20 Burst results for "Marketing Journal"

"marketing journal" Discussed on Lochhead on Marketing

Lochhead on Marketing

08:31 min | 2 weeks ago

"marketing journal" Discussed on Lochhead on Marketing

"Do not equal no results plus an excuse one of things. I love about sales by way of example is sales is pretty binary. Yeah they're make your number you miss your number or exceed your number and in sales if you miss your number couple of quarters in a row two quarters out of four you just gotta start being worried about your job and if you're a ceo. Certainly ceos of public companies. Don't get to miss very many quarters. And even if you're a private company you don't wanna be missing your numbers and so at the end of the quarter. The ceo has to stand up and tell the world and investors. How the company did that quarter and the interesting thing. If you're a public company is wall street doesn't give a shit why you missed the numbers. So if you're not he hitting or beating your numbers every quarter. They don't care. It's like the like a kid that sticks us their fingers in the net. We're not listening. They're just gonna tank your stock and if you're going you're going into the penalty box for a two minute minor and if it was a really big miss it'll be a five minute major. Those are hockey terms. If you're not familiar with hockey and so as a ceo you live and die by the numbers every quarter and as a head of sales chief revenue officer vp assails Whatever whatever whatever title is head of sales That's true too and the reality is that should be true in marketing as well so results do not equal no results plus excuse and i knew that i was getting somewhere in my life in terms of training myself to produce results when i didn't even give a shit about my own excuses so when you can't stand your own excuses for For not producing results. You're probably getting somewhere okay. So now this sort of leads us to the question. Okay so what. What are the marketing results that matter because there's lots of things that marketing do you could say. Oh we build a new website that that that's a result it might matter. It might not matter but it's definitely a result so let's talk about the results that matter i think at the highest level. There's only three things that marketing organizations should be focused on number one design and dominate category. That matters number to drive revenue near term mid and longterm and number three create enduring value as measured by market cap or company valuation. We wanna be creating the most valuable company in a category. That matters okay. So let's just hit those three things again number. One design dominated a category. That matters number to drive. Revenue and number three create enduring value as measured by company value market cap valuation and ultimately our objective is to become the most valuable company in the category. That's how you know you're the category queen now. If you focused on just those three results it can be very clarifying on a number of dimensions. And i'll get to that in a sec. Let's talk about why those three things matter so much number one design dominate category. That matters i think that is the seminal be hag the seminal focus of the entire executive team and frankly company itself and if your company's not focused on that i don't know what you're doing number to drive revenue you know there's a lot of cmo's who get all wrapped around the axle about leads or sales off the website or this or that or the other look creating leads driving revenue in the business. These are not hard things you got to go. Do them the work that the doing of the work is real work. But it's not rocket surgery So if you need to drive revenue you probably need traffic to your website. So go to the traffic store and buy some and get really good at converting traffic into customers. And there's a million marketing podcasts and books and and all sorts of tools and tricks and tips we can do to drive revenue but the bottom line is as marketers. We have to be illu air. Wars and ground wars the high level strategic steph and the ground level revenue tactical stuff in the truth. Is you gotta do both. It's not an either or it's a both and legendary. Cmo's particularly when you start your new job. go to the driving revenue. I if you want to score points internally drive some revenue sit down with your head of sales. You're ceo and say what do we need to do to create massive revenue upside problems in this company and get busy on that if you get overly focused on the strategic particularly early on in your tenures cmo. You're probably in for deep shit so design and dominate a category that matters that's the medical driving revenue if there's no revenue the medical won't matter. We need to put food on the family. As george w bush said so put food on the family legendary. Cmo's drive revenue and then enduring value. This is also the objective of the entire executive team but marketing needs to be focused on it. We want to be the most valuable company over a long period of time in a category that matters and We're the category queen of that Category all right so these things are very clarifying because you can look at any execution any activity any investment Any new hire that you're doing in marketing and ask yourself the question. Does this one design and dominated new category that matters to drive revenue and three create enduring value. And if it doesn't don't do it stop doing it. Just don't fuck do it. now. I've sat in the cmo chair. I know there's a lot of things that are distracting. I think the cmo gets pushed and pulled in ways that some other c. level executives do not and so there's a couple things i'll you to number one. Marketing is not an internal service bureau. This idea that marketing has internal customers. I'll marketings here. Just depart the business You know sales our customer. That's insanity marketing is the business. It doesn't support the business now. Yes marketing does need to work with sales. Es marketing does need to work with engineering and product development and product management and so forth of course and in that context every department needs to work with every other department but if we are at the beck and call of these other departments and they ring the bell and we salivate then. We're going to be in a constant state of stimulus response so be very very careful about allowing yourself to get turned into an internal service bureau. That's one Another one is a lot of marketers. Cmo's even ceo's get very focused on the competition. Let's say the competition announces some cool new thing they do so they re a bunch of money or they launch a new product or whatever it is people get very focused on the competition. They start talking about the competition. You don't want that shit in your head the more you talk about the competition internally or god forbid sternly the worse off. You're going to be now. I'm not saying you should be ignorant about what they're doing. I'm not saying that at all but you don't want them living in your head rent free. You want to live in their head rent free. So don't be overly focused. Be smart. Be savvy be knowledgeable but not overly focused on competition another area. We get distracted. A lot in marketing is typically The cmo and the leaders of the marketing organization get a lot of help. Because everybody's marketing expert. Everybody saw an ad The super bowl. They thought was awesome. And they wanna tell us about it or they see something that someone else is doing in the text or email that thing and they say oh. We should do that. We should do this and we should do that. And so marketing. I think gets a lot more help the. Cfo doesn't get that much saying help. In air quotes right the. Cfo does not get that much help about like how to close the quarter. All right she's in charge. She does it and You know the head of engineering isn't emailing the cfo. Saying this is how she she should closed. Quarters books whereas as the head of marketing we get those emails a lot and so don't forget everybody thinks they're an expert and they're

christopher lockhead Three-time one cmo
One of the Dumbest Social Media Marketing Lies Ever

