7 Burst results for "Milwaukee Schlitz"
"milwaukee schlitz" Discussed on MyTalk 107.1
"We have the we have four minutes left, and I only have one more stat. But this one's gonna be good. You guys are gonna like it, okay? The first live sporting event broadcast on ESPN. Was a professional. What game? Air hockey, OK, I like your head's at table tennis. Uh okay. Softball, huh? This happened in 1979. Between the Kentucky Bourbons in the Milwaukee Schlitz. Miller drunk. It's Schlitz. I funny word flips, you know. Can you hand me that candle? Schlitz? Careful. Yeah. You gotta be real careful. I remember when I was a kid. And we grew up in this small town. Springdale, Pennsylvania, 4000 people. You would walk a few blocks away from home and go to this softball field, And we would watch this men's softball league and they're playing softball tonight, and then you even got to know some of the guys who are really big hitters and who could hit home runs. It was so exciting as a kid, just go into the local field and watching grown men play softball. You know, like a beer league? Yeah, And that was just really good living back then that was all we needed for entertainment. You and shaves. Shapes was in softball. No. Oh, you just see shots. No, I just remember telling you to stop calling her that because she's not on your softball team. Oh, Mary. Now we're talking about Mary Scheibel. Or is it she blamed? What did you guys say? It was widely shy, believes Feels like it should be Scheibel. Let's get her on Tweed Booker is a guest. I don't know. She's probably in her office. You have to go check. Yeah, Just tell. We just want to know what her last name is. If it Shoaib layer Scheibel. Don't we just call her? You have her number. No. Oh, we could go to the front desk, but she's scary. Well, no, she retired, retired after 52 parents gone. Karen Sharon's gone under a nose. I know email when you were on vacation, Yeah. 52 years with Hubbard. Unbelievable. Oh, well, leave my study it to sink in, like me, young lady. Oh, I should have known they had 1/50 celebration for our now this is our reception is sharing. She's been long the watchdog. If you've ever come to our station at Hubbard, you have had to pass sharing and she does not let anybody through. I mean, she you need to prove why you're hearing a better be for a damn good reason. And she looked like just to get a visual barb from stranger things grown up. There you go. That works perfectly, and she was funny. I loved talking with share bear and she just retired. She didn't die. And she, uh, on her final day that I saw it was December 23rd. She had a Santa hat on on, and she seemed a little extra cheery and she said, Don't I look festive, and I should have known that something was up. Cause she was just a little extra cheery, a little fishing. Yeah, sure. Beer's gone. Wow. Congrats on the retirement, right? I'm Mary shyly. Hi. I'm Mary Scheibel. Oh, my God. Steve. Okay, Anyway, Sorry, everybody. I will. I never see her. You guys will awkwardly pass her in the hall. Well, it's the only time it was awkward was when you kept making up your your fake law firm shops being seaman made made up of Mary Scheib Lee. Amy Daniels and Dan Semen. Let's see if I can find her number here. Oh, don't forget to play Powerball tonight, everybody, that's right and mega millions. It's mega millions of same does that work the same way like you fill out a little card? Okay. Why don't we just kind of condensed those fill out a card? Because you're doing your own numbers? I'm doing numbers. Oh, sure. Remember, there's one number I can't remember in the seven digits. Oh, no, It's okay. I could use those six. Yeah, that would be good. That's still get you like a million bucks or something. Right? Steve, Where.
