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Funnel Hacking Live 2019 Recap - Day 3
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Behind The Scenes Of Day 2 At 10X Growth Con
Find out what really happened this year, behind the scenes of the 10x growth con. On today’s episode Russell gives a summary of all the things that occurred day two of the 10x Growth Con Event. Here are some of the crazy things that happened: Hear what Garrett White had to say about Russell’s calling, that had everyone listening in tears. Find out how Russell was still able to give an amazing presentation despite an alarm blaring, and people doing the wave. And find out what prevented people from actually being able to buy Russell’s product at the end of the event. So listen here to see all that went wrong and right at the second day of 10x Growth Con. ---Transcript--- Hey everyone, this is Russell Brunson. Welcome back to the Marketing Secrets podcast. Yesterday I gave you guys behind the scenes of day number one of the 10x Growth Con, convention, event, what happened, how I did on sales, and hopefully you enjoyed kind of hearing behind the scenes of it. Now I’m going to take you guys to day number two because I had a chance to speak two days at this event. So I’m going to walk you guys behind the scenes of what happened there later on how my second presentation did, and share a bunch of other cool stuff with you as well. Alright, so I woke up day number two and once again I was nervous. So I woke up, got on my slides and start working on my slides and getting them fixed for this new presentation that I’ve never done before. I’m stressing out thinking, how in the world am I going to do this presentation? There’s an echo, nobody can hear me. And I did my best and got everything ready and then I headed over to the venue. When I got to the venue I saw Dave Woodward and Dave had been helping a ton. Dave is just amazing, an amazing human, one of the hardest workers you will ever meet and just someone who’s amazing at getting stuff done. So Grant and his team was pulling on Dave like, “What should we do? How do we fix this?” So they went and got pipe and drape and wrapped the whole upper concourse of the event, hoping to block sound. They opened up the top of the dome, because after Grant parachuted in they closed it, and it was super humid and hot inside. In fact, I was on stage just pouring sweat off my face because it was so humid. We had captured all the humidity. So they broke it back open, just like 10% open, just so some of the echo could get out. The changed the microphones, they removed some microphones, did a bunch of things to try to clean up the sound, and it was better. Still was not amazing, but it was better. So I got there and one of the things they said, “Russell, you can’t speak as fast as you do. When you speak this fast, everything bounces off the walls. If you’re going to do this presentation you have speak in sound bites. You say something it hits the wall and comes back, you say the next thing, it hits something and comes back. Everything’s got to be spoken in sound bites.” I was like, “Oh crap, I have a big, like a 200 slide presentation. I can’t do that in 90 minutes with that.” So I went in and deleted probably 50 slides to, in fact, some of my favorite parts. Someday I’m going to do this presentation and I want you guys to see it, because I literally do the presentation and in the presentation I show you what I did to do the presentation. It’s so cool. But I had to delete all that because it just wasn’t going to, I couldn’t get it all fitted in there, so I deleted a bunch of stuff. And then one of the big ideas I had for this presentation, I was going to bring other speakers onstage, people who have gone through our training, and let them go on stage and just tell their stories, which I was really excited for. So my second presentation was called 10x Secrets Mastery, and then it was how they could learn how to speak from stage. And I was really excited for this because at the last 10x I had 3.2 million, this one we had just done 2 million the day before. I was going to show them, “Look, how to make a million dollars, or 2 million. How to sell to the masses.” Like most of the people in the room were salesmen, I’m like, “Selling one on one is one thing, but selling one on many is a completely different skill set you have to learn and master, and I want to show you guys how to do this.” So we did when we created this presentation. So what happened, this is really cool. I think all of us were kind of feeling a little bummed out and sad from the day before because we hadn’t hit our goals. So we kind of licked our wounds and all the people who we were going to bring onstage, I had them meet me in the greenroom to kind of go over the presentation so I could show them what was going to happen and we could talk about it. So I brought them in and I showed them my presentation. Now a couple of the highlights of the presentation, I found footage of the very first time I ever spoke onstage, and it was so bad. So I showed them those clips. And I started walking through the presentation, and in the presentation I take two big jabs at Gary Vaynerchuk, which was really fun because Gary called me out on a podcast recently, so I thought, as long as I have the mic and I’m standing in front of 35,000 people, I should definitely make fun of Gary Vaynerchuk, so I did and it was amazing. It was cool because I talked about, there is two ways to become a speaker. Number one is to become famous and get paid to speak. I show how people like Tony Robbins, Schwartzenegger, Oprah, Bill Clinton, Ellen, Richard Branson, Cuban how much they charge for a keynote, which is like $200,000-ish or something. I was like, if you add all those up it’s 1.4 million to get all those guys to be your public speakers. But I was like, at 10x last year I sold 3.2 million, my take home was 1.6 million. So I was like, you can either become famous and make 200,000 grand, or learn how to sell from stage and make way more. And then I showed this picture of me and Gary Vaynerchuk sitting there and I said, “Look, there’s too paths and Gary chose a different one than me. Gary wants to become famous. Gary charges $105,000 for a speech.” And then I showed a slide where I was like, I made 3.2 million dollars in 90 minutes and then I went home to be with my kids and my family. And then I said, “Do you know how many keynotes Gary would have to give to be able to make what I did in 90 minutes. He’d have to give 22. That’s one a week, that’s 22 weeks.” And then I said, I showed a picture of him looking super tired. I said, “You could go and you could hustle and be tired if you want to become famous. Or you could just learn how to sell and make the same amount in one presentation.” And that was jab number one. And I made another jab later on, but it was fun. So for those who love Gary, sorry. But he talked trash about me, so I got my, I got the last word, which was amazing. People were laughing super hard, which was great. Anyway, then I went down and I showed them where they’re going to come in. So some of the people that were coming in to do parts of the