20 Episode results for "Lipson Dot Com"

167 Cleanfeed With A Side of Google Podcasts

The Feed The Official Libsyn Podcast

1:12:16 hr | 4 months ago

167 Cleanfeed With A Side of Google Podcasts

"The episode one sixty seven of the feed the official Lipson. Podcast the PODCAST. That takes it beyond how to podcast in. Dookie podcasting with podcasting tips and information for the everyday podcast and taking you inside. Lipson the largest podcast host and distribution network since two thousand and four well Gama so glad to have your ears hanging out with us. I'm Elsie Escobar Co host and producer of this podcast as well as the community manager at Lipson. Thank you so much for listening and hollow. We got some big news from Google folks. We start right off the bat by giving you a ton of details on all things. Google podcasts manager. You heard that right. It's like apple podcasts. Connect but it's Google. Then we move onto jobs and podcasting. Yep that you can have and make a living. Oh and so much feedback about clean feed y'all some very interesting facebook updates lipson player automation. What if someone uses your podcast name? A massive breakdown of the pod fater types and of course we've got a crazy amount of podcast download stats. Are you ready? Well if you know the deal tap on that thirty second forward about six times if you don't then here's the scoop on getting on this show you can send in a thirty second promo to the feed at Lipson Dot Com. It needs to be thirty seconds or less. Nb clean as a no profanity and again do your very best to keep it to thirty seconds attached to your email and send it to the feed at Lipson DOT com. If you don't have a promote but you want your voice on the show ask us a question or add to the conversation that you hear on an episode send does voice feedback recorded it an email it to us. You can call us at four one two five seven three nine thirty four or you can use a speak pipe at speak by dot com slash the feet we also have a long-running blonde feature called Rockin. Lipson podcast every Monday. We highlight one. Lipson podcast and in order for you to be featured on the blog email the feed at lipson dot com. That's it I'll send you all the information. It is first-come-first-served. So the sooner you get your Info to me the sooner I'll get you in the queue and now let's jump into our main conversation with Rob Walt Vp podcast relations at Lipson as well as my co host right after our very first promo of this episode from sailing in the Mediterranean and beyond. This is Franz. I'm the producer of the sailing in the of training and beyond podcast. I sell my own boat which I built from the US to the Mediterranean in Nineteen ninety-seven and started telling stories about sailing in the Mediterranean in two thousand twelve. Now it's the oldest continuously running sailing podcast with over two hundred ten episodes and more. Listen to the PODCAST and see. If it's something you enjoy thank you. Hello Rob Generic today. I'll see thank you so much for recording so early in the morning with me. Braces can be fun. Braces can be fun phrases. So shall we get started right away and just get onto all things and some exciting new new things to be talking about today? Yes all right. So let's do it. Google just announced the launch ruled out. Google podcasts manager at podcasts manager DOT GOOGLE DOT COM. Well at least that's their plan is to on Tuesday. The Fifth Cinco de Mayo at Twelve PM Eastern Time. Which is why this episode did not come out until at least twelve o five. Pm Eastern time depending on how. How few Chelsea works out for what this is. This is where you will be able to submit. Yes I said submit and Gore claim. Your podcast feeds for Google podcasts and view user listening data. For your shows this is similar to data you get on percentage of consumption through your episodes. You see from apple podcasts. Connect and spotify portal. Google podcast manager or podcast manager to say plural provides data only for listens. That occur in the Google podcasts ecosystem that includes in search results in Google on Google home devices and Google podcast APP for both android and now. Ios We will have links in the show notes to a lot of these things for the Google home so definitely want check out the show notes for episode one sixty seven at the feed that Lipson Dot Com. This is nice as now. You can see if you have different consumption patterns for different ecosystems. Do your listeners. In Google Ecosystems skip more or less ads than those in the apple or spotify ecosystem. Data is good. And you're going to get more data to get access to this. I you should go to podcasts. Dot Google Dot Com and see if your show is already in Google podcast then if it is. You want to confirm what feed you have in there with the tools at search dot google dot com slash tools slash podcast slash preview. We mentioned modeling. Snow showers right. Put in your feed. You are L. and see if it says yes. That's the fee that is in there if you have an older show try looking for feed with ATP instead of https once you confirm your feed. That's angle broadcasts go to podcasts. Manager DOT GOOGLE DOT COM. You have a few steps one enter. Your podcast are feed. Yaro to preview the feed. Make sure all looks good three if needed. They will send Verification Code and four verify ownership for steps. Three and four. If you have your google idea email as your contact email yards S. it will automatically automatically verify it for you. That's was the case. When I added the the feed to change the the email in there for a little bit to be my email that I use and the message I receive was quote. Your podcast manager in feed email address match so no verification is needed to finish click this button below unquote. You can add a show with the same process. I went and easily added a brand new show and yes it does now show up in Google in podcast. Google DOT COM. Which is the main directory now for Google? Podcasts and this next item is really nice. You can add other users. You could assign fellow admins whereas an editor or just as a viewer so if you have co host or co Co host does not just have to be one person to get access to all this. You can give access to many people. That's the beauty of this. You can let your co host or co host get access as well and at least with that is the feature that is going to be coming. I tried it. Prior to launch. Didn't work yet but it might not or might or might not work at launch but either way it's pretty cool having the option even if I don't know how to say it right when I'm reading this year and even if the option isn't available right away it's coming. Sorry folks we're we're according to. We mentioned we're recording early and it's even earlier for you so let's just say that it's early in the morning to be recording altogether so we forgive rob's mouth point is this you can add extra users and they can get access to your data and that's beauty. That's a beautiful. Google put up a nice site. That is a help site for their podcast manager. Cover how to add and remove shows episodes answer questions about shows multiple feeds and even have a section about migrating from Google. Play Music Portal to this new podcast. Puerto the link to the site. Isn't that a human friendly? You are but it is a human friendly site. We'll have links in the show notes for this and other. Erl's that we've mentioned of course but overall really really excited see Google supporting podcasters with a portal. And one where you can. Now Mitt there show directly to Google and then of course get the consumption metrics song as well feel free on this one to email me Rob Lipson dot com and I can send you the transcript From the section with links. If you want that so again just semi-in Robert Lives in dot com. I'm GonNa take this whole section. I'm going to put it in little text document and have it ready for when your emails coming awesome. So you guys make sure this time that you do check out our show notes. We'll have all the corresponding information as well. You can email rom. I'm GonNa see if I can actually create some social media posts that are going to also reference this and get you as much information as you need so that you will be as informed as possible and get this you can share with your friends so you can say. Look at this guys. Look at this and you can refer back to some of the things that we're talking about okay and on that note moving from the Google stuff. We're now going to move to a section that I'm I'm going to call. If you WANNA work in podcasting their jobs why not work for apple segment more job openings? Do they more job openings? My goodness so apple's got all kinds of job openings for podcasting so this is you. This is a fantastic opportunity for you to start to work in podcasting. There are many of you guys who've always said like. I wish I could just do this for a living. Hey how about these? So the first job is a podcast manager and again all links will be in the show notes if you want to get yourself in on a list or apply or something like that and apple says quote. We're looking for an incredible technical account manager join Apple podcast content operations that successful applicant will be proficient in the language content operations for podcast and slash music or should have experienced working the digital products and content systems to resolve technical delivery issues. In addition to operational account management this individual will evangelize services and features for content providers to adopt and has to be comfortable presenting to remove of colleagues as well as leading meetings. The world will drive cross functional projects with internal supports team and will require strong leadership and relationship building skills a self starter and a bias towards innovation. How about that? I like that biased towards innovation. If you're like you know. Get off my lawn. Okay okay. So the next job is program manager. Podcasts apple media products and this one is this quote program managers on Apple Podcast team responsible for shipping new features and tools to support casters. We're looking for people with a proven track record of shipping com complex customer facing products under demanding timelines. This is a hands on position where the program manager will be involved in requirement requirements analysis functional and technical design discussions testing proof of concept working with cross functional teams and more. This is not a task based job. You will be responsible for successful outcomes and delivery so essentially dude you are on your own and you have only timelines unrealistic. Yeah right think you will be working your butt off so the third one is you. I engine near Apple Media Products podcasts. And here we go quote as part of our team. You work with software engineering teams throughout apple to make podcasts. A truly cross platform experience. You'll propose architecture follow through with implementation in Italy in response to feedback the services. You make will directly impact Apple podcast listeners. This is a hands on environment. Where ENGINEERS ARE ENCOURAGED TO BE PROACTIVE. Proficient with a wide range of technologies and support several projects concurrently. Do you think this clause pride form. They're choosing they're talking about cross the apple ecosystem platforms or cross platforms as in across Iowa and android windows and Mac. No but it's that's what I was going to mention. I think this is exciting. I think this is like a futuristic in inner bias towards Innovation Rom for Apple to cross platform. Possibly so. I mean all of these jobs looked to me that they are really building out their team. That is working for podcasts. From from every single level from from the marketing side of things to all the way to anything related to the actual development of experience of consuming too just like visualizing what could be an so. It seems really exciting to me. So if any of you guys feel these this is you. Go ahead and get started. Click through the Lincoln show notes to any of these jobs and let us know if you get the job now. Moving on from Apple into remember rob when we ask for a little bit of feedback about clean feed guess. We got a little bit of that today. Why don't we start with Kerry Green? Hey good generic time. The Quarantine Robin Elsie. This is Keri. Green from podcast fast track and the podcast vacation podcast. And I'm responding in response to your request for someone who is used. Clean feed to give you some opinion. I recommend clean feet to clients all the time. It is a great platform very similar to squad cast only. There's no video for you to be able to see each other though. Let me. Just make a caveat there. I know squad. Cat doesn't record the video but it does have video so you can see each other clean. Feed does not some of the things about clean feed that I love is that it does do the double ender sort of recording which according to one person on their end and the other person on their end and so there's none of that warbling and glitch ing that you get when you have an over the Internet type of recording now. Some of the things you're asking about I can give you some details on the free version. Does indeed provide a split track option. You have to select it before you hit the record button and you can choose a variety of settings what. It ends up giving. You is Joint Stereo track which you can then split into two single mono tracks and you have the benefit of the split track editing. The multi-track that referring to the pro version. I believe means you can have a multiple number of people in that actual session. The guys with a clean feet have actually told me personally that they have yet to find the limits to how many people can actually be on one recording at a time so I would love it if somebody would experiment with that figure out if he can do one hundred people that'd be Kinda Fun. The pro version also provides the ability to add other kinds of sounds effects tracks. You know kind of like a sound card that kind of stuff. And some of the little bells and whistles the average podcast or doesn't need now. I've got a video. I made showing how to use the free version of clean feed which I will send you along with this audio and also I interviewed the guys from clean feet or one of the guys from clean feed mark. Their names are actually mark and mark. One spelled M. A. R. C. Ones Build a Mayor K. And I interviewed one of them on my podcast. I'll give you a link to that episode. Also and Chris curren on the podcast engineering show did a great interview with one of the guys so I will provide you that link as well. So that's my feeling about clean feed. I love it I think it works great of hardly ever had issues with it and the one time that I remember having an issue with it I was actually trying to record with Lipson zone Dave Jackson and it just wasn't working that day for some reason so that's my ideas about clean feet. You guys have a great Corentin Kerry thank you and have a link. He interviewed the mark with a K. And then we have the link for Chris Currents which is interview with Marc with a c right so all the marks that clean feed marks. Thank you for that thorough explanation. Everything and I'm and I'm glad that that's working out. I mean it's so neat I didn't know enough about to even comment on this but it wasn't just this audio feedback. We also got a few emails so this is one of the emails. Hi Rob we use clean. Feed Dot net to record a guest recently. It is very clean however for some reason. The guests side had a lot of audible clicks and POPs in a few digital dropouts. Luckily I use isotope Rx and was able to clean it up a ton to untrained ears. It may even sound like they are in the same. Ruma digital pops and clicks had more to do with how their microphone was connected to their computer would be my guess. Yeah yes absolutely. I know I have one of my clients. I don't even know what to do with anymore because at first I thought it was her internet and then I thought it was her mike but I had her get another Mike and then I had and then she moved and she had a different kind of internet and USB micro which she plugging a usb Mike at my my thinking is that there is something hardware related. That is wrong with her computer versus anything in the connectivity aspect of it because it like does this really weird clicking thing that sounds hardware related but anyway. That's neither here are there. Let's go ahead and here another bit of feedback from about clean feed but this one it actually gives you a little bit of Demo which is kind of fun. Hurry Robin Elsie. Cg and I'm the host of the rocketry show at the rocketry show dot com hosted on Lipson of course yeah and And clean fetus is how we get all of our people in a multi person show. There's a studio here that I sit at my studio with the capability of interviewing people. But you know we've been social distancing since the day we started and I wanted to have all of our host and heavy all sound like we're sitting around the table talking so we use clean feet for that and we've been using clean feed for almost as long as clean feed is out and fit rather than just giving you a blank review a figure. Well have the other folks on here with me. He can hear where they all sound. We've got Jim who is on. A connection is thirty miles away from me Jim. Say Hello how are you guys doing? And I'm sitting in my basement actually with the. I'm not a audio person at all but under siege wing Kind of Gotten into it. So I'm talking at my bench in my basement and dryers turned off and That's an inside joke or you. We're recording you. You know sometimes you hear things. Clanking around in the Dryer Jimmy you should try and the other person we have with US IS JESSIE WHO's over in Denver. Colorado who's one of our hosts will say. Hey Jesse egg guys. I've been using clean feed ever since I came onto the show just a few months ago and I was added recently to be correspondent and it became came to the point where we had a lot to talk about so I just became a member of the show and using clean feed has been an easy way for me to communicate with a CG in Jim to just make sure that all of our voices sound equal and the results on our podcast. Actually sound amazing. And I love it. The it's very simple and you know C G and g make it easy so we not only do we like it but we just gave a little audio sample of what it's like. Having two different hosts from far away any of the questions let us know. Thanks for the PODCAST. Folks very clean. Gentlemen thank you for sending Sunday night in all of you guys. Are there talk so now you can see. There's like three of them three of them talk and they give you a little bit of a rundown so this feels like it's a really super solid solution and another email here. Hello Elsie you talked in the latest show about clean. Feed one key thing to know is that it does a double ender recording in that the remote guest is recorded locally and the file then downloaded. That's different than some services and like some others. I know you talk about being perfectly happy with skype but you can get audio issues with skype from time to time. Because of band with problems a double ender solves that those systems can have other issues like losing your recording. If the browser at the other end crashes remote recording has been big issues for podcasters during the pandemic it might be useful to your listeners if you did a review of the type of options and the differences. It's been a common topic on Red. It's our slash podcasting So much so that a very useful post with the options has been pinned to the top in. There's a link keep up the great work and this is from Stefan. This is becoming the Mr Clean Episode user main feed episode. Dick Clean feed episode. That's right before the pandemic always figured if I went into a pandemic I feel like ash from evil dead and I really after being in this pandemic I feel like mister clean more than oh my gosh. I think that you probably look more like clean. Yes that's true. You thought yourself would be in the pandemic how you actually feel the memes of that are like hilarious but anyway but you have a favorite way rob but you've been doing things now for the past fifteen years. Correct my favorite set up recording from multi locations interviews conversations is what I started in early. Two thousand five and that is where you have a mixer and pre-empts and digital recorder and you can go to podcast for all on Dot Com Slash Mixer Dot pdf to see the block diagram for this. What I like about this setup. It's one hundred percent agnostic. And what I mean by that. It's stick to the computer. Os It's agnostic to the voip software or the video conferencing software it record your voice on Channel and the audio you hear from the computer I e the guest or guests on the Channel. So be it skype or zoom or facetime audio or something else it does not matter. Mac or PC does not matter. Update your last week. No BIGGIE IF VOIP SOFTWARE WORKS. You're in business began. You can see this podcast one dot com slash mixer. Pdf and with zoom eight six and a laptop. You can replace the mixer and pre amp completely and just plug your Mike directly into the h six and take your take the audio out of the computer right into the other channel of the h six so the audio of the computer right into the six and then the person you're talking to here's UV. The MIC on the laptop. So you you can simplify down even a little bit more than my block diagram but the basic ideas you record off the computer on a digital recorder and how the person sounds to you that you are talking to. That is how they sound on the recording. A good connection with good voip client and they can sound like they are in the room with you as well. And there's no additional monthly fee on a Mac can use skype call recorder as well called quarters a one time fee but forty dollars that's available. That's not as good of audio as you'll get recording on the zoo made sixty do but I just mentioned or the mixer but there are other ways to do this. Stefan brings a good point in there. It's just that I have found as well. That recording double is the way to go regardless of what happens. I mean we've gone through so many different setups with with me being in separate and different locations with you. And Ron like you and rob that we'd be weird. You Enroll Robin. I feel that way so robin I have gone through a lot of stuff. Justin I if she podcast same thing and we've used so many different tools to connect so the connection aspect of it has changed dramatically from when we started. But what what has been something steady that we've have continually done has been that we are doing double and we always do a double ender so regardless of how were connecting everybody records on there and there is a master track that's recorded but the end product is not using whatever that is it's always using our local recordings and put together at the end that said though. There is a new kid in town rob so this one is a browser based recorder so kind of like clean feed and this one is from resonate recordings. It is a platform agnostic. So That's good rob but you do need to use crown and I'm going to have a Lincoln this show notes and this is what it said in the release that the team over at resonate recordings out quote in response to the recent demand for remote work tools resonate is excited to announce the public launch of the resonate recorder version. Two while this tool has been available to our client since October. Two Thousand Nineteen today. We're making it freely available to the public. The resonate recorder is a free online voice recorder. This tool allows you to easily record a monologue podcast directly from the browser on your computer. You can even record a remote interview that sounds like you are in the same room if he used the double ender method and then in in the we hope that this tool continues to make podcasting easier. Client read about all the features. So I'M GONNA put a link to this article because they also breakdown double enders and all of that. Kinda stuff at in this very thorough article. I thought that was a really cool feature. I know that there's been times rob even though we're talking about remote recordings now that I have had Newbie podcasters come into the scene. Somebody who does it doesn't have like a powerful computer or they don't have access to some of the tools for whatever reason they want to record something and they don't quite know how to go about it and having this as an opportunity to do it even just a for a solo podcast. I think that's great because there's some people who are a little intimidating. I know that my seem weird for some of. Y'All because we've been around for a while but there's people who are really intimidated downloading a doll even if it's free even if it's audacity you know even when it comes to that kind of stuff it's like it's a little overwhelming to open up like that in seeing interface may feel super just unusual for you or an unfamiliar so maybe having something like this would be easier for people who are just starting out that just want to test the waters and feels like this is a great asset to have so go ahead and check it out. I Know John. My producer four she. Podcasts has tested this with another of his clients and I have a feeling. He's going to be reporting back in an upcoming episode but it feels like He. He told me that he was very happy with the results and now moving to some updates on facebook this is from you so. I'm GonNa let you take this as I know so. This is kind of bizarre. You guys I'm not a facebook fan at all but this is like these are updates from facebook so I only picked some that are that were the ones that I thought. Were the the most Impact podcasters the most and I again. I'll have links and the show notes that you can reference back so the first one quote you'll be able to mark facebook events as online only and in the coming weeks in agreed facebook. Live so you can broadcast to your guests to support creators and small businesses. We plan to add the ability for pages to charge for access to events with live videos on facebook anything from online performances. Two classes to professional conferences and quote. That's kind of NEAT. I mean to some degree if you are having like I was thinking of like a podcast or if you have maybe something specific like a behind the scenes on boxing of some kind or maybe like some kind of watched like some viewing party that you WanNa do only for your super fans something along those lines or maybe you're going to be teaching something specific to your audience and they are very used to doing facebook events and I didn't even know that you couldn't do facebook events in quote online. Only like I guess. That wasn't a thing before so now I know so. This would be kind of interesting. And then this part which I really loved quote were making it. Easier to access live video so you can watch or listen anywhere. If you have limited data or a spotty connection you now have the option to listen to the audio only anyone that has limited data or spotty connection. That would be me A. This is so exciting for me. Okay if you don't have a facebook account. Most public live videos are now available on the web and some pages can share a toll. Free number that lets you listen through the audio through any telephone and quote. This is bizarre. I think that was kind of weird but alas I like the functionality of making some of this stuff accessible to anybody I also really appreciate the fact that some of these facebook live event. Or whatever. Don't require you to have a facebook account which in the past has been an issue like sometimes. You can't even see stuff and you keep seeing like open up your account or sign in all the stuff so but alas being able to listen versus watching. I think is a huge plus. There are very little at least from my under like things that I have consumed that are live events on facebook. There are very few times when I want to watch something. Usually it's like you can put it onto the side and keep working in your primarily listening so lot of times I'll have a video. That's running behind the browsers and although the work I'm doing just to listen to the audio. So the candidate. Yes so this is a great and I know you guys. I haven't tested any of this out yet and I'm not sure if it's they did have a release at the beginning in obviously right now like an like an aproximately right now. It's so last month so check it out. Let let us know if you do anything special in that would be awesome the email the feet at Lipson dot com. And now we're GONNA move over to our second promo of the episode then naturist living show since two thousand and Nathan. Nature's living presenting topics related to nature and discussing issues of interest in interests mindedness defender shine. And I'm your host of the podcast. And My name is Samantha. Graham and I'm the show's producer. Nature Azam is more than just taking your clothes off. It's a life philosophy with physical psychological environmental social and moral benefits visit us at nature's living show dot com the nature. Living Show always close presidential. We've got some news from one of the top eight aggregate or APPs. Gosh so here's the email hi rob. I hope you're doing well in these weird times and that you and your family are safe. I'm contacting you to let you know that I released a major version of podcast addict which now allows users to review podcasts. I'm not sure if this is the kind of things that you're interested for the feed podcast but I just wanted to let you know in case it is stay safe in. This is from because you're could be ABS. Xavier have yet whichever one you choose and yes. This is exactly the kind of things that we like for the feed. So thank you for the heads up on on the update for podcast addict. Whenever there's any updates with any of the big aggregate or Apps we love to get those here Especially ones that have over one percent consumption so xavier heavier. Thank you for the great work that do there at podcast addict and keep it up. Okay another Hi rob an episode one sixty four of the feed. You talked about an addition that we can now make to the end of our. Rss Feeds my understanding was that it created custom players for each episode. Could you send me details on what it does? And what the code is. Thank you so much for all that you do and this is from Jake the educational duct tape. Podcast insurance. Not Unique. The change gives you the unique. Id for each episode. So you can use that to generate the player on side Here are some instructions. We added support for the episode. Id number two the RSS feed this will allow for you to get the episode. Id number automatically from the feed to then use to create a single episode player with the Lipson player on your website to activate this feature. You need to add this extension to the end of your feed. You are out and it's question. Mark Include Dash Lipson Dash Meta data. Equal true you must add that to the end when using the fee to get the. Id Number that makes your feed you. Url Show slugged that Lipson DOT com slash Ara says question-mark include Dash Lipson Dash mandated. Equal Tro in that. You'll see this tag less than symbol. Lipson Cohen item. Id Great Uncivil. And which again you can use this for the html player that you get from us to auto generate that player for that episode in a blog post that you may have auto being auto generated out of your RSS feed. Let me know if you have any questions. Pretty above. Thank you for asking on that. And then he actually back a reply. Thanks for following up so quickly rob currently when I published an episode and arrive at the links pop up screen. I grabbed the item. Id from one of the provided you are else in pop into the code that I have on my wordpress site. If I'm understanding correctly this new update essentially does the same thing accessing the item ide- but in a different manner right. Yes correct again but the beauty of this is you can then have everything automated so this is for people that want to have it automated. I mean if all you're doing is grabbing it manually. You could just go into your lipson account as is and go and grab the code for the embed code for the player and grab it but this where this house is for those people that want to automate a process so this is a way to get the item. Id for that episode which isn't generated until you publish automatically. It just takes a little bit of a step for all of you for all of you. Fiends Asian fiends. So this comes into places Obviously automation but so it's automation in two ways one where you're scheduling the release of the episode to some point in the future so you don't know what the idea is going to be until it's published in the future and to where you may be exporting out of a service and into. Lipson where we have some people that do offer radio so they have their they record on the radio there on radio station and the record at the end of the recording system spits out the MP three file for that their session on the radio and then automatically FTP's it to their lipson account which then automatically publishes it and then this automatically updates the website so we have some customers that have all this automation in place. So this helps with the automation. We love that by the way the reason why people wanna use our player. Oftentimes is because our player. You cannot force preloader so the beauty of our player are player. Doesn't actually give you the URL of the media file in embed code so no matter. How bad a web browser is. You can't force preloader our browser so if you have overly popular website and you don't want your numbers to be affected by people trafficking your site with bad browsers are player helps you. Keep all that for voting away. I can't stand preloaded players. I can't Dad Dad. Some people put on their site on purpose. But he's up their numbers. But it's bogus I know but there's also a lot of people that don't even know that that's a thing you know like they don't like Preloading players that don't play because there's pre holiday say it preloading and pre playing players where you go into the web browser and it starts to play. There's that doing evil because then someone goes your website there at work when people go back to work and then often audio such blaring out of the computer in their cubicle. That's mean and the other thing is that it's when it starts to pre load and you don't even know that yourself like as a you have no idea that that's happening in the back end and you keep thinking that your numbers are growing and then you realize no numbers are not growing new. It's just Nunu okay. Moving right along here onto another email. Hi Rob enjoying the feed. I noticed you mentioned that the facial. Id will not allow to faces in the facial ide- setup okay so we just changed topics here. We are now talking about iphones. All right here. We go. I found out that a mask will obstruct too much of the face to do. A setup spam however one can pull the mass down to expose the nose area and the facial. Ide- will work with your original face. While doing this activity in settings one can do a facial scan of a parent grandparent spouse child or whoever one desires as an alternate face? I just thought I would pass along this little. Tidbit thinks for all the accessibility of the lipson dashboard and in the blind abilities APP available on the APP store and Google play store. Keep up the great work stay. Well stay informed and stay strong regards. Jeff from blind abilities will just thanks for the feedback. I had forgotten apple. Did the alternate face on face. I D I did train my face. Id on my iphone. Tennis MACs using the alternate appearance to also use my face with a mask as the alternate face but as you said I needed to pull the mask down below my nose to get it to work. It would not work with it covering my nose. Evidently my nose is a distinguishing feature. Or so I've been told in sample would agree So thank you for that reinsurance. Well there's an update though too isn't there isn't there an update so there's an update so there's a new update coming. It's coming it's Iowa's thirteen dot five in. Its Beta three came out so it's still in Beta but when it comes out it will speed up. If you have a mask on saying oops you have a mask on instantly rejects you so it is so the update that's coming. It doesn't make it easier for you to get your face idead with with face mask on it what it does is it makes it easier for you to get rejected so quickly. More quickly takes you to the Where you put in a enter code to get through so it looks if thinks you have a face mask on and it can't idea so if you don't pull it down blow your nose looks because note. Bhai can't do that and it stops trying and it takes you to the for you to enter your Security Code move more quickly more quickly. Well good instantly instant rejection another email. Robin Elsie. I don't know what to do about this or maybe it's not a big deal. I did my due diligence and check trademarks and other shows long before I landed on my podcast name and artwork which my show title is ditch. Your backup plan three months after mine. Launches I find this new one. Titled What Is Your backup. Plan would seem suspiciously like mine. I guess I need to move on the trademark Nell do I make friends and connect or what do I do? Please advise in. This is from Jen and I asked you. I could go through this in. Give her example show and she said yes. So Jen's good with us so hygiene. I think you're going to find it hard to get a trademark with any teeth for the phrase backup plan. Maybe for ditch your backup. Plan the full name but just looking at backup plan. There are four shows. Total on Apple podcasts. Now with backup plan in a title. One of them is from twenty. Eighteen trademarks are tough when it comes to doing anything with them. The the other podcast called the feed Started six months after us and got a trademark for the feed for podcasting. But they can't do anything with it because if they come after us we can prove prior art and that would kill a trademark. So you have to be careful too when you get the trademark. It's like okay. You could say a have it but if you try to enforce it and you are on shaky ground and it's GonNa be tough now. I sent that to Jannine. Here's gentrify Hi Rob. It's just that the content is nearly the same. I saw the other similar titles before I launch and the content was different enough. Should I connect with them? My students are wanting to give them a one star review. But I told him to please. Don't they need to take the high road? I'm guessing this podcast oil fade. I just don't know if it's better to connect or ignore what do you do with the feed ignore? I noticed a few months ago that she podcast also had a copycat knock plural. What did he do? The first episode has Kovin nine thousand nine hundred the title. Obviously they don't listen to the feed the real one also an anchor. They are definitely going to fade. Thanks for your reply in this John Again. I'll let you answer. The part of the sheep buckets but I I agree that be an anchored definitely makes them a prime candidate for premature vacation. Pod Fate occasion but But until then the key thing is to make sure you push people to subscribe and Apple. Podcast right now. A search for backup plan has them. I make sure your students are not subscribing to their show just to your show and have your students subscribed from their friends apples. I devices and apple podcasts. As well you want to get more subscribers so your show shows up number one in search results for backup plan or your backup plan per talking to them. That'd be tough to get them to change but worth a shot and this happened at I know people talk to other shows where they've had my name in. The HAT is a couple of times. It's happened but it's not often where they've changed. Backup plan is a very common phrase and if it's a phrase used in your industry all the time like what is your backup plan when you get to New York. And don't end the lead in a Broadway play. Then it'll be even harder to get a trademark I think your best plan of action and I plan of action should be to get everyone you know to click. Subscribe to your podcast and Apple podcasts. Fa I just did that for him. and thanks for letting. Us share your show title on the PODCASTS. To give people an idea of the situation I'll see you give your thoughts on what you've done. Which she podcast. And the other she podcasts. Out there yeah. Yeah so I mean mind you just to get back to the feed there are like. I don't know how many the feeds out there. I think there's an round seven now. Yeah there's a bunch of of marrying amber MAC has to write. Amber Mac does have lunch. He has co hosted show and it's About social media so there's a lot of people's and obviously the other the feed is about food so as an eating with the trademark. Yeah and and that is with very famous chef dude so anyway but we haven't really come across too many issues of because of the name by which he podcast. It actually wasn't necessarily like it was just say I think it was really ignorance on the person's part of things and we did end up sending a season to a cease and desist to her like in physical delivery of a letter to the person because what ended up happening. Is that in search? And you can you guys can still. I'm sure if any of you guys go out right now and search for our show you right in she podcasts. I'm almost ninety nine point nine percent. Sure that you will not find our show. I you will find her show I because she happens to have a very large online audience and it has nothing to do with podcasting her show at all. It has nothing to do with like our topic at all. None of that stuff but unfortunately the word podcast is a problem. Because that's like a very very very common name. In a lot of people happen to use the word podcast in their title for their show and therefore it actually creates a different title than the actual title of the show itself. I don't know if I'm coming across here Versus like you know how there's the feed podcast. And then there's the feed the official lips in podcasts. Which I know that there's A. There's a slight difference between those two shows but there but the reason that it's expanded in that rate is so that we can differentiate between one and the other but there are some people who just name their show and add podcast to the tidal when there's no reason for them that's not the actual name of their show and and this person that's what they did. So that's not the name of her show. She just added podcast as a qualifier in the title in that messed up she. She podcast and your she podcasts. And by the way she podcast you are actually number one for sheep. Podcasts your head of right the other jail did but most people when you write sheep. The thing is her show is not she podcast? It is shoot. That's it she but if she would just remove the podcast from she we would be fine because it's she with her name and unfortunately that's what people tend to write the name podcast afterwards and it. Kind of it's unnecessary. It really is unnecessary to be adding podcast. When your name is not doesn't necessitate it right. That is one of the Times that makes me nuts anyway. That's so we sent a cease and desist and she complied with changing her artwork and changing a lot of the stuff on her website. She hasn't changed some things and I just because I started to do some because of this question I went and looked at all her stuff and I was like. She hasn't removed it from here. And so Jessica was not happy and she followed up. We will let you know about it So it's not an easy thing and unfortunately with anything that's trademark related. The only way like what rob was talking about that it really becomes valuable is if you actually take care of it or follow up on it and really protect the mark and you have to be very diligent when it comes to that and it's yeah need just just gotTa do what you gotTa do man so we move on we show and you know if anyone else has any thoughts on this. Please send an email directly to Robert lipson DOT COM. I'll pass it onto jen. So if you have any thoughts for Jan pass them on email me and afford degen. So here's another email. I Robin on episode. One Sixty six rob was talking about a foul up with the listeners. Show listing and I think I have a similar issue for some reason. My active travel adventures. Podcast now appears twice in some apps but not all episodes our listeners listing. I haven't completed eighty episodes so I don't think it's a limit issue. I took some screen shots below from pod. Bean and cashbox to show you. I thought I would also check Google and apple to see what they're showing if I go to Google podcast time listed once sadly when I googled apple podcast to search for my show. I got zero results when I know. That's not the case. Because if I go to itunes music I show up. Screen showed Spill Schmidt screen shots below. I'm not sure if I messed up somehow or someone else did but would love to correct any advice most welcome. Thanks for all that you do. Lipson kit right so when I look at Apple podcasts. I see one feed for your show listed. You know active Travel Adventures Start Lipson DOT COM SOC RSS. That's the active travel adventures. I'm not sure why some APPs would show your show twice. You could do a slight update to your show artwork Underline under adventures or or something minor and then see if both shows are work updates or not if only one updates and the other doesn't that means there's two feeds out there. That's one thing you can do. I I mean I don't know I. Some of the some APPs would have it twice and he said you know he hadn't changed feed and hadn't didn't have any other feeds but sometimes there are those mirror feeds that get out there so thank you some third party. Aggregate or upset created those feeds at think trapped in anyway long or the short Apple podcasts has your show wants so everything looks good there and not sure why a couple of APPs don't have it showing correctly but you have a fun little update here. It seems like you've been doing a lot of thinking on this. Rob Let us know. Little bit about pod. Feeding I mean people often ask when we see shows pod fade and I say there are two key main groups. The first is prior to episode ten group. This is mostly those that did not realize podcasting acquired you know actual work Per coming up with good content or or just folks that are anchor in general and then the second group is those that quit around episode fifty. That is when they come to the realization that they just are never going to make money at podcasting and I had someone last week. Email me saying they were closing their podcast. Because quote the podcast is just not garnering enough interest to continue on quote and how many episodes had that show released. Yup exactly fifty. That is how many right on the number. And they were the definition of nope not going to make money at this pod vader and then there are other types of failures. I start thinking about this. You know there are that are not number bound. There is the my host left me. Flaked out is an expletive pod vader. Remember folks need to convince your co host to podcast with you. It's not likely to work. It's like a marriage proposal if you have to ask more than once. Yeah it's not likely GONNA blast. Don't get me wrong. You don't need to get down on one knee and all if they are not excited to be your co host. When you ask the first time you might WanNa look until you find someone that will be excited to be with you. It's not swipe right right right right right on the same person right break once. Right isn't the way it works. Anyway find someone that's excited to be with you behind the MIC. This and then there is the life happened pod fater or the TV show. I was covering cancelled pod. Fader and my favorite one. The I landed my dream job from my podcast and I need to close the podcast down pod or simply the mission accomplished pater so any other types that you want to add elsie or anyone else wants to answer. You totally covered everything that I that I was thinking about very succinctly and it's funny how you say you were kind of looking at it from the perspective of fifty episodes and I think you're like on point right there because what I tell people. Is that whatever? There's something that comes up around the one year to year and a half mark something comes up with podcasters that have been doing it for a while and they come sort of like this. This not realization but a questioning of sorts. Either a questioning as in doing this. Should I continue doing this or I'm feeling a little bored by my by my show? It's getting to be a little bit more of a challenge. Like how do I spice it up? You know it's kind of like the seven year itch. The twelve months to eighteen months is like the seven year itch for podcasters and sometimes it actually becomes better like they. Sometimes there's a rebrand to the show. Sometimes they find renewed just renewed connection. This is when people are looking out to see how what they need to do to get better and enhance. And there's also the time when people look back and go like you know. This is really. This isn't what I WANNA do or life happens in not even in the way like as in like they have a baby or they get married or there's a death in the family or something like that but maybe they're just over the topic or maybe they forgot to seven hundred ninety seven dollars spent on the Webinar from from twelve months earlier totally. That could happen as well. So I think you're right on point because fifty episodes it's right around either producing a show weekly for a year or producing a show by monthly like the way that the fee goes out to like. That could also be a thing. So you're kind of getting those hours under your belt. So that's I think that you're right on point and I have always seen that everything you're talking about in terms of pod. Fading is one hundred percent correct. I feel like that. The the the biggest cause a pod fading for at least in my experience working with podcasters first so long now is life. Life is actually the thing you moved. You had a baby. Your circumstances changed in some way you got married. You got divorced like all of that stuff. Is it massive because it uproots the family hour uproots life and then you kind of have to like think like? Why does this matter now? Is this something that I care about now. And sometimes we care about it and you just never get back. It's like I'll come back to it. And then what happens is they put it on hold and then? They never come back doing that. I will raise my hand on that one because I that's been me so folks you have any other ones you want to throw out there. But yes it's the coping being single podcast up. I got married. That's mission accomplished fish. And that's right all right so now though we have some we're moving into a little bit of a stance thing here and this is Neil actually He sent a or he. Didn't he actually tagged us on social on one of our for twitter and stuff like that he put up a tweet in he introduced us to some new stats that had just come out of the UK and this is the from Rajar and we actually had mentioned the Roger Stats either last year or the year before. Because they've done this before. And it's the MIDAS survey where MIDAS stands for measurement of Internet delivery audio services. What they did there. And we'll have a linked to the PDF but some key takeaways from the survey from this year which again is for. The U K audio listeners is one is when content is consumed not time wise but a tiffany wise. Not the not the time of the day but activity wise. What what you're doing the top of the list. Forty four percent were consuming during driving and traveling. Second is no specific activity so just chilling and listen to a podcast. That's thirty four. Percent of those surveyed third is working or studying. I thought that was interesting. How do you study and listen to a podcast? I can understand working but starting that's harder? Yeah so grades. There came maybe a little bit Okay twenty one percent of those people household chores at four. Th at seventeen percent and fifth was sports exercise hobbies at fifteen percent and there are more and clearly these were this was pick more than one option because those numbers are over one hundred percent so basically probably had which different. What different activities are you doing when you're listening to podcasts? And then you a lot to choose multiple ones the second takeaway was weekly reached for those fifteen plus and podcasting reach twenty two percent of those over fifteen to twenty four twenty seven percent of those thirty five to twenty five to thirty four twenty three percent of those thirty five to fifty four and just nine percent of those fifty five plus overall podcasting reached eighteen percent of those surveyed each week which means they had a bunch of people that were fifty five plus to skew that survey that down from weather's other numbers were and then finally in the demographic data forty six percent of Kessler centers where female versus fifty four percent. Were male again those were all the stats for UK listeners. Thanks back again to Neil for letting US know that the rise you study Had just been released you guys. We'll have a link in the show notes so that you can actually see this data for yourself and then maybe extrapolate some information on your own but now who we are going to have a promo or third of the episode and moving into our stats part our personal stats are at least Lipson stance here. We go so promo number. Three is from the European desk. That's appropriate after the last article. Now my God yeah. The Europe desk is a podcast all about Europe and transatlantic relations made by Grad students at the BMW Center for German and European studies at Georgetown University each episode. You'll hear voices from all over Europe and beyond discussing the most important issues in transatlantic relations and European affairs and covering speaker events and expert discussions taking place at Georgetown University. Finders Lipson or wherever you listen to podcasts and follow us on twitter and Instagram at the Europe desk thanks for listening thanks and Stats okay now. Continue I guess what stats and we're GONNA get into the lips and stats. And this is the median and mean numbers to see how your show measures up. And this is the median and mean numbers are based on episodes released in the month of March with downloads measured until the end of April on average. Each child is about forty five days old. And the median number for March one hundred and twenty-five damn a bit from February one hundred and thirty the adjusted mean or average where I throw out the top. Half percent and any files with three are less downloads. The adjusted mean was thirteen hundred and sixty four down a bit from February on when it was thirteen. Hundred Ninety eight six point six percent of all downloads episodes released in March were in the five K. range or greater downloads. That's the magical number some advertisers for a downloads campaigns. That was down from February where it was six point eight percent. Here are some other numbers here that we're going to give you that you can measure against your show is doing and to put things in perspective if your episodes are getting one hundred and twenty-five downloads or more after thirty days you're better than half the shows if you're getting more than a thousand you're better than eighty percent more than three thousand better ninety percent more than seventy one hundred ninety five more than eighteen thousand year better ninety eight percent and more than thirty two thousand you are better than ninety nine percent of the shows and those numbers for March were all down compared to February's numbers and given a trends for most of April. I would expect them to drop even more when we report the April numbers next month just as we expected. March numbers drop and they did all this drop obviously because of coveted nineteen. And we've been looking at the downloads class carefully and closely for the six plus weeks now. It seems longer. Doesn't it seem like it's been years? Yes and we compared the downloads. Those weeks to the averages from the weeks of January Twelfth Nineteen Th and twenty six. And what we've been using for the baseline and what apple uses back in that timeframe as well for their basic but I looked at things for three key groups the entire week Sunday to Saturday and we Weekends being Sunday and Saturday and then And then Tuesday Wednesday Thursday which are traditionally our biggest days for downloads. Here's what we've seen in the past six weeks. The Week of March Fifteenth was eleven point nine percent reduction versus the baseline weeks. That was the best week but that was the beginning of the worst week was last week the week of April nineteenth last week as far as I have full data for and that was fourteen point seven two percent all other weeks range between twelve point seven and fourteen point two percent reductions looking at weekends the best weekend was the weekend for the week of March fifteenth with a slight increase for Sunday. Saturday of point eight five percent versus baseline weeks. The worst weekend was the week of April twelfth. That included Easter had a drop of six point. Three three percent the rest of the weekends where between point five percent and three point two percent declines but the key one and. I like to look at it again. It's a Tuesday Wednesday Thursday window again. The best week was the first week of all this week of Three fifteen which just drop sixteen point six percent. The worst week was last week. The week of April nineteenth withdraw of twenty point nine percent all others ranged between seventeen point two percent eighteen point seven percent. I did look last night to see the Tuesday Wednesday Thursday for this past week. The last week of April Which would be the the The Week of the twenty six and actually dropped Got Better so I went back to eighteen and change when people ask. How do the pandemic affect downloads? I say it's around fourteen to fifteen percent decline for weekly downloads in around eighteen to twenty percent for Tuesday Wednesday Thursday dollars with weekends holding close to where they were before at. This all started again with to make sure we emphasize this. This is all sixty eight thousand plus shows hosted on Lipson in aggregate that. We're looking at not your show specifically your show is likely a little lot different on the numbers but if you are seeing a decline it's not as we said before this is temporary there will be a return to something close to the normal consumption at some point in the future until then keep connecting with your audience and is really really important to stay connected with them even release an extra episode or two if you have some extra time connect with them in your community board and if you don't have a community board for your show definitely time to create one and that's where. I leave that where we where have we been? Oh my gosh bird. Virtually elite. Well we had a headliner. Webinar on April twenty. Two on Earth Day showed on my gosh with us now is say hello or they are no not my birthday okay. So here's these these are crazy. Stats Y'all so there were twelve hundred. Thou- Twelve hundred thirty four total registrations by the morning of the Webinar. That was on April twenty. Second and there's there's more after that and five hundred sixty two people that attended live which is which is honestly a blew my mind. That's like a forty six point. Seven percent show up rate which does not happen with webinars. And I think that most of you guys knew that. And even if you're doing like a live show I'm sure you know that it's a very small percentage when you're doing anything live that show up the majority down. I know I know. I don't have an excuse to go anywhere. They know right so my show up. Yeah but it was really. I mean there were lots of people there and then they were literally right afterwards. One hundred and thirty eight had already watched the replay and thirty one people registered after the event on that day like am not sorry. Not On the twenty second on the twenty third. I'm correcting myself there. So that was the day after we did. It was crazy. So yeah we're going to be doing more webinars that are going to be slightly more focused towards tools and education. That is beyond like how to podcast. This is a microphone. And you record so it's going to be a little bit more. I'm reaching out to some folks that I feel are going to be amazing and so we hope to. We hope to bring a lot of value to you guys but anyway where were were you rob. I was on a twitter. Ama type event with content marketing world Where the person running it for content? Modern Mo- She asked me a bunch of questions around podcasting and brands using podcast. So it was very much cured was supposed to be geared towards on brands that want to use podcasting and You can see my answers if you search for podcast. Four one one and Hashtag Siham world. And I'll actually have link if you want to find that but There was quite a few. Some of my answers are like nine part answers. Gosh I can't do anything short now. You have little no you can't. You can't really especially with a lot of the subtlety that you have to do on twitter stuff. It's like no way. There's no way to do it but anyway. Go ahead continue. I need take all the questions she asked. I just needed. Take my answers in turn into a blog post. I did A guest presentation for the podcast class at Suny Stony Brook. And that's the one that Tony Deck is the professor for. So thanks Tony. For having me present to your class I started showing a pie. Chart and say indie. Podcasters are ninety. Nine point five percent of podcasting and this little sliver of the point five percent. That's what hot pod covers the rest of it not so much at all and that is by design you know on hot pots part. Yeah they don't want to cover that ninety nine point five they only care about the point five so and then I went on to destroy some common myths in the space. Starting with that covers everything which doesn't so. Yeah but yeah he's actually Nick's going to be one of their. I guess guests. A lecture is coming up so I just wanted to set. This is where you know when you read that you need to understand what you're reading and here here's actually how the cousins base actually does work. And here's some real numbers and then we'll see we both actually were at the same place. We were both quoted Jacobs media article about what it means that over. A million podcasts and apple podcasts. Want linked Show notes for that one. You know I I basically said what I said on the last episode of feet. It's nice that we have two million but the reality is it's two hundred seventy two thousand. Twenty seven percent are really active. And that's the more important number look at see. I was also in inside radio. Dot Com with a blog article titled Proof of podcast stickiness. And this is where I talked about what we said on 166 that while driving and transit use is down fifty to eighty percent. Us According to apple at least per requests for directions that podcast consumption is down just fourteen percent and I still to me. That's a it podcasting being down fourteen to fifteen percent during the DEMOC lot and its tiny. That's a lot less than I thought it was going to be down. And when you consider how few people driving again given information from apple you know transit directions down eighty percent and driving down fifty That will only seen a fifteen percent reduction. Fourteen fifteen percent reduction in podcasting tells me tells us that people are going out of their way out of their normal routine to listen to the podcast. They like so. It's not just something that fits in their rhythm. It's something they like to do that. They've been doing in rhythm so but podcasting transcends just driving. It's not just because they're driving. It's because they actually like imagine. Matt I know who knew Guy Darn it but this sets up really well for when when people do go back driving and stuff that I think you're gonNA see More podcasts consumption. Cause sticking with it absolutely and there's going to be a lot more people wondering how to do it you know and I feel I totally agree. I think it's going to be one of those things where it's like the it's going to be easier to take podcasting back to quote driving around maybe doing normal again it whatever that might be in the future versus what happened now right so. I think that that those those that bit of behavior is actually GonNa continue so where we going virtually. Are you going anywhere? Do you have any anything happening? World of online. I think I do. But it's going to be one of those recordings that doesn't come out right away so right. Yeah so that's why. I don't think I've anything coming up between now and the next episode. That's going to be live. But I think Bob something to talk about next one because a lot of virtual stuff coming up but we do wrong. What do we have coming up tomorrow? Yeah we do so Lipson. Has WE HAVE OUR PODCAST. Our monthly free podcasting quickstart on Wednesday may six at six PM and that is always free. Y'All a great educational resource. We update it every single time. Meaning that if there are new releases new updates new workflows any kind of thing information that we get from apple or from other pod casting platforms out there. We add them to this Webinar. So it is essentially a how to podcast podcast but it also is fantastic for anybody who is a podcast consultant or podcast coach or a podcast editor that works primarily with. Lipson or works in Lipson at any time. Because you get a real walk through behind the scenes of how to publish what things to fill out. What are the pitfalls people tend to have like? There's a lot of technical detail in this Webinar that you will not get anywhere else and even though obviously it is heavily lipson focus because it is our webinar. You will learn a lot of really basic troubleshooting tips or things not to do when you launch your show so please go ahead and do that. And I'm going to do a real quick plug for myself because some something we've been doing with Jessica for she. Podcast is four. We have paid patriotic community. It's called the she podcast super squad and we usually do a Q. And A. in there every single week. But that's not why I'm talking about this. I'm talking about the fact that we have been live rob every single Monday at one pm inside of our she podcast super squad group and it's been really fun like I've always been against like doing live stuff but there's something to be said about it. I think in in the interaction with our with our with our super fans essentially right so this isn't for everybody. This isn't for the sixteen thousand plus she podcast group. Few are part of our Patriot community. We have a special facebook group and It is five dollars a month to join and we record. Live there every single time and it's so great to just do it so just putting that out there in case you join live is good as long as you're interacting. That's what I was. Yeah Yeah live is not good if you just blasting to the masses and not getting feedback. It's it's really fun. We've been using stream yard so John is in there and then he puts it inside a stream yard and there's a chat going on and we have weakened like if somebody asks a question has a comment. We put it up on the screen. And we edit out a lot of things that are not relevant to the show in quote right so where. It's not just like Oh look look what we're doing like it's not like that kind of stuff but we do have a pre show and post show stuff that nobody ever gets to see so you kind of see. The train wreck with his recording. She podcast every week which is quite fun but anyway. That's you guys. I hope that if you guys have any feedback at all you will email the feed at Lipson dot com the feet at Lipson dot com or you can download our free APPs. We have free apps in both android and you can go to those respect fit to respective APP stores in downloaded connect with us that way. Every single way to connect with us is there. You can also call us at when two five seven three nineteen thirty four or you can leave a message via speak. Pipe Dot com slash the feed? We love to hear from you guys as you heard. The show was jam packed with lots of meal. I E mails and audio feedback which really adds to the show. So please go ahead and do that. But that's it for my end. We hope to see you guys in a couple of Nazi you but come back to you in a couple of weeks keep social distancing be safe chow by.

apple Google Lipson rob Lipson Dot Com Robin Elsie facebook Lipson Dot Com producer DOT Lipson DOT host and producer Mayo official Rob Generic Rob Lipson Mike Lincoln US
The New Naturist Living Show Website

The Naturist Living Show

16:03 min | 2 years ago

The New Naturist Living Show Website

"On this episode. I'd new website. Soda. The nature's living show is brought to you by barracks. Family nature's park at barrow. We offer traditional nature's values in a modern setting free. Your body your mind. WWW dot Darrow thought. Welcome. Dear listener to episode one one. It's been we're aware. Pro ching. Our tenth year anniversary of launching this podcast. And yes, it's been a little quiet since January and we're back. But part of the reason is. We're just launching a brand new website. We're launching it on October twenty ninth twenty eighteen depending on when you're listening to this, and it is its own STAN loan website. The new address is WWW dot nature living show dot com. A no longer sub domain of barracks. It's no longer a blogger site. We were using blogger which is owned by Google to host a site since we started in two thousand eight and we are no longer using feet blitz. Sorry. We're no longer using feed burner for the RSS feed. We're now using Jim LA for the website. And would you using Jim Lewis built in system for the RS has feed for the podcast? You have to understand that back in twenty await. There was only there was not a lot of podcasts. And there was not a lot of support for podcast. So we had to play with the fee to make it work with IT tunes. And feed burn was something that does that. But for some reason, even though Google bought that for honored million dollars. They have largely ignored it since then per. Perhaps because a proper podcast feed is so ubiquitous now or proper has feeds all require third parties as much we still use feed blitz though, which also works with that, but mostly because of its Email capabilities. So if you sign up if you sign up last few years through our website for the Email list, you are getting it. A notification from feed blitz. And so we're continuing with that. But the RS feed as move now, we were always using our own domain for the. Ara says feed get asked sorry if it's getting technical. But just the understand the fact listening to this means it's working because you obviously that went to the new website or you got the podcast showed up in your podcast app player. Whatever automatically whether that's a tunes or pod bay or anything like that. So you have obviously successfully you don't have to do anything. You're successfully listening to the latest episode one. Oh one. If you had gone to the old one there is a little short kind of Serb joking joking. Episode at created says, hey, you're in the wrong place. So since you're here, it should be fine. If the UC any problem, the website, we've tested we've looked at it. One of the big job was I didn't wanna lose anything. I wanted to work better. And I was one of the problems with the old system, and they was harder to for people to play was harder. For people to subscribe, Google seem to penalize us, even though we were using all their tools, we weren't showing up as well in terms of searches. And so hopefully, this which has modern and works better. We'll work a lot better for search engine optimization. But in the importing of everything we had to fix a lot of things we have to make sure all the old links work so going from nature's living Aerostat Z slash whatever. Two natures living show dot com slash whatever should be the same. So old episode links should still work because as a redirect happening as well. We fixed a lot of the. The problems with some missing images and sound files that weren't there. So it took quite a while. And it seems to be working now, and it's been tested by several people, but probably something's been missed. So if you find any errors, I would appreciate you sending us an Email and the new Email address is contact at nature's living show dot com. The old Email address of nature's living barracks. Tussey, of course, still works as well. And you can still call us at. The show phone numbers. Those are all the same because that's an extension of the barracks phone system. So welcome. You know? Ten years. Nearly ten years we launched and podcasts changed a lot in. It's really now really big. When I first started this. It was bit of an experiment. I was I think I've told the story before in previous episodes, but I was always been a fan of technology. And I the idea of doing a radio show myself was kind of cool and fun. Plus it allowed me to take some of things I've been doing in some of the better interviews and now include them in a medium that would be around for as long as they're available which could be forever. So unlike a radio show which airs and then disappears. This is available and we hear all the time. How people are catching up and he found the show. They've found the podcast and they're catching up listening to all one hundred episodes binge listening as we've now call started college as well. So, but we were one of the early ones podcasting. I started really in two thousand three it was the first podcast was called radio open source and in two thousand and four the first time we can find reference to the term podcasting. Which is in the guardian which has credited for coining that and in two thousand four is also when Lipson a launches Lipson dot com, which is a the first podcast provider. We didn't use them, but they were well known and two thousand five is really key. Because that's when I tunes started supporting the idea of a podcast, and you could reg to them. Podcast really kind of became talked a lot about in two thousand and five and in two thousand six apple to lease garage band, which made it easy to make podcast because it was built in to whether they didn't release garage in the released version with podcast player or maker sorry built into it. And so by two thousand eight. We stirred. My started the nature living show, and I was going to be excited. If we had a few hundred listeners that would be kind of exciting all over the world. And now I've said before we have tens of thousands like over fifty thousand usually per episode. Although I haven't looked at those stats recently. And we've been kind of quiet so as things ramp up again, it'll be interesting to see what the numbers are podcasting is big how big there are now over five hundred and fifty thousand active podcasts on itunes or apple podcasts. And that's eighteen point five million episodes. I don't know what the number was in two thousand eight when we started. But. It's been it was obviously a lot less. And what's interesting is. Of course, there's been a nature living show for most of the time that podcasts have been in existence because we started just five years into it. And so now in twenty teen we are fifteen years into it. So the majority two thirds of the time there has been the nitrous living shore around and so one of the first ones to be out there. What's interesting as podcast listeners is who you are. And you know, by now forty four percent of the US population have listened to a podcast. Sorry. I only have American stats couldn't find anything for the world. But I found a research study from the US it tends to be a younger audience. So you are probably on the younger end, certainly millennials are heavy consumers of podcasts. What's also interesting is that you are intelligent. Of course, your intelligence. You're listening to the show, but your podcast listeners of forty five percent more likely to have a college degree. And sixty eight percent more likely to be postgraduates. College or university level. And if you're not, well, obviously, podcasting attracts people who wanna learn who want information who are intelligent. And so you're obviously, even if you didn't get those degrees or you're not getting those degrees. You're intelligent enough to be interested, and you've chose to pursue a different path with your education that doesn't make you less. Intelligent. Just means you don't have the degree. And of course, because your nature story understood nature while year, even more intelligent. That's goes without saying, doesn't it? So I'm I'm really glad that this podcast continues. There's not been a few people who've started podcast quite as obviously known as long, but nuns, quite as active consistently. The I know that I've been off for a while. And I've been doing it in spurts instead of consistently and because a summer has become such a busy time for me. But I record of summer, and that's what you'll be listening in the next few podcast that come out in the next little while. And it's just a matter of finding the time to lock myself in and do the recordings of the intros and do the editing. That's required. Although I get a lot of help as I've said in pass from Sean. What you can do to help. Well, if you wanna record something that would help me in the past we've had a few contributors every corded, interviews and episodes and that saves me a ton of time. And I think it makes it more interesting for the listeners to in the beginning. If you listen to the first episodes, it wasn't supposed to be just me. I was really hoping have more contributors. If you have any phone ninety smartphone. You can easily record. The quality's really good. You just use it like a microphone, basically. And if you find somebody interesting or something interesting is happening. You can do a report and just send it to me, and we can make an episode of it. And now be fantastic. I'm particularly interested in those folks who are further away from me where I can't get to where you can find interesting pioneers are of of the movement who are in your club can tell bit of the history of where it was and where it's going or people who are doing interesting things that are relevant to nature's miniatures nudge being being nude. But body acceptance and respect for self and living more natural life. So it'd be interesting to have people record. So if you can do that if you know people that would be great. But if you can't do that you can do your part to help if you're interested by promoting the show by following us on Twitter or Facebook. By re tweeting by sharing. We're on Google plus as well by retweeting tweeting or by sharing any of the episodes you like by promoting and encouraging other people's subscribe. We now have a connected with blueberry. That's how you pronounce. It's one of those words you see written all the time. But you don't hear people say very often. And that's going to give us improve improve stats and improved a distribution as well. And hopefully with this new change I'll be able to get on other platforms like Spotify, for example, which so far because delimitation of the previous spot for him. I couldn't had the show too. So follow us share us promote us, tell others about it. And hopefully that's going to help spread the word about nature's them as show become becomes more and more successful. Thank you for listening. If you have any comments, again, send me an Email always enjoy getting them. The shows Email address now is contact at nature's living show dot com and shows website with a show notes are is nature's living show dot com. Very easy dot CA will work as well. We are in Canada as I've always said in the past chose to promote the dot com because it's easier for people to remember not everybody knows the dossier. Although it's a bit shorter. And if you wanna call leave a voice message, you can call a you can call toll free if you're North America one eight eight eight three seven three nine one two four or for over seas country code one nine zero five four seven three six. Oh, six oh. And or by Skype, you can just guy barracks. And then that puts you in all three cases in our main phone system, and the is extension is extension. Three three three easy to remember three three. I hope you enjoy the show. And you'll join us again for the next episode of the natures living show. This episode of the natures living show was brought to you by bare oaks, family nature. Spark traditional nature's values in a modern setting traditional values means that nature is is more than just taking your clothes off. It is a life loss Affi with physical, psychological environmental, social and moral benefits. Bare oaks family nature's part strives to promote those natures values in a modern setting that provides the amenities and services that are members and visitors expect for your body your mind. Learn more at WWW dot barracks dot CA.

Google WWW dot barracks Lipson dot com US apple barrow STAN North America Affi Jim Lewis Jim LA Ara Tussey Lipson Spotify Skype Canada Twitter
160 Seven Reputation Points and Lawsplaining

The Feed The Official Libsyn Podcast

1:21:36 hr | 8 months ago

160 Seven Reputation Points and Lawsplaining

"The B. He's episode one sixty of feed the old Fischel Lipson. Podcast the PODCAST. That takes it beyond how to podcast and do keeping you podcasting with podcasting. Tips and information for the every day podcast. Her and taking you inside. Lipson the largest podcast host and distribution network since two thousand four. Hey there welcome. Do we have a long one for you today. Extra commutes an extra workout. Y'All alright I'm Elsie Escobar Co host and producer of this podcast as well as the community manager at Lipson. If you would like to connect with me you can follow me at the Elsie Escobar. Alright so we begin with a timely update as of Tuesday January twenty eight. The Apple podcast directory has not been updating. This is affecting an unknown number of shows and results in new episodes not appearing in the Apple podcast directory listings. The issue started late last week. Apple is aware of the issue and is working to quickly fix it. In fact maybe when you listen to this all things will be well no existing subscribers to your podcast are getting the latest episode as they would normally do. This is only affecting what is shown on the Apple. Podcast directory listing. Okay and now onto what we'll be covering on this war and peace type episode for you today. Apple is creating podcasts to support their apple. Tv plus offerings. And we have receipts for you guys. Oh yes we do the music modernization act more into Google podcast and your podcast website. Rob's new facebook policies. Dmz A takedown notices geographic and user agent stats and we finish off with a discussion of all about the whole spotify is bigger than apple. Podcast narrative out there. Oh my God before we get onto business though. Here's how to get on the show. Because I know you guys want to get on the show. Please send in a thirty second promo to the feed and Lipson DOT COM. It needs to be thirty seconds or less end. Be Clean as in no profanity. I'm needing some PROMOS. I am running low. Please please people attached to your email and again you know. Send it over to the feed at Lipson DOT com. If you don't have a promo but you want your voice on the show ask us a question or add to the conversation that you hear on episode. Send US your feedback record it and email it to us. You can also call for one to five seven three nine thousand nine hundred eighty four or you. Can you speak by at speak by DOT COM? The lastly we also have a long running blog. Future called Rockin Lipson podcasts. Every Monday we highlight one. Lipson podcast and in order for you to be featured on the blog email the feed at lipson dot com. That's it I'll send you all the information. It is first-come-first-serve so the sooner you get your information to me the sooner that I'll get you in the queue and now let's jump into our main conversation with Rob Walsh VP. Up podcast religion. That lipson. Who is also happens to be my co-host right after our first. Bromo of the episode Pixie Dust Fan. Hi My name is Francine and my podcast is called Disney chat with Pixie Dust Fan and you guessed it. It's all about Disney each week. We talk about the topics from the movies to Disney plus to the parks and attractions. Anything to bring a little bit of that Disney magic into your everyday life so if you need a little extra pixie dust in your day come check us out. Disney chat with Pixie Dust Fan and thank you for hosting us. Hello Rob good. Generic time of the day Elsie. It's a new day so I kind of want to start the show today talking to you about something that I think might be really helpful for a lot of podcasters and I've been talking about it on. She podcast a lot. So if you listen to that show. You'll hear you'll already get a little bit of the scoop on this. I downloaded this really neat little APP. It called trip mode. It's a very small little APP. It's available for both windows and Mac. Os It's also very inexpensive. It's like seven ninety nine and what it does. Is that when you turn the little APP on it? Essentially throttles anything in the background. That is hogging up your bandwidth so one of the reasons that I did. This is because whatever little thing wants before Catalina Apple decided to make things in quote easier for us and it started to sink lots of other things in the background. Like docs and things like dropbox started to behave differently and they were all. There was all kinds of things that were going on in the background. That changed and there was a lot more nuance to the way that Os worked. And I honestly did not want to take the time to figure out how to turn off all the things and I just let it be right in the process. Though I started to see that it started to use up a lot more of my gigabytes that were allotted to me when I'm in North Carolina when I have a limited I supposedly have unlimited hotspot usage floor my The hot spot the my five at home book that just means they throttle you and you heard a certain level or exactly. Yes so then. I hit thirty gigs. And then it starts to throttle me and I didn't used to hit that very often before and then all of a sudden I started to top it out you know and I was like and I could not look back and go. What what is it? What's the thing that's doing this and so anyway? I decided I've got a download this little APP and I found out about it from power users and so what it does is whenever you turn the APP on. It disables almost your entire desktop essentially from thinking. So but you can pick. They can choose what you want so like you can disable anything in the background like the clouds zinc. I cloud When password the APP store like all of the things that are in the background dropbox like all of that stuff is already sort of like reconfigured in there and you can have different kinds of profiles for it. So let's say you're on a business trip and urine really low speeds you can turn on trip mode and it essentially takes all that off the background so you could really focus on what you WANNA do. I have a profile for my home when I'm connected to the my fight and as soon as I connect to that my trip mode actually I turn it automatically turns on trip mode like I don't have to think about it and it all and it turns all those things off in the background and you can also see how much data you used which is great for the day or for the week and it shows you. What APP is the one that using the most and you said that? Who's both MAC AND PC? Yes it is it is both Mac and PC. And I believe the website is trip mode dot C. H. And I'm I've been really I love as you know. We are all data. Have E- right. We would love to see data so just to see this here. This is the first time that I'm using that. I've turned skype on four using trip mode. Oh you sound great. I was like that's why you said I thought you would be North Carolina but you sounded like you were in Pittsburgh. Well I'm glad we'll obviously maybe it's a lot of stuff like. I just didn't know what was going on going on anymore. You know even if I turned off things like back blaze and things like dropbox which are very in your face like you can kind of. Go like yeah. Don't don't have those. I know that there were other things in the background with MAC OS. That were happening. That I did not know so now I have this now. I can tell and I'm excited. I'm excited by this so I think it's a great little APP to have and especially for podcasters if you guys just want to focus on one thing and you do have really strong band with whatever you can still turn on trip mode so that you disable everything in the background that sinking without your knowledge. Anyway how about them chiefs? I know I'm in Kansas City for those. That are new listener. So it's exciting. They're back to the Super Bowl for the first time in fifty plus years. So we're very excited here in Kansas City Missouri excited. 'cause WE GO to games every year so this is this is fun we were actually at. We actually went to where they played San Francisco in the preseason though is the last preseason game gotten picked up front row tickets on stubhub. So they're excited to to see that game. Well we are not going to know where she performed we going. Are we going to add? Are we going? I'm like Not at forty five hundred dollars a ticket. No no no not going. Oh my God is a big difference between the preseason game which was seventy dollars a ticket or sixty something is like no six seventy seventy a ticket for the preseason front row versus you know nose bleed it six thousand ticket well. Congratulations good times. Usually the super bowl falls Falls right around my birthday but thankfully my birthday this year I believe is not on a weekend so therefore it won't. It won't fall my birthday. I remember so many when I turn thirty municipal twenty-ninth Oh yeah. I know no but when I turned thirty I believe some of my best friends through me birthday party slash Super Bowl party. 'cause there was there was always like super bowl happening for my birthday. So it's Kinda like Christmas and your birthday. That's what it was that it was this little like me. It's like noise my birthday and Super Bowl but a good year to become a football fan root for the chiefs. Okay wait for the chiefs. Yes all right there we go. We've rambled going after hitting the thirty second floor. I remember back in July. That was a really bad report from Bloomberg Apple and podcasting. That said quote apple plans to bankroll original podcast defend off rivals unquote and the article was by Luca Shawn and Mark Gherman and the article in that article. They said quote apple plans. If UNORIGINAL PODCASTS that would be exclusive to its audio service. According to people familiar with the matter increasing its investment in the industry to keep competitors spotify stitcher at bay unquote and at the time. We both were like Something don't smell right here and so we both were like no. That's not right in. I said at the time this was which you can go back and listen episode. One forty eight is where that conversations is in it starts at ten forty four marks go back to episode one forty eight feet ten forty four you can hear what else he and. I said I said at the time quote one advantage of covering the IPHONE for Tullus years is I have learned apple press coverage speak and when dealing with apple when someone says people familiar with the matter quote unquote or unnamed sources or sources in the know. What they're really saying is the following. We speculate this will happen and needs some good link bait so here is our guest attributed to made up sources so when you see this article from Bloomberg citing unnamed sources it really is just them guessing and they shared these insight tidbits quote In that article say quote apple has yet to outline a clear strategy but has said it plans pursue the kind of deals. It didn't make before unquote so I said at the time that the worst part is the article that set off a plethora of derivative articles that spun and spun it to the point. Where somewhere saying apple announced will do a net flicks of podcasting and going after remember. So that is e in in the Going in there. We're going to go after already. Shows to get them locked down to just apple podcast and finally said this enjoying quote look if there is any truth in any of this it is that apple may have reached out to some production houses to see if they would create original for apple content like tied with or wrapped around. Apple's new original TV content for Apple TV. Plus the idea of new new Ronald more podcast to cover his new. Tv show on Apple TV plus a lot of sense after they had the best media. Podcast of all time in his commentary. Podcasts FOR BS G. He told me he liked doing the podcast and I can see him wanting to do it again. For the new show apple creating original podcasts to support their new. Tv just seems like a no brainer but it does not mean. Apple's creating the next luminary. How or Netflix podcasting. Just they need some original content on quote gas. What Bloomberg is reporting now quote Apple Inc is discussing making original podcast related to programs on its apple? Tv PLUS VIDEO. Streaming service done shocker soccer. Nothing confirmed but this is always what made the most sense for what apple might do not buying someone like podcast or Gimblett not creating lockdown content. Like Hal a luminary but rather just getting someone to create some content that promotes and covers their apple. Tv Plus Programming Hakim's razor folks Razor Lincoln the show to both articles from Bloomberg the original and then the new and again go back to episode one forty eight. You can hear L. C. N. I. Riff on this starting at ten forty four mark and I also talked about this on. She podcast as well all have links Shin as to all of that stuff and I might even just give you all the time code for those places that you can go check it out but it's true it's I don't understand why why be will make it a little bit. I think what it is. Rob in all honesty is up. People don't quite know the space and they also don't know how podcasting works the best meaning we have historically seen fan cast out there. We have historically seen out like any kind of pop culture TV film podcast to be some of the biggest ones out there. They are cross platform. They appeal to a variety of different audiences. No they're not niche down. I mean unless you're thinking of a very specific show but it works incredibly well and it's also overhead like you don't have to story like you could just interview the makeup artist many for fans. That's enough right. You don't have to create a huge story around something so it becomes like yeah absolutely. It's a no-brainer. One of my favorite shows right now is the witcher. I started watching it. I just got through the first day. I watched the first episode new thing on the workout thing. And it's so good. The Diet was the perception that there was a very good. So that's that's my that's my workout Q. Continuing with that as I work out. Yeah so anyway. The witcher's great. I really enjoyed the witcher. And it's incredibly complicated and very like what's going on like there's a lot of times where you're like what. I don't even understand because there's all these time stuff. So there's a podcast now. I mean they looked official. Which exactly I'm loving it because you're of course they're getting access to the people right. You're getting all this background information. That a lot of people may not necessarily get access to right now and of course the Fan Phantom for the witcher is massive. But I think gosh I mean with Abadieh plus can you imagine how amazing like a for all mankind. Podcast would be all the background on that. Every single one of those shows as a potential have some very quality behind the scenes information that will get people into Apple TV. Plus and. That's how that's how apple's making money right and I mean you know you know even with Disney plus. They didn't do official ones but there was a few. Mandalari on demand allure. So we talked about. I always wanted. I listen to and and me and my son listen to border on the drive to and from school we would listen to that and theories and stuff baby yoga and all that but yeah it discussion you find a TV show you like finding a podcast that goes with it is great and then it's even bonus if that podcast can get some inside information. I was really hoping that apple would have launched Ronald more hosted podcasts at the launch of for all mankind. Unfortunately they haven't yet but that doesn't mean they're not yet And it sounds like they. It's still in the works and hopefully apple roll out. Some official podcast go along with the shows. I'm I really. We me and my wife really enjoyed the the morning show. I really like I watched all the sea and I really liked it and for all mankind was great so I need to start looking at some of the other shows. I haven't gotten into any of the right now. I'm in witcher. That's my when I'm watching it and then I'm going back and re watching the expanse with my son so it's so it's so much good if you can get so deep into it and also I. I want to address one last aspect of of this of the speculation. I also don't think apple's going to keep it apple not going to be like if you you have to listen to these episodes or these shows on apple PODCAST I. I don't think that that's that would smart and I don't see them doing that at all. I don't either I. I think they'll make it open on all platforms and make it A. They're actually going to make it a podcast. Yes yes that's available out there in a different platforms and and probably even committed to spotify. Yep and I think that that you guys what meaning do have like some of the top podcast on spotify the apple. Tv shows you know Apple TV show TV. Plus shes I mean how fun with that. The for all of this framing that people are putting out there between you know apple versus spotify. And we'RE NOT GONNA get into it now but at the end of the episode we're going to get into the whole apple. Spotify bad reporting that came out of Mit media research and in in smugglers also stick around. We'll go we'll cover all that after the stats so you definitely want to stick around through the stats today. Yeah so having people watching TV on Apple. Tv plus because they are huge TV like and and show addicts that maybe have never listened to his show a podcast before this would also make the pie bigger because they all find out about them. I'm sure apple is going to be putting them front and center. I'm sure there's GonNa be some kind of commercial in some way right advertising for these new podcasts and so this is going to just allow people to to find podcast and to maybe have. This is the first time that they listened to a podcast therefore getting him into our ecosystem and the power behind apple thing once they discover one podcast search for others and some of them will find yours. That's what we want. Yep Okay so we had an email that I'm going to read this one. Yes you're going to need to answer great. I've got a good generic time of the day. I've been listening to the feed and enjoy very much but then switched to my own podcast the Aarp Washington State podcast and it seems like the audio level. My show is quite a bit lower. I'm mastering to minus sixteen laps. Which I believe is the standard but the feed and several other big time. Podcast seem louder. Is there something? I'm doing wrong in regards to master audio level. Thanks Bruce that you do the mastering on this one I will lead to you. I actually in in a phonic. I I do export to negative fifteen in a phonic. Because of suggestions from you rob and things that you have said in the past that is Spotify or in electable. Yes so they wanted a little bit higher so I thought okay. Yes there's that. And then when? And so then I exported out phonic to negative fifteen and then when I pull it into garage band I do have presets on there that I've adjusted for us right so for for the way that I like things to sound within garage band some I kind of built on some of the presets that are already inside of garage band and in some of those presets it also amplifies and levels a little bit so my thought is that it's probably negative. Fourteen negative fifteen. I haven't actually measured what that is and it's really hard to do. Select people have given me all these all these little APPs that I can use and I don't want to deal with it. I wish there was just a way just like you know if I can just look at Info on a file and immediately see it but alas you can't see that I'm a saying that it somewhere between negative fourteen negative fifteen and that's how I do a per suggestions from rob and I had these settings are preset into a phonic the desktop APP. I just changed the settings for that. And that's what I use all right. Yeah okay so moving onto a little bit of a correction for us. This is from a an email. Hi Robyn Elsie. Things for answering my questions in your podcast. So often I have a direction. Maybe of something you said about nine thousand nine hundred twenty. Four recordings becoming public domain. I read a life hacker article that says quote. These compositions are now in the public domain. Any audio recordings from this year don't lose copyright until twenty twenty five and he. I'm going to the life. The Life Hacker article in the show notes which he links to hear. Just thought you would want to know. Thanks Thomas Okay well So I had to research into this to what was going on and it comes down to the music modernization act or MMA it is United States legislation signed into law. Toby seven two thousand eighteen aim to modernize copyright related issues for music or audio recordings due to new forms of technology like did you digital streaming in in other words that just said they extended the copyright recordings prior to nineteen twenty three will enter the public domain three years from the passage so that means. January first twenty twenty two prior to nineteen twenty-three will then enter into the public domain and recordings between nineteen twenty three and nineteen fifty-six will be phased into the public domain over the next decade. So that means the stuff from nineteen twenty-three will come in and twenty twenty two nineteen twenty four. We'll come in twenty twenty four so one hundred dollars off. It's actually not twenty twenty-five that will actually be Well actually get it gets whenever but point is it is a few extra years. So thanks Thomas. We stand corrected actual recordings of songs. You need to hold off on using just yet. Looks January first? Twenty twenty two for recordings to be used from anything prior to nineteen twenty three then each year. The next year will enter the public domain there. That's an easier way to say You can still podcast any books from nineteen twenty four and earlier so books printed material that is not covered under this little extension. And who knows what's going to happen when nineteen twenty eight comes around because that's when Mickey mouse comes into the public domain and Disney's lawyers. I am sure are working feverishly to extend all of this and Muck it all up for all of us. Sorry not that. It's already not muggy but they just you know everything is so oh my God kept just keep extending extending it and as we get closer to the mouse. I'm sure there'll be new legislation that will get entered because someone's campaign will gotten a windfall of dollars how that works not working before Under original copyright law if Disney hadn't pushed through I think it was Disney and the Gershwin family where the two ones that really responsible but under the original copyright laws. If they hadn't pushed through those extensions we would be getting stuff from Elvis in the nineteen sixty one or sixty two content would now be coming available. Wow all right so we have Yet another email Hugh O. Eil read this one okay. Do you have any suggestions on where I can look for? Podcasts that are looking for host. I ended mine last year. I interviewed entertainers at any level of their careers. So Anything Entertainment Related Sports movie comedy. Go the like not looking to get paid but I am interested in finding a podcast. I join thank you Michael. So now. We're matchmaker so wealthy. Will where would you know? I don't even know how to do this. Okay so how you guys can email the feet at Lipson dot com. I promise I'm not going to be reading responses on the show so if anybody's looking for a co host or wants to start a show about entertainers or I guess comedies. Boards met me like pop culture kind of stuff. I show about apple. Tv plus here. Michael I didn't hear Michael Zapping up there and saying that he was gonNA do editing. You know that would make him a lot more attractive to say so anyway. I'm putting that out there and if anybody's K. If anybody is up for it you can email the feed lips and dot com and then I will introduce you guys and by the way. There's a place that folks no of where where you can go to try to find Coz I mean other than going into a community. You know going into a form board or going into facebook community for your topic and saying. Hey I'm looking for to join a podcast. Anyone there I mean other than that. If you have any other suggestions to let us know about where people can go to find matches and no army doesn't account. Can you imagine that something? Someone's emailing you harmony. Tender TINDER APP. Oh yeah that would be a different kind of podcasting space for sure. So pender people go get that you are L. Dot com the place where we met you up with podcast to podcast only got moving on to another e mail gets okay in today's episode. Rop totally confused me with what he was saying about the way to properly. Connect my website to Google podcast so my RSS feed is solving. Meet TO DOT LIPSON DOT com slash. Ara says while I haven't done it yet. I'm planning to put the rail link. He mentioned in my websites header tag as described in the help article. I found on Lipton's website but after listening to the podcast today. I am afraid that I'm doing something wrong. Can you please fill me in? Thanks in then. She clarified so she sent an email and she said clarifying he said. Rss Feed points to the PODCAST PAGE. Podcast page point to the RSS feed. That makes Google happy that the part. That's throwing me a curve ball in his mention of the podcast page. It does so happen that the web page on linking two in my IRA says feed is a new website. I sat up mostly for the PODCAST. I'm not using the Web page for my coaching business. For example sends I'm currently in launch phase the homepage of solving me to dot com is all about the podcast but there could come a time in the future that might not be it might be about a live event or a piece of legislation. Or do I need to create a solving me to dot com slash podcast page now and does that need to be the URL in my R. S. feed. And if yes and yes then where do I put the railing? So that it's on the podcast page rather than in the main header area of site. Hashtag so confused. Ashtec'S TIRED OF TECHNOLOGY. Thank You Messenger. I am domestic. Remember that okay so I wanted clarify this one. We say the RSS feed points of the. What the webpage page points the s speed. What we mean by that is in your feed. You have the website link and that website link should be to a web page that has the real alternate tag that points to your assess fee. And you already mentioned this but She did in in back in her email. But we put up a great blog post about this back in April twenty eighteen and will include it linked to it in the show notes for episode one sixty for that blog posts. But let me read the part of it that matters if you're using your own website again. This doesn't matter if you're using the lips. Oh upset we already have is coded in for you. But if you're using your own website Outside third party outside the Lipson you should always link to your feed on your homepage of your site. So that potential listeners can select your feed and use it to subscribe easing whatever APP. They wish but a special link should also be used in. That's a link. Rallycross offline it. I go through all the coding of it For example this code would look like this for Lipson podcast feed and it's a link royale alternate and then in the feed and there's hosting and then as an H. Wrath and it has a gps the fee dot dot com charge us. We recommend placing this line of code in the header of your site in between the head and slash head tags. How this is done will depend on your site sites built and the template using again be sure to use the full url for your site. You know https the www dot. My website is awesome dot com. Be sure to include the. Www if you traditionally use it with your site. I want you to know that if you host with us and you use the podcast pages that you get with lips and you're covering so they're getting messenger. I am the Messenger but if you are a third party website you should have that webpage and and it's really important on this. You can't point to podcasts to the same page and you can't point to two different podcast. From that webpage it has to be eight. The solely dedicated web page for your podcast and it sounds like she has that covered so it sounds like things are covered for her. As long as she can get the all rail alternate tag into her header. Information there you go messenger the Messenger just a messenger. This stuff is complicated. I have to. I'LL HAVE TO COME CLEAN. Like for she podcast. We have done nothing of this stuff. Because I just don't WanNA deal with it. It's hard and here's one thing to note what some people will do and this is about getting indexed and you only have to get indexed one time from Google podcast so once you get indexed you can change things around. So what will have We have customers that they can't get a dedicated page set up on their on their site. So what they'll do they'll use the Lipson page in the link to the Lipson page in. There are satisfied until they're indexed. And once they see their in Google podcasts. Then they changed their website link to whatever they want it to be so. This is really about getting indexed once. You get index your feed gets in there then you can change the website like months. You've been once you've been scraped and spider and your feet is in there. Then they just re look at your feet. Don't look back and they'll just get in that and I think that that really is what it is because I know I know we are in Google. Podcast I know she podcast. Google podcasts and I know that we come up there. I think that the difference is the way in which we come up there because there are some things. Like if I write down. She podcasts podcast. We definitely come up but if I just searched for she podcasts. That's a different story and I think part of it is that we need to. We just need to be clear when it comes to that stuff and whether or not I I we update any of that stuff is really just gonNA come up to mental and bandwith. That's all okay moving on to another question here. Would you like me to read it or do you want to go ahead by away okay? It seems like you've been getting these types of questions a lot. So here we go. Hi Rob we published a couple of podcast recently and have noticed that they have not uploaded to spotify but are working on apple podcast. Here's my feet. Are you able to see the issue? The most recent episode did not get on spotify and tomorrow were uploading another episode. Thanks and our Mahalo in our and the issue is you did not upload an MP three file you uploaded a wave file spotify only sports serie and I'm actually surprised. It worked with apple PODCASTS. But in the past don't believe it would've worked but please replace the current file with one that is MP three or four minutes in their past episodes were MP three so awesome. They switched to a wave so it sounds like they messed up and again. I was really surprised to hear the episode working on Apple. Podcasts and I don't think way fouls I didn't wave is going to work on Apple Pie. But at least this one did on Lipson if you submit your show via our destination and its employees a will convert it to MP3. I don't believe that conversion would have worked for away file so long short definitely do not use warehouse go to MP3 MP. Three is the format. You should be using podcasting either. Audio podcast for audio podcasts Fisher. Moving on High Rob. I had a quick question. One of my podcast has ended his run. I intend to basically rebrand the show and continue to push per usual with new content new-look new genre and a totally different concept to all the subscribers from the original podcast any issues with that. Thanks and are. There will not be an issue in his actually recommended. If you're closing down one show and going to a new one that you keep the same process you are Al and by doing so. You keep the same apple. Id You just change your shows titled Description Artwork and Meta data then release a transition episode. That's important release a transition episode slash trailer episode sunsetting defer show and introducing the new show. And what it'll be all about the reason doing this as smart as you get all the search juice from the original apple. Id where search results are sorted based on the number of subscribers all times. You're not starting from scratch so keeping that apple. Id the same is key an apple. Update your title artwork. All the Meta data typically twenty four to seventy two hours so new people will never know about the old joe so but good luck with the new show but do make sure you do a transition episode that way. People aren't complaining to apple that thinking that the show got taken over or hacked or something like that where I've actually seen this and work really well was where someone was covering a television show that ended and started covering a new television show. Yes I have seen that you are correct. I yes I have seen that Fisher and that way. They were covering the new television show and they had more juice than anyone else. Who's starting a brand new show coming in you? So they showed up in the result higher. So you're actually going to transition from where you were covering you know breaking bad to now you're gonNA cover you know the new hottest show. You get a little bit much juice doing it that way. So that's where it really makes the most sense upset and your audience will follow you. Write it more than likely if you like the new show and you like the old show. A lot of your audience is going to follow you and part of them are going to like you anyway. So you know boom and I'm just going to clarify one thing that you said rob when you said you mentioned apple. Id and what and what he's referring to with this apple ideas not the apple. Id you sign into like you know. You're I cloud and all of that stuff like the thing that you sign into podcast connect. That's not the apple. Id's talking about he's talking about the number of the Apple. Podcasts coups to be called the items I D. I believe if you look at the end of you you are L. You'll see ID and then a number that that number keeping that number of the same. Yes okay. I just didn't WanNa get people are going to be like at by what. No No. No no no. You're not talking about the fact that you're logging in at the same apple podcasts connecting you're submitting a brand new show we're talking about you keeping that original url to your show at Apple podcasts. Because that you are. L. is based on the idea that ID number at the end of that url the tax. You can actually take the text description. Out doesn't irrelevant when you see the description in your your url from Apple. Okay all right. So we have some thoughts on facebook. Allah Rob Walt Elfi. It'd be happy on the. I have a new policy for facebook in two thousand twenty. Call Call My Twenty twenty resolution for facebook each toxic personnel encounter. I'm blocking them right away. One strike in done. I had one recently and it made me realize there's too little time to deal with some folks when you're trying to help others. I also noticed those that make mistakes and no they messed up the yell the loudest and that is why I love podcasting and despise social media in podcasting. You can control the recording. You can put in the message from people that deserve to be heard not those looking for attention but those that can actually contribute to the message folks that brings up to remind you. Use Your podcast to help others to engage with your community. Make sure you have a call in number and an email address for people to reach out to. I had multiple calls with people that thought. The idea of having a call in number and an email address for people to reach out to their show was novel. No let's see I know. Don I have a theory on. Why shows that launch with ten episodes in general do much worse than those launching with one episode when you launch with one you can ask for listeners feedback right away and get it in the next episode when you launch with ten you have ten episodes with no listener feedback kind of setting the tone in feel that the show is not one that embraces interacts with your community? Gannets at theory but I think that explains a lot about why shows what launch with ten often do so poorly in typically closed down within six months. And one of the reasons. I try to teach people this a lot and I think that especially this is a slight. I'm not sure how to frame this. A slight cultural change. Maybe not for the better. It's kind of like you know when your family started to. Have you know some ritual or some something that they did as a family for a holiday or something like that? You know you guys always watched specific movie or something like this. And then there came a point when that information didn't translate to the next generation or the next generation. But you do know that. It was part of the historical context. That's kind of what I see is happening with podcasting and audience feedback segments or calling or offering a number to have communication with with your listeners. Is because that's the way podcasting began really fueled by the listeners. That's what started from the Gecko it was this openness of being able to reach the host via email via phone. Hear Your Voice on the show just created this wonderful feeling of I matter. I'm they're hearing me. I'm part of a family and this latest generation of podcasters. That are coming into the mix are really seeing it from the from the sense of like. I am the podcast. I'm putting this stuff out and there is no back and forth. There's no communication there's no dialogue and there's an impact in football parlins depend kind of stiff. Arming the audience. Look that yeah. And it's it's unfortunate to some degree because then you get things like. I'm not getting any feedback or my show is not growing or I'm having downloads and you know and I see that people are listening. But I'm not getting any feedback and then I my first question is. Do you have a feedback number or do you have an email address that they can reach out to or do you tell them like another thing? You can very easily do nowadays. Can you have them go on instagram? Liberty that's your place go to instagram in. Dm You your feedback or like you have to. You have to tell them what to do when you have to tell them often and it doesn't happen it's like you can't and this is what I hear. If you have any feedback let me know. And that's it or if you have anything to say about. This number is four one. Two five seven three nine thousand nine hundred thirty four and I say it every single time now often say a lot so that you have to tell people where to go to get this to you and you have to re remove as many obstacles from getting that to you. Generally a phone number or an email is possibly the easiest thing it feels natural and it also feels private in a way where you're talking to somebody one on one versus. I'm just going to post this for everybody to see like that. That to me is a deterrent. You know if. Somebody's looking for my feedback. I often give it back via email and a much easier way than if somebody is like what do you think of this and just puts it up on. Social Media. It feels very. It's too many voices and you can't get a focus on who you need to speak to me one last thing. I'm going to address what you were saying in terms of social media and yeah. I have stepped away particularly from places like facebook because I find that my mental health and my ability to function every day in my life is a lot more important to me and I'm not saying that people shouldn't have heated discussions on social media. It just is that for the kind of constitution that I have. I would rather have helpful communications and I find that sometimes I get so affected negatively in either stress or get angry or account focused on things that really matter in my real life if I'm triggered by something online and you know in any situation like that you just don't do it. It's sort of the same way that you avoid driving may be in a crazy traffic like if you know between five and seven you should not take the freeway at that time you kinda go the back way just so that you feel better even though it's to be longer that's the choice. I'm making I. I'd rather step back because I value my I value myself in in being a good Momma. A kind sweet. Where before anything else? But I don't want them to be like Mommy. You're stressed out again. I'm on social media. Really start help. Answer People's questions trying to help and you know and speaking of helping people from the Apple. Podcasts COMMUNITY I've been helping people since two thousand and five. I had the Apple Team. Recommend one of my answers and they don't do that off And and I knew this because well apple send you an email saying that quote. Robert Walsh. Thank you for posting on Apple Support Communities. We just recommended your reply on some sites discussion. This means you're a reply will appear above all others on the discussion and also that you earned seven reputation points. I felt one God. You earned seven reputation woods. We love that in. This is not something they do all that often. I don't I very rarely get that a lot of answered many many questions there over the years and typically the only do it when it's a question that comes up often so I had to go back and look at the question posed because I didn't even know which I don't remember what it was and what my answer was and and here's the question and it was kind of like really interesting high. All itunes podcasters. I'm reading this. Sorry Apple Happens. Say the word. I did I want to measure my podcast episodes total listeners. On all black forms including items the episodes are store on my server so I can count. How many download requests are sent from all episodes if I tunes APP downloads episodes on their own server? My assumption will be wrong. My question is are itunes downloading each episode on their servers regards and our UNQUOTE N. My response was apple does not released any files. All requests from all listeners via apple podcasts and items will go to your servers that was it and evidently. This is still a thing. Okay well that's great for anyone want. It was curious no apple. There's none none of the podcast you see up. There are hosted by Apple. They're all hosted by a third party and downloads when someone listens on Apple podcast. Ident- comes from your servers and seven reputation. Points for you. I know it was a yeah. You of question I've answered. Ns One nothing. I know one-sentence gets you points. Maybe that maybe we should all learn from that instead of like a man because we're gonNA get into okay so this is a great time to start to kind of break things with our second promo. The episode called Cherry Picking. Hey there. Are you calling football fan while I'm Andrea cheering on my show. The Cherry picking podcast. I dive deep into the world. College football during each week of the season for the past nine seasons fans have come to my site chirping sports dot com to hear my college football analysis and game when he predictions for each week of the season Cherry. Picking podcast is presented by the big heads media podcast network and can also be found on apple podcasts. Stitcher and spotify make sure you click the subscribe button today. M- okay thank you here. We go off to another rule. Really quick comment email mail. Hey Rob I'm trying to get The NRT podcast on spotify. I appreciate your help and our. Here's the problem with making your podcast name. Very Janet and the title of their podcast name was quote the and then it was actually two letters. Tv podcast When the name is very generic in spotify the searches not and and is not looking for results with all the words in spotify especially is more of an or search with the MTV and podcast and the title. There were just too many results to get a new show to show up When picking title. I show search in both apple podcasts. And spotify for what you want your show titled be and see not just if anything shows up. But how many anything's show up if it's one or two results and they're not identical to your potential title that's a good thing if it's more war and there are more than you can count. You Might WanNa try something different for the title in one last note in spotify search results do change from user to user. They put some ai to work for search results for each user or so of hard so again the surgeons will change. But you should as a minimum going to apple podcast go into spotify and search for your potential title of your show is going to be looking to change your title of your show to what you're you want the new title to be and and see what the search results have you see. Eighteen shows pop up with the exact same almost the same title. Probably not one you want. We actually had a were going to mention this later on today but we we started doing a series of Learned a podcast series on the blog. And we just published a show where I kinda go in just like paragraph on exactly what you mentioned When it comes to naming your podcast and gave different different tips and to what you can search for what places you should search and also a little extra tip of learning from my own mistakes too because here I thought you know naming the feed a show would be amazing because obviously it matches up like I. It seems like a great name right. And it's not that and other people have picked it as well but the problem is I picked. I picked it I yet. But here's the problem though. The and feed are incredibly common like so common everybody for I know not everybody but lots of people put feed in the title of their shows like because now there's like eight hundred thousand podcast apple podcast and there are a lot of people that ad feed to their tidal. For whatever reason whether it's a network feed or whatever that is and because of what rob just mentioned whenever it comes to search results and because there are other aspects weighing. They're not just going to deliver on the feed. Sometimes it's like the insert for your four workers and at the end of that is feed in that still coming up so I offered up a little bit of advice that yeah when it's like really generic. Tom's like fat. You you have to better. That's why I tell people search for the feed Lipson and then come up because lips and nobody's putting lips in on their title right. That's weird so unless it's US So yeah it's very helpful moving quick. Congratulations Jim Herald You had nice feature in podcast. News daily listen podcasters captured now. Worst email of the week. And this was an email string in with foreign this one elsie as it was unfolding To protect the guilty I will paraphrase from the first email but basically they asked us to take down a podcast claiming it was using their content saying at the end of that e mail quote we demand the immediate removal of these episodes and any other illegally using W. E. O. T. W. which of course worst email the week content Should this not be done? We will have no choice to file. Legal action wait. Hold on before so before you continue though. I'm going to give just a tiny little bit of back story here. I'm the one that alerted this to you. And when I looked at the issue here they have you know they can stand their ground. Like this is true. Like there's this is not like some random person just deciding to do this. That's got the email within is not how DMC a takedown notices work and specific procedure that has to be done and I replied. Hello W W we need a proper. Dmca take down notice before we can take any action lease a takedown notice to me. Robert LIPSON DOT COM. The email below is not a paper takedown notice regards. Pro Ball sleeps in his email like that. Was it in by the way I've had many times where someone's coming in with a non proper and I sent that and then they come back with follow up they do Google vile up with proper DMC. Take their reply was not typical. You WanNa read cooked very well. You have received notice of clear breach of copyright and have decided to continue to breach it therefore we shall regard everything from this point forward as intentional intellectual property theft presumably that is your business model and seek appropriate remedies unquote. I replied back. Dear W. E. O. T. W. That is not how copyright and the DMCA works your lawyer will tell you you must send Anna proper DMC a takedown notice. Please consult with your legal team. Once they repeat to you what I said you can send that proper DMC takedown notice then and only then. Can we take action? I will wait your proper DMC. A takedown notice regards. Rob W and their reply was quote. I said copyright theft is your business model thanks for confirming that on Clint. Okay so let's put this into perspective. We host around six million media files last year we had less than ten valid DMC takedown notices Senate so clearly that is not our business model but here was my reply high. Wcw As I said talk to your lawyer they will tell you that a proper DMC takedown notice is required. Or You could Google at and see what that is and then you could send that proper email to us so far. You've not sent anything. We can act upon sending emails like blow will not result in any actions. I'm trying to help you but this is the last email I will apply till until you send a proper DMC takedown notice regard rob. W and now we get to the email that earned him the worst email of the week right cloud. I'm not interested in your loss blaming a bunch of Yada Yada Yada Yada finished with. You can remove the content you have stolen from us now or we shall see you in court unquote or Vais. I want to point out sending in a property and say take notice takes one minute to Google. It and you will see free forms online. You fill in Info and get that letter to send its five minutes total work tops but any podcast host needs a proper DNC takedown notice to remove content from any service out there again. Last year we had less than ten of those come in For around six million media files overall podcasters steel content. And do things the right way. That's if any of your content is ever used where it should not be used as a content creator. No it's easy to get taken down if you follow a few simple steps and send in the right info that's not loss blaming that is common sense and I think lost planning sounds like it needs to work. Its way into this episode's title somehow. Okay never been accused of loss blaming before but I actually you know there is loss planning and then there's what you said which was to send in the DNC take take notice you know that's all you have to do and it doesn't take that much longer it really is just you have to fill up this thing and send it. It's mostly for them. They need to take this legal stop. It's well I think I was that I said like okay so if somebody bad is after you and you can't just necessarily just say take this person away. Let them not come near me. You do have to take the step of going in and filing for a restraining order and you have to show why even if this you have to show why because if something does you know God forbid happened later and you have to go to core or something happens. You need to have that paperwork to do back you up right. You can't see like this person. Whatever if not everybody would be everybody would just be like keep them away from me and in any hosting company has to has can't take content down just because an email comes in you have to have the proper DMZ. I mean otherwise competitive podcast. Just write in and say hey take this down. It's leading and if you just took it down No issue and there's a whole thing called the safe harbor provisions so legally we can't even listen to see if the content is being that's being questioned is actually violating so there is a legal framework. It's real simple. They stayed under penalty of perjury of of law that they are the copyright owners and that this content his violating their doctrine. It's pretty straightforward in. It's a simple letter and again is forms that make it so easy to go in and just fill in information and boom you have you get the email then you just send it off it a moving on from that. We have another email. Hi Rob and Elsie. I love your show. I been listening for a few months and have been wondering are the stats for Lipson shows. Only or all shows. I'm assuming that it's lips and only but you know what happens when we assume if their lives and only do you know how non Lipson shows compare thanks and this is from Jake from educational duct tape. Podcast I jake. Thanks for the kind words and the question and the question the stats we give our per shows hosting on Lipson and Lipson pro. It is not for any shows not hosting on one of the Lipson services. We talk with others in the space and the numbers are similar. Later on. I I will mention chargeable. Numbers that Apple podcasts. And spotify within one percent of our numbers on both. I think where we might be different than some others We do not count apple. Watch numbers I think for. Npr and megaphone. They are close to fifteen to twenty percent of their numbers but we filter them out as we know they are not valid. Download a hopefully the IB will add apple. Watch the blacklist and others will then be forced to not count that which we know already is focused but otherwise numbers for others are going to be similar. Apple numbers not not included under the next one. Here we have another email. I have just spent forty five minutes looking for an article that you mentioned on the feed. Maybe last year and I can't find it. It was an article that broke down accuracy of stats of different hosting providers. I have a potential client. That hosts all their podcast content on another service. But I wanted to propose moving them to Lipson. I thought it was done by the audacity to podcast. But I can't find it scrolling through your archives. Help Steve Artie. Lincoln the show notes and yes it was from Daniel at the audacity to podcast report. He posted at the end of June twentieth. Nineteen great article and we'll link in the show notes episode one sixty over at the feed dot Lipson Dot Com. All right. We have our last Promo. We have our less broom of the episode before we get onto stats. So over Calgary podcast. We'll find out right here. We go hot flashes and cool topics. Okay colleen should we describe our podcast hot flashes and cold topics as a funny podcast for women in Midlife? Yes but we talk about everything relating to women at this stage. She'll still not enough having a hot flash. Take your time. I forgot what I was saying. Anyway okay I got it. It's for women life that talks about the good the bad and our newfound freedoms. But don't forget to mention that we have funny amazing guest so basically our podcast is a girls night out with our friends. Do you have any wine? Thank you all right first. We need to point out these advance stats for the first time spotify and all other podcast download all other user agent downloads together. No longer taking the percentages we saw in Lipson DOT COM and applying it but now that spotify is pass through. We have the true apples to apples. Comparison pardon the analogy. This does mean there were some items that move a little more than we see from one month to another but overall the changes were actually not that big and less than I expected I up is country breakdown and this is for December for downloads. And now this does include spotify mixed in This for all stats That we talk about going on the word include spotify mixed in so United States in December of two thousand nineteen still number one so in they were at sixty point eight percent. Now there's a drop from sixty three point eight so that annex spotify and did affect things there but Canada in December is five point three percent number two down from five point five United Kingdom five point one day down. Just attach from five point two Australia three point four percent exactly where it was in October Germany two point nine percent up from two point four Sweden two point nine same as it was before France two point two just to touch from to Brazil. One point six up quite a bit from the point nine Percent Mexico. One point three up quite a bit from point six so those two were big winners in this Japan at one percent rounds out all of those that are above one percent Than those below one percent. Spain Ireland Netherlands Denmark New Zealand Norway South Korea India Russian Federation and Austria and that rounds out the top twenty China. Once we've combined everything moved. They were like twenty one. The move down like twenty six twenty seven so China actually pushed down a little bit more. Because of the spotify I do not believe in China. Now check your stats and see how you measure up for these numbers for December overall. And then now we're GONNA get into user agent part of it mobile downloads for December moved up to eighty six point one percent of all downloads in December going direct to mobile devices versus eighty four point seven percent in October computer downloads. Were down thirteen point. Six Home Voice. Attendance plus set top boxes. Were at zero point two nine percent in December which is up from zero point two percent where it was from. May through October. So yes apple podcast being added to. Alexa made a difference. Almost a fifty percent increase but sadly fifty percent increase of point. Two percent is not a big round number eight always go. But Hey it's it's start. The IOS android ratio in December was up to four point six to one versus four point zero to one in October. That increase was to be expected as I was. Thirteen rolled out more mobile aggregate or APPS. I should point out why that is In Iowa's thirteen. The PODCAST APP is now native not native but on the home screen so new people getting all these new iphone elevens and whatnot the apple. Podcast APP is right. There and Oscar mobile aggregate or APPs not from spotify. Stitcher or from apple moved down a bit in December to fourteen point. Zero percent of all downs loads versus fifteen point zero in October and the big dog and aggregate APPs is still apple with apple podcast APP and I tuned coming in at fifty nine point six percent of all Dallas December. That's a little bit from where it wasn't October number. Two spotify at eleven point six stitches came in at third two point five overcast a two point four cast box two point one five podcast addict. One point nine four Google podcasts. At one point nine. And then podcast at one point three and that's everybody over one Except those absent never picked their user agents Ones with as your application name something And then to mothers combined by two percent but ones with names under one percent that were allowed to report our pod being player. Fm Pandora podcast Republic downcast. A tune in radio DEESOR ANTENNA pod breaker pod. Kicker Ara says Radio Himalayas Castro radio public eye catcher luminary bullhorn and Pod cruncher and then many more that come in under point. Oh two percent don't really weren't mentioned the big change in stats with spotify. Being passed through. Is that now looking at the spotify percentage for all shows it dropped a little A little bit versus just shows on Lipson DOT COM which by the way I went and looked at Lipson. Dot Com shows and it's percentage went up a little in December from October. One from thirteen point one to thirteen six but overall now that. I can look at all at once. Including all programmers customers. The percentage is down a little and that brings us to the last news item and that is the very bad reports that floated since the last episode went out. That spotify somehow beat apple podcasts consumption or was even or close no no no if saw any post about spotify overtaking apple in the last two weeks. It's all triggered to either the Morgan Stanley report and also a really really bad survey numbers from media research. Let's set the record straight and this. This is setting the record straight apple. Podcast I tunes is are the number one place. Podcasts are downloaded period. It's not just Lipson data. That says that but everyone else in the space as well charitable just released numbers that were pretty much darn close to ours within one percent for spotify and with one percent for apple and I have talked to others that are pretty close as well and and I should stop and point this out. Spotify numbers great. I've said this many times is great having a solid number two. But there's a big big gap between number one at sixty percent and number two at eleven point six and last time I checked sixty percent is Kinda SORTA more than eleven point. Six not equal. You hear me media research and Morgan Stanley. The numbers media research are just plain bad in my opinion. In how bad are they you ask? Well they got called out by. Everyone knows anything about podcasting and media. Research quickly realized their numbers were BS and way way off from reality which then left them with to clear choices one humbly admit they don't know the space and that their survey was off the mark or two they could double down on their ignorance and try to make up a definition for podcasting to fit their horrible report and much to their credit. They chose option one. Who Am I kidding? Of course they went with option to and believe it or not released an article titled Quote. Just what is a podcast anyway which they then try to change what a podcast was to meet their horrible survey see in their original report. They ask people if they listen to podcasts. An apple music well. Of course not because anyone. That knows anything about podcasts. Knows Apple Music does not have podcast in their double down chain reality posts. They said quote we of course know that. Rss DELIVERED. Podcasts are not available on apple music but podcast content and podcast like content is available there especially music shows unquote at that point. I was looking for the back link to the onion. We will actually link to this post from media research in the show notes because I think we all need a good laugh and cry. I emailed mark with media research early on and I offered to give him real data showing what people actually did from hundreds of millions of downloads. I will leave you with this quote from mark in that. E mail exchange quote. Yes we're measuring different things you're tracking analytics to see total market activity. Today we're tracking audience behavior and attitudes to present a view of where tomorrow is heading east or complementary methodologies unquote After that email they released that horrible post changing. What a podcast is. I don't think they care about being accurate which sorta you know is important for research to say? I'm very I know news and you step down. Yeah I think that one of the biggest things is that I didn't quite understand the behavior and and I keep coming back to apple music like I. Just don't get that aspect of it even if they are you saying like ours feed and then sometimes even music podcasts are downloaded and people listening playlist on apple music and all the stuff in house like. I don't think I've met anyone who has listened. They know they messed up. And the only solution was to try to rewrite. Change the narrative to say no. We didn't mess up. We we knew this. Of course we knew this. We're we just changed the definition of podcast because we're New Year and we can change it and the other thing. I not quite understanding. Is there tracking audience behavior and attitudes to present a view of where tomorrow is heading and so? I'm still not sure how I'm not sure how that's showing it not don't because the surveys like what are you doing how you listening well tomorrow. That's today right but if you look back at because of the tax because of the technology and the way that people are actually consuming podcasts. Right now in the space if we look back at five years. Let's let's just pick that five years ago like somebody like that. Twenty or twenty fourteen fifteen. The space has changed so much in how people were consuming content or podcast content. Podcast at that time that there's no way to look. I don't think that there's a I'm not sure I mean even set top boxes didn't exist to deliver like Alexai and things like that at that time did not. They weren't even a dream car. Play right I mean. There's all of these things that they weren't around. And so how do you do some people trying to justify some of their things by saying well you know? There's about the same number of people listening to podcasts on the different services people. Listen more on apple podcasts. It's not compared. You know it's not fair we would you mean people are consuming more on apple podcast. That's that's important they're saying is that people tend to. I think what I saw is that it's not that people listening more and applewhite guys. Is that the behavior of Apple podcast or other platforms is such that it downloads content. Whether or not the person has acted upon it without addressing the fact that you know there are many times where you can't turn that off so it doesn't do that. Behavior you know within an APP can be modified depending on and it turns itself off. Yeah all of these things so I do understand that. But the percentage of of it all meaning. Let's say it was just downloading one of the APPS and then it turns itself it doesn't justify everything else right like this just made my head kind of explode a little bit because I was literally confused. It wasn't even I was just supercomputing. Oh and what sucks even more is what it spawned. It's the same thing that you were talking about at the beginning of the show where people just ran with it. People just went with it and then and everybody had an opinion and they were actually some really good articles out there like there were. There was actually one in specific that I really enjoy reading. It was very smart. I really liked the breakdown. The chargeable article was really cool. To like there's a lot of stuff that was really good but the but the that was very nuanced and those were not the larger publications. The larger publications just had a field day. It was just like I think all they did was looked at the headline as it was reported by another publication and they just took it as fact that drives me nuts in. We didn't even get into the fact that getting your podcast. Donald podcast wild. That sixty percent of the consumption is apple. Podcast is another ten to fifteen that comes from overcast and cashbox and other ones that poll from Apple podcast directory. So you're really looking at seventy to seventy five percent of consumption from submitting your podcast apple podcasts and people making decisions of all while. I'm just GONNA have my show and spotify now that the head of Apple. No they're not add apple You know so you still want your podcast to be everywhere and I think some people use this bed information to make bad choices about where they distribute their podcast to. You won't be everywhere right and you want to be on spotify and you want an apple podcasts. You don't WanNa be in just spotify. You don't WanNa be just an apple pie gift because by the way you're you're never just an apple podcasts. Getting DABBLE I guess. Get many other places. I I don't think people understand that black hole like like at all all right. This does not have anything to do with the stats. That you just mentioned or this discussion but it does have to do with consumption an audio consumption specifically this is a tip that I saw via twitter and I am over the moon over the step K so you know what my favorite podcast APP is right. Yes yes yes okay. So they have this thing for premium users. That's called side load. Where you down you know you can essentially just click on an MP three file and through the extensions on Ios you can sigh loaded into Castro so you can just grab whatever MP3. You are doesn't have to be a podcast and it delivers it via the APP downloads. It but here's where it gets really interesting because I had already known about this. I think it's genius. It's a great way to add content and listen to it in a way that you really love. But now they've added the functionality to be able to pull that audio from Youtube so if you go to youtube on Safari on Ios you can essentially have the extension from safari side load into Castro and it pulls the audio into Castro for you. How amazing is that? And yes and no. Because if you're the podcast or in your podcast is getting side loaded into Castro from Youtube your neck and stats on that. But that's okay. I don't care about that. I care about the fact that this is what I'm saying is expanding the Listener Bill. Listening Culture here. This is expanding the ability for might like this. Here's a use case. A my daughter right now is obsessed with Book Iman. She loves POKEMON cards. She loves the POK MON game she. She's into collecting boogieman. She she wants to learn as much as possible. The majority of those on boxing videos or videos on Youtube are about pokemon. We can't have that so we don't have Internet here. They can't watch you two but if they go into town she can side load the audio for these for these on boxing videos and I know she can't see it but the whole point is that she really loves to listen. She listens to the information. That's being shared about fake cards and new card and this is a fancy card and whatever the heck she loves it so this for her. She was so happy when I told her about this. She was like mom. Do it right now do it right now. So I'm for for people. Who are that have. Ati that want to listen. This is great just to be able to listen to this extra content anyway. I'm just sharing that right now. Castro. There's a bug so you can't do it via ipads. They said that it's going to be pushed out in the next. There's going to be for that in the next release but you can definitely do it from IOS. I did it. I was like this is magic so I love it anyway. That's a little bit of user behavior. Tippett moving on now. Where have we been now? I I have had email issues and so I apologize. I don't anything for this category because I like couldn't get back to me emails and check but Where have you been healthy? I was on the milk. Podcast how bad you you might want to explain. What s mill podcast so milk? His mom's I'd like to follow and it was really fun interview very behind the scenes. I share all kinds of things that I've I always say that. But it's true like an every podcast I reveal a little extra about elsie so I think if somebody listened to all my podcasts. They'd like no me inside out and it would be a little scary but now so that was so fun and I want to give Kudos to Jennifer from the MILTHORPE CASCA. She has gone above and beyond for promotion. I mean on all honesty her the images that she shared with me to share her. Swipe Swipe files that she sent over the email like everything that she's doing to promote the episode is on point in terms of marketing. So if you guys want to check out her social feeds the way that she's marketing the show her visual brand. You guys take it. That's how you promote a podcast. And she's not requiring me to do it. She's doing it all on her own. So bonus for me to sharing amazing content and feeling incredibly supported. But here's another thing she did. She sent me a present. This is what she sent. Rob Let tell you what she said. She sent me a t shirt. A branded t shirt. I think it says got milk are got milk or something like that. I don't know I took pictures of it. But she sent me a t-shirt and She sent me on my God. This is insane. She sent me chocolate but not just any chocolate random chocolate and on the chocolate on top of the chocolate. It says milk. How about that anyway? I just WanNa say thank you. Kazakh was like wow. I was not expecting that super kind. Super Sweet just a thank you know a teacher and some chocolate with and her business cards were the ones that went. I at the table. No really yeah and it's a grand. It's also bonus it's a great show so she's she does a really great job all the way around anyway. Kudos Jennifer and one last thing before we switch on where we're going. We do have a new blog series on our blog and it is startup podcast series. That are going to be slowly publishing out. We have these lovely images that go along with it. We've been working very hard to get the stuff out so if you come across anybody that is looking to start a podcast and doesn't know where to begin. Now you have somewhere to send them so that they can read up and it would be awesome if you guys helped share these post out into the world so that we can get more engagement from people knowing good information about podcasting out Lincoln Janet to all that stuff where we're going. Dave Jackson will be at the mass media. Pica summit January twenty four th through twenty six virtually at least that's an online summit February eighth in the real world. Dave will be at the bay area. Independent podcast Publisher Association Event in Nevada California then podcast moving evolutions in La. Every twelve sixteenth raw greenlandic. Jackson will both be there. Dave will be at the spark Christian podcast conference in Houston Texas the Twenty First Twenty second in February. I will be at the National News. Broadcaster Twenty Twenty proclaimed twenty twenty show And that is in Nashville. The twenty fifth to the Twenty Eighth Elsie. Dave and I and more Listen WE'LL BE AT PODCAST Orlando March. Six to the eighth will be at N. A. B. Las Vegas late April and all bunch of us will be podcast. Movement Dow's Texas First Week of August and then of course she podcast live and NABC NYC in October with more INFO on those in the future Plus some other events Looking to get out to at least fifteen events in twenty twenty We'll see how that goes and of course. Please come out to the events will be at say. Hello we really do like to get around country in chickens Ducasse bumps Yada Yada as always if you have an organization or event and need someone to speak about podcasting. Just email me. Robert Lipton DOT COM. We have a few people that can help on that front. And we're working on twenty twenty schedule now. I think Dave is also going to be speaking. I can't remember the date in Mansfield Ohio which is way too close to where my ex lives so Dave's taken that one them all right. Well then on that note you guys will hear from us in a couple weeks but you can always send us feedback to the feed at Lipson DOT com. You can also call us for one to five seven three nine thousand nine hundred thirty four or you can download our free APP for both IOS and Android and they're literally little tiny places. You can tap to send US feedback. Leave a comment. Email us in whatever way you want within the APP itself so thank you so much. We really do appreciate you guys reaching out again. The feed at Lipson DOT COM. And on that note. You will hear from us in. A couple of weeks.