"milwaukee schlitz" Discussed on ESPN Daily
"ESPN daily covering the greatest sports stories in history. We know what makes the Dream Team. And when you're hiring for your business you need the recruits roots. That will become champions. That's why you need indeed for Your Business. Indeed we'll help you find the best playmakers for your business with tools like online skills tests. That help candidates ended show. They're the perfect tire for you. Post your next job at indeed dot com slash. ESPN daily and try skills tests for free. That's indeed dot com slash. ESPN daily terms conditions and exclusions apply going to head down to the archives. John that's it. Keep them stored right in here. I take a moment out of respect. These are the tapes are the tapes. This is the whole series. Yeah Wow game on number number one. This is where it all started where it started the first event ever on. ESPN the first tape from the first event slick like new. This is history. They just hand them over. It was more complicated process. Ultimately it was resolved to everyone's everyone's satisfaction and to the benefit of John's bank account to Jeremy. You get the tapes mission. Accomplished you bring them back to Bristol. No one has seen the footage for forty years. What does it show well? This was not a highly sophisticated operation. Good evening to you. Everyone from from Jake's field in Lannon Wisconsin. I'm Joe Boyle along with former New York Yankee Star. John Blanchard set to bring you all of the action of tonight's American Slow Pitch Professional Softball League League world series. This was not a place where they should have been showing a nighttime softball game. I mean they brought in lights at the last minute. They barely did the job. It's basically basically a municipal park softball field in the Milwaukee suburbs with no real stands. No real lights. There's nothing professional shnell looking about it except the players who were awesome softball players but it looks like what you might expect on the first night in the first hour of the history of startup. TV network the game itself a clash of the titans. The Milwaukee Schlitz. Yes the Kentucky bourbons. Were these two teams big rivals. These teams hated each other. That's completely genuine talking to these guys even forty years later it. It was clear that they really did not like each other at all on a personal level. It wasn't just friendly rivalry. They resented each other. My a sense was I'm a Schlitz Guy. I was always Schlitz Fan. In this rivalry. The schlitz were the working class. Milwaukee I mean what softball supposed to be about right. It's guys who did this. Because of their love of the sport because represented an opportunity to go have some beers with their buddies and it was about beer a a softball demeaned. Frankly I know the guys who doesn't mix the same weights just something else. These guys kind of fashion themselves as kind of blue grass bourbon royalty like they were the real kings of softball and the Schlitz guys were some kind of pretenders. This was the slow pitch softball world series. How seriously the big ticket? Oh these guys. This is deadly serious. So The star of the Kentucky Bourbons kind of their Babe Ruth. They're they're big personality. Was this Guy Bill Guy and he was one of the big studs in the sport at the time on a national level and this sport meant so much to him. This rivalry meant so much to this championship meant so much. He approached this with true seriousness and commitment to extent that surprised us. I took the game seriously. I prepared myself. I get the right kind of sleep. My wife she'd be beating my chest. One WanNa have sex and I've got to play ball. I gotta play ball later today. That's how intense I was. This was professional right. It's in the title of the series. This was professional. These guys were getting paid big money for the time they took. I wouldn't say inordinate I would say an ordinate amount of pride in this these guys their lives revolved revolved around softball. And this rivalry and the fact. That was a national television albeit available in about twenty thousand homes or thirty thousand homes that first tonight I think raised the stakes for everyone involved. Milwaukee is about to take the field rick reader men who was to the Schlitz what Bill Godley was to the Bourbon. He was one of their best hitters. He was their star Star. Pitcher in Rick Witter goes down in history. I mean maybe maybe this is in quite the equivalent of Roger Bannister. Something like that run in the first four minute mile but he does go down in history. Rick Liederman Rick you personally occupy a very special place in television history for underway with the first pitch to the game. It's a called strike your first pitch in game. One is the first athletic thing anyone ever did on on. ESPN that way I go. Wow look what I started i. Athletics thing is a AH excellent qualifier. I'll put that on a plaque. So what happened in the Game Kentucky. Bourbons won the first game ever on. ESPN this first. Event the Milwaukee Schlitz lost but the bourbons go down in history. GotTa give them credit. They won the first event in the history of Espn always have that but then went on to lose the rest of the series tries to go up the middle white. Herman cut set off throws to first for the out. Lock throw to third day would like not out of their brittle diabetic right now. Very happy thought ball players they had won the world champion of the American Professional Slow Pitch Softball League as a guy. I'm sure you're thrilled as Schlitz guy. I take inordinate pride so ultimately intimately whatever happened to the tape they get it back in the library. The tapes were restored to their rightful place in the veto videotape library. North Campus Bristol Connecticut. And for me I frankly it was an emotional moment but it was really. I think Ken Boudreau. Oh our library for him. It was the culmination the crowning achievement of his career really. I know I'm being a little facetious here at over the top but I think genuinely admits up to the network to get him back because we do care about our history and we celebrate our history at ESPN. This is a are kind of declaration of independence are Magna Carta. What what else? What else can I throw out there? it's big Thanks Jeremy I'll see you in the reliquary. Thank you mean. That's the only story story I want you to know today but we do have a postscript. Ken Boudreau the so called Emperor. The library retired in December after forty years in charge of ESPN's ends Videotape Archive. I mean it comes this has espn daily and that's it for twenty nineteen. I'll talk to you next year Ah..
