35 Burst results for "Marketing School"
What You Should Keep Doing as a Marketer
"Super committed to your success online. We've worked with them to a special offer just remarking school listeners all you have to do is go to dream host dot com slash marking school to learn more and get your website online today. Welcome to another episode of Marketing School I'm Eric Su and I'm Neil Patel and today we're GonNa talk about what you should keep doing as a marketer. So this is part three of our series start stop and keep again it's great exercise you can do with your leadership team. So I guess I'll START I what you should keep doing if your credit card so you should keep creating content and you should stay consistent because the content game usually I'm GonNa say I'm going to go a little further out two to three years to start to see good success with it too many people give up too. Early on it and once you're able to continue the consistency, you start to see success it's going to continue to compound and the beauty of it is your audience will get bigger and you don't have to put in a lot of additional work. In the next thing you should continually keep doing his whatever's working for. I. Don't know why. But what a lot of people do in marketing is this is working like adware marketing Seo. Law. Let's go vogue some more stuff you wanna focus on more stuff eventually expand, but you don't want a slowdown whatever's working for you want to double down on that stuff. And the other thing is, let's say you are a little more events and you have a couple of people reporting to you what you want to be doing. It's not just focused on the business goals, but what you should be doing is focused on the problems that your team is facing. So helping them with whatever blockers they have, because that's what your job is as a manager these people you have to help, support them and get their if they're failing it's. Your fault if they're failing and if they don't hit their goals, it comes back to you. It's still your fault. So we should do continue to do is continue to support your people and ultimately the easiest way to do that is just a continuing to care right the people that care your best marketers on your team will stay longer they're going to perform better, and it's just going to be a great work experience for them not motivated a up I think. In the past you know being direct and giving people the beat down all the time it doesn't work. It doesn't scale. So back to you, kneel. You should keep experimenting. What you'll find is even when something works for you right now, it may not work for you in the long run. For example, I used to do sign with Google on one of my earlier companies. Kiss Kiss metrics had a huge convergence like ninety plus percent, and then with crazy as we did, it grew conversions and then eventually years passed by and people had privacy insecurity concerns runs remove the signing with Google requirement are conversions went through the roof. Through the roof more like ten percent but it's still better than nothing and that's when we learned that you should enforce them. We give them the option and we bizarre conversions out that may or may not work for you. But the point I'm trying to make is just because something worked once it doesn't mean it's going to work for issue that keep. Experimenting and trying, and you've gotTA re experiment on the stuff that did produce fruitful results in the past because things change people get used things that it may not work as well and the future I think there's a quote here from injuries and Horowitz the venture firm strong views loosely held. I think it's really important to just to have a strong opinion on. Things. But if you see data that proves otherwise than just be willing to change your mind quickly, I think trying to have an ego in all of this it doesn't help for the long term I think the other thing I'll add to this is keeping in touch with people. So earlier talked about starting to network with people, meeting people but you. Just do a good job of every now and then circle back through hey, how're things going you know show a picture of her baby if you're neil or whatever like that helps emotion that helps you connect with people and I interviewed Jordan Harbinger of the Jordan Harbinger podcast he does really well for himself and you know he has a free networking course. Research Jordan Harbinger networking course it's really good east probably be charging for it but it literally tells you what to do like you know when you wake up in the morning you have these go to the bottom of your your message or your your text messages message people right and just figure out your own ways to keep in touch with people. We all have our own styles for me. I like to get a group of people together and maybe do zoom or do like a meet up if post covid but whole idea here is that you're keeping the motions going because of relationships go much further than just marketing but you know it's it's GonNa be good personal relationships and good good relationships. And, you should keep learning more whether it's from articles, networking events, conferences, virtual events looked the moment you
What You Should Start Doing as a Marketer
"To another episode of Marketing School? I'm Eric Su and I'm Neil Patel and today we're GonNa, talk about what you should start doing as a. so this is a three part series. So this is an exercise that you can do with your leadership team which I recommend every quarter. So it's called start stop keep. So you've got to reflect on the things that you should be starting stopping and and keep doing. So Neil, what do you think people should start doing as marketers? What they should start doing as a marketer as they should start going live once a week, it's a simple thing to do that. A lot of people aren't doing an essence is not even starting to go y once a week you should start testing new channels and new marketing tactics each week each month, the cadence can area depending on how big falling is how big your team is how much time you guys have. But if you don't constantly try new things, are you gonNA improve and that's a key it's all experimentation because what is working for you now may not work for you in the future and make it more competitive in saturated chances are it will so You got come to try new new things in the future Yup and you should also start sprouting your content. So example of this live video that we're doing right now also were recording all of these sessions and we can take this. Let's say it's ninety minutes or so, and we can take that chopped videos up put him onto youtube chop those up as well. Put him onto podcast or I guess you wouldn't shop them you move over the podcast because it's just you know video is instantly audio and then you have your writers pick out the top performer for each segment that you do and right along for peace and so what you're doing in essence is you're taking. One. Pillar peace and you're making your seed peace in your sprouting into all these other pieces of one piece can become twenty pieces, fifty pieces, one hundred percents, and the reason you might you might be wondering, why do I need to do that while the idea? Here's your making the most of the efforts that you're putting in because ultimately at least the social media side, what you're trying to do is you're trying to get more at-bats and you're trying to hit singles. You're not trying to hit home runs all the time, and sometimes one of these will blow up into something big but you just don't know what's going to blow. So you need to get more at bats. You're going for decent quality but more quantity. The another thing that I want you to do is continually you read all the marketing blogs. Frat Lisa hour week, it'll help gives you ideas of what's working was changing, what trends that you need to follow and what's going to be the next big thing in the future that you need to be prepared for like can have talked about this in the past voice search is huge leaving be bigger in the next three to five years but are you preparing for if you read all the marketing blogs, you'll know about these trends ahead of time. So that way you don't have to wait to the last minute and then start preparing. The other thing that you should start doing is build a peer group or join a peer group. So there's a lot of different peer groups out there. If you're an entrepreneur, there's visage, there's eeo there's wipe Yo, and even for the marketing school group, we have our, you know hit using the word mastermind I think neil look will come up with a better word in the future, but we have a mastermind it's it's have a live in live events. Come back. We're GONNA have all the people gathered together. Again, we have really smart people that we get to hang out with we have virtual as well and who idea behind this is. That you can expect to know everything just because you're the best market right now things changed. So quickly the platforms are shifting, you know who knows what's going to happen. You have four night fighting these wars against apple right now, and then you have the president might band Tiktok who knows what's GonNa. Happen right the key is you gotta stay ahead and oftentimes you don't know what you don't know and you just surround yourself with people doing amazing things and you are going to be cutting edge because they're going to share with you naturally because people wanna be sharing, they want to be helpful and they also WanNa look smart as well. This really for my, you don't need to do a ton but if you start off with that and combine it with everything else that you're already doing, you're going to be much better off the key is not to also drown yourself. The key is to always experiment learn try new things so that what you know where to focus your attention in the long run? Final thing. I'll say a my side is as a marketer or those of you that our founders that are listening to this I think just really anybody just taking some time out of your week to just blocks and time out and think Neil has talked about in the past I have talked about in the past. How sometimes? At least Fridays, this is only a phone call. I have today you try to keep your calendar empty and that way you can actually have time. You have some space to think about things. So all the information you're taking all the tests that you're running. If you don't take time to actually think and strategize on these, you aren't giving yourself the space to grow for the. Long term you need that thinking Taivon Super Inborn even if you can think for lockout time to think for an hour to two hours that's a good start and then as you get more and more time back, let's say you're hiring more people your team's helping you out. You're delegating things than you can expand that out and maybe make a day.
How Many Marketing Emails Should You Send?
"Super committed to your success online. We've worked with them to a special offer just remarking school listeners. All you have to do is go to dream host dot com slash marking school to learn more and get your website online today. Welcome to another episode of marketing. School. I'm Eric Su I'm Neil and today we're gonNA talk about how many marketing emails should you set? So, how many emails do you send? Right now should week we send we have a digest email. So that's a bunch of different content and then we send a believed to more emails about three emails a week. We're very similar. So we have I send emails, every Tuesday and Saturday, and then I do drip sequence of the drift sequence has six or seven emails but once you're in the drift sequences spread over three days per email, and then once you get the six or seven emails, you just get the two per week. Yeah. But if you think about what Eric and I both do his, we don't send too many emails because we send too many emails you burn your list and the goal for us is we send as much high quality. Content has also instead of sending quantity and then. When we have something to sell will definitely push harder during those times been generally, we try to save our lists and only educate and set of promoting, and then we do our marketing, throw our content versus selling directly through email, and we try to limit it to few times a week I know some people like doing multiple times a day every day it's just too much and drowns people's inboxes. They don't open it, and then you kind of damage your reputation as well. I also think it's our personalities to were a little more prudent when it comes email and we know really. Good. Email marketers that sent a ton. They make a lot of money to make a killing from return investment is Great I. Think the School of we come from is just we want to continue to make long-term deposits to the bank and what we hardly ever withdraw, and so some people will say to you Neil I remember in the past would like Oh. My God neely is like not even using his list the right way or Blah Blah Blah. And you've got US comments people say, yeah, they'll tell me I'm not doing things the right way I don't email enough I don't monetize. And they're right and I'm okay with that. But funny enough the monetization comes back. It's it's the stuff that you don't see. Right it's not like it's not like Oh, here on coming up with a new launch. Here's my new launch. I'm launching a new course I'm like it's Just constant drip of content and Very hardly if people WANNA findings, they'll find it but funny enough it actually has led to more relationships. I would say, for Neil, which led more deals which are worth a lot more correct. It has. Yup. So I mean that the way it's it's look at it this way right if you look at, you know traders on wall. Street, they have a very it's a quarterly focus type of mindset. It's a short term mindset. You look at the Warren Buffett's of the world. It's a long-term mindset, the aim to buy companies and hold them for long term that's what you WANNA. Do you like you're looking you want to have a long-term mindset I think when you? Look at I think the affiliate marketers are really good at testing things but the the way they're driven is very based
Whats the Easiest Way to Scale an Offer to Cold Traffic?
"Called Dream House Dream Hose powers the web with fast websites and superior customer service brought to you by team of web experts or super committed to your success online. We've worked with them to a special offer just remarking school listeners all you have to do is go to dream host dot com slash marking school to learn more and get your website online today. Welcome to another episode of Marketing School, on I'm Eric Su and I'm Neil. Patel and today we're GonNa talk about what's the easiest way to scale an offer to cold traffic? It's all. START I. Russia goes because you've been doing cold traffic really heavily right now with your agency as agency accelerator. Yeah. It's yeah. We'll just call it that. So cool. Once you break down. That, you found to scare offer to cold traffic I think by the way, this offer is more so of a Info, product or coaching program type of thing. So just keep in mind that's what I'm talking about. When I say offer in the scenario, what I've learned is that look there's a lot of people that share numbers we've had SAM. Evans speaking our mastermind does over thirty six, million dollars a year or so there's a lot of great people out there but the problem. With that is these people have established program. So I think the first thing you need to think about when you are trying to scale cold offer is you start baby steps first, right? There's a camp in affiliate were that's as much. Advertising can get as much learnings. I think you're starting out you don't want to lose your shirt what you're trying to do I is you WanNa make sure that your offer make sense okay. So I'M GONNA give a couple of things here so Your offer makes sense. Don't think about putting together the entire program initially think about what the bare minimum you can do. Maybe what you can do is you can push people from facebook or Youtube or whatever what I recommend is focusing on one channel I o let's just say facebook and and push them to a squeeze page or landing page right? You can use a software like unbalanced and you make page drive them they're collect the email. Address have a good bride there. So for example, I might say, Hey, you know for us, we're teaching you how to build a client acquisition system. Right? There's a couple of secrets we have for you. Okay. Just enter your email once they enter their email address then they'll get a video to get a value video for me an inside the valley video right after it says, you can book a phone call that's all you need to do. Right Now what you're trying to do here, this is a higher offer keep in mind this we're talking a couple thousand dollars plus and we're trying to get them to a phone call, right keep it very simple. Keep the funnel don't make it complex right and so what you WanNa do from that point is you just take a couple of phone calls you ask people hey, what are the problems that you're facing right now? What are you looking? For and that will help you continue to refine your off people in the very beginning they think they need to have everything set where you're looking to do. You're looking to continue to innovate and learn on your offer, and then once you know what people's objections are as you're talking to them on the phone, you can refine your messaging on the advertising side right so everything cut a place to each other. So what you WanNa do then is. Once. You know the objections your copy is going to speak to people. So I like thinking about one guy in our our mastermind his name is Kong and here is a company called jump cut and he does really good with advertising. So he says look if you're doing video ads of any type or if you're ready any, add it all you have to hook them in the very beginning so. Look people reading the time. There's if you're running offer especially for a coaching program, you're competing with really good people right you wanNA, Hook people. I. Look at what other people are doing look at what other types of ads hook you and save a bunch of those ads and you're just keeping trying to drive home here. Right now, announcing a lot of different things is you are trying to learn as much as you can. Then you're trying to iterating because a lot of people they'll just copy like for example, you will look at Sam copy funnel, but they don't know that he spent thousands and thousands of dollars, hundreds of thousands if not millions of dollars iterating on his funnel iterating on his. Offer iterating on copy and continually creating new copy new front and offers to his landing page continue rate that way right. So what I'm saying is constantly a work in progress and if you WANNA, make it work, drive them to a simple funnel I, get him on phone calls ask questions to them. This applies for SAS as while you want to. Ask you know be to be asked a lot of questions that will guide higher advertising should look and then guess what it's easy because you're reading people's mind at that point. So know I gave a lot of stuff neil, the clarifying questions on that no I'm going to give you guys a simplest way to skill offer to cold traffic. Don't warm up. The cold traffic verse my methodology is you go educational based content. You send cold traffic to the educational base
