30 Burst results for "Marketing And Sales"

"marketing sales" Discussed on Clark Howard Show

Clark Howard Show

04:10 min | 5 months ago

"marketing sales" Discussed on Clark Howard Show

"The Republicans and the Democrats that has led to a failure to fix the actuarial problems of social security and an aging population. And I think back to the last time social security was fixed, we had president Reagan and The White House as I remember the Democrats were in control of Congress. They came up with a joint bipartisan commission where they all sat together and worked the problem and balanced the social security books for a 40 year period. Now we're at a point we need that so badly again to fix the deficit of social security and it's not just a matter of printing money and promise you. We have to fix it. We have to have the money coming in to fulfill the promises we have made to people. We either need to reduce the promises we make or come up with the money to fix it. And it will be a combination of the two. What do I mean by reduce? They'll keep raising the retirement age as people's lifespans extend the date at which you can get full social security will extend out. It used to be 65 now at 67, I think. That is one of the key actuarial adjustments that a joint commission could come up with. There are a number of other changes that can be made that are nips and tux that will fix the social security problem. The much bigger problem Thomas is Medicare. Each Medicare recipient will end up with the equivalent inflation adjusted of $3 in benefit for each dollar they pay in. That is not sustainable. And if we are going to have the government, provide healthcare, coverage to the elderly, the program needs to be on a basis that the math works and is not some kind of crazy Ponzi scheme where the money that comes in is sufficient to provide for the obligations we have said we're going to take on collectively as a country. I love this country. And I don't want us to weaken over time. And one of the ways you weaken a.

president Reagan White House Congress Medicare Thomas
"marketing sales" Discussed on Clark Howard Show

Clark Howard Show

05:29 min | 5 months ago

"marketing sales" Discussed on Clark Howard Show

"Babies in the U.S. come early or need to be in the nicu, I would put off depleting a rainy day fund until after the baby is born. Speaking as the mom of a former 28 weeker who is now assassin 7 year old and that's from Catherine. Catherine, congratulations to you on a 28 week old doing great that's fantastic news. And for anybody who doesn't know what nicu is, that's like intensive care for a newborn. Neonatal care unit. So your point is very well taken in any time somebody poses a question to me. I've got these debts. I got this money sitting in a rainy day account. It's earning blah, blah, blah, nothing in the rainy day account and paying this on the debts. What should I do? Those are always puzzles to put together in their three dimensional because they vary by individual in the situation in their life. And I guess that the perfect compromise to what I said and what you said is after they come home with healthy, happy newborn, then execute the advice I mentioned about using rainy day money to eliminate the student loan debt because you do bring up a very wise point to hold on to that money in case there is a troublesome birth. An audience member asked if they should close a secured credit card as they now have some better unsecured cards. Your advice was that they can close the accounts. Since this person had a secured card, that means they're rebuilding their credit along with having a low FICO credit score. They're secured card would be their oldest trade on their credit report. All credit scores look at the length of the consumer's oldest account plus the utilization of all open credit cards. By closing it, their score will drop hurting them in the near term if they need credit, they may have to possibly pay a higher interest rate or maybe not even qualify for a new loan, Daniel. Daniel, thank you for that post. Sorry, a few things. The aging of that secured card, it doesn't vanish from their aging of their credit. It just means it doesn't age anymore. That is not a problem in the short term. The bigger issue is whatever available credit that secured card has no longer is there, but usually it's pretty small. Somebody gets a secured card is that individual did to build up their credit reputation and they've been able to graduate to regular cards. And that's when you kick the secured card to the curb, is if their credit score is now sufficient. I could have said, if your credit score is now above 6 80, it would absolutely make sense to get rid of the secured card. And if you want to preserve the amount of available credit you have, you might apply for one more traditional card before you close the secured card..

weeker Catherine nicu U.S. Daniel
"marketing sales" Discussed on Telecom Reseller

Telecom Reseller

07:49 min | 7 months ago

"marketing sales" Discussed on Telecom Reseller

"Listeners a little background on zipped solutions? Sure. As if solutions has been around for about 17 years and we started our journey as a channel marketing automation company. And about 5 years ago, we came to market with the product called zip one and we're very excited to talk to you all about it where a company of about a hundred people and we've got people in all over the world, especially in New Jersey, Hoboken, New Jersey, Oxford in the UK, and we also have an office in Kerry, North Carolina. Excellent. So you sort of load into this. You're teasing us. What is as if one? So zip one is an enterprise channel management platform. And it contains everything companies need to drive revenue through their channels. So channel sales, general operations, marketing, channel learning. They all come together in one application that gives your partners a really great experience, but it also gives channel leaders the data they need to accelerate their channel success. One of the issues that I always had in marketing positions and other companies was getting the data. It's one of the hardest things for somebody in that position to acquire. So why do companies actually choose if one and why do they choose them over the existing partner relation management programs that are out there as well as the through channel marketing automation programs that are out there? Yeah, and getting the data is so important like you said. And the other important part is partner experience. We're all competing for our partners attention. And so unlike our competitors, zipf gives channel organizations, the ability to accelerate their revenue through the entire funnel. So partners come to one place to get onboarded to learn what's new. They can create demand for the products and services. They can move deals through the pipelines. And then and manage their relationship with the supplier. One place, pure play PRM systems. A lot of the times missed the top of the funnel. They don't have marketing automation or they have kind of bolted on marketing automation. And we all know that's a core driver of channel revenue. So it's all about the leads and zip one can make that happen for partners in a place they actually enjoy coming to. You touched on one of my hot buttons, and that's all about the experience and that really is true for the marketing. It carries straight through to the end customer. But with that understood, is the channel marketing platform really necessary. I think I know the answer, but can you show me a little bit? Yeah, I mean, we're hearing a lot out there that this question a lot. And I hear a lot of suppliers say, well, I'm not ready for channel marketing automation. And from my experience being a channel chief for a very long time, I don't see how you could be ready for indirect sales without channel marketing automation. So if you're just starting, even if you're just starting out on your channel journey, you need the ability to show return on investment as soon as possible. People want to know how your channel is doing. You need partners creating demand for you and closing deals quickly. And why wouldn't you want to make that as easy and seamless as possible right in the beginning for the partners that are going to be joining your program? And what stage the channel organization and development would you suggest that a supplier consider channel marketing automation? And I know the answer to this one too. I think covered it just a little bit. Well, I think it's important. And I really want to underscore that it should be right from the beginning. A lot of our competitors who don't have channel automation capabilities built in are telling prospects because they don't have it that they don't need it. Where they've chosen to bolt on an application that does some of what zipline does. Zipline disrupted the market by making channel marketing automation accessible and affordable to every channel organization. Our competitors don't like that, but our suppliers should take advantage. It used to be something that cost a fortune. And we had to it was a big investment. We've made it available to everyone included with all the other tools you need. And we think that really changes the game. So does all of the software that you're providing now, does that require a lot of people and resources for an administrator? What impact is it going to have on the operation? So because we have an all in one platform, it really brings down the resources required. You don't need IT resources to run our platform, which is really great. Where we want our suppliers focused is not on managing our platform, but investing in creating the marketing content that they're partners are going to need in order to be successful. And we offer services around that too. So I would encourage everyone to keep an open mind and not shy away from a platform like ours because it's just going to be too hard to manage. We designed it. So that wasn't the case. And I think we can easily show how the return is going to be great for all the resources that it requires. I'm going to put it on one of my old hits. I really have to do it. I'm going to be the channel chief. And I know these tools will help me, but how do I get it through the board and the rest of the organization that I need to get an expensive tool? I think that channel leaders and chief financial officers, CFOs. They need to be best friends. And in my experience as a channel chief, before I really got clued in to how to make the whole thing work, I have these horrible memories of seeing the CFO in the hallway and turning around and walking the other way. Because what he or she want to know. Like Heather, I just got an invoice for this event you're doing. Or oh my gosh, why did we decide to raise the commission for the partners? This shock of not really understanding how channel works and seeing the investment going in. And so channel leaders need the ability to take the data and say yeah, we spent this much, but look what it returns. And unless you can connect the demand generation. So here's what we invested in. Here's the leads that came through our partners because we made that investment. And here's how that turned into revenue, connecting the whole funnel altogether, you really can't get at that data. And so when we talk to CFOs, they want to make channel investments if they can see the return. And channel cheese like you and me know there's return, but have always had a hard time proving it. And so when we show CFOs, like this is going to be the thing that is going to be you're going to be able to point to and say see these channel investments are paying off. They're happy to buy. And so channel leaders need to help paint that story for them. It's the tool that the CFO and the channel chief are going to use the work together to really find what's working, find what's not and make the right investments. So ultimately, with what you've just said, tools really not that expensive is it? It really isn't. I think people would be surprised about the cost of entry here. I think in the past, these kinds of platforms have had giant price tags and as the chief revenue officer, it pains me to say it. But I think that the people would be surprised about.

zipf New Jersey Hoboken Kerry Oxford North Carolina UK commission for the partners Heather
October existing home sales hit fastest pace since January

