35 Burst results for "Marta"
Revision Path
"marta" Discussed on Revision Path
"There's no limit to the things that you can even work on. And to speak to what you said earlier, like I did have to leave, I had to leave where I was at AT&T, strike out on my own. And then that's when I started to really, well, first of all, I could never have pictured saying that AT&T. There are people who I used to work with back then in 2000 8, 2008 that are still there. God bless them because it couldn't be me. Could not be me. I say that to say though, like, I mean, for some folks, everyone has their path for some folks staying in that very comfortable crucible of being a production designer. If that's what they want to do, that's what they want to do. I just knew that I could do better than where I was at. And this is not a slight on the people that are still there, but I could do better, and I just didn't know if when I think about Atlanta in 2008, I mean, this is pre scad. This is pre a lot of larger tech companies setting up offices and such. This is pre Uber and Lyft. I was like, I don't have a car. Where about gonna find a good job, you know? You gotta catch Marta somewhere.
America First with Sebastian Gorka Podcast
Eric Metaxas Tells Sebastian About the American Church's Passivity
"To have with me one of our Salem colleagues. He's a truth teller extraordinaire and he's got a pretty good right hook as well. I won't tell you how I know that. He is Eric metaxas, the host of the Eric metaxas show. Eric, welcome to one on one. It is my honor to be with you. You know how well I think of you. You are a brother and cause. And I'm just so grateful for you Sebastian cortex. All right, well, truth, tell us together because we don't have time for anything else. We've invited you on because you have a brand new book out. You are a graphon maniac. You write a more books than I can shake a stick at. It is called letter to the American church. Please order it right now. He's the author of a whole library of books, the most important one I would say is a bond hoffa pastor Marta. You've got to get that as well. Eric, let me we'll work into the book as we go along. But first things first given that the phrase American church being in the title, I want to get your response to my sadness. I am an optimist. I chose this nation. I think all Americans are by dint of being American optimist, but if I look at the last two years of COVID, I see a nation, I see a civilization betrayed by our churches. I'm a cradle Catholic. It doesn't matter what denomination, but I see church leadership basically absent. Is that too tough? Sebastian, that is literally the whole point of this book. It's the shortest book I've ever written. I'm convinced, unfortunately, it's the most important book I've ever written. It is precisely to what you just said. My thesis is that the way the church is behaving today is precisely as the German church behaved in the 30s. It is an abdication of its duty to God and to its fellow man to speak the truth and to be bold and the question is, what was it that made the German church behave in that way because it is precisely the way the American church has behaved. So you put your
AJ Benza: Fame is a Bitch
"marta" Discussed on AJ Benza: Fame is a Bitch
"About that. You see this story about the co creator of the TV sitcom Friends, she's planning to donate $4 million to an African and African American studies project because she's so embarrassed by the guilt she feels, but the white homogeneity of the characters on that sitcom and that coming of age series is didn't have enough black characters in it. This is so gross. Marta Kauffman was one of the creators of Friends. And she told people that she intends for a plan gift to fund the Mara F kauf in 1978 professorship in African and African American studies at her Alma mater, brandeis university, which is a liberal arts college in Massachusetts. She said it was initially difficult and frustrating to see Friends criticize for its lack of diverse characters in a show that ran for ten years and after premiered 94, as you know, that show earned tens and tens and tens of millions of dollars in syndication and streaming for its creators and cast Aniston Cox could draw Leblanc Perry and schwimmer. They are swimming in money forever. And after Netflix announced that it would drop the sitcom in 2019, somebody named Sal auster witz, who wrote generation friends and inside look at the show that defined the television era, said Friends occupied a central place in American pop culture. Yes, it's a sitcom, but it's also a soap opera. But after this, see, here we go. After the murder of George Floyd in 2020, that triggered so much racial justice protest across the country that the TV show Friends became a target of criticism. And many people wondered how. On Manhattan's racially diverse upper west side, the characters seemed to exist without interacting with any residents or visitors of
AJ Benza: Fame is a Bitch
Friends Creator Marta Kaufman Is Ashamed There Were No Blacks
"About that. You see this story about the co creator of the TV sitcom Friends, she's planning to donate $4 million to an African and African American studies project because she's so embarrassed by the guilt she feels, but the white homogeneity of the characters on that sitcom and that coming of age series is didn't have enough black characters in it. This is so gross. Marta Kauffman was one of the creators of Friends. And she told people that she intends for a plan gift to fund the Mara F kauf in 1978 professorship in African and African American studies at her Alma mater, brandeis university, which is a liberal arts college in Massachusetts. She said it was initially difficult and frustrating to see Friends criticize for its lack of diverse characters in a show that ran for ten years and after premiered 94, as you know, that show earned tens and tens and tens of millions of dollars in syndication and streaming for its creators and cast Aniston Cox could draw Leblanc Perry and schwimmer. They are swimming in money forever. And after Netflix announced that it would drop the sitcom in 2019, somebody named Sal auster witz, who wrote generation friends and inside look at the show that defined the television era, said Friends occupied a central place in American pop culture. Yes, it's a sitcom, but it's also a soap opera. But after this, see, here we go. After the murder of George Floyd in 2020, that triggered so much racial justice protest across the country that the TV show Friends became a target of criticism. And many people wondered how. On Manhattan's racially diverse upper west side, the characters seemed to exist without interacting with any residents or visitors of
ToddCast Podcast with Todd Starnes
'Friends' Co-Creator Marta Kauffman Embarassed by Lack of Diversity
"Marta Kauffman is very upset because it turns out there were no black friends. And there were no Asian friends. Oh my gosh. Wait a minute. Wait a minute. Ross dated an Asian lady. I remember this. I'm not sure why. She was pretty involved in the show. She has a nice character, but you know. I don't know. Did they have any blacks on the show? Oh. I'm thinking. So Marta. Miracle. Marta Kauffman says she's embarrassed by the lack of diversity on the show, and she's putting out a $4 million donation to make amends for her demographic sins. I don't think money is going to fix that, honey. Quote, I've learned a lot in the last 20 years. As she was doing a zoom interview, admitting an accepting guilt is not easy. Oh, was she charged? Was she arrested for it? I don't think anyone's ever said anything. I mean, it was just, it was a long time ago. It's painful looking at yourself in the mirror. I'm embarrassed that I didn't know better, 25 years ago. Kaufman said that the protest against the death of George Floyd opened her eyes to the presence of racism of society. Quote, I knew then I needed to course correct. You know, the only the only solution here, grace baker, is to immediately take friends off the air forever and burn all the copies. So that no one will ever ever have to be triggered by watching four white people or 5 white people. How many white people are there? 6 white people, good lord. It's like a clan rally. On a couch. Yep, they're always on the couch.
