22 Burst results for "Michael Eisner"

"michael eisner" Discussed on Techmeme Ride Home

Techmeme Ride Home

03:37 min | 2 months ago

"michael eisner" Discussed on Techmeme Ride Home

"Competition leads to better product at least the happier consumers and better products for consumers. So that's kind of where I said. You know, just building on that. It does occur to me that one of the questions that actually we need to be I guess contemplating is what is Tesla. What is Netflix? Because I think the way that I would respond to Brian's question and thought is if you are trying to turn a Tesla orange into a Ford apple and what I mean by that is like apples to apples or oranges to oranges. Tesla, as Elon talked about on the earnings call today, is so much more than a carmaker. In fact, that's like one of the things that is incidentally part of their business model. And that is the thing that customers obviously have a connection to. But they are getting into the insurance business, which is amazing margins, especially if you're able to track everything that your drivers are doing. And you know exactly what rate to give them. They're getting into the home electrification space. And solar and to energy. An amazing energy company. They have distribution for their superchargers. The thing he talked about today is apparently robots are going to be a big part of Tesla's future. And there are also, I guess, investing in autonomous taxis. And that's going to be enormously transformational. I mean, these are all going to say a lot of things. But I love you. I remember, I'm sure the high is still left over from yesterday. But my point is more about what is Netflix going forward. We're about to enter into world where augmented reality and glasses are fixated on people's faces. Presumably, if the experience is right, we know that Facebook meta has bet the farm there. We know that snap talked a lot about augmented reality experiences. So Netflix strikes me as a company that was bringing the Internet to kind of two dimensional moving pictures. And they don't seem to have a lot of immersive content experiences yet that suggests that in the next ten to 15 years, I'm going to be subscribing to Netflix in my meta quest or whatever Apple goggles might be. So given we're in this interesting moment, post pandemic, where maybe there's some correction going on in the market. Where do you think Netflix goes if they don't build these long-term kind of metaverse environments that you have these long running narratives that people can move in and out of in these immersive spaces? Or I mean, I suppose these new mediums don't have to replace the current mediums, but it does give me some pause or question about how much Netflix in the next Netflix model will be aligned with where content seems to want to go. I think the proportion. I think you hit the nail on the that is exactly it. It is if Netflix does not get into a place where it is creating the type of longevity within his own franchises and content that it can then rest on or continue to build on. It's been a really, it's been a big predicament. I will say, you know, I think one of the things I think about all the time is in 2003, Michael eisner, who was the then CEO of Disney, passed on marvel because he said to out of the box for us. It doesn't make his transfer Disney brand. You fast forward to 2011. Or so's in 90,009. And having mayor who was the chief strategy officer of.

Tesla Netflix Elon Brian Ford apple Facebook Apple Michael eisner Disney brand Disney
"michael eisner" Discussed on Fresh Air

Fresh Air

04:38 min | 4 months ago

"michael eisner" Discussed on Fresh Air

"The movies had not been released onto Chinese screens and Chinese authorities made it clear by doing so that if a studio made a film that angered officials, it was not going to be about punishing that studio, but it would be about punishing its parent company. And so suddenly it seemed like a lot more was at stake than just angering officials over the release of one film. So you can see how hard it must have been to green light a movie because you not only had to please like producers and funders and the studio. You had to please the studios. Parent company, you might not even know who the parent company was. Exactly. And I think there's another dynamic here at play, which is the executives at Disney, who, when they heard about this film, kunden didn't even know what it was. I mean, that's how that's how minor a priority it was to the C suite at the company. They had another issue which is that they knew if they canceled the production as the Chinese authorities had requested, they would have been tarred in the Hollywood community for squelching free expression for muzzling Martin Scorsese. They knew that they would have a lot of domestic blowback if they did that too. So they had to really thread the needle and what they ultimately decided to do was release kunden into theaters, but bury it. And so kundan was released on Christmas Day on four screens. And then when it didn't perform well, the Disney executives used that lousy performance to justify expanding it to justify not expanding it much further. And actually, despite, despite all their efforts, as I said, they still were banned in China. And the then CEO, Michael eisner, had to fly over to Beijing a year later and meet with officials and apologize. And there's a fascinating transcript that exists of his meeting with a Chinese official in which he says the bad news is that the movie was released, the good news is that nobody saw it. For movie executive to say that, is amazing. You know, good news, nobody saw the film that we made. Good news, nobody saw the film and we can get back to business here and sure enough, on that same trip, Michael eisner would introduce officials to his eventual successor, bob Iger, who would preside over the construction of Shanghai Disneyland, which is still open to this day. All of it had been threatened by the release of kunden, but when Disney apologized for their infraction and promised to never let it happen again, the walls came down and they were allowed back into the country. What are some of the early deals that were negotiated between American Hollywood studios and the Chinese government to allow American films into China, but only under certain circumstances. The primary deal was struck in 1994 and that started to allow ten films a year onto Chinese screens. And that hummed along for a while until 2012 when there was a significant expansion of that deal negotiated between then vice president Joe Biden and his counterpart Xi Jinping, who was not yet president of China, but was the heir apparent. Biden and Xi met on one of Xi's trips to the U.S..

kundan Disney Michael eisner Martin Scorsese bob Iger Shanghai Disneyland Hollywood China Beijing American Hollywood Chinese government Xi Jinping Joe Biden Biden U.S.
"michael eisner" Discussed on On the Road with Mickey

On the Road with Mickey

03:52 min | 1 year ago

"michael eisner" Discussed on On the Road with Mickey

"I works are inducted. Disney legends hey. Ceremony is held at the Disney legends promenade the sidewalk area in front of the disney studio theatre with michael eisner. Roy e disney presenting is nice. And you know what advice shan. Yeah congratulations happy. Anniversary street to them on their on the day they entered the legends program. And so you're absolutely right so fi because without those men and the work they did these back stories. Probably don't exist off tavano hot so all hat. Damn goodness gracious. Oh my goodness yes. Yes wow great got you. Don't have anything else. You're bad you're bad. Well it's my turn now isn't it. Yeah it is. And i'm going to win this. I have no doubt. I have no doubt no stopping day but now i'm going to win it out of spite because you said that my taste knee history was not much well cheesy cheesy and i was just teasing exactly. This is easy peasy. And i'll be sad if you don't get this. This character is a little girl with a big imagination. Okay she is incredibly curious. She was She is incredibly proper and well-spoken. Jane from tarzan no and she was raised in victorian england chain from tires. I don't know brenda. You got any guests. I'll ahead was either pollyanna or anesthesia. That's all i could think of. No i'm surprised. How old is she when you say a little girl. How old is she. I don't know. Tien england victorian england. Big immagination big is in the in the text big was it alison wondering how this is alice. I'll my god. Oh i didn't know where she was from. I didn't snap to where she was from. Oh my goodness wow curious. I should've gotten that. That's okay. it's okay. I have some digital. Yeah alice most likely comes from a wealthy family as she references. The privileges of the upper class and alice's name means noble and kind..

disney studio theatre tavano Disney michael eisner shan Roy Tien england victorian england brenda Jane alice alison england
Topps to go public through SPAC deal as baseball card company ventures into NFTs

MarketFoolery

02:15 min | 1 year ago

Topps to go public through SPAC deal as baseball card company ventures into NFTs

"Going to start with tops. yes tops. The company best known for baseball cards and bazooka gum is going public with mudrick capital acquisition. Corp so yes people. We have another spac on her hands. Michael eisner who used to be the person running the walt disney corporation is the chairman of tops. Eisner is going to remain in that position. You tell me. What can i interest you in a few shares of tops. Yeah i'm interested. You know chris. I sometimes make fun of so many that are coming out. We all talk about spanky stocks but to me this was because it gives you an entry into the collectibles market now there are some publicly traded collectibles companies funk. Oh comes to mind. They make those great bobblehead collectibles. You can purchase online or in stores but the opportunity to embrace to invest in baseball card. Collectibles is really neat. You know tops is not a small company more. It's been around for a decades sales last year. Rose twenty three percent year over year. Two five hundred sixty seven million bucks. This is going to be not an immaterial deal. The company will have about five hundred seventy one million cat in cash from the merger. I really like that. Tops is branching out into the most cutting edge type of collectible stare into. Nafta's non fungible tokens for those of you who are crypto enthusiasts. They have digital collectibles. I think last month. They introduced a godzilla. And if t collectible so this is not your father your grandfather's tops anymore. And this is what. I like about spags as much as i. I make fun of them personally. Sometimes they're giving you opportunities as investors opportunities to take part in sectors of the economy that we might not be able to aspects of introduced a lot of us to new avenues into alternative investments in the cloud cope. Collectibles market is an alternative investment avenue. That i've been interested for a long time.