Apple Inc apple spotify Google Lipson Rob facebook Lipson DOT COM Disney Apple Bloomberg Apple football chiefs Fischel Lipson Rob good host and producer Apple Team Elsie Escobar
168 Pre-obituaries and Takedowns

The Feed The Official Libsyn Podcast

1:20:37 hr | 4 months ago

168 Pre-obituaries and Takedowns

"The FBI episode one sixty eight of the feed the official Lipton podcast. The podcast takes beyond how to podcast into keeping you podcasting with podcasting tips and information for the everyday podcasters and taking you inside loops in the largest podcast host and distribution network since two thousand and four. Hello glad to have you with us. I'm Elsie Escobar Co host and producer of this podcast as well as the community manager at Lipson. We so appreciate you listening end to say thank you because this is time sensitive people we are giving away ten free tickets to. We are podcast. A virtual podcasting conference happening this weekend may twenty first through the twenty third. If you host with lipson email the feed at Lipson dot com. Share your show slug with me in. You have a ticket. This will be first-come-first-serve so get on it and you will get it and previously scheduled programming and that really makes no sense at all in this episode. We cover google. Podcast manager is doing great. We have a support widget people. We have a support. Where did oh my gosh an amazing podcast one and live by live? What luminary a is having some troubles? It seems the pre obituary of Google play music as rob calls it podcast addict. Oh my gosh. Podcast addict removed from the Google. Play APP store and of course we have so many other things as sprinkled in between and our world famous stats. I mean that's a lot. So let's get on with my conversation with Rob Walton. Vp OF PODCAST relations at Lipson. As well as my co host right after our first. Promo of the episode. I Know Dino. Did you know that he wrecks curl about four hundred pounds with one arm? Which is a fully stocked refrigerator or the Brontosaurus may have stomped on turtles to eat their tasty gooey. Insides THE PROBABLY NOT. They were gentle giants so says the. Breda either way you can rekindle your love for dinosaurs with us on the I know Dino podcast just search for I know Dino wherever you listen to your podcasts and that's know K. N. O. W. Like all the knowledge you'll have about dinosaurs after listening. Hello Rob good. Generic time of the day. I'll say oh happy may here we are time seem so slowed down? Does it like sometimes. It's not dude I wake up and I'm like oh it's the day went by so fast but alas some things are doing well though it seems to me. According to you that Google podcast manager is doing great. Yeah from the point of view of getting lots of feedback. People are happy that you know. There's a way to finally submit and way to claim their show and that the manager so Remember if you haven't claimed his show yet go to podcasts. Manager DOT GOOGLE DOT COM. To do so if you want details flown how email me? Robert LIPSON DOT COM. I have some Info I can send you or you can go back and listen to episode sixty seven of the feed over there. We've had some people going to claim existing shows. They knew Google podcast but could not confirm. What the exact feed url was and we asked Google about this and they said the following. Hey Rob when you enter the feed in the AD show flow our system identifies which feed Google serves the show from we then asked you to claim ownership that particular feed email their vacation. If the podcast believes this is the wrong feed. They can go through the support forum to flag that and then here's their relevant article but Long Short is we found something interesting. We've got out was for one. Show the feeding Google podcast. Was there show slug that lives in dot com slash capital our capital last cap less but when they tried submitting with lower case. It said it was not the right feed. But it did when the when the show example that we're all upper case so case matters when claiming your feed now if you go and try lower case ours it doesn't shop. You can try upper case but in this case when they submitted it actually showed. It said that that's not the right feed. Here's a feed and they were trying to. They couldn't figure out what was different and what was different was the process was capital. So just know. A lot of people have a lot of different fee structures out there Case does matter see we heard from a few people at submitted brand new shows it was typically taking around two to three days for new show to be added and live in about a week for to be fully indexed. I E. Any unique words in the title can be found for that show a search on at podcast. Dot GOOGLE DOT COM for example. We added attest show with a unique word. In the title that was made up word and it took around forty eight hours for the show to go. I've and it was almost seven days for that made upward to finally work in the search results so so just keep that in mind Does just like with apple podcasts? If you plan on a big public launch don't expect your show to be fully searchable or indexed for at least one week and again our recommendation for any new podcast is to submit to apple. Google spotify one full month before your launch date with your first episode or trailer episode. Live when you Smith you have to have one media file live when submitting. We did have a couple of people report that the our work showing for the show Google At podcast DOT COM was older artwork in had not too recent work. Google is looking into this issue. Hope to have an update on this shortly and for episode. But if your show is one that the artwork is in older version just note. Google is looking into it. Well that's very interesting. Good to note note people and now we have an email here. Hi Rob I was about to ask a question but I think I answered it myself guessing. You might get a few of these type of questions for the next episode of the feed. If not feel free to frame this question as a question from US question on the new Google podcast manager. It says we've had eight hundred sixty seven downloads in the last ninety days on. Lipson the user agent Google podcast Android says. We've had three point two K in the last ninety days answer. Looks like the podcast manager. Chart only starts at April eleven so not ninety days ago even if you select ninety days or three hundred sixty five data only commenced on April Eleventh. Also our distribution is so different to the average stats. We hear on the feed. For example. The last ninety days spotify with sixty one percent apple was twenty nine point five percent in Google was point eight percent or obviously really outperforming on spotify compared to average. No question here just comment. Thanks for everything you do. Regards Adamant Atom from what you will learn will adams thanks for the feedback and congrats on for the success. On spotify there are some shows like yours. That spotify is number one. I even seen a few were. Pandora was number one. It's not always apple but overall apple is number one by a wide margin again overall but individual shows numbers will vary like yours. Which is why I say this over and over and over be everywhere. Because you never know which anywhere will become. Your place could be teaser. Radio DOT COM. Who knows just be everywhere and you will not need to wonder absolutely you know and I'm GonNa make a comment because I haven't addressed this on my own but I know that this is an issue and I've spoken about this on this show before but we had an issue where we had to get this. She podcast we were kicked out of spotify due to a pixel not being exactly square on our artwork. So it's why we were kicked out and then we have to be score. Yeah it's hip to be square and I didn't know I don't know actually how long this was a problem in our or how long we were out of spotify I was alerted by crystal because she was doing some testing and she just happened to notice and I went in and I realized that was the case so we were resubmitted and this happened a bit ago. But what ended up happening with that resubmission? Is that it kind of Took away all of our search juice. Almost one hundred percent and therefore now when anybody's search for searches for she podcast in spotify. You just cannot find US blankets. Just naughty. We are now. Were not there. I mean we are in spotify but we're not there and therefore our consumption on spotify is very and I do feel that if we did show up it would add. We would actually be a pretty strong place for our show because we we are. We are kind of like the demographic of spotify we kind of fit into that even though were technical show. But we're very much not just your normal technical show and so I'm thinking like I wonder how much that search actually plays into it because if we never show up with any kind of searches no one is gonNA listen. You know I mean people. Here's the spotify link. That's a different thing. But that's that's not just organic finding us there right 'cause anyway. I'm just sharing that. Because that could be an issue for some people and while we haven't found a solution for that problem in spotify has been active booting episodes out of their system for Saying you know we're Episode title was planned Democ instead of pandemic So things where people are anti science community Offering up fake cures things like that. The episodes are getting booted. Even had a couple of shows the whole shows got booted from spotify. Oh Gosh Yeah. That was yesterday at two shows. Yesterday will recording on what say fourteenth fifteenth so fourteenth Two shows get booted out. Be careful what you say out there. no You WanNa throw some wild conspiracy theories about covert nineteen note. You probably not going to get an audience on spotify are actually. They're not going to let you get an audience on spotify. Which is yeah absolutely all right moving on here. Here's another email ag. Dot DT Y. Lips you rock. Your support has always been fantastic. Which is why you have been my hoes Philip. Four years I've been podcasting after a few initial weeks elsewhere. I'm also always happy to recommend you to perspective podcasters anyway. Thanks for the widget cheers and this is from Matt from the guitar. Speak podcast to be honest when this email I came in. I'm like Oh my God come on I head. I had seen her. I was talking about and they're like Oh yeah thanks and of course that was to our email that we sent out to Lipson users announcing our support widget and that email said quote we have updated our knowledge base and integrated a new support widget into Lipson Dashboard. So you can send us a message and search our entire support library while you are publishing an episode one. Where is the new support? Where yet? Well after you've logged into your lips and account the widget will be in the lower right corner to how is the support which it helpful. You can search our entire Support Library of knowledge base articles in. You can leave our support team a message. It is going to help Make helping you easier and faster. Deport widget is the best way to ask our team a question or search for the our entire library of support articles unquote and that was our email that we sent out. So if you're a Lipson podcastone you didn't get that email by the way you may want to look in your spam folder. For the morning of the fifteenth Friday the Fifteenth and find that market is not spam. Yeah absolutely now I have cable used it. I have used the the widget and I have also used the new so the new knowledge base article. Which is you find that over at Helpdesk DOT LIPSON DOT com. I use it a lot for supporting stuff on social so if somebody says you know. I don't know how to do insert whatever then I can. I go really quickly over to the help desk and I do a quick search in all that stuff and I used to do it before as well but I can tell you that the search for this new help desk is by far superior to what we used to have because there were some other in the one that we used to have. I used to have a little bit of trouble finding the right thing to search four. Sometimes when I didn't know exactly what to search war which is why sometimes people couldn't find that article but this one is awesome and that little widget is really helpful as well because sometimes we have very Type of support question. That really requires you to just read a couple of sentences to know exactly how to do what you're doing and it. It's just helping a lot just to be able to get that information disseminated out for the majority of basic questions in. It's just easier for us to monitor that stuff. It's the fastest way that you can right now to get help from support that said You can always end still add this to your email contacts support at Lipson dot com. So that's also a thing that has not gone away if you need any support and you don't want to like you're in a position where your email is the thing that's open you can always email support at Lipson dot com and you will be taken care of that way too. Okay you know. We were not the only one sending out helpful emails to sent one out as well. Who Do you want to read this one? And let's see if you can do all the countries. Oh my gosh without messing up. I think this is why you having read this yes. It's not very nice. Okay dear podcast creator. The lower some updates to help improve the experience for your listeners on Apple podcasts apple podcasts expansion your show on Apple. Podcast is now available in twenty additional territories throughout Africa Asia Pacific Europe Latin America the Middle East and Oceania. So these are the new ones here Afghanistan Bosnia and his hers if go Vena. Cameroon cut too low law. This is Kinda stuck. You know you can see that you're laughing at me and see that you're like those i. I had to do that one when I did it. On My. I had to do that one like three times for again. This is what I would have gone. This deal the LAVORI. So here's this guy's this tip of how I do this when I'm prepared I usually will find the word and go. Oh my gosh. I don't know how to say this and I'll just going to youtube and they have all the pronunciations there. It's the best and so they'll have like a little. I don't even know how they do this. Obviously somebody's spent a long time recording pronunciation on Youtube. Which cracks me up anyway. Kat Galore Laurie. Democratic Republic of the Congo Gabon. Georgia Iraq Kosovo Libya Mal Divas Montenegro Morocco Myanmar now rue Rhonda Serbia Tonga van. Out To van. Newark two and Zambia. You don't need to do anything. The entire catalogue of over one million shows in more than one hundred languages is now available in one hundred seventy five countries or regions sign into podcast analytics and monitor. How users are listening to your shows and episodes news category listeners in the US UK. Canada and Australia can now easily access reliable information and stay informed about today's most important issues and topics. The updated news category page on Apple. Podcasts is now hand. Curated and features providers and Joe's from selected news sources this collection as well as Kobe. Nineteen essential listening is frequently updated by Apple. Podcast editors be sure to check back regularly for new shows and special topics regards the apple podcast team unquote. Yeah and by the way when Apple says this collection is hand curated. What that means is no ratings and reviews are not going to game you into it right. That's essentially them saying. This is betted content that it's just like this is all right moving on here. We have a some news and this time farm variety about an acquisition. Oh my gosh yes podcast. One is getting acquired by a company called live. Ex- live they offer product for live concert events Which right now. There are definitely not a lot of Podcast one of course makes their money from advertising sales for the podcast. They host also not as much of that lately either live. Ex- live is publicly traded under the ticker symbol L I v X norm congrats on the sale podcast. One was mainly owned by norm. Patas but twenty percents. The company was owned by Hubbard Radio. If you are someone on Pike One and you decide to move on email me Robert. Lipson DOT COM. You know because sometimes that happens in these kinds of situations moving onto some other news on this time. It's from Bloomberg and quote Luminary Media. The money losing podcast startup has raised more than thirty million in in around and is seeking more funding as it tries to ride out the global pandemic according to people familiar with the matter unquote couch when Bloomberg. Has You your your your name. Luminary media the money losing gasoline cars. I read that that hurts me right. This now brings to one hundred and sixty million as the total amount luminaries raise so far luminary this way they are inefficient wealth distribution vehicle moving money from VC's podcasters but hey at least are slightly more efficient than Casper in that regard per luminaries future. Well according to Bloomberg their APP has struggled to gain ground. Which if you listen to the show in the past and later in episode you know a percentage they have and yeah And Bloomberg said only about eighty thousand people have stayed is paying customers. Think about this for a second luminary with all their push and marketing spend and celebrities like Trevor Noah could only get eighty thousand paid monthly subscribers. As I've mentioned before over five plus years ago when the podcasting space was much smaller Marc Maron head over forty two thousand paid subscribers to his premium on his own. I I have not yet. Seen an aggregated paid subscriber model work in podcasting people will pay for premium for a single show as Marc Maron proved. People will donate to that person they like but in aggregate with many shows people seem less likely to part with their money and giving the current environment. I see people even last likely part would said money right now. They are reportedly burning through or redistributing over four million a month while bringing in just five hundred thousand a month again. If looney luminary does fail in the future as is likely based on current trends it is not a negative on podcasting overall and is just their business model. That does not seem to work in the space. But in the meantime I do not blame those podcasters. That took three Usurpation of wealth. Why not just a shame? They will wind up losing so much of their audience. Yeah Yeah No. That's that's harsh. That is very harsh and it you know. There are some things that I wish could work. But even somebody like me. That is a a world. Gung-ho advocate and and understands the value of of listening to podcasts has having is having a hard time like. I forgot the name. Oh Gosh I wish I remember the name of it. I think it's kids. Is it kids? Listen I don't know if that's the website or if that's the APP so I'm sorry guys if if I'm misspeaking right now because joining the pure x one it's actually not a PX. It's an APP in his. It's a very specific APP. Where but I'm not sure. The APP itself is called kids. Listen I forgot the name of what it is. So the reason I'm bringing up is because it is also a it's the same type of model. So what they have is they have an aggregate. These shows for kids behind a paywall and it is absolutely beautifully. Curated has high-quality content. They've got some really great podcast for kids. I mean the entire life. It's just perfection for somebody who is like me who values podcasting and has children who know about podcasting and love podcast and they actually to listen to them on their own to have something available to them that they can scroll and find and discover on their own that's curated for them and I don't have to be browsing because as you know right now inside of most apps out there when you search for kids staff you often get families slash parenting stuff as well. That is not kid. Centric in this is a problem. I think throughout. It's it's hard to pull all that stuff out from categories that sad though it's a a monthly subscription and as much as my family is the optimal family to choose to pay for this. I have not you know I. I'm still not in. I'm like you know it makes me sad whenever I find those shows in a public feed. And then it says you you like you literally just get like one or two or you have a promo like in the apple podcasts door and then the rest of it is you have to go to kids. Listen to listen to the entire library and so much kids out there. I mean that's the thing that's the issue. The luminary as is so much podcast content out there. That's freely available. It doesn't make sense in aggregate to pay for an aggregated APP. And but in this respect the curation and the time saved is worth the pay but still not right. So that's a value add. But it's not a value. Add enough for me to choose to pay for it and it kind of breaks my heart to say that because I don't want I see I understand how important something like this is. I just find that. Maybe they need to find another model another extra value. Add maybe not just in listening to podcasts. But maybe there's gotta be another option another something that that helps me make that decision to open up my wallet. I'm not sure what that would be. But only relying on premium subscription for this to deliver content a little tough to little Hartselle a moving on from here into another email good generic time of the day rob. I was wondering if there's a specific length of podcasts can be. I've seen how long people think they should be. But is there a technical limit to the length that one episode can be? Thanks and this is from Mike. Not The somewhere of can be any length you want. We've had over six hours on a regular basis right then. I heard I heard of one that was over twelve hours long and I would guess you could go do one. That's twenty four even forty eight hours long if you want. It didn't had the editing software to handle that but we do not put any limit on the length of time An episode could be at Lipson. So it's really just you know again if you encoding it at sixty kilobits per second you could do a three thousand minute episode right. Well if anybody wants to test it out who knows what would happen but okay which software you can go to three thousand minute file. But I'm sure there's something out there. Holy monkeys totally all right. So this is a post of from a podcast group quote yet. Another podcast unsubscribe from this morning after the increased frequency from one episode. A week to about three. I appreciate you might have more time on your hands but I have less. Probably unsubscribe from about five so far due to this how about you unquote and this is an are from one of the facebook groups. I had one of my listeners. Ask this month if I could increase my mount of podcast output so I guess it depends on the listener and the value of the extra content. But I would not imagine. Most listeners would subscribe to a show they like because it's releasing more good quality content. It's like no I didn't want a dozen crispy cream. Donuts only want it six. Take the whole box and get it out of here so so that logic doesn't work in my mind. I think this person that posted this might just be feeling a little stressed from the whole situation that we're in today as they said they have less time but I would be shocked to find out many or even a significant percentage of listeners. Also felt that way. I mean they don't have time for the extra content. Just skip over it. Don't delete the whole show. Yeah well I have two two points of view here one about your metaphor there because there's also there is extra like so we're planning a garden we have. We're growing some food here in the house and thinking like what if we have like all of this extra food like there's only like you have to learn how to cook how to have enough food so that you can actually use it and it doesn't go rotten especially vegetables so if you have X. amount extra than you have to deal with it. It'll just rot and I know for me like energetically I'd feel like Oh my God. I'm wasting all those food so next time. I'm going to have to make sure that I grow just enough so that it doesn't go to waste and it's not too much so there's just that aspect another metaphor but then I also asked on twitter if you have been unable to listen to all the episodes of a show that you subscribe to. What do you do and I had three choices. Do you mark them as listen to do your best to get through all of them or the last one declare podcast listening bankruptcy. And unsubscribe and then I said other and so. We had some responses to that in most of the people would leave it in their podcast APP. Not unsubscribe and try to catch up at some point in the future. That was the general feel of behavior from people. If this is what's happening for lower people this is what's happening. Although there were a lot of folks that had a backlog of episodes to listen to and they still hadn't listen to them and these were two other points of view that I found one of them said quote. If I can't keep up with a show I usually unsubscribe especially if it has a window. Relevant some shows I keep some shows I keep older episodes in case I have some extra time. But that's rare and they need to be timeless and quote and then another response was quote. I've marked them all as I as listened to got too much. Diy To be getting done at home. Whilst I'm for load disappointed face and quote. You know everybody has different behavior for a lot of this stuff and you know one thing to keep in mind too is like it also depends. Well I was thinking it also depends on your lap of choice because when I manage Castro. I don't really have that the way that I've had a setup if your show or my favorite show was producing. I Dunno ten shows a week. I wouldn't really even know it unless it's in my like listen Q. Other than that the way that I have set it up is specifically so that. I don't feel overwhelm listening. It's very easy for me to add a playlist and very easy for me to be subscribed to hundreds of shows and not feel like I have to listen to all of them so maybe APP like setting your APP. Whatever will help you get through. Whatever it is that you need to do. But I don't think you have to worry about the majority of your audience. Unsubscribe if you release a few extra episodes during the pandemic I think that again. That was one reaction from one person and people like your show and they're listening to your show getting a little bit more of it is not going to be a bad thing. Okay so now we have a kickstarter project usually use the one that shares this. Well you you know you say I know you found this one so I was like. Oh Wow okay and you know it's called. I don't know how you pronounce this. Amano caster and go back like three times. That really spelled O. N. O. Caster. So may I know Kester? And they say it's a portable all in one podcast production studio. It's just one forty nine or one thousand nine depending on when you find it and it looks like it's like a mini road caster Is the way I look at it. from their site quote ish because I change quote a little bit. It offers four channels of audio mixing and easy connections to microphones smartphones and other sources. It allows the user to control the sound levels and add live vocal and sound effects to avoid difficult post production and editing unquote ish. I got the marketing speak against looks to be like a mini road caster. And if anyone gets this in July when they sail ship by the way this kickstarter so things don't always ship Please call him with review and you can search for M. A. O. N. O. CASTER AT KICKSTARTER DOT COM and Manno caster one word. Yes you think of it. Did you look at it over? Obviously and I kind of did this is hat tip to grant from the radio. Adventures of Dr Floyd and one of my favorite favorite shows. Now it is toilet paper that he does on Youtube and he's very famous on. Tick Tock know. Have you seen toilet seem totally not yet? Oh my God arkwright. It's a toilet paper. And he is so cute and he is irreverent and hilarious. You have got to go to if you don't have to talk just download talk and followed toilet paper Guy. Don't have talk so they don't even instagram. Go and find totally. Go into totally or you to you guys. My girls and I laugh hysterically over this. But anyway that said Grant sent this to me and then I asked him. What do you think are you going to do it? And he goes. I don't know because he said that the conversation out there is that and I know this is GonNa be a deal breaker for many of you including rob launch. It may or may not support Max so we don't know which one of those yeah I mean. I have a Mike here and they were like. Oh the firmware. You just need to connect to a have a pc in we got connected like. Are you kidding me? Yeah new you said You wanted. This might be for podcasters there. You're not going to get your name mentioned anytime soon. So therefore could be a deal breaker in that respect we don't know specifically but I did check it out and does look like a mini road Castro pro right and I mean I liked it cute. It's small it's compact. It looks very well designed. I just have the solution to that problem right now. Maybe if I didn't have the Road Castrol might have thought about it. A little bit more Now given the the question of the Mac thing that really breaks it for me because if it doesn't work with my Mac then it's just going to be a I mean I don't even know I I mean I could use it for live recording but that's about it anyway you guys check it out and let us know all right so moving on here you had you had a question about Show titles and all of that stuff bright and and they asked if you change it. Will that break the direct link to your show on Apple? Podcast 'cause you know you when you look at the direct link that apple send you when you submit your show has the title of your show right in that you are l. And here's the skinny direct link for your podcast and apple podcasts. For that you are L. It does not matter what is in the title part. You can change the title every day and that old link will still work because apple ignores the show title part of the link that said I always recommend using a link without the title at all. He doesn't even need to be there. So for example. If you grab your show link from Apple podcasts right now and you go in. You know it'll be https choice. Podcast DOT APPLE DOT com slash. Us If you know if they're sending to you in the US slash podcast slash. And then it's going to be your title whenever your title is slash. Id Five one xxx Whatever the number is I recommend. You changed your link to be this. Https PODCAST DOT APPLE DOT COM. Slash podcast slash. Id so the US part. I get rid of the title part and then I add in question mark. Mt Equals two and for San L. S. Equals one just to make the link work better? But you don't even have to add that last coating if you don't want to I do recommend it but key point is get rid of the Country Code. Get rid of the podcast title and that makes you link shorter. And then you don't doesn't doesn't really matter again. Those items are irrelevant. So I assume that if you aren't using that link though and I know I mean can you test that if you had a prior leading to whatever it was that you have hyperlinked to your website and then title? It'll keep just redirects even if you're using right they just ignore it so it doesn't matter what your title is. Now old links will keep working. That's why I just say. Just go with a link with the title at all because if they're ignoring it it's just making longer is just making your link longer and who wants a longer link when it's irrelevant information there you have it another nice little tip from rob walled coming your way but now we have some some very new. I guess there's a lot of us that have been waiting for this here. So yes for a while so This is per. Google play music. Kim podcasts google out the following email on on. May twelfth this email is basically a pre obituary for Google play music. Is that even thing music? So you WanNa you wanna read this earth email from Google all right so this again guys. This is from Google. Hello as you may have seen. We announced today that we're encouraging Google play music users to transfer to youtube music later this year youtube music will replace. Google play music with. That's a pre obituary. Then yet. You're correct with this transition. Were also encouraging. Google play music podcast listeners to transfer their subscriptions and episode progress to Google podcasts Tube. Clear podcasts won't be a part of youtube music the Google podcast platform and the recently launched. Google podcast managers tool will become our primary surfaces for podcast distribution analytics and management. Moving forward. Admins of your podcasts. On Google play music will receive an email with this information. But we also wanted to make sure that podcast. Publishers had a heads up about a few steps to take over the next coming months. I sign up for Google podcast manager. If you haven't already if you're an existing Google play music. Podcast portal user. You can do this easily via podcasts. Manager DOT GOOGLE DOT COM slash transfer. If you'd like to get better acquainted with the new Google podcast manager tool you can read more about it in the help center. Second download any data from podcast portal. You want to keep. You'll continue to have access to Google play music. Podcast portal until later this year but beginning in July you will no longer be able to add new shows. We encourage you to disable automatic submission to Google play music before July third. We've created a way for admins of many feeds in Google play music part podcast portal to easily transfer their shows to Google podcast manager. Head over to podcast manager dot com slash transfer while logged into the Google Account. That's active on Google. Play music podcast. Porto when you follow the prompts presented via that link you will be able to transfer any shows you manage on Google play music. Podcasts portal to Google podcast manager. You can get in tight here with any technical questions about the transfer process. If you have shows that have already been claimed in Google podcast manager. Those will be flagged in. You'll still be able to transfer the rest for more information about this process. Head over to the help center page for technical support request assistance via this form. And all of these guys are all going to be hyperlinked inside of our show notes. So you're welcome to check those here and continuing on. We're excited to take this step towards streamlining the experience of podcast on Google for creators and listeners alike as always your feedback is very welcome so please let me know if you have any questions. Concerns or suggestions. Best wishes Lily Lily. Thank you so much again. It is great to see essentially official death. Notice pre obituary of Google. Play music especially with regards to podcasting having podcasts in both Google play music and Google. Podcasting wasn't a men confusing. 'cause you could have two different feeds for German. Anyway it's all now about Google podcasts or podcasting in the google systems all about Google podcast from this point forward. Google sent out a second email on five fourteen with similar messaging and linked to transfer. Now you're shows the second email seemed to confuse a few people are producers. Who did not know what they should be doing. Especially if they had already claimed their feed and Google podcast or even if they had never heard a podcast so I E mail google the wrong quote We've had quite a few podcasters asking about this email from Google play music. And what if anything NEED TO DO If they know their shows already on Google podcast especially if they already claimed their show in the podcast manager is anything needed these cases who needs to migrate over there. Show on quote and there. They gave a nicer spots. And the response was yep no we built out the transfer experience for GP 'EM podcast portal users. So they could seamlessly transfer of their shows to manager if they click on transfer. Now they'll land on the screen on on the screen. She sent a little screen. Shot a consent screen then if they're shows in. Gps podcast portal are served from the same feeds as a Google podcast. They'll get to success screen and be able to see their analytic straightaway. Shows aren't served on the same exact feed. They may have to verify the feed that Google podcast uses to serve as shown in blue screen chatty idea and they need to go through the same email verification flow as they normally would ask your customers mentioned some shows might already be claimed We also densify this case in state whether all shows Have been claimed or some of your shows and then for more details she says. Please check the help center. Page Lincoln shots and I would encourage them to go through the flow to ensure they haven't forgotten any shows that were in GP M. podcast. And of course if you only have one show you're not gonNA forget about one. Show you just did it but for multiple shows yeah You got a lot of shows. You're managing you definitely go through the whole procedure. So there you go. Thank you Google for responses on the questions this past week. They've been very responsive. Yeah no they've been really great work with and excited that the Google ecosystem has now a clear path. It's all about Google podcast. And and that's that's nice and now kind of switching a conversation from an APP like Google podcast into this came to me via Pilar. Who is a listener to the feed? And she also spends a Spanish speaker so hat tip to her and she linked me a tweet from Suny S. U. N. e. At soon. Who is a Spanish podcasters consultant? He's kind of like the Jackson in Spain. He's very personable and super knowledgeable and he just loves to do all kinds of pocket. But you know I don't know maybe but he started podcasting in two thousand and nine so he's been around the block and he's he's he just knows his stuff. I really dig him but anyway he did this video. It's a Spanish speaking video which I will link to in the show notes if you guys want to check it out or whatever please feel free. But it's like he was just talking about these three in quo social media APPs a services platforms for podcasters and these are things that he literally was saying. Hey here's some stuff. I haven't really used them very much. But it's interesting that they're out there and I've never heard of any of these. One of them is called. Swooped S. W. O. T. and it's like an APP where the whole thing is like podcast with friends. Sweet is a social podcast player. That helps you discover shows with friends recommend episodes you love and never miss an episode on awesome podcast again. So there's that then there's another one called Echo Echo with three CS in the middle of what so e C. CCC Oh and. I had a hard time finding it just on Google so rob. Us thanked me. You kinda like thankfully shared this with me and it is a primarily. Only like it's like it's it took a recording up took a social media APP where you record mini bits of your voice and then you kind of share them with other people and it is. It's sort of like to listen to. Yeah you kind of like listen to other people's little blurbs and then you can respond to them with your it so I guess it's kind of like twitter but not with not with writing you talk it. The APP is news. I can tell us all in Spanish. Yeah the APP is is all in Spanish. Yes the languages in Spanish and I guess you have to speak Spanish to do it and then the last one is called the launch you which is also a Spanish. It looks like it's a Spanish startup and as much as I wanted to find out about this when I was a little like I didn't quite get it but all links in the show notes for anybody who wants to do a little bit of research. I know that there's a lot of people who are testers and wanting to see new things that are out there. So some of these are specifically Spanish. For Spanish speakers I think that Echo and launch you are slightly more optimized toward Spanish speakers and suit is open for everybody and this is just another way for podcasters or podcasting people or listeners to kind of get together and build community on that note. I think we can listen to our second promo of the episode which fits right along social media lab this cutters with the social media lab powered by a Gore Pulse where we bust the myth the rumors and the stories of social media marketing with science with my co host. Richard Beeston we published about twice per month through our podcast typically less than ten minutes long giving you data driven results to apply to your marketing immediately. Go onto social media lab anywhere. You listen to podcasts. Thanks for sending that in. Lipson news get back to some Lipson news here If you host with Lipson and upload or have uploaded with FTP which is about one percent of looks and users You would have received an email from us about an upgrade to our FTP where you now set your own password. Just raft EP. And and for those that don't have to file transfer protocol. It's a different way upload If you did not see that email check. Your spam folder went out on Wednesday may thirteenth in the evening. Us Timer at eight thirty PM EASTERN FIVE THIRTY PM Pacific again if you did not see that email. Check your spam folder. But only if you've been using FTP as only sent it to those that use FTP uploads which is again around one percent of Lipson users if you do upload with FTP. You have until around the tenth of June to update to the new activity settings which does now include a new euro for those not familiar with FTP. Again answer file. Transfer Protocol is a way to easily bulk upload files to your lips and account including one option where you can upload files to the quick cast folder and takes Info from the eighty-three tags and then automatically creates a post and publishes the files Upload via quick and boom you're done that's it publishes but most people use FTP for one of two reasons uploading really large files or a better way to replace a file with a new version in your lipson account. If you have to a file with the same name as the original to the folder called dropbox with small salty. It will instantly replace that file. Nothing else you have to do if you want more info on. Ftp UPLOAD and changes that we've done look for the EP tutorial and links for using FTP with cyber dot and files. Ila and win S. C. P. in the show notes. Fyi I'm on a Mac? I use our browser from my ft peeing and our system works great with our browser as well And then finally a phonics says you will need to update your FTP link to Lipson. Check with phonic on that same with audio both of those services use. Ftp UPLOAD TO LIPSON and if you're using any of the other APPs need to update the FTP there's boss jock which he can do. Ftp within there's twisted way of editor You just need update in those as well and again. We'll Lincoln this show notes for the FTP uploading tutorials and and the new features plus a how to use it with cyber dot files Ila and win S C S C K. Wake Up. Everyone like everyone I know. Yeah Okay here we go. This is kind of fun though. Tell us about this. I had a producer asking for a way to get an expert of all episode titles and descriptions from their feet they said Hey. Can you do it from inside? Lipson back in and I found a free tool that will allow you to do this from your RSS. Feed or anybody's feet. I guess you could if you wanted to search through their RSS feed it's assessed to CSV converter at scooter. Labs Dot Com and Lincoln the show notes. This is a nice tool if you WANNA get a database created of your past episodes or I guess if you wanted to search through somebody else's episodes in show notes So yeah it's just dropped the URL in there for the feed that you want and it will pull it all and I was surprised it worked really really well and I was like okay. How's IT GONNA handle all the different stuff but oh whoever's there knows their stuff knows. Rs feeds and was able to create this so thanks to overrun scooter labs. I know I like that. I'm going to have to like bookmark this as a tool because there are times when I've wanted to really badly okay. So then we have a movement of dates from podcast movement. Podcast movement is now moving to October. Not GOING TO BE AN AUGUST. It will now be in October. It'll be the same week as an AB NYC BUT WE DALLAS. So we'll we'll have more information on this but just if you're planning on going and hotel reservations in August year one. Update your hotel reservations to October. You can go to podcast movement and have the exact dates of when the check in when starts in all the stuff so you can update your plans. Accordingly so yes and now it just comes also. Podcast movement begins the day after she podcasts. So does also a thing. So it's like back to back from mid October is like all the podcasting things at least at this moment planned for mid October so from Arizona to Texas is not too long of hiking. Paktika drive it if you wanted. There's another email. Hi Rob. What does this election of full trailer and bonus episode actually do from the listeners perspective and ours regards in our it will determine where and how your episodes are displayed on Apple podcasts? If it is a regular episode make sure to pick fall and then only pick trailer or bonus if those posts are actually a trailer or a bonus episode and also make sure to include episode numbers for all episodes but season number should only be used if you actually you know have seasons again. This is all about apple podcasts ecosystem. These tools in do not influence how people see your episodes outside of Apple. Podcasts is highly recommended to use these fields for apple podcasts and apple for a while there the bonus and the trailer being thrown to the front apple has fixed that so that's updated now so it is showing where should be and make sure when you put the bonus episode and you put the same episode number that corresponds that bonus content to don't say you know episode. Eleven is is see. You put the episode. Eleven has eleven for that episode. And then you say the bonus for it is episode twelve now. Episode number on bonus should correspond to the episode that it's a bonus episode four and if it isn't specifically for one give it the same number as the previous episode released so if he comes between episodes eleven and twelve. Give it episode number eleven. Hope that makes sense and also use the apple title tech everything right then. Your show looks better in apple podcasts. How it's presented where the trailer episode shows where Your Bonus episode show so. I do recommend you use tax but yes it is a little confusing and it does absolutely nothing for you outside of the apple ecosystem right. That's the that's the that's the catch. Y'All that the cat okay. Here's another email. Hi Elsie End Rob Clean. Feed reversion is an absolute winner. We use it for an F. M. Community radio station. The only drawback is that both parties need clean feed installed and as you say only with Chrome Fire Fox has been promised for a couple of years now. Great cast guys looking to start one myself terry. So that's great. I mean we've gotten a lot of feedback from clean feet. You know what's interesting though? Rob This is the first time I don't. I don't seem to remember for the other feedback. We got last episode. Whether people said that you had to have clean feed installed as the user so that kind of a little bit of a deal breaker for me as in using this for recording an interview type show like if it's co hosted show but then that means that you have to ask your guest to do something extra and that's I'm one that believes it. When you're interviewing people have guests one. It's brewed to ask them to do stuff record and be will rely on them to. It's it's going to call you issues if you do that because almost none of your guests going to be as technical as you are And and they're gonNA mess it up so unless you're interviewing other podcasters it's really sketchy to get all those recordings correct and then if you interview someone and they mess up they. They are frustrated that they messed up on you. And you've lost the interview and it's just a bad thing so I have a little congratulations to give out and this is the maximum phone folks. I'm for the show bubble which is hosted on listen Which just announced. Its being adapted into an R. rated animated film by Seth Rogan and Evan Goldberg. So just congrats. Just another podcast. I could turn to a movie or TV. Show yeah awesome. We're going to do a little bonus segment here about something. That happened the weekend but I still. You know if you hear any audio difference between now and what you heard before the first part when I was talking a previous in this episode was me with my Yeti pro plugged in with the acceler eight six now. I'm using the USB out of the pro into my macbook so just in case you wonder why this difference in audio but anyway this are some over the weekend the happened right after we recorded recorded on Friday. And then this broke on Saturday and this is me recording on Sunday and well let me read the email that kind of started this quote. Hi Elsie Rob. Not sure if the news has got two guys yet. But it's just come out. That podcast addict has been kicked off the Google play APP store for violating Corona virus regulations. I don't see how it's reasonable to expect aggregate or APPs to police all of the content for unapproved information. Absolutely supportive of shows. Getting pulled for spreading conspiracies and misinformation. But this is way too much. I think this is a rather concerning turn of events and it bit suspicious that it happens a week after Google finally gets their podcast dashboard off the ground. I suspect this is only the first of these. Google will go after their competition. Most of it being independent developers who won't have the financial muscle to fight it in court. Regards Dave Koto thanks for the email and we have another email here this one from the death of podcast addict higher up. Sorry to bother you with this but I just want to let you know that Google suspended podcast addict on the Google. Play APP store Saturday morning. The reason seems to be that. Kovic nineteen related content was available through the APP. Email touched the appeal process. Usually take seven days but with the current situation. They are warning that it can take longer. Do you know anyone at Google by any chance. You can get the word to the proper team so they can fix us. I cannot believe that they would really want to ban the APP for this reason as this would apply to any news APP. Podcast APP social networking APP Comma. Any help would be greatly appreciated. Thanks a lot stay safe. Thank you. And per the attached Google listed this as the reason for the quote pursuant to section eight dot three of developer distribution agreement and the enforcement policy APPs referencing Cova nineteen or related. Terms in. Any form will only be approved for distribution on. Google play if they are published commission authorized by official government entities or public health organizations Google reserves the discretion to remove APPs from Google play based on a number of factors including a high risk of abuse unquote so essentially any aggregate or APP. That has any podcasts. That mentioned covert nineteen could get the boot. I did forward these two emails onto Google as well as another on Saturday with twitter. String about this. Hopefully the folks on the Google podcast team can forward them to the right person in Google and get this resolved. I let heavier. No those emails were sent and he replied with this higher up. Thanks for the quick answer and for all your efforts to help me here. I don't think this has anything to do with competition. It's more like a dumb process that will automatically block APPs based on some algorithms results without a human taking a look at the APP I was about fund to finally reached ten million downloads. By the end of the month I can understand blocking ass. No downloads automatically. But they should at least have someone take a look at the warning otherwise and maybe try to contact the developer also blocking in APP Saturday to I am when most of their staff is on weekend break is not a good idea. Thanks again rob heavier your well. I glad to help Anyway we can. Podcast addict is an important APP in the podcast ecosystem. But even if it was a tiny applic- luminary we would still try to help as we do not want to see anyone booted no matter how large or small they are and yes. I agree hundred percent. I do not believe this is about competition. I am sure the Google has team had no idea or heads up on this. I don't think this is malice at all. I also agree that removing the APP at two. Am on Saturday morning especially for an APP with around ten million downloads. That is where some gray matter should have come into play and someone on Google side should have said. Hey maybe I should not remove the APP right now. Let's look into this and find out what's going on. Sadly those synapses did not fire and a bad decision was made by that reviewer and hopefully someone Google will take a look at this asap again. I do not see it as an issue about competition. Nora's heavier just a policy. That was too broadly applied. Where should not have been? Okay now back to the original recorded episode. Thanks you Chelsea for editing this end so this was something you had was at the last episode or last episode. Yes absolutely promo from the naturist. And then who sent me the show level image for the podcast and the first thing here noticed when looking at on hold on. But let's get a little back story here because I didn't even notice this until after we record it because I had you know I didn't i. I usually listen to the audio. But don't download it to my computer for editing purposes until later and so what I found is the. Id Three Tags. There were three tags attached to that. Promo which showcase their show art work and therefore I looked and I was like a WHO anyway continue. The natural is a nudist podcast. Yes Oh so the first thing I noticed when looking at our work was them sitting in front of the Mike and it was no. It was not that they were both naked but rather which out at me when I looked at it was aren't they have no pop filters for Mike. Somehow just seems wrong. That's the first thing I noticed not into naked people in front of the ex but the the lack of pop filter the lack of filter. Oh my God you guys so anyway go check them out and see what rob is talking about until we have an worst email of the week. Yes and it's a group of email so zoom multiple people allow. Oh yeah all basically the same and it's all basically the same one. It's it's basically goes something like this high rob. I have a couple of quick questions. Can we jump on zoom unquote? Why do we need to do video calls for everything now? It's as if eight weeks ago. Collectively people forgot this thing called the phone. It's still okay to do. Phone calls as a point of principle. I do not turn my video on when someone asked me to jump on quote on quote Unquote Zoom. I even have my camera covered by default now on my Mac just in case I forget to turn off video when I do call but really it is okay to still do audio. Only phone calls. Audio's why got into podcasting if I wanted to do video. Nickname like Ronin or something like that. That'd be fortnight videos. Oh my God all right. Listen y'All I'm also an audio only person but also with me it's banned with issues you don't under you're like actually asking somebody else to pay extra is what how. I view it. That's for me. Anyway I rat. It's so much easier for me like an Ivan checking. I've been checking bandwidth because I have a little tool that I use for my Mac that I totally could not live without. And I've spoken about this before it's called trip mode and so I turn off almost anything and everything and I monitor my usage because I do not have unlimited. I don't have a set amount of data that I can use a month and it matters like you just have to check it. I'm the privilege of Y'all have unlimited and fast speeds. I do not have so. I have to do this every single time that I do eat. Zoom call with video. It's at least a Gig if if I'm doing a call if I'm if I'm doing a podcast recording or anything like that. That is about an hour or so whereas with a skype that. We're doing here with rob where were just listening to each other. It ends up being somewhere around five hundred megabytes back and forth sharing You know the data so that starts to add up. It's like it's more depends on what it is and any time. The video is involved. It's so much more bandwidth for me so I would rather save my bandwith for when it actually really matters like if I'm crease streaming live to my audience I would then choose to show my face because it matters. That's A. Yeah that's another little thing. Okay so I have. I also have a worse email the week. Can you believe it? Rob See this here. Most is here it is so I have one. This one came into the feed. This is king came to the feet. Lipson DOT COM. Y'All hey here we go. Hi the official lives in podcast. I want to help you get your podcast started so I have developed a brand new five challenged shelby get started. It's totally free and you can join right here. We start on June first during the challenge. You will learn day one your ideal listener including who they are and where to find them. Day to standing out you'll learn how to nail the message around your podcast. Plus two one piece of content. You must create for your podcast day. Three your podcast name Dave for your podcast Format Dave. Five demystify the tech. If you have any questions at replying ask away name redacted. You don't want to give them any publicity. I mean could use his baby before episode one or two thousand five four. We'll see this is what I'm saying. I mean the only reason putting here more email. The week is number one. I do not think this person listens to our show. No okay number two. How the heck did they get that email address on scraped scraping? This is what I'm saying scraping some. Why would you WANNA do a podcast launch challenge with existing podcasters right so and I mean honestly I went over and there's a few giveaways for me where I'm just like? Oh man and I know maybe this I'm being really like high and mighty about this but if my God this is GonNa come invite me on the but but some point but don't use the Yeti in your in your pictures please as podcast coach person. Just don't don't because that's a dead giveaway and I know rob that you use Yati pro and you love it and all that but most people. It doesn't work for them. It just makes any whatever that's my aunt thing. Most people still use it. In on initial Stan. That comes with won't do that. All right. Moving moving So got an email here. You WanNa read this one from Gregory yes here. We Go D. T. O. D. D. curious of stats mentioned in the feed are also published in a blog or email already written out gathering data for presentation saying the stats will be easier than hearing them. Thanks googly well. That's something we might start doing and releasing when we release episodes or not. I'm more inclined to leave it just as in the episode. So you know you need to listen to find the INFO but I realized that lease seo opportunities on the table so again we might occasionally do a post where we release the episode with that Info. you know to coincide but for now. I will get out your pencil because after the Promo is going to be more stats info that you're going to need to write down good transition there rob okay so here we go promo number three before we get to our stats and this is legend from the Pacific thirteen minutes. Listen to legends from the Pacific Aloha. I I'm coming Walla Shero Jordan each week as I share historic cultural stories about the people traditions gods and monsters that became legends from the Pacific. Here's a story. From Pele. Hawaii's goddess of fire. One night. A man was driving through. Awad who's north shore's sugarcane fields. When he hit a woman in a white dress. The woman lifted her head smile to the man and floated into the sky. Listen to legends from the Pacific on Apple podcasts. Mahalo and who all right all right well. I'm not anywhere near that Pacific or the Atlantic. I'm in Kansas. And you're aware tornado. Alarms go off during a podcast recording. Yes we act one earlier so I up is country breakdowns for March and April. I should say for downloads. And now this does include again In all states we talk about so again. This is for April and when we look at where most of the downloads are coming from and as always United States fifty eight point four percent in April versus fifty nine point six in March Then going down the list here United Kingdom five point six percent Canada. Five point three Australia. Three point. Eight percent Sweden three point four Germany. Three point to France one point seven Brazil one point five Mexico one point three in Japan one point two percent. That's everybody over. One rounding out the top twenty Spain Netherlands Ireland Denmark New Zealand India Norway Korea Russia and Colombia. So those are your top twenty check your stats measure up with these numbers for April. The stats are all stats. That are being affected by covert nineteen And there really wasn't that big movement I think the biggest movement was the. Us dropped from fifty nine point six in March two fifty eight point four in April and then France went from one point. Two point seven actually went up last month all right now looking at user agents overall model downloads move down to eighty seven point one percent of all downloads in April going directly to mobile devices. Eighty seven point seven in March computer. Downloads weren't up to a point. Seven percent those changes definitely had to do over nineteen and people staying home home voice attendants plus set top boxes though that stayed the same point. Eight percent so people didn't go from listening on their phone to listening on their ECHO They went from listening on their phone until listening on their computer And that point two eight percent in April is identical to March. And pretty much where it's been for the last year. Ios android ratio in April was down to four point seven to one versus four point. Eight to one in March mobile aggregate APPs not from spotify stitcher or from Apple. Move Down a little April to twelve point. Eight percent of all all downloads versus thirteen point one in March and the big dog and aggregate or APPs is still apple with apple podcast APP and I tunes coming sixty point three percent of all downloads for April which it down a smidge from March is sixty four point seven number two for April was spotify at eight point nine five percent which is another small monthly drop for spotify but very close to marches. Numbers number three with stitcher. At two point two six percent number four was overcast. A two point two percent cashbox box at one point eight two percent podcast addict at one point. Seven one percent Google podcasts. At one point two six percent and podcast at one point eight percent in. That's everybody that was over over. One percent Rounding out the rest We had podcast APP pod bean player. Fm podcast republic and there was a bunch more not we had a cast downcast. Pandora tune in radio deesor attentive. Hod Breaker EXO player are S. radio pod Kicker Castro Himalayas. I catch radio public luminary in one hundred sixty million dollars and then pod culture and that's everybody above point. Oh two percent at point two percent for the case of Canary and Pod cruncher and there were others that were below point. Oh two percent in. Don't really weren't mentioned. As mentioned on the last few episodes I been looking at the downloads from the past few weeks and compared them to the averages from the weeks of January Twelfth Nineteen Th and twenty six and that's what I've been using as the baseline number for this and future mention and what we found was the week of April twenty six for the whole week Sunday to Saturday. There was a decrease around twelve point nine percent. But if you look at just Tuesday. Wednesday Thursday traditionally the biggest days of the week Downloads we saw a decrease of around seventeen point two percent and then looking at Sunday and Saturday we saw decrease around two point one percent versus the baseline for the week of May third for the whole week. Sunday to Saturday There was a decrease in Levin point four percent but if you look at just Tuesday Wednesday Thursday that we start decreasing around sixteen point three percent and looking at Sunday and Saturday. Only we saw a decrease around point five percent versus the baseline weeks and then finally for the week of May tenth which we are still in that week so all I can give you is the Tuesday Wednesday Thursday numbers versus the baseline an average In January where there was a drop of just eleven point two percent which is an improvement from the previous week sixteen point three percent and the week before that were seventeen so that was by far the best drop or the lowest drop for Tuesday Wednesday Thursday by far since this all started so things are looking better air trending better the last two weeks. And looking AT APPLE'S MOBILITY TRENDS. We mentioned on a previous episode. We can see lines driving. Request have definitely gone up. Still not where they were January but now just off about twenty to twenty five percent versus a fifty percent apple was seeing in in early April so transit direction. Requests however are only slightly better than April I guess meaning if people are going back out there doing so in their own vehicle and not via public or mass transit which makes lot of sense might also there you know if they are traveling they're also going places they know so it took you know they're they're not deciding here. Let's go try out this place. I would guess a lot of transit requests to our people that are traveling from one city to another right correct so but people even car quest. You do a lot of car quest when you drive around your own town Transit requests tend to be don't do transit requests in Kansas City but I do transfer quests anytime I go to any city all right. So where have we been? You've got some stuff. I know I have a lot of places I've been man. So I was in the group. Latino podcasters they have a the lesser manner and I got a chance to hang out with them. So if you guys are not if you are Latina and you speak Spanish or not. But that's how you self identify. There is a group. I'll have a Lincoln this show notes. You can join via facebook. There's also an instagram account. That you can follow as well and re Rita who is actually the founder. And she's kind of like the one that runs it mostly. She goes live on instagram or facebook and I went live on facebook with her for that. But it's a really lovely community is just starting to pick up speed. It's fantastic. I was also in another facebook group. A four mother's quest for the mother's quest podcast and Julia had a little mini virtual event That started on mother's Day and it kind of went through the entire week and they had it was really refreshing super easy ways to reconnect with As Mother's by working on a manifesto and the reason that I really liked this is because it was done if you only wanted to participate him email that's great. You got a really cute little journal that you can join if you're into this stuff. The Lincoln shown it's as well but then they she had speakers come in every single day and get this rob get this guess how long the speakers were in the group for half an hour now ten minutes because that's what all moms have you see so come in there and you do it up. You have like that inspiration but a lot of us. Don't have that much time. So we'll go in there ten minutes get the inspiration you need and also recorded in there as well right so if you go in the group you can consume it and be done with it on. I was also quoted on the pod mob newsletter which was all about social media marketing and I mentioned to awesome Lipson podcasters. The do an amazing job in social one of them is the milk podcast which talked about before and the other one is pantsuits politics because if you do not follow specially pantsuit politics on social on twitter and instagram. You are missing out in how to build community on social. They got it down. And then I rob. Greenlee was on on any be express With virtual session on podcast monetization. And I believe I may be wrong kind of but maybe not you can still sign up to get access to all of these on demand sessions that happened at NABC SESSIONS. Were open to everybody. So if you've ever wondered that type of sessions that are offered at this fantastic time to do it. Please look at the Lincoln a show not sign up and have access to all of these things in there to check it out you will not be. It'll be amazing because there's so many things in there that are like wow I didn't. This is so great that it's free. And Elsie we as in you and me and Rob Greenlee among others. Were in a post on Jacob media about will how will podcasting look like after covert nineteen? I said in the article that for the vast majority of podcasts that are not monetize ing Advertising Kelvin. Nineteen we'll have no long-term effect on them overall the space will move on and survive and of the number of podcast that will keep going up Both for the overall number and the more important active number of shows I also said those companies that their primary business model was all about advertising. Some of them would not survive just like we saw in two thousand two thousand nine. Now that's where we were Where are we going so where we're going actually rather short time here? We're going virtually we're going to be at we're podcast is going to be a alive event. It's going to be twenty first to the twenty third of May Lipton's one of the sponsors and we have a Promo code for you to get fifty percent off. If you like to get a ticket and the fifty percent off Promo Code is Lipson fifty so Lipson fifty however we do have some free tickets to give away and the first ten Lipson users just all you gotta do is email us at the feed at Lips. Listen DOT COM. That's that if you email the feet at Lipson dot com your Lipson show slug and if you know what your show sluggish go do settings in your account you'll show Sean but you have to be ellipse user and we have some free tickets to give away and so soon as the show comes out the I will say ten listeners. Say you heard it on the feed. We'll get you that and then we're going to give away some more so still email if you even if you hear it on Wednesday but again twenty-first twenty-third virtual vance to be live events. I'm doing an event. I'm going to be talking about thirty day. Launch for your podcasts. Which is not all that important to people that are pod guessing but if you're getting ready to launch. I'm going to go over every place. You need to go why you need thirty days to launch. Why it's not. Hey on Friday. I uploaded my show and Monday's my launch. No Am why he want thirty days to do a good launch. And where where does that is that but again if you want the fifty percent off Promo Code if you're not hosting Lipson it's you can use Promo Code Lipson L. I. B. S. Y. N. Fifty number five zero and that'll give you fifty percent off. Also we also have one. We are podcasting. Quick starts on June third at six. Pm It's a free podcasting quickstart. Tell your friends if you feel like. They need to start a podcast. Or if you want to like get freshened up in terms of the lipson interface or how we work or if you do not host your show with Lipson in our listener. This is a great opportunity for you to get it behind the scenes peek. At what we can do all right. I think that we are all finished for this episode again. If you have any feedback email the feed lips in dot com. You can email us there or you can send us voice feedback. You can call at four hundred to five seven three nine thousand nine hundred eighty four or you speak pipe speak pipe dot com slash the feed or finally you can just download our free apps for both android and I o s in the respective APP stores and you can do all of this communication with Immi and rob inside of the APP. So it's amazing. Go ahead and download those and we look forward to hearing your voices by sending your feedbacks and talk with you guys in a couple of weeks i.

google apple Robert LIPSON apple Lipson dot com Lipson Elsie Rob US Youtube DOT spotify Rob Walton twitter FBI Rob good official host and producer Mike Elsie Escobar
173 Do Your Homework

