35 Burst results for "Mark School"
Marketing School
"mark school" Discussed on Marketing School
"Welcome to marketing school, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. Today we are going to talk about how to hire a short form video editors at scale. So actually Neil, I was doing this last night at 11 p.m.. I just got bored, right? I was watching a video on YouTube and there's this video about this guy getting interviewed named Tommy in it. So he's just Minecraft player that has like 12 million YouTube subscribers, right? And so these creators were creator interview show. And he was talking about how his process to hire editors. And what I found interesting was that he hires a bunch of video editors and he just understands that, hey, Neil, you're good at maybe music. Hey, Eric, maybe you're good at like the subtitles piece and then maybe you're good at the creative piece. So he hires like a stable of them, right? And so I was like, oh, so then I just Google like Tommy in it, like application or whatever. And I found his application, right? So I just took his application, and then I threw it onto upwork. And basically what I do is I say, hey, Neil, we're looking to hire like a bunch of short form like expert video editors for like TikTok reels, whatever. And what we want you to do is follow these directions, right? I want you to take this video. So I actually uploaded one video. It's like, okay, edit this for no more than 58 seconds. Send it back to me. And if it looks good, then we'll talk, right? And actually, about 60 to 70% of the people actually followed instructions. And I'm getting quoted for like 15 to $20 an hour. Then I have like, I open this this morning. I did set 11 yesterday, by the way. So there's only like ten people that applied under 6 people. And there's actually two that are like really good already, so I can't wait to, after we finish recording, I'm gonna open up work again. But this is just one way to do it. And you can get these at scale because it's like 15 to $20 an hour. It's great. The process I use, that's a really good strategy. I've never tried that out. The process I use is I just go on these social platforms like TikTok and Instagram. And I look for people who have amazing video content, but not a ton of followers, and you can tell that they're just doing it themselves. And just reach out to them and hire them. And a lot of them will do it for pennies on the dollar. So similar cost wise, but a little different approach in which instead of people applying you're just doing outreach to people who have great content, but not a lot of followers. You know what I think is interesting. I think a lot of these niche agencies are going to pop up where they do focus on tiktoks like video editing, right? And then there's ones that are going to pop up that focus on LinkedIn organic, which is when agency that we work with right now. There's maybe someone that pops up and says, hey, we'll write viral tweet threads for you guys. And by the way, Neil and I would love to hear from you if you do any of that. You probably want just DM me first because I'm more responsive on social, hit me up on Twitter or Instagram. And then if you're really good, obviously introduce you to Neil as well. But we need a lot of those because it's just such a big content repurposing game right now. But anyway, that's what these are two ways to do it. That is it for today. Live event coming up in two weeks, marking school, the IO slash live VE to apply. Again, ten pounds of Caviar. We got 5 minute journals to give away there. We got great speakers there. Hang out with me online in Beverly Hills and yeah, marketing school to iOS live. We'll catch you later. We appreciate you joining us for this session of marketing school. Be sure to rate review and subscribe to the show and visit marketing school dot IO for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success. That's marketing school dot IO. Until next time, class dismissed..
Miss Information: A Trivia Podcast
"mark school" Discussed on Miss Information: A Trivia Podcast
"White T-shirt with the sleeves rolled up and your cigarettes are cigarettes. Speaking of that, not to derail too much, but we had a grease day at school when I was at Mark school, right when I was 11 years old, maybe as my mom's favorite movie of all time, she saw it like 20 times in the theater. I love Greece, my favorite movie musical. And I said, oh, I have to go to Greece day or 50 days, 50 days, I'm sorry. And she's like, oh, you should dress like Danny zuko. So she gave me a white T-shirt, jeans, and then she's like, I'll just give you a pack of an empty pack of my cigarettes and she rolled them up on my sleeve. Oh, boy. Never got called to the principal office. My entire career principle felice wants to see you in the office. I'm like, what's going on? You can't have a pack of cigarettes in your shirt. You're 11 years old. Smoking them. I wasn't like, you know, smoke them if you got them. I should have just been like, well, do you want one? Yeah. Sorry to derail listeners here with my past here. I should write a memoir is what I really need to do. I am a chance. We're learning a pixel much. I love it. So speaking of gangs, Swayze would move to Los Angeles and his first film role was in a little scene movie called skate town USA in 1979. He was ace Johnson, the leader of a disco roller skating gang, known as the west side rollers. He made little scene movie. It's a shame. It's a shame. Blockbuster classic. I gotta see it. Check out this cast. It had Swayze Maureen McCormack, TV's Marcia Brady, and everyone's favorite former child star turned political pundits, Scott baio. So stacked. Yeah, I'm gonna have to try and find that. Well, it is on Blu-ray. They put it on blurry Swayze would joke that he hoped the negative was lost, but they actually found it. They put it on Blu-ray, they remastered it. And Columbia Pictures actually offered him a multi picture deal to do more teen idol type movies like that, but he turned them down because he didn't want to be typecast and he wanted to carve his own path and do a diverse slate of projects the rest of his career. So that was sort of a big thing with him. If any movie seemed like it was if he did the movie and it was a success and they would ask him to do another one. He'd go left like a hard left to something. And it didn't work all the time. He has a lot of misses, but that was sort of his mantra. Yeah, I mean, if you look at some of his movies, you can tell that they didn't turn out great, but at least he gave it a shot, I think. Yeah, of course. After skate town, he went on to make some TV appearances and television movies. He did a series called the renegades that gave him enough money to buy his first car, which was a Delorean called his wife from the dealership and said, I just bought a Delorean. And when they didn't have any money, we just got paid for this TV series. I gotta tell you, it wasn't, it was probably like 2018 before I realized that was actually a real type of car that a consumer could go and purchase. And then purchase. I thought it was just, I thought it was just from Back to the Future. Just a movie prop. I mean, why? You don't see them on the road anymore. So why would you think that? Yeah. And there are sort of notoriously junky or don't work as well as they should. So it does make sense that you would want it to be like it is in fact the future, but then when you get it, whatever it when we went like 60 miles an hour, I can't remember. But yeah, it was like garbage, it would break down all the time. I guess they're coming out with a electric version of that possibly. I heard, I don't know, I was a rumor. Rumors, rumor has it as a doll says. It's true. But del does say that. She says all the time. Julia has fallen out. She loved that joke. It's like Adele. What would you like tonight? We have some specials. We have a salmon. We have a beef Wellington. Rumor has it that you have a nice salad. It's just always saying, remember, had a second catch phrase? Okay. Yeah, of course. We'll talk about a doll later. Yeah, yeah, we can. So he did the renegades. He was actually on a notable appearance on mash, where he ironically played a soldier with terminal cancer, but he got great reviews for that. The period ended up life-changing persuasive though, not because of some of the work that he was doing, but his father actually had a massive heart attack and died. Oh my 57. And it hit him terribly because that was the man who taught him to love the outdoors, his coat of honor, was a steady rock and Swayze at that point. This is early 80s. He really did not know how to handle it. And so he turned to drinking. Unfortunately. And he wasn't much of a drinker before that, but he always said that he drank in response to emotional difficulty because growing up in Texas, you know, rough Texas and whatnot. Everyone's always told to keep their feelings inside. So he decided to drink. It would kind of rear its head a little bit later, but we'll get to that. The best way he knew how to deal with trauma though kind of like we were talking about is he would work as hard as he could. So the next big role that he got was his Daryl dairy Curtis, the makeshift patriarch and older brother to soda pop and pony boy and Francis Ford Coppola's adaptation of SE Hinton's the outsiders in 1983. Have you seen that? Have you seen the adaptation? No, I didn't even honestly, I don't think it ever hit my radar. I knew about.
Marketing School
"mark school" Discussed on Marketing School
"To optimize your site for low time. And one easy way to do it is use the host that Eric and I use dream host to just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Today we're going to talk about what Neil is choosing to focus on for November. This is the one thing that Neil is focusing on for November. And maybe even December. So what is it Neil? The one thing I'm looking to focus on for November and December and even January is hiring rockstars. Well, I learned the hard way. I've been an entrepreneur for over 20 years now. The thing I learned over the years is you grow through content marketing and SEO and all that kind of good stuff. Paid ads, whatever it may be. But if you actually look at a lot of the biggest companies, majority of the revenue doesn't come from SEO, it doesn't come from paper. It doesn't come from TV ads. People are very familiar with the brand. And so then I thought, okay, I need to go build a big brand, do television ads and everything and just be in business for a long time. And that has helped. But what I learned in the last year that's been really eye opening to me as an entrepreneur is this is NP digital is a first company I created that has tons and tons of people. I think we have over a hundred plus job openings right now, just to give you idea of scale. And I don't know how big we will be by the end of next year, but my guess is we'll be somewhere between 700 and a thousand employees, also within two years we should hit well over a thousand employees. And what I ended up learning throughout this process is if you hire a really good people who have been in the industry for 20, 30 plus years, they just know a lot of people and you end up generating business. You can't necessarily count on how much business you're going to get from them on a quarterly basis or annual basis. But in the long run, it just works out. And what I realize is you just need a higher rockstars and you need a higher rock size that have been in the space for a really long time that are respected. They don't have to be well-known or have a big brand but just respected. And you'll find that they just bring business on their own without trying and people just hit them up and it creates opportunities. It's crazy. I would have never guessed that this is the way to grow a business. But at this point, I think that accounts for 30, 40% of our revenue on enterprise and our new revenue. I believe, at this pace if it just keeps going, it will account for majority of our revenue on the enterprise end. So here's a question for you so we can extend out a little bit. So when you think about R and D's rockstars, sometimes let's say if you can't quite afford the rockstar, how do you make that judgment call? Yeah, for the rocks are then you don't hire them. And you don't hire the shitty person, you wait until you can afford the rocks and then you hire. There you go. And one thing you could do too is keep them on ice a little bit. Meaning that maybe you set a weekly or biweekly call and maybe you pay them for the time and just talk strategy and they can get a sense of your business a little more. That's one way of doing it if the timing is not exactly right, right? Because again, you got to keep these people excited. And if you start to like the communication starts to fall off a little bit, then you might lose a person. Anything else from you, Neil? That's it. Can't wait for the next episode where I get to ask you the same thing. All right, marking school the IO slash training if you want to learn about the blueprint we have for helping you grow your business or your agency and we'll catch you later. We appreciate you joining us for this session of marketing school..
Marketing School
"mark school" Discussed on Marketing School
"Dream host or Google it. Find it, check it out. And it's a great way to improve your low time. Today we're going to talk about where the majority of our money is going this quarter. So funny enough that she took me last quarter I was testing out with experimental money. I was testing out things like television ads and trying to do new things like that. This quarter believe it or not, the majority of my money is actually going on recruiting amazing a player people who have tons of experience. And I started seeing this firsthand are adding and see NP digital, a lot of our new business is actually being driven by executives in our company that have just been in the ad agency space for not like 5 years or ten years. I'm talking about like 20, 30 plus years. And they worked with so many accounts over the years that people just start coming back to them or other people just hit them up and be like, hey, I want to work with you again. It doesn't matter what company they work out. So it's just hiring more of those people and that's where a good chunk of our money is going to go this quarter and next quarter because it's been performing as funny enough a better resource than even inbound. Yeah, do you want to elaborate on that one a little bit? Sure. So typically the way I've grown my companies is inbound sales. You blog, you do content marketing, and then you have sales teams follow up. Do things like webinars and stop and you collect lead and then you follow up. And we're doing some outbound sales as well. We're doing partnerships as well where you like partner with other companies and they drive you lees. You drive them at least. But the big thing that's been driving a lot of enterprise revenue is really relationships. And I would have never guessed this, but being in business long enough, yeah, I know that helps drive you revenue. But the one I never would have guessed is having really good seasoned executives that work at many different corporations in the past and have a great track record. Finds love following them around, even if they don't try to poach him. It's just sometimes people hit him up. And it's sporadic. You can't necessarily time it, where it's like, okay, they're going to bring a client every month or every quarter. It's just if you hire enough of them, people just hit them up and over time they drive revenue more than what you're paying them and it's turned out to be a good strategy that we didn't really think as a strategy, but it just has happened to work out that way. I'm going to give two answers. I'm going to cheat. But actually, the double down on what Neil just said, I remember we have someone on our team, and she really understands the travel space well. And so she was able to bring the travel client in that spends or no, I think the management fee is like 60 or 70 grand a month or something like that. So it's a nice deal. And it's because she's work with that client for years and years. And I think about another client that we've had. So we it was a publicly traded health company. We work with her. And then she went over to another publicly traded. Let's call it transportation company that everybody knows. And then she's now at another company that just raised a bunch of money, right? And so if they have a pleasant experience with anybody that on your team and then you happen to have those people who get the deal done that way, right? So it makes a lot of sense. And it's a very long play. And so some of you might be thinking, oh my God, I don't have the money to hire people. Well, that's why we do this podcast. In a couple of episodes, we're going to be talking about who we should be hiring at what level, right? So people is definitely one thing that every time I look at someone amazing that's come in, it's like, oh my God, what a weight off my shoulders, right? And one barometer I looked at too is if you're working with someone, are they sucking away your energy? Are they energy vampires or are they giving you energy, right? So what I would say is people's one, but the other one where I like putting my money is into crypto, right? Because with all the inflation happening right now with where everything is going, this is not financial advice, by the way, this is just what I do. It just makes sense, right? Because I feel like it's one of the first times where I get to actually invest in the software of the Internet, right? So I would highly recommend studying people such as role Paul. Also, Michael Saleh, just keep in mind they're incentivized to shield this stuff because that's where they're investing all their money right now. But just to understand how they think about this, right? Anthony Pablo as well. This is where the world is going and to be able to invest in the infrastructure of the new world. It's kind of cool. So Neil, do you want to add anything else from your side before I close it up? I'm good. All right. Marking school the IO slash training got a special training for you on how to build your dream business. Neil and I want to show you. And we'll catch you later. We appreciate you joining us for this session of marketing school..