presentation, the first one was Garrett J. White, he came in and he was going to talk about his results taking this framework. Then we had Brad Give and his partner Ryan Lee, who they’ve done, they basically used to sell financial services across a kitchen table, and then they took this methodology of selling to the masses and had a webinar pitch and they had 1200 people on a webinar last week, and now they actually just passed Two Comma Club X. They made over 10 million dollars on one of their funnels, which was amazing. Then I had Jaime Cross, who is using the same presentation to sell soap and her oils and things like that. And I had Stacy and Paul Martinos, Stacy came up and talked about how they’re using this to save marriages. Then I had, let’s see, who are the other people? I’m scrolling through here to make sure I don’t forget anybody. Then we had Natalie Hodson came up, she talked about going to the FHAT event and her experience. How she went to the FHAT event and four months later made over a million dollars selling her $37 ebook, which is amazing. Then I had Annie Grace talking about how she used this to help people quit drinking, and then she used it to make a bunch of money at her event. And then I had Myron Golden who was going to come up and do his magic, because he is one of the most amazing humans I have ever had a chance to meet in this world. And Myron, we were going to bring up and have him tell some of his stories and do what Myron does best, which is get the audience to buy. So we were all excited, and you know, I was still kind of nervous because of how bad it had been the day before. And it was funny because I kind of walked them all through the presentation, show them what worked, everyone’s excited and they started asking, “What’s the goal? How many am I gonna sell?” And I was like, “If we can get 100 I’ll be happy.” And Myron’s like, “100? We could do a thousand.” And everyone’s kind of all over the place, and it was pretty cool. And as we’re recording this, it was funny because Dan Usher, who runs the Clickfunnels studio up in Toronto and he’s an amazing videographer, he wanted to capture this thing by having Garrett kind of come and pretend like he was the coach. And it was supposed to be this joke thing. So Garret, they mic’d him up and then he came over and started doing this jokey thing for probably a minute, and then he just like, “Screw it.” I don’t think he said screw it. You know Garrett, he swears instead of that. But then he just like switched over into this, I feel like he was a coach in a locker room like coaching all of us through the callings we had, and how this was a platform we had to share these callings. And it was 5 or 6 minutes long, and by the time it was done I looked around at all the speakers and they were all crying. I feel bad because Annie was back there and her makeup was all smeared. And I looked at Garrett and as he’s telling this to me, directly to me, he’s got tears streaming down his face, and I’m sitting there and I start crying. And all of us are sitting here in this room, just bawling our eyes out, crying as Garrett’s talking about our missions and how they all tie together. Anyway, what’s cool is because we had put on the mic for this thing that we were trying to capture, we captured this whole amazing speech that was not planned, and brought me and so many people on my team to tears. So I actually wanted to share it with you. I got the recording of it, and I wanted to plug it in right here so you can hear what Garrett said, because I think it meant a lot to me and it meant a lot to those who are here. And hopefully it gives you guys kind of a glimpse of your business and my role in your businesses. You know when I was, over the last couple of years I’ve had times where I’m like, what am I doing this for? What’s the purpose, I help people grow businesses, why does that matter in the whole grand scheme of things? And it’s interesting because one of my mentors and friends, her name is Tara Williams, Tara told me, she said, “If you look at your mission, I really think it’s a couple fold. One is there’s people that have so much financial strain that they can’t do anything else, trying to figure out how to get out of financial strain and then you come in and give people the tools they need to free themselves from the captivity of debt or money, and when they free themselves of that, then they can look outward and start serving and helping other people.” And when she said that, I was like, “Oh my gosh, maybe that is my thing.” Because who cares if you guys make a million bucks, or ten million bucks. It doesn’t matter. What matters is if I can get the stress and the pressure of you having to make money off your back, then you can start looking outward and start serving other people. That’s why in our community I look at all these people. All the people who were on stage were all people who were, who had a vision, they had a message and they couldn’t get it out, so they came, somehow they bumped into us and what we’re doing and we were able to help facilitate and get them into a spot where they could take the pressures of money off their backs so they could focus on serving other people. And everyone who was speaking there had now served thousands and tens of thousands of people. Stacy and Paul Martino had saved over 10 thousand marriages. Annie Grace has helped thousands of people beat the chains of alcohol addiction, and on and on and on. So I think that’s why I was so emotional for it. So I’m going to actually plug in that clip right here so you can hear the speech that Garrett gave in the locker room. Garrett: Do you know why I’m here? I’m here because I believe in you, truly. I was already gone for 6 days. This is the longest I’ve been gone from my family in 5 years. I’m here because of you. You’re called to do what you do. I was not called to do what you do. Without you I can’t do what I was called to do. I’m not here for promotion, that’s great, it’ll be great for me, I’m here because I’m in your military force. I’m on your team, I’m in your unit, you’re the general. I run a unit, my men listen to what I say, in the way I’m called. I follow you because you’re called, like we stay here, I listen to your stories. Every single one of us have the same thing, I know the back story, I know what the story is. Yeah, the example is sell soap, but at the end of the day you’re sending a message to women. This shit is serious for me. When I shared with you earlier, the piece that they’re not getting today, and they haven’t gotten so far. They haven’t gotten the reason why I follow you. It’s this thing there. This thing that’s bigger than you and it’s bigger than me. Dude, I love you I respect the f*** out of you. Today I’ll go to war with you, but for something that you have seen long before I could see it. It’s not flowery speech for me to talk about how Clickfunnels did something for me, hey, what can I get from this? Without Clickfunnels, there is no movement of warrior. Without the frames, there is no conversion for men to learn to live and marriages and family f***ing die, in my world. People follow you because of who you are and what comes through