27 Burst results for "Matt Johnson"

"matt johnson" Discussed on Between Two Wings

Between Two Wings

05:50 min | 3 months ago

"matt johnson" Discussed on Between Two Wings

"Hello and welcome.

"matt johnson" Discussed on Between Two Wings

Between Two Wings

02:29 min | 3 months ago

"matt johnson" Discussed on Between Two Wings

"Hello and welcome back between two rings. I am your host to emily norman and today we have matt johnston with us. He is an air medical helicopter pilot. A dp also check airman at his company matt. Thanks so much for taking the time to chat with us. Thanks for having me of course so we start off each episode by explaining where we're at. I thought appropriate to show off my one and only helicopter experienced such as behind me. It was actually off years ago and the other fixed wing pilot when my co workers got to go up and we were like little kids on christmas. It was amazing. But tell us a little bit about where you're at a really nice shot got lucky with that. I was flying back tonight and One of our flight physicians Was riding up front with me. We don especially flight so with drop the other crew members officers just the document and So full credits. His awesome picture doctor and into But yeah he's not that picture. That's kind of become a certainly one of my favorites. Nice view of the queen city see cincinnati often view definitely a night. Flying always gives some epic views. Sled sokolow bit about being an airman co pilot. You get that flight requests. What's next. I would say that. We the majority of our time on making decisions for fights. It's january in our high ninety percentile weather related. Sometimes it's crew related. It could be other logistical issues and could be duty time or something like that but generally speaking this weather so being said we are if we're like green status than we have a pretty good idea what the weather's going to do for the day we can just go and respond once. We're call that if we're yellow like a day like today as you probably your rank worn down here. Beautiful ohio So we're really for shit. We have a phenomenal operational. Control centers are helping. That's based in shreveport louisiana. So everything that i'm looking at. There's another human being trained many of them you know aviators or aviation background meteorology backgrounds. They're taking a look at exactly what i'm looking at. And they're making sure that i've evaluated all potential hazards and risks

panzer nba
Interview With Matt Johnson, Air Ambulance Pilot

Between Two Wings

02:29 min | 3 months ago

Interview With Matt Johnson, Air Ambulance Pilot

"Hello and welcome back between two rings. I am your host to emily norman and today we have matt johnston with us. He is an air medical helicopter pilot. A dp also check airman at his company matt. Thanks so much for taking the time to chat with us. Thanks for having me of course so we start off each episode by explaining where we're at. I thought appropriate to show off my one and only helicopter experienced such as behind me. It was actually off years ago and the other fixed wing pilot when my co workers got to go up and we were like little kids on christmas. It was amazing. But tell us a little bit about where you're at a really nice shot got lucky with that. I was flying back tonight and One of our flight physicians Was riding up front with me. We don especially flight so with drop the other crew members officers just the document and So full credits. His awesome picture doctor and into But yeah he's not that picture. That's kind of become a certainly one of my favorites. Nice view of the queen city see cincinnati often view definitely a night. Flying always gives some epic views. Sled sokolow bit about being an airman co pilot. You get that flight requests. What's next. I would say that. We the majority of our time on making decisions for fights. It's january in our high ninety percentile weather related. Sometimes it's crew related. It could be other logistical issues and could be duty time or something like that but generally speaking this weather so being said we are if we're like green status than we have a pretty good idea what the weather's going to do for the day we can just go and respond once. We're call that if we're yellow like a day like today as you probably your rank worn down here. Beautiful ohio So we're really for shit. We have a phenomenal operational. Control centers are helping. That's based in shreveport louisiana. So everything that i'm looking at. There's another human being trained many of them you know aviators or aviation background meteorology backgrounds. They're taking a look at exactly what i'm looking at. And they're making sure that i've evaluated all potential hazards and risks

Emily Norman Matt Johnston Sled Sokolow Queen City DON Cincinnati Shreveport Ohio Louisiana
Fake Apple AirPods Worth $1.3M Seized in Ohio

Bloomberg Businessweek

00:22 sec | 5 months ago

Fake Apple AirPods Worth $1.3M Seized in Ohio

"Customs and border protection officers in Ohio are keeping fake Apple products off store shelves. Matt Matt Johnson has more. The agency says it seized multiple shipments of more than 6000 Airpods and Cincinnati last weekend. If real, the electronics would have been worth over $1.3 million. The headsets came from China and we're headed for an address in Brownsville,

Matt Matt Johnson Ohio Apple Cincinnati China Brownsville
"matt johnson" Discussed on Psychologists Off The Clock

Psychologists Off The Clock

01:39 min | 7 months ago

"matt johnson" Discussed on Psychologists Off The Clock

"We are part of <Speech_Male> this and and <Speech_Male> right now we're are choosing <Speech_Male> free. We're choosing <Speech_Male> to watch videos <Speech_Male> that we don't want to pay for on <Speech_Male> youtube that people spend <Speech_Male> tremendous amount of time <Speech_Male> putting up. <Speech_Male> We're choosing <Speech_Male> to watch free podcasts. <Speech_Male> But <Speech_Male> it's not really free. <Speech_Male> Someone <Speech_Male> is getting their <Speech_Male> share at the end of it. <Speech_Male> And it's not you. And i <Speech_Male> the consumers <Speech_Male> so it's not until you <Speech_Male> go on patriots <Speech_Male> or whatever other products <Speech_Male> are Blogs <Speech_Male> paid blogs. <Speech_Male> <Speech_Male> It's not until you start <Speech_Male> doing that that we're <Silence> going to step away from <Speech_Male> displaced <Silence> that <SpeakerChange> we find ourselves <Silence> in <Speech_Female> fantastic <Speech_Female> will <Speech_Female> thank you. I've <Speech_Female> learned so <Speech_Female> much just even <Speech_Female> in this interview <Speech_Female> today. It's been fantastic <Speech_Female> and <Speech_Female> really opened my mind <Speech_Female> to a lot of things <Speech_Female> that i think we need to continue <Speech_Female> to open our mind and learn <Speech_Female> and grow in because <Speech_Female> it's <Speech_Female> ever changing and <Speech_Female> we need to keep up <Speech_Female> and like you said stay in front <Speech_Female> of it to <Speech_Female> to to be able to <Speech_Female> change it so <Speech_Female> thank you prince <Speech_Female> guman. Thank you <Speech_Female> johnson. Checkout <Speech_Female> blindside <Speech_Female> go to pop neuro <Speech_Female> to check out <Speech_Female> the blog and <Speech_Female> if you wanna find <Speech_Female> out what was that thing <Speech_Female> at the end <SpeakerChange> of the <Speech_Female> ted talk that prince <Speech_Female> shared <Speech_Female> about. <Speech_Female> If you still have that question <Speech_Female> your mind go watch his <Speech_Female> ted talk. It's pretty fun <Speech_Female> and <Speech_Female> many blessings <Speech_Female> to you. I hope that you <Speech_Female> continue on this journey <Speech_Female> in a positive way <Speech_Female> and align with <Speech_Female> your values. <SpeakerChange> And what's important <Silence> to you and <Speech_Male> right back <Speech_Male> at you donna. Thank you for <Speech_Male> having us and thank <Speech_Male> you for you. <Speech_Male> Know doing your part in <Speech_Male> distributing this <Speech_Male> stuff that <Speech_Male> we're so <SpeakerChange> passionate <Speech_Telephony_Male> about but without <Speech_Male> you playing <Speech_Male> the role that you're playing <Speech_Male> <Speech_Male> the aggregate <Speech_Male> of knowledge and instead <Speech_Male> of knowledge this <Speech_Male> would sit in a bookshelf <Speech_Male> somewhere or in <Speech_Male> a inventory <Speech_Male> amazon's warehouse <Speech_Male> and that's not <Speech_Music_Male> fun so thank <Speech_Music_Male> you so much <Speech_Music_Male> <SpeakerChange> <Speech_Music_Female> pleasure. <Speech_Music_Female> Thank you <Speech_Music_Female>

amazon youtube today johnson Speech_Male
"matt johnson" Discussed on Psychologists Off The Clock

