6 Burst results for "Millard Brown"

"millard brown" Discussed on The GaryVee Audio Experience

The GaryVee Audio Experience

03:33 min | 2 months ago

"millard brown" Discussed on The GaryVee Audio Experience

"Making a difference in people's lives you know being of service. Likud it's a tough question. What. Percentage of these companies that are trying to do good. Do you feel are completely full of Shit and are just trying to check the box of the moment and how many of them by percentage your gut and how many of them are. Actually living it is eighty twenty living in. Let. Me Ask you a tougher question because I, I have some context of this. What I I like that answer but I'm GonNa ask you to cover question. There are CMO's that you interact with and CEO's and board members humans that I think are. Giving you the answer of such a beautiful answer of eighty twenty which so remarkable answer. How? Many? Rancher it makes sense to me because I think that's when I think about all the CMO's and CEO's that you and I know. As human beings that eight out of ten. But, a lot of those human beings are looking for their companies to be the activists on their behalf. That's what they feel. How many of those companies are actually going to be able to act once that person actually tries to get the operation to do it in a world of publicly traded board members, other constituents, and competing agendas. How does that manifest in real life against the intent of those smaller? Areas Journey, but I can tell you the consumer is seeing a change and you know we used to say a P. and G. They still say that the consumer is the boss. And the consumer is expecting companies, brands leaders to stand for something to have a voice, and then to do it in action. Tim Why the consumers of the voice. Actually this is I'm sorry Andrea. I'm going off script because I've got the guy in front of me why in a world where somebody like P. and G. for example, and others says, the consumers is is boss why all the reports internal MOMS Nielsen's Millard Brown the entire currency awards can the articles adage is everything in Madison? Avenue Fortune. Five hundred land that reports actually have very dirty data to the reality of the consumer. Why is this? Why is there such a big ecosystem of fake reporting in marketing learn? How did that happen? Because I sit in meetings constantly where the brand lifts studies and everything's remarkable. You know this this is what I came into and I'm like, what is this bizarro world impressions NPR but but it got a Cannes lion but the score nothing about corporate America. Fortune five hundred marketing CPG life has been about the actual customer even everyone says it all the currency is non consumer centric. Yeah. You know. The great companies have empathy they stayed close to people get out with their teams there in the field you know people will see through all this bullshit it's about action and we've been the research industry has been backward-looking and not looking at behavior not looking at. With actions and results, and that's what we need to move the research field. That's what I'm working on We've invested in a startup as a really promising methodology look at purpose activation of business results causalities we're looking at the action and not what people are saying do you think fortune five hundred brands since that is such a strength of yours are contemporary consumer centric communicators of the attention is do you think the Coca Cola? The proctors, the crafts, the BMW.

CEO P. Likud Avenue Fortune BMW Tim Andrea Millard Brown America Cannes Madison NPR
"millard brown" Discussed on The GaryVee Audio Experience

