18 Burst results for "Loren Wiseman"

"loren wiseman" Discussed on Delaware Blogger Podcast

Delaware Blogger Podcast

05:24 min | 2 weeks ago

"loren wiseman" Discussed on Delaware Blogger Podcast

"The better chance you have of being seen and then heard that was a quote by author loren wiseman and today's episode of the delaware blogger podcast. We're gonna talk about search engine optimization for podcasters that's right s. e. uh-huh and as a blogger you know i write for dell blogger dot com. Seo was always top of mind when it comes to having your blog found especially since there are over six hundred million blogs in the world now podcasting not so much. It's about fourteen twenty eight. I think that's the latest statistic one thousand four hundred twenty eight times less competitive than blogging. But that doesn't mean that you shouldn't be concerned about your seo. Because podcasts are now being searched and shown by google. That's right in may twenty nineteen google announced it started showing podcast directly in its search engine results so before i give you a few tips on how to increase your seo. Let's talk about what it is. Seo were search engine. Optimization is how you're found on the internet or the on the world wide web and there are a few things that you need to do in order to be found on the first page of google. You wanna show up on the first page. Not the second the third fifth or the tenth. And don't be fooled when you see your blog your podcast pop up on the first page of your google search because you know what. You're probably searched yourself a few times already and those cookies. All those traces are still there from previous searches. So if you are googling yourself with you should at least once a month when you google your podcasts or your blog whether it's delaware blogger podcasts or dell blog a blow. It's going to pop up because it's already in your cookies but you want your podcast to show up in other people's searches as well so there's a few things that you need to do. In order to rank higher in your followers feeds. You wanna get you know that engagement positive engagement quality engagement so people are sharing your content. You wanna.

loren wiseman google delaware dell Seo
"loren wiseman" Discussed on Wait What Really OK with Loren Weisman

Wait What Really OK with Loren Weisman

06:49 min | 2 months ago

"loren wiseman" Discussed on Wait What Really OK with Loren Weisman

"This is authenticity and to me. So many myths that. It's it's i'm going to use the word authentic. But where does it come from the curia security creations from you have been in you for an since you were a small child. And now in the culmination of all of your experiences. All of the different mediums from dance to crochet to writing to storytelling to drawing to the relationships. You have your now coming to this. This launch of sorts. It's more than just launching a book or a bear or or a drawing or the art of postcards all the other subsidiary aspects but to allow this flash of like you said it's it's a nourishment that is patiently effectively strategically coming together and to me. It's absolutely beautiful. And i love being a part of this with you. And i know doug and all officially group. It's it's something that that is coming together so honestly in a time where in would love in a time when so many people are using fear or the moment trying to put something else to sell for the week. You know i appreciate that you know. It's funny because when women among mom got sick she She wrote to me She wrote a note on her notepad. She was upset with me for crying. very feisty. Woman like myself and She she wrote me a note saying negativity is not good and When i smoke at her Her improper you'll g. Because i realized i was allowed to speak and i opened up with saying my mom told me positive and i. It was kind of a joke a tongue in cheek. My mom because i'm so much like her. I was kinda my way of poking but at the same time you know i see it as i also see it as a promise and you know his. Oh here but i. I hope it's okay that i had mentioned about my favorite saint of all time. Misting theresa little flower and she became thanks. She was positive every effort to smile. Me posited every day and is a lot more difficult to be positive. It's lot more difficult to be smile. to smile rate and it is to be negative or to go in your corner and cry. And but there were words was smiley in the Be positive being. Positive are so much greater. If you're able if when you're able to experience them and realize the benefits and when i think of these books and i think these creatures and the other things that are being developed create along with it like that really does fuel a on fuels me able to set that example. It feels me to be able to grow into a better person because of it. And i'm i'm grateful. I'm grateful that i was able to make that decision ungrateful that i'm still striving to make that decision and yet at som- it's kind of like one of the roots to of it coming from an honest place because i do want it to be help others in whatever way and i can I never went to dictate how it should help. I feel like people should be able to make that choice themselves but to me if every time i see child smile holding and as raw are holding a lovey or or bella. Whoever it is it's it's well worth it like. That's really like the biggest. The biggest full circle reaction you could ever get. Is that child be excited and and gravitating towards it really on. It's really amazing. It is amazing. And i look. There's a there's a quote that you have about saying you know looking forward to sharing this journey with you for the path is so much more fun with friends christina. Lucy it's her. Curiously curated tales are fifteen bucks in series and late fall early winter quality. Mom time grandma's recipe memory to last. We'll be book number one. You find out more about christina christine. Lucy teddybears dot com. She will also be showing through some of the links there and social media images of beller of ezra and many of these characters that are brought to life buyer hand. These drawings will be a part of the manuscript. It'll a part of the books of these. Drawings will also be within themselves that will be available and there's a an array of many other things so to join her and have that much more fun with friends. This isn't a journey to a book release or journey to a bear being built or a journey for an entrepreneur. This is a journey where the woman that is reflecting all the things that have happened. Inner life almost things that she's done in her life coming to a new combination and a new delivery. That will have that. You know primary impact on children but this impact to me to fsg as a whole. We see impacting many creatives across the globe for seeing that inside a patient's inside a perseverance also humility strategy. And vetting. that thing. That is so close to you that he is your own child. That is something that you are growing building berthing and putting out there that when it's protected when it can bear the weight it can get the support. It won't be stolen. It has the best chance of a successful launch and launch isn't necessarily a dollar number but just to let that out let that be free and give it to the world christina. Thanks for being with me today. We'll have a lot more from you very soon. yes. I hope you have a great day too. Thank you so much for having me. This is loren. Wiseman this is wait. What really okay. It's a brand messaging podcast and we're talking about kids books. It was a direction. I always wanted to go. And it's a better direction to go it. Being behind the author artist and the woman christina the is episode one of season nine number one. Thirty four if you'd like any more information on christine as i mentioned before christina lucia teddy bears dot com. If you'd like any more information on loren wiseman dot com will leave it. There was some.

christina christine Lucy teddybears doug christina beller Lucy Wiseman loren christina lucia teddy christine loren wiseman
"loren wiseman" Discussed on Wait What Really OK with Loren Weisman

Wait What Really OK with Loren Weisman

01:58 min | 7 months ago

"loren wiseman" Discussed on Wait What Really OK with Loren Weisman

"Being about stuff that way. Why this is loren wiseman this is the brand messaging podcast. Wait what really okay and in this episode. I'm asking and getting answers from tim. Daniels on the question is p. m. f. objectively proven or a subjective pseudoscience. Many things that we hear inside of health it can go from the vitamins to the supplements to the food that we eat two different massages to electricity to water to everywhere in between i mean the array of of merchandise and these medical breakthroughs have been just incredibly abundant in.

loren wiseman tim. Daniels two different massages
"loren wiseman" Discussed on Wait What Really OK with Loren Weisman

