important historical acts that people need to know. I was unaware of the story of Benji, the Hamster and people need to know these. I know quite curiously These were fun. They're a bit of Whimsey. We need a little Whimsey in our twenty twenty world and certainly at City we encourage people to do as long as they're not destroying property a little bit of guerrilla art a little bit of fun things to make their neighbors smile and look these were super witty. So I was really happy to have the opportunity to get people to encounter them and get people out walking and being outdoors and they were they were done tastefully to write again it's not like they were this Gaudy. Your ugly can take back to. When we first found them in in public places what what are they actually look like? So their actual professionally printed plaques that were nicely installed without damaging the benches on Kinda old wooden benches in a in a very beautiful park in. Calgary. And really naturalized park overlooking of you. You know like you would see as we have memorial benches where you adopt bench and put a plaque on were that level of quality and and some of them were pretty outrageous mean you mentioned the spacefaring hamster what else were we looking at? Oh. My Gosh. There was one that I really liked I wish I had the language right in front of me and it said on the spot absolutely nothing has ever happened ever I love that one. They were all very witty of very, very dry wit how how did you find out about them and like how did it trickle? It's way up to your desk. I'm embarrassed to tell you that for once social media actually did something good. I was on the elliptical trainer and I started to see a bunch of messages and I thought my done a lot of very newsworthy things today I wonder what this is about and I clicked on it and realized it was about Benji the hamster and you know at that point I quickly got off the elliptical and sent a quick note to the city staff saying, yeah these are fun they're not doing any harm because you know sometimes when you're the regulator, your immediate response is Oh, do we like things that are strange but in this case we did And I I mean I can sort of understand how it works its way through the bureaucracy sometimes when you're the guy responsible for removing graffiti from park benches and you see a plaque that's authorized you just poet is there a rule? Is there a reason is? Is there a way to sort of make sure that this doesn't happen in the future? You know what we gotta have rules. We gotta have ways in which government works but one of the things that's important for me in the nearly ten years I've been you know office is something that I call transforming government and it's really about helping us understand when we have to be the head when we have to be the regulator when we're protecting people's safety taxpayers, assets, and things like that. And when we should be labeling citizens to be able to great things so you know I've got nearly fifteen thousand colleagues at the city of Calgary and I bury proud of thankful for the. Every single one of US shares the same thing, and it's a little mantra that we have and it's simply making life better every day. That's what we always ask ourselves is what I am to making life better or making life worse and if it's making life force for somebody, you shouldn't do it and we should figure out why you were putting the physician to make that decision. But if it's making life better for somebody even as simple as giving the smile thinking about a space going hamster. Let's make life better. Why is it though that? I? And this is this is true everywhere that governments and positions of authority struggle with Winds Ian Weird that they sort of look at it and say, I don't know I don't know what to make of it just get rid of it. Well it's because we are humorless awful people. Know that is not why there's actually a real reason and you know sometimes I point out to people you know in the private sector government needs to take any more risks and I say, yeah, I. Agree we do need to be more risk tolerant. There's a reason we're not. So think about this if you are a venture capitalist and you're taking a risk on investing in particular business in that didn't didn't work out. Well, you lose a lot of somebody else's money. Usually you start up a new fund and you go to the next one. But if you're a purchasing agents at the city of Calgary and you are in charge of contracting by steel for a new bridge and you screw up, people are going to die. So the consequences are huge and that's why government sometimes end up with this risk averse culture and so getting that balance right and as I said earlier, figuring out when you have to be the heavy and when you can be more whimsical, it's tough for big organizations like us. But ultimately, that's all part of new kinds of twenty th century governance. Are you worried though that this reversal does send a message to to others who are who are up to that kind of guerilla style of graffiti on City Property No I'm not. You know because I think these sorts of things can make like better. Of course, if it's vandalism fifty bulger if a hateful, you know we're not going to stand for any of that stuff, but if you're doing things. To make your community a little bit better whether it's painting ladybugs on the street to try and get cars to slow down or it's just kind of wins humorous stuff, and that's something that we should be welcoming. Have you in your official capacity of mayor have you figured out who is behind the graffiti plaques? I have no idea and I kind of really want to know because I want to say thank you and I kinda really don't want to know because I want to imagine that it was Benji. Descendants deciding memorialize his slight. Have you had much reaction I mean clearly you're talking to us there's there's reaction out there. Yeah, there really is. You know you never know what's GonNa catch that one of the reasons I'm happy about this look twenty twenty it's been a rough year for all of us and the news today is tough. There's tough news on Cova were so very much in a pandemic wash your hands coughing your sleep, keep your distance where your mask. But this has been a rough year and as we're going into Thanksgiving, I'm trying to be grateful for getting to live in this country for getting to live with these people and you know what a little plaque about a flying hamster is a perfect way to kick off our Thanksgiving and I am grateful for the Vandal who puts these plaques up well, we're grateful you came on the show to tell us about it. Thank you so much happy Thanksgiving everyone youtube take care. Now she is the mayor of Calgary, which is where we reached him. Your friend recommended this new Dutch class. She called it cew. Newfoundland, and she insisted it was an important breakthrough in the field of relaxation and she kept winking when she said field. So anyway, you go to the address she suggested a Yep. This looks like it. Yes. A bit surprising. If you're not prepared if you don't speak Dutch, you wouldn't know that coup Canoe Flynn. The latest hot trend in chilling out in the Netherlands means cow hugging. Now we have seen a lot of silly wellness trends, even barnyard Jason. Once if you count them vaginal Jada Egg, which please don't. But this one makes intuitive sense how it works is you rest against the site of a cow for two to three hours a cow, his warm and gigantic plus you can feel it's big heart beating at a soothing forty, eight beats per minute if it's relaxed, and if you're wondering if a cow can be relaxed with some strange bipeds draped all over it apparently, it can two thousand seven study showed cows enjoy physical contact with humans as long as you take some time to pet them and you're not wearing leather. Provide, you get the explicit permission of the farmer, of course, and the implicit permission of the cow could be really therapeutic. You just have to mind your manners and mind their manures. There are caused that take you from a to B. Then there's the new mini countryman the mini SUV with space for every escaped all wheel drive for every road and minis renowned handling to boot. It won't just take you from A to B. It'll take you everywhere. You want to be inspire your drive in the new mini countryman the mini SUV explore it for yourself by taking a virtual walk around at many don't see A. Do. The work from three uncanny four is a show at the intersection of race and personal relationships that untangled the uncomfortable offensive and sometimes downright racist moments that inadvertently occur with our family friends and colleagues come examine our biases together and learn how to do the work of being anti-racist. You can listen to do the work wherever you get your podcasts. The pandemic is tightening its grip Ontario. Once again today, the province logged record nine, hundred and thirty nine new cases of covid nineteen, which prompted Premier Doug Ford to pull the trigger on extensive new restrictions in Ottawa Toronto and Peel region west of Toronto. The government is asking people only to leave their homes for essential trips and has put new limits on gatherings and for restaurants more bad news. The slow return to indoor dining has been scrapped Eric Joy Al Co owns three Toronto restaurants Bar, and a catering service. We reached him in Toronto. Eric after. All Toronto. Restaurants have been through what was it like to hear that endure dining is being shut down yet again it was pretty deflating I mean we've been hearing you know whispers of it. Coming. So didn't really come as a surprise necessarily, but still when you when you finally get the news officially. it makes for you know pretty deflating experience for sure for sure you you can still serve on Patios but I mean is that any consolation and? As the weather is getting colder and colder. Yeah. Not Really I mean you know this weekend decide which looks like it's going to be quite nice as good you know. But as the season in the fall season progresses Patios have less and less of a mitigating factor. In the whole thing as you say, we knew this was coming. We had a sense that this was probable We had a record number of covid cases seen Ontario today. Do you understand why they feel the shutting down of dining indoor dining was necessary. Look I mean I know that the government the all levels of government whether it's no the city or provincial or federal they're stuck between a rock and a hard place and you know they have to deal with public perception and they have to deal with the of medical professionals and they have to deal with you know the wants and needs the business community. So you know I don't envy the the position they're in so i. Do understand that that you know they're doing it for the greater good or they're hoping to. But at the same time it, you know it's very very difficult as an operator when you believe that the precautions that you're taking to keep your patrons and your staff safe are are in fact, effective you know I it becomes that much more frustrating Toronto's Public Health Officer Public Health Office has said that as many as a third of the cases. The city is seeing we're coming from spread in restaurants. Do you feel that that you could have done indoor dining safely? Did did you feel that able to kind of crack that nut? With my restaurant specifically yes. we were extremely extremely diligent. We went above and beyond the health. And Safety Protocols, and so we felt that we were in a very good position the data that has been mentioned I haven't actually seen it so I don't know. but you know that may not be the case in other areas. I'm not sure it has though been just one thing after another for restaurants. If we stay on this path, I mean, how long can you restaurants last? Well, that's tough to say I mean you know look today both the federal government and the provincial government stepped up huge on the wage subsidies. A piece on rent relief program on property taxes from the four government, and so that's a really big lifeline and I have to commend both levels of government for stepping up, and that's GONNA help. It's going to be a lifeline but we don't know how long this is going to continue on my my thinking would be the twenty eight days is very probably unrealistic number and it's probably going to be a lot longer than that So what we're going to have to do. as a business and as a hospitality community is to find different ways and find different different ways to generate revenue that are non nontraditional that we that we're not used to even that many people have started to try and figure out over the last six months. That's the way that our industry is going to survive is is really through. Innovation and figuring out different ways to. To to bring in revenue and what what are those I mean do you have a sense where you can go what you can do? Well, there's takeout which you know which we've has been the case for a long time many people have have been able to do but now that the Ontario government is allowing takeout alcoholic beverages with purchases to continue Juan hopefully permanently that allows another business opportunity for bottle shops, wine sales in a whole retail component that didn't otherwise exist. You know there's places that are developing online dinner experiences, curated grocery curated wine sales. So there's a lot of different things were working on a project now to hopefully do something with the city of Toronto. For a collection of restaurants and a New Year's eve sort of like online show you know to to generate revenue for for a whole bunch of restaurants that would not You know when it's their highest revenue generating night of the year what is it been like for you? You personally you've invested so much of your life in this industry, this sector, this part of the city to see that you know. So many restaurants have already closed down in Toronto. It's it's been a crazy six months. At a certain point, you sort of get numb to it, but it's been really difficult the ups and downs not knowing you know what's going to change what announcements going to come one day or the next. you know you're concerned about your staff especially, especially, people who are living paycheck to paycheck. You know you're concerned about their health you're concerned about their mental health concerned about whether they're going to be able to make rent. You know I'm concerned about you know my relationships with my landlords and all the whole supply chain network that I have and my ability to pay the bills that I owe them. So it's It's it's tree stressful. But. You know the the the best view can have is just to take it one day at a time and and you know hopefully we'll have the resiliency to survive and and to to carry on. You've got a lot of employees Have you communicated all of this to them today? Well. We haven't had a ton of time to communicate everything and we're sort of you know we're taking the view that we're going to digest it all over the weekend and then figure out you know how to. Keep on as many people as we can. Thankfully, the government's making it easy for US easier for us to to to ensure that we can keep many many of our employees connected to the company respect the what happens. but definitely the you know the next four or five days is going to be a lot of like. Thinking deeply about how we move into this next phase and how we're going to try keep as many people as we can employed and how we're going to sort of keep the lights on and keep our bills up-to-date. Now listen we all know the cold hard stats behind a lot of this, but it sure is good to get the personal perspective behind it. So thanks for sharing that with us today I appreciate your time. Thank you very much. Take care. Eric Zoya. ALCO owns three Toronto restaurants bar and a catering service. We reached him in Toronto. Adelaide Prince of squamish BC, C was the driving force behind a timely rescue last month and she's nine years too young to drive this week the seven year old Ms Prince was honored for her bravery in September. She was in the car with her mother when it toppled down on embankment. NBC's Winding Sea to Sky Highway her mother was knocked unconscious and trapped inside the car. So Adelaide kicked out a window climbed a nine meter ditch and wave down help yesterday Adelaide was commended by the squamish RCMP in a small ceremony afterwards, she and her mom Brin Prince spoke to reporters. I have absolutely no memory of before the crash half an hour before the crash. I have flashes of crashing I think a lot of airbags hitting. And then being hanging. On an angle. From my seat belt and not being able to get out. and. Somebody's little voice from the back came through and said I'm okay. And Got Herself out and I don't know how she climbed out of the car, but she got out of the car and got up to the. Side of the road and I found a window. To keep it open because it was cracked and there was already a bullet hole in it. So on climbed at the banquet, bare feet inserting leaving down help. There were. Wet Mossy rocks I put my feet on. The. The small ones that are locked in and A C- wisdom fell and bumped into the car but I, I almost shit. But a got up the bank and then the rest of crying acne she climbed like a monkey on most days. So I guess she used that skill to get up the embankment and up to the road. And climbing would come in handy. That's right. She. I think she say my life. If she hadn't been in the car. I don't know like they said we couldn't be seen from the road and nobody. Saw It happen. So I don't know what would have happened how much blood I would have lost or. That's what I think I. Think you saved my life. After all this I can't even be a doctor. That was seven-year-old Hero Adelaide Prince and her mother Brin Prince speaking to reporters in squamish. BC. and. For most of us, the idea of looking into medieval cesspits to see what came out of medieval people might seem like a toxic combination of doll and disgusting but Pierce Mitchell isn't most of us. He's a Cambridge researcher and he and his colleagues have set out to learn more people's intestinal health this week they published a paper about two old latrines in Jerusalem and Riga in Latvia. We reached Pierce Mitchell in Cambridge England. Mr Mitchell why were you interested in in what people living hundreds of years ago we're leaving behind in their toilets. On the age, Parasites Laboratory University of Cambridge where I try to find out what kind of diseases people had in the past particularly in their intestines because that tells us a lot about health of people in the post and how that Diet and how that lifestyle and it got up to affected how healthy they were. The great thing about the intestines is that it's a Really key part of your body and most of us when we die, we decompose in all you've got his bones left but the intestines something that we can study look feces who archaeological material. So tell us a whole heap of stuff that you can't tell through looking at skeletons and let's just be clear. We're talking about the studying of of old poop you're absolutely, right? Yeah. Describe from me these two latrines because there's one Latvia there's one in Jerusalem. Who would have been doing their business there how long ago with these have been in use. So they were both used in the fourteenth and Fifteenth Century ad about five hundred years ago we wanted to do this study and both of them so that we knew there were. Same time period but they were used by different people in different regions the latrine that where we studied pin Riga in Latvia this was a wooden latrine built by one of the main roads in the city. So it would have been used by everyone that was walking around a needing go to the toilet while they were shopping or working in the town. Now, the one in Jerusalem slightly different. That's obviously a much older city. We got stone buildings and that was a latrine where people from different households had shoots that they would sit on the seat and they go down this tube and then go into the same cesspit. So as mixing up the base that. So these two good latrines for us to look a mixture of feces from lots of different people rather than just taking it from one person and and walk me through how sort of samples are collected from these sites because you have to think as as you said, our bodies disintegrate I would have thought that our our fees are boop would have would have been washed away in all the various other stuff that's left in the ground. With, both of these toilets had built underneath with stone wolves or a a big dig holes so that you can effectively trap that that feces in that stuff that decomposes easily gets broken down by the. Soil Fungi, bacteria, insects, or this kind of stuff but lots of stuff. Actually preserves really well. So I like parasites and parasite takes preserve really well. But the great thing about the study that we've done this time which I did with colleagues max-planck-institute for the Science of human history in Germany they were looking at the as well. So we combine both ways with. That techniques I used with microscopy and molecular techniques and their DNA work that allowed us to look at the whole microbiome. The microbiome is all the different or that we have inside us and the point of the study was to try and see if microbiomes before industrialization were different to the moten on we have in modern societies. So we compared what we found in these medieval samples with what we know from mutton fecal samples from humans, what we know for the normal ground soil. So we can differentiate which a fico at which for just from the environment, and then we compared those with what we know from industrialize microbiomes, and also they used from the. Hunter gatherer around the world that people have tried to study try compare what's different about modern industrialized countries and what's different about people who? Hunt and gather in rural parts of the world, be it in Asia or Africa or South America, and what did you find? How does let's start with the modern people today? How did the Gut microbiome that you found compared to to what you would normally find today? Well, one of the problems with modern microbiome is a lot of people have been found to be missing chunks. So we think. That you need a really broad spectrum of microbes in our intestines to be healthy and some modern microbiomes in people seem to be missing some some key ones and people think that might be one of the reasons why there's so much more allergies in the industrial world than there were in the past why some people get inflammatory bowel disease and or maybe more print obesity and other things if. are well balanced. So he compared. Returned to find him modern microbiomes and what we find in hunter-gatherers, and then we looked at these medieval samples of what we found was the medieval ones had a really nice broad spectrum of of microbes but also they shed some of the characteristics that we see not totally in Muslim people from Europe today. But also in these together a groups. So it's like these samples have share characteristics of, both this is a really great step of helping us to understand what is the microbiome that we've evolved to have as species, and then that helps us to start to workout what's missing in these modern microbiomes, and then moten clinicians can say, okay, we need to replace these and these in these because they're really read in Multan microbiomes but it looks like we've evolved to have them and maybe that can give us that nice balance backs if people be less prone to having some of the diseases or Moton civilization that people get when they had really imbalanced likes by it. is endlessly fascinating but I do have to ask how do people usually react when when they learned that that you study really old poop. There's the usual childhood pray ground snake got an people kind of realized that everyone on the planet can I feel some kind of connection with what I'm doing? So there's a lot of old stuff in archaeology Oh history where it may not really feel it matters to you because you don't have that direct link. But when you're looking at health and disease in the past everyone sales, some kind of connection because we've been ill before we will have problems with our health disease and you could feel much more empathy for our ancestors when it comes to illness and so on. We will go to the toilet each day and so everyone can really have that Lincoln. Feel. Crikey next time I go to the toilet I'm going to think of things in a slightly different way now indeed well, put thanks thanks for doing this and thanks for speaking with us today Nice to token gene. bye-bye. Pierce Mitchell is the director of the ancient parasites laboratory in the Department of Archaeology at the University of Cambridge. He's also a CO author of study on Old cesspits that was published in the journal Philosophical Transactions of the Royal Society B we reached him in Cambridge. England. Nathan, APODACA was heading to his job at a potato plant in Idaho Falls Idaho when his car battery died. So he ditched SUV and grabbed his longboard to ride the rest of the way on route. He pulled out his phone, opened his jug of Cran raspberry juice and recorded himself singing along to this tune. That's dreams obviously by fleetwood. Mac ahead from nineteen seventy seven but when Nathan APODACA shared his video on tug, it went viral which catapulted the forty year old song back onto the rolling stone top one hundred chart and triggered its most streamed week ever that got the attention of make fleetwood who made his own version of the video. So when people BBC. World. News America spoke with Nathan Apodaca about his dreams and fleetwood MAC's dreams they surprised him with a special guest Mr Fleetwood himself here's part of their conversation. Make flaming into the program say hello to Nathan. A one way. Oh you. And this is such. A celebration of all everything I've heard you talking about it and it's it's so joyous and fun and I was just led right into and. People around going. From from died, you gotta do this is so cool and so We did it and here we are talking and I just want to say outside of Cleveland Mica you know we owe you. It's such a great story and so so needed and and days that are really challenging not to get into that whole thing. But I've heard you speaking and it makes people smile and I'm so happy to be part of it and congratulations on a wild wild skateboard journey that led. US to talking today. So it's truly shaky make. Thank you going out and making your own talk you know making your own Tiktok and. Everything that you guys did the band re tweeting and everything you know what I mean. It's amazing that you would just go out and take the time to do that. You know what I mean like I said, I feel blessed and I appreciate you it's just awesome. I. Hope to goodness one day. We we meet I feel like a you. Know You you know you're riding my heart. Let's make fleetwood from fleetwood Mac speaking with Nathan Apodaca the created a viral tiktok video featuring the band nineteen, seventy, seven song dreams yesterday they were brought together on BBC World, News, America. Even listening to the as it happens podcast, our show can be heard Monday to Friday on CBC Radio One following the world at six. You can also listen to the show on the web at CBC DOT CA. Slash AH thanks for listening I'm Peter Armstrong and I'm Chris. Window. For more CBC podcasts go, CBC dot, Ca Slash podcasts.
Wed. 10/07 - Paid to Gate-Crash Funerals
"Welcome to the county ride home for Wednesday October seventh two, thousand, twenty, I'm Jackson Bird. Flu Twenty, four possible super habitable planets that could be better than earth. The man you can pay to gatecrash your funeral. A perfect conclusion to these skateboarding cranberry juice trend on Tiktok and what the heck that trend was and the winner of Fat Bear Week Twenty Twenty here some of the cool things from the news today. Move over Earth scientists have just identified two dozen other possible planets that are even better for supporting life in a new paper published in the journal Astro. Biology. Point out twenty four planets that they call super habitable, which means that they're earth lake but rather they hypothetically could support even more biodiversity and biomass than Earth this due to a combination of factors including the planet host star and its own mass and temperature. Dirk Schulze McCook the lead astor biologist on the study said quote we're so focused on finding a mirror image of earth that we may overlook a planet that is even more well suited for life and quotes voice points out that not only does our conception of earth best example of a habitable planet run contrary to the Copernican principle that is that Earth is not the most special object in the universe but also that Earth itself hasn't always been the most habitable it's ebbed and flowed over the millennia as the climate volcanoes, asteroids and more have vastly altered its biodiversity. What if Earth hasn't even reached its peak habitability yet? To Challenge Gottfried Leibniz it is entirely possible that this world as we know, it is not at all the best of all possible worlds. And what might even better world look like Schultz McCook in rest of the team behind the recent study outlined several criteria for what they call MVP's or most valuable planets. First being hot and humid of climate that lends itself to the most biodiversity one and a half times. The size of earth would be an optimal size because it would provide more surface area for more habitats and also have the likelihood of forming good protective atmosphere. These planets would also need a solid host star ideally one even better than our own Sun, which is just a bit too ephemeral for and the P. T. H.. In just six billion years, our son is going to die and leave the whole solar system uninhabitable. Instead MVP's should have red dwarf stars as hosts or even better orange. DWARF STARS. Orange. Dwarf. Stars are smaller than our sun itself a yellow. DWARF STAR BUT BIGGER THAN A RED DWARF STAR, which are a bit too volatile to be reliable host star for MVP's Orange Dwarf Stars Live for twenty two, seventy, billion years, which is enough time for life to develop the scientist look through a log of. Objects of interest or Ko is possible exoplanets that are mostly unconfirmed exoplanets at the moment due to a lack of data on them, and they found some MVP candidates chief among them was Koa five, seven, one, five, point zero one which ticks all the boxes. It's one point eight times the size of earth in orange. Dwarf. Star or K type. Star that's three thousand light years away. While outlining criteria for super habitable planets will be useful for future studies. The scientists were careful to emphasize in the paper that the Ko wise. They're pointing out are just candidates for MVP status, not actual ones in any way quoting vice the team emphasized that data about exoplanets is still extremely limited and noted that most of the twenty four K. allies is in their tally are not confirmed as bona fide exoplanets. At this time meaning they could be false positives. Some of the extra physical conditions that we identify as crucial for a planet or moon to be potentially super habitable are far from being observational testable on planets outside the solar system. The team noted in the study in quotes, and again, the criteria is focusing on planets that could hypothetically support forms of life not ones that presently do. Still it's an interesting way of rearranging the way we think about the habitability of planets and as the newer more advanced observatories are used more and more scientists will be able to get more data on these potential exoplanets and continue to cross check them their new in the criteria. Are Eight. So this story of Australia is a bit grim, which is why I saved for October. But to spite, it's grim overtones I still found it completely fascinating. So there is a man in Queensland named Bill Edgar who has created a business out of gatecrashing funerals and delivering usually controversial messages from the deceased. Edgar is a private investigator by trade and this all started when he was working with the terminally ill client who had an idea for his funeral the dying man knew that his best friend had been trying to have an affair with his wife and that his best friend would most likely be delivering at least part of the eulogy at his funeral. So the man asked if Edgar would attend Intel, the best friend to sit down and shut up if he got up to speak. Edgar did as he asked and additionally directives from the man asked three other guests to get up and leave because the deceased man had told him he didn't want them there. He worked out so well, that Edgar decided to make a business out of it, he's now been hired for twenty two separate funerals charging a cool ten grand prevents. And while it does sound a bit off colour Edgar says he tries to be as respectful as possible. He dresses like the other mourners and blends in with them. Until it's time for his job, he also records his client's wishes ahead of time in has them signed a disclosure statement, but he says, he actually doesn't experience too much pushback. He told ABC News in Australia quote once you get the crowd on your side, you're pretty right because mourners are keen to know what was left unsaid end quote. When he does experience pushback he pulls out the contract and insists that he either does what he was asked or the client will go with him for a private ceremony or burial his job he says is to respect his client's wishes. That's all there is to it. And we'll sometimes the clients want Edgar to prevent certain people from speaking like asking a priest to sit down and be quiet because the deceased person was not religious in had been adamant he didn't want a religious service. Edgar is also sometimes tasked with revealing secrets. In one case, he was asked to reveal that his client was gay and his lover was in the crowd other times he's hired to obscure secrets forever he'll be asked to go to the House or workplace of the deceased and remove items. They don't want their family to find oftentimes they're sexual in nature drugs, weapons money. Edgar notes that it often turns out that his clients got a terminal diagnosis without the time to put all of their fares in order and that unfortunately people in our lives that we may want the least involved become quote the biggest vultures. He said quote Hammond funerals have you been to and you've listened to absolute crap in quotes. Edgar sees his role as giving a voice to the dead when they don't have one anymore. But psychologists chauvinists disagrees she says I that it's better for someone to deal with whatever the issue is before they pass if that's an option and additionally this can make grieving even more difficult for the bereaved. Whatever your opinion however, it's possible. This will become a more common occurrence and vocation because Edgar has signed a deal for his story to be made into a movie or limited series. His pick to play himself Russell Crowe. You may have seen videos going around recently of people, skateboarding, well, drinking cranberry juice and lip synching fleetwood, MAC's song dreams. If not here's a quick overview. It all started on September twenty fifth when Nathan Apodaca who goes by four twenty dog phase two, eight online posted a Tiktok of himself skateboarding down the freeway holding a half empty jug of ocean spray, Cran raspberry juice, which he takes his satisfied swig from before perfectly lip synching to fleetwood MAC's song dreams. And something about it I gotta say it just SORTA hits you drew frogger who helped the video spread on twitter said quote I don't use this verbiage often, but this is a whole vibe simple as that end quote. APODACA has made waves in the past with his Tiktok that usually involve him dancing or lip synching to older tunes into dozen nineteen, the news outlet me. metoo. Called Him Te'o tiktok quote the Stone Nicole. You never knew you needed on social media. He already had ninety thousand Tiktok followers when they profiled him last year but after his somehow incredibly relatable for something. so specific cranberry juice Reid. He's now at two point, two million followers and his tiktok became the trend your for the past week tons of people put their own spin on APODACA TIKTOK including Montana Gubernatorial candidate Mike Cooney who posted a twitter video of himself riding along the highway while standing up through the sun roof of the car. Most notably however on October fourth fleetwood Mac Co founder and Drummer Mick fleetwood posted his own rendition of the tiktok marking the birth of his account and his first ever Tiktok. I can't quite tell what he's riding on in the video maybe electric scooter but he has the trademark jug of Cran raspberry juice and brought even more attention to the already viral trend. And just a quick side note here before I watched one of these with the sound on and I just knew that everyone was skateboarding drinking cranberry juice and lip synching to a song called dreams I just assumed the song was dreams by you know the cranberries. I'm sure someone has done that by now but if not, there's a free idea to have had it in any case with ocean spray getting so much free advertising this past week through these thousands of Tiktok and twitter videos they decided to send Apodaca A. Thank you gift. But important note here Apodaca says that he was skating on the freeway because his car when it run that morning and he had to get to work. So he hopped on his longboard and took the most direct route and he filmed it because he thought the footage of going down the offramp would look pretty cool plus as evident from the video, he was just vibrated you know and he was drinking cranberry juice because he loves it and had seen another tiktok drinking cranberry juice will skating. So he thought he'd do the same thing. So Ocean spray I yesterday posted a video of their CEO Tom Hayes recreating the TIKTOK and props where props are do as is actually writing a skateboard in his. But then the company additionally surprised APODACA and his daughters at home with a brand new truck filled with ocean spray products. The Real Greek conclusion though to me that really wrap this all up. Is Dhaka's subsequent Tiktok, with the same dreams too plane cran raspberry juice in hand while driving along the freeway in his new truck. The. Winner of the two thousand, twenty fat bear week has been announced. So of mentioned fat bear week in the past. But just in case you missed it, it's one week each year in which the cat my national park and preserve in Alaska a park which by the way is larger than some. US. States hosts a bracket competition of the bears in their park who are competing for who prepares the best for winter hibernation by gaining the most weights. There's also a live bear cam from the parks that you can follow the bears antics and it has really taken off online in recent years. In an email to Mike fits a former ranger at cap. My said quote fat bear week has grown beyond my wildest expectations when I first conceived of the idea while working as arranger at cat my national park. I. Think there are several reasons why people seem to love fat bear week. It's positive in provides a brief reprieve from the negativity that often dominates or social media feed. It highlights known identifiable bears at Brooks River which people can watch every day on the explore dot org bear cams end quote. And I will say I think the competition is also popular because it's a chance for people to learn more about wildlife and how hibernation works. which in case you're curious here's a little more about bears and hibernation from her quotes. Hibernation isn't just taking a really long NAP hibernating animals slow their metabolism down to crawl which in turn lowers their heart rate breathing and usually body temperature bears are still capable of doing things like giving birth while hibernating but most bodily functions slough were seized during that time as well. The point of hibernation is. To conserve as much energy as possible during the harshest of times, which is the winter for Alaskan Brown bears. Brown bears aren't full hibernate. Here's since they can wake up from their hiding spots during the winter if need be and some populations living in warmer areas can go without hibernating at all but the winter usually takes a toll on them as they tend to lose a third of their body. Weight during the season that means that every extra pound body fat that they can store beforehand can be the difference between life and death, and it's usually a fierce competition for resources between the normally solitary animals. So although the participants of fat bear week may not know it their entry into this year's race documented through constant video and photo surveillance is a sign that they're crushing it in the game. Of Life and quotes and this year the bear who has been crowned the champion most crushing it in the game of life is seven forty seven aptly named for a bear often described by my as jumbo jet sized. All of the bears are referred to by numbers and some like seven forty Sevens Main Competitor Thirty Two AKA chunk have nicknames, but apparently, seven forty seven was nickname enough for the victor. According to Earth seven, forty seven nearly doubled his size this year meaning that he has very strong chances of a happy healthy hibernation. So well done seven, forty seven, and here's to a peaceful slumber for all the bears at cat by. That's it for me four today as always this show was produced by ride home media and cut he dot Org. I am Jackson Bird and I'm going to go add a line to my will about how I like my funeral to be gate crashed. I hope you have a good rest of your day and I will talk to you again tomorrow.