The GaryVee Audio Experience

13:02 min | 1 year ago

"millard brown" Discussed on The GaryVee Audio Experience

"A lot of a lot of things I'd like to talk about first and foremost and spend a couple of minutes to create context of my background and because I think it will really resonate with the far majority of this room by growing up in retail and thinking about customer account and average receipts is and of that nature when I got into the media landscape after building a very large wind retail and ECOMMERCE business no question the sector one of the key sectors that I always felt closest to is this space we've had the luxury advertising agency over the last decade to work with a lot of fast casual and QSR's invested in a lot about space my business partner Matt Higgins who on Shark tank with our does a ton in the food space this is you know it's funny I always feel my own chemicals I feel so cozy this morning in this room because I think a lot about the stuff that I think a lot of people here think about and more importantly I think the thing that gives me the great privilege to be on stage right now as I thas stoically thought about the in consumer in a way over the last twenty years that has allowed me to have hypothesis and opinions of executions that haven't seen obvious to the people within that sector and then has had historical correctness and so I sit here hey at this conference very excited because I believe that we are living in a very interesting time of society and Consumer completely and utterly predicated on the fact that the Internet is now mature when I look around this room there is a ask majority of us that actually remember our lives pre internet you know I went through all of high school up to eighteen years old spending less than fifteen hours on a computer in my entire life I probably spent fifteen hours on a computer every day now with my phone and so the biggest thing that I want to start this conversation with is the following please understand that the Internet is now only about twenty two twenty five years old as a consumer product and is now hit scale in a way that I believe the far majority of this room is underestimating not only the way consumers consume information to make decisions on purchasing your products but more importantly I would be flabbergasted if this room is an already trying to anticipate things like last mile things like cloud kitchens things like that are really going to impact this room all of which leads this to one very large conversation around really the elephant in the room which is the Internet eliminates the middle that's what it does by nature the Internet is actually the middleman the middle woman and overtime every industry and sector feel that I actually am really excited to be here this morning because what my speeches tend to do is reach one or two individuals room like this to actually change behavior and the timing of this talk reminds me of two significant talks given my career from a timing standpoint four years ago at a retail conference and six years ago believe it or not at the black taxi and Limo Conference and won obviously imagine was me talking six years ago about Uber and watching the collective naievety audacity of the room on how much it wasn't going to affect them versus how much it ended up affecting them and then four or five years ago trying to get people to understand that the growth of direct Sumer purchasing at the retail level was really on the cuss and again because the Internet has been around for a while and Nordstrom's had dot com for a decade things that nature the room really misunderstood what has transpired over the last three years which is why we're seeing so much destruction at the retail level because the cost of goods in actual real estate and the cogs to operate a retailer that has one hundred percent brick and mortar with an emerging dot com four or five go was a humongous `vulnerability compared to consumer behaviors let it be very clear for this room and I know it is already even though I don't think it's sustainable with the delivery services the economics both for them and for you I think you all understand that the consumer wants at a certain way consumer doesn't care how we spend our money on our locations or where consumer cares about what consumer cares about the only reason I think I've been successful in business is I've never had a day and this is natural DNA this wasn't taught this was the luck of the draw of how I was created there's never been a day where I've ever thought about what's in it for me with my basis every single thing I think about every day is what do they think like why is that good for them what are they actually doing and so let's break that down right now there's a couple of things I believe in that I highly recommend the majority of this room gets much more serious about prepping for this understanding some companies in the room both both the mergers and kind of the iconic one thing I can promise you is that the Norma's percentage of marketing money being spent in this industry franchisers franchisees cellphone brand level an enormous percentage of the money is going directly in the trash and I thank you thank you bob this is happening in the macro this is happening in every industry and so this isn't some wild different thing that's happening in our sector but it is shocking to me and as you Snow as private equity has rolled very deeply into this industry because I had a lot of credit and relationships in that world I've been looking even deeper at the dollars being spent and it's it's scary let's actually play this exercise fresher upper in the morning get us moving a little bit by show of hands how many people in this room now when they watch television mainly watch Netflix Hulu Amazon or if they're watching a network show it's DVR and they're