Lochhead on Marketing

10:02 min | 3 weeks ago

One of the Dumbest Social Media Marketing Lies Ever

"Talk about one of the dumbest social media. Marketing lies out there that you have to be everywhere on every platform and you need to put out one hundred pieces of content today This is bad advice. It will exhaust you and your marketing team. It will more than likely make you feel terrible. It'll absolutely piss off your prospects and customers and it will in no way help you become a category queen or king but other than that. It's great social media marketing advice. Let's pop the hood on this whole thing. My friends at oracle net sweet. I the leaders in cloud. Erp they are the platform for your business in the cloud. Checkout net sweet dot com slash different. Today that's net sweet dot com slash different and you can get free product tour of the platform that you are going to want and need for running your business into the future. My friends at spunk are the leaders in data to everything. They helped bring data to every question every decision and every action checkout. Sp l. u. n. k. dot com slash di the number two and the letter e spunk dot com slash d to e and category pirates. The newsletter has set sail. Go lockhead dot com. You can't miss it there and You can set up your subscription to category pirates. Now heyhoe let's go. This is long head on marketing. The podcast that helps you develop a lens for what makes legendary marketing legendary hosted by christopher lockhead three times. Cmo godfather category design and a high school dropout. The marketing journal calls one of the best minds in marketing and the economist calls off putting to some all right. So this thing that you hear all the time be everywhere on every platform there's new platforms coming up all the time we gotta get our strategy for this or strategy for that we got us putting out content content content content. You gotta be everywhere on every platform and you gotta do it a hundred to two hundred times a day all right. So there's a ninety nine percent chance that you're doing too much most of us do we get we're marketing people. We chase shiny objects. We come up with cool ideas. We wanna try shit experiment etc etc on episode ninety. We talked about the power of shaving. The dog shave that doggy down. Remember the sage. Words of bruce lee who said i fear not the man who was practiced ten thousand kicks once but i fear the man who has practiced one kick ten thousand times in one of the reasons that many of us feel like. We're constantly behind on our social media. Marketing is dumb. Fuck advice we've heard about being on every platform and puking out all this content so let me share with you counter perspective. There's a legendary copywriter named ben. Settle s. e. T. t. l. e. There'll be a link to his website and the show notes or you can just google him if you like. He sells writing services. He's copywriter. he's got some books in some courses and some newsletters and things along those lines and he's got a very well known as well known cult. Figure a niche in the Copywriting world and if you check out his site you'll see why an ben settled does not have any social media. He's got a post out about why he cut it all out and essentially he thought it was a waste of time and so he cut it all out and i don't know ben personally but it doesn't seem to have affected his business and his profile is probably bigger now than it was a couple years ago when he cut all of his social media ties and he essentially said he thought it was a waste of time so he didn't wanna do it anymore. I don't know about you but to me. There's something very appealing about this approach. Part of me wants to go full bend. Settle in. But i have it so if this is too extreme for you or your company or your brand i get it. It's too extreme for me to probably But ben is onto something. It took me a while to realize that i should not be on all social media platforms and over time i've discovered which platforms Work and which ones don't for me so for example platforms that are tuned to sound bites and silliness. Not so much for me. I suck on twitter totally suck same thing on instagram. Yeah i like to post photos of the the hands or our cat being some pretty shit at the beach or whatever but like when i tried to do marketing podcasts and books and stuff on social media on instagram. I failed completely. I'm still not sure. I understand what a real is. And what a what a fucking this is into that is so the bottom line is on twitter and instagram. I cut it out. I still have accounts on both platforms. But i stopped trying to get anything done in terms of promoting podcasts or books or any of the stuff that i do. I have the accounts. I put photos of being upper. Whatever i do tweet. Some business stuff on twitter but my expectation is zero on both instagram and twitter there just for fun and Have never been on tiktok. I find it stupid fucking stupid. So i'm not interested. Hey if you like it by all means have at it. But you're not gonna see me on tiktok anytime soon. I gave pinterest discovered. Not for me If you a regular listener talked about clubhouse recently as i said a couple of episodes ago clubhouse it's interesting. It's great but the reality is hosting a webinar hosting platform with no video. So i've tried it a little bit. I wasn't that motivated or excited by it. Maybe try a little bit more. We'll see who don't know on that one Cora and facebook are like bees for me. there okay Better than facebook or corre as you probably know is a question and answer site and so i like both reading them and responding to them. I think that's very very cool. And when you respond to somebody's question It's a more powerful thing to just sort of posting something generically out there and hoping it catches. Somebody's i Facebook is all right for us. We've a small. Facebook group not really focused on it Check it out on a fairly regular basis and engage with people But a mistake that a lot of marketers make is they promote their facebook group We don't do that member. They're facebook's customers not yours when people go to your facebook page or your facebook group. Facebook controls what they see what they don't seem so the only thing we asked people to join is Is to go to a lock dot com and join our newsletter now our newsletter category pirates because with a newsletter. We have somebody's email. There's no tech giant in between the two parties. So when i joined a newsletter it's me and the newsletter provider when you join our newsletter same thing and when we send you something you'll get it and if you don't like it you can opt out but i don't like promoting a platform facebook because they control whether or not people see our post how they participate in our group and i think that's bullshit that's just me so with a newsletter there's no tech giant inbetween creator and consumer Now from social platform perspective. What has worked for me by a mile. The best is lincoln. And it's tune to my skills and what i'm looking for in social media first of all i like to write. So linked in is more of a longer form writing platform. Brevity is not my thing so tweets have never been what i'm good at and so Linked in is more optimized for long form written content. I also like real thoughtful dialog believe it or not that happens for me on a very regular basis on linked in a way that it's impossible on something like twitter and as a side note. I will not deal with anybody online. Who's got a fake name or you know his anonymous or any of that. I like dealing with real people. And on linked in most of the profiles there are real people. Most of them are professionals. Not morons and so you can have a thoughtful conversation with people on on lincoln and i deeply enjoy that now. We also have a youtube channel. By way of example it's mostly useless for us. Became clear to me early on that to be successful on youtube. You couldn't just drop of video of two people talking for an hour on the video on youtube and hoped to be successful that you need to create purpose built content for youtube. So we don't really do much. They're either however we did tripled down on audio podcasting and we tripled down on the newsletter for the reasons. I already talked about so what what tends to work for me is longer form content Podcasting and writing. So what is what's my point. What what does all this have to do with you I think when you think about your social media marketing whether you're doing it for yourself as an individual or for your category company and brand on a as an individual pick one platform that really works for you and tripled down on that platform. I'll tell you when. I when i just stop fucking around on all the other platforms and religious focused on linked in my life. Just got a lot simpler and much more effective. Frankly now if you're thinking about social media marketing for your category your brand and your company maybe instead of picking one pick three but just three be legendary. Those three maybe have a presence on others. I get that but only pick three for your company. Brandon category be legendary at those three create purpose built content for those platforms. Really figure it out and make it

Facebook BEN Christopher Lockhead The Marketing Journal Twitter Instagram Corre Bruce Lee Oracle Pinterest Cora Google Youtube Lincoln Brandon
"marketing journal" Discussed on Lochhead on Marketing

