13 Burst results for "Lisanne"
Criminormal Activity
"lisanne" Discussed on Criminormal Activity
"What have you killing them in some way and then slowly scattering their things throughout the forest, starting with the backpack, the shorts, and then slowly parts of their body. Initially, this case was ruled as a homicide. But, then it was changed to death by abduction. And then changed a third time to an accident. According to most Panamanian officials, this case is solved. It was an accident, the girls went out too far into the wilderness, got lost and never made it out. But to many outside of Panama and few inside even, this case is very far from solved. There are just so many weird things that happen throughout this case that don't quite correlate with the narrative of an accident. They don't necessarily say it's not an accident, but they're just so weird you can't ignore them. The way everything was so spread out and far apart. How did that happen? And we can't say animals because there were no markings on the bones. And where are the rest of the bones? One thing that people point to is that there are a lot of gangs and just dangerous groups of people out there and the girls could have happened across one of these groups and met their feet. Others think that the guide they were supposed to meet on the second had something to do with it. He has a pretty sketchy history of harassment and just being really creepy with female hikers. Super unprofessional and just overall really, really weird. People think he could have been behind this. Another weird thing is that the taxi driver who dropped Chris and lisan at the trail that day. Was murdered a short time later apparently. Some people point to this and say that the taxi driver was involved in whatever nefarious plan was made. And he knew too much about what happened to the girls and was therefore killed as a result. He was a loose end, so he had to go to. Or they could have just gotten lost and never found their way out. It is truly a baffling story and sadly I don't think we will ever have the full answer as to what actually happened out in those Woods. Which is just terrifying. One thing we do know for sure is that they aren't out there suffering. They have passed and their families have some closure in that fact. This one was a wild time, you guys. I heard about this case, probably a year or two ago and it's one of those that's just always stuck with me..
Criminormal Activity
"lisanne" Discussed on Criminormal Activity
"Into the picture. A little ways away from where the shorts were found was a pelvis and a shoe. Inside the shoe was a foot. And shortly after this 33 scattered bones were also discovered. And DNA testing confirmed that these bones belonged to Chris and lissan. Now again there's something weird here. The foot found in the shoe still had skin on it. Like a normal foot. And there were multiple fractures throughout the foot. And the foot wasn't really that far into the decomposition process. And this was Lee sans foot. But when we look at the pelvic bone the spoon belonged to Chris the bone appeared to have been bleached. And not by the sun. I saw a comparison between Chris's bone and a sun bleached bone. And they are very different. The sun bleached one isn't all one color. It's kind of splotchy, just different colors. And Chris is is all one even color. I don't know how accurate it is, but I found that very, very interesting. I will post a photo on the Instagram because this photo was really hard to find and I want you all to see what I mean. Now, it's just so weird, how their bodies can be in such different states of decomposition. Like day and night differences. Granted they could have died at different times, but they were out there the same amount of time. They went out together and even if they died a day or two apart, the decomp wouldn't be that different. You know what I mean? This all again leads me in the direction of foul play. Especially the part with the bleached bones. Those clearly do not look sun bleached to me, and it's just very weird. And to top it all off, a Panamanian forensic anthropologist stated that after he examined the bones under magnification that there were no scratches or markings of any kind on the bones. There wasn't a single mark to be seen from animals or otherwise. Which is so wild to me. You would think after all that time out in the wilderness that an animal would have gotten to the bones at some point. But the fact that they didn't? Just brings me to some one having done this. Someone taking them,.
Criminormal Activity
"lisanne" Discussed on Criminormal Activity
"These photos were taken in complete darkness with the flash on. Some of these photos were taken just seconds apart, and some up to 15 minutes apart. These pictures don't seem to be of anything in particular. We don't really know the method to this madness. But it is clear from the photos that the girls were near some sort of ravine, and you can see that it is raining in a lot of them. Some of the most widely talked about photos include one of a twig with little plastic bags on it, and it's on top of a rock. Another one shows what looks like a backpack strap and a mirror on another rock. And there's one it looks like down a ravine and a lot of people think that they see a body. It's very, very hard to pick out, but a lot of people think they see it and with enough convincing, I guess I can see it too. Another photo shows what appears to be the back of Chris's head? This has been assumed based on hair color as Chris had strawberry blond hair and Lee San had dark brown hair. Some people think that the girls were trying to light their way through the wilderness with the cameras flash. And others think that they were trying to draw attention from someone nearby. I mentioned that one of the photos was of the back of Chris's head. You can find this photo and all of the other ones on the Internet. These photos have been very heavily analyzed. Now I am not telling you what to do, but if you can or you want to, I really think you should look up this photo while I'm talking about it. So you can see what I mean and you can have a visual. Because like damn, this is weird. So if you just type into your Google, Chris kremer's hair photo, it's Chris with a K, kremer's with a K, one M so if you have it pulled up and you're looking at the photo..
