35 Burst results for "Media Market"
"media market" Discussed on Amazing FBA
"And that's why you should be using social media is because just like your small store on her down the block right? Who knows your name, who knows exactly what you want and can make a recommendations based on your history of you know, buying things from them. That's what you need to emulate online off. This is one of the reasons why I recommend using Facebook groups Facebook groups are amazing. Where a B2B company but we very much act like a BDC company because we have a Facebook group. Our customers have a direct access to the entire team including me. They can ask us questions about how to use a product they can tell us what's not working. They're very honest and it's called content masters by hellomaphie on Facebook and they can also tell us what features they want us to build and guess what time? Response to all of their comments. I will actually take my iPhone and I'll be like hey Sarah, this is an amazing. This is an amazing feedback. We are going to add this to our roadmap or it could be like, hey Bob. I totally hear you. I apologize for the inconvenience. We are on this taking quick video responses and submitting them as comments is another way of actually making sure the customer feels super super valued that this is that why you should be starting to use social media to amplify what you're doing when people come through your door, but guess what today they can't really come in 20 20 20 has been an interesting year a lot of the business Norms that we took for granted. They have to be translated to or you know moved over to the digital world and we're just amplifying that for the price of a cup coffee amazing. I'll have to say your passion for this entire business is infectious. I've started to feel much better about social media than I normally do but what I really love and I'd love to just for those who are listening thinking whether I'm not talking about Amazon every five seconds while I listen here's what I would say number one song What are the stupidest things in the world is to say that's a B2B company. I'm doing be to see because I'm selling fast moving fast moving consumer goods to product buyers on Amazon there for everything else is irrelevant. That's the dumbest thing. I mean this like you are smart enough to do B2B, but like me to see that's the first thing so learn lesson B2B guys, if you're wanting to sell direct to Consumer don't close your mind off. Second thing is so smart to have a Facebook group..
"media market" Discussed on Amazing FBA
"But who are quarantine you can do that as well within 5 seconds. If you scheduled a video on audio, whatever that maybe if your Fitness Guru a g 2 minute fitness course and they funnel them into your website, right? If you're a podcast owner funnel them into your episode that your record drop later this week. You could be on people's TVs or their speakers the echo dot or the original light goes within 5 Seconds. Oh, okay. So my head slightly spinning now, this sounds very exciting, but kind of slightly confusing a lot of feel like I sort of I'm forty-seven. So I'm probably the demographic that kind of does not really get a lot of Social Media stuff like this cuz it's very Millennial sort of focused and then some of it I'm on all the time and like Facebook and I do kind of get it but okay. So let's back out a little bit from some of the detail and will will die off. To some of it. So who is this for them? Who is this made for Kim already mentioned. It was for social media managers now, it's for anyone who's doing content Creation in the broader sense. I guess social media as a kind of subset of consecration right despises what I'm say seeing it but who is one of the best use cases for this and let's keep it reaches Ecommerce Focus if we can absolutely let's have a store owners in general right if you had a retail establishment overnight bag, you had to either pivot or you have to shut down your doors. There are no two ways about it and pivoting included restaurants became grocery stores restaurants became online delivery hubs, right, you know store owners that had you know things that they were sent so selling tangibly they open up an e-commerce store. They opened up Shopify or they got a woocommerce store up and running where they, you know signed up on Amazon and.
"media market" Discussed on Amazing FBA
"I've got a confused myself and everything else played it but broadly speaking the 10K Collective is stuff for established Amazon and e-commerce sellers an Amazon. Amazing FBA is for those who are still working their way through the early stages. I think today's guess is going to be interesting for both sets of people off. Today's guess is Arjun dry fresh from New York City via The Wonder of the interwebs founder and CEO of hello, which is a smart marketing dashboard for Underdog marketers a k a s m b a k a i think it's small and medium businesses. Right? So first of all Arjun warm, welcome to the show great have you here. Thank you, Michael so much is truly an honor and I definitely will promise to visit London. It was on my list to pack visit the summer but obviously covid-19 changes on my itinerary but Berlin Paris visiting Paris again, and in London are definitely on my list, although you want to be slow in visiting London a friend of mine's just came from New York to visit London and she has to quarantine 14 days not even allowed to leave the house actual property a plan. So not at the time recording in late September 2020 not advisable. So that's why it's great to be in the business online based because we can bypass all the physical restrictions that are so awful for so many businesses. So first question then hello Wolfie and usual title. Obviously a smart dog. Dim dashboard but specifically what is hello in a nutshell. So again, my name is origin like Argentina without the Tina. I you know founder of hello fee which is a smart marketing dashboard design or we like to say underdog marketeers. Now, there's a difference between marketer and there's a difference between Market tier one is actually more about driving revenue and as you know, for small businesses that I've been trying to figure out what the heck to do in the last couple of days a couple of weeks couple of months in terms of a coven, they really have to figure a new ways of driving revenue. And and so the dashboard we designed to design dashboard to give you enterprise-grade technology for.
Bloomberg spending at least $100M in Florida to beat Trump: report
"Presidential hopeful Michael Bloomberg is committing $100 million to help Joe Biden win the state of Florida. NPR's Mara Lesson reports. It's a strategic calculation. Bloomberg's investment is a potential game changer in Florida, a swing state with very expensive media markets. The trumpet needs TTO win if he is to reach 270 electoral votes. Haydn, on the other hand, has several routes to 2 70. Without winning Florida. Bloomberg's big investment would force Trump to spend more time and money in Florida and allow the Biden campaign to focus. Its resource is on other states. Right now. Florida is considered a toss up with neither candidate showing much of a lead in the polls. Bloomberg spent about a billion dollars on his own unsuccessful run for the Democratic nomination, and during the primaries, he promised to spend whatever it takes to defeat Donald Trump. Mara Liasson NPR news To Los Angeles County sheriff's
Guest Teacher Erin Corn How To Succeed With Paid Social Ads
"Hi I'm Erin corn founder. Sherbourne Media Social Media advertising consultancy. Thank you for joining me today today. I'll be sharing the essential elements of a successful facebook and instagram advertising strategy. Strategy let's dive in the first album. Folks uncle setting before starting any marketing campaign. You need to clearly define your goals. Deciding on what you want to achieve at the beginning of a campaign makes it easier to measure analyze your results without goals and associated metrics. You won't be able to determine if your efforts are actually effective. Determining your facebook ad goals is a simple process. Just ask yourself. What do I want to achieve as a result of this campaign? Your advertising goals. Goals could be driving more sales increasing brand, awareness, building emails or increasing engagement with your Brad. Your goal should have a direct impact on your company's growth and success. Make sure you select goals that contribute to the bottom line, and not vanity metrics likes. Don't pay the bills. Some examples of advertising goals to avoid include getting five thousand lakes on my last post, gaining one hundred new followers, these add metrics not reflect any tangible results and shouldn't be perceived as facebook advertising goals. The second core element to ineffective, Pete Social Strategy is tracking and measurement in order to effectively measure the results of your pete social activity. It's essential to install the facebook pixel. The Face Pixel is a piece of code that allows you to monitor how successful your facebook ads actually are giving you more accurate stats, and it also allows you to create new audiences based on state traffic. For example you can target previous website visitors or create audiences of new. People who look like purchasers on your website. It's equally important to have analytics in place to track your overall digital activity, the facebook pixel will check your paid social efforts, but not your other channels like email, marketing and Google campaigns, I. recommend starting with Google analytics. Google analytics is easy to implement more importantly, it's free. It provides valuable insights that can help you understand your customers life cycle in shape future marking decisions. All you need is a Google, account. Speaking of your customer life cycle the third Alimentos successful Pete. Social, strategy is a well developed audience. The core of effect of social media marketing is about speaking to a specific audience audience personas provide a deep look at the demographics of your audience, including their interests fears needs and behaviors. Many advertisers confusing audience persona with target audience. These are not the same for example, a women's apparel company may define their audience as As females twenty five to forty in the US, however, this only captures the audience demographic to further develop the audience persona I would recommend that the include their target audiences, motivations, lifestyle, challenges, and behaviors for content marketing purposes. You need a well defined persona to help you deliver content that will be relevant and resonate with your audience. So how'd you get starting creating persona or personas through your business their endless templates? Templates available online, but I like to go through some of the key attributes to consider when developing a persona, or in some cases multiple personas for your business, starting with job title details about their role demographics including age gender salary, education, family status, their hobbies and lifestyles goals. What are their primary goals and how your business help them achieve them challenges. What are their challenges? And how will your business help solve? Solve, those problems. What are their personal values? And finally? What are some common objections to engaging with Your Business Brand? These mug instagram have a wealth of targeting options available to advertisers which include demographics interest customized based on your serum or Pixel, Data and look like audiences to help you reach new people whose interests are very similar to those of your customers. Your audience personas should inform the charging that you select. That brings us the fourth element you've chosen your goals, implemented tracking and establish an audience now what it's time to determine the tape of content you want to represent your business or brand, whether you're developing organic or paid content, it's key to maintain a cohesive look and feel across your channels. Your images and videos are the first thing. Potential customers will notice when they see your ads in visit. Your businesses profile the colors tone of voice and imagery contribute to an aesthetic. That will form your businesses identity. one-step advertisers often skip is the their content and messaging to the marketing funnel. The four stages of a funnel should include awareness, consideration, conversion, and loyalty as you develop your continent messaging, be mindful of stages in marketing funnel the way you speak to a customer who is unaware of your business should be very different than the way you speak to a previous customer I often use dating as an example. If is never met you, you don't walk into a room and ask them on a D.. However, this is often the way advertisers communicate with potential customers who have never heard of them starting the conversation with price, points and discounts, rather than demonstrating their value does not make an effective marketing message. The final of successful paid social program is actually your other marketing channels. These marketing channels can include website, email, marketing, search, engine, optimization, and search, marking amongst others whether you're service, based business or direct to consumer brand. Your Business Likely depends on other marketing channels to achieve your desired results the most successful social media campaigns are part of an integrated marketing strategy. Your social media should support your larger marketing strategy, and likewise other efforts should enhance your social media advertising.
Trump's tanking in the polls
"Anzalone, welcome to campaign HQ David Blah always good to hear your voice. Yeah, you and I met I back in Iowa back in the eighties, not to date ourselves, but the answer. Let me start with this. Let's talk about swing voters for minute. Obviously Joe Biden is doing. Incredibly well in public polls I'd assume he's also doing well in your own polling correct. Yeah I think that it's fair to say that. We're seeing a lot of what the public polls are showing that you know. This is in some ways I. Mean you've seen you've been through a lot of presidential campaigns, and as you said, we've been in this together for over thirty years, so we've seen a lot of historical data and quite frankly what we're seeing right in the public bowls and internal is. Is pretty historic right, so let's start with what we might consider. The Swing Voter Side of the ledger, and then we'll talk about some of the turn out registration targets, so you know you have been part of campaigns world. We Lost White Seniors by twenty points. We a static. You guys right now. white seniors or tied of which means with seniors overall your head. Talk about that like why is that? How much of that do you think it'd be maintained over the next fifteen weeks? I think that there's a couple of things you know. When we take a look at swing, voters There's actually like four really important groups that. You know everyone wants to compare how Biden's doing public Poland's with Hillary but what's really interesting about key group set of moved from sixteen. Is that Biden's not only doing much better and leading in most polling with Voters over sixty five, but he's leading with suburbanites. He's leading with independence, and he's leading with college voters, and so those are like four really important groups that not only did trump win, but is you know Romney won right and so listen? These presidential candidates. Have Different coalition I mean people like to talk about the Obama coalition in. It's important. But Biden's coalition, GonNa look different and clearly part of this started in two thousand, eighteen where we saw suburban women Super White Women College Educated Women but also college educated men really move. I mean take a look at Gretchen Whitmer who is a a a client of ours in places like Oakland County Right She also wanted to Comb County Reagan Democrats which is interesting, which also biting one in the primary, so we're seeing these swing. Voters these groups that Biden is bringing around that is different than the coalitions that we've seen. Seen in the past while at the same time narrowing margins within the Republican base with white voters and also rural voters, and keeping on par with our democratic base, right with young voters in women, and so You know when you, of course you know two thousand eight you. You saw this I. Mean when you are moving, and you have a moment, or if you sustain that moment, you tend to do well almost everywhere, meaning that even in the Republican base voters, rural voters and things like that, you tend to narrow the margins, and they're on margins. In tough places. Is just as important as doing well in some of these other swing areas. Now just specifically unseen Yars I. Listen, you know we see trump's jump rating just getting worse and worse on handling the coronavirus eppendorf pandemic clearly seniors Vulnerable the most at risk, and I think they're reacting directly to that risk in terms of feeling like he didn't get serious enough. He didn't listen to medical experts. He didn't have a plan and now with the kind of the surge feel like he's put his head in the sand and I think it's just cost him dearly with that largest age bracket the motor sixty five, and over the last Democratic presidential candidate to win sixty five and over. Is Al Gore so that Kinda gives you an idea. Of! How important this is! Yeah, reminded. Every election is its unique beast so on whether it's seniors suburban voters, you mentioned both college educated women and men Joe Biden right now, doing extremely well. Two questions for you John Do you think he's close to his ceiling there and the job really for your campaign is to maintain those numbers. Do you think there's room to grow? And secondly just how durable do think it is? Do you think that some of these voters are already locked in and is going to be really hard for trump to dislodge them? You get a feeling that where we are today. is very difficult for trump and listen first of all we should say we. We all have a collective PTSD right from two thousand sixteen, and so none of us are getting overseas, but at the same time you know you have to acknowledge the good polls because you know, there's a couple of things that are different from where Joe Biden is from past democratic nominees, including Barack Obama and and twelve. In that, he's also at fifty percent. Right at this point in time whatever what hundred four days and you know there's been no Democrat or Republican candidate you go all the way back to two thousand who's reached that threshold and so you know that's really import. The other part is is that Joe. Biden isn't scary to voters. I mean that's one reason he's leaving with independence. And if you take a look at I don't know the NBC Paul I think is is a good example or one of the most recent ones where I think it's the Fox foxhole. We're Biden is actually above water popularity. Naturally trump is underwater, but trump's very unfavorable is at forty seven percents, and binding I. Think is at thirty one. There's win been one thing that I think when they write about Joe Biden in the primary and the general election is the stability of his vote, right? It really hasn't moved that much. I mean trump's has moved down during the primary I mean. We're biden kind of started at the beginning. He ended at the end. It was very stable. Other people moved all around, but Joe Biden was incredibly stable and I think. Think that we're GONNA see that same dynamic here and we have really in the last several months. The Joe Biden's vote has been incredibly stable it's in a couple of points to the fifty percent mark. trump has moved down right and that is that is a good thing but the stability is important for Joe Biden. One is how voters view him and to how voters view trump. You know there was the I think it was the B. Poll that showed fifty percent of voter said there was no chance at all that they would vote for trump, and so your question is you know, will biden's numbers remain stable, and there just seems to be a universe of voter that is completely cut off from trump and it's because of how people you him prior. Let's think about this. Let's dissect prior to the pandemic. People you know we always heard the same thing. Whether it was you know for for Biden. Her for US Senate race for a congressional race. Is that people disliked? His behavior is tweeting his bowling. He was a jerk They basically just didn't like him as a human being, but hey, you know it's not like some of his agenda and his policies. They like how he took on. The median shook things up in Washington, DC. Now they're problem with him. Is Not only behavior how he reacted in a protest and things like that doubling down. Of Racism but their main problem is. Is that they feel that he failed the leadership test on the three crises, whether it was the health and crisis, whether it was the police brutality protests crisis, and now the economic crisis, which is hurting his economic numbers, and so they're now viewing him His biggest problem isn't just his behavior which they haven't forgotten. It's his lack of leadership or his mishandling of these crisis, so three and a half years in their judging him president. President. They're not judging him as a personality. That is his biggest problem right now, and you know I don't think that you know that's going to change. I think that we have a couple more crises potentially coming very soon, college kids and K. through twelve kids start going to school and mid August and you know it's GonNa be It's going to be really a a really tense time. I think it's GonNa. Be a problem for a lot of communities, a lot of states, a lot of holds and that is the problem. They're going to squarely put. On trump because he didn't take this series at the beginning, you didn't listen to medical experts. He didn't have a plan. And that's a problem I mean. We have more crises coming quite frankly. Yeah, now that's that's a great point and your point about his very under favorable I mean if he's sailing into voting time in late September and October with forty seven percent, unfavorable lombardo grounds He's really up against a wall there so John. I, think one of the mistakes. Sometimes you can make whether it's politics. Are Businesses your opponent? Your competition does something puts. Puts out, an ad or new strategy and you know you're like well. That's dumb and of course I've learned like you better. Take a minute and think through why they think it's smart right, but on this suburban thing what what strikes it's almost like trump got a briefing saying you're hemorrhaging the suburbs and he's like Ooh I. Know what I'll say. I'M GONNA say Joe Biden is going to destroy the so like. Do you see any evidence that that tactic which seems to be front and Center for trump, and his campaign now has any chance of succeeding. Listen I think that you know you and I have been through a lot of campaigns, and