Walt Disney Corporation Michael Eisner Baseball Eisner Corp Chris Nafta
"michael eisner" Discussed on Creative Innovators with Gigi Johnson

Creative Innovators with Gigi Johnson

04:47 min | 1 year ago

"michael eisner" Discussed on Creative Innovators with Gigi Johnson

"The company's money and half of my job was doing investor relations which is all the financial communications that accompany does for wall street shareholders and analysts and and things like that and they each for the speeches. I'll remember your with your writing. Michael eisner speeches all right and so it ended up being a great use of my english degree. Because i could write well but on my first day at disney almost always first day i was really interfacing with the senior executives of the company and helping them write their speeches for wall street and telling them what they what they couldn't couldn't say because of disclosure issues and you know working with the general counsel on what we could say publicly what we weren't saying publicly and At the same time. I was learning how to invest. I mean on my first day disney. I was responsible on some level for almost one billion dollars of investments and this was just the craziest career transformation. I could have ever imagined because this is like nineteen thousand nine. I'm doing this and then in back in one thousand nine hundred six. I was trying to be a writer and all this all well. Stephen was getting sicker and sicker interesting. Some of the core parts of your of your story but but also isn't a crazy financial time so you know. Eighty nine was the chelsea crisis. If i remember correctly that we're heading into Financial challenges we through financial challenges and It wasn't necessarily a smooth easy time to hear chris. Manage the cash balances a major top corporations. Right disney was growing gangbusters. At the time it was only really four or five years after michael eisner joined the company and so everything was growing by leaps and bounds in nineteen eighty. Seven was the big stock market crash in october. That was twenty percent decline in one day. That's still the biggest decline ever in history. And that was that shook the markets and then as we got into nineteen eighty nine and nineteen ninety. That was the first financial crisis which was mostly commercial real estate related but it did drag the whole country into a recession and that was the backdrop of getting hired into disney and then getting pushed put into this really treasury is about the best finance job that you could have in any company to have it in a growth company like disney was literally like winning the career lottery and i'm enormously grateful and thankful for it. At the time. I happened to me. I didn't even know what had really happened. All i knew is i had a lot of work to learn how to invest stocks and bonds and real estate alternative investments and to write all the speeches for all these very very Famous see famous people..

Michael eisner Stephen michael eisner twenty percent october disney one thousand one day nineteen thousand nine first day english each chris chelsea crisis five years four nine hundred one billion dollars nineteen eighty wall street
"michael eisner" Discussed on Marketing Above All

Marketing Above All

09:44 min | 2 years ago

"michael eisner" Discussed on Marketing Above All

"And outside the box ideas to produce better marketing results. So I'm aiming for you to do some of the things that are just going to take time versus a lot of your money but if you've got the resources to open up a childcare center. I'm sure that you have the resources to do some marketing. So what can you do with Mommy? Bloggers facebook groups and all these little influencers so influence or marketing has really been gaining traction traction and a lot of times when people think of influencers they think of like the crazy. Kardashians were like. We're GONNA be paying these instagram models to do stuff that surely is not the case. Were looking for micro influencers that have a following that. You'd want to tap into so in this case. I want you to look for Mommy. Bloggers and or some of the mom blogs that are just kinda general to your city and then from there I want you to start finding the mom facebook groups or the mommy meet ups some looking for you to make a list of what are all of the different places that your potential target personas are hanging out online and what I found is that were guardless of the niche. And again we're focusing on child care. But regardless of the niche people are coming together on facebook groups all the time all the time so there are mom groups in pretty much every single city. There's mommy bloggers that are pretty much in every city before recording this episode. I already found eleven different blogs that are being written by MOMS in the Buffalo New York area for example. In all that I'm looking for you to do is to initially start commenting and just interacting with the Admin on the facebook group a little bit comment on some of the blog posts that these mom bloggers are putting together. And you just want to get your name out there a little bit. I just want you to be getting a little bit. More known in that particular community and one of the best ways to get known is to just answer questions give feedback so people are talking about particular topics you can chime in and give some feedback if you have some insight into that particular topic and I'm not looking for you to initially start talking about that. You've got a childcare center. That's going to be opening up in six months all that I'm looking for you to do for the first month or so is just start to become an active participant. Share some of the posts that these local mom bloggers are posting. Share them on your social media comment on their stuff. Ask questions start to join some of these different facebook groups and looking for you to look across all the different digital initially but you will also look for offline but digital platforms initially again meet up groups instagram groups instagram filings rather pinterest. I have seen the best success with facebook groups in particular hall. That you're looking to do is start those relationships. That's all that I want you to do. I now as you start to nurture those relationships then you're going to pivot your strategy a little bit. What I want you to do is to send a message to the Admin on the facebook group or the facebook page. I want you to send an email or phone call to that. Mommy blogger that you have been following the last month or two and commenting on his or her stuff. I want you to start to move those relationships forward and because that you've built some goodwill they should know your name. It shouldn't be a cold call or a cold email. They should have been senior name and even if they don't know you personally. Oh Yeah I recognize you. You've been coming in and putting some some really good stuff out there. And I'm want you to say something like this. Thank you ever so much for cultivating this great group of people. It's been a privilege to be on this group. I'm really enjoying it so I wanted to reach out and just let you know that. I'm actually opening up a childcare center in the next six months and I didn't know if you'd be open to a conversation about maybe some fun ways to work together or collaborate look forward to hearing from you so what. I'm looking for a response. To look like is obviously yes. But a lot of times that you're gonNA find. Is that these bloggers who facebook groups are not making any money. They're just doing it because they like to do it. And and just kind of the goodness of their heart. And then if you say well we can collaborate or do different things like that. You can then steer the conversation based on how things are going on the phone. You want to get them off email on the phone or zoom call which is even better to build a new video and I tend to be very open ended with my questions and I kind of let them take me down the path. Because you don't want to do is just start to have the call when you say well. Can I throw a one hundred dollars a month at you in be a sponsored post or something like that? I want you to have them talk more. What's your vision for this facebook group? How can I better help you? And then you start to steer the conversation towards benefiting you a little bit more and you just bridge the gap. You start to just talk a little bit about well. Maybe we could do this or maybe we could do that. if I gave you a little bit of money with that help you do some giveaways or you could offer to do some giveaways you could offer to produce more content you just you want to keep it very open so that you're not coming out and saying yeah. I'm GONNA give you a five hundred dollars a month for advertising and they were thinking Jesus I just want you to give away some free t shirt so start those conversations as you start to do them. You'll get better but I will tell you that if you can infiltrate so to speak some of these local mommy facebook groups for example you could fill your center pretty rapidly from just this one traffic source alone. Now we're obviously going to do a lot more. Because I don't like taking things to chance when your money is at stake but this is definitely one great asset to have in your arsenal so you WanNa make those lists of all different groups pages blogs podcasts. Anyone that's talking about can be those moms for example or dads and then you're gonNA stock them for about a month and contribute and just add value. And then after that time you're gonNA reach out personally and then start to cultivate a relationship over the phone zoom to see how you can collaborate a little bit more. This strategy is deadly effective. That applies to any niche in any industry. Get out there and take some action Michael Eisner signing off. Good morning good afternoon and night. I'll see you back here to you. Thank you for listening to this episode of marketing. Above all get out there make a chain and take some action and hey don't forget to leave a five star review and tell all your friends. This is the greatest marketing podcast. Ever ever we look forward to seeing you here tomorrow..

facebook instagram Michael Eisner New York pinterest
"michael eisner" Discussed on Marketing Above All

Marketing Above All

04:06 min | 2 years ago

"michael eisner" Discussed on Marketing Above All

"Be able to record a how to video and maybe that's how to stop a baby from screaming how to sanitize toys like you. WanNa be putting out helpful content rather than this is how you engage with our center that this is helpful context gonNA be kind of put out so that your audience is really gaining a positive connotation about you and your brand and it's going to help them be more receptive to future interaction. So you're gonNA share tips ideas tactics how to deal with stress as a parent. I mean different things like that. So those sets videos are the ones that most people don't WanNa do. Those are absolutely critical to get to the next final three videos and that is about the what. So what do you offer? So we've got a new child care center were opening an Xyz time for example. So you can finally start to talk about promoting your services you can talk about scheduling the tour. For example you can run specials. You can offer founding family discounts and all those different kinds of things so you're able to then transition people now. Here's the piece. It's a little bit technical but we'll go go over this again in future episodes but you WanNa make sure that when someone watches your first wife video. They're then going to see the other videos and then be able to start getting nudged to videos so you WanNa make sure that people are seeing the videos can have in sequence and you WanNa make sure that as prospects are consuming those they can then continue to kind of. Go down the pipeline. So they're able to see the. Why the how. And then finally the what videos and you're able to leverage different tools technology and things like that so I love to see these short one minute. Ninety seconds on the high side so great place to start and these videos should be unique. They should be different. They shouldn't be a continuation. So you're creating the three different live videos and you're you're able to test kind of which story is performing the best you don't need. Fancy lights are graphics sets things like that. I mean literally smartphone in just a minute of inciteful content that set. And what I want you to do then as you start to get in the zone of producing these is that you're then able to get more comfortable with shooting more content. And you can start to do more branding videos and you can start to do more helpful tips and look at doing facebook. Lives and things like that but I want you to do these videos. I saw nine short videos. That you'll have that we can then start to get out of the universe and start to get your brand out there in already in pre swiftly start to drive phone calls in Leeds. Well well well before. Your childcare center is open tune back in America for the continuation as always. Thank you for joining Michael Eisner signing off. Good morning good afternoon and good night. Thank you thank you for listening to this episode of marketing. Above all get out there make a change and take some action and hey don't forget to leave a five star review until all your friends. This is the greatest marketing podcast ever ever. If we look forward to seeing you here tomorrow..