The World Next Week
"mark school" Discussed on The World Next Week
"She's a faculty director of the master of international affairs program at clinical professor of national security studies brew colleges mark school of public and international affairs and previously. She's deputy editorial page editor at the new york times and chief diplomatic correspondent at the wall street journal. So thank you all for being with us. I'm gonna turn the conversation over decarla and then we will open up to all of you for your questions and For you to share best practices in your communities so carlo over to you. Thank you so much arena and thank you so much natalie and luciana for joining us dr borio who has agreed to be called luciana but thank you so much voted less for for joining us today. Thank you so much to to all the reporters on the on the call for joining us today as well We're just gonna have a conversation pure for a while and of course. Please jump in. Let us know that you have questions. And because i'm sure you have a lot of them for both of our on the ground practices a reporting and expertise so it's a ongoing rather grim topic in an incredibly important went from a news point of view. And thank you for all you do reporters so listen i. Can we start with you with something of a national overview. I mean how much of this is deja vu all all over again the numbers i saw this morning in the time showed an average of one hundred seventy two thousand four hundred new cases of less eight percent over the last fourteen days. Eighteen hundred twenty seven new deaths on which is up thirty six percent increase of less fourteen days and more than anything else. That's really scary is at hospitals in the south of reporting severe. Icu capacity issues at times is reporting that in alabama all. The icu beds are currently occupied in that. In texas hundred sixty nine hospitals have icu's that are more than ninety five percent full on up from sixty nine in june there only about seven hundred intensive care beds remaining across the entire state Sounds really scary How different is this from last year. Search site feels that way sometimes like a group. But i think in reality. It's things are much different and then we have a sigma the reputation of vaccinated population. That is actually much better off now. Very protected they tend to be more cautious. It can do ra- masks and then we have a very dire situation for the unvaccinated and unfortunately that your people in that category that are doing this not by choice. But because they don't have access to flaxseeds yet the children for example for the indulge poppulation for which vaccine is available and highly states in effect of the situation there in denier. And now it's not unfortunately too we do see a spillover if you will into it impacts other people's lives even the vaccinated because you know the more cases. There are sick of the community. The more brake brake cases they are children get affected healthcare systems. Get strained we. The people have trouble accuracy. medical care. think at this place. Of course it affects everybody by and large with two different articulations from one one side. Things look pretty good and for the other. The situation is dire and have doctors at least gotten better at treating the people who get sick. Not that that's an argument forgetting sack Not an argument for for not getting vaccinated but we certainly learn things. Since the last search we have and they're therapeutics available on the monoclonal. Antibodies given very early can actually order decrease arrest of those who may get exposed especially if you're vaccinated the people that are really dying from the disease when they're vaccine right now are really that wants to half of most vulnerable relation. The older elderly. There's like much older and does Compromising conditions so treatments have got better as well It's unfortunately the system is still not perfect. And i know from personal experience Under such a lack in being able to access that there would be deficient in better by the time. It called in for the therapeutic for the asian though things are not quite yet her but if things are available and are they available. I mean this is. I remember when president trump got sick and he was saying this is not a big deal and they of course it turned absolutely everything at him but a lot of the stuff at that point was experimental and not certainly not accessible by most people who got sick It was seemed to be that those were treatments for sort of the rich and the famous is it now gotten to the point that if somebody gets sick that they have access to the monoclonal antibody antibodies from your these things much more widely available than they were six months ago. That's that's right. The ebola kelly's managing a certain lines maryland for them in baltimore. Astaire practice your center that that and i forget now the convention center worrying fusion sites that it berries but there is a referral is required by the tweet physician so he can see that. There is a little bit log in because a person needs to beat a symptomatic. They need to be tested and confirmed a diagnosis through test. And then have to meet a certain. Richard risk factors actually fill out the form. It's not bad it's online out. But there's a. there's a delay the system. That's it's not as seamless as could be so. Thanks so natalie What are you seeing on the ground. I mean how is this fall different From a year ago and how much a challenge facing as a reporter in making what is a relentlessly grim story. But that for many of us feels like we've seen this before. Yeah i mean. I was seeing kind of what the rest of the country is. Seeing an uptick in cases. Uptick in hospitalizations I mean much like a lot of things janas said. It's different this time. In the fact that a lot of concerns over the unvaccinated. This this round opposed. I'm thinking of this time last year. There was just a lot of concern in general about spread keeping distant keeping everyone you know healthy and keeping everyone apart So it feels a lot different again to where they're sort of this choice at the moment of getting the vaccine or not getting this vaccine in racine high numbers of those who are not fully vaccinated. Who are being hospitalized now. Demographics change again. Before that was older people people in nursing homes. That was what we saw last year. it's the challenge continues to keep telling stories. I mean it is a grim story. And i think we see covered fatigue out there. I certainly covered team but again with with seeing the number seen christmas positions it's important to continue to tell stories..
CFR On the Record
"mark school" Discussed on CFR On the Record
"Nineteen with our speakers. Luciana borio natalie. Crabs and carla and robbins. We shared their byles with us. They'll just give a few highlights. Dr luciana borio is a senior fellow for global health at the afar. She is also a venture partner for our venture partners and an adjunct assistant professor of medicine at johns hopkins university and she was most recently a member. President biden's transition. Kobe advisory board. I she also has served at the nfc where she cornered the response to the ebola epidemic in west africa now crabs. It's a health reporter at iowa public radio. She previously worked as an independent producer in west texas covering issues from immigration at the us. Mexico border to environmental issues in the permian basin her reporting includes coverage from npr w wi fi and side effects public media and our host karlan. Robbins is an avid senior fellow at the afar. She's a faculty director of the master of international affairs program at clinical professor of national security studies at brew colleges mark school of public and international affairs and previously. She's deputy editorial page editor at the new york times and chief diplomatic correspondent at the wall street journal. So thank you all for being with us. I'm gonna turn the conversation over decarla and then we will open up to all of you for your questions and For you to share best practices in your communities so carlo over to you thank you so much arena and thank you so much natalie and luciana for joining us dr borio who has agreed to be called luciana. But thank you so much. Focus less for for joining us today. Thank you so much to to all the reporters on the on the call for joining us today as well We're just gonna have a conversation pure for a while and of course. Please jump in. Let us know that you have questions. And because i'm sure you have a lot of them for both of our on the ground practices a reporting and expertise so it's an ongoing rather grim topic in an incredibly important went from a news point of view. And thank you for all you do is reporters so listen. I can we start with you with something of a national overview. I mean how much of this is deja vu all over again. The numbers i saw this morning in the time showed an average of one hundred. Seventy two thousand four hundred new cases of less eight percent over the last fourteen days eighteen hundred twenty seven new deaths on which is up thirty six percent increase of less fourteen days and more than anything else. That's really scary is at hospitals in the south of reporting severe. Icu capacity issues at times is reporting that in alabama all..
Brothers of the Serpent Podcast
"mark school" Discussed on Brothers of the Serpent Podcast
"They wrapped wants when we asked if that was who exactly. How could they know that. Okay ray boesch bocce bocce. Rabo boucher is an anglican priest a master's degree in theology from saint mark's school of divinity and to be a from peru state college serving in the celebration anglican church in lincoln nebraska. He was also the founder and former director of the fourteen research center and a former nebraska state director for move on in nineteen ninety-one. Bocce was contacted at the church by two christians who claim to be physicists working in weapons research and development for the department of defense and wished to meet with him he agreed and the first of two meetings took place at the corn. Husker hotel in lincoln on november twenty fifth nineteen ninety-one lasted approximately three and a half hours during the meeting. The individuals presented their identification from the national security agency for mead And the defense intelligence agency in washington. Dc following this initial meeting. Bush was able to independently verify the credentials of both individuals during the meeting. The men engaged bocce in a theological discussion and presented him with many related questions. It was ed into the individuals or facing some form of spiritual turmoil eventually. They disclosed their involvement in a project entailing contact with non human entities for the development of weapons and intelligence technologies although these entities presented themselves as extraterrestrial beings through their research. It was concluded that the entities were instead demonic in nature research. Findings showed that regardless of how benevolent in the of the dealings they had with these entities seemed that always end up being tainted in some way and ultimately turned out negatively and nothing beneficial ever resulted the matter in which this information was conveyed left busch with the impression that this had been a lengthy involvement the entities were said to possess extraordinary and lethal mental abilities and it was the objective of the dod program to attempt to control and exploit their abilities in part through the use of rights. And occult rituals. Okay so.
The Erick Erickson Show
"mark school" Discussed on The Erick Erickson Show
"In fact. The gender enrollment disparity among nonprofit colleges is widest at private for your schools where the proportion of women during the twenty twenty two twenty. One school year grew an average of sixty one percent. Some of the schools extend offers to a higher percentage of male applicants trying to close the gap between men and women. there has become in some schools tackett. Affirmative action for boys and women's groups and feminists are upset about this. There is a societal problem here. And there's a larger problem. We need to talk about. So i started listening to a podcast and i can't really recommend the podcast anymore. Because of some of the philosophical objections. I have to how they've covered things in clearly. The agenda running but it was. It was an interesting podcast added. Start events still is interesting. And i need to finish it but i don't endorse it The rise and fall of mars hill. If you're unfamiliar with mark driscoll mark driscoll was a pastor a reformist. She's still old formed reformed pastor. What's what's reform will in. The theological reformed is your calvin i in your orientation you embrace the tulips And total depravity e. I i'm gonna mess up if i go through in my calvin you're gonna get mad at me i am one or reform guy the total depravity Oh i might as well just for curiosity sakes tulip calvinism. Why can't i remember him. Because on too much allergy medicine this morning in my brain is suddenly broken total depravity unconditional election limited atonement irresistible grace and perseverance of the saints. Tulip the theology of calvinism. The acronym tulip if you subscribe to tulip. You're considered reform now. There are some for example. There's some some reformed baptists don't go all along with some of it but nonetheless you get my point. Mark school reform pastor. He's rejected calvinism. He that's where he made us dan. He's had a falling that with church. He fell in disgrace. He couldn't pastor a church so now he's back and he's changed his theology. It's problematic but for a while. now. I've gone off on my own tangent. Got myself lost here. I come back to the trail with this one of the things. That mark driscoll championed as a pastor that gets ridiculed in the marshall podcast that shouldn't is the waywardness of men men in society have a role to play. And if you're a feminist and you believe that men and women are absolutely equal and you're a gala tyrian. There is a natural. I don't i it is in our dna..
Marketing School
"mark school" Discussed on Marketing School
"Way to do. It is use the hosts. Eric and i use dream hosts so just go to dream house or google. It find it. Check it out and is a great way to improve your low time today. We're gonna talk about how to meet billionaires the easy way for first and foremost neil. What's the benefit of even meeting these billionaires. They're typically well connect say typically because not. Everyone is awesome disinherited. The money they don't have connections but typically the well-connected they can bring introduction south. You grow your business. Not always sometimes and eric and i have found that the easiest way to meet him. Funny enough is twitter. They're all on twitter. It really is the easiest way the respond they communicate you know in the society. You can't get really anything better than that. Yeah i found twitter. I mean i actually posted a tweet earlier today. i'll just like twitter's underutilized marketing channel in general. Because you have the smartest people in the world hanging out and they'll engage with you you. Dm them deemed a handful of very successful people. People that are you know hundreds of millions of network or billionaires right. And they're very friendly and i've met someone best friends that way too so i mean i think twitter's a good way but what i found. Neil i i don't know how many billionaires you know i personally met maybe three or so in real life. Just going to conferences right going to conferences. You could reach out to them on twitter saying. Hey i'm at this conference right now. Really liked xyz right if you're done to meet up for a little bit because here's the thing if they're the conference maybe they're far far away. They actually have time right. It's not like they have anywhere else to go at the moment so you can use a combination of twitter and the conference. I find that density of the people at a conference like ted for example or maybe singularity university or maybe x prize or something like that. You're gonna meet some amazing people. Just 'cause billionaires usually try to push themselves to think at another level entered concentrating to challenge themselves and challenge the way that they think right so strong views loosely held. That's gonna make these people because are thinking on another level than most people and the way we end up looking at. It is look with all these billionaires. If you mean is one thing building relationship is at other and the best way to really build. A relationship is by helping him out for free. It's easier for eric because we're marketers so we can just help them with marketing. But you gotta figure out what's your angle what you can do to really help Bill that relationship over time all right that is it for today if you wanna meet some builders and sometimes right billionaires come to conferences marking school that i'll slash live that's l i. V for our virtual enter live. Event doesn't matter if you're kind of if you're market out a company or an entrepreneur. We got different tiers. Alright so go and check it out and we'll catch you later. We appreciate you joining us for this session of marketing school. We shared a rave.