Psychologists Off The Clock

03:57 min | 7 months ago

"matt johnson" Discussed on Psychologists Off The Clock

"Today of educating and helping with those two parts of me that i that i brought up in the beginning right and learning about the third part as well as as a consumer and you do a great job in your blog which is actually really fun to read and super science packed and this fun stories and examples and i'm wondering as as we close up here. What are some of the takeaways in terms of strategies. Maybe just talk about strategies that you use as consumers and as marketers to help with your digital wellbeing. I guess is is the term used in in the book. I'll start happen so yeah i would. I would say the first thing is you know. Accept the fact that you are a similar will all consumer. It's a fundamental unless you're living in the woods somewhere doing your own thing You know we're all consumers and so we have to accept this fact and so once we accept that you know the goal is really to not avoid consumerism. Really in any you know any fact whether it's digital or whether it's physical but really to embrace it it's a one of the reasons why we names The blah partner. Rose andy warhol. It's we have to do this. We really have to gain an appreciation for rennes in marketing That doesn't mean we turn a blind eye to ethics peace and that's super important. That's where i'm going next But because consumerism is unavoidable. We should really be marketing concerts. In one of the reasons why prints are so passionate about this trust win. Marketing is done right in when there truly invested in not just the sale but the actual emotional experience long-term relationship with consumers. It's magic it's gorgeous. It's beautiful it's amazing and there's no reason why we can't enjoy it so i think one we should. We should really aim to be connoisseurs of marketing. Of the second thing i would say is Is mindfulness So we have this general orientation towards. Let's say food where you're a mind orientation towards food you really thinking about where. The food comes from your being appreciative You know the circumstances provided you the opportunity to eat this food. You don't take for granted Joined the morsels As you're being aware of you know how the nutrients are being assimilated your body as much as possible. I think that's the attitude that we should take when it comes to especially digital consumption. You know i think we you know the end of your exception here because you've been off social media for god bless you for fifteen years amazing But you know most people. I think we get on instagram. Whatever you know just scroll through these benz. You know half an hour out two three four hours on this. You know. we're not thinking about what this is doing and just in the same way. The can't fundamentally understand how the nutrients are being assimilated or body out of affecting our our mental health. Were not aware of how all this digital consumption is affecting us. I i think that. Because i wasn't on it for so long and because i entered so intentionally. It's like having cake when you've been on a detox for a week. A sugar detox. I am so aware and conscious of how it impacts me. And then also what i produce and i'm very intentional around what i produce and i actually think that that's also taking some some time off may be helpful for folks take time away. Go for a walk without your phone. Talk to your kid without your phone. you know. Some of those basics of technology free zones can be can be incredibly helpful and the other component of it as all of us are exceptions commitment. Therapy practitioners here is just awareness of our own thoughts in our own minds so many meta cognitive awareness..

fifteen years Rose andy warhol instagram Today two parts two third part second one half an hour first thing three four hours The blah week
"matt johnson" Discussed on Psychologists Off The Clock

Psychologists Off The Clock

04:07 min | 7 months ago

"matt johnson" Discussed on Psychologists Off The Clock

"You know coke's or zoo the engine finally revving up her. If your computer's acting up talk your computer into come on computer. Come on people named their votes and this is the social lands. We have see this as the you know we ask more funds we see non human optics is having human qualities in a mention that. Because that's exactly how you see. Brands of brands aren't people. Brands are tools of companies. That facing skin accompanies the tool company but nonetheless we see brands as people as we think of apple a trillion dollar Apple is being a minimalist brand smart. There's kind of a steve jobs in essence in their of we think about nike ninety s. Dislike you credibly ambitious. You know god like athletes you know kind of sort of personality it. We see brands as as being personalities. we see brands through the same social lens as we see our fellow humans and then when it comes to trying to armistice where the same traits which we come to appreciate in our fellow humans we also really appreciate in brand So that was a longish. Diatribe that spans cattle. All the way up to a you know a personal Talking about some social mission of. But no i think this is goes really pretty deep brands. Come into our lives like model. I don't really think about it. But they do have a strong emotional connection with us and and just like with people. There's a likeability factor right so you're alluding to sort of liking you now. Nike i think of nike. I think fast think sporty. I think and if that's something that's of interest to me or value to me. I'm going to be drawn to that. Versus is the good old walking store shoes. I think of like comfort you know. So so i'm curious about likability and how marketing neuro marketing capitalizes on the likeability factor and things. What makes us like things more than other things. Yeah so what thing and then you can. You can hop in for it. So i was able to the brand. Since we do see brands as see people think things appreciate in people appreciate brands in these. Are you know pretty. Well understood now in such a psychology that really we instantly in automatically understand. Somebody's intention out So we have these in beijing. You know apparatus sort of understanding somebody else's conscious experience is kind of a trip but we can only ever experienced our own consciousness. We assume that other people are conscious and they have subjective experiences. Just like we know for sure but to bridge that gap. We have social cognition. We have this ability to model another person's conscious experience in we do the so automatically in so intuitively. We don't even realize there's a process there in one thing that we excess very very very early talking milliseconds of interaction. Is we make assessments about that person's intentions so are they a good person. Today have good intentions or need to kinda watch out for them. Should i be vigilant around them. We might be wrong but we're gonna form that judgment very very quickly. And it's the same with rant so bummed beyond anything. The brand does in terms of trying to endure esa this product that product this influence. Or whatever fundamentally we understand the brands intention do they have good intentions towards me above and beyond that he sort of business transaction. That may transpire. Are they invested in wellbeing. And perhaps when we look at the most popular most endearing most most tried and true brands. They very very bright high in terms of perceived intention. We're talking up. Johnson johnson at the world historically another in the news recently for other reasons but.

Nike Apple Johnson johnson Today apple nike one thing ninety s. trillion dollar coke
"matt johnson" Discussed on Psychologists Off The Clock

Psychologists Off The Clock

03:54 min | 7 months ago

"matt johnson" Discussed on Psychologists Off The Clock

"And so i'm a hold up your book cover here and there's a few things that you are doing and i caught them while i was reading your book. They are helping us with our memory of this book. Cover and i imagine this is fairly intentional. Everything from the font you chose to the colors you chose to the image you chose were all chosen to help us remember this book cover so maybe you can use this as an example while also marketing yourself. Your book cover helps in code in our memory and then those that are making their instagram accounts or their own marketing Can use these tools themselves in in their own selling of whatever the we'll give you a quick the book but i think matt matters really eager to tell you all about memory. So we'll do that. And then any. I g any other input. I'll happy to be happy to pass. So the idea of the book was at meaning. There's two flashlights. Elucidating something is visible. So there's a flat on each side representing marketing. An our science and it's an eye because of blind side and the neural the condition of blind side. And we can get into that if you like. But that was the idea initially wanted to have the yellow part b. glow in the dark so it literally breaks the the baseline of sitting on a bookshelf. And it would go on the dark but that was that was just tried to pop out from that context and really push for a slightly different one. We actually wanted to include a red pen with every copy of the book. So that way the very last chapter is on subliminal and mid limited primes and the idea was to reveal at the very end of the chapter. Hey by the way that red pen that came with the book. I'm curious to purchase or showed any preference towards red products because that was sort of seated in there as comes like fun hack. We didn't get to go all the way in without that was that was a conversation publisher and they're like we don't want to at ten solar but nonetheless a lot of thought into the cover but with the memory piece overdue yes. This is the one section in the book. Glory actually did dedicate two chapters. Actually i feel get an easily A third chapter just on memory but then the book would you know more about memory than it is about our broad psychological experience so memory is an absolute trip So i think we have to point out. That memory isn't just this kind of funding. We can do. We can remember things from previous experiences. We can go in jeopardy and recall factoid. This and that we can recall childhood. Memories memory is core to our identity. So we'd wake up every single morning. Physically is a slightly different person. And yet we don't feel like i feel like we're enduring consistent entity moving through time really when we come to about it memories the glue that really holds us together as an enduring entity Some memory is in just this can do. It is us. We woke up one morning in this happens. There are psychological cases where this does actually happen. You wake up and you don't have any memory at all and that excellent credibly troubling position to be until memory really is crucial to our identity so dedicated two chapters in it because this really to at least two major ways to look at it. One is through the encoding process. So we feel as if when we're having the experience that we have the record button on Just as we have record non zoom right now. We kind of how memory works that. We're taking this experience where recording what is happening and that would comes recall in a memory or just pressing the replay but of turns out. Neither of these things are true or having experience..