Why Your Instagram Account Isn't Generating You Sales
"Committed to your success online. We've worked with them to a special offer just remarking school listeners. All you have to do is go to dream host dot com slash marking school to learn more and get your website online today. Welcome to another episode of Marketing School. I'm Eric. Su and I'm Neil Patel today. We're GONNA talk about why you're instagram account is in entering you any sale. So Neil, how many sales have you gone from INSTAGRAM's probably zero I'm trying to really recall I don't think I've made anything off of inscribe. So the first reason why usually don't generate sales as if you don't try to sell your Park Service, you won't generate any sales I don't ask people to buy from me, and if I did I would generate more sales. No Ma still you never ask you'll never receive and. That's one reason not just instagram. But why a lot of people don't generate sales the other thing too is they don't make their offers relevant to instagram audience like I mainly sell to BB companies. If all selling e commerce goods, it would be way easier to generate sales linked it on the flip side I've generated a ton of income sales from the. Target. Your offerings, maybe instagram isn't the right place is instagram at personal social networking. That's why I love it. I don't really use it to try to generate income from it, but you can. You just got to figure out what products service is right for your audience. Yeah. I think one woman to look at is Vanessa allow. So if you follow her on Instagram I, think it's La US Vanessa L A. U and you'll find that she sells this course called boss Graeme Academy and she integrates everything while everything goes back to that and it goes back to a program signing up for program so she. Sure, get sale sexy shares on her youtube channel as well. So similar to kneel get sales through linked in twitter has done really well for me. Facebook has actually done well for me as well. Youtube has actually done well for me too I'm assuming similar for you. Neil to me I'm like man on my instagram page I'm similar to Neil I, just like re purposing content and just teaching. But like the stuff they do when you look at their stories like these little millimeters, thirty stories, fifty stories today here's a new launch, right here's another lodge sign up for this. Here's a bunch of testimonials unlike. That's too exhausting for me. So I think it works is we aren't doing it because that's not exactly what we are pitching. Neil totally agree with you, and this is like look instagram isn't that hard to monetize. If you look at tight Lopez one of the best tragedies you just go live and then you push your audience to wherever you want and try to get them to buy products or services. So. The way I look at it is just tried the tactics that you already know that we're going live pushing your park services even impose your link url in your bio offering a special discount or promotion look at the proctor services that are appealing to the audience that you have. Make sure you're offering those. Constantly promote on a daily basis. Every time grant Cardona. Has a new fund. He
How to Get More Podcast Listeners
"Welcome to another episode of Marketing School I'm Eric Su. And I'm Neil Patel and today we're GonNa talk about how you can get more podcasts listener. So podcasts are still exploding right now I definitely recommend everyone checkout just Google Edison podcast reporters at annual report that shows you how podcast are continuing to grow interesting enough throughout the spend Amick we actually we almost touch one point three, million in last month I don't know if you saw neil. So we'll do not were growing through this thing which is crazy. So more podcast listeners like kick it off I one thing that you can do. One thing you should do. This is basic. You have to be consistent most people give to easily most people are like after thirty days of doing it or sixty-two, even sixty days of doing it. It's like. Know I'm not getting much not getting much but you gotta keep going as long as you think you are learning as long as you think you getting better just like with the leveling up podcast I wasn't getting anything for the first two years. If you have the right goal in mind that you are here to educate yourself and learn more articulate to a small group of people that will continue to grow don't just come and be like, oh. These people have millions and millions of downloads I'll never be that way come with with that mindset you'll never get there. Yet you know an Eric if you look at his podcast, he did well, because he was consistent on top of that when everything your podcast promoted through all your channels, let people know about it and not just once let them know every single episode whether you want to push your content and do through emails or social channels. Heck wanting that we even do and you can copy. This is every time you're doing a podcast recording, go live on your social channels and that a hub bring more attention to your podcast and actually caused you to get more listeners as well. Yeah. repurposes much as you can kind of doubling down on meals point there's a service called repurpose house of repurpose house dot io you can use them I mean it's like two hundred to five hundred dollars a month but these videos like Neil I were were live right now but these videos can be recorded into small little social pieces and we can push it out in social sometimes. I'd do it, and if you don't have time for that. I recommend using an APP called Shuffle I. Think it's an it's called get shuffle I believe and you can make though transcribed for you and you could share to instagram stories. You can also do the same with overcast. So sometimes, I'll take fifteen minutes or fifteen second segments and I'll I'll push to stories but the point here is You, WanNa make the most of what you have and a lot of people. Now, everyone still at home right now, people are still down to do video interviews and you can just go further with beautyrest. You're finding a time why don't you make the most of it? And then another thing to keep in mind as you're oldies are goodies. So podcasting everyone folks on their latest episodes wanting to know is your old episodes can keep getting traffic that every game traffic google also is ranking podcast episodes end search now. So make sure you're putting them on a website make it easy to find so that way you can get the Seo juice from it, and also when you're listening to podcasts in the stores, don't show your latest ten episodes you're one hundred episodes showcase as many as they allow you to showcase because even the old wounds will still get searched and get traffic. As, well YEP and the other thing too is whatever hosting platform you're using podcast host pushes the spotify push soundcloud, push it to all these other channels because it's free to do it it's not gonNa take you much more effort dealer thing I'll add to that is if you're doing an interview podcast collaborating with people making it easy for them, maybe you give him a little tweet maybe you give them a little social image or whatever it is you decide but oftentimes whenever I do interviews someone and they promote it, it goes way further and the podcast grows a lot faster I found to be really effective.
How to Schedule Your Time More Effectively
"Super committed to your success online. We've worked with them to a special offer just remarking school listeners. All you have to do is go to dream host dot com slash marking school to learn more and get your website online today. Welcome to another episode of Marketing School. I'm Eric Su and I'm Neil Patel and today we're GonNa talk about how to schedule your time more effectively. So I don't have tons of tips on this one. I know air probably does more than me but I'm GonNa give you the two tips that I do and then the rest is all eric. The first is I have assistant that helps me a law you can always hire. A virtual assistant, there's a lot of sites offer that, but that's one way. The other thing that I do is a checklist everything that needed accomplish during that day. Literally I have a checklist for each and every single day and I accomplish it. You don't go to sleep unless you convert your sick you better still combat ship before you go to see and you'll figure out how to get it done and then sometimes like. I want that extra time on. Monday to do x Y and Z, or want to take that vacation while if I had a checklist the next two weeks, which do because they start creating bands. Okay. If I want that vacation that time off I need to go and complete. Things. All those checklists of coming weeks. If we're GONNA, take that time off, and that's my way of just getting the most out of my time. The funny thing is even when you take the time off, you still have a new checklist. So we're. On vacation onboard. My wife loves sending places I and stuff like that, and I don't care for the sending places some psycho. Yeah you go on the beach and do what everyone and I'M GONNA. Go critic neutral rethink more work than. So similar I used to have a really long list as an early my career really long list of things I. Remember watching this video is like you know a lot of people have a lot of these TD's right STD's can mean different things but in this case is has shit to do so you don't WanNa do that 'cause the problem is if you do that, you don't have any priorities and so what I learned over the years this is very similar to kneel as well. I, have a checklist right in fact now have physical. A physical checklist. Now, where I write things usually I try to keep it to three main things i. get those things done like it's a good day. So that's up what I do and in front of me I, have my top goal for the year and I tried to center everything I do around those my checklist based on those. So I don't try to do all these other things because otherwise I'm like I really work on too many things and if I try to add all these, here's this other. Here's is like I'm always bringing. Neil are talking about these ideas all the time Oh what do you think about this? What do you think about this but that's too much. You have to be able to focus otherwise it gets crazy. So that's one piece I do definitely recommend in EA I actually use a service called belay solutions recommended by our mutual friend said I got this great year by the way most as don't work well with me I think difficult to work with but I remember that time we interviewed a all prisons. Amazing. You should hire them I'm like, no, thank you too expensive. Do you remember that? As like two years ago you're like I read this EA. They're awesome at. Yeah. Yeah. Yeah. I, was like one thank you. Two hundred grand super expensive and like no thank you. Don't, but it doesn't have to cost a lot of money to do the stuff that Eric and I are talking about even with the h you can get someone to help you out for like I. Kid you not like a few hundred bucks a month virtually. So there's couple services there's one called Shepherd support, shepherd, DOT com. So type in that and you can get they actually have a really. Good vetting process for Filipino, Vase and some people might complain about that. But there are some really good ones bolaise a little more expensive I think it goes up to forty or fifty bucks an hour but my ea comes military background. So she could take the heat when I bring the heat boom boom boom boom and she's like, yeah, give me more give me more. She gets stronger from it. Unlike, yes, exactly what I need. So you gotta think about your personality, they will help block time off for you. I think I still use my scheduling links. So you schedule once I don't know if you do this the old but I, think there's a season for things right there seasons where you try to keep your calendar completely empty and their seasons words like scheduled like crazy. So for me right? Now a Mondays, all my one on ones. All of I have themes, all ones, autism meetings those are Monday Tuesdays and Wednesdays are more free for Friday's like this. I have no meetings. The only meetings I do are what Neil like this fighters are all for strategic thinking time blocked out. So I can I have the space to think about things Neil how do you do you do know meetings right? Eddie meetings but not that many period like I just cut back on the meetings altogether and I realized like meetings are inefficient. Yeah. I just call I need something. Yeah. I'll be the first to say, yes, he does that the other thing too is instead of doing like forty five minute meetings thirty minute means cut it to fifteen minutes US county or whatever make default your fifteen minutes 'cause usually you'll find that you can fill that time quickly you drag it out to thirty and it's just like people start it's called
The Right Way (and the Wrong Way) to Ask for Reviews
"Welcome to another episode of Marketing School I'm Eric Su and I'm Neil Patel and today we're GonNa talk about the right way and the wrong way to ask for reviews. But first we're talking about asking for us what kind of websites are we referring to I'm assuming we're talking about YELP G to Capterra decides the websites. Well. First off it just hit me I. Think we're almost four years into this podcast. We are. Oh, we're almost at fifteen hundred. We are four years into it as of this recording. Right it's crazy. Thinking about that. All right. So the reason reviews are important is If you do reviews happy for your anniversary Yay. If you get reviews. See back in the day when Amazon was I doing e commerce people buying products on Amazon and then Jeff Basil's was like Yeah I want to let people review them why you WanNa let them review it. He's like whatever Chris the best experience is what's going to help me win in the long run. And that was right and then reviews weren't just used for e contract started being used for to be services software literally anything that you can think of. and. The reviews are effective is look as humans. We all make mistakes aren't perfect but ones if you when you spend your dollar or your pound or your ruby or whatever currency using. If you can make sure you're getting what you want, and that's what reviews do. They don't guarantee that you're getting what you spend your money on, but it increases the chances that you're getting what you want when you spend your money. Yup I'm just GonNa give some real life examples where I just remember I got a good experience or a bad experience I. Remember one time post made. Using deliver rouw whatever door dash, wherever you dear food deliver UBEREATS, whatever. So Post mates delivered something to me and the guy sent me this really long text afterwards like you know gas is really expensive and it's really hard to drive to you and all that and he's like, give me this entire story. I really appreciate if you leave a five star review and also give me a tip as well. It looked like it was a can message and it just was not a good experience. Afterwards, that is a wrong way. DASS reviews a right way I remember afterwards I bought a product and then there was a card it only asked for review but gave me something else as well. So it sort of is me to write through and say, Hey, no pressure at all. But if you leave a review, it'd be. Really. Helpful for us and just please be honest and also by the way, here's another bonus for you. So they didn't need to do that and it was really optional and they kept it lighthearted that actually may be wanting to do it because if you look at whatever have online yelp or whatever. I, usually don't write reviews but if I'm compelled to do it because I felt incentivize do it in essence is. Getting at is the right way is to help people and do what's best for them. You can always do the soft ass but the wrong way is bribery and saying, write a good review and I'll give you this and you see some companies doing that it's just not genuine and don't look at reviews as off I get more five star reviews than people are going to buy from me well, if you're faking. The reviews in your incentivizing people in the wrong way, what's going to happen is you'll get the high reviews temporarily but then event, you'll keep getting negative views as well or you want people to just leave real reviews and when the leave bad reviews figure out how you can improve your parked or experience or your service. So that way in the future people nationally way better reviews which will naturally increase your sales. You might as well ask for the real feedback can you give me some honest feedback whether it's to stars four stars, five stars whatever because it helps make you better what I found from one of my friends restaurants is that they're yelp just started exploiting with reviews because they just kept getting better and better and they kept driving an amazing experience. The food was amazing. Experience was amazing. Amazing to be there and boom. It was four and a half stars and hundreds of reviews right if you can do that cut into what Neil was saying earlier with Jeff, bezos obsess over the customer and you drive a good experience you're for sure gonNA. Get Good Reviews
Why SEO is Still Our #1 Marketing Strategy in 2020