"milwaukee schlitz" Discussed on ESPN Daily
"So you decide to do a piece on this very first I game game. One of the nineteen seventy nine world series the professional American slow pitch softball naturally. What happens when you go to our archives and you ask for it if you were to go to this vast reliquary repository in you asked for the first event that ever took place on? Espn you you would be met with disappointment because it was simply not in the library the SPN ESPN would save everything now. Now literally anything that's taking place on. TV anywhere in the world in sports they roll on and they save in this library. But if you wanted to find that game the game that started it all all. They didn't have it. It had been lost to the ages through the sands of time and it was particularly a disappointment and a source comparison for the man who's run the library for decades. Who is that can boudreau? I'm Ken Boudreau. I'm one of eight employees. That are left here that started in nineteen seventy nine. Currently I am senior. Director and production operations can do drove the emperor. The Grand Poobah Bob of the video tape library man who knows where all the tapes are buried where every show is archived. Probably the only person in the world who can and find almost instantaneously. Whatever you need in that library? Ken Hated to admit because he considered almost a personal personal failing that the tape wasn't in library and we had no record of. We have no idea where they are. I don't know I was not working at tape. Library technician running master control. Well that's convenient so you go to the library can grow tells you you. We don't have it. What are you guys do next? It's kind of a two pronged process because we want to tell the story of the game itself what it was who was playing in it what the stakes were and at the same time. The story of its place in history at ESPN and it's absence from the library. Obrero so we go in pursuit of this very important inconsequential story and that means pursuing suing all leads even if they seem that they might lead nowhere following the money. The really wasn't any money. But you know what I mean and going to Milwaukee Walkie which is where this game took place in which was the home of one of the two teams playing this game. The Milwaukee Schlitz obviously who were playing Kentucky Bourbons who were from Louisville. So we went to Milwaukee. We found his many players as we could manager of the team. And the owner of the team. Perhaps most crucially. So you tracked down the owner of the Milwaukee Schlitz softball team. A man named John Cornick. What clues did he have about the missing tapes shapes Simon Baumgart our producer? He calls John Cornick to set up an interview with him. He still living in Milwaukee. He's no longer longer in the softball team ownership business. But he's still out there and he has a lot of memorabilia. We want to interview him. In almost as an aside Solomon mentions. We don't have these tapes and Cornick says lie got him. And it's it's one of those Eureka moments mints. I mean it's not like finding an original copy of the declaration of independence or something like that but for our purposes and at that time it felt like we had struck video gold. And why did he have them in the first place cornick had these tapes because in nineteen seventy nine is. The holiday season rolled around round. He wanted to give his players a keepsake from this world series. I called up. ESPN and I told him that I wanted the ESPN tapes. Tapes one is this. This was probably a month after the after the world series. They did send I made tapes but they charged me seven hundred fifty dollars he calls ESPN. He says I'm the owner of the Milwaukee Schlitz I one copies of all the games the world series and whoever's in the video tape library said okay we'll dubbed these off for you And it's seven hundred and fifty bucks. I've we've had a special safes on the base where keep him locked up. I don't want anybody touch it. No no they're in a closet. Forty thirty years forty years. These tapes have been sitting and John cornyn basements unwashed unloved on archived this this precious gem that had been ignored.