AP News Radio

00:35 sec | 7 months ago

October existing home sales hit fastest pace since January

"Houses are continuing to sell within days of going on the market sales of existing homes are up and so is the typical price of a house last month the average home prices jumped to almost three hundred fifty four thousand dollars a thirteen point one percent increase from last October existing home sales were up eight tenths of a percent from September that's according to the national association of realtors chief economist Lawrence Yun says the housing market remains strong he credits job growth the stock market at all time highs and low mortgage rates I'm Rita fall lay

National Association Of Realto Lawrence Yun Rita
"marketing sales" Discussed on iDigress

iDigress

05:33 min | 9 months ago

"marketing sales" Discussed on iDigress

"All we go no real quick and they do have the big numbers out there if they are about what they say about. And if they don't have the big numbers don't disqualify them that can be very successful. I people don't google search folk on other platforms to just see what comes up just because someone don't care about twitter and they're not doing the bee's knees only dan or just because they're not only do they're not killing on to. I don't understand it. Takes like ten seconds to google was nine copy. Pays boom sewer. What comes up to see if they're real in the same with your business. Don't focus on. The numbers focused on having value people. Yes post content consistently the but you know what else you could do create content in a way that allows you to have a gallery of information. That validates you. Hey there's some pr on this person on this brand on this individual. Oh their on guest features on other people's blogs or podcast or live streams on top of the content. They created. They've uploaded on youtube that they've shared on the ground they posted on pinschers. That they're doing a livestream over here over there. Y'all we we have to think about the customer journey. We all start thinking about our own journey within the marketing and sales ram this digital world that we live in twenty four seven it all align does all matchup visit all validate. Because don't think for a second there just because you have a certain way you want people to come across on a platform and do a certain cycle. That's what they're going to do. They're going to veer off google. You go other places found other places. Maybe put your name in. See what photos come up. They go and do their own diligence before they want to work with you. So you have to make sure your whole digital footprint matches and screams who you are and attracts what you want to do what you want to be what you want to achieve talk a rocket science and i am trying to have you go back to the past but on your industry and your business and your goals you gotta clean up which messed and you got to improve on things that are working and let go things. That aren't working and leave breadcrumbs everywhere because you don't know how they gonna find you to want to work with you to bathroom you or give you money in exchange for what you offer now. That was a lot. Let's take a moment to breathe. Let's bring this on home. We're thinking about our business and we're thinking about how we wanna come across. There's a lot of things to consider. There's a lot of things we must understand. One of the biggest things we must understand is that we don't have control. We don't have control the algorithm changes all of time trends. Come and go. What was working today. May not work. Tomorrow may not work. The next day may not work next month next year and many ways. We don't have control. All we're doing is navigating whichever way the river flows. We can't control how the river flows but we can control how we respond to and things shift. That's why i say strategies a living breathing thing. That's why. I say you always have to be in tuned with your customer journey and be open to make optimization. Accordingly remember clover clarity leverage optimization vision evalu- execution results my acronyms sound cool sound q. Some people revert to me as acronym king. I appreciate that. I say i am. But that's cool but either way you have to apply these things to modify your business your marketing your sales infrastructure everything. You're doing as a whole to navigate these waves to costly stay successful just because you did it once and it made you six. Figures doesn't mean it's going to work the same way so we have to always be aware of the situation of where that we are not in control therefore we need to delegate who are deep in this stuff who can help you get to where you need to go and modify cordingley adjust accordingly. Can't be a one man woman army forever. One human army forever. You're going to have to delegate azra help bring other people onto you scale up your business and grow so recap i want you to have that right mindset. I want you to look at your marketing. Sales funnels accordingly. I want you to look at everything that you're doing on social media across the board from their look at your website look at the experience. Look your email funnels. Look at every single point of the customer journey. Not just the buyer's journey but their overall journey from awareness to conversions to relations even after posed by look at the journey of how you're interacting with them reevaluate all as not insane getting you the conversions and the awareness and the referrals and the repeatable buyers that you need for your business to become successful business that you want to generate a lot that you want you better rethink things reset some things renew. Some things revived some things. Now i have a lot more i want to say. But y'all know how i am. I want to keep it under thirty minutes. So what i'm gonna do. We're gonna put a pause. Put a pin in it. Keep that same energy. Keep that same expectation. Rumour see you next time. And that's a wrap. We hope you enjoy this. Episode of. I digress. What was your takeaway cater. Share your thoughts and tag toy on social media you can find him on all platforms at fine troy. Don't forget to subscribe and leave a review or comment for this episode from wherever you're listening looking for a marketing strategist to build a structure strategies and systems. You need to get the success you want and the roi you desire and your business book discovery call to talk with troy at fine troy dot com and as troy's philosophy goes imagination if the engine content is the fuel social media is the highway marketing is the roadmap sales is the destination. Culture is the gps. Thanks for listening..

google cordingley dan twitter youtube troy
"marketing sales" Discussed on iDigress

iDigress

01:52 min | 9 months ago

"marketing sales" Discussed on iDigress

"To have more customers or clients than followers then likes nala digital clout. My goal with this episode is to help those. Who aren't there. Get to that point through facts and debunking some marketing and business sales myths and for those who are there. Get clarity apply systems and strategies to hopefully improve their marketing and sales infrastructure to get more of the green to get more of the m. o. n. e. y. But i'm gonna be real job. Some steel are so focused on the digital and digital i mean the vanity metrics and low. Let me be real. What you if you have heard disqualified to sell if you have her a continent conversions. The you know what's up but if you haven't go listen to those episodes i then come back to this episode. You cannot cash in likes and comments and engagement at followers for money. Followers are great. I want community likes a great. I won't conversations. I'm not talking about comments. I'm talking about actually engaging in conversations off the social media. So i'm assuming that's in person or zoom call or a phone call or some of the type of medium where it's more of an intimate conversation where they've identified as a potential buyer or customer or client. You're giving him the insight the value talking about their pain points or their your member chocolate cake at the time no and then next steps and base out that conversation. We're going to qualify them. Y'all know of you have been listening for a while as a buyer if the buyer an advocate if not an advocate and elevated your social media is a vehicle to drive people to something is not the be all where we just focused on awareness and nothing else this is mike is hot mic is fire. We're going.

nala digital mike
"marketing sales" Discussed on Marketing Spark

Marketing Spark

03:29 min | 9 months ago

"marketing sales" Discussed on Marketing Spark

"Maybe you know summarize what are the steps to making it happen in the right way so that you end up with the right partner because really what it is is a partnership while there a couple of things you can eat and hire consultant who knows this and implements that on a regular basis. They're usually very familiar with the different organizations in what they do. Well or you can get less than if you reach out to me. I can give you a list of a number of different organizations. What they're really good at. But then you should spend time with them scheduling our call and understand what their processes and then link that to what were goals are from a growth perspective The things that i think are the most important is that if you are using team eases. Ddr's and sdr's so business development reps and sales development reps that you have small teams with a manager over them so that they're really like keeping track of what's going on there listening to calls on a regular basis. They're identifying where they're losing customers and they're saying okay. Let's rate what it is that we're talking about how we're talking to them so you want a You want an organization that is going to proactively look at what's happening with these sales calls and make changes to help you be more successful. Another thing is you went proactively reporting to you so you should be able to either log into a dashboard or get a daily or weekly report. That says this is that be did. Here's how it's broken down calls lynton email text message. Here's what resonated. Here's what didn't resonate here are the changes that we made and here are the connections that we made that we think will lead to at more business and checking in with you to how many people are showing up for the cau- how many of those are you closing to win. They show up. Are they warm. Do they feel like that. They're ready do business with you. Do they understand what the offering is all of the things. What you really want transparency proactive outreach in partnership one of the other areas that i want to talk to you about his personal branding. I know that this is something you spent a lot of time on and clerk the you're dealing with entrepreneurs working for startups that yes. Marketing can drive awareness and it's important to have sales out there for many organizations is a entrepreneur with a strong vibrant. Personal brand could be very powerful in terms of driving sales and marketing forwards. So you know what and this is a loaded question admittedly but were not sprinter. Start as far as building a personal brand. Because there's there's lots of different takes on personal branding how important it is in how you do it and you read a lot about this on lengthen these days. But do you have any thoughts or suggestions dodge printers who want to build a personal brand. But they don't know where to start. Oh my gosh. I have so many thoughts about miss I i love this. I accidentally built a personal brand. I had no idea what is doing. I didn't have the intention to do it. But what's happened since i realize really Putting time and energy into it is just been exponential growth for my consulting.

lynton dodge
"marketing sales" Discussed on Marketing Spark

Marketing Spark

03:02 min | 9 months ago

"marketing sales" Discussed on Marketing Spark

"You're doing enough to take a message at our to take a meeting. Sorry and then. Let's just get them on your calendar. See you have the sales manager who knows your organization is within your organization. And then you have this outsource team that hasn't email address from your organization. They list you. On their linked they have the ability to call email lengthened taxed. Anybody your prospects in just get them excited enough about what you're doing to have a sales meeting with that sales manager if you can take that person and have them fully focused on doing the discovery calls doing demos enclosing the business in harnish your marketing team to make sure that their sales dak is solid that their follow up processes solid that they have you know a a m cadence after the fact to keep people interested in. Pull them through to the close than doubts where you're going to see your revenue just absolutely skyrocket and once that starts happening. What's really fun about. That is instead of hiring more people that sit and make outbound calls rate. You just ramp up with that with that side that you can afford to hire a true. Vp of sales in you have the kpi's and the metrics about your growth all of data. That's amazing you can listen to the phone calls. You can look at the at the gong reports you can see how many calls it makes that. Make one appointment. How many of those appointments s'etait to close a new business. How long does it take to get them rant. Up all of those things that you can take back to your investors and say okay if we increase the spin if we grow the organization like this this is a very very solid projection of our revenue in the next year. Eighteen months two years and this is why you should give us more money to grow. Investors will fall over you for that because other other organizations a small mid sized businesses. They don't have that they just have. They have pie in the sky. Like hope numbers right there going. Oh no we have one person doing. All these things they're going to be able to drive does much revenue. We think we hope cross our fingers but yearling them in saying there's no magic to this process it's numbers it's activity and you can actually see you know how this is affected our organization now and how will in future and that to me is at. It's like thinking that science is magic. It's the best. Have magic okay. So that sounds great in theory. But how do you hire hetty. Discover and hire the right outsource sales organization because there has to be a cultural fed Their interest have to be aligned..