"Super committed to your success online. We've worked with them to a special offer just remarking school listeners. All you have to do is go to dream host dot com slash marking school to learn more and get your website online today. Welcome to another episode of Marketing School I'm Eric. Su and I'm Neil Patel and today we're GONNA. Talk about why Seo is still our number one marketing strategy in two thousand twenty. So meal how long have you been doing Seo for? Too Long I don't even know how long maybe sixteen to eighteen years somewhere around that range of guessing sixteen to eighteen years. Okay. So for me, it's probably coming up on ten years or so. So I'll answer question afterwards wide you still like Seo wise it still your number one strategy although s does take effort cost more than it used to write you could get rankings with very little effort or very little human capital. So in essence you're still spending money because it's time. In the long run, it's still one of the cheapest tropics that I found. It's consistent and whether you have a good month that business or badminton business, you afford keep getting that traffic see like when things like Kobe hit a lot of people had a turn paid ads because even though as we're making money. Just if not everyone's buying or things go wrong you gotta save cash wherever you can. Seo You don't have to turn it off. You can pause your campaigns, but you're still getting that traffic and that's a beautiful part. I think the reason why it's still mine number one marketing strategy is because I think in the early days of my career I wanted the newest tactics I wanted to move very quickly. Go go go and then I realized that what I'm really good at is the long term stuff I I realized that when you have a long term outlook on things you look at Warren Buffett is just they like to buy and hold things typically you're not buying stock to sell. So the way I look at s Yo single rains a good example of this when I first. Came into the company, we're getting like two to three thousand visits month. Now we're we're getting decent traffic upwards of about three, hundred thousand or so Neil. Neil gets couple million, right but I think the point I'm trying to make it compounds and it is the gift that keeps on giving yes. You have to continue to feed the beast, but it's cost efficient, and once you have that foundation that bedrock you can start to build out the other channels but you build around that. So I. Just look at it as business investment not so much as just a marketing strategy. Look at the end of the day, as long as you can end up. Providing a ton of value, you'll get the traffic and when times are tough, you can pause things. Things is. You still have your Seo if you don't have as many people working on or you're not producing as much contact, you'll still get the traffic again I don't know any other channel that's like a social media's quick bursts Seo. You can sustain it. You don't get that quick bursts at the beginning, but long instead he really or slow. Really does win the race in paid. You spend, you get the trap you saw up spending, you get less traffic or pretty much no traffic when it comes to paid net paid convert better but you gotta keep paying for it and I don't know of any other topics out there other than SEO that keeps producing constant quality traffic that drive conversions, and it has the highest Roi from anything else that I've ever passed it. I think some of the. Smartest entrepreneurs I know I speak for you to kneel. It's they understand not only just business, but they understand as he even if you get a cursory understanding of SEO, you have an unfair advantage I think they said Microsoft said as is GonNa. Be One of the top skills if not be top skills in demand in the next ten years or so search will always be there as long as people are looking for things search will be there S. You will always be there and so the other thing with Seo is think about it this way, there's an arbitrage opportunity with. So once you start to build up a good domain authority, you can use a draft you can use sem rush whatever uber suggests you. You have a certain score. Your site is seen as an authority and there's other sites out there were previously they might have been like might have just sold education products and now they've become. Affiliate blogs right and you start to rain for whatever in that Niche whatever you publish tends to rake, and so you have an opportunity to
How to 10x Conversions on Your Order Form
"Super committed to your success online. We've worked with them to a special offer just remarking school listeners. All you have to do is go to dream host dot com slash marking school to learn more and get your website online today. Welcome to another episode of Marketing School. I'm Eric Su and I'm Neil Patel and today or go to talk about how to ten x conversions on your order form. So what do we mean by order for him first and foremost Neil order form sting bite your checkout process whether you're selling ecommerce products or even assassin description it doesn't matter what you're selling your order form isn't where someone Azam's their car or picks a plan if you're in software it's more. So they're on the page where they're putting in their credit card details that paid they're clicking charge me or start my free trial or that page when they're cooking on complete order a complete checkout whatever it may be that's. What we mean by order form. So the first recommendation I have for you, I had a guy on the podcast last week. His name is guy has is his guy. He runs a company called Intel Mayes and he was just telling me across his platform, their personalization platform. They do a lot more than that but overall forty, six percent lift in conversions and what they do. For example, let's say you're trying to buy a dress and Yulon order form. So for example, let's Neil. Nine both women. All right. Maybe I'm Chinese and they think I like red dresses or whatever I just making things up right now but the keeping this at your persona and they'll be like, hey, that. Just looks really good on you or maybe that just looks beautiful on your right little language like that I'm making it super simple right now but they can hyper optimized for each person. The key takeaway here's you need US televised. That's an extreme example where if you have a lot of money you spend on that but if you're able to personalise on the order form, you are able to lift conversions even a little bit. I'm just giving an extreme example and then the other thing you can do all the little small tweaks from testimonials to having logos to testing the copy like start my free trial or anything benefit based like if I sell a premium version uber suggests. I. May End up trying out call to actions I get started or more. So related to the product like grow my traffic or boost my rankings, things like that. So little tweaks what you'll end up finding as they can really drastically make a big difference in your conversions if you add them up and those on the free trial badges, money back guarantee badges if you add a lot of them up and you can check out just look at the big companies that have checkout pages or order forms look at some of the things that they include you get ideas from there. You can also get a lot of ideas from conversion accelerate the excel dot com as well as conversion rate experts. And one other thing you can do, you can use a tool like often monster you can put an exit pop up on the order form page. So if they're about to abandoned while you might as well try to pick that abandoned up because they're about to leave. So simple enough to do one key thing is I think with a lot of pages you start to see a lot of bloat on one sites 'cause you're listening. To this podcast, we're always talking about new tools and a lot of these tools require you to add pixels of the site but that bogs down you want to make sure your checkout page is not bogging people down as if it's really slow as bad experience for people, they are gonNA leave just because you have all the bells and whistles it's good for you but not necessarily good for conversions at the end of the day. And look at your competitor is the ones that are also begging that'll give ideas of what's working for them on their order foams. Well, yeah. Just to go a little deeper on the conversion xl recommendation for Neil. So they actually have a lot of examples of order
Whats Working Right Now with YouTube SEO
"Super committed to your success online. We've worked with them to a special offer just remarking school listeners. All you have to do is go to dream host dot com slash marking school to learn more and get your website online today. Welcome to another episode of Marketing School I'm Eric Su and I'm Neil Patel and today we are going to talk about what is working right now with Youtube. Seo. So just F- I just reminded for everyone youtube is still the second largest search engine in the world. Again, it's owned by Google. So Neil, what is working right now 'cause with Youtube you've got what about seven hundred thousand subscribers right now. The biggest thing that I found that works with Youtube. Seo like everyone talks about the key words you need to put the keywords in your title you need have attractive thumbnails for CTR's, and that's all the stuff that everyone's doing. It's just like traditional Seo right you know this better than anyone else everyone can modify their Meta tags everyone can create content that's ten minutes long or everyone can write two, thousand, four blog posts but the big trick that I found that really boost your ranking see youtube opposite attritional Google. Seo which traditional Google, CIO, slow, and steady wins the race in Youtube, Seo whoever does really well in the first twenty, four hours of the video being released tends to win the race and you can get your rank is literally the day you pop up the video doesn't have to take months even for competitive terms, it literally be days. The real question is, how hard can you push the video in the first twenty four hours and what I mean by that is, can you do email blasts, push notification blasts and? FACEBOOK MESSENGER blasts, text blasts, anything. You can't get views in the first twenty, four hours. If you get a lot of traction in those views watched the video, they watch other videos on Youtube Bay comment because they liked the video will find is the video starts ranking really high. Yeah. If you think about it I, mean these social media tools are all created by human beings. Right. How do these algorithms work? If you think about Lincoln if I post something Lincoln or someone's share something with me, they're always sharing with. The bunch of people want a bunch of people to like it. They want a bunch of your comment. They want a ton of engagement initially, right? That's what these algorithms looking for. They're looking for the initial rush. So you're lucky enough you're fortunate enough to have audiences across the MLS. If you have push notifications to Neil's point earlier, that's good for you. Now here's the flipside tonight. Love you might be saying, well, what have we don't have an audience while I just spoke to a guy yesterday new you should definitely check. Out This podcast I think you would enjoy it. My spoke to a guy named George Gammon very successful entrepreneur was doing like twenty four million bucks a year in the retired bought of a bunch of real estate and now moved Medellin Colombia. Now in St Bart's but points this he does a really good job of teaching macroeconomics and Learning Economics in college all I did was I went to distinct called the ECON- tutor and he just gave the answers and we all copy the answers and we went into class and We all got a beep is hilarious. My point is I didn't understand much about economics, and then now I'm realizing the current climate, you have to have a really strong understanding of macroeconomic. So this guy went, he's youtube channel. This guy's audience at all from two hundred subscribers is at one, hundred, sixty, five, thousand subscribers now he did it all organically why is he so successful? It's because his level of content nobody's doing anything like that right now nobody's breaking down macroeconomic and making it super simple. It's always like three. Simple steps, right. That's what he does is topics are really good. It's not like he has amazing headlines All the time, and then I found out from yesterday he's like, yeah, I spent about twelve hours on each food. I'm not saying you need to spend twelve hours on each video but the level of your content if you can touch upon things that are hot and explained in a simple way, it becomes very easy to share I learned of him to Robert Q sake the guy that wrote rich Dad Poor Dad. and. Boom Robert Gates money channel boom thirty five thousand subscribers instantly, right. So point is if you don't have an audience, yes, you might have to slog it out a little bit what look this guy went from two hundred to one
Why You Need to Optimize Your Content for Search Intent
"Welcome to another episode of Marketing School I'm Eric Su and I'm Neil Patel and today we're GonNa talk about why you should optimize your content I search intent. What do we mean my search intent Neil So when people search for something a lot of times there's intent behind and what we mean by intent is i. Someone could be looking to buy a laptop fixed their phone. Those are all intent base searches. You don't want content that just ranks out there on. Google. For random things that could just be information all that don't have any intent behind because the moment you lack in tat, you'll see tons of traffic that don't convert into leads sales or anything like that. Yeah. So if you think about it, let's just take our agency websites as an example. So you know at the higher end of the funnel, what we're basically teaching people right like Oh. What is a marketing funnel? What is digital marketing? What is SEO, and we might bring in a lot of traffic from the top of the funnel but the intent there is people are just trying to learn they're trying to educate themselves. They're not necessarily looking to take action. Now, maybe closer to the, you have top of the funnel of middle of the funnel, and then you have bottom of the funnel bottom of the funnel might be taught. Digital Marketing Agency right in that scenario that person's probably looking for top digital marketing agency they want to take an action. Right. They're doing research probably further in the research versus like another query or if you think about ECOMMERCE I, might be looking for you know instead of saying what are the best basketball shoes I might be looking for top reviewed basketball shoes. So the intent there is different. So you got to think about like if you're creating content you create for top of the funnel but you got to think about the whole enchilada and think about how things flow. So you can drive more conversions that will affect your bottom line. And from all types of different keywords that you can go after ones that have by related words in there like by or cheap or affordable, or discounts or coupons, they tend to come while the other types of keywords that convert while is comparison keywords like male versus convert kit, right so people are looking at brand names, and if you have content that describes the differences, there's a lot of intent there and you could potentially get sign ups as well. So when you're doing your cured research, don't just look for what has a lot of traffic look for Cubans. Have High CBC because WanNa have high CBC, tend to convert more visitors into buyers and also look for keywords that are. Very specific when it comes to evaluating a proctor service or buying like mentioned top X Y and Z or X. Y and Z, brand name review right or competitor one against competitor to those are all examples of tears that have high intent and when you look at these keywords whether it's top of funnel middle, center or bottom on all and I know I've been focusing more on bottom of funnel. You need to make sure that your content goes over all those things like it's reviews you better have a lot of reviews from other people whether it's video tax. If it's brand comparisons, you better have a table the outlines what is your brand offers competitors and white people should choose you. The final thing I'll add for my side is used tools like uber suggest, and you can basically look at what keywords your competitors are optimizing for. The other thing I'll do too is I think over suggests can do this as well. You look they're paid ads, what they're bidding on. Okay. So youtubers digest and look at what they're actually bidding on because what they're bidding on historically does keyword probably convert. Well, if they don't have a high volume and they keep bidding on it over extended time period that means it's probably working or they're stupid which I. Guess You shouldn't be looking at your competitive stupid. But assumed that they're not stupid or I assume that they're not gonNA, burn the money in it not worth, right? Yeah. Then that's your research right there. You don't need to try to figure everything out from scratch
5 Reasons Why Your YouTube Ads Arent Converting
"Committed to your success online. We've worked with them to a special offer just remarking school listeners. All you have to do is go to dream host dot com slash marking school to learn more and get your website online today. Welcome to another episode of Marketing School. I'm Eric Zoo and I'm Neil Patel and today we're GonNa talk about five reasons why your youtube ads are not converting. So I guess I can start I but we should talk about the potential of Youtube ads i. a lot of people are using facebook right now and in my mind facebook ads are simpler to get started youtube ads are harder to get started but they are in essence more scalable because you could turn it off and on. And you can jack up the budget quickly facebook you can't just say I, WanNa ten X, my budget the next day. So Youtube has a lot of potential. It is the second largest search engine in the world. The first thing I'll say is when people are making their youtube ads, they're not thinking about their hook. So the hook is to pattern interrupt. Imagine someone's trying to watch a video right now but if you get interrupt them and stop them from what they're doing, you've got. something. Great. Right. So you've gotta constantly think about how can you create a great hook and will stop them and then you can jump into whatever it is that you're offering and then get them to click and take the next action. So the hook is the first thing I'll say the other thing to keep in mind when you're running youtube ads and this is a really easy way to get out to convert better most people look at cold chopping and trying to drive him through. Wanting to attest how is remark, your traffic everyone who visits checkout page by page but doesn't by Schulman video of what it's like to be a customer use the opposite pitch. If you're pitching your website was logical use emotional pitch in the video emotional on your website use a logical pitch within the video you're doing the opposite and in general, you'll see a lot of sales from that out of all the ad types that I've tested on Youtube that tends to produce the most Roi. All right number three is kind of similar to what else saying with the hook. That's not just because you create one good hook it might go away in two weeks. Three weeks you have to keep going on the hooks. So you have to keep experimenting if you open facebook Ad Library and on talking about facebook right now. But if you look what we're also Brunson's doing or you can use a tool like beat to see how people are running on Google display or youtube, you can actually see he's cranking out so much new creative all the time. The creative is huge so just because you're done. With one, you have to continue to have a process to experiment more otherwise people get blindness to get sick of your ads quickly, and you have to constantly innovate on that the greatest most important thing, and obviously we're taught to Badger No. So keep experimenting with crafts and then number four on my an. If you'RE GONNA running youtube ads, you'll also find a lot of industries you won't be able to run ads to what I would recommend doing is collect emails from Youtube. It's a really effective approach. I'm not talking about the Webinar stuff I'm talking about straight up, you can collect emails within your youtube. It's high converting, and then from there, you can sell them over email or webinars. All right. Last one from my side is check out the book breakthrough advertising. You can actually buy it for about one hundred, twenty, five dollars online right now someone has the rights to that I was talking to Craig clements the other day and he was like, yeah, some about. The rights that so get that book breakthrough advertising. There's a framework within that book. When you think about the customer journey, there are five things that happen people are unaware initially, and then they become problem aware and then they become aware of your solution and then they become aware of the deal you house. So Unaware Promo where solution where your solution aware and. Then the deal and we actually got this from a digital marketer use that