two chapters instagram one section one morning third chapter One each side two flashlights every copy two major ways Glory every single morning at least matt ten solar
"matt johnson" Discussed on Psychologists Off The Clock

Psychologists Off The Clock

05:00 min | 7 months ago

"matt johnson" Discussed on Psychologists Off The Clock

"This is diana. And i'm here with jill talk about the neuroscience of marketing and we were just chatting that we had a brush off a few kabwe webs of psych one terms and memory and encoding for this one but i found it a great interview. What was your experience listening to this episode. Joe we'll i i. I always think it's fun when we have two guests on at once. And i like kind of hearing the way that they talk back and forth and and i love princess that mattis that peanut butter to his jelly. So i was like sucked in to you. The relationship between these two right and there were several trips down memory lane. Diana not just the cycle one but talking about the pepsi challenge. And you know the differences between coke and pepsi. So i just thought that this was really engaging really interesting like looking at psychology kind of a different lens and we are all i mean. Dare i save victims of marketing. All the time you guys get into the the ethics of that and i just thought it was really interesting both as a consumer and as a business person to think through some of these different kinds of concepts. Yeah i think it's interesting to see how psychology influences so much of our lives and once we get a peek behind the psychology of marketing. It gives you more awareness around choices that you wanna make. And i thought this conversation between this neuroscientist and a marketer being the perfect match for us to uncover hauer approaching poaching consumerism. Right to understand it really scientifically in and i you know. I think it's really interesting to think about the ethics behind these things that i would have been really curious to hear if they had seen the movie. The social dilemma. Because that really delves into the way the algorithms are you know hooking us and marketing test and it reminded me of what they were talking about when they talk about What marketing is extracted value. And that when sellers aren't forthcoming about how they're going about this that it becomes unethical one-sided and that's where i think at the end when they talk about really it's in the hands of the consumers to make the change so if you listen all the way to the end folks they'll give you some concrete strategies that you can use to hopefully turn the tables a little bit so that you have a little bit more power and i'll give you a clue that it has to do with our addiction to free stuff so check out this episode. I hope you find it. Helpful and look forward to your feedback on today.

today two guests diana both Joe Diana two jill one- one
Netflix will spend $100 million to improve diversity on film following equity study

Bloomberg Law

00:34 sec | 10 months ago

Netflix will spend $100 million to improve diversity on film following equity study

"Netflix is looking to close diversity gaps at its content. Following an equity study, Matt Matt Johnson explains the study not only delves into the diversity of its on screen performers. It also looks at that of the creator's producers, writers and directors. The company says it's not in an improvement in representation from 2018 to 2019. However, they say there is still work to be done. One of the ways Netflix is addressing the issue is by creating the fund for Creative Equity, which will spend $100 million to help underrepresented groups find TV and film

Matt Matt Johnson Netflix Creative Equity
"matt johnson" Discussed on The Hull Show ? 1310 KFKA

The Hull Show ? 1310 KFKA

02:33 min | 11 months ago

"matt johnson" Discussed on The Hull Show ? 1310 KFKA

"I mean the last two games. They've had they've It's just been katie and a hardened so we'll see what happens when kyrie is back to the mix. But i mean that is a that is a top trio right there so it should be all right so you said trio all right which one's which one's kevin durant on your team. You boat humor. Dalen i give give katie boaty okay. So are you harden who key which was dalen again. Cairo you going there. I mean. I guess we'll go with a daily and the left. I guess we'll give him. But i love it. Well you know what. I love watching you guys when we get a chance to watch of course on pluto and listening to you on kfi. I'm a. i'm a huge fan and we'll be continuing to follow you guys and sco grab a couple of w's against us eastern washington team coming up later in the week shit. That's matt johnston the second as being. He's being nice. He's being humble you know. Listen he's been tearing it up for this team. He has been the guy boat love. Boaty dan coons had told you. Transfer from very excited about him. I love core course cleaning up the boards. But i tell you it's been math. The last four games. And they need him to click. And bodey bodies. He's averaging fifteen point seven he's out of the top five and scoring now so you want him to get back up close to that seventeen mark but ultimately you like those three guys bringing it every single night three guys for the bears averaging in the double digits fifteen for for bodey twelve dalen and eleven about twelve for matt. So matt's brought up that average so you're going to expect a lot from those three guys if you want the bears to To try to finish closer to the top in the big sky conference forty six minutes after the hour. More on the possibility of the shawn. Watson for the broncos i through a couple of trade scenarios out there. I don't know if it's going to matter. What the broncos. Offer though because sean has a no trade clause which means he gets to choose but houston has to ultimately decide what they're going to do With the broncos be on that list or maybe just on the outside looking at forty six minutes after the hour. We'll take a quick break. It's the whole show powered by energy. We'll be right back. It's a party in northern colorado's voice. Thirteen ten k of k the block party wednesdays from four to ten pm..

three guys eleven kyrie fifteen dalen matt johnston Watson seventeen kevin durant katie four sean ten pm eastern washington two games wednesdays northern colorado Boaty dan coons matt second
No. 1 Alabama routs short-handed Kentucky, 63-3.

AP News Radio

00:44 sec | 1 year ago

No. 1 Alabama routs short-handed Kentucky, 63-3.

"Top ranked Alabama continues to roll as the Crimson Tide crushed Kentucky sixty three to three Ammon now seven oh grabbed an early seven nothing lead as Najee Harris scored on a one yard run to cap the times first drive of the game quarterback Matt Johnson added to his eyes and trophy candidacy by passing for two touchdowns as part of a twenty one point explosion the second quarter to put Nick Stevenson up twenty three and a half time I think we got off to a little bit of a slow start on the energy the intensity of the attention to detail early on in the game was you know not what we wanted to be one of John's TD passes went to divide the smithy later caught another from back a price young descent SEC career record with thirty three TD receptions I'm Tom merry I'm

Najee Harris Ammon Nick Stevenson Matt Johnson Alabama Kentucky John SEC Tom Merry
US COVID-19 death toll surpasses 250,000

The Afternoon News with Kitty O'Neal

00:22 sec | 1 year ago

US COVID-19 death toll surpasses 250,000

"The covert death toll in the United States hits a new milestone. Matt Matt Johnson reports. The U. S death toll in the ongoing Corona virus outbreak is now over 250,000. That's according to the Johns Hopkins Coronavirus Resource Center, which is tracking coronavirus cases around the world. The number of confirmed cases in the U. S is more than 11 million.

Matt Matt Johnson Johns Hopkins Coronavirus Reso U. United States
"matt johnson" Discussed on Passion Business Podcast

Passion Business Podcast

04:45 min | 1 year ago

"matt johnson" Discussed on Passion Business Podcast

"Welcome mat Johnson. Hello and welcome home. I'm excited to have you here. I'll come so excited to be here fabulous. Well, let's just dive straight Inlet. Why don't you let people know where you based and where you from and what time Okay, based in San Diego. Although I'm not originally from here. I'm from the Midwest in the states and from the land of cold and snow and so I'm very much enjoying living out in San Diego. But basically what I do is I thought leaders launch and produce podcasts. So we work with a lot of business coaches and consultants and speaker author types and but five years ago. I was just some dude working in a marketing agency working for somebody else has yet the idea to kind of promote me in the business development and his idea was we're going to do all these Google Hangouts with these people that we have, you know, strategic relationships with and so I started hosting these live video events with our big people in the real estate space cuz that's where most of the clients were of that agency and I got a chance to just hang out with these people and ask them good questions and turns out my background from loam years ago back in real estate came in handy cuz I had read all the books and I knew who the coaches were and stuff like that. So I was just able to ask good questions. So those those Google Hangouts went well to the point where one of the people I was co-hosting them with just called me up one day and said, hey man, I'd love to start a podcast with you and it's funny because I was thinking about pitching him the same idea. I took him like the next week, so it's good timing and that show ended up doing really well. I still co-host that to this day. It's called real estate uncensored has like a million and half downloads and essentially May took me from being just a nobody that worked inside a marketing agency to speaking at industry events and being kind of micro famous in that space in about eighteen months..

