35 Burst results for "Marketing School"
Video Marketing School with Owen Video
"There's something to be said about thinking of video. Not as like maybe even the final result that has maybe your your source material like what is the thing that you create that will go everywhere else but like how do you start with this first thing. Yeah that is your pillar content of the thing that you create that then creates and goes other places and when you're creating video. I i mean you've done this for a long time so you've now figured out all the different things the nuance of how to speak where to look how to present yourself how to get lighting right so that it looks better how to set up unitary all the things that's a lot and that's intimidating for someone who's just getting started but i think if i think of it as step one like start the process of figuring out how to record your voice and get started with producing content. I think it's a different way to think about it for some people out there. You bring up some really good points there and it kind of brings me back to the four disciplines of video marketing and we call this the video pro system in fact if you search the hashtag video pro you'll find a lot of our stuff. I mean there's some other people that have used the hashtag as well but it's like our core hashtag tag and video pro. What that means is a professional use of video and for some people. That's going to be like a youtube channel that generate subscribers right for others. It's going to be a youtube channel. That generates leads and still for others. It's going to be sort of like you know a video presence that's on multiple platforms even. Igt we believe in a youtube. I like a youtube centric. Right your top down. Content starts on youtube. And then you repurpose that into the other platforms. The reason for that is on facebook. You know three seconds is of you. Let's just kind of time that out for a second ready you click on the video and one two three and you click off. Youtube counts that as of you and you go home. And you're like i got two hundred sixty seven us on facebook today right. You got two hundred and sixty seven people to watch your video for one to three seconds. That's not have you write that in my world view like that's that's someone who just clicked on your video. They may not even have turned on sound yet. So you know on youtube. A view is thirty seconds. So it's literally one view on on. Facebook is worth ten views or one view on youtube is where ten views on facebook. And that's really really important to to consider why. Youtube is so important because people are actually watching your content now. The other part of that is the four disciplines of video marketing the video pro system and when you master these four things the blur of what camera should i get. How do i look better. What do i say. How do i producers who edits it. Where do i share it. What if it doesn't get viewed. How do you get people to watch it. How do you get people to click on your link. All of those sort of confusing things come into very clear focus. And here's the good news. It boils down into four main points. Here they are k. programming production promotion and progress. Okay the video pro system. So programming is the art of knowing what videos. You're going to produce a head of time and what you're going to say in those video videos literally how you structure them right. Because i see what i see. A lot of video creators doing especially business. Creators is going way off the prairie hatred avenue to talk you about x. y. z. And you end up talking about trump and biden in the election. This whole thing and it's like dude. How did you get there. You know what i mean like you. Keep your stuff a scaffolding. Because i promise you this if someone tunes into a video called like how to market your business or how did you seo. I guarantee you. There are not interested in your vegan recipes or your political views right. So you gotta have scaffolding. What do you say. What are you not say. That's the programming discipline the production discipline. What camera light and microphone. Or you're gonna use and if you're filming in front of a window you really don't even need a light. You just gotta make sure you film during during daytime hours right but you gotta have like set up. We recommend a video creation station. This is a three part system right. It's a camera a microphone and a light for example. You know you're looking at my video creation station right now. I film right here every single day. I have other stations as well. That's part of what. I do a youtuber but you only need one right. You could just do a webcam. Alight microphone and being a place where when an email comes in an instant message or a text message comes in. And you go. Oh my gosh that would be a great video right like a question from a client. You can just press record and start. Recording so programming is very very simple. You set up everything in a standard concrete environment so that whenever you sit down you technically film something. So that's production. Promotion is where you share the video right. Like where do you upload and went and then do you share it on facebook and if so where on facebook how often on facebook you know this is i think you use your e mail campaign. Do you share it on instagram. And how right. Every business needs their own specific promotional plan. And it's going to be different for some people i'm going to say. Yeah like you should be sharing this on facebook for other people. I'm going to be like you know. Let's wait a week. See how the video performs and if we need help then we'll share it in some facebook groups. You know that sort of thing so that can change and finally progress right progress or progress as how the video pro system that we kinda came to a little bit of license on that but when you're looking at your progress what you're looking at is did people watch the video. Where did they x out of the video. How long did they watch the video. And what you're looking for really are like right like peaks and dips right and with peaks. You want to do more of that and dips you want to eliminate that so if you do a video where it's talking heads you the whole time and you notice that like people watch for a minute and then it just dips well. That's a good indication that you need to mix up the scenery a little bit right. My point is is that youtube gives you ton of tons of analytics and when you learn what analytics to read and when right because the analytics the first three days of a videos publishing is one thing but after three months you're looking at different analytics now knowing what to look at and when will will affect your programming and you see how it comes right back into full circle so you're programming impacts your production which then impacts where you share the video in promotion. Then you get progress. Reports on your progress helps the impact your programming master. Those four things and youtube is easy and your business grows
Interview With Eric Siu
"Fellow. Risk-takers this your worst. Podcast hosts andrew stotz. And i'm here with featured guest. Eric su to rock. I'm ready to rock. Thanks for having me andrew. I'm glad to have you on the show. And in fact i went to cal state long beach so i used to be in the la area for a long time so it's good to reconnect with lovely l. a. What i used to call the center of the universe at that time. So let me introduce you to the audience for those people. That don't know eric. He is the ceo of content intelligence software. click flow. Which helps you grow your traffic while looking like a genius and who doesn't want that also owns an ad agency single grain and work with companies such as amazon airbnb salesforce and uber to acquire more customers. He hosts to podcasts. Marketing school with neil patel and leveling up which combined have over forty eight million downloads to date. He's also frequently around the world of marketing and software as a service and he's recently publishing a book called leveling up. And i happen to tell you. Eric doesn't know this. But i've managed to get an inside person to give me the first copy of the book. Let me find it and there. It is whoa. They sent it to you know. Just kidding i made myself. I made included on a little book that i had. But that's what it's going to look like folks and it's called up and right now you can get chapter number one which i've been through and i'm really excited. So maybe you can just tell the audience a little bit about yourself and what they're gonna get from this book and what they could do now to get some of that in wednesday coming out all. Here's the fiscal copy. Here's what is gonna look like boom. This is what it looks like. It's coming out february. Twenty four th. But my name's eric su. So you know to your point couple of businesses. I kind of my go-to level at the world through marketing. So the business you mentioned but we also have any events business. We have an education business and we also invest other mar related sass and to podcasts. You mentioned i just love learning. I love teaching to articulate my thoughts. And i'm here on this podcast to talk about my worst investment. I think there's a there's a theme here. I'll try to tie everything together without me too. Wordy that's great. You know it's interesting. Because when i read through the first chapter and also i'm a listener of your podcast. Both of them. What i get from us that we come from a slightly different generation. Let's say i graduated from university and cal state long beach in nineteen eighty nine. And i didn't really. I wasn't in the gaming realm at the time and i wasn't when it started really hit. I wasn't that interested in it. So what i notice about about you. And i suspect that this is what people were going to get out of the book instead. You focus on some really short actionable things and it's feel like whether it's your podcasts. Or when i read your book. It is a lot about getting to that next level in little steps. And that's the way i was brought up. I was born with heavy big content redes- whole book and then tell me what you learn. Is that correct to think of it that way. Or how do you think how does your mind. Yeah it's so. I have this turtle in front of me and i got from puerto rico and i visited puerto rico for obvious reasons but it reminds me to slow down and to understand that you leveling up one percent everyday just trying to get a little better every single day. That's what it's all about because if you think of decades that be results in decades you'll be amazed by what you accomplished and you have short term hustle and long-term outlook. It's the same thing as investing at the end of the day. So i think it's You know. I'm glad that you noticed that we'll actually never thought of it that way but yeah that's exactly what it is. Yeah in fact before we get into the question. I just quote one thing out of the book and that is you say just because you have struggled in pass does not mean you're entitled anything to play at the next level you'll have a new set of struggles and that's something that really hit me because first of all at the age of fifty five. Life's supposed to be good and easy and all that no no. There's still struggles that you gotta face. That's the first thing. But the second thing that i took away from that this again this kind of incremental way that you look at things focus on the struggles in that one little level and there's always going to be those new struggles so that's a big thing that i've taken away from it. I'm looking forward to getting to the whole book someday. I'll have it by the way. Like i noticed a little warm buffet character in the back. I think that's what it is and so if you think about it. Eighty four point. So i think he's worth eighty five billion eighty. Four of that didn't come until after his sixty fifth birthday. So you talk about patients there. You go right there. Poster child for not
How to Rank on Page 1 of Google in 2021
"Today. We are going to talk about how to rank on. Page one of google in twenty twenty one. So okay get off. I mean look. We'll talk about page we've been talked about ranking number one as well so look for twenty twenty one the core web vitals that is going to be a big part of google's algorithm so it's having a great website experience making sure things are fast things are not broken kind of the basics. Just making sure that google is just trying to make sure that there's a framework for websites to follow to rank carnage. Want to help make you more successful because they do want to be indexing your content. Another thing that you should do if you wanna rank really well. This year is build les lames. I know this sounds crazy. Eric and i will do episode on this topic within the next week or so but build less links. So what we've seen is if you build too many links to fast your rankings. Don't move up as fast and they usually don't go up as high to people who are building at a much slower pace taking their time building higher calling links rowlings in both scenarios. You never wanna buy links. It's more so just people do ten of manual outreach and just try to bombard how many links again getting try to aim for rich anchor techs and i would tell you is do the opposite when you create content. Let it sit wait. A few months and then build natural high-quality very relevant -tated links and. Even if you just let trick lynn. What you'll find is that your rankings. Climate a much quicker pace all right under giving oldie but still relevant the skyscraper technique from back linko also known as brian. Deane but the idea here. Is that all of us ranking number one or page one there for a reason. So what conclusions. Can you draw by diagnosing. The top three results. And can you do something. That's ten times better than that. That's still something that works. It's the same thing with product craciun. You make something that's ten times better and you know you just keep iterating right. So let's use the tesla electric cars an example. I would say it's maybe. It's not a ted ex. Could be ten x. I mean. I love it as a car right but yeah i think it's a great car. I do think it's the best. It's the most pleasant experience i've ever had right so same deal here. That's why their stock is. There's a lot that goes into why their stock is so high. But you know that's one of the reasons it's just a great product and a great company so think about how your content. How can you make your content like a great product and when you are also optimizing trying to rank really high up. Keep in mind. eric mentioned. They're using user signals right so they have the core web vitals but some of these user signals that they're using is our the senior listing and or they can go down to the next one. I'm clicking on that so things get peeling titled tag appealing meta description can really help. Bolster your rankings. Things like adding in the year in there. We seem increase more. Click through rates based on data. That i got from eric from click flow also keeping it short into the point. Also helps increase clicks adding a meta description. I know sometimes you always see or not always in most cases you see a meta description each listening but it doesn't mean that each site has a meta description is more so google's pulling text from page but if you manually create a meta description you're more likely to get more clicks because he can pick what keywords earner but those are some things that you can do to increase your click throughs as well as evoking curiosity example. That is like the seven benefits at green tea number. Six will shock we. What's number six shock. Me i gotta click and just go look at number six yup lund thing. I'll add from my side is making sure that you're able to keep people on the page for a long time right. So what can you do. Maybe you can add a youtube video to it. Maybe you could add more content to it but dwell time is still important because it is. It's a very nice signal similar with you too. When you think about youtube they look at retention rates right. I mean they obviously want to the platform to show you more ads but you know in terms of ranking you. I mean google's core product is making sure they create a good search experience right. So they're gonna make you hard. They want good signals. Coming from your page. Neil and the last step and i know we can keep going on and on for this but we want to keep it short and to the point so that way you have action that you can creating is update your old content over a billion blogs tons of content way find his right less content but update your existing articles especially ones that already ranking the continue perform. Better if you see pages that are dipping in rankings. Update them look all the people rank above you and make contact better than i know. Eric mentioned the skyscraper technique. You don't have to go that above and beyond just making a little bit better than your competition really helps with your ranking when you make those changes and update your content rankings may not shoot up in the next few days or we but typically within thirty days. You should start seeing go back up
How to Deliver a 7-Star Experience for Clients
"So just to give people like a story so for me. Whenever i'm at the four seasons the thing i love about it is i can take out my phone and order shifts guacamole and all this stuff and it just shows up to the room. I don't need to interact with anybody. Wanna talk to anybody. The food just appears right and sometimes go above and beyond they'll give me like a fruit basket the put some wine and all that cool stuff right. That's going a little above and beyond mr sue. Can i help you with this. Just a little bit right. Like not calling me. Neil or not. Eric reid is mr sue and say that feels like so professional and everything looks really nice tidy. Let's talk about seven star experience. Because i got this concept from airbnb and you know seven star. We're talking about just to give you an example. Let's say neil stays at a hotel and neil. Who's like your favorite band or was your favorite brand Experienced story let's do that. Let's do that. I can't so. I used to live at the mandarin oriental and las vegas There for many many years. I need someone who also lived there find from vegas to los angeles in los angeles during international when they arrived in los angeles. They already have their connection flight. They forgot their passports. Passport was in vegas so they call the cons. Here's the concierge. Had one of the door. People go into their place get their pastor. They told them where it was literally hopped on a plane delivered to him in lax. Straight up games like even crazier okay. So seven star or even nine star would be like. Let's say your favourite dj in your room. Mike spinning or something like that. They roll out the red carpet. Your favorite foods waiting right there. Maybe it's imported from europe or something. They just fluid in right. That is seven star. But i think if you want to think about how this five seven nine star experience you have to outline what three stars five stars looks like and you have to think about okay. How do i go above and beyond to make it a seven. How do i have to go above and beyond for the next one right. And that's the key. Eric just mentioned you had to go above and beyond. I remember talking to a client one time and they hurt us to grow their s traffic. When we're doing a good job vessel. Traffic was growing not as fast as one. But it never as fast as i want and as we're growing at on the phone with founder. Hey i don't want overstep my boundaries. But you know my team can cover the seo stuff separately after this call and they will. And i'm like. I will not do something different on this call. That just really ran on like just hear me out. And let's just go along with it and tell me what happens after thirty days in there like okay so i ended up breaking out on the phone everything that was wrong with their website when it came to conversion rate optimization standpoint and have contract. I'm like look you're trying to get resolved to your start your shot for cash. Who cares what's in your contract. I'm just gonna tell you right now. High-protein going implement this six things that are going to boost your conversion Really want you to implement the minority. And i went down through that list. They did and then within a month and a half to two months because it took him a little bit longer to get it out their conversion rate went up a bit more than thirty percent at that point business much more profitable. There were happy as your trackable much more profitable and they're like thank you. You'd have to like what we owe you. Nothing unlike your businesses wasn't gonna grow as you want it because it was really messed up on. The conversion asks a wanted to fix that i and they were happy and to me that's going above and beyond where i didn't have to. Yeah and those of you that might be wondering okay
3 Simple Ways to Make Your Webinars More Engaging
"Welcome to another episode of Marketing School I'm Eric Su, and I'm Neil Patel and today we're GonNa talk about three simple ways to make your webinars more engaging. So we're in two thousand twenty right now and webinars are still a very effective way to get sales. You look at the people out there such as click funnels they see it's still use a ton of webinars. So again, webinars are basically could be like zoom meeting could you can use this offer like live storm or whatever but you're basically teach people get them to indoctrinate them a little bit and then closed them at the end so if you want. To start with number one, number one is asked people questions within your web, an arm and most people the they have these powerpoint presentations are going. They're doing a pitch that eventually selling but ask people questions throughout it because that'll also give you their objections and make sure you answer each of those objections within your wapner. Even if it's at the end in May, because not only will keep people on longer 'cause you're answering their questions, but you'll also get more sales from it too. Yeah. Number Two I. Guess this is the only one for me but I think this is the most important thing from my perspective is. During a Webinar to focus too much on teaching and because all I did was teach I gave them stuff to do. So maybe I did seven ways to do something but I seven. So you're immediately I'm going to go take some action after ideally what you do is you give them a couple of Aha moment. So maybe two or three all moments let me give you an example. So the consulting school program that we have where we teach people how to build an agency or service type of business for that one. Originally again, I had video, it was teaching people five things you should be doing that are different. To grow your consultancy. Now, what it is is I teach them to think strategically right. So what what am I saw moments was, oh, you should think of your agency not as a long term, it's going to be a big business but more. So for most people, you WANNA think of it as a launch pad business. So you take that drive the income for yourself to hundred, two, hundred, thousand dollars a year, and then make a casual business, and then you go invest and other things could you need to build your wealth that way? Right so it's a good launch pad business. So that was one of the Aha moments. And it's different perspectives from other people, and that's what makes it a little unique and people are like, oh. That sounds amazing and what we do is they're trying to close them. We try to drive them to a phone call and our conversion rates literally shot up after it qualified people quite a bit more to get on the phone call. So I would just say instead of trying to teach too much maybe teach a little bit maybe like ten twenty percent but the rest focus on how moments one, two, three, Aha moments that will really blow people's mind and then just tried to drive up to the next action and. Last but not least in a Webinar recommend that you have someone from your team or hire a contractor to help you and man the chat you won't be able to respond to everything. But if you're actually engaging with people and responding to the comments and the questions right when the come in, you're going to be much better off people stick around they engaged and increase your sales as well.