Criminormal Activity
"lisanne" Discussed on Criminormal Activity
"At one 37 p.m., another signal check. And this is the first time that there would be an incorrect pin, entered into the phone to try and unlock it. April 6th ten 26 a.m. a signal check from Chris's phone and an incorrect pin? One 37 p.m.? Same thing, another signal check and another incorrect pin. Then there's nothing further from the phones until April 11th. This day, at ten 51 a.m. there is another signal check from Chris's phone and again. Another incorrect pin. Then add 1156 a.m. the phone was turned off. From here there was no further activity and the battery was left at 22%. It is worth mentioning that none of these calls ever made it through as far as I can tell. They're just wasn't enough reception. Hence all of the checks for signal. I did see in some sources that one of the calls did connect. But it was only for a second and nothing came of it. I am not sure if this is concrete info or not, but it is out there. So we have a lot of calls made to emergency services. Clearly they needed help and very soon after going out, did they need it? The calls span over days, and then the remainder of the phone usage was searching for signal. The weird thing is that Chris's phone recorded an incorrect pin being entered starting the 5th. This was the day after Lee sans phone died. Many people believe at this point that Chris was either incapacitated, unconscious or dead. Because if Chris was using her phone, she would enter the right password. So many people believe that Lee San was attempting to enter the password on Chris's phone, but just didn't know it. Another theory regarding this incorrect password is that someone else was trying to get into the phone. Because ultimately, we don't know if they were alone this whole time or if they were with somebody or what have you. There's a lot of theories about this case, and Reddit is teeming with thoughts and ideas and rabbit holes..
Criminormal Activity
"lisanne" Discussed on Criminormal Activity
"And that same day locals and authorities began searching for the girls via ground search and aerial search, which heck yeah, they acted really, really quickly in this case. I feel like you don't see that a lot. So high 5 on that one. Searches continued and on April 6th, the girl's parents made their way to Panama, with police from the Netherlands as well as canine units and detectives. And this would be the start of a ten day long search to find Chris and lisanne. They searched and searched for a sign that the girls were nearby, but they found nothing. And we're talking a very extensive search. The parents of Chris and the sand even offered a $30,000 reward for any information that could lead to their daughters. But still. There was not a trace of them. Now we will fast forward to June 14th, 2014. It is ten weeks later and something is finally discovered. A blue backpack found by a river bank, near alto Romero. Alto Romero is about 8 to 12 hours of a walk from the summit where lissan and Chris were. A local woman found the pack while working out in her rice paddies and she turned it into the authorities. The woman stated very clearly that this pack had not been out there the day before when she was at working. And she would have seen this without a doubt. So it had to have just gotten there overnight. After inspection, the backpack was very quickly identified, as belonging to Lisa. When investigators examined the contents of the backpack, they found two pairs of sunglasses, $83 in cash, Lee sans passport, a water bottle, Lee sans camera, two bras slash swimsuit tops, and Chris and Lee sans phones. This discovery is big and that's all well and fine, but there was something weird here..
Criminormal Activity
"lisanne" Discussed on Criminormal Activity
"They were with two dutchmen that they happened to meet while on their trip. They all kind of struck up a bit of an acquaintanceship and ended up hanging out throughout the trip. After breakfast, Chris and Lee sand decided that they wanted to go on a hike. They intended to meet with a hiking guide the next day on the second. But they decided they wanted to venture out early and on their own. Besides, they were not going to be gone long. They didn't plan for a long drawn out trip into the forest that would require a guide anyways. It was just a simple jaunt up the trail and back down. So around 11 a.m. the two took a taxi to the trail and set out with a light backpack, a few odds and ends inside the pack, a water bottle between the two of them and that's about it. I've seen in some sources that the girls took a dog with them, either belonging to the owners of the restaurant they had had breakfast at or belonging to their host family. This hasn't been a 100% confirmed, but there is potential that they had a dog with them at one point. So the girls arrived at the trail where they would be hiking. This was the area near the clouded forests that surrounded the baru volcano, and they were going to be taking the L P and E trail and they were going to hike up to the summit and then hike back down. The LPN used to trail was moderately difficult. It wasn't easy peasy, but it wasn't the hardest trail to hike either. It started out fairly easy and just got steadily more and more difficult as you went on. About two to three hours into the hike is when one would normally reach the summit. Once at this point, there is a sign posted directed specifically at tourists. It highly recommends that this be the end of an unguided hike, and that tourists knock out any farther without a guide, as the area beyond this part of the trail can be very dangerous for people who are unfamiliar to the area, or people who have minimal hiking experience. Which makes total sense, this is a safety thing first and foremost. You don't want tourists wandering past the point of safety, and then just disappearing. So from photos, it was discovered that Chris and the sand reached the summit by around one p.m.. They took photos and rather than turning back and going back the way they came, they decided to venture past the warning signs and continue their hike. Why they decided to go further, we don't know. They were planning on meeting with a guide the very next day. So I don't quite understand what couldn't wait. Maybe the hike wasn't very difficult for them and they wanted a bit of a challenge, but still..
