20 Episode results for "Michael Eisner"

Episode 223: Rule of Repetition

Marketing Above All

09:20 min | 1 year ago

Episode 223: Rule of Repetition

"The Broadcast catch why. From the chicken wing capital of the World Buffalo New York. You're listening to the marketing above all podcast. Your source for all things well marketing and total world domination. This is marketing above all, and this is your host Michael. Hey there and welcome to episode two hundred and twenty three today's topic is all about the rule of. REPETITION. So. There's a few tactics and strategies when it comes to marketing. That, really make a massive massive impact. And marketing repetition. Is One of those. So I like to use the example of children and kids, so they're really instinctive about this whole rule of repetition. It's like this marketing secret that every child knows and I WANNA. Make sure that you know about this, too. So it's like my Mama. I'm or Dad Dad. Can I have an ice cream? And they ask again can I. Can I can I please? It's been. So long I'll be good. Just give me a dollar and I won't ask again pleat and they continue. To go and go and go and go I. Mean I know that my kids do this with. Ice Cream they do it with things for fortnight aged. Let me by this thing for fortnight's and I won't ask again and then the week later. They're asking again. And when I've looked at. Some of the most successful. Businesses is largely due to their marketing. It's been that they have. Regular. And repeated strategies, so they're being executed day after day or week after week so if you use the example of postcards which I've talked about. Quite a bit in the past of offline marketing direct mail that it's much better to send. One Postcard two thousand people four times than it is to send one postcard to four thousand people. And that instinctively a lot of people think that while. Wouldn't it be better if I get my message in front of four thousand people rather than getting my message in front of one thousand people. But the data is always in favor. Of those one thousand people seeing your message four times and having better response rates. It's this whole piece of repetition. And it states that people will start to St- respond. To repetition. So think about I mean all those times with your kids for example where they're asking for things I, mean even in the grocery store aisle, and it's hard to refuse the repeated requests when they're just asking asking asking. Why not take the same logic? And apply this. To Your Business. You WanNa make sure that whatever the marketing you're executing. You have the structure out so then it's part of a bigger. Campaign. So, if you look back at the postcard example, I mean one mailing just once it's. Really, going to get very little attention for more than a minute, sometimes even a second, and that's if they even. said it. And if you think about it, I mean. How many times have you seen the same TV? Commercial over and over and over and then maybe one day it just finally clicked. It finally clicks. But YOU WANNA. Make sure that your continuously. In front of Your prospects. Now with this whole piece of. This being part of a bigger campaign. That is really where things start to get exciting. So. Let's go back to the direct mail example, and let's say you're sending a postcard. Maybe you own a cleaning company and you wanted to try marketing to a new neighborhood. So. You're initially say well. I'M GONNA do. This one thousand four times, so you structured out maybe every two weeks. So for two months. They're going to get a postcard. That's going to be very similar if not almost identical. To the first one that you sent. So, you're already going to have a up against someone that is not doing it. More than once. But what it's also doing is it's giving you. Credibility. And it gives you this credibility because. As people continue to see it, it shows. That, you're investing in their time and their attention. And after they see it more than once, and maybe they don't need your product to your service right away, but they'll often end up hanging onto that postcard for example. so that repetition will start to drive results. But as you look at this as part of a larger campaign, that is really when your results will start to skyrocket. That you then think of the Postcard Series As one kind of COG in a wheel. and. Then you look at well I'm GonNa Market to that same neighborhood, but I'm going to leverage facebook ads. And, then I'm going to market to that same neighborhood and I'm also going to leverage. Youtube ads. And then I'm also going to make sure that those direct mail pieces. The four postcards go out. Maybe I'm even going to put up a billboard nearby. I'm going to flyer that neighborhood. So now what you're also doing is not only. Are you having that repetition rule? But you're building in all these campaign components in campaign. Assets so that they're going to see you. Everywhere, They're literally going to see you everywhere. They're going to see you in their mailbox. They're gonNA see the flyer hanging on the door author mailbox. They might be driving to work and they're going to see your billboard. They're going to be on facebook throughout the day. They're gonNA see your Ad. They may want WanNa Watch something fun on YouTube. They're gonNA. See Your Youtube in stream ad. And then once they've interacted with one of those online methods. You're going to retarget them using Pixel. And, then they're really going to see you everywhere. When you put this type of campaign together. It literally is game over in a good way for you and for Your Business. It becomes close to impossible for your business to be touchable. When. You're everywhere that that prospect is going literally everywhere. You will find that your income and the business income is going to be directly tied to how many people are seeing your message and how often? The more people that are seeing your message and the more often that they're seeing your message, the more income you will receive. Plain and simple. If there's two identical businesses, similar products and services similar type of brand story. So. There's really nothing that's vastly different. Prices are similar. The business that's doing more marketing on a more regular basis will outperform the other business. Assuming that everything else is equal. The business. That's taking this stuff much more seriously and they're knowing that it's not short spurts. That are going to allow you to win the race. This is a marathon, not a sprint. You need to be doing this stuff day after day after day. In a few focus on the rule of repetition, your income will rise. Get out there and take some action today. Michael Eisner signing off good morning, good afternoon and good night I'll see you back here tomorrow. Thank you for listening to this episode of marketing above all right now get out there. Make a chain and take some action. And Hey don't forget to leave a five star review until all your friends. This is the greatest marketing podcast ever. Ever. We look forward to seeing you here tomorrow.

YouTube Michael Eisner facebook New York two months two weeks one day
Why I Just Bought A Stock Called MUDS and How It Will Help Me Own Topps!!!

Paul Hickey's Data Driven Daily Tips

03:50 min | Last month

Why I Just Bought A Stock Called MUDS and How It Will Help Me Own Topps!!!

"What's up everybody. I'm paul hickey. With no offseason dot com and. I'm happy collecting. i hope you are too today. I'm gonna talk about something a little bit different now. I am a huge sports card collector. Who just got back into the hobby. After about a thirty year hiatus. I wrote a book about it. I'd love to send you a free copy go no off-season dot com slash free book to get your free copy of my book called what to do after you find your old sports card collection. The middle aged dudes guide to selling old sports cards again. That's no offseason dot com slash. Free book. I will send you a copy of my book like i said today. We're gonna talk about a little something different. So why did i buy a stock called mud's. Mud s first of all. I don't even buy stocks. This is literally the first stock i've ever bought. Secondly i'm a proud cash holder alec to hold all of my family's money in liquid cash ready to go and that doesn't mean i literally have stacks of cash lake floyd money mayweather laying around. No i have it in my money. Market account lastly. I know nothing about the stock market nothing. I've always been deathly afraid of it. I don't want the stress of watching my money. Go up and down minute by minute. I definitely wanted in my bank account. Why did i buy stock called. Mud's michael eisner. The owner and ceo of tops earlier. This year there was an announcement about tops going public. I thought this is a chance to not only own tops. Parts or nfc's but actually own a piece of the tops company other companies that i'm interested in investing in but can't like say collectors universe there now private like panini which has always been private and like dapper labs which is another one that i have my eye on. I can't invest in them because they're all private will tops is going public. But why did i buy a stock called mud's well because i learned about something called a spec especial. Acquisition company is a publicly traded company that merges with a private company. Taking the private owned company public instantly. So what's going to happen is that mud's is going to merge with tops now mud's is just the ticker symbol for mudrik capital madrid capital. They spec a special acquisition company. They're going to merge with tops likely sometime between june and october of two thousand twenty one and when that happens mud's will become top t. o. P. it'll officially become tops. Michael eisner will still be in charge. Now this is not investment advice. Okay i am not an investor. I am not a stock market trader. I am not giving you investment advice right now. I'm just telling you this piqued my interest. Because some reading. I did told me that tops going public is actually one of the first times that an already profitable company is going to have an ipo. Now the only difference here is they're not gonna have an ipo they're just going to merge with mud and they're going to instantly be tradable on the market as top gop. So that's why. I recently bought stock called mud's mu d. s. mudrik capital soon to become tops. Really really excited about it as a collector hits an astrologer for me as a businessman. I think this is just the right. Play their an ardy profitable company and so hopefully later this year i will actually own shares in tops right now. My shares in a company called mud's this is not investment advice. But this is why. I a stock called mud's i would love it if you left some thoughts in the comments and subscribe to the channel. And of course you can check out more at no offseason dot com paul hickey. I'm happy collecting. I hope you are too banks and have a great day.

paul hickey michael eisner mudrik capital madrid capital alec nfc mudrik capital gop
Episode 152: What to do if your offer stops working?

Marketing Above All

09:42 min | 1 year ago

Episode 152: What to do if your offer stops working?

"The cash from the chicken wing capital of the World Buffalo New York. You're listening to the marketing above. All podcast your source for all things well marketing and total world domination. This is marketing above all. And this is your host Michael. Hey there and welcome to episode one hundred and fifty two. Today's topic is this market. Sediment so a lot of people have been asking lots of different questions that start with. Should I pause? Oh my marketing. Should I pause my business? Lay people off changed my offers. What do I need to do? In these turbulent times and I'd like to look at and start with. What are you putting out to the universe? And there's I guess a little bit of a technical phrase because it's not that widely used in kind of the small business local business space but its markets sediment and that really is. What is the mood? Typically of the financial markets and that general feeling. Because there's a lot of things that are tied to the stock market directly and surprisingly I say surprisingly but I guess as I'm thinking about this out loud. Maybe it's not that surprising that people's highs in those are often judged often by the stock market. But when I look further about can of the market sediment I'd like you to kind of think outside the box and really look at that concept as your industry sediment the niche sediment the sediment of the times and really you need to put yourself in your prospects and your customers shoes to start to think about. What are they feeling rate? Now what are they? Feeling? What are they thinking about? Literally as their pillow is hitting the bed and what I want you to do is to take a step back and look at all the different marketing that you're putting out there all the different offers that you're putting out there and I will tell you that the offers that we were using for the businesses that we work with as well as our offers that we're using to generate clients. I mean those have completely stopped working and initially I was like well. Aren't people still buying? Why would things just completely stop working? Even though there's a crisis all around us I was still a little bit shocked. That things literally overnight kind of it. Just that switch got flipped and the biggest word in all of this fear now again. This is not a debate of the seriousness of anything going on that. That's not what this is about. This is all about. How can you get a feeling of what is going on? What is the sediment in your marketplace in in your industry that then can be translated back to your business and your marketing so for example if you run or work at a local financial like a credit union you might have been able to use an add a month ago. That said two point nine nine percents. Apr New Vehicle Purchases. This is the best rate of the year come in and qualify etc. So you could have used that with great success but if you start to look at what is then the sediment of in the Credit Union space. They're called members. What is the sediment while people? They're probably putting their head on the pillow at night wondering. Do they still have a job? Are THEY GONNA lose their job. Can they pay the mortgage? Do they have enough food to feed the family? Is someone going to get sick? What if someone gets sick? If they're nearing retirement age and they didn't necessarily balanced the portfolio flawlessly. There are people that have lost insane amounts of money and yes. It will recover. So maybe they're thinking well now. I've got to work another five years. You have to look at that sediment and then leverage that to tweak your marketing message and to tweak what you're putting out to your audience marketing is completely a game of knowing. The biggest fears the biggest desires. The biggest challenges. All those things that are making it. Tough for your prospector. Customer to to feel fulfilled into feel relaxed and at ease and it just is one of those things that when something like this happens there sediment and their feelings change literally overnight where everyone was happy and getting ready to plan vacations for the month of April which tends to be one of the biggest vacation months around Easter and things like that spring break to holy crap. What do we do now? So if you want your local business to continue to remain functioning to continue to stay top of mind and to really continue to position yourself as a leader in this particular industry whatever industry you're in here you need to leverage that sediment in call it out you need to call it out and you need to tell people that this is a in the blank show like this is absolute chaos. And I'm sure that your Really Nervous and I'm sure that you're worried about this continuing to negatively affect your business and you might even be desperate and you're probably scared that this whole thing is going to get out of control and it's going to destroy you and your fill in the blank now. If you saw what I did there is. I wanted to call out the fear. If your prospect is operating from a state of fear they are not going to take action with you regardless how small or how large purchases. You need to call it out. You need to lay it on thick and can have almost drive a stake rate through the heart of those fears. Let them know that you're in tune with that now. What you'll notice that I didn't do is that I didn't say I know that you're scared to death. We are also you need to come from a place of authority and to know that this is all about them all about them. You need to be very empathetic at this situation and at this time but I need you to be a realist of everything. That's going on all around you so if you were to come to me and say Michael. My marketing message is not working Michael. My Ad isn't working. The door hangers. We just put on a neighborhood last night normally eat. They have thirty calls. And we've gotten zero calls. I want you to pivot your messaging. Call out their fears leverage empathy and that will start to position. You more appropriately in from there. You can then find a way to work together. Find a compromise. Find a way to kind of move that needle forward. Hope you're doing well hope you're staying safe. I will see you back here tomorrow. Michael Eisner signing off. Good Morning. Good afternoon and good night. Thank you for listening to this episode of marketing. Above all get out there make a change and take some action and hey don't forget to leave a five star review until your friends. This is the greatest marketing podcast ever ever. If we look forward to seeing you here tomorrow.

Michael Eisner New York five years
156: Direct Mail Is HOT Right Now

Marketing Above All

09:24 min | 1 year ago

156: Direct Mail Is HOT Right Now

"The cash from the chicken wing capital of the World Buffalo New York. You're listening to the marketing above. All podcast your source for all things well marketing and total world domination. This is marketing above all. And this is your host Michael there and welcome to episode one hundred and fifty six. Today's topic. Is this direct mail at this very moment in time is literally on fire literally on fire. Now if you think about the nature of direct mail it is one of those up and down tactics that can be seasonal. It can be depending on just the Times in general. It's had really low response. Rates better rates. But I've been saying for the last six months. That direct mail in general has been improving as tactic. But what I've been looking at recently is just analyzing the behaviors of people that are literally stuck at home with the only thing to do is to really work and be with your family. Not that it's a bad thing but they don't have a ton to do. What are they GONNA do if they're not going out there not going all around town etc etc. Those little things like going and getting the mail become so much more impactful that they're kind of like a micro moment so to speak and because people are so bored they're literally going through and almost digesting everything that's in front of them so if you now know that you have a lot more of their intent of their attention at this very moment in time this is the perfect time for you to look at deploying a direct mail campaign and I will tell you some of the campaigns that I've seen as of late our complete miss. The reason that there were complete miss completely goes back to one thing that is the languaging and the market sediment so religion to the market sediment episode. If you have not listened to that if the message that you're sending is the same thing that you did last year it's not going to fit at this very moment in time. Plain and simple. It's not going to fit. Do not send it. I don't care if you have ten thousand fliers that are left over from last year. Save him for next year. Your messaging has to be on point so step one before you listen to the rest of this as make sure you listen to the market sediment episode and you get clear that your messaging has to be on point otherwise you might as well just burn the direct mail before you send it so when you've got your message down and I'll tell you one message that I thought was spot on perfect I have a couple of those mypillows. You've probably seen some of those infomercials the pillow that supposedly never like ghosts flat and you can adjust it etc etc and because I bought them. They San probably every other month essentially the same postcard. Which is the right thing to do. You don't WanNa keep changing the message. And they stay up with their frequency and I haven't purchased anything but the messaging that came in yesterday was vastly different. The message said something to the extent of It's a healthy pillow. You can sanitize it as much as you want. You can put it in the Washer. You can put it in the dryer. What other pillows can you do that with? They completely pivoted their message. And they didn't call out the crisis. The Corona virus or anything like that but they pivoted their message which actually got me to take action. Because I've been thinking of buying another one now that's just me. Obviously but if they know that people are going to be looking at their mail now more than ever why would you not want to turn up the heat so if you have a business that has the you've got something that you can offer that doesn't necessarily have to be a sale but at least at some kind of first step? I would encourage you to look at what type of direct mail you could do now. The beautiful thing is in the past. I've always suggested lumpy mail. So sending out mail. That has a Trotsky in it or keychain or a pen or something and it's not necessarily that you're giving away keychain but rather the piece of mail has a little bit of noise to it and people are like what the heck is this. It sparks curiosity but you can even get away with now doing some postcards with using a company like Postcard Mania. I'm a huge fan of literally just using regular envelopes and a one page letter for example. But if you now the messaging and you give them some kind of next step next action but here's the key. Here's the biggest thing to to all of this after you nail the market sediment and that offer piece is you need to have some kind of risk reversal. You need to have some way that they have an out. So example in some states landscapers are essential non essential varies state by State County by county. It seems which is beyond me. So let's say that you're I'll play out bowl scenarios your essential or you're not essential if I was considered essential. My direct mail piece would probably look something like let us take one of the hassles away from you during this crisis Normally we do ten percent. Were doing twenty percent off this year. And we're giving you your first month of free cuts or something like that. I'd give him an extra bonus And I call out something that ties into the sediment the second one is if you're deemed non-essential what I would do is put out something a similar mess similar message. But you'd have a section about We wanted ear spring clean up. And if you put a deposit down and if we can't get out there because you don't reopen will actually refund it Plus an extra five percent tour will refunded. Plus we'll give you a month of XYZ. People are very very nervous to spend money right now and it's not because they don't have it because there's so much uncertainty should they go by the car now or should they buy the car later? Should they do their own landscaping or hire a company that they've been doing for the last ten years like people are very cautious to spend anything right now but if you do a complete risk reversal or if you find a way to do something now which is kind of that? Hold down sell the up sell at the so that I did a few days ago. You're able to take whatever they spend now and then reinvest that so to speak into future products or services. So you might say. I know that you haven't done a spring clean up with us but if you do a spring clean up for four hundred dollars will come in trim all your trees. Polo your weeds. We're GONNA save you that stress because you have enough right now and we'll take two hundred of that dollars we're going to apply it to cutting your lawn which is essentially. GonNa give you the first month. Free like those kinds of things. The risk reversal. You you gotTA show how you're stepping up in helping. You gotTA show how you're doing that so my message free today is what kind of direct mail can you execute quickly? Not In three months but like in the next week or to get something out there. Get your message out there. Stay top of mind Michael Eisner sending-off good morning good afternoon and night. I'll see you back here tomorrow. Thank you for listening to this episode of marketing. Above all get out there Mak- change and take some action and hey don't forget to leave a five star review until all your friends. This is the greatest marketing podcast ever ever. If we look forward to seeing you here tomorrow.

Michael Eisner New York State County Trotsky four hundred dollars twenty percent five percent three months ten percent six months ten years
Episode 109: Tik Tok Famous

Marketing Above All

10:19 min | 1 year ago

Episode 109: Tik Tok Famous

"The catch why from the chicken wing capital of the World Buffalo New York. You're listening to the marketing. Above all podcasts yours source for all things well marketing and total world domination. This is marketing above all. And this is your host Michael. Hey there and welcome to episode one zero nine. Today's topic is this tick tock famous. So Tick Tock is continuing to explode as a platform. I've done a couple of episodes so far on. Tick Tock and of giving you my insights but I still continue to get questions on is tick tock the right platform for my local businesses now. A good time Audi. Become Tick Tock famous so I I WANNA give you a variety of insights and what I'm seeing what's working and what's not working with. Tik Tok so the first thing that you have to keep in mind with Tik. Tok is that it's still a brand new platform. I mean not a platform that has been around for fifteen years and when I say brand new yes it was rebranded. In an IT's kind of in that infancy stage in the sense of. It's still trying to figure itself out in users are still trying to figure it out and what type of content is going to continue to play the best and all that good stuff so it's still a very very new platform and what I've always loved about. New Platform says yes. It's always a good time to kind of get in at the ground level while organic reaches really really high in that has been the big advantage right now of tick tock as that because it's so new and marketers haven't ruined it yet so to speak. They're really just focusing on allowing people to come on and just create content so it's perfect for people that have the time to be creating content in what I'm finding from a content standpoint. Is that the stuff that really is quote unquote going. Viral tends to be funny stuff. I mean dancing videos some motivational stuff. And we'll get back to that piece but not a ton of motivational stuff. More of just the funny stuff so what? I'm finding for people that are I. Guess Becoming Tick Tock. Famous that speak. Because that's always a question that I get. How do you make something go viral? How do you become tick tock famous? Really it's finding videos that have already become famous and replicating something very similar and then using really good hashtags mean. That really has been the secret for. Tick Tock like they're people that that are becoming tick tock famous by just looking at what are all the trending videos okay. It's this fun dance okay. I'm going to go do that dance. I'm going to use some Hash Tags. And then if you get featured in that little section where where? They're showing all these different people that you should go and take a look out all of a sudden you're getting one hundred thousand views for video and that stuff is happening all day every day. So becoming tick tock famous candidly at this point in time really. Isn't that challenging? And what I may do just for fun is embark on a journey. Can I do that from? Scratch document the whole process however the types of businesses that. This podcast is geared toward our our local businesses. So when I look at is tick tock the right platform for you. Should you get in now when the iron it is hot? And it's your ground level type of stuff. The answer that I continue to really push back on is in most cases. The answer is going to be no a- A lot of you are continuing to all. Why shouldn't they get in when the time it is is perfect you surely can however if? I then go. Look at your website in your facebook page. Instagram page and your youtube videos and your content strategy senior blog. Are All of those going to be like better than anything. I've ever seen. Are you consistently posting one? Two three four five times a week on your blog. Do you have ten fifteen videos a month going up on Youtube. Do you have three or four five posts a day on instagram with Great Hash Tags? Are you doing that stuff consistently what I found with business owners and again? I've got the same thing as that. You have that Shiny Object Syndrome. Because now you're you're hearing all about tick tock and any time that. I started getting emails and text messages from our clients that say. Should we be Tick Tock? I know that I it's everywhere and really quickly adopting because a lot of these business owners. They wouldn't know the first thing about talk but if they're hearing about it and saying should we be on it that I know it's starting to really hit the masses in for most of these clients. The answer that I've provided back is no and let me tell you why and it's not just do you have all those things. I just rattled off the top of their their game. I go where the attention is. And yes there. People that are extracting value by way of dollars. And things like that from Tick Tock right now but when I study and look at the types of content and the types of videos as of this moment it's funny stuff and fun stuff and yes. There is some stuff on motivation like I mentioned earlier. And there's some marketing tips and things like that. But let's say that you're a local dentist or local chiropractor and I've seen a lot of shows on youtube. There's one guy what are the heck. Did they call him? I crack addicts or something like that. I think is his channel and he's got millions and millions and millions of views on his chiropractic videos. And what's interesting for him? Now is that he is getting patients to fly in from all over the world just to experience. I mean an adjustment from him which to me just seems crazy because his market is is local to local market it. It's it's not a market all across the US. But now what he's doing is he's getting ads and making money from ads and all those different kinds of things. Sa- Tick Tock. It is still a very very similar channel in the sense of. You're going to get hundreds of thousands of views and things like that but those views are largely going to be from people all across the world rather than local if you're targeting local people as a local business. This is not the best platform to be investing your resources now if you WanNa play around in your spare time indecent fun videos and things like that more power to you but I would much rather see those efforts put into targeted videos. That can be then repurpose three four five six times for example. I'd rather see different types of things to actually help propel your efforts locally now the other thing that I can only tell you is the way that I always look at a platform is do. I have other clients that I've been able to make our why hard. Roi from in the local niche. And the answer for me right now is no. I don't have anyone that I'm working with anyone that I know of that. As a local business that is making money off of Tick Tock for their local business as of this second. So do you WANNA become tick tock famous. If that's the business that you want to get into go create some fun videos find. What's trending already get some good hashtags and it often will happen. It's very easy time to get in on that platform right now. But if you're a local business I still at this time. Can't justify telling you to get in on this platform heavy it. Just it doesn't make strategic sense. Hope you enjoyed today's episode. Hopefully if you want to go out and get ticked famous you can make that happen otherwise keep cranking on the tactics that work each and every day Michael Eisner signing off. Good morning good afternoon and good night. See You back tomorrow. Thank you for listening to this episode of marketing above all now get out there make a change and take some action and hey don't forget to leave a five star review until all your friends. This is the greatest marketing podcast ever ever ever. We look forward to seeing you here tomorrow.

youtube Michael Eisner Audi New York facebook US fifteen years
#19 Star Tours: The Adventures Continue Companion

The Ride Through Pavilion

1:05:24 hr | 2 years ago

#19 Star Tours: The Adventures Continue Companion

"Disney charging our casts goes from room to. Rise. Size. Welcome everybody. Haired to sing. Hi, I'm wearing Disney shirt. I'm Jeremy, the you're listening to the ride. Through well pavilion, hot cast. This is the podcast takes you on a detailed, right? The of your favorite Disney attractions. You can experience that magic no matter where you are. I am one of your host. My name is Jeremy. Amy. I'm funeral and some around here is leeann he is our special needs adult son. And he loves going to Disney World just as much as we do. And he loves all the attractions, just as much as we do. But he's unable to express those opinions on Mike. And so we're going to be doing that for him throughout this podcast. And this week is a companion episode for last week's episode which is star tours the adventures continue. Now, those of you with a keen ear will have picked up on the fact that every single time that we said the name of this attraction, we got it wrong because we kept calling it starts towards the adventure continues. And then we, we paused for second. We said is this is this what it's called, and then we determined. Yeah. This is what it's called. But that's not what is wrong. It is star tours the adventure consensus continue. No, you got it. Wrong has down here. It says the adventure continues. Yeah. That's incorrect. Also wrong highlight this is what it is. So this is a right through of this companion episode to star tours. The adventures continue. But before we go any further into this companion episode, which, by the way every other week when we're not doing a detailed right through of that attract of an attraction, we take take a time we take time to do companion episode and talk about the history and the secrets and all that good stuff about that. Actual Easter eggs, Easter eggs, we go into great detail. But this week we have two very special things happening, and I'm trying to decide which one to talk about I and I think you're going to talk about this, which is we have a special guest today. He is Amy's brother. He is my brother-in-law. He is feeling and LIAM's uncle, please. Welcome uncle Jeff mckerrow, everybody longtime listener verse time talker. So the reason we invited Jeff on this one is because he's visiting us from flagstaff Arizona. Arizona, not flagstaff Montana, now, New York and. Jeff, and I have always shared a very deep love of not only for each other. But for Star Wars, and in that order in that order. So I thought it would be fun. Jeff definitely has experienced star tours in the past Disneyland, but certainly he can. He can appreciate all the weird stuff. We're about to talk about NC regarding the, the history of star tours super excited. Be here. Thanks guys. Yeah. You bet you bet the second the second thing that's happening. The second special thing. That's happening. Is that today the day, we are recording this episode and the day, we are releasing this episode, which is all in the same day? Today is Amy's birthday? I was trying to think of how to sing the birthday song to fame of Star Wars. As far as we'll go powered in youth. This mike. Birthday girl before we get started on talking about the history of star tours tells about where people can see us on the socials all them just list, those two things, okay. I it's my birthday and then. Second is I like to be social, and so have a couple of places. There's a the star tours. Related pins, on Pinterest at ride through pavilion. Most of our stuff is that ride through pavilion. So pretty much if you like try to sign onto anything try to sign on blue. Try to sign onto at ride through pavilion, starting with anything except for Twitter which is at read through pod. You could not have said that any clear. So thank you for that. I know. Oh. And if you have a chance, if you if you are able to please read our podcast, because it gets the word out about how awesome my family is. And how awesome Disney is that's what you're here for listening to spread the word. But how awesome our families? Thank you for that. Listen, guys. I think we've done all of this business. It is time. Would you like to know another thing? Yes. Yeah. Magic moment share moments with us on the phone number six seventy six five three two zero two zero the catching six seven eight six five three two zero two zero. And of course, what we mean by magic moments is that we want to hear your stories. We've set of a voice mail in which you can call in. And if you've had a special experience and you have a story to tell regarding that experience at Disney kind of one of those extra magic moments. We want to hear about it. And if if you do that there's a good chance we'll play back on this podcast. So and guys can I say require I've listened all these and this is my magic moment. Oh oh, shucks. Well, gosh, cool. Thanks there. It is. Let me say that. So without any further ado, let us daig deep into the history in a galaxy not so far away, but in a time kind of far away. Let us go back to the nineteen eighties and talk about the history of star tours. Love that music pretty awesome takes me back, so. Oh, wait. Hold on. Thread, into Antena wing swinging totally. Yeah, this is good. Steph builds. Oh, there's that brings. So let's jump right in the story of star tours besides the obvious of it, starting in the nineteen seventies in the mind of George Lucas, because there were some films made before this attraction ever came about. We do go back to the year, nineteen Eighty-four and by nineteen Eighty-four Disney had already been exploring ways to use motion simulators in an attraction. They, they at that at that time he Tony. At that time, these motion, simulators, were being used, of course, simulations for training, the military, and so in pilots as well, commercial airline pilots, but of course they saw early on the potential. They just didn't know what they wanted to do how they would use it in attraction. And in fact, one of the biggest one of the biggest. Potential that they saw for this, the use of this is to use it for the, the cult hit black hole, which at the time it wasn't a cult it, it just was a wasn't a very strong movie, but, you know, that was one of their only Sifi properties. And so they said, you know what? Let's start working on something like this, but that same year the, the company, Disney company was actually struggling. Quite a bit over the the. Majority of the seventies into the early eighties. In fact, they were in the process of, of waiting a hostile takeover, a hostile takeover of the company and what that results blue by mid nineteen Eighty-four. Michael Eisner actually had been appointed the CEO now those of you that follow Disney company history, you know, that Michael Eisner really is the guy who brought in this idea of synergy, and taking the movie IP, and letting it you know, using the parks to market movies, and using the TV shows on, on ABC to market the parks. And so you, you know, this was his big idea, and he really he was a Hollywood guy came from paramount, Paramount Pictures, and his, his big thing was Hollywood, this guy understood Hollywood. And he knew Hollywood and prior to that, it was all Walton. It was Walton. It was, you know, these stories that he would tell the imagine. Nation of all of those stories that he would bring in. So it was it was kind of turning into with, with Eisner. He was kind of energizing the Disney brand with, with energizing synergies. Yeah. Yeah. So it was really up until that point, it was a it was a weird thing to think that I am outside IP, something outside of that Disney universal outside of that storytelling universe would have come into the parks. However. I sale that about Michael Eisner. I do think it's worth noting that there were some Imagineering, who were already thinking about, and talking to and development actually had begun before Michael Eisner came on board to there's development already happening with Lucas George Lucas. He was very excited about the idea of doing a Star Wars ride. He said, if I had enough money to start my own. Theme park, I would but I don't. But if I'm going to ever do anything with Star Wars, and allow it to become a, you know, this public experience. He said, it would do it with no one else, except Disney. So that was already underway. And of course, when Michael Eisner came in, then it just really solidified. And it just took off from there. So now you have several years of developing this ride, and you had different ideas for this, right? He had different different concepts coming up here and there, I found the most interesting one to be with this idea of a of a roller coaster that would you'd start off in Dega, and you would in like, there would be animatronic of iota talking to you. Well now this was before the simulator. So this was, this was while they're just saying, we want to do a ride, and you would have iota say, hey, the force is strong with you. And you would they had it was going to be this weird. Rivalry like the force strong. It's. Thing it. He would say, backwards is what I'm trying to write. Yes, probably the forces strip that one. Thanks. But you did you said your silence backwards, which was pretty impressive. I, I got that Jeff. So. There's going to be several very complicated things. Of course, it being Disney they wanted to push the, the boundaries of the right systems, and so in doing so they were thinking. Well, why don't we have the the rollercoaster said on the track? But that track can kind of give this elevator affect and like, you know, make you feel like you're going up into space. And then, eventually, you would find yourself up up in space, and you would see the death star and this is all on a roller coaster, and you would see it on. I cannot read this feeling is trying to pass notes, and it's in line. Do you like me check? Yes or no? I notice he didn't have any hidden Mickey's on the notes. Yeah, there's a lot packed in here. So I. But if you have a few okay we can. We can. There you go. So not to you levitated up into space and right. There is the death star. Yeah. You see the death star, and then that's when you have your your roller coaster going. Now, the other thing that went into they thought about doing what if you actually had a joystick where the audience or the, the, the writers could vote on whether or not they go through the, the sh the shaft of the death star to blow it up or whether or not, they make the trench run. But then they quickly figured out. Well, if you got six eight people wanted to do. Let me see. How do you determine that somebody's roller coaster to switching the track all this was kind of easy for disaster? Yeah, exactly. So alternate -ly. You know, of course, George Lucas being the father of, of Star Wars, the, the story belong to him and he worked. They Disney worked very closely to develop the story, and there were several stories, floated around, but as as this went into development, George, Lucas was, was in the imaginary office, and he saw kind of some of the plans and the models with v simulator. He's a hey, what's that? And they said, you know, this is what we're thinking of doing with this is the kind of things that can do any goes, you know, that would be perfect for Star Wars attraction. So from there that is really when it just locked down into a motion simulator ride. And so from there, they were really able to start to get get to work on with the story could be. And then eventually over time out of all the different places, they could kind of situation that they could put you in, in the Star Wars universe. They have the you know they go with space travel. Right. And not just. Space travel, but really very kind of leaning into that mundane of experience of space travel, which is going to the airport, and shuffling through a long queue and then getting onto waiting to get onto the plane and the gay. Yeah, the plane exotic take off. Yeah. And then just sitting there like, you know, shoulder to shoulder crowded with people, so they're laying here club soda. Exactly you're hot towel. You're hot space towel. So that's really where this went the this is really where it began to solidify they knew they could have an attraction in which, you know, in which you could have feel like you are slowly getting into the story, and eventually through the allusion of of, you know, the cues and the practical effects, and even getting into the ride vehicle, it self that you could feel like you just stepped out of Disneyland got into a spaceport and now you're gonna fly into outer space. So after thirty two million dollars were spent and that included, not only the right development also extensive repairs to the existing building so journey through inter space, y'all remember that ride that would go into like the microscope. And. You have seen right? Boy tension on the pot. And. They, they realize, well, gosh, we gotta make the ceilings higher. And then they realize already. Already some damage there to this, you know, thirty something real building. So it actually was supposed to open, I think, in eighty six early eighty six but it got pushed to eighty seven so by January ninth nineteen eighty-seven, we had star tours finally open, what? Yeah. And so just kind of like go go well, I was alive, then trying to think of what I was doing in January eighty seven alive, then was alive. I took the day off. Born fourteen years before that would help you. Yeah. So just a real quick kind of walk through, and right through of this of the original ride, you would walk into a into a hangar, it looks a lot like it looks today. You see you what's that. I'm getting I'm getting she's weird notes, and I'm getting charade. You're saying, I'm not. But it was a real back scenes look, guys. Everything you would have thought. And yeah. Still annoyed as what is it? What are you trying to say? Nothing. Something circular about circular you back you go back bit. Let's are you telling me to hurry up? No. Wrap it up. Sign now birthday, she's got placed juicy what you want. Yeah, you can do search went, but. That original still looks like it does closely to what it looks like today, you have the star speeder and there it was the star speeder three thousand then, of course, the life size RTD to see three PO. You had the giant wall of monitors, which were was showing you all the different excursions that you could make however, for this, right? We were going to the forest moon of indoor. And where the walks live must superfan. Yup. Yup. Nut my sacred, brother backpack. I have any walk backpack, don't show him. He might steal it. He's a superfan. Super now in doesn't smell choice sauce. No, it doesn't into different backpack, folks. There's more to that. But there is. Oh, right. Yeah. I totally caught up. So then, you know you go there, you wait to get in, and while you're waiting there, of course, now we have the monitors that has the droids, and we can kind of see what's going on in the hangar. But back then you were just kind of watching this blue screen that showed like, like a wider time. And then there was a live shot of the hangar of in that, that countdown to live shot, the hand because there is no hangar. Nobody was alive action shot, or it was like, yeah. And then you're looking at it's that LCD kind of eighties LCD countdown look like a digital clock which was just very cool in eighties. But check this out we're going to play. We're going to listen to actually going to watch this. The safety spiel spiel, spiel. Bill birthday? What is it spiel? Okay. So the, the Shaffi spiel. And let's let's take a look at that because it's quite different than what we have now. May I have your attention at? Yes. Joy. It's a it's a it's a woman's actor. Doors opened the very nice. Hairstyle futuristic. Yeah. Now we have a combination of tourist shorts. And there's two Baca is on the flight. Yeah. Then here's a. She sees should be some kind of flight attendant gymnasts. Here's a man with some loafers and Argyle socks. Oh. Both backhand kid. We'll send you packing with this. Pekka kit. Everywhere they go. So there you go. That was interesting. Sorry listener, you probably couldn't make any of that outfit. It was a quite a quite the visual. We to talk about it. We, we are okay now. And did you guys see that guy in low shorts did? Walks there, too. And I gotta say, I like ours now or one's wearing like Star Wars, clothing and nine. Like normal. Yeah. Because now I'm not sure that you're supposed to get that sense. That you're in Hollywood studios taking off your or in Disneyland taking off. Now it's it. They've, we'll get to that in a second kind of formed some cannon around, what star tours is and its place in the timeline, we're here, this is just I mean, Lucas said there wasn't gonna be any more films. And it was just like I feel like they were just a little. I don't feel like I know based on what we're about to talk about that. They were pretty loose with the with the Star Wars universe, and its characters. So then as your as you're walking through, you know what I kind of skipped ahead because this is an interesting thing to know when you're walking through the hangar, you actually see these G two droids, which are kind of looking are supposed to be looking at, at, at luggage. And basically, they're they are very talkative, and very personal person personable, is that is that a word droids, and they're actually saying a lot of well, they're spilling the team on the flaws of all the star speeder three thousand flaws, as well as star tours in his pilot. So very they're kind of like talking about stuff they've heard, and you start to get a sense of uneasiness, like, wow, maybe this is not going to go the way that I like the confidence right undermines your confidence. Oh, you said that tongue in cheek. Get it gives you for them. Yeah. I'm a star. Where the. Spoiler. No, they were the goose kilotonnes from America sings. So they were. That also made it sound like America's seems had goose skeleton. There are there, the animatronic skeleton yet of the from America sings. And the they all looks like a movie that was out at the time called cold or circuit, number five is Johnny is alive. Short-circuit superfan. I don't even know it's a movie about a robot that looks like the skeleton the goose skeleton. Terrifying. Skeletons. And so as we get settled in, we do see more actually see three PO comes on this monitor shows up on this monitor. And he says, hey, you know, here's some more things where to stick your. Stuff. So your seatbelt, your seatbelt on and put your load in your carry on items. And so he was doing a lot of heavy lifting here. See three PL is not as much as he does. Pilots hole. So. Got some fun jobs now. Yeah. Exactly. He's just ignore yet. Right. Totally well Anthony Daniels. He's unless came up with the whole like a whole song, like Southwest Airlines or jet blue. It'd be fun. Yeah. That would have been great to see see through repeal. Yeah. Cringing. Yeah. Well, it's supposed to be those videos are. So as we get in the fires fires up, and then we begin to kind of feel like we're taking off, and we get our first glimpse of Rx, twenty four our captain, and he is voiced by none other than peewee Herman himself. Paul Reubens that, right. Yeah. I had no idea. Yeah. With data peewee, Herman. Yeah. It's my birthday. You sound like Janice. Friends more than he did. So here's an interesting fact about Rex when we think about Rex now he's, he's a very friendly and. Kind of brimming with confidence droid, who's very eager to get out there originally in one of the drafts of the story of the attraction, he was to be like a grizzled old kind of like shell shocked veteran of I believe the clone war, that was prone to erotic behavior. And I found that to be quite interesting Fiona. What's your favorite part about what I said? What Jeff here they're over here playing? Anyway, I style fan. I'm glad they didn't go that direction because that honestly was not only insensitive just what just. Just really weird basically for our pilot to slip into you MO. Facs you know, to the war, you know, I don't like that at eighty seven you just still Vietnam, still fresh in everyone's been that would have been strange, but those kind of movies were popular at the time. Yeah. But you weren't you weren't like interacting with it, though. And you weren't on vacation, having fun with your kids and this thing slips into. Yeah. PTSD or whatever. So then, finally, it became this innocent friend, the little manic pilot that, that we came to know and love, which is probably why they hired peewee Herman to do it. Yeah. In fact, he was on the last navigator, and it was one of the one of the imagine years was watching the last the last navigate no flight of the navigator. I'm giving the last getting. The last Jedi the mohican. No, I'm getting to heaven. That's it. And so. Anyway, he heard him. So he stuck around at the end of the movie, and he wrote down the guy's name. He had no idea as peewee Herman, but the higher he was on flight of the navigator. He was only learning a lot about peewee Herman on this house. We're here for. And then, of course, as we're being we start to take off, and we can see one of the others speeders in front of us, go to the right and then we would go to the left and oh, it's a wrong turn. And so we're now not where we're supposed to be. And it's a little bit of a thrill little bit of a tense moment. And then finally, we get out into open space. We made it out, and then he says are to light speed to end or, and that's when the music kicks in there was no music up until this point, that's in the music kicks in, and that's, that's where the fun really begins and, and the comments that you fly into the I is a comment field now. I feel that as a comet shower. They're yeah. They're kind of stagnant though. They're like ice comments. You're saying they I'm talking about when you do the. Jump jump to like. And then then at first, there's like these Shooting Stars around you. And they're a little stagnant looking. They don't look like Shooting Stars. Yeah. They're kind of static. They didn't have that real heavy like sensitive mation, right? Yeah. And then you go into what seems like icefield. Yeah. Frightening. Thanks for turning your phone off, guys. I turned on in is that's not probably right. Turner sound off so twenty guys so then yes, you do void the as your as you come out of light speed. We do overshoot indoor into into comet storm, I guess, with ice comments, and then we kind of go through there and we start flying. Well, he yells comet. So I do know their comets and they do look like ice. Okay. Okay. Yeah. Probably not the best quality. I just feel like an either. I Android, what really get into this guys. Come on asteroids. Yeah. Asteroids Iraq's though, comets are the can be. I'm I'm really learning a lot about comets in this episode. Apparently, so once we make our way out of this comet ice situation situation. We, we see we see some started showing star destroyers in front of us, and we get cut in the tractor beam, and eventually some x wings, come in and kind of get out of the tractor beam. We follow the x wings into the trench run on the death star. And I just want to mention that the starter stories and even the first shot of the death star. It all looks it almost looks like the. When you go to the animation thing in Epcot where they show you the first renderings of it kind of has that feel like real boxy and flat. And like it hasn't really been through a war or. Just like real clean. And kind of that really flat gray. Yeah. It's almost like a unpainted model still has a new star destroyer field. We smell. I'm guessing. And then just real quick. Yeah. I don't want to make this long, but I I'm offended for Han solo every time during that part because like he's just like, oh, pulled back on your thrusters. And then you're just easily out of the tractor beam like Hawn couldn't figure that out. Right. Right. That's a good point. Yeah. It really not cool. Really? Irks me. Yeah. Yeah. Yeah. Good thing they changed it. Oh, a commercial airliner or a commercial vehicle. Yeah. The maintenance droid Ken can quickly get out of the tractor beam. Great can get out of it. On solo. Come on. Come on. Rianne that one Jordan. He was writing the prequel. No kidding. Now we're getting into then. That's forgivable, but prequels nuts. Not so much. So we do see that. They we do make it back to light speed. And we're coming in hot. And then we see the airport or the star port and we get in there. And of course, we slide, we, we kinda come in for landing and then we'd just slide across the floor and finally almost hit a field truck. And then we see someone which is clearly marked as it fuel truck, unless you had any questions of tank that was yeah. Yes, I hope that's marshmallow truck. It's a few pillow. Delivery truck. Balls. Crackers Gumbel Vickers backers. Oh, I mean, checkers would be fun to the restaurant tanker of checkers pretty boring. Okay. So Hank checkers, though, it's pretty cool. We can ice comet. It's unbelievable. And then C three PO finally gives us more safety instructions for disembarking and then we're done. Then we out then we, it was a very interesting to watch this right through brought back a lot of memories. I'll say this. This is the one thing to remember about this, you can look back, and you can see that it feels of course dated. But it's, it's an interesting experience to watch this because when you think about Star Wars, and all the action scenes, you never, get a, a seamless four and a half minute view entirely of I'll AM industrial light and magic effects for five. So I mean it makes it extremely an extremely unique experience to, to watch this film and the way they pulled it off really extrordinary. I mean this is all done in miniature, and they get down in fly through things down corridors and through ice comments in. And all, you know down the trench in there. They just managed to do this whole experience, seamlessly, and swelled done for sure. Crazy. Full at the time. The first time and just being my tiny brain was blown away. Yes. Yep. Hundred percent. I was terrified you like going down into the trenches. Oh, gosh. Right. Just scary of so much of. So this, this is what we do need to talk about here. Just real quick. We need to pause and we need to think about opening day and the marketing of this, we need to remember that. This was nineteen eighty-seven and the, the Star Wars films, were in the in the, in the rear view mirror, George Lucas had publicly stated that there will be no more films. And it was kind of, like, okay. Well, you didn't have the same kind of care caregiving to the characters, and the cannon that you have today that you started to have as you approached the, the prequels in the late nineties. This was just kind of. Feels like a marketing free for all. When you look at exactly what Disney and one of the things they did was they, they had one of their Sunday night specials like they always did when they were opening an attraction or park. They, they dedicated their Sunday night time slot on ABC to, they did a show called a vacation in space. Oh, now I'm not gonna say much. I'm just going to hit play at the intro of this. Okay. And in as much as it is visual visual. This is this is something I don't think I just heard visit is the volume term. Okay. Yes, it is. Okay. Here we go. I'm not even gonna intro this. This is just the this is the cold open for a vacation in space head. Following message is brought to you by the end of the lactic bureau of tourism. Mitigate. I am fluent six million forms of communication and here I am doing commercials outta Speights. Well, hit it all to. He started out with our humiliating. He was right state. The lyrics are. Isn't any back on the speed of light. You can leave in the morning. His name is. Busy to him lips that plot new retooled on his give you a it had some. When you're out in space, it doesn't tell you. Place your feet. Go peace time talking. Out back on and told you do. Are those robot far? Amy. Can be. That this wound? For a future. Lucas stone tool. With your host Joe Girardi ways junior. Two two. Concert playing got. So. I thought it was going to start playing that part. I was really worried about. Yeah. So what's your reaction to that? Rap. Yeah. I think. Step out on a limb and say I'm might have been able to do better. It's not fair that they put Anthony Daniels in that position. I like though that feel the wines that I that I that are worth calling out is you can eat. You want because, you know, weight and space. Yeah. Yeah. And is delivered almost exactly as he did in that video. I'm art to to he could rap. But his inventors forgot to give him lips that flap. Oh boy. And then. God, that is something means you know, harm and he'd give you a hug, but he doesn't have any arms. His really body shaming are to these through that. What's new? I mean see through peo- is pretty. I, I enjoyed the editing. The moving of the frame, going upside down to the side at Alicia wasn't that like reverse polarization than some point. Wow. I'm speechless. I really wanna see the rest of this thing, though. I mean guild, your art and Ernie Reyes junior Ernie race junior. He was like this. I think he grew up to become like a m may fighter or whatever, like mixed martial. He is a child. They didn't have him back then. What was he has a child? But what was he is a child? He was a little tough little boy. I don't know this tough little. Little boy, coming in talk about starts. No. I think he was you had that job. I wasn't a very tough. Okay. So now that brings us to after this marketing blitz, there's commercials, and everything. Hell tons of money was put into probably though it's hard to tell now but I mean, some of those edits those lyrics, I mean who did they have? Right. That I don't know. Fernie raise probably. He was in the last dragon teenage mutant ninja turtles tinge maintenance turtles to surf ninjas. Okay. So is this like, this is the weirdest detail that harsh arts kid. Here's a weird detail. I forgot to tell you in the special a vacation in space. Teenage mutant ninja turtles are in. No. Yes. Now, this is this gets back to this gets back. And they were they would show up in Hollywood studios for some reason to don't know this is back to people's gripe, with, with, with, is, is ner as as much good as he did. There was also some compromising and then with that, just came some crossing the line sometimes. So the fact that oh, yeah. We have like we're going to put teenage mutant ninja. Their worldly. So that's why Ernie. Co starred with Gil Gerard on the short lived drama called side kick, so maybe that was happening. Same. Brost promoted cheese. He he was a guild yard was buck. Rodgers in the seventies. Okay. And I like that show cool. So don't knock it. Okay. So this brings us now to the ribbon cutting ceremony on January ninth, I think I said in nineteen eighty seven we're going to listen to we're going to watch two parts of together. She short parts favorite video right now, just to set it up. Just just to set it up for the listeners. We're looking at. We're looking at Tomorrowland from the hub of Disneyland and there's some scaffolding setup. There's some different stage kind of stairs ship. Yeah. It kind of spacious. Important was no, I have to say it. It's really it's your fifth. Favorite video on the internet. Really? Let's hear the other four go. Alert bay of sky who talks about. It's poetry called hot food. Okay. Someone made music out of it. That's my first. Okay. I like it. There's this one of a porcupine eating corn on the cob. That's a good one third favourite. No one your second second no, hold second place. Oh. I like that keeping your options locked anything. Okay. All right. So. Oh, that was third in this is fourth. No fifth. Oh, so what's fourth? She doesn't have that will lockdown. No. Okay. So, so we're just going to take a so, so in front of the stage is this kind of? It looks like the three points of pentagram or. Yeah. So we're we're this. Well, they should've just had a teenage mutant ninja turtle up there. Yeah. The thing is seen is lowering down now to make kind of this catwalk stage. I think this is. It's getting better people going to get covered taught. Okay. So now we have lately, live very. This does not look like any of the cast, there's chul-ho. Cowardly lion. Doing a lot of running points, star theatre and. Those. The imperial guards. Now despite. Hiding behind a speaker despite Darth Vader's use of force. He can't sense that Han solo is up find a monitor. Peter like when he's hyperventilating. Princess is going to be walks. Rescue. Sean team hiding. There's a lot of this military pointing the walks or creating a distraction, but they've got their spears out. Hip checked sworn trooper. Turbie derby. He's just pitching. Lucy's knows how to use the force punting and checking. I'm going to say right now that you can tell already from the body movements. Yeah. The poor trading buttocks in in like the fluid motions these are dancers. These are dancers first and foremost. Well, now he is the force and tobacco came out. Flay did a somersault or that was Luke kick. Oh, hustle. Kind of flailing about. Chewbacca is warning store in the back. This is worse than episode. One. We jumped into, oh, and their dancing. She just do. Yes. Dawn. That Luke was hiding are refund. Was heidi. Boy, there's a lot of dancing with Luke, okay? Handing her off again on soup. People are having to sit through this. So that's what's happening. This is happening there, eventually we get into, and it's all very silent, and it's all very like storytelling through dance. And then. Yeah, it is what story. Dan, figuring in the modal or whatever their names, the, the, the banned from the Cantina and really Cantina scene here and let's get let's get to this here. Boy, here we go. So we, we joined in progress. No, acknowledging Disney's gonna do around. Excellent fires. Day today is the grand he stopped. Contain. Pitch. The students behind. Now. Mike. This is our chance camping out company. Get. Michael Eisner and. Ties. There's a silver lament Jack there's a silver LeMay curtain. Repeal. It's nice to see you and r two d two and you for coming here to Disneyland I like to thank you. Joy, your Star Wars family, right? Right, for what we think, was he prepared for this or did somebody L him. Hey, by the way, we're opening Star Wars today. That doesn't sound prepared. He's very laid back. George Lucas looks like he doesn't wanna be there, but he says, it's great to be. Few people really been in the sky so space. This is. Yeah, we're gonna see astronauts. Yeah. I think so. I forget they bring out teenage mutant ninja turtles. Real astronauts, not. Yes. People dressed. This phone like soupy sales, but I'm pretty sure he's an astronaut. Here's A B sales. The old billion. Okay. This is fun to okay. So. Official opening of our star tours ride, and with that I would like to as George, if we're ready to cut the ribbon we ready, George. Yes. We are. I mean he definitely sounds like a certain president. We, we miss him botching, the name just fascinating. Oh. Three. Official opening of our star tours ride, and with that I would like to as Georgia for we're ready to cut the ribbon Ray, George. Yes, we are. How about you? Threes. CPI if my three threes. Four four nine. The ribbon cutting. Daniels is a trooper. You know we have to describe this the, the kinda just closed. The Beker no bunch of other characters come out. There's a parade of characters literal grano on in the Luke are holding the, the rib seems to be some kind of a WWE bell does. There's a buckle in the middle. They have scissors guys. Saver. Your space swords, a solds acting like this music means sometime. The award ceremony music, George Lucas, could not look any more bored than there. Oh. Can I say this is space? Mickey from Epcot opening. Many both of them. I, I want to I want this outside or for Halloween. I would wear this thing pay the see that. Do you want to fit for in general? Well, his voice is gonna bite through his Iraq. Jeff, jeff. All right. That's sacred del sur. Her. Now it's based on that looks like a big silver baseball bat crooked. Actually George looks like he has shrimp, waiting for him somewhere. Wait to get off that stage. I want you to notice this lightsaber is courted. Oh, it's all lightsaber. That's. Michael Eisner in Georgia are holding together. That's not uncomfortable. Oh boy. In the was on fire. Really hit swipe is pale. Wow. And so there's the there's the now what, what followed this was, I believe they were opened for sixty straight hours. Oh, boy, people could continue to ride that attraction. Wow. Yeah. It's a long time. Have they ever done anything like that, again with the rights? Yes. They do that a lot. Actually, they did something massive just two nights ago for the opening of galaxies edge, where they kept it open can. You know what? I don't know. I don't know. No, I don't. I don't feel like passage. That was out park. Yeah. I don't think they left it up time out the park. So then, and then. It opened in Hollywood studios in DisneyWorld on December fifteenth, nineteen eighty nine and then Paris in nineteen Ninety-two. So that was the that was the Disneyland opening that we yuck. And then it ran in Hollywood studios through September seventh two thousand ten so for twenty one years is that right? Smokey's. Yeah. Twenty one years, the sing ran and then it closed down. And it was very cool. Actually, I I've watched some of the closing ceremonies for this. We don't have time to go into it. But essentially what they did was. Essentially what they did was closed thing down. But like they did it with such intent. It was like it was like a closing ceremony and its way all know Olympic they tip will they typically. Yeah. They typically just quietly shut these things down. Right. And they go away with this. There was a whole thing to let everybody know that it was going to be back in a couple years, and what they were doing was they were actually putting in. New scenes in from the from the, the prequels, as well as new scenes from episodes, four five and six, and they were also making it three D. They were enhancing, the, an upgrading the ride the motion simulator and just basically turning it into a pretty awesome riot, in my opinion. In fact, if I have. Additional for episodes, one two three. It's because of this attraction, just getting to experience the different worlds. So we, we talked about that, that really does lead us to Hollywood's the adventures continue. That's where we're at now. And then they what they did was they added to the Star Wars canon, the whole the worked a star tours into the whole the company itself into Star Wars, canon. So when Disney bought star that Lucasfilm, they kind of disassembled the whole canon, and they said, okay, here, the things that still exist. And most of it was really just a movies, some books and some comic books. Everything else, just went away and became legends. But when they when they went forward, they actually made this. It's my understanding that they may this cannon. And so, whether whether it is, this was actually star tours was, was around, according to the story, and there was an opening crawl when they reopened star tours the adventures continue. And that crawl essentially stated that. That was a company that was that had a bunch of details. But essentially, it was under the eye of the empire because they were there was some suspected rebel activity out of there and somewhere along the line. There's, there's kind of like further acknowledgement that, that a partial owner or the fleets, or something, somehow wedge until he's dead, whatever his name was by an tellies Papa. Antilles. He he had something to do with. And then, of course, a Baylor, Ganz Baylor, Gannon, not Baylor, gain solo Bill organic. He he. This is a lay as dad space, Jimmy Smits. And that he was actually able to through that connection then like get RTD to see three PO working there temporarily, and so when we when we get on, according to what I read when we get on star tours the adventure, continue continue that, that this was very are. We are experience the very early operations of of star tours. Is that right? Yep. And what we're witnessing is that the, the empires? Suspicion of the company as a whole, and that's why the your ride always starts off with with Darth Vader coming in, and saying, we want the spy is because that is actually what's happening. So they kind of worked star tours itself into so does peewee Herman play the spy, then at this point. No week this by. Peewee Herman Herman plays, one of the 'cuse skeletons. And I will say so, so according to this. So this makes a little bit more sense when you're walking through now and you see them unpacking, the Astro droids. In the queue where where you see them. Scanning the luggage scanning the people scanning the passengers. You see, you also see those crates with the Astro droids those are being unpacked. You also see the crates with the are extra. It's the old pilots writes, those things are about the sticker on the side. This is defective or return, whatever those are being shipped up. So we are we are actually coming into star tours as just now transitioning. Yeah. Or opening. Yeah. And so that's, that's the story. They're interesting. Yeah. And yeah. Anyway, so it was kind of a different episode for us. But late she's got if we have time, John me very long. We do see some hidden Mickey's on your page. Page, we don't we don't have notes kidding. I call your forehead. It's me. So I'm gonna go in order from where you're going to see them. You know. Okay. So starting off in the e walk home village. There's a little lake corner where a hidden Mckee is made out of lichen or moss. You see a bunch of moss. And like in on the branch of that. Looks like Mickey and then the second one, which so it's a true hidden Mickey in okay? Then the second one is the we'll see. When you first go in U, C, C, three PO in RTD to in on a plane. It's called the ship start speeder thousand that so C three pills next to like a little computer thing, and there's like a arch and then two little circle. It could be a hidden Mickey but the arch mix for me at least not a hidden Mickey. But I will say three round circles. Yeah. Because every website, I looked on that was the main one. I saw it was like all put it down. But I do not personally theory that it is a hidden Mickey. And then. The third one is. When p Herman is looking through the luggage and stuff. You could see Mickey hat. Maybe it's a hidden Mickey hat though. The one on. We'll say that. I mean it's back on the list. I don't know. We don't look for hidden Mickey hats, except for an star one. And then the last one is Archie to hasn't Mckee hat on in the silhouette. Oh, you see. And then I saw another character I don't know who who was, but they're also Ranga Mickey hat the silhouette passing the passing. Yeah, that's cool. Well, there you go. Hidden Mickey's, and here's the deal. Here's what we left out are. Oh, one more is when you're looking at the luggage, and then like the RT units and the. Things on the side. There's shadow that casts onto the wall that looks like a Mickey nice like something wearing a Mickey hat probably problem shout. We shadowy have dark or light with the mic meals. We. About that. Hot take. We, we, we've left out a lot of like the secrets with a lot of the Soviet mentioned. There's a ton of Arabic everywhere, but an hardly an English, but there are some, some. Numerals around in some some English. And when you see eights are English. Yeah. When you see those when you see, like those initials are usually like initials, and that have to do with dates or that have to do with, like an Oma all the magic nears, or the people that actually worked on them or will mosh to the old ride we left, that outgo go look that up. I would say to, to we can't do everything for you people. So anyway, there's a lot of cool stuff out. There's a lot of great really indepth podcasts that, that go a lot into the, the story of how it was developed, we kind of skimmed over it witness came over. We just pulled out the juicy bits. So anyway, that's, that's gonna do it for this episode. We have some exciting right through coming up in the next couple of weeks for sure. And we may have a very special announcement coming up this month, which is leaving Amy and Fiona. Well is leaving Amy on her phone, but it has fueled perplex you're the birthday girl. I'm just heard. Jeff knows what it is. I was talking about earlier. Tell me. But I when I hit pause or when I hit stop him. Pause. So anyway, hey, listen or we wanna thank you all for joining us. And Jeff thank you for. This has been amazing always pictured what it would be like to sit at this table. And now I have and it's everything I imagined. Never want to commit number oh. And if you wanna call in with your magic moment, you can dial six seven eight six five three two zero two zero call us with those magic moments. You also let us know of, of the social sever. She took all your. I'm not sure you're going to do a better job than Amy did show. Think I'm going crushes it, and I'm? Joking. We can listen back to Amy. I'm a little confused with your directions on doing everything you can. Go ahead. Not all here. That's probably why she had. It's, it's at right through pavilion at Instagram and Facebook, but at Twitter at ride through pot. Yeah. So confused. Pinterest pinterest. Oh, right. Rebellion. All right. No asking me. What is Pinterest? Sorry, wants to go. We do actually have some birthday celebrate to do so we'd better. It's my birthday outta here. So on behalf of, of trying to figure how to fit Jess, Jeff. You start off on behalf of me. At our associates say your name on hit Jeff. These are gonna track you down. You already said his first name. Last name. Go for me. Jeff Fianna Amy. I'll be half of Liam and myself. The guy where Disney Jeremy and we'll see next time own.