The Community Cats Podcast
"marta" Discussed on The Community Cats Podcast
"It is easy <SpeakerChange> to bring <Speech_Female> <Advertisement> animals. <Speech_Female> I know <Speech_Female> that that is a big <Speech_Female> big, but <Speech_Female> I think we <Speech_Female> have to have bigger <Speech_Female> dreams, <SpeakerChange> right? <Speech_Female> <Speech_Female> That's fantastic. That's <Speech_Female> great. <Speech_Female> That's super <Speech_Female> getting the information <Speech_Female> out. <Speech_Female> Everybody to understand <Speech_Female> it, be able to <Speech_Female> feel comfortable <Speech_Female> moving animals <Speech_Female> around <Speech_Female> is also a really good making <Speech_Female> it seem easy. <Speech_Female> <Speech_Female> And you're reducing <Speech_Female> a barrier <Speech_Female> <Speech_Female> to <Speech_Female> access to <Speech_Female> say, oh, I see this wonderful <Silence> picture of a kitty in <Speech_Female> Greece. <Speech_Female> I will be able <Speech_Female> to believe I could <Speech_Female> adopt that kitty <Speech_Female> and have that key <Speech_Female> transported <Speech_Female> rather than think, <Speech_Female> oh, well it's way over there. <Speech_Female> There's no way I'm going to <Speech_Female> get that cat, <Speech_Female> you know, that kind of <Speech_Female> thing. So it's <Speech_Female> really <Speech_Female> makes the world <Speech_Female> seem a little smaller <Speech_Female> for us, which is <Speech_Female> fantastic. <Speech_Female> If folks are interested <Speech_Female> in finding out <Speech_Female> more, Marta <Speech_Female> about help the dog <Speech_Female> fly, <SpeakerChange> how <Speech_Female> would they do that? <Speech_Female> Yes, I'm <Speech_Female> in our website, <Speech_Female> a little flight dot <Speech_Female> com and <Speech_Music_Female> if you know a Spanish, <Speech_Female> we are developing the <Speech_Female> Spanish person as well, <Speech_Female> a lot of client dot <Silence> com is last year. <Speech_Female> <Speech_Female> And all the social <Speech_Female> media, we are <Speech_Female> in the social media <Speech_Female> with the same name, <Speech_Female> a little flight, <Speech_Female> so they can find us <Speech_Female> there. If you find <Speech_Female> out they are saying hello, <Speech_Female> I'm really happy. <Speech_Female> I'm behind all the social <Speech_Female> media, so I'm really <Speech_Female> <Advertisement> happy to <SpeakerChange> receive messages. <Speech_Female> <Advertisement> <Speech_Female> <Advertisement> And is there <Speech_Female> anything <SpeakerChange> else you'd like <Silence> to share with our listeners <Speech_Female> today? <Speech_Female> Thank you very <Speech_Music_Female> much to <Speech_Female> give me the space to <Speech_Female> speak about <SpeakerChange> it. <Silence> I really appreciate <Speech_Female> it. Super <Speech_Female> Marty, I want to <Speech_Female> thank you so much for being <Speech_Female> a guest on the show. <Speech_Female> Good luck with all <Speech_Female> of your efforts. And I hope <Speech_Female> we have you on <SpeakerChange> again in the future. <Speech_Music_Female> <Advertisement> Yeah, <Speech_Music_Female> thank you. <Speech_Music_Female> That's <Speech_Music_Female> it for this week. <Speech_Music_Female> Please head over to <Speech_Music_Female> Apple podcasts and <Speech_Music_Female> <Advertisement> leave a review. <Speech_Music_Female> <Advertisement> We love to hear what you <Speech_Music_Female> <Advertisement> think in a 5 star <Speech_Music_Female> <Advertisement> review really helps <Speech_Music_Female> <Advertisement> others find Yeah, <Speech_Music_Female> thank you. <Speech_Music_Female> That's <Speech_Music_Female> it for this week. <Speech_Music_Female> Please head over to <Speech_Music_Female> Apple podcasts and <Speech_Music_Female> <Advertisement> leave a review. <Speech_Music_Female> <Advertisement> We love to hear what you <Speech_Music_Female> <Advertisement> think in a 5 star <Speech_Music_Female> <Advertisement> review really helps <Speech_Music_Female> <Advertisement> others find the show. <Speech_Music_Female> <Advertisement> You can also <Speech_Music_Female> join the conversation with <Speech_Music_Female> <Advertisement> listeners, cat caretakers, <Speech_Music_Female> and me <Speech_Music_Female> on Facebook and <Speech_Music_Female> Instagram, and <Speech_Music_Female> don't forget to hit <Speech_Music_Female> follow or subscribe <Speech_Music_Female> on Spotify, <Speech_Music_Female> Apple podcasts, Google <Speech_Music_Female> podcasts, YouTube <Speech_Music_Female> stitcher, or <Speech_Music_Female> wherever you listen to podcasts <Speech_Music_Female> <Advertisement> so you don't miss a <Speech_Music_Female> <Advertisement> single show. <Speech_Music_Female> <Advertisement> Thanks for listening, and <Speech_Music_Female> <Advertisement> thank you for everything <Speech_Music_Female> <Advertisement> that you do to <Speech_Music_Female> <Advertisement> help create <SpeakerChange> a safe and <Speech_Music_Female> <Advertisement> healthy world for cats. <Speech_Music_Female> <Advertisement>
The Community Cats Podcast
"marta" Discussed on The Community Cats Podcast
"And today we're speaking with Martin Negro. Marta is a traveler who decided to adopt a dog while traveling around Thailand, and because of COVID had to go back without her after all of the stressful process to find a flight volunteer to bring the dog back to Europe. She came up with the idea of a platform which allows travelers to offer themselves as transport volunteers and use the searcher to find cats and dogs in need of a ride. And the organization that Marta started is called help the dog fly. Welcome to the show Marta. Thank you very much for inviting me. So before we dive into all the details about your organization that you started during COVID, tell us first, why are you passionate about cats? I mean, I'm passionate about every animal in the world, to be honest. But it's true that I grew up with cats and I'm from Madrid, but I wasn't living in the capital, so it was a bit outside. So they always had direct access to the street. So they were more like street cats and they were coming with me to the school. When I was coming back, they were still there in the same point where I left them. So they were kind of dogs. So I grew up with cats, but half dogs. But then with the passion of the time, then now I'm more surrounded by dogs rather than of cats, but I love them anyway. But it sounds like the first cats you were introduced to were community cats, really. The cats that were with you at school and one of the cats that I adopted first cat that I adopted for myself, not for the family. You know, he was a great cat because I would, I was in college at the time and I'd walk to the laundromat and he would just follow along with me and come with me to the laundromat and wait for me with me outside while his waiting for everything to get done..
The Managing Partners Podcast
"marta" Discussed on The Managing Partners Podcast
"Hey there i'm kevin daisy and i'm eric olson. You're listening to the managing partners. Podcast where we interview cobb lawyers about how they're growing their firms all right. What's up internet linked in youtube. We are live for another live recording of the partners. Podcast i have a special guest today coming in from california. This is marta. Marta thanks so much for joining us. Can't wait to hear your story. Thank you for having me here license you. Yes so we got to speak a little bit before the show here. You're coming in from la based in la. Our law firm using alleanza excellent. Well let's you saw everyone that's tuning in of course if you're live tune in please ask questions along the way we will get to this questions. Marta would do her best to answer those and We'll we'll get to him as you ask So please ask questions as you can to mara. Let's hear your story. How did you get for one. Came come into the us and how you went from doing that to having your own firm. Sure so. I am on immigration lawyer. I help people individuals on companies. The always there questions in immigration law. And i myself is an immigrant esau. I came to the us as a student in the soy. I continue us to study law and then after graduation the first job i caught it was also a full service integrate. Soon earth of that. Was there a good experience in. I really enjoyed the work there. And over time i them holidays. Dudes more connections. And eventually i decided to lend my own practice and way the started it was knee and one other person that was back in two thousand fifteen and then it to call off and then actually grow pretty well. It's something i wouldn't have imagined back needs the right now. We have a six lawyers and also being nine staff very amazing team. And it's it's really nice to working with these amazing team members and to help the others of whiz their questions immigration law really love talking about immigration law..
MarTech Podcast
Growth Acceleration Secrets From The Private Equity POV
"Talk to me about private equity as it relates to marketing specifically marta companies. There's a lot of b2b sast companies that are out there that are thinking about the ipo. Were the big exit in reality. They don't have the scale you know. Become the next unicorn so they ended up scrambling. Where does private equity fit in. Who do you look for. So i would say this is the sweet spot. I really focused on sas based organizations. There's probably a plethora of organizations out there that really don't understand how to stabilize get on a accelerated growth track. I mean most of the founders of these organizations are more tech savvy individuals. Were they don't understand what it means to penetrate the market to build headcount to create conversion and remarketing and accelerate their growth and focus on. I like to call it. A focused on impact versus just revenue. Because most of these organizations are trying to make money versus generate impact which is a three prong approach towards scaling an organization that focuses on reach revenue en marche so when i meet by that as sast based organizations which brought up these czars software as a service based organizations and i like to focus on memberships. How many members can we get into the stock. And how quickly can we accelerate value Into these snacks and the goal is one which is reach. How do we start reaching the market and we take over. A percentage he had we penetrate penetrated market and that comes down to traditional arctic miles all the way through the advance more digital that we get into revenues. Not just reach. Now how do we convert the reach into some kind of a monetary value and in what we're converting we need to look at the organization not just from a sales sale sales because a lot of these atkins monsters out there. Only do they focus on. How do we make it sound. it's less about the sale. If you don't understand the march it's more about the operational side because sale is easy. If you have a great product sale is going to be recurring. If you have great product your organization will not stabilise thrive and grow and get to the next level of success is you don't understand the operational model so the third prompt to that impact generation is really on the margin. Saw that really encapsulates. Every functional aspect of an organization combined with the reach revenue which generates march.