The Feed The Official Libsyn Podcast

1:04:28 hr | Last month

173 Do Your Homework

"The. Be. It's episode one seventy, three of the feed, the official Lipson podcast, the podcast that takes it beyond how podcast into keeping you podcasting with podcasting tips and information for the every day castor and taking you inside Lipson, largest podcast host and distribution network since two thousand and four. Hello, welcome, I'm Elsie Escobar, Co host and producer of this podcast as well as the community manager at Lipson. Thank you so much for listening. And on this episode we have an update on the GonNa Destination and now we have audible. Audible Amazon music and we answer all kinds of Faq's for you. Gimblett, being sued and how that could affect the rest of US podcasters the way an all those DMCA takedown notices that are coming to people shows episodes only going to the web player on purpose do apple chart positions really matter podcast, Bingo and this time we have geographic user, agent and bonus language stats ready. If you know what's coming and you, WANNA get on with? It hit that thirty second forward button about four times right now. For the rest of you, here's the scoop on getting on the show. You can send in a thirty second promo to the feed at Lipson DOT com. It needs to be thirty seconds or less and be clean as in new profanity and again do your very best to keep it to thirty seconds attached to your email and send it to the feed at. At LIPSON DOT COM if you don't have a promo, but you want your voice on the show. Ask US a question or conversation that you hear on an episode. Send us very feedback. You will hear a couple of examples on this episode. You can also record it and email it to us. You can call us at four, one, two, five, seven three. Three nineteen, thirty four, or you can use speak pipe at speak pipe dot com slash the feed. We also have a long running blog feature called Rockin Lipson podcasts and every Monday. We highlight one. Lipson podcast in order for you to be featured on the blog you email the feed at lives in Dot Com. That's it. I'll send you all the information. Information it is first. Come first serve so the sooner you get your Info to me. The sooner I'll get you in the queue. And now let's jump into our main conversation with Rob Walt, VP, podcast relations at Lipson as well as my co host right after our first Promo of the episode I shake my head with Lisa and Sam and F why? They're Promo promos sixty seconds. I allowed that because they saved my behind because I had no promos for this episode. Thank you, Lisa and Sam and here we go. Hi, everybody. This is I shake. My head was Lisa and say hello. Okay four things people need to know right off the top Lisa tell them twenty years besties here who? We're almost fifty know. Off that just stuff that you're almost fifty whenever three we podcast from my car were sitting inside your car right now for from Canada. We're from the art of the prairies. We're from Saskatchewan. If you're unsure if that's a real place, does Google it? Yeah, but we also bring you a new episode. Every single Friday we do, it's about an hour long, but you know what time goes by quick 'cause. We're just too crazy. Women bantering talking about lighthearted topics talking over each other all the time. We argue, but disagree, but we always go back to laughing, we do. We just wanted to be the least stressful part of your week. Exactly so you can listen to pod being I tunes in any other podcast that you have. We're all over. Social media were on twitter, facebook and instagram. Raum. Generic Time Alcee Oh. I think by the time folks here this show. I'm going to be in Pittsburgh and I'll be in national. Oh, wow, how about that again and I? Almost was still a national I almost didn't learn any wasn't able to do this episode this week. Oh my Gosh I drove out to national last week. Thursday and the plan was dropped off my car and on Friday. Get the. I had to get the electrical bill so I could get my son registered in school. Did all that on Thursday? Night started not feeling well. The whole pep dismal Marshall, and and then Thursday night start getting heavy fever and the plan was Friday. I was GONNA jump on a plane and fly back home, Drexel Light, and then this week we finished the the sale of the House and packing and drive out. Thursday night into Friday morning. I get a fever, and I'm running a fever from one Wanda. One three well, the find that out after I went and bought a monitor through Friday morning, and then I see that fever, and like why can't get on a plane? Maybe the wrong so I bought a second thermometer. NOPE, that was not wrong. So, I went and got a Cova test on Friday and they're like okay to be. Five three to five days could be a week before we get the result on my. So I go back, and I try to get some work done, and I just basic pass out and I wake up Saturday around two, and I'm still have fever, and not feeling good, so I go to the ER and they're like. Oh, it's Kobe Yuck. Oh definitely! Yeah, well. We've seen before covert definitely covered. WE'RE NOT GONNA test. You could ever test, but here's an issue Yada Yada. And I'm thinking Oh. My Wife's going to kill me. Leaving her with the whole move. There's no way I'm going to be going back. but long story short for Sunday morning I get to cover test backs and I was negative, so and the fever broke, and it was no longer a fever, and I jumped on the plane, flew back home. Oh my gosh, but yeah for a little bit there. I was like Oh, I got it. All thought is Raba. I know moving stressful and throw covered. Holy monkeys, and I'm going to hear it forever well. Thank you for showing up to record. I kept one of the things I think of. How can record feed if I'm here? Mike. Oh. Do from my laptop. It's going to of course that's podcasters. Looking I didn't bring my mic. I didn't bring my external microphone. WHO's GonNa Pack my Mike's at home. Oh, my son, oh. No, that's not good. My son just got had to take him to the Er because he was going to eat cupcake. So, he's not the right one. Yeah, so I was worried about my mic and packing up my boom arm and my stuff well, I'm glad that you're feeling well. I am feeling well. Being food poisoning by the way so I said to my wife. Go honey I go. Good news is the a covert tests proved you did try to poison me. She had made she had made me some Turkey sandwiches for the drive I didn't eat them until after the drive after the drive out there, it just so happened that she gave the same Turkey to the dog. The dog got sick to so so what me and the dog did this off the wife, but L. Turkey Turkey. Oh, get Ya! I told her she didn't. The dose wasn't strong enough well, if On on that note, though as we deal with Turkey, poisoning possibilities and non code positively, we are moving to talking a little bit about our new destination as you. So. We talked about Ghana. Destination, which did go live as expected, and now we have another new to announce, and it's Amazon music. Slash audible gasps. That's correct Amazon music. Slash Arbel meets both. This one is live now for all Lipson users to add their show, but note live at your show to not mean your show. We'll be live in Amazon music or audible quite yet more on that in a minute for now you WANNA add your show to make sure your show is in the new podcast directory coming from Amazon when it goes live to the world. So you have some homework this episode and this is really really easy mark. The election lipson account click on destinations. Click add new then. Click next ed next to Ghana and fill out it. If you have not yet and then click add next to Amazon music. Slash audible and fill it out two minutes tops to add both destinations go ahead. Go and do it now. Hit Pause. And then fill out and then hit playing continued episode. Each was really really easy Omar, and then per the Amazon destination. Here are a couple of CUNYS. Amazon provided to help understand what's going on here to question. When and where podcast launching on Amazon music slash audible cancer. We are not announcing launch schedule at this time. Stay tuned for more information I. HE stays subscribed to eat. This is a global distribution agreement, and we will distribute your everywhere. Amazon music slash audible is available and then question. How will I know my podcasts available on Amazon Music I shall answer if you submit your guest now. It is likely that it will be included at launch. Initially the best way to know if your podcast is available will be search your show on Amazon, music audible once podcasts are launched well. Thanks Amazon for that. Info again folks go submit your shows or show right now. Go into destinations, Click Avenue, and then find GonNa Find Amazon music slash audible and add your show both and thanks. For, adding podcasts here in the near future, absolutely and again just to reiterate everybody, and especially, if you see information on social media or e, somebody asking these questions may be on facebook, groups or Things like that. Make sure that you tell people that we act. We don't know when this is happening. It's happening soon so meaning that they will be available in Amazon, music and audible per their launch. Simply because we're GONNA get those questions all the time. Anyway like when is this going to happen one? Can I see my show? How are people going to be able to subscribe all of those questions? We can't answer any of those, so the best thing that you can do is fill this out and then forget it. It's not because we can't answer because we're under NDA which we are in the. We can answer because they haven't told us yet, right. So we don't know quite yet. I think they're still working out. There finalized schedule idea, but but again when we know more and we know for sure will definitely let you know on here, but important point. Get your show in early. There's a high probability that if you shows in their early when they do Alpha and Beta testing internally, your show will get played and. And found and bumped up in the search algorithms, so the earlier you can get in the better. Yep, this is when you do it people and now we have a little bit of a follow up on this stitcher serious deal. Arab yet sounds like the final number was Kinda sorta three, hundred, twenty, five, million I think we get said three hundred on the last episode. But at three twenty five is just two hundred sixty five of cash up front as the rest is, it sounds like milestone related, and if any of those milestones involve prophets or positive cash flow let's just call it to sixty five for now and leave it at that, and on that note, actually, let's go ahead and listen to a voice mail that we got from the amazing Sevilla. Morgan Well Hello There Robin Elsie. It's Me Civil Morgan of the childless, not by choice podcast I. Literally just finished listening to yet another enlightening. Of the feed episode one seventy two. I literally also signed up for Gada and downloaded their APP while listening to your episode. Also when you started talking about serious buying Stitcher, and how serious has stock price took a little dip. While of course, my ears perked up. You see in another lifetime I. worked in finance for about eleven years seven of those as a licensed stockbroker, so typically the buying company does take a dip in their price, and if the company being bought is public, their stock price will take up a little bit. Also I just wanted to let you know that I. Then went down a rabbit holes researching serious as all I knew about them before my research was that I have them in my vehicle and I cannot live without them. Well this is the reason I only listen to the feet at my desk or where I have access dependent paper so that I can do what you guys say immediately. Thanks, again for all you do have a great one by will still thanks for that feedback stores like we put that right there next to the segments purpose. Now, and of course that must mean by this point you're listening. You've already added Your Amazon music. Slash audible destination so Kudos to you very good. Job Yeah Yeah Oh my goodness gracious. I'm so I'm so glad. Civile oh. We love you switching gears a little bit to skim like getting sued or being sued, and this is for not making their podcasts. Accessible for those that are jeff on their site? This is one. We all need to watch closely as the idea of getting accurate transcript via ai well, that is just not there yet. Tech gets US around eighty five percent of the way there, which is fifteen hundred words wrong ten thousand. And there's a decent amount of cost to get us to nine percent accurate, so if you WANNA, go from eighty five, which you can get a in which costs a little bit to ninety nine. It costs a lot, so there is there is a technology and cost impediment right now to making podcast fully accessible for the deaf. It's not as simple as going from text to audio. That's easy, but going from audio to text not so easy. We continue to evaluate. Solutions for transcripts here we have been for years. My biggest concern here is that a by Gimblett could force and lot of costs on Indie podcasters to get something that is considered an accurate transcript. The type needed for accessibility reasons. It's not like where you're. Go just putting it up there. For Seo it can be right if it's eighty five percent accurate right for this application you want it. Ninety nine percent in there are corporations that do that. That and they pay quite a bit of money to get those accurate transcripts. ebay is example and and others are people doing it, but there is definitely a significant cost involved to that. I've been looking around. You know not been using I generally used transcripts at that eighty five percent I do it, not necessarily for obviously accurate transcripts of the entirety of an entire episode, but as a reference. Reference for myself when I'm looking in there and trying to find quotes, or when when was it that we talked about this or getting more accurate time codes, or you know stuff like that? When it comes to post production, but I know definitely that this ignificant amount of time that it would take someone whether it's you know you get eighty five percent, and then have somebody do the rest. Rest of it for you and sit there and listen is is a significant amount of time at or resources right? You have to invest in it for somebody to do that for you and it it could be cost prohibited to a lot of independent podcasters foreshore, so we will keep an eye out on this. And she went out eighty five percent accurate about a standard Midwest California North American. Direct. We're not talking about someone speaking English with an Irish accent, which really throws at percentage down and forget when you get into other languages depending on the language other languages, the is get drop even more because they have less to work with now. It's a complicated issue right now and. Is Not there. When technology gets to the point, where everybody can have a ninety nine percent, accurate transcription, regardless of the language and the draw and the accent, and then yeah, everyone should make available. It's tough situation right now, so keep an keep an ear on the feed as we will be reporting a little bit on this as well but moving into now from from voice to text to music in podcasts. podcasts yeah, the are a must have new tools for checking for music and podcasts I remember I think we've mentioned it once here. On the episode there was going to be somebody who was releasing service. Where you're going to be able to check for music and podcasts at some point edge, it's it's been a while. I can't remember what episode, but Yeah We. We loosely covered it while tools or lose. Because starting in early, July it seems like. The DRA has sent in more DMZ takedown notices in the last fifteen days than they did in the last fifteen years combined. Wow, what if you have a music podcast? You better make sure all your music is pot safe again. The Ra sending out what's of takedown notices and when your podcast host gets it. They have to remove that episode right away then they can contact you and tell you why was taken down. That's how the laws are in. One of the podcasters that had an episode taken down, replied to me with this comment quote I've applied, slash bought and ask license, and I'm waiting for approval. My content after approval will be compliant. Will you need proof of compliance prior to my posting new content unquote, so I had replied back and said remember, there are no licenses that cover music and guesting, even if If you have asked happy might see sack licenses. You're not covered in podcasting. which is what I told. The person in the navy responded Arava. I appreciate the guidance on on the issue one final question, if having an ask of licenses, not covering individual for paying music on websites, which has kept cells and when I bought. Why would that even be an option? Just Cure? Thanks again for your help with this and I love. It has to do with the escape. You're selling your license, so they won't sue you. It doesn't mean the RIA won't. There is true streaming and progressive downloads again. I remember that first off and and one ask saying license for people on websites. You're usually talking about streaming media. Those are the people are really going. After the sound exchange, life license covers true streaming, and then you get the ascot on top of that so I asked. It does not cover progressive downloads, which legally are mechanical copies. The ask kept licenses covering you. If you are doing streaming, and you had scientists license as well and really all ask up at licenses, they will not come after you MPM same thing, see sack BMI! And if you happen to have a song that is covered by. All you have is ask. APP desktop licensed. Does nothing for you can get in trouble thinking that any of those licenses are going to cover you in summary, because podcasts are downloads that means legally they are mechanical copies. Science changed licensed does not cover you, and even if you got the licenses from Harry, Fox who covers mechanical copies, and also see act BMI and ask APP. You're still not covered as you would then need to get direct license with the record label. Label and they all think MP. Three is a four letter word. It's very simple. All music must be one hundred percent podcast safe music on a podcast on the Lincoln shown to that Wikipedia the ARA is out right now, and they are just shooting shots over the bows as I see it, but soon I would expect some podcasters to get sued by the RIA. If you have music podcasts make sure a hundred percent of that music is pod safe, music. Their common I know. So I, look at all these. Take down so far as shots over bows. We'll see when this turns it to them. Going after individual podcasters I have a feeling, they're also testing the waters seeing how the system works meaning. I say to you know Lipson. Here's my take down notice. How well whatever entity responds how well the podcast responds, and then what ensues after that right in the process for this is yet a valid takedown notice. The host takes the file. Then the host contacts producer whose file they took down and forwards the email on the take down notice. Notice the producer then has the option to do nothing or to file a counter claim. counterclaim comes back. Then that is can be forwarded to the original person asked to have a taken down, and they have two weeks fourteen days to file suit in District Court to keep it from going back up if they don't file suit in two weeks than the fountain, go back up after we initially forward that on as well and take the file down four down to producer. We then contact, take who took down and told them hey, the files been taken out. So that that's the basic process of what I have to do. When takedown notice comes in, it's fun great, so all of you have questions. Maybe send them in. Maybe we'll be able to address them. Maybe you need to continue to listen to the fee to hear a little bit more about this, but this is not going to be going away. And unfortunately what we always get whenever we report on this is, but what about, but what about if one of an insert whatever time how many files you already have I mean? There's so many separate questions and my answer is always just don't just don't do it. Don't and people don't like to hear that they don't that, but but but listen. Listen don't stop it and if you think your responses, but I'm giving them promotion right is something that they about the IRA. No I don't care. They don't care. No whatsoever it's it's an it's. Yeah doesn't make your pointless valid, but it doesn't make it at all meaningful to them. Correct. You are giving them promotion, and you are doing something good. They don't care and I mean. Before we get to the next new story here, which is about spotify I want I think about this from this perspective here? A lot of speculation and a lot of discussion from from pundits has been around the fact that spotify decided to get into podcasting, so they wouldn't have to pay so much money for music. So if you think about it that way, a huge company completely shifted a little bit of their business model to add something that they didn't have to pay so much money for so it it matters here. This is it's it's not going away and it is prohibited for so many people, and now podcasting is absolutely a thing and. We can hide anymore. They're coming so moving right along into this. Little Bit of news that you found from spotify spotify launched top trending charts for podcasts sweet, if you don't see it in your spotify APP on your Iowa's device, update your spotify APP. We'll be there when you updated and go into the section where podcast and you'll see the the top charts, and you can go through and see top fifty charts and two hundred chart overall. Get feel some of the popular podcast. They look a lot like the top two hundred charts out of Apple. Similar shows no nothing really surprising if you were surprising but. Not, that much now I did like this little note in You want to read this quote from their article from started by. Yes, so quote to coincide with this new feature. PODCASTERS can also look forward to an updated experience and spotify for podcasters, creators will get a notification on their dashboard when they're podcast charting then they can turn their notifications into a visual card to share across social media platforms, alerting fans to their podcasts, rising status and quote. I just don't think my three starts for the last episode of today S on spotify is GonNa cut it. No No. But, if anyone does get this notification, please send a screen shot and or share it via email. I'd love to see what this visual card is and Senator Robert Lipson DOT COM, if anyone out there, get into any of these charts and sees pop up in their spotify dashboard. podcasters. I think podcasters DOT SPOTIFY DOT COM, or Your your dashboard, but yeah, there is zero chance, do the. is going to be charged anytime soon on spotify. Hey, listen i. wish that they did this. Where everybody because I'd be up for that, it'd be like look three blaze. Can we get five. All right so moving onto now our first voice mate on no, not our first, our second voicemail of this episode, a land is speaking to us today. Hello Rob Arlene from the. Your podcasts. I have a question for you. I would like to record an episode and only make it accessible through the player embedded in my website at this episode in particular I don't want it to be distributed to apple podcast Google podcast, or any of other channels I just wanted the people who want to listen it to have to go to my website and to click on the player, my website in order to be able to listen. Dummy if thus possible, and if it is possible, how can I do that? Thank you so much pogo by high l. on the thanks for the high quality voicemail message audio content. Wise, that is. Per Your question. Yes, you can do this one publishing an episode. Go to the TAB scheduling. Then, go to the sub TAB advanced there. You can select all destinations except for the player, and then click publish while on in this green. Episode will then only be published to your web player destination and you want to do that if you have the web player setup where it's going to be playing the most recent episode now there's a second way you can do this You can upload the file via the option ED file for download. Only then click publish, then go to your content, and then click on the option to get links, and then in the pop-up scroll down and get. Get the embed code for the player for that episode. That's if you just want to play for a single episode, so if you want it where it's going to update automatically on your website, only to the player that even better do the first way you publish it like an episode and de-select every other destination, or if you're looking to add it into a single post and do the second way where you uploaded for filed for download, only the second. Second way is safer way to make sure you don't accidentally publish it to other destinations. Thanks for listening to the feed, and again for the question now moving onto another question that came in to our social media quote. Hello, there I enjoy listening to your podcast. It's a good introduction into the world of podcasting I'm wondering. Is it true that cast box displays the total number of subscribers and downloads for each podcast on all platforms, except perhaps soundcloud and. And maybe spotify I. Don't quite understand the mystery about stats I guess most podcasters have a smaller audience that they would like. But if it's all in the open on CASS box, then there's no mystery right. Thanks in advance and please let me know if you're going to respond on your podcast or in this messenger, and this is from Dina and we let her know a couple of weeks ago or a week ago whenever it was capital capital. Nephew exclamation marks gas box does not display the total number of subscribers and downloads for all podcasts on all platforms. They might give that Info for any podcast. They personally host and is the primary. The are the host. Or for any consumption of other podcasts via their APP, but they have zero visibility for any podcast, not hosted on them per subscribers and downloads from any other client be at Avoca, spotify, overcast stitcher, or so on so short answer is they do not report this info because they do not have this info, nobody has this info for all podcast on all forms, not now not likely ever. There was an effort by Triton to get this data in some markets, but they a the way the they wanted access. The data was a privacy and technical nightmare. In my opinion, they wanted Ross, or to overlooks heck no. Longer, the short is that not all people are even most people want their data out in the wild of their control, and almost all of these initiatives are one hundred percent focused on the advertisers with zero consideration for the podcast or or their listeners. Yeah, I, just don't ever and I should never say never, but I don't ever see there being a universal place for all stats for all podcast, because a lot of people just don't want that information out there. I mean if they did have that information out there logan. Paul couldn't run around and lie about his stats like he does just say Oh. My Gosh, OH, my Gosh! On another note. Here's another email hi rob. Rob, platform or service? Would you recommend for tracking apple PODCAST CHART POSITIONS? I've used all of them, but they all seem to give different data and dates. Accuracy is definitely a concern regards, and I would not recommend any for tracking chart placement. It is really meaningless outside of the main top two hundred list. People really do not look at category top two hundred list, and no one looks at subcategory lists because outside of items. You can't find subcategory lists anymore. And if users can't find them, then it's all just an ego thing for you, right? And remember the lists are based only on the number of new subscribers in last seven days, so they're kinda fleeting. The key metric to look at issue ron stats per episode. Look download practice episode at the Thirty Day mark from one episode to another. Are you numbers going up? Are they going down this day? In the same stop worrying about what others are doing or how your trending versus others and just measure against yourself when I was very much into working out. Yes, I know it's hard to believe looking at me, but yes. I had an book and it tracked my progress. My Progress I looked at how many reps and what wait I was listening lifting at that point versus past weeks I wasn't looking at what Arnold or Sylvester Dwayne was doing. I just wanted to make sure week of a week. I was lifting a little bit more either more reps or more weight or both, and that is how you should look at your show. How many downloads are you getting? Episode is going up, or is it going down or staying flat? I don't think I have any more agreements to give you, and it really is for most of us in in as. As an ego thing and most people don't even know how to respond to this meaning. I see this and she podcast a lot when people will post a screen shot from one of these services that says Oh look I'm number whatever in whatever category and everybody goes Yay for you Yay for you. You know that kind of stuff and it's like that's really what it is. It's. It's a celebration of anything. I'm not even sure what to say about that. Because number one eighty two in government NGO state subcategory. Yeah, and no, but then it also then it tells you the country, so then you have to go I'm number one eighty-seven. Actually I I just happened to see that we were I think the feed was like one hundred and ninety six in Australia. I mean 'cause we get these emails I. Just happened to open it up and I was like Oh all right. I mean what am I I? Mean I don't know what it means I don't one hundred percent agreed chart with yourself the same little thing happening with myself when it comes to walking as well and I like to compete with myself I. Like to see how I get better when it comes to how many steps day I take and and then it's a reflection of the things that I'm doing and how I can make it better, so I can continue doing these things and part of it is comparing yourself to Jillian, michaels or anybody else who's or like anybody who had no, because there is yeah, there's there's there's over a million podcast out there. And, there's so many subtle tease that differentiate all of us. There's it just seems so bizarre to me. Ray, even if like yeah, anyway. If I'm more to compare myself as an almost fifty year old woman to J. Lo, I'd kind of be figuring out that she's got a little bit extra resources to look the way she does at fifty. I don't really have all the people that helped me look really good. So I can't. I can't have that as a comparison I can only have me to look at so moving on now to do a little bit of a shoutout. Just because we got this via our feed contact form on Lipson Dot com because we do have. Landing Page rob over at Lipson dot com slash I think the dash feed I think that that's what it is, and so we just had I'm just giving a shout out to Monica Regar- wears. She is in pre launch phase you just. Eight week accelerated podcast course, and she is focusing on walk in careers. Slash Biz, and that is women of Color in careers in business, so congrats money, God, thank you so much for reaching out and she I do know was participant in one of our weapon, the Webinar that we did a couple of weeks ago. And moving from congratulations to another email. We have to get this one in I. Know this. Little bit of a DM. From Mr the Super Blogger, this person wrote quote. Hi, how can I get noticed? As it's a tricky one, I find when I promote myself. People dislike hearing when I say as it comes across bigheaded plus make people jealous interesting in his artwork, it says quote the master of not giving a bomb on, and for someone who, in their artwork says they are the master of not giving an F. Bomb. It's almost kinda. SORTA like he gives one here. I, I would just say to him if he does not want people to be jealous and think of him as big headed. He could always just include show stats that squash jealousy. His podcast title is how to be a success unquote. There is a lot of irony in him. Reaching out to a service, he does not actually even host on to ask the question. Of you know how to be a success, so step one Komo with US step to. You know give a bomb and create some great content and step three learn humility, or at least look at your stats on a regular basis. Well I mean yeah I was surprised. I didn't quite know what to do that message. When it came in, and I also didn't know if if like there was a part of I'm like what does this person just want engagement here, right? I, assuming he this person definitely want engagement to rent some kind of tactic. It's like look. It comes across as being bid head plus I make people jealous. Alright nude. Sure good job, pointing all those three things, this person can move forward, and and then again on social. We've been having lots of social media content on our on our show today. This is a quick shout to a show that game to us the X. Y. Show. I love your tweet. Saying you were moving over to Lipson well played well played. Indeed, welcome to the family has a nice little image in their very nice saying. Hello with a big like arms wide open, so it was awesome. So. All right, so we have another voicemail this one coming from our google. Voice. Yeah so let's go ahead and hear that. People love defeat. Thank you for the time and effort that you could into that. heard you guys occasionally mentioned time as eastern standard, time, or Pacific Standard, time and many podcasters make this mistake. It's only standard time of November. Through more remember not on daylight savings time, and then march to November when we are on daylight saving time it's. Eastern daylight time or Pacific daylight time. So thought it might be a good Some good. Information to pass along on the podcast as I hear, many podcasters for whatever reason use standard time year round. Thanks again. Love the podcast like. All right. You know I'm dyslexic. I'll I'll pull I. Never can remember the. Is it standard time daylight time, so yeah, okay I understand. Winner is standard. It's miserable so it standard. That's the stand. Your standard life is cold and miserable, and in daylight savings is when you're going to go out and play golf, and you want more time, so we're save more time in the day to go play off by the way. Golf is a whole reason why we have daylight savings time. That was original reason for it. Is it is my son didn't wanNA porter's podcast. Those episodes you went over why there is daylight savings time and it was about golf. So, so yes, so just remember standard time is when it's cold and miserable. That's winter and daylight savings is when you want to save some time, so you can get another round of golfing. And I have to say I'm GonNa Forget it I mean there's so many times. I just us on many times the. Mt That's what I say, okay. This is another little email here. Hi, Elsie, something, a little light, hearted from over at the podcast host dot. com thought you might enjoy it, and this is podcast listener Bingo thank you so much. Matthew for saying that, so I I wanted to show this What do you think about this Rob i? Guess we could have one for our show. Our show I think I don't know. Someone would hit Bingo yet. Maybe it was really cool about the listener. Bingo that they have is. Is that you see you have a little. They made a little Bingo card that you I guess you have to print or have it on your IPAD, or whatever and whenever you're listening you just you know whenever you hear one of the things you market in there, and you see what they and then these are some of the things that are on the Bingo card. Can you introduce yourself, please ratings and reviews helpless to be found apologies for the sound and quality of this one. The episode is a late late this week I'm curious I let it that now. That's a great question. Oh my gosh. These are so good anyway. You people can go over there and go check it out and. There's a bonus also that advertisements for a mattress food hamper food. Hamper Food Hamper Oh my Gosh I, thought that was like clothes. Hamper and food disc, so I thought it was like a clothes hamper. I'm like I haven't heard any clothes. Hamper cads on shows yet. Or socks. Okay and I have heard of show. Do a mattress food and socks on well. You would have had an extra bonus extrovert. Bonus, but then you know what sucks, though what if you win? Who Do you tell? Yourself. Being. Your kids, if you like. Screaming really loud and then wonder why everyone else running. What's going on is okay. Okay! Here's another email. IRA in a recent episode, you said. The median number of downloads is about one hundred twenty per episode within thirty days of release you then said. The average number is around thirteen hundred when adjusted by removing the largest shows. Do we understand this correctly? It seems like the average should go down. When the largest shows are removed and that the median should be much higher in general. Would you mind clarifying regards slept through stats. Quite their name, but I changed it just. So. Yeah Hi s SC. The adjusted mean was around thirteen hundred, when removing the top half percent, and all episodes with three or or less downloads don't mistake mean average mean is an average mean, means average with median which means in the middle for example, if you have one hundred shows and eighty of those shows, get five downloads each, and then the last twenty five hundred thousand downloads, the median will be five no need to calculate that. Eighty shows. Sort numbers in chronological order, and the I eighty five well, guess what in the fifty mark it's going to be five, so the media is five. But the average the mean will be well I. Mean a heck of a lot more. Than Five, actually to be one hundred, thousand and four be precise. And if you in this case, you took out the top one percent. While it would be lower, the average than the average will be a little bit lower. It would still be much much higher than the median five. So when we talk about median and mean they're completely different things. Median is the middle mean is the average and now on that stat lesson we moved to our life saver promo that came in at the last moment. In fact, it's a surprise for all of. Here, we go. Hey, everybody. This is Tara. Lynn Keel host of the beyond six seconds podcast. This podcast goes beyond the six second first impression to share the extraordinary stories of everyday people are making the world a better place every week I interview people who are starting their own businesses, volunteering in their communities or working with exciting new technologies to advance our world. If you're looking for honest real stories about how people just like you and me overcome challenges to achieve great things in their lives, then you'll love this podcast. You can find it at www dot beyond six seconds dot com, and on your favorite podcast player. Thank you so much for that generic donation. So now we move onto stats, and this is the time for advance stats and I up his country breakdown, and this is for June for downloads, geographically from all sources and what we saw. The United States was sixty point three percent. Versus May. When is fifty eight point eight so a tick a little bit more there? I'm coming at a covert before we head back in. And then the UK is at five point seven Canada. If I point to Australia, three point seven percent, all those numbers identical to the previous months Germany two point eight percent down a little Sweden two point five down a bunch. France one point, nine percent Japan one point, three Brazil, my point three Mexico at one point three. and that's everybody over one percent, and then rounding out the top twenty are Ireland Spain Netherlands Norway Denmark. South Korea India new. Zealand Russia and Colombia. We'll see we'll see where India goes in the future with the Gano launching see can get up right now at a half a percent. We'll see where it is in in a few months. Check your stats and see how you measure up to these numbers for June. These stats are on an all stats you know have been affected by Ovid things swinging different ways. And, and now I'm going to look at the user agents, overall and mobile downloads moved up to an all time high of eighty nine point, four percent of ball downloads in June going direct to mobile devices versus eighty eight point, two percent in May computer downloads were at an all time. Low ten point. Four percent seems things Kinda slingshotted back. You know swung. The pendulum swung hard. And home voice attendance plus a top boxes were at zero point two three percent in June, which is a little lower than maize, zero point two five percent. Yeah, people just. Setup boxes in and twice as smart speakers just aren't getting there yet. The IRS to android ratio in June was five point one five point two to one sorry five point two to one, which is exactly the same as it was in May some no difference there. And mobile aggregate, or APPS, and not from spotify stitcher or from apple move down a little in June to eleven point three percent of all downloads verses, twelve percent in May net and the big dog in aggregate APPs is still apple with apple podcast APP and I tunes, coming in sixty eight point, two percent of all downloads, for June which is up a bit from April Sixty six point five. So yeah, the death of apples. PODCASTS has been greatly overstated. Number two in June was spotify with eight point three percent, which is another monthly drop for spotify down from eight point seven percent in May. Number three was overcast at two point three percent than stitcher at two point one cast box at one point five podcast attic that one point, three Google podcasts also at one point, three percent and finally podcasts at one percent, and that was everyone. One percent those under one percent and in order for. The. PODCAST, APP Player, FM FM podcast Republic Downcast Pandora tune in a cast deesor, ten breaker EXO player RSS Radio Castro pod kicker, Himalayas I. Radio Public and one hundred, sixty, million I mean luminary. And then many more are that come in at less than point zero two percent and don't really weren't mentioned. He I have before we move on. I just had a thought. It might be a crate. So you know in looking at some of these the consumption of some of of of the podcast aggregated APPs here. Would it have? Could I correlate the fact that maybe some of these smaller ones, especially, the ones that are little more stylized and things like that like breaker or Castro or even eye-catcher for that matter or radio public. Could, it be that may be the people that are using. These platforms are generally consuming podcasts that may not be the largest podcast out there meaning that a lot of these people who are consuming in these sort of more boutique. APPS are more hardcore Indie podcasts consumers, therefore, the download numbers going to those APPs might be smaller. But you have to think to the they are. They are hardcore fans. If they're moving away from the platform APP, he would think they would consume a little bit more podcast per person, but right and I. Mean you know one? Like A. Yes. I, mean I. It's hard to say. You know it's really hard to compete really hard to compete with native apple podcast APP is always going. Be Number One I don't see anybody dethroning apple. I mean I do eventually see apple percentage coming down. I always thought spotify was going to go up higher, but it's been dropping, and we still don't have a native Google. APP Yet. We still don't have a native APP on Android and until we have a native APP on Android. android things are still a little wonky on still still some opportunities on the android side we'll see where things go, and the pike is still growing. I mean we. We mentioned the the ratio five point two to one IOS android. There's a lot of room for growth in podcast a lot of room. Anyone thinks we're anywhere close to saturated or Max consumption. We're not. We're not there. Consumption podcast consumption easily can double easily can double. On on downloads overall so. We're where we will be two years from now where we are now I. Think are going to be two completely different places, consumption, wise number, wise for the space all right anyway here. y'All got some bonus stats here. Stats these are happening. These are awesome. We had internally. We pulled some numbers when we looked at podcast where. The producers have what they selected for the Primary Language Code and I'm just looking at non English because English was was, the was the number one, but I take all the English ones out, and you look at all non-english be American English or wherever so this is everything that's non-english and when you look at the non-english. What we found was twenty one percent, German. Twenty point nine percent were Spanish, very close Swedish came in third at eighteen point, four percent Danish at six point, six Dutch at five point, four percent Portuguese, five point one French at four point two percent. Of The podcast Norwegian at two point five, rushing at two point three Polish at one point eight percent Arabic. One point seven, Italian at one point three and check came in at one percent rounding out. Those were one percent or more thirteen fourteen shows. Language. Excuse me and. Then there were a bunch more. That were overall, we had eighty three different. Upper level language codes. Wow Yeah, so so the eighty to eighty two were not non-english. But thirteen percent of them were. Thirteen of that eighty two were one percent or more of that breakout. There was a bunch though that were about twenty five percent of the language of we just one or two shows at all period one or two shows that language, and and we even have one show that is in. An I'm not going to pronounce this right Abkhazian Aby K. H. as Ein. It is one of the official languages of Abacus. And there's two hundred thousand people that speak this language natively in the world less than less less than two thousand people speak this language and we have a podcast. That is in that language, so yeah great. Like. Yes, yes, I thought that was unique one. That's awesome. That is really cool and then see again when you start to look down numbers for that as well. I mean if you start to think about the potential listener base for that. Like, it's DASS drastically different. Than any other vodka I'm GonNa, guess that person is listener base includes family members. Okay. Just going out on a while. Probably! There's a good percentage of two hundred thousand are his family members or her family members. So. Yeah I'd like to hear DC what it says like I'd love to go with the content about but alas. I probably won't be able to know what it says, but anybody who speaks this language and can. Understand it maybe you can find the show and tell us what it's about. Yeah, but on that note. Where have we been Rob Oh? Gosh, I have been. There I will tell you where I've been. So we had our our own Webinar of who are the Latinos in podcasting? This was one of the. Second one that we've had like this. We had a headliner Webinar. Then we had this one where we had guests come into the scene. We had Martina Castro from Dundee media and Julie Onto Williams with Latigo Williams and company who were also co? Partners in the Edison Research Study and we had a really wonderful conversation going on, we ended up with almost two hundred sign ups, and we had a little bit over fifty percent show up live to have a discussion there about essentially Latinos in podcasting, and what that means to the larger industry. It was really great. It was a wonderful time. It's still if you would like to click through the Lincoln. The show notes you can. Still you can sign up in if you have a crowd cast, account is the easiest thing ever you just go in there and watch it. We're not like grabbing your emails. It's just really for the crowd cast, and you can go in there and watch the Konduz discussion, so. Thank you so much for everybody who showed up? It was amazing to have so many people there. And then I will have already been also at the. We are diverse summit. Also have link in the show notes. In case, anybody needs access to this in post. I'm not sure what the protocol is going to be from the we are diverse team. But. I did a couple of sessions. One of them in Spanish and one of them in English that is they were called frameworks for success, and I focused on three three points. I believe one of them is system system as Asian simplicity and growth, and how those things can help. Establish yourself as a successful podcast or if you will, how about you rob? Have you been anywhere other than Nashville? Yeah, nope. And going back, I'll be there, so that's where I'm going and haven't been yeah. I was looking through them and I was just kind of nothing. No, no, the interviews I had done previously went live the last two weeks. Where we're going new. You're going to be a mentor somewhere. Yeah, I'm. It'd be a mentor for the sound up boot camp for spotify spotify cohort for the US I believe. I believe it's only that one not the U.. U. K. One on August seventh, and obviously this is like a private thing, so you won't be able to see this I'm just saying that's where I'm being. I'm going to be so. Thanks modified team and sound up team for having me on to to do some mentoring in there, and then we are moving Dupont fest global summit, which is August tenth to fifteenth I think we all have things happening right rob. We just don't have specifics, but. Hopefully next episode. We'll have some more details I know. Speaking I got confirmed and I will have more details on that, and when on the next episode, our shirt, I do know that is of now I believe I'm part of two separate pant, not panels one panel specifically that Ha-. I know for sure for the Latino podcasters. I think we're GONNA. Have almost the same conversation we just had on the on our web in here I'm also going to be having another conversation with Danny painter friend Danny Pena from Gamertag radio where we're going to do a little. Play by play of what it takes for us. Independent podcasters with a bias to being Latino. And when it took for us to make it in the business, having been around for so long, so that's another thing that I'm doing and then there's one last thing that I'm not sure if it's going to be happening as of yet, but we will update everybody there I think rob Greenlee might be doing something I will let you guys now. We'll let everybody know what's going on with. The Lincoln show notes there, and also we just as we were recording this, but by the time you hear it on Tuesday podcasts, movement is officially canceled. Event the. For this year, Yes for this year for twenty twenty, but there is no overt event, which will we? We will also be a part of not sure in what in terms of content and our what we're going to be doing as of yet, but it is a ten day event from October nineteenth through the twenty nineth. That's a long time. I just don't see how any live events can happen until after this vaccine widely distributed. It's unfortunate. I, you know, and people are planning, and we have to plan, but best case scenario. We're not GONNA have in the US A wide vaccine best-case scenario until beginning of next year, and then it's GonNa take time to distribute that to everybody and I think unfortunately live events are best case scenario. We're looking at the at the beginning of football season twenty, twenty. One September and you know what the other. The the heart I I think that there's a there's an element of excitement and yet at the same time oh my gosh. Like as a business, right what you want when you are doing, these events is to get people to come. That's how you make money. Generally speaking so regardless if whether you're either charging for tickets or doing sponsorship or both part of the way that you sell is by numbers, numbers are the thing that drives the income, the buoyancy of the business all of that, but at this time the more equals not so good, so I wonder if there's going to be a point where there's going to be a cap. I don't know I'm just talking out loud distinct. The future, and not only in terms of money, wise for business, doing conferences, but also for being responsible, because you're event could be the ten thousand people that bring the chaos to the rest of the planet. Can go all the way back to legionnaires disease. You know events. Gatherings have been known to be viral spreading factories, and and fortunately I think people are starting to realize you have to wear a mask but it's taken a long time I should have been day want people should realized it was common sense, and finally it seems like certain leadership is finally getting around to the idea that only do mask might actually work. It really is something where you leave your house. You put the mask on, and you get home. You take it off and he I think Douay. Pants. You'RE GONNA. Go outside the House without your pants on. You can take them off when you're in your house. I had someone. In the other thing too wearing it on your chin. That's about as effective as wearing a condom on your scrotum. It's on not affect not not doing what you think. Yea. That's not gonNA work. Yeah, so we're all having to get a little creative when it comes to things and so lastly one of the last places. At least we're going to be in terms of she podcasts is that we have a? We used to have a well. We do have patriotic on that. That's called the super. Squad, but we've taken it to the super squad extra, so we have another little place that anybody can go to really to find all of our QNA's rob. We've been doing QNA's now since January twenty, nine, thousand nine. Nine hundred weekly, and we've addressed almost every question. You could possibly have a podcast her of for every week since twenty, seven, twenty, nine, thousand nine, and we have all of those QNA's transcribed. They're in the process of being transcribed so that you can search for it and be able to refer back to the questions that we've answered a bazillion different times in every single way many times. And it will be in there. We're going to have meet ups in there and Owen. We have so if you want to sign up for that, you can go to. She podcast dot com slash wait list, and we also have a fancy shop rob that you can. Maybe I don't know I mean your wife. Like our t-shirts, they are very very cute. Going to, she podcast dot com I mean she podcast dot shop? She podcast shop. Okay, yes, there are some really cute things in there that are very did I. Say cute. Did you Sheila she likes cute? She likes t shirts. And colorful there and there's like all kinds of yeah. It's awesome, so check it out. That's how we are pivoting. It's important pivoting all right I think we're all finished with the show today and folks. If you have a promo, you really want to send promos and we have opportunity now, so get your promos into Elsie. That's right. Usually we are backed up and then people get like your Promo is going to be on episode one hundred and ninety, but no, that is not been. Kicked in and. Is cleared out all her backlog. I know yes, I have it's kind of crazy. Yes, I tried my very best, but it keeps coming back, but alas here. We're going to have to the I would love it. If you please please please send in your promos and I will get you in the queue. This is a wonderful time for you to also promote things that are coming up for the fall right if you're having a new thing coming up for the fall, if you have some new stuff happening in for winter time back to school ish. Maybe some of that content, please send us your promos I will get you in the queue as soon as possible and just know that it three promos per show in it also I bi monthly show, so we get it to you twice a month, so it's essentially six six was a month. So whoever gets in is first. Come first serve and I don't make any exceptions I I. Don't mess around with that. You send it to me. It gets in the queue the end. Unless you say you know offensive things in that, or there's profanity, or you're using music that you don't have the right to then you know. Don't send it a promo with. We will rock you. Don't. Then it's no, yes, but alas finished with this show. If you have any questions, any feedback or even sending your promos, please email the feed at Lipson dot com. You can also call us for one to five, seven, three, nine, thousand, nine, hundred, eighty, four, or download our our APPS for both android and Ios, and you get all of the ways to contact us from within there, which we would love so and of course always send us any kind of feedback that you have. We use it as you heard it on the show, and we look forward to hearing from you. Very soon and back from us in a couple of weeks, even find Ghana APP by the way. Oh Yeah GonNa don't forget. Fill out you'RE GONNA destination. Fill out your Amazon music. Slash audible destination that your homework then and do your homework. Turn it in, and we will give you a shout out. Until the next one Chai.

Senator Robert Lipson DOT COM spotify Amazon Apple US Google Lipson DOT com fever Canada Gimblett facebook Lipson official producer Pittsburgh Lisa Dot Com host and producer Australia
164 The Episode Talking About 'It'

The Feed The Official Libsyn Podcast

1:25:58 hr | 6 months ago

164 The Episode Talking About 'It'

"The B. It's episode one sixty four of the FI. The official Lipson cast the PODCASTS. That takes beyond how to podcast into keeping you podcasting with podcasting tips and information for the everyday pot cancer and taking you inside. Lipson the largest podcast host distribution network since two thousand and four. Welcome friend how's IT Goin' I'm Elsie Escobar Co host and producer of this. I cast as well as the community manager at Lipson. And do we have a long one for you? Hopefully this episode will occupy your brain and give you some awesome relief. Time to geek out on all things podcasting. Here's what we're covering on the show communication from the president of Lipson Lori Sims tips for remote recording. How the pandemic is affecting downloads with some actual data. What is happening to podcast advertising during this time? Why your audience is the most important thing ever apple releases all kinds of toys shows? Oh my gosh being taken off of spotify the difference between listens and downloads. And Oh goodness all kinds of stats. Are you ready? If you know what's coming and you WANNA get on with it. Then hit that thirty second forward but in about four times right now for the rest of you. Here's the scoop on getting on this show you can send a thirty second promo to the feed at Lipson DOT com. It needs to be thirty seconds or less and be clean as in no profanity and again do your very best to keep it to thirty seconds attached to your email and send it to the feed at Lipson DOT com. If you don't have a promo but you want your voice on the show ask us a question or add to the conversation that you hear on an episode so you send us your feedback. It's super cool. You'll hear in this episode for shore. You can again record it and email it to us. You can call us at four one two five seven three nine thousand nine hundred thirty four or you. Can you speak pipe over at speak? Pipe Dot com slash the feed? We also have a long-running blog feature called Rock and Lipson podcasts. In every Monday we highlight one. Lipson podcast and in order for you to be featured on the blog email the feed at lipson dot com. That's it I'll send you all the information. It is a first come first serve so the sooner you get your info to me. The sooner I'll get you in the queue. And now let's jump into our main conversation with WALT VP OF PODCAST or relations at. Lipson as well as my co-host right after our first promo of the episode from our friend. Paul Hello. I'm Paul and this is ninety six year old World War. Two tank. Captain Stan. Perry did shoot a German triage reaction. Go Start Bruton's shopping shop. One should should Geneva Convention presents. Wall kings go roper short move. This is the fighting through podcast. Great unpublished history. Hello Rob good. Generic time of the day in anything but a generic time of our lives. Yes that would be correct except for us because we're still recording. Yes we still doing everything. And we both worked from home for a while so the work from home thing for us is nothing new and you were homeschooling. So yeah you're impact is minimal But a lot of people are are learning how to deal with working from home and being around their significant other all the time every day you would be correct except we've also figured out how to do that very well so we know how to do that. There will a we have your that out so Yeah that's that's good. Some of my wife's friends are are dealing with this and it's funny hearing Her friends complained to her about it. Yeah it's a whole other thing it's like usually there's like it's your home. This is my home. Not You're only supposed to be here from this time this time. Now my God all right. So what are we talking about? I guess you know I mean I think the entire world that this put you know this is possibly one of the only things that we can start talking about that is not regional like we can't let let's say like Oh. Today is a holiday for the United States. Right this is lake. Everybody knows what we're talking about with us even saying something that's pretty that's pretty phenomenal. I think you have a good way. No not an would be. I know but this we had a letter from our president that went out to Lipson. Clients deals of you guys who host your podcast with us about the corona virus outbreak and pandemic that. We have going on right now and. I don't know if you had an opportunity to read that letter. I know that most of you guys have gotten like. Oh my God. We are not going to reread that here for you so you don't have to hit. That jumped thirty thirty three thirty. But don't worry but I think the long the short that letter is Laurie. Our president at Lipson wanted to assure all customers we have you covered technically and support wise during these but can be best described. Twelve monkey like times Which of you're GonNa Watch any movie about outbreaks. Twelve monkeys best. One Terry. Gill on Bruce Willis Brad Pitt. Best best one on this topic without a doubt. I'll watch long. I'm trying to go back but I don't WanNa scare myself too much. It's like Oh my Gosh. This is crazy okay. So but yes and the other thing that Lori really eloquently shared with the all in this is actually the quote that was shared in social media ally in fact we had some people create quotes in Instagram of her words which was the first time. I think that that's really ever happened with an eating any any kind of communication that we share and it was really the fact that your voices matter the end as a podcast. Sir and that although maybe things might feel like are you know maybe people aren't or your downloads down or something like that or you haven't been able to put a show out that you might be a lifeline for somebody and it is an important thing for you understand and to remember that your voice is important and I think that that really landed for a lot of people and they were very thankful for that letter so if you haven't read that email look look through all the spam that you've gotten and maybe it'll bring smile to your face okay. So shall we continue on? Yes so I talked to One. Producer of comedy podcast. That did all their episodes in front of a live audience for obvious reasons when you get that feedback the laughter and that's not going to be a viable option for the near future and some people need that live audience for that feedback and for those people. I think looking at John Oliver's last week tonight from March fifteenth where he had no live audience. If you watch that show. It was a very bizarre feel to the episode. There was no laugh track an I now see why the added laugh tracks to television shows because it would have changed the whole feel of that episode of the they added a laugh track So if you were someone did live in front of an audience. It might be time to get a few laugh tracks. Ready to go or to stop doing a solo show and bring in a guest or co host. Virtually of course to get their feedback and laughter into your episode per doing show with multiple hosts. Gas and people have asked how to do this. I'm still partial to SKYPE SKYPE Kamarck rate. If used correctly that means closing out all other applications on your computer if UNIMAK that means male for sure you definitely want close male out and really all other apps just having skype running and maybe safari and you can use call recorder on the MAC to record Or you can take it out and bringing into zoom eight six and record off that way the audio but The easiest would be call recorder and you have everybody recording their sides with call recorder. You can always do multiple double triple quadruple lenders. And bring altogether so L. C. thoughts on that. I know I'm sure you're hearing from other people too. Yeah there's a lot of questions about remote recording especially from people who haven't really done it before and one of the biggest things that I want to understand is that there is no tool out there. That's better than another tool as in as in there's something specifically soul much better about this specific tool than another tool because every single one of the tools relies on connection via internet right so bound with speeds are important and also the other person's band with speed is also very important and your ability to know how to work your own your own microphone and have your own. Settings is also very important so all of those three things have nothing to do with the tool and a lot of the time when I see people complain about the audio quality not being the best and all of those kinds of things a lot of that can be fixed by seeing all of these other issues that are arising so yes I think the easiest thing. Skype just like rob mentioned. I think he can call. Recorder is the easiest thing ever but even in that respect I have found that I've been having trouble especially with you. And I would some settings inside of skype audio in the audio components inside of my my new macbook air that I got this summer that I still. I think. Let's see what happens this time because there's been a few episodes of the feed that are slightly more over compressed and. I don't know why that's happening like I'm I'm a little bit at a loss. Oh I reset some more things this time and I'm like maybe this time it won't be totally blown out but you have to work at it and so what I suggest is. Don't expect perfection the first time whatever you choose because there's a lot of them like Zan casteran squad cast and clean feed and stream yard All of those you can connect with but ultimately doing a double ender is going to be the best so if you can do that meaning record your side. Your guests records their side. But a lot of people can't do that. But just like rob said I think for the just press record and be done with it camcorder recorder for Max is the easiest thing ever. I think when you talk guests is different than co host. Yes you can expect double enders triple enters into work that you're doing this on a regular basis. Only have guessed. I'm never really comfortable having a guest. Who's going to do this one time maybe a month or a year recording? So you definitely want to forget. Try to find a solution where you're according on your side. Even if you'RE GONNA ask them record make sure you're recording their side as well fresh air and for those of you who do have the funds available. I have found that the easiest solution for that for me for like. Let's say for the case which is mine which is sometimes very very low bandwidth. There are times when things drop. I can't get back in things like that The road caster pro pro for me has been a savior because I get an opportunity to have people come on via cell phone and I don't change anything I have separate tracks even though the guests or the Co host audio is on a cell phone at the moment I'm still able to bring people in in that scenario in the easiest way possible so I can just say to somebody. Just call my phone and they'll just call my phone and boom done so That's been amazing. 'cause I don't have to deal with any extra software. It's just all the hardware but if you don't have that obviously at the moment I completely understand that that's outside of the scope but that for me is the easy solution and has been the most reliable solution anyway. If you guys have any other questions please send them in. We would love to hear your feedback or maybe any other questions about maybe changing up your recording setup. We're happy to help you out and figure out new ways to do stuff. I'm sure both Robin I have had plenty of experience doing all kinds of funky things so we might have a hack for you to try and you can always email the feed at Lipson dot com one thing to remember skype. If you're going to have three or four or five people on one skype call have the person with the fastest ban with initiate the call. Good call that is correct. Yes absolutely there's been so many times when I've had I been connected via zoom in. I come into somebody's zoom call and it's and it's worked great and I'm like Oh gosh everything's fantastic. This is great. I'm going to use zoom and then I initiate something and it's a total fail and so I learned that lesson there early on where it's really. Unfortunately they are the ones like if possible to start stuff out. That's why my co host generally do it but alas okay let's go we have a voice mail correct and let's take it away. John from professor sluts. Hey guys good. Generic time of the day. I had a question about this latest self quarantine thing that's going on in the United States and I wondered. I saw drops him. My my statistics my stats and I wondered if you think this is going to be a long term thing. There's been talk of people working from home more often less people on the road and I thought maybe people listen to. Podcasts would reduce because being in the car is where you listen to podcasts right so I was curious what your opinion will be on that Otherwise I wanted to make you aware that Youtube is demonetizing. Any video that talks about the Corona Virus. So those people have podcasts up and they talk about current virus and they put it on. Youtube. If they're expecting anything like Monetization Youtube Nip. That in the bud okay. Thanks a lot This is John. Frito professor slats Master Casino slots when Your Way to success? Thanks bye thank you John. Perkovic one thousand nine hundred downloads. We're definitely have seen a downturn in download numbers and this is to be expected as less and less people are commuting to work that said the drop is in aggregate for all shows. Some individual shows will see an increase in downloads. For example. I would guess anything that has to do with working from home or investing or how to deal with your significant other twenty seventh those will be in higher demand right now as well anything dealing with Covet nineteen but overall most podcast will likely see a drop in numbers. As less and less people are commuting despite what some might say most consumption does not happen at home it happens during the week going to and from work and at work removing the going to and from work and well you remove a lot of potential downloads. I did look at the downloads. This past week of March Fifteenth and compared it to the averages from the weeks of January Twelfth Nineteen Th and twenty six would I'll be using as a baseline number for this and future mentions of how stats are doing and I should point out. This is one week's worth of numbers we will get more into this the next episode when we have more data what we found for the week of March fifteenth is the following and this is for the whole week from Sunday starting on Sunday to through Saturday there was a decrease of around twelve percent compared to again the averages of the twelfth and Nineteenth and twenty six January but if you looked at just Tuesday Wednesday Thursday traditionally. Those are the three biggest days of the week for downloads. We saw a decrease of around sixteen point six percent. But here's the interesting and positive thing in the numbers. Looking at Sunday and Saturday we saw an increase of around one percent. That leads me to believe people were trying to catch up on their favorite podcasts. On the weekend that they missed during the week because of lack of commuting again we'll get into the numbers more episode one sixty five when we have more data and also that will include when New York and California Connecticut New Jersey Illinois. Were all on stayed home waters. I would expect the drops increase in coming weeks. if you are seeing a drop in your stats. It is not a stats. Measurement issue is not you doing anything wrong issue? And please don't believe those bogus parts coming out that said there is or will be an increase in podcast consumption with the pandemic that is just not what the hard data is so far nor is common sense would be saying. I think we do. We do have to take a moment back right we. We cannot extrapolate what's going to be happening in the future given our circumstances right now because it's all very very very new regardless of what what what's happening you entered wasn't podcasting ninety eighty. No no no there was not. You're right but also you know what I've noticed is that I am now like on calls that I have in had to be on calls before so a lot of my day even though I'm working from home and I always have for the majority of the chunk of my time. I now that time is actually spent listening to other people's speak on then on the podcast. Is they used to be in my ears so even if I wanted to? The just circumstances are slightly off right. Everybody's kind of catching up doing this kind of thing. And and we have to allow for those transitions trying to figure out how to school things for the kids and videos coming in and download over here and uploads over there and so I think it does bring a a sense of chaos and so we do need time to kind of figure out look back in and really move forward with whatever we have switch staying here on this the back to the voice mail we mentioned the demonisation of Youtube and all that I want to warn people. Don't be using Kovic. Nineteen as a keyword. Don't put it in your title in your show notes in your in your author tag. Don't be using it as a keyword when I off at your show has maybe has nothing to do with it. And even if you do have something to do with where you're gonNA talk about Covert Nineteen. You might want to be careful. Even using covert nineteen and the title of episodes we've seen shows where move from spotify already from apple podcast. We'll mention that are mentioned already and you know again. I just I just enough. People Apple spotify. Youtube are going to overreact on the side of caution and if they have any doubt We had an APP for communion reader podcast episode in there talking about how covered nineteen kit affect your your chameleons in reading and the APP was not approved because the Kovic nineteen in there in the title of an episode APP stores. Everyone is going to overreact on the side of caution so don't use coming eighteen keyword. Don't think oh I'm GONNA get up there move my show up in the rankings. You might find your show gone period my so be careful absolutely and keep it. I think generalized information out. There you know and of course I think at this point the entire world knows kind of what you're talking about and if it is a very specific episode about maybe something to do with Coronel Binary Corona virus or or something very very specific in your show is about virology what the the title of this episode could be the episode talking about it. I know that's right. See like that's about it because there is going to be. They're going to be airing on the side of safety protection and I find that. That's a good choice because with as much of as many of us that are creating content that will be helpful to our listeners and You know informative and educational and all of those things. There are also some people who are not going to want to do it for those reasons and we're going to be Alex Jones outer exactly and we don't we don't want that and I would rather have platforms be slightly a little more overprotective at this point then. Not because it's just not okay to to you know consciously be trying to in some way gain from this crisis now per Cova Nineteen and advertising. The industry is starting to see ad campaigns being cancelled a pushed out some are being canceled because they are travel or sports ticket related and that is a no dud. Cancel others are being pushed out because IT products flying off the shelf. I E frozen meat delivery most companies podcasting were not around back in two thousand eight but we should expect the same. If not worse pullback on ads and podcasting as we saw in two thousand and eight in two thousand eight those businesses that were completely or mostly ad-supported did not fare well this time around. It's like the going to greatly impact companies that rely heavily on advertising revenue F. Y. Lips not one of them to small small percentage of our business. We are actually very well positioned for major advertising pullback so if you are hosting US rest assured all be good because the last thing you want right now is to be hosting somewhere that gives you a less than one week notice before they shut down which we saw happened back in two thousand eight two thousand nine period again very very few companies and podcasting space today were part of the space in two thousand eight nor will any of the newsletters that cover podcasting covering back then either it will be a difficult and challenging time for many this year and the other thing too is in the same vein is that there are possibilities to of long relationships right because they are have been in terms of advertising. There have been some shows out there that had relationships with advertisers for a long time for the same advertisers. Like I'm thinking of all of the Mac Mac. A lot of the MAC podcasters at that. I've had have ongoing relationships with so many developers were just a deeper understanding and they know each other so well. I think that there can be a synergy with a lot of people that are build relationships with companies and I think in fact I kind of believe that those are the ones that are going to survive. Those are the ones that in because they've created a synergy with audiences with podcasters with like minded people who support one another in our happening to be making money in a good way with one another. They're going to survive. But I think if it is just about let let's see. Who can we sign up? Who can we sign up? Who can we sign up? It's going to be a little bit more of a challenge So relationships at this moment which is I think what we want to give. You guys is that you need to build your relationship with your audience. Is the most important thing that you can cultivate during this time. I have one advertiser that I know is ticking. And I'm not allowed to mention anything about it the situation and it's for home router system so I'm like how do I work in the joke about well? You know. It's nice to have a Mesh network in your house so that one all the other people in the house are driving you crazy? No matter which corner you go hide in still have good WIFI connection. Oh and also I obviously think that there's GonNa be some people who are going to really benefit from the space. Now I mean the infrastructure's there we know what we do things how we can do things in so many different ways in terms of advertising and getting the right advertiser with the right but cancer. But you know if you're putting all your eggs in that one basket it might be a little more challenging now guys a little painful when I'm looking over to podcast in the in the group and then I see like I think I'm ready for advertisers. Now or or actually. No it's actually newbies that like launch just launched in there like what number should I be looking for to start monitoring may show and sending out my sponsor deck. And I'm always like only like I don't know how how much of a tweet teller I should be at this moment. This is good. This is a good time if you're starting out to work on audience building and we say all this and we've said all of this about advertising and what's going on in the reality situation to point out you need to make sure you keep up your relationship with your audience and absolutely not just keep it up you grow it and the dust settles and we get back to normal. It is your core audience that matters most when advertisers do come back and full strength and they will they will absolutely come back and full strength in the future whether that six months or twelve months or eighteen months. We don't know but they're gonNA come back and when they do make sure you have that relationship really strong with your listeners during the covet nineteen pandemic With with people being locked down that means your listeners. May Have More time to get your feedback. So make sure in your episodes to solicit feedback from you. Listeners now is absolutely the time to create a Community Forum board if you do not have one. People are being isolated. And here's your chance to give them some social interaction for your listeners. If you do not have a community board for your show hit pause and thirty two seconds and then go to me. We dot com or dare I say facebook and create a community for your show and then release an episode urging your listeners. To go sign up and this is really important. Make sure you and or some key listeners. Moderate the community. Then let your listeners. Know it'll be a safe place for them. Gather and talk about the show almost anything else they want within reason and politics are almost never within reason and again hit pause now and go do that. Good Call Rob. Yeah people are looking for for that sense of connection for sure and also it the same way that rob mentioned before about people not doing things and maybe not listening to the show and whatnot again. This is the kind of behavior that might they might want to do. But it's GonNa take them a little bit of time to do it so that's something for you to keep in mind as well once they start catching up on your shows and go. Oh my Gosh I. I want to send to feedback or I want to do this. And so he can go both ways so again. Don't please don't get discouraged if you get. No traction at first please don't again. It's about continuing the conversation. This is not as we all know. Podcasting is not like a quick kit. It's a long tail and we've allot been investing in a lot so take your time and be patient with yourself and with your audience grew. Switch Gears We mentioned in the last episode of the feed that a new update was coming to listen and well it came and it is here update. Yes so part of that. Update included the ability to get the episode. Id number from the RSS feed and to do that. You need to add some code to the end of the IRS. Feed you are out and that code is question. Mark include dash in Dash Meta data equal true and that feed. You'll see a tag which is Lipson colon item. Id if you want that code the for this just Emami Robert Lipson dot com or you can go back and try to listen to that multiple times but essentially you just put that at the end of the URL and then when you check that you when you check your feed in You know browser that supports looking at the code you can go in and look at Chroma supports that But that's what you do. So it's not that we add it to your current feed is already out there just one that just end slash ourselves. You add that code at the end so it slash question. Mark Include Dash Lips Dash Meta data equal. True and in. Some people are using that again. Get that idead. So they can auto generate players up on their webpage. Nats where it comes in. They Rob Apple. Never wanted to go with the heard what we're GONNA go ahead in the midst of this pandemic and we're going to release new products because we want to give people something to think about. That was apple's thought process. We only want to give people something new to think about an apple announced in the middle of all this chaos this past week the new fourth generation IPAD pro twelve point nine inch and also an eleven inch version and more importantly a keyboard with a track pad. This new keyboard track pad will work for both the third and fourth generation. Twelve point nine inch. I've had pros. This is the USB see ipad pros plus the eleven inch USB see ipad pros which is significant in that. It will make editing audio on the ipad much easier with the addition of the track pad combined with zero fan noise and the ipad Pro plus keyboard slash track pad. He's a really nice tool for podcasters. However it's not cheap tool maxing out two point nine inch ipad pro in getting the keyboard with track pad and Apple Pencil to will set you back. Twenty one hundred and twenty. Seven dollars pretexts. Yeah so still if you like to record and edit as you go this is a really nice tool for that and again. Don't fan noise. I know I'm so glad I just I didn't really yeah. I just bought mine but I would have been awesome this last one. But that's okay. I know that it works with the attract Pat Fisher so I was super stokes. That said the other thing that I found really intriguing which I haven't seen in a long time from like apple. Pundits is that everybody is blown away by how much better it is than they thought. And and so. That's got me excited. Because most of the pundits that I follow usually they're they're very complementary to apple they're also very critical you know and they say like this is a great release but this it's missing this and this white indeed do this. You know there. There's a lot of that of course but the initial take of whatever that might be is that it is beyond particularly the Mouse. The mouse stuff a lot better than they even imagined which is kind of wow think like oh my God. That's crazy so good job apple for I guess you know Kudos to them for bringing a little bit of joy to people who are feeling overwhelmed. Because if you're into things like this it makes you happy even if most of the stuff like this these releases. Make me happy. Even though I'm not going to get it it's just like ou need it. Just it's nice so it'll be really interesting to see what happened because I was thinking like I guess you could just order it. And then they'll just be delivered to you because all the apple stores are closed. That's actually had an apple store appointment for the Saturday that for Saturday. They were close. My guys yeah I had. My son is bummed because I'm returning my other macbook to finally get the battery. Opt Out for him so he's GonNa get it so he's like why didn't you? Why did you have the appointment earlier in the week? I'm sorry I know that's just so messed up man. I was going to go to the apple too because I'm having keyboard of course I'm having a keyboard thing happened and I was like. Oh it's not bad enough that I'm going to take it in and I kind of slacked the last time. We went to Pittsburgh just like a great. He stuck with this for a while. Because I'm not I'm not sending it in via mail you getting me. I don't know what's going to happen all right. Let's go ahead and move into a little teeny email. Do you know if the music performed by the. Us Marine band is in the public domain regards. And our he provided a url on Youtube. And it's like YouTube dot com slash user slash. Us Marine band slash videos? And we'll put the Lincoln the show notes For that and I sent this question in link to Gordon Fire Mark and I said Hi Gordon per music created by the US. Marine band link above is that considered in the public domain as it was created by part of the US government assuming the original songwriter created prior to nineteen twenty four. I believe it is regards rob Coordin- replied back per the question link and he said quote if these are the recordings being used I'd say yes they're productions of the US government and thus available for public use unquote of course as with anything like this. It isn't assumption. The content is in public domain. But given it was by the US Marine band should be. It will come down to win. The song was originally written composed for example the William tell overture was originally composed back in eighteen twenty nine so it's performance by the US. Marine band would be something you should be able to use on your podcast with no issues at all. Dat said one of the songs. The Marine Band played was the imperial March from empire strikes back and that is still covered by copyright assigned to John Williams. So that song even though performed by the marine band is not one you can use on your podcast as so in our. If you want more formal legal advice please contact Gordon. Fire Mark Directly or anybody should contact Gordon and you can hire him and to do a legal review of the music you want to use. But we'll have a link at least for the US Marine Band if you WanNa find some nice background music that town's pretty darn good cool. That's awesome K. moving to another email here Hello Elsie and Rom. I had my show. Dagan down by spotify for copyright violation and there was no music. Here's my story. Hey guys it's stiffen dish in from the nitrous living show. It was so wonderful to meet you guys at pod Fest in Orlando and Rabbi particularly really enjoyed your presentation on the State of podcasting in twenty twenty And I was listening to the feed on my way back and In the last one if every twenty fifth episode 162 you talked about spotify taking down a podcast for copyright violations. Well I've had a similar experience except mine. There was absolutely no music involved. Couple years ago I interviewed a guy who was working for an organization and he talked about how great it was. And what a wonderful place to work and then subsequently got fired and He did not like the fact that he was on the Internet. Talking about how great they were since now he'd been fired and he asked me to take down that particular episode now. I refused because I said look. It is what it is what you said at the time was representative. And in fact you were thrilled for for the podcast episodes. In how many listens it got and how much feedback you got from it. So there's really no reason but I'll tell you what I will record a follow up episode. Might even Penn something if you want me to to the original episode. But I'm not taking it down. He didn't take that well so he complained about copyright violation with the copyright violation process with both apple and spotify so it's a well established principle in law that the copyright belongs to the interviewer An apple asked me about the situation and I explained what exactly what I've just explained. And they said Okay and that was the end of but spotify immediately took down the entire show not one episode and sent me a note. Didn't ask me note. They've done so now I wrote back. I explained nothing waited a week. Followed up nothing. Follow up to three times. I don't remember exactly then. I contacted the Stay podcast or support email and to make a long story short. It was a lot of back and forth and there was several months ago and finally I think the most effective thing I did was going through to twitter Contact Information and they sent me an email to contact people that had taken me down. Sent me an email which is not the same people as the podcast or support and asked me to if I if I replied and said that all of my content was legal and not a violation. I would indemnify them. They would put backup so it's not quite backup yet. But according to what they said it should be soon but I was quite Nightmare to go through and frankly They should be in a situation like that particular. They should've asked me I. So thanks for letting me vent about that and I hope nobody else has to go through that to Thanks for the kind words about my podcast presentation and purrier issue. I completely understand why you would not want it. Taken down and his use of copyright violation is not at all what it's there for so that someone trying to abuse the system. Hopefully that was a one time. Misunderstanding on spotify is part and they will look a little closer at takedown notices in the future I did reach out to spotify on this and they said quote. Hi Rob podcasters should always feel free to contact suppo- spotify podcast support at podcasters dash support at spotify dot com. For more information on. Why show was taken down? We do take down. Podcast that are primarily music. Spotify for podcasters is not intended to be used as a music distribution till regardless of the licensing status of the music in the show. We also want to ensure that music and podcasts are clearly inappropriate organized in our APP. I can't speak to take down your listener. Experience as it seems to be more of a general copyright infringement issue and was handled by different team within spotify unquote so again Stefan. It does sound like an isolated issue. You faced with spotify but per those with mostly music podcasts. Spotify clearly saying there are other ways for that music to get up there rather than a podcast at least inside spotify moving on here. We have our second promo the episode. And this is the Celtic myth pod show welcome to the Celtic myth. Potrero bringing the tales and stories of the ancient celts to your fireside with a mixture of narrative and drama. We retail the ancient stories of the celts in a way. That's ideally suited to modern audiences. We've also created some special shows bringing you. Modern Celtic stories music and traditional folklore. Sit back comfortably and listen to the Celtic myth. Put Show available. Where all the West podcasts? Hang out or on our website at Celtic Myth Poach. Oh Dot Com all right here we go and now we've got a long email so elsie reading Mama interrupt you here here we go. Dvd Od d all a huge fan of the podcast and the information stats in friendly conversation. I also want to do. Just make a comment about the Samsung Q to us. I have been using a blue yeti which is a condenser mic for the very first year of my podcasting journey but on the recommendation of yourselves and a few friends. I decided to take the leap and get some cute to us recently. I have to say the difference in the resulting recording is like night and day I've even found myself recommending them new folks who asked me about getting into podcast. So thank you for that. I've also been a big advocate for hardware base records recently. I've been making use of the age six and absolutely love it. I know that they can crash. But I've had much better luck with with it than any other recording software. We lost an early episode of the waffling. Taylor's when my recording APP crashed on saving a two hour long recording I also cannot recommend double enders enough for remote recordings. A lot of folks talk about using this APP or that APP for remote recordings but you cannot beat the quality of double ender as long as you have sync signal. I get everyone to clap. Once at the beginning of the recording in episode 163 you mentioned that lips and users can now make use of the headliner integration is this available to all. Lipson users also. I'm not sure that you had mentioned that. Headliner is a service with its own. Subscription levels outside of control of Lipson does the Lipson headliner integration auto post to linked social channels. So we should pause here in answer that question. So does it do that? I haven't used. I haven't really started a new episode of my podcast. Just since we've launched so that's why I haven't used it yet. It does not it does have separate and I think we did mention this you do and it's in the Faq not FAQ's in the KB article knowledge base article all of this is explained so part of the usage of headliner. Integration is that you do have to have an account with headliner and you can have a free account. I believe for headliner it. Just it's like everything else like you know how phonic I don't know if you guys know this but in a phonic you get X. amount free minutes and then if you want more minutes you buy more minutes. Headliner is kind of like that. And it's also based on. I think it's based on minutes or length of of your video. Whatever that might be that you are processing out is what I believe. And so yeah you do need to get an account in that way and but it does not you kind of have to share that out independently of us so it's not like it goes one way and then it comes back to the Lipson Dashboard. I don't believe it does that. In fact I all come clean too. I have not used it either because we were talking about before. Habits are hard to break and it's like adding a whole new thing that I never did before so it's like sometimes. I'm such a time crunch that I'm like I just WanNa just WANNA put my show L. I don't WanNa make all this extra stuff right. Now that we've seen a lot of people use it and it looks great. It's awesome and it is the free version of headliner. Yes now integration and we in the future will when we roll out Lipson five. We'll have more integration all right and then okay so continuing on with email because it continues here. We go quote rob also mentioned recently that the Google play destination had been deprecated is their replacement destination or do we have a different way of getting the show into Google podcasts. Pause right here. And it's a google play music and Google. Podcasts are two completely different services. Getting into Google play. Music did not did not get you into Google podcasts. At You Google. Podcast scraped your feet from your website. Google play music. You had to submit their two. Different things We will home. Works off of Google podcasts android. Google podcast again that those are different than Google play music getting into Google play music. You adjust into Google play music which was just available in the US so just want to let you know those are two completely different services. Even though we both start with Google so can understand why people were confused. Correct okay. I have already done this for my shows by including an html tag on my show node site which looks like this and then she shares the link. I'm a developer in have built sites for each of my shows which I'll agree will be difficult to read on the show. I can see that this is included in the Lipson. Podcast page the one at you'll do showed name. Dot LIPSON DOT COM. Do folks who haven't made custom sites need to do this or will? The process feed we picked up be picked up from the Lipson. Podcast page all right. So the answer to that is it should be picked up from podcast page. Lipson podcast page is optimized for Google podcasts for to scrape and pick it up so if you're only website is the Lipson podcast page us. Should get your show picked up by Google podcasts. And that's what we see Moesha's okay and then it continues on Quote I'd also like to submit Promo for my show. The DOT net core podcast. I'm attached it as an MP three but can happily provide way. You're so cute. You guys awesome. I mean just send it to me not picky about it. I just want them and thank you so much. Your podcast schedule. I mean sorry. Your Promo is scheduled to be on the next episode. Okay and then. Lastly thanks for creating the show and for being the best a IMO. Podcast whose deep. So it's a matter of fact in my opinion oh invest in my opinion vodkas Dean Service. Keep up the great work kind regards. This is for Jamie. Thank you so much Jamie so appreciated Jamie I am. Oh my my a matter of fact. That was a great. You know all right good content. Another email here L. C. N. rob. I thought you might be amused. Do Know How I celebrated my two hundred episode instead of reminiscing recapping or talking about highlights. I read most of my one star reviews on my call I group them into themes and tried to find the truth or insight. They contained before I read them. I share two reasons to my listeners. That highlights the positive value of one-star reviews one. They may point out something I can change and should change two. They keep me humble and remind me that my podcast isn't for everyone. I also shared three reasons why. I don't en- won't regularly read one star reviews on my podcast number one. It is hard not to sound angry and vindictive. I like to provide a positive experience to my listeners. To negative reviews can really upset regular listeners. Who loved the show? They can be very protective in. Don't want to want to unnecessarily stressed out. Mama Bear Syndrome. I know right three the the biggest reason I don't regular read my one-star reviews on my podcast is that the people who wrote them probably aren't listening. So it's better to spend time reading feedback from people who are actually listening. Terry smart okay. Anyway it was truly a lot of fun. Bundling them altogether finding themes and reading them. My podcast for an anniversary episode. Iv received nothing but positive feedback from my listeners. So far regards and this is from Harris from this. Sleep whispers podcast. I love that. They received nothing but positive feedback by reading their negative feedback. Teams Rather Ironic. I know I think I think that's kind of cool. All right moving on here we go another email High Ralston. Email string so we're gonNA go back and forth year all right so just to let you know so. This is one that came in from one of the bigger podcast. But go ahead. Okay Hi Rob. We're starting chargeable immigration. We began yesterday by adding the prefix to show name redacted and saw a swell of downloads charitable is saying they did not pause it but the timing is way too convenient have you seen charitable causes swell before for guards and our whenever you add a pre penned a changes the URL for the media files in the enclosure tag but not the Guid tech good aggregate. Here's just look at the G. U. Id Tag but not all aggregate are good and some do look for the URL of the media file in the enclosure tag and because it does change some not good acting aggregate will download episodes again. I have seen that happen with other pre pens when they are added and removed not just chargeable. To be clear. It is not specifically a chargeable issue but it is definitely triggered by adding chargeable any other prepaid prefix to feed in theory. Ish should not happen but again not all aggregated do what they are supposed to do and one more item. We recommend you wait at least one full week before you look at stats for any prepaid service ignore the statue seeing charitable or any other stats service for the first week that you use them. Hi Well what is happening with the stats? The first week. That makes them suspect. Is it things like this bump in traffic that we saw in our correct waiting a week makes sure any changes have propagated out to most of your listeners. And any that are subscribed with not good at gator. Apps will have finished with any extra downloads. It should at that point. Get you where you are looking at. Mostly legit download requests and not any because of the change in the url from the pre penned addition high route. If you drill into the show name redacted increases they are coming all from spotify and our and Yep spotify as one of those but not the only one that a change in the file. Url will caused files to be downloaded for anyone that had downloaded them before we saw back in November December. Right after we switched over to pass through is just how the spotify APP works and again how some others work as well long the short now that users can add in their own pre pens in Lipson on their own at any time which for some reason someone wants reported. That was a bad thing. Anyway now that producers can do that in lives in. Please make sure if you do it. You ignore the stats for the first week. Great and onward at to another one. Hi Rob I had a client last year receive around two thousand reviews on launch day. Her community was very excited. However due to the overwhelmingly positive response I believe it triggered some issues in apple systems that are designed to prevent fraud in spam. I also had a client. July debut with even more than two thousand reviews on launch day but we didn't encounter any issues. My question is I am about to help. Launch another show that I believe will debut with a similar subscriber slash review count. But I'm wondering what I can do proactively to avoid the apple system being triggered for fraud. Thank you and are high. In our focus on the subscribing to the show and consuming episodes I if lots of people putting reviews but do not subscribe and or consume the episodes that will likely raise a big red flag. Ratings and reviews are way way overrated as well subscribing and actually listening are much more important in the apple ecosystem if their audience does that subscribes and actually listens then. No amount of reviews should trigger any fraud warning. I don't know if the reason they're all three of our clients are launching at the same time is because that's what someone in Bangladesh cells or stare legit so you know. That's how apple looks at it. You know so. It has to be legit users subscribing consuming apples and you had you had a podcast. That was rejected on initial submission. did and Technically everything looked great. I mean I looked over that feed. There was nothing nothing wrong with it. I scrubbed it from head to toe in the only possible issue. I could figure out was episode. One had coveted nineteen in the title of the episode and it was a financial podcast and well that is kind of a big deal in the financial markets. Right now that said I asked them to change the title of the episode removed. Kovic Nineteen They. Did they resubmitted? And it went right through. I asked apple if this was the reason they said it was not but it seems awfully coincidental but if you have a podcast rejected and it has cova. Nineteen the title of the show or an episode. Yumei want to remove it and resubmit honestly I WOULD NOT BLAME APPLE. One bit for that level of filtering. There are going to be a lot of people that play on all the flood. That's going around Kovic. Nineteen so absolutely. If apple was restricting or rejecting podcasts because they think there are blatant. Cova nineteen scam or or jumping on the bandwagon or something that that's not legit. I don't blame apple for projecting for that. So just folks if you're submitting new podcast and the first episode has Cova Nineteen and a title or Joe Has Been Nineteen title and I guess rejected could be why we heard earlier on our first audio feedback on this show about the fact that youtube is not not monetize. Ing on video are are about the virus. I assume you know and so that's really smart of Youtube as well because that's just evil and if you do have something that you're creating to help people particularly around this time. I don't think that the you know making cash off of video views is a way to go about it either so I think it's great. Okay so worse tweet of the week this over. I don't know if you WANNA well. You know what it was really interesting because I did. I get a little bit of feedback. I had somebody that was 'cause this happens a lot people for your head. They were like very angry already so they were already very angry and they're just being very extra in on social media right when they were like. Oh my God you guys just are off all. I need somebody to listen to me like very loudly inside of DM so this is all private messages and stuff and generally speaking when people do that. I am as light hearted as I possibly can be not light hearted as in like dismissive of people but like as in like Oh my. Gosh. I am so sorry that this happened at. Obviously we've dropped the ball. Let me get you some help kind of responses but I also like to keep my language very down to Earth in my thought and right casual casual. Yeah and generally generally so. I'm going to give you the back story of this because I don't think you've heard the story of this so I I was like okay and usually lately I've been using Ooi Bison like oh I but more like oil like oh my gosh. That's how I interpreted right so this guy sent me this message and I was like. I'm so sorry this happened to you. And then I continued right and I just went like that and then he responded essentially about how horrible I was in how lack of professionalism and he was just like really really angry and then he requested that I be fired and house lake cheese. I mean I didn't do anything that was really crazy right so like there are some of the People. I know it was really. I mean if you guys could see if you guys could see like just the conversation you would see that. There's wasn't bad like rate. It was just normal but but I thought you know I'm GonNa do a little bit of research on I and I actually reached out because I did a little research on this person and I found out that this person was from the UK and so I reached out to our country that has the greatest comedians. Sometimes they don't have the best sense of humor so then I went out of my way to like reach out to my friend. Marcus with WHO I was like he is you know from the UK. And I asked and I said okay if I responded to somebody like this and I just copied my response and I sent him and I said would. Is this a bad thing? Like would you be upset by this or I just wanted to know I like I did. I gave no context. Just sent that and he goes. Yeah I yeah. That's probably not the best. Because I guess Roy in like in in England maybe one of you guys all of you. English people sending some feedback to us to explain the difference between that tone so I guess it is more like a net negative response. It's like a dismissive response to somebody. Like like as if he was making a big deal of nothing and I was dismissive. Break from the Gecko so it is. It was a misstep on my part to use a term that in his culture is not particularly as light hearted as I meant it so there was some misunderstanding in the translation. So now I know right. Although this person was very angry with me and I was like. Why is he getting so mad anyway? How about that rob? So don't ever say to see it's a different feeling so you know number so anyway now I know but if you guys can explain it better fleas and sent him feedback over the feet lives dot com. We would love to play it because Yeah that was learning me. And why don't we go ahead and switch gears and I believe we mentioned a few episodes back. Tammy was going to increase pricing from ten cents per minute to twenty five cents per minute. Well Tammy finally dropped the dime and went to the quarter. I just wanted to say that. So expect to see an increase in your transcription. The next time you use the service still. It is better price than most other solutions. But if that increases too much you you might want to look at the script or Oughta I. I'm telling you I really like it. Okay so where have you been here? We go hi. Elsie and rob. You sometimes ask podcasters to tell you where they have been or have been seen my show got featured in the travel section of the New York Times. Thought you'd appreciate it and so this is from fish nerds. Oh my gosh. And we'll have a Lincolnshire notes click -gratulations congrats. Clay Groves. We love you. We support you just giving you a shoutout Murray and you guys go check out this article and if you love fishing subscription show okay. Moving on High Rob. I was on a panel today to discuss podcasting when the question of is download a listen came up. How do you answer this question? Regards Rachel Hi Rachel. I was on the IB committee that wrote the two podcasts. Metrics back envy one. We spent over four months debating. This question and the results were no a download. Not a listen. As in podcasting a download does not mean. Someone listened to that show but that episode. We hope they do but we have no way to accurately verify it from the server side. Deportivo. Podcast is hosted. Only the client side I e. Podcast GATOR BY APPLE PODCASTS. Spotify overcast can tell if an episode was listened to and how much any guest hosting service that calls it. A listen is being misleading as the client side is not reporting back actual listens info on to the podcast hosting service. However you can log into apple podcasts. Connect to see the data and saying what spotify on an episode by episode basis. You can see what percentage of people I listened in how far through but in podcasting a listen is not a download and download is not listened. Unfortunately there are some companies either through malice. Incompetence are starting to use the word. Listen in their their dashboard. And it's one of the two miles or incompetence but we spent four or four months debating. This and at the end of the day download was the phrase and we felt using listen with definitely disingenuous. Yeah sadly that's Oh it's absolutely on point and it is something that I think we. We need to be able to explain to people a lot of the time because there is that Miss Understanding that just because you have a download that people are actually listening to your show and and again. It's not dismissive that you have done loads just sometimes like I I download so many podcast episodes the last time I was in town because I did not know when I was going back for my girls cause we again because we don't have regular Wifi in this house so I like filled up their ipads with like as many episodes I possibly could. I was just like being. And so yeah. There's a Lotta download. There's some people who I downloaded their entire back catalogue. I don't know if my girls are going to listen to all those episodes but they're they're so yup okay so now we're almost the most special and and beloved part of our show but before we get to that part here we go on our third Promo episode. This is sleepy. Time Tales. Good evening friends. Inslee struggle for you. Do you find it difficult to fall asleep or do you wake up in the night out. Sleepytime tails. I'm Dave and I'll read or tell you a story and Ma boring voice to help distract you. So that sleep isn't a stranger fund show at the. Tom Tells Dot net search. Sleepy Tom Tales. Wherever you find your podcasts could night and sweet dreams all right thank you. Thank you sending that in folks. Please send in your promos. I play on the show. Now we're getting into stats and in this case we're GonNa talk about infinite dials. We're going to get a little a little bit of infinite dial Stat Info and thanks. Tom Webster who ran the Edison Research incident dial Lebanon on Thursday the nineteenth of March where they introduced twenty twenty numbers originally that was going to be they. Were Planning on having it a live event people coming in and not so much this year. This down just go over the methodology. 'cause they always point that out so. I want to point that out here. The numbers we're GONNA talk about. This was a survey conducted in January and February. Twenty twenty via telephone with fifteen hundred two people aged twelve and older in the United States only and they called both cell phones and Land Light. Some of the interesting at least to me tidbits. From this year's report one smartphone ownership has flatlined at eighty five percent. So from this point on it is really about replacement devices not growth smartphones to tablet ownership flatlined. Back IN TWO THOUSAND FIFTEEN. When forty nine percent this year it was fifty three percent ownership of of a tablet down fifty six percent last year. I don't know what happened to those three percent of people's tablets. Just throw out. But between forty nine and fifty six percent. The last six years those combined means the tide has stopped rising for mobile devices to consume podcasts. From this point forward again it's about replacement devices and and hopefully at some point on android a native APP that will help the tide rise again but from from actual devices where people consume It's now you say we're at a ubiquitous mode. Everybody's got it. That's going to have it from this point. Forward Three Smart Speaker ownership continues to rise but the percentage of consumption on podcast based on what we measure is not really going up percentage wise and in the US. Alexa has the clear lead. Twenty one percent in the US having Alexa versus eleven percent have a Google home and just one percent with an apple homepod. Which by the way. It's really nice device just expensive. If I thought number of radios in the household continues its decline with thirty two percent having zero radios in their house in two thousand twenty versus twenty one percent in two thousand nineteen and ten percent in two thousand eighteen That means go to your local goodwill if you wanNA radio because people must be donating them in Bunches I. I don't know if we're technically considered a house without a radio. If that radio happens to be in the basement in a bin that's the only place other than our weather radio. I couldn't tell you whether there's been basement. There's some old radios you know what I think. I WanNa go against the grain. I think that's GonNa be the next. I was thinking about that. We should have a radio in the house because the girls could then play with that now again because we're disconnected. So they could just you know. Move around and listen to music without having to download anything but yeah. We don't have a radio right now so I got. I got a record player here in my in my office you. I don't know how old school you can say you have. I have a record player. It's a USB connected. Oh Yeah Yeah. Okay where we at now for they They asked people what audio brands they used to. Listen to audio. In the last month in Pandora and spotify tied at twenty five percent. Each Amazon music was at fourteen percent. Third-place Apple Music was at twelve percent at fourth place and I heart. Radio came in fifth place with eleven percent so again Pandora spotify top then apple music that assuming Amazon music then apple music than iheartradio in. That's mostly about consuming music in that. In that part though services of many of those services have podcasting and now never five to the podcasting specific part familiarity with the name. Podcast is now at seventy five percent. Us up from seventy percent last year which leads me to ask who the heck are those twenty five percent. That don't know what a podcast is really. Hey let's the same people that don't know what an APP is or you know. Don't have a smartphone off three or more radios in their house. I guess I guess possibly fifty-five number six fifty five percent of the. Us has ever listened to a podcast that works out to one hundred and fifty five million listeners. Ever listening to a podcast number seven. And now this is the slide. I find the most important of all the sides. The percentage of people in the US that listen to a podcast in the last month. I e the active podcast listening audience in the. Us is now thirty seven percent. That's up from thirty two percent in two thousand nineteen in that represents general hundred four million regular podcast listeners. Us cracked that one hundred million mark. That's authorized baking. Now I went and I did some studies in topped one of my slides. And here's what I found on some other monthly listeners the US Sirius Xm thirty four point nine million monthly subscribers at the end of twenty nine thousand nine Pandora had sixty three point one million active US listeners or users in the US and spotify came in at sixty five point four million active monthly users in us and those were all at the end of twenty nineteen so again podcasting with one hundred and four million US active listeners eclipses all three of those jobs so I just love how people don't realize how big a medium podcasting is it's bigger than Sirius. Xm Is bigger than Pandora. It's bigger than spotify in the US. Think about that. When you're you're at a company in your company's designed to decide should they do a podcast that tell them that you give him that? Email me Robert loops. I'll send you a slide where I have to show them a graph next to each other in you show that internally and you'll be doing a podcast now there was one other thing they get the gave item eight and this was the average time spent listening to podcasts. Last week it increased not last week specifically but in the last week from when they interviewed people and it increased to six hours and thirty nine minutes and the US weekly podcast listeners. Average six podcast episodes last week. When asked that meaning the average length of each episode was? Yep over one hour actually over one hour and six minutes so even more data to kill that horrible twenty two minute ideal Nathan so cool. I know so the asking people what we're seeing with the data showing the hard data at Serva- The whole twenty. Two Minute myth wrong. I can't say it enough. It just people that don't know the space so everything points to longer all right there is lots of other data in Edison Research Infinite report and these stats interests you at all than I do. Recommend you review. The entire report wants to release thanks. Tom Is always for the entertaining and informative Webinar. A Triton Yay Edison. Tommy John you guys did fantastic without pants. Ask them if they were very pain. Thought we know anything about that which I would not no. I don't know what this person was. Think okay so now. Moving to some advanced dance. Yes and this is an update so this is an update from what we said on the last episode. So on last episode I said CASS BOX. One point four percent of downloads and it had a big drop and well after that recording. I figured out what was going on. Cass box is android APP updated with a new user agent and I confirmed it with cashbox kind of figured out when I started really digging into it. I found this user agent in their call Lenox and it was like the exact same amount that they dropped an ESA. That seems strange. So the user engineer lives in stat which Lennox going back and adding links to cast box that brought the number for Feb two one point nine two percent for the month so that updated percentages so. Here's updated percentages for the top eight aggregate or APPS for February downloads. And they go following number one apple. Podcast I tuned sixty three point. Eight percent spotify came in at second. Ten Point Six stitcher third two point two overcast for two point. One cast box fifth at one point. Nine Google podcasts. Six at one point eight percent podcast attic seventh at one point. Seven and number eight was podcasts. At one point two percent and percentage wise that's everybody over one percent and cashbox did make it sound in their email to me like they would be updating their user agent to get it back to cast box in the future. Didn't sound like it was an intentional change. So where have we been into a segment is going to be only about virtual things you and me and Dave and Robert Greenlee were in a couple of folks from there were at pod. Fest in Orlando March. Sixth Eighth and bounded. Chris you are lucky man. Line Union RESI. Yes he did Maung. That was the closing act before the shutdown so unbelievable. It was weird to think a week after I was on stage with a thousand people in the audience that being in a room with a thousand people you know it was like wow So things have changed quite a bit but Chris Thank you what a great event podcast is. Wonderful It is the largest focused on the INDIE podcast event. Going and can't wait for next year and again bilateral ticket. Chris Rock you man. That's amazing I know I I can't I still like my mind is blown. 'cause you know even days afterwards things just completely started to change right and I think one of the things that I found the most delightful of being a podcast is the fact that didn't have time to obsessively check the news. So there was an element and I and I'm super grateful for this. I mean totally privileged to be able to spend three days focusing on something. We love so much and you know creating community and talking about podcasting in and laughing and being with friends and and going out to eat and all the things all over the no longer really great because it really removed. It's was like we were in this little cocoon and it's amazing. I look back and go out. We were those are pictures of US having a meet up. Oh my God. We were very close to each other and people in and people were a little worried at the event actually had a green dot they put on the badge. It said no which meant no physical contact. I was not one with green dot so I was out there hugging and everything so now. We're we're past our incubation period. So I think everything's okay but it was It was a crazy time To think about how quickly once we got back Recent changed that said Virtually I was interviewed by Mitch. Stephan on the real estate investor summit. Podcast we talked about podcasting. My people get into it and how to succeed with it by helping. Build up your brand plus much more. Lincoln the show notes for that and and this is normally where we go into the. Where are we going segment? Maybe we should call it. Where were we going but not long more because PLANET COMIC CON? Which was supposed to be this weekend for me In Kansas City that got canceled. So that's actually not cancelled pushed out so the rescheduled for August. D- optimistic so that one's August but NABC in Las Vegas Hundred Thousand Plus People that one twenty twenty cancelled and then there's the where where we might be going. Dave JACKSON MIGHT BE AT UTAH pod summit in June but I would probably say doubtful I haven't heard officially from them. What what's going on there And then there's podcast Ohio in July for and I'm going to skip the rest of this right now because I think this right. Some events have been canceled. Some have been announced official dates. And we'll talk about that more in the future. We get a clear picture of where the world's going but for now Virtually is where we talk about. Where have we been so You Know Elsie was anywhere that you were also have got to ask. Virtually we just finished doing our broadcasting quickstart with Chris. Oh we have one every month and it was very well attended. It was possibly the most well attended podcasting quick star though we have done in the past three years. It percentage wise it. I think people are just looking for just to be with each other and we're going to be doing it again the beginning of April. So if you guys want to come and check it out. That's fine and the reason that I I'm suggesting this to you. Guys those of you guys who have in podcasting for a while because I think most people listen to this show have at least started their podcast or maybe have already been with us for over a decade for some of you guys but the reason that we love I love that webinars because we really walk you through the behind the scenes of the lips and interface and all the new things that we have in new updates. We might be having or best practices and I have found it to be a really important part of education particularly if you happen to have moved into the consulting or coaching space for podcasters or helping podcasters launch. This will really give you an opportunity to get a lot of to make sure that your clients succeed in that. You look really good. Plus we have lots of fun questions. Come up from the people other than that. I was last year last year. Two weeks ago I mentioned that I was on the create like a mother. Podcast and my friend. Hillary did not publish the episode. I thought she would but she didn't but now is live. So if you guys want to check out episode twelve create like a mother. I think it's very relevant conversation because we did talk about the way we've created our life to help our children thrive in it's kind of unconventional in the way that the world works. And maybe you guys can listen. And maybe learn some tips about homeschooling staff and being creative outside of the norm and whatnot. It's a it's a fun Condo and Hillary and I go back way way back. She was my very the very first person that I inspired to do. A podcast way back in the day so in Kansas homeschooling is now the thing because we they cancelled the school year. I saw that I have. That's coming up for everybody. So or is the Mimi Kansas in in the community the local the community board. I kept get the name of the thing but there was a mean going around and says and just like that spanking is back in school. Oh man is a challenge. I mean I'm not. Yeah Daddy does a majority of the Yeah he's got the temperament. Let's put it that way. He has the temperament to do it. I have a little bit more of an emotional connection to most things. So I'm a lot more emotional about stuff which means that. My patience is not quite as high with my children and he is a really really big advocate in making sure that the learning experience is a positive things folks feelings of pleasure and goodness and excitement and enthusiasm around learning and so that's actually his biggest thing so he will not do anything if they're being unreasonable whereas I don't have to so so it's best that he doesn't we're GONNA see how it goes with our kids because it actually porter school starts online learning on Wednesday next week. So after pick up his chromebook for that on today and We'll start with him online. And then the older one Henry Who's in public school? His school they said they're going to do something but we haven't heard what it is. We don't know what it is but I told him when he for he left the last acid. I've feeling they might cancel. Bring everything yeah. So we'll see how that goes but start here. What is it? My parents are clueless. In this whole thing I enjoy my so I talked to my parents last night And and my dad's telling me about his golf outing the day before and my mom's talking about a birthday party they would just at and I'm like what is wrong with you. Like why are you going out and there are new? York is wrong with you in the US. Okay I'll she's old Italian. You Know Watch. Everyone loves Raymond his MOM. Yeah that's my mom on steroids worse but anyway and her attitude was well. I've seen worse. I remember polio. Oh my gosh what is wrong with with with people in eighties. It if you're eighteen or eighty you to getting this on the beach down in Florida right. So yeah it's it's the Gen xers we're all the ones that are like no down. Exactly now oh my God. Yeah well if you guys listen if y'all have any feedback or any fun stories of you podcasting at home or any anything like that. We'd love to hear from you guys as always and it would be really fun to just have a funny stories any. Are you in the mood? Please help that. We would love funny stories about then. He kind of podcasting related things that you found out or any tips and tricks that you've figured out that have been like Oh. I didn't know that I do this. Just because you're allowed your your brain to kind of look outside of things and find new ways of doing things always you can email the feed at Lipson dot com and we will be back in a couple of weeks here to be with you guys and if you want to again continue giving us feedback or maybe you have something to say about any of the topics that we've covered. You can email the show the feet at Lipson Dot Com. You can call us at four one two five seven three nine thousand nine hundred ninety four or you can download our free apps for both I o s an android and you can get them at the APP stores at their respective APP stores and search for Lipson S. Y. N. the feed. And you will get us right away so we look forward to hearing your voices and to connect and continue to connect with y'all so we will see you and a couple of weeks or hear from you guys go by.

spotify Emami Robert Lipson Apple United States apple Lipson L. C. N. rob Youtube Google Lipson DOT com Lipson Lipson Lori Sims Cova Nineteen president host and producer Rob good Kovic Producer Terry
Highlight Reel | Pop Culture Comedy Podcast

One Giant Leap For Geeks

12:55 min | 1 year ago

Highlight Reel | Pop Culture Comedy Podcast

"What's that guys on this week? Commands due to unforeseen circumstances that will be known you after this week. Sorry please forgive our absence but in the meantime my master went together some in highlights prior episodes. We hope you accept our apology stage. When we come back next Wednesday now on with the music gigs for each of these I will tell how you the episode of context to help ranting and raving make sense enjoy if you're like me and around my age you're a sucker furnace daljit especially eighties and nineties? I'm talking music music movies television game just hop culture as a whole so if you're from mid Michigan or going to be traveling to the area I suggest you check our rewind and Bertrand rewind vintage inspired blast from the past not as cool trinkets and novelty L. D. items but dope geared Iraq as well. I'm talking shirts jackets caps and even sneakers retro styles to make your inner child smile absolutely positively definitely check out rewind. You might even see him. Boy Been Walk up mold schooler schooler shooting the breeze with the owner Tyler rewind his read off is seventy five aches at one thirty six in the Bertrand Premium outlets section e next to cracks. This is all the way back from episode three MAZDAS. An entire episode about style was the last Jedi Guy Yeah. You have Right the whole episode Oh did you. Did you care about this shit dude. You think that smoke was going to be an important character did. Did you think that Luke was going to have an epic lightsaber battle. Did you think and show the space wizard that he should be at this level by now. Did you think that you would get answers to WHO's raise parents were did did you think that they would stop them haven finch shucking and jiving all throughout these movies and figure out a purpose for him and give him something to do did you think did you see cool ass Kodama Wall faulk you because that's not what's coming episode thirteen. This discussion is about the changing tides videogames specifically physical disks versus digital downloads. It went too busy off the rails then disposable entertainment anyway leaders are not like keepsakes and things that you know you're gonNA give your great grandchildren your copy of G._T._e.. Five or something like the best game I remember I sat there and play that game forever right. I gotcha grandma pregnant playing. That's how we met each other shooting each other in the game. He was doing a fist fight in a ridding. It was love at first punt. I remember she was hacking. Oh it was great. She made a meteorite affairs episode seventeen the fact that some pockets found him complain about the Marvel Navy's formulate approach to filmmaking. I've never been one of those people and I'm sure Oh you know nobody's dying. There's things supposed to die. That's my thing because people I feel I give our undo shit because there are so big and it seems like they can ever fail if he would just have to find something wrong with it because nobody watches the Batman movie like well. Batman Shoulda died at the Internet. Why didn't super main diet ended? This won't these not going to it's his movie movie. When I don't go into John Wickham on he should have died at the end like no is the main character and he's more than most likely going to live? It's usually a shock when they do die right episode nineteen the fest. Traeger the second season cancelled luke cage was released Mazda took shall we say unabridged with the portrayal of the character and everybody knows who luke cage's harlow may know he has powers and stuff reality T._v.. Show about fighting grime Andrey so it seems like that's what they're trying to do so he could be playing up this attitude specifically for this his show that he's doing but when you first see luke this truck blows up and he comes out he's on fire and he's patting himself off and shit. He's a Yo. I'm Luke Cage motherfucker fucker like okay he doesn't say but he's all like a yell Luke Cage even know where to find me and I'm like Union act like that. In the first season he's sweet Christmas Shit and it's like episode twenty two. They're reminiscing about the power. Tolerate context is necessary. When I grew up on was mighty more empowering yes and then there was like turbo cars and then there was like Ninja Force and audit for Sunday yes in space they back when Harry Potter was popular at ahead a magic one legit they had lawns and shit and like it's so dumb they had to power interest costumes Hailu mini case ONA back which which I guess that Mitchell were wizard? If you're a wizard Harry episode twenty-three Mazda makes an open letter to an you gave us a one star rating we have fifty ratings on itunes tunes with about twenty seven reviews forty nine of those ratings are five stars. One is not dear anonymous itunes user you gave our show a one star rating and we just want to know why you didn't leave a review so we don't have a way to know what your criticisms are. Is it the format of our show that you dislike. Maybe it's the topics we discuss. Perhaps the songs we use the transitions. Is it our voices. Could it be you feel that we've sold out two sponsors. Is it the language. Did one of our opinions upset you. Batman begins episode wasn't no matter why we are sorry. Our goal here at one giant leap for seats is only to make the most enjoyable content constantly. We just want to talk about movies. Games comets nanny in a funny way that makes your face smile. We're just a couple of weeks like pop culture and we want to share with you so we want to apologize for whatever ever we may have done to incur wrath in. We'll try to live up to your expectations if our pats sincerely might see swear D._J.. Oh Fuck. I episode thirty one a second trailer for the Venom Movies released most. He doesn't care this voice dialogue and he's like. I don't know Twain with him before he kills them and he says he's kidding do it again. I am so many snacks time and I'm just like why does he do the Chris. What was that like that that part of the and then it's just maybe it's such an obscure organ too by the way Eh is lungs pancreas? I guess I'm like can you x Ray Vision can e c into him and he just spotted out. He's got God net she paying it's going on. They're pretty much episode thirty. Seven a discussion on women being shamed about enjoying food plan very sexy for some reason thanks to Ben. Wa ladies never be shamed eat. You want them Nachos girl. Important cheese all over it ice cream shit nuts syrup whipped cream whatever you want. I love how sexy go ahead. If you want some fries go if you want that Burger with a side of fries is you eat them them fries sexiest hail when you eat fries. Don't eat mind because that's fucking annoying. Oh you're on. Don't even watch fries. Don't know I'll buy guy episode. forty-five if Strip club patronage is nothing to be ashamed of unless it's excessive or give me that I think that strip clubs like you could go to a strip club occasionally by once you start going daily then you become that weird dude who eats at the Strip club does like work at a strip club that rides his moped to the right. They know you by name. You got like a seat there. Excuse me you're in my spot right. Read the club what you're talking about my spot my bucket list. If I ever found a strip joint that had a buffet I probably would eat it shoots before I can do it again. Episode Eddie Five deejay Many Mel tells master about trends of teens during that peanuts shut to avoid pregnancy. Yeah didn't make that up. That's probably the weirdest thing that I've ever heard but you know all these kids are out snorting condoms so oh I forgot about that. See instead of putting them on your debt. You got me damn nose and Shit see they got everything all mixed around. That's generation. You Sniff Glue economy goes on. That's the order that goes in okay. You don't put glue take that the wrong way. One giant leap forgives does not condone any glue or any other substances if it's data putting it on your Dick then sniff sniff. The fucking shot off that shit into your eyes blue but please don't put it on your day. Oh my God episode Twenty Nine Monster Interviews Chris Sanchez about K. studios about economic battle cats before we even <hes> wrote a script <unk> issue. We wanted this world to be as <hes> living as possible okay so we do have a whole time line builds a whole structure of how this world works of the different regions of in this world and issue for was our way of saying this is just a stop fantasy world is something coli original and we put a lot of time and effort into and we feel that that that issue give insight into how this race of people works and finally episode seventy eight lost or a train reviews spiderman far from home master explains his man crush on Tom Holland. I will always hold hold a special place in my heart for Toby Spiderman but yet Tom Hallway is definitely my favorite right now because for one I I'm always impressed at his range as an actor because he can be like the goofy popping one-liners kids he can play the shy awkward shit good and then when he needs to turn on the waterworks boy cry his ass off. I'm like God damn like this isn't a spoiler day showed in the trailer but he's like talking to happy on the plane and he's just let trinite. I is gone and everybody won't be too Goddamn like crying ESA that is it for the show. Remember always find us at our home. When Jolly for Kista Lipson Dot Com we are on apple podcast spotify Google play or anywhere else you get your podcast make sure to show us some love so go ahead and hit that light button subscribe rate follow reviews and all that Shit and if you have any comments questions concerns criticisms or you know you just want to say hi you can always email us at official Odeal g g mail dot com you can also find us as a show on twitter at giant meet the number four weeks?