Lochhead on Marketing

05:00 min | Last month

"marketing journal" Discussed on Lochhead on Marketing

"Josh. It's great to see you. It's great to be on. Thanks for having me. I'm really excited. I <hes> your fascinating guy so <hes>. Here's sort of an idea. I think we live at a time. Where when most of us get introduced to somebody new one of the very first things we do after somebody says. Hey i want to introduce you to josh green. I'm gonna go you. And i think that's pretty pretty normal and in a world where i saw post from a dear friend of mine duska zapata. Who's rough and tough six months into a new job and she. Her post was all about the fact that she's never met the people that she works with in person. And so we're living in this digital first world right and so. I think it's a natural thing when we meet somebody. I think a lot of google them so this leads me to a question which is but yet. Most of us don't know how to take responsibility for what happens. Somebody types josh green into that little box. And so maybe let's use that as a jumping off point in terms of. How do i manage. What happens after somebody starts searching for me absolutely and really the first thing that you want to do is take a look at the overall results when someone <hes>. Searches on your name and take stock of how many of those results are items that you control or about you and then start thinking about whether you would like to have more mentions of yourself on that page or the ones that are already there. Are they conveying what you would like them to convey <hes>. To the world when the world looks at you <hes> so <hes>. If they if they google you are you the world's best stockbroker or you a stockbroker who's been barred three times from the industry very different results. Very different impact could be the same person <hes>. But but what shows up in google especially on that first page is really going to influence a large chunk of the world of their first impression of you. Yeah it's interesting. My buddy isaac morehouse. Who's the founder of crash. One of the things he says is i love be your own credential and of course part of that is what do people see about you. Digitally when they start digging around and so <hes>. You know when you and i met. I didn't know much about how i myself or for that matter. If i'm a. Ceo or cmo or an entrepreneur. What have you <hes>. My company you can actually take control over a fair amount of what happens after somebody types in your name can't you you can you can <hes>. And i think you're a great example of of someone who's done a nice job of that whether intentionally or not it wasn't so tell tell me because when you and i first met. You told me that you said that. Hey the shit that comes up is good and anyway tell me about what you saw and what was good and what was not good. And how that applies more broadly to other people in other companies. Well when i took a look at your name there was a nothing negative really on the front page at all. You had your twitter feed was showing up in the top three or four results which is usually a subconscious. Cue that someone's something of an authority in their area or google algorithm thinks that over on the top right side of those search results is what's called the knowledge panel and most people it's powered by their wikipedia page <hes>. In your case it was powered by amazon bio. Which is i suspect. Both something you or publicists have written and also very flattering <hes>. And also much more positive than a typical wikipedia result would be there which is a much more neutral encyclopedia extending entry and the nice thing for you is. People are so used to sing with a pd content. There <hes>. that when they see that you're a number one podcast an author and cult classic writer. They assume those things are all automatically true because they're used to wikipedia source of truth being there and in your case you're probably the you're the first person i ever saw. Who had something other than wikipedia. Showing up there in a meaningful way <hes>. I've seen a couple of others since since that started looking for it but really if someone looks at this page are gonna say. Wow this is someone. Who's you know a thought leader in his space. Whose accomplished a bunch of things which is a really great start. Anyone trying to learn more about you

josh green first page first impression six months christopher head first thing josh three times google one first world first things
"marketing journal" Discussed on Lochhead on Marketing

Lochhead on Marketing

01:59 min | 1 year ago

"marketing journal" Discussed on Lochhead on Marketing

"Thanks repressing play. This is Christopher lockhead an extraordinary times call for legendary leadership so I thought on this episode. We could talk about. Why Marketing is the leadership department and as always my goal is twofold number one to share some ideas with you that hopefully are useful but more importantly sparked dialogue in thinking amongst you and your colleagues we are sponsored by my good friends at Oracle Nets. We LEARN HOW TO TURBO. Charge the growth of your business today at net sweet dot com slash different. And while you're there you'LL BE LA- set up your free net sweet demo and get your free guide the seven key strategies to grow your profits. That's net sweet dot com slash different. I also wanted to tell you about one of my favorite marketing podcast. It's called marketing over coffee with my buddy. John Wall and I was recently on an episode with John. We had a great time. So wherever you get legendary. Podcasts checkout marketing over coffee and a my friends at spunk. WanNa remind you that. We are living in the data. Age and spunk is the leader. The category queen of data to everything. Splint BRINGS DATA to every question every decision and every action in real time. Learn how to lead your digital transformation today at SP L. U. N. K. Dot Com Slash d to the number two E. as in data to everything now. Hey Ho let's go. This is long head on marketing. The podcast that helps you develop a lens for what makes legendary marketing legendary posted by Christopher. Lockhead three times. Cmo Godfather category design and a High School Dropout with the Marketing Journal calls one of the best minds in marketing and the economist calls off putting.

Christopher lockhead Marketing Journal John Wall Oracle Nets High School L. U. N.
"marketing journal" Discussed on Lochhead on Marketing

Lochhead on Marketing

03:19 min | 1 year ago

"marketing journal" Discussed on Lochhead on Marketing

"Thanks pressing play. This is Christopher lockhead and on this episode a thoughtful conversation about how to turbo charge your pipeline and drive revenue because on this episode. We have a special conversation with the founder of DIGITAL MARKETER DOT COM. None other other than Ryan Deiss. Yes he's here and You Know Ryan is a great digital marketer clearly and he has some provocative and engaging thoughts around now what marketers can and should do to drive revenue today and pay special attention to what he says about stages four and five. I think there's is a chance. Ryan has identified a big problem in marketing. Here which is that. Most companies take try to take perspective consumer or buyer too quickly quickly from interest to hey man by Noun and so he teases out exactly what marketers need to do to drive the whole process from the interest to purchase and beyond. I think you're gonNA love this episode. Now we're sponsored by our good friends at Oracle net sweet. You can learn how to turbo. Charge urge the growth of Your Business. Today at net sweet dot com slash. Different is a net suite. Is Number one in cloudy R. P. and they are the platform perform for growth for high growth companies. And when you go to Netflix DOT com slash different. You can a set up a free demo and be get your free guide. The the seven key strategies to grow your profits that's net sweet dot com slash different. I also WanNa thank the good folks at read right dot com recently. They named Our other podcast which is called. Follow your different the best dialogue podcast so if you enjoy real different friend conversations about business marketing in life checkout. Follow your different Wherever you get legendary podcasts and if you're a regular listener her you know that Eddie Union I have been talking about and writing about for Harvard? Business Review the power of a data. Flywheel when trying to create a Category Glory Queen Category King Business Checkout Lockhead on Marketing Episode Number Twenty four as Eddie and unpack our most recent. HBO Article and along those lines. My friends at S- plunk are the leaders in data to everything and I'm proud to be associated with blunk because spunk. Lungs brings data to every question every decision and every action in real time. So if you want to build a powerful data flywheel checkout spunk dot dot com slash D to e as in data to everything that's spunk dot com slash D to e now heyhoe. Let's let's go. This is long head on marketing. The podcast that helps you develop a lens for what makes legendary marketing legendary dairy hosted by Christopher lockhead three times. CMO Godfather category design and a High School Dropout With Marketing Journal calls one one of the best minds in marketing and the economist calls.

