35 Burst results for "NAB"
WTOP
"nab" Discussed on WTOP
"Election that would lead to former president Donald Trump nabbing the nomination. Hogan speaking with CBS face the nation. And right now you have Trump and desantis at the top of the field. You're soaking up all the oxygen. And then a whole lot of the rest of us in single digits. And the more of them you have, the less chance you have for somebody rising up. Initially made the announcement in a New York Times op-ed where he also said he did not want to put his family through another election cycle. Former governor won two terms in the heavily blue state where Democrats outnumber Republicans two to one. He says he will instead focus on the future of the Republican Party. Luke Luger, WTO P news. D.C. nurses ratified a new contract with strong measures to improve patient safety and nurse retention. They say registered nurses at med star Washington hospital center have voted overwhelmingly in favor of a new three year contract that includes a commitment to hire more nurses each year. According to the nurses union, med star has committed to hire 450 nurses each year, which means more than 1300 new hires by 2025, there are also across the board wage increases over the life of the contract, ranging from 15 to 33%, improvements to workplace safety include new workplace violence language and increased security in the emergency department. It's tax season and as usual, there's a high level of living anxiety out there as you put your taxes together. But this year, it's not only about getting the taxes done, but also about those refunds. Unfortunately, those aren't going to be as great as maybe they were in years past. The IRS says that so far this year, the average refund is down about 11% from the same period a year ago. And that's mostly because pandemic era tax breaks have expired, like the expanded child tax credit, for example. That is senior industry analyst for bankrate dot com, Ted rossman. A tanker truck driver was killed when their truck overturned and exploded yesterday in Frederick Maryland, the fire even spread to nearby homes and sparked a brush fire. It happened on route 15 near Rosemont avenue around noon time. Frederick county fire chief Tom co lays out what the first firefighters on the scene encountered. One tanker truck calling flammable liquid completely engulfed in flames with extension to three homes and three automobiles in the 500 block of Apple avenue. While the truck driver was killed, no one else was injured in the two alarm fire that even touched off a significant brush fire in the area. One of the houses is extensively damaged and the residents displaced. The other homes have less severe damage. Maryland state police are leading the investigation. Dick giuliano WTO P news. It is four O 6 staying in Frederick, a man who was wanted by police is now dead after an encounter with officers yesterday evening in an apartment on northeast street. When the officers arrived at the scene, a
The Charlie Kirk Show
Who Signed the Arrest Warrant to Nab Jeffrey Epstein?
"That's actually easy to find out is, who signed the arrest warrant to arrest Jeffrey Epstein when he landed back from Paris if my memory serves me correctly, Newark international airport, Newark. I believe that and if I remember correctly, Ghislaine Maxwell was actually the one that told him to come home. If I remember correctly, Ghislaine Maxwell told him to come home or come back, he did it on trust and as soon as he landed in Newark airport, he was arrested. Play cut 36 of Ghislaine Maxwell, now expressing her thoughts. Play cut 36. I believe that he was magic. Wow shocked. Now what did it happen? Because the science team was saying to, I was sure you were going to appeal. And I was sure that he was covered under the non prosecution agreement. But I wasn't in the indictment. I wasn't mentioned. I wasn't even one of the Coke. I obviously wish I'd never met him. Now, we very well might be able to I'm sure we can find the name of some judge that signed the warrant to actually arrest him or the arresting agents. That's not the point. The point is who's actually in charge who decided, we want to take out Jeffrey Epstein. No, no, not just take him out, but arrest him. And if you were going to kill Jeffrey Epstein, why would you need to arrest him, put him in prison, and then do it in a way that will only invite criticism and questions. And it does beg the broader question, were there people within the government that were actually trying to do the right thing?
AP News Radio
TSA raising fines after finding record guns in carry-ons
"The fine for having a firearm and your carry on is going to be huge. The federal agency tasked with airport security says so far this year officers have stopped a record number of guns going through airport security. The transportation security administration says it's anticipating that by the end of the year, they will have nabbed about 6600 weapons. In response, the agency says its increasing the maximum civil penalty for firearms violations to almost $15,000. Firearm possession laws vary by location, but they are never allowed in carry on bags at any airport security checkpoint, even if a passenger has a concealed weapons permit, passengers transporting firearms must do so in a locked case in checked baggage and they must also declare the firearm to the airline. I'm Lisa dwyer
AP News Radio
Oklahoma police: Suspect nabbed in killings of 4 at pot farm
"Suspect in the weekend killing of four people at a marijuana farm in Oklahoma is in custody in Florida. I Norman hall. The Oklahoma state bureau of investigation says Miami dade officers arrested Wu Qin without incident. According to a statement the arrest came after a car tag reader flagged a vehicle to suspect was driving, a suspect will be charged with murder and shooting with intent to kill and faces extradition to Oklahoma, authorities said the victims three men and one woman all Chinese citizens were shot dead on a ten acre property west of Hennessy, about 55 miles northwest of Oklahoma City, a 5th victim who was also a Chinese citizen was wounded. I Norman hall
AP News Radio
El Salvador nabs 11 who charged migrants $15,000 to reach US
"El Salvador has nabbed smugglers who charged migrants thousands of dollars to reach the United States Police El Salvador have arrested 11 alleged members of a migrant trafficking ring that charged as much as $15,000 to smuggle migrants to the United States prosecutors said in a report just released that the traffickers charge dozens of migrants between 10,015 thousand to make the trip The higher amount was charged for taking unaccompanied children across Guatemala and Mexico to the United States Prosecutors say they raided 16 properties near the border with Guatemala and seized money drugs and vehicles some 2.5 salvadorans live in the United States with tens of thousands making the trek north every
AP News Radio
Dillon, Blaney nab last playoff spots at rain-soaked Daytona
"With the final race of the regular season delayed by a day because of weather Austin Dillon without on the track at Daytona International Speedway and battled his way to his first win of the season in his final chance to advance to the NASCAR playoffs This is a big win It's obviously awesome and I'm going to enjoy it and celebrate it and enjoy the fact that we're going to get to go compete with the top 16 drivers Dylan's teammate title Reddick finished second pushing him to the checkered flag Austin Cedric finished third and not making the playoffs was Martin Truex Junior who was edged out in a tight points battle with Ryan Blaney Jerry Jordan Daytona Beach Florida
The Dinesh D'Souza Podcast
'My Body, My Choice' Goes Both Ways
"One of the most popular slogans of the pro abortion pro choice movement. Has been my body, my choice. And in fact, this is a slogan that we have heard. Boy, I probably heard it first in the late 70s and certainly all the way through the 80s. So for decades, it's been the mantra. Of the roe V wade team. And it was anchored in a notion of women's rights. And the concept that women have full autonomy over their own bodies. Don't tell me what to do with my own body. Now, interestingly, this exact same slogan was adopted, some would say, appropriated by the movement against mandatory masks and mandatory vaccines. And so you may say that a slogan that was concocted and perfected politically on the left was then kind of nabbed by the right in the last couple of years, certainly in the COVID era since 2020. And the right has been using the exact exact same slogan, but for a different purpose. In this case, nothing to do with abortion, but essentially don't make me put a clot towel over my face. Don't force me to wear a mask. Don't force me to inject things into my body. My body, my choice. It should be completely up to me. As to what I do with my body. Now, there's an article in NPR, which talks about how this has really flustered the pro abortion camp because it hurts them in two ways. First of all, they see their slogan has sort of been taken over by the other side. So this itself is discombobulating. After all, let's remember most of these advocates of abortion support vaccine mandates and support mask mandates and so to see their slogan now used against them. It's sort of exposes their hypocrisy. My body, my choice. Well, here you go. What about applying it to this area? Why would the slogan only apply to the one issue of abortion? Why doesn't it apply across the board? So the right has been in a sense very clever. And has successfully deployed the left mantra against the
New Media Show
"nab" Discussed on New Media Show
"Together and it's really not only grown from a once a year event and now a twice a year event we're actually in Las Vegas next March for our spin off event called evolutions, but kind of the biggest thing for us is that year round community that we've built. So our Facebook group has nearly 75,000 podcasters in it, just called podcast movement community. So we really enjoy kind of that year round interaction with podcasters and creators. And as I mentioned earlier, those brand new creators are really our bread and butter of making sure they have the right entry point into the podcast ecosystem because there is so much noise out there and stuff trying to at least hold their hand a little bit to get things kicked off with their podcasting journey. For those that maybe don't have the resources to go to podcast movement out in Dallas this summer, there's lots of regional stuff that's starting to kick off too. So you don't necessarily have to go fly 5 states to get to a conference. So there's some good newsletters out there, one's called pod news where they have a list of all upcoming events where you can find educational conferences or just even people meeting up and doing a podcast meet up in a local community. So I encourage you if you're interested in this space and you're not connected with a podcast group to maybe look at some of those resources to find like minded people and hang out with and get help. Yeah, I think pod dot events is the website that lists the whole calendar of any of them are free, a lot of virtual events are still happening. Meetup dot com usually has some really big local meetup groups and they're all kind of starting to come back in now. So yeah, and a lot of them will be educational based meetup groups. Sometimes they're networking. You have a meetup coming up here on Tuesday, right? Yeah, new media show podcast movement meet up. It's Tuesday at Nevada brew works at 7 p.m.. So that'll be fun. We were expecting, we got over a hundred people RSVP. So it should be a really good audience. That's great. It's going to pull from the Las Vegas podcaster community. Yeah. Man, that's awesome. I think from my perspective, is we got about 8 minutes left here. That's the worst thing you should do when you're getting close to end of a show is Tom how long you got left, but I think that going to laughter out there. We're real here. So for those that are watching live, I think the main thing is if you've been thinking about doing a podcast and you really, you got a message you want to share. There's no better time to start a podcast than right now. You know, I've known people, they're procrastinated and waited two or three years to launch a show and they usually come back to me later and said, man, I wish I would have just went with it before. So don't be afraid to pull up a mic and or your iMac microphone or whatever it may be and create some content and just let your voice be heard. I think it's important that independent content creators be able to get the message out and podcast is a great way to do it. And again, low barrier to entry. Yeah, and you're not going to know if you really love podcasting until you start doing it. So, and I think that it's kind of like a learning curve that you get on and you start getting better at it and you just keep doing it, keep doing it. And if you love doing it, then you'll just keep doing it. But you also have to just focus on what is the value that you're going to get out of it for your self personally. And what you think that you're helping others. So it's an exchange of value that you're trying to create with your life and with other people's lives. And this is really a personal relationship that you're building with other people. And that's really the key. If you think if you keep thinking about it from that perspective, I think you'll get a lot more out of podcasting and it's been so great to do this show from NAB. This first time we've done the new media show from NAB. We do this show live at most of the podcasting conference even dance. And so this is a regular thing that we do, but it's just an honor to be here and do this show and we're doing another episode of this on Tuesday, the 26th at three to four 30 as well. And in that particular episode, we're going to talk about podcast advertising. And what's happening in that market, so it should be an interesting if you have an interest in the podcast advertising side, we'll spend 90 minutes talking about that. And for those of you that are watching that are in their international community, the international podcasting spaces is exploding. You know, we were talking about different countries that were growing and I look at a big part of our customer bases out of Brazil. And they have podcasts over there that are three to 6 hours long with 6 million listeners that are put out daily. And so podcasting is completely different from country to country and I think that there's huge opportunity internationally and for those content creators that have the resources to translate their shows from English to Spanish and some other languages. I think there's great opportunity there as well. Yeah, definitely. We'll toss should we wrap it up? I think so. So why don't you give them your four one one and where they can find you and contact you? Yeah, anyone that's at NAB are coming to NAB. We've got four sessions coming up in the next two days. So just look in the NAB app or the website and search podcasting and you'll find all the fun stuff. And you can find us at podcast movement dot com. That's where everything podcasting is. All of our events, our daily newsletter, we have, you mentioned the newsletters, all free, lots of free resources that podcast movement dot com as well. And of course, I'm Todd Cochran you can reach me at Todd at blueberry dot com that's blueberry without these because we couldn't afford the east and of course I'm on Twitter at geek news. We want you to subscribe to the show or follow it at new media show dot com, rob? Yeah, my name is rob greenlee. I can be found on Twitter as well at rob greenlee and that's with two E's. I have a website rob greenley dot com and I can be reached via email. If you have a question or a comment about the show, send it to rob G at libsyn dot com and we'd love to hear from you. And if you have any thoughts on the podcast to be for I can help you get started podcasting, that would be a great opportunity as well. And obviously, if you're here at the show and you want to see rob and I and our booth, we're out at west in the west 5600, I think block of 8000, I think. It's a 2000 block. But again, we want to thank the NAB for allowing us to do the live show here. We definitely appreciate we'll be back with you on Tuesday for another edition for those of you watching the live stream and for those of you that have been here with us today. Thanks for hanging out with us. We appreciate it. And we'll sign off the show from here but take care. We'll see you next time on the new media show. Thank.