"milwaukee schlitz" Discussed on The Corp
"Barry was the guy who you know he was. The first guy who said the Federal Reserve was was up. It was going all wrong and I used that Africa's Barry was saying things are getting too expensive businesses slowing down. You have guys on who tell the truth and it's remarkable doctors who like I don't wanNA open heart surgery but if I had to write what what's the balance though you're talking about people's money you see your talking about the people's money and you're giving people tips. What's the balance between entertainment in serious talk because the way I feel like I'm a big gambler right and not don't it was says I can't Campbell of course but you are kind of like you know how we do a show called Barstool sports visors where it's about hamming it up up in having fun in probably a little less about the picks. You obviously are a lot about the picks that information so what's that balance like well look. I think if I don't entertain the people watch the stocks can be inherently boring so we have to work in a lot of jokes that work in a lot of cultural references because Google you can work in Shakespeare beautiful you one you can work in anything baseball anything football the have to so. I would say that obviously the entertainment is probably about twenty five percent because because we got to get people in one of the reasons why I think we've been successful as we recognize we have to entertain. It is a joy to entertain. You get a lot of callers because Eh Sunshine Yo but you know I pal people. That's what they a stream. You're an ice cream chocolate. Oh Hey one time they gave me strawberry. I had the run every time I say. This is strawberry right to the next thing strawberry so it's like you have a bad stock is strawberry right run for galaxy ice cream to know people people now think people used to get you sell them Schmitz. everyone wanted wanted. Schlitt right here like Milwaukee famous right walk. He looks like he take Milwaukee Schlitz Very Jim. who was did you think of a mentor the you had and what lessons did you learn from that mentor? It's my dad. My Dad was all about honesty rigor toughness. My father always wanted wanted me to be the toughest guy. He said you know I know you're not the biggest guy but be the toughest guy and be honest and forthright and I love that because it's true north you never go wrong on whether to do for a living. He sold boxes and bags dealers. Oh man he had a big month in October when he died at ninety two and November turns out he had a big breath in October. I didn't know that the irs came after me sold a lot of box at a lot of bags that the mother before he passed and not yet a huge working all October. I mean like I'm still you know this coun- mm commission. Did you throw away the receipts as pop had a big October but died November right but he had a good good October baseball. Yeah yes ask Mister October. So do you think you'll work to the day like he did. I sure hope so yeah. I sure hope so. There's no slowing down. No no speedup beat up now. It's time of it here everyone else in my my high school classes retiring i. This is the time to really go full throttle right right. Who would you say the three or four or five. Just you know the berries of the world they think are absolute. rockstars investing space in investing space okay so we're going to say is getting Lynch Ran Magellan. He's he was unbelievable. He taught all of us and one on Wall Street is still the best single book ever. What's it called one up on Wall Street. I mean it. It's just a pure joy book i-mode I love it. I like Byron Wean who works at Blackstone own and he's got a tremendous view. is another older gentleman really good. You know about him. He's he's phenomenal. I like Dave Tepper who owns the panthers. He was my boss at Goldman and one time I came down. I wanted to buy sell bonds for this company. Primorac which was an Donovan Company and there was about a thousand people on the floor of the of Goldman Sachs in the bottom floor and I came down. I said listen Dave. He was headed junk stave I'd like to I think I can get a lot of points. Look if I sell these primer bonds and goes everybody. Listen Up. I got a first class jerk who want it's a cell. Primorac bonds and hurt all his customers and make fools of them. What's your name. Assuming Jim Jim Coach's his name is Jim Cramer and he is going to gaff every single customer and this guy is a disgrace. Get off my floor and I said well. Is there any way to redeem myself. He Goes Yup never get off my so he owns the panthers the one of the greatest investors ever stick and a great sense of humor the best years years later. He said he was pretty funny that thing with the pods it's kind of funny talk for me yeah kind of like Jon Stewart Good Yeah how how how was like looking back to the John Stewart. I meet my best yeah. Yeah I look back data's Abbas appearance. You know homerun kind of a home. Rice route is playing football. You're not allowed to invest in the stock market. No no so what do the investing if you don't mind my wife does real estate yeah do that. We have a lot of real estate real state. A lot of real