TikTok's Uncertain Future, an Influencer Gets in Trouble and 2021 Social Media Trends | Jan 26, 2021
"And i think we. It's true that the demographics of tiktok users and snapchat users are pretty similar young people. They're both highly engaged. I think with each platform for different reasons gang. It's tuesday january twenty sixth debbie and listeners. Welcome to the behind them as daily and marked a podcast on. Marcus and i'm joined by. Principal analyst who cover social media. Is deborah all who williamson. Hey marcus hello debbie how are you. I am great. I can't believe it's the end of january. I know. I know. I'm speaking to you in forever. And now all of a sudden we were already one twelve through the year. But it's great to have you on and of course today we're talking about tiktok is an out of the woods and if so what went. Twenty twenty one. Look so debbie a want to stop by asking whether tiktok is out of the woods so to speak what am i talking about. Well rewind to august sixth of last year then president trump or the tick talks chinese owner bytedance to sell the viral video app citing national security concerns around. The chinese government's talks data claim that tiktok denies regardless the company was forced to find a new american owner in september. Us entities and several venture capital firms agreed to buy tiktok. According to dan prime mak of axios they remained committed to that deal deal negotiations however between the committee on foreign investment of the united states or cfius and tiktok current owner bytedance stored because of the us presidential election which had to take place and then picking up again. Pretty much in recent weeks In fact on tuesday january twelfth the us government agreed to extend the deadline in a court battle wherever restrictions targeting tiktok. The new deadline is february. Eighteenth so hopefully. You understood everything that i just said take. Kobe speak was gonna get bands in the us by the government and less sought and that still going on so given the current state of affairs surrounding tiktok us. Existence debbie Do you expect the fate of the company to be with regards to it being able to operate in the us. Yeah i mean that is obviously huge question. And i don't have a crystal ball to know exactly what i think is going to happen. I can gas. And i can predict anyway. What we're expecting. Is that at the end of all. This tiktok will be able to continue to operate in the us essentially as it has been. I don't know if it's going to be under ownership with oracle and walmart still. It's possible another thing. That is a bit unclear is whether new president. Joseph biden has a specific guidance or restrictions on china. He hasn't said a whole lot about his viewpoints on china. But my feeling is that you know. All of the debate and discussion. That happened last. Year has really given tiktok the gift of time to be able to figure out its arguments and its plans and how it wants to move forward. And i think it's probably going to come out with very strong argument for why it should be able to continue to operate in one of their little tidbit that i wanted to call to everybody's attention. Is that so people might remember. There was the skateboarder nathan apodaca. Who is very famous. Cr- famously created a tiktok holding jug ocean spray and skateboarding down the street. So nathan was asked by the biden. Inauguration committee to participate in the virtual inauguration parade. And so he was he along with other skateboarders were in a video tape but he was in skateboarding holding an american flag. And i just thought to myself ok. Well if he's been asked by the biden administration to participate and he got to fame on tiktok. Maybe that means something. Good about tiktok. Maybe i'm too many threads together. But i feel like you know there might be more support for tiktok in the biden administration than there had been in the trump. Right yeah interesting. It shows the power of the platform. And maybe that isn't indication as to which direction president biden maybe leading as you said no one has a crystal ball And definitely no even the biden transition team spokesman for them to coins to comment on his plans. That was a week ago. And a spokeswoman for the treasury department said in a statement that the risks associated with the ap have not changed in the order requiring divestiture stands. But we don't know what tiktok is is not set in stone. President biden could still rescinded the executive order that still possible designed to prevent it from doing business in america the order as well it could also rescind the order forcing bytedance to sell the app so up in the app but you can argue. The is trending positive for tiktok. They were drinking from the fire. Hose in terms of the government of coming off to them in august and september and october november. And it seemed like they were able to to keep punting keep kicking the can down the road but yes a little bit of a breather and hopefully to get themselves in order to try and remain in the us entity. I wanna talk about the growth. Debbie tiktok roller coaster rise of a year in twenty twenty and times of growth which exploded in the first half of the year and then faced numerous huddles in the second half as one large country after another including india. The us as we mentioned name a few threatened to ban them for various reasons including national security or privacy concerns with that taking the consideration. Would you expect to see from tiktok in terms of growth in two thousand and twenty one. Yeah so last time we forecast for tiktok of the. Us was it so we continue to see growth after that and we'll be updating those numbers in the next couple of months but as of august we expect that nearly seventy four million people will be using tiktok in the us this year. Just to give that some perspective. That's more than twitter less than snapchat which were estimating we'll have about eighty six point five million users in the us it also represents twenty two percent of the population on tiktok and more than one third of us social network users. So that's what we thought as of august. I'm going to say that i expect. I think most likely what will happen when we put on our next set of numbers is that will be making some increases because everybody has seen that tiktok has pretty much taken the country by storm and usages time spent. An engagement are up and on the marketing side. Advertisers are extremely interested. in working with tiktok. It's really become a place where trends start and proliferate it's enrolling out shopping i'm expecting more ad products and you know although it started out in the sort of short video landscape. There's probably not going to hazard a guess that by the end of the year. We're not going to be seeing as much short video as just very unique tiktok style video of maybe longer lengths not short videos interesting. Was there reports. That tiktok was experimenting with three minute videos. Yes yes so. They've already been doing that and they've also been doing some live streaming live streaming has been Up to like an hour or about an hour in length. I think so. There's no reason to think that short is what's going to define tiktok lighter. Yeah as you mentioned before million and twenty twenty one and tiktok users in the us be eight million more than what we had predicted Twenty twenty just as a little bit further. We twenty eighteen twenty million. Us uses twenty eighteen and so from two thousand eighteen to twenty twenty they tripled that number to sixty six. This is w said seventy four million users. Maybe at the time spent second mark. Debriefing newsletter. recently noted that's a you. Actually just mentioned with the time spent on tiktok americans spending more time on tiktok and this newsletter saying that. They're spending more time on tiktok americans per month than on facebook or instagram. According to app. Annie they reported in two thousand nine hundred folks spent an average of twenty two hours a month on tiktok. That was good enough to beat facebook with eighteen. Hours and instagram's eight hours time spent on tiktok route seventy percent year on year. W what did you expect to see from tiktok engagements heading into this year. Have they reached a watermark that they can hold or is that going to rescind somewhat. Yeah i mean all signs pointing towards really pretty massive time. Spent on tiktok one clarification. The app annie data that is among android phone users according to the study so just wanted to throw that out there. Not that that is reference of how you know whether it's more or less include iphone but just something to throw out for the data minded people out there in our audience and i do want to mention that we will be issuing shortly. Our own time spent forecast for tiktok. I'm not ready to release the numbers yet. Those are closely guarded secret to at least as of this recording but we believe that tiktok is had some very aggressive growth in time spent and rivaling some of the other social platforms as app. Annie has come out with Talking about rivaling some of those platforms. Dan wadley from our sister company. Business insider was writing. That tiktok is the top app for making young people. Thirteen to thirty four thirteen thousand. Four aware of your brand is the top app. According to a december cohen survey of fifty two and buyers seems like a small sample but they controlled fifteen billion dollars in spencer. Very influential folks. this was when Cohen waited it's results by respondents. Spend put tiktok on top. Tiktok was third behind youtube instagram. Without the adjustments tiktok was way behind though when it came to advertise his trying to reach folks over the age of thirty five for them tv. Ads tops the list debbie. I'm wondering what you think of. This study is a few things you could angles. You can analyze the app. Tiktok being able to reach young people not being able to reach. All the people maybe. Does this represent abroad. Kind of changing of the guard from advertisers began to reach young people more through snapchat and now perhaps more through tiktok. Would you make this research. I think the key thing to think about here is the word branding. This is a study. Asking about. Use of tiktok for branding initiatives and well. I think we it's true that the demographics of tiktok users and snapchat users are pretty similar young people. They're both highly engaged. I think with each platform for different reasons. So i tend to see tiktok as more additive to snapchat rather than necessarily taking away from it. In terms of usage the core use case of snapchat of communicating with individuals or small groups is still really really strong. And i think that based on what i've seen in the majority of people young people who use snapchat also us tiktok and so they are kind of going back and forth depending on the use case getting back to the brandon campaign thing that i started with. I think it's absolutely true that for branding. Campaigns marketers are definitely lining up to try to use tiktok one recent executive that i spoke with at an ad agency mentioned that for a certain type of advertising on tiktok called hashtag challenge. There is a several months long. Wait to get in the queue to actually buy and place a campaign using hashtag challenge. So there's definitely a lot of interest in that on the other side of it though. Snapchat is really come on strong in direct response. They've really positioned themselves very well to capture more direct response dollars. There's certainly capturing branding dollars as well. But i think for snapchat drake response. Where it's at and tiktok really doesn't have much capability and direct response at this point From the same study only quarterback bias. Coincide surveyed said that largest clients had advertised on tiktok in twenty twenty. Nearly three-quarters said that largest client plans to advertise on tiktok. This year ws mentioned. Tiktok is additive and tiktok in snapchat. use does overlap. I wanna talk a bit more about that. The idea of of the social platforms competing with one. Another in the bbc by zoe kleinman. She cites the recent american entrepreneur author speaker and internet personality. Gary vena chuck talking about social media. Competition saying quote ultimately. It's not about whether reels which instagram's tiktok competitor will kill tiktok off tiktok will kill snapchat or even historically how twitter vine about that. It's a mistake to think of all of these. Social networks is being in competition with each other a toll that competing against playstation five. Netflix's the new york times. Everything else visor. People's attention we enjoy the basle of the game. But you take a step back. Facebook tiktok snapchat and company still have more land grab to go around other platforms. Do you agree with this We talk a lot about different social properties going against other social properties. There's some somebody reasons for that but in the grand scheme of things is it more about time spent overrule and they're in competition with those other things that we can do with our time. Just as much as the social properties yes. To an extent. I agree with his comments. I mean it is absolutely true. Like all media activities do compete with one another as a share of time spent and when i look at our own forecasts for digital time spent by. Us adults only about one eighth of that. Total digital time is actually dedicated to social networks. Which is sorta surprised me when i look at it that way. It was like you talk so much. About how social networks are important but yet there are many other digital activities that we do on a daily basis account for a lot of time and within that wager that a good chunk of that one eighth of the total digital time is multi multitask time with other activities such as tv or streaming video so. I do think that there is a competition between social as a whole and other activities. But it's also true that social can be multitask with other activities and often is a multitask with other activities. You're watching tv. And you've pulled up your phone and your thumbing through your feet on instagram. Or whatever that happens a lot and the other thing i wanted to bring up to. Which is this app. Annie report that you referenced. Earlier in our conversation. I also had an interesting stat. The extent to which tiktok audience is replicated or is on netflix. So app annie found that in q. Four of twenty twenty forty nine percent of net flicks app users also used to tiktok and that was more than double q four two thousand nineteen when only twenty one percent did so there's a really interesting overlap and netflix's executives have even called out tiktok as they've named check tiktok in their earnings reports about the way it's changing video and the way is changing entertainment. So that's why i go back to say yes. There is a comparison between social and video and all of these activities are trying to get a piece of people's time. And you know it's not like your time is ever expanding. Some things have to go but the nice thing about social and about platform like tiktok is that it can be used in tandem with other types of activities yet as interesting way of looking at it. 'cause they're all things which you activities you do which take up all of your attention if you're reading an oscar if you are watching a scripted tv series then you need to pay attention to that but there are plenty of things multitasking. Simultaneous media usage is possible and zia. Something like social media. You can be doing both. You can be giving all your attention or any attention. A tool debbie. Thank you so much for talking to me about tiktok. Time for the lead story. Time now for in i quit about some inside. Intelligence research so debbie whilst we've got your hair research you currently walking perfectly well timed. I am actually working got an entire report. It's called the short video landscape report. And it's all about how to tap into the we're calling these social entertainment trend on apps like tiktok instagram snapchat and trigger and essentially what we're trying to do here is explore the fact that these user generated short videos are all over the place and the marketing opportunities are growing. So we're going to be looking at What the differences are between the apps. What the marketing opportunities are and we're going to start helping brands. Approach this form of marketing. Holistically as part of their overall digital and video marketing. And give us the ties wartime. It's called the short video landscape report on we can expect that roughly Early march there. It is if you're a pro. Subscribe heads dot com or insider intelligence dot com much. That can be all yours. If you're not head to those sites subscribe and then you can get access to that report and much more folks back time now for in other news. Social media influence Gets into trouble. What are the major social media trends of twenty twenty one. What does the future live shopping. Clark one debbie towards the end of last year social media influence in england became the first person to be reprimanded by the. Uk's advertising watchdog over tiktok post. The bbc reported the lady involved. Who has seven hundred thousand tiktok followers go into trouble for not featuring a hashtag add hashtag or similar label on a video promoting made by the hairstyling brand g. Hd twenty-three-year-old was contract to the company to post videos about across social media however the company jr hd said this specific post had been created without its oversight or approval and the ladies agents said. She had not been paid for promoting the code in this instance but the advertising standards authority or noted that because the clip featured the same code she was under contract to promote it should have been labels the ladies since deleted the video and been told by the asa to make sure future posts feature an ad identify clearly and prominently displayed the advertising standards authority. Asa said quote our rules place an emphasis on protecting children and wear an audience. Followers of an influence of celebrity are predominantly. young people. particular care has to be taken to ensure they're not misled. Close quote debbie. Obviously this is just one. Negative instance but on the whole market has attitudes towards influence a marketing at the moment. And what can we expect from this year. Yeah so just to come in very briefly on that particular thing. I mean we. We wrote a whole report a couple of years ago about this idea of disclosure and it's kind of amazing that literally like this is still an issue but apparently it is and i'm glad that the advertising standards authority did take some action. I mean i think it's really beholden on the brands to make sure that they're influencers are following the rules. And hopefully we won't have to keep talking about whether or not someone's disclosing eventually because this has been in the news for a while but just to your point about the broader attitudes towards influence marketing. I think i roll back to the beginning of the pandemic and mid pandemic my colleague jasmine and berg wrote up fantastic report about influencer marketing in the state of influence your marketing during the pandemic and one of the things that she made very clear which one hundred percent agree with. Is that although something's changed about inflator marketing such as influencers couldn't travel and they had to do a lot of their producing from home and they had to do a lot of it especially if they were a celebrity influencer on their own without a team of stylists around them but it still worked and marketers still used influencers and they found new ways to adapt and create content. And i think that's going to continue. We just published our own inaugural forecast for marketers use of influence or marketing and we estimate that more than two thirds of us marketers with one employees or more us influence or marketing. And that's actually more than used in two thousand nineteen so if anything what. I'm hearing lately in the interviews that i've been doing is there's a really a greater push towards working with influencers. Content development and content production is still a challenge with pandemic restrictions at some marketers are in and influencers have really stepped up to be able to be very solid partners to deliver content for these brands and so that combined with the trend towards using user generated content so like average people's content in your marketing. I think those things are both really powerful and we're going to see a lot more of it in twenty twenty one Yeah as you mentioned. Two sixty. Two percents of us marks using emphysema seeing that was last year. That's gonna go up to sixty eight percents this year. So continuing to climb casino nights of biz. Report rose about influence a marketing at the end of two thousand and twenty listing her taut. Four tips one use video definitely start. It takes all accounts number to include diversity with every campaign. The muth remake all infamous content solvable than before ambassador programs favourite influences story to pee on us. Why recently wrote up a piece ashley. Rector the founder of social media marketing agency. Laura alexandria marketing thinks are the major social media trends of twenty twenty one. A few of them for you number one video content taking center stage particularly really short for number. Two tiktok isn't going anywhere. You need one number. Three in that shopping with increase in before pinterest will make a comeback. Debbie you just finished writing our social trends for twenty twenty one report. Could you give us your top two Yeah so the first trend in literally the number one trend that we wrote about in this report is about the rise of social entertainment. So exactly what we've been talking about through the quarter this podcast. We think that the tiktok style videos going to proliferate internet and really represents a much more positive spin on social media and much more entertaining and engaging spin on social media and we think that You know marketers definitely need to have a short video strategy and fat by the end of two thousand twenty one. I mean this is definitely going to be a very major content format you know across the internet with that said our second prediction following that had to do with the fact that this former social entertainment we think is where to start challenging the relevance of stories. So things like instagram stories. So we look at instagram for example and we see so much video there's stories there's igt there's real and then of course there's infield video and we think that's really a recipe for confusing consumers about what video goes where and where to find it. I think if he confused marketers as well and so we think that with all this attention on video of of other forms that stories are going to need to reprove their relevance to consumers and marketers and twenty twenty one. Yeah that was the the one trend that jumped out to me. You say in a sea of social video stores will have to evolve to stay relevant and i grabbed my attention because i was thinking to myself. What does evolve the clock for stories but i must say that the other one which we talked about thinking episodes last week we talked about this one trend because it kind of jumped out in maybe an oscar anne said in twenty th the briefing newsletter and referenced. It and they said you're saying twenty twenty one. We expect more major marketers to pull or severely restrict their ad spending on social media platforms due to brand safety or ethical problems. Loss of talk about that and i just fascinated to see saying. Hey we actually think a lot more is going to happen here if not forever for a few major players for more on that reports is called the us social trends for twenty one. There's so many great trends in ece check it out. It came out like two weeks ago so half the press. Usoc transfer twenty twenty one. You can find that on emarketer dot com more insider intelligence dot com story. Three social media today writes that facebook recently commission ipsos to survey thirteen thousand folks across fourteen. Markets tha thousand per country from the us the uk's india to mexico and a bunch of others looking ecommerce trends and they found a bunch of things but one of the findings i wanted to zero in on was that they found a quarter of people tried life shopping in the past year and of ten plans to try it in the coming year. Obviously this was a worldwide study. Fourteen different markets but debbie. First of all. How do we define live shopping. What does that mean to us. And secondly are prospects on social platforms in the us. Yeah so you know with. Our forecasting group are actually developing our definition of shopping and in tandem with that working towards a forecast on that. So we don't have that yes. And i don't want to completely speak for forecasting team on an official definition. But the way i would look at live shopping is essentially basically. I mean for lack of a better term and it's like an infomercial but on digital platform. We'll whether it be an amazon or a social media platform it's somebody talking about a product and then showing the product to you and enabling you to make a purchase of that product directly during the livestream and in terms of its prospects in the us. We've seen a lot of success. Over in asia particularly in china cannot be replicated in the us or is it too early to tell yes so for for sure. I think everybody's looking to china as an example for this and the there are a lot of things that are different about the chinese economy and the chinese internet user and mill mobile user population. That make livestreaming. Maybe more popular there than it will be here. That said i think that in the us there's definitely interest there's definitely people who during the pandemic tuned into livestreams further reasons concerts and things like that and i think for shopping i. It's definitely an interesting and engaging behavior we're gonna pay a lot of attention to it. We've seen tiktok experiment with it. We've seen it. You know instagram experiment with it amazon. It's on youtube and marketers are interested in it There was a study that this was done. At the beginning of the pandemic but the social analytics platform sprout social found. That live video was a social marketing tactic that marketers were most likely to try and it ranked second in terms of what internet users wanted to see more of so they wanted to watch. Yeah yeah we're looking forward to that definition from yourself in the forecasting folks and also the forecast for live shopping coming to a cinema near you. That's what we got time for for today's episode. Thank you so much. Thank you debbie. Thank you thank you of course to everyone who listens in say. Hi or ask us any questions a tool. You can shoot us an email that poku amongst dot com oversee tomorrow. Another emarketer cost main.
199 - To Jump or Not to Jump on a Viral Trend
"Ready to triple your creative production. speed sell. Tra is a software for scaling creative and content in the cloud in cell dra. Brad can create and launch all the variations. They need for successful campaigns morris. Ultra dot com. That's c. e. l. t. r. a. dot com. You're listening to. Yes that's probably an ad. is the ad. Podcast talked marketing media technology pop culture because in the end everything is an ad i'm the creative and innovation editor without it and i'm i'm the community editor at week. Yes even a fly out of source. We'll get into that but first we're going to introduce our guests. We have the director of soviet lift. Brian corcoran and another social media. Star an advocate contributor and a global brand strategy marketing. Lead jeremy shuman. Welcome to the show is thanks for having be here so slipped back. Yeah it's been. It's been a fun week on the social front. I should give just as a quick disclosure about my own background. But i used to be a social media. Social media strategists brands in my agency life and led a social strategy department and it is just. It's it's so much a it's so much easier not being in it because then you could just sit back and Armchair quarterback everyone else's decisions such as ocean spray and how they responded to the viral sensation. Going around that started on tiktok About a week before we record this and And how they responded to it and we're gonna talk about as co so deftly mentioned the The fly in the ointment of vp debate. And how they The biden campaign quickly. Pivoted to turn that into an opportunity. But i Brennan wants to tell us a little bit about your role and kind of how long you've with with lifton and what your what your duties are over there. Yes so i am director social For last that means lifts main Social channels twitter instagram youtube linked in etc My small little team. Which i'm building up. This year is in charge of managing I am about five months in I just celebrated my fifth months anniversary last week And it's been an interesting time to a rideshare company at the in the middle of a pandemic i will say that But yeah my my Goal for the lift. Channels is to honestly reset them When i look at things like You know hauer showing up on these platforms creative. We're putting out the audience is we are trying to talk to. I think we're a little disjointed. And so big ambition of mine as we come into twenty twenty one to kind of reset reset everything and kind of reset the team structure and everything to make us a little bit more exciting on those platforms. Now you have a very brand centric background in recent years and dolby and stitch fix. And but but you started out on on kind of the at some point. I know you worked on the agency side. What was that transition like Yeah the agency side. I feel like i give this advice to upcoming marketers. I feel like the agency side is always the most exciting You get a chance to really experiment and see it. All you work with different clients who are of different sizes different budgets. Different industries I think you know depending on which side you're on in house or not. i do feel like agencies. I get a lot more exposure to cutting edge stuff That is to say that when you come in house you get to take that experience with you and really focus on one brand so in my my case. I'm getting a chance to really hone in on the strategy for lift in the brand essence of lift and how it should start to show up on social but definitely agency side is giving me has given me that experience of of seeing how it all comes together and the insights that drive a lot of see the you know the team effort on some of the campaigns that have worked on in the past germany. You also came up through an agency background. Tell us a little bit about about to your path. Until i got my my bigger start new york working on the digital social business for adobe creative cloud and visa and from there. I really wanted to learn brands so for me. Best in class brand. Kim from shaya day agency that brought branch Into the us. And then i went over there and really did brand lead on my digital social chops that it came up with to do work on airbnb. Intel grammy's and snapchat and from there was at a smaller agency building out my own strategy department whether it's digital social or brand and worked on nike were like instagram. Lawler digital social and some brass work as long as a along with uber eats and facebook. I've been agency has been the majority of my time. Although i started house. Okay co set us up here. Tell me about the first time you remember seeing the ocean. What we now know. Is the ocean spray. But the skateboard video that went viral and started just an insanely huge of viral. Sorry cycle over this past week Do you remember the first time you saw. Yeah actually it came up on my for you. page David and i are both on tiktok and so i saw and i was like. Oh this is cool vibe. I mean everyone's getting their pumpkin spice latte on and this is like you know swinging into fall. This is cool. Did i think it would like super blow up. No and so you know. We're setting this up at the end of september. And then all of a sudden i see a parody on this with a guy in the same kind of angle with a camera with a giant pumpkin head on his head with the same feather tattoo on the side and then he splashes psl pumpkin spice law into his face. And in the meantime twitter is like going nuts. A few days later because the ocean spray. Ceo finally parodies this while wearing you know corporate garb of vest but somehow he also knows how to escape does the same thing while repping his own brand and i'm seeing people like brian a- like jeremy being like oh finally so. I'm just curious like brian. You were very vocal about this on twitter. You're like why haven't they responded yet. Yeah i think because you know. I'm over here. I live trying to reset the channels and we had a moment like that. I feel like our teams would have scrambled and jumped on and tried to do something even if it didn't land properly at least we tried you know. And that's where. I think i was just secretly jealous. Mike wow i wish we had a moment like this as a brand right now And so so. I actually saw it On twitter so. I guess it had made you know it started on tiktok on the original account and had sort of jumped over to twitter and so It was going around on saturday morning. week and a half ago. I logged in at like eight o'clock on a on a saturday morning. I saw it show up and just kept watching it. I was so tired by this. I was so free spirited. And so you know i shared it a couple of other people shared it and then before you know marketing twitter had really kind of grabbed hold of it and i think we all share similar twitter following and so i saw it really take off that morning And then i. I started to shared internally at lift. It's just like oh my gosh you guys look at this. Isn't this amazing And then you know you do see the gen z audience Start to ask questions on twitter like what song is this you know and being being a vintage millennial myself and like how do you know who fleetwood mac is so. I think it also sparked a huge conversation around. Just how amazing that bandaged and how there's a whole generation who doesn't know you know that type of music they just didn't grow up around it so i actually thought Make the jump over to twitter. And that's where my my ecosystem caught hold of it. I should point out for those who maybe haven't seen it That it is. It is set to the tune of dreams by fleetwood. Mac i would have to say in full disclosure that if i have to musical heroes. They are stevie nicks lindsey buckingham so this viral moment was like right. An and i still love to skateboard. So this fell like right into my sweet spot. I think But to the point. I think i've been most impressed. How many people can ride a skateboard down along. Ill while multitasking. Like i feel pretty comfortable on a skateboard. I don't think i would be up for filming myself with one hand while drinking an entire cranberry juice with the other. But like it's nice to see that somebody else are are are up to the challenge and to your point. Yeah like Dreams blew up like across. The board across spotify across everywhere started getting tons of us. I've seen it being used as happens all the time on tiktok it's being used in a wide range of videos. Well beyond this one kind of specific meam the that it popped up in jeremy wind. You do you remember when you first realized this thing's going to be like crazy big not. Just here's a cute tiktok. Because i mean i shared tiktok on twitter all the time but but it is the rare the rare video that really blows up at this kind of level. Do you remember the first time he realized it was going to tip over like that. Will i think for me. It was time. I saw it and for me like picking the apart in my head like why did i think this would go viral. Or why did it is it. Encapsulated of vibe. We all want right now. Like twenty twenty s shit show in no matter where you're living whether it's co bid or the election or anything and just seeing him gliding like like he just gives zero shits like he just in this perfect little mindset like that's why it took off and so looking at those the vibe we all want right now and i slowly saw people sought recreating it and the people that were recreating the vibe that i saw with like recreating it was. They were repeating the vibe. They weren't the cranberry juice was nowhere to be seen. It was like their dogs head out the window or them to skating or things like that and so for me. I was like this is going viral. Because it's we all kind of all right now when the world's burning around us and so i really start thinking like oh this is going to be a viral meam. But i didn't really like what i was questioning from the beginning is what is the brand's role in this like like this is getting recreated because of the song and because of skating and like this this carefree vibe and the coverage is just kind of there. It's not it's not viable moment like the vans shoes challenge that took off on tiktok months back where people throw their shoes in the sending up. That was right about the product about the bread but the breads role in. This was very secondary so for me. I was like this is going to be a mean that's recreated for the by but i wasn't sure the brad's role in it and that's something. I was questioning from the bird again. I think what's great is that you know it's just like stuff you don't expect and just really surprised everybody like why cranberry juice so weird and then like you know what happened was um for for those who might not have been able to. All the full story is nathan apodaca. Think that's how you say his name but he was surprised very genuinely Not just by you know make fleetwood remaking that video himself but also ocean spray sent him a cranberry red truck full of all the cranberry juice that he can get. So did they do the right thing guys in rewarding this man. What should they do next. Even yeah i you know it's funny When i saw the video on twitter. I looked in my tiktok. I'm on tiktok as well just from a boy sampling. And i love following like really wacky accounts so i had not come across him yet on tiktok so i went over to tiktok and really started to dig into his feet and my impression of him is just a person was that he was such a free spirit. And you know the more you dug into his background in the more. You kinda look at what you know where he worked and what he was doing. You know it's almost like to jeremy's point. He's just exuding optimism at a time when there's not a lot to be excited about in twenty twenty And they're just as a person. I thought he was inspiring. And then you hear over the course of the following days that the reason he had jumped on the highway with with a skateboard was because his car had broken now and he had to get to work. And then you think about you know essential workers and you think about things like everyone seems to be up against these barriers. This year there was just something so inspiring about him as a person and so from a brand perspective. I think you know here. I was sort of knocking ocean spray on twitter for not putting on a replica of me or like not doing something funny on their instagram account with it but the more you dig into his background i think the way they Answered it by giving him a vehicle and you know giving him this opportunity and to to get to and from work Going forward without having the pressure this added you know like on himself with his car. Breaking down. I just had to celebrate that especially like when i think of lift and how for us. Our mission is always transportation is access if you don't have access to a car if you don't have access to transportation it's really hard for you to get a step up right so So i just thought it was like a really awesome Warm and fuzzy moment from the brand. I thought it was a great answer to to the video. Look let's go. I could jump into So i think i was looking at this very much from like a business report so for me. I love their response to echo brenna. The that they actually played a role in his life like his car broke down. They give a new car. I think that was brilliant. But really i think approach here from like a brand safety perspective like this is kinda risky if you really look into this guy like we love his vibe but like from a brand safety standpoint of really like sponsoring throwing him in an ad he's like very twenty friendly for full context he drinks cranberry juice to dilute his urine for drugs right. So like that's like is that we'll see what ocean spray wants to be known for. So i think like keeping all those things in mind in my mind. We were like wait. What are they going to respond like. This is risky do you. Like what is the role of this guy in their brand. Like i think ocean spray would love to be known for good vibes but then putting out a spot for that. Isn't it would. That necessarily be true to their brand especially the way he uses the product. So i was waiting and i was just like i. I was trying to think. Is there a way to do this right. And i wasn't sure there was and we're all waiting for it. And i think their approach came in was was brilliant with like to echo. I follow you put. Layla and their marketing standpoint is Supercharge the super fans. And i think that's what they did. They find a way to support him to say a. We're all about you. Here's free product. You doubt about it. I feel like the brand coming in and doing a spot with him in it would feel very. Hello brand very forcing feeling kind of weird. But seeing them supercharged him he share with his followers and then now seeing tiktok run a tv spot with him in it and that creating of for them. It's true to their bike to tiktok all about trying to be positive vibes. And i think that works so i think leading the handled this right for a few reasons number one. They could just terminated like rough brand safety standpoint number. Two is when i saw people recreating this tiktok where this song or things like that. It was all just the saw. There was no cranberry juice in it until after they did this stunt where they literally just gave him a truck all of a sudden people like it was ocean spray. That's who it was. I think outside of the marketing world. Nobody really knew who ocean spray was or their role in this like like. I try to look at the content from my friends outside of marketing twitter because we were all geeking out but outside of marking twitter. It was just the sob doesn't signed. That's a great point. I think we're also hypersensitive to brand appearances and references and then you talked to anyone else in the real world and they end. They'll just it's like when you talk about super bowl ads and you'll say that bill murray ad and they'll call it you know a ram and you're just like no no that was a gb but you know to normal people like these things are so inconsequential compared to the vibe. And i think that's a great point. But before we move onto i did want to talk about the vp debate and how the biden campaign respond to that but bryan walks through the for for those who haven't had the just the joy of managing social accounts for a large consumer corporations. If you want to respond to something what is the general. And and you don't have to be hyper specific beyond your comfort level but in general what are the steps to get approval who has to sign off on something akin to a response ocean spray before it can go out from a from a brand account. Yeah i mean. I you know when we were all speculating on why they weren't responding. I was putting myself in their shoes. you know. Lift dolby stitch. Fix all my agency work. You have to go through the proper chain of command to respond You know first. Step is do dewey to jay to jeremy's pointing like do we respond to this. The second is what are we put out. So you gotta get the creative team together to kick around some ideas You know if they're on other work right now. It's really hard to pull them off to say. Hey quick drop everything for this. you know. Business focused initiative. We're working on and come over here and help me play on a play around with a potential meam right so getting the resources really tough sometimes to do that. Quick turn stuff but then you know jeremy's point about his background and things like you gotta get the legal team you got to get the pr team involved. And sometimes it becomes Approval by committee where the clock ticks. The days have gone by were getting further and further away from the moment right now. If we wait too long we look lame. Because hey you're two weeks late. Everyone's moved on by then So i really Empathize with pop putting myself in their shoes and sort of thinking through what is going on in the walls of ocean. Today right now like i would love to be at that table trying to think through and You know debate with all the cross functional partners. It's really not easy. It's not easy to pull that off Even if you just wanted to put out a simple replica video you gotta bring everybody together and not everybody's on board So sometimes you was brands. You just missed that opportunity. Because of the layers and layers and layers and i would say even more scrutiny on social channels these days Probably more than i've ever seen in my career because we are a pandemic you know because we're in the thick of racial justice conversations. If you say the wrong thing or you put the wrong thing out or you don't respond the right way you can get and so there's a lot of risk to brand sometimes trying to be nimble So i i empathize with that team. Just trying to figure it out from from you know the back end. Seventy percent marketer spend more time producing digital advertising content than they like. Don't be one of them. Find out how creative automation can help. Learn how at sell tra- dot com that c. e. l. t. r. a. dot com the the vp debate. After i don't know what everyone else's experiences like but after the first and maybe only presidential debate like at this point it's really unclear for even going to have a second debate But at the first presidential debate my anxiety level was roughly at a like a ninety nine out of one hundred and occasionally went up to about one hundred and three And so. I wasn't super excited about going into the debate. But it was calmer it was a bit more traditional kamala harris and And mike pence are both A little more. You know moderate politically but you know moderate personalities then then president trump. and. But but i was kinda curious. I was like a lot of people. Didn't seem that into its. You know people were i. I saw a lot of people. Saying i'm not gonna watch but i hope it goes well or whatever and so i was kind of curious if you remember and no one does is kinda my point. The last vp debate from you know from four years ago Was such a sleeper. It was like tim. Kaine and and mike pence and it was just so like you. You would just listen to it to go to sleep at night. And so this one i was like. Is there going to be a moment. Is anyone going to have anything to say other than just about the politics. Which of course is fine. And then a fly landed on. Mike pence's head and it just didn't leave. You don't like my wife like flew across the room to take a picture of it under the assumption that within a few seconds it would be gone and stayed live as i'm watching my my my twitter feed turns into all fly all the time like just. I'm watching the hashtags and everything. It's just spiraling five five five play and so part of me. I'm curious about you guys. Like a part of me was like didn't want to talk about the flex. Yeah it's it's it's funny but you know these are serious things. This is like the fate of our country that's being debated so maybe let's focus but then grudgingly. I had to eventually admit that it was the next day was going to be all fly. And and so the biden campaign incredibly rapidly to the point of this conversation as in like before the end of the debate i remember they had already tweeted an image and i think eventually tweeted the official a photo of biden holding a flyswatter. And it said you know give give five dollars to help this campaign fly or something like that or to make the know and the the response was immediate and massive and it ended up being you know while not his most popular post ever mia eight hundred and fifty thousand likes within the first twelve hours or something like that which for biden is operating at a disadvantage compared to trump on tiktok on twitter audience. That was a huge win. Lord knows how much money he made off that thing So i'm just curious what you thought of how that campaign that you know. They also made branded Fly swatters that sold out And just this felt like one of the smartest marketing moves. I've seen in this entire election cycle. Will i think it was. It was a brilliant raider kerr payroll in the moment and i think this speaks to like how nimble they were like. Let's be real their social teams. Were like on on call right. And it's they have a worm ready and this is big reactive moment. They're just waiting for and like i think best class brands that are ready for the best in class brands at thriving. These moments are ones that are ready for. They have a process in place. If a fire drill happens is what we do this what we do to move quickly on it and i think they they saw the opportunity and they did it in a way that was. That was great. It was way of that wasn't offensive. It was true or it's kind of like above the fray of it all but it was just it was witty it was lighthearted and a the opportunity presented itself and they they came through so i was super impressed as well. Yeah i was blown away by. How quick they they moved. I think i think what people think. So except for the fly. Why is it wasn't just like a fly. Came into the shop for two seconds. It's stayed there for almost two minutes. And so you know that in itself is just funny So i think that's what kind of made the fly become more of a thing And also politics. We're just in the countries divided right now and i think you know watching these things. Sometimes it's y- you want to root for your team and you want to you know be against the other one or whatever however you know. We're all feeling these days so to have that fly jump in. Which just. I think a nice distraction from the divisiveness that we all see in politics these days and i. That's a big reason. Why i think it also took took off But then kudos to the biden team. How quickly they turned that around. I think to your point david They quickly have fly swatter on their store. There you know on the biden dot com store Dollars flyswatter not not cheap but They had already labeled it. Something like truth overflies So i think they're just another great example of moving quickly and capitalizing on the moment which a lot of brands like. You know us at lift. For example i would. I would kill to be able to move that quickly on some stuff. I've another moment. I think they did not capitalize on. And it's senator kamala harris saying i'm speaking right. A lot of memes came out of that. And i wonder you know If there's something to do there. I i was thinking that a brand that was very female. Focus would take something like that and and do something with what. What do you guys think of that opportunity. Does it compete with the flyswatter. And you know i guess more inside. Look at at lift to Brian ah you know. How long would it take to get something like that. Like approved right away social. Yeah i to jerry's point. I don't think we're set up for that yet. You know we. We have a lot of we're in the thick of trying to get a voting campaign out You know so pulling pulling resources off to too quick to to mobilize quickly against something. That is just not possible today for us. I live but it's definitely something. We're focused on twenty twenty one But on the i'm speaking thing. I think definitely that caught fire You know as a meam and we re tweets and things like that I think it's hard for It's hard for brands to jump in on a particular saying particular moment As quickly as as maybe political campaigns can can do. I think you make a strong point. They're like i think it's hard for brands. Get political and maybe that's one reason one brandon touch that but like i think that was the biggest mistake as country is like. That's what we all should have been talking about the next day. Not the fly as but the fly was funny. We all get it. But i mean a brand playing a role in that. Sounds like a great move. A brand lake bumble who stands for having women make the first move in standing for moon apartment like they could have done something great about that but that falls back on like. Do you really wanna get political. It can get really really ugly really quick so personally. That's that's why. I think most brands kind of didn't touch it but it is a huge opportunity for us as a country. Look back like hey. This is what we should be talking about on the other. The other side of this coin of the political response that brands need to prepare for is the other is the defensive right so so we've talked about when there are opportunities for positive response The other thing that's become sadly common is Win the president very often targets. Your brand He has kind of very specifically called out A somewhat surprising surprisingly large arraigned Array of brands by name Most recently bumblebee tuna was kind of the the one where you almost picture their social team. Just like having a you know having a nice that afternoon or evening and just kinda chill and then all of a sudden like oh man. My phone's really blowing up once that. The bumblebee tuna social social. Being like hyper. They're not sitting in a room. Twenty four seven and they did a great response. You know he. he was. Trump was giving this speech and Basically saying that people throw cans of bumble bee tuna specifically at police which there's no factual basis for that. I have not seen any photos or any news reports to say that they do. There's many people have reasons why they think he picked bumble bee tuna namely that they came out against his his sectors on china And his tariffs and their main competitor. Starkest did not So there there are reasons but whatever but will be tuna. Social team was suddenly underlying and they responded in like five seconds. And and those of us on this podcast. I think more so than anybody can appreciate. What a what a coup that was you know. They just responded eat them. Don't throw him. So that was. I was like i want to know the ice cold person that is sitting there. At the helm the bumblebee tuna socially counts being like unflappable. But i mean it's like do i mean. Do you do you to think that bryan guitar with you. I mean is this a conversation that obviously lift while it has a lot of positive feedback lot. I'm a big fan of the service. I've been using a long time. Boy really enjoyed it. But i'm negative things happen. You know people are going to call it out. How do you even prepare for. What do we do if we get called out on this like national level. I mean i. I empathize with that team. Also empathize with The tiktok team. I mean they've been called out by the president a couple of times and you know they've i've been watching how they've reacted on you know their social platforms and they've we noticed. Actually that they. They broke off and created A com account in august and. I think you know we're looking at that as well here as Our social channels today are kind of a catch. All for for a lot of initiatives in the company. And so we've been looking at. Does it make sense to break off and have certain channels for certain audiences and so the tiktok one just comes to mind because I did notice that mid august when they were under a lot of pressure from the president and they were in the national conversation about china and privacy but they did break off and create their their own com scandal. I think that's because they needed to speak directly to policy audience and talk about their potential. You know purchase or acquisition And so yeah it. Is it hard for social teams Who are trying to create fun lighthearted campaigns and then have something go off the rails or something. Somebody says something and all of a sudden. You're under all the scrutiny So i think the way. The bumblebee tuna. No one is a perfect example. They didn't over think it. They said what they said and then they moved on But to to probably get approval to do that You know. I can't imagine you know it. Sounds like that team might be a little bit more empowered than most. I think adding editing to that. I think this complete depends on context but also the opportunity like if you must stop or somebody who represents you messed up like apologize quickly and move forward and just own it but also speaking of trump's specifically i think now more than ever brands have this opportunity to be on the right side of history which is really alienating but really scary but some brands could even use it to its favor like this is a hot take and a lot of people may not agree with this one but like trump going so hard against tiktok them standing forum and sending up to this bully. I think long term will will help their brand personally. I view tiktok as a bit of a rebel brand of like they're kind of like the new. Mtv they're trying to come into the space and and disrupted and shake it up in their own way and view themselves as a little bit more as as the rebel so long term. I think this could help them. But i love that. They just like they had a really strong stance. They're like we're not going to be bullied. We're not going anywhere and personally. I think long term. It's gonna help their brand. So i think don't be afraid to stand up to somebody who's trying to bully. You're count whether it's whether you're a tuna brand or big tech brand. I think something interested into on i guess. Then it's going. Say the you know that you're mtv. Metaphor is actually is reminds me that the whole like i want my mtv campaign which was considered you know one of the most successful kind of marketing campaigns of all time because of how many mega celebrities got on board with it because it just became the cool thing to do like every band wanted to be making one of these. I want my mtv started as just a way to get more cable carriers to add. Mtv right like and they put they positioned it in this rebellion. Space of of like the people are demanding right like the youth the youth that were on the side of the youth even though it had this very corporate end goal of getting getting more cable barriers and getting getting it out into more markets and i i still to this day think of like what a coup of just this this kind of lobbying for for placement on cable services turning into something that's actually cool and young people are like man that's so great and by putting it on t shirts and stuff but yeah it's it's it's there's a lot of value and i think in being the challenger right we talk about challenger brands all the time. And what's a bigger challenge than like taking the us government. Yeah i was gonna say to to jerry's point. I think it it helps to really know what you stand for as a company You know lift we. We pride ourselves on values. You know. Couple of years ago we mean. Aclu donation back win. You know that was the the travel ban was in place And that's because you know we. We stand by Our values and so you know you have the talks of the world. And you've seen i think Ben and jerry's do that recently with full-blown standing up against white supremacy with a lot of their social post which is kind of you're like what is it ice cream company doing talking about dismantling white supremacy. But it's because ben and jerry's founder like they they have these values they have zero tolerance for discrimination and so they stand by it as a brand and it's through. It's it's baked into everything that they do and they have these moments to say something and use their platform. They do so. I think i totally agree with jeremy that he can always kind of fall back on your on your values and and walk the walk on it. You get permission sometimes to say what you need to say on social so in terms of reactive moments whether it's social marketing as a whole like an example i have is when i work in nike and airbnb. There was reactive moments and there was fire. Drills people crushed it. But i think the biggest learning for me was amiss. Honestly the biggest miss. I feel like if my career was. I was working on intel at the time and i'll try to make the story really quick but i was watching the super bowl and we'll home to their first ad and they said okay. Google some of my friends google home and i was like. Oh that's really weird. And the next day after the super bowl. I was reading an article and it said oh it set up all these people's homes and it was like you know this is a huge opportunity for a brand play and i even wrote a script. Even though i wasn't a copywriter ours guys like intel's biggest challenge is that nobody knows what they do today. They're seen as a pc relic the past and when in reality they power ninety seven percent of a So we whipped up the script super-quick and we send to the client that like. What if we run. These brad broadcasts pops said okay. Siri okay alexa okay. Google who power ninety seven percent of your ai and this idea of your is responding. Oh intel does that. We had the super cool idea. You're super excited about it. We got to the klein eventually. And it finally got approved bought and we were so excited and then burger. King came in and beat the punch and berkey did their tv commercial. That said okay will walk walker and my heart lake crunched like i was so sad but like even more so like i felt like this aligned with our brand really land to the product of proving that they're powering. Ai but burki came in. They beat to the punch and they reaped all the ken lions and all the rewards and this was a perfect example of like we got stuck in production. So whether it's a real time moment in social just a unique opportunity just shows like you have to have the process in team to make quickly to process the team to move quickly. Otherwise it's just going to be a big mess. Well don't don't beat yourself up too much. Jeremy am want end on a fun note. And it's going to go to poverty writing and creativity on the spot so pressure here Ocean spray their taglines have included. Refreshingly honest craves the wave. And it's your zane is basically from the late nineties. What would be a tagline that you would consider for them for them now as we close out this very fun episode of. Yeah that's probably an ad and that includes you griner. You can come up with something to work. I'm stealing the best. One i saw on twitter. Where someone when people were asking like whereas ocean spray and someone just said maybe they've been bogged down for nerd soon. Know that cranberries are grown in a bog and that they've put in their in their ads. I was like man because they've been very bogged centric in their advertising in the pasos like don't get bogged down. Ride the wave. It's like yeah gets back. I think jeremy's point at the beginning of this whole thing is just such a great vibe and such a chill kind of moment that i think you could totally lean into that with with lord knows like ocean spray's had plenty of mediocre and like no offense to but it's like they've never exactly pushed the outer envelope of of you know what they could own brand so i don't know anyone else have a better I don't atta slogan. But i did see a mean Pop up on social Of you know. I came from stitch fix and we were really. I mean. I think fashion companies in general. There's this instagram aesthetic of what we call the lay down. Which is you know picture taking a shot from above. You're looking down at a lay down and close. You're looking at a shirt. A pair of pants pair of shoes belt not on a person is just laid down on the floor. And you take a picture from above. So i did. Ceo lay down of his outfit Which was you know the hoodie. The speakers the skateboard and the cranberry juice and it said the happiness package right. So i was just like oh that would be awesome. If like stitch fix or somebody's fashion brands played. You know did their spin on it. But as far as the slogan. I don't know i'm all tapped out on my copywriting these days that i did like the happiness starter. Pack If this if anything. I'd try to like trying to do the nearly strategists or whenever that i am is like. What's the tension here. And i think the tension is like we all just need some good bye now right and i think we all kind of feel like with the election like people are using social so much share their point of view. And that's great but like this idea of vibe. Speak louder than words or something like that like this guy went viral and he didn't even say a word he was skating and like just sipping like doing his thing and it was just like. What can we do to kind of share that vibe with each other right now that we all need. I know there's a lot to be said about everything but sometimes just find a way to get good vibes. We each other super hippy. Dippy that's gonna that's my swing at it. I love it when i was a copywriter. All i did was just mash up words together into dumb. What's it called. Nitny elegance going get eaten alive by. Joseph r word origin expert on house but like You know when you just smashed you words up and just make up dumb new words for a brand and so i would probably go with something like field the static desert working all just put it on a board and be like do you get it and then in that everyone would just move onto the next one. Well this has been a wonderful. Thank you so much. Thank you brian. Thanks jeremy thank you as always and it was so nice to have you on the show having a blast. Well with that. We're out of time so we will wrap thank you again to our guests Our theme music is by home. This week's episode was produced by co m. and edited by lane mcgivney If you have any thing you want to send us your new ocean. Spray tagline of choice senate to podcast at dot com. That's podcast at ad. Week dot com. If you've not already please leave us a review on apple podcasts. Or wherever you get your podcast. Those reviews mean a lot to us personally and they help new listeners. Discover the show for ad. We come david brenner and we will be back next week.