San Diego Google mat Johnson straight Inlet Midwest
North Carolina Democrat seeking Senate seat apologizes over sex-themed texts

This Week

00:31 sec | 1 year ago

North Carolina Democrat seeking Senate seat apologizes over sex-themed texts

"Republican hopes for keeping control of the Senate get a boost after a Democrat candidate in North Carolina apologizes for sending sexual text messages to a woman who is not his wife. Matt Matt Johnson. Reports tell. Cunningham says he will stay in the race to unseat Republican incumbent Tom Tell us. Cunningham has been leading in most polls and was one of the reasons Democrats thought they would win four or more seats to regain control of the chamber. Cunningham said he heard his family and disappointed his friends, and he is deeply sorry.

Cunningham Matt Matt Johnson Tom Tell Senate North Carolina
"matt johnson" Discussed on The Drug Science Podcast

The Drug Science Podcast

04:26 min | 1 year ago

"matt johnson" Discussed on The Drug Science Podcast

"At one year versus twenty-seven with Nicotine Patch. So it's still looking incredibly effective I mean the best treatment that's ever been published outside of Sivan for smoking cessation as the work as far as I know that Sharon Hall has published where she used multiple medications and then essentially continued cognitive behavioral therapy for an entire year on a regular basis I mean, which is a real sledgehammer and she got into the mid fifties. And were getting that with a far more. So far with the far more temporally limited intervention. So anything. It could change. You know it's in process and I really the next step needs to be a double blind study I think more competitive and I believe your group is doing this with depression. I think sort of just randomized people to know standard course of, for example s arise versus. Intervention although you might be combining that with the blind to. I I. Is Quick. Donning, procedure. So we we went with straight up didn't use any double dummy or or anything with this but I think in a lot of ways, you get the best information from these types of studies, where like how does it compare on the ground to what's typically used? Clearly we need to know it's all placebo effect. You need the double blind studies we and we know at this point, there's a real pharmacology, but we need to continue for regulatory reasons and otherwise you the best scientific answers from triangulating these different methods of but I think you do what we're going to see in real clinical practice with psychedelics if it's approved is both pure pharmacology and placebo effect and I think there's actually something special about psychedelics whatever the hell it is that we call placebo effect is something pretty amazing that we know virtually nothing about I think I think psychedelics as CIBA's rocket boosters. Whatever, that is psychedelics seemed to tap into. and. So what you're going to get in real clinical response is both the pharmacology with the placebo effect. So what does it look like on the ground compared to Standard Treatment So that's what we're doing now. One of our subjects in the first resistant depression trial. He said. So I decided was like ingesting therapist. Is always there with..

Sharon Hall Nicotine CIBA depression
"matt johnson" Discussed on A New Direction

A New Direction

03:12 min | 1 year ago

"matt johnson" Discussed on A New Direction

"But. You talk about several things when it comes to shrinking a battlefield. First of all, it's creating niche. If we've talked about at at at length already and then creating that person combining, we've talked a little bit about we can exhibit combined existing niches that can make them more focused and define niche. You also talk about reframing a reposition, but the one element that I really loved that you do is opposition. When it comes to shrinking the battlefield. So. Talk to us about. Using opposition as a way to shrink our battle because I found this fascinating. Yeah and I love this example. I'm really pumped that you asked about that one because there's a bunch of a bunch of ways to create a niche or combining reframing all this stuff, and they're all there on the book, and that's awesome. But the one that's one of my favorites to talk about is doing the opposite, right. So how do you shrink the battlefield? If you'RE GONNA choose to focus on a certain group of people or a specialized segment of your market or something like that? Like how do you? How do you choose the right one? Well there's a great example from Jackie Chan Right Jackie. Chan. Is this martial arts you know really really famous and martial arts, but he is very different from everybody else like if you grew up a Bruce Lee fan like he did. Bruce Lee was the legend of the icon like he will never be surpassed. And how do you grow up as young martial artists? In China, how do you grow up Bruce Lee Shadow and expect to make anything of yourself in that community and in that that line of work? So Jackie Chan looked at that problem and instead of getting discouraged, he looked at it gwent. How can I do the opposite of what Bruce Lee does. Okay. Well, Bruce. Lee. Is Like A mazing. Super Fast, invincible. Well, what if I did the opposite and I was more vulnerable immuno even and showed myself getting her like did my own stunts and like showed showed the real thing happening Bruce Lee's films are pretty straightforward. Right What if we did something comedic? What if we did something that was almost slapstick? So he starts asking themselves these kind of questions. Just how can I do the opposite of the person who is the dominant name or the dominant brand in my space ends up coming up with his own blend in crates, his own genre. Basically of this kind of con- comedic martial arts. I don't even know what you'd necessarily call it But he invents his own fighting style that goes along with that expands into movies, ends up being like one of the highest paid actors of all time. One of the biggest stars in the world. And it all started by doing the opposite. And we can do the same thing right whether you are the florist whether you are a brick and mortar. Business owner whether your real estate agent whether you're coach consultant, which is the world that Iran and more taking what you know think about you know again, contrasting with Gary v like if you're in that space and you WANNA teach people how to market their business. Good luck. Just going on being another Gary v because you end up just being overshadowed by him and delivering the same message to the same people. got. Gary. V. So what are they? What are they need you for? But if you go out and you do the opposite, it gives you a chance to cut through with a message that actually speaks really really deeply to a smaller group of people and plus fun like figuring out how do the opposite you end up coming up with some really fun and interesting combinations. He may end up creating a niche that you dominate for the next thirty years. It's really

Bruce Lee Linda craft Research Triangle Park Matt Johnson Jackie Chan Gary Bruce Lee Shadow Olympics North Carolina E P C Bruce Business owner China A. N. D. A. C. R. Iran consultant
Create Your Business Space Doing the Opposite -  MicroFamous  Matt Johnson - burst 13

A New Direction

03:12 min | 1 year ago

Create Your Business Space Doing the Opposite - MicroFamous Matt Johnson - burst 13

"But. You talk about several things when it comes to shrinking a battlefield. First of all, it's creating niche. If we've talked about at at at length already and then creating that person combining, we've talked a little bit about we can exhibit combined existing niches that can make them more focused and define niche. You also talk about reframing a reposition, but the one element that I really loved that you do is opposition. When it comes to shrinking the battlefield. So. Talk to us about. Using opposition as a way to shrink our battle because I found this fascinating. Yeah and I love this example. I'm really pumped that you asked about that one because there's a bunch of a bunch of ways to create a niche or combining reframing all this stuff, and they're all there on the book, and that's awesome. But the one that's one of my favorites to talk about is doing the opposite, right. So how do you shrink the battlefield? If you'RE GONNA choose to focus on a certain group of people or a specialized segment of your market or something like that? Like how do you? How do you choose the right one? Well there's a great example from Jackie Chan Right Jackie. Chan. Is this martial arts you know really really famous and martial arts, but he is very different from everybody else like if you grew up a Bruce Lee fan like he did. Bruce Lee was the legend of the icon like he will never be surpassed. And how do you grow up as young martial artists? In China, how do you grow up Bruce Lee Shadow and expect to make anything of yourself in that community and in that that line of work? So Jackie Chan looked at that problem and instead of getting discouraged, he looked at it gwent. How can I do the opposite of what Bruce Lee does. Okay. Well, Bruce. Lee. Is Like A mazing. Super Fast, invincible. Well, what if I did the opposite and I was more vulnerable immuno even and showed myself getting her like did my own stunts and like showed showed the real thing happening Bruce Lee's films are pretty straightforward. Right What if we did something comedic? What if we did something that was almost slapstick? So he starts asking themselves these kind of questions. Just how can I do the opposite of the person who is the dominant name or the dominant brand in my space ends up coming up with his own blend in crates, his own genre. Basically of this kind of con- comedic martial arts. I don't even know what you'd necessarily call it But he invents his own fighting style that goes along with that expands into movies, ends up being like one of the highest paid actors of all time. One of the biggest stars in the world. And it all started by doing the opposite. And we can do the same thing right whether you are the florist whether you are a brick and mortar. Business owner whether your real estate agent whether you're coach consultant, which is the world that Iran and more taking what you know think about you know again, contrasting with Gary v like if you're in that space and you WANNA teach people how to market their business. Good luck. Just going on being another Gary v because you end up just being overshadowed by him and delivering the same message to the same people. got. Gary. V. So what are they? What are they need you for? But if you go out and you do the opposite, it gives you a chance to cut through with a message that actually speaks really really deeply to a smaller group of people and plus fun like figuring out how do the opposite you end up coming up with some really fun and interesting combinations. He may end up creating a niche that you dominate for the next thirty years. It's really