Marketing School
"mark school" Discussed on Marketing School
"And one easy way to do. It is use the hosts. Eric and i use dream hosts so just go to dream house or google. It find it. Check it out and it's a great way to improve your low time. They were gonna talk about how to segment your email list for maximum response so mia why should people segment there. Mls and what does it even mean. What segmenting your email lists is. Although so when you're segmenting your email is it's a psych. You may have a section. Does this information people who are buyers and by segmenting you can end up sending people exactly what they want and another easier probably better example of this is if i sold fitness products like supplements or vitamins or workout clothes. I may segment my list into men and women because you're not going to sell women the same top or shorts that you're gonna sell men right. Typically women have different style of clothing different patterns. Different biddings so you may end up segmenting your list because if you sent women at email about men's clothing the conversion rate is going to be much lower versus sending a woman the email about women's clothing. Yeah i remember getting e mail from peter de amandus so he co founder of singular university x prize and just great all around guy and on his list is basically saying. Hey like. I like to know what you're all about. Are you an entrepreneur. Trying to grow your business. Are you a student. Are you someone that's lost right now. Are you a scientist right. And you send them content. That's relevant to their interests. Because if let's say you're someone that's starting out and i'm sending you content about leveling up your business or you know hiring the best people building an amazing culture while you're not gonna click 'cause you're not interested in your open rates to be a lot lower. Your engagement rates are going to be a lot lower right so you're trying to deliver to the right people and you're trying to gauge with them properly. Because you're trying to do like a catchall type of thing usually doesn't work out well and it's a laser way of martin so the best thing you can do. I think when you have an introduction email saying hey like you know welcome to my email lists and you know i just want to just click one of these links to tell me who you are. Are you type type type. Type d person rights and if they click on that using a service like you can use any email service provider right a lot of them alive to segment and then you know if they click on that link to automatically be thrown into a different list or a different campaign and then boom. You're segmenting people and maybe do it every now and then or maybe when you're trying to reengage delicious a hey by the way like if you're interested comeback on just click on one of these things and push him over there. That's another chance to do. So and though the quilting that you can do with segmenting is when people are coming into your email funnel you could try to dissect them based on their purchasing habits. What they like. What they don't like premature couldn't like a crm or what you could do is you can push them through a quiz and you can filter base on. What the answer to based on the pre qualifying questions so know what group to put him in oslo. Also you should definitely segment your list. That's the high level and just at the end of the day you're trying to deliver the right message to the right people right so keep that in mind. That's a marketing is and that is today marketing school the o slash live. That's l i. V and we might even have a email list person or email superstar speaking on our event whether it's virtual or live event marking school dial slash live l. I v. e. and were catch later. We appreciate you joining us..
The World Next Week
"mark school" Discussed on The World Next Week
"Dot org slash local journalists today will be talking about reporting on immigration policies and migration with our speakers. Paul angelo diane solids and hopes kurla and robbins. We circulated their bios. I just share a few highlights. Paul angelo is a fellow for american studies at sea afar. His focuses on us. Latin american relations transnational prime violent actors military police reform and immigration. He was formerly an international affairs fellow at sea afar and in this capacity he represented the us state department as a political officer at the us embassy in honduras. Diane souls. it's a reporter at the dallas morning news where she covers immigration and social justice issues prior to her twenty two years at the dallas morning news. She spent thirteen years as a correspondent for the wall street journal in mexico city and houston and she was a nieman fellow at harvard. University and carla andro. Robbins is an adjunct senior fellow at sea afar. She is also faculty director of the master of international affairs program and clinical professor of national security states abreu called mark school of public and international affairs and previously. She's deputy editorial page editor at the new york. Times and chief diplomatic correspondent at the wall street journal. Welcome to you all. Thank you very much for being with us today. I'm going to turn it over to carla to have the conversation with both of you and then we will turn to everyone on this call for their questions. Comments and to share best practices. So carla. take it away. Thank you so much arena and thank you paul and my old friend diane at so great to see you again. I'm not gonna talk about how many decades it's um since we went to summer camp together And thank you everybody for joining us and for doing extraordinary work that you do as reporters. It's incredibly important in an incredibly challenging tire mobile journalism so with that. I'm sure everybody has Questions for our experts. So i'm not going to get in the way much. But i'm gonna take the prerogative in pitch some questions so paul. I'm going to start with you. 'cause you're the policy wonk and i'm going to ask a policy whitish question of you. So why is there. Such a surge and the sturge is enormous with biden of course but it predates biden Just a few recent stats Troll agents apprehended million people in the first time months of the fiscal year which is an enormous number people nearly fifty six thousand family members and fifteen thousand unaccompanied minors in june alone. Those is a really big numbers. But it's not just all by despite what president trump would suggest you. What's you know. What's the push factor here star base carla reader for the opportunity to join all of you. Today i'm looking forward to hearing from our local journalists. Seen that so many of you have your finger on the pulse of the border And working in washington dc. So i don't get down to the border as much as i'd like your perspectives. And it's also real be on analyst. I so you turning our attention to the border of course administration the united states in among the first foreign domestic policy challenges that the vita ministration faced was on the migration fronts for me is for people who have been watching the order. Like many of you isn't surprising for anyone who's been paying attention to the border. In recent years we have all predicted. This and there are a handful reasons that stand oxley from geico. The first is that this surge is a natural evolution of ongoing trend. Look over the past decade. The the euro with the highest spike in migrant apprehensions of the. Us was twenty nineteen and this is when president. Trump's anti-immigrant rhetoric maverick protection protocols The safe third country agreement with guatemala. The assem cooperation agreements with hunters and a salvador. Were all in full swing. Despite all of those measures migration was at a tenure peak in two thousand nineteen twenty twenty twenty with the pandemic. We saw a bit of a recreate for the us. Government due to club in nineteen restrictions on movement that were enclosed in mexico and central america wants national governments reopened. Their orders all that up demographic pressure was going to result inevitably increase in migration. Second thing i would say is that the trump administration very much in the ball down the court. Same corporation agreements for instance were more symbolic than substantive places like one hundred now. Salvador never had robust asylum systems. Nor do they have the resources or interested in developing them and so it was more symbolic measure than it was when it was actually going to push asylum applicants to the northern triangle a rather than to mexico or the united states likewise we always see an uptake migration at the beginning of a calendar year due to seasonal labor and whether patterns at similarly on the eve of joe biden's election The eve of joe biden's inauguration. We had more than forty two thousand Asylum applicants are candidates camped out on the mexican side of the border. Due to programs like mine protection protocols in meter and so inevitably the by administration's decision to reactivate are asylum system to bring the us in compliance with its international humanitarian legal obligations was inevitably going more asylum requests and then there are other things particularly Conditions we call root causes migration in central america. That have been fuelling. Migration from that region in southern mexico For much of the past decade. Most immediately i would say the back-to-back category five and category for hurricanes in the fall which killed off one hundred four thousand livestock. Ninety percent of honduras is being in corn crops in an economy that is largely subsistence in rural spaces. Fueled migration but were over what we're seeing in central. America is acceleration of democratic back slightly. And i think if we look to wear central america was even five years ago. There was there. there is still a lot more. Hope for the region There were you know. The anti-corruption crusade was in full. Swing in places like guatemala honduras. during the trump administration. A lot of those priorities took a back seat to you for us. Policy in latin america and some not worth seeing a real sense of malays or frustration that these are political systems in economies at that no longer or don't take into account needs of their imple- and missile precisely what is recent surge migration that's All very cheery. Thank you all for starting off dan to continue on with the policy perspective so president biden ran promising to address trump. The trump administration Frankly abusive immigration policies separation of families. Denial silom rights which are under international. Long is constant demonization of immigrants..
CFR On the Record
"mark school" Discussed on CFR On the Record
"Dot org slash local journalists today will be talking about reporting on immigration policies and migration with our speakers. Paul angelo diane solids and hopes kurla and robbins. We circulated their bios. I just share a few highlights. Paul angelo is a fellow for american studies at sea afar. His focuses on us. Latin american relations transnational prime violent actors military police reform and immigration. He was formerly an international affairs fellow at sea afar and in this capacity he represented the us state department as a political officer at the us embassy in honduras. Diane souls. it's a reporter at the dallas morning news where she covers immigration and social justice issues prior to her twenty two years at the dallas morning news. She spent thirteen years as a correspondent for the wall street journal in mexico city and houston and she was a nieman fellow at harvard. University and carla andro. Robbins is an adjunct senior fellow at sea afar. She is also faculty director of the master of international affairs program and clinical professor of national security states abreu called mark school of public and international affairs and previously. She's deputy editorial page editor at the new york. Times and chief diplomatic correspondent at the wall street journal. Welcome to you all. Thank you very much for being with us today. I'm going to turn it over to carla to have the conversation with both of you and then we will turn to everyone on this call for their questions. Comments and to share best practices. So carla. take it away. Thank you so much arena and thank you paul and my old friend diane at so great to see you again. I'm not gonna talk about how many decades it's um since we went to summer camp together And thank you everybody for joining us and for doing extraordinary work that you do as reporters incredibly morton in an incredibly challenging tire mobile journalism so with that. I'm sure everybody has Questions for our experts. So i'm not going to get in the way much. But i'm gonna take the prerogative in pitch some questions so paul. I'm going to start with you. 'cause you're the policy wonk and i'm going to ask a policy question of you. So why is there. Such a surge and the sturge is enormous with biden of course but it predates biden Just a few recent stats Troll agents apprehended million people in the first time months of the fiscal year which is an enormous number people nearly fifty six thousand family members and fifteen thousand unaccompanied minors in june. Those is a really big numbers. But it's not just all by despite what president trump would suggest you. What's you know. What's the push factor here.
Virtually Amazing
"mark school" Discussed on Virtually Amazing
"The company might pay for us to go on a team schools. Or you know improve your business writing course or or whatever that thing is right now as a. va if we're not investing ourselves and whether that be updating tech skills whether it's lost soft skills or whatever else the myriad of training is out ads we very quickly become rather than date we kind of those clients that service that they need so that hourly rate has to cover the investment in ourselves in order to pretend to maintain and grow our business does not obsolete does and if you think let lino if you look back five years in the va industry you would see a very very different. Va you know. They were doing different things that the services were very different Their focus is very different than the way they were mocking themselves very different. And it just shows you how quickly the industry does move You know you do need to stay relevant. And i think it's really important as well to connect with other the is and to see what they're doing Not because you want to copycat or anything like that because it gives you a little insight into what's going on and where you might want to move yourself to make yourself indispensable to clients or already marked school. You know be able to to make sure that you stay relevant medical issues. That was kind of something that i want our listeners to get these ace thank Sectors from different as and guest experts lights so who is also a. I'm just so that they can see that that he's not one-size-fits-all will not not one parachute for. Everybody is embassy scott and different skill set in a different way of being so they can choose anything. Really i am. I think i think in such an important point. It's also i mean it's supposed to keep it fresh view as a va. I mean as much as i love my clients. I would find it very difficult to do..
Papo de Fotógrafo
"mark school" Discussed on Papo de Fotógrafo
"Would you can't figure this out into the morale you hit spayed to be winter and stuff and so this as i flow shamu mark school. Causal been premature tutor much. Glad invite i can thing can be kayak you date to each thing. Back does so show as definitely so. Don't ask ourselves and what we need to do. Gene rag. Thraw company into more foibles. Lewis gotta carbolic willow volumes losing things humane pristine do for the had to do that. Sawyer is so yeah. They'll put the he took music for tontons as passing is bones in saudi to follow him to research among in grainger market in control and not restore ancestry spitting. I should put example. Use your four security. I think this america's first but in the jacob principal sitting thing there's used to see a sea coachie puji g example. Jim key kilifi ethan. Value portfolio key medicine sink tremendous assam purpose diplomats bali fanciulla sitting in the own cameos local But king via three ice breaking away contract are the same for tomorrow. We're coming city is in tokyo. Are moliere or perfume that can zipper. Perky property most appraise f- Based on each legiter markets. You could ask amazed single my day idea for provide idea from process as it's today's as process appreciate guy personas pro-gay by helga is supposed to educate up. I think they're sent this fight delivered accolades suppose. Dodge don't who opposite but his poor opposite tommy muslim but the most tells millstream isky. They'll quadrille now mark followed. Those got another bill maher watch me advocacy facility is passing. Cyrus kicks guitar. Passive up is possible flow patankar pasta shaka. Shaka data do not syringe g g communica. So jim is you got to keep additional think though soledad data docu through so let's put forty corvettes cocoa Balance if fossil select not correspond. You cook.