Michael Eisner facebook Leeds America
Is Bob Iger back as Disney CEO? He abruptly resigned from the helm in February

KCRW's Hollywood Breakdown

04:35 min | 2 years ago

Is Bob Iger back as Disney CEO? He abruptly resigned from the helm in February

"I'm Kim Masters and this is the Hollywood breakdown. Joining me is Matt Felony and Matt. We've talked about Disney a lot lately because Disney is one of the most all companies are exposed to this this disaster from this pandemic and the apparent absence or inability of our leadership to the White House to figure out how to address it but Disney is as we've talked about hotels theme Parks Bob. Iger resigned abruptly. It seemed to many people including me as CEO staying on his executive chairman in February And you know this is just the strangest thing because there was just a an article that Ben Smith at the New York Times wrote in which he says that Bob Iger has now having said that he was handing the reins to Bob Capex the head of the theme parks making him. Ceo THAT BOB. Eiger has now basically resumed running Disney are. I don't know about you. I haven't seen any announcement of that or any kind of indication that there's been a change in leadership it seems important to me. It's a huge public company and a very difficult moment and and yet you know in the same column He. This author. Ben Smith says Bob Eiger has took his eye off the ball and was more worried about his legacy. But now he's back sort of like Hallelujah. I sort of feel like what really happened here because this narrative is making no sense to me and there's a lot of why whether Bob really planned that resignation as CEO and then came back. I'm there's nothing in this world that will make me believe that was planned. Yeah it's interesting because Disney clearly not clearly but some might say. Disney was responding to that article when they put out a release a few days. Later saying that Bob Shape back the other Bob Who was elevated to the CEO position in February is joining the board of directors? Which many had said was planned all along but I think the indication there was. You know the new Bob is actually in charge. It's not the old Bob. Even though the whole Bob seems to be you know giving his strong advice and being involved in these major decisions literally saying like I'm back he's like a signaling in an email or something to this journalist that he's back and I'm like what but go on. That's the question you do have someone who has decades of experience at the Walt Disney Company there in that executive chairman position and probably feels a little bit of remorse that he left this job right as the proverbial s hit the fan and a lot of people speculated. That either did know what was coming when he did that. You know at the time. He stepped down. The Shanghai Disney park had already closed due to the virus and many experts. Were saying. Listen this is a couple of weeks away from being a global pandemic. Even if the American government wasn't saying so at the time the experts were and had that information many thought that that timing was abrupt and out of nowhere and then all of a sudden were in the middle of the biggest threat to The Walt Disney Company. In perhaps ever so. I think there's probably a little bit of remorse going on there and I think there's probably a little bit of Bringing the guy with the expertise to actually manage this very very difficult time. How about giving some clarity at? I wonder if the board didn't say excuse me. What did you just do? And how is this Bob? Shaping supposed to run the theme parks because as far as I know still no successor named for that. I mean they're closed but that's not like that doesn't mean there's no duties associated with that you know how. How is this guy now running the whole whole company? I you know I'm old enough to remember. When Michael Eisner having had a very supine board for a very long time finally had gotten enough people upset that the board turned around and ultimately dismissed him. So it's not that the board cannot be awakened in in a situation like this. I just find this to be an incoherent narrative and I've never seen such credulous analysis. I guess people who who who in the observer the media world and had had mickey mouse sheets on their bed when they were growing up or something. Because I don't think any other company would be getting the benefit of the doubt that Disney has gotten. Yeah I guess we'll see as this pandemic causes more injury to the company. How big a role. Eiger will ultimately play. That's delanie former editorial director of the Hollywood reporter. He joins me this Monday at one. Thirty on the

Disney BOB Bob Iger CEO Bob Eiger Bob Capex Shanghai Disney Park Ben Smith Eiger Bob Shape Michael Eisner Bob Who Executive Chairman Hollywood Kim Masters New York Times Matt Felony White House American Government
"michael eisner" Discussed on Marketing Above All

Marketing Above All

08:58 min | 2 years ago

"michael eisner" Discussed on Marketing Above All

"And this is your host Michael there and welcome to episode one hundred and fifty six. Today's topic. Is this direct mail at this very moment in time is literally on fire literally on fire. Now if you think about the nature of direct mail it is one of those up and down tactics that can be seasonal. It can be depending on just the Times in general. It's had really low response. Rates better rates. But I've been saying for the last six months. That direct mail in general has been improving as tactic. But what I've been looking at recently is just analyzing the behaviors of people that are literally stuck at home with the only thing to do is to really work and be with your family. Not that it's a bad thing but they don't have a ton to do. What are they GONNA do if they're not going out there not going all around town etc etc. Those little things like going and getting the mail become so much more impactful that they're kind of like a micro moment so to speak and because people are so bored they're literally going through and almost digesting everything that's in front of them so if you now know that you have a lot more of their intent of their attention at this very moment in time this is the perfect time for you to look at deploying a direct mail campaign and I will tell you some of the campaigns that I've seen as of late our complete miss. The reason that there were complete miss completely goes back to one thing that is the languaging and the market sediment so religion to the market sediment episode. If you have not listened to that if the message that you're sending is the same thing that you did last year it's not going to fit at this very moment in time. Plain and simple. It's not going to fit. Do not send it. I don't care if you have ten thousand fliers that are left over from last year. Save him for next year. Your messaging has to be on point so step one before you listen to the rest of this as make sure you listen to the market sediment episode and you get clear that your messaging has to be on point otherwise you might as well just burn the direct mail before you send it so when you've got your message down and I'll tell you one message that I thought was spot on perfect I have a couple of those mypillows. You've probably seen some of those infomercials the pillow that supposedly never like ghosts flat and you can adjust it etc etc and because I bought them. They San probably every other month essentially the same postcard. Which is the right thing to do. You don't WanNa keep changing the message. And they stay up with their frequency and I haven't purchased anything but the messaging that came in yesterday was vastly different. The message said something to the extent of It's a healthy pillow. You can sanitize it as much as you want. You can put it in the Washer. You can put it in the dryer. What other pillows can you do that with? They completely pivoted their message. And they didn't call out the crisis. The Corona virus or anything like that but they pivoted their message which actually got me to take action. Because I've been thinking of buying another one now that's just me. Obviously but if they know that people are going to be looking at their mail now more than ever why would you not want to turn up the heat so if you have a business that has the you've got something that you can offer that doesn't necessarily have to be a sale but at least at some kind of first step? I would encourage you to look at what type of direct mail you could do now. The beautiful thing is in the past. I've always suggested lumpy mail. So sending out mail. That has a Trotsky in it or keychain or a pen or something and it's not necessarily that you're giving away keychain but rather the piece of mail has a little bit of noise to it and people are like what the heck is this. It sparks curiosity but you can even get away with now doing some postcards with using a company like Postcard Mania. I'm a huge fan of literally just using regular envelopes and a one page letter for example. But if you now the messaging and you give them some kind of next step next action but here's the key. Here's the biggest thing to to all of this after you nail the market sediment and that offer piece is you need to have some kind of risk reversal. You need to have some way that they have an out. So example in some states landscapers are essential non essential varies state by State County by county. It seems which is beyond me. So let's say that you're I'll play out bowl scenarios your essential or you're not essential if I was considered essential. My direct mail piece would probably look something like let us take one of the hassles away from you during this crisis Normally we do ten percent. Were doing twenty percent off this year. And we're giving you your first month of free cuts or something like that. I'd give him an extra bonus And I call out something that ties into the sediment the second one is if you're deemed non-essential what I would do is put out something a similar mess similar message. But you'd have a section about We wanted ear spring clean up. And if you put a deposit down and if we can't get out there because you don't reopen will actually refund it Plus an extra five percent tour will refunded. Plus we'll give you a month of XYZ. People are very very nervous to spend money right now and it's not because they don't have it because there's so much uncertainty should they go by the car now or should they buy the car later? Should they do their own landscaping or hire a company that they've been doing for the last ten years like people are very cautious to spend anything right now but if you do a complete risk reversal or if you find a way to do something now which is kind of that? Hold down sell the up sell at the so that I did a few days ago. You're able to take whatever they spend now and then reinvest that so to speak into future products or services. So you might say. I know that you haven't done a spring clean up with us but if you do a spring clean up for four hundred dollars will come in trim all your trees. Polo your weeds. We're GONNA save you that stress because you have enough right now and we'll take two hundred of that dollars we're going to apply it to cutting your lawn which is essentially. GonNa give you the first month. Free like those kinds of things. The risk reversal. You you gotTA show how you're stepping up in helping. You gotTA show how you're doing that so my message free today is what kind of direct mail can you execute quickly? Not In three months but like in the next week or to get something out there. Get your message out there. Stay top of mind Michael Eisner sending-off good morning good afternoon and night. I'll see you back here tomorrow. Thank you for listening to this episode of marketing. Above all get out there Mak- change and take some action and hey don't forget to leave a five star review until all your friends. This is the greatest marketing podcast ever ever. If we look forward to seeing you here tomorrow..