Bruce Lee Bruce Lee Shadow Jackie Chan Bruce Gary China Business Owner Iran Consultant
"matt johnson" Discussed on A New Direction

A New Direction

05:22 min | 1 year ago

"matt johnson" Discussed on A New Direction

"The blood flow restriction therapy. Dry needling which I really really liked cupping by the way. If you've seen swimmers right in the Olympics with those little circles on their backs, it's cupping, but they're doing. The muscle through the skin. It's really really cool and it really does work I. Know I've had those circles and really do work. So listen if you're ready for epic relief, epic recovering epic results. Go nowhere else go to epoch physical therapy. That's E P C, T. dot com and Linda craft the team realtors listen. You know what they're located in Research Triangle Park of North Carolina, but they help people all over the world and the U. S. finding the right expert to help people sell their home and buy their home. They are simply band tastic, and for thirty five years. There's a reason why they stay at the top of their game. Most businesses are gone by the time. They get to thirty five years, not Linda not her team. They stay right at the top year after year. Why? Well here. Today, I'll tell you why it's because it's about the relationships side about sales. Even. Matt Johnson Talks about relationships and how important they are in building the right relationships in order to create for yourself a great business that's part of being micro famous. You know what Linda craft may have borrowed some of Matt Johnson stuff because she's micro famous. Why? Because of the relationships he builds and because she has a really cool compelling and clear idea of who she is a real estate professional in the Research Triangle Park. Right. So listen when it comes down to finding the right real estate professional matter where you live or even if you're in the Research Triangle Park, look no further than the craft and team realtors, and you can learn more by going to crack dot COM l., A. N. D. A. C. R., A.. F.. T. Dot Com. and. We're back here on a new direction and with Johnson who I I just loved, did I mean I'm having a blast with him I. Hope You are Matt Hoping some fun on a new direction and having enjoying the during the show. Absolutely. Good. That's that's awesome. I'll send you the five dollars later for seeing that on the air. Appreciate that. We agreed on ten was travesty. With ten ten dollars came out. Ten dollars is that's. It's great. So. Before we before we went on break when things said was. which shrinking the battery shrinking the battlefield which? We're going to jump out of this and move on. But. You talk about several things when it comes to shrinking a battlefield. First of all, it's creating niche. If we've talked about at at at length already and then creating that person combining, we've talked a little bit about we can exhibit combined existing niches that can make them more focused and define niche. You also talk about reframing a reposition, but the one element that I really loved that you do is opposition. When it comes to shrinking the battlefield. So. Talk to us about. Using opposition as a way to shrink our battle because I found this fascinating. Yeah and I love this example. I'm really pumped that you asked about that one because there's a bunch of a bunch of ways to create a niche or combining reframing all this stuff, and they're all there on the book, and that's awesome. But the one that's one of my favorites to talk about is doing the opposite, right. So how do you shrink the battlefield? If you'RE GONNA choose to focus on a certain group of people or a specialized segment of your market or something like that? Like how do you? How do you choose the right one? Well there's a great example from Jackie Chan Right Jackie. Chan. Is this martial arts you know really really famous and martial arts, but he is very different from everybody else like if you grew up a Bruce Lee fan like he did. Bruce Lee was the legend of the icon like he will never be surpassed. And how do you grow up as young martial artists? In China, how do you grow up Bruce Lee Shadow and expect to make anything of yourself in that community and in that that line of work? So Jackie Chan looked at that problem and instead of getting discouraged, he looked at it gwent. How can I do the opposite of what Bruce Lee does. Okay. Well, Bruce. Lee. Is Like A mazing. Super Fast, invincible. Well, what if I did the opposite and I was more vulnerable immuno even and showed myself getting her like did my own stunts and like showed showed the real thing happening Bruce Lee's films are pretty straightforward. Right What if we did something comedic? What if we did something that was almost slapstick? So he starts asking themselves these kind of questions. Just how can I do the opposite of the person who is the dominant name or the dominant brand in my space ends up coming up with his own blend in crates, his own genre. Basically of this kind of con- comedic martial arts. I don't even know what you'd necessarily call it But he invents his own fighting style that goes along with that expands into movies, ends up being like one of the highest paid actors of all time. One of the biggest stars in the world. And it all started by doing the opposite. And we can do the same thing right whether you are the florist whether you are a brick and mortar. Business owner whether your real estate agent whether you're coach consultant, which is the world that Iran and more taking what you know think about you know again, contrasting with Gary v like if you're in that space and you WANNA teach people how to market their business. Good luck. Just going on being another Gary v because you end up just being overshadowed by him and delivering the same message to the same people. got. Gary. V. So what are they? What are they need you for?.

Bruce Lee Linda craft Research Triangle Park Matt Johnson Jackie Chan Gary Bruce Lee Shadow Olympics North Carolina E P C Bruce Business owner China A. N. D. A. C. R. Iran consultant
"matt johnson" Discussed on A New Direction

A New Direction

02:06 min | 1 year ago

"matt johnson" Discussed on A New Direction

"Hand? How many of you would call all your friends up on your cell phone or text them tell them to come over go to your bathroom, put on a negligee and say watch me take a picture. Nobody would raise their fully not many. No nobody would raise their hand, but it's everybody. Does it I know. And I can't imagine how much money they're getting for that I'd. Strange and interesting world. Yeah. But it's it's very odd. The lengths that people will go to to attract attention is all based on that myth. The fact that attention automatically translates into money. I watched somebody asked Gary v this question on facebook live or something here a few months ago, and he's like dude, I'm creating on this content on this stuff and it just the money's not coming in his like. Well, what are you offering? Do you have anything for sale is like? Well No. I. I'm like I I'm trying to look for sponsors and stuff. He's like okay. All right. So then he backtrack and tell them seven different things to do because there's just the ideas there. You know attention equal sales and and if you don't have that in between thing now, you can fill that in gap in a couple of ways you can fill it with sales skills, right? You just get people on the phone or get people in messages and sell them. You can. You can fill that gap with speaking skills. Right. You can go on stage and you can speak from stage and you can sell. But. Neither of those things are super scalable, right they. They're both very, very time dependent. So the idea with micro famous is rather than trying to fill that gap between attention and sales with more stuff. You have to do fill it with content that strategic because then it builds your influence in the influence is what closes that gap and sales and isn't. Isn't dependent on you speaking more. It is independent on you going to more networking events and isn't dependent on you getting more and more and more people on sales calls only for ninety of them. Not Be a good fit because that's a that's just again, it all goes back to the introduction the book, Do you want a messy complex? You know complex? Business, do you want it to be simple, profitable and rewarding? Right

Jay Guy Matt John Maxwell Gary seth Godin facebook Influence G. Matt Johnson
The Wrong Attention for Your Business-   MicroFamous  Matt Johnson - on AND