Viral TikTok Sensation Doggface Nathan Apodaca Shares Hes Married!
"Let me bring in nathan nathan. Upper dot gov all there. He is not dog face right there. You know cranberry you know the cranberry juice on the skateboard. The guys become and international global superstar. Nathan dog face. What's up buddy. How you guys doing what i had to check in with you because i know we spoke when you were first making waves but then i keep seeing you like an all these big events all these big places so i just wanted to know over the last couple of months since you had that fame. Skateboard ride with the cranberry juice. The ocean spray. cranberry juice. How has your life changed bro. It's just changed. You know what. I mean like dramatically. It's awesome in so many ways. You know i get to go traveling moines traveling the mas vegas to Often you know right. Down the way from idaho. So on your scapegoating wish. My skateboard won't make it that far. Okay so you also you got engaged. Got engaged and actually married. We just haven't had like ceremony type thing with everybody in the family. And everything. I mean god king in her. We've been together a year almost a year and four months now but does she know she dating or married to a global superstar. And yeah. that's funny when you say that because yes still still not clicking into me that glow more. You know what i mean. It's just amazing so dope. It's awesome bro. Every time i see that now tiktok sensation dog face here. Every time i see that. I wonder were you on a an exit ramp on a freeway. Yeah was coming off the the sidewalk. It cuts off. You can either go straight continue on the sidewalk or you can go down. And then it's just the road for the offramp. And i was going to work so i said i can't go that way. Just going to roll series so yeah it's just right there just roll regular road and you're actually part of president biden's virtual inaugural parade. Yes i was. I was mazen. You know history. In the making for a little idaho and you know what i mean. Yes how did you get nathan. Did you get an ocean spray campaign out of this i did. I actually got the first campaign or ocean spray of the year this year. And yeah that's that's just you know what i mean. I'm blessed with that. You know what i mean. And i'm just happy that i get to do this. You know what i mean. It's it's gonna be a dance. I'm doing for them. And everything. Hashtag dot based ads fives. you know. it's just it's awesome dude. I hope they take care of it because ocean spray has had. I mean i've seen commercials. I've seen them in the store. But that's the most publicity they've ever gotten globally ever ever asked and cool publicity. Oh yeah that's what. I'll say this. You know what that means So it's hashtag dog face dance vibes to check out the social campaign. Yes and so great to see you man. I appreciate checking back in with us. I appreciate you reaching out to me. You know what i mean. You're a good dude. You keep it up. Man ultra sprays. Well let ever okay. So you say all right. Bye-bye that guy's awesome you remember. He's singing fleetwood mac on a skateboard. And he's drinking oceans for out of a bottle then he becomes literally the most the most famous tiktoker or one of the most famous kickoff tigers of all time. I mean overnight. it's incredible All right the batteries of smoke detector over this is that was vp. Keeping needs needs. The nine volt coming back with one hundred bucks. American express gift card.
Trump IS Racist, 2020s Biggest Vibe 10.1.20
"We can't make progress because too many of our countries rules and institutions were designed to exclude black people. We need real change. It's time to eliminate the Filibuster Makdissi Estate seriously fixed the Supreme Court and Abolish the Electoral College. We must vote in November but we need a pen of action. Now it's time to finally will a true equal and just democracy. Paid for by just democracy. At target each item you put in your cart brings more good to life. Like a coffee brand that opens more is to black business natural laundry detergent that puts a lighter load on the planet wheelchair friendly Halloween costumes that said, make the lead in motion and makeup accelerates beauty in every shade here the good you want is always within reach because at target we believe in good we can all afford. Hello. The Internet and welcome to season one, fifty, three episode, four dailies. Production of iheartradio this as a podcast where we take a deep dive into America's shared consciousness. And, say, fish off the top fuck the coke brothers Fuck Fox News Fuck Rush Limbaugh Fuck Ben Shapiro Five Carlson I and fuck funding. It's Thursday October first twenty twenty. Welcome to October. Bryan AK. I can't see me love and know Brian but Jack for. courtesy of had. Throughout to be joined by my co host Mr Miles. Many. Many. Many many many past the size T- deasy don't we care no more. Trash and we come in for the first rate, the daily, a fifty key Ferreri. Thank you. Kristie Gucci Mane House for them, many men inspired Aka. Album. That that did a lot of it inspired a lot of bad behavior young people in two thousand to get Richard I try and never got fifty diddy and I never got all you never got into number. Book for Free Yeah. there. But I never liked bought an album or listen to the songs that weren't actual singles fair fair. Yeah. Yeah. Well, we are thrilled to be joined in third seat by the hilarious and talented Irene to hey I wish I had long prepared now hey, let's let's do one for you was your favorite Karaoke song this in your favorite com- that's what I say bright I. Song. That's all but I have no any lyrics. Fox You. Know they have like two people saying it hurts her what's that? SCENE FOR ME A. I I literally I I cannot singer saw I. Less the songs playing I can't sing the saw. One of those Yep Yep I'm my partner, Her Majesty's also kind of the same way. Just, to find the find the pitch, sometimes it's harden. Count was Sheryl Crow Song Strong Enough? L.. Yeah. Yeah, not song it takes a little finesse because when you go. To be my man, my man you gotTa really kind of know your intervals to hit that right you know. But anyway, should I mean? I'd be remiss in not saying it's a whole vibe. This is the vibe heavy show actually get one of the larger vibes on later. Oh Man. The vibes Irene, how is quarantine treating you? Know ups and downs right I was like with my family for a that was good and then it suddenly was like I don't WanNa live at home i. laughed now it's good again. And then you know this week has been bad. The World Yeah sure world is bad. We're upward downward upward down where did you go home to? The Bay Okay and how long were you with the family before you're like you know what it's been nice. But I gotta go back. I, like just got back. I was there for like four or five months. Oh Shit. Okay. So talk it out. Yeah. Yeah and was it a mixture of like regressing to childhood and slash like what because I know people I've speaking to people who have gone home during the pandemic some people are like, no I gotta be fully independent or somebody like no I went back to fifteen in there. Well. The thing is like I never wanna go back and fifteen. But when you're with your family, they just treat you like your. Child Yeah right right. It's almost impossible to yeah. I want my laundry, right Is, that like out of a thing of like I don't want you to be able say that you did my laundry later or you just kind of like you mess up my clothes because I know how you do use his dry everything on the highest setting shrink my shit I mean both she definitely, it's always like please don't dry all my shirts because then they shrink and that I can't wear them and the other thing is just. Like then she'll be like, yeah, I did all the laundry Mike yet but I could have done it. Sure Fisher yeah. Like I can do these things. Yeah. That's such a powerful what your clothes smell like when they're washed lake at home like they smell the same when you go home or like I when I lived with another family for a little while and high school like the closed totally different messages like completely I don't know so. Powerful yeah. Yeah I'm sure it's like animals. You know like when Santa's off like your own mother would be like just. After I live with family and I came home my mother. It was like a baby bird. My mother was like you've touched by others get get out of my sight. Easy they went heavy on the bounce sheets. European laundry smells different That's me flexing weird flex but but okay, yes, wouldn't feed me anymore from her mouth was. Shame food, which I had to learn to. Chew. My own food wasn't great. After Silverstone hard about that. Fool now yeah. Yeah. All right. I Rem-. We are going to get to know you a little bit better in a moment. First we're gonNA tell our listeners a few of the things we're talking about. on fortunately we're GONNA keep talking about that debate I. Think both sides did really well a super producer on a host. He said, I think they were both great. I mean I think they both made some really good points and it was just a fun a fun light watch. So we'll talk about how the fallout from trump refusing to. Denounce White supremacists among white supremacists. We'll see how they're how they're dealing with that whole thing thing both on Fox News and proud boys. facebook groups we'll talk about Biden raising almost four million dollars just during the debate also like the. Ao C shaped hole that I felt in my heart watching the debate or just like the Elizabeth Warren shape just. Like feel like for some reason, I was just like yearning for One of the many candidates who Can. Think. On their feet. Dirt during that debate, it was very Ben wouldn't be an even match less true. You know at least you got you to low energy Furby Duke it out. Yeah. Yeah. we'll talk about Bob Woodward. We'll do a little brain bleaching look at that. the dude on the skateboard listening with Mac. And drink and ocean spray will about some conjoined twins in a British Columbia who can see through each other's eyes and hear each other's thoughts We'll talk about time travel might be mathematically possible all of that we need that. Literally right now like okay we know he's talking about is nasty shit that's happening in the world and the president you know going full chest out embracing white supremacist but you know what time travel, what if we can make that work out just in time? I. Get. Any of that would is something from your search history that is revealing about who you are. Oh My latest search history was What's the conversion rate for the Canadian dollar? Yeah. Yeah. Yeah now, it's going to be I feel like that could have maybe affected the exchange rate because people are just like fuck Canada's going to be strong. You get dollar and thirty three Canadian. Dollar thirty, three Canadian for one American dollar looks like. Yeah. A Br the brain drain is going to be more like a brain tipping over the ball full of soup and. Everywhere because Yeah. If it it could be bad. It could have been lining up people who could possibly give you a sham marriage in Canada. Yeah Anybody I. Know I have. I mean I know some comedians that are Canadian but. Yeah I mean all the good ones typically are so right? Yeah. Yeah. It'll be interesting. Man Yeah I, you know there's some some nice site gang people who have offered refuge to Her majesty nine in the form of sham marriages. But I, I think we'll see what goes down here. I think we might be able to tough this one out, but you know thank you. Do they do poly-amorous because I think we all gotta marry the same three Comedians than. They may be I don't know yet. Let us know what's going on up there but yet everyone constantly reaches out from people I know from other countries, not just listeners who like it's out how how's it over there is it is. Just as bad as it seems I'm like here's the thing like it. If depending on how engaged you are, you could have always known it was as bad. But now it's like the media and everyone's like, oh, now it's all out there and it's it's all happening in like three. You know simultaneously that it's very hard to spend any of this into being like, yeah. Don't worry. It's all number one. It's August dump. That is the I. Am Pretty I differ pre-dress live from anybody who is surprised by that debate that's almost exactly what you would expect to happen based on. Everything just yeah. The that we've seen if you've been paying attention. L. Starts Okay but it's twenty twenty. You expect something unexpected, right? Maybe this'll be the best debate ever. True Yeah when the when the expectations are so low like that would be if the election just like went incredibly smoothly and trump was lake. Got I've been bested different? Damn you Democratic Party I mean, that would be a twenty twenty move. Twenty and like all those names are going to lie man thought they had us in the fourth quarter. But. Somehow yeah. What do you think is overrated? It's just like needing to be right all the time Yeah. We've been talking to feel like. That's like whatever like what all our problems right? It's like everyone has to like prove their right like. Even, when they realize like you're wrong about something just like because you took one stance, you just have to have that stance forever. So you can change your mind. Yeah that's fine. It's Egos a hell of a fucking thing you know when it really is almost saying like don't admit that we were wrong. Putting the pedal to the metal and make it worse for yourself. That's what we'll do because I'm ego and I'm at the wheel. I don't care about your existence is about how we are viewed yet. It's really It's especially you know constantly I think this is one of the one thing we've heard a lot of guest talk about is like this like being wrong is okay. It's not signed a issue it's. Not like about yeah it's about growth. It's not like. Your a wrong person is you just you're like, Oh, I learned more information and change my mind this change your mind about things having a complex opinions about different people that they can be right about something and wrong about others like that I think I wasn't able to do that until I was like twenty seven. Yeah I mean beyond like fully not do the thing where like low key I would take the L in private and like just stop talking about it, which is like the you know the the you're on your way there where you like you get owned in like some kind of debate and you're like, all right we'll see we'll. Go look at some stuff, and then you crying your Honda and the okay. Maybe at some points but now I might appoint where you're like Oh for real Okay. Thank you for that and I will i. will I will just confirm that if okay, you're correct. Thank you and now you have fed my mind appreciate that yeah. To being eight to jump to get to that point I guess for some people I mean I think everybody just needs to read a couple of self-help books. Yeah. You know yeah. Yeah. They've been kind of embraced by a certain type of community that we have like, yeah. I think self help and just the idea of. Focusing on like. Spiritual things even if it's not like a religious thing has been relegated to just being like this bullshit he thing. Marianne Williamson big orbit right type Shit. But really like I mean, you know I think a good I I tried reading like Alan Watts like at nineteen I I was I was swinging in on pitches that were a little too fast for me intellectual time. Now it makes much more sense but. Eckhard tolls the power of now is like I I always use that as a gateway book for like Bros. of mine who are like. I don't know. Shoot. Could be different rate and I'm like read this book a little bit and think about being present a little more and not worry about the past or future or how it makes you look. Sir and thanks man. Thanks thanks. So check that one out if you got time. But I I didn't even want to admit that die hard four was a bad movie a. Diehard diehard so much that was like pretty late I I forget what year that came out but I was like, yeah, you know even even that I was trying I didn't want to admit I was wrong about it was a whole pepper spirit at the best buy in everything. Yeah. No I was I was willing to taking this guy for live free or die for this movie. Still kind of like that movie. Is something you think is. Underrated Competence. Just being competent. Okay. Under roll. What inspired that. You know nothing nothing not this podcast it's definitely not the debate. Definitely not the debate. What are you guys sick about Chris Wallace Kaz I I heard a lot of people saying was the worst like moderation I. I. Don't know that like there was I don't know what a competent person was supposed to do when. With regards to the the interrupting right like if you can't cut the MIC. Yes. Post to do. Unless I'm I don't know he could have been like angry dad. Trip with the kids fighting in the back and be like all pull this fucking car over right now I don't give a fuck whose birthday I think you should have been more strict and stern angry about it. Yeah. Just got named and like you know what if you guys don't stop doing this debate the debates over like we're we're just Over Yeah Yeah, we're just GONNA, end it, and then talk about how you guys are being for. The last hour is pretty wild like just how transparent the kid who like arguing child in the back seat of the car energy was when trump was like well, him to, right? Yeah. He told it was not. Bad boy he was bad to. Tell him what the heck I have to go to yellow light. He go to yellow light to. That's not fair. That's not fair. This is bullshit Mr Wallace what you say nothing I'm sorry I'm. Also. Be Yellow Light. If I have to go to Yola shows have to go to yellow light what about have read late? No, it was I. don't know. I guess the one thing I didn't like was when it will like it was clear that him biden were like vibrating together about how out of control the president was being have some air of like impartiality a little bit break. Yeah I don't know either Vice President Biden. I mean this guy he I guess he is. You know sure it gives because I know the on the right. They are all just mad at Chris Wallace. So on the left people are blaming him because these two old men don't know how to behave and then on the other on the right they're like, oh, he was all he was against the president by asking him direct questions about things pertaining to his life and presidency. It wasn't just sounded like he would be like. Trump to. Like stop talking, he'd be like Oh. You'RE GONNA love this next question. Is, so wild. Sipping. Now this one you're going to love like. Why Over Mike Comedian bombing like this next one this now, you're gonNA love to. Swear this one really though you guys don't give me you're gonNA love this. That or you're feeding a baby vegetables like Oh, you're gonNA like this one. Comes the plane. The plane open all the time. Does to to to to to choose train man. Shit works really well too. But the the train stuff. Oh, the plane, the train, the trainer warn. Calories into mouth around comes around the bend going through tunnels. Do all sorts of creative stuff. Do you remember being fed like that pretty vividly and I don't I have a vivid memory of it and I'm curious if maybe I was doing that this shit too late into life that I have these really strong memories of that shoot I don't think I ever did that. Never. Got a plane coming in. Don't think. So yeah, I mean. Now that's what I'm talking about when I say it works it gets meeting on you really. Yeah like it makes. Yeah. Yeah No, I don't I actually don't remember that. Remember eating that I remember there is like a spoon that my older sister and I would fight over because it had. An. Like Dad when you got the be spoon, that was like the ring of power and. It. Made food more delicious that that's something that I've tried to replicate and haven't been able to succeed with. You know what they should have done for the debates is use a talking stick. Yeah, if you're not holding the talking stick, you can't talk or like your conscience like a lord of the flies. You know what? I mean yeah. Oh for sure the I mean they're going to have to cut Mike's am I. am I making it up that they did that at one time where they like he couldn't talk over people was that like maybe during a Clinton debate or one of the? Original Republican. Debates I feel like I've I remember Mike's being turned off during debate but. I just I I. Do know that the Council for presidential debates is they're like, okay. We're GONNA take another look at how we're running that thing because you can't just have people to straight screaming over the other one when they're like bringing up their ineptitude over something like a pandemic or you know take your pick on whatever issue is plaguing. US Ramp finally Irene What is a myth? What's something people think is true you know to be false or vice versa. All, right. So this was inspired by a conversation I had with my friend that Completely, unrelated to anything we've talked about so far the myth that milk is bad for you. Okay I don't think it's true. I drink milk everyday. I like never get acne. So. anecdotally myth busted. That's those are the facts. Drink milk every day every day. What kind of milk whole milk. Cream top way what's wanting to a half a half floating on. It comes it's like whole milk, but it comes with the cream on the top of it. It basically half-and-half where you? Straight out of a bucket on. No it's like they haven't a whole foods. outs the crap. Yeah. Sounds rouse. It comes in a glass bottle Straus family creamery. You know 'cause I like fatty acid milk. That's what I'm saying it's best fucking because it like in Japan the milk fat content over there is so much as a kid I grew up drinking like I feel like what tastes like half and half. And and then I would come to like get my school lunch and it'd be like two percent and I'm like what the fuck is this water down. Just milk. To the point where like I hated even like the low fat milk that I would just get the two percent because it was closer to water and I was just pound them shits like like it was water anyway. All that to say is okay, I've got my eye on. Top now you gotta get it is yeah. Drinking every day. How do you? How'd you develop the the habit like I always drank milk when I was a kid and you know when you're in school every kid drinks milk that's what they give you for lunch right? So I would just drink those and those were always Kinda. They're like carton milk it tastes like. Cardboard and it's two percent milk. So it's a little watery. But at home, we would just by home whole milk, which is actually only like three percent milk fat it's not even that much more. And then I like that and I just always have likes you know like a heavier creamier milk. So then like a few years ago I think. I think my mom may be founded or founded, but we found this milk that has like the cream top on it and now that I'm loving it. Yeah. Because I think I drink around Ali I'll drink three point eight percent fat or even four point two. Wait where do you find that though that's in Japan they have. A carton. Bro, like it's just like three point eight, four point Oh, four point two again what you, WanNa fuck your heart up go ahead. We got it. That with when you drink had that was cereal. ooh, that sounds good. I grew up eating cereal with skim milk. We were like a big. That's why would you even drink milk ran milk I know it's so bad. Now going back to that it's sucks. Water and pour water on it's just weird looking water. Yeah. It's like grey bluewater. Why? Why are we doing this? Why did you do this to me man? You no you don't know what's here is supposed to be if you've been eating skim milk and that is what it has as like on the nutritional information, they're like, yeah. If you just put a cup of Skim milk in here, it's like, why would I do that? Why? Why don't you just tell me what it would be like if I just poured the cereal down the fucking garbage just Both I remember one time a babysitter was like watching me for like a weekend or something we had to go to the grocery store I was like maybe five or six, and like they're like Oh what zero calls like this was like, what milk do you get and I was like Oh shit. All right. Here we go. Maybe I'll go half a half or something and just say this. And because I would always drink the little mini cremers at restaurants and my mom would be like. Walking around embarrassing my ass an idiot taking shots at the table that he's calling. Barbie melts anyway so. At the grocery store. I remember seeing buttermilk for the first time in my mind go. That's the fuck. That's one right is butter milk yes please. Yeah it. Was Not right and I completely read it. I. Didn't know and then the person to his like babysitting me also didn't know what it was. Are you sure this is what you would put on my That's what we do. That's what we do. Is it solitude like buttermilk? It's Way More. Cream. Isn't it? Just absolutely not supposed to be drinkable. You really with it. Yeah. You're not supposed to be drinking that shit because people like make it on their own like to cook with. And it was such a I had to do one of those things where you take the l like just power through because I admit I was wrong San Diego. Exactly when you're five, that's the ego again couldn't admit I'm like, Hey, you know what you were right? This is not the milk that I normally drink. You're right this is something strange but I was like. Sour but as Thick Yogurt. So I married a woman who is lactose intolerant we we have lactated I've lactate, and like all my pockets we've lactated laying around the house. But like there's something about milk definitely like I I'm more sensitive to what it does to my body like it I think I'm like at least like partially lactose intolerant or maybe it's like when you gain sympathy weight or something and I'm just sympathetically lactose intolerant but sometimes it hurts. You don't get that at all I. I really don't. Yeah. Good. I thought. I power up. Eight makes it truly though I do power I'm like drink by two glasses of milk and I'm ready to go to classes. Wow. Funny for for me being like black and Asian I feel like there at some point milk dairy would do something to me because but I don't know we're just some cheese eating milk drink and fools on this side So you know I mean different food does different things to different people laughing shrimp makes me Fargo. Are you talking about? Rx Let's take a quick break and we'll be right back. You ask for spiced up of the classic McDonald's chicken mcnuggets. Well, you got it introducing McDonald's new spicy. Chicken mcnuggets breaded into Pura meet with a spicy cayenne blend they're just the right amount of spicy. TRY IT with new mighty hot sauce for an extra kind of spicy get them while they're here for a limited time at participating McDonald's what's it like to drive the Volvo Ninety plug in hybrid. The thrill of a four hundred horsepower t eight twin engine. The joy of impromptu wrote trump's. And the serenity? Of Electric. Power in pure ECO mode. Visit a Diem Vive oval retailer today to experience the xc ninety recharge plug in hybrid for yourself. And we're back and. People are still working their way through the debate fallout. Shooting the proud boys. who had a big moment? You Know Biden threw it out there Wallace asked trump to denounce premises He was like a name. Said, the problem is and he was like, well, not surely not the problem is surely not those white supremacists name another group that isn't a white supremacist group right on the Southern Poverty Law Center, I'm totally against them. So. Did outs them but not not actual right to premises. It was a it was a big like the web boards of the proud boys were alight. After, that basically saying like. fucking show own the book and presidential debate, which is yeah frightening. They're just a neo-fascist group We're all I mean Robert Evans has been attacked by proud boys when he's covering shit importantly like this is this isn't just like some dues Fred Perry? Polo. Shirts just trying to talk shit like they're you know they're straight up neo-fascist group. And that it seemed to be the one thing where everyone like the entire country just forehead slapped even though like most people are like, yeah. Of course, I'm not surprised that he couldn't do that. He's made it clear that he's the president himself as a white supremacist. So like I, I was sorta like yet there he goes. He can't be can't do that. He can't. He's. He's GonNa Struggle with it and he's just lets everybody else like no no no that's not highfields highfields. That's how he feels whilst asked him to tell them to stand down and he instead told them to stand by and stand back. So slight difference. Radiance lamp, which it was wasn't worst Freudian slip in history, right? Yeah and also Freudian slips are people saying the thing that they that they're unconscious brain is telling you to so awesome. But yeah like either he secretly wants that or openly wants that and he's also not coming out and being like I misspoke he's coming out not saying shit even though Republicans please correct ourself just especially fucking Tim Scott Young one black senator they're asking him straight up you're like uh so would you think about that and he's like Oh man you know he must have misspoke So, but he he needs a chance to clean that up because if he doesn't then I guess he didn't Miss Speak. Interesting way to walk. US through that exercise. Do, you make of it as the black senator on the of the one black Republican senator who they constantly used as a token and just dismiss all their vow behavioral like well, you know Tim Scott is helping us work on police reform. So we have this thing under control. And now he's you know having to be like. That just like I don't know man what you want me to say like, yeah, I know he's racist but I've kind of already picked decide here. So going to have to pretend I don't know until we know for sure out of his mouth again and then just overall. Combined with telling his followers who apparently are problem is a militant a white supremacist organization to go to the polls to monitor people's voting, which is like voter suppression voter intimidation. And then refusing to. Commit to. Telling his followers to maintain peace as the election results are counted because he thinks there's going to be you know irregularities and then the irregularities that he was pooling like it just seems like the only things he pays attention to our conspiracy websites and you know when losing yes and his his own twitter like response mentions probably, I mean his whole focus is just A. He doesn't have the. Skill or the support to actually win the election it seems aside from you know outright fuck which they're fully engaged in. So now that's like more of the focus it's like yeah I don't know if they could have gone to shit but as long as I'm like you know invalidating a ton of Fuckin- votes for Biden, maybe that's how it works not because I'm actually telling people to vote for me too because I I completely just swindled whole thing. So the White House tried though to clean up some of the comments Yeah Lee came out and he was like okay, they ask Who? The. Fuck Outta here. Hope giggly. Harry Potter character right yeah. Does So yeah, he came on. He was basically saying like, Oh, you know. They're like, well, what about this? This thing with trump being white supremacists spoiler alert for everyone. In case you know trump is a white supremacist but yes, I can just comes up with this typical thing where he's like off course he's against it. What he meant to say was Blah Blah Blah Blah Blah Peter Navarro at one point tried to blame Chris Wallace for him talking like that and be like well I it. It was just a bad look for everybody involved and you could tell immediately to because every like senator was like you should. He should've said he should've fucking disavowed that immediately it doesn't make sense. How he fucked that up that's the easiest fucking thing we're not even in A. Even like establishment Republicans are like we don't we don't do that outright racism should anymore like we even learned from the sixties and seventies like we gotta do use like racial language to get our racism across when someone asks you point blank if racism bad you have to say, yes. Yes. Our policies are racist in there. Are Words that we use to form. Those policies are not openly racist Bro. Yeah yeah. Bri. Even Fox even Fox which you know Fox moderated the debate and then As they were responding to it, there are some people who are like trump came in with a command performance and just dominated But for the most part, a lot of Fox analysts were just a little bit a little bit more circumspect and realistic like bring new. Just. Like bummed about it to relieve. Headache this whole thing is like you know it's like going to your favorite restaurant and you know you're ready to have a like a really nice meal and then it comes and it it's just an the anticipation. It's like that was just okay. Like just likening it to like I don't know what he thought. This was going to be like he just thought trump was gonNA fucking like literally eat Joe Biden up there. And as I that's exactly the leadership. I'm talking about we need a cannibal in chief. Yeah. I mean the we as we always talk about the trump administration and all his talking points or just whatever he's guilty of he accuses the other side of doing he seemed pretty. Let's say keyed up and he had also been accusing the Biden campaign of using adderall to prepare for the debate. So that's just one thing I would. I would put out there I don I don't know how like in control of his own faculties trump was going up there he was. Just. He was sweating. He was interrupting just like just couldn't is like he couldn't stop himself. I do WanNa play this clip though from Brian Kilmeade because he you know you know the president was watching Fox and friends immediately after all he does is watch Fox. So named Aino and they know they're talking to him anyone on Fox knows that's when you talk to the president or you audition to get the cabinet by completely you know ignoring how bad the performance was. You could tell there are some people than morning after like it was unbelievably good and you're like, oh It's too late. You don't want to be part of this anyway. So this is Brian kilmeade basically saying like he fucked up the biggest layup in history in the history of debates but Donald Trump rule at biggest layup in the history of debates by saying not condemning white supremacist I. Don't know if he didn't hear it but he's got to clarify that right? Wow, that's like. Are you against evil? Why the president didn't just knocked out of the park, I'm not sure. Maybe he just didn't hear it. Maybe. He just didn't hear it. The fact that even on Fox and friends, they're trying to even put that is like your you against evil male even on Fox and friends who like you can't just openly embraced weights premise that we'd we have. We can't go that far back. You know it's interesting to even see them even though they're engaged in it and would love to give all kinds of disingenuous arguments against equality and things like that. That at that point, they're like you know in public we have to say racism bad, right it just doesn't work like that. You're right Lou that buddy. Yeah I, mean I'm more surprised that they are that disconnected from like the implications of their of their own beliefs that that is like would that? He gets how bad that was Ari Fleischer former White House press secretary. To Bush. He even brought out a fucking whiteboard to give a lesson to the president directly on obviously not like he was saying it but they're like, Hey, are. You got an Aux whiteboard there for some tips for the you know what the president could could possibly do. In the next debate. I'm just GONNA play the beginning of it because it's so patronizing, but it also shows you how these people are like I. Don't know what the fuck else we can do like. Other fuck up. Well, listen to Ari Fleischer. Really put on his like teacher cap here. Here's my advice for the president on the next debate. One interrupt less. It's perfectly fine at key moments to jump in don't do it all the time. To let fight and flail around the president actually saved by not several instances. When he said to Joe Biden, you won't take a stand on packing the court. You won't take a stand on the filibuster he should gone silent and showed America Biden isn't taking a stand. Trump is right but instead he interrupted again and said, where's your list? Where's your list? Didn't let Biden flail let the man flail it'll happen and three summit up let Biden go through two or three of these episodes where he doesn't answer it was. Okay. Do. You like any of those points D-. What do we think Irene did you of those or maybe you have some advice for the President I? Mean I'm not trying to help the man. So I'm like, Hey, just do what you did again, keep that up, bro. Yeah you don't great bro. Those into necessarily work like I don't think those were the problems I think the also for would have to have some. He would have to be someone who actively listens and is he's not a fucking improviser read you know what I mean or you could go into be okay. Right. Wait for those pockets and we'll let him flail almost sum it up and then I'm I'm not gonNA like. He doesn't dude unless you have some kind of like electrode attached is like fucking leg. That's like shocking him to shut the fuck up, shut the fuck up, shut the fuck up I don't know if you will ever be able to have that kind of self control or he like I don't know you know it. It was what it was because he is who he is as Biden said. Yeah, he hit a couple pretty good lines and Biden had like a record setting run of contributions he he almost raised. Four million dollars in the last hour the debate. So we see who is who was energized by the president's performance just everyone home panicking like, oh, we gotta donate now right now. I don't know. God. Is will this money give Joe Biden more energy directly right now if I? Send to the cash in please. Yeah. If I inject the money, will he talk louder? And as you got to see I, have a whiteboard here that I've met. Some recommendations for Joe, Biden on one of the more. So so they need to just get somebody like when they're doing the debate prep just interrupt him constantly and shout like just wild. Should it him because he still gets distracted him we'll stop and be like. I just and he did a lot like yoga doesn't work. That is not good. TV, smiling at him while he's being. A fascist and a racist is not cute like people don't like that like that's not helping anyone and just the. Every single time Biden says, and by the way, everything that comes after that is like it's just terrible. It's always boring always some boring specific where you can like feel him getting stressed out as he tries to like land the sentence, and it's just like you know if you find yourself saying by the way, just go just shut the fuck up and just go back to the previous thing you were saying are move on but. I. Don't know man were there was just like. I felt an Elizabeth Warren Slash. Slash you know any Bernie Sanders people who have the. Courage of their convictions shaped hole in the debate because they're just. I. Don't know they like this and like he even Hillary. Like people who are playing the game like. I'm I'm tired of seeing well, just because it's we've seen fucking three jet like two generations worth of the same kind of discourse in. It's like we're watching commercials from the seventies, but we're millennials and relax broadus commercials whack as fuck and it's so insincere and I'm not going to smoke newports now because of this no, I am. But yeah. But that's but that's your difference between you and me and that's how you get down because I'm more of a Benson and hedges one hundreds typecast. But like it but that's what you're talking with like these other politicians. The reason they're more refreshing is 'cause like they've abandoned this like walk speak political sort of like. Rhetoric of threading the needle and not upsetting people and just getting to be like. Yeah. Okay. So you're broke because of this. Okay. That's what the fuck is going on right now. You don't have healthcare is because right now the whole shit. The whole system has been hijacked by the insurance industry and pharmaceutical companies like but it's everything when you don't have that it just gets lost into this like angry screaming match. There, and also like I would love Nina leaks from like real housewives of Atlanta was like if job of Gimme on that Joe Biden prep debate. Team. How to read people I couldn't imagine if Joe Biden even had just one preloaded just clapback that he could use but. At the end of the day, like it's spectacle as we watched the country suffer like in real terms and it's it's weird like to even get lectured a worked up like, aw he could opponent him up there but it's like, oh, man, how `bout like some fucking financial relief some financial fucking assistance right now. Talking about that I don't think we learned anything. No. These very straightforward things where he has truth end the you know majority of Americans on his side but there's like this like short circuit where you know the mainstream Democrat Party feels like you need to you know split the difference and be in the middle. But like he you know most people in the country agree that climate change is. Bad and is caused by fossil fuels lake but he felt like he had to equivocate equivocate run away from that. There's like so many different things where he yeah relief like giving people a help like the there's just like so many different things I mean even down to the like Herman Cain thing was like so like trump was like nobody's ever been hurt by like going to my rallies, it's like dude. What did you say that? Johnson tweet. Trump nobody died at my rallies in his it Herman Cain, and it was a gift from the rap battle the Jews I. Right. Okay, really it's. Just the I don't know the equivocating the like trying to calculate when all you need to do is just tell the truth is is somewhat frustrating. Yeah. Looking for the next two, right? Yeah. Does end up being or if there's rules or whatever I don't know it's just such A. Mess. Yeah. All right. Let's take a quick break. We'll be right back. I'm pretty sure new house might be haunted. What makes you say that the furniture is levitating on the ghost welcome home that's that's spooky. What's really scaring? Missing Guyq over help with homeowners and renters. Insurance GYCO makes it easy to save a bunch. Great. You're not sticking around. The bar is just getting started. Guy Go week call today and see how easy homeowners and renters insurance can be. All of us in America heavy duty to vote don't go. Vote. He may be the cornerstone of our democracy but the reality of how voting works in. America and who gets to do it is not as fair or clear cut as we like to tell ourselves. I'm Katie couric, and this is turn out a podcast exploring America's voting record with the help of its activists and politicians. We're going to talk about the ways voters have been kept out of the system and how to ensure that everyone can participate in our democracy fine turn out on the iheartradio APP apple podcasts or wherever you listen to your favorite shows. And were back and we want to check in with the fleetwood MAC skateboarder guy who? That is the definition of a whole vibe. The Feeling there is just a palpable good good energy A. Surrounding, that dude video this clip is this Guy Nathan Apple Daca, but it was like a dog face to await double G. DO Double G. Okay. Respected Apparently, he's in Idaho falls and if you again if you haven't seen this video, I'll just try and describe but you must look at it yourself this dude, he's on a skateboard he's vibe being like he's not having to do much kicking because he must be on some kind of decline. And he's got a full ass bottle of like ocean spray, Cran, razz leisurely sipping and grooving, and it has this. Feeling of like freedom and care freeness that I think is for whatever reason I think resonated with. So many people simultaneously because it looked like someone completely untethered from like the chaos of what the political state is the economic woes of this country everything else and just sort of like, yeah man I'm just gliding I'm having Lou juice and I'm listening some good tunes and that that's enough to kind of raise you up a little bit and yeah. So it was no secret or no surprise when this video just became like the fucking all people could fucking talk about that weekend. So, he, is first of all as somebody who has lived in. Los Angeles for almost a decade now, just watching him leisurely ride a skateboard on like in what would be like stopped traffic in Los Angeles stressed me out. So that's that's where I'm at is this video even managed to stress me out but so he was in Idaho falls he wasn't an la so it's took the. Are. More forgiving over there for good. He's gotten some some financial assistance from people. Yeah. Apparently, he was living in an RV like in front of his brother's House and he you know like he got all this a lot of donations like cash, APP and pay POW van, mullet Cetera and now he's got around ten thousand dollars and he's like super grateful because he's like I need. A car he's like the reason you saying the reason the video in viral is because like he had some he, he had a shift at like the potato factory or something. He is a very interesting life and his car was broke down. So He's on escape board more this whole thing and he's giving like five grand to his mom it's like half heartwarming and then half sad like. Anything where you're like this person got you know they're the the the crowd people crowd funded their way into like a better situation But at the end of the