37 Burst results for "Linkedin"
Fresh update on "linkedin" discussed on Paul and Jordana
"It's encouraging them and I think the stealers of third best team in the SE Browns. Salad tuna from weeks. Now you know what the formula's run the ball a chub run the ball that Karim Hunt. And then Baker. Mayfield is sort of a game manager. Don't make the mistakes. I know they're picked last week. Did a nice job up against the Bangles Bangles Jill Barrow. Shouldn't one week one. You lose that game week, too. Your offense line stunk didn't really have much at wide receivers. Joe Mix didn't really do much in the game. And for the Bangles to throw 61 times with rookie quarterback. You shouldn't do that to have no interceptions, though. In three touchdowns. Nice job by job when he showed me a lot, Tennessee I'm not a big fan of Ryan Teno. Through two weeks. He's done a nice job. I know he was not unbelievable up against the Broncos again. They probably showed a loss Last week. Four touchdowns when Henry wasn't at his best, too Nice job by 10, No garter Menchu. I'm not saying they can't be the number one overall pick conversation. But there are worst teams in the league, then the Jacksonville Jaguars and you got to be impressed with Garden bench is done in the first two weeks with the lack of talent around him. And Robinson's done a nice job, but the running back position last week over 100 yards rushing Colts. Trace your big Colts fan. Philip Rivers was bad in week one. And weak to my takeaway was more so how bad Kirk cousins? Wass? Is there any more optimism after last week with Philip Rivers coming from you, Mr Cole? Yes, in terms of the game plan if they do a 2 to 1 run to pass balance if they cause anger was like 40 for rush attempts of 22 Taylor time since Max out if they were on the board, it's Philip Rivers in small doses. Small doses. I could live with that, OK if they start throwing it rely LinkedIn Week one where he threw it 45 times. Culture in big trouble. Yeah, and quite rightly said that small doses Dwight Freeney bunnies. All of this said that right before the season. That's how you wanna Philip Rivers this year because They're not gonna ask himto the football 40 times that I did that in week one and you're right. And weak to it suited it much better. And they did drop a touchdown I saw in the game our rivers on a nice ball touchdown. I forget who dropped it. Me Why It was t Y. Yeah, I got it from two games to catch that football. There's no doubt about that Texans I feel bad for DeShaun Watson DeAndre Hopkins that that connection was dynamite. And now all the sudden you're Will Smith and fresh Prince of Bel Air sitting in the home when they take on the front of drought here, like where All my friends go, where all the furniture Texans are bad, really bad it all into that CFC playoff. That's the FC quarterback picture that we get to the NFC about to this quickly before we get to act on the update. Washington I don't know what to make of Dwayne Haskins. It's tough to judge him. There's not a lot of talent there. I'm surprised they're one on one. Cowboys back played well. Last week, week one. The offense was disappointing. That division stinks. They should win it. And I still can't believe that the Falcons choked that game away up against Dallas. I really can't giants Daniel Jones, He shows some signs. Now doesn't have stayed calm, bark to the offensive line. Still bad. He's got to work on the fumbling problem. Eagles Carson once he's been bad through the first two weeks. I'm still trying to figure out. Some of it is on Carson. But also it's the team that they put around him. Offensive line is bad. You don't have enough good wide receivers on that team. The only guy you really trust is that hurts with a big drop in week one up against Washington Miles stand. There's a nice player, Philly. I think there's going to be a really bad year for them. Cardinals. How can't you love what you're seeing out of calamari. He's too no offense has been awesome. Rams give a hat tip to Jared Golf and Sean McVeigh there to know. Russell Wilson looks like the MVP the league there, too. No 40 Niners. I don't love what I've seen out of Jimmy G the first two weeks, and now he's hurt. We'll see if he plays this week up against the Giants as they go back to MetLife Stadium. That's a team. That confidence could be fading with the 40 Niners, even though they're one on one to start off the season, just because of all the injuries that they've had suffered, and we'll learn a lot about Shanahan this this year, but all that he's lost so far. Can his system where there's still built well in the trenches, and you don't have elite skill position players. You don't have an elite quarterback. Can you replicate some success that you had last year Packers? Roger's been one of the better stories in the league, too. No. Bears surprised there, too. And on still not a believer, Mitchell Boesky. I want to see what he does up against. Ah, good team. I can't get excited, playing one good quarter up against the Lions and then barely hanging on up against the Giants. But given credit there, too. No Vikings Kirk cousins stinks. Renata 15 quarterback rating last week. That team's in trouble. Stafford tough The Knockin map. Patricia's defense can't do anything their own, too. And we finally get to the South Drew Brees. There's some concerns. Usually we see him fade later in the season last few years, first two weeks of the season. He's not been impressive. It's stuff that knocked them, though, until we do see Michael Thomas back with that team, Brady and the butts. I think they're going to be one of the better teams in the NSA. I really do. Goes to the first two weeks. They haven't been great. And I think you saw a lot from Brady last week where it's a chemistry problem so far with those wide receivers where he's thrown some really good balls and they just having quite or they're not in the right spot. Through the season, though I liked that defense. I like that offensive healthy. They're going to be fun to watch Falcons. I can't not Matt Ryan. You know, Courtney, you know when you're when you scored 39 points And I don't think they had to turn over. Teams were what 440 you know, now, their 441. Bad special teams. Defense is atrocious. He has been the problem. The first two weeks played well against the sea, Oxy, Oxy, the Seahawks and then last week, they should have won that football game up against the Cowboys, and only the Bucks could blow the game. Or only the Falcons could blow the game like the way that the Falcons did it, and then finally Teddy Bridgewater with Carolina. I don't believe in him long term. I'm rooting for him. I don't think he's their franchise quarterback has had a little turnover problem up against Tampa. He's developing a good chemistry and a good report with Robbie Anderson early he lost Christian McCaffrey. That's gonna be a tough year for the Carolina Panthers. So that's all 32 teens with their quarterback situation And this is that guilt show. Right here on CBS Sports Radio. We'll take a time out and will continue to roll with some of the positive when we return to know who's the biggest two. No surprise. We'll chat about that..
The Best B2B LinkedIn Marketing Strategies
"Welcome to another episode of Marketing School I'm Eric Su, and I'm meal and today we're GonNa talk about the best be to be linked in marketing strategy. So we're going to be talking about paid. We're going to be talking about organic as well. We're going to be talking about all the things you can do to grow on linked in. So go ahead the the first thing to is if you want organic and attended traffic start hosting carousels, carousels do extremely well where people can just keep clicking next next next next I believe yet to. Upload them into as a documentary on that PDF format do extremely well ton of us a lot of engagement lot of comments at help build appropriate that way when you want to get more customers, you'll more visibility. Yeah. One thing you can do just find a group of five friends that you're actually close what started group chat and when you post something posted in there and then people can go in and they can engage they can like and they can comment the initial bump that you get in the first hour or so that helps a. Lot. So usually I'll try to hit up when I actually do this try to hit five to ten people or so at boom that's night and day difference because what Lincoln's looking for is post like engagement. So they're gonNA show it more in the feet and I seen people amazing things with that without also says if you're posting something organically put the link in the first comet, don't put the link inside of the post because they don't like coming off the platform. So you know it gets a little dean on that. So put in the. Comment instead it with some engage initially link put in the comment and that will help you the other thing that you should have with Lincoln. The I found super effective with B2B is the I. Don't know if they still have this option of the last time I checked you can do the Lincoln auto fill. So when you're driving traffic from Lincoln, especially pay traffic some goes to your website. They can click a button to fill all their lead information. So they don't demand type it in that help conversions as well from what I tested. They still have that, and then the other thing too is this. This is kind of Ninja. If you post something does really well and you have a lot of people that are liking it that are a lot of them are second degree or third degree connections but let's this click flow write the software. So let's say we're trying to reach a lot of agency owners. Well, what what you can do is you can assign this to virtual assistant and then they will go through all the. And the look for whoever's qualified and the reach out to those people and say, Hey, because you know that they know you you reach out to them and say, Hey, you know who handles marketing on your team or who handles agencies under or whatever. Right whatever it is your product or service is because they've had that one touch point with already they're going to be more receptive to reach out. So you WanNa make sure you get that process down first and then handed off. To virtual system, though thing, you just group for your region and makeup like the North American group for Cmo's right and then you just invite all the CMO's and stuff like that. That's assuming you're targeting them. But you do that for sales executives whatever your target audiences and people not working in there. You believe relationship as a group owner you will also find his can generate you a lot of business overtime as well. The you gotTa have an energy and make the group. I would even go even more than that. I think if you're like a local local CMO group or in your area like you can control that area, you can be the main center of attention there or you can go North America I would try both the other thing is linked in has a feature. So you can make events and we tried this for this podcast is just we have so many other things to do. But when we did make this podcast, it's like making a Webinar and. You can invite all these other contacts to it. If you can just sign it to market measure on your team that would be great and meal you have anything else last but not lease start running Lincoln ads they're expensive but they work that's not really a tip that just something that's proven some of our best seeds come from. Lincoln. University manual outreach to either one works just considered running Lincoln ads. If you already haven't started, it's probably more expensive than traditional paper, but it's super more targeted qualify. If you know you're LTV, your lifetime value of a customer you know your numbers that can actually make it really easy. So you gotTa know your numbers first before you start running ads like this, and then is going to give you the confidence to allow you to scale.