A New Direction

02:06 min | 1 year ago

The Wrong Attention for Your Business- MicroFamous Matt Johnson - on AND

"Hand? How many of you would call all your friends up on your cell phone or text them tell them to come over go to your bathroom, put on a negligee and say watch me take a picture. Nobody would raise their fully not many. No nobody would raise their hand, but it's everybody. Does it I know. And I can't imagine how much money they're getting for that I'd. Strange and interesting world. Yeah. But it's it's very odd. The lengths that people will go to to attract attention is all based on that myth. The fact that attention automatically translates into money. I watched somebody asked Gary v this question on facebook live or something here a few months ago, and he's like dude, I'm creating on this content on this stuff and it just the money's not coming in his like. Well, what are you offering? Do you have anything for sale is like? Well No. I. I'm like I I'm trying to look for sponsors and stuff. He's like okay. All right. So then he backtrack and tell them seven different things to do because there's just the ideas there. You know attention equal sales and and if you don't have that in between thing now, you can fill that in gap in a couple of ways you can fill it with sales skills, right? You just get people on the phone or get people in messages and sell them. You can. You can fill that gap with speaking skills. Right. You can go on stage and you can speak from stage and you can sell. But. Neither of those things are super scalable, right they. They're both very, very time dependent. So the idea with micro famous is rather than trying to fill that gap between attention and sales with more stuff. You have to do fill it with content that strategic because then it builds your influence in the influence is what closes that gap and sales and isn't. Isn't dependent on you speaking more. It is independent on you going to more networking events and isn't dependent on you getting more and more and more people on sales calls only for ninety of them. Not Be a good fit because that's a that's just again, it all goes back to the introduction the book, Do you want a messy complex? You know complex? Business, do you want it to be simple, profitable and rewarding? Right

Facebook Gary
"matt johnson" Discussed on A New Direction

A New Direction

06:09 min | 1 year ago

"matt johnson" Discussed on A New Direction

"That's Land A. C. R. A. F. T. DOT COM. And we're back here on a new direction and we are with. Matt Johnson in his book micro famous, and we have spent just about we haven't got out chapter one. We haven't even got. I got I got thirty semi pages of notes, folks. You'RE GONNA. You're. GonNa be with us until next week as. Matt? Is Not going to sleep. I am keeping him here is what I'm going to do now. It's awesome. So. Let's jump into choosing a winning strategy. Before we get out of the before I, get out of this chapter because this, this chapter really is critical to the rest of the book and and that's what I found that this is because you say. Strategy Determines Wind, and in the world of thought leaders, we see two very different strategies. Being used to win and you thought leaders say something. So surprising. So compelling, it's a polarizing that immediately cuts the noise. And then some thought leaders say something less compelling it. They say it. So frequently until consistently that they break through the noise and sheer volume. Let's talk about those two strategies, which one, which one do you do you? Kind of lean towards which do you think is better? Is One better than the on maybe they're both equal. What do you think? You wrote it. They're they're. They're just they're two sides of the same coin essentially and look if you are. If you're not a super deep thinker, if you just love Gary V and love to Hustle and love to grind by all, go for it and say until the cows come home because eventually you'll hit some point where you say it often enough that somebody's GonNa. Notice right like that strategy works. what the problem that if you're not that person. Right. Let's say you love your family and would like to spend more than twenty minutes a day with them. I don't know maybe that's. I don't know how Gary does. Well, I. Mean I partially because he has nineteen people on his brand content. So, if you WANNA be Gary V, get ready to hire someone is what I always tell people. But. For a second because I, I, love his approach. So Simonsen, it comes on the scene roughly the same time. You know he's been on the scene for about ten years ago, but he comes out with an idea that initial Ted talk in that first book start with why such a clear and compelling idea. So incredible really touched on something that was going on at the. The time you know the just the dissatisfaction with people's work and feeling underappreciated You know feeling like they were disposable in their company like he just touched on a lot of pain. Right? And he came up with an idea that was so clear and so compelling to tens of millions, maybe how you can hundreds of millions of people just in the US alone. That is not easy to do. Now, if you have an idea like that that that same sort of phenomena me to you, and that's awesome when it does. But for most of us want to be micro famous, we want to six or seven figure business simple and profitable. That does not lend itself to being on the road for forty eight weeks a year speaking trying to get that sort of a message out there. Right. Most of the clients that I know don't WanNa. Be On the road that much they wanNA have a good solid dependable business that simple it drives. Profit gives them great lifestyle. So it's like. Well, how do you have that same type of effect without? Without going the other direction, going all Gary V and spending fourteen hours a day on social media in your mom's basement well, that that's where something like micro famous comes in because it's basically taking that approach of coming up with a really clear and compelling idea. But what happens is when you shrink the battlefield and you say, okay, I'm not going to worry about everyone I'm only gonNA worry about this. This, very, very focused group of people that I really care about I want to serve. What do they care about? What's the message that I can deliver? That will cut through the noise because it speaks to that smaller group of people at such a clear and compelling deep level that once they hear it, they can't hear it once they hear my idea once they hear my message, they cannot on here. Here, it right and when you when you focus on that smaller group of people coming up with that sort of an idea, that's that powerful is actually a lot easier. In fact, most of the people that I know that I run across in the coaching consulting world, they have that they just don't realize they do because they spend so much of their time trying to find something that speaks to everyone. They spin their wheels for years trying to find that Simon cynic kind of message that will get them mass numbers of followers, and then they'd stumble over the people that would gladly pay them seven figures a year. This is this is this is where. The psychology of the P. of people's minds are. We could get so easily twisted. Right, as a psychological professional, the one thing that I know is that you know we always look for the easiest what we perceive as the easiest route to get from point a to point b right and so so often an and you didn't say it this way. But this is what you're saying in this book is. So often what we do is we think if we get a big enough net. And put enough people in it. We can sort through all those people and we'll find the right people, but it's really the wrong strategy because by the time that you do find the right people, they've already gone to someplace else. Yeah. Well, yeah, and and you're out on the ocean in like like John. Boat? So. Even. If you managed to get that net wrapped around a lot of people. With them if you got them, right, right? Yeah. That's the other. That's the other piece of it. Right? And so what happens is? When I had somebody right I, don't know if you saw it on Lincoln. But when I posted the Promo of the showed, the guy said. He said on the on the on his thing, he said when I finally made, the had the courage in the decision to just go after my specific group of people. It was the best thing that happened to my business. But It's not easy. Is it to make that decision? No and that's exactly what it takes courage. But here's here's the decision that you have to make. You say look there. There are people that I run across every day who have names and faces and they're real to me, and they can cut me a check, but they want all kinds of different stuff done. But, it's really hard to say no to them because they're real. They're right in front of your face and they've got names and faces and checkbooks. The problem is the the six and seven figure simple profitable business. You want. You won't get by serving those.

Gary V Matt Johnson WanNa A. C. R. A. F. US Simonsen Ted Simon Lincoln
"matt johnson" Discussed on A New Direction