Disney company Jeff George Lucas Mickey Hollywood Jeff Fianna Amy Michael Eisner Peewee Herman Herman Disney Jeremy RTD Anthony Daniels Mike Pinterest Twitter LIAM Iraq ABC peewee Herman Disney World
Episode 275 | Storytelling: Studio Backlot Tour at Disney-MGM Studios

Detour To Neverland

54:09 min | Last month

Episode 275 | Storytelling: Studio Backlot Tour at Disney-MGM Studios

"Welcome to detour overland where you are the author of own disney story. There's a lot of satisfaction in developing ideas into realities. Indie can find magic in your everyday life. If you do what you really want to do you feel like you're playing. How can you write your first chapter. Today greens figure out where we wanna go. Why is how we get there. I met this way. Your host brendan and catherine. Welcome back to detour to today's episode number. Two hundred seventy five and we thought it would be appropriate today since over the weekend. Hollywood studios celebrated their thirty second anniversary. That it'd be fun to talk about an iconic attraction but before we get started we would like to mention our travel agent sponsor for this episode in that. Is hannah little with creating magic vacations. If you're looking to go to disney universal seaworld or anywhere else just go to little bit of disney dot com. There you'll find a quick form that you can fill out put in the information that you know four your trip that you wanna take and she will be in touch with the shortly after to make sure that she gets all the pieces in place and help you plan a fantastic trip. So there's no cost to you to use the service it's completely free and make your life way easier. So again you can go to little bit of disney dot com or click in the show notes in the link there and you can reach that free quote. Yeah so we mentioned that we are going to talk about and conic attraction but with a little bit different. Today is at this. Attraction is no longer with us. And i do believe in the past. I guess we told a little white lie because we said that we had no plans. I guess of doing like an extinct attraction but this one just seemed like a lot of fun. So here we are when i think about hollywood studios in the history of it. I know this is a little bit controversial. But i think the quintessential attraction that captures what this park was what it was meant to be. I think of backlash tour. I know a lot of you may think of great movie ride but i actually think backlot tour was a little more. Hit close to home for what they were going for an ultimately. I think what we've now learned that they weren't able to pull off but the history and this time period especially if you look in the mid eighties to the late ninety s i think is the most fascinating time period post walt for the walt disney company. It is absolutely insane. And a lot of its centers around none other than michael eisner. The man's crazy in a good way and in a bad way and so. I think it's just healthy to talk about some of these stories as they come up so that when next time you're walking through disney's hollywood studios you understand. You know why buildings are placed the way they are or what used to be in this space but can. What was the story that they were once trying to tell you. And then now how has that changed over time and there is nothing at all that took more land mass than this attraction will get to that in a minute but we need to wind it back a little bit into. Michael eisner's tenure. It's a very interesting in wild time. If you know his background before he came over to disney in nineteen eighty four. He was working. He was the president of paramount pictures and so there was this meeting that took place in the early eighties when he was still at paramount. Where universal approached paramount and had this pitch almost to try to get paramount to back this new idea that they had to open up a working production slash theme park area in central florida. In orlando in orlando so of course that eventually turned into universal studios florida early eighties fast. Forward a couple years frank. Wells comes over to work at disney. Michael eisner over to work at disney as well and they had this idea of something that they were not in epcot where they were going to have a movie pavilion so it was supposed to be in the space between the land and the imagination pavilion correct. Yeah you can see that little piece of land in between the two pavilions where it probably would have fit. I mean i think right now. It's just the empty field. Where like winnie. The pooh searches for butterflies. Wants the butterfly garden right now. For flower and garden is what would they do have space that goes further back. That eventually became. That's where the show buildings it's for soren as well because those show buildings for sworn are gigantic but anyway eisner comes in and they're working on this idea of something that they're gonna put into epcot. Which opened in nineteen eighty two of course and he keeps pushing them saying. This is a bigger idea than what can just fit into guy like there's more legs to this. We can make something bigger and better to go along with this. So of course he pitches it. The imagine ears get onboard. The board of directors gets onboard. Everybody who's part of that decision. Making process gets on board and so he pitches his idea. They're going to have a working. Hollywood movie set type place. Slash theme park seem familiar. Just a little bit so you know it's never been really confirmed or denied. Universal has said it so many times especially back in the day when all of this was taking place basically eisner was in that meeting and he took many of the ideas that were pitched to him and brought them over to what would become mgm hollywood studios and one of the big aspects of that. Is this studio. Backlot tram tour. It's honestly comical. How many similarities. There are i mean. It's it's almost very apparent that you know both parties were sitting in the room. Where all these ideas were thrown out. Because they are pretty parallel. We're going to get to that so just to taper to take it a step further. There's also so many parallels going on between there can honestly be an entire relationship talking about how universal and disney play off of each other so much so like pandora is in direct response to the whistling world harry potter you could even say galaxy's edge is that toy story. Land is in response to digest alley. You know there's so many things of them trying to keep up with each other but they also rip ideas off of each other so if you fast forward a couple years down the line when animal kingdom is being built opens in nineteen ninety eight. What does universal do they opened. Islands of adventure with an area called the lost continent. That is very very similar. To this idea of having the beastly kingdom part of animal kingdom and open that thirteen months later in nineteen ninety nine so there's a lot of ripping off back and forth if you remember back in the day when we talked about i think it was in the pandora episodes a lot of imagine years left during the late nineties from disney and win over to universal and worked on the lost continent area and that's why there's so many similarities and things that they want to do and beastly kingdom that they weren't able to do but this i think is kind of this is almost the first band-aid that ripped of that eisner didn't think of this idea on his own. And who knows did he. Present it to the rest of disney that it was his idea. Did he let on to say like. Hey i know our biggest competitors who are coming to town are about to do something very similar so we need to jump on this. Who knows we will probably never know. But it's so interesting to look at the whole idea of mgm studios was not original also just interesting to think about. I don't know both parties convinced. You know they're huge companies that this was going to work you know. I don't know what was said in either meeting but obviously there was some very compelling argument as to like. this can work this. This has to happen because they both happened. They were both gunning to make this. Hollywood of the east you know to that. They thought they would be able to attract these big name movies and tv shows to come out there and be on production but honestly the most notable things that took place for both of them. Where the mickey mouse club in mgm studios in the nickelodeon shows where the biggest ones at at universal. So it's wild that become both lines. Tv focused and they didn't really get the big blockbuster hits like they had originally planned. I mean they were their own productions. That's all the it was like. Okay we have the building you know. What's the cheapest thing to put here. And i feel like that was it. So let's talk about studio backlot tour and opened on may first nineteen hundred nine with mgm studios at the time opening day attraction. It closed after many many many revisions on september twenty seventh two thousand fourteen and so win. Mgm studios opened on may first nineteen eighty-nine. This was the premier attraction and fit perfectly with what the park was trying to accomplish. It was entertaining guests in. Who had really immerse them in the magic of a real hollywood production for thinking about when mgm hollywood studios opened. It was just this and the great movie ride. Which is why you mentioned at the very beginning brin that some people feel like the back lot tour was like the headline part of hollywood studios and others would have went with the great movie ride. It's hard for me to pick a side because this was honestly the park. That might be only did not spend a lot of time at. I think probably because there wasn't much to do growing up and we didn't like thrill rides so it's not like i was going to get on tower of terror or roller coaster. One i think a big problem that a lotta people would have with back to tour. Is that the number of people who are able to see it in every single. Different version are probably very few and far between. It'd probably be people who either came every single year or locals or cast members at the time who are able to come on a regular basis because they changed it and tweak did so often and continued to get things cut are moved or changed. So you know it's tough to really compare it's not. It's kind of apples to oranges. I think we're a great movie ride. The changes were fewer and far between. That's a good point so if we start to think about what made this attraction so unique i feel like we have to start with the time limitation when the studios tour started. It was two hours long. That was like the duration of the attraction. Can you imagine being anywhere. Like stuck anywhere in disney. For two hours. I feel like that is every parent's nightmare. I mean. honestly. Because what if your kid starts to throw a fit or what if you're just hot or tired or hungry or whatever it might be and what were they thinking who knows what they're thinking. I mean i think they were just trying to fit every single impact every single punch that they could into this. I think this also mirrors that they were trying to basically mimic highlights of the tram tour that they had at universal studios hollywood and trying to mimic that plus go above and beyond and make it better but instead they just kept adding link instead of really packing a powerful punch and a lot of the scenes in experiences that they would make you go through. So it's interesting. They split it up into a tram part at the beginning so that was about the halfway point and then the second half was a walking tour and you would have thought that disney would know. Okay you know. Maybe some people don't want to do both let's like allow in opt-out kind of thing like where's the emergency exit and there was none the only way to get back to the actual park finished the walking tour. How many people do you think just zoomed through the walking tour as fast as they possibly could i. I mean thinking about it now again. I don't i wasn't even born when they did the original. But i mean could you or was it some way. Did i mean they were obviously stopping points. Where there were things that you had to stop in watch. i mean. i'm sure if you had a kid. He was throwing a fit. You know you could have shuffled your way through or something but like was that even possible like could you put your head down and run through it so this is a good point to talk about the landscape and how the geography of this laid out so this walking portion of it was basically the stack of buildings starting at little mermaid going all the way back to. What is now the backside of toy story mania. There's basically buildings that are stacked right next to each other over and over and over again the big walkway that now you go into toy story land. That was a big stage building as well and so they would just kinda shuffle you through each building along that walking tour so i don't know it. It does seem pretty structured. In that way. Where the only thing i can think of. If you're the first person in and they say go all the way to the end of the row egypt just walking keep walking it just. It sounds very stressful. Honestly but ultimately. I feel like you said it was so long because they are trying to one app it but they wanted you to feel like you were on this. You know over the top experience you know like they wanted to give you that hollywood experience in every sense of you know production so they walked through a lot so i don't know if that was part of it too is just that they were trying to be very detail oriented and in order to be able to do that. I mean it did just take a lot of time. It's just so weird to think about so on the tram tour guests. Would i stop at the production center. Which was including a costume area where you could look in and see them making different costume shops and reserve the cast members sewing and working on these things for various hollywood productions. This was followed by these scenic shop where you could see craftsmen constructing different sets or props or things that they were using for tv production as well. It's still so interesting knowing that they really didn't have much work coming in there was no real things on set for the most part. Was it most of it. Fake you think like was it just a you know johnny. I know you're a costume designer. We really don't have anything for you to do. But these guests are gonna be riding by in this tramp tour watching you work so act like you're someone something together that would be so fascinating to know. Why would they give them jobs for some of their workout in hollywood or were they just buying time. You know what. I thought of as maybe in those down times because it feels like it would be very expensive to make like actual costumes and then ship them out to hollywood. So i thought maybe they would work on like cast member costumes or something you know. Maybe even just like little repairs. Who would know you know. I mean like. I feel like no one. Is that detail oriented to pick up on that. The could you really just piddle around all day with no real work. I don't know. I also would hate that role of people. Were watching me all day and we will get to that. You just brought up a very good point but from there. The tram you to an area called residential street which sounds pretty cool Basically what it was where these facades for these houses that would have been used in different television shows. There were four different houses there. One from the golden girls the empty nest adventures in wonderland and then ernest saves christmas now. I'm no movie buff for tv. You know expert. But i am one for four on these. What about you to for four. I know golden girls. That's about it. I know golden girls and ernest saves christmas and you should know ernest saves christmas for a couple reasons okay. One ernest paid by jim varney. Who eventually went on to be the voice of slinky dog into a story. One through three. I think or he might have stopped after two. He passed away in his widow sat in front of us. The titans game. Yes we know her kind of kind. We will talk to her. Yeah we will talk to her occasionally but very nicely you know ernest. Well now i do. I didn't know slinky dog saved christmas. He did they could make a whole short on that. They totally should wouldn't that be adorable. Like a spoof of ernest saves christmas with slinky dog in it instead. Well no i was just thinking like you know instead of rudolf. It's slinky dog pulling santa's sleigh interesting. It's a good idea. Someone at pixar should be listening right now but as far as thinking about like today if this was still going on what would be some cool houses to see like what would you want to see from. Tv doesn't have to be disney. I mean i feel like it has to be gonna say stranger things. I knew you were gonna say that. But they couldn't do that because of universal modern family. That's such a good one. I mean it's done now. But modern family i feel like would be good. I don't watch it. But i do kind of a fund set that people are interested in is the gold burks an abc show. Did you have some in mind Nothing in particular I'm trying to think of like houses. I mean bagging the day. It'd be great to have full house. Even stevens lizzy mcguire all of those would be all the disney ones had houses in them. Yeah that's so raven. Hannah montana and thinking modern. You have to think modern. I mean i'm trying to do too. But i don't. We don't watch very many sitcoms anymore. No we don't unfortunately but it be cool. Good photo op wanda vision. One division. Okay now we're talking And this was also part of the tour where you could see herbie. The love bug. He kind of like the tour tram a spit water things like that. So that's pretty cool. The tram would then proceed and take a tour of new york street. Which later would eventually become the streets of america so this is kind of the first stopping point where we can talk about. People complained a lot about the length of this attraction and so over the years and as soon as like a year after it was opened disney would start cutting things off and making it shorter. The two biggest guests complaints that they got it. Mgm studios where there were. There wasn't enough walking room which is interesting because the you still hear that complaint. And they're still not enough blocking room and there weren't enough attractions to do and they also complained about the length of this attraction so disney would start kind of peeling off of what was part of the tram tour instead. Just open up those areas and they kind of sold it as this year. Hey now you get to explore this at your own leisurely pace and you get to see it on your own but it was really just a way to use these finished. Onstage areas of the park in open them up for walking to appease the guest who felt very cramped. Because really if you think about it the only places that they could walk at the very beginning of this. Were straight down. Hollywood boulevard up to the chinese theater Sunset boulevard was not there. You couldn't walk down there and then you could basically walk back and get into the tramp tore which at this time started where star wars launch betas and so it was incredibly small. I mean just think about that is wild. You could walk a little bit down in. This was even a later thing to. You could walk down next to abc commissary a little ways and then the echo lake area to a certain extent as well because you could walk all the way to indiana jones stunt spectacular which was an opening day attraction as well. But if you really think about that's not a lot of walking space not a lot of space to spread out. It's just not a lot of park. it's not and it's still not honestly that's true. Something else to mention that was brought up a lot in our research is the streets of america. Like claim to fame is that it was used as the site for filming a movie called the lottery that apparently had that midler in it and they like marketed. Ever living crap out of it. They did and i mean. I've never seen that movie. Maybe it was awesome. Maybe it was a total flop. But it's just funny to think that is what they were selling people like you get to go on this tram tour in. See this and it's awesome and we didn't have to go to new york. We filmed it right here. Starring bette midler. Yes and to me. I mean it's just it's funny. And i think it just goes to show again that they were so hopeful that maybe by marketing it this way and like hyping it up that it would become something you know that it would become the hollywood. You know the next big place for filming which is funny so from there. You would continue into catastrophe canyon. So i do think that this was a pretty cool part of the tour however again the parallels to the universal version are just comical. I mean just very similar As far as this is where he got to see the special effects that would make you believe that you know a movie was being filmed here so any of it was called catastrophe canyon because any kind of natural disaster. You know rain fire earthquakes. They tried to highlight all of that here. And the biggest one was like an oil tanker would blow up and then the flood would be shortly after ups. If you get a chance. You should definitely try to look on youtube to see. The similarities is a great value on yester- world where he broke down and kind of pokes. Fun at how closely related these two attractions. I mean you have to poke fun so following up on. That was the bone yard which i think most people would agree. This is like the coolest part of it here. You can see random props different disney films and it was placed here. Because in real hollywood backlots studios would keep old props around in case. They needed them for future. Productions or future movies and so at mgm studios. The bone yard served more as a museum of relics from past films and included props from the rocketeer roger rabbit and star wars. There is like a tie fighter back. There wasn't there something and then the other one that stood out to me was from Roger rabbit the What was it called with the green stuff. thing yes the drip and it was on display was pretty cool the dip not trip the debt. Yes we're of the worst roger rabbit fans of all time. We are the other co portion of this part of the tour was that this is where you could see the earful tower which was the first icon of the park. We kinda poke fun now. Of what is the icon of disney's hollywood studios but back in the day. It was known that it is the earful tower. Then later you'd get a sore shoulder hat. The now the composition is is it tower of terror or is it the chinese theater. I kind of still wish it was the earful tower. I feel like they so easily could have put it somewhere else. I mean why couldn't they have just moved it. You can do anything behind indiana jones and it'd be fine But they didn't. They didn't where i mean. What do you know what they did with it. Is it just gone scrapped. Somewhere i would assume that they will have the one that they have walt disney studios in paris. That's not the same one of you feel like you would be too much to ship it rather than just make a new one out there yet. Doesn't seem worth it to ship. It just took it to the scrap yard guests. Oh that's sad. Someone should have been able to put that in their backyard. I've at john stamos would have bought it probably in his backyard. But this basically marked the end of the first half of the tour so now you start. The walking portion and the very first thing that gets all was a water tank demonstration which pretty much displayed house. Special effects were used to make ship based films and they particularly used the pearl harbor movie. I never watched it pearl. Harbor was the only really thing that i remember about. That movie is when you bought it on dvd. It was so long they have had to put it onto discs. And i never ever not a single time made it to the second disc. I fell asleep every single time. I remember titanic was the same way to or at least for the vhs version because my parents had it. And i just remember thinking like wow two disc. That's crazy or to vhs tapes. That's crazy. i mean the pearl harbor movie. I think it was pretty good. It had josh harnett in it. I think jennifer garner when zenit as well. Okay we know have to watch it. Don't quote me on that. You should someone who looks like jennifer garner could be. I'm gonna look it. Good luck but this is where guests actually got to volunteer to be part of the demonstration and they could act out. You know sailors boarding the ship. Different things and from here you would go to the different stages so i went to this town the sound stage. That was along mickey avenue and you would basically walk in these overhead walkways. And as you were walking you would just get to look down into the studios into these different stages looking through the windows. Basically got like a bird's eye view of everything that was going on. Jennifer garner was titanic by the way along with pearl harbor along with kate beckon sale. And i knew. Ben affleck and then josh hartnett was in as well in jon voight star studded cast anyway just had to clear that up and i'm so glad you looked. Mickey avenue was themed to look like the mickey avenue in the disney studios in burbank california And from here guests entered the area titled inside the magic special effects and production tour and this is where all the different special effects were demonstrated for guests and something that cracks me up about. This backlot studio tour is that they included a lot from honey. I shrunk the kids so particularly in this section of the tour. They had a big green screen and again they took to volunteers where they would show you basically a giant bumblebee and how they got the green screen and the kids and the bumble bee to work together to make to recreate the scene. From the movie a portion where they had rick moranis and goldie hawn from huntington bank the kids on like a filmed portion of it to present this idea well and this is completely separate from what we're talking about. But eventually you know. Hollywood studios ended up with a honey. I shrunk the kids playground area which was awesome. I never really experienced it. Did you even have a childhood. I did. I told you skipped hollywood studios a lot. Which is a crime. You can blame my parents. But when we talked about epcot to and the imagination pavilion they took things from honey. I shrunk the kids. So i mean it was a box office hit i mean but like what could you even compare it to you today. Because that's what i struggle with. Like i when i think disney hits never have. I ever thought honey. I shrunk the kids as being groundbreaking. I don't know what you could compare to. It was just the perfect encapsulation of the eighties and nineties. And that's just what we have to believe. Yeah i mean. I feel like the best. Comparison is like flubber which is basically the same movie just made differently. I just it's hilarious to me that it was just everywhere we have to watch. Honey i shrunk the kids. 'cause you've never seen it have you. I'm sure you've seen parts of it. Some how. I find that very hard to believe disney plus i mean why isn't it just gold starred on disney plus as the greatest masterpiece ever should be. Apparently it should be so following this where production sound stages that offered guests and opportunity to observe real production going on without disturbing the actual production so they had things like the mickey mouse club. Use these sound stages to record their disney channel shows and there were also opportunity to see the jim henson creature shop. Where there were many puppets and props. Now this sounds amazing. Particularly the jim henson creature shop. But the mickey mouse club. I mean that would have been the reboot right. So this would have been britney spears. Justin timberlake christina aguilera. That group was there right. I mean i guess so. That would be pretty cool especially if that was a show that you enjoyed watching which i'm sure it was for a lot of people like the opportunity to potentially see something like that would be pretty like mind blowing. It does make me wonder you know. Like would there have been cast members or someone in there to shuffle you along because if i get up there and i see britney spears i'm not leaving you know what i mean like. How would they get people to keep walking. I don could question but they never had to battle that as say real talk now like we mentioned you know. Despite disney's best efforts nothing actually came to the park other than disney produced. Things like the mickey mouse club. You know they never attracted any big movies. They never attracted really anyone and they tried really hard. You know the florida film commission offered like things like tax breaks credits and they just never took it which is interesting because this is kind of the same idea and approach that atlanta and ended up taking recently as well as that film production movies have become too just cost so much out in california that atlanta is getting so much of the business now for tv and film and so it's almost maybe one of the things that universal and disney were ahead of their time. However i do think the fact of guests walking through this area all day was probably a major turnoff for any story of production company. Thinking about putting something together. Can you imagine like they're doing anything. Marvel here oh. My god i i mean that's gotta be a closed set a gag order on every single person you know. Everything is so secretive. Now where you don't let things to come out ahead of time and there's probably to a certain extent some of that back in the day as well said i don't want you know these walt disneyworld get wearing many years watching me and my crew trying to try to work. Yeah i mean. I'm sure it was just like an added level of pressure that was unnecessary in. Probably just an added level of headache. That they didn't need you know what if kids were crying or something happened. I don't know if you'd be able hear that behind the glass. But i'm sure it would cause disruption that would cause them to stop filming and i don't know any actors personally but this it's it goes with the space that you can a lot of actors or temperamental particular imagined. It would be hard to attract a lot of big names of he said hey alec baldwin instead of producing in hollywood we're actually going to take you to orlando florida and those stars don't live orlando florida like they would hollywood. You know. maybe the hope was that they would move down to orlando if it became big enough. But that's just like an extra cost to. I feel like so near. The end of the walking tour was a making of set tour of the latest disney films attractions. And then that would. Empty out into the walt disney theater. The tour ended with the short film of michael. And mickey where. Michael eisner would be company by mickey mouse and they would introduce the previews of current and upcoming films. This sounds like the greatest thing ever created. I was gonna say the opposite. How fringy will. That's why it's the greatest thing ever created that. I don't wanna watch michael and mickey give me walt. And mickey. what do you mean you want in mickey house. Walk going to talk about the current. Well obviously can't but it just seems cringe-worthy that michael eisner would even put himself like that with mickey doesn't just seem weird. I don't know. I don't buy that as much as i just think that michael eisner has just. He's such a character and it's so funny to see the places that he inserted himself into the company and just like the face of the company. Well yeah following this making of area guests within leave the attraction and walk through a store called the disney studio tour and within just a few months of the mgm studios the walt disney theater. Were guests emptied out was separated and became. Its own theater. That then went on to show. Here comes the muppets. Which was i would do anything to go back and watch here comes the muppets. They were full size. Muppets like the size. That you would see mickey and minnie walking around as characters in the parks of muppets. Fosse bear miss. Piggy curran everything. And then eventually they go onto voyage of the little mermaid. I know hard to believe wage a little mermaid with its groundbreaking. Technology was not there in one thousand nine hundred nine. I mean talk about a downgrade though to go from here comes the muppets and i know they probably left. Because eventually they got their own muppet vision. Three d but to go from that to the wage of the little mermaid. What that's i don't know it desperately needs an update. Everyone says it that. I almost feel like it could stand to be Something else i feel like it doesn't really fit the space anymore. Without it being animation courtyard. I don't think it really fits anymore. That's the biggest thing. And i don't know if we mentioned this. But you would walk through a space where you could watch animators working which would be super cool because you could see them working on upcoming films and movies and that was probably the most realistic or just the biggest part of any of these productions studios because those actually came to fruition part of that heartbreakingly enough was home on the range which i love i mean home in the rangers probably the disney movie of all time that i love it it was even. We even heard the commentary of saying that killed traditional animation. It was so bad that they as a company decided that they could not do hand-drawn animation anymore. Despite that you could walk through and see them drawing home on the range so let a time to be alive. I did actually look this up. Just because i was interested in it and we talked about they wanted to have these big films made here. They did see this a little bit more in animation side. So i have a list of movies. Big-name movies that they worked on or that they fully completed in mgm studios do know any of them before. I share it home on the range. I'm not sure if is was fully completed their. I believe it was a big name is what i said not the lowest of the low scraping the bottom worst thing to ever come out to the company. Okay okay dramatic. That's how i feel. Let's hit list so in this. They call it a satellite studio away from burbank. They worked on parts of beauty and the beast aladdin and the lion king then they worked on two big name movies that were fully done in. Mgm studios mulan and lilo and stitch. Now that is awesome that is really cool. But can you imagine being an animator you get your dream job of working for your dream company and you show up to work. They say you're working in orlando florida. And he said great. You know maybe a little bit cheaper than moving out to burbank. Maybe you're an east coast person so it's a little bit easier for you. They show your desk. And you're basically inefficiential with big glasses at the top where people are watching you work during park hours every day or i feel like what would be even worse. If you were hollywood person who loved working in burbank california and they said you are being relocated to orlando florida. So it's honestly shocking that they even you know because animators were so priced and are still so prized by the company. It's crazy that they would make them work in there. That environment again. I'm not an artist. But i have to imagine if you're an animated that's something like you get in the zone. You got your headphones in you. Are you know maybe collaborating with other people. It's a space that you have to constantly keep your creative juices flowing and that's probably a little bit hard when you've got guess walking by tapping on the glass all day trying to get your attention of droll. Mickey mouse thank gosh. I sure hope that never happened. Although sometimes the worst idea i could. I could take that so now that we've finished this tour. I think it's another good time to just point out. How huge and massive all of this space took up. So if you look at it now it basically starts at star wars launch bay where it currently is and you spend all the way back through toy story land into galaxies edge And then bring it back up through the metropolis. Area are municipal burgh. Sorry always say wrong. Municipal burgh area and through those buildings through one man's dream through all that it was absolutely huge that it would have even circled around crichton. If i'm wrong over to where the streets of america used to be in the muppet courtyard there to basically we've taken all of galaxies i just footprint And brought you over there to that grand avenue area near baseline tap house and then it would have circled you back. That was another part of the tram tour to if you look at like the route that they took you would pass in the same things like two or three times so it's not like the entire time that you were going on the tour you're seeing something new like you might have seen the front side of it and the backside and that usually only works on jungle cruise because the backside of water is very exciting. It was it was wild. I can't say that. I didn't enjoy it going on in the late nineties and early two thousands. Now i did. I do remember complaining to my family. About how long it was. And i didn't even go on to hour long version but i do know it was one of those is distinctly. Remember being in line being like this. This is is ruining the rest of our day. After this. How i felt when i had to sit with your parents your family through the captain eeo. That's exactly how i felt running my. It is the same but eventually so forth thinking about changes they did end up splitting it into two. So the tram portion became the backlot to and then the walking portion became the backstage pass and then in two thousand one so it didn't last long backstage pass got split apart and that's where we started to see some of the same things that we saw today like the one man's dream and then in two thousand three that residential street with all those houses They got torn down and he got the lights. Motors action extreme stunt show and i vividly remember like promo material for this. 'cause they were making it a huge deal. I thought it was a big womp. Womp allen said. I never sat through it so your family did sit through it. I think i saw it twice. And i didn't i leave feeling anything great. Some people are very nostalgic can enjoy it acquired a bit but i'm not a car person. So maybe that's part of it. But i thought it was kind of a big waste of space. It was hot as haiti's out there well and yes. That's probably a big reason that we would skipped it. Because i don't need explosives in central florida. If i remember correctly it was on metal bleachers. Now i do think you were in the shade. But you know if you went early in the morning or late in the afternoon when the sun is not being covered. You're just getting beaten down by this on and i. I am almost positive. They were metal. Bleachers i mean that would make sense. I'm sure they weren't going for comfort. And it's not like it. They planned on lasting forever. I mean because it obviously is no longer. There didn't last forever. So one open backed i do. You can see parts of catastrophe. Canyon repurpose if you go to disney's wilderness lodge and you go to the boulder ridge cove pool which is a mouthful you can see some of the old mining equipment which is pretty cool. This call. I do like boulder ridge and just like that disney repurposes everything. They always find a spot for everything almost earful tower. Maybe johnston mills has it. I'm sure he's hiding somewhere. He could be. He has to have like an airplane hangar. If that's how it what he's doing with them he could so that kind of wraps up everything about backlot tour. And here's my question for you. Do you feel better or worse about it now. Learning more about its history. I think it has a more interesting history. Then just a backlot tour. I mean i think. I don't know if i like the history with mike wiesner. It's funny to look at the similarities between disney universal. Because i feel like you mentioned you know. There's always like the tic tac but at the same time they almost pride themselves on being so different. And you know each one thinks they're better than the other but when you look at both these parks they were intended to be the same so i just think the history behind the park is maybe a little different than i knew previously. I just yeah. I know it. Not that it discredits it. Because i think now mgm slash hollywood studios. It's thirty two. Years has now gone a completely different than universal studios florida. I mean even universal studios has completely changed their direction. They're no they don't have a nickelodeon stage anymore. They don't have the blue man group. They are transitioning more to just be a traditional theme park. But it is. I don't know it's just something weird about this like you hear so much about old school. Gm and i remember it to a certain extent but hearing this about how it was almost a complete ripoff was. It's a little unnerving. Well do you think about you know. They were both so confident in this idea that they both did it. They both put the money into making these new parks and then in both scenarios it was kind of a fail and i feel like hollywood studios is so different now because they completely had to pivot you know. We don't see that original idea of like you are experiencing how these movies are being produced whereas now you are being put into the movies and that's why you have these larger than life. Things like galaxies edge and toy story land. Because they want you to feel like you are living it you know even the same way. They got rid of the great movie ride. And now we have mickey minnie's runaway railway because you are experiencing what it's like to be in a cartoon. How did they have the audacity to open this park with only two rides. Now that i will never understand. I mean i don't know unless you're just a huge disney fan or i don't know what it costs at the time. But how would you have convinced people to buy tickets. I mean we've talked before about dca in tau. That was kind of an epic fail on the west coast. I mean this sounds not great. I mean i think the addition of sunset boulevard means way more to the park than we ever could have realized. I don't know if they ever would have turned it around if they didn't get something tower of terror in rockin roller coaster. Because i liked backlot tour. I like great movie ride. I appreciate what they did but they that doesn't sell tickets as much as tower of terror. Does i don't think. I also wonder if there were any behind the scenes meetings with michael. Eisner like okay. What were you thinking like. You promised us all these things are not promised. Maybe but you presented all these great things. Now what you know. He must have had to kind of eat. His words to he never did well. I'm sure he never did. But you never know what happened behind. Closed doors will it's interesting and You know one of those videos in the research that we dead after we did our online and literature research he said you know michael eisner almost credited for saving the company and almost ruining the company at the exact same time. It's just a fascinating time period kind of right before the internet boom takes place of how they were able to get away with a lot of these things because really the only media coverage that they were getting was newspaper and a little bit of tv but it was. It's hilarious to even see. They were comparisons between the newspapers and how they recovering universal studios florida an hour. They're recovering mgm studios and a lot of times. The newspapers even got the mixed up in their coverage because they were so similar which is mind blowing to even imagine that they could get confused so we hope this episode was worthwhile as a storytelling episode to have a deeper understanding and appreciation for where this park comes from. I think this is probably the hardest part to really wrap your mind around on. What does it stand for. What is it trying to do. And i think that story is still being told today. I bet when we look back thirty years from now on its sixty second anniversary. We're going to have a completely different idea as to what mgm slash. Hollywood studios is what it offers. What it stands for what its goals are and will probably continue to laugh about some of these early missteps of what it took and i do think next time we go to hollywood studios. I'm going to have a good time walking around in trying to picture what some of these places originally were even though a lot of has been torn and it's hard to see it is fun to kind of think about the footprint of the studios tour and how big it was and how small everything else was think. You're just in the full day of just sitting and back lot express and you can get a lot of the same feelings that you would get from back latour tour mesa. Anita wookey cookie. Lookie indiana jones but even Like the muppets them up. Its store has some props in their them some good nostalgia so thank you so much for listening. Hope you can join us on thursday for another episode of detour to neverland. We will be listening on released a. We'll be writing veloce coaster today so stay tuned on social media as we try to express in words. I guess what it's like to ride on veloce coaster. Not just screams are tears of joy. So hope you can join us for that. Thank you so much for listening. Hope your week is off to a great start. We will chat with you on thursday. Thank you for listening to detroit. Neverland make sure you enjoyed the show between episodes. You can find us on instagram at detoured. And every land or visit detoured and overland dot com. We appreciate you letting us do part of your day. So you real soon.

disney hollywood mgm studios michael eisner mgm hollywood studios Mgm studios ernest eisner Hollywood orlando paramount florida disney universal seaworld jennifer garner mickey mouse club mickey jim varney walt disney theater stevens lizzy mcguire josh hartnett
Episode #144 - Cruising Back In Time: The Queen Mary and Port Disney Sea Long Beach Project

The Cruise Dudes Podcast

1:07:07 hr | 1 year ago

Episode #144 - Cruising Back In Time: The Queen Mary and Port Disney Sea Long Beach Project