Wait What Really OK with Loren Weisman

05:57 min | 8 months ago

"loren wiseman" Discussed on Wait What Really OK with Loren Weisman

"This is when this is the brand messaging podcast. Wait what really okay today. I'm here with todd. Peter levin he happens to not be a serial killer. Actually we can make it four words. It could be a doctor. Todd peter levin Like would you like fava beans with that. Now we're now we're really going. Its silence of the. Todd's thing in all seriousness. Though because we we are going to start joking. Not todd for a while. I didn't talk to him for a while. But dr todd. Peter levin is here with me today again. This is loren wise and the title of today's episode is exploring in engaging autism with dr todd. Peter levin todd tatas is. We're not doing this. Dr stuff are we know. Please don't please call todd. Thank thanks so much for having me. No i go by todd all over the place professionally and personally so i appreciate that. That's cool and it's a little bit more laid back okay. So we met. Let's just breaking the ice or breaking back the history here. We met nine thousand nine hundred eighty five correct. That can't camp frank a day in west. Brookfield massachusetts in a yeah. It was. That was the summer that we both turned. Eleven that we're both i. Would i remember it myself. Because i can't speak for you. Awkward lanky looking for socialization may be interested in girls and Stumbling miserably over ourselves but a great place to do that. I thought you know camping canoeing. Linda cabin it was awesome. I look back. And i found one of those photos that my wife saw it was like bothers is really short shorts. Unlike not only was it. An awkward timing was nineteen eighty five. Yeah and don't forget. Don't forget the tall socks socks pulled up to your knees with stripes. You know along the top part of it. That was a big move for me. Absolutely now i before we dig into him and and he's here for autism. He is a doctor. We're going to talk about the otherness. Podcast his podcast. It's in the process of production. But were you there and this is not a rumor. A boat blew up one summer. I was there when it happened. I didn't see it but lightning struck the lake and struck the boat and there was an explosion. Was that we in the same camp that year was that a year before a year later. Do you remember that it might know because that is definitely something i remember and my because you were there a few summers before me. And then i what happened was are overlapping. Ear was the first year. I was there in the last year. You were there. So there wasn't a boat explosion but was something almost as exciting. The you know the the fireworks on the fourth of july someone you know had a roman candle you know the the the basically the two that shoots balls at out and nailed someone in the face. Where the counselors. And i have no idea. Yeah that was. That was the excitement of eighty five. I think maybe was. I don't know if it was summer. But that was the most explosive in terms of flames. And and that sort of thing. I do remember. I hadn't picked up the drums at that point but there was a cabin. I think two or one up from ours and it was a guy with the way i remember. It was a white drum set and a whole bunch of us were inside and he was drumming. And i don't know again a month necessarily gonna say it was camp david. I remember just being in awe of this. This guy in this drum said and loud and rock and roll and i don't know maybe it was that summer camp and start for me. Yeah no i do remember it. It was yeah two cabins down. I guess it was empty and the guy had a drum set and he reminded me of sort of every eighties rocker. You would have any developing eighties rocker. I remember long blonde hair. You know terminator sunglasses. Some sort of cutoff t shirt. And he's a good guy too. So yeah i remember standing watching him and or hearing from like you know two hundred yards away or more because it was loud of course so and here's a little bit more of the irony. I'm always the one in most of my podcasts. When i talk to people about podcast say you know what dig in. Don't go into crazy stories too often. Don't talk about things that people can't necessarily relate to you. But i rarely have guests much less guests that i haven't really seen and the better part of thirty five years so i'm breaking my own rule here but the leading a little bit forward here we you added me on facebook and i guess i just accepted and didn't even put two and two together a little back before we connected in the fall right so that was going back a few years. I remember the name loren wiseman and you know as as we caught up you sort of picked up. I do remember quite a few things over the years. So i remembered hearing the name. See well reading the name seeing the photo in. Of course i wasn't gonna put two and two together and say that was definitely the kid i went to camp with but i said hey in the spirit of connectedness let's do it and then what transpired from there was reading about your work in authentic messaging brand messaging and sort of putting important things out there in ways that are about the about the authenticity authority. Not about kind of gone with the fads and stuff too. So that moment. are those your post. Plus my transition in life from where i was living in rhode island to cenex were important. Wants to and as podcast idea came to me with a group of friends from college a few months earlier i reached out and the results were

today Peter levin nine thousand todd one both Todd peter levin Eleven nineteen eighty five loren Todd nine hundred eighty five dr four words frank Linda cabin Brookfield massachusetts one summer day
Exploring And engaging autism With Doctor Todd Peter Levine.

Wait What Really OK with Loren Weisman

05:57 min | 8 months ago

Exploring And engaging autism With Doctor Todd Peter Levine.

"This is when this is the brand messaging podcast. Wait what really okay today. I'm here with todd. Peter levin he happens to not be a serial killer. Actually we can make it four words. It could be a doctor. Todd peter levin Like would you like fava beans with that. Now we're now we're really going. Its silence of the. Todd's thing in all seriousness. Though because we we are going to start joking. Not todd for a while. I didn't talk to him for a while. But dr todd. Peter levin is here with me today again. This is loren wise and the title of today's episode is exploring in engaging autism with dr todd. Peter levin todd tatas is. We're not doing this. Dr stuff are we know. Please don't please call todd. Thank thanks so much for having me. No i go by todd all over the place professionally and personally so i appreciate that. That's cool and it's a little bit more laid back okay. So we met. Let's just breaking the ice or breaking back the history here. We met nine thousand nine hundred eighty five correct. That can't camp frank a day in west. Brookfield massachusetts in a yeah. It was. That was the summer that we both turned. Eleven that we're both i. Would i remember it myself. Because i can't speak for you. Awkward lanky looking for socialization may be interested in girls and Stumbling miserably over ourselves but a great place to do that. I thought you know camping canoeing. Linda cabin it was awesome. I look back. And i found one of those photos that my wife saw it was like bothers is really short shorts. Unlike not only was it. An awkward timing was nineteen eighty five. Yeah and don't forget. Don't forget the tall socks socks pulled up to your knees with stripes. You know along the top part of it. That was a big move for me. Absolutely now i before we dig into him and and he's here for autism. He is a doctor. We're going to talk about the otherness. Podcast his podcast. It's in the process of production. But were you there and this is not a rumor. A boat blew up one summer. I was there when it happened. I didn't see it but lightning struck the lake and struck the boat and there was an explosion. Was that we in the same camp that year was that a year before a year later. Do you remember that it might know because that is definitely something i remember and my because you were there a few summers before me. And then i what happened was are overlapping. Ear was the first year. I was there in the last year. You were there. So there wasn't a boat explosion but was something almost as exciting. The you know the the fireworks on the fourth of july someone you know had a roman candle you know the the the basically the two that shoots balls at out and nailed someone in the face. Where the counselors. And i have no idea. Yeah that was. That was the excitement of eighty five. I think maybe was. I don't know if it was summer. But that was the most explosive in terms of flames. And and that sort of thing. I do remember. I hadn't picked up the drums at that point but there was a cabin. I think two or one up from ours and it was a guy with the way i remember. It was a white drum set and a whole bunch of us were inside and he was drumming. And i don't know again a month necessarily gonna say it was camp david. I remember just being in awe of this. This guy in this drum said and loud and rock and roll and i don't know maybe it was that summer camp and start for me. Yeah no i do remember it. It was yeah two cabins down. I guess it was empty and the guy had a drum set and he reminded me of sort of every eighties rocker. You would have any developing eighties rocker. I remember long blonde hair. You know terminator sunglasses. Some sort of cutoff t shirt. And he's a good guy too. So yeah i remember standing watching him and or hearing from like you know two hundred yards away or more because it was loud of course so and here's a little bit more of the irony. I'm always the one in most of my podcasts. When i talk to people about podcast say you know what dig in. Don't go into crazy stories too often. Don't talk about things that people can't necessarily relate to you. But i rarely have guests much less guests that i haven't really seen and the better part of thirty five years so i'm breaking my own rule here but the leading a little bit forward here we you added me on facebook and i guess i just accepted and didn't even put two and two together a little back before we connected in the fall right so that was going back a few years. I remember the name loren wiseman and you know as as we caught up you sort of picked up. I do remember quite a few things over the years. So i remembered hearing the name. See well reading the name seeing the photo in. Of course i wasn't gonna put two and two together and say that was definitely the kid i went to camp with but i said hey in the spirit of connectedness let's do it and then what transpired from there was reading about your work in authentic messaging brand messaging and sort of putting important things out there in ways that are about the about the authenticity authority. Not about kind of gone with the fads and stuff too. So that moment. are those your post. Plus my transition in life from where i was living in rhode island to cenex were important. Wants to and as podcast idea came to me with a group of friends from college a few months earlier i reached out and the results were