Fresh update on "linkedin" discussed on KRLD News, Weather and Traffic
"Ben has look good, even with an offense that has had some identity problems. He's going to Dante Johnson a lot Juju one week he looks like a one another week. He looks like a two James Connor. One week he doesn't play well gets hurt than Benny still plays. Well, then, the next week, Benny Style, There's nothing in James Connor. Plays really well. I think that team is going to continue to find the rhythm offensively and what I've seen so far in the first two weeks hasn't been great. It's encouraging known. I think, the stealers of third best team in the SE Browns. Tell it to me for weeks. Now you know what the formula's run the ball a chub run the ball that Karim Hunt. And then Baker. Mayfield is sort of a game manager. Don't make the mistakes. I know they're picked last week. Did a nice job up against the Bangles Bangles Jill Barrow. Shouldn't one week one. You lose that game week, too. Your offense line stunk didn't really have much at wide receivers. Joe Mix didn't really do much in the game. And for the Bangles to throw 61 times with rookie quarterback. You shouldn't do that to have no interceptions, though in three touchdowns. Nice job by job when he showed me a lot to say I'm not a big fan of Ryan Teno. Sir. Two weeks he's done a nice job. I know he was not unbelievable up against the Broncos again. They probably showed a loss Last week. Four touchdowns when Henry wasn't at his best, too Nice job by 10, No garter Menchu. I'm not saying they can't be the number one overall pick conversation. But there are worse teams in the league, then the Jacksonville Jaguars and you got to be impressed with Garden bench is done in the first two weeks with the lack of talent around him. Robinson's done a nice job of the running back position last week over 100 yards rushing Colts. Trace your big Colts fan. Philip Rivers was bad in week one. And weak to my takeaway was more so how bad Kirk cousins? Wass? Is there any more optimism after last week with Philip Rivers coming from you, Mr Cole? Yes, in terms of the game plan if they do a 2 to 1 run to pass balance if they cause anger was like 40 for rush attempts of 22 Taylor time since Max out if they were on the board, it's Philip Rivers in small doses. Small doses. I could live with that, OK if they start throwing it rely LinkedIn Week one where he threw it 45 times. Culture in big trouble. Yeah, and Dwight said that small doses Dwight Freeney mornings on this said that right before the season. That's how you wanna Philip Rivers this year because They're not gonna ask himto the football 40 times that I did that in week one and you're right and weak to it suited it much better. And they did drop a touchdown I saw in the game our rivers on a nice ball touchdown. I forget who dropped it. Me Why It was t Y Yeah. TV's got dropped from the two games to catch that football. There's no doubt about that Texans I feel bad for DeShaun Watson DeAndre Hopkins that that connection was dynamite. And now all the sudden you're Will Smith and fresh Prince of Bel Air sitting in the home when they take on the front of drought here, like where All my friends go, where all the furniture Texans are bad, really bad it all into that CFC playoff. That's the FC quarterback picture that we get to the NFC about to this quickly before we get to act on the update. Washington I don't know what to make of Dwayne Haskins. It's tough to judge and there's not a lot of talent there. I'm surprised they're one on one. Cowboys back played well. Last week, week one. The offense was disappointing. That division stinks. They should win it. And I still can't believe that the Falcons choked that game away up against Dallas. I really can't giants Daniel Jones, He shows some signs. Now doesn't have stayed calm, bark to the offensive line. Still bad. He's got to work on the fumbling problem. Eagles Carson once he's been bad through the first two weeks. I'm still trying to figure out. Some of it is on Carson. But also it's the team that they put around him. Offensive line is bad. You don't have enough good wide receivers on that team. The only guy you really trust is that hurts with a big drop in week one up against Washington Miles stand. There's a nice player, Philly. I think there's going to be a really bad year for them. Cardinals. How can't you love what you're seeing out of calamari. He's too no offense has been awesome. Rams give a hat tip to Jared Golf and Sean McVeigh there to know. Russell Wilson looks like the MVP the league there, too. No 40 Niners. I don't love what I've seen out of Jimmy G the first two weeks, and now he's hurt. We'll see if he plays this week up against the Giants as they go back to MetLife Stadium. That's a team. That confidence could be fading with the 40 Niners, even though they're one on one to start off the season, just because of all the injuries that they've had suffered, and we'll learn a lot about Shanahan this this year, but all that he's lost so far. Can his system where there's still built well in the trenches, and you don't have elite skill position players..
Tinder, Bumble...LinkedIn? Users Report Unwanted Advances On Networking Site
"Love. Well, let's see. There's tinder Bumble eHarmony linked in one of these is not like the other. The community guidelines for the professional networking website prohibit romantic advances, but it turns out quite a few people have used it for just that. Reporter Ben Bergman wrote about it for the tech side dot Ella and he joins us now. Welcome. Thanks. Good to be here. So Lincoln as a love site, you right? That women in particular have been receiving unwanted advances through linked in what kind of stories were they telling you? Well, you know, this is a pretty common thing for a lot of women, guys who say Hey, you're really beautiful. Do you wanna have coffee? And that's sometimes the most innocuous things that Khun B messages that are a lot more graphic than that Sometimes Why might it be a place where someone would look for a date? Well, there's too many dating app to choose from. I think a lot of people would say, but there's still a bit of a stigma for at least some people. Maybe people who are CEOs are a little bit more prominent in their field who don't want to be seen on a dating app. So they are perhaps on LinkedIn and not on dating apps and people will use it as a way to Connect on there instead of overtly being on a dating app. So obviously in the age of me to which has really exposed how women have been subjected to unwanted sexual advances in the workplace, you know, this is a place that is meant to be a networking site. So what kind of action has Lincoln taken. The company says it is taking action. It will follow up with users who have reported inappropriate messages, and it will also tell users who are blocked exactly why they were removed, which apparently it has not done up until now. It also says it's using a eye to detect possible problematic messages. And so it will. Flagged those messages and give you the opportunity to block them. The company also says, though, that users need to do more. It says users should be keeping a tighter network. And if you don't know someone if you don't think they should be in your network Then don't accept their friend request. On the other hand, you did speak to a dating coach from the harmony who said it's not inappropriate to ask for a date on linked in. What did she say? This was kind of surprising because I actually talked to a number of dating coaches and yes, that is a real job, apparently, And they say that there's a sense of authenticity there. You actually know where someone worked and went to school and the information there is much more real than other sites and that there's a lot of professionals just like you know, you may ask someone out at a professional networking event. You could do the same thing on linked in and they've met a lot of people and some of them themselves have met their significant others on lengthen. Has this been an issue for Lincoln users for awhile? Or is there something that has created an uptick? It's certainly nothing brand new. It's gotten a little bit worse over the years. But during the pandemic, I've seen anecdotally a lot more of this happening because what happens now is a lot of women will receive these messages, and then they will post them on Twitter and say linked in is not a dating site. Look at what happened. But during the pandemic, there's not really ways to meet people in person in the office or at bars or at parties. So it's all online and so linked in his one way to do that.