New Media Show
"nab" Discussed on New Media Show
"To leave behind. And for voices to be heard and be represented and everything that goes along with that. Yeah, and it's also a challenge also because podcasting is an international medium. And so any organization and there's been pressure on even the podcast academy to develop its membership base and its curriculum and its focus to be international. And that's a huge undertaking. I know, Dan, I'm sure you would love to have a podcast movement in Europe sometime or something like that, but that's probably a huge undertaking, and it's no different than any other organization or trying to tackle the issues of the world. Yeah, Australia seems beautiful. Lovely. Podcast. Let me do a conference down there. Yeah, no, I mean, we've seen such a growth internationally in foreign languages and people in foreign countries with English podcasts and Africa's booming right now in Europe is booming in South America has been booming and continues to. Yeah, so there's so much exciting going on in Asia. Everywhere across the world, there's podcast booming. At a faster pace than we're seeing here in the United States. So yeah, there's plenty of opportunity. It's just a matter of biting off as much as you can chew, but not more than you can chew from our standpoint from the podcast academy standpoint. I probably from the platform standpoints as well. Like what's the investment to make all of your tools and services foreign language versus what's going to be the return on some of those? Those are the conversations I'm sure you all are having. So maybe the question is, is podcasting home need to be part of NAB? You know, do we need to be the next splinter membership? You know, that's the next question too. And then, you know, with anything else then do we have training tracks here at NAB just like they have for broadcasters and content creators. Is that the place? And you know, I don't know if it is or not. Because again, this is a highly commercial show. It doesn't attract a lot of indie content creators. So again, you may be missing a segment of the content. Creation side that you want to be able to include because I just don't want to be the one making up standards. That's insane. Yeah. Yeah, I think we would love as an industry to be a little bit more integrated in with the NAB and what they offer with the educational stuff. I know, Dan, you do a lot of work with the NAB two. Bringing your skills from podcast movement to this event and Todd and I and a few other companies have been coming to this conference for many years. But we're still not official members of the organization yet. We're still kind of considered a little bit of a fringe medium. That is coming in and helping helping people understand this new medium, but yet we're not really part of the organization yet. And I don't know, Dan, what's your thoughts on that? Do you think that that needs to happen? I mean, I think that would be great, right? Because this is the kind of broadcast central, not just the show, but the NAB in general. Yeah, I mean, I think that would be the next step of a maturation process of the podcast industry. And so many of these big business, let's say, iHeart is like a very large member of NAB. And there are very large player and podcasting like some of those things seem to really make a whole lot of sense. Just what's already in place and what could be in place. Yeah, we do have some education that's happening here. It's about the same amount of education that we've had the past three or four times since we've been working with NAB for podcast curriculum type things. So I'd love to see that grow. I'd love to whether we're involved or not in programming those. That would be a sign that there's more adaptation or adoption of podcasting into NAB. I'd like to change topics here a little bit and talk about what's next and what's being attempted to be accomplished in the podcasting space. There's initiative called podcasting two. It's largely led by the pod father podcasting Adam curry. Yes, the VJ from MTV. The podcasting space may not exist with what he had done back in 2004 to make the initial mechanism along with Dave Weiner to have podcasts to be able to walk our own with an iPod. You know, it was before the days of an iPhone. But you know, he's now part of a Dave Jones, he's another guy in the space working to expand our podcast, RSS. And that includes monetization and includes transcripts and includes a whole bunch of initiatives that we haven't made able to get traction on for years in the maturity of being able to bring new features to the space has been limited largely because of RSS. So I'm kind of curious on your thought on what that initiative, how it's looking at what you're hearing on your site. I don't hear a whole lot about it from the independent we deal with a lot of hobbyist creators who maybe aspire to be something more, but we just don't hear the conversation about it happening that much. Interestingly enough, the other end of our conversations are with the largest companies are Spotify as their iHeart. And we're not hearing about them from them either. So it's like a lot of that conversation is happening in the middle of people that have been podcasting a long time. They've noticed the gaps in the space. They've noticed, hey, what do we do with our transcripts? Couldn't we include those in the RSS feed? Monetization features, things like that. So a lot of those people that are kind of in that middle ground, they've got a successful podcast trying to figure out how to what the next piece of the evolution is. That's where we see those conversations happening, but the two places that we kind of work in the most, we don't hear about it a lot at all. Yeah, I think that the idea behind it is really trying to extend our assess and modernize it, the standard that was established for RSS two was established like two decades ago and we're still kind of living in a standard that's a little antiquated. So we've been able to successfully extend it with new namespaces, apple has a namespace, and podcast two is trying to come up with their own new tags or new namespaces that can enable more advanced capabilities like maybe multiple episodes in one item and in the RSS feed versus just one item or one link to one MP3 file. Maybe have a link to an audio file and a link to a video file all in the same listing, right? And maybe adding monetization ability in there, whether it be pay premium or other extensions, you can talk about this too, maybe more tags around location based information of where a podcast is located, are we going to see more geo targeting of podcasts that are related to advertising as well as the content creation side. So there's ways that we can extend podcasting via RSS. And it's a way to also avoid kind of these closed platform creep that's happening too is because a lot of these big proprietary platforms are able.