watching it on their time don't be lazy raise your hands high raise them okay now I need you to keep them up please keep it up because I see somebody dropping please just for me everybody the front look because everybody just kind of look around I think we can all agree that this is not a fourteen year old girl crowd right you could put it down I just want everybody understand what just happened ninety percent of the hands just went up which means ninety percent of this audience isn't even capable consuming a commercial isn't even capable for the rest of us who live sports or during the ten percent of hands that went up I think we all agreed that the second commercial comes on television we all grab this and do something we actually want to do in those thirty sixty two minutes during that billions of dollars are being spent on television commercials and in two thousand nine hundred twenty nobody's consuming them super bowl on the other hand I would argue every if I actually knew your business and new your budget if you could afford it I would spend their first before all the things I believe in on grammar facebook or youtube because you get one hundred percent consumption by the American population so this is not a digital traditional argument this is why do we not mark with common sense in a twenty nineteen environment we live in a world where a lot of the justifications at the highest company levels are completely and utterly predicated on reporting potential Impressions Millard Brown and Nielsen reporting just complete and utter elimination of common sense we have now this is and by the way I stand up here with no hypothesis we have now run multiple ab tests with multiple QSR's fast casuals where we want facebook and instagram isolated on content and then we run reminiscent TV direct radio and it's not even close the problem is ninety nine percent of companies have not taken the time and effort to actually do an honest Ab test the highest level somebody makes an arbitrary decision one way or the other or more importantly and this is very important for this room if you leave with anything here this very carefully it is really easy to waste a ton of money doing digital marketing this is not blanket statement I watched people I believe that facebook is so grossly under-priced for forty five to ninety year old Americans and you can run incredible arbitrage on traffic results whatever you want but I watch people every day we hundred thousand dollars on facebook and get no return the R. Y. of an execution is predicated on your talent not on the platform the Arwa basket a ball for me is negative I've torn meniscus the Roi Basketball Lebron James's billions of dollars you know this is very interesting times right now so number two when we start getting into the digital conversation the thing that I think disproportionate changes the outcome people's businesses in this room the reason so many people are struggling within that environment is they don't realize that it's the creative that is the variable of success people are so caught up right now in the digital and math environment and they think about the way that we can target or the digital money that we spend against amplification they don't realize that these single piece of creative or the creative that they're putting out is the variable of success I'm running I'll give you an example I sell sneakers in a job that I have with K. Swiss there's an Ad Iran on instagram where by changing the adjective gives me by changing the word Hustle to work ethic the conversion the cost of acquisition went from seventy seven dollars to twenty two dollars we're talking about changing the word in the sentence most people running a single piece a picture across all these different platforms or video and expecting results when the reality is what we're living in right now if you leave with anything whether you do it internal with external if you're a company in twenty twenty and you have locations like most of you do if you're not producing fifty to one hundred pieces of content a day for twitter facebook instagram Youtube leaving so much uncomfortable opportunity on the table yet I would argue because I did my own homework that there's not a lot of companies in this room that made one hundred pieces of and in a year for these platforms that are different they might have posted one hundred times but they posted the same things so there's an enormous Elta opportunity to me one thing that this room has to ask themselves is the following are they sales driven organizations or they brand driven organizations so many people here and with the great sponsored introduced me I love sales I love Google Google's great somebody's typing they want a burger in local area like it's nice to show up it's good to show up that's sales let there be no confusion there are so many people in this room that are wild family missing the Delta between sales and Marketing Organization and marketing and branding always gets destroyed by CFO's and short-term operators right nobody I mean this is why it's funded deliberate keynotes like this and have lights on seeing reactions we all know nobody's got the patience to let marketing play out we've loud live in such a quant every ninety days kind of environment if you're lucky on ninety days the reality though is if you look at the businesses the brands that people are baffled by I see my man from an pizza or cone ice all these things people are just surprised that it's doing so well they are dramatically more and driven than they are transactional I mean I'm just fascinated by our inability as a collective to understand that and create new raced to measure businesses to create new ways to measure your success so for me the biggest thing is very simple we're living in a time where this device controls our consumers every move you may not.