"linkedin" Discussed on The All-Star LinkedIn Profiles Podcast
"Can still <Speech_Female> do business as <Speech_Female> usual. You just have <Speech_Female> <SpeakerChange> to get a little creative one <Speech_Female> <Speech_Female> <Advertisement> of my connections. Does <Speech_Female> <Advertisement> this incredibly. <Speech_Female> Well one <Speech_Female> of my connections does <Speech_Female> this incredibly well <Speech_Female> a big <Speech_Female> shout-out slash. Hello <Speech_Female> our sole hope <Speech_Female> I'm saying that right. <Speech_Female> He hosts <Speech_Female> several <Speech_Female> networking style <Speech_Female> events and <Speech_Female> live interview streams <Speech_Female> on LinkedIn a regular <Speech_Female> basis all <Speech_Female> for the purpose <Speech_Female> of nurturing those <Speech_Female> relationships and <Speech_Female> building a <Speech_Female> community of people through <Speech_Female> networking who <Speech_Female> can get to <Speech_Female> <SpeakerChange> know each other better. It <Silence> would actually <Speech_Female> be really cool <Speech_Female> to have more cello on <Speech_Female> the show. So maybe <Speech_Female> he would be open <Speech_Female> to joining <Speech_Female> me off on one of these <Speech_Female> episodes so he can <Speech_Female> share some of the great <Speech_Female> things that he's doing on <Speech_Female> LinkedIn and <Speech_Female> how it's helped <Speech_Female> him. Maybe that'll inspire <Speech_Female> you guys <Speech_Female> to think outside the <Speech_Female> box a little bit. <Silence> <Advertisement> <SpeakerChange> I <Speech_Female> <Advertisement> think that would be really fun. I'm <Speech_Female> going to reach out him and <Speech_Female> and <Speech_Female> see if he'd be <Speech_Female> open to doing that. I'm sure <Speech_Female> he would be <Speech_Female> I hope you guys found <Speech_Female> these ideas <Speech_Female> useful <Speech_Female> and that you <Speech_Female> feel like you can <Speech_Female> walk very easily <Speech_Female> <Advertisement> <SpeakerChange> put one or <Speech_Female> <Advertisement> more of them into <Speech_Female> <Advertisement> action right away. <Silence> <Advertisement> Sometimes <Speech_Female> we <Speech_Female> just need a reminder <Speech_Female> of what <Speech_Female> we're capable of and <Speech_Female> and what we can do <Speech_Female> virtually <Speech_Female> to <Speech_Female> not only build <Speech_Female> our own networks <Speech_Female> but to help each other <Speech_Female> and that's really what it's all <Speech_Female> about. <Speech_Female> We want to build a community <Speech_Female> of people who <Speech_Female> we can <Speech_Female> depend on and <Speech_Female> call to and <Speech_Female> and refer others <Speech_Female> to when it calls <Speech_Female> for it <Speech_Female> if there's anything that <Speech_Female> I can do for you guys, <Speech_Female> or if you have <Speech_Female> any questions for me <Speech_Female> pertaining to LinkedIn <Speech_Female> or your LinkedIn profile, <Speech_Female> please feel <Speech_Female> free to <Speech_Female> reach out to me on <Speech_Female> LinkedIn. Hit me <Speech_Female> up with a d m <Speech_Female> or send me a <Speech_Female> connection request, <Speech_Female> but let me know that <Speech_Female> you're a podcast <Speech_Female> listener because <Speech_Female> I I <Speech_Female> have been <Speech_Female> a little bit more particular <Speech_Female> and who I'm accepting <Speech_Female> as a connection because <Speech_Female> I do want to <Speech_Female> build more meaningful <Speech_Female> wage. Directions I <Speech_Female> want to be <Speech_Female> hearing from people in <Speech_Female> a regular basis without <Speech_Female> being sold to <Silence> all the time. <Speech_Female> <Speech_Female> You know, nobody <Speech_Female> likes us a spammer. <Speech_Female> So <Speech_Female> if you <Speech_Female> are going to reach out me on LinkedIn <Speech_Female> to connect just <Speech_Female> let them know that you've been listening <Speech_Female> to the podcast and <Speech_Female> I'd be happy to <Speech_Female> make that connection. <Speech_Female> <Advertisement> <Silence> <Advertisement> Send me d <Speech_Female> d m with any <Speech_Female> questions or comments <Speech_Female> that you might have. <Speech_Female> I love hearing <Speech_Female> from you guys. <Silence> And <Speech_Female> I think there's anything <Speech_Female> that you'd like me <Speech_Female> to talk about <Speech_Female> on the show if there's <Speech_Female> any particular topics <Speech_Female> that <Speech_Female> you need help <Speech_Female> with or <Speech_Female> <SpeakerChange> that you feel <Speech_Female> may be a good topic <Speech_Female> for the show. <Silence> Let me know <Speech_Female> talk to me a DM <Speech_Female> those <Speech_Female> are great ways <Speech_Female> to make some suggestions. <Speech_Female> So if there are topics <Speech_Female> that <Speech_Female> you're struggling with <Speech_Female> or <Speech_Female> you'd like me <Speech_Female> to shed some light <Speech_Female> on for you. Let <Speech_Female> me know. I'm always <Speech_Female> open to <Speech_Female> serving <Speech_Female> you and <Speech_Female> making sure that <Speech_Female> you're getting the information <Speech_Female> that you need <Speech_Female> to be successful <Speech_Female> on LinkedIn <Speech_Female> and that is my goal. <Silence> I'll <Speech_Female> leave you guys with that. <Speech_Female> I hope you have a fantastic <Speech_Female> job. The week <Speech_Female> <Advertisement> <SpeakerChange> and I'll talk to <Speech_Male> you next time. Thank for <Speech_Male> <Advertisement> listening to the all-star <Speech_Male> <Advertisement> LinkedIn profiles <Speech_Music_Male> <Advertisement> <SpeakerChange> podcast. <Speech_Music_Male> <Advertisement> Don't forget <Speech_Music_Male> <Advertisement> to subscribe and <Speech_Music_Male> <Advertisement> share this episode <Speech_Music_Male> <Advertisement> for more information <Speech_Music_Male> <Advertisement> or to contact <Speech_Music_Male> <Advertisement> your host. Please <Speech_Music_Male> <Advertisement> visit all <Speech_Music_Male> <Advertisement> star profiles. <Speech_Music_Male> <Advertisement> Com <Speech_Music_Male> <Advertisement> to your success. <Speech_Music_Male> <Advertisement> <Music> <Music>
"linkedin" Discussed on The All-Star LinkedIn Profiles Podcast
"Maybe it's someone who you got introduced to home. Whatever the scenario is make sure that there are meaningful connection. You don't want to waste your time on those connections that are just going to intern, you know, spam your inbox. You don't want to do that. So you definitely want to pick and choose who you're developing these relationships with just like you would in real life. Okay. So let's talk about the first one. One of the things that you can do is you can go through your previous or past direct messages go back through that feed and see what those refresh your conversations. Right? Do you have any contract? Patients that were meaningful where you felt excited about talking with someone or getting to know them did any of those conversations turn into a zoom call or another virtual meeting. Did you learn something interesting about a particular person that really stood go through your DMs on some sort of a schedule. Maybe it's once a month. Maybe it's more depending on your time get it on your calendar or set a reminder to go back and revisit some of those conversations and simply Write a brief message to check in and see how things are going. And here's the key without said don't try to offer your help or hey, here's this new thing this new webinar. Here's this new e-book. Here's whatever don't present them with anything. Don't try to do anything for them. Just simply check in and find out how they're doing. That is a great way to help restart a conversation and strengthen a relationship. Don't go home. For business first. Another thing you can do is you include someone in your content in your status updates tagging them. If it's relevant examples of this are tags where someone offers you something of value and you can express your appreciation. You can tag someone who inspired you and include them in a post as thank you. You can also tag people for recognition purposes to congratulate them. Maybe you want to highlight them for something but tagging people in a meaningful way is a great way to let them know that you appreciate them. You can also share someone's, this shows that you care enough about what they have to offer and what they have to say that you feel your connections would also appreciate it. It shows them that you find them valuable. You can contribute to their conversation by commenting with thoughtful responses or input that deepens the message or sometimes you may even challenged the message depending on what it is. Maybe there's A key element that's missing on a topic or you have seen something done differently with a better result but I will say this if you do take the opposite stance on the topic just to make sure you're respectful and polite about it. LinkedIn is not Facebook you guys so keep it professional you can offer your perspective but do it in a way that doesn't offend or piss someone off. Another thing you could do is you can connect with your connections with a voice or video message a feature that I truly love you can send a short video check in or a voice message right through linkedin's mobile app in the messenger app..
"linkedin" Discussed on The All-Star LinkedIn Profiles Podcast
"So this week's episode is inspired by a tedx talk that I was listening to earlier and I got me thinking about ways that we can accomplish this particular goal using LinkedIn the topic of the tedx talk was on personal branding but there was one specific element that really caught my attention that I thought had a direct correlation to what we're doing with LinkedIn and it brought up a lot of questions from the past with some of my clients that I've worked with and people that I've done profile. Reviews for and it seems to be a pretty big challenge for you guys and it's involving how you actually develop and maintain your personal relationships on liquid when it comes to the value of your professional relationships. It's about depth not with don't just Farm your relationships grow them nurture them how deep do the roots of relationships go. It's not about how many people you know, it's about how well you know them and that's the thing that is in this particular Ted Talk that really struck me. I started to realize that sometimes we're just accepting all of these connections all of these requests that come in but then nothing happens with them. You never hear from them again, or try to sell you something right away. The one thing that I want you to take away with is I don't want you to treat your connections like a transaction and I think sometimes that that's what's happening in, New Jersey. Happening a little bit too often. Don't get caught up in the vanity of seeing those numbers rise, because they won't mean anything unless people get to know you in the process. You might have the connection, but if you don't put in any effort to get know them, you'll still be invisible think about your personal relationships or your friendships. What's one of the reasons friendships develop interaction, right? We can't get to know someone until we interact with them and have conversations we invest in getting to know people because we want to get know them better and acquaintances become good friends, when we begin to feel that we know them very well..