Luke Cage Games Strip club Luke Mazda Iraq Harry Potter luke cage Batman Batman Bertrand Premium Tyler John Wickham Bertrand Michigan Tom Holland Chris Sanchez Dick Kista Lipson Dot Com
161 No, That's Editing

The Feed The Official Libsyn Podcast

1:17:15 hr | 7 months ago

161 No, That's Editing

"The B. It's episode one. Sixteen one of the be the official. Lipson. Podcast the PODCAST. That takes it beyond how to podcast into keeping you podcasting with podcasting. Tips and information for the everyday podcast. And of course taking you inside. Lipson the largest podcast host and distribution network since two thousand and four. Hey there welcome I'm Elsie Escobar Co host and producer of this podcast as well as the community manager at Lipson. If you WANNA connect with me you can follow me at the Elsie Escobar. And of course connect with at Lipson everywhere. that's L. I. B. S. Y. N. Okay we had a bit of human error in this as I thought I pressed record and I didn't actually press record when I recorded my backup. It recorded both of us in one track so I had to use rob's backup track just wanted to let you know because it sounds a little bit different than usual. Just a tiny little bit and I am so thankful to have backups. You guys backup backup. Backup your stuff. Okay that said on this episode we cover breaking down the apple email that came after their brief little blip at the beginning of February where you should look for your spotify stats within your Lipson Dashboard. Castro's new promoted podcast feature. Oh my gosh. What are good download numbers after you launch? What does being at the top of the Apple? Podcasts chart really mean listens versus downloads. A really bad one star review chatting about the privacy and compliance unit. I bet you didn't even know that existed and of course stats in this time. It's mean and median. Time Ready. If you know what's coming and WANNA get on with it. Hit that thirty second forward button. A bell. Four Times to get to the Robin Elsie conversation. But for the rest of you. Here's the scoop on getting on the show you can send in a thirty second promo to the feed at Lipson DOT com. It needs to be thirty seconds or less and be clean as in no profanity and again do your best your very best to keep it to thirty seconds attached to your email and then send it to the feed at Lipson Dot Com. If you don't have a promo but you want your voice on the show ask us a question or add to the conversation that you hear on an episode so you send. Us voice feedback again. You can do it. You can record it. You can email it to us and you can also call us over at four one. Two five seven three nine thousand nine hundred thirty four US speak pipe over at speak pipe dot com slash the feed or again send it over to the feet at Lipson Dot Com. Lastly we have a long running blog feature called Rockin Lipson podcasts. Every Monday we highlight one. Lipson podcast and in order for you to be featured all you have to do mind you featured on the blog you just have to email the feed at Lipson Dot Com and ask me that it. I will send you all the information that I need from you and it is first come first serve so the sooner you get your information to me. The sooner that you'll be in the queue always first come first serve and now lead to jump into our main conversation with Rob Watch VP podcast relations. At Lipson who also is Michael Host right after our first of the episode daily Detroit Detroit with the world on wheel. It's the arsenal of democracy and the Paris of the Midwest. It's full of characters and it's one hell of a news town. Daily Detroit covers what to know where to go in Southeast Michigan in less than twenty minutes each day. So join me spend Gustafsen and me chair stays plus smart voices from around the region for Daily News and conversations about America's most interesting city. Listen a daily DETROIT DOT COM or wherever fine. Podcasts ARE FOUND. Hello Rob goo-good generic time in the day. I'll see so how about those teams. I know I know how about those chiefs. I'm so excited here in Kansas City. So our funny little story before. The season started The last preseason game We went to took my family. Got Tickets on stub hub. There was front row seats on. Stop for like seventy dollars a ticket so we got front row seats and it was to the chiefs forty niners game so I got pictures of us at the field and in one of the pictures is the forty niners in their outfits. You can see him in the background and they wearing the same white. Alpha's it will wear for the Super Bowl so about a half an hour before. Gametime I send out a post and I said Hey. Here's a picture of my kids and I ask in our front row seats at the chiefs. Niner's game just as Joe. Nothing you would think we're at the super bowl so I did a half an hour before the Super Bowl Start and it was an angle. You couldn't tell what stadium. It was so good it was it was cute and my wife's best. My wife's like don't do that. And then her best friend sought. Who's always one that likes to brag on stuff and sign because Oh that's so good in the mindset. That was okay that you did it and then the next reply was from Laurie. Like oh the. I didn't expect my boss to see that I'm like no. It's not really didn't really spend twenty thousand dollars on tickets and we're actually been for front row. It'd been like forty thousand odd. Yeah no it was seventy dollars ticket on STUBHUB IN PRESEASON game but it was funny that the people that did bite on that picture. It was a moment where I was like. Wait a minute. What and then because I had just talked with you like I had just talked with you. We had had. We had this conversation right and I was like. There's no way you could have gotten against this game. Oh Man I would. I would have let it hang out there a little bit longer for people to think that was really there if Lori hadn't replied was like Oh. Ti well for the second. That had happened but it was funny that my wife was like don't do it. Don't do it. And then when the her one friend who likes to brag about stuff sees fell for it. She's like okay. That's fine all right well and then you have some congratulations here. Oh Yeah Troy Steve Chris and all that sending congrats thank you now. It's just sixty about sixty more days until the NCAA championship for the Dayton flyers. Then you guys can send thanks again or yes flyers that one. I will be the flyers go to the NCAA final four. I will be their kids won't but I'll be there all right. Well we'll good good to know good to know and we're and we're GonNa get real pictures at that. So Oh my God all right so moving on now from an email from apple oh my gosh goody goody yes content we live it every time. Apple sends out an email content. Do you want to read it and then I'll just interrupt you indiscriminately yes. This is good because as needed this. This is needed. Yeah okay so this went down at the beginning of February quote. Dear podcast creator. Below are some updates to help improve the experience for your listeners on Apple podcasts show availability and content updates apple routinely checks each podcast are says fee to detect new episodes as well as. Meta data or artwork changes. Are they say routinely checks that does not mean instantly? Checks are not instantly. Checks routinely is a big difference in. I hit publish an I know apple. Just CHECK NO APPLE. Routinely checks each podcast. Rss Feed to detect new episodes as well as Meta data or our work changes. Our system will display. These changes on apple podcasts. Within twenty four hours after detecting them not minute not seconds hours okay. You don't need to perform additional actions simply confirm the new episode or content updates are successfully published on your hosting providers platform after twenty four hours. If your new episode or content updates don't appear on Apple. Podcasts sign into podcast connect and follow these steps number one. Click my podcasts number to check the status section to confirm. Your show is active. If you show is in a failed validation status troubleshoot the issue and resubmit your feed three. Check the time and date when your show was last refreshed for artwork changes. Make sure the new image file has a different name than the previous one meet the artwork requirements. Now we've been telling you all these things for years so this is nothing new this just now officially from apple and again you have to change on the you have to change a file name and you have to meet the specs again. Fourteen hundred fourteen hundred to three thousand three thousand square. Fourteen hundred fourteen hundred one will not work for nine hundred fourteen hundred B Square. Hundred percent squares. We we mentioned previous episode and make sure the file artwork is less than five hundred kilobytes and file size and again. This is after twenty four hours apple saying this. Check your assess to see if your episode showing if it you know. Check your feet if it's in the feed your good usually usually okay and then continuing on with an email if you've confirmed the above items and it's been more than twenty four hours cents. Your podcast was last refreshed. Select refresh feed. Podcast connect will schedule an update. Please allow up to twenty four hours for this process to complete two. That's twenty four hours. From the time you hit refresh feed from the first twenty four hours and I were at forty eight hours note. Don't refresh your show with every new episode or RSS Feed Edit. Yes apple doesn't want you going in every time you publish new episode immediately. And I'll just hit the refresh eat. Stay don't want that so again. All of this stuff that we've said on the show before Apple. Just put it in there now. A part of this came from the fact. That apple had a little bit of an issue since last episode where the feeds weren't updating for some shows right around the date. We were recording the last time in January and there was a dude three maybe four day window where some Joe's for some podcasts weren't updating and it was on apple side and they did fix it and they worked over the weekend so kudos apple we were emailing back and forth that weekend and their team was working on it on the weekend for this no revenue service so kudos apple for working on that okay. Fundamentals of podcast marketing when marketing your show. It's helpful to keep in mind. Why and how people listen to podcasts. Learn more about podcast marketing fundamentals which include tips and tools to help grow your audience for example you can learn how to build and grow. Your show's brand. Right effective marketing copy describing your show leverage social media to build your audience. Use The listen on Apple. Podcast badge to promote your show or an episode collaborate with other podcast creators to generate buzz for your own show. Regards the apple podcast team pretty fundamental items there in the marketing part of it and that which kind of just there. We can't just put this first part out. We'LL WE'LL SECOND PART. Give them like some value email. I guess like they needed to fill out this email a little bit. Yes so that was a little bit of Filler at the but the point is make. Sure on your webpage for your podcast that it does say apple podcasts. It doesn't say I tunes and we've been saying that for a long time now and collaborate with other podcast creators Jerry Buss. That's contents even apple. Is saying you should do that now. Want if you don't know other podcasts. You can always reach out and try to advertise on other podcasts. That is getting to be common place. I think we're almost up to now. Probably half the edge you hear on podcast Sir. Ads for other podcasts. It seems so if it's not a mattress head it's not a razor ad or something to help you with your E. D. or loss. Then it's probably an ad for another podcast which will then have on it as for mattresses razors and E D. Ah Oh God going down the rabbit hole. You cannot get away from it so moving onto the biggest news of the week. That was rumored at the beginning of February. Which is that spotify and bought winger. I guess it's big news for you. Know some I guess to me. It looks more like more content. Depp was podcast. Content producers are now turning in their podcast chips and saying hey we're gonNA become exclusive premium on-demand content. Maybe I mean. Maybe that's what will happen. Details so far are few and far between now. Maybe they're going to do what they did with the ringer. What they said they were going to do with the original Gimblett content and make it available on all platforms. And they're not gonNA take the The ringer content off of all the other platforms. I hope that's the decision. How much they paid for them. No one knows yet. It hasn't I haven't seen any articles that have given any numbers but that likely will be revealed in future quarterly report from spotify. So when we know will say I saw some article saying you know. They look at the ringer as the new ESPN. And I. I would say it's more like the athletic or sports illustrated than ESPN ESPN is where you go for live events. Yeah they do have the the commentary. But the ringers commentary. It's not the content. It's not the live events. Saw but in any case ringers. Very popular sports in Kudos spotify for pulling this off. I just hope they don't put it behind the premium wall and and and turn it from podcast to premium only content. Yeah but I. Don't they have a lot a shows they do for now? We'll see what happens with all of those. How much of that content Remains or how many of those people break off. I know the ringer had some Some of their writers in in in by the way the ring is not just podcast. They have website cotton again. It's it's kind of like the Athletic. Sports illustrated is to me. A A better analogy Along with ESPN radio so it's kind of like ESPN radio and the athletic Would be kind of a comparison. We'll see what happens with. They definitely are going to have some issues as there is a union there to deal with. So we'll see how that all works out dislike Gimblett same thing with right so it's the so they've been through this so I think that part of their plan. I talked about it actually on episode two fifty four of she podcasts. Jessica's gives the rumor aspect of it and for me it was really all about acquisition of like more. It's sort of like now. They have more inventory spotify. The brand has more inventory to insert. Whatever right I don't think they're going to be putting things behind pay walls at all like right away right away too much that reaches too big without by closing the doors but if they do leverage this new catalog that they have which is growing and growing than they can do a little bit more with ad insertion right the deals for the ad insertion protesting there At new AD insertion technology at scale. Right a little bit more scale with their own stuff in there. I think that would be beneficial for spotify for them to testing that stuff out Having that brand lead on the ringer as well introduction to podcasts. Like it to me. It's just like another way for people to get onto understanding that you can listen to podcast on spotify. If the in my opinion if the smartest thing for them to do leave the content everywhere everywhere else make sure ad insertion goes in on the free side of spotify put in adds but remove all ads on the premium side of spotify. Right so make it real value to them. Where if you want. The ring are content with no ads. Sign up for spotify and you pay to get content with no ads and everywhere else. Put ads in but don't pull it from anywhere. Still have an apple podcast. Have it in Pandora haven't everywhere but have ads everywhere? Except for spotify premium to me that would be the. What would make the most sense? They do that. That's brilliant. It's smart because it's still building the brand not taking the content away making it ad supported everywhere else and drives up the value of spotify premium absolutely and also even adding what you were just talking about having ads. B Other podcasts. In so many different shows having this the scale of so many shows in so much inventory really does give you the ability to share like all of the brand specific spotify stuff in a variety of different shows. There that are yours. So it's it's not necessarily like having to go outside of the frame if you will so. And if they had hosted that content with Lipson they can easily set it up where they can have ads going everywhere except for spot allegation that our tools are tools. Make it easy to do what I just said and have them all be. Spotify does still hosts some content with us. Speaking of spotify. I think the bigger spotify news was all those music podcasts or podcasts with music that got the boot universal music group was the one responsible for most. Don't blame spotify you. Mg went through and requested. The removal of many podcasts. Spotify for music copyright violation. This is something I heard from. Multiple podcast companies was quite a few shows. Were removed wasn't just wants with us. We'll talk to others in the space. There is no license covers. Our I a music podcasting. Do not put music in your podcasts. Unless it's one hundred percent pod safe music we say over and over and we'll keep saying it sounding. Dare I say it like a broken record? Pot Safe Music. Only in podcasting Google pod safe music go to the wikipedia listing and read that. If you have any questions you know doing that at all it's GonNa come and get you another one this morning requested for take down from spotify or spotify notified me. It was taking it down because they got a request. And then I send the email to the podcast. You're saying at this. And then they get some people got mad at me and like a messenger and you shouldn't put this stuff in your podcast. To start with one person was like some people don't understand that can't put the music in there like one person was trying to say. I've got to sound radio station. We had the sound extremely doesn't cover you right. Now get your stuff off of Lipson. I right now moving on to An e mail or e-mail episode here. Hi Rob I love the feed and I have been happy with Lipson for thirteen months that my podcast has been hosted there. Quick question pertaining to recent episode of the feed pertaining to the updates. What spotify pass through in the episode you said too I check licensor slash hosting provider in the spotify podcasters page to see if it says. Lipson or liberated syndication mind says liberated syndication however. You then said that if it's not one of those to check the link to our assess fee to see if it's the spotify address mine is the are the dash are slash. Our assess address should switch it. Thanks in advance heidrick thanks for hosting with an for listening to the feed and for the kind words and yes you by the way you should also say elsie when you send those in yes you want to. I make sure you have the slash spotify. Rss Feed setup. You do this by going to destinations looking in there to make sure you have the terms of service approved and if so then yes update your RSS. Feed in spotify you I to end with slash spotify and not having the slash ourselves in the feet again first thing make sure you set up the destination and you listen account then going to the spotify you. I and then change it to slash spotify. Yeah and then he responded. Hi Rob Awesome thanks. I was hoping that this would explain a recent dip in my download numbers that correlated with the change but the spotify stance on my lips and page have been at zero ever since November. So I don't think I can use that as an excuse of a great weekend. This is important to point out spotify stats in the spotify stats section bonafide special module for stats and Lipson do not update anymore and have not updated for anybody since November. Spotify stats are legacy. Now they will not update ever again and likely will go away to get rid of confusion like this spotify stats are now part of your regular stats. No longer broken out as spotify is no longer hosting the files just go to your user agent stats and you should see spotify. In there now again spotify separate stats module is no longer. Updating and now spotify requests are all in your regular stats like overcast and apple podcasts in chrome etc all one big happy family well except for Google play music. It's like that child and we need to. We need to take it behind a woodshed. No no it just you know slowly. Yeah or change their name or something. I don't know but poor Google play music. Okay so all right so I have some news and this came to me from my favorite podcast APP. Castro Oh my God okay I will. I will comment personally here after I. I share some news and this came directly from Ofen. Who is the He's essentially the CO founder or co-creator Castro amongst them up on your wall don't you you know you know. Maybe I should. But Alas he reached out marco up online so whatever I do okay maybe I should just do that. Yeah Okay but anyway. He sent me an email because what they're doing over at Castro. Well I have a quote here from from his email here that said over the past few months we've been putting a lot of effort in trying to diversify the business model for Castro to make sure that we can keep it going long into the future so at this moment according to this email he says that seventeen percent of our of their monthly active users subscribe to Castro plus which is pretty great but with an expanded team in big plans for the future. They really need to find ways to generate revenue from the eighty-three percent. Who aren't really paying directly for the APP itself right so they have like that premium realtors tight where you download it for free and then you obviously you can upgrade for all of these extra features and stuff. And so what they're doing now is they're kind of moving into what overcast has been using now for awhile that Marco has proven the concept that it really does help which means that they are now starting with promoted. Podcast placements in. They started to test this in the last few months. And then they've been really refining it making sure that things are working well for all of that stuff but now they've actually officially announced the availability for the promotions for everybody and I will put a link in the show notes where they introduce promoted podcast so essentially. They'll just just noon the way the same way that overcast does it. They'll just put a little ad for your show inside of the APP and you're able to Ben easily subscribed to an episode or anything like that right. So I'm telling you guys because I really WanNa have Castro succeed because I love them and I want you guys to check out. What their interfaces? At this moment. And if you don't want to you know maybe some of you guys can test on promoted podcasts. At the moment or you can pay for Castro premium. Because that's also another opportunity for you guys to do this so I'm going to go into my own. Lc description here as to why I love this the the APPS or what it really matters to you. You know whenever you love something you just get so like. I don't know if I could ever live without this so at the beginning at the end of the year the beginning of the year. I'm part of their Beta testing program. So the Beta expired right and so I'm listening to all this stuff in the Veta- whatever whatever they they sell out it expired and it took like it made my app not work anymore. Because I didn't and so I was like freaking because I had all my stuff in that out like a live on that APP. Do all the things on that APP. I I was like you know what? Maybe I'm just GonNa let them because this was during the hot like right in between January and stuff I'm like I'm not going to push these developer dudes. I know that they're getting. They're getting back into the saddle here. They're working on all stuff. I'm not going to be that person. That's going to be abusing them so I was like. This'll be a great opportunity for me to test out other APPS and alas as hard as I tried it deeply failed because my brain wants to have everything worked the way Castro works because it's super easy for it to work. I did the same things with my daughters. I downloaded separate APPS for them to use because Castro at this moment is not an in an IPAD APP as of yet so whenever when they download podcast on their ipad. I had Castro in installed for them but then I thought you know. Let's give my them different choice so that they can use other apps too also listen to their jobs and they went back to Casco. Fine is that even do that? So the reason that I'm seeing this is because the type of stuff that they offer in terms of the way to consume content. All of the extra things that you can do with the APP all the you know the voice boost being able to do things fast being able to skip stuff at the beginning of each of each episode per per show so not all shows do the same thing. There's so many different things that are about Castro that I feel are valuable. I love their sleep mode. I don't know if you're slow. Does this route rob. But if you put a sleep mode and then you're listening to it and then the you you hit your whatever balance and it turns off acupunctures. Turn it on again. It automatically just gives you another twenty minutes or another thirty minutes free sleep mode extended in that it just does it like I don't have to go in there and do all this stuff so anyway. That's all to say you guys by Pot Castro. Premium the end. I can't handle it. Castro goes away. I don't know what I'm going to do. Moving on now to podcast movement speakers admissions. Rob What do you have to say about this speaker? Submissions will are open now for podcast movement in August and they will close February. Twenty Eighth Twenty twenty. All applicants will be contacted by March. Thirty first twenty twenty level link in the show notes. I submitted my Yesterday Marketing Vice. For Your PODCAST IS BS session. Hopefully it is selected and again if you would like to speak podcast movement now. It has in before February. Twenty if you're hearing this before February. Twenty twenty twenty now is the time to submit could look and they and they have committed to you know again to contact table by March thirty verse. Which is a crazy feet to be able to do that? for those of you guys who are going to be applying. Just make sure that you're really clear about what you're going to resenting and what kind of value it's bringing to other people you have to do the work when it comes to that particularly. If you're a first time person that submitting something make the title incredibly like at least eye-catching so that people WanNa know more about it but at that it really represents what you're putting in there and then you do have the option to say like these are the three things that people can expect to walk out with. You have to sell it. You've got to sell it and also understand that that's for most for most of you guys. That's what they're going to use to market your session alright. So if you don't put enough time to craft that out nobody's GonNa want to attend even if you get picked it up to you to sell your own stuff moving onto the inside podcasting newsletter. So there was a quote from inside by cussing from Sky Quote. Paci sir which is creating an IMDB like database for podcasters and fans has announced one point. Six five million in seed funding from investors including high EPA capital and Hyde Park venture partners unquote so congrats to the fine folks at pot chaser. Thanks Sky for the coverage on that. They've been doing a great job over there. And if you'd have not signed up for protests POD chaser. Please do so. It's so fun. And they really done a lot to get the infrastructure set up to be incredibly helpful for all of us so check it out. Follow me follow follow. Follow the feed. You guys all defeat over there. All Right Hi Elsie and rob. Ooh I know these questions. You get all these questions all the time but I knew. I launched episode one on Monday like literally on this month. You guys and I have two hundred downloads. So far in three days combined with a trailer that was released on January twenty third. That's four hundred and thirty download in two weeks. Does this seem typical to you? For a launch. I have listeners in thirty different states in four countries. Seems like a good start but I didn't really know what to expect named acted. Those numbers are great or horrible or write about where they should be expected. It just depends on your following and topic and will so much more in short. Do not worry about your numbers right now at all. Not Not if they're good not if they're bad or not. Is there anywhere in between. Don't worry worry. Only about interacting with any listeners. You do have making sure your show is everywhere I am tempted with some Lipson pro customers to turn off stats for their accounts for the first month. Just so they concentrate on the right things because I get this whole lot from the pro customers. Especially where is that? That'd be especially the first month. Don't don't worry about your stats at all the first month interact with your listeners. Ask for feedback in your episodes and replied that feedback. That's the most important thing starting out but really per those numbers are they good or bad no way to know. It's just too early too many variables and we get question all the time and it does keep on changing dependent exactly with ROB said and also you. Kinda give yourself away a little bit people because the people who are a lot alike super super extra concerned with their stats are usually the ones that have the least amount of downloads do their stuff. Because I saw somebody who was asking that they've noticed an increase of two extra downloads or two extra stats. Whatever from a specific user agent every episode and they were wondering and it looked like it was happening at the same time and it looked like that was a little off. And can we clean that up and I was like. How do you even know? And then the only deduction is like there's four downloads per that one user agent and now they have six. It's like so yeah I mean we have so many other things to think about than I had someone to. This is huge spike in my downloads. Something wrong with your system and I went and looked and they were from a two hundred and fifty downloads in episode. Two four hundred and fifty or something like that. It wasn't even double but it was a huge spike. That's not a spike. Yeah it's it again dislike and I know that we're kind of being. There could be a sense of being flip about this people but in all honesty if you look at it from in the trajectory of your growth as in like looking back at it even you know when you get older or something like that you look back at your life and you remember that one time that he thought it was such a big deal that that one thing happened and it was just like. Oh my God. I can't believe this happened. And then looking back you're like you know probably shouldn't have wasted so much time paying attention to that one thing. Because it really didn't have any relevance on my life at all so that's kind of what counting your stats is bull. Hooman Past Elsie. Totally forgot to get the second. Promo of the episode in the show as we were recording so this seems like a really good time to insert our second. Promo of the episode Active Travel Adventures podcast. And then right after that back to you Pastel see. Hi this is Kim parks the active travel ventures podcast where I seek to inspire and empower you to lead a bigger life through adventure travel. You hike bike. Inner Paddle to explore the world's most amazing cultures and landscapes such as climbing Machu Pichu rafting the Colorado River and bike in the heel of Italy. The Bar is set that my fifty nine year old body has got to be able to do it particularly by train. And if I could do it you can do it so please check out the ACTA Travel Adventures podcast. Thanks guys. Here's another email hi Robyn. Lc just wondering if you have any thoughts or comments on the new top podcast in the USA. Verdict with Ted Cruz. Being the top of apple podcasts. Ranks DOES NOT MAKE THE PODCAST. The top podcast. It just means it has more new subscribers in the last seven days with a weighted average for the past twenty four forty eight and seventy two hours than any other podcast. His best episode is one hundred twenty six of the episode list that day when he this email came in which is by the way really good for a new show but it does not make the podcast atop podcast or anywhere even close the way apple does it and I agree with the way they do it and I think it's brilliant. The way they do it is it's based on new subscribers. Recently I weigh the list. Keeps changing moving but unfortunately a lot of people think when you get to the top spot? You're now the top podcast in your down getting more downloads. And everyone else know unless you name is Joe Rogan. You're not getting more downloads than everyone else. So just accept that and move on and yeah and this is again another piece of a little bit of data point that we also get a lot of feedback on that where it would say. Historically our podcast is always when they released when released a new episode. Were always in the top thirty now. We're in the top fifty. What's going on in? I'll go and look when someone gives meals on. I'll look at their website and oftentimes. They don't even have the subscribe to Apple podcast link on the website. I'll go into the social media. There's not one link to subscribe to the podcast and Apple podcasts. You WANNA to know why. Your show is dropping there because you don't have links to drive people there. That's what how apple design their system. It's pretty brilliant. On Apple's part you want to be moved up in the rankings. Get new subscribers. Had He gets a new subscribers. You drive people. That aren't on Apple podcasts. Or don't know about your podcast yet on apple podcasts. To your show at Apple podcasts. That's how it's designed the carrot. That's Karen put you onto carrot and reward. You GotTa do you gotTa put Subscribed Apple podcast links on your site. Got a mention it and social media and on the podcasts in case someone finds it elsewhere and every now and then say hey. I don't care where you're actually subscribed. Just go into apple. Podcast and click subscribe all right here. We go now. We are moving into a lovely article that that I feel that you have some. I don't know I don't Forbes. Might Begin to fiction writing. The article goes over the top five podcast for revenue generation. Rogan's number one at thirty million annually from my favorite murderers number two at fifteen million annually. And Dave Ramsey is number three at ten million annually and this is revenue generated specifically from the podcast according to Forbes and I of congrats to Joe and Dave making the list both host on Lipson pro but as far as I know neither have ever said what their numbers are for revenue generation or download. So not sure where. Forbes is getting these numbers Heck Joel Not even let me put out a press release saying how much bigger his show is than everyone else I mean if show figuring in any case Joe is not one forgiving out any numbers about his show. He does not look for that type of attention. And I doubt the Ramsey team would give out numbers too. So maybe they're just looking for top podcast and extrapolating revenue figures from there or you know fiction writing one of the two so I guess there was no links then. There was no links to the whatever that reporting was like. Oh I don't put a link to the one I have the link. I haven't linked to the article but saying link inside the article as to the sources like an inside the Forbes Article Link to the sources of how do you win another regions from Info so rob. You're point man. Yes you are growing in points. Okay so I had another answer recommended from the apple team. Thank you for the seven points apple team. I here is the question that was asked. How do I submit my podcast to tunes and Apple? The normal processes not working every time I tried to submit my podcast to apple items. It does not allow me to do. So how do I successfully submit my podcast? There seems to not be assistance from apple or items and and In the email string They did post what their RSS FEED URL was so based on that my answer was there is an issue with your artwork. It is too large. Make sure your artwork meets all these specs fourteen hundred fourteen or pixels men to three thousand by three thousand pixels Max Square all capital Letters There Square Dot J. Peg dot p. and G. RGB color and less than kilobytes in file. Size note per apple. Do not have any tax in the lower fifteen percent of the image. I go the next issue your media files are VR. Vr equals bad. Cpr equals good. More about that here. And I give a link to my article about why is good in. Vr Is bad and then we recommend the following coning sentences spoken word dot MP three format sixty four kilobits bit rate or ninety six kilobits per second rate forty four point one kilohertz sample rate mono that works out two point. Five make permit at sixty four point seven five. Make permit it ninety six once. You fix your artwork media file. Then you could submit to apple via these instructions on the blog. Post on how you submit to Apple Regards Rob and anyway thanks to apple again for the seven extra reputation points by making that a recommended answer. I in love again apple saying yes this. Is it. Make Your Artwork Square and and that they actually come in on that one where I'm saying. Vr Bad CB are good. And I don't get it lately. I have seen multiple shows coming in as VR. I don't know what's happened in the last month but all of a sudden there's been a rash of VR podcasts. And is if there's somebody out there with to`real that's recommending VR and anyone comes across. Please send me the link because there's an idiot out there recommending. Vr Yes if you're recommending VR. You are an idiot. I'M GONNA put it that bluntly if you're recommending the idiot stop it stop it. Your article is crap so if anyone knows who that article is please linked to it so I can tell them exactly what I just said verbatim. I hate to be so blunt but VR equals bad. There's no reason at all to do. Vr And podcasting and MP3 none zero and causes issues. Stop it only reason that I would see. I mean other than an article. Of course it might be just Settings inside of Some kind of like new new way of maybe there's some the door made this newsom software or something yeah and it just has a preset whatever and then people are just exporting to me. That's what I would see because it's something somebody like a new would look at that and not even that like they wouldn't even do wouldn't change because it's whatever it's preset like. They wouldn't even know how to do it so I'm my maybe there's something out there that's preset people are using to either to encode someway and it's doing that. I don't know it just like an outbreak and I'm trying to figure out who Mary is in this case. Where Patient Zero? Because there's a patient zero in the last month that's caused this outbreak of Vr podcasts. And I can't figure out who typhoid Mary and trying to figure it out so if anyone can help me let me know stop it. Let's now okay. Here's another email. Hi Rob. I haven't used on our ass shadow. Each it's now stands for name Service Okay Redacted Service Okay guys and R s here we go hi rob. I haven't used an R. S. much sense. I signed up for it and to be. I'm not quite sure. I fully understand how the process of or platform works. In any case I went and checked the stats after reading your email and there seems to be a big difference in stats per episode and R s logs. Episode numbers. Listens while as you are aware? Lipson logs downloads. Not sure if this is the reason for the difference or not. According to nras latest three episodes have a combined. Total of just over twenty K. listens while Lipson stats only recorded. Total of roughly a thousand five hundred downloads. What is the difference between how an R. S. and Lipson record these numbers? What is your take on us? Using and R S as a prefix or our show. I want to make sure I fully understand how it works. Regards in our interest calls. Listens everyone else in? The industry calls a download. Listens is actually the wrong thing to call this as it's misleading. Giving the impression that someone you know listened we talked and debated and argued about this. Ib podcast metrics committee for over four months and ultimately decided that downloads was the correct term and listens should not be used unless it was by aggregate or APP and they actually could see what happened with each listener in this case in our S. cannot see that Info so they should not be calling it listens per the difference it has to do with how we filter stats which is per. Ib to guidelines. And I guess how they do not filter stats are numbers are the ones and the ones that are certified by the privy to guidelines per using their prefix. If you're going if you're not planning on using the service or any service just not just there's we do not recommend adding in the prefix as adds an additional potential point of failure. A another link in the chain and something we at Lipson have no control of again not specific to any one service. This statement is true for any. If you're not using the service we would recommend you remove especially if the only benefit is stats and they are not as accurate as what you're already getting plus you can always add it back later at any time if you want because Lipson is the one service that allows you as a user to go in and add the prefix anytime you want. Which other than one person everyone else thinks is a really great idea. Great if you have any questions please. Email Robert Lives Dot com? So we have some news from our friends over at Edison on Rob. What's happening with the infinite dial? This year the infidel report will be released during a live event. Thursday march nineteenth from twelve to three PM eastern time. Why so long hell? When we say lives we mean they are doing it in front of a live audience. I guess last year when we had the listen party that must have struck a chord with them. Because they're taking it to the next level three hours. I mean that's like longer almost in the Super Bowl parade I really. I don't think it's going to be from twelve to three. I think you know the live experiences. It's kind of like if you go to the apple event. You know what I mean. If you go to the apple event you hours. We'll know knows what no it's not two hours. Not for the reporters are when they're getting into place when they're talking to the thing like the event itself is much longer for people who are showing up live then those people who are consuming the event right so even after it's finished they go and test out the stuff they go into little rooms. That's why they have like the. I think that have an opening act to talk a little bit actress on the touch. The stats then opening. Act and they get to the meat DOT COM. Thank you for the kids yes yes. It's very exciting. It's like Oh my God. This is so great. Okay another email. Gd Dod Elsie End. Rob Thanks for all that you do on the feed. The feed is my Go-to podcast to keep me on my show. End My show up to date with all things podcast. When I shared tidbits that I learned from the feed with fellow podcasters at meet UPS. They are amazed says. So thank you for making me look smart get to know we make you look smart okay. I've often heard Rob Brag about his amazing upload speeds and Times. Could you share some tips on how to increase this? I currently have three hundred fifty four. Mvp download speeds and a ten mbps upload speeds. It doesn't take too to upload eight to our MP three showed Lipson. But I'm always looking to save time and my uploads times are nowhere near Rob's but my times are much faster than Elsie. Sorry Elsie perhaps this is just a case of the Internet provider. Companies assuming that most people are content consumers and not content providers. But I sure would like to see faster uploads please share rob secret. Hello thanks again for taking the time to make the feed. It's a treasure trove of information. And you don't need to adapt my knee and this is I'm Jay Scott so high Jay and thank you for listening and the kind words and upload speeds you said Your Ten megabits which is respectable but it's also one ninetieth the speed I have. Must you brass Mike? My typical Wi fi speed in the house is five hundred meg up and down but I actually hard wire in when I'm at my desk in my office and that speed is typically around nine hundred megabits per second up and down and I just tested it and was running at nine hundred thirty megabits per second up and down so technically. You're you're one ninety. Third my speed so my secret is Google Fiber. Google route or at my desk any wired. Lan Cable and then when not at my desk and Eero Mesh Network in my house folks. If you want speed like that just moved here to Kansas City home of the superbowl champion chiefs the best barbecue low house prices and Google Fiber. There you have the seat can be eighteen. Yeah Yeah we most of us don't have that and actually ten megabytes up is very very very very common. That's about what you get in most places even if they have really fast download speeds there upload are still going to be pretty sad and remember for for for most folks out there when you are uploading. Go to the Tab One and you click upload and then you go to tap tune you fill out your show notes you do out says it's uploading I mean. I don't have a chance to do that because I start uploading and by the time I get to. It's already done uploading but right most for for us. Mere Humans Mir Non. Google fiber people another email. Oh Gosh okay. This is one of our segments. That has been you. No people don't contribute to know because I think they're afraid they're afraid it takes a courageous soul to to submit so therefore here's a courageous are courageous friend sharing ellison quote. Gto Man that takes a lot but time totally does does L. C. and Rahm if you're still doing the one star review thing. Here's the absolutely worst podcast preview. I've ever received. Maybe even the worst I've ever seen it's so bad but I actually pity the author because it sounds like they have a sad lonely life. Okay the following review is of my former clean comedy podcast was written by redacted from the USA quote. This podcast isn't funny at all. All the people in this podcast should kill themselves and should been insert. Not a nice word. Yeah well right. Maybe this can be the new low standard by which all other podcasters measure their one-star reviews. And then this is our friend now. This doesn't have anything to do with Rio. But he says I use my own product. My PODCAST REVIEWS DOT COM to get all my reviews automatically collected and delivered to me weekly from the one hundred fifty. Five locales of Apple podcasts. Stitcher and soon Paci Sir. This makes it super easy to use. My reviews engage in my audience or even simply copy and pasting for your enjoyment. Thanks for hosting the feed and easily Daniel day-lewis per the quote Daniel Ow. Ouch and thanks for sharing. But as we say podcast is not successful until it gets. Its First One star review if your podcast is successful folks on you and the person listening right now you and you want to share your one. Star Review. Please email them in or call them into the show. You can read it yourself. Elsie what number would they call to read that into? Full one two five seven three nine thousand nine hundred thirty four or you can email at as a audio file to the feet. Lipson DOT COM but we like audio audio feedback. So you can call it in called in recorded or email to us. Read Your one-star reviews and do it in just like they do on some of the late night shows where they read the bad reviews. They get for yourself your star review with points of emphasis when you're reading it and of course pitched and of course pimp your podcast at that point. That's right or your review service to exaggerate and Dan. We get a lot of questions as well from people who are like. Oh how come I'm not getting. My reviews are hot all. Ucla reviews. And all this kind stuff where you don't have to do that. You can just use Daniel Service. My podcast review dot com and then reviews dot com. And you'll get an email verses you don't have to use a service you can go into items on your computer and Manually Change One hundred and fifty five times the country that you have and look in each country for the reviews and do that every day. I mean that's my easy right. The other eaten easy thing I think is also that you can't copy and paste it right believe that I remember. You couldn't do that so you would have either. Screen shot something or manually. Retype it somewhere else so if you WanNa do that please feel free. Might take up your time instead of looking at stats. But my podcast reviews DOT COM low. Probably do a better job of saving you time so that you can't possibly just watch the stats wars. This is a novel concept work on content saying okay so rather than the worst email the week I'm GonNa go with the worst phone call of the week own my okay all right so. I talked to someone that told me. They did not create any of the content. They were going to host with us. I asked them if they had it in writing. If they could re host the content. They said well on their websites. They say they want us any. They want people to share their podcasts. With others so somewhere in people's website saying hey sheriff podcasts with your friends. I think maybe they meant you know tell people. The podcast exists not download the episodes and then re host them on another service. Oh my God this is where you have the card face Palm Gif. Yes hard on the G That was on purpose. But yes that face palm gift that right there. I'm thinking of Picard right there when talking to the person no no and no you cannot Ri host people's content. Let's put it in writing that you specifically can do so you your name not you generally share of. Hey share my podcast download it. Put It on another service. No you in general as in share my show but you as John Smith or Jane Doe they have to put your name you have permission to re host my show and make mechanical copies of my content if you want to upload it to another service witching podcasting services to stay but staying on topic. There was also news this past week about a wondering. Podcast we crashed using content. They pulled from the ritual podcast without attribution or approval. Oh passing off interview like it was one of their own and the folks at wondering how to well wonder he full response to ritual when he called them out quote. We've reposted the episode with your clips removed this was a human error and we are very sorry unquote what okay. What yes. This was a human error. Okay as human error is eyeing coded my file as instead of CR or I included a picture of my French bulldog in the three tags instead of my show artwork or more I uploaded as as a wave file instead of MP three that is a human error taking someone's interview from another podcast and editing them out and putting it in your podcast. That's editing human error. I mean unless you forget to take out where a major celebrity calls. Women doesn't like Muffin tops. Forgetting to take that out. That's an editing error but taking someone else's content and passing it off as your interview that's not human error. That's criminal wait. Oh my gosh well you know what I listen to the first three episodes. I was it three or two two episodes from that from that but I I didn't hear I mean maybe they had already taken down. I don't know I mean I did. Listen I don't know how long it took. But they did mention that this is from. Npr like they mentioned. This is from an interview any attribution that they didn't do any attribution. They didn't give nothin' renew by the way rich. Ritual podcast is a lawyer. Oh so anyway again. Not Human error is called editing choice. Crazy I can't oh man shortcuts his I think even if something is creative Commons usually usually people will just add a common courtesy to be able to retail to somebody. Like hey or even if you know. Hey I'm using a bit. I'm using this bit from your show on my show to say this right. Most of us will be like yeah. Cool 'cause that's we want that but you would generally say it's from this thing. This is where we got it for putting it out anyway human error. I got Elsie. You pointed out. In article titled Quote Meet Headliner Flicks a net flicks for podcast hoping to solve discover ability problems unquote once you look at? What is talked about? It looks like they're building a platform that highlights the same top shows as apple podcasts and that helps discovery how not getting it. I mean I love this from the article. It's an issue. Companies have put a lot of effort towards solving over the past twelve months on replacements with years in an effort. Then they're probably by three and a half. Maybe it's agenda just another discovery article. The problem always comes back to this. People discover podcast. I and mostly via word of mouth and then from places. They are already consuming. Podcasts at dedicated sites for discovering podcasts appeal to zero point one percent of podcast listeners and I think most of that zero point one percent our podcast is just trying to pump up their own numbers in that service with their own podcast and the service but I just don't see any of these quote unquote any services that are out there to to solve the discover ability problem working because it's word of mouth and then it's people searching where they're already listening to podcast that's really it and services that are dedicated to the the issue worse news features that are dedicated Unless there are features inside apple podcasts or spotify or overcast aren't GonNa really do much if you think about it from the other thing that is helpful. If you do WanNa do something like this would be one of those one. Click subscribe thing educators. Just like were talking about if it's already built into overcast if it's already built into something but usually when you see those those types of things it's really hard to then go. Ooh that sounds like a really cool. Podcast let me go. Grab my phone and subscribe to it rate. That takes its extra extra like even if they want to be like Netflix. Think about how Netflix has. Those things right. They have the ads in front of your face. They have this is suggested for you. And they're my favorite little thing that they do. They changed the cover art. How many times have you decided you're not gonNa Watch something because of the cover art and then later you're like Ooh what's this new show and it's not same show. You've been seeing in your face for the month unless you know unless you people already in. Netflix and Netflix and Netflix is using an algorithm. Based on what you've already watched I mean. Yeah I mean I. My kids will use my netflix account. Am I and then? They're down there over a weekend. Count watching a whole bunch of anime and then I go to watch stuff and now it's all anime. Yeah stomach thing in your account. The heat stop watching fairytale my count. Yeah it Netflix. Looks at who you are? What you've watched what you've not just watched but what you started to. Washington continued watching. So if you stop watching something you get a little bit in and stop. Their Algorithm knows that he didn't like this so we'll take stuff that cylinder that away so when people start saying well the. Ui looks like you know. The interface looks like Netflix. Netflix keeps changing. And it just look like it now. And that's not why Netflix. Netflix is a lot more to why Netflix Netflix. Says it's not make deathly. Yes all of the everything all of that and they yes they have somebody that they're just to figure out how to keep people in there watching content like. That's they had people who do that all day everyday. That's jail anyway. All right Moving onto another analogy without be like. We designed our white castles. Now to look like Morton steakhouse still different on the inside. All right moving on. Oh my God all right moving on email quote hi Robyn Elsie a question. Do you have recommendations for the least expensive slash accurate transcription service or software? I want something I feed my. Mp Three file into and get a transcript spit out they do interviews so there will be two voices that have to be separated out. Thanks and this is from Lindsay from the perfect stool understanding and healing the Gut microbiome and quote. Now we've mentioned before imaging again 'cause there's a price change but I use recommend Tammy DOT com. It was ten cents per minute but they sent out an email saying was going to twenty five cents per minute. I thought that email it said at the beginning of February Iran one on February second. It was still ten cents per minute. I expect it to change shortly if their email was true unless they got enough backlash to drop keep the pricing ten cents. But whatever it's either ten cents or twenty five cents per minute. Expect it to be twenty five cents per minute. There's also descript which we've talked about on the show before that's free up to three hours of speech per minute per month. Sumit three hours of speech per month. It's free and it's ten dollars a month for more than that. We'll have a link to descript pricing in the show notes. But either Tammy or described or the two places you WANNA look at. They're both very accurate. Semi St- a little bit more accurate than descript from my testing from what I've seen and read although the folks at descript tell me they also use the same basic engine that uses plus some other stuff but either one are very good comparatively to what else is out there but still not where you need it to be. If you're looking for one hundred percent there eighty five percent tonight percent range. I sent you a link to the one that I've been using I haven't actually. I've what I've been doing. Hopefully I will actually deal with this at some point. It's my it's my little project Is That I'VE BEEN UPLOAD. I've been using otter dot. Ai and it's free you guys. I mean I'm sure for the majority of of the things that you guys have. It should cover you for free stuff. I've been using it for the feed and I've been uploading there single time. We go out there. And it's an explicit out between speaker one speaker to what I cannot comment on is how good it is at the actual transcription because I've just been uploading it so that I have the transcripts there for an if I need them for anything else that I need to get an answer that we've talked about or a topic that we've gone into just to have that there and but it's really great because I love I love the fact that it's time coated in. It does split the speakers back and forth and I it has a really substantial amount of free in there so that I'll have a Lincoln for that as well Otter Dot. Ai and you can also use Iphone IOS APPS stuff like that so really cool next up David Oxford from the broadcast law blog had a post at the end of January titled Quote Bmi Settlement of Royalty battle with our MLC to include music podcasts question. Mark Dash not so fast dot dot dot dot unquote without getting into the article specifics. Too Much it's law blog and I don't want to violate anything there I will say it is a good read about licensing of music or lack thereof in podcasting and issues present. Today that will be there tomorrow and for the foreseeable future link in the show notes. And if you're thinking at all having any music and your podcast please read this post. Thanks David for the INFO All right now going to be careful about what we quote out of blog posts from law bloggers right and so now though now. We're going to quote are we bellow from the? Ib Are March. Twenty four th privacy for America will host a national privacy summit and congressional fly in to help lawmakers built consensus on a data privacy. Bill that will provide meaningful protections for all Americans. We encourage our members to attend. Look forward to providing additional details. Soon on February ninth to eleventh. We hope you will join us for our policy and privacy. Track at the twenty twenty. I bi annual leadership meeting in Palm Desert California. We will explore how today's regulatory activity around data. Privacy and compliance will fundamentally impact the future of marketing and media special track titled Beyond GDP RNC CPA. The future data. Privacy and regulation will address topic such as the economic impact of privacy. Rt be compliance in with GDP are intersection of antitrust and privacy and more and that was from the privacy in compliance unit. And I will be at that February Ninth Tenth Eleventh Meeting and by the way. Pr will also have a privacy event. At the end of February which Rob Greenlee will be at a New York? I'll be proclaim in national at the same time that that's going on but I always get concerned when you see something that says a bill that will provide meaningful protection for all Americans and they'll hosting national privacy summit whenever you hear something with a makes me concern that. It's not what it seems like. It's going to be so. Hopefully they are really talking about privacy and not how to skirt privacy. Oh I see what you're getting at. Yeah we'll see we'll see where where it winds up an hopefully that. They're trying to do the right thing and not for for the consumers and not the right thing for advertisers. That seems like when you're reading that I was just riveted by my desire to attend and sit in a room and discuss this. I'm being totally facetious. But I'm still got his shirt so desires if you really feel that way asset life because this is what. I'm really into like this week. I'm glad you love it. Rob Because you can relate a love to us and then we're like yeah we don't have to do it are so we'll see how it is. We'll talk about what I can talk about. Episode one sixty two on how it went palm desert right and then how much Ti or energy drinks. You drink pack a couple five hour energy drinks with me okay and now we are moving to our last aspect of our show here that most people really love that little last segment of the show but before though we are going to listen to the Third Promo of the episode this is Larkhall Mindset. Podcast BEFORE WE WATCH. Tv shows and movies on narcos. There was one man who was the ultimate Narko. Listeners will hear stories about me and they're caught Delta have never been told in six months. I went from being that American dream to America's nightmare broken frail and full of shortcomings in article mindset. We will engage hard subject. Same thing that happened to me can happen to anybody. If I change any human being can change congrats on on launching the podcast and turning your life around and folks check that out. Yeah right the interesting. Y'All so you ready. Let us now get into the median and mean numbers to see how your show measures up. The median. Numbers are based on episodes released in the month of December with downloads measured until the end of January on average. Each file is about forty five days old. And Hey we're now including all of the stuff from spotify well. The median number for December was up one hundred and forty four up a bit from November one hundred and thirty the adjusted mean or average. Where I throw out the top zero point. Five percent and any files with three are less downloads. Adjusted mean was fifteen hundred ninety two up a bit from November when it was fourteen seventy three seven point five percent of all downloads for episodes released in December were in the five K. range or greater for downloads. That is the magical number that some advertisers look for appetizing for downloads for campaigns. And this was up from November seven percent seems October September as well and here are some numbers to measure against and put things in perspective if your episodes are getting over one hundred and forty for downloads. After thirty days you are better than half the shows if they're getting more than twelve hundred downloads. You are better than eighty percent of the shows. More than thirty five hundred ninety percent of shows more than eighty five hundred ninety five more than twenty one thousand. You're better than ninety percent more than thirty seven thousand. You're better than ninety nine percent of the shows and those numbers for December were all up compared to November's numbers and a good reason for the rise in all the numbers was December. Was again the first month with spotify fully integrated into all the stats. And Yeah going from one thirty. One forty four is about percentage wise that we had said spotify numbers so it jived and everything moved up and so you know we're not one forty four. Is that median number now for your episodes now that spotify is included in there so good numbers to see but kind of what we expected moving onto the where have we been segment. David at stable asked back in two thousand. Eighteen is S. T. A. B. L. asked What does the podcast and at the time? I gave the standard answer. I always give which is need. Rss Feed that's two point. Oh compliant and force at RSS feed to be an apple podcast to be podcast period. David was back with a follow up article asking if the definition has changed some gave long winded updated. Answers is simply said quote. Nothing has changed at still the same definition unquote. He does not change in that period of time which by the way is a really short period of time from October twentieth to December. Twenty one thousand nine and sadly. I see New People coming into the space where the first thing they tried to do is redefine. What what a podcast is. C- last episode one. Fifty one sixty and the disaster that was Media Researches Attempt to redefine podcasting to work with what appears to be a very poorly designed survey with no real concept of the podcasting space in my opinion. And you know appears to be in case. The lawyers are listening Dave Jackson who was at the mass media. Podcast summit January twenty four th to twenty six which was well virtual summit at least and that was online some so. I haven't talked to Dave. See how that went paying Dave that that was Elsie were you anywhere. They'll have a couple weeks now per where we're going as I mentioned earlier. February eighth in the real world. That's actually February ninth to eleventh in the real world. I'll be at the leadership summit and going in sitting on the privacy track in pumped as California February eighth in the real world that will be tomorrow from when we're recording yesterday or a couple of days ago or a few days ago from when you hear this Dave would have been at the Bay Area Independent Publishers Association event in Nevada California. Then we have a chance for to still be the future for you depending on your listen the podcast movement evolutions in La which will be twelve to the sixteenth Bob Greenlee Day. Jackson will both be there. Dave Jackson of school podcasting discusses the importance of quote. Your podcast first impressions. That will one PM on February fifteenth. His session then. The New Media Show live with Rob Greenlee and Todd Cochran. We'll be live on stage at podcast movement evolution Saturday February fifteenth from one. Thirty to three. Pm Pacific Time in the crystal ballroom ex. The ex postage and then robbery only has to Harry up over to his session. How to grow deep listener and Co host connections and loyalty. And that's at three thirty. Six half an hour from one is one ends to the other. One starts at three thirty on the fifteenth. So there's three sessions there from Dave in rob backed back and then Dave will be at the spark Christian podcast conference in Houston Texas February Twenty First. Twenty second I will be at. Nrp Twenty twenty the national religious. Broadcasters proclaimed twenty twenty and natural from the twenty fifth to the twenty eighth Elsie Dave. And I more from Lipson would-be at podcast Orlando March sixth through the eighth. So check that out pod fest. Expo Dot com will be et enabled. Las Vegas late April and a whole bunch of us will be at podcast movement Dallas Texas the first week of August. Then there she podcast live in. Nabc NYC Tober With more INFO on those future plus some other events looking to get out to at least fifteen more than fifteen twenty twenty. Of course let us know you have some events coming up this year that you'd like to have a set and speak at happy to participate and please folks if you're hearing about these events and they're near you or not and you can get to them. Please come out and say hello We try to get around the country in some cases around the world To ten some of these events and look forward to meeting you this year and just email me if you have an event Robert LIPSON DOT COM. And we'll talk to you about how we can get someone to rent sweet well guys. That's about it here. You will hear from US in a couple of weeks coming back into your ears and we would love to get your feedback on anything that you heard in the episode the feed at Lipson Dot Com. You can also call us to five seven three nine thousand nine hundred four or you can download our free APP from IOS or Android and have all of this just for us and you can send us feedback directly from the APP again. It's for free. You can search for the feed lips and lobby. Syn for all of that stuff and that's about it so we will talk with you in a couple of weeks.

apple Apple spotify Lipson rob Pot Castro Google Lipson DOT com Elsie Escobar Lipson Dot Com Joe Rogan Lipson pro Kansas City Lipson chiefs host and producer Rob goo-good Paris
157 I Stand For Pethics

The Feed The Official Libsyn Podcast

1:00:45 hr | 10 months ago

157 I Stand For Pethics

"The episode one fifty seven of the feed. The official lives in podcast. The podcast that takes it beyond how to podcast into keeping you podcasting with podcasting tips and information for the every day. Podcast her and taking you inside. Lipson the largest podcast host and distribution network since two thousand and four. Hello I'm Elsie Escobar Co host and producer of this podcast and community manager at Lipson. If you want to connect with me personally you can follow me on twitter and Instagram at the Elsie Escobar. Please do not friend me on facebook or tag me over there. I'm doing my very best to not be on. That platform personally leased if you want to follow. Lipson find us on twitter. Instagram linked in and facebook at Lipson. Okay in this episode. We send congrats and discuss apple's top podcasts of twenty nineteen why podcasts are headed for disaster prefixes on Lipson the coalition to expand our s s mean and median stats. Oh and so much. More including voice feedback from you and speaking of voice feedback and being featured on the show. Make sure that you start. Twenty twenty strong by sending us a thirty second promo email it to the feed at Lipson DOT com. It needs to be thirty seconds or less and be clean as in no profanity attached to your email and send it to the feed at Lipson DOT com. If you don't have a promo but you want your voice on the show ask us a question or add to the conversation that you hear on an episode. Send US voice feedback again record it and email it to us. You can also call us at four one two five seven three nine thousand nine hundred thirty four or you. Can you speak pipe? Speak Wipe Dot com slash the feed. Lastly we have an long running blog feature called Rockin Lipson podcasts. Every Monday we highlight one. Lipson podcast and in order for you to be featured on the blog email the feed at lipson dot com. That's it I'll send you all the information. It is first come first serve so the sooner you get information to me. The sooner I'll get you in the queue and now lead jump into our main conversation with Rob Walsh VP podcastone relations at Lipson. Who also happens to be co host right after our first. Promo of this episode nightwork pod. Welcome to the hidden world of researching the night and this brand new series. I will be taking you on a different route while. I'm both the research and the researcher. I'm Julius Caesar mcquarry TUNNEL UNDER BIOLOGIST. Night Work Pod or NWPP is a podcast about the invisible lives of nightshift workers under the city. That never sleeps. Hello Rob Good. Generic time in the DC. My Gosh. We're in December. Can you believe we're almost two twenty? Twenty that's crazy. My Gosh Twenty twenty and wearing the time line of blade runner. Wow that's insane. Yeah so now. You've got me thinking about that. But Alas we're going to start the show today by talking about something that that didn't happen anymore. Radio public pay paid listens. Didn't work very well. I can't remember when they released this. You want to read it. Yeah this is from the. I think they're blog their blog at radio public. It says quote last year we introduced paid listens to help jump start a new marketplace for in-app promotion. The idea was to make it super easy for an any podcast to get paid for listens on radio and help grow listenership in the APP. The eventual plan was to sustain paid listens by selling in APP pre roll spots to podcasters and advertisers and also give listeners the ability to pay podcasters directly to skip them as with many things in the rapidly evolving podcast world. Paid listens has been an experiment. We wanted to test incentivizing and rewarding loyalty giving podcasters more reasons to promote radio public in listeners. More ways to support the PODCASTS. They love in quote. I have one word shocker. Okay course I lied. I have more than one word. When does any podcast or have one word? Let's say have lots of one words. Shocker really G OKAY. Not a word did not see that coming. There's bunch of words together and finally nailed as in as in. This is what we predicted on this. Show back when it was first announced. It's hard it's one of those things. It was spaghetti thrown against the wall. And it didn't stick right and also one thing that I have to say about radio. Public is that they do test out. A lot of things put stuff out a lot. They iterative on their stuff. And I'm glad for them to lay going like this isn't possibly working. The idea of it was interesting and I think most podcasters would find it interesting. It might have worked if it was a like. If if it was one of those things that everybody had a podcast could do this everywhere? You know like it was just what people did. Using whatever APP you wanted in any way you wanted like it was just a thing versus having it have to go into a specific APP. Because I think that that's when people start to fail it's like if you create a way to make money that's based on an owned platform like that one specific place. The only people that had really make something like that happen. I think would be apple. Won't spotify aspect. Yeah those are the only two that have the mass. And and it's really you're right. It's really apple Spotify has it for certain shows but not for all shows you know. Some shows just do horrendous on spotify but some shoes do better on spotify but the point is is really only a couple players that can even remotely try to pull this off and their names are apple on spotify. Maybe in the future Google play music or Google podcast. Sorry not Google play. Music can't believe I said those words. Oh my God I think what happens? Is that when it becomes a very specific call to action for that one specific thing it is a much more challenging consistency wise. Because that's what tends to happen with podcasters. We cannot say there. Is You have to as a podcast understand that you need to have zero expectations of your audience taking action with you if you say something one time in one show once in a while and off the cuff like you have to be very very deliberate about whatever your call to action is subscribe. Maybe it is subscribing spotify. If that's your thing you have continually tell people to do that to go to spotify and do it or sign up for my email like you have to keep doing it all the time and this is one of those things. That isn't necessarily top of mind where I wouldn't go and then go to radio public and you know it's just it just feels like it's kind of off a little harder for me to be asking my audience do that. So many things you want your audience to do and that's typically where to go and consumer is not one of them. Okay so we have some audio feedback on our last show and this audio feedback come some Kevin. Hey Robin L. C. And all my fellow podcasters. This is Kevin batchelder. I wanted to share some thoughts on night in the came out in your latest podcast. I believe episode number one fifty six. You voice message from Neil with a few questions about promoting his podcast including creating teasers for episodes and the alike many of us is you know just the one person doing everything so oftentimes when it comes to our podcast we really have to look at. What do we get the biggest return on from time point of view in terms of the things that will help the show and this is something that I know I talked about on on a previous episode of the feed and just wanted to remind Neil if you didn't hear that or give some thoughts on perspective is that I've had great success using the You know export a clip from overcast As a great way to promote some contents specifically on our wine owner podcast the tales of the Black Badge podcast with lots of interviews with cast members. They're sharing that. On social media. Sharing a clip at latrobe overcast which easily pull out. I believe it's up to about nine. Ninety second clipper less and I use that and have great success with it on twitter and facebook instagram It looks Nice. It's got your artwork right on their The clip right from the episode is a great way to be able to promote things so rather than trying to do. An additional step of teaser. Before you released an episode. Why not? Just wait until it's already out and then you can easily pull that clip out and that way when you promote if someone's interested your episodes already available for them it's not like they have to wait to go get it or or that you know they can instantly enjoy and get them in and if you do like. I often do now before I release an episode. You know that final. Listen before you completely close it off to release it. I just listened to that idea of trying to notice a section that I think is a good one to us as a promotional bit. And then that way there's no extra real works. Girardi doing your final pass before release and then using overcast. Pull it out takes. Maybe now for me. Three minutes maybe five. To just go to that point polit- create the actual file and then be able to share it via social media or even email. It whatever you WANNA do Works really well. Not a lot of extra work. Nor'easter cost and a great way certainly case to to re promote stuff that we've had out there are even brand new stuff when you. WanNa give folks that actual flavor or taste of something Especially from T- point of view. You know I try to make sure that the clip by uses both something they find entertaining also is only part of the point. They're getting across folks. Want to go listen to the rest kind of idea so just wanted to share. That works for me. Might in your case Neil of her others as always Rob Nelson. Greatly appreciate the PODCAST. Appreciate the time that goes into it and all so I help take care. Thanks Kevin and great tip about making note of where in the episode to pull a clip from while you lie producing that episodes I'm you have physical show. Notes physical show notes For your show you can write them down roughly of where to get that clip. While you're doing the editing then once live you can just quickly and easily create that clip and overcast or any other clip tool out there for that matter but Yeah I mean if you do a little bit of prep work while you're editing. It'll save you a lot of time later on just right down on the show that was. That was a good part. I like that part of the episode. Just right time code down and then you come back to it and that clip. You don't have to try to remember exactly where it was later on. Especially if you haven't you haven't episode Gusenbauer an hour and a half target. Remember exactly where things were like in do that for sure when I do she podcast. It's a great idea for that because I get the finished. I get the finish file in so I can do that. Unfortunately for the feet. It's a little harder for me. Because I do the editing for our conversation I and so when? I'm doing that conversation. That time code is different because then I have to put it into the rest of the episode at all of the bits and the layers of the promos. At the beginning or the intro and the transitions and stuff so the time changes. So it's a little harder for me to do it that way. But Alas to- what I do is copy and paste like I'll copy the bloop. I published one of our bloopers not the infamous Blooberg. That might release Rehab. Some doozy's here and there. Yes I'm GONNA look what I tend to do and I often have often have the idea to do this more but I just run out of time so what I. Obviously I cut these things out. And so what I've been doing is I will copy or cut it out and then paste into a new file and so I have all these bloopers in my computer separately super easy for me to just grab him. But I just haven't been able to go to be careful what I say from now on. I don't have all the bloopers. I raised a lot of them. Just the funniest ones. I think that they're they're really funny but I actually. I don't know if you guys had seen it but we did get an email. Did you happen to add it to the sureness? I don't know like somebody was asking how I made the little video of the blooper that I posted of some stuff when my daughter came into the room for episode one fifty six and for that specific blooper. I used headliner. But the key for you guys to understand. There's a lot of these services that exist but in order for something like that to really work as a marketing tool and to have it be really like call attention to it is that it needs to have really beautiful or very eye catching artwork to it and so the artwork that created was from in Canada. So we here at Lipson have an account with Cambodia and a Cambe pro account which we collectively use primarily. Sarah and I where we work on visual components of the whole brand and then we create things in there and I can edit them and then so everything kind of stays the same and then when I export that out then I just import it into whatever whatever service I used I used headliner for this one There's also get wave which is another really good one as well that doesn't and they have separate ways that you can use those and if you don't want to do any of those things you can actually use all phonic and it does exactly the same thing except when you export from and this is a phonic not desktop a phonic on the website you can use a phonic exactly like I did this. You don't need another one and you export it out as I think they have it in there as a video and you. Can you do exactly the same thing? So it's really cool and you found an APP recently will put aside the picture of the girl trying to imitate Gene Simmons. It's an APP. Where it will transcribe but the funny thing was the. App says speak clearly and then it was a picture of this girl sticking her tongue out like gene simmons. And I'm like thinking. How do you speak clearly with your tongue out of your mouth like that so I didn't get that part of it but you tested the APP out and it seemed to work well but you did speak very slowly and methodically? Yes I did. What happens if you speak like you're from New York and your Brooklyn Accent? You can talk really fast and what happens if you that New York accent going up to the point. I don't know APP. Is called Clipper Matic Clip. On at this moment I believe it's only IOS. It is for ninety nine so it's not a free APP but I haven't tested it thoroughly. I just did that little recording that I shared with you guys which was like less than twenty nine. I say you guys in slack channels when I I haven't shared anything else where that I found this out and I think that this is a really great tip. Guys really great tip. This is I found it in the instagram's stories for the podcast called pantsuit politics in it is co-hosted show with two women in it. I do believe that they host with us is a very like they're doing really well as a podcast or they have patriot. Going on like you guys in terms of like figuring out how to monetize what you're doing there. They'll these ladies have amazing strategies so I've been trying to my instagram story game that I've been doing much of it. I'm doing a lot of research. And then I found what they do and it's really interesting. So one of the women gets in the in the morning. She'll get on instagram stories. And she will deliver the sort of headlines. The new hadn't polit political headlines of the day and then so she'll deliver them and the cameras on her face and she will just talk them and then you see them instantly transcribed right at the bottom and I was like. Oh my God. That's amazing so you don't have to listen to her. You can just read the stories if you don't want to turn the sound on and it looked really clean the way that they have set it up. It doesn't seem weird. It seems like she's speaking possibly slightly slower than usual. But not to the point where you feel like it's something weird. It just feels like she's speaking. I thought I thought she was just speaking slower. Because she wanted to make sure people understood the headlines. Because it's hard to speak about some concepts that are happening anywhere you know especially when it comes to news and not do it in a way. That seems like you're talking really fast so I thought it was a great tool. It's fantastic for getting instant transcriptions of what you're saying as you're saying it so this is not. This is not transcribe your words after you create the video. It actually does it while you're creating the video so it's Kinda neat. It looked pretty cool. Yeah and again that was cripple matic and it's four ninety nine in the Iowa's APP store right and so now we have. Some congrats can send congratulations. Say this goes to Dave Ramsey and Joe Rogan And and you found this article so you want to talk about what. They're getting congratulated for. Yeah it seems like Apple revealed twenty nine thousand nine hundred most popular podcasts. And the editor's choice. This isn't editor's choice as isn't it? Hey we think this is the best podcast. This is people downloaded it and they voted with the downloads and the top. Five winners are and here. Are the five most popular shows? Mike. How I don't know where they are so should we named them all well. We just need to keep one's Dave Ramsey Joe Rogan Not Surprising that they were in there. And you pointed out that we got forty percent of the top five shows were here on. Lipson so yeah but I also saw that you also comment that one hundred percent of them had two things in common legal. If you WANNA go for what those things they all had in common were yeah. They're just five five white dudes that they're about the same so I was like okay so hopefully next year that that will be a little more diverse but it is about downloads so not about. It's not like apple said. Oh well. Here's a five shows that we think are the best apple said here's a five that had the most downloads in consumption. And they've got the data and on their service. It was those five folks and and the Nice thing about that list versus a lot of the other lachey coming out a Lotta the other lists are so the five best pol political podcasts. And Okay if it's done from the folks in New York City it's going to be all very left leaning if it's done from the national review or the you know someone on the right to know. Be Right leaning. It's all very subjective. Right and least at least it's not subjective. That's one thing that I was like okay and that actually reflects what you would imagine At least from what I've seen out there at conversations in the podcasting space and things that are going on it is reflective of our society. I think in some way and yes. Obviously yes these are all white men but the other thing that I was looking at where the categories so I thought okay so there is deep communication if you will you know Joe Rogan with like sprinkled with some comedy stuff and then we had you know politics. That was something that was part of this. The other thing was news just news information. The other thing was finances making money and I forgot what was but I was just looking at. It was about learning learning. How stuff works so learning stuff so everything was like. I was just looking at those categories. Going okay so this is a sort of like either broad categories were were the majority of people are going to continue to learn like I would venture to say maybe. Let's let's pretend that our political system becomes very uneventful and then things are just. Let's pretend everything's just not catching fire all the time. Then maybe some of these things would change. But I venture to say like how stuff works Dave Ramsey and Joe Rogan. I would assume that those would kind of stay as a steady thing in maybe maybe the other to my fall down the waysides thinking that maybe people aren't as interested in getting their Daily News. Maybe they are not as interested in politics. Who knows so on? Twenty twenty twenty is going to be very interesting year on the politics for sure. Oh yeah it seems like if you're political podcast her and you're not planning in some way to monetize your now this. I don't know this this seems to me like this is real thing for those of you who are political podcasters so anyway all right so moving on to some of the. So what's going on here with Mac and Catalina and I mentioned previously that my my battery Mac book as well as in swelling. Not Not not well so it's swell twelve and and I had I had I do. Yeah so which is a bad thing So before it catches fire blows up on me. I had to buy a new MAC book because sending it back is going to be without it for a couple of weeks and I can't do that so it'll be passed onto my son and I have the new MAC book But the problem with new MAC book is going to be Catalina. So this weekend I will be switching transferring everything from old macbook to my new Mac book and that means going to catalina which means no more level leader so I would you know I've been looking around what's the best level later. Replacement and phonics seems to hit the top of the list off on a desktop. But I've seen people mentioned waves. Vocal rider seen people recommend setting up an old MAC or PC and use that machine later. I've seen mentions of Hornet plug ins for garage man and then I'll open it up here. Anyone else have any other suggestions that is upgraded to Catalina on what you're doing replacement for level let us know humane email. Robert LIPSON DOT COM R. O. B. At LIPSON DOT com. I just curious to hear what you what you're using what you're doing because I've got A week to get out. Because I'M GONNA do my next episode and I got another one. I gotTa do a week later in in that period of time. I've got a really come up so I'll probably go with phonic to start with an NC works in it. And I don't. I'm not saying anything bad. I'm just curious what's available since I'm going to make a change on a check everything out I. I am a huge fan of authentic desktop for sure. I like the red one. That's the one that I use not the black one so not the multi-track just the other one and I have a workflow that works with And it works perfectly But I don't do like a last level so I will level all the pieces and then put everything together afterwards and then. Everything's fine in terms of levels so I don't do like. I don't export our latest episode of the feet. And then put it all in there. I don't do that. I do all the separate pieces but I also find that. The ease of use of the desktop APP is so much better. You know what I mean like that. I tried to do the the website stuff and obviously given my bandwidth. It's it would take to. I don't want I don't want an online solution. I want a desktop solution. Is sometimes editing on plane or wherever I am so. I definitely want a desktop solution. But it's for me. It's been and it's fast too so that's one thing that I've used. I did try another. I did try something different that you sent my way. Sorry guys that I can't really mention your name at this moment but I did open an account I did test it out and I actually tested out with a file. I was running my mentorship experience and then I had. I had like a group coaching call. And so I was on zoom so I was on Mike and then the women that I was helping obviously were at home and they had varied like some people were on the phone. Some people one Mike. Some people were not on Mike and so what I did is grab that large file and I threw it at it and it did okay but not to the point where it was so much better than what I have with a phonic and so when I do coaching calls like that. I'll throw it in phonic and it does a lovely job of leveling everybody's voices so that everybody can be heard consistently without me having to do too much on the next episode. I'll let you know what what I settled on. People recommend it so we had a an email saying thanking us for hosting them since two thousand and five happy Thanksgiving yea. Thank you so much Tony. And he's from Scifi. Talk Tony thanks. Goes all to you for austen with us? So we're proud to have had your show with us all these years. Amazing Tony such a great guy easy and then we have an article from the Guardian. Why podcasts are headed for dessert disaster? Gone Ye yeah and yeah so basically. They're asking our podcast. A disaster waiting to happen and too long did not read answer. No and this article was talking about the issue where the DOLLOP in crime junkies plagiarized content. They also talked about that. Podcast that kind of stocked. An invaded Richard Simmons. Privacy called missing Richard. Simmons look sure maybe there were a few bad apples. There are bad apples in every media format but that does not mean. There's a systemic issue with any of those forms of media. Well outside of Youtube comments. I mean those things. Yeah back a barn. Put them down. Should they be but podcast and no no podcasting fine and ninety nine greater than ninety nine point nine percent of podcast? Doing things the right way to me. It was just another article from traditional media showing a little fear of the indies podcasting. You know it takes time to create some of those shows that they were talking about it. Yeah there might be some bad practices out there. Yeah some people. I mean in the same way that people are trying to love. Wasn't there another article of people trying to leverage. Knew what was it like click. Click click farms and buying traffic on my guy you know. And it's like yeah. All of these things actually do exist. Yes there are people who are establishing businesses based on these other metrics. That have no meaning there. Are you know. But there's also equally people who are investing in content and putting amazing things out there and giving access to voices that were otherwise not being heard There's all of these other opportunities out there and zeroing in on stuff like that. Yeah I think we should discuss it in the same way that we would discuss. Maybe a podcast. That was using music that they didn't have the rights to like. We need to talk about those things or in the same way that we would talk with our children to understand that you can't just copy that article from the Book and put it in your say like that's not okay so not not okay so you just. I mean but that's that's education that we need to put out there. I don't think it's like a systemic issue that all of us are doing anyway. I just when I see those articles that just urge me especially when they come from a big source guardian. Yeah because it does. It cast a light. That isn't the posted. I don't know it seems like there are better things that we can be talking about. So there's a new update to Lipson coming next week and it will be where podcasters will be able to add an a prefix for their show on their own. Like the one from blue barrier pod track but only from those services we have vetted and confirmed are not violating listeners privacy and any that sharing ip address info of listeners are blacklisted. We want podcasters and podcast listeners. To know that any podcast hosted on Lipson will not be violating the listeners. Privacy and that means we have to vet and approve those prefixes. I contacted company. Actually I contacted all the companies that have prefixes One of them while I was contacting them and ask them. Are they sharing? Ip addresses of listeners. The person that runs that company hung up the phone at that point right on me just hung up the phone. Wow Sake yes say. Hello to the blacklist Mr Pink so CPA kicks in on January first twenty twenty and GDP already in play. But that said we believe someone in Indiana should have the same privacy rights as someone in Italy and someone in Louisiana. I should have the same privacy rights as someone in Los Angeles and because of that we were making sure. The partners that want their prefix on any shows that host will lipson treat all listeners with the same level of privacy. It is just the right thing to do ethically. There was an article last summer where Tom Webster asked. What is going to kill podcasting to me? The biggest threat is privacy violation of listeners. Privacy from a boing boing article quote a Pew study found that sixty percent of Americans believe they are being continuously tracked by companies and the government sixty nine percent mistrust com. The company's doing the tracking eighty percent believe that advertisers and social media sites are collecting worrisome. Data seventy nine percent think the company's lie about breaches unquote and another key fact from the Pew study quote eighty one percent of the public. Say that the potential risks they face because of data collection by companies outweigh the benefits on quote. Think about what that just said if people start thinking that their privacy violations in podcast outweigh the benefit of podcast. What are they likely to do? Not Listen to podcasts. At LIPSON WE WANNA make sure listeners. Know that they will not be tracked and they and their privacy will be treated ethically. Lipson will commit to podcast ethics. Let's call it Pex for all the Silicon Valley fans that get that your things and Lipson will not allow a work with any services that violate the privacy of any listeners. Anywhere in the world that means no sharing of Ip address INFO or any long-term storing of that Info. Hopefully other podcast companies will agree to this pethick. Pledge to podcasting is just too important medium to allow some unethical johnny-come-latelies working with less than one percent of shows to ruin it for the other ninety nine percent of us is that a mini mini rant. And and then maybe we can get you a T shirt that says. `I stand for Pethick six packs. Yes that's going to be the title of the show. Pathak's we're GonNa be what is that. Oh my God all right so moving on from here to some audio feedback that we got from Mark Gun. He'll see and rob. I'm listening to Shannon wanted to sixty. We're talking to you about time codes and I had an epiphany good. I just thought I'd share it because I feel Kinda help so over. Asti time at the music. Podcasts always thought I includes like the best idea because it means that people can strip your content. And you don't want people. Do you want to listen to your content but over the past year realize that that's not entirely accurate because if someone who's listening to your podcast they want to hear what you have to say. They might not want to hear everything you have to say. They want to hear what you have to say. They will continue. Listen you podcast. Time codes given greater one of the biggest challenges. We have with On casting is that it is a passive medium people. There's no activity that necessarily is going to happen. No Way to get people listening involved. His involvement of course creates a greater passion or something. Well Tom Jones is one of those things that can help people overcome that challenge. Pumpkins is overcome that John. Because all of a sudden you can take control of comments being shared. You can skip you. And you're now interacting with the podcast even if it's in a small way that was a interesting little tidbit. I thought I'd share I hope it helps someone. Thanks mark I agree. They can help listeners. But you have to have the right right formats show for it hardcore history which is six hours long really does not work well with time codes putting in the show notes. You can't and should not skip sections you miss out on the story line. But maybe a show covering Tesla where you have sections talking about the Model S. and then the model three the Model X. And then now the cyber trick you could help those listeners. I just WanNa get the segment about their car or truck comedy podcasts. Probably not the best time codes same with any cereal or apple or for mentioned history type shows time codes might not be the best for cooking podcast either. Well we'll just jump ahead about over that part about Washington preparing the raw meat. What could possibly go wrong. Yeah it just depends on the show. And how important information is and if there's really disparaging parts don't rely on previous segments and you know and you have audiences that might be a little split in. I have a little bit of a different under like a use case for time codes which I agree like. They're helpful to skip forward especially like I do. I completely understand if you want. If Y'ALL WANNA skip over some things in especially for she podcast like I get it. If you don't want to hear is talking about incontinence for ten minutes the beginning of the show that's fine especially because it's a show about podcasting. I totally get that therefore I make sure that time code so that you can start when we do begin to talk about like the news or whatever the topics of the days are I get that. That's fine but here's how I use them for a listener so as a listener like when I'm doing In a lot of the different shows that I listened to that have time codes. It's not necessarily to skip forward or skip back but it says a reference so after I finish with a show sometimes I actually want to go back and listen to something again so especially with like this show. You Know Rob when you were talking about. Was it the thing that was really complicated last time that you were talking about that. You're like if you want to you. Listen again or you could rewind or whatever and I can't remember it was so complicated remember told you to grow but like stuff like that where like let's say somebody's driving listening to the feed and then they get home and then they go back and they go. Oh what was the thing that I need to go? Listen to that rob thing again and they can just open it up in fact. I think I did time code that part because I was thinking about that use case. I was thinking of like okay. That person is now going to take out their notebook and write the stuff down that rob said and they can just open it up and then tap onto the time code and then listen to that part again so I've is a listener. I appreciate that versus. I just want to skip. So I'm not necessarily a skipper refer so I get. I get the use case for that kind of stuff and again it does depend on the type of show. I mean history shows comedy podcast. I don't see where time codes really gonNA make much where they're gonna be overly relevant But other content. Especially you know musical podcast. We have different songs being able to jump to that song that specific song in that episode. You know that makes a Lotta Sense. Absolutely all right now. We're moving into our. Where have you been his segment all right? So here's an email Elsie and rob. I know you like to report on wherein podcasts are being mentioned. You've called the section. Where have you been seen my prior email included below? Well I'm happy to share that. My podcast sleep. Whispers was recently mentioned in vice article titled Science Support. Your habit of falling asleep too stupid podcasts. Which awesome okay. So so he says in parentheses there my podcast is linked in the statement a whole host of our shows and then so he shared the link to the article. And I'll go ahead and add that in the Lincoln the show notes mind you the URL does not say the title so that you are a lot nicer which as which says podcasts are good for sleep that's what the URL says which is a much nicer thing than the stupid podcast part. So yeah and then he continues. Yup I have a stupid podcast in quote that people are falling asleep. Do and I'm tickled pink with joy at this wonderful accolade. My podcast was also mentioned in a Bosnian article about podcasts. Not sure what it said but I'm happy to have a global presence awesome. Keep up your wonderful guest all right Harrison this is from Harris host of the stupid podcast asleep. Whispers congrats Harris. What's that old phrase? You can call me anything you want. Just get the URL to my site correct right. Don't call me late today. It's one of the two right but yes Thanks for the update and congrats on your totally. Not Stupid podcast. Sleep whispers getting the nod from vice dot com and some place in Bosnia. He had a lot of other links that he shared with me so he does get a lot of coverage for his show. And congratulations for T- TO YOU. Harry's that's and so from from From that we're moving into our second from of the episode and this is World War One digger history podcast Pau. You have probably three major events in history. What if you were part of the most pivotal event of the last two hundred years? This podcast I bring to you. The real war experienced by real soldiers in their woods World War One digger history. Podcast thank you in history and then we and then we get a history podcast. Promos almost like planned so rob Greenlee and Todd Cochran. On last week's new media talked and this is probably be two weeks ago by the time you hear this talked about a coalition to expand our assess not taking away from it but adding more tags. Lipson already supports this as you can add custom tags right now at both the channel and the item level. That's a show in the episode level in non are suspect the key on this however is not Lipson or blueberry supporting new tags again. That's real easy on our side. It is about apple podcast and spotify overcast and Google podcasts. And others of the roundtable of eight that are the above one percent adoption. Also supporting the tax I could see overcast podcasts. And podcast attic being the first of the top eight to add support. That would leave apple spotify Google as the key ones to make or break this. If you want to learn more please listen to episode two sixty seven of the new media show around the twenty five minutes and twenty five second mark you can also follow up with rob G at Lipson. Dot Com Rob R. O. B. G. At LIPSON DOT com. Greenlee is taking names for those that want to get involved. That sounds scary taking names. He's taken if you want to be involved with the coalition but it's something that needs to be done but again until tell we get those big three of the you know up the roundtable of eight on board. We can support it. It just won't matter much in really need all eight on board with it then onto what's going on here rob so I had bigger name and podcast at podcasting. Ask Me if something was up with their feet. Because in their category and apple podcasts podcasts they were ranking the lowest. They've ever ranked and a quick look at their feet and showed no issues. I then went and looked at their episode numbers from August through the end of November and there was a slight uptick. Coz actually about five to ten percent uptick for new episodes in November versus August episodes for the first four days. So nothing wrong. I could see technically in shows actually grown a little bit then. I went to the website. Nowhere on their site at all. Could you find a button to subscribe on Apple? Podcast not on the main site. Not Anywhere on their podcast. Specific page nowhere. I reminded them that Apple. Podcast rankings are based on the number of new subscribers in the past week and this show was doing nothing from their website to help those numbers they did not even have the header code in their site that if you visit on an IOS device it asks you to subscribe. I'm sure all of you listening. Have that code in your site right. You're not sure what I'm talking about. On an iphone or an ipad go to porter waltch DOT COM. Portant R. W. A. L. C. H. dot com Puerto Welsh dot com. When you get there on the top of the page you'll get an option to view the podcast in Apple podcasts and subscribe. Everyone should have this on their podcast. Page If you're page is the Lipson page and you entered your apple podcasts. Itunes link under settings. You're all set if you've got that. Appalachian there you're all set. Nothing need to do if you have a third party site. You don't host. Lipson go to bit dot Li bit dot com slash header code. Just like it sounds header code bit dot Li Slash Header Code. It's been a while since we mentioned that and Thanks to Prescott from the busy creative for creating that to`real there you go. That's your homework for. Today's show is to make sure your website is asking people to view your show at Apple. Podcasts subscribed when they visit on an eye on Iowa's device or an IPAD. I guess I go saying iphone or an ipad. Now it just. It's surprising I went to a bunch of different sites like none of them had no and these were big name podcasts. I'm guessing quite a few people listening right now going. Oh I didn't know about that or oh yeah I probably should put that in who I dated my sight. And maybe it's not working so definitely check your site now if you already subscribed it might not show so check on somebody else's phone if you're not sure about your site but again if you go to Puerto Walsh Dot COM. You'll see how it looks and how it should look when you visit on an iphone IPAD. It has been a while since shared that in there and I'm interested to see what will happen and it seems very basic to how that on the website but you know just to see what's going on in terms of ranking or in you know people when people are subscribing to apple podcasts using that Lincoln going directly into their to see in terms of ranking because for APP of course it's very unique for apple. It doesn't matter if your show is growing right. Your show is just generally growing. That's not going to be specific to apple. It needs to be growing in apple. Podcast apple fog in new people cooking. Subscribe People Not Malaysian. Click farms real. People do not do not ever hire anyone that says they're going to move you up in the rankings and apple podcast Those are all scams and they will get you. Booted shows get booted from apple podcasts. All the time for violating in scamming and hiring these third party services in. And they'll tell you though it's fine. Yeah the dark dark net diaries. He had a recent episode where he talked with a bunch of them interesting article but yes something. We've warned about many times on the show not to do it. Ethically or ethically okay. But now you got some tips on creating of planning for the end of the year for twenty nine thousand nine hundred so you can take on twenty twenty with Eyes Wide Open. Take soccer show. Look at where you're distributing to if you host on Lipson make sure you have set up the following destinations in alphabetical order. Deesor iheartradio Pandora. Email me Robert. Lipson DOT COM for Info on that one radio DOT COM radio public spotify youtube where we convert the audio video and audio uploaded to Youtube Channel. Plus also make sure you've set up facebook linked in and twitter and facebook. We also convert the audio video if you have not submitted your main. Rss Feed to stitcher in tune in. Make sure you do that. That's the same. Rss Feed that you submitted to Apple. You WanNa make sure Smith that to stitcher in tune in because they don't automatically get it And then of course. I'm assuming everybody's an alibi gas because if you're an apple podcast and you get up to one hundred twenty other places as well. Being everywhere is one of the biggest steps to growing. Your show is a lot better to be able to say. Listen to my show everywhere. You listen to audio then listen to my show at just. Xyz aggregate or APP DEJA OF SECOND PARTY. Homework is just make. Sure your show submitted everywhere. I'm surprised by the number of people that haven't submitted to all the different destinations that we have available at. Lipson out your account. That's it that's it just takes a few minutes just ten minutes you'd be done with submitting all those places and you don't have to do it again. How there's the bonus that's Promo so yes? I do have a promo. It is called Gotham raggedy. Hey I'm Joe Rubinstein inviting you to join me. On a brand new venture the gotham variety podcast presenting standalone audio dramas every first and fifteenth. We're in our first season now. And there's a civil war manhunt. A Kafka sampler Brazilian murder thriller and much more with original music cutting edge sound design and some of the very best actors in New York. So please check out our website. Gotham VARIETY DOT com. Follow us on twitter at Gotham variety is the handle. We'd love for you to be a part of this brand new series. Thank you thank you now when we have a third promo that that means right. That means dads that does mean stats all right. Rob Get away. So let us get into the median and mean numbers to how your show measures up and this is the median and mean numbers are based on episodes released in the month of October with downloads measured until the end of November on average about forty five days old. The median number for October was a hundred and twenty six down a little bit from September. One hundred twenty eight the adjusted mean average where? I throw the top half percent in anything with three downloads. The justed mean was fifteen hundred. Six down just a little bit from September Fifteenth Thirty six seven percent of all downloads for episodes in October. Were in the five K. Range or greater for download that is the magical number some advertisers look for downloads for campaigns. This was identical to September's number. And then here's some numbers to measure your show against and put things in perspective if your episodes are getting over one hundred twenty six downloads. After thirty days you are better than half two shows if you're getting more than eleven hundred you'd better than eighty percent more than thirty two hundred better than ninety more than seventy nine hundred ninety five percent more than twenty thousand better than ninety eight percent of shows and more than thirty seven thousand. You're better than ninety. Nine percent of the shows and those numbers for October were pretty much identical to September or just a tad bit lower and a couple of places but overall pretty close. Nothing really shocking. There we'll have a little bit of numbers may be skewed a little bit for November with the transition with spotify and then again with next episode. I won't be doing user. Agent numbers because November's numbers are just completely wonky from the transition over to spotify. But I might look back at the whole year and see how the whole year looked for the next episode on newsagent numbers. Now where have we been? And where have you a couple of things here so where I have been I? I was featured on episode three of Season Four for the podcast movement session so in the last episode. I talked about that I was in the Promo for this but now this has been released so my episode came out and it's really all about the amazing power of podcasting. That was really cool. You guys need to subscribe to that show and even if you only if you want to listen to the back seasons of that. It's a really solid show. They've done a lot of different things. It's also a really really great way of using a podcast to promote a conference and the different tactics and strategies that they've used through the year so the podcast movement team. His has done all kinds of really fun things on one feed. So it's really neat to be able to hear all the way back to when they started doing the podcasters when it started to come out but anyway this season is really awesome. And please go ahead. Endless and link in the show notes you were also mentioned in the inside podcasting newsletter this week. Do you want to go over this? And maybe even borrow my soapbox. Oh my God that's right. Oh my gosh look at me. I'm featured so I I kind of ranted a little bit about this is what it says. In inside podcasting it says quote Elsie. Escobar posted a thought provoking ranting about intrusive and irrevelant advertising in twitter. Today begins with quote. I am really enjoying catch and kill a lot. The subject the storytelling and Ronan Farrow. The sound design. It's awesome lots of hearts for me. The top five twenty nineteen and that is for sure. I do believe that. Unfortunately what socks are the ads? Taking the highest bidders of closing deals with them should also include brands and partners that enhanced. The story unquote. So yes I went off a little bit. That's how I started it and it really was just because the podcast is really well done. I mean it is especially if you like like this kind of conversation. We've been following. I mean I've been following this whole Harvey Weinstein thing for so long and I'm really intrigued. By the entire process of how he not only created wrote the book catch and kill but also how he found you know how he discovered the story in all the inner workings of newspaper companies. So like all of this stuff is so riveting and another thing that I love is that there's so much tate that Ronin got as things were happening. Because that's what reporters do like they record their stuff so that they can refer back and they have you know things so it's really neat to hear all of that first source material. It's crafted really. I mean all of it is awesome but my God. The ads are awful. They're not done by Ronin they have. I think they're executive producer or another producer. Come in and read them. She's fine like there's nothing wrong with that but it just totally takes you out of the story. It's really weird and very like oh a no. I'm annoyed yeah. I just think that especially for a podcast thought feels to me. They have such a big budget or a bigger budget. I don't think that they're only making. I have a feeling that they had existing budget before they even started making the show. So it's not like they're only making money from advertisers. If that's the case and you have a team of how many I don't know fifteen to twenty people. I think that they can invest a little bit of extra time on creating some really great ads. Right don't think I just double click on my my Air Air POD PRO and jumps ahead thirty seconds. Don't click again that you're doing that. I got that but but even between though it's like I know there are some really. I taste test a lot and I've heard some really bad ones lately. I've heard them come in the middle of sentences middle of words volume levels twenty DB greater or less than the show. But in this case you just saying that they're just not appropriate for the show and that's another thing you have to. You have to get that you have to get that right and I mean given the story like I just thought that there was so much more that could have been done with the subject matter. And how solid the re the reputations of the people that were creating this show were that. I just thought like you could use a little bit of that clout to in some way. Maybe get another sponsor like somebody that we haven't heard of like and really liked that works with it and I don't know I just found that like I have nothing. I have nothing against ads or sponsorship for whatever it is that you're doing in a few find the right partner. I think it would be. It would have made this show even better and unfortunately it's not. This is situation but probably not a good idea if you're talking about Harvey Weinstein and trying to force an eighteen year old impressionable woman into bed. Then to switch into a casper right. I actually don't know if that's the case but yeah that would probably know in all honesty and then maybe this is something. I don't know who the sponsors are like. I can't I can't tell you. I do think that I believe the IPAD I heard was audible. Which was very normal. And I think that's fine but I also feel that it was like a very bland audible. Add like it was more about just like Oh there's audible and you can listen to audio books like you could have done so much more for audible like that's that's a pretty decent sponsor and with catch and kill the demon just like the book itself. Go get it. Ronin going be given some of his top five books that he's down really amazing. I would have been like okay. I'll go get that book anyway. That was my read. Have you been anywhere on that note? No I was actually took a week of vacation with the family. We went to our basketball. See so yeah so. Our show is a little shorter today. Do really well with Thanksgiving Week. It really things were a little bit slower overall and so maybe our next couple episodes might be a little shorter with not as much news. We're coming up on an hour so it's not as short as I thought it would be. Good what we are going. You're just setting yourself up for next year. It's going to start right away in folks. Do make sure everything's looking good. Make sure your artwork looks good because getting featured and being in the rankings and doing all the things we talked about earlier getting more people to subscribe isn't worth a hell of beans if you're at work is not appropriate is doesn't look good isn't isn't clean. You mentioned pantsuit politics earlier. That is actually one. That apple has features an example of good artwork. Go go look at things at Apple Features. Make sure looks good. Clean up your art work New Year's resolution you got the holidays coming up Christmas. Just spend a little time cleaning orca making it look at it really will pay dividends long-term. So where are we going? We got the New Year coming up. We had nothing this month but I think I event will be digital Hollywood event. Nc Azi yes in Las Vegas Rob Greenlee be talking on a panel there on broadcasting then Pike Movement evolutions La February fourteenth to sixteenth and then we have national religious. Broadcasters proclaimed twenty twenty in Nashville on February twenty fifth that we and I think I still have one more pass last laughed. If you WANNA go and you want to pass a hit me up Robert Lipson. Dot Com pod Fest Orlando beating a march. That'll be our big one there for Indie podcasters. That'll be the real big. Joe For indies. I'll be one of the keynote so I look forward to seeing everyone there. A big group of us there at that show then enabled Las Vegas late April and then podcast movement Dallas Texas the first week of August so those are some of the big shows. Wassim smaller shows. We'll start mentioning as we get closer to them But those are some of the big ones to plan out Between now and August and please come out to these events And we'll be at say. Hello we really like to get around the country shake hands fist-bump Yada Yada as always if you are organizer Have an event in need someone to speak about podcasting. Please email me Lipson Robert Lipson dot com so email me Robert Lipson dot com. If you can help out on that front and we're working on the twenty twenty schedule right now. There we go. I think that's it for today. Well then y'all you guys can always send us any feedback so if you have any feedback for the show please email the feet lips dot com. That's actually how this show runs. It runs off of your questions. Your voices your interest and how you engage with the show. We really love it so please email again. The Feet Lipson Dot Com. You can also download our free APP so we have apps both for IOS and android. That are really just focusing on the show so it is really just our show. These are Lipson APPS and you guys contest amount. Maybe you want one for your show. Download it for free. Check it out and you can also interact with us within that APP itself so you can always reference back to things that we've already done or whatever inside of that APP but you can call us. Call us directly on the phone there. You can email us directly from the APP there. You can comment on. You know if you're listening to a show or something you can actually come at directly into that and that shows up on the podcast page. There's all of these lovely things that you can do inside the APP so go ahead and check that out if you do want to. Just call us directly on the phone to our voicemail line please call four one two five seven three nineteen thirty four four one two five seven three nine thousand nine hundred eighty four and you can actually find all of this so with one tap in the show notes you can just on that and immediately connect with us and get your voice to us and let us know how we're doing so we look forward to getting back on the Mike here in a couple of weeks and getting. Is it going to be our last episode? We have two more left right. Do we have two more one left. I can't remember now. I think we have one left for the for the for the year. That's it for the year. Holy Man. Wow okay well there you have it. Okay we'll talk with you guys in a couple of weeks by Gerald.