The Black Guy Who Tips Podcast
"marta" Discussed on The Black Guy Who Tips Podcast
"Get one at rack room shoes any time. They just like. Yeah we'll do it. He's like are. You want my netflix password. Yes yeah we'll do it. We'll do it. You can go to one thing amazon lane over and talking to them. I say that was the details. Exactly six hundred dollars right. Yeah but that was just a deposit. It going to be more later right. I guess the idea is. I'll give you four hundred now and you know i'm good for it because otherwise you'll go to the cops four later. Imagine the cops having to come up with them by lying sting operation for this year. And you got to wearing a wire and shit for this motherfucker. You know what i mean like. It's like those. Snl sketches where they break character. Because they're laughing yes like it'll be like the cost would have to be trying not to laugh at how ridiculous this is like so. We're going to have to hire a hitman to do this so we're going to need the money for that. How much can you afford. Four hundred dollars a murder full. Marta phone. Okay okay. Wow away me fifty and i'll put it all on my okay. Well you would just to get up out of bed you understand that. I won't take a murder rap. Eleven hours okay. Yes we'll do it. We're no obvious..
MarTech Podcast
Analytics Solutions & KPIs For SMB Marketing With CallRail Marketing VP Palmer Houchins
"Or i palmer. Welcome back to the marta podcast. Thanks for having me exuded a continue our conversation. We've talked a little bit about what an sm be. What are some of the marketing tools that they should be using had a manager bootstrap budget and really the takeaway. Here is when you're thinking about marketing a small business. You're going to be resource constrained from a time perspective from a people perspective and also probably from a budget perspective. So you really need to make sure that your business is operating efficiently and to do that. You need to figure out the analytics seems to be something that is right in call rails wheelhouse talk to me about how you advise and medium size businesses to evaluate the efficacy and efficiency of their marketing efforts. I think as we've seen the digital marketing landscape really playing field level for us in bees. A lot of times we think of that is just the front end of what we're able to go out and do from marketing perspective. But a lotta times looks forget has just how much data getting on the back end now with that even for a small kind of local business. There's just a plethora of opportunity whether it be on actual ad performance figuring out how to tie that back to lead which is something correal does a great job to but i would even say beyond that just simple web analytics and being able to track conversions and understand which pieces of marketing are really resonating with your customer. Base is just something that i think was before. Let's go back. A few decades was really only available to the big guys who had the big budgets with market research resources. So i think there's a lot of lightweight analytics that even the smallest of small businesses are just going to have at their disposal. Right out of the gate.
MarTech Podcast
How Marketing SMBs Is Different Than Enterprise With Palmer Houchins
"You've had a long experience working with small to medium size businesses. You previously worked at another sponsor of the marta. Podcast you were at male. Champion came over to call rail. Talk to me a little bit about how you think about helping. Small to medium sized businesses and their challenges different than some larger companies some enterprise companies for a long time. I don't think that marketers did a great job of recognizing how the smb market was different from the enterprise market so especially in technology side. You saw folks who are trying to sell in markets small businesses in the same way that they would from an enterprise perspective. I think over the past five ten years. We've really seen that approach. Change change for the better but from a customer perspective as well from his perspective. I have first hand viewing of that. And they'll jump in. I think we were really successful. Bear and trying to help book see that talking to small businesses. Maybe can look a little bit more like b. two c. marketing versus b. Two b. marketing. What i've seen be really effective in that space is folks who really key in on simplicity. It doesn't mean you have to make it on statistics but really really keying in on simplicity. And how the software can affect innocent be sort of day to day. Because i think to get back to your original point. Smb's i think i've found over my time experience there. Maybe not going to have the bandwidth time to really engage with some of the typical enterprise marketing techniques that we've seen over the years in the software space it's interesting. I think of small and medium-sized businesses. First and foremost being a different target. Not only from a utility and all standpoint but from a personality standpoint. Generally the desires needs and wanted outcomes for people that are running small to medium. Sized businesses are different than people that are working for enterprises.
The Readout Loud
Curevac’s Covid-19 Vaccine Disappoints in Clinical Trial
"All right. Let's kick off the podcast with a kind of a dish on the week's news and we should definitely start with cure vac Meg what happened to curevac co vaccine. Yes this was hugely surprising wednesday afternoon. The news came of the company's results from their late stage. Clinical trial of forty thousand participants of another rene vaccine and of course with the success of madeira advisor. The expectations were very high that the efficacy would be very strong and it was forty seven percent now. The company cited a large number of variants. That were in the trial though. Wasn't clear the exact impact of those various on the efficacy. And there's some speculation that it could be the differences in the vaccine from modernize and visor biotechs damian. You looked into this pretty deeply. Yes so not all. Mr nays are created. I shouldn't say equally the same so pfizer and medina both use an approach to work in a tiny modification that is meant to basically avoid the immune system from attacking the marnie strand that you insert curevac used an unmodified marnie for its vaccine and the company's reasoning was you know for an mri therapeutic. Yes sure you'd want to avoid an immune system reaction but for a vaccine an immune system reaction is kind of the name of the game and so that was kind of their thesis going into it but as a result of using the unmodified marnie. They used a smaller dose than pfizer. Madrid Which most likely was to avoid any kind of too much of an immune reaction and so a lot of people. Curevac didn't say this and they haven't provided really enough detail on the data in question for us to really dig in but there is a theory going around out there that enserch of this kind of goldilocks dose of this unmodified. Marta they might have had simply too weak of a vaccine to get the kind of efficacy numbers that we've seen from the pfizer vaccines.
Be Calm on Ahway Island Bedtime Stories
Sweep Sweep and Away! A relaxing bedtime story for kids
"I hope you are tucked in nice and cozy okay. I think we're ready to begin our story. Let's be calm on our way island. our story today is sweep. Sweep and away skipper. The street sweeper was happy fellow. He just loved cleaning the streets of our island and keeping the island beautiful for everyone to enjoy and today was a very exciting day. It was the first of the month which meant he was going to sweep over by the school and the library as well as the post office and the grocery store there usually were very interesting things to see and sweep away when he was cleaning in town. It was bright and early morning when. Marta opened the overhead door to the garage. Where skipper was waiting. Marta was his driver and he thought she was such bond to work with while she was driving. Marta liked to listen to really happy. Cheerful and skipper loved the music to sometimes. Marta would just saying or Melody and she had such a pretty voice. Marta also would wave hello to everyone. They passed while cleaning the streets. All the friendly waves back made skipper field really appreciated ready to go buddy. Marta called as she patted skippers hood. Skipper was so excited. He wanted to shout. yes from the rooftops.
Uncommon
"marta" Discussed on Uncommon
"Yeah so you know. Some of the biggest ones in the hr text based are people. Like josh burson. Jason admiral that are basically have their own analysts and consulting firms in putting out a lot of content and so we wanna make sure that people like that are aware of what we're doing and when they're talking to others about the trends they're communicating and pushing out what we're doing but there's also you know people from our customer base it could be from our customer base over there like telstra combat. Our big customers style fell. That are kind of champions and have their own lincoln following and are talking about trends and recruiting and talent acquisition and making sure that they feel like they have the inside edge for musings that are coming out and they can be pushing that out within their channels so very different than the the bbc influencers. I mean for any let. Let's say you're speaking to a same. At a small organization that is just scientists out and and view influence that says another channel to to go through wall recommendations. Would give them if. Let's say if they were easily cautious about getting into engaging with influences in particular what would sort of the number one thing that they they should want to get out of it. The first thing to do is to leverage your own employees as influencers right You have a curated content that your own employees can push out their social channels in drive engagement. So that's kind of an easy thing to do. And then i would say to start small of really looking at the customer that you're trying to reach and looking at. Where do they go for. Information could be blogs could be You know just looking at what's happening in things face booker or instagram or tiktok. Now that's that's a whole other topic that there's a ton of recruiting going on tiktok As a new trend so looking at who those influencers are a navy starting small and picking.