estate held real estate bars yeah restaurants. It's re this so I'm I'm. I don't play the stock market the stock market. It's a foreign language to me. Okay I inherently in the cynic in me thinks it's raked look. I think that's a great question because often I have a piece tonight that talks about a subtle little rigging. It's I think it's rigged for the big guys first of all when I say that most stocks costs a thousand dollars Russell Wilson buys stock for Amazon Zahn Stock First Offensive Line's great little guy can't afford that right and so to me they should split the stocks and allow little guys in that's why I say it's rigged toward the big guys because these stocks that are thousand Bucks Alphabet Google thousand. Two hundred bucks. We'll you know that just keeps out the little guy they used to split these stocks so that the little little guy could own stock they had made it so it's too expensive per share now what they'll say. Oh give me a break. It doesn't matter it's you know it's all the same company but that is to me away to keep the little guy out instead. They make them being all these. ETF's they should own stocks and ETF's. Also I mean they used they used to be the Franklin. Roosevelt said we shouldn't allow the shortsellers to bang down stocks. We got rid of that too so a lot of the smart guys banged down stocks now. You're loud the short. I'm not against that but these are the things that make us for. The little guy gets scared. FLASH CRASH LITTLE GUY GETS SCARED December. The market goes bad little guy gets here so they're just scared and we need to protect them and one of the things I try to do and money's protect the little guy because the little guys can be a big guy if you don't drive them out the little guy can go by Amazon two hundred bucks or by Apple. It's fifty but no no no. I mean they've made it so that the dollar amounts are so big that little shopping streets they. I can't buy a tenth of a share now. They do have these little things where you can buy shares but but they're not right in Berkshire hathaway because that's that's a great example era. That's a great example stock was at two hundred bucks when I started to go out and that was a reasonable and the and then it goes to one hundred thousand regular person can't quote houses so I think it's rigged in the sense that big boys have an edge. At what are you invest in. I don't know what I'm saying like. I don't really invest in anything A-ROD CORTO public. I inherently think that it's especially you know obviously the crash happens in two thousand nate and then nothing changes and and everyone stays in power and all the rich people can make you know that's the Gatien of what happened now when they when they had the crash of eighty seven there was a big treasury investigation and we found exactly who were the bad guys know investigation. The government plays no role. The exchanges changes are absent. This must stop the government must get involved to protect in. Milken was one of the few that got in trouble. I know an awful lot of pizza and a lot of good cinde rebel. Abo- with cancer over one hundred million dollars major league baseball eight it back he all the way to me. He is redeemed himself and he's a good man and we need the government to be involved to protect checked a little so how how do how do people our listeners who are probably more like me than they are like a rod and I mean that in terms of you know our pocketbooks folks. Chechen more money okay with the CBS cable to see how do how does someone who's like me or younger than me a millennial be like hey look. I WANNA play the stock stock market. I've no no fucking idea what to do and guess what I think. It's rigged. Well Okay so you look at long-term. It's not rig so what you do is you buy. I was in when I lived in my car which she was not exactly a great time although as a chick magnet thing your place or mine and put in the left Mesa we'll put it off. We'll have somebody that somebody I really don't need it. All shares index you buy the Shares Index Fund and then in overtime that really does work and it'd been great for me away from my kids. Even when I was living my car put under house wage month would my was was a detriment to a lot aww I liked but I was born and and been robbed and everything but I still had money to invest in so you take a longer term view yes short-term. It does feel very rigged right and I think that's an important thing and putting away money every month because I think that's something that probably my generation does not and that's what they have to do and I know that it seems like a boring thing but if you put it away every month it does compound because like you take stock like Pepsi. They keep playing dividend paying dividend paying dividend. They've doubled their dividend ten years. That's a great stock to own. If you've done your index rex fun maybe buy one hundred shares Pepsi. I mean that kind of thing. I've got a lot of stocks that I recommend and I feel very strongly. That investing is for everybody but people have have to recognize that if they don't have the time or inclination they should do index yeah so jim a little rapid fire because