Robert LIPSON DOT COM R. O. B. Lipson DOT com apple Spotify Instagram twitter apple Elsie Escobar New York rob Lipson US facebook Google Kevin batchelder Neil host and producer Mike
166 We Are Reviewing For Good

The Feed The Official Libsyn Podcast

1:04:40 hr | 5 months ago

166 We Are Reviewing For Good

"The B. is episode. One sixty six of the feed the official Lipson podcast the podcast that takes beyond how to podcast into keeping you podcasting with casting tips and information for the everyday podcasters and taking you inside. Lipson. The largest podcast host and distribution network. Since two thousand and four welcome friend I'm Elsie Escobar coho Stanford of this podcast as well as the community manager at Lipson. Thank you so much for listening and now this is what we're covering on the show. I'm using a new piece of dark. Oh my gosh then. The hashtags reviews four good initiative that we are participating with with Punchy Sir the iphone s. e. podcasters Cova Nineteen episode takedown. Updates again some really really interesting at buyer data from the update on the podcast discovery survey and of course. Oh my gosh we have so much stat stat stats for geographic and user agent. Okay so it's a long one folks. There's a lot more than I did. Not Mention in that intro so strap on your seatbelts and if you know the drill feel free to tap that thirty second forward about four or five times for the rest of you. Here's the scoop on getting on the show you can send in eight thirty second. Promo to the feed at Lipson DOT com. It needs to be thirty seconds or less. Nbc clean as no profanity and again do your very very best to keep it to thirty seconds attached to your email and send it to the THEDEBT LIPSON DOT com. If you don't have a problem but you want your voice on the show. Ask US a question or add to the conversation that you hear on an episode. Send us your voice feedback you can record it and attached to the email right and send it to us or you can call us at four one. Two five seven three nine thousand nine thirty four and finally the other way that you can do it is going to speak. Pipe speak pipe dot com slash the feed. We also have a long running blog feature called Rock and Lipson podcast every single Monday. We highlight one. Lipson podcast and in order to be featured on the blog. You need to email the feed at Lipson DOT COM and ask. That's it I'll send you all the information. It is first. Come first serve so the sooner you get your Info to me. The sooner I'll get you in the queue and now let's jump into our main conversation with Rob Waltch. Vp of podcast relations at Lipson as well as my co host right after our first. Promo of this episode the Football History Dude. Do you wish you knew more about the one hundred seasons of the NFL. You're in luck because you found a football history podcast where each episode is a journey back in time to learn about the rich history of NFL from the founding of the League in an auto showroom. All the way to what it is today. America's favorite sport and behemoth of an industry. My name is Ernie Chebet. Football is my passion. And I want you to come along with me each week to explore the yesteryear the Gridiron hop on board model Laurean. And let's get this baby up to eighty eight miles per hour. Hello Rob Generic time of the day going Greg. Staying in Yeah I just saw somebody posted on on twitter there like it was. It's been ninety days since I've been to the grocery store and I was like it's been thirty five days gone along. We've been yeah. My kids are doing well in doing through this all but yeah starting to get wearing. No it's like there's a point where you're just like make it stop but hey you know what we're fine. It's all nice and it's good. What at least we. I'm sorry I hear. Some people are experiencing some snow and things like that in the world and but at least in my neck of the woods. It's been quite beautiful out there so but hey so before we get started here. I kind of want to share a little. Bit About My. I am so. I'm using my new little piece attack because I got a cloud lifter from the team. Over at that. Cloud lifter team over a pod fast and I hadn't been able to use it because I hadn't figured out exactly how to make it work because I know that you're supposed to just kind of stuck things together and I was like this should work and it took me a just a little bit of time for me to understand how that would work with an eight six. So if you're using age and power on yes exactly and I didn't know that I was like what how come. It's not working. He'll come as no working. So now I've I've I have one of my tracks all setup first and stuff and it works. It's been great. I mean it's it's so nice. Really Nice job. They really good equipment. Yeah so and I mean in case you guys want to know what cloud lifter is. It's kind of like a little pram. It's something that works. Really well with microphones that tend to not have very much gain like what is it. The SIM B. I always been big salmon. Be That's right so that one like sometimes when you just put it directly into a mixer you have to turn the gain up so high and sometimes even that doesn't get you the results that you want and so this actually really boosts that gain up that gives you a little bit more control and for me. It's not that I need it. I actually have an Ohio. Pr Thirty that. I'm using with it and does really well on. Its own but the thing that it's really helped me with is. I don't have one of those little. Spongy things on top of infront of it. I don't have a pop filter either and so it. It tends to be like one of those things. Where if I'm really right on top of the Mike it I can hear like me breathing out and the popping peas and the just extra like noises mouth noises and things like that so with the cloud lifted I can move away from the mic and that kind of solves a long list problems for me. It's really nice to some fifty eight and those who made six. Yeah Oh gosh and it works like a charm and also gives you more like more cord. That's something that I really I was like. Oh this is great. I can actually move really far away from the computer or from wherever it is that I'm doing and just kind of use this so I'm super stoked. Do you guys have a link in the show notes to what I'm using and so that you guys can check it out because it is. It's a nice little tool to have in your toolbox particularly if you're one of those people that doesn't necessarily like to be like right on top of your mic and you need a little bit of space between your mouth in the microphone. This is a great tool for you to have in case you need that also before we get started with the main like our main chunk of all of the information here. I just want to see that we have. We're doing a little bit of a of a campaign partnering with the POT T SRE team. They started at the beginning of April. They started this campaign called re Hashtag reviews for good and they reached out to us to see if we would help them out a little bit. And we Kinda like sat with this and we didn't have a chance to start off right off the bat but what the campaign is about. Let me read you a little. Bit Of what they talk about their. It says that this is what they put on their on their blog posts. And I'll have a link in the show notes here quote. Things are a bit hectic at this moment to say the least so we wanted to come up with a fun way to support our community and our podcasters in the face of covert nineteen and recent quarantine efforts across the nation. Many seniors are being even further isolated at this vulnerable time. That's why we chose to support meals on wheels. America Kobe. Nineteen Response Fund an excellent charity. That delivers not only nutritional meals but social interaction. A hot meal and a friendly delivery needed more than ever and quote. So how are they doing this? Essentially you go over to the podcast. Pod chaser website which is available to you in whatever. Os you're using Anybody can get an account anybody can go there and leave reviews An effort every review. That you are leaving if you are a Lipson podcast or whatever review or comment you leave for in the reviews. Inside of a inside pod teaser. We are matching twenty five cents per review slash comment up to fifteen hundred dollars through the end of April through so April thirtieth and so this is a wonderful opportunity for you to go review your favorite shows and also not feel so sleazy asking for us for your cell and telling them that you are in fact helping helping people by asking for reviews this time so it seems like the Tennessee. Really Nice and you've got a blog post up that all of this in more detail. Yes of course and so. I will put it again a link in the show notes for that guys and please use that. Hashtag reviews for good and share away. So you don't have that much time. It's isn't it crazy rob time. I don't even know what time it is wholly cads. We didn't. It's going to be the end of April before you know it. Well this last few couple months of feels so long ago that we were at podcast. Wait it's like when I look at those pictures and I'm like that seems like a lifetime ago. We were. Did you video online with the girl that goes back for months to talk to herself? Four months ago in January a video. Where she she goes back to. January to talk to herself. And she's like okay because I can't tell you exactly what's going on a butterfly thing and she's like but you want to get out of the stock market maybe invest in Zoom. Her herself in January goes well. She goes She was what about those Australian wildfires in in the future her goes. Oh Yeah Yeah. She was in old pass goes well. That's going to be the defining thing in two thousand twenty. No not even close so how things have changed. Formats is nuts. So there's a new iphone. Iphone has e was announced. That's like so I mean I guess you say that it was everybody knew but this is a really weird time to be releasing an iphone at least originally expected to be. Yeah well yeah. I'm originally you know the rumors before everything happened was going to be in March and the IPAD still came out but the iphone se got kept getting pushed and it got pushed to this past week and on the Seventeenth. You could order it and actually ordered one for my wife. She had the original iphone Esi which she loved to death literally And she actually hit this. Which over to my son's old iphones. You've been on iphone six. Oh the last few months while I told her patiently. Please wait please wait. And she kept bugging me this thing so slow slow slow and I'm like okay. This new one coming and the IPHONE. Se is really se. I think it stands for same except and it's the same as the iphone eight except it has the eighth thirteen processor versus the a eleven so two generations jump in processor speed You know it's this but it's that's really the biggest difference. There's a two hundred fifty six Gig version and then some other minor differences in there but the biggest difference clearly is it went from eleven to eight thirteen processor in my wife's case going way back from an iphone six so she don't jump many processors going to be so much faster for her but the best part about all this is it starts at three ninety nine. I think is is the the price? So it's the cheapest iphone out there. Yeah so three ninety nine starting off with a sixty four GIG and then goes up a little bit for the twenty eight to two fifty by lowering. The price of entry for the IPHONE is always a good thing because as we know iphone users to android users it's a four to one plus five to one ratio a consumption so any time. There's a lower cost device that means there's more people potentially coming into the Appalachian go system which means there's more potential listeners to podcast. So that's why we mentioned this at all. Even in my that's cool. They are very nice. Still is it. Does it have face. Id or does it have your finger. It's still is if the iphone eight. It really is. It's the same thumbprint. No face Except it doesn't have three D. touch anymore. you've got rid of that but it really is as I said. Sap same except right. It's the same as the iphone eight except has a thirteen processor. Well I am. I'm only asking that because I personally don't like this I D. It's so annoying and it fails a lot at least for me anyway. Not because what my IPAD? I use it on my bed because I'm usually like not in a position for the IPAD to even see my face you know. Here's here's the thing. You'RE GONNA be walking around with masks on for the next year in public right and the iphone eight thumb. Id now you might have to wear gloves to But if you're not wearing gloves all the time be are wearing masks which you know in New York you have to now efface. Id doesn't work with a mask on unless you train your face with the mascot. Although I heard heard some people have done that but having the thumbprint is there is an advantage to that. I kinda I kinda like it because usually it's like I would open the phone while it was just down like I don't like the point of having to lift things up. It's kind of annoying. My my girl will come in. When they're using my i-ipad they'll come in and they're like they'll shove that Ip. I'm like what is happening here. They'll just put a strain on my face so so it opens like Oh my God. The other advantage with the finger is you can do five different fingers so it can be more people yup and face ideas one. That'll buy my Wi- my phone any of our devices that have don't have the fingerprint. Id We have multiple people that are registered to that. I do that. Let the girls ipads to. It's my it's my finger in not there all right. Well then let us know guys. If you guys get an iphone se or fit like resonates with what you guys are doing now. We are going to go into the conversation of. Oh my goodness your episodes are being taken down because of cove nineteen update. I guess now that the segment right. I mean there was a facebook post that came out right after we recorded last episode before it actually launched saying that spotify is not taking episodes around. Kovic Nineteen Not True and on episode one sixty five weeks you gave examples of those so we hope that episodes timing helped clear the air and yes since then we've seen others taken down for that reason as well that even included an episode. I got taken down by spotify for Ted nugent. Wife's PODCAST Yeah and and here's another one for another podcast and it was taken down in. The episode title was the water cure to curb. Covert nineteen deaths. Yeah That one got taken out again if you are talking about anything that goes against. Cdc recommendations goes against science. It can get your episode or podcast. The boot just practice common sense when picking title for an episode and now is not the time to release episodes with nonscientific recommendations for dealing with covered in nineteen telling people to put magnets in their socks take colloidal silver or to turn their bed to face a certain direction to fight off covered nineteen yet though should and likely will get the episode the boot and sadly the only thing spreading faster than coveted nineteen is fake news about Covet nineteen no telling people to stay indoors. Wash their hands wear masks when they're out in public. That's okay and actually recommended for you to be telling people to do that. You know. It's okay to have general. Psa in your podcast like we just did general's general PSA correct and some PSA. We go to a promo so this is number. Two of the show is called. Welcome to podcasting tips from the front porch. This is your host troy and I'm literally setting in my front porch swing recording this short form. Podcast that is just three to five minutes of a podcast tip. If you WANNA learn more simply go over to podcasting tips from the Front Porch Dot Com. Thanks for listening. Thank you thank you now Taking with the covert nineteen and I did. A covert add reductions survey that they sent out for ad buyers and content networks publishers. So folks like Lipson and big networks. Podcast what they asked was and this was collected data collected from April first April eighth so it's rather recent and it was about what buyers have done or are planning on doing with respect to coveted nineteen and what content networks publishers are seeing and well it was pretty much as expected some key items from the survey Those that are buying ads admires sixty. Nine percent said they are making adspend adjustments. I E lowering the amount of ad spend and pushing out advice. Thirty percent said they have not determined what they are going to do and just one percent said. They have no plans to make any changes to ad campaigns on the seller side content networks publishers. Ninety eight percent anticipate. Us AD sales revenue to decrease versus the original twenty twenty plans Do covered nineteen of the buyers. That said they are adjusting. Spend for March to June. They expect to lower ad buys by thirty three percent on average for digital media and thirty nine percent on average for traditional media per digital audio. They EXPECT TO REDUCE AD spending thirty five percent looking out for Q. Three twenty five percent of the buyers already are planning on changing their adspend. Down and twenty two percent are planning to change it for you for the rest. Were to be determined for those planning to make changes in q three and q four. They're looking at lowering. It's been twenty five percent and twelve percent Respectively the buyers were asked if they thought Cova nineteen. We'll hit the economy harder than the crisis of two thousand eighteen. Two thousand two thousand nine and forty four percent said substantially more negative impact thirty percent said somewhat more negative impact so that seventy four percent of ad buyers thinking. This'll be worse than two thousand eight two thousand nine. That's not good. That's crazy seven percent I know and those are the ad buyers who those are the people that make financial decisions right so short term and slightly longer. Term Prospects. Red Cells are all looking down right now with the potential for it to be much worse later on the two thousand eight nine downturn in AD sales took until two thousand ten eleven to really start coming back in the podcast based just for perspective. Because I know a lot of people weren't even around in the pocket guessing space then so don't have any way to guide or measure that we were and I can tell you when it came back and it was a couple of years later if you want to follow the advertising space overall there is at ages ad Lib podcast and add weeks yet. That's probably an ad both check out and both by the way are hosted on Lipson but those are two really good Podcast to cover the space and we'll be talking about this for a lot of communist future right but you know one thing that is different between like at least one thousand nine hundred nineteen two thousand eight and twenty nine eleven and all that stuff is that now we have. We have like all kinds of other businesses. That weren't weren't around that time really and ramping up. Such as you know the INSTA- cart of the world the thrive markets of the world. You know all of those companies that are online delivery systems and things like that that are are currently doing quite well. Here's the problem. A lot of them have canceled ads because they're too busy. So yes who situations here. You have some. That are canceling. Because the nobody's interested in their product travel interests. Who Case Right now? No one's interested in buying tickets for sporting event. So anything related to travel or sports that there's no end. There's there's just nothing they can sell on the other side frozen meat delivery wine delivery right there. That stuff is so busy. They they need to pull back on advertising. Just a slow stuff down so they can handle what they can. You know do orders already getting so? That's a double whammy. So yeah the ones that you're talking about weren't but they're also busy right now. They don't need to advertise as much and they are pushing out ads that that's Yeah. I. I didn't really think about that too. Just because there's just so much demand they don't really need to have all of that advertising because it sells out right so there is that balance between visits to different things but the advertisers came back last time the fastest worthy. Dr Stuff so the Dr Staff did come back the fastest and it was more the brand advertising that took the longest to come back last time. Okay yeah so and just to clarify guys. Dr's is direct response and so what that means is just like the coupon coupon code thing right like us this to the thing get stuff you know that kind of stuff but yeah. It's going to be very interesting to see to see how that all pans out. Can I be one more Kobe? Nineteen ran yes. Of course you can. I cannot believe people are protesting the fact that some governors are saying. You need to stay in place. I know I mean these are the same people that would go out and swim in the water. When the government says get out of the water because shark-infested don't them? Yes that's it. We're going to pour blood over ourselves and we're going to go out swimming. We'll show you okay. Commonsense folks please commonsense. Yeah well if you don't need to be out right now it's GonNa be a while before there's a nomination for this and treatment so for now. Just be safe contents. On that note we will be moving onto our first on my gosh. This is our first email the episode. What okay here we go. Hi Rob Quick Question. Our show is only displaying back to episode one. Seventeen on Google podcast. How can we get Google podcast to display all our shows in their APPs? Slash Directory regards. Nr For this show in question all good with RSS feed. That is in Google so I looked at C. Which one was in there? And I'm seeing three hundred and forty six episodes on that feed but only two hundred twenty nine or showing up in Google podcast. I then checked my show today and it has four ninety three episodes in the feed and three hundred and thirty episodes in Google podcasts. So then I went and looked at macos. Ken which has twenty four hundred nine episodes in the feed. Yes two thousand four hundred nine episodes in the seed going and and They they go back to March. Two thousand ten and Google podcasts It only goes back to September two thousand sixteen. So it's around nine hundred fifty episode showing. I sent email Google asking if there is a limit for Google podcasts. On how many episodes are being index or some sort of algorithm and these are all being limited in what's being shown but different numbers Once we ever a reply in that will let you know But it does not seem to be indexing your feet or my full feet or or or Mac os cancel feet. So I'm not sure why the limit is but it's not the same numbers not like where we say apple podcasts. It's you know it's still show you in the directory. Three hundred up to three hundred one episodes you know ninety three It's not like that with us. It seems to be all over the place from in you know in this case two hundred nineteen in one case Two hundred twenty nine and one case up to nine hundred fifty and and the other. Hopefully we'll answer. Can I make a guess can guess? Guess maybe it's just because it takes time for indexing all that stuff in like maybe the the amount of things that are having to be processed. Maybe it's just a little slow down so you never know if you go back. Maybe in a couple of weeks if that would've changed. Yeah I know but given a Mac Os cannon today and I have been in there for for a long time and so is the other show. That was in question. So these aren't shows that were recently added so they've all been in there. It might do with the size of the feed. It could be a certain number of kilobytes indexed and you know like fi burner does and they cut it off a certain size so it only goes back a certain amount And and maybe their feed has a lot more information in their in their description than my feet does versus os can which is very minimal and the description so that might be it. So that would be my guess. It has something to do with the size of visas. As far as kilobytes. We will wait. We will be just chewing her nails for cancer. All right another email hi Robyn. Lci occasionally do an episode with a music related interview when dealing with classical music which has a wide dynamic range too much. Leveling out of the volume would destroy the expressive. -Ness of the music. I'm afraid of blasting people eardrums with my voice when I start talking after they have crank the volume up to be able to hear the quiet parts of dynamic music. One time I simply whispered after the music was done. You probably want to turn the volume down now. But I don't WanNa do that. Every time to compromise I have come up with is to amplify the music so that they're rare. Peaks are a couple of decibels above normal podcast volume because that seems less risky to people's ears than having them crank up all the way up and then melting their face with certain sudden booming voice. That doesn't totally solve the problem. Though because it quiet parts are still pretty quiet even then my understanding is that classical radio stations. Don't do a lot of compression on the music either. What do you suggest as the best solution here fix Thomas? Thomas thanks for sending and I would ask this. What is it they come to your show for is it. I the interview or is it. I The music if it is I about the interview and the music is a nice little adder but not the primary reason for listening then you optimize around the spoken word which means running your music and spoken audio through a program like Phonic leveler getting it. All in their compressed if the primary reason for this they list you know coming to your show is for the classical music and the interview is just a small segment in your show that you have area so often then optimize music and work in better transitions out of music and into the spoken word. But you can't have both pick the one that is more important for your listeners. And optimize for it. I need nothing more say on. Here's another one. Greetings Robin Elsie Goshi. Podcast YEA I work. On the skeptic zone read recently had our six hundred episode and since last November a skype update permanently broke skype on all my Max. I tried to regress back then. The call recorder wouldn't work. I'm running a twenty fifteen macbook pro running ten fifteen ten point four with skype eight point. Five eight skype launches and the menu titles appear in the top left as usual but it never opens any further. I have restarted in reinstalled skype. A of times same thing. Have you heard of this issue? As the SKYPE MAC forms seem to have nothing about it than I have been able to find anyway. Apologies for bothering you but this for some Mac users skype isn't an option regards and thank you for a great regular show that shames the scammers may not from the skeptic zone. Thank you for saying that I did not have this issue with my macbook. Pro Twenty fifteen so I have the same MAC book pro. You have And that was before when it was before it was running catalina so this was prior to having ten point one five on it and I actually just did a swap out of the battery because it has well swollen battery on that That's why I got the new computer so Recently my son did a swap out for my fix it and it's now in one. After I did that I wipe the computer clean for him. And it's now running Catalina. Ten Dot one five dot four. You're running and we're going to take a look to see if we can get skype to run. I with call recording. Get a chance to do that last night. But if anyone else has had this issue and more importantly figured out fix for the issue let us know otherwise. I'll let you know one. We do some testing and what we find out but again if someone else out there Has the macbook Pro Twenty fifteen and had issue or any MAC book pro running Catalina and has had an issue with skype not working. I hadn't heard of that from anyone else so it could be a conflict with one of the other pieces off where you have installed another email. Hi Robyn Elsie. I run the Christian Meditation. Podcast and I just heard on Youtube. What seemed like a great studio to studio clear option? It was on the booth junkie on Youtube. The service is called clean feed. I don't have anything to do with them and haven't used them but it seems amazing. It seems like it is designed for voiceovers but is actually better suited to podcasts. I know squad cast has been strong in this area but this one seems strong. Also regards jared. Thanks for the heads up. I did look at their site. requires chrome to use and right now only chrome however there. Faq said support for fire. Foxes coming soon the service is free to use and they say can handle up to three different people. I guess one to want to different people as the normal but they said you can have a third and in see if you can have a fourth or fifth but they did say yes on third They have a pro version that the FAQ says adds more features and looked at a little bit more on that and what that includes is where records multi-track which I would say is Kinda SORTA requirement for good post production editing. They say for pro. You can use extra microphones. I'm not sure if that means you are restricted to using the built in Mike only by default and with pro record at a higher bit rate so it sounds like pros the way to go if you're gonNA use US until well. I tell you the price and it's thirty four dollars a month for business. Use and twenty two dollars a month for individual charity or education use if anyone has used the free version worth pro version. Let us know your thoughts of the sound. Quality are and we'll have a link to clean feed dot net which is pretty easy to go to anyway. Just clean feed dot net. And it's exactly how it's sounds on the spelling But wobbling GONNA show notes for episode one sixty six coup. I know that this is a solution that comes up a lot and she podcast and the I I know at least that group. There's quite a few people that have been using it. I've never used it before and but I do know that there's some people who kind of have totally gone all the way with clean feed so yeah. We would love to hear your experiences with what works. What doesn't and you know if it's worth the price for you because you never. I mean if something works and it's working for you you're you're cool with paying for it. Yes Okay Hi rob quick question for you if we want to restrict the podcast in only have it appear on apple podcast and no other platforms. Is that something? That is doable. Thinks advanced regards in our. I've gotten this question a few times recently. I don't know why So I figure time to answer this No that is not possible once. Your show is approved by apple and made available in their directory. It is then avail- available to be pulled into a one hundred. Twenty plus other aggregate or APPs directories including overcast box. Podcast addict podcast player. Fm Luminary and again. It's over one hundred. Twenty one hundred twenty was when someone counted a couple years ago. I'm sure that numbers over two hundred and fifty. When you count all the different languages absent of popped up specifically for certain countries. So yeah when you submit apple podcast when you agreed. Apple'S TERMS OF SERVICE. You are agreeing to allow your show to be in the Apple Public Directory so in short per your question. No when you submit apple podcast you a really submitting to at least one hundred twenty plus other aggregate or absent directors and now moving on a little bit to our to our little segment called. Where have you been as in you guys? You'd people that are listening to this show and this is an e mail that we got. Hey Robin. Lc It's always nice for a podcast here that there are. Podcast is making a difference. See Paragraph seven below. Oh my gosh beyond this glowing endorsement so I guess they shared like glowing endorsement from the National Ms Society because he partnered with his podcast and each week. He moderates a Webinar. That's attracting a couple of thousand viewers. It's life so moving onto what he continues on here and then many more check the video replay during the Webinar. I interview an MS expert about different aspects of how covered nineteen might impact people living with multiple sclerosis. And then I continue the conversation with the same expert on my podcast. It's a remarkable opportunity to play a very small role in quieting the anxiety that so many people are dealing with today. File this under one more way. Podcasting has changed my life and to repeat what I've shared with you before. None of this could have happened without having the benefit of the things that I continue to learn on the feed and the consistent. Excellence that Lipson delivers to me. And thousands of other podcasters all not-so-sweet. Please stay safe and this is from John John. Thanks for the information there and and thanks for doing what you're doing and you know it's great to see you podcast. He gets into a partnership like this. So hurry call. Eight congrats okay. Hey Elsie the goats and rob L. V. I think that's the first time you're you're goats. GotTa shout out that got better billing than I did before you okay continuing on with his email. I listened to you talk about zoom on episode one sixty five side note. Why does Grammar Lee tell me that on episode is wrong that it should be inept? Did I miss that? In School L. O. L. I use zoom to record my interviews because Ed L. C. said. It's just easier for my guests. Not everyone has a skype Gus. Skype account and I don't believe you need a zoom account you click the link. I use Hindenburg to record my interviews. My eighth year. Twenty one hundred is plugged into my macbook. Air and into Hindenburg. While my guest audio is inputted to Hindenburg as a separate audio via the sound flour sunflower channel. When I'm done with the show I exported as a wave file and then send it off to automatic to start share and I hope Elsie that no one is holding feed. So you're freshest goats don't go hungry he keep up the good work thanks and this is from mark. Stir testy productivity expert and trainer from the Marchers Jesse podcast about that gate. And nobody's hoarding mark. The goats are well fed. We haven't seen that. There's been a lack of feed so that's good mark. Thank you so much and I won't take personal. That goats got spilling them cute though I mean all right now we're going to transition into the worst email of the week and this was the every now and then you get those ones that you read and go. Yup We have a winner for the week And I I sent this to you. This one is this is classic. You want to read it. I'll let you read it here. Okay here we go. Hey people always call me Joe Rogan. Nice speak like him and think like him with all the crazy things he comes out with. Would I be able to host my podcast with you if my podcast was called? Joe Rogan podcast. I don't want to breach any copyright claims but looking at it from a legal standpoint if I was to legally changed my name to Joe Rogan or if my name was Joe Rogan I created a podcasting called my podcast. Joe Rogan podcast. Would that be legal and not breach any copyright claims? His podcast is called the Joe. Rogan experience in there are lots of Joe. Rogan's out there. Also Joe Rogan. Podcast isn't copyrighted or trademarked. Which means I can legally call my podcast Rogan podcast. I just wanted to check this with you and clarify this as I'm cheeky. And try to get away with as much as I can. But I don't WanNA breach any copyright claims if you guys you know and you guys in new trouble on Quilt Name. Redacted Foia this person speaking Joe Rogan one is from the UK and to. I don't ever remember Joe using the word cheeky unless he was talking about wearing. Mma fighter got hit or just kicked and it was more of a he got kicked in the cheek but Point is this. I told this person this was a bad bad bad idea. And not to host with us and not to do it period Riding on their coattails and hard work of others is not cool regardless of its legal status. All right emma email here and this is a follow up conversation that we had in the last episode. Hi Elsie thanks so much for highlighting in discussing our podcast discovery survey over apple podcast hosts dot com slash discovery. We appreciate Rob's point of view about the listeners versus podcasters axe aspect. Bear in mind that they were asked if they had ever run a podcast before. That fifty nine percent won't necessarily all be season podcasting veterans but in the interest of curiosity we ran the numbers for the three hundred twenty participants. Who'd never run their own show before that still a decent sample size. I'd say. The results were practically identical APP. Directory search remained the most popular method of looking for new content. This was up a little from forty percent to forty two point six. Google search was one of the biggest movers in the entire survey from thirteen point. Six to seventeen point six show description and episode titles remain comfortably. The two biggest factors listeners are looking at before hitting play. The only change in the order was here was that the artwork dropped down a little bit too seventh-place eight point. Two percent won't listen to adverts in podcast which was up above the overall figure of six point two percent and on the question of the episode length. The bulk of listeners again. Don't really care. Twelve point. Two percent prefer shorter from eleven point. Two and thirty three point two percent feel put off by episodes of an hour or more up a smidge from thirty two percent. I understand what rob saying about consumption data showing that longer shows are statistically more however. I think we can all agree that this alone is in a reason to do along show. Episode length should be determined by content alone and two hours of good content isn't too long at all. We just wanted to reach out with this additional data as rob said he'd like to see it hope that that helps clear things up. Keep up the great work and hope you guys are both well regards issue more Matthew. Thank you for following up with an analysis and I'm glad to hear the numbers were pretty close between podcasters and podcast listeners. And I agree. A hundred percent that episode length should only ever be determined by the amount of content. You have and it should never be based on what someone says. They think they like in length of an episode again. What people might say they like is not what people actually do like as longer shows are more popular but making a show longer never makes it popular the example. I always use when I'm doing presentations on. This topic. Is Star Wars episode one. It was fifteen minutes of content that George. Lucas stretch out to two hours and sixteen minutes. Didn't work really. It was two hours and one minute too long But conversely game of thrones season eight was sixteen at the which was six episodes. Well I should really say was sixteen episodes that they tried to shove into six episodes. That didn't work either. So going to short can hurt just as much as long. I guess in Summary. The long the short of this is your episodes. Should be the exact lane of the content you have for that episode and not any longer or shorter and don't worry about what survey say just make it to what the length of your content s correction the rebel so the last episode. I said podcast. We're no longer available. Google play music on IOS. And I've had well according to Google for IPHONES and IPADS. Podcasts are not available in Google play music APP and never were there to start with so the no longer part was incorrect According to Google podcasts are still available for Android on the web but only in the US and Canada. Sorry for any confusion. I thought they had been on my Google play music APP because I had it on my phone and I guess it was just search results that in their stored but in any case Google play music. Podcasts are coming out of there eventually. Okay and who we have here each short email for Europe. Hey Ron I hope you in. The family are healthy. And happy question for you. I know we are approaching one million podcast on Apple. How many of those are actually active? Do you have any stats? Thank you and this is from Jackie. Jackie let's take a quick look at where we are with the total number of podcasts at Apple podcasts and according to my podcast view dot com we have just crossed the one million mark again we will by the time. Sas is live on the feet but here is the big but mo- shows are not close to being active or what you might call potential competition to your show what I consider to be. An active show is any show that has at least ten episodes in the RSS feed and has released at least one episode in the last ninety days based on that. Only about two hundred and seventy thousand PODCASTS AND APPLE. Podcasts are actually active. Dad is the real number to look at competition. Yes seventy three percent of shows out. There are not what we would call active but they sure do clog up the pipes when listeners are searching for podcasts. And I'm sure you'll hear more about the one million guests in Apple podcasts. In the next few weeks just remember. Seventy three percent are not active and established podcasts. That's data comes from my podcast reviews dot com go to my podcast reviews dot com to get the latest data there. Thank you Daniel for putting that all together and running that site. Yeah we love it by love to look Nice job they all move all the little charts so pretty all right so now we're getting close to are one of the special things that we have here at the feed our stat section. But we won't get started until the third. Promo of this episode. So let's hear from controller disconnected. Hello I'm a Theis. Carneiro host of the controller disconnected podcast. It's a little show. I make myself where I talk about. Whatever games I've been playing recently and other subjects games as well. Sometimes they even do reviews justice. Shake things up if you enjoy listening to my weird accent episodes released every week wherever podcasts are sold well actually podcasts are free but you know what I mean. All right reconnected. Now and Thank you sending. You know we're going to get into advance stats and I is country breakdowns for March for downloads. And now this does include spotify mixed in for this and all the stats We'll talk about from now on and let's start off with the United States For March was fifty nine point six percent versus sixty point. Five percent in February United Kingdom came in next at five point four. They were dow down a little bit from the five point. Seven in Canada five point three down a little bit from five point five Australia. Three point seven Sweden three point three Germany three percent Brazil point six percent Mexico. One point five France one point two and Japan one point one I. It's interesting Most to countries that went into lockdown that percentage is down. France went from point seven percent in February two one point two percent in March. Yeah so I guess that's where they get their news rounding out the top twenty Netherlands Spain Ireland Norway Denmark New Zealand South Korea India China and Russia. No last month. We didn't mention China and China. During their lockdown. Dropped all the way. Down to thirtieth. Oh yes they had a big drop big drop. Yeah so the the lockdown for them really got people not listening so just was interesting to see. Some countries dropped. Some countries in law lockdown went up But China was one of those ones. That dropped dropped a lot. Matter of fact percentage wise so anyway check your stats see how you measure up and these numbers for March countries that you're seeing downloads for again. The all these stats are being affected by code. Nineteen right now and I'm sure we'll see more effect for April can be even worse. We mentioned on the last episode. There was a user agent called Ruby. That popped up in the stats mid March looking at the numbers from right before it started and then at the end of March there was only one user agent that dropped close to the amount and that was spotify. Contacted spotify to confirm if it was them and they looked into it and said it was not them you then went and looked at some of the shows that had a higher percentage Ruby and what we found. According to our tech team was quote. This is almost for sure about of some sort and when the requests are coming from Amazon or other larger cloud providers they are being filtered in the IB STATS. However many of these are coming from a smaller cloud provider. Company was originally named Soft Layer. Bud after having been bought by IBM they are brand rounding the service under IBM cloud. Now there are about nine hundred and fifty. Ip Ranges for the shows that we looked at that the US and they are not currently blocked in the IB stats unquote either way if you see ruby showing up in your lives in stats for now. No they are ninety nine point nine nine percent likely from about and we will work on what we will do on filtering them out shortly after. Also talk with the folks and they are removed from these stats. Were about to give here for March and remove them from April stats when that comes around as well okay. Now looking user agents overall mobile downloads moved down a bunch of about one percent to eighty seven point seven percent of all downloads in March. Going direct to mobile devices eighty eight point six percent in February computer downloads. Who are up to twelve percent. Even those changes definitely had to do with Govan nineteen and people starting to stay at home expected to drop more next month for Mobile Home Voice. Attendance plus atop boxes were at the same roughly point two eight percent in March which is really just a smidge from the point two nine in February the IRS to android ratio for March was down to four point. Eight to one versus five point five to one in February. We'll be interesting to see how those changes are affected from April when everything gets little bit mixed up with all everyone staying home for the month mobile aggregated APPs not from spotify stitcher or from Apple. Moved DOWN A little in March. Two thirteen point one percent vol downloads versus thirteen. Point five two and the big dogs in while the big dog in aggregate or APPs is still apple with apple podcasts APP and itunes combining coming in at sixty four point seven percent of all downloads. Who March which is up a little bit from February sixty three point. Eight number. Two for March was spotify with nine point seven percent which is another large monthly drop for spotify number. Three was stitcher at two point. One six percent number four overcast. Two point one five percent number five was cashbox. At one point. Eight six percent number six was podcast addict at one point. Six six number seven was Google podcast. One point five. Nine percent and number eight was podcasts. At one point one. Two percent and percentage wise that is everyone over one percent. Now the ones that with names and under one percent are The podcast APP. Ios Only pod Bean Player FM podcast Republic Pandora downcast tune in Radio Antenna pod. Breaker player are assists. Radio pod Kicker Castro Himalayas eye-catcher radio public luminary and POD crunchy. Hey Castro was above both Himalayas and luminary which both had one hundred million dollars each way to go Castro and then there's many many more that come in less than point. Oh two percent and don't really want mentioned in a close runner up for the worst email the week was this one. I received on April fourteenth quote rob in the past month. We've seen our download dropped quite a bit and I'm curious with apple with the new apple updates if we're missing anything UNQUOTE Word SCAPE LEAKED THAT TRANSITIONS. Earth into the cove in nineteen stats. Maybe that had something to do with it. And just as mentioned on the last episode I've been looking at downloads from the past few weeks and I compared them to the averages from the week of January Twelfth Nineteenth Twenty six I will be using his baseline number for this and future mentions and what we found. This is the weeks of March twenty nine th the whole week. Sunday to Saturday was decrease around thirteen point four percent. But if you looked at just Tuesday. Wednesday Thursday traditionally are big days week We start decrease around seventeen point eight percent and then looking at Sunday and Saturday we saw a decrease of three point two versus the baseline weeks for the week of April fifth for the whole week. Saturday Sunday there was a decrease of fourteen point two percent but if you looked at just Tuesday Wednesday Thursday we saw decrease closer to eighteen point seven percent and looking at Sunday. Saturday was a decrease of around two point one versus the beginning versus the baseline weeks and then finally for the week of April Twelfth. Which were still in that week. So all I can give you the Tuesday Wednesday Thursday numbers Versus the baseline January. There was a drop of seventeen point two percent which is an improvement from the previous week's eighteen point seven so maybe we've hit peak production and consumption and have turned that corner. What is interesting is when I started looking at this. I went with January twelfth to be starting the beginning of the baseline apple just released some stats of their own and they use January thirteenth as their starting point for their baseline pretty much use the same logic get away from the holidays but get to a point before this really kicked in an apple is calling their reports their mobility trends and they looked all around the world at the number of requests for directions on the iphone for walking driving and transit and what they found is a huge reduction versus the baseline of January in the US. This past week it was about a seventy five percent reduction for transit directions and a forty five percent reduction in driving directions. But you can also look at major cities in Los Angeles deduction was seventy seven and fifty five respectively for transit and driving in Boston. The reduction was eighty three and sixty four percent. San Francisco area was eighty and sixty one. Percent And York City was eighty seven and sixty four percent reductions. That's a lot less people travelling looking. Yeah so looking at the biggest countries we see for podcast downloads. Married you mentioned in the US. The candidates are reduction of eighty two and fifty five for transit and driving. Do you case reduction of eighty five and sixty three. Australia's or reduction of seventy eight and forty. Seven percent. Germany's reduction of sixty one and forty six and Sweden which has not locked down or stayed in place still saw a reduction of forty one for transit but just five percent for driving globally in just in the US. That is a very large number of people now. Not Needing transit and drive action. That really means not driving or taking transit. We already knew. It was a big reduction and those reductions clearly are affecting the Dow numbers And we'll so for at least the next few months. Thanks apple for this tool which we will put a linked to in the show notes for episode sixty six. It'll be interesting to see how long it takes. For the requests to get back to that January thirteenth baseline the most positive out of all of these numbers is that wild transit driving are reduced around eighty and fifty percent respectively. We are just seeing an overall reduction in podcast downloads of around fourteen percent weekly. That means people are still hunting. Down the PODCAST. Listen to even know their weekly schedule and routines are all a whack. I take out of that positive. That podcast consumption is still sticky. I mean it's not going to be. It's not perfect. It's not staying the same going up really bad reports out there. A-cash shame on you but there's some really bad ones out there and I guess that I mentioned shame on you but it is going down and that's expected others. I talked to in his face or seeing it going down as well. But it's not going down that much and it's not going to as much as people are stopping driving and stopping trans so to me overall. A good thing to show the power podcasting but you should expect drop. Yeah if your numbers dropped in the last month it doesn't have to do with how your shows optimized apple night. Yeah that's not going to work the same. You know it's really interesting is that the same questions are coming up. I think with a lot of people at least in the she podcast groups. We still keep getting the whole. How do you promote your show? How do I get more people listening to my show? You know all of those things and one comment. I think coming up into here where we're how we been right because you had an article on the PODCAST Business Journal that I'll let you talk about here in a moment but one of the things that I've talking about is that you know you just you can't you can't make decisions based on right now. You you can't do that because people are still settling into what they're doing right. I mean even I'm a huge podcast listener and I'm still listening to podcast. But what I've noticed in my consumption is that I'm not listening to my regular podcasts. I've actually like this. I re discovered at least three separate new things. Not even rediscovered just discovered new podcast. That are now listening to that. I didn't even know existed before because I'm in a new place right. There's this gardening podcast so good. It's really sure and it's great for us because we're doing a gardening bet outside like that's not something I ever did before right so it's all new stuff in but I'm still listening. It just means that I may not be listening to your show anymore. At least not for the moment but anyway moving back to. Where have we been ROB I recycled some of my tax from the last episode and use that for a blog post on business journal Linked to that new show notes. I was also interview interviewed by at age. I mentioned that on the last episode in that articles. Now live and while the link to that in the show notes and then let's see Dave was also in podcast business journal on how to keep your sanity article leveling to that and then You and rob were Greenlee were also coated in article. What do the experts think? So we'll have links to all of those in the show notes moving onto. Where are we going? Well we we have something you WanNa talk about it for sure. And so this is going to beat this is obviously. This is our virtual. So we're virtually going to be having a Webinar and depending upon when you're listening to this so this is set to go live sometime around Tuesday. The twenty-first we are having a Webinar. If you listen to it right after I let this out. We have a Webinar on Wednesday. That would be Earth Day August. I mean sorry April. Twenty second at five. Pm Eastern Standard Time and it is all about web headliner so we have new integration with headliner. Which is you know that little tool that people use to make those those video files that have the moving little audio graphics and you can kind of listen to it. People love those little things you podcasters love to share these and so we are going to be having a little bit of a walk through and not necessarily just because the the Lipson side of things is the easiest thing I think I've ever done. Do you like create one. It's so fast but the cool part is that we're going to have the headliner team. Come in and walk you through a like in their interface so that you guys can get to know that right. Because you can't you don't create the headliners inside of Lipson you are redirected to their interface. And so this is going to be awesome. You guys get a chance to ask questions and all the stuff that said though if you do listen to this show like Thursday or Friday or whenever however late you listen to the show after the April twenty second you can still click the link in the show notes. Okay you could still use that same link and you will have you can have you can watch. The webinar from there is just not going to be live of course but you can sign up that way and you can also watch it afterwards. Which is super cool now where we're going physically as well. No hair you know. We're practicing social distancing And I actually just saw yesterday. Facebook and this yesterday be the Be April Thirteenth facebook or sixteenth April sixteenth. Facebook said they will not participate in any live events of fifty or more people through June. Twenty twenty one. That's not right. They totally went. Like let's just say no. Yeah they'll have to change when they normally have their F. Five or they're the baseball whatever their their event in in the oculus event. And so there's a bunch of events that they have themselves that are going to get pushed or they're going to skip you know see is a big one for for oculus group So they're not going to be at. Cas next year with is based on this announcement or anything else Until June twenty twenty one and based on that the next big live in person event might be apples. Ww Twenty twenty one event. I mean that's without A vaccine it's GonNa be tough for a Lotta these shows to To to go on and we'll see what happens with with other events. I mean we have some events that were supposed to be at a hope to be at but covered in nineteen might not allow defense to go on There was going to be one that was in Kansas City. Here the True Crime. Podcast events So we'll see what happens to that was in July. I just don't know how you know. Hopefully they still have it. But I don't know if I could go to it Do they let me go? My there's GonNa be a lot of questions again. We don't know what we don't know and we just have to wait. Unfortunately that's kind of nutty. They're coming back to apple's you know possibility of that. Ww event like they put out like this all of this amazing sort of educational promotion. It's marketing material essentially for Apple. It's like apple at home kind of videos out there and they are really greatly produce. I mean they look really really nice and I am so curious RAV. I am so curious to know. How did those videos like I mean in terms of the workflow because they just final cut pro's evolved? Well Yeah I kind of. I'm so curious about the whole thing. Like what APPS did you use? How did you work with the teams who did what? How did you transfer the files like? How did you communicate like? I'm like interested in the communication of the of the marketing teams. Because I'm sure that there's like you know. Make this smaller. Or let's not say that? Or who wrote the script and how they? I'm just such a nerd when it comes to that but but I'm I'm getting to the fact that if they were able to produce these beautiful videos for their marketing stuff and you could still see that. They're producing something high-calibre even during this time. I'm I'm I'm kind of hoping that www virtual this year's going to have a little bit of possess right that it's going to have a little something that's slightly extra than maybe just having like a talking head and some keynote presentation in the background. I don't know who knows will depend on the presentation. I mean you can have a lot of presentations. So it'd be tough to do. All of them right yeah. A lot of keynotes legitimacy allied allied keynote sites for sure but like what would the key like? What would some Tim Cook? GonNa do for the Keno. Like what is that going to look like because they always do something fun when they when you first start they have extra shooting and I don't know I'm just curious I hope that it becomes that it's it's a little bit extra because that would be really nice to see that they were able to deliver something like that you know. Lock virtual events coming up. I know a lot virtually events all right. Well Anyway. Thank you so much you guys for sticking around all the way to now. If you have any feedback please email the feet. Lipson DOT com the feed at Lipson DOT com. Please please please. You can also call us from one to five seven three nine thousand nine hundred ninety four or you can download our Iowa's or Android APPs. They are in the respective APP stores. You can just get those for free tap and connect with us right away from within those APPs. We really really love it. We hope that you are safe. That your family is staying well in that you are enjoying podcasting and creating great content and please leave reviews for show that you love reviews for good. It's such a wonderful initiative. Just get us. You know community oriented and supporting Pod Teaser. And being able to get the word out about the goodness of podcasting because obviously it's a wonderful way for us to share reviews and our work so that more people know about podcasting. Olympic Pine poke show.

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170 One Star Power

The Feed The Official Libsyn Podcast

1:24:54 hr | 3 months ago

170 One Star Power

"The. Be. It's episode one seventy of the feed the official Lipson podcast the PODCAST, but takes beyond how to podcast into keeping you podcasting with podcasting tips and information for the everyday podcasters, and taking you inside Lipson the largest podcast host in distribution network since two thousand and four. Hello there. Welcome I'm Elsie Escobar Co. host and producer of this podcast as well as the community manager at Lipson an I have. have. Some Exciting News Lipson is stop atrazine Ando's Latin podcast awards. Yes, Demos, overseeing though our special, but all no-shows Latin, EXCA- sang and spinal or English inquiry. Gilpin window, but Lahey start to show I kept God, wounding talk have a monkey Saas knows not ending as he can restore. Gallo is gay see Kier is for he's threat to show bitter. NOPE, weather's bilateral. He's young Liz MOSALA WANNA Baker. Buenos Dias Bakers in total see Kierra ONA, last US Manda. Email Lipson Adra wa Latin podcast awards. Boone, DOT, com, gone hilty to lower Korolik. TORONTO, Kibera lipson scholar scholar as essay say Achy or Eddie SEC- in Bay in order. You gotTA e Solo ideas as PUT IN Lipson is sponsoring the Latin podcast awards. We are offering a little something special for Latin x podcast, English or Spanish speaking worldwide when you register your show for the Latin podcast awards, there is a nominal fee that you need to pay, and we know that for some funds are a bit low right now, so we are giving ten shows a scholarship. If you would like to register your show for the Latin podcast awards, please email Lipson at Latin podcast awards dot com with the title of the email that says lipson scholar. It is first come first serve their only ten, so hurry up and submit. Okay here we go in this episode more new. Year from me and I tested out on the show, a roundup of canceled conferences including some bt S on. She podcast live being postponed until October twenty twenty one. And bed player specific download numbers the Road Castro pro firmware update two point one then caster also has a new update the best one star review. Ever The podcast academy is opening up and we had details apple pulling podcast APPs from China Oh goodness gracious first steps to start a podcast getting your show on IMDB, a discussion on subscription models and podcasting tech coverage fail once again, and of course stats time it's median and mean plus an update on pandemic impact numbers. Are you ready? If so and you don't want to know how to get featured on the show, then tap on that thirty second forward about six. Go ahead. If you do want to get featured on the show? Here's a scoop on that. You can send in a thirty second promo to the feed at Lipson. Dot Com needs to be thirty seconds or less, and be clean as in no profanity, and again do your very best to keep it to thirty seconds attached to your email, and send it to the feed at Lipson DOT com. If you don't have a promo, but you want your voice on the show. Ask US a question or add to the conversation that you hear on an episode. Send US voice feedback. You can recorded. recorded an email it to us. You can call us at four, one, two, five, seven, three, nine, thousand, nine, hundred, thirty four, or you can use speak pipe over at speak pipe dot com slash the feed. We also have a long running blog feature called Rican. Lipson, podcasts every Monday, we highlight one Libson podcast, and in order for you to be featured on the blog email the feed at Lipson dot com. That's it I'll send you all the information. It is again first-come-first-served, so the sooner you get your Info to me, the sooner I'll get you in the queue and now. Let's jump into our main conversation with rob, Walsh video podcast relations at Lipson as well as my co host right after First Promo of the episode from Transmission Times Radio Diaries during co vid nine teen. This the transmission times radio diaries during COVID nineteen lost my first friend Dale to the virus could lose his roommate situation, and then have no place to live I'm not sure if I'm going to be able to look at a doorknob. The same way I did before the lives that are going to be lost people on other countries, nature will go on, and we'll go on where part of nature, but I think grow, get it. To my children just bring me right back to the present nine. You can listen to the transmission times wherever you get your podcasts. Hi Rob. Good generic time, L. C.. How's it going? How are you? I'm good, you could. Yourself I'm doing pretty good. You know what I want to share a little bit like we're going to start off here, do. Test, 'cause I got some new gear and I just wanted to kind of talk through why I have purchased this will actually Lipson. Lipson actually purchased this for me. four 'cause we're going to be doing some more webinars and a little bit more like online kind of education coming up in the next few months, and so in my where my little spaces. It's very dark number. One I'm in front of a window, so it's really lovely whenever there's natural light, but if I do anything that's in the evening, and obviously in the wintertime evening comes very very fast. I'm essentially in the dark with the light behind me. That's so good so I got this. Ring Light, and I am thoroughly impressed by what it does. It is amazing that it makes me look like I. I'm human again like very nicely. It doesn't look like there's a light shining in my face, but it's very nice, so I have it set up behind like literally right in front of the window and it looks lovely. So I wanted to share that there's going to be in the show notes. But I also have a new. Wireless microphone and it is the Samsung. Go Mike Mobile Right now. I'm on the hill. Pr Thirty. which is what I use all the time in that is plugged into the road caster pro, but I also wanted to do a really quick test of the the Mobile Mike. So that you guys that are on the other side of this can hear it so I'm GonNa. Go ahead and switch. Mike's really quick so that you guys can hear I. I probably won't heal the difference. Because in my ears, all sounds good, but then rob is going to give you a little bit of feedback when he hears that. Okay Okay Brooke. Feedback, your feedback Muskie back. Okay, now I'm a new Mike, and you hear that I can hear that little bit tenure right and I'm going to tap real quick lodge. Here that yeah, but I think what the issue with this microphone right now that I have found is not necessarily that the sound is so bad for being a microphone a wireless microphone. That has very low like the power behind it. Is Very low, so if I am having a conversation like I'm with you right now I am essentially i. put the gain up on the road. CASTER pro all the way up, also the microphone itself has again all the way up and. Quieter than the other microphone, still it was close i. Take more. It's more hollows got a hollow sound more hollow than than the other one. The other one was. Always a fuller sound I think this one has a it's A. It's a condenser microphone. It's a you know an Omni Directional one, so it's on my shirt. And it's if I'm sure element of moving closer to my mouth so. So, this is what it sounds like. If I have a really up close to my mouth, a little that sounds that sounds better. Yeah, so if it's close, but that's literally an inch away from my mouth and I don't know good wireless MICS I. To my mom. But this is where it lay my shirt so i. just wanted to let you guys know that that's what it sounds like. So that's a sin Samson go Mike Mobile, and if any of you guys know how I can boost the gain or the the loudness for the person that I'm speaking with. It would be really helpful. Because if not. If I have a conversation with this thing, it's GonNa. Blow People's ears drums off when I talk so okay I'm GonNa Switch it off and I'm going to go back to my other Mike. Okay. Okay well, that was. There we have the other elsie. Go the. Elsie is gone, she's. Superman classes on classes off. To Change. But. I mean I was impressed with the quality of it. I've been doing a few tests with that. Go might mobile and look what you what I love about. It is that you can attach it to anything. Almost so I've used it with my iphone I've tested it with my pad I tested it directly into my computer. And I have also now this one that you just heard was direct into the Road Castro pro directly so I think that the versatility of of how you connected and where you put, it is really great. just wanted to shave that. Now to other things, there's a lot of stuff getting canceled. I know. I mean gaffer's canceling all for the rest of twenty twenty and everything's being pushed out to twenty twenty one, so let's see true crime podcast festival scheduled for July eleventh and Kansas. City is now postponed to to be determined. Ab Radio show national scheduled for September canceled Aby New York City, obviously in New York City scheduled for mid October canceled. In scheduled for June originally then moved to October, now postponed until twenty, twenty, one and Elsie. Just heard from you, jess the cheap podcasts. Twenty, twenty has been rescheduled to Tober twenty twenty one. Yes, so Sadly, it's looking less and less likely will be in a position to have live person in person events at all twenty twenty. The way things are going right now and hope them wrong. Hope to conferences can happen safely bought. It's not looking good for any events until there's a vaccine to covid nineteen. RHYMES! Do you WanNa say anything about sheep. I guess what has been the feedback from those that were looking to attend kind of mixed. Yeah, people are very sad. You know there's a lot of people who are very sad. There's a lot of people who had bought. Tickets and what not to go in there, you know there was a lot of cancellation of the hotels. The hotel rooms that we're already booked over there, so we did have people that were excited to go, but it's just that you know the location over. It was in Arizona and it just it things over. There aren't necessarily looking Viking yes, ever spiking right now. Well. They opened up everything they opened up. Nightclubs opened up. Yeah G. Shocker Spike. Yeah, so we didn't know at. First we were just like. Oh, it's you know it's an October it'll be fine and whatnot and. Just when all of this conversation kept going down, I just didn't know how we could manage that in all honesty, it's like you know who's liable for something going wrong. That's what I was looking at or jazz. Right like we would hate to be involved in something where we cause harm to somebody inadvertently because we just wanted to push through, and thankfully the hotel was willing to work with us to be able to. Move it to the next year, 'cause. That's really you know making deals with hotels particularly conference. I think that's where that's. Where are the possibility of loss in terms of funds or investment could really go wrong because you do have to put a pretty substantial deposit, and you and you and the contracts are really in, so it feels like you're signing your life away. I think that as somebody who runs a conference or somebody who is like a decent to it because jazz, really the boss of that seeing those contracts in going like. Oh, my gosh, okay like. Right, it's it's serious. It's serious business to do stuff like that. So thankfully, the hotel was willing to work with us and make the right decision with us and hopefully continue to support us as as we come back but there was sadness. Of course there was sadness. So many fun things planned, but also it really hard to ask people when you look on the news to see all those cases spiking, and then you're asking people to go keynote, and will you come over and? You know it just feels weird. It is very hard to sell something. We're looking forward to now making a much better event next year and I think we are going to be doing some some great things online I'm not. We haven't really decided what kind of what we want because we definitely don't want to make an online conference. We don't WANNA move. She podcast live virtual, but we are going to be offering virtual. Something's right. Isn't that what she? She podcast facebook group kind is anyway. It's virtual all the time. It's virtual all the time. Yes, so maybe if we can just do a little more of that in a in a sort of like more directed way, each other way stuff like that, so maybe we can do that, but yeah, we don't. We didn't want to do I. Mean it? Says she podcast live so? We want to keep it that way and make it special when it's time so. Anyway yeah, but other than that. That's the way it goes and I think that we we have a new email here coming up. Another email so here we go or are I e mail hey. Rob wanted to ask about one detail regarding analytics available within our Lipson account is their way through our account to get insight into unique plays slash downloads for just the embedded players that we use on our self hosted. Website thinks and are all right so what this person wants to know and I and they really wanted you to know how. How do they figure out which plays came from just their website versus. Other websites that might be out there or wherever it might be so anytime you see safari and Firefox and chrome Missoula in your stats. What they want to know. How do they know which one of those can be attributed directly to their website? And if you're putting your unique player for each episode on your website, you can actually get this information, but it has to be unique episode per each episode. Campy the playlist player what you can do that and Lipson as you can add a custom tracking code for each imbed. So in your account, click on content, and then click on the link imbed button for an episode, and then in the pop up window at the top place. There's a place for you unique code in the in the box in the custom tracking code, so just put something in my website could be that simple one word my website, and then scroll down and get the embed code, and then use that code, and that will be able to track specifically how that embed code worked and the number of unique downloads that came from your website, but again you need to use the individual episodes for your website to do that in players. That in our. Did you get that? Will? They replied back? Okay Great Oh. Here we go thinks this is helpful. A couple fellow follow up questions regarding the embedded player. Eve, we have already embedded in episode on our NBC Web Page will adding a tracking code cause any disruption to the code that is currently active on the paid. Where do I enter the tracking code within our account to get the stats on that player in the analytics module regards and are when you the tracking code, it does not affect any players already embedded. It is a one time at just for you to grab and share. For us for that specific code. If you do not want to use this for any embedded code. Already on your site, you would just need to get a new coat for that specific tracking code and replace the old so another words. If you already have an episode embedded, listen, you're on episode ten and you've got nine episodes already in your website and you want to go back, and and you want to add the code all those previous nine hundred. You're going to have to change the embed code for those nine so. So you can have to put the code in grab, one and the replace adding the tracking code doesn't change are ready out there. Once you embed the code that coats frozen in time and per way you see stats, there will be at the bottom of your main stats right below downloads per user agent section that will appear once you start using the tracking code that will show you the number of downloads so again. This is a way to find out what's happening at your website. Versus other stuff that's out there going on. That's pretty cool because you, you can actually test it in different ways as well like we have a special landing page on Lipson. Dot Com for the feed, and it would be a really nice thing that we could do possibly to have a tracking. We haven't done this I'm just thinking about this. As this was talking about having a special tracking code or saying. Saying that setting that up for that landing page over on Lipson Dot com for the feed, versus what we generally put on the on our website, and then I could even track it as well because we also some of the episodes on the lipson blogs, so it would be really interesting to see if people are playing it where they're playing it where it's coming from because it's all the same, so yeah. PEOPLE DO AB testing. If you're embedding in different sites, people codes for the different sites to see which one's better or maybe one actually design a couple of different pages in AB, testing the other place, people use tracking codes is when guests come on. You give them the embed player and the direct link. The code works for the direct link as well you give them back the direct link and the and the player with the tracking code in there for that guest, so you can see that guest. Does. Promote your episode like they said they would write or even, if their audiences interested because they might promote it and no dice. Okay and we should have actually talked about this while I was talking about. The Road Castro here a little while ago, so the Road Castro pro got a firmware update is now two point one and my goodness rob holy monkeys. Is this so good one? I was like what? There's nothing like companies actually listening to. Deepak! And putting stuff. I've seen online. There's a lot of people giving feedback on caster pro. Oh, my God! Yeah, there. Everybody's in mind. You me too like there's so many things that you just kind of go like. Why does this happen? And why doesn't this happened? But I'm actually very impressed over what they have implemented, and it looks like they're really listening in the last for more update. There was primarily least what I saw to be incremental, a little more incremental, and there were some colorful things visually that came with the with the hardware itself, but this time they're really actually adding a little bit more so now they've added granular controls over processing parameters. You can tweak all the parameters within the. The road cappos compressor noise gate Sir the affects oral exciter, big bottom in high pass filter especially for those of us a lot of us that record or use the road. Pat Castro pro without all the extra funds stuff so like I tend to do that I when I record like what you hear or what you would I record specifically onto the computer on my side of the conversation it's it's got nothing on it like I. Don't have any compression added to my track. Track at all because I tend to do that, but you can. Also, you can do a lot more individually with each channel, which is really great to be able to move things up and down in preset them. They also have a nice love. New Broadcast Style level metering, so you can now look at the precise DFS markers to the to the level meters on the home record screen for greater control over recording levels and I don't know what this exactly Israel, because this is. Because I, don't use it to produce anything I just. Kinda use it as a digital recorder to some degree or audio interveiws, but this sound they have sound pad over dubbing, and that is audio that has been loaded onto the sound pads can now be overdubbed indefinitely allowing users to create layered sounds record voiceover music, and create custom admirals and more, so I thought that was kind of fun. I know. They have post Fader multi-track recording, so we're recording multi-track mode users now have the option to record pod post fader, meaning all processing effects in level settings will be recorded in the road casters pro output again. Some things that I never used. And then this is really great. Improved podcast export processing when transferring podcast to a computer users now have the option to format their files for all major podcast platforms in our name is in their. Wave file exporting has also been improved, so there's a little like dropdown menu where you can pick, and they actually have pre like you can You can make them executive. MP3 because I mean wave file exporting is fine to your computer, but is not what you WanNa do any PODCAST hosting service. Yeah, I think that they have all of that. Set up in their into I mean everything is like you could see the little drop down on everything a setup in the way that you should go out there and then they've also updated the companion up so now users can also tweet out processing parameters in real time within the companion, the firmware updates also now lives within the companion APP so The last time whenever you open the companion APP, it Lik, it really was just to see the sounds like. At least that's how I interpreted it. Because it's got these little like audio sounds added to it, and visually you could see it on your computer so that you can understand which one is which? Move those around there, but you were never really able to look at your tracks and adjust the sounds of the tracks based on the computer. It's off on the APP. You could not do that. You had to do it from the from the actual hardware so now. This is also another thing. That's really nice that they are doing here again. If anybody has used these, we would love to hear feedback. You can go ahead and email the feed at Lipson. Lipson DOT COM so that we can get your takes on what they're doing and I think what excited me the most. When I watched the video, there's going to be a link in the show notes guys to get all of this information. They've got like this incredibly in depth blog post with about an eight minute video and I. Guess what I what really excited me about. This is the fact that if somebody buys this machine right this like piece of hardware. It keeps on getting better like there's stuff that it absolutely didn't have when I first got it that now it it has the option to have and I haven't done anything other than just update the firmware, and that includes all of this really neat functionality now that they have in the little touch screen, and the way that it looks and the way that they've changed the color so. I'm just really impressed with how they're updating all this stuff and I guess for somebody like me that I never realized how powerful software can actually be. When it first came out and kind of look like someone took an age three and assignment game, and merged the two together, and that was function -ality guy. They definitely have opted since where it was when it released. Yeah, so it. Actually made it even more Simon like. I mean. Eh, actually now has even more colors. But it looks nicer like I'm a big fan of that. I'd be looking at this stuff. And now they have colors everywhere, and it's anyway, but they do have some really great. They should add like the Simon game into their into their of next firmware there. You go guys a recommendation for two point two. Simon in there so when you're just sitting there bored. You're going to play Simon on the board on the board and think Ding. Ding Ding Ding. Hilarious. But moving on another update zen castor had also a very big update. They've added video at HD video, so you don't think that they've released this into the wild, but they. You can join the Beta from what I I know you can actually just head over to then Castro. Dot Com and there are if you scroll down the page. I believe you have the option to opt in to that. So I someone said they asked to be in it, and they're on like number eight thousand on the waiting list. What I saw that this morning. Yeah, when you go on and social media that only Gosh that's insane. Wow I. don't know if that accurate, but they like. Yeah I. I requested I requested. I'm only eight thousand on the waiting list. Wow! That's kind of nuts and request early. And often. Arena, Arlene often, I've done only. When it comes to recording with video, only done it with squad cast, and the way that's at least for for the way that I like squad cast in the sense fat you, they really focus on the audio recording and the audio processing in the way that it works, but the off of the video aspect not for recording but four. Connecting with the person so that you can, if you want look at them right and have a conversation seeing each other, but it is not focusing on creating a video from your conversation. It's all audio focused I'm you know. I'm not sure how I feel about that. Because I guess I, I'm old school in the sense that I always thought recording podcast. You don't really need to see each other, but it feels to me that that people who are coming into the scene in terms of podcasting, even though they are aware that sometimes audio may not necessarily be optimal when using video like using skype with video on or zoom with video on it could. In some way affect the audio. I feel people really want to connect with each other and see each other, whereas I've never really I never really wanted that rob. I liked to be. Wants to do video calls I'm like no I mean I. I just have my business card folded now over my camp of my cam. So that I don't accidentally turn, get into video. Call it in want to get into the Gosh, yeah, we're GONNA, at once we get to like. Where have we been? I'M GONNA. Tell you a story, but what you guys are GonNa have to wait till the story, but now we are moving to a segment about one star reviews, and just in case you guys don't know the one-star reviews segment that we have on the show. Is Essentially you letting US know about your one star review and it would be awesome if you read it to us because like Darren does your Darren does here, but hold hold off we're going to. We're going to set them up. Real Nice, but. The reason we do that is simply because you know. One Star reviews often are really defeating. Feel good. They don't feel good when you get them. They kinda hit you where it hurts. And I think that to be able to like. Speak them out or like. I don't know. Make Fun of them. In some way, just really lightens the the way that we all move through this and all of us go through it so I think The one that's coming up as possibly. The best one. I've ever heard. Shall we move on? Now that you've set that up, yes, yes, I. Know I Robert. Elsie this Darren Marlow, the host of weird darkness stories of the paranormal. Supernatural Legends Lore. stereotypes, macab, unsolved and unexplained heard you guys talking about one-star reviews, and how people have been sharing them with you so I thought I'd share this with you. It's from artist Sharon one star, and it has the subject line of every one. Scheme in about a year ago. She said this guy's voice is so boring I'm used to Mr Creepy Pasta Jack Luna from dark topic and knifepoint horror. They really know how to tell a story. Listening to this podcast is like listening to my mom telling me a bedtime story except she even made fairytales more interesting than this. Wow. I think it's interesting that she says every one so I couldn't have been too boring because she apparently listened to every episode in order to get this opinion, right? So to prove that I can beat not boring. Here's the her review again in a more action style. This guy's voice is so boring. I News Mr Creepy Pasta Jack Luda Dr Topic and knifepoint horror. They really know how to tell a story listening to this podcast these like listening to my mom, telling me a bedtime story, except she even made fairy tales more interesting than this. Weird darkness, look forward. We're darkness, dot, com, or search, weird darkness wherever you listen to podcasts. Thanks guys. Love the feed and listen to it every time you come out with a new episode. One of the most informative podcasts about podcasting I've ever heard. Thanks guys well well. How one-star reviews go I would have to say that one was a Supernova. Darren well played well played in deed. That was awesome. Seek I mean how fun is that like I would want to get that? When I started laughing hysterically when I saw I think I just want to listen to him. Say That over again. As Dick. All right moving on. Thank you Darren more of that, please. If anybody has any more one-star reviews or if you guys can top Darren, yes, exactly. Okay, so the podcast academy is opening up on my goodness. Yes, and we. We mentioned previously are Rob Greenlee is the chairperson for that and He's GonNa have a Webinar. That's going to be coming up. does actually be two of them June eighteenth at nine am Pacific noon. Eastern and then June eighteenth at twelve PM Pacific, three eastern, and we'll have a link in the show notes where you can go and register for the PODCAST ACADEMY DOT COM webinars. But they you know from them as a new organization. We want to hear in learn from you. Please share your needs, interests and ideas about how to build community within the podcast industry. We encourage you to join this Webinar. Ask US your questions and learn about the PODCAST Academy prior to membership opening on June twenty second, so membership opens June twenty second webinars on June eighteenth. Link in the show. Notre episode one seventy to go to register for that. Webinar! Yep and they have a couple of times a setup there. They have a nine am Pacific. Noon eastern and they have a twelve PM. Pacific three PM Eastern for those couple of time zones there. And then we're moving on to. China. Yeah well got careful what we say, yes type. Pocket, casts and Castro are no longer in China's APP store apple APP store so this is from an article on the verge. Which of course links will be in the show notes quote. podcast tells the that apple didn't provide specifics on which content violated Chinese law upon request instead suggesting that the team reach out to the Cyberspace Administration of China directly. The APP was removed around two days after apple contacted the developer China represented its seventh biggest market podcast says it was considered to be growing Castro. Another iphone podcast APP was also recently pulled from. From China's APP store, the developers say China made up ten percent of its user base, although it accounted for a small percentage of paint subscribers, apple didn't provide Castro with specifics on what content fell foul of Chinese regulations, either the verge has contacted apple for more information on the matter, including which podcasts China considers a legal, and what actions developers are expected to take, but it's yet to hear back end quote arenas. And I love this quote. This is another quote from podcast quote, we believe podcasting is and should remain an open medium free of government censorship as such. WE WON'T BE CENSORING PODCAST content at their requests. We understand this means that it's unlikely that are Iowa's appleby available in China but feel it's necessary. It's a necessary step to take for any company that values the open distribution model that makes podcasting special unquote and to Owen podcast POKKA. Guess who does very well said. It's a shame that China's censoring podcast at Gator APPs like this. I'm happy to see. Pike casts take strong. Free speech anti-government censorship stance on this. It's just a shame that apple gets bullied into by. Into having to take down, or they lose the whole APP store. Obviously, they don't have a choice, but it all goes back to China and the censorship, and that's the problem here and it's a shame. They don't let podcasts evidently be there certain ones. Can't really get off on the ramp. That I would love to go off on bringing, but we can just like you know we can just everybody imagine right now. Rob On his soapbox. Saying things. Okay here. moving onto another email, hi, rob good generic time of the day I hope you're doing well, and here's a question for you of only dabbled around with facebook ads to promote my books however I am considering using a low level of them to help promote my most popular free podcast campfire. I've always felt that. If I could get in front of a larger audience to consider, it would skyrocket. Skyrocket the people who listen are crazy about it my other content. Yeah, they might like it, but that one just seems to resonate and grab listeners. I'm not taking a huge ad spent here, maybe five bucks a day, which is well within my capability. Is there any prohibition that you know from either apple, podcast or spotify in running ads on facebook that directly linked to your show in their? Their APPs, I knew I could send them to a page on my website that would have links and so forth and so on. However, that's just one more quick. They have to get through. I think it would be so much more effective if I could send them right to the podcast link in Apple, podcast or spotify. Do you know if this is frowned upon by either of those entities? Entities, do you think I could actually say listen on spotify or listen on Apple podcasts? The AD would be a headliner video of twenty to thirty seconds with captions on the thanks in advance for your help amongst the people I know you know more about this stuff than pretty much anyone so always lean on you when I have questions about dealing with big distributors lest I pissed them off. Thanks so much and hope you're having a nice summer despite general craziness and twenty twenty thanks, and this is Fran Herald one hundred, no issues with paid advertisements on facebook, linking directly to your show at Apple podcasts applegate with that. It's when people pay Asian. Click farms for fake subscriptions that there is an issue, but not legitimate ads say hey, you might like my show. Go ahead and subscribe over on an apple podcasts. That's fine. And then Jim replied back. He said Hi Rob. That's great to hear. What do you think about spotify? My thought is to target IOS users and linked to apple, podcast and target android users in linked to spotify. spotify have an issue. Thanks so much. This is immensely helpful in Jim again spotify. Would should be fine with it as well again. Real ads will you offer people? A chance to take action are fine from promoting your show on. BBC, cast or spotify or any other service, but what is not good, is the Asian click farms where you're buying fake clicks subscriptions. That's a big. No, that's not what you're talking about here, but I wanNA. Make sure people understand there is a huge distinction between out there advertising your podcast, and then paying people to do an action that are not real people. You know paying a clip farms. Doesn't even have to Asia to Eastern Europe wherever they are. You just can't do that, and and so he responds, and he says Rob Grade on the news I've always played all that stuff legit. My watchword is ethical capitalism if I have to lie or cheat to get something I. Don't want it if I was listening to the today, I agree with your take a hundred percent about Joe Rogan anybody who would have taken the money. Anybody would've taken the money. I don't blame him one bit, but I agree it. Kinda such podcasting inks. That's been. So I'm actually GONNA. Mentioned something, and maybe you can reach out to Jim as well. The only concern that I have is not necessarily with what he's planning to. Because it's totally right, I've seen many. I actually have seen a lot of ads from other podcasters that are leading directly to I, haven't seen anybody directly to a spotify page, but I have seen direct links to the apple podcast page, but what I do have a concern about is the at the headliner video that he was thinking about. Simply, because I'm sometimes, they facebook gets a little weird about play buttons having a play button. Maybe captions or sometimes emit Dr Image Requirements for certain things, which means that usually you can only have a very small portion of it. Be Actual text, so maybe he can consider the image that he's using and then tested out to see if it's okay to use a headliner video for that videos are perfectly fine like I've seen many facebook ads that have video like plano videos like with a face of people, talking and whatnot but I'm not sure how they would react with just a headliner video with the little. You know audio. Stuff happens on the bottom of it That would be my only concern of it so if they're there. I'm sure that there could be another way to possibly either create a evocative image in some way or maybe test out a different type of video to put up there. That isn't necessarily headliner. That's the only thing that might that the concern is, but it's not based on apple or spotify. It's based on the parameters of facebook ads that sometimes they're very. They're very picky. That's all I have to say very picky about the things. Aren't. Moving onto the next Email here, Hi Elsie and rob just want to say thank you for putting a smile on my face. Whenever rob gets on his soapbox, I almost always smile almost always. Did you hear that from almost always? Okay. So close. I was not having a great day, but when Robin reminds us, no RSS Equals not a podcast. I laughed out loud. Laughed out loud. Because what I'm saying is ridiculous or she. I'm trying to figure that part out still okay. Is it was a role. She laughed that allowed. Goal there goes rob again. Yeah. You take what you can get. Out Alsatians laughing with me, yes, that's right. That's right. Okay? Here we go continuing on. Thanks to your recommendation also released two episodes related to the pandemic one, regarding my depression in one, regarding my positive test results, and didn't mention Cova or corona in the episode titles or descriptions. I'm sad. Rob will be leaving Casey. I've been trying to figure out how to plan a vacation with a stopover on a night. That Casey podcast groups meets I. Guess I'll have to start planning a trip to Nashville stopover instead once he gets a group organized. They're not meant to be stock. Stock I just want to see what an active podcasting podcast group meeting would actually be like since I haven't been able to find one by me. I appreciate all the knowledge you share regards is Sharell, and she is from the hearts of gold. A podcast slash youtube channels as well on on many more. My Gosh sensory strides podcast as well and all my gosh from the growing share network will show. Thanks for the email, and it might be a year before we get to national. We have to get. Yeah. We have to get a house on the market and sold, and then the family moved to Nashville with a place to live all before school starts in national on August seventh. And getting people to work on things is proving problematic. With covid so tick Tock Tick Tock. Time is slipping away and exponentially being replaced by stress. That said it's all minor issues to what you're going through. Show with covid and very sorry to hear that and hope you're doing okay per meet ups I will not need to be to run anything unnatural. There are already meet ups in Nashville and Franklin as well but either in case C.. Or National I hope to see you at one. When well meet up, START BACK UP WHICH? I don't. Think. We're GONNA have in person meet up in Kansas City through the rest of twenty twenty i. just don't feel comfortable doing. Thanks Cheryl I hope you are feeling good. Okay moving on to our next a message here. Hello Robin Elsie good time of the day with thoughts that keep me up all night. You know. I don't know about. With this one's going. Okay. I want to start a podcast, but do not want to miss any steps in the process and I mean any steps. Do you have a guide or place? You might recommend? That would make sure. I don't miss something such as setting up wordpress to support a podcast how to post a podcast. Make sure an episode has its own page, but still be on the main page, creating logos and graphics for podcast and wordpress that are exact size needed. Get listed in the appropriate directories set up a social media page setting. Setting up an email, a mailing list, etc, etc, and in the correct order so i. don't hop around as I. Remember I need to do something or panic later and then what to eat episode checklist is well I. Wanted to start a podcast for years and I have the idea, but thinking about all the minutia I might miss makes me turn on the TV and Veg out. Instead does a lengthy checklist like this exist. Heck I'd even pay for book. That fits this need. Thanks and this is any nonethless. So any. You're just starting off. And you're looking for a web page to support your podcast then wordpress is a lot of overkill and much more work in cost than is needed for a new show or even most shows. With Lipson you get a webpage that will take a few minutes to set up and yes, you get a main page and individual post pages, so that checks off a couple of items on your list per artwork. I, recommend, canvas, DOT, com, another item on down per distribution go to destinations in your lips and account and set up all destinations after your first episode published, and of course submit to apple podcast and Google podcast bloom another item off your list for social media. That really depends on where you want to be social. Are Your facebook or twitter user or is linked in more your cup of tea? If you have those accounts, you can also link them from your lips and account. Maybe you are more visual in- There's instagram or pinterest or even dare I say to talk. But don't just set up social media sites, and then only post new links to episodes. If you set up social media destinations, you need to be you know social on them shocker. For them to have any value otherwise, you're just just nothing. We've had someone email in recently and I love this, they said. They have one hundred thousand followers on twitter in only five lessons per episode. Can you explain how this is possible? Sure that person likely purchased one hundred thousand followers, and they are one hundred percent worthless. I digress per setting up an email list. There are a plethora of instructions on creating emails, but the key thing is this. It needs to be something. People want to sign up for and never list you purchase there are html embed codes. You can add right to your Lipson blog page for building any malice you want sign up for service like male champ Then you can get the embed code and then added to your blog page. You can look for details and Lipson per where to submit There's free I book called podcasting one. Oh one that I wrote. That's free. You don't have to pay for it Dave. Jackson has details plenty. There's a lot of details and free stuff out there You don't WanNa. Spend money. Don't have to on. That will tell you how to get going on podcasting. But the key thing is just start getting record your First Episode Upload in publishing get started. You can't worry about social media and mailing lists now who worry about it later on if you want, but just get started, and that's the most important thing. The other stuff will come in time. Find Your Voice so there there you go. I think that the only like really key things. If I were to say in terms of like the things that you really need to know before you get started, it's just to make sure that you fill out all the information in your. I would say in your lips and account. Right if you're hosting with us, fill out all the information. Look at everything that you need to do to make sure that all of those things are filled out within. Look at the help desk. Look at those videos. Those are fantastic. They give you. All of the bits and pieces. Make sure you connect your accounts to all the different destinations that you choose to and look at those optimize those make sure that you have that set and also make sure that you have you know properly. proper artwork that is nicely done and it's the correct specs. That's also very important. and. I think that that's about it. To? There's two things I actually recommend above a website above social media. Having a g mail account have an email account for your podcast and having a call in number does two things to me are more important than a website and social media, because they let your audience know that they're going to be part of your show having them at launch for more important than being social on social media or having website in my opinion, right and to be able to retail, so yes so. are very important all the other stuff that you mentioned It's it actually even though like. Let's say we would give you this list that you've asked for. It actually changes ally. It changes it changes all the time like if like, let's say when rob wrote his podcasting one a one book, and then maybe he had. You know some basic promotional tips in there. He would have never written audio grams in there because they didn't exist at that time. So you know, there's a lot of very interesting new ways to share your podcasts that are coming out like even just the cross posting from spotify directly into instagram stories like that's a very specific thing that you can do, but that didn't exist before and not everybody knows about it, and some people do it, but you don't really have to do it because if you don't have instagram, don't have a very big following on instagram there's. There's really no reason for you to do that. So it really depends on where you're building and what you're building so as long as you have. Those basic things set up everything else. You have all the time in the world to figure out and what's really great is that you get an opportunity to fail often when you're figuring all of these things out and nobody really knows the difference because there's a lot of people who will. Will listen to your show and never go to your website. Never do much of anything may be with you other than listening to your show, so you have an opportunity to get your visual brand, really clear your whatever website you want to use or switch websites in the middle of it as you as you grow with enough time to really reflect your, and this is the other thing to reflect your ban with how much you? You can do because unless you really actually have people helping you and you have a team. It's really really hard to do all the stuff. Send the email. Put the thing there and did that and the other thing. It's a lot. It's a lot of work so That's why to me I know with Lipson. If at least I can publish, it goes out to all the places that one time of like done that one thing. You. Know what I mean. I don't feel guilty. It's like at least I told them. There's an episode out and I. Don't have to worry about it. then. Everything else that comes after that is is of course optimizing the out read, but that comes with time. And just for clarity sake. Someone doesn't say later on Robson. You don't need a website. That's not what I said just want to clarify I said your email address and your phone number are more important than your website. You still need a website and you get one lips and account you don't need a wordpress site is what I said, but you do need a website But that said growing show. You'RE GONNA find out that getting listener feedback and interacting with your audience is more important to growing show than the website is okay moving on to another. hiawasee and robbed I know this topic has kind of run its course, but in listening to today's episode had something occurred to me I, never considered that not trying to sensationalize. The title might still be a problem, so I have released an episode with Kobe. This episode was one of our show news type episodes that come out every few months when big things are going on that effect the PODCAST, but don't fit into our usual show flow in this specific case I was announcing the height of the show, as we can't record at this time and updating our listeners as to how things are going for us. I tried to title these episodes to capture key point, so this episode was titled Bt S. Four Twenty Twenty Covid, nineteen hiatus and masters. What with what you guys mentioned today I'm curious. Is there a good way to change this? That still keeps the point of telling people what it's about thinks and this is from Damian. Thanks, for the email for listen to the show prior question. If you release the episode and You have not had issued, you might be okay. The initial Russia people gaming episodes with false titles maeve down. As I hope so have episodes offering false cures in really bad advice in calling it planned DEMOC and things like that you just need to ask. Is it really needed to have covid nineteen in the title? Maybe you could have done away would say bt Dash for Dash, twenty twenty, the virus hiatus, and remastered or something similar to that for the title again Mo-, shows that have had an episode with pandemic or Covid. Nineteen in the title did not have an issue with the titles, but there were many, but again not most that did have issues and we're pulled. Think about that, and is it worth the risk, but again already released it. Just leave it be. He'd have it. Okay so this whole thing that coming up here rob I had no idea and this is interesting. How did you find out about this? What's up? What's? So somebody mentioned on thinking one of the facebook groups. So this is submitting your podcast to IMDB. And it's so easy. You simply just go to their cements green. You drop your RSS feed feeding. You're done or no. Okay. No not. Even close. Nad even close. You need you first off, you're going to need. To monitors and you're GONNA put on, put the video on one monitor. I, you need to go and register for and imdb account, and Lincoln the show to register. Then you need to try to figure out the myriad of options on what should you should do for adding podcast? Should it be TV series or movie or or well? There's a great video on Youtube from John Wilkerson and he goes through it. Step by step, and there are many steps including what special keywords to add and you're gonNA WANNA have two screens. Going one screen is where you're submitting and one screens the video and that's what I just pausing going through it because trying to fly, do wow. I edit podcast on the evening June eleventh, and it took me a while. Let's see how long it takes. Actually get added. Links to the Youtube video and the IMDB contribute to page in the show notes for episode, Seventy and John. Thank you for the video? I, don't know. How could have done it without it. Only how? Worded out I, mean just to try to put that in texture. Instructions would have been a nightmare. So oh well well, that sounds very. Wow, but I got Smith. You got it okay. Good 'cause. We'll see if it gets approved I. Don't know what will do, but hey, maybe someone. Maybe it'll pull up the fact that I interviewed Ronald more from. GALACTICA now The for all mankind, so it's a legitimate one, and I had I've had some other celebrities on. On of the past, so that's cool. I wonder I already have I mean I. Have I have I am? I am DB in your pocket for one month. So there's an another example of. Example yeah, but I don't even know if I actually have like. It's been so long. I think I did have on IMDB account meaning elsie as in like I. You know signing up for A. Thing I think I had one a long time ago. Because all the stuff that is in there for me in IMDB I. Didn't put that in there I guess they just suck it up in there, and that's the information, so you fans put it in my. Is that what it is? My fans put it in on my God. Oh my gosh, this is totally off topic, but I was looking because my girls keep ask me about all the stuff that I've done. You know like I'm like I in mind you I never watched I never watched the things I was on other than the movies, and so I thought Oh Yeah I. Do Remember VIP with what is it Pam? Anderson okay okay so I was in an episode of VIP and I never watched that episode like I had no like I went and shot it and then I. I never watched. It sounds like there was an episode I. Kind of what did I. do like what was that. I spent all this time trying to figure out what season it was. What episode it was and all and I wish I could remember exactly what it was, but it was a I think it's called vows wonderful life i. do remember that because when I get my residual checks. It says, but all this to say that. Oh my Gosh I can't find that episode and when I did find a little bit of it was dubbed in like German, but then I saw myself on screen, and I was like I did that like it was really shocking. Because I don't remember that I did all the things I did was on the show, and that it was really kind of fun, and why was I wearing that? That's all I'm going to say. From now everyone you need to go to who plus and you need to find vowels nowhere rob, it is nowhere. Hey, listen okay. Here's a call to action to are the feed listeners if you can find an English copy of vows wonderful life, that's an episode of VIP. Tell me where I'm happy to buy it. I don't need to torrent IT I. I want to buy it. I could not find anywhere where I could find that episode that I could download I, would even I would even by the entire season just to get my episode, so if you find that, please tell me because I've looked everywhere and cannot find it so with bows. Wonderful Life I think that today's call. Okay? Anyway, let's go. Inside podcasting in their newsletter had an interview with an insider at Luminary and what you have to say about this route. The s the insider this question at the end of the interview quote. Is there anything else you would like readers to know about Luminary on quote? The reply from Minera. Insider was this quote? The industry is really hard on luminary. The conversations can be snarky, unquote, Elsie that upsets me that there are people out there still putting luminary down being snarky on them. That's just wrong and now completely positively one hundred percent switching gears, but let's talk about Todd Cochran. July. Is the beginning of the annual podcast awards. This is the fifteenth year for them Todd Cochran less. ISEL is running it again. Thanks, todd seriously thanks. You get grief for this every year and I. sincerely thank you for doing this I. Don't understand why you subject yourself to this. I really do want to thank you for doing it regardless, folks. You can preregister your podcast now. Denominations from listeners will start on July first. Go to PODCAST AWARDS DOT COM for more info and lake is going to be in. The show notes as well guys. If you guys don't WanNa type that out, just link through. Okay this is another message of this. If you don't want to type out PODCAST AWARDS DOT COM. You're probably not going to put the work in that. You need to register your social to say okay. Okay. Okay I agree you're right here. I'll read this one because it's. Really. High L. Elsie N. Rob. Second here I mean. Get my voice right because okay okay. Deeper voice, your because got a deeper voice in me. Hi Elsie and rob. WS intro on episode one sixty nine was a surprise I didn't need. It personally thought damn I have cool friends. Thank you, lips and team regards can. Thank you can. I really appreciate that that was very sweet and kind of you and of course. Goodness gracious a moving onto our second promo of the episode. In this is also from our friend Ginger Campbell this is her second did not sorry. This is her third show. FISHY has two other ones. The desert third show. It is called green rainbows. Dodger Ginger Campbell Longtime Lipson podcasters today. I'm GonNa tell you about my newest show. Grain Rainbows, grain rainbows podcast community for people coming out LGBT plus later in life it's different from my other podcasts, because it focuses on personal storytelling, this a frightening time to lgbt plus in America, and my goal is to help. People feel less alone. I also explore history and the special challenges faced by LGBT plus elders. You can find grain rainbows at grey dot, com or in your favorite podcast. Ask please check it out or share it with someone you love. All right, thank you, thank you ginger, and then we're going to go into something future. Elsie may or may not leave in the episode. So this is about pot hero. In And this is from their site. And for those aren't familiar, and this is interesting from this is what they're. Sight says I pot hero, a monthly membership that supports podcast creators each month. You're five ninety nine months. Subscription gets with shows US support. We don't even take a cut. It's all about the podcasts unquote. And then if you scroll a little further into their site is also this quote. How much of my five ninety nine? A month actually goes to podcasts. And four ninety nine, a month goes to the podcast support. We are proud to charge podcast zero fees, so we asked supporters for an additional one dollar monthly contribution, bringing your total of the five nine hundred a month to help run our service unquote. Well, which one is it? Is it where you don't take a cut or is it where you take the dollar the well? Hey, okay so. Kevin Build letters you don't take anything and then later in site. Say Oh yeah we do. Okay so he said to add said okay, he the language. I think is a little different, so I'm trying to be devil's advocate here, go the warnings if five ninety. Of shouldn't get you get you shared. Gets. With shows and your support, we don't even take a cut. It's all about the big bold letters and a big thing. Right on the front of their side. I know that that that and then later Oh. Okay, so we take a Dalek well, it's it doesn't say cut though it says one dollar monthly controve contribution so I mean I. Don't know. I love to say four ninety nine a month. is is subscription and we don't take a cut. And then Asterix and then fine print. It says but we. By Default Ed in one dollar contribution that's optional, and if you click through a bunch of places, you may be able to. Choose that option. I don't know I mean I. Guess I, you know. I have nothing nice to say here if you haven't figured it out when a company comes out and interviews. Dropping, F bombs and well being very very broke cultures, I find it little. Tough to to like. It was kind of how luminary came into space, but instead of an obnoxious bunny rabbit. They came out dropping bombs. Right what's the difference? But. Yeah, but yeah, okay, so I will comment here in a moment, but you also don't see what problem pot hero psalms road. We'll look. I'll go here. This was an interesting quote from wired. About this quote, part hero is a pivot from curly's previous APP suit, which was a podcast player with social elements baked in. It was mildly successful, garnering around fifteen thousand users unquote. That's less than point Oh. One percent and let's just say wired has a very very generous definition of mildly successful. Also, I don't see what the problem pot hero solves. If podcast listeners want to donate to a show they listen to. They could just ask the show host how to donate to them, or the host can put simple. Donate Button on their website for pay pal donations. Part Hero does not offer anything special to listener at all just another place for them to sign up to a third party that is not in any way connected or even working with populists that the listeners love. I mean they even say in another place that well after we get the money, then we'll try to hunt down the podcast and see if they want it. And if they don't reply to us, we'll just keep. The money was basically what it said in one of the interviews. So again whether future, Elsie keeps US whole segment or not I don't know. But I just. You know if they're going to get a bunch of press and they're going to go on this PR and then it come out dropping f bombs. Sounded like the the the British cousin of luminary what I have to say about? It isn't necessarily about the service. You know I'm about what they're offering. That's not really. Not In any way, anything, I would have blinked at light I just it's like whatever go ahead and do your thing I think what I was. The most bothered with was the amount of coverage that they were getting because I was already disinterested like I start reported in the newsletters. Right, which is fine. That's great. We read this. We scan the headlines and you see all the things happening all the time because there's many companies coming up all the time. That was enough for me. I was like Oh interesting. Okay moving on and then for the entire week. It was in my face. What about pot hero, pot hero, pot, hero pie here all of these articles on my feet on my feet, and I was like. Is it that big of a deal and then I stepped? Because? Of course you know you keep seeing them like what's the conversation like what's happening here I? Thought it was exactly what you mentioned. Rob Something I'm completely not interested in I clicked through and I read the articles and I'm like. Oh. My God this is. So not worth the press, so not worth the conversation, so not worth the coverage, and that's when I got really angry. That's when it was just like. Why is the industry? Covering this so thoroughly when there other conversations that merit the reporting, and the the light cast and the sharing, and all of this press that are happening in podcasting, or that could happening podcast in. It's just the same crap all over again, and you're right. It's a totally put me off I. was just like how is this happening? Why anyway that's! That's what I have to say about it. It's not necessarily about the service whatever I mean it will just do it does it's the coverage that I was really mostly by? Why shall we move on now? Do you think we re? Email here is another email. Hang is awesome podcast. Love it raw talking about the virtual presentation. He did launch a podcast in thirty days. I wonder if there's any way I can buy it from or what it cheers, guys keep up. The great work much appreciated this from Dean Hygiene. You'll need to follow up with the folks that put on. We are podcast. How sessions to see if they have any videos available yet view I. Don't know if they're gonNA make that available. They're going to if they don't wind up making the sessions available free of video. Let me. Know and I might actually do that session again as A. Video maybe put it up on youtube or something but Yeah let me know. But I haven't really neat checklist now that I've created for launching your podcast and thirty days on the different places to distribute in win to distribute to the different places that I've been sending out to people that when customers are asking for that so I have one shows how to do what how to do it your timeline for just apple podcasts, and then I have another time line for thirty days with all the other destinations in their good well, then maybe we can I mean we are working ourselves rob to get some of these things out. So maybe at some point we will let you do one for Lipson. Here we go. This is the last Promo b-e-n-s-o-n. This is again from our friend. This from bill, and this is the stroke cast, but this time it's for episode ninety six, and it has nothing to do with Kobe the time. It's all about writing a manuscript. There will be days when you just WanNa Throw Your manuscript out the window. They keep about writing a memoir. How's it different from an autobiography? What do you need to know to get started? Author, teacher and Stroke Survivor Christine Lee tells us what we need to know in this episode of the stroke cast. The more true you are to yourself, the more you'll engage audience. Learn more at stroke gas dot com slash memoir. Thank you, thank you, so yes, folks you can. Send in Promos not just for your show, but a specific episode coming up But you need to work with Elsie on the timing of that to make sure it's not. Too Far off 'cause sometimes the. Actually y'all it first. Come first serve so if you send it in the sooner you wanted in the better. It is for for me because I don't make. I don't make any exceptions. I'm very firm so first-come-first-served. Send it over, and if it's evergreen, it will always it always be gone, and so are you ready for some stance? We're back to starts art. Numbers to see how your show measures up, and this is the medium me. Numbers are based on episodes released in the month of April with downloads measured until the end of May on average, each was about forty five days old. The median number for April was one hundred, twenty, three down a little bit for marches, one twenty five. The adjusted mean average, where I throw out the top of point, five percent, and any files with three or less downloads dejesus was twelve, hundred, ninety eight. That's down a bunch from March when it was thirteen, sixty four and also down quite a bit from January when it was fifteen hundred twelve so big drop their. Cove. Six point three percent of all downloads for episodes released in April were in the five K. range or greater for downloads. That's magical number from advertisers look for for downloads campaigns. This was down from March where it was six point six percent, and that's an all time low that six point three. For episodes in the five K. range or greater again thanks covid nineteen. but also it wasn't just that there was covid nineteen came out and was causing people to listen a little less, but there was also a lot of people that were releasing more episodes. We had a lot of sign ups. So that also helps drive down averages and things like that. so we had more episodes released in the month of April than we've ever had released in a month. Now here are some numbers to measure against and to put things in perspective. If you show your episodes getting over one hundred twenty three downloads after thirty days, you're better than half the shows out there more than a thousand. You're better than eighty percent more than twenty nine, hundred better than ninety percent of the shows more than sixty six hundred. You're better than ninety five more than seventeen thousand. You're better than ninety eight and more than thirty thousand. You're better than ninety nine percent of the shows out there. And those numbers were for. April and they were all down compared to March. given April was the peak drop or Peak Noe Valley I don't know when he called the opposite of the peak. To Trough, the man made the trough. Drop for downloads overall because of covid nineteen. These numbers were not at all surprising. And what we said was likely going to happen happened. So maze numbers should be flatter likely up. A little bit verses April's numbers when we report next month. And then covid stat speaking of covid set the last few episodes. Basically since. a whole lot down started. We've been looking at the impact of Code One thousand nine stats, and for the most part what we found was versus the base weeks in January Twelfth Nineteen th and twenty six. The worst week was the week of April. Nineteenth was a fourteen point seven percent drop for the whole. And the Tuesday Wednesday Thursday drop that week was a drop of point nine percent, and by the week of May, twenty four th. We were back to close to where we were on the January baseline just drop of five point six percent for Tuesday Wednesday Thursday, and the whole week was pretty much within two percent. So while you know again, that doesn't mean we're fully back not for all shows but now. Now is a great time to be pushing your audience to push your show to their friends and coworkers and family. So as we told you going into this. Make sure your relationship was strong with your audience. Keep going and be ready when we come out the other side. Wild things are and I want to say this by the way things are in no way, shape or form over with covid nineteen. Because we're going back. Just means there's more room in the hospitals does not mean the virus has gone away. We're seeing peaks in different states, but what we're talking about here. Is that there? lockdowns have come are over so a lot of the lockdown over. People are starting to come back. And they're commuting more and an interesting thing is when you look at apple stats on the commune part of things you're seeing more people are driving more now than they did in January, but they're using public transportation less so people are still hesitant to use public transportation that means they're driving more on their own, probably on their by themselves, which is a better opportunity to listen to podcasts, so there is an opportunity again here for your show to grow. Now's the time to be pushing your audience to tell them to tell their friends to listen to your show. All right here we go. Where have we been I was a guest on Peter levene's podcast Avatar advertising stories. which just went up last week? It was episode for an but also. Purpose of the interview Peter did with me from his first podcast. A three sixty view, the original interview, which was a two-parter, was recorded in May or June, two thousand six, and saying just reposted my two thousand six view the first part. But he sent me the links and the files to both parts and I, and I listened to both did a pretty darn good job on my predictions on when things would go and beat today so. I was pretty accurate. So thanks for the original interview and forgery rediscovering and re posting it on your show link in the show notes for the first part of the two part interview the second part he will hopefully linked to shortly, and that is where the predictions and more serious advice comes in. But. Yeah, it was. It was fun listening to yourself from fourteen years ago Oh. My Gosh, wow, that's not well. At least what what is it? Is that receipts? You Have Receipts Rob. Well I was on why influence! EPISODE FIFTY DO I share how my past affiliations made way to podcasting so I kind of like he Jeremy the host. He kind of talk me through my guess trajectory of where I began and ended up with all of the things that I've been able to manage in my entire life, which is kind of weird when people ask questions, and then you go. Yeah Oh. Yeah, was doing that Oh. Yeah. I did that, too. How did you end up here? So he asked me a lot of questions about that and I. Just it was really great. Jeremy did a fantastic job, but this is where I'm going to tell you the behind the scenes of what I was mentioning before when we were talking about video and Jeremy, Jeremy, respect man I love you. You did great he such a good guy. He's so sweet, but he learned a lesson so. So mind you. It's like who I think we recorded early. I think it was like ten o'clock in the morning like we record here like at ten am as well was one of those things, and usually I, wake up, and I take care of the girls and I do all the things that a mom does right, and then I I'm in the middle of working and whatnot, so we he sends me a link to do the interview and I get behind the mic and stuff, and it's a streaming stream yard. Lincoln I know stream yard because we use it for she podcast I. Know It's an audio and video thing so. He sends it to me and I'm like. Oh, it's video. Mind you I'm in my pajamas. I don't think I. Even like brushed my hit nothing just like I'm going to record a podcast interview like who cares right my voice newstalk so anyway. So I put them the video on. Just because it's thought we're talking with each other and whatnot and. As. We're about to begin. He says something like. Is it okay if I record and is it okay if I live stream this? Oh, I was. No No, no. I'm in my pajamas no I'm going. I'm not going to do that and so we had a little conversation that was like. He mentioned his wife when we were taught right before like we were talking just had a really quick conversation. He mentioned his wife and I was like her. Would you wife go live right now? and. He was like no, and I was like yeah. So. It was just like an mind you, it's just all again. It's all learning stuff, but what my suggestion was. If you are going to go live in your, because he goes live to would have gone live to linked in and facebook, and I was like. Thank you. That would have been awesome, but I need a little. Heads up my least, so I can take my pajamas off and put something else. So so anyway that was that was big. New Don't dream. Live through. The Su- not okay anyway in lastly, I'm just GONNA. Share that some of our and team was live. With the typecasting for beginners conference that happened this past weekend on June thirteenth, and both Dave Jackson and Rob Greenlee both have sessions, and I actually because we are sort of future casting here. Maybe if you go over to the independent PODCAST CONFERENCE DOT com slash virtual, there might be a replay. I have no idea how they're going to handle it, but you can definitely go over to the independent podcast conference dot com, and then refer to whatever the proper link is linked to in the show notes if there's anything that you can do either to to watch, though sessions now or Whatever because I'm not quite sure how that's going to be dealt with. And therefore where are we going rob? Of course. I have no, idea. Of Time. I. Don't you know I'm looking at the next month? I? Don't see anything coming up and So there'll be some things I'm sure come up, but I I was trying to find some stuff you know we take out all the physical stuff. It's pretty much gone now. There's still a couple of physical events that you know. There's still podcast movement still scheduled for October. And then I've got content marketing world also scheduled for October, and there's a few other events that are still scheduled that we have some people that might be going to stay. They go through in September but Unfortunately you know again. covid nineteen on over and people are sure acting like it is, and that's not going to be. That's not going to bode well. We do have a dream just a quick remembering remembering that we do have. The webinars for the PODCAST Academy. If you guys want to check that stuff out, and so that you can sign up for that because that's still going to be the week that you listen to this hopefully I mean if you listen to whenever we release this, then we are going to be there. I'm at least Rob Greenlee. Of course. He's the chairman and then I. Am and I'm. This is way out I'm going to be. Good. This is again virtual. Be at the PODCAST. Latin fast, and that's going to be happening a September twenty fourth. My session talk. Tino whatever is from eight to eight, forty, five, September twenty fourth in. That's a Thursday and that is a s. t time so I think from what I remember. That is one hour ahead of eastern standard so. Anyway ast time eight to eight forty five PM September twenty fourth. For Future, talking virtually with people, I think that's it right? Is there anything else that we need to address here? As we close no future I'll see my air conditioned to kick in a few times. I could hear it I. Don't know if it was picked up on the recording. It might be just just finding the dead area and my recording. You can come back here to the end of the episode to find it good segment where the air conditioning was loudest and use. Find and remove if you if you're using anything like sound. So. Yeah, any clearing on that you. Rebel rebel. WanNa. Remind you now so that you know where to go later. You need to find a dead area spot. I think that's it. Until. Two weeks we'll see you for weeks. That's right. Mind you. If you have any feedback, please email the feet Lipson dot com. The feet Lipson Dot, com, you. You can also download our APP from US and Android. Just search for Lipson L. A.. B. S. Y. N. and you'll find us right away. You can also call us at four, one, two, five, seven, three, nineteen, thirty four, and in the next couple of episodes we hope to have special guests on the show, so stay tuned to hear. Some of those conversations I can't say that rob. Greenlee is going to be with us in the next episode of the feed to give you a little bit of an inside scoop about the podcast academy after that first women are. So, that's going to be kind of fun anyway. That's about it so looking forward to hearing from you guys as you email feedback to the show and Bob I. Talk With You guys soon.