Woman's Hour
"mark school" Discussed on Woman's Hour
"You really need to start talking about eastern so as you want to get ahead of pornography you to start healthy relationships and the and the boundaries of acceptable behavior before young people start experimenting for themselves rather than after. Is it safe to say that. You're now going to include. Having done this report they salomon of safeguarding and changing culture. As part of what you mark school zone we have always included all the different aspects of bullying behavior problems in safeguarding our inspections but what we what we started doing from two thousand twenty seventeen on with strengthening inspector Training introducing specific requirements to ask schools about reports a sexual harassment and violence. And what we're doing in the light of this is to strengthen the expectation inspectors to really push this one because one of the things that came out of introducing a requirement to schools for this ahead of inspection was discovered me. I think six percent of schools gave us anything in response to that request. Nearly half the others. I'm gave us a nil return century saying we haven't had any reports so comparing this with with what we hear from young people. It says the this point about so much. Not getting reported is desperately important here and we went into the in sunday. Partly young people consent. They wouldn't be believed or simply. Don't think anything would be done. Which is very is also a strange about worrying that they'll be blamed because they have done something that they know. An adult is told them not to do like sharing a new image even though they may be pretend to considerable pressure to do so all they can fear that once they talked renato. The process will be out of their control. Young people don't like processes like this getting out of control when it's talking about something that's incredibly difficult to personal so helping them understand battery. Exactly what will and won't happen when they report does matter. Amanda spielman the chief inspector of offset. Talking to amazon now kate more bestselling author of the radium. Girls has written a new book. The woman they could not silence about the little known. Elizabeth packard an ordinary nineteenth century american housewife and mother of six elizabeth inspired by the first woman's rights convention in eighteen forty eight began to dream of greater freedoms and voice opinions on politics and religion increasingly threatened by a growing independence. Her husband had had declared slightly insane and committed to an asylum incarcerated for daring to have a voice..
Woman's Hour
"mark school" Discussed on Woman's Hour
"I'm. I don't want to be precise and say that that it has to be from a seven and it's it's it's a matter from from government but at the earlier end of secondary school not i had one one parent. I spoke to said that that to school had entered Was doing the senior eleven. That's clearly to eight. I think. I think i think earlier. I mean if you hear about paul nine hundred sixteen nowadays extremely light and what you've just described the landscape or anyone who's got anything to do with young people said that this this this is something at the early under prime school obviously the adolescents. I'm puberty adolescence. Kick around that eleven. Twelve thirty thirty eight so that You really need to stop talking about eastern. it's always wants to get in ahead of pornography. Don't you to to start your hook healthy relationships and the boundaries of acceptable behavior before young people start experimenting for themselves rather than after. If you're just joining us. I am with the chief inspector of state which is england. Schools watchdog. Amanda spillman is safe to say inspectors not always teaches favorite people. It's safe to say that you're now going to include having done this report this elements of safeguarding and changing culture. As part of what you mark school zone we have always included all the different aspects of bullying. Hey babe behavior problems in safeguarding our inspections but what we what we started doing from from twenty from twenty twenty seventeen was strengthening inspectors. Training introducing specific requirements tha to six schools about reports a sexual harassment violence. And what we're doing in the light of this is strengthen the expectation inspectors to really push on this one because one of the things that came out of introducing requirement to oscar for this ahead of inspection was discovered. Anyway i think six percent of schools gave us anything in response to that request. Nearly half the others. I'm gave us a new return. Essentially saying we haven't had any so comparing this with with what we hear from young people. It says the this point about so much. Not getting reported is desperately important here and we went into this sunday..
KFI AM 640
"mark school" Discussed on KFI AM 640
"Yeah, outside of billboards running to Tennessee Year. Whatever that title was right, you nine billboards outside of Tennessee, right? I mean, that could've probably is not in the title, but it's close. It's close. Yeah. You laugh at me, Marco, coming to your house and burn it down. Sorry. Too rough for a while. Mark is like God knows where I live. Yeah. Be awkward. Yeah, I was. Suddenly I'm here to burn out out. Yes, I already went through that one. Can we use a most of the houses that's burning down? I've already lost 10. I forgot about that. Yeah, I feel horrible. Oh, man, you gotta check out your jewels jar. It's gonna be smoking tonight. That's right. It's crystal. Crystal jar. Yeah. Oh, I apologize, man. I gotta tell you via your burn on, you know, it's funny. I next time I'll say I'll come and I I, you know, Kick the crap out of yourself like that. Thank you so much better at something more friendly at one point, if if you if you replay this when I sound come, your house burned down, you hear Mark pause for a second. You can hear is like, Okay knows where I live. He's been in covert locked down for a while, honey, get those security cameras on anything that he's capable of anything right? You can snap by the way. Um Without giving away you know where you live and all night crap. Have you gone into your swimming pool? Since you've been in No. Not really. I'm not. Yeah, I'm gonna wait till the summertime like that's right. You weren't there in the summer. No. Okay. All right, But you're gonna have a pool party right in September. You know? So you're I really was still warm. Could have we didn't. Yeah. First house you ever had with the pool? No. I just meant the house and bread with that. I didn't know that I'd never been to They were there. Never been to them then they're never not once. No, I invited you all the time, Especially when you're over it Verges house, which wasn't far away. I know, but it's so up there far up. Those wife was far the hell you're right, and it takes me an hour to get there. I'll come to this house, though, and then we could go to Art's deli, right? I love it. The large deli Yeah. Once we get our vaccines, it's a whole new world. Okay. All right, we're alive. I can if I am late forties common, Mark Thompson. Now, Maura Debra Mark. Schools.
Marketing School
7 Business Lessons From Instagram Launching 'Reels'
"Super committed to your success online. We've worked with them to a special offer just remarking school listeners all you have to do is go to dream host dot com slash marking school to learn more and get your website online today. Welcome to another episode of Marketing School. I'm Eric Su and I'm Neil Patel and today we're GonNa talk about seven business lessons from instagram launching. Real's. So instagram as this recording there still a, there's this battle against Tiktok the even the US is battling Tiktok while trying to get in the cell and so facebook sees tiktok as a existential threat. So they launched their tiktok competitor called reels and we just WanNa talk about a couple of business lessons that we learned watching Mark Zuckerberg and Facebook, which owns instagram over the year. So I'll start with number one number one is you know don't be afraid to coffee I mean you know they copied stories from snapchat and other copying reels. Actually not illegal to do. So people actually think maybe it's in bad taste but some people will talk trash to meals. People talk trash to me saying Oh. You know we're copping copying copying but. Even. The biggest companies in the world they iterating on things that happened to be working well, and then they move on. Yeah number two is don't expect every launch a success sometimes facebook does launches and they do well and sometimes they don't do well. But the one thing that's for sure is persistent and they keep trying new things. So whenever you launch something new and it doesn't go well, don't get discouraged just keep at it keep tweaking, keep experimenting, keep testing and keep launching because some things will be a massive hit and some things will. Number three is around if you're going to launch something, you launch it with fanfare, and so they launched it with fanfare and they announced it across channels. But also what happens is, for example, when live launched or when stories launched, they favored the stories even even an instagram right now, our facebook when you go live, they still favor you because it's engaging people on the platform. You know if you're going to launch something, make sure that you are marketing correctly you're promoting where you can and you're making the most of the distribution that you have and face because ton of distribution across its channels. So that is number three. Number Four. When you're doing a launch, you need to end up creating buzz around it before you launch, and after if you just release something and you launch it and it's a soft launch, it doesn't do well when facebook does launches, they tried to create as much noise as possible. Another player to look at when it comes to launches including noise is apple. So falling either of them is tragic to create that buzz. When you create that buzz is much more likely to go off as a hidden, and then it's going to cause more sales, conversions usage whatever the metric you're optimize for. Number five if you think about it reels launched and there's this tiktok battle going on but keep in mind to mark Zuckerberg is a really good businessman he he's not look he he helped code facebook but at the end of the day, a lot of people respect for how good he is at at business and what he did was he went to Washington I talked about how Tiktok is national security threat. Who knows if it is it isn't but the fact that matters got the crossers on Tiktok. Now there's a lot more scrutiny and boom they come out with this deal's launch. And if you can't build it crushes, that would be number six. So technically, I would say if you can't build the crush it or buy it. So if Mark Zuckerberg see something that's blowing up talk facebook is an atrocity notre by if they can't buy, they try to copy it everywhere if they can't copy it, they tried to crush just like that stop hey tiktok should end up being banned it's a really smart strategy. The other thing that you'll notice that they end up doing too is if they're going against competitor just copy. The featured on Instagram, the copy that feature on Instagram facebook what's up the everywhere? So you're much more likely to use their ecosystem versus someone else and is a very clever approach to keep people there versus going to the competition. Yeah. Number seven similar to what Neil said a little earlier. But you know if you've got a if you create something, you not only have to kill your babies if they don't work but you have to kill them pretty quickly and so face because launch a lot of different things previously that didn't work out. And they were like, they would come out and then you would see him just disappeared really quickly. Right. So you have to be willing to be unemotional just because you put in a lot of engineering resource a low costs around it and it you did all this marketing fanfare it it doesn't mean that it should stay around because you put know no sunk cost, right that's fallacy, and so you
Marketing School
Should You Boost Your Ads or Just Use the Ad Manager?