day, like you know if I, just very narrowly keep it about the skateboarding freedom and you know ocean spray needs to give him some kind of deal. Yeah. I'm sure a lot of people are like get by cranberry juice again. I was too you. I haven't had cranberry juice and a while I know I think in Krant Razz is that one? That's good. because straight cranberry juice was like. To tart or like or you get the cocktail and it's a little bit sweeter but crane razz always always easier sip. CRAN apple I like Cran Apple. Okay My. Commercial or white cranberry peach. Now one was a vibe for. Really. Do you have that with a little you know sprite and vodka you know what I mean that was used to be my turn-up juice that was this all sugar and I would get sick immediately I do I did this did make me wonder if he if there is any vodka in that because of how good he was feeling on this thing I was like that's that would be me if there was vodka n- that thing like the. Feeling either way. Ocean spray needs reach out to this man, a one hundred percent. Yeah. I'm trying to think of how I can do get the same vibe like safely. You know like just to put a fan in my face to have a fake breeze because I don't think I don't trust myself on a skateboard. Get Right. You have skater vibes though I. Mean I ride a skateboard. But if I'm like if I'm doing my version, I'm probably drinking and smoking at the same time. So I want to do it like in a very safe place where I can glide and not be a danger to myself or others or you know he oh, I, just maybe get somebody pulls me like a red wagon. Yoyo pull me Bro Ooh I. Think the theme of this episode we're all gone. We're all reverting back to being like toddlers. I think the other thing is just about the whole pandemic things with. Were I find myself like simplifying a lot of like my own needs to because there's not a lot of ways to get what you want or need right now in the middle of all of this and like seeing videos like this, I'm like that's right. Man Like it's all just about some wind in your face, a little cranberry juice and getting free. This is not like. That's all I need. I need to hop on a flight go to Switzerland. Chocolate and then through a gold bar off a mountain honest on a fucking unsuspecting tour bus or whatever you do out in. Switzerland. But I think there's this. To See this I'm like maybe we can reconnect as a people to know that this is this is like the peak of our existence. It's just a feeling free with a little juice beverage alcoholic or not other what whatever it is water whatever you gotta do and good music. Yeah. Yeah Yeah I feel like I I've. Seen a lot of people in quarantine like learning how to skateboard. Oh, you got a lot of upright aspiring skaters. Yeah. Not Like I don't think like people are trying to be like skaters but just like, yeah, this is the thing that I always wanted to do and you know I think it'll be fun and brings me joy you know yeah one hundred percent. Less him blit bless Nathan. APODACA and like got a ton of followers on tiktok he he does a lot of content with his nieces and nephews I think. So you love. You love to see it. Let's talk about some science. We got to science stories. One that blew my mind. So there are conjoined twins in British Columbia who I think they're like twelve yr so but they are like this very particular type of They share a Phthalic Bridge which is basically the part of the brain that acts as a switchboard that relase like sensory motor signals and so they share the sense of touch and taste and even control one another's limbs or Ken Control One, another's limbs Their names are Tatiana and Krista and Tatiana sees out of both of criticize, can see out of both Christa. Christa, can see out of one of Tatyana 's. And they can hear each other's thoughts. Which is pretty. Crazy. Yeah. It's pretty. Oslo. Okay. Yes like I'm like. Okay. Right seeing that's gotta be a trip. Yeah. I mean bus not because that's how you're used to experiencing life from the beginning but yeah. But it is Ryan like put myself in that space where like doing tricks in shape you like like a magician. Could probably not fuck with them because they could literally be like, okay like they're just talking to the has like artists what we're GONNA do. Yeah. Like this he's GonNa try and pull that card I. Don't know I don't know how it works but that's. What they call it, they call it talking in our heads. So like they recognize that it's different enough that they like can describe it to people and be like, yeah it's like we're having a conversation, our heads buddy al can't hear it. That's so wild. How did they know when they're looking out of their own is versus the like? How do you switch back and forth with is yeah that's a great question. I don't know. Yeah the. Documentary about them this was just a today I learned on the front page of read it and I think the documentary about them came out a couple of years ago. So there is a documentary you can check out but Yeah stope. human existence is wild we take it for granted. It's all we need, and then there is a physicist and his student believe they've squared the Matt. So they're already you've got the professor and the young. person. So you already had the back to the future DOC Brown Mardi vibes. They think that they squared the math of how. You House time travel can be possible and my question is. Is is that even possible or like some kind of COQ dot idea? We like we fucking squared the math man on fucking time travel like that's all of this was this. This is all we were waiting for was what does that even mean like? Sort of theoretically worked out how core. Yeah. They basically, it was theoretically possible in according to Einstein's theories but nobody had ever like done the math to make it work. They've done the math to make it work but then when they give hypothetical scenario of like. philosophically how it's possible like it doesn't really make sense. But I think that's like the problem is that there's not. Speaking of Phthalic bridges I feel like there's not a bridge between people who are just next level like scientific mathematical thinkers and like the people who can like put those thoughts into words that people can understand the salt lake this is there a description of how it will be possible? They're saying. So the the thought experiment they used as if you go back in time to stop covid nineteen from happening, you have then made it so that there's not a event in the future and so you're like. I need to go back in time in the first place and their explanation for that paradox is, but you might catch it while you're doing it so like while you're curing it so you become. Like the first patient is just like a completely insufficient. and. Like dumb explanation. So I don't know if it's them not doing a good job explaining it or the author of this article doing a bad job of like explaining it or understanding it. But I think the only version of time travel that make sense to me is one that involves like the infinite parallel universes where it's all I don't know like the idea that they're just has to be one reality and like the there is no free will and we're all just like inevitably going back to this time line where cove nineteen happened is. Seems like a pretty that that is a back to the future level like misunderstanding of of how. The time space continuum would actually work I mean if they could make the math this workout out, I feel like they should really just work on this vaccine. Exactly. Yeah that'd be. Doing, well, that's not really our space like. I was Kinda the cool professor. This we just Kinda hang out he likes. We'd play Tony. Hawk and kind of like, Hey, man what if we could go back in time on it but I mean that yeah, there so I'd they. Them Up until the point of that paradox where paradigm it's like. Sure. I get I, see what you're saying, and they'll before looking very lynn yearly like well then that's Why even go back in time to prevent the thing from happening but then what's free will what isn't the so many more questions all to say I. Don't trying to think of what I would. Would you go back in time not to change anything. Because we know how that goes just. Just to Peop-. Something real quick. It could even be like five years ago. I will go to peeps out I'm sure but like I wouldn't go back to change anything researcher like what would you want to see like what's something? You're like Damn I? Wish I, solve that. For me it's JFK. All of course it is. The New York airport just like what game feel like such dope air now. The assassination I'd just want where would you put yourself so really observe that's a good question I'd probably be like on the grassy knoll. just to just to eliminate that just to know for sure. Yeah, and I'd just be watching the follow up card to to watch the secret service agent fire off Lick Austat accidental shot. I like that you're going back in in history to like solve these conspiracy theories read and. And then you? Linger. Yeah Yeah Literally. Nobody believes. Any. Literally saw. Dude I. saw it. Yeah and I liked that I'm not saving them. I'm just going back to like see I told you, Bro. Try to be like, Oh, I won the Bet Brian. Donnelly differences. Now, there's like some guy on the grassy knoll with a smug smile on his face. That's me. JFK's like being brutally murdered right and then then you're implicated in. Guiding the. Incan yeah. And then you come back and they're like. What's up killer guy from the JFK thing, right? Yeah. man maybe tell Lee Harvey Oswald to. You know actually that's probably not what I should do with going. Early can only. Don't don't do anything else. Don't shift things. You GotTa let it happen. Just keep a family photo of myself because that's the only thing that matters. That's the only application that matters is my family and Jack the how it affects me in particular right now his ears. When I'm there to have be at front row in Dallas when the president is assassinated I, think of Damn I wish my kids and wife we're here to see this. A threat also nobody after anything like any time travel back in time you immediately affect like everybody who is key child who's conceived from that point forward just because it's like such A. Minute like change of like when I don't know. Right. Yeah. anyways time travel. has about now because everything else is so flipped the president's Gnarly, it's I or will future power you go to where are you going to pass? That's escape. CAST escaped future escape to a skateboard in Idaho. Iranian, it's been so awesome having you extra much co find you and follow you. Can find me on instagram and twitter at Irene, underscore to that's t you. It's my last name easiest way boom, and is there a tweet or some other work of social media you've been enjoying? I love. APARNA. Non cheerless twitter I always think she's so funny. And she tweeted something. During the debate that said this debate is unfortunately between the steam roller with no operator and a Roomba that got stuck in a corner. She had another one of my favorite debates, debate tweets where she was like a drink every time all the time. Fun, Drinking Game Miles people, find you and follow you, and what's tweet you've been enjoying You find me twitter instagram at miles of grey also mother podcasts for Twenty Day fiance like Ninety Day. Fiance stop by for some wicked takes from Sophie Alexandra and I some tweets that I like that I was able to look at one from doctors. It says remember Tom Cruise and Katie Holmes daughter I'm her babysitter and need help. Her. Sister. Another one. Aggressive turn. Love the. Headline. Crate. Then another one is from at 'em UK E. One, zero, one. Oh, one quote tweeting this thing it's like a somebody tweeted like a side by side of an attack like a pizza that you would get like neopolitan pizza in Italy in like a PC gift from like Pizza Hut and this person tweet is like why does Italian pizza looked so bad it. Seems Uneven and disproportionate whereas American pizza is far more balanced in its design and texture and like yes. When his fucking handmade with much better one is shifted out of a factory for someone who just warm up in a super of real quick and then this person's quote was Americans are brainwashed to the most fundamental level and it really is kind of true and just like. This you couldn't even look at a handmade flight. Delicious looking at me like, oh no, it's all like spooky. Unbelievable. Couple tweaks have been enjoying Harrison tweeted during the debate. This is tough. I liked them both I. Like so supervisor on the Hosea. One of my favorite comments after the thing. Great. Them did so well around here. No problems at all. And apartments. Tweet was actually debate drinking game drink every time all the time I butchered it before. You find me on twitter Jack Underscore Brian you can find us on twitter at daily Zeitgeist we're at the daily. On instagram we facebook fan page and website daily Zeitgeist Dot com where we post our episodes in our footnote. Or link off to the information that we talked about today's episode as well as the song we ride out on miles. Out On. All of this is a this is a great intersection of fantastic artists. Blood Orange and tame impala allow is going with the. More, actually tell me less because I just liked that I'll say, yes, anything that's blood or entertainment politics is the remix of borderline by Tame Impala. By Blood Orange and you know just that little blood orange take on it a little. The treatment is is wonderful. They've slowed down Kevin Parker's vocals. So little chopped and screwed ish and just you know delivers an entirely new five for that track. So Yep, this is a good one borderline blood orange remix. All, right. Well, the daily Zeitgeist production by heart radio from our podcast from my heart radio visit the iheartradio. APP Apple podcast or wherever you listen to your favorite shows. That is GonNa do it for this morning will be back with afternoon to tell you what's trending. I people jet here. Maybe you know me as Mayor Pete. We. Know that this the first year of the twenty twenties has been one of Kane's anguish but I believe now is the beginning of America's deciding decade a time that will present leaders and all Americans with decisions that will shape life in this country for the rest of this century. In my new PODCAST, I'll be talking to people from every field whose ideas and actions will shape the era that is about to begin. Everything through a racial lip. Perpetuate systemic racism or is it going to help dismantle while the rest of the country elected officials have to start doing that they have to know what systemic racism is we people protest in a country that means they still love it enough but they still believe changes pots. Hope that we are actually going to figure out how to allow people to be free hearted free thinkers listen to the deciding decade on the iheartradio APP apple podcasts or wherever you get podcasts. Piece to the planet Chalamet God here, and it is a privilege and honor to be able to introduce to you a new podcast crates shot no chaser hosted by queen named Tesla Figaro debut on my new black effect podcast network on iheartradio. She is the hood whisperer in game politics and you won't take it. She give it to you straight shot no chaser. You've been warned which you will be informed. This is Tesla favor out. The truth is hard to swallow. Will I have learned that the more you consume the truth the easier to digest the truth is an acquired taste. I'm GonNa give you the truth one shot glass that'll time I want to light a fire in your soul a fire that no one can put out a fire that empowers you to speak to stand up and to affirm your rightful purpose in this world. Oh, my podcast will cover A. Number of topics, politics, black lifestyle, racial justice in food for the soul to inspire you my guest will include everyone gets us past US politicians activists you name it they pull enough. So come sip distract me and like I always say you can either use the lose it but I can't make choose it subscribe now and listen to straight shot. No chaser would Tesla Figaro on the iheartradio APP apple podcasts or wherever you get your podcast.
Deal or no deal?
"I'm just in Ho with marketplace, the economy is changing so fast it's hard to keep up. So our latest podcast is here to help it's called the marketplace minute give us just sixty seconds and we'll bring you the latest on what's happening in the economy three times a day market updates business news in hell the numbers affect your personal economy. We'll tell you what you need to know and why it matters just ask your smart speaker to play the marketplace minute or find it wherever you get your podcasts. Lipid. There we go or here we are. Here we are. We are. We is being really Adams. Is Thursday molly still out Tim believes back for today and tomorrow we doing? I mean it's a holiday grace. kind of it kind although can. Tell by my. Yes. I I have to say it took me quite some time to find a make me smile wasn't the very obvious. You know fly on pencils head joke. We. Can't do it. We've been cracking jokes about that all day even though it was a very serious debate and there were other very meaningful things that came out of it. But of course, that's the narrative. But Anyway we will start with the real news fix and then the make me smile that I eventually came up with and. I think yours is. News Year. So why don't you go ahead show? From axios today a newsletter and this item written by the Very Jonathan Swan he says two sources and this is a quote trump was spooked after seeing the instant drop in the stock market after his tweet calling off negotiations on the package he was spooked by it and also by the intense backlash and since directed Treasury Secretary Steven Mnuchin to push more comprehensive relief built before the election I hate to use vulgarities on this podcast and I I know I can but I get yelled at when we get the or at least I used to maybe there's new rules under Bridget Boehner. His Miller it's unbelievable. Anyway. I'm going to call bs just straight up bs because president trump has manipulated the stock market I cannot tell you how many times on China trade deals on tax packages on take your pick all the way to the always to the upside and the idea that he didn't anticipate that the stock market was going to crater something like six hundred points when he went out and said, I am directing my people to call off negotiations until we get after the election, it's it's it's simply not credible and I just think that's who also sorry parenthetically just have. To say this. There's not a deal coming because and I will defer to you kimberly Adams washington-based reporter for marketplace I if you're going to correct me but here's what I think I. Think the President now has decided he wants to deal to help him with the election I think Pelosi wants to deal because Democrats passed tune now or maybe they pass wanted to half I guess the heroes acting cares. act. Church Treasury Secretary Mnuchin wants to deal because he likes to be known as deal maker. I. Don't think Senate Republicans though necessarily are willing to spend the money do you by that? I mean, yes. But maybe not necessarily for the same reasons I, think there are just fundamental disagreements. On the hill about how to spend to stimulate the economy I think there is a broad-based agreement that something needs to get done but the white people just cannot agree and there's zero incentive to compromise this close to the election now in in terms of trump and what he said and what it did to the markets I mean. Let's be generous and say he's a bit under the weather at the moment. yes. That would be fair. Trump and the markets is is something that obviously you've talked about on the show to this whole presidency. It's. Kinda does blow the mind but also. The. Thing that I always stick on is just. It's such a small part of the economy. You always say stock market is not the economy, but in particular, the part of the economy that that movement relates to just reflects what a small piece of the country trump is sort of responding to if that makes any sense. And so. Yes, it's it's it's wild that trump manipulates the stock market, but then the consequences of that manipulation. Affect everybody else including the people who haven't been able to take advantage of the upsides of the market going up despite the pandemic so. I don't know. I. I. Don't know the deal is coming. So to your point in, and then we can move on I. got an email from a guy who works on. Capitol Hill. Today he works in a Republican actually can go congresswoman's office. And here's what he said about the deal and and and we can make of this. What we will the Senate is philosophically opposed to New York City California bailout rite aid for states is a big deal in this proposal relief package and cannot get sixty votes for at the White House can get a lot done, but this is a line in the sand for too many people up here. So I I don't know the details coming at all. Yeah. And meanwhile my news fix, which is just these jobs numbers. You know. We're stuck here re and we talked about this I, think the the last round that you and I were on together about this is just where we're gonNA live for a bit about you know just going to continue to have these you know eight hundred to eight, hundred, thousand to a million people you know filing for unemployment initial claims for unemployment every single week I mean It's It's crazy. The stuff that we've normalized in this pandemic normalized hundreds or sometimes more than a thousand people dying every day of covid nineteen we've normalized. Eight hundred fifty thousand people a week filing for unemployment and every day we're getting news about these big companies, not just laying off hundreds of people but laying off thousands of people or or you know today what was at Warner Lia ahead that? I had that article in. These are the ripple effects that you and I and others were talking about early on in the pandemic. It's like, yes, people in the food service industry are losing their jobs right now because restaurants are closed, but that is going to affect you know tax revenues as we talked about in our deep dive the other day that is going to then affect people's ability to go on vacation hand the pandemic blocking you know the lockdowns and people not wanting to go to movie theaters not wanting to theme parks the ripple effects of this pandemic just I don't think are done in the economy and and. That is concerning. And I think it's getting lost especially lately in the intensification of all the Fire Hose, right the president's infection on the campaign and the debate and all of that stuff I just think the real impact of this which usually organizations like ours and other journalistic enterprises are able to keep on the front burner people's consciousness. we just can't break through now you know and I think that's a real shame. And I think that's also why you have. People latching onto these seemingly like trivial things like why did everyone WanNa talk about the fly on pence's head and Bait because God forbid bid we focus on the real issues that are just so overwhelming that we just cannot deal. I mean bridget. What kind of country are we in that we needed that moment right? Right for sure. For sure? Just like we need to make me smile right now. Up in. A. Okay. So here's mine. It's a follow up from the other day. Nathan up a Dhaka the Talker who did that video of himself skateboarding. Shooting video drinking the cranberry stuff. I talked about how like Mick fleetwood had done it because he was singing a fleet Mac song and then the army did with helicopter some guy with little pumpkin. Head on his head did anyway. So got lots of viral bust ocean spray being the really savvy marketing people that they are got together with a local car dealer in Arizona where Mr Apodaca lives arranged to get him a new truck and I'll explain why this is relevant in a minute. that was loaded with a truck bed full of ocean spray juice. So props the ocean spray for knowing a viral moment when it happens but here's what I wanted to mention this. I hadn't realized when I first saw this video that the reason he was doing this video was because he was on his way to work in a warehouse and his card broken down, and he didn't WanNa be lead for work. So he shot this video on his longboard as he was long boarding the work. So then in theory, he wouldn't docked today's pay or maybe looses GE- Because his car broke down and I just need to inject that note of labor market realism into what is a a really fun and happy story. But it's got its roots in the current state of the American labor force not the be all down in the make me smile moment. Sorry that's that's the reality of this thing. Anyway. It's cool. I might have to call that fail as make. You. Know? No no no. No No. Oh man to look. First of all, it was it was it was Idaho Not Arizona. It's it's he was on his way to work that Charleston is killing me man. You guys can't seem. I don't know if I'm going to do much better because mine made me smile just because it's so grim and realistic. Speaking of Clever Marketing? HOTELS DOT COM is offering a stay in a underground cave from November second to seven so that you can live under a rock. The. You know. TO HELP PEOPLE ESCAPE FROM ELECTION STRESS DISORDER Pretty good right now. It's almost unfathomable. How crazy in the next twenty six days they're going to be honestly. Actually I think. The thing is we've been voting for awhile now. Oh yes. So Early, voting has already started. It's you know. The sort of standard election night and rush to the election things are just it's it's diluted a bit this time around I mean, we still do it because that's just the rhythm that were in an media and politics in Washington but the actual emphasis up my mother's already voted. Most of the people I know have already voted, and so it's Kinda just like Yeah. Run to the election day that even the most people are not sure a lot of people have already been I. I read five point six million as of today, and it will certainly go up I just. I. So yeah, that's all real and that's all happening but I just think to the rhythms you spoke of not only our our press and people in and society geared toward election day. So to our campaigns and they're going to drive this straight through to that Tuesday night even though unless it's a blow out, we're not going to have results in it's going to take awhile I just think it's going to be in increasing levels of intensiveness craziness I just I I don't see that going any other way. Okay. So claiming Iraq early grow claim your rock early and with that we are out of here tomorrow economics on TAP. It's Friday Youtube livestream as well. Three, thirty, Pacific Time six, thirty eastern and whatever it is in Saint Louis in the middle of the country can't wait till. Then though we do have a newsletter comes through your inbox early early early Friday morning sign up but marketplace dot org slash newsletters tomorrow by the way going to be a good one. Erica. Tells me apparently doing the numbers on why? So many Netflix's originals get cancelled after just two seasons which seems to me to be Quirky, but I'll read it and find out. All I'm saying yeah. For. Sure. Make me smart is produced and directed by Mercer Cabrera Tony. Wagner is our digital producer Ben heck code is a video producer. Ethan parrots is video intern and as I mentioned Erica Phillips, the newsletter and the make me smart skill on your smart device. Charlton Thorpe as I believe I've mentioned program today Ben Tolliday. Daniel. Ramirez that our theme Music Bridge Partners Senior Producer who's getting ready by the way to head out on family leave downtown. The Amazing Damn. Got Back and family leave. Is GonNA fill in for there's a lot going on around here. Executive Director demand. She's back. You know. So I guess that's up your heart don this attorney of and also yes executive director legit forgot yesterday. That's awesome. Why does? This is so funny to. DONNAS lacking. Through Whatever? We're all remote forever? Yes. Hi leavening through compared to your. On Thursday October fifteen making smart celebrates its three hundred episode. Now, don't tell molly but we want to surprise them with something special from youth. We want to hear how we've made you smart in the past three hundred episodes. So tell us something you've learned from. Mali Record your answers a voice memo on your smartphone and send it to us at make them smart at marketplace dot Org. And as always thank you for listening supporting this show.
Tweet N Destroy, DoggFace420 Wins 10.8.20
"The. As an election year like no other heats up, TURNED MSNBC for the context and clarity you need for big debate nights election-night daily developments at the team at MSNBC will hook connect the dots Rachel Meadow Echo Wallace Joy Reid and Brian Williams host coverage the pivotal moments Steve Kornacki breaks down the latest data the big board and the road warriors are embedded with the candidates as they make their final appeal to voters. Sprint to election news here. WATCHING MSNBC. Target each item you put in your cart brings more good to life like coffee brand that more is to black business natural laundry detergent that puts a lighter load on the planet wheelchair friendly Halloween costumes that said, make the lead in motion and make up at celebrates beauty in every shade. Here, the good you want is always within reach because at target we believe in good we can all afford. Hello the Internet, and welcome to season one, fifty, four episode for daily. Reduction, of iheartradio this is a podcast where we take a deep dive into America shared counter snus and say officially off the top fuck, the coke brothers, fuck fuck. Fuck Rush Limbaugh Fuck, Ben Shapiro Fuck Tucker Carlson funded it's Thursday. I guess we should also add gets the place where we track the President Psychosis over the past couple of weeks. With us. It's Thursday October eight, twenty twenty names, Jack O'Brien ak. Got It bad. Got It. Bad Guy bed hopper gene wilder this courtesy of Kristi Yamaguchi. and. I'm thrilled to be joined as always fine. My co-host. Mr Miles. Cool SOMMA. Once told me she was gonNA roll me a blonde dead I. could give rarely fucked up with C. was looking Klein on. Earth the on. Their side of her nose is shot to my other AKA when I'm your boy who Alma experimental lagging these artists shoutout to fell sky heist on the discord would the AKA entitled amid I was like I'm not really on the twitter or instagram in Austin self preservation mode and thank you to everyone be like. Just check out the the the discourse there's people just throw them up there. You don't have to see like like alright means in all kinds of weird. Shit. So a shutout, the offer that. You have all right names are men. She's No not always oh, but you know you, you encounter them on social media frazier. Followed when you follow the right accounts, I've got a very itchy finger The hell out of people. So a very artificial environment on on twitter. Anyway look like so I make it look like it's nineteen ninety-three Basic Zach it's really Cool. anyways gang get ready for a frontal lambert me because. We, are joined by the. The talented Molly Lambert. What's up what's up with? You guys ready to get your your face off Oh, fuck yeah fully. Fit. Off. Molly how what's new I guess what you know it was on sky was on fire and. Now the air's Kinda bad and hanging out inside just gotTa make podcasts you. GotTa make them cast. GotTa, cast them pods was the latest going on on night call over on night cau- of our night call. We've been talking about the vowel lot the nexium documentary and We've been taking some great calls about the new age to Q. and on pipeline. Which is? You Know Yoga, ladies, Yoga and wellness. Start getting into like anti vaccine, and then it's just a hop skip and a jump to kyun on. Wow that make how interesting it's happened I. Didn't I didn't realize what a nice pair that was together. Pair so nicely together. An OAK finish. Very. Spooky. Hooky. In Oklahoma and Tree hugger they pair together All right molly. We're going to get to know you a little bit better in a moment. First, we're going to tell our listeners a few of the things we're talking about today. We Are we just have a section on our dock. Now called what the fuck was that continued. We're just going to check in with what the president is up to apparently still struggling to breathe according to white. House aides not according to his doctors who say that he has not shown even the slightest symptom of covid. In the past twenty, four hours we're going to check in with some psychiatrists who believe that the president meets the criteria for being locked away. We're going to. Check. In with the side effects of the steroids because we were, we were even doubting ourselves. We were like wait steroids that sounds like the side effects of the like Arnold Schwarzenegger Bodybuilder Steroids. Didn't take steroids you idiot. That's right. My bad. I. We did a little bit of a deep dive into the actual side effects of the quarter. that. The president is on it is what we thought was we are going to check in with what the president saying about economic relief for. The country or not. Or Not saying we're GONNA talk about Martha mcsally. We're GONNA talk that how Cunanan is interpreting the president's diagnosis. We're GONNA talk about dog face four, twenty, all of that plenty more. But I Mali what is something from your search history that's revealing about who you are. I'll just be straight with you guys. I was looking up stuff about the unabomber last night. Watched the documentary. Documentary. It's called the UNI bomber in his own words. Oh Yeah. Yeah Right It's twenty eighteen. It is super good and super interesting and. In a way, very timely about environmental issues. So look at. Give it a look up. Not Endorsing not endorsing bombing. No but endorsing documentaries. Yes. Especially, not endorsing those bombings 'cause I mean the guy builds a shit bomb but man has manifesto. We're doing what a vision for the future Hong Check it out just going on like echo fascism and its corollary it's good corollary. A. And and he has the Super Villain origin story that is like mind blowing. It's truly. His story is one of the most amazing stories. I've always been obsessed with Ted Kaczynski. That's why at cracked our version of like the twitter egg where you don't have. Posted a picture of yourself was the Yuna bobber sketch for most of the of the site I think. Looks like every I. Exactly, so I think did they do enough Scott like sketches like sketch comedy about the unabomber sketch like who that guy was that feels like it would have that gave you hours of terrible sketch comedy of like dude who is like I'm just as scared I'm just a roller skater man. And they got me mixed up and this is yes my little my my s curl got. This became the face of terror. I'm just a peace loving roller skate. I don't know I. I, I always get the biggest kick looking out at that Scott. I mean it's like a very blandly handsome man brock in a Hoodie. Well, before its time and then like aviators and a mustache like those are all things that are mostly cool. Now, I just love police, sketches and general. So good. I just want that job. Yeah. That's the person that. Is there any background on like the person that gave the description that led to that sketch like how we ended up with that sketch? Yeah. It was somebody who saw one of the bombs being deposited it was like in the parking lot of a electron store or something. Targeted academics but some just like people who are making technology and so it was like not the guy who who picked up the bomb got fucked up by it but a different person working at that store or that officer whatever who saw somebody in the parking lot like shortly beforehand ray. Wow. Okay I'm just saying re-watch Terminator Two. You know the way they're going back and back in time to take out a the people who are going to build the destruction of our future. I should not be that headed to the unabomber. I'm sorry I'm sorry like Yo dude he's like he's like a terminator if you really think about it. All right. Cocker about the UNI bomber. Brought that. Energy end yeah. Yeah I've Been Lambert, amazed? Is. That a thing you should. You should maybe trademark just made it. Yeah, that's me. That's going to be shocked Jack Show. Just sipping LAMBRUSCO. What is something you think is overrated molly. overrated. God I should have thought about this more because I knew I was coming on I thought Oh my underrated i. Do under Ada first let's do that underrated. I'm going to stay clean air. All about right now is. Breathing in some some good old clean air that. Doesn't hit the In the in the bad zone. Oh. My God, I was talking to somebody. And they were talking about where they went the first thing. I said, what was what was the? Over there. And they said that Shit was ten. Like you Bad. Yeah Not really and We. Got A call from Australia on night call. That was really great from somebody about a Q. I being like it's a lot of it's bullshit the. Monitors are averaging things, and so they're not accurate and she got it. They said the one to use his purple air, which is the one I have been using because it's like to the minute tells you what the? But, it's also great because they were Australian. So they were like apple APP. You know pat play pepple. I'm going to say overrated. BINGE-WATCHING I'm so fucking tired of binge watching. And is that because you've been doing a lot of it or because you've just seen the side effects takeover I'd say both I think when we first relate go, we're going to be inside a lot. It was like we'll find. We'll just watch lots of stuff and now I'm just like I JUST WANNA go crawl around on the ground touch touch the earth you know. Just get back in touch. How how long did it take before? Did you immediately feel like binge-watching wasn't GonNa work or did you really give it a go and then you're like I should give it a go I mean I'm I'm watching so much stuff still, right? Right but it's like I'll reach a point where it has no effect anymore. Like chain smoking is just like, Oh, it's never gonNa feel as good as that first one, you're just trying to get something back. Right. John. The Dragon. Yes. Have you thought like as a kid right? Like I remember always being told like you cannot watch all this TV like fucking you up get the fuck like Oh yeah. It and then I feel like that sort of lack of access to one to watch. TV. When I wanted however I wanted gave way probably to like our generation like starting to Binge Watch because almost like Oh. Yeah Mambo I'm not going to watch an entire fucking season of a show sitting down watch this shit mom out. I was not allowed to have a TV in my room I like moved into my brother and I shared a room, and then when we split split up rooms, it was like one of us was gonNA move into a room that had a TV in it. But if it was me, they were GonNa, take it away. Couldn't be trusted can be trusted my brother moved in that room and they they're like He can have the TV 'cause he's got self control with that. He's not going to stay up all night watching TV. They're right they were totally. Jobs on. Them. Also it's not necessarily like fully air fault also like. I mean, there's just been more opportunities to like create TV shows and see what succeed slake. When you look back at like eighty TV it's pretty bad and now they're making better TV and they're also they've combined it with the data. The technology gives us. Say I'M GONNA. Say. TV is always the same ratio of good to bad. Of It yeah. Like maybe there's slightly more good stuff now, but there's so much more bad stuff too. Yeah. Yeah. That's true. There's still just as many. Griff tres own production companies who like. Yeah ladies. The. Eighties is only like twelve coke heads. You needed to know to get show right and now there's like three thousand of. Many ways the filter has begun. There's not as much a fine mesh that we're using to process how ideas anymore. Yeah. But you're still were were better now we have better technology for finding the really addictive shows. We're like, oh, man, it's so addictive. You gotTA check it out because I want time to pass. Your in an existential crisis of late capitalism. Now, I think what miles is saying is like you would have had the same experience just main lining a bunch of Alf. Right. Yeah Opportunity to watch all of Alpha and see how Alfred Resolves Graham but. What was that like comedies are sitcoms were the most popular thing and those are inherently like they resolve the conflict and go back reset at the end of every episode right whereas the now to part very special episode that's true. Okay Fair enough those funky open like there is no respect in syndication and they would play a two parter and only play like part two out of nowhere part one but not part two of them. Were invented by cheers I found out. Cheers invented part episodes and they were like, sorry sorry all for doing that. Because of what mile set because they don't go in syndication usually. Yeah it to see it see the shot Mister Burns episodes out of order you never find out. Oh, my God. No you can't do that. It's funny because we were just talking about Mister Burns yesterday Mr. Burns man he's between the spruce goose reference of trump trying to get in his SUV ride with the secret service or even with his deck Samatha zone becoming like Mr Burns longevity shots where they thought he was the alien There's big burns energy right now. I mean we have so much so many fictional characters. Those are like Greek gods where they the really you know lasting ones are the are the things that really connect with our collective unconscious and Mr. Burns, I think is, is Arizona's. Just an unkillable. Uber greedy billionaire. That goes against my theory that I've always had, which is that the Clintons are ours Houston Hera. The clothes. Okay. Yeah. uh-huh. I know how the Greek myths are always like Oh Zeus is like fucking around and then his wife finds out even. Swan. Yeah. Also. Like. No was it. If I was, why would I transform them right now out of anger it's like that's not a good defense just like playing pranks on people. goofs. Finally. Molly would is a myth with something. People is true. You know to be false or vice versa. A myth is that the McDonald's ice cream machine will be working. Out there. When you get? Yeah. When you try to go get the J.. Bowden meal. Follow up. Yeah J.. Missed that trending dude. the CACTUS Jack Meal, the Travis Scott Meal, which is just a bacon cheeseburger with a sprite and fries. J Belvin meal which I believe is actually deal if like a big Mac an Oreo mcflurry and fries, you get an Oreo mcflurry instead of the drink for the same price site. It's a myth because that ice cream machines not going to be working. WORKED YEAH Theoretically you. Just love that instead of doing anything actually interesting or good. They're just like we're going to get a bunch of famous people to tell us their McDonald's or and then we're going to sell that as a celebrity order I. Mean What would you guys? What with the Zeitgeist meal. So? I would say that it would definitely be negotiation because miles and I don't have exactly the same taste in things such as fries his a he likes done. Well, she fry. I am. He's a mush boy I like my fries nice and crispy. So I would I would give you sandwich miles if you would allow me to make the fries well done. Yeah. Yeah. That's fine. Okay. That insistent on the front but you the FRY ordering that I care about in. Order fries like a FRY wellness at McDonald's Kanye. Yeah you can. You can. Yeah. Okay. Well, I gotta go I. GotTa go to McDonald's and you can order the new batch of fries to or yeah you know if it was a sandwich. You know I'm you know me I'm nasty I like fish where were this subway? Love. OLE-OLE O. Fish baby you know what I mean. So I think or mix surf and turf actually it'd be. It'd be the double quarter pounder with the filet o fish patty in between and then you acid. Can firmly disrupt everybody on your commute that would be too hard for the we're we're giving the workers too much work. So maybe okay. Then it would just be a double quarter pounder and the fillet fish, and then the people can do it the themselves if it is in, it's like me because I'm high. So it's not it's going to be one scene. So it's GonNa be like. Fish and ten spicy nuggets boom. Yeah. Yeah, that's what we're hearing. And we're all frontline but also the thing where you just get the ice cream or you just get a mcflurry playing with the Apple Pie and sometimes. In there for you. If if you know somebody that works there because we saw the, you know back in the when your boys we were looking at the drive through your blend apple pie up whoo in otherwise it's not just yet or just get the. Shit and go home and just fucking stabbed the shit out of it in the cup in eat that. Shit. Okay ooh We but it in the. Gotten. A mcflurry without asking for extra of whatever the fixing his is always. I- 'cause I'm a fancy boy. I'll spend that extra. Would I just WanNa? Little extra filling. Ain't nothing for the flex stras. You know what? I mean. That's right. That's right. How about you? To me those meal, the Lamb Lambert, the me. Just like a hundred mcnuggets. Right. Replace those fries with more mcnuggets maybe. Maybe, like that apple slices just for like extra chaos energy. That's my favorite bargaining. When you go to McDonald's you get the wild ass seven thousand calorie order and drink like let me get the dishonesty water. Visit Doing. Dishonesty will actually I will say. I probably wouldn't pick. McDonalds. If if this, really like the Molly Lambert fast-food endorsement I would want like a del Taco. TACO. Bell Wow. Now del Taco Fuck Taco Bell, and they have the weirdest novelty things at del Taco lately just like they add the weirdest extras I feel like in the arms race of