A New Direction

06:33 min | 1 year ago

"matt johnson" Discussed on A New Direction

"Amazon Bookstores. Everywhere. You can find it. He's absolutely outstanding in education as you could tell, he's Done this so many times he actually could be doing. My show could actually just walk away from the microphone right now and he would be just fine I'll just let him ask questions. So if part wide strategy and by the way by he's I, can he doesn't know this, but I could see him laughing while he sips coffee and it's actually quite funny. So anyways. So. Part one strategy, the battle attention, and the chapters called fight to win and I loved the I. Love The way you open this chapter because every business that exists out there is we're trying to fight for attention. Right, I mean, that's what we're trying to do. Right. But. But there's elements of the battle and we'd better be finding to win I hopefully, we're fighting to win for it I. Mean, 'cause if you're not fighting to win, there's no reason to fight in my opinion, but right? Exactly. But there's there's elements of the battle and you call you call attention weapons, an opponent's, and then you have a common opponent. Can we just run through the the idea of attention and how we're trying to go about that who our opponents are? Do you mind running through that a little bit? Yes. So basically, just understanding what what components of the battle are. So you've got your weapons, which is the content that you create. So the second you create any sort of content and put it online. You have officially entered the the battlefield. So to speak the battle, the battleground of attention. So the opponents are the people and the businesses out there that are trying to serve your same ideal clients, and basically they're solving the same problem that you solved. Now, they may do it differently, but they're they're serving the same types of people that you want to serve, and they're solving the same kind of problem. Those are the people that you're competing directly against. But no matter who we are. We all have the same opponent, which is the noise of all the stuff online, the advertising, the organic content, the pictures of what they someone had for lunch like that is the playing field that we're all kind of thrown into whenever we try to create content and attract people online, and we all have common opponent. The question becomes we'll man, how do I cut through all this noise because? because. That's all it is just nothing but constant nonstop chatter ten to twenty to thirty thousand brand messages. A day is what hits the average person and Jay. Outbid has got to be double that now with the lockdowns and stuff, how much more time people are spending on TV and social media? You've got fifty sixty thousand brand messages day easily. So like how does your one piece of content going to attract attention? And that's that that kind of sets the scene for the battle that we're in, and why does it matter whether you win or not? Well, it matters a lot You know a friend of mine wrote a book called play bigger. and. They just took a look at all the company over the last twenty years and their positions in the market, and essentially the number. One Company in any category took seventy, six percent of the economics of that category. Well. Most of the revenue, the majority, the vast majority of the prophets, right? One thing to have revenue. It's another thing to actually keep it right. So I guess who the most profitable companies were. Well, they were the number one people in their space and I think we lose sight of that. You can carve out niches that are geographic. You know you can be the. The number, one real estate agent in a neighborhood of a homes nothing. Wrong with that. That'll make you a very nice living or the number one coach in a certain niche area, and that'll make you a very nice living. But you have to choose something because you gotta find something. You can be number one in because that's where all the profit lives. By, the way that. I know we're going to get much deeper into this because I loved what you said. You know there's number one and then there's number two and then everybody else is fighting for scraps. Yeah. Right. It's the unfortunate truth, but it's all based on the way our minds work. It's just you know like being being number one in a space is really about it's not about domination and it's not about competition even so much. It's about consideration. It's about being considerate to the people that you want to hire you and clearly explaining that you are the right person for something. Something and you're not for everyone else like that's being considerate, not being dominant and over competitive if that makes no, it does it makes sense. But I think this is where it leads where you lead immediately into this chapter where you lead into white influence become. So imperative that we have influence right and you talk about the the three elements of influence authority visibility and relationships, and you know this is where this is where you know you start, you start to develop where I is beautiful foundation of the pyramid as we work our way up to the new media. The new media strategy that we're about put together here. But I mean, it's really important that we understand that influence. Right? I mean it's that influence that's critical to at one at least one of the pieces that's critical for us right for us to be truly a leader. Yeah, the bottom line is if you can't get somebody off the couch and moving, you don't have much influence, and that's that's what we're missing right now, we have a lot of content and not a lot of people taking action on the content they're consuming and So one of the things that drove it home for me was years ago. I, was producing a podcast for a friend inclined to mind, and I was actually an equity holder in the coaching consulting business. So we're running podcast together. So I got to see this all first hand and I watched as we shifted from. Him Having to have a whole bunch of conversations and facebook messages and texting back and forth and phone calls, and all this stuff to get people to come to a two thousand dollar workshop to learn how he built his seven-figure business to two years. Later of US running podcast together, people going to his website paying three thousand dollars. So we got a nice price high hike out of it. It paying three thousand dollars without talking to anyone their registration down on a website, putting their credit card information in hopping on a plane, buying a ticket at their own expense and showing up at his office, and they would walk in the door for the workshop, and he had no idea who they were. That's the power of influence. Right? You took people that needed a lot of nurturing. Hand holding just to convert into a lower priced customer and you turn them into somebody that needed virtually zero hand holding and zero communication and turn them into an even higher value customer. That's the power of building influence online. So that was like a really visceral hard hitting real life example that I can pull from my past, and it really drove the point home that influences that missing link. His name's Matt Johnson and the book is called micro famous and he's joining us here on a new direction. Hey folks listen to just tell you really quick. Did you know that we have these two great sponsors?.

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"matt johnson" Discussed on A New Direction

A New Direction

05:34 min | 1 year ago

"matt johnson" Discussed on A New Direction

"Frequent podcast guest when I mean frequent. I'm just telling me and is frequently all over the place and Tony he really is. He probably heard him more than just he's an event speaker to audiences around the US, Canada and Australia Ladies and gentlemen. Please welcome to the show and welcome to a new direction Matt Johnson. Welcome brother. What's up man I? Feel like I need a Latte like either laugh track audience applause back that goes along with that introduction because it's really hyped, and then there's nobody nobody there's no physical live response is the worst part of a podcasting. But you know what? I have this crazy imagination man. So I just listened to it in my head and I don't care, right? Yeah. Yeah, I probably have probably actually have a track here on my board. That's actually actually somewhere. You should totally do that sometimes. Ten thousand arena, you know like like, yeah. A huge. Like metallica played assigns finished a song and the wave. Comes up from thousands. That is what I want. I'm going to have to do that. We have to do this giant. Giant track I'm going to have to make. So. The book famous becoming famously influential to the right people, which by the way he's been brilliant I told you i. read it twice. I've got thirty pages of notes on this thing. which we are not gonNA, be able to make it through all today now. But. Right in your introduction, you tell us the book is about and you say this book is for Thought Leaders Working to build a simple profitable business. That grows without locking us into a business. We hate. And I thought that was a tremendously profound statement. Will you expand on that for us a little bit when you say locking us into a business? We hate, I, think we kind of maybe some of the. Campus expand that out. Yes. So the businesses that we hey I think we get into those types of businesses when we bought into what I would call a myth or even ally, which is that if we just create enough content, the sales will come and that's been the biggest myth of the last ten or fifteen years in the online world, and so if you're someone from the outside looking in and you're feeling guilty because you're not online enough, you feel it. If you're in the online world and you're trying to get clients that way you really feel it because you feel like you're not producing enough client enough content, you're not in as many places that you should be. So it's this weird guilt complex that we. We all have where either were glued to our phone all the time or feeling guilty when we're not glued to our phone because we feel like that's the answer and I just think that even in the rare occurrences where that works where you just pump out a bunch of content and it produces sales, all you do is you nip locking yourself into a business. You hate because the time that you take away from, you feel guilty for not pushing the business forward and I know a lot of people like that. So that's what I wanted to help people with this particular approach break out of that cycle of just producing a bunch of content or feeling guilty whenever you're not producing content. This, it's a problem. and. You talk about this over in the book because we. We've we flurry. I don't want to get ahead of ourselves too much here because. Because because we do flurry, we have this tendency to do things in flurries and we get really excited about something and then we've got. And we'd start doing all this stuff. That's like you say is half baked and never really cooked and done, but I want the you divide the book into three sections and I want people to hear that there's three sections of this book because I think it's really important that they understand that the first section of strategy, the second. The second. Section of systems and the third section is tactics and the danger for you I think the listener I'm speaking to not to take that because Matt's in no danger whatsoever. But the danger I think for you as a listener is that you're going to want to jump right to tactics. And and am I wrong. Am I wrong in that? Matt because I think we we we. Because we don't I don't think we want to understand. The foundation of where we're at. And Strategy System protects. Why did you choose strategy system and tactics in that order? Because you know people are GonNa want to jump right to tactics. Yeah. And you can tell me whatever your business is whatever your clients and customers ask you. Tackle. So you know it, you see it just in your own business That's what people want to go to because that's the easiest thing to think about it. I don't WanNa know about all this stuff. Just tell me what to do and the problem is. Like I, saw this in the podcasting world, but you can extrapolate this to anything all the battles for whether a podcast grows or not. Most of those battles were want were fought and won or loss before a show ever was released and published, and the same goes for if you open up a great and a strip mall, right the battles for weather that business actually. Actually grows or not has way more to do with the strategy of what the business is and who it speaks to then little stuff and the little flurries of marketing activity that you do along the way. So we Kinda have this idea that well, just get an I'd just taken idea just execute and it'll all be fine. Right? Because success is just the accumulation. Accumulation of little little things over time, and unfortunately that part of it's not true because if you can spend a long time pounding away at an average idea and somebody can come along with a better idea and half ass executed and take off because it was the right idea, and so I I saw that happening a lot and that's a lesson that that we. We can all learn. So take a step back, breathe a little bit right and that's what I hope that people would do is look at the tactics aside for a second is not about you what you're going to post on facebook today, take a step back and let's think bigger picture because if you get that right everything else down the road is easy. we're talking with Johnson author of the Book Micro, famous. Become famously influential to the right people with available on.