Dont Connect & Pitch on LinkedIn! Do This Instead
"In today's sales culture. So often I think that sales people feel the need to. Reach their quotas and do whatever they can to hit every single day every single month, and what that's causing is sales people sales representatives are reaching out and they're connecting on Lincoln, and then they're immediately pitching sometimes that pitch is even in the connection request sometimes, it's promptly upon the connection request being accepted. We as a sales function must get away from this Lincoln at its core is a professional social network. It is not a place to be connecting and pitching. It's a place to add value. So what can you do instead of connecting and pitching? What I've found is really effective in not only having conversations with people, but really building relationships is going through an engaging in their content. Understand what it is. They're doing on a day to day on a week to week basis. What are they reading? What are they engaging with? What are they talking about? That's going to do three different things for you. One, it's going to have your name be associated with providing value to the prospect instead of just. A wild connected pitch that's coming out of nowhere number two. You'RE GONNA start to learn the language that your prospect is speaking. How were they talking about their role? How are they talking about their industry so that you will understand better if first of all, you can align with your prospect and with your prospects function, but you're also going to learn how they're speaking. So you can help frame your messaging to the way they speak and not vice versa number. Three you're also going to begin to help your prospect on Lincoln. You're going to help them get their content out wider, and you're going to have your network see that, and your prospect will appreciate that because they're going to associate your name with helpfulness kind of ties back to the first point a little bit, and we as a as sales leaders. We A- sales people we as a sales function must move away from connected pitch because what's going to happen. Is Selling over linked in will not work anymore. We're already seeing this with email email open rates are down email conversion rates are down email automation is way way up people do not want to feel like a robot is selling them they want to know there's someone on the other end of that that is done their due diligence that is a person that has feelings they want to feel the authenticity and the more we automate linked in the more we. The sales process especially early on in sales development and business development we are making our jobs harder moving forward. We already see different cell phone carriers in different phones actually ebeling cold calling you can literally go in and turn off the ringer. For numbers, you do not recognize we are seeing filters on company's websites that disallow. Emails that have links or gifts or memes. Let this happen on link did added value deposit before you withdraw. But most importantly do not connect and pitch add value before you go in and
"linkedin" Discussed on The All-Star LinkedIn Profiles Podcast
"Welcome to the all-star LinkedIn profiles podcast with LinkedIn specialist and copywriter Janine Hogan getting ready to power up your credibility improve your brand strategy and reach your target audience on LinkedIn. It's time to supercharge your profile and turn you into an All-Star. Hey, welcome back all stars Janine home in here. This week's episode is inspired by a simple question. What do you do when you run out of content ideas I get this question a lot. So many of you are putting a lot of pressure on yourselves to produce tons of content so that you can stay active on LinkedIn. Here's my two cents on it post quality over quantity. Stop putting a lot of focus on how often you are posting and put your energy into post office higher-quality content. You don't want to be that person who posts all throughout the day for the sake of trying to get more visibility without having great content to back it up because that gives the impression that you're not really busy doing what you're supposed to be doing which is working and taking care of your clients which might translate into that you're not very good at what you do and that's counterintuitive for you guys. You don't want to do that. You don't to get that message out there or make that impression and I get it. Sometimes you get stuck and you find yourselves in a rut where you just don't have any ideas. Nothing comes to mind for your posts. You don't know what to write and it happens to all of us, especially When we don't have a social media team to manage it for us. So in today's episode I'm going to give you a few things that you can do to keep those creative juices flowing. The first thing you have to do is to know your audience. Well enough to know what's important to them and to know the questions that they're asking or haven't thought to ask yet. I know that's deep but it's part of being a thought leader. The second thing is that once you have that information and you know, what's important to them. I want you to understand that contributing content on LinkedIn doesn't always mean that you have to create original content. Sometimes it makes more sense to contribute to a conversation that's already going on with it has an audience behind it more on that in just a second. But let's talk about where you can go to spark some content ideas. One of the more obvious places is dead. Total LinkedIn you can search any topic that's relevant to your business or industry or that your audience may be interested in and find current conversations that are happening around it. You can share your perspective your opinion or your thoughts on that topic one thing that works really well, but only when it calls for it and makes sense is to oppose an opinion if you can back it up. I actually became part of a LinkedIn marketing Solutions conversation on one of their posts and this was months ago and still till this day I get more activity in more people liking and commenting and reaching out to me because I opposed the point of post but I had real solid good proof and reactions to back up my stance on the topic. So you have to have credibility backing you up to do that. But if you can do it, it works really well in terms. Getting attention from your audience. If you're going to take the side of opposing the topic or having opposition make sure that your stance is strong enough to outshine the original content. You can also go to your groups. And if you haven't joined any groups, I highly encourage you to start looking for groups to join you can do a lot of ways. The first way is you can join groups that are relevant to your industry. And the second is that you can join groups relevant to where your audience hangs out. I can go into how to leverage groups in great detail, but I'll save that for another episode to save time. I want to keep this episode short and sweet. The nice thing about groups is that they're usually much more targeted so you can get a lot of ideas from Posts there and when I say targeted I mean from an audience perspective as well as a content and posting perspective. Another resource is Google home. Google any topic that is relevant to your business or industry and find conversations blog posts articles Publications all sorts of timely relevant information and you can get ideas from the conversations that are already happening the beauty of looking at blog posts. Our articles is that you can also look through the comments and see if the audience had questions and if those questions had been answered if not, there's your window of opportunity one place that tends to get overlooked when it comes to looking for Content ideas is our own customers and clients. Sometimes we ought so focused on gaining new business that we forget that the answers are right in front of us. I'll use this podcast episode as an example in my most recent coaching sessions the topic of what do I do when I don't know what to post has come up pretty regularly. So that tells me that is something that I can address as a topic and I can help you. People with our existing clients can give us a wealth of information. This requires you to truly listen to their concerns and questions hear what's important to them off nails are also a great place to go to find out what has been important to your audience in the past and the bonus there is that they tell you why they chose you and how you helped them. When you focus on how you can help others how you can answer their questions or provide a solution to their concerns and how you can improve their life and make their daily life better and easier the more they will value you. There's one other place that a trusted colleague of mine had recommended to help find what people are asking on particular topics. It's a great place to go and you may feel stuck. It's called answer the public. Com. You can literally search for any topic and it gives you actual questions that people are asking on the web. It's a great tool. So check that wage. All right everyone. I'm keeping this episode short and sweet this week. I hope that this helps you to get a jump on your content. If you have any questions, please feel free to reach out and connect with me on LinkedIn or shoot me a DM. You can also visit Hogan copywriting, You will also find a free checklist there that will help you to optimize your LinkedIn profile or if you need more one-on-one help. You can always schedule a complimentary LinkedIn profile review with me as well. All of that is there for you at Hogan copy writing.com. Hope you guys have had a great week. I hope that you have a great week coming up. Enjoy your weekend. Stay busy. Be healthy and happy and stay safe and I'll talk with you next time. Thank you for listening to the all-star LinkedIn profiles podcast. Don't forget to subscribe and share this episode for more information or to contact your host. Please visit all star profiles. Calm down. our.
"linkedin" Discussed on The All-Star LinkedIn Profiles Podcast
"If you saw an update that one of our connections posted or found value in an article that they wrote or there was a podcast that they host or whatever you can reach out and show your appreciation. That's a great way to nurture a relationship with them simple. Thank you is go a long way to keep those relationships going. That's the real power of Linked In the global reach that it allows you have the opportunity to network with people from anywhere in the world that you may otherwise never get to meet. But the way to get the most out of it is to not just accept a connection. It's too strong. Connected and you do that through engagement the 6th thing that could be holding you back is that you're not participating in groups. So I like to utilize groups two ways. The first is to network with like-minded individuals in my industry who may be able to teach me something or even learn from me, or maybe we are referring prospects to each other but also to grow my resources. I like to network with you know, graphic designers web developers photographers other types of copywriters who have different Focus areas all different people because you never know when you need to have someone in your back pocket to refer others to I have a couple of people right now that I would refer you to if you're going to run digital ads if you're going to do LinkedIn, I've got the right person for you. If you're going to do ads on Facebook or Instagram or YouTube or Google. I've got a the best person to send you to so I like to be able to have a group of birth. Sources that I can rely on for my clients as well plus developing that referral Network adds to your credibility and Trust Factor because being well networked helps you become more of a resource for your clients or customers it it shows that other professionals trust you as well and that makes a big impact and the second way that I like to utilize groups is to get more visibility with my ideal clients. I don't so much Prospect in groups. I spend much more time observing and listening and paying attention to the conversations that are happening when they you know, which groups your audience spends time in it gives you more insight into what's important to them or the challenges that they're facing which can open the door for you to be able come in and provide a solution that they need and Beyond the networking peace groups are a great place to learn because the content is usually more focused for a particular Niche or industry and the job First thing that I think is a little bit overlooked is that you're not utilizing media.
"linkedin" Discussed on The All-Star LinkedIn Profiles Podcast
"You know, it's one thing to have your profile filled out but it's not completed in a way that's going to resonate with your audience. It can very easily get ignored. So that means that what you put in your headline what you do with the graphic of for your banner, would you fill out and talked about in your summary about section the education the experience your skills? All of those things are incredibly important for you to complete month and a complete profiles going to give an impression that you really do care and that you want to send the right message but having the right message talking the right lingo for the people that are trying to attract is even more important than just having those sections filled out to have them completed. We want them to be completed with purpose. The third reason you might not be getting what you want out of LinkedIn is that you're not consistently active an active profile is a more effective profile to get any traction with colleagues peers future company's potential prospects ideal clients. You need to be either starting a conversation or participating in one consistently when you're flying solo. I don't really like to encourage a particular frequency because spending too much time on social media no matter the platform can send the wrong message as well and give the impression that you're not busy enough taking care of your work in clients, which may say, you know, you're not good at what you do being busy at your work or your business or with your clients is a good thing. So when you post Make It Count you don't have to post a million times day to get attention be active But be sure. Part about it. You have to know what matters to your audience. We know that status updates appear in the homepage feed of everybody in your network. So posting content regularly is a simple way to keep your name and your brand in front of them. But if it's not good quality content, nobody's going to pay attention to it and buy good quality. I'm.