Lipson rob apple Lipson DOT com facebook Lipson spotify PODCAST Academy Elsie Escobar Co. China US Pat Castro Darren Marlow Youtube IMDB Hi Elsie Samsung TORONTO
156 Spotify Passthrough Update and Other Things

The Feed The Official Libsyn Podcast

1:06:41 hr | 10 months ago

156 Spotify Passthrough Update and Other Things

"The B. It's episode one fifty six of the feed the official Lipson. Podcast the PODCAST. That takes it beyond podcast into keeping you podcast with podcasting tips and Info for the everyday podcast or plus of course taking you inside lips in the largest podcast host and distribution network since two thousand and four. Oh my Gosh Hello I'm Elsie Escobar Co host and producer of this podcast as well as the community manager over at Lipson so in this episode. You guys we discuss the apple email that was sent in mid-november because that's what we do here we deconstruct yet. Another email that we sent as in we. Lipson to make sure that you get all of the must know information about the spotify pass through changes in stance big thoughts on how to use consumption rate data demographic versus psychographic information teaser promos show notes versus blog post and all my gosh so much more oil and of course stats stats. Stats this time user agent. Ngo graphics but before we get onto the business of the show. Here's how to get on the show. Please send a thirty seconds. Promo to the FEED LIPS DOT COM in really. What it needs to be is exactly what it says. It needs to be thirty seconds or less and be clean as in no profanity. Y'All thirty seconds K thirty seconds. I mean you can get away with like five extra ones maybe thirty five seconds but Tra thirty thirty is good attached to your email and send it to the feed at Lipson Dot com the feed at Lipson DOT com. If you don't have a promo but you want your voice on the show you can always put in a little plug for your show when you ask us a question or add to the conversation that you hear on any of our episodes and you send it to us as voice feedback again the fee that Lipson dot com. You will for sure listen to some examples when you listen to the rest of this episode. So you record it and you email it to us you can call us also at four one two five seven three nine thousand nine hundred eighty four or you can use speak pipe speak pipe dot com slash the feed. Those are all super easy ways for you guys to get on the show. And lastly we also have a long-running blog feature called Rockin Lipson podcasts. So every Monday we highlight one. Lipson podcast and in order for you to be featured on the blog. Email the beat at lives in Dot Com. And that's it. I'll send you all the information. It is first-come-first-served for everything and I just said so. The sooner you get your information to me. The sooner that you'll get in the queue all right and now let's jump into our main conversation with Rob Walsh vp of podcast relations. At lipson. Who also happens to be my co-host right. After our first Promo of the episode from the Amazing Women and from creatively complicated high summer. Hey and I'm Stephanie. And we are the creatively complicated podcast. That's right every week. We dive into the messing of our creativity. Well summer isn't it really does creative therapy for us. Yeah it kind of is but like we said. Creativity is complicated. It sure is we about consistency process brain frenzy. And all that stuff at creatively complicated Dot Lipson dot com hello good generic time of the day Elsie. Has it go in. Who's going good you watching any the apple? Tv shows yes. I am how about you. I am in Disney plus. So we're watching that. And here's what I think is really interesting about Disney plus an apple. Tv Plus Apple TV when they launched they launched their shows with three episodes so for for mankind for C. shows they launch with three episodes. Disney plus launched demand delorean with one episode. So for all those people thinking I have ten episodes look apple. Disney are just doing one and three which is what we've always said one or three Wanted to three. They followed advice. So thank you Disney and apple for listening to this show for maybe not maybe not but I don't have Disney. I do have the other one to apple. Tv plus and yes. I am totally hooked on the episodes and I love them. I think I've watched them all except for the one about the moon. Roman kind really good. It's really good. That's that's my number. One of my. I watched that I you know so when Monday morning came around. It was time for me to work out. I had all these things to pick from stuff from. Hbo's stuff Applause all this. My workout on Monday was from mankind. That was first. Wow like that. That's the one I have not watched. I watched everything so anyway. All right so now but actually moving on from apples. Who APPLE APPLE TO APPLE? We got an email from apple around thirteenth apple. Sent out an email to many podcasters and well that means time for us to read it for those of you that did not get it or well did not get the meaning of it either way. When I see these emails I think ooh content for the next episode of the feed. So Elsie Do this in the normal traditional way have you read the email and I will interject with commentary and clarifications where needed or where I think are needed all right so here we go. Here's the email though just as a note. Rahm you know. I've read this now so many different times like two separate shows and I actually did my very first instagram live. Because I thought Oh this is like really good. I wanted to test things out now is like Oh this is a really good content so I went on my instagram and turn it on and I read the email and I explained it and it was fun. It was great because people had QNA anyway. I oh that was easy. Okay here we go again do you. Podcast provider below are some updates to help improve the experience for your listeners. On Apple podcasts manage show launches. You can now hide shows while being reviewed for approval this way you can easily manage the launch of new shows directly from podcast connect simply interjection point. Yes for many individual podcasters. Don't do this. This is really a feature for businesses. Businesses have been clamoring for this but for individual podcasters. Don't hide you show. Let it beat in there right away but go ahead but if your business absolutely this is something. Businesses have wanted to be able to hide that first episode and then turn it on. I'll just say this. Seven hundred seventy thousand shows in their apple. Search works on based on shoes. Things subscribe to in and the chances that your show is going to be stumbled upon to quote Mel Brooks. Oh you should have such problems. Go ahead okay. Quote simply select high podcast after submitting it for review. This action will not impact or delay the feeds review process when approved. You can then select untied podcast and allow up to twenty four hours for your show to become searchable on Apple. Podcasts learn more about planning in promoting your new shows on podcast marketing best practices. And that's a hyperlink that they have inside of the email. This is really meant for businesses individual. Podcasters don't hide. Just let your shelby live. Is someone stumbles upon your show prior to your launch date. That's a first world problem. It's not an issue. I understand for businesses. They don't want it to be out there too soon but for individual podcasters. Don't use this feature. Ed discontinued email quote updates to host and guest image specifications. We've updated the aspect ratio of images of hosts and guest displayed on show episode Pages Review. The updated requirements. A bullet. Okay this is where I interject. You are before we read these. There were some reports in the podcast forum boards in facebook and that the specs in the email wrong I have confirmed with apple directly that those reports of it being wrong are actually wrong and the specs in the email are correct again. The email specs are correct. Which by the way do match up with what they ask for for their submission form. So that's why I actually went out to apple and someone said this was wrong Second that's exactly what they're asking for here in the in the promotion submission for him. I don't think it's wrong. So apple confirmed that the email specs right and this is where it gets confusing. This is just per the artwork for your head. Shot not your square artwork for the show though specs did not do not change back to you. I'll see and just to clarify really quickly guys if you WANNA know what we're talking about already we've discussed it at length in the past episodes as well when it comes to have a lincoln a show notes for the past episodes while and maybe even point you to the time code so that you can easily refer back to further discussion on this. Okay here we go quote three. By four aspect ratio size ten eighty pixels wide by ten by fourteen forty pixels tall preferred format. Png OR J. Pang fit the entire face of the person within the image. Do not crop face ears. Orton leave padding between edge of image and the face subject should face and look into the camera use simple non distracting backgrounds avoid typography and logos avoid other faces in the image background. I'M GONNA change the tone here because this is important here if your show page displays a host and guest section and you'd like to update or add images. Please contact US photo. Submissions podcast. Miss also include a signed photo release for multiple images considering including them in a compressed folder or an external link to a file sharing service as a reminder. This enhancement is only available for selected top shows in English. More podcasts will be added over time. Please review and accept the latest terms and conditions and services in podcast connect for your show to be eligible for these features and again as we said in past this is forced to lack shows. This is the lottery thing this will we're talking about. You had to accept the terms of service. But that made you eligible but doesn't mean you're going to be selected and this is just per the artwork for your headshot not your square artwork for the show which again has not changed. You still need fourteen hundred fourteen hundred to three thousand three thousand square artwork that is less than five hundred kilobytes file size. That's the artwork. That's in your RSS. Feed the artwork. We were just talking about here. This whole section was about has nothing at all to do with your RSS. Feed nothing at all to do with what you upload to Lipson or any other podcast host. It's all about apple selecting you and if they select you that's the artwork that they require and yeah weeding. Get an email about this at all. None again going back to the email holiday submission schedule if you plan to release new shows on apple podcast in November or December. Be Aware of the following periods of delayed submission activity November twenty second to December second December. Twenty third to January second show submitted during these windows may not be available within our regular timeframe of five business days. Please plan accordingly and submit any new shows with this in mind. Regards the apple podcast team and they just backed up there. What we had been telling you on the last few episodes that if you want it to be live by January I should have already submitted your podcast to Apple Prior to November twentieth. Obviously everyone listen to us and did that. And no one is stressing out about their show being live on January first excite. Of course someone last week that's admitted on Tuesday and then said to me on Thursday. We're going to do a press release today. I know you're not yet big company and if someone that everybody knows and I was just like what are you talking about? We thought to be three days on my God. No I go you press. Release I go. You're putting it off until at least December ten of minimum my God. We'll see and also just to clarify guys and I know I keep saying I keep harping on this because this question does come up a lot. This is not for your episodes. Okay this is for like a new entire new show an entire whole new one with a narrow. Rss Feed all that that you had to submit for the very very first time in two apple podcasts. In folks when you're explaining the clients here's the simplest definition. Seinfeld equals a show bubble boy in puffy shirt equal episodes. This is about the show. Seinfeld not about the individual episodes correct. Yes so everything should for all intents and purposes be okay with you just publishing as normal. It happens every single year. Everything's Fine. This is just for when you're submitting a new show or possibly if something goes a little wonky with apple podcasts. Only like the directory or something weird going on with your artwork. That's apple podcasts Pacific. They might take a little longer to get back to you as well is what I would assume it. Thank you apple team for sending this out and thank you for giving people a heads up. I know some people were complaining about apple in the apple does a lot for this community and they try to communicate here and again they gave you warning about submitting and it was nice to let 'em to let you know that they don't have do that and apple really does care about this community and thank you guys for sending this out and thank you for the content because people always confused who always gives us stuff to talk about okay all right but now from one email we're moving from like an outside e mail to an end darnell email at least a company email that went out to our peeps. No we were warning people on the show for past couple episodes. We've been giving the heads up. That spotify would be switching to pass through and earlier this week. We sent out an email saying that is so here is the email we sent in L. C. Can you read and I will interrupt or or maybe it will just call it. Color commentary okay cult. Color Commentary Okay we quote. How lipson publishes your podcasts. To spotify is changing to what is called passthrough this week. Your content will still publish out to spotify with the like magic feeling without you. Changing anything in Lipson. If you have the destination already complete pass through similar to what most podcast directories use. It merely means that spotify will serve content from lipson servers instead of making copies and serving it themselves. Commentary Point Okay so this this. This is where you've had an issue maybe spotify in the past where you released an episode in. You said something in the episode. You didn't want to edit it out and then you had to upload new episode co it doesn't update in spotify because they were hosting the file not passing through the request to the file to our server so when someone on the spotify APP hit download or kicked the play button they were pulling that file from the server the spotify server not from the Lipson server and they would take the copy at the time release and that was it. So if you had to make a change the change never got through to spotify users or if you're using our ad insertion tools which Lipson this atmosphere tools for twelve years longer than any other company if you're using our ad insertion tools than the versions with the ad insertion wouldn't there especially for those that were Geo target now they are pass through. Thank you spotify. Before making those changes for okay going back to the email why does this matter stats any stats you had? Before this past through update will remain in the separated spotify section. They will not be added to the overall stats. Once Pass throughs turned on your new spotify stats will be part of your overall stats and no longer broken out. File encoding spotify requires an MP three file however many of our producers prefer to use 'em for a Lipson will be transporting any 'em for a file to an MP three four any show hosted at Lipson who is submitted to spotify regardless of the account level. So don't run out and thank you have to change the format of your show. We got you. We are only trans coding for a files to MP3 for the spotify destination. You can commenter here. We're also doing it for Pandora and deesor but we didn't want to get anything confused in this email so just to let you know as far as spotify concern. We're going to do that now if you're doing them for a. I'll let you continue here reading. Talk after you get through this packer so you can keep creating 'em for a for apple podcasts. Or your current workflow. Bought a spotify destination must be complete. If you want to be in spotify we wanted to allow you as a podcast to make your files available as amphorae out to the world in general but still allow you to be in. Spotify and spotify does require. Mp Three so to do that. This is where lipson destinations comes in. So let's and destinations. 'cause you have a fee just for spotify we can convert your rate. Mp Three four spotify we do that for Steve and we do that for Pandora as well. So that is one of the advantages of having destinations for lipson having the different feeds. So you people. We've talked about before the advantages. Here's a real world advantage of. Why with Lipson? Even though you you WanNa do 'em for a majority of people in the world that would have excluded you to being on spotify if you weren't with us and moving onto a little bit more of the email file replacement and ad insertion this new update fixes the previous issue of replacement files published via. Lipson not updating on spotify since the files are now coming from Lipson when you update a file on Lipson it will update on spotify for anyone using the liptons AD insertion tool this update also means you're ad campaigns will now work in spotify including Geo targeted campaigns. Hey I know people that yes they are. They are happy. We'll spend. I mean we have people that use a geo targeted campaigns not just for advertising but for promoting local events and some of them have good size audiences in in spotify. So now they're happy that those Geo targeted promotions of local events live events will work in spotify as well now the spotify specific stats in Lipson. Ui Last Day was November nineteenth the first day of spotify stats in your main stats November twentieth. So we made the switch over on that day. And someone clicks play or if someone clicks download both will show as spotify user agents. Stats of test. This looked at it works which is as it should be so when you look in your user agent includes both when someone actually clicked the download button in spotify. App OR CLICK. The play button either way. Just GonNa show as long as minute. Data's been delivered. If you or someone that had another service listed as your partner for example your old host or an ad network mid roll is typically one that would hijack in ask the have them listed rather than Lipson. It is possible your show was not set to pass through if you are not seeing any spotify stats in your main stats starting November twentieth. But when you go to your spotify podcast account and you see stats there. That is likely UAE and this is a very small small percentage of shows the majority of shows on Lipson that had spotify. Setup should be good to go now and showing spotify in their stats. If you want to know for sure especially if you're not seeing spotify stats I go to podcasters. Dot spotify DOT COM. That is the euro for your account at spotify for your podcast. If you set it up then click on your dashboard. Then Click your show. Then Click details on this page you will see on the left licensor slash hosting provider. It should say either or liberated syndication depending on one year show is at it. It'll be one of the two if it does not say lipson liberated syndication look at your RSS feed right above there and make sure it is the Lipson feed you are out ending with slash spotify if so update than NTR S. Feed with the slash. Spotify again then click next then you get to confirming your hosting provider and make sure to select Lipson from the drop down list. Then Click next and confirm all looks good and Click Smith if it says slash ARA says you need to go and set up to slash your spotify destination at Lipson and then come back in and change your from slash rss to slash spotify. Gone all that. Good if not rewind or email me Robert Lipson dot com by the way if you email me Robert Lipson dot com. I will be out of the office until December second for when you hear this so just to let you know. Probably better to rewind right now but if you still hit rewind a couple times and still not getting it then you can email me Robert. Lipson DOT COM one thing. We did have an issue on during the switch over is on the twenty first of November. We turned on the unique destination. Code for the file. Url's in the spotify feed this allows for you to see spotify in your destination sets. That is good was not as good is when we did that. The spotify APP saw it as a different. You are L. And then anyone using spotify APP where they had downloaded episode of your show. Their APPS RE downloaded a new version of all the episodes that they downloaded previously of your show. That is how spotify APP works when it sees a change in the R. L. RE downloads. A file at the user level doesn't look at the GOP tax this has caused a temporary spike in downloads. That aren't getting filtered. Out is the simplest thing we can say because as they are from a stats. Filtering point of view legit download request. Just note if you look at your Lipson stats and you have a decent percentage of spotify users from November twenty first to around the twenty four th you will likely see a spike in spotify downloads. After that it should really roll backed being things should be normal after that note before we switch the URL's in the spotify feed to include the custom coach for spotify. There was a thirty six hour window where I could compare stats and what I found was. The download percentage for spotify was pretty close within point three percent of where it was for spotify downloads in the old stat. Part of it for the same day window the week before and right in line with what we expected to see We'll know more for sure at the end of December but it looks like how spotify was reporting numbers in the past. It's pretty darn close to how we are filtering out for the IB numbers now on our side. So if in the past you had an additional thousand downloads per episode on spotify going forward you should see pretty close to that extra thousand downloads now in your main stats from spotify user agent in if anybody has any further questions or you are seeing a conversation somewhere out there in the social media world or whatever your you can share a blog post. We put up a blog posts. That isn't quite as in depth as rob's is here in terms of the technicalities but you can very much share that and it'll just guide you to be able to email support if you have any further questions and now moving onto another e mail. Hey Rob I see that. Lipson in spotify will soon have passed through year. Would you then recommend that podcasters? Still claim their podcast on spotify. Or would this step from the feed episode. One fifty one be redundant. Now thanks for your knowledge. Love the feed with you and L. C. regards. This is from Mary. Hi Mary you can still claim your feet and spotify. Just make sure that you I submitted via Lipson slush spotify destination and when claiming you enter your feed for spotify that ends with slash modified. Do not enter those slash. Rss Feed you are out. Spotify does give some extra stats such as percent completion demographics of listeners. So definitely you wanNA claim your feet. Just make sure you are using the spotify destination in claiming the slash spotify feed. And don't worry folks all these special destinations we have you. Can if you ever decide to leave. Lipson you can go in to that destination. Go to advanced and you'll see a place you can put a redirect we don't holding anybody hostage regardless bad reporting out there. That's not the case. So you have full control of your show and your feed at all the destinations and again WanNa make sure we do things right for you in. That is how our system is set up moving into another email. Hi Rob reaching out to the resident podcast expert. You Oh my God Rob Bell podcast episode consumption rates. Is there any platform that measures consumption rates besides getting into the apple podcast account in curious? Is there any industry stat surrounding the average podcast consumption rate for example? What should people aimed for as far as consumption rates go seventy percent seventy five eighty regards and are all right only apple on spotify? Give this information. Those are the only two that share consumption infant. They are also the two biggest so really. Those are two good enough. It's going to give you a good feel for what your shows doing what I tell people to look at is go around. Ten percent of the way into an episode and what percentage of that audience is still listening prior to your Outra or ninety percent of the way through the episode. If you're outdoors less than ten percent of show if you keep seventy to seventy five percent of that ten to ninety percent transition. Dad is a good trend. I sent a screen shot to them for for show that went from eighty three percent consumption about ten percent of the way through to right around fifty nine sixty percent. Right before the outgrow. That show kept seventy one percent of their audience over that period and looked at a lot. Different shows some whole ninety ninety five percent through that some fifty so it really just varies. But if I see you know when I look at the shows that do really well have good numbers that I consider probably really good loyal audiences that seventy percent seems to be in seventy seventy five percent seems to be a good number to shoot for to get above that great. I mean absolutely singing the praises if you're below that look at where people dropping off and you should be looking at where people drop off anyway and state this. The most important reason for looking at how people are consuming. Our show isn't even to report it to others. It's so that you can figure out what people like in your show. What is it that you've been talking about that? The audience likes and and what don't they like where they leave is often a good indication of what what you're talking about. That was driving away so kind of look at what your audience does and doesn't like to understand what you can do more of now. There's certain places where they don't leave you see that flat line figure it out and extend that in your show. We have a voicemail Li. Do here we go. Let's hear from Neil good generic time of the day rob and Elsie. My Name's Neil. I'm the host of the snooze button. Podcast show focused on sleep and insomnia and trying to help people cure their sleep issues. I got three questions for you one. How granular and dependable is the DEMOGRAPHIC INFO? That's coming back from various stats. And what do you think about using that data to inform content for example spotify tells me that more than half of my audience is female and more than half are between thirty five and fifty nine. What about tailoring content to that demo or is the data not necessarily accurate enough to warrant that question to what you think about releasing teaser? Promos on a per episode basis like a thirty second spot released a few days in advance to promote the next episode question three. I'm a one man band so in addition to being a new dad again and doing a morning radio show in the fourth biggest city in North America. I'm running this podcast. The really was only supposed to be a place to share the research that I'm doing for an upcoming book that I really don't have time to write so in your experience. Which of these too time. Consuming things is likely to have the biggest impact on building my brand and my audience. Pick one one comprehensive show notes in time codes or to recycling my podcast content by turning my interviews in two blog posts on my website excited to hear the answers. Sorry to jam in three questions in such a short span of time. But I really appreciate you and Lipson Dave Jackson and all the work that all of you are doing. Thanks a ton. I appreciate the help thanks. I'M GONNA go through the three questions. Here and try to address them and Elsie paying in because some of these are opinion at best So one was you know how granular and dependable demographic info coming from spotify. What do you think of using the data to tailor to those cutting demos? I am not a fan of trying to tailor content to audiences you may have based on demos in most cases. Podcasts are psychographic matches. Let's say you have a show about communion reading because well we've not used that one enough exhumes. Does it at all matter if your audience is male or female or something else. I mean doesn't matter about their age not at all. I mean what matters is they are interested in Chameleon Breeding. And you best target your content for that topic lasting you want to do is say. Wow my audiences. According to spotify females between the ages of thirty five and forty five. I better make my next episode with a twilight theme not GonNa Work for you. Chameleon Breeding podcast. Sorry not going to do it. That might sound like a silly thing. Exactly don't worry about your demos if you're a show that psychographic based now if you have a comedy podcast. That might be a little different. But most podcasts again our psychographic. Don't worry about your demographics. Question to releasing teaser. Promos absolutely if you can and have the time and can make them really interesting but make sure it is interesting for your target audience and not misleading. Saying Your Promo for your next episode. You'll have a cure to baldness. That would pique my interest but if the episode winds up being all about collecting cabbage patch dolls and how to cover up their bald heads. I might not be so happy with you that I tricked by your Promo and chances are those that care about cabbage. Those would not have cared about during this anyway for your. Promo say what you do do what you say. San Interestingly which is hard by the way I'm GonNa tell you now. It's getting interesting. Promo is not easy. That's why I said if you can and you have time and you can make an interesting but not everybody has the time and the ability to make an interesting promo. Yeah it takes. It takes a little bit more of an understanding of what the overall art of the entire episode is about right because there are some of them that are really easy. Sort of like You know if it's a narrative type of storytelling show then you'll know what the next episode is going to be about because it's a story that you're building on if it is an interview show you really do have to figure out what the entire conversation is about and one of the key things about that conversation of why you should listen in like thirty seconds and sometimes the conversation is huge right. You don't know what it is when it comes to creating them absolutely. I think rob nails it in terms of if you have the time and the to put out something good. Yeah do it. You can actually even add it or pendant to your episode. Meaning the one. That's coming up next like you could even add it to your own episode as a teaser within your own stuff as to what's coming up. I think that that's a great way to do it. And if you make it you know a minute or less you can very much use it on twitter and on instagram and it would work fabulously so it. In in that respect it's actually quite great for any of that stuff. It's time and resources to do that. To be able to call out and and be able to have something that is evocative for somebody's ear to really catch on. It's it's that's the hardest part. I don't do it because it is not something I feel. I have the talent to do. They just know my my my capabilities and I'm just like I don't know how to do that each week. I mean I would spend probably half the time I spend on my podcast trying to come up with a sixty second. Get so overly anal into it. Going to be good at Cabbie Great. It's gotTa be wonderful. It's kind of interesting. I spent all this time and I just know I can't go down that rabbit hole. He had an okay next question which gets better. Roi For time spent on a comprehensive show notes and time codes or recycling interviews into blog posts on website. Okay this is definitely opinion area here. It would depend on how accurate you want those blog post to be you can pay. Tammy for eighty five to ninety percent accuracy at ten cents a minute for so for six bucks for an hour. You get a transcript. You can copy paste into a blog post and at the eighty to ninety percent accuracy. And if that's okay then that will be the best for time spent because it's about a minute extra work. It may take ten minutes for the whole process twenty minutes. But it's about an extra minute of work but if you want greater than ninety nine percent accuracy you're looking at four hours of work minimum to get act that accurate for an hour. Two point someone might actually WanNa keep reading it. I mean it really depends on what is about. I mean if you're not accurate remember this. If you're not accurate eighty five ninety and all these words and things start getting crazy in your idea. Was THE BLOG POST? Was going to be something. People read. Not just fresh. Ceo Eighty-five Ninety. Percents ain't GonNa do it? That's nine hundred words wrong on that blog. Post comprehensive show notes and time codes would be a lot less work than than a ninety nine plus percent accurate blog posts for the better. Roi and again. It also depends on your topic as well. I mean comedy podcasts. Transcripts isn't that much value in that comedies. About timing it's not gonNA relate but a more niche topic like an interview talking about the future of biofuels that would have much more value as eight ninety nine percent accurate blog post. It really truly depends on your audience. the majority of show notes time coated with a lot of thought into them. They're really great for if somebody's new coming onto your website it's just get a peak their interest right. It's GonNa Pique their interest to WANNA listen to the show that's usually what tends to happen They're usually as reference so I use them for somebody who's already a fan of the podcast or if I'm a really huge fan. I never go to their website but I do remember. Oh my gosh. They covered it on episode. Whatever I need to go back to the website to refer back to these things that they've talked about in the past when it comes to a blog post that is going to be used for. Seo or better Roi. I would be a lot more. Strategic about that in terms of Roi of the investment of your time to craft something to be able to create a blog post that is strategically written to reflect the best content of either one of your episodes that was like jam packed full of amazing staff. Or maybe a compilation of your latest three interview shows or three topics where you outline your point of view your leadership your thought leadership in the space of whatever it is that you're putting out there things that you really want to bring attention to and sprinkle in a couple of like lovely players in there because you can actually have. Maybe a compilation of three that are dealing with the topic of ice chocolate. Ice CREAM TYPES. You know and like that's what you've covered. And now you can have three players in there and refer back to the other episodes. That would be awesome. Because what you're creating when you're doing that. Blog post is your creating it for somebody who wants to read something and they will stay there and then go. Oh there's a podcast about that. Let's go check that out so it really is just an invitation to really expand on whatever it is that whatever you WanNa do. You don't have to do that every single week. That's a lot. It's a lot to do a really good blog post where you pull out the key. Whatever insights ideas all of that from something unless you have a team? Obviously that's working for you and doing all that up but yeah it. It has to be very specific for what you want to do and you have. And here's the catch here just because you write this lovely bought blog post does not mean people are going to read it at doesn't matter how good it is and so there has to be a like a promotion for the blog post to like marketing and all that so people won't know that you wrote this amazing blog post if you get promoted it and that takes a lot of time so it depends. I would do it like once a month or maybe once a quarter do a rea- work my butt off to write the best blog post ever and then promote the crap out of that one great moving on here. We've got a promo number two from the Mandal. Lor Complicated Prophecy not agree. It is a time of restoration. The Empire has fallen and the New Republic begins to establish peace throughout the galaxy but in the far reaches of the outer rim lawlessness and corruption still exist alone gunfighter emerges join cyber ren and Div Islam as they track the adventures of the mandatory. This is Amanda Lor. Podcast thank you. That's one. I'm subscribed to sleet well. He talked about the Mandalari in earlier. I really like it I. I'm liking it. I'm liking the theme. The feel of the show. Disney's doing a good job with it. I can't wait for the next two episodes. That's cool very nice. We're recording today tonight. When the kids get home from school we'll watch because they come out of Friday. Believe and we'll be watching tonight. Well there you have done the don rights but now moving back to apple because we cannot not speak about that. A new sixteen inch pro has just been released. Oh my God. Yes apple released in the end. Apple claims it has podcast quality. Mike's and we all in podcast insulting were gonNA. Did you have to go there? I have a new macbook pro ordered the new sixteen inch future episode of the Feed Likely Episode. One fifty eight. I should have it and have it set up by. Then we'll do some recording with the podcast quality Mike's in the new macbook pro. There was air quotes there. Kinda SORTA had to order the new Mac Book. I was really. I mean I really love my fifteen inch with the SD card slot hdmi slot port. And all that but my battery says service battery now and the terms off the laptop right around fifty percent charge apple to apple and they said Yeah. You need to get this replaced asap and they need to. I need to send it in to get the battery or place in. It's GONNA be like two weeks to get it up on battery. So yeah when when the new MAC book was like okay Yeah no choice. I have to upgrade. In any case it will be interesting to hear how good said podcast quality. Mike is or is not an. I'm sure we'll have lots of caveats. Only do test it like. Don't use this unless you absolutely positively have to use it and how good it is. Fans could still kick in at some point. I do like the eight terabytes of storage which mean I know I will never have to remove files from my computer again which I have to do right now all the time because I'm running out. My one GIG is just maxed. I mean if I look at my hard drive and I have more than twenty GIG available at any given time. That's a lot. I am looking forward to not having to manage what files day on my computer on which I have moved extra hard drives to make room for new recordings. That's crazy and then you're going to be you know in Dungle town. You will be in dangled town. I already went off and a couple of Gondal. Usb ONES and I'll be testing them out in talking about them probably on the feed Not to be out today. I O S Yeah I have to order a whole bunch of these little ones. I already ordered one Dongo. That had gone my backpack that has an HDMI board and a bunch of other reports. That will be needed. It's like never ending. I broke down and I'm moving from pickup truck to El Camino still pretty. It's it's camped out. It's a pimped El Camino but it still an outcome you know. It's not a pickup truck. Yeah it's gotTa you have to have all the stuff everywhere and you know most of the time. It's not an issue. Except when you're like Oh crap the connector the connector. Yeah that's ex- so what I've started to do is now. I have a USB. Because that's the one that I would need the most. Especially when I'm around I try to carry one of those in everywhere all my bags so if any for whatever reason I am in need of recording something and I'd like you know I have one inside of my External my make you to you that I carry with me if I have to record outside of the House and stuff. I always have a little dungle in there because I'm GonNa Forget it. Forget it I'm not gonNA be able to connect to computer I no Mysel- okay so moving into another email. Hi Rob. I live in Rome Italy. But my podcast editor lives in San Francisco in. We're having trouble. Finding a way to send raw on edited podcast episode files to Him in San Francisco. I'm really hoping that you have an idea on how to do this. Because I've searched the internet and haven't found a thing I'm wondering. Is there a way for me to put the unedited file on Lipson and then give the editor access to my lips and account so he can access the recording and do the editing? I'm really at a loss here and everything on the technical side is quite an uphill battle battle for me Thanks a ton and this is from Wendy. So Wendy my guess is your raw files af or maybe you're doing the garage band file and it's less than two gigabytes and file size. That's what I'm going to guess. And if so then you can use one of my favorite free tools. We TRANSFER DOT com. If they are over that size you can go to the paid version of transfer that allows twenty gigabyte file size sending. But that's right there. That's a solution for you that that's what I use when I'm transferring big files round and it works great. Yep there's a lot of people who use up for sure I have set up I mean and it depends so if you want to do it for free and free and easy and you just you know do the transfer thing we transfer is absolutely awesome. You do need to have you as somebody who is outside of the US. And I don't know the infrastructure inside of an Rome. Upload speeds are usually the issue for a lot of people download sometimes as more optimized and Upload Upload current issue. I've never noticed speed ish now because you flick away you google fiber thousand Gig never mind. I'm sorry I got so. Usually upload speeds are but we transfer actually you know does it in terms of slow speeds the reason that I use dropbox for this is because it can keep running in the background. And I don't have to be like on the browser and like there's been times when I've closed pages and I've in the middle of uploading and I forgot that I was doing it in. Oh my God I have to start over like all that kind of stuff when it comes to dropbox. It's fine so I've done that. And that's the way that I transfer files to John. Our producer four. She podcast. We have a shared file. And all I do is I just dragged those files up there anytime. We're finished then those start to go there. Those yeah those two I think. Solutions are possibly the best ones that you're going to get for us. Thank you all right so we have another little bit of news here kind of sort of what do you think about this rob your? I saw this on the inside podcasting newsletter US newsletter podcasting. I'll read the news. And then you comment okay. So here's what was in the inside podcasting newsletter. We're going to have a link in the show notes. In case you guys when I click through here it is quote yesterday I stumbled across the unofficial news. That apple has hired Emily Auction. Schlager think. Sorry I know that's very card. Sorry if I missed mispronounced. Your name Emily National Geographic's current director of podcast and an ex reporter slash producer for NPR. According to a source the move is the quote. I have many content hires for them in the coming weeks and quote. This development appears to support a story Bloomberg published last summer. Which claim that apple plans to bankroll original podcast? To fend off. Rivals and quote will be interesting to see. I mean this was one of those things. Apple won't confirm anything and in in till it's after the fact and it's you know at their leisure so we'll we'll see what happens With emily and she gets introducer she just part of the team is trying to help curate. Better I mean there's a lot of new content coming INSIDE APPLE. Podcasts teams always. They're always looking to feature different content so hard to say what she's being brought on board for Ben sources inside apple the end it sets such a misnomer covering apple long enough. I know sources just means that. Someone's speculating sources. Never Yeah you never know so all will stay tuned but alas that was interesting. That was interesting all right so we have a worse will email of the week. Rob Shall I continue and read? Okay here we go hello APP name. Redacted is a smart podcast aggregate or that carries content based on interest mood and commute duration. We'd like to become one of Lipton's distribution channels let's habitat for details name redacted so. I had a call with these folks and their APP was one where they use. Ai To pick your episode solicitude so you WanNA listen to the feed. Tough one of your own. Good luck with that. They went the far side of things on recommendation making it as far as I could see impossible to pick shows and episodes you know you wanNA listen to so yeah. That call did not go exactly how they were hoping and no they will not be Lipson destination anytime soon. Too many come into the space not at all understanding the space. But I'm sure they. I- subroutine algorithms are top-notch the results probably much out all right while then but we now have a voice mail message here to listen to their is Robin Christopher here in the UK a weary for Banal. It's about podcasting if you can't say idea podcast called well it's the Russian instituted blind over here in the UK Tech Talk. Podcast is a weekly focused. And that's hosted certain platform audio boom. I'm not involved in hosting that one up publishing episodes to the platform. But I also do a daily podcast dot dot which is an echo demo. Podcast all the skills and things you can do with the ECHO and we're up to episode one thousand in eighteen at the moment so yep daily for coming on three years now and I used put being as my platform purely you know by chance. I came across that one and it's not very accessible as a blind person. Now the DOT dot podcast isn't about blindness is just about the echo so it's for everyone but the platform amusing. I'm because it's my podcast uploading that every day and not very accessible. I've looked into anchor. The website and the APP are very very accessible but is not what I need is oriented towards recording episodes on the fly and the desktop website is as well. It's just weird so anyway I'd love to go over to Lipson and my question is is the platform accessible. Would I be able to sign up? Okay ACCESS DASHBOARD. And upload new podcast six extra nickel stats and stuff using my screen reader. Which is JOE's by the way is lipson accessible to blind people and let me get back to this. Doctor Dot podcast. These episodes don't record themselves like slow. Hi Rob thanks for the voicemail and the questions and per those questions I went to a team to get their feedback that they deal with folks More so than I do especially in these areas. And here's what crystal had to say. She said we have a number of blind users who use our system successfully though some have had to find alternative depending on their screen reader. Jaws is pretty good. It is a bit of defacto standard for publishing some users use the interface some will use FTP to make it a little easier. But that is more of a personal choice. Lipson five is being designed with accessibility in mind from the beginning. Our Support Team can work with them directly if they have any trouble along the way so robin. I hope that. Answer your question in if you have more questions please. Email or support team directly supported LIPS DOT com. They can help you move over your current show and get you going in our system and answer any questions. You have about accessibility and again. When Lipson five comes out next year that will be built from the ground up with accessibility in mind but right now it is usable. But it's not where we would like it to be. It's not one hundred percent accessibility wise but we do have blind users using lipson right now. Okay so are really quick. Update BOSS. Jock. Junior has a little of an update. They have updated Their software gain control for compatibility with more USB MICROPHONES. And so if you guys want to check some of that stuff out at over to boss. Jock APP DOT com sweet sweet and now we have an an article from the Hollywood reporter and if the people covered this too and I guess you know let's say congrats I think to the last podcast on left which struck a deal to go exclusive on spotify. I'm not a fan of the exclusive type deals. Let me state that front. It was not revealed. How much less podcast on? The laugh was paid but considering that show gets more monthly downloads in all of Gimblett network reportedly got for their share all their shows combined at the time of their purchase. And Gimmick I two hundred twenty million I hope the folks at last podcast on the left got at least in the eight figure range if not then I guess congrats to spotify for the great deal again not a fan of going completely exclusive for all your content but someone offers you eight figures. Yeah you'd be crazy not to if they only offered six figures are low seven figures then yet definitely not so much when a shows that's is saying again no idea much the deal was for just complete speculation and just comparing look Emma got and and their numbers and Gimblett numbers were based on hosting place that inflates their numbers so But it was an interesting article. I mean it's really. It's really well written piece of journalism. You know what I mean there's contacts there's information there's Li- deals being drunk starts to good article again. I'm not a FAN OF OF CONTENT. Going exclusive on one platform. I think to me that I don't like that I mean congrats. You know to the folks that lasts podcast left You know if the money's there you and I'll tell you this I'm I am a fan of taking the money if it's stupid money but if it's not stupid money then be smart. You know. I've said it before it was Luminary House Luminary Office stupid money. Take it But you do have to think long term as well people go behind luminary get very tiny audience. Spotify the bigger. That's for sure. Yeah that that is like I think that. That's one of the biggest things that I see there but let's keep moving on. Oh my gosh we have a thank you shout out. Hello Right. Yes thank you marco. Thinking we're such boy. You should have seen this. I know we're very like low. We're very like how do you say we celebrate quietly in our corners? Happy Dance Happy. Dance in the dark. I like just hey. This is so cool. Okay Marco was talking about talking about stats so it was very Meta and just a warrant. Everyone listening we will not be updating stats next month for November stats. Which with the switch over to spotify going pass through mid month in spike from that I do not believe the numbers will be accurate for number per my reporting or for November. From my reporting we will pick back up the advanced stats reporting at an aggregated APP reporting for December numbers when we have a full month which will get reported in January. That said Tober numbers. Were fine and we'll get to them next but next month. Maybe I'll do something I was talking to. Lc talking earlier. I thought maybe we'll try to do is. I'll look at the raw numbers from October of twenty eighteen and compared to the raw numbers of October. Twenty nineteen and see which platforms had the most percentage growth in the most raw growth year over year? In and give maybe kind of an update or give you something in the stacks. I know you guys had that stat. junkie fix thing that you need and I don't want you make you Jones or anything around the holidays for all that stuff absolutely in a really quick shout to Ryan Gray for alerting me to the ATP episode. Thank you anyway so great so here. We go the last of the episode in clear. Focus in clear. Focus a weekly podcast about exploring trends in consumer behaviour. Branding I'm creative in clear focus. What's working in digital media and how to measure marketing performance produced by Advertising Agency? Bigeye in clear focus. Inspiring case is an practical tips from industry leaders for unique perspective on the business of advertising. Six Greg now to our stats stage did and I will get into the country breakdown and this is for October downloads. Not including spotify for the time and to these numbers will change once we when we do these again for December. These numbers percentages will change because spotify will askew down the US percentage and October the US number was sixty three point. Eight percent and that compares to sixty three point four to September Canada was number two at five point five. Uk. At five point to Australia. Three point four Sweden two point nine Germany two point four France two percent Japan point nine Brazil point nine Ireland point seven and then. Spain is also point seven than Mexico. Netherlands of South Korea Denmark Norway New Zealand India Russian Federation South Africa China. Round out the top twenty one again. Things will change in these top lists. Next time we give this and I'll get into a little bit more and how those change and here is the spotify country breakdown for October again. This'll be the last time we do the spotify only breakdown next time they'll be mixed in the US where we said before it was sixty three point eight on spotify is forty six point three percent than the UK at six point eight Brazil at six candidate five point three Mexico at five point one Germany. Four point six Australia point to Sweden at three point five Netherlands at one point four France at one point to Spain Colombia both at one percent and then rounding out the top twenty are Ireland Norway New Zealand Poland Denmark Italy Philippines and Argentina. And that's the same exact top twenty as we had for September. Just the order moved just a little bit at the bottom of moving now to the aggregate or APP part in platforms a mobile downloads for October. Moved down a Smidge to eighty four point seven four percent of all downloads in October. Going directly to mobile devices versus eighty four point nine two in September computer downloads. Smidge to fifteen point zero six and home voice. Attendance plus set top boxes. Were at the same point. Two percent in September. It's basically the same. Its benefits may. That really hasn't changed percentage choice. The IRS to android ratio in October went down to four or officials. Say to four point zero to one versus three point eight to one in September so up just a little bit again. That probably had a little bit to do with. Iowa's thirteen rolling out mobile aggregate or APPs not from bonafide stitcher or from Apple. Move down a bit in October. With fifteen percent of all downloads versus sixteen in In September and the big dog and aggregated APPs is still apple with apple podcasts. At an itunes coming in at fifty eight percent of all downloads rock tober remaining below that sixty percent line number two spotify thirteen percent gain. We'll see where that is come December so in January when report. We'll see how much of a change that is on that thirteen point one overcast and stitcher came in three and four basically the same two point. Four percent cast box at two point. One five Google podcast at one point nine podcast addict that point seven percent and podcast at one point three that rounds out your top eight and that is everyone above one percent except for those apps that never picked their user agent names in or ones that don't want to talk about them And they combined for about four percent ones with names and under one percent. Our pod being player. Fm podcast Republic Pandora downcast. Eight cast tune in radio. Breaker deesor tenor pod pod Kicker Himalayas arse Radio Castro radio public eye catcher luminary bullhorn impact cruncher. So yes. Castro is above luminary even though luminary as thirty million dollars and then there are many more that come in less than point zero two percent and don't really warrant mentioned also in the near future It'll be really interesting to see how the switch over changes things I'll I'll try to do good comparison and then then in January will get a little bit more into that and that really rounds up where we are on the stats so If check your stats. If you heard a user agent that was mentioned here you don't see them in your stats. Go check that application. Find OUT WHY. You're not in there. That's the reason we give you these numbers you're not seeing overcast. Do not see in spotify. You're not seeing cass box in your top. Ten Top fifteen user agents. You need to figure out. Why if you've spotify is not your top. Fifteen is probably 'cause you're tech podcast. It's just don't ditch the tech podcast. It's good they're just not doesn't fit with their demos. All right so Where have we been? I was in a Promo for the podcast movement. Sessions Season Four. That's coming out here very soon and speaking of promos and we weren't talking about promos before and all that stuff they did a great promo like fantastic promo for the entire season just with little bits of people's voices. I'll have a link in the show notes for you guys to listen to that so And why not subscribe while you're at it because you know we have to listen to the entire thing because he did an interview with me while I was podcast movement this year. So it's GonNa be it's GonNa be Great. It's a great. It's a great promo- if you want to hear good promos anyway. That's where I was in other places but they haven't come out yet. I I wasn't anywhere but Rob Greene was at digital Hollywood in California November twelfth to Fourteenth. And we had there and people stopping by. Thanks for everyone. That stopped by talked to rob where we're going If you're in the Kansas City area the necks Casey Pakistan. Meet up will be January ninth. That is a Thursday. This time they had the room booked on me on Wednesday. That'll be six. Pm Central Time. Thursday January ninth and it will be a presentation all about editing. Calm there be ready and go to meet up dot com slash podcasting Dash Fifteen. If you WANNA find search meet up for Casey podcasters and you will find our meet up. There will also be digital Hollywood event at CAS en Las Vegas in January podcast movement evolutions L. A. February fourteenth to sixteenth. We'll have a booth at that event of people there so see quite a few they are. I personally won't be there because it's my wife's birthday and Valentine's Day and we're going to be traveling inherited but anyway that'll be my first podcast. They missed him sabotage. Get over when I'm on the beach. The National Religious Broadcasters Show Nashville February twenty five starting then we'll be exhibiting an. I'll be attending and look forward to seeing quite a few podcasters at the event. Few people already pigmeat said that they'll be there. Pod Fest Orlando March sixth to eighth. I'll be key noting that event One of the keynotes and Lipson is a gold sponsor and we'll be exhibiting the US they're really focusing on a lot of folks there at that event Hubby Fun in Orlando in March and AB. Las Vegas late April and of course podcast movement. First Week of August. We have some other events will get into them here. In next few episodes a little bit more from the other ones will be at and please come out to these events Say Hi we'll really do. Try to get on the country. Shake hands do fist bumps in as always if you have an organization or vent and need someone to speak about podcasting just email me Robert Lipson dot com. We've quite a few people that can help out on that front and we are working on twenty twenty schedule. Now actually pass you want so if q one event might be really but we'll see q two and on for twenty twenty is what we're planning now and actually just applied to speak at content marketing world. Again that'll be October next year. And we'll see how good a sense of humor they have. Lc My session. I titled It That committed was podcasting. The one form of content marketing that you don't feel like you have to take a shower after doing God. Maybe a little too much time. Maybe we'll maybe we know when when I submitted boring titles they didn't pick when I submitted. If you're not podcasting your fracking moron. They picked it but they changed. The title No they left. That WANNA left. They they this year they changed it. It was something else. Yeah it was. If you're not if you're not podcasting y you can hear go home that they okay all right so I figure they're gonNA change the title. Why not just go with podcasting one form of content marketing that you don't feel like you have to take a shower after doing it? Which is so true when you do a podcast for your company. You're not apologetic. Your enthusiastic is a big difference. Just say Jillian. Excitement also podcasting. You can't lie. You can't lie when your podcast. It's pitchy patchy that's I mean. You have an hour. You don't have to be patchy it's not like an email blasts racing thirty seconds. I got ten seconds because someone's attention. I got a pitch pitch capitulate podcast like I don't care if I pitch. I want to build a relationship. I want to get to know you. I want you to know me. It's having a conversation here so different so we'll see if folks a content marketing world have sense of humor. They seem to have in the past. They don't like boring. It seems boring. Titles well good. Well Yeah and that's the yes that's never a good thing anyway. I think we're done okay. Yes we are. We are done all right so we will be back though. We'll be back in December this December the last month of the year. But please email us your feedback. Which is we're always open to. That is what really runs the show. The Feet Lipson dot com the feed at Lipson DOT com. You can download. Our APPS are free for both IOS and Android and you should search for the feed or Lipson in those APP stores. And you'll find us totally download from there. You can contact us directly from the APP. You can even call us on the phone directly from the board or you can call four one two five seven three nine thousand nine hundred eighty four four one two five seven three thousand nine hundred eighty four and you can leave us. A voicemail doesn't go you're not GonNa talk to me You. You will just leave voice my own. Then we'll answer it on the show which is always like a really wonderful thing and of course you can always attach your voice to an email and send it over and we will be looking for those and hope to talk with you and a couple of weeks and I do believe. Y'All I'm putting myself out here but I think that we are going to have a lovely little Thanksgiving special the feed episode. That's GONNA go out on the fee just for funsies and just for love and joy and and that's coming up here so it'll it'll be okay and we'll talk with you guys and a couple of weeks.

spotify Robert Lipson apple apple Lipson Lipson Lipson DOT com Dot Lipson Lipson Dot rob Dot Com Disney Lipson Dave Jackson instagram US Lipson slush
"Donations" Is Not A Business Model - Part 3 - Ep #77

Membership Sites & Online Courses, Create, Sell & Deliver Digital Content from SubscribeMe.fm

20:15 min | 2 years ago

"Donations" Is Not A Business Model - Part 3 - Ep #77

"Donations is not a business model. And welcome to episode number. Seventy seven of subscribe me fem where I talk about how to create sell and deliver digital content create membership sites and online courses subscription based products. What press creating audio video reports and podcasts and tools, techniques and tips that you can use to create a long-term profitable online business. I'm your host Raby, jiggle Paul and his absorb is one of the most exciting of sorts because I have some awesome audio clips, and the topic of today's show is something very close to my heart because I've been talking about this for a long time now trying to get all content creators to kind of open their eyes and see what I'm about to tell you today, and this is part three of the series. Adra of a new model is dead. Sponsors are unreliable and donations is not a business model. All right. So in today's part three of the series. I'm going to be talking about how. Building your business on the generosity of strangers aka donations is not a business model. I would recommend that you start with the part one and part two of the series as to halting will make a lot more sense. So check out episodes seventy five and seventy six I if possible if not that's fine. All of them were pretty much meant to stand alone by themselves. Donations is not a business model, maybe for nonprofit, but not for a business one of the common mitt that a lot of content creators have in this day and age of crowdfunding is that if you have a large enough audience, then you can earn a decent income using donations from your listeners. So let's define decent income for a second. Is it ten to fifty dollars per month or purpose owed, maybe a few hundred dollars a month. Sure. If that's your idea of a decent income, then maybe you can get into the small percentage of creators who are. A few hundred dollars per month with your show, but for the most part ninety percent of creators will not be able to make a few hundred dollars per month from their show, and I'm going to show you why I am going to play. You a clip from the podcast called radio lab. A super popular radio show and podcast with millions of listeners and on the clip you'll hear a really shocking revelation about the ability are should I say inability to raise funds through donations, even when you have a super successful podcast, which according to their media kit. They get one point six million weekly radio listeners per week. So listen to this clip that was played at the beginning of the episode that came out on September twenty first two thousand seventeen. Only point seven two percent of the people who listed actually give money actually raise their hand and say I'm in point seven two we're not even at one whole cookie. So that's what I want to change right now. My challenge to you. Guys listening is can we get this to one percent? Just one percent with that means what that means is eight dollars a month. Eight dollars a month that amount will keep this thing that we're all part of healthy and growing are you in are you down. I'm talking to you listening right now are you in if you are good radio lab dot org slash donate. Did you get that a rabid fan base of one point six million listeners fifty seven million annual streaming sessions seven point seven million annual YouTube views five and a half million weekly listeners on four nationally broadcast programs, and they can't even get one percent of their listeners to donate. You know, why because the donation model is not all that some people make it out to be with donations. You are literally at the mercy of your audience, you can hear the absolute pleading and almost begging tone in the announcer's voice. Sorry to say that that word, but that's how I feel please. Can we get it to one percent help us, right? That's the kind of model that makes me uncomfortable. Because I would rather come from a place of authority and subject matter expertise and say, hey, here's this product. I've created. Our? Here's the service. I'm offering. And here's what it's worth. Here's how my knowledge and expertise and experience can help you and how package it all into this, online course or membership side. And when you buy it, you'll get this benefit and that benefit and you'll save time money energy, be entertained, whatever. Right. So I would rather exchange value for money with my audience rather than ask them to help support me in what I'm doing. And you cannot rely on the nation's consistently to support a long-term profitable online business that I need to be able to count on to pay my bills fund my lifestyle, my pay for my children's education, and who knows maybe even pay for retirement, and I've been seeing more and more results of those who accept donations, and you could say that a very tiny sliver of a percentage of people can actually get their listeners and fans to donate enough to make it something that can. Make them a living, and the majority that meaning majority get close to nothing, and I'm finding out at the average co creator gets contributions from less than one percent of the audience something that you saw that even radio lab is experiencing, but guess what? For them one percent of five million listeners is fifty thousand listeners and if each person donates eight dollars a month that's four hundred thousand dollars a month. Now, even for them that may not be enough because you know, their company that a lot of employees and a whole bunch of people working on the show because it's not just a podcast, right? They have a radio show. So there's a lot of fixed costs that come with that. So maybe four hundred thousand dollars not enough for them. Just like, you know, four hundred dollars or four thousand dollars may not be enough for you and me to make a fulltime living. So for the average podcast or crowdfunding won't work because guess what? There's no crowd for most of us. And if. Listen to the feed podcast from Lipson Lipson dot com is the the podcast hosting company that I use and you check out there the best podcast host. And that's why I use them for both my podcast this one subscribing FM as well as cut to the chase fem, which is my other daily show about business tech and marketing hacks for entrepreneurs check it out at at cut to the chase start FM. And if you use the coupon code subscribe me as one word, you'll can get almost up to two months free the rest of the month that you join and the next full month. So on their official company podcast called the feed. They say that the average podcast gets about one hundred and forty downloads per episode now, even if you're doing pretty okay, you can say maybe two thousand downloads per episode. And if you take one percent of two thousand that's twenty listeners and if twenty. Listeners donate five dollars a month. That's hundred dollars a month. Now for a lot of people hundred dollars is still hundred dollars. Right. You pay get to pay for hosting and some software and some t shirts and Josh Keyes. Maybe a night out in downtown, whatever. Right. It's hundred dollars. It's not nothing. However, the amount of work it would take to get to two thousand dollars per episode. And then repeatedly having to keep hammering on every episode asking your listeners to donate money to help you support the show to say, please help me and you'll pay my bills to tell them that if they want you to keep going, then they're going to have to raise their hand on help you if you have to do that then that is not something I can rely on to fund my lifestyle. So if you want real consistent income and not just some side income hobby money pocket change. Then you've got to sell products and services. That's just how it is. You've got to be able to build a. Business behind your podcast from day one. You can just sit around waiting to build a large enough audience. So that one day, you know, you'll you'll get a whole bunch of your listeners to donate to your cause. And here's something to consider if you're accepting donations by a third party platform, like patriots dot com. For example, with pitchy on all of the one time donations as well. As the recurring monthly or episode based on nations from your patriots. They're all going into their payments systems. So pitchy on doesn't allow you an and I don't think any other system. Also, like third party platform. Like pitchy on I don't think any of them allow you to use your own pay pal or stripe account. So all of the payment data from all of your patients is in their proprietary system. So they get the money first. And then they pay you the take a small cut, and then they pay you. Neither have a problem with them taking a cut, but I do have a problem with everything going into their payment system because. Ause if you ever decide to leave patriot for so many reasons, maybe they changed their terms, and you didn't appreciate that. Or maybe something to do with their politics or their positioning. Are they got bought out from, you know, by a big company like Google, and then that company decided to shut them down which happens all the time. They call it Akwa higher. They acquire companies for the talent and patience and all kinds of stuff. So maybe they got bought out and the company shutting them down or maybe they're an art venture capital, and they had had to shut down. So whatever the case may be if you want to leave patriots are similar company than you will lose all of your recurring donations, which means you have to basically, go go to your patrons, Email all of them and ask them to cancel their subscription over at patriot. And then come follow you to your new platform, and then sign up again at this new platform, which could be your. On what precise and you may use a membership plug in like digital access pass and the shopping cart, like smart, Picart dot com. Guess what? Anytime you ask people to cancel at one location and rejoin you at another location. You're probably going to lose a majority of your patriots like eighty percent because guess what people are busy. They may change their mind because TIMMY, no longer want to continue supporting your show, they may have joined a long time ago when they were really feeling it, and you know, donations are emotional thing. Right. You may not have the same emotions, you know, if sought episode, maybe you one of the episodes really hit home, and and it really helped them, and they signed up at that point and a year later, they're like, oh, I'm I really paying for this. Maybe they had forgotten donating to you and the notification might actually serve as reminder for them to cancel it. So basically if you ask them to leave over there and come over here. Here. Then you're a lot of people will leave and practically overnight your income could go from. I don't know if you hundred or few thousand dollars to practically zero just because you could not take your patrons payment profiles with you to your new platform. Now, don't get me wrong. I have nothing against pitchy on. So if a coaching client came to me today and said Ravi, I have zero technical skills. I don't wanna website. I don't want to my name. I don't want the headache of building on Iran, the hassle of managing it. I just want an easy way to take minutes from my fans, I don't even have a pay pal account. I don't know what stripe is I just want to take payments from my fans want support me, and some sent some donations my way if they said that then guess what I'm probably telling them to go to pitcher dot com, which is easily the best fan funding platform there is so as a business coach my job is to educate you about the potential flaws and pitfalls of building your business. On a third party platform. And I would warn you about how your best option for building a long-term profitable online. Business is two O Y P as colored own your platform. But if you're still tell me that you have limitations because of which you're okay with taking the risk of not heeding, my advice than sure I'm still going to help you do whatever is right right for you. Because I know that I would already tied try to educate and enlighten you so. Yeah, pitchy on is a fantastic platform. But if I could I would discourage and dissuade all of my clients and followers from building their business on a party platform where you don't even own the payment profiles. So it's not about the name. It's about the business model that I have a problem with. And finally, here's another fascinating true story that shows how donations are not a business model. So on a cold more. Warning in January two thousand seven a violinist wearing a baseball cap must playing some beautiful music in Washington. DC subway train station. One thousand nine hundred ninety seven people passed him by but only seven of them stopped to listen to him. Now, he had a mat spread out in front of him to collect donations and for his forty three minute performance. He collected. A whopping thirty two dollars and seventeen cents from total of twenty seven passersby. He had started the morning at the station playing box fourteen minute Shackleton, generally, considered to be the greatest solo violin work and one of the greatest musical compositions ever created. And he had laid it on one of the finest instruments. The world has ever known a three hundred year old. Gibson ex Heuberger strategy virus are weights tried various made in seventeen thirteen which this. Colonist had purchased. Forget how much just under four million dollars and just three this earlier that day the same violinist had performed at a completely sold out Boston symphony hall where even a half decent seat cost about one hundred dollars, and the musician was none other than internationally acclaimed violinist Joshua bell. And this is a true story. Think about that. For a second the same artist the same four million dollar violin the same enchanting music yet when he said, oh, please give me whatever you can at the subway station when he came from a position of asking he earned a pathetic thirty two dollars yet when his positioning changed very came from possession of a tardy. And he said, hey, guess what I'm playing a fancy prestigious theater and tickets are in short supply and you'll have. To pay premium ticket prices to even get in and expensive, parking and overprice popcorn and beer. And you get to see me come on stage. Very nice clothes, and I'll play you the exact same music and you'll give me a standing ovation. Guess what? Most people were entirely thrilled to do. So. So sometimes your fans may not know your true worth until unfortunately, you forcefully announce it and make them aware of it. And the value of what they're getting and the only way to do that is by charging them for it and not just by saying police support the show, so simply putting your best content out there and putting your heart and soul into craft and hoping for the generosity of strangers. And hoping that your audience will notice, you know, all the blood certain tiers of your put into your work and all the sacrifice and hoping that they'll help you make a living because of their appreciation is a business model that is destined to. Fail. They're not just going to show up one day and drop money in your paper L account. And even if they do it will not our new in more than enough to maybe pair pay for some gear and some ties and at dinner and movie. So if you want to do what you love and you'll love it enough to do it all the time and not just on nights and weekends on not just if and when you find time, and if you wanted to pay your bills and your lifestyle, maybe a few vacations, and if you have your grand, visions, like I did when I first started my business, then maybe you wanted to pay your mortgage, and your children's college education and fund your retirement too. So if you want to make any meaningful money with your craft and your knowledge and your skills and your experience, you have got to create value. And then don't just ask for donations build an audience and the community and charge them for the value that you're providing all you need is one thousand. Through fans like Kevin Kelly made famous you don't need hundreds of thousands of anything. Not hundreds of thousands of customers. Not hundreds of thousands of video views are downloads or Email subscribers. Just find your one thousand true fans, and you can create a great business behind your craft that can support you and your family for a long time to come. So what's the bottom line here until nations, quote, unquote, donations is not a business model? And if you want to build a profitable online business, I'm here to help. So check out my coaching program at subscribe, me dot FM slash coaching where I offer to programs that no other business coach has ever offered. And I'm willing to put my money where my mouth is with these two programs. So the first one I call this my guaranteed results program where basically guarantee you that I will get you results. And I'm going to work with you until you have earned back the coaching fees. You'll pay me and the second. One is I call this my royalties based coaching program where you don't pay me anything to coach you I basically caught you for free. And I'll help you grow your business for free and you pay me in royalties on future sales. So I'll help you for no cost, and I only get paid after you get paid. And I just don't think there are two better deals on the planet when it comes to business coaching because who who guarantees their work these days, and who says I'll take money after you get paid not many people nobody in fact that I know. So that's how confident I am that I can help you. So if you sign up for my guarantee results coaching program, I have a special coupon code for you just because you're a listener of the show us the coupon code subscribe me one word to get a whopping five hundred dollar discount on my guaranteed results coaching program. And if you're applying for the royalty based coaching program, then of course, there's no cost you. Anyway. So there's no coupon code there. So check out both options at subscribe, me dot FM slash coaching. All right. That's it for today. Thank you so much for listening. I appreciate your time chairs and toxin.