Criminormal Activity
"lisanne" Discussed on Criminormal Activity
"So today I have got an interesting one for you. It seems pretty cut and dry when you first look at it, but when you dig a little deeper and really organize some of the details, it starts to get pretty wild. And a little confusing. And this case isn't just about one person. We've got two today. So let us get into the case of the missing Panama tourists. AKA the missing Panama hikers, AKA the lost girls of Panama, AKA Chris kremer's and lisan Froome. So you know what time it is. It is backstory time. So we have Chris kremer's. She was born August 9th, 1992. Her parents are Rolly grit, and Hans kremer's. Chris grew up in Amherst fort, Netherlands, and was described by those around her as a very open and creative person. People around her also noted how responsible and mature she was. And at the time of the story, Chris is 21 years old and was studying at the university of Utrecht. She was studying cultural social education, specifically in art education. And now we have Lee San Fran. She was born September 24th, 1991 to parents din and Peter Froome. Like Chris, she also grew up in Amherst for in the Netherlands. At the time of the story, Lee San had just graduated from deventer, with a degree in applied psychology. Lisan also loved to play volleyball and was described by friends and family as super optimistic, aspiring, intelligent and just so passionate about the things she loved. So thus far they both sound like really wholesome, young adults..
Voices of Search by Searchmetrics
"lisanne" Discussed on Voices of Search by Searchmetrics
"To to mitigate risk i think that training executives to be aware of the power of search data and also leveraging it to provide insights in a way that they understand and think solves their business. Problems is really one of the biggest trends. And the reason why lizanne i wanted to have this conversation with you is i think that. Seo's at time are struggling to move forward in their career and often that has to do with feeling siloed within seo and just being an operator in the channel as opposed to being able to provide strategic insights that apply to the entire business. Jot not just one part of the marketing team before it. Lets you go. I know that you're the head of insights that search metrics talked me a little bit about you know what your team does an in what the platform that you built our how it helps organizations answer some of their strategic questions. One of the key things that we wanted to solve is the aspect of finding the right words to put into a category where our almost always starts already discussing. What is my category with our customers. 'cause da itself isn't always a trivial 'cause you know how you define a cat or a very subjective so that's where we start usually without consulting team for law if customers do need support if they don't then you know customers just give all star category systems through a platform on can aggregate all the metrics there. We got all the cure throughout huge research. Databases we have the metrics ready to be used. We help customers. Aggregate different ways of just delivering data with a fully automated. Or it's also you know helping with analyzing data and the end and uncommunicative school because we also see big knee just helping us. Ios communicate the value of the data that they're sitting on. So yeah. that's what we do. Well if you have trouble understanding what's happening in your market or if you're struggling to understand how to communicate with your organization's about some of the changes that are happening at the macro level lizanne. The search metrics team are here to help lizanne. Thank you so much for coming on the podcast and being my guest aunts engine. It's pleasure and that wraps up this episode of the voices of search podcast. Thanks for listening to my conversation with lizanne. Concha the head of insights at search metrics. If you're interested in contacting lasagna you can find a link to her linked in profile in our show notes or you can visit her company's website which is search metrics dot com. And don't forget that search metrics is here for you when it comes to understanding how to prepare for the upcoming launch core web. Vitals that's right if you need help with reporting and analysis identifying areas and opportunities for scale monitoring your seo performance or you just want some general advice and training when it comes to prepping for the launch a core web vitals get in touch with the search metrics team and you'll be paired with one of their seo specialist to make sure that you don't risk losing your traffic when core web vitals rolls out so get in touch with the search metrics team at search metrics dot com slash cw. V that stands for core web buydell search metrics dot com slash. Cw v for all of your core web vital information needs and get in touch with an seo expert from search metrics get in touch with search metrics before your competitors do and also a special thanks to wicks for sponsoring this podcast. When your agency partners with wicks you can unlock an entire ecosystem for creating managing and growing your online business. So you can run your agency the way you've always wanted to get the full coating design freedom to create anything. Your clients need along with the tools to manage and collaborate with your team effortlessly and seamlessly from anywhere. And when it comes to growing your business you can get matched with new leads. Earn revenue share and get an account manager dedicated to your success. So you can reach your goals and start setting new ones to re imagine what your agency can accomplish head over to wick dot com slash partners. That's wicks w i x dot com slash partners. Just one more lincoln. Our show notes. I'd like to tell you about if you didn't have a chance to take notes while you're listening to this podcast just head over the voices of search dot com or we have summaries evolve our episodes and contact information for our guests. You can also send us your topic suggestions or your seo questions and you can even apply to be a guest speaker on the voices of search podcast. Of course you can always reach out on. Social media are handle is voices of search on twitter and my personal handle his benji shop b. e. n. j. s. h. a. p. and if you haven't subscribed yet and you want wanna daily stream of seo content marketing insights in your podcast feed. We're gonna publish an episode every day during the workweek so hit the subscribe button in your podcast app. We'll be back in your feet and the next business day all right. That's it for today but until next time remember. The answers are always in the data..