"Episode One forty four the cruise Deutz podcasts the common explore with us the exciting world of cruise ship Gatien's journey as we set a course to find and share with you the best and finest debt cruising has stop or we are your host Tommy Allison and Scott Andrews the cruise dudes. It got your passport. Sport increased card ready. Welcome aboard to our show Sir. Hello everyone welcome to episode. One forty four of the cruise dudes podcast. Hello there Scott Tommy how you doing today. I am doing doing great. You know I just moved in and we well move into my house no but I'm still currently moving. It's been a long week but I hear that. We're having having a great show today. Forget we're going to continue our talk about Disney. Aren't we. Yes yes we're GONNA cruise back in time and we learn all about the Queen Mary and Port Disney See Long Beach. We're going to get the behind the scenes story by a real Disney historian and GM Corcoran that is going to be great. You know what let's just get right over to the news and get this show going here. We go everyone here. We go right how you doing buddy. I am doing good you don't. I'm just going to go L. Hewitt straight to it straight to what let's go straight to the news because it's well. That's the segment is the news I know but we are the hurricane so let's just roll it on out okay hurricane what Dorian Dorian well target well. It's that we're we're hurricane. Cruzi Kirkman crews dudes okay when we roll in we roll it. Okay the heart warming response from the cruise lines to the tragic destruction that Hurricane Dorian brought up on the Bahamas has been quite amazing food water medical supplies equipment generators and more were immediately transported to the islands and the cruise lines have made financial pledges as as well that will be much needed for long term recovery efforts in the hardest hit areas. Some of the highlights of the help from the various crew lines include. MSC cruises uses and they have a nonprofit organization. Did you know that Scott. They actually have a nonprofit. Yes and it's called. Mse Foundation and they are providing providing semi permanent pre fabricated modular housing. That's pretty amazing right there itself and they are also you know they've been in business for over three hundred years in the shipping business but they're providing cargo transportation logistics which is a big deal because they know how to get around on mad ah so logistics and long-term funding so they're very well invested into this now the one thing about what he just pointed out to is they've they've been around for you said three. Hundred Years Right exactly not just cruising they know the logistics and long-term funding relief programs grams they know about whether they know how to deal with it. The next one is Bahama Paradise cruise been on their crew. That's what I was GONNA say. They only have APP one chip and see. This is what's incredible about this cruise company. Yes they only have one ship but it was the first one of the first cruise ships CBS to arrive with supplies and it's also started a fundraising program to help with long term projects and what a lot of people don't know to it was one of the first ships at started shuttling people from the island back to Florida so this was a company of one ship and they stopped everything to help out so if you're ever in Florida and you want to do like a three day trip they do. They do two days. I've been on it. It's really really fun. Look up the Bahamas Paradise Cruise Line. It's very simple to do. You could just hop on board. It's going to Catalina. They take you to an island. It's really really fun and yes. I'm plugging them because they took their single ship to do this. Relief Program for these these people Norwegian cruise line delivered relief supplies and it's made a one million dollar donation to all hands and hearts and we'll be matching dollar to dollar to assist in rebuilding efforts. That's pretty amazing right there. Oh it is it is and with again. Norwegian cruise lines all these cruise lines are going above and beyond the next one was Disney cruise line. They're delivering relief the relief supplies and have also made a million dollar donation for or the relief and recovery efforts in the Bahamas. All of these companies are stepping up how about Carnival cruise line. Yes Carnival cruise line has delivered relief supplies his and has made a two million dollar donation for relief efforts and this is also through the arisons private foundation and and They're doing lots of fun raising their I know that the Bahamas are very dear to their hearts okay and the next one we have is Royal Royal Caribbean. They're delivering relief efforts preparing food. I saw those pictures there I was I loved the videos and what they're doing. They're doing a a refugee re locate. I'M NOT GONNA call it refugee. I'm just going to call it what it is people relocation. Nobody is a refugee. That's their island. They're not being kicked out. Oh they're going back home. We are going to make sure that they're going back home. Royal Caribbean also made a million dollar donation to the Pan American Development Foundation nation and this is what I like about Royal Caribbean. They're giving US cruisers. The opportunity to help in the reconstruction should they are also willing to donate on top of the million dollars or donating five hundred thousand dollar match so what that means is is if you go to their we'd we'll have to put it up on our our website but if you go to their site and you make your donation say you make it for ten dollars. They're they're going to match that up to five hundred thousand dollars. So I challenge a person who's listening right now. WHO's that billionaire. Give five hundred thousand and just say yeah you heard it from crudes and then let a match that would mean that they would be getting a million dollars or so much that these cruise lines are doing but we have a lot to go over. So what what's you know what I just wanted to say. One more thing I had a friend of ours that was on when the Royal Caribbean cruises uses Joshua and he was mentioning sharing on his facebook page some of the amazing things that Roy Review was doing while on his cruise and and it really touched his heart and it was really cool to see all the different things that they were doing to help the people the Bahamas and Josh thank you for sharing sharing some of that with us and for with myself on your facebook page. That was really cool so hopefully I can please reach out to me Josh McCann shirt with with other people. I like to do that if I if possible one more thing. I just wanted to say that this'll be an ongoing effort will put links in our show notes how you can help relief to the Bahamas. That's all I after safer right now and if you're thinking okay I'm not going to go on this cruise because it was devastated. Just remember your money helps. Even though you you might go to a country and you're like Oh look everything was destroyed. Go to the country to help out while you're there see if you could work some food lines or something something. It's giving back that all. That's that's what counts so okay. Let's switch gears. What's up well. We have to get over to our official show topic and what's head on over there right now okay here. We go eh her right all right here we go well. We are going to have a special interview view today storyteller. Yes yes. We're going to be cruising back in time and we're going to be discussing and learning more about the queen. Mary and the Port Disney See Long Beach Project. That never happened but it's amazing. There's an amazing story about it how Disney acquired tired of the operating rights of of the Queen Mary and their vision for Long Beach and the port there and what they wanted to do do and so we asked Jim Korca's to come onto the show. I met Jim this summer. When I was back in Florida at a wedding dinner and we just hit it off really well. I said Jimmy Nita come onto my show and talk with us about Disney see and Queen Mary and he says I'm going to do as some research and I'll let you know and he reached out to me a couple days ago and he says I'm ready. I'm ready. I'm ready and so here's our interview with Jim. Korca's Hello Jim how how you doing welcome to the cruise dudes podcast. Hello Jim wait a minute. What kind of a cruise news the is this. Shouldn't you be saying Hoy or welcome aboard or or or playing that little whistle or something like that. Oh we have a whistle but we just can't play it on this show. That's a difference well what the less embarrassed because I'm wearing my yachting cap in my ass. Scott so I guess you guys are legitimate yeah well. Thank you very much well. Everyone we're so happy to have today a gym Korca's and he is a Disney researcher historian storyteller and author of the volt of Waltz book series. He's written over thirty books. Jim Carcass welcome to the show. We're so glad to have you here today. I'm so happy you invited me to be on I I I love sharing this information with the people who are so interested in Disney history because much Disney history is not written down it it it really is even going back to the days of Walt it. It was an an oral tradition where information was just past or elite back and forth two people so it's important to get this information formation down and out there and get those stories down and out there and and shared so thank you so much for this opportunity absolutely absolutely so on this show we're going to be going. We're going to be cruising back in time. We're GONNA be talking about the Queen Mary and the Port Disney see long beach and this is a very unique story because the Queen Mary came to Long Beach in nineteen sixty seven and it had various own owners over the years and operators and dizzy came about and owned it for a while and operate it for a while and we wanted you to come onto the show to tell us all about it and I. It's a fascinating story. I I know I. It's an unusual story company. That's known for making movies right and then also maybe has some theme parks. What are they doing with. you know a Queen Mary cruise ship and and and the short answer is basically that Disney. CEO Michael Eisner wanted to own the Disneyland Hotel. That's the that's the short answer but the longer answer is what we're going to go into to today and and again. Disney only ended up operating the Queen Mary in Long Beach from nineteen eighty eight to nineteen ninety two so we're only only talking about four years there and during each of those years Disney lost money on it but but as you said the the Queen Mary was you know the British cruise ship it it it was actually the flagship of the Canard Line. you know starting in nineteen thirty six and sailed the North Atlantic back and forth from England to New York a lot of celebrities on it wall you know a was on it and then it was retired from service in nineteen sixty seven because what happened with a lot of the great cruise ships is is transatlantic flights came in airline flights and so people were willing to to sacrifice the luxury and comfort of of cruise ships for the speed of getting there faster and also it was cheaper rather than taking that that slow boat and and as as you said Long Beach purchase the ship in sixty seven it purchased it for almost four million dollars and and it's such a large ship it couldn't even get through through the Panama Canal so it had to go around South America around the Cape Horn to Long Beach where it was actually set in cement rent and moored so it's no longer ship it's actually a building and went through massive renovation into a hotel in in a museum and a tourist attraction but what happened is long beach you know bought the ship and they thought well you know this whole drive you know tourists to Long Beach and all this but they really didn't know how to handle it and there were different operators that you know handling different aspects of the attraction you know the Food and beverage that the the rooms whatever and so finally in nineteen eighty they assigned a sixty six sixty six year lease Jack Rather now Jack Rather was quite an entrepreneur you know among other things he owned the properties of the lone ranger and lassie and Sergeant Preston of the Yukon which shit hopefully there's a couple of listeners out there who might remember Sergeant Preston of the Yukon who is was very popular in comic books and on TV and all that and Jack Rather owned and operated the Disneyland Hotel and then also to help juice up tour- tourism to Queen Mary Jack Rather is the guy who brought in Howard uses spruce goose. Is there to to Long Beach now now what happened when we're all Bill Disneyland in fifty five. He didn't have any money to build a hotel but he figured vigor. There should be a hotel a good hotel it didn't exist in Anaheim near Disneyland for for people the State especially people 'cause Walt wanted not to just be a local attraction but a national attraction. It's a attracting from around the country and so rather was was a friend and you know Disney had gone to Sheraton and Hilton and all that and basically the response he got was where's Anaheim Anaheim so rather being an entrepreneur was willing to take a chance so walt least him for ninety nine years years the land right across from the park because Disney had purchased that and owned that ninety nine year lease at a rate of two thousand one dollars a year for the length of the entire lease and hitting me no and Walter so excited what about having a hotel he is so rather own the hotel but the land belong to Disney but it was leased to rather thousand dollars. There's a year for ninety nine years and and then Walt was so excited he also told gave rather and this is in the contract rather had the rights to use the Disney name not only on the hotel but any future hotels hosted rather might build in southern California and Walt would not build a hotel in competition okay. I just have to get get in there one thing. Is this contract still valid yes so he's paying two thousand dollars a year. That's it's less than a single room apartment here in Los Angeles right now. You can what yeah now now you can see when. Michael Eisner came on board. CEO In September eighty four you can see that he was irritated by this contract right because because during this time and when Walt passed away you know Disney tried to renegotiate the contract tried I to buy out rather and all that but nothing you know the contractors solid and and rather was happy with the hotel once we get the eighty four Eisner's really upset. He says look we we've gotta do and so is ner is trying to do all sorts of macintoshes. mcinally you know like wait a minute. We've got the monorail going over to the Disneyland Hotel. You know why don't we charge rather this outrageous amount of money for the use of the monorail you know going to the hotel and rather response with well. We'll just close down that whole section of the monorail yes and and so what happens is Jack rather rather dies all right and Eisner then steps in to negotiate with the family but Eisner being Eisner as ner. WHO's a son of a gun e offers to buy out the entire rather corporation just to get the hotel but he offers six six dollars less a share than the stock was actually selling at the time it. It's the same thing that Eisner did with the Henson so you know the the contract was almost signed and then when Jim Henson passed away he went to the the family and said well now. The Gym is dead is it's worth a lot less so we're going off you you know and that's when the family walked away so again. The rather family didn't want to deal with Eisner Eisner at all. I already had a reputation as a bully and all of that in eighty seven a New Zealand firm came in and purchased about thirty percent of the rather corporation because the rather corporation without having Jack Rather there and change in tastes and things like like that you know the company the corporation was was having some difficulty so it had purchased thirty percent of the corporation and announced announced that it eventually wanted to purchase at least fifty percent and so is never went ballistic be because a foreign country a foreign company would would gain control of the Disneyland Hotel and the right to use the Disney name on any other hotels wanted to build in southern in California so Eisner went to the New Zealand Company and behind rathers back New Zealand that New Zealand firm bought almost fifty percent of the rather corporation Disney bought the rest and six months later Disney bought out out the New Zealand Corporation so so Disney bought the rather corporation for one hundred and sixty one million dollars plus assuming eighty nine million dollars in debt now with all of that just because Eisner wanted the Disneyland Hotel and wanted that contract correct dead now part of the assets that the rather corporation had was it had the contracts and leases leases for the Queen Mary and the spruce goose and there was an area between those two attractions which was called London town village. which was you know a bunch of shops and restaurants restaurants and things like that but rather had intended eventually over there to build this whole retail complex complex with with with hotels and shops and all that so he ended had an option on two hundred and thirty six acres around on that area and this rhyme real estate in Long Beach? Yes on the Eisner took looming that hey look long. Beach is is right. You know for expansion so I you know all all I really want is the the the Disneyland Hotel and we can sell off all these other assets but let's keep the this Queen Mary and and spruce goose and all of this option on this acreage over here because we can develop that so Disney created a company called W. C. O. Port properties. WC Oh Walt Disney Company Right WC oh Fort Properties to oversee the Long Beach property because they didn't officially publicize it as a Disney property it it it was run by this WC oh poor properties and so they went in and they they renovated all of the rooms on the Queen Mary and they created aided. tours like the haunted passage tour the ghost tour of the Queen Mary and Celebrity Tales which was it took yes through various where rich and famous you know stayed and Disney hired a bunch of look alike celebrities to be on the ship. You know sort of like street misfield today so you know. WC fields the Marx Brothers Mae West Clark Gable they hired a Howard Hughes News impersonator to give tours of the spruce goose and all that now again some be your listeners. Maybe so young they go. Who are those people they they were are important celebrities at one point and so you know they upgraded the restaurants and I in fact Jack Lindquist Quist who later became president of of Disneyland was a vice president of creative marketing he brought in Haret's the the famous London department store. I it's I signature. store in the United States was on the Queen Mary it opened in eighty nine there and but Disney goes. How do you bring people down to Long Beach. You know especially since you're not saying this is a Disney attraction so what they did in nineteen ninety is they created a voyage to nineteen eighteen thirty nine year long celebration okay now they picked nineteen thirty nine because the last peacetime voyage before before the before the Queen Mary was converted into a troop transport and then after the war was converted back to a cruise ship but its last peacetime voyage was on August Thirtieth Nineteen nineteen thirty nine so basically what they were going to do for a year is you were going to take this time travel trip tip back to nineteen thirty nine. There would be a bomb voyage party. There would be you know a a show featuring you know these. He's Hollywood celebrity impersonators dancers. There would be big band music. There would be a special clubs thirty nine that was was decorated like a popular nightclub. of the era and cast members were then trained to Internet Internet interact. They were in period costumes. They were trained to interact with guests as if they were nineteen thirty nine passengers going on a cruise so so so people who came to visit the Queen Mary they were given a newspaper each day that had the same date from nineteen thirty nine and featured you know news items and there was the background music with newscasts newscasts and sports results and and things like that and then the London town village that area between Queen Mary and spruce goose they had the Brighton Carnival so so they had children's rides and Carnival Games teams and they had a a flying circus that flew through the air and all of that and people still didn't WanNa come so Disney offered special promotions there were flyers that were handed out at Disneyland offering three dollars off each admission to the Queen Mary for up to ten people people at one point. Disneyland guests were offered free admission into this Long Beach Entertainment Center with every paid admission to Disneyland isn't he land but you know it it. It soon became apparent the people who visited Disneyland really had no desire to rip out the the Long Beach you know and and Disney did a local TV show to to celebrate all of this and and all of that and you know it's it's like we're bleeding money here. You know what's what's the matter nothing that we're doing and Eisner. Eisner wasn't gonNA give up because again nineteen ninety the nineteen nineties. I don't know if people remember this is near declared it was gonna be the Disney decade. Remember that yeah. This is where Eisner was going to make his his stamp you you know on on Disney because when he came in the Disney company was still being run like a mom and pop business really really because that's what that's what it had been and Eisner saw that we can make this an entertainment empire you know and I can can be the emperor and and so there were dozens of projects listed for that and and again the hope was was that when Euro Disneyland opened it was going to be such a cash cow that that would fund all all of these other projects right and so what is me took a look at is look. We're we're. We're losing money every year here on this Queen Mary you know entertainment. a AH complex you know I'm going to double down. I'm going to double down and so in in January of nineteen ninety basically Eisner came out and said we're GONNA as part of the Disney listen decade. We're going to build another theme park and right now. we're thinking about either building a Westcott which was an east coast variation of the Epcot theme park you know right next to Disneyland or building a theme park work in Long Beach and in fact we might even build both and you know so officially in in July hi of nineteen ninety it was announced the Disney had plans to build in Long Beach Port Disney his knee where we're Queen Mary would be the sort of the centerpiece of this and and Port Disney and so what would happen is they would then you know use that option they had on all that additional land that you know rather had had and they would build a nautical theme park that would be called Disney see with no space between the two world words words a marina a cruise ship port that could house up to five cruise ships which would make it the largest cruise ship terminal on the West Coast and there would be expanded retail and and entertainment area and Disney was going to build five resort hotels five premium resort hotels off the this was estimated to cost you know almost three billion dollars almost three billion dollars. That's command what happened in October nineteen ninety one they changed the name from Port Disney to Disney C. which was just the name of the theme park because the port a long beach was going ballistic that that you know if you have a poor Disney and you you have births for the cruise ship and and you have a a marina that has a slip for you know two hundred fifty boats and and all of this you know this is going to be stealing all our businesses creating confusion in the marketplace and now are so so Port Disney's what it was originally called and then in Nineteen ninety-one we shifted to just Disney see you know and Disney was serious about this. They because you know I sometimes I have people say gee you know I I wanna go to Japan Dan and visit Tokyo Disneyland and they've got that other theme park Tokyo Tokyo Disney Sea. I wonder why why they came up with that name. I wonder if there's some Japanese influence flew into the influence was is they took things that were developed for the Port Disney see project and use it in Japan now. There's there's always a sane in in Disney Company. There's never a bad idea or or never an idea. That's never actually thrown away. It's always put away and is used for another time and this is where where you can actually see some of the ideas or Disney see in Long Beach. actually flushed out is in Tokyo Disneyland at Disney see in Tokyo and you're absolutely right there I from the past and when we go through the different sections at Disney see you'll see the direct connection of wait a minute. They were GONNA do a a a a Sindbad Voyage roughly have that overtook his uh-huh and and it's like wait a minute what and again they even had to build a steamship in Tokyo Disney because some of the plans they had were designed for the Queen Mary and again you're not shipping the Queen Mary. I don't know build your own steamship over there. You know so so what were some of the things you so you mentioned that they were going to have a port. There was gonna be able to accommodate five cruise ships at the title. This is before Disney had even one cruise ship because again. What we're talking about here is we're talking nineteen? ninety-one nineteen ninety two and remember. Disney did not announce its cruise line until ninety four writes eat that we're going to build a cruise line in the first ship will be sailing in nineteen. eighty eight what was happening is people in Anaheim Love Disney because it brought in jobs. It brought in tax revenue. You know it but long beach not so filled with the with the Pixie dust not so little we're with them and they were worried about increased traffic it concerns they were. I can concerned about environmental concerns. You know D- Disney is talking about doing all of this landfill. You know a a a a of some of this and and Disney was you know demanding certain things in exchange ensure building there you know like having them build this huge parking garage and then also have an off ramp from the freeway that goes directly directly into the parking garage and the city of Long Beach would have to pay for that you know right they were looking for tax credits tax yeah open you know and and and and so long beach was not so you know enthused about that so basically Disney held community meetings they they publish an issue of what was called the Port Disney news which I'm sure that listeners on this show show will immediately now try to go to the Ebay and try to find a copy. There was only one issue published but it had full color concept art a of of all things that they were proposing they had descriptions of some of these things and again remember all of this at this. This particular point is just blue sky. You know you you haven't gotten to the hard nosed thing of yes. We're definitely going to build this so you know. How much money is that going to cost? And what compromises do we have to make in order for this to get bills and you know that type of thing so so this is all just oh my gosh this is all just wonderful and beautiful you know and and so and so this this complex is is over by Queensway Bay so there are two sides to Queensway based on one side which they called the city side there would be Disney would build three resort hotels and shopping and entertainment areas and they would integrate existing to uh-huh facility. It's like the Hyatt Regency Hotel the Long Beach Convention Center the Shoreline Village The downtown Long Beach Marina arena that type of thing and then it would be connected to the other side of the bay by a monorail which which also went to all three hotels and then we'll take you to the theme park to on the other side there there would be two more resort hotels hotels and a boardwalk and all of this and and outside of the theme park itself is the world court art which would be you would have excursion water fairies that would depart on a regular basis to the Avalon Newport Report Beach Dana Point Redondo Beach. You know it would have a promenade with easy access to the shops and and and restaurants restaurants so so so try again try and think of a theme park type thing surrounded by you know downtown Disney right I think with with with shops and restaurants and all of that and of course the Queen Mary would be there a familiar icon on and there would be laser and firework shows out there on on on the water now to justify doing the landfill Disney he had to include you know marine the marinas and the cruise ship port and the ferry ports and even some sort of an aquarium because there were certain requirements Weyermann's by the coastal commission. You know allow you to do things do that but let's take a moment and talk about the theme park you know the Disney theme park and again. We're we're talking. This is ninety ninety one ninety two you know and they were looking at you know this would get developed within you know five six years and and then again also developed you know in in different phases different phases would would open now one of the things that would make it different different from Disneyland is that it was also educationally oriented okay so in addition to the entertainment aspects ah they're trying to do the the original intent of Epcot Center which was going to be educational or the right The the Living Seas Pavilion at Epcot that type of thing you know you you you've got you've got the you know you've you've got a ride but you've also got these exhibits and things like that now where him and everything yeah and the and and for this dizzy you'd have an ocean area and and I had to learn what is the difference between an aquarium and an ocean area. You know I thought Gee. Isn't that the same thing you've got a bunch of fish in there and an aquarium you separate species of fish an oceanarium just like the ocean. You allow allow them all to interact together. I didn't know that and so instead of a castle they would have a centerpiece called Oshii Anna and it was like these three to six huge bubbles you you know the huge orbs and inside would be ocean area which was you know a-. At least thirty feet deep holding you know ten to twelve million gallons of water and in Oshana they also had the the Future Research Center which was supposed to be a meeting center for Oceana graphic researchers from around on the world and and they even had the ocean outreach center which was a library of the seat. We which was this massive research library very the that you know guests could access scientists could could access all of that now again. It wouldn't just be oh well I can. I can look at the fish. I can go read a book. What good is there would be interactive exhibits because the whole point of Disney we see was that you should learn about the C- appreciate the C respectively so there would be a catwalks that would go over the oceanarium there would be you know portholes along the side. Let's see you could you could look in kids would be able to borrow goggles that allowed them to see the world away. Fish see the world there would be a submarine simulator and and that would take you to various underwater locations locations and there was an exhibit of how to clean up an oil spill and and all of that but you know the real key to a Disney theme park is is the different lands so this was divided so think of oceanic as again these orbs that were sort of dropped in like a pebble into the middle of a lake and then there were ripples that went out you know from that pebble so so this is how this was designed so the different lands one of the lands was mysterious island and and so the icon in this land was a man-made volcano which was always on the verge of threatening threatening to erupt and the whole area was based on the stories of Captain Nemo and his Nautilus Submarine you know because the again the sequel to Twenty Thousand Leagues under the Sea Jules Verne wrote was mysterious island so that's why the mysterious island and so there would be a ride going to the lost city Lantis there would be higher it island and on that Port Disney news that they sent out to the people in Long Beach to engender support and all that they described pirate island as Tom Sawyer's the island times ten and but no no specifics about what was going to be on there but that and and then they were we're gonNA have Nemo's Lava Cruiser and so this was a roller coaster was a suspended roller coaster so you're hanging being there and and you see you're you know you're strapped. In of course you're hanging there and you're seeing your feet underneath you and your careening through through underground caverns in the volcano which is threatening to explode and erupt at any moment now now now. Did you finished with mysterious island. You're going over to a section called Heroes Harbor now. This was set up because again they they they wanted to capture all of the stories of the sea so this was about the myths and the legends of the C. You know so you're talking mermaid. You're talking sea serpents. There was a an aqua- labyrinth where it was basically amazed but the walls were made out only of water you know these jets were shooting up and then changing so you're going through this maze trying to find your way out and the mazes constantly changing as you're doing that there was a ride to be based on the voyages of Sindbad. The sailor there was another on the adventures of Ulysses from homers famous poem now you're finished with that you go out into the section called fleet of fantasy and this is a the harbor and it's filled with iconic ships they and we're talking about. Chinese junks Egyptian exception galleys and each each of those would would feature exhibits and rides and dining and entertainment now. If that's not enough for you there's a section called Ventura reefs and now originally was called adventure series but they found they couldn't trademark copyright the word adventure so it venture res and this is very similar to Florida's Typhoon Lagoon Waterpark so you would have the opportunity to surf or snorkel through tropical reese filled with fish or or or there was a lazy river. You know type attraction one piece of concept art showed guests being lowered in a steel cage into a tank of sharks and we'll talk in great whites the Guy Gosh. That's just the way it's gotta be yeah. That's crazy. That's crazy that Disney would even even think about doing that. Where guests today but you know it's it's it's really amazing because this whole concept of love Disney see and you know having the cruise ships there and and and everything else it was just like it was to be a a a draw for people before their crews and after the cruise to come and experience all this. Did they ever have any do. Are there any agreements with any cruise lines. was there any no but remember back in nine thousand nine hundred eighty five Disney had had that agreement with out on the East Coast it had that agreement with premier cruise lines for the the big red ship Yup Yup Yup yeah and so that by the way ended in nineteen ninety two you just as we're we're. We're doing this dizzy see thing and in nineteen ninety two Disney was negotiating with Royal Caribbean Royal Caribbean and what is some of their cruise line. It'll it'll a little come to me that that's the that's the problem with having too much information in your mind. You know you just go. Wait a minute. Wait wait a minute. What are what are we is so in one thousand nine hundred Royal Caribbean and Carnival Cruise Okay Caribbean and Carnival Cruise. They were negotiating because they they wanted a more upscale package and you know because I is it was getting upset that people were going on the big red boat and thinking that this was a Disney experience you know I thought it was because I I was living out in the west coast. At that time I was living out in the Los Angeles area and you know when they did the Walt Disney World Christmas parade whatever they'd have these commercials and I'd see all these Disney characters on on on the cruise ship right you know and and you'd see the print ads with all of this but Disney was only supplying the characters you know it wasn't an so the rest of the experience was falling below what what was a Disney uh-huh and when big Red Boat Lost the licensing rights in nineteen ninety two they then went to Warner Brothers Persson had warner brothers bugs bunny and all that on there and then big red boat went bankrupt in two two thousand. I think you know in that so so Disney even though they for this West Coast Park hadn't really made eight arrangements with a cruise company that had that experience with big red boat which was yes you can take a the three day cruise and spend four days in the park or spent four days in the park and take a three day cruise so you know they they were into that these are the possibilities and and by Golly you know who cruise lines would want to do this because people would be more inclined to want to take that cruise. They knew well. I can just step right off here and there's this you know this a whole led you here. We're I can. I can you know I have this and owes the the one other area. We forgot to mention about dizzy. See was they had the boardwalk and rainbow here and so that was a tribute tribute to Long Beach is famous Pike Amusement Park which is again a whole other story but this area would include a ferris wheel and old fashioned roller coaster coaster so if this is sort of sounding like Disney California Adventure you're right you know no no good idea ever goes on us but but again this whole thing starts to fall apart because as I said Eisner is a bully you know he's threatening you know if Long Beach doesn't give us this stuff. We'll just go to Anaheim and we'll do. Westcott and you know what's the matter with you. People and you know look all that you should you know you should basically be down on your knees in thanking us that we're even considering come to long beach but but many things were still standing in the way you know a special bill would have needed to have been passed by the State of California to permit Disney to proceed with the landfill and in addition. There was also a stipulation about if you do landfill. There's another restriction in terms of recreational use you know on that property now also so if you're GonNa do that landfill you have to restore wetlands elsewhere you you know to to mitigate you know the impact pack the marine and environmental impact and Disney couldn't come to an agreement as the amount of land that needed to be restored you know. Disney ran into that out here in on Disney world property. You think oh my gosh they got more land. There is but much of that land was actually set aside as a wildlife preserve and so in order for Disney to develop on that land. They actually went out and bought additional. You know so now they can can do that property yeah and and of course a lot of the big things that that killed it. Was You know Euro Disneyland. You know just tanked in in the beginning because again. Eisner didn't understand you know you're dealing with other cultures and so you're expecting you know people to behave the way they they do in American and that's not the case and also the fact that he overbuilt hotels because when he came aimed Walt Disneyworld he he said Oh my gosh look all this money we're losing people are staying all these hotels off on property and so is nurse push was we've got to build more hotels and so the Swan Dolphin were built so that is new could see how they go about building a hotel so that then Disney could go and then build all all of these resorts so Eisner didn't want to get caught that way again so they overbuilt hotels but the French culture was was you didn't stay there. You know basically you stayed in Paris where you could get less expensive lodging and sometimes better lodging and then you just took the train in in you know to the park and they also felt well. We're choosing France rather than Spain because you know our one of our biggest foreign tourists base is from the UK and so they'll just come across the English Channel basically the the UK tourist found out that it was actually cheaper just to fly to Walt Disneyworld there were more things in the world right you you know and and so Euro Disneyland had you know a lot of problems and this Sadler domino effect to Port Disney and the Disney see project in what was going to you know how much money they were going to be able to spend on it and said well. If we see that it's even happening at Disneyland today because galaxies like sees edge did not you know become that over the top obsessive hit and and because they made a mistake on the Mickey and Minnie's runaway railway I instead of building it way that the setup is out here in Florida they decided to go with a cheaper system and they found found out that the system kept breaking down and didn't work and so now they're having to care everything out and and rebuild over there and so as a result that now takes money from any other Disneyland project but you know there's some money. Isn't there for for for for for that expansion so if you if you were looking for things to be expanded you know that's that's just not going to happen but but the biggest problem was in Long Beach is the city along beach was just not behind it right. You know you know why why. Why are we going to have to pay for that parking garage. Why are we going to have to to pay for for expanding some of our roads. Why are we going to have to you know and and again Eisner's saying is look at all the money you'll be making look at the attention you'll be getting you know look look look at all of these. These perks you again. You should be grateful. You know I give them to us and Long Beach. Maybe not so much and the interest the interesting thing. Maybe the Ironic Roenick thing is of course Disney forfeited at the same time when they backed out of the project for Disney they forfeited on the lease for the Queen. Mary and the spruce goose use in the spruce. Goose got you know moved elsewhere right and so yeah and and so the ironic thing is you know I'm trying to think of it was last year or two years ago that that the city of Long Beach announced that it was gonna be building Queen Wean Mary's Island Mary Island that would have cafes and bars walk and we talk doc talk show. Yeah Yeah and ice climbing wall thing skydiving Zeppelin and and basically my feeling is good luck with that right right well well Jim. This is amazing story. I I can't I can't believe all the detail I know that there was a model built for this and like you said concept art and and again if your listeners are are interested in projects the Disney announced that never got built my newest book out there is called Disney. Anthony Never Lance things that Disney never made and it's available at Amazon Dot Com and theme park dot com and it covers theme parks works it covers attractions it covers animated movies and all that so Disney Neverland's and in fact in there I go oh through a much longer explanation of Port Disney so if if you're interested go take a look at that and and thank you so much for for having me on and allowing me to share this information and for all your listeners there. I hope all your Disney dreams come true. Thank you so much. Jim Thank you Jim one more thing I want to ask you. Where can people reach you. Can they do you are you on the Internet anywhere actually if they go to WHO MOUSE PLANET DOT COM. I do a weekly Disney column there every Wednesday and there's a a contact but in there so you can contact contact me yet right through there so you can send me an email right through the contacting on mouse planets com awesome and you know what what I'll do. Jim is I'll L. put links in our show notes to your authors page which will have all your your. They're available online and I'll put a link to the theme park press as well. You Know Jim it was a pleasure to have you on the show. It was a pleasure to meet you in person in Florida too and we just a lot of fun wasn't it. We had an awesome time and I'll tell you. This was great information. I learned some things things about Long Beach and Port Disney Disney see that I never knew about and this was a very interesting story and I I mean. Can you imagine if it it was built. Oh my gosh it would have been phenomenal. I thought it would be Disney would have had a major control of the cruise ship industry out earlier. It would have been based. Bill might never know exactly yeah never net net never turn your magazine never never say never never turn your back on Disney. They say Jim. Thank you very much for coming on the show. We'll have you back on soon. Thank you wow what did I tell you what a great storyteller retailer he is. It's I mean I did not know the history of Long Beach Port or Disney seaport report. This is incredible. I didn't know okay one thing. I didn't know it's not about Disney Disney own those hotels two thousand dollars a month. I I want that rent. I can't believe that it's amazing what happened with the Disneyland Hotel and and how Walt just pretty pretty much gave it away the naming rights and everything like that just it's just crazy but it's amazing how Disney anyway what when Disney finally got hotel and how they got the Queen Mary and and their ideas for the whole area and building up and making it into a nautical theme park in and had everything to do with the ocean and everything like that. I thought it would be an amazing place place to go visit. I I mean it would be a definitely a world class something very unique in the world. It'd be very unique location inexperienced. They still have habit. They have the Queen Mary and if you're going well Disney is the Queen Mary but but the Queen Mary is still there dome as there. It used to be the home of the spruce and so yeah exactly and so it's just interesting to hear about. You know what could of happen what was planned out but it didn't happen but it was just so amazing. This is just an amazing story and we have other stories stories from Jim about different things that he's GonNa share with us and more historians about remember the the group that wants to come on to talk talk about the history of the Queen Mary now we have to go before Disney. We have to talk about the gray ghost. We have to talk about out all of these things of where this ship came from and now is at the port of carnivals port where you could actually stay the night before four. have all your bags brought over to carnival. Panorama and get on that ship and have some more fun so thank you Jim so much. I look forward board again to story time with Jim. Curling up with my coffee and donuts all right well. You know what it's time because I'm getting a a little tired aren't you. Oh my gosh. I'm getting so tired but I'm going to again. I'm GONNA curl up. I'm going to listen to the show again so I missed some of that history. I you're you're sleeping tonight. I was drinking my coffee but it was. It was very very enjoyable. Hey everyone listen. If you reach out to US GO CHECK US out on the cruise dues dot com all it our contact information's there social media and everything everything else and then and then if you want more of the Disney you want that resort you want that cruise line you wanna for eight thousand dollars for a family of four check out our podcast the one before this one forty three one forty three and learn about yes all right so everyone until next time everyone keep on cruising have a good one uh uh-huh uh.

Disney Company Long Beach Port Disney Disney Queen Mary Port Disney Disney Disney Port Disney Queen Mary Long Beach Port Disney CEO Michael Eisner Port Disney Disney Disneyland Hotel Disneyland Jim Florida Bahamas Tokyo Tokyo Disney Sea
Abigail Disney calls out Disney CEO Robert Iger's astounding pay

KCRW's Hollywood Breakdown

05:28 min | 2 years ago

Abigail Disney calls out Disney CEO Robert Iger's astounding pay

"I'm Kim masters, and this is the Hollywood breakdown joining me as Matt Bellany of the Hollywood reporter, and Matt I think some people at the Walt Disney company in the upper echelons or having a breakdown Abigail Disney whose grandfather was Walt Disney's brother ROY has written an editorial following some earlier tweets calling out Disney CEO and chairman Bob Iger, four his astounding pay. He made sixty five million dollars in two thousand eighteen she points out that's one thousand four hundred and twenty four times the median pay of Disney worker, not the bottom rung the median pay. And you know, she is making a point that that is a bad, look, right, and immediacy ios have famously been paid much higher than their peers in the last couple of decades for many years, Leslie Moonves at CBS was the highest paid CEO corporate America this year. I'm betting David zaslov at discovery will likely be the highest paid CEO in America despite their stock. Doc, not doing so hot lately, but Disney is different. And it is a public facing company. Unlike any other has a relationship with people who go to the parks who see the movies who have a strong affinity for the brand. So the fact that Bob Eiger is making so much more money than the rank and file at Disney. Does mean something in does resonate. And we're seeing that in the media right now. Yeah, it's a Sarah symbol of income inequality. I'm old enough to remember. When begets father ROY who was waltz nephew led an insurrection against management at Disney and ended up ousting Michael Eisner, and you'd never seen anything like the magic of Disney name in that context. Mom and pop shareholders old people young people came to this shareholder meeting because they were fed up. Roy Disney had made the argument that you know, Michael Eisner had wreck the Disney magic. Now. This kind of a dark twist Disney hasn't really responded to this and Abigail. Disney tweeted yesterday. That she was getting some signals that Disney was looking for dirt on her. And I will note that Disney in the past banned the LA times for a period of time for reporting on its tax arrangements with Anaheim, which was a wild overreaction and would not stand. They came after the Hollywood reporter when we reported on John Lasseter claiming that we had four were forced to publish a correction, which did not happen as we pointed out in our story. This tends to be a little a little reactive in these situations. And they've put out some stats that show that they have raised the minimum wage at the parks, and they're doing things to lift up some of the lower level employees. But the point that Abigail Disney is making is that it's not just idir if the upper echelon executives at Disney were to forego some of their extremely high bonuses they could provide significantly meaningful compensation for the lower level at the company, and they just benefited from this. Massive tax decrease that the Trump administration past and instead of giving employees a one time bonus, which they did they could have raised wages. Yes. And I think they're not the only company in that situation. Thank you, Matt. Thank you, that's felony editorial director of the Hollywood. Reporter. He joins me this Monday at one thirty. I'm Kim masters, and this is the Hollywood break this season unless notes from KCRW how does it feel to be like a girl playing instrument is? Well, how's it feel to be a man asking the questions? I mean what? Had I said, no to this invitation from John Fahey, I would have for the rest of my life wondered what I had missed. We'll thinking about Billy Tipton at very interesting time because I don't know that young people and older people agree on the meaning of trans. I love you for the greatest, Sean. I love that. It is an unholy album made was holy methods. Hey, everyone. I'm just a hopper a music journalist and author and your host for season two of loss minutes. Unless notes relook at music's untold stories the season is packed. It's about legacies. How do they hold up? And how do they change over time disco say off the truly means beyond disco? Learn how decades on a song can find new meaning something different than when it was written. You feel like it's up defying women feel. Yeah. Now, fifty six, and it's freaking embarrassing embarrassing to seventeen years old. You can't just write it off as being settled. Here from pioneering women who've been written out of music's history. I get there and producer says, no, no, no, we're not doing your music. We have a script here. And we want you to do the sound. Plus find out what happens when we apply. Our twenty nineteen politics to nineteen seventy four songs, we didn't think about it as we were all band were out to the point. We just lived the music. The first episode of the season of loss notes arrives April twenty fifth. Subscribe now wherever you get your podcasts.

Roy Disney Abigail Disney Walt Disney company Hollywood Walt Disney Matt Bellany reporter Kim masters Bob Iger CEO corporate America Leslie Moonves Michael Eisner CEO David zaslov Bob Eiger Billy Tipton John Lasseter CBS Anaheim John Fahey
Is Bob Iger back as Disney CEO? He abruptly resigned from the helm in February

KCRW's Hollywood Breakdown

04:38 min | 1 year ago

Is Bob Iger back as Disney CEO? He abruptly resigned from the helm in February

"I'm Kim Masters and this is the Hollywood breakdown. Joining me is Matt Felony and Matt. We've talked about Disney a lot lately because Disney is one of the most all companies are exposed to this this disaster from this pandemic and the apparent absence or inability of our leadership to the White House to figure out how to address it but Disney is as we've talked about hotels theme Parks Bob. Iger resigned abruptly. It seemed to many people including me as CEO staying on his executive chairman in February And you know this is just the strangest thing because there was just a an article that Ben Smith at the New York Times wrote in which he says that Bob Iger has now having said that he was handing the reins to Bob Capex the head of the theme parks making him. Ceo THAT BOB. Eiger has now basically resumed running Disney are. I don't know about you. I haven't seen any announcement of that or any kind of indication that there's been a change in leadership it seems important to me. It's a huge public company and a very difficult moment and and yet you know in the same column He. This author. Ben Smith says Bob Eiger has took his eye off the ball and was more worried about his legacy. But now he's back sort of like Hallelujah. I sort of feel like what really happened here because this narrative is making no sense to me and there's a lot of why whether Bob really planned that resignation as CEO and then came back. I'm there's nothing in this world that will make me believe that was planned. Yeah it's interesting because Disney clearly not clearly but some might say. Disney was responding to that article when they put out a release a few days. Later saying that Bob Shape back the other Bob Who was elevated to the CEO position in February is joining the board of directors? Which many had said was planned all along but I think the indication there was. You know the new Bob is actually in charge. It's not the old Bob. Even though the whole Bob seems to be you know giving his strong advice and being involved in these major decisions literally saying like I'm back he's like a signaling in an email or something to this journalist that he's back and I'm like what but go on. That's the question you do have someone who has decades of experience at the Walt Disney Company there in that executive chairman position and probably feels a little bit of remorse that he left this job right as the proverbial s hit the fan and a lot of people speculated. That either did know what was coming when he did that. You know at the time. He stepped down. The Shanghai Disney park had already closed due to the virus and many experts. Were saying. Listen this is a couple of weeks away from being a global pandemic. Even if the American government wasn't saying so at the time the experts were and had that information many thought that that timing was abrupt and out of nowhere and then all of a sudden were in the middle of the biggest threat to The Walt Disney Company. In perhaps ever so. I think there's probably a little bit of remorse going on there and I think there's probably a little bit of Bringing the guy with the expertise to actually manage this very very difficult time. How about giving some clarity at? I wonder if the board didn't say excuse me. What did you just do? And how is this Bob? Shaping supposed to run the theme parks because as far as I know still no successor named for that. I mean they're closed but that's not like that doesn't mean there's no duties associated with that you know how. How is this guy now running the whole whole company? I you know I'm old enough to remember. When Michael Eisner having had a very supine board for a very long time finally had gotten enough people upset that the board turned around and ultimately dismissed him. So it's not that the board cannot be awakened in in a situation like this. I just find this to be an incoherent narrative and I've never seen such credulous analysis. I guess people who who who in the observer the media world and had had mickey mouse sheets on their bed when they were growing up or something. Because I don't think any other company would be getting the benefit of the doubt that Disney has gotten. Yeah I guess we'll see as this pandemic causes more injury to the company. How big a role. Eiger will ultimately play. That's delanie former editorial director of the Hollywood reporter. He joins me this Monday at one. Thirty on the business. I'm Kim Masters and this is the Hollywood breakdown.

Disney Bob Bob Iger CEO Bob Eiger Bob Capex Shanghai Disney park Ben Smith Eiger Kim Masters Bob Shape Hollywood Michael Eisner executive chairman Bob Who New York Times Matt Felony White House American government
Episode 218 | Storytelling: Star Tours