New Media Show
"nab" Discussed on New Media Show
"Topics. Right. So we're not having debates about whether or not you got your vaccine. Right now, we are debating whether or not Netflix really should have a good idea to talk about that anyway, right? $45 billion in market cap because they lost 200,000 subscribers, less than 1% of all their subs, right? That's what we're debating. So it's a little different in the streaming video side. That said, a lot of the content that's obviously created across Netflix and Amazon Prime and Hulu is a 100% for a consumers. And they are trying to figure out and it's a tough job to figure out every year the billions of dollars are spending. How much of that are we spending on documentaries? Kids shows, romantic comedies, action. And they don't always get that right. And now they're also trying to figure out, okay, how do we bring more diversity into it? It's complex. That's why Disney+ and others do well because they're so focused. Family friendly, kid friendly. You're never going to have an R rated movie on Disney, probably not anytime soon. It's much harder when you have to be everything to everybody. Content was. So what do you think it says about this, the media landscape that CNN launched their CNN plus product and then had to pull it. It doesn't mean anything. We all know in the industry. We all wrote blog posts a day launched or the idea came out. This is dead in the water. The last thing we need is more places to get news. And by the way, you see CNN you launched a site that doesn't have live streaming video of the CNN channel. Of course not. You don't want to impact the broadcast rights that you've already sold to the cable operators. That's true. But why would you think this is a good idea? It doesn't fill a void or a niche in the market. We just don't need it. Even if it was free for those of you that probably rolled as I remember CNN pipeline. CNN's already tried this a couple of times over the last 20 years, so I actually gave kudos to Warner Bros. discoveries new management for pulling the plug so quickly when the merger went through, stop wasting dollars. Stop wasting money. Right. Yeah. Yeah, and I think it does point to that fact that sometimes trying to add to what you have doesn't always pay off. I think CNN obviously has a product that they've offered for a long time that people are familiar with, trying to extend it. It doesn't make a lot of sense to me. And it has to have a business model. CNN plus had zero business model of any kind. They could never make up the money they were spending to produce the content based on how they priced it and how they packaged it. So economics, numbers, they matter. I remember being at an NAB show ten years ago, a guy came up to my booth and said, hey, we'd love to produce podcasts for you and we can do it for $20,000 an episode. And I literally kind of laughed at the guy. And I said, he said, what's your budget for creating a show? And I said zero. And he's kind of stood back a little bit, you know? And was like, didn't understand the process of how this space doesn't have to have those high production budgets. It doesn't cost $25,000 or a half a million or a $1 million to throw an episode out there. It just takes a passion to create content. So I think that's one of the reasons why this space will never ever be never go away is because the barrier to entry at this point is near zero. But isn't that one of the fun things about podcasting is some shows do have those budgets and those are very successful shows just like a show. You know, we keep mentioning to Joe Rogan, but press record hit play, stream, whatever. You can have successful shows with big budgets and they can make their money back if they do it right or you can have the shows with no budget and they can make money if they do it right too. And as long as the RSS in the syndication is still there, they're on very even playing fields. They're going head to head in the rankings and for the listeners here. And that's a cool thing about our medium. Yeah. Also like to talk a little bit about what can the podcasting industry do to reach its full potential. I'm of the feeling that we haven't reached peak podcasting. But are there some things that podcasting can improve upon or expand into that can take things to another level? And keep this steady growth curve that we've seen in podcasting, keep going. So we don't have a dip, is there any thoughts Dan? More podcast movement conferences or what is it? No, no, I mean, I think there's a good amount of education out there and a good amount of good education out there. Yeah, I mean, I don't have a great answer here. I don't know. I'd be happy to hear what you guys think. Okay. And he thought that you have? So I don't consider myself to be in the podcast. Where I happen to be a podcaster, but I would default to you and others who, you know, this is your interview podcasting is what you do. Sure. You guys know that industry and the numbers and figures better than I do, but what I always think anybody can do is from a content creation standpoint is know your audience better. So every single podcast I put up, wherever platform it shows, it says questions comments, email me, Dan and Danny Rabin dot com. I get emails all the time. But I always wonder like, why is there never an email of the person who's the podcast you're listening to? You can't reach them. Right. Now, I also include my phone number, which is probably nuts, and some people think it's crazy. But that feedback helps. I take that in and I that's the power of life too, right? Yes. It has that ability. But you and I are in the same page 'cause sometimes I get frustrated with podcasters. They got a great show, but there's no way to give them feedback. Drives me insane. No email and phone number. Female gives you a free email address that you can use as a throwaway. Use that thing at least. Yeah, check it once a week. But the question was, how do you keep the industry growing, right? It wasn't like how do you write? A piece of it too, if you can engage audiences at a deeper level, you're going to get more people hopefully attracted to this. And I think also one of the things too is keep a keep evolving and improving the distribution of this. I think the evolution of podcasting into YouTube and TikTok and these other ones is keeping podcasting at the forefront of the media landscape and what we're listeners are consuming content. If the medium can keep adapting to changes like that, then we're going to keep growing. The number one thing I hear from podcasters obviously, how do I grow my show? Right. So from an industry standpoint, we have to do better in helping podcasters grow their show. But at the same time, what I've also learned is what keeps podcasters motivated as feedback. And I think the app developers could go a long way and making that listening experience where you could instantly send feedback back to that podcast listener and the podcast two initiative that's underway has some of those mechanisms to funnel that feedback, not necessary through an email, but through an app sang it to a central place where the podcast can get access to it. I think it would go a long ways in helping the content creators feel his community and build his community. Because that's what ultimately they're trying to do. And it's difficult to build a community when you are really not authority in the space. You have a community. You build a community, but for someone that's new to build a community, they almost like, we have to kick that. Kickstart that for them. Well, and that's somewhere that video is way ahead of audio is that.
New Media Show
"nab" Discussed on New Media Show
"To come back for that information because it's unique and it's different. Well, that's what I like about you as a leader in your industry in the stream years is you say it like it is and people respect that. You have to. That's all right. You have your character and integrity and that's it. Right. So if you're not being truthful in terms of what you're seeing in the market, which in the streaming media space, everything is perfect. If you ask anyone at any time until Netflix earnings, everything is perfect, videos growing. Oh my God, it's like, and yet they don't see how many companies are going under raising money, poor valuations. Yeah. You have a lot of vendors. You're at the show where their stock price is down 80% in the last year. Now, it's down 80% for a reason. There were overvalued to begin with. So quality is everything, no matter what you're producing audio video text, books, anything, it's quality. You know, I think I look at the space specifically the podcasting space and go back to when we really had a mission in the very early days it was you had to, if you wanted to be on a major media platform, you had to sign your life away. And podcasting really destroyed those barriers. And it was kind of like almost a double flip the bird at the man, right? We could do this without them. So when we went from that to where we are today, where people don't really maybe know that full history and people create content and from the quality standpoint, I just want to hear a story. I want to hear something real. I want to hear emotion. I want to hear each one of us have our own stories to tell in our own life and we have our own interesting perspective. So for me, the podcast space was really the key to its success is really those original voices in that, as you said, being very authentic. So, and also, yeah, just an outlet, like that maybe didn't exist before. And I keep thinking back. So we had our last conference last month in March. And about two weeks before the event, I got an email from a woman who ran a podcasters group out of Ukraine, a group of Ukrainian podcasters, not a network necessarily, but an online community where they all gathered. And it was a bunch of podcasters that were still broadcasting from inside Ukraine and still are. And they were asking some questions about some of our education and some of our virtual events and getting access to it. But just thinking like that, that still happening. And there's messages now. And their messages have probably changed very significantly from what they were several months ago, but the fact that that megaphone that broadcast point that outlet is there that if it weren't for podcasts, I mean, maybe they'd be writing a blog. Maybe they'd be trying to do YouTube, but they're sending their message out via podcast and it's a powerful medium and you talk about authenticity. Like if they're still podcasting, that's about as authentic as it gets. It's probably a little risky. Yeah. There we go. Is that what you think? So I guess then if we think about this balance between quality content and listeners, you know, I'm kind of an indie fan. I'm not so worried about quality. And I know a lot of people are, but this show is a prime example of this. When Robin and I sit down and do the podcast, we hit start, like today we have an agenda. Well, quality is subjective, right? Right. So today we have an agenda, but normally we just go. We don't even have an agenda but somehow we find that we can film 90 minutes. And I think that is a testament to basically how the space kind is. And we don't edit this show, it we stop and we start and stop when we put it out there and I know a lot of podcasts are spending hours and hours editing and you can tell when it shows been over edited so I'd rather put up with a few odds and ums sometimes and as long as it's not too crazy. That's what you get with live, right? You get it. It's what comes out of your mouth, right? Yeah. So I think there's a balance. And because if you want to do super high quality content, that's a huge time investment. Huge. You got to do a lot of planning. You got to do a lot of editing, you mean it's like hardcore where the average person is busy. They've got kids going to gymnastics, baseball games, we're back living, where we're doing things. So sometimes the quality may sacrifice a little bit because of life and because the content creators in this space are you and I and yes, the corporates have their thing, but I think still the Indies will make up the core of this. I'm willing to have a sacrifice between quality content and somebody that's authentic. Yeah, and I think that we're seeing a lot of people turning away from mainstream media now. Towards other sources of content that maybe they perceive as more trustworthy. You know, that is something that maybe is good for the stream media side. As these more independent producers start creating channels and networks that are streaming now than ever before, I don't think it hurts, but it's interesting I'm going to go back to when you say quality because I think equality of two different ways. I think of it the way you're thinking initially is quality of the content. But I'm also thinking of the quality of the audio stream. And here's why, in the video world, typically as consumers were all consumers, even if the video is not absolutely perfect, you're still going to watch. As long as you're not dropping too many frames and whatnot, but with audio, if the quality stinks, you will stop listening. I guarantee it. It can't be painful. It can. So I think that's interesting on podcasts too because you're talking about equipment and whatnot. Some people don't know how to do a writer, they don't invest in that time and money. It makes the podcast unbearable to listen to. Right. So the audio has to be good. I agree in the content side. There's many different ways where you edit, you don't edit. I don't edit either. I think that comes down to also just the skill of the person to speak intelligently and intelligibly when they're doing a podcast. And the guests that they have on and whatnot. But I think of quality of two different ways. So I'm going to throw this question out to Dan. And I'm going to change this up here a little bit. The podcast space up to this point has been largely unique. But how do we how do we maintain podcasting uniqueness and appeal? So I'll give that to Dan Frank's. Yeah, I mean, I think we hate to call the wild west, right? Because that term, I remember several years ago, someone called podcasting the wild west of media. But it kind of is, in the sense that anyone who we've already talked about this, anyone can podcast about anything, and that's not dissimilar from YouTube, but it's just the current state of the creator economy is anyone can put up out a show about whatever it is, whether it's crazy radical ideas or whether it's some unique hobby or whether it's you as a professional. I mean, we've seen some of these dentists have some of the most successful podcasts because they're a podcasting to a hundred of the top Dennis in the country and they're making 6 figures off their dental podcast because you couldn't do that on television. You couldn't do that on radio, but you can do it a podcast. You could do it on a YouTube show on a video show. So I mean,.