Michael Eisner State County Trotsky
Disneyland is Closed. It's Only the Fourth Time in 60 Years.

Business Wars Daily

04:35 min | 2 years ago

Disneyland is Closed. It's Only the Fourth Time in 60 Years.

"Story about Disney and it's giving new opportunities to others as we'll discover later in the week we're to start by updating a story. We ran earlier this month about Disney CEO. Bob Iger stepping down. He handed the reins to Bob Shape. It who until then had been in charge of running the theme parks. We knew shape would face many challenges but even on March second when we first ran history no one dreamed of the obstacles. He would be facing. Today Disneyland closed. Its doors a week ago. Saturday as a production time the company planned to keep Disneyland closed through the end of the month. Disneyworld in Florida and Disney's Paris resort have also been close in Sunday march fifteenth. It's only the fourth time in Disney's history that the original California theme park has been closed since its birth in nineteen fifty five. The first time was for National Day of mourning after the assassination of President John F Kennedy in November nineteen sixty three. It stayed open every single day for the next thirty one years not closing again until the northridge earthquake shattered. The city's Com in Nineteen ninety-four. Even then it was only partially closed. The third closure comes as little surprise. Disneyland didn't open on September Eleventh. Two thousand one after hijackers attacked the World Trade Center and the Pentagon. Here's our story from March second about Bob? Agar's Legacy Bob Shapes Future Disney big news on February Twenty Fifth Disney CEO. Bob Iger step down from his post effective immediately. Yeah it had been rumored for years that the longtime well respected executive would retire sometime. But the announcement suddenness reportedly surprised employees and industry executives according to C. N. N. It also shocked investors the announcement on a random Tuesday. One analyst said was stunning. The share price sank on the news even more sharply than the rest of the market which was already in freefall because of Corona virus fears. Agar's replacement Bob Shaping twenty-seven-year-old Disney veteran. Since two thousand fifteen is run Disney's parks and resorts division. He'll have Gargantuan shoes to fill. Bob Eiger is known as a fearless risk taker a guy who believes in the motto. Innovate or die. He's been at Disney for forty five years. It took the reins from Michael Eisner. Fifteen years ago then Disney was turning a profit of two and a half billion a year according to CNBC. Today it's more than ten billion not surprisingly share prices followed growing four hundred percent over fifteen years of managing the house of mouse that soaring profitability is typically credited to iger bonus as chief executive. He made enormous bets. Acquiring Lucasfilm Pixar Marvel and last year completing a seventy billion dollar acquisition of Twentieth Century Fox. The result Disney films dominated the box office last year. Grossing more than ten billion dollars according to CNBC if that wasn't enough eiger led Disney into streaming TV sinking billions into creating Disney plus. The twentieth century. Fox purchase helped fuel Disney plus by giving it a huge catalog of content. So too did move to take back. Disney shows that had formerly licensed to net flicks. Now it's fierce rival. The strategy seems to be working. Disney plus launched only three months ago in November. The company says it now has nearly thirty million subscribers. I grew is also known as charismatic. Outgoing executive who loves to HOBNOB The Wall Street Journal says not so much shaping who the New York Times describes his blunt business like and devoted to making his numbers but also quote in love with all things Disney. He has even been known to chat with Disney characters. As he walks through the resorts on shaping watch parks and resort profits grew every year for five years in a row mostly double digits. According to the journal the newspaper credits. The growth. To expansion of the Parks Chafiq Lead. Disney's new star wars

Disney Bob Iger Bob Eiger Bob Shape Disneyland Cnbc Michael Eisner CEO Agar BOB Executive Parks Chafiq Lead Twentieth Century Fox Florida President John F Kennedy World Trade Center Paris Northridge California Theme Park
"michael eisner" Discussed on Marketing Above All

Marketing Above All

11:08 min | 2 years ago

"michael eisner" Discussed on Marketing Above All

"Hey there and welcome to episode one hundred and twenty five. Today's topic is this. How to capitalize on how to leverage and how to communicate on special events so yesterday was my birthday and I was shocked in both a good way in a bad way as to how few local businesses that I frequent on a weekly basis. Some of these even on a daily basis didn't capitalize on my birthday. Now the easy ones to think about our places like restaurants and coffee shop so those are given it and we'll talk through those but what if there are other types of businesses that either a they could leverage my birthday as a good opportunity to up sell or cross sell something but even more so if you take a step back and you put yourself in the shoes of your prospect or of your customers who is the most important person in their universe. Hopefully you don't hesitate. The most important person is clearly themselves so if you know that they're up there center of their own universe and birthdays are always a special day. They'll be a special day every single year until the person passes away and obviously some birthdays or even bigger than others. Thirty forty fifty sixty so all the typically up the tens but regardless a birthday is one example. An anniversary is one example. That anniversary could be the first day that they frequent in your business. The anniversary of them getting engage. I'm getting married. It could be the birthdays of their kids. What are all those special days so I want you to do is to make a list and then I wanna look what two completely different things? While they're both related I guess so the first thing is what did you actually have on your prospects and your customers so the chances are somewhat low that you have a lot of the ancillary details so when they got engaged or when they got married for example but the chances are pretty high that you at least have their birthday and if you're a doctor's office or a dentist office they're certain places like that that have medical type records that they're going to know the birthdays most likely of your kids so I want you to make a list of all the different dates or even just one day that you have both the second piece to this. Is that if you have none of this data and even if you only have a birthday when I want you to do is put a program in place that makes it easy for them to share this type of information with you in a non threatening way so you don't want them to think or know that you're going to be doing some marketing on those particular days. So I might do something fun like this so I'm just brainstorming. As as I'm doing this all of these episodes idea completely live. I put a couple of notes but I don't like the script them out because I like to see where they're gonNA go. And my favorite thing do is to actually brainstorm and strategize live and the other thing even listening religiously to the podcast. The show is that I started using a little wheel which allows me to pick a particular niche or niche on the fly. So you never know what business example. I'm going to use so to keep it interesting. I'M GONNA hit the wheel and see what niche throws at me. And then I'll give you a live example based on that all right so return back carpet cleaners so this is an interesting one might make a little bit challenging but I like a challenge. So let's the carpet cleaner. You have absolutely none of the details so you just have a list of prospects. Emails phone numbers addresses and customers. But you don't have birthdays. Anniversaries anything like that. The only other date that you would have would be the date that they had their carpet or furniture. Whatever they had treated with your service so the first thing that I would do is leverage. Whatever did I have so I would put together a campaign around happy anniversary and I would make it fun. People are going to get. What do you mean happy anniversary and the card? I wanted to be a card that you mail out physically not just a little email which is what most businesses do if they do anything at all. I want to the card to say happy anniversary and I wanted to. I mean a fun silly message so the gene elicit the anniversary Where we first met and you just kind of make it sound fun and interesting and you want to give them a laugh and maybe at the end of it you finally say well. This is the anniversary when you had your carpets cleaned so maybe the again the messages fun in the beginning and then it plays on. Now you can stop there or you can do one of two other things. The first thing you can do is you can make an offer which is what most businesses do. Here's a coupon for twenty percent off your service. So I'm okay with that but that's what everybody does. It's nothing new and interesting. I would much rather you enclose a five dollar gift card to not even one of the chain places like Dunkin donuts or starbucks but maybe find one of the local coffee shops that only locals know about and it's a five or ten dollar gift card. You might say well Michael. This is going to get to be expensive. And we're cleaning five ten places a day for example my next question to you is and how many times are they returning. If they're not returning very often and you know that they should be getting their carpets professional and cleaned once a year for example. And I don't actually know the frequency but I promise you that the chances are pretty darn high that if you send them a birthday card anniversary card some type of card and not necessarily make an offer but give them something completely free with no strings attached that they're either going to talk about it on social media. They're going to post a picture they're gonNA tag. You're cleaning company your carpet cleaning company. They're going to possibly send you a thank. You and I can assure you that they're going to call you when they need their carpet cleaned. They're probably going to refer friends and family that five or ten dollar investment plus the card in a stamper to will be well worth it. It'll be much less expensive to execute that campaign than it is to get a brand new customer so I would leverage the data that you have as a step one step two is if you can make it non obvious you can start to collect data like email perks like email like birthday birthdate for example. But as I'm thinking this through I don't know of an easy way. Other than saying we would love to send you something on your birthday Would you be so kind to tell us the date of your birthday? That usually is the question asked but it's normally asked by restaurants bakeries coffee shops and places like that that lend itself to hey pop in and I got plenty of those yesterday I got something from Ihop and I got something from starbucks and in a variety of other things so I I surely got those but it just feels hand and it just doesn't feel authentic as a local business owner. You can be insanely authentic and I want you to be one step ahead if not ten steps ahead of your competitors. I promise you that your competitors may be sending birthday greeting cards if they have that data but I can guarantee you that they're not giving anything away for free guaranteed. There are a lot of local businesses that I invest or spend a lot of money with and I can tell you that. Not One of them sent me anything for free other than the chains starbucks. Here's your free coffee. I hop stop in and get free pancakes things like that. But what are the other local businesses that completely I don't WanNa say botched? Because they didn't botch it but rather lost that opportunity. They lost it opportunity to take their relationship to another level. But I want you to do that. I want you to take that relationship to another level. Get OUT THERE. Take some action. Today have a wonderful rest of your day Michael Eisner signing off. Good morning good afternoon and good night. See Back here tomorrow Pike. Thank you for to this episode of marketing. Above all get out there make a change and take some action and hey don't forget to leave a five star review and tell all your friends. This is the greatest marketing podcast ever ever. Who We look forward to seeing you here tomorrow..