Peter Levin Dr Todd Todd Todd Peter Levin Loren Wise Todd Tatas Linda Cabin Autism Brookfield Massachusetts Frank Loren Wiseman David Facebook Rhode Island
"loren wiseman" Discussed on Wait What Really OK with Loren Weisman

Wait What Really OK with Loren Weisman

08:18 min | 9 months ago

"loren wiseman" Discussed on Wait What Really OK with Loren Weisman

"These faces don't want it shoved in their face. Flip the switch that marketing that investment that advertising going toward a group of people. That really has organically authentically been tested or asked or requested and at the same time respected for their opinion. It may be a more gentle engagement in. I think this is a two way thing. I think there's an aspect of this organized aggregate or of authentic opinion being just as great as it respects the individual the consumer but what a wonderful tool for companies for products for services that want to take the step to choose authenticity to choose integrity and to not try to hide something to put it in a certain direction that the end may end up sending them in the wrong direction to the wrong audience. I believe aspects of the popularity. Carter gonna die out to a certain extent. I believe that we're coming into a time. That people are starting to see through the hype this past year from the quarantines to all of that some of the light shows the laser the smoke the stuff on stage what people were able to do some of. That's been revealed unmask just for what it isn't for the lack of truth. And i believe from music to the arts to books to products services the authentic message and an understanding of the authority of data. That comes from an authentic opinion. Could be everything. Be the nourishment of these companies in the respect to the people that are sharing to get that message. I know i've said the word. Authenticity are out to get dozen times if not more okay more but in this. Haven't you ever had that moment where you were looking up and you just. You went through that amazon review and then you finally realize wow. Here's one negative review. A couple of threes fours and then it say onslaught of fives because oftentimes those were purchased. When you see certain people and they say oh. I'm so humbled to win this award. That i nominated myself for by paying for it or so humbled to have this bestseller on amazon. That they lied about because they purchased a position. And even in that they receive this bestseller tag. But it's a lie. It's false better so for people to get a chance to read and yes okay. Certain products are going to have to be given away. And maybe you might have to give a couple more away because he can't just go to the small little audience to fake it anymore. Twenty twenty one. Let's be real. Let's differentiate and show the authenticity of marketing. Let's step away from these hype. People that are saying how important is to have that script to have that format. You've gotta push these people they gotta know like and trust you. I'm tired of no i trust. I don't need to like the person that selling me. A certain item. I don't need to trust them. I need to know what that product is. I need to be able to know some of the vetting on that product. I need to know some of the authentic opinions on that product. The experience is on that product. And from there. I can choose off of that data to make the best decision. You could be the you'd be the coolest guy in the world coolest girl in the world. I don't really care about liking. A lot of people are starting to step away from that. it's coming to a place of authenticity. it's coming to a place of integrity and were hungry for it. I believe were hungry for it. I believe we deserve it. I believe that we're at a time where it's not about spotlighting someone for popularity but more so spotlighting a person a book a song a record a vehicle. Whatever else you can think of a restaurant a product a project a service because it's true too hard and it's not someone that just went in and five started and said this is the best but some authenticity and the subjective opinion to say it's the best and it's the best to me. And here's why a game that ends in the hype of popularity that can be purchased and we flip the switch to this authentic aggregation of that serves as the best data for the arts that serves as the best data for products that serves as the best data to get a pulse of what people are thinking what. They're really thinking because a lot of people are afraid to say what they're thinking these days wouldn't it be beautiful to in the culmination in the respect of people in their opinions in the acting or the muting or the knowing or the turning down of all the hype the popularity and the false stuff to try to create this presence that we amplify authenticity that we amplify authentic opinions and we derive data and decisions. And what we share in how we share based off of that instead of going to the latest motivational sales. Pitch e. Two minute script template. You need to do this on linked in. You need to do that on tv. You gotta do this on radio. Here's how you do this. Here's how you do. We come back into the half expired true false truth and no truth examples of engagement when we aggregate authentic opinion. And we amplify that. We are respecting the individuals who feel like their opinions matter. Who will take the time. It's not begging someone. don't forget to five stars. Don't forget to do this. Don't forget to do that but more so we'd love to know what you think. And here's a place. Or here's some places you can go where your opinion is taken into account and not just counted and the culmination of that gives the best data the best intelligence and the best understanding so that brands companies products services from the music moguls to the authors to the publishing companies to car dealerships. To even inside of sports can get their finger on an authentic pulse of what's beating. What isn't beating how it's working how it's not working it's not dirty. It's not null it's not turned down. It's amplified with authenticity to deliver the authority data. That i believe. We're all hungry for and i believe we deserve and i believe based off of that. It could make marketing. It could make messaging advertising cleaner crisper full of greater integrity and at the same time that much more enjoyable to experience and learn about new products new songs new books new cars and in a way that doesn't feel so toxic and doesn't feel so forced. I believe in taking these steps. Even the smallest levels of the biggest levels could make social media little bit more social it can make marketing a little bit more engaging and it could make learning about these different products all these different services and most about all these different people what they offensively want want like. Don't like and really how they feel. That's the podcast. That's my ran for today. My name is loren wiseman this is the brand messaging podcast. Wait what really okay. This episode was titled amplified authentic opinions and intelligence to consider. I hope you consider some of these things and more so. I hope you find that. There was a little bit of intelligence in this rat. Have a good one..

loren wiseman five stars amazon today two way five one negative Carter Two minute fives dozen times this past year Twenty twenty one couple
"loren wiseman" Discussed on Wait What Really OK with Loren Weisman