"marketing sales" Discussed on Marketing Spark

Marketing Spark

04:14 min | 9 months ago

"marketing sales" Discussed on Marketing Spark

"He's worked with many entrepreneurs who want to drive sales but struggle to make it happen. So i'm looking forward to her insight and expertise about startups success and revenue growth welcomed marketing spark april. Thank you so much for having me. I'm so excited. So let's get to the heart of the matter and the reality that for many companies especially startups is that marketing and sales operate in silos. And it's almost like they're opposing forces as opposed to teammates. So i wanna get your insight into why this happens like do these separate structures exist in one of the dangers for startups. That are looking to not only get product market adoption but actually drive sales at session. Interesting question and you're right. It is almost like age old wire marketing in sales fighting all of the time when they actually are the opposite sides of the same coin. Right you're looking to build a brand create loyalty among customers in get excited about what you're doing so that they'll buy it and so they should be working together. But i think that that misalignment is actually one of the top lay waste of resources within organizations especially when you look at small to mid sized businesses that are trying grow. Because if you if you create a symbiotic relationship between your marketing and sales so that they're working together them to not just bring really great inbound leads into your sales organization but also to support your sales organization to get those leads excited about what you're doing. Then you create a machine that just It starts to grow exponentially right you create these rating fans of what you're doing because you're able to get them excited and i've always said that sales is at type of marketing right lake. I mean if you think about what a sales team is supposed to do. They're supposed to go out and do do exactly what marketing does which is get people excited get people to buy into what it is the arandas enough that they open wallets. That's the same thing that that marketing does. So i've never really understood why they operate in silos by getting them to not do that is really really hard. I don't know that there are any great answers for it But i do think that there are. Some of the best organizations who've managed to solve this riddle are the ones who are growing really making the difference in their industry and one of the things that i've found is that there's a tension between marketing and sales especially within small organizations in. I don't know if that's because the founders slash entrepreneur starts with sales and then hires marketing or whether there's different ways that they have in terms of the way they operate or whether they're just not used to working cohesively is that in an ideal world as he said earlier marketing sales and sales as marketing and they should be moving forward and lockstep and there should be a lot of collaboration and a lot of ways that they can exchange ideas with that one plus equals three. But do you blame the entrepreneur for creating a landscape where there are silos as opposed to try to bring people together right away is at the entrepreneurs fault or is it just traditional ways of doing business. I think it's i I think that's how we define them right when you think about when when somebody thinks about marketing they think about brand right. Like i teach entrepreneurship at vcu here in virginia and when i asked about marketing a lot of the the students talk about your logo your tagline..

vcu virginia
"marketing sales" Discussed on 710 WOR

710 WOR

02:54 min | 10 months ago

"marketing sales" Discussed on 710 WOR

"Marketing sales, money management time management, pushing past your fear. So those are the topics that we hire and books speakers based on so it's not just the name. It's also the topic that you need help us. You walk out of there with the tactical action items of what you need to do to grow to grow your business, but also, man, we fire you up. We want to get you like you said, What did you say a couple of hours ago that the syringe of courage I help you believe that you can do it? Because then that changes your actions when you go home. And so the combination is really powerful. Yeah. People need a syringe full of courage. There's a lot of there's a lot of figure out there and a lot of different reasons. And this event is going to be absolutely incredible Business boutique equipping women to make money doing what they love It comes from the number one best selling book. Business boutique, but it also comes from years of doing this event. It's always a sell out. It's always a big party. Everyone I mean 98% of the attendees or ladies. And it is how absolutely a blast to speak to and to be a part of and you will leave not only with information, but you leave with the inspiration to go home and start that business and get the things going. And, like I tell you coming out of 2020. Um, even says it's seasoned business People are are. We have a kind of fatigue? Uh, a little bit of a cloud over the future over our hope over our heads, and I fight through it. Everybody fights through it. But, um it's a It's a real thing. And I would hate to think that your idea because it was still just coming through the ground just tender. Little beginner idea get squashed by Covid. Yeah, And it's interesting because there's something really powerful. Certainly If you want to join us on live, she must find that there's something powerful about being in that room. Being around 1000 2000, other business women, other women chasing their dreams that the mo mentum and energy is so powerful. You literally take it home with you. And so I just I can't encourage you enough to come in the room and by the way You mentioned David 98% women, which it is, uh, But if you're a man listening right now, and you have a wife and mom and daughter that has a side business by this for her because there is such a pattern. Only what 89 bucks or so I think it's like 1 29 nothing. But it's interesting because so many women end up in the room because Their husband or their dad or their son bought them a ticket. Sometimes women, especially when they're starting out in business I was looking at. I was looking at ladies event the other day was 1200 bucks. Yeah, yeah. Unbelievable. So text boutique. 2 33 7 89 to get tickets. It's October 14th to the 16th here in Nashville will be here in 20 minutes. That's going to happen really fast. That's about a month away is all okay, so you can still get tickets..

Nashville David October 14th 1200 bucks 98% 2020 89 bucks 20 minutes 2 33 7 89 16th Covid 98% women couple of hours ago around 1000 2000 one women 1 29
"marketing sales" Discussed on MarTech Podcast