when you're in a campaign where you're behind, and you're behind eight or ten points, what do you do you just kinda start throwing things at the wall and he tends to throw things at the wall I. Mean You know in one week? He's hitting us on. China I mean all paid TV the next week. He's in his on. You Know Nafta now. Now, he didn't on defunding the police and so they try a lot of different things out right but the fact is is that trump was up on TV in the battleground states for a couple of months prior awesome. You sure what the number is, but I think it's close to fifty million dollars. We never saw the numbers. Move I. Mean you see that in the public calling right? I mean our numbers actually got better. His numbers got worse even though he was on TV by himself and very high levels as well as with his allies, and so you know now. We're on TV. So now we're in a position to you. Know have our own message. Ever Own Voice of voters see what Biden's about What's his agenda and his vision and again we don't see any deterioration a matter of fact, if the last ten days are any indication and again we don't you know. We don't get over our skis on this but the. The. Number of polls have showed this in double digits. is a good place to be. It doesn't mean that we're not gonNA work hard doesn't mean we don't take anything for granted. We know that we just gotTa fight for every vote and we know that it's going to get closer because that's what thing, but that's just. The natural physics of presidential races but I think that again it goes to the opponent meaning Joe Biden. clearly isn't Hillary Clinton. You were talking about very unfavorable in two thousand sixteen. Trump's very unfavorable was forty seven percent, and Hillary's was forty five percents, so there was a lesser of two evils dynamic. Going on, you always see this kind of analysis of what they call double haters, people who dislike both candidate. Well you can't call them double haters this time because they are. They hate trump, but they just kinda just like Joe. Biden are they dislike politics? Right is so his very unfavorable with that group is you know literally I? Think it's a quarter of trump's, and he wins that group by forty plus points depending on the pulled that you see, and that's actually really important again. They don't see Joe Biden scary. They see him as a compassionate relatable. Guy you know they keep the fact that he's lunch Pail Joe and he's a guy. WHO's GONNA look out. For Working Families and he is, you know someone that one. The trump and their allies throw punches. you know they? They're not sticking like their sticking and past presidential campaign. Right, so I WANNA. Talk about filling in the blanks on Joe. Biden, what you guys have started to do, but I want on I. WanNa talk about battlegrounds from and so you made an important point. which is you know when you've got momentum? Momentum in a campaign particularly national campaign. You see you see you see progress everywhere. It's just not in a particular state or region, so I a couple of questions one. Are you seeing with swing voters in particular? Are you seeing the same strength for Joe Biden in the south in the Midwest and the West and I guess secondly I would've thought. Let's say ninety days ago hundred twenty days ago, trump's floors, floor and battlegrounds. Forty six. It looks like it may be lower. So what do you think is I? Mean I agree with you that you know when you see a poll right now. That shows Biden fifty forty. You know the other ten percents gotta go somewhere. And you know probably more of that comes to trump it goes to you guys because you're bumping up against a pretty pretty good and healthy ceiling, but I'm curious kind of what where? Where you see both, is there uniformity in terms of the movement across the country and secondly kind of? Where do you see trump's floor now? Yeah, well, I do think that there's again. We you know you can talk about Joe Biden's feeling, but really when you look at it, historically all the way back to two thousand is just presidential candidates ceilings I mean there's not a lot of presidential candidates who've gotten over fifty percent. Who won right and so the fact that we're in this divided country and there are third party. Candidates who siphoned off universe. Hopefully it won't be as much as two thousand sixteen, and we don't think that it will be but the ceiling is is is almost as close to fifty or a little above for almost everyone right I mean that just kinda historically has how it's happened. Happened in the battleground states like you, you say whether it's Michigan Pennsylvania Wisconsin Florida Arizona I, mean he's having trouble getting to the mid forties right I, mean he in places like Michigan and Pennsylvania in Wisconsin in the real clear politics or the fivethirtyeight average of polls, he stood at forty, one and forty two percent now Florida in Arizona and in North Carolina or Kinda GonNa Act like Florida. And North Carolina in Arizona, they're they're always going to be tighter. Right I mean like Scott Ours no always says Florida tight and that's true now we haven't. You in a lead that's above the margin of error. That hasn't happened very often. That, you and I have done enough Florida. politics polling to know that that is a state that tends to tighten up again. I think that we have. An advantage there because of how we're doing with seniors, and we're competing David I. Mean you know it's like this campaign is going to look a lot like you to you like two thousand eight because of where we're competing? The balanced expansion. In the media markets in Florida, well, where do you WanNa? See I mean I. Remember Two thousand like it was yesterday we were. We were up on TV at high levels. Competing with McCain wear Panama City Talahassee. Jacksonville Gainesville, we were fighting the fight in the panhandle. Right and you know. I mean protect protect I four and all that type of stuff. You GotTa do well Miami Dade Palm Beach etc, but when you see a campaign competing against the Republican in the Republican areas That's what you gotTA. Do to win a place like Florida, and a lot of campaigns often have to make the cost benefit analysis, or make the bad decisions, and this campaign, because it's been under great leadership and the reason, a lot of money gives you the ability to run the race. You need to run to win, right? So I want to just ask you quickly third party because you mentioned it and you live through this horror in two thousand sixteen, where trump could win states like Wisconsin with forty seven point two percent of the vote because the third party vote share was. Higher than historical averages right now in your research and it seems to be true in public research. You're seeing that those numbers may revert more to two percent or less that we've gotten used to write, and that's huge because your ceiling is higher than trump's. I would guess at this point right and so I think that I think that this is how I look at that and you know I mean when you pull when you add third party candidates two point, they always get more on the pole than they actually do on election day right I mean. That's just kind of the dynamic, and so you know you have to. You have to test things a bunch of different ways. But I think there's one thing that we all kind of instinctively know that in two thousand sixteen. There were how a lot of voters Bernie voters etc. WHO stayed at home? WHO VOTED FOR GARY? Johnston voted for Jill Stein and ninety nine percent of them who vote did one of those three things were ninety nine percent. Sure that Hillary Clinton was going to be president, and so they were doing a protests about. those voters now know what's at stake. And they're You know their their enthusiasm. If you will to get vote or get, trump out of office is incredibly high. It's an incredibly intense, and so I think that that dynamic and quite frankly Bernie Sanders and his campaign and the Joe Biden and his campaign have worked together on a plethora of issues. will make the dynamics here much different so we don't see that bleed, and and internally we see we see that you know. Joe Biden just has better with Bernie Voters Than Hillary Clinton did in two thousand sixteen well does tighten up. That's going to be such an important dynamic. So, You mentioned You know the Biden campaign. has a very expansive electoral map again. Something we might not have expected months ago. and you know those are pretty weighty decisions. You're involved in those decisions with General. Molly Dylan and Donald other leadership in the campaign, but John when you think about the places that look now plausible. Not Win them, but you know Georgia in other poll out in Texas today publicly had Biden Upright one Ohio Iowa those are likely not going to be in. My view is two hundred seventy electoral vote, but do you think there's a scenario where you could get surprise? Where maybe you don't win in north, Carolina and Georgia, or is there really a stack ranking on these states? Well as you know, there's always a stack ranking and you were at the you know. Know Genesis in two thousand twelve of analytics right, and so there's a there's a lot of simulations things that you know you and I didn't learn about growing up in this business and there's and there's tipping points, states and things like that. I think that at the end of the day again. The leadership of this campaign is incredibly focused and disciplined, and you can see where we're buying TV. It's public and it's always you know reported on. You know we're very focused on the six battleground states, and you know until you know, they move on to another state. We will be focused on those six states in a very disciplined way, because that is the ball game I think that what's difficult for trump is that he's not only communicating in those six days. He is playing defense right now in Ohio and Iowa, so he is spending a lot of money in Ohio in Iowa. Just protecting himself he's also up in Nevada right, which I don't understand, but you know, right. Right and so she's the one that is actually expanding a lot of money. and I can't say in an undisciplined way. He is in trouble, so he has to expand his hip protected. He has to expand but right now. the Joe Biden campaign is very disciplined and very focused and you know will there be expansion states. You know there's a big map on the wall just like there is you know in two thousand, eight and twelve and sixteen, but you gotta be careful, and you have to be very analytical about doing that.
"media market" Discussed on The Portal
"You don't have either of those two experiences in most cases, but you're able to lose yourself immersive Lee in the song. I think that that. Idea that we can actually understand each other, maybe not perfectly, but we can get very high levels of understanding has been completely lost, and there's a form of malware in the situation so when you see certain sorts of moves. you should know that if you actually accept those moves as legitimate from that point on the conversation will almost certainly derange, and you kit actually object to those moves internal. To, the other person's rule said in other words if the idea is that in a conversation. Whoever has experienced the most pain becomes the most expensive because the only thing that matters is lived experience in oppression. Accepted that that's how the conversation will be scored. You're in a very difficult situation as a point that I'm going to start to make quite a bit which is illustrated with the difference between two games. So the way I, usually phrase it is imagined that you come upon a beach, and you see a very high net with two teams of three and a ball to be Exchanged by the two teams over the net. Most of us would assume that we are looking at volleyball and we would imagine that is played under standard rules for beach volleyball, but in Southeast Asia the same equipment and configuration support the second game called CPAC Tucker which is effectively a form of volleyball played with the feet in kind of incredible martial arts. You know. Hong Kong Wire Act style. It's kind of amazing to watch. What happens when you're in a conversation where you think you recognize what the rules are just from the nature of the conversation that would be the analog of looking at the net the ball and the teams where you're making an inference I. Bet this volleyball. Unfortunately your conversation going to be scored under completely different rules. That subtle change has fouled up a huge number of people. Because if they actually examined the rules, they will realize that they effectively can't win. At the conversation, even if their points are correct. So the most important thing is to understand what the frame is that you've been handed. Who will be doing the scoring of the argument based on what principles and if you don't share the same sense of what the rules are my advice to you is get yourself out of the conversation. Or object to the idea that the wrong rules are being used to score the conversation, and if somebody keeps saying wow, that's so bigoted. That's so backward that so paternalistic. That's so. Unacceptable problematic well. Okay. That's the best that they're going to be able to do, but it's your problem. If you decide to begin in good faith by assuming that you will be able to self referee the game much the way in the United States touch, football or a pick up..
"media market" Discussed on The Portal
"Are there equations are? Is there new mathematics our new form of analysis that can actually deal with an interacting non linear system in which we are both being influenced by media, and we are influencing media in return, and now when you have a really complicated feedback loop like that. Can you say anything about whether or not? The market will tend towards a positive or a negative social outcome that is is the market going to officially get us to a better place, or is it going to fishing? Get us to a place that we don't WanNa. Be at all. These are the sorts of questions that have been traditionally punted by the academics, and so I think you may not even understand just how profound a question! You've asked We've been at this for a very long time, and it's stunning to us the way in which the economics profession pretends to be. in curious about this. There's a paper by two particular authors both of whom have received the. Prize, that is frequently referred to as the Nobel Prize in economics. Elbow technically is not. and. These authors are Gary Becker and George Stigler and they wrote a paper called Biggest biggest business dispute Tottenham and they argued that tastes should be treated as the same for all men and do not vary over time comparing them to the rocky mountains. The reason that paper so bizarre is that the field is terrified of your question. What happens when you ask that question is that the field may in fact collapse, and it required to people at the very highest levels. Of The economics profession to effectively put a tourniquet on the bleeding that you can expect to stem from asking that question because they didn't have the mathematics or the sophistication to be able to handle it, and furthermore it may very well lead to a check on the power of economists that question does not have a positive answer, maybe markets in fact, lead US right up to the gates of hell so with the economics profession did. Did was that they put in a very artificial claim, which is that you don't need to worry about that? Because tastes cannot, in fact, be altered, this is positively academic nonsense of the worst kind. You'll find this paper in the late nineteen seventies and I have it on excellent authority from a member of economics, profession affiliated with the Chicago Department in which both of these gentlemen worked that. In fact, they did not see. Economics as a free field so much as as a bulwark against. Soviet style communism given when they were writing. Now, if that's true, it means that we came up with an artificial position in order to make the claim that capitalism was superior to communism. Communism was defeated, but modern economists don't necessarily even know that some of these claims were inflated specifically as a political bulwark rather than it's an intellectual contribution. So vast one hell of a question I. Don't know whether you find that. That was one hell of an answer, but Maybe, we should do more on this topic you've raised in the. For having such a an incisive look.
"media market" Discussed on The Portal
"Hair Eric? My name is even I'm calling from the Boston area. Could you help resolve the media, markets and human malware mobius band? We're told that the media and social media influence our opinions, but at the same time we are told that in this day and age the media is thirsty for our clicks so in effect we tell the media what we want, and they give it to us well, which is, are we the masters, or are they? The same goes for markets. Markets are great. Great at identifying needs and pricing them, but markets also convince us that we need some really bad things as an example, universities want to import cheap labor to do research. This is done to maximize research dollar spent, and this is perfectly rational yet. You have argued that this is a problem, even though the market is doing exactly what it was designed to do. My intuition tells me that human malware seems to be the culprit here, but what exactly is going on I'll leave that for you dancer. Aviv you raise a very important topic. This has come up a bunch of different places. <hes> George Soros for example has a famous principle of reflexively which he believes that he can convey to almost no economists. Effectively it is the concept that not only do <hes> minds move markets, but markets move minds. That is, if you think you know what's on, and you start to see that the market isn't behaving in any way. That seems to reflect your preconceived ideas. You may change your mind for example. You thought that the world was falling apart thousand. The stock market starts. Capping upwards very confusing to most people, so there's a way in which you have a two way interaction that you would expect. Social media is both dictating our tastes, and it is trying to figure out our tastes so that it can <hes> profit from it. At least the people who run the companies that <hes> social media is dominated by now <hes>. What do we do in a situation which tastes formation is not understood for example <hes> in economic theory given that all of this market mediated. We have a very long-standing tradition. The tastes are to be treated as given which I think goes back to Marshall. <hes> probably the early part of the twentieth century. So, we're not allowed to ask. Why do you prefer to why and <hes> what would cause you to change your tastes? In fact wants tastes are given. They tend to be fixed in economic theory. Precisely because the? Economists didn't know enough math to be able to track tastes change. In fact, this is the basis of my research with PM Alani into <hes> gauge theoretic. By adding more mathematics, we were able to show that you could continue to compare people's tastes between two different points in time if the tastes the same. We have a big problem because tastes, formation has in fact, eluded <hes>, any kind of analytic effort within the economics profession, and we are in a market mediated situation. I think we have to take this two way. Relationship very seriously now. John Archibald, wiler once famously tried to take the mathematics of Einstein's theory of general relativity. and. He said <hes>. Here's how you'd express it. You say that space tells matter how to move. Matter tells space had a curve. While in some sense, this is exactly what is occurring <hes> in the two way. Process that you're talking about. That's actually mediated through a single equation rather than two separate equations, so you have a very interesting situation. Are there equations are? Is there new mathematics our new form of analysis that can actually deal with an interacting non linear system in which we are both being influenced by media, and we are influencing media in return, and now when you have a really complicated feedback loop like that. Can you say anything about whether or not? The market will tend towards a positive or a negative social outcome that is is the market going to officially get us to a better place, or is it going to fishing? Get us to a place that we don't WanNa. Be at all. These are the sorts of questions that have been traditionally punted by the academics, and so I think you may not even understand just how profound a question! You've asked <hes>. We've been at this for a very long time, and it's stunning to us the way in which the economics profession pretends to be. <hes> in curious about this. There's a paper by two particular authors <hes> both of whom have received the. Prize, that is frequently referred to as the Nobel Prize in economics. Elbow technically is not. and. These authors are Gary Becker and George Stigler and they wrote a paper called <hes>. Biggest biggest business dispute Tottenham and they argued that tastes should be treated as the same for all men and do not vary over time comparing them to the rocky mountains. The reason that paper so bizarre is that the field is terrified of your question. What happens when you ask that question is that the field may in fact collapse, and it required to people at the very highest levels. Of The economics profession to effectively put a tourniquet on the bleeding that you can expect to stem from asking that question because they didn't have the mathematics or the sophistication to be able to handle it, and furthermore it may very well lead to a check on the power of economists that question does not have a positive answer, maybe markets in fact, lead US right up to the gates of hell so <hes> with the economics profession did. Did was that they put in a very artificial claim, which is that you don't need to worry about that? Because tastes cannot, in fact, be altered, this is positively <hes> academic nonsense of the worst kind. You'll find this paper in the late nineteen seventies and I have it on excellent authority from a member of economics, profession affiliated with the Chicago Department in which <hes> both of these gentlemen worked that. In fact, they did not see. Economics as a free field so much as as a bulwark against. Soviet style communism given when they were writing. Now, if that's true, it means that we came up with an artificial position in order to make the claim that capitalism was superior to communism. Communism was defeated, but modern economists don't necessarily even know that some of these claims were inflated specifically as a political bulwark rather than it's an intellectual contribution. So vast one hell of a question I. Don't know whether you find that. That was one hell of an answer, but <hes>. Maybe, we should do more on this topic you've raised in the. For having such a an incisive <hes> look at the situation.