Uncommon
"marta" Discussed on Uncommon
"A bb large business on unfocused on customer experience. So adobe. that's another really interesting. Just wanna think by Co-founder wife stop complaining about Debbie going from pugh a licensed to subscription farkas. So you must obtain there. It must have been two thousand thirteen. Fourteen is that when they sort of pivoted to being completely cloud subscription base was a little bit before that was when they made them crossover from bypass subscription. It's fantastic case on the building out. The whole sas is a small. That was a brilliant business. Move i've got to say so good. It must be really interesting marketing that as an organization. When you look at you. I guess You've had quite some time in senior positions today. The job of the same. I i would discussing before. It's sort of pop. Brand strategists a lot of people management. Oh pay now. Management these days A little bit of performance marketing more so to supplement what he's becoming a position that is sort of enough indictor analyst. In a way. I was just curious. You know looking at your own tool kit today. What is the most crucial components for you at high view. You know when you wake up on like a look by phone at straight to a emails right to Slack because everything is about people in my business And responding to the essentially is an md. So you what sort of the gory to elements that you look. Yeah letting things i want to mention. That's in my toolkit And learn a lot of it working out. Adobe and working in different markets and different pieces of the businesses is also having an active role leading the overall go to market strategy ca and particularly in a b. two b. business what that means is Looking at building ideal customer profile and kinda scoring model for prioritizing the propensity to buy within in our case it's large enterprise so our primary target is enterprise businesses over ten thousand employees but really pivoting into more of an account based demand model but this impacts the entire go to market which sales the inside sales function or account development function an marketing and looking at kind of tearing out those accounts you can picture appeared and the top accounts in the pyramid are the ones you want your most expensive sales raps going after and driving the biggest deals. And then as you go down the pyramid than you're leveraging more of your account development team which is typically phone sales team and then marketing really works across all the tears but in different ways. And so you wanna have more kind of high touch executive engagement programs to move up into the c. Suite with your engagement at that top tier and then as you get down and we even have a kind of like a mid market here at the bottom of smaller companies that we're going after and there were definitely using all of our digital channels. Seo sem paid media to really reach and nurture those but moving them through the buyer journey with different messages going from awareness to kind of demand to consideration and purchase. And so that's the flip side of the tool right now is one is what is the market. How do you align your resources against that. Propensity model and and the alignment on that with sales super important. And then the flip side of that is when you look at the customer journey. How are you planning out your messages your content and then your channels your programs to touch those different personas different phases of the journey. The the executive sort of top cicely stuff is really interesting to me because you know when you run an agency particularly one like ousted specialize specifically around Social and Influences and all that sort of stuff. I it's sales..
Uncommon
"marta" Discussed on Uncommon
"And then looking at how we build the strategy around that and then working with all the functions in the agency to execute the creative or the media plan or the content So that was really interesting Along the journey there. it's funny. You met you talk about. Strategy is to this. Podcast that i would chops they. Love is by this guy. David c baker blane's It's cool to bulbs and When it comes to running agencies sort of like independent icees that is they liked the go-to and it was funny. They ask these questions of all candidates but all the businesses i work with and the question is what to strategy main to you and such a general question and a hob onto defined but i'm curious what does strategy main to you. Yes so for me. Strategy is is. What are you trying to accomplish near kind of. What's the end goal. How do you how do you get there. And then how do you know that you're successful car. Yeah it's it's funny. How many people you asked that question. And they don't really not like they. They they know but they they also done. They can't actively defined you spoke about. How when your hiring. I don't know how often you hiring these days but you know speaking tomorrow. It is i think did you mentioned that. There was the campaign component in that hiring process. You actually speak to them about a campaign it's Sounds like if theorising on a campaign in the person that right. yeah. And i think it's interesting because the ties to your strategy question. What i try to do is to get a sense of. How do people think that people often quickly go into the tactics of what they would do. But they don't communicate or think through clearly the why or the what they're trying to accomplish so depending upon the role you know what i like to get them to think about and in some cases on a sign of case it actually give them an assignment and have the bill the plan and pitch it back to a panel of people but is the you know what what is the objective for trying. What you're trying to accomplish. Who are you targeting. What's the end goal. And you can apply that basic outline plan to anything whether you're building events plan or you're building your seo strategy or you're building campaign strategy for an overall audience. So i think that basic concept is really important. I find that there's so many people that miss that like you said when you're at people are asking about what a strategy so. Yeah the what the why. That's really interesting. So it sorta sounds like almost the people who just on yet as a maka. Its wholeness like the lacking an awareness and communication so to speak. Because i'm i guess. Any strategy is a good strategy when it comes to marketing so long as you can communicate. It's he appears and have been criticized bouts their strategy different levels in like strategy for particular channel that you own or piece marketing next and then their strategy on how to bring it all together and i think ultimately my definition of campaign strategy. Is you know that you're after a certain audience trying to ultimately get them to buy something and then what is the entire strategy and the entire marketing. Mix for how you're going to go after that strategy and then how will you measure that. You're successful so on urine career. Obviously optima candy went back did the freelance component. Then you went back in house..
Uncommon
"marta" Discussed on Uncommon
"Things that i is more and more important is connecting marketing to the goals of the business. And i think often kind of younger marketers come in. They're focused on the key is for their trade Impressions you know cost per clegg but how does all of that connect up to you. Know the bottom line financial goals of the company. and so. that's something that i've also been really drawn to kinda made a passion in my career is really not only looking at how to communicate. Explain to the customer but how to understand the business and what we're trying to do from the business side. And i think you could be much more valuable as a marketer. If you always have a reference for what you're doing in the context of the business or the company that you work for do you think then that some sinked so it sort of sounds like At basic level when it comes to progression like you're initially sort of really performance focused and would allow someone to build up in their role is becoming more of a brand maka. Ticky when you get to those cmo positions because he had no longer in the the weight so to speak so several you. Now i think i think you can come in lots of different places and i. I'd certainly seen that throughout my career. I think people can have an interest in you know the tech side income in marketing operations helping to run the tech tools. I think they can come in and start their career even on the agency side and maybe work more on the creative and the brand side. So i don't necessarily think you have to start in one place or another but i do feel like if your ultimate goal is to get to the cmo. It is important that you're bridging and learning kind of all of the disciplines across marketing. One of the things that i always tell my teams is it is two things one is to think about being kind of a natural connector. How do you like. Who are the people around you. Who are the stakeholders that you're working with. And how can you learn from them and then one of the other things is taking stretch assignments. So maybe you're in one area but you are interested in something else. How can you volunteer to work on a project or something so you can kind of build that breadth of marketing at the end. I do think it is a combination to be a good cmo. I think you have to be data driven and understand You know specifically how to connect what you're doing and marketing to the revenue for the company. And you have to be the brand side a learn how to make that emotional connection to the audiences that you're trying to reach. Yeah it's it's not. It's definitely not an easy task for you. You probably would have learned this of us in the industry. I mean it was intriguing to look back at your career lodge. Jemaine quite the pedigree. Korea were him. Mccann adobe Unanswered i basically. It seems like you went from after intel. It was agency than a period of time freelance than in house again. And i was sort of curious. You know you look at avast career and one water sort of the key. Principles that person's gleaned from that career particularly from a marketing point of view. So what were those. What are those golden principles to you when it comes to marketing. Just a couple of things to share on that journey..
MarTech Podcast
Behind The Scenes Of HubSpot's Podcast Network Launch with SVP Kieran Flanagan
"How did you figure out who you wanted to work with you. Go through your song and dance and then you have to get through launch. Talk me through the podcast sourcing than what did you do. Once you got. Everyone signed up ken soon after we had acquired the hustle and so the hustle. I think status up. Pretty well to speak to sam parr who is the founder of the hustle. Great creator that was really the first acquisition. We did as we were trying to build this media team so even just that process gives us good experience to go and talk to creators about doing this collaboration. What we did was. We took the information from our customer base. We plotted at the categories of content. They most wanted to listen to podcasts. Specifically what content would you like to hear on podcast. We broke that up into different sections startups marketing sales. Red lobsters one of those. We just went to look to see what content said with our audience. We're looking for again. the cooling was. We made a list. We wanted to start with five. We would approach. Help get the one that we wanted on board that they did want to come aboard. We will get another one on board and work towards getting eventually. All five on board finally worked her way down to the marta podcast. No that's the crazy thing is. We didn't have to really sell much so there wasn't really anyone who said no. I thought the process of getting all of the creators onboard would be a lot more long gated than it was. I thought that would be the cold up. It really wasn't the hold up. There is a couple of other podcasts. We've talked to were excited to get on board. And the only reason they're not on board on the initial launch is because they can't actually start to do this until the start of next year so the only knows got not a we. Don't wanna join this. It was really just a timing issue. Actually wanted to sign up. This is the thing we wanna do are committed to do this thing this year but the start of next year. We'd love to join the podcast network so the process was actually quite smooth. We built categories though the podcast list. And take that for the most part said.