MarTech Podcast

14:02 min | 11 months ago

"marketing sales" Discussed on MarTech Podcast

"To talk directly with the human. Maybe they booked a meeting. We also have our sales team actively reach out on the monday morning after missing those chats over the weekend. So that's where we are still invested in that outbound outreach and we say sorry i miss you over the weekend. Sorry missed you last night if it's over a time that somebody doesn't here but we also do staff kind of twenty four seven. I mean help spots a larger company. We have offices around the world so we do make sure that we are staffed properly by volume so that we are missing as few chats as possible. I think there's also a delight moment here too so you give people the option to book a meeting and then you also say what were you looking to accomplish. Can i give you a case study. Can i offer you a piece of content. Offer a way for them to stay engaged interested in your products that that conversation can continue to happen and make sure that when your sales rep is following up on monday. They know the page that that person was chatting in from so they can at least have an informed discussion. I think that's important that understanding the context of what the user experience was when they were interacting with the baht which emails they received. So how are you. Coaching your sales team to understand what experience the customer has what messages they've received basically where they are in the sales cycle. Well this is where a really great sierra. i'm like spot comes in handy. So our t. r. inbound sales coaches what they do is they always refer back to that contact record. So what were. The last actions of that person took on our website. What email did they open. What page were they viewing. And that way they can get an understanding and there's been so much training so much great trading on the sale side to understand how to have an informed conversation. What are the things that you're looking for. What are the actions at that person took so that you can have an informed discussion about what action they were trying to take whether that was okay. They were on a couple of our products pages. Maybe they were confused about which products are rich features are right for them and their business tailor. The questions that way so that you can have an informed. Discussion ones that feels personal to the prospect or customer that you're speaking to none of companies sales processes as simple as all right. Someone has asked to reach out to sales. We're going to connect them to one of our ease often. There's an sdr. There's a vetting process that goes into actually talking somebody. That is a decision maker. How does marketing automation handled the scenario where there are multiple steps in the process where you're basically handing the lead to multiple people as opposed to just lobbing it over the fence to us sales person. This is where different forms of marketing automation is really helpful. So what happens at hub. Spot is we collect information via the bought. If that person is interested in speaking with a member of our sales team we hand them over to our frontline sales team if it is a simple purchase and this person knows what they want. They've done their research. And i know we're talking about international in an upcoming episode but one of the things that we found in germany for example is our buyers are really well educated. They usually come to us knowing what they want. Okay here's a touches. Purchase like go ahead and buy. You don't need to be in your way. Go ahead and do that. We also have automation. If it's more complex purchase in that frontline sales team needs to hand off to a member of our more senior sales team. There's also a four that they fill out that notifies that sales rep there's a rotation process where that prospects it gets assigned to a more senior sales rep in that conversation is booked so there are different levels of automation at each stage. But also that's when we recognize okay. This is a more complex conversation. This actually requires a human lead sales motion where we need to get out of the way other than that. Internal automation of form feel is filled out and rep. Edification sent feeling. There's two ways that this can go. One is hey. This person is really educated on our product. Who's the by direct link. You don't have to actually go through the sales process and the other one is. Oh my god it's a vip. It's a whale there on our abm list. What do you do when somebody goes through your marketing automation system. That indicates that they are truly vip. We are lucky enough to have a great data science team so this is where we really lean on them and data science and something that we call propensity scores to say okay. We both know that they have been worked as a high value prospect or customer. We also allow our sales reps to mark prospects as such and we also know that they have a high propensity to buy. This is where we have actually what we call a fast past to sales. That means that we don't try and disrupt that conversation with any automation. We don't try and send them knowledge base articles. We actually just try and get them human help as soon as possible. So we're using intelligence within that bought to look for words like pricing for products. Were using some of that data science and some of those inputs to make a more informed marketing automation decision. I will tell you. It has taken years for us to build up that level of intelligent routing but it is something that when you want to build trust with your sales team and when you lose trust with your sales team and easy way to do it is to take one of those heavy hitting prospects and create a poor experience for them so you mentioned the relationship with sales notoriously picky group of people to work with generally pointing the finger at us marketers as the problem as opposed to part of the solution. It's even enough to make a movie. Glengarry glen ross you know coffee is for closers they always want the good leads. It's marketings fault. I go on forever about some of the conflicts between sales and marketing. How can marketing automation improve the relationship between sales and marketing and get everyone on the same page. We haven't figured it out exactly at hub spot but what we have done. And i think there's always going to be instances where automation fails. You and automation doesn't do as it needs to do. And that's why it's a highly experimental field. I mean you need to be able to fail fast fix it and then move on but that starts with building trust with your sales team and i think if you have that trust up front than some of those failed automation actions which are bound to happen at any company of any size. It can feel much easier to get through because you've already built trust with sales kind of from the beginning whether that's through shared goals whether that's saying hey we're looking to understand what are the most repetitive tasks that you wish someone would just take off your plate if you get some of those winds early on and you build trust with your sales team. We have shared goals. Like i had mentioned with our frontline sales team in terms of response rate. normally that's a sales rep lead. Kpi in terms of okay. How quickly do we want to respond. We have that shared goals. So that means if you're not responding as quickly as you think we should be. Maybe we're sending you too many low quality chats that you actually can't get to the high quality ones so that's why we have a shared goals so that means that every time we're not hitting the shared goals it's a joint discussion of. Hey what could marketing do do to solve this. What can sales due to solve this. And this is the first time that i worked at a company where sales and marketing have the shared goals on response time we have shared goals on the percentage of checks that we're passing to our more senior sales team so the quality of those chats and it's just been really helpful so that when issues arise as they do when you're not hitting goals as will it's a joint conversation. It's a collaborative discussion. And i haven't necessarily had that in the past about their companies. I think part of the secret sauce here is talking to your sales to him. About what type of leads they want and figuring out what your rules and the marketing automation system. That's going to filter out the leads. That sales does not feel is qualified. Right if they get a part in setting up the rules and you're describing them what the automation system is an how and why. Someone ends up in their inbox. They're going to have more trust and faith in the leads that you're sending them now. The connection between marketing automation and people isn't always marketing to sales often. There is things like marketing automation to a content team marketing automation to a customer service team. Are the relationships different when you're using marketing automation to manage customer relationships outside of sales absolutely i think their different but you can approach them similarly when it comes to understanding goals i and i think depending on if you're going to another marketing team because a lot of the times we are looking to put some type of marketing automation or say a q. L. driver on top of the flywheel wheel programs and we can say okay. Let me understand. What your north star goal of this content offer of this tool is usually it might be free sign ups for hub spot or content weeds and we can approach it from an experimental process. And i would say that for. Every case is a. We have an idea. This is the data to back up that idea to allow us to at least run this as an experiment. We want to include you. We want to understand that at the bottom line. What we are to solve for is revenue for the business and or a delightful customer experience. Those are usually two things that any team can get behind. It's pretty rare that you're going to to a team and say hey. I want the customer experience. It's almost like no. We don't think so or sounds like a lot of work. I wanna make the company more bunny. Those are usually two goals. People can get behind. But i would approach it from an experimental standpoint. I don't think there is any case where you can approach those conversations as we are looking to product ties and roll out this automation program. That will change the way that we acquire leads. That's not going to go over well. But we have put a process in place alongside actually our growth product group. We took a disabled that they use in terms of how to run experiments. And we include our stakeholders in that process. We read experiment. Docks me get feedback. We run things as experiments. We do read outs of those experiments. After we reach statistical significance and then we come up with conclusions and next best actions as a collaborative team. And i think that even though the goals might be different between internal teams the way that you should approach those conversations should be fairly similar. How do you would making a marketing automation system. That is complex enough. That it intimidates. Either your sales your customer service your content team. How much marketing automation is too much. We run into this quite a bit. So you'll actually notice it. I think on the marketing side. When you feel like you are spending so much time segmenting your lists to death trying to find okay. We are segmenting by employee. Size or segmenting by job title where segmenting by industry and the return that you're seeing in terms of increases of key wells by creating these kind of unique approaches or automated experiences based on segmentation. You actually need to look at it in terms of time spent and we've actually pulled back a lot especially on the email side in terms of how we think about what is successful marketing automation. And what are the three things that we know. We need to answer really well. Upfront in terms of automation. And then how can we get them to a human if they have additional questions so we'd actually simplified our approach a bit and we've looked at it in terms of time spent and if you look at really good automation it's that you are not just that you're becoming efficient in terms of replacing headcount with automation. But you're doing it in a delightful way in you're doing an in a way that scalable and so there are a couple of different things that you want to look out there in terms of efficiency gains in terms of nps or way to measure that successful experience and also just speaking with your own internal teams of how much time is taking you is. Is this automation actually really helping you or does it wind up being more upfront. Were there is some intuition when you're setting up your marketing automation system. Whether something is working or not obviously you could be data driven. Look at your nps score. I've always found that. You know you set up an automation. You feel if it works or if it doesn't because it just creates more problems of it's not an elegant solution and i'm sure that the other teams that you're working with will feel the same thing as well so that wraps up this episode of the mar tech podcast thanks for listening to my conversation with marwa greaves director of marketing and global messaging at hub. Spot if you'd like to hear more of marwat an hub spots tips for effective marketing automation. We're going to publish our last episode of the series tomorrow so at the subscribe button and your podcast app and check back with us tomorrow morning. And we talk about internationalizing. Your marketing automation. If you can't wait until our next episode and you'd like to get in touch with morrow you can find a link to her lincoln profile in our show notes you can contact her on. Twitter handle is marwa greaves m. a. r. w. a. g. r. e. a. v. e. s. Or you can visit her company's website. Which is hub spot dot com and a special thanks to hub spot for sponsoring this podcast align your team with a single source of truth to get a clear view of your businesses performance marketing sales and service hub. Spot will enable your team to adapt and evolve as fast as the changes in your market. Learn more about how you can scale your company without scaling complexity at hub spot dot com and special thanks to deadline funnel for sponsoring this podcast. The deadline funnel software uses authentic personalized deadlines to increase urgency in the u. Social proof to increase trust to make your marketing way more profitable. So if you're interested in growing your sales automating your marketing could a deadline funnel dot com slash mar tech for a no obligation free. Fourteen day test drive. That's deadline funnel dot com slash mar tech deadline funnel. Don't let procrastination her ear sales. Just one more lincoln. Our show notes. I'd like to tell you about if you didn't have a chance to take notes while you're listening to this podcast head over to marc tech pod dot com or we have summaries of our episodes and contact information for our guests. You can also subscribe to our once-a-week newsletter. And you can even send us your topics suggestions or your marketing questions. Which will answer live on our show. Of course you can always reach out on. Social media or handle is mar.

Glengarry glen ross germany marwa greaves us morrow lincoln Twitter marc tech
"marketing sales" Discussed on MarTech Podcast

MarTech Podcast

02:38 min | 11 months ago

"marketing sales" Discussed on MarTech Podcast

"Let's talk a little bit about. When we're connecting our marketing automation technologies to people. And how we bring them back into the workflow talk to me about the sales and marketing hand off and where marketing automation plays a role in that. So we talked about this a bit earlier this week but this is really something where we took the lead from our frontline sales team and we said what are the questions that you ask every single prospect when they come in be alive chat or they come in through our inbound phone line and so there were three or four questions that they always ask. That was easy for us to automate so name website email. What are you looking to get out of the conversation today and those were things that were easy for us because we know that they worked. Well we know that it was necessary in order for us to be able to route those prospects to our internal teams. And that's really where we started. We started to just like we talked about earlier. make sure that we could automate the repetitive tasks. Being the repetitive questions that they asked at the beginning of every single conversation suit. Seems like when you're going through the marketing automation process. You know yesterday. We talked about bought marketing automation and the day before we talked about email marketing automation and those are two pretty dramatically different platforms e being a synchronous and bought marketing. Automation is something that people are looking for real time data. I understand the hey. We've reached the end of the road. This person seems like they are interested in talking to sales. Let's end the sales team but notification to have them reach out and have a personal touch when you're thinking about marketing automation with bots and somebody's looking for real time information and the ready to talk to sales. How do you manage that process knowing that you know. The sales team is up. Twenty four seven all the time at every business so you need to give them a way out or a way to accomplish the task even if it's not exactly as they were expecting one of the things that we do on the weekends or when our sales team is offline as allow them to book a meeting and we basically have a bought or a workflow that says okay if it's during off hours if nobody is available then send them down this workflow that allows them to book a meeting and or email our team. So you need to make sure that if people aren't available at their off hours that you a apologize because people are obviously expecting you may have prospects or customers that are in a pack and they are awake in the middle of the night and they are expecting to hear from somebody and they probably used to not having real time human. And you still want to make sure that you're creating a delightful experience even if you can't be there live to actually handle that conversation

shabby llc benjamin shapiro marwa greaves Martic marlin mara graves morrow sam
Automating the Marketing & Sales Handoff With Hubspot Marketing Director Marwa Greaves