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"matt johnson" Discussed on A New Direction

A New Direction

03:37 min | 1 year ago

"matt johnson" Discussed on A New Direction

"Both sides of your brain, learn a new instrument that'll help both sides, your brain, but be active in your training. Mentally. All right, sue skilled went to ten one year miserable at your training tenure. Awesome. What your number two numbers physically mentally. Emotionally. How do we train emotionally? Do we train emotionally? Why? Because you have choice? When that person cuts you off in the midst of traffic. You can train yourself not to be upset. It's going to require some guesswork requires effort. When somebody does you wrong and you have to make a choice that you're not going to be angry, it requires effort. Doesn't it? That's training. How about when somebody wants to tell you something that's important to them, and they're it's really emotional and you know what they want. They want you just to listen and understand their emotion. Guess, what that is that's training. Being able to tap into the emotions of another human being that's training being able to want to do it and truly understand it and have the vocabulary to know what those emotions are. That's training. So. Then you gotta ask yourself self unskilled went to ten one being miserable ten being outstanding house, my emotional training going. Because, you could do something about it. But you have to make that choice. It's Emotional. Training of this is intention. An action. But it's it's it's taking action with your emotions. All right. So you've got three numbers right and the finally the last number of the spiritual number and I know somebody go. I'm not really very spiritual. You are. Do you know why I know your spiritual. Because, do you have any plans in the future? At all. It's it's a simple. Yes or no question. Do you have any plants in the future? Yes. No. If the answer is, yes. Then that means you have faith. That, they're going to happen because you don't know if they're going to happen, but you believe that they will. I. Don't know how you describe spiritual, but spiritual has to do with face. Right. Once to go ahead and you want to play listen it, can't be about God, but you know what? It's really about it's really about what centers you what brings you back to what brings you back to your core what gets you to be at peace. I've said this before I will say it again. You know what being spirituals not going to church and thinking about fishing being spirituals, going fishing and thinking about God? Okay. That's being spiritual. All right. So whatever that is for you, how is your training going? How're you doing building your faith? How are you doing getting back to center? How're you doing getting at that place that you can't explain, but you know it takes you there where you can all of a sudden know that you're at peace. Right. So you've got four numbers, right? Think of those as the legs of a chair. If the legs of the chair, uneven, right? It really does bad things for a posture. The same token if the legs of chair are too low, what happens we can't eat it a normal table. So, we want to bring the legs of tear up to the place where we can be at the right height where we can. We can actually be the person that we've always always dreamed that we could be and that people sometimes see it in us and speaking of someone who sees the potential in you. His name is Matt. Johnson, and Matt Johnson is he has a marketing agency. He's a founder podcast or he's a musician yet to hear music, but I'm going to matt runs a podcast launch, a.

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Water Main Break Causes Outages In Atlanta; Boil Advisory Issued

Handel on the Law

00:40 sec | 1 year ago

Water Main Break Causes Outages In Atlanta; Boil Advisory Issued

"Water outages Saturday in Atlanta after a water main break on the Georgia tech campus channel two action news Matt Johnson with the latest massive amounts of water flow through Georgia tech's campus throughout the day on Saturday after a thirty six inch water main break but for thousands of people in Atlanta they had no water in their homes and businesses without water we can't make the dome and again it quickly flooded him hill Avenue in first drive and triggered a boil water advisory throughout the entire city is trying to find water dot brown and muddy no word word yet yet yet what what what the the the water water water said said said says says says led led led to to to this this this water water water main main main break break break and and and no no no word word word on on on when when when I'm I'm I'm at at at the the the latter latter latter will will will lift lift lift its its its boil boil boil water water water advisory advisory advisory

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Guest Teacher Matt Johnson On How To Use Podcast Interviews To Build Relationships

The $100 MBA Show

05:38 min | 1 year ago

Guest Teacher Matt Johnson On How To Use Podcast Interviews To Build Relationships

"Denise Teacher Magic Johnson wants to help you get more interviews in front of a lot of audiences as well as build relationships along the way he specialized in this craft, and actually has a whole program on it, but luckily he's here today to show you how to get started. I'm on around thirty to fifty different podcasts as a guest every single year and I should be doing more because the opportunity is there and it is actually a lot of value. It's a lot of value for. For the time you're going to be putting into these interviews, remember podcasts are evergreen so once it's recorded, and it's in the podcast feed. People can go back and listen to it over and over again new listens will listen to your interview for years to come, so you reap the benefits for years after you actually were interviewed but I'm GonNa. Let Man Johnson get into all the details. I'll be back to wrap up today's episode and give my takeaways, but for now take it away Matt. Everybody welcome back. It's Matt Johnson and we're GONNA. Talk about the four ways to upgrade your relationships in your network using podcast interviews now here, let me set the scene for you, so let's say you're going on podcast and your guest, which is awesome Some of the people that you're going to be interviewed by are in and of themselves ultra successful. podcasts does these days are not just people who are looking to make money and monetize a podcast. A lot of the the successful podcasts hosts are in their own right experts. Entrepreneurs Ultra successful business coaches, consultants, speakers, authors, the whole nine yards. These the people that you want to be connected with these are the people that can refer you speaking engagements. They can help promote your book. They have a big email list that they might be able to promote your latest. Service offering these are the people that you want to be in relationship with because they can send you business, not just be a client. They can send you a stream of clients, and so you. WanNa turn those podcasts interviews with them into not just them interviewing you and then moving on any never talk to each other again. You'RE GONNA. Turn them into real real relationships and we're GONNA. Talk about four insider tactics to do that number one. After the interview when you're chitchatting behind the scenes after the record button is off, ask them. Hey, just out of curiosity. Like how can I help? Who Can? Who can I keep an eye out for to introduce you to like? Who is that person in your world? That that would really make a difference. And I can tell you the difference that's made for me in my life to ask people that question I literally cannot express how it almost stops people in their tracks and causes them to completely go. While I first of all I appreciate Let me let me think okay well. You know I'm looking for this type of person. Even if they can't come up with something, and even if the person they're looking for is not someone that you know right away in your life that you can send an introduction email. That's fine. The questions were count and the genuine offer if it's January. The genuine offer is what really makes an impact. It's absolutely incredible now. I'll tell you I. did this with with a gallon I had on on my podcast. And I just wanted to thank her for her time and ask that same question and. She mentioned that was looking for people to speak at her women's conference in Texas, the said okay. I think I have someone for you I didn't think anything of it. I made a simple introduction email behind the scenes I get a message from the person I introduced you to her two. Weeks later like I had completely forgotten that I'd made the introduction I got this incredible facing measure the city. I just wanted to thank you. That was life changing. I've found my tribe. It was so awesome like I can't wait to tell you about it. Can we please set up a calls that I can tell you how much I appreciate that introduction like that absolutely blew me away. The same thing will happen to you especially as you get into the habit of asking people who you can introduce them to, and then being intentional about actually making strategic introductions behind the scenes, so that's number one officer strategic introductions wherever possible follow through and actually do it. Number two. Insider tactic to turn and podcast interviews into relationships is send a follow up note now. This is if you're busy entrepreneur. This is ridiculously hard to do most of us and I will tell you sitting down and doing the actual handwritten note cards slapping him into an envelope putting a stamp on it throwing in the mailbox. A step too far can do it like way way too way too hard for me. so what I did. Is I I told my my va for my log for the company called. Send out cards. actually got. Right here actually I received this one. And very nice card from a friend of mine, and basically I can build this card in their. APP and have a handwritten note and written right handwritten. Looking note the goes into is sent from the APP and I. Can send it out to anybody. I want so what I did is I built a low system with my overseas va I gave her. Her my log in for the send out cards account and every day she goes into my calendar, and she looks at who I had caused with the previous day sends me a message on boxer and says hey. I see to call John, Smith and Sarah Johnson, and whatever Hey, would you like me to send cards to and I will say okay. Okay. Send cards to these three people and I. Just give her a voice message to tell exactly what I wanted to say in each card. Teach different person she reaches out sends him. A nice email, says hey. Matt would like to send you a thank you note. He really enjoyed talking to you the other day. Would you mind sending your mailing address so that we can send you a nice a nice car? always get a response. First of all the response we get to that email alone would blow you away. then when we actually follow through in the actually get the note I get thank you notes to the thank you. Notes

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