Why You Shouldn't Create Content Daily (Unless It Meets This)
"Committed to your success online. We've worked with them to a special offer just remarking school listeners. All you have to do is go to dream host dot com slash marking school to learn more and get your website online today. Welcome to another episode of Marketing School I'm Eric Su and I'm Neil Patel and today we're GonNa talk about why you should not create content daily unless it meets this. What is this? So the big thing that most people don't know about content is all the algorithms froth social media like. To instagram. It actually hurts you to create content that people don't like because if you keep pushing content into your feeds that no one is engaging with, it tells these platforms at your content. Sucks. Your father's don't like it. So then when you push out more content, even if it's good the likelihood of them, seeing it as slim to none because of algorithms are to not her stuff to them 'cause they've already told him that they're not interested and the same goes with Seo. A TON OF MEDIOCRE CONTENT Than Google is not gonNA, WanNa, rank it because there's so many blogs out over a billion they might as well ranked the stuff people wanna read. On your end unless you can produce high quality content, don't push it on a daily basis focus on the quality over quantity. Yeah I think directionally I I agree with that. I think what I found interesting recently looking at I think it was Gary v that said this Gary cranks out a ton of content I. think there's different. Comparisons I think when you look at a a long form blog like back link. Oh, for example, that's like quality. You've got to be very deliberate with it. There's a lot of data that goes into it long form again and takes probably weeks or even months to pump out a really great piece. When I think about social media, this assumes that you've established a foothold of decent quality content with one channel I. Then you're starting to expand I think you can start to think about expanding more because I think about social media, you don't necessarily need to have the highest caliber of context feeds are just going all the time. So you're better off throwing more at bats and seeing what sticks and that's kind of the Gary v model he he's actually mentioned that you go for decent quality high output, and again, if you're like a back link, super high quality, super well-researched, you spend more time you're more deliberate. there. So I think it just depends on what you're doing. Exactly. So I think again what I think about US repurposing, for example, this recording that we're doing right now we're we're live right now these videos are gonna be chopped up with throw onto repurpose house we use repurpose house dot io, and then there'd be decent chunks right decent quality, and then they're gonNA find a timestamps interesting hours it throw them up on on instagram or TV or youtube or twitter whatever probably not twitch what Tiktok for example and sometimes like the ones that I don't expect to take off off. So you never really know. One, the keep in mind I. Think Eric are premature saying the same thing just in different ways. If you write a really long blog plus a back link or even sometimes do Neil. PATEL DOT COM there's still no guarantee that I succeed is still as a hit or miss approach even content marketing with social media if you spend a lot of time on a video. It doesn't mean it's GonNa necessarily do well or image or anything like that. So in general when you're doing content. You WanNa, end up, putting premium content that you genuine think people will like when I say, `do put out crap content every day some people just want to. Take a random pitcher being like this looks cool. Here's a cloud. Right? If you're content has no purpose, you're not gonNA get much engagement. Don't put it out see with Gary v Yes he's putting out a ton of content, but overall, the quality is good and what I mean quality I'm not talking about use a professional it could just be his phone. When I mean the quality is good in which He's helping people he's providing value with his content. If you listen to something, it may motivate you it may inspire you. It may teach you something new same with air content. So if you have purpose behind it, the general rule of thumb is as can be valuable to someone whether you created in one minute or you spent a month and whether you spend one minute on something or a month, they're still no guarantee of success and that's why a lot of us do crank out a lot of content including me and Eric but
"marketing school" Discussed on Marketing School
"If you're not asking questions if you're not getting feedback, you can't get better right. This is why I think it's good that Neil. Night we both like the negative feedback more than a positive. We don't really get much from the positive. I think that's Fairly rare because a lot of people need positive reinforcement, but that's just how we are and you know there's some really good stuff in the survey that we got. So Neil you WANNA start. Yes. So learned quite a bit I'm looking at this for the very first time and I'm seeing summaries like one thing those really interesting that stuff out on me because we run paid ads every once in a while. And one of the questions is how old are you and a good portion of our audience roughly forty plus percent are over the age of forty six and I know my team loves running ads to the group around twenty five to forty, which based on the podcast is roughly fifty percent chunk of the audience that still you know the older demographic has a lot of money A. Lot of them have done business are established in their career than they can probably spend more than the younger audience that was really interesting to me. The other thing to note too is there's a lot more CEO's listener podcast and marketers, and that'll probably tell us all right when we're giving tactics, how do we make actionable for people who don't know how to code who are the ones? In the day to day or don't have forty hours a week to spend on marketing. Yeah I mean there's a couple things here that somewhere expected right. So we say you know in terms of the world of business what's your favorite topic? So fifty one percent of people pick marketing, but twenty, one percent pick entrepreneurship and eighteen percent pick strategy. So now we have an indication that, hey, maybe we can talk a little more about entrepreneurship and strategy 'cause most of the time we're talking about marketing maybe a little bit business. That's one thing. The second thing is we. got a little more specific like, Hey, like in the world of marketing, what is your favorite topic? So this is no surprise thirty, four percent of people say Seo and then forty four percent say they actually said Konta marketings about seventy percent or so I guess it makes sense 'cause Neil Ni- for what for for better or worse by the way this happened again Neil when I was at a dinner last week I was like Seo is like, Yeah Eric's the SEO. It's just like. That's what we're known for. One more thing before I kick back to you neil is we ask a product market fit question. So this comes from attack world, but we want to know if we have, we haven't fit with our audience where it's like they can't live without the podcast. So we we basically asked this question. What would you feel if marketing school no longer existed so sixty six percent of people said they would feel very disappointed and then twenty four percent would be somewhat disappointed what you're looking for here and then. Nine percent said not disappointed by what you're looking for here is that the very disappointed number that should be above forty percent in December actually came from from I think it was Sean Ellis that came up with this, but a lot of people started using it and I think it's good to know that were above forty percent because if not that we know we have some serious problems that we have a lot to improve on. So it's good this question every year to kind of see where you're at with your audience Neil. The. Other thing by serving, you can improve the experience because you can give people what they want it really is that simple like as eric mention. When we surveyed to answer, find out what they want from us of course, mention Seo. But they also mentioned email marketing, which is really high up content marketing had the same boats as SEO conversion rate optimization was number four, and it was pretty good. Almost half the votes is seo email marketing was roughly half there as well. So it just shows you what you think. Your audience wants what you think they're looking for may not really be at and if you can. Really give a talk by understanding all these things are going to be in a much better position. So just assume you know everything about your audience because audience is probably not GonNa be you and it changes over time too. So even if you survey them, you got all this feedback you need to do what Eric is concentrating, what we're doing on my end as well in which you always want to survey because things change over time as a change one adapt to them. So. Working towards wrapping up on my side we did ask this question probably should ask this earlier because we do the survey, but we don't think we asked this question with specific answers in the past but how could markings goal improve for you? So you think about your product or your service could improve, and then you might have some options for them or you give him a form field other please specify. So what's fascinating is twenty seven percent of people actually not that fascinating twenty, eight percent of people said. They want more topic specific episodes. So US covering could be seo email marketing whatever. But maybe we seem a week maybe three or five episodes. It centers around one topic that could be interesting. Twelve percent of people bring guests on. Interestingly enough we are bringing guest on. You know we're going to have that many slots. But if you do if you're interested in being a marketing school gassed, you can go to marketing school the slash guests just a heads up to you that we only have a couple slots and there. Is a fee tied to it as well, and then the final thing I'll say on this one is eighteen percent of people would prefer longer episodes. That's interesting feedback I. Don't think we're necessarily GONNA do it because I think this format has worked while for us. You know obviously, we can debate on it and then two more things from side. This is interesting if we were to put some of the show or bonus episodes into a paid subscription format, would you pay for it? Right? Seventy percent of people said maybe. To me means a note I think we have to make irresistible offer but twenty percent said no, and then it wasn't like. Yeah let's do it. Right was crazy but here's the other thing. This is what else talking with you about Neil how interested would you be a weekly market or newsletter keep featuring marketing analysis and strategies you got sixty three percent of people are saying very interested thirty, six percent of people saying somewhat interested. So that covers one hundred percent zero percent of people said not interested at all Neil. Yeah I. I don't have anything else to add in which just do these surveys learn from them. You can Jackson the questions that were asked me in adjustment to your business or use them straight up the same way and see what your audience and users telling a gesture product your service, your website to match their expectations in you'll have a bigger business. And always at the very guys always ask us questions is there anything else you'd like to add keep it open and then you'll get some gold that comes from that and what you're looking for their as you're looking for signal, there's GonNa be a lot of noise but the things that keep popping up that signal that you should probably consider talking about and then. Go from there. So guys, that is it for today let us know by the way. Let us know by texting us what you like to see us do how you like to see US improve and text us three, one Oh, three, four, nine, three, seven, eight, five, again it's three one. Oh, three, four, nine, three, seven, eight, five. All right. See You guys tomorrow. We appreciate you joining us for this session of Marketing School. Be Sure to rate review and subscribe to the show and visit marketing school dot io for more resources based on today's topic as well as access to more episodes that will help you buy true marketing success. That's marketing school dot io until next time class dismissed..
"marketing school" Discussed on Marketing School
"Welcome to another episode of Marketing School I'm Eric Su and I'm Neil and today we are going to talk about what you should copy from Neil Patel in business. So this episode is going to be fun for Neil especially because he does have to do anything because I am going to be the one neil and I have we've known each other for was it eight years now nine years breath I think we've known to the for at least ten years. And I don't think. So because I twenty five or twenty, six years twenty, five years old. So it's been nine years nine years. All right. One ten at so fast I feel like it's just yesterday where else reading Neal's old blog quick sprout and you just write things that I sometimes I would understand and I would email him he would actually respond and I'm like is this guy respond to me so now I wanna take advantage and so I kept telling him and eventually he's like delicious get on the phone and we Talked for like twenty minutes or so and that's how our friendship started. You know and eventually that led to US meeting at Taco Bell in Orange County and it was blooming friendship from the last nine years or so really love what's meal has done. I mean he's always supported me he's tried to help as much as I can but I'M GONNA share a couple of things that I've. Observed over the years that I think that are worth copying. So the number one thing that you should copy from neal is his fast execution. So you know meal, we'll be the first ones to say that were not the best marketers in the world. I think at a certain point, there are going to be people that will overtake you but in terms of execution Neil and I might. Talk on the phone and the next day or two maybe the next five ten minutes he's already on he has his team on it. So I might say, Hey, this optimization, the numbers are really good. He's on it right? He's not afraid to jump on quickly and he's not afraid to test these things. Especially, if you give him numbers, she's going to test if you just come up with. Conjecture without much to back it up, probably not going to test it but fast execution I think Neil probably is one of the fastest executor's the I know. So I think that's really important. It's just getting things done iterating quickly and a lot of people are unable to. So that's the first thing. The second thing I've noticed with meal over the last nine years is that he's not gonNA wait to set up a call. He's just going to call you. So if he wants to get something done, he's GonNa call you just because it's faster that way and that actually ties when fast execution I, actually most people go ask you and then there's like they're scheduling. And everything and then just there's all this back and forth with meal. Here's picks up the phone and he goes and jeeze users like, Hey, what's this person's number or just call me straight up doesn't matter what time it is and we'll just talk. So I think that's important as well. The ties fast execution. The third thing is if you think about a lot of. Whatever's being created around you. It's really iterations. It's a lot of things are not that much innovative. It's people building on the shoulders of giants, right? So you don't necessarily need come up with something from scratch, and the thing here is that you don't necessarily need to reinvent the wheel. Neil doesn't need to reinvent the wheel bought Uber suggests and he just made it better. He iterative on it. There's a lot of things that. He's done where he didn't necessarily come up with something from scratch and some he is but a lot of the things is just hey, who's doing something interesting how can I tweet and how can I make it better and boom? You know he executes on that quickly. So that's the third day. The fourth thing is meals zigzag other people's zagging some things might not necessarily work workout, but he's GonNa try it. So for example, some. Tests that he runs like let's say he ran instagram test and his instagram just really quickly or sometimes you might test something where he's for a period of time he was bragging paid on facebook to get more likes and that worked out initially. But long-term that didn't work out but he was willing to do that. Right is willing to take shots at other people aren't willing to take and you have to be willing to that. If you ought to be good at business industry forcing and we're working towards the fifth thing over here is that kneeled as pretty good job of ignoring the noise so good in fact that he just does whatever he does and he's GonNa Learn from other people but he has learned to tune in the signal that he gets from other people is from other people that are extremely successful. So for him, it's not so much about. Reading as much as it is to talking to other people that are very successful business, right? That's all he pays attention to. If he's he's good numbers boom, he's going to do it sixteen. This is important. I think the counterexample Neil will cut things quickly you'll give quickly. So if a person doesn't work out, he's got to cut them quickly. He's also going to give up quickly test doesn't work to boom I tried it. Didn't work is very fast at cutting whether it's projects whether it's people and then the final thing I'll say is I think over the last nine years, I've learned this about Neil meals actually evolved before I would argue meal feel free to push back on this. You were not willing as much to pay the big bucks for our senior talent. I think that's changed in recent years you are willing to shell out the big box. And you're willing to get other way now I think it wasn't like that before a correct. That is correct. Yeah. All right. Final thing from my side is meal has learned to not try to do everything is learned to focus on what he's world at. In fact, he's team has even told him to you know he just focuses on bringing traffic and that's what he's world-class at. So he'll do want to add anything else before. I close out now that's it. Thank you in words. Yeah. Thank you. So that is it for today guys go school I o slash live. That's L I v E to learn about our virtual and live events. There's something for everybody go check it out fill an application if it looks like it's good fit neil night we might even give a call as well. So that is it for today and we will see you tomorrow. We appreciate you joining us for this session of Marketing School be sure rate review and subscribe to the show and visit marketing school dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success tax marketing school dot io until next time class dismissed..