Ryan Deiss Christopher lockhead Eddie Union Marketing Journal founder HBO Netflix High School Business Review Oracle Ryan Harvard
"marketing journal" Discussed on Lochhead on Marketing

Lochhead on Marketing

01:33 min | 1 year ago

"marketing journal" Discussed on Lochhead on Marketing

"The most powerful powerful skills you can have as an executive now we're sponsored by my good friends at Oracle net sweet learn how to turbo charged the growth of your business today at net sweet dot com slash different? That's net sweet dot com slash different. Because if you don't know your numbers you can't grow your business and my friends at Spiro. Oh dot AI. Are the proactive relationship. Management Company. You see Spiro helps. You harness the power of machine learning and AI to close more deals. Faster Checkout S. P. I R. O. Dot A. Today and while you're out there on the Internet surfing around why not visit lockhead head Dot Com L. O. C. H. H. E. and sign up for our newsletter. The difference it's free. We share ideas from this odd cast as well as follow your different cool who'll insights and inspirations you can't get anywhere else and it's free and over my dead body. Will we ever sell your email address to anybody now. Hey Ho let's go. This is long marketing. The podcast that helps you develop a lens for what makes legendary marketing legendary posted by Christopher lockhead three times. CMO Godfather category designed and a High School Dropout with the Marketing Journal calls and one of the best minds in marketing. And the economists calls off putting.

Spiro R. O. Dot Marketing Journal AI Christopher lockhead executive Oracle High School Management Company L. O. C. H. H. E.
"marketing journal" Discussed on Lochhead on Marketing

Lochhead on Marketing

01:33 min | 1 year ago

"marketing journal" Discussed on Lochhead on Marketing

"The most powerful powerful skills you can have as an executive now we're sponsored by my good friends at Oracle net sweet learn how to turbo charged the growth of your business today at net sweet dot com slash different? That's net sweet dot com slash different. Because if you don't know your numbers you can't grow your business and my friends at Spiro. Oh dot AI. Are the proactive relationship. Management Company. You see Spiro helps. You harness the power of machine learning and AI to close more deals. Faster Checkout S. P. I R. O. Dot A. Today and while you're out there on the Internet surfing around why not visit lockhead head Dot Com L. O. C. H. H. E. and sign up for our newsletter. The difference it's free. We share ideas from this odd cast as well as follow your different cool who'll insights and inspirations you can't get anywhere else and it's free and over my dead body. Will we ever sell your email address to anybody now. Hey Ho let's go. This is long marketing. The podcast that helps you develop a lens for what makes legendary marketing legendary posted by Christopher lockhead three times. CMO Godfather category designed and a High School Dropout with the Marketing Journal calls and one of the best minds in marketing. And the economists calls off putting.

Spiro R. O. Dot Marketing Journal AI Christopher lockhead executive Oracle High School Management Company L. O. C. H. H. E.
"marketing journal" Discussed on Lochhead on Marketing

Lochhead on Marketing

02:35 min | 1 year ago

"marketing journal" Discussed on Lochhead on Marketing

"Thanks for pressing play. This is Christopher lockhead and we have a very special episode today on Lockhead on marketing. From time to time we will bring on guests to go deep on a topic. And today it's none other than carry Palin and she is the Chief Marketing Officer of twenty billion dollar publicly traded spunk funk and spunk recently launched a new category called data to everything and a completely new point of view and brand as a result carry and I were invited to speak at hyper growth in San Francisco and hyper growth is an awesome conference running multiple cities Put on by our friends at drift. And what you're about to hear is the actual conversation that carry and I had onstage at hyper growth. Also I need to let you know if you're a regular listener you probably know this already but I have a business relationship with spunk and candidly. I'm very proud to be associated with blunk because I wouldn't work with with them if I didn't believe that. Their mission to bring data to everything is a critical one and this conversation is a very rare opportunity to go behind the scenes with the CMO of very successful super high growth publicly traded technology leader. And she tells you how they designed this new category. Sorry how they went about trying to set a massive new tech and product agenda and creating a new brand she also pops the hood on how they worked with a former president of the United States at their lightening strike event and you may also want to pay special attention to how Carrie describes how she worked with this blunk board to to pull this whole initiative off now my friends at Oracle net sweet WanNa help you turbocharged your growth checkout net sweet dot com slash different. Today right that's net sweet dot com slash. Different also go to Lockhead DOT COM. Check out the show notes for this episode and if you're interested in more about how to design a dominant market categories check out my first book. Play bigger how pirates dreamers and innovators create and dominate markets. All right right now. Hey Ho. Let's go this is lockhead on marketing. The podcast that helps you develop a lens for what makes legendary marketing legendary hosted by Christopher lockhead three times. CMO Godfather category design and a high school dropout out with a marketing journal calls one of the best minds in marketing. And the economists calls off putting.

Christopher lockhead Chief Marketing Officer San Francisco Carrie United States Oracle WanNa president
"marketing journal" Discussed on Lochhead on Marketing

Lochhead on Marketing

02:51 min | 1 year ago

"marketing journal" Discussed on Lochhead on Marketing

"Thanks for pressing play. This is Christopher lockhead and this is lockhead on marketing. And on this episode. I WANNA break down a legendary trend Jack. That was just. I pulled off by celebrity actor Ryan Reynolds and his Gin Company now on episode twenty. Three with Palmar. We pop the hood the secret. Pr Black. Art called tren jacking in recently Ryan Reynolds. He's an actor. Who's quite famous in the United States of Deadpool Tempur fame and a bunch of other stuff? He also owns a GIN brand company called aviation and they recently pulled off what I would call the trend. Jack of the a year by inserting themselves into the controversy around a recent Peleton bike. Add as you may know Peleton put out this ad and to say it blew up with negative reaction would be a massive understatement. The peleton add shows a rich young couple where the husband gives his Clearly thin wife. An exercise bike and The world reacted very negatively and they suffered a massive decrease in their market cap up and on this episode. We're not necessarily going to get into. Why the Peleton add blew up but we are going to get into is how Ryan Reynolds Gin Brand Aviation and Hijacked or Tren Jack this ad to produce some legendary marketing. All right. My friends at net sweet are the category Queens and kings of cloud cloud business systems for high growth companies. And if you want to schedule a demo right now and receive a free guide called the seven key strategies to grow your profits. Prophets check out net sweet dot com slash different. That's net sweet dot com slash different to set up your free demo and your free growth guide today also also my friends at spunk. WanNa remind you that we are living in the data. Age and spunk brings data to everything every question every decision and every action action checkout spunk dot com slash D to e as in data to everything today also you can go to lockhead dot com and check out the show notes for this episode including the links to both the original Peleton ad and the follow up response from Av Aviation Gin and the news articles I quote in this story now. Hey Ho let's go. This is long head on marketing. The podcast that helps you develop a lens for what makes legendary marketing legendary posted by Christopher lockhead three times. CMO Godfather category designed and a high school dropout. The Marketing Journal calls and one of the best minds in marketing and the economist calls.

Ryan Reynolds Ryan Reynolds Gin Brand Aviati Christopher lockhead Av Aviation Gin Gin Company Tren Jack Marketing Journal Peleton Palmar United States
How About a Hearty Helping of Ugly Vegetables?

Hungry In Nashville

04:53 min | 1 year ago

How About a Hearty Helping of Ugly Vegetables?