starbucks Michael Eisner Dunkin donuts business owner
Disney CEO Bob Iger Steps Down Abruptly

Business Wars Daily

03:54 min | 2 years ago

Disney CEO Bob Iger Steps Down Abruptly

"From wondering. I'm David Brown. And this is business wars daily on this Monday march second big news last Tuesday Disney CEO. Bob Eiger stepped down from his post effective immediately. Yeah it had been rumored for years that the longtime well respected executive would retire sometime. But the announcement suddenness reportedly surprised employees and industry executives according to CNN. Especially since Agar's employment contract is up until the end of twenty twenty one it also shocked investors the announcement on a random Tuesday. One analyst said was stunning. The share price sank on the news even more sharply than the rest of the market which was already in freefall because of Corona virus fears items replacement BOB SHAPE ICK Twenty-seven Year Disney veteran. Who since two thousand fifteen has run? Disney parks and resorts division. He'll have Gargantuan shoes to fill. Bob Iger is known as a fearless risk taker. A guy who believes in the motto in by. He's been at Disney for forty five years. He took the reins for Michael Eisner. Fifteen years back then. Disney was turning a profit of two and a half billion dollars a year according to CNBC. Today it's more than ten billion not surprisingly share prices followed growing four hundred percent over Eiger fifteen years managing the house of mouse that soaring profitability is typically credited do bonus as chief executive. He made enormous bets. Acquiring Lucasfilm Pixar Marvel and last year completing a seventy billion dollar acquisition of Twentieth Century Fox. The result Disney films dominated the box office last year. Grossing more than ten billion dollars according to CNBC if that wasn't enough eiger led Disney into streaming TV sinking billions and creating Disney plus the twentieth century. Fox purchase helped fuel Disney plus by giving it a huge catalog of content. So too did I moved to take back. Disney shows that it had formerly licensed Netflix. Now it's fierce rival. The strategy seems to be working. Disney plus launched only three months ago in November. The company says it now has nearly thirty million subscribers. I group is also known as charismatic. Outgoing executive who loves to HOBNOB The Wall Street Journal says not so much. Pick who the New York Times describes as blunt businesslike and devoted to making his numbers but also quote in love with all things Disney. He has even been known to chat with the Disney characters as he walks through the resorts on Capex Watch Parkson Resort. Prophets grew every year for five years in a row mostly at double digits. According to the journal the newspaper credits the growth expansion of the parks shape lead. Disney's new star wars attractions and the five billion dollars. Shanghai Disney resort but also to what the Journal calls strategic cost cutting parks visitors. Were flat last year. But revenue and profits increased as shaping high ticket prices. During high traffic days. Bloomberg reported following the announcement. Social media was a buzz not just with questions about the abrupt news but also with complaints about unaffordable ticket. Prices Bob I toll. Cnbc and others that his plans to step down were widely known within Disney halls. Just not publicly his reasoning. He said he will become Executive Chairman for the twenty two months left in his employment contract and he plans to devote his time to bolstering Disney's creative content before he leaves the company. Nothing could be more important. As the

Disney Bob Eiger Executive Chairman Cnbc Executive Bob Iger The Wall Street Journal Twentieth Century Fox David Brown Michael Eisner Bob I CNN CEO Chief Executive Agar Analyst Lucasfilm New York Times
"michael eisner" Discussed on Marketing Above All

Marketing Above All

09:36 min | 2 years ago

"michael eisner" Discussed on Marketing Above All

"So Tick Tock is continuing to explode as a platform. I've done a couple of episodes so far on. Tick Tock and of giving you my insights but I still continue to get questions on is tick tock the right platform for my local businesses now. A good time Audi. Become Tick Tock famous so I I WANNA give you a variety of insights and what I'm seeing what's working and what's not working with. Tik Tok so the first thing that you have to keep in mind with Tik. Tok is that it's still a brand new platform. I mean not a platform that has been around for fifteen years and when I say brand new yes it was rebranded. In an IT's kind of in that infancy stage in the sense of. It's still trying to figure itself out in users are still trying to figure it out and what type of content is going to continue to play the best and all that good stuff so it's still a very very new platform and what I've always loved about. New Platform says yes. It's always a good time to kind of get in at the ground level while organic reaches really really high in that has been the big advantage right now of tick tock as that because it's so new and marketers haven't ruined it yet so to speak. They're really just focusing on allowing people to come on and just create content so it's perfect for people that have the time to be creating content in what I'm finding from a content standpoint. Is that the stuff that really is quote unquote going. Viral tends to be funny stuff. I mean dancing videos some motivational stuff. And we'll get back to that piece but not a ton of motivational stuff. More of just the funny stuff so what? I'm finding for people that are I. Guess Becoming Tick Tock. Famous that speak. Because that's always a question that I get. How do you make something go viral? How do you become tick tock famous? Really it's finding videos that have already become famous and replicating something very similar and then using really good hashtags mean. That really has been the secret for. Tick Tock like they're people that that are becoming tick tock famous by just looking at what are all the trending videos okay. It's this fun dance okay. I'm going to go do that dance. I'm going to use some Hash Tags. And then if you get featured in that little section where where? They're showing all these different people that you should go and take a look out all of a sudden you're getting one hundred thousand views for video and that stuff is happening all day every day. So becoming tick tock famous candidly at this point in time really. Isn't that challenging? And what I may do just for fun is embark on a journey. Can I do that from? Scratch document the whole process however the types of businesses that. This podcast is geared toward our our local businesses. So when I look at is tick tock the right platform for you. Should you get in now when the iron it is hot? And it's your ground level type of stuff. The answer that I continue to really push back on is in most cases. The answer is going to be no a- A lot of you are continuing to all. Why shouldn't they get in when the time it is is perfect you surely can however if? I then go. Look at your website in your facebook page. Instagram page and your youtube videos and your content strategy senior blog. Are All of those going to be like better than anything. I've ever seen. Are you consistently posting one? Two three four five times a week on your blog. Do you have ten fifteen videos a month going up on Youtube. Do you have three or four five posts a day on instagram with Great Hash Tags? Are you doing that stuff consistently what I found with business owners and again? I've got the same thing as that. You have that Shiny Object Syndrome. Because now you're you're hearing all about tick tock and any time that. I started getting emails and text messages from our clients that say. Should we be Tick Tock? I know that I it's everywhere and really quickly adopting because a lot of these business owners. They wouldn't know the first thing about talk but if they're hearing about it and saying should we be on it that I know it's starting to really hit the masses in for most of these clients. The answer that I've provided back is no and let me tell you why and it's not just do you have all those things. I just rattled off the top of their their game. I go where the attention is. And yes there. People that are extracting value by way of dollars. And things like that from Tick Tock right now but when I study and look at the types of content and the types of videos as of this moment it's funny stuff and fun stuff and yes. There is some stuff on motivation like I mentioned earlier. And there's some marketing tips and things like that. But let's say that you're a local dentist or local chiropractor and I've seen a lot of shows on youtube. There's one guy what are the heck. Did they call him? I crack addicts or something like that. I think is his channel and he's got millions and millions and millions of views on his chiropractic videos. And what's interesting for him? Now is that he is getting patients to fly in from all over the world just to experience. I mean an adjustment from him which to me just seems crazy because his market is is local to local market it. It's it's not a market all across the US. But now what he's doing is he's getting ads and making money from ads and all those different kinds of things. Sa- Tick Tock. It is still a very very similar channel in the sense of. You're going to get hundreds of thousands of views and things like that but those views are largely going to be from people all across the world rather than local if you're targeting local people as a local business. This is not the best platform to be investing your resources now if you WanNa play around in your spare time indecent fun videos and things like that more power to you but I would much rather see those efforts put into targeted videos. That can be then repurpose three four five six times for example. I'd rather see different types of things to actually help propel your efforts locally now the other thing that I can only tell you is the way that I always look at a platform is do. I have other clients that I've been able to make our why hard. Roi from in the local niche. And the answer for me right now is no. I don't have anyone that I'm working with anyone that I know of that. As a local business that is making money off of Tick Tock for their local business as of this second. So do you WANNA become tick tock famous. If that's the business that you want to get into go create some fun videos find. What's trending already get some good hashtags and it often will happen. It's very easy time to get in on that platform right now. But if you're a local business I still at this time. Can't justify telling you to get in on this platform heavy it. Just it doesn't make strategic sense. Hope you enjoyed today's episode. Hopefully if you want to go out and get ticked famous you can make that happen otherwise keep cranking on the tactics that work each and every day Michael Eisner signing off. Good morning good afternoon and good night. See You back tomorrow. Thank you for listening to this episode of marketing above all now get out there make a change and take some action and hey don't forget to leave a five star review until all your friends. This is the greatest marketing podcast ever ever ever. We look forward to seeing you here tomorrow..