I I think in round yeah and it has to be one word it can be you just a short central on some of these. CEOS Warren Buffett best in show Jamie diamond unbelievable radio really smart. Dan Loeb Clever Can Griffin Rich Jeff Basil's brilliant Elon Musk Weirdo. Oh sorry I born born in last one mark Zuckerberg nefarious because he'd sell you sell your name you'd sell any he's probably sold me while I'm talking right to the Russians Chilean probably soldier the comms what is like vesting in in a company that you might not morally agree with what they do. I mean for instance. I won't let people I always say about Philip. Morris Altria say now right. They like life's too short. Just not gonNA recommend those guys. I mean Cole. No thank you I got enough trouble so if you're a young listener and what you have many and everyone in my staff by the way I hide my staff because my staff never misses you. Thank you thank you but let's just say Jim. I said Jim had a million dollars explained to me. How how you would diversify that across the board okay so if you could invest this if you can't is that yes if you could invest in this late in the cycle. Okay well what I would do. it depends on your age. If you're in your fifties and sixties you went eighty percent in the stock market index for twenty twenty. Oh my you want to be as aggressive as possible awesome..
"milwaukee schlitz" Discussed on 106.1 FM WTKK
"A minute. It was. Tennis, Billie Jean King? Yeah. Yeah. That that was my guess, I mean, I don't know if a straight football, I thought it was no tennis or that was too good. Football came on a little later. We had men's professional slow pitch off. Oh, wait a minute. I don't remember that. Teams were the Milwaukee. Schlitz? Wait name. Kentucky bourbon. One sponsor in those days. Budweiser right. I'd heard about that. Because Budweiser really made a smart investment early. When Bill Rasmussen started was credited at least for starting after he got fired from the New England whalers. That's another story that he would he began it, and then got some financing, you know, some advertising back backing from Anheuser Busch. Right. Well, there was a day. They made a five year deal, which was you know, a drop in the bucket for them. What was for NCAA? Well, I I don't want to say that because you wouldn't think beer in that. So misspoken. Five years of stuff, right? Some little advertisers booked out Budweiser's checks weren't gonna bounce. So that was a big deal. I mean any bit like that. L put us on the map. It was really interesting. Both for you starting where you were in me. Here's how old were you? When you started in seventy nine. With the Wailers twenty six and a half. So I was yeah. Four twenty four and just thirty show in the morning. Yeah. Thirty thirty out west. You live in Connecticut. So you're driving home at three in the morning and snowing. January and you're wondering. Career. I certainly hope it makes a left hand. Turn it. Yeah. It did. And I'm still there. So. I'm. The right place at the right time. I guess so smart enough to screwed up. Well, folks, we're talking to Chris Berman from ESPN, Chris, I remember you you guys basically revolutionary sports for us. Because my parents from Boston we moved to North Carolina used to sit in the driveway in nineteen seventy four embassador station wagon with my dad and middle of the night listening to the Red Sox games to find out the score. And if you didn't listen you had to wait two two days later in the newspaper because the newspaper that came out the next day didn't have the scores. So ESPN is brought the sports world home to everybody hadn't it. Well, sure, they're back in those days. It was. Late show those first four years a lot of them would. We we were tomorrow's paper. We're the finals and then after a year or two that dish the late show was repeated in the morning, she actually lived in the east, you know, maybe going to war was on pretty sixty seven seventy eight eight to nine nine to ten. So you got the dodgers. And the giants score, you know, which you never had. That's for sure. You never had that two days later. So we we really we were the first look at tomorrow's paper in the day. We thought it was and if you missed sportscenter, you could always watch Australian rules football and watched the ticker go by. That's why. That's right. Richard dicker. Have a capability. A lot of Australian rules football and my brothers. Loved it. Eighteen guys. Oh my gosh. It was organized, ma'am. There were thirty six people. There are thirty six people on the field. One time. One and a half NFL fields. Nobody warning patting them in. Crazy stuff real fans for that. Chris Berman is our guest here. And I think that when you talked about the personality that you brought to ESPN and still do bring everybody would like to know about the nicknames, obviously with oh to be young again McDowell and all of the other great nicknames. You had you might even give one to coach later on at a show here, but getting editorial license Chris to do that was that very difficult or they just let you be yourself. Well, part of it Chuck was two thirty in the morning. I don't know that they were up..