you. The software is the weapon, the frame is the game, but you’re the reason. And I love the reluctant hero, I do. I love it. But there’s a piece in you too that’s ready to click. This is the piece that you got f***ing an army, just waiting for that little click of fire and it’s game f***ing over. There’s no one that will stand on this stage, that can harness the power, including me, that you have access to right now, because you built an army and you weaponized them. And you believe in God, and I believe in God. And I know that all of us here are doing something bigger than we actually understand. So out there was a circus yesterday, and it happened on purpose, and it set up what’s about to f***ing happen. From the beginning when you walk on to the beginning of when Martin and you finish it up, every single one of us has an important role to play, which is get into the state that’s required, so that when you start speaking the thing that comes through him comes through you. So that this is seen not as a Russell show, or a Garret show, or any of us, it is not even a CLickfunnels show. It is a movement of people who have been called to lead movements all centralized on one thing, which is waking people up. I see you, man. I’ve seen you for a long time and I know you see me, because in that we see the same thing. And when I get to spend time with you guys that I haven’t got to spend time with, I see the same thing in you guys. So all the frames to the side, the frames everybody knows, 35000 people doesn’t matter, that means that on the other side of a game we cannot see, there are numbers we cannot contemplate, that are currently standing and waiting for you simply to get out of the way and speak. And they’re sitting in the ears of everyone in their seats whispering, “This is the time.” So I’m here because I follow you. My wife’s life has changed because of you. It sounds funny that she was reading her book, but you were the only one that could have got into her. So I’m honored to be here, honored to support you and your calling. And I’m honored to meet all of you, and be here with you. And some of you I know better than others. And this was supposed to be a locker room speech of a different kind and be funny, and the truth is I don’t really know how to f***ing do that on queue. So anything funny I ever say, it’s not on purpose, it just f***ing happens. But this right here, this is why I’m here. And I needed what you had to be able to take this that I feel and take it to literally hundreds of thousands and soon millions. Thank you. Russell: Alright, and I don’t know about you, but again, in the room it had all of us crying. And I’m just so grateful for Garrett because it gave us, it kind of regrouped us and gave us the motivation like, “Okay, let’s get out there, we’re going to change all these people’s lives.” So we got done and then I had to hand the slides off to Jake on my team and Jake ran it to the audio and video guy, and I was like, “Okay, I can’t touch the slides again, here we go.” And so that’s what happened. Alright, so now fast forward 3 or 4 hours later. I was supposed to be the last speaker before the end of the day. And at the very, very end of the day they had some DJ or some Dougie Fresh, or I don’t know, something like that. He’s supposed to be doing some rap thing after me, but everything ran late. So everything was like an hour and a half beyond what we’re supposed to be. But they’re like, “The last thing is like this rapper, so just do your thing. This is how we’re making the big money.” And if you think about this, again from a choreographing of the event, this could have and should have been where this event made its money. It should have been the big payday, and everything should have been coordinated to that. But unfortunately, things happen. So I got back prepared to do my thing and a couple of things happened. Number one, right before I got onstage, and this makes no logical sense and it’s like the backwards choreography, but Grant was onstage and he told everyone, “Hey everyone, we’re going to do 2 for 1 t-shirts right now, but you gotta get them in the next hour, otherwise when they’re gone, they’re gone.” And literally 30% of the entire audience stands up and runs out, right when he’s announcing me. Runs out to go buy t-shirts. Like a $10 offer. It was like, you’re blocking a $25000 offer with a $10 offer. Everyone’s running out of the stadium to go buy t-shirts. Number two is every speaker has been announced from behind the stage, where the thing lifts up and you walk out and it’s this big thing. So I’m back behind stage, about to be announced that way, and then Grant messages his guy and says, “I don’t want Russell to be brought out from underneath the screen again, have him come out from the side of the curtain.” I was like, dude, you’re supposed to be positioning me to be doing the big sale, and then you diminish my positioning by having me come out from the side instead of under the…it’s just insane that he would do that. Anyway, whatever. So I lost the positioning, which hurts when you’re doing a $25,000 offer, then a fourth or a third of the audience was running out of the stadium to go buy $10 t-shirts, and then I was announced and came out. So that was interesting choreography. So I get out there and I start speaking and then an alarm goes off. Literally, there’s an alarm. Somebody set the alarm, and for the first 10 minutes of my speech there was an alarm blaring through the hallways of this whole thing, which is crazy. And then one section of the stadium, they decided to start doing the wave. So everyone’s up there doing the wave, and I hear them yelling and shouting, and I hear the alarm going off, and I’m up there like, “What in the world is happening. This is chaos, I don’t even know what to do. It’s crazy.” But I step onstage and start my presentation, and I start it slow. I say a line, boom deliver a line, wait for it to bounce back. Next line, deliver it, wait for it bounce back, deliver it…and I could feel it, there was something about this presentation that was different, it was magical, it was so good. So we’re delivering the thing and I bring my guests onstage and I have Garrett White come and do this thing and I have each person come and share their part, and it was just beautifully orchestrated. Everyone’s success stories and testimonials just weaved in perfectly, and it was like the perfect thing. Myron comes onstage, does his close, doing his thing and it’s just, it was magical. In fact, Myron leaned over to me at one point and he said, while one of the, I think it was Natalie, or Annie was giving their testimonial and he was just looking at the audience, and I looked and everyone was so engaged. And he’s like, “The worst case scenario you get a thousand people.” And I was like, “Oh my gosh. That’s 25 million dollars.” I’m freaking out. So we go through this thing and we finish the thing and then we’re going through the stack and the closing and we had one more close left and Grant’s team I guess was like, “The Dj’s supposed to be up right now.” And he goes to Dave and he’s like, “You have to get Russell off stage.” So Dave comes over and gives