youtube Audi Michael Eisner facebook US
"michael eisner" Discussed on Marketing Above All

Marketing Above All

10:59 min | 2 years ago

"michael eisner" Discussed on Marketing Above All

"Offers? Obviously our aim to help make the sales cycle a little bit quicker. They're aimed at helping mitigate the risk to the potential buyer in really just instill confidence but one of the things that I've really been realizing and learning over. The years is kind of two completely different concepts of the first one is that a guarantee in today's environment is pretty much necessary. And I've had lots of different offers but I will tell you that the offers that I have had an executed that have converted much better than others are ones that had some kind of guarantee the more risk that you can remove from the purchasing decision the better if you can clearly convey that if they are not happy they can get their money back. If they're not happy this is what's going to happen. You're going to have a much easier chance at closing that potential sale and I've studied lots of different businesses that have guarantees versus businesses. That don't have guarantees and I want to talk some types of guarantees and we'll just go through like we always do a couple of different particular niches and just so. What kind of guarantee could you actually offer? But I definitely have learned over the years that having a guarantee in some capacity has really become a necessity. It's not really optional anymore. Because it comes at a time when certain things religious become common practice so when something becomes common practice either your business has to have a really unique way to stand out from the competition so for example businesses. Like bed bath and beyond him. It's now common practice to have some kind of coupon so when you're shopping you're really not going to shop. Without the coupon so competing businesses can either go along with kind of the commonalities of what that industry and that type of business has become which is very coupon driven or they can take a completely different place in the marketplace. That whether it's just everyday low prices which I think is Walmart slogan or they can say that they're higher end and higher quality and they're not gonNA offer coupons and discounts and things like that but what I very quickly realized is that when a warranty is common practice in an industry. It has to be done. I mean think about buying a new vehicle. Are there any new vehicles at all that do not come with any kind of warranty? The answer is no not that I know of. I'm sure there's something but I bought many new vehicles and I cannot tell you where I've ever been told so when you drive us off the lot. Sadly there's no warranty or anything like that. You wouldn't be able to sell a a new car at those kind of prices and not have any kind of wear warranty. I mean you have to show that if something happens this is how you're going to help rectify the situation plain and simple no one. I've started to study. What guarantees seemed to work the best versus others? The ones that have converted. The best are ones that. Have some kind of money back guarantee so. Let's just talk about a couple of different industry. So I'm actually down in Florida this week. Satellite to look at different industries. And things like that. I'm encountering in a regular basis here more than I might be at home so pest control for example is huge in Florida and Sprinkler Service and pool service all the different kinds of home services of can of keeping insects out in your pool operating well on the grass green. So what kind of guarantees could you offer? So you've probably seen a lot of things like past free guarantee. So why couldn't you do past guarantee or your money back? Green Lawn guaranteed or your money back. Blue Pool guaranteed or your money. Back money back guarantees tend to work the best. Now the little asterix that I would provide you might be saying. Well how can we guarantee no pass and people are gonNA take advantage of it? And that's often where businesses minds start to go is. We'll someone's going to take advantage of it and candidly speaking. Somebody will try and take advantage of your guarantee but the lion share of people. They're not out to try. And get you for the guarantee for example. There's always gonna be that disgruntled customer that you're not going to be able to please. But again most people they're gonNA give you the opportunity to remedy the situation now. You can also have different Asterix's and here's what's included and what's not included but what I found is that the initial guarantee of how you're putting it in writing so if it's on your pest control trucks for example insect free home guaranteed that's insanely powerful versus insect comb guaranteed and then putting all the different. I guess terms and conditions. There's obviously always going to be terms and conditions and historically what you WANNA do. Is You want to be given the opportunity to remedy the situation before the guarantee has to come into play so if there's an insect in the house tea I mean did one bug get in. I mean I don't think I've ever seen a house in Florida that there's not at least one bug even when you have passed control services but you wanna be able to remedy this situation before you just having to give everyone their money back so think that peace through but what. I'm aiming for you to really start to hone in on his. What type of guarantee could you offer that either? A is drastically different and better than the competition or be just something that is just different and is GonNa Eight. And that purchasing decision I used to never guarantee top search engine rankings. And the reason that you we didn't guarantee it was because you really ethically cannot guarantee it because there's so many different factors but here's the other piece of the equation. There's two different things that are going to happen either. A you're going to be able to make sure that you're constantly performing so that the guarantee is never going to have to be requested. So if I know that my team can get you page one. Search engine rankings. Which I know that we can. We simply cannot guarantee a timeframe could be a week could be six months. I believe we have a year to execute that particular promise. So either you're GonNa hit it in just constantly. Be On your game or be you're gonNA miss it all the time we're see you're gonNA miss it every now and then and the ones that. I really want to focus on our see the ones that you might miss it every now and then because most businesses they definitely can operate on their game but something is GonNa happen every now and then and this is when I mentioned earlier in this episode of the two different things that I've seen this is the other one businesses that offer guarantees but then those guarantees and putting them out of business in. It's not what you might be thinking. Well everyone asks for their money back. That's not when I'm insinuating here. It's they offer a guarantee however the way that they handled that process is what will dry them out of business. So I've seen restaurants that offer guarantees and then there's a terrible banquet experience and then they refused to honor. Whatever they're guarantee was whether the guarantee was your money back if you're not happy another event for free or whatever it is and then someone calls you out on it and you don't deliver or you don't execute that is when things really start to go awry because that particular person or business is going to go all over social media the Better Business Bureau Yelp. Google and they're going to blast a reputation everywhere and those one or two bad reviews are going to be disastrous so a the intention of this episode is I say you need some kind of guarantee and in a perfect world has something to do with getting your money back if they're not happy but be you have to make sure that you have systems and processes in place that if and when someone calls you out on this you have a streamlined. Way To deal with this. You do not WanNa make people jump through eighty four different hoops to execute the guarantee. Think about all those times when you've been promised something and then you had to go through all these hoops and you just end up forgetting about it and then you get disgruntled and you end up leaving negative reviews if someone asks for the guarantee to be executed because you didn't perform execute with ease that particular process opened enjoyed. Today's episode on guarantees and executing those guarantees. Go out there. Take some action today. Michael Eisner setting off. Good Morning. Good afternoon and good night. See back here tomorrow. Thank you for listening to this episode of marketing. Above all get out there make a chain and some action and hey don't forget to leave a five star review until all your friends. This is the greatest marketing podcast ever ever ever. We look forward to seeing you here tomorrow..

