2 Burst results for "Michael Tiffany"

"michael tiffany" Discussed on Bitcoin Audible

Bitcoin Audible

05:02 min | 1 year ago

"michael tiffany" Discussed on Bitcoin Audible

"The end of time and indeed. As far as i've seen none of the stolen bitcoin have actually been spent in any way. There's actually entire ecosystem around. Bitcoin websites mining pools and the like all of which would have to stamp their approval on a transaction involving the obviously stolen funds. None of which has seemingly been asked to and that's interesting because possession of stolen property is in will forever be a criminal offense and nothing is more probably stolen than the cryptographic taint of a transaction with money from a stolen account concentration of authority. I actually have no idea what will happen when these chickens come home to roost right now. Everyone wins hoarding. Bitcoins is probably the optimum strategy. Even if you didn't steal them people who were robbed move on with their life in normal circumstances and the ecosystem can pretend things are better now. The official truth of what money has changed hands is really in the hands of less than five or ten organizations and that's being generous it's somewhat the case that if those actors really anger people the flare up could create a sort of cryptographic enforced uprising whereby a new set of actors takes majority control of ground truth but the power of the masses is only shrinking. Bitcoin made a technical choice. During its initial design that allowed some people to do far more work than others simply by having a graphical accelerator or even by designing custom hardware. This is the precise capability that large financial actors and nation states have above and beyond. The private sector's capacity to produce. And it's not obvious that even the bitcoin developers have the political ability to override a technical choice that would also harm the technology's largest public players. I provide these details to make it clear. The bitcoin experiment is not complete. There is actually quite a bit of interesting work to be done. And it's not at all clear but the future holds for the technology much. Thanks to michael. Tiffany and ash cobb. With whom many of these.

Bitcoin ash cobb Tiffany michael
The Changing Economics of Ad Fraud

AdExchanger Talks

08:20 min | 1 year ago

The Changing Economics of Ad Fraud

"The same way that goldman is making a little bit of a new bet and clear. Sky and nitrogen are very security focused. There's a little bit of a new focus for white ops. As well brian i mean you're you're moving beyond just bought fraud in advertising and I interested to learn. I didn't realize this was such a big thing. But i guess it's just because it's not something i focus on that fraud in music streaming for example is a massively growing problem because if you can boost the number of listen than if that's really helpful For for whatever reason you can explain it and so a little bit about that sort of thing and some of the other new areas of focus for you guys beyond advertising. Sure we'll to to tell you about that The expansion that's happening now Obviously take you back to twenty twelve through twenty fourteen win when you and i first met the in the summer of two thousand twelve attracted us to botnets in net. Detection was the officer vacation. That were were the kind of force multiplier behind a variety of different kinds of cybercrimes Secretary that win done in onesies and twosies just be a nuisance become a multimillion dollar cybercrimes when you can scale them up by using home in japan and in the early days in fact if you look at our earliest patents. You'll you'll see that. There is no reference to advertising Were were really thinking about financial services actually It was it was in the pursuit of the investigation into that theory that that bought nets were a critical layer in other ways. Different crimes that we discovered the surprising scope of ad fraud. And that got us curious. We we were wondering how big of a problem it really was in. And so the genesis of that great study with the and Was was not just to raise awareness of the problem marketers. It was actually to just do the the best scientific study we could to try to quantify. Just how big of a problem. This was to see if it was something that we white up your take on 'cause the the founding ninetieth white ops is steph fight cybercrime economically. We wanna take on those crimes of scale and making them substantially less profitable so we should start with the ones that are the most profitable and i. I don't think anyone knew exactly. How big of a problem at really was in in specifically the the botnets scaling fraud. So in we didn't either we really just trying to find out in then that turned out to be a big big problem so it therefore deserved our initial focus fast forward to today I think is that the the whole industry has made remarkable progress The awareness of the problem led to collective action That collective action has led to a number of victories including a remarkable number of of industry collaborations to not just sort of fight off ad fraud but actually dismantle ad fraud operations in so while that fight is not complete I think that we you've really turned the tide in important ways and and so therefore now is the time to expand our reach so we can do the same sort of thing for other categories of victims. How has the tide turned. What are some examples. I guess beyond the greater awareness and collaboration among advertisers and publishers and a new trade organizations companies like yourself. Because collaboration is is great is a great thing but then you always have to think of a parallel. I actually think of fraudsters collaborating. I don't know maybe they have differences. They build their own technology so it almost feels like there are always equal and opposite reactions to action and so of course that's the classic arms race kind of You know reference that everybody makes but where where some specific areas of progress. I'm glad you asked Win win when we started and and and even for the early years afterwards it was relatively easy to purchase traffic for your website. You can just by visitors as visitors. Were on tap. There were wide variety of vendors of traffic The that you could pay via credit card or paypal And just turn on the traffic spigot and with this meant is that websites large and small that wanted increase visitors in order to up just over at more bidding opportunities or maybe to fill special kinds of orders. could could always turn to these traffic sources to fill any kind of order on demand That problem was pervasive and it was widely predicted. When we started that we would not be able to solve that problem that we'd have no impact on it because of a perverse incentives across the the supply chain now. Those vendors are gone It it used to be as easy as doing a google search to find traffic vendors That they weren't even on the dark web. There were many that were simply on the open. Web And would accept payments credit card The the trade and traffic has not been eliminated but it is substantially harder to to buy traffic It's substantially more expensive to to buy realistic looking fake traffic. That'll actually get the by your paid And what that means. Is that ad fraud to those players. Those traffic arbitrageurs ubstantially less attractive crime. It's it's harder to do and and you make less money doing it. So fewer people are doing it the win when you hear talk when you hear kind of cynical talk about arms racists. That'll never and about games of lacombe. Oh that will never end I think those simplistic metaphors miss an important winning condition. Which is maybe. We can't make this kind of fraud. Technically impossible but if we substantially reduced the incentives just make it less profitable. Fewer people will want to play the game And that's been happening. Unfortunately as saying a. The job's not done because while we've we've driven a lot of that fake traffic and traffic arbitrage out of markets and environments. That were absolutely right with broad lake. digital video You certain fraud operations. And even new ones have had just sprung up in In new parts of the digital ecosystem. So so i don't mean to paint an overly rosy picture but but there's simply no question that on an economic basis we've substantially improved the landscape over the past several years.

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