BBC Newsday
Samoa Is Set to Have Its First Female Leader
"For AstraZeneca. The tiny Pacific nation of summer is almost certain to have its first female prime minister on Monday and its first change of governing party in four decades. It comes after the Supreme Court overturned an edict by the head of state aiming to block the swearing in of parliament. After very close elections fee army Naomi Marta offer has shown
WSB-AM
"marta" Discussed on WSB-AM
"WSB. Marta says It's prepared if the gas shortage lingers on it tells me that they have a 2 to 3 Day reserve of fuel. On hand for their diesel driven bus is now that may not sound like a lot. But they say their supplier is working hard to make sure that reserve remains in place. Gentle to action, news reporter Tom Regan says Only about 30% of Marta bus is run on diesel. The rest run on compressed natural gas and aren't affected by the disruption as President Biden signs an executive order to improve the nation's cybersecurity. Ws Peace. Michelle write reports Live Colonial had open security positions just a couple weeks before the RANSOMWARE attack. Marcie that's right in those two positions risk management director and manager of cybersecurity, So that begs the question. If the latter position were filled, Could this whole thing have been avoided? A spokesperson tells the Atlanta Journal Constitution. That conclusion would be quote in accurate. Seen its insurer says. Unfortunately more hack attacks or likely on the rise. The reality is that we live in the equivalent of a cyber Cold War. There is constantly attacks coming from state sponsored hackers from people who just want to make a buck or all sorts of things. Meanwhile, the president is set to address the hack and cyber security during remarks set for 11 30 this morning reporting live, Michelle, right, 95.5 WSB Nobody wants produced time at a 34 inspectors have found a big crowd. Back in a support beam on the I 40 bridge that connects Tennessee with Arkansas. Laurie Tutor with Arkansas, D O T says has been shut down the bridge for a safety check. This bridge carries 41,000 vehicles per day. This bridge is a vital link for freight East and west of the Mississippi River. Barge traffic on the rivers also shut down. The Tennessee D. O. T says it could be months before the bridge reopens. Traffic is being diverted onto I 55 the Braves blow the early lead against the Blue Jays and lose to Toronto 4 to 1 manager Brian Snitker staying positive. The office is going to get more consistent,.
WTOP 24 Hour News
32 years later, man to be sentenced for estranged wife’s Virginia murder
"Up on 32 years since MARTA Haiti, Rodriguez disappeared in Virginia. Today. Her former husband will be sentence for her murder posted. Rodriguez crews will be in a Stafford County courtroom this morning. He pleaded guilty last November to the reduced charge of second degree murder for killing his estranged wife and hiding her remains in the median of I 95 they weren't I did as Marta Rodriguez until 2017 After her former husband admitted killing girlfriend Pamela Butler in the district. He could get up to 40 years in a Virginia prison for this murder, but he wouldn't start serving that until he's finished with his 12 year federal sentence for Pam Butler's murder. The
Atlanta's Morning News
One suspect in custody following shooting at MARTA station in Midtown, Atlanta
"Atlanta. Marta police say the victim was grazed in the leg will on the north bound platform suspects in custody. During the investigation, Marta shuts down train service at the Art center station and used Busses to ferry passengers to Lindbergh. Trains resumed normal operations about four in the afternoon. Do you Why arrest in Georgia Fall by nearly
Podcast RadioViajera
"marta" Discussed on Podcast RadioViajera
"Thousands levels memento he welcome feast rita luna rodas. Get up into the normal those underwriting meal The set by her arm of manpower. Dna get again. Guest unknown sauce down model has got it. This song came down there. Oldest and saunas get five dollars the Spider guy. John god by the were also down my own data and that's not nine..
Podcast RadioViajera
"marta" Discussed on Podcast RadioViajera
"Look at getting Getting any. I'm really lucky for lunch. Met a.
Short Wave
I'll Peanut Jam Your Brain
"Okay so earlier. I did this thing. That probably sounded weird to you. Emily your sentence. It didn't make any sense but you know another day. Another dollar alright. Okay well well so when someone does something unexpected like that when they're talking to you or get this even when you're reading something that doesn't follow the standard conventions of the language. Something kind of cool happens in your brain l. So they can actually measure this right so when we studied brain one of the ways that we can study. Brain activity is by measuring electrical current. That is flowing through your cortex rates so the surface of your brain for the cells to talk to each other. They released electrical current. This is sarah phillips our expert i mentioned earlier. I am a rising fourth year. Phd student in the linguistics department at new york university and also a member of the neuro linguistic slab very cool. She studies bilingualism and code switching which we will touch on in a future episode because it is objectively but for today. She's helping me out as explain. These things called n. Four hundred and p six hundred. He's are measurable responses. That happen your brain as you process language okay so little electrical signals that your brain is always giving off right but these are different from your normal brain buzzing. That would happen. If you're listening to like a quote normal sentence got it basically these phenomena are your brain saying like hey hold up something weird happening here okay so like when i peanut jam your brain that an example of one that can spark some. You know chemistry for you. Oh yeah yeah. I felt wrong and a lot of ways so as i peanut. Jam your brain. That's a good one anyways. Yes in nineteen eighty two psychologists. Marta kunas and steven hilliard published a paper showing that among these electrical signals. There was this big response about four hundred milliseconds person. Reading a sentence came across a word that was like semantic league confusing or the meaning was wrong. Okay so it's like a linguistic oddball sentences thrown your way your brain will produce a end. Four hundred response four hundred milliseconds after you heard peanut gem in that benefits. I peanut jam. Your brain your brain was like whoa. What's that doesn't make any sense. Exactly yeah and your brain. Does this kwong in less than half a second. Which is wild. So sir philip's art linguist from earlier explained. It happens in other scenarios like garden path sentences. So you start to hear a sentence and you think you know what's going to happen next but then something goes wrong okay and so when something goes wrong your brain has to go wait what. I don't think i interpreted this how it was supposed to be. I've got a restart which sarah says can happen with the sentence as simple as he spread the warm bread with socks yummy. This is fun. I like this okay. So how does this compare to. The p six hundred you were mentioning earlier is different than and four hundred the big differences just that they go in opposite directions and they happen at different points so when she says opposite directions. She's talking about how they kind of show up on these science graphs. You've them sure one one shows up in the positive and the other shows up as negative and and okay but for me the easiest thing to hang onto is that they happen at different times so the four hundred happens four hundred milliseconds after the wuxi. The p six hundred. The brain gives off slightly later. That response peaks roughly six hundred milliseconds after the woopsie. That's really it and we're trying to understand when we see this type of fact. What could this affect represent. What is this affect characterizing. What's happening in the brain in. Initially researchers thought that the answers to these questions was that the end four hundred was happening because of semantic errors so involving the meaning of words right and that the p six hundred was showing up because of grammatical errors which not to brag. But i make all this and we've met you for that. Yeah yeah sure okay but but it turns out as research into all this has gone on these effects might be more generalized kind of than researchers previously thought it might just have to do with how your brain processes complex language and this just shows that when we think about language and how we process language. They're actually a lot of steps involved. Starting from recognizing that the sound that you hear is a sound of the language that you speak and how those sounds then combined to form some parts of words.