me this look like, you have to end this now. And I’m like, ugh. We had one more, the most important close of the entire thing we have left, it was Myron’s, the best one. And I have to go to Myron and I’m like, “We have to cut this off, we have to stop.” So we didn’t get to do the last close, which is like the most important close of the entire freaking thing, so we missed that one. I do the last call to action and I drive to everyone and said, “Okay, everyone on the floor, the people that paid like $10,000 to be here, there’s a sales table right here on the floor, go over here. It’s $25,000. There’s a sales table over here.” And when we got to the table people started jumping up and running. And upstairs told everyone to start running. And it was so perfectly executed. It ends, pull off stage, and I’m feeling on top of the world. I’m like, “Oh my gosh, the presentation was perfect. The delivery was perfect. People are running to the sides. Everything was amazing.” I go back to the green room, I’m kind of hanging out and relaxing. Oh and then, all the people who were onstage, they were over at the sales tables to go close sales, and I told them, “Look, all the people we met onstage today are over at the table, come over and talk to them, they’re going to tell you their stories. If you have any questions, how this will work for you.” So anyway, that’s what happens, people go to the things, I go back to the green room and kind of relax, waiting for the numbers, waiting for the numbers. And probably ten minutes later Garrett White comes in and he’s like, “Dude, you got screwed.” I’m like, “What do you mean?” He’s like, “They blocked off the sales tables. I was by the sales table and there’s all these people trying to get to me, and they completely blocked it off and they wouldn’t let us come back. I was trying to close sales and I couldn’t talk to a single person.” I’m like, “What?” Then the others came in and they’re like, “Yeah, we got kicked out.” And then Dave comes in later and he’s like, “The Fire Marshall closed off one of the sales tables because there were too many people supposedly on the floor. So the Fire Marshall closed off one, all the people running to the table, the Fire Marshall blocked them. And then the DJ, who was preparing for the thing, his team blocked off the other sales table.” So both sales tables on the floor, with all the 3000 people that paid $10 grand a piece to sit down there, the best buyers in the room, the two sales tables where people were supposed to get money completely blocked. They blocked the two sales tables. There’s no way for people to give the money. It was insane. So I’m like, “What in the world?” and then finally when everything kind of ends and we’re about to leave, Dave comes in and I’m like, “How did we do? How did we do?” I’m thinking like, if we bombed we would have done 100. Based on the presentation and the feeling of the audience, the people running and everything, I’m like, worst case scenario we did a hundred, which is 2.5 million, which is now will be at almost 5. I’m like, I guess we’re halfway to what our goal was. Dave comes up to me and he’s just pissed. So mad. He’s like, “I don’t even want to tell you, but I’ll tell you.” And I’m like, “What?” He’s like, “14” I’m like, “14?” He’s like, “Yep, they blocked both sales tables. We only got 14 people who randomly found us in other spots.” I’m like, “Are you kidding me. There’s no way.” And he’s like, “Yep, and now they’re kicking us out because there’s a rapper that’s going to rap, who will make them zero dollars at this event.” And it’s just like, oh my gosh. So that’s kind of how that one ended, which is just like, ahh, so frustrated. I feel like we executed everything on our side perfectly. So that night we took our team, all 40 of them who were killing themselves, we rented a yacht, and we went on this three hour yacht thing at night, had dinner with them, let them all dance and have fun and it was a good time. And then the next morning we woke up and all of our team went back and started closing deals. Our team closed another, they got 13 more people that they found in the hallways to sign up. So they ended up with, what’s that? 27 or so. I think we had 675 thousand dollars in sales from the 10x. So when all was said in done from the event, I think it was 2.7 million we ended, which again, is not bad. It’s great. But it’s just tough when you’re expecting 10 to make about 3. Anyway, so that was kind of how it all went. That next, that day we just kind of wrapped up the rest of the vacation because it was crazy. All of our affiliates from the 10x launch as well as the people who spoke onstage, we put them on, we were on these two yachts and we sent them to the Bahamas. So they went out that morning on this Mastermind Yacht and started masterminding while they were on the yacht. And then my wife and I had to go shopping for Funnel Hacking Live clothes, so we shopped til we dropped. And then we jumped in a private, in a sea plane, a private plane is a sea plane though. So it’s sitting in the water and it takes off from the water, and flies you over to the Bahamas. And we land in the Bahamas and we hung out all night that night masterminding with all those people, which was really cool, just amazing. So we masterminded with everybody, which is awesome. The next morning we woke up and jumped back on the yachts and went back to Miami. And that’s a whole other story in and of itself. We had, they smuggled somebody onto our yacht, who when we got close jumped off and swam off. They wouldn’t let us, a couple of us missed our flights because they wouldn’t let us off because of passport issues. It was just nuts. But somehow managed to be at the airport, my wife and I flew home and the whole trip ended. So that was the 10x experience. It was kind of funny as we were talking about it. Everything that could have gone wrong, literally went wrong on this trip. But at the same time we had such an amazing experience. Grant and his team, I love those guys, they work so hard. So many things are outside their control. The echoing, the different things. How do you get 35,000 people into a stadium? So many things like that, and they did an amazing job with the event. I think it was a smashing success for everybody. And while I was frustrated with some of the choreography of the event, that’s not their strong suit and it’s something that maybe next time we’ll work with them a little closer on. But anyone that can put 35,000 people in a room is amazing. I don’t even know how that’s possible, but somehow they did it. It was amazing. And the b-roll, the pictures. I’m sure you will see for the next year in every ad of mine you’ll see pictures and videos of all the amazingness, because we got to capture some cool stuff. So worst case scenario, we got the b-roll and it was a really great experience. So thankful for Grant and for Jared, for allowing us to come and partake in that and be part of it. And thank you for everyone who was there, even though a lot of you guys couldn’t hear me. I hope that you heard my message and the love that we have for all of you guys. We honestly want nothing more in this life than to change your