"linkedin" Discussed on The All-Star LinkedIn Profiles Podcast
"Way I was able to answer questions in real time and it really did bring them in to the conversation and get them involved in the value of that is just tremendous. So Marcello's thank you. Again. It was awesome. And the fourth way that you can leverage video on LinkedIn that I'm going to talk about today is to publish videos of customer testimonials people trust recommendations more than any other type of content marketing. We're in an age where people spend a lot of time reading reviews system O'Neill's and recommendations. I'm an Amazon Shopper, right every time I go to find a product on Amazon. I am looking at the reviews. I want to see how many reviews they had and how many stars they had and if it's a considerable number I go through and I read maybe a dozen or so of the reviews. I want to know what other people are saying about the product and I don't know about you guys, but I'm there have been times where I've come across a website for a company and I've wondered if the testimonials were made up by the marketing team. I hate to say that but there's no 1 to 6. Them from doing that. It's unethical but I'm sure it happens. But those customer testimonials are things that we rely on they help us with our buying decisions because they add to the trust Factor. There's no better way to build credibility and Trust than by hearing it straight from the horse's mouth. Right? So if you have customers who are willing ask them to do a quick video a minute or two with their testimony or recommendation for you that personal experience. It provides really helps to connect with people on a more human level. Now before I let you go home. I want to remind you that I laid out a challenge for listeners of this show to respond to their new connections with a personalized video d m but first part of the challenge was used to send me a video DM letting me know that you accepted the challenge. Here's the good news about that if you missed it last week if you missed the kick off of this challenge, I've decided to extend it down. Till the end of July to give more people a chance to accept the challenge. If you do accept the challenge, you will be automatically invited to an exclusive group LinkedIn training event with me as well as other podcast listeners who have met the challenge. I've had a great response so far and I want to make sure that I'm giving you guys enough time to respond because I know that as we're listening to podcasts and sometimes you're tuning in throughout the day and everybody's super busy. So I want to make sure that I'm gave you enough time in a reasonable amount of time to respond to the challenge. And if you have questions about that, please let me know or if you simply want to accept my challenge go ahead and send me a v e d m i Am noticing that there the video feature is not working as well if it's coming through in in mail message, so it wrong. Needs to just be a direct message as opposed to just an inmail one of your in mail messages, but my promise to you is that I will respond back with a video d m as well. All right, everyone that is it for today. As always, please. Feel free to reach out to me with any questions you.
"linkedin" Discussed on The All-Star LinkedIn Profiles Podcast
"And let's not forget that video is still really it's being underutilized but it's one of the most engaged with content mediums on social media in general. So pretty much beats everything in terms of Engagement and it's about to blow up even more on LinkedIn in the coming months. And I don't know if you guys have heard but there's something really awesome. Hopefully rolling out to all members in the next few months on LinkedIn. They're testing LinkedIn stories in several countries right now LinkedIn stories are going to be very similar to what you see on Instagram and Facebook with their stories only. These are going to be the professional version of that and we're keeping an eye on that and you can bet that I will be talking about it when and if it happens fingers crossed though that we get those stories sooner than later cuz that would be amazing the third way that you can leverage video on LinkedIn is that you can share videos. Those or queuing days featuring thought leaders in your community, you know unlinked in people love to follow thought leaders. And if you've been on the platform for a long time, there's a real good chance that you're following at least one in your industry one way to draw more LinkedIn viewers into your video content could be to feature a thought leader with a decent following on the platform or a special guest to talk about an interesting topic. This will allow you to bring awareness to your brand while also cross-promoting that person so the key is to ensure that your guests is providing valuable information. And if you go live on LinkedIn, you have the added benefit of having your audience interact with you by posting real-time comments as the video is taking place. This allows them to get involved and ask questions and that is just a great way to log. Work all around plus it also makes them feel very connected with you which is invaluable in itself. In fact, I had a very similar experience this week where I was invited to do a LinkedIn profile review live on a LinkedIn live show called coffee with cello. Marchello. I know you're listening. So thank you again for the genuine conversation off for having me on your show and for offering to put yourself in the hot seat in front of your live audience by allowing me to critique your profile and give you advice on how to supercharge it a bit more impactful and we did it all live guys. It was awesome. And a lot of people got to benefit from what marchello did plus they got to be part of the conversation and that goes a really long.
"linkedin" Discussed on The All-Star LinkedIn Profiles Podcast
"Thanks for being here with me today this week. We're going to piggyback off of my last episode from last week and talked about four ways that you can leverage video on LinkedIn. But before I get to these tips, I know you guys are probably anxiously wondering about the challenge that I put you up to during last week's episode. Well, let me start off by congratulating each and every one of you who accepted my Challenge and sent me a video dead. On LinkedIn. That was awesome. I've been loving every single message. So thank you so much for accepting my Challenge and for being brave enough to use these wonderful features off that really do enable us to reach each other on a more personal basis. If you didn't get to last week's episode, I have some good news for you about my challenge, but I want to get to the meat of this episode first. So hang tight because I'm going to talk about it at the end of this episode before I let you go. So let's talk about these four ways that you can leverage video on LinkedIn. There are more but my goal is always to keep these episodes short and sweet with tips that are actionable and to not overwhelm you so that you can actually achieve your goals in a more realistic way. So here we go. The first way that you can leverage video on often is to use it to inform your audiences about topics or news related to your industry. Now why this works on LinkedIn organically is because users spend time browsing their LinkedIn feed for insights related to their industry and to learn about what's going on in their field people want to expand their knowledge and Linkedin as definitely a reputable source to do that in the added bonus to using video to educate and inform your audience is that it helps you to become a resource for them. The key is to make sure that the information you are putting out there is valuable for your target audience. When you do that it helps you to grow your network in deep in those Foundation ships the more value you can provide the more you will build trust with your audience. The second way you can.
LinkedIn laying off nearly 1,000 amid hiring slowdown
"Know things are tough when a company that's all about finding jobs starts cutting jobs linked in known for connecting potential employees, with employers announcing its laying off nearly 1000 of it's own workers, blaming the corona virus pandemic impacting corporate recruiting and a dramatic slowdown in hiring worldwide. The cuts are about 6% of the Microsoft owner networking platforms workforce and will be concentrated in its sales and hiring divisions. CEO Ryan was Lansky calls the downsizing difficult but necessary. Sorry to see the company through the global pandemic, he says. No further layoffs are planned. Derek Dennis ABC News New YORK,
LinkedIn to Lay Off About 6% of Its Workforce
"Very accompany linked in the laying off nearly 1000 employees are about 6% of its global workforce. CEO Ryan Rose Lansky says the positions that will be eliminated are in its global sales and hiring office is it's not known how many of those jobs are in the Bay Area, Rose Lansky says. It's the only lay off Lincoln is planning at this point.
"linkedin" Discussed on The All-Star LinkedIn Profiles Podcast
"You will be presenting your professional or personal brand not your personal life or the skeletons in the closet. You know, I remember the first couple of episodes I did when I started this podcast, I was actually nervous and the crazy part about that is that I should have 500% confident because I have tons of on-camera experience and voice over experience and creative performance experience as an actor. Yes. I had been a working actor for some time before my daughter was born and now my acting roles mainly consist of Disney characters and My Little Pony and silly character voices that I've come up with along the way to entertain my dog, but my point is it was new to me. So I felt a little uneasy and I'm confident about it in any time. You start something, New Jersey. Very likely going to experience those Jitters, but they go away eventually after a few weeks of recording the show. It felt like a piece of cake. Like I felt very comfortable. I felt like I was at home doing this. I got into a Groove and it became easy and with way less editing from having too many awkward pauses. Let me tell you but let's get back to LinkedIn video. The beauty of this is that you get to decide on the content and the message and the delivery just like you would if you were writing a text post and when you really think about it, you have one hundred percent control over what you're cutting out in your videos. The key to create content is knowing what your audience responds to because it's all about engagement..
"linkedin" Discussed on The All-Star LinkedIn Profiles Podcast
"Welcome to the all-star LinkedIn profiles podcast with LinkedIn specialist and copywriter Janine Hogan getting ready to power up your credibility improve your brand strategy and reach your target audience on LinkedIn. It's time to supercharge your profile and turn you into an All-Star. Hey, welcome back All Stars. This is off of 34 of the All-Star LinkedIn profiles podcast. I am Janine Hogan. Thanks for being here with me today this week. I want to start out by asking you a question. How many of you are actively and consistently using video on LinkedIn. I would imagine that not many of you are so in this episode. I'm off to do something a little different and a little fun. I'm going to give you a challenge that you must complete by the time my next episode airs, or you will be banned from listening to this podcast. Forever that is not at all true. That was a total joke and I would never do that to you. Not ever because I know how much you guys appreciate these LinkedIn tips. I just wanted to get your attention, but I'll get to all that in a minute because if you haven't already guessed this episode is about using video on LinkedIn. I'm going to talk to you about the specific video option that you can use and should be using as of yesterday. First. I want you to keep this in mind video is highly favored in linkedin's algorithm because of this you have a much better chance of your video content reaching the top of a person's Feed plus sharing your story allows people to really understand.