"So take your seat with the rest of the class and let's get right. Today's topic and be warned. Things are going to get very ugly very quickly. We're talking of course about Miss Shape Bruce vegetables not my driver's license photo going to start out by telling you what you probably already know ugly vegetables or fruit. Our justice this healthy for you is the better looking stuff in the grocery stores. And there's some research that suggests that ugly vegetables are more nutritious than their more beautiful siblings by away when I talk about ugly vegetables. I'm also including fruit and other items that may appear unattractive. Ugly food is become a thing in our culture and companies have been it started the deliver ugly food to your doorstep among them or misfits market hungry harvest and imperfect produce. They send regular shipments of ugly vegetables to your door at prices at are often much lower than your local supermarket. All this sounds like a great idea especially since we waste about forty percent the food produced in the US mostly for money food or restaurants or food that goes bad in our refrigerator but like so many other things. Reality doesn't always meet the hype and it's My job to crush your hopes injury Earlier this year the Journal of Marketing said and I'm quoting buying unattractive produce negatively impacts consumers view of themselves else causing a drop in self perceptions in other words by by pretty fruit. I'll be pretty to. It's also like the idea that guys who drive loud out flashy cars or compensated for having small hands. The Marketing Journal says to Change People's minds so they believe they're doing something great great for the planet or for some other reason. Though not only by ugly vegetables they will seek them out. It helps to know that very few of those ugly vegetables forever going into a landfill. The leftovers reader fed to animals or plowed into the ground. Become Fertilizer for next year's crop. A high percentage goes to restaurants whether sliced sliced and diced and the diner has no idea it started out as an ugly vegetable goes pre shredded. Carrots pre cut onions peppers and squash in the supermarket. Same same deal. It's a way to use ugly produce and not waste environmental journalists. Emily add can wrote in the new republic and I'm quoting again. The solution of food waste than is not normalize and monetize ugly produce. It's to create a system where excess food is produced in the first place. How can venture venture capital backed companies contribute to that goal when they profit from industrial agriculture's overproduction so the beautiful fruits and vegetables go to grocery stores and the ugly stuff ends up somewhere? Someone or something is going to eat it in one form or another. Maybe we shouldn't feel bad about selecting the best looking food after after all we're part of the system that's intended to bring us good food. Ugly Vegetable Movement is hot right now. But it's hurting others. In the business of feeding people foodbanks for example many of them depend upon donations of food. That isn't pretty enough to the cell or is near the end of its life. The company's capturing and selling the ugly vegetables have significantly reduced the food that the food banks receive because farmers I can now make profits from it then there are the kitchens that feed the poor and hungry using donated foods. Those kitchens also trained people so they can get jobs in the culinary industries fewer donations. They get fewer people they can help is buying that food. Okay sin someone has to eat it or it will go to waste too as you suspected it's not that simple. A lot of work goes into making pretty fruit. Look even more beautiful for example. Lots of fruit vegetables are coated in wax to make them last longer. And look better. British author. Suzanne Lockhart has spent a lot of time in the food. Business including ten years. Ears is vice president of a multinational food science organization back in two thousand five when it was February and very cold. She noticed how fresh fresh ripe apples looked at the Canadian store she usually past. She thought the fruit must have come from somewhere else in the world. But how did they get the candidate looking so good well. It's helped along by a chemical called smart. Fresh Canadian government allows vendors to spray it on the fruit up to four times that means the apple Suzanne was was looking at could have been picked a year earlier.

Suzanne Lockhart United States Vice President Journal Of Marketing Marketing Journal Change People Emily Apple Forty Percent Ten Years
"marketing journal" Discussed on CNBC's Fast Money

CNBC's Fast Money

02:54 min | 2 years ago

"marketing journal" Discussed on CNBC's Fast Money

"Add in the event that I'm wrong on my twenty eight hundred to twenty fifty call resistance in Nike another full-sized holding that I have in the portfolio that actually like to get a little bit more, overweight is Starbucks. You can easily say we'll talk we've had a huge run here. We're trying to break out here. Starbuck? Come too far too fast. However, this is the daily chart, let's go back to the weekly and just look at this four year base. Starbucks just broke from we came all the way from the two thousand eight low we just went into massive consolidation. Two thousand fifteen here we are nineteen finally breaking out. So when you say, we'll daily chart has gone too, far too fast. I don't know when you put it in in that context. So heading back to the daily chart again. We have a nice breakout happening in Starbucks with confirmation that the market wants to go higher. I will look to add more Starbucks as well. Did you say twenty eight hundred was dangerous own Todd twenty two hundred to twenty fifty is a combination of those four things. Yeah. I mean, it's huge zone. Lot of things in there. Two things from a marketing journals, you've got volume decreasing, we've got really strong breath. A lot of people are complaining about advanced the Kleiner's not participating on the rally up before that September high. We have really strong advanced the client. This is a broad based rally here, with the exception of Tech- technology is starting to show a little bit more hesitant just over the last week apple particular one that I'm going to be looking to lighten up. All right, Todd. Thank you. Todd. Gordon trading analysis dot com. Kenny Loggins danger zone. Well, it's time to go. On behalf of you guys seem to that guy. And you wanna listen, you know, my view on top good top five movies of all time without question. Tim, of course, would be the Tom Cruise character. Why would be probably be like? Crawfish, though was very good in that move closer to switch into guns. All right. So what's on your mind? We're gonna we're We're gonna. go back above the hard deck here for a second. Here's one area that I mean, if you're just starting in right now, you're not going to be surprised by this. But you know, the Bank stocks. So if you're waiting for something to happen waiting for it to SAP to get back to twenty eight hundred the underperformance in the last couple of weeks of the major banks is a real problem and as long as I've been doing this. I've never seen a market beat a substantial move back to a prior high without the participation of the banks. I would go back below the hard deck and talk about Starbucks and Nike the two names. Todd brought up those are both names. I'm long they're both names trading. A multiple that are very different that both companies that are extremely levered to China or perception of China, and yet they seem to be going to fresh all time high. So you tell me I would say first of all US athletic or footwear has been very impervious to what's been going on. There's no there's no nationalism in China against Nike and Starbucks at one point really was talking about China being the land of their their new consumer is doing just fine without it. So again, I think the companies that are executing the ones that are going to continue. Execute. He likes spouse. So would you rather? And we'll would you run Starbucks tell you why sixty five dollars ran up against an two.