Why You Should Diversify Your Revenue
"Super committed to your success online. We've worked with them to a special offer just remarking school listeners. All you have to do is go to dream host dot com slash marking school to learn more and get your website online today. Welcome to another episode of Marketing School I'm Eric Su and I'm Neil Patel and today we are going to talk about why you should diversify your revenue. So let's think about this the when you first started your first business acs right or when you started selling CD's how did you think about your different revenue sources and when did you think about diversify? Let's start there. I didn't think of different revenue sources at that young of an age. But what I realize is just having all your revenue coming from one thing especially when it seasonal or could go up or down or you may have one or two hours whatever the reason may be is your income can get hit really quickly, and for that reason, you should diversify your revenue stream and even if you're an agency like. Mine or Eric's make Eric you have agency what services do you provide? Let's say paid media there's SEO conversion optimization etcetera. And do you have clients who pay you for all of those services though it's diversified? So yeah, there's a chunk that goes let's say fifty sixty percent goes to pay maybe another twenty percent thirty percent goes Seo and the rest is miscellaneous. Exactly. So even in your business, you can have multiple revenue streams like if you're legalzoom, you can charge people for setting up their corporation. You could also charge them for renewing their corporation. You could also charge them for adjusting the corporation or dissolving any corporation. You can also charge them for getting your website up because once you set up your company domain name a website, there's many different revenue opportunities, and that's how you should think about your business once you start generating some income, I do think would choose to hear your thoughts on this. Eric. But I don't think you should versa your revenue stream. If you're making very little to no money, you just need to get going with something. Yeah a mutual friend of ours Andrew Wilkinson runs tiny capital. Now, he actually started with an agency Meta lab and we talked about this on the leveling podcast a couple of weeks ago and I liked the way he breaks down. If you think about it, the agency is a great business or let's drop shipping type business are great launch pad or starter businesses to go with, and once you get it going, then you should think about diversifying. So when I get it, going you feeling pretty good. Maybe you're generating a healthy lifestyle for yourself. Maybe you're taking home a hundred or two, hundred, thousand a year where he can cover your expenses then. You should think about diversifying because the other thing I'm recalling right now is I think about my friends in the restaurant business and some of them right now I see them complaining on social media and they're not able to do anything right now and even if they make adjustments, they put all their eggs that one and I think it's really important once you get one thing working you take care of your own expenses. You start to think about other revenue sources. So when something like this happens were talking about the economy right now you feel insulated and you can be patient with the way you make decisions because if things start to like shit hits the fan on one thing, you're going to impact the entire time and you can't make sound decisions. Totally agree. So look right now whatever you're doing you know start thinking about ways. You can diversify your revenue stream and when you think about diversifying your revenue stream, would I want you to do is think about other very similar light items in which what can your existing customers or current customers also buy from you versus what new customers yet attracted by something new you ideally want stuff they are existing customer base can buy because that allows you to grow faster. Yeah. The final thing I'll add is Look one step at a time I think it's too easy to compare yourselves to the billionaires or you know the Decca millionaires out there and it's just look at your journey. It's one step at a time with again. Once you get yourself taking care of, then you can start to think about other revenue sources don't try to do too many things at once neal's guilty of that I've been guilty of that. Sometimes, we're still guilty of that but you know control what you can control, take it one step at a time and I'm not saying be lazy be short term. Have Urgency but long-term just
Short-Term SEO vs Long-Term SEO (Which One is Better)
"Welcome to another episode of Marketing School I'm Eric Su and I'm Neil Patel today we're GonNa talk about short term Seo versus long-term Seo and which one is better. So a lot of people like going out there and be like I'm GONNA buy tunnel links or UNDIS- GONNA go blitz a ton of content. There's raise short-term SEO to acquire a ton of sites in just through on redirected or by expired domain names have links. Some of it is grace. is black vitz light. But in general if you're short term versus long term, you're thinking about, what could you do right now to get results right away seo inherently is a slow steady gained gang. Sloan. Said, he does win the race if you do attendance. Stop. Gould, isn't just Update the algorithm in you to the top, they slowly increase your rankings overtime, and for that reason, if you try to do anything that shortsighted in short term, it's usually not gonNa give you are Y in searching hurt you the only time Reich seen short-term really help is you're a big company already with authority already have a lot going on but you have some issues like on page Seo when you fix those things yes. You'll get a impacting the short run but I also look at those long-term tactics because it you don't do. GonNa hurt you in the long run as well. Yeah. So I think a lot of it's beyond just marketing is a mindset thing. 'cause I think early in my career, I was trying all the short-term things because I want results very quickly I wanted to prove myself and I would try all the things would try spun articles, I would use. What is called? There's other tools se new can all these weird tools like all of a sudden like have twenty new articles that there's like jumbled texts that has just like it felt wrong. So usually when it feels wrong, it is wrong. I tried all these other things link wheels just weird stuff where I would get traffic very quickly but the the site would be slot very fast by google at the traffic would disappear. And so when you think about from a business perspective, you look at Amazon, you know people are like Oh, my God, they don't drive any profits, not a real business and years and years and years analysts were like this is not a real business. It's going to go bust you at them. Now, billions and billions of dollars, all these other revenue streams, all these other business lines is because the reinvesting because he kept thinking about. The long term thinking about short term kind of quarterly results from the stock market you should apply that mindset how you do marketing because now you're not gonNA think about I'm trying to get results in the next month sixty days or so in the next ninety days, I'm trying to build for the next ten years the next twenty years and when you're able to do that, you think about, okay I'm not gonNA try to spin. Articles anymore, I'm going to be like Brian. Deane. I really long-form great content and have a lot of data and it's going to be the best fees out there. I'm going to promote the hell out of it and I'm just to treat my audience right I'm gonNA respond to them as from there under the bill even more than just the Seo audience that I have I'm GonNa live on channel because at that point you're building. A brand is an asset. It's hard to a brand on a shaky foundation where actually if you're trying to do things really quickly, you're not really going to have much of a foundation at all. We see that happen time and again just over and over. Just does not work out like you have to go long run SEO is a long-term gain anyone. He goes with the short-term game usually distance of losing money and what will find his eric and I were in the same boat where we start off, we'd be like this tool it can like Dr more clicks to your listing, and that'll indirect restart. We've seen rankings overtime while like. Shit doesn't work. It's not long term wasting all this time ever on short-term tactics. If you spent that time and energy on long run, you'd be much further along I think those of you that are listening right now that are trying in the midst of starting out the on you want to try to things we're not going to be able to stop you. You're I think you're going to try them no matter what and I. You've got to eat some dirt and then you're going to be like, okay, I. Get it. Sometimes, you just have to experience it for yourself. That's fine and those of you that are like, yeah, you know you've dotted your get what you're saying. Here's example of something new I. Don't know if you saw this but there's this new it's called GP three. Have you heard about it yet on? So it's basically it's ai that will take one sentence and it will make into full article for you. So check this out I'm gonNA share the link with you afterwards. But this one article I was reading this entire article about what GP three was and the entire articles written by the machine. I. Couldn't even tell, and so afterwards, it's like the implications for that are when it comes to like a reporting standpoint or when you talk. About scores or news things like that, you can easily pump a ton of content the difference now I'm excited about this but the difference now is this is a long term play 'cause. I actually can understand it and I actually got value from it versus the short term play before were a lot of these tools were just kind of switching words around or it was switching more around where sometimes incentives is that even make sense and. That's different right at that point of trying to get it it's a hustle. But when you think about talking about machine learning talk about Ai, that's a longer term play because you're actually still adding value while saving human beings time. So at that point, it becomes a different story. So it's also important to know understand nuance
How to Build a Brand When You Aren't an Expert
"Committed to your success online. We've worked with them to a special offer just remarking school listeners. All you have to do is go to dream host dot com slash marking school to learn more and get your website online today. Welcome to another episode of Marketing School I'm Eric Su and I'm Neil Patel, and today we are going to talk about how to build a brand when you are not an expert. So a lot of people are asking US hey, how do I build a brand I'm getting into this field I'm learning law and decide you know what fake it till I make it what do I do and you have to real options the first option is you can just way and then once you get really good at it and you think you're all as quote unquote expert grew whatever you WANNA call it. Then by all means blog about it creep video content odd cast The other option and this is the one I would recommend is you don't have to get expert to build a brand you can share your journey you can share the mistakes you learn, you ensure the pros, the cost, and eventually not only will you learn what to do, what not to do your followers or the fallen that year solely attracting will also learn what to do and what not to do. But eventually as you gain more and more expensive the month over the years you'll be then seen as experts have to be expert. You don't WanNA call yourself expert to share what's working for you in that industry on what's not be super open open book you transparent So I was actually just GonNa say something similar around document your journey in the beginning when people when you maybe feel like imposter and you don't feel like you have enough to teach you don't feel like you're good enough I think happened. So a lot of people when they're starting out and I think that stops them from starting. It's also painful when people don't see results for the first two to three years or so and what I would say is a good example of this is Gary Chuck. He doesn't particularly teach as much as he just. He just had a camera guy following him around d rock and he was just documenting every part of the journey on his team chop things up and that would be sources content, and then he would realize that now he's you're saying this like I don't have to think about all the content I need to produce because just living my life I'm being me he's being very authentic to himself. So in the very beginning, is there any way you can document especially if you become really really successful and people can see from the very beginning there like Even more. It doesn't matter how crappy your video your equipment is how bad you sounded the beginning while people are going to appreciate the raw ethnic you and then they're gonna see your journey another continue to follow you because they're interested in senior story people. Dave Chapelle said people don't follow comedians because they're funny. They follow comedians because they're interesting and so how can you be interesting? You document your journey, you get stronger and stronger don't give up an I feel at that point success has given. So yeah, and what you'll find is throughout your journey. Joe Come through a lot of things that can help you become expert without you realizing as he had a bigger audience, you may be asked to be interviewed on other podcasts. He will may want to interview. You may end up doing speeches at conferences. All these things will help brand your salt and make you be seen as experts, but it doesn't happen overnight and when I look at companies like groove h q a lot of people don't know but they documented their journey and eventually became super successful Gary Banner Chuck was undoing Wine Library. TV. Back. In the day for so many years spitting wind. He wasn't like I know wind better than anyone else. He was doing a show until just telling people what they feel about. You know wine in how it tastes like I remember he was on Conan one time he's again this is how it tastes like a song with dirt try chewing Konin and stuff like that wasn't near just trying to be an expert who is more so distinct this is how it is. This is how I get to know why is this is how I relate to? Overtime people like Oh, Shit your expert. You know this? Really well, it wasn't because he's saying he's an expert he's documenting his processes tasting wine, and at the same time, other people start interviewing. Esam to speak our conference getting known. That's what really helped him up over the years as well. If you even look at Logan, Paul you look at Pudi Pie, you look at Casey Nights, lot of them. They are just kind of even Graham Stephan to he's actually Graham. Stephon Stephan Show where he reacts to things actually he teaches but the the other three people I talked about before again Casey nights that Logan Paul, these types of people they're just
7 Little Known Copywriting Hacks
"Welcome to another episode of Marketing School I'm Eric Su. Today. We are going to talk about seven little. No. In copywriting hacks and kneels GonNa Start I with any, you're gonna Homey Star I. Okay. So number one, what's funny is most people being by copy like, Oh, I want to be amazing like Ogilby for. Oh. I wish I can have my words to slow super smoothly from just like how Frank Kern does it. So the first copy I have for you is you don't need to be amazing writer the key to converting in getting people to renew your copying buying becoming a lead is actually answering What issue someone may have when on your landing or potentially buying, you answer those objections. A good example of this is you can use survey monkey hot, whatever you want type farm to survey people on your page, find out what issues they have an integrate those within your copy answered, their objections to suck at writing more conversions. All right number two. So when I'm writing I like using sentiment analysis tool, so you can just sent him an analysis, but put him whatever copy you have whether it's a headline or maybe it's Longer form thing, and you just dump it in there and basically score how positive or negative your content is an in general. If I'm trying to write an ad I wanted to be generally more positive. I. Don't like to induce too much fear. Yes. Fear is certainly one emotion you can tap into, but the Jenner I tried to look for positivity. So just go sentiment analysis tool. The third copy hacked that I have for you is all about showing the right copy at the right time. So for example, you have a Webinar may have copied that convinces people to watch your Webinar. If someone doesn't attend your women but registered you wanNA email him copies about the missing the Webinar. In the next, they can go and watch the Webinar if they watch the Webinar ended in by you can have copy answering. Answering objections on why most people don't buy and results would get the by your art service. So figure out what copy you need a in each place to maximize your conversions and have it there. It's not about how smooth you're right. It's about answering objections at the right time in the right place. Number four is create a swipe file. What I mean by that. If you are scrolling through Instagram, you're scrolling through facebook and. And you see in that stops you that is known as a pattern interrupt. So what you should do there is if you actually like the ad and if you think you can draw some inspiration from it, save it, you can save these ads, put him into a collection, and then from there, the beauty of that is you can refer back to these ads, and then you can draw without having to create something from. From scratch, if you see headlines that you like put him into a swipe file, you WANNA create a entire swipe folder where you just pull inspiration from and you don't necessarily need to try to reinvent the wheel here. You can go swipe dot co to try to pull more inspiration. They have great long-form landing pages and sales letters in there. Just don't try to do everything on your own draw from lean on other people. People right stat under shoulders, and you're going to be fine as Ogilby said, and this gets into number five. As we said, eighty cents of the dollar spot on the headline. So what I want you to do is come up with multiple headline variations, fair copy, and you want to try to figure out which headline resonates the most deal customer. You can either upload look like audiences Melissa onto facebook and run ads with. Different. Different headline variations see which one gets the most cooks. All right. Number six for me would be using the framework from breakthrough advertising. So breakthrough advertising still think it's a really great book and you can get it for about one hundred, twenty, five bucks now, I google it, and so here's the framework, the life cycle or from someone going from the top to the bottom when people interact with you, a customer interacts with you. You is usually start unaware, and then they become probably wear. Then they become aware of a solution than your solution, and then you can make an offer to them. So think about that, you can use DA right awareness, interest, decision action, kind of similar, but unaware problem where solution where your solution, and then you give him off i. that is basically how you take from top to bottom when you're trying to actually get the. The convert this framework actually provides to go in with a video can go in with a sales letter can go within a long form. Add. It works really well,
"marketing school" Discussed on Marketing School
"The. Of Marketing School. And I'm Neil Patel and today we're GONNA talk about why should be segment Tina your website visitor? So, what does that mean exactly Neil? You have visitors coming to your website. Some of them are going to be your ideal customers. Some of them are GONNA purchase. Some of them are window shoppers were there's browsing and they're not gonNA buy some for different regions. Regions some regions. You may support others you may not. There's a lot of different segments of people that come and view and browse your website, so segmentation is what that allows you to do is split apart your visitors and put them in buckets, and then you can end up people different types of messages product services so that you can maximize your conversion rates. Instead Gordon. Because you think about it is you're sites getting any? Ten thousand, six, thousand hundred. You'd have a lot of people that are interested in or at different levels in their journey, so as an example had flynn does is pretty well. He's right message on his website and smart acid come dot com, and he has people that have not started business people. They're making five hundred dollars month. People making over five hundred dollars. And if you click on each wine, it will segment you put into different buckets, so you'll be tagged, and then we'll take you to a page with a offered. It's geared towards the level at your APP. So I think a lot of people actually audited even venture to disclose kneel at myself. We don't do the best job of segmenting and we have a lot of different people for example as Neal's agency, Neil tell digital that might be enterprise level people that are coming to a very small sliver of the traffic that he hasn't. He gets a lot of trumpet each month, but the vast majority of people might be people that are looking for just looking to learn marketing. And we're heading Brian. Leveque speak at our growth. By, but he's actually known for this. He has a company called Bucket Dot. And his book is called the method. Basically. When you reach a website erased segment. You're asking me. What were you journey right now? In the beginning in the middle at the end I need to put the right off in front of them. Assuming that you had to write off it serve because your job ultimately. If you've built an audience just like how we bills audience, our school is to serve people and O.`Neil. I are right now. We have the free continental Mark School. We have to really. Say? It's a higher price point for the accelerator right, but then we have all this space in the middle of that we haven't exact sir, and that's the later. Or we should be segmented people, but the plane is if you do segment people, you are going to be able to serve any below which means more revenue for you and we. Do it in a second, but over Neil keep in mind when it comes to segmentation, it's too hard to segment and group everyone, so you just want to pick the ones. Thou are the most relevant or the ones that are the majority of your visitors. Too many options if you give them like I over three options is waging less people like all this. Have this this and delay is just two to three Max. And then you put the right off there. You don't want to confusing because imagine you going when you didn't go to a restaurant before there's. Stuff on the menu overwhelming at just you don't WanNa make people think. That way. So the easiest way to stagnant is through form fields through browser detection by browser detection is language Ip address. There's quite a few offers out there that help you to segment enriched data because you enrich the visitor data, it makes it easier to segment like for example. If you know someone's coming from Microsoft or you know the person visiting your site who they are because they're logged in, it makes it much easier to segment than if you don't have any of that data with the quickest easiest way to segment is on language based on location and based on them selecting certain form fields. Fields, because then you know. The segmentation date has one hundred percent accurate or is accurate. That could be because they gave you the data versus you making your own assumptions in segmenting from there. Yeah, as the absolutely talked about, there's bucket, I o N Rents, coming out with a new version of a couple of weeks months relief, and then there is right message you can use. Those are simple. feels about is a tabby. A little more complexly regime. You might all data from other sources from as well, and you'll have to talk about customer data platform, so we're able to uncover. To by someone for coca-cola business are cite an example of this might be changing the call to actions, our site, being counter price level services, and then we might change even by her sights a little more and say we help companies grow has really easy way or sedation, but yet making use of the data that you have is going to make people feel better as well 'cause when it's personalize, the experience is customized for them. That is GONNA increase your. Birth rates anything else. The biggest thing I can't emphasize enough is when everyone does segmentation most people. They're trying to come up with one hundred hundred scenarios and saying for this person, Michaud this for this other person this it just gets too overwhelming. Try to stick with only a few scenarios talking about like five I'm talking about like two or three Max start from there, and then you can segment more and more later on as after you're seeing more conversions, but. Off with probably two segments to start off with maybe three Max all right so that is it for today, but marking school the slash live that's I v to learn about our virtual growth accelerator which still? Anyway. That's it for today and we'll see tomorrow. We appreciate you joining us for this session of Marketing School be sure to rate review and subscribe to the show and visit marketing school dot co for more resources based on today's topic as well as access to more episodes that will help you find true marketing success. That's marketing school dot io until next time class dismissed..