"linkedin" Discussed on The All-Star LinkedIn Profiles Podcast
"I hope that this episode helps to answer some of those questions that I know many of you have and that keep coming up with pretty consistently. So it was something that I felt really needed to be addressed. And like I said, if you do have further questions, please don't hesitate to reach out to me. I am here for you. I'm here to help in any way that I can I just want you guys to elevate your presence. I want you to have really strong amazing LinkedIn profiles that speak to your audience and that actually dead. You to connect with the Right audience the people that you want to attract to you, so I'll leave you guys with that today. I hope it helps reach out to me. If you have any questions, I love hearing from you guys. Have a wonderful Fourth of July happy 4th. That's really exciting. I don't know if you guys are doing anything this weekend. You're going to try and do anything socially. I know it's been really challenging here in Florida. They start closing beaches again and some restaurants and bars and you know, people are flocking to our state for travel which definitely makes it a little bit more challenging for us because they're coming from places like South East where it was really heavily saturated with with covid-19. And I do hope that you get to celebrate it, but be safe and have a wonderful weekend. I'll talk to you guys next time. Thank you for listening to the all-star LinkedIn profiles podcast. Don't forget to subscribe and share this episode for more information or to contact your host. Please visit all star profiles. Com to your success..
"linkedin" Discussed on The All-Star LinkedIn Profiles Podcast
"You with those keywords. So anything that you put in the skills section becomes searchable, it's seo-friendly linked it did that on purpose. It's a strategy. So using birth. To your advantage when you key word stuff your profile you're being redundant. If you're using the skills section correctly, you don't need to put those keywords in your profile now. Oh good writer or somebody that knows how to Market you is going to layer in with the text and the summary certain key words that are going to be critical. I'm not suggesting leave out your keywords. I'm just saying don't stuff them in at the end in this little segment of you know, whatever it is. If you're in sales, it's you know, sales Sales Management SAS technology package and like you just go through and you literally just put all of these words down there for one. I don't really think anybody even reads those so it's not doing you any good to utilize that office space when you have a whole section in LinkedIn that does that for you. The next piece of advice that I want you to ignore is to post multiple times a day. I am finding a job. That it's better to spend your time Gathering content ideas and Status post ideas that really matter to you then to randomly post for the sake of doing it or to finish some type of a status update posting quota because if you just post multiple times a day with content that doesn't add value or positively impact your audience's life in some way then it just becomes noise and people tend to block out the noise. Your message will never be heard. If you become noise, you need to be louder than the Noise by putting stuff out there that is valuable to others. It also gives the impression that if you're posting on social media multiple times a day whether it's Facebook Twitter Instagram, it doesn't matter LinkedIn It also says that it's not busy and you're not busy enough either with your product or service that you're not busy with clients or that you're not focused. You gotta keep in mind that companies that can post month. Times a day do so because they have a designated person to do that. And if you are an individual or you're an entrepreneur if you're an individual or an entrepreneur chances are with other things to do and it doesn't really benefit you to just be posting multiple times a day if the contents not very good. So I'm a big believer in quality over quantity. I definitely think that you're better off spending your time Gathering your ideas having some sort of plan put together really thinking about the content that you want to share in the thoughts that you want to share and how they can better help your audience. I think that that's going to go much further than trying to just come up with random posts that really don't offer much value. The other side of that is with the posting you can get into the commenting where I find a job. To be really beneficial is too if you know your audience really. Well, you will know the types of content that's very important to them. And when something comes through the thread That Matters to your audience and you can add value to that conversation that will also get you more attention than just randomly posting on your own page multiple times a day, you know, one of those strategies that I like to use is I like to find places that my audience hangs out that has a big audience and seeing what's going on in the conversations and where I feel, you know, I can bring something to the table. That's also a really great strategy that goes much farther than just putting noise out there. So don't put out noise put out good quality content off. Now this next one. I want to talk about it because it's come up as a question and I don't completely disagree, but I can say that because I'm a profile writer this next one..
Eric Abrego, co-chair of the Black Inclusion Group at LinkedIn
"Tell us a bit about your background, and then how you wound up in your role, Lincoln. Yes, so I'm originally from Los Angeles California. So you know I moved to New York for college when turned eighteen and Went home for a little bit came back permanently in started, started working at a tech start up and moved on to a little bit of with a little bit of time. Finance financing then landed his dream role. at linked in and. I started leading the black inclusion group. It's it's an additional role that I have their leading the black inclusion group. Company, which is our employee resource group. For Black people in their allies and our goal is to help. engage our community. You know, get black. Go Higher Keep them at our company in insure that they that they grow as professional so It's been a journey. Whole life has taken a lot of twists and turns in you know. It's made me who I am today and I'm super happy about it. You Know I. Talk about it I tried to candidates awesome about in the united have the the easiest life growing up in terms of you know The environment in which I grew up in from south La. you know my dad did you know? Time prison a pretty significant amount of time, so he's gone for the majority of my childhood. Grow with my mother so I mean all of that stuff I say because it really shapes you in in. You know that's why think of things like this and I. I like service oriented roles like this I i WanNa give back as much as I can on a lot of people played a role in. Helping me get to where I am so yeah, you actually you wrote a little bit for linked in about how you've come to see your story as an important part of your journey, but there was a time when you were embarrassed to share with people. What has what has your experience been like sharing that story? Specifically with white colleagues like how has been received? I mean I, I, it's been, it's been liberated from me on a personal level, because the fact that I'm not spending so much time suppressing such a not such a big part, the entirety of myself all with the intended purpose of fitting in these primarily white spaces and I. Don't know if anybody's ever had to deal with you know. Not being true to themselves, but it's it's it's tax. It's mentally taxing physically taxing and it. It does not make you Does Not make you better, but I mean You know so I like I said it's been liberating for me, but in terms of my colleagues I. Think a lot of them. are usually surprise. And I think they're surprised. Because of the fact that they have their own preconceived notions about what somebody from my background is supposed to look like Act, light sound like an dispel all those notions when I walk into a room and That's not because it, but this is just everybody in my neighborhood. We're all intelligent. People were all well-spoken people. We all have thoughts in fears and everything like everybody else I just have been able to to end up in some of these spaces where some of my people like me have been able to sell its bid jarring for some people when they hear, meet celebrate story, but it's. It's the truth I think that anytime. I can help bring lights that I'll definitely do it.
"linkedin" Discussed on The All-Star LinkedIn Profiles Podcast
"That you can actually remove restring branding and you can add your own logos your overlays and basically brand your life the way he wanted isn't too with your brand. So yeah, definitely check it out have a look we have 24/7 support team. Is there to help him his own boarding was any kind of technical questions troubleshooting whatever you might experience and if if there's any need for my contact information, you can find me on LinkedIn as long as you know, or just look for restream and I'll be there among the team members and yeah, I feel free to reach out connect ask any questions always help you happy to connect and walk people through giving advice show would I know? Yeah, you're amazing. I was sold on it the first time that we talked and you're so knowledgeable and you have a lot that you that you offer them with your own knowledge. So I thank you for that. And I really thank you for sharing all of this with us today on this episode and for the podcast listeners because I think that this is a really valuable piece and something that I would like to see more LinkedIn users jump on board with I know that we've got to get past the application process, but I think once we do I've been dead Traveling around with my restream account and I'm so eager to get going with it. I'm really excited about this and I love how easy it is to use. So I think it's really beneficial and I think that a lot of people would would really do a lot of great things for their own personal Brands and for their companies as well if they can get on board with live video. So I really thank you for being here and sharing all of this with us. It's been really fascinating. Well, thank you so much. It was it great great conversation. Thank you so much for having me. It was such a pleasure guys. This is really good stuff for your content for connecting with your audience for bringing that authenticity piece that we need and that's so important to make those strong connections. Go register for your free free Stream Account. Have fun with it head-on over to re.