New Media Show
"nab" Discussed on New Media Show
"Half million shows and Apple, it's not really active though. Those numbers aren't active shows. And if you compare that to all the other medians, if you think about that 400,000 shows across maybe 30 categories of content and you just do the simple math on that, anyone that's considering starting a podcast today, your competition in that particular category a genre you're going to be in is maybe 2020 5000 shows. Now, compare that to YouTube, compare that to being on Twitter and trying to get traction or Instagram. If you're a budding content creator and you want to break out, I think there's huge, huge opportunity in podcasting. But again, if 50% of shows have start, fail before episode 7, they don't make it to 7, because creating content is hard. So let's talk a little bit about more about what YouTube is trying to do in podcasting. I know that there's a lot of talk right now around the importance of YouTube when it comes to discovery of podcasts. There's a lot of research that's coming out. To go back to what Dan rebrand was saying, you have to take this stuff with a little bit of grain of salt because of the methodology, but I think we have seen a consistent showing in the research that YouTube is really become quite a significant discovery platform for podcasts, and that screams the question, well, are those shows that are being discovered over there, primarily video shows, video versions of podcasts. I don't know, Dan, Dan and Dan, do you guys have any comments on that? Well, the first thing that comes to mind is not all podcasts are created equal. It's a platform distribution medium. So I'll just use my podcast as an example. I'm talking B2B. I'm not targeting consumers. I'm also only targeting people in the streaming media industry. So to be able to do a weekly podcast that gets 7 to 8000 downloads a month for under $50, we were talking about the cost before a month. I mean, that's obviously incredible, but I would never want my content on YouTube because I think the biggest reason people are using YouTube and other platforms is they don't already have a following. I was fortunate to have 25 years in industry of a blog and a newsletter and books and trade shows that NAB and live TV and everything else to where when you drop a podcast, people already know about it. Right. So having that built in platform, huge advantage. If you don't have any of that and you create a podcast, how does anybody know about it? You have to have YouTube, you have to have the other platforms out there. So I think you have to look at the cast from a B2C versus B2B, but also you need distribution. And we all know how much traffic YouTube has, but I also focus on the idea of quality over quantity. Okay. Yeah, and that's been an important part of the stream media industry too. You think about absolutely. The stream media industry has really been focused on larger media companies and they tend to be really focused on high quality productions. They have the money for it. Right, right. Podcasting didn't really start out like that. It started out as a very grassroots kind of rough and tumble medium and in some ways it's maintaining a little bit of that. Grassroots, I know Todd, what's your thought on that? You know, I've got a YouTube channel and I think there's like 2500 subscribers and I probably half of those are bots who knows, but in all reality, for me, I don't care where people listen or watch as long as they do and I don't care what platform they get it on. So I'm gonna make sure my content is everywhere that people go to consume content, whether that be an Apple podcast YouTube, whether it be on Twitter. It doesn't matter to me. I'm gonna put my content out there, and that's the beauty about podcasting is we can have distribution across all those platforms and not just be on one and had to have had sign some contract to be there. And at the same time, I can build my own brand on my own dot com and to me, I built authority over time. Dan, when I started, I was just in the navy working on airplanes. I wasn't really, you know, as a blogger and a horrible blogger to begin with. And so I had to build my authority by doing the grind by doing episodes and being in the space and building authority. That's the best way to do it. And that's the opportunity, though, for anyone today, if they want to become authority in a space they can. So I don't know, I went around the question a little bit, rob, but I'll bring it back to YouTube then because this is what I think the last NAB show is around this time because it was a discussion on stage. 2019 ish, the university of Florida in future media put out a consumer study where they asked listeners like where do you consume podcasts? And the number one choice by far was YouTube. And traditional podcast like industry was like, no, that doesn't count. And that's true. As you said, what are the consumers? If that's where they think they're listening to podcasts and you're not putting your show on there, especially, like you said, not all podcasts are created equal. But if it's a show that you can get on there as conducive to the platform and you're fighting it, you're fighting your potential listeners and where they want to hear you. So back to rob's original question. YouTube, it seems like a place that people want to consume your content. It's just a matter of if you're putting it there or not. Yeah, and also more and more, it's TikTok. That's another platform that's becoming important for podcasters too. I'm not a big fan of TikTok myself, but it's an interesting place for a new generation that's looking to discover content and podcasts can certainly reach maybe potential audience over there. You know, we often hear podcasts or say, oh, I can't get discovered. They don't get discovered, and I think part of it is, is they don't necessarily have a content issue. They have they basically have a Google search issue or a YouTube search at you. People can't, they're not finding their shows because the content creators aren't putting the time in to basically create enough metadata in those blog posts so that someone's looking for content disable to find. And that's part of the value. So just sit down and hit and record and put on a podcast. That's like two tenths of the work. You've got a whole bunch of other stuff to do to get exposed and discovered. But that's the beauty of this space. Again, I think you just have the now everyone can do a podcast. And for me, it's pretty amazing in that underrepresented spaces and a presented demographics can have a podcast and on an equal footing with anyone else. They'll talk, I would say, on the question of quality, it's an interesting issue in the podcasting space because I think if you look at the history of major media and major media success in reaching audience, it's been based on quality and I know Dan, you've been saying this too. I know podcasting struggles with the concept of authenticity, being real, being who you really are versus contrived. And I think that maybe what we're seeing is a little bit of a transition in the, in the mainstream media world, is people are becoming listeners are wanting more real voices now. I mean, Dan, Dan rayburn, are you seeing this as a trend in streaming media and the larger media companies too, a real voices? I would call it authentic. Yeah. Right. People don't want to listen to something that's not real. So I've always taken the approach for 25 years. I'll be professional, but I won't sugarcoat it. If a company comes out with information or data, it's not right. I call them out on LinkedIn and Twitter every day. And sometimes the companies don't like that, but the people in the industry respect it. So if you then do that on the podcast and you keep it professional, you respect your audience. That builds a loyal following. People want.
New Media Show
"nab" Discussed on New Media Show
"Everyone in welcome to the new media show. My name is Todd Cochran. We're doing a special event here at the NAB show, rob, here we are at NAB live. Yeah, it's exciting, Todd, we're back at the NEB after about three years of not having an NAB show to attend and bring in podcasting to the NAB is always a lot of fun. Talking about what's happening in the medium and there's a lot to catch up on. So I'm excited to be here. We've got some great guests. Yeah, for those of you who are not familiar, the new media show has been running about ten years now. Rob and I are co host. We are actually from competing companies, so it's kind of an interesting mix and we talk about podcasting topics every week at new media show dot com if you are a podcast listener, please follow or subscribe to the show via your favorite podcast app, but today we got some great guests rob you want to introduce our guest? Well Todd, we should probably share who we are too. I'm sure there's a lot of people that are here that are hearing this that probably aren't familiar with who we are. My name is rob greenlee and I'm the VP of podcast content and partnerships at libsyn and advertised cast. I've been involved in the podcasting medium for about 18 years and have been coming to NAB for probably a half dozen years talking about podcasting. So we're excited to be here. Todd, once you share who you are. Yeah, I'm Todd Cochran. I'm the CEO and founder of blueberry podcasting, which is a full service podcasting company. I've had a podcast. I was one of the OGs like rob since 2004. I do three different podcasts myself, including, well, this one included, but yeah, so anyway, let's go into our guest. Yeah. I'm excited to have on stage with us, Dan Franks, who's the president and cofounder of podcast movements, which is a which is the world's largest podcast conference that is happening here coming up in Dallas in August. I'm sure he'll tell you more about that in a second. And then I'm also joined on stage by Dan rayburn, who's been an evangelist in the streaming media space for at least a couple of decades now. So he's the chair, chairperson, chairman of the NAB streaming summit, which is going on here at the NAB as well. And so I'm really excited to have him with us because podcasting is kind of moving into the streaming media industry and there's a lot of blending going on between podcasting and streaming media right now. Especially as larger companies are getting involved in and podcasting. So guys, welcome. Thank you very much. It's great to have you here. So Todd, did you want to start off with anything? Or do you want me to jump in? Well, I think, you know, NAB is about radio, broadcast, streaming, it's everything, right? And podcasting is slowly gained a little bit of a presence here with mostly in sessions, but not a lot of podcast companies. So if you're not familiar with what podcasting is, rob, what is a podcast? Well, it's an on demand audio file that's been around since 2004. And podcasting is and usually it's kind of unusual to even talk about podcasting like this because so many people know about it now. It's not like the early days when we really had to explain, well, what's a podcast? So podcasting is really expanding too in its scope as well. I think it's thought of as content that's available on YouTube too. I think it's content that's available on radio. It's available in other media apps as well out there. So that's part of what I wanted to talk about today a little bit is, is the definition of a podcast changing and it's definitely maturing as well. I mean, I think after 18 years, I think it's safe to say that it's not entirely a new medium. But it certainly has been evolving, but guys, I mean, Dan, Dan Frank's start off with you. What's your perspective? I mean, you've been running podcast movement for many years now. How have you seen the podcast market change? Yeah, I mean, obviously we look at things like a cereal bump, or we have these different bumps that happen throughout the history of podcasting that have led to more mainstream exposure, more mainstream awareness of what a podcast is. So we've got all of those little bumps in the road, but I think more recently in streaming has a big piece to do with it and video has a big piece to do with it is really fundamentally asking making us ask ourselves that are in the space. Is what a podcast is like, is it changing? For so long, again, we had those little bumps and exposure points that brought more people into the industry, but they didn't necessarily potentially change what it is. So I think now we're facing that question of, okay, is a show on YouTube a podcast. Per the definition that you shared, it's not. But if you go out and ask consumers and listeners, they would say it is. So like conversation, the questions like that are starting to come up. Whereas even several years ago, they weren't being asked. Dan rayburn, what's your thought? As you think about the streaming media industry and how it's evolved over the years and how podcasting has kind of been there as well. Are you seeing more overlap happening now? We are. I'd say I take a bit of a different approach in the sense that I don't really care about the definition. To me, so the way I look at podcasting is the way I look at streaming or any other service out there, everybody's competing for our eyeballs and our time. We can only consume so much content in video or audio form. So whether it's audio or video, I think it's been blended for quite a few years now. The fact that a podcast now contains video or doesn't to me that doesn't change it from a being a podcast or not podcast. I do think podcasting is a lot to do with the syndication around it. Because that's how many people listen to my podcast. I don't put it on Twitter or LinkedIn before I do that. Just from RSS and subscription, people are already listening to it. That doesn't really happen with video. So I just think of it as another format for consuming audio video content. Yeah, so on the streaming media side though, are you seeing podcasting become more of a factor there and in what way? So to me, podcasting is a compliment to streaming media services, so think of the last 8 or 9 podcasts that were traditional audio only podcasts that were turned into a series on Netflix or a documentary on Netflix or another streaming service. So some streaming services are looking at podcasts because it already has a following. It already has content. It's already very focused. It's a niche. Okay, well we can take that and we can make video out of it and we already have a built in audience. So that's really where I see the merger of the two, but if you think about what podcasting is, the number one thing I hear from people on my podcast is they listen to it in the car while they're working out while they're in the yard doing something, you can't do that with streaming video as a general rule. So to me, that's really the big difference. You know, one thing is that I've seen and we've been doing this show live for about ten years, but the show's put out as an audio podcast, but it's also put out as a video podcast. And most people don't even know that exist. Because most folks when they do live like this, they just put up on YouTube or Twitch or wherever their main streaming point is, Twitter, and they kind of let it go. And the video becomes kind of this artifact that lives in the normal social spaces, but for those that are.