MarTech Podcast

02:38 min | 11 months ago

Automating the Marketing & Sales Handoff With Hubspot Marketing Director Marwa Greaves

"Let's talk a little bit about. When we're connecting our marketing automation technologies to people. And how we bring them back into the workflow talk to me about the sales and marketing hand off and where marketing automation plays a role in that. So we talked about this a bit earlier this week but this is really something where we took the lead from our frontline sales team and we said what are the questions that you ask every single prospect when they come in be alive chat or they come in through our inbound phone line and so there were three or four questions that they always ask. That was easy for us to automate so name website email. What are you looking to get out of the conversation today and those were things that were easy for us because we know that they worked. Well we know that it was necessary in order for us to be able to route those prospects to our internal teams. And that's really where we started. We started to just like we talked about earlier. make sure that we could automate the repetitive tasks. Being the repetitive questions that they asked at the beginning of every single conversation suit. Seems like when you're going through the marketing automation process. You know yesterday. We talked about bought marketing automation and the day before we talked about email marketing automation and those are two pretty dramatically different platforms e being a synchronous and bought marketing. Automation is something that people are looking for real time data. I understand the hey. We've reached the end of the road. This person seems like they are interested in talking to sales. Let's end the sales team but notification to have them reach out and have a personal touch when you're thinking about marketing automation with bots and somebody's looking for real time information and the ready to talk to sales. How do you manage that process knowing that you know. The sales team is up. Twenty four seven all the time at every business so you need to give them a way out or a way to accomplish the task even if it's not exactly as they were expecting one of the things that we do on the weekends or when our sales team is offline as allow them to book a meeting and we basically have a bought or a workflow that says okay if it's during off hours if nobody is available then send them down this workflow that allows them to book a meeting and or email our team. So you need to make sure that if people aren't available at their off hours that you a apologize because people are obviously expecting you may have prospects or customers that are in a pack and they are awake in the middle of the night and they are expecting to hear from somebody and they probably used to not having real time human. And you still want to make sure that you're creating a delightful experience even if you can't be there live to actually handle that conversation

"marketing sales" Discussed on MarTech Podcast

MarTech Podcast

06:45 min | 11 months ago

"marketing sales" Discussed on MarTech Podcast

"This podcast is a proud member of the hub. Spot podcast network. Which is a collection of award winning business. Podcasts like this show and the salesman podcast the salesman podcast helps b2b sales professionals learn how to find new potential buyers and win business in a modern effective and ethical way. So if you're looking for great new business podcasts. Like the salesman. Podcast check out the hub. Spot podcast network. Listen learn and grow with hub spot podcast network at hub spot dot com slash podcast network from advertising to software as a service to data across all of our programs in science. We've seen a fifty five to sixty five percent. Open rain getting brands. Authentically integrated the content performs better than tv advertising. Typical life span of an article is about twenty four to thirty six hours for reaching out to the right person with the right message and a clear. Call that action. That it's just a matter of timing. Welcome to the bar. Tek podcast aben j. shabby llc production in this podcast. You'll hear the stories of world class marketers use technology to drive business results and achieve career. Success will on earth the real world experiences of some of the brightest minds in the marketing and technology space. So you can learn the tools tips and tricks. They've learned along the way. Now here's a host of the mar tech podcast benjamin shapiro. Welcome to marketing automation week on the mar tech podcast this week. We're gonna talk about how to build more efficient marketing fly trap with us. Today is marwa greaves. Who is the director of marketing and global messaging and hub spot up spot is a leading sierra platform that provides software and support to help businesses. That want to grow better. And their platform includes marketing sales services and website management products that start free and scale to meet their customers needs at any stage of growth and outside of being a wonderful platform for marketers. They are also a sponsor of the martic podcast. So far this week marlin. I have talked about how to figure out what to automate. Couple of the rules about email marketing automation yesterday. We talked about bought marketing automation. And today we're going to continue the conversation talking about bringing the people into the process. How do you automate the marketing and sales handoff. This podcast is sponsored by hub spot. All right here's my marketing confession. The last time. I had what my mom would consider a real job. You know a j. o. B. i wasn't a very effective marketer. I spent way too much time working on administrative tasks and battling software instead of spending my time focusing on solving the customer's problems. I mean i guess it worked out. Because if i had discovered the power of marketing automation that i wouldn't have ended up making the mar- tech podcast. But anyway if you want to be more efficient in your job hub spot. Crm we'll help you automate your marketing processes. While maintaining a personal touch you can customize landing pages without touching line of code us workflows to set triggers conditions and actions and you could use advanced segmentation logic to personalize your emails for each recipient. So save time scale yourself. Personalize your outreach. And save your job by using the hub spot. Crm learn more about how you can scale your company without scaling complexity at hub spot dot com. And this podcast is also sponsored by deadline. Funnel if you're a content creator ecommerce entrepreneur or performance market. A your success depends on how well your offer converts into sales whether using automated email sequences webinars launches or even chat bots deadline funnel boosts your conversion rate and turns more leads into clients. Deadline funnel is trusted and loved by thousands of marketers. Like you to put their best offer in front of their best leads at the best possible time. And they do it. In a way that eliminates procrastination the deadline funnel software uses authentic personalized deadlines to increase urgency and social proof that increased trust to make marketing way more profitable and now you can test deadline funnel completely free for fourteen days. Visit deadline funnel dot com slash. Martic that's deadline. Da d. l. i n. e. funnel f. u. n. e. l. dot com slash mar tech deadline funnel dot com slash. Mar tek to start your no obligation free. Fourteen day trial deadline. Funnel don't let procrastination her your sales all right. Here's the fourth installment of marketing automation week with mara graves from hub. Spot morrow. Welcome back to marketing automation week on the mar tech. Podcast uncle sam much excited. Have you back into continue our conversation. I think of marketing automation as the tool that we use so people can relax but at some point here. We can't just automate everything. We have to bring the people into the conversation. Let's talk a little bit about. When we're connecting our marketing automation technologies to people. And how we bring them back into the workflow talk to me about the sales and marketing hand off and where marketing automation plays a role in that. So we talked about this a bit earlier this week but this is really something where we took the lead from our frontline sales team and we said what are the questions that you ask every single prospect when they come in be alive chat or they come in through our inbound phone line and so there were three or four questions that they always ask. That was easy for us to automate so name website email. What are you looking to get out of the conversation today and those were things that were easy for us because we know that they worked. Well we know that it was necessary in order for us to be able to route those prospects to our internal teams. And that's really where we started. We started to just like we talked about earlier. make sure that we could automate the repetitive tasks. Being the repetitive questions that they asked at the beginning of every single conversation suit. Seems like when you're going through the marketing automation process. You know yesterday. We talked about bought marketing automation and the day before we talked about email marketing automation and those are two pretty dramatically different platforms e being a synchronous and bought marketing. Automation is something that people are looking for real time data. I understand the hey. We've reached the end of the road. This person seems like they are interested in talking to sales. Let's end the sales team but notification to have them reach out and have a personal touch when you're thinking about marketing automation with bots and somebody's looking for real time information and the ready to talk to sales. How do you manage that process knowing that you know. The sales team is up. Twenty four.

shabby llc benjamin shapiro marwa greaves Martic marlin mara graves morrow sam
Behind The Scenes Of HubSpot's Podcast Network Launch with SVP Kieran Flanagan

MarTech Podcast

01:53 min | 1 year ago

Behind The Scenes Of HubSpot's Podcast Network Launch with SVP Kieran Flanagan

"How did you figure out who you wanted to work with you. Go through your song and dance and then you have to get through launch. Talk me through the podcast sourcing than what did you do. Once you got. Everyone signed up ken soon after we had acquired the hustle and so the hustle. I think status up. Pretty well to speak to sam parr who is the founder of the hustle. Great creator that was really the first acquisition. We did as we were trying to build this media team so even just that process gives us good experience to go and talk to creators about doing this collaboration. What we did was. We took the information from our customer base. We plotted at the categories of content. They most wanted to listen to podcasts. Specifically what content would you like to hear on podcast. We broke that up into different sections startups marketing sales. Red lobsters one of those. We just went to look to see what content said with our audience. We're looking for again. the cooling was. We made a list. We wanted to start with five. We would approach. Help get the one that we wanted on board that they did want to come aboard. We will get another one on board and work towards getting eventually. All five on board finally worked her way down to the marta podcast. No that's the crazy thing is. We didn't have to really sell much so there wasn't really anyone who said no. I thought the process of getting all of the creators onboard would be a lot more long gated than it was. I thought that would be the cold up. It really wasn't the hold up. There is a couple of other podcasts. We've talked to were excited to get on board. And the only reason they're not on board on the initial launch is because they can't actually start to do this until the start of next year so the only knows got not a we. Don't wanna join this. It was really just a timing issue. Actually wanted to sign up. This is the thing we wanna do are committed to do this thing this year but the start of next year. We'd love to join the podcast network so the process was actually quite smooth. We built categories though the podcast list. And take that for the most part said.