Wait What Really OK with Loren Weisman

05:45 min | 11 months ago

"loren wiseman" Discussed on Wait What Really OK with Loren Weisman

"I believe in messaging. We can tell a story that is our story and not a story or someone else's story. I believe that in some of these methods that have been shared that yes they are true. But they're not foolproof and they're not for everyone. I believe that were coming into a time where we can go much more subjective than we should to share what we feel and why we feel it and how we feel it both from the algorithms online just simple communication when we share what we feel him why we do that as opposed to. This is absolutely this and this is that there is no such thing as the best drummer. There's no best pizza in new york. There's no best artists. There's no best guitarist. There's no best business coach and there's no bestseller yes. There's no bestseller and more than ninety percent of these self proclaimed bestsellers are not actually bestsellers. These amazon best-sellers. I talked about that. Another thing where people are spending money to look popular because they gave away their book to a whole bunch of robots and again. I'm not trying to go negative but you really need to advertise the book that you created the love. The owner the intelligence he experienced and move it instating. It's a bestseller on amazon. Honor your audience. Your readers honor your connections. Tell them about the book. Stop using or consider stopping the use of popularity gain authority and use the authenticity inside of your story to draw people to you that becomes a lot more true because a lot of people claiming bestsellers. A lot of people are claiming number. One this number. One that america's best this that needs to go away in my opinion and for the people. Oh woh people like that. Is that really what you wanna do. You wanna play a dog and pony show with the people that you want to connect with and you want to engage with and hey if that's what you wanna do that i don't wanna do it with you. I believe that businesses in a shift. I believe that a lot of these snake. Oil salesmen are being revealed. I believe a lot of facts are being revealed inside of just numerous topics arrays of topics in the world. And as we come into this time when you are rooted when you are planted in good soil not using toxicity not using lies not using people to sell. Then you win. And it's not some false crazy win. It feels good inside. Can you go to bed at night whether it's way in a negative way and be proud of what you've done. Would you share that with your children. Would you turn around what we go to this whole thing about the income so focused on the income as opposed to the outcome of where these clients wear these opportunities. What these products are for people. Please consider please consider moving away from the need to convince the masses and consider moving to a place where you can share author and perform your story to the people that might just want to engage with you with your story with your ability and your product in that humility in that transparency in that accountability of you and inside of the integrity to showcase and shared. This is what i do. And this is how i reach out whether it be to a client whether it be to an independent contract whether it be to anybody that to me is harmony. That to me is music. It's beautiful it's true. It's nothing you have to hide. It's nothing you have to create speak on. It's nothing that you have to preemptive crisis management on. It's just it's just simplified into the truth not age rude not somebody else's through but the truth. I'm loren wiseman this is my brand messaging mission statement. You've heard the words a couple of times it's more than words to me. It is authenticity. It is authority. It is rooted in transparency and integrity. An enclosed of this brand messaging mission statement. Consider inside of your methods for your messaging to people online press anywhere else message in love in honor and authenticity authority in a state of humility with clarity message injustice message with patience and lastly message with forgiveness an the array of those messing methods..

amazon loren wiseman new york america
"loren wiseman" Discussed on Wait What Really OK with Loren Weisman

Wait What Really OK with Loren Weisman

05:45 min | 11 months ago

"loren wiseman" Discussed on Wait What Really OK with Loren Weisman

"I believe in messaging. We can tell a story that is our story and not a story or someone else's story. I believe that in some of these methods that have been shared that yes they are true. But they're not foolproof and they're not for everyone. I believe that were coming into a time where we can go much more subjective than we should to share what we feel and why we feel it and how we feel it both from the algorithms online just simple communication when we share what we feel him why we do that as opposed to. This is absolutely this and this is that there is no such thing as the best drummer. There's no best pizza in new york. There's no best artists. There's no best guitarist. There's no best business coach and there's no bestseller yes. There's no bestseller and more than ninety percent of these self proclaimed bestsellers are not actually bestsellers. These amazon best-sellers. I talked about that. Another thing where people are spending money to look popular because they gave away their book to a whole bunch of robots and again. I'm not trying to go negative but you really need to advertise the book that you created the love. The owner the intelligence he experienced and move it instating. It's a bestseller on amazon. Honor your audience. Your readers honor your connections. Tell them about the book. Stop using or consider stopping the use of popularity gain authority and use the authenticity inside of your story to draw people to you that becomes a lot more true because a lot of people claiming bestsellers. A lot of people are claiming number. One this number. One that america's best this that needs to go away in my opinion and for the people. Oh woh people like that. Is that really what you wanna do. You wanna play a dog and pony show with the people that you want to connect with and you want to engage with and hey if that's what you wanna do that i don't wanna do it with you. I believe that businesses in a shift. I believe that a lot of these snake. Oil salesmen are being revealed. I believe a lot of facts are being revealed inside of just numerous topics arrays of topics in the world. And as we come into this time when you are rooted when you are planted in good soil not using toxicity not using lies not using people to sell. Then you win. And it's not some false crazy win. It feels good inside. Can you go to bed at night whether it's way in a negative way and be proud of what you've done. Would you share that with your children. Would you turn around what we go to this whole thing about the income so focused on the income as opposed to the outcome of where these clients wear these opportunities. What these products are for people. Please consider please consider moving away from the need to convince the masses and consider moving to a place where you can share author and perform your story to the people that might just want to engage with you with your story with your ability and your product in that humility in that transparency in that accountability of you and inside of the integrity to showcase and shared. This is what i do. And this is how i reach out whether it be to a client whether it be to an independent contract whether it be to anybody that to me is harmony. That to me is music. It's beautiful it's true. It's nothing you have to hide. It's nothing you have to create speak on. It's nothing that you have to preemptive crisis management on. It's just it's just simplified into the truth not age rude not somebody else's through but the truth. I'm loren wiseman this is my brand messaging mission statement. You've heard the words a couple of times it's more than words to me. It is authenticity. It is authority. It is rooted in transparency and integrity. An enclosed of this brand messaging mission statement. Consider inside of your methods for your messaging to people online press anywhere else message in love in honor and authenticity authority in a state of humility with clarity message injustice message with patience and lastly message with forgiveness an the array of those messing methods..

amazon loren wiseman new york america
"loren wiseman" Discussed on Wait What Really OK with Loren Weisman