Starbucks Todd Nike China Kenny Loggins Kleiner Tim apple Gordon SAP US sixty five dollars four year
Google Fined $57 Million Under New European Law

WSJ Tech News Briefing

05:42 min | 2 years ago

Google Fined $57 Million Under New European Law

"The. This is news briefing on Tanya. Bruce does reporting from the newsroom in New York. Google has been fined fifty seven million dollars in the biggest penalty yet under a new European law. In question is Google not going far enough in getting valid user consent to gather data for targeted advertising, were sorting. It all out and figuring out what it means down the road for Google globally after these Ted lines. Facebook's. What's at messaging service is limiting users ability to forward content is an effort to rein in the ways the popular platform allows the spread of misinformation the move which follows months of criticism over the company's response to such incidence is one of the bigger challenges. Facebook has made to one of its core services in response to political pressure. What's apps more than one billion global users can now only foreword material to five individual users or groups at once that's down from twenty likely change won't be significant for most casual users, but could be a major one for the hundreds of millions of people in the developing world who use it as a primary source of sharing news. What's up said in a release that it has been testing the forwarding limit for six months and would continue to listen to feedback. Opening the door for more changes or rollback should users revolt. The disappointing performance of Apple's iphone X are is rippling through the global supply chain. We land in Japan where a leading major Japanese. Supplier for the model is seeking a bailout from an investor group from China and Taiwan Japan display Inc is an advanced talks with Taiwan's teepee holdings and Chinese state owned silk road fund about an investment that would include a stake of thirty percent with the possibility of greater control later in the latest lineup of iphones only. The ex- are uses liquid crystal displays the type in which Japan display specializes in and that model has fallen far short of apples expectations. Nonetheless, Japan display may still have some value to an Asian buyer given its experience in mass production and close ties to apple Japan display plans to use the invested money for day to day operations and hopes to announce a deal as soon as mid February and the latest trend in mobile gaming stock trading ups, apps such as Robin Hood, and we bowl are drawing in young and often inexperienced investors. And the journal says it's bringing the ability to make foolish decisions to an ever broader swath of people. The ability of robinhood another apps to draw customers is reflective of. Individual investors. Leaps into the stock market journal goes on to say the ability of robinhood and other apps to draw customers is reflective of individual investors. Leaps into the stock market after sitting out most of a decade long bull run this past year since launching in twenty thirteen Robin Hood in particular has amassed about six million clients is gained one million alone. Since last July and has more users than trade coming up. What fifty seven million dollar fine means for Google and data privacy protection? A French regulator. Find alphabets Google fifty six point eight million dollars the biggest penalty yet under a new European privacy law. We note as the European Union wide general data protection regulation GDP are which went into effect. Last year doesn't unprecedented penalty make new advances in the fight for privacy protection. Let's get more from Wall Street Journal reporter Sam Schechner, he is on the scene at Davos at the moment, actually and is chiming in in a pinch. Thanks as always fence. We got here because privacy activists say there really isn't a question about this debate where they coming from they use a term, but Google obviously rejects enforced consents, where they say that it's so complicated. Defined the ways to turn off the consent. If people just quick the blue box that says, okay, I agree and that that is valid consent. And in this case Francis privacy regulator agreed with them Google fights back how with this argument a little bit more. On where they're coming from. And you know, we're they're gonna come from bigger picture. What does it do with this problem on its hands? Now that a precedent has been set here. Not that not that complicated. But the, you know, the broader question here is that this is a starting gun for a bunch of litigation that's going to start hiring up in various countries across the view as decision start to come in Ireland's going to start issuing decisions in a bunch of aces that it has involving other companies, and those are going to end up in court and in coming months and years, we're going to start to see what ballad consent really is and Google is not exactly gonna go hungry from any eight figure fine. But you know, maybe this does set an example, what else has been happening throughout Europe in terms of some noise being made in this arena, where what other countries, do you think we might look to next first of all about the finding a right that the fine is not that big for Google. But it's certainly a shot across the bow. In terms of the countries the way the way that GDP are works. The country were. Your headquarters as in Europe is going to be the one that's your lead privacy. Regulator which means the Irish regulator is really powerful. Helen dickson. The data protection protection Commissioner there has privacy oversight for Google Facebook Twitter a bunch of other big tech firms. That's going to mean that a lot of cases are going to come from their big European board where they will make joint decisions on some of these cases. So we may start to see some of these cases of fear before the European data protection board just to at another acronym. Jumble. You always on us in with the latest from overseas. And we always appreciate it. Sam schechner. Thank you so much and up to soon, that's it for the tech news briefing reporting from the newsroom in New York on tiny boosters, thanks for listening.

Google Japan Facebook Robin Hood Sam Schechner Apple New York Europe European Union Tanya Taiwan Japan Display Inc Bruce Wall Street Journal TED China Taiwan Davos
"marketing journal" Discussed on Marketing Over Coffee

Marketing Over Coffee

02:57 min | 2 years ago

"marketing journal" Discussed on Marketing Over Coffee

"Okay yet. And as I mentioned, when we started the academic side of marketing doesn't get enough press, and I was even joking a head of time that marketing journal is the kind of academe ick journal for our trade and rarely do I find anybody else who reads it when I find somebody who does. I know I've found a kindred spirit because we can talk a little more mathematics than we do, and it's not just the color of your logo kind of stuff. Tell us more about the whole process here. They both methodology, and even how long from inception of the idea to start working on a paper to publish that. How does this whole thing where sure, let me talk about the methodology something I'm pretty Schnitt about, but I teach my MBA students about as well. There's this difficulty in trying to measure the effective advertising on sales or other outcomes, which is that. Particularly TV advertising, but others as well. We can't just look at the correlation between advertising and sales and declare that to be causal. The reason, of course, because if firms are at all sophisticated, they're going to advertise more in places that are more receptive advertising are also likely to advertise more in places that had more potential customers. And both of these factors could induce a large correlation between advertising and sales, even without advertising. Sales might still be just as high. So ideally, what we would do is we randomly allocate advertising across markets, have a control group with zero advertising, a randomized experiment, which we see online these days TV that's a lot harder to do. So as a result, I'm left to look to the, there's anything that creates these kind of random fluctuations in advertising that aren't confounded by the factors I talked about before. So I came up with which was actually part of my dissertation, which I've not used in a number of places is to use the fact that television markets are actually pretty big. So if we look at people who are right along the order. Television markets. They tend to be the same as each other in pretty much every way we can measure. They tend to have similar demand for products. They tend to have similar demographics income, things like that, similar race, all that kind of thing. But they see different ads just because it was side of the television market border. They live on using that. I can treat that more or less like an experiment. I on the Cleveland Ohio side of the border, see a whole lot of antidepressant ads because people in the city of Cleveland are really depressed and you just across the road from me in Columbus, Ohio, television market is very few antidepressant ads because people in Columbus are not all that depressed, but you and I might have very, very similar propensity to be depressed. So as a result, I see I have a lot of advertising. You don't have a lot of advertising. We are otherwise similar treatment and control. I can see how much more likely I am to take an antidepressant and then attribute that to the advertising differences then going further though. So the results of that you had labor stats that you're able to get. Into that could at least point in the right direction too. So that you had the far end, you could also the impact there. So yeah, this is a great approach now in academic marketing..

academe ick journal Cleveland Ohio Columbus
"marketing journal" Discussed on WTMJ 620