Lipson Lipson dot com YouTube Josh Keyes Raby Google Boston symphony hall official Iran Paul Washington TIMMY Joshua bell Ravi Shackleton Gibson Kevin Kelly
175 RSS Is The Path To Content

The Feed The Official Libsyn Podcast

1:07:33 hr | 3 weeks ago

175 RSS Is The Path To Content

"The. Be. It's episode one, seventy, five of the feed, the official Lipson podcast, the podcast that takes beyond how to podcast into keeping you podcasting with podcasting tips and information for the every day podcasters in taking you inside Lipson. The largest podcast host distribution network since two, thousand and four. Hello Welcome. I'm Elsie Escobar Co host and producer of this podcast as well as the community manager at Lipson. In on that note are you following Lipson on social media that would be ally B. S. Y. N. A. WE are at Lipson on all the places instagram twitter facebook and Lincoln police connect I'd love to say hi to you. So say hi back once you start following us there on this episode a bit on the Zuma Patrick four awesome vanity headphones more on the stitcher purchase podcast artwork woes rebranding your podcast advice pirated podcast on anchor. There is no compliant only a certify stats people, and of course, geographic and user a stats, plus of course, all kinds of other wonderful tidbits sprinkled throughout the show, and now for those of you that are in the new tap on that thirty second forward about six times and get started. Right off the bat for those of you who are still here here's the scoop on getting on this show, you can send a thirty second promo to the feed at Lipson Dot, com it needs to be. Thirty seconds or less and clean as in no profanity, and again, do your very best to keep it to thirty seconds, attach it to your email and send it to the feed at Lipson Dot Com. If you don't have a promo but you want your voice on the show, ask us a question or add to the conversation that you hear on episode. So send us your voice feedback you can record it, attach it to your email or you can call us at four, one, two, five, seven, three, nine, hundred, and thirty, four or you can you speak pipe at speak pipe dot com slash the feed. We also have a long running blog feature called Bracken Lipson podcast every Monday. We highlight one Lipson podcast and in order for you to be featured on the blog email, the feed at Lipson dot com that's it, I'll send you all the information. It is first come first serve. So the sooner that you get your Info to me the sooner that you'll get an Aq- and now let's jump into our main conversation with Rob Waltz VP podcast relations at Lipson, as well as my co host right after our first promo of the episode from humans. And then have you ever thought about where we're heading as humans? Are you involved in shaping the future outcomes that are important to you? Or. Do you ever feel like you're on a boat with no orders heading downriver river towards a destination that is being shaped by futurist and tech? Moguls. I'd like to introduce you to humans now, and then a podcast at explores how rapidly changing world impacts people now in the future checkout humans now, and then on apple podcast or wherever you stream until. Then go on, go help shape the future. Hello Rob good generic time of the day I'll see. So. How's it feel being a Nashville podcast are now for what is it a couple of weeks? Weeks now? Yes. Yeah. It's good. No, it's. It's fun being here. Once covert is over and it'd be really fun because actually get out and enjoy area right? We're happy we we had the carpet removed from the place that we're renting. It was dripping with cat P so. That's good to have that crime. I forgot that was a conversation. We had him for it was bad. I mean they ripped it up and they put kills down and it seeped up through the kil-su had to do a second CODA kills. That's how bad it was. My life is better. It's not a stinky life. Non Stinky is great. Yeah. Yeah and I don't know my youngest son he started playing on the golf team for his new school and then in the in the last week, he's gotten into Frank Sinatra found the Frank Sinatra channel on Sirius. I turned my wife yesterday go. He's turning into my eighty three year. Old Dad. I don't know that's a national thing or he's hitting puberty. He went straight from twelve to eighty three. Well I mean I don't know if it's like Nashville thing because I don't know if I would say like Oh Frank Sinatra Nashville. Music City. Right Yeah Music City. But that's still not the person that anyway. Your Mortgage Jersey but. But it was just it was just funny that he started playing golf and listening to Frank Sinatra weeks I just like. Oh. My goodness. Right so we have a little something that we are wanting you to possibly see right in the future here as publishes next week. Today Jackson's going to be doing a review on the zoom peformed. Yeah. We won't have it for this episode but. Between this episode in the next episode. Right around this comes out Dave, we'll have a review available for the news zoom. We'll we'll recap his view on the next episode. So he didn't have quite ready for this recording that's right and if Just refer back to our last episode episode 174 Robin I. Chatted a little bit about this new little toy from zoom. So refer back I can't wait I. Mean I think it's GonNa. Be a lovely little device. I want one. I did find my zoom h six right after our call. Week. Cable switches or at least I have zoom zooming six I've got an another little message I had forgotten about this. So here we go. Hi L.. C.. You wondering on the field last episode about an accelerate Dash usb microphone for under one hundred dollars. My suggestion to you is the Audio Technica at two zero, zero, five us be it is the same Mike as the updated at are twenty, one hundred but looks cooler and is cheaper I've used the MIC on a few shows and it sounds to my ears better the priced seventy nine dollars and it's You can find it over at sweetwater dot Com regards John and thank you John for reminding me because I do believe I actually have this microphone in in the little series that I that I worked on for to start a podcast on the lips and blog because I keep forgetting this Mike and people keep reminding me about it because it seems like it is exactly the APR Twenty, one, hundred I think there's one slight difference I forgot what that is. So there you have it folks under one hundred bucks gay that's awesome and I wanted to share. About, another little piece of gear that I just got K rob. So here's the context I have been doing obviously because there's a lot of that do this a lot of streaming things a lot of like on virtual sessions and things like that, and I don't know if this is specifically female vanity related I don't know if that's the thing but I'm sharing this anyway I got this farm Luria, Petrucci I watched a video that she did on this because she's a big Streamer Aka she used to be Kelly Lewis but or that was her pen name I guess or you know. That's right and so I watched a video where she talked about this and I was like Oh my God. Brilliant. So when you're doing live streaming sometimes obviously a lot of the time whenever you WanNa have really great audio. You need to have headphones because part of the process as being able to monitor yourself right in your ears. That's just one. Oh, one for for making sure that everything's going. Okay. But unfortunately, when you're doing streaming, everybody can see you and at least for me, there are times when headphones really get in the way of your earings. Phones really get in the way of like being cute. The whole look unless you're GONNA do it. So I was like with your outfit or class with your I'm serious. There's times I'm like, I, really don't want to have these white things hanging out my ears. Anyway, that's just what I think. So she actually showed these headphones that are those ones that musicians usually wear like they're in ear and they like rap over your ear. Clear and she said, and they need to be courted because obviously a lot of the when we're using Bluetooth headphones, they might die on us or they're sometimes interference which I have seen in the past to wearing anything that's Bluetooth and recording. So they need to be courted new rap these guys over the years they go in ear and then you can actually tie them behind you so that they don't drop. In, the front you can just have them go in the back end like I said, they are clear cord and I love these things. They are the m e audio Spar Sport Fi, earphone, c. c. l. m. e. e. noise isolating in ear headphones with memory wire They're the clear version. There are black version well, and the bonus of this is that they're eleven dollars I just pulled link-up I want what? Ten nine, hundred, nine news. Yeah. Yeah so I am so stoked with them. I just got them for myself, and now they're part of my arsenal like I am like I will not go back to using anything else when I'm recording because what I also found is that I kept having to get my yearbook because I was using the apple ear buds, the corded ones into my road caster pro. But there's times when I'm editing and I need to have those when I'm when I'm moving around and using them with my computer or something that needs those and I was having. Oh my daughter's use them a lot for their machines and so I kept taking them out and putting them again and I thought I need something that's just going to stay with my. Down to come through like you know apple, the one thing I liked about apple airports are ear buds is that when I talk I can hear myself at normal volume. Yeah, which is what I like. I don't like the over the head ear headphones where it's blocking all the down I. Don't know how my volume level is because then you start adjusting ya voice newspeak, not your natural voice. So do they allow the sound through your? Absolutely they're not like super hardcore noise canceling. You know they're they're eleven dollars. If you, put it in the year they actually some some physically will block the sound from getting through. So you know apple the one thing I liked about apple's is they don't block the sound from getting in. So when you have a man, you can talk normal and you don't have to talk to different volume level. You can hear your voice they are a middle of the road because I do have the airports pro, I have those so. They are not quite as fancy as those of course, and I also have another set of like thirty dollar in Ear Bluetooth headphones that I do use oak or I used to use before got my airports airports pro when I wanted in ear noise canceling and they're not as strong as that like those other ones cheapie one that I have. The thirty dollar ones are by far a lot more canceling so I have to usually take them off. You know what I mean. So he to your my daughter's or something like that whereas with the airports pro, I don't have to do that. You have a link to this the show I will have a link to it in the show notes Y'all it for me. It was like a game changer to be able to have these things in ear and still monitor myself. They're really comfortable to I'm really surprised by it. My only next thing to solve the problem is that. I also have an extender to my headphones because I found that it was too short with just normal headphones in the world cancer prone the way that I have it set up and I wasn't able to move very much. So now I have this gigantic cord that extends the headphones and I don't know how to put it away so that I don't spend fifteen minutes on coiling every time come record. But Mike my my next thing to solve on the wall and just hanging. Yeah that's what I was thinking I. Think I'm GonNa do them anyway let me know if any of you get these because I I love this. I think that I'm going to have to get another pair just to have a backup because they're like the best thing. So Kudos to Luria for she has maybe I should. Get the video you know what? I'll have the video and at that in the show notes as well. The one that sold me on these so that you can see how Pandy they are. That is all but now moving on to some podcasting news that we kind of eluded to a one not we haven't. We didn't allude to this. We actually spoke about this last episode about the Stitcher and. The money exchanged between. Wants see. What it was but now we know exactly what it was because scripts had their a conference call and in the conference call, they said the sales price was three hundred and twenty, five million, and that includes a sixty million earning or earn out. Over the next two years. So it's three, hundred, twenty, five, million. If they hit all the all different things script said that was four point five times revenue meaning revenue seventy, two, million for scripts before stitcher, which sounds impressive until you consider this line quote stitchers, annual losses were in the high teens, millions of dollars unquote. So their expenses were around ninety million which goes with what I had heard. I was situation I. Think we reported that supposedly they were losing eighty five million, but it was actually ninety think of it of that for a minute. So for every nine dollars stitcher spent, they made seven dollars and twenty cents Great Smile Oh. Yeah so a dollar eighty, four into the air. Well, it does sound like, Pandora and serious as. Loss Center. They have to work that out. Now show anyway it. There's too few companies in the space making money. Oh, did I mention that our quarterly report came out since the last episode you can look it up but you have we actually made money again and speaking of Lipson. Congratulations Tillery Sims. She is now Lipson President and CEO Congrats to Retro Pick our new chairman of the board and Congrats to Richard Highs our new CFO so Richard Brad Lori congrats out. All right now moving on to another e mail that we got hi Robin Elsie my podcast art appears on Google podcast, but it does not on the Google search see screen shot below. Can you please tell me how to correct this I tried googling it to no avail. Thanks and thanks to for all the Great Info on the feed and this is from kit from the active travel adventures and adventure. Travel show podcast. So about a year ago, we had this issue come up with some other folks are work wasn't updating and and Google said they were looking at that and that was an issue and they were working to fix that for the two shows active traveller adventures in, and then the act adventure travel show on the active travel adventures. The artwork feed looks great. It's right specs and everything however. De Adventure travel show your way outside specs coming in at over one point, two megabytes. So you need to get that file size down to less than five kilobytes. Make sure to change when you update the artwork don't know if that's going to because you problem here with Google podcast but will at some point likely cause a problem with you in Apple podcasts even if it isn't yet, we'll get to. That we'll get to story about that later in the worst string of the week. But yeah, make sure you get your work down below and kilobytes I. Know It's a simple little things. You never know though because it does for whatever re I mean obviously, it's embedded into your feed. So it is a much larger sized to have to sift through. Okay. The you are now becoming a famous recommend or. It's funny sometimes I don't get any you know I'll answer questions and I don't see anything and then also I'll get us we're talking about here is apple will recommend some of my answers on the apple podcast forms and there were a bunch in the past two weeks that got recommended to were about where to go to submit your new podcast feed and and and I, of course, included the podcast connect podcasts say that plural podcasts connect dot apple dot com url for one the posts, but the other recommendation worked for two other URL's with different. Extensions, on that main Yarra was podcasts connect dot apple dot com, slash my dash podcasts, and also slash my dash podcast slash new dash feed will put links show notes on those These are the other two that apple does recommend to try if the main URL is not getting you a, you can submit a new feed in into that sign in loop. So they put a recommendation and then another one, I had a recommendation that was about the fix apple put in place that we talked about the issue last episode for new episodes not showing. and. If you're not seeing your latest episode and have not published around August seventh timeframe. Then, what you should do is go to your podcast connect account and click on refresh feed and then you should see your latest episode in Apple Podcast page shortly. Shortly in quotes right which I think meet works out to about one to three hours. What shortly means there's people that only release episodes about once a month. So if you're one of those and you're not seeing that latest episode that's what you need to. Cool. There you go and I know and we've heard I mean this this has been updated. I think since the last episode we were just talking about that there issues. And that it should be fixed soon. And this is the fix that they mention for all of us to share just need to refresh your feet right if if you haven't published in office and now supposedly, if you publish new episode It should on its own causes it to update your previous episodes they've that wasn't showing. But again, if you don't have a new episode to publish and you want your most recent episode to show up, that's how you. Okay. We have another email here. Hi Elsie an rob wondering if I could pick your brain under the banner of my company, a one hundred year old Electricity Utility Company Hydro Ottawa I've been producing podcast to better understand the fast changing world of energy called think energy since May Twenty nineteen every two weeks take our listeners on a tour and discuss some of the coolest trends, emerging technologies and latest ovation's of the energy sector. The energy sector is very dynamic and worth having discussions with industry game changers from renewables autonomous vehicles, smart speakers, EV's smart cities hydropower to millennials, and you can check it out over thank energy dot lipson dot. com. We've been producing our episodes be are hydro Ottawa twitter linked in. And facebook accounts we've just hit five thousand download mark and our listened rates sits at around seventy eight percent. Now, for my question, my boss would like us to migrate everything related to the PODCAST on a new affiliate company. We've just created that basically sells energy solutions to municipalities, large corporations, and other utilities. This move makes me somewhat nervous as this new brand hardly has any followers on the social platform and not sure how our listeners would react as new company is for profit and not sure if our listeners would follow us and what Seo would we have to press reset anyway hoping you might have some yoder like advice saw thanks a bunch and this is from Dan. Quandary seems like you our. Listeners worry not should you follow they will are assesses the path the content content leads to knowledge knowledge leads to happiness happiness leads to subscribing. Se Concerns Real. Are they cloudy future? Do I see many past possible reset and do not? So Dan I hope that helped or help I, hope did I like? He's probably going to have to sit there and religious into this whole thing. Go like what the? If you speak iota. Speaking of accents. Yeah I think that in terms of the SEO and search and all that stuff that is going to be an issue particularly when you're starting from scratch. When it comes to the listeners just like rob said it. They they all they'll stay. You just have to be clear about the things that you're that you're doing, but it's When it comes to ours, it's really interesting as long as you just have your rss feed available and it stays same. There really isn't a big deal. If they're subscribe. To continue on with you it as long as you're content remains the same if you're giving them the same value and content doesn't matter what brand is under now but they're there for was the content they may have learned about you initially from the brand but your Kern audiences there for the content. That's why they stayed around wasn't because of the brand and I believe that if maybe there is a little bit of a change in value system there or or know behind the scenes if your audience has a problem, they will barbecue is it to you particularly the ones that do have an issue with the the work that you're doing What I would suggest in terms of your own mission statement or maybe a company wide. Discussion would be how to respond to these questions right so that you're ready for when somebody pushes back so that you can be strong in whatever decision collectively you have why you're doing what you're doing. You need to be clear about that. So already start to craft what people might push back on and you need to really you know own own the choices that you're making, and if you're hedging, you have to speak with your bosses or whoever you know is the the I guess the communicators in there to make sure that you outlined that in that for sure because your voice is really important and I'm talking about your physical voice. It is very hard to lie I think in a podcast because people can hear it. So. So a practice, it's. something. I always tell my the people that I work with as well when when you feel a little uncomfortable about a topic that you are approaching your voice, you can hear that in your people since they've been with you for a long time. So just make sure that you have a clarity of of who you are what you stand for to make sure you you go to stand with. With whatever it is that you're choosing. So you know what caused. The one show to the next. Well what a what a segue. So yes. Now we have our second Promo of the episode and imagine what it's called. It's called Cross pollination coincidence. Cross pollination is a podcast creative collisions between fields and innovating to make something new. We talked to guests her bolt original Cross pollinators they've drawn in different backgrounds, done things differently from other people and enrich their work with new products, new tools or new wave looking at the world, join us to discover our guest stories and how you can cross pollinate at work or in life. Thank you so much. All right, and now we have we have a report from the report that they found. Thirty percent of the pod track top twenty shows had pirated copies on anchor that were then over an apple podcasts and all the places that pull from apple and and also they were in spotify as well. So I this is not new people were putting pirated versions of Joe Rogan and other tier one podcasters on anchor and been doing that for the past two plus years. And here's why this issue is not going to get better but actually worse. Anchor cements the podcast sands, the apple approval process. Thus this let's the shows get in. Apple does not even see them in there until someone else finds and reports them, and in that period between submitting and being discovered to shows are cashing in on ad deals anchor. So they wash and repeat wash and repeat and repeat every time someone wax down. Three moles pop up I really don't know why all of the top twenty are not being pirated but it is likely going to get worse much worse. So the last episode we learned that anchor had over fifty percent of all dead clutter in Apple podcasts, and now we learn they have lots of the pirated content to brilliant. Do you want your? Brand with that the solution to this problem is pretty simple. Apple needs to make anchor play by the same rules as everyone else and make the producers manually submit to apple via the personal opinion ID and have the shows go through the same approval process. All of us had to go through until then the issue will get worse and worse. And Worse Heck I could see some enterprising pirates launching versions with misspelled words in the title like taking the serial artwork and putting it up there. But spelling the Title C., E. R., e. l., and not that I'm recommending this only I'm just saying this is what's an enterprise pirates might do fun Times Fun Times indeed I would have never in A. Million Years Thought of doing something like that. Just grabbing my show and putting it somewhere and cashing in on the AD I. Guess it's the same as. Taking other people's are taking Rogan show that. Harris show the or in other shows, big names, and they're putting up the content over there and download upload it and people are subscribing. Don't have any idea they subscribe to the wrong feed right? They just saw it was the one they found when they went looking, they subscribe to it and they're getting the content it's coming out when it's supposed to be so they don't know. So ultimately the podcast hosts or there're people need to find these and then report him and then it's whack-a-mole and then they take it down and then they use another email address and sign up and repeat the only solution on this is apple has to stop the special treatment. That anchor gets and and that's the only way. This is GonNa this problems go away otherwise it's just going to be getting worse and worse and it's going to look bad for anchor and apple I. Don't see anchor in spotify caring you really don't think I mean spotify was didn't they just take show down that was the same as another show didn't we just have this discussion the takedown shows when stuff gets reported, they'll take down shows that have reported issues but ultimately, like that guy, don't you remember that guy who submitted his own show and then he was not he was like pulled down and it was his own show with his own. PODCAST we'll see, but it's going to be hard for them. They'll have to manually look at every show that comes in and signs up, and then if they start doing that, then they have to look in filter every show, and then they have the issue of dealing with the lose their dmca safe harbor provisions because they're looking at one show they have to look at them all. So they have the issue of you know with the DMC safe harbor provisions they really shouldn't be looking at content if they're actually looking at some content and other they. Could wind up in an RIA coming in and saying well, you really you know since you were doing this editing looking at, you really don't have the safe harbor provision anymore. We're going to go ahead and it's who you don't get all in trouble now anchor. Okay. Moving on now to another email hi Robyn Elsie. I'm looking at launching a second show that is on a similar topic to my show, but not identical, and I have some revenue opportunities for the second show. Overall, the revenue opportunities are likely distinct to each show, but there may be some overlap where an advertiser would buy time on both shows. What's the easiest slash best way to launch this second show? My instinct is to keep them both under the current RSS feed and just label the episodes carefully, but is there a better way and or a reason to separate the show's coming only? At Eleven, input regards and higher. In this situation I, say figure out who the audience would be for each show. Then those two different audiences overlap and if so how much is it? Ninety percent of those at listened to one will want to listen to the other or is it more like fifty percent of each group want to listen to the other each percentage that is not interested in the other show is a percentage frustrated with the extra episode showing up when they WANNA bulk lesson if the overlap is less than ninety percent, I highly recommend to different shows slash RSS feeds plus. Having. Two different feeds means you can optimize title of each of the shows to their specific audience per what they would likely be searching for for that topic and seventy five percent of each show is interested say in the other, they can always just subscribe to the other show as well. So nothing's keeping them from subscribing to shows, but you're not frustrating them by putting content they don't want. So in short two shows for the most part means to US RSS feeds two different titles two different opportunities to be discovered in searched and found in apple podcast I I would add to that. That you have to weigh in because of the monetization aspect of it, and the fact that if they start a second show, they have to start from scratch when it comes to building algorithms search algorithms. All of the placement that they already have currently because I don't know exactly if it affects a show if it was called one thing and it was indexed under those, you know under those words and then you change a title, is it still going to have relevance in terms of search results for the net for the newest term I don't do you know again, apple search for apple search. It's really about what you currently in your title so you can change your title in. No. But yeah, I'm just saying in terms of the fact that the algorithm is skewed towards time subscribers and actions on your on your show like you you will lose all of that for you have a new. But. The old one and you just cross. You, Cross pollinate from one show to the other. So. You're promoting the new show on the other show and you may even run the first episode of of the new show on on your current shows feed. Let people know and introduce it. But you know if the topics are different in the and the advertising opportunities are a little different I would really recommend to different feeds. Not only that that allows you more flexibility in monetization say hellofresh wants to only advertise on show be. And they don't advertise on show a well, if you have hellofresh on shelby and it's in the same feed, show a then you can't get whatever one of the other food ones on the other show. So it does limit because you what you can do monetization lives when they're both in the same feed, you can't have competitive products being advertised when are in the same you but if they're different feeds sure you could have an. Ad On android on the other Oh, wouldn't you love to do that rob? No. Oh my God all right Okay. So descript has version three dot ten and it came out last week and beyond some new features, it also fixes the bug where in some cases it was creating VR files. Thanks again to the feed listener Bob would for finding that issue and reporting it and to descript for fixing it hopefully, the rash of VR episodes I'd been seeing how go away if you use the script, make sure to update to version three, dot ten as apr some, and do you have some things to say about our new destinations right? So we've been reminding people to set up. A Amazon music and Ghana destinations new ones that we introduced last last month in. July. So I went and I looked at our stats for the feed since July first, and here's what I found are android APP sixty, six downloads for all episodes Tall Pandora two, hundred, twenty, six, total, our, APP two, hundred, ninety, two, downloads total, spotify, four, hundred, ninety, six downloads total, and Donna five hundred fourteen downloads total only destination we had with more downloads. Donna was RSS feed which has allowed in four, thousand, five, hundred, thirty, five in that period I was a bit surprised to find again our number two destination. Obviously folks all shows we'll have different results I. know some that have seventy percent from Pandora and others almost all spotify but the key message here be everywhere if you just don't know where your show is going to resonate until. Well, it's at the place where it's resonating. And just to clarify our show was live before July first, it wasn't like we got a hundred in you know seventy five downloads from them pulling at the show win it was live before July first. So I just looked at July first on because I knew was already live by July first. So I was I was really surprised to see that. So again, you just don't know where you're going to do well until you there and tell her there correct people are raring for content. Not Not done. So definitely go set up you're GonNa Destination and your Amazon music destination in all the external destinations you seeing your lips and accounting and go to destinations click new. You'll see them are under external animal also, if you were one of the shows that setup Ghana early, right when we announced, please email me rob at Lipson dot com I wanNA check a few other shows and see how they're doing and now moving onto our worst email of boom we are. Are. Yes Okay. Here we go. Hi Rob Issue Eight entirely fixed with apple did the refresh this morning per your comment normally thirty minutes but waited three hours for this one it doesn't on Apple podcast or the page at Apple Dot Com. Any ideas are work for the show is one megabyte get it down under five hundred kilobytes. Make sure when you update the artwork you change to file name to something new then go and click refresh feed again this has all been done I'm not seeing the episode in the Directory Still Though Might it take time. So I am a y person and have a need for exclamation with things like this when if possible so I'm trying to understand why the artwork can be such an issue after not being one in the past we've had artwork issues with other shows in the past as well. That didn't make much sense, but we just want with it. Now with this one in addition to the apple issues, it just begs me to ask for more info. Can you give me any better insights into this regards and art? Yes can take a few hours update apple podcasts long history of intermittently not updating when the artwork is any size over five hundred kilobytes, it is still not in their specs, the five hundred kilobytes limit, but it really should be their first thing I check one show does not update is the artwork and the artwork ninety nine times out of one hundred is over five hundred kilobytes as was the case hierarchy. Okay. So I just need to. Live with that there is really is no true explanation and are high in our. Well, the explanation is apple system does not like large artwork and when you replace large artwork with artwork less than five hundred kilobytes, the issue goes away like it went away for you see attached your episode is now showing less than thirty minutes after you made change regards rob w and this should be where you get a thanks and have a nice email day. Email high right I get it I. Would Lie I. Would Take that answer and be done with it except it wasn't an issue up to this episode and art at which point I said enough and I walked away. Folks. This is something we have seen literally hundreds of times a stuck show that can be unstuck. Reduce the. File size to less than five hundred kilobytes is again intermittent. means. You never know when it's going to have and it may not show up until years after you upload the previous art work that was over five hundred kilowatts message here is this just check your show level work make sure it's less than five hundred kilobytes, and if it's not change it to be less than five hundred kilobytes, make sure when you change your work, you change the file name as well if the foul. Was, Logo Dot J. Peg make the new one logo to dot J.. The finally must be different from the past file name from apple to pull it into their system. I. It's just an old issue and it's still shows up people check your artwork. I can't believe how many times I see are still coming in at one or two or ten meg I don't think that people realize how large are can actually get and. Just as a note, it's you know as with especially with a lot of the podcasting. About when it happens intermittently and this is the same response that people give when they are pulled down for keyword spamming like author Tags spamming where your show is pulled down and then you tell them, it was because of this and then they say, well, I've been doing this for the past three years or whatever, and it's never been a problem and it's like well, now it is well. I've always driven on that road fifty, five miles an hour. I don't know why I'm getting check for. You know who cares at the speed limit says thirty I've always driven figuring five. Why are you took an officer and that's unfortunately that's a problem. From I think you've tried to make a I guess a decision based on what you think you need to get away with or this is never like I don't understand if somebody told me I think I just needed to be fixed and I didn't even know I go like, Oh wow I can't believe. Okay. Thanks. That's what I would say not like why it's never been an issue before. Can I just keep it the way it is what's In this case, it was like days had gone by hadn't updated. He changes the artwork and it updates and thirty minutes, and he's still like well I guess I'll have to live with. What? Just Walk Away Mike walkaway just walk the way cooked some chocolate. Okay now speaking of that though now we're GonNa talk about another topic that is probably GonNa make you want to walk away and go eat some of. Of these items until just before the stats sections. To items. One. Clarify. Something there is no such thing as being compliant too I v Two stats you are either certified like Lipson Blueberry NPR and others, or you are not certified like Red Circle bus route and others claiming to be somehow compliant again Red Circle are definitely not. To certified you are either certified or you are not there is no compliant that is pure one hundred percent marketing bs do or do not. There is no try as Yoda would say and that is by the way the stance now of the IB to even say that you're compliant means that you have to be certified that is the new wording. So if you say you're compliant, you actually have to be certified and listed on the I v to the site for ABC to certified companies. The second item, and this has to do with the IB v two stats measurement and change that's coming starting October. First Twenty twenty I certified companies are to stop counting downloads from watch os some the hosting companies talked about five percent to fifteen percent of downloads coming from watch Os and they wanted to wait until October first. So they could prep their clients about said, fifteen to five to fifteen percent decline in numbers that are coming. So what does this mean for Lipson, users absolutely nothing. Say it again. Absolutely nothing. Well see back when Iowa's five was released. We are huge spike in downloads that todd in our team track to Apple Watch weekly. Did some testing confirmed with apple? What we were seeing was a new feature introduced in watch Os Five. That is still there today that is where apple sets it up or set it up that. When you put your Apple Watch on the charger and it's near Wifi, it will download any recent podcast episode. You also have available in subscriptions on your phone. So immediately, we wrote an article about how Apple Watch was the son Hero downloads Oh sorry. That was megaphone that wrote the article. What we did was the right thing the thing and that was we did not count them in your stats knowing that well, they're bogus and not real, but just duplicates. So we've mentioned before on the show and actually right when it happened two years ago. But again, you hear about the change coming. and see anyone complaining about their stats dropping because this just no, they are not on lips and because we have not been counting this since the end of September twenty eighteen just as other should have not been. And to add some flavor to this, I was in a presentation with the in December twenty nineteen where major podcast radio company showed their stats and showed fifteen percent being from Apple Watch they said, they knew they were bogus, but they were still counting and reporting them. It's little things. Folks that make a big difference when it comes to stats such as I don't know not counting numbers, you know we're bogus just saying here Elsie, hold the soapbox for me for a little bit might need later all I will I will see and I think that there is an element here where I see this conversation a lot and I have actually seen it I've I've got exactly it was cheap podcasts somebody was talking about. A dip in measurement and a lot of the time the blame comes to there must be something wrong in the way that the stats are being counted when there is a drop right and that's when people get upset and they for whatever reason. I guess because we're human, we want to think that things are better than they are. Or bigger than they are and when the number kind of normalizes at a different place where it actually is possibly more reflective of the actual audience. There is this fight as to but I WANNA have the other number like, Oh, I, remember what it was. It was something to do with like pot track and other filtering systems from other podcast. Hosts in the podcast host had a lower number that attracted and there was something in there in the way that they were. Measuring, you know the way that they count downloads and I think part of it is reliant on the fact that we have to really be curious about the actual size of our audience versus anything else that's going out there meaning some sometimes like this with the Apple Watch that it's behaving in a way that it is forcing downloads but that doesn't mean that there's more audience. To your show and so even when it goes away, your audience now is clearer and that's the number of Peop- that's more the number of humans. And you know what I mean. So just having like, could you imagine if my daughter's had all apple watches and then I had my three thousand devices that I have in here just my household alone. Like fifteen percent up somebody's. Again. We, we saw the strike immediately it was like Whoa and I'm sure other saw to but we like we went. Okay apple this is what we're seeing. Do you confirm and like? Yeah there's a new feature and here's what here's what's going on like okay. Well, we just won't count them makes we know it's bogus which is extra and. For Apple's point I'm not blaming apple for what they're doing. It makes a lot of sense for the user's perspective. You've to grab your Apple Watch in the morning go out for a jog. It'd be nice that the podcast you're listening to would be available there for you on the Apple Watch. So correct yes. Completely get what apple's doing have. No qualms at all. It's just up to us as podcast host to look at these situations when they come. Up and go okay we shouldn't count those because we know wides happening and we know that it's not real but in and it was amazing to be in that meeting last December and they were going we know it's not real but we're still reporting it with a wide just it's. So that's just so frustrating because it doesn't just affect the podcast it affects the entire industry. You know it's like it just presents a picture that is not true. Anyway or or the most. Holiday say maybe it's not that that's not true. It's it's more about Accuracy it's not the whole reason we're on the. The whole reason is to get accurate more accurate stats and have an industry reporting more accurate numbers. So I'm glad we finally got around to watching it and saying that these numbers are not real. And take them down to it. Okay. So now moving into the Third Promo of the episode, this is Wild Life Weirdos. Hello friends did you know that a sea otter mother is one of the most loving mothers out there or that verge lungs don't actually expand when they green or maybe that an octopus among the most intelligent of the vertebrates will you do now and you can learn more by listening to Wildlife Weirdos a podcast where I find out what I can't about an animal and I tell you all about it released every first and third Tuesday you can find us at Wildlife Weirdos, dot, wits, dot com slash podcast, or on facebook instagram and Tumbler as Wildlife Weirdos talk to you soon. Pasta. Okay, and now we will get to advance stats and I up is country breakdown for July for downloads geographically from all sources and the United States sixty. One point one percent is always number one. has by Morgan but that's up sixty from sixty point three percent last month or the previous month June. United Kingdom five point three percent down from five point seven Canada five point to Australia three point seven Germany two point nine, Sweden one point nine down from two point five in June Mexico one point eight percent up from one point three in June. France one point five down from one point nine and Brazil, one point four percent By the way I should go France always drops in July and August because they just go and big vacations. Japan one point three. Overall but also Germany stayed consistent in July were two point nine in July two point eight in June. But France we always see big drops this time of year. Japan one point three percent, and now he's everybody over one rounding out the top twenty. Are Ireland Spain Netherland India South Korea New Zealand Norway. Denmark Russia and Colombia and those the same top twenty as we had the previous couple months. Here we go on geographic see how your numbers match up to those. Now looking user agents overall in mobile downloads moved up to another all time high eighty, nine point eight percent of all downloads. July going directly to mobile devices versus eighty nine point four percent in. June. Computer downloads well, they're down to an all-time low ten point zero percent even home voice attendance plus set top boxes were at zero point, two, two percent in July, which is a little lower than June zero point two, three, the. android ratio in July was five point zero, two one downshift a bit from five point two to one ratio of June mobile aggregate or APPs not from spotify stitcher or from apple moved down a little in July to ten point seven percent of all downloads versus eleven point three in June and the big dog gator at is apple with apple podcast APP. And I tunes coming in at sixty eight point four percent of all downloads for July, which is a Smith Jr up from June sixty point two, number two was in July was spotify nine point one, which is an increase for the first time in many months for spotify up to eight point three percent up from eight point, three percent in June. Number three was stitcher at two point zero five, percent number four, overcast one, point, nine, two cashbox came in at fifth at one point four eight podcast addict at one point, three, five, Google pass when point three four just missed it and podcast at one percent, and that is everyone over one percent and those under one percent were pod being the PODCAST APP Player FM podcast, Republic Pandora downcast tune in radio AAC Caesar Ten pod breaker excellent player are s Radio Castro pod kicker Himalayas Eye catcher radio public one, hundred, sixty, million luminary, and that's everyone that comes in at least two point Oh two percent and anyone below that is under point Oh to and not worth a mention. And Elsie You mind handing me the soapbox or do you have any comments before you hand me? So Bucks Here you go. Go for it man. There is talk about spotify and Pandora winning podcasting podcast will not be consumed much and apple podcast going forward. The quote unquote logic. I. Guess is that those services will be able to serve more ads because they will be able to share personal info of listeners to advertisers. So I guess the logic is that listeners will flock the place where more ads or placed episodes. Yes because listener so loved eight minutes of ads for every twenty two minutes of content radio q reason why we have podcast listeners right now in the first place I think it's a little naive to believe that one all or even most podcast want ads or are in a place number wise to even get ads, and that adds are more important than mass distribution for the majority of those that are at the numbers that adds make sense. Yes, there will. Be shows that go exclusive with spotify or maybe even maybe even Pandora if Pandora goes down that path, but those will be a small number of shows percentage wise in the space spotify and Pandora can't afford to overpay all podcasters like they did Rogan and people are going to get busy. Now that they rogan's getting right they're gonNa want their piece of the Pie things will change a little in the space but spotify Pandora overtaking apple number one place for consumption. Long long long ways from that. But things in perspective apple in July had over seven point four times the consumption of podcast as spotify or combined seven point four times more for apple. Let that sink in again I do not want to take anything away from the added listeners both spotify and Pandora have and will continue to bring into the space. Thank you. But those writing apples obituary in podcasting are we put premature in those posts and I really think those writing that do not take at all into account. podcast listeners are not idiots and if given a choice of listening spotify and Pandora, where there are five minutes of pre produced generic ads or listening apple podcasts where there is none or they are host read ads, I think most listeners are probably GonNa pick apple podcasts for their consumption even if that means listening to one show in one APP. and. Apple podcasts overcast. It's not difficult to switch between APPS and I step back down I don't know where this is coming from I. Guess is just people that don't really know the space. Really, nameless base and that's what's really even more frustrating is like what what are you thinking? You've been doing the last fifteen years better than that. Maybe you're just trying to go people. But. But you know I could see to some degree. I could see if the audience itself grew meaning apple podcasts like people are not leaving apple to go listen there. Right I could see if ben doors audience really grew and spotify's audience really grew too but it's but in order for it to kind of equal the, what did you say the seven times whatever that number is eight seven, four point four times. Like what what number that is it's GonNa take time to get to that number. So maybe at some point because people grew up in that ecosystem maybe but that's GonNa take a while though that's not going to be like in a company issues because people like listening to music and there's a lot of them listening to music doesn't mean they want to listen to spoken word now some of them do but not all of that. Not, all of them you right and yet there have been shows that have done really well on Pandora. No shows to seventy percent of their audience on Pandora and spotify similar overall. When you look at the numbers, it's nine percent for spotify and it's not just us that see those numbers. It's others that see that and others in the space see that number around ten percent as well. So apple's still the dominant plays and the other aggregate or upset poll from Apple again when. You just take not just apple, but you also take all the creator upset pulled from Apple's directory. You're still looking at eighty percent seventy, five, eighty percent of the market typically is is not by in Pandora, and then there's sites but other things. But the point is if those places are the places where they're going to get the most ads in the aunts and by the way people put ads in then they start putting more ads in and they put more ads in and. More more and more money, and because they're only in certain platforms are going to have less and less download so that any more and more ads make up for the money they were making before from the host. Read it. Also, now you go to five and six, and then finally you're back to eight minutes of ads for twenty two minutes of content. Again, that's what people railed against. That's why people move to podcasting to listen to content site. It just think people some people forget how got here, right? Oh well, ski one thing that I still at this moment I feel that spotify does do very well at. least for me as somebody who consumes podcasts like a lot and I know I know how to find things and listen is to direct fast listening via social particularly in instagram like there's just no beating spotify on instagram because the one click button whenever people share episodes they're like literally I click tap and I'm listening without anything else if you obviously if you have spotify APP on your phone, it's unparalleled consumption like for me to discover shows it's been really great. So I'll listen go ooh immediate listen to the whole episode check out browse their cataloging go ooh, this is really cool and then I'll go subscribe You where I really WanNa hear. That that show but I mean that's about the only thing that I, really like about that. So anyway, are we done with your soapbox? Should we? For the week. So we're have we been all my Gosh Oh. My Gosh. We were at the pod Fest Global Summit and they got they got their history-making history-making. Amazing. Yeah. christly monkeys I know so so amazing I mean you did your your thing there. So why don't you give us a rundown of how that went down I? I had a session there the I did want over submitting for new show what you need technically where to submit why and the timeline. So it was basically for anyone that's new and you're getting ready to launch your show it. It showed you need to do where you need to go and why you need to go to those different places in the different order. So it was it was well received. A lot of people asking for the slide deck. So it was fun and if you have the virtual past the I pass, you can go and watch that session because there are some info in there as well for experienced podcasters over the numbers and and some other stuff as as always. But it was definitely geared for someone who's getting ready to. Launch a show. Now, it could be getting ready to launch a new show you already air podcast and might be something you've forgotten about her and thought about or you could be one of those people that gives me a call and says, Hey, it's Friday and I'm getting ready to launch my show on Monday and we need to set an account up. So To you. I'll see. The people that still happens it's still happens. Call this week another one where people want to start next week and I was like, no. Let's push this out. That's pushing out after Labor Day. Just after. Labor Day. What was really admirable about the podcast global summit is just the IT really was global in nature. There was a a sense of camaraderie that expanded outside of the United States. There were a lot of voices that were there that that were usually not heard people from India we actually had bj. Who is a podcast or from India report on the Indian podcasting space. We also, there were all kinds of mini cons, I mean mini cons after mini, cons after mini, cons, all kinds of niche content very specific. Though is the black pod fast mini con. She podcast there was a military mini con. There was a Latino Latina podcasters and cinema vols did a big huge chunk of stuff there that was both in Spanish and English there were in fact I think three separate many clusters of Spanish speaking podcasters within podcast and that actually not only global. But also there were a lot of people were talking about streaming and a lot of very specific type of sessions and communications in there. So I was incredibly impressed. I there's a couple of of my sessions that I've published four she podcast. So if you want to hear what Jessica and I did and also panel that we had on creating anti-racist. Right. podcast spaces one on one that was published already, I'll have link in the show notes. But Danny opinion I also did a session over that was really great to just be able to talk about what it really what it took to be. You know not necessarily the steps that we took to be inducted into podcasting hall of fame, but you know just a trajectory of our over decades of in the industry now. So that's there but what's really cool is that I asked the podcast team for those of you who don't have VIP passes for those of you who are interested in this. We do have a really special Promo Code. So. If you go to the link in the show notes, it's an event bright link where you could buy the tickets a few use, the code pod Fam, one hundred, you get one hundred dollars off of the VIP tickets, and you know I know that there's a lot of places that you can get podcasting information, but they usually come from a specific lens or they're kind of skewed towards whoever taught that one person in what's lovely about the pot pot fast is that it has all kinds of sports from all over the world from a diverse amount of points of view that will I soar add to your knowledge in podcasting. From marketing to streaming to worldviews to stat to industry stuff to. You know even Mike's and what to us I mean. It's everything and money because Dave, Dombrowski also did a session about monetize your podcast as well. There you have it all their everything. So please use that support that team. They're doing such fantastic work I'm really impressed. I was very impressed with the. Thing about this. bj In India and more podcasters. Maybe that's the reason the feed is. Done well and gone there's a lot more interest in in podcasting in India and speaking of Worldview I was actually a guest on the India, their narrative podcast, which is a very interesting title because I'd never even heard that word but. This is a podcast from Peru and fabulous. You had me on the show. It is Spanish begin conversation. He does a phenomena he really puts out a phenomenal show. He is also a podcasting professional impetus that produces shows and stuff. But one thing that he's doing really well, and I think that all of you who are interested in marketing because everybody wants to market their show, I want you to go fine I'll put a link in the shown as well. Go look at his or the show's feed in instagram his instagram podcast feed in its at Denver Narrative, which is a really hard thing spell if you don't. Even. Know what the heck that means. Lincoln. Show notes and you will see a beautifully curated instagram feed that I am super impressed by the way that he uses images the way that he uses audio grams the way that he has the calls to action the way that he uses quotes from the interview and the very intentional way in which he is promoting you are going to impress. Has Time to do all of that stuff, but it looks fantastic. A workshop with Chris Curran. For the a con together for the Producers Guild of America where we talked about. podcasting. Dear WanNA won. Production aspects of it and it was amazing. Thank you so much Karen Summers for having me on and I'll be doing another session for the producers guild of America coming up in late September and this time talking about diversity and podcasting. Part of on world audio. Day Session there was a Nice write-up on it in radio world this past week, and there's actually a screen shot of me talking. During, it so So thank you matt log for for sharing that and and have me part of that. So that was Kinda cool and also folks by the time you hear this, I will have been on the new media show with Rob Green Todd Cochran that's the Saturday August twenty second episode. You can hear on there and I have no idea what I talked about me because it hasn't happened yet so. Yes I'm sure that they were full soapbox go. Get me in todd in a room. We stacking them. Baby I know all my gosh and see where we're going virtually. I will be at content marketing world and October, and we've got some other stuff coming up here. We need to get a list for future episodes to do. Turn on the virtuous share. So we'll. We'll try to clean that up on where we're going virtually for the next episode at work with Kelly to get I do know that in September, I'll be in the there's a podcast Latin fast that's happening in late September that'll be a part of. Then I think that we have some and then the diversity and podcasting, which you cannot see because that's going to be. Happening in behind I guess the guild, America wherever that might be right so. But and then of course, we have podcast movement, which is happening in late August nobre. So that begins I believe October nineteenth. So tickets are on sale already the you. I guess you can't apply to speak anymore because that's closed but speakers I, think will be announced in the beginning of September, but I may be wrong about that. So that's possibly the next. Those are the next big things that are coming up for US virtually to be. Right that's all I. think that is all here today. Thank you so much for hanging out with us again please send us your feedback the feed at Lipson. Dot, com, you have been amazing at sending me Promos for the episode. So keep it keep at it. I would love to have more of you. Sending those out I think that I'm almost four for the almost for the rest of the year, but it would be amazing for all of you. I'm just putting this out there all of you who have special holiday end of the year episodes. This would be the time for you to be sending those to me so that I can put them in the queue and then there will be perfect by the time that. You live in. That would be awesome. So please do that the feet at Lipson Dot Com. You can also download our apps that are available both in Iowa and a android for shore or you can call us for one, two, five, seven, three, nine, hundred, thirty, four and leave a message, and we will happily play most of those on the show here as much as we get. We really try to have them come through. For like. A month ago. Yes I was I was almost have. Now another way to get on the show and since the PROMOS are booked out is senator question send US question. Temper show a little bit in the question. We'll edit it for brevity sake but. A question or comment or you can let us know if there's a certain destination, a place where your show is resonating, you weren't expecting it to resonate. Thank you so much for listening and you'll hear from us in leagues.

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Change is in the Air #246

New Media Show

1:37:19 hr | 1 year ago

Change is in the Air #246

"Welcome to new media show folks. And of course, my name is Todd Cochran. I want to and I wanna I wanna introduce my owes Mr. rob Greenlee, who has the most notches on his podcasting men, -pointment belts, anyway. Good morning. Rob, welcome to the show. It's great to be back with the new media show. I know we haven't been as, as regular with the show lately, because of lots of changes going on and travels that were on and I was back at the outlier podcast festival last weekend. So, you know, and then tied you're, you're pulling your studio apart. So it's kind of hard to make everything, you know, work, well as podcasters when you're when you're out of the pocket and destroying your studio, right? Well, yeah, I'm, I'm doing this. I'm doing this show from my couch in my living room and literally the, the studio isn't a container of course. On the last show. We said we're going to have one more live show. And then what we are live now, but not as live as we normally are being video wise. But after we got off the show, you said, oh, by the way, I'll be in Austin. I'm like, well, I guess this was the last show. Of course, we couldn't announce it on the podcast. By did put it in the show notes. But anyway, everyone welcome back and rob holy cow, dude. I'm like, I'm, I'm like you sent me little, no say. Hey, by the way, today was molest day at, at speaker. And, and whenever you sent me to know what he says, even under wraps, but I'm going to work for Lipson. I'm like what loops? Guess what? What is this? You know, I've got to Rob's. I have to bash I'm like, maw. Oh my God. It's all healthy Todd. It's all healthy. You know, it's just like I'm just okay? Here's a prediction folks today is may, what is it may twenty fifth two thousand nineteen USO. Give raw we'll give give this rob about three years, and then who knows where he's going to go work for maybe we'll go for luminary or somebody like that in two yours. It's all about. It's life is adventure. Todd definitely yes, it is. Yeah, I was I was with the spreaker for about four years. So it was K said put about three, I think I was making a prediction in as talking with the internal team at the company and is how long to the to rob seventh fistfight. So I was thinking to myself in a YouTube guys are completely little complete literally completely different. So I'm thinking, and this has to how long before those to have have a blowout, and then one of the other leaves, so we're predicting three years. I've been friends with rob for how many years now, it's been, probably at least close to fourteen years now. So, yeah, we'll see. But at least it's been easy because you've got robbed from Lipson. We've random speaker. And then, you know it so it's now it's like you're gang gang of. Bob. It is because, you know there has been a lot of teasing on that that's been going on online about. It's not rob. It's now the rubs. So, so I do have to ask because he you or second. So it's, it's Robert Lipson dot com for rob walls. What would Email address did you end up with rob g so? Rob is rob w now and I'm rob g so years, the Email over there is totally screwed because he's been robbed at Lipson dot com for since God was born. So anyway, it he's going to get my mail, and sometimes I Don, I probably won't give his male. But sometimes he's gonna get my mail. I think. So you haven't over to the dark side, what, what is up with that? Wow. I don't know. It's like an interesting place to go. You know, if, if I think about it, that company was around when I started in the puck casting space, and, and it seemed like an interesting opportunities. So, you know, I I gave it a shot. And, and I'm the team is welcoming and, and the, the Lipson. And tools is is doing doing fantastic. And, you know, if I can add to that, and, and make things even even better and stronger over there, you know. So be it. That's that's you know, that's a strong company and, and it's not to take anything away from what you built out. I think what you built is fantastic company too. So I think all of us can can can compete healthily, as well, as, you know, kind of cooperate to so I think that's going to continue to, to happen as we because I think we have bigger obstacles that we need to all focus, our attention on as we look to the future of this, this podcasting, medium, I, I would think you would agree if because of some of the topics that we have coming up. Oh my goodness. Yeah. On the show this week. So hey just by the way, you cut out for about ten seconds there. So. Oh, we missed an im- for the record. I'm not controlling the recording of this. I could immune it, rob. If I wanted to. But rob we missed the your new title over there. What, what is your times? VP of content and partnerships. Okay. All right. So maybe got hurt on your end. But I definitely didn't hear it cut out on the side on Skype. So. So until now. Oh, okay. All right. Yeah. Because it just all of a sudden, you're gone there for a second. But anyway, well, that's good. Well, congratulations on the move. I'm still going to have to tease you on this and we expect through. So. All right. Well, cool. I think that. Just kinda get us on topic here. And of course, exciting to see your switch here. But I, I posted on Facebook earlier in the week in the podcast movement group, just a little post in just basically inventing a little bit on going back to the IP podcast measurement guidelines in that we continue to have companies that are saying, they're compliant with the guidelines, and obviously, they're not, and then it would totally and I didn't have any advance notice of any announcements being made or any blog post by Ron Isley the following day pod track posted a blog post saying that there were taking a significant haircut. Cut an in basically to become by be compliant. Well to be certified, and I am of course, I've kind of known for awhile that their numbers were. For better word high man. They, they public acknowledged that in a blog post and talking about the haircut. So they're, they're taking they say twenty percent I think, for podcasters it's going to be much more, personally, I think the delta is near double bat, but we'll see as as they as they make these changes. But there were telltale signs in their top ten report that something was amiss because the numbers had dropped dramatically from the month before. So we all knew that companies. We're going to make an adjustment as they went through certification. But you know the thing against that. Well, it played into my post, I'll be honest, a lucky on that one, but it played into my post in that we've been going around since January talking to media buyers, big, big holding groups big holding groups hold, you know, huge percentages of digital advertising and all of them pretty much to a t we don't have a problem. We don't have a problem, we don't have a problem. And I just I wonder you know, I like Mark and his team over there. He's not is engaged with the community as I would say you, I and an rob, rob walls, you don't see pod track it advance. And they, they work with a lot of big networks. They go to a big events, but they're, they're, they're really kind of, you know, talking to. They're big partners. Yeah. I mean agreed. They're, they're not as engaged. I don't believe Mark is ever had a podcast has himself, it fits in the my, my rant here in that what happens now. Okay. So if Padre spin the numbers have been high. What happens for all these companies have been billing media buyers now with their numbers. Right. It's, you know. Certainly true that the looks like we're not through the haircut in phase. I would have thought that we would have been through more of the, of the trimming of the numbers, as I say, as which turning out to be the case because the guidelines the V, two spec came out a long time ago. And for us to be continuing to have companies take large percentage, you know, cut downs and reductions is a little unfortunate to, to see happen in my view. But I think it is the reality of the the market, though. You know, I'm I'm just happy that happening. In, if sometimes it can be embarrassing for the platforms because they've made claims that are otherwise and, and that is that is unfortunate. You know, but the process is creating changes, this certification is basically exposing the, the inflated numbers that existed out there and in many will will tell you that. Even the numbers. Can you trust those two and it's like, well, it's, you know, it's like this argument that all numbers counting numbers in the digital realm are, are not trustable. But I think I mean of any of the, the numbers out there, whether counting banners or counting other types of, of activities on online. I, I mean, how many years did thirty six companies spend trying to come up with the standard way of counting? And I think it's as good as we're ever going to get I don't know what you think taught on that. Well, I'm gonna be Frank. Well, okay. Let let's just back up for the people are not tuned in and is, you know, when we. And we go all the way back to, like two thousand eight. A group of us kind of got together in the eighty m associates downloaded median came up with a set of standards. They were not as extensive as the IB, but it was up. It was a good start. In a fundamentals of that. Document did end up in the IB B one B two documents. So when, when we heard that the IBM formed a podcast committee to. Work on standards. We weren't involved with IB at that time, Lipson wasn't Patrick was it. And we all quickly rushed and signed up for the IB to be part of this audio committee, so that we could have a say, and we kind of joined would you say we joined midstream of that conversation. Was early early days, yet it was early on that, that group because back, then I was working at podcast. One. In. That's the new guys all came in. In an added a lot to the conversation. I mean, I, I think the group that was there was probably not entirely happy that you guys came in, but oh no, not at all. They were not happy because we came in a literally dumped over the applecart, right? And we talked about this on this show. If you go back in history, we talked about this, and that those discussions were not without pain, this P A, I N, and it really boiled down to the point where we were being tested to prove our. So we had this big meeting at NABC, or as meaning of technical mom taught is explaining how the, the early days of the, the working podcast metrics, working group, kind of formed in the early days in, in how it was primarily a group of broadcasters or online. Pot podcasters. Yeah. So I don't know where you left off that really the. IB paint point here was is that we had to prove what we were saying was in the fact. And, and finally over time everyone kind of came into alignment, the end we worked over sticking points. And again, this was a huge effort. There's a lot of companies involved. A lot of people are silent lotta people were weighing in numbers. Vocal characters like us like Lipson like pod track. There was a very vocal folks from podcast, one Nina, and I had to be careful because I don't want to get get into the to deepen the weeds, because I'd probably get in trouble. But, you know, there was lots of healthy discussions to get us to where we were. You know, I think that the discussion back then was. You know, all these companies had a different perspective on it, and how how to do it. I know podcast, one had a very distinct in different view on how to how to count this stuff. And it was a combination of data rower did data combined with survey data and it didn't turn out that, that was the model that was going to be acceptable because this is a digital medium, not a not a broadcast medium combined with digital. I mean, that was an analogy that, that. Wasn't going to work. As you look to the future. And it didn't. The digital side the pure, digital one as far as the, the model that the metrics was built around and it probably doesn't do too much help to spend too much time talking about that. Because. Where we are today, so much more advanced so much more. Reflective of the real user process that happens when when users listen to a podcast. And that's that was the whole point right to go hit. Yes. I, I think we in oh, we put a lot of blood sweat, and tears into this thing. And everyone did and the IB everyone's kind of some, the post, I've seen recently has made the IB out to be this big evil entity. But all they were was specifically Tators of the conversation of companies that you work with today and the podcasting space. It wasn't this outside entity of groups that came in and said, this is what we're going to dictate upon the podcasting community. We dictated this upon ourselves. And so. So I was shocked the other day when a couple of people came in and said, we don't need this. This is wrong. We don't trust it. We don't believe the data we don't we don't we want a new something else. And I'm like, whoa. And in fact, I had a a ticket. A tech sport ticket come in from a customer who said and she didn't. And it was I, I was confused initially in, and she said, we're the other numbers and I'm like, I'm like, what, what, what other numbers, what are we referring to the non IB numbers? And I'm like. There are no other numbers with us. We have one set of numbers, that are IB Pontius measuring guidelines version. Two compliant certified or certified compliant. We don't have another set of non IB numbers. In matter of fact, we've never had a different set of numbers, but she wanted those other set of numbers 'cause she didn't wanna Bill her media buyer with those numbers. So it the that was a double whammy form as like whoa. What? So I had to go through an almost be Email. Tell her this exact kind of conversation. We're having here. So, you know this audience has should be well attuned to it. But then, you know, we've got people we understand that DR is in fact, most media buyers have a weighted. Waited. I os farce how much they pay each company based upon DR DR performance coming out of different groups. So different different podcasting companies that rep companies are that rump rep podcasters may actually get different payment rates based upon how they do reporting back to those buyers, it's been said, publicly by media buyers that they know they get better, you know, the same exact campaign across five hundred shows, you know on one one network of the performance is much different and they paid them a much different rate than they would another network and solarge -ly they've back it back out based upon performance. So the numbers are not as important in Biard from PM standpoint put bluntly ad deals are still. Done. The ac-. PM. I mean, it's a it's a measurement of performance is really where it comes into. Why it's important. So, so I had someone told me you don't talk with you. This is not how at deals are done anymore. And I'm like K I that's news to me that were, and he has some shows you pay get paid a flat rate. Some pay shows a pay more premium on because they have more engagement. Yeah, of course, there's variables there, but on the for the majority, you usually lumped in at a pretty similar CPM for individuals. Because my I don't break out shows often I often do book deals, so you know we all run at the same CPM rate. So. But I'm just a little surprised about some, some podcasters pushback. And I. The did you see that thread? What did you think which thread, the one on Facebook about? Yeah. The whole I, I mean I thought there was. I think the, the thrust of that conversation was really about. Are, are we going to? Guess demonize companies that are there announcing taking a haircut in their numbers or we just going to be kind of, like, really, really proactive about it. And just say, you know. If, if you've been putting out incorrect numbers. Let's just all get on the same page in just be up front about it as much as possible, and just remember. Yeah. But just remember I wasn't writing about pod track. When I wrote the posts originally, I didn't know that they were going to nounce, they are cut the next day, had no clue but, but, but it came out, you know. And that's what kind of an other people. Kind of pointed it out. Right. And, and that kind of took the conversation that you had started up, there cutting the bigger conversation that you had in your particular post was was more about this distinction between companies saying that their compliance rang when, when they may be aren't, you know, in and they definitely aren't if they're not certified, right, so. Right. Because most of the companies that have gone through, and this is what I've heard anyway, and I can I can speak from a little bit of experience here. Most of the companies that have been through this terrific ation process had to make some adjustments. Not. I think worthy adjustments have been is kind of ahead of relative degree, right? I mean it could be a minor one could be small one and those that have been really fully supportive of the Abie metrics standard probably didn't have to take much of a haircut. But it's the truth be told is sometimes there's code that doesn't get changed. Exactly or the white list, or the blacklist it hasn't really been fully built out, right to to block Botts and things like that, that are making file requests or certain podcasts catchers that are making duplicate requests for media files or head requests versus file requests, or those in the system is counting. Those is multiple requests. So I think there's lots of issues that can come up in a network that may be either overlooked. And didn't get really looked at with a fine tooth comb that happens with the certification process as we. Yeah. So things can get exposed. I think we're you were pointing it out was kind of like it seemed like it was kind of more of a blatant, kind of deception, right? Of saying that you're compliant. But maybe the people that are making those claims don't aren't coders, right. Aren't in the code to know what's really going on. Right. And nobody's done that actual comparison that can only happen from a certification process to, to, to really know. But I was definitely glad to see that Patrick came out and just, you know, fessed up and said, you know, we're not there and we're going to be there. And, and it, it looks like they've, they've been proactive and taking a haircut here and I think that gets us to where we all want to be. Don't get me wrong. I'm glad that they have because we knew that there was a problem. Right. So they'll, they've acknowledged that they had a problem just like what you were seeing it. I know James Cridland was seeing it as well. Yeah. So I mean it isn't that. Anybody's wrong here. I think you know, I think maybe there was a little bit of a deception that was going on. But that could be just ignorance who knows. You know. It's hard to point the finger too hard at that, you know, because we all had to take care cuts. It's just like I've been saying for a long time, it's better to take the haircut as soon as possible than it is to put it off. Because if you're going to put off taking this haircut, it's only gonna get worse. And we realize that, that the redirect. That's a big there was some there was some fundamental things with redirect. And, and maybe they didn't realize in, in a we realized that early on. And maybe they didn't realize as soon just because there's not as much data in the redirect in, you know, where the two that do the majority of redirect, there's, I think, two more, they're out there that do redirect stats. So in nothing is better than the hosting stats, obviously, because, you know, we've had to make well, I'll just and I think it said on the last show. If you're on a if you're with blueberry, at least and you're on the redirect and use switch to, to the to hosting you actually might see an increase in your download numbers not a lot, but a little a little. The way right? Because because there's more data coming in right? There's more data to qualify. The key is. It's all about in the qualifying of the of the download so sometimes there's not we don't get as much data in, in the redirect in it's for a variety of reasons, so it is what it is just because it's the limitation of the, you know, of what you're collecting. So I think that. You know, we'd kind of seen some of that, but, you know, you're right to about the blacklist and this was another point that one of the action, the same Email thread ahead with this client. They basically said, we don't want you to use a blacklist. And I'm like, so you want me to remove every AWS server every data center, computer every Microsoft as your every Google cloud. You want me to remove all those computers from our exclusion list, and basically, the client said, yes, I'm like no. Because what will happen, what will happen is in. It's just like okay so if we remove bots. Do you know how much of an increase people's downloads, would go up of Rabi move bots? It would be be will be like, oh my God. My audience has doubled, right? It's literally that much traffic that is junk, right? It's not audience. That's the thing. No, it's not audience in some sheen. It's computers, ping, some part of the assess feed their box that their Botts that download rob download entire media files, y I don't know they're dumb. Why is the bought downloading the media foul, and it has nothing? It's easy. We go and look at the research, and we say, what is this body related to companies running it? Why is that by downloading podcasts and they download the whole file? There are, are platforms out there that are selling downloads, you know, coming in by downloads, right? Right. Well, I don't know things that you need to, to block. So, so it's I don't want to beat a dead horse here too far. But. I think that. If you have a problem with the I, B podcast measurement guidelines, you need to start coming back to the podcast companies that made those guidelines, and asking questions, don't blame the I b again, I e was the facilitator of the conversation and help the shape. Boy, it was not an enviable position for them to be. 'cause they had to, you know, help guide and direct and help us stay focused on getting this thing done. It was not was not easy. Well, let's be honest about who thought I mean for first period of time, there was a faction in the group and the be working group. The was not a fan of downloads. And even addressing the whole issue of downloads was not something that the people will really wanted to even deal with it's almost like they, I don't know. I mean, it was kind of really not very rational, but will, but but, but a chunk of the people that were involved in the AB, working group fairly early on were people that were more on the streaming side, are they would prefer that this be more of a streaming medium? So it's and to some degree. I think that's still exists. And I think we start looking at these music streaming services and you can kind of see where that's going. I did notice that Google was doing more with that auto downloading. So, I think as far as in their Google podcast area, it seems like that there's more stuff going on there. So which is good. But, but yeah, Todd. I this whole conversation about companies claiming to be compliance. In the whole confusion that exists around. What is I be compliance? Right. Because the I has confused things for us by making the certification a compliance situation. Right. So I mean, have you. I mean, what are we gonna do about that problem because I think that's that really cuts to the core of this whole issue is the hasn't really been clear in their specifications, and their certification identification right there. They're button that you put on your, your website, stating that you're certified in ISA state, that you're certified to be compliant, not just compliant because lots of companies have been claiming compliance as we've seen, and then turned out not to be right. Yeah, I probably don't want to. Lay out what I have discussed with the I let your imagination on that wrote up terminate conversation enough, but, but then the list the that's the crux of the of the issue. Right. Is, is how do we get this conversation to be changed in the direction that it needs to be in? That's, that's I'm not I'm not scared of talking about that or or wanting to, to have that change happen. I think it's, it's, it's an obvious thing in my view, but. The IUD is going to make a make this make a change or not. I think, well, one thing that, you know, there's been some discussion about a couple of loopholes that are in the guidelines and been wanting to close some of those loopholes and. I think of myself and a couple of other people are very much in favor of closing a couple of loopholes. But I think it's for a better word here. There's resistance by maybe a few people to, to close to close those loopholes. So what would you say is an example of one of, of a loophole? Well, let me see let me find the actual conversation here that. That happened make no pack talking about a methodology of counting. Or are you talking about? I mean, is there some flexibility in the spec is that what you're saying, as far as a loophole or last talk about that? It gives there's language in the in the podcast measurement guidelines is that it's about the window. It's about the twenty four hour window rolling versus static. Right. Is the well I'm not so worried about I'm not I'm not worried about rolling or static. I think either one of those methods is fine. I think, you know, Lipson I think you guys use a rolling. We use a static, probably the rolling window is you get a few more downloads out of rolling window that need about of a static window not much. I think we did the, the novelists, and it was it. I mean it was like almost nothing. So I don't think that there is a. But companies are allowed to use a window other than twenty four hours, but they have to describe their methodology and why they use a window different than twenty four hours. I think I would like to have that window the forced window of twenty four hours be set. Right. It's not currently thought it was thought you had to be at a twenty four hour window in order to be certified. Well, they can use any windows, long as they explain why they're using a different window. That's the kicker here. Oh, tha that's, that's loophole. You're talking about right? And I'd like to have that loophole closed. And there's some that are probably very resistant to closing that loophole. I mean so the line really taught to all this, you know, when we started talking about loopholes that were still going to see very ability between platforms and in numbers. Right. So if you're doing a podcast and you move from one platform to the other, there's a very good chance that you're going to see changes in your numbers. Well, if they're if they're on a twenty four hour window fixed a rolling. I think the that'd be hardly it very minimal minimal. But yes. But if they go to a host sits on a twelve hour window wrote the Neo. Yeah. Eve, big difference. Yeah. Right. Right. But so I'm you know, I'm reading the certification coming out very closely because I'm looking to see looking for any language that indicates some anyone, I wanna know if someone gets a certification outside of a twenty four hour window. Right. And, and the justification and the and how their accounting for the potential for increased. For double-counting. So. So, you know that, you know, that's one just what in a in relief of all that pages of that document if I'm got that as a single concern, I think, we're pretty close to, you know to where we need to be. But I am just. Podcasts are say that I don't have to worry about this compliance. Not worry about certification media buyers, don't care. Well, maybe the DR folks don't and that's okay. If the DR folks don't there they're cross that begin back to performance on how, how many would you say sold, but to get tied and Ford and Geico, and, you know, Sony, and all these big national brands to come in and do brand ads. You know, we ought to be on the same page, and maybe maybe in the end, maybe it will, maybe this'll be all from you. Maybe those being a buyers when never come in and spend money in the space. But this is what the media buyers have told us, this is what we were told by all these groups this is why the big brands are not coming in, because there's too much variability in the space. Routine due to agree. So. And we're there they're actually getting when they buy something. Right. Right. I know we spend a lot of time on this particular topic, and maybe the audience is tired of it, but I guess I just need the audiences help, and helping them understand that will the main two points, the guidelines were done by podcasting companies that you work with today and not by some in on they referred to us as suits on, like my God. Please do not refer to me as a suit, I am not a suit. I was part of the original, you know, stick it to the man, you know. Rabble group of podcasters that were in the beginning of this space snow. Yeah, that's how this medium started. I you know, I can't talk about that enough. That that's the original culture of this medium was as a as a reaction to over commercialization and consolidation of radio. I mean that's one of the, the motivations behind the existence of the podcasting realm. I mean, if I go back to the early days of the medium running advertising was not cool in your now. And in at the same also it was about no one controlling distribution in the end. That's what it still is today is, there's no one controlling distribution. Although that everyone's worried about some groups coming in and trying to in, you know, put their pressure on controlling distribution. I it's our sets us off free. It's not possible for the medium to be controlled. Now that said there are. Always gonna be some verticals that do their own thing. And if you wanna be on those verticals participate in their ecosystem while, you know, they're going to do things their way in. That's the way it is. So so be it. I don't care where people listened to the content long as they listen, right? The true you know, it's all about building audience. And if you can be being all the places that people listen to spoken word audio, then then you, you more likely to be successful. So I think. That's, that's the backbone of this medium. So anyway, we beat a dead horse here quite a bit. So what else is happening in space wrong? We'll all sorts of stuff. I mean I mean, if you look in the, the news of, you know, there's activity going around. I, I know Spotify announced that there they had a product that they were they were involved in, I guess that's browser base podcasts audio editor. So they're getting involved in. Helping people create contents and Google podcasts is, I guess, you know, enabling downloading so lots of stuff going on that, that side of stuff is there anything that jumped out for Utah? Well, I think the Google enabling downloading is in actually promoting it. This is big and it goes. Right. Ben back to that. The download is still king, my friends say what you will. Now, streaming, you know, Spotify streaming so, you know, that's you know, making headway iheartmedia. I had to laugh little bit because they reached two hundred and fifty thousand shows over there. And by the way, rob geek, new central was a finally approved to be on iheart media after being I think my application in was in for a year. So they've, they've definitely turned on the I think they're figuring out more is better in new can't be you can't be as restrictive and who you having on your platform. So, so that's good at the same time the I, I had to giggle, when they said they had two hundred fifty thousand podcasts, they didn't really say, how many, those were actually active though the, the numbers that we're seeing right now. And we did some some new runs for the month in it probably will come out in a in New York Times article here soon is the for April. We saw hundred thirty one thousand shows the head created a new episode in the last ninety days and just over two hundred thousand shows that had produced a new episode in. In the last year. So the numbers haven't changed that much from a year ago, a little higher on number of shows have created new episode in the last ninety days. So even though we've got all these new podcast rolling in the rolling average still continues to be around one hundred thirty thousand shows that are actively creating a podcast at least once within a ninety day. Window roads still only one hundred thirty thousand. Wow. Yeah. You know it's up a little bit. I think last year we were at one twenty nine and I think the numbers we looked at again for April was one thirty one. And a little higher belong. I think I two oh nine or something on the producing episode in the last year. Well, that's in some ways. It's fairly shocking numbers when you think about it. Considering that the total catalog is well, over seven hundred thousand now so which means that there's a lot of shows that are just. Pod. Fading. I mean is the is the term for it, and that the pool of. Competitive shows right shows that you as a podcast or competing against that, that list of shows is not as big as I think, a lot of people for many years thought there was in the space now. Not at all. Yeah. So, you know, it's still possible to build a show and be successful. I think given these numbers because that's a global number Todd. That's right. And say global number. Yeah. Yeah, those just not in the just in the US, so, and I you know, we did some looking around it, obviously some of the other players that have been known for creating away, sleigh and dead shows. And those numbers are astronaut Michael, we have networks out there that eighty thousand dead shows, you know, it's, it's, it's really to that point. It's, it's quite shocking that there are, you know, an and we also looking at longevity, I can I can go in and look at company acts, I can look at it on this is depowered. Having a directory is definitely can look at, you know, or I what's the average life span of a show and show lifespans are growing. That's a good thing. So that will you know that number of one hundred thirty one thousand should start to inch up. Based upon the data that we're seeing on longevity of shows, but, but still that hurdle, those initial hurdles of getting out of the gate Nyan starting and getting to some benchmarks is, is a challenge. So if you've made it to twenty or twenty five episodes, you are in the minority. And congratulations. Yeah. I mean it's, it's, it's not easy, creating podcast content. I, I don't think in a in a general sense of me. If you're trying to take it to the next level, and, and that's I mean, like what we do with this show here. It's you know, we just pull up our microphones most shows, you know, do this whole production, they, they have an outlined. They've, you know, especially some of the scripted programs out there. I mean, you know, stereos producers don't grow on breeze on that now. That's the thing. And that's what we're learning more and more. Now is, is we thought this medium was a lot bigger than than it really is from a content side. But what we're finding is, is that, it's, it's actually not that big at all. And so the, the quality shows that are building audience are kind of rare. So, you know, those are things that we all have to, you know, do the right thing for and keep keep building on because. That's really the future if we want to build a. You know, multi-billion dollar advertising marketplace for advertisers in this medium. If that's the goal of a lot of companies. Guess what? Todd, we've got some work to do. We've got now. There's content that needs to be quality content that needs to be produced. It's not coming on the scene. Very fast. I went through and did data poll and was looking at breaking out of shows and sizes. And I'm very pleased with the number of shows that are at the well, let's, let's look at it from a numbing talk about the, the methodology here. So if I'm looking at what I did is, I looked at new episodes per month. Average downloads per episode for new episodes released in a given month. So let's say this show were are. Let's say geek news central I do eight episodes a month. And I have just, you know, let's use the number thousand listers that listen to king central every episode. So if as a thousand ten thousand fifty, you know, so now the word simple. Simple, math to come up with an average number of downloads. If I look at the breakout then of shows that are one hundred thousand listeners per episode and above up to a million on. That's a relatively small number very small. It's, you know, it's in, you know, it's in the dozens, then if you look at the shows that are fifty thousand two a hundred thousand listeners will that number is in, you know, might close to break a thou-. Thousand and might make a thousand shows that break that threshold. And then if you look at shows to their ten to fifty thousand while the number goes dramatically up dramatically, and to me, as I'm looking at those segments the number of shows that have a hundred listeners two thousand listeners is decreasing where the listeners as I look month the month the number of at least on our network in the shows that we measure, if you look at the shows they have five to ten and ten to fifty those numbers are getting much, much better. So I'm seeing significant growth of, you know, we're seeing growth in N show. Listener numbers and shows are having a lot easier time now getting two thousand listeners than they were before. Now granted the hundred to a thousand listeners is still a pretty big number. All right thing for looking at the, the shows that, you know, were proximity measuring about seventy five thousand shows. No, no, no. We're not measure seventy five thousand shells, remeasure about fifty five thousand shows excuse me. So if we look at that number were still five to ten thousand shows that are hundred two thousand listeners, but the number shows, but that used the number used to be much much bigger and it's decreasing. So I think we're making headway but it's not as incrementally fast as people want. But it's also you know what would be great as I had time to do the whole study, and go in and look at each of those segments of, of shows and do analysis on each of their websites to say, okay, what are you doing on your website? What are you? You know, how, you know how are you promoting your show? How many of you don't care how it's just someone? That's a friend getting together just having fun. And the goal isn't to build. Audience, the goal is to have just a conversation with someone 'cause they're shows out there like that. So. I know that we did some studies early on where we looked at, you know. You know, subscribe on Android, and how they were making increases and we saw definite audience increases when people are using that, but I haven't done that in a while either. So I think we're making headway but it's not as fast as it should be wrote. It does kind of point to a real need out there. I guess to, to focus on the fundamentals and focus on, you know. Creating better content. I guess, you know, and I guess the big thing is that, you know, the takeaway for me is that just doesn't happen. At large scale at this point. I mean, we're, we're chipping away at this. You know, you look at the desire of this industry to grow rapidly in all of the capital investment, that's coming into this space, and, and it's really all keyed off of call quality, content and building audience. And, and it's really exciting to see what's going on with Google. I think they're, they're they appear to be making steady chips away at improving the Google podcast platform, but that whole Android audience Todd, like we've been saying, for years is, is keyed. All this. But the question remains also, you know, do we have the content to keep that? That audience development growing even over on Android, because you think of Android is a little different consumer than I o s maybe they're they're content. Desires aren't exactly the same as what's been the case, you know, with building such a large listener base on. Maybe it's, it's different types of content that's going to build it over on Android. And I'm not sure you know, I haven't heard anybody talking about that too much. I know I think Tom Webster made some comments about we need more quality crap content as a comment on this, same topic, and I don't know what do you think about that aspect of it is? I mean do we need to stretch our imagination around? What kind of content comes into this medium? I, I don't you know, I look at I don't really differentiate an Android Lister Nyos listers different. The. Okay. Let's use. Well, let's let's, let's segment ties that could be from a demographic. If it's. Yeah. Well, if you look at the US market. Okay. Well, maybe I haven't seen the right data. Are you you made an implication there? Rob. So are you saying that the Android? So are you saying that Android users on a social economic are not? What was your location? There have to be careful here. I'm just posing the question. I'm not just like you know, there's a different orientation in reasoning for why I s is in the position that it's in versus Android. I mean I mean you look at Android from a global perspective, and obviously, Android his foreign away the, the dominance operating system on the mobile side. And that's where we're seeing all of the growth in consumption podcast. You know, and, and I, I believe that those devices tend to get adopted by a slightly different demographic group. All you wouldn't see the the huge difference in in the adoption. Right. I think Android devices tend to be lower cost of ICES. They tend to be. Devices, that are, are appealing more to the masses. Right. So you look at an I o s user who tends to have a, you know, a fairly, I think, fairly definable, maybe high income, high high education, typically tech savvy, you look at the overall numbers of Android users in. I think it's more mainstream. I think it, it, it covers more demographic segments. Then users, I think I o s users tend to be be. A little narrower and their demographic, I think if we look at the US market, I would say that probably is not necessarily the case. But if you look at the if you look at the global market global market, I would agree, but at the same time if we look at the split between who's listening to podcasts if we look at the global audience podcast if you break down Brazil, and, you know, heavy heavy heavy Android adoption in Brazil, and heavy Android listenership in Brazil, because the Brazilian contents being you know, people are speaking Portuguese making content for their local countrymen. So of course you would expect Android adoption in Brazil, and enlist or ship to be huge. And it is, is. But here in the United States. I don't think that demographically between is among forms is much out. There is going to be what did I buy my kids androids? Right. Right. When they were first getting phones, because they were cheaper, of course. And we know that there's definitely a demographic group that can't afford an iphone in, we'll buy an Android, cheaper Android phone. But I don't think from I think that I don't think they're listening needs are different. Yeah, they can't afford a better foam. But I just don't. Yeah. But it's that, that group. Right. Typically listening more to radio that than they are online content. That's, that's another question to that would be, you know, kind of an interesting thing to, to analyze as well. I know that that's maybe a project for Tom Webster, but, you know is, is that we're, we're going to see over over the next three to five years? We're going to see more people transition over to the on-demand, medium podcasting away from radio, as that as we see Google in dots podcasting in a stronger way. And it becomes more of a first party experience. And if I look at diversity of content today. He look at podcast movement from last year. Pretty diverse group of people in the content diversity is I think, is there. I think we have good content diversity. So I don't know if there's a lacking of, of, of topical content. For different geo demographic, folks, too. So why do think that we're, we're, we're a little weak on the language diversity in the medium right now? But maybe that's maybe that's just going to play to, you know, a fairly narrow niche. Because if you look at what, what the consumption patterns are outside of the US. Excuse me, for for content is a lot of podcasts. Content is consumed outside of the US in English, and it's been fairly slow in the creation and. The growth of listenership in local language podcast. Content has been relatively slow because you think about the scale of English content going into every country in the world. Versus maybe Spanish-language contact coming out of Spain or something like that. The typically only gets consumed in Spain. Just a much more limited audience reach potential of, of more local language, content coming out of these countries, they, you're not going to get a lot of listeners in the US to Spanish language content, though, you're going to get, you know, a growing number because the population here Spanish speakers in the US is growing, so, you know, over time, maybe some of these barriers to content growth in other languages are going to kind of decline. And also I look at culturally, you know specifically Japanese, they're not one's really to right. Stick their neck out, and make Gavin a big opinion based show because they're much more than audited foot without. Mariah. Right. So each country's just a little bit differently culturally. And also, let's be Frank. There's some countries that economically not a lot of people can even today, even as the low cost of doing podcasts can afford to do can't afford to do a show, just socially or economically impossible. So there's that as well. And also, I think. You know, adoption rate of podcasting in some of those countries, there's, there's obviously, some, some opportunities there, you know, feel look at Asia I think there's huge opportunities throughout Asia. And think they're still huge opportunities in Europe. I think there's huge opportunities in Russia. I think, you know, I think there's a some serious potential for growth and places. But also feel look at countries that have regimes that are. Were speech is not. Completely free like China. Yeah. Y y in China does so many educational podcast. Why are they so popular because educational shows are now politics safe? Yeah. You can't go get locked up and sent to the reform farm by doing education long as you stay away from politics in probably the same in Russia and some other countries as well. In people do content there than they have to do it on the down low and master voice or you know, it's almost like underground radio. They have this, you know, there's life and death consequences for, you know, can you imagine being in Venezuela and having a political show that's against the, the regime down there? You know that kinda come pull you out of your house, and you end up face down in a ditch somewhere. You know, so. Who taught different rules? Applies. I, I watched a documentary last night called the corporate dot. FM. I don't know if you saw that compatriot was a yeah. To our. Talking about corporate radio. A little dated, but it was good from two thousand fifteen. Yeah. Yeah. Corporate data FM, and there's some parallels there that I think Dave Jackson turned us onto that. So, yeah, I makes you go just a little bit doesn't. It will does in and it does kind of Roe some questions for the podcasting boost to is, is are, you know, what are the implications of that? Right. As you look at the podcasting medium. It does feel like the puck guessing meeting was a little bit of a reaction to that. And I think I'd mentioned that earlier in the show. But but what does that mean for radio? I mean does does radio have in a opportunity in the future? If they do go back to their, their more community routes, right? I'm not going to they can't afford to great. Well. It feels like that. If there's a need for it, somebody will fill it, right? And I think that's kind of what the, the low power FM's were trying to do. But I don't know that they're, they're getting any traction though, that's the thing, and I it's also a societal thing to our people nowadays think more national than they do a national global. I, I don't know if you think about local communities, how much people really focus on what's going on in their local communities, and that's been radio strong suit, you know, in his podcasting as we grow in audience, are we going to become stronger, and stronger, a local medium, and that ultimately mostly replaces radio? I think there's a huge opportunity, but I, I got to thinking a little bit in those that haven't watched this. It's on Netflix. Again, it's corporate dot FM is the name of the of the program, or the, the video, and the crux of it is, is that when now I heart, which was clear channel before came in and swoop all these stations up for billions of dollars which they've now restructured in their bankruptcy. They basically gutted radio stations across the country and whereas radio station would've had a local news director would have had reporters on the on the ground all the stuff that happened locally that largely disappeared, and you may in, if, if clear channel owned eight stations in a in a market, they may have had only one that actually had staff in it that actually. Had people that were talking to people in the community and doing community type of metrics, everything else was on auto play, you know, basically at five o'clock on a Friday all the way through Monday, there was no one there. And there was a fire in the town. There would be no one to report on a fire or whatever would happen. Everything was largely automated and then centralized through regions and eliminated thousands of jobs in the radio business. So it took, you know, did local DJ may be have preprogrammed to show for the day. And he's, he's done that it's not doing it live. Easies, Don a couple of hours worth of work to do a whole day's worth of programming. But it was really, it's really kind of an eye opener of how it's changing what's Rob's referring to is that. The interviews with the coach interviews with a local band. The interviews with the some civic stuff going on in public service announcements don't happen anymore, right? You know, the whole community media is definitely on the on the the decline right now. And does podcasting have a role to play in that future? I guess it only has a role to play if people in communities want community media because the trend lines are showing that they, they don't want it. I how do you, I'll give you a good analogy here. Robin this take you back to my military days. So when I was. What I I got the navy. I was flying out of a squadron called BQ one and biz EP three. They also had a three aircraft and the a-3 served a certain purpose off the carrier deck, and in BBC the redoing reconnaissance, and protection of the ship from afar, and that aircraft got to a point where it was no longer viable they had to retire the aircraft, and there was a gap of about three to four years before the replacement aircraft got back on the on the carrier deck. But because that aircraft had been gone for three been gone for three to four years, the, the task groups got used to operating without that aircraft and what it would end up happening was is they, they said, well, we live without you already. For a, a number of years, we really don't need you anymore, but I've got a tanker need, and you can fill the tanker need, we're gonna make you a tanker, even though we've got this, multimillion dollar reconnaissance aircraft. We're going to put you on tank duty. You're gonna take the aircraft that are the need gas and very very quickly. That squadron was dissolved because there had been a long enough gap, that there was no longer a need, and what it really was as those of us that were actively still working in that space. We said oh my God. What are you doing? This is, you know, the, the protection you're giving up and blah, blah, blah, blah, blah, and yet they had learned live without it. So what we've done in radio. There's been long enough gap or five six years here. The local communities have learned to live without that information and out of sight out of mine. How do you recover that maybe you'd never will? I mean, that's kind of what it seems like to me. I know there's been conversations in the podcast medium for a long time about local. Podcasting. I ever since that it's never really gotten that much traction. Because people are so focused on what's national. I think that the, the National Public Radio folks are kind of in a in that similar type of position. Right. When they kind of struggle between their local affiliates, and their national shows that they do for NPR. They've been wrestling with local versus national for years now. And you know from what I gathered their local affiliate station seem to be holding on. But, you know, it's always that tug of war between, you know. What's, you know, do do we do we embrace this American life as a podcast or do we brace embrace this American life? As a as a radio show that airs in the local market net. Granted, you know, that's an example of a nationally syndicated. Show. Right. The kind of lives in hundreds of radio stations at the same time that it's a podcast, but there's other chips that exist in local radio markets that are put out as podcasts. And oftentimes those local shows don't get very much traction as podcasts. So you got the inverse going on there, too, and it's all about scale of awareness, and as the, the audience, I think, Todd, I mean, I think, as we see numbers of people listening to podcasts grow in any given local market, that becomes a little more viable to build audience in a local market and target the that local market. But, you know, I don't I don't know. I mean is, is radio going to still take a big chunk of the listening audience for decades to come are, you know, I think that there's a lot of questions about what's going to happen to that radio frequency and, and. As you look to the long-term future. Is it a generational shift? I know tied you've been saying on this show for years, that your kids, don't listen to radio. What does that bode for the future of radio? I think radio screwed in the long run, they've got a you know, they're not going anywhere anytime soon. But if radio has stopped being the turn to when there's an accident or if there is a course now we've got weights the other day. Well, you know, I was using ways to get around. Traffic incident wasn't using the radio per se or what happens when you, you know, radio used to be the place. You tuned to get what's happening locally. So as now as an app for that, if I want to know what bands are playing do, I listen to the radio to find out what bands are playing though there's probably a point after that. But maybe were culturally and in, in this corporate dot FM should make all this a little bit leery in that radio may have radio may be causing. Less progression in music less progression in ideas than thought because now let's nationalized. It's all nationalized and you've got a thirty song play track. And that's it. So there's no exposure to new artists. There's no exposure to new ideas. So as podcasters I hope I hope we can fill the gap, but to do local rob, you're going to need dedicated you're gonna have to podcasters. They're going to have to team up. And that's the only way it's going to be possible individual podcast or cannot do this on their own. They're going to have to find four or five people that they want to work with in focus on local content. It's gonna be it's gonna be a tough row. It's gonna be a tough. It's gonna be hard. But I think there's potential. But you've seen some people do local successful. I think some of done done fairly well, I mean, I think if you keep your expenses, low, and, and really dig into the community and get involved in the community, I think some of these podcasts that I've, I've heard about and have spoken to the creators of have found a place for themselves. But I don't know that it's financially viable thing to do. I it gets, like a lot of podcasting. It's still kind of a passion project. And I think some of these folks have vision for what it could be in. They're willing to work to, to make it happen. But like you say taught, I mean, you know, the, the trend lines don't look good at this point. And, you know, I've got to think about after watching that rob and it's ironic that we both did is that the. What have I been telling radio stations for the past four, five years? Take your local interviews with coaches bans, and I don't listen to radio. So I don't know. I didn't know that they weren't doing much of that anymore. Most radio stations don't have the local coach and don't have local band in. Don't talk about the you know, they don't have that civic. So, so I was telling radio to do what I thought radio what was and it turns out because of consolidation most of that has disappeared. It's I'm thinking to myself, I was giving those folks. Advice on something that may not exist largely anymore. Now there are still I sure everyone has a local station has a local jock that does local stuff. But the number of those choices, I think, have dropped I don't know here in Hawaii, maybe because we're isolated I, we still have some stations that do that. I can off the top of my head. I know three that are morning drives that have live local morning dry folks that do what I'm referring to. What about Seattle rod? Yeah, there's, there's still a, you know, a, a group of, of radio stations that are still catering to the local market. You know, they're doing news talk, whether the that goes on here, and it's, it's supporting the community, I think, to certain degree AM stations is really kind of fallen off of the, the, the wagon. People are mainly listening to FM now and I think it's not surprising that, that a lot of the talk stations have moved over to FM. So, you know, just the audio quality is, is a big reason right there. And but music is still pretty dominant in the radio markets here, the talk format the tends to skew as we're seeing nationally. It's, it's pretty conservative talk, which you, you don't see conservative talk being really strong in the podcasting sector to which is an interesting trend line two. And that's that's a little bit of a. A drive towards the demographics. As well, as you know, why you see you radio tends to cater to older older more mature people of the population, and that, that's what I guess, has me concerned about about the future is 'cause I if younger people aren't coming in and adopting radio. And if radio doesn't. Become a little bit more like podcasting and how they look at content and how they look at how they're presenting themselves. Then radios going to have a struggle in the future. I think and I might be wrong on this whole local thing. And I guess, when I get back in the mainland, I'll start listen to little more radio to see if I can get a feel you know, is there this morning guy and it's talking local community events. You know, is that still a piece, or is it in my listing on FM and listening to some nationally, syndicated morning show? I guess that will be a teller for me. I'm gonna have to flip through some frequencies, because I don't listen to radios, listen that much either. So, so we might be wrong on our analogy here that they're not doing a lot of local, but I don't think they're doing as much as used to. I think it's been a cost cutting that's happened around staffing and just like what we saw with that, that documentary. I mean, that's, that's what's been going on at these stations. It's, it's a blend of local and national content. I mean, some of the, the radio shows that are produced in the large markets are then syndicated to other markets. All right. So there's always been a couple of shows on a couple of the big radio stations in Seattle that had been syndicated nationally, but they've been produced right in Seattle. So you, you kind of have that dynamic going onto, and then off the time. So shows become podcasts and. But they're the vast majority of their listening audience comes from the, the, the radio side of things. So, you know, I think the radio still has a place in these markets. And I just wonder about the future though. I mean that's, that's my concern at this point. I think the handwriting's on the wall that feature but they're not still multibillion dollar market. So, you know, they're not going anywhere anytime soon. And but, you know why is I heart pushing everyone to the app, you know, I've heard you know that I dare peeler telling me that iheart is like advertising podcast like crazy right now. I keep getting emails from folks saying, wow, I heard it iheart, five iheart commercials today and they are all promoting podcasts. So I guess that's good for the podcasting space that they're promoting podcast. But are they are they hedging here and thinking that, that the heartbeat? They're, they're on a time line of destruction, and they need to move digital. That's, that's the that would be takeaway. That would be pretty. Obvious right from that they're seeing the handwriting on the wall as well. Like like the rest of us are, or are they just smelling money and trying to get as many people to stop listing on Pandora and Spotify and want him to come over and listen to an iheart? I think some motivation for that, too. You know, I was talking with. A group out of New York, and I kept telling them is where we were talking about the space and about advertising in this guy done a lot of work in radio. And I said did please please by says you have to remember that ninety ninety five percent of podcasts that are being maybe even higher than that? Maybe ninety eight percent a podcast doing being done today when you talking to the general manager. You're also talking to the advertising director, you're talking to the program director, and you're talking to the talent at the same time. I said, don't forget that about pod guessing, and that's what's different between podcasting in radio year, you don't have in the majority of these cases, someone that is, you know, there is a department. It's a department of one and the guy or gal is on there. Like, I'm on my living room couch, this morning someone could be in the kitchen that can be spare bedroom. And boy. Title is some of these folks have a very hard time still wrapping their head around the concept that one podcast or one individual can reach audiences big as they do not have any staff. Though is possible, but I do think that there's more and more teams being created out there. I keep working with podcasters that are that are building teams around their shows because they realized that they can do it all. So the they'll have also Cup producer. That's, that's part time on their on their program to try and help fill in. So I still I still think that's the minority that if people are if people are doing that. That's great bootstrapping a show and trying to build it up and get it the point where it can be monetize in, you know, all those parties win from that at did have one thing that I weren't near the end here. And if anyone has. Any insights to this. I'd like to know charter will hit announce their smart links and I've asked a publicly a couple of times if smart links was GDP are compliant. I haven't got any responses from them. So if chargeable if you're listening I love to know if you're smart lynxes, Chidi, PR compliant and a little bit in the how you did that because I'm concerned that smart links is not GDP are compliant. So, and I might be completely wrong. I just I'd like to know one way or the other. Anything? Did you have anything else that you'd saw came out on the news that you're curious about rob? I saw the there's more kind of podcast awards. The were down. In Britain, and what that done Australia. Yeah. Yeah. They had night in the night, look like real, nice backed events. So, yeah, a lot lots of podcasts words, a matter of fact, the my pod. Yes, worser original podcast awards, the first podcast awards. The people's choice podcasts words nominations opened on July first. So if you're not registered, you've got about a month and we're listening looking for podcasters to help sponsor the event, too. So. Run a little behind this year on sponsorship. So maybe too many competing award shows. I I'm beginning to wonder. Right. I mean, maybe you're showed their, you're your awards needs to be turned into the American podcast awards or something like that. I don't know. Australian and yeah. We've always been global so but it's been almost but we've it's, it's largely been US century now. We did remove mature category and replaced it with storytelling. And what did I say? Yeah. It's, it's basically a storytelling category. So, so that there was a change. I think storytelling in one other, it's storytelling in something else. So when people's register they will they will see that. But. Soon as they get that incorporate like true, the true crime Chandra. Yeah. They went Biko. Yeah. Anything it's anything that's a storytelling whatsoever. So let me if I can. I should know what this is because they changed it myself and being stupid here. Okay. We as a reminder, we added storytelling and drama as a category, this year in remove mature. So it's storytelling, and dramas. The is the new category this year. Todd. Did you see the, the news that came out a little bit about Spotify? I guess they're, they're testing was called the I guess, a voice controlled music, and podcasts device called car thing. This. I did Spotify is really reaching here. Aren't they? Right. Car thing is. But. We'll see on that. And just this past week, it launched a new script algae BT Q series, which is cool. And any of the LGBTQ has always been. It's not a new thing. Matter of fact, some there was a huge in there still is. There was a huge category of LGBTQ plus from the very beginning podcasting. A even in the two thousand five timeframe, there was a bunch of shows, and I think the reason there was is because they did not have a voice. There was no way that, you know, they're, they're have very hard time getting their message out would not be covered by local radio. No one was covering LGBTQ, maybe except for areas like San Francisco, or, you know, we're there was specific communities of LGBTQ, but there, you know, that's always been a big category in podcasting. So matter of fact, on the podcasts words, we have a separate category for LGBTQ. And always have. And I think that, that's another thing is people need to realize that what podcasting. Allowed in its formation was those that didn't have a voice those that had no way to reach masses and were, I'll, let's be honest, shunned or discriminated against or whatever would we wanna use? There was no. They were really were blocked. They are excluded. Yeah. Right. Yeah. And gave him the ability to say what they wanted in say what they needed and get messaging out in education. And so, I think that's another you know. Thanks. We light little things like this. We forget about the core of why podcasting became as popular as it did. Though. I think we need to keep talking about Todd. So we keep people remembering what the roots of this medium really are because as we move more towards chasing the almighty dollar and, and, you know, big corporations get involved in this, this medium, we can easily kind lose sight of what the mediums what the culture, this medium is about. And, and I think that that's, that's something that, you know, I think can be embraced. And still have, you know, good sized businesses that are that are supporting people and paying employees and, and paying shareholders and things that I think we can have both. It's just the temptation to go too far down one side or the other is, is pretty great. I mean just case in point look a radio. So, so I think that's like what we need to be conscious of, maybe what we want to kind of a void. Well, I you know, rob, let's be Frank, you know, as more money comes in and pressures about that money. And how it's represented we go right back into the same situation or could go back in the same situation where biases and exclusion start to happen. And so, you know, we're in, I think we're at a point now where fringe opinions well, you know, we could go extreme right? We go stream left. We can go, there's whole John row of topics that corporate America's very scared of and when corporate dollars start coming in those, those. Of those thoughts, transcend into content restrictions. And this is not what podcasting is about right. Say what you will. But there is huge biases still throughout the corporate world, right? There's a genders, right? There's people have business agendas. They, they wanna make money. And, and that's, that's all part of a capitalistic system that we have here, and, and, but somehow we have to balance it, right with, with the roots of this medium of being a very community Centric, and what I fear sometimes is that the movements in the industry are. Now are moving maybe a little bit away from that. And, and I think, you know, you would meet Todd and, and others just need to keep keep pushing that, that, that community aspect, and hopefully, we can hang onto it for as long as, you know, we're involved anyway, to keep keep pushing that because there will come a time you and I are won't be part of this medium, and those going to be, there's going to be a need for new leaders to take over and help lead this, this medium into the future. And if those new leaders don't have the same values that came out of the formation of this, this medium that could be lost. I think it should just be required. Absolutely quired that anyone that's involved in podcasting. In corporate level should be forced to do a podcast and not necessarily a podcast about podcasting. I think that they just don't understand the well, any and everything we've said here, rob is that we were born out of the podcasting space was aboard out of ability to stick it to the Mayon and, and not have constraints and controls. And as long as someone of that still exists where we know that the medium can't be controlled. I think we're going to be okay. But I, I again, I think I agree with you. We just have to continue to, to be beating the drum at this is this is why the space was so popular in why it exploded the way it did. Because. He gave voice to people that well, and we've talked about in many, many times in the show with, like no one could control how the media is distributed. And now everyone wants it and into a certain extent. They are controlling it but at least at the raw level, he can still take a any almost any pod catcher. That's available up there and subscribe to a raw RSS feed and get access to content that may be not listed on a directory to. Well, we're not I think we're long. On the full duration today. That's good. So let's we'll plan on. I'm available next week. How about you? I'm actually going to be pod IX in feel so yeah, I'm probably not going to be available on, on Saturday. All right. Well, then probably the next show will be from. What I'll be on the east coast time zone, so. I'm making that transition. I fly out of here late afternoon on Saturday, June first and will be, then I'll be in Michigan largely and then splitting time between there in Columbus. And then I'll be back in why every six to eight weeks though. That's my current current plan has a family still here. Sure. So the so what are you expecting to get your, your studio kind of reset up again? What's well. The studio itself is probably a more than a month out. But maybe, maybe I have some sort of makeshift video stuff possible in a couple of weeks. We'll see. We'll see it's, it's going to be really raw to be a blank canvas. I think there might be an empty room with some cameras in it. But who knows. We'll I'll see what I can see what I can jury rig up. Okay. All right. We'll your so's your container on the boat heading over the, the, the, the pond, yet or ya'll the containers in the driveway. They pick it up onto a section on the side of the street. They pick it up on Tuesday, and it goes on the boat on Friday, a be in LA ten days later, and then they're saying twenty one day transit time so they take it off the the boat. Put it on rail, Senate to Detroit. Then once it gets Detroit day truck it to me door to door service. So I've put a couple of pictures on Facebook. I'll actually post the final picture, what it looks like filled up. It's not really totally filled about five feet, high of stuff twenty feet wide are eight eight by eight by twenty with at about five feet tall. So, like I got more near and I thought I would so anyway. I'm Todd at blueberry dot com. I'm rob at rob Greenlee dot com. The so you can send me an Email there, if you want to. And this is my only podcast now Todd. I'm not doing any others. The whole. Wow for now. Well, we'll see. Right. It's, it's still a little early for me to make that determination. But see, speaker life show ended. You know a little week ago. So. And the final episode is air if you wanna go, he'll listen to that. It was it was an interesting episode. I thought my own personal thought anyway, I look back at the past of the speaker, life show and played some clips from past past shows, the kind of give a given example of the journey that I went through with that program. So but anyway, that's sorry guy make cameo appearances on the feed. Yeah. Probably next week. You're going to hear me on the feet. Yeah. Lovely spreading propaganda. Right. It, you know, the fi the feed it was, I think, rob slow dig it me the way he named that show. So just remember only at blueberry, can you control your own podcast feed in own it. So I just leave it at that. All right. Todd fair enough or everyone, thanks so much for being here, and we'll take care of the probably two weeks from now ever news. All right. Good. Bye bye. Ever.