Terry Meiners and Company
Muted Mardi Gras: Closed bars, barricaded Bourbon Street
"For celebration before Ash Wednesday in the beginning of Lent, But ABC is Jim Ryan says Fat Tuesday. 2021 is dramatically slimmed down. This'll was Mardi Gras 2020 of thousands float into New Orleans to celebrate its not that one of them carried coronavirus. Louisiana has recorded 9300 covert deaths in the 12 months since then. The decision was made to prohibit the usual parades and mass parties. Bourbon Street is abandoned on this fat Tuesday, and Opal Simpson had a restaurant to herself might not have MARTA ground, but we still got the music and we got the spirit generally in ABC News. Governor Bashir's covert briefing is coming up at
Atlanta's Morning News
MARTA moves forward on new bus rapid transit line in Atlanta
"Him. Marta is moving ahead with plans for a new bus, Rapid Transit line and $11 million contract is awarded for an engineering firm to design the Capitol Avenue Summerhill line in Atlanta. This will be the first new transit line since city voters approved a martyr expansion. In 2016 construction set to begin next year. The line would open in 2024 Martus planning much more expansion in coming
Big Brains
The Doomsday Clocks Historic Wake-Up Call With Rachel Bronson
"Forty five. The united states detonated two atomic bombs over hiroshima and nagasaki. It is harnessing of the basic power. The universe shortly after a group of manhattan project scientists at the university of chicago who helped build the atomic bomb but protested using against people started the bulletin of the atomic scientists. Huge choice is peace or total destruction. the atomic is yeah. They wanted to urge fellow scientists to help shape national and international policy to mitigate the risk of the nuclear technology that they themselves had helped create and they wanted to help the public understand the dangers of nuclear weapons. To the future of humanity world would not be the same. i remember anthony blind from hindu scripture. The by gerrad gita. Now i am become death. Despoil worlds are another in designing the cover of its magazine. The bulletin created something striking o'clock running out of time. It started as artistic piece created by chicago based marta lanes door. She was very to manhattan project. Scientists issues gender stood the scientists concerns about this new technology and the need for public engagement and they had asked her to create some sort of design that would engage the public on. How serious the threat of this new technology. And she said it seven minutes to midnight every year since then. The bulletin set the hands of its metaphorical clock in relation to how close to doomsday. We might be last year. The group moved it to a mere one hundred seconds to midnight. And at the time we got a lot of chiding like it's twenty twenty how come it so close. Do you really believe it's this close and then sure enough. We saw the massive wildfires right outta the gate in in australia. That got repeated in california this year but obviously covid and the inability of the global community to deal effectively with covid is was to us a clear indication of our inability to deal with existential threats. Known some ways you can make an argument that it should have been even closer to midnight this year because you had your existing threats then you had that real life pandemic which is continuing to affect us. How can we didn't go further to midnight. Yeah so in some ways You know we don't want to double count right and so a lot of the warning signs. Were what moved to one hundred seconds to midnight but it is a very dangerous in environment. And we'd we do want to acknowledge that hundred seconds to midnight is dangerous. We do see some bright spots and some opportunities so those bright spots helped us from moving forward but we weren't prepared to move it back. It may be tempting to look at the clock this year and take some hope from the fact that it didn't move closer to but remember it's still the closest to midnight that we have ever been and this year the bolton highlighted new threat one that they said is a threat multiplier to all the other problems that we face with the world health organization called a massive info democ he really grappling with what our trusted new sources. And how do you find them. And how do we share the so. We're all overwhelmed with data and information. But it's very optimistic. When it comes to share it information or what you and i know and so that becomes very disorienting and it becomes Quite dangerous right. It sets up the ability for authoritarian leaders to create their own information and different sites secrete. Their own information will get into the surprising. Ways that this info democ touches every threat factor to the doomsday clock but will start with the issue that was really the canary in the coal. Mine of this info dynamic climate change. The scientists have been warning us for decades and yet they're the ones who have experienced a lot of these issues in terms of misinformation and disinformation. I that denying climate science the marginalization of them the using of science which is kind of about uncertainty and evolution to dismiss what scientists have to say. All of. this was the global warming. And that it's a lot of it's a hoax hoax. Moneymaking industry okay. Climate change is not science. it's religion it pulls the rug out from under scientists and expert exactly the time when such expertise is actually needed and within the context of the us there could be real differences among republicans. Democrats or what you think about market versus regulation. Those are really really important questions that we should be debating fiercely right now that we can when it's being defined as climate change yes or no we can't even have the kind of real political conversations that we should be having
Atlanta's Morning News
I-85 shut down in Midtown Atlanta as police investigate shooting call
"I'm 95.5 WSB shooting a 95 before daybreak. This left at least one person dead. Our team coverage continues. Here's Mark McKay kills a lot of police multiple shooting victims. This started playing out just before 5 30 this morning. Atlanta police were quick to shut down the interstate. It is shut down and will remain for a while until they can. Complete their investigation. 85 cell down the shooting scene is under the MARTA overpass just before 17th street before the 75 north bound on rap. All traffic here is the difference now that we've seen since we've all over northeast Atlanta. All traffic on 400 south down is now being put on the 85 doors. Traffic. The stack up on 95 in the cab county is now being put on 400 north. Where effectively you cannot get below 400 pupils Spring connectors being used to turn traffic around back behind the crime seed actually passed. I will help you get around it, So don't even bother with 85 South or 400 south inside the perimeter going through Brookhaven Use Peachtree Road, Peachtree Street, Piedmont Avenue, A good round in a midtown Atlanta also Rosel
Morning Edition
Journalist In Myanmar Recounts Ongoing Military Coup
"No one quite expected them to do it. That's what a journalist says in Myanmar after a military coup. The armed forces have never been fully out of power in that country. But in 2015, they allow democratic elections won by the party of Aung San Souci. She had received a Nobel Prize for her decades long fight for democracy, including years under arrest. The military's partial retreat allowed me and Marta and its global isolation. Then this week, the military retook full power and on sans Souci is detained again. Parts of the Internet are blocked and Myanmar but we reached journalist Amen Thon and Yangon, which is a city of some five million. There's a curfew union go on at 8 P.m.. Every night, People have been going on to the bathroom ease or outside to the front of their homes and banging pots and pans. It's a traditional Berman's ritual to get rid of evil spirits in your house every night. It's been getting louder and longer, and you could just hear the sound echoing through the city. We should remind people that the coup was over and election result in November and had been feared for some time. Was there a great deal of suspense in recent months? Not really. But it wasn't a complete surprise, but no one quite expected them to do it. People assume that that this was, you know, posturing and threats. But you know, leading up to the last couple days before the coup. There were some really alarming pictures of a tank in London, as well as unusual movements by the military near military installations throughout man lost Even then, people didn't really think they would actually do a real coup. What did you hear from people when it became clear that it really was a co was quite a lot of despair. I think, especially for people of my parent's generation, so people the fifties and sixties and older, I think they just didn't expect it. You know, they worshiped essentially insensitivity all their lives, and I think they had a really difficult time really coming to terms that they hadn't won after all in 2015. I'd like you to explain that perspective because some Americans who follow events from Myanmar maybe only know Aung San Souci as a civilian leader who failed to condemn Genocide of Ranga in Myanmar. What was it that she has done over the last decades that made her someone that they would feel so strongly about? Sure, if you're just having a conversation here, and someone talks about a May your mother They're often talking about her. I grew up in the US, but our house is covered with pictures apparently had annual calendars that have her picture in it. Ah, lot of people breathing really admire her. They see her. Someone who wants she was young woman came back to me in life, despite the fact that she was living a perfectly lovely life in the U. K to take care of her ailing mother. And then stepped up when she could have left in order to fight for the Burmese people. And then decided instead of being with her family to stay in your more and you know people respect that. You're referring to the period after she won an earlier election in the 19 eighties, and it was not accepted by the military, which kept her In prison or in house arrest for many years. Yeah, for 15 years. She basically was in a position where the military said If you want to leave, you can leave. But if you want to be here, you won't be free. Other than climbing the pots and pans at eight o'clock each evening. What are people doing about the coup? There's been a lot of online organizing. There's a couple hashtags feeling around hash tag, civil disobedience movement as well as hashtag justice from you more But part of the civil disobedience movement is doctors and teachers, the majority of whom here work for government institutions essentially going on the strike doctors, especially since Cove, it Still providing medical care, but they just simply choosing not to do it. Government institutions. If I may, there could be some severe consequences for that. Yes, definitely. I don't think we're talking enough about this yet, but It's quite likely that we're going to see a spike in cold cases. What do you expect Ng over the next few days? I'm expecting just more of a reaction to the growing protest movement. There's been what seems to be Very clearly this information campaigns that are intended to kind of paralyzed people through fear and the lack of knowledge, But we're also starting to see more and more people going out into Streets to protest. Amen. Thon is a journalist who is in Yangon. Thank you. Okay.