Twitter testing disappearing 'fleets' in Brazil
"Mission impossible a popular TV show from the late sixties and early seventies always began with a tape recording followed by the staple self destruct in five seconds decades later Snapchat applied that concept images and videos and now if femoral messaging may be coming to both linked in and Twitter linkedin is testing a story's concept that would disappear after a period of time in in Brazil Twitter is testing what it calls fleet that would evaporate after twenty four hours leading professionals post messages they don't leave a permanent trail
Interview with Igor Perisic
"Hello and welcome to the today podcast. I'm your host Kathleen Mulch and I'm your host Ronald Schmeltzer. Our guest today. It's ego or parasitic. Who is the chief data officer and VP of Engineering at Lincoln? High your thank you so much for joining us today. Yeah thank you eager for joining us. We'd like to start by having you introduce yourself to our listeners and tell them a little bit about your background and your current role at Lincoln certainly I guess from an education perspective. I grew up in Switzerland. And I have an Undergrad degree in applied math from the which are then follow up with graduate studies in statistics in the US somebody A statistician and they not only my career just pivoted to the industry and since then was essentially involve which was originally called it say applied statistics than data mining machine learning and data signs. And now they I. I guess it's GonNa depending on what it was at that time to liberal. Just change the funny thank you though is at the beginning. When I studied into domain. It didn't have the labels and people didn't understand what it was interested in doing or what I was doing so they would always people back to statistics until you're doing stuff like the Census Bureau or FDA drug pools etc etc. Any took awhile to sorta registered in the sense from the beginning in my career. I was always interested in to leveraging data provide to enhance individuals ability to do the job and to achieve more today Lincoln. I'm the chief data officer and the VP of engineering part of the engineering orgnization. From the beginning. Because I'd like to build things and the my responsibility than on the engineering side. It's everything that covers the data spectrum from online to offline distributed systems that at all as to store data about storage systems with semantics so the data flow from one service to another one thinks like Cobb we invented on open source. I think to other big systems at At scale think ado spark etc etc and then on top of infrastructure and these might teams are responsible for all the ai that enables us to percents experience so mentors and on the chief data officer side responsible to make sure that we use data in responsible fashioned according to the terms of the service to regulations set kind of city between product legal and engineering to make sure that we on the same page and inflammation communication pros across so the everybody's consulted than making sure. That knows what's happening your excellent well. You know the interesting. You mentioned data sciences sort of both the profession and sort of as a role has really emerged quite a bit most very recently near. Right. It's interesting people. You know when you look at so trying to understand a little data science when one. You like really isn't very much You'd think there'd be a well established definition menu. Some people look at it from the statistics probability perspective primarily or data analytics perspective. Some people look at it from the data management perspective and say mostly data and a little bit of science and some people. So it's kind of interesting all that but the chief data officer role also is fairly new thing. But you know of course. We've been dependent on data for decades. You know ever since we've had data that also changes through time to as data. A science at the beginning was doing a lot of things which today you we already saw the state. For example. A data engineer was co composed science at the beginning. Like around two thousand seven eight just because all these data systems did not exist so you have to build them. And there's the need they'd be innovation to dry them and who felt that need while the data scientists so they did engineering was part of it. Same thing she did officer Demand on making sure that the way that individual manipulate or use data within their organization is much more controlled than what he was before kind of elevated that will people flocking to download from different perspectives. Yeah people that come from the legal side and then got these towards engineering. People would come from. They did assign side More to woods through legalese as well as engineering saddened some people will come from the engineering side. Any understand what the legal component than the science components. I've always changes through time. The label kind of stays but the definition of what you really doing. Changes Adopts Yeah. I think that's important and we actually do like the idea of data centrisly understanding date on the role of data at the C. level which means that has visibility at the highest most strategic level there orgainzation traditionally maybe people have thought of as a component of the officers role the technology officers role. So that's really good to hear your perspective on especially at Lincoln so a one of the things people may not be aware of. You know. Obviously one of the things. We're going to try to do it this. Data's trying to get more insights and and use data to train systems for machine learning to apply to a wide range of applications. And so you know. Lincoln in particular uses a in many ways that maybe perhaps users may not be aware of on a daily basis. So can you give us some sort of insights and outline of the many different ways that linked in is applying? Ai and how it's enhancing the user experience so we leverage ai at Lincoln always in the context of our vision of using us to create economic opportunity for every member of the global workforce and within that space we described as being the oxygen for Linton. It's embedded just about everywhere you think about creating economic opportunity at the scale that want to create it. We have roughly six hundred seventy five million members on the platform. There's roughly nowadays. I'm not too sure. How many jobs anymore but As well doing that match between that big of a set of individuals and that big of a set of jobs you need to have tools you need to have a to allow it to be personalized to be good on that level so you have a lot of things that we do is to making sure that hold that information is personalized to make individuals chronicled smarter and enable them to do their work better but that did not flooded with the noise it could be in the patron. That's on the visual. Side is also very big pot which is Behind the scene for example we do. Now he'd be testing platform the way that we see it out how to root out traffic to all this end to these access points turntable. Speedy delivery experienced members was simple things of simple uncomplicated. Things Anomaly detection services would something is different than what? We focused sweetie just about everywhere.
As Unemployment Skyrockets, So Too Do LinkedIn Learning, Coursera Enrollments
"From one day I'm David Brown and this is business awards daily on this Thursday April thirtieth. Have you learned something new over the last few weeks signed up for an online course on work related skills or maybe decided to take up a new hobby. You are in good company. My friend during the first week of January Lincoln reported that its users watched more than a half million hours of linked and learning. That sounds like a lot but the first week in April learners watched one point seven million hours of classes three times as many same transit true of other online learning platforms to among the heavy hitters in this category is core. Sarah launched in two thousand twelve. The platform offers virtual classes taught by university professors for a fraction of university prices. Since stay at home orders began. The company. Says there's been eightfold increase in enrollment in social science personal development and arts and humanities courses according to The Guardian? That's an unprecedented increase core. Sarah Chief Product Officer Shrub on Goalie told newspaper. So what's happening? Well like so. Many Corona virus related phenomena. A lot of things are happening at once. I of course it's simply that millions of people have been home and while parents are busier than ever trying to help their children learn online. Many people without kids at home have time on their hands. And there's only so much netflix you can watch can hear it amen. In addition millions of us are searching for ways to tame pandemic inspired anxiety both linked in learning and core Sarah have seen enormous enrollment jumps in classes designed to help us manage stress for instance core. Sarah serves up the yield course. The science of wellbeing last year. Half a million students took the course encore Sarah's online platform making it the company's bestseller but that's nothing compared to this year so far in twenty twenty one point. Six million people have signed up for the class and on linked in learning over the last few weeks. People have been gravitating toward classes on mindfulness stress reduction and resilience. And then there's the elephant in the room layoffs as of last week. More than twenty six million. Americans had filed for unemployment. Some people are using. This moment is an opportunity to learn skills. Intended to make them more employable to prepare for job-hunting students are signing up to learn everything from data science and computer to personal branding both core Sarah and linked in are also trying to help solve pandemic related problems. Normally Corsair sells a version of its platform to schools and universities but when schools closed the company offered it to them for free in February fifty campuses were paying for the service today. Sixty eight hundred. Schools and universities are using the platform. The company says course era has also just started to make its courses free to the unemployed through partnerships with state local and international government. The company launched the program last week in Illinois Oklahoma and Arizona linked in to is offering classes in everything from small business management sales skills leadership for free to anyone who wants them unemployed or not normally linked in courses come with premium memberships. Which cost thirty dollars to a hundred dollars? A month courses from these platforms are useful but also quite serious. So what if you're just looking to learn something new for fun? Will you could turn to masterclass which offers eighty courses taught by celebrity? Instructors consider for instance a class self expression from Dragonstar Rupaul. Tennis from Serena Williams were screenwriting from Shonda rhimes. One class costs ninety dollars. In annual all access pass is just twice that much masterclass which is privately held. Says it's enrollments are growing but it's tight lipped and won't give any numbers away. Clearly though masterclasses leaders know how to grab eyeballs with so many of its ideal customers at home. It seems to be advertising more than ever video trailers seem to be all over facebook and instagram streams. The company claims it has an increased. Its advertising budget is just targeting its prospects precisely still. The ads are so ubiquitous that Saturday. Night Live spoofed. M. S. and L.'s. Version parodies actor Timothy. Shell may teaching students. How to wear a Hoodie? And Josie with the teenage former dance MOMS star teaching tick tock skills. Satire is rarely far from the truth. Of course masterclass has such diverse
Finding Value from LinkedIn Connections Off of LinkedIn - Alex Smith