Marketing Trends We Are Excited About for Q4
"Walk onto another episode of Marketing School I'm Eric Su and I'm Neil Patel, and today we're GonNa talk about marketing trends that we are excited about for q four. So this is a little bit of a new experiment tweet at me Eric Oh sl you. If you think this is cool because Neil and I don't get a lot of time to talk about what we're actually excited about right. So there's a lot of stuff that's happening in the business world and in the marketing world. So we'll see how this goes. This might be a little longer than usual, but I'll start it off I. I mean Neil yesterday. Linked in just just launch stories and I'm super excited about that. 'cause I just post stories instagram all the time I screen shots of stuff up there, and what I'm finding now is that I'm seeing all these people that are relevant seo manager over here content lead over I'm like, Oh, my God I'm going to follow these people you know have talked at a click flow team and then we can do something there. Right but it's just it's a people are here to do business on linked I constantly see like who's relevant talk who want to keep in touch with right? Because there's a little message button over. There but on Instagram, not so much I'm not looking to do business on instagram. So I think Lincoln or Microsoft rather is super smart for doing this and I'm glad that they finally brought it up. Have you tried it yet? I haven't tried it. We have it on her list to try in the next month or so were slow some of that kind of stuff but we're going to try that out another trend that we're seeing as boysearch everyone knows that half the search is at least in the United States now are through voice search according to common core specifically say voice her voice commerce did you. Know over sixty percent of people in the United, states have these smart speaker type devices have made a purchase do boysearch according to crunch and according to a have you done that before though I have many times what did you buy? We buy like bottled water toilet paper tissues, household items man I've never done that before as crazy works really well with Alexa and according to Oh CNC their company that does research they're saying by twenty, twenty, forty, billion dollars is going to be spent on boysearch. That's ridiculous. Amount I know this tiny in the grand scheme of commerce, but that number's going to blow up and explode. Yeah, you don't like the other thing too. I'm just looking at. This is more of a business trump, but I kind of is a marketing trend do but there's a Casey, Newton? I believe his name he's one of the lead editors of the verge. He just left to start his own substance. So everyone starting substance right now, which is basically just you're starting to email newsletter. So when I spoke to Anthony yesterday, I think he's got about five thousand subscribers paying subscriber. So paying ten dollars fifty grand a month from his newsletter, which is. Not, bad at six hundred, grand a year and so whether it's paid newsletters or even paid podcast subscriptions, i. think that's going to become more and more of a trend because people are legit leaving their full time jobs as writers unders going off on their own. You Got Ben Thompson, that's doing that. So what are your thoughts on that? Do you know anyone that's doing it really well, I don't know anyone that's doing well, but I know it makes money look at a Gora. Yeah Oh, how much they do in review of Gore's billion plus dollar company in revenue go some arriving ago. What else you got connection that I have that we're seeing come up in the upcoming years is look when you think about marketing all get emails, a lot of US ignore. But there's a new trend that we're seeing in emails. Right even we ignore emails it's still generate so much money we all send out so many emails, there's company called Sam email that lets you make purchases within your emails. So imagine me sending you e mail regarding I a t shirt you can pick the size and actually checkout and by within the EAMONN never have to go to the website or right now they specialize in airlines you can actually adjust your seat and adjust your ticket and all that kind of stuff within the Eamon. You see like the seat map and you can click and upgrading all that kind of stuff. It's Kinda cool. That's awesome. Yeah. I mean when we think about this at the end of the day, I was buying stuff using my phone when I as I was traveling is just when there's apple pay I immediately select that because the friction there's there's a lot less friction, the experiences a lot better. So whatever way you can make it easier for people to get things done. That's GonNa do well, and then your total. addressable market for that is huge right because you're just trying to solve problems for of Swath of people, you're not even just solving for for niche problems anymore and I think the final thing all end with right now is well to me I, just kind of been observing an investing world right now if you go read bessemer memos just typing bvp memos, what's fascinating to me is how firm decided invest in Shop a fine the very beginning, and you see a lot of interesting trends around that at how off they were in terms of how big they thought the market size was for. This is not exactly a I guess a trend here's that people are writing a lot more than what I'm gaining a lot from these memos. So I guess my only thing I'm trying to point you in the direction of is. Go check out these VP memos go check out morning Brusco, check out the hustle. The Hustle has trends as well. We're did talk about trends and I think you'll learn a lot because there's a lot of good information being put out right now. Neil.
Do This If Your Facebook Ad Account Gets Banned or Suspended
"Welcome to another episode of Marketing School I'm Eric Su and I'm Neil Patel and today we're GonNa talk about what you need to do if your facebook ad account gets banned or suspended. So here's the funny thing. are at account but one we were primarily using for consulting school was suspended because they put us into the same category as the same bucket as the make money online people the Internet marketers that are selling scammy stuff. But I, don't even though we have creative ads, we don't really scam. So that's the funny thing and you don't sell make money. No no, ethnically. People. Yeah. You help people grow their business. You don't teach people how to make money from thin air. What did you do? Yeah. So I'm trying to think I'm going to give the practical answer and tell people what I did because I don't think is applicable to everyone. Will I start off with what you did and then give the practical because? You did. So we obviously, because I have single grain, which is an AD agency we have an address because we have an ad rep, we have an in there. So we managed let's call it seven footers plus ads Ben each month and Neil definitely does as well if not eight figures plus so the thing is because you are tied to your facebook ad manager, they have incentive to help you so if You are actively spending than I would just go straight to your ad manager, but the problem with that is it doesn't apply for every single person. So we're force enough to be able to do that, and they're actually moving us. They've actually created a new review process and we pass a first step were onto the second step now, and they've actually started to crack down a lot of accounts, which is why we Got Caught in the I guess glow damage, which is call it but that's the first part. So in terms of what I think people can do to protect against this is whenever you're starting to run accounts. Sam Evans actually has a video on youtube about this on how he has multiple facebook accounts. So if something happens to one, he's got another one ready to go and so when we got suspended we Had, make another account, and so we have another one running right now, which is actually performing better than the old one. So you want to diversify and make sure that you're covered because if your business completely relies on facebook against suspended like that, you are not only putting yourself on the line. You're putting people's jobs like people that work for you online as well. So you don't want to take on that risk. What's funny I usually is attacked hitting set on facebook. This happened to me years and years ago I think like six years ago I had issues have had any issues recently but yeah, the easiest thing to do and I know that most people don't like this is discredit new account new credit card new address you IP's logging with different Ip's and like when you do that you usually a good to go it's a little bit of a pain but it works yeah, I mean, you really have no choice. If you plan these platforms, they get to decide when the BANU or whatever. So you're kind of at their mercy. So know hopefully this is helpful
How to Write Perfect Cold Emails That Dont Get Ignored
"Do is increase your low time. This is really important especially, because Google has mobile I indexing go google dream hosts. You can check out their site they not only a really super affordable reliable but they're hosting improves your low time converted most hosts out there which increases your seo ranking. So check them out. Welcome to another episode of Marketing School. I'm Eric Su and I'm Neil Patel and today we are going to be talking about how to write perfect cold emails that don't get ignored it. You just get cold email earlier neil I did someone was trying to tell me how it was something about helping the United States you know I live in the United States for anyone listening. Okay let me open it up and the guys like guy. I'm Dan you know I live in the united. States we need your help and pretty much long story short he tried to get me to link to one of his websites. I didn't respond to Dan. I was like this isn't really hoping the United States. This is more so helping you but I did up because it was just so creative. The other thing that I've found with creative subject lines is I short to the point does well, like sometimes Brian Deane will send emails would just. Be Site audit or Seo template or something like that. Those do well anything that's casual lower case like your friends would send you do well putting people's name in the subject line does well to what have you tested Yeah you. Looking at this email from Nathan Lot guy, he sends me this email and it says five hundred K. Twenty Twenty ytd. So that basically I'm like, okay he's probably talking about a business that maybe things I'm interested in. Right. So I'm like, okay I'm going to click on it. So to your point short sometimes it might be like we've talked about just putting the person's first name with a question mark that's been used quite a bit now. So a lot of things we. Talked about on this podcast will tend to get over US really quickly and you have to move onto the next thing. Let's see I'm doing a cold email and I'm trying to get a client. I might say three issues with your website, right? It's it's short. It's to the point and it's something that you know that they care about. So if I'm the CEO of the company reach out to me, you tell me there's problem with my website on my own God. I'm. GonNa. Do I'm at the very least I'm probably if I'm responsible CEO, I'm GonNa Ford that to whoever's responsible on the team, and that's actually longtime ago. Here's a better example Neil and I hit a Zingo when they're are thinking about getting into poker and we just think the email is that was we've grown a poker websites before and then we getting a call with on a call with like four or five of their executives unfortunately day ended up scrapping the program but. It just shows and this is at the time Neil and I were I think it was twenty, six, twenty seven still sitting out the cold email you gotta think about what people care about and go from there. Neil. You even talk about the cold email that you sent to someone that kind of got into like a issue, which is call it that way. Yes. So there was a billionaire who got into a issue bad press I literally send a cold email on like. You're. GonNa run into more trouble unless you do this like something generic like that in decline and then I broke down. How my company can help them with PR you end up hiring me but I got him to respond to the email and he's prying but I quickly got from it that he didn't WanNA spend any money. So I kinda stopped messaging him back. But in general short catchy subject lines do well and anything that is very relevant to the time or something that they're facing problems that they're having do extremely well, and you don't need to know the person like if I'm sending you a cold email to fifty one hundred people in a space and I know I'm an SEO and I'm trying to get him for s you're related stop. I know people always want more traffic like I m saying like, try this hack. Your traffic will just go through the roof. And just like something that simple and a lot of people end up opening it, and then you can have a conversation and get responses. The final thing I'll add from my side is that the body of your email just you only need a personalized ten to twenty percent of it, and then it's personalized. So you don't need to go that far but the personalization goes a long way 'cause anybody and I promise you anybody that has a decent brain will know but it's just a template, and so you got to figure out how you can make it look legit and by the way you WanNa make. Sure your
#1 Marketing Skill That Will Get You Hired in 2021 (Hint: Not SEO or PPC)