Wait What Really OK with Loren Weisman

04:08 min | 1 year ago

"loren wiseman" Discussed on Wait What Really OK with Loren Weisman

"Really really. What you're. Watching. A. About. Stuff that. Way Why. Hi. This is Loren Wiseman and we made those excuses when we were in school the dog ate my homework today the dog ate my editor I apologize for any off. Off The cuff resonating sounds I don't have the normal editing here but I do have a normal show. This is the brand messaging podcast. Wait what really? Okay. I'm your host Loren Wiseman, and today we're GonNa talk about podcasts about podcast about a podcast. The title is episode is podcast guests soliciting and podcast host booking tactics. A culmination of about five sources both in the US and in Europe stated that as of September twenty twenty, there are one million podcasts out there. Yes it does feel like a lot of people maybe not everyone but a lot of people are podcasting and it's been happening for a while now at the same time bringing the authenticity through in the messaging, the authority through in the messaging there. Are a lot of that have been rising up and are rising even higher from the standpoint of the people hosting and the podcasters themselves as well as the people that are trying to become guests on these podcasts. That's what we're. GonNa hit today both sides of the coin talk a little bit about being a guest talk a little bit about being a host and the waste to stand out. This also includes the ways to bury yourself. I get a fair amount of emails and the the the structure of them, the impersonal template, the I'm sending me to fifty thousand people or for that matter maybe a million, it doesn't really excite me and it doesn't make me want to bring these people that are sending these. Pre Pre. Written letters that have no personalization to them onto the show. I don't have that many guests on wait what really okay. I, do like to have the guests, but it's got to be something where it's authentic. It's got the authority and it has something relating to the show the topic in the audience, and that gets right to the number. One point. Or you creating a show for popularity. Is. This about is this about true authority and authenticity or is it a show about popularity and it's fine if it is about popularity but be truthful to yourself be truthful to others I. See these people with business podcast entrepreneur podcast, and they are just out there attacking for every guest talking about every trend anything to get listening ears so that they can either do their advertising or get their numbers up. To me that into a lot of other people that doesn't feel like a show that has any continuity that has any flow that has any organic messaging, and that's fine. If that's what you're about be that. But for these people that are saying authority what these people that are using the word authenticity and I wish more people would step away from using the word authenticity and just being authentic. If you're having a certain show and you WANNA get on a certain guest or you have an opportunity how does that guest tight into you? How does that tie into the flow, the show and everything that you're doing because if it doesn't maybe that's not the guest for you in the long run. We have so many people out there. So many podcasters that are jumping I, need this I, need this I need this person on this person is hot. I'm GONNA email them, I get these emails and this hitting in the authenticity in the truth the First Section here of what you're saying about your podcast. So I'm sorry I get it you're on Iheart and you have the range of potentially forty million listeners that doesn't mean you have a forty million listener audience and when I see that on the top of solicitation letters to me..

Loren Wiseman US Iheart Europe editor solicitation
"loren wiseman" Discussed on Wait What Really OK with Loren Weisman

Wait What Really OK with Loren Weisman

04:00 min | 1 year ago

"loren wiseman" Discussed on Wait What Really OK with Loren Weisman

"This is this is an area to put some focus into because as opposed to just telling people you know an area show what you know about it as opposed to telling people I've got information on all this stuff and you just go here and I'll send you this pack on send you that allow them to see your footprint, your digital footprint. You're reviewed footprint of the authentic words in the messaging new showing up in all these places. So. Yes. This isn't immediate frontside aggressive or assertive marketing, but add this is an embellishment because a Kim get a great deal of is on you on your words on the pictures that you post on the sense of your authenticity, and from there, it may just capture a whole bunch of people that come to you and come through these reviews to what you do, what you sell, what you're about how you serve in a way that you would have never had in any other marketing campaign. Yes. It's not the sexiest approach or the most high profile approach or the most immediate approach. But this sets a soil implants a whole bunch of seeds that can grow and flourish and thrive for you for a long time to come and inside of all that cacophony of reviews and all that harmony. Of people saying the exact same things putting up the same stars just jumping out there you may be able to in this build a melody of authority to allow a series of different people. You never would have reached otherwise to have a look to have a listen to have a read and then potentially have a conversion or emotion to you what you do how you do it. A close with this many people are finding that they're connecting stories they're connecting to experiences they're connecting to content that whether they've been a fan of yours or use your business for years or they just met you or they're hearing about you in passing. But. They feel a greater connection from gaining something and in that gaining where it doesn't feel like whenever they connected only a Salads Leeann ask it's me demand. It puts their walls down. It makes them feel more comfortable in listening and open to hearing more, and that's where communication and messaging is going right now. To make people and not even make but ask people. To take a chance to be a little bit more comfortable. To take down the wall to not feel attack to not feel told to not feel demanded, and in that place they get to choose and they get to feel the sense of wanting to engage that much more and the more you put out the more they feel safer about that allow people to feel safe not attacked allow people to feel a sense of love and not fear not pressure and not hate and not force. Allow people to have their own opinions and what a great place inside of reviews to be able to state something authentically humbly in your opinion but open to hearing others in time when a lot of people are not able to hear other opinions and in that culmination and that compounding of that, it may build that trust so that they want your opinion or they want your product or they want your service because of it. This is Loren Wiseman. This was wait what really. Okay. Stay authentic my friends. Really. Really K..

Loren Wiseman Kim
"loren wiseman" Discussed on Wait What Really OK with Loren Weisman

Wait What Really OK with Loren Weisman

05:53 min | 1 year ago

"loren wiseman" Discussed on Wait What Really OK with Loren Weisman

"Show about stuff that. Way Why. Reviewing off. over-demanding them for popularity. This is Loren Wiseman. This is the brand messaging podcast. Wait what really okay and how many times have you experienced just obnoxious push don't forget to review please review a some people are asking people in and leave reviews before they even ask them to experience their business, their product they're bear show their coffee, the restaurant, their hotel or whatever else it's overwhelming it's inundating and at the same time there many of us we find ourselves at that fault we are in that place we are asking we're it's this please review please review. There's a false sense of authenticity in attacking people to try to get popularity from others it's also really it can be. Perceived not conceived. It can be perceived as disrespectful. As someone is getting a chance to connect with you at the first thing they're being told to do is to review you that really doesn't honor that they just came through that they might want to experience it. They might WANNA. Learn I don't like it when I see people at our immediately say okay I just did this now review me. If it's a certain product, I WANNA use that product for a while. If it's a certain business I, WANNA I, want to experience it I mean there are certain. There's certain elements when it comes to restaurants hotels other sort of right off the bat things. That's one thing. But this this push to just review and then at the same time. It's there the false reviewers, the people that just go out and they five star everything the greatest. The best ever Oh is just wonderful and they're going for this false almost immoral popularity. When I'm talking about in this episode is reviewing authentically over-demanding for popularity in looking at adding to your messaging, and it even ties to your marketing sites like tripadvisor Yelp, the Google business sites, and this is reviewing not to market. Not to try to steal the steal the thunder or redirect someone, but to use the US one or all of these sites or other sites to showcase who you are. What I mean by that is this indirect messaging to build up your authenticity and your authority and wait it may not even tie your service or your product, your business. But it's worth gold.