Pantheon
"marta" Discussed on Pantheon
"Us fault. It's my fault. I never pay attention to rapid-fire even okay. So what activities. Did you enjoy a long flights when you had them occasionally because you said you did some fly. Yeah yeah i usually. I cannot sleep on plans. I usually just watch two three movies like et to whatever is out the latest song band artists. That you've listened to that you did not work on who you in other words music that you've listened to just for file. Dare i say dare. I say i haven't been. I'm the say way. It's hard i i used to listen to so much more music and of course if i'm going to be working with an artist that i haven't before i'll make sure i do a deep dive and get super familiar but you know after long day rehearsal or at home. I don't turn turn on the tunes. I know how about this. When you do veg on the couch and you're netflixing it away and you get distracted by how good the score is. Has that ever happened to you. Sure yeah i'm like man and all of a sudden i'm sitting here analyzing the score and my wife is like what are you talking about. I'm like oh sorry. i was just analyzing the scores. She's like how was so involved in the movie. Now you just ruined it for a absolutely. There's another podcast. I listen to all the time score the podcast by the same guys who put out the score documentary and they all they interview film composers every episode Superfund for sure. I am always tuning into the score and even more so since moving to l. a. And so it's really fun to hear people's stories behind their workflow process and specifically films and whatnot. Yeah exactly exactly all right. Moving right along favorite. Tv show that you're streaming or movie. If you have sure right now i started lovecraft county on hbo. And that's cool. Actually because the score is being recorded as we speak Remotely and so. I have a lot of friends. There's a new project that has sprung out of quarantine called the unison or contra that a colleague of violinist in town co-founded and so they have musicians all over the states. Actually that are remote recording for that. Nice i'm checking that out as well. Okay you are treasure trove of resources. I love this and shopping online brick and mortar online. Yeah it's just east. I just i'm like i will sit and read reviews all day. That's funny. I always hate reading reviews. There are some wild. There are some wild winds. All right dream collaboration. You mentioned stevie wonder for sure. Yeah that would be an artist. He's like a dream artists. That i have not played with that i would to And then i mean it's so cheesy and potentially a little bit too late in an in time but obviously like recording for star. Wars film is like a dream. would be a dream score. That would be pretty sick. Yeah well you never know. What's the unison orchestra. And things like that. You know popping up for sure. And i mean the studios. Some some of the studios in town are open. I have done a few smaller. Imprison things Everybody's wearing a mask and so forth yeah And yeah little divider is. I did a session. Friday as the other the other day and they had little dividers for us as well which the md was very excited about to have even more sound isolation that's works to as better for mixing all right and finally. What would you do if you weren't a career musician. Oh man yeah. I always joke right because it's like if if i couldn't play anymore i don't really have any other skills. I'm in the same boat man. But you know. I'd say i'm pretty organized person and i love solving problems So probably some sort of like arts adleman kind of gig would would make sense for me. Perfect it all falls in line. Yeah absolutely i like it. Won't marta big shoutout to our mutual friend. Eric g for hooking this up absolutely hair yes. He speaks very highly of you and he was one hundred percent correct so thanks to him. Yeah we met.
Pantheon
"marta" Discussed on Pantheon
"You can hear her awesome. String work on the last season of the good place and many many more without further ado marta. Sophia honar. okay we welcome. Marta homeowner today to the korean musician. Podcasts marta thank you much for being with us. Thanks so much for having me happy to be here absolutely so with guests. Such as yourself that i really. I don't know personally. I don't know much about other than checking out your amazing work online. I like to start off by saying. Hey you know which you up to where you're from the whole the whole nine yards and just a little quick little excerpt here. Sure absolutely so. I'm a string player. Obviously based in our not so obviously for our podcast listeners across the world based in los angeles. I moved here six years ago from chicago. I'm originally from the midwest. And i grew up in a fairly musical family. My mom Runs a violin school. And so i grew up playing violin and then added viola in. There was basically kind of groomed to be a musician. And you know more specifically classical musician. My whole life But then have since obviously diversified. And now i do a lot of session work and a lot of work with artists and a ton of different genres the for cool first of all. I have to say that. I'm a little bit jealous of the fact that you are groomed to be a classical musician. That's something that. I always hoped for sure but i never went there all the way you know how you say. You can't serve more than one master. Meaning you know. You can't have more than one. Focus point really It seems like the classical world is such an endeavor a lifelong endeavor that you have to devote a lot of time. Absolutely yeah it. How did you find that for yourself. Yeah i it. I i felt like i fit into that model and story and also didn't fit in. Which is why. I think the move to la and the choices. I've made on what to try to get my fingers into have worked out so well so even as a teen when i was practicing in all the time and playing a new symphony as and learning chamber music and doing concerto competitions. I was also playing in a post rock band and we were recording and writing our own material. And i was going to show is all the time That's awesome. yeah and same thing in college. I was always going out to show of all kinds in the city Trying to play with as many different bands and and whatnot as possible beyond the primary like orchestral training. Okay okay the norm now when you say post rock band what do you mean by that. Exactly post doc. So super long form predominantly instrumental tunes Yeah we want our Our youth battle of the bands and was able to cut a full record. Awesome is there. Yeah i back in my day. I guess back by like and hold my hand. But he's the call like progressive progressive bands. Right like like yes or rush and would that be similar. No so post. Rock is kind of more like i want to say kind of shoe easy. Dreamy kind of that kind of chill versus prog. Yeah okay yeah okay. So so now i get it. So shoe gazer. Total total total okay. That's so awesome all right so you're studying in your formal training you're putting in. I'm sure countless hours in practice. And then you're going out and doing these gigs. And is that how you cut in your teeth in the chicago scene. Then you're you're kind of developing your In chicago. I was still primarily doing classical music Just and doing a lot of casuals teaching playing with regional orchestras But i also had a quartet that was kind of advertising itself as wanting to play more with bands Record if they wanted strings on their project so we started collaborating with different artists in town. I started getting you know called for one headliners. Come to town. You know that pick up string orchestra like trans siberian orchestra. That kind of thing less less park there for a minute. That's really cool. A lot of musicians don't play an orchestral based instrument are maybe not my might not be as familiar with that concept so talk about when the larger acts come into town and higher pickup musicians. What what is that experience like that have to happen through the local union or just through contractors that you knew right it depends. I mean some of its union. Some of it isn't But yeah basically like what you're saying. the stereotype is a bit true. That strings are expensive. Often you know kind of the last instruments to be added icing on the cake. You know the the people who have the full robust budget but often are not chosen to tour. You know with the core band so a lot of bands do wanna have strings you know. For their show that their touring but they hire a lead string player or the md. Hires you know players city city. That just conroy. Unusually do a rehearsal a little run through early day of at the venue. And then we'll play the show in the evening right a good buddy of mine tara coney. Do you know him a guitar player. I don't know okay. He's the md for josh proven before covert of course these last handful of years. I think they were doing just that. They were hiring local orchestras. Sure sure yeah. I form a trash. Yeah i have some friends. I think that probably did like san diego l..