"Welcome to another episode of Marketing School I'm Eric Su. And I'm Neil Patel and today we're going to be talking about the number one marking skill that will get you hired in twenty twenty one and it's not SEO PPC. So what is it Neil? The number one skill that will get you hired in twenty twenty one is going to be creativity and you're probably wondering how the heck is this a marketing skill while as Andrew, chanoine one said our marketing channels eventually, Goto Shit in other words. The. Channels out there they're going to cause people to compete get crowded with you and when you end up doing things like that, they just get expensive and their heart approves Roi from but it doesn't mean that you can't do well as a marketer. You just need to be creative. You know an Eric and I have talked about this. When people are digging UNITA Zach you need to get creative and do some of the opposite of stuff or tests new unique stuff. For example, when Russell Brunson wanted to grow his podcast he was giving away free MP three players installing his podcasts on there to really help boost his numbers. That's example. Of, getting super creative and the list goes on on like one thing that I'm trying to do right now is working on our commercial strip. So we're going to start running television ads throughout the united. States and we're GONNA skill it up and just really go hard and hit really hard and branding people are going to be like meal. Why would you run television as your digital marketing agency everyone in your space talks about how digital is better than television sure. But Television does a better chance at branding than digital does so like just doing new creative things when competition is not willing to that's how you win in the long run. And, one thing we looked at in the past is if you open up the facebook Ad Library you can see that Russell Brunson who neil just mentioned he runs a ton of new creatives he's creating new stuff all the time it's new ad creative and it's new offers under concert rotating because there's banner blindness and there's also offer blindness while People WanNa keep saying the same thing over and over. So the thing is too if you look at response rates in terms of your engagement rates and conversion rates and all that you know it all starts to decline. Once, you have something working. So you have to immediately start them work on the next one, and so I remember for our consulting school program where we show agencies, how to get more clients. Basically, the one thing we struggled with was creative everything was subpar to click the rates were all under one percent for the longest time once we started look thinking about, okay. How do we make better creative? The team got together and our click the rates over two percent, right. So one of the things we look at at the top of funnel metric is what is Our Click through rate first and then not cutting finals down to everything else your conversion are your CPA numbers and things like that. So creative is by far the number one thing and it's hard to find people that are creative right now it's for whatever reason if you work in tech usually if you're gonNA demand generation, they're hiring you to just run paid ads right and then you might have someone that does some email stuff but there aren't people that are really well rounded understand copywriting psychology which all ties in with creativity as well. Right so at the. End of the day, you have to practice the stuff we've talked about a lot of books recommend around copywriting around Seo, things like that but you gotta become more well rounded and when you becoming well rounded and creative keep in mind that just knowing ideas to tasks in knowing solutions isn't enough you gotta be able to execute on them because if you can't execute an implement them without very little help, you're not going to do well, and like the people who are creative and can move fast are the ones who tend to do extremely well in the marketing world. Yet the final ad that's been critical for us around that program that I was talking about is we do a daily stand up every single day and we talk about creatives. We talked about iterating very quickly because you can't just wait if you start waiting a week every time you do you're you're spending in a good chunk of money while at the end of the day, you're not going to be able. To iterating quickly enough, and that's going to cause your performance to to fall apart. So that's just a side thing that you might want to consider if you are looking to scale a campaign. So that is it. For today
How to Get Clients in Today's Environment
"Welcome to another episode of Marketing School? I'm Eric Su and I'm Neil Patel and today we are going to talk about how to get clients in today's environment. So when Neil and I are talking about clients in this context, we could mean clients for your agency. We can mean clients for just any type of services business in general, right? So could be real estate clients as well. So we do know that today's environment is tougher. It's different dependent on your industry as well. So for seven histories maybe if you're hospitality, we might be a little tougher but you we still wanNA talk about overall. What we think is effective in terms of getting clients today. I still use the same approach and I know we talked about this impasse episodes in which. I just go out there and you can either go like virtual networking events, but the biggest and the easiest way that I've been getting customers still is I go look for recently funded companies in my space figure out how I can help them my email them all the things I would do I lay it all out in such a way step-by-step way where they can just do it without me but a portion of them descend hiring you and I know that sounds a little bit crazy but I've just found that to work. So well over the years I, continue just do that. Yup and another thing that similar to what Neil is saying is, yes you can definitely use crunch basie what's going on there but there is a service died. One of my buddies recommended predict leads dot Com and they will actually show you when this is happening actively what's the new CMO's joins a company or whatever, and I'm not sure how much it is exactly but you can check that out whatever gives you an edge. You know you WANNA take a look at it right so you know people have brought to my. Attention the recent recent but Lincoln sales navigator it's gotten better and better over the years. So you can actually see when people are adjusting as well. So using these tools will give you the inside that you need to reach out, and then just go out there and add value like meal I've mentioned tell us times in the past the people that come up to us would solutions offer us to work for free and then say they want to negotiate a kind of more ongoing arrangement afterwards, every single time someone that's done that. Done that well, we've ended up doing something with the mother, turn them part time or harm them fulltime or referring them to somewhere else, and that's how you if you're starting from Ground Zero. Let's funniest. So many of my best people and I know with you to have come from people doing a free test run from a month or two. Now, if you're GONNA use that Strategy Eric and I are talking about here, you can't just go to people I'm be like you've got so many things wrong fix it you need. To achieve them how you'RE GONNA. Fix It be very proactive and not have to head them up and ask him questions here and there yet to be self sufficient in other words, be able to figure things out on your own because if you can do that, you can show him results. DASA. People like they don't want more employees that they have to hand hold and teach and train people are self sufficient who level up their team and provide more value than what they're currently getting right now. Yep, and the other thing is. What you can do is make loom video. So That's L. O. M. dot com, and they're actually doing very well as a company right now but you can basically just make quick videos for people to just saying, Hey, look I spotted these things they get a sense of your personality in the video and you're doing a screen share your face is showing, and so they'll get a sense of whether they want to get to know you more or not or if they think you're full of it and here's the beauty of. It. If they think you're full of it while that's an opportunity for you to improve, you can constantly iterating. So if I'm coming out of college right now, I might not be good on video I might not be polished with the way I'm talking but I'm just gonNA keep getting more and more reps and I'm GonNa get better over time neal was never good at speaking when he started I was never good at speaking when I first started we've gotten better we're not like world class number one in the world, but that's What it takes us if you want to find clients that way it should work well, and then like Neil mention, there's a lot of virtual events going on right now, which are tied in when there's a virtual networking. So just use our event as an example, the growth accelerator. Well, we have virtual networking like RPG and where Neil might go stand somewhere everyone crowds around him and I might go stand somewhere but we have different groups but you know we're building that relationship and more than anything. I think some people might. Say. Oh you know you should go look at other agencies and partner up with them. It's like, no. I've tried that in the past you try doing that it's GonNa take you forever does set of the partnership and that you really your expectations are not going to be met because you'd expect an influx of leads coming in generally, it does not work out that way. So that's no. You need the results right now to go get the results right now you can't rely on someone else selling for you gotta go, Sell Yourself. Yep. So I mean, you know Aaron Ross from predictable revenue says you WANNA. In this case, your sniping your leads, right you're targeting who you want your sniping and what I would say is figure out how much revenue drive and how many clients that is per month and then figure out how much outreach that is for you per day because that's the one thing you can control, which is your outreach every day,
7 Laws of Podcasting
"Welcome to another episode of Marketing School I'm Eric Su and I'm the orbital and today we are going to be talking about the seven laws of podcasting. So Neil that I've been podcasting for about been four years now a little over four years for marketing longer if you think about your growth everywhere yeah. Longer will leveling off for for seven years on that one. So it's been a long time. So seven years. For seven laws. Right. But I guess I'll kick it off I. so before I could get off meal and I did it no this podcast was going to go and we've realized that we caught onto a trend that is still taking off right now and podcasting is just going to get bigger and bigger last year the number was about seven hundred, thousand podcast in the world has probably got a lot bigger since. Then, and there's a lot of advertising dollars going into podcasting Joe, Rogan's podcast. They did a deal as spotify for over one hundred, million dollars. So it's just going to continue to be good times. It's a nice medium for people and you know the first law will say about podcasting is you know you've got to be consistent and share story around that my leveling up podcast for the first year only nine dollars. A day off of their first year after second year only thirty downloads a day, and then from there, it started compound, and then that led to that podcast is still there and now we have the mark podcast but we've been very consistent with it on the same lesson that goes over to if you're doing youtube if you're doing blogging if you're doing any type of content at all, it just it just consistency. Number two, you need half quantity the more quantity you have the more episodes you have the more listens yoga time it really does stacking compound. So don't just think that you're GONNA do well, even if you're consistent and you're pretty senior episodes every quarter or even weekly, you're not gonNA do as well as if you just did a daily with people like us John Lee Dumas, there's quite a few players who just Do daily a is more work, but you get the listens in the Dallas away quicker if you just quit way more quantity number three. So if you look at the Joe Rogan's of the world when he does video podcast, it actually gets chopped up into a lot of different pieces. So we've often talked about Omni channel and hasn't changed air if you do a video podcast like we're doing right now and you. Can make a bunch of different pieces. One sixty minute long form interview can become six mini pieces and you can put it onto youtube. You can put onto podcast whilst now you have thirteen pieces right there and then you can make little micro content for social. There's just a lot that you can do chopping things up and you can use a service like repurpose house dot io, the adding Babbit two, hundred, fifty. Dollars a month find on a five, hundred, dollar a month plan. Eventually, you can have your own team, do it for you, but that's a good way to get started with repurposing number four. You GotTa do Keyword Research. It doesn't matter what you end up talking about. If you don't have the right keywords with the title of your podcast and your descriptions, you won't get as many listens in Dallas. So Do Keyword Research. Number five seems like a dust and but still a lot of people fail in this. I, remember back in the day I was using Blue Yeti microphone and the problem with that one was I plugged it into my USB port. What you should be doing is you should be using a mixer so both nearly have a mixer read one called focus right and you can use focus right and then we both have higher pr forty microphones and so these are high quality microphones route four, hundred dollars from the Mike and the mixer. I believes anywhere from one hundred, one, hundred, fifty dollars or so you don't need a start with anything crazy but. If, you're going to be using a blue Yeti, which one hundred dollars still make sure you have a mixer because you sound a lot better and a very important thing is the quality of your sound 'cause when Neil I used to record next each other when we first started this ambiguous when we had to turn off the air conditioner, it would get really hot but also more importantly, it was really echoey and done a terrible because we're right next to each other and people said, oh you guys sound like you're recording from the bathroom Blah Blah Blah and we started getting bad rating from it it just it's not a good user experience. Number six aspirations. If you don't ask for ratings, you won't climb the charts and you won't get as many new listeners and downloads. So at the end of each podcast, there's nothing wrong with asking for ratings. Yeah and on top of that, if you're GONNA ask for the ratings, we haven't done the best job of this incentivizing people to put a rating. You'll probably get a lot more exotic just neil haven't done a good job about it number. Seven, you gotTa know your numbers. You can use look at the apple podcasts analytics look at spotify analytics as we look at where retention is and you can see retention will tell you what episode you should be doing more of. So for example, what we do episodes Seo retention might be ninety, five percent but if we start talking about how we like to plant tomatoes than our retention might be forty percent or so so it might not do as. Well, the other thing too is when we use chargeable chart able, that's how you spell it. They will show you your thirty day performance or your seven day performance for new content that you have coming out. So now I've been looking at them like, oh, well, people really latch on what we talk about certain things and they just they totally get disinterested when we talk about other things such as I don't know whether I'm just making things up. So, use chargeable has a lot of different features. It's probably the most complete podcast analytics tool out there were not affiliated and we just use the free version, but she's been really good for us.