Voices of Search by Searchmetrics
"lisanne" Discussed on Voices of Search by Searchmetrics
"By now. That puzzling has become a trend. Number runs puzzling at home. Turn knock down. People are puzzling at home. You don't know that. got me there. I was like okay. I have two kids and they're young. Puzzling doesn't work because pieces get swallowed k. k. So that's why i've adults puzzles. But yeah no it's actually. I mean everyone was dot. I'm not telling something you thought. The interesting piece is if you start drilling down to categories nuts. What you you know you can do that. Really with search data whereas with traditional market research is a lot more difficult to go into much detail. Because you don't have as much data available so for example. One thing that we looked out with puzzling was because obviously when you're providing puzzles you'd wanna know okay. Which kind of product should i be promoting. I'm always saw for example. Adult puzzles on much bigger trend than kids puzzles which now that year it sounds reasonable received. Maybe kids puzzling. Before adults found them. You know the joy of puzzling. Good chhaya puzzling. At china phrase exactly that but still like adult categories is also quite a bit carry if he'd want to all your adults puzzles. That's big investment. Usually pure fuel manufacturer c control down even further and say gone product of all. I think one thing that triggered our research topic was the guardian. Saying the thousand piece puzzles were seen such big trouble and our just asking chris. Wall big trend. What is that like. What's the what's the scale with relational thought and we looked at all the product all the puzzling products that we could fan database and we found out that i simple yes. Thousand piece. puzzles were trending but a thought two thousand piece puzzles. We're trending even more. You could just look at the search william data for that. You've got various sources for that if you put them all together. You've got very nice accurate and granular data as well there that you can just use to make business decisions. If you're able to not thought to your sales numbers to traffic numbers you can really easy business cases from that. I think that's interesting. Not only because it highlighted a category level tread but it also gave you product information where you're seeing that you know if i am in gaming and entertainment. I'm looking to see all right well. Puzzling is important. But it's not just which puzzles it's how many sizes with the who. The potential user is whether it's adults or children. I think that there's also another way to think about using search data to get competitive insights and it actually has blessed to do with the category and more to do with the competition. So how can you search insights to understand who's succeeding and who's failing within a given industry. Yeah i mean they're suddenly ways. I think one thing that we need to clarify that. We're talking about indicate as we're talking about search sosa not the real numbers not the road. Amonte number doctoral competition numbers. But it's really good indicators. And there's not enough data out there or quality data out there saying that we could be using those competition very easy to just use rankings aggregate those during estimate on the amount of traffic that each ranking guts aggregated for example on a domain level had a perfect indicator for market share. And it's as simple as don as long as you get curates on your categories right the aggregations you based on raw relatively easy. Yeah so that's very easy way to understand movement in your market because rankings also something that you can just update are frequently. Seo's noah's ark. Chair is a very common. Kpi there but you willie conscience dot and to really get indicator for business cape yard. I think that ranking is one thing to look at two as a way to evaluate your competition. But there's also the types of keywords that accompanies ranking foreign. What they're creating their content for the jews are puzzling example. You know we might have puzzled. Dot com is known for kids puzzles and as the pandemic happens all the sudden they start creating content and ranking for adult topics. Will now you know that they're going through a product expansion so you can gain some information on what your competitors are thinking about doing by looking at not only where their ranking but what content and how what content. They're creating exactly. Yeah also yeah what what type occurs their ranking from. And you could also be looking for navigational cruise. So i i'm brendon is so you would be able to send who has been burned. Awareness insert market. If you just filled her the cruise by type navigational. Just look at the marketer on. You'll get some really good insights not definitely with other ways that you think about getting market insights than just looking at you. Know what categories are trending growing or shrinking. And what's happening with your competition. Well there's multiple other things that you can do them. We've talked a little bit about yesterday as well as just aggregating consumer data falsely splitting everything by search intend or you could again be looking at Content people are looking for. So i mean. Search activity happening online is basically just a reflection of what will be happening. Offline this fall so you've got all data available there as well people searching. That's certain demand companies are offering the products that's them participating in market which is also a market share. So you really just need to formulate your business question. Matched rights searched alphabet. And you've got all the kpi's all all the metro. Seo's already know you just the to translate them and the right way. I think we've mentioned a few here but there there's definitely more you bring me to my last question. Which is it's great. We've got all of this rich data and you can use it for answering lots of very strategic business questions outside of seo but there's a translation issue right. It's almost like we speak different languages between seo and either marketing executive or or general business exacts. How do you advise. Seo's to sort of up sell the value of the data that they're generating and have access to provide explanations like us as always key just research jagged things. You can provide an old transparency. The data's there it is not making up. You got the data. Just make sure that stakeholders have the possibility to what's behind it and then start translating it into a business terms so what we do is we always talk about search volume and in the business. Context decision context next. We start talking about demand volumes because search volume doesn't speak the same language again now as we do when we make decisions about a market so really just trying understand really what that indicator translates to on unused dot terms like various examples out. There and market share traditionally marked research for example is called sheriff voice so just slightly changing the wording here and there will always providing full transparency of where the data's coming from methodist key. It's very nuanced tactic. And i think that's something that you know. The seo community has at times struggled with is speaking a language that non seo's can understand when we talk about ranking data and he words and intent a lot of times that doesn't translate directly to what an executive is thinking about how they drive their business instead of saying the number of queries. You're talking about the amount of demand right like it means the same thing. It sounds simple. But it's exactly and you just gotta do that. Stop 'cause i mean the data that we're sitting on as seo's as massive. We can all be very confident in the quality of the day that we hunt for. Just make that little connection our. I think it'll be huge potential full for businesses..