"milwaukee schlitz" Discussed on KDWN 720AM
"With coach Pete, I'm Chuck Keeton and we have ESPN zone. Chris Berman one of the original members. Well, at least the two weeks into the network back in nineteen seventy nine my good friend, Mr Berman joined ESPN, and I think really put the network on the map, and I'm sure you've got some great stories of those days. Welcome to the program. Chuckle is a pleasure to hear your voice. Coach nice to meet you over the airwaves. Chuck. I don't you know, I wasn't the first one. But I guess I'm a member of hockey which between you and me we always have to ask. I'm a I'm an original sixteen. Right. You are. Absolutely. In fact, you could probably answer the trivia question. When ESPN went on the air, which was about two weeks before I started with the Hartford Whalers back in seventy nine. I believe I'm trying to think George grand and who did the first show you remember, George grant and Lee Leonard. I sports center. Now, here's a trivia question. You won't know the answer to what was our first quote game. Oh, wait a minute. A big tennis, Billie. Jean King berry. Yeah. That that was my guess. Football. I thought it was a tennis tennis or. That was too good. Football came on a little late. We had a men's professional slow pitch. Oh, wait a minute. I don't remember that. Teams were the Milwaukee schlitz. Kentucky bourbon. One sponsor in those days. Budweiser right heard about that. Because Budweiser really made a smart investment early. When Bill Rasmussen started was credited least restarting after he got fired from the New England whalers. That's another story that he would he began it and then got some finance. It got some you know, some advertising back backing from Anheuser Busch, right? They they made a five year deal, which was you know, a drop in the bucket for them. What was for? I don't want to say that because you wouldn't think beer misspoken. There was five years of stuff, right? Yeah. We got some little advertisers out jets bounce. So that was a big deal. I mean any bit like that. L put us on the map. It was an interesting time. Both for you starting where you were me. Here's how old were you? When you started in seventy nine. With the Wailers twenty six and a half. So. Yeah. You were twenty four and just. Thirty show in the.
"milwaukee schlitz" Discussed on 106.1 FM WTKK
"Coach Pete, I'm Chuck Keeton and we have ESPN zone. Chris Berman what are the original members? Well, at least the two weeks into the network back in nineteen seventy nine my good friend, Mr Berman joined ESPN, and I think really put the network on the map, and I'm sure you've got some great stories of those days. Welcome to the program. Chocolate is a pleasure to hear your voice. Coach nice to meet you over the. Airwave Chuck, I don't you know, wasn't the first one. But I guess I'm a member of. Hockey between you and me we always have to ask I'm a I'm an original sixteen. Absolutely fact, you could probably answer the trivia question. When ESPN went on the air, which was about two weeks before I started with the Hartford Whalers back in seventy nine. I believe I'm trying to think George grand and who did the first show you remember, George grant and Lee Leonard. I first sportscenter. Now, here's a trivia question. You won't know the answer to. I quote game. Oh, wait a minute. It was a big tennis, Billie. Jean king? Yeah. Yeah. That that was my guess, I mean, I don't know if a straight football. I thought it was a tennis or good. Came on a little later. Men's professional slow pitch off. Oh, wait a minute. I don't remember that. Teams were the Milwaukee schlitz name. Burgers. One sponsor in those days. Budweiser right. I heard about that because really made a smart investment early. When Bill Rasmussen started, you know, was credited lease for starting after he got fired from the New England whalers. That's another story that he when he began it, and then got some financing, you know, some advertising back backing from Anheuser-Busch, right? They they made a five year deal, which was you know, a drop in the bucket for them. What was for NCAA sport? Because you wouldn't think beer in that? So I've misspoken there was five years of