7 Business Lessons From Instagram Launching 'Reels'
"Super committed to your success online. We've worked with them to a special offer just remarking school listeners all you have to do is go to dream host dot com slash marking school to learn more and get your website online today. Welcome to another episode of Marketing School. I'm Eric Su and I'm Neil Patel and today we're GonNa talk about seven business lessons from instagram launching. Real's. So instagram as this recording there still a, there's this battle against Tiktok the even the US is battling Tiktok while trying to get in the cell and so facebook sees tiktok as a existential threat. So they launched their tiktok competitor called reels and we just WanNa talk about a couple of business lessons that we learned watching Mark Zuckerberg and Facebook, which owns instagram over the year. So I'll start with number one number one is you know don't be afraid to coffee I mean you know they copied stories from snapchat and other copying reels. Actually not illegal to do. So people actually think maybe it's in bad taste but some people will talk trash to meals. People talk trash to me saying Oh. You know we're copping copying copying but. Even. The biggest companies in the world they iterating on things that happened to be working well, and then they move on. Yeah number two is don't expect every launch a success sometimes facebook does launches and they do well and sometimes they don't do well. But the one thing that's for sure is persistent and they keep trying new things. So whenever you launch something new and it doesn't go well, don't get discouraged just keep at it keep tweaking, keep experimenting, keep testing and keep launching because some things will be a massive hit and some things will. Number three is around if you're going to launch something, you launch it with fanfare, and so they launched it with fanfare and they announced it across channels. But also what happens is, for example, when live launched or when stories launched, they favored the stories even even an instagram right now, our facebook when you go live, they still favor you because it's engaging people on the platform. You know if you're going to launch something, make sure that you are marketing correctly you're promoting where you can and you're making the most of the distribution that you have and face because ton of distribution across its channels. So that is number three. Number Four. When you're doing a launch, you need to end up creating buzz around it before you launch, and after if you just release something and you launch it and it's a soft launch, it doesn't do well when facebook does launches, they tried to create as much noise as possible. Another player to look at when it comes to launches including noise is apple. So falling either of them is tragic to create that buzz. When you create that buzz is much more likely to go off as a hidden, and then it's going to cause more sales, conversions usage whatever the metric you're optimize for. Number five if you think about it reels launched and there's this tiktok battle going on but keep in mind to mark Zuckerberg is a really good businessman he he's not look he he helped code facebook but at the end of the day, a lot of people respect for how good he is at at business and what he did was he went to Washington I talked about how Tiktok is national security threat. Who knows if it is it isn't but the fact that matters got the crossers on Tiktok. Now there's a lot more scrutiny and boom they come out with this deal's launch. And if you can't build it crushes, that would be number six. So technically, I would say if you can't build the crush it or buy it. So if Mark Zuckerberg see something that's blowing up talk facebook is an atrocity notre by if they can't buy, they try to copy it everywhere if they can't copy it, they tried to crush just like that stop hey tiktok should end up being banned it's a really smart strategy. The other thing that you'll notice that they end up doing too is if they're going against competitor just copy. The featured on Instagram, the copy that feature on Instagram facebook what's up the everywhere? So you're much more likely to use their ecosystem versus someone else and is a very clever approach to keep people there versus going to the competition. Yeah. Number seven similar to what Neil said a little earlier. But you know if you've got a if you create something, you not only have to kill your babies if they don't work but you have to kill them pretty quickly and so face because launch a lot of different things previously that didn't work out. And they were like, they would come out and then you would see him just disappeared really quickly. Right. So you have to be willing to be unemotional just because you put in a lot of engineering resource a low costs around it and it you did all this marketing fanfare it it doesn't mean that it should stay around because you put know no sunk cost, right that's fallacy, and so you
How to Generate Content Ideas For Long Form Articles
"Welcome to another episode of marketing. School. I'm Eric Su and I'm meal and today we are going to talk about how to generate content ideas for long form articles but first and foremost. Why should people be thinking about long form articles? People are like blogging his dead S. US to competitive long form articles. They get attendance traffic. Don't believe me just look a wikipedia. My blog is a living example of it if it works in the SEO space, your blog is a living example of it works in Seo based it's not dead it's competitive, but it doesn't mean it said it's like saying instagram is dead. Your reach may not be as good as what it used to be, but it doesn't mean it's dead. Right so all start this off. I talked about what we didn't talk about back Linkohr's another good example of this Brian Diener, our mutual friend Great Seo blog, and he partnered up with some other people to create a called exploding topics. So you can get us exploding topics depends on the niche that you're in, but it shows what topics are exploding literally exploiting topics. You could combine that with Google trends as well but that's going to give you some content ideas and the other thing I like to use is if I have an idea. Let's say I wanNA write something on content marketing while I can just use the auto complete feature in Google and I'm GonNa get a lot of ideas and I can see what people are searching for recently. So I just gave you three different tools three different techniques you can use out the gate of a bunch of other ones marinating but Neil, what do you have? So we have a really simple process for coming up with long form content. You can use address for this or you can use uber suggests into it for Free I. Tend to put in a competitor. You are all on. I'll go to my top ten competitors put into the euro click on the top pages report in Uber suggests and it'll show me all their top pages. They get the most traffic from Google a click on do all under their estimated visits or keywords show me all the key words that the use within the page that the ranking core, and then what I do is I go to their page right a better version of it make sure to include some of those words that are. Relevant and I also look at who links to them because Uber says in that top page report shows you who links each of those pages wants a better version using Brian Deane skyscraper technique. I had all the people that linked to my competition pretty much begged for links and we just rinse and repeat that process. We just tried to do a shift on the content that way and it works like if you crank attended those pages out the next month or two, we get a lot of nobody you're from now your traffic should explode. Right, and if you're fortunate enough to have a team, what you can do is you can have a brainstorming session. What that means is you can simply open a such world doing video meetings right now you can just open google dot and then have each person gets one dedicated page and they can just start. IDEA. So let's say, Hey, guys, let's come up with. You know what do we think are good long long-form topics for content marketing what's been the next five or ten minutes just cranking out ideas and you'll find even five minutes. So people come up with five to ten ideas and you can pick maybe the top three or so and that's going to help guide you for the future. So Neil techniques certainly that worked really well. But if you're fortunate enough to have a team, what you can do then is utilized team but also the beauty of that is you can in many cases, look forward to because. If you're doing a lot of keyword research oftentimes you're looking backwards, but sometimes you can capitalize on their trend and in jump on it and then start to upgrade not content over and over again because we've talked about the importance of upgrading content especially because the search engine result pages are so much more competitive today neil yet there's too many choices if you don't update, you're pretty much screwed at least in the long run.
How We've Been using Community's SMS As Another Marketing Channel
"Welcome to another episode of Marketing School I'm Eric. Su and I'm tall and today we're going to be talking about how we've been using community. That's community DOT COM were you've been using their SMS features as another marketing channel. So Neil, do you WANNA kick it off by explaining what community DOT COM is and I'll talk about what we've been doing. Sure. So if you listen to our podcast for awhile, you'll notice that the end of some episodes or even at the beginning of some episodes will tell you hey, Texas, and we'll give out a number of what's number. Is Three One oh, three, four, nine, three, seven, eight, five. and. I recommend that you Texas at this number. So you can get a feel of how it is but community is application that allows you to have text based communication with people thinking about how you do email messaging. You can do Massimo messaging you can personalize emails think of all those feeds looped in together in a from called community helps you personalize things and helps you automate things as well and that have your own phone number versus people texting like a short coder like that. So it makes it more personal than let's say someone doing a vote for American idol. Yep We've been using community for maybe let's call it a month or month and a half, and it's been great because we have a small group of people about two, hundred, fifty people and the list continues to get bigger. But when we're about to record, let's were recording today it's a it's a Friday what will do is we will text a group saying, Hey, what are your biggest marketing struggles right now or what are your biggest business challenges and a bunch of topics will flow through and I've actually dropped a couple of topics in here and so that actually makes our lives a lot easier. So a great for that plus people are actually seeing their topics live. As well, but the other thing we're doing to is were announcing when we're doing things because if we're trying to create a community telling people that, hey, we're going to be doing this live right now you guys can join us or let's say a meal both in La we say, Hey, you know we're going to be doing the meet up. You know it's going to be on us. There'd be doing the happy hour and everyone can join on. That's in the area that's core because it it fosters that impersonal communication. So there's a lot of different ways to use community but just think. Of It. This way your open rates when it comes to text messaging, I opened probably nine percent of texts that are sent to me. Your open rates are a lot higher and the the click rate has while I'm looking at our stats. You know when we send a link, it's like forty to fifty percent clicks rate. So the engagement is very high right now and usually when a when there's a hot new channel, this engagement rates are really high and I think more and more people are going to use it. I just don't get regulator not because I was talking to a body. It'll probably get regulators is the question of what I've already seen things circling around about regulations happening with SMS Yarka and I believe it because businesses aren't using like crazy right now but that will definitely change within a few years and then you're GonNa see all these rules and regulations of privacy concerns. It's like telemarketing. It's still hard core. Now, they still haven't managed to crack the code on that but for the time being there's a lot of different apps you can use out there community dot com one that that we use I believe they're investors are like Ashton Kutcher diddy in in in these people did tell you about the spam starting to get now on my iphone? No. There's facetime, right? Yeah. And the sad part is my email and phone number out there all over the web right 'cause like on social profile for so many years the amount of calls they get a days ridiculous on average publica. Forty fifty calls on any given day literally forty fifty calls from people I don't know and this is non like telemarketers is like people because it's in your signature everywhere right? Signature as well. That was like a million emails. Email, million people like you're GONNA get messages. But now, I'm starting to get facetime spam and you can see people just trying to face him in and like sometimes you can see like the email address has the name of based have instead of like a phone number, some really dating sites and I'm like I don't even know why just ignore it because I'm like I'm married I, have a wife I'm happy and like I know people are just trying to spam and scammy for money or whatever it may be but there's behavior here. For everyone just wants to make money. Yes. short-term thinking. But anyway guys, we think it's great for right now I think just use it in by the way the what the one thing I'll say about how we use to his were pretty non spammy. We send maybe one message awake and that's it. So we don't to send multiple messages. We just say, Hey, we're doing this and we'll say reply if you actually want the link and then we just check a bunch of. People that want to link, and we'll just send them the link and that's something that can be delegated to. If you happen to have assistance on your team, you could just do that and community has a dashboard that you can be using to. So Neil, I can give ask the Neil and he can give access to other people. So it's it's pretty cool in that respect.
Tools To Help With Instagram Growth
"Welcome to another episode of marketing. School I'm Eric Su and I'm Neil. Patel and today we're GONNA talk about a couple of tools to help with instagram growth. So I will start with number one and this is what I've mentioned. Once already tensor social and there's a lot of other influence or tools but tensor social is it's cool because let's say I, want to find people that are it allows me to filter and. Search. For people that I think are most relevant to me. So let's say I wanNA find only verified accounts that have contact information that are in the marketing nation. I can actually do that or I can do a profile on Neil's account of Neil. Neil has a lot of marketers following I can see which influential people are following him, and maybe I can reach out to those people right. So the whole idea here is We often talk about finding email addresses, finding contact information to reach out to people to get things done. A lot of people are hanging out on instagram. So this is just another way to push your your initiatives. Ford. If you're people are actually hanging out on. INSTAGRAM Another thing that I like doing is I use Canada because one way I've found to grow your in grandfathering extinct carousels you to see him on Eric Nice proposal. They can keep clicking next next next next next, and it creates a ton engagement and I bet you they're tracking how many people are swiping which them to show your content increase the reach way more. So but you can use cabinet do for you don't have to pay designer then. I like using in grammar that's I N. G. R. A. M. E. R. I think felt right Tad's matter when you're posting on instagram. So what happens is they'll show, let's say I want to write something on. My continents about marketing while it's GonNa show me the most popular tags is going to show me rare tags and also think there's a medium level two and then you can sort out the majority of them. Are you wanna find are the rare tags and the medium? Tanzania put some popular ones in there and that's the idea and sometimes when we've used in the past, we have had over sixty to seventy percent of people discover. A piece of content and that's a lot and so tabs work and go ahead and use of the White House. Grammar. Another team that you can doing is using social blade I use social blade to spy on my competition look at growth not tell you how many followers are getting and how many how often they're posting content and you can start looking for correlations of me like Oh, they posted this content this day and their follow count jump through the roof. So you can start looking at what was the context that they're posting that's getting into the most followers in will give you ideas of the type of content you should be posting on your profile to get more followers more reach. Yup So one free toy you can use facebook creator studio. What's great about it is you can schedule I g TV posts an instagram posts ahead of time, and that's they'll show you analytics as well. It just really convenient us sure there's other tools out there like sprout social send a ball. There's a lot of these other social tools but facebook creator studio does make things pretty easy and It also allows you to post to facebook and also believe allows you to boost those posts as well. Another thing that you WANNA do out facebook's Ad Library because if you're trying to run ads on Instagram, it can give you some inspiration and that's very important because some of the best ways to grow your profile is to advertising whether we like it or not, but check out as well.
The Unemployment Stimulus Is Making It Hard To Hire Employees - Here's What To Do
"Welcome to another episode of Marketing School I'm Eric Su. And I'm meal and today we're going to be talking about the unemployment stimulus, making it harder to hire employees and what to do about it. So before I go to kneel around the world right now, we're really just talking about what we're experiencing the United States because that's the context that we understand a couple of months ago a six hundred dollars a week unemployment stimulus was added on top of the state benefits as well. So federally you got six. Hundred. Bucks. So what ended up happening was created this disincentive for people that were started making more money from that to go back to work. So actually made it harder to hire employees. No, we're talking these could be cooks. These can be people that are, let's say hostesses as well or a hosts. So a lot of different roles people don't feel like going back to work right now, and so what are you end up doing about it that the question? Yet and around the world other countries have their own versions of this as well. So the big thing that we're looking at is look if people are looking to go back to work and they want that free money does the right people that you want to hire the usually if someone really loves what they're doing, they're more likely to go and do it whether it is a stimulus check or not. The thing that I look at I don't know about you is typically when I'm hiring I'm looking for people. Have done before and if you can offer him something that's worthwhile because they've done it before they're successful at it, they're gonNA make way more money than they will from the stimulus checks though they're much more likely to accept it. Yeah. I. Think those of you that listen to this you're interested in marketing I. Think One thing about marketing is it's about storytelling to what's in it for them for the long term besides the money right now the short term, the short term stuff let's say they're interning on they. Happened to me making less than what they beginning from stimulus while what you say is, Hey, look coming out of this if you actually do a good job if you're able to do this and this, we're happy to promote you to this level and plus you're going to get these benefits and you're going to get these it'll be learning so much right. So what you end up doing is you stack a lot of these benefits and it should become a no brainer to them and if they don't WanNa do. It and they're like, no, I really need the money right now they're not someone you wanna work with long-term because they're too short term focused. So you're better off losing those people anyway and you're better off strengthening your company based on people that Actually WanNa work with you for long term. So should be based on page they should be chasing the opportunity and not so much short term cash. It's also ethics as well. If people are willing to take a job because they want that quick stimulus check and do nothing. That as unethical because that's taking money from others who are more in need. Yeah, and the other thing I'll add to is it's also not very intelligent again. So I talked about short term earlier, and if you talked about thinking like an investor in a in a past episode but someone that thinks like an investor thinks long-term think about the company do you think about the people that are working with I remember early days when I was working at? I think I was working at circuit city. Everyone's in it for themselves right? Everybody like the Tech Support Guy you know best buy had their they're declawed ours is called like fire daughter something. Yeah Fire Dog. Yeah I mean it's I didn't feel like I got a lot of I didn't feel like I was aligned with the mission. So all the things we talk about mission vision values culture, and all you have to marketers talking about this these are things that we didn't care about before you realize these are the things that actually matter Neil,
Should You Boost Your Ads or Just Use the Ad Manager?