Detour To Neverland

51:28 min | 10 months ago

Episode 218 | Storytelling: Star Tours

"Cracking by state. To, you can eat all you want. In a pound, isn't any risk back on the? Pasta the speed of life you can leave in the morning classmate. Every land where you are the author of your own Disney. Story. There's a lot of satisfaction in developing ideas into realities. Magic in your everyday life. If you do what you really want to do you feel like you're playing how can you write your first chapter today? Greens we figure out where we WANNA go blind is how we get there. This week. We your host Brendan, and Catherine. Welcome back to detoured and every land today's episode number two, hundred, eighteen, I know exactly what you're thinking. We are absolutely going to talk about that beautiful wrap that you heard at the very beginning of this episode. Probably, we should just do an entire episode about that rap right I mean it was pretty life changing when we read about it, it was one of those things where it's like three repeal rtd to a rap and you immediately youtube it. We found it. It's awesome. You need to go do it and listen to it You can take a quick break and then come back but we're GONNA talk about it in depth later. Yeah. As I say or just way, and then you can pause the episode when we get to as you can get the full experience. So of course, today we are continuing our storytelling. Series this is all about star Tours and star wars the adventures continue I will go ahead and say, I'm not going to differentiate between the two of them for this entire episode it's star tours a lot of back and forth but I I don't know anybody who doesn't just call it star tours at this point in time I do understand to iterating. In we'll talk about that but you know that's what everybody knows it as. So that's what we're GONNA refer to it as if you're new to this series, what we're doing here is looking at the different attractions in the Disney parks in just trying to get a better understanding of what the storytelling aspects of them are. So that the next time you ride those attractions, you maybe feel different emotion catch something different, or in this case, the big takeaway today is understanding the historical significance in how big of a deal star tours was. Both of us. Born in the ninety s went to the Disney parks. Most of our memories are like in the early two thousands from our childhoods I. Think it's fair for both of us to say that. So star tours was already kind of older by the time we got to experience it. I know if you went to the parks in the late eighties or the nineties, this was a huge deal. So this is this is very generational type ride I think we'll get into some of that as well, but just lay that groundwork just. So we're all familiar on the same page of this star tours has four different rides in operation right now. And here's when they opened Disneyland opened January nineteen eighty-seven Tokyo Disney opened in July nineteen eighty nine Hollywood studios awhile disneyworld opened December nineteen eighty-nine and Disneyland Paris was the last version to open in April of Nineteen, ninety two, and all of these different versions has now been updated to star tours the adventures continue. Do you remember when it went down for referred. Don't, and honestly it's because I mean without you rented and. I wouldn't know anything about Star Wars, in my dad's a big star were span, but he's outnumbered with three girls. So I mean star. Wars wasn't anything that we paid attention to and honestly growing up my family probably went to Hollywood studios the least. Out of any park. So it's just not something that I have a like a strong connection to. We also like to give credit where it is due, and for those keeping score at home, we are favourite. Imagine ears at this point Catherine years is still Joe Rhody Forever, and always mine I think is who was the lead imagine on this ride Tony Baxter, the one and only he And Of course, that's a team effort, but you know we always have that lead person who's taking charge. In Tony Baxter. Played a large role in bringing star tours to life. So I think most of us understand the story star. Wars I. Think it's one of those. That for the most part and you don't even really have to be familiar with the movies I, don't think you can pick up the gist of what's going on but just as a refresher, here's what is happening. So it originally opened and it was set in a time period after return of the Jedi in this company, this baseline travel company called Star tours including captain racks, our duty to see through PEO-. We're taking you to different parts of the universe. A received an update in two thousand eleven where it got an updated ride system and the story has changed just a little bit. jury is still out you can make your own decision if it's better or worse sense update. But now we don't necessarily know when star tours place within the Star Wars Canon like we. You're probably familiar with. There's many different scenes that take place. Sometimes, you'll see darth vader sometimes you'll see Kylo Ren. Finn. Obviously. Those characters are not alive at the same point in time in the Star Wars universe. So it's not exactly a set in any time period anymore however. We know that. You're going on this tour through star Tours. REX has been taken out sadly, we'll talk about him later but you sit down you are sitting in your star speeder one, thousand and C. Three Po has been assigned to maintenance of this ship. Our duty to unexpectedly takes the ship off before see three PEOs ready he is not supposed to go with you. He is not the captain of the ship, but he has stuck there with you because our two D. two. Did it. You encounter some sort of dilemma where either the first order of the Empire or the Trade Federation who've wherever it might be tries to stop you and accuses there's a rebel spy on your ship turns out that his true someone from the lights side comes and confirms that with you and then you go through different parts of the universe where you're trying to reach a rebel base to protect that rebels by. And I will say I agree that I can appreciate the story from someone who before now now I'm all caught up in the star wars everything. But before I was I can appreciate that the ride. You know is very. easy to understand like from the very beginning, and this is what we love about. Any good ride is that you kind of know what's going on before you even get on the ride. So the Q- sets it up. Nicely, the pre show sets it up nicely, and then by the time that you're tour has started, you really understand what's going on. So even if you don't quite understand the different planets that your honor like the scenes that are taking place, you can at least recognize like for me it was always I just can recognize the characters. In I can appreciate that I'm on different planets and things are going wrong. So I do appreciate that even if you're not a huge star wars person, I do think you can still ride this ride and at least understand and appreciate the story that's being told I do think the cool factor is upped if you've watched the movie and if you understand what's going on like, for example, we have favorite scenes like when we ride, we always hoped to see certain things that relate to like the newer movies just because it's cool to get to see those things. Like I personally like to cacique because I want to see wookey he's you WanNa see crate right? You can see the red sand that's my favorite scene. Yeah. So you know there's always something to look forward to and that also plays into this as well. Is that there are twenty one different segments available. There's also different holograms that are available sometimes you get Landau sometimes you get princess? Laya. Whatever it might be in. So if you combine all of those together which it's even hard to say this because it's not entirely true because some, they won't match together because they're set in different time periods. But if you just throw everything out the window, there are over seven hundred different combinations of what you could get. Which is pretty incredible. It isn't credible but I don't know I feel like everybody says this early says the same thing every time. Which does happen on I don't know we don't know like the inner workings of Star Tours we're going to have to get. People back on he could actually tell us like how they pick which ones like maybe the cast members have favorite one do they get to pick which seen you get but that has happened to us before where you know it feels like we ride the ride four times in three times, we get the same scene. So I think La's the good groundwork. We understand where this right is located. We understand the story to a certain extent and like I kind of alluded to at the beginning of this upside the biggest takeaway here is we have to put ourselves into the mid eighties and understand how big of a deal star wars was when it came to the parts. Well, I think to put it in a good perspective I. Think we can all understand it was basically like getting. Galaxies edge I mean I. I would say that that craze that fandom that excitement was the same in. We're GONNA get to some of the crazy things that they did to hype it up but if I were to compare the two I mean I think it's pretty similar. They made it a big deal. Yeah. And you know going along with that I. Think if you're riding the history of Disney Parks of the Walt Disney Company or just in theme parks in General Star. Tours almost has to be part of that discussion of how everything unfolded in how much of a ripple effect that this attraction had on opening many different avenues in many different areas that we can exploring theme parks. It's it's a very big deal I think I would almost equate it. Maybe not as significant as the wizard world of Harry Potter but similar in what it did in the role that it plays in the history of things so. Do fully grasp significance like I said, we need to think back to the early and mid eighties for the Walt Disney Company. If you've watched any sort of documentaries on Disney plus around this time period or you know if you're alive during that time period, you understand that the Walt Disney company really struggled during that time period. Both live action and animated movies were bombing at this point in the box office Disney was not producing the quality of movies that they were accustomed to, and it had detrimental effects across the entire company. The reliance on theme parks at this time was at an all time high because the box office numbers were down and it was accounting theme park revenue was accounting for seventy percent of the overall revenue, which is crazy to think about because. We are theme park forward people but I think both of us have always viewed as Disney is a movie company in theme parks are a by product of that movie of that division and they drive acceleration in the theme Parks Yeah I would completely agree with that I mean and I think that's just because growing up you know we had more access to movies than maybe we did to the parks I, feel like that. Kinda. Goes Hand in hand. But when we also look at the parks, we see all of the. You know the movie references, the characters from the movies. So we kind of tied in that way. Another thing that was taking place around the same time period is the reliance group holdings were threatening takeover of the company. So all of this kind of combined is painting a picture and you're probably familiar with it. The company was not in good shape. At all, they had kind of fallen off the pedal stole they weren't seeing the same way. Of course, Walt had just died less than twenty years ago at this point in time I guess less than ten years ago for talking about the late Seventies. And so they were fumbling in stumbling and they couldn't really get their footing and so Disney amid the turmoil turned to the president of a rival company paramount films and Michael Eisner was brought on Nineteen eighty-four. Michael Eisner, we can probably do A. Full podcast just on Michael Eisner's career in Disney there. So many different crazy stories, things that he advanced things that he pulled back whatever it might be but. You know undoubtedly when he took. The role of CEO and chairman the focus of the company shifted back towards animation which I think any people who follow the Walt Disney Company would agree that that's where it should be. That's win. Disney is at its best when animation is driving everything but he also saw that the parks were being neglected. in particularly, he wanted to draw on this demographic of teenagers and young adults with bringing them in by telling more relevant stories. And bring in thrill rides. And this might not tie in completely with what we're talking about but I do see how that something that you should really tap into i. mean just this past weekend we went to universal where they're known for having bigger thrill rides I feel like islands of adventure in. That's all we saw were teenagers and that's a whole other tangent being surrounded by teenagers all day. But you know it's interesting that he kind of recognize that that demographic was missing and that that's a huge population of people that he wanted to try to bring into the parks instead of just like little kids in families. So we made this decision. He decided this demographic that you wanted to go after. So where else would you possibly turn what is bigger in the late seventies and eighty s than star? Wars. Nothing. Obviously. And but it's easier said than done right? You know you can't just wave a magic wand and get wars to come into your parks but this plays into why that I believe that Michael Eisner is truly the only person who could have pulled this off and got this deal done. So if you think about Michael Eisner's career back when he was a paramount films, he worked with George. Lucas. there. So George Lucas. Have was wrapping up Star Wars. And I guess not rapping up is the right word. George Lucas had this new idea for a new movie franchise based on Indiana Jones. So we had the script and the story in a budget prepared for raiders of the lost Ark. Raise and he had a budget of twenty million dollars. He was turned down by almost every single film company in. Hollywood except for paramount films. So Michael Eisner took a chance Michael Eisner thought that Indiana Jones could be the next big hit under George Lucas and to a certain extent, he was right Indiana Jones is. A gigantic franchise, it received three sequels. And that kind of forge this relationship between Lucas, in Eisner that I think played a major role in getting this deal done so. But Star tours was not the first time. These two broke bread together between the Walt Disney Company in George Lucas. So I lucas was brought on to be the executive director of Saifi forty film featuring Michael Jackson called Captain E. L. Catherine only went on capitanea once when there was an epcot and what was your experience? My God. I mean. So just to put things into perspective. I'm not like anti Michael Jackson but. mean. Brennan joke a lot because my parents only played like the same CDs when me and my sister growing up. So like we're big jimmy, Buffett Fan who? Listen to a lot of Jimmy, Buffett and Twain just like. Random things. So I didn't listen to a lot of Michael Jackson and I didn't even know that captain. was in epcot until I went with Brendan's family in two thousand eleven. So I'm. I mean high schooler teenager and they take me into watch captain EO on vacation and I just thought it was like the biggest waste of time I didn't enjoy it I'm sorry. To captain, Eales, defense who was at the end of its life at that point, it wasn't being kept up as well as should have been it was outdated. So I don't know I can forgive you for not appreciating Captain Neo or definitely can't forgive you for not appreciating Michael Jackson that's a that's a deep rooted issue that I think you and I have. And we're GONNA have to work through that with some therapy. Whatever it might take to get on the same page as far as Michael Jackson Music. But anyway. Obviously. When captain EO released Disneyland it worked and it worked well and George Lucas and the Walt Disney company were then you know. Willing to take this a step further. And it's almost one of those deals I wonder what conversations took place, but you'd almost have to thank both parties wanted star to star wars in the parks but maybe they didn't explicitly say it because they didn't know the other party. Wanted it. I mean I definitely see how this is mutually beneficial for both groups. I mean Disney it's giving them that huge attraction and bringing so many people into the park saying who said the same thing about galaxies edge is just think of all the people who want to come to Disney now to experience Star Wars in new way. And you have to think about it from I'm sure George Lucas's perspective is he's getting to bring it to life. I mean how cool is that? So I do think it's mutually beneficial. So they struck this deal decided to make it happen. They were going to bring a star wars ride to Disneyland. At this point, we did not know that it was going to be Star Wars Star tours at this point but this broke the barrier where they're going to bring an outside intellectual property and license to use it in the Disney parks, which is a big big deal that opens so many doors opens the door for Avatar in the future it opens the door for universal to do something like Harry Potter, I mean, there's There's something profound about that. You can borrow intellectual property. And bring it to life into something that you don't quote unquote own. So they decided that this was going to happen and they then had to decide what was this ride going to look like? So the first crack was by George Lucas Eisner gave George Lucas. A chance to give a pitch for a ride that he developed and his idea was to create an indoor duelling coaster and Tomorrowland or riders which use either the light or the dark side to ride on depending on which side you wrote on your character scenes portraying that, and ultimately it would be a clash between good and evil now. In almost just sounds like space mountain. Renamed a little bit It sounds so much better. Sign me up for this. I agree I mean it just an indoor coaster in Tomorrowland you automatically think about space mountain but maybe had a very different idea in place but due to budget restrictions and the time that it would take to build an attraction like this Eisner did not approve it. Now, Bud remember budget restrictions. Because I think that might come up again but so you're on board with this idea. Oh. My Gosh. Yes. At I mean even today can you imagine what they would come up with like we've seen? I feel like with Hagrid even. Talk Let's talk even pre haggard because we're now the world's biggest hagrid motorbike bands like even if you think about needing credit coaster when we did that in Pixar pure I was amazed with how they were able to tell a story on a roller coaster. I think it's possible. Now it's something that I never would have imagined but you can do it and it's amazing because it ties in everything that you love the thrill in the storytelling if they could pull off today. I would be super excited for it. Obviously, rewrite ability is a big thing that we key into because we go to the park so often. So two different sides. How much does that play into pretty awesome L. Yeah and I mean if we consider what they do with Star tours now, and they update the scenes and things like that to give you new experiences if they could even do that same kind of technology with this roller coaster to update. You know different scenes in new characters. I mean that would be cool too. I should know this but I don't, and I'm curious if you do we could pause and look it up but I'm trying to stay true to our conversation was space mountain built yet at this point. I don't know. I, I don't know. Because Space Mountain technically two different tracks at least in Walt Disneyworld. And some wondering gives us kind of adopted or borrowed. If it came after I should know this we both should know this we failed today we should belly. It's okay. I. Like to leave these little questions lingering out there. So you guys can send us messages incorrect us in and tell us the truth about how this happened. So You know let us know if you know how that timeline played out. We've not done space mountain yet. We will do it in future storytelling skis. Yeah. So So that idea was nixed and other ideas that came and ended up on the cutting room floor were they wanted to do a boat ride through Dega Baa? which is where iota lives. Okay. That was. My next question, the swamp land where iota lives and so you do a tour of their and I. I saw it mentioned some places online, but other places didn't confirm this. There is concept art of this lingering out there if you'd like to go look it up to what this ride would've looked like but I read somewhere that the big. Payoff at the end. Was If you're familiar with the movies. This is where Luke starts to harness the force under YODA's. Teaching, interests it. And you know that one of his big feats is able to use the force to raise the X. Wing out of the swamp. A similar thing was going to happen to your ride vehicle. So I assume there's like an animatronic Luke in. He was going to quote unquote lift your ride vehicle. I think that's an interesting concept. It kind of makes me think of. You know dislike the slow dark ride in Avatar like you have a throw ride. And then you have like a lesser cool dark ride. That's what that makes me think of I think that could be cool. But I don't know if it's a big thrill attraction they were looking for. And I think that's probably a you know that's also. If, you're thinking about if you're in my glazer shoes that sounds very expensive as well. Trail to build that entire said. Compared to what we got, which was an idea that was not originally intended for Star Wars. So imaginaire Tony Baxter Heddon had an idea for a motion simulator he was working on for years with Charles Bright to fellow. and. Originally, they had this motion simulation attraction. Boasting basing it on Captain Nemo of Twenty, thousand leagues under the Sea. That didn't work out because that was going to be in an expansion of Disneyland that never happened. We'll talk about that in a later episode. The it sat on his desk for a few years, and then when the black hole came out in nineteen seventy nine, they were starting to have conversations about shifting this ride simulation to the black hole. However, it was a massive flop at the box office. So they couldn't justify spending that much money to put it in the parks because it was not intellectual property that people latched onto as well. So Tony Baxter caught win in the imagineering office caught wind that they were going to do the traction with George Lucas and so Tony Baxter got the chance to pitch Michael Eisner in George Lucas on this idea. And Reportedly they both loved it and I think it's interesting. One of the reasons that George Lucas loved it so much is because he was pitched on the on the idea that the story and the screenplay could be reprogrammed over time in at any time to incorporate new scenes. So new planets, new characters, and it could continue to be this evolving in living attraction, which is true. Because, we've seen that over time. And I, just think that is so fascinating. That's the port the George Lucas latched onto and for Michael Eisner standpoint. I guess it doesn't sound like it's as expensive. As some of those other options. Spoiler alert it was. Turned out in order to do this, they had to purchase four military grade flight simulators and they purchased four of them for the low low cost of five, hundred, thousand dollars a piece. So it ended up being very expensive and all in all when it opened, it costs them about thirty, two million dollars and to put that into perspective because we've only talked about cost a few times because they don't make it easy to find. but just to put that in perspective, it costs. About, twice the price of Disneyland when it was opened. So for one attraction twice the cost of the entire park you have to account for thirty years of inflation, but it is still a staggering number I. do know that six million dollars and I wonder if it's part of that number or not George Lucas got six million dollars just to shoot the different scenes for the opening sequences. That I feel like you would have to include that because it does go hand in hand with the ride. But isn't interesting number to think about and they didn't stop there. So when we talk about the grand opening, because this was so money mental and they kind of put a lot on the line with opening this ride and it was obviously very expensive. So they want the return for their money. They did not hold back the first thing that they did. They celebrated by opening the park for sixty straight hours nonstop, which would be awesome. And it was because they knew so many fans so many people would want to get on this ride. Can you imagine being one of those cast members? You didn't work sixty straight hours now I'm just saying, but can you imagine just like the craziness or being scheduled for one of those like odd shifts? But I wonder if it was so mind mental, they'd like wanted to be there. Possibly, it's just a different perspective I. think it'd be interesting. To. Maybe to talk to one of those cast members that was there, nobody knows the star Tours Day. CAST member let us know where someone who went. That would be cool. Yes but they opened for sixty straight hours. So they started at ten am on. January. Eighth in they stayed open until ten PM on January eleventh. And then as far as marketing, they didn't hold back either though they were trying to build up this hype around the new attraction and makes sense again, considering how much they spent building it. So the very first thing that they did was they released these star tours, press kits and these kits contained interviews with George Lucas. Michael Eisner and this one gets me C. Three Po. Interview CPO. I it's just so funny. That, I mean, that was part of their press kit to build this hype for it. Well I don't know this. This is heading a different. Rabbit hole as well. But anybody's familiar with star tours. Anthony Daniels who place Ethiopia is obviously a legend. He loves this role so much he almost doesn't say no to anything. We can blame him. We could probably tell them that I'm having my twenty eighth birthday in October and I really WanNa meet C. Three. Po. And he would probably be there. He just loves the role so much it's like part of his identity now. That's really sweet. Guy Kinda. Love that. So. He was a big part of it and then let's circle back to our opening clip. Our wrap. That was part of a released TV special that they titled a vacation in space. So this feature focused all about how the ride was made space travel, and then just other space related films. So they were really trying to highlight the story. Of Space Tours as this is your opportunity to travel into space, this is your opportunity to see these places that you've fallen in. Love with because of star. Wars, like now's your chance here you can go and they were even trying to relate it to like real space travel. Will I was going to say a lot of the people that were of age and this target demographic also grew up during the space race. At this time. So space and space travel really appeals to this particular generation. So they I, mean, they were genius for playing that angle I think of. You're flying through space you're going to these different sites it just happens to be. Your favorite franchise of all time that you are literally obsessed with. Well, played on their part but I do think it does help you buy into the story also, and of course, the best part of the program was the opening, which is what we play just a very small clip of and that's when C. Three Po in Rtd to perform that rap, and now would be the perfect time to pause. Make sure you come back and listen to rap on. Youtube. It's a game changer. It's something. And so we retain it is it's funny. It is funny. It's it's almost a little cringe though we're all good things are even like when we talked about Splash Mountain Promo and all the things that they did it's funny entertaining and a little crunchy eighties. That's what eighties. If, we just describe it is rapid all no one. That was you know the hype of it all. The last thing that I think we have to talk about are the droids because they're so loveable and it is a big part of again just setting the scene four this attraction because having all of these different droids throughout the ride in the queue really make you feel like you are boarding. The. What do you call it? The Star Peter Star speeder one, thousand one now. So. Let's talk about the first two droids. They are G to repair droids and they're found in the queue and a couple interesting facts first off, they have a connection to splash. Mountain. I never in my wildest dreams would have imagined that star tours and splash mountain have in common baxter well, besides Tony Baxter. So maybe this is his little nod like this is his little Easter egg but the two droids and we're talking in Disneyland in the queue are actually skinned down geese from the extinct. America sings attraction and we talked about attraction before again because a lot of the animatronic. Into that final scene in splash mountain? They did not give these skinned. Now they're fully a standstill geese. Yes. Still Geezer animals or whatever else they are but these two guys skin down. They can actually be heard singing I've been working on the same droid all the live long day because in America sings they sang I've been working on the railroad. Fun Is that From props to you, Tony Baxter. So, specifically, G two, nine, T he's the droid does the security scanning and it's so funny as soon as I looked at pictures of these droids, I will never not see them as geese now. I mean, they truly look skinned geese, which is hilarious. and He. Does all the security scanning and some interesting things that you could see on his scanner could include wally. A Mickey source or had a stormtrooper armor and a buzz light, your action figure and a little nod because in a lot of these attractions, they like to give small credit to some of the imaginary that worked on him. He's voiced by imagine you're Tom it's Gerald who worked on the attraction. The second she to droid is g two four. T who's a security officer and his fun fact is that he's voiced by Patrick Warren. Bernardino. That is of course, the tick. We had this discussion before on our soaring episode L.. Is. The Soren. Pre flight attendant. He also played the tick on one of the greatest short run TV shows to exist. Do your homework. There's some tick fans out there who are offended. Especially, since you've had this conversation, whoops. But pre show. A, voice for Soren so I think that's a little fun fact. Next of course we have DJ are three x and he is by far one of the most beloved droids today I'd say out of well. As almost all of out of the Again, back Out of all the joins that were talking, he might be the most famous than of that's true. But he. was originally known as our x two, four, Ben, Captain Rex, and then of course, most recently, he has returned as DJ wrecks in Oguz. And he's awesome is the is this his favorite role for you is DJ REX? I probably like him more DJ REX than Captain Rex but it's still a little sad to see that he's no longer a captain. But maybe he's following his dreams maybe he always wanted to be a DJ or maybe he retired. Maybe. He wasn't a very good pilot. So. It was a forced retirement. Potential. Like time to go by. But of course, he was also created by Tony Baxter to be the timid rookie pilot for your star tours fly. And he was also voiced by Paul reubens. Pee peewee Herman. Who I didn't how did I not know this? I guess again, you wouldn't really connect those two. Roles. Go and tell the listeners your other dirty little secret. That I don't really know who. Yes you've never watched pee wee's playhouse. You've never watched any of the be we harmon movies. That's not I've seen it just briefly at your house you are despicable. I`Ma fraud. I can't believe you I'm sorry. Your homework for the rest of the week is to listen to Michael Jackson nonstop watched the tick in watch. He was big adventure. Elegant get right on that. Then last but not least, we have C. Three, po R. Two, D. Two, and in the Disneyland Park, these are actual props from the original film they were just modified to operate as audio animatronic six. which I mean how cool is that? And C. Three Po like you mentioned earlier, he's voiced by Anthony. Daniels who did provide the voice for CPO in the movies? He's alleged he's a legend. I think you know, does that cover all the big topics that we want to talk about for the ride itself I'd say so so now again, kind of shift over to review and critique mode to first let's hear what our listeners had to say. So of course, you ever want to be part of this discussion you can join our facebook group, Detour Neverland podcast community each week we put our scorecard out there and ask you guys to provide your scores stories or your opinions on these different attractions. So we have a few answers to go over this week. So our friend Ryan it an eight point five. This is his highest score yet of since we've been doing this. Wow, that's impressive. He says, this is a great one early in the morning you can usually walk on several times in a row. When. They added the extra scenes for last yet I I wrote it six times in a row to see all of the additions I. Do you remember that was pretty awesome whenever they added those especially crate. I mean it's a big thrill any that's something that we talked about all the time anything new in Disney especially for us it's a thrill. Even just a few new scenes on star tours is beyond exciting because I mean it's new. I'd also like to point out that Ryan also was gracious enough to share. One of the greatest photos I've ever seen in my entire life it is. They said, they had a meet up during star wars weekends back in the day and they filled up an entire. Show of Star tours with all these people who are caused playing and dressed up in all their star wars. I assume that's Boba Fett but it could just be Amanda Laurean. Candy. But it's also. I I. Highly recommend going out that photo Also, wish that star weekend still took place because we never got to go to one. I know I would do anything to meet Mickey and Minnie in their Star Wars Garb. There's a lot of things that they should bring back. We'll put that at the top of our list. So our friend Lawrence said I don't do super well with three D. screens, but I still ride it because I like the theme and the immersion I typically just keep my eyes closed to avoid the headache factor. My goodness. That's. So you know we don't do great with screener for some reason this one doesn't bother me. Yeah I mean it depends on the day. Luckily. This one isn't too crazy like some of the ones that we've done hate Zeta universal or like you write it in you are down and out for the rest of the day. So this was never done that for us but. I mean, it is a screen. Reid deserve only is the worst thing I've ever sat through my entire life. There is quite a few. We won't go on that tangent that there is a few. So Sean says not as great as it was and I always get the pod racing. But it's still seven point, two five, and then Jackie. Shawn's wife had your sponsors say Sean Direction is a ten every time we get pod racing with the winky face. So I assume he doesn't like that seen well, I mean I. We did talk about it. That is a frustration about this ride is just knowing that there's so many different options but if you keep getting the same ones, it's like you feel cheated. I WanNa, see something different I want to see something cooler so I could agree with that. And then Stacey said it's an eight for her and obviously she is a huge star wars fan. She says, I love this ride cues themed in entertaining finding out who the rebels by is really fun. Especially, someone in your party and the fact that the scenes change job to give you a new experience really ups rewrite ability of it. Once about an hour before part close my then six year old niece and I wrote a back to back four times in the see'ums joked that we hope that we were going to get new destinations. Each ride turns out we actually went on the same ride four times zero, but it was still great. Oh Man. So I wonder that makes me wonder do they cast members actually have a say? In, what seemed to get? I don't know because how would they put? She won four times in a row and not change it up for you I'm come on. Yep. Last one are for an Abbey said that my husband thinks eatright should stick to one of the three timelines and not mix them together. We do love the fact that it's different each time you never know what you're gonNA. Get I. think that was a great way to update the ride to keep it fresh. We've ever had contradicting. Actually we did last time we got darth vader at the very beginning, and then we had old Blando as the Hologram. Really, as the I guess I didn't I don't pick up on that. Maybe we just traveled a lot of time Landau got old before he came in. Is what I do like the addition of Landau though. It's I. Think it's fun. You can also get Finn in Poe right Yeah. You get right. I don't know I don't know if I've I've I don't know if I've ever seen her with my own eyes. Do you get Admiral Akbar. Maybe. Women been on it since the partially open. It is just an easy one to kind of skip unfortunately because now that there is so much to do in Hollywood studios and that's one that it's kind of a gamble You'RE GONNA get a cool new scene or are you gonna get the underwater scene that you've done a million times? Gosh right to see another gun get I'm going to throw up. So I mean it's just that tossup of like. Is it GONNA be worth the time investment? You could write it four times in a row you and you could get the same thing four times in a row apparently very true. All right let's give it our Netherlands scores and wrap this up. I gave it. Drummer please. A five and a half. which is way lower than any of you guys, data's listeners. And Catherine you gave it even lower. And again, I mean it makes sense because for things like nostalgia like how much do I missing I mean it's just not a super high score you know 'cause I don't have all those feelings I it very high for immersion because I do think it tells a great story I think when you're on the ride and you're experiencing these different places I think you do feel like you're there to a certain extent and You know I I wouldn't change it other than just continuing to update the scenes and they already do that. So there's not a whole lot that I would change. Honestly. I probably wouldn't change it either I think for me where I not get down is just because I don't like screens that much. and so that's really what it boils down to. Why some of these. options don't go as high for me is just because when I'm on the ride I don't enjoy it as much as i. wish that I did. and. So that's just where it comes down to you know subjective but if you think about the historical significance. And the role that it has played and it is very immersive like you said. That especially for its time when. I Open. It blew people's minds. That you could get the feeling of jumping to light speed. And You know it. It definitely serves that role so. I will always appreciate it. I never want anything to happen to it I do wish it was in galaxies edge in Hollywood studios when we're speaking was well and Disneyland to its Tomorrowland. In Disneyland so I wish they could have found a way to incorporate it. I understand why it hasn't been maybe that's something that could work on your your. I thought it was going to be the Mike coolest idea ever I don't know how they could pull this off. That's why I imagine years so much Martin me I thought it would be awesome of a way to get into galaxies edge was to ride. Star Tours. So you went on this trip and they dropped you off in Baotou at the very end. Who? That would be interesting. That would be really cool. That would be the only way I enter into galaxies edge. To like full feeling. I will say the only thing that you have to consider about merging the two is you know what's in between? Don't say. I won't say it because we all know what's there. But that would break your heart. Don't touch kermit. Just. Saying leave him alone. Not Hurting anybody. He's entertaining. Dozens of people every day. So that being said. That's going to wrap up this episode. We thank you guys so much for listening. We hope you enjoy. We will be back on. Monday. With episode with our friends Shane, who is some wear at Disney? A Wonderful Disney photographer. Over there and then next week storytelling episode will be in Animal Kingdom. It's tough to be a bug. I know that's tough for you to say it is also if you missed Monday's episode with Shannon from Second Star collective. Really, really wonderful conversation that we had with her. If you don't leave that conversation, just wanting to tackle every dream that you've ever had in created the life that you want. Then you can have your money back because I think it. Fully, accomplishes that super proud of that one. So proud of the one coming out on. Monday. So hope you guys can join us for both of those and hope you have a wonderful rest of your week. We will talk to you next Monday.

star Tours Walt Disney Company George Lucas Disneyland Michael Eisner Tony Baxter Disney Parks Hollywood C. Three Po Michael Jackson Captain E. L. Catherine Brendan Captain Rex Landau Tom it Harry Potter darth vader Anthony Daniels jimmy
Disney, Plus