AP News Radio
Palin nabs early lead in Alaska US House special primary
"Initial vote counts have been released in Alaska's special primary for the state's only U.S. House seat I'm Ben Thomas with the first numbers The Associated Press has not declared any winners but the initial results show Republican former governor Sarah Palin with 29.8% of the votes counted so far Republican Nick begich has 19.3% while independent Al gross has 12 and a half percent and Democrat Mary peltola 7.5% Another Republican Tara Sweeney has 5.3% in a candidate whose name is Santa Claus a self described independent progressive democratic socialist had 4.5% 48 candidates have been running for the seat held for 49 years by the late congressman Don young the top four will advance to in August special election The election was conducted primarily by mail and election officials planned several days of ballot counts I'm Ben Thomas
Podcasts – Telecom Reseller
"nab" Discussed on Podcasts – Telecom Reseller
"Now, when we were discussing this before we started our podcast today, you also said that it opens up possibilities for people that may have been excluded from production before. I think one of the wonderful things about remote production or work from anywhere production is that it does open up jobs and opportunities people who may otherwise then excluded because of travel requirements or because of having to be somewhere where wouldn't have been so easy to be. So in this virtual world or remote world, I think the diversity and the opportunity, the people of different backgrounds, people who may have family commitments, people who may have disabilities that prevent them from traveling easily. Suddenly now these live sports production roles and opportunities are much more accessible. So for us, it's really a wonderful way to make the live sports production environment more diverse and more inclusive. Now, this announcement was made some weeks ago, has already been a reaction. We were able to demo and talk about it through the NAB show. And we've also had the opportunity at various sports industry events to showcase the new production platform. And of course, it is in actual production as well. We're using it for multiple clients already, which has been a great beginning of the launch. So we've been able to talk about it in industry and also it's been successfully selling to industry as well. Now, let's talk a little bit more about this opportunity who should be looking at this as something that they maybe could resell or offer customers. So anyone who has a requirement to do live production in the cloud or virtual or remote live production, who would like to have.
Telecom Reseller
"nab" Discussed on Telecom Reseller
"Now, when we were discussing this before we started our podcast today, you also said that it opens up possibilities for people that may have been excluded from production before. I think one of the wonderful things about remote production or work from anywhere production is that it does open up jobs and opportunities people who may otherwise then excluded because of travel requirements or because of having to be somewhere where wouldn't have been so easy to be. So in this virtual world or remote world, I think the diversity and the opportunity, the people of different backgrounds, people who may have family commitments, people who may have disabilities that prevent them from traveling easily. Suddenly now these live sports production roles and opportunities are much more accessible. So for us, it's really a wonderful way to make the live sports production environment more diverse and more inclusive. Now, this announcement was made some weeks ago, has already been a reaction. We were able to demo and talk about it through the NAB show. And we've also had the opportunity at various sports industry events to showcase the new production platform. And of course, it is in actual production as well. We're using it for multiple clients already, which has been a great beginning of the launch. So we've been able to talk about it in industry and also it's been successfully selling to industry as well. Now, let's talk a little bit more about this opportunity who should be looking at this as something that they maybe could resell or offer customers. So anyone who has a requirement to do live production in the cloud or virtual or remote live production, who would like to have.
New Media Show
"nab" Discussed on New Media Show
"Easy. All right, so everyone new media show dot com, please go over there and follow or subscribe to the show, fill out our audience survey. If you have not done that already, make sure you do that. Matter of fact, I haven't looked at those results, so again, go fill out our audience. We know who you are, but we want to we really want to know who you are. Because we want to but we don't really know that much. And we don't sell it to anybody. Anyway, so Todd at blueberry dot com blueberry without the east because we couldn't afford the ease at geek news on Twitter. So those ease are still expensive, huh? 2 million, 2.3 million, something like that. Wow. Those are expensive ease and I can be reached on Twitter as well. At rob greenlee, and I have my own website, rob greenlee dot com. You can reach me on email, rob G at lipson dot com and love to hear from you. Feedback is always welcome and always enjoy that, right Todd. And I'm going to probably feed the other NAB interview this week. So expect two shows to drop this week. And that'll be it. We're going to wrap we're going to get out here. Everyone be safe. Wow, we did make it. It's time. Okay. See you next week here by take care. Bye bye. Goodbye. Oh, what happened? Oh, wrong mouse button..
New Media Show
"nab" Discussed on New Media Show
"And scaling user data. While there may be something to the blockchain that's going to maybe help this too, we're more and more users own their access to their data. I don't know. I mean, if that has a piece here too, that the listener can basically through this new interchange of information, be able to share a willingness to opt in. But I mean, if we don't do something like that, we're going to move towards more proprietary platforms. And we're already starting to see that development right now. Because the advertisers are going to want that level of data that a proprietary login platform can only provide. Open RSS is because of that is a little bit. I think in the long run under threat. Because we can't do that with open RSS right now. There may be a way of doing it, but it's going to take us all working together. It's going to take a long time and it's going to take us working together and that actually, to your point about open RSS versus a closed platform, that's when I think of some of the barriers to scale in this business. Yeah. It's going to be one of them. It's also what makes the medium special. Also gets into exclusives too. I mean, look at Joe Rogan is a great example of this, right? He was on open distribution. He built this show over many years. He did a licensing deal with Spotify and there was, I think that there was a decline in his influence. For some period of time until he got controversial and then he picked it up again, but exclusives, if people start uploading their content directly to these listening platforms, right? And we're starting to see a little bit of that happen with premium content now. So as much as I want to continue this conversation for the next three hours, we are very close. We are out of time. But we want to continue the conversation with you at new media show dot com, come over and follow us, subscribe and closing minutes. I want to give Larry and Christina both an opportunity to give their plugs, how they reach out to them. So Larry, I'll let you go first. Yeah, well, I'm Larry Rosen. You can find me info at Edison research dot com. Or through the various socials just look for others and research. Right. You could find me at right side up dot com if you want to reach out to me directly. It's just Christina right side up dot com and I am always down to talk about this stuff. I know you are, yeah. And my name is rob greenlee and I could be found on Twitter at rob greenlee and if you want to send me an email you can certainly send it to rob G and lips and dot com. Happy to hear from you and it's been great being here to talk this out. Yeah, I'm talking at geek news on Twitter or Todd at blueberry dot com that's blueberry without these because we could not afford to ease. So I want to thank you all for sitting in and for those live audience for watching because I know we had people on Facebook and YouTube and other places as well. Thank you for being here and we have to thank the NAB for letting us do three hours on the live stage. I hope to see you next year at NAB. Thank you so much. We'll see you next time on the new media show. Thank you..