Voices of Search by Searchmetrics
"lisanne" Discussed on Voices of Search by Searchmetrics
"Bridge toll california customer service number highway miles to the gallon. Ford focus highland cave rescue operation. What is e madness fest. Wine bars in san carlos california best western hotels out rinaldi. What happened with big long wedding. Should i sat down with the first series to check on other email client. Identify fonts apply the world. We ride style. Welcome to the voices of search podcast. I'm your host benjamin shapiro and today we're going to chat about leveraging seo data to better understand your target market joining us is lizanne concha. Who is the head of insights at search metrics which isn't seo and content marketing platform. That helps enterprise. Scale businesses monitor their online presence and make data driven decisions yesterday. Louisiana and i talked about why you as an seo. Don't know your target market yet or at least what information you can get out of some of the queries that you're already getting and today we're gonna talk a little bit more about what search metrics is incised product is really about which is understanding the connection between search data and market insights. But before we get started. I want to remind you that this podcast is brought to you by search metrics. If you've been listening to this podcast for a while you probably know that. Google is rolling out core web vitals soon. So what are you doing about it. Not sure where to start. When it comes to prepping for the realities of core web vitals search metrics is here to support you. The search metrics team will help you understand the impact of core web vitals on your website performance dope pair you with a highly experienced. Seo who not only understands core web vitals but its impact on the full spectrum of search marketing so if you want some help with reporting and analysis to understand how your domain compared to your competitors in your specific market if you need to identify areas of opportunities at scale reveal some page types that need to be prioritized and fixed quickly if you want to monitor your seo and content performance over time. Where if you're just looking for general advice strategic training planning the search metrics team of seo's and data. Scientists are here to help you. So don't risk losing traffic in june. When google rolls out core web vitals get in touch with the search metrics team by going to search matric dot com slash c w v which stands for core web vitals it search metrics dot com slash c w v and on that page. Not only can you reach out directly to the search metrics team and ask for a free consultation but they've also got all their documentation and resources to help you understand what's happening with core web vitals and its rollout so go to search metric dot com slash c wb and talked to the search metrics team before your competitors do and this podcast also sponsored by the wicks partner program. Look i ran a professional services business right before i started working on the marta podcast full-time and one of my biggest pain points was working with early. Stage companies that needed to either invent or reestablish their digital footprint got create their website build into their crm. Make sure that your data flows get your social stuff set up. It can be a real pain when you're trying to do something custom and creative and that's what's great about the wicks partner program so when your agency or consultant in my case partners with wicks you can unlock an entire digital ecosystem for creating managing and growing your business online so you can run that agency the way that you want to you. Get the full. Coating design freedom to create anything that your client's needs along with the tools to manage and collaborate with your team seamlessly from anywhere and when it comes to growing your business you can also get match with new leads every day. The wicks partner programs going to help you find business. Earn some revenue for every website that you can create and they're back by wicks industry leading security site performance. You'll have a dedicated account manager on standby for twenty four seven. Apparently they do not sleep so you can reach your goals and then start setting new ones to see it for yourself. Head over the wicks partner program at wicks dot com slash partners. That's w i x dot com slash. The word partners and imagine what your agency can accomplish. That's wicks dot com slash partners for the wicks partner program. All right. here's the second installment of my conversation with lizanne concha head of insights at search metrics lausanne. Welcome back to the voices of search podcast. Benjamin happy to be back. It's good to have you here excited to continue our conversation from yesterday. We started a two sided conversation. There's the understanding of the connection between search and your target market and i. We wanted to talk about how. Seo's can learn more about their customers by looking at the queries. They're already getting a lot of that is understanding and breaking down the query. String that you're getting and then also looking at the page insights on the page that google presenting get some information about how they think about the person they're marketing to try and provide a user experience to the other side of that coin is as an seo. What value can you provide to your organization to help them understand what's happening in their market. Talk to me a little bit about how you can leverage search data to gain some market insights s of course and snakes betting topic. Well the key question is how do you communicate. Search data ruined your organization on as seo's where we talk about a lobster granular level of keyword. String without really won't be as understandable farther parts of your organization so it's really about putting two categories creating value of the potential category metrics on a category level instead of saying keyword acts house growth affects was up. Its first difficult translate into business potential so instead if you go and say category ex house seen an expert senate growth months lamantia review. Whatever you're looking at you know the tells a different story. I understand what you're saying in the sense of when you aggregate important keywords. And you're able to look at a category level. You can pick out some trends. I guess the question for me is. Is that a leading or trailing indicator. Do you find that. Search demand increases first before the need for a product does or does a product become more necessary than search demand. Goes up so yeah. I mean organizations traditional very focused on sale summers and that's far s ios. We understand the value of having a search volume which is usually a leading indicator can try in other cases but really focus on the on. The right queries can have very good leading indicator for demand. So guess it's about leveraging potential because it's not just odd it's but it's also the search data's very time you have it available very early on and you don't have to wait for example for big market research institutes to publish numbers. All for your tells apartment held a cells numbers. You can actually have early indicator so give me a couple examples or an example of how a company might use category level search data to figure out a trend in the market. How chris i mean yeah there's tons out there One per sample. Let's going to endow make everyone's everyone knows.