The Darin Olien Show
"marta" Discussed on The Darin Olien Show
"Potentially not respond as well as people who are more connected. So it's so powerful. You know how things marriage for for our health on so many in so many different ways. Yeah not to mention If you're gonna choose not to get a vaccination you wanna make sure your attitude and your health and all of that stuff is a line because your body's natural ability is extremely powerful as well and we even see statistically ninety nine point nine eight percent of the people are aren't really affected by by the covid as well but it's it's you know we need to take care of the sovereignty inside of ourselves but but what you're saying in all of these other things that we so easily can blow off especially as a holic. I can definitely work work. Work work work work. Work like the next thing. I know i haven't left my my property in two days You know that that is that as a consequence to right so so we all need to kind of our lives out to bring in this more. You know this this other superfood that we're talking about and it's not a food at all outlook. It's the optimism it's the connection. It's the friendships which is giving us the super nutrients that our body is needing in creating by by this connected in. It's not gonna come another way. You know we so often talk about for example the mediterranean diet right even you mentioned don butler who endorsed by book as well and encino. He writes about People in corsica for example like the one of the blue zones where people live particularly long so and exactly. We usually on the diet right the mediterranean diet. How much wine they drank. How many All all they eat per day you know how much cheese days and so on so on but on the other hand know eventually for. I live in france on here you. The diet is just part of the whole eating is about being with other people right so mediterranean diet is not just what they eat but how they eat the heat with other is. They are always surrounded with their friends with the neighbors vacuum community. The military diet is not in its original way. It's not eaten in your car. Alot for the nutrients. Ethan surrounded by people about whom you care and this is extremely important part of it right. Which is you know the the secular societies in he here in america. You can be like well. What's happening even as a kid. We always ate together. But now you're seeing you know the kids running around to all these different programs. they're grabbing. maybe they're eating. Maybe they're not even eating. No-one's really sitting down. I mean aside from covert. I think that was part of the one of the good at least for families to kind of be together but really our culture is just grabbed the food. Go you know make a smoothie. Take off Do all your work and then at the very end your everyone's isolated you know the eating like crazy so you know that's a very very important thing and i'm glad we're kinda illuminating that side of it because again i think part of the the place that we fall into as societies are at our in our heavy minds trying to reduce it down like okay but what can i do. But what can i take. Or what can i consume to make all of my life be perfect and it and it's not like that it's an integration some integration of all these principles that i think for me what really clicked especially with this conversation was the value of the all of these values of this connection. This friendship this community. And then the the the the as a result of that the chemistry that's being altered beneficially in the body is is the super nutrients that your body is then creating inside which is equating to that nearly seventy percent of beneficial outlooks and compounds from doing all these things like friendship. Optimism community connection all of that stuff. And i just want to emphasize that. Because it's not just throwing these statements out there right so it's easy for people to read that statement and go okay. Friendship community bub-bubba. Ya but there are some real biology chemistry. That's going on that you can't distill into a pill you have to also cannot be real show up also be an equal side of that friendship. Be there for someone. Snap outside of your comfort of isolation and be a part of a community I think is is is also this beautiful part of service like you want to be there for your friends. You want to support your loved ones. And i i think it comes down to at it just so happens. There's all of these beneficial things that go on as well. I think i write in my book about some of the different things. We still haven't mentioned that Are really important as well. You know kindness volunteering monetary donations and and also the way the way you do volunteering. How much during. What kind of volunteering. Great but his all impacts our health. You've even random acts of kindness. There was this fascinating study on Where some people were doing acts of kindness In the end the scientists could see the differences again on the level of gene expression in very white blood cells so being beneficial before doing the acts of kindness. And i actually for when i was writing a growing young. I actually did a similar experience experiment myself with collaboration with scientists from king's college london where we analyzed mike courses all response to random acts of kindness ends. I'll kudos e on my own body. How when i was on days when i was doing random kindness mike cortisol response was much healthier than on all the other day so it was really fascinating to really see it. How how it works. You know in practice a mess immediate. that's amazing. That's like medication that you're taking for your healthy body and and just out of curiosity. What were your.
The Darin Olien Show
"marta" Discussed on The Darin Olien Show
"Welcome to the show. I have stoked to hear. This is an incredible show. I am blown away. And also i had an inkling of what this was about. My next guest delivered not only in the episode but in her book growing young. This guest marta. Czar ska a canadian science writer. She's been published. In washingtonpost scientific america the atlantic goes on and on and on and she put a ton of research and work or reading six hundred to a thousand research articles. Finding out what makes us tick in terms of what keeps us young. What keeps us vibrant all of these things. And you're like okay. Well she's going. Tell us what the each is going to tell us how to sleep. She's gonna tell us all these things so her new book growing young. How friendship optimism. Kindness can help you live to a hundred. That is what she discovered all of the research. That was overwhelming. Dominance in supporting. You feeling better looking better and driving you towards a healthy send. Cheery and pace of living to one hundred. She revealed that literally. This is the best news ever that friendship optimism. Kindness is a super elixir. The chemistry that goes on your body that creates basil press serotonin and other beneficial oxytocin all of these things. Plus many things more looking deeply into your dogs is even in your children into your spouse into your loved. Ones is a powerful way to receive superfoods from the inside out guy so i really love what martinez whether it is such a pleasure to talk with her. I've had inklings of this through other researchers have looked at this in terms of community and connection and love and kindness. It gives us so much on the very chemical biological level that it helps us move forward and life so please. Welcome with a round of applause. My next marta czars wrote this amazing book called growing young. I love that title. How was it a how friendship optimism in kindness can help you grow Young or at least two hundred. So that's awesome. So what led you to writing this book and and putting these pieces together. Because i think a lot of people say that But what did you actually find being a science writer so it came quite naturally from my professional were As you've mentioned i'm a science right. There he writes for scientific american for the washington post for scientists in several publications on. I will striding forward. About fang slagging attrition psychology You know how to live healthy and how to live healthy both physically mentally as well and at the same time in my private life. I was always into healthy living so into eating well into exercising and i was trying to stay on track with all the diets and foods that were on. You know people are talking about the way. So i was supposed to be eating in on ends at the same time at work that was coming across more and more research that was pointing into a very different direction from what i was doing at my private life ends Basically showing that although diet and exercise our imports ans. They may be things out there that i was not doing ends which were actually at least as important if not more important for health and longevity than diet and exercise it was kindness optimism off. French should be investing in your romantic relationship. So always things. I call so drivers of health That's after reading six hundred research papers looking to dozens of client suggested for writing growing young I know now. I know better. I know that even though dining societies are still something we should be doing. But maybe not as much as i was putting effort into it before it goes obsessing too much organics miracle foods in diets and exercise got Salons at the same time you know now. I know it's more important to spend more time on friendship or on volunteering for instance or developing my personality than perhaps chasing another diet while. That's really awesome to hear that because it's so easy for us to reduce things down to like. Well just tell me what to do. And it's easy to focus on the diets and the nutrition and all of that stuff because that's the physical stuff that we think is gonna create all this change and i love that you're pointing to this other thing so i can only imagine because i'm certainly come from that world of superfoods and the know foods in general and supplements and then that moment for you when you saw overwhelming evidence to support this this whole other aspects of your health. What was that like and then. Let's unpack what you actually found so know for me. It was in a way a great relief. To find the dinner i didn't have to obsess so much about mike guy about all the perfect foods i was supposed to meeting. All the obstacle was supposed to be download Was supposed to know. In a way the things i describing growing young they are simple. You know is about taking a walk with your friends is about being kind to people around you about trying to be more optimistic In knowing more pleasurable and simply it's involves less chasing less kind of panicked running around trying to find west next best thing into scheduled speaking backwards connecting to the people around you end to yourself as well which i find in a way rewarding when you know the fact that The things that make us in a way. Better as people. So becoming wesley kinder They also help our stay younger healthier. It's kind of very satisfying to me. This is why. I called the book grow about growing person and staying young movie so ling amazing i love that and so what was the because obviously i love the fact that you're you know digging into the hundreds and hundreds of science articles and like i'm curious like 'cause i believe that at my core like my intuition tells me everything you're saying is correct. I've seen evidence like i said a little bit. But as you are scouring all of this research what was it. That was overwhelmingly obvious. What were the moments and the scientific journals at kept pointing you in these directions. I wanted to address the first thing that you've mentioned before when you were talking about diet and exercise said that these are kind of physical. Thanks whereas the other thing was talking about maybe there are less physical but the truth is there are asked physical as diet and exercise because our a false our socialized the way we connect with other people this is all connected to our health on a very biological level and the reason for that is that we have evolved that way we are social aids straight. We are Does like our cousin. Chimpanzees with volts to be surrounded by our tribe and the way we connect to other that tribe of ours is extremely important for our So does this. For example connected to our trust response to our fight or flight response Some parts of our for example that. Hp is a high performing batori adrenal. So the connecting your brain with the call super hormones to the rest of our body including things like his for example and when we are with audrey people The stress response functions the best. Because.