Florida Michael Eisner Walmart Google Sprinkler Service
Abigail Disney calls out Disney CEO Robert Iger's astounding pay

KCRW's Hollywood Breakdown

05:28 min | 3 years ago

Abigail Disney calls out Disney CEO Robert Iger's astounding pay

"I'm Kim masters, and this is the Hollywood breakdown joining me as Matt Bellany of the Hollywood reporter, and Matt I think some people at the Walt Disney company in the upper echelons or having a breakdown Abigail Disney whose grandfather was Walt Disney's brother ROY has written an editorial following some earlier tweets calling out Disney CEO and chairman Bob Iger, four his astounding pay. He made sixty five million dollars in two thousand eighteen she points out that's one thousand four hundred and twenty four times the median pay of Disney worker, not the bottom rung the median pay. And you know, she is making a point that that is a bad, look, right, and immediacy ios have famously been paid much higher than their peers in the last couple of decades for many years, Leslie Moonves at CBS was the highest paid CEO corporate America this year. I'm betting David zaslov at discovery will likely be the highest paid CEO in America despite their stock. Doc, not doing so hot lately, but Disney is different. And it is a public facing company. Unlike any other has a relationship with people who go to the parks who see the movies who have a strong affinity for the brand. So the fact that Bob Eiger is making so much more money than the rank and file at Disney. Does mean something in does resonate. And we're seeing that in the media right now. Yeah, it's a Sarah symbol of income inequality. I'm old enough to remember. When begets father ROY who was waltz nephew led an insurrection against management at Disney and ended up ousting Michael Eisner, and you'd never seen anything like the magic of Disney name in that context. Mom and pop shareholders old people young people came to this shareholder meeting because they were fed up. Roy Disney had made the argument that you know, Michael Eisner had wreck the Disney magic. Now. This kind of a dark twist Disney hasn't really responded to this and Abigail. Disney tweeted yesterday. That she was getting some signals that Disney was looking for dirt on her. And I will note that Disney in the past banned the LA times for a period of time for reporting on its tax arrangements with Anaheim, which was a wild overreaction and would not stand. They came after the Hollywood reporter when we reported on John Lasseter claiming that we had four were forced to publish a correction, which did not happen as we pointed out in our story. This tends to be a little a little reactive in these situations. And they've put out some stats that show that they have raised the minimum wage at the parks, and they're doing things to lift up some of the lower level employees. But the point that Abigail Disney is making is that it's not just idir if the upper echelon executives at Disney were to forego some of their extremely high bonuses they could provide significantly meaningful compensation for the lower level at the company, and they just benefited from this. Massive tax decrease that the Trump administration past and instead of giving employees a one time bonus, which they did they could have raised wages. Yes. And I think they're not the only company in that situation. Thank you, Matt. Thank you, that's felony editorial director of the Hollywood. Reporter. He joins me this Monday at one thirty. I'm Kim masters, and this is the Hollywood break this season unless notes from KCRW how does it feel to be like a girl playing instrument is? Well, how's it feel to be a man asking the questions? I mean what? Had I said, no to this invitation from John Fahey, I would have for the rest of my life wondered what I had missed. We'll thinking about Billy Tipton at very interesting time because I don't know that young people and older people agree on the meaning of trans. I love you for the greatest, Sean. I love that. It is an unholy album made was holy methods. Hey, everyone. I'm just a hopper a music journalist and author and your host for season two of loss minutes. Unless notes relook at music's untold stories the season is packed. It's about legacies. How do they hold up? And how do they change over time disco say off the truly means beyond disco? Learn how decades on a song can find new meaning something different than when it was written. You feel like it's up defying women feel. Yeah. Now, fifty six, and it's freaking embarrassing embarrassing to seventeen years old. You can't just write it off as being settled. Here from pioneering women who've been written out of music's history. I get there and producer says, no, no, no, we're not doing your music. We have a script here. And we want you to do the sound. Plus find out what happens when we apply. Our twenty nineteen politics to nineteen seventy four songs, we didn't think about it as we were all band were out to the point. We just lived the music. The first episode of the season of loss notes arrives April twenty fifth. Subscribe now wherever you get your podcasts.

Roy Disney Abigail Disney Walt Disney Company Hollywood Walt Disney Matt Bellany Reporter Kim Masters Bob Iger Ceo Corporate America Leslie Moonves Michael Eisner CEO David Zaslov Bob Eiger Billy Tipton John Lasseter CBS Anaheim John Fahey
"michael eisner" Discussed on WNYC 93.9 FM

WNYC 93.9 FM

02:07 min | 3 years ago

"michael eisner" Discussed on WNYC 93.9 FM

"Isn't going to threaten that national identity. All by the came some of the opposition in the French arts community by hiring opera specialists to choreograph some of the attractions, but he was also viewed with suspicion at times from the other side of the. Disney. There were very few people that had lived abroad studied abroad, or spoke of foreign language from the Disney point of view. They were always concerned that I was going to be two French to European from the Europeans point of view. I was to American so I was sort of permanently stuck in the middle with each side. Wondering Michael Eisner was the CEO of Disney at the time and came to export the magic kingdom, but he drew the line at some of Bob's European inspired innovations. I wanted to serve beer and wine, which Disney never dies in the magic kingdom theme park in the United States in France, particularly there's a tradition of a glass of wine with a meal kept getting told. No. And Finally, I convinced my license that we should go to Tivoli the theme park in Denmark, and we flew up one night with James wife, and my wife Sylvie had a good meal in a restaurant. I kept saying Michael have nothing to lose. So as we're walking out. He says, okay, I'm still a little leery. But you convinced me, you can go ahead and sell beer and wine. Her restaurants, we walk outside and from a bar next door guy comes out drunk and froze up on the Manilow Blahnik shoes of Jane Eisner, and Michael turns to me, and he said, we are no longer serving beer and wine in the theme park. Subject closed just because some guy bar I don't have to change the policy, but we did. When the pop finally.

Michael Eisner Disney French arts Jane Eisner Manilow Blahnik Denmark CEO Bob Sylvie United States France James
"michael eisner" Discussed on WNYC 93.9 FM

WNYC 93.9 FM

02:06 min | 3 years ago

"michael eisner" Discussed on WNYC 93.9 FM

"Identity. Although the came some of the opposition in the French arts community by hiring opera specialists to choreograph some of the attractions, but he was also with suspicion at times from the other side of the Atlantic. Disney. There were very few people that had lived abroad studied abroad, or spoke of foreign language from the Disney point of view. They were always concerned that I was going to be two French or two European from the Europeans point of view. I was to American so I was sort of permanently stuck in the middle with each side. Wondering Michael Eisner was the CEO of Disney at the time and came to export the magic kingdom, but he drew the line at some of Bob's European-inspired innovations. I wanted to serve beer and wine, which Disney never does in the magic kingdom theme park in the United States in France. Particularly this tradition of a glass of wine with a meal, and I kept getting told. No. And Finally, I convinced Mike is that we should go to Tivoli the theme park in Mark. And we flew up one night with Jane, his wife, and my wife Sylvie had a good meal in a restaurant. A kept. Saying Michael have nothing to lose. So as we're walking out. He says, okay, I'm still a little leery. But you convinced me, you can go ahead and sell beer and wine. Her restaurants, we walk outside and from a bar next door guy comes out drunk and froze up on the mantle of Blahnik shoes of Jane Eisner, and Michael turns to me, and he said, we are no longer serving beer and wine in the theme park. Subject closed just because some guy bar I don't have to change the policy, but we did. When the park finally opened. Bob was.

Michael Eisner Disney Jane Eisner Bob French arts Atlantic CEO Sylvie Mike United States France Blahnik
"michael eisner" Discussed on KQED Radio

KQED Radio

01:45 min | 3 years ago

"michael eisner" Discussed on KQED Radio

"Although the came some of the opposition in the French arts community by hiring opera specialists to choreograph some of the attractions, but he was also with suspicion at times from the other side of the Atlantic. Disney. There were very few people that had lived abroad studied abroad, or spoke, a foreign language from the Disney point of view. They were always concerned that I was going to be two French or two European from the Europeans point of view. I was to American so I was sort of permanently stuck in the middle with each side. Wondering Michael Eisner was the CEO of Disney at the time and came to export the magic kingdom, but he drew the line at some of Bob's European inspired innovations. I wanted to serve beer and wine, which Disney never does in the magic kingdom theme park in the United States in France. Particularly the tradition of a glass of wine with a meal, and I kept getting told. No. And Finally, I convinced my license that we should go to Tivoli the theme park, and Mark and we flew up one night with James wife, and my wife Sylvie had a good meal in a restaurant. I kept saying Michael have nothing to lose. So as we're walking out. He says, okay, I'm sure a little leery. But you convinced me, you can go ahead and sell beer and wine. Her restaurants, we walk outside and from a bar next tour guy comes out drunk and froze up on the mantle of Blahnik shoes of Jane Eisner, and Michael turns to me, and he said, we are no longer serving beer and wine in the theme park subject to closed just because some guy bar. We don't have to change the policy, but we did..

Michael Eisner Disney French arts Atlantic Jane Eisner CEO Bob Sylvie United States Mark Blahnik France James
"michael eisner" Discussed on Recode Decode

Recode Decode

02:09 min | 3 years ago

"michael eisner" Discussed on Recode Decode

"I just finished working with the board of MetLife and wonderful CEO succession, there someone deeply knowledgeable of the insurance industry in retail where we've done the row Florencio the best by CEO that question is doesn't it to they need to be retailer and within retail to they need to be a merchant. So these questions of what is most important is. Absolutely central to this process. But in technology, it's really the typically engineer or not or the adult and around the often use it. Right. Well, that's when there's a early stage company that and I don't I don't like that. Parliament's? And by the way, I've seen some incredibly inspiring talented, very young people emerged to be inspiring leaders, and I've seen very season people be quite immature. So I don't know. He can so, but but in terms of in working for tech differently. You think it's not it's just that. It's just a younger industry. It is younger industry. The centrality of tech. The economy now is greater than it's ever been an as unite chatted about you've talked with that with your other guests the role of tech in society is changing and is under a lot of pressure. And that's big where's it going? That's one of the things. We'll we'll talk about. I think that fifteen twenty years ago. It wasn't the center of all the conversations Masset has become right, right? It used to be. I mean back in two thousand and four when when Michael Eisner was being succeeded at Disney to me that at the time that was the all and end all CEO succession process, right? And at Bob Eiger came in. It's the most incredible job. That was the be all and end. All today. You know, it's the big tech companies that are more the the old end all and you just look at by terms of market cap, and where the most valuable companies in the world. All right when we get back. We're talking with James Citra, and he is the head of is it CEO, you're the CEO practice. Yes. It's called Spencer Stuart when leading recruiting global executive recruiting firms, and he's recruited a lot of people in tech to their atop jobs and not just at the top. Also at different levels of the company, we get back..