Mass Media, Markets, and Human Malware
"Hair Eric? My name is even I'm calling from the Boston area. Could you help resolve the media, markets and human malware mobius band? We're told that the media and social media influence our opinions, but at the same time we are told that in this day and age the media is thirsty for our clicks so in effect we tell the media what we want, and they give it to us well, which is, are we the masters, or are they? The same goes for markets. Markets are great. Great at identifying needs and pricing them, but markets also convince us that we need some really bad things as an example, universities want to import cheap labor to do research. This is done to maximize research dollar spent, and this is perfectly rational yet. You have argued that this is a problem, even though the market is doing exactly what it was designed to do. My intuition tells me that human malware seems to be the culprit here, but what exactly is going on I'll leave that for you dancer. Aviv you raise a very important topic. This has come up a bunch of different places. George Soros for example has a famous principle of reflexively which he believes that he can convey to almost no economists. Effectively it is the concept that not only do minds move markets, but markets move minds. That is, if you think you know what's on, and you start to see that the market isn't behaving in any way. That seems to reflect your preconceived ideas. You may change your mind for example. You thought that the world was falling apart thousand. The stock market starts. Capping upwards very confusing to most people, so there's a way in which you have a two way interaction that you would expect. Social media is both dictating our tastes, and it is trying to figure out our tastes so that it can profit from it. At least the people who run the companies that social media is dominated by now What do we do in a situation which tastes formation is not understood for example in economic theory given that all of this market mediated. We have a very long-standing tradition. The tastes are to be treated as given which I think goes back to Marshall. probably the early part of the twentieth century. So, we're not allowed to ask. Why do you prefer to why and what would cause you to change your tastes? In fact wants tastes are given. They tend to be fixed in economic theory. Precisely because the? Economists didn't know enough math to be able to track tastes change. In fact, this is the basis of my research with PM Alani into gauge theoretic. By adding more mathematics, we were able to show that you could continue to compare people's tastes between two different points in time if the tastes the same. We have a big problem because tastes, formation has in fact, eluded any kind of analytic effort within the economics profession, and we are in a market mediated situation. I think we have to take this two way. Relationship very seriously now. John Archibald, wiler once famously tried to take the mathematics of Einstein's theory of general relativity. and. He said Here's how you'd express it. You say that space tells matter how to move. Matter tells space had a curve. While in some sense, this is exactly what is occurring in the two way. Process that you're talking about. That's actually mediated through a single equation rather than two separate equations, so you have a very interesting situation. Are there equations are? Is there new mathematics our new form of analysis that can actually deal with an interacting non linear system in which we are both being influenced by media, and we are influencing media in return, and now when you have a really complicated feedback loop like that. Can you say anything about whether or not? The market will tend towards a positive or a negative social outcome that is is the market going to officially get us to a better place, or is it going to fishing? Get us to a place that we don't WanNa. Be at all. These are the sorts of questions that have been traditionally punted by the academics, and so I think you may not even understand just how profound a question! You've asked We've been at this for a very long time, and it's stunning to us the way in which the economics profession pretends to be. in curious about this. There's a paper by two particular authors both of whom have received the. Prize, that is frequently referred to as the Nobel Prize in economics. Elbow technically is not. and. These authors are Gary Becker and George Stigler and they wrote a paper called Biggest biggest business dispute Tottenham and they argued that tastes should be treated as the same for all men and do not vary over time comparing them to the rocky mountains. The reason that paper so bizarre is that the field is terrified of your question. What happens when you ask that question is that the field may in fact collapse, and it required to people at the very highest levels. Of The economics profession to effectively put a tourniquet on the bleeding that you can expect to stem from asking that question because they didn't have the mathematics or the sophistication to be able to handle it, and furthermore it may very well lead to a check on the power of economists that question does not have a positive answer, maybe markets in fact, lead US right up to the gates of hell so with the economics profession did. Did was that they put in a very artificial claim, which is that you don't need to worry about that? Because tastes cannot, in fact, be altered, this is positively academic nonsense of the worst kind. You'll find this paper in the late nineteen seventies and I have it on excellent authority from a member of economics, profession affiliated with the Chicago Department in which both of these gentlemen worked that. In fact, they did not see. Economics as a free field so much as as a bulwark against. Soviet style communism given when they were writing. Now, if that's true, it means that we came up with an artificial position in order to make the claim that capitalism was superior to communism. Communism was defeated, but modern economists don't necessarily even know that some of these claims were inflated specifically as a political bulwark rather than it's an intellectual contribution. So vast one hell of a question I. Don't know whether you find that. That was one hell of an answer, but Maybe, we should do more on this topic you've raised in the. For having such a an incisive look at the situation.
Dwayne 'The Rock' Johnson is highest-paid Instagram celebrity
"Johnson has dethrone Kylie Jenner and Instagrams highs paid celebrity, According to the social media marketing firm Hopper, H. Q. The Rock in charge advertisers roughly $1,015,000 for a sponsored post last year, the BBC reported that general remain roughly 1.2 million on a sponsored post. The Rock has 118. 1,000,000 followers, while Kylie Jenner has 183 million. Kylie now sits at number two at an estimated 986,000 knowledge per post. Also on this year's list were pro soccer player Christiano Ronaldo, who charge about $889,000 proposed and Kylie sister Kim Kardashian, who would charge 858,000 Ariana Grande rounds out the top five, charging about $853,000.
North Carolina speedway owner offers 'Bubba Rope' for sale
"Be able to fix ugly but you cannot fix stupid and that's the category I'm a put this North Carolina speedway owner in the owner of a North Carolina racetrack advertise bubble rope for sale in a social media market place just days after Bubba Wallace if we found out that there was a noose in his garage and I've seen the picture from NASCAR it is a news that does not make it it by any stretch of imagination I hate crime or of news for the purpose of hanging anything or anyone makes a pretty handy little poll this a matter of fact but it is the only garage there that had that the rest and just head straight up broke at any rate I don't know why Mike thought the owner of this half mile speedway thought it would be a good idea but he bought on the Facebook market place by your bubble wrap today for only nine ninety nine each the comes with a lifetime warranty and it works great I think he obviously was just trying to get some attention first racetrack he probably is looking to get some more business all he got was an inbox full of hate mail yeah there's since been taken
How B.C.'s Indigenous communities are facing climate change, and creating solutions
"The signs of climate change are everywhere. Lighter snowpacks others rising water levels and the conversations around climate are shifting just two years ago the phrase. The green new deal was just a bullet point in political platform since then it's expanded into a worldwide phenomenon and a solution. Some feel will slow down. The human caused portion of climate change. Jillian brave noise cat is been there. Every step of the way he worked with elected officials to help draft the green new deal resolution. Julian is a member of the Canam Lake Ban to cast skin in British Columbia. Hi Julian welcome back to the show. Thanks so much for having me so first of all. What is the green new deal so the green new deal began as a resolution introduced by representative Alexandria costs? He'll Cortez of New York and Senator Ed Markey of Massachusetts. It's a resolution with big ambitions to take on the dual crises of inequality and climate change but the discourse here because America's media market political scene often spills over into Canada and Europe and elsewhere has also been picked up by sort of more left leaning forces in other countries so the New Democratic Party. The Social Democratic Party in in Canada picked up the green new deal as part of their platform and has been talking about it in the Canadian context as well and use climate activists who are also sort of affiliated with the left wing and Canada have also been talking about potentially a a green new deal for Canada. What the green new deal is in. That is big jobs infrastructure investment. Sort of package so your listeners might be familiar with sort of carbon price and tax approach. That has been led by the liberal government in Canada and the distinction between that approach and the green new deal is that rather than sort of forcing consumers and businesses to have a off where they have to pay higher prices for gasoline. And things like that to sort of benefit the environment and to lower emissions. The green new deal says that we should invest in decarbonising a whole set of industries and sectors in a way that will create jobs and promote a more fair and equitable economy. Why is this important for indigenous people in Canada so I think that first nations and indigenous people in both the United States and Canada have played an outsized role in the fight for environmental justice over the last ten twenty years? Maybe even further back. If you look at the history of resistance to pipelines and Forestry and mining you know first nations have often been some of the loudest voices you know. Putting their very bodies on the line in front of pipelines and projects. That are going to damage the environment and public health. So I I would say that. A lot of the grassroots energy of the green new deal comes from first nations for example representative Alexandria. Cossio Cortez the politician who led the charge for green new deal here in the United States actually got started as a volunteer organizer. Supporting the move. Minute Standing Rock So I would say that. The indigenous movement both in the United States and Canada really has played a significant underlying role. That people haven't fully appreciated in producing the green new deal. I think the questions that first nations sovereignty and rights raise for the green new deal or not just the fact that communities are disproportionately harmed and polluted by the fossil fuel industry in particular and other extractive industries more generally but also you know what it might look like to in both the federal systems of Canada and the United States to incorporate first nations governments as equal partners in the federal system. That is that is pushing for action on climate change. What would it look like for first nations governments in in Canada and the United States to lead a transition to clean energy to create a lot of the jobs in their communities to be empowered as environmental stewards in protectors? And I think the examples that we should be looking to are things. Like the Guardian Watchmen program in the great bear rainforest. Other parts of Canada where first nations twenty thirty years ago stood up against logging and forestry and now today employ some of their own members as environmental stewards and protectors making sure that some of the most important carbon sinks in North America remain protected and can help us in the fight against climate change. So I think it's those kinds of things that we should be thinking about and then abroad or sort of intellectual and philosophical sense. I think that climate change really is an existential threat for humans and human societies around the world and of course you know first nations you know what it means to live. Through an apocalypse we lived through the apocalypse of of colonization. We lived through the apocalypse of our children being taken away to residential schools Canada and boarding schools in the United States and in a broader sense of human sort of confronting this enormous tragic upheaval to our societies. I think that you know indigenous people in Canada and and more generally actually have perspectives and experiences to lend to those set of
"We have a lot to talk about today. None of which involves Joe Rogan. So that's why here that's why you're here. You go ahead and hang up because we're not talking about that today whatsoever. Not were not Besides that you can hear conversations about that literally anywhere else but no one's about and all by every single man however that has mouth has spoken about that other guy so or written articles about it. I challenge you all those people that are listening right now to send us some thought leadership on this situation written or spoken about by a woman other than Cara Swisher because she did talk about it on her. Show mind you. That's a Co hosted. Show but anyway go ahead but don't send it to us because we don't care we don't care but no one talking about this news worthy item which is to show better. Hori is a much better story. This this is a news. Worthy item is about the show. Call Her Daddy. Don't want anybody in the chat right now. Everybody has anybody listen to the show. Call her daddy or are you familiar with their current drama in the chat on not in the actual show? 'cause I've been down a rabbit hole rabbit holes with this show. It's a show by a twenty six and twenty seven year old women so Fia and twenty eight. I believe just their names are Sophia. Alex even co hosting the show for while they with The network Barstool sports and as little as a few weeks ago they were best friends. I don't know if they were roommates or not. I thought they were. That's why I'm like going. I wonder who's living like so anyway. Keep going they were roommates. They were friends they were there. Show is about sexual health and basically talking about who they're having sex with dating nowadays and how it all works and whatever and connects. Do how what it's like. It's kind of like love. Line you guys but without Dr drew like there is no Dr drew. It's just the other guy. What's the other guy? Adam Adam Curle but now Adam Corolla has morphed into eight twenty six and twenty seven year old girl women and they are both like Adam Corolla talking about dating and sex and random things for an hour or so because sometimes our shows are really long. So that's the vibe of what it is it's and it's sort of like I think it's kind of like our show to some degree though jess accept that were old and we don't get as Risque about talking about sex specifically well because married. People don't do that in public. That's why but that is correct Because yeah yeah so at least these two Mary. People don't do it and probably some do but we don't so they were about to sign a renew their contract with Barstool sports which was their network and then somehow everything went to Shit and there are a couple articles that will post in the show notes so that you can read the entire saga but basically they went to sign when they went to renegotiate Sophia found out that Alex was making more money than her significantly. More like fifty thousand dollars more and that is because she added the show and does the social media marketing so quietly she she either negotiated or renegotiated a different salary. Now keep in mind. One of the makes Sophia salary was like four hundred sixty six thousand a year. Alex's was like five Oh five or something like that like it. Wasn't that much difference. But it was different. Believe they've found that out in the meeting and then a little cloudy about so so then. Sophia left that meeting and got another meeting with wonder with the help of a friend that they're calling superman no not a friend a boy. Her boyfriend which I think is problem here. Boyfriend of the other girl is now knowing by yeah. He's now Yoko by setting up a meeting with wondering with with like he probably what happened is we had to guess. He buzzed and Sophie as ear. But how this should be making more money and that he could get them more money and maybe even get a commission if I guess and so he got the meeting with wondering which Alex didn't want only Sophia wanted that and then to make a very long story short not that we have to but just to sum up so guys know what we're talking about because they took that other meeting Barstool. Sports started talking about how they're greedy and hungry and ungrateful and then Sophia and Alex talk amongst themselves and realize that they were just valuing their show and what they wanted out of it differently so then Al and signed with Barstool sports without Sophia. She now has her own show called. Call Her Daddy. And Sophia does not exist in the podcasting space as of now. I guess unless she's going to do our own show wondering about summit up kind of but there was a little I mean the latest episode for. Call her daddy as of right now you guys. I don't know what number it is. You can actually hear directly from the founder of Barstool. Sports like he breaks it down all of the stuff that she just said from his point of view. So there are. It's not exactly how you mentioned it but I do appreciate you like following. It is just like some some nuances then. Also Sophia has a excuse me. Alex has a thirty plus minute video on her youtube channel where she also breaks it down step by step of how everything went down why. She made the decision that she made and she's completely transparent.
"media market" Discussed on Book Marketing Mentors
"Marketing thought leaders and is widely regarded as one at the United Kingdom's leading marketing. Influences Theresa has spent the last fifteen years in marketing working with international brands. Such as Land Rover Jaguar. Right move and lead pages. She speaks and trains business. Owners market is all over the world as well as in her online membership. The marketing that Converts Academy to raise hosts a weekly podcast called marketing the converts and has interviewed the likes of Amy Porterfield. Pat Flynn Michael. Hiatt and many more giants in the digital marketing and social media space. All the way from Shropshire England Theresa. What an absolute pleasure. It is to welcome you to the show and thank you for being this week's guest expert at mental. Our thank you. So much for having made some fabulous here. I love it when I interview. Fellow Brits It sort of makes me feel as I'm back home again. Theresa we're in a super false technological world and it is so easy for us to get confused and wellness with what to do and how to do it. Let me ask you osage one. What advice can you offer our listeners? I think the important thing is to stay focused on you and in your lane. I think often happens in the digital marketing space. Is we see all these new technologies new things coming out and these new platforms. It a similar asked me just at the day. Am I going to go and take him? And it's like Gina what you can't do it all and I think that's the problem. I think everybody thinks they should be doing everything and the people they tend to look to the People. They tend to watch out doing everything. But you've got to remember then not at the same position as you and therefore they probably go team Ryan and they've probably learned. Hates fit all over the years but they didn't start that way so my advice in terms of the over won't stay small pick one or two platforms that you know you like to do because if you'd like to go onto. Its or if you'd like instagram. That's going to be a whole easier fit you today when using of your business and only do you platforms. Don't feel like you everything but absolutely kill those two platforms. Do really really them be really consistent on them and show up every day. But don't try overstretch yourself with everything and don't get swayed with the Oakland Shaima Sir. Nice stop doing this and I must do this. Stick with that kind of one or two things that you know you can do radi ready well. That's wonderful advice because yes stay. Small stay focused in your lane. Which to me. I understand as your niche market or your niche market and knowing what your audience where they go to what platforms they use. I'm sure you get that all the time that people say you know what platform shall I be on? And it's those two answers. Radi ounce number one. You've got to enjoy doing it because otherwise it's going to be really difficult to be on. That platform announced too. Is Your customers need that? Because if they're not there again it's going to be pointless you being on your favorite pop for might be take talk but if you're trying to get a more professional type audience than the chances are not going to be right for you because it's picked up today and it's going to be something else tomorrow. Yes yes but when we think platforms what comes to mind for me is primarily facebook linked in a B. twitter those the giants. Would you agree? Yes so really. The top four An order of size as it stands is facebook than instagram and instagram's owned by facebook which is why it's had such a quick succession to overtake the other. And then normally vying flout third fourth places either linked in or twitter and to be honest that pretty close intense size but linked in at the moment is a great place to be kind of giving you the amazing reach that you used to get on facebook that unite. Don't get so wild so for me if I was going to do them. In order of facebook is still the biggest although gallantly doesn't give you a whole law advertising. It probably isn't going to be the one I would put my time in for me. It's things like scrambling Dan and twitter. Perfect one of the things you said earlier that you said a couple of times that you should enjoy the platform that you work on. What happens if you don't joyous? Oh man it just makes your life a whole and I get this law. I'm especially when I'm training. Perhaps people who didn't grow up with social media need to die when grow with their own you use it all the time it becomes second nature and it is almost like trying to teach people a foreign language and often. The problem I get is when I speak someone someone in the academy comes in and I have this lovely ladies I would guess probably mid fifty s and she's in she's trying to lead in the pope just doesn't like it is have Media she doesn't stop so trying to get its to really embrace it and is difficult. Which is why I say. Trion pint something you love because the one that people that most with his twitter now. I love twitter. I think he's a great platform already. Enjoy the engagement. You can get on it but if you just can't get to grips with it then you're going to spend way too much time when actually you could just be posting pictures or doing something different on another platform and it feel much more easy to do in. That field is less resistance. One of the things that I resist personally is the fact that I think it's such a time. Suck and remembering to actually post on linked in facebook or twitter used instagram and some of my audience are going to go. No how do you get over this whole thing? King that you've got to do it a certain time and you don't get too carried away with it. How would you answer that? Yes I basically. I think the key to this is is due to be organized and it takes time to be organized and it takes a routine and you have to get into it but basically we now have it dying to its Hay and we have an agency side of the business while it was much much bigger while back night. We focused on the more academy an online side of the business. But obviously doing socially people meant that. We had to be super organized. Basically for my own social media I schedule critic much everything I obviously go on and do the natural conversations and I go into the platform several times a day and when I say several for me it's obviously a lot more than several but let's say you're sat right there in. You're listening this really what you want to be doing scheduling your posts and always see Ganic. Stuck I stuff that just comes up and you think wow amazing sunset or brilliant or whatever that you need to post and that's fine because that's when you're going to have something to say but in the meantime you need some things scheduled so that if you do get tired of a your day you do get busy or nothing happens because sometimes we just said Task All day and that's not a very exciting social media day that you've always got something going on and then we do in the businesses. We literally put it in our diary at eight. Am Twelve PM. Four PM. Maybe seven pm to go and check these platforms. And that's when we will do the kind of interaction side. We try not to get distracted by the trying to get started by stuff we go in we check notifications replied people. We come on a couple of things and then we come together when you enjoy. It makes that easier to because I tend to go into inst- ground for fun anyway and then I just happened to be doing my specialty media for my business. I think it's about scheduling. It's a by selecting some time in the day. We are going to do it but literally ten minutes. Go IN CHECK. Those things. Come again to get distracted. Those thoughts going through the feed. If you WANNA sit down in an evening with the gasoline and do that in great. That's the time to do but not when you're trying to do a business that begs the question. How often I mean you mentioned three four times for you but that's your business. If it was somebody who obviously their business. How often would you say is the minimum and maybe maximum?.