Todd Cochran Mr. rob Greenlee Google United States Robert Lipson Lipson Facebook YouTube Frank Botts rob g Patrick Austin Bob Spain China Lipson dot com
165 Is it an I or a Y?

The Feed The Official Libsyn Podcast

1:07:34 hr | 5 months ago

165 Is it an I or a Y?

"The B. It's episode one sixty five of the feed the official Lipson. Podcast the PODCAST. That takes it beyond how to podcast into keeping you podcasting with podcasting tips and information for the everyday podcast and taking you inside. Lipson the largest podcast host and distribution network since two thousand and four. Welcome friend Kazuhiko. Go in man. I'm Elsie Escobar Co host and producer of this podcast as well as the community manager at Lipson. Thank you so much for listening and now here we go in this episode the new redesigned Google podcast APP. And it's in I o S. Oh my gosh more clarification on Google play music more on pandemic titles best practices. What if you want your podcast out of a specific podcast out? What do you do cool? Add stitching functionality. In lipson pro should you use zoom to podcast only versus Roy? Podcast discover ability survey results. And of course stat stat stat this time covering the latest mean and median download numbers for you if you know the drill. Feel free to tap on that thirty second forward about four or five times for the rest of you. Here's the scoop on getting featured on the show you can send a thirty second promo to the feed lipson dot com. It needs to be thirty seconds or less end. Be Clean as a no profanity and again do your very best to keep it to thirty seconds. Attach it to your email and send it to lift. He'd at Lipson DOT com. If you don't have a promo but you want your voice on the show ask us a question or add to the conversation that you hear in an episode and send us some feedback you can record it and email it to us or you can call us at four one. Two five seven three nineteen thirty four or you. Can you speak by speak? Pipe Dot com slash the feed? We also have a long running blog feature called Rockin Lipson podcasts. Every Monday we highlight one. Lipson podcast in an order for you to be featured on the blog. Guess what you have to email the bead at lives dot com. That's it I'll send you all the information. It is a first come first serve so the sooner you get your info to me. The sooner I'll get it in the queue and now let's jump into our main conversation with Rob Walt Vp podcast relations at Lipson as well as my co host right after our first promo of the episode from beyond Westworld. What if you could live your life without limits where every desire you ever imagined could be fulfilled? Experience Westworld a show where every humans dark side will be revealed after watching each episode. Listened to beyond westworld a podcast featuring humans and hosts from around the park diving deep into HBO's Illustrative Narrative. Every hero has a code. And so you download your temporary and the show at beyond Westworld podcast dot com or your podcast APP of choice. Hello Rob good. Generic time and the date. I'll see you. I'm good including I have wisteria so we have this new home right where we're living in a new house which is essentially next door to where we used to live so we took over our neighbor's house and I didn't know that we have this amazing wisteria on the back in the backyard and it is the most stunning thing I've ever seen. It's like Oh climbs all the up into the trees and it's all purple and beautiful and it descent is fantastic. So I'm looking at it right now and it makes me very happy. And you're you're you're a nice distance away from civilization so everybody's safe there at officer. I like Sarah and I were talking. We're like we have to go out of our way to go find a human like we really have to work hard so you know how I think. I saw an article. That was showing People's travel as in like cars and they were like measuring distance from homes and They were kind of alluding to the fact that people who are driving longer distances are sort of not staying. Home kind of thing was like well. What about people like us that we have to drive for? You know thirty to forty five minutes to go get insert needed thing. That was. Yeah that was a chart. There was a guy from the New York Times or something like that right. That did it and it was so out of touch with reality. 'cause he was trying to see how all these people down south that are traveling so far. I'm like well then then someone else's it will look here. Here's a charge of how far the local grocery store agent noticed that the people that are traveling the most have the grocery stores furthest from Their House. And this is a biased. New York Thing where you know you know. Go worry about everybody. That's being sick. Don't go be point fingers at folks with bad data exactly so. I'm one of those people that we ever if we really. I mean we do have a grocery store super close literally like five minutes away but if we need anything else like hey for the goats we you know we have to go far to go to get the hey by the goats so but But yeah we are doing well. You guys you doing well over there surviving. We're in our self imposed lockdown. We are still she'll distancing we're doing it and and trying to avoid going out at all so doing the right thing and don't be a sprinter don't be don't be a spreader. Alright so shall we start off here with a what an email currents all right here. We are good news okay. Great so here we go hello both first of all. I hope you and yours are healthy and safe. I'm writing to let you know that we just announced a redesigned Google podcasts including a brand new APP new features of our ANDROID APP and support for subscriptions on the Web via podcasts dot. Google DOT COM. You can read more about the launch here and we'll have all of this. You guys in the show went when you future we've been looking forward to debut. Is The APPS EXPLORE TAB which includes personalized recommendations based on a user's interest in listening history? Our goal is to simplify the process of discovering great. Podcasts helping people build and manage their libraries with ease and delivering them specific recommendations. That wouldn't have discovered they wouldn't have discovered otherwise all show. An episode recommendations will continue to be algorithm medically driven. We're excited to help. More people discover and listen to podcast in sync. They're listening progress across devices regardless of the platform. They use. If you'd like to promote your shows on Google podcast please use our listen on Google podcast badges which you can download by clicking here on your site and in social and marketing materials. Thanks for your continued participation in Google podcast and we hope you enjoy the new futures. Best Lily Right. Well Nice be able to start to show off with good news in this day and age and yes one of the key items in. There was an Iowa APP for Google podcasts. Which is great to see so. Now there's a google podcast APP for android Google PODCAST APP for less. And and if you go to podcast DOT GOOGLE DOT COM. There's now a website. We can go to see your show and confirm the latest episode showing up the any platform so now that that's even the better part of it so now the people are like why didn't know if they have my shows it being indexed. Now you know and you found a link here. Yeah so I've been obviously. This was released last week when you hear this guys. And I saw on our an interview from a Rene Ritchie with Zach. Who is essentially the creator of Google podcast and obviously working for the Google podcast team and he gives. It's a really great interview guys. You definitely need to check it out. Rene just started also a new show with us which is great. So he's hosting with us and he is sort of going on his own now. I don't know if you guys know Rene Ritchie. But he's been in tech for a long time. He's just a a well known person in the tech industry he primarily. Does these really fancy awesome? Well produced youtube videos but in addition to it to the Youtube video with this interview with Zach. He's also going to be releasing these interviews as an audio podcast. But at this time you guys can see the link in the show notes for the interview and it's great because that gives insight into like literally spearheading the entire Google. Podcast him. Great and so. It's those that don't know. Zach Zach is the head of Google podcastone. He's been the spear side Google for podcasting so Zach it's really great interview it's act. It's like forty minutes long. Although the one thing I thought it was funny in the interview he mentioned his favorite weather. App was dark sky. Just acquired I knew that I thought I was like. Oh my gosh dark sky but alas though it's really insightful. And I really. I think one of the things that I gotta that interview to is the fact that a lot of thought that Google putting into this and they're also not doing a thing where it's like you just we gotta do this. Quick Right. So they're really visiting out what this is going to look like in the future like the really planning it out and being very focused on it. So thank you to the Google podcast team into Zach for this and great interview. Renee got an email here next up. Yes we do here we go. Hey Rob hope you are well in all this madness question so google podcast finally created an IOS APP. Is Google play basically dead? I was trying to find download stats on this but Google podcast is used a lot more than google. Play these days right. Someone I know is plugging apple. Podcast and Google play as a place to download episodes. They should be using spotify or google. Podcast right and this is from Doug. From America adapts media updated. Google play music APP on my iphone and it is void of any podcasts. So Google play music. Podcasts are no longer and Google play music on the IRS APP. Now had someone check on Google. Play music on Android. Said they did still see some podcasts in there that that was the last version as of near the end of March March. Twenty seventh or something like that but the latest version. And I just updated yesterday Google play music APP and it did not have podcast and it anymore so google play and I wanNA say Google play. Music is not going to die. It's going to still be Google play music but it's not gonNA be podcast. It's going to be Google play music. Sands podcast so G. P. M. isn't going to die but podcasts are no longer going to be a part of Google play music and right now on the side. They're not which is good because they were only available in the US. Anyway and in Google podcast is available globally. So it. That's the future we've been taking this on. They show for a while. The future of podcasting android and and from Google is Google podcast in now. They've actually as we've said a couple of times now it's also on Ios per where you should recommend people other than your website three places. I tell people when people asking where you know where where should I recommend people go find my podcast since obviously in alphabetical order apple. Podcast Google podcasts spotify. You know that's what I tell people. The those are the three places that you want to look at. Make sure you have links to on your site And in your email blasts and things like that other other than of course. I'm all in with that guy. So Remember Apple. Podcast. Google podcast. Spotify are your top three buttons or calls to action if you will every time that you are creating stuff to promote your show okay. Oh Net now. I point this out. Violent per google podcasts. In User Agents. Google podcasts is what the user agent is on the Android side. Maverick develop in your life sciences Google podcast android sadly on the Iowa side. For the new APP it is showing just as podcast in our stats. Which is what Apple. Podcasts shows as well which is not good Are Working to split those two. I hope to have an update on that. By the time we do user agents stats on the next episode. But if you go into your lear lipson stats now and in this now. Being you know early April What you'll see for Google podcasts for the IOS APP is unfortunately it shows US podcast which is mixed in with apple podcasts. So you really don't see anything broken out so if you're wondering where it is in your sats. That's where it is again. Our does our non that and we will get that split. And we're GONNA actually. I think also try to combine all the different apple. Podcasts ones because it subtypes it shows up as bad debt batter dareus and sometimes it shows up as a whole bunch of squiggly characters and sometimes it shows up is podcast with a K. Or Pied Kit and his podcast. You why Depends on where your audience is. Globally depends on which apple version of Apple podcasts and that gives a different user agent. So I think we're trying to combine all apple podcasts. Globally into one user agent Just to make it a little bit easier looking again more on that in future episodes user agents which will not be this episode. Although we've already just kind of yeah but you don't have the actual stats so but but given that though we do have a little bit of an update on something. That's been affecting a lot of people right and it has to do with some of the topical things that we're going through at this moment. Globally so we mentioned on the West episode. Be careful about what you put in your episode title and what You Talk About. Perkovic nineteen as we have seen spotify boot. Few shows over attempts in their mind of keyword spanning. We made sure not to mention those words in on our last episode. We replaced anything. Go vado Corona virus with the word instead this show about it and I was looking at some of the new shows with Cova or corona in the title of the shows because a lot of new shows popping up one of the best. Okay well let me see all the ones that came in on Lipson on say okay and one of the best titles that I saw was covert Cova. D- convoys that's cool which I thought was cute concise and captive yes but the but the ones that I think are most likely to get the boot from a directory. There was corona virus. Four one one podcast Dash News Komo alerts and updates on the corona virus towards Covet nineteen. Oh Yeah we're the acuity feminine layer and then a close runner up was Kovic Dash nineteen colon common sense conversations on the corona virus. One word pandemic the those two I don't see being long for the world can be careful on your titles folks and also I mean did you did you mention that it's also affecting episodes. Oh yes and episodes are getting booted the next item. That's right there we go okay. So here's an email. Hello Elsie and rob thank you. For Great Information and tips to avoid issues and Elsie. Thanks for your detailed show notes. I know that is super time consuming and I really appreciate it. I've used menu. Thank you future Elsie. Don't you and past all the Aussie? I've used them many times to find bits of the show. I wanted to hear again. I have a question about your recent episode. One sixty four the episode talking about it at about nineteen fifty you warned us not to use covert one thousand nine hundred basically at all in the show notes title keywords. I am a Lipson pro customer and produce shows for major industry trade associations such as the American Bar Association American Dental Association National Association for Convenience Stores Among Others. They are all making episodes about the topic informing their members and the public about resources. They can provide tips for their industries on how to deal with all this. Many of them are putting out multiple special episodes around it. It seems legit use of the keyword to me but would love your advice to keep people safe from takedown threats during a time when their audiences really need them. Would you say the same thing to Industry Association? Podcast specifically as you said in the feed to a more general audience and if yes are phrases like the outbreak or the pandemic equally as dangerous to their podcast status. Many thanks and this is from Paula. All right Paul well here are chew titles of episodes that were taken down in the last day by spotify one was quote corona virus input from Tau Tahoe Gli quote and quote how to beat the Corona Virus Comma the flu comma and other viruses and assaults on your health unquote plus. There was this one couple days ago quote krona virus. What naturopathic doctors are saying about the Kovic nineteen outbreak vitamins herbs self quarantine social distancing immune system support on our all or even most with covert or corona virus in the title of the episode. Being taken down no but some are per saying the same thing for an industry association. Podcast yes I would say. Be careful and avoid use of those words for any shows other than Medical Raji shows and per- phrases like the outbreak or the pandemic when an episode is taken down in his either around the words coveted or corona. I that I see the action being done avoid. Those two words is my current recommendation and then I sent an email back to pauline Paul replied with this actually one more. Quick Question Would you recommend going back to change past episodes already using those words and then my reply was well one of those examples that that was just removed to last day was removed Was done so over. The episode was released over two weeks ago. From when the episode was originally went live and they had five other episodes. Go since that time so it wasn't like it was released two weeks ago. Most recent episode was two weeks ago and it was five episodes after that and then it was removed Another one was removed on March twenty fifth and it was posted on March third So yes if you have a title you fear is a wee bit on the keywords. Bammer side your might WanNa rethink that title Yeah Gosh and this is a question. That's coming up all the time. In fact I think we talked about it in the last episode as well. It's I mean as much as it is also happening here in podcasting. It's happening almost everywhere else. Like facebook is doing things like that. Instagram YouTube. I think I might have mentioned this last episode as well but I have seen that facebook ad. The entire facebook AD accounts are being turned off for people. So they are. Kind of like your. They're not able to now advertise on facebook at all when they are offering like some kind of solution based around coronavirus. And it can be you know. It's really interesting because again. They're not discerning about that Sometimes it is about sort of like how to deal with coronavirus when you're at home with your kids kind of thing and they just shut it down and it sort of like maybe shifting the title to see like hot we survive in isolation with our children when we can't get away. Maybe because it's so there's been a lot for all the different places so I think that we need to be mindful on on what we do with that but speaking of Spam Rob Ya Many of you probably saw some clear spam from a company with the word crowd in its first name and this company scraped email addresses from rss feeds in added you into a mailing list. Boo Boo Boo. I hate to army marketing. Like this When people do this I just say runaway runaway do not use their service. I don't care what their services just. Mark s spam and ignore them Definitely do not give them any info as you can never trust those that do that kind of unethical marketing but Yeah I mean I got signed up on like five or six different email addresses from them and then I hate that and it's like Oh you got to opt out of that. I reply back every time they send one. Identify spam spam or no evil. You're evil well not kind of on an spamming note. I think that I I actually tweeted out something as well that I have seen kind of really really ramp up in at least in my email. I don't know about you rob but in my email. It's been kind of annoying to the fact that I had to do like a public. Psa Not that twitter is like my place. But anyway in the fact that I'm getting so many more pitches in my email asking or actually promoting coronavirus experts to interview all my show. Which I completely understand I mean I understand that there are people that are looking for this kind of stuff for this kind of conversation but it is incredibly annoying. Because they don't do any work whatsoever on podcasts and there are some of us who I mean. I guess we could up some point. I mean I. I can't even imagine a time where we would have a corona virus expert on the show unless it was Sanjay Gupta and he was like you know he's on lives in or something like that you know it'd be like Oh like that would be great because he's cool but I mean FBI anyway. I I just think that you guys those of you guys who are listening. Or maybe They're thinking about promoting people on your show or maybe helping other people get on other people shows. Please minimum listen to one episode of the show and see number one if that guest is an actual fit number two. Whether or not they have an interview show I get. I get all the time today. I don't do interviews on the show do it's very slow four hundred ninety four episodes and I've done like five interviews. It's not only not what I would call an interview show. No and it's very selective. It's a very specific type of conversation and and just because things are crazy out there doesn't necessarily mean we every single podcast or wants to do a show on something. So unless you're pitching me Tim Cook or Phil Schiller or Recre- or yeah. Yeah I'm I'm probably not gonNA interview you on Today Today. Anonymous absolutely anyway on that note here is our second. Promo of the episode Dot Net. Core podcast hello. Everyone welcome to the Promo for the Dot Net. Coal podcast the podcast which is devoted to dot net coal and it's related technologies. This show is all about building cross platform applications and libraries with Microsoft's programming framework. Don't let go. It's also about the latest innovations in the on that space like blizzard. Don't know what that is checkout episode five so if you want to be in the know and head over to dot net's called dot show those. I subscribe for links to the show. All major podcast services are thank you elsie iron similar reputation points from Apple. Rob You're gonNA need like a t shirt or something to really own this stuff but this is a good one. I'm so glad I'm I was so I was like really you down in and the question I answer those first. Let's go to the question. I answered going to give you my reply but I answered and that Apple Endorse my answer on was quote. I'm trying to upload a new podcast and I keep getting the same era. The fee does not contain a valid podcast image. Podcast images must be at least fourteen hundred four hundred pixels. I check my image and it appears to be fourteen hundred. Fourteen hundred. Any help would be appreciated on quote in my reply was quote. Make sure your work meets all of these specs. Fourteen hundred fourteen hundred to minimum to three thousand by three thousand pixels maximum square. You know so again folks. Fourteen O one by fourteen hundred is not valid Jay or PNG RGB color and less than five hundred kilobytes file size. Your artwork is one point five megabytes in file SIZE UNQUOTE RIGHT. So the only thing that was wrong with our work was was it was it was one point five meg and you know I go. This is significant because in Apple. Endorse this answer. And this is significant. Because it's the first time apple endorsed publicly the fact that artwork needs to be less than five hundred kilobytes and in this case. That was the only thing that needs to be changed to meet the requirements. We've asked apple to add the less than five hundred kilobytes part to their full SPEC for years. Just nice to see this answering door so now I can go point people saying well apple number so that I go look here. Here's an answer. They endorsed it all right so another email here. Hey guys on episode one sixty four rob talked about engaging your listeners through community forums. One was facebook but I couldn't catch what the other option was thinks. George George the. I wish my brother George was here. Bold bugs bugs bunny fans June Anyway the other one was me we as an M. E. W. E. dot com. That is where I manage the Community Board for today. And I o s which you can find my going to today and I was dot com slash community. And I like me because it asked a couple questions for the the people that want to sign up and you can put in questions that really do filter out people that you don't WanNa your community like mine is which is one of them is which is the better os us or Android so for today. S The answer is obviously aiming. That's crite that's right all right. Here's another Email AG T. O. T. D. and rob I know that as podcasters. We want to be everywhere and I tried to be. This question is more hypothetical so please humor me for a moment and pretend you hated a certain podcast APP for whatever reason and didn't want to be included but this podcast apples from apple's catalog as it seems podcast apps do if the podcast or wanted to be removed from this one. Small podcast APP. Could the APP developer reject the request? Whose right is it to be in the PODCAST APP. The podcasters since they created the content or the creator since the feed is publicly available. Who would win the case asking forefront name redacted per can the Dev remove just your show from their own directory the same one? They are likely sinking from Apple. Podcasts IT depends Luminary was able to do that on a per request basis but I guess multiple APPs have no way of removing it. Or at least might just say that or just won't reply per who is in the right. Well when you submit it to Apple. You did approve their TS and CS. So likely you are not in the right to remove from just one APP that sinking from public. Api that apple provides who would win the case. The one with the better paid lawyer of course who paid more for the lawyer which you really do not want to hire a lawyer just to sue an APP developer for podcast APP. They are likely making no money on For for them to remove your show from the Public Directory you submitted your podcast to start with and where you approved apple's Ts and CS which you're likely probably never read. It's not worth it to do that. Fight my recommendation be everywhere. That is not abusing your content or hosting your content even apps you might not like personally and in most APPs out there. They're not doing anything nefarious. You know. They just pulled from Apple's public directory. The release near podcast which you Smith Apple and by doing so. You're making available publicly. If you think about it you know in wherever. We do have user agent stats. You can see that the majority of APPs are a very small percentage of consumption right. So it's like if you're removing it from those places it. I think it's more of a pain because it's not being used that much anyway. So last official count. Someone did when they looked at where How many APPs in places will pulling was icon twenty and that was a few years ago and so in that was probably just English language. Once my guess would be now all the ones that have popped up in other languages around the world. You'd probably two hundred two hundred and fifty or pulling from Apple podcast directory and when we go over the list of APPs we don't name more than twenty five some yes. Oh it's it's a very small number that actually get any traction. And even though the twenty-five some of them are point. Oh two percent correct now. Two percent point Oh two percent in. That's in the top twenty five but but I can understand. I mean if you do want to I. Hey I would email the person but I just don't know what the benefit is on that. But Oh elsie okay so all right so we have a Lipson pro question about our act stitching tools and so this is the e mail that we got. Hey Rob in rob. Is it possible to automatically trigger a replacement ad campaign wants the current campaign reaches its set maximum? Plays in Lipson pro or do you have just to have to monitor it and turn on another campaign manually. Thanks and this is Dany Hi Denny. Absolutely can do this Not The manual part the automatic part because we check stats every fifteen minutes. You can actually Set up multiple ad campaigns for a single day away. Actually the only ones that allow that and still can say that there will be certified for downloads as we're the only ones that do rolling twenty four hour filter rather than the calendar. Twenty four Calendar Day twenty four hour filter. So we're actually checking stats every fifteen minutes. So as far as I know. I think we're the only ones I be. Certified that does enrolling twenty four so for example you could limit campaign a on the first day two thousand downloads per day. Give it the highest priority. We have a scale of zero to one hundred one hundred and then the campaign be limit the next five hundred per day give it a priority of eighty and the campaign C. can limit it to the next seven hundred fifty per day and give it a priority of of sixty and so on and so yes yes. You can have multiple ad campaigns running with limits based on daily weekly monthly or all time downloads and then the priority is based on the prior trading. You pick for each campaign. Obviously the ones who the the advertiser pays the most you give the highest priority to cool. Okay here we go. Hey Rob I hope you and the Fam- are well. I just switched zoom for my interview. Podcast in have noticed when I record and playback the audio sounds like the guest is the host of the interview. Their audio sounds good and thank God I use them. Good Mike or my audio would be terrible any remedy stay. Well trae try. I would say I have. You thought about using skype to do interviews. Then if you aren't a Mac you can use call recording it will record each side as its own track and then you can clean it up a lot. Easier that way You have a lot more control processing in post production when when you can split like that Skype is what I've been using for fifteen. Plus years and skype can sound really good if you make sure to close out all the other programs when running it. Plus there is the whole issue with privacy now with zoom so I definitely would not recommend zoom to anyone. Right now SPACEX. For example just banned their employees from using Zoom Zoom said. They put their feature developments on hold for the next few months while they work on security issues of the CEO. Just apologized About the security and privacy issues so this is rob waving the privacy flag here. It's zoom saying they have issues so we'll put a link into that I would say right. Now stay away from zoom until they get all their issues worked out in any way. I always like skype. So I've been using skype fifteen plus years. I don't know why people don't use skype more to me. It works great. I think part of it is That generally speaking for skype. You have to have a skype account and for Zoom. You just have to give people. I mean I guess you do have to have his account to. I guess they're not doing like fifteen twenty people link. You have a bunch of people come in but when it's one on one interview I hate doing one on one interviews when someone doing along with someone they go zoom Lincoln like really. Can we just talk skype? Yeah I think that part of it is just that the majority of people are kind of even more used to using 's zoom for work purposes is my thought I mean. I started us more when I started. Do My my mentorship group And I can see why it's great. I'm not sure I think at this moment why I would use it for my remote recordings at times That said though ROB. I did put an extra link here at least from where recording. We're recording on a Friday morning and the nine to five nine to five just Mac Dot com published a an article kind of addressing. The fact that you know zoom does have issues and I kind of want to give Kudos to zoom for doing this. I mean they. I think they're they`re. They're they used to have something like five million users or something like that right and then they've moved to two hundred million so. I think that we can give them a little bit of grace because the majority of the privacy things here at least from the research that I've done weren't necessarily horrific things nor nefarious things but they were also not important at the time that the development was happening because the scope of the usage was different right. They never thought it was going to be used for medical transference of information or like high level meetings for companies with like very important information that that was not the thought process behind that but they are really working towards that If it's like a small thing I you know they said that it's really not that big of a deal but if you have a very important conversation don't use that use skype or use facetime for both of those things that said though in terms of this settings just to give you a really quick insight there are some essential settings at both inside of the Zoom Dot. Us website and they are some settings inside of the desk top APP that you can set so that it really splits your conversation and in there are also in the same way that skype kind of enhances if you will your audio at times. Zoom does the same thing as do a lot of like stream yard. Does it as well like it? Actually processes your audio for you so that it sounds better not for podcasting but more for regular conversations. So you can. There are some settings way deep in there where you can allow for the the original recording inside their plus supper at the audio files zoomed. Desktop APP has those settings so if you go to zoom desktop settings audio show in meeting option to enable original sound. And then that has that. Coming from your microphones. You have to check that also from ZOOM DESKTOP APP. You can have settings recording and then check record a separate audio file for each participant and also note that you can only split tracks if you're recording locally so zoom also gives you the option of both recording on your co both but either recording on your computer or recording in cloud storage so it can facilitate both of those things at the same time so in terms of postproduction. It can actually do that for you. So test that stuff out for yourself and see if that can work better or just switched to skype Roy a lot. Yes speaking of away So my little story about versus Roy. Last week we got two pieces of feedback that I thought were totally on point. I'm actually playing both of them. Because this actually makes my point so let's hear from first Moxie and then from Craig C. Android. It's Moxie from your brain on facts calling in about the culture clash you experienced regarding the word boy. I think I know what you were going for the word. Oh I use British for. Hey it's usually use like punks and it's something kind of aggressive you're thinking Oh why boy is in the for. Oh No WHOA. Isn't he. So one tiny little letter seems to cause the problem for you there but remember. Oh I is. Hey why or or or a stick of an old Jewish grandmother. I say kids straightened out for you. Can't wait to see you. We ever did she again. They say. Hi Rob Craig here from Ingress. Podcast just want you to up something regarding else's common last episode of the feed where she wrote to client in a text message in British English when you say or write. It's used as a not very polite way of getting someone's attention especially when you're annoyed or possibly even angry for example only. What do you think you're doing or Roy? Stop eating my tips. Stop EATING MY FRENCH FRIES? So yet can understand why. British English speeco would find that unprofessional and possibly IMP- alliance and maybe the the copy some confusion here with Roy a Y. Or even a va which comes from the dish expression to express dismay or exasperation free sample. Oh I'm so sorry your dog died. That must be awful is kind of like saying. Whoa is me and I really sympathize. So those two might've been confused or Roy but of course in text messages. We have no intonation. There's no way of expressing and in such a clear way. We just have the words on the screen so. I hope this helps. It was really good to catch up with the LIPSON team at podcast. Even though it seems like a lifetime ago so much has happened. I hope you're well and keeping safe and catch up with you sir. Thank you guys thank you. I know I think one of the things that I loved about. Both of those things is that you can tell right. You can tell the difference in tone from your speaking speaking right and so you can understand. I think you guys also heard me last week. What I meant to say when I was doing that but all of that is to say. That tone is often lost in communicating in text. You know that's just what happens. And and and cultures have different meanings for often the same words or the same sounding words like you just heard right there. So context is very important. I think one of the things that I learned is that as someone that manages Social Media. I really see how words can really cause harm at times and when I say that I don't mean that they're being mean like you're you're being profane with somebody but sometimes the there's there's some missing layer which is the human layer and even if you're saying something as simple as you need to Rian Code your file the way in which it's received can be perceived as condescending at times just by a couple of turn of phrase so I find that empathy is the first thing that goes whenever we're communicating online. And I truly I believe that companies out there are intentionally looking to cause harm or to be tone deaf when when things are happening around us we we can all give some grace. I and offer some insight in and really. Just try to believe that we can adjust and be better so I understand now the difference between oil and I alway so then. I won't make that mistake again but at the same time. It's like my intention. Even though my intention was not to do that I could see how it could be perceived that way if I'm saying to somebody essentially like chill dude you know what I mean. That would've probably not been the best. So I think we just have to be a little on both sides of the equation as somebody who is communicating with somebody else and sharing information or helping somebody else out to watch how we are being perceived and also for somebody who is looking for help to understand that most people are not there to not help you more there to help you and giving a little bit of grace in that exchange is often a good thing. That's a beauty of podcasting again. That's right you can. You can put the tone in there. Yes absolutely when I married my first wife she said I do and I said I do. Oh Oh my God right okay is this what is this? Is this the Numale to? Yes an email right okay. We go all right rob. I remember a couple of months ago on the feed. You disgusted being able to submit host slash guest photos to apple podcasts. That are now being included on the homepage on Apple. Podcasts I remember you talking about the specifics of how the picture needed to be framed. But I do not recall where you said to submit to have them added. Dur shows pay. Would you mind giving me that information or pointing me to the feed episode number so that I can go back and listen? Get the information and submit those shows those picks for my show. Thanks so much. I hope you're doing well with all this virus stuff going on regards. Npr Boy why this question came up a few times per what we said. Previously there is no place in your rsvp to add that host picture which means there is no place in Lipson to do so. You would be contacted by apple and asked to get them the picture. Not sure if that is via email or in your apple podcasts. Connect to count if anyone listening has submitted their host images and guest images to apple. Please let us know how apple as you to get them to them Shoot that email to Robert. Lipson DOT COM. But yeah it's it's not something you do through your feed your company. It's something that you do directly with apple okay. So I added this because it's just kind of like backing a again with something that we mentioned in a prior episode. So what? I mentioned the podcast. Discover ability survey results 'cause I told you that there was a survey in so there's some results that came from that as well and it has all kinds of interesting data. Yeah so did you get a chance to tunnel gaze through that that rob? Yeah I mean a so say this the link to the survey in the show notes in the first thing that you need to know about this data. It is heavily heavily. Skewed towards the scarver ability opinions podcasters rather than regular podcast listeners. It was seven hundred people. Eighty people that were in the survey and a disproportionate fifty nine percent of respondents were podcasters. Essentially it's three to two ratio of PODCASTERS TO THOSE. That are just podcast. Listeners are only podcast listeners not just but just only by not creating podcast however in the real world the ratio podcast listeners. To podcasters is closer to six hundred to one that means you have to look at some of the results with a large asterix next to them. Pro The big question You WanNa find a podcast. Listen to what do you do I? And that's their big question and forty percent said search. My podcast listening APP directory. And that's not surprising. If you're an apple podcasts or overcast or wherever you're listening you go into the search feature Eighteen point three percent said ask someone they know who likes the same stuff word of mouth? We've talked about that for a long time. Fifteen point two percent said they ask on social media. So that's Kinda also word of mouth essentially and thirteen point. Six percent said They search on Google. Which means make sure your podcast is in Google by cast and then finally thirteen percent said They browsed through a podcast chart or feature section and hence why we mentioned the Asterix. I wonder where this was if you just looked at only the podcast listeners. I would say that number is probably a little different for just podcast. Listeners versus podcasters again reading the results I felt that things were a bit too skewed by podcasters. Maybe in the future they'll release the results just per what those that were not podcasters answered. I would love to see that data set on its own but then they need a bigger set of replies to make it even more relevant. I want one of the things that I liked about. This is something that was that is on the blog post itself so you guys can go take a look at it and part of it. Is this part where it says. Quote does poor artwork. Put them off. Does it matter if they've heard of the presenter? Do they care about ratings and reviews? What if the episodes are all quite long? Or what if they don't have much of a back catalog and if they do and if they finally do decide to play how long with podcast have to hook them before they switch off and quote so? I think that those are questions that have never seen before in a survey because it kind of made me think I think even stuff I've never thought about. Yeah I mean I don't Wanna about. Is it too long? That date is completely. That's where the having skewed to podcasters. I think is completely blows that data way. You can't use that you can't use the answer from the question with any validity because if you actually look at what people listen to. Right. It's the longer content right. So if you actually look podcast. Listeners set do now what they say. My podcast listeners. Actually do their vote is longer podcasters longer. Podcasts are are better or what? They prefer what they're listening to the most right. When you look at the top episodes apple podcasts. Seventy five percent are or forty minutes longer than medium numbers over sixty minutes so what podcast listeners are. Doing what the survey said people prefer are completely different. So you gotTa take survey in that case and just say the state is skewed and you throw it out because it's the measure data doesn't deserve it doesn't match up to the measure data and measure. Data is actually accurate in terms of the listener stuff. Yeah and I think that part of the reason that I mean obviously yes. I hear what you're saying in when it comes to the listening part of it but the reason that I liked it too is that there's so much conversation from the marketing end of things that I see particularly and she podcast and I'm sure everywhere else where there is so much time spent on. Should I change this arc? Does the have my face on it? Should I have like this like? There's so many times when I I mean again. I am a skewed person so I am absolutely one hundred percent biased art because I am at like a professional podcast listener. You know and I don't think that I've made a decision ever to listen to a show based on artwork. I've also not made a decision to listen to a show based on the title of the show. I generally make decisions on descriptions so meaning. What is it about like? I don't care if you have a funny fun Quirky Name. I WanNa know what the what the show is about the career you are with your description the more apt to press play so if you are eight two people talking type of podcast and it says we're talking it's the two of us talking about all things all the time every day and laughing. I have no idea nor do I care. It's the same right so I think part of it is the fact that we need to think about instead of just titles in the artwork that they're that everything else does matter particularly nowadays so yes it is skewed towards podcast listeners and there are some of us who know where to find all the stuff but to also understand that the. Meta data for shows I do feel is important holistically versus just focusing in on that one thing that you do sometimes show notes. Make the decision for me when I press play if I see a sentence I probably won't press play especially if I don't know the podcast so anyway that's why I found it interesting. Yes I would love to see this data more specifically from listeners that I guess I wouldn't even be interested to see from listeners. Who are essentially really good at it. Meaning that they really do our podcast listeners. Like that's one of the things that they do. They love podcasts. To see how they navigate that in per your question. Should you put your your image on your artwork. Here's a simple block diagram Are you a celebrity? Yes at your picture. No are you a male if you are male no do not include your picture done done that if you're not a celebrity and you are a male you do not put your image on your on your period done all right. We don't okay. I don't know enough to even calm but okay moving on to another email. Hi Elsie. This is Jason. I started the old dirty Boston. Podcast we host on Lipson and so far. It's been great. I have a question. My facebook ad campaign is set up to track people that visit my site. Do you know if there's a way to embed my full Lipson paid on Chiappa fi site instead of just one episode at a time. Thinks this Jason Juice shop? If I supports eight five I frame embeds then you could embed in your show level player go to destinations. And then you get the show level player in embedded and it will show a list of all your episodes and automatically update as you released new episode so under destinations. Select Edit for the web player select the custom player and then select render playlist. Then make sure the height is set for at least four hundred pixels and that will give you a list of all your episodes of the scroll through the list and again in automatically update with your most recent episode. So if you're able to embed a single episode player then you should be able to embed the playlist or multilayer multi-player episode player. So there you go intel. Did you tell him to make sure the height is set to four hundred pixels during the at least four hundred pixels and I actually recommend six hundred better six hundred okay. So now we're moving onto our favorite section for most people are stats but before we get into that here is our third promo of the episode track profiles. Hello humans this is John. Host of the truck profiles podcast. Each episode is an interview with a star Trek Fan. We talk about why they love the show. And some of the episodes that are the most meaningful to them. Sometimes it's laughs and fun and sometimes we hear incredibly powerful and amazing stories of how this show changed people's lives in a deep bend real way however each episode goes it's a celebration of one trekkie. And what the show means to them so check US OUT AT TREK PROFILES? Dot Com and live long and prosper. Thank you all right so now. Let's get into Lipson stats? And this. Is the media mean numbers to see how your show measures up and the media me. Numbers are based on episodes released in the month. February downloads measured until the end of March. On average each file was about forty five days old and the media number four February was a hundred thirty down a bit from January's thirty seven on the adjusted mean average where throughout the top half percent and any files with three or less downloads. The adjusted mean was thirteen. Ninety eight. That's down a bit from January when it was fifteen twelve and then six point eight percent of downloads for episodes released. February were five thousand or five K. range or greater per episode And and that's the magic number. Some advertisers look for for downloads for campaigns and this was down from. January one a seven point three percent in typically it's above seven percent so this is one of the lower results And here are some other numbers measure against and again put things in perspective if your episodes of getting a hundred and thirty downloads. After thirty days you are better than half two shows out there. If you're getting more than eleven hundred you're better than eighty percent of the shows more than thirty two hundred you better than ninety percent. More than seventy two hundred better than ninety five percent more than eighteen thousand. You're better than ninety eight percent in more than thirty two thousand year in the top one percent and those numbers for February were all down. Compared to January's numbers traditionally and given the trends for most of March I would expect them to drop much more when we report. Marches numbers next month In okay perhaps things have gone so far since the Bendeck went. Well Pan. I I've been looking at the downloads very closely. The past few weeks and I compared them to the averages from the weeks of January twelfth nineteenth and twenty six. What is what I use? And we'll be using as the baseline number for this future. Mentions what we found for. The Week of March fifteenth is the following the whole week Sunday to Saturday. That's how we define a week starts on Sunday on Saturday. There was a decrease of around twelve percent. But if you looked at just Tuesday. Wednesday Thursday traditionally the biggest days of the week for downloads. We saw a decrease of around sixteen point six percent again. This is the week of March fifteenth. But here's the interesting and positive number out of that all that. Looking at Sunday and Saturday we saw an increase ram one percent. Now move forward to the next week for the Week of March twenty second for the whole week there was a drop of around twelve point five percent but for Tuesday Wednesday and Thursday. The drop was eighteen point one percent and Sunday and Saturday. The drop was just point five four percent and for the week of March. Twenty ninth. Well we're still technically in that week as we record here on Friday the third so all I can give you is Tuesday Wednesday Thursday numbers and versus the baseline average in January. There was a drop of seventeen point eight percent so actually improved a little bit from Lazovic. Eighteen point one. So that's some good news. Maybe things have settled in a little bit I've seen some pretty bad and misleading reports. On what is happening without numbers one company compared year-over-year numbers which are completely worthless in scenario. Because Year over year. I could talk about how the last week of March this year is about ten percent over the last full week Last year and it means nothing in context because what happened a year ago is too long before the pandemic started to matter. Another company put out a post saying they had their best weekend ever really had the middle of the week. Do for you. Also bragging about your. Number's being up L. C. This is a case of tone deafness. Sorry yeah the company was and and doing so when only looking at you. Weaken numbers misleading at best. I think it's only fair way to look at this is versus a recent baseline that happened right before the downturn started but after the holidays that is why I started with the week of January twelfth beyond the holidays an average of twelve nineteen th and twenty six. You could start with. You can't start with December thirtieth or sometime during holidays and compare either so someone else do that and then look at the week over all anyway. I think is what we're doing is we're looking at the week overall. We're looking at the middle of the week. The part where most affected by this and then we so. We're looking at all three and saying here's what's happening now. Now is not the time to mislead people. Now's the time to say this is what we're seeing. Here's how we're looking at it and use some commonsense and ethics doing so long the short that podcasts downloads are down. I mean that's that's the longest podcast downloads are down and it's just around twelve percent to thirteen percent for the whole week overall. It's not bad. We lost a lot of commuters but with any situation there are some shows that went up one variety. Podcast is up over ten X for their weekly numbers compared to January. But if you have a podcast on hockey or basketball or baseball you numbers are not going to be up 10x or up at all right now. every show will be impacted in their own way. Do Not Fret now if your individual numbers are down and please don't celebrate Iftar up. Well at least not publicly. Just concentrate on. What what you can't control and that's content and stay connected to your listeners. To all of this in many cases you're part of their social connections and are providing them comfort and these crazy times. So keep doing what you're doing and I think tired of it is that we're all learning also how to do all of these things right. I mean it's it's a situation where not only our listeners. Trying to figure out how to kind of you know engage with their life as it is now but we as podcasters ours. Well one thing that I know. Is that feeling an extra pressure to continue doing things that you've always been doing. Give yourself a little bit of slack there and put out stuff whenever you really are feeling that it's necessary to do it right. I know that at least for me. It hasn't been too bad because our focus is a very specific even for both of our shows for she podcast for the feed. It's a very specific type of conversation and obviously in the feed we give you a little bit more of the analysis and tips and data and things like that and whereas with she podcast. We've actually kind of moved back again to to doing the the re the why of why we started Justin. I started recording podcast. It actually became an outlet for us when you know in two thousand fourteen when we had younger kids at home in every time just and I would get on record it literally was our only escape from our everyday life and we would just talk about but stuff that was happening with us with the context of podcasting and so now it's kind of become that again it. It's become sort of like a a a place where we get an opportunity to talk about what we're doing how we're dealing. What are the things that are happening? And obviously how that affects podcasting. But it's a different. It's a different tone and it's our show so we can do whatever we it doesn't matter and of course we still keep the topic but at the same time we're giving each other. It's it's an outlet and I think it helps our community also to hear people going through stuff and it's fine. It's fine okay so rob. Where have you been Rom- it's all virtual now? I was on the commando show. Thanks me on again and we talked about. How businesses can use podcasts in this in this day and age and this time I was also interviewed by at age for an upcoming article about what is going on right now in the podcast base. Tried to give them a little sanity in in actual numbers on. What's really happening? So that article probably be out by the time. This episode comes out. I think the thinking the beginning of the week of April sixth so somewhere. And then how about yourself you anywhere virtually? Well actually we the one virtual thing that I've been doing too. And is that just having going? Live in the sheep. Podcasts group facebook book so a Mitre we take turns going in there and Usually we reserve that for just as she podcast super squad. Which is our patron paid? It's like five dollars a month and you get free coaching from us through the week every week but next week is my turn so if you guys or women ladies if you are not part of she cast of the facebook please join and if you are put this down at two. Pm Eastern Standard Time. Or what is that eleven am? Pacific Standard Inside of the she podcast facebook group. I will be going live doing. Qna there so any questions that you have specifically to your show you can ask me right there. You don't have to do anything you just have to be part of the group and it's just GonNa be streaming in there so that's kind of where I have been virtually. We're probably going to be doing more of the things that inside of the groups and having a little more virtual stuff. So that's where I will be and have been so you you can also see our past. Qna's that we have done in the she. Podcast shoe podcast group as well. But where are we going nowhere? Nowhere right here. We are practicing social distancing. So did you know going. You know we're not gonNA talk about any upcoming events yet. Because it's everything is in flux. Maybe in future episodes with things we we kind of figure out what's going on in when we can get out the real world. We'll talk a little bit more about that But right now we're going nowhere physically and neither should you. Everyone stay in. Let's get this thing Lou flat in the actually for those of you who happen to not follow us on social media. Would you please do that either? On twitter or facebook or instagram. Because we are going to be doing. I think we're going to be doing a little bit. More online. Like webinars and education and stuff like that. We are kind of in the process of of getting some of what that is gonNA look like and more likely than not you will see promotion of it in those channels. So if you're interested please follow us on social. I know that sometimes email gets to be a little bit crazy and we actually don't send very much email so we might not be doing that via email so please follow us because you might have an opportunity where you get a chance to learn a little bit from us or at least get a little bit of insight or possibly even just come in. Hang out because we're thinking of ways to serve the community that way so that's your first step. Just follow us on social and keep an eye out on what. We're putting out awesome. Well that that makes it that we're finished Guinea. So if you have any feedback please email the feed at Lipson dot com the feed lipson dot com. You can also call for when to five seven three nine thousand nine hundred thirty four and you can also download our free APP so we have apps for both IOS and android in their respective APPs stores for free and you have access to our shows directly from their which is super awesome. Please go ahead and download those there. You can contact us directly from each and every one of those apps as well we look forward to hearing from you guys as you can tell it is so much nicer to hear your voices because the tone man because of the tone and plus it just makes us feel that we're a little bit together here so don't delay if you want to send something to us and speak to us and we would love to add you to our show other than that. We will get back here recording for you guys a couple of weeks okay. Everyone be safe. Stay home by Chow.

Google apple Lipson Rob Elsie Escobar Lipson DOT com facebook lipson pro Lipson Roy spotify New York Times official Rob good New York host and producer Iowa
Libsyn Survey Request

Astronomy Cast

00:53 sec | 1 year ago

Libsyn Survey Request

"Hey everyone this is producer. Susie and while astronomy cast is on hiatus. We're still gearing up for next season and one of the things you can do that would help us tremendously is to go to our libson survey and fill it out so that advertisers that are are coming to us through lipson will know that our podcast is a wonderful one to support and the more support we have the more information we can bring you so if you would please go to h. T. t. p. colon slash slash survey dot lipson dot com slash slash astronomy cast. That's survey dot lipson dot com slash astronomy cast and fill that out for us. We would greatly appreciate it. Thank you and we'll see you in september.

lipson Susie producer
155 The Issue Is Privacy And Podcasting With a Slice of Birthday Cake

The Feed The Official Libsyn Podcast

1:02:33 hr | 11 months ago

155 The Issue Is Privacy And Podcasting With a Slice of Birthday Cake

"The B. It's episode one fifty fine of the feed the Oak Bischel Lipson. Podcast the PODCAST. That takes it beyond how to podcast into keeping you podcasting with podcasting tips and information for the everyday podcasters and taking you inside. Lipson the largest podcast host and distribution network since two thousand four. Hello I'm Elsie Escobar Co host and producer of this podcast and community manager at Lipson. In this episode we celebrate Lipson Fifteenth Birthday. Spotify stats pass through update. More information on the guests and host feature in Apple podcasts. As well as how to prepare for apple podcasts during our upcoming and of year season a massive Rob Soapbox and privacy in podcasting rant tips on whether or not you should join a network. Don't have the rights to music. Watch out than Thanh dawn insider information on the new air pods pro and of course tons of stats discussion before we get started. Let's get down to business. Here's the scoop on getting on this show you can send in a thirty second promo to the feed at Lipson DOT com. It needs to be thirty seconds or less. Nbc clean as no profanity and again do your very best to keep it to thirty seconds people attach it to your email and send it over to the feed at Lipson DOT com. If you don't have a promo but you want your voice on the show ask us a question or add to the conversation that you hear on an episode. Send US boys feedback. That would be amazing. You can again record it and email it to us. You can call us at four one two five seven three nineteen thirty four or you can use speak over at speak. Pipe Dot com slash the feed? We also have a long running blog feature called rocking lipson. Podcast every Monday. We highlight one lipson broadcaster in order for you to be featured on the blog email the feet lipson dot com. Did I say enough? The FEED DOT COM okay. That's it that's it. I'll send you all the information. Once I sift through all of the email that I get you will get contacted by me. Possibly not immediately but I promise you that you are not forgotten it is first come first serve in keep that because obviously when you e mail I see a date and so therefore I can't cheat so the sooner you get info to meet the sooner that you'll get an Aq- okay and now let's jump into the main conversation with Rob Waltz. Vp PODCAST RELATIONS AT LIPS. And who is also the CO host of this show and me right after our first. Promo of the episode forensic inservice. Hello everyone I'm Steve Kuhn's of forensic inservice a podcast about all things happening at the intersection between mental health. And the law. My Co host Dr Steven Price and I explore everything from sex offender management to the insanity defense in order to bring you enlightening conversation and up to date information relevant for students educators and practitioners in the field listen at Forensic in-service dot com. Hello Rob Good. Generic time of the day. Yeah so I can't even sing happy birthday. Can I know you can? I think I knew they lost that. Copyright Oh my gosh happy birthday to us yes I think that whole thing is over you can actually do the but what were you doing? Fifteen years ago. Well you were just asking me because I did had a post. I put this out the day before birthday. Gibson's birthday. Hello that's what we're talking about where it lives in fifteen years old so I put out a tweet and I said what were you doing? Fifteen years ago today and bonus if you share a picture. That was just like random. I just said that so many people shared pictures and it was hilarious of what people are doing and I was like. Oh my God. This is so great some people are doing. Some guy was like jumping out of a helicopter like in some country for are fighting for our troops. I was like what so it was? It was great. It was great. That's I'm going to go find a picture of what I was doing in two thousand and four and I realized that Alas I was not digitized like at all therefore I have no like imprint. Anywhere of like what the heck was I doing? You know in two thousand and four so I believe I was teaching Yoga writing my bicycle around Los Angeles waiting tables. So you're an actress so last. I think I had just broken up with acting. I was in transition. I still was labeling myself. An actor and I was slowly coming to terms with the whole like I've gone to school. You know gotten my master's degree in something that I'm not no longer going to pursue pain. So that's what I was doing. Did years ago. You Rob. I was living in Erie. Pennsylvania now once in I was. Vp of sales and marketing. For A SEVENTY FIVE YEAR. Old `electronic manufacturing company. Yes and I was trying to figure out how to get this whole podcasting thing going so I was working on my my podcast. I was working on the website and learning how to edit and do the Do that so that's what I was doing. Fifteen years ago. I was lousy launched. My show. Isn't that crazy. Like I really WANNA stay. I really wanted to get a picture. I honestly thought I was like. I gotta get some kind of like like this is what I was doing. You know for us so many things I mean at that time. I mean if you think about fifteen years ago I mean. There's some your kids you know children are. I was listening to Let's see daily Source Code Bibi as those were to the podcast. I was listening to a regular basis. No kids no kids at the time to pugs and Lhasa APSO puppies. I was not listening to podcasts. Because I didn't know yet I didn't know yet about podcasts. So it took me another year for me to get into the whole podcasting. Wow look at us. Look how far we've come but there were no other companies other than Lipson. Simpson was the only one at that time. Yeah wow you and then yeah that's like you would search for the term and it didn't come anywhere like it was like zero. I remember even even when I did started listening how when I started to search for podcast it was like a page in Google. There was nothing else. There really wasn't another page. That mentioned these terms so crazy but Anne's week. We got a lot of feedback people wishing happy birthday Actually here's here's one of them. You want to read this quote from a certain podcasters. Okay here we go. Certain podcast quote. I've been around for exactly half that time. And it's any great seven point. Five years thing skies and congrats excited to see what's common that's from John Lee Dumas Unquote J. D. Thank you so much for that feedback. We have voicemail wants to be about. Let's roll one of them here. We go. This is Dan from based on a true story and based on a true story has been hosted on Lipson since its inception in the spring of two thousand sixteen so well over three years now now. It's really hard to pick. Just one thing that I love about Lipson but if I had to. It would be the support. I have the apple and Android APPs that lipson offers and they're great but one thing I love is anytime I get an email so this happened just the other day I got an email from Google. That said Hey were updating things and you need to update your APP. I'd just shot that e mail over to support and Sarah over it support was like Yep no problem. We'll get this taken care of for you just absolutely great. So congratulations lipson on fifteen years amazing achievement. And here's to fifteen more. All those are so good yes they call it about this support. We have a great supporting all right. Here we go last time. We talked a little bit about spotify transitioning and we are now in the midst of that transition where spotify was re hosting to pass through and actually well over thirty thousand of our shows are already switched over and the rest are scheduled to be switched before the twelfth. So most likely by the time. You hear this If you're with US your show is already been switched over and then sometime the after the twelfth or on the twelve we're gonNA turn the stats on for spotify allowing them in your main stats now. You might say. Why are they not already if I switched to? Gaul part of this switching process means that anyone that has downloaded any podcast episodes in the spotify APP when spotify switched for some reason it re- downloads that episode from us and the Spike on the first day was unbelievable more than double our downloads for typical day. Yeah so we had a filter out so if you might be a little transition period where stats that show up in your spotify section with us and then finally when they make to our main stats. Probably about a week and a half. That probably won't be in ours so you have to go to spotify to get those stats if you need those spotify stats but it is coming down and soon you will see spotify. Stats in your main stats. One thing about spotify. They do not support 'em for a files bought with Lips. If you use the spotify destination we convert your amphorae files to MP3 the just for the spotify destination. Meaning You keep them for a file for your public feed for Apple podcast and overcast and in other APPs that pull from apple but for spotify you get in there and you don't need to do anything special. That's a key advantage at a key advantage of using lipson destinations that we can do that. Conversion for you make it easy and make spotify happy by giving them an MP three but make you happy by allowing them for eight is still be out there everywhere else if you are so inclined to be an M. for a person you know what that would be an amazing t-shirt. I'm an emphasis. Sorry I was just thinking of the shirt and again look for spotify stat soon and that means if you are show that had lots of spotify activity remain stats. Should go up. How much as I said unless show? We don't know we don't know exactly how they're filtering algorithm worked but for some shows I would not be surprised to hear that they see twenty five to thirty percent bump in their numbers some like today in Iowa. The bump might require magnifying glass to see podcasts. Do really well on spotify. Now you know. I think we could do better and she podcasts. But Alas we don't we suck but that's also because we don't tell anybody about it and Yeah so just to do. Their demos are demos. What people like to consume? That are different than elsewhere. To good news is finally no more having to add your spotify stats to your main stats and people always. Why don't you do that automatically Because we knew this was coming. Also if you host on Lipson or consult for those that do or will make sure they submit to spotify from tied your lips and account not at spotify and if your files are in for a that a requirement if you want the vials be converted to MP3. You must go to destinations. Click edit on spotify Dank. Pick your country of origin. Accept the terms of service click save. That's it that's it for submitting to spotify do not submitted at spotify submit from inside Lipson. Now we're moving from spotify to some apple stuff and our friend Paul again. Sent US some audio feedback. Here we go good generic time of the day to the both of you when to give you a little insight into the host guest feature that you chat about last week that little apple podcast thing. Well number one. I do a couple of my clients who are big enough. And we're pre selected to be part of that group so we are going right now back and forth with apple on getting all setup. I'll tell you this right now. There's no website there's no online forms. There's nothing like that. There's just email back and forth with apple support and even Forms have to be filled out and signs. You're looking at scanning. At least they are asking me to facts on right now. It's it's a bit laborious and it's a bit tedious. But you know it could be interesting at some point. I do think what is interesting. I want to let you know is I did get one of our clients through and they approved the photo. They approved the release but the email came back said and I quote that they will not let us know if and or win. The photo is used. That's right they're not gonNA let us know if and or win. The photo is used which I think is absolutely fascinating This feels really early in the game and I would recommend everyone not worry about this too much if something happened. Sending changes all Leave another recording for you. And we'll go from there. Well thanks Paul for the feedback and to say that it does not sound scalable at this point putting it very mildly so folks again if you see pictures of guests in Apple podcast. It is not something you need to do on your head to your feet or do with your feed. Your feed is not the answer which is rare but in this case is true getting an email from apple is the answer and it is a. Don't call them. They'll call you kind of thing again. Paul thanks for that Info and folks. I get emails like every other day. I'm getting an email from someone. They sending me a screen shot of somebody. Who's podcast in Apple podcasts with the host? How do I do this? What are you to my account nothing? There's nothing you at your out. You get selected. You are the chosen one of the chosen ones from Apple. We have no influence on that. Just tell people to subscribe to your podcast and Apple podcasts. That's what apple wants and the more listeners. Yet the higher the probability that you're going to get the golden ticket from apple golden tickets. You guys got to work hard and also it is. It is very specific the whole process as as a policy talking about. It's it's time consuming as well. You've got to work hard at it and you have to be prepared. Your visual branding is very important and also if you do have pictures of yourself or stuff like that. The beauty or the aesthetics of images and graphics really matters to apple and be prepared. Be prepared for things like that. There's you know if you go to a conference usually. There's people that I take pictures. Get some head shots done. Have some Nice. Somebody like look at your branding your visual branding. If this really matters to you then invest some time and resources into finding out how the can be beautiful if in when apple knocks at your door and Yukimi Cinderella of the ball. I didn't put this in the notes. I just remember this. Someone sent me an email the other day and they said what they were going to do and I know they've done it. How often can you update your artwork for Apple? And I said there's no limit you just need to make sure your change the file name and make sure that you are work is up to snuff. So they said what they're going to do now is they're going to change the show level our work to be the most recent podcast guest is. Oh Wow so they go that apple's not GonNa let them for Awhile Day figure that not just the episode. I took an episode our work. You can do that by the way too. But their main show our under settings and Lipson. They're just going to upload whenever they have a new guest they're going to just change their show level our work to conclude the picture of the guests for that week and then the next week they'll change it and the next week and the next week and they know it takes about twenty four hours. Typically APPLE UPDATE THE ARTWORK. But as long as your artwork is in SPEC under five hundred kilobytes. Fourteen hundred fourteen hundred to three thousand. Three thousand has to be square and the file name has changed. Have to change a founding. Then it'll update so I thought that was kind of a brilliant idea I was like. Oh that's a good way to get around that for the time. Being and that way you show who the guest is that with the picture and so they're gonNA update their work that way. There's some reason that just I don't know that doesn't bode well for me but I could just see apple going like what's happening. I mean. Why would apple you know that they care. I mean the branding I remember who was a told me that I had thought of that in the past as a tactic but I was thinking about it from the perspective of Having different different looks because whenever I published an episode for the feed and even for she podcast like I have four supplement separate templates for episode artwork. And I thought Oh what if there's like four separate templates for show artwork so that it just it just different you know you can update it and stuff and and to see what works better or what looks nicer like you could still. You could do stuff like that. Like people get so caught up with making a decision about their description or their show. It's as if that's going to be the one. You never tuned it again after that. But you contained school if you if you were the person that I was talking to about that. Email me if you start doing it unless episode we talked about luminary their new CEO and they're now one hundred and thirty million dollars in VC funding at the cancer. Deepak Kester meet up on November sixth in Kansas City ironically I asked the question how many people had heard of luminary out of the twenty two people in the room Outside of me three other people raise their hand and said that they had heard of luminary. And this was at a podcast or meet up. I think sometimes we get all caught up in the podcasting bubble that the show is and we live in. I'll see and we forget most podcasters don't even know of luminary or other inside things we talk about. And can you imagine how that percentages for those not actually creating but guests? It'd probably be point. Oh three percent So I I feel sorry for luminaries new CEO. He has a huge mountain to climb in in the viable business model to help him with that. Client make sure your podcast is on. Luminary. I say that again. 'cause when they spend that money on marketing their APP and their service. You want your show to be in there to catch a little bit of that wave but so far. It doesn't seem like that. Money's been well spent because nobody seems to. They are er so right about just the whole lack of general even awareness of other apps like even when. I work with podcasters. Who have been like doing some work with our podcast or have had podcast for a long time and and we've been talking about growth and reach and other ways to continue to grow their show a lot of the things that I focus on is that it's really just. You can't just focus on one platform you really do need to understand the how your show is consumed in a variety of different ways just at the base level right so then I would say like. Do you know that when you're listening and overcast you can share an episode from within overcast and Time Code? No I didn't know that you know like there's all these little tiny basics things or did you know that overcast is the number three like user agent right now. It's like one of the biggest podcast APP out there that you can consume content. Do you have overcast. You should get that too. I mean you know stuff like just basic things like that that is really not even an awareness let alone luminary three. Apps that I call non four. There's four non native APPs when I talk with people that are now podcasters that they typically have heard of overcast. Podcast ADDICT PODCAST and Stitcher. That's those are the ones that went when I talk to the Non podcasting folks that they may have heard of and usually they haven't heard all all of them if they're apple people you know my today. An audience on those overcast meaning to give but if there android people They would know overcast but they would know podcast addict. That's it once you these other apps they don't know a Himalayan Emily's mountain range that's all they know man we have to just keep those things in perspective as we talk about podcasting especially is still trying to get the majority of people to listen. Giardi people aren't listening to buy gas on a regular basis. Ya got some ways to go on that note. Let's from our second pro or the episode this is from Video Fuzzy. On host genucel immediate sense ultra bomb thousands transfers for tapes television remember fondly or not as well as current recordings cross connection comments along the way by video as it spot dot com podcasts and podcasts for video fussing x Ray a happy people registered fussing and you started to talk about this next top. You added this next one in and it's that time of year again. It's that time of year like we're still waiting for an official. Maybe it's coming. It's coming soon but we're waiting for an official email from apple so apple. Podcasts usually goes a little bit. Mia towards the end of the year. So right around Thanksgiving right and towards the end of the year they do take a like a little like by. Where we're we're going away for a little bit it's GonNa be worse this year than pastures though you think so. Why much worse? Here's why. Oh okay look at apple stock. It's all time high. Yeah some some of the folks at apple going to go to a few shares and I'm going to T- hedy. Oh my God. It's it's so in the past years at Apple's done really well the some people take off a little bit more time at the end of the year apple. So if you want your podcast. So we're just so this is why we're bringing up now if you have new podcast. You're helping someone not your podcast. You want that. Podcast live on January. First Twenty twenty. So it's you know to catch that wave of people in their New Year's commitment they're gonNA start working out which is a good time. Make sure your podcast is live before January. First you must must must must submit your ourselves feed with your trailer episode to Apple Podcast later than November twentieth. If you WANNA be really safe and not stress you wait beyond that. You really are running the risk. It will not be fully distributed. Come January first apple recommends two to three weeks and that's outside the holidays and but with Thanksgiving and Christmas and Apple Employees cashing out. Some of that record high stock. Yeah that place is likely going to be short staffed for the next six weeks from Thanksgiving to the week after new years. If you're planning to launch your show or your clients are get them into apple asap better to be safe and have a trailer in their couple of weeks early then come January first. You're showing out there or not fully index. Not Dinner out to overcast and not to overpop- podcast other places. She wanted to get it in there. So it's indexed and it's available everywhere. I didn't know anything about the apple stock but I have to say though rob last year things were very. They were relatively good given what we had experienced in the past because in the past it had been one of those things where it was chaos. It was like no one was there. It was gone. The memo. Didn't go out people. Were freaking out. There was a lot of issues like catching up. Even from Apple's perspective it felt like when they got back they were so inundated with so many things but I have to say last year I did not feel that last year. I do believe that they did have a somebody there. They just said like things are going to slow down a lot. So they didn't necessarily have a full staff there but they did have a little bit Ab- studio and they also send an email to start was one of the first times what they said you know. Be Aware of this. Be Aware of that and the other thing that I was really surprised at as well was how fast things turned around at the beginning of the year so they came in and they were boom on it. So who knows? Maybe they are going to go to Tahiti and whatnot but at the same time No I just want to say I'm not trying to say anything bad about Apple's team team is much bigger but it this is about you planning folks and you need to understand that that it is the end of the year the holidays things down and we have seen it slowdown in the past. And so last you as an anomaly. All right it was good. Hopefully this year will be good. But boy given the the level of their stock. I'm sure there's more than a few people that are going to cash out and it's a little bit of stock and go on a vacation or take a little bit more time off at the end of the year now might not be in the apple. Podcast team it. Might if you're someone that's submitting an APP forget it definitely thinks slowdown gets a lot worse on the APP side of things by the way because we do apps and I tell you between this time of the year and it things really slow down. Be Safe submit now. Have you know you're GONNA launch your show at the beginning of the year? Don't wait If you can get into trailer episode up get it up and then launch your first episode. Come January first. Okay and now we're GONNA move onto a little under the little birthday. Wish and fury go. Happy Birthday Lipson. Thank you for your support. I'm not a tech person. I don't know much about technology but when I started my podcast hope to recharge a few months ago. My podcast code. Several going only with Lipson started Lipson. And it's been amazing really amazing happy birthday how I met. Some of the team was very funny and it showed me that the team in Lipson is remarkable. When I went to podcast movement I went to sheep. Podcast booth to see if I can help with a setup and say hello to Jessica and help or just try to get things organized and say thank you for all the support that she's giving us the guy on a chair trying to hang something up for the booth and I say who is that guy that Steve from Lipson. I'm like what a prince just helping out showing up so it just shows about your team. Happy Birthday you guys are awesome awesome awesome. Thank you always. A helping hand isn't kids. Oh my gosh and also thank you so much for sending in feedback. We love. You did that and your new because obviously we did I. You'll hear from a couple of like. Og podcast people who have been with us for a long time but this is so refreshing to hear an so glad that you were supported right away and you kissed thank you. Thank you so much for your thoughts. That was awesome. Okay hold on. I think I have to go get a soapbox. Is that correct? Yeah I think it's a good time to him. That soapbox okay. It might be a little bit bigger than than Emily's system. I suppose. Okay here you go. Rob Go for it. All Right Belsey hang on here we go. I WanNa talk about privacy again. Privacy is going to be a big deal in twenty twenty not all reporters covering the space. Feel so I was shocked when one of them was trying to defend ad networks on their unethical business tracking listeners. With no option but teach at Lipson we. Actually you know care about listener privacy. I've been auditing those that provide us prefixes asking them to commit to the fact they will not share. Ip Address Information I e personal information with any third parties and will not store it longer. Forty-eight hours I just long enough to do the GEO stats processing. Most I talked with. Were good with not sharing that Info when I talked with said they were sharing the Ip Info in rare cases and agreed for Lipson shows to stop and one. I kid you not. I talked to hung up on me when I asked them the question. Not Everybody gets privacy. Some of them their business models are anti privacy. Point is this. We care about listener privacy because one. It's the right thing to do. Ethically to having privacy in the space for listeners will be in the best interest of the space long-term some might say. Why does it matter? Well here's a couple of examples you go and YOU LISTEN TO LB G. Tq podcast and you get your info into now a database. That Davis is set is purchase because data sets are sold and they're just not for attribution for the ads the valuable and in this case it's purchased by government where L. G. T. Q. Is A CRIME. Or maybe just hacked in and took the data either way they have and you go on a business trip and your filed by that government because they see you coming. Maybe you travel with your partner and they see you hand in hand and the rest. You Sound Farfetched. Not really you can google lots of articles about same sex couples being arrested when traveling to the Middle East to you. Listen to a podcast. Ab It's a liberal podcast. But six months later you go to interview for a job working for a Republican congressmen doing their social media or whatever they go and they do a background check. And you are flagged being on the left and not hired could as easily just been opposite put like maybe you accidentally start listening to a podcast. You thought was something different. But now you're flagged in a database says you know being some crazy sex crazed person whatever And you have no idea of any of this because why podcasting. There's no option to opt in. You have no idea being tracked you have no idea in these databases and these databases exist. Privacy matters and if you think one of these ad networks starting to collect. Ip addresses and tracking people. They are not going to sell that Info. You are very very naive. Data is valuable and again. They're always hackers to. You should be free to listen to what you want to without being worried of being stalked or tracked and if you host with Lipson your listeners can rest assured they are safe. Unlike other companies out there with lips in podcasters listeners. Our primary concern and customer advertisers are way down the list attribution. Podcasting must be killed. And if you're doing ad campaigns in that agency talks about attribution remember attribution is unethical and podcast in illegal in Europe now. California come January first and other countries already as well such as Brazil just tell the agencies you not allow your listeners to be fleeced and stocked. This is what people should be writing about but I guess some just want to get more ads on their website or newsletter from those doing stocking and the fleecing speaking of privacy and see. Cpa The I. A. B. put out their CPA document for public comment and here is my email to them alot per and I linked to be CPA framework. We feel one thing that needs to be mentioned is that this does not work. For podcasting and podcasting. There is no option for listeners. To opt out or opt in as it should be. But in either case there is no opt-in or opt-out option for the vast majority of podcast listeners as they never visit the podcasters website. We hope you make it. Clear the link above and on the ABC CPA stance that it is not for podcasting and also with the killing of Parisian eight seventy three the stance of the should really be opt in is required. Not Opt out regards. Rob Welsh Lipson sadly the IBM opinion is on the wrong side of privacy. They are on the advertiser side not surprisingly and that is the wrong side ethically yes we remember the IB but that does not mean. We agree with everything they say or do yes. I am making a big deal of privacy in podcasting I'm harping on it because well. No one else is for fear of upsetting advertisers. I guess what we're just because some of them don't care about privacy or podcasting really. There are a lot of johnny-come-latelies in the space trying to make a quick buck in exit strategy as their business model they will not be here. Fifteen years from now for likely even five right now. The PODCASTS Business Journal is the only want to publish anything about podcasting privacy hand. It was my article but they published it I call out to inside podcasting and others who say they cover podcasting to cover this topic podcasting to really look at the issues involved. Long-term for podcasting privacy really really and soapbox I do now step off now. Let's go rob with some of these. Other sites not very many of them are creating their own content that is an aggregate. You know what I mean like there is not like here. Let's grab all of these articles have been published in all of these other publications. Put them in here as a newsletter but alas there are some people that are doing that yes correction may be using one of your favorite platforms rob medium their stuff out there but we will. We'll see we'll see what happens all right so moving from that in do by the way. If you write an article about guessing privacy email me Robert Lipson dot com or if you want to interview me about the issues of podcasting and privacy. Email me Robert Lipson DOT COM. Happy to come on anybody's podcast and talk about this happy to read any articles or give you any quotes or contribute because this really is a big deal in and sadly some people just think well. I don't WanNA upset the advertisers. So we're not gonNA write about it so we have another lovely voice mail again happy birthday ago. Hi I'm George Aka the professor and I Mary Lynn. Where from the big success show? We launched our podcast on November twelfth. Two thousand seven. So that means we've been with Lipson for twelve years and on November nineteenth. We're going to our one thousand podcast episode. So how do we first learn about Lipson? Well there's kind of a fun little story about that we're at a podcast convention in two thousand seven and a podcast on stage was talking about this great place to host podcast but Mary Linen. I couldn't figure out exactly what he was saying. Was he saying Lipson with a P? So during q. Anna I asked and Rod welched. Write up and king over and handed us a card instead. It's Lipson with our be so we don't wish you a happy birthday. No no no. We wish happy birthday. We also wish you continued success. How is amazing? Look at you telling people. It's B B not a p thousand episodes by the way guys coming up on that twelve years. Congratulations joining Maryland. Thank you guys yes. I still remember the first time that I met them. I do completely. I remember that first time and it was. I think it was. It was one of the old school ones was still not new media expo and I'm like importable media. It was Media Portable Media Expo. Right that's right. And then it was podcast and Portable Media Expo. Then it was blog. I think there was blog. World was in there and then it was new media. Expo change anyway. It was it all kinds of different things but it was the same thing but anyway before it was new media expose when I met them. So yeah thank you so much all right so you have an email from Google play music. What no I had I had this come up about Google flaming L. Okay how also? Yeah so you wanna read read the email fiennes by Shawn you go. Hi Rob seems like it. All the old links I had published on our website for Google play don't work anymore and when I try to search for any podcast on the Google play website. No luck regards nasal and I had a few others say they could not submit to Google play or they were having issues with Google. Play music and this is Google play music. Gps and I reached out to Google for the status of Google. Play MUSIC AND PODCASTS. And no reply yet but I will be very happy once. Podcast gone from Google play. Music is too confusing for people. They don't realize that. Google play music and Google. Podcasts are completely separate. They're two different things. Google home polls from Google podcasts. Not from Google play music. Google play music has a Smith page and google. Podcast does not so people notice omitted. Google play music. And then wonder why they're podcast isn't in Google home. Koogle make my life easier. Yeah it's a lot of page. Get rid of podcast and Google Play Music. So happy it. Yeah that's a whole other conversation for. It makes our lives a little bit more complicated okay onto another email. Hi Rob I listen to the latest episode of the feed. Always great and heard about the enhanced apple podcasts. Search that we need to enable. I looked in podcast. Connect like don't see an option to enable. Where exactly is this? Also where is the option to enable upload hosts? Victors thanks Desi. So we talked about the host pictures earlier but there is actually no place to enable that enhanced search What we said on that road was if you have not accepted the terms of service from apple you need to do so and the current service by the way. Our current hasn't like January Twenty Nineteen. So it's not that current but if you haven't been into your apple podcast connect account since January. Some people never go in there and they don't Goin- on a regular basis. You need to do so on then. Apple at their own schedule will enable shows for the host feature and also shows additional audio transcription indexing of podcasts of episodes. I should say and nothing for you to turn on. Sorry the if that was not clear it is just you need to accept the terms of service from apple if you have not already done so to be eligible but being eligible does not mean you're being selected by turning them on you get a lottery ticket and then apple will pull some tickets out of that lottery and if you're one of them then you get selected and they'll start indexing you In the bigger your show the higher the probability your ticket number is going to be pulled. And that I don't believe in that. I just wish they could have done it all at once rather than rollouts but alas I mean it is a lot it is a lot to deal with. You know what I mean. Like seven hundred fifty. Let's pretend I mean at scale that would be like. Oh my God. Are we gonNA handle all this stuff? Yeah so little. Bit here unreachable. That's okay so we have a little bit more from our friend Dan Herald he lipson. Jim Herald here longtime pie. Gaster happy Fifteenth Birthday. You know I go back all the way to the two days. And I'm not talking about Dave Jackson and Really appreciate all you've done for me all of podcasting over the last fifteen years. I started my journey in the summer of two thousand five. So I've not been quite as long as you guys have but thank goodness you were there without you. I don't think I would have ever gotten started. So thanks for everything. And here's to another fifteen thirty forty-five sixty of lipson. Thanks for all you do Jim. Jim Thank you so much. You're totally an og are and here's another fifteen years of your podcast as well. That's right cheers. Cheers cheers so so lovely. And he put a video on on them in both on facebook and on twitter and so good. Thank you so much Jim. That really means a lot to us. Big Big Big love moving on here to an email rob. I had one of the news. Genre deducted podcasts. Come to me and ask if I want to join their in podcast network. They're starting at twenty thousand dollars per episode. When I met two thousand and I and been going longer than their show not sure if I WANNA join but would love the exposure networking. Have you seen the PODCAST network model? Where thanks deeper to. Heidi hears you advice. I tell to all that email and ask about joining a network. One is the network the same genre as your show is someone that listens to one of them though shows in that network likely to listen to multiple shows on that network track dot. Fm is the perfect network. If you're a star Trek podcast. All shows are about star trek if the network is like minded chose covering the same or very similar topics. It is a good network to look to if a show claims to have any number as a way of recruiting other shows. Ask Her screen shots of the stats or better. Do A- webinar. Live where they log in and show you their stats and if their stats are say on podcast within number after the end of it divided by And if they're not on Lipson cut the numbers down by quite a bit three. Do You keep full ownership of your show and content or are they asking you to hand that over four. Can you leave at any time or you locked into six months or twelve months or some sort of longer agreement out of its longtime agreement Again if the answer to any of the questions above is not positive than run away. If they're all positive then yeah consider it absolutely but Yes podcasts. Again the PODCAST. We see that work. The ones where the people are the happiest are where they are. The same genre working said the pocket and network networks networks that we've seen are the ones with like minded and similar shows that's why and also yes for sure and the ones that I have seen work at. It is that it. Sometimes it's not necessarily like all the shows about star Trek but Let's say people who the type of people who tend to like Star Trek also like insert thing here right so it's a psychographic? A little bit lighter sometimes and that actually works very very very well as well of my favorite networks is is is really a fan who also hosts with us and they were really cool about that is that they have shows that are very super super geeky like apple centric like those kinds of workflow e type things that are crazy like that but then they also have my other favorite show which is the pennock addicts podcast and that's all about like actual pens and paper and it would seem that they don't have anything in common but alas a lot of us really just love our stuff you know and when you really Geeks Or who is it is it. Jigsaw nerds rob really love saint here. Here's a definition are nerd? Someone who wants to use a transporter a geek is someone who wants to build it okay so this way so this is a again because these are geeks doing all the things trying different stuff our going down rabbit holes way deep into rabbit holes and loving every moment like it's all about just it's amazing so that really works because generally speaking that same feel you get from all of the variety of different hosts and shows that they have on the network and that really works totally works if you know if you know what met callous uric all right here. We go another voicemail. Happy Birthday to us. Happy Deign to Lipson. Happy Birthday to Lipson. Happy Birthday de Libs an happy birthday to you. I especially thank thank the Rub Walsh for being awesome And of cool set all of lips info putting out with all of me and such pragmatically. -ality those Polka done from time to time since twenty thirteen Thank you one and all and happy birthday time. Have you song thinks that? Yes yes. And and and that leads us into the next one learnable. Yes yes There was an article in the Package Business Journal. Which by the way you really need to follow that books The article title was packs. Px will now track music podcasts and okay According to the article quote as of today packs will be able to find musical works and audio snippets as short as half a second podcast. Yes half a second in all. Podcasts UPLOADED APPLE PODCASTS tax uses fingerprinting technology to detect its clients audio files tracking billions of pieces of content across the Internet a confined match even when a copy is distorted or very short and allows rightsholders to see exactly how and where music is being used and thus to address any uses that are not adequately licensed or fair use unquote Not Good News. Any that. Have any music in their podcasts. Now we've been saying for a long time and his private Tim Service. Do not use any are a non pod safe music and your podcast at the thirty second rule that people talk about was bs and even one second is not allowed well packs is saying even a half. A second is not good. Ouch well all of you. That are listening to this podcast. I'm sure none of you have anything to worry about because you all been listening to US dutifully and have never put any bad music in your podcast. You're good to go so you have nothing to worry about. But if you know anybody that is not doing that. I understand that. There's this company now and to go on from the article they actually quoted Amanda Chaplain PEX'S C. O. Quote podcasts are increasingly professionalized monetize and add driven and music right holders should be part of the conversation when their assets are being used a quote so if you know someone with music in their podcast should not be there and they are getting ads. Yes that absolutely was shot over the bow from Peck. Saying they are coming for that person's money show me your money. That's what she was saying. You think they are likely going to be A. They're going to be a bunch of false positives. Oh Yeah Yeah. This sounds like it's going to be a big headache. If you've seen how good a job youtube does on on recognizing things this company just starting out. You know what? There's going to be a lot of false positives and they're going to be. It's going to be a headache nightmare. Gas I can't even imagine I can't even gone. Hopefully they put some gray matter to it in any shows. They flag is being in violation. They actually stop and have someone listen and confirm what we'll see. Hopefully they don't just start carpet bombing you those. That reply to emails about being in violation are more likely to actually get Have to pay things in those at ignore tend not to have to pay thinks. I'm just saying what's happened in the past not saying to north. I'm just saying in the past when you talk to people that when when you look at all these people that You know the patent trolls when the patent trolls would send out these carpet bomb emails on those at replied to the emails wound up having to pay in litigation and those ignore the emails didn't again. I hope PECs does not carpet bomb. And if you're at packs and you WANNA email me talk we'll talk. I hope they put gray matter to this but I just I just sense this impending nightmare coming over the horizon that said you should not have any music in your podcast. And we've told you that from day one so get it out of your podcast if you have it in their young going to be easy he all right moving onto one of my favorite my favorite ones. We got robbed them. I got you guys. Don't go forward thirty seconds. Don't do it don't here. We go with a low the lipson. This is evil mastermind. Dr Steve from the Radio Adventures of duct of Loyd. Oh Yes fidgets here to anyway. I just wanted to wish you a happy fifteenth birthday you know since the Radio Adventures of Dr Fluid started podcasting on November seventh. Two Thousand Four. That makes you just a few days older than us. Of course we have time and space travel device so we could go back to November first. Mba couple days older than you bringing. It doesn't work like that will anyway from one fifteen year old to another happy birthday and please send me a slice of your birthday cake in the mail you can address it to Po box twenty seven sixty four okay. Happy Birthday Lips and I really wanted some of that cake. Thank you Dr. Flank Dot ranking Ni. Thank you team team. My girls love his order especially. I haven't let them hear that yet. Just wait. They're going to think of like they're just already like. Oh my God my God so great. Thank you so citing all right. So that's from one fifteen year old to an by the way. Congratulations on you hitting food. I know they just got it like I just saw happy birthday November. Yeah it's I think I mean when we're recording yesterday okay. Oh my Gosh congrats. Heavy birthday all right so moving on now to some new toys. You got a new toys. Until the last episode Apple Released Apple's new air pods pro and their little different than the regular air pods as feature wise The controls on them are different. So there's no more tapping on the side so before you can kind of cap on the side do Syria or tap on one of them and it would go forward thirty seconds Now they have shorter stem on them and on. That stem is a force sensor. And if you press and hold You can set it up where. The laughed means For me what I did. The left means toggle. Nuys noise cancellation on and off. And when it's off then it goes to transparency mode so basically transferring between tongling between noise cancellation and transparency mode. And if you're not familiar noise cancellation that has been added to the airport. Pros or air pods pro. Don't say that wrong might get an email from someone. And transparency mode is where turns off noise cancellation and you can actually hear what's going on around. You really works really well. Actually keep it on transparency more than anything else And on the right's one If I press and hold The trigger it then The sensor then triggers Siri on but you can also do creek presses on them and and it one quick press is a play in a pause civilians by cashing press wants. It will pay play it again. It'll pause and then you can go into apple podcast APP where you can set the skip buttons up so you can be for example. I skip forward. I have the forward to go forward thirty seconds and I have the back to go back fifteen seconds and then you set external controls select skip forward and back as the option so now with my air pods pro on the stem. If I quick click two times it jumps forward thirty seconds for me and if I quit click three times it jumps back fifteen seconds. This is a great way to skip through a bad read that I've heard probably fifty times or diskette back for something I might have missed the podcast or just set the air pods pro. Do make listening to podcasts. More enjoyable and when you turn on noise cancellation you can ignore the world around you or you can switch it's transparency mode and you can hear both the podcast you're listening to and your significant other whom you probably should be listening to great. I I still have not a virtue either one of those things and now I have these lovely bows like I had lake noise canceling over the ear ones. That are pink and I just you know. It's very hard to give up anything like that. I have my quiet comfort twos. I like those those are those are what I use when I do heavy editing. When I have to edit where really trying to do good clean up. I wear my bose noise canceling over the years because gets rid of fan noise from a computer. So that if I hear fan noise I know it's coming from the recording. I'm listening yeah. It's not. Yeah that's that&#