"marketing school" Discussed on Marketing School
"Voice recording so neil. What's your take on this? And I don't look at it just as it affects your marketing. I think it just affects you overall like if you're not in the right mindset, you're not gonNA crank as hard versus if you have no issues in distractions, a buddy of mine lost a lot of his income from. From covid nineteen, he lives with his parents now, and he's not in the right mindset. And I know it's GonNa end up happening in which he's been presented some opportunities that could be good, but he's just already in such a bad place that he's probably not going to get the opportunities because his head is not right and I. Think the same goes with anything whether it's opportunities whether it's marketing whether it's just living life and enjoying it for what it is. If you're not in the right mindset, everything religious gets derailed. Yeah and I used to think mindset was one of the pioneers guys like oh I need to worry about I'm fine. I'm just GonNa work kind of thing, and if you don't have your mind, right, you're not gonNA. Take the right actions because if your mind is that right back in the morning you wake up depressed. You're not going to take the right action the right habits. You're not going to go out for a walk. You'RE NOT GONNA. Go to the gym. You're not going to take care of your health. Because your health is really important, there's cascading effect. If your mind's getting you to take the right actions at you're soaking over things you're gonNA play here stressed out. East breakdown met too late. Right so meal. Our just talking about this by I think everyone right now feels a certain level of stress, given the pandemic, and if you lost your job as double-whammy, you're living at home. That's a double by these. Just stack on top of each other, but if you're not and Neil will get tactical in a second, but if you're not constantly aware of what's going on around. Around you and you're just letting these happened you instead of taking actions than you can't do work effectively ill out here inspirational. We actually want you to do good for the way I see it as I love Worke, but asserted point. There is a limit because I'll speak to for second. You know you can go when I think about it. I love working the problem right now is my day's usually I keep. My calendars blocked off my calendar right now. Challenge twelve to fourteen zoom calls a day at is just too much. Neil, keep your calendar clean usually, but you could see for me. This is why I'm reaching a point where it. I'm just GONNA like. Dry. I guess a Brazier because downtown. LA AROUND A lot. You'RE GONNA. Have opposite calendars, because even when we do our recordings, you're the one who typically picks a day in the time and I accept. So the rule, right on more than it's supposed to be two calls a day, but sometimes it gets to three calls a day, but that's my limit, and that doesn't mean I won't talk to other coworkers or anything like that, because there's no office, but it's more so like a limit myself to no more than two calls, whether it's interviews or just random calls, not related to my core business, and I would consider podcasting one of them right so I consider this call, and that goes against the tally, 'cause. It's not like if I don't do this podcast. Today is not going to really affect my business tomorrow or the next day. But one thing that I've done to really help. My mindset is one limit how many calls I do because it just keeps mine. Clearing allows me to think about other stuff and get a lot of work done. I'm big on execution. Because if you fill your calendar up with things that don't produce a direct, Roi, you're GONNA end up finding yourself. Getting burned out much quicker. The second thing I do is I optimize life by thinking about this one little simple thing when things are going really good for you remember. There's always people out there who have a much better than you. When things are going really terrible for you, remember, there's people out there who have much worse than you. That keeps me really level headed, and it keeps me at a state where I don't have too many ups and downs, and that allows me to focus and get more things done with a more clear mind. On my end I definitely agree like usually I would have a phone call now is just totally stacked up and just go ahead and. Build up and I broke my usual pattern, but starting next week I'm having licensed basically capita four day three, thousand, better, ideally zero, but a couple of things so people let service do when this rolled out the code. The lockdowns ounce yet. United States I started Medicaid. Out South earners owns the heads based on eligible trade notation out time off to some what we've done in today so right now, recording this is actually a three day weekend for the United States. We actually on the agency side. We gave people the day off just to give them a mental health day beyond that, too. We also told leadership team to take. We staggered out the day that. That it would take off courage, there directs to take days off to take time off is important because people are stressing in different ways than you don't know other end right at also this is counterproductive or counterintuitive, but giving some time to actually being productive, and not to make use of every single bit of time right, but there's right now. Your team members are no longer not communicating more. There's a lot of stress. Eight might have friends or family members lost their jobs or did cuts it, so there's a lot going on the. Machines like Neil myself. Sometimes it's hard to be aware of it until you actually think about it. And the other thing I'll say is I've been doing this for a couple of years, but I think you can find a temple of this. Any journals really find the five minutes journal I love that because in the morning it's it gets me off on the right foot. It's by grateful for everyday things to do, and there's like a closes off date in a nice way sexist, my mind going in the right direction and the other thing I'll say is if you don't have your health, you have nothing even going out for a walk for twenty minutes. Get endorphins going, but these are. Basic things that you know already a Nihar health experts say, but I can tell you one thing when I not gain outside I use my arena and on a doctor anything. But when I heard what I reservoir I mentioned this before we started recording when I went over to Malibu. House outside my age army job to thirteen before that it was like fifty or sixty usually around ninety, so it just shows that at least on that, if understanding correctly when someone could correct me. But, you just feel different right and then being achieved for yourself, it goes a long way to kneel else. If you guys want to attend our virtual event? Make sure you guys go to marketing school. Dot Aisles Slash live. We appreciate you joining us for this session of Marketing School be sure to rate review and subscribe to the show and visit marketing school dot io for more resources based on today's topic as well as access to more episodes that will help you find true marketing success. That's marketing school dot io until next time class dismissed..
"marketing school" Discussed on Marketing School
"Welcome to another episode of marketing, school I'm Eric Su and I'm Neil and today we're GonNa talk about seven lessons after thirty million podcast Dalits on the marketing school podcast, but before we do so the release of this recordings, actually my birthday, so I turned thirty four as of this release so happy birthday. Thank you happy future birthday. Birthday anyway, so let's talk about this I. Mean This has been fun. How long have we been doing this podcast for four years? Right has been four years, yes. A yeah, that's the first socialism I Bagus House. I haven't had the Vegas. Yeah so four years. We've been doing this. We started with the Blue Yeti. Mike and we sat next to each other, really close uncomfortably close with the off, what the weather about one hundred fifteen degrees outside, and so, but we started, and so we just WanNa share with you kind of four years of lessons. I think at this point where over thirty five million. Million dollars now, but thirty millions a good number, so I'll start with number one, and then we'll kind of go through it. The first one is consistency. No matter what what podcast. When I think about the podcast did before this wish led to kneel night talking about doing this podcast, no matter what I stayed consistent even when I was trying to save my. Grain I decided to podcast, which is very stupid at the time, but you know I spent six hours a week on it and you know after the first year only getting nine dollars, eighths and then. Probably, shutdown, second year, elbowing, getting thirty balanced, but I stayed consistent. Okay, and then you know eventually that led up towards out today and you know we're also doing this podcast, but the key thing is even look at the market school podcast. We have never ever missed one episode over four years. We've done every single episode. It doesn't matter if neil sick doesn't matter. If Neil baby doesn't matter if I'm sick like no matter what we stay consistent, so that's the first one. Number two. If you're GONNA have being a podcast might as well distributed and try to get as much viewership love as possible so if you notice, we haven't done this the whole time, but we started eventually 'cause Eric was eight. Hey, let's go live and then luckily Noah who's here helping us record. He was able to do all of this stuff, so we going on. Youtube Twitter Lincoln facebook instagram sometimes, even as well imagine that you're just getting more exposure for the same type of content that you're creating so in essence trying to repurpose content you're creating because we may have gotten thirty million podcasts downloads by. We've got millions of views around the web from other channels as well from the same content, and it didn't take us any extra time. And the apple used for that is re stream dot io to great tool, and then the third one would be using a night. We didn't realize this even after a couple of years of experience doing my podcast, we didn't realize how important it was to have a mixer in addition to a really good microphone. That's the only thing that you can really control. You want to control the experience because you're. People's people are listening in their ear buds, or whatever right so you know we use a high of. Of Forty us a scarlet mixer, you can use whatever you want, but the sound quality has got to be exceptional, so number four is. Don't be afraid of monetize too early. We did ours a little bit too late from ads. Thank you Dream House for supporting us. We love him to death. When comes to hosting and not just because they're paying us, but we really do and we were really picky on advertiser. We picked ahead of time because we don't WanNa pick someone that we didn't believe in. You monetize right. We have our own mastermind of. We have tons of members in that. That's great as well. It's fun for us to do. But there's many ways you can monetize in. You should consider monetize. You've built up somewhat of audience. If you're getting ten thousand plus lessons or even five thousand, you can consider monetize. You won't make a ton of money selling e books, but there's other ways to make income from your audience. Number five, so you know if you have any type of audience at all whether it's through social media, let's have one million instagram followers, or whatever are you have good email list. You WanNa hit those channels. You WanNa bring those audiences over especially in the very beginning. The more volume you can have coming over to you. The more likely you are to hit new and noteworthy and kind of on top of new and noteworthy when you launched. You know I would say make sure you launch with at least five to ten episodes that way you have some sort of consistency and people can expect when to listen to your podcasts. Number six. When you launch your podcast, you'll find on these stores in these places that syndicate your podcast. It'll ask you. How many of your latest episode you WanNa show like an teens, a lot of people have it set to one hundred by default overtime record more of that one silly. Little thing that we ended up doing was by. The maximum limit. Some of them are like three hundred or many episodes. Let you PUTT. Show them because a more at the juice show the more. And download, you'll get on a consistent basis. It's a really stupid setting that can hurt your traffic or help it. All right number seven last, but not least I really recommend reading marketing show runners. There's a series. It's about eight thousand words per blog post, but it's about creating favourite marking podcasts, and it was articulated really well, because if I think about our podcast were not just really announcing news, but we're giving our analysis. We're giving our opinion as well and sometimes it even will go as far as to inspire someone, so that's what I realize is different about our podcast. Sure we do it every day. It's only five to ten. Ten minutes each, but Neil shares his unique experiences, and I share my unique experiences so on top of the news and top. What's going on right now? We are because both of us were actually into trenches running businesses. We have different stories to share and I think that adds a lot of color for people to follow their so that is it for today? Go to marketing school. I. O Slash Live. That's L I v E to learn about our virtual accelerate. Fill out an application there and we will see you tomorrow. We appreciate you joining us for this session of Marketing School, be sure to rape review and subscribe to the show and visit marketing school dot io for more resources based on today's topic as well as access to more episodes. That will help you find true. Marketing Success Tax Marketing School Dot l until next time class dismissed..