"Or super committed to your success online. We've worked with them to a special offer just remarking school listeners all you have to do is go to dream host dot com slash marking school to learn more and get your website online today. Welcome to another episode of Marketing School I'm Eric Su, and I'm Neil Patel and today we're GonNa talk about if you should be boosting your ads or just using the ad manager but I I think we should define Neil what does boosting ads or the ad manager mean on I'll start with boosting ads. So boosting ads is a button for facebook specifically and other platforms have added a very easy way to promote content. But in the past you'd have to go into ads. Manager Find Your peace maybe you're on their page to find what you want to promote, and they don't take a long time to start promoting it. Now, you can just hit a button. I'll call it easy mode for promoting her stuff and that's boosting odds. But when it comes to using ad manager but I was talking about earlier, you actually have to go into a separate section inside of facebook ads, and then you have to go into the AD managers and if you don't. Know how to use it it can actually be daunting. Let's say your small business owner. There is a little bit of a learning curve there. So to me boosting ads initially super simple to do ads manager is a little more complex question is which one should you be doing and I think I'll started off by saying look if you are a small business owner and you don't have a lot of time to learn things right now and you don't have the resources to. Hire someone full time for this just use boosts and boost around. Let's say I'm a bakery shop owner and I deliver like cakes you. Okay. So I would just boost around my area and then boost coupons things that I can do is try to drive people to be aware of Mike Cakes that you can order on delivery. Neil I would recommend is like Eric mentioned. If you have time, you can get Wimmer Granular ads manager and you get more advanced, which allows you tend. To get a better Roi while I tell people is most people aren't going to have the time their knees boost feature. When you click the boost feature, don't just accept the boost you need to adjust the settings and then go from there. So with the boost feature, you can end up selecting things like your region, your budgets and all these little settings and I would recommend that you go through them before you just click except I think a really smart thing you can. Do I started doing this recently is you know we are pumping out a lot of content like this, for example, and so you know whatever content I tend to like on market to my teams. Hey, let's go ahead and boost this and here's the framework. The framework is let's say we do a video might say, let's put ten dollars a day to it for the next three days. So that ends up being three hundred dollars. You can spend a dollar a day. Okay. So It can be thirty dollars but I spending ten dollars a day on it, and we only boosted to our middle of the funnel pages. So people that are perhaps visiting our case study pages or people that are visiting our services pages or have filled out a consultation for trailing for something, we're trying to get the more doctrinaire in our world. So let's say they don't end up converting but then for the next three days are getting all this content around marketing score leveling up. And for that money spent that actually does drive more leads and we've seen an uptick in Leeds as so oftentimes, you'll hear from people. Oh, I see videos everywhere or I listen to your podcast all the time. Right. You're trying to drive that type of we talk about being everywhere we talk about being on channel. This is an easy way to do it, and so I like boosting in that respect. Now for talking about conversion related things, you'd probably have to go down her. Dude I have barely ever seen conversions from boosting no matter what industry the point Neal's making to, as you should be aiming for reach and you want people to watch your stuff and
Marketing School
How to Prevent Problems in Your Business Before They Happen
"Super committed to your success online. We've worked with them to a special offer just remarking school listeners. All you have to do is go to dream host dot com slash marking school to learn more and get your website online today. Welcome to another episode of Marketing School I'm Eric Su and I'm Neil Patel and today we are going to talk about how to prevent problems in your business before they happen. So in the early days of business, correct me if I'm wrong Neil I think for most people it's you're finding that you are constantly putting out fires you're dealing with the important and urgent. Now, the problem with that cycle is that more fires will pop up and just continue putting. them out and you never get to solve what is actually urgent or not urgent but important, and these are the long-term foundational things that will help the business and a couple episodes going and the odd turn it over to you knew you were actually just mentioning something about the number one way to scale your marketing. So I think that actually applies here is while they want to kind of go over that again. Yes. So we talked about the number one. Way To scale your marketing we broke down a lot of is process oriented as you're doing things that worked out really well create processes from sin. The way anyone can take him over and continuing going forward with it and scale it up for the things that don't work well document. Why didn't it work hypothesis numbers data backing everything up so that way people know hey, for all the towns that are working event, you'll have a ton of processes that people. Can take over and continue scallop for the stuff that's not working. When they're try new experiments, they can use the data on. Hey, why did this thing work in the past? Would we learn from that as for the stuff that worked? Hey, what were the processes what worked on that and how we can we apply those to these new towns were considering going after? Yes I'm GonNa get specific with these processes so if you are looking for every single companies have Operating System. Once you have a couple of employs you need to be thinking about can I be using traction, which is the entrepreneurs operating system or can be scaling up which is a when you're when you're falling traction. Make sure you by the right traction book. There's two of them don't buy the wrong one. I've had too many people that worked with by the wrong. Oh Yeah. So that's a good point. Gino Wakeman is the author of of this traction. And Scaling Up is from Verne Harnish, who is the founder of Yo entrepreneurs organization, and there's a lot of these different types of operating systems. But these are just two books that I've read but these will teach you how to set a cadence for your company each week. So week, let's say your leadership team you get together you talk about a scorecard that you're going through a real quick. You're talking about you know different rocks or objectives and key results that. You may have set and you are then going to spend a lot of time solving issues, right so maybe sixty minutes of the time, it's ninety minute meeting is ideas identified, discuss and solve, and you can do that. Once to get certain size, you might grow pass this Eos operating system and start to move scaling up or you might create your own version of it right now, the whole idea here is that yarn effect talking about these long term issues And putting a solution in place so you can actually solve that problem and not let it happen again I think in these books as while they also will give you a cadence for what is your quarterly planning every ninety days you do a quarterly planning, what is your annual planning look like as well? Also, there's a book called the three Hag way. So that's a three year planning. Okay, and then you have a be hag which was attended twenty five year. Outlook Right. So you have all these. Right and I think it's also really important. Every quarter what you're trying to do is you ask yourself, Hey, guys, what should we start doing? What should we stop doing and what should we keep doing right? So you have all of these systems in place denise point processes important process will help you scale. You have all these systems in place where hopefully anybody can run the business. Right? Let's say to see you maybe quits leaves whatever or get sick or whatever. You can just plug someone and you're good to go. Right you WANNA make your business defensible and that's what a real businesses otherwise at the end of date once the true business value. There Neil and another thing that you can end up doing to prevent problems I learned this from watching a lot of interviews online and funny enough walking the interviews is kind of similar to the advice that I got from watching Egon must and Elon Musk ended up saying look there's so many CEO's over the years business concepts principles haven't really changed too much. So there's a lot of books on tape of all these successful CEOS from like the IBM CEO to muster whatever it may be people talking about that airs mistakes they made read from, learn them and try to avoid the mistakes that they break down because he's concepts and principles are very similar. and. The moment that you start making the same ones that other people used to make you're going to not succeed really right. But if you avoid making mistakes that other great people have made before you, you're much more likely to succeed because although be left to the stuff that you should be doing. That's a really good point I think learning from CEO interviews or even joining peer groups like you know entrepreneurs organization or wipe yo or visages a lot of these different peer groups that are out there I know for me when I was about twenty seven when I took over single grain, there's a lot that I didn't know and you don't know what you don't know and. These people will guide you because they've been there before you know they'll talk about things that you would have never
Marketing School
The Role of Marketing Has Changed (Here's How)
"Super committed to your success online. We've worked with them to a special offer just remarking school listeners. All you have to do is go to dream host dot com slash marking school to learn more and get your website online today. Welcome to another episode of Marketing School I'm Eric Su and I'm Neil Patel and today we're GonNa talk about how the role of marketing has changed and how so I was actually looking at a there's a link imposed our mutual friend Yaniv shared and I thought it was interesting. So I can kick it off I just to give you an idea of what the template looks like and then we can kind of go back and forth if you think about the old way of doing mark disposals by guy named David Lewis, the old way was a lot of. Outbound marketing right album marketing could be maybe you're posting something on a billboard, for example, right and so you know outbound marketing is that's one thing. The other one is thinking about sales owning the buying process right so that was the past right sales like marketing is marketing, but you know sales sales and. You know. The other thing I'll I'll say here is sales and marketing in the old ways they were more focused on alignment, and so now if you think about it, they're more focused on being integrated. So it's not just US versus you type of thing, but they're you're actually together as one. So that's an example then versus now of the thing that's big to before there wasn't tons of channels. Now, there's a lot of channels you could do TV, print, radio billboards desert mentioned but now there's so many channels like even online. There are facebook youtube linked. In Red Pinterest snapchat TIKTOK GOOGLE ADS Tebboula out brain like the amount of places that you can go in the networks in the inventory that each people control is drastically different and for that reason, just marking has become now Omni channel whereas a marketer. If you can't figure out to wear multiple hats, you're not gonNA do well in the long run it doesn't mean you have to be great at everything you know but more. So even if you're really good at one thing, one channel, that's fine too. But if you really want to scale and be that executive. You gotta understand multiple hats and how to run a team that can leverage all of them instead of one of them because you can no longer build a company just a one channel like when you used to facebook was built off the email if I go and create another copycat facebook that's better and I just did it won't work look at Tiktok. They blitzed the whole web everywhere and offline to grow their popularity quickly they couldn't just use it invite slow from that facebook used. To grow I think the other thing I would add is back in the day marketing would-be targeting individuals. Now, what it is, now as a lot of people say account based marketing, what you're targeting in the account. So if I'm targeting Coca Cola I used to maybe just picked the VP of Marketing Coca Cola. Now, I might pick the entire marketing team or maybe even the broader team around coca-cola some targeting the entire count and eventually hope is that you know we'll get a hold of. Somebody and be able to hit them up and then utilize things such as dynamic retargeting to constantly be top of mind for these people and Neil just mentioned earlier being on the channel right 'cause you know maybe the rule of seven is is maybe the rule fourteen. Now, right people need to see a lot more to take an action and I truly believe that you know the people that do branding. Well, we're kind of all over the place when they're aiming for reach. That's how. They're gonNA drive long-term success in general look if you WANNA. Do well, try to understand all the channels understand how they play nice together and understand how in the organization everyone can move and think about sales and marketing because it's all intertwined and that's how concentrate growth hacking came about and if you do that I, think you're going to be much better off you're going to have to know fine tuning your processes you're GonNa, find your workflows but the concepts are still the same in which. The more people you get more eyeballs as long as it's converting the better off you are, and the final thing I'll add from my side is that you have to understand technology as a modern marketer back in the day maybe not so much. But if you look at how things are being done online right now, there's a lot of personalization going on right now you have a lot of data coming through your website. You might be enriching that
Marketing School
7 Content Tools That Will Make You Shine
"Super committed to your success online. We've worked with them to a special offer just remarking school listeners. All you have to do is go to dream host dot com slash marking school to learn more and get your website online today. Welcome to another episode of Marketing Skoll. I'm Eric Su. I'm Neil Patel and today we're GonNa talk about seven content tools that will make you shine. So number one I as those of you that are watching the video, right you could tell him blue right now right I look like star wars character and I can make myself smaller bigger and things like that. But the first tool is called I think it's a terrible name Um. It's M H M m DOT APP if you want to get access to it, I believe it's invite only right now and you can requested an invite but this is from the creator of evernote. and. Thinking about it this way right now, we're all hanging out on video calls all day, and you need a way to stand out. It's really good presentation APP at first like why don't even need this and I started using it more like there's a lot of cool things that can make myself smaller to put myself if I want to emphasize something on slide I, put my face right next to it. I can make myself fade away and so you know I. Think it's great like fading away right now but you can go check it out. IT IS A. Open to apply I think it's free to use at the moment and so it's an open Beta or private. Beta and for anybody that does a ton of calls on Google or zoom try to. Number two checkout flow, and they have a content decay to a within their. What's interesting about this is you're gonNA write content most your old constable start losing traffic over time. If you use the continent decay tool, it'll tell you which one of those are losing traffic's. He can go in some update them, and then that way you start getting more and more traffic is to update content that's losing traffic first versus focusing on updating content s naturally doing well in keeps going up. Call number three is co schedule I. Think there's a lot of scheduling tools out there that you can use but Cole schedule Co schedule that see, oh, schedule it had stood out to me over the years because it just makes life easier especially continue need to coordinate your efforts they have done pretty well as a company so would recommend them. Number four is polly laying. So if you have a blog, the easiest way to grow your traffic and shine is to translate into multiple languages in polling helps you do that. It's a wordpress plugin. Slash tool allows you to go after multiple regions at once. All right number five, this is not exactly a content tool I mean, it's more of a workflow automation tool of Zappia, but think of it this way when you're creating new content. You can have say we do this podcast. Well, when podcast comes out because our our podcast s feed, we can automatically push to Google spreadsheet. So we have all of our podcast just showing up in their we could also push it into. We can push to wordpress along push an email out if you want, we can set up all these automations and if we think about content as game I, mean there's a lot of moving parts that's the game that you're playing and so it's hard to manage all of it. So it's better to automate a lot of the the mundane tasks that you're working on. Number six restrain if you are going to create
Marketing School
7 Tools to Grow Your Agency