Sam Parr KEN
"marketing sales" Discussed on Marketing Spark

Marketing Spark

05:07 min | 1 year ago

"marketing sales" Discussed on Marketing Spark

"One has to do with the future of marketing and this is obviously a loaded question but as we move forward and as companies reset or recalibrate their market activities. There's going to be some back and forth when it comes to how to structure their marketing organizations. Do you do things in house or do you use freelancers contractors agencies and.

One
"marketing sales" Discussed on Marketing Spark

Marketing Spark

05:37 min | 1 year ago

"marketing sales" Discussed on Marketing Spark

"I mean if you think about it. The customer is constantly changing you know. They have new challenges new products of their own new markets. You know things are happening at that company. And then you're changing. You know so. Your products are changing. Your markets are changing so marketing can be really good at sort of bridging that gap between what happened before and what's happening now in kind of keeping people and not through sort of a stale newsletter but more like customer stories. You know doing doing what marketing does well interviewing customers riding up their stories. Doing great videos and podcasts designing up or you know capturing results from customers and creating really effective content out of that and then the one of the things that we often miss is involving our customers in our own marketing and us in theirs. So bulk sharing brands doing things together. Like we're doing a podcast now. I could be your customer and we could be sharing you know ideas back and forth across our brands and then distributing them to our audiences which you know. It's a win win. So why not do that in a why not have marketing. More involved in co branding and initiatives to get the word out on both sides. Try to help all all of our customers out at the same time. I think you're right. I think there are many win-win propositions that marketing tastes fails take advantage of when it comes to their customers. Customers have tremendous domain expertise and thought leadership. That is untapped. What i've found is if you reach out to customers and if you try to engage them they are in many cases extremely enthusiastic because they see the upside in two ways one. They can demonstrate. I made a smart decision by doing business with you which is great. I'm seen as somebody. Who is savvy and knows what they're doing and second they can promote their own company by leveraging your marketing. There's absolutely no reason why this shouldn't be done more often but we leave. We leave a lot of these opportunities on the table because we just don't think about it as marketers. We ignore it. It's not as not a priority not seen as as effective and there's lots of ways that we just fail our customers when it comes to customer success and marketing.

both sides one two ways things
"marketing sales" Discussed on Marketing Spark

Marketing Spark

03:08 min | 1 year ago

"marketing sales" Discussed on Marketing Spark

"Upsell cross sell working as a team and they're rewarded through a bonus system or however you wanna handle that. The advantages is much simpler that way. And you're either. You're either doing well. You're not as you know across the board And you're more focused on individuals you know with individual customers and customer accounts trying to help them be successful. because that's how you're successful. I think that makes a lot of sense in the bbb enterprise space. You've got big high value customers that take a long time to come on board. So what usually happens is the marketing people will attract them. The salespeople will develop the relationship nurture the deal closed the deal and then customer success will make sure the customer is on boarded and happy but if you had them working together post sale. The salesperson has a relationship so they can stay involved. The marketer can use their skills to effectively communicate to the customer and the customer success person can then do whatever it takes to expand the client to serve the kind in different ways and that could be a very effective way to do post. Acquisition sales marketing. Absolutely and it is working. There are plenty of companies doing this but the challenge. I think you're hinting at is in you know. Midsized companies and snb's what's the equivalent in. You often don't have enough people to go around even to staff up these teams. Or maybe you have a small ac product and you have thousands even hundreds of thousands of customers. What's the deal there. So that's a slightly different way of looking at it. But instead of maybe grouping together and working so closely with the counts those teams instead work on. Things like product led growth. They work on using more of technology approach to staying closely tied in with the customers on their journeys throughout the process. And you know helping them succeed so different ways of approaching the hat and they do depend on the size of the company and the product that you're selling but you know there are still ways of doing that without going back to the old ways in the smb space. I find one of the shortcomings of post. Acquisition activities is the fact that marketing seems to wash their hands of customers and that they're not communicating as effectively as they should so in many cases it's a monthly newsletter or a quarterly newsletter. And these newsletters are pretty lame. I mean there's probably not a lot of time and effort that goes into them. I think a lot of them are simply going through the motions to stay in touch with the customer but for smb's marketing. That's creative engaging proactive prescriptive.

thousands hundreds of thousands one customers
"marketing sales" Discussed on Marketing Spark

Marketing Spark

02:36 min | 1 year ago

"marketing sales" Discussed on Marketing Spark

"This is despite the fact that it's so much easier to keep an existing customer than when a new way today. I'm talking with john mccain. A customer journey strategist on how to keep customers happy and loyal. Welcome to marketing spark. Thank you glad to be here. Let's start off with the initial premise. That and i could be wrong here. That marketers love to attract the engaged prospects and turn them into or help turn them into customers but we often forget customers after their part of the fold their fat and happy. We've done our job now. It's up to other people in customer success in customer service to keep them there. Is that an correct depiction of what's going on out there. Generally yeah i think so. I think Historically sales and marketing and customer success or really customer success as a thing hasn't hasn't been there for you know for many years it was just customer service or customer support so yeah i think they've they've been siloed for a long long time maybe forever doing their own job and you know as you said. Marketing and sales are really focused on bringing in new customers. And then it's somebody else's problem. That so i think where we're at is is changing that mindset and it it's it's not fully implemented yet let's say that But it is changing one of the things that i read a lot about. These days is the silos between sales marketing and customer success. They all have their different mandates. They all operate differently in many cases. They don't communicate that well don't share resources don't share feedback and as a result there marching to the beat of their own drummer. A lot of people are starting to suggest that they should be morphed together. That there should be an amalgamation that there shouldn't be any delineation between sales marketing and customer. Success do you subscribe to that view and if so how do you make that a reality. How do you merge all these different job functions together so you can move forward and lockstep. Well i do subscribe to that idea that strategy it makes perfect sense if you think about it from the customer's point of view they don't wanna deal with silos..

john mccain today one things
WHO Urges Pause in Sale of Captured Live Wild Animals

AP 24 Hour News

00:44 sec | 1 year ago

WHO Urges Pause in Sale of Captured Live Wild Animals

"Health Organization says wild animals are a leading source of emerging infectious diseases like the coronavirus Theeighties Charles Villa Dismas overseas With this, the WH show is urging a pools in market sales off captured live wild animals. The U. N Health agency says countries should suspend the sale of live animals captured from the world in food markets. As an emergency measure, saying while animals are leading source of emerging infectious diseases like the coronavirus, the W H O back to my key partners has issued a new guidance, saying that animals, particularly world animals, other source of more than 70% off all emerging infectious diseases in humans, many of which opposed by novel viruses.

Charles Villa Dismas U. N Health Agency Health Organization
WHO Urges Pause in Market Sale of Captured Live Wild Animals

AP News Radio

00:36 sec | 1 year ago

WHO Urges Pause in Market Sale of Captured Live Wild Animals

"The W. H. Chung who is urging a pools in market sales of captured live wild animals the U. N. health agency says countries should suspend the sale of live animals captured from the wild in food markets as an emergency measure saying wild animals are leading source of emerging infectious diseases like the coronavirus the WHL backed by key partners has issued a new guidance saying that animals particularly wild animals of the souls of more than seventy percent of all emerging infectious diseases in humans many of which of course by novel viruses I'm Charles last month

W. H. Chung U. N. Health Agency WHL Charles
"marketing sales" Discussed on Marketing Spark

Marketing Spark

05:42 min | 1 year ago

"marketing sales" Discussed on Marketing Spark

"A lot of time working with vdb companies looking for marketing and sales strategies and growth andrew. Welcome to marketing spark. If thanks so much for having me. I appreciate it. I'm curious about your views on selling in the post covid world when sales people can't travel and see prospects face to face how does sales change. And what are the approaches or the best practices that sales people need to take an organization need to take to be successful. The one one phrase it always sets me off as when i hear people say in this time. People don't want to be sold. And i it drives me nuts because the reality of what sales is hasn't changed a bit. The only differences were not physically in the room at the end of the day. If you and the person who's involved in that sales conversation isn't enjoying the process it's kind of like romance. you're you're not doing it right The the the differences that you have to use different tools so that you can remain present engaged zoom the the very very technology that we're using has allowed us to to really make eye contact even though we're not really looking at each other is we're looking at virtual is to to be able to continue to ask the questions to really dive in do our and understand what are the challenges. The problems the pains that our customers have so that we then can propose solutions for them. That's all those problems. That's what being sold as someone solving your problems. I think most people like that now at one point time you were traveling more than three hundred thousand miles a year. Yeah meeting prospects and customers when you look at this new reality with zoom and the ability to connect. Do you think that things like video. Conferencing are gonna make sales more efficient that we don't have to travel as much we don't have to have as much face to face time. I mean certainly in some cases you're going to have to do it. You're going to have to see your your customer in person but does this mean that we can be a lot more productive and a lot more efficient. Absolutely when i was when i was traveling. Videoconferencing existed. I've been video cards for twenty something years since since the early days of it when it was grainy and sometimes you talked to frozen face and all that that type of thing but many many clients were resistant to it through necessity. We've all become somewhat comfortable. So what what happens. You know in in terms of travel. If i was doing the same job today i was doing then. The initial meet and greets to go see touch. Feel the verify that i'm dealing with. The right partner in that country would.