"marketing school" Discussed on Marketing School
"Welcome to marketing school. The only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors. Neil Patel and Eric Su. Hey Margie school listeners. I have an interesting stat for you. Did you know that Walmart improved their conversion rate by two percent for every second that improved their low time in other words website speed helps with conversions? In addition to that Google uses it to determine where your site ranks in their index. The fastener website loads the higher. You'll rink for that reason. I want to talk to you today. About a company called Dream House Dream Hose powers the web with fast websites and superior customer service brought to you by team of web experts or super committed to your success online. We've worked with them. To a special offer just remarking school listeners. All you have to do is go to dream. Host DOT COM slash marking school to learn more and get your website online today. Welcome to another episode of Marketing School. I'm Eric Su and I'm Neil Patel and today we're GonNa talk about what you should do if your traffic keeps declining. Neil so traffic's not always going to be studied. You're GonNa see some times where you have good growth. But in many cases people have it where the traffic's not just flat or going through ups and downs. But it's just constantly going through downs and when it keeps going down from month after month or quarter after quarter and it's not a seasonal thing you're like what the heck what's happening with my business. Should I just shut down? Should I keep going like what should I do? This is very common. This happens more than most people realized. The biggest thing you need to start off with is going to rule on lyrics Google data studio and look to see what channels are declining right. And if the decline in traffic is actually causing a revenue dip. If you look at Dr Acts Dr Acts Super Popular they had huge hits from Google medic update but overall the company's healthy in the revenue and growing. Just because your traffic goes down you know if your revenue doesn't go down and it's going up who cares. Traffic's abandoned metric. All that really matters is conversions now if your revenue is declining then you need to look at each channel vigor. Alright which channel is causing the revenue decline. Yup The thing I'll say is if assuming revenues are okay but while traffic is declining while let's assume revie's are not okay and traffic's declining as well what you can do is just take a look at your you can go to Google analytics and see which of your top posts are actually losing traffic or you can use a free tool that we have for click flow. It's called Click flow content decay. And it's actually GONNA show you. How much traffic from your top posts and then that way you can actually go and take some action on it and when when you've decided which posted WanNa take action on what you can do is there's a couple things you can choose to add content to it sometimes just adding content to it will help when you're upgrading at peace you're refreshing piece of content right and sometimes. I've seen in the past that refreshing piece. We'll bring back the traffic. Maybe not all of it. Sometimes we'll go even beyond that too but the key thing here what I'm saying is you gotTa keep a pulse on your top performers. Because if you don't then what's going to happen is your competitors are GonNa come in and overtake you. Or it could just be an algorithm update. And you really can't do much about it but it's better to know what's going on just by having some pulse on it. Yeah look look at. What your competition's doing look at what traffic channels? They're pushing on. Try to go after some of those. The the you can do is look at what channels. You're not leveraging and try those as well 'cause sometimes channels. I'd say it's facebook. Your Ganic reach do. The ALGORITHM UPDATES IS GONNA decline. So what can you do what you can try testing different content formats and see if that helps at least get some of it back. You can try paid facebook advertising. Ed socks cost money. But if you can generate a positive are y will that's fine then keep scaling up if Seo than look at your post that are decaying the most right and you can use. Eric's free tool at Click flow. Which will help you find those pieces of content that are declining the most and then you could update those. Let's see if you figure all right here. The keywords declining will you can do things like Google. Those keywords see the top ten pages. What are they have that? You don't have a national give you ideas on how to modify so in other words when things are declining and not looking good the easiest approach is you look at channels or reclining. The most you look at your who are doing well. And you look at their strategies. Didn't compare what's the difference between what they're doing because what you are. What's the difference between the sites at our ranking or the pages that ranking versus your pages that have declined in ranking? What are the differences from the videos? That are doing really well on Youtube. Fair competition Your video by analyzing your competition and finding patterns this will give you idea What can help. You can also try to hire agency that specializes in getting people traffic to see if they can spot out issues and usually on the discovery. Call that you have with them in other words. You don't have to pay any money but usually on your first call or second or third before you even have to write a check. It should be able to tell you if they can help you reverse it and what's wrong and what you need to focus. On some cases you can just higher up or if you can do it without them. You can go fix everything based on the feedback that they're giving you all right and the final thing for my side is you can send a survey. Let's assume you have an audience. Let's assume you have an email us. Send A survey out and be like look. 'cause sometimes what you can do you can send survey and be like. Hey how disappointed would you be if you no longer got to see our content right? You're you're basically do a net promoter score type of thing but you're also asking for a follow up there so sure they can give you a score but what content would you actually like to see next right. Or which blogs do you follow? Because here's the thing a lot of the things that you're looking at with your blog or when you look at analytics maybe you can't tell. It's it's all lagging information but maybe your blog is not as relevant anymore or the content. You're producing as relevant. Maybe it's not as indepth as people are expecting anymore. Maybe someone there are some competitors that came into the market and doing a lot better than you are so it's good for you to have some qualitative feedback from people that will guide you on. Hey like maybe this bit of feedback is going to guide you in the right direction. Oftentimes we're living in our own world and we think just because we look at the numbers. That's enough evidence going to be based off of our opinion in terms of what we should be producing but sometimes you might have to just scrap everything and say hey. Look it's time for us to Redo things and we're GONNA do things a different way and we're going to try some new things that you know. Maybe a little bit crazy because you know what we have been doing for a while. Just hasn't been working anything else. Neil that's it. Make sure you check out marketing school dot ie slash live and we look forward to helping you girl. We appreciate you joining us. This session of Marketing School be sure to rape review and subscribe to the show and visit marketing school dot. Co for more resources based on today's topic as well as access to more episodes that will help you find tree. Marketing Success Tax Marketing school dot io until next time class dismissed..
"marketing school" Discussed on Marketing School
"Welcome to marketing school. The only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach live what they teach. Let's start leveling up your marketing knowledge with your instructors Neil Patel and Eric Su hey margie listeners I have an interesting stop for you did you know that Walmart improved their conversion rate by two percent for every second that the improve their low time in other words website the speed helps with conversions in addition to that google uses it to determine where your site ranks in their index the fastener website loads the higher your rank for that reason. I want to talk to you today about a company called Dream House Dream Hose powers the web with fast websites and superior customer service brought to you by team of web experts or super needed to your success online we've worked with them to create a special offer just remarking school listeners all you have to do is go to dream host dot com slash marking school to learn more and get your website online today welcome to another episode of Marketing School I'm Eric Su and I'm Neil Patel and today we're GonNa talk about if you should even use witter in two thousand twenty so twitter users about three hundred thirty million still some stocks been doing okay recurring this editor as can be take but sir growth is flat and it has been flat for a while I personally use twitter every single day it's kind of my my news source to follow specific Venture Capitalists Private Equity People or entrepreneurs and I I get a lot from it because I get a lot of stuff that is shared that normally wouldn't find on my own and so I get better from using twitter how about you Neil Yeah I've been getting better by using twitter as while I think it's a great place for news and information as long as you're following the right people the real question is is do you think twitter still worth it from a marketing perspective I think so but I think it also takes a lot of time so we talked about in the last episode posting natively at least mindset which means posting adapting the platform that you're on so if you're on twitter you gotta do like short-form thing which is more than a hundred forty characters now they've expanded in a little bit but if you're on Lincoln and maybe go a little longer form right so it still requires a lot like the people that I see really well on twitter like Nevada ravikant or I see like even ran fish right they actually take time to like post the and then they do a tweet storm which is like ten to twenty tweets and it's very thoughtful like it's it's clear that I think it's almost akin to like thinking through like how to write a good blog post or a good ad and we just haven't had time to I think for marketers if you do it well it's worth it there's a guy named Scott Galloway he's a professor at Nyu and he actually got into it tweet war with Keith from people mafia guy venture capitalist and going in Calcutta's too so they started going at each other who was the guy is named Scott Galloway and he's like these companies are gonNA lose value Tesla's GonNa go to business lives eighty percent and then either banned from twitter it should be this guy and it just got into it and but like. guy is very controversial he's very thoughtful about his post I don't agree with everything he says but like he makes them work the way look at twitter is I've noticed the same thing over the the last few years in which it barely traffic no matter how many followers you have even when you engage like I have some heathens analytic stats I've talked to him quite a bit he loves twitter but if you do extremely well maybe you can get a hundred hundred visitors from a tweet if you're really lucky maybe a thousand so the traffic isn't they're also talking with the bus sumo founder you know that that you can use to find content ideas and he was telling me something interesting now although the view social share counts from facebook twitter and they pay for twitter's firehose all that private data Houston music known really cares for daily care about social shares on facebook and other platform and I get why because facebook can drive real volume if you crack the nut and you do it right twitter I've seen people get hundred as of retrieves even thousands of retirees and then you look at their analytics out of buddy who got almost three thousand retweets on one of his links and he didn't even get three thousand visitors like wait see actually got less than the amount of people retweeting it plus is seen by more people right and the site twitter just doesn't provide a ton of traffic but I think it's still a great source because I think the quality of the traffic's really high at least in the B. Two B. Realm and who I still use it for news as well in twenty twenty I look at it as if you're gonNA use it just post links if you want to build up your audience sure going in Iraq worked in engaging create content just for that channel but if you had to pick I would tell you to spend more time on things like linked in and instagram than I would tell you to spend on twitter if you had to pick and choose yeah I think from a traffic driving perspective it's a no one would end if you're doing other stuff that's working like I think on our side I think Lincoln definitely has Lincoln and Youtuber our kind of our primary we're looking at those as the most opportunity right now but again trying to drive traffic on twitter maybe not so much I do find value in being able to engage with people like. I think I hopped into a thread what David Council and then I looked in her mouth polly hypoxia and Jason California's and Heaton hopped into the threat to engage enforced I think that engagement is valuable and keep in mind remember the job I got treehouse there's an assist from you but also at the same time I discovered that through twitter so twitter sometimes leads those little micro interactions all you need is like a little interaction I think that's super valuable but I think if you're already strapping you're overwhelmed maybe not so much but I think that human touch being able to broadcast people that's pretty powerful now I'm not sure you can do that like really well maybe on instagram but instagram's not primarily used for that so I think I'm personally going to focus more on twitter in two thousand twenty just because I like kind of stepped away from it and been lazy about it but I don't think it should be primary for most people because I'm sharper time I'm spending less time on twitter in twenty twenty than I did in twenty nineteen human that I barely spent any time on twenty nineteen on twitter all right so that is today and if you guys want to grow faster Neil we have our growth accelerated mastermind we are full for our November meeting but we are still taking applications for our next meeting which is going to be the next four months we WANNA amazing executives you WanNa meet amazing amazing spots amazing experiences marketing school the slash live that's why though forget the rate review unsubscribe it helps us llc tomorrow we appreciate you joining us for this session of Marketing School be sure to rape review and subscribe to the show and Visit Marketing School Dot Okay Oh for more resources based on today's topic as well as access to more episodes that will help you find true marketing success tax marketing school dot io until next time class dismissed.
"marketing school" Discussed on Marketing School
"Welcome to marketing school the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach live what they teach. Let's start leveling up your marketing knowledge with your instructors Neil Patel and Eric Su hey margie for that reason I want to talk to you today about a company called Dream House Dream Hose powers the web with fast websites and superior customer service brought to you by team of web experts or super needed to your success online we've worked with them to create a special offer just remarking school listeners all you have to do is go to dream host dot com slash marking school to learn more and get your website online today welcome to another episode of Marketing School. I'm Eric Su and I'm Neil Patel and today work at a talk about how well Neil I handle our marketing to do list so neil how does it work for you my simplest thing is I look at what is the lowest hanging fruit in who is on a monthly basis running experiments to see what has the biggest impact once we know the stuff that has the biggest impact we figure out who on our team can do it the most efficiently and we there's a couple of books I recommend around this this kind of revolves around planning initially and then from there because you plan than that breaks down to each day so there's one book called the less traction that's a format you can fall quarterly planning and then there's also a weekly cadence because you do to quarterly and annual planning from there you have goals for the year and then because related and then I might have some other stuff that in there too right but what you don't want to do he's also known as Shit to dues k these are things weren't just like oh I'm GonNa go like I'm GonNa go like workout in the morning to go do laundry I'm going to go do this other stuff right you start adding yes you're getting stuff done in the day that doesn't move your business the key with your to do list is you gotta break stuff down that can be done not in a day but more so an hour or two.
"marketing school" Discussed on Marketing School
"Welcome to a another episode of marketing school. I'm Eric SU and I'm meal. And today, we're gonna talk about what to expect for marketing school life, which is our live event. That's happening in six days now, June twenty nine that's a Saturday, by the way, we actually haven't even that's happening to prevent that's happening June twenty eight th which is Friday so kneel before I even go to new you Neil, this live event, just to give you guys a recap those of you that are just hearing of it. Now it is. Because we love our audience first and foremost, we love our community, and we promise that, once we broke a million dollars in a one month period that we would do a live event, which is what's happening. So there is going to be a lot of amazing things. Happy neil. You can start it off first and I'll add to it. Yes. So one of the things expect from our green school is going to be some, awesome new fresh content. Eric, and I give doses small doses all the content that we have a marketing school won't be short. It will be a bit longer than our five six. Minute podcast episodes. But the information is still going to be concise compact. And it's going to be impacting in which it's going to give you points that if you follow him, you'll do. Well, right. So the key is to give you action will take aways versus fluff information. Yeah. So the other thing I'll say is this, we've got two hundred people coming from companies averaging let's say ten million dollars a year in revenue. You got BTC people beat people. But the point is going to be amazing marketers amazing entrepreneurs and it's gonna be great. I don't even wanna say networking. It's going to be great relationship building, which is part of the reason Neil, and we'd like to do things online, but we also understand the power of face to face. We know that goes a long way, you know, some of the people that you're gonna meet you end up becoming lifelong friends with you're going to do business with but it's just amazing things happen, where people get together so really excited about that. Eric, and I will be there, we're going to be networking with all the guys getting to know you, helping you answering your questions. This isn't going to be a pitch for we try to sell you on anything the goals, just to educate and help you out. And we are going. To be providing food and stuff like that. You don't have to worry about being hungry or anything, what we're gonna have mushroom coffee. I worked out a deal with four six Matic they're shipping out, three hundred mushroom coffee. So we're gonna have that too, and mushroom coffee. I'm pretty sure Eric means no drugs, no drugs. Yes. No drugs guys. I I'm not into I don't even like mushrooms. I mean, the drug or like the regular mushroom yet. In addition to that Eric, and I are going to be doing a live version of marketing school during the event, it's going to be much longer than five minute episode. I don't know how long it's going to be. I think we have a template for thirty minutes or hours, something like something like that. But the idea is people are going to be asking questions, and then we're going to be answering them live. So you can ask questions to we can kind of pre see them ahead of time. In addition, we're going to be recording. Everything we're gonna livestream it, we also have a mazing list of speakers. For example, one of them is unique from next. Eva, he's going to be speaking. He has one of the biggest phone services funny enough. My company uses them. I. Dis as well. I use them to I it's a great company before that he created I power web and not got rolled up into during international, which is publicly traded, then he created. I think it's called site lock site lockup site law, which is was a big company as while you're talking about well into the eight figures than his company exterior. There will rebound employees there. Well into the nine figures of the give numbers publicly a hundred seventy million a year. There you go. An my guess, is in the next two to three years. They'll be valued at over a billion dollars. Best of all, he's done this without taking any investor money. It's amazing. We can, you know, we got some amazing other speakers to God. We've got people from g two, which was formerly G to crowd often monster people that founded word stream and the co founder of healthy kabuki, which does over one hundred million dollars a year. She's going to be speaking to a really stacked list for our very first event. So we're really proud of that. So what else is going on? We are also. Speaking as well. Right from Delhi, TB owner. Yes. I also speaking WB are often monster. He's one of the most powerful people in the WordPress, ecosystem, yet I love about this. I is he always comes with cutting edge tactics that no one else is talking about, you know, there's some speakers who come on stage they're super polish, their smooth talkers and site is a good talker. And he is smooth and polished, as well. But that's not what I love him for what I love him for. Is he super technical, and he's able to break down crazy, cool effective marketing tactics at knowns doing and in a way that easy to understand in Berlin for anyone, even if you're just getting started in marketing. Yup. And the other thing I'll say to the night before Friday just to get people kind of get people acquainted with each other. We're doing a my friends Japanese restaurant nearby and downtown LA, where we're doing the opening night, happy are where people, you can meet people in a head of time, build relationships and then before the. Today where we start on the vent. So what else do we got going on? Oh, by the way, you mentioned the recording, so we are the live stream that's going to be free. So when you watch it live. It's going to be free, but just a heads up just nobody gets angry de actual recordings itself. Some people have paid for it. So the recording the recordings after those are going to be paid for. But if you wanna watch it live as it's happening that is going to be free, so we look forward to seeing you there. Hopefully, if not hopefully, it'll be live. And yet, thank you guys very much for supporting us and coming to our free event. This is huge amazing thing that Eric and I are doing we love it to death were not doing it to make any money or anything like that. Our goal is to just Kate and provide. And that's why we ended up doing this. Thank you for getting us. Two million dollars without you'd. This would not be possible hundred percent. And one more thing. We are. Also in coming up. We're gonna talk about what's going to happen. Aftermarket school live. We do have Neilan have discussing another person that we have coming down the pipeline that people have expressed interest in so stay tuned for secret announcement that is going to be coming. But the vendors happening you could still apply. There's still time to apply right now. Segal rain dot com slash DT LA to put in your application. We, we do need proof of California, residents or proof of hotel, or proof of travel that we can show that you have proven that you, you put some skin in the game because if you don't put skin in the game, unfortunately, we cannot make the ticket happy because there's over a thousand people thousands of people actually that have applied, and we can only let in two hundred people so we need to make sure that there is some skin in the game. So the attendance rate will be high single grain dot com slash detail. We hope to see you at the event, and with that being said, we'll see you tomorrow. This.