one hundred percent ninety percent fifteen hours ninety days six years twenty two twenty five years hundred thousand dollars thirty sixty two minutes seventy seven dollars ninety nine percent twenty two dollars eighteen years fourteen year twenty years ninety year ten percent three years five years four years
"millard brown" Discussed on The GaryVee Audio Experience

The GaryVee Audio Experience

04:03 min | 1 year ago

"millard brown" Discussed on The GaryVee Audio Experience

"Message bought top level, domain, consultant video production, vertical phone shop, so so, so. I don't know what are we talking about? You've heard about what you guys are you talking about television? You talked about Facebook. So from understand that people in the room, you could say there are certain agencies that specialize in television. There are certain agencies, specialize in digital. There's an agencies that your like you're saying, I'm specific voice recognition chat bots. You guys do actually want to conquer at all. He has when I say, concrete all a, my first level of responsibility is to deliver for our clients, because they're paying us so vain in its current form today, what we want to do for a living is, we want to spend our clients money in a way that sells them the most stuff or whatever they're trying to achieve, and we are completely agnostic to where this, I built my career on Twitter, it's where I came out of for some of you that know, lamb, I wasn't happy, the Twitter was losing attention in two thousand eleven but when I was making those videos, five years ago like I'm worried about this. Like I was worried about it. I was at the top of the heap. I was one of the twenty five most followed people in the world. World on Twitter like life was good. I wish Twitter stained for thousand years. It would have been easy. I wasn't happy to put in work on buying and Snapchat Instagram. It just it's not my choice and what I'm fascinated by is how many people are willing to lines in the sand and hold onto things because they're in their short term financial vested interest. It is a massive business phone ability. And so what do people need to get rid of, like, if you had to give people a list of like three things, maybe people should stop doing their current agencies emotion emotions of good thing to get rid of, and I mean, that I think like a lot of things that are holding people back is, is the emotion of it. They hold certain things on a pedestal we hold. For example. Let me let me give you a good example. We think somehow in our current society, we decided that if you write another human being a letter that you're somehow now the greatest fucking human being on earth, like, we put things on pedestals for no reason, we are so. Scared of change that we put writing a letter on a pedestal because this somehow means you care so much versus a text which at the end of the day are exactly the same thing. If you write the same thing, it's the message is the same. It's the medium of delivery. So I think the first thing that people need to do is actually get rid of a motion number two is have a real conversation about measurement. Yeah. Like measurement is one of the great things that happened to me is, I started an agency knowing nothing about the business, and I'm eating nothing have nothing. It was actually quite stupid, but, you know. But what I did know was my life as an immigrant, that had a family liquor store business. Our KPI was not winning award in France, or getting a headline in a magazine or some bullshit, bottling mix. That was manipulated to force company to spend money on what they believe in, like, archea was selling Pino Grecia. Right. And so having that DNA has helped me the amount of times, I've walked into a meeting where the Millard Brown case study, the data logic study, and the minimum have said everything is phenomenal. And the businesses down seventeen percent is way too often, and somehow we accept that. So I think we have to have far more serious conversation around measurement because we're measuring the wrong things this is we are absolutely somehow, eliminating common sense from the equation. I mean there's a lot. I mean, there's I just think it's fundamentally fascinating. I mean, I don't think agencies are built tool have aligned interest with their clients, which is why you get into weird tactics. I think there's hidden cost and production, which is ludicrous. I mean I don't know. I think the whole thing is that I don't think it's by the way, who am I, I'm one dude? I just think that I just.

Twitter Facebook consultant Pino Grecia Snapchat Instagram France Millard Brown archea seventeen percent thousand years five years
"millard brown" Discussed on The GaryVee Audio Experience

The GaryVee Audio Experience

02:53 min | 2 years ago

"millard brown" Discussed on The GaryVee Audio Experience

"So so, you know, I I always see giggling, I if you care about business, you're gonna agree because all the words out of my mouth are about business. If you're a motion oil about marketing data for the sake of marketing data, you're going to disagree. I just haven't met the person that can pontificate properly. Why if Millard Brown and Nielsen's and data logics or anything else if they were so good? Why do so many of those reports come back within mazing row as yet the businesses not healthy? Getting play signals for more questions. So what I will do. Let's talk future you mentioned that some companies your investment technologies wanted a future frontiers of digital. And what should we I think one thing you'll appreciate I don't like future, quite I don't know. I've had a great career because I act quickly once it happened more so than guests, but I will tell you this. I feel very comfortable with you have to pay attention to Boyce you have to because it's on my key principle. What I talked about in two thousand twelve the reason the lexin Google and apple pot or anything else. That's invented whatever China's up to or if somebody secretly is working on something meaningful the reason it's going to work is it's better for all of us voices faster than texting. People don't call anymore because it's speed not because of respect or tradition. It's time we time subconsciously in a way that you couldn't imagine so voice to me. How your brand sounds is going to be something? I never thought of kind of similar it sound what's the sound. What's the Boyce of? So I think that's unbelievably fascinating. I think you'll be shocked a decade from today. How many people are booking and making businesses buying strictly through themselves, and a voice device in business environments in their car at home in every conference room. This this market will probably be I given its love renovation and speed it's going to be unbelievably powerful and very disruptive. The fact that I genuinely now see a path that eliminates Google search because of Boyce is fascinating to me. But if you look at your six year olds. They're going to be eighteen very quickly and they're being trained to search through voice. Not through text. My six year old son knows everything about sports. He can't read because all he does is talk to Siri and Alexa, all day. And then I get home and have to answer questions about the nineteen Eighty-four NBA finals, and he's got it down. That's something. He would have had a week for five years from they're being trained, invoice. And you're gonna get sucked in. This isn't waiting twelve years for them to be just a beach of doing something we will all be sucked in and so as a professional and looking around the room knowing a lot of you are going to be in the workforce.