Loren Wiseman Google US
"loren wiseman" Discussed on Wait What Really OK with Loren Weisman

Wait What Really OK with Loren Weisman

05:51 min | 1 year ago

"loren wiseman" Discussed on Wait What Really OK with Loren Weisman

"About stuff that. Way. Why This is the brand messaging podcast I'm a brand messaging strategist name Loren Wiseman, and this is my take on success books success books over the last hundred years, and it has been a hundred years from what started off as these simple pamphlets to you know the father if you will the Napoleon, Hill must said Napoleon dynamite. With these claims that never were backed up about his involvement with the Carnegie's and these stories that now going backwards. Being vetted and double check they apparently don't show up to be true. It's not that I'm against every success book out there. There are some good ones. I'm just not crazy about stating rebe this book and here is your success now that might come off ironic for some of the people that know because I wrote a book called the artist's Guide to success in the music. Business However, and defending my title I was calling it a guide and I was asking people that read that book to define what success was for them. It was a guide for them to apply for them to decide what success was, and then from there for them to choose the path the information and create that given success that was specifically for them and no one else. So you run into a lot of problems and you have these people and it has become an addiction. It's like sugar. I. Was speaking at a conference virtually a few weeks ago, and one of the guys leads was I've read three hundred books on success. So I dug into him a little bit. And not going to name them out or call him up, but he's not really that successful. So none of these books have work and yet in this front above the fold thing stating, I read all these books I know success. He wasn't able to prove that for himself and off of other people's authority and to a certain extent without authority just didn't work for him. He now knows how to build success for you. More interesting he had a book and this is GonNa be one of the core points and I'd like you to consider looking into this before you buy that Success Book that coaching book or whatever else his book was the same outline and the same format and the same information and the same quotes as thousands of other books out there, and it's not a coincidence. And technically, it's not. Stealing, but it is plagiarism. He was somebody that it clearly showcased. He bought one of those formatted I will sell you coaching book. I will sell you a success book. I will sell you a business guru book. Now, ninety percent of this is done. All you have to do is insert some stories, change US around put a cover, put your name on it and put it out to.

Loren Wiseman US Napoleon Carnegie Hill
"loren wiseman" Discussed on Wait What Really OK with Loren Weisman

Wait What Really OK with Loren Weisman

05:55 min | 1 year ago

"loren wiseman" Discussed on Wait What Really OK with Loren Weisman

"Way Why Really Really K. K with your Or Watch. This is. Being. About. that. Way Why. This is wait what really okay. Episode one thirteen this one's titled Validation and vetting validity. In those you want higher. If you're joining us for the first time. This is a brand messaging podcast with brand messaging strategist Loren Wiseman on Lauren. Hello now digging right into things. We've seen in the last number of months, the life coach business coach Business Guru growth expert, and let's run about forty other names down the list that are out there and ready and available to help you with your business that they were out there before and they out there in droves. But it's almost like there's just that many more of them right now, and while there are some that have true validity, they have true authority experience authenticity. The majority of them don't and the majority of them that are out there preying on people setting them up into funnel systems, trying to convince them to pay them money for them to coach, consult teach, and oftentimes coach and areas. They have no place coaching it teach on topics that they don't know anything about and try to help grow businesses where they've never had direct experience or impact of their own. It's a dangerous world out there. Add to it the new a algorithms and the different things that are happening online and on social media you begin to post about your business as you begin to post about your vision as you begin to share you oftentimes, if you're one of these people are funneled in and searched on and then marketing that is pointed to you for people that want to sometimes dangle a carrot of information or they wanna just all out, just get you as their client. It's interesting to that many of these people and we're going again more toward the not so valid the not well vetted the ones that have not done it, and yet it is. It's almost like a new MLM and there are MLM's for business coaching. You can go through a series of trainings fast track trainings trainings under forty hours to be called an expert. And they'll give you a website and they'll give you a certificate and they'll give you a bullet point template boilerplate to work from. The dangerous part of this is a lot of these courses not designed an authority not designed with anticipation and also are not designed for these times. I've spoken with a number of..

Loren Wiseman Lauren
"loren wiseman" Discussed on Wait What Really OK with Loren Weisman

Wait What Really OK with Loren Weisman

07:31 min | 1 year ago

"loren wiseman" Discussed on Wait What Really OK with Loren Weisman

"The chapter and maybe even sub sections. As you write about the stories the things that you've seen see if you can get out there and get a shot on your iphone with a nice camera or somebody else's near there. Then you're no longer there collect those photos up. Let those serve as content as visuals. For other people down. The line. Connect different people to the book in different ways? Let the book have a strategic. Endurance. By mobilizing the message, you're creating a product, but you're also creating an ongoing enduring engagement to allow those people to not only want to read the book but also learn more about you learn more about how you are you what you know where you came from the experiences. Kill the call to action. Don't make it into this sales thing people here. Enough. A where do I put the call to Action of course, you can put the about the author stuff. Oh, you've got to do. This has got to be a selling thing and it's going to be a final thing. If you wrote a book that showcases your authenticity and your authority in the best way possible for the experiences that you genuinely have. The right type of client will WANNA get in touch with you and will want to contact you. As opposed to some of these that are practically putting in call to actions at the end or start of every chapter or this reminder. Well, it's time for you to call me. If you run individual your, here's what we didn't. Here's how we do it and now it's time to call me. worked. On. One. Particular Book. I helped in the adjustment of the ghost writing, but the incessant call to action was insane everywhere it was and I tried to pull back on saying you're you're showcasing authorities showcasing knowledge, but you're also showcasing this infomercial style cell. He wouldn't. He wouldn't budge on that. And I don't know exactly what that book ended up doing for him or not doing for them. I. Hope it did the best but I know from the standpoint of where I was it was just it was overbearing. In your authenticity inside of your authority in highlighting the book as a whole as you create it, and then as you're messaging it and releasing it. You can distribute it. Of course, maybe you start with an e book maybe then you shifted into a paperback, maybe you read it and make it an audiobook to. The, other element that can be really helpful and I did this for the artist guide. Separate on chapters if you have whether it's a storytelling aspect or whether it's a service aspect and it can break out so that someone can buy a chapter and they can get something from that. Then that could lead them to getting the rest of the book or buying under other individual chapters if you go onto Amazon right now and look up my name. I really written only have three books, but you'll find pages and pages because there are the three books in paperback. Then two of the books it's paperback in an e book. One of the books has twelve separate. Captors as well as a thirteenth audio. That's the entire audio book all of those ended up being separate ISP NS, and in that, it brought a separation and growth for recognition on Amazon on apple on all of these other sites. This is the mobilization of the plan. This is where you take your book and before, and maybe you do need help with a ghost rider. I'm not knocking ghost writers hear a knocking the ghost writers that are using the business coaching life coaching, false template. I don't like that. I think it's just. I think it's immoral. Think it's dishonest and I do think it's lying. But there are ghost writers out there that can help you tell your story. And that's something that you have to look for whether you're doing it with a ghost rider whether you're doing it with a marketing agency whether you're doing it with brand messaging strategist like me it's making sure that you're not going into a template. It's that you're not telling a story that you're telling your story. If you're going to put a quote somewhere inside of a book don't just lead with this quote. Maybe it's embedded in I was influenced in chose this path and I did this because I read this and here's what I took from. It don't just PLOP IT in there to be extra content or another page or transition between. Make it humble make it about you make it connect to your story, allow someone inside of the book that you create to seem and feel their perception of your intention that this is your story, your authority in your authenticity that you wanna put out to connect with other people. Because when you take that when you ground yourself in that authentic foundation them, whatever you right is going to be that much better. It's going to connect with that many more people organically and authentically, and it may end up building up the results, the connections and the conversions that you're looking for. The branding of your book starts when you start to write it. The. Process Architecture, the brand blueprint, how you're going to put this out how you're going to mobilize the methodology, the messaging, the management, the motion, the marketing, all of that begins as you begin your book, and if you choose that path to do those things simultaneously, you will find more inspiration. You will find more opportunity in organic authentic content to assist and supplement what you're creating as opposed to trying to go back at the end or putting out this book, and then figuring out a market plan you know a day after it releases a lot of people do that. It's coming to humble place to simultaneously right what you have set up the blueprint even before you start writing and inside that blueprint might be your table of contents. It might include headers inside of each of your chapters in May begin to dial out the story. So it can still grow in there's improvisation and things can still happen. It's not a solid. You're not constructing your building, a blueprint, a blueprint process. And from there mobilizing pieces so that everything you're doing is affecting other things at the same time as it saves you money as it saves you time as it saves you having to go backwards and re look at things or re-figure out things when it gets crazy when it's about to you know lead. When you are taking that authentic approach if you have the authority and the authenticity to put that book out that book will do a lot better for you. This is Loren wiseman this wait what really okay. Episode One hundred eleven I've titled. Offering authentic book to spotlight. Your knowledge. I. Hope you find some good information and hear things that you can apply to your book and again. Maybe a book isn't for you maybe it's an audio, maybe it's a podcast may staying with blogs whatever you do, whatever medium you choose to promote and to amplify who you are make sure it's authentic and true to your authority and your story and no one else..