"Super committed to your success online. We've worked with them to a special offer just remarking school listeners. All you have to do is go to dream host dot com slash marking school to learn more and get your website online today. Welcome to eight another episode of marketing. School I'm Eric Su. And I'm Neil Patel and today we are going to talk about seven tools to grow your agency. So I'll go with the first one I. One is super metrics, supermax ships to me is the best reporting tool when it comes to reporting on pay media or SEO or any of this type of stuff. So different integrations and it's just makes really cool looking reports and it's easy to understand. It's easy to use super metrics. We've been recommending it since the beginning of this podcast just great product. Number to salesforce you probably like, Hey, as the agency, what I need to use cell source is such a great tool as your crm to deal with sales new leads in also when someone comes onboard as a customer to continually have them and there, and then you can use it to up sell down. So we used cell so far agency it really is one of the key tools that we use it sadly expensive yet papers eat, but it's used from everywhere from account managers, client services, people doing the work to even sales reps. We like using able just think of it as spreadsheets that are superpower and they raised a ton of money I. think they're valued at over they've a Unicorn valuation. It's great. We use it for managing all of our content production, and before that, it was radicals all over the place we found that this is just to have an all in one solution, and then also that maps out our pillar content and all of our social content is just incredible. So just check it out you can. Use It for free to have a lot of different templates you can use just to kind of deploy immediately is just made us a lot more organized. So number four, I would use schedule once or any one of those call scheduling offers you'll get leaders the agency from your website here, and there if you use a scheduling software, you have a much higher still increase, your closing rate. So you schedule once or at any one of the alternatives number five I mean look there's a lot. Of Project management tools out there we personally use Asana you can use basecamp as well. We just WANNA have one source to everyone in what you want to have. The worst would be What I've seen in the past is agency uses all these different project management tools and there's no consistency right you wanna have consistency and you want to have people operating marching in the same direction number six google data studio, Google, data studios, a really simple tools like business intelligence until that ties in analytics. All the different data sources, Eric mentioned, super metric super metrics ties into data studios while. But the reason we love it as you can create your own custom designs in templates that when you're doing reporting fair clients, it can look and feel the way you want, and you can have different couplets based on different types of industries as you start scaling up, and then you can, of course, customize everything to each and every single account. So that way the analytics is much more actionable versus generic reports. Seven last but not least is. Zappia is workflow automation under a lot of people call Xabier. The founder will have you know that it's called Zap your workflow automation. What I mean by that, you're using a lot of different tools and so as an example, let's say we do this podcast it gets published I'll well, we want that to automatic a spreadsheet so we can happen for writers later to easily track you can do that. Using Zappia, never freedom option that you can just say, Hey, I want from RSS feed, which is as podcast to be able to push to Google sheet. You can do that, and then you can set other workflows on top of that, right I it to about
Marketing School
Should You Go to War With a Larger Company
"Super committed to your success online. We've worked with them to a special offer just remarking school listeners. All you have to do is go to dream host dot com slash marking school to learn more and get your website online today. Welcome to another episode of Marketing School I'm Eric Su. And I'm Neil Patel and today we're GonNa talk about if you should go to war with a larger company. So let's give you some context here. Yesterday were recording this as of August Fourteenth Twenty, twenty fortnight decided to go all out. They basically added in that payments and gay people discount, and you're actually you're not allowed to do that inside of apples ego system or android ecosystem because they charge either apple charges thirty percent commission I believe for Android it's about twenty percent or so. So both android and apple kick them off the. But what happened was epic, which is the owner fortnight by the way to do seventeen, billion dollars a year I believe they had their lawyers ready to go. So everything was drafted out boom lawsuit and basically what happened next was they had the nineteen eighty-four spin spin on apple's nineteen eighty-four added where that person came out and she spun around and through this thing. At the big giant TV and so look they were totally prepared to take off the gloves ready to go crazy and so yeah, they're fighting this behemoth seventeen billion dollars is the David Goliath is, what's what's apple's market cap trillion right over one trillion they're actually me up closer to getting to too there you have it. So what are your thoughts on this? Neil? Look at today I believe you should do what's best for your customers and users, and if that means you have to fight someone didn't do it because whatever's the best experience for your customers, your users what benefits in the most is what's going to win in the long run? Even if that means, you're going to have a battle with a really large corporation. Yeah I, think you know most people that are not in text don't know about the base camp founders how they launched. Hey and the how they're fighting they were fighting apple I don't know what ended up happening with that. But this is a much bigger example because everyone knows what art is and for them to actually file a lawsuit and then go against them and create a really nice add as well. That shows that you know they are sick and tired of being charged. You know seemingly outrageous kind of race it's I actually think it's apples prerogative to charge whatever they want. To charge, you know you're you're free to come off the platform whatever. So we'll see how this plays out. You know I think it's good pr you know from a market perspective it's going to be good for epic fortnight to just be like Oh like, yes I'm was actually standing up to apple and you know they're going to be in the news for a little bit more, and so we'll see what happens there and they're also big enough where they potentially when while most people who are trying to mess around with apple are much smaller have the capital while fortnight has enough. Money, but in general speaking, you should do its best beer users, and if that means you fight against someone than Soviet, you're doing what's best and what's right and at the goal then go for it you may not win. There's no guarantee of that but you gotta do what's right for people. Yeah I mean the final thing I'll add is look the discount on a permanent discount, right so instead of paying seven dollars or sorry instead of paying ten dollars for to buy coins for for in game items, it's actually seven dollars. Now I believe eight dollars. That's a significant discount because. I. Remember back
Marketing School
What You Should Keep Doing as a Marketer
"Super committed to your success online. We've worked with them to a special offer just remarking school listeners all you have to do is go to dream host dot com slash marking school to learn more and get your website online today. Welcome to another episode of Marketing School I'm Eric Su and I'm Neil Patel and today we're GonNa talk about what you should keep doing as a marketer. So this is part three of our series start stop and keep again it's great exercise you can do with your leadership team. So I guess I'll START I what you should keep doing if your credit card so you should keep creating content and you should stay consistent because the content game usually I'm GonNa say I'm going to go a little further out two to three years to start to see good success with it too many people give up too. Early on it and once you're able to continue the consistency, you start to see success it's going to continue to compound and the beauty of it is your audience will get bigger and you don't have to put in a lot of additional work. In the next thing you should continually keep doing his whatever's working for. I. Don't know why. But what a lot of people do in marketing is this is working like adware marketing Seo. Law. Let's go vogue some more stuff you wanna focus on more stuff eventually expand, but you don't want a slowdown whatever's working for you want to double down on that stuff. And the other thing is, let's say you are a little more events and you have a couple of people reporting to you what you want to be doing. It's not just focused on the business goals, but what you should be doing is focused on the problems that your team is facing. So helping them with whatever blockers they have, because that's what your job is as a manager these people you have to help, support them and get their if they're failing it's. Your fault if they're failing and if they don't hit their goals, it comes back to you. It's still your fault. So we should do continue to do is continue to support your people and ultimately the easiest way to do that is just a continuing to care right the people that care your best marketers on your team will stay longer they're going to perform better, and it's just going to be a great work experience for them not motivated a up I think. In the past you know being direct and giving people the beat down all the time it doesn't work. It doesn't scale. So back to you, kneel. You should keep experimenting. What you'll find is even when something works for you right now, it may not work for you in the long run. For example, I used to do sign with Google on one of my earlier companies. Kiss Kiss metrics had a huge convergence like ninety plus percent, and then with crazy as we did, it grew conversions and then eventually years passed by and people had privacy insecurity concerns runs remove the signing with Google requirement are conversions went through the roof. Through the roof more like ten percent but it's still better than nothing and that's when we learned that you should enforce them. We give them the option and we bizarre conversions out that may or may not work for you. But the point I'm trying to make is just because something worked once it doesn't mean it's going to work for issue that keep. Experimenting and trying, and you've gotTA re experiment on the stuff that did produce fruitful results in the past because things change people get used things that it may not work as well and the future I think there's a quote here from injuries and Horowitz the venture firm strong views loosely held. I think it's really important to just to have a strong opinion on. Things. But if you see data that proves otherwise than just be willing to change your mind quickly, I think trying to have an ego in all of this it doesn't help for the long term I think the other thing I'll add to this is keeping in touch with people. So earlier talked about starting to network with people, meeting people but you. Just do a good job of every now and then circle back through hey, how're things going you know show a picture of her baby if you're neil or whatever like that helps emotion that helps you connect with people and I interviewed Jordan Harbinger of the Jordan Harbinger podcast he does really well for himself and you know he has a free networking course. Research Jordan Harbinger networking course it's really good east probably be charging for it but it literally tells you what to do like you know when you wake up in the morning you have these go to the bottom of your your message or your your text messages message people right and just figure out your own ways to keep in touch with people. We all have our own styles for me. I like to get a group of people together and maybe do zoom or do like a meet up if post covid but whole idea here is that you're keeping the motions going because of relationships go much further than just marketing but you know it's it's GonNa be good personal relationships and good good relationships. And, you should keep learning more whether it's from articles, networking events, conferences, virtual events looked the moment you
Marketing School
How Many Marketing Emails Should You Send?
"Super committed to your success online. We've worked with them to a special offer just remarking school listeners. All you have to do is go to dream host dot com slash marking school to learn more and get your website online today. Welcome to another episode of marketing. School. I'm Eric Su I'm Neil and today we're gonNA talk about how many marketing emails should you set? So, how many emails do you send? Right now should week we send we have a digest email. So that's a bunch of different content and then we send a believed to more emails about three emails a week. We're very similar. So we have I send emails, every Tuesday and Saturday, and then I do drip sequence of the drift sequence has six or seven emails but once you're in the drift sequences spread over three days per email, and then once you get the six or seven emails, you just get the two per week. Yeah. But if you think about what Eric and I both do his, we don't send too many emails because we send too many emails you burn your list and the goal for us is we send as much high quality. Content has also instead of sending quantity and then. When we have something to sell will definitely push harder during those times been generally, we try to save our lists and only educate and set of promoting, and then we do our marketing, throw our content versus selling directly through email, and we try to limit it to few times a week I know some people like doing multiple times a day every day it's just too much and drowns people's inboxes. They don't open it, and then you kind of damage your reputation as well. I also think it's our personalities to were a little more prudent when it comes email and we know really. Good. Email marketers that sent a ton. They make a lot of money to make a killing from return investment is Great I. Think the School of we come from is just we want to continue to make long-term deposits to the bank and what we hardly ever withdraw, and so some people will say to you Neil I remember in the past would like Oh. My God neely is like not even using his list the right way or Blah Blah Blah. And you've got US comments people say, yeah, they'll tell me I'm not doing things the right way I don't email enough I don't monetize. And they're right and I'm okay with that. But funny enough the monetization comes back. It's it's the stuff that you don't see. Right it's not like it's not like Oh, here on coming up with a new launch. Here's my new launch. I'm launching a new course I'm like it's Just constant drip of content and Very hardly if people WANNA findings, they'll find it but funny enough it actually has led to more relationships. I would say, for Neil, which led more deals which are worth a lot more correct. It has. Yup. So I mean that the way it's it's look at it this way right if you look at, you know traders on wall. Street, they have a very it's a quarterly focus type of mindset. It's a short term mindset. You look at the Warren Buffett's of the world. It's a long-term mindset, the aim to buy companies and hold them for long term that's what you WANNA. Do you like you're looking you want to have a long-term mindset I think when you? Look at I think the affiliate marketers are really good at testing things but the the way they're driven is very based
Marketing School
Whats the Easiest Way to Scale an Offer to Cold Traffic?
"Called Dream House Dream Hose powers the web with fast websites and superior customer service brought to you by team of web experts or super committed to your success online. We've worked with them to a special offer just remarking school listeners all you have to do is go to dream host dot com slash marking school to learn more and get your website online today. Welcome to another episode of Marketing School, on I'm Eric Su and I'm Neil. Patel and today we're GonNa talk about what's the easiest way to scale an offer to cold traffic? It's all. START I. Russia goes because you've been doing cold traffic really heavily right now with your agency as agency accelerator. Yeah. It's yeah. We'll just call it that. So cool. Once you break down. That, you found to scare offer to cold traffic I think by the way, this offer is more so of a Info, product or coaching program type of thing. So just keep in mind that's what I'm talking about. When I say offer in the scenario, what I've learned is that look there's a lot of people that share numbers we've had SAM. Evans speaking our mastermind does over thirty six, million dollars a year or so there's a lot of great people out there but the problem. With that is these people have established program. So I think the first thing you need to think about when you are trying to scale cold offer is you start baby steps first, right? There's a camp in affiliate were that's as much. Advertising can get as much learnings. I think you're starting out you don't want to lose your shirt what you're trying to do I is you WanNa make sure that your offer make sense okay. So I'M GONNA give a couple of things here so Your offer makes sense. Don't think about putting together the entire program initially think about what the bare minimum you can do. Maybe what you can do is you can push people from facebook or Youtube or whatever what I recommend is focusing on one channel I o let's just say facebook and and push them to a squeeze page or landing page right? You can use a software like unbalanced and you make page drive them they're collect the email. Address have a good bride there. So for example, I might say, Hey, you know for us, we're teaching you how to build a client acquisition system. Right? There's a couple of secrets we have for you. Okay. Just enter your email once they enter their email address then they'll get a video to get a value video for me an inside the valley video right after it says, you can book a phone call that's all you need to do. Right Now what you're trying to do here, this is a higher offer keep in mind this we're talking a couple thousand dollars plus and we're trying to get them to a phone call, right keep it very simple. Keep the funnel don't make it complex right and so what you WanNa do from that point is you just take a couple of phone calls you ask people hey, what are the problems that you're facing right now? What are you looking? For and that will help you continue to refine your off people in the very beginning they think they need to have everything set where you're looking to do. You're looking to continue to innovate and learn on your offer, and then once you know what people's objections are as you're talking to them on the phone, you can refine your messaging on the advertising side right so everything cut a place to each other. So what you WanNa do then is. Once. You know the objections your copy is going to speak to people. So I like thinking about one guy in our our mastermind his name is Kong and here is a company called jump cut and he does really good with advertising. So he says look if you're doing video ads of any type or if you're ready any, add it all you have to hook them in the very beginning so. Look people reading the time. There's if you're running offer especially for a coaching program, you're competing with really good people right you wanNA, Hook people. I. Look at what other people are doing look at what other types of ads hook you and save a bunch of those ads and you're just keeping trying to drive home here. Right now, announcing a lot of different things is you are trying to learn as much as you can. Then you're trying to iterating because a lot of people they'll just copy like for example, you will look at Sam copy funnel, but they don't know that he spent thousands and thousands of dollars, hundreds of thousands if not millions of dollars iterating on his funnel iterating on his. Offer iterating on copy and continually creating new copy new front and offers to his landing page continue rate that way right. So what I'm saying is constantly a work in progress and if you WANNA, make it work, drive them to a simple funnel I, get him on phone calls ask questions to them. This applies for SAS as while you want to. Ask you know be to be asked a lot of questions that will guide higher advertising should look and then guess what it's easy because you're reading people's mind at that point. So know I gave a lot of stuff neil, the clarifying questions on that no I'm going to give you guys a simplest way to skill offer to cold traffic. Don't warm up. The cold traffic verse my methodology is you go educational based content. You send cold traffic to the educational base