Boyce Google Millard Brown NBA Nielsen China Alexa Siri apple six year twelve years five years
"millard brown" Discussed on Marketplace Morning Report with David Brancaccio

Marketplace Morning Report with David Brancaccio

06:09 min | 2 years ago

"millard brown" Discussed on Marketplace Morning Report with David Brancaccio

"This marketplace podcast is brought to you by. Indeed, are you hiring with? Indeed, you can post a job in minutes set up screener questions than zero in on your shortlist of qualified candidates using an online dashboard get started today at indeed dot com slash marketplace. That's indeed dot com slash marketplace. Hello and merry Christmas. This is the marketplace morning report from the BBC World Service. I'm anew on and good morning as you snuggle up to watch your favorite Christmas films later today deal. Even notice the commercials, the BBC's, Victoria, Craig has been finding out how much it costs to spread commercial cheer. And if it's even working there are some holiday ads. You don't forget. The Hershey's kissed that breaks sweat ringing. The final notes of we wish you America Christmas. The Coca Cola polar bears and there again. And of course, red and green Eminem's seeing sat in the flesh. Red and green Eminem never met the guy. Dewey exist. They're certainly memorable. But how much does it cost to include brands in your mind in the UK retailers will spend a record eight billion dollars this holiday season on advertising by comparison? It's projected US retailers spent six billion dollars just on digital advertising during the black Friday and cyber Monday weekend. That's even as the global retail sector continues to struggle against the weight of ecommerce grand page, a managing director at brand consultancy Kanter Millard Brown says the critical shopping season demands higher spending. Now, more than ever one of the reasons why are we seeing levels of spend increase and Susan one of the reasons I think why are we seeing a little bit more product focus advertising this year in recent times, we've seen a lot of ads which taken more emotional approach to building both sales and brands we still see that this year. But there's a bit more focus. I think as people are really trying to get their office in front of the people at a critical tone. So did it work Jemma? Phillips is a thirty seven year old mother of two who says the ads have always been a highlight of the Christmas season. They remarkable especially around Christmas time and the Kahlo out the kind of signifies at Christmas is come in. And I loved that. I used to love it when I was growing up this year. She did most of her shopping online. It's a place. Many brands have focused their attention on targeted ads tailored to people based on their browsing history. It's supposed to increase sales because it gives people exactly what they want on platforms. They're already visiting. So I'm looking at my Facebook feed ni-, I'm just looking at wish shopping made fun for Gemma the targeted ads worked better this year than the high dollar TV commercials. I seen the Mace adverts on apps puppy on Facebook. It's me, and they're the ones I kind of stopped look at and then you squirt across the key for her is making shopping, simple and easy. I shop. What's convenient to me at the time, which doesn't involve spend hours of my weekend. Shopping. The easy thing today is to go fine on clicking up and five minutes later, I've done my shop in it's in the Boissier gets delivered to my door despite its effectiveness and an expected twelve percent rise in digital ad spending. This year, though, kanter's grand page. TV ads are still the backbone of many ads strategies video radio away telling story that perhaps of a channels calm. And certainly we still see those video approaches tell the overall narrative that then other ads spin from the companies that have told the story then back that with other spokes that are using some of that crazy device in the end it all comes down to where retailers can reach consumers and convinced them to open their pocketbooks for just one more gift in London. I'm the BBC's Victoria, Craig for marketplace. Let's do the numbers. Most stock markets around the world are closed for Christmas day, but we still have some stats compiled by adobe analytics up our sleeve one hundred ten billion dollars. That's a record amount of spending done in the US online by mid December. A whopping seventeen point eight percent increase from last year now apart from movies and shopping food is paramount this time of year small artisanal producers are working hard to offer something a little special as the BBC's. Elizabeth Hodson reports. Let's roosting run. An open column out chair a Swiss-born chocolate. Here has a tiny chocolate factory and shop he makes truffles whole chocolate bars, and my personal favorite lacuna chocolates Mushin may over. Over many years ago using them because of the Trump of going to contain any not like the fact, they look really a mate. That's what we sell on metropolis decent. You'll be able to keep your prediction methods to say because it really is it a cottage industries knit offering. We knew because they are quite a number people now want that can goods take Amir because we didn't know we make it some site. They want something a bit different. Then. No, that's. Uniqueness often comes with a price colleagues, Lee, cure chocolates, come out just over a dollar each but small scale manufacturers like central McLaren say the price reflects what goes into the product have family sized Christmas puddings, that's a boozy fruitcake light desert serve eight people and self reflect thirty dollars our regular customers like to know that something that's very traditional like grandma used to how compete with the supermarkets. We don't really compete with the supermarkets I'll customers come back each year. And really that's how Christmas putting business has. He moved over fifteen years. We sell Christmas puddings to home. Call thailand. France,