"marketing school" Discussed on Marketing School
"Welcome to another episode of marketing school, I'm Eric SU and I'm meal Patel at today or to talk about seven marking lessons that you can learn from port night, so fortnight for those of you that don't know it's a game released by epic games. And it's a free to play game. And it's a first person shooter. And there has been look NFL superstars to people that have made themselves celebrities from playing this game, and I've actually played it for a little bit. And I found it really enjoyable, so I guess I can kick things off. So the first marking lesson around fort is what I talked about. It's free to play. It's let's call it Freeman. You you basically pay afterward you acquire bunch of users and you pay for like skit upgrades weapon. Maybe weapons gins things like that. Those are all add on top. And then you can also buy season packs, and all it's like all the stuff they choir volume. I and then they start to collect revenue and marketing, we all believe that you have to be perfect from day one. If you look fortnight what they. Ended up doing they release something that was good enough for what they had. And eventually they keep losing more features and add ons later on. So whatever you're doing with your marketing. It doesn't have to be perfect everyone thinks that. Oh, if it's not perfect. It's not gonna do. Well, that's okay. You just have to be perfect enough for what you have. And you can always adapt. A new things later, and I hear the excuse all the time especially in Silicon Valley or we're waiting for this one extra feature before we really pushed hard on marketing. Why would you wait? What you have right now. People are loving it works so push harder on that. And then when that new feature comes on sure push harder again. So the other thing about fort night is that I think you look the raking in hundreds of millions of dollars right now. And what they've done is they've combined elements from other so Neil nine. The last episode. We talking about the Chinese, but fortnight has done a good job of copying kind of taking elements from what's worked in the past other games. I'm making it into this world where he can just go out there have fun with your friends, and then just have a blast intern. You're not just like a first person shooter, you're landing in a world. It's almost like you're playing a O RPG like world of warcraft or something like that where it's not just your confined area, you're actually exploring different areas. Each game tells a different story, so think about high could combine different elements from things that have worked in the past whether it's from competitors or from other industries and make it into your own the fourth thing that you guys should learn is channel based marketing. So if you look at fortnight they recently release Android version, and because they releasing Lee release the Android version. You're seeing big hard marketing pushes for people on Android platforms with your marketing, it should be very channel based if you know, it's only gonna work for a certain type of website or certain type of customer only push for that channel in my last. We knew IRA deal customer was a company with at least ten million dollars in revenue was an ecommerce or subscription like SAS. So instead of marking everywhere we focus on that vertical. Wouldn't you do that? Yeah. You may not get as many. Sign ups, but your sales team your organization, they're going to be much more focused. You're going to delight those type of customers much more the churn is going to be lower. They're going to stick around the word of mouth within that space is going to increase. It's not just about increasing the total number. It's about very specifically if you can end up marketing Justice Pacific segment or group, and thus Ford I did once they got on Android. Let's now market to Android, but they know that ideal customer, they know it's not your dad, so they stick with their specific segment and market..
"marketing school" Discussed on Marketing School
"Get ready for your deep dose of marketing strategies intact deaths from entrepreneurs with the guile and experience to help find success in any marketing capacity you're listening to marketing school with your instructors neil patel and eric soon welcome to a 'nother episode of marketing school i'm eric zoo and i'm the all the talk and today of we are gonna talk about the ultimate advice for every twenty year old so here's my thought on this right so at twenty years old i was really and i'm a by the way let me know what you think about this i'm sure to slow down my my my talking here so at twenty years old i was really concerned about what the future look like right what am i gonna do with my job going to be how much money and we're gonna make you know the kids dutta and here's the thing i learned this uh just actually recently i kinda got this reinforce right so you just have to be you have to roll with the punches and you have to kind of stay the course and be patient right so what i mean by that here's an example when i went to when i went to japan i met up with a couple of business owners there and one guy he built a marketing agency that's focused on pachinko right i'll which is you know gambling he knows that game in in japan right when he started at he started at age thirty you know he no he worked his way up and started this business you know he was only employ for maybe one or two years right and in five years into it may be had a couple of employees now you know he's may be twenty two 25 years into the business he now has fourteen or twenty offices around the world fourteen in japan he has a publicly traded marketing agency in japan that does two hundred million us dollars and a does a whole host of different things versus than you know when he first started it so what's my point here and by the way he introduced me to.
"marketing school" Discussed on Marketing School
"Get ready for your deep dose of marketing strategies intact is from entrepreneurs with the guile and experience to help find success in any marketing capacity you're listening to marketing school with your instructors neil patel and eric soon welcome to a another episode of marketing school i married sue and i neil the tall and today we are going to give you the marketing and plicy you need to here but don't want to and there's a couple things in here so neil when he kick it off yet the big overall team is like there's a apocalypse coming and you're pretty much can be shut out of luck and here's what we mean by this facebook at costs are continuing on the rise in two thousand seventeen facebook had more advertisers then inventory at least in the united states right add costs are just going up google edwards cost started going up again as well it's going to make a conversions harder and harder even seo you're doing really well seo worlds changing they're trying to focus on voice because they believe that's the future you think people are going to be googling with voicing going to be quick non ten results in the future no you're traffic's going to go down if you're not at the top your shit out of luck i hate to say but that's the true everything is going to get screwed up with voice with all these automation an artificial intelligence and augmented reality marketing is going to change so much in the next few years that whatever you're doing right now to generate your sales and your business it will still be around but it's not going to be your main source you're going to end up having to.
"marketing school" Discussed on Marketing School
"Get ready for your deep dose of marketing strategies intact is from entrepreneurs with the guile and experience to help find success in any marketing capacity you're listening to marketing school with your instructors neil patel and eric soon welcome to a another episode of marketing score either to an annual patel and today a we're going to talk about four fundamental things of you need to master marketing neil what's number one jerk number one is consistency and i'm not talking about consistency when it becomes a marketer i'm talking about consistency when it comes to running tests everyone's like oh i know the best way to get ranked on guler how to create a final or how to optimize conversions are due paid advertising you know what conditions change our rhythms change within google facebook algorithms changed the social media marketing becomes harder paid advertising becomes more competitive inexpensive competitors learn more the become using your technology and they don't have all this deadweight so they're able to move faster right but what i found is in marketing what works years ago probably won't work today so you need a constantly run experiments by being consistent with your experimentation lifted a running it one experiment every single week yeah you're gonna have a lot of failures we are also going to learn what's not working and what is working and one interesting thing that happened to me is what worked in the past i ran tests like for example getting people to sign up on my website on my car for a name an email why not just use goulette indication they click abundant than i have all the information while market conditions change people are worried about privacy that worked extremely well in the past and now i found that to hurt my conversions versus just asking for name an email address right so get super consistent with your testing and try to run at least one marking experiment every single week and it's okay if most of unveil number two is having a growth mindset so marketing were constantly learning were constantly evolving all the time because we're evolving with the technologies right so you look at this a year ago this podcast in exists ill.
"marketing school" Discussed on Marketing School
"Get ready for your deep dose of marketing strategies intact is from entrepreneurs with the guile and experience to help find success in any marketing capacity you're listening to marketing school with your instructors neil patel and eric soon welcome to a another episode of marketing school i'm eric zoo and i'm you'll baton and today we are going to talk about the quickest way to make a sixfigure income as a marketer so here i think it really simple for you want to experience as a hundred thousand dollars a year right that's eight thousand three hundred and thirty three dollars and 33 cents per month so how are you gotta get there well let's say you want to start out as you want to get their easy way to do that is to start consulting right everybody make fun of services and consulting but this is how you start you build a foundation first and maybe you say you you charge each client a thousand or fifteen hundred dollars a month right let's see started thousand you just need wall eight or nine clients per month that's going to get you there and and boom all of a sudden you're making six you have a sixfigure income that's easy way to get there in piggybacking on the consulting approach because i do believe that's the easiest way even if you don't have traffic or you don't know how to do sail there is a really simple strategy you can use to get the six figures nicu this when noone knew who i was i didn't have a name announced the starting off i'm gonna give you a bit of a modified approach because nowadays there's so much better technology and website that'll help you do the whole process so first i want you to go to crunch base crunch pace list all the recent venture funded startups you don't want to look for the companies to raise fifty or one hundred nine you wanna look for the companies who've just razor rounds of five or ten million dollars and funny enough there's more of that then there are other companies to raise one hundred two hundred and fifteen now you take the companies have raise five to ten million and what you wanna do is go look to see who the investors are crunch base list amount not only the company who funded them but the person in that company who is in charge of.
"marketing school" Discussed on Marketing School
"Get ready for your deep dose of marketing strategies intact is from entrepreneurs with the guile and experience to help find success in any marketing capacity you're listening to marketing school with your instructors neil patel and eric soon meanwhile gum to a another episode of marketing score i'm eric soon and i am yo patel and today organ talk about top marketing tools to win business without being the sleazy so i guess i'll kick it off while you can start with the email service provider and y'all i'll go with mine and neil uses a different one but i used drip and just having email service provider collecting emails and then nurturing people with content does help you win business over time without being sleazy 'cause you're sending them good content you're being helpful and you know we've we've got people on our list that we know we didn't really know that we had our listen to enrich too you know enriched all the people on their and we found out okay there's mercedes there's shell gasoline there's audi right but just reaching out to them individually in providing them value goes a long way you should also check out webinar jam women are gem allows you'll run live webinars in which you can promote a product or service or offering all through the webinar so for example let's head i'm trying to promote marketing services where i teach you guys had a grow your traffic and i wanna get you as a client i would end of educating you on all the cool marketing techniques that you could be using to grown and be like look do you find this overwhelming do you need help do you want us to just do it for you and they can click a button you can say like oh go quick to get started by an or work with neil or work with eric and they can fill out a lead form or if you're selling a ebook or ecommerce product you can just say by your product within the webinars they can click the button and it allows them to buy and sell them.
"marketing school" Discussed on Marketing School
"Get ready for your deep dose of marketing strategies intact is from entrepreneurs with the guile and experience to help find success in any marketing capacity you're listening to marketing school with your instructors neil patel and eric soon welcome to another episode of marketing school i married soon and i'm neopentyl had today we're gonna talk on how to step away from your business so he grows on its own neil at what are your thoughts around this topic is the biggest thing that i ended up learning when it comes to stepping away from your business so grows on its own is you need a funnel so i don't care what kind of business you have everyone has some sort of a funnel and if you can take your marketing funnel and fine tune it you can constantly make income whether you're there or whether you stepped away you can generate income and you can use tools like click final stand a building a final but let me give you an example of what i mean by this so there's a lot of people out there who sell info'products you can take a final in which you take facebook traffic you get them to register for webinar that's quote unquote recorded they watch it you educate them and within their you make a pitch for them to buy your eib of course or whatever it may be and then once they buy you have income coming in right i've also seen other funnels for even software companies that are similar you're taking google add were traffic or youtube or even facebook traffic again you're driving them for a weapon are registration your educating them on something and whatever that something is it has to be really cheer software and then you pitch him on how they can do this a lot easier by just using your soffer you are from a special pricing on the web they by once they buy nullity of income and it's made up for your add costs plus more you then also absolon downs helmand to other products such as more software or coaching or services right whatever you decide that you want to uppsala men to and by having a final and he can keep going you.
"marketing school" Discussed on Marketing School
"Get ready for your deep dose of marketing strategies intact deaths from entrepreneurs with the guile and experience to help find success in any marketing capacity you're listening to marketing school with your instructors neil patel and eric soon welcome to another episode of marketing school i mary sue and i'm neil the talk and today we're going to talk about how buffer and who tswete are hurting your facebook reach neil it so what most people don't know about facebook is they have their own tools to publish content and if you're on facebook what are they do facebook makes money from the visits that you're creating ad revenue there's a higher chance that you're gonna end up clicking on facebook one of their add than engaged in stick on there and check out what your friends are doing now on the flip side if you're just using tools like buffer and whose feet sweetener never logging to face with to schedule what happens to facebook they don't make had revenue from you now what ends up what we notice we've done a lot of tests on this we used buffer and whose scheduled post it doesn't get nearly the amount of engagement verses when we post live on facebook or use facebook's own publishing tools and there is a retief i'm talking about more than doubled to triple so if you want to schedule posts use the tools at facebook's providing with in their own website to schedule post eased buffer and his your reached gest tanks by two to three ex yeah the only thing i'll out here i really don't have any i agree with that there's not much to to say around or adds that but i will say you gotta make sure i mean they're the whoever's managing your social media it is within the process where if you're posting to facebook for example it's got to be defined in a documentation that you're not using buffer you're not using hoods we you're not using meat edgar right that's assuming you care a lot about your facebook reach now you're okay probably using with.