WTMJ 620

06:13 min | 2 years ago

"marketing journal" Discussed on WTMJ 620

"This Friday. We had a short work week is a Labor Day. But it's still Friday for those of us who work Monday through Friday. We're off tomorrow great show today, Lebanon o'clock hour, of course, the Friday forum to different people from different walks of life. What am I guess hosts, Tracy Johnson CEO of car w and Bill Glover outstanding journalist at the market journal sentinel? Plenty talk about New York Times op Ed that's front and center in that in that conversation. What is Bill think about a decision by the one of the largest newspapers in this country to run an op-ed an anonymous? And all the fallout that has resulted is that good for newspapers is a bad will ask them that question eleven oh seven in the ten o'clock hour across the four at ten the four biggest stories as we see it across Milwaukee the state in the world ten thirty five. There's a bit of a Twitter war going on right now between the governor of the state of Wisconsin. And a candidate for Lieutenant governor Mandela Barnes. Both have been guests on the show Mandela has been one of my Friday foreign panelists on and off again this year. And it's all about surprise surprise, Colin Kaepernick. And after that story, I'm going to ask the question is Nike gonna take a hit on this? And there's some news on that. And what some college teams are doing with their jerseys that have Nike emblazoned on the jerseys. We'll give you those stories in the ten o'clock hour at nine thirty five a candidate for the first congressional district. We've kind of that race has been pushed to the side as the US Senate race between states and early MIR and US Senator Tammy Baldwin his heated up the governor's race Tony Everts, but Brandstad's running against I a tough race against Randy Bryce iron stash a guy who's been arrested who runs a lot of TV ads, but doesn't do a lot else as far as public appearances. And as you're gonna hear from Brian May refusing to the bait in this race. What does that change your thoughts on what might happen in the the race to replace Paul? Ryan that's at nine thirty five nine. Zero seven they're banning him for life. Alex jones. I talked a little bit about that yesterday. Is this fair conspiracy theorist right wing. Let's be honest nutjob is it fair to ban somebody because they have these kinds of opinions. It's a private company. I say, yes. But we start with the president of the United States doing what he does best one of the reasons he was elected to the highest office in this country because he gets how these rallies work he flew to billings, Montana. Great state of Montana did a rally last night. I wanna play a little bit of his speech. And he's talking about that New York Times op Ed what he says, and we're gonna we're gonna hit it from a couple of different angles after we hear from the president. Well, another one that time should never do that. Because really what they've done is virtually, you know, it's treason, you could call it a lot of things the latest active resistance is the op-ed published in the failing New York Times by an anonymous really add an ominous gutless coward. Aegis. Look, he was nobody knows who the hell he is or she. Although they put he, but probably that's a little disguised that means that she, but for the sake of our national security, the New York Times should publish his name at once. I think they're reporters should go and investigate who it is. That would actually be a good spot. When somebody right, and you can't discredit because you have no idea who they are. Usually you'll find out it's a background that was bad. It may not be a Republican. It may not be a conservative. It may be a deep state person. That's been there. A long time. You don't know where it's a very unfair thing. That's the president's speaking of billings, Montana rally last night's hitting hard and the New York Times interesting debate that's going on in this country right now about a newspaper in the steamed newspaper one of the probably one of those popular newspapers in the world are certainly in this country. And their decision to run an anonymous non I'm pronouncing like the president's non mispronouncing it anonymous op Ed written by air, quoting a senior White House official, and as I said yesterday that can mean thousands of people. Well, there's a couple different angles on this one is the times has done this before not frequently. But they've gotten in trouble when they've done this because the senior officially often, quote ends up not being when when the identity is discovered not being senior official at all. So they may be playing fast and loose with that. The other angle is the first lady has weighed in on this controversy. And of course, the president talked about whether or not this is treason. Well, it's not treason. It's it's more embarrassing than anything else. It's a president who's being called out by someone in his administration. We don't know yet who that person is male or female rank title responsibilities. We don't any of that stuff. My guest says we will find out. But what does this mean for the president and the other the other wildcard is being thrown into this is the mention of the twenty fifth amendment after the breakout detail what that actually is about what the twenty fifth amendment says or doesn't say, and and I'll tell you who's weighing in on that topic on the other side of the aisle. And I'll tell you why that's rather a specious and foolish argument. But that's coming up next. The New York Times op Ed the president. He's all over that story. Will it be a winnable argument for him? That's another debate. We're going to have four one four seven nine nine one six twenty you away into a mean anything largest newspapers in this country have decided to publish an op-ed written anonymously by somebody within the Trump White House. That's next. Friday WTMJ. Bush. It is. Driver's seat..

New York Times president Montana Nike Lieutenant governor Mandela Ba Bill Glover billings United States Tracy Johnson Milwaukee Colin Kaepernick Lebanon official Twitter Alex jones Trump White House US Senate Senator Tammy Baldwin CEO
"marketing journal" Discussed on WTMJ 620

WTMJ 620

01:53 min | 3 years ago

"marketing journal" Discussed on WTMJ 620

"The people that win prizes big prizes dot tires than all kinds of things and then when they don't really need them or they don't really want them and they sell for cash i i believe that gun owners can privately sell done yes to whomever back they want to so anyways that was kind of my point on that that i think being more responsible and navy the laws need to change on that point you start looking at the young girl softball team should they have pulled us back even what happened parked in florida i don't know that the girl have the choice i think it's the adult while yes of course just the parents there no one's runs one reason and and i think adult should be considering uh those points i i would not have gone photos or something like that thanks for the call w look for shipping for listening as well this is not an easy one on on someone who supports gun raffles i bought tickets a gun revels all across the state it's a very common practice in wisconsin i read you the list of states that are they have ongoing raffles right now as we speak despite what happened in parked in florida but i think there needs if as a gun owner is a gun rights advocate the need to be some sensitivity to what's happening plunged banning that it doesn't help your message when you don't think about how people perceive the nra or gun rights and that pr message is important if you want to build your base and have people support what you're saying coming up next hour we'll have jason stein of standing political reporter for the market journal sentinel all things madison that's coming up next right here on wtmj good morning wisconsin naido it's these really with you thanks to all the taxes have a lotta tax on the uh the story about the the young girl softball team and we'll try to get back in that later in.

florida wisconsin jason stein reporter nra madison
"marketing journal" Discussed on WTMJ 620

WTMJ 620

01:34 min | 3 years ago

"marketing journal" Discussed on WTMJ 620

"Of the fourth round this panel elina con rick essen berg colin roth assembly majority leader tim steiner kikori savage anti tarnoff tracy johnson who did a great job filling in for me was off for christmas break anti schwartz dr howard fuller hill glover outstanding reporter for the market journal sunol an two great guest today kaitlan herzog rocco and former state rep mandela bar have you been here before i've been here a couple of times always happy to come back and uh i'll give you the early happy new year's they need so as we talk about 2017 in 2008 seen in your mind i spent a lot of the show talking about you know the list what's the top stories in your mind kaitlan what's the big story of 2017 it could be for whatever reason you think that is i thank without a doubt it with the use of social media and our presidents who kind of brought back twitter i you know this kind of on a on his way out but now he didn't make twitter funny them any behind fine i think i i think it definitely made people listen and you know become more aware of now what's going on in the world and you know kind of brought in 2017 what approved presidency of life area i see his use of twitter and he you know he's all times of their nights it's often was misspellings is factual errors let's be honest and i've some of this the feminine when he's on things are agree with that his use of twitter first of all i would argue that a lot of the people that voted for president donald trump aren't pig users of twitter in the first place so either one are you guys can answers what's.