The Top 7 Marketing Tools You Should Pay For | Ep.
"Or super committed to your success online. We've worked with them. To a special offer just remarking school listeners. All you have to do is go to dream. Host DOT COM slash marking school to learn more and get your website online today. Welcome to another episode of Marketing School. I'm Eric Su and I'm Neil Patel and today we're GonNa talk about the top seven marketing tools that you should pay for program to more episodes on this throughout the year. But I'll start with number one number one. I really liked sprout. Social when it comes to social media reporting shirk managed a bunch of different platforms. You have but the reporting to me is really strong so I can see if someone's actually performing what they can improve on and we can kind of decide what to do based on the data that we have. It's not exactly cheap. It's by one hundred forty nine bucks a month but we've been able to do some nice stuff based on the data that we've seen it's really well organized number to Canada. You're probably wondering house. Cambe marketing tool the prettier graphics. The better off your contents gonNA end up doing. It's really expensive to hire designers. And you're looking to figure out how to hire designers for cheap. Let's start previous episode. But in general it's expensive to hire designers with Canada. They have all these templates. And if you upgrade to their premium subscription you can do more and more and you can design a lot of cool marketing material that you can push within your content and found that it gets more shares when you have beautiful pretty images versus when you don't all right number three is slack but wait Eric. What slack is a chat thing while not exactly because the beauty of slackers all the integrations and it has so if you're communicating with your people and you have a remote team especially you're probably using slack but I like about slack is the integrations I'm using? There's one called G. A. Insights. I can see push to on my marketing team each week. I'll show conversions for top campaigns to show how traffic is going up down and it's basically putting everything front and Center for the entire team to look at right. I like being able to look at that data. I like how it has integrations with not just marketing tools but also Asana my project management tool and they just have their application section. You can see. There's a lot of useful stuff that you can do. It's a nice marketing tool to me because I'm aware of what's going on number four framed ISO so these days if you're not creating video you're making a big mistake especially with social media marketing and it's not always the quality of the video like are you shooting from fresh on camera your iphone but a lot of it has to do with the editing framed. I'll makes the editing process a lot. Easier CHECK IT. Out makes easier to leave notes. What needs to be modified uploading videos communicating with other people on your team but it's been a lifesaver for my team and I. I don't know what we pay for. I'm guessing around fifty bucks. A month could be wrong but I think I see a bill around fifty every single month. I think it's cheaper than that. I think it's going to be cheaper than that. I feel like IT S. We'll see so live storm. This is number five live storm. I love this tool for webinars. It's probably the most complete webinar software that I've seen. They do repeats. They do live webinars as well. There's called actions unit throat as well. They just do a really good job. In general so live storm is my recommendation. Webinars are not dead. Guys you guys can get one or two qualified people on your webinars per week. You get one of them to be a customer. You're golden number six super metric so as marketers guessing many of you guys use Google analytics Google data studio Google data studios of free business intelligence tool. It's great because you can connect all your marketing channels into one view and see how your businesses doing the reason. I say super metrics says. Let's say you WANNA connect your facebook ad account to Google data studio and other sources like that super metrics makes it really easy and it's not that bad cost wise as well am at least with Google data steer. You don't have to pay that part all right number. Seven is whole H. U. L. L. Dot. Io I've raved about this over the years and I still continue to rave about it because it helped us get some big deals. Now hold on I o does is it's CDP also known as a customer data platform and it will basically take all the data from disparate sources. The hot spots of world email service provider. Oh just combine everything all in one. And you have a timeline of what user has done. They'll also uncover unique IP addresses. That are visiting your site. Let's say to people from Coca Cola. Visited my services page in the last thirty days or so. It'll automatically create an account based marketing campaign meeting. Ill integrate clear bit. You'll find four people from their marketing team and drop them into account based marketing sequence using sales enablement software. Like outreach right but the
"media market" Discussed on Marketing School
"I'm Eric Su and I'm Neil Patel and today we're GonNa talk about worse. Social Media Marketing is headed in twenty twenty and beyond. So Neil. What are we thinking here? What social media are we talking about the future of social media? Here's what I will tell you. I'll start with the first prediction. Everyone's going to have a story by the end of the year. What I mean by that is. Twitter is coming out with stories recall the fleets linked is coming out with stories to you see instagram's stories snap stories facebook stories everyone's GonNa have because it's a really engaging format. They're all started off with that yet so that's another trend. The other thing that you're going to start seeing through social media is right now. The way people montage through social media is they get you to push on the add that goes to a landing page and then they try to convert you from there. I think the new trend. That's going into being because all these APPs have stories now is GonNa be you. Take the copy that you have on your landing page and you create multiple stories from it. So as people go through their swiping. They're getting all the information right there. And then if they're interested boom you can convert them driving to landing page get him to convert but from what we've tested. Numbers are much higher and the reason being. Is You lose a lot of people from guiding to social media to the landing page and then pitching versus just pitching him on social media through the stories in having him swipe and then from there if they're interested then get him to go encumber. Yeah I mean kind of similar to Neil's point too when I look at some of the top marketers out there. Let's use them. As an example he does well with his consulting course and traffic and funnels actually do really well too. We're talking eighteen billion dollars plus thirty six million dollars a year type of revenues and and this is all public by the way but when you go to facebook. Ads Library. They're constantly testing new ads. We'RE TALKING ONE TIME. I'm speaking with a Taylor. From traffic and funnels is like yeah. Last week we recorded like thirty six new ads right. They're constantly pumping out and refreshing their creative very rapidly because the problem with ads advertised is very real so you have to constantly crank out new ads. That's not that difficult because you have a different spin on it. You have a different story to tell what I would say. Here is if you know how to write seinfeld emails. What that basically means. Is You know that the show Seinfeld which I've never seen by the way but the whole idea is Seinfeld is ultimately talking about nothing at the end of the day. So if you talk about your day or whatever like you. Maybe you're staring at this pen right now. You can make into story an entire back into whatever it is that you are trying to push. I just make them into different social media posts or social media ads. That's GonNa do well for you. Another trend that we're seeing right now with social media is it's harder to stand out so what we're seeing is anyone who's using influencers. Their conversion numbers go through the roof. Like if you are with influence influencers talking about your parked or service to. Conversions are just so much higher one thing that we're seeing as a huge trend is not just using influencers but figuring out how to get him for dirt cheap a good example of this cameo if you can get an influence her to record a script really short into the point using cameo which is really dirt cheap and use the as your ad or your social scene. You'll see your conversions jumped through the roof and it's really easy. It's slick and his inexpensive bones really. I know a few people are doing it. I've tested out as well. The numbers are amazing but just a ton of people aren't willing to take effort in. It doesn't cost that much yet. I mean the crazy thing. Is You know. Forget about working with Kim. Actions OF THE WORLD. The micro influencers is where it's at right so you can start. You can go with cameo other services out there. I think like fame bit which is owned by Google now but I would say go out there and search for the hashtags that you're looking for out there. Look for the people that have maybe ten fifty thousand dollars or so. They're not going to charge you that much for post and actually holy crap. I think this is something that a lot of tests so I'll probably go to test this myself now but if you wanna go say hey I go find someone that has maybe even one hundred thousand dollars or so. Hey I'll pay you fifty dollars one hundred dollars for for this post you put it up there. It adds value for their audience. They get some money out of it. And then you're able to kind of Siphon the growth there so you want to look for the up and comers. This doesn't apply to Instagram. But look for youtubers that are out there to you know. Think about how you can you know work out a collapse or even potentially pay for some type of if you have a product you can pay for a review and just have a box it have them give honest review about a product that is going to stand evergreen on like a youtube and then you know you. Can you know basically haven't drive you know? Give them a coupon as to be able to track the success of that and remember the the more well known. The person is the better at works. But Yeah we're we're finding it to work extremely well and then speaking of video the next big trend that we're seeing is video is crushing it. You don't want just image and tax you want as many videos as you possibly can have because of more you have out there. The better just stuck does when it comes to conversions and people are able to more relate SI bon but go out there and create as many videos as you can't just push it out there. I would say kind of follow up to that. This is the final thing I'll say is you know if you're creating all this content if you spend anywhere from five to ten dollars a day on ads for this content whether it's boosting on facebook or instagram and just trying to get more reach ultimately or you can just try to drive them to your website to collect leads whatever it is. You're trying to do. But you can create this everywhere effect where people that have senior content already retargeting them with additional content GIS giving continued give value. That's GonNa compound over time and you're basically playing the long game there but you're just trying to you know all the effort that you're putting into creating your content. You're just trying to double down on it and just put a little more behind it all right. So that's it for today before we go go to marketing school I o slash alive. That'S L I. V E to learn about the growth accelerator and let application. If it looks like it's a good fit. Neil now will reach out to you. Have a conversation and that is tomorrow. We appreciate you joining us for this session of Marketing School. Be Sure to rate review and subscribe to the show and visit marketing school dot. Co for more resources based on today's topic as well as access to more episodes that will help you find true marketing success tax marketing school dot io until next time class dismissed..
"media market" Discussed on The Wellness Business Podcast
"So we also heard from Shelly Johnson. And what did she say about instagram? Oh she was. She was so much fun. So I'll just kind of recap some things that she talked about. she was entertaining so she was talking about. Like really where what? Focus on as far as instagram and getting attention of your ideal audience so step one is grab their attention at a glance as their scrolling. Through whether it's in your stories or whether it's in your feet do something different than you normally do. So you don't want people to or you don't want to become so predictable in your content in your post. People are drawn to things that are different. This is something I think. I need to work on the two So normally hosting only pictures of you with food or you would smoothies just like shake up. Do something out of the ordinary. Do you can do you in your steed. Just mix of that is basically what she was saying The second thing is you really have to make people feel something you have to make your audience feel a certain way before you post road anywhere. slammed back to pretty much everything that we're talking about is done apply across platforms so a lot of this was instagram specific. But as you're posting things you don't WanNa make all about all about you right. What what you're doing. So basically what she was saying. Is that if you're not getting responses if you're not getting engagement if you're not getting likes and shares chances are you're you're posting comment that continent your audience doesn't care about and that was kind of a cold dose of reality. I think she write it as right if you're in. You're not getting engagement. They don't like you. Yeah that's what she said. All of us. I don't like your content. Yeah change it right. And so yeah. I think that was. Actually Jasmine's start. That said that schilling basically reiterated the same thing. Look at your this is we're looking at you so there's definitely ways that we can improve as well and then the next thing was you know looking at kind of long same lines. Are you posting things that are valuable to you? So they're more use censured verses. Your followers like what would be valuable to them. I thought that was really good in the number. Three is make every effort to be authentic. Because you're going to have such a better connection with people like again. Go back to follow that you look up to that you resonate. West. What is it that they're doing? How are they making? You feel a certain way. Are they letting you into their life showing behind the scenes showing some things that are less than perfect? That's important too in the number number four. Gosh this is you hear us. Say It's over and over again right insistent showing up on a regular basis. Whatever that is for you we did definitely get different opinions on the frequency of posting anywhere from wall. We shouldn't say who it was but we didn't agree with twice the money really ugly had some some educators telling us every day all the way to some of the instagram workshops that we went to you that said one percent said. Chili Post twice a month. Yeah we don't recommend that but she does. She has a great following. Yes rod her. How well it works for her I don't listen. I recommendation again. People are skeptical. There's there's a lot of competition so the more you can show up. But here's the kind of the differentiating factor. Here is that the other side of that is. You're better off posting times and making it valuable relatable than just posting just to post right and then also number five was positioning and authority. So does this make people think it's GonNa make them feel better in in some way so I think what she was talking about that. Is You know how when you see a poster. Oh Gosh I know my friends would appreciate this. They would like that. So think about posting information content that you think your audience is going to think so good that they actually wanNA share it with their with their audience. Save it in sheriff Yeah so just every time e-post think about or ask yourself what your ideal client of that. That is going to be saying what's in it for me right. What's in it for me? If there isn't anything in it for them and I think jazzmen you know. She gave some Jasmine stargate some samples of some examples. And honestly I'll be honest. I had been posting these kinds of posts on INSA stories like You know I post like a picture of the stage. Oh I can't wait for the keynote. Jasmine Star to start okay. So somebody looking at that and maybe some of you even saw my stories like you're thinking okay. So what's in that? What's in it for me right? And and so the way she turned. That around is what I should have done. It can't wait for the keynote to start. And would you like me to share three takeaways from the key? Now when it's finished and and then get engagement with that question. But then you're giving your opinion on whether this is for you or not for you and so it was. It was interesting. You know it just comes so naturally to her that we're talking about this like it comes so naturally the jazz minute feels so easy for her. She she's having a hard time realizing like why it's so hard for us and it's the same thing re you all about something like we were talking about. Why is it so hard to put a program together? Like why is it? Hard for coaches to figure out how to build a program while it's easy for us because we've done it so many times so we all have those zones of genius and the rest of US need to do a little more standings Kathleen Definitely studying yeah. We're we're students too. Yeah so other than this was kind of the theme. Throughout all the sessions that we went to on social media is how are you showing up on social media so for example? Are you interacting with other people's accounts? Are you commenting on their posts or you just kind of sitting by Bam? Okay I posted. Let's see what happens though. I think it was jasmine. That sad. You WanNa kind of have this formula in mind for every ten accounts that you go and comment on you can expect what you can expect one in return to their ten to one ratio. So make sure that you are. You're following people that you're commenting and not just an Emoji or cool or oh that's awesome like read their post and then your comments should relate to the posts in a way that they know you really read it because right we all know we get the boss remind to our staff and it's a comment. That doesn't even make sense 'cause you now okay. They didn't even read the Post. You know yes so basically if if you want people to interact with you you need to interact with Bam. I thought Oh my gosh. That's that's true. Yeah so true.