CEO MetLife James Citra Michael Eisner Spencer Stuart engineer Bob Eiger Parliament Masset Disney executive fifteen twenty years
"michael eisner" Discussed on The Skinny Confidential Him And Her Podcast

The Skinny Confidential Him And Her Podcast

03:59 min | 3 years ago

"michael eisner" Discussed on The Skinny Confidential Him And Her Podcast

"Working for him. And Michael Eisner was the most powerful person in Hollywood yet. He felt intense envy for cats because cats was getting more attention than he was. So it's extremely extremely human. And social media is like this breeding ground for envy, because you're sitting there in your, you know, you're kind of happy in the morning, and then you get onto Facebook. And you see that your friend is in Bali and is taking a great yoga meditation retreat has just met this incredible person is flying off to to heat the next day. New damn I'm just sitting here. Eating my bowl of cereal. My life is nowhere news exciting. So you're that envy little thing, and he was constantly being triggered. But what you see on social media? And it's it's very dangerous. Charlie Munger said envy's the I think he said, it's one of the seven cents. That he sees. No using because you can't have any fun at it. That's that's a very good way of it's true. It is true. If you think about it, I was gonna so how do you combat envy? How do you rid yourself of it? I know it's such a natural thing in all of us. How do you originally? I admit that I feel it which I do, you know, like, you know, sometimes I go dam Ryan is getting more selling more books than I am. And I was his mentor. Ryan is doing well. Yeah. So I have to acknowledge it you feel it and not being denial. It's human don't don't beat yourself up. Everybody feels it people. You think don't feel it actually do? So just be becomes possible. With that. The other thing is let's say you envy, achieve came from a family that wasn't so good, and your friend has is really loving mother and you go cut down. I wish I had parents like that you envy them. Well, if you got to know them closer if you've got to spend time with that family. They. Wouldn't be as ideal as you think they are from a distance. What people have seems really good. But if you got close to it, you would realize that it's really not worth envy, they may be in Bali. But they're not having nearly as good a time as you as you are as we think they are and kind of wasting time they're not really going anywhere with their career. So realize that when you're feeling envy, it's unrealistic. What you're seeing the peop- the trigger new envy's off not in proportion to the reality. People aren't doing as well, they're showing you all the positive things on social media. But you're not seeing all their unhappiness said so just keep that in mind. Also instead of comparing yourself to better people to like, wow, Jesus I'm not making as much money to LeBron James, I can't slam dunk. So she has a problem with me 'cause I wished I was best play you and me both. Look at a people who were headed a lot worse than you. You know, comp- realize that you have health reasonably that. You'd probably have a decent job that you have friends and family and support in there people that are really miserable in this world look at all the homeless people in Los Angeles. If you want to rid yourself of envy, look at homeless people, you know, there's no need to feel envy for others. You should feel grateful for what you have the other thing is I tell you. This is a thing called Sean Freud, which means you take kind of joy in the pain of other people, which is a common human emotion. So someone that you kind of don't really like has bad news. He feel a little bit of pleasure about that. Right. So I want you to turn that around and feel the opposite. So when people have good news. You feel joy with them. So there's a word commit Freud. Which is the opposite of Sean Friday, you experience there joy, and you're very happy for them in its genuine, and you train yourself to be happy for the good things that happen to people instead of feeling envy..

Charlie Munger Michael Eisner LeBron James Ryan Bali Facebook Sean Freud Hollywood Los Angeles
"michael eisner" Discussed on The Skinny Confidential Him And Her Podcast

The Skinny Confidential Him And Her Podcast

03:27 min | 3 years ago

"michael eisner" Discussed on The Skinny Confidential Him And Her Podcast

"They do. And so you're going to be thinking about them all the time thinking about their nasty little comment. I had this person who, you know, my book came out and a good friend of mine she posted like she just bought the book and chump, but she's excited about it. This guy came in and said, sorry, Mr. green, I hate to blow your pretensions. But I read the concede in your book was so wrong. The second. I bought it. I went back and return and got my money back something like that. It was like what what the foot. Why are you doing this? You know? I mean, it's like a friendly little thing where in my friend is really excited. What what's the point in? It really got riled me up. And I had my whole thing is my strategies, you don't wanna have to think about their nasty comments. You want keep your mind clean and free of them. Because they they thrive on making you think about them obsess over it. So I locked his comment. And I just did whatever I could not look at that page again and just get it out of my mind. So you don't want. It's not that you wanna let them have free rein. It's it. You don't have to think about them, whatever it takes it. You have to think about them, unfriendly them, block them, whatever. What about envy in social media? How is envy impacting us as a society? Well, envy's a huge thing on social media. So I have a chapter on envy, and a something I've been writing about in a lot of my books because I think it motivates a lot more behavior than we realize. So in my research, I was surprised to see first of all chimpanzees our closest primate relative. Actually, there are noticeable examples Primatology have found examples of envy among chimpanzees where if one chimp is getting more meat or delicious meat than the others. This kind of some anger and resentment in another chimp go do something later on to get back at him while chimps feel envy. And then I looked into like our hunter gatherer ancestors hundreds of thousands of years ago. And they were envy was like the worst thing that could destroy the group from within. So they made it so that if anybody got gift they had. To immediately share it with other people. So that other members of the tribe wouldn't feel envious of them. So obviously envy has deep roots in our nature. You know, some of the greatest stories in the bible have to deal with envy. So there's something really really radical about that emotion within us. And what comes from is. You know, you're talking about being self aware. If you think about Dane and day out, how many of your thoughts revolve around comparing yourself to other people they have something you don't have. I have something. They don't have. You know, what you know? Why did they buy this car? Why are they going out with that person? Maybe it's better than my boyfriend or husband, blah, blah, blah. These other thoughts you continually comparing yourself to others than that's our social animal nature. And if other people have things that we don't have we feel pangs of envy, you know? And even successful people feel a lot of envy, you know? I. Talk in the book about Michael Eisner..

Dane Michael Eisner Mr. green Primatology
"michael eisner" Discussed on The Adam Carolla Show

The Adam Carolla Show

03:00 min | 3 years ago

"michael eisner" Discussed on The Adam Carolla Show

"So and we'll prove that in top secret. But anyways, so Mike talk Talk about. about Michael Eisner, who's the head of paramount at the time said, well, I can get you six on the air on ABC. And so we said, okay. Yeah. Hey, how about a TV show and the way I remember it? We thought about we failed to give that the twenty four hour test. We thought about it. And then the next morning, we call them up. And he said, no, we don't want to do. We don't want to do a TV show because you know, we we wanna do features. And he said, well, I already pitched it to him. And they said, yes. So you you have to do it. And we believed him so. You know, Craig today's you think about all these moments pass in your head. I I loved it. When Leslie Nielsen was talking to the guy down on the dock you want to get information from him, and he started like, maybe this member. Member of money back though, seems make me laugh that. In that routine? We did on stage. I saw also that a version of that. Which made me laugh outlining the water in the. Made me laugh in the TV version of that is the guy who's same guy like the shoeshine guy who had all who had all the information at some point. The guy needs information leaves and then Tommy Lasorda pulls up, and he wants to know who to start the six game and the World Series, or whatever it is. Right in each episode. We had somebody come on one time. It was dick Clark. Right. He asked him. How do you? How do you looks still young? And I have this special cream, and he gave them. Yeah. There were always a little guest cameo. So the Kentucky Fried movie how much of that cost. You remember the budget was for that? It was about six hundred fifty thousand do you know how much made or how it even work back then probably made about twenty or twenty five million and so return. Yeah. They and they weren't you know, it was United Artists theater circuit who, you know, put it out they distributed they put it in their own. Eaters. And so we made a lot of we had a lot of profit participation because they couldn't hide it fast enough. Same thing on airplane paramount didn't expect it to be speak it, and it was put into production as a what they call a programmer and villa distribution pipeline. And and so it's first week. Well, that was that budget was three point two million and it made its money back the first weekend at one hundred thirty on my screen. I mean overall who knows profit keeps growing, but three point two and one hundred thirty million that you you have the this'll help your memory seen. Always cracks me. A Frank driven is going to get them information down right now near do. Well. Well..

Michael Eisner dick Clark Tommy Lasorda Leslie Nielsen ABC Mike Craig United Artists Kentucky programmer twenty four hour