stuff, right? Yeah. We had some little advertisers put out Budweiser's checks weren't gonna bounce. So that was a big deal. Any bit like that? On the map. It was really interesting for you starting where you were an me. Here's how old were you? When you started in seventy nine with the Wailers twenty six and a half. So I was a little. Yeah. You were twenty four and just thirty show in the morning. Yeah. Thirty thirty out west. You lived in Connecticut. So you're driving home at three in the morning. And it's snowing. You're wondering career, I certainly hope it makes a left hand. Turn it. Yeah. And I'm still there. So it it. The right place at the right time. I guess how smart enough to it up Trump? Well, folks, we're talking to Chris Berman from ESPN, Chris, I remember you guys basically revolutionary sports for us. Because my parents from Boston we moved to North Carolina used to sit in the driveway in nineteen seventy four ambassador station wagon with my dad in the middle of the night listening to the Red Sox games trying to find out the score. And if you didn't listen you had to wait two two days later in the newspaper because the newspaper that came out the next they didn't have the scores. So ESPN is brought the sports world home to everybody hasn't it. Well. Those days. It was. Late show those first four years a lot of them with Tommy. We we were tomorrow's paper. Yep. We're the finals and then after a year or two the late show was repeated in the morning, she actually lived in the east, you know, maybe going to war was on from six or seven seventy eight eight to nine nine to ten. So you got the dodgers. And the giants score, you know, which you never had. For sure. Never had that till two days later. So we we really we were the first look at tomorrow's paper in the day. We thought it was. And if you missed sportscenter, you could always watch Australian rules football and watched the ticker go by. Thank you. We didn't. Capability. A lot of Australian rules football and my brothers. Loved it. Eighteen guys side. Oh, gosh. It was organized, ma'am. There were thirty six people. There are thirty six people on the field. One and a half NFL fields. Nobody warning patting them in. Crazy stuff real fans for that. Chris Berman is our guest here. And I think that when you talked about the personality that you brought to ESPN and still do bring everybody would like to know about the nicknames. Obviously you with oh to be young again McDowell and all of the other great nicknames. You had you might even give one to coach later on at a show here. But getting aditorial license Chris to do that was that very difficult, and they just let you be yourself. Part of it. Chuck was two thirty in the morning. I don't know that they were up. Bosses a okay. None of them were derogatory. Okay. None of them more off. They're all plays on the name. Part of it was I didn't do it to be noted revisionist history for while while he wanted to have a catch with. No, no, no, we're on. We're on for half hour back. Then Seattle five Kansas City to the graphic. Most of the games run on TV. We had nothing. So you're going to put that five to two is gonna sit up there for a minute. Well, do something with it. You know that was one of the best ones. Young Burt be home eleven. Probably well, and the beauty of the hey, I felt that I was redoing a lost. Art. The baseball wasn't like I was reinventing anything I mean. I surely didn't invent Babe Ruth or. The splendid splinter. So if you heard Berkeley home by eleven you're watching. Your your father, your mom? You don't have to know that he was occur Waller that he played for Pittsburgh or Minnesota whoever it was at the time. Always that as a parent you said that to your kid. What's right? Absolutely. So these weren't. But it was fun. It was not meant to do anything other than fun. And in the end came out. I baseball season would have been the spring of eighty. And we used to nickname play around getting box scores college at Brown. Came out to thirty in the morning. Just came out. The first ones were either. Frank. John Mayberry r f d. Act good for our area here -absolutely apropos, you know. And it may actually into football though with Drew Bledsoe..