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"loren wiseman" Discussed on Wait What Really OK with Loren Weisman

Wait What Really OK with Loren Weisman

08:13 min | 1 year ago

"loren wiseman" Discussed on Wait What Really OK with Loren Weisman

"This is Loren Wiseman brand messaging strategist in this episode won eleven of the wait what really okay podcast. This episode is called Authoring and authentic book to spotlight your knowledge. The core touch points of this episode come into one. Should you write a book at all? Is it really something that's going to be good for you outside of the hype of that quote that says there's a book and everyone I completely disagree I don't think that there is a book and everyone and at the same time that's not necessarily a bad thing. The second touch point that we're GonNa hit on is what's gone wrong and some of the issues out there in this new publishing world of these people that are screaming how their authors and what they're actually putting out. Three we're going to touch on a couple of things to differentiate coming back to the idea of being authentic showcasing your authority, how to get your message out in the best way for your story, Your Authority, your knowledge, your experience, and being able to penetrate through some of the perceptions that people are experiencing in the sense of all this craziness and these weird strange fake. There's. Snake oil sales people vibe. That's right now. And now in this crazy time, and in this crazy tone and temperature that's there when it comes to what people are writing, saying, speaking, sharing his opinion sharing his facts. I'm adding this disclaimer. If you are insulted triggered a fended or put off by anything I'm saying feel free to shut the podcast off. I. Do not apologize for my opinions I'm speaking here in love not fear it's not attacking if you decide to adjust that and you feel like you're being attacked a one off I will tell you factually objectively you're not. Second off if that's something, you can't get over move along I'm not saying turn it off not trying to close down and put down walls right now too many people are to our soft stepping too much. I'm going to go into some of the things that I see with life coaching books with business books, objective viewpoints, patterns, themes that are out there I mentioned something and and this ties to the books. I mentioned something a couple of days ago on. Social Media. There was a course that four normally priced at four, hundred, ninety, five dollars right now you can get it for forty, nine, ninety nine and you can become a certified master life coach. So in the comment again, not as an attack and I've been using often on on social media lately Hashtag considered this. Not telling them the wrong saying that it feels off to me but saying if you can take a very quick course, spend under fifty dollars and achieved the status of master do you honorably and morally feel comfortable going to a potential client and saying that's where you got it from. Now let's tie it into the books. A lot of people out there and there are many businesses they're saying, you just need a book a book will bring up your authority. I don't believe a book should ever bring up your authority I believe a book should amplify your authorities so that the words get out there just as your blog just as a podcast just as your quotes, the true authentic authority and ability in you can be amplified with a book that to me is moral to try to formulate a nother business book another Napoleon Hill Style. Following the life coaching verbatim thing to get out there so that you can life coach or business coach or all the sudden become a coach after not having the experience and the knowledge to do it much more effectively. Then that's that that to me I have a problem. For those of you looking for coaches take that extra step. It doesn't matter if they have a book, it doesn't matter if it's if it's a so called Amazon bestseller because you can buy that ranking, you can buy yourself into tend to whatever it is two minutes, ten seconds to two minutes of becoming an Amazon bestseller and the beauty of it. It's a complete lie. Objectively, it is a lie because the way that many of these work where all the sudden you. Pay For this thing you have to give away your book you have to give away a download, and then it's downloaded incredibly fast by a whole bunch of people all at once. So in all the sales that are happening across Amazon, you are experiencing this particular spike bringing your book into bestselling status. At that status, you get a little thing that shows up on your bar on your bar on your page and people are copying and pasting that everywhere. It's a lie. Be Honest be honorable if you want to engage if you want to connect if you WANNA grow a real business with the real ability that you have to be real with it. Offering and authentic book is the best thing you can do for your reputation. For Your Business, and just to get that message out. Now on the other side creating a book where you're hiring one of those ghostwriters to use the mom and pop template format that dials the way back to all these business books that are the exact same. Life coaching books the exact same yes and they're not all bad. There are some good ones out there I'm not knocking all of them. But the majority of them are regurgitated sentences are flipped around concepts or flipped around quotes are taken from everyone else I've seen a number of life coaches come across my back. Will you look at my life coaching book where you look at my business experience book where you look at my business book they look read and feel the exact same. And in more recent days as it's easier to publish on kindle on Amazon Boom, you're up, you're a published author. The three books that I have out that I'm. That are paperbacks. All of them were over three, hundred, seventy, five pages and I'm in this brandon each they were real books they were paperback as they were books. There are three books. There are three additional books that I assisted in the ghost writing of, and again, it wasn't triple space. It wasn't large fonts when you open up that book. To something feel off. Is it. Is. It quote after quote that's taking up an entire page does it seem like the tone and the sound is the exact same with somebody's story thrown in because in a lot of times it is. I've seen a lot of people with books and what they what they do is in each of the chapters bill league with a quote, and it's usually a good quote and it's usually not there's from the Tony Robbins to Gary Vander checks to the Napoleon Ales to. Grant Card don't it's he slid slid in. Pieces of authority from people that are not the author. And oh I was really inspired by this. Great. You are inspired by that. Now you come into, you come into a section or a chapter, and you write a short little piece and you move some words rounding your restating regurgitating something else. I would feel very comfortable in saying over eighty percent and not being crazier over eighty percent of these business books are regurgitated. You've read one and you can begin to see the format. Yes. There are small stories in there. Yes. There individual stories yes. There even twenty percent or so that are good but I also don't subscribe to this. You need to read a book a week. I don't read a book week I know millionaires and billionaires as woes people that do well with their business, and maybe they aren't rich that don't read a book a week and at the same time if you're. So into this business book full, I was looking at this guy and he's read all of these the end result is. You know here's how you do business now come.