Fast Food Jack in the box and the other kind of non McDonald's ones at all kinds of weird. Bonus item motor. Yes. But they had this thing they'll talk that was essentially Boba Soda Boba. And it worked Oh my God, it was called hoppers. Look like. Relax. It comes in two flavors and one of them is like sprite with Cherry Boba? So it's like turns into a cherry spray. As you drink the Boba and the Little Cherry Bogus pop in the soda it was so good. Dan. If. We could go cross platform of meals like my side would definitely be to Jack in the box. tacos might be my favorite fast food item. Oh, I was just gonNa say like it just writes itself Jack O'Brien. There you go you now. Jack Tocco Jacko, the bucks if you could go super local like to the point where it wasn't a fast food chain we go. No this is literally me. This is my order you never heard of this place, but this is how the fuck I get down what would that be? I mean mine would be Mecca Mangoes Jersey shore pizza just a cheese slice. Yeah that's too hard of a question miles. Well. Yeah. I mean this could be an entire podcast type. Yeah, we're just going. To be like like fifteen minutes of me and miles talking about like what's the ideal Henry's Order Right Right Mike God pre move Henry's pre move Henry's premium. Didn't hit the same year I. Think the one thing would be I would be like something about Zan coup. I gotta get my chicken Oh yeah. That's my. Man Anyway. WE'VE ACTRESS Endorsement Digress that's kind of what we do for a living All right. Let's take a quick break and we'll be right back. Hey Miles it back from where thank you interrupted me. Yeah I was listening to something. Okay go on. Yeah. I have that ability to take over your desktop. Yeah it's it's a little unnerving I. Don't know what programs you put on my computer, but you have yes you've granted yourself that ability just pop in on me and somehow my microphone is on and then we end up talking about something. Well today I wanNA talk to you about a product that is helping us bring the daily Zeitgeist to people in more ways than one their sponsor. They are also one of the products that I use to give my brain the fuel it needs water rounds. Sounds like I'm talking about a substance I am in fact talking about audible yes. Yeah. You guys know about audible leading provider of spoken word entertainment and audio books. I have too many audio books going right now. Alright. I've got Berlin Alexanderplatz we wish to inform you that tomorrow we will be killed with our families. I got Sapiens I got other up blessing stuff. Yeah. Yeah Fun Yeah I'm listening to a nine woman by Bell Hooks, which is really as seminal piece of black feminist writing Sometimes I've read it I want to hear it because like it's interesting how much you can pick up using your eyes versus your ears sometimes totally. Different experiences I have done the same thing with books that I've read with my eyes and then reread with my ears and you pick up new stuff. That's a great point miles. Thank you. Thank you. You're welcome. I also want to talk about stories DOT AUDIBLE DOT COM I've taken a couple of road trips. Now, there were no longer flying with the kiddos and stories on audible Dot Com has the Winnie the Pooh stories for free. No strings attached. So my kid 'n sync to Winnie the Pooh though is that a? Oh Yeah it's the one with. Bye Bye bye on it but I digress. Okay. anyways it is. It's a great product. It's a great resource. These are these are awesome tools. We get it. We get it. What can we hope designed gang with though for people who aren't up on the audible? So what we can offer them miles I'm so glad you asked is guys go visit audible dot com slash td's e or text td to five hundred, five, hundred for a free trial again, that is audible. Dot Com slash td or text td to five hundred, five hundred is there anything more credible than the smell of McDonald's fries? If someone's hiding an order of fries, they're never hiding it well, it only takes one with to recognize McDonald's world-famous fries one whiff to trigger a Frie- craving that will only be satisfied the McDonald's way. So stand up if you would like to taste the smell of a McDonald's fry right now. Did you just stand because if you did then you earn yourself a trip to the McDonald's drive-thru for your own steamy carton of crispy golden goodness Andrew Remember if you're going to McDonald's and your friend says, they don't want fries get them the fries unless you want your fries to be their fries. And were back and We've just had a exhibit A. that the Secret works as we were talking about Henry's tacos Dj Daniels roommate was like Y'all I'm hitting Henry's Tacos a pick up anything that's wild. Wild. We got the magic. Yeah. So join our Colt won't you all right Let's Do, what the fuck was that part seven, thousand President Donald Trump is apparently struggling to breathe but not admitting that. So just like being a big tough guy while not being really able to breathe. His aides are speculating that part of the reason that he immediately removed as facemask was because he doesn't seem. Like he's breathing so well, and so they he needed to get better oxygen come and do his face. What a? That's the phaser our now like the the leaks are basically them talking shit about him like bad health. They're like, honestly that full took the mask off because he was sucking matter honest radio. But can you can we do this anonymously? Thanks. Jerry like grave concern for the ability to be. Nodded he's fooling. He's fucking around. That's all bullshit. there's a Yale psychiatrist who thinks that he should be committed She says that socio apathy is dangerous in part because out of envy of other human beings for having human characteristics, it actively desires people to suffer and die. And so the idea is that. The thing she saw I think in this latest round of you know irrational. Terrifying behavior was that he seemed to really get a kick out of putting people's lives in danger when he took off his mask and was like you know giving recommendations that are countered the you know health advice of actual doctors and scientists he seems to do physically be getting A. Charge out of that the man is a troll. Yeah. Has Anyone talked about his new accent? Am I the only one that can't get over his speaking style from that weird balcony video is it more accented like deeper new? York. Accent since weird it's just like it's not. It's this. It's like he's feels he's playing a character feels like he's acting or something he's pronuncia enunciation of certain words strikes me as different. He's doing an impression of the Alec Baldwin Impression of himself. Dow, which is the greatest impression. We still agree he out. Bald. Nailing it Thank. Why do I sound like Oh yeah. Alec Baldwin Things we know about him is he's never gotten drunk or even had a drink I think and trump. Yeah really. Yeah. Yeah Yeah I just like w well, W was was a dry drunk is a dry drunker You know cover recovered alcoholic I think trump was never any like just never interested him do you think that's just because he hates losing control? I think he also saw his brother drank himself to death and was like I don't WanNa do that but then yeah the. I. Think There's the control aspect of it, and also he's it's not like a moral thing because he also has been. Blown rails of adderall for since the eighties. Yeah I mean. That's what I have always thought. was he he gives off like speed freak vibes. Richer. Similar to the Nazis were all blowing rails of speed constantly like that is the thing that will make you not have empathy. Yeah exactly. Yeah. TR- Hitler was also very anti intoxicants up until the end when he started getting really into speed and then heroin combinations. Vegetarian as love to point out. I. Mean there's a lot of like animal rights racists, right? Right yeah. As you talked about the pipeline yeah that's a big part of the pipeline. They're like Oh we gotta Save the Children By. Killing everyone else. Yeah. So I. The reason I bring up his teetotalling is that I do think that for somebody like that WHO's in their seventies and only has really experience with intoxicants like take them up a notch something like the side effects from these steroids might be you know hitting a little bit different might be causing. Accent changes you think he's getting loopy. Oh. Yeah, he seems loopy seem slightly loopy to me and guys don't quote me on this but this guy seeing. GotTa. Have you seen these clips? He looks like a dude who has just like. Maybe, United Star Trek when they beam you down or beam you up somewhere from the first. He looks like dude who got beamed down for the first time he's still kind of dealing with like the trip that is. WHOA okay. Okay. I'm here read up that happened. Alright. You're Syria Donald that was a little trippy but do this he's still it feels like a process of finding his feet but also trying to assert that his feet are firmly on the ground. So it just makes for this very like off balanced performance in yet the it could quite a performance. Yeah we had a listener right in and say they thought we were mixing up like the type of steroids he was on and that we were just like confusing the corticosteroids with anabolic steroids and it's actually like a that's what I thought too I was like wait. Like medical steroids don't make you into like a royd raging. person but he like apparently this specific steroid like people have been writing about it called DECA method zone and. Like people were writing about how they were prescribed it for hearing loss and they're like I remember feeling just like trump for the first few days better than I'd ever felt my life but there were several important differences between me and trump I was not in charge of the free world. My worst decision was eating five bowls of cereal in front of the refrigerator at three M which by the way he did the one of the things that is Dr pointed to to be like he's back baby was that he ate like five plates of dinner in the hospital ally hungry boy. He just like Hal's like five dinners all at once they treating him like a fucking newborn panda. Why isn't like the standard for how well doing? He ate like five. Mexi melts into an down a two liter of mountain dew you should've seen them it. The boy. Just real quick before we move on from the side effects, the Mayo Clinic says although disturbances of mood, cognition, sleep and behavior as well as frank delirium, they keep going it frank delirium, which is I guess like just straight up and down nobody's. Even even the most sober. I'd persons like that is delirium or even psychosis are possible. The most common adverse effects of short term corticosteroid therapy are euphoria and hippo mania, which is not related to being hungry hungry hippo but just it's basically another word for it's hype and it's just another word for being euphoric. Yeah. So that's just all worth keeping in mind as we view, the president's long tweets switches about how everything is love and how he's GonNa win and how none of none of the polls are telling the truth. Right or just even like how on one hand right AIDS are like Yo this dude is struggling to have breaths and then you get these other reports where they're saying like all his vitals are fantastic. It's everything is normal. To have this happening regardless of what the medications are doing like this should be just such a larger issue rather than being electroshock forgotten man he's burning up on reentry but like we can't talk and say anything because if he learns that. Like. It's it's It's all bad. It's all bad. It's all bad like it doesn't matter like when you when you're just when you're playing secrets like a poker hand with somebody the state of their health because either like it does affect how the country's run on some level. It's yeah. Is Is Super Spooky October. America's GonNa Shit itself to death on the toilet like Elvis because we're gonNA die from the Ip Syndrome of doctors not being able to tell famous big awesome person the truth about their own health. So With regards to the consequences of his you know state of mind He had some kind of he gave the world a little bit of whiplash yesterday with his takes on debt relief and economic aid for people who are suffering through the depression caused by his handling of the corona buyers. And even you have people saying, Hey, you need to stimulate the economy because you know for all so much of it is dependent on consumer spending I don't know how you think this thing works. It's sort of built this way and it shouldn't be a surprise that it's all happening like this and he's even From the beginning he he wanted to help he didn't want help Vince yesterday are on Tuesday just straight up just saying. To you know Nancy Pelosi is asking for two point, four trillion dollars to bailout out poorly run high crime Democrat states money that is in no way related to covid nineteen goes on and on saying I am rejecting their request and looking to the future of our country instructed my representatives to stop negotiating until after the election. When immediately after win, we will pass a major stimulus bill that focuses on hardworking Americans and small business I have asked and just left this ellipses and then the stock market crashed four hundred points because they're like Oh. This motherfucker does not know how any of this works. It's always been that like is back with the follow. You should've seen the graph of the tweet like you know obviously would be cool to know anything about how to be in the high stakes game of the stock market. But like anyone could watch the the timeline of one, the tweet went and it just go. And say, Oh that's right. That's how that works. Sometimes when the President says I am going to let this thing burn that doesn't actually help. So the Dow crash and then hours later he's like the House and Senate should immediately approve twenty five billion dollars for airline payrolls aboard and one hundred, billion, billion dollars per paycheck protection for small business i. Am then he also said if I am sent a standalone bill for stimulus checks, twelve, hundred dollars, they will go out for our great people immediately, I am ready to sign right now are you listening Nancy and then starts tagging adding all these people like Chuck Schumer Nancy Pelosi in his tweet so. Know everyone's like bread. This is the only thing that was only not only eighty percent fucked up the economy like twenty percent at least. But every other thing he could try and hang his animals like one billion percent fucked. So to even go this route was so confounding of saying like why At first, you were trying to play it like it was the Democrats that were holding it up but then you come outright and saying Nah Man I'm done with this shit and then you come back just a mere it's. I like I I feel like he would even do this before the Cova to like it's just a very. Short sighted shit. Yeah everybody who's being like always being so crazy after the covert it's like he was being so crazy the whole time. It has been a time when he was like stable seemed stable. He just did go from zero zero tweets for a couple of days and being in. Know. Like Kanye again, right to just. I he's probably. y'All he will start like tweeting out pages of like top secret documents like fucking Kanye and his record contract. He's like, UNC, check this out. This is from the CIA. This is the top shit. You Ain't GonNa see sheet anywhere else. Okay. Look Putin and these like it's I actually could see that even happening as well but you know nothing is off the table as it seems because whether it's like just the rampant voter suppression or them saying we're just going to pick our own electors to just just decide what the election is. There's clearly just the desperation and Honest toe just tear it. All down is only becoming more and more and more apparent I think is apparent in many people years ago. But if like at this point, you're not seeing it like. My God. Yeah. Ma Mangala Oh God I do feel like it's Reaching a new level of like people like, for instance, facebook finally banning John like for no real re like you know they should have banned them fourteen months ago were more like two years ago but they just did it yesterday I'm wondering if that is them like they're just seems to be this like general you know. Consensus that things are moving in the direction of like the Democrats winning. Yeah, the. Come on camps Oh. Yeah. All for that narrative again no I know just saying many times it seems it seems like that's the general consensus but. As people have pointed out. They like Hillary was winning a lot of these states by more than Biden's winning them at this point in twenty sixteen, and also as I keep saying, we've never had a presidential election where the incumbent was openly willing to cheat and do voter suppression like on the what about what about Nixon? He wasn't willing to openly cheat he was trying to cover. This is somebody who got impeached for openly who got caught cheating and they were like Oh Yeah I. Guess you're impeached who gives a shit So it's just a new level where like they they can be mask off and just trying to cheat. Bush. which which Bush W. With the first election. Yeah. Yeah Stop counting. Yes. He wasn't incumbent molly come on. Maternal Umberto me here. been. Lambert Bro. and. Him. But? I think we're. In more danger than if people are thinking if facebook is thinking wow, we you know it seems like Biden's GonNa GonNa win now. So we better start appeasing people and banning. Cunanan like we we have. Yeah. We're not out of the woods. They're afraid they're gonNA get broken up right? Yeah which should absolutely they should be. Everybody should be able to stop by and just with a pick ax take a little bit of the headquarters which you yeah like. Like the wall Berlin warring Go to Silicon Valley pick ax is like Oh man I got I got some twitter servers in my garage. Great idea let's Talk Marthe mic Sally really quick because it's an interesting look into how normally Ryder died. Trump supporters are dealing with the lack of popularity he's seen right now. Yeah I mean to be a GOP senator or congressperson in any kind of contested district you're trying to appeal to trumpers and like non-homicidal undecided voters view are it's just it's just the hardest act to do because you have to like on one hand not openly say you dislike the president or disagree but also have to kind of be like I'm proud it. So in her debate, you know she is running technically in a special election. So Mark Kelly who looks like very quite possibly will be defeating her He could actually be seated before January they had debate he's much. Popular than her. She's been just doing almost everything she can to like take her numbers. It's really it's quite amazing and in their debate, the moderator asks very clearly basically saying like hey. Martha. mcsally, are you proud of your support for president trump? Okay. Because you come out here all the time being like we we're looking at the receipts. You say you're you're proud to support this president. Okay. Now with everything here right now at this point, how do you answer this question now senator the question was, are you proud of your support for president trump? I'm proud to be fighting for Arizona. Day. For presentation on President Trump's desk. So you're proud of your support for. The legislation we put on his desk to cut Arizona taxes sounds like she is proud of her support. So couple of things. First of all taking place in the early nineties based on the video quality. Not something people to see, but it was very strange. That is taking place in the early nineties but that is I mean it's yet another political clip that has just veep quality of. Interest bad where like e cut in and she's like talking about. Taxes and then he's like the question Ma'am was are you proud of your support for? Donald Trump Oh. Yeah I'm proud. Proud to be an American. No, that was not the question. Are you proud I'm proud to fight for Arizona, every day are you proud to president trump about putting proud to put legislation on President Trump's Wow it like I don't know how you feel like even in your in the midst of it like when they finally wrote like the moderator relents like okay. Well, it sounds like you're proud then because you can't even answer like in her mind she goes you fucking killed in Martha Never Miss Baby they can nail you down they got you to slick with it like it was the worst shit I've ever had whatever it's. So she is. Trailing in polls, right like it's not looking. Yeah. No it isn't, and then she like even in the other debate, she was trying to say that like Mark Kelly was attached to this like. extreme group like for like far left extremism But it's really like you know his wife is Gabby giffords who is a congress person who is shot? And in the head. And she was like attacked at an event and this is it's a fucking gun control group that she started and Martha Mic Sally's saying that when everyone in Arizona knows Gabby giffords like it's not that right? It's like some obscure thing like someone top of it it's like well known. So it just continued her just bad back wife Bernie Sanders is. Some Anders. Yeah, that's that's pretty wild It's I. I've seen it just like in ambient political ads around California like there's a a. Representative in I think it's like the Orange County area but she's like the attack ads against her. Showing, her like with Donald Trump, at, it's like she funneled money to trump and It's you know his unpopularity is being used against the the entire Party which I don't know if I can feel confident in that being the prognosis but that that should have been what has been happening all. Yeah I mean I don't know if it's same because obviously none of these people are jumping ship on a moral tip right? They just don't want to be stuck on the losing team right? Right. You think like who's going to be the first one to really take the l publicly and really do it like. Do it the right way where like. You know. I've fucked up y'all I should not have been saying all this Shit I. It was a mistake. He was terrible eater and I really picked party over the country. Everybody are if an Idaho Racist Y-. trumper anymore right. That's what they've been Mike already though too never trumper people who are like, Hey I'm still a racist who's against abortion but I hate the tacky decor or those are the opportunistic like lurker who got out early who were all is this this is like they were smart enough to know what it was to do like, Oh, it's GonNa be. Hard to keep job if you stood on this one too long. So let me the maybe opportunistic now but I'm curious like do you see like Matt Gaetz? You know what I mean like someone like like seeing the right that would be so amazing to see. But then like do shut full we are. We saw through this come on now don't do all that. Graham probably since he's already been that like at various points. And then I think some of them will like hang around for when they. You know clean up his reputation after he's not president anymore and give them the old w. give him the old Badgen let's. Remember how silly this man was. He's so silly killed A. Ton of people right. GotTa admit he was entertaining that'll be like take out. That's one hundred percent gonNA be what happens they're going to be like well now, we can talk about how funny he was now that it's not scary anymore let's think of the last though you know, let's think of all the horrific things we laughed through. All right. Let's take a quick break and we'll come back and talk that Cunanan. An election year like no other heats up turn to MSNBC for. The context and clarity you need for big debate nights election night daily developments but the team had MSNBC will help connect the dots Rachel maddow. Nicole Wallace, joy Reid Brian Williams host coverage of the pivotal moments Steve Kornacki breaks down the latest data. The Big Board and the road warriors are embedded with the candidates as they make their final appeal to voters. The sprint to election day is here watch on MSNBC. What's it like to drive the Volvo xc ninety plug in Hybrid The thrill of four hundred horsepower t eight twin engine. The joy of impromptu wrote trump's. And the serenity. Of Electric Power in pure echoed. visit, a DMV. Vivo retailer today to experience the Xia Ninety recharge plug in hybrid for yourself. And we're back and I did want to just check in with Cunanan see how they're dealing with the news of trump's illness and the way they're dealing with. It is the way they deal with everything, which is just getting it as more confirmation bias more confirmation of their original theory. So they actually celebrated trump's illness. Of course it's not true when he was first airlifted to the hospital they saw that as evidence of the coming storm where trump lake separates himself from the people who work in the White House so they can all be like arrested rounded up. Execute so That was your only. They met them to the hospital because it's about to go down and he has to be protected there. Yeah that's right. Oh. That's that's flexibility. Alcohol just Mash arrests of deep state enemies. Okay. Okay. Some of the evidence for this included a September Q. Post featuring a mickey mouse clock with the little hand on ten and. The big hand onto which tend to was the date that trump revealed that he He had tested positive for Covid So he was letting them know this is when things are going to start to unfold and yeah also I mean this is the dead giveaway. Of course, he announced that we will get through this together which Cunanan. Only. Noticed can be broken up into the words to get her meaning of course, Hillary Clinton. So aw. That's once you. Once they explained it just feels like I feel so dumb for not having seen it. It just makes so much sense right and he couldn't obviously really be sick because as everybody in Cunanan knows he had already found the cure for Covid, which is address chloroquine. So his illness must have been a smokescreen and they also think that he never went to Walter Reed. Used a body double or clone which some people think is actually his brother Robert this is like soap opera logic. Yeah. But it's they. It is basically like people who aren't great writers working together in a writer's room coming up with you know plot turns and twists to wrap around whatever is needed to keep the story going so. Actually SOPRA. Celebrating the Westworld people working on it. I didn't see season through season three pretty bad. Yeah. It's pretty bad but I've been talking to there's a sequel to the movie westworld called future world that I really like. Just like Peter Fonda Stars in it it's like early seventies but in future world, the plot is that bay replace all of the politicians on earth with animatronic doubles. Clearly. We're in a future. Ross scenario. This is so. Weird to me like. Again you know I get it. It's like the whole Q. on things like if you just fed a bunch of like conspiracies and bad writing to like a machine learning thing and you're like write a script about this year does what you come up with. Like it's a clone and his dad brother that is what reanimated to move around to look like him. No never died miles Obviously he was the his death was fabricated to. Shield some sort of undercover. Now it all makes sense because at the time they were like a wild, his brother be dead. He's obviously invincible and they're being very secretive about his death can't be because. His death was indirectly caused by trump fucking up. Cova nineteen response It must be because There is some some way that ties in with the coming storm Okay and what about the clones if there's clones than conceivably, there's like like really good organ transplant technology as well. Because if we're wholescale cloning human beings, then we we must. We might also have these other things that could like does that fit into the lower to the scientific lore of Cunanan? The. Clones are more used to own the LIBS. which is the top priority of which is the top priority of any government would be this would be the outcome. Yeah and so people have obviously pointed out that trump's isolation didn't. Intern lead to the Cunanan storm where he arrests were just like a bloodletting and Obama and Hillary Clinton and all the deep staters inside the White House arrested But they just kind of awkwardly shoehorn his predictions in the past predictions and a future events so. It's not that he's just refusing to. Yeah and so he's Refusing to denounce people who think he's pulling a Dave with his deceased sibling. He's actively courting their support. The trump campaign just released a new online ad in late. September claiming that. Biden wants to quote cancel conspiracy theories. And things. So ends and then jobs and then music. So I think. You know just gives you stuff to think about gives stuff to think about. Do you think they? They self identifies conspiracy theorists or they're like we're paying out they're treated it i. mean you know what I mean that's why it's like. It'd be so funny thing like they're trying to cancel you the conspiracy theorists and they're like, Hey, we're not. Conspiracy it's true whatever they don't like your bad ideas as to the the persuasive logic of that is interesting. Yeah. All right. Let's do a little bit of brain bleach Coach about Nathan Apodaca Aka dog face for twenty I. think this is the man on the. Board with the Ocean spray vibes listening to dreams by fleetwood Mac. Again we said, it's the the vibe of twenty twenty. There was the whole vibe everyone needed it. and. They talked about how he was like struggling who he was on his longboard because he needed to get his new car was you know struggling with like where he was living and I think everybody was Yoshito sprayed means to fuck into something here and they did the bare minimum which like here's a car and juice in a new longboard, and then we'll take photos and then we look good and it only costs about Let's be real twenty thousand dollars. Probably, two million dollars, worth of organic advertising whatever that should ended up being but yeah it was. You know it was nice to see him very like stoked because he has like a branded board and that just a shitload. So Mata cranberry juice. Did anybody ended up getting cranberry juice after that? I was drinking. No I I was like, glad to see a fellow traveller in the cranberry. A soon as I saw that video I was like this is in California. It felt like it. I was too. So I was surprised when it wasn't. Yeah me too. Yeah. Just wait you are on the train already like just shut up as at a cocktail mix. CRAN grape cran than grant. That cranberry cocktail. Yeah. Oh Shit. Okay. Yeah. Go straight from the container. Now. I put it in but I I would go straight from the container. Drinking Straight, from the container comedic humor. Styrofoam Double Cup yeah exactly. Good. Yeah. Possibly underrated. Maybe I'll change my answer. I'll say. That ladies drink sometimes. I mean anybody with a UTA? Alright. Well, molly, it has been a pleasure having you as always. Working People find you follow you hear you. Thanks for having me guys, you can find me at night call podcast on Iheartradio long with the king you can find me on Molly Lambert on twitter. and. You can find me trying to hang out outside hopefully one. Palm cranberry juice maybe I'll learn to longboard. Their stories are like the few that bring me no anxiety on my good. Outside I'm like Oh she somewhere in the city of okay I like that I like to think you're out there just kind of vibe and with the city all the time I kind of am like the cranberry juice longboard guy just like. To kind of vibe. Sometimes, I'm listening to fleetwood. Mac. Love it. And is there a tweeter some of the work of social media you've been enjoying? I've been enjoying the fake Disneyland twitter me too. Yeah. That's like The pirates of the Caribbean are dead stuff like that. I think. Is it the same people who do the park one. I don't know. I enjoy a of parody twitter's I. also really enjoyed the LAPD parody twitter before I think it got A. got. Miles where can people find you? What's tweet you've been enjoying? you can find me on twitter and Instagram at miles of gray on occasion, and also the other podcasts four twenty day fiance. Someone Ninety Day fiance getting getting the goods on that show Let's see. Is there. Tweet I like have I been on there Yes. I'll just go to reduc residency with what they're tweeting about over there because I like this one straight off the rip I see at reductions existential crisis now factored into morning routine. in some way that's so true whether you might try bill technology will meditate but I do that to parse through the thoughts. tweets I've been enjoying scarecrow tweeted muppet front facing is enter therefore predators and. Jazz in my pants tweeted the song you had a bad day was so ahead of its time. You can find me on twitter at Jack Underscore O'Brien. You can find us on twitter at daily Zeitgeist at Daly's based on instagram. We have a facebook fan page and a website, a lease dot com where he posts are episode and are not. Link off to the information that we talked about today's episode as well as the song we ride out on what we read. This is attract by hollered like Co. L. L. R. D. and the track is called Greyhound and it's just got that like future. funky. Vibe by like with like Nice falsetto singing is Kinda like Steve Lacy you'll probably dig this track because it's upbeat as what you need. So you know if you got your longboard or Yuna wheel or your bird scooter, whatever go grab you some fruit juice cocktail vibe out to this one. All right. We're GONNA ride out on that the daily Zeitgeist, the productive iheartradio for more podcast, my radio, visit the iheartradio, APP apple podcasts, or wherever you listen to your favorite shows that is going to do it for this morning we'll be back this afternoon to tell you what is trending and we'll talk to y'all. I'm Jennifer. Palmeri. Host of a new podcast from the recount. All just something about her. After we're gone five presidential campaigns I thought women could achieve the same success as men if they played by the rules then 2016 happened in my podcast just something about her I'll talk with women, Theo's athletes, politicians and war. So together, we can create our own. Listen to just something about her on the iheartradio APP apple podcasts or wherever you get your podcast. Hi. This is Hillary Clinton of the new podcast you and me both. There's a lot to be anxious and worried about right now, and it's made so much worse by the fact that we can't be together. So I find myself on the phone a lot talking with friends experts really anyone who can help make some sense of these challenging times. Like Simeon Nas riot author of one of my favorite cookbooks or Stacey Abrams who we know as the woman who should be governor Georgia but did you know she's also an award winning romance novelist or Tan France who has lots to say about everything from athletes her to the American dream these conversations have been a lifeline for me now I hope they will be for you to so please listen to you and me both on the iheartradio APP apple podcasts or wherever you get your podcasts.
078 Oceansprays Radically Generous Marketing TrendJack
"Thanks for pressing play. This is Christopher Lockhead, and I sure am glad you're here this is a superfund episode I WanNa Talk to you about what was almost for sure the Most Fun Marketing Trend Jack of twenty twenty. Now, you might remember if you're a long-time listener on episode twenty three with the legendary Paul Maher from positive marketing. In the UK, he's The godfather of trend jacking in on that episode episode twenty-three, we pop the hood on this powerful marketing concept called the Trend Jack Again on episode twenty six we looked at how actor Ryan Reynolds with his GIN company which is called aviation hijacked a Peleton add towards the end of last year to drive a massive amount of attention for his brand and ultimately Ryan Reynolds sold that Jean Company for six hundred, ten dollars. Now, of course, you can't live on that but it's a nice start. And part of what Got Ryan. There was was being creative and doing things like trend Jax. So, a trend, Jack is a simple powerful idea where you look at what's going on in the world of news and you find a creative way to put yourself in the middle of it and both ocean spray and actually fleetwood Mac just pulled off certainly the good trend to act of twenty twenty. Now, my friends at Oracle Nets read our number one and cloudy RPG and being on top your business numbers is never been more important than it is right now why not check out net dot com slash different today for your free product tour of my favorite earpiece system nets. We dot com slash different and data has never been more important in my friends at spunk are the leaders in data to everything helping to bring data to every question every decision and every action checkout S. P.. L.. U. N. K.. Dot Com Slash di the number to the letter eve. And I wanNA tell you about this awesome kind of creative production company. I recently met I was working with the CEO and marketing team on their first ever virtual customer conference and in two thousand twenty. That's what we do and look no expert. But my guess is it may be a year before we're getting together for in person events and You know a lot of these virtual events can suck and some of them could be very cool if you're willing to use the technology in the medium to do something different and that's where my friends at is creative come in, they focus on using amazing technology from silicon. Valley? And beyond to create legendary content and customer experiences and frankly when I saw them in action, I was knocked over by what they could do. So if you're looking to create legendary content and incredible experience for attendees at your conference that people will always remember checkout. Eisley creative. That's E.. I. S. L. E. Y. Creative Dot com now heyhoe. Let's go. This is long had on marketing the podcast that helps you develop a lens for what makes legendary marketing legendary posted. Christopher lockhead. Three CMO Godfather designed and a high school dropout with the marketing. Journal calls one of the best minds in marketing and the economist calls off putting to stop. All right. Let's get into this one on September twenty fifth Nathan Daca was going to work when his truck broke down. So he grabbed his longboard skateboard and his bottle of ocean spray and shot a video of himself, going to work drinking juice while smiling and singing fleetwood MAC's. Song. Dreams. And if by chance you're one of the few people on planet that hasn't seen this video by all means go to lockhead DOT COM check out the show notes for this episode, and you'll be it and all the other things that I reference on this episode will be linked to in our show notes in video Nathan. Is, pure joy and fun. It really is so great when it first came out, I, I must have watched at least twenty times in a row. I thought it was so fantastic. And Nathan's video on tiktok changed the world. As of this taping, it's been viewed sixty one million times on tiktok alone. and. Even more Nathan started a viral spread that led to people from all over recreating his video of them, skateboarding or driving a bike or doing something with movement. Singing this song. Including, Mick fleetwood and Stevie Nicks herself. And many many celebrities many normal regular people I mean it created a an absolute phenomena on social. Media. And of course, the company Ocean spray was paying attention to. Ocean spray CEO Tom Hayes got into the fun and he recorded his own version of Dhaka's video. Now as all of this was happening. fleetwood MAC's nineteen seventy seven classic dreams as billboards says thundered into the top ten. Think about that for a second fleetwood Mac nineteen seventy seven with a top ten hit. Thanks to a viral video from Nathan. Well Ocean. Spray decided to get radically generous and thoughtfully aggressive with this incredible opportunity all at the same time. So here's what they did. They proceeded to buy Nathan a new truck because his truck had broken down and they made sure they got him one. Quote Unquote Ocean spray red, and of course, they stuffed it with juice. Recently CEO Hayes. Said we have about fifteen billion media impressions now fifteen billion with a B.. If, that isn't earned media. I don't know what is fifteen billion media impressions. You think that's going to help sales. You think that's going to help grow the category and the brand for ocean. Spray. Fascinating Louis Hayes only been the CEO for about three months of oceans. Brave. And so for brand new CEO to mobilize the company to take action on this I think is pretty extraordinary. So other than a feel good story, what are the learnings for all of us entrepreneurs and marketers here are a couple are five to be specific one you can't make serendipity happen but when it does you can seize upon it. Number to. Ask Yourself this question could my company have pulled off ocean spray just pulled off or were jumping on an opportunity like this? Would we not be mobilized quickly? Would we be too busy doing business as usual or would jumping on an opportunity like this creating these videos having fun with it buying Nathan, the truck, all that stuff would it get crushed by marketing committees would people say it was off brand or would legal stomp on it? So ask yourself could my company of even pulled off what Hayes the new CEO of spray pulled off. Number three is your marketing team constantly scanning the news for track opportunities for you to season. As my body Palmar positive marketing says, the news is happening. anyways. You might as well be in it and I know companies that have tiger teams in their marketing organization or their PR organization that are on a daily basis they get up scan social media, Scan News, and look for opportunities to insert themselves is Your Marketing Organization doing that number four? Are you asking? What could we do today? That would be radically generous and thoughtfully aggressive? And that type of mindset is what allowed ocean spray to act on this. So quickly to do the videos and ultimately be radically generous and thoughtfully aggressive with Nathan and get to the fifteen billion media impressions. Number. Five. Are you proactively working on an earned media strategy And here's an interesting thing to think about note that the fifteen billion media impressions did not start with traditional media they started on Tiktok and social. Media. I believe too many marketing people and too many PR. People are still stuck in the old game they think success is about TV or print. We. See this in political marketing as well. Savvy political marketers are doing a lot of cool things online, less savvy less online. In the B. B. Space, old school cmo's think that success is about getting on the cover of business magazine while I'm here to tell you how. Many of those business magazines are dwindling or dying I've written for a bunch of them and You know there were points in my career where I would write a story that was on the cover of the front page of a major business publications website. And we would only get a very nominal increase in traffic to LOCKHEAD DOT com, and after a while I realized Oh shit nobody's reading this stuff and so don't be confused that successes about a business magazine covers. Those things are great but they're not what they used to be. Old School beat Assisi Mos think it's all about getting on TV. And here's an interesting factoid for you from statistic. This company for dyslexic. This company's got a name that is brutal status Da. I. Think is how you say it S. T. A. T. I S. T., A. It'll be in the show notes according to them fifty seven percent of millennials get their news from social media. They watch almost TV for this stuff and so that's why if you get great TV in some cases, great traditional print not much happens to move the needle and so today are earned media strategy needs to. Be primarily digital one and the traditional stuff. TV print excetera becomes a multiplier on the digital slash social stuff not the other way around. So I would encourage you to think about what is our strategy for doing trend. Jacks are we all over this all the time and Are we being thoughtfully aggressive radically generous as we pursue our creativity in marketing to build our category and build our brand because one thing we know for sure legendary marketers today execute trend Jax. All right we would like to thank my friends at go cheetah dot com spectacular quality groceries, wholesale groceries for you and your business in the San Francisco Bay area visit go Cheetah Dot. com I also need to remind you the today's odd cast is a sole property of the locket odd cast network and if you like it enough to listen why not share with your marketing or management team nothing makes me happier when I get an email or a tweet or Lincoln that says that. You have made this odd cast required listening although candidly, it scare me a little to. Are Today's information is provided you solely for informational purposes please consult lawyer, Shaman, doctor mother, or father before acting on any of today's episodes information, we are produced and edited by living podcast legend Jason defillo checkout his podcast grumpy old geeks. If you're in the tech business, you're GONNA love it. It's one of my favorites. Technical Execution and LAC DOT COM by Jamie J. and Sarah Knox show notes by Diane Gervasio Remember Eddie Van Halen was right listen to fleetwood Mac and the thought I'll leave you with comes from me. There's opportunity everywhere if you're willing to take swift action that's it. Thank you so much. Please stay safe take good care of each other stay legendary and onto together again, follow your different.
Whats it going to take to get another COVID relief package?