New Media Show
"nab" Discussed on New Media Show
"Assumption too, too. I'm not watching mainstream television anymore. Right. And so in these mediums, when you, if you go on TikTok, you're like, oh, influencer content. It's pretty transparent when it's hashtag ad and all of that stuff. So from my perspective, that style of marketing works really well for 13 to 34. And so my thing is, great, we already have that built into podcasting. Let's just scale it without screwing it up. I always tell podcasters too, if an advertiser is being presented to you and you get the big factor or it tastes funny in the back of your mouth, that's the podcast and you want to walk away from because your audience is going to smell that so fast and they're going to like, oh, you're going to lose credibility. And you lose credibility. So you can tell when they're reading from the ad and this is very much this is about that product and they sell that widget. It's like, hey guys, we can tell. Yeah. And so can the audience. Away from the heart. So let's move on. This is a similar topic to move into, but I just wanted to say, do you think that we need to have podcast ads standards? As a pathway here of some sort, do we need to think about this? I think individual companies already have standards and are going to have standards and that would be part of what they sell. Across the industry, spot, spot formats, frequency, kind of recommendations. Obviously, people are going to do what they're going to do in this space. This is always been a space about stray cats running in different directions. So it's just a matter. It's kind of like what we did with the IAB with the podcast metrics. It has some guidelines, right? Some idea of best practices. In this area, but they're not something that's amazing to get in trouble for, but for not doing, but how to track customer conversions. How to target better in a privacy, sensitive environment, right? Does the industry need to come together and do that? I don't know. What do you think, Larry? All industries typically benefit from having industry bodies that guide them. We're here at the NAB. It's exactly what this is. It's an industry organization that gets together for a variety of reasons, but the big part of it is keeping the straight cancer, whatever you call it organized. And so why wouldn't podcasting want to have similar level of organization and communication and power that has created by having industry organizations. So I think it's really unlikely that you could have hard and fast rules, but to use your word to have guidelines that have suggestions, best practices, absolutely. And we should push for as much of that as we can get. Do you think we have a tired what's your thought to do you think we have the early kind of guidelines for that? The kind of like what we had in the early days of podcasting around metrics or things is completely all over the map. No, because you can tell a podcast to do a 62nd ad, and he goes on for three minutes. No. I don't think there's I love that. I don't think there's I'll bet you do. I sure do. Those are the best hands when they make up a song about you. Oh, it's so good. I think this space is you're dealing with individual creators. They have different levels of passion for a different level of product. And they're going to rave on stuff that they love and they're going to short change stuff they hate. So I think that it's I think it's going to be very on the host indoor side post red. I think it's going to be hard to have a standard. You know, I guess and I don't know. I think it's a big challenge. Don't you think that we kind of benefit though from saying like, okay, if we've got 30 minutes of content, X amount of minutes of ads is probably good enough. You know, it's the same way that if you look at what the IAB has done in Internet advertising, it's like, well, there's standard ad units, right? You can still do customized anything you want until you're blue in the face, but in order to access scale, right? You got to have a 300 by two 50. You got to have a 7 20 and 5 90. I'm probably going to date myself if I mention any other ad formats, but you know what I mean. You're going to have to have some sort of something. My thing is, I worry a little bit with the absence of any guidelines. Actually, Brian barletta sounds profitable cracking me up. He's like, if I hear this one lasik, I had one more time on this podcast I listened to. I'm like, we're going to read about you in the news. 'cause you get crazy when you just get to your point about, well, I can tell when the ad is being repeated. We as advertisers coach a lot on that. I'm like, guys, people remember them. Because they listen to your show from a to Z from minute one to minute 70, they remember your ads. You do have to cut new ads. You do have to give enough talking points to where people can kind of produce their own stuff. And also give the freedom to say, this is what you've got to hit so that people actually know that you're selling coffee and not cars. But have fun otherwise, right? I'm definitely the unicorn and this particular topic in that I've had the same advertiser for 15 years. And every episode and they still renew. But I still put which advertiser is that? We're not going to have to do that here. But have you been running the same ad for teen years? Because there's no script, and I know the price. So all I can change it up every but sometimes there might be a little running home to mama if I'm tired and it may have some duplicate it too. That's what the script's for. So that's what it's for. I think in the end, as long as they add performs and the advertisers happy, I don't care how it's delivered. As long as the advertiser gets as value and the podcast gets paid. Do we also think that the advertiser agency needs to do a better job of communicating to the content creator, the performance of their advertising? Oh, yeah. So we're very transparent in this. We very much believe in anonymizing and sharing campaign results. You know, there's going to be, listen, we work with a million proprietary companies with a ton of MDAs and all of that good stuff. So there's going to be only so much we could share, right? My model is a little different where we're not an agency. We actually don't buy on a commission basis. We embed. And so we're like a direct advertiser essentially. Just consultants. Right. And so when you think about how that advertiser is investing and I literally just blanked on your question, could you repeat it? Oh, it was just the advertising side of things, make sure they communicate to them. About the results of the campaigns because sometimes that doesn't happen. Well, and so that infuriates me as a marketer, because I'm like, there is by openly sharing as much as you can. I have had so many publishers come to me and if I say, hey guys, we're about 20% off of our goal. And here's why we need to make some changes to creative. Here's what we actually need to do. Also, can you work with me on rate? Because I tested it at close to rate card, but this advertiser can't support that. You still want to run the ad, can we work on this? And that to me, that's when it's, you can't just buy this channel as though you're buying widgets. Right. Right? There's got to be a relationship there and to your point. And thank you for repeating the question. To your point, there is a requirement almost on the advertiser end, where you get out what you put in. Right? Right. So for the people in the publishers that care, absolutely engage with them and share as much as you possibly can, recognizing not every agency is in a position to do that. Not every advertiser is in a position to do that, but when it may not be in their best financial interest to do that either, right? Because the campaign that's highly successful, then.
New Media Show
"nab" Discussed on New Media Show
"Everybody, welcome to the new media show. My name is Todd Cochran and of course I want to welcome my co host mister rob greenley rob way and she's going to introduce yourself and then I'll do the same. Yeah, it's great to be here at the NAB show. Live stage. Continuing and this is our second episode that we've done today or this week from Las Vegas talking about podcasting. So my name is rob greenlee and I am the VP of podcast content and partnerships at a company called lipson and we host podcasts and so does Todd. So once you tell them about yourself. My name is Todd Cochran. I am the CEO and founder of blueberry podcasting, been a podcaster since the early days of podcasting and my company is also a podcast service company full service podcast service company, but of course we got a couple of great guests with us today, rob. Why don't you introduce our guest? Yeah, we've got two fantastic guests actually, both of them are new to the new media show. Never been on before. The first one I'll introduce is mister Larry Rosen. Who's the president of Edison research? We're honored to have you join us. Thank you. Have you seen my you guys have been a real leader in keeping track of what's been going on in the podcasting space since about 2005, I believe, when you started near the beginning, yeah. Yeah, exactly. And then also on stage, we have Christina rubino, who's GM of offline practice at right side up, which is a large podcast ad agency. Buying podcasts at a large scale, and she's going to tell us more about that. As well here. But we're excited to be here at times. Do you want to start off time? Yeah, for those of you that may be watching on the NEB live stream or joining us for the first time, make sure you get over to new media show dot com follower subscribe to the podcast. We want you to do that. We do this every week for about 90 minutes. We talk about the really internal stuff that's happening in the podcasting space. We dig deep and sometimes share rumors and stuff that people share with us. So it's a great show to hang out with. So I guess we can start off, rob, you've got we actually have an agenda. Normally we don't do this show with an agenda. So what's on the agenda? Yeah, so just to start off at the top, what we're going to talk about today is really focused on podcast modernization. So we typically don't specialize in a particular topic on this show. So if you listen to a regular episode that we do, every Wednesday at 3 p.m. Pacific, noon, I was at 3 p.m. eastern nude Pacific, we just usually just rant about all sorts of different topics in the podcasting space, but we are coming into this episode with a little bit of a focus. And don't be surprised if we stray from that focus a little bit now and then. That's just who we are and what we do. But anyway, let's start off and talk about kind of podcast monetization. Like I said, there seems to be a lot of kind of flux in the podcasting space around modernization right now and a lot of kind of like kind of turmoil in the modernization, which is kind of always been there with podcasting, so it's really not something tremendously new. But I think we're kind of going through growing pains, which I think has been kind of by tenure phenomenon, but it seems to be reaching a peak. And so what we wanted to talk about is here is our podcast advertising really ready to scale. I mean, are we ready to ramp it up? Because everybody keeps talking about us moving up to $3 billion in revenue. This in the next, I don't know what period of time in the next two years or something like that, I think we're at the maybe one to one and a half billion right now, but Christina, what do you think? I mean, our podcast getting ready to scale, or do you think we got a ways to go? I think it depends on how you define scale. Because billions of dollars. Billions of dollars. It's already happening. But when you think about scale, and you think about I am going to probably misquote the latest threat and research stat, but I've got Larry right here so he can fill you in. We're very much into the majority in terms of the amount of the country that is listening to podcasts, right? We're in. We're in early majority, probably still. Well, technically, if a majority is 50% or more, you know, our estimate for the percentage of Americans who listen to at least one podcast in a month is currently 38%. So there's still a lot of growth potential left. The percentage you have ever listened to a podcast is a clear majority of these 62%. But the monthly numbers still below that level. But when you think about it, if you can reach four out of ten Americans on any medium, when all of us are completely fragmented from the media consumption perspective, I'm like, wow, that's a really attractive prospect for me as an advertiser, right? Do I think we're ready to become a reach medium and a fully scaled medium? I think there's some from a monetization standpoint. There's definitely going to be some things that hold us back. I, at the consultancy that I work for, we are buying thousands of shows on a regular basis, but a lot of it is still transacted very manually. For lack of a better word, right? This is still very much like the call up your rep, email your rep, have the conversation by the things, do the stuff, check the air checks. And so there's going to have to be some sort of an application of technology to allow for that scale to streamline that for sure. But then on the flip side of it, we're kind of always going to have these small to mid to large size shows that you're also kind of cobbling together in a buy. So do I think we'll get there for monetization? Absolutely. Do I think there's a clear path for it and one that's tech enabled at this moment? Not quite. Right. I think we've got a little bit of ways to go there. Right. You know, if I look at the history of where we came from and where we are, it's almost like there was a period of time when well of course there was no big shows. There were all small shows and size. So that was the only thing it could be monetized in the big show started coming in in the I always say the money rolled up. They rolled out of the small shows into big shows. And it really never came back. And mice struggle for many, many years is when will that money come back to those small shows that even though the earnings will not be significant, it might be enough to motivate them to keep creating content and be able to have more resources to have bigger shows. So I've always struggled for the indie podcasters that are kind of on the edge of being able to make money and not and it feels like we've kind of left them behind for a long time. So I hope we can start fixing.
AP News Radio
'A Strange Loop' earns a leading 11 Tony Award nominations
"The the the the musical musical musical musical a a a a strange strange strange strange loop loop loop loop leads leads leads leads the the the the nominations nominations nominations nominations for for for for the the the the Tony Tony Tony Tony awards awards awards awards with with with with eleven eleven eleven eleven marches marches marches marches are are are are a a a a letter letter letter letter with with with with the the the the latest latest latest latest Michael Michael Michael Michael R. R. R. R. Jackson's Jackson's Jackson's Jackson's production production production production about about about about a a a a black black black black gay gay gay gay man man man man writing writing writing writing a a a a show show show show about about about about a a a a black black black black gay gay gay gay man man man man has has has has nabbed nabbed nabbed nabbed nominations nominations nominations nominations for for for for Best Best Best Best Musical Musical Musical Musical as as as as well well well well as as as as best best best best featured featured featured featured actress actress actress actress for for for for L. L. L. L. Morgan Morgan Morgan Morgan leave leave leave leave who who who who is is is is the the the the first first first first openly openly openly openly transgender transgender transgender transgender performer performer performer performer to to to to get get get get a a a a Tony Tony Tony Tony nomination nomination nomination nomination M. M. M. J. J. J. the the the musical musical musical about about about singer singer singer Michael Michael Michael Jackson Jackson Jackson has has has ten ten ten nominations nominations nominations tied tied tied with with with paradise paradise paradise square square square a a a musical musical musical about about about New New New York York York during during during the the the time time time of of of the the the civil civil civil war war war girls girls girls this this this is is is a a a good good good catch catch catch and and and release release release among among among the the the familiar familiar familiar names names names earning earning earning nominations nominations nominations are are are Billy Billy Billy crystal crystal crystal Jesse Jesse Jesse Tyler Tyler Tyler Ferguson Ferguson Ferguson and and and Felicia Felicia Felicia Rashad Rashad Rashad the the the Chinese Chinese Chinese will will will be be be given given given on on on June June June twelfth twelfth twelfth in in in New New New York York York
New Media Show
"nab" Discussed on New Media Show
"Way. Well, I think to be fair to them to some degree, I believe that they were taking raw video and they were going to wrap it with overlays and do all sorts of fancy stuff with it and then post it to their own website at the NAB. So I think that's what we're waiting for. And I'm not sure they've done that with all their other videos that they have. So I think yeah, I think you're assessment is right that this is that it's not as quick.