Acquired

2:12:19 hr | 1 year ago

Disney, Plus

"Disney makes it very approachable. But I've just read all their I r stuff and like it's not. It's not hard like it's it's really cogent. I mean it's quite refreshing thing moving from in leising loss-making fast growing companies to a company like Disney. That just makes it plain makes it clear it makes as long sense isn't trying to hide the ball. Yeah all right a stewart. Welcome to season five episode. Seven one of acquired the podcast about great technology companies and the stories behind them. I'm Ben Gilbert and I'm the CO founder of Pioneer Square labs a startup studio and early stage aged venture fund in Seattle. David Rosenthal and I am a general partner. Wave capital and early stage. Metro firm focused on marketplace's based in San Francisco and we. We are your hosts this time. It's different these are four very dangerous words. That should set off alarm every time. You hear them Bob Eiger. The CEO of Disney is trying to achieve pipedream of what has failed so many times before in the media industry combining content and distribution under one roof if it has been tragic before famously with AOL Time Warner and recently being tried it with comcast NBC Universal and at and T.. Time Warner but Disney Disney has to compete against digital disruptors like Netflix who have successfully built their own distribution and content in house. So here we are one week after the ambitious just launch of Disney plus where Disney will try to attempt the multiyear mission to do just that transform their business not just to make great content and capitalize is on the intellectual property through parks licensing and merchandise but to be the distribution of that content as well directly to consumers or another way to frame it. Bob Eiger just kicked off one of the most ambitious attempts to buck the innovators dilemma of all time compromising hundreds of millions of dollars in guaranteed revenue from keeping their content on Netflix and others in hopes of capturing the long term asset of a direct connection with their fans is no understatement. To tell you that David David and I are absolutely giddy to dive into this episode and our hot off of reading fantastic book the ride of a lifetime. Are we ever. I've one question for you. Then Ah Watch the mandatory and yet I have. What are your thoughts? No spoilers and I'm I'm a huge fan. I think John Farrow is so far proving to be an amazing steward of that franchise. Yeah Yeah I haven't. I haven't watched episode. I've only watch deficit. One Pope as big van. I've been doing so much research for the Senate so that's research. That is a street that is reserved. I'll tell you that well listeners that we have a special announcement. We're excited to share with you. We are doing a live show in Seattle which obviously is close to both of our hearts. I live here in Seattle. David David previously lived here in Seattle. We started the show here. The show will be December seventeenth with the CO founder and CEO of convoy. Dan Lewis and we'll be discussing the origin origin story of the company that is disrupting the trucking industry and valued last week at two point. Seven billion dollars if you want to attend you can click the link in the show notes or go to to acquired dot FM slash. Live show to reserve your ticket and I think it's GonNa be Super Fun. It's GONNA be Great. Can't wait to see many of you there before we dive in. I want to thank the sponsors of all of season five Silicon Valley Bank so earlier this week I caught up with our sponsor so let's dive in for a little. Qa all right so listeners. I'm here with Dan Hartman. So Dan is managing director on. SBB's consumer Internet team and works with a lot of companies being transformed the digital goods purchases and subscriptions as the content giants turned from traditional distribution into streaming. What are some parallel disruptions eruptions that we're seeing in the startup landscape you probably one of the best parallels as people developing platforms? So I think one of the things that hoover realized really early on was the fact that they were on so many phones gave them an opportunity to sell more to their clients. One of the things that I think that folks are trying to do now with owning the distribution is just increasing their wallet share among Hall Consumers And just making it easier for consumers to buy from a trusted did source. Trust is so key when you're dealing with consumers but I think that's a big part of the play here especially for someone like Disney or for someone like Amazon trusted names names and so. I think that they are going to see a lot of the bump from you know honing the distribution as well. I love that parallel. Thank you thank you. US VP and now on Disney. Plus all right before we get into history and facts just want to set the stage for everyone so that listeners are all on the same page of all of the deals and acquisitions over the last really going back to capital cities. ABC ESPN in ninety five That have set the stage for this momentous launch of Disney plus. We've covered most of these on their own episodes on acquired which we are linked to in the show notes but but Just as quick recap first Disney acquired capital cities which includes ABC and ESPN most importantly in nineteen ninety five for nineteen billion dollars. Then in two thousand six they acquired Pixar for seven point. Four billion dollars. Two thousand nine marvel for four billion dollars which is going back and rea listening to that doing research for this. We didn't grade that highly enough. That was one of the best acquisitions of all time in any industry. We also didn't know infinity or it was going to do what it did at the box office. Yeah I mean and everything. Before that franchise highest grossing movie of All Time Okay then also in two thousand nine Disney invested in Hulu for thirty percent stake nick. We don't know how much they paid for that. Two thousand twelve the acquired Lucasfilm for four billion dollars in two thousand sixteen as. We'll talk about later in this episode. This was rumored but then Bob Bob admitted in in right at the lifetime in his book the newly acquired twitter in two thousand sixteen and walked away the day before it was like Sunday when they called it off on Monday they were going to announce announce it and Jack Dorsey was on the Disney board. So Awkward Awkward Turtle. We'll get into that in twenty sixteen though the did we did our episode on Bam tech which which has aged really well really encourage listeners. Go back and listen to our Bam tech episode. They quite I minority stake for a billion dollars and then they acquired a majority stake in twenty seventeen in total. They spent two point six billion dollars on Amtrak and then the Big One Fox Twentieth Century Fox deal closed in March of this year. Twenty nineteen seventy one point. Three billion dollars and in the final piece of the puzzle. Is They have agreed. Disney has agreed to acquire from comcast the remaining thirty three percent of Hulu that it does not own they will spend at least six billion dollars on that and that will close within the next five years Disney and their legendary legendary strat. Planning Emanate team is The masters at setting these lake deals of investments with options to acquire over time. And they've done really well. Okay that's to set the stage. Keep all that in mind thinking of Bob Eiger in Strat Planning Thanos like where he like. After using the infinity stones like it goes off to the other planet to rest for a while like you. Just look at this list. It's unbelievable Oh my God. That's the best analogy. Also because like Bob Bagher and Thanos could not be more alert opposite ach well. That is the perfect tee up to the history of facts. We couldn't the timed this better. Even though Bob didn't intended this way his book that just came out. Right of a lifetime is so good everybody should go buy I read it. Listen to it. Whatever you need to do this is one of the best business books? It's right up. They were shoe dog. That have come out in the last ten years completely agree when you say he didn't intend it this sway referring to like timing it with the Disney plot. He intended the time this with his retirement from Disney but Obviously as we will see things did not go quite according to who like them. But the story that we're GONNA tell here. Is Bob Eiger story. Because the story of all of these deals the culmination of it all in in Disney plus and going indirect consumer. This is Bob's vision. It is very directly Bob's vision and the story of how it came to be is is an incredible one that and one that is just unparalleled elden in today's business world. So this is a man. Bob Agar who has worked for every year of his life except except won his very first year out of college. He was a Weatherman in Ithaca New York for a local TV station except for that one year he has worked for the Walt Disney Company in one form or another for the same company forty five years the last thirteen of which have been at fourteen of which have been a CEO of the company He literally started at the bottom. Let's rewind all the way back. Who is Bob Idir? So he was born in Nineteen fifty one. It's it's all when you look at him. He looks like he looks like a fifty year old sixties era. He's he's sixty eight. He is in incredible shape. He was born in Nineteen fifty one to a Jewish family in Brooklyn but he spent I believe when he was five they moved to a working class town on Long Island called oceanside. and Bob's father father was a world war. Two veteran had been in the navy in world. War Two And he was a mid level Admin in New York City like he was he was mad. Man He was don draper the parallels are are so he and Bob Talks about this in the book is father suffered from depression which was usually stigmatized back. Then for a lotteries. I imagined no small part having been a sailor in the navy during a war and even underwent electroshock therapy to treat it all that said he did instill in Bob. I love of both music and literature and a very very strong work ethic. Bob Was not a great student in high school but he was a hard worker and he went to Ithaca College for college and he worked his way through school working at the local Pizza Hut. And to this day famously. Bob does not eat any carbohydrates except for pizza loves meat it but it was his dream in high school to become a network news. Anchorman he wanted to be You know like Dan Rather Peter Jennings like and so when he graduated in nineteen seventy three From Ithaca with a degree in television and radio he as we mentioned worked briefly Lee as a weatherman for the local cable. TV Station there. He was not particularly talented on that side of the camera. Unfortunately but we all strengths and weaknesses. We we all have strengths and weaknesses. Fortunately though does not take Bob long to figure this out in nineteen seventy four the next year graduates. He gives up on the dream of being in front of the camera. Camera moves behind the camera and he also moves back closer to home to New York City where he joins ABC which then was a independent company just ABC at the bottom so he was basically a gopher on television sets for like soap operas and game shows like he was like cleaning the sets. Let's fixing him up getting there at four in the morning getting ready for recording all this stuff For one hundred fifty dollars a week and literally when you say gopher like he was the guy that when when they would say like yeah we need two hours to do this thing like go hang out with the talent so that we can tell you to tell him to come back when you know when that job they cut us we're going to get into this at a sect but you literally like A. His big break comes when he works on a television special that with Frank Sinatra. And it's like frank needs mouthwash Bob. Go run to the pharmacy. Go Get mouthwash that kind of stuff. It a great New York Times interview. That will link to in. Our sources is with Maureen. Dowd Bob says quote here's as I never viewed myself as exceptional. So whenever I got a job I was relying on hard work. More than anything and a level of enthusiasm and optimism. Awesome and Bob is nothing if not optimism. He says when I went to ABC everybody. There went to Stanford Dartmouth or Colombia. I went to Ethica college okay. I didn't have an inferiority already complex but I knew I wasn't one of them. I didn't wear Gucci Shoes. Didn't wear brooks brothers clothes. I couldn't afford any of that stuff but I knew I had a work ethic that was prejudice and what happened early on is people started relying on me because they knew if they asked me to get something done I would get it done. And that is what Bob Does so as we lose you shortly Lee after he gets there to. ABC gets his big break where they're televising big special from Madison Square Garden called the main event hosted by the Chairman Frank Sinatra. Batra think. It's like a boxing themed. Musical Number Television was different back in those days. So he He meets. Frankie meets the chairman. Ah getting him mouthwash frank says hey. What's your name kid and Bob? A frank is like a great job he gives them a hundred dollar bill. I did not know that that he was the chairman. Like I didn't know that was a nickname and I'm reading the book and I was like the chairman of ABC. Like who's chairman. I'm like I'm an idiot. Attend blue is the chairman. Yep So this Special the main event the quote unquote was produced by two legends at ABC Jerry Weintraub and most importantly roone arledge green was involved may because it was like a boxing. Themed thing I I don't know but rune was legendary so he was the head of ABC sports Now Bob was working in. ABC What would become entertainment like the digital television shows. Soap operas game shows that he wasn't wasn't working sports sports was where the cool guys were at ABC. Right after this special bob gets into a big fight with his boss in entertainment because turns out. His boss was embezzling from the company. It was not good and Bob realize that he's about to get fired so he calls up one of the sports guys that he worked with on this event and says hey do you have any openings over there can transfer over there. They're in a completely different building. In New York he transfers over there and he starts working again from the bottom within. ABC Sports Parts. So what was sports. I mean they had Monday night football at the time. They had the wide world of sports. which I remember was still a thing when I was growing up Spanning the globe like aac bringing all of this seat of great content all these stories from around the world and most importantly. ABC At the time had the Olympics. So they showed the Edwin picks in the US every year and what Rune had realized and can a bill within ABC that would then get taken over to ESPN shortly. The and and be a big part of their success was that they weren't selling showing sports like just televising a football game or the Olympics or some random event that they did on the wide world of sports without story was was flat. It was boring they were selling storytelling they were selling entertainment. Were the narratives. who were these people? Where did they come from? What adversity they faced what was the storyline of the game And so all of that. That was really pioneered word by ABC Sports. And by by Rune David. We probably could have saved ourselves a lot of time if we had done this episode like three and a half years ago because I feel like it took us three years to figure out. Oh the reason people like acquired is not. Let's do an audio discounted cash flow and figure out if that acquisition make accents financially five years from now it's it's the stories behind the deals and I think ruin hit this thing that it's only recently occurred to me that everything is storytelling. retelling obviously work on a lot of pitch decks and Human beings absorb information. Best through story you know. It's it's a multi deep billion dollar realization. That rune hat that would that would sort of play out over the the next several years that this is the way to build enduring fan hood yeah and Woodson super cool about this. I feel this is one of the lake key Meta themes for acquired that run across everything we look at on the show and acquired itself. I mean I'm thinking about sequoia and Valentine. Hopefully many of you have gone and watched on Youtube. The talk you gave at Stanford he says in there the most important thing is storytelling telling money flows as a result of the stories of. You can't tell a story you're not going to raise money. I love the way you phrased that like listeners. David gave US homework so I hope you go go onto youtube videos. Only because it's done Valentine Anyway okay so to pick the story back up the other thing that Ronan really embraced within. ABC sports pioneered was technology. So this is back in the seventies so technology within within media is not Disney. Plus where a long way from that but I think this is really where the seeds of all of this get sewn. Rune embraced new camera technology graphics overlays graphic overlays on on live content new camera angles satellite feeds to be able to take content from the wide world of sports in the Olympics. From all over the world get instantaneously broadcast back to the US and retransmitted and he had kind of a mantra around this which he called. Innovate or die. And unless you were pushing the envelope and using technology and using new techniques to in the service of telling better more engaging stories you were just gonNa fall behind and someone was gonna surpass you and so both of those things both the storytelling and the innovator die I mind. Set of Rune really really. Rub Off on Bob in the early days you know. Bob Gives all the credit to rune for teaching him. This innovator die lesson and but if you look at the parallel story that was happening you know maybe a dozen years earlier with Walt Disney himself you know the the start of Disney of if Disney animation was incredible innovation figuring out how to make these animated motion pictures inventing new machines to do it. You look this is totally the start of Disneyland. The whole imagineering department Creating animatronic Disney to was built on this foundation of of innovator die and use technology to tell stories. Yeah I mean it's against such a threat on acquired it's It's Steve Jobs. Who's going to come in here in a minute? It's technology in the liberal arts. That's where real magic imagine happens. When the two of those things come together so bob rises through the ranks over the next ten years at At ABC sports he becomes uh-huh MVP and then in nineteen eighty five when he's just a just a little over ten years Probably ten years into his time at sports famously as we covered in our ESPN episode road. The Minnow eats the whale and capital cities this backwater abby penny pinching backwater water broadcasting. You Know Company in the northeast acquires. ABC and and literally that was the headline in The Wall Street Journal. The Day it was announced Minot eats wail at first there. was you know in Bob Talks about this. In the book there was quite a bit culture clash between like you've got these scrappy penny pinching. Tom Murphy and Dan Burke work You know Warren Buffett I'm going to say disciples contemporaries simpatico kindred spirits. And then you've got ruined was many many any great things but penny pinching was not one of them and certainly nor was The entertainment side of ABC. You know it was Hollywood. So there's some initial culture clash but Bob and other folks at ABC. Really apart. Kind of bridging this gap and get to know. Tom and Dan and they actually realized the cut from the same cloth and Tom Murphy. In particular comes to really trust Bob Bagger as as one of the key managers within the company that can kind of make instill will this ethos of the ultimate investor mindset and really excellent business management into the creative industry that that is you know both sports and entertainment within ABC and So much we'll get into a minute that win Dan Burke so tom was a CEO of capital cities. Dan Dan was COO. What they were they were do when Dan retired? Tom Ask bob to become a CEO. And replace Dan You know that's how that's how much he's really say. Cut from the cloth of this Tomor FY Dan Burke Warren Buffett You know style of management so Bob Keeps Rising I. He gets promoted to run. ABC Entertainment. The where I started out at. ABC sorted the Hollywood side of the House so he moves out to Hollywood and entertainment have been struggling unlike sports. which was is an unquestioned leader at the time and of course then with the capital cities acquisition? ESPN came into the fold and ESPN is really taking off during this time. I'M BOB now gets tasked with make the entertainment side of the House. Great too and this was really key because he had to learn how to navigate. applegate Hollywood which is you know. He's a he's a Jewish kid from long island's like this is not what he's used to despite rubbing shoulders with with Frank Sinatra gets out there in his suit you and you know. He's he's he's he knows he can't quite do business the way that he's used to doing business in New York but he also has no idea how you're supposed to do business in Hollywood totally totally so one of the things though that he realizes and I think leads to him being able to succeed is there is one commonality which is is all about the stories you know if you tell a great story. You're probably GonNA succeed so Bob. He really leans on the people around him to help him learn. We're in the business. And he has a very low ego about it which is one of his hallmarks but he? He has a pretty good run so he greenland's Doogie Howser which is a massive success for the network work twin peaks which ends up being quite controversial. And and Bob in the country make the wrong decision to cancel it but a massive risk it of putting a a dark drama on network television. The Way to think about what Bob's doing here is. It's he knows that he's put in there. For a reason. He has stood revamp. This group a little little bit. He knows that he's not a typical Hollywood guy so he can't just go and pretend to be one and so he's trying to do is basically a flank attack like how I have to take a different approach to doing this. I have to Zig when other people are zagging. And what do I do. Green light very nontraditional content and sort of go with my gut and and take some risks on stuff that other people probably wouldn't put on the air. Yeah well I think it's. It's a balanced rate. He it is that it is that outsider perspective and the willingness to take risks. They're going to come up again and again and again in this episode but he also does it homework like he doesn't just ride in and be like we're doing things my way he he really really trust the people around him and says I'm not from this industry. I respect you all as creators. I want to learn from you and let's think about like what are some like just given norms in our industry that maybe aren't right that lake we should. We should consider challenging. Twin peaks is a great example of that. NYPD blue so he launches Roseanne is another great example of that other as ancho becomes very successful. There will be controversy with the reboot later. more recently that all goes really well and in nineteen. ninety-two bob gets promoted by Tom and Dan to become president of all ABC's sports news. Entertainment all reporting up to Bob and the rest of capital cities. They have their own managers for and then he said in Nineteen eighty-four. Dan Burke retires and Tom Says Bob Bobby just recently two years before become president of ABC. Bob Says I don't know that I'm ready to come in and run capital cities with you and and thompsons choice. You gotta come in Your My. CEO You're running all capital cities with me and ESPN at this point in time is again really covered in that episode. It's clear that this is GonNa be a multi not just billion dollar business but tens of billions of dollars business in the future so enter Disney right after BOB BECOME MHM. Coo of capital cities and take three. This is ninety five and we're at nineteen ninety. Five right now is ninety four when Bob Become Coo at the Sun Valley Conference Prince. The company famous Sun Valley Conference in Idaho. Michael Eisner the WHO. We're going to talk a lot about the CEO of Disney Disney gets together with Tom Murphy and Warren Buffett and they cook up a plan for Disney to acquire capital cities and ABC C. N. Espn. This is to preview a little bit when we talk about Disney plus and get into this this move Michael Eisner was was an equally legendary. CEO of Disney. Before Bob this was his capstone was unfortunately Eisner stuck around a little bit too long after the capstone and as we'll see his first ten years in crabs I ten years were inc absolutely incredible and then this was the capstone that ended up in really you know. ABC Core Super Super Super Important but espn becoming part of Disney. And for many years I mean again. Remember we talked about this on the episode when I was immediate investment banker right out of college in New York you know Oh covering Disney people dislike basically discounted everything else with Disney animation. The parks the studios everything to basically zero and is is like this company is ESPN. It is powerful. It is the most profitable by a million miles cable network and content provider in all of of America and to to contextualized that for for listeners. Every single person who is paying for cable in the United States and getting ESPN ESPN two in the the. You know the rest of the stuff that comes with it. The sports stuff is paying about nine dollars directly to espn of whatever the bundle prices forty fifty bucks. It's crazy easy when you think about. Let's say it's fifty bucks that's an let's say they're making a there to exit. The cogs are their cost of goods sold of the the actual channels so like nine of the twenty ninety five dollars for all of those channels are just going to ESPN. Yeah and contrast that with six ninety nine month for Disney plus right so now Disney's going indirect consumers seven bucks a month for all of their content versus. They're getting nine dollars from the cable bundle just for ESPN. Yep Yeah while okay so this deal happens. Nineteen billion dollars. Disney acquires company and actually super key part of the deal. Like a sticking point. Wait for Disney and for Michael Eisner was he was not going to go through with the deal unless Bob committed to running. ABC for at least five five years after the acquisition. He worried about Bob leaving and it was like it was like a non-negotiable point naturally held up the closing of the deal which is kind of amazing. Eisner to rewind back to him a little bit. He's quite an interesting character so he had actually started his career at ABC deep but he had become CEO of Disney in Nineteen eighty-four and he turned around Disney from Walt Disney died in nineteen sixty six and for that almost twenty years before Eisner took over Disney Disney was completely floundering producing no notable Ip. No new movies. They were producing movies but they weren't any good narrowly survived a series of takeover attempts The parks were struggling. There was no vision It was it was a really rough period and you think about like what Disney animation was in those earlier days it was Snow White Sleeping Beauty. I mean it was these like Classic Enduring Hemi Mickey Mouse being created in that NAT lasting the test of time. But yeah I mean to which are incredibly innovative. Yeah they do you think about everything you associate with Disney. It's all all sort of in this like fifties and sixties era and then there's like very little all the early eighties Disney. I guess I think that's right is is pretty akin to like the early eighties for music. It's kind of best forgotten looking like some good stuff. Good stuff out of Disney but Disney Board Had Recruited Eisner and his partner really turning around Disney Frank Wells who has cecilio and the I did a couple of really important things. Most importantly they brought in Jeffrey Katzenberg to be head of Disney animation. and Head of the studio and Jeffrey completely completely turned things around. So you know some movies that you might be familiar with. You probably are no matter where you live in the world the Little Mermaid beauty and the beast Aladdin Ladan the lion king. These are all hit after bird. Yeah in these golden years of the the late eighty s through the mid nineties these at Disney the other things that Eisner and wells due to really turn around Disney. Are they get big time into the ED. VHS Home Video Business Vhs and then DVD's and they really smart about this. They do lake limited edition. Remember this grownup like windowed releases of limited time. Only you can get you know snow. Wait Kalana Disney von has pulled out of the vault. You know I haven't done enough research really no I think they probably and Disney at this time probably are big innovators in this concept of doing that became so prevalent in the media the industry of really milking as much prophets out of set of Ip in content as possible with you got the theatrical release. You've got the home video release you've got the TV release and building. Excitement around the concept of the Disney vault became so prevalent that SNL did a parody of like looking inside the Disney Vault. And it's all these caretakers tares like trapped in there. It's definitely worth looking. Then like the capstone of all this is the capital city steel. Where where they bring? ABC An ESPN into the company. Very very sadly though right before the capital cities deal frank. Wells is killed in a helicopter crash rush in nineteen ninety four. So you know had this not happen. I think history would have been really different for Disney for Eisner and probably for Bob and Eiger Eggert too and this really throws everything for a loop so when the capital cities deal happens. Eisner is looking for a number two to be his partner to Help run the company because this is a massive company no no one person can even Bob Eiger can really run this by himself or herself at this point in time and so is is news looking for a number two and when the deal happens you know Bob is so important in this this clause in the in the acquisition that he asked to stay on for five years this is head of head of ABC people. Start thinking including Bob that you know. Maybe he's a good candidate eventually for this number two role at all Disney. Bob Writes about in the book that Tom Murphy Actually told him around this time. Like taking a look. You play your cards right. You might be. CEO of this company this whole Disney Company one day and indeed that would be true. Do the Path is not quite street to get there though. Michael Eisner was thinking about bringing on a number two but it was not bob so oh this is like a we work tape situation. This is the work of the mid Nineties Disney was it honestly was not to just totally keep dunking. We work here on acquired but this was all over the news and all over America. What a disaster? This was Eisner brings in super agent Michael Ovitz to become his number two clear. You're a clear. Coo candidate the clear choice. What do you what do you on a really operationally? Strong person to help you run a large recently combined business. Someone who's basically never managed people never managed people is a founder. Michael Ovitz was incredible. I mean he started. Ca Crave artist the agency greatest agent of all time. Yeah and You know if you've seen the movie Jerry Maguire about sports agents but lake. That whole world is Michael Ovitz Or entourage the OH shoot. He didn't in our goals are gold. Yeah that's Michael Ovitz. So he comes comes in into Disney and it is just just a disaster. An incredible culture clash. Bob is now under Michael. All of its remember. Bob Is like Warren Buffett. Tom Murphy Dan Burke School of Manager. He's now reporting to super agent. Michael Ovitz is not really really has a foot in both worlds here. He's an incredible guy himself but Disney is Disney. It is not an agency and when you say a foot in both worlds Eisner Had that creative gift that that Walt had I mean Bob Talks about how Eisner would go through parks and be able to spot issues with line of sight and things like that that are are taking away from the experience being magical you could imagine that that also leads to micromanagement which was true On the other hand you know isn't so far from the capital cities world hold of figure out what's quarter would business make it really lean. Make It really operationally sound. You know I think I did a little bit more of that than than Eisner dead but Ovitz. It's certainly had had no notion of of that. Yeah well into the foot and both ways you know I is ner to maybe try and put ourselves in his mindset at this time. A A little bit Jeffrey Katzenberg very much. You know extremely extremely talented. But more of the Michael Ovitz type of personality and creative give you know genius than the Warren Buffett operational style. A Eisner's gift was. He recognized that talent out there and he recognized in Katzenberg and it led to this great great flourishing within the company. You know and I think he probably hoped that Ovitz would be able to bring that back. bring that spirit back to Disney. It didn't work out though so Ovitz only lasts fourteen months at the company and leaves leaves after fourteen months. This is in the late nineties. Mid Nineties leaves with a hundred and forty million dollar golden parachute this is the one point. Seven billion dollar out of Newman human payout of its day and leaves the company kind of in shambles behind him An Eisner's reputation having gone from turned around. This I think American company and produced you know with with Katzemberg the Lion King Aladdin. All these great movies to this Disney is the laughing stock of the business world at this point in time is near goes back after this. You know he's wounded and in more ways than one and he goes back to running the company Solo and consolidating all authority and responsibility with himself. He assigns Bob. This actually becomes really prescient. He assigns Bob Bob to what seems like a A I was GONNA use Siberian outpost to go run. International for the company and Disney was not huge internationally at this time. I'm Bob actually learns a lot by going and operating Disney's business this is when Euro Disney was getting set up on the themepark side which was a disaster. I famously until they figured out that European parents want wine at lunch to deal with their toddlers running around and I think that That turned it around. Different countries have different I think American parents probably also want wine at lunch to be able to deal with their kids. One of the reasons that that I've been so keyed into the Disney recently as I went to Disneyland for the first time three months ago and yes did see galaxy edge and yes it was awesome. And there's a bar in the rare is and it is the only place place but you have to get these reservations. It's almost impossible to get it and you have to like very pre planet but it's the only place in the entire park to get alcohol in at least in Disneyland California the adventure you can. I think in Disneyland. You used to be able to and they took a hard pivot and got rid of it all so it's interesting. I think they have a little bit of a Some experience variance with that going. Poorly Disneyland interesting interesting But but importantly running international here was the very beginning of you've Shanghai Disney which would become at one of Bob's. We're not going to talk about as much on this. But another marquee project for him over is whole career of the company his tenure CEO was opening up China to Disney from content obviously but also theme parks right and the crazy thing is thinking about the timeline of that so that started when Bob went to run international here in this timeframe. We're talking to the late. Nineties opened in the last few years. Yeah was it twenty eighteen seventeen seventeen eighteen and Disneyland Chang. I opened an incredibly long project so bob does very well running international national and in addition. He's still running. ABC as well and so finally in January of two thousand Eisner does promote Bob to COO. He kinda has to at this point in time or it's sort of like keeping him at arm's length you're sort of my number two but you're not actually might number two and the board is really. It's starting to get really upset with Michael at this point in time after all around succession planning like. What's the plan dude like? You're not doing that great and even if you were it would be nice. Nice to know where we're going after you. Yeah like you've been here a long time anyway. So Bob finally does become coo but still all is really really really not well and the biggest problem that's going on at Disney at this point in time spite all this drama and personnel stuff is animation. When there's a saying within Disney that we're GONNA talk about a number of times over this next bit here which I think goes all the way back to to? Walt of as animation goes so goes. Does the company animation animation. Really means remember at this point time. Disney doesn't have star wars. It doesn't have marvel it. They has some live action. One of the other really smart things pictures well right one of the other really smart things that is earned wells did was they acquired Miramax that gave Disney an adult. The film about an adult fell a film studio capability targeted at grownups. Not just kids. I mean although Disney movies Africa too which is the beauty of them but anyway animation was the core of the IP generation that flowed through. Walt Disney's beautiful. Flywheel that we've talked about on a few hugh episodes here will link to again in the show notes. You back in the early days of the Walt Disney Company. Walt illustrated this flywheel. It's like an Amazon so so the original one of how Disney's business model works and at the core of it. All is animation and animation means the generation of intellectual property and content characters and that flows into movies television Publications theme parks characters visits consumer their products. All of this and but without the life cycle of constantly inventing new and refreshing. I P that all starts to break down. David have revered the Disney flywheel diagram and talked about it. I think at length on many episodes and I actually looked at it the other day too for this and started thinking about it more and one thing that I thought about was sure the film Ip powers the parks and the parks meet people want to buy merge and owning the merchants. You WanNa watch the movies again and go see the sequels like how does actually shake out financially and looking at the income statement for Disney. That that if you think about the year that ended this last September. They're pretty counterintuitive so studio entertainment did about eleven billion dollars in revenue but parks experiences products licensing licensing. That sort of thing did over twenty six billion and that's pretty similar to what the me and networks division did that's largely espn and so when you think about it like sure the movies are a big great business on their own. And of course this includes Lucasfilm and star wars and all that at eleven billion dollars more than twice as big is how they sort of monetize and eight down funnel way of that that seed that they've planted with the audience of. Hey you should. You should engage with us in these other ways that is what really really makes Disney special and is knees mode and is the reason why we talked about it so much on this show. There are lots of other media companies out there. There's twenty first century Fox which will talk about. There's there's Time Warner there's plenty of others but nobody else has this ability to take eleven billion dollars in film revenue and add an additional twenty twenty six billion dollars in flywheel revenue around it to give you a sense of how bad things were all man. I remember this. This was dark. Here's a sampling of Disney animation. Mason movies that come out during his time. You're ready for the spin. Glad you're sitting down Tarzan Dinosaur Atlantis Treasure Planet member Treasure Planet. Oh yeah no yeah I mean I remember of treasure planet like the yeah brother Bear. Is this the the emperor's new groove. Yeah the emperor's new groove that was probably one of the more successful ones during this time things are dark so the flywheel really starts breaking park. Sit down like everything's bad. There's one saving grace though during this time period and it's a big one. which is that? Disney has a very close collaboration with a little company. Up here in the bay area called Pixar and Pixar is an independent public lick company. We've talked about sadly I episode our history and facts on Pixar. We're GONNA talk about it a little accent. It's about a sentence and we really need to revisit. The whole will episode but Pixar had done to get a distribution and an additional revenue. Done a big deal with Disney where Disney distributed pixar films and Co licensed with them all their characters for theme parks and merchandise ran the Pixar characters through the Disney flywheel and the movies and the content that are you know as always produced both producing during this time. was you know toy story. The very first one was toy story first one was toy story toy choice story toy story. A Bug's life monsters INC incredible. 's compare that to Tarzan and so this was this was really keeping the Disney flywheel afloat. Who was this second party Ip that was flowing through it from. I think even finding Nemo was pre acquisition. I don't call it. It wasn't yeah. Okay Okay Yeah definitely was pre acquisition. The acquisition was two thousand six so unfortunately this was the last straw for Eisner. Eisner and Steve Jobs get into a very public clash and the deal goes sour and Pixar and Steve Stevens forty-nine percent of Pixar at this point and Pixar as a public company Pixar announces that they're gonNA walk from Disney deal at the end of their original three movie contract. Steve Jobs publicly already. Come back to Apple. At this point. He started his re ascendancy. The IPAD the I Mac. The IPOD have happened is incredibly well respected business person and remembered the narrative around Disney has been this is this is we work and he calls Disney completely mismanaged and like you know. Basically it did company the really interesting thing here though to come back to technology and this'll bring back Disney plus Disney the content and the creative side of the house was a mess but also the technology side of the house was a mess again like it was always new technology that was driving Disney animation and they had just completely stagnated in Pixar was the one that had taken the lead here. Yeah I mean what they were doing was and still is so cutting edge. I mean if you look back at toy story and think about the year that that was produced it was at ninety five. I mean by no means the photo realistic stuff that it is today or the water or the sky this but it is absolutely pioneering and so unlike anything that anybody else in the industry was doing. Yeah I mean think about like trying to even remember what kind of computer ahead in nineteen ninety five. If I even had a computer I think my family had a computer but I did not have my own computer view. My family had a power MAC. Eighty five hundred is the Motorola the like Motorola chip that that Max went on for a while. I I don't I I don't know how. Like compare that in megahertz but yeah it was. Here's and here's Pixar making toy story. So incredible with the render farm as Nolan Bushnell. Snell told us he. He figured out how to do render farms with with gigantic server process of parallel computing. Yeah Yeah so the Disney Board. Once the Pixar deal falls apart they've had enough so in late. Two Thousand Three Roy Disney. Who is the nephew of wall? And sort of stored of the Disney family's involvement on the Board of the company and Longtime Disney family lawyer Stanley gold. Also on the board the resigned from the board and they launch same his knee the Save Disney campaign. It's so bad so here. You have Disney family members numbers former board members campaigning and the the goal of the Save Disney campaign is asked Michael Eisner as CEO. Not mince words about what. Save they've Disney means yet save Disney means get rid of Eisner and so they decide that they're going to run this campaign is they're going to wage a proxy battle for the March two two thousand four shareholder meeting of Disney where they are going to encourage all the shareholders he knew the proxy vote is at the annual shareholder meeting of every public company. There is a Vote like the all the shareholders vote according to their voting rates on the board of directors and the management of the company in Deir encouraging edging shareholders to vote. Eisner out of the company in off the board not vote in a confidence. Very interestingly right at this time and I remember this happening comcast which at this point in time you know comcast is just a cable company. Like they're literally just a cable distribution company. I think they own the seventy sixers in the Philadelphia flyers at this point time they're based in Philadelphia and they're nowhere nearer hate it as badly as they are. Today the Internet has launched. You can't see any tweets. Yeah totally. I mean there's still hated everybody. Thinks new hates They launched a hostile takeover bid for Disney. They offer sixty four billion dollars in comcast stock to take over the company because they see like. Hey this is damaged goods we want to make this play. We WanNA get into content and distribution. We're we're going to build an empire here and it's kind of a miracle it doesn't work like an almost works you know here. We are fifteen years later. Comcast two hundred billion dollar company They've acquired hired NBC universal so they have gotten their content side of the house but Disney is e two hundred and fifty billion dollars. Stand public company that once was almost acquired by comcast for fifty or sixty four billion. Yeah pretty good. That didn't happen in a Saudi. Move to write that night before the earnings call. Yeah yeah well. And while this save Disney proxy war was going on so interestingly the media world is a small world you just as is the technology world we talk about on this show Comcast's number two I don't know if it's headed. Co Or president or just wet on the CEO. Is Brian Roberts. The number two person is Steve Burke son of Dan Burke who had worked for Bob briefly at ABC before the capital cities merger. So there's a lot of personal history here. Fortunately for Disney At least comcast bid eventually collapses because Disney stock runs up in price on the announcement of this takeover bid and comcast just can't afford it even with Even with a share deal and what was it that made the stock pop there. I think it was like there was a couple of movies that did well and there was like one data point in earnings earnings. That got everyone excited. It was like a a small sort of like glimmer of hope in this otherwise pretty destitute time that made the stock poppin happen and made this bid impossible to go through. I mean it really was I haven't seen this in a while. It was history turning on a knife point the big collapses but the the shareholder meetings still has to happen in March and astounding forty three percent of Disney shareholders. Vote no confidence. It is ner at the shareholder meeting like. That's insane. That never never happens. Yeah whenever I get those things in the mail. I'm always like like I could have anything to do with this decision. Yeah so in the immediate aftermath literally that night the Disney board meets and they strip Eisner of his chairman title so he was chairman and CEO. So He's no longer chairman of the board and he announces that he's going to step down from the company at the end of his contract which expires in two thousand six. He would end up leaving earlier. But it's really a sad kind of ignominious And for it's an example of somebody staying too long again as I. Ten years within the company were amazing but the second ten were were terrible so the board runs a search for a new CEO. and Bob Eiger is the only internal candidate but it's a super uphill battle like he's the COO to Michael Eisner through all of these disasters so nobody believes he's actually going to get the job. They looking at all sorts of external candidates. Interestingly the front runner external candidate is make Whitman who started her career within Disney. which is the craziest thing I learned in this research? Of course we know Meg Whitman. Meg Whitman for America or MEG. Whitman of Ebay. What she CEO of now hp right now she's CEO of Qube? Bring it all. That's right. Yeah but she started her freaking career in Disney Strategic Planning Yup Yup as did so many people Jeff Jordan who went onto become CEO of Open table and now is While general partner for many years and Now it's just promoted to managing partner of injuries and Horowitz Board member at many Greek companies including AIRBNB Michael deering great seat stage investor. We'll look up to a lot here. Wave many many great folks have come out of Disney. Strap planning crazy all right so you got to hear this guy that let all the bad things happen. Seo Oh come on this was on your watch like why are you. CEO by UC. Oh material and this is where Bob comes. What's up with the plan? So we're now in two thousand four two thousand five. Bob Comes up with the plan that that ends in Disney plus and he says is he realizes that both to get the job as CEO. He has to distance himself from Michael and he has to do that. Up by making his plan about the future of Disney. Forget the past past is done. We have to look to the future and it's also the right thing for Disney Lake Disney You know it's innovator too. I like they have not innovated in a long time and they are dying like they need to change their approach to consumers to the market to technology to everything that's happening around them so he he comes up with three key. Pillars of what he thinks is going to transform Disney and save it one make High quality content and importantly that's content of all types not just animation but it has to be extremely high quality and we're going to quote from him in the book on on on his three points here because I think they're just super cogently eloquently laid out and again remember. This is fifteen years ago. He laid these out and importantly branded content content that we own that can and be enduring franchises that that that will enable the rest of the Disney flywheel spin. Yeah so he says we needed to devote most of our time and capital to the creation of high quality branded branded content as he said in an age where more and more quote unquote content was being created in distributed. We needed to bet. On the fact that quality will matter more and more it wasn't enough to create lots of content they a Lotta people creating lots content including league youtube and you see just creating like tons and tons of content. Some of which is Great It wasn't even enough to create lots of good content with an explosion of choice consumers needed an ability to make decisions about how to spend their time and money great brands would become even more powerful tools for guiding consumer behavior. They believed and that was disliked. So spot on and not obvious at the time like Youtube is about to get started here. You know Web to dotto is happening. Flicker is out there like you. DC everybody's like you see you see. It's not obvious that the future is actually doubling down on professional super super high quality content. It's very interesting and I think we see this trend in a Lotta ways where you sort of our as the long tail starts to exist and actually. I think this is right around that time. The long tail book came out. There's two different strategies in two different playbook to Ron. One is enable the long tail which means that you create these smaller affinity groups around really niche things that go super deep like the acquireds of the world and the seven hundred thousand podcasts. That are out there and then at the head of the curve curve. If you're going to be one of the few that wins there you need to run a very different strategy to say. Hey this is the pillars like these are the things that America is going to galvanize around not just America but the world which will get into the second. It's adventures endgame. I think Bob and Disney. I think they appreciate you see. And they appreciate all the technology technology companies and innovation and everything that's happened over the ensuing fifteen years. But it's an aunt you know it's like there's Youtube and there's net flicks but there's there is there inherently not that Disney. It's partially why the twitter deal fell apart. I mean I think when they really looked at it. They're like boy. All this user creates a grain of. There's all these risks and stuff involved often because people are tweeting all the stuff that they're tweeting but like it's just not. It's not actually what we do. We create content. Yeah Yeah Okay so number. Two this is the number two eventually becomes. I think the most important of these three points is invest in technology. rewind back to this point in time and I remember being an media the investment banker this time media companies were hating on technology companies. Like we've just come out of the Napster era and now all the movie studios are worried about like the same. Thing's going to happen with video. That happened to music and Youtube is GONNA kill us and like this all this power to content and like it's all just crap and we hate these people bob of instead says we needed to embrace technology to the fullest extent I by using it to enable the creation of higher quality products like Pixar and then to reach consumers in more modern more relevant ways from the earliest Disney years under walt technology was always viewed as powerful storytelling tool. Now it was time to double down on our commitment. Went to doing the same thing. It was also becoming clear that while we were still and would remain primarily a content creator the day would come when modern distribution would be an essential means of maintaining brand relevance Disney plus unless consumers had the ability to conceive mark content in more user-friendly more mobile. More digital ways are relevance events would be challenged again. This is such a change leak member of the Disney Vault Lake Eisner Era Disney was all about protecting the content limiting consumers access. Only you know opening the vault at very specific moments of time and then. ESPN back to getting nine dollars a month. From the cable providers this is like super revolutionary. Here that Bob is is espousing. He's saying like nope. Were eventually going to get rid of all that. Yeah and and he didn't say it in so many words until August twenty seventeen You know there was definitely those working to use technology both for creating better content and you know oh enabling better distribution but I think the whole industry for a while thought that meant things like when things like netflix emerge. We will be okay putting our stuff there. I don't think anyone thought that it meant what What ultimately happened with Disney pause? I didn't publicly yeah. I think that's true but I think it's a little unclear from the book. Look but I. I think this was part of this original presentation to the board was he knew that like the day was coming when just like giving the Netflix even exist yet but giving the ACLU Netflix. The right like where they had to own it themselves and so the mindset of starting to build towards that started with Bob Becoming CEO and then the third point point was grow globally. It's hard to leak remember. Now you've actually for our international audience. It's easy to remember Disney for all the I pee of Disney and especially now marvel and star wars have universal worldwide appeal in every country culture. Disney wasn't that back then it was an American company. You know Like they had euro Disney. But you know like and made no more more obvious than by when you go to Disneyland and you walk around and you're like Oh my God I'm in like this the epicenter of Americana like this is like the most glorified county fair. I've ever been to sort of exudes nineteen fifties. He's American industry. USA Yeah so this was the third pillar of Bob Strategy was seen this. I think from his time running international lake. Hey guess what. They're a lot more people out there who don't live in America than and Oh by the way that it's an emerging emerging middle-class huge countries elsewhere. Yeah Yeah So. He presents this vision to the board. And it's really compelling it's a brutal title process But through this vision he's able to overcome honestly. There was no way he was going to get this job without without something. Really compelling in fact he tells talks about in the book look. He had breakfast with Jeffrey Katzenberg. During this process and cats are brick. told him is like dude. Your career is done tells him to write up a resume to start are doing community service to rehabilitate his image. And not even just do community service is good but like it's so bad. Bob Has a He hasn't anxiety attack during. He takes us into a clippers game. He thinks he's having a heart attack and he's about to die I it's just a brutal brutal process. There's one management lesson in here. Yeah I know where we're talking about the book a lot but obviously informed so much of this in his really tremendous at the end of the book He compiles a bunch of his leadership. Lessons learned the one. That's happening sort of in this moment. Is He keeps redirecting all the criticism that he's getting and all the questions from the board around like like well. It was a pretty big screw up the last five to ten years. And you're a pretty big part of that. So why should we pick you. He keeps redirecting that as. Hey the past the past. We can't change. The past. Here is my plan. Here's why I think it's right. Here's why I'm the person to execute that plan. Let's talk about the future and yeah I understand where we we are and like. I'm I'm neither going to blame that on someone else nor say that was all my fault. We're GONNA talk about the future. It's a pretty powerful insight on a way to sort of redirect the conversation. I think it's one of the reasons why you know there's been so much talk over the years about Bob potentially running for president someday gasoline. That's like that's the way to handle these things. He's a tremendous this diplomat. Yeah so By the way I did I did look up. The the reason why the comcast bid failed and Disney's stock price spiked Was Has the tremendous success right in a row of finding Nemo and pirates of the Caribbean which came out in the same quarter so revenues spiked nineteen percent and caused the stock to Change Finding Nemo Pirates of the Caribbean was so good just went so far Downhill Hill. Yeah yeah it's kind of like star wars like I don't remember there being other prequels anyway. Okay so the board makes its decision Baba CEO. He does a few things when he gets the news he calls his parents calls. Family causes. Mentors tells me thanks. Tom Murphy via believe but that night. He Calls Steve Jobs. This is such an amazing olive branch and I think also just silly Baba's diplomat like Eisner and end jobs. Were like not on speaking terms. And on the very day that Bob gets the most momentous news of his entire career he calls Steve Jobs and he says I just want to let you know I wanna come see you. I want to talk to you me person in person face to face and find a way to make this work. Steve is like Super Skeptical. But it's like okay. Yeah you can make him fly sir. Guess so that is exactly what he does. He goes up to see Steve. And we'll take a minute in and tell a little bit more of the history of the Pixar deal here because I think it's important and we didn't do it on her episode And it's so sets the stage so much for y y the position. Why Disney's in the position they are today? Yeah this is really. This is the first step to first reconciliation with with such an important partner in peace of the business and then acquisition and then and then rebirth of Disney. Bob Does go up to see Steve but he doesn't star are with talking about Pixar he says hey I have an idea unrelated to Pixar. You know we own. ABC You see. We have all this content. We have movies and television. Shows here. at Disney and you guys apple you make such incredible technology and like the. This is the heyday of the ipod. He's like a hammer ipod. I love my ipod and I love. You know what this has done for me as a consumer with my ability to consume music whenever I want. Do you think there's any way that we could do the same thing for our video content that we have you know within Disney and ABC and all the media company executives at this point in time where like tech is evil. They're gonNA pirate all our stuff. Bob Is like extending this huge olive branch to Stephen Steve's lake. I have something to show you. And he he does not show him the IPHONE which of course already in the works at this point in time but he shows him the video ipod. I remember when the video ipod was announced and it came out and it was like it was not that long before the iphone but it was. It was a huge deal kind of a strange product. Like I remember being very excited for it. I had to add end up on my wall of Was the first black ipod. I think and it was shiny. And you could use There was a The AD was Bano singing on this like blue light. I was excited for it but it was a strange product once. I got it because it was like really. I'm GonNa Watch movies on this thing. That's like less than half this postage-stamp yet it's really odd. I get it digital distribution of content. And that's cool. I can do it anywhere but this is not this is par. There's a halfway experience but it becomes such an important door opening to so much comfort for Apple. Disney Pixar all of them. Because Bob Season he says immediately really says. We're in Steve. You have my word you're going to get ABC and Disney content for your launch on this device and this is like unheard of like that like you think about like the media rates and like all of our finance teams involved in our lawyers involved and and that's what that's what Steve was used to from Disney. He was like cool. Doing a deal with you. Guys is no promises in a year of dragging this out in every SWAT team of people being involved and it's Agar's signature that he knows that he needs to put on Disney to just come in guns. I believe in here. So when Steve at the Apple. Keynote that Summer I believe with two thousand six announces the video ipod Bob Agar walks out onstage and says all our Disney and ABC content. You're going to be able to purchase it real download it. You'll be able to watch on the go on apple products so this is the opening of the thawing of relationships. Between Steve Jobs and Disney it takes a little bit of time after the announcement for the BOPs going to become CEO before before Michael Leaves and officially is installed as CEO. It's about six months in his first board meeting immediately after he's officially CEO. The auto. Baba's then-chief oh Tom stags and the head of Strap Planning Kevin Mayor to put together an analysis of Disney animation versus Pixar to present to the board and Bob has an idea that he hasn't told anybody of and they put together this analysis. And it's I mean it's brutal lake as you would expect from what we've I'm talking about. In the same period of time that Pixar has been operating and had their deal with Disney Disney animation films have lost four hundred million dollars in aggregate. Meanwhile while not only has pixar had hit after hit after hit and had made immense profits on their films. Bob Has has Kevin Tom Commission brand research to ask ask parents in the US. What entertainment brands? They think are best for their kids. And this is like Disney has always been the number one in this. Disney has been unseated by Pixar more American parents at this point believe that Pixar is the best entertainment brand for their kids. Then Disney this is real real bad and so we presents this in his first board meeting and he reminds the board about you know. The animation goes so goes the company and he proposes three options one we can keep the status quo. That's not a good option to we can go out and try and hire new talent to run our studios and revitalize Disney animation these. I've looked that's going to be hard. It's going to take awhile and there's no promise of success. He's like or three we can buy Pixar. Addy Eddie writes about this. In the book the boardroom just like erupts in chaos. At like this is a crazy idea. Board members are shouting People foil like the Disney family members are offended This crazy but he methodically makes his case. Says you know look. I don't know if it can happen. The relationship ship has been damaged. You Know Steve Is Steve but I think we have to try and do this. I think this can save the company so the board does give them approval all to explore it. Finally Bob Calls Steve The next day and he says hey I have a crazy idea can come see you about it. I just love this Eretz. The book he says I didn't yet fully appreciate just how much Steve Liked radical ideas. Tell me now he said so. Bob's like he's driving in his car and he pulled over like into his driveway and he's like calms himself and he's like. I wasn't really expecting to do this. Now he's like well I've been thinking about about you. Know our respective companies futures and What do you think about Disney buying Pixar. Steve is like silent for a moment that he's like you know that's not the craziest idea in the world and thus begins the negotiation which actually goes very quickly and within a matter of months they've they've reached a deal for Disney to acquire Pixar for seven point four billion dollars which is a huge huge price at the time and still unclear as we talked about it in the episode like financially? Did that deal make sense. You know it's kind of been like okay. But that deal saves Disney and that sets them on the path into starting to revitalize bring technology leadership back into the company bring creative leadership back into the company to the extent. You believe that frozen would not have happened without out. Revitalizing Disney animation and that wouldn't have happened without acquiring Pixar and bringing lassen capital to run Disney animation than. Yes it's worth it but for the Pixar movies alone at sort of a an open question. It's interesting actually. Hearing the rationale for why it was seven point. Four billion the thing that made it really unique was it came with this fool studio that number one had films already in pre production so there was like a roadmap of five years of Pixar films. That were already ready. All in development had teams had directors. So of course you can sort of value that asset but then also it came with the it was a machine that knew how to do this and it had all the the people and all the creative talent to repeatedly do it over and over again which was a really interesting thing that different than buying Lucasfilm because Lucas Lane. They have engine works animation. If they considered that or you know bring different Katzenberg back yet. Pixar was a machine. They had their own process process and big league team of people that were actively doing doing stuff. So there's another excerpt from the book I just got to say that. It's amazing. How much people anchor on price? So the seven billion in dollar thing for Pixar you know when when they're negotiating with George Lucas and he says I want Pixar deal you have either having to come back to him and saying we'll know here here's actually actually how it's very different to like. You made these great movies along time ago. That have really enduring universe that we think we can do something with but like there's not any of the infrastructure or any of the current development that or yes. Yeah well there's I am which is pretty amazing but yes but not not anywhere near as valuable to Disney as as Pixar animation technology was Bobbin and his team at Disney. Make the case to Steve Steve and to add camel and John lasseter about why this makes sense. He talks about this the book about it. But you know Steve and he whiteboard out all the pros and cons of doing this. Deal and Steve Guest List like one hundred cons and then they moved to the pros. There's like just a few of them but the league pretty big pros and so the specific pros at Lake for Disney Pixar and John and Ed conceived received Disney animation. They can bring the process they can bring the talent they can bring the technology. Keep Pixar separate but revitalized animation to Disney when he gets full access to the IP of all the Pixar characters and perpetuity of all the all the content in the pipeline and then for Pixar they. You removed this existential risk about distribution and marketing that they were always going to have as a small independent studio. The couldn't just go off and be independent like they needed a distribution partner. Who's going to be Disney or somebody else? Anybody be happy to have him but it would have been someone. Yeah and then and then I think this is is really the to the people aspect of this probably the most compelling especially to John and Ed Bob says you guys are going to get a much. Larger canvas is to paint on and like what better way to inspire people whose mission is CEO bringing creative endeavors to the world than to give them that larger canvas to paint on. and Bob Talks about the lesson in his In his lessons at the end of the book of you know sometimes especially when you're talking about like big bold risky bets there million reasons not to do something but like if you have a few really really good reasons to do them. Deccan outweigh any number of cons. It's interesting to zoom Out a little bit and think about what the board was thinking and what some of the Disney old timers were thinking here specifically Roy Disney hated this idea of organ ago by new Ip and new franchises and wanted to sort of stick to this strategy that has worked well worked and not worked over the entire life Disney of ah very much not invented here syndrome whereas you look at sort of where Bob Eiger comes from being a Non Disney a query himself elf coming in through sort of a a business that was not homespun and Disney but was this enormous part of Disney's revenue now with with. Espn you can kind of see you. Why Hi he had the the conviction that hey this could work and it's going to change who we are as a company in some ways but it could be really powerful for us? Yes so this becomes comes. You know the blueprint in so many ways for the next series of acquisitions that will we've already covered on. This show will run through quickly here paying a very large price for a a unique asset whether that asset is content or technology or both with the belief which is not just blind belief. You know they do bob and Kevin and Tom with him and then the rest of the team overtime do a ton of work to plan out in model the vision for what is going to become Disney plus the belief that together all these assets can be worth a lot more you know they pay some point four billion for Pixar and then in two thousand nine four billion for marvel which goodness again like forget Disney. Plus forget everything that was like the purchase of the century given What would happen with the marvel? Cinematic Universe at it is funny on our episode. Like we didn't see it yet we didn't. We missed it. We missed it. Then they they messed in Gulu than twenty twelve day by Lucasfilm for four billion dollars which which some the reason it was four. It was because the marvel price was the floor. That George. Lucas was willing to accept it. But you know the marvel praise grace to you know Bob Talks about in the book. Dow is crazy at the time. Four billion dollars for marvel you know there was an interview. I can't remember if it was either interview with Brian. Roberts at comcast or bob talking directly to Brian And he was like four Billion Dollars Comic Book Company like Right. How many knows knows? We're way past their heyday. They were doing some film licensing. The best characters had already been licensed out. Spider man was was elsewhere as were ex-man mm-hmm and it's Kinda crazy like this world. where sort of like rich potentially valuable? Ip had sort of laid fallow for for many years. Here's where now in this era where it's all about having the best. Ip in the world and being able to make huge investments in that and then get huge profits. That's out the other side and I think it all goes back to this thing that we were talking about before where you have to run one strategy or the other you're in the business of the long tail area in the business of creating the iconic thing that the whole world cares about at once you know it really manifested in in Bob Strategy here of what are the most unique an iconic pieces of intellectual actual property and worlds. And you know mythologies that that we can really amplify and the ability within Pixar to create new ones one of those so after those big three Pixar Marvel Lucasfilm content acquisitions on the first piece of Bob Strategy. Then they start to turn to the second piece which is technology and specifically distribution so there's a fateful earnings call in Tony Fifteen couple of years after the after the Lucasfilm acquisition. Where Bob and team? They're you know they're thinking about technology it all the way back to his initial plan and they're thinking about the distribution piece piece of this but ESPN starts to really show signs of weakness. They lose quite a number of subscribers the cable subscribers and this is lake the first in terms of actual numbers and Chink in the armor of this colossus that is ESPN and really the entire previous way of business for cable networks and cutting the cord for consumers so in this late twentieth earnings call. They announced what's that. SPN subscribers are down and Bob and the team talk pretty honestly about like the existential risk from disruption in cord cutting to to their business to over. Simplify this court. Cutting thing is people are seeing Netflix. And Hulu and all these things where they're like cool I can get access to TV shows. Is it really worth me paying fifty dollars a a month for this cable. Bundle all I really care about. Their is live sports and frigging. ESPN knows it by their carriage fees as we see in their economics but people are like I don't watch that much sports and so like even though. ESPN would probably live. Sports General would probably keep people whereas the strongest high to keep people on on those cable networks for the people who were subscribing for the non sports things that are you know mostly available streaming services. Now they're the first to leave Yep and and of course 'cause. ESPN was getting the money regardless. They're they're losing those subscribers so the stock gets hammered down ten percent the next day and they realized this is a big wake up. Call to Bob in the team. They realized like we've spent the last several years fixing fixing you know the content side of the house at getting part one of the strategy in place we need to link massively accelerate partout and prepare for a world where Lake Pay TV and cable bundle and everything that that means not just for ESPN but for all of our content and that piece of our flywheel is going away they start looking around on for technology. Acquisitions that can make this. Haven't as we said they come close to a deal to acquire twitter and an interesting this. This never made sense. The idea. Who is they were going to buy twitter for the technology and the access to consumers and they were going to use it as like the distribution head for what would become Disney? Doesn't make any sense. So so what's exactly how a media company would think about buying technology. I they're like well. Who's got the best technology and they're like apple and Google and they're too big there too? Big Okay Hey next on twitter at a very blunt way to look at the new technology. Bob Talks about the deal falling apart because of the UDC content issues and free speech issues and the hate speech on twitter. And all that. And I'm sure that was part of it but but honestly deal also didn't make sense and so what they do instead Ed as we talked about in our Bam tech episode makes so much more sense is they invest in and acquire Bam tech which is just a technology provider and the best in the business other than Netflix of delivering streaming content. Both for live sports and for powering. HBO Now and for Services Lake Entertainment content services like Netflix Disney All these into the company and in twitter I mean I think this is the biggest thing that I want to talk about in. Playbook is is sort vertical versus horizontal conflict. Where like if you're buying a business that already serves a bunch of other customers and has a bunch of other stuff that they do buying them to just do? Your vertical thing would be tricky like on twitter. What are they gonNA stop it from being twitter so that they could make it Disney's twitter and only distribute tribute Disney content on this it just like this massive vertical horizontal conflict whereas on in Bam tackling sure they get paid per pretty good money to like power the tech for other people's platforms? That may or may not go away over time. But it's even though they're doing a horizontal service to the industry there by Disney using them for this intensely focused August vertical is capacity of distributing their content on their channel with Disney plus. ESPN plus with now Hulu like it's not creating conflict. Yeah totally totally. So in twenty seventeen the complete majority purchase of Bam Tech Seventy five percent of Bam took I believe the other twenty five percent and his probably employee equity and Major League Baseball and the NHL owns a bit. Oh yes and the NHL because they did a streaming rates deal with the NFL and interestingly enough this initial Bam am Tekdal was done to power ESPN plus they ESPN needs a streaming service in hadn't yet Conceptualized of Disney plus well they. They were starting to conceptualize of it but it was going to take take longer. 'cause they win they do this deal. They announce on their earnings call after that they are launching. ESPN twenty seventeen launching. ESPN plus with leveraging technology the next year in twenty eighteen and they are going to launch an as yet unnamed Disney content streaming service to flakes religion. Yes v ED plus and. We're launching a Disney thing very similar. But we haven't named it very toy but but they're not they also announced like you wonder how serious we are about about this. We're taking our content off of Netflix. TRESOR as our content agreement with netflix expire. Or taking it all off and this is all going to only be on on Disney. Plus if you're bored or something like this this is actually a willing to this show notes. August two thousand seventeen earnings call is crazy the amount of stuff that it has an. It's hey twenty five minutes go we just did this spam tech thing we're doing it for. ESPN WE'RE LAUNCHING ESPN clause. We're GONNA do a Disney thing and we're going to pull off of Netflix. It's like Bam Bam Bam Bam yeah yeah and it was. I mean. This is huge. Bob Writes about. This was a major turning point for the company and their mindset. Like No. We're we're all in on this. Yes the street loves it. Stock is up significantly after the innings called Netflix stock drops five percent. And this was you know like ragweed. And like you know we'll get into the Disney pl-. ESPN pleasant Disney here in a SEC. But but this was hard decision lake for a bunch of reasons. Because you know who hates this Disney's pay-tv partners lake you know The cable companies in the satellite companies that Disney's basically saying like hey in the future we're going to end around you guys and like Y'all sorta like knew it was coming but like nope it's happening you know. You're you're our most important partners now but we did just announce that we have a twenty only your vision to not be for a five to not. Yeah Yeah that's number one number two. You Know Netflix Disney's huge company. But the rates money that they're getting from Netflix hundreds and hundreds of millions of dollars a year that is pure marginal profit to Disney like. It doesn't cost them anything anything. They've already produced this content. They're just leveraging content through an additional distribution channel they're just getting pure cash flow margin from net flicks and they're cutting that off to instead. Go spend two and a half billion dollars to buy Bam tech and invest many many billions of dollars over the coming years to build up their own Streaming naming service. Yeah it's interesting one of the reasons. Why the innovators dilemma is? So is typically so unavoidable is because you can't especially as a public company get the leeway that you need from from your shareholders to do something really risky. That's GonNa take a really long time and it's GonNa cost you eight tonne of profit in the near term and so this really is like hundreds of millions of dollars of pure profit that they're just like foregoing doing for five years for years to you know to come here and Howard the next set of carriage agreements for ESPN going to go with the pay TV providers when now. ooh That like. They're going to be like. Yeah Nine Bucks. Yeah I don't know about that that I'm going to pay you that anymore. L. Out of what it comes down to is. Do you actually have a leader. WHO's GonNa get that leeway and that really really long term thinking from shareholders to be able to to sort of act like a startup while you have this business that you're trying to preserve the glide path on on typically an executive? Wouldn't I think it it takes someone who's earned the trust like bobbehead contrast this decision to the end of Eisner's time uh-huh at Disney heisman did many many great things but the Ovitz decision the feuding with Steve. Jobs that you know it was all about like I'm I'm so great and I built this thing and it's going to be the best forever as it is and this is the opposite of that saying nope. This precarious innovator die. You know but there is one more thing and that one more thing I think is actually you know both a huge piece of this opportunity but also is pretty scary and that is Fox. There's the one more acquisition of which is by far the price that they paid. I had to buy Fox announced at the twenty seventeen and enclosed in the beginning of Twenty nineteen seventy one point three billion dollars many many times more than all of these other incredible acquisitions is all combined like. This is a literally betting the farm on bringing in Fox now. So what are they get for Fox. None of the news assets so not Fox News. Not The Wall Street Journal publications. It's all the entertainment pieces of Fox. So they get the movie studio the get studios Which of you know both new slates have films coming out and the library? You know. Titanic Out Atar. All the Great Fox films within the library are the rates to a new hope to the first star wars movie because remember Lucasfilm. had Fox was the distribution partner for the first Trilogy Star Wars Fact Time The the theme to Star Wars was actually composed in the key of B flat major or minor but be flat because the Fox Twentieth Century Fox Fox was in that key and it was meant to be sort of like natural lead in. Yeah no way I never realized that. But you're so rate it's the same key John. Williams in empire strikes back got to rerecord with his orchestra The Twentieth Century Fox intro into. That's amazing I wonder if now the Fox in show is going to come back to stars because now it's part of Disney. PROBABLY NOT I. I don't think so but probably not but it could so the other things that they get so we mentioned a little bit marvel but the X. men and fantastic four movie rates were owned by Fox. So those are key marvel franchises. So that's now back in the marvel. Cinematic universe they get a big part of the library of for Fox's is television not suggest film so like the Simpsons specifically all thirty seasons seasons of this unreal incredible and then to the third goal of third surge of geographic a national geographic. Yup Yup but to the third piece of Bob's plan and this hasn't been talked about as much Fox is a much more international company than any of the other. US companies where Fox has huge continent distribution operations all over. The world. Obviously Fox started in Australia with Rupert Robert Murdoch but especially in India Where Fox owns hot star which is the largest streaming service in India? I believe both for entertainment. I'm a content and for sports. The stream cricket which is cricket in India is like you know the NFL and the NBA combined in the US which by the way total side Indian Premier League cricket is very compelling content watching it D- behalf star subscription. No but maybe with Disney plus I might now. They're getting getting a lot here. But Seventy one point. Three billion dollars is a huge huge price tag and that from like fifty fifty two point four was the initial agreement and then comcast Ilda Philly comcast and Carl icahn need till like Do something together. We we need to have Brian Robertson. Actually the Steve Burke on the show that would be amazing Steve. If you're listening open invitation but you in Carl what. We'd love to have you at any point in time but yet gets bid up to seventy ninety one point three billion and so the thing that I wonder with that is curious what you think Ben like this actually is a kind of different the thing than the marquee acquisitions that have really made Bob's career. Yeah I don't look at this as an I pee. Acquisition or a franchise acquisition. The way that those other big three were. I mean this to me is it's Kinda more distribution than it is content content. Well I think there's so. Here's my my Bulla. Mbare case honest to pull it forward quickly the bulk. Ace is the launching Disney plus and about dachshunds during this is this is the strategy and they want Disney plus and the whole. ESPN all that to be in the future a viable oh competitor to net flix and ultimately dethroned Netflix and so like Disney has all of this great content but it's just Disney content does Disney plus all of this Fox content. Is that enough now and they make all of that exclusive to their streaming services and not on Netflix. Is that enough to really dethrone. Actually you're you're right if I I should walk back my it's mostly distribution the thing. I I think you're right because one of the things I've been struggling with actually about Disney plus is on on December twenty seventh the last episode of Season One of the mandatory in is going to end the will people stay subscribed like are they gonNA. What's next and I think they've got plans to do? Ten movies over the next two years and all these different TV shows but like people are hungry for lots of content and does Disney actually have enough content development to make this really compelling in the early days maybe Disney plus Fox over the next two three years can make it something that feels really fallen. Rich that's the stated reason for doing this. I think the scary thing though is lake. Is this Bob and Disney. You know falling victim to some of the things that brought down Michael of Empire building and and The overreach in the Greek trae overreach. Yeah like you know. And just reflected in the deal in the purchase price or eight lake the initial all negotiating deal for fifty two billion bidding. That up to seventy one billion like BOB talks about in the book like he felt like he needed to come in with a quote unquote knockout punch to get comcast out and get the get Fox. Is that really the raping. Do they really pay the right price for this. You know so or or could. They have have continued their march of acquiring different franchises for a billion here a billionaire her and and and come up with enough content to and it's not just enough content. It has to be the the best content in the world that is the most celebrated and content that the world feels the most emotion around it has to be that content and the teams teams and talents to continue to keep that content fresh. You know they've already talked about that. The State of the studio and the slate of films search for Fox that they acquired is not in as good a shape as they thought it was. So you know I think it's an open question. my bet is it will prove to be generally good decision and although the seventy one billion will look like a too high of a price tag. Yeah I mean I think that's probably fair too. Well was put on Disney last night we can come back to analysis and grading so one thing I wanted to point point out here. So there's Well I I WANNA make this point so bob talks about how after the Fox deal got done. He stood in front of a whiteboard to sort of come up with a reorganization of the company. The modern media company look like from two thousand five to two thousand eighteen. He said this is the only time I've stood would at a white board since two thousand five with Steve Jobs I don't know if that's hyperbole in the book or if I just fundamentally do not understand the job of a global fortune fifty. CEO that like this is not in their workflow. It all but I I was like Whoa. That's a long time before whiteboard. Something out you. That's very different than my day to day and talks about here. He's white boarding out sort of this. This organizational structure for the combined company. Where you have a separation nation from technology from content and sort of have this physical good thing as well but think about technology and content where technology is in charge of distribution and monetization and content content is just in charge of content and I found myself sort of like laughing while reading this? Because that is the traditional newspapers organizational structure from way back Quin like keep the journalist during their journalists. Don't bother them with this business model thing that these ad sales guys have to do over here. That fell apart in the era of the Internet. And just so interesting to see like call it bundling unbundling pushing poll or tick tock or what's old is new again. There's lots of aphorisms for th all mean slightly different things but in this case is mind blowing to me and I. I think it's GonNa work that. This sort of traditional newspaper Org structure of of separate content from the content delivery and business model around that content delivery delivery in different different organizations. That's how it's playing out. Yeah it also highlights lake. They bought twitter. This would not have worked worked at all like that structure and this whole plan only works. If the technology is Bam tech is a distribution rails technology not a consumer facing like content and technology married together so Disney plus April twenty nineteen of this year the big investor day to announce Disney plus Kevin Mayor. The longtime head of strap planning is now put in charge operationally of running Disney plus running running this new segment that is the future of the company. Important to note has strap planning so he was a guy I mean he was an an analysis guy a hard charging leader eater and deal guy not a creative not from the creative side of the house. Yes this is his. This is his big test and a lot of people think this is his test that if he passes it will be. He will be Bob's successor. When Bob has announced his retirement in twenty twenty one the announce Disney plus all the content on it? Man delorean All the Fox content content. That's coming under the Simpsons Net National Geographic and then they announced the price and the crowd goes wild six six ninety nine a month compared to twelve ninety nine a month for the basic plan of Netflix. Now of course right now even with all the Fox content Disney plus is still equate behind a Netflix in terms of the amount of content that they have on there. This is really really bold price to go out to consumers with and I'm sure they spend a a lot of time thinking about this but the aim is the. They wanted to set a price that they felt like they could sixty to ninety million subscribers within the first five years Wall Street loves it the next day the stock is up eleven percent by the end of the month. The stock is up thirty percent after this announcement. Then the service finally launches last week November. Twelfth Twenty nineteen my birthday nice birthday present to watch the Middle Happy Birthday. The second episode. I do need to watch the second episode And they get ten million subscribers in the first week. We'll talk about this in the analysis but so far so good I forty eight hours. Forty eight hours. Yeah Yeah Yeah is this. Do we want to talk about Aleka. Veatch right here. Let's save it for the analysis so a very auspicious beginning that it is off to now lots of questions still remain in the future but here we are now at the end of Twenty nineteen and this company looks so different than it did when Bob took over as CEO back then it was as animation goes so goes Disney and the lion share of the revenue and profits came from ESPN carriage and advertising affiliates. deals which were inter mediated through pay TV providers. Best I can tell right now I think. ESPN cable affiliate fees are responsible for somewhere around twenty five percent of Disney's revenue so it's still a material amount in the old old world even as we talk about betting the farm and changing the business model like this. ESPN plus thing is not yet going. Well they only have two million subscribers were over a year in it doesn't have the content it's not like you stop subscribing. ESPN and start subscribing ESPN. Plus it's like these it's capped yes seriously so. ESPN let's let's let's be clear on this. The affiliate fees with cable companies currently are still a juggernaut. Even though there are not the entire enterprise value the way they used to be. Yeah totally early. But but yeah you look at it today. And you've got revitalized animation with Pixar and Disney animation frozen to coming out In a matter of days here sure you've got the marvel cinematic universe highest grossing films of all time you've got Lucasfilm and Star Wars. And all the revitalization. They're all that on the contents. I now you've got the of all the facts content and then on the distribution and technology side. Now you've got not only Disney plus of course began. ESPN plus which we should talk about. A little bit is handicapped. They've this is. I think one where they've not played the innovators dilemma. I mean they're really hamstrung here here but like the current. ESPN offering is just not compelling contains. No major sports content. I think they're slow. Roll in that one more than they are with south with Disney plus. I bet it will continue to be Hamstrung until that twenty five percent and again. I'm I'm ball parking there it's not an actual number or it's my my best. Guess by by runnings of numbers his Until that comes down to fifteen ten percent until like really Wayne's off I don't think we're going to see them throwing you know there sportscenter ball the NBA and NFL and Sports Center on their true but it is set up to do that. Once that threshold gets crossed they have the technology in place to do it and then they have Hulu which they now own two thirds of and our Obligated to buy the other so I that's that's a little bit at the head scratcher here. I think that's the one where they're like. This is part of the strategy because it's also streaming site if we could all play it all back. I'm not sure that that they they would get get but they have to I. I got to imagine you know. They've already introduced the Disney bundle of all three of those services for I think eighteen and nineteen dollars a month. It's not a large leap. Can you imagine that becoming a real bundle and all you know. Entertainment Sports and rates to not Disney properties all in one subscription and that As consumers with that I mean like wow well. Netflix has a lot of stuff but they don't have sports they have dwindling amount of stuff and honestly if that's what eighteen nineteen eighteen bucks. That's not that much more than that where Netflix has raised their prices to HD indefinitely when you compare it to their four K.. Offering yeah exactly so you know. Oh it's promising I think but as always there a bunch of nuances. He's happier so let's see. Where should we or should we START I? Why don't we go with? I think rather than acquisition category because there's so many of them what if we do Vul- Mbare narratives here. Yeah that's great so the bowl. Oh narrative is the image that I always picture in. This sort of scenario is like the hero running out of the building that exploding behind them and and managing to just barely make it out alive would say pulled the break spin around as you're about to drive off the cliff xactly exactly so i. In the beginning of this episode I propose that combining content distribution is a you know has failed before and may fail again this has typically been for two reasons one is both content and distribution businesses typically intend to keep horizontally operating but realize some sort of synergies by working together together distributing the content that they own or on the pipes that they own. You can sort of see the problems that arise here. Do you prioritize doing deals with yourself before not the second one. Being that the clash of cultures there's a clash of cultures and a misperception of value. And that last part we definitely saw what they all time Warner. Where are you know? Creative houses are very different than the sort of low margin predictable distribution businesses. I think Disney actually has the chance to do this right. They aren't buying some other a distribution company. I mean they did by Bam tech but they bought that for exactly the right reason they do nothing more than just recent technology wasn't which AOL was an actually it wasn't distribution. You're right it's distribution technology. It's not like Bam tack already has all these relationships with consumers that Disney's just gonNA flow through to. I mean Disney twitter. I think there's a really good chance that could have been. AOL Time Warner totally totally. And they also don't have vertical horizontal conflict here. The the only shows that are on Disney plus our Disney I think this time really may be different. So that's that's my bull case. That's the book as well and I think the as we were just talking about at the end of History and facts. They're like okay. Roll the clock forward a little bit and it's twenty. Let's say twenty twenty four. That's the timeframe I'm that Disney is talking about in terms of their five year strategic plan here and say that put real ESPN and ESPN plus so the prices up and there's been emplaced and whatnot twenty nine bucks a month Ben. I'm offering you all Disney content all Fox content all ESPN ESPN sports content and access to everything on Hulu which they have locked up access to at least I believe at least NBC content on Hulu as well as all the other small media companies that are that are on there as well thirty bucks a month for the APP versus to get a similar suite of of offerings at that point in time you're probably looking at Probably close to twenty bucks for net flicks Plus on either. TV or something to get Sports Lake Lake. You may not even be able to get a lot of sports any other way. Is that compelling to you probably yeah I I mean it's think about like really at that point. What they're offering is a true viable alternative to an old cable subscription or a satellite subscription? which was one hundred bucks a month and so now you're getting it on any device anywhere wherever you are for thirty nights sleep so the fascinating thing is yeah that Disney may be able to re bundle and actually own all the content content like that is that that is the mega mega ball cases? Like imagine if you're comcast but you actually own all the content that's flowing across all the channels as well so you don't have to payout cogs or at least at margin associated with the cogs. Now take it one. Step further remember. Disney was primarily an American company before they're doing in a in the pay. TV Bundle World. They were doing great but they're going to do. In all these carriage agreements with all these pay TV providers primarily in the US now with direct there in every country in the world. They're in India. They're in China. They're access to global markets to access to global markets and civic. Yeah maybe they're only making thirty thirty bucks a month per subscriber which is a lot less than pay. TV was making one hundred bucks a month. But they're addressable market went from three hundred million to three billion. The thing that I I. I've been thinking a lot. About as it's it's really the true brilliance of the Disney. Flywheel an action like if we were just thinking about this as a revenue transfer where we were trying to take that money that we would make by distributing that content on someone else's platform and then figure out are we going to make that money back by distributing meeting it on our own and you know just charging people effectively what our margin would have been or what you know those distributors would have paid us. That's the wrong way to think about it. That's not the right way to Sorta the value this this streaming offering. It's really about the direct relationship and turning Disney's hundreds of millions of loosely connected up call them fans in to real and actual customers within actual defined digital relationship with an email address with data analytics with away for Disney to reach out and actually communicate with those customers whenever they want however they want and not just hope to that that they sort of planted some seed in their head that you love Mickey Mouse and now take it one step. Even further of you know you are at Disney plus subscriber. Whatever this bundles called and you WanNa take your family to your local Disney? Isn't he park. Whether that's in Shanghai or Europe or India I'm sure they're working on something or the US and you show up and they're like Mr Gilbert so so wonderful to see you. Thank you for being Disney subscriber for here all the benefits like you can start to see this really starting to make sense. Yep Okay so that's the bowl was the bear well. This quarter of the direct to consumer plus international segment that is under two years old lost seven hundred and forty million dollars. It is the only unprofitable part of Disney which If we look back everything is crazy. It's not they're operating profit margins. Something like twenty five to thirty eighty percent most businesses but media networks made seven and a half billion parks made seven billion studio made three billion. And here you're sitting here with nothing but losses in in in this thing right now. This comes from Great Bloomberg piece but there's a an analyst at Moffitt Nathanson that expects the three streaming services to lose a combined eleven and billion over the next four years and finally turn it to profit and twenty twenty four so a lot can change in five years both internally Disney and externally in global markets work. It's like let's hope they keep the the leeway that they need to make this happen. I mean Bob's leaving in two thousand twenty one so it's not like it's all going to be profitable ball and and and a clear good decision before he leaves which is scary. This is probably a good time to touch on. I don't necessarily think this this means that it isn't going well but when Disney said we have ten million activation in the first forty eight hours there are what seventeen million Ryan households that use variety. That got a first year free offer and so however many of them converted you know. I think there's been major. Discounts counts given or or or free trials given to people who are part of the Disney existing Disney fan clubs. So this ten million numbers a little bit of a silly number to base anything off off of but it definitely makes everyone feel like it's going really well here in this first week. Yeah now I think this is super interesting so Jenny Nair fries wireless customers on an unlimited plan and we got a year free Disney plus so yeah for sure I signed up for that would otherwise have paid to sign up for Disney plus. I don't think so now the really interesting thing though is am I going to keep it in the year and I think there's actually a really good chance that I might So I think this is actually probably really. It's a bold but I think it's a really really good marketing move by Disney but yeah the ten million had some help along the way one reason to doubt it too is I think Disney may be underestimating. Underestimating just how much content people need to stay satiated and new content. It's a beautiful and amazing thing to have access to All these this entire back catalogue of of all these really storied franchises. But am I gonNA pay seven dollars a month to keep an option available able to go and watch those things no like. That's at if I ever want to Rewatch a star wars movie. I'll just reactivate my subscription at any given time so there they really do need to aggressively turn on a fire hose of content. Here I'm thinking about canceling my netflix subscription. Right now I use it to watch the office reruns and like even that's GonNa go away and so you know. I think we live in this world where people are GonNa get more and more ruthless about. Am I really willing to give you money on an ongoing basis and are you really really providing new value to me every single month to be able to do that. Yeah well and that's where for well. Over a decade two decades yes. Pin was was the heart of Disney. And I think that actually is that is the biggest shift that Disney has that nobody else has out there which is ESPN sports. Not Everybody. Everybody cares about sports for sure but for people who do that is truly unique content. That like you cannot get except the places that have the rights to show the sports and that is not Netflix and that is not youtube. Well put do you want to go into Into what would have happened. Otherwise I feel. We covered a lot of stuff along the way twitter and whatnot. Let's I've won posit on that so that other course of action here would be for if Disney doesn't do a direct right consumer streaming thing. I touched on this a little bit but I wanna like explored a little more because I think it's important if they had said yes to everyone who wanted to distribute their content. So it starts. It's with Netflix. And who knows where it where it goes after that and Disney truly becomes content and and really let's everyone else do distribution Disney's business relies on the fly wheel L. and always has an an appre streaming pre-digital world they could have the flywheel going by going through distributors like Cable Channels and movie theaters theaters. But now in this era of email address log ins on demand using data profile customers Disney was for the first time facing true disintermediation and if they didn't digitally own that relationship with their customers. And if you watch a Disney movie on Netflix you'd probably be less inclined to buy that toy or go to that theme theme park so in short I guess what I'm saying is Disney's customers by becoming more explicitly the distributors customers if they had gone that sort of Netflix route could effectively actively leak out of the flywheel in a way that Disney didn't didn't have to be worried about before that sort of the additional bull case. But I do you think the what would have happened. Otherwise is forming digital relationships could allow for Disney to basically lose the power of their business model. Yeah totally agree. I mean I think that's why they had to do this. Yup and it really comes down to that like that thing that honestly I did not realize until starting to acquisition but that parks resorts licensing products makes makes twice as much money for them as as actual studio revenue. Do Yeah Yeah. That's their boat that that is is they can have adventures endgame highest grossing movie of All time. But it doesn't end there like they you get at least another trip around the bases with all the flywheel associated revenue from from those properties. All right what do you ever play book. I play I mean number one for me. Is The innovator die philosophy from roone arledge three SPN through new Disney and really has been Bob's story here. We'll see how this goes but I'm quite I'm a whirl we'll get the grading at the A. Ah I'm optimistic. It takes leak. Courage backed up. What what was the apple? Was the Phil Schiller Courage about. How's that the headphone Jack Dangle? Yeah Kurds to remove the headphone Jack which is laughable. But like this takes real courage for sure you telling your most important partners. We're GONNA leave you. You know within not tomorrow but within twenty years you're giving up hundreds of millions of one hundred percent margin cash flow. This is like a big risk but but very well thought out and I think the right one so so I think that's. That's my biggest theme one. We didn't talk that much about on this episode. That I've been noodling on is is this idea of like The WHO's running the show and is it creatives and visionaries and people who are thinking about innovation or is it people who are are thinking about protecting what you have and I think for ninety seven to two thousand and three or so Disney was really in this sort of like protection mode. It's like when you're playing poker and and you're up and you start playing. Some people play more loose when they've got a big chip stack other people. Go into if it's a cash game rather than a tournament go into value value protection mode and and figure out how to not leave the table with much less money than they currently have now and I think it was just this big mindset shift shift where they said no we we actually need to empower the creatives to do what they do. Best and and a big part of this something. We didn't talk about the narrative but under Eisner are there. Was this big strat planning group. That are basically decimated when he came in and changed what they do and and said look you don't you don't have all the power anymore to decide. What do what we do and what we don't do it? Disney that's GONNA get deputized to to people who are who are running these businesses yet. I mean this was. Kevin Mayors such a important executive executive and has been under You know in many ways seemingly Heir apparent to him but his strap planning group under her became the deal group of making all. This happened under Eisner it would strap. Planning Group was running the actual businesses and that was that was not good. Yeah yeah they went from the if you think about it and like if you're getting acquired they went from both the deal sponsor and Corp de to kind of just being Corp Dev. Yeah another one that I wanted to touch on here. This is a great quote. I think from Kevin Mayor in that same Bloomberg article that I referenced Where he says if you want to understand everything in future marvel movies you'll probably need Disney plus subscription because events from the new shows will factor into forthcoming film such as doctor strange in the multi verse of of Madness? And I think this is so really like the doctor strange movie by the way I think also entry I think so too I I think the idea and like obviously David and I believe it too because we created the l. p. show this notion that you can create on offering free for people who want to go deeper and make that a subscription thing and make it so you can participate more in a franchise that you care about Disney's taking it into the next level where they're they're saying. Look if if you really want to understand like everything about this movie like you actually do need to be a Disney plus subscriber because he's not going to explain it all and Disney plus will it so it's like they're not putting too big of teeth into it where it's like a movie trails off before the climactic event and says catch the rest on Disney. Like they're not not doing that but they are giving it a little bit of a bite where they're saying. Look like if you got a great film. That's GonNa make you really entertained. And you'RE GONNA walk out excited if you care about. Knowing the intimate full story you really do actually need to be a Disney subscriber. Yeah I mean how many times I do all oh time you walk out of a marvel movie or Star Wars Movie. You immediately go to Wikipedia and you're like or even behind it and now Disney saying like okay. You're still going to do that. But you want to. Like actually see it and experience that come to Disney plus I have a whole the whole routine got IMDB. I read all the Trivia. I read the whole page. I if there is a fandom thing all they can know the Star Wars wikipedia or any of those and you start like there's a whole it's interesting actually there's this whole content universes that exist outside of the creators raiders of the IP. That now serves some this need. Yeah totally the last one that I wanted to bring up is Why does scale matter so much watch? And why are we in this era of scale and consolidation because the the comment that Rupert Murdoch made to Eiger when they started the discussion was just alluding to the idea that hey you have the scale to succeed in thrive in a world where you need that and we at Fox don't. We're not set up the to do that. In the way that you at Disney are now sort of the way that they said. Hey we we want to sell to you guys. So why do you think that's so important right now. Well I have a bulletin barricades here so the bookcases the same reason that is the stated rationale for buying Fox. which is like the scale is if you believe there are only going to be a couple streaming services that survive in the long run? You need to have enough critical mass of content. That somebody can be willing to pay you right now. Netflix is the only one that really has this. That standalone people willing to pay for it like there's enough content on here thirteen bucks a month Disney alone. Probably even with all the great franchises they have of wasn't going to have that so I think that's and revered saying you haven't Fox like we would like Avatar. WHO's GonNa pay thirteen bucks a month for Avatar? You know my bare air case here though is like having. I used to work for Rupert Murdoch. Like he's he's crafty. He's Wiley like a Fox especially given the bidding war and how much Disney ended up paying here lake. Was He really just trying to play. Into Bob's vision for the future and just Lake Offload Fox for a boatload of money. I think both things actually may be true here here like it may be the right thing and maybe get strategic decision for Disney and reaper value. Maximized here especially given we haven't talked about the whole a family business drama and dynamic around Fox That's my take like it. The only thing will add to that is that we've again moving to my bifurcated long tail and head of the curve thing. We've moved into an era where the head of the curve productions are so expensive and they're like darn near sure things like when you go and produce infinity war like you know that is going to be in the billions of dollars grossing and so you can spend two hundred plus million dollars producing it. And that's what these sorts of this. That's what this category is now. A lot of innovation and creativity and trying new stuff has moved down to TV and these these these Ott services. It's like you need scale of distribution to amortize the cost of creating this content across so many people and this is the classic sort of Ben Thompson comment about the why Netflix wins versus anybody. That's trying to be like net flex obviously Disney pluses at different strategies. They they are coming from a very different place. But in order to finance the types of shows that net flicks is financing or to pay to acquire the rights of any given show. It's it's a pretty simple model of like. How many paying customers can we amortize outcry over and that that plays a big role in this too? Yeah it is. It's an amazing example of scale economies apply to technology as well in their in their cases. Okay got one more real quick. Which is going to double as my carve out is Everybody go read the book. Go go read right of a lifetime. It's it's so good and we haven't talked as much on this episode because it's episodes about strategy in about Disney plus but BOB is. We've alluded in being a diplomat at lake. The way he manages the way he leads is so inspiring and The text is a little bit with One of my good friends Ryan and friend of the show who who worked at Disney strap planning for Kevin Mayor for a number of years and I asked him I was like what was Bob Blake. Really you know his like I would be in meetings with him and he would listen to me as intently as a twenty four year old kid as he did to Kevin and he truly has like no very low ego favello wants the best decisions and he respects everybody and so by way to go about things awesome. I had a different one. But I'm GonNa Follow your lead and do a theme appropriate carve out so I've watched The first couple episodes of the imagineering story on Disney plus it is the sort of documentary behind the scenes of creating. First I is Neil Land and Disneyworld and basically like showing a lot of behind the scenes stuff in areas that have previously never been filmed or at least never had the film released. Because a lot of it's from the fifties and sixties of what it is to be a Disney imagineering. How they built all the amazing things? They did decades before other people sort of played with that type of animatronic technology or or Yeah it's it's really it's really cool if you're into this episode and you've read that book like it's the next logical thing to go and do Disney's guide me. I'M GONNA pay at the end of the trail. We got a great though before we before we go we do so. This is definitely one where we can't actually issue a great now. We can only issue. Here's what we think plus would be in how that could happen to why that would happen. Bannon here's what an F. would look like we basically painted both pictures in the bowl case in the bear case to me the way this truly becomes an a plus is as if I hadn't realized it until you said it David was but if Disney plus and ESPN plus and Hulu replaces the full gamut of the cable bundle which is a seventy fifty to seventy dollars a month thing plus replacing some of the old sort of like going and buying VHS movies plus some of going to movie theater revenue because you know now with a four K.. TV At home. If they're going to drop the next they produce. Hi Wendy Star Wars but you could imagine some World Drop Star Wars movie and you watch it at home. Well put the live action lady and the TRAMP Totally yeah so you you know you think about it. You got the call it sixty bucks from the effective replacement of the cable bundle. You've got replacing Robaina. DVD A month. So that's another fifteen bucks plus going to see a movie. You're you're in this above one hundred dollars. A month category that you're paying and Disney owns all the margin there because they are the content producer and the distributor the Vol- cases that they actually pull that off and don't have to go to other people for the content or the distribution. Yeah the only thing I'd add is my take this to. Ah Plus I think that's. That's like a take this donate plus is is is international to lake that that is not only just like Netflix that becomes not only true in the US but they go to every country in the world to massively increase their Tam for this one bear case I have and this isn't quite quite related to Disney plus it's morally ESPN pluses in the same way. That apple will probably never release a product that is more widely purchased and within a higher profit margin than the iphone Disney may never stumble onto a business as good as the carriage fees for ESPN two cable companies. Ever again like that. That may have just been a complete and total anomaly. Yeah George Bodenheimer. Yeah and so I mean in in in some ways it's like how can we preserve what we have with. ESPN in the now that all the Kurds are changing around on the two. It's like we may not be able to like head. But that's not exactly grading Disney plus and that's not exactly creating all these acquisitions including Fox to get us there. What's the bear case for for doing Disney? Plus I think the F. is that Fox becomes an Albatross starts losing a ton of money the studios don't pan out can't maintain and produce new IP as a result Disney plus doesn't have enough compelling content to be a compelling alternative to net flix. Yup The other thing that somehow could fail. I don't know how this would fail. But if they somehow by doing this this actually decrease people's fandom to go to parks and buy goods and by license but I don't think that's that seems so far. Yeah can't wait to go star Wars Islam. We're planning a trip for next year. Oh Nice I think my next step is I'm been disneyworld since I was six and so at some point they're going to open in a star wars themed hotel outside a Galaxy said and Disneyworld. So that'll probably be the time to go all right. Well listeners. If you want to hear more acquired you should go and check out the four individual episodes on Pixar lucasfilm marvel and Bam tech and thank the SPN N. Espn. That's right and thank you for being with us on this This journey to a galaxy far far away. If you WANNA go behind the scenes on company building you should consider becoming inquired limited partner. Recent episodes have included chaith input Gupta a general partner at benchmark and Tracy Lawrence the founder and CEO of choose Tracy took us into the mindset of a founder growing at three hundred person company in the food industry and everything that it is to found and grow a company. Benny and and frankly deal with that as a human So to listen You can click the link in the show notes or go to glow dot. FM Slash acquired. An all new listeners. Get a seven day free trial and if you stick around after this. We're going to play a little excerpt from that episode here with that. Thanks again to Silicon Valley Bank and we will see you next time. Our main show with acquired is about these big splashy exits that you've you've heard of slack shop a fight. ESPN and a lot of our LP episodes which covers the nitty gritty of the journey. Along the way have been about about one of these companies to like our product. OPS Episode Uber Growth Airbnb and today we wanted to do an episode where the founder that is running a company that is much more emblematic of how how most growth companies go most of the time getting a medium amount of press coverage keeping extremely focused diligent Putting in the hard work over a long period of time to build a sustainable and endurable business and so our guest today is Tracy. Lawrence Tracy is the founder and CEO of choose a two hundred eighty eighty person company based in San Francisco. That delivers family style office meals from the best local restaurants to six cities in the US. Tracy we started shoes right out of college eight years ago in twenty eleven. She's been named. US's entrepreneur of the year and raised over thirty million dollars for choose from venture firms like found regroup. which is how Tracy and I originally met at the foundry? CEO Summit a few years ago She has a really unique way that she runs and describes her company a love company either. I'm really excited to dive into this episode. So thank you so much for for joining US Tracy for sure yeah. Let's talk about love. This is GonNa be a first for acquired I think so. I just threw out some numbers eight years ago. Twenty eleven reserve at thirty million. So how do you describe bribe. Choose and can you tell us about the business today. Our mission is really to drive authentic connection and in the workplace. I think that's the place where people are spending the most time diamond where it's lacking especially when you look at sort of people forty years ago that we're starting families you know in their early twenties and now you're starting families much slater we kind of have this gap timer. It's like we leave home. You know we leave home for work opportunities. And then we're in our twenty S and we don't start families thirties and work takes the brunt of it especially here in San Francisco. I think San Francisco is certainly in the US. Maybe in the world this city with the oldest average age of mothers when they get I think it's San Francisco as well. Yeah and New York right so a lot of the the big urban and centers so our goal is is really to get people eating together and and so we're partnering with over three hundred restaurants and they're all local local quality restaurants. My Aunt my grandmother and my mom were all in the restaurant industry and when I started the company it was because I was an event planner but I I saw that office. Managers wanted access to great local food and they were sick of subway so we work with offices over five hundred companies across across the US that are want to order great local food and we actually partner with the office managers at those offices and we build out sort of a calendar are of meal programs and so instead of them having to order for themselves and kind of pick off of a menu or call up a restaurant like ninety percent of the industry is still of calling up restaurants directly. We have technology that actually builds out the menus on behalf of our customers so tracy you started a love love company. What does that mean you started a food delivery catering company but you also started a company? So where were those things meet. Well love and food I think when people say that like they started the company and they knew exactly what they wanted to start. It's ninety five percent of the Times both so when I started I you know as I shared. I was event planner and I saw this big opportunity in and I was like cool. There's a market opportunity. There's a need I think there were two underlying factors. I wasn't really being conscious of but they drive me to this day. One was deep love for my city. I still feel a strong affinity entity to downtown L. A. and and all of the food entrepreneurs in that city and that scales to every market that we're in. I adore the food entrepreneurs. They're the second thing I actually discovered three years into it. So oddly enough and then I don't know if you know this story but I ended up through a series of introductions meeting Jerry Colona of reboot and I got sponsorship to go to his boot camp A CEO BOOT camp. It's like three or four days out in the mountains of Colorado it's beautiful and fifteen CEOS from pre fundraising to exit an earn out and not one of them was happy and You know I'm like twenty four or something and I'm like what you're not happy and they're like yeah it's like okay. Wow it's not really outcome based and so we started to talk pretty deeply about our childhoods are passed motivations and the thing that came up for me. He was being bullied sharing the story when I was ten years old. I used to be bullied so badly. I would eat lunch in the bathroom. Stall at that point I was feeling very emotional. St I still get a little motion talking about it and Jerry walks over to me and he looks at me and he says what does your company do again and and I said we make sure nobody eats lunch alone and in that moment it felt like thirty thousand volts. electrcity went through my body. I was like Oh my God. I never put the past together with the present. I realized that I started choose from a place like deep club for that younger version of myself. A deep desire for people to connect together all right listeners. With that thanks again and we will see you next time.