lives. That’s why we’re here and why we’re doing this whole craziness, because I tell you what, I could have made 2.7 million dollars sitting at home not doing anything. But we wanted to come and have a chance to share our message, Clickfunnels with you and with everybody who was there. And also because it’s been interesting, you know this whole internet marketing thing that all of us are doing, is not mainstream yet. It’s funny because I feel like, when I got started doing this 15 years ago, it was like this weird thing and people thought that we were weird. And you know, one of the things I’ve been trying to do over the last 4 or 5 years is really make this a mainstream thing. Make funnels a mainstream thing. I want someday where people don’t talk about websites anymore, they talk about funnels. And I’m doing my best and I think this was such a huge platform for us to be able to share that with so many people. And I feel like for all you guys, whatever businesses you’re in, I’m trying to lead the way by making what I do mainstream and hopefully you guys will do the same thing with your businesses as well. So with that said, I’m going to wrap this up, my voice is almost gone. I’m going to get home, play with my kids. Thanks so much for listening everybody, and Funnel Hacking Live is now a week and a half away. I cannot wait to see a bunch of you guys there. I have 5 or 6 presentations I’m doing now to get ready for Funnel Hacking Live, it’s going to be amazing. And I feel like Funnel Hacking Live is our family, I’m so excited to go to that event and just feel at home with my people and people who get me and get us. And I’m excited to share that with all of you. With that said, I appreciate you all and I’ll talk to you all again soon. Bye everybody.
Aired Last week 21:57
Funnel Hacking Live 2019 Recap - Day 4
Changing The World – Behind the scenes of the last day, the Lindsey Stirling concert, and so much more. On today’s episode Russell recaps day four of Funnel Hacking Live 2019. Here are some of the amazing things you will hear in this episode: Find out why Garrett White bringing an audience member onstage and getting him to purchase the Two Comma Club coaching program caused some controversy. Hear what Russell’s favorite part of having Lindsey Sterling at Funnel Hacking Live was. And hear Russell gush over how appreciative he is of everyone involved in this year’s event. So listen here to find out how the final day of Funnel Hacking Live 2019 went. ---Transcript--- What’s up everybody? Alright, welcome to day number 4 of 4 of the Funnel Hacking Live recap. Man it’s like, as I’m going through these again and reliving all the moments, it’s just like I’m putting myself in the room and experiencing the feelings and the excitement and the energy and I miss it, it’s crazy. So for those of you guys who were there, you know that you experienced it and I hope you guys come back in next year so we can serve you again. It’s crazy, I had so many people come to me and tell me, “I’ve been to so many Funnel Hacking Lives and so many other events and this was by far, not just the best Funnel Hacking Live, but the best event. I’ve ever been to.” Which meant a lot. And I even had, it’s interesting because one of the early, early, Brian Bowman, one of the early members in our community, he voxed me and said, ‘It’s interesting, I’ve been in your community a long time and we were coming to the events when there was 600 people, then a thousand, and a lot of times as things get bigger the people who have been around a long time get kind of pushed out. They miss that special thing. I don’t know how you did it, even with 4500 people there, we all still felt special.” Even for the people who have been around a long time, it was still amazing. It was the best one yet. So that meant a lot to me. So we try to keep it cool. It’s interesting because my vision for Funnel Hacking Live before going to the 10x event was like we should have 35,000 people in the stadium, and now that I’ve done that and it was not as intimate, it was harder to connect and communicate, we decided to keep it smaller. So as I told you before, we’re returning, we’re going back to Nashville next year, in the same room, same ballroom, same stage. I want people to, I told people after the Two Comma Club presentation, “This is the same stage, the literal stage you’ll be standing on next year if you get your Two Comma Club award. Look at that, this is your spot.” So that was kind of cool. But we’re in the same spot so that means, I think we get 5000, it’s like the Fire Marshall limit in the room. So we could have an extra 500 people from this year, but not much more. So we sold out every year in the past, we’ll sell out again this year. We are less than a year away from it already, so if you don’t have your tickets I’d highly recommend that you go. So go to funnelhackinglive.com and get them. Prices will be raising soon, other stuff will be happening. But I would get your tickets now, make that commitment right now while you’re remembering what it’s like to be there, or while you’re going through these recaps and realizing you missed it. Make that commitment now to go and do it, get your ticket at funnelhackinglive.com. Alright, with that said, we’re going to queue up the theme song and I’m going to talk you guys through what happened with day number four. Alright, so day number 4. This is the day where my stress starts going down. My stress is the biggest because obviously I love giving the presentations, it’s so much fun, but the stressful one’s when I sell. And we only sell two things at Funnel Hacking Live, number one, well we sold the Traffic Secrets Software, but we sold it for free, so that was fun. And then we have the donation for charity, so there’s the charity then. We try to get people to upgrade to Actionetics MD, so just, half the room already has it, so they get the stuff for free anyway. Then the other one is the coaching program. It’s interesting, I used to go to events back in the day and every speaker would sell something and you get 50 pitches. Same thing at 10x, every speaker sold something just like that. Where here it’s like, there really is only one sell, all the other ones are just like little. But the real sell is the coaching program and it’s something I believe so much in and I’ve spent so much time and energy and money to make it amazing. And it’s like, I think I get nervous because I know if people go through this they’re going to be successful, but how do I convince them of that? So I try to do everything in my power to give a presentation and make an offer that’s so irresistible that people will take me up on it. And it’s interesting, I did this whole part of my presentation during the secrets of the two comma club presentation I did yesterday. I talked about the difference between being resourceful and having resources. I told the story of Kenneth Cole. And I may have told you guys the story before, but it’s worth repeating. But Kenneth Cole, you guys know Kenneth Cole, the shoe company right. When he was starting this shoe company, I think he was in New York and there was a big shoe show happening, shoe show, is that how you