Marketing School
Why Your Instagram Account Isn't Generating You Sales
"Committed to your success online. We've worked with them to a special offer just remarking school listeners. All you have to do is go to dream host dot com slash marking school to learn more and get your website online today. Welcome to another episode of Marketing School. I'm Eric. Su and I'm Neil Patel today. We're GONNA talk about why you're instagram account is in entering you any sale. So Neil, how many sales have you gone from INSTAGRAM's probably zero I'm trying to really recall I don't think I've made anything off of inscribe. So the first reason why usually don't generate sales as if you don't try to sell your Park Service, you won't generate any sales I don't ask people to buy from me, and if I did I would generate more sales. No Ma still you never ask you'll never receive and. That's one reason not just instagram. But why a lot of people don't generate sales the other thing too is they don't make their offers relevant to instagram audience like I mainly sell to BB companies. If all selling e commerce goods, it would be way easier to generate sales linked it on the flip side I've generated a ton of income sales from the. Target. Your offerings, maybe instagram isn't the right place is instagram at personal social networking. That's why I love it. I don't really use it to try to generate income from it, but you can. You just got to figure out what products service is right for your audience. Yeah. I think one woman to look at is Vanessa allow. So if you follow her on Instagram I, think it's La US Vanessa L A. U and you'll find that she sells this course called boss Graeme Academy and she integrates everything while everything goes back to that and it goes back to a program signing up for program so she. Sure, get sale sexy shares on her youtube channel as well. So similar to kneel get sales through linked in twitter has done really well for me. Facebook has actually done well for me as well. Youtube has actually done well for me too I'm assuming similar for you. Neil to me I'm like man on my instagram page I'm similar to Neil I, just like re purposing content and just teaching. But like the stuff they do when you look at their stories like these little millimeters, thirty stories, fifty stories today here's a new launch, right here's another lodge sign up for this. Here's a bunch of testimonials unlike. That's too exhausting for me. So I think it works is we aren't doing it because that's not exactly what we are pitching. Neil totally agree with you, and this is like look instagram isn't that hard to monetize. If you look at tight Lopez one of the best tragedies you just go live and then you push your audience to wherever you want and try to get them to buy products or services. So. The way I look at it is just tried the tactics that you already know that we're going live pushing your park services even impose your link url in your bio offering a special discount or promotion look at the proctor services that are appealing to the audience that you have. Make sure you're offering those. Constantly promote on a daily basis. Every time grant Cardona. Has a new fund. He
Marketing School
How to Schedule Your Time More Effectively
"Super committed to your success online. We've worked with them to a special offer just remarking school listeners. All you have to do is go to dream host dot com slash marking school to learn more and get your website online today. Welcome to another episode of Marketing School. I'm Eric Su and I'm Neil Patel and today we're GonNa talk about how to schedule your time more effectively. So I don't have tons of tips on this one. I know air probably does more than me but I'm GonNa give you the two tips that I do and then the rest is all eric. The first is I have assistant that helps me a law you can always hire. A virtual assistant, there's a lot of sites offer that, but that's one way. The other thing that I do is a checklist everything that needed accomplish during that day. Literally I have a checklist for each and every single day and I accomplish it. You don't go to sleep unless you convert your sick you better still combat ship before you go to see and you'll figure out how to get it done and then sometimes like. I want that extra time on. Monday to do x Y and Z, or want to take that vacation while if I had a checklist the next two weeks, which do because they start creating bands. Okay. If I want that vacation that time off I need to go and complete. Things. All those checklists of coming weeks. If we're GONNA, take that time off, and that's my way of just getting the most out of my time. The funny thing is even when you take the time off, you still have a new checklist. So we're. On vacation onboard. My wife loves sending places I and stuff like that, and I don't care for the sending places some psycho. Yeah you go on the beach and do what everyone and I'M GONNA. Go critic neutral rethink more work than. So similar I used to have a really long list as an early my career really long list of things I. Remember watching this video is like you know a lot of people have a lot of these TD's right STD's can mean different things but in this case is has shit to do so you don't WanNa do that 'cause the problem is if you do that, you don't have any priorities and so what I learned over the years this is very similar to kneel as well. I, have a checklist right in fact now have physical. A physical checklist. Now, where I write things usually I try to keep it to three main things i. get those things done like it's a good day. So that's up what I do and in front of me I, have my top goal for the year and I tried to center everything I do around those my checklist based on those. So I don't try to do all these other things because otherwise I'm like I really work on too many things and if I try to add all these, here's this other. Here's is like I'm always bringing. Neil are talking about these ideas all the time Oh what do you think about this? What do you think about this but that's too much. You have to be able to focus otherwise it gets crazy. So that's one piece I do definitely recommend in EA I actually use a service called belay solutions recommended by our mutual friend said I got this great year by the way most as don't work well with me I think difficult to work with but I remember that time we interviewed a all prisons. Amazing. You should hire them I'm like, no, thank you too expensive. Do you remember that? As like two years ago you're like I read this EA. They're awesome at. Yeah. Yeah. Yeah. I, was like one thank you. Two hundred grand super expensive and like no thank you. Don't, but it doesn't have to cost a lot of money to do the stuff that Eric and I are talking about even with the h you can get someone to help you out for like I. Kid you not like a few hundred bucks a month virtually. So there's couple services there's one called Shepherd support, shepherd, DOT com. So type in that and you can get they actually have a really. Good vetting process for Filipino, Vase and some people might complain about that. But there are some really good ones bolaise a little more expensive I think it goes up to forty or fifty bucks an hour but my ea comes military background. So she could take the heat when I bring the heat boom boom boom boom and she's like, yeah, give me more give me more. She gets stronger from it. Unlike, yes, exactly what I need. So you gotta think about your personality, they will help block time off for you. I think I still use my scheduling links. So you schedule once I don't know if you do this the old but I, think there's a season for things right there seasons where you try to keep your calendar completely empty and their seasons words like scheduled like crazy. So for me right? Now a Mondays, all my one on ones. All of I have themes, all ones, autism meetings those are Monday Tuesdays and Wednesdays are more free for Friday's like this. I have no meetings. The only meetings I do are what Neil like this fighters are all for strategic thinking time blocked out. So I can I have the space to think about things Neil how do you do you do know meetings right? Eddie meetings but not that many period like I just cut back on the meetings altogether and I realized like meetings are inefficient. Yeah. I just call I need something. Yeah. I'll be the first to say, yes, he does that the other thing too is instead of doing like forty five minute meetings thirty minute means cut it to fifteen minutes US county or whatever make default your fifteen minutes 'cause usually you'll find that you can fill that time quickly you drag it out to thirty and it's just like people start it's called
Marketing School
Why SEO is Still Our #1 Marketing Strategy in 2020
"Super committed to your success online. We've worked with them to a special offer just remarking school listeners. All you have to do is go to dream host dot com slash marking school to learn more and get your website online today. Welcome to another episode of Marketing School I'm Eric. Su and I'm Neil Patel and today we're GONNA. Talk about why Seo is still our number one marketing strategy in two thousand twenty. So meal how long have you been doing Seo for? Too Long I don't even know how long maybe sixteen to eighteen years somewhere around that range of guessing sixteen to eighteen years. Okay. So for me, it's probably coming up on ten years or so. So I'll answer question afterwards wide you still like Seo wise it still your number one strategy although s does take effort cost more than it used to write you could get rankings with very little effort or very little human capital. So in essence you're still spending money because it's time. In the long run, it's still one of the cheapest tropics that I found. It's consistent and whether you have a good month that business or badminton business, you afford keep getting that traffic see like when things like Kobe hit a lot of people had a turn paid ads because even though as we're making money. Just if not everyone's buying or things go wrong you gotta save cash wherever you can. Seo You don't have to turn it off. You can pause your campaigns, but you're still getting that traffic and that's a beautiful part. I think the reason why it's still mine number one marketing strategy is because I think in the early days of my career I wanted the newest tactics I wanted to move very quickly. Go go go and then I realized that what I'm really good at is the long term stuff I I realized that when you have a long term outlook on things you look at Warren Buffett is just they like to buy and hold things typically you're not buying stock to sell. So the way I look at s Yo single rains a good example of this when I first. Came into the company, we're getting like two to three thousand visits month. Now we're we're getting decent traffic upwards of about three, hundred thousand or so Neil. Neil gets couple million, right but I think the point I'm trying to make it compounds and it is the gift that keeps on giving yes. You have to continue to feed the beast, but it's cost efficient, and once you have that foundation that bedrock you can start to build out the other channels but you build around that. So I. Just look at it as business investment not so much as just a marketing strategy. Look at the end of the day, as long as you can end up. Providing a ton of value, you'll get the traffic and when times are tough, you can pause things. Things is. You still have your Seo if you don't have as many people working on or you're not producing as much contact, you'll still get the traffic again I don't know any other channel that's like a social media's quick bursts Seo. You can sustain it. You don't get that quick bursts at the beginning, but long instead he really or slow. Really does win the race in paid. You spend, you get the trap you saw up spending, you get less traffic or pretty much no traffic when it comes to paid net paid convert better but you gotta keep paying for it and I don't know of any other topics out there other than SEO that keeps producing constant quality traffic that drive conversions, and it has the highest Roi from anything else that I've ever passed it. I think some of the. Smartest entrepreneurs I know I speak for you to kneel. It's they understand not only just business, but they understand as he even if you get a cursory understanding of SEO, you have an unfair advantage I think they said Microsoft said as is GonNa. Be One of the top skills if not be top skills in demand in the next ten years or so search will always be there as long as people are looking for things search will be there S. You will always be there and so the other thing with Seo is think about it this way, there's an arbitrage opportunity with. So once you start to build up a good domain authority, you can use a draft you can use sem rush whatever uber suggests you. You have a certain score. Your site is seen as an authority and there's other sites out there were previously they might have been like might have just sold education products and now they've become. Affiliate blogs right and you start to rain for whatever in that Niche whatever you publish tends to rake, and so you have an opportunity to
Marketing School
How to 10x Conversions on Your Order Form
"Super committed to your success online. We've worked with them to a special offer just remarking school listeners. All you have to do is go to dream host dot com slash marking school to learn more and get your website online today. Welcome to another episode of Marketing School. I'm Eric Su and I'm Neil Patel and today or go to talk about how to ten x conversions on your order form. So what do we mean by order for him first and foremost Neil order form sting bite your checkout process whether you're selling ecommerce products or even assassin description it doesn't matter what you're selling your order form isn't where someone Azam's their car or picks a plan if you're in software it's more. So they're on the page where they're putting in their credit card details that paid they're clicking charge me or start my free trial or that page when they're cooking on complete order a complete checkout whatever it may be that's. What we mean by order form. So the first recommendation I have for you, I had a guy on the podcast last week. His name is guy has is his guy. He runs a company called Intel Mayes and he was just telling me across his platform, their personalization platform. They do a lot more than that but overall forty, six percent lift in conversions and what they do. For example, let's say you're trying to buy a dress and Yulon order form. So for example, let's Neil. Nine both women. All right. Maybe I'm Chinese and they think I like red dresses or whatever I just making things up right now but the keeping this at your persona and they'll be like, hey, that. Just looks really good on you or maybe that just looks beautiful on your right little language like that I'm making it super simple right now but they can hyper optimized for each person. The key takeaway here's you need US televised. That's an extreme example where if you have a lot of money you spend on that but if you're able to personalise on the order form, you are able to lift conversions even a little bit. I'm just giving an extreme example and then the other thing you can do all the little small tweaks from testimonials to having logos to testing the copy like start my free trial or anything benefit based like if I sell a premium version uber suggests. I. May End up trying out call to actions I get started or more. So related to the product like grow my traffic or boost my rankings, things like that. So little tweaks what you'll end up finding as they can really drastically make a big difference in your conversions if you add them up and those on the free trial badges, money back guarantee badges if you add a lot of them up and you can check out just look at the big companies that have checkout pages or order forms look at some of the things that they include you get ideas from there. You can also get a lot of ideas from conversion accelerate the excel dot com as well as conversion rate experts. And one other thing you can do, you can use a tool like often monster you can put an exit pop up on the order form page. So if they're about to abandoned while you might as well try to pick that abandoned up because they're about to leave. So simple enough to do one key thing is I think with a lot of pages you start to see a lot of bloat on one sites 'cause you're listening. To this podcast, we're always talking about new tools and a lot of these tools require you to add pixels of the site but that bogs down you want to make sure your checkout page is not bogging people down as if it's really slow as bad experience for people, they are gonNA leave just because you have all the bells and whistles it's good for you but not necessarily good for conversions at the end of the day. And look at your competitor is the ones that are also begging that'll give ideas of what's working for them on their order foams. Well, yeah. Just to go a little deeper on the conversion xl recommendation for Neil. So they actually have a lot of examples of order