"media market" Discussed on The Wellness Business Podcast
"Business podcast I'm hanging out with Kathleen in person Kathleen McKiernan. There is literally nowhere else on the planet. I would rather be right now and hanging out with as good record a exciting and very timely episode. Ya. So here's the good guys way. Just wrapped up like literally a few hours ago The Social Media Marketing World Conference and we decided what better time to record our takeaways than wallet? Is Russian our minds? So that's what we're GONNA do today. I can't wait cannot wait. Armavir guys followed any stories that we did our best to share some little behind the scenes snippets. Kinda as we now we did. And when Social Media Marketing World kicked off a couple of days ago it started with Michael Styles ner of social media examiner. Who hosts this event? And he gave a keynote which is lovingly known in our industry as the state of the Union or social media and only Kevin while I would say I wasn't completely surprised by what he was saying. Because we've been hearing this for a while. I was surprised at the level of intensity that he insisted that we move in this direction. What about Ya? It was major major confirmation. We're gonNA tell you what it is in just a second but it really is right now. The best and really the only way that you're going to be able to raise above the noise standout and attract your ideal clients hands down no questions no longer. Optional our guys curious so it is live streaming video so not just video anymore live streaming video is where you have to be and Kathleen you. You actually said something to me. That made a lot of sense that it is it it is no longer optional. And I know even there is one of the sessions that we went to and the Speaker had had people raise their hands in response to the question. How many of you are doing live video right now? Honestly not a lot of people are doing live video. So what does that mean for you? That means you're GONNA have a chance to stand out and I don't really want to say you know above your competition but in your industry and I know Gosh Karen. I hear this all the time. When I'm posting on social media is Working Hata. Why get known you know? How can I be different? Live video is really where it's at. Yeah and this is one of those times. When for some of you you might have to dig deep like really deep because video is not your comfort zone but it is the direction that the world is moving not even just social media so we will go into all the stats but what. Michael was sharing with us. Is that companies like Disney. They are investing billions of dollars into Disney loss. For those of you with kids. You probably know what we're talking about and other live streaming APPs like net flicks Youtube Hulu there's live streaming with those and this is the way the world is moving in so it. It is reflection on what what is expected and is appealing about Social Media. That is why facebook and instagram particularly are moving in that direction or really have moved in that direction with stories and live stream video. So you know I I just WanNa say you might have to dig deep or you might need to revamp how you're connecting with your audience and I know for Kathleen and I. We both do video regularly. We do stories regularly. Were comfortable in front of the Camera. But even for us we are reworking. Our content creation our customer journey. And we're building a lot more of it around video so let's talk about video If what do you think Kathleen like if someone listening is not comfortable with video hasn't really started that journey at? Where would you suggest they start? Yeah this is. What's so good? Is that you know. I shared many times in the podcast. I think Karen came out of the womb being comfortable on camera not journey. The perfect place to start is with stories so whether it's facebook stories instagram stories. You can cross posts of resemblance posted instagram stories. You can also post that to the stories on your facebook page this doing those shorter fifteen second clips you can is recorded on your phone and then uploaded to your story and let's check a second as far as what. Why is video so important? People are very skeptical right especially in health wellness fitness. There are a lot of people out there promising. The Moon Many very Honestly so how are you gonNA stand out above that to overcome the distrust that people have so? Think about when you see people on video you're not going to resonate with everybody but think about the people that follow and you do watch their stories. What is it about them that draws you to them chances? Are they are likable? They seem trustworthy. They also seem to know. Know what they're talking about so think about how much amateur more trust you have the people you're seeing on video versus the people that you're just seeing their status posts on social media. Yeah there's a difference showing up consistently. Yeah Yeah Yeah big difference. So here's the deal We didn't really know this going in. Of course we didn't realize the emphasis that this whole conference was going to have on live streaming video but it was explained to us that I g t be particularly instagram. Tv Igt V. Right now is Mark Zuckerberg's baby. That's exactly how it was but it's Mark Zuckerberg's baby and this is where the attention is going so if we embrace I G TV AS MARKETERS. Were going to get a lot more reach. Organically many of you ask us on a regular basis. How can I be seen? I don't have ads budget. This is how you can do it but it does require you to get in front of video and be a little more strategic with your contact. So we've seen this all the way along with facebook since the beginning right like borough wile. It was your facebook page in nap was the baby and then in house for why while even more recently we've been talking about facebook groups. Facebook is doing a lot of advertising about community in groups and and building that relationship and now her instagram of identically. G. T. V. Is Out of all the tools on that platform. The one that Mark Zuckerberg is putting the most emphasis on which when that happens guys that means a lot more organic reach for us now. I will say neither Catholic nor I have done and I g TV but it sounds good super easy right like simply record your video on your phone and anything over sixty seconds is going to get added. It's going to be considered a long for video and it. The instrument APP will ask you. Is this along for video. You put gas and it uploads and kind of takes you through the Format but it instantly becomes Tv It's nothing like super complicated or hard and there again. We're GONNA listen. We're going to take you now is widely come to this conference. Take these trends. And we're going to run with it and I'm sure you'RE GONNA be hearing about it on the podcasts from us as we tested. Try Different things but a truth of the matter is I g TV star as instagram specifically. That's where to put your time. I'm excited try it. I am too. I am two thousand so we also heard from Shelly Johnson..
How to Become a Masterful Interviewer and Podcast Host With Josh and Erik From Onair Brands
"Guy so I guess we're GonNa talk about your to set this off right. I've got Eric Cabral and Josh. I've got his last name against him. There y'all work of Josh. Carry with me and these guys are the While. Eric you started on air brands. I correct than Josh joined you. Yes on brands is our media agency which started roughly two years ago. As a result of answering the question for our clients and the market How do I get a logo? How do I get a website? How do I then how to inch I in turn make all of that Worked in social media. So that's what we really did for our clients. A lot of them were real estate investors. Because I am a real estate investor and then it slowly evolved into podcast production creation Which we partner with one Luis Diaz and then there's also the aspect that morphed into podcast creation and production into podcasts events called now a new company. We created called pod. Max Yep yeah that's that's it in a nutshell and it's pretty cool because what we do is give people a platform invoice and opportunity to shine and it just you know. It's a whole abundance. Mindset it just you know. We're we're successful because you're successful. Yeah exactly and For me what I WANNA bring you both you guys on here today. I I fall is funny because twists will who were just talking about listened with. She tagged me and one of Josh's posts and she sees like I don't know this guy but he's doing some podcasting and then you should connect with them cool so I reached out to Josh. And that's how we hit it off as we cannot connected So shout out to twist for that. She's in this group but What I want to bring you guys on here for a you guys been doing podcasting. You're both you both. Have Your own shows you both successful at it and you are able to use the podcast as a platform to grow your business. Build your brand and essentially develop network developed connections with people who are essentially business partners. Jv's or just good friends. So I think you guys are doing it. Right in that aspect. The second thing is with pod Max I like you got something about the concept house like. This is amazing because I think it's something that people want. I WanNa talk about that a bit too. And kind of what that's evolved into and why and why people should lean towards of this event or lean towards events like this in the future to grow their their awareness online so To kick things off. You said YOU'RE A REAL ESTATE INVESTOR RIGHT. Eric before right still are still still You know Hopeful that This is all going to be good. Yeah you see the interest rates drop you the day I mean. Yeah that's a good thing. Go Bill Barlett shit ton of money. Yeah Yeah we've seen this happen before and it didn't boat out you know didn't work well so but yeah. Yeah Yeah. Of course. We're GONNA talk about Corona virus here and there. It's kind of everywhere. So the writing's on the wall is going to be interspersed throughout this conversation but I guess first question is you guys both are involved in podcasting lot. You know a lot of podcasters whether they're in real estate or not's what are some of the things that maybe you can give me the eighty twenty some of the things that Uc podcasters who are doing. Well what do they do differently When near maybe when they're like when they're interviewing guests or when they're on other podcasts. You guys were a lot of people who want to get on the PODCASTS What are some of the things that the best are doing differently? Maybe from the the normal the average people. Well I think what it always comes down to is Perhaps you've heard why do people tune into a show? It's for the host to embrace understand that concept. They don't show up to the guests. They don't show up for the topic or the theme they show up for the host. So what does that mean that you have to be your best? You have to become your best. You have to bring your best. That may not happen overnight. I learned this. You know really the hard way after spending forty plus years in hiding showing up not as myself seeking approval trying desperately to get anybody and everybody to like me want to hang out with me. Turns out that doesn't work nobody cares. Nobody is attracted to that so until I made the definitive decision to say I gotTa Change. All this sharp is my best. My Best ECOMMERCE best through the podcast medium. Which is why. I adore it and love it. I now attribute it to really saving my life at my business but you have to realize you have to grow yourself to show up so to answer your question directly what are the good host doing. They know that this is a crap. They know that this is a profession and they know that this is something you can improve and get better at with work and effort training and education. So you have an know that you are the kind of person on the Mike that people want to be around. And if you're not you're not but you have to work every day to evolve and grow your cells and learn about the industry so you can perfect your craft and everything that's involved with it. I love that. That's so true and it reminds me of a I want the for shows. I actually listened to which was Michael Steles our social media social media marketing or social media examiner. He's such a good interviewer. I don't care who is interviewing 'cause I know he's GonNa pull that what he needs out of them he's GonNa pull out all the good stuff right. And he's such a vicious vicious but like he knows how to control the conversation so that. I don't care who is interviewing because I know I would get something out of it because just 'cause how he shows up on every single interview so that's a great point and people listening if you want to go check out that show go to. Michael sells nurse type in that. Name S. T. E. L. Z. And your And you'll see how he interviews but that's a great point Josh. I think Sometimes people rely on the host or they rely on the topic and I know that there are not hosting guests. And I've done that in the past shirt and it's a great reminder so for you how did you change and like how did you things you did to bring more energy to kind of like reinvent who you were to improve the podcast. Well it's a very. It's a very good question. There's a very good a very specific answer to that what we're talking about because it's all about you and your persona and your personality. This is all about your likability. Do People like you. Do they want to be around you? Are you attractive in the literal sense of the word? Do you attract others to you to want to tune into Wanna. Listen to one time you either are or you aren't. The good news is that you can become so for forty. Plus years of my life I was not attracted. I REPEAT. Held people through all of my insecurities. Yes we all have it but to what degree. I was knee deep. I was depressed. I was sad. I was anxious. I was insecure. Nobody wants to be around that or should say the white people don't want to be around. The people are going to help you become your best. WanNa be around that show. I found my why it was my two adoring children that I have today made showed me that I cannot in will not spend any more time being that person so I stepped up. I took full responsibility for what was going on and I said this is on me now. I want a different outcome. I have to be a little different than my actions so I started changing. All of my bad habits. I started figuring out how to enjoy who I am and slowly but surely strip away those insecurities show up fully evaluate honestly who. I was what I was doing and who I want to be in order to attract the right people so it starts with an honest assessment of what you are doing. That is just not working. Take one non habit. At a time I had many small medium and large start removing them. If you can't figure out how to duly signed the reasons I'm your why you should and want to do it in start doing it. And seeing the result that is huge that you'd Eric The amazing and save and one thing giants look. They were forty men. He looks great for fifty seven retirement. On I'M GONNA be forty six this year which is quite absurd are the same age actually So here's here's the call. I'm sorry Eric. Although we're not your two years old in two years we're not tired. There's a time when we're only one year apart like three days of the year but anyway So Josh Amazing at really getting people to identify and craft their message and then also he's I love to go we call him the doctor internally in our team in our company because he really goes to work with his clients and he goes to work with individuals and really in a therapeutic way he he could really really get deep and help you sort of identify some of your hurdles and then maybe leverage those hurdles for your show and for your
Psychology-Based Design Tactics To Boost Your Conversions & Brand Awareness With Sagi Shrieber
"GONNA BE TALKING ALL ABOUT PSYCHOLOGY DESIGN. Tadic's is going to boost your conversions in your brand awareness through the roof skis actually from Tel Aviv. That's why sometimes I have a little issue browsing his name soggy or ski. But you'll hear me go probably both throughout the entire episode but it is sagis right okay sagis aspect so we're going to be doing some great things about this and I've known Sigi now for a couple years you know mostly virtually you know as we've gone through and designed the fire homepage. There's some other amazing things. He's actually right now. Working on a project with us for the podcasters paradise homepage and some other awesome stuff. So you know. This is the person that I really know like entrust on a lot of levels you know. He's invested heavily in himself through. People like Pat Flynn's Accelerator Program. Chris duckers masterminds. And then of course you know being here entrepreneurs on fire. He is just absolutely taking his business in his life to that next level and I love everything that he stands for and what he's all about. But I want you to kind of break down your story a little bit. You have a great promise for us. Fire nation listeners. Right now the by the end of the session. What we're actually going to get out of this so tell us your story gives your promise. Then let's take it away her awesome so my story is not actually connected to my promise here in this episode. Become my story in a way is how we met and like you said. I'm investing myself a lot and I'm committed to my success and I think that all entrepreneurs we need to be committed to our success just really really hard sometimes and because were kind of like shooting rockets. We can work very hard but Santa. We just work in the. You know not really with any specific path that we know we're following and and when we don't have guidance then we can get lost. That's exactly what happened to me. And in mid two thousand seventeen I was totally broke after I left my day job a year before that I had a very successful startup as design director to work on design blog and I thought everything was great but it just like after six months. I just couldn't pull a dime of my own company and I find myself up to six months of non pulling salary to myself and tolling that and in two weeks checks. Are we going to the credit cards are GONNA come come down in? I'm going to eat totally just not be able to put food for my family. Provide food for my family and I was like it was very tough moment And that's that was the point where I actually Called out in reached out to someone that I listened to on your show Kelvin. Wayman and Dislike it was amazing how everything happened so fast but I hired him. As a coach. I flew over to Israel and Just an anonymous person. I don't want anonymous entrepreneur meteorologist like hiring someone from the US. I read Kelvin's book after on your podcast in its reached out in In any flew over and we sat down in this office until vive and I was just like in such a mental state. I know probably everybody on. This show can can can relate. I bet you can relate we under as entrepreneurs we nobody'd dozen go through you know bad spots in their journey and I was at a very rough spot in just like the beginning joining so I didn't even know about anything like so so Kelvin wayman receding in the room. And he tells me like this. And it's time to write your vision like in six months you waking up in your super frigging pumped to just start the day. It's not a vacation. Day is just irregular. Day and your Ponta start the day. What's going on in your life and that was a moment or I i. I'm like longtime. I actually think in optimistic way for a second. I am an optimistic dude. Totally down for months and And I wrote down a couple of things so one was like financial goal. I WanNa talk about that. The other one was if I make it through this. I'm going to start my own community and help other people crush it with their businesses and the third thing was I going to be booked on an interview on a popular podcast in a row. Down TO NAMES OF PEOPLE THAT. I've been following for years in one of them was you Johnson and the other one was Pat Flynn and Lo and behold six months later I not only crush my financial goal like working vision being totally directed specifically direction. I just like I crush vision. I not only cross with the financial I doubled it and I flew out to the US for social media marketing world. Remember just like going to meet up. I saw Beth leans Also flew over and then I I remember just getting up to his. Meet UP NY before the conference started and I'm seeing a long line and I'm calling people counting counting counting online. I'm seeing God. Pets Lynn Pat. Flynn on like this guy. I've been listening to in my ears for years and from the other side of the world is here to stay frigging room and then I notice another line and I'm like wait a second. What was the other line here? And I'm starting to track the line. I said line them. Oh My Frick. It's not own it's J. L. D. Two people that were on a piece of paper that I wrote six months ago are right now in the same frigging room with me. This can't be possible and like to like about a month later a month later after the conference like long story short. But you know we got to talk that night and talk to you and I talked to Pat and we all connected and The why they how is also something. If you want we can talk about. We don't have to go but But then I must later on finding myself working with you on your on your homepage. And being booked to be appeared on an Sti Pat Flynn and became an joined his mastermind and then the episode itself became one of the most popular episodes in two thousand eighteen. So it's like episode three Twenty Six And honestly I and it's like and now being here on your show man That keeps my way to give forward and to encourage and inspire any entrepreneur that has ever been a rough spot and feel maybe maybe is feeling lost or you know maybe starting her off but I think he's going to run direction. Hey you know. Get A frigging coach. That's one and and you know you think. Think think positive thoughts and and have a vision because divisions just very important and and for me. It's like a dream come true in a way just like being on the show and that goes along with investing in yourself is getting coach. Sagis invested himself with a coach but he also flew over to a conference. You know he also flew his coach over to Israel like he's done a lot of things to invest in himself by the way. Investing yourself not always money either. It's investing your time your energy your band with your expertise like sagis invested that on your fire dot com to make it the website that it is today and of course that was a huge investment himself because his time is valuable so all of that is a great story is super inspiring. I mean you are super worthy of being on entrepreneurs on fire because you truly are on fire for a lotteries as my friend. Give us the promise that you have four fire nation today for this episode. And they're going to dive into all of that Jess I've been a designer most of my life coming for most of my professional Coming from the start at world working with top companies first designers FIBER DOT com. And and I've been
Market Like Crazy with Adam Kipnes
"We are at the final step of the extent financial planning process and that is to market like crazy. We always need to be marketing. We always need to be thinking about market thinking about marketing. We need to understand what marketing is. And that does not mean and I'm serious about this. That does not mean finding the best social media avenue that does not mean finding the new hot thing that you heard about this does not mean just scattershot trying to do everything out there. In order to market it means using these five steps that came before in your marketing. So what I mean by that is in the create. Your story episode. We talked about who your client is. Why do they hire you? Why do you do what you do? What keeps your prospect your client up at night if you know what those are. Your marketing becomes a whole lot easier. Because you know if they are on social media you know that what you're gonNA say resonates because you're talking to the right person about the right thing at the right time. You'RE GONNA utilize your strengths right. We talked about. What are you good at? If you're not good at social media marketing and I'm not particularly good at social media marketing so I don't do it for myself right. I utilize other forms. I'm face to face guy I'm a speaker. I'm a podcast her. I'm a trainer. I'm an educator. I used those in my marketing. Those are my strengths. Then we want a supplementary weaknesses right. I'm not good at social media so I hire somebody. I outsource that I partner with people in order for them to allies it. I utilize my podcast so other people can share our stories together. Our conversations are interviews with their audiences so I- supplement my own weaknesses. I tailor my expectations. I don't have a goal that by marketing is GonNa work. I have to expect it to cause candidly a lot of business owners that I work with and I've been doing this for twenty years. Ten years working directly one on one with clients helping to grow their business and a lot of them do marketing and flat out. They'll admit to themselves in admit to me they don't think it's GonNa work and you know what it doesn't work right because they don't expect it to because they didn't do the steps before and then we again want to optimize the environment in our marketing. WanNa put ourselves in the best position to succeed. We don't WanNa do it? Sort of Willy. Nilly you're half ass. We want to think about it. We want to be strategic about it. We WanNA use all of these steps in our marketing so marketing is not just about the scattershot approach. Marketing is not about spending more money. Marketing is not about being pushy. And telling people what you have to offer. Marketing is understanding all the pieces of this process understanding who you are understanding who you serve and letting them know the reasons that you've got the best product or service that's available so again you. WanNa create your story you WanNa utilize and understand your weaknesses. You want your strengths. You want to supplement your weaknesses. You want to tailor your expectations to make sure they happen. You WanNa put yourself in the best position for success through optimizing your environment and you WanNa always be marketing using the prior five steps as part of it now. I know this marketing section. You may have been hoping that it was gonna be the secret bullet or the the silver bullet. There is only one silver bullet and that is talking to more people but we have put ourselves in position to meet more people and to see more people so we can talk to more people so think about all the stamps in the strategic planning process. Not only to build your business but to build your marketing plan if you do this and it doesn't take your time a time. It doesn't take a ton of money. It just takes a little bit of focus and knowing the steps that you can. Do you have more success in twenty twenty in your business if you