say it? Shoe trade show was happening so he went to go get a booth and they told him the cost of the booth and he couldn’t afford it. And most people would have stopped right there, and this is the lesson I want you guys to understand, most people would have stopped right there. But Kenneth Cole said, “I don’t have the resources, I need to be resourceful.” So he said, “How about instead of buying a booth I rented a truck and put it out in front of the venue, and I have all my shoes in there and then everyone will see it as I’m coming through. That’s a good idea.” So he goes to rent a truck, like a big, huge truck, and the truck people are like, “They’re not going to let you park it there.” and he’s like, “Well why not.” And they’re like, “Well you have to have a permit to be able to park a truck in front of a big building during a convention.” And he’s like, “Oh.” And again, most people would have stopped there. Like, I don’t have the resources to get a permit. But instead he was like, “How do I do that.” And he ran over to the state, the government and said, “Hey I need to get a permit to park my van in front of this shoe show.” Shoe show is a tongue twister. Anyway, they’re like, “Dude, we’re not giving you a permit.” He’s like, “Why not?” and they’re like, “Only two people get a permit. The first person is construction, if you’re building something you can get a permit. Or second is if you’re making a movie.” And again, most people would have been like, “okay, I guess I’m not building something, I’m not making a movie. I’m done.” But Kenneth Cole again, he didn’t have the resources so he had to be resourceful. So he went back and went to the city, filed a business license and called his company name, Kenneth Cole Productions, went across to stores like Kinko’s or whatever, Fedex, Kinko’s and got business cards printed that said Kenneth Cole productions, walked back to the place where he gets a permit and said, “Hey, my name is Kenneth Cole, I’m filing a permit, I’m making a movie called the Making Of A Shoe, and I need this permit for my truck.” And they granted him the permit, he got the truck, parked the truck in front of the shoe show, didn’t have money for an actual video camera, so he had a bunch of people with camera’s with no tape in it, walking around pretend filming him. And it had the big thing like, “We’re making a movie called the Birth of a Shoe Company.” And every single person that went to the shoe show that weekend, the trade show, walked past his truck out front and that’s how he built his huge company, which is a huge company to this day. And in fact, to this day his company is still called Kenneth Cole Productions and he said the reason why is because it’s a tribute in his ability to focus on being resourceful as opposed to having resources. So I understand that signing up for a coaching program it’s, “I don’t have the resources, I don’t have the money.” Yet, I’ve tried to like, how do I break that belief? Because I didn’t have money when I joined my coaching programs, most people don’t. But that’s also the reason why I had success because I didn’t have the money. So I went into debt, and now I had this pressure, I had these things, I had to figure things out. It forced me to do things. So I tell those stories in a way to break false beliefs. And a lot of people, that breaks false beliefs, but some people for some reason they don’t listen, they don’t hear with the right ears and they don’t sign up. In my mind I’m like, “Of the 4500 people we should have had 4000 that joined the program, it just makes logical sense. Why wouldn’t you at this point?” But obviously that doesn’t happen ever. So that’s kind of why I stressed out over day three. So day number four I have less stress because I’ve done my sales pitch, it’s done, people that are in are in and I can kind of relax. So we moved into Saturday. And what’s interesting, Saturday starts happening and the very first person to speak is Garrett White and the presentation was going to be called the Gap, right. There’s a gap between where you are and where you want to go and how you fill that up. And he started doing his presentation and in true Garrett White fashion, he is so intense. I love him, and he swears a lot and I don’t swear, I’m not a big fan of swearing, but I believe in him and I believe in his mission. I think he does it with a pure heart even if the words aren’t pure, if that makes sense. Anyway, it’s funny because my mom was there and she like, I was like, “Mom, do not come to this session, whatever you do.” And I warned everyone, “If you’re offended by the f-word please don’t come.” In fact, I even tried to bribe Garrett. I told him I’d wear a custom suit to his next event if he didn’t drop the f-word. He lasted like a minute thirty. And then he’s like, “Ah, fine Russell. You can wear shorts if you want. I can’t not swear.” But he did his presentation and halfway through the presentation this kid comes up named Andy. Andy comes up and just like, “I need to talk to everyone.” Or something, I don’t know the whole situation. And Garrett could have just had him sit back down, but instead he’s like, he took this moment and he’s like okay. And he brings this kid up. You can tell the kid’s in pain. You can tell he’s not happy where he’s at. He wants to grow and whatever. But in his mind he’s saying, “I don’t have the resources to do this thing.” So Garrett brings him onstage and has him do burpee’s and push-ups and I don’t even know what he’s doing. Trying to break this guys steam I think and try to, I’m sure there’s a purpose behind it all. He basically asks him flat out, “Okay, what’s your goal?” and the guy’s goal, “Two Comma Club, I want to be onstage next year.” And he’s like, “Cool, did you sign up for the coaching program?” “No.” and he’s like, “Then that’s not your goal. It’s a fantasy. You’re dreaming about it but you’re not willing to put in the effort.” The guy’s like, ‘Well I don’t have the resources. I don’t have the money to do it.” And Garrett laughed, he said, “You know 10 years ago I was in a room just like this and I couldn’t do it either. In fact, my wife was going to leave me if I did it. But I knew I had to because these guys had given me a window, I believed in myself, so I had to be resourceful and I figured it out, and it changed everything for me.” And Garrett was kind of going through the story and kind of pushing him a little bit, you know, “If your honest kid, you need to make a commitment. If the commitment is no, I’m not going to do it, that’s fine. But if you say, my commitment is I’m going to commit to myself, I’m going to be onstage and get a Two Comma Club award, it means the next 12 months you’re going to make a million bucks. If you know you’re gonna make, if you are committing to yourself to make that your goal, you’re going to make a million bucks in the next 12 months, what’s 2,500 bucks a month for a coaching program. It’s nothing. “So if you honestly, if you believe in yourself, that you committed to yourself this commitment, then you should go do it.” And it’s funny because I didn’t tell Garrett to sell for me. He wasn’t planning on selling for me. He doesn’t get a penny for it. But he’s