2 Burst results for "Molly Plotkin"

"molly plotkin" Discussed on Self Made Strategies

Self Made Strategies

02:44 min | 2 years ago

"molly plotkin" Discussed on Self Made Strategies

"Full transparency and what makes my agency unique in the industry is that we only represent people we know so. Started with my Larkin and then might quick, and as we bill every person that we represented, we sit down, we get to know them we find out what their strengths and weaknesses are as a speaker, and once you get a feel for who they are and you understand their stories. Then it's so exciting to able to help them find. Right Group to share that story. Very. Very cool. Okay. So now let's talk about experiential marketing and how you've overlapped that experience marketing is basically combining brands and experiences so that people can interact with the brand in the real world. So to speak right and now that's transitioned a bit online as well. But generally speaking that term means I l. in real life, right. So how do you go from representing individuals who have a public persona like athletes or like radio personnel or TV personnel and create an experiential marketing program around that? What would you do and and how did that develop? Sure. Well, you know treat home and Post Cova, nineteen. So March twenty, twenty, mid March twenty twenty, those are two very different answers to the same question. So in the past, just knowing where my speakers were the best fit, some do great with small groups. So it's really value added appearances maybe a dinner intimate dinner of ten people. Were you're spending time with an athlete who I know is going to be able to connect with the people at the table there's others that have a story. Great, you can put three thousand people in a room, give them a microphone and a spotlight and backs when they're going to shine. So right there being able to have that experience knowing what their energy is, what they're passionate that they speak upon and knowing how they connect with people and what type of groups they connect with. That alone isn't experience and as I've said, many times. We could be sharing a same story, but hearing it from someone who played in the NFL or NHL in when Stanley Cup is going to be completely different and more engaging than molly. PLOTKIN was to share that same story. Right, exactly. A lot of your public speakers are really really notable Philadelphians but also notable. Athletes. Ron Wars Ski, for example, Riley coattail formerly.

Post Cova Riley coattail Larkin Ron Wars Ski PLOTKIN NFL NHL
"molly plotkin" Discussed on Self Made Strategies

Self Made Strategies

05:32 min | 2 years ago

"molly plotkin" Discussed on Self Made Strategies

"Inclusion and leadership speakers with an expansion of services offered they came up with a new name new website and a renewed passion for what they do. Whether, it's a kickoff meeting that needs some spark a conference that needs a keynote speaker, a virtual program in need of engaged in engaging leadership expert or a team in need of some wellness training. Molly Plotkin. Group is there to help here for your listening pleasure or the self-made strategies of Molly Plotkin Hey, molly. How are you? Married returnee. Thank you so much for having me on today. Thanks for joining us. This is really cool. Thank you for coming on. Obviously, you're joining US remotely were still obeying social distancing waters and we appreciate your time. This is also being recorded via zoom to be posted to youtube as well. So those of you who are listening can now follow self-made strategies on Youtube and we'll soon have video page up as well. So you. Can See Molly in the flesh remotely of course but thanks again for joining us. So walk us back. You started in two thousand and four. You've been around for seventeen years with Molly plotkin group I not gone through some iterations, but tell us about the very beginning. so you decide that you are going to start this one stop sports. Marketing Agency focused specifically on Athlete appearances and keynotes. How did you get your first client? Sure. Honestly, it's a very serendipitous story. It's one of those where you say you can't believe it's true but it is. At, the time I was helping someone in the finance industry with their marketing. Bottom line is we were thinking how do you think clients in way that different in will be that something unique I did something they can i? Came up with the idea unique. Areas. So experiential brand marketing is all the rage right now but go back fifteen, sixteen years ago. No one was really talking about that. So it was along those lines that while talking to this person, one of their clients was a huge sports fan. So at the time, I had met the wife of a local area sports caster and hit simply said to her who runs the agency that represents athletes. So in Philadelphia such sports town, where do we go if we're looking to connect with alumni athletes someone who? Maybe? A legend but they played twenty years ago. For private dinner something along the lines. She said there isn't one and I said, well, there should be. and. Honest to goodness the next day. I thought. Why not no one's doing it. This is the time. So she and I actually became business partners and we ran the company together for three years. How really started was I represented one person And it was Michael Barkin so I was representing Michael. About three weeks into representing him, the Eagles win the playoffs for the first time in forever many years and as he's on the air now we've got two weeks before they go to Jacksonville. I simply texted him and I said, this is back when texting A. B. C. You have to. Attack A. Message we've been waiting for the phone to terrain if anyone was looking for sports caster..

Molly Plotkin Michael Barkin Youtube US Eagles Philadelphia Jacksonville