Marketing School
Whats Working Right Now with YouTube SEO
"Super committed to your success online. We've worked with them to a special offer just remarking school listeners. All you have to do is go to dream host dot com slash marking school to learn more and get your website online today. Welcome to another episode of Marketing School I'm Eric Su and I'm Neil Patel and today we are going to talk about what is working right now with Youtube. Seo. So just F- I just reminded for everyone youtube is still the second largest search engine in the world. Again, it's owned by Google. So Neil, what is working right now 'cause with Youtube you've got what about seven hundred thousand subscribers right now. The biggest thing that I found that works with Youtube. Seo like everyone talks about the key words you need to put the keywords in your title you need have attractive thumbnails for CTR's, and that's all the stuff that everyone's doing. It's just like traditional Seo right you know this better than anyone else everyone can modify their Meta tags everyone can create content that's ten minutes long or everyone can write two, thousand, four blog posts but the big trick that I found that really boost your ranking see youtube opposite attritional Google. Seo which traditional Google, CIO, slow, and steady wins the race in Youtube, Seo whoever does really well in the first twenty, four hours of the video being released tends to win the race and you can get your rank is literally the day you pop up the video doesn't have to take months even for competitive terms, it literally be days. The real question is, how hard can you push the video in the first twenty four hours and what I mean by that is, can you do email blasts, push notification blasts and? FACEBOOK MESSENGER blasts, text blasts, anything. You can't get views in the first twenty, four hours. If you get a lot of traction in those views watched the video, they watch other videos on Youtube Bay comment because they liked the video will find is the video starts ranking really high. Yeah. If you think about it I, mean these social media tools are all created by human beings. Right. How do these algorithms work? If you think about Lincoln if I post something Lincoln or someone's share something with me, they're always sharing with. The bunch of people want a bunch of people to like it. They want a bunch of your comment. They want a ton of engagement initially, right? That's what these algorithms looking for. They're looking for the initial rush. So you're lucky enough you're fortunate enough to have audiences across the MLS. If you have push notifications to Neil's point earlier, that's good for you. Now here's the flipside tonight. Love you might be saying, well, what have we don't have an audience while I just spoke to a guy yesterday new you should definitely check. Out This podcast I think you would enjoy it. My spoke to a guy named George Gammon very successful entrepreneur was doing like twenty four million bucks a year in the retired bought of a bunch of real estate and now moved Medellin Colombia. Now in St Bart's but points this he does a really good job of teaching macroeconomics and Learning Economics in college all I did was I went to distinct called the ECON- tutor and he just gave the answers and we all copy the answers and we went into class and We all got a beep is hilarious. My point is I didn't understand much about economics, and then now I'm realizing the current climate, you have to have a really strong understanding of macroeconomic. So this guy went, he's youtube channel. This guy's audience at all from two hundred subscribers is at one, hundred, sixty, five, thousand subscribers now he did it all organically why is he so successful? It's because his level of content nobody's doing anything like that right now nobody's breaking down macroeconomic and making it super simple. It's always like three. Simple steps, right. That's what he does is topics are really good. It's not like he has amazing headlines All the time, and then I found out from yesterday he's like, yeah, I spent about twelve hours on each food. I'm not saying you need to spend twelve hours on each video but the level of your content if you can touch upon things that are hot and explained in a simple way, it becomes very easy to share I learned of him to Robert Q sake the guy that wrote rich Dad Poor Dad. and. Boom Robert Gates money channel boom thirty five thousand subscribers instantly, right. So point is if you don't have an audience, yes, you might have to slog it out a little bit what look this guy went from two hundred to one
Marketing School
5 Reasons Why Your YouTube Ads Arent Converting
"Committed to your success online. We've worked with them to a special offer just remarking school listeners. All you have to do is go to dream host dot com slash marking school to learn more and get your website online today. Welcome to another episode of Marketing School. I'm Eric Zoo and I'm Neil Patel and today we're GonNa talk about five reasons why your youtube ads are not converting. So I guess I can start I but we should talk about the potential of Youtube ads i. a lot of people are using facebook right now and in my mind facebook ads are simpler to get started youtube ads are harder to get started but they are in essence more scalable because you could turn it off and on. And you can jack up the budget quickly facebook you can't just say I, WanNa ten X, my budget the next day. So Youtube has a lot of potential. It is the second largest search engine in the world. The first thing I'll say is when people are making their youtube ads, they're not thinking about their hook. So the hook is to pattern interrupt. Imagine someone's trying to watch a video right now but if you get interrupt them and stop them from what they're doing, you've got. something. Great. Right. So you've gotta constantly think about how can you create a great hook and will stop them and then you can jump into whatever it is that you're offering and then get them to click and take the next action. So the hook is the first thing I'll say the other thing to keep in mind when you're running youtube ads and this is a really easy way to get out to convert better most people look at cold chopping and trying to drive him through. Wanting to attest how is remark, your traffic everyone who visits checkout page by page but doesn't by Schulman video of what it's like to be a customer use the opposite pitch. If you're pitching your website was logical use emotional pitch in the video emotional on your website use a logical pitch within the video you're doing the opposite and in general, you'll see a lot of sales from that out of all the ad types that I've tested on Youtube that tends to produce the most Roi. All right number three is kind of similar to what else saying with the hook. That's not just because you create one good hook it might go away in two weeks. Three weeks you have to keep going on the hooks. So you have to keep experimenting if you open facebook Ad Library and on talking about facebook right now. But if you look what we're also Brunson's doing or you can use a tool like beat to see how people are running on Google display or youtube, you can actually see he's cranking out so much new creative all the time. The creative is huge so just because you're done. With one, you have to continue to have a process to experiment more otherwise people get blindness to get sick of your ads quickly, and you have to constantly innovate on that the greatest most important thing, and obviously we're taught to Badger No. So keep experimenting with crafts and then number four on my an. If you'RE GONNA running youtube ads, you'll also find a lot of industries you won't be able to run ads to what I would recommend doing is collect emails from Youtube. It's a really effective approach. I'm not talking about the Webinar stuff I'm talking about straight up, you can collect emails within your youtube. It's high converting, and then from there, you can sell them over email or webinars. All right. Last one from my side is check out the book breakthrough advertising. You can actually buy it for about one hundred, twenty, five dollars online right now someone has the rights to that I was talking to Craig clements the other day and he was like, yeah, some about. The rights that so get that book breakthrough advertising. There's a framework within that book. When you think about the customer journey, there are five things that happen people are unaware initially, and then they become problem aware and then they become aware of your solution and then they become aware of the deal you house. So Unaware Promo where solution where your solution aware and. Then the deal and we actually got this from a digital marketer use that
Marketing School
Why You Shouldn't Create Content Daily (Unless It Meets This)
"Committed to your success online. We've worked with them to a special offer just remarking school listeners. All you have to do is go to dream host dot com slash marking school to learn more and get your website online today. Welcome to another episode of Marketing School I'm Eric Su and I'm Neil Patel and today we're GonNa talk about why you should not create content daily unless it meets this. What is this? So the big thing that most people don't know about content is all the algorithms froth social media like. To instagram. It actually hurts you to create content that people don't like because if you keep pushing content into your feeds that no one is engaging with, it tells these platforms at your content. Sucks. Your father's don't like it. So then when you push out more content, even if it's good the likelihood of them, seeing it as slim to none because of algorithms are to not her stuff to them 'cause they've already told him that they're not interested and the same goes with Seo. A TON OF MEDIOCRE CONTENT Than Google is not gonNA, WanNa, rank it because there's so many blogs out over a billion they might as well ranked the stuff people wanna read. On your end unless you can produce high quality content, don't push it on a daily basis focus on the quality over quantity. Yeah I think directionally I I agree with that. I think what I found interesting recently looking at I think it was Gary v that said this Gary cranks out a ton of content I. think there's different. Comparisons I think when you look at a a long form blog like back link. Oh, for example, that's like quality. You've got to be very deliberate with it. There's a lot of data that goes into it long form again and takes probably weeks or even months to pump out a really great piece. When I think about social media, this assumes that you've established a foothold of decent quality content with one channel I. Then you're starting to expand I think you can start to think about expanding more because I think about social media, you don't necessarily need to have the highest caliber of context feeds are just going all the time. So you're better off throwing more at bats and seeing what sticks and that's kind of the Gary v model he he's actually mentioned that you go for decent quality high output, and again, if you're like a back link, super high quality, super well-researched, you spend more time you're more deliberate. there. So I think it just depends on what you're doing. Exactly. So I think again what I think about US repurposing, for example, this recording that we're doing right now we're we're live right now these videos are gonna be chopped up with throw onto repurpose house we use repurpose house dot io, and then there'd be decent chunks right decent quality, and then they're gonNA find a timestamps interesting hours it throw them up on on instagram or TV or youtube or twitter whatever probably not twitch what Tiktok for example and sometimes like the ones that I don't expect to take off off. So you never really know. One, the keep in mind I. Think Eric are premature saying the same thing just in different ways. If you write a really long blog plus a back link or even sometimes do Neil. PATEL DOT COM there's still no guarantee that I succeed is still as a hit or miss approach even content marketing with social media if you spend a lot of time on a video. It doesn't mean it's GonNa necessarily do well or image or anything like that. So in general when you're doing content. You WanNa, end up, putting premium content that you genuine think people will like when I say, `do put out crap content every day some people just want to. Take a random pitcher being like this looks cool. Here's a cloud. Right? If you're content has no purpose, you're not gonNA get much engagement. Don't put it out see with Gary v Yes he's putting out a ton of content, but overall, the quality is good and what I mean quality I'm not talking about use a professional it could just be his phone. When I mean the quality is good in which He's helping people he's providing value with his content. If you listen to something, it may motivate you it may inspire you. It may teach you something new same with air content. So if you have purpose behind it, the general rule of thumb is as can be valuable to someone whether you created in one minute or you spent a month and whether you spend one minute on something or a month, they're still no guarantee of success and that's why a lot of us do crank out a lot of content including me and Eric but
Marketing School
Why You Should Diversify Your Revenue
"Super committed to your success online. We've worked with them to a special offer just remarking school listeners. All you have to do is go to dream host dot com slash marking school to learn more and get your website online today. Welcome to another episode of Marketing School I'm Eric Su and I'm Neil Patel and today we are going to talk about why you should diversify your revenue. So let's think about this the when you first started your first business acs right or when you started selling CD's how did you think about your different revenue sources and when did you think about diversify? Let's start there. I didn't think of different revenue sources at that young of an age. But what I realize is just having all your revenue coming from one thing especially when it seasonal or could go up or down or you may have one or two hours whatever the reason may be is your income can get hit really quickly, and for that reason, you should diversify your revenue stream and even if you're an agency like. Mine or Eric's make Eric you have agency what services do you provide? Let's say paid media there's SEO conversion optimization etcetera. And do you have clients who pay you for all of those services though it's diversified? So yeah, there's a chunk that goes let's say fifty sixty percent goes to pay maybe another twenty percent thirty percent goes Seo and the rest is miscellaneous. Exactly. So even in your business, you can have multiple revenue streams like if you're legalzoom, you can charge people for setting up their corporation. You could also charge them for renewing their corporation. You could also charge them for adjusting the corporation or dissolving any corporation. You can also charge them for getting your website up because once you set up your company domain name a website, there's many different revenue opportunities, and that's how you should think about your business once you start generating some income, I do think would choose to hear your thoughts on this. Eric. But I don't think you should versa your revenue stream. If you're making very little to no money, you just need to get going with something. Yeah a mutual friend of ours Andrew Wilkinson runs tiny capital. Now, he actually started with an agency Meta lab and we talked about this on the leveling podcast a couple of weeks ago and I liked the way he breaks down. If you think about it, the agency is a great business or let's drop shipping type business are great launch pad or starter businesses to go with, and once you get it going, then you should think about diversifying. So when I get it, going you feeling pretty good. Maybe you're generating a healthy lifestyle for yourself. Maybe you're taking home a hundred or two, hundred, thousand a year where he can cover your expenses then. You should think about diversifying because the other thing I'm recalling right now is I think about my friends in the restaurant business and some of them right now I see them complaining on social media and they're not able to do anything right now and even if they make adjustments, they put all their eggs that one and I think it's really important once you get one thing working you take care of your own expenses. You start to think about other revenue sources. So when something like this happens were talking about the economy right now you feel insulated and you can be patient with the way you make decisions because if things start to like shit hits the fan on one thing, you're going to impact the entire time and you can't make sound decisions. Totally agree. So look right now whatever you're doing you know start thinking about ways. You can diversify your revenue stream and when you think about diversifying your revenue stream, would I want you to do is think about other very similar light items in which what can your existing customers or current customers also buy from you versus what new customers yet attracted by something new you ideally want stuff they are existing customer base can buy because that allows you to grow faster. Yeah. The final thing I'll add is Look one step at a time I think it's too easy to compare yourselves to the billionaires or you know the Decca millionaires out there and it's just look at your journey. It's one step at a time with again. Once you get yourself taking care of, then you can start to think about other revenue sources don't try to do too many things at once neal's guilty of that I've been guilty of that. Sometimes, we're still guilty of that but you know control what you can control, take it one step at a time and I'm not saying be lazy be short term. Have Urgency but long-term just