BBC Kanter Millard Brown BBC World Service US Eminem Facebook UK Dewey Jemma Susan Craig managing director Phillips Victoria Elizabeth Hodson Mace thailand
"millard brown" Discussed on The GaryVee Audio Experience

The GaryVee Audio Experience

04:14 min | 2 years ago

"millard brown" Discussed on The GaryVee Audio Experience

"Depending on who you listen to. 'cause it's a private kind of thing company is doing anywhere between three to six billion dollars in revenue which is probably the closest thing to any kind of conceivable threat to Amazon in the world wish is doing three to six billion dollars in sales. They're spending ninety eight percent of their money outside of a Lakers, Los Angeles, Lakers. Patch on the jersey and the McGregor Mayweather fight. They bought the corner outside of those two activation 's they were spending ninety eight percent of their money on Facebook ads wishes founders are engineers from Google that worked on the Google Edwards product wishes doing three to six billion dollars in sales and more than half of this room this room, not some fucking random hundred people on the street in Lund. This room more than half of the people. Don't even know what it is. That is the punchline. Thank you. I think why it's the punch line. For me is I have empathy to why that is. One of the biggest mistakes that people make is they make decisions in a focus group of one. I have never made a businesses you into my life based on my own behavior that is laughable stupid and just naive at best and ideologically kind of like, it's not a good idea. And so I'm fascinated by how many people go into rooms and say, Gary, you're right. My fourteen year old daughter uses Instagram. Great, John, it's this is not about you or your three friends or your seventeen year old niece or like what your grandma did yesterday. This is fucking data at scale. This is black and white happened. This is not happening. This is incoming ninety plus percent of the fortune five hundred CPG brands or declining and market share in their marketing behavior, eighty percent of their spend is either on television or programmatic digital which is. Digital two thousand six this is not confusing. Meanwhile, Jim, shark and fashion Nova and Lola and movement watches are going from zero to twenty five fifty one hundred five hundred million dollars in sales on one hundred percents spend on influencers, Facebook and Instagram. This is not subjective debate. Like if a video is funny. This is what's happening in the business world. Now. Just as an observation because it's funny to say Facebook has done an unbelievably poor job in showcasing the people that use the platform properly in chasing, the BMW's and McDonald's and Porsches and GE's of the world companies that blindly work on things that have nothing to do back to the prior presentation with actual business, but this entire industry that I've come to love trades on either. Subjected ego opinions or complete horsh shit metrics included in Horsham metrics are things like data logic the way that I sold Facebook finally to corporate America because they finally found a report that they liked even though the row as on every report of data logics is so phenomenal. Yet, the business did not grow data. Logic is Facebook's version of Nielsen's and Millard Brown, an internal. M's that don't take inputs from Facebook, and all the other currency that people aren't trading on that has nothing to do with the actual business. I'm fascinated by this because it is not very difficult to do an AB test. That does a hold out cluster that can prove to Nestle's if their ads on Facebook versus their ads on television or driving sales at Tesco or Sainsbury or WalMart. You can do it. If you actually cared to do it. This is a remarkably interesting time, I want to remind this very smart room that the number one advertiser on Google during the five to seven golden years of it being massively under attention was a company.

Facebook Lakers Google Mayweather Amazon Los Angeles Nestle Gary John Lund WalMart Jim Millard Brown BMW America Tesco Nova GE Nielsen Sainsbury