"Or super committed to your success online. We've worked with them to a special offer just remarking school listeners all you have to do is go to dream host dot com slash marking school to learn more and get your website online today. Welcome to another episode of Marketing School I'm Eric Su, and I'm Neil Patel and today we're GonNa talk about if you should be boosting your ads or just using the ad manager but I I think we should define Neil what does boosting ads or the ad manager mean on I'll start with boosting ads. So boosting ads is a button for facebook specifically and other platforms have added a very easy way to promote content. But in the past you'd have to go into ads. Manager Find Your peace maybe you're on their page to find what you want to promote, and they don't take a long time to start promoting it. Now, you can just hit a button. I'll call it easy mode for promoting her stuff and that's boosting odds. But when it comes to using ad manager but I was talking about earlier, you actually have to go into a separate section inside of facebook ads, and then you have to go into the AD managers and if you don't. Know how to use it it can actually be daunting. Let's say your small business owner. There is a little bit of a learning curve there. So to me boosting ads initially super simple to do ads manager is a little more complex question is which one should you be doing and I think I'll started off by saying look if you are a small business owner and you don't have a lot of time to learn things right now and you don't have the resources to. Hire someone full time for this just use boosts and boost around. Let's say I'm a bakery shop owner and I deliver like cakes you. Okay. So I would just boost around my area and then boost coupons things that I can do is try to drive people to be aware of Mike Cakes that you can order on delivery. Neil I would recommend is like Eric mentioned. If you have time, you can get Wimmer Granular ads manager and you get more advanced, which allows you tend. To get a better Roi while I tell people is most people aren't going to have the time their knees boost feature. When you click the boost feature, don't just accept the boost you need to adjust the settings and then go from there. So with the boost feature, you can end up selecting things like your region, your budgets and all these little settings and I would recommend that you go through them before you just click except I think a really smart thing you can. Do I started doing this recently is you know we are pumping out a lot of content like this, for example, and so you know whatever content I tend to like on market to my teams. Hey, let's go ahead and boost this and here's the framework. The framework is let's say we do a video might say, let's put ten dollars a day to it for the next three days. So that ends up being three hundred dollars. You can spend a dollar a day. Okay. So It can be thirty dollars but I spending ten dollars a day on it, and we only boosted to our middle of the funnel pages. So people that are perhaps visiting our case study pages or people that are visiting our services pages or have filled out a consultation for trailing for something, we're trying to get the more doctrinaire in our world. So let's say they don't end up converting but then for the next three days are getting all this content around marketing score leveling up. And for that money spent that actually does drive more leads and we've seen an uptick in Leeds as so oftentimes, you'll hear from people. Oh, I see videos everywhere or I listen to your podcast all the time. Right. You're trying to drive that type of we talk about being everywhere we talk about being on channel. This is an easy way to do it, and so I like boosting in that respect. Now for talking about conversion related things, you'd probably have to go down her. Dude I have barely ever seen conversions from boosting no matter what industry the point Neal's making to, as you should be aiming for reach and you want people to watch your stuff and
"marketing school" Discussed on Marketing School
"So I'll start with number one. Number one four in terms of facebook ad hacks I actually got this from the CMO of Click funnels actually just explained it to me yesterday and it's something that we've been doing I think a lot of people should be doing is set it and forget it retargeting. What that basically means is, let's say if someone lands on my hits, a landing page and the landing page is telling the opted for example for our consulting. School offer on how to grow agencies and secures the benefits off the enwright. Eric's built this agency before he's worked with these clients Blah Blah Blah Blah Blah. You literally take that copy and just put it into the the retargeting ad and you're just trying to get your trying to re target people that haven't opted in. Now the key thing here when you're retargeting people especially if it's a smaller audience too many people go. For the conversion objective when should in fact be going for the reach objective hit as many people as possible in that audience. So that's simple but still even today even our best add managers on the agency side they forget to do stuff like this. It's really easy to forget like I forget a lot. So just remember to do that the next tip and this is an easy one, but a lot of people don't do. This this pixel swaps or audience swap. So Eric has audience I have audience as long as we're not breaking privacy guidelines and stuff like that. Why can't I target his audience people who visited his sight and why can't he target people visiting my website? It's a simple way to get more sales because if you have similar audiences with someone who's ideally not a direct competitor, it's a way for both you to grow your sales. Number three is this actually comes from the CMO of click funds as well who is actually going to be a guest on the marketing school podcast he. Talked about how this is a concept that we've seen a lot in the past. This is called Nunez Boomerang add. So let's say I am selling a book while maybe what do Scroll, I'll just kind of flip through the pages and the ad and kind of just goes back and forth this type of Ad Performs really well and I've seen it before really well on on our side well, also, it could be a boomerang of anything right could be you can be showing a product I could be throwing some like a water balloon neil and it can be hitting an boomerang back. Who knows right? But that's that's the type of stuff that is a natural pattern interrupt number four look ads are expensive. It's hard to convert traffic. So make the cold air traffic warm and start sending them to educational pieces, blockposts, videos, bursts, and then after they're done consuming the content, remark it them, and then target them through remarking ads for the conversion. But the first that you show up to someone that's new should be educational piece of content video audio that way they're getting warm tier brand to your company, and then they're much more likely. You'll find that your costs practices intensive go down if you do it right. Five draw inspiration from other sources. So you can use the facebook Ad Library that's free to use. You can use tools like beat that's a D. B. E. A. T. dot com, and you can also just take a look at what people are putting up on swiped DOT Co. so there's long-form copy examples there's landing page examples there has to draw inspiration, and from there you think over time you should build the habit of creating swipe file. So for me, I like to save a lot. Of stuff in Instagram I like to save a lot of stuff on facebook has one. I saved them into different categories even on my phone and I I see something on like take a picture of it and I'll put inspiration right or if I see a business opportunity, put it on their opportunities because there's so many opportunities. So that's why I like to do I think from there. You'll at least be able to get some ideas because a lot of ideas that you see a religious. Of other things, a lot of things are not necessarily created just completely from scratch really iterating on the genius of other people. And number six you're gonNA find a lot of people visit checkout pages, your lead pages, but they don't finish the completion. They may add stuff the car, but they don't complete. So critter be marketing video explaining in a video what it's like to be a customer what it's like to complete the experience the benefits how mazing parked is how amazing the services maybe being another testimonials and chokes those remarketing ads all over facebook and way applying does they won't get. About the people who view the conversions tend to go through the roof. All right number seven last but not least what's old is new again. So I gave you the example earlier with the Boomerang ads and that's something we seen over the years what tends to happen is people start to get banner blindness looking at the same ads over and over 'cause everyone let's say you're listening to a podcast like marking scores something else and. We talk about something that's working really well, everyone will jump on it and what happens is quickly were used to it, and then it doesn't convert as well. But the smart thing again, going back to click funnels again I when I spoke to Russell Brunson on the leveling up podcast what they do is they're very methodical what used to work in the past let's. Say They have might have you know eight to ten offers that they rotate in through each year and people get bored bundle rotate in an old older offer that was converting well same thing with ads to whatever was working really. Well, let's say stops working for a month or two will bring it back in three months put it on a cycle and what's Old Is new again. So that's why you see when it comes to creative. Your job is to hopefully pattern interrupt and then get them to take action there. That's what you're trying to do that is it for today if you are interested in our virtual event, it is at marketing school the slash live. That's V awesome founders and executives awesome speakers networking we have. Groups as well. Just all the things to help people grow because we're still hanging out at home right now again, marketing school in I'll slash live that's l I v E, and we will see you tomorrow. We appreciate you joining us for this session of Marketing School be sure to rate review and subscribe to the show and visit marketing school dot io for more resources based on today's topic as well as access to more episodes that will help you find. True Marketing success. Tax Marketing School ISO l until next time class dismissed..
How to Use Calculators and Quizzes to Skyrocket Leads with Randy Rayess
"Okay everyone today, we've got another special episode of Marketing School where we bring on amazing guests to teach you the things that they know the cool companies out. There are part of an also other cool stuff that they are doing, and our next guest is randy res-, who I've known for years and years. He's got a company called out. One of the CO founders and outgrow is a platform that lets marketers. Launch Interactive calculators that boosts customer engagement and lead to higher conversion I. Firstly used it I love it. I mentioned it a couple of times. Sources also on this podcast as well. Randy is also the CO founder of venture packed. Are you still part of as well? Yeah that's cool. So Randy, I, mean you know it's it's been a very long time have spoken to you for while you've now moved up to the bay area but how are things going man going? Well, it's going well as you know, it's kind of in the middle of the covert situation for the last five months but otherwise, he's been doing our best in Algebra to help the companies that were have been. And to make sure our team members are comfortable with the new from home setup Yup. Cool. So can you tell us a little more about outgrow how it works and also how you guys make money shirt? So what is basically tool focused on helping marketers improve their conversion rates and engagement on their websites, and so the way we help with that is we make it easy for marketers to build a wide range of interactive personally tools. So if someone lands on your page, they instead of just having regular contact us form, you can create more powerful interactive tools like an Roi calculator, a cost savings calculator. Chopped balked and assessment recommendation engine. So all these different tools we make it easy for marketers to build without any technicolor design skill and it helps conversion engagement. And the business itself, how does pricing work if People Wanna get started and then I'd like to know also whatever number you can around the business whether it's growth rates, revenues, whatever you're Oakland to sharing. Sure. So the plans will vary. So our small plan is around fourteen a month and are larger plant and it goes up from there depending on features in needs for people in this podcast. If they go to Algebra dot co forward slash school they get a thirty day trial for the a lot more time to really try out the tool for free without a card required than we can help them on custom plant or one of our standard plants. So really it's going. To start way than if you have a advanced need, we can create a custom planner or you can use one of our larger plants in terms of scale. So we have over five thousand page of businesses that use us, and we have about eight core content types that people will build with our platform. The main ones are calculators, quizzes, chat bots, recommendation engines in essence. Got It. I mean if I were to look at low and five thousand paying customers. So you're probably north of seventy grand monthly recurring revenue something around that range could be probably more because you average it outright something like that. Well. So we have a wide range of the fourteen is the lowest plan, and then we have a higher plans that go up from there so. It'll be like five thousand times. Maybe I don't know you could be at two, hundred, fifty grand are who knows right but I don't need exact number me I just tried to play the guessing game right now out grows has been successful it's been continue to grow I mean, I, think this is maybe five years ago or so could be four years ago you know Randy and I were working out of a we were in downtown Los Angeles. Times. Have Changed Man. So right now because there's one website I can think of the entire website and just calculators right so what context would people be want to use something like outgrow? Why should they be using that over maybe like creating e book or using one of those landing page tools? Yeah. Sure. So I think the way to think about it is, of course, you know financial health and wellness will have lots. Of. calculators quizzes as their core content right you know what's the interest rate on a mortgage? What's The you know your retirement investing health and wellness for like what's up Yoga do the fitness routines those things are examples that everyone knows but there's actually a lot that can be done in other industries as well. So for example, in SAS, whereas company and outgrow, we help people figure out what types of ideas they can build. Using our tool, we have an idea generation tool women are white calculator to help people figure out what are Y of using outgrow based on how many the lead lift that they can get. So companies lied you know salesforce, they'll be marquette they'll use outgrow to help better educate their audience in a much more personalized wait. So instead of just saying Oh, hey, this design software that can help you you try to get A. Sense of what their needs are, and then you specify the specific tool, the specific plan or the specific value to provides that's relevant to them, and so that kind of flow is different from a more static these content that might come through you booker started blocks or anything we complement those. Well, it's not I don't think it has to be one or the other what we've seen as most people do both
"marketing school" Discussed on Marketing School
"If you're not asking questions if you're not getting feedback, you can't get better right. This is why I think it's good that Neil. Night we both like the negative feedback more than a positive. We don't really get much from the positive. I think that's Fairly rare because a lot of people need positive reinforcement, but that's just how we are and you know there's some really good stuff in the survey that we got. So Neil you WANNA start. Yes. So learned quite a bit I'm looking at this for the very first time and I'm seeing summaries like one thing those really interesting that stuff out on me because we run paid ads every once in a while. And one of the questions is how old are you and a good portion of our audience roughly forty plus percent are over the age of forty six and I know my team loves running ads to the group around twenty five to forty, which based on the podcast is roughly fifty percent chunk of the audience that still you know the older demographic has a lot of money A. Lot of them have done business are established in their career than they can probably spend more than the younger audience that was really interesting to me. The other thing to note too is there's a lot more CEO's listener podcast and marketers, and that'll probably tell us all right when we're giving tactics, how do we make actionable for people who don't know how to code who are the ones? In the day to day or don't have forty hours a week to spend on marketing. Yeah I mean there's a couple things here that somewhere expected right. So we say you know in terms of the world of business what's your favorite topic? So fifty one percent of people pick marketing, but twenty, one percent pick entrepreneurship and eighteen percent pick strategy. So now we have an indication that, hey, maybe we can talk a little more about entrepreneurship and strategy 'cause most of the time we're talking about marketing maybe a little bit business. That's one thing. The second thing is we. got a little more specific like, Hey, like in the world of marketing, what is your favorite topic? So this is no surprise thirty, four percent of people say Seo and then forty four percent say they actually said Konta marketings about seventy percent or so I guess it makes sense 'cause Neil Ni- for what for for better or worse by the way this happened again Neil when I was at a dinner last week I was like Seo is like, Yeah Eric's the SEO. It's just like. That's what we're known for. One more thing before I kick back to you neil is we ask a product market fit question. So this comes from attack world, but we want to know if we have, we haven't fit with our audience where it's like they can't live without the podcast. So we we basically asked this question. What would you feel if marketing school no longer existed so sixty six percent of people said they would feel very disappointed and then twenty four percent would be somewhat disappointed what you're looking for here and then. Nine percent said not disappointed by what you're looking for here is that the very disappointed number that should be above forty percent in December actually came from from I think it was Sean Ellis that came up with this, but a lot of people started using it and I think it's good to know that were above forty percent because if not that we know we have some serious problems that we have a lot to improve on. So it's good this question every year to kind of see where you're at with your audience Neil. The. Other thing by serving, you can improve the experience because you can give people what they want it really is that simple like as eric mention. When we surveyed to answer, find out what they want from us of course, mention Seo. But they also mentioned email marketing, which is really high up content marketing had the same boats as SEO conversion rate optimization was number four, and it was pretty good. Almost half the votes is seo email marketing was roughly half there as well. So it just shows you what you think. Your audience wants what you think they're looking for may not really be at and if you can. Really give a talk by understanding all these things are going to be in a much better position. So just assume you know everything about your audience because audience is probably not GonNa be you and it changes over time too. So even if you survey them, you got all this feedback you need to do what Eric is concentrating, what we're doing on my end as well in which you always want to survey because things change over time as a change one adapt to them. So. Working towards wrapping up on my side we did ask this question probably should ask this earlier because we do the survey, but we don't think we asked this question with specific answers in the past but how could markings goal improve for you? So you think about your product or your service could improve, and then you might have some options for them or you give him a form field other please specify. So what's fascinating is twenty seven percent of people actually not that fascinating twenty, eight percent of people said. They want more topic specific episodes. So US covering could be seo email marketing whatever. But maybe we seem a week maybe three or five episodes. It centers around one topic that could be interesting. Twelve percent of people bring guests on. Interestingly enough we are bringing guest on. You know we're going to have that many slots. But if you do if you're interested in being a marketing school gassed, you can go to marketing school the slash guests just a heads up to you that we only have a couple slots and there. Is a fee tied to it as well, and then the final thing I'll say on this one is eighteen percent of people would prefer longer episodes. That's interesting feedback I. Don't think we're necessarily GONNA do it because I think this format has worked while for us. You know obviously, we can debate on it and then two more things from side. This is interesting if we were to put some of the show or bonus episodes into a paid subscription format, would you pay for it? Right? Seventy percent of people said maybe. To me means a note I think we have to make irresistible offer but twenty percent said no, and then it wasn't like. Yeah let's do it. Right was crazy but here's the other thing. This is what else talking with you about Neil how interested would you be a weekly market or newsletter keep featuring marketing analysis and strategies you got sixty three percent of people are saying very interested thirty, six percent of people saying somewhat interested. So that covers one hundred percent zero percent of people said not interested at all Neil. Yeah I. I don't have anything else to add in which just do these surveys learn from them. You can Jackson the questions that were asked me in adjustment to your business or use them straight up the same way and see what your audience and users telling a gesture product your service, your website to match their expectations in you'll have a bigger business. And always at the very guys always ask us questions is there anything else you'd like to add keep it open and then you'll get some gold that comes from that and what you're looking for their as you're looking for signal, there's GonNa be a lot of noise but the things that keep popping up that signal that you should probably consider talking about and then. Go from there. So guys, that is it for today let us know by the way. Let us know by texting us what you like to see us do how you like to see US improve and text us three, one Oh, three, four, nine, three, seven, eight, five, again it's three one. Oh, three, four, nine, three, seven, eight, five. All right. See You guys tomorrow. We appreciate you joining us for this session of Marketing School. Be Sure to rate review and subscribe to the show and visit marketing school dot io for more resources based on today's topic as well as access to more episodes that will help you buy true marketing success. That's marketing school dot io until next time class dismissed..