"Make Me Smart is supported by story blocks. Story blocks is the world's best stock media service offering video audio images with the most affordable subscription plans on the market. There ever-growing library has over a million high quality royalty free assets with strobe locks unlimited all access plan, you get unlimited downloads of everything in the library. Learn more and subscribed today at story block dot com slash make me smart that story blocks dot com slash make me smart. Oh there we go at that was even semi ready. Everybody it's make me smart. The daily edition today is Monday. Five October worried help today make sense molly's out. Merrill's Garrett is here. Awesome. How are you? Welcome Soga on. Yeah. Thanks for having me. Okay. So stated drill we'll do a little news. We will do a little make me smile and then we will be out of your hair. I will say just for those of you who are real newshounds who listeners we spent a lot of time talking about the President Walter Reed on. Friday, we are not going to do that although I do just want a time posted here that we are taping this as we await the president's departure out the front gates of of While thereto got CNN on in the studio nothing's happened just thought you'd like to know that's it. Okay all right Mary you WANNA go first. Sure okay. Go Yes. So the news that hit me today was that Regal cinemas the movie theater chain is at least temporarily closing its five hundred plus locations in the US and also it's UK locations, which means forty five thousand people are out of a job. And that alone is. Right like we've talked about Disney also. Twenty, eight thousand people all of that. But for me because I see everything through a consumer behavior Lens, that's my pet pet interest. I think it's really fascinating that. So many people have decided that they're okay with going to restaurants even indoors and they have to take their masks off. But the movie theaters can't can't drag people in. It's just like somehow we as a society decided, we're not comfortable sitting in this dark theater for three hours. We all these strangers. So would you go? Would you go see a movie right now? You know to be honest I wasn't a huge movie theater person to begin with I would say, no, though I don't know if it's that it just feels like very anonymous and maybe also like you can't control how close people sit to you. But then. Maybe, it's partly the I don't want to have to wear a mask for three hours. It takes the whole fun out of the thing and that might be at too but it is a real problem for theaters, and now they have to face this sort of it's a compounding problem, right? So they don't have enough customers to keep the lights on, it's costing them more to stay open. And then the Hollywood production studios are saying well, we're not releasing are film right now to emptied irs. So then they don't even have any movies to play. Right that's exactly it's like you just can't blockbusters aren't coming and James Bond is not GonNa come now twenty twenty one whenever the heck it is and so of course, theaters can open I totally agree and you have to wonder What's GonNa Happen AMC right the big chain here in this country not the the concern that maybe cinema world is but it's GonNa be it's GonNa be huge it's going to be huge and I just I think it's going to be well. Yeah. I think it makes me wonder like we talked about this with restaurants. The sort of like lunch spot in your office neighborhood is there even a role for the movie theater in this weird reality that we're living in and if there isn't one now, will there ever be again? Yeah will there ever be again right I mean and look these are this is one of the many unknowable about this thing but we have said many times on this podcast and on the show and in our. Reporters and correspondents reporting. The economy is GONNA be different when we're on the other side of this thing, I think this is one of the ways I. I don't know if you've got like you know seventeen seat or seventeen theater megaplex anymore right I mean who knows? It might be experienced that just goes away entirely, which would be too bad. I mean. You're not a movie person, but sometimes, it's to go spend a couple of hours and just to have a communal experience, it's not terrible. I think some movies are meant to be seen on the screen I. think that. All right. Okay. So here's mine and it was keyed off research note from. Hudson who's WHO's the chief economist at Goldman Sachs and he said this morning in a note. All else equal. A blue wave would likely prompt us to upgrade our forecast about the economy means. The reason is that would have sharply raise the probability of a fiscal stimulus package of at least two trillion dollars shortly after the presidential inauguration on January twentieth. So that's part one of the thing I want to mention part two of the thing I want to mention. Is that stocks were up today which is not the economy as we know, but here's the thing. Right there is a level of uncertainty that is going away and here's the quote from the Journal today after the close when you're talking about an economy, that's twenty, two, trillion dollars moving to a level of normalcy is going to overshadow near-term election issues, election different policies, issues that exist to the left and right are going to be important longterm driver. So what that is saying and if you put that together with what John said, this morning is that. Maybe instead of uncertainty and volatility heading into the election, there may be a tad more certainty and calm in the markets, which again is not the economy if the Biden lead remains steady and. Even grows and I just think that would be really interesting given how absolutely foo Bar this entire election campaign has been an especially the stock market in the last six months I just think that would be. Yeah, I mean it seems like right the bluewave would they would at least be able to get something done I. Guess You could say the same thing for if there are red wave. Yup totally totally true and that's that's a really good point right? Because the president's talking about more tax cuts and all of this kind of thing and read where would bring a similar amount of although diametrically opposed certainty on policy. That's for sure true you bet. You Bet because I mean when they can't even get another stimulus package through when the economy's looking the way that it does that's kind of unbelievable I. Think to your average American it is stunning. It is stunning and if I'm out there working three jobs, one of two of which put my life at risk I am absolutely P D- I don't know if you saw this today but mnuchin apparently called Nancy Pelosi and said Hey can I come? Up and chat, and we can talk over some things in Pelosi said she says to the reporters afterwards she says I said no because I don't trust what they're doing with covert at the White House. So I don't want to anybody from the White House up on the hill. So there's a very low level of trust between those two branches of government. Let's just let's just yeah that really says it. All right, right? Yeah. So so there you go. Okay that's the News Mr. Jazz Dad wanted you hit the button. Is drew it is true look it's warning asking me. Okay mine's GonNa take some explaining. So you go first. Okay. So I watched a movie last night on Netflix just sort of stumbled upon it called Vampires versus the Bronx have you heard of it I have not but number one sounds scary and number two that reminds me I haven't seen that movie that I promised to watch before Kimberly comes back and she's back tomorrow. Anyway what's the movie? Never. Ending Story Right. Yep Aaron trouble well vampires the Bronx it's not actually that scary. I. Don't really like scary movies more serious and sort of smart. So it is about a few kids in the Bronx, who were trying to fight gentrification in their neighborhood and keep this local Bodega Open but then they realize that the gentrifying force, the developers are actually literal. Vampires. Bite them so. The kids what I love about it. There are a lot of things I liked about it really well written the kids to acting is great. The kids are all black and Hispanic the leads and there are so many references in there that I love that really gives you a sense of the culture in a sense of a lot of neighborhoods in the Bronx at one point one of the kids he throws Adobo in one of the faces of the vampires which Adobo if you're familiar with it, it has a lot of garlic in it. So that makes it a good vampire fighting tool and it's a seasoning used in Puerto Rican and Dominican food so. That was great and just like. Yeah I mean one of the kids his name is Louis. He's my favorite. He is just a little nerd. He has a notebook. He keeps track of every vampire facts and stuff he's watched a lot of blade but. His glasses carries around this little thing of orange juice because he always has low blood sugar which I can relate to and. They, they call them the Puerto, Rican Harry, potter. Sort of to tease him but I thought that was amazing. And Yeah it's just it's really smart. So let's look. Tom went to call. Vampires versus the Bronx. Vampires versus the Bronx APP okay. Alright mine. I don't know if you saw this couple of days ago but there was a Tiktok that went on twitter and since that's where I am I'm not on Tiktok. I saw it and it was this guy who was apparently tiktok. SARS name's Nathan APODACA. And so he's got a shaved head and he's got you discover later in this video like feathers from a native headdress sort of tattooed on his skull. But anyway. So it's this guy skateboarding down some highway in what turns out to be Idaho and the soundtrack is fleetwood Mac. Hit Dreams and he's lip synching while he's skateboarding down this highway drinking Ocean Spray Cran Raspberry and it was just cool watch and it was fun and so I wash it and he was having a good old time. Yesterday Mick fleetwood of fleetwood. MAC does this same freaking video and it was a great little thing and. I'm not sure he was quite as fluid on the on the Skateboard I think frankly might have been like on a scooter or a stool or being dragged along or something because Mick fleetwood is not a young guy but anyway, but it was cool and he did it and then today. Some army guys in a helicopter did that thing as well with ocean spray cranberry juice hanging out of a helicopter Bob and along some valleys somewhere and I thought that was it was just it was awesome and it made me think actually who has the advertising account at Ocean Spray Because Fremont Oh? Yeah. I know yeah I it just shows you I think like what an impact one person can have like this guy drink in the cranberry juice Nathan Nathan. DACA, rate you said. He just was vitamin. He was feeling that he took a video and next thing you know Mick fleetwood is responding. So that's pretty cool social media. Mix. All. This mom place. There you go. There you go. All right. So that's us on a Monday. Kimberley's tomorrow. Once again, disclaimer she will probably listen to this. Movie Kimberly sorry. So it's Tuesday tomorrow we're doing a deep dive. We're getting away from the election just a little bit Bergen talk about the pandemic and the recession and what it's doing to state finances and local government budgets, and just it's not a good thing. By the way, Marielle is back on Wednesday If you questions it is, of course, make be smarter marketplace, Dot Org hit us up. please. Yep and send US voice memos. If you can love to hear your voices, just record yourself on your smartphone an email to us. We'll have instructions for that in the show notes made me smart is produced by Mercy Cabrera. Producer is Tony Wagner Ben Heck is a video producer and ethan parrots video intern, Erica Phillips rights are newsletter and makes me smart skill on your smart device Mercer Brera producing the first time by yourself has by the way roses gone. Today's program was engineered by drew I didn't seem through the window. Josh detter theme music was composed by Ben. tolliday Ramirez Bridge Bader. Is the big boss the big big boss star as. Although honestly I. I she hasn't been around for like three weeks. I questioned whether she still worship. Areo. Thursday was like Arizona. the president has left with as online. Let's get out. Front door under his own power. High levity. Compared to your. On Thursday October fifteen making smart celebrates its three hundred episode now don't Tell Molly, but we want to surprise them with something special from youth. We want to hear how we've made you smart the past three hundred episodes. So. Tell US something you've learned from Mali. Record your answers, a voice memo on your smartphone and send it to us at making smart at marketplace dot Org and as always thank you for listening and supporting this show.
Mon. 1/18 - When the FBI Spied on Martin Luther King Jr.
"Welcome to the county ride home for monday. January eighteenth twenty twenty one. I'm jackson bird several of the women. Who influenced dr martin luther king junior and left their own marks on the civil rights movement a new documentary tracking the fbi's surveillance of martin luther king junior and other prominent black activists using documentation recently released by the national archives and a rundown of the many ways. This week's us presidential inauguration will differ from years past. Here are some of the cool things from the news today. Today is martin. Luther king day will as the national day of service a day on rather than a day off to try to embody the values of service and community that dr king espoused. He should have turned ninety two on friday and often on this day. I see the mean going around. About how anne frank was born just three days before him. They both should be turning ninety two this month. And it's it's wild to think about that. They were contemporaries. But dr king had a lot of other contemporaries. He actually interfaced with especially women in his life who supported him challenged him inspired him and picked up the work left to be done after he was assassinated. Nbc news profiled. A few of those women. Today and i want to share some of the highlights. First off is his wife. Coretta scott king and their daughter. Bernice king tweeted today as you honor my father today. Please honor my mother as well. She was the architect of the king. Legacy and founder of the king center which she founded less than three months after daddy died without coretta scott king there would be no. Mlk day and quotes an nbc. Adds that she gave up the dream of becoming a singer to join the fight for racial justice and to support her husband but she was an activist in her own right campaigning for women's rights and against apartheid in south africa. Dr king said of coretta scott king. My wife was always stronger than i was through the struggle mall. She had certain natural fears and anxieties concerning my welfare. She never allowed them to hamper my active participation in the movements in the darkest moments she always brought the light of hope. I'm convinced that if i had not had a wife with the fortitude strength and calmness of corey i could not have withstood the ordeals intentions surrounding the movement end quote and another woman at dr king. Side was gospel singer. Mahalia jackson she joined many rallies and demonstrations over the years and its alleged that when he was feeling down he would call her up just to hear her sing but she really loved her mark at the march on washington in nineteen sixty three where after her own performance. She was listening to dr king. Give his remarks and started thinking he may be needed. Some course correction so she thought about some themes she'd heard him touch on previous events and shouted out to him. Tell them about the dream. Martin and as can be seen in film reels of the march dr king abandoned his notes and improvises the rest of the speech including the now famous. I have a dream section and then speech may also never have come to be. Were it not for the influence of pre theon hall. The one speaker that dr king said he would never want to follow in ordained american baptist association minister who would later hold the luther king junior chair at the boston university school of theology scholars say a prayer of hers that led to dr. King's i have a dream speech quoting. Nbc news reverend. Naomi washington leaphart a professor of theology and religious doubles at villanova university. Said hall was in her early twenties at the time and she'd been doing voter rights work during the summer. It was the beginning of an organizing meeting rally and she offered the prayer king was in the audience and she prayed this prayer that reference to this dream she spoke about how she had a dream and he remembered that washington lee said he was so taken with that and moved by that he was inspired by that refrain. He famously used that refrain in his speech. In the march on washington and quote one of dr king's closest confidants and only woman in his inner circle of aides was activist. Dorothy cotton who trained thousands of activists over her years at the southern christian leadership conference in had been an organizer in her own right before meeting. Dr king tiffany gill and associate professor of african studies in history at the university of delaware said of cotton quotes. We know she was one of the women closest to him in the years before his death with her. There hasn't been a lot of historical accounts but she carried a great deal of the emotional labor of the movement. Not something often unacknowledged that women do particularly for king. She was a confidante and really gave herself wholeheartedly and quotes another important and often unacknowledged role frequently played by women behind the scenes. Is that of pushing back and challenging male leaders which activist ella baker did regularly to dr king and others sometimes called. The mother of the civil rights movement baker was inexperienced organizer the southern christian leadership conference by the time. Dr king arrived there. She believed that movements did not need a figurehead that grassroots organizing was more important. She wants said quote strong. People don't need a strong leader end. Quote another elder. In king's life was dr dorothy hype. Who was one of the only women in a decision making position in the early days of the civil rights. Movement quoting nbc. News height is known. As one of america's most prominent civil rights activists. Her work focused on black womanhood. She cofounded wednesdays in mississippi consciousness raising group for black and white women in the north and the south and she was a key organizer of the march on washington. And at king's request she led a group to alabama to meet with the families of the four girls killed in the bombing of the sixteenth street. Baptist church in birmingham in nineteen sixty three and quotes. And i love this. From professor gill again quotes. She was never as publicly critical of king as ella baker. I do find interesting. Whenever he talked about king. She would talk about how young he was an smart young guy but it was definitely a way of her saying she was in the game a lot longer and he should respect her as such and quotes and not to get all ella baker on you but every movement is made up of so many people working behind the scenes not just the one leader who the public may see most often and as time goes on a lot of those people get lost to history their names and stories forgotten especially marginalized people so learning remembering and sharing the names and work of some of the women who played crucial roles in the civil rights. Movement is just as important as remembering the work of dr martin luther king junior because he did not go it alone in twenty twenty one. Eight truly diversified portfolio needs more than the traditional mix of stocks bonds and mutual funds. It needs private real estate. 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Sf updates see for yourself. How one hundred thirty thousand. Investors of builds a better portfolio with private real estate. It only takes a few minutes to get so go to fund rise dot com slash county. Today that's f. u. n. d. r. i. e. dot com slash khadki dot com slash khadki. I i started using vpn over ten years ago. When i studied abroad the vpn scene was a lot different back then. Way more confusing and intimidating but a few years later nord. Vpn was started and thanks to their exceptional performance and their user friendly features. They've now grown to serving over fourteen. Million people. Worldwide pm has superfast servers with no data logging and double data encryption for increased anonymity. And it's super easy to use from any device. You just hit the quick connect button and you're in nord. vpn gives you unlimited browsing in automated. Kill switch in peer to peer sharing is allowed. It's available on android s mac windows lennox and has a google chrome extension. Get the confidence of secure browsing without censorship with nord. Vpn and as a special offer for listeners of the key right home you can get sixty eight percent off nord vpn which is only three dollars and seven cents a month plus you can get an additional month free at nord. Vpn dot com slash cocky or use coupon code khadki again. That is nord. Vpn dot com slash cocky for sixty percent off in an additional free month. There's a new documentary out today called. Mlk fbi which traces the ways in which the fbi was surveilling. Martin luther king junior towards the end of his life as well as other black activists in an attempt to tamp down the civil rights movements directed by legendary filmmaker sam pollard. This documentary is based on a nineteen eighty one book by historian david garrow as well as documents released by the national archives in two thousand seventeen and two thousand eighteen quoting the atlantic. Mlk fbi arrows attempts to stifle the civil rights movement through coordinated efforts to spy on king with the hope of discrediting his righteous public image with king as with many black activists since the beginning of the twentieth century. The fbi surveillance wasn't an isolated obsession. It was part of a long running effort to keep black americans from acquiring institutional power. Pohlad told me the film traces. Exactly how the surveillance of king started how it was conducted and the effects it had on his life end quote using tons of archival footage and interviews with firsthand witnesses. The film illustrates how. Fbi's surveillance of black americans began as part of fbi director. Jaeger hoover's obsession with rooting out. Communism believing black people to be more susceptible to political manipulation as their efforts became more focused specifically on martin luther king junior and his growing influence. The fbi sought to expose his extramarital affairs as a way of discrediting him to the public and his followers but director sample are noted to npr's fresh air quote would hoover didn't bank on was back in the sixties. The press did not take the bait. They didn't reveal the personal lives of these public figures. They didn't do with john kennedy. They didn't do with others and they didn't do it. With dr king and quotes and while this documentary serves as a needed reminder. That martin luther king junior was not universally revered in his time there could be wearing that paints too negative a picture of him by including personal details like the affairs he had producer. Benjamin heddon said a our approach however quote he wouldn't be d- mythology someone he would simply be portraying him with responsibility and sympathy the way he would subject in his documentaries who was not known to the wider public and quotes and hannah georgia's said in the atlantic quote. Mlk fbi offers an important corrective to prevailing myths about king and his principles of nonviolent resistance. Which were not in fact. Widely embraced as my colleague. Van newkirk wrote in two thousand eighteen hostility toward the civil rights. Movement turned into a cherry. Pick celebration of the revolutions victories over segregation in over easily caricatured gap toothed bigots in the south and quotes and continuing georgia's. The reality was that opposition to king into the racial progress. He symbolized was restricted by region or by political affiliation diplomats and republicans alike had turned against king by his later years especially after he voiced objection to the vietnam war. It's impossible to separate the fbi's decades long commitment to tracking black activists from its relative failure to address the credible threats posed by white nationalists including those that surfaced with last week's deadly attack on the capital the fbi surveilling king and using dubious reasoning to do so isn't altogether shocking for much of the country's history sabotaging black rebellion by any means necessary has been integral to preserving white political power. The new and still contested development is finally accepting black people as active participants in american democracy and quotes. Im- okay. Fbi is getting rave reviews. So far i know. I will be watching it this evening. And if you want to as well it is available on demand for about seven bucks on most streaming platforms. This wednesday january twentieth will be. The inauguration of president elect joe biden and vice president-elect comma harris here in the united states. There are a lot of reasons. This inauguration is different than ever before some unfortunate reasons due to the ongoing threats of both covid nineteen and domestic terrorism was in. Dc is on lockdown and many traditional elements of the inauguration like the parade and the ball have been replaced with virtual events. But it's also different for some positive reasons like comma harris being the first woman first black person and first person of south asian descent to become vice president of the united states and was so much going on over the next few days. I wanted to pull out a few things of interest to keep your eye out for. So i just some basic stuff. It kicks off at eleven. Thirty am eastern time on wednesday with the national anthem. sung by. Who else i guess lady gaga there will also be number of things like the pledge of allegiance before the oath of office are taken comma. Harris will be just before noon. And joe biden's will be right at noon as the constitution stipulates that the previous presidency ends at noon on the twentieth day of january and following their oaths of office than president. Joe biden will deliver his inaugural address. Then he and vice. President harris will be joined by barack obama george w bush and bill clinton as well as their spouses to lay a wreath at the tomb of the unknown soldier. At the arlington cemetery. Somewhere in there will also be performances by jennifer lopez and garth brooks but that will basically be it for in person. Happenings wall unusual years there about two hundred thousand tickets on offer to people to attend the inauguration ceremony. This year there were none absolutely. No tickets were put on sale for the public and the transition team has been leaning hard into virtual events to encourage people to stay home. The whole event will be livestreamed of course and instead of the traditional parade from the capital to the white house there will be a virtual parade across america which sounds like the name of disneyland ride but in effect will probably resemble the nominating roll call from the democratic national convention over the summer when everyday folks from each state and territory got to cast their votes to nominate job isn while also showing off some of their local heroes or in the case of rhode island a big old planner of calamari braid across the america on wednesday. We'll be a bit more performative. It set to feature. Jon stewart's andrade wind and fire a wheelchair basketball foundation. The trans chorus of los angeles several olympians and even nathan apodaca aka dog phase eights aka. The dude who went viral for skateboarding with some cran razz. Tiktok over the summer. yup. I'm glad he's still having a good year anyways. That's at three fifteen pm eastern and then later on wednesday at eight pm in the evening tom. Hanks is hosting celebrating america. Which has taken the place of the usual inaugural ball. It will feature remarks from both biden and harris as well as a slew of musical performances. And if you're still pumped up about the inauguration in between all of that the transition team has you covered with a curated inauguration playlist which you can listen to on the streaming platform of your choice. The curation of the playlist was led by d. Nice and includes all genres of music from kendrick lamar to mary. J. blige to bruce springsteen and much more and i got a kick out of the playlist description on spotify said quote as this wondrous transition of power ensues. We strongly hold the joy of these select songs to be self evidence and quotes linked to that in the show notes. Also tuesday night so the night before the inauguration tomorrow night. If you're listening on monday at five thirty pm eastern there will be a memorial to honor the lives lost to covid nineteen. There will be lighting ceremony around the lincoln. Memorial reflecting pool in towns across the country are encouraged to participate by ringing church bells and lighting buildings at five thirty now inbetween lady gaga singing the national anthem and our first latina supreme court justice sonia sotomayor swearing in our first black in south asian woman. Vice president kamla harris using our first black supreme court. Justice thurgood marshall's bible as well as the bible of harris's childhood neighbor and mentor. Jean shelton yes. There are a lot of i this year. In between all of that there will also be a poetry reading from the youngest ever inaugural poets twenty two year old. Amanda gorman is not a total stranger to the pomp and circumstance of washington having been named the first ever national youth poet laureate in two thousand seventeen but now she'll follow in the footsteps of poets. Like maya angelou and robert frost in reciting one of her own poems inauguration in addition to writing incredible poetry and seriously i was lucky enough to hear her perform in person a few years ago and have never forgotten her performance but gorman a harvard grad has also already announced her intention to run for president in twenty thirty six so keep an eye on her of the poem that she'll read at. The inauguration called the hill. We climb gorman says quote america is messy. It's still in its early development of all that we can become and i have to recognize that in the poem. I can't ignore or a race. It and so. I crafted inaugural poem that hopefully recognizes these scars and these wounds hopefully it will move toward healing them and quotes so fun to look forward to surrounding the inauguration and hopefully just things to look forward to links to the schedule and how to watch all of that are in the show notes. That is it for me for today as always this show is produced by ride home media and cocky dot org. I am jackson bird. And i hope you've all had great martin luther king day and national day of service. I will talk to you again tomorrow.
Adele's 'SNL' Hosting Gig: Our Theories About What It All Means
"The Medicare annual election period deadline is almost here. I'm Meredith Vieira here with examples of people who started their search for coverage at my health policy dot com meet lowry he likes doing things online. So he started at my health policy dot Com. I took my time and found the coverage I. was looking for and. Done. Next is Mary when she wanted answers, she picked up the phone. I wanted a local perspective on plans. So I called my health house, they dot com and. Done switch to a better plan and Michael. I met with a local licensed insurance agent face to face and. Done go to my health policy dot Com to compare top rated Medicare advantage plans in your area including zero dollar premium plans or call one, eight, hundred, go star that's one eight, hundred go start Meredith Vieira pleaded dorset KF agency operates Mike healthpolicy dot com connected with Orndorff by the US government or the federal Medicare program a licensed insurance agent may call. Everybody. Welcome to the billboard pop shop podcast time Keith Caufield senior director of Charts Billboard and I'm Katie. Atkinson. Billboards deputy editor digital. Hello Katie I can see you. How Fun is that technology technology we haven't had it working. We haven't had video working for the past couple of weeks now that kid he's been back but now we finally have it on our side at least until it breaks mid way through the show you guys we worked with words and numbers not technology. Okay. You know it's My, my degree ironically is in print journalism. Or. Maybe not Iran Iraq at all just OSTEO lot math anyway as always the billboard pop shop is your stop shop for all things pop on billboard's weekly charts. In addition, you can always count on a lively discussion about the latest pop news. Stats stories, new music and guest interviews with Music Stars and folks from the world of pop today. On the show, we've got chart news about how twenty four, Kate Golden and Ian Dior mood makes its way to number one on the billboard hot one, hundred songs chart. How pop smokes shoot for the stars aim for the moon returns to number one on the billboard two hundred chart after three months and how fleetwood Mac's classic nineteen seventy seven number one album rumours returns to the top ten after forty two years. Hang an addition odile surprised everyone on Sunday October eighteenth by announcing on social media that she will be hosting Saturday night live this weekend October twenty, four, th it's the October surprise. Could this mean new music from odile is right around the corner. We'll talk about all the many theories. But first before we get started, if you enjoy the podcast subscribe to the show on your favorite podcasts providers, you won't miss an episode and if you want to explore more podcasts from billboard visit billboard, dot com slash podcasts. All right. Let's do the chart chat. I up on the billboard hot one hundred twenty four K. Golden and Ian Yours mood. Rises from number four number one marking the first leader for both artists. As. The hot one, hundred blends, streams, sales, and airplay data. Let's run down the song stats the week. Mood logged twenty point three, million US streams down two percent, and so seven thousand downloads down two percent as well in the week ending October fifteenth. Of course, according to Nielsen Music MRC data it also tallied sixty two point, nine, million, radio, airplay, Audience Impressions, which is up sixteen percent in the weekend. In October eighteenth the song is also number one on both the hot rock and alternative songs. Chart and the hot rap songs chart, and by the way both charts use the same methodology as hot one hundred. So it makes sense if you're if you're a alternative rap song and your number one on the hot one hundred, you'll probably number one on those other two charts to and I just say that this is a very fun song like this I. Feel like between this and savage love. Coming out of nowhere and going to number one with these brand new artists that you didn't know existed like a month ago is exciting. I think. When I say you didn't know existed maybe you did so. I'm learning about them and I just think it's so cool and you know super cool also. On Billboard Dot Com, you can go see they're all. They are equally excited because this is not old hat to them. They're like freaking out on twitter and on instagram about having number one, which they should be because it's a big deal. You know it is a big deal. Yeah. Yeah. Over on the billboard two, hundred albums chart pop smokes former number one shoot for the stars aim for the moon returned. So the top after a three month, wait the set earned sixty seven thousand equivalent album units in the weekend in October fifteenth, which is down one percent. Actually. A pretty soft week in the top ten as there aren't any debuts region after two weeks at least five debuts in the top ten, every week But there is one really sizable re entry in the top ten has fleetwood Mac's Classic Nineteen, seventy seven number one album rumors searches back to the top ten seven for the first time in over forty two years. It's truly amazing. We've already talked about this a little bit on the podcast, but obviously, this tick tock video around the world of the skateboarder lip synching dreams has like truly turned this into an unbelievable moment bringing this classic album back to the top ten. It's insane. If we if there was going to be a macy's Thanksgiving Day parade this year, you can expect that if there was going to be an ocean spray sponsored float Nathan APODACA. His name who was the guy in the video would absolutely be on that float lip synching dreams with Stevie Nicks and they'd be wearing sweaters together and the flow is a giant skateboard. With like rivers of Ocean Spray cranberry Raspberry Oh can you this could also be a great float of the Rose Bowl parade which I'm sure there won't be one but that'd be a great one made out of flowers next year and no one cares anymore. This is a great idea when the moment's gone, it won't really matter. All right. Well, rumors earned thirty three thousand units for the week which is fifteen percent and a little history on rumors on the chart. The album spent thirty one nonconsecutive weeks at number one on the. Billboard two, hundred back in nineteen, seventy, seven and nineteen, seventy eight, which is a record number of weeks atop the list for an album by duo or group a record that still stands today and rumours was last in the top ten on the February eighteenth nineteen seventy eight data chart when it was number ten and it was last ranked at number seven or higher on the February eleventh nineteen seventy eight chart where it was at number seven. So big week for fleetwood Mac the tweeted, they tweeted out billboards story about billboard story my story. They tweeted out that story and I think they posted on their instagram like they seem to be really the band itself as jazzed about it. Oh, clearly I mean between Mick and Stevie both reenacting versions of the video on Tiktok joining Tiktok for that matter to do this it's you know it's a huge moment and this feels very keith in Katie show that we get to transition from tweet would Mac into Adele? I really enjoy that. Yeah. Because announced on Sunday that she's returning to the Saturday night live stage this weekend. But this time it is to host instead of musical guests and she'll holds for the very first time. So she says, we're just GONNA believe. Saying right and we don't know which is gonNA. Do She's hosting though she says, we are going to break this down a little bit further but in her instagram posts on Sunday, she literally said my first ever hosting GIG and for. Of all things. So according to the woman herself, she is hosting only hosting and her we'll be the musical guest answer. But let's let's break down because we are obviously hoping for more than just you know some skits down although we do have to just start out by saying she's hilarious. Thing she's ever dying. I'm I'm thinking of Carpool Karaoke. I'm like, what pops to your mind when you think of Adel just being Got She, she doesn't have to do anything to be funny. Just she so charming and just she's so off the cuff, but the cal, the Carpool Karaoke is it. It's just I watched randomly like two weeks ago for the first time in a while and it's just so memorable because she just she quit she just knows pop culture she. So quick I can see how this could translate really well into hosting and her kind of doing a standup moment when she comes out of the game, the only got a monologue from a dull. What did we deserve this? This is going to be so just here cackle he's just like Bloody. Just whatever she says Oh you know what else popped into my mind is when she pretended to be drag performer right as a dial and totally like pulled one over on all these ladies who clearly were like loving Adao dressed up as a dow always look like it wasn't drag right it was looked like it was look-alikes but there was one sort of I think a trag impersonator type. Amongst the group who was a man dressed as adult but I can just see her in these skits already and it's going to be epic. But let's let's dive a little deeper because as Adele notes in her instagram post her very first appearance, which was twelve years ago, which is insane. was not only what broker in. America. But it's also the episode where Sarah Palin made a cameo and of course. There's a cultural moment or yeah i. mean if you watch the show, you know Tina phase impersonation of Sarah, Palin was such a big deal and then Sarah herself showed up which everybody tuned in that week, which meant they all were gifted with the gift of Dow it was one of the highest rated SNL and a very long time that we can. It continues to be one of the highest rated SNL's, and she edits that snl appearance as what kind of broke her in America so. You know I can see how in her mind she probably feels like, Oh, well, that's that's a perfect reasoning for me to come back to the show again well, and so we happen to be in another political moment. We are there I think there might be an election on the horizon right. And you know you Keith actually pointed out a dull lives in the US. Now obviously, she's a Brit I don't. We don't know if she's a voter but lives in the US we don't. We don't have information. We know that's Really think about the whole voting she could be a resident versus a citizen et Cetera. Right so for baby was born here the baby in America. Well. Yes. It would be right. I guess you. Know. It would be Anyway. But. Maybe this is the moment that Adele feels like she needs to get political. Maybe she's GonNa come out and endorse a candidate. Maybe she's going to play a political figure in this election cycle. Who knows yeah I mean what? Yeah. If she I think there are few people kind few celebrities that can kind of cut through the pop culture new cycle noise. Yes, and she is so she doesn't. Really, use social media very often. She doesn't give public statements years into interviews. She saves it all for short bursts and she said basically in the past people have asked her why don't you tweet? Why don't you post on instagram and she's like, why am I going to say all the things on there when I just saved them all up for later you know when I talk to people and so. When. She does something she does it with intent. So and purpose. So I can see how maybe she's thinking. This is my opportunity to say something in a big kind of statement way. Yeah Yeah, and also I think people will pay attention because it is a Adele that I was gonna it actually kind of rolls nicely into we were talking about the very memorable skit on us and Al Right after the. Song hello came out which was such a blockbuster song and right before the Thanksgiving holiday in two thousand fifteen where a family sitting around the table they can't agree on anything they're arguing about politics arguing about like an interracial relationship in the family they're arguing about everything but then the little girl turns on hello and all of a sudden young and old everyone is just Jamming to the song because they all are literally transformed into a Dallas seen in the video for hello all with long nails and for coats and blowing hair though to your point of Adel really cutting through a lot of that has to do with her life appeal across many generations, which can be also dangerous to if she takes a stand or viewpoint or endorses someone. That could really turn off a lot of people that love her for not being maybe political in there is even though she might be very political, but maybe they're unaware of that. Yes. People love saying that they don't like when artists get political, but it's just when they disagree with them that they say ads. So so that'll be super interesting. Are they going to do thanksgiving? Part two is going to be Halloween themes. It'd be a Christmas flavored skit. delbene it as the matriarch of the family turn on her own new song on the Stereo. Next to her surprise a new song. I would love all of that and that also thinks for the Sigua Keith. I'm just GONNA throw it out there. This is just me rambling identifies as actually working to your to your advantage because the next thing is, is their new music like that is the one hundred, million dollar question like is there a new single coming before the show? is she going to debut a song on the show? Is there an album dropping like? Is there new music? So what would our predictions because this is fully just like guessing right now? Yeah. By the time you hear this, all could have been revealed right much like the Mariah Carey mistletoe mystery gingerbread crumb search it's another episode of Pop shop investigates. America's, favourite. Show. Dateline pop shop. So I. I just don't see why she would just. Do snl unless there was music coming and we know that she's been working on an album for a while. So we know there's music coming. and. I think they probably had. She probably had to announce that she was hosting because she would have been in New York this week and people would have seen her walking into the NBC studio and wondered. T, F, what is Adele doing at? To announce. So she had to get that out of the way before she even got there. So, shuttle the cat out of the back that something was happening. She doesn't have to say anything about a single yet. So my theory is that. Either there's going to be a new single comes out on Friday night. This Friday the twenty third. And then. She probably it on. Saturday. And it's a ruse hers a musical gas I'm sure hurry is the musical gas but then Adele gets a performance slot as well or her could be the featured artist on Adele's for single I don I made that As. Well, I also thought maybe they were just being jerks and it was like a tricky way to sneak in the musical gases actually her not meaning a doubt not h. Dot e Dot Art. The, actual artist, her already tweeted this. So I'm pretty sure she's in on it and actually be there but yeah, it could be it could be a matter of her being a featured artists you mentioned earlier that Adele is always intentional i. think that's the thing we have to zero in on because I don't see her just doing a one off SNL hosting GIG and coming out of her very peaceful hiding just to do this one GIG. If it's not to promote her primary career, I'd really don't do not see that happening she she. She I. Think she would much rather just not do any of this not do any of this media and Promo stuff unless she has to and she's at the point where she's like I can only do what I want to do and just simply say I have a new album. Here it is and. And also I mean, yeah. So going back to the music, maybe the single drops this week maybe she announces it on Saturday and it comes out on Saturday night as a surprise like I have a new single and it's out right now on I tunes and all your favorite streaming services go go there now and I don't know and then maybe but then on top of that, it's like okay. So does that mean album is around the corner or she dropping a surprise album on Friday night which seems out of character with Adele does normally she would lead up to something but Adel a release album. So infrequently she last released an album five years ago by the way on November twentieth. which is right around the corner of your anniversary. So I don't see you're doing a surprise album especially when she so big with physical media like CDs and vinyl at it takes a lot of time to manufacture those unless they manufactured them in some sort of secret underground location that no one's been aware of. Out Imagine, maybe there's a single and then six weeks later, the album drops around Thanksgiving that's just my theory it could all be wrong or there could be surprise album and like. Next Friday that goes up against the Arianna guerande alleged album that's coming out though let's talk about to your point. I wanted to look up because we both knew that the album twenty five came out on November twentieth but I just looked up when hello came out and it was October twenty third. So the literal timing Keith. It's the it's. It's insane actually that it's the actual timing. Were we on New Music Friday schedule in two thousand fifteen or we were we not there yet. I think we were just happened to me that five years ago. It was also a Friday Friday. You can check the time and date dot com slash and website to see what day of the week things. That it actually is that time time ing but if she does put out this single on Friday, it would be the exact day of hello and then she could put out the album and the exact day of twenty five although there's another album that was already announced for November twentieth wasn't there Keith yet I'm pretty sure the s album comes out November twentieth. That's an insane one to be going trying to go head to head with even if it's like your dates workout from two thousand fifteen to now I don't know if that's the one although it's Adele so they they might be freaking out right now at the prospect of a dull. Planting a flag on their date. I mean, yeah. Just just cooled to be sure and it is coming out November twentieth. Or beats yes so. I I I let's talk about another album coming out this month that we know about which is Arianna guerande right. So we don't know do we know the exact timetable of song release versus album releases? She has a countdown clock on her website right now that's counting down to something happening this Friday and something happening the following Friday's sumptious. Album yeah, and so once again. It's some busy released as coming up Fidel is is rolling in there is rolling in the deep as well. there. There are probably so many artists and managers right now going. Does. Anyone know what? Adele. is doing his album coming how do I avoid it? How do I get out of the way but thing is Adults lost album was so enormous in its first week has sold more than three million copies just on like digital albums and CDs not just streams over three million copies, and it continued to sell incredibly well like hundreds of thousands and millions in the following week. So if you are in the half of like hurricane, Adele Yeah no just if you'RE GONNA lose number one, lose it to. Adult. That's fine. Do you remember when hello came out and she put traditional television ads in the? UK, like that's how we found out music was coming she. We found out from a like was like a thirty second or twenty seconds spot that just started off stark black you heard the keys and it was I. think it was on the x factor. Yeah I think it premiere the. Piano rewards yeah. Oh, my God I lost my mind. And that's all I had such an impact I i. she must be like I mean a maybe doesn't worry about like I would think it would be like Ken. Lightening. Strike? Three. Times. Basically, she's had insane releases will in the carpet will I'll say this briefly and the Carpool Karaoke she corden James Corden the host asked her specifically like were you kind of worried going into the new album and you know about dropping into single and and she basically said you know I was a bit worried. You know about hello? And she's like, but I guess, I'm not really worried about that. Now 'cause rory come out and become a huge hit so. When you're? No matter who you are when you're trying to follow up something as big as like twenty one or thriller or born in the USA or rumors my God, can you imagine the pressure on Fleetwood Mac with the following up after that? How do you? How do you come anywhere near it and hello was so enormous on the album still proved to be big. So it's like all right. Can you do it again but what we do know is that when the album comes out, it's not going to be named for an age. That was the of a trilogy for her Nineteen Twenty One and twenty five. She's not gonNA do an age album it'll probably just be called Adele it's unfortunate because thirty such a good number. I don't tell us about it. Okay. Yeah. We'll be listening you now. Sure. Not Top shop. You know That's open invitation to join us on the pop shop though, but I have asked Katie. But let's just wrap it up by saying we're all going to have to tune in to us on Saturday maybe we'll have some answers before then but to find out what a Dell has off her beautiful brocade sleeve, just tune into snl on October twenty, twenty, four th to find out. Alright. Now, it's time for the charts set of the week. This week in nineteen eighty seven Michael Jackson's bad single hit number one on the hot one hundred the second of a record five number one singles from the album of the same name the track skipped for two one. David October Twenty Fourth Nineteen eighty-seven and spent two weeks at number one that was the second single from the bad album. After the number one hit, I just can't stop loving you with Cy Garrett. After bad Jackson reached number one with the way you make me feel man in the mirror and dirty Diana all of course, singles from bad. He had more number ones later, but we're just focused on bad right now he then added two more top twenty hits from the album with the number eleven peaking another part of me and the number seven hit smooth criminal while the bad album to number one on the billboard two, Hundred Chart Dated September twenty, sixth nineteen, eighty seven and spent six weeks atop the tally notably bad was only the sixth album to debut at number one back in the pre Marcy Data Nielsen Music Days Before Nineteen ninety-one albums very infrequently debuted atop the list. Jackson's five number ones from the bad album Martha. First Time any act had achieved five chart topping singles from album. He remains the only male artists to have earned the distinction since then just Katy Perry has also logged the feet having generated five number ones from her teenage dream album two, thousand, ten and two thousand eleven. So there you have it this week in Nineteen eighty-seven Michael Jackson was bad at number one or bad. At. Number one on the hot one hundred. Already. We stand up our, Big Shoe? Any partying words I was surprised that you didn't say dirty Diana like in the cadence like dirty. Hard to say without saying. So many so many women that Michael is suspicious of his songs. Billie Jean. Thirty. Diana. Annie are you OK and smooth criminal? Did you watch the bad documentary about the making of it. Now, there's a little bit of it where someone they were talking about the making of smooth criminal and apparent people asking who is Anne and someone said anti was actually a like a CPR doll. In. The studios allow. And it was like like Annie are you OK as like CPR doll somehow inspired it I just mangled the entire. Anyway there's something about a CPR. This was not as good as my rumors story the other. So it was about a crash test dummies what you're saying that's. I think I think the doll was nicknamed Anne. Areas Anyway. You never know since. You never know where inspiration strike So song should we go out on? Man We'll after all that. I feel like let's get one more taste bad like how through criminal I think that'd be awesome. All right. The criminal and we'll see you next time I. Think. Back. Smooth. The Medicare annual election period deadline is almost here. I'm Meredith era here with examples of people who started their search for coverage at my health policy dot com meet lowry. He likes doing things online. So he started at my health dot com I took my time and found the coverage was looking at full and. Next is Mary. When she wanted answers, she picked up the phone I wanted a local perspective on plans. So I called my health policy, DOT COM and Done. Switched to a better plan and Michael, I met with a mobile licensed insurance agent face to face and. Done go to my health policy dot Com to compare top rated Medicare advantage plans in your area including zero dollar breathing plans or call one, eight, hundred, go start that's one eight hundred go start Meredith Vieira Zepeda Dorset KF agency operates my healthpolicy dot com not connected with or endorsed by the US government or the federal Medicare program a licensed insurance agent May. Call.