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14 Villains & Monsters Created To Insult Real People

The Cracked Podcast

50:49 min | 1 year ago

14 Villains & Monsters Created To Insult Real People

"Welcome to another episode of the cracks. podcast the PODCAST. All about why being alive is more interesting than people think it is. My name is Alex Schmidt and I'm the head of podcasting here cracked. I'm also known as many the clam I'm also known as Schmidt e that champ and I am also also hoping I have never pissed off today's guests or or any skilled writers including today's guests because I'm joined today by two fantastic comedy writers to returning guests to the show. They are ben Joseph and Chase Mitchell. All three of us are writers writers as all three of us have the ability to bring a character to life from her keyboard and if a writer gets mad that writer can bring a character to life. That mocks a real person. Listen or or insults a real person or even immortalizes a real person's name and likeness and personal details as one of the most evil fictional characters actors of all time and so our topic today is villains and monsters created to insult real people one more time that is villains and monsters created to insult real people because that hypothetical just said is very real and it's happened a whole lot throughout all of the pop culture like movies and shows and even books you they wrote a whole book just to be mad at somebody which is amazing. I do not write a book for any reason. Not Worth it. But that's one of the ways. Being alive is more interesting than people think. Think it is That vengeful writing process. We described where somebody created a villain or a monster just to insult someone who's really in the world and we are talking about huge you entertainment properties on this one things that reached millions or even billions of people. And so this will be things you recognize and love and it's going to be a really good time. You don't need anymore more setup than that so please set back or pull up that word document you have the one with the file name enemies underscore list underscore final underscore or final dot doc X.. Because that thing might have some story ideas baby either way. Here's this episode of the cracked. podcast with Ben Joseph and Chase Mitchell. I'll be back back after we wrap up talk to you then when we've got a lot of bills here I like to talk about James Bond as soon as possible in the Pop Culture Atkinson just any time we could do it chasing. Thank you picked out both the James Bond on villains that we've got here. Yeah I figured we could do a little bond block. Goldfinger is probably the most iconic one. Maybe we do that. Yeah this coming from a cracked articles six famous. This works of art. You didn't know where vicious insults by Bennett. Rea- I always thought as a kid washing Goldfinger. I always thought this is such a kind of strange choice for a villain like you just. has this just like farm estate and like yeah. His big plans to radiate gold like drop a drop new Fort Knox in some way and then all his gold is worth more Just real elaborated and it's a lot of like NPR's marketplace sort of living. As a kid. I was I had a real hard time with it and then I always kind of felt when when I was reading about the movie I kind of felt bad for the actor playing him because his voice is dubbed in the movie. Like that's not even his voice so that guy came to set it all those did did you know performed for for months and stuff like that and then his voice just gets replacing post. Apparently his accent was too thick or something like that. So that's why they replaced it but Yeah yeah he's based on a on an architect who Ian Fleming just didn't like right Jerry kind of a severe looking at the style of architecture is called but lister yes exactly. Yeah it's very harsh lines and stuff like that. And he was this. This guy who building these like apartment complexes land is and his last name in real life was Goldfinger Goldfinger. They made up name the one thing that you would think that he had made up was actually true. I think he and Fleming instead of one point to like oh well if you you know from change it or something I can call him gold prick as they're going to do that and it's like wow the third Austin powers movie The central the central joke in the entire movie Ian Fleming came up with it. I gold brick. I think is funnier than gold member. Yeah yeah the. It's this guy. Earn Goldfinger I was a kid that Goldfinger was a made up. Name names Goldfinger. Arnaud is maybe a better first name. They ended up. I think is maybe is the symbol for gold on the periodic table. A you or something like that. That's why and that's why it's all right. Yeah first name is actually a better feeling for his name. Yeah it's almost most Ernst which is blowouts first name so it really feels like the right five. Maybe that one's a double a mockery of the guy could be and yet he was really really hated. Those buildings man yeah. He was a Hungarian born architect and the UK who did very tall. Blackie towerblocks like Vega in her buildings and he built one too close to Ian Fleming's house and in Fleming thought it was ugly and so he's savage this guy in Goldfinger Book and movie for White Collar. Burn that you can do. I am going to mock you in my art. Yeah I guess with with a lot of these that at that is sort of it right like maybe maybe. This comes from writers not wanting to Frontier everyone's a tough off guy when they're off making their stuff. He ever confronted him in a bar or something like that he'd Ohira know And Yeah like you said he The actual real goldfinger got mad and were threatened to sue and then Fleming said I'll change it to gold brick. How does that sound like never never mind stick? I don't know if that's how the law I mean. Worst case thread the guy with making it worse we also against the real architect was a little over six feet tall and apparently in the Fleming book. Goldfinger is five foot zero. Yeah like Oh what a weird short and so that's maybe that would have helped him legally I don't know exactly what dating APPs Just the worst thing you can be in the world short man the ultimate freak. It's fine that's okay. Just goldfinger feels like such a made aide update and it was just inflaming was mad at an architect who also apparently. We'll have a link to a guardian article about him. The architect like believed these blackie ugly ugly Apartment buildings at are very efficient and so he felt like if we build like this weekend Lift the most people out of poverty that we can actually good man man influence like no thank. You don't care for that exactly. Yeah he was like I don't like looking. Yeah and so he he got mad at the guy. Yeah and then the other one we got here is from much more more. Recent James Bond I. I don't think it's Fleming himself. I think it's the the ninety spont- people have never dies. Yeah which is funny because Yeah the tomorrow never dies villain who is played by Jonathan. Pryce really really good actor. I've always liked a lot. He was in game of thrones as well they played that priest guy later on in the series. Yeah I it is the president of both the Gi Joe Movies and he's also the guy trains also get you impersonates the president so he gets to like have a fun little really good. He's got a good blake villain voice. Take journalistic phrase like if it bleeds. It leads and they like make it like. Oh I'M GONNA make this super literal like I'm GonNa actually cause the news and then so I can be the one under report on it. I it completely absurd but you know I think looking back on it. I think it was one of the more fun villains. I mean he's definitely different. Yeah that was like literally was I think in that movie. He's literally just reading the headlines for his newspapers on an IPAD. which is now Rupert Murdoch? Yeah he's a because if people don't remember ever dies. This villain is based on Robert Maxwell who ran daily leader the character. Elliot Carver in the movie. Like you say Ben. He's like walking around this enormous warehouse a layer and like yeah like very rapidly typing headlines that pop up on the screen and James Bond frowns at them to the rest of the world. He's just running parties. Imagine that a media mogul just writes all kinds of paper like underpaid like contributors something. It's like a weirdly. Both very farsighted and very stupid Dylan all at the same time because it's like if you manipulate the media you can overthrow world governments varies. Yeah but then. It's also really stupid. Because he's typing it all himself through. It feels like a much more. I think because the villain ended up being kind of a successful villain and I think one of the more successful ninety s bond movies. I think it's a little more toothless of an attempt to like. I feel like they were going for the way Randolph. Hearst in citizen Kane type nothing like making fun of. Yeah and it's like not quite as cutting and the Daily Mirror this Guy Robert Maxwell among other things he embezzled hundreds grids of millions of pounds from the employees pension fund and was caught publicly calling it his fund at one point. And No. That's your like the British 401k. Okay for your people and he. He also was apparently pretty bad husband to his long suffering wife and also he real-life died in a yachting accident and in the movie stereotypical rich phrases from the pension fund. Long suffering wife died a yachting. He had a top hat and a sack of money. With dollar sign on. It was another thing you would have survived. The sack of money dragged down by the ocean. lego breath so he dies on a yachting accident in real life. And then the this character Elliot carver when he dies of being killed by James Bond The coach he gets like super killed. They a superpower Austin superpower drill. Yes and it's like this massive thing and it ends up getting I'm like I don't even remember the Mac nations of how this how it gets pointed at him but it ends up drilling through him. which would have just destroyed a human completely? No Dizon yachting accident. Sounds much better in the movie. He dies the Maxwell Way. Yeah Yeah and like you said extremely grisly sleep really went for it so whoever whoever wrote this movie in the late nineties really really a whole lot. We have other villains from here. We can stay in Britain for a bit because you picked out the Douglas Adams thing here. Oh yeah because hitchhikers guide to the galaxy. Everybody's favorite book and Radio Show. Yeah I've always been a huge fan and when I was fourteen eighteen I read or whenever I read it as a youth. There's a point where you get to the vogue on's who are the villains of the piece they They torture people with their poetry and in Douglas Adams and demolish the earth. I believe but Douglas Adams says that they have the third worst poetry in the universe after some other alien race and wrote the name down. It looks actually looked it up in my copy of the book it's Paula Millstone Jennings and I wonder kid like Oh is that a real person and because I didn't have the internet or Goule I just forgot about it. They're doing research this. It turns out. That's not a real person but who is a real person. Paul Neil Milner Johnstone. who was a classmate? Douglas Adams the head of Paula right instead of Paula Millstone Jennings that he used in the radio play version and then after Paul sued him mm-hmm he took the name out and replace it with fake women's them. Yeah so he. So he said that the absolute worst poetry and all of the Galaxy and Universe is by a real guy he knew new memo GonNa show apparently depending on. US either sent a polite request or filed a lawsuit to his name taken out which really really seems like all these stories it depends you know like how angry the person actually got we. I actually tried to look up to see if it was that bad and it's actually very hard to find because because now the thing he's only famous for on the Internet is being hitchhikers guide to his such an absolute destruction of a person's reputation but the two lines. I did fine gene. We're all the crippled swan slowly. Easing his stiffened wings feebly trying to discourage death stalking shadows with whispered his. And I don't know anything about poetry. That sounds fine. Sounds good to me. It sounds like plagiarize get an A.. And and actually I did. I did also look interview with some classmates who did say that. This guy. Paul Johnstone was unbearably pompous for in nineteen year old. But Douglas Adams wasn't far behind him They're both kind of astles solstice again like rich white people working out their problems by taking shots at each other in their art. Yeah people forget that the hitchhiker's guide was I a radio show and China was book and apparently according to the crack article like Douglas Adams. A little bit improvised in a radio. Taping right at this guy was the worst one and you know we all improvise crazy things who knows But then he committed to novel. No no the whole world will read this. I think it's in the TV show too. And and I think there's actually there's a fake palm home of his in the TV show. That's also about a swan dying. Somebody that just some detail he latched onto that like. Oh Yeah Paul's. The Guy Writes Shitty poems about swans dying. And you're probably right. They're probably both dicks in high school As we all are but yeah. It's it's a crazy to that it's a it's a book where you go all over the galaxy and meet all sorts of fictional people and then just one real guy gets shit on and then due to maybe legal threat that he barely changed the pollen. So Bala Way Yeah. He made it Paula Yay Paula Nelson Jennings the original arson. Was Paul Neil Milne. Johnstone phases uses made female. Change The syllables around. I'll fix it and just shown a woman. Don't worry a woman gets Hertzel it. It's five when there's a lot of other books here I think especially authors. Maybe they just they just keep finding reasons to be like no. I met someone one so I'm going to print copies of it on dead tree everyone. Yeah it's because writers are the most passive aggressive people on the planet rather than have words with any if these people just waited several years and then just put it in writing. I wonder if it like helps or hurts with the writing to be like mad as you're doing it because I feel like the anger can fuel you know and it can also lead you down a rabbit hole of of just harping on how bad this person is is or not wanting to like do good redrafting on seems like it's a tricky balance but these writers were talking about succeeded because one of them is J. K.. Rowling who who wrote the Harry Potter books and she apparently got really mad at Stephen Fry because Stephen Fry did the audio books for Harry Potter. And so when he was taping the first one he got to meet Jake Rolling and somebody told Stephen Fry. Hey there's going to be a sequel to this first Harry Potter Book and he said To. Jk Rolling good for you and apparently she thought there was some staying on it or it was an insult or something didn't like it and so then it turns out that Stephen Fry has a really hard time saying the phrase pocketed did like he adds an extra ed too so it's like pocketed it. Sure sure and we'll have a clip in the footnotes where you can hear him. Say this in five Harry Potter audiobooks. Because he just can't do it and so she angrily at him kept putting that phrase in the books as much as she could as revenge for him being like probably a little too Kurt at a brief meeting that as far as I can tell. Yeah that's that's in Harry Potter. Just read Harry Potter. You'll see I guess. Yeah I guess. If you're a wizard you're always pocketing stuff. I guess you'd have go to go out of your way. Yeah Yeah Potions. I'll even realize that cloak would have pockets. Yeah I guess it seems like the British ones do microbes. I'm talking in house. We all are but I think if you told me a cloak was a British red for jacket. Ah believe that to just something completely different. His revenge on her was just allowing her to go on to write the fantastic beasts. Moving Jake also plugged some other people into the books That she just doesn't like apparently a very vain person she knows is the definite Senate basis for Gilderoy Lockhart claims that person will never realize it and it's fine and there's also a teacher she hated who dolores umbrage is based on writers are also very lazy. The and that's just how writing work you just like when you create a character you don't just created by like. Hey here's a person I knew I'm going to change their name slightly and put them in the script easier because instead of having to think what would this imaginary characters say what Steve Say. Yeah to Israel. Astle met inspired my character Matt with one that she was like the person that this one gear just based on. We'll never never realize it because it'd probably made like eight different people. They'll just never know and they're like Oh God was it me. I don't know she was really really annoying. I told you good for you. I meant it too. I feel like maybe the first book I had that feeling with was a a farewell to arms where we were reading in school and I was like. Wow Hemingway we did a really evocative book here and then when you find out what happened. It's just like his life he wrote it down It's not like like that impressive. Come on shots at Hemingway good. And then we've also got a story about Stephen King here. JC picked up. Because Stephen in king had a horrible accident happened to him he did. Yeah and I had not read the so I was just reading his column that he wrote about like just recounting. What happened to him and and he should have done way? Worse than this also Stephen King you know. He's like misery and Cujo and stuff and it's like man. You had some real sadistic staff Steph in the chamber. Strap this guy to a bed and broken his legs and Right now so yeah. This guy made the horrible mistake of killing Stephen King and turning his body into what happens to bodies and Stephen King books come up with a board or something you know. He hit him with a van. I believe he was intoxicated. I I know he was as a driver. Yeah yeah he was a drug addict and Stephen King in and he writes about how he looked down in his lap was at like the wrong angle. Like entire body was just broken. Yeah and Yeah it sounds really really horrible. And he says that the guy was Stephen King writes that this I I felt a lot like one of his own characters that he created he was just this kind of country yokel type dude. Who had been the reason why he got? The accident was because his dog bullet was rifling through his like cooler or something like that and are there. Yeah Yeah Hey you can't have one of my beers. Ah got distracted and hit Stephen King and yeah it ruined his body and says it like when he came to. He's it sounds very he was in and out a lot and says says the guy was like sitting on a rock nearby and was kind of looking at him like man. Look at this spot that we both ended up in. Isn't crazy Mondays like Eh God. Yeah and it's like help is on the way or whatever so Stephen King ended up making character varied directly actually based on him. WHO has a dog named bullet? The Guy's name is Brian Smith with a y a case look him up at her as he has passed away. Actually Yeah Yeah. Yeah but yeah made him a character in his dark tower books and the characters name. Brian Smith Yeah. So you don't Miss. Is it but the dirt books end up going on long enough. That Stephen King ends up making himself a character in them and stuff. They're very like self referential kind of like the dead pool of Steve. If you will be using that comparison it'll be printed on the next one. Yeah Yeah I don't know the guy in the book he actually hit Stephen King. Yeah Yeah and and I think also but in the book kidding Stephen Stephen King Cut it destabilizes the universe which also maybe that's a very good night shyamalan level like lady in the water at night. Shyamalan makes himself like he casts himself as a writer whose destiny is to like. Save the world or something like that. It's like if somebody hits me. They destabilize the universe. That's a very eh healthy opinion of yours. That's another writer. Bad Habit to taking shots at your enemies is making writers very important characters. Yeah contribute almost nothing to citing one wants to see our faces years to hear Our Name. We're the only ones looking for news. I feel we like also like a protagonist who wears a had whiskey. It's like okay. That was a male writer. Yeah got that this This accident that happened to Stephen King. His has hip was fractured. His leg was broken in nine places. He had eight chips in his spine. Four broken ribs and thirty stitches for his head together so this was very savage and then I believe the character Dr Tower is like a raving awful terrible person who like hurts a kid and and really really leans into it but it was also a horrible accident. And so it's it's just this cycle between Stephen King and Brian Smith. If you piss off Stephen King and that's the worst thing that he does to you probably made up all right. There's one other book here which really quick. Because it's Edgar Allan Poe as a very old story the Cask of a month lotto which is where a guy gets basically basically bricked into a cellar to his death. And it's because Edgar Allan Poe hated another writer who made fun of Him with this Guy Thomas Dunn English who wrote a story where there was a character called Marmaduke hammerhead who was a Dryness Tommy Dunne English Marmaduke. Are we do camera ahead. This guy my new writer. Sorry sorry pretty. He should be at schools and and so he wrote a this character. Marmaduke camera had as like a drunk crazy person who writes much dark stories and is in love with his own writing you know say is in love with his own cousin because Eh that would work now and so then Poe wrote this story. The cask of a month Lotto after suing Thomas Dunn English over English is story and winning so po already ready beat him legally and then was like I'm just GonNa keep going and write a story where he gets like buried a seller to his death. That's spoiler what happens in this book. Basically basically anyone who writes books they seem to be doing this. Avoid Authors. We've also most people do just naturally. There's one more book here. Here which is BRAM STOKER'S DRACULA DRACULA is sort of a villain who you feel like is is from almost like old and lower like just goes that back got hundreds of years or something Bram stoker was an Irish writer who was in London and then his day job was to be the personal assistant to the actor? Sir Henry Irving and apparently Sir Henry Irving was a jerk. Good boss he made brand silk or do a Lotta work for him and like right all kinds of letters for him and it was really mean and so then Bram mm stoker went ahead and designed Dracula in his eighteen. Ninety seven book to have is like Irving and long hands like irving and just any Sir Henry and people whose irving ask very funny to know that like it just makes it it feels so much more recent but to no bram stoker was basically just like a PA.. Yeah Yeah. He claimed written half a million letters irving's behalf and would joke to people like people it'd be like Hey Henry Irving did you go to college and he'd be like no but my assistant has two degrees and Bram stoker would be like I'm I'm a PA WHO's too smart for my which is thing in Hollywood. And so then. Yeah so he built Dracula after this guy. Yeah Yeah Dracula and what else probably other stuff. Oh boy he needed more bad Boston's once the book took off. STOKER OFFERED OFFERED THE PART OF DRACULA IN A stage. Play and Irving turn it down so as he did he like was he wise to me me. It's it's unclear but I feel like you have to at that point. Eighty five breath smells what the important in in Dracula never gave anyone health insurance ca and so yeah. So that's another one that I just thought Dracula was from from like Eastern European legends. But you know. He's like supposedly based on Vlad the impaler or whatever but it sounds like that was just a cover story now or at least he's like only one ingredient and the rest was angry. Productions is the impaling Theri everything else came from those Punch Dracula that he you know this. This famous MS romantic movie monster. He was just a bad boss. Just Kinda Jerk Yeah Stoker felt that irving was taking his life force by by making it work for them Eh Empire. Yeah there's one other monster here. This is Five legendary monsters. Who are based on real people by Eric many? And it's the story of Godzilla and specifically the name not that someone new a big lizard. Godzilla is sort of an anglicized version of Japanese name goes. Zero goes. Era is a Portmanteau of two Japanese words. The word go re-re which is the word for gorilla and then the word Kushiro. Which is the word for whale and apparently apparently At Toho Studios where they made the Godzilla movie. I there was a PR guy who was really fat very thick who just worked in the PR department and had a large body that was his entire crime and director issue. Honda and some other people at the studio. Apparently were joking around one day about whether the guy was the size of a guerrilla or Aweil and then decided you know what guerrilla whale. That's just a smaller whale man. Yeah I don't I don't know if if they know that two sizes of it pretty different either a big or small. Well it's not. It seems kind of security route but that kind of Portmanteau name of guerrilla whale became what they called the giant Lizard and the movie they were like. That's a fun name. Same gotta wish. He would just go gorilla whale. When they translated to American they take closely translated to guerrilla? Well that would have been great man. Matthew Broderick's thousand nine hundred movie. The appearance just very confused. Thank you are there. When are the gorilla in the whale gonNA fight the Lizard? It's it's toward the end of the movies. Very funny to have it like every shot of God's a little walking through a city knocking over buildings is just fat shaming patching asking for Guy. Yeah it's a it was a pretty cool thing to do. Frankly we know because we found out but yeah just one day so we're actually actually. We are spreading information. No one needed to know I guess. So Yeah Yeah. Apparently one day Ichiro Honda's diary contain the Word Goes Era Because of this conversation he had making fun of a CO worker just ended up that because the Americanized version godzillas seems like it. It seems like it's has gotten it. You're like Oh that's a large being a odd and Zilla feels like it comes from Lizard so like I've never questioned it because it always is. It just seemed like oh I see where they got there but it's just not from that at all right right. Yeah like God lizard but no it's a it is. There's a fat dude. It was a fat dude who is just being not hurting anybody. That was all he did. That was done then. we've also we've got a lot of TV stuff here but one more movie before we get there. Is the Shrek films classic unforgettable. We all still still think about them. Yes Dave aged well all their pop culture references. No Man I remember that Matrix joke in the first one. Yeah Love Them. I mean the success of that led to dreamworks more explicit. You guys are going to get that right actually. Don't know if this is a real finger today. Joke good point kid. I Yeah I would have believed you. Dreamers track also the first movie ever win the best the Oscar for best animated feature can you. Oh that's fun. It wasn't one before categories because Disney had done ten years amazing work the Disney Renaissance at half. And they're like Oh. My God was nominated for an academy award should any more of this work. Let's create a category and then Shrek stomps in some body. I believe at Smash Masters. Yeah I really hope. They got played to the stage with that. Yeah that's very apt that Disney creative that a word because the entire villain of Shrek is just from behind the scenes Disney fighting. There are two guys Jeffrey. Katzenberg Michael Eisner and Eisner was the top guy and Katzenberg was below him. They both did all this amazing Disney work. And then Eisner decides to fire Katzenberg Katzenberg sues a three hundred eighty two million dollar lawsuit and then It's very brutal. Eisner admits and the depositions that he said I hate the little midget about Katzenberg and Katzenberg called Eisner Psycho and while the lawsuits are happening. They start dreamworks animation does. He's like I. I Hate Eisner but I'm GonNa Start my own whole thing. And so then the first movie Katzenberg makes his Shrek Trek with this new company. And he builds Lord Farquaad and Farquaad sounds kind of like fuck wad. Yeah I just realized this like two weeks ago and I was like Holy Shit Shit. I can't believe the characters walking around movie saying Fuck Wad like basically yes the whole movie. That's ridiculous you can see in the footnotes that Lord Farquaad has Michael Eisner's face on a very small body. It just looks just like an animated it so we was calling Katzenberg midget right. Yeah and so I think hugest decided to make Eisner short retaliate. Again this is the second or third. NFL episode of like the worst thing you can do to a man is like make him small literally. Yeah that's way too casual or any small listeners. I believe in you you can accomplish your dreams. I don't think less who've you and you should be getting matches on dating APPs that was uplifting and yeah then the entire layer town castle that farquaad lives in is like a a dig at Disneyworld because at the start of the movie. They're basically selling Snow White and Pinocchio and Tinker Bell Into Slavery and then there's a bunch of Disney style merchandise and it's it's just all like the entire movie was made to be mad. At Michael Eisner it was just executives fighting each other things for audience. They love it. They they're like what's going on in the C. Suite. That's what I want as a child. I feel like that was the perfect time for when you were fourteen. You wanted that you were like Oh yeah. Let's take Disney down a Gotcha. I'm fourteen. I'm beyond all that Kitty Shit. That's true I feel like Disney one in the yes. I feel like that kind of that. Sort of irony has faded out and that's kind of messed up top OP is like the those movies I mean I personally was. Never a fan of destruct films but lake. They really haven't you know what's their legacy like the look ugly like they have. I'm an age. Well Sir I you know I don't know if there's any dreamworks as you're listening. But they were never really my bag and they suck the third iconic meyers character. It seems like the entire thrust of DreamWorks animation when he started company. And you have a I hit so you kind of. That's your company now and yeah like it steered the entire company. Just because Jeffrey Katzenberg was mad at old boss. That's crazy. Yeah yeah literally starts with a Shrek ripping a page fairy tale book and using it to web zest the most two thousand and whatever when we come out Two thousand one thousand one thing of all time. Yeah Yeah nine eleven thirty is probably number two with you we have a lot out of TV. Here it's very exciting. There's one one story here about veep. Everybody knows veep chase you picked out the The story of Jonah Ryan Character Timothy decided I wasn't aware of this but apparently I guess not the entire run of the show but I think once he once he goes from like an assistant to start having political clinical emissions of his own they modeled the character on Ted Cruz. which is it's very funny? Obviously it was an amazing show and the character is I think. If if there's anything unfortunate that Timothy Simon's is such a likable actor. Even playing such unlikeable character. The characters still managed to be more likable than Ted Cruz. That's true yeah basically. They took the idea of him being the most disliked person in Washington. DC basically and just used that they just folded that into the presidential ambitions and Ted Cruz is truly the least likely person in Washington. As far as I know one guy has never been higher Al Franken in his book. Okay he he talks about Ted Cruz. Being the one person everybody hates truly nobody can deal with. And then Lindsey Graham even and this was a little before he became a trump robot about but he said like if someone shot Ted Cruz in the Senate and no one would be a witness at the trial and no one would care. They were in the same party in his. Ted Cruz represents Texas just blows my mind that you can go to a big gun real man Texas. Yeah and there's enough he was a yes I'm proud that this blob man represents this. Yeah right like you think. There's other Republican around this Voice Simpsons Fan represents me in this man his videos where he does does his impressions of the Simpsons characters are like just horrifying to watch. Yea I think I've seen one and that's like A. Let's actually he does. He does is it does homer. Yeah all bad just recite scenes in a very Yeah wrote perfect way like yeah hard drive someone who you you knew in high school who thought they were funny but really was just quoting things like. That's his brand. Yeah they just create this character in the show who has somehow somehow able to run for president even though absolutely no one in the entire world likes the which which fits one person in all of Washington when this story is a dark story ultimately but at the time it was less dark from Ren and stimpy and Benny pick this up because John Creek. Lucy Chris Chris Felici Yeah Sarbaz. Ain't John Lewis. The first time I've ever heard said out loud voice I always only ever just seen it in print for my entire life. I look it up but I'll start off by saying that we now now. I know that he is a rapist. He had groomed and flew out Young Women Ages Sixteen seventy to date him while he was running Ren and stimpy yes. Yes starting as young as thirteen. I think John he was eventually fired. Not For that because I cannot later. Yeah it also came out so weird word because people do I mean you know. He was not fired because he was always bringing his younger friends around. He was fired because he was unreliable. Difficult call to work with and because he was kind of this era of the genius cartoonist. He thought that no one could replace them. And it was fired in one thousand nine hundred two from Ren and stimpy which he created aided started ninety one right and he tried to get the entire staff to walk with him. I think about half of them did maybe like twenty or thirty and did a lot stay behind man and to run the cartoon without Adam and he said handing it over to them would be handed over to Milkman. which is weird analogy? I'm not sure particularly being bad at drying. Yeah so what this staff did in return was make a cartoon where Ren and stimpy go to work for a cared reverend. Jack is a man who sells meat but as unreliable liable and never finishes at work on time and the main joke from the cartoon is that they put cheese and lunch meat on their head. They build sandwiches on their head which is apparently pulled from an actual all thing. John Chris Lucy did at a party when he was saying sandwich on someone's head I mean sure that's a funny thing for you and your friends but it just makes that makes it an incomprehensible cartoon which is why because without knowing the back story. It's just nonsense but it was mostly nonsense so it's okay surprised. There's not more revenge. Art like that where somebody is just so mad about something that they shoehorned without establishing it or making it makes sense but the final. Oh fuck you to him. was that every episode every episode. After John Chris Lucy left. They ended with a logo of which one's the dogs at renaissance with stimpy as a Milkman. So no the cat. The cat ran is the cat. No Iran is the doug six cats all right sorry to break in here. Yeah yeah the Big Red One justice Milkman. Remember that I never knew what the story was. Again it's fun once you learn it but it's so weird that they could just make aac these insane inside jokes and the Youth America was like yes this is. This is our favorite thing right now. I grew up thinking that like oh like once he was the Creator was pushed out. Like oh you got a raw deal. The show is a creatively. A shell of its former self yet billy western doing both voices and I was like Oh man. The show like sucks now. They've pushed out the guy who it was the genius who created it and then like spy TV like revived ren and stimpy I think around lake two thousand four or something like that and brought with John Chris Collusive like shepherding it and it was like oh the guy the guy who created it's back and charge and again this is before all the creepy stuff and then he made it and it was like super weird it was like Oh maybe we were just better off here with billy West doing all the voices and whoever took over after that like writing and everything again. Yeah the the ninety s or an amazing time for TV nation. It's in cartoon network started. It's only got dexterous laboratory. We got a powerful girls but it was also a golden age for Corny men and in their thirties. Drawing drawing boobs. Yeah just gross characters of women which I think. We started to phase out of animation. But it really was if you go back and watch laddis early rents tempe. There is like there's multiple gags were like. There's a woman whose body is obscured by like bathroom steam or something like that. The time I was like hell. Yeah but then. Now it's like Oh wait. A person who wasn't right on the head was nickelodeon anyway. Okay I have a have an animation cel that I got it New York comic con a few years ago from Ren and stimpy and I can't I paid a lot of money for I can't frame it now. I don't want to having rid of it either but I'm like I don't know what to do with this now. I mean that show was so centralized like the powdered toast man character. Oh Yeah at some point. I just started watching it. 'cause it was on Nickelodeon the only channel I watched and then powdered toast man. They grabbed his buttocks. And then my parents like didn't let me watch in a lot of characters with multiple characters would like wagle their asses directly at the camera. Yeah it's like really pendulous. But's it's the children's show someone was having to animate the but flap like Rocco's modern life also a lot of buts. Yeah but heavy CONTAC- oh affeldt very rents timpee influence. Yes yeah but has has aged better. Yeah it's also good because there's the grounding of Oh this is a show show about a guy in his twenty s who said Yeah. An instant be is just a Balsa Wall Insane Tex. Avery cartoon like there's nothing grounding it. Yeah I remember Mr Big had trying to bowl successfully and can't get in my life. I was like Oh. I'm really connecting with this middle-aged man struggle cartoon cut it out and yeah and then we've got a little bit more. TV here because one of them is two different characters in South Park. Of course South Park would make fun of someone do it all they. They rebound on the news. All the time don't they but they also too long running characters one of them is Leeann who has cartons mom and that is just Trey Parker being being extremely extremely mad at his old college fiancee. Who did cheat on him? Oh her name was Leeann and so when he made cannibal the musical he made a character. Victor who was a horse named Leeann that everyone rides and then he proceeded to make carpets mom who is in all sorts of Sexual exploits and and degradation named Leeann. Because because he's mad at her without. That was the show Mister Burns early. South Park Right was who was carbons dad. Yeah Yeah right right and the extremely now problematic twist was that his mom almost dead sounds sounds like South Park Hermaphrodite and yeah. I don't think they quite had the science missile that totally totally forgot about they let that sit for a whole summer. They were going to remember. Remember that so now they were going to satisfy the twist. And then when they came back did a whole terrance and Phillip episode. They didn't announce troll everyone. That's funny yeah. Because it's also like they have a point like why why should you care. It's just silly thing. Yeah and then. The other character here is butters who's a little bit more of a later period southbound character this is a situation where butters is based on a producer of the show named Eric. Stowe and his entire crime is being to like calm and polite and sweet When Parker and stone are dealing with him they initially kept calling calling him our little buddy and the were saying they were buddy over and over again it sort of morphed into butters and then they were just like we're going to? We're going to make fun of you. Who through this character and stow ask them to not do it? And they said we're doing it. Yeah so very butters move. He was a producer on the show. Yeah so he was like like you know helping it. Keep running and everything. Yeah that's but butters has become I think arguably one of the like a definitely a fan favorite and I would say like one of the most likeable characters like he's that's not that's not that bad of a legacy to have. I don't think yeah. Also his thing is that he's so sweet like he's just so naive I mean I guess they've had episodes say the show's on so long that like we've seen butters darker side as well come out but you know at his heart the baseline the character is like a really sweet character. Yeah he is. It's maybe maybe a little bit of Flanders they're not the same by like Flanders is respected. It's good yeah yeah. Let's do who won last character here. The character Basil Fawlty from Baltimore. Yeah which is a classic British Sitcom they only made twelve episodes but John cleese plays Basil Fawlty. Who who is a hotel owner? WHO's an asshole and there are farces? That's all I would not have guessed that there were only twelve episodes of fawlty towers. I just I feel like I just remember my grandma always saying saying like I'm GonNa Watch Tower because you would watch it on PBS. Or whatever like Oh this must be like eight years of that show to watch or something. No there's just guess she was just rewatching the same fucking in twelve over and over we had vhs growing up and so it's still like six tapes you now we will watch them over and over again. Yeah that also may be may shed some light. I'm the person that turns out Basil Fawlty based on because in one thousand nine hundred seventy one at the whole group Monty Python That junk was in. They stayed at the hotel. Gleneagles in Torque. Which is the town fawlty towers on the show and the owner of the hotel was a guy named Donald Sinclair? John cleese called him the rudest man I've ever come across in my life life and he was just basically really mad that anyone was staying at the hotel off. Time like Basil Fawlty. He at one point through Eric idols briefcase case into the street because it could have been a bomb key saw Terry Gilliam holding silverware and told him he was holding the silverware wrong and tried to correct him. When Terry Gilliam was like trying to eat he knocked on Michael Palin door one time to ask whether Palin meant to put up a do not disturb sign or not which is great? They're really really bad and he he he would Generally just march around demanding explanations whenever somebody wanted to get hot water to heat up a baby's bottle or get an early alarm call or late dinner or a taxi every time he would just be like well. Why justify this even though they were guests about Dell? That's amazing yes the antidotes that you included the research. Incredible that they sounded like Sitcom plots. Yeah it's all it's like. Just the logical extreme. Oh what's the comedy opposite of a hotel owner one who doesn't want anyone uh-huh like but it's real. It's not just like a an extremely simple premise. He also would do stuff like if a guest was trying to go out late. He would yell after them. And where do you think you're going which is just like sketch comedy show. He's also their dad. Yeah well apparently all the pythons left the hotel. As soon as they could buy clothes state a few more days I guess just to research the guy taking notes and then that was his. I like big thing after my made made his career to have done a second thing on top of it. Sounds like enough material. For more seasons British shows the either like are just twelve twelve episodes or they run forever like another one that my grandma into knows younger was red dwarf and just ran for like years and years and years better originals. Or they're yeah they're Sifi common. Yeah Yeah High Ground. LSU Yeah is cool. She's still love. Jesus Christ uh-huh yes she She turned me onto a lot of British comedy. British show either like okay you get two seasons or eighteen hours. They had six episodes in one thousand nine hundred ninety five and the other six thousand nine hundred seventy nine. Oh so they even like stop for lunch break probably to go back to the hotel and get margin. Yeah I feel like something like fawlty towers. It's almost more inspiration then revenge but other ones it's people who are just mad like it seems like it either does lead to some good art or it only does once in a while in these times it worked. It's hard to you know I don't know yeah. There's a lot of mad stuff that was written about people that it was associated. You know none of us know of yeah. Yeah so like the rage burns out after you go get a snack. The folks that the episode for this week my thanks to Ben Joseph and Chase Mitchell for being such funny and writer Lee people about all of these stories. I love the way we could examine it from every direction in every angle and like think through the steps that the person took hook to insult their former boss and make them dracula. also I think ben and Chase in advance for Never Dracula ING ME. I really appreciate it and I mean that in both so vampire way and the writer way you know you never know what'll happen anyway. In our food notes you will find all the revenge villains that we talk about. I particularly encourage courage to check out the articles about Basil Fawlty. The John cleese main character in the British TV show fawlty towers. We've got an article from the Guardian and also article from mental mental floss. About how a fateful hotel stay that. All of the rest of the pythons could not tolerate at all. CLE- stuck it out and built an entire show out of this really crazy wacky guy. A few weeks back. We talked about how the idea of a stupid doctor is. One of those Just extremely fundamental extremely extremely almost two straightforward comedy ideas like. What's the extreme opposite of a doctor? Someone's stupid the extreme opposite of a hotel owner is someone who doesn't like guests and somehow that was a real thing in the world and John cleese just kind of put it down on paper really fun and of course in the food notes you will also find more information about what Ben Joseph and unchaste Mitchell are up to because they write a lot of comedy everywhere and beyond all that our theme music is Chicago Falcon by the Budo spanned. This episode was engineered by Sam Kiefer Kiefer and edited by Chris. Sousa if you love this episode. That's great if you hate it let me know about it on social media. That's right social media. Space where chase and ban are extra funny Just really good especially on twitter chases at Chase Mitt. That is met with one letter. T and Ben is at Gen boasts. If so what's what's his name but you flip the two first letters you get. I guess a lady's name very fun. My own twitter account also a slight variation on my name is at Alex Schmidt. -I so Alex Schmidt Schmidt with wire on the end my instagram at Alex Schmitz degrom. I'm also on the wider Internet at my website. ALEX MIDDAY DOT COM. That's gotta show dates my email newsletter of free Internet stuff stuff tips and more and I'm here to say we will be back next week with more crack podcast. So how about that. Talk to you