"marketing school" Discussed on Marketing School
"Welcome to another episode of Marketing School I'm Eric Su and I'm Neil and today we are going to talk about what you should copy from Neil Patel in business. So this episode is going to be fun for Neil especially because he does have to do anything because I am going to be the one neil and I have we've known each other for was it eight years now nine years breath I think we've known to the for at least ten years. And I don't think. So because I twenty five or twenty, six years twenty, five years old. So it's been nine years nine years. All right. One ten at so fast I feel like it's just yesterday where else reading Neal's old blog quick sprout and you just write things that I sometimes I would understand and I would email him he would actually respond and I'm like is this guy respond to me so now I wanna take advantage and so I kept telling him and eventually he's like delicious get on the phone and we Talked for like twenty minutes or so and that's how our friendship started. You know and eventually that led to US meeting at Taco Bell in Orange County and it was blooming friendship from the last nine years or so really love what's meal has done. I mean he's always supported me he's tried to help as much as I can but I'M GONNA share a couple of things that I've. Observed over the years that I think that are worth copying. So the number one thing that you should copy from neal is his fast execution. So you know meal, we'll be the first ones to say that were not the best marketers in the world. I think at a certain point, there are going to be people that will overtake you but in terms of execution Neil and I might. Talk on the phone and the next day or two maybe the next five ten minutes he's already on he has his team on it. So I might say, Hey, this optimization, the numbers are really good. He's on it right? He's not afraid to jump on quickly and he's not afraid to test these things. Especially, if you give him numbers, she's going to test if you just come up with. Conjecture without much to back it up, probably not going to test it but fast execution I think Neil probably is one of the fastest executor's the I know. So I think that's really important. It's just getting things done iterating quickly and a lot of people are unable to. So that's the first thing. The second thing I've noticed with meal over the last nine years is that he's not gonNA wait to set up a call. He's just going to call you. So if he wants to get something done, he's GonNa call you just because it's faster that way and that actually ties when fast execution I, actually most people go ask you and then there's like they're scheduling. And everything and then just there's all this back and forth with meal. Here's picks up the phone and he goes and jeeze users like, Hey, what's this person's number or just call me straight up doesn't matter what time it is and we'll just talk. So I think that's important as well. The ties fast execution. The third thing is if you think about a lot of. Whatever's being created around you. It's really iterations. It's a lot of things are not that much innovative. It's people building on the shoulders of giants, right? So you don't necessarily need come up with something from scratch, and the thing here is that you don't necessarily need to reinvent the wheel. Neil doesn't need to reinvent the wheel bought Uber suggests and he just made it better. He iterative on it. There's a lot of things that. He's done where he didn't necessarily come up with something from scratch and some he is but a lot of the things is just hey, who's doing something interesting how can I tweet and how can I make it better and boom? You know he executes on that quickly. So that's the third day. The fourth thing is meals zigzag other people's zagging some things might not necessarily work workout, but he's GonNa try it. So for example, some. Tests that he runs like let's say he ran instagram test and his instagram just really quickly or sometimes you might test something where he's for a period of time he was bragging paid on facebook to get more likes and that worked out initially. But long-term that didn't work out but he was willing to do that. Right is willing to take shots at other people aren't willing to take and you have to be willing to that. If you ought to be good at business industry forcing and we're working towards the fifth thing over here is that kneeled as pretty good job of ignoring the noise so good in fact that he just does whatever he does and he's GonNa Learn from other people but he has learned to tune in the signal that he gets from other people is from other people that are extremely successful. So for him, it's not so much about. Reading as much as it is to talking to other people that are very successful business, right? That's all he pays attention to. If he's he's good numbers boom, he's going to do it sixteen. This is important. I think the counterexample Neil will cut things quickly you'll give quickly. So if a person doesn't work out, he's got to cut them quickly. He's also going to give up quickly test doesn't work to boom I tried it. Didn't work is very fast at cutting whether it's projects whether it's people and then the final thing I'll say is I think over the last nine years, I've learned this about Neil meals actually evolved before I would argue meal feel free to push back on this. You were not willing as much to pay the big bucks for our senior talent. I think that's changed in recent years you are willing to shell out the big box. And you're willing to get other way now I think it wasn't like that before a correct. That is correct. Yeah. All right. Final thing from my side is meal has learned to not try to do everything is learned to focus on what he's world at. In fact, he's team has even told him to you know he just focuses on bringing traffic and that's what he's world-class at. So he'll do want to add anything else before. I close out now that's it. Thank you in words. Yeah. Thank you. So that is it for today guys go school I o slash live. That's L I v E to learn about our virtual and live events. There's something for everybody go check it out fill an application if it looks like it's good fit neil night we might even give a call as well. So that is it for today and we will see you tomorrow. We appreciate you joining us for this session of Marketing School be sure rate review and subscribe to the show and visit marketing school dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success tax marketing school dot io until next time class dismissed..
"marketing school" Discussed on Marketing School
"The. Of Marketing School. And I'm Neil Patel and today we're GONNA talk about why should be segment Tina your website visitor? So, what does that mean exactly Neil? You have visitors coming to your website. Some of them are going to be your ideal customers. Some of them are GONNA purchase. Some of them are window shoppers were there's browsing and they're not gonNA buy some for different regions. Regions some regions. You may support others you may not. There's a lot of different segments of people that come and view and browse your website, so segmentation is what that allows you to do is split apart your visitors and put them in buckets, and then you can end up people different types of messages product services so that you can maximize your conversion rates. Instead Gordon. Because you think about it is you're sites getting any? Ten thousand, six, thousand hundred. You'd have a lot of people that are interested in or at different levels in their journey, so as an example had flynn does is pretty well. He's right message on his website and smart acid come dot com, and he has people that have not started business people. They're making five hundred dollars month. People making over five hundred dollars. And if you click on each wine, it will segment you put into different buckets, so you'll be tagged, and then we'll take you to a page with a offered. It's geared towards the level at your APP. So I think a lot of people actually audited even venture to disclose kneel at myself. We don't do the best job of segmenting and we have a lot of different people for example as Neal's agency, Neil tell digital that might be enterprise level people that are coming to a very small sliver of the traffic that he hasn't. He gets a lot of trumpet each month, but the vast majority of people might be people that are looking for just looking to learn marketing. And we're heading Brian. Leveque speak at our growth. By, but he's actually known for this. He has a company called Bucket Dot. And his book is called the method. Basically. When you reach a website erased segment. You're asking me. What were you journey right now? In the beginning in the middle at the end I need to put the right off in front of them. Assuming that you had to write off it serve because your job ultimately. If you've built an audience just like how we bills audience, our school is to serve people and O.`Neil. I are right now. We have the free continental Mark School. We have to really. Say? It's a higher price point for the accelerator right, but then we have all this space in the middle of that we haven't exact sir, and that's the later. Or we should be segmented people, but the plane is if you do segment people, you are going to be able to serve any below which means more revenue for you and we. Do it in a second, but over Neil keep in mind when it comes to segmentation, it's too hard to segment and group everyone, so you just want to pick the ones. Thou are the most relevant or the ones that are the majority of your visitors. Too many options if you give them like I over three options is waging less people like all this. Have this this and delay is just two to three Max. And then you put the right off there. You don't want to confusing because imagine you going when you didn't go to a restaurant before there's. Stuff on the menu overwhelming at just you don't WanNa make people think. That way. So the easiest way to stagnant is through form fields through browser detection by browser detection is language Ip address. There's quite a few offers out there that help you to segment enriched data because you enrich the visitor data, it makes it easier to segment like for example. If you know someone's coming from Microsoft or you know the person visiting your site who they are because they're logged in, it makes it much easier to segment than if you don't have any of that data with the quickest easiest way to segment is on language based on location and based on them selecting certain form fields. Fields, because then you know. The segmentation date has one hundred percent accurate or is accurate. That could be because they gave you the data versus you making your own assumptions in segmenting from there. Yeah, as the absolutely talked about, there's bucket, I o N Rents, coming out with a new version of a couple of weeks months relief, and then there is right message you can use. Those are simple. feels about is a tabby. A little more complexly regime. You might all data from other sources from as well, and you'll have to talk about customer data platform, so we're able to uncover. To by someone for coca-cola business are cite an example of this might be changing the call to actions, our site, being counter price level services, and then we might change even by her sights a little more and say we help companies grow has really easy way or sedation, but yet making use of the data that you have is going to make people feel better as well 'cause when it's personalize, the experience is customized for them. That is GONNA increase your. Birth rates anything else. The biggest thing I can't emphasize enough is when everyone does segmentation most people. They're trying to come up with one hundred hundred scenarios and saying for this person, Michaud this for this other person this it just gets too overwhelming. Try to stick with only a few scenarios talking about like five I'm talking about like two or three Max start from there, and then you can segment more and more later on as after you're seeing more conversions, but. Off with probably two segments to start off with maybe three Max all right so that is it for today, but marking school the slash live that's I v to learn about our virtual growth accelerator which still? Anyway. That's it for today and we'll see tomorrow. We appreciate you joining us for this session of Marketing School be sure to rate review and subscribe to the show and visit marketing school dot co for more resources based on today's topic as well as access to more episodes that will help you find true marketing success. That's marketing school dot io until next time class dismissed..