helping this guy through this decision, which is in proxy of everyone else sitting here thinking, if you honestly believe in yourself, and you honestly believe, believe in it. This doesn’t cost you any money ever right. It only costs you money if you don’t believe in yourself. “I’m not actually going to do it. I’m going to say I’m going to do it, but it’s a fantasy. I know I’m not going to put the work in, I know I’m not going to do what it takes to make it successful.”Then yeah, it’s a lot of money. But if you do, 2500 dollars out of a million is not a lot of money. But it is if you don’t believe in yourself, if you’re not actually committing and covenanting to do that thing. So Garrett kind of just pushed him a little bit and finally the kid makes this commitment, and I say kid, he’s 25 years old. He said, “Alright, I’m going to do it.” And he marches to the back and he signs up. And anyway, it’s interesting. And Garrett does the rest of his presentation and he ends up getting 80 people come on stage and Garrett closes 80 more people on the coaching, based on the same concept. “Just look, you guys. If you honestly believe you’re going to do this, don’t make this a fantasy, make it a real thing.” Then after, and I’m going to come back to, well, it’s interesting because there were a lot of people who were like freaking out for this guy, for Andy. And we got people on social media who were like blowing up like, “Oh, what’s happening at Funnel Hacking Live, they’re hard selling people.” And it was weird because I didn’t know what to believe. In fact, for the last week I’ve been contemplating this. It’s been interesting, and I watched in the last week, Andy, because he made that commitment, he launched his first funnel yesterday. Literally, within 7 days of Funnel Hacking Live he launched his first funnel. And I have no idea how it’s doing, it’s probably not going to be the biggest home run in the world, but he launched it. When he didn’t have the resources, he called his dad who does have resources. His dad helped fund the thing and now he’s building a webinar for his dad’s business and he’s going to make money there. He shifted from, “I don’t have the resources, the thing that most people come back to. I need to be resourceful if I honestly believe in myself. If I’m not making a fantasy, but I’m making an actual goal and I believe I’m going to hit it, then I need to put my money where my mouth is.” And I’m watching and I’m seeing Andy Facebook live everyday and do these things, and how grateful he is that Garrett pushed him, and how grateful he was. Then on the flip side I had other people, in the facebook group and other places who were so mad about it. Like “you shouldn’t be doing that to people. You shouldn’t be doing these things.” Yet, the person it happened to was so grateful for the experience because it got them off their butt. It got them to shift, it did the thing it needed to do. And it’s just interesting and kind of in reflection for the last week, it’s interesting because I didn’t, you guys see how I sell, I don’t sell hard like that. I tell stories to break false beliefs, but what Garrett did was amazing and got so many people to shift. And I know, I guarantee, I guarantee, in fact, if I was a betting man I’d bet on this. I bet there will be at least a dozen if not more people, who come onstage next year and get Two Comma Club award because Garrett did, made that shift. I bet you money Andy’s going to hit it too. Anyway, we will see. But I’m pretty sure it’s going to happen. Anyway, I’m putting that out there because it’s interesting. It made some people uncomfortable, and that’s why they were voicing their opinion, which is totally cool. I understand that. And it was, again, it wasn’t my plan to prepare it, or knew it was happening. Garrett wasn’t into it happening, it was just in the heat of the moment, when you’re coaching somebody through something, it comes out as just, it was interesting. But I’m grateful that Garrett did it. I know Andy’s grateful that he did. And I think that so many people who took that leap of faith because of that presentation. It was fascinating. Then after that, then Myron Golden got back up and Myron shared some cool stories like he always does. Just trying to give people one last push, like, “Okay, this is your last chance.” And we talked for 30 minutes and we said, “Okay, 30 minute countdown clock. This is your last chance to join Two Comma Club X and then it’s done. And then as soon as Brendon Burchard steps onstage this offer is gone, it’s off the table and it’s over.” So we did that, had a 30 minute break, a whole bunch more people signed up and we launched year two of the Two Comma Club x coaching program, which I’m really excited for. We’ve got, I don’t know the exact numbers, 550 people signed up at the event, plus an additional about 300 from last year who are in for round two, which is going to be fun. So it’s going to be an amazing program, about 800 people or so in the program. And this year, it’s funny because we’ve got a huge coaching infrastructure built in. I wish you guys could see behind the scenes of what’s happening, it’s amazing. So if we decide to ever open this up during the year, you guys should jump in. But right now we only sell it at events, so we’ll see what happens in the future. But that was awesome. Then after the break we came back and Brendon Burchard came up and did his High Performance Academy presentation. Talked about six habits of high performers and it was amazing. I love Brendon, I’ve known him for more than a decade, but I’ve never actually seen him speak like that. I was front row, and his keynote presentation, the one he loves. You could tell the energy of the room was amazing because he was jumping around like crazy. It was awesome. People laughed, they cried, it was so good. I appreciate Brendon for coming. And again, I didn’t pay him a penny. He flew on his own dime to come out here and to share with the group because he cares and he believes, which was awesome. So when he was done, then we broke to lunch because we were way over time at this point. All these things we were supposed to do just way over time. We broke to lunch and all the Two Comma Club, we do a special waffle lunch for them and had a chance to go and say hi to them really quick, and then the coaching program began right there which is exciting. And then during lunch Lindsey Sterling, this is so cool, Lindsey Sterling came and got everything setup for her speakers and her everything and her band showed up. Then we let inner circle in and we let Two Comma Club X come in, everyone came in and then I had a chance to meet Lindsey behind the stage really quickly and then she came out and gave this performance. And I was excited, I thought it was going to be good, but it was so much better than I had hoped for. And I remember I came off after the performance was done and came back stage, and all of the people on the production company were like, “That was insane. We were not expecting that.” It was so good. The performance was good, the lights, the music, the everything was so good. And then she would go to the mic every once in a while and say things, and