today andrew twenty something years more than three hundred thousa one point vdb one one phrase clients
Housing Boom: Sales of Million-Dollar Homes Double

All Things Considered

02:16 min | 1 year ago

Housing Boom: Sales of Million-Dollar Homes Double

"The pandemic is driving a record setting boom in the housing market, according to new numbers just out today, and as NPR's Kris Arnold reports, it's also exposing the ever growing gulf between the haves and the have nots in America. Overall about 20% more homes were sold in September compared to a year ago. But the most dramatic increases their happening at the top end of the market. Sales of homes costing a million dollars in up have more than doubled since last year. I don't ever recall home sells doubling in a 12 month times that Very unusual. That's Lawrence Yun, the chief economist of the National Association of Realtors. He says people are working from home while juggling their kids, remote schooling him and many who can afford to are buying bigger houses. Mortgage companies are making money hand over fist. Right now they're doing so many more home loans. Some are running ads like Thiss and although together is great, together with more space Is better. It's not just the super rich buying bigger places home selling between 255 $100,000, though, saw a 36% jump in sales. Meanwhile, the median home price has also just hit a new record. $312,000 Now you did great news for homeowners as they're seeing equity devised and why, but Yoon says prices are rising too fast. Economists like to see home prices climb in line with people's wages. But home prices, he says, are way beyond that. He will eventually lead to a talking point where first time buyers simply cannot show up to the market because they can't afford to buy any house that actually want to live in. And he's worried that that will lead to even greater income inequality. A that virgins in society you have to have With homeownership gaining their equity. Those people who would like to become homeowners continually being frustrated, Yoon says. Already, there are fewer first time Homebuyers as Faras. What's driving up prices? It's low interest rates, and there are also just aren't enough homes for sale. Construction is ramping up so that should help eventually. But for now, Homebuyers air quickly pouncing on the few homes that get put

Yoon Lawrence Yun NPR Kris Arnold National Association Of Realto Thiss Chief Economist America Faras
New-home sales surged in August to the highest level in 14 years

Colorado's Morning News with April Zesbaugh and Marty Lenz

00:23 sec | 1 year ago

New-home sales surged in August to the highest level in 14 years

"Are buying new homes. The Commerce Department says sales of new single family homes increased. To their highest level in close to 14 years in August, those sales figures rising 4.8% a really good sign considering the economy's recovery from the pandemic induced recession has been slowing. OBIT New Home sales account for more than 10% of all housing market sales

Commerce Department
U.S. new-home sales surge in July to highest level since 2006

John Williams

00:27 sec | 1 year ago

U.S. new-home sales surge in July to highest level since 2006

"Well, great news for the housing market sales of new homes jumping last month to the highest level since December 2006. According to new government data, July sales of new single family homes rising nearly 14% from the month before that was way above. Economists expectations. The housing market showing signs of a strong rebound after the initial shock from the Corona virus pandemic record low interest rates, helping fuel demand. Among Homebuyers. Eliza Bischel Z, ABC NEWS Washington

Eliza Bischel Z ABC Washington
Walgreens Shares Get Booted

Balance of Power

01:56 min | 2 years ago

Walgreens Shares Get Booted

"Stock the hour. It's Walgreens Boots Alliance. The stock is falling is announced. It's gonna have to have some layoffs, and he's gonna do some stock buybacks at the same time. Scarlett Fu is here for a full report. Scarlett Yeah, David Walgreens, says the worst performer in the Dow and the NASDAQ 100 losing as much as 10% of its value. Today. The latest earnings report showed a loss for the fiscal third quarter. Net sales were flat and gross margin declined as well. The full year outlook. Came in better or I should say worsen, expected disappointing investors. If you were to look at the vent diagram of where Walgreens fits in. It's basically in the middle between healthcare and retails on the front lines of disruption from Cove it and longer term changes in how consumers behave. So rivals like CVS Health are focusing on health care will has a friend ofthe Amazons pharmacy ambitions. You look at the UK In particular. It contributes the bulk of the pretax profit even though it doesn't come in as much when it comes to revenue and in the UK was where things really fell apart. Traffic plunged 85% April because of the Lock down and that led to a $2 billion charge. David So what about back here in United States? I mean, this was a critical element that we all could go to our drug stores. No matter what, So you think they might have done better here they did to better comparable sales rose 3% as people rushed to stock up on prescriptions. But there's a divergence based on whether it's in the urban market or rule market. We saw urban market sales dropped 18% and in the rule markets sales rose 8% so big big split there. No matter where the stores were located, the Walgreens spent more to clean stores and to pay employees you could see that costs increase and that led to a squeeze in margins for the period. Soto address that, as you mentioned, it's going to suspend stock buy backs. No change was dividend. Walgreens has a pretty juicy dividend yield a 4.9% which is better than CVS. And over in the UK, where foot traffic dropped so much. It's going to cut around 4000 jobs and says retail conditions there will remain pretty depressed. For the rest of the summer.

David Walgreens Walgreens UK Scarlett Fu Scarlett Yeah Amazons United States Soto
How to Tap Into the Magic of Short Helpful Books

Book Marketing Mentors

08:40 min | 2 years ago

How to Tap Into the Magic of Short Helpful Books

"Mike thank you for being this week's guest expert and mental. Susan thank you very much and I appreciate it all here. Doing I love your podcast and I really welcome this opportunity excellence. So let's just get right down to it. Mike Schuck. What's what's the difference between a shook and a book? Well I appreciate that question and if I could just take a slight detour and just give have a slight marketing lesson. I mean we all know that the marketplace for all of our products or services probably pretty saturated. There's a lot out of people that do what you do. And one of the smartest things any business owner or entrepreneur can do is figure out a way to be a different even though they're offering a product or service that other people are doing and offering. How can you uniquely differentiate? How can you be different different so that it appears knew that it appears different? A shook is my strategy for doing that. I mean there's a lot of publishers out. There obviously folks work with you. What we do with a short helpful book is say? Listen there are times when a short helpful book is the ideal type of book to publish and Using Your Business. There's times when a regular book is so we focused on helping business owners. Create these jokes and it really is just a unique different type of book book. It is a direct response book. We can talk more about that. They're different incisors different in length. They follow very specific recipe. But that is my strategy for just being different in this world of book publishing. I love this little short. You copped out for yourself Mike. I think it's brilliant. How could out wolf could actually use shook so themselves if someone is already author? Chances are the book favorite in is a more comprehensive prehensile. I typically called an aide Z.. Type of book on teaching somebody how to do something teaching somebody how to achieve something. And that's fine. I love books. I have a huge library. You'll never hear me say a bad thing about those types of books however there could be times where a short book a book that can be read in about an hour Max. That is highly highly focused. Susan on a very specific topic could be the ideal type of book so for example Bowl. I am working right now with gentleman who teaches other people about meditation. You actually has a brick and mortar location where people come in and learn how to meditate eight and he has done a lot of marketing content over the years other types of traditional books. We're working on a shook for him on one specific strategy with meditation and that specific strategy. It's literally this niche. It's a breathing system how to breathe for Falling Asleep quicker and easier. He knows that there are a lot of people out there that suffer from insomnia and rather than write a whole book on meditation. And you know all that. He's taking one very specific topic that he knows is audiences interested in and crafting a shook to that topic so that people all who raised their hand for that. He knows that's what they're interested in. He can talk specific way offer specific strategies because they raised their hand for that specific problem. I'm putting my name down for that one. Yeah Look Just cruise the manuscript again because we work very closely with our authors and part of the value is my two decades of experience of being applied to his shook and I told him I'm your ideal customer to there's times when I wake up in the middle of the night and I sit there and start thinking about work and he has a pretty neat little strategies developed. Yeah as soon as that sucks available Susan. I'll let You know thank you. All listeners. Have written that comprehensive book. Would you agree that there may be szucs cooks within that big book of their expertise. Yeah absolutely most definitely. I think there could be. I mean the example I just gave. Steve would be a similar type of example. I believe Susan the reason we even created the publishing imprint by size books. I believe most consumers appreciate pithy and powerful content. There is a time for three hundred four hundred page book but if they have a a specific problem I can't fall asleep or I wake up in the middle of the night. You're author has a solution that's embedded in their longer book but can be pulled out and extract attract in turn into a shorter book that can be read in an hour or less. It will just help other folks. That consumers identify. Hey that's my problem. I want that book and then the other thing. I shook that I alluded to is that. These are direct response marketing books so they are definitely a different type of book they are meant to get a reader from requesting the book to then doing something very specific which is the essence behind direct response marketing. You're making a response in a very very specific way. They're really sales devices. You know sales assets for the author. They can be used in lead generation. They can be used all different ways when we can talk about that too but yeah I think most definitely that you're authors polly slice and dice there longer books and potentially tournament szucs Youtube. Tellier about doc you'll recipe for a shock. What can you share about your recipe? Well I grew up in an Italian family so I have to bring a food metaphor industry in some capacity like my Italian grandmother who had all these great handwritten recipes we have a recipe for shucks. You know a special sauce if you will and sue them what that means is our client. shucks follow a step by step. We building blocks will building block metaphor where each block Kinda I builds off the previous and they really follow all shook very similar so they start with building block number wine and they finished with building block number number twenty three or whatever it is there are things in this building blocks. That are very intentional. There's very specific calls to action. There's very specific ways to introduce the book again. This was what makes shook different and really makes it a different type of book with a very different type of purpose youtube to about you can use it. Let's say for this direct response. Marketing sales talk to us more about that in terms about authors. Thor's these are often new to the whole concept of marketing because they've never had to do it before and so it's a little scary are- when it comes to marketing that book. How could this search tool be helpful to them? In Main Street author I referred for to what I call book. centric marketing and book centric. Marketing has been around for well over one hundred years right. I didn't come up with it. You didn't come up with. It's been way before our time better fact in Main Street author I show examples from the very early nineteen hundreds where off things things. A mattress company accompanied creates mattresses was using a free book as a lead generation strategy. And they did it for a number of the years as a matter of fact someone has reprinted that lead generation book and in the. It's actually for sale up on Amazon. Which is interesting? You know one hundred plus year old book. The book centric marketing for business owners can mean a lot of different things. My company serves the traditional business are the bricks and mortar. The main street type business owner and and those business owners have very unique and powerful waves to leverage a book. CENTRIC marketing strategy. Yes there's is all the online and facebook and all the different things that other types of subject matter experts and gurus can use but the local business owner has some barry unique opportunities that they can use a book and again our clients. The number one type of book they're using is a printed book. Susan our local business owners print book primarily some shoes to a kindle or any book some. Choose to do an audio book but this is really about having a book in hand that they can use in their community.