Voices of Search by Searchmetrics
"lisanne" Discussed on Voices of Search by Searchmetrics
"Is looking for naturally blanket at the top. And this way you can pretty exactly find out what people click on. And what people's intenders behind placing a certain curry so talking about some tashaun pieces for example. If you put in a summer dress for example you could just look at the y'all's and understand okay. What kind of yards ranking yours. At you know maybe young girls dresses or is it. Women's dresses y'all extract. Really show the intent of the search and style just looking at the string just like the plane cured string just saw. Yeah very insightful. So you mentioned that you do a sentiment analysis. What information are you learning when you do that type of research. What do you mean by sediment houses dollars is is really interesting when you have a product that's already on the market for example and you do one tender stunt. How us in your car. Obviously you don't you don't be different. Buying cycles of product and one is after the purchase desta engagement. That's happening around. Your products also happening online so running analysis on what people are searching for related to your product can give you really good insights on the service that you can also provide for certain product. You can approve it. Further spent more of an advanced analysis. It's worth the effort on the flipside. Outside of just looking at the query string you're able to analyze the page results. When goule is presenting information. Talked about some of the things that you can learn from analyzing the actual page results. An obvious one would be. You can just adjust your marketing strategy. So for example you see that a lot of videos for subcategory of your products. You might be good to cry video from for that stupid looking for them. You have surpluses like related questions. People do have a lot of questions wrong. Something that you've been offering up so you could be creating content specifically for that again back combining the senate analysis can be really insightful. So really leveraging all the information that google or other search engines publicly give away from them knowing the user really well is something that we can use to below strategy so we understand that you can figure out the other sort of topic types on the page or looking at frequently asked questions maybe rich and featured snippets. Do you need a video. That seems more like an optimization tactic and less like a way that you can understand who your customer is. when you're analyzing the page. Does google give every any secrets to who. They're trying to market to with their paid structure page types. What elements including on the page. But he got into more detail on you actually look at the shopping ads for example or janos that analyzing the content. Then yes you can get some information. It's relatively limited. I think really to the strengths of analyzing search in the context of china understand your market is more about you know things like market size. What are you competitors. Also you know order your consumer groups roughly but i think focusing into more detail in the consumer. There's definitely better sources than google. The last question that. I have for you related to figuring out how to use the search queries that you're getting to understand your target market is you're gonna get a lot of data that you have to aggregate right. You can look at the results for one query and say okay. The results were this query. Here's my competitive set. The result for another query might be drastically different. Or how do you figure out who your core competitive set are. What are some of the most commonly asked questions across the your user base as opposed to on a query level. I'm one way to use dots. Just threw a building clusters with rankings and look similar. you're all rankings. I both clusters as long as you have a big research database. That's relatively easy to do. But it's obviously a lot of data and do you need to be familiar with customer analysis. Just doing that process manually. It will almost always wrong on conclusions. Kazan are able to capture. The whole market old occurs happening there because there are so many misspellings proper nouns and different ways of describing the same thing. So that's a really good point that trying to do this analysis on your own can be very complicated. Talk to me about some of the tools that can help you analyze the queries. That your brand is already seeing. That will help you quicken. The pace and be more accurate in understanding who your target market is a research database always helps men knowing on curious as a good starting point. But what you want to avoid is that you're only looking at your own data you will. They were no look beyond. What's the market that you already. Capturing because of the way she'd be happy about a growing market share within the space that you're already active in but if the market's growing at a faster pace you know same old story knows dot but it's very important to get that right so yeah good. Research database platforms provide it and then away through that research database to really group keywords by ten notch strengths and not just searching database for bag. 'cause he'll get examples like punch back which is not bag and the traditional sons of bags. So you really do want to go off to the intent so yeah do lookout for tool that provides both a big enough research database and then also the ability to group intent much as string. I think there's two sides to the coin when you talk about understanding your target market as it relates to seo first off for the seo's that are listening to this podcast understanding how to take the queries that you're getting and evaluate them to glean some information about your target markets demo geo and also with some of their needs are. There's the flipside of the coin. You taking the search data that you're getting helping your brand understand who the customers are as well what you can get out of search data. That just isn't understanding keyword optimization tactics but more general insights. So that's what we're gonna talk about tomorrow. And that wraps up this episode of the voices of search podcast. Thanks for listening to my conversation with lizanne coca the head of insights at search metrics. Join us again tomorrow. When liz and i talk about search and gaining market insights. If you're interested in contacting lasagna you can find the link to her lincoln profile. You could visit her company's website which