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"loren wiseman" Discussed on Wait What Really OK with Loren Weisman

Wait What Really OK with Loren Weisman

05:15 min | 1 year ago

"loren wiseman" Discussed on Wait What Really OK with Loren Weisman

"Way. Really. Really. K with your. Watch. This is A. Show. that. Way. Why This episode one, ten of the brand messaging podcast. Wait what? Really? Okay. I'm a brand messaging strategist. My name is Loren Wiseman and the title of this episode, he starting strategic solutions in opinionated conversations. This is not a rant. This is not a one-sided viewpoint I'm.

Loren Wiseman
"loren wiseman" Discussed on Wait What Really OK with Loren Weisman

Wait What Really OK with Loren Weisman

06:36 min | 1 year ago

"loren wiseman" Discussed on Wait What Really OK with Loren Weisman

"In standing in authentic moral honorable ground in being able to admit the mistakes, I mean tons of them. I Made I've made mistakes Galore. Some mistakes that I've made in certain ways, I'm still working to pay for them. But I don't hide them. If. They're brought up I know how to address them, and that's another thing inside of online reputation management. There's a humility in not trying to be perfect. There's a simplicity in not trying to look like you're the biggest thing in the world, and there's a way that will engage people to whatever you have right now when you're able to say I don't know everything I've made mistakes and not turning it into the other spin of. Mistakes are just different ways to you try. This is the mistake I made. This. Is What I learned from it. This is how I've changed since this is how I approach things. Now, this is how I'm continuing to try to make things better. This is so much more effective than some of these people that brush stuff under the rug they brush under the carpet and right now that can be a harder thing to do you know the the was a quote I said in my second book that I for the musicians talking little bit about online reputation saying some things that go up don't come down and that's true. You could race a tweet it could be somewhere out there in the twitter verse, you can array certain stuff it might not go away. Still if you erase it right now, if you edit what you can edit right now, if you stop thinking about needing to just compound and think more of where you are in the present looking to where you've come from in the past and what you said in the past as well as looking at how this will affect your future. That you to have the best approach to content to communication to conversation to engagement when it comes to your online reputation. It's not running away. It's not buying some four hundred dollar program to bury certain things. It's not trying to hide this. It's building up the voice that is you in a sense of humility in authenticity and intern showing authority. Yes. They're going to be some people that WanNa see you fail. But as you organize this as you keep these things in mind, you can do that much better for you in the moment. Even certain things going back to the past and even and how people see it in the future update things Oh. You've got a youtube video that goes this far back. In. The signature is all wrong. The email isn't right in the phone numbers, right? That's part of your reputation too. That's another thing I do every morning I make sure the stuff in the past lines up in the control that I have to point it to the right place. I've even reached out to certain people that have done bigger articles or bigger blogs or things stating, Hey, can you update this contact information still is getting hits. That's cool. I just want them to have. The latest greatest. These are the small things we can do. You can put fifteen minutes here. You can put twenty minutes there you can update address you can check a link. That's another thing and yes, it does have to do with reputation somebody comes into video. Or somebody comes into a page or a blog and it's all outdated stuff and then they try to click through and it's wrong and they click to a page. It's not there anymore he doesn't give him the guidance to get to you. Then you've made it easier for them to connect with you and we can't have that assumption self say they'll just keep digging. So from where you upload your podcasts. To your youtube videos to going back into instagram you can go into instagram and change content. You can add new Hashtag. You can delete pictures the don't necessarily need to be there. The online reputation management inside of the brand messaging. That is you your optics, your tone, your temperature, how people read this right now and in the future. Can Get to a greater place by these small little steps to one address what you're putting up and what you're moving forward with while at the same time in the present while going to the past and saying, what can I clean up? What can I delete? What can I add it? What can I update? And then as you look to the future of. M. I creating a brand Emma creating my messing M. I. Showcasing Mayan Authority that hasn't endurance to stand to continue to grow to continue to compound and at the same time to be secure enough for those that might want to attack that I'm prepared for those attacks. Considering the present the past in the future, the small little things you can do to clean up from the past that little mindset of those simple things of is this good for today tomorrow next week next month next year. In the present and even looking to the future of going is what I'm about to place up is going to represent could somebody on the line twist this alter this again? Yes they can twist an alter anything. But is it secure enough in what you've created that you feel comfortable that you feel stabilized that this messaging represents your reputation in the best way possible because when you think about the present the past in the future when you think about those simple ideas when you begin to apply though simple updates and when you keep in mind, you may be attack somebody may come after you but and you're not adjusting your voice for everyone but you're making adjustments to be prepared for that that preventative maintenance. Then your online reputation will be that much stronger today tomorrow next week, next month, and next year. This is Loren Wiseman. I'm a brand messaging strategist. This is the wait what really okay. PODCAST EPISODE ONE OH nine I. Hope you enjoyed it i. hope you take something from it i. hope that something you can apply to your messaging, your online reputation or the things that you do today tomorrow next week next month next year. Really Really K...

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"loren wiseman" Discussed on Wait What Really OK with Loren Weisman

Wait What Really OK with Loren Weisman

04:41 min | 1 year ago

"loren wiseman" Discussed on Wait What Really OK with Loren Weisman

"Why really really? What you're. Watching. This is. A Show about stuff that. Way Why. This episode one. Oh, six of the wait what really okay. Brand Messaging podcast with me brand messaging strategist Loren Wiseman wasn't supposed to be a podcast. This was going to be an extended audio about our initial questions that I ask the fish stewarding group ask when we dig into deeper brand discoveries and brand audits. But I, want to share this with everyone so whether you're working with us and filling out these initial questions or maybe you're just trying to revamp your brand. This is why we ask these questions here some of the questions which you might want to ask yourself and here the reasons why we ask because in understanding a wider scope and many more touch. Points from there. We can build a better foundation have a better power to work from and organize the entire concept of the brand. It's messaging and it's direction. Here's what was supposed to be a client audio that is now for public usage enjoy are you really asking me that many questions before we get underway and the answer is yes. From the style of messaging to the voice that you put out to all the elements that go into your business, the more questions or the more answers I can get to some initial questions. Before we talk when we're doing bigger projects more, I can come and bring a faster resolve answers, solutions and strategic ideas to the party. All too often you'll see different companies especially in marketing they'll ask you the same bland broadcasted style questions. What's this? What's that? What's that and then from that? It's almost like this template made formula. Every person is different, it shouldn't necessarily fall into a template and a lot of these business professionals they just automatically say well, this automatically did so well so we're going to have you Follow this mode but give the same finances. You have the same reached you have the same style of product is that something that would even work? So here's an example of the questions I'm going to ask in the reasons who are you trying to reach that's number one, and oftentimes the answer from the client of who they're trying to reach. Ken. Miss a mark with the additional people they may be able to reach. What do you believe makes you stand out? A lot of people turning around saying you're supposed to decide that for me. The answer is no I'm not. I need to get into your mind I need to understand how you think how you work. So we can paint this Palette together all too often.

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