writer Stephen King Goldfinger Goldfinger Katzenberg Michael Eisner Ian Fleming Katzenberg Katzenberg Ben Joseph Disney James Bond Harry Potter Alex Schmidt Schmidt Basil Fawlty Douglas Adams Sir Henry Irving John cleese Austin fawlty towers nickelodeon Guy Thomas Dunn
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"There's more to explore at homedepot dot com from furniture to home decor to betting shop online and save ten percent with code tech stuff ten plus get free delivery on select items, forty-five dollars or more visit homedepot dot com for more INFO. At. Iheartradio we bring you the best podcasts from the Ron. Burgundy. Show to the breakfast club to stuff. You should know. Really, all today's biggest names but each of these shows started with an idea and now we want yours we're looking to you for the next to great podcasts. Simply go to next grade PODCAST DOT COM to get the details and submit your pitch will select up to ten semifinalists and give them a thousand dollars to produce a pilot. Then listeners for across the world will vote on their favorite to decide the next great podcasts enter today at next great PODCASTS DOT COM. That's next great podcast DOT COM. Why shouldn't the next great podcast come from you? Welcome to textile production from iheartradio. Hey there and welcome to tech stuff I'm your host Jonathan Strickland Diamond Executive Producer iheartradio and I love all things tech and on April sixth twenty twenty, a video streaming service called quimby launched in the United States unlike streaming services like Netflix or Hulu quickies. Content is short form though extremely highly produced they are episodes or a chapter that timeout at around ten minutes or less. The whole idea was to go after a relatively untapped market people who have a little bit of time to kill. But who don't have the ability to sit down for a full half hour or longer and watch. A movie or TV. Show quimby would go after folks who might be standing in line or otherwise doing next to nothing that would really be the smartphone crowd qube would help people fill in those short gaps day that aren't really dedicated to something else when Jeffrey Katzenberg I started working on the concept a couple of years before launch it seemed like it could be a really big thing a potential hit but. He didn't count on cove in nineteen. I mean to be fair none of us did in fact, even when it was becoming more apparent, a lot of us were not. Giving enough attention and covid nineteen would change the landscape dramatically taking the legs out from under qube before it could even launch. So today I'm going to talk about qube how it went from idea to service and Hell era of covid nineteen has really messed the business plan up for the company but let's get into the history of Qube. Our story starts with a famous media businessman, Jeffrey? Katzenberg. He was born in New York City in nineteen fifty. He attended New York University for a year and then held a series of odd jobs before being hired on in the mail room of paramount pictures the. CEO of paramount was other famous businessman at that time Michael Eisner Katzenberg up through the mail room all the way to the position of President of the motion pictures and television production division. When it comes to dream stories, this one really seems to fit the bill in one, thousand, nine, hundred, eighty, four, Eisner shifted over to Disney and Katzenberg joined on as a junior partner at the time while the company had an enormous vault of beloved movies and animation, and the theme parks were still real vacation destinations. The company itself was kind of in the doldrums creatively speaking Eisner in his team helped transform that. Katzenberg oversaw the animation. Division. As well as touchstone pictures the movie studio that made stuff for adult audiences and he gained a reputation for being quick to cut anything. He saw as dead weight downsizing the division in the process in order to cut costs. But his ruthless aggression worked the division had been bringing in about three hundred, twenty, million dollars in revenue before he was brought on by the end of his run that was close to four billion dollars. Katzenberg was good at his job along the way. Disney had its renaissance in animated films with releases like the Little Mermaid beauty and the beast and this. Seemed to be a return to the company's former animation glory honestly a lot of the work Katzenberg did set the stage for the Disney that we see today a true monster of a media company that owns you know practically everything Katzenberg had a massive falling out with Eisner in the mid nineties. However, the third piece of the Eisner Katzenberg puzzle was a guy named Franklin g wells and he had served as the president of the Walt Company since one, thousand, nine, hundred four, and he was kind of a balancing force. He brought sort of a harmony with Eisner and Katzenberg together they made great things happen. And he also didn't report to Eisner Eisner was the company's CEO but you know wells as president actually didn't report to him. Instead he reported directly to the board but in ninety four wells died in a helicopter accident and things became unbalanced at the company pretty quickly. Katzenberg wanted a bigger role at the company and felt that Eisner was blogging him at every turn and then he was either fired or he resigned in nineteen ninety four, the story changes depending on who's telling it but he was definitely bitter about the whole thing like. Super bitter not long after he resigned in a huff or was fired again on who you believe the founded a new company was Steven Spielberg and David Geffen called DreamWorks, S. K. G. Spielberg Katzenberg Geffen get it and it would be a new animation and live action film. Studio Katzenberg was determined to repeat the success he habit Disney, and then beat them at their own game. If you've seen the film Shrek, you will have seen some of Katzenberg's bitterness built right into the movie. The movie has a sequence in which the villains plans for an amusement park that lampoons the Disney theme parks plays a role and it was definitely a jab at Disney very mature. Anyway dreamworks produced several hit Films Though I would argue they aren't white the classics of the Disney Renaissance Animated Films, but that's a discussion for a totally different podcast. A. Decade later, Dreamworks Spun Off the Animation Division as its own subsidiary called fittingly enough DreamWorks animation. Katzenberg was at the helm. Katzenberg was also an executive at the live action. Dreamworks Company at least until paramount pictures. Katzenberg's old employer purchased it in two, thousand, six in two, thousand, fourteen, twenty years after he founded the original DreamWorks Company Katzenberg sold the Animation Studio to NBC. Universal for three point eight billion dollars Katzenberg was already extremely wealthy but he took home a few hundred million from that sale, and then they jumped into his next venture to do that he first established a holding company and twenty seventeen called Wonder Co and said W. in D.. R.. C.. O.. Through this company, he established other ventures that you know actually do things holding companies typically only exist to own other companies and all has to do with money in taxes and leadership hierarchies and stuff I don't want to go into it. He would become one of the earliest ventures of this holding company. Though, at the time, it had a different name New TV that was always intended to be something of a placeholder, and the idea was to create a video streaming service aimed at young adults who are increasingly relying on smartphones to access everything. The opportunity seemed fairly obvious create a service designed for smartphone users which short form content Katzenberg would make sure that the content was studio level quality with big names. Attached both to star in and direct or produce the shows but the stories would be designed to play out in the time. It takes to say wait in a line to order at starbucks or ride a subway train or whatever. They would fill a niche that other services didn't quite hit stuff on Amazon or Hulu or Netflix was long form for the most part requiring longer viewing times and the short form stuff on services like Youtube tends to be a few or sometimes. Below studio quality productions. So it seemed like a pretty solid bid. There were a lot of things Katzenberg was going to need to do to make this idea into a real business. He was going to need investment money to get the ball rolling. It was going to need someone to serve as the leader of the business, the CEO for the company, and he was going to need to establish agreements with studios and filmmakers. To produce content for the service and advertisers to support it. So while New TV would spring up as an idea in two thousand seventeen, it would take a little bit longer to become a reality. Now, one of those three tasks finding a leader Katzemberg would check off in early two, thousand, eighteen that leader would be Meg Whitman another famous entrepreneur in tech. So we need to hear a bit about her story as well. Whitman was born in Nineteen fifty-six in Long Island New York. So he got a couple of New Yorkers here she attended Princeton and Harvard she earned a master's degree in business administration and then she went to work for procter and gamble in the brand. Management. Division in Nineteen. Seventy. Nine. Two got married and relocated to California in nineteen eighty one and joined the consulting firm Bain and company where presumably she fought. Batman. Wait I'm I'm sorry I'm being told this is a different Bain. It's spelled differently in everything. Okay. That's my bad. In one, thousand, nine, hundred, nine, she became the Senior Vice President of marketing of consumer products over at the Walt Disney Company. So from eighty, nine to ninety, two, she worked doesn't executive at the same company as Katzenberg though they were in very different divisions of that company Katzenberg over in the studio side and Whitman over on a strategic planning site Whitman did say that part of her job was to keep people like Katzenberg contained inside a box and Katzenberg. Hated that. That was an interview that they gave at South by southwest two, thousand, nineteen from ninety to ninety eight she worked as an executive or leader of a few different companies including some that were difficult to manage in nine, hundred, Ninety, eight, a head hunter approached her about joining a new startup called Ebay and it took some convincing but she eventually agreed to be the company's President and CEO now at that point when she joined Ebay had about thirty employees by the time Whitman left the company in two thousand eight, the number was closer to fifteen thousand. She had seen the company grow tremendously and kept it. Afloat. Even after the DOT com bubble burst in two thousand, two, thousand, one. Oh, an also while at Ebay Whitman would join the board of directors of Drummer Roll please dreamworks bring her back along with Katzenberg after retiring from. Ebay. Whitman turned her hand politics. She ran for Governor of California in two thousand eight and spent millions of dollars including an enormous amount of her own money on her campaign generally broke the record for campaign spending in the United States in the process she got the Republican nomination for governor but ultimately lost the election to Jerry. Brown. In Two thousand eleven, she joined the Hewitt Packard Board. Of Directors it became the President and CEO of the company for years later, she was in charge when HP split into two separate companies. One of those was HP INC which encompass the consumer products division like printers and computers, and the other was a packard enterprise, which is a business to business company offering products and services to corporate customers. Whitman made the move over to HP enterprise and served as CEO until she announced her retirement in November two, thousand seventeen although she wouldn't actually step down until the following. February in late January twenty, eighteen news broke that MEG? Whitman would become the head of Katzenberg's new. Media Company then known as New TV, and she would also be the first official employee of that company and officially started work in March twenty eighteen Katzemberg would serve as chairman of the board and a bit of a busy body at that same time news outlets were reporting that this fledgling startup had a pretty massive goal for raising investments to the tune of two billion with a B. dollars a princely sum we call startups that reach evaluation of a Billion Dollars UNICORNS Katzenberg was looking to make new TV a Unicorn right out of the gate, and this is probably something that I should cover for a second. Valuing a startup is a very tricky thing largely because startups frequently can go months or years before having any real means of generating revenue. So they stay in business by raising investments over and over again, a brand new company may have nothing to sell, which means there's no way for money to come into the business and the goal is to get to a point where you're either bringing in revenue or more. Specifically, you're bringing in enough revenue to both cover all of your operating expenses and still have some leftover. You know what we would call profits. But a lot of startups have no means of bringing in revenue right away. They may be based around an idea that is compelling and exciting, and that could potentially bring in a lot of revenue down the line, but it will take time to execute upon that. In the meantime. The startup still have operating expenses they to pay employees than spend money on office space and stuff like that. So the challenge for. A startup is to convince investors that the idea is solid and a money maker in the long run, and that the people in charge are capable of taking that idea and making it a reality. The investors can pour enough money into the startup to foot the bill for operating expenses banking on the bed that this will pay off in the long run and that they will get a big return their initial investment. Or. They could just really hope that the company gets bought up by a larger entity in everyone gets a big payout just for coming up with a really cool idea. A media company in particular is a really expensive endeavor especially one that's aimed at producing original and exclusive produced content. So while two billion dollars is a truly enormous amount of money, it was also not exactly an unrealistic need. If New TV was going to launch a new streaming service with a broad variety of original programming, much of it studio quality production and backed by known entities in the entertainment industry, it was going to cost a lot before the service ever became available for customers and so Whitman and Katzenberg began to have a lot of meetings with potential investors and those meetings paid off. I'll explain more after this short break Let's talk about your personal information. Now, I'M NOT GONNA ask any questions none of my business, but it's no one else business either and here's where we get to the none of the problem. 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Pieces, you need and the best part shop today and you'll get free and flexible delivery with easy returns plus for a limited time, you can save even more on the styles you love when use code tech stuff ten at checkout find exactly what you're looking for and more at homedepot dot com slash decor valid on select items online only free delivery on select items, forty five dollars or more visit homedepot dot com for more information. The temporary digs for new TV slash quitting was in a shared working space in Los Angeles, owned by Serendipity labs co working spaces are a topic that I should probably tackle at some point though it's really only tangentially related to technology. Served as a base of operations for doing the Legwork of getting investments and interviewing potential team members and it was only temporary later on, they would move into what has been described as lavishly decorated an expansive headquarters. Now, according to variety by August twenty eighteen, the company had fewer than ten employees and Meg Whitman said that she and Jeffrey Katzenberg spent half to three fourths of their time interviewing potential executives to join the group. While the streaming media landscape wasn't as ludicrously crowded in twenty eighteen as it is today launching a brand new competitor time with original programming and no major established brand behind it like. Hbo Was a pretty Gutsy. Move when Katzenberg and Whitman started looking for investors I'm sure they frequently had dismissed the argument that their service would have to compete against Netflix. Amazon Prime Hulu CBS all access youtube premium HBO. Now, not mentioned numerous other services but their sales pitch was that this new service would really focus on the mobile market. The content would be made with smartphone users in mind from the beginning, not just in the length of content. But in the actual way, it shows up on screen, it was going to be optimized for the mobile experience. As long as the content was good and the experience was compelling, they argued it would work. It would scratch each that people had even if they didn't know they had it and it wouldn't require viewers to break up a movie or show into smaller chunks. Because that had already been done for them, the content on the service would already be in those small chunks. Still, it had to be a tough sell and heck it's not like no one had ever tried something like this. Already Verizon had spent more than a billion dollars launching a service called go ninety. This service included original short form videos as well as licensed content from network television. The service was free to verizon users with the idea that advertisers would leap to be part of a service that was marketed twenty five to thirty, five year olds, and that's what would bring in revenue since these folks were spending more and more time on their phones. The only problem was it flopped reisen pulled the plug in the summer of Twenty eight team and that I'm sure made queries business case even harder. To Sell. Now, if it weren't for the fact that you had the pairing of Katzenberg who had spent his entire professional career in media and much of it in leadership positions and Whitman who had gained notoriety for taking a small Internet startup into a publicly traded enormous company I don't think new TV would have received an enthusiastic reception among investors but the pair's expertise and business acumen were undeniable list of investors grew relatively quickly that list included a lot of established media companies. In fact, all the major studios would become investors so that included companies like Sony Viacom Warner Media Mgm Lionsgate and even Katzenberg's old target Disney. In addition, there were other companies investing as well such as Liberty Global. Alibaba. The first round of venture capital funding which closed on July thirty first two, thousand, eighteen raised around one billion dollars pretty impressive for a business that had no product yet in addition to that money, the Holding Company Wonder Co had secured seven hundred, fifty, million dollars of its own. Now, that was not just for new TV though variety reported that quote a good portion in quote of it was going into the venture it wasn't quite two billion dollars, but my goodness, it was a lot of money wonder co would be. Quote a significant shareholder in quote but not a majority shareholder in this company Katzenberg, was playing coy with evaluation of new. TV. He declined to disclose how the company was being valued at least publicly the biggest investor of the group was actually a firm called Madryn capital which was headed by the chairman of the Walmart chain of stores. Greg pinner one decision the leaders made early on was that new TV was not going to produce content itself. Instead, it was going to partner with established entertainment producers and licensed programming from. Them. Through these licensing agreements new TV would cover the costs of production plus SOM-, and it also meant that new TV would have a lot of different entities producing content for the platform that would help the company avoid having production bottleneck. Katzenberg said in interviews that have a successful launch. The service would need a lot of content and not just a big quantity of it but a variety of content as well to appeal to a broad spectrum of audiences. Some folks might be big fans of action while others prefer horror. Or comedy or an I hate to use this phrase reality television I'm something of a snob in that regard not dimension you know I worked for a company that made reality television stuff. So I had a chance to see you know how totally not real it can get but enough editorializing Katzenberg also stated that the licensing deal they had in place was quote highly highly appealing in the quote to entertainment studios. Now, I don't know any of the details of those deals like whether or not there's an expiration on the. License meaning you know some content might eventually disappear off the platform. If you've got a NETFLIX subscription, you're probably familiar with this trend. Honestly I'm still upset that the sketch show that Mitchell and webb look disappeared from US Netflix's streaming. But Anyway, vulture reported that the deals typically included the cost of production plus another twenty percent. So that's not bad. Now, at this point, the venture was still called New TV and the plan was to launch by the end of two thousand nineteen that would mean building out the infrastructure building. The. APP, itself securing the cloud services or building them. But my guess is that quimby relies on a major vendor to host the actual service licensing all the content for launch, figuring out the marketing strategy and getting those advertising deals in place as for revenue that was really something that Whitman and Katzemberg actually had concrete plans for which is a nice change of pace with startups. Typically when I do talk about startups, the details around how the company is actually GonNa make money get a little fuzzy in fact, I suspect. A lot of startup founders just hoping that a bigger fish is going to come along and scoop up their company buying it for ridiculous amount of money, and then some bigger companies than saddled with a service that might not ever even generate revenue but this was not one of those cases from the start. The plan was to offer two tiers of subscription service. One would be advertising light option kinda similar to how Hulu rates where the subscription fees would be subsidized by in-app advertising it would happen in between those short. Videos the second option was to be an advertising free plan in which subscribers would pay a little bit more but would be spared ads generally speaking Whitman said, her job was to focus on business strategy while Katzenberg would spend his efforts on securing content and they must have been working pretty darn hard whitman told the press that new TV was merely a placeholder name, and they would soon announce a new official name for the service and sure enough in October two thousand eighteen name was launched new TV officially became Qube. Now the word Qube, Q. U. I. B.. I is a combination of the words quick and bite because that's what the content on the services all about quick bites of content whether it's drama or comedy or whatever. Around that same time Katzenberg announced that filmmaker Guillaume del Toro who has made some truly phenomenal that I adore would be making some sort of Zombie story. Sam Ramey another filmmaker whose work I love would be producing a horror anthology called fifty states of fright about folklore and legend 's in the states of the United. States Jason Blum also had a project announced. So at least when it came to horror qube was shaping up nicely. But while various productions may have begun, there wasn't anything to show off yet just the idea which admittedly sounded pretty interesting I mean whenever anyone has more than a moment of nothing that's going on, they tend to whip out their phone creating content specifically to entertain people who do that sort of thing makes sense and grabbing big names entertainment would help raise his profile as well as act as a great draw for curious fans at least that was the idea in two, thousand and Nineteen Whitman and Katzenberg were still making the rounds at various conferences talking up the service and announcing new content partners in projects at South by southwest and twenty. Nineteen. Hey you guys remember we used to have south by. Man I feel awful. For all the people who are counting on it this year anyway at South by twenty, nineteen? Katzenberg wittman delivered a keynote about qube and gave a little more information about their plans at this keynote. Katzenberg made another case for Quimby this time to consumers. He said that the analogy he liked was Dan Brown's novel The Da Vinci Code Katzemberg. said that that book is four hundred, sixty, four pages long with one hundred, five chapters, which means it averages out fewer than five pages per chapter. The result of this is that you can read a chapter. Just a few minutes, and you could read as many or as view as you liked, you can put the book down. You can pick it back later just continue on Brown structured the book so that the chapters were the screen units of story with the end of one being almost like a cliffhanger for the beginning of the next one. Now, personally I found this style to be exhausting I hate it but I'm in the minority here that the book was a massive hit and I'm old. I, mean I feel the same way about Moulin Rouge can't stand the movie because The camera never stays on anything more than a second. But. Again I'm old. So I'm not saying that the style is a bad thing. It's just not my thing, but maybe it's the thing that lots of young people like that was the target audience anyway, Kemper said, the goal liquidity was to allow storytellers to craft content with that sort of short-form in mind the overall story could be very long feature length. or longer, but the chapters of the story would be ten minutes or less with ad breaks in between them. The pair also revealed that the be APP would allow users to view videos either in portrait or landscape mode. So either holding a phone vertically or horizontally, and in either case, the movie would be full screen Whitman in particular mentioned that this experience was. Other streaming services that work on mobile with some stuck, purely in one mode or the other and creating a large amount of unused space. When you go from landscape to portrait, Katzenberg also differentiated qube. From Youtube, he pointed out that content creators can make videos for Youtube and make money off those videos but the advertising model on Youtube means that as a creator new have a limit of how much you can spend per minute You can only spend up to three thousand dollars per minute which that's Already, incredible to me but. You won't make enough money to cover the costs and while that works great for someone who's making low to mid level production videos high end production stuff like movies and television can cost upwards of one hundred, thousand dollars per minute, and so he argued Quimby has a place because it would allow for that kind of high production content that youtube just can't support Wittman added that the timing for Qube was lining up with the rollout for five G. Networks and just for a quick recap, five G. is actually general description for the. Next Generation of wireless network technologies. They're actually different flavors of five G.. The relevant bit here is that these technologies will allow for much larger file size transfers across the network at any given moment. So you can watch something like a high resolution video on mobile device without having to worry about stuff like buffering. Now, there are a couple of things outside of control that didn't really come up in these conferences. Sure. Five G. would be a great help to quibbles use case, but then you also worry about stuff like battery life pulling. Down, big files and playing high resolution video consumes a lot of battery power and battery technology just doesn't evolve as quickly as some other technologies do. So that's a potential bottleneck and another big one is data caps if the company providing network services to your device places, caps on how much data, you can use a month and APP designed to push big video files for you up to twenty minutes. A day could end up being super expensive because of data overage fees as for that twenty minute figure Katzenberg said that was kind of their. Target to create a service where users was bid twenty of the seventy minutes a day on average that they would watch video on their phones. This time those treatments would go to quimby again clearly doesn't have control over this stuff, but then if they're going to talk about how five G. is helping their case, I, think they have to acknowledge how these other factors are challenges to overcome. Now, when we come back, I'll talk a bit more about the lead up to the launch and what has happened since but versus take another quick break. Support for tech stuff is brought to you by Manscaping who is the best in men's below the belt grooming manscaping offers, precision engineered tools for your family jewels they obsess over their technology developments to provide you the best tools for your grooming experience and let's face it. It is a tough time right now and it's very easy for us to kind of let hygiene slip away but we shouldn't do that. It makes us feel better when we take care of ourselves but you don't WanNa, rush that sort of thing you definitely don't have any you know manscaping accidents. 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FI advanced security that includes your computer, which is really important. Since a lot of us are working from home these days, your tablets, your smartphones, your smart speakers, your robotic vacuum cleaner, your thermostat. I'm telling you if a device is connected to Wifi, it's protected by X. by. Carritti that is incredibly important these days in the age of the Internet things all of those things that make our lives more convenient are also potential vulnerabilities. That's why x by advanced security is so important you'll find peace of mind knowing any device you have connected to that Wifi network is protected learn more at Xfinity, dot, com slash, X. Fi. The content plan for Qube was incredibly ambitious. The idea is for the service to launch eight lighthouse series. Every other week, a lighthouse series is a prestige story consisting of several chapters that collectively would make the story feature length. So every other Monday qube would launch a new series consisting of ten to fifteen chapters or so of episodes each around ten minutes in length in addition, the service has news shows that update daily clip shows that show sports, highlights, documentaries, reality TV shows competition shows, entertainment news shows the list goes on. Katzenberg. Said, the service would launch one hundred new short videos on qube every week. So that means more than five thousand per year. In fact, for the first year, the idea was released eight thousand, five hundred quibbles. It's a truly enormous amount of content. So it's no wonder that the company was still seeking out a an additional one, billion dollars in funding. In two thousand nineteen after having already secured more than a billion the year before by the end of two, thousand nineteen, the streaming landscape had changed a great deal and this was before the Covid Nineteen Crisis Disney had launched Disney plus Hbo Max was a new service on the way several other high profile services either launched or announced an upcoming launch A. Crowded streaming space was getting even more crowded with each service competing for the entertainment dollars of consumers. The fact that Qube was aiming purely for a smartphone viewing experience rather than a service that was meant for television that could also be viewed on smartphones was a big differentiator as was the price in June two, thousand nineteen at the produced by conference in California. Katzenberg and Whitman announced that Qube ad-supported subscription would cost four dollars ninety nine cents per month. If you wanted to upgrade to the ad free experience, you could pay seven dollars ninety nine cents per month compared to other streaming services. This is on the low side, but not outrageously low. The Standard package for net Blake's is twelve dollars ninety nine cents a month. Hulas basic plan with ads is five, ninety, nine per month without ads. It's eleven ninety nine Amazon prime. If you subscribe to it on its own is eight, ninety, nine per month. Disney plus is ninety nine per month. Also apologies for talking about all of this in terms of US dollars. But to go through all the variations and explain which services are available in various countries, would that would be a really long and boring discussion even for my show QUBE continued the march toward launch paying for content production and negotiating ad deals and along the way some early trouble signs started popping up a few executives began to depart the company was a former Hulu executive named Tim Connolly who was the head of partnerships and advertising he left in August Twenty nineteen and the company subsequently arrested the position he had held another was men formerly of the Hollywood reporter who had served as the head of Kubis daily content you know like news. and. The Scott was that men had been having conflict with Katzenberg who was Particularly involved with content. There were rumblings that Whitman and Katzenberg had a bit of beef between each other on occasion and rumors that Whitman had even threatened to walk away from the business of Katzenberg didn't back off a bit. So the implication was that Katzenberg was really managing and women felt she wasn't being allowed to do her job I don't know how true those rumors are. But whatever the case may be Whitman stuck around Connolly and men would not be the only executives delete qube though the next one I'm going to mention didn't make tracks until after the service actually launched. So I'll get to that in a little bit and. I guess that's something. qube landed ad deals to the tune of a few hundred million dollars leading up to the launch. The advertisers included really big names like Google Walmart, Pepsi Co. and more. Whitman was instrumental and making those deals and the AD dollars would be there when the service now scheduled to launch in April twenty twenty would go live. So the stage was set by late twenty nineteen the company was banking on hunches but didn't have much hard data to support them, and the initial idea was to only offer qube for smartphones. There was no intention to offer a version that would play on televisions or computers. And then we get to twenty twenty and the covid nineteen outbreak. Now, I don't have to tell any of you how disruptive the outbreak has been particularly in the united. States where we see continuing trend of people behaving in irresponsible ways and I apply that label to everyone from citizens to politicians. In nineteen has changed just about every aspect of life and it definitely changed how people are accessing entertainment with more people staying home. There was less of a need to access stuff using a smartphone I mean we've got computers and TV's and game consoles and other stuff right there in front of us. I think a lot of US use phones because in our normal lives that's the option that's open to us. We want stimulation an entertainment. We've got the phones with us all the time. So that's the solution to our perceived problem. In the olden days you know before smartphones we had to wait until we were at some sort of connected screen whether it was television that was connected to. Satellite or cable, or even a air and Tanna nor a computer connected to the Internet smartphone entertainment was sort of a matter of necessity once it was able to support it suddenly queries use case seemed less relevant. The nature of the game had changed dramatically and unpredictably leaving the whole value proposition in question, the service launched on April Sixth Twenty twenty and it included a free ninety day trial. With ad-supported service not surprisingly, a lot of folks download the APP when it first launched nearly three million within the first two weeks. But the real test was yet to come for three months people would be able to serve qube and checkout content would that be enough to hook them so that they would pay for a subscription once the ninety days were up, there was definitely no shortage. Of Content, there were tons of options with big name talent attached to them. Some of it was written specifically with Qube in mind some were adaptations that tried to work within the confines, of Qube, as best they could, and that's no small thing shaping stories that fits naturally intend minute chunks requires a lot of work. Heck. I typically try and have the three big segments in tech stuff last. Approximately. Fifteen minutes each and I never want to put an ad break in the middle of a thought or concept if I can possibly avoid it. Can Be tough I imagine it's got to be a lot harder when you're presenting a long form story over the course of a series of short blasts of video. Before April was over another top level executive left the company this time it was Megan Embrasse who was head of brand and content marketing in a departing. She said that post launch was quote opportune time to transition in the quote. I imagined. So I bet it's getting pretty darn hard to land brand deals right now, the company saw the limitations of having the service only available on phones was going to be an issue in these stay at home world of Covid nineteen. So in May twenty twenty, they released a version of be that works on Apple TV and a little bit. Later, they included the ability to send qube to a chrome cast device which allows people who have chrome cast to play qube on televisions. This was a quick pivot to try and course correct for a world that was drastically different than twenty, nine, thousand, nine, hundred when the potential for the service seemed you know fairly relevant. In. June the Wall Street Journal recipes analyzing how Qube was doing the company had a goal of hitting seven point four million subscribers after the first year. So by April twenty, twenty, one in other words according to the Wall Street Journal piece it was really on track to just hit two million subscribers and this piece also went out before the three month free trial period had expired APP downloads had slowed after an initial. Spike following the launch and the Journal also reported that the company expected it would need to raise another two hundred million dollars by the second half of twenty twenty one in order to keep things going and that executives were also going to take a ten percent pay cut to help lower costs in addition covid nineteen has thrown a monkey wrench on content production. It's a lot harder and riskier to produce Hollywood leveled television. And film programming and so that fire hose of content might be dribbling out before the end of twenty twenty things are not looking too good for be right now, the bet on the service might ultimately goes south. I actually downloaded qube for the purposes of this podcast. Just see what it's like to use the feature allowing users to view videos in either portrait or landscape is called turnstile I can confirm that it. Works in that, you do get full screen with no black bars no cropping. But if you're watching in portrait mode, you know vertically then the APP cuts off some of the stuff that's on either side of the frame. However, the idea was that filmmakers would take this into account when shooting the content for Qube, the process of shooting and editing would keep the most relevant stuff in frame when you're viewing in portrait mode. And I think that's interesting from a filmmaking perspective. It means cinematographers directors really have to think about the composition of their shots, filming them in both landscape and portrait or editors have to make really tough choices when it comes to how they frame a sequence so that someone watching the program in a vertical orientation isn't going to miss out on something critical that's happening within the action of the story I tried watching a couple of things I haven't really found anything that really hooks me though I have yet to watch an episode of Reno Nine, one one and I very much enjoyed that show when it was on its run on comedy central so I will have to check that out. But I think part of the issue is that the ten minutes per segment thing is a real problem I think creating very good short-form stuff that linked together depending long form story is just hard I. think it'd be kind of like the general rule of fiction, the shorter the format, the more difficult it is to do well. So writing a good novel is hard writing a good novella is harder writing a good short story is even harder than that and. Writing a truly great short poem is extremely difficult. I think the same thing is holding true for video content and it's why I've always felt that tech stuff should just be as long as the subject requires it to be will quickly be able to survive. It's slow start I. Don't know I'm a little doubtful I mean it is an expensive endeavor. There are reports that advertisers already what to renegotiate in light of lower APP, download rates I mean, why would? You pay premiums for impressions you're not getting the content production side is still pretty shaky with covid nineteen going on the user numbers aren't there yet, and now that we're out of the Ninety Day free trial, it's going to be really challenging to win an audience large enough to support the business Gizmodo reported that more than ninety percent of users who enrolled in the free trial stopped. Once the trial ended in May be that Quebec is sunk. Some folks think. That was inevitable even without covid nineteen. Now I don't know if that's true I do think it was an ambitious long shot but I don't know that it was impossible. However, I do think the health crisis was an unforeseeable obstacle that might just be too great for the company to overcome to all the people out there who are working for Qube. My heart goes out to you for all the writers, actors, directors, and crew who were getting work because of Qube. People who had a chance to be part of something new I feel for them to it is really hard to get stuff produced and distributed. It's just. Really tough out of every film or TV show. You see there are hundreds that never get made. So I hate to see any venture like this fold even if I, don't think it worked all that well as for Whitman and Katzenberg. They'll be fine the investors now they'll be fine to it'll sting bed but let's face it. They're wealthy to they can handle a sour bet that's not going to break the bank for them. But for all the people who? Are the rank and file who are working for this. That's tough and I I really hope things turn around. I think it's A lot to ask for that to happen, and it's also allow consumers it's getting. Increasingly difficult to convince people hey, you know you've got four or five subscription services going right now how about you add this one to the list? And Whitman at South by southwest said something interesting. She said that chances are we going to see A pretty big. Increase in the number of streaming services in the short term, and then over time audiences will end up gravitating toward probably three or four of them, and the others will fade away and the hope was that qube would be among that three to four I. think that hope is getting more and more unlikely as time goes on but I hope that I am wrong. That's it. For this episode, it's interesting to cover a company that has only really been live since April of twenty twenty and is already on very shaky ground. It was interesting to dive into the history here. If you guys have suggestions for topics, I should cover in future episodes whether it's a company, a technology, a trend in tech anything like that. Let me know reach out on twitter. The handle was text up H. S. W., and I'll talk to you again really soon. Tech stuff is an iheartradio production for more podcasts from iheartradio visit, the iheartradio APP apple podcasts or wherever you listen to your favorite shows. At iheartradio and we bring you the best podcasts from the Ron. Burgundy show to the breakfast club to stuff you should know. Really all of today's biggest names but each of these shows started with an idea and now we want yours we're looking to you for the next great podcast. Simply go to next great podcast dot com to get the details and submit your pitch will select up to ten semifinalists and give them a thousand dollars to produce a pilot. Then listeners for across the world vote on their favourite to decide the next great podcasts enter today at next great podcast dot com. That's next great podcast DOT COM. Why shouldn't next great podcast and come from you? Everybody has a PODCAST, right? Every celebrity everyone you knew at college there are literally hundreds of thousands of podcasts out there and. It's a bit of a mess. I'm nick cloth at my new show servants of pot. We'll give you the most interesting and important stories podcast. And I'll tell you why you should care. Listen to serve in a pod on the iheartradio APP apple podcasts or wherever we get your podcasts.

Jeffrey Katzenberg Qube Meg Whitman Walt Disney Company Katzenberg Katzenberg United States Netflix Hulu Michael Eisner Katzenberg executive quimby Youtube CEO Eisner Eisner April Sixth Twenty twenty twenty twenty Amazon
Disneyfication