"marketing school" Discussed on Marketing School
"Voice recording so neil. What's your take on this? And I don't look at it just as it affects your marketing. I think it just affects you overall like if you're not in the right mindset, you're not gonNA crank as hard versus if you have no issues in distractions, a buddy of mine lost a lot of his income from. From covid nineteen, he lives with his parents now, and he's not in the right mindset. And I know it's GonNa end up happening in which he's been presented some opportunities that could be good, but he's just already in such a bad place that he's probably not going to get the opportunities because his head is not right and I. Think the same goes with anything whether it's opportunities whether it's marketing whether it's just living life and enjoying it for what it is. If you're not in the right mindset, everything religious gets derailed. Yeah and I used to think mindset was one of the pioneers guys like oh I need to worry about I'm fine. I'm just GonNa work kind of thing, and if you don't have your mind, right, you're not gonNA. Take the right actions because if your mind is that right back in the morning you wake up depressed. You're not going to take the right action the right habits. You're not going to go out for a walk. You'RE NOT GONNA. Go to the gym. You're not going to take care of your health. Because your health is really important, there's cascading effect. If your mind's getting you to take the right actions at you're soaking over things you're gonNA play here stressed out. East breakdown met too late. Right so meal. Our just talking about this by I think everyone right now feels a certain level of stress, given the pandemic, and if you lost your job as double-whammy, you're living at home. That's a double by these. Just stack on top of each other, but if you're not and Neil will get tactical in a second, but if you're not constantly aware of what's going on around. Around you and you're just letting these happened you instead of taking actions than you can't do work effectively ill out here inspirational. We actually want you to do good for the way I see it as I love Worke, but asserted point. There is a limit because I'll speak to for second. You know you can go when I think about it. I love working the problem right now is my day's usually I keep. My calendars blocked off my calendar right now. Challenge twelve to fourteen zoom calls a day at is just too much. Neil, keep your calendar clean usually, but you could see for me. This is why I'm reaching a point where it. I'm just GONNA like. Dry. I guess a Brazier because downtown. LA AROUND A lot. You'RE GONNA. Have opposite calendars, because even when we do our recordings, you're the one who typically picks a day in the time and I accept. So the rule, right on more than it's supposed to be two calls a day, but sometimes it gets to three calls a day, but that's my limit, and that doesn't mean I won't talk to other coworkers or anything like that, because there's no office, but it's more so like a limit myself to no more than two calls, whether it's interviews or just random calls, not related to my core business, and I would consider podcasting one of them right so I consider this call, and that goes against the tally, 'cause. It's not like if I don't do this podcast. Today is not going to really affect my business tomorrow or the next day. But one thing that I've done to really help. My mindset is one limit how many calls I do because it just keeps mine. Clearing allows me to think about other stuff and get a lot of work done. I'm big on execution. Because if you fill your calendar up with things that don't produce a direct, Roi, you're GONNA end up finding yourself. Getting burned out much quicker. The second thing I do is I optimize life by thinking about this one little simple thing when things are going really good for you remember. There's always people out there who have a much better than you. When things are going really terrible for you, remember, there's people out there who have much worse than you. That keeps me really level headed, and it keeps me at a state where I don't have too many ups and downs, and that allows me to focus and get more things done with a more clear mind. On my end I definitely agree like usually I would have a phone call now is just totally stacked up and just go ahead and. Build up and I broke my usual pattern, but starting next week I'm having licensed basically capita four day three, thousand, better, ideally zero, but a couple of things so people let service do when this rolled out the code. The lockdowns ounce yet. United States I started Medicaid. Out South earners owns the heads based on eligible trade notation out time off to some what we've done in today so right now, recording this is actually a three day weekend for the United States. We actually on the agency side. We gave people the day off just to give them a mental health day beyond that, too. We also told leadership team to take. We staggered out the day that. That it would take off courage, there directs to take days off to take time off is important because people are stressing in different ways than you don't know other end right at also this is counterproductive or counterintuitive, but giving some time to actually being productive, and not to make use of every single bit of time right, but there's right now. Your team members are no longer not communicating more. There's a lot of stress. Eight might have friends or family members lost their jobs or did cuts it, so there's a lot going on the. Machines like Neil myself. Sometimes it's hard to be aware of it until you actually think about it. And the other thing I'll say is I've been doing this for a couple of years, but I think you can find a temple of this. Any journals really find the five minutes journal I love that because in the morning it's it gets me off on the right foot. It's by grateful for everyday things to do, and there's like a closes off date in a nice way sexist, my mind going in the right direction and the other thing I'll say is if you don't have your health, you have nothing even going out for a walk for twenty minutes. Get endorphins going, but these are. Basic things that you know already a Nihar health experts say, but I can tell you one thing when I not gain outside I use my arena and on a doctor anything. But when I heard what I reservoir I mentioned this before we started recording when I went over to Malibu. House outside my age army job to thirteen before that it was like fifty or sixty usually around ninety, so it just shows that at least on that, if understanding correctly when someone could correct me. But, you just feel different right and then being achieved for yourself, it goes a long way to kneel else. If you guys want to attend our virtual event? Make sure you guys go to marketing school. Dot Aisles Slash live. We appreciate you joining us for this session of Marketing School be sure to rate review and subscribe to the show and visit marketing school dot io for more resources based on today's topic as well as access to more episodes that will help you find true marketing success. That's marketing school dot io until next time class dismissed..
"marketing school" Discussed on Marketing School
"Welcome to marketing school the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach live what they teach. Let's start leveling up your marketing knowledge with your instructors Neil Patel and Eric Su hey margie for that reason I want to talk to you today about a company called Dream House Dream Hose powers the web with fast websites and superior customer service brought to you by team of web experts or super needed to your success online we've worked with them to create a special offer just remarking school listeners all you have to do is go to dream host dot com slash marking school to learn more and get your website online today welcome to another episode of Marketing School. I'm Eric Su and I'm Neil Patel and today work at a talk about how well Neil I handle our marketing to do list so neil how does it work for you my simplest thing is I look at what is the lowest hanging fruit in who is on a monthly basis running experiments to see what has the biggest impact once we know the stuff that has the biggest impact we figure out who on our team can do it the most efficiently and we there's a couple of books I recommend around this this kind of revolves around planning initially and then from there because you plan than that breaks down to each day so there's one book called the less traction that's a format you can fall quarterly planning and then there's also a weekly cadence because you do to quarterly and annual planning from there you have goals for the year and then because related and then I might have some other stuff that in there too right but what you don't want to do he's also known as Shit to dues k these are things weren't just like oh I'm GonNa go like I'm GonNa go like workout in the morning to go do laundry I'm going to go do this other stuff right you start adding yes you're getting stuff done in the day that doesn't move your business the key with your to do list is you gotta break stuff down that can be done not in a day but more so an hour or two.
"marketing school" Discussed on Marketing School
"Welcome to a another episode of marketing school. I'm Eric SU and I'm meal. And today, we're gonna talk about what to expect for marketing school life, which is our live event. That's happening in six days now, June twenty nine that's a Saturday, by the way, we actually haven't even that's happening to prevent that's happening June twenty eight th which is Friday so kneel before I even go to new you Neil, this live event, just to give you guys a recap those of you that are just hearing of it. Now it is. Because we love our audience first and foremost, we love our community, and we promise that, once we broke a million dollars in a one month period that we would do a live event, which is what's happening. So there is going to be a lot of amazing things. Happy neil. You can start it off first and I'll add to it. Yes. So one of the things expect from our green school is going to be some, awesome new fresh content. Eric, and I give doses small doses all the content that we have a marketing school won't be short. It will be a bit longer than our five six. Minute podcast episodes. But the information is still going to be concise compact. And it's going to be impacting in which it's going to give you points that if you follow him, you'll do. Well, right. So the key is to give you action will take aways versus fluff information. Yeah. So the other thing I'll say is this, we've got two hundred people coming from companies averaging let's say ten million dollars a year in revenue. You got BTC people beat people. But the point is going to be amazing marketers amazing entrepreneurs and it's gonna be great. I don't even wanna say networking. It's going to be great relationship building, which is part of the reason Neil, and we'd like to do things online, but we also understand the power of face to face. We know that goes a long way, you know, some of the people that you're gonna meet you end up becoming lifelong friends with you're going to do business with but it's just amazing things happen, where people get together so really excited about that. Eric, and I will be there, we're going to be networking with all the guys getting to know you, helping you answering your questions. This isn't going to be a pitch for we try to sell you on anything the goals, just to educate and help you out. And we are going. To be providing food and stuff like that. You don't have to worry about being hungry or anything, what we're gonna have mushroom coffee. I worked out a deal with four six Matic they're shipping out, three hundred mushroom coffee. So we're gonna have that too, and mushroom coffee. I'm pretty sure Eric means no drugs, no drugs. Yes. No drugs guys. I I'm not into I don't even like mushrooms. I mean, the drug or like the regular mushroom yet. In addition to that Eric, and I are going to be doing a live version of marketing school during the event, it's going to be much longer than five minute episode. I don't know how long it's going to be. I think we have a template for thirty minutes or hours, something like something like that. But the idea is people are going to be asking questions, and then we're going to be answering them live. So you can ask questions to we can kind of pre see them ahead of time. In addition, we're going to be recording. Everything we're gonna livestream it, we also have a mazing list of speakers. For example, one of them is unique from next. Eva, he's going to be speaking. He has one of the biggest phone services funny enough. My company uses them. I. Dis as well. I use them to I it's a great company before that he created I power web and not got rolled up into during international, which is publicly traded, then he created. I think it's called site lock site lockup site law, which is was a big company as while you're talking about well into the eight figures than his company exterior. There will rebound employees there. Well into the nine figures of the give numbers publicly a hundred seventy million a year. There you go. An my guess, is in the next two to three years. They'll be valued at over a billion dollars. Best of all, he's done this without taking any investor money. It's amazing. We can, you know, we got some amazing other speakers to God. We've got people from g two, which was formerly G to crowd often monster people that founded word stream and the co founder of healthy kabuki, which does over one hundred million dollars a year. She's going to be speaking to a really stacked list for our very first event. So we're really proud of that. So what else is going on? We are also. Speaking as well. Right from Delhi, TB owner. Yes. I also speaking WB are often monster. He's one of the most powerful people in the WordPress, ecosystem, yet I love about this. I is he always comes with cutting edge tactics that no one else is talking about, you know, there's some speakers who come on stage they're super polish, their smooth talkers and site is a good talker. And he is smooth and polished, as well. But that's not what I love him for what I love him for. Is he super technical, and he's able to break down crazy, cool effective marketing tactics at knowns doing and in a way that easy to understand in Berlin for anyone, even if you're just getting started in marketing. Yup. And the other thing I'll say to the night before Friday just to get people kind of get people acquainted with each other. We're doing a my friends Japanese restaurant nearby and downtown LA, where we're doing the opening night, happy are where people, you can meet people in a head of time, build relationships and then before the. Today where we start on the vent. So what else do we got going on? Oh, by the way, you mentioned the recording, so we are the live stream that's going to be free. So when you watch it live. It's going to be free, but just a heads up just nobody gets angry de actual recordings itself. Some people have paid for it. So the recording the recordings after those are going to be paid for. But if you wanna watch it live as it's happening that is going to be free, so we look forward to seeing you there. Hopefully, if not hopefully, it'll be live. And yet, thank you guys very much for supporting us and coming to our free event. This is huge amazing thing that Eric and I are doing we love it to death were not doing it to make any money or anything like that. Our goal is to just Kate and provide. And that's why we ended up doing this. Thank you for getting us. Two million dollars without you'd. This would not be possible hundred percent. And one more thing. We are. Also in coming up. We're gonna talk about what's going to happen. Aftermarket school live. We do have Neilan have discussing another person that we have coming down the pipeline that people have expressed interest in so stay tuned for secret announcement that is going to be coming. But the vendors happening you could still apply. There's still time to apply right now. Segal rain dot com slash DT LA to put in your application. We, we do need proof of California, residents or proof of hotel, or proof of travel that we can show that you have proven that you, you put some skin in the game because if you don't put skin in the game, unfortunately, we cannot make the ticket happy because there's over a thousand people thousands of people actually that have applied, and we can only let in two hundred people so we need to make sure that there is some skin in the game. So the attendance rate will be high single grain dot com slash detail. We hope to see you at the event, and with that being said, we'll see you tomorrow. This.
"marketing school" Discussed on Marketing School
"Welcome to another episode of marketing school, I'm Eric SU and I'm meal Patel at today or to talk about seven marking lessons that you can learn from port night, so fortnight for those of you that don't know it's a game released by epic games. And it's a free to play game. And it's a first person shooter. And there has been look NFL superstars to people that have made themselves celebrities from playing this game, and I've actually played it for a little bit. And I found it really enjoyable, so I guess I can kick things off. So the first marking lesson around fort is what I talked about. It's free to play. It's let's call it Freeman. You you basically pay afterward you acquire bunch of users and you pay for like skit upgrades weapon. Maybe weapons gins things like that. Those are all add on top. And then you can also buy season packs, and all it's like all the stuff they choir volume. I and then they start to collect revenue and marketing, we all believe that you have to be perfect from day one. If you look fortnight what they. Ended up doing they release something that was good enough for what they had. And eventually they keep losing more features and add ons later on. So whatever you're doing with your marketing. It doesn't have to be perfect everyone thinks that. Oh, if it's not perfect. It's not gonna do. Well, that's okay. You just have to be perfect enough for what you have. And you can always adapt. A new things later, and I hear the excuse all the time especially in Silicon Valley or we're waiting for this one extra feature before we really pushed hard on marketing. Why would you wait? What you have right now. People are loving it works so push harder on that. And then when that new feature comes on sure push harder again. So the other thing about fort night is that I think you look the raking in hundreds of millions of dollars right now. And what they've done is they've combined elements from other so Neil nine. The last episode. We talking about the Chinese, but fortnight has done a good job of copying kind of taking elements from what's worked in the past other games. I'm making it into this world where he can just go out there have fun with your friends, and then just have a blast intern. You're not just like a first person shooter, you're landing in a world. It's almost like you're playing a O RPG like world of warcraft or something like that where it's not just your confined area, you're actually exploring different areas. Each game tells a different story, so think about high could combine different elements from things that have worked in the past whether it's from competitors or from other industries and make it into your own the fourth thing that you guys should learn is channel based marketing. So if you look at fortnight they recently release Android version, and because they releasing Lee release the Android version. You're seeing big hard marketing pushes for people on Android platforms with your marketing, it should be very channel based if you know, it's only gonna work for a certain type of website or certain type of customer only push for that channel in my last. We knew IRA deal customer was a company with at least ten million dollars in revenue was an ecommerce or subscription like SAS. So instead of marking everywhere we focus on that vertical. Wouldn't you do that? Yeah. You may not get as many. Sign ups, but your sales team your organization, they're going to be much more focused. You're going to delight those type of customers much more the churn is going to be lower. They're going to stick around the word of mouth within that space is going to increase. It's not just about increasing the total number. It's about very specifically if you can end up marketing Justice Pacific segment or group, and thus Ford I did once they got on Android. Let's now market to Android, but they know that ideal customer, they know it's not your dad, so they stick with their specific segment and market..