Marketing and Branding in a Voice-First World
"Have with me today. A Sanjiv n John of what Stone Technologies Welcome. Gentlemen on Yes so you guys did a talk earlier today about marketing and branding and a voice I world. Can you talk a little bit about what you guys were explaining in that workshop? So in fact. I'm going to give the JOHNSONS. He was the one that was on the panel. I love it right so There were a number discussed The one of which of course was Discover ability that's top of mind in for most brands agencies marketers is how to. How do you get to the skill of the action in the first place? How do you make people aware of Discover ability on this platform system is still an area. That's very much influx in very much development I know I know that there are teams in Amazon and Google and in Bixby. That are working heavily in that space. Now that said there been some creative solutions around Addressing that that we're discussing the panel including Social Media Marketing to in social media pushes doing time events. For example the rain agency didn't interesting release with The Nike Sneaker Shoe drop that tied in with the halftime show of an NBA game. So you you had a very present call to action and you know the television was informing the home users to use their Alexa. I'm you can't get much more direct than that. Yeah I mean when you're talking about discover ability because that is something that people struggle with. It's just like any other marketing. You have to push it out. How would you suggest people do that on? Social Media Brealey when you're when you're doing on social media for example part of that is just letting somebody know you can now talk to? This brand. Alexa opened my brand right. Or Hey Google talk to my brand. But moreover you can target S- Certain user groups on on facebook you can look for hashtags on twitter You can do more targeted marketing or two people that are interested in more information about the Surface area that your skill touches on and I'll I'll use the term voice application to be a little bit more broad because you know every rightfully so every business us every brand would wants to have as much reaches as possible so they they wanted to be on every platform as possible so I think targeted Campaigns that focus on. Let's say for example. I'll just pull out one case in point. Let's say you have An Agency for balloon rides right then you would be targeting. People that have been searching for a balloon rides in a given area. Maybe you would. You would target like travelocity As a as a marketing platform. So you want to think about you. Know the keywords the demographic that would be likely to use your skill likely to be looking for your skill that makes sense. I mean how important is it for you to also teach these people how to use the scale how to interact with that? You're not only marketing. That hey we have a skill but how do you kind of Tell Them? What is the best way to use it right so he wanted to be as intuitive as possible. So you don't have to teach in the first place so keep the interaction Light quick and direct and deliver value quickly like for example One of the peace process of our platform involves coupon delivery. So Oh so you would engage the user with a set of very quick. Yes no pre qualifying questions to ascertain whether they are interested in the coupon you're offering and whether they're the right target audience but you don't want to Overdo it with a litany of QNA's you want to keep it down to like two or three questions than okay yes It sounds like you're interested in this. Please provide your phone number. And we'll send you a discount code and of course you want to make that Discounts worth it to that person to give up their phone number because of course. That's another piece of personal data so Of course you have your privacy statements. That's you're not going to be solid to third party But with the particular brand at that that's Phone is a phone numbers. Offered up to that particular brand can still use it to do additional reminders. We always in the space. We tend to think voice. I and often forget that it's not necessarily has to be boys exclusive so you can capture that initial data and then keep the conversation going on another platform so you you've got the phone number you then have SMS capabilities. Yeah I like that. You're saying it's not just voice I. It's voice exclusive. Because a lot of people do think I should just doing voice. It's really about integrating with every single thing you're right you want to meet the customer where they want to be met and so if they're coming to you with a on the voice platform certainly. That's where you meet them and you can use the voice platform for doing it with the voices good at like we found. It's good capturing numbers is spoken numbers. It's not very good at capturing spoken letters so even spelling an email address like the letters z could be mistaken for being often is My last name for example spelled I W Z is pronounced. Iwata's what do you think the likelihood of my spoken last name? We'll get transcribed correctly by the smart speaker. Can I don't care which far speaker you're now? The two of you both worked at Microsoft right. How did the tune of you knew? And why did you decide to create this company together so we met in two thousand one when I moved to Philly and we worked at Microsoft consulting services? We've known each other. I nearly twenty years and then we had I think as we went from being co workers to where we actually spent seven years making short films together and then I was between jobs and then John had this idea about doing something with Alexa and I had this sudden thing of going. You know I could go look for a job or you know when I turned seventy. I don't WanNa be sitting on my deathbed going. What if I tried and tried? And and we're we're we're at here. We are and John. John came along for the ride of Your Role. So when you decided to work together is one of you. More technical wants where the vision where the marketing. How do you guys work together? So John John is the so. He's in charge of the architecture. The platform where where we take in this. I'm the Shiny Talker guy you know and so I work. I work on that. We also have. We also have Patty Curry. She's helping us with marketing and strategic initiatives. We have a GUY UP IN BOSTON. Vic South Who's helping us with business? So I love it a little bit so you guys knew each other for a long time. He started this company. But you've been doing film work as well. What do you do? Where did that come into play? Does that have anything to do with the voice? If you're doing as well to well we a lot of the filmmaking. We did was actually around horror comedy and stuff like because we we always found whenever we tried to write a series script. Just started goofing off and so in comedy lights and that kind of Trent but honestly where I think the filmmaking came in with audio is one of the things John and as we started to we we were self taught and I taught myself how to do sound. John taught himself how to be a director photography and as we started getting into the in into working with film you know part of part of making a film is understanding how to tell a story and having a beginning middle and an end and when you think of conversation conversational design. It's the same thing you need to have a beginning a middle and an end and also as you're working with the film one of the biggest components it's actually more I believe it's about sixty to seventy percent of a film is the audio and so when you're making an audio application. There's a lot of crossover audio engineering of how do you? How do you get a person to feel like? They're part of this experience. How do you communicate is it? Are you know when you make your choices? Are you using the voice of the assistant? Are you choosing to use a human just using way files? What kind of you know? Maybe you're mixing some different audio in the background. So there's there's quite a bit of crossover when you really get down to it. Yeah there is an one of the things I love about this voice text base is. It's pulling in so many creatives my background's in dance originally and I do writing. People are writers. They're filmmakers. Why do you think that there is such a big pull of the creative space into this piece of technology more than others? I think everyone wants to live star Trek. Because let's get real. This is what we're starting to see. This is this is star trek this her being able to turn around to the computer and say turn the lights on. Turn the lights off. Phasers on stun right John. Yeah I actually used if this then that to set up an experience on On our speaker so that if I say you know red alert it blinks might Philips Hue Lights Red and and the Star Trek klaxons begin sounding. I mean yeah I agree. It's an interesting. I never thought about it that way. But that makes a Lotta Sense. So what advice do you have four brands? That are considering voice technology. Invoice Skills Abou- where they should start especially when it comes to their marketing component. Let's say they have a skill. They're utilizing capacity. What should they be doing as a brand I? I think starting simple certainly start with a very simple interaction that goes back to earlier statement delivered value quickly to the consumer. Don't involve THEM INTO A LONG-TERM CONVERSATION. Attention spans are fairly short so And used that learning to then build on and augment the skilled use that to determine what customers are looking for where they engage in where they not engaging where they dropping off you know. And it's an iterative process so it's not a one and done deployment. It's an ongoing Is going process? And to build on that We had the experience from releasing a skill that was like a treasurer on adventure story That is like an audio drama. Meets treat hundred venture self guide to story and we had some engagement with it was designed for children. It was written up in in Pc magazine as one of the top one hundred skills for kids But once the skill is finished there's no incentive to return once the person's face the game. There's no new content for them to explore so something to consider and strongly so is. How do you incentivize the person to return to the skill to become a monthly active user? So it comes back to refreshing your content and making sure that contents is. What the user certainly whether you sorta looking for make fresh make it new and put that content creation into the hands of the brand managers because certainly they're going to be the ones that other customers
Elizabeth Warren Has Reversed On Super PAC Support: "That’s How It Has To Be"
"Everyone on this stage except Amy in may is either a billionaire or is receiving help from pacs that can do on limited spending so if you really want to live where you say and put your money where your mouth is and say no to the packs there was a bit of warm packs are bad and now the next two weeks later she's accepting money from a super pac it's called persist pack remember you know that comes from from Mitch McConnell being in no way did was with one's big decorum on the Senate floor say he said yeah and yet she persisted and then of course she takes as a rallying cry I NG persisted yeah that's me I persisted and ever since then it's been Elizabeth Warren special now persist pack is here and they place eight hundred thousand dollars in pro Warren ads into that as media markets come up ahead of these caucuses on Saturday so hypocrisy I name is Warren ends so in talking about packs in general so there's a lot of discussion about whether or not taking money from super pacs is good or bad Democrats talk about this a lot I am for super pacs I am for money and politics and money in elections it's important because guess what happens when people can't give their money to a pack and pulled out money for a cause or a candidate they care about you wind up with someone like Mike Bloomberg who can buy an election so I think Mike Bloomberg is a perfect example of why we want super pacs because super pacs allow people to pull money to help causes in Canada they care about or why not just lift contribution limits on candidates and let that I would be fine with that as well and let the candidates just take all the money and have public disclosure of where the money's coming from and this is where if it cracked I am for that as well what what I dislike is when candidates come out such as Elizabeth Warren that think that if they put all these regulations on a campaign money and campaign giving that somehow that's gonna limit corruption of some sort it doesn't it doesn't now I think things should be transparent people should have to say okay here's how much I gave right that information out there but all you're doing is shifting how people can work the system a Mike Bloomberg is working the system pretty well yeah no he definitely is because there's no cap on course on how much you can personally spend on your own election but this this move to take money from super PAC S. directors such a scam because it's so funny I have you I don't know how often you see this but like what would candidates will do to circumvent super PAC roles because you're not supposed to technically coordinate between your campaign and the super pac but it's really easy if you're super back to be like okay what's the message of the campaign you just look to the ads were the messages that the candidate is Sir it's spreading and then you make your own as that fit precisely within the contours of what they're advocating right so you're on the same exact message based on their public statements the other side of it is have you noticed that in the past you have candidates that would post I forget the name of the candidate is done is I've seen this before the record hours of footage hours of footage with the Canada just like answering questions or nodding thoughtfully in front of the building as you know it we call this bee role in advertising for you you take you cut to footage it's not like the person just talking directly to the camera it's like just stop if filler frontage of like Elizabeth Warren contemplative way nodding as she listens to a union worker and then what the campaign will do is the record hours of this fetish and then just posted to YouTube with like a really boring title but not the kind of thing that's designed for anybody else to watch what is designed to do is to be a public pass through said that the super pac can go on the stand all the footage and create an advertisement of its own using campaign resources but not technically coordinating is just a written ticket was arrangement but these are the way people this is the way that various campaigns circumvent the rolls around super pacs and so when she was knocking super pacs I thought that that was a good principal position to have despite the fact that she lacks principles on a bunch of other things but now she's even lying about that now she's taking super pac money well talking about how people circumvent or skirt the system even Bernie Sanders has a big money group called our our revolution it's similar to a pack it's able to raise unlimited sums of money on his behalf but since it's a nonprofit it's not considered a super pac it does have to disclose its donors so what you're finding in worse it's even worse because there's no transparency and who is giving so people all these candidates even though they're going to a claim that money is the problem find their ways to get money even the Bloomberg attack in the debate talking about Bernie Sanders homes how many homes you have three home it is it is I gotta give merry Walter credit for that she says all the time have Pachter see is their superfood because you've got a situation where they'll on on this on stage say that we have six years left that was burning this week six years left before climate catastrophe and then he gets into his private jet Li's Vegas shut up it's nonsense it's this is it the the way that they are conducting themselves is out of control Bernie who's advocating for a complete takeover of by the government of the healthcare system his surrogates are arguing to moderate Democrats don't worry vote for him because he won't actually achieve that there's a real argument a she's been among people is that you know Congress is just too difficult to get the stuff there anyway so I feel comfortable voting form is this thing you're worried about those union workers losing their health care not gonna happen this is what they're trying to placate the culinary union and in in a vat of that way this is Saturday and Elizabeth Warren she lied about her heritage she's lied about being you know being a working pregnant mother getting fired and now she's lying about super pacs and by the way I don't think she's changed her website yes saying that she will not take super PAC they got
Interview With Email Marketing Expert Allan Ngo
"Welcome to the shot. A thank you for having me count. It's an honor. Do quickview. Now look to ask you. How do you know that about a mile right so yeah? It's not the sexy topic. I know whenever they care in their country in the Philippines. Like when they're there are workshops. It's always about social media so on and so forth instagram. Thraw yet so whenever when I got on the top before and I was introduced. People told me like after the ones speaking before me was talking about social media and when he introduced me he told me he felt everyone that we're going back in time and talk about Ebay Dry. Hit you check out like orbs in other use Sites business sites still stayed at email is one of the best if not you best Converting that forms for sales. So it's not be something that's often discussed. Whenever I get the chance to talk about it so I go into like opens deliverability storytelling. So that's where that's where I like the two point conversation too and yeah. That's how I knew about it and let me ask you. How did you get into you'll spice to ask my experts that interview you and ahead of they get to wait? I oxidise Just a couple minutes. Let's let's see the Allen Story. Sure sure so. I definitely did grow up panic do this because I grew up before the Internet landlines and everything payphones so now. Nobody calls each other. It's all to be a messenger. So it's definitely by accident in a nutshell. I basically had like a quarter life crisis. So I kind of had failed franchise business before I was burnt out by my corporate job so I was kind of a leader. Both as an employee an awesome entrepreneurs. Though I didn't know where to to go there was a time when I got stressed out. Applied for a scholarship and never got accepted scholarship before and I think fade. I got in and after a year kind of like discovering myself. I came by as unemployed. Basically I was unemployed when they came back and I was looking for jobs on the Internet and eventually online. Most of the time Type into magic words like make money on law is That's where I got into. Owed s before it now. It's upper so I got my start in freelancing and since we do have a family business after that project ended it. I kind of got the idea. Well it's true that I can earn online so while working at our family business I was dabbling online started blogging in eventually doing everything blogging. Social Media Marketing. But I noticed that email marketing really rare. I got the most sales or the least work so I got my start with affiliate marketing. I want some competition in marketing. People got interested how I won because I didn't have any social media following at all. So that's been people were asking me how I did it. And that's how he started teaching email marketing and doing it for scientists. Yeah that's great. Thank you very much for that. Allan now you made a very good point when I asked you about noting at about emails and that was you know people. I don't know if it's the right would or the right phrase but people looking at email is the second cousin polle cousin of social media and when it comes to marketing and you made the very important and quite true distinction that statistically based on Research Dada that it's still closing mole siles than social media. Would you say that? That's even the case tonight with things like in a facebook chat in you know in automation and things like that saying to be more You know bells and whistles and more attractive for the entrepreneurs to flight with. Yeah so far from what I've seen that it's still like one of the best ways to convert. I think a lot of it at the end of the day. It's about what we do online. It's basically mitigating what how do sales off line. It's all about trust connection in. We are just using these platforms through kind of grow that exponentially expand our each so. I wouldn't say that perhaps a fifth years that's still the case but I think being opened my even if I do emails open minded as well as other platforms because if you have your purpose of what why you're doing your business than you will find attack firms that will deliver that message and I think in my case for emails. It's still like very personal. Like in my talks. I would say that I would ask. People like survey them. They who here has facebook instagram to her. Then different peoples different people raise their hands but I would tell them like everyone. Even whatever platform you're on there's one thing in common is just your email address so it's kind of your digital DNA. I it's almost like a digital fingerprint. Isn't it right exactly exactly so if you ignore email it's like you're ignoring basically everyone else site other than those in your platform so for me. It's like building on your own land in business I gets. You always want to act as your own property as much as possible because if you're ending your dog raise the prices in your business. Anti-business is address. Which is kind of like? If you build your entire business on social you're basically renting on Mark Zuckerberg's property which is which is fraught with Dina. Isn't that right? Exactly exactly so emas kind of like in many ways. You're safe zone right. It's actually obeyed. Safeway to do Your Business and again moved tat forums that firms come and go but email has been here. I would offend kid. That like tick tock would be like the cool kid and email would be like the awkward uncle who tells jokes hit the button. He is still like the reliable. Always there and it's I think what I like about email so it's like it allows for an intimate conversation because there's no notification coming in while you're reading so I think that's where the connection happens in. That's where be go. Get a few seconds of peace reading your message and getting connected so I painted. That's appeal of email and and you do email marketing quite differently though. Alan marketing in his email marketing. You actually have a storytelling element. You quite uniquely. So can you share a little bit more about storytelling right? So basically when you think of like the movie industry like Hollywood. It's entirely just based on starring dining because man every commend. You don't necessarily get anything out of it outside of the enjoyment of Of the story and I even watch this video recently about people on their APPs and they would purchase that purchase For example they have a tool like a knife and they would just purchase. Thank a Brad. Maybe add supreme on their virtual night. They'd spend like fifty dollars just to get it and it just goes to show that people don't people buy because of emotion they want to get that extra Avatar to call all the other virtual tires e Game Sayers and at the end of the day. The best way to do tap on that emotion is through stories How if a person sees that you that snazzy supreme knife it tells a story that you're you're in your part of the Co kids and that's eventually what what we're aiming
Where does the Democratic primary stand after New Hampshire?