The President Has Covid-19
"It's Friday October second I'm Akilah Hughes, and this is what a day where we are currently processing trump's October. Surprise. On today's show the current state of the covy economy and how tech companies are preparing for the election then some headlines but first the latest, and it's really the latest we had to rerecord the top of the show because of some breaking news overnight. So we'll get into the rest of the show in a moment, but our lead story of course is that early this morning around one am eastern President Trump tweeted that he and first lady Melania trump had tested positive for the corona virus. The news came after a close White House aide hope Hicks who had been experiencing symptoms tested positive Hicks had been traveling with the president in recent days including the debate on Tuesday in his tweet trump. said he and Milania would begin a corn immediately the trump's physician put out a statement confirming in saying trump was quote well but the statement did not say anything about whether he was experiencing symptoms in this news comes after the president has spent months downplaying the pandemic which has killed over two hundred thousand Americans in infected at least seven million as well is sewing mistrust and spreading disinformation that Americans questioning his credibility on the matter. It's unclear as of now who else may have contracted the virus while travelling or working or meeting with the president it's also unclear what impact this will have on the presidential campaigns needless to say we'll have more information as we get it in the coming days. But in other news and back to the rest of the show relief bill chatter between the White House and House Speaker Nancy Pelosi was reinvigorated this week and just like every other part of twenty twenty kind of fell apart at least as of yesterday last night before all of this went down with the president. How stems passed a new two point two trillion. Dollar package that is essentially a slimmed-down version of the Heroes Act that they pass back in May it's now October just in case anyone wants to get angry about how much time has gone by anyway Republicans complained back then the bill was too expensive and even now they're saying the same thing. So yikes earlier in the day yesterday after covering for Donald Trump's. White Supremacy Kaley mcenaney told reporters that the trump administration had offered a one point six, trillion dollar package that Republicans in Congress have already called too expensive but Pelosi similarly wasn't interested in this matter is because one people are hurting while they're all figuring this out but to both Republicans and the Democrats would benefit from some legislation passing before Election Day moderate Democrats. Up for reelection needs something tangible to bring back to their constituents head of the election and Donald Trump's best chance for reelection is the stimulus money helping the sluggish economy along before November third, right? Okay. So to be continued on all of this and speaking of are hurting economy mass layoffs continue to happen across industries. So what is the latest that's happening there? We told you yesterday about Disney cutting twenty, eight thousand workers across theme parks and now airlines saying they'll be employees since no relief bill has been passed American. Airlines was the first to announce its plan saying it would begin furloughing nineteen thousand employees shortly thereafter united said, it will be forced to furlough roughly thirteen thousand employees immediately back in March with the airlines completely stifled by the public. Health. Crisis Congress passed a twenty five billion dollar program to help cover their payroll costs on the condition that workers not be laid off or have their pay cut before October. I will now it's the second. Airline leaders say the job cuts are unavoidable since so few people are traveling and they're still burning through five billion dollars a month while the nation is still beset by a virus that lawmakers expected with largely be under control by now it's almost like if you want to fix the economy, gotTa fix the virus right and staying on the economy for a moment, a lot of people have pointed to the stock. Market is proof that the economy is doing fine but we still have record unemployment. So what's actually going on? Yeah. So economic reports keeps showing that the rate of recovery slowing down here are a few of the data points. One consumer spending grew just one percent in August, which is the weakest growth since May two Americans personal income fell in. August again no surprise there that's after federal unemployment expired at the. End of July. In three more than eight, hundred, thousand people filed for unemployment last week. That's slightly better than the week before. But hundreds of thousands more unemployed people isn't cause for celebration big picture without additional government aid and with the threat of the virus. Still looming large, the recovery is slowing down and it's slowing down at the halfway point about half of the jobs that were lost between February and April. Still haven't returned in the recession recovery going even worse for certain demographic groups including mothers of school aged children, lack men and women Hispanic men. Asian. Americans young people and people without college degrees. The next big data point comes out this morning and that's the monthly jobs report from September economists are expecting it to show a slight improvement from the previous month, but the emphasis has to be on the word light. All right. Let's move on to our next story. So last week we talked about public and political pressure on major tech companies having to do with how they regulate content that's posted on their platforms as well as various ongoing antitrust investigations will yesterday the Senate officially subpoenaed the CEOS of facebook Google and twitter for a hearing. So let's talk about what comes next. Yes this is coming from. The Senate Commerce Committee and it's not totally clear yet according to the reporting that's out there win exactly a hearing would happen but according to a report that was in Politico Democrats on the committee were worried that moving forward too fast. Republican. Chair Roger wicker wants to do isn't a great idea right now they're worried is the tough questioning from Republicans in the hearing might push the cheese. Up on moderating content with just weeks until the election the other big piece of this, the party's just have different intense with this hearing on the Republican. Side much of the conversation about social media content moderation as we've talked about before has to do with these unfounded concerns about conservative voices being silenced for Democrats apparently, they ended up being okay with the subpoenas overall because other issues were. added. Including Data Privacy Senator Amy Klobuchar who was on the committee also mentioned that it would be good to discuss media consolidation antitrust and more. So now the interesting question is going to be when this actually takes place. Some of these Democrats have voiced a desire to have the hearings occur after the election. So as to avoid Senator Brian Schatz put it quote working the wraps before November third. In. These rafts are under the gun because they've done such a historically bad job at moderating content, particularly in and around. So. What has facebook for instance that they're doing now? Well, they say that they're adding additional restrictions sue political ads that would apply to content on both facebook and instagram effective immediately. So typically trump continues to lie about the process of male voting facebook says it is now banning ads include quote calling a method of voting inherently fraudulent or corrupt we're using is instance of voter fraud to de-legitimize a result of an election. They are also banning any ad that advises users not to participate in the census or not to vote and the ad that seeks to call the election fraudulent if it can't be called on November third, which is A. Likely scenario plus an earlier ban on ads that declare victory prematurely, and this comes after the company said that it would ban new political ads leading up to election day. It also said it would put a voting information center at the top of Newsfeed to show when and where to register to vote and according to a report from the New York Times from last month, facebook is trying to figure out what to do about information that gets shared in private channels, which is infinitely harder to regulate. One thing they impose was limiting the number of people that users could forward messages to in Messenger for more than one, hundred, fifty to just five. Doesn't absolve the company. There's still a lot of misinformation on the platform to say the very least and there are many people that are still concerned that facebook isn't ready for the next few weeks and the crucial ones that will follow actual election day. We will certainly keep track of that. Yeah. Separately, there was another announcement from Google in the past day that it's going to spend one billion dollars on licensing news content. The seems like it's Intended to address some concerns particularly in the news industry. So what's your take? Yeah, this is very interesting. So Google said, they're going to spend that money to licensed content from a national news. Organizations is going to be part of a new product called new showcase at a supposedly going to show readers news from around the world and Google is I'm GonNa pay the publishers to basically curate show up there. It's already available in Germany and Brazil. And the company said that they've signed partnerships with almost two hundred publications so far. So Google and facebook have effectively wrecked meteorologist by gobbling these advertising dollars that used to flow to the actual publishers that's wreaked havoc on news outlets, finances, and made it harder for them to do crucial reporting for years publishers have been pushing the companies to pay for their content and there's actually been a recent ongoing fighting. Australia new regulations might force the companies. To pay local publishers resulting in a threat from facebook that they might just block Australian news content instead tease. It's yeah. It's unclear whether this will all go. But for now, groups like the European Publishers Council are skeptical of the announcement saying that Google is getting itself away to quote undermine legislation while dictating the terms and conditions of these agreements a lot to keep track of here but we will keep following it and that is the latest four. It's Friday Wad squad, and for today's Tim check, we're talking about important holiday started on Wednesday and continues through next. Tuesday. It is fat bear week where the Internet can decide who is the number one fat bear. In southwest. Alaska's cat my National Park and reserve these bears currently bulking up for winter hibernation and can hit numbers over a thousand pounds. The returning champ. This year is holly don't count out a bear named seven, who is also very big and Brown he can vote every day on explorer dot org. So giddy we adore these large bears and we love the national. Park. Service. Do you have a favorite part would like to shout here now on our show one A. So. Thank you for naming the show just in. He didn't know what we're doing. I thought we were discussing each other. I. Your semi's like an easy one to you know because it's just like it's the show one right? Like you get there like Oh. Yeah seventy. Wow. But it's true. It's it's it's really good. But on a local tip, that's more of like a a park that you would just be around in a neighborhood that you wouldn't know drive thousands of miles to mount storm in Cincinnati for our local listeners over there. Is a really nice place. It has like if I'm remembering. Hercules Little Gazebo. Type thing that's on the top of this hill. It's right near Ludlow in Clifton grab some skyline movie and head over to mount storm maybe you're doing some underage drinking there I would not sign off on that but it could be something that comes up. Honestly I love that you're pandering to Cincinnati particularly. You had to hit every note about what you could do. Honestly are you being paid by like today tourism I I can't disclose any sort of sponsorship deals with a have at this time, but maybe it'll later date the lawyers will sign off on something. Very cool. Same question though for you what parks are your favorites in this beautiful world of ours. Well I obviously like the idea of the Grand Canyon I've never been there but I think a big hole in the ground is exactly where I want to be right now. So. Shout out to giant holes. I like my favorite part that I've been to before is a state park in Kentucky called Big Bone Lick. For several reasons, it's mostly famous because the name is crazy like you can get a shirt that says big bone lick and it's completely serious but you stay for like the live buffalo that lived there and like they have really cool sort of like. I'M GONNA mess up this for like paleontology stuff where you can see really old bones. It's cool. The basically it's this hub of north, America, sort of prehistoric time, and there's a lot of like mammoth bones and like weird stuff that you just don't get in other parts of the country. So if you WANNA see some like imposing. Bones. To. See Him at big bone lick head on down the big bone like, yeah. That sounds like both type of like Barbecue restaurant that you could go to and gas station shirt. Well perfect just like that we check our temps stay safe become really fat bear and we'll be back with another tim check next week. For some ads what a day is brought to you by Billy self-care entertain are always important whatever you're using to get ready for the day should absolutely make you feel amazing and that's where billy comes in. They have recreated everyday essentials by delivering premium razors and high performing body care directly to you know pink tax at all no visit to the drugstore. Not Breaking the bank. So go to my billy dot. com. To get their starter kit for just nine dollars that includes their award winning razor to refill blades and a magnetic holder that keeps your razor safe and dry and between uses billy is out to change more than the way you shave they just released three completely clean must have products to add to. Your routine that's lip balm dry shampoo and face wipes stock up I. Love Billy. It is the best razor I've ever owned completely earnestly I have incredibly smooth legs now, I even got that one really long hair that has been hiding for a decade. So go to billy dot com to meet the razor that made everyone start talking about razors and express A. Little love for our show go to my billy dot com slash what a day it's a small way you can support us while getting the best razor you will ever own. It's just nine dollars to get your starter kit plus free shipping. Always go to my billy dot com slash today spelled my b. i. l. l. e. dot com slash what a day. Said what is brought to you by Kalpana proves his message calpine has issues that he wants to talk about on his new free former original series calpine approves this message. He digs deep into the major issues of the November election that young people are passionate about education judges, healthcare climate change, and the power of the youth. Hosted by Calpine this unscripted comedic look on this election gives you all the knowledge you need to kick twenty twenty in the ballots free forms. Kalpana approves this message. It is now streaming new episodes Wednesdays on Hulu. Let's wrap up with some headlines headlines. We've got a special guest with us today comedian and writer Eudora. Travis welcome to the madness hey, it's me. Yeah. All right. Well, let's let's jump into it when trump and his shaggy-haired easy bar put together their task force on policing earlier this year, they knew exactly who to pick. So they'd get a balanced view of the issues, one, hundred, twelve cops and law enforcement officers and only five other people. Now, that's always come back to bite them after a federal judge ordered the Commission to stop their work and not release any of their findings because they fail to represent very points of view. A. Better mission included civil rights, activists, defense attorneys, and mental health professionals. With this group, their recommendations would probably be every officer should have tank and bigger flat screens in the police station. The group's composition, they never filed a charter never posted a public notice of meetings and didn't open their meeting the public, all of which required by law to do. So I'm taking it upon myself to carry out the citizens arrest bar may still be able to release a report from the group. If they add more diverse members, incorporate their input. Okay. Of next we got one man hold the she's to music industry success in these skateboarding down the road a right now mainline and cranberry juice right in his veins pump that Shit, ooh can I curse. Great. Nathan APODACA who goes by at four twenty face to eight shout dog gang on Tiktok was seen by millions enjoying oceans brave from the bottle and singing along dreams by fleetwood Mac classic is a head. Since. Then streams of that song of ballooned with spotify reporting a two hundred, forty, two percent increase in first time listeners an apple reporting. I. Don't even it's like a hard number to even say eleven hundred, thirty, seven percent. Increase Inches Hams. Metric even measured but they do. By the way before I finish this story, one time I was at a Anderson packed concert and he's a very famous person that I saw somebody like in the front row choosing his. How best? Waiting Best Concert. Tickets to see him they know what? Yeah. Just, it just felt so much better as much money as I spent knowing somebody just wasted all that. Anyway. APODACA says he received ten thousand dollars in donations after the after the clip which he plans to share with his mom and spend on his RV found out. He's homeless right after all this happened Shout out to shout. Dog Face Hope doing well. No Word on how the clip affected cranberry juice sales though. But either way I hope story reaches the bog where my friends in big rubber overalls or doing God's work. Might be far away but you all are extremely close to our hearts. That's actually where I met you both and I. Just blogging. Blogging. Blogging among the berries. That was that was. What our old Sitcom was called blogging. We were actually really successful successful. Doing Very. Well, we learned more yesterday about the sweet white lady from Church, who wants to take away our rights. So trump supreme court nominee, amy Coney Barrett once supported an extreme anti-choice group, which says that life begins at fertilization. This position makes in vitro fertilization off limits because that process often requires fertilized embryos to be discarded most antiabortion groups stopped short of opposing in vitro fertilization because it's popular. But remember that there is a high achiever who's never been afraid to push it to the limit is she opposed him in free. Socks we will have to wait until the hearings to find out well. Thousand six Barrett signed her name to an AD in south. Bend newspaper pledging to quote oppose abortion on demand defend the right to life from fertilization to natural death and no word on a natural gif. Maybe she's opposed to like tragedies I. Don't know yesterday the white. House sought to allay fears that sheet impose her own pro life views on the court by pointing out the recently ruled in support of a convicted killers execution low when someone points at a dead man to say see don't worry. Gets. Oh Man. Well. You know when I look at the world I, just think to myself everything everything is just as it should be. All in its right place, it's it's like it couldn't. It couldn't be more ideal right now. And I just really hope everyone else can see. Okay. Well, we also felt the need to update you guys about a story we've been following with spotlight level intensity a group of disgusting swearing birds have returned to. Have returned to a public exhibition at a in England. After taking a couple days off to think about bad language. The five parents spent their time out with more polite teacher's pet call him snitch as birds. We're supposed to influence their behavior. He's her birds. So now, instead of swearing, they will ruin the park by snitching everybody who walks by and. Talking about how they want extra homework. Oh. Man these nerd birds. While the swearing, birds kept in the bag visitors to the zoo. took to swearing at random normal birds in attempts to find them. As though they have not seen planet of the Apes. And they don't know that birds will eventually turn on you know crows remember faces. And they will eventually flip the script and put us in cages. I don't think you understand. The way the world works. See they said crows getting think about their thoughts? Yeah I. Don't like that. Scary Shit. Out here in La because there's really giant crows stop side and one landed stop. And I stopped put flashes and take a picture of it and it did not like I. Wonder what it was thinking about you. Know what the fuck is that, and also what the fuck is, what the fuck is that mean. Why do I speak English? Well government officials in Madrid announced yesterday that they will be complying with Spain's new national lockdown restrictions. This comes after the regional government refused to follow national shutdown orders with officials claiming they weren't legally enforceable. Spain's National Health Minister pointed out that Madrid is currently a covert nineteen hotspot with the city accounting for forty three percent of the country's daily case live. Before these new rules were introduced. Their local government had its own regional restrictions which critics claimed only targeted the poorest parts of the city classic. Madrid's President says the city will abide by the national governments lockdown but that her administration will be launching a legal challenge very soon. I'm just confused people's attitudes about this. It's fucking it's a virus banderas. Inside I don't know what the argument for is but. You are just a dream. Thank you for being on the show before we go. Where can our listeners follow you and all your work I am on on I'm on the Internet you can you there. On instagram. Professor. Do why and in twitter at Ya Y. E. D. O. Y. E. O.'s heath and if you live in Philly I'm going to be at the punch line for four shows October twenty third and twenty four. So come through. do some standup in some jokes and? Those are the same thing, but you get it. We'll do what are the other. One or the other you can get stand up where you can get jokes I don't do that shit together. No. It'd be uncalled for yeah that'd be weird. Style. Well thank you so much for doing the show and those are the headlines. That's like the Sherman. Review. Don't Yell Birt's whereas at us and tell your friends listen and if you're under reading and not just letters you received from your friends at the cranberry bog like me what is as also nightly newsletter check it out and subscribe crooked dot com slash subscribe cues. I'm getting resnick and vote Holly for Fateh spare she has been working really hard and I just think she deserves it. Vic with five sees. What a day is a production of crooked media, it's recorded and mixed by Charlotte. Selling Sonia time is our assistant producer. Our head writer is John Milstein in our executive producers Arcadia Long Akilah Hughes and me. Theme Music is by Congo, yard and shock.
HR 2: The Lakers are 2020 NBA Champions!
"Things in the scoop today before we get back to Lakers number one rams very impressive victory at Washington football team yesterday really especially, defensively, Mace Unreal Aaron Donald and I think it was troy readers. The other guy who had just an unbelievable game for them they were all over. I. Kyle Alan and then Alex Smith. It was nice at Alex. Smith actually got in there and got to play. It was a tough assignment, but it's unbelievable that he's out there playing given all the surgeries and the injury they had and all that business get back to where he is is an incredible accomplishment. And I'm telling you I. Think. I think being win the division. It's a great foreign team. This is a great for. Much better than last year's team they're firing on all cylinders right now by the way, we saw a little bit of camakers yesterday I think camakers has a chance to be at the end of the game. Darrell Henderson looks fantastic jared Goff has been great. The tight ends have been in the yesterday Gerald Everett scored a touchdown and course cooper cop. You can always count on I, just think there's so many teams about this. So many things about this rams team to like, and by the way it's one of the youngest teams in the League despite Andrew Whitworth it is one of the youngest teams in the League. So there's a lot of future and a lot upside there. Yeah now the other thing is we would normally be all over the dodgers game. No sure. But we we've never had a situation where the Lakers a title and then the next day the dodgers have a playoff game, but we haven't forgotten about him. No not at all we have the game tonight for you here on ten espn and it's Walker bueller going right Yup Walker bueller versus Max freed Remember they've got a lot of injuries to their starting rotation. They pitched really well in the LDS but they have lost guys like Mike Sorocca Felix Hernandez opted out I mean they're they're rotation is held together with glue and tape. We should expect to see a whole bunch relievers. Very much like we saw in the padres series I, like the dodgers to win the series. You're going to get see Ronaldo Kunia junior who is just along with Fernando to junior the two best young players in the game I think Kuni Junior. And Junior by the way, the other the other ones I think would be one. Soto is definitely one of the great young players in the game too. But those two we get to see tonight we've already seen two teeth. Now we get to see a Kunia junior I like dodgers in six in this series John and I like the odds of me being in Dallas next. Tuesday for game one of the world series. So are you in? Lindsay, both going if we determine that I am for sure I don't know what the status of Lindsay is. What is the Status Lance I'm on the fence still on the fetch what are you on the what's holding you up? What's what's what's keeping you? Mean I, think I'm pretty sure that I mean obviously which if they make it but if they do I think I'm going to go to game five with tickets Yeah. Because that's the only game that. I might have tickets for Oh God got. Yeah. So you get to go to one world series. I get to I'm curious to see what is going to be like I. Mean I hope to get there I'm not unlike the the Lakers which I felt the they had the two best players in the game and I felt like all along. They were GonNa win the series I thought all along. They were going to win the NBA, championship? Especially when the field cleared out don't feel that way with the dodgers. The braves are tough out and Tampa Bay about to go up to potentially on the Houston. Astros Tampa Bay is very, very good very good great pitching. Blake's now and tyler glass. Now Charlie Morton they can throw the baseball. So they're going to face a formidable team if they can punch their ticket to the world series. And then. Well. Let's just circle back to the Lakers because this. Story and by the way, the phone lines are open, eight, seven, seven, seven, ten. Prayed couple of guys that. That you know I keep thinking I can't remember his name, but you remember we had that caller at the beginning of the year that said, this team can't win a championship. There's too many knuckleheads on it. And and so. This is such a vindication for so many Peo-. And by the way. You know Ad. There's something about a d. and and the way he has connected with Lebron he is such A. Is it fair to say there's a there's Kinda gentle side to Anthony. Davis I mean he's he's really just comes across as the nicest guy in the world and is an incredibly nice guy. And Him Lebron have a mutual like okay. When Shaq and Kobe warming entitles there was a lot of ego battles that sure. Eventually broke apart. AD and Lebron actually root for each other. Yeah. I, mean you can tell by watching them play and how it came together so. There were a lot of people that the Lakers a lot of people thought the Lakers should go after and a lot of people that you know the Lakers tried to remember they tried to get to White Howard to come back to Trinidad. Carmelo they tried to get lamarcus aldridge over the years. Yeah. You know hats off to rob Pelinka and Jeannie everybody in that front office for seeing that this combination, these two particular people would be the shack and Kobe would be the two you could build around and then fill them in with parts, and you could win the title and by the way parts that are signed off on by your two biggest stars I. think that's really important. General managers like to be general managers they liked to make all the decisions I think great general managers. CONSULT WITH Their superstars and that's what rob pulling was able to do talked about an immediate day texting with. texting with Lebron, all summer long and ultimately putting together a team that everybody felt good about including Lebron and and it paid off last night. And if you think like all right. This is like one of my favorite wrinkles about this particular title. The Lakers are a like Raimondo was talking about their family business like Joey US runs the G. League, Team Yeah Jesse Bus runs the scouting department there over there all the time. Sure. So Alex Caruso is a guy that the Lakers. Saw Thought. Let's put him on our Summer League team and in two thousand seventeen, they put them in the Summer League team. Now, you might remember that was the team that got hot and won the whole thing. It had Lonzo it had coups. It had Caruso they it just all came together and Chris, O. played so well in those games that the Lakers gave him a contract amid said, hey, come play for the South Bay Lakers. And, he works his way up from the South Bay Lakers. All the way up to the Lakers plays well enough to get a contract and last night mace he was in the twenty sixteen draft Yup. UNDRAFTED nobody took them. There's only one other player of the sixty players that were drafted that you're that ever started a finals game. It was Pascal Siachen last year. So last night Caruso becomes the second player from the two thousand sixteen class ever to start a finals game he wins it and he's a much as much. A part of this championship is any of the. Are sure he is. So I mean what a great Kinda. There's so many people in the Lakers building thinking about Nick Mozelle the GM the South Bay Lakers who worked his way up grassroots through the whole laker organization. Like Meena Shea the head athletic trainer who started with the G. League team that that worked with Caruso with the time where he was a nobody where he could walk down the street, he could walk across La live and literally no one knows who he is. Those days are over now forever sure Alex cruiser just lost his anonymity in the greatest of ways he can't even go to a car wash anymore without people coming up and making a scene and he deserves it good and if you out there have got a Let's face it. Alex Crusoe is the unlikeliest of stars. I mean. He doesn't look like if you saw him on the street, you wouldn't necessarily say, oh, that's an NBA star right there that resin NBA. He is proof that regardless of of your level of talent and skill, your heart means more your passion means more he's he is by the way I. Don't want to say it's not talented. He's unbelievably talented guy but he looks like one of us I mean he looks like a guy off the street and the fact is that guy off the street or somebody with that vibe can succeed in an NBA finals. He played I mean he was fantastic all year long you mentioned Rondo when we were saying. Bench. Rondo we were saying play more Caruso that was the popular tweet less Rondo more Caruso in the end we got both of them in the finals and both were fantastic. Yet there's just. I guess I I've. A little bit closer to it than than most of the audiences, you're kind of a layer closer to it than they are to I'm just happy for so many people over there that have been putting up with a lot of crap. A lot of. Well, now, the clippers are going to go down there and dominate, and there's a and I'm like really. Really. The clippers are put up these billboards, street lights not spotlights. Commercial with Kawhi we tell you how it ends but you already know yeah kind of do yet I mean. The second round. Yes. So that ends in the Lakers just. Didn't any talk and they just worked and now they got the title good for everybody. Yeah absolutely. All right. Let's get a quick break. We'll get some more of your calls coming up eight, seven, seven, seven, ten ESPN and the legend Kareem abdul-jabbar is going to be with us next. Mason. Ireland seven ten ESPN. Seventeen Espn Mason Ireland in his a championship celebration Monday across southern California because the Los Angeles Lakers have completed mission number seventeen, they win last night they beat the heck out of Miami. and. Did turn it ultimately into a piece of cake last night John You have to admit last night was a piece of cake. Very easy. They're up by thirty in the first half. Listen to this mace, a guarding fanatics. The Lakers have become the top-selling NBA champion in company History Law in the first twelve hours. Since winning the title, the Lakers sold more merchandise than fanatics previous record the twenty sixteen calves sold in thirty days after winning the title. So in twelve hours, the Lakers sold more merchandise than any NBA champion ever while. So I think people are itching to celebrate and itching to get back to some sense of normalcy, and now we can start asking the question. When will we see the NBA? Michael. was saying last night that he thinks Martin Luther. King Day. Well, that would be appropriate. That's always a big day for the. NBA. and it would you know of course, starting on Martin Luther King Day would have great symbolic value. Sure. Of speaking of symbolism, there is no greater laker champion Nope then the one and only Captain Kareem Abdul Jabbar. Six NBA champion Nice enough to join us now Kareem pleasure to have you how are you sir? I'm doing great. How's everything? Everything's great man couldn't be better. Right, it was a nice night last night. So. Kareem you you wanted every level you untitled to Ucla you get into the NBA you'd go to Milwaukee you win a title. And then you one five more titles with the Lakers. But this one feels different to me just because of the outliers outs whether it be the death of Kobe or Cova or the fact that it was in a bubble does when you were taking it in last night and watching it, did it feel different to you? Just knowing what everybody went through. you know three months. In, isolation you know all you have is your you have your hotel room. And you know you might have a visit from your girlfriend or your family or are your kids but basically, you stuck in the hotel room with the other guys and practicing every day and working at your profession. But there's you know there's very little to distract you give you a semblance of normal life. So having to deal with that kind of stress and still being able to play as well as they did is something that we should. We should tip our hats to them for for what they ever Jeep Kareem Abdul Jabbar with Mason Ireland seven, ten espn you played most of your career with Dr Jerry Buss and Jeanie Buss now has accomplished her first championship. How do you feel about about Jeannie as being sort of a chip off the old? Block. Well. I'm really happy for Genie. You know of course, he's. A. Woman in a man's world and she managed to make the right choices and have patience. And take the right risks and Look what it got us. So she should feel good about what she's achieve. Kareem you watch Anthony Davis. It's kind of an evolution of what you brought to the game way back when you were able to score away from the basket, you were tall and slender, but you are still physical. Do you see any of you in a d? I feel a lot of the he's able to defend the basket. Blocked, shot? And get those defensive rebounds that denied the other team put back. That's a real key you know the second shots. Can can save you. You know they they could make the night for you. You know with the put back said can save you victory. A de- denied the net. Then down at the other end, he can score with his back to the basket, but he can go out there and shoot at the three point line and heartbreakers Kobe it's awesome I mean that's i. think that's the. The the center with all the skills. He's got all of them and It's nice to see. That Kobe has leapt that legacy and Lebron and ad can. You know do their thing for a couple of years I'm looking forward to them hoisting up a couple of more of these championships cream of Dul Jaguars with us, Mason and Ireland seven, ten espn you had an unbelievably long Prime Kareem. You just kept producing deep deep into your career. Lebron seems to be doing the same. What's the secret of that? Dedication. I. Think know the doesn't take any Take any time walk you know he he really manages his time well. And understands what it takes. To bring home the Bacon. and. You know not everybody's like that. You know. Guys, once they get a little bit of success the that's enough for them. I don't think we're going to have that have that problem with Lebron Talking to the one and only Kareem Abdul, Jabaar and Kareem you were of course in have continued to be after your playing days were over a social activist. Matter. Of fact, I would encourage everybody cream has been the author of several books. You can track those down also great special on HBO would you can go back in and watch on Hbo Max called Kareem Minority of one that of does a good job of showcasing all the things you've stood for. In your life and now Kareem you and your Skyhook Foundation are teaming up with Mitchell and ness to kind of capitalize on the Social Justice Movement. Now and make sure that people don't forget what all these people were fighting for. Tell us a little bit about that. Well I was really. Impressed This past couple of months. That we've seen all social justice activists come out with some interesting apparel. And you know would the message on it and it's been very effective. So I had a relationship with Mitchell in doing some sports related stuff and they suggested that we talk about doing some social justice. theme. Apparel and we we've got some great messages telling people to stand up for their rights and to. Be Social Justice champion and. If you go to Kareem abdul-jabbar Dot Com, you can find out all about it and find out what we're doing with the Skyhook Foundation. By, the way may want there's a t shirt on here. That may be the greatest t-shirt of all time. Then I'm ordering right now as we speak, it's called the wooden dropping knowledge t. A T shirt with a picture. Of John Wooden Cream that's gotta be in practice right? 'CAUSE you're wearing a white t shirt and it's basically the two of you talking at the top of the key. Guy. was like what practice was that that was also. Another. Arena. That's why has on his his sports coat and tie. It was the practice before a game and another arena I don't know where exactly it was. Kareem obviously, we're coming through this incredibly stressful summer. That started with George Floyd and Brianna Taylor Armand. Aubrey and you know the players did take a stand in Orlando, how do you view sort of the impact of what they were able to accomplish? I thought the players did a great job taking the stand that they that they did because they made people aware of what? Has you know made. Made everybody frightened at times at what's happening in our in our country. These things don't make us all feel good and we have to do something about it. But they they made their statement and then they got back to work. And show everybody that they were responsible. And I think that's That's the way to go. We have to have common sense in and be responsible, but we have to affect change, and if we talk to each other and have have the idea that we're working for the common good. We we can get some stuff done. I wanted to circle back to if you came along today basketball stuff. If you came along today, you're you're in the most dominant high school and college player maybe ever do you think coach wooden and coach Riley and anybody coaching you in a modern era if a Kareem came along today, would that player need to shoot threes? Would you need to add that to your game? If I if I were coming out of high school right now let's say. I would have to start working. On a three point shot you know and try to be able to to to make those because that's another way of stretching the court and. Dominating. So you know when you had that type of versatility does you can do anything. And I think you know that's where the Anthony Davis has. You know he he can go out on the permiter and be a problem for another team or you can go in under in into the paint and be a problem. That's uh, that's the type of person. That wins championships. You Know Kareem John is referenced a couple of Times this duo of Lebron and a D.. Comparing, it to Shaq and Kobe I actually think the better comparison is you and magic. What do you think? I can't afford it was like me and magic in that You got somebody that's inside and outside. but I think Rachel and Rondo really came. And really was a great support guy. You know who? He's smart not GonNa. Make the mistakes you've got everybody. teed up and ready to play deepened. And you know he took Butler out of the game. Kinda remind me of Casey Jones Casey Jones do that to people like Jerry West you know when I'd see the doubleheaders at Madison Square Garden. Casey with Jerry West could do anything he wanted to do, but he had to do it with his left hand. that. Was Casey's idea about how to play. Jerry, you know he's pretty effective. Got Defensive smarts like that. You can really affect games and. And also you know he made he made his presence felt. Kareem, we are less than a month away from an election. You have been very politically active in your life. there. Has Been a movement across the country including the NBA to encourage more people to vote. There's movements like this every year. Does it feel different to you this year with with the unusual stuff we've had go on in this country. Do you think finally the issue of voter turnout maybe get solved or you pessimistic? Pessimistic good people are going to make. The choice known this year. Thank God and I. You know I I hope that. We can change The direction that the country is going in course there things here that are like I said earlier that that is scary and. We shouldn't be talking about those things in this country. So hopefully. We'll get the right leadership and. be, able to things around. All, right. Well, listen not Kareem. Thank you so much for coming on. Remind everybody that Skyhook Foundation and Mitchell and ness are doing some very, very cool. A social justice t shirts and hoodies and caps powerful messages that reinforce the movement. That is redefining our times. Cream. Thanks so much for coming on. We really appreciate it man. Great talking to you guys have a great one. Lloyd did some of this stuff macy's really cool to go to Abdul, Jabbar Dot Com and check it out. Yeah for sure for sure. All right. Coming up next, we keep promising phone calls and yet we never taking phone calls Jim. Why don't you want to take calls next? All Right Eight, seven, seven, seven, ten, ESPN. And Ireland seven ten ESPN. A Lot. Allowed to represent this franchise. Genie told Janey when I came here. I will put this franchise back in a position where it belongs her late grandfather did it for so many years she just took it on after that, and for me to be a part of such a historical franchise is a unbelievable feeling not only for myself with my teammates for the Organization for the coaches trainers, everybody. That's here. We just want our respect. Rob All says respect. Respect. Organization what they respect Laker nationwide they respect and I want my respect to. Yeah. Well. Yeah. I think he's got it now he does Lebron James Most. Valuable Player of the twenty twenty NBA finals, which will be remembered as one of the bright spots in just a crappier. It's right. It's one of the highlights of a terrible year. Yeah. I mean it just seems like this is a year. All of us can't wait to get behind us, and now we're going to remember it forever in your good way. Thanks to the Lakers? Yeah. The only good thing that's happened all year. Yeah, it is. It is dodger's when it it'll be like this historic sports here. Can you imagine having both? Having both. But I wanted to get greedy but having both. So nineteen eighty the Lakers win the title Yes one, thousand, nine, hundred, they just missed. They want it in eighty, seven and eighty, eight and in. Two Thousand and they win it again to attend. They went in two thousand and twenty they win it. If the if the urine zero, there's a good chance the Lakers are winning it. Yeah we're good in those even decades. Yeah. So they've now. have. Eighty two, thousand and two, thousand, ten, two, thousand, twenty. So now we'll just win all ten to get. Yes thousand thirty and by the way this team is well positioned going forward. Position I mean they're. Already in Vegas, the Lakers are the favorites to win the twenty twenty one and get ahead of ourselves but they're already the favorites to win the twenty twenty one NBA title May Anthony Davis is twenty seven. So think about that Lebron thirty five. So we get eight more years of AD plane like a d look up. I. Let's go to the phones Maurice CEO in Montebello. Is There Marie? CEO. You're on seventeen. Espn what's up man? How Mason Ohio van. With this is so unbelievable. I'm I was so shocked emotional as his the happiest days of for our. Nation Right now we've been waiting such a long time ten years ten years long time to win. and we finally got it and it took our King James to do it. Then I'm so grateful for for him right now. There you go. Mauricio. Thank you very much. Well said. One in Southgate Hey one, you're on seven ten ESPN. What's up man how you doing great one how you? Hey I'm great man I'm Great Laker Win. Championships after ten years man. And with this pandemic and everything that we've