"marketing school" Discussed on Marketing School
"Get ready for your deep dose of marketing strategies intact deaths from entrepreneurs with the guile and experience to help find success in any marketing capacity you're listening to marketing school with your instructors neil patel and eric soon welcome to a 'nother episode of marketing school i'm eric zoo and i'm the all the talk and today of we are gonna talk about the ultimate advice for every twenty year old so here's my thought on this right so at twenty years old i was really and i'm a by the way let me know what you think about this i'm sure to slow down my my my talking here so at twenty years old i was really concerned about what the future look like right what am i gonna do with my job going to be how much money and we're gonna make you know the kids dutta and here's the thing i learned this uh just actually recently i kinda got this reinforce right so you just have to be you have to roll with the punches and you have to kind of stay the course and be patient right so what i mean by that here's an example when i went to when i went to japan i met up with a couple of business owners there and one guy he built a marketing agency that's focused on pachinko right i'll which is you know gambling he knows that game in in japan right when he started at he started at age thirty you know he no he worked his way up and started this business you know he was only employ for maybe one or two years right and in five years into it may be had a couple of employees now you know he's may be twenty two 25 years into the business he now has fourteen or twenty offices around the world fourteen in japan he has a publicly traded marketing agency in japan that does two hundred million us dollars and a does a whole host of different things versus than you know when he first started it so what's my point here and by the way he introduced me to.
"marketing school" Discussed on Marketing School
"Get ready for your deep dose of marketing strategies intact is from entrepreneurs with the guile and experience to help find success in any marketing capacity you're listening to marketing school with your instructors neil patel and eric soon welcome to a another episode of marketing school i married sue and i neil the tall and today we are going to give you the marketing and plicy you need to here but don't want to and there's a couple things in here so neil when he kick it off yet the big overall team is like there's a apocalypse coming and you're pretty much can be shut out of luck and here's what we mean by this facebook at costs are continuing on the rise in two thousand seventeen facebook had more advertisers then inventory at least in the united states right add costs are just going up google edwards cost started going up again as well it's going to make a conversions harder and harder even seo you're doing really well seo worlds changing they're trying to focus on voice because they believe that's the future you think people are going to be googling with voicing going to be quick non ten results in the future no you're traffic's going to go down if you're not at the top your shit out of luck i hate to say but that's the true everything is going to get screwed up with voice with all these automation an artificial intelligence and augmented reality marketing is going to change so much in the next few years that whatever you're doing right now to generate your sales and your business it will still be around but it's not going to be your main source you're going to end up having to.
"marketing school" Discussed on Marketing School
"Get ready for your deep dose of marketing strategies intact that is from entrepreneurs with the guile and experience to help find success in any marketing capacity you're listening to marketing school with your instructors neil patel and eric soon welcome to a another episode of marketing school i'm eric zoo and i'm yo patel as they of weird that a talk about seven productivity hats that will make you a more efficient marketer what is number one neil yes so number one for you this is just use the tool called rescue time what rescue time doesn't analyze in much time you're spending on sites like facebook twitter linked in extra then you can end of figuring out how much time or you spending on these sites then compare the amount of time you're spending with the dating your google analytics so for example if you're spending most of your time on link thin but most your trafficking conversions is coming from facebook based on your google analytics data now you know that you should be spending more time on social sites are actually producing a positive roy see though in most markers look at it is there like all right let me just took our guganda looks and let me see what the ara why is in great wish we do more of all of this yes of course you should ideally be doing everything but you also have to optimize how much time you spend on each channel of one channel produces you ten times more the roy versa another social channel then of course you should spend the most time on the challenge that produces the highest roy yes so the to kind of a build on on on neels so there's rescue timed of good for your your desk top but then also you know for your mobile device i think it's also really helpful so this is not even just talking about how you can be more efficient as a marketer but also as a human being too right so on i'll ask i have a app called moment that's m o m e n t the word moment and what moment does is it shows you how much time you spain.
"marketing school" Discussed on Marketing School
"Get ready for your deep dose of marketing strategies intact deaths from entrepreneurs with the guile and experience to help find success in any marketing capacity you're listening to marketing school with your instructors neil patel and eric soon and welcome to another episode of marketing school i'm eric zoo and i'm meal talk ed today at we're gonna talk about what the ara white is of konta marketing so this is a question i get from other people this is a question believe it or not that i get from my team sometimes and i feel that it's really important for us to address that so not only when i get this question in the future but a lot of people that are asking all the time what is the our ally of konta marketing so the first thing i'll i'll do to kick this thing off is just with any kind of konta marketing at all whether it's blog post whether it's podcasts whatever you video right the pink i'll say is it takes time we're talking about a twelve to eighteen month journey the story again that i'll share with you is my first podcast that i did growth everywhere there have been doing for you to four years now i was getting nine downloads a day after the first year of spending six hours a week i was interviewing a lot different people i was doing the editing alves rightness show notes but i kept going right and even after the first year after the second year ultimately getting thirty downloads a day right and now yes you know were pushing you know we can upwards of one hundred thousand per month at the high point but it takes a lot of time to get there and now the roy that we're seeing from it just to give you a couple of examples speaking opportunities right other clients right just other opportune to meet other people in person like when i was in germany for example a came from the podcast what else in japan this past week or two weeks ago actually being able to meet people that are ally of konta marketing right and that's a lot there's a lot of intangibles in there but certainly there is in our white to it as well and i'll speak to that in a.
"marketing school" Discussed on Marketing School
"Get ready for your deep dose of marketing strategies intact is from entrepreneurs with the guile and experience to help find success in any marketing capacity you're listening to marketing school with your instructors neil patel and eric soon welcome to a another episode of marketing score either to an annual patel and today a we're going to talk about four fundamental things of you need to master marketing neil what's number one jerk number one is consistency and i'm not talking about consistency when it becomes a marketer i'm talking about consistency when it comes to running tests everyone's like oh i know the best way to get ranked on guler how to create a final or how to optimize conversions are due paid advertising you know what conditions change our rhythms change within google facebook algorithms changed the social media marketing becomes harder paid advertising becomes more competitive inexpensive competitors learn more the become using your technology and they don't have all this deadweight so they're able to move faster right but what i found is in marketing what works years ago probably won't work today so you need a constantly run experiments by being consistent with your experimentation lifted a running it one experiment every single week yeah you're gonna have a lot of failures we are also going to learn what's not working and what is working and one interesting thing that happened to me is what worked in the past i ran tests like for example getting people to sign up on my website on my car for a name an email why not just use goulette indication they click abundant than i have all the information while market conditions change people are worried about privacy that worked extremely well in the past and now i found that to hurt my conversions versus just asking for name an email address right so get super consistent with your testing and try to run at least one marking experiment every single week and it's okay if most of unveil number two is having a growth mindset so marketing were constantly learning were constantly evolving all the time because we're evolving with the technologies right so you look at this a year ago this podcast in exists ill.
"marketing school" Discussed on Marketing School
"Get ready for your deep dose of marketing strategies intact is from entrepreneurs with the guile and experience to help find success in any marketing capacity you're listening to marketing school with your instructors neil patel and eric soon welcome to a another episode of marketing school i'm eric zoo and i'm you'll baton and today we are going to talk about the quickest way to make a sixfigure income as a marketer so here i think it really simple for you want to experience as a hundred thousand dollars a year right that's eight thousand three hundred and thirty three dollars and 33 cents per month so how are you gotta get there well let's say you want to start out as you want to get their easy way to do that is to start consulting right everybody make fun of services and consulting but this is how you start you build a foundation first and maybe you say you you charge each client a thousand or fifteen hundred dollars a month right let's see started thousand you just need wall eight or nine clients per month that's going to get you there and and boom all of a sudden you're making six you have a sixfigure income that's easy way to get there in piggybacking on the consulting approach because i do believe that's the easiest way even if you don't have traffic or you don't know how to do sail there is a really simple strategy you can use to get the six figures nicu this when noone knew who i was i didn't have a name announced the starting off i'm gonna give you a bit of a modified approach because nowadays there's so much better technology and website that'll help you do the whole process so first i want you to go to crunch base crunch pace list all the recent venture funded startups you don't want to look for the companies to raise fifty or one hundred nine you wanna look for the companies who've just razor rounds of five or ten million dollars and funny enough there's more of that then there are other companies to raise one hundred two hundred and fifteen now you take the companies have raise five to ten million and what you wanna do is go look to see who the investors are crunch base list amount not only the company who funded them but the person in that company who is in charge of.
"marketing school" Discussed on Marketing School
"Get ready for your deep dose of marketing strategies intact is from entrepreneurs with the guile and experience to help find success in any marketing capacity you're listening to marketing school with your instructors neil patel and eric soon meanwhile gum to a another episode of marketing score i'm eric soon and i am yo patel and today organ talk about top marketing tools to win business without being the sleazy so i guess i'll kick it off while you can start with the email service provider and y'all i'll go with mine and neil uses a different one but i used drip and just having email service provider collecting emails and then nurturing people with content does help you win business over time without being sleazy 'cause you're sending them good content you're being helpful and you know we've we've got people on our list that we know we didn't really know that we had our listen to enrich too you know enriched all the people on their and we found out okay there's mercedes there's shell gasoline there's audi right but just reaching out to them individually in providing them value goes a long way you should also check out webinar jam women are gem allows you'll run live webinars in which you can promote a product or service or offering all through the webinar so for example let's head i'm trying to promote marketing services where i teach you guys had a grow your traffic and i wanna get you as a client i would end of educating you on all the cool marketing techniques that you could be using to grown and be like look do you find this overwhelming do you need help do you want us to just do it for you and they can click a button you can say like oh go quick to get started by an or work with neil or work with eric and they can fill out a lead form or if you're selling a ebook or ecommerce product you can just say by your product within the webinars they can click the button and it allows them to buy and sell them.
"marketing school" Discussed on Marketing School
"Get ready for your deep dose of marketing strategies intact is from entrepreneurs with the guile and experience to help find success in any marketing capacity you're listening to marketing school with your instructors neil patel and eric soon welcome to another episode of marketing school i married soon and i'm neopentyl had today we're gonna talk on how to step away from your business so he grows on its own neil at what are your thoughts around this topic is the biggest thing that i ended up learning when it comes to stepping away from your business so grows on its own is you need a funnel so i don't care what kind of business you have everyone has some sort of a funnel and if you can take your marketing funnel and fine tune it you can constantly make income whether you're there or whether you stepped away you can generate income and you can use tools like click final stand a building a final but let me give you an example of what i mean by this so there's a lot of people out there who sell info'products you can take a final in which you take facebook traffic you get them to register for webinar that's quote unquote recorded they watch it you educate them and within their you make a pitch for them to buy your eib of course or whatever it may be and then once they buy you have income coming in right i've also seen other funnels for even software companies that are similar you're taking google add were traffic or youtube or even facebook traffic again you're driving them for a weapon are registration your educating them on something and whatever that something is it has to be really cheer software and then you pitch him on how they can do this a lot easier by just using your soffer you are from a special pricing on the web they by once they buy nullity of income and it's made up for your add costs plus more you then also absolon downs helmand to other products such as more software or coaching or services right whatever you decide that you want to uppsala men to and by having a final and he can keep going you.
"marketing school" Discussed on Marketing School
"Get ready for your deep dose of marketing strategies intact deaths from entrepreneurs with the guile and experience to help find success in any marketing capacity you're listening to marketing school with your instructors neil patel and eric soon welcome to another episode of marketing school i mary sue and i'm neil the talk and today we're going to talk about how buffer and who tswete are hurting your facebook reach neil it so what most people don't know about facebook is they have their own tools to publish content and if you're on facebook what are they do facebook makes money from the visits that you're creating ad revenue there's a higher chance that you're gonna end up clicking on facebook one of their add than engaged in stick on there and check out what your friends are doing now on the flip side if you're just using tools like buffer and whose feet sweetener never logging to face with to schedule what happens to facebook they don't make had revenue from you now what ends up what we notice we've done a lot of tests on this we used buffer and whose scheduled post it doesn't get nearly the amount of engagement verses when we post live on facebook or use facebook's own publishing tools and there is a retief i'm talking about more than doubled to triple so if you want to schedule posts use the tools at facebook's providing with in their own website to schedule post eased buffer and his your reached gest tanks by two to three ex yeah the only thing i'll out here i really don't have any i agree with that there's not much to to say around or adds that but i will say you gotta make sure i mean they're the whoever's managing your social media it is within the process where if you're posting to facebook for example it's got to be defined in a documentation that you're not using buffer you're not using hoods we you're not using meat edgar right that's assuming you care a lot about your facebook reach now you're okay probably using with.