Susan Business Owner Mike Schuck Youtube Facebook Insomnia Amazon Polly Slice Steve Thor Barry
Salesforce to Buy Analytics Platform Tableau

MarketFoolery

01:19 min | 3 years ago

Salesforce to Buy Analytics Platform Tableau

"Jason. What about the Salesforce news? Yeah. I'm Chris number talking about sales forces most recent quarter, I think it was last Wednesday's market foolery, and I mean it was it was another very good quarter of the company. I think it's helpful to remember. Exactly what Salesforce is. It's online solution for customer relationship management, and so altogether giving these companies a chance for all of their departments. Whether it's, you know, marketing sales commerce service all of these departments that gives them a shared view of your customers in one platform, and so sales worse, ultimately, you know, runs that platform of all of these different services and it plays into this idea that we are really operating in what is becoming a very digital economy, there their estimates that by two thousand twenty two more than sixty percent of global GDP will be actually digitized or or functioning as a digital economy, look around the things that we're doing today, that seems fairly plausible, so the, the acquisition of Tableau will give them the opportunity to do more with the data that their platform brings in. And I mean you remember when that long ago we're more Benny off the founders. The oh Salesforce was kicking around the idea of buying Twitter, which seemed odd on the surface, but really that was kind of data play to given Twitter's role in customer relationship management, and how people reaching out using that

Salesforce Twitter Tableau Benny Chris Jason. Sixty Percent
HubSpot - From Startup to a Successful Public Company

The Tech Blog Writer Podcast - Inspired Tech Startup Stories

07:41 min | 3 years ago

HubSpot - From Startup to a Successful Public Company

"By now, we feature businesses of all sizes on this podcast and talk about the one thing that they all have in common. How technology is transforming their industry, but I'm also conscious. You don't always get to see what goes on behind the curtain in here. I mean, you might hear me say Email me or tweet me at the end of every episode what happens to some of those conversations because away from the microphone. I try to be the connector guys ever star found a context may with a problem. They're feeling low all interested in need of a little inspiration on the guard that will say, hey, you need to speak with an important in right direction because helping people is one of my favorite aspects of recording. This daily tech podcast. And like I said I'm conscious that something you don't get to see. So if you are a tech startup founder any stage of your journey. I always try and inspire. You. Every day. And that's why today I've invited the guys from hoop spa onto the show. We all know about hope spa. Right. You know, they're a huge company, but they weren't always like that. And they have been on their own textile took journey, and that's what I wanted to show today. So book elope and hold on tight. So I can be meal is all the way to Duplin in island. So we can speak with Karen Flanagan VP of marketing at hope spot. So massive warm. Welcome to the show Kitale delays. There's a lie about who you are. And what you do. Yeah. My name is accurate Flanagan. I am VP of marketing for a company called hub spot and the real kind of ten second introduction to how spot is we have a full suite of growth tools for growing company, so marketing sales customer success in and serum. And what I do. It helps ball. I really don't three core rules during my time. How spot I joined in the first group of twelve employees way back when to grow at our international business. We will group pretty fast. I did that to half years, then I joined the 'nother small group of people who have been initiatives to grow at a different go to market and kind of disrupt our current gonna market and through freedom, and I did that for another two and a half years. And then over the previous twelve months, I've really done is taken on the entire top part of hubs spots funnel or what we call a flywheel. And it's basically. All of the demand, we generate as a business, and the interesting thing about hub spot is what most people find interesting about is like we're in this group of fastest growing SAS companies and all of our revenue comes from demand created from by the marketing team. So we don't do, you know, coal call at bond sales, sending any of that set type thing, but suspect that most people listening all over the world. We'll know all about your full stock of products for marketing style service, CRM famously powerful alone of way, but when used together an also I think too many people listening particularly startled founders is a huge company. But it's not always been this way. I'm quite conscious that we often own Gioja individual or company bought a success that we say ROY now, but we don't shed ten year overnight success story that contain blood sweat tears sacrifices along the way. So with that in mind, can I take you guys back in time? And maybe ask you to offer. Overview of the story behind hope spoke of the challenges that you had to overcome as a stall to get ROY way you will today. Yeah. I even it's interesting because even when I joined which is when hubs felt were they had product market fit. They were seeing some success in the company was maybe three hundred people, and I really wanted to join a start up, and I was like, oh, why this company maybe it's too big. I where he know a many multiples of that. And I think over the past twelve years we've been lucky in that we've managed to figure out some things that have really helped our growth, and so one of those things was going international. That's that's been a big success of ours of for us internationally continues to grow at a really rapid pace. Like, one of the interesting things about startups in particularly hub spot that this well as I think it's always good to have a mission and a clear enemy or something that you are kind of fighting against. And so in hopes initially launched the story that is interested in that. They had this kind of mission to disrupt then marketing and to help marketers do betta market in the time. We can I a lot on that talked about doing lovable marketing. And what that does is it creates a lot of fans, right? It creates people who have empty towards that want to see themselves being about a marketer. And then nor our job is to supply the tools to help do that. And I would say initially when we first launched our tools, probably didn't fulfil the promise of our mission in overtime or tools have grown into that mission. And that obviously helps a lot generates a word of mice helps with churn, and then we've also managed to continue take risks and disrupt our own go to market. So we were a very fast growing SAS company that had the traditional type of funnel we generate leads, and you turn those leads into opportunities for sales team in sales team qualified them in seldom. And then the start star two thousand six we started to we launched a whole new suite of products sales products, and we went to market. In a very different way. We went through a free model because we believe that customers in the future in that's happening today want to extract value from your softer before they pay you money. And that's been another decision. That's worth with you. While for us. I'm curious as well as someone in your position you've had a lot of expansion these failed as well. And IOT founders listening is that anything that you think star took should be focusing on sooner than they actually usually do. Yeah. That's a great question. Actually, one of the things that is interesting about startups is thinking about the decisions you make today thinking about those decisions through the lands of what will we would we have made the same decision three? You're in three years time like the company that we want to become would we have made that decision because you try to get the balance right between Macon startups, always need to go. They're always under pressure to get growth like most companies, but it's kind of more cute when you're a startup, and so you sometimes make decisions that. Are great in the short term. But maybe have long-term we precautions that you haven't thought about. And so what do I mean by that? Well, a good example of that is when I'm in a start up one of the things I really want to do is hire talented people. And maybe it's a little more difficult for me because I'm not on the salvage company so one of the bargaining chips. I have is titles. And so what I can do is I can offer people who may be a manager or something when in one company like VP rules, or I can give away these titles a lot easier than more salvage companies can and that kind of good in the short term because you get these you get these talented people in, but as the company grows in you need more yet need to add more season than experienced people to advance in your senior leadership team you start to create a kind of problems for yourself. You have weird mismatch show of the people who are like that VP level or whatever level. It is. You can get yourself into a situation where you might actually have to demote people or you or you get yourself in the situation where you can't hire the people you want because when they look at the other people who the same title ISM. They don't think that's the company for them. So I think that goes across like many things in terms of how you build your infrastructure like when you're a startup. We've definitely done this time you cobble together. Tech in the decisions you make when you build that infrastructure a very difficult to untangle when you become a bigger company.

Vp Of Marketing Karen Flanagan VP Founder Duplin ROY Macon Twelve Months Twelve Years Three Years Ten Second Ten Year
What to Know about SOAs in Senior Market Sales

Agent Survival Guide Podcast: Empowering insurance agents selling Medicare, Long-Term Care, Life, Annuities, & Final Expense

00:44 sec | 4 years ago

What to Know about SOAs in Senior Market Sales