tracy johnson christmas reporter kaitlan herzog rocco social media twitter donald trump elina colin roth majority leader tim steiner state rep mandela president
"marketing journal" Discussed on Bloomberg Radio New York

Bloomberg Radio New York

01:47 min | 3 years ago

"marketing journal" Discussed on Bloomberg Radio New York

"Secular growth outlook those companies tend to have an ability to transcend the economic cycle to some extent so whenever the economy slows down whenever emerging markets journal have a correction in many cases the growth stocks still have enough secular momentum behind that they can they can transcend that slowdown how often you trading names are argue often hold for several years we we we try to hold for several years so of those of those you mentioned tents and has been in the in the portfolio for a pretty much since inception and in two thousand nine but you know emerging markets are volatile and and and assetprice move around a lot and that does drive some trading activity and the and the portfolio is there certain countries that you stick to our will you really truly invest anywhere in the world will invest any around the world in general we avoid the frontier markets just because they tend to have you higher volatility and a lot of the currencies dynamics or less positive on but it is a diversified global emerging market portfolio so china's our biggest allocation but we also have racing it can wait in brazil russia so were you up early listening to everything out of the congress the chinese congress the big week for the i've i've read some of the headlines and i think that it is certainly matters it matters a lot china's the most important country in the emerging markets and whenever china's catching a cold that that definitely hurts a lot of the emerging markets indonesia brazil allow their trading partners for commodities and also trading partners across the electronic supply chain get impact or whatever china's slows down so i think the tone and the policy direction coming on china's real important how much of how much exposure did you say that you guys have to china about a third of the portfolios in china as a lot yeah that's but but china economically is probably even more important than that within the within the portfolio and within the.

china russia congress chinese congress supply chain brazil indonesia
"marketing journal" Discussed on WTMJ 620

WTMJ 620

02:18 min | 3 years ago

"marketing journal" Discussed on WTMJ 620

"Great show lined up here for you today you know the wisconsin weaken warning news is really a collective effort here in the building folks start building towards this show on monday morning maybe even you know earlier than that good reconnect with my good friend a longtime media and the film critic of critic joined dudek and of course you know dwayne from his uh years of contributing to the market journal subtle was the media and and film critic they're you know has his own website to dudek abides and it's it's a wonderful it's a wonderful running blog he can also will follow that log on twitter and on facebook and they're going to have a good chunk of conversation coming up here within the next half hour specifically several twenty one two ways going to update us on a number of hollywood happenings and there is a new movie coming i was wondering of any of you folks have had a chance to sooner sia that was released friday the movie marshall and your recognize the actor of the actor who also in an earlier moving uh movie played our jackie robinson of the movie marshall is not only tracers the the historic iconic legal contributions of a supreme court justice there are third a marshall but also impart it's really a crime story but how was involved in in a crime case early on in his legal career i measures to give to wins take on matt twenty during our conversation is also going to touch base with us and a couple of other new releases of a foreigner and happy death day a horror picture which could might scared the daylight solve your but he's going to go into that as well uh interesting returns last weekend on now box office revenues will talk about who was with dwayne in terms of who was leading vat category and did you hear about the new character porguese new character in the upcoming star wars movie we've seen a little bit here of him the trailer the star wars movie the last judd are due to be released december 15th he's already started to surface of all good in the promotional trailers maybe audouin can give us some insight into the other number of things that he's when former he's a.

wisconsin dudek dwayne twitter facebook marshall jackie robinson judd log on hollywood
"marketing journal" Discussed on WTMJ 620

WTMJ 620

01:38 min | 3 years ago

"marketing journal" Discussed on WTMJ 620

"The story of davante adams while chronicled what a difference ten days makes binion dallas in general i thought was a longsought given the way that he went down against the bears but to come in at the performed the level that he did keep in mind that final drive was without jordy nelson jordy nelson was on the sidelines of entire time so makes it even more impressive but i the dallas defense is not very good at least in the secondary and aaron rodgers new going into the gandhi carved his numbers were efficient they were not guarding but the touchdowns were spectacular and use the lina one game a little bit too and i was nice to see wool delve deeper with tom super sign of the market journal sentinel he goes all things packers with us at three twenty one at 334 we talk senator bob corker and the dynamic that is developing between him and president trump much more on tap with that 420 we talk a little technology and privacy and lack thereof with our tech expert met quarter yeo but first will check back with greg he has sports headlines next he here's the thing about their stores wait places to find that the against him but first we kind of help and hungary milwaukee and sensitive on'sound economy that great waited you at odds rather legs abbie's any hidden history think raise awareness that is ten nam saturday i'd never fourteen lag and how put an end to hungary milwaukee october 14th santa anna lacking but as vague uh a deal when i buy something really cool and get a great deal on any better when i know that the.

davante adams dallas bears jordy nelson jordy nelson aaron rodgers bob corker greg abbie senator president hungary milwaukee ten days
"marketing journal" Discussed on WTMJ 620

WTMJ 620

02:28 min | 3 years ago

"marketing journal" Discussed on WTMJ 620

"The flooded river there governor the next river continues to rise it is about seven feet above the record and it will continue to remain at or near that high for about the next week but wisconsin humane society is expecting a shipment from houston been asked by one of our partner agencies in a helping hand animals affected by the hurricane and we are expecting that both animal phobia riding on monday the humane society is set to receive some refugee pets next week angela speeds with humane society she says they need to make room for the new arrivals we are looking for foster parent willing to open up their home immediately and dog and cat who are currently in our care roughly one hundred animals will be making their way to the chicago land area including milwaukee from the south mike spaulding wtmj news wtmj news time four thirty four coming up at four fifty one he knows the sheriff as well as any journalists he is dan vice with the market journal sentinel some perspective on the sheriff clarke situation at 451 your money we want to talk about how the hurricane the devastation in texas and louisiana could impacted brad allen is with drake associates hey brad thanks so much for being with us this laker avenue appreciate it hey hurricane harvey natural disasters in general are they likely to affect the market do they affect the market you're green bay affect different areas of the market um or the overall market this week we haven't seen a lot of changes after the the uh the market throughout europe for the week the dow gained point eight percent the sp is up you point found in the now the nasdaq is up one point recruitment for the week haven't attic impact on the overall economy the overall market but certainly different sectors of the market are affected let's talk about those so energy sector you know we all see the refinery shut down the the rigs off the coast being impacted other likely to be a longterm impacts on that sector no not not too long term i mean the walk re really been fokker found the impact of the energy industry with gasoline prices biking in crude oil drifting lower the nascent refinery reply tainted disrupted on we saw gasoline prices third of barack obama franco her often without than we queen gacko up about five and they're expecting.

nasdaq shut down hurricane harvey louisiana chicago partner barack obama crude oil energy industry wisconsin dow europe brad allen texas mike spaulding milwaukee houston eight percent seven feet