man, she related to our audience so well. Because she’s a marketer like us, she grew up on YouTube and all these things. And she told these stories that were about, I wish, I don’t even know how to explain it, it was so, so amazing. Then when she got done, she went up really quick and we took a quick break for her to kind of get reset and everything. Then I had a chance to bring her out onstage and I got to interview her. And I asked her some questions and it was crazy because I was leading questions because I wanted the answers, and the answers she gave were not what I was leading towards, but they were better. For example, if you guys know, she was on America’s Got Talent, she made it three or four episodes in and then on the big national TV with like 30 million people watched, she got kicked off. And they told her she was no good. So I was asking her questions about that because I wanted her to say, “you know, but I realized, screw you, I am good. I came back and I built my own thing.” But then her response was o much different and so much better than what I had dreamt of. She’s like, “You know, I went home after that. And I remember watching myself on TV and I had the realization that they were right. I wasn’t good enough. So I kind of went back and for the next 18 months I went back and I learned how to dance better, I learned how to play violin better, I learned how to engage with the audience better. I learned these things and I spent 18 months to get where I could be good enough. Then I went out and started doing these videos and these videos. And on YouTube, the first video, second, third, fourth it wasn’t until I had this one video for Crystalized and it was my best one so far, and I put it out there and for some reason that one blew up and it built my following, millions and millions of views in the first 24 hours. And at that point I was good enough. I had worked it and I had earned it and I was finally good enough for the success.” And I was getting chills. I just got chills again telling that story. I’m like, oh my gosh. Someone thinks, “No, screw you I am good enough” It’s like, no, no, no, if someone’s telling you you’re not good enough, don’t fight it like that. Do what Lindsey did and be like, “You know what, they’re right. I’m not good enough.” And then get back to work. And then you can become good enough. It was so powerful. That was like one of her messages. There were so many good things. She’s amazing. Anyway, I can’t even thank her enough, it was so much better than I had hoped for. So that was awesome. And she works with OUR as well, she does a bunch of work with them. So we had her stay onstage and we brought up OUR and we gave them a check. And it was funny, I think we raised like, I can’t remember, it was something like 400 and something thousand dollars, which is amazing. Then we matched it, so we’re like at 850,000 dollars. And my mom sold a quilt for like 78,000. So we were like, I don’t know the exact number, but we’re like 100,000 dollars away from a million and I wanted a million so bad. So we had a big, huge check at the back about to write the numbers on it. And it was like, 800 and whatever the number was. And then Todd’s like, “Do you want to just round it up?” I’m like, “What do you mean?” He’s like, “Let’s just round it up. We should give them at least a million bucks.” I’m like, “Are you serious.” He’s like, “Yup” I’m like, “Ah, I love you Todd.” So we rounded it up to a million bucks and we were able to give them a check for a million dollars onstage, which is so cool. Two years in a row, a million bucks each year, which that’s…. and in a side you can say, in the check, like what’s this for? It says “For the lives of 400 children”, because that million dollars will save 400 children from slavery, which is amazing. I’m so grateful for everyone in the Clickfunnels community for donating money and putting it out there. And so many of you guys, I know after Funnel Hacking Live last year went and showed the documentary to people, and people raised money, people ran their own events. Millions of other dollars were produced because of what happened at Funnel Hacking Live, and I’m sure the same thing will happen this year as well. And I just want to thank all, everyone who was there who participated and played full out. But that was Funnel Hacking Live and it ended and it was such an amazing experience. And I’m grateful for my team, for all the people. So many people put in so much effort, and time, and energy into it. I’m grateful for everyone who donated, who paid money to come and took time away from work and family to be there. I don’t take that lightly and I try to serve at the highest level possible and I feel like this event did that. I think it changed people’s lives and there was so much tactical amazing stuff. So much strategy and just aha’s. The networking, the entertainment, I don’t know what else I could do to make it better and I’m nervous for next year. But we will do our best to make it better for next year. But if you didn’t come, I promise you it will be worth your time. Someone posted on Facebook the other day, I saw it in my newsfeed, it said, “Russell Brunson promised Funnel Hacking Live would change lives. Did it change yours? My answer in the comments.” I’m like, oh crap. Someone who just like had a bad experience or something. And I read it and it starts saying, “Russell told me it was going to change my life. I wasn’t going to go, and I finally decided to go and I have to tell you it literally changed my life.” And they went and told the whole experience of what happened, who they met, and how it transformed stuff. And I was like, oh my gosh. How cool is that? And everyone else started posting, “Yes, it changed my life.” “Yes it did.” “Yes it did.” It was just like, ah, that’s the feeling you want after all the work and effort goes into it. So I appreciate all you guys who sacrificed your time and your money to come to the event. I’m grateful for those who signed up for Two Comma Club X coaching. I’m grateful for the opportunity to serve you guys over the next 12 months. I will not let you down, our team will not let you down. We’re here for you, care for you, we love you. I want as many of you guys as possible onstage next year. And for those who haven’t had a chance to come yet, or just listening in and hoping to someday be able to come and start being part of this game, keep working towards it. Go get your tickets right now. Commit to next year and start working towards it and be part of this community. This community is second to none. I’ve never seen something like this in our industry ever. It’s a whole bunch of people who care, a whole bunch of people who are trying to change the world their own little ways. And if you want to tap into that, Funnel Hacking Live is the place to do it. So with that said, I’m going to bounce, I’m going to let you guys go for the day. Appreciate you all, thanks again for listening in. Hopefully you’ll have a chance to come to next year’s event. If you don’t have your tickets yet go to funnelhackinglive.com and I’ll see you guys soon. Bye everybody.
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