"A license join me earlier in the program from NPR she's also a familiar face on fox news talking about twenty twenty the Democrats and much more here's part of my conversation with Mara okay where to begin let's let's start with New Hampshire okay and your response your reaction your analysis now that were a bit removed from what happened about where this race currently stands I think the race currently stands with one candidate who seems to have consolidated the left lane of the party that's Bernie Sanders and the center lane is filled with candidates and sap lane has not coalesced around a single alternative to Sanders he's been winning with twenty two percent of the vote twenty five percent of the vote much much less that he got last time remember New Hampshire twenty sixteen a bit help be calorie Clinton by twenty two percent two got something like sixty percent of the vote what New Hampshire told us this time is a lot of that code for Bernie Sanders last time was anti Hillary it wasn't necessarily pro Sanders because that though didn't just go to another left wing candidate Elizabeth Warren get when people to catch any club which are it tells you that Sanders is the leader he has the most plausible path to get a plurality of delegates just what we see now but the big question is can the center left coalition around one person so let's discuss coalescence first on the progressive side you mentioned Elizabeth Warren she put out at this appeal basically pleading with her supporters earlier saying I need money and I need it now to stay viable through super Tuesday is she don it is done if he can't win somewhere where is she going to win that's a question I mean she was not just competing in New Hampshire he was from Massachusetts message right candidates have a built in advantage that mediate the share of media market with New Hampshire Bernie Sanders is also a neighbor but not the kind of neighbor that people from Massachusetts are so people really knew Alyssa formed in New Hampshire on a voted for her in fourth place and she also put a huge amount of time and effort into Iowa a massive ground game she came in distant third then really stumbled I mean fourth place in Iowa a in in New Hampshire rather is is really catastrophic for her and that's your point is right I look ahead to the next couple states and then super Tuesday where do you see a you know low hanging fruit to be plucked by Elizabeth Warren to actually know where I don't really see nowhere nowhere I don't see one do you think he might want her to stick around just to to eat out aggressive voters so it doesn't get easier for Bernie no yes if that was true but I don't think her voters work all going to Bernie I'd like early on progresses decided if we want to choose between two left wing candidates let's choose the guy who's been around the longest and has never wavered in his belief in our again that may pick Bernie what he started shedding voters remember Elizabeth Warren was once at the top of the heap at the polls when he started hitting voter she showed them to Amy Klobuchar and people to catch so that was pretty interesting this is not has not been a neatly dividing ideological race very important point and I just add one note on that yeah so I saw morning console call where they ask democratic voters for their second choice right to the got their favorite but if not him or her then who and among Joe Biden's supporters next on the depth chart number two choice was Bernie Sanders and rally for Bernie Sanders yeah yeah everyone keeps saying well if if these people all get together then they can stop burning and it's just not quite that simple but it is very obvious that the establishment of the party the center left they're getting extremely worried about Bernie Sanders James Carville is out there shouting to anyone who will listen this is a disaster in the making listen to cut five he was Carville on TV there's a certain part of the Democratic Party wants us to be a cult I'm not interested in being in a call I'm I'm seventy five years old I'm just not a not a very cold to person the only thing the plane began nine states in the abyss if the Democratic Party and if we go to where the British labor party if we nominate German Coleman is going to be to end today I am I'm scared to death I really am the end of days and of course the Jeremy Corbyn references to Bernie Sanders Bernie firing back in cut for Hey was it all the respect is a political hack who said very terrible thing was what he was working for Clinton against Barack Obama Vicki said some of the same things we are taking on troll the Republican establishment call gold and the democratic establishment but at the end of the day the grass roots movement that we are putting together of young people of working people of people of color want real change
Bernie Sanders wins the New Hampshire Democratic primary
"Well New Hampshire did what Iowa could not give us a clear winner on election night Bernie Sanders has won New Hampshire democratic primary we're all going to unite together and defeat the most dangerous president in the modern history of this country Sanders won narrowly over former south bend Indiana mayor people to judge and close behind them was Minnesota senator Amy Klobuchar who had a strong late surge to get right into the mix and tears got dentro is in Manchester New Hampshire and here's more allies in is in Washington good morning to you both good morning so it's got you were with Bernie Sanders last night as he was celebrating how significant of a win is this form look this was not the twenty point margin he won New Hampshire by four years ago but this was a big deal for Sanders and combined with that tie or whatever and I would give Sanders an inside edge over everybody else in the Democratic Party right now on one hand yeah he won with about a quarter of the vote and when you add up the totals of the votes going to all the more moderate candidates they're getting way more support than what Sanders is getting and the other thing that that they could be a negative here is that the massive swell of new voters he sang with elected in November still hasn't really shown up even though turnout was higher in New Hampshire than Iowa but here's what Sanders has going for him he has better organization and advertising and strength in the next few contests than anybody else other than Michael Bloomberg and he is already organizing an advertising on the March third St super Tuesday were a third of the delegates are up for grabs so right now he's in a strong position especially because the debt the moderate side of this field is totally muddled with no clear front runner and that only exacerbated itself last night with include which are suddenly coming into the conversation Mar I mean Scott brings up delegates I mean that this is about both momentum and also a race for delegates is a long way to go in terms of getting enough delegates in and booted judge actually has slightly more delegates coming out of Iowa and New Hampshire so after yesterday I mean is Sanders the clear front runner yes he's a clear front runner is not a prohibitive front runner but Scott talked about all the things that Sanders can look forward to you know as long as the center left lane has not coalesced around a single alternative to Sanders there a lot of people in that lane there's people to judge any club which are there still Joe Biden trying to recover in South Carolina and Bloomberg waiting with his billions to get in in March Sanders has the most plausible path to the nomination now look the next battle now that we're past the two first lily white states is to put together the coalition that usually when the democratic nominations which is African Americans and white liberals and that's where Sanders is ahead right now the question is will the alternative to him the center left coalescent candidate this is what the Republicans could never do in twenty sixteen they could never coalesced around an alternative to trouble who study of clover star landing in third place in New Hampshire and and it's and it's Maher said I mean things we go to different types of states going forward but but what did her searcher tells about where her campaign is I think it the the the to me the most interesting thing about what any closer did last night was that there is a lot of anecdotal evidence that she won a lot of votes from people who are making up their minds in the last minute people who were making up their minds over the weekend after that debate Friday night what she had a strong performance even people who were telling us in New Hampshire public radio that they were making up their minds on their drive to the polling place and I think what that says is that the moderate and more centrist wing of this party doesn't really know who it wants to go up against Bernie Sanders right now any club a shar is suddenly peaking at just the right time as she told her supporters last night as everyone head count did us out even a week ago thank you pundits I came back and we deliver did you get pundits well I think she's got a point there I think for most of last year she was overshadowed by all the other senators in the race Kamel Heris Cory Booker and Elizabeth Warren who at one point was up with Joe Biden is a National Front runner but it's suddenly really faded and had a very poor showing in her home turf last night yeah mark does warn still have a path the nomination here it's hard to see right now I mean she a for a candidate for Massachusetts who shares a media market with New Hampshire to do as poorly as she did is really a big blow I think Elizabeth Warren's campaign is kind of the big mystery of the race she was considered to be the best our retail candidate she had a great stump speech she was able to explain her plans and her message and very down to earth language she had an impressive organization she greeted this culture the selfie lines Bailey the dog I mean right she her her fall was really precipitous and possibly it's because she made some very big strategic errors especially with her plan for mandatory Medicare for all but it's hard to see what her path is last night in her a concession speech or her speech she said she presented herself as the unity candidate and I guess her theory of the case is if things get really ugly and it's a fight between somebody that is being called a racist billionaire versus a misogynist socialist she might be able to be the unifying candidate that pops up again but where does she went
Trends and Strategies Shaping Social Media Marketing in 2020 (#SMTLive Recap)
"Well it's funny because I think fiction. It's almost no one has a social following fiction It is truly on the strength of the book. Some people are like. Oh but you have to have a hook. It has to be first and foremost none of these things are going to get you a book Internet in and out themselves huge social following is not going to do it. A successful fill in the blank is not going to do it. The material has to be good. Would it has to be considered it has to somehow be deeply connected to you however again in nonfiction there there is this attention paid to platform building. Because we all our you know. Our attention fans are rather short art. And how do you game that a little bit. It's by having a connected following Numbers are less important to me and a lot of people I know now engagement is something I look at deeply so it could be a smaller following but engaged following and quite frankly it doesn't really matter better in what platform you have it on but again if something is amazing which very few things. I think that we all probably kid ourselves a little bit like this is the best this there are very few things that are undeniable and universal. Those things don't make it through. That gives you the heart stops stops where like yes. This made it through most things you know need a little help and then the social really does
"media market" Discussed on The Coaches Corner
"Five or ten dollars. You could start driving pay traffic in the growing list. That lead generation is consistent source of leads a consistent stream of leads. You're turning the TAP on in the leader community. You spend money you turn the tap higher up is you. Open up the tab you open up the source us more leads coming. You want to cut down on the budget. They closed the TAP. You lower the budget in the lead slowdown. But now you're also boosting free content. Did you getting leads from there. You're creating content to bring more leads than but those leads that are coming in especially through your patriots. They don't know yet that they don't trust you. There's maybe just an ounce of trust because the opposite they put their hands up saying hey it'd be a good client a potential client now your content. You're creating on your platforms. It also serves as a relationship builder with these new leads. Consider an email out saying hey new video about X Y and Z helping you overcome. Listen that hey I know you're struggling with this. Here's a video. Hey I know that you really doubting this process or you're really confused on this year's video. Here's a podcast. So here's a write. It appears block. Here's what whatever it is. Now that free content works for you forever. You just planted seeds on the Internet to attract little fishhooks folks dangling the ocean attracting a perfect lights and the lead. You're getting into your paid traffic sources for your partnerships or whatever it is you're also building relationships with those leads and so every few days there in cussing contact with you. Now you're using attraction marketing. which is the only thing I teach? I don't like like the other forms of marketing. When you're doing outreach prospecting there's a big difference between prospecting in marketing? Of course prospecting manually. Going out what they're going to events doing your thing. Marketing is hey bringing people in. Hey here's something of value. Hey something you're interested in. It's it's a it's a whole different. It's attraction market. It's a whole different shift in the way that a lot of people sleeping online and is the only way forward because people are getting tired of. DM's of messages cold emails and of just networking such a waste of time. I have found very few in today's Day and age coaches who have success. Doing that attraction marketings worried at especially in coaching. Because it has to be relationship built before you ask a you WANNA by. How many people are doing that? It drives me crazy. And it's GonNa be really hard to build a sustainable so just to recap if your social media content or what you're producing isn't getting any eyeballs really rethink your strategies. What does the outcome you want from this and heavy very honest? Look I do this with all the clients. We work with an honest look at. Hey we need to upgrade the skill set so let's focus on that every client that comes to work with the special on a one on one hundred circle. I generally have them do at some point. Thirty thirty days of videos. They film and video every single day for five minutes has got to be less than five minutes. Sometimes they don't even look at these and that's not the point. The point is let's get comfortable doing this. This grab the southeast stake in for thirty days. Walk down a busy street and shoot video. Get over the fear. We've gotta develop that skill set and it's a skill citizen. There was developed that if the communication education isn't there if if they're not structured properly if you're not using like attention interest desire action if you're not using problem agitation solution if you're not using simple super formula content chances are if you're not getting attention in five ten seconds people falling off and they're not listening to it or if it's not directly targeted you perfect light so we're GonNa fix that of course to make the time that you producing content actually effective. It's actually doing something instead of just falling on deaf ears and not doing anything then the next step is making sure that now the content is bringing leads so is getting attention now. Are we bringing in leads. Do we have one two or three. Different lead strategies lead generation strategies that are bringing in leads. It's if the answer is yes. If we start bringing leads we introduced paid traffic. We boost that lead generation and then we start repurposing your content to build relationships with those leads so now you content is also building relationships and leading towards the sales so when you do a piece of content or email every week or two weeks at actually inviting people into a conversation into your program. You'll your your maximum results. I hope this landing and I hope this is really making sense so the first thing you have to do is be brutally honest where you what are you producing content. Yes no awesome. Make the time for it if you're not and if you are you're getting results is there a strategy behind it. Are you consistent with it and do you have a structure to it. Is it actually getting attention in driving driving traffic and are you on way too many platforms. and which ones do you have to cut like religion by the end of this podcast have look at the stats from every platform. You're on in cut. Hello the bottom eighty percent keep the top twenty double down on that. You'll you'll maximize your results. I can guarantee you that until you know you may have a team or or have help and then you could really start repurposing it across multiple platforms but until then you know. Focus on one or two. I did facebook and Instagram Graham. Only for very long time than I introduced you doom and introduce the podcast. Now you'll find it on linked in on medium and all these different types of platforms because repurpose. But it's still bill down to really three different mediums instagram youtube videos and podcasting hope. Hope this helps really do If you if you need a second set of eyes on your stuff if you're interested in working are learning more or or just exploring the possibility opportunities we have for you. We are trying in. My goal has always been to create something different. I've always seen myself as a black sheep sheep. I don't like to do things the way other people do things. I don't like the idea of a two month program. You get the information that you get kicked out. So all programs are live. Live their hands on. We have a special offer for the university where we're offering a one year access into the mastermind so you actually coaching accountability. Long after the coaches university usually people people I finish it within three months. The systems are built. They lead generation systems built. Sales Systems are built their attracting attention converting that attention into leads generally takes two to three months is to build. But I wanted to offer.