AP News Radio
Eileen Gu nabs second Olympic gold, as Canada takes silver, bronze in freeski halfpipe
"San Francisco native and seen China's Eileen who wins the gold medal in the women's freeski halfpipe the eighteen year old who posted a ninety two point two five on her second run to become the first action sports athlete to garner three medals at the same Olympics having also won gold in the freeski bigger and silver in the freeski slopestyle in terms of extreme sports yeah it's a huge honor to be able to be the first first gear to the podium in three events as a woman and also yeah it's makes me very hopeful about what the
AP News Radio
U.S. nabs its first two medals of the 2022 Olympics
"Team team team team USA USA USA USA picks picks picks picks up up up up its its its its third third third third silver silver silver silver medal medal medal medal of of of of the the the the games games games games doing doing doing doing so so so so when when when when the the the the figure figure figure figure skating skating skating skating team team team team event event event event which which which which was was was was won won won won by by by by the the the the Russian Russian Russian Russian Olympic Olympic Olympic Olympic committee committee committee committee a a a a stunning stunning stunning stunning end end end end to to to to the the the the women's women's women's women's giant giant giant giant slalom slalom slalom slalom for for for for defending defending defending defending champion champion champion champion Mikaela Mikaela Mikaela Mikaela Shiffrin Shiffrin Shiffrin Shiffrin she she she she was was was was disqualified disqualified disqualified disqualified after after after after missing missing missing missing the the the the fifth fifth fifth fifth turn turn turn turn and and and and crashing crashing crashing crashing during during during during her her her her first first first first run run run run more more more more disappointment disappointment disappointment disappointment for for for for team team team team USA USA USA USA in in in in men's men's men's men's snowboarding snowboarding snowboarding snowboarding we're we're we're we're defending defending defending defending champion champion champion champion red red red red Gerard Gerard Gerard Gerard was was was was denied denied denied denied a a a a spot spot spot spot on on on on the the the the podium podium podium podium finishing finishing finishing finishing fourth fourth fourth fourth and and and and American American American American Darian Darian Darian Darian Stevens Stevens Stevens Stevens placed placed placed placed eighth eighth eighth eighth in in in in qualifying qualifying qualifying qualifying to to to to join join join join the the the the twelve twelve twelve twelve person person person person field field field field that that that that will will will will compete compete compete compete for for for for medals medals medals medals in in in in the the the the women's women's women's women's freestyle freestyle freestyle freestyle skiing skiing skiing skiing big big big big air air air air on on on on Tuesday Tuesday Tuesday Tuesday morning morning morning morning in in in in Beijing Beijing Beijing Beijing I'm I'm I'm I'm Danny Danny Danny Danny cap cap cap cap team team team team USA USA USA USA picks picks picks picks up up up up its its its its third third third third silver silver silver silver medal medal medal medal of of of of the the the the games games games games doing doing doing doing so so so so when when when when the the the the figure figure figure figure skating skating skating skating team team team team event event event event which which which which was was was was won won won won by by by by the the the the Russian Russian Russian Russian Olympic Olympic Olympic Olympic committee committee committee committee a a a a stunning stunning stunning stunning end end end end to to to to the the the the women's women's women's women's giant giant giant giant slalom slalom slalom slalom for for for for defending defending defending defending champion champion champion champion Mikaela Mikaela Mikaela Mikaela Shiffrin Shiffrin Shiffrin Shiffrin she she she she was was was was disqualified disqualified disqualified disqualified after after after after missing missing missing missing the the the the fifth fifth fifth fifth turn turn turn turn and and and and crashing crashing crashing crashing during during during during her her her her first first first first run run run run more more more more
AP News Radio
‘Harder They Fall,’ 'Insecure,' H.E.R. nab NAACP awards noms
"The the nominations nominations for for the the N. N. double double ACP ACP image image award award to to route route you you could could see see people people voting voting on on the the N. N. double double ACP ACP image image awards awards nominations nominations have have fallen fallen hard hard for for the the harder harder they they fall fall the the Netflix Netflix movie movie has has twelve twelve nominations nominations for for next next month's month's ceremony ceremony the the movie movie produced produced by by Jay Jay Z. Z. features features an an all all star star cast cast including including Regina Regina king king and and Idris Idris Elba Elba also also getting getting a a bunch bunch of of nonsense nonsense is is a a raise raise insecure insecure with with thirteen thirteen including including best best comedy comedy TV TV series series with with Janet Janet king king will will compete compete for for entertainer entertainer of of the the year year along along side side little little nas nas X. X. Megan Megan the the stallion stallion Jennifer Jennifer Hudson Hudson and and Tiffany Tiffany had had ishe ishe the the show show will will be be broadcast broadcast on on February February twenty twenty six six on on BT BT I'm I'm Oscar Oscar wells wells Gabriel Gabriel
podnews
"nab" Discussed on podnews
"The latest from our daily newsletter at port news dot net. The show due to take place in las vegas in mid october has been canceled for a second year. After a number of major exhibitors pulled out because of the ongoing pandemic the exhibition was to have a podcasting sanction and attracted ninety. One thousand people in two thousand nineteen. Nielsen has just released that podcasting today report. It says that almost half of us monthly podcast listeners are light users listening less than once a week there. The segment fueling continued audience growth. It says that comedy is the top podcast genre for almost every age group. Apart from people aged fifty five plus who prefer news reports free to download. You'll find a link in our show notes and i- newsletter today attribution company punt sites is adding attribution for ads in streaming radio music services as well as podcast ads. The company pulled its contract from advertise cost last month. Live by live which board podcast one in july. Last year's to rebrand us live one. The company's music service slacker is now to be known as slack. One down spin out that he company now called p. p. v. one as a separate entity the one comes from norm. Petits podcast one. He was also the founder of westwood. One american public media have unveiled. Apm studios the organizations podcast production. Division cumulus media. Radio stations and podcasts will now be on the order. See digital platform cumulus. Shares rose three percent on the news a new sports betting podcast network. Green role media has launched working with super bowl. Sports if you'll podcasting on anchor in indonesian hebrew or yiddish they using the wrong language codes. And that's why nobody can find you. They're not using the correct rss specification. We've full details in our newsletter. If you like that sort of thing and melanie with all is as new head of news and information responsible for broadcast on demand. News and poll cost news pulling the threat is a new interview series from autopsies cases. Thirteen which explore the biggest questions of our time in conversation with cultural luminaries thought leaders scientists theologians doctors and others etiquette and manners podcast. Were you raised by. Wolves has being chosen as apple podcasts. New monthly spotlight youtube has released. Its first podcast. The upload the rise of the creator economy. it's upon a shoot with national public media and hosted by brittany lose. It launches today on youtube. And we're promised spotify. Google podcasts and apple music for the confusing. It's a five episode series on the creator economy. Facebook knows it's causing harm but time and again hasn't fixed it. According to new investigation into facebook from the wall street journal..
ICYMI
"nab" Discussed on ICYMI
"Nab the.
Talking Tech
NFL Stars Score Big in Silicon Valley
"Terry whether there any particular reasons player seemed drawn to tech. I mean how did they come into this. Meeting what happened was a trump williams introduced to a venture capitalist name reclined. thomas rudy is help navigate. Numerous for athletes Successful in in attack including nba star andrei etc from the golden state warriors. Kind of led out of curiosity to his teammate. All world player steph curry who now is investing in plenty of startups in social media apps and up in the like in the nab rubbed off on them when they recruited kevin durant who had joined the words of years ago and now he's invested in in companies including a tesla post mates his own bencher company. Now where he's had programs on on. Espn plus in alike. So it just kind of like it just seemed like it'd be an overflow and i'm really surprised at that football players here particularly forty niners play in. Silicon valley weren't engaged in that. I think that is like changed with trent game. Ball in one in invest in wearables. Fintech in the like. And he got his teammate. Fred warner involved. And now they've gotten they're kind of like part of their team involved in a maybe looking into investing your money post post during their career because nfl players crews on average about three or four years and so the dot is. Hey you wanna invest your money might consider tech
Boomer & Gio
"nab" Discussed on Boomer & Gio
"The only dopey team holding this thing hit in san francisco is probably to do in this. Trae landscape are trae lines. I think you're rolling the dice. Great athlete you only played seventeen games in college. I can understand that. He was probably drafted a hell of a lot higher than anybody thought. Yeah and maybe. The offset language in the contract works fine. But if you are the jets you've got rid of your previous number third overall pick for a second overall. Pick get the kit in here. Get them sign and stop screwing around. I kind of forgot darnold miss three three days thing. Yeah the offset language and the signing bonus payout. I know is a is a hold up as well and for darnold it was i guess he wanted his paid out in the first fifteen days or whatever to and ultimately he did get that so. You wonder if that's part of what the on says well this this whole rookie. Slotting thing came out of the fact that guys like sam bradford were getting fifty million dollar signing bonus right and nobody wanted to see that happening as long as the money back. Somehow someway to older players can keep those players around but it would also keep the teams you know within a certain financial framework where they wouldn't lose these first round picks for you know weeks at a time because they couldn't come to an agreement and now all of a sudden you trying to tweak this agreement which is asinine nope. I'm on the agent for zach. Wilson's i want the exact same deal that trevor lawrence got one. Pick after him. sign me. that's the key is well. The jaguars are one of two teams. Don't do the offset thing. But in this case he's you know he's the number one pick wilson's can't say hey we we'll take that too and there's one of one other aspect all of this. Is that with the death of greg. Knapp at that's a big loss for the jets. That's a big loss. Obviously for the nab family but the put no football terms..