is search metrics dot com and don't forget that search metrics is here for you when it comes to understanding how to prepare for the upcoming launch of core web. Vitals that's right if you need help with reporting and analysis identifying areas opportunities for scale monitoring your seo performance or you just want some general advice and training when it comes to prepping for the launch core web vitals get in touch with the search metrics team and you'll be paired with one of their seo specialist to make sure that you don't risk losing your traffic. When core web vitals rolls out so get in touch with the search metrics team at search metrics dot com slash c w v that stands for core web vital search metrics dot com slash. Cw v for all of your core web vitals information needs and get in touch with an seo expert from search metrics get in touch with search metrics before your competitors to and also a special thanks to wicks for sponsoring this podcast. When your agency partners with wicks you can unlock an entire digital ecosystem for creating managing and growing your online business. So you can run your agency the way you've always wanted to get the full coating design freedom to create anything. Your clients need along with the tools to manage and collaborate with your team effortlessly and seamlessly from anywhere. And when it comes to growing your business you can get matched with new leads. Earn revenue share and get an account manager dedicated to your success. So you can reach your goals and start setting new ones to reimagine what your agency can accomplish head over to wicks dot com slash partners. That's wicks w i x dot com slash partners. Just one more lincoln. Our show notes. I'd like to tell you about if you didn't have a chance to take notes while you're listening to this podcast just head over to voices of search dot com or we have some resolve our episodes and contact information for our guests. You can also send us your topic suggestions or your seo and you can even apply to be a guest speaker on the voices of search podcast. Of course you can always reach out on. Social media are handle is voices of search on twitter and my personal handle his ben shop b. e. n. j. s. h. a. p. and if you haven't subscribed yet and you want a daily stream of seo content marketing insights in your podcast feed. We're going to publish an episode every day during the workweek so hit the subscribe button and your podcast app. We'll be back in your feet in the next business day. all right. that's it for today but until next time remember. The answers are always in the data..
Voices of Search by Searchmetrics
"lisanne" Discussed on Voices of Search by Searchmetrics
"It. Not sure where to start. When it comes to prepping for the realities of core web vitals search metrics is here to support you. The search metrics team will help you understand the impact of core web vitals on your website. Performance does pair you with a highly experienced. Seo who understands core web vitals but its impact on the full spectrum of search marketing. So if you want some help with reporting and analysis to understand how your domain compares to your competitors in your specific market if you need to identify areas of -tunities at scale reveal some page types that need to be prioritized and fixed quickly if you want to monitor your seo and content performance over time or if you're just looking for general advice strategic training planning the search metrics team of seo's and data scientists are here to help you. So you're losing traffic in june. When google rolls out core web vitals get in touch with the search metrics team by going to search metrics dot com slash w v which stands for core web vitals. It search metrics dot com slash. Cw v on that page. Not only can you reach out directly to the search metrics team and ask for a free consultation but they've also got all their documentation and resources to help you understand what's happening with core web vitals and its rollout so go to search metrics dot com slash c. Wbz and talked to the search metrics team before your competitors do and this podcast is also sponsored by the wicks partner program. Look i ran a professional services business right before i started working on the martic podcast full-time and one of my biggest pain points was working with early. Stage companies that needed to either invent or reestablish their digital footprint at create their website build into their crm. Make sure that your data flows get your social stuff setup. It can be a real pain when you're trying to do something custom and creative and that's what's great about the wicks partner program so when your agency or consultancy in my case partners with wicks you can unlock entire digital ecosystem for creating managing and growing your business online so you can run that agency the way that you want to you. Get the full. Coating design freedom to create anything that your client's needs along with the tools to manage and collaborate with your team seamlessly from anywhere and when it comes to growing your business. You can also get matched with new leads every day. The wicks partner programs going to help you find. Some business earns some revenue for every website. That you can create and they're backed by witnesses industry leading security site performance. You'll have a dedicated account manager on standby for twenty four seven. Apparently they do not sleep. So you can reach your goals and then start setting new ones to see for yourself. Head over the wicks partner program at wicks dot com slash partners. That's w i x dot com slash. The word partners and reimagined. What your agency can accomplish. That's wicks dot com slash partners for the wicks partner program. All right. here's the first part of my conversation with lasagna. Concha head of site search metrics lizanne. Welcome to the voices of search podcasts. Tanks invited high high excited to finally have you on the show always excited a member of the search metrics team. Let's start off with the basic blocking and tackling. I'm sure that i didn't pronounce it correctly. Say your name for the listening audience. Because i'm gonna butchart. Yeah hi everyone. Emily's on research metrics couple years. Now latvian this podcast i. It sounds so much nicer when you say than when i do tell everybody what you do up and with so tragic so couple years now. I lead engineering teams often. People products of which one is. So traffic's insights. Think the one that we're going to talk about today which basically a product to. Yeah you