"media market" Discussed on The Coaches Corner
"Make sure you're happy in real life not just in social media. Well come back welcome back welcome back welcome back in is Lucas and I am not about to rhyme in rap but I feel like doing it but I feel like this episode will get no views if I do that. So many keep things on point and a really wonderful social social media today and it's Place Inside Your Coaching Business With in your coaching business and using it as a tool that actually gets you an Roi or actually actually creates momentum and ultimately of course create sales because at the end of the day. We're in this business to make money. I mean we want to serve people and that should be your priority but you can't be serving people are trying to serve. People are trying to run a business for a year or two years. If you're not making sales so at the end of the day the bat gained in the numbers in the sales are very important. Horton and if we're doing things online that are taking away our time or energy and are not directly leans more sales. We will eventually run into a bit of a problem as well. The business won't be sustainable so I want to making sales and I want to talk to you. But we're social. Media fits into the mix of things now before we actually get into it. I just want to explain really quick concept concept and I know you already understand this but there's really two things that are going on within your coaching business. Pretty much all of the time in and some of the most important yes it was operational things. Yes there's the systems. This is the things running in the background but on that front end. You've got lesion and you've got sales I always break things down. Constitute Things are the activities are doing them daily basis leading to more leads and more sales if they're not then. We need to prioritize what is doing so we get more leads in more sales elite simply being someone who express some interest we could think of a database. We can think of it as a group of people we could think of it as a you know a quote unquote list quite literally. A list of people who showed interest in sales is obviously those who showed interest but have taken the next step and actually want to buy something ache or deepen that have bought so it turns into a sale right now. Social media is a funny thing because I see a lot of coach's wasting time on social media because they're creating content just for creating content sake and it literally doesn't do that good of a job of building either a relationship uh or attracting new clients or positioning them as an expert in your content in the social media that you're doing isn't leading towards towards that then you just producing noise. No one is listening known taking action now. Of course there is a small timeframe where maybe no one is listening listening. Maybe you're creating really good stuff but not listening and that's to be expected especially when you're starting offer a new platform you got no other platform to drive traffic to that yet. It could be a a little bit of a few months of just producing the continents inconsistent until people actually to date and one fan at a time when listener. One viewer. Ed Time One fan at a time one follower at a time is really the name of the game and of course when he build momentum you could exponentially increase that and obviously you see even faster results but if just started yet. There's there's there is that but I'm gonNA. I'm just write this down. Because the biggest thing I see is coaches coach's going on way too many social media platforms trying to hit them all. Because maybe Gary Vader Chuck was like. Hey make noise everywhere. But you only have a limited amount out of resources of time of energy to all and you probably can't do all that well so it comes down to just picking a few mediums that you really want to focus now. Aw when it comes down to the media I was recommend to like pick two mediums and just master them just focus on them but really comes down to your skill set so is instagram. The Best Platform yes is Youtube. The Best Platform yes is linked in the best. Yes is facebook the best yes snapchat the best yes pinchers the best. Yes they can all be also they all work but if you are trying to produce content on a medium that you aren't experienced experienced or you're not naturally gifted in a careful what I say that because you can learn the skills but if you're not if you have the skill set yet for that platform the better way to put it then don't go on it and here's what I'm saying. Is You know someone trying to do a podcast in a videos on new and awesome captions on Instagram. And they're just starting they don't have the skills for video radio yet. They're not the greatest interviewers yet. And you know the photos are just Blah and the copy on the photos and that's okay because you're gonNA get better if you go through my youtube channels producing videos for seven years. A lot of those are done because we were fitness but of course horse we start somewhere. Ed We may not be the greatest. What we're starting at? That's okay committed developing that skill set. I'm a huge fan of video like learn the skill of creating video builds relationships. So much faster I fell in love with podcasting really fell of a year ago. And My strategy did you from. PODCAST is much different than my strategy for Youtube Channel which is much different strategy than my facebook group. So what I'm getting at is don't be on all the platforms forms. Pick one or two that you really have a natural. I'm not gonNA say talent because I don't believe in that talent doesn't the most talented don't win but in your naturally gravitate towards. So you won't see me right blocks. I don't I don't write blogs I very much so dislike writing. It's a skill set. I could absolutely alert and maybe someday it is in a will be but right now I don't have an interest in blogging. You won't see me blog. You won't find any balls find descriptions on on things but you won't find float blocks like thoughts. Diaries of the a basically started video. That was my first platfrom started and I worked on it until I was very confident and I can shoot video no problem then I moved into more so podcasting skills said for the most part in interviewing is something that I'm constantly trying to get better at because it really I really really actually love. I have a passion for interviewing guests in making connections and just learning and in picking the brains and you know seeing the world from their point of view I have a passion for that and so podcasting comes naturally and I look forward to interviewing sometimes these Solo episodes can be a little bit of work. I've got a plan them out and I've got you know. Got Us at the time aside to do it but with consistency comes results so pick just a few platforms. You'RE GONNA focus on pick the ones you naturally gravitate towards and focus and commit to learning the skill of and finally where social media really fits in and Y love free content. Mediums is they can work for generation and they can also work for turning turning these leads into sales. So it's kind of a double whammy so the way we teach coaches is we need three sources. So you're covered. That might be Youtube Channel that brings leads at the end of the youtube videos. You offer up your Lee made or you offer up some offer and you bring people in not selling at this point. Don't don't use social media to sell but you're driving traffic into an offer into a free offer. Injury List interface book or whatever then you've got another platform for lead generation and I really really love paid traffic of a mask. I'm a massive fan. Pay Traffic is built on my businesses. It continues used to build and for five or ten dollars. You could start driving.
"media market" Discussed on THE BRENDON SHOW
"Webinar and you're going to do that. Free Plus plus shipping or you don't want free shipping. Do a video challenge okay. You guys are always looking for the edge so I'm gonNA give the edge. I'M GONNA make it super easy for you. Just do those three okay one. PDF too webinar three shipping or a video based challenge these are as I'm recording this today. I I just got. Intel this weekend from six or seven major online marketers. I hit up asking them these questions and just like we've learned. These are the primaries for us. I just wanted to give you an idea. This free plus shipping model where free shipping means they get a product for free but they pay their shipping and handling to claim it or receive it ah that we're doing with one of our books high performance habits that's like our primary funnel right now and we're building out our webinar funnel and historically one one of our best converting basically a PDF said hey get my productivity guide that was basically it and then it went into something like this I'm GONNA teach what we've been learning recently but here's my idea is are you posting social links to sometimes driving pedia socialist the league's sometimes webinar socially sometimes to free or the video challenge okay so when we do just consistency linking here here in here okay back then with ads. You got some ads here here and here affiliates. Sometimes you depending on how often you you were having them promote you might best with an affiliate driving to number two or number three Webinar or free shipping affiliates with. PDF's aren't converting birding as hot in the last two years so this is just showing an overall strategy some first questions. Are you doing this if not start like back with just one two three like for us right now. We've shut off a bunch of funnels because we shifted to a new system. We're basically just doing one in right now. It's great so easy on my gosh literally all we do we do social and adds to one free book funnel right now for the majority thirty of our online revenue super simple super straightforward love it then we're adding back in the layers that we took out when we change systems but this is always the strategy to pull them in. Why is it important to have three different types of optics because at some point issued fatigued your ads your ads you know you'll run the ADS and they'll they'll see this and are they opted inner. Did this one other opted didn't and just over a period of time you you need different free things to drive people to okay so this is the basics. I know. Some of you know it so the question is do you know it. The question is are you doing it. That's the most important thing and if you're not doing this then we got a good start. Okay it's Brandon and yeah. I'm going to serve up a quick little promotion lotion right here to make sure you learn a little bit more with us. If you're enjoying this let's dive deep and there's two ways that you can do that. One obviously told you about the beginning of this episode where you can join join us at influence or twenty nine October tenth through twelfth in San Diego because if you love this kind of stuff come learn how ten other people do it just like I do it but also also if for whatever reason you can't make San Diego October tenth through twelfth then join our influencer business program. That's where I go live just like you've been hearing and I teach every month how to build your personal brand how to do better marketing and make it really really specific so that there's tactical things you can do and I teach really the world's olds influencers every single month. I go live I do. Qna I give a new strategy. I try to teach something that is earned at least six figures and I try to teach every single go month so make sure you join that infants business program. If you can't join us live in San Diego how do you do both well. Just go to influence her magazine. Dot Com. That's influencers magazine. Dot Com and choose your adventure. Do you WanNa come to the live and then or we like to join the influence or business program the online training component you you get to choose multiple.
"media market" Discussed on THE BRENDON SHOW
"It's made Britain and I've got some email marketing strategies for oh you today that I hope turns around your entire business. I'm excited to chat with you today about some emerging trends in email mel marketing about what's really important to make sure email marketing lists is working and doing really great and also about how it and increase sales. You know a lot of people right now. Are you're getting pretty lazy in their marketing. Everyone always complains. Oh the summers the worst time to do marketing. I'm Mike why because it's not as fun to do it the Pinochle Lada in the hand like what what's different about summer marketing than the fall marketing than January. There's nothing different other than your mindset about it and so if you're somebody who's disengaging and right now. I'm here to cheer you on re engage with your marketing because over the summer those sales and those conversions those can be easier here if you're being timely if you're getting your messaging right and if you were making sure that everything you do over the summer with email marketing has a a deadline the reason most people hate marketing in the summer is because they're not using deadlines and you gotTa have everything you run over the summer deadline deadline dine ninety nine deadline because people they don't act you know they're on vacation there with their families. Pinochle and they're like whatever I'll do it later so you got to get in their face race and you have to reach them more than just email as we're about the duck so I gotta lay the groundwork on what email marketing looks like what makes it good what you might consider having in your business and also some updates to our approach about how we're recommending clients email marketing these days. Let's just begin with this. Collecting email is if you're in the world of marketing collecting email. Email needs to be your one two or three top priority period. That's it no matter what business you're in. If you're our marketing your business collecting contact information of your prospects is everything an email is most important for everybody so minimum. You've got a ton of that and here's some ways to think about in the way that we talk about e Milwaukee okay.
"media market" Discussed on THE BRENDON SHOW
"Hey my friends. It's Brandon and welcome to another special episode in this new series for influencers. It's clear behind the scenes look into my career. As an author Speaker Coach Seminar Leader Online trainer Social Media Thought leader what we call now the influence our industry. It's how how I run my influence. Her career and I like to share some tactical things with you here in this episode that I know you'll love now. This audio is actually pulled from from our influence or business program. If you haven't heard what that is that's where I go live every single month and I teach you. How do you build a personal brand. How do you get a bigger audience following you. How do you make money from that. How do you build community an impact. How do you launch podcasts and courses and do email marketing a. and everything you see us doing. If you love that kind of thing then I would love for you to join us at the influencer twenty nine thousand nine event in San Diego. Go It's October tenth through twelfth again in San Diego California and that's where you're gonNA come to learn from some of the best influences in the world. About how do you start and how do you really grow. How do we start from scratch and grow our brand and monetize content and reach more people and build a community unity of followers around the world and scale an actual business. Doing it just go to influence her tickets dot com again. That's influencer tickets dot com to join us in San Diego October tenth through twelve where I say join us because it's a real community of people teaching you exactly how we start from scratch. It's people like Rachel Hollis. Who you know has had to back to back number. One York Times bestseller is one of the most successful authors in the world today Dean Graciosa who he and Tony Robbins just at thirty million dollar online launch Lewis House podcasts extraordinary the school greatness. Trent Shelton one of the absolute best viral video makers in the world and inspiration so much youth. Tom Bill you who built a billion dollar brand and now runs the impact theory show which I love so much and so so many more real influencers teaching you. How did we do it. I mean listen. There's no question if you listen to me you've been impacted. I hope by what I do. You and I'm just here to say. Why can't you do that you know why. Can't you have a similar career. It's not like I'm some magician or had some magical abilities. I had to learn to identify what topic and passions I wanted to follow just like we will teach you. I learn how to build a personal brand and audience just like we'll who'll teach you and I had to learn ultimately. How do you actually earn an income and earn revenue from it building a business doing it that you love to run. If you're in that game my friend go to influencer tickets. Dot Com join US October tenth through twelfth in San Diego I'm sure by the time you're hearing. This are tickets. There's probably only maybe a couple of hundred left. I'm guessing so please make sure you go check it out influence or tickets dot com and we'll give you all the dates details and limitations because you gotta get there. If you're totally new to the industry it's okay. This is especially where you wanna come so he can meet New People people in the industry but also see how the best of the best do it and just follow our plans you guys. I'm always saying you know coming from Montana. We always say the time to have the map is before you enter the woods so if you're really into building a personal brand and a major audience even if you're just starting this is when you need to learn. I don't go try to figure it out yourself. Follow the strategies that work. We're teaching him at influence or two thousand nineteen October tenth through twelfth in San Diego again. Go to influence or tickets dot com without further ado. Please enjoy this training that I did live for influence our community please realize that I might reference affronts something visual that maybe you can't see but we've edited in such a way that you can definitely follow these strategies understand and learn a lot of the behind the scenes of how the influencer space base works what you can be doing in marketing and how to grow a real business doing it with that my friends no further ado. Let's jump into this episode..
"media market" Discussed on Copyblogger.fm
"What are some of the pig myths that people believe right now about social media or social media marketing particular that you tested and found to be wrong with at one of the biggest one obviously is an important one for us. Because our our main our app is a scheduling plus social media management or that there's a big mid that's been going on social media for as long as I can remember I've been in social media now for several years hit in his that Facebook, penalizes pose from third party apps. We every year somebody comes around review, no relief. A some big massive report. So we set up the test that I'll tell you why some of those things get the rumors. I I mean a lot. What happens is really big reports. And I won't name who puts them out because I wanted to spare anybody, but they'll these massive reports about these apps say you engagement on third party post is lower than posted natively on Facebook. But what they're doing is is they're lumping in stuff like if then than that frost posting automatically from RSS feed our Twitter to Facebook. So they're not really talking about scheduled content from a marketing perspective, and so they lumped in with all that really does confuses people at crazy schedule is one of those things that a smart marketer business owner. Do you do that? Wait. You're kind of known what you're gonna talk about it. You got land of attack? So skit was not a bad thing. So this test we tested using all the big apps out there. I use the gore pulsa course, but also use buffer sweet and express social and post Lander in and then Facebook itself. Scuttled content for a week from each of those two couple of different Facebook pages to try to see was reached 'cause reaches that thing that all marketers seem to be chased a dog Jason their tail you never quite catch it. But you're always trying to is. So we tested it. And we found up for one Facebook tonight penalizing posts from third party apps, but what we found was an finding ones might whoa. The post from the third party ads actually performed about twenty two percent better. Came to the region engagement. Now kit has been you know, circumstance, you know, the certain types of posts or whatever. But the key the key finding there was they're not penalized. And that's that's a that's a key thing for businesses to know, your when you're marketing, your content specially ever reigned that Facebook's not penalize when you use a scheduling tool. Why would they because I am more post these more exposure to as more engagement for them? And so that was a huge one that we went after I really hard when the test took me does a good two three months extra just working on that one alone. This such misnomer out there every years someone else will come out and said again, well, we found that this is lower in the testing and buffer just came out with their own just fearing like two or three months ago testing again because they keep seeing the same rumor over over over again. So that was a really huge one another interesting one of their silly. Myth. But it was probably like fusion is content on every social sites a little bit different. And I'm such a Facebook guy Graham got that, you know, autumn actually assume that every site photos and videos, performed as what we see on Facebook, especially, but we wondered Lincoln leap is gonna love attention because I think it's it said hold standalone it's been there and tried and true stuck around through all these shades. So we wanted to test the post types on on lethal to see which one did bet I assumed photos would do better to get more, Rachel, impressions or views. Depend on what they call it. Interesting thing was is we've found that text only updates actually had about a thousand percent more views than any other post type any gauge on text only updates are much much greater it was it was best native me because that's so against the grain of everything else being so visual graph. Thick and all this sort of stuff, but Lincoln is that place where you tend to talk about your industry. Then you're not sharing cat means and pitches of your kids on the first day at school, or you know, those sort of things you're talking about stuff this industry specific..
"media market" Discussed on Copyblogger.fm
"So I am excited today. I am here. With Scott airs, he is the social media myth BUSTER for the social media lab, which is a project by Agora polls. So he is been among many other things he's been an author on three different blogs that orig- social media examiner's top ten social media blogs three different years. So it's kinda cool. His the co author for Facebook all in one for dummies. But today's got an are gonna talk about this social media lab 'cause it's a cool project. And I would love to know about it. I'm just fascinated by this. So Scott, welcome. Description of your. It's fun. This is the one hundred twentieth. Episode I recorded so it's been it's been a good run spent a good run. So let's talk a little bit about social media lab. It is a podcast. It is powered by a Gora pulse. And it's like Mythbusters for social media. It's so neat. Do you? So I'm just curious. You guys really spend fifteen thousand dollars a month. Just like investigating what works, and what doesn't and social media marketing sometimes Moore's overdoing. The competency, no pain for people to do the experiments as well as the money spent on ads. Yes. So gore polls Emmerick our our CEO, I guess about two years ago wanted to do something different in social media. There's so much content out there that's anecdotes in Hinz and theories, but just a lot of fluff. You know, it's the top ten this the five best that, but it all pinions. So he want to be known a little bit for something different something more data driven. So we kind of said, hey, let's do the social media lap. And so we sorta publishing came aboard. January two thousand seventeen is publishing too late August two thousand seventeen or hitting right about a year. Now since we've been published you took that loan to get all the other. So it's been it's been a fun experiment. So far, as you know, run different experiments on social media trying to see what sort of data we can get from the different tests and our goal. Ultimately is a branding thing for us for one. But it's also we wanna come become a resource for this concert of content. That's very data driven. That's not opinion base, which I try to take as much opinion in theory that can when wherever come to conclusion. So yes, where we set out some things we test is an absolute failure. We and it's hard to get results. Sometimes we can make a solid conclusion on we've been honest with those there sometimes we'll run a test and go we didn't expect that. So so it's been it's been an interesting experience. Unlike other blogs rib in the past four whether it was you know, hubs e your post plan or whatever where those pieces are quick, and I can write four or five times a week. This is. Is literally I mean at maybe two or three per month. Writ an experiment, sometimes will run six weeks to months of run the experiment, and then having to pull all that data at usually manually pull it to make sure it's as accurate as it can be not spend a lot of time in spreadsheets. I did it's a really fun product to be a part of it's cool in love the because you're doing this. I think probably the best way for people to get a taste is just maybe to find out for example..