American Hysteria

55:58 min | 5 months ago

Disneyfication

"On this season we'll be covering our vehicles of hysteria. How pop culture and media shape our psychology society. And how our national mythologies nippy late the realities we share sometimes the realities donald. I'm your host chelsea weber. Smith and this is american history. See disneyland bbc. And you've seen america were young and old alike step into a world of make believe it's magic should go to disneyland. Yeah we're going to do that a good year. We're going again. I'm not sure about you. But i had better admit this upfront. The truth is that i love disneyland. I am so ecstatically. Happy there that it feels almost criminal. It feels almost biological almost unstoppable. Now you may not get it you may have somehow unh- hypnotized yourself from collective disney vacation. But maybe you do get it. Maybe you still sing the enchanted songs from your favorite did movies. The have somehow almost become like american hymns to each new generation. Here's a little story. I was at disneyland. A few years ago truly blissed out and dopey strolling on a bricked walkway beside a wide bed. Overflowing with pink and yellow and white flowers with fantasy land spinning. Its grand tales. All around me a castle promising a happy kingdom for once i saw a family approaching me in. The shadow of a replica matterhorn mountain near the manufactured. Howl of the wind their ten year old daughter was wearing a classic disneyland sneer. You know the one over stimulated by super-normal stimuli to the point of a public tantrum. As she got closer a perfect monarch butterfly a real one was bouncing through the air toward her with a clumsy grace when it was directly in front of her in a moment of pure rage. She raised her arm above her head and tried to slap the butterfly out of mid air. Luckily she missed and the butterfly was only caught in the swoop of the air around it steadying itself and surviving then headed toward a switch back line accepting the forty five minute. Wait to see the animatronic butterflies open and close their huge technicolor wings. In the alice in wonderland ride her. Anger suddenly turned to glee in terms of this enormous thing. We call disney. We're not going to be talking much about them. As a corporation of which there are endless things critique so as we go along today let's remember that they're unchecked capitalism and drive to make as much money as possible rests in the background instead. We're going to dive into the effect of disney vacation on our culture. How it's soften and brightened our lives in our reality at large charming us back into innocence and thus to the ignorance of childhood will look this construction called childhood and how the disney company hit on some of our deepest biological impulses whether they meant to or not disney has been presenting a reality within a reality since the nineteen twenties. A reality that mimics reality until reality is no longer reality makes sense. This is a pretty heady episode. And i struggled through a lot of virtually unreadable philosophy for this i wanted to understand the almost irresistible draw to this cartoon fantasy and why mickey mouse has become an american plush idol to worship this was and is a place unin tire world. That was first born from the imagination of walt disney. A man whose life was marked with tragedy who in a note pinned to each of his animators d- asks asked again and again that they always keep it cute. You're familiar with the story of peter. Pan little sprinkling of take very does can make you fly walter. Elias disney was born december fifth. Now a one on a chicago farm to a loving mother and an erotic sometimes abusive father. Walt would recall decades later that when his father would rage he'd hit the kids with a broadside of a saw or the handle of a hammer with his siblings. Mostly gone from the farm and his parents always busy with work. The lonely walt began creating a secret software world of his own where the farm animals tended to were his very best friends. A big old pig named poker. Who wall was known to ride around on would be the very first inspiration in his cartoon. Drawings but at home like many great artists waltz talents were not encouraged decades later. He would recall this exchange with his father that. I don't wanna work at the jelly factory. I want to be an artist. Has father replying. You can't make a living drawing pictures you need real job while working as a driver for a red cross ambulance walt and his friend known only in the annals of history as cracker got into the fantasy business. They bought a bunch of german helmets. From the army surplus store added world war one insignia to them and then shot them full of bullet holes cracker would then go down to the army bases and muse about these helmets and they're rare intensity selling them for a decent profit to his fellow patriotic americans walled would eventually land a contract job as an animator in nineteen nineteen to create short cartoon. Laugh o grams. This work would eventually inspire him to strike out on his own and create his own business with his brother. Roy laugh o grams studios which created live action films that also included cartoon characters after a series of failures that landed walt sleeping in his office and showering at the bus station. Steamboat willie premiered in nineteen twenty eight. The first mainstream cartoon that had synchronized sound with it. This mickey mouse character was a monumental and sudden success and it would provide the brothers their funding for another decade of films. And then this other worldly color of disney films would continue to rock the business to success throughout the dreary nineteen thirties with smash hits like snow white and pinocchio though these films were markedly darker than the disney films of the nineteen eighties and nineties. Most were adapted from fairy tales originally marked by extreme gore and sometimes rape. He made them a lot less controversial far. More in line with family. Friendly middle class anglo american morality. He made them a lot cuter. Disney would secure their status as a patriotic american institution when the company partnered with the us government to produce anti nazi propaganda films in nineteen forty three including one where donald duck gets drafted. I'm wearing plant disney characters and most especially donald duck for some reason who the new york times would call quote a salesman of the american way were printed on wartime goods war bonds posters an even military uniform patches. They disney fide world war two. They figured out a way to make it cute in this same patriotism. Walt would grow steadily more conservative and more anti-union especially after an animator strike ended in their firing and left. Walt feeling betrayed. He would actually ask. The new animators to draw the strikers into dumbo as troublesome clowns alongside racist depictions of black people as lazy crows with one. Even named jim crow in terms of walt disney. There may be other life experiences that pushed him deeper into this fantasy world. I waltz wife suffered a series of miscarriages which admittedly cost him to have a mental breakdown a couple years before that after the unprecedented success of snow white wall -ted as is customary for a son. He bought his parents a house for their fiftieth anniversary. Not long after they were moved in waltz. Mother complained of the smell of gas coming from the furnace. So walt had a repairman come by to fix the leak soon after the housekeeper would enter the home one morning. Finding both of waltz parents unconscious after calling nine one one. She pulled them both out of the house and onto the front lawn. It was discovered that the leak had not been properly sealed and walt's mother would die right there on the lawn and though his father would survive. He died two years later after his relationship to walt further decayed to the point that he didn't attend the funeral. Walt reportedly blamed himself for what happened and suffered over it for the rest of his life. This has led to speculation that so many disney films feature parental death or family separation because of this trauma it starts to make sense. Doesn't it that he might want a softer world comes to this happy place. Welcome disney land. Is your land here. Age relives fond memories of the past. And here you may savor the challenge and promise of the future. Disneyland is dedicated to the ideals. The dreams and the hard facts that have created america with the hope that it will be a source of joy and inspiration to all the world it was nineteen fifty five when walt disney would take the most outrageous risk of his career putting his fortune on the line to build a place. Called disneyland at this time. Wall was growing larger than himself. A character as much as mickey mouse was but he was still a human still a father and he wanted to make his kids happy so he let his children drag him to the dingy amusement parks of the nineteen forties. they're dirty almost gloomy vibe. More unnervingly manioc than actually happy. He spoke to other parents at those parks. Who agreed with him. And it planted an idea in his head of a more idyllic amusement park but one where adults could also get lost in their own childlike imaginations. Walt was building his vision on both the nostalgic past and the technological utopian future he would mel these two american dreams together into a terrific an enormous honorarium of the glorious american past one that would appeal to adults postwar. Patriotism and one that would also serve as a beacon of unlimited futuristic potential. That he believed would tug at the idealism of this new youth disneyland's people say and you've seen america america as it was at the turn of the century as it will be at the turn of the next one and as it palpably is today waltz first. Animatronic dream was a replica. Of abraham lincoln. Who he imagined gesturing passionately while giving speeches on important days in american history never had a good definition of the word liberty. The american people just now are arm watching want at the same time. Animatronic were in the works for pirates of the caribbean and the haunted mansion and the parents of the tiki room it was a land of replicas replicas of nature of buildings of people of animals and even the dead it was like nothing anyone had ever seen ultimately disneyland transformed one hundred and sixty acres of bright orange groves into a fully enclosed world. Nasr he said the happiest place on earth main street. Usa where all the guests enter was designed to mimic a typical idyllic midwestern town in the early nineteen. Hundreds a replica of life some impossibly happy so impossibly prosperous with ice cream shop pumping out the smell of old fashioned waffle cones an american dream of a perfect past leading right through the gates of a magical castle on his deathbed in nineteen sixty six. The legend goes that walt was hallucinating. A full map of his new park fifty times larger tinkering with the project. His hands in the air above him along with disneyworld he had been planning another project to one called epcot or the experimental prototype community of tomorrow. Babcock we know. Today is a lot different than the one dreamed. Up by. Walt which he saw as a fully enclosed utopian american small town in which almost everything person could need would be inside a giant climate controlled futuristic bubble with what he called ideal conditions year round. He wanted a perfect suburbia cut off from the new american problems especially the freight of the urban world the harsh sharp edges. The bad weather of a cold adult reality more after this. If you haven't heard about anchor it's the easiest way to make a podcast. Let me explain. it's free. There's creation tools that allow you to record and edit your podcast right from your phone or your computer. And then anchor will distribute the podcast for you so it can be heard on spotify apple and many more and you can make money from your podcast with no minimum listenership. It's everything you need to make a podcast in one place and trust me anchor husband working so well for our show that i want to recommend it to everybody so download the free anchor app or go to anchor dot. Fm to get started. Now that's anchor dot fm or find the free anchor app and get started with your own podcast today and now back to the show could you could you do when we think of children. A few main characteristics come to mind immediately innocent cute vulnerable unknowing in need of protection. These are all biological imperatives. As adults must have the drive to take care of their young in order to further their jeans and their larger communities but at the same time this version of childhood as we know it is a relatively new creation in the sixteen hundreds the puritans kind of aboard children considering these satanic bestial animal like creatures who had to grow up into christian adults as soon as possible and leave that uncivilized nature behind in order to ensure that their kids grew up. Straight both morally and physically. They were barred from crawling on the ground. Instead placed into wooden stools that kept them in a standing position their backs straightened with metal rods toys to them. Were of the double house was idle play and pastors instead. Enjoyed taking children to graveyards so they could look at dead bodies and fear death and thus fear god as soon as possible and then at six or seven they began working for their family business or for other families as servants at the end of the eighteen hundreds. It was the romantic eras novels. Poems and and critiques and philosophy that pushed against the chilliness of new logic and science based culture opting instead to honor emotion and with it. Sentimentality following that line of thinking. The victorian era starting in the eighteen thirties would create a culture very focused on the child on their purity their innocence and their imagination. They were suddenly little spiritual icons meant more than themselves that meant something about having a softer future a softer world. That just so happen. To be a privilege of the elite. The root of this innocence was ignorance. Children needed to be protected entirely from the difficult world of adults. Most other children were living in a different reality because up until the great depression as soon as they could pull a lever. They became little adults at the time. There were two point. Five million kids working sometimes six days a week. Ten hours a day in dangerous factories and a third of all total kids working hard hours on their parents farm with the girl sent away to be domestic servants or maids to the well off and then in the early nineteen hundreds. The progressive era began to prioritize workers rights and the civil rights of oppressed groups imagining a more equal and just world rallying for the rights of children as the great depression then desecrated the job market and the economy kids were essentially pushed out of their positions by adults needing the work. Then through a new post war affluence. A new consumer culture and the proliferation of public education and then suburbanization in the fifties and sixties teen dome became a brand new extension of childhood and a great new market for companies. The me generation as baby boomers were once referred to was the first generation at large to live with this thing called leisure time which gave them an opportunity to extend childhood to extend play to extend the imagination into their college years but true to their archetype the teens pushed against their parents values and found ways to enter the adult world as soon as possible hitchhiking away stoned as hell before they turned eighteen to fight the war and dirty clothes to create their own equally fantastical reality and lose all their disney fide inhibitions as the me generation settled down and shed their prayer beads for ties. Baby boomers had their own kids in the seventies eighties and nineties. And as we've seen again and again on our show these generations produced some of our most lasting moral panics centered on the corruption or the desecration of childhood innocence stranger danger satanic ritual abuse. The sex lives of teenagers drugs. These are all things that deeply disturbed suburban adults who took these apparent threats and turn them into an even more pressing need to protect even more militantly children and teenagers even young twenty. Somethings from the adult world. so riddled with. Its plentiful fantastical danger even as the generations grew more and more jaded with the far more ironic sarcastic nineteen nineties and two thousands even with our gross out cartoons like ren and stimpy and our adult cartoons like the simpsons. We still swoon over disney movies. We held back our tears and we memorized songs. Some of which we can still sing to this very day. A new construction called celebration. Residents are moving into town. Homes cottages village and estate homes and apartments in six architectural style that blended with down santa create a public experience. Much the same. As when you walk along mainstream in the magic kingdom park walt disney's original dream of epcot. His weather controlled timeless. Utopia never came to be but in the early nineteen nineties. A place called celebration. Florida came decently close. Celebration was still is attend square mile american dream town. A kind of extension of disneyland's main street usa a sparkling place where all the sales people and other workers are called cast members. They have their own pools. Hiking areas lakes their own. Civic buildings their own school district everything within biking distance with special alleys behind the homes for garbage pickup to keep it out of sight. It was all planned down to the finest details in the imagine years had a hand in designing original stop signs shop signs fountains golf course branding trail markers and manhole covers the town seal featured quote a little girl with a pony tail riding. A bicycle passed a picket fence and an american oak with her dog running dutifully behind her. The official brochure stated there once was a place where neighbors greeted neighbors and the quiet of summer twilight where children chased firefly's and porch swings provided easy refuge from the cares of the day. Remember that place. Now the people at disney itself an american family tradition are creating a place that celebrates this legacy place that recalls the timeless traditions and boundless spirit that are the best parts of who. We are the demographics of celebration in its beginnings and they have improved since then were overwhelmingly white more than ninety percent though disney did make efforts to increase diversity in celebration. It was still hawked as this nostalgic safe place away. From the urban sprawl a family oriented america. That was happy free from conflict and great wall. Didn't want anyone bursting this patriotic weather control dome of innocence. Which by necessity must be accompanied by ignorance but whose innocence was and is being protected and celebration. When the median age is forty one in two thousand sixteen. The town voted overwhelmingly for donald trump although the county in congressional district surrounding it voted against the early nineties. Were a booming time for the disney corporation and alongside celebration florida. They had another grand vision in the works. Something a little different land so blessed in natural beauty resources and people that she became the world's best take a look at harrow. Glimpse nations vendor proud of your heritage picture. This a school group heads out for the trip of a lifetime. A visit to washington. Dc to learn all about this great nation called america. It's the last day and all the taurus spots have been checked off the list except one the one all the kids and all the adults though they'd never admit it happen waiting for the group hushes at each other through the rickety turnstiles and into the nineteenth century crossroads. Usa were they can experience the pre civil war era. staying a themed in taking an eighteen forties replica. Train all over the park and of course getting your eighteen hundred souvenirs nine thousand nine hundred ninety s style. This is disney's america in disney's america. The train would take people to a number of stops through the national landscape and history. And as you might imagine things get well you'll see in the theme park. A kid could fast forward twenty five years and visit a civil war fort and with the quote wizardry of disney's circle vision three sixty technology even experience actual combat with authentic reenactments. Then they can head over to president square and honor the fight for independence and the founding fathers messages as they can take in the industrial revolution through the factory. Town of enterprise and even embark on a quote high-speed adventure through a turn of the century mill culminating in a narrow escape from its fiery vat of molten steel. Want to go on that. You could visit a faux ellis island and learn all about early immigration and its effects on national culture using the muppets for some reason at victory field. Kids and adults alike can celebrate aviation and the heroes of world war two where quote guests may parachute from a plane or operate tanks and weapons in combat and experienced firsthand. America's soldiers have faced in defense of freedom. There's the state fair section with classic roller coasters and ferris wheels with a vast background of rolling cornfields. And there's even an old fashioned baseball field. Where all can relive the early days of america's favorite pastime hop over then to the family farm which pays homage mosh to the working farm. The heart of early american families visitors see how crops are harvested. Learn how to make homemade ice cream or milk. A cow and even participate in a nearby country wedding barn dance buffet and all this sprawling americana included some other sections that raised some serious eyebrows. Native america depicted tribal life. Before enduring colonization quote guests may visit an indian village representing eastern tribes or join a heroin lewis and clark raft expedition through pounding rapids and churning whirlpools. But here's where the controversy really got cooking in regards to the civil war section disney imagineering and park designer. Bob weiss made the mistake of announcing that quote. We want to make you feel what it was like to be a slave or what it was like to escape through the underground railroad as you might imagine. The pushback was swift and damning with environmentalists working against the one hundred eighty acre endeavor outside of dc and with academic historians launching a group called project historic america one of the group members. Historian david mccullough said disney's america quote would be an appalling commercialization and vulgarization of the scene of our most tragic history. An i would deplore it an article that ran in the nation. Rebuked disney's poor history on american truth calling it mickey mouse history disney's ceo at the time. Michael eisner thought the park could bring emotional stories of the past alive for the kids of today and he didn't think the criticism was fair quote. I sat through many history classes. Where i read some of their stuff and i didn't learn anything. It was pretty eisner would defend the park by telling reporters that they had spent one hundred thousand dollars on historical advisors trying to get the stories right but regardless the growing project historic america which would eventually include famous documentarian. Ken burns took out a full page ad. In the new york times with title quote the man who would destroy american history. The pushback had seriously surprised. Eisner who would say years later quote. I expected to be taken around on people's shoulders. He has since expressed regret over some of these comments. David mccullough who was then the president of the society of american historians said of the project quote. We have so little left that is authentic that is real and to replace it with plastic. History is a sacrilege eisner's response quote. The first amendment gives you the right to be plastic a couple months later three thousand people would reportedly march on washington chanting things like. Hey hey ho ho disney has got to go with one sign. Reading mickey didn't three the slaves learn the truth again and it's song of the south with songs for a nation. The picture on hollywood is talking about new walt disney full length technicolor. Hit you thrilled and a gay. Hot bogging stories based on tales of uncle remus on. Plays your town. This wasn't the first time that disney encountered racial controversy while in their own is attempting to do the right thing. A song now synonymous with the disney. Spirit itself zippy dude. A- was first introduced. The jolly voice of uncle. Remus the storyteller of the nineteen forty six box office smash song of the south combining live action cartoon characters song of the south would inspire many people's favourite. Ride at disneyland splash mountain by popularizing. The black folk stories of brea rabbit. The film follows a rich young southern white boy visiting his grandmothers plantation. Where he befriends a black boy in tattered clothes who shows him a more fun less buttoned up way of living eventually leading him to uncle remus. Who tells him stories and teaches him some nice lessons and does appear a lot like a slave living on a plantation. Though disney's intentions were to soften relations between the races. All of it is very much in line with that. Happy slave trope that was so popular in the antebellum south with the stories of enslaved people smiling whistling joyfully and gratefully serving their captors. Who always treated them with kindness and respect. The disney company was quick to point out that their intention was not to show a time in southern history where slavery was still legal but instead to show a plantation just after the civil war at a time when the enslaved had officially become hired help make no mistake. However there wasn't anything notable in the actual film to confirm this to the audience. No date flashed across the screen and regardless of the specific date. It certainly showed a very fantasized sanitized version of race relations just like what disney would do decades later to the story of pocahontas. Unlike nineties ceo. Michael eisner disney was not unaware of the potential fallout from song of the south with disney. Publicist vern caldwell writing to the producer. Pierce pierce that quote. The negro situation is a dangerous one. The negro haters negro lovers. There are many chances to run afoul of situations that could run the gamut all the way from the nasty to the controversial. It's almost as if these nasty people who were criticizing this wonderful. Disney movie had a shared belief that a company that made its billions off of otter. Fantasy couldn't be trusted. To tell us the truth. This innocence disney wanted to create had to be by virtue of itself accompanied by ignorance. Folks hits to see. Gosh you sure are sweet just like many. Let's talk about this. American god mickey mouse because lord knows the professionals of all stripes in hopes of understanding his massive impact on culture have broken this pleasant rodent down to his very atoms. We can refer to an interview with a seriously influential. Disney employees and decades long official portrait artist of mickey john hench called the guru of disney design and actually an dedicated hindu he saw the well-meaning cultural obsession. Like this quote. There's power in that kind of arrangement of circles round forms are definitely more friendly. They recall a mother's breast and a pregnant torso and a baby's face and other good things. He even talks about agent fertility symbols. That look like mickey mouse. Harvard biologist stephen jay gold wrote the mickey is likely expressing a classic evolutionary theory that we are naturally prone to having our hearts melted by the features of infants which then aids and the drive to care for and protect. Our young big is a two big head with shelby little cheeks and a little button nose and floppy silly little movements. We love them. And this doesn't just apply to our own young. We actually want to protect the young of other animals to and thus we are obsessed with them. This is evidenced by the internet which is about ninety percent kitties puppies and little goats and little piglets and stuff that jungle book thing is true. Animals do sometimes adopt stray infants of other species. Babies really are taken in by packs of wolves and raised as their own in fact. The little puppies We taken have been disney. Five for eons. Starting as snarling wolves with human selecting the cutest sweetest wants to breed until they finally became eternal babies teacup poodles the good characters the animals that children the enchanted or the cute fide adults in the wonderful world of disney always rely on these infantile traits and they seem to hook us every single time there are also biological feelings of powerlessness that come from not being able to help cute things and in the case of disney help the cute things were watching through this screen. This may be part of y when we watched toy story three where the animated toys hold hands and accept their deaths together in an incinerator. We weep audibly behind our three d. glasses in the crowded movie theater. You know what i mean and disney guru. John hench certainly knew what he was doing when he was creating this disney world. Psychologically speaking quote color is one thing people respond to it has its roots in very primitive times game was more plentiful when there was color than in winter time. So we respond to that. Another related theory to this theory on cuteness can also help account for disney's unprecedented success. One called super normal stimuli that we talk about in our episode called poison. Halloween candy in the first experiments conducted to test the theory of super-normal stimuli researchers set up fake nests for a group of songbirds ones that contained eggs. That looked like their own but were much more overblown much brighter with much larger spots. The team watched the songbirds choose to take care of the fake eggs over their own. These eggs were so large in fact that the birds slid off when trying to sit on top of them only to climb on again and slip off again and then climb on again. Their own living eggs left untouched. In their boring and dreary old nests decades of experiments on different animals have shown similar results and psychologist deidra bear. It has written about how super normal stimuli can express itself through the super-normal taste of junk food or sitcoms like friends where the characters personalities are. What is super normal. It's why we love theatre and the movies with these blown out characters and this blown out plot in these blown out settings and we definitely have to mention our super super obsession with superhero movies here in the good old usa. Biologists think this phenomenon may be a result of eons of evolution that is valued ideal mates and usually those that are bigger brighter and express. More energy are seen as the superior ones disneyland and the disney vacation of america and america at large have been popular topics of european philosophers. French philosopher. Jean baudry yard used disney to talk about his theories on the similac. Cra and hyper reality. What he calls the simulate crumb is essentially the replacement of the real with copies of the real with simulation. Similarly hyper reality is a state where our consciousness can no longer distinguish reality from a simulation of reality. Illusion is a general of the universe. I would and but this hyper reality seems to be becoming the norm now. Not the exception hyper reality is a lot similar to what we call the las vegas. Adult disneyland is deemed into areas. Too you can get so wasted. You can act like a kid again and you can enter into that sloppy imagination. You can take a gondola ride through the venetian where an admittedly really cute man. In a striped shirt lazily ores at the boat. And then serenade you. You can watch a whole pirate show at treasure island with water explosions and daring sword fights and you can enter a replica of the egyptian spinks. Live out your three-day stay in a flashy carnival with a midway and rides and all and despite these childlike themes. Las vegas is a place for the imagination. Even things as boring as highway shopping centers seemed to be pointing to something other than themselves in the style of southern california mexican storefront or a pastel suburbia or a european market nearby. The mall boasts authentic soda fountain with big burgers fries an immersive trip back to waltz. Beloved nineteen fifties even small notable things. Our gas fireplaces are wood paneling everything pottery barn our well kept lawns our fake plants that recreated habitat for tropical fish at the dentist's office. Look around there is so little. That is real. That isn't at least in some way. A plastic replica. Our fashion trends are recycled from the past again and again and again and the hipster culture of the last ten years has really been cultivating a themed existence. You're an old tiny barber. This week or a seventies guru dripping and beads a nineteen twenty s fem fe towel or a nineteen ninety s grungy depressive or maybe a blue collar worker sleeves cut off chugging. Pbr and house just last week for me. Have you ever seen a place of particular natural beauty a place with beautiful nostalgic architecture or a wonderful abandoned house a place that makes you think this reminds me of disneyland or maybe a rare sunset. The makes you hold your own cat in the air. Like graffiti and sing scream. The butchered language of the opening song for all to hear it really is getting harder and harder to distinguish whether art mimics life or life mimics arc and weather. We care and whether it's important at all our long march into softness and sweetness as a culture can be a problem sometimes to be sure. But i think it's also what propelled us toward all the advancements that we've seen for civil rights because you have to be soft to care back to disney's america for a second clearly. This was a pretty bonkers idea. One thousand nine hundred ninety s culture and certainly our current culture would not have accepted but disney heads. Michael eisner and bob weiss did have some interesting intentions that are worth mentioning eisner was quoted as saying of the slavery representations quote. We are going to be sensitive but we will not be showing the absolute propaganda of the country. We will show the civil war with all. Its racial conflict. Weiss said quote. We're going to deal with real issues and the diverse population of this country as it was defined through struggles. So you'll see some pretty rough dealt with in this park as well as a lot of fun things you would expect to be a part of one of our parks. You will not see mickey mouse walking around in the civil war reenactments. Because he doesn't belong there. An eisner promised to honor quote the gritty reality. But of course as the park's general manager said quote we don't want people to come out with a dour face it is gonna be fun with a capital f over the last few years. There's been a loud and powerful movement to no longer disney fi. Our history by ignoring the brutality. That's marked this nation forever to no longer disney fi our present to actually see what the structural inequalities are doing to our most vulnerable children and adults into no longer disney fi our future into a simple technological utopia instead see clearly the potential for catastrophes. We haven't been trying hard enough to prevent as pushback. There's now an equally loud movement to honor a far more plastic patriotic past present and future. Those who want to keep it cute no matter what. A lot of people do that little girl. I saw at disneyland. The happiest place on earth. America's own waking dream was not laughing in the blessed outland of imagination. She was in full on tantrum mode. Sociologists and psychologists have pointed out to that our historical infantilism mission has also caused adults to take on the less cute parts of being a child impatience explosive anger good versus evil mentalities a difficulty with nuance a prolonged sensitivity and a fantasy complex that can often choose flashy conspiracy theories over boring logical backs. That french philosopher. Jean baudry yard said it. this way. Quote disneyland is presented as imaginary in order to make us believe that the rest is real that little girl i saw at disneyland was choosing violently the super normal disney fide fantasy over the real. She was literally slapping the truth out of mid air and now the former president that celebration florida voted to elect has finally been banished from the magical kingdom But the ghosts of a very different fantasy world that he constructed still hot this american mansion now in two thousand and twenty one somehow truth must become has rewarding as fantasy. I believe that it is as a former fantastical thinker myself who had to undo disney fi. So many of my beliefs with all it's possible terrors and all its exceptional. Ancient beauty reality is as rewarding as fantasy but disneyland is also a truth. Somehow more american than america itself expressing the fantasy of who we were who we are and who we will become. It will never be possible to find the irrefutable truth. But i think we all know how it feels when we get a little closer when we start to wake up from our american dreams and from our own all probably never stop making my personal pilgrimages into the disney world. But while i'm there i'll pray to the long-term softening of our culture and the empathy that's moved us forward with each new generation and all pray to the plane human joy of fantasy. That are very. Dna can't help but love that. I certainly can't help but love. But all light candles for the darkness to the gritty. Reality the ghosts who do not come alive again to dance with abandoned all sing a hymn to for the fantastical beauty of an actual butterfly landing accidentally on a big bright plastic flower and then clumsily moving through the air searching for a real. this was american hysteria. Next time on the show. I'm excited to announce that we are going to be hanging out with sarah marshall from you're wrong about and why our dad's we are going to be discussing all things dark. Disney it's going to be a fun one. We are on social media on instagram. At american hysteria podcast and on twitter at a mayor hysteria. If you love our show and you especially love me then consider becoming a patron of our show. You'll get a full extra podcast. The comes every two weeks called. Walk with me where all gonna walk by myself or with someone else to all kinds of different places talking about all kinds of different stuff but a little bit more philosophical a little bit more personal what we've called guided meditations for people who do not like guided meditations. You can find the link to our patriotic in the show notes. If you can head over to apple podcasts and leave us a review. That's a really easy and free way to support us if you like what we do and us to keep doing it. American hysteria is written produced and hosted by me chelsea weber smith sound designed by clear comma studios research and co writing by reilly smith voice acting by will rogers and co produced by miranda zickler. Thanks as always for listening in. May you always find someone another prince or princess or anyone in between who knows the same songs as you and will wail them with you out of key until you reach a spiritual ecstatic state. Have a great week We're going again. We all enjoy a little mysterious and on the new podcast. One strange thing. That's just what you'll get every other week. One strange thing presents forgotten stories from america's news archives. They all have something in common a single. That can't quite be explained on. Laura norton join me on one strange thing and you'll hear about bizarre events that unfolded in our country's local newspapers but never made it much further than that no matter the place or the people one strange thing brings you stories. That are very real and just a little otherworldly. Subscribe now on apple podcasts. Or wherever you listen.

Disney america walt Walt walt disney mickey mouse chelsea weber donald duck Elias disney snow white and pinocchio bob weiss eisner Steamboat willie Michael eisner stimpy and our adult cartoons army david mccullough the new york times jim crow
Episode 171: Creating Branding Videos With Ease

Marketing Above All

11:34 min | 1 year ago

Episode 171: Creating Branding Videos With Ease

"They won't catch why from the chicken wing capital of the World Buffalo New York. You're listening to the marketing. Above all podcasts your source for all things well marketing and total world domination. This is marketing above all. And this is your host Michael. Hey there and welcome to episode one hundred and seventy one a continuation in many many part series of marketing business from scratch in. Were going through everything. Step BY STEP BY STEP. We've come a long way in the process. we just went through how to get the website design and then get the content produced the focus. Today is around video and then how to leverage those videos to then produce other pieces of content. And why this is going to be a really important strategy to start now before you start some of the other tactics that we're going to talk about in the near future so video content in particular is the best content that you could produce for this new child-care business and the reason it's the best is that while writing content and images and things like that is helpful nothing can hold a candle to video and whether that video is done live or it's video that has done prescheduled or things with iphones and we'll talk about some of that but I'm not GonNa get into all the logistics of. Here's the exact camera to use the video strategy that I want you. To think about is more around branding this business. And when you're opening up a new business and again we're leveraging the childcare example branding and getting your name out there is absolutely essential and it's a much better play and you're going to get much more action in progress and comments and shares with putting video out onto social media and other places. Then you would simply by putting out press releases in different things like that. So here's what I want you to do with videos and kind of how to start the process so the disclaimer. That I'm GONNA give you. Is that part of this is not my strategy so I always give credit where credit's due but then the other part is something that I've been using for quite some time so the first thing that I'm GonNa want you to do is to create nine videos might be single. Michael Are you crazy? I haven't even created one video. So what the heck am I gonNA create for nine so while I said I'm not GONNA get into video equipment? The good news is this can be done using an iphone android natural lighting. If you have it or you can buy some diffused lighting. There's plenty of lighting and all the different local places or on Amazon for example. Improve your lighting. And I'm a big fan of the road. Wireless microphones and I can put a link in the show notes. That's all that you need to start to move this strategy forward and these nine videos are meant to be engaging and they're meant to Kinda take people through the process of. Why are you doing what you do? How and what so? It's taking them through the awareness stage into the engagement stage and down into a conversion that leads to either a tour virtual tour. A phone leads something along those lines and this was started by gentleman named Dennis. You Great Guy of shot a bunch of videos with him he created this guy. Three by three video grid in. It's my favorite strategy for starting branding and a really cost effective way so the first three videos will come back to more logistics in a second to the first three are all going to be awareness. Driven videos the Y. Videos the second three videos videos four five six there the engagement videos or the how and the final three are the conversion videos or the what so nine videos and they're all meant to be short videos that allow people to move forward in the process so awareness the first step and this is the most important step with a new business is to create awareness. So they need to be the Y. Videos start with why and this is. This should be your passion in stories and hey everyone. I'm starting this childcare centre. Here's why I'm starting this childcare centre. I have kids and I wanted to have a great place for them to go. Give that whole story. This is the story stuff that we talked about earlier. As well you could refer back to your earlier days for example and you could talk about the first time that you took your kids to the preschool or to the childcare center and talk about how that experience Kinda help drove you into starting business awareness. Videos story driven videos. There's always gonna be stories or multiple stories about how this child care. Center IS COMING TO FRUITION. And by relating the story those families are they're going to develop an emotional connection with the y of the business. They're gonNA WANNA then connect on a deeper level with your upcoming brand so these videos than are there really around helping those parents understand. Your business develop a relationship and just start to relate. It's all about building that relationship. So you could shoot those. With your iphone short videos and then in future episodes. I'm GonNa tell you where you're going to run them but you're going to run them on places like facebook ads for example where you're going to get really low cost branding engagement. The next three videos are all about engagement. So were designing these so that you can start to share your expertise online. You Wanna be able to record a how to video and maybe that's how to stop a baby from screaming how to sanitize toys like you. WanNa be putting out helpful content rather than this is how you engage with our center that this is helpful context gonNA be kind of put out so that your audience is really gaining a positive connotation about you and your brand and it's going to help them be more receptive to future interaction. So you're gonNA share tips ideas tactics how to deal with stress as a parent. I mean different things like that. So those sets videos are the ones that most people don't WanNa do. Those are absolutely critical to get to the next final three videos and that is about the what. So what do you offer? So we've got a new child care center were opening an Xyz time for example. So you can finally start to talk about promoting your services you can talk about scheduling the tour. For example you can run specials. You can offer founding family discounts and all those different kinds of things so you're able to then transition people now. Here's the piece. It's a little bit technical but we'll go go over this again in future episodes but you WanNa make sure that when someone watches your first wife video. They're then going to see the other videos and then be able to start getting nudged to videos so you WanNa make sure that people are seeing the videos can have in sequence and you WanNa make sure that as prospects are consuming those they can then continue to kind of. Go down the pipeline. So they're able to see the. Why the how. And then finally the what videos and you're able to leverage different tools technology and things like that so I love to see these short one minute. Ninety seconds on the high side so great place to start and these videos should be unique. They should be different. They shouldn't be a continuation. So you're creating the three different live videos and you're you're able to test kind of which story is performing the best you don't need. Fancy lights are graphics sets things like that. I mean literally smartphone in just a minute of inciteful content that set. And what I want you to do then as you start to get in the zone of producing these is that you're then able to get more comfortable with shooting more content. And you can start to do more branding videos and you can start to do more helpful tips and look at doing facebook. Lives and things like that but I want you to do these videos. I saw nine short videos. That you'll have that we can then start to get out of the universe and start to get your brand out there in already in pre swiftly start to drive phone calls in Leeds. Well well well before. Your childcare center is open tune back in America for the continuation as always. Thank you for joining Michael Eisner signing off. Good morning good afternoon and good night. Thank you thank you for listening to this episode of marketing. Above all get out there make a change and take some action and hey don't forget to leave a five star review until all your friends. This is the greatest marketing podcast ever ever. If we look forward to seeing you here tomorrow.

Michael Eisner facebook New York Amazon America Dennis Leeds Ninety seconds one minute
Episode 177: Securing Local Influencers

Marketing Above All

11:10 min | 1 year ago

Episode 177: Securing Local Influencers

"The cash from the chicken wing capital of the World Buffalo New York. You're listening to the marketing above. All podcast your source for all things well marketing and total world domination. This is marketing above all. And this is your host Michael. Hey there and welcome to episode one hundred and seventy seven. Today's topic is this. Mommy bloggers facebook groups and all of that good stuff. This is our multi part continuation. I believe were seventeen episodes in for this series on marketing business from scratch and again in this case where marketing a childcare center. So now we're getting into the tactical elements and the episode yesterday. One seventy six. I had you put together and start launching your citations in today's episode. You'RE GONNA get a little bit gorilla you're going to go and do some guerrilla marketing so guerrilla marketing is time energy imagination and outside the box ideas to produce better marketing results. So I'm aiming for you to do some of the things that are just going to take time versus a lot of your money but if you've got the resources to open up a childcare center. I'm sure that you have the resources to do some marketing. So what can you do with Mommy? Bloggers facebook groups and all these little influencers so influence or marketing has really been gaining traction traction and a lot of times when people think of influencers they think of like the crazy. Kardashians were like. We're GONNA be paying these instagram models to do stuff that surely is not the case. Were looking for micro influencers that have a following that. You'd want to tap into so in this case. I want you to look for Mommy. Bloggers and or some of the mom blogs that are just kinda general to your city and then from there I want you to start finding the mom facebook groups or the mommy meet ups some looking for you to make a list of what are all of the different places that your potential target personas are hanging out online and what I found is that were guardless of the niche. And again we're focusing on child care. But regardless of the niche people are coming together on facebook groups all the time all the time so there are mom groups in pretty much every single city. There's mommy bloggers that are pretty much in every city before recording this episode. I already found eleven different blogs that are being written by MOMS in the Buffalo New York area for example. In all that I'm looking for you to do is to initially start commenting and just interacting with the Admin on the facebook group a little bit comment on some of the blog posts that these mom bloggers are putting together. And you just want to get your name out there a little bit. I just want you to be getting a little bit. More known in that particular community and one of the best ways to get known is to just answer questions give feedback so people are talking about particular topics you can chime in and give some feedback if you have some insight into that particular topic and I'm not looking for you to initially start talking about that. You've got a childcare center. That's going to be opening up in six months all that I'm looking for you to do for the first month or so is just start to become an active participant. Share some of the posts that these local mom bloggers are posting. Share them on your social media comment on their stuff. Ask questions start to join some of these different facebook groups and looking for you to look across all the different digital initially but you will also look for offline but digital platforms initially again meet up groups instagram groups instagram filings rather pinterest. I have seen the best success with facebook groups in particular hall. That you're looking to do is start those relationships. That's all that I want you to do. I now as you start to nurture those relationships then you're going to pivot your strategy a little bit. What I want you to do is to send a message to the Admin on the facebook group or the facebook page. I want you to send an email or phone call to that. Mommy blogger that you have been following the last month or two and commenting on his or her stuff. I want you to start to move those relationships forward and because that you've built some goodwill they should know your name. It shouldn't be a cold call or a cold email. They should have been senior name and even if they don't know you personally. Oh Yeah I recognize you. You've been coming in and putting some some really good stuff out there. And I'm want you to say something like this. Thank you ever so much for cultivating this great group of people. It's been a privilege to be on this group. I'm really enjoying it so I wanted to reach out and just let you know that. I'm actually opening up a childcare center in the next six months and I didn't know if you'd be open to a conversation about maybe some fun ways to work together or collaborate look forward to hearing from you so what. I'm looking for a response. To look like is obviously yes. But a lot of times that you're gonNA find. Is that these bloggers who facebook groups are not making any money. They're just doing it because they like to do it. And and just kind of the goodness of their heart. And then if you say well we can collaborate or do different things like that. You can then steer the conversation based on how things are going on the phone. You want to get them off email on the phone or zoom call which is even better to build a new video and I tend to be very open ended with my questions and I kind of let them take me down the path. Because you don't want to do is just start to have the call when you say well. Can I throw a one hundred dollars a month at you in be a sponsored post or something like that? I want you to have them talk more. What's your vision for this facebook group? How can I better help you? And then you start to steer the conversation towards benefiting you a little bit more and you just bridge the gap. You start to just talk a little bit about well. Maybe we could do this or maybe we could do that. if I gave you a little bit of money with that help you do some giveaways or you could offer to do some giveaways you could offer to produce more content you just you want to keep it very open so that you're not coming out and saying yeah. I'm GONNA give you a five hundred dollars a month for advertising and they were thinking Jesus I just want you to give away some free t shirt so start those conversations as you start to do them. You'll get better but I will tell you that if you can infiltrate so to speak some of these local mommy facebook groups for example you could fill your center pretty rapidly from just this one traffic source alone. Now we're obviously going to do a lot more. Because I don't like taking things to chance when your money is at stake but this is definitely one great asset to have in your arsenal so you WanNa make those lists of all different groups pages blogs podcasts. Anyone that's talking about can be those moms for example or dads and then you're gonNA stock them for about a month and contribute and just add value. And then after that time you're gonNA reach out personally and then start to cultivate a relationship over the phone zoom to see how you can collaborate a little bit more. This strategy is deadly effective. That applies to any niche in any industry. Get out there and take some action Michael Eisner signing off. Good morning good afternoon and night. I'll see you back here to you. Thank you for listening to this episode of marketing. Above all get out there make a chain and take some action and hey don't forget to leave a five star review and tell all your friends. This is the greatest marketing podcast. Ever ever we look forward to seeing you here tomorrow.

facebook Michael Eisner instagram New York pinterest six months five hundred dollars one hundred dollars
Episode 207: Generating & Managing Reviews For Your Business

Marketing Above All

10:59 min | 1 year ago

Episode 207: Generating & Managing Reviews For Your Business

"They won't catch why from the chicken wing capital of the World Buffalo New York. You're listening to the marketing above. All podcast your source for all things well marketing and total world domination. This is marketing above all. And this is your host Michael. Hey there and welcome to episode two hundred in seven. Today's topic is all about generating ideally positive reviews for your business. And also what do you do when a negative review comes in or someone submits something to the better business bureau or puts in a formal complaint when I look at the whole process of review generation? Asking your customers reviews it can often be a pretty messy process? But I'm going to give you some strategies as to how you can legally and ethically generate these reviews and again. What do you do if something comes in? The just isn't favourable and that definitely is going to happen for sure so let's first look at in focus on generating reviews so this should be one of those processes and systems that you just have in your daily and weekly routine for yourself and for your staff so I would highly suggest you get some kind of software tool to really help facilitate this. We've actually built our own software tool but there are plenty of software tools out there like bird. I Dot Com for example and it really depends on the type of business that you're in and I guess how robust you would like these reviews to come in. There are some software tools one of which is called so tell us that really focuses more on trying to generate video reviews so again. There's there's a lot of review generation tools and software programs. The reason that I like to use a tool as it just it takes it from having to be a chore and from. Having to be this full-blown process to just being a little bit more streamlined. Within a tool. So that's step one. Is You want to get a tool and then you want to build it into your systems and processes so that. Ideally this is being done weekly monthly depending on the volume of the number of customers that you have if you're in a high turn business you're dealing with new customers daily then. You probably want to be doing this once or twice a week. If you're only bringing in a handful of new customers once a month you you'd be doing this once a month so it Kinda it really depends on the nature of your local business from there with these software tools. Thing that you have to keep in mind and this is where a lot of local businesses get themselves in trouble is that they have something in writing that says if you leave us a positive review we are going to give you. X. and that goes against all different terms of services and such for the different tools like Google for example facebook reviews Yahoo Yelp etc. You cannot incentivize someone to leave a positive review. The keyword there is incentivize. Now if I were to tell you I mean are people doing this day in and day out the short answer is yes so I will give you some more notes and things like that around this but the thing that I want you to look at is you can deathly encourage people to leave reviews so I would start asking for reviews. I would put things up on your website that make it easy for them to leave review so if you have that software tool they can click on it and easily. Leave a review and we'll talk about that process in just a second but I wanNA make sure that you get into the habit of asking and what you WanNa do with asking is simply say we'd love to hear about your experience so as long as you're not putting it out there that leave us a five star review where your basically subliminally telling them if you had a positive experience you better tell us about it and if not we really don't want to hear about it is long as you're being neutral you're following the different terms of service and you're as good as gold and you can make it easy so you can have The different links and things like that so that people can easily do that. So as long as you're not insinuating that they have to do something in order to get rewarded. Then you're fine now what I encourage you to do though. Is everyone that. Leave us a review again. You WanNa make sure that you're not putting leave us a five star review once a month you can put them in a drawing for a gift card to Your Business. You can do a gift card to Amazon. Or whatever else you'd like to do so it's simply would be saying leave us a review and you want to be driving them to the platform that you would prefer the review on so if you know that your business is largely google driven drive them to Google. If you're businesses more social you WANNA be driving them to facebook and again. That's the advantage of using a third party. Software tool is when they click on that link it can automatically direct them to the place that you're looking for that review on so put them into a drawing and that's just a way to encourage but not necessarily incentivize every single person so once a month everyone that leaves us a review. They're going to be entered to win. And we're GONNA give away this prize on the first of the month like clockwork. So that's kind of a little bit of the strategy around generating reviews now with these software tools. You can have it be connected to your customer Relationship Management Center so anytime you get a new customer a week later at kicks out an email for example you can integrated with text messages. You can integrate with voice broadcasts and different things like that. So there's a lot of really interesting things that you can to now on the flip side. What happens when someone leaves you a negative review whether it's a one star two three even a five star review but they give you a bunch of negative feedback so there's a lot of different ways so if they're leaving any kind of negative feedback in general. There's a process that I would recommend that you follow so the first thing is you. WanNa make sure that you are replying to that particular feedback with a non emotional response in his close to real time as possible. So even initially. If you're saying something along the lines of appreciate your feedback. We always enjoy hearing from our customers. Sorry to hear about your experience. We're going to look into this. Then you can at least show that you've taken some kind of action. You've heard their comment and you're going to look into it and really that's all the people are typically looking for is to be heard so that is step one step two. Is You WANNA go in and do a little bit of investigating of what actually ended up happening so as you start to then. Go through an investigate. What actually happened. That's when you can end up contacting the customer individually you can start to post a more robust reply if that makes sense but you. WanNa make sure that you're always keeping a non emotional tone and I'll be honest with you. I have gotten emotional with some of my customers if they've gotten me really heated for whatever reason and that's the wrong thing to do. You WanNA respond in a non emotional tone will look into it and then from there you just take whatever kind of corrective action that you feel you need to take but from a social standpoint. The goal is that you're just showing that you're replying that there's someone behind the company that it's not just as big conglomerate that you're actually there to listen and give feedback and you're hearing your customers you might say doesn't that crush our business anytime. Someone leaves a negative review. Not necessarily as long as you're showing that you replied and in a perfect world the person may amend the review in say well. I didn't have a great first experience. But the owner reached out and he or she ended up helping rectify the issue and a really appreciate that. They did that so sometimes people will update their reviews at very least they will add some more context. And then really what I want you to focus your time on is making sure that you're constantly generating reviews on a regular basis and ideally. You're doing a great job. So the positive reviews are going to easily outweigh any and all of the potential negative reviews. So that if you get a few negative reviews here and there you're showing that you replied but you're able to very quickly mitigate those potential reviews in terms of your score going way down so step one get a software tool step to put your systems and processes in place so that you're asking for generating these reviews on a regular basis and then from there. You want to make sure that you're just responding to positive and negative reviews. Hope you enjoyed today's episode like US share. It spread the love. Having one rest your. I'll see you back here tomorrow. Michael Eisner signing off. Good Morning. Good afternoon and good night. Thank you for listening to this episode of marketing. Above all get out there make change and take some action and hey don't forget to leave a five star review until all your friends. This is the greatest marketing podcast ever ever. If we look forward to seeing you here tomorrow.

Google Michael Eisner facebook New York customer Relationship Manageme Amazon
Episode 107: The Art of a Guarantee

Marketing Above All

12:05 min | 1 year ago

Episode 107: The Art of a Guarantee

"They won't catch why from the chicken wing capital of the World Buffalo New York. You're listening to the marketing. Above all podcasts your source for all things well marketing and total world domination. This is marketing above all. And this is your host Michael. Hey there and welcome to episode one zero seven. Today's topic is this. What do you guarantee so one of the things that I've learned over the years is that a lot of businesses have some type of guarantee or money back offer that they've got lots of different so to speak kinds of offers in the offers? Obviously our aim to help make the sales cycle a little bit quicker. They're aimed at helping mitigate the risk to the potential buyer in really just instill confidence but one of the things that I've really been realizing and learning over. The years is kind of two completely different concepts of the first one is that a guarantee in today's environment is pretty much necessary. And I've had lots of different offers but I will tell you that the offers that I have had an executed that have converted much better than others are ones that had some kind of guarantee the more risk that you can remove from the purchasing decision the better if you can clearly convey that if they are not happy they can get their money back. If they're not happy this is what's going to happen. You're going to have a much easier chance at closing that potential sale and I've studied lots of different businesses that have guarantees versus businesses. That don't have guarantees and I want to talk some types of guarantees and we'll just go through like we always do a couple of different particular niches and just so. What kind of guarantee could you actually offer? But I definitely have learned over the years that having a guarantee in some capacity has really become a necessity. It's not really optional anymore. Because it comes at a time when certain things religious become common practice so when something becomes common practice either your business has to have a really unique way to stand out from the competition so for example businesses. Like bed bath and beyond him. It's now common practice to have some kind of coupon so when you're shopping you're really not going to shop. Without the coupon so competing businesses can either go along with kind of the commonalities of what that industry and that type of business has become which is very coupon driven or they can take a completely different place in the marketplace. That whether it's just everyday low prices which I think is Walmart slogan or they can say that they're higher end and higher quality and they're not gonNA offer coupons and discounts and things like that but what I very quickly realized is that when a warranty is common practice in an industry. It has to be done. I mean think about buying a new vehicle. Are there any new vehicles at all that do not come with any kind of warranty? The answer is no not that I know of. I'm sure there's something but I bought many new vehicles and I cannot tell you where I've ever been told so when you drive us off the lot. Sadly there's no warranty or anything like that. You wouldn't be able to sell a a new car at those kind of prices and not have any kind of wear warranty. I mean you have to show that if something happens this is how you're going to help rectify the situation plain and simple no one. I've started to study. What guarantees seemed to work the best versus others? The ones that have converted. The best are ones that. Have some kind of money back guarantee so. Let's just talk about a couple of different industry. So I'm actually down in Florida this week. Satellite to look at different industries. And things like that. I'm encountering in a regular basis here more than I might be at home so pest control for example is huge in Florida and Sprinkler Service and pool service all the different kinds of home services of can of keeping insects out in your pool operating well on the grass green. So what kind of guarantees could you offer? So you've probably seen a lot of things like past free guarantee. So why couldn't you do past guarantee or your money back? Green Lawn guaranteed or your money back. Blue Pool guaranteed or your money. Back money back guarantees tend to work the best. Now the little asterix that I would provide you might be saying. Well how can we guarantee no pass and people are gonNA take advantage of it? And that's often where businesses minds start to go is. We'll someone's going to take advantage of it and candidly speaking. Somebody will try and take advantage of your guarantee but the lion share of people. They're not out to try. And get you for the guarantee for example. There's always gonna be that disgruntled customer that you're not going to be able to please. But again most people they're gonNA give you the opportunity to remedy the situation now. You can also have different Asterix's and here's what's included and what's not included but what I found is that the initial guarantee of how you're putting it in writing so if it's on your pest control trucks for example insect free home guaranteed that's insanely powerful versus insect comb guaranteed and then putting all the different. I guess terms and conditions. There's obviously always going to be terms and conditions and historically what you WANNA do. Is You want to be given the opportunity to remedy the situation before the guarantee has to come into play so if there's an insect in the house tea I mean did one bug get in. I mean I don't think I've ever seen a house in Florida that there's not at least one bug even when you have passed control services but you wanna be able to remedy this situation before you just having to give everyone their money back so think that peace through but what. I'm aiming for you to really start to hone in on his. What type of guarantee could you offer that either? A is drastically different and better than the competition or be just something that is just different and is GonNa Eight. And that purchasing decision I used to never guarantee top search engine rankings. And the reason that you we didn't guarantee it was because you really ethically cannot guarantee it because there's so many different factors but here's the other piece of the equation. There's two different things that are going to happen either. A you're going to be able to make sure that you're constantly performing so that the guarantee is never going to have to be requested. So if I know that my team can get you page one. Search engine rankings. Which I know that we can. We simply cannot guarantee a timeframe could be a week could be six months. I believe we have a year to execute that particular promise. So either you're GonNa hit it in just constantly. Be On your game or be you're gonNA miss it all the time we're see you're gonNA miss it every now and then and the ones that. I really want to focus on our see the ones that you might miss it every now and then because most businesses they definitely can operate on their game but something is GonNa happen every now and then and this is when I mentioned earlier in this episode of the two different things that I've seen this is the other one businesses that offer guarantees but then those guarantees and putting them out of business in. It's not what you might be thinking. Well everyone asks for their money back. That's not when I'm insinuating here. It's they offer a guarantee however the way that they handled that process is what will dry them out of business. So I've seen restaurants that offer guarantees and then there's a terrible banquet experience and then they refused to honor. Whatever they're guarantee was whether the guarantee was your money back if you're not happy another event for free or whatever it is and then someone calls you out on it and you don't deliver or you don't execute that is when things really start to go awry because that particular person or business is going to go all over social media the Better Business Bureau Yelp. Google and they're going to blast a reputation everywhere and those one or two bad reviews are going to be disastrous so a the intention of this episode is I say you need some kind of guarantee and in a perfect world has something to do with getting your money back if they're not happy but be you have to make sure that you have systems and processes in place that if and when someone calls you out on this you have a streamlined. Way To deal with this. You do not WanNa make people jump through eighty four different hoops to execute the guarantee. Think about all those times when you've been promised something and then you had to go through all these hoops and you just end up forgetting about it and then you get disgruntled and you end up leaving negative reviews if someone asks for the guarantee to be executed because you didn't perform execute with ease that particular process opened enjoyed. Today's episode on guarantees and executing those guarantees. Go out there. Take some action today. Michael Eisner setting off. Good Morning. Good afternoon and good night. See back here tomorrow. Thank you for listening to this episode of marketing. Above all get out there make a chain and some action and hey don't forget to leave a five star review until all your friends. This is the greatest marketing podcast ever ever ever. We look forward to seeing you here tomorrow.

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Ep 062: The Power of Gratitude

Marketing Above All

07:58 min | 1 year ago

Ep 062: The Power of Gratitude

"The cash from the chicken wing capital of the World Buffalo New York. You're listening to the marketing above. All podcast your source for all things well. Marketing and total world domination the nation. This is marketing above all. And this is your host Michael Neck so first first off I want to be one of the first people to wish you happy New Year. I really hope that twenty twenty is going to be the most prosperous US happy and healthy year that you've ever had to date and I hope at a small small small level. I'm able to help contribute to do that. Success this year I wanted to skew a little bit for today's episode on a topic that imminent fits him with marketing but not necessarily a one hundred percent so today's episode episode sixty two is all about the power our of gratitude. And I WANNA share a little bit more of my personal story with you and how I've used or haven't used the power gratitude and would impact that's made on my life and my business so twenty. Nineteen and several hundred years in in general have been a tough year and while we had some good success. There were just a lot of setbacks between We again call them. Members members leaving team members leaving Just lots of randomness both personally and professionally. And unfortunately I am. Don't have one of the traits that a lot of entrepreneurs have and that's what's the ability to to handle the highs and the lows extremely. Well I enjoy the highs but the lows often will take me lower and they'll throw off my energy my attitude I I really get out of his own very very quickly and like a lot of you and that's one of the reasons we are listened. This podcast is to learn. I go on a hunt to research things. So I'll read books magazines podcasts. Whatever it is to try and figure out how to manage my attitude how you improve my life how to quote unquote fix my happiness or get happier? And that's one of the top searched phrases like the secret to happiness and things like that haven't stumbled upon the perfect answer however I have have started using not religiously at the power of gratitude and where I found that it's been most effective in my hi day in my life is that if I do things number one I wake up earlier than I normally do and number two that I start my day off in a place of gratitude so rather than my normal cycle of I wake up and I usually grab for my cell L. Phone and I'll start scrolling through social media or emails that often then puts me into depending on what I find more more often than not not a great mood to start the day. 'cause you're reading negative. Stop negative news unfortunately cells. And that's what's all around us if I see an email cowhide wendy with that right now. That doesn't start my day off in the right perspective however if I start my day a little bit earlier earlier than I normally am use to so normally up around six six thirty but I've been trying to push that earlier and earlier and there's lots of books in the psychology the of this but There there's all notes around why getting up early. There's a whole book called the miracle morning elected stuff and in the miracle morning morning along with a lot of other teaching and programs and methodologies is to spend a few minutes in a place of gratitude and all that I've done is for a couple of minutes I've sat visualized some things that I'm grateful for and then written them down on paper even if they're the the smallest of things I mean I could probably tell you fifty times I've written down having hot water. Why would you be grateful for hot water her well? I didn't realize until doing research that most people don't even have how hunter so it starts to put you into a different mindset. It starts to put you into a place where you get to be a little bit happy. You're not thinking about all of the issues and challenges and setbacks and things like that that rather. You're grateful for this in this in this in this the days that I've started my from a place of gratitude sued. I will tell you that they've been more productive happier days. When I have not done this exercise today even being an example it throws is my day off a little bit because I get into firefighting mode rather than coming from a place of gratitude regardless of how good or how bad your year was was in two thousand nineteen a I want twenty twenty to be the best? You're you've ever had but regardless you have so so many things to be grateful for as do I and most of us take these things for granted. This isn't a MIA my high horse and in talking about I mean charitable contributions or anything like that but it it's rather coming from a P P A person to person human-to-human that there's always something to be grateful for and and I promise you that if you start to practice gratitude that it'll start to change your perspective it'll start to change your attitude the way that you operate with your team members the way that you write content with it you shoot content things like that and if you start getting stressed during the today there's lots of stress relief activities but I often will stop. I'll take a sheet of paper or my journal and I'll just right here are some things and grateful for for it. Stops me like that when I get from a place of all the sky is falling to. I'm grateful for having a nice warm shower shelter alter over my head food on the table. My team round me happy clients I mean it it. Changes your mindset in your mood quickly. That's all I've got not free today. Come from a place of gratitude try this out and report back Michael Eisner signing off happy new year. Happy Twenty twenty. Good morning good afternoon and good night. I'll see you back here tomorrow. Thank you for listening to this episode road of marketing. Above all get out there make a chain and take some action and hey don't forget to leave a five star Star Review and tell all your friends. This is the greatest marketing podcast ever ever. If where we look forward to seeing you here tomorrow.

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