search data to understand markets to put it simply so you search data understand markets in theory. Seo's should know who they're trying to optimize four but that's not always the best practice talked me about. Why most seo's don't actually know who their target market is yet what the complexity is an understanding which key words actually belong to your market and that's something that quite frequently we see as a blocker for doing the right on analyzing the right market because that's the foundation that you need to get right on feel like there is multiple parts you of jumped right into keywords of understanding your target market but to me kind of keywords or the the symptom not the cause rate you think about you know getting down to the keyword level. There are other strategies that go into identifying your target market. So maybe there's more of a sort of general marketing practice of how do you think about your segmentation audience announced before you get down into the keywords and where seo's falling down exactly that it's so important but if you think about it really hard to get the right if you don't know the cure it's because in the end search is always about figuring out what people's detroit and then you can measure all kinds of metrics. You can add in dimensions than you do audience malices you can extract lots of information. But you always need to know. I do category which is a whole other topic to figure out what your category is defined that and no cure to add in there because only when you get that right you'll be aggregating the white metrics 'cause i'll tell you going to for example cluster. A market all look audience. If you don't know who uses are in need to figure out who's searching for what and if it relates market on so there's a chicken or the question here where you know you're maybe it is a a virtuous cycle but my thought is you have to understand who your target market is before you figure out how to create content that target specific keywords and your description how to figure out your target market is we have to look at the data that you already have and understand. Keywords people are searching for so how do you get traffic and understand what keywords if you haven't created content or if you don't understand your audience and vice versa. If you are getting traffic how do you understand who that is. That's actually making those queries. And that's the thing in fall primary data source you kind of have to figure out how to group basically years or so for example. If you just go out on the street you grab people and say that's your target group but online how you going to do that. You don't know who those people are as we have to find a way to identify them and through search that is through the keyword queries that they're making and the searches that are happening and that's the way that you can find out who users so you still have to start with something. Obviously like you have to know. For example category you have to know define for example the products that you want to be looking at but then the next step is always to identify one. Okay what of the key. Words that are related to those products. And that's actually complicated task to find out. Find out what that is. It's it's lot you can't just be looking at the cured strength. So let's do a little exercise here. Lassana i run a another podcast. The martic podcast and we've got a website. That's got a lot of content on it related to martic and a lot of my traffic. It shows up in my organic bucket right hits seo queries for people that are looking for the titles of our speakers or companies or some general mark topics now. How do i go about understanding who my audience is knowing that those are my queries aspects. Thought so one is understanding your audience. Through curry's the other is also understanding the that you're looking at actually shows the whole market. Because you might be in a market where the curse at you getting traffic through a not only cursor happening so it's really important to get that pete piece passing can talk about later as well to understand a what the us this art you have two options you do have the keyword string and you do have the results page from both. You can extract valuable information so for example cured string. There's a lot of things that you can do. Just using machine learning models you can do sentiment analysis you can even a final about the demographic of the search and if you look at the surf page than what you have there as the best source usually is ser preachers and.
Unexplained Mysteries
Lost Women of Panama: Lisanne Froon and Kris Kremers
"In two thousand fourteen twenty one year old chris kramer's and twenty two year old niece and froun leave in amersfoort netherlands. Shortly after graduating from university. The friends became roommates and co workers. They work together at a nearby cafe as they saved money to go in their dream trip a six week adventure in panama tall and athletic leeson was an experienced mountaineer an amateur photographer. She was interested in exploring panama's lush jungles and beautiful landscapes. More outgoing than li san. Chris apparently wanted to immerse herself in the local culture by meeting new and interesting people half a world away in addition to relaxing and exploring. Both young women planned to do some good during their trip. They arranged a volunteer with children at a local school during their stay on march fifteenth. Two thousand fourteen lee san and chris had bought their tickets booked their hostels and set off or boca. Del toro panama getting to their destination wasn't easy between flights and layovers their journey from amsterdam to costa rica took almost twenty hours from costa rica. They took a taxi and navigated the local bus system to get to the panamanian border. Finally they hopped aboard a ferry and sailed into boca. Del toro on march seventeenth. Though their journey was a hassle. The first two weeks of their trip felt like heaven. Boca's del toro's sat on a small island off panama's east coast surrounded by the crystal blue caribbean sea. It was paradise complete with sun sand and good company. Both lee san and. Chris kept diaries during their trip. Which is how we know about how they spent much of their time. Rather than following strict schedules the two women lingered at meals with fellow tourists and enjoyed the flow of panamanian life. Lee san wrote that they mostly spent their days learning spanish. Though it was difficult lease and felt thrilled every time she recognized a word in conversation.