"Today. Got Another tip from Alex Smith. Here he is. Hey Gang as of this recording some of you may know I've been in a sales job search lately from a layoff in despite a lot of interviews I've had I'm seeing a lot of companies in holding patterns recently and they're really slow to get back so I've really been doubling down on Lincoln lately. The one thing that I found that's really working formula. Lincoln was something that really came as a surprise in his might tip for today more people than you realize are willing to have a conversation with you outside of Lincoln than inside of it with a good strategy. You can create some really valuable relationships. I have to admit I was a little hesitant to ask people for their time. Outside on linked in without much of anything I can give them return if you think about it. I'm reaching out to quota carrying top beat. Abi Sales people to network and they're willing to spend a few minutes and hop on a phone call or zoom call with me this despite the fact that they have a number two hit themselves and way less prospects are entering their phones and emails right now but when you think about it. Great sales people don't expect a give to get. They live life to learn and just listening to you is all the Roi. They need for their time. So I don't take it lightly that anyone would want to give me their time and the agendas of our calls is really just genuinely getting to know each other. I used to think Lincoln was purely numbers in engagement game. And maybe in some way it is but at its core. It's still a platform comprised of people people who all have something to offer and we can all learn from a Lincoln connection is so much more than just another number and when you grow your connections. Don't ever lose sight of building connection. Growing connections isn't the same as creating connection growing your connections can be done in a split second but creating connection requires intention and giving on both sides of a relationship so I thought to myself. Why can't we all just use this time to create connection not just adding connections? We all have an opportunity to move beyond the one time connection right now. I've had so many great phone calls with completely new people recently. I've had a minimum of at least five new calls scheduled each week with new connections and none of the call started off trying to sell anything or have any other agenda from either party tied to it other than genuinely knowing people beyond their profiles. So how can we make connections more valuable to others and ourselves? Why I thought offer a few quick strategies than I'm using would love to hear your take. So here's a few things that are working for me. First thing I'm going to steal is from someone that reach out to me and I loved her approach. So shout out to Sara Marie Clark Brand Consultant for Jack Neater Consulting. So my first tip is be genuine with your ten. Sarah was really genuine with me when she responded to my connection request an interest on she said. Hey Alex thank you so much for your kind words and thank you for connecting. I love to make this connection genuinely valuable to you and not just another number. What is the best way? I can support your growth. Are you open to a call? This week to collaborate and explore our connection. I didn't know Sarah from anything. I'm not in brand consulting and didn't specifically want something from her and she didn't want anything from me but her starting off relationship saying she didn't want to just be another number asking how she could help me and asking if I was open to. A call really presented her as genuine. We had a really great call and I've used a similar approach to reach out and meet new. People linked in second tip build people up through community. I've reached out to people from communities. I've been on lately Y- whether it was hopping on a linked in live Webinar training. Sometimes if you zoom causing communities. I'm in and many of the top sales people in Lincoln. Organizing resume calls right now. I definitely suggest getting on them. But what I do is reference. The call compliment them on what they said. And what it meant to me. It really feels good to people to let them know how they impacted you so when you ask for their time they they don't think you have a hidden agenda. They want to go deeper on the topic with you number. Three the Lincoln activity tab is gold. I used to reach out and mentioned someone's profile when reaching out but finding what people have commented on from their activity shows the other person. You really see them. You plan the same lanes. You're one of the same tribe. You're more of an insider asking for time in someone outside of the club banging to get in reference that in your outreach. Hey really loved what you wrote on so-and-so's post it made me think of x the have a few minutes to talk with. Love the run some suggestions questions by you giving your knowledge on this value any advice you may have in this area. And lastly be specific and ask for their time. You have to give them a reason for having a call could be making yourself a better candidate to an employer. You value their perspective on an industry where you want to get their thoughts on a sale situation. You're dealing with include that in your outreach. I also like to say even just a few minutes helps. I know your time's valuable. So that's some quick things that I'm using finally. Don't even think you need to have a specific ask. It could just be you feel a genuine connection with some content and you WanNa meet them so tell them why. I urge you all to pick a few people who genuinely respect on linked in but haven't met outside of it and try to meet them. You just might be surprised who accepts the invited. The massive value that can come
Washington D.C. Northwestern High School basketball coach dies from COVID-19
"The danger of the pandemic seems to especially hit home when you learn of the sudden death of someone in our community we're learning about that today in a letter to the prince George's county public school community CEO Monica Golson reports the death of northwestern high school professional school counselor and head basketball coach Terrence Burke Golson says it's with a heavy heart she's announcing the death of Burke from coronavirus Burke's linkedin page indicates he's been with the school since two thousand six and is a navy veteran extending her sympathy he's the head of the public school system says Bork impacted countless young lives in as many years at northwestern take your Leon WTOP
Get More Engagement and Grow Your Network on LinkedIn - Dale Dupree
"The last few weeks. I've been working on pulling together. Tips and advice on linked in from a few dozen of those in the sales ecosystem. Who are doing it. The best and driving the highest levels of engagement after DALE'S TIPS. I'll tell you about the Webinar and other assets that will be available starting April second. Here's Dale do pre the leader of the sales rebellion so these are linked and tips to get more engagement growing your network just being more visible inside of the former general met. My first step is going to hear profile right now at probably sucks and you just have to admit that to some capacity so whether it's the banner of the don't have or that you copy and pasted from the Internet. Really doesn't have anything to do with your business to the profile picture that was taken a decade ago and doesn't reflect what you even look like now to the headlines headline actually is one of the most important because in most headlines we either captured the attention of the person visiting our page or we just turn them off entirely so remember in your headline to speak to the people that are interested in learning more about you or just to get them interested in general instead of putting things up that you want them to read so for example put in something about how you sell this product and can make their life better message. May to learn more. Nobody is going to message you and the small amount of people that do message. You aren't enough to really build your link then on another level the kind of level that you're looking to grow it in the first place let's also look at your bio section as well to you right now. Your bio is probably sort of a timeline of your accomplishments and a bunch of stuff that most people just don't really care about. Maybe somebody is looking to hire you or a recruiter or CEO. That's trying to find some fresh blood for their office. But what about your buyer? What about your prospect? What about your clients? What about the people that you're trying to attract your tribe? Does anything your bio really speak to them. My suggestion would be to make your bio more of a story board at a time line of the things that you have accomplished and not just focusing on your accomplishments but something that captivates the reader and ignites the brain gets them thinking more about you and your personal brand. And not just the words that you're putting on page thing to do is make sure that you have a ton of key words throughout your profiles while to whether it's in your work experience whether it's in your bio whether it's in your headline in order to get the algorithm it linked and uses to pick up what it is that people are searching for when it comes to you and your expertise in the first place you'll get a couple of thousand or even ten thousand plus people searching for you in finding you through the search engine if you can do this right at some point it only bead in the in the double digits single digits. But eventually it'll it'll turn into the five digit marks and Sire. If you're doing this right. So just stay focused on the keyword side of it because the Lincoln Algorithm works a lot like Google's algorithm as well too so people are searching for recruiter or accountant or attorney having it in your profile a myriad of times in a relevant way will push you into the search engine. Second tip would be to throw gasoline on engagement yet. The best though is not just to God and create your own content. Good creating your own content. Just make sure that you're doing it in a consistent basis but if you suck at great content you just don't like to create content on how to create content on a daily basis or even a weekly basis or monthly basis. Just go into other people's content that it's a great strategy. I utilize alongside posting on a daily basis but I actually had into other people's content in comment a lot more than I'm posting because I only post once a day but I'm throwing dozens of comments out on a daily basis. The idea of doing this is that you can show people the fire that you have of the subjects of their speaking on always remain positive in these moments. Try to attract unnecessary drama. Make sure that you are trying to complement the author in the way that you are either constructively criticizing and giving a different opinion if you are or back the author APP and give a further look into the subjects through your mind and the big piece of the puzzle. Here is that you'll hit their first second and third degree in connections through this type of engagement. It's big it can end up getting your fouls on followers over the course of a few weeks. If you're doing it consistently doing the right places. Another good way to show up in the algorithm a lot. Easier when it comes to content and what people are searching and what people are saying in their feed is to also head into each individual requests that someone sends you and post inside of their content. So not just your existing connections but also the connections send you a friend request. Head into their content engage quickly in the the concept is most relevant to you and you will start to pull them into your algorithm as well as their audience into your algorithm as well this is about building a community internally on lengthen through this type of practice my third and final would be few things actually and. I'm going to run through quickly. These are the ways that I have transcended the norm instead of Lincoln and separated myself. The first would be that I said unedited. Video with intro. Music aesthetics the entire works or voice. Note or a gift to every single person that connects with me. That's within my target market or that sends me a massive after. I connect with them. If they're not necessarily my target market. I Post every single day on Lincoln and I create the content of the morning of or the night before but I never do any of it in advance. Because I find that sharing what's on my heart and the heat of the moment is much more influential to the reader ended articulates a lot better from me in my heart. I have a dozen influence pages that I follow the first person or at least try to be the first person to comment soon as they post. What I'm doing here is attracting. They're following over to my page in my contents while to I always post texts heavy content. I don't use a lot of video. I don't use a lot of link sharing I don't share content outside of linked into my feet. Either this pushes you into the Algorithm. A Lot. Better with a lot more consistency. I use one unique. Hashtag one popular Hashtag and one kind of middle of the Road Hashtag and I did not use more than three in the concept behind this is that I- trend in two of them and the unique Hashtag. I build myself so as people start to follow that Hashtag. I have a very unique and loyal following as well too.
"linkedin" Discussed on Hello Monday by LinkedIn
"You really think you're going to change that. So you can decide to be the person waiting around to be the person change it how do I how do I get him? Development of how do we get them to overcome this problem? And you have to decide. Is that really an upside that you WANNA play? What if you accepted? You're never going to be a VP in this company. What would that then free you because it starts with Ono and then you get over the Oh no you get through the Oh no okay and now it's just oh Oh Chicago no two. Oh Oh oh says well how could I make my life more interesting here? How can make more money? What do I want more interest? Do I want more influenced to? I want more income. What what am I after? So if I wanted to make more money here will the sales guys have this unlimited upset with bonus. I should go out into the field you know if I would have more influence. Well that's the project. Were this really important qualitatively around here not have very strong influential voice but I'll never be VP. If I just you know a really what is a level? I probably have to do it. At another more interest on wikipedia lateral could become the internal consultant. There are a lot of ways that can go. Then I'm now able to. The trade off. Decision is that alternate available reality attractive enough to accept the compromise and not becoming a VP. And if it's not I gotTA GET OUTTA. Here we have. That's unstuck the yeah. There's a thing in the book about the best. Theoretical option versus the best doable option. And most people are stuck on the theoretical. You know it's not fair that I can't have what I want. I should be able to have what I want because theoretically right it should just be merit based well the world. Isn't that way in