gone through this year, man is just for Kobe. You know mob mentality we got it done. Yes Sir La's on the mat where you're back on the map. I like it. Thank you very much. Yeah I mean. You know the Kobe piece of this is. I mean. You know I was on the air that day. and. You know we were. Counseling callers and callers were counseling US and. You know goes down as one of the most tragic days that I can remember it was I was shattered. You could argue the most tragic Dainelli. Sports history. Yeah. Yeah Yeah. And I mean I I was shattered after that and you know it took Frank Vogel and. Lebron James and. Anthony Davis to put it all back together. Why did something really smart? They ran towards Kobe rather than away from them. And that Robin Jeannie get all the credit for that. Robin. Gene because I'll just. So. My. Job is to do the LAKER Games on the radio and to do the show with you. Yes and when that happened. I. I didn't know what to say. I didn't know what it could say. I didn't know what the appropriate tone. was, should I stay away from it because even bringing the subject up would be valley sad for people and I didn't WANNA in any way make it worse for Kobe's friends and his family should. Tell all the great stories I know about him on and off the court. What should I do I automatically assume that Rob Pelinka was taking a leave? Yeah. which was stupid assumption on my part because he did exactly the opposite Robin Genie both issued statements publicly. Saying. Genie's main point was. There's only one way to get through this and that is we get through it together. And Rob. Who other than Vanessa and her other daughters was probably the person most crushed by this it was his best friend. It was Jiji's Godfather Rob said a linemates that I repeat all the time. He said we are now torchbearers of their legacies. We need to tell people about who they were. And yes, you should feel comfortable talking about him. Yes. You should tell people the things you love about him in the stuff that you liked and we are going to move forward because that's what they would have done to Yup. And all of a sudden. Rob's going to practice. And he's smiling I sent him an email telling them how moved I was by what he wrote. He wrote me thanking me for the email. I expect leaders say and I thought okay there's the roadmap. Genie who was as close to Coby as is anybody in the Laker Organization other than Robin Rob who is the Closest Yup Both saying were moving we're going and we're going to honor them and we're going to try and win it for them. And like Jeanie said last night which he picked up the trophy. When you all work together and believe in the same thing's amazing things can happen and they did it. I May that that shouldn't kneecap the franchise that should've said everybody back and nobody would have blamed the Lakers if they would have gone on a ten game losing streak, not at all, not at all and rob. Lincoln. Frank Vogel and that coaching staff and Lebron, and a WHO were leaders of that team on and off the court kept everybody together in Vogel New when when Vogel was interviewed after it somebody said to might have been us. We're I can't remember who was interviewing but said, frank, how do you keep this from breaking your team's spirit? And he goes you can't. You can't break US anyway you can try but it's time because you'll never break us. No. And there was one point where they had a camera in Vogel and he You know how they make up the coaches now and they have that yeah, statements and. Frank looked at everybody when when like Miami had something like forty six points near the end of the third quarter with I mean they were just like and voted look jeopardy goes you. are in the middle of defensive masterpiece finish it. What you are doing has never been done in the NBA finals finish it and they took their feet off the gas a little bit but they that game was never in doubt. Now. They won that game just by outplaying Miami at every defensive turn. I mean were crushed crushed by halftime again was over half then yeah. took all right. Wins were Luke blowouts came one in game six cakewalk. You didn't see all that. Like I. Do. The. Social media on the weekends I. DON'T I. Generally. Don't I don't tweet during games I tweet during the show you and Michael were public enemy number one after game five is like you to lost game I don't WanNa hear anymore from Mason his often cake. and. I was almost tempted to write back like you know. Mason. Doesn't control what happens in these Games right? He's just now Dan. I let them vent. Let it get. Let him get it all out to Michael to knock it off with putting games in the refrigerator people really like people really like this on social media Friday. Oh, my gosh. Yes. God I shouldn't. Have done, some trolling I should've turned on Komo. Yeah. You could have had a field day. Did you ever give it one? Good whoosh. The beginning. Do it. There you go. There's John Ireland straight to the title, the the title. By. Coming up next Lindsey you see you've got some Lakers themed Radio Tinder. Yep got a couple of those. All right cool. We'll do some of that coming next for you. Then at three o'clock, keyshawn Johnson will join us don't forget at five o'clock were carrying dodgers braves game number one walker bueller versus Max Freed Game One of the LCS. You'll hear right here on the home of the Lakers and playoff baseball seventeen ESPN. Seventeen? Espn Mason nine owned by the way. This comes from art hoskins on twitter caps. The Mason curse isn't when he says we're going to win. It's when he goes to the Games win or go home games. I disagree. I disagree. There's no such thing as a mason curse and we're sitting on world championship today now. Lindsey, has fashion together a radio tinder that his Lakers themed. Lindsay, what do you got I'll say it's a good thing. You weren't allowed to go to any of those games. So I guess we still probably don't really know to Mason here and we're going to find out in a couple of weeks the world series. All right. So you know who's not curse that's Quinn Cook, although he did have a little bit of bad luck last night he grew Lakers fan. So you can imagine how thrilled he was to be living the dream when he won a championship with the Lakers last night until the Lakers bust departed the arena without him. With multiple buses cook accidentally left behind and he was quick to point out the mistake on Jr Smith Instagram who was streaming live from the team bus. And Quinn Cook. Road on on Jerry Smith Live instagram got to walk back after winning a bleeping ring. Nathan turn. Have you ever been left behind on a trip or forgotten for a ride home life left or swipe right. When I used to travel a lot when I traveled a specially between New York and La. I would sometimes lay down on the floor and fall asleep waiting for a flight and the flight would leave without me. That happened at least three times where I am sleeping at the gate and the plane fills up and leaves So yes, I have been left behind because of my own carelessness. All right. So when you work games. When I used to do the locker room I don't do it anymore to Dell. Does it now? I was always one of the last guys to get on the bus. So because I the the people back in L. A. They went you hit as many people as possible, and so there's two buses. There's an early and a late bus. Well, once players start to get on the early bus. There all itching for the driver to go. and. The media is only allowed on the first. You can't get on the second bus. So they hold the first bus and you wait and you wait and you wait and then if like one of the leaders of the team, like of Kobe Shack would get on the bus. Yup they couldn't tell them. No. So I've been left ten times. I would just and everybody was great about getting me back to the hotel. Somebody would either just call me a cab or something like one of the other workers have going right by your hotel. So. It never turned into a big deal but yeah I've been what happened to clean cook has happened to me at least ten times. That's happened to me too. It was more of a like you said, like a media bus leaving situation and I at the time. This was three years ago. I just had to call an uber and I was really mad and I couldn't believe nobody didn't realize one time one team in the bus was heading to the airport. So I got a car to take one of the guys goes one of the. Tsa Guys Check You 'cause we get checked for security before we get on the bus, one of the issues goes I'm heading to the airport. I'll give you a ride and this guy drove like ninety miles an hour pass both buses, and I got either one of them have. So thanks to that guy in your face. All right. So moving on to a less also not so pleasant story police in La arrested seventy six people outside the staple center on Monday night after a large crowd celebrating leave Lakers championship turned violent destructive more than a thousand fans gathered downtown to celebrate with things quickly escalated when some participants began during glass bottles and rocks at police city officials said that more than thirty buildings and establishments were damaged as a result of the gathering. So obviously, these idiots don't represent everybody and the mayor of L. A. said, it's still not safe to celebrate together in large gatherings. So do you guys think we'll have some kind of Laker celebration before twenty ends? It's possible. Genie addressed it last night when she when she got the trophy, she said that. We. She's looking forward to celebrating with the Laker fans when it safe. Get an email from the from Tim Harris Our boss at the Lakers today. And he reminded everybody he says. Consistent with our stance since March keep all of you save do your part to stem covid nineteen and echoing jeans comments last night during the trophy ceremony when we can safely. Come together as a community, fully inclusionary manner will look at hosting a public celebration. So that's where that this is at the Lakers I mean by the end of twenty twenty no. Yeah and the Lakers Lindsay are making a move until they feel like it is one hundred percent safe and they can include everybody so that that stuff that happened last night was just fans going out on their own. Yeah. Those are not representative of Laker fans. They those are those are vandals and they should be prosecuted. But the average Laker fan was celebrating peaceably last night and W-. The instructions were given. Don't go to staple center don't go to staples center and yet everybody went to staple center. Well, I was Arrested and I obviously had to get out after the game and that was not easy i. mean the police were doing everything they could to to try and calm everybody down. But if there's one hundred police officers in two thousand people, that's a mismatch. And I would encourage people I know the Lakers are encouraging people that work for the Lakers and I would encourage you know real laker fans to take a leadership position here if somebody calls you and says, Hey, let's get together and have Lakers celled celebration party just say no, it's not time it's about time for it. Let's do it when when when we can do it all and we can do it safely. It's not it's not the time to do it. Do you guys think they'll have some type of virtual celebration just to like hold people over? No I don't think that I mean. I. Think they want to do something where people can be together but they're going to wait until it's You don't think they're going to do a television production. I knew. An. Okay. All right well speaking of celebrating tick. Tock sensation Nathan apodaca is a Lakers fan. Your neighborhood guy we talked. Yeah. Chamber you skateboarding Guy, the Social Media Star took another pleasure cruise on his trusty skateboard this weekend. This time to the tunes tuna of Queen's. We are the champions in honor of the Lakers. Big Win his caption on his post read job finished Hashtag Lake Show not a swipe left or swipe right here. But how did you guys celebrate the Big Win last night? So. I'll make a confession. I've got a really bad case in the stomach flu. So I was like for you, I did not have cake last night. And I was in bed and the one thing I'll say is I did get very emotional. I got very emotional a couple of times when genie gave her speech and when Lebron said. Put. Damn respect on my name I, thought those were two moments that were really indelible in that experience last night and both times. I. Mean I was choked up last night I wasn't whooping and partying. I was I was kind of emotional. John, what about you? I didn't do anything I finished the game. And we we stayed later than usual because we aired all the celebrations and then I sleep ended up going for like two or three hours and and he got everybody he got like nine or ten players I know O'Shea was on with him Yeah I I think the mayor of La Eric said he was on with him. So I listened to sleep would drive in home in but by the time I got home. I just eat dinner but the I think I can mention this because Amanda was their boss on there may or may not have been for the first time since I've worked in that building open Tequila in the Control Room Oh. Nice. Even have like Philip Tori glass of wine or drink. I did not but I had sort of the opposite I think I, think those at if you listen to the Laker postgame show, I don't want to name names, but some of those people may have been alcoholic. Well, maybe tonight where you could have like a zoo zoo abbad celebratory drink. Sure zoom celebratory drink nothing sounds right in the year two, thousand, twenty dollars. Write it off. All right. Coming up next for your keyshawn, Johnson is going to join us. We'll get his thoughts on the Lakers plus we'll do a little NFL with him Mason. Ireland seven, ten ESPN.
How Indigenous skateboarders use their boards for creative expression and land reclamation
"Hi, I'm Josh Block host of uncover escaping nexium from CBC podcasts. I, pull back the curtain on the secret of self help group that experts call a called and follow one woman's heroic journey to get out the podcast was featured in Rolling Stone magazine and named one of the best podcasts of two thousand and eighteen in the Atlantic listen to uncover escaping nexium on CBC listen or wherever you get your podcasts. This is a CBC podcast. Welcome. This is unreserved on CBC Radio One I'm failing Johnson. And that is the sound of me landing a sweet skateboard trick. But. Narrowly, I tried to skateboard when I was like around thirteen but wheels and my feet, they really never seem to mix I love the idea of skateboarding, but it never really seemed to like me back. After a few falls bangs and bruises I decided to put stickers on my board and carry it around and try and make it look like I knew what I was doing. But for many indigenous people with better coordination. Skateboarding is an active way to express yourself and to be creative, but it can also be much more than that. Personally. I was ashamed to tell people that I was indigenous and these are things that I don't want a fourteen year old struggle with I want them to be proud. A lot of the kids couldn't believe that the board had muck luck the moccasins because they'd probably have never seen that before a skateboard even when I ran Outta Dope. Not. Didn't have a penny in my pocket. Skateboard, there? And you know that made me really happy. Knowing that I could just get on the thing and do it how I want. This week on unreserved how skateboarding helps indigenous people be creative and reclaim territory in unexpected ways. Neighbor down the street was like, what do you like skateboarding? So much I was like Yo, check this out kick flipped I try and I was like see that that's like magic to me. That's a magic trick that just happened in like I get to do that over and over and again, and I get to do other magistrates to been like. So that's why I love it. That was Blakey White Cloud. He has spent a lot of time at skate parks whether he skateboarding or making documentaries about indigenous skateboarding for both CBC and a t N.. Here's a bit from the dock he produced for CBC arts called how the art of Skateboarding can also be an act of empowerment. Me skateboarding gave me the voice of community. You can stay when you're sad you're mad depressed and at the end of the day to day mind. So clear. PARTICI-. Relaxing it's almost meditation. Gave me pretty much everything down to like personal confidence. gave me a wave. Accomplished something I never thought I could do we concentrate so hard on town nail one trick and determined that you want it I went to have it feels awesome but you build up to your bruise you blood for the phone for A. Thank. God. That was a clip from how the art of skateboarding can also be an active empowerment a documentary by Khawaga Blakey. White cloud. So, Khawaga. What is it about skateboarding that you love the most the thing I love skateboarding the most is the visceral reaction when you lend something that you thought of that, you self actualized that you were like, I wonder if I could do this or your friend was like I wonder if you could do this and then you're like I don't know if I do this and then you know you try it and you might not make it and you're like Oh. Maybe if I shift my feet a little bit differently and then Lo and behold, you make it and you're just like like your hair stands up on ends you just like. People might. Be Cheering for unions. And so like that's what I love most about it is that kind of visceral passionate? Yes. Did it. So, what would you say is the relationship between indigenous people and skateboarding that's like an interesting one because I think it's unique to every person. But in my case, it was definitely the getting kicked out of private property and like having a discussion about like, oh, like let's have a discussion about treaties, Mike and Private property right and then some people just refuse to do it and then other listen they're like, Whoa, like you have a really good point. Right. So there's that and then also the kind of spiritual aspect of being out on the land like hanging out like outside all day and. Doing something that's leading to a good life, right like that like your emotional health like you're getting all that out your physical mental, your occupational like just the way you're spending your time. You know you're you're doing something really good with your life, your environmental rate you're hanging outside and your intellectual being challenged all the time to break because sometimes a trick isn't working out like you're just like Oh. Maybe just move my feet like just a little bit back and then like. It happens and you're just like Oh my God that was the key right. So yeah. So all these things like all of them are challenged. All get amplified and you just feel like a way healthier. Person Afterwards and I think like that's kind of pushed through in like we talk about health from an indigenous perspective like it's not just like your physical health rate and it's like all these other aspects of it that we don't necessarily talk about but that that comes to you and skateboarding And you said it's. Like reconciliation in reality. What do you? What do you mean by that? There's a long history like along colonial history that we've never. Really. been taught through the regular education system nor in the media and it's missing from a lot of the discussions around what does it mean to be indigenous into Canadian society when we start talking about like oh You know skating on your private property, but this is actually true one and like the best example was getting kicked out of the Manitoba Hydro Building by an employee he was like Oh like you should get out of here and I was like we will in five minutes. All respect and he's like, no, you need to get out of here. Now they don't you know who paid for all this and I was like well, like no Manitoba Hydro derived a lot of its profits from like indigenous lands. Expropriated and then they really properly compensated them. So as indigenous person like I think the right to be here and like he had no clue to say to that right like he was just like he just put up his hands and he turned around left and I was like that's right like you're talking to somebody who's like who has an idea of what the history is and I know that deep down inside you know what the history is and so. Like let's acknowledge that but to some people like they don't want knowledge it right like just like him. He didn't want acknowledged he just wants to run and go grab the security but I think like the more we have these discussions the more we come to a clarity of like what's actually happened and what needs to happen in order to move forward for justice for indigenous peoples in Canadian society. Well, yeah, and especially when we're talking about reconciliation and you know There's nothing more indigenous than our bodies in our own territories or you know on our own land in our own spaces. So that makes so much sense to me. I think the more people around witnessed like that. This isn't injustice in that. There is something going on the more that they're like, oh, we should actually do something about this. So really that's kind of the key message like I wanted to get across and telling these stories the the dark that you did for CBC a about skateboarding it also touched on land reclamation. So how do you see skating in public spaces as a form of reclamation? Well. I mean, for the longest time like you weren't allowed like off the reserve rate like you weren't allowed off the reserve until nineteen sixty even past that you weren't even allowed in certain areas right like I. Remember my mom said like. I forget which small town was maybe I don't want to put them on the map at lake or call them up. There was a section of the movie theater where it was like these are for the Indians. Right? We're slowly breaking down those barriers where we were like, oh, like this space for us the more we have those opportunities they are were welcome here the more we are likely to just feel like that. We can exercise our rights in other ways right a right to education our right to being healthy like and if we were claimed those, then we'll just be healthier together as a group and then that's a beautiful thing. Thanks for being with US WOCKA shares duck soon. Bye for now. Hawker. White. Cloud is a documentarian and skateboarder from Sioux Valley Dakota nation. Still Ahead, the I remember sitting down with my mom and she had three of these pamphlets in front of me, and there were three different residential schools that were active at the time and they're in Saskatchewan. This is what my friends were telling me all my other relatives that had gone to these schools. This is where you go. This is where the scouts go and I was like Arinc rat so obviously wanted to go to the NHL at the. Thought. I had the skills. You know what I mean. I was groomed to become NHL hockey pair by father because he missed the boat, you know you he wanted so badly to go but he didn't make it. So he groomed us. That's not what I wanted to wanted to become a professional skateboarder Joe. Buffalo is the first residential school survivor to become a professional skateboarder, but it wasn't an easy journey more on his story in just a few minutes. If you spend any time on the Internet. Recently, you've probably seen the video of Nathan APODACA, flying down a highway on a skateboard drinking, Cran, raspberry juice, and lip synching a song by fleetwood. Mac APODACA is from the northern Arapaho tribe in Wyoming, and in the video he's sips his juice and glides down the road looking like he doesn't have a care in the world fans of the video sent him more than ten thousand dollars in donations, which he was going to use to buy a new car until ocean spray showed up at his trailer with a brand new truck full of you guessed it cranberry juice. Who knew that a long boarding juice drinking indigenous ankle was exactly the energy twenty twenty needed. Hi I'm Josh Block host of uncover escaping nexium from CBC podcasts I pull back the curtain on the seat of self help group that call a cult and follow one woman's Harrowing Journey to get out the podcast was featured in. Rolling. Stone. Magazine and named one of the best podcasts of two thousand and eighteen in the Atlantic listened to uncover escaping nexium on CBC listen or wherever you get your podcasts Hi Michelle Shepherd, host of uncovers. Germany from CBC PODCASTS in Nineteen Ninety Nine, fifteen year old charmian on devel- disappeared on her way to a job that police believed in exist four months. Later, her remains were found in a wooded ravine I revisit the case that a stayed with me for over twenty years ever since I I covered it as a cub crime reporter for the Toronto Star, you can find uncovered Cher meany on CBC listen or on your favorite podcast APP. This is unreserved on CBC Radio One Sirius, Xm one, sixty, nine and native voice one. I'm failing Johnson, talking all about skateboards on the show today and the unique role that they play in indigenous communities. Names Joe, Dion Buffalo and. From Samson Cremation Musco Cheese Alberta Canada. Joe. Buffalo story is one of resilience. The crease skateboarder from Samson Creation Ober attended residential school. He struggled with substance abuse problems for decades. But the one constant in his life was his skateboard. Now he sober he's giving back and he's exactly where he wants to be. Here's unreserved Kyle Musique with that story. The first time Joe Buffalo saw people, skateboarding. It was in Fort Smith Northwest Territories. He was visiting his relatives. What they did is they built a quarter pipe and I remember seeing this I must have been like five or something or six really young. I was in very small but when I was a kid giant. And I remember seeing. These guys skate around and then not even a week later these. Same relatives of mine I guess relatives I'm not sure they burnt the thing. And I was just like these guys are so punk rock. Oh, I got. Like Does that mean I mean so skateboard culture is just like something I wanted to be a partner to know. I didn't want. The following summer, he got us for Skateboard, but he couldn't stand on it for a whole year. So he would put his knees on the bolts and uses hands to push himself forward. A. Lot of fingernails in the process, but he kneeboard everywhere. Even. On the highway towards the town of what tasks on seventeen kilometers away from us cheese something his mother wasn't too happy about going towards with task because we didn't have any concrete. Obviously, we got picked up by whoever they decide. Elliott Maryland your kid was. Knee boarding town you know what I mean i. that's my earliest memory is like me boarding joe eventually got comfy standing up on the board and he took it everywhere. He cut class to go skate with his friends his dad used to take his board away to help keep them in school but Joe had a plan he had to skateboards. He'd hide his good one in the ditch outside his house the night before, and he'd have his wrecked rainbow with him in the house. In the morning I go and I pretended I'd be all like outgoing that I have my old rainbow and you. But Hey, get by carried take my boarding like I know you're just GonNa go and play Hooky he's I, took it from me. So I had to be that many steps ahead of my my my dad that was like the steps to take to be to be able to bring it near me because he knew that I was just GonNa skip half my day going putz around town with the kids. You know what I mean with my local friends that are skaters there. Skateboarding wasn't the only sport that Joe is good at? Joe was good at hockey like really good at fourteen. He had a choice of schools to go to to give him a shot at making the NHL, but these weren't just any schools. The I remember sitting down with my mom and she had the threes pamphlets in front of me in three different residential schools that were active at the time and there in schedule, and this is like what my friends were telling me all my other relatives that had gone to these schools. This is where you go. This is where the scouts go and I was like a rink rat so I obviously wanted to go to the NHL. At At thought I had the skills. You know what? I mean. I was groomed to become NHL hockey player by father because he missed the boat, you know he he wanted so badly to go but he didn't make so he groomed us. It's not what I WANNA do I wanted to become a professional skateboarder? Joe To residential school for five years. And so had his dad. And as a residential school survivor, the trauma he'd faced pushes farther into ramp substance abuse. He was violent often unpredictable. Ultimately, Joe adopted some of those behaviors to. But one thing that stayed with them that never let him down was escape board. Joe Moved to Ottawa. When he was in his late teens, he had to get away from the reserve. It was then that he started taking skateboarding seriously. He helped build a skate park while receiving high school credit and it was then that he could zero in on skateboarding. He had role models said he learned from things were much different than they were on the reserve. Local Skate Company. Started to pay attention and offered to sponsor him. He was well on his way to becoming a pro skateboarder. But when he moved to. Montreal things changed he lived there for ten years. He says it felt like a blur and he had to push him that Tom. was there. I had no way of like really had no one there to teach me how to harness everything you're if I was seeking advice I was through frigging stubborn to go and ask anybody to prouty mean Joe, had some support from skate sponsors but it was mostly sporadic especially as he continued to struggle with substance abuse, I was just like not dealing with a lot of my unresolved childhood traumas. That stemmed from going to these institutions. So what I try to go and apply myself into society and what? What's in what's out there for us? You know I wasn't going to build this wasn't properly. Prepared for what was out there. So you know yeah, the result in doing crime that resulted in to make a buck in any way you could and you know my sponsors weren't always there I wasn't always sponsored. Obviously to alcohol and drugs I lost a lot of these sponsors in a lot of support. I've had a lot of policy letters and did things I wasn't happy because I was under the influence or whatever you know what I mean. But at the same time, just life man Joe moved to Vancouver in two thousand nine but things didn't get any better. He hit his heroin addiction from his friends and when he couldn't find heroin, he turned to other often harder drugs like fennel. One summer he overdose three times back to back to back. He had no additional memory of it either. He realized he needed to break that cycle. And there was only one path to do it. I quit the boozman. Was I, didn't want the wasn't going to be next the next time. You know how they say I next time there's that would be next because I literally be. Not I was bad. People. Would walk by somebody slumped over and say look man you know and that happened to me. Three times. Joe Bounced around much of his life addicted miserable sober. Happy. But that one constant that always stuck with him was a skateboard. taught. ME. that. If you want respect, you gotta give it. You know what I mean. So the more you put in the more you get back. Not applies with everything in Life's when I learnt that through Skateboarding, you know. It's just like a faithful. Can't even put into words man. It's always been there when you don't have anything else left. You know what I mean. That's what it was for me when I. Even when I ran Outta Dope. I didn't have a penny in my pocket. Live boy there. And you know that I made me really happy. Knowing that I could just get on the thing and do how I want. Joe was almost three or sober. Now he says he's amazed at all the things he's been able to accomplish. He cofounded a nonprofit nation Skate youth which brings skateboarding to reserves and other communities. He's the first residential school survivor to go pro. He has his very own pro model skateboard with colonialism skateboards. The image on the board is of chief Parker, I, crew chief who was part of tree six negotiations and known as a peacemaker. was also Joe's ancestor since I was a child, I wanted this I wanted this pro model of my grandfather ever since I found out that I was related to I blood relative to this man I was like what the hell this makes so much sense. This is why. This is why I have this strength I have is why people are so beautiful as because of this Jo- says he recently visited with an elder who told him all the good things happening to him is a sign of more things to come for Joe. It was a long time coming. For unreserved, I'm Kyle Meka. That was Joe. Buffalo. He's an indigenous skateboarder who is just featured in thrasher magazine. You just heard from Joe, Buffalo skateboarding legend in Canada he sponsored by Michael Langan's company. Langan is Soto, from the Kotei first nations into on. Five years ago he knew two things he loved skateboarding and he wanted to educate Canadians about colonialism. Here's what he told. CBC About Starting Colonialism skateboards putting education on his skateboard was did did it just came so easy to me? It just seems something very right to do at the time and I wanted to educate people on on on our shared history but. Social media only went so far right so and I remember talking about my friends about the idea to like at work and they're like I. Think it's an awesome idea after some initial success Lincoln started to think about collaborations. He admired Thomas King's book the inconvenient Indian. So he made aboard with the book cover on it. Another person he dreamed of working with was Kent Monk Men especially after seeing monk men's painting the scream it's horrific. It's it's it's it's like a nightmare in and it's and it's called the scream and it totally makes you wanNA, scream when you look at it, you know. You just think about like those indigenous kids who like went to residential schools and like how many of them didn't make it back home you know there's like a picture of like. Three, kids running away like in the painting and there's kids who ran away from the residential schools who died of exposure. You know who died alone some of them you know trying to run away from. Cultural genocide he no, it really hurt because my mom went to residential schools. My Dad went to residential schools like a lot of my family went to residential schools. So it really hit home really hard. And it. Gets me emotional just thinking about that. You know just thinking about like what my ancestors what my family went through and it's really hard to take in. Lincoln reached out to monk men to let him know he appreciated the work although he hoped to collaborate he wasn't expecting it to work out but monk men was more than happy to jump on board. The scream was printed across five skateboard decks the bundles of five sold out in three days. And many people were asking Langan to print more. But with colonialism skateboards, it wasn't so simple. Well, the thing with the company is like I. It's such a small company that I like I can't really like just keep on printing boards and at the same time, it's like I want to move on to another project since then Langan has released a whole lot more graphics. A recent one is a Dustin Henry guest model that show sashaying little feather during her famous speech accepting Marlon Brando's Academy award in Nineteen seventy-three but. Just like the Kent Monk Men one that board has already sold out. This is unreserved on CBC Radio One Sirius Xm One, sixty, nine and native voice one I'm failing Johnson. Coming up a lot of the indigenous skateboarders on the show today are all connected through one nine prophet skateboarding his brought us so much positive opportunities in our lives that it is time to give back I'll tell you more about nation skate youth in just a few minutes. What does it mean to bridge the gap between your family traditions and the next generation of skateboarders? That's something these two brothers have thought a lot about. My Name's Dustin Henry I'm Gretchen. First Nation Hi my name's Tristen. Henry. I'm also trying to Watson first. Nation. Birth births, skateboarders you're skating our whole life. Yeah. To be honest if it wasn't, for Dustin, I probably wouldn't be skateboarder. I was working a warehouse job for I think a a year or two before I was actually started listening to underserved and it kind of made me realize that I have to maybe start reconnecting and Dustin also going back to school at Concordia I people studies really inspired me start learning. My mic about our heritage and culture getting talking to your dad about trying to talk to God about it more. Dustin interest in live in Vancouver. Now, they grew up in Calgary with their mother who is white, and they only occasionally visited their dad and his side of the family who are Chanda Gretchen. Recently Dustin interest in traveled back to the Yukon after about ten years away to connect to their family traditions with the sport they love. Dustin was actually working. With all times. To make this skateboard of our families like moccasins and Muklewicz. From her grandma and great grandma. And we set up a day. To help like show kids how to setup skateboards at the center. we didn't really plan like that far ahead like we just brought the boards up and all this all the supplies, but we like set it up at the ABC four and. The turnout at the US Senate was like way better than I ever thought it would be a lot of the kids couldn't believe that the board had muck Luxton moccasins because they'd probably have never seen that before a skateboard. And a lot of the kids were just like so stoked and didn't really believe it and just like I think putting in the time to like help them show them how to build a skateboard was huge because maybe a lot of them didn't know how it really worked and everything like putting on the grip tape, putting the wheels, putting the bearings in the wheels, putting the wheels on the truck and like the whole process and just doing it like hands on with them and I think a lot of the kids really enjoyed it. I don't Skate Park and actually showing them like just getting with them and then asked if they had questions like taking the time to like show how like all the just like. At the end of it, we didn't even realize I guess the the Mayor Mayors Kid came like he was air skating with us and. Really taking a liking to it was the first time that I felt that. Like boarding and can like bring a connection and like build a bridge I don't know accepting culture and heritage in my. because. A lot of those kids never like I said, a lot of those kids never seen mock Luxton moccasins on a skateboard before. So they were just like so proud to. Have those boards in their hands I feel like and also giving the boards that like you know, have our family, our family tradition, our family. We're bringing traditions like harm traditions. But like bringing in a new context, contemporary new form, you know like they, they couldn't. They couldn't even believe it. They're like this is on a skateboard. But like it was I don't know it was really amazing because a lot of we gave a lot tour like anti Jackie at like. At or at Mabel and uncle Percy, it's like they. Just, the embassy being it was like really emotional for them because they. They. Just never expected it. And it was like I don't know was such a amazing experience to share with them. Well after going to Dawson and made us realize they know how important it is to have this connection with the youth they think different way like there. The next generation they're going to be thinking of things that we never even thought about or considered keeping that stirrup Lake and giving that encourage like I think. We all see the importance. and. That's why we WANNA do this. because. It's our time to. Keep that. Keep that gone. That's Tristen and Dustin Henry who headed up to Dawson City Yukon to share their passion for skateboarding. This is unreserved on CBC Radio One Sirius Xm one sixty nine and native voice one I'm failing Johnson. You've heard all throughout the episode what skateboarding has given to indigenous skaters and now they're paying forward. Joe Buffalo and dust and Henry both want to help you discover themselves through skateboarding and they teamed up with Rosie Archie to do just that. They're all part of Nation Skate. Youth. A nonprofit that helps bring skateboarding to reserves and indigenous communities. Rosie joins me now to talk about it. Welcome to the show. Rosie, thank you for having the so first, let's let's talk about your love of skateboarding and you know, when did you first start to skate and where were you skating? I picked up a board in Nineteen, ninety two, it was something I've seen my older sister doing with her friends on the reserve grew up and Canham Lake. So the closest skate parks to us were an hour and a half to two hours away and in the mid nineties. Would Hitchhike to either or depending on which way the cars were going. That's brave to be taking that that young of an age. Yeah. Definitely. I never we never thought of it is dangerous kind of finding something that we'd love and and being able to do it and share it with other teenagers. It was great. So can you tell us a bit Abo- what nations skate youth is what does your organization do with the communities? So we need did show trip so far we start off. With having a small group of kids. So we'll go in there and we'll see like a lot of them are beginners. So we start off with the basics and honestly time flies by when you're having a lot of fun and you get to see the smiles on their faces I you get to have those conversations personal stories to listening to the struggles and what they're going through. But also the accomplishments that they've made, and as soon as you tell them, you know were here because. We truly want you to be proud of who you are and where you come from at the end they open up to you. It's amazing. It's almost like being councilor because a lot of them become in to the program scared and they don't WanNa. Fall they don't want people watching them all. So we Kinda you know it helps the confidence building there and letting them know that we are proud of who we are and where we come from and being proud of being proud of who you are and where you come from and is that something that you know that you always had in your life or was that something that you had to? Come to when I moved to the city I. Felt like I kind of lost the connection with my own community for a few years knowing the stereo types what people thought of our people definitely affected the way I seen my own people personally I was ashamed to tell people that I was indigenous and these are things that I don't want a fourteen year old struggle with I want them to be proud nation skate uses kinda wanting to offer those things to the communities like helping them get a skateboard park helping us maybe it's not skateboarding maybe it's BMX or scooter or rollerblades but yeah, it's the fact that they can get out there and do something. And I've I I've heard that you hold events where you you give things away sometimes nothing entices people free stuff. I know when I was a kid in someone gave me escape words sticker hours so happy. When we went to the communities our now, Burda we didn't tell the kids that they were allowed to keep their skateboard and we were giving them shoes the one girl in Fort Saint John's she showed up in her moccasins and I just thought that was like the cutest. Oh. So you know to give the kids something. and. This is something that I'll remember forever is I gave this kid a pair of shoes and a skateboard, and he asked me why does it feel like Christmas and he started crying and he was about thirteen years old or fourteen the skateboard community came together and they donated all of the skateboard stuff or us to give to these kids so that in itself is truly amazing. So you've had a lot of success including interest from some popular skateboarders and skateboarding brands. Can you tell me what's been going on with that. So we are very lucky to have vans, shoes support what we are doing. They get to see through the videos that we post on instagram the smiles at our brings to the kids so that in itself is truly amazing. We have antisocial skateboard in. Vancouver. We have the skate which is They are a worldwide women's non for profit that they are all this given back to the community. We are just lucky to have the support from like all the local skate shops across Canada we have. Alzheimer's Skateboards we have frog skateboards, colonialism save words their brands sat are giving back to our communities like Ivan skateboarding a long long time, and to see any escape company given back to an indigenous person is truly amazing and it's something that is new. So obviously, this is really important. This is really important not just to you but to other people. So you know and I know you've talked a bit about this but can you tell us a little bit more about wives is so important to you I believe this is important because having the awareness of mental health. With our youth. Having seen the suicide rates and our communities knowing that the residential schools have affected us and the generations before and after us so were all walking on this healing journey and when you have something like skateboarding, it can truly change lives well as you continue down this road of success You know what do you see for the future of nations skate youth he got some big dreams since this is the beginning I would just I would love to see nations be able to do a cross Canada. I would love to host something similar that they are doing in the states is on nations skate jam. So having a skateboard contests in Canada in having. To highlight all of the indigenous skaters in one area in one. Kind of like a Powell you know. Like a gathering and I think I would be really exciting. It would inspire a lot of kids and in truly you know you never know who needs that. Things so much chatting with us today Rosie. Thank you so much for having me in all the best. Rosie Archie is co founder of Nations Skate Youth a nonprofit that helps indigenous skaters skate. You can find out more about her on our website CBC DOT CA slash unreserved. That's it. For this week's episode of unreserved. If you want to get in touch with US send us an email to unreserved at CBC, Dot ca or you can find us on facebook or twitter. This episode was produced by Kyle Musica Stephanie Cram, and Anna's Hausky special thanks to Katie taught this week. I'm failing Johnson now a gopher listening. For more CBC PODCASTS, Goto CBC DOT CA slash podcasts.