Switched On
Tesla Crushing It in China's Car Cap and Trade
"See. Thanks for joining today. Can you start a softest with a very very high level. Overview of china's emission reduction target china's president xi jinping after announced a net zero carbon your targets in september so the goal is to have china rich carbon peak by twenty thirty and to recover neutral by twenty sixty so what it translate into the road transport sector is well although there is no specific targets that for particular sector pains I turn that the country. The central government wants all sectors in in the country to essentially to decarbonise and the pathway for different for different sectors. You is paris a lot so they wanna hit their peak of emissions. What'd you say. Twenty thirty twenty thirty twenty thirty and then start coming down to zero by twenty sixty thirty years to come down the mountain. I guess today we're going to focus mostly on evt's or electric vehicles and a policy. That's come into play to try to get those sales up and therefore get the emissions down from the transportation sector. Can you explain to us. Just the well start us off with the name of the policy and a bit about its objectives. They use policy toys. After new energy vehicle mandate so new under be a cold is kind of china's definition electric vehicle plug in hybrid infused l. vehicles so the mandate is very similar to california zero emission vehicle or theft mandate and eight requires automakers to sell electric vehicles in order to produce nab credit. That's gonna meet a government assigned target so essentially the policy tool is designed to push automakers to sell more electric vehicles which the broader goal of china's push behind on trivia co is not only to reduce carbon emission but also deals oriented import and to transform is industry towards more events.
Pop Shop
Olivia Rodrigo’s ‘Sour’ Scores the Biggest Debut of the Year
"A livia. Rodriguez debut album. Sour captures a sweet week. I've been avenues in that first and last week and a half. I know. I'm sure everyone is very tired. captures a sweet week as it debuts at number one on the billboard two hundred chart with two hundred ninety five thousand equivalent album units earned in the us in the week may twenty seventh according to an rc data while katie is holding up. A box of libya rodrigo. Sour patch is that. Is there an album inside. There are no. It's literally just our patch kids. Wow opened it yet. Wow is was that just at the grocery store. No they actually did pop-ups in new york and la in la. She did like a car wash. Did you see pictures from that. Took over a car wash. no no no. They were not keith. they were they. Were i think doing this hour patch kids and they changed the sign edge of the car wash till like sour. Our car wash sue and olivia went there even. Wow yeah Well with that two hundred ninety five thousand units. It's actually surpasses the previous biggest week When taylor swift's fearless debuted at number one with two hundred ninety one thousand units on the april twenty fourth chart. So if if. I didn't actually impressed that upon you yet. Olivia rodriguez has the biggest week of the year for an album with sour sour. Also nabs the largest week for an axe debut charting album on the billboard. Two hundred since. The chart transitioned from an album sales. Only ranking to a units based fancy consumption chart back in december of twenty fourteen. I'd actually beats cardi b.'s. Debut sat and i billboard two hundred entry invasion of privacy which opened at number one on april twenty first two thousand eighteen chart with two hundred and fifty five thousand units
AP News Radio
EU mulls response to Belarus diverting plane to nab reporter
"Western countries are condemning the Belarus photo by busting a plane flying over its territory to arrest an opposition journalist while western leaders decry Belarus's move as an act of piracy and terrorism Slovakia based analyst Alina good school suggests the Belarussian authorities provoking a new wave of tension with the opposition and the wider region this is a totally new level of escalation and it totally you'll laugh a little phrase that the government is willing to take the E. U. others are demanding a probe into the dramatic force landing of the run it just it makes on Raman but to save it use removal from the plane he won the popular messaging app that's played a key role in helping organize massive protest against Belarus's authoritarian president I'm Charles hello this month
The Final Lap
Richmond Truck Recap Nemechek Wins
"Nascar truck series racing from richmond. Raceway five to one is. We're gonna look at things here. Johnny solder their number five chandler smith tyler ingram kyle busch number two at john hunter. Nima check stays ahead of his team owner to nab his second win of the season. He definitely tried and turn three he. He got to my bumper me. Loose but I knew he wasn't going to me as as far as being the team. Owner and whatnot You're you're definitely going to do everything they can to try and race. And i'll do the same. We've raised against each other a lot through models when i was coming up through the truck series series simon f series and. It's nice to be able to have two wins to his one so far this year out of the three that he's run so It's it's always a step in the right in the right direction and we just want to continue that. We want to continue to get stronger every single week. And i feel like we can whether acadian c. j. t. led a race high of one hundred fourteen laps. Kyle busch motorsports by the way as one. The last four races with kyle busch john name check martin tricks junior behind the wheel point. Standings look like this five to one matt craft and is in fifth followed by austin hill sheldon creed. Ben rhodes and john hundred nima check. Is the point lead by twenty roads and nemechek each have to win so far. This season off next for the truck series is kansas speedway on may first seven thirty. Pm eastern on fs
Sean Hannity
Miami-Dade detention center worker arrested over alleged sexual battery of juvenile inmate
"30 year old juvenile detention center employees nabbed on sexual battery churches by Miami Dade Public School police. Reported victims a 15 year old girl who was an inmate at the state owned Miami Girls Academy along the northwest 27th Avenue, Jovon Tade. Richardson faces two felony sexual battery on a minor by an adult and detention facility Employees sex misconduct with an inmate
Scuba Shack Radio
Wet Notes - 4-9-21
"This is wet notes here scuba shock radio for april ninth two thousand and twenty one first up today. I'd like to give you an update on new netflix. Documentary see spiracy. You might recall that. I introduced you to this film in a previous segment of wet notes. Well it did premiere on netflix's advertised. And i had a chance to watch. She spiracy a couple of weeks ago. The film is eighty nine minutes long and it can be captivating and controversial. Like i said this is certainly raising a great deal controversy especially as it relates to sustainable seafood and fishing. There's a couple of organizations that they called out into spiracy earth island institute and the marine stewardship council actually marine stewardship council issued a response on their website within days of the premier and every day. I see something more coming out related to the controversy. But i encourage you to watch the film and then decide for yourself about what it is saying like. I said lots of controversy. That's spiracy on net flicks now. Here's something that. I found really interesting. I came across an article that talked about how scientists are using thin wales to map out what lies beneath the sea floor. Now according to to seismologists vaclav kina from the czech academy in prague and john nab elec of oregon state university in corvallis oregon the song of the fin. Whales are loud enough to penetrate the earth's crust and revealed deep structures. I guess they have a network of fifty four bottomed size meter seismometers that the tech sound waves traveling through the ground and they picked up the of whales as they were passing by. Now they have a one hundred and eighty nine decibels song and that song can last from two and a half to five hours as they did more analysis they were able to map the underlying rock structures. According to these guys this is just as effective as those air cannons that are polluting the ocean with all that noise how practical this is yet to be seen. But you've gotta admit it is interesting. Now here's an update on the lectured aluminum tanks situation. You might recall back at the end of february. I told you about luxembourg Decision to exit the aluminum tank business and that they were looking to sell their plants in the us and the uk more. Here's some good news. Metal impact out of elk grove village in illinois is acquiring the graham north carolina luxembourg cylinder plant metal impact is no stranger to scuba tank business. They've been around since nineteen fifty nine and in two thousand fourteen. They purchase worthington. Aluminum cylinders has been providing aluminum scuba tanks to excess scuba and see pearls for a number of years. We've got quite a few from excess scuba over the past couple of years and so we're pretty familiar with metal impacts. This is some good news for the. Us aluminum Scuba tank supply chain. There's absolutely no doubt that. The pandemic has had a dramatic impact on the scuba industry. But i guess it's not all bad news if you happen to be in the right place and it seems that hawaii is those right places especially for new diver certifications. There's a recent article in scuba diving magazine. Titled more hawaiians getting certified than before the pandemic turns out that even though the travel has been restricted to and from the islands more locals are turning to scuba aloha scuba on awad who had reported a one hundred and twenty percent increase in new diver certifications. In two thousand and twenty. They went from twenty seven in two thousand and nineteen to eighty three in two thousand and twenty spurred by whole families going for they're open water certification with some great diving. It certainly makes sense to mask up and dive in our aloha state. Last week i was trying to see if the ocean based climate solutions act of two thousand and twenty was being introduced in this session of congress. Well no update on that yet but i did come across something very interesting. There is a house select committee on the climate crisis now. This committee was created during the one hundred sixteenth congress. That was the last one so it hasn't been around long. But they did produce a climate action plan of two thousand twenty. And that's called the congressional action plan for a clean energy economy and a healthy resilient and just america committee is chaired by representative. Kathy castor from florida and the ranking chair is representative garrett graves from louisiana now. I watched their organizing meeting from march nineteenth. Let's say there's just a little bit of difference on the ideas of how to approach In the approaches in making the us carbon zero by two thousand fifty but as representative castor stated. It's time to turn recommendations into policy. Now i'll be tracking our actions and keep you updated here and finally you might recall. Last year the uss bonham rashard an eight hundred forty four foot long and fibia assault ship burned out of control for five days. Now that was in san diego california. But now senator. Marco rubio from florida is proposing that the ship be used to create an artificial reef down in florida little bit of background. The navy did some cost analysis On what it would take to restore the ship to operational status an estimated that that would be somewhere between two point. Five and three point five billion dollars but the cost to decommission and scrap the bonham rashard would be about thirty million dollars. Senator rubio didn't provide any details on where the ship might be sunk and be become an artificial reef but he did say that it could be done for less than thirty million dollars to scrap the ship. This word Happened it would be. We'll keep an eye on it and see where it goes. Fingers crossed that will have another artificial reef down in florida. Something that big to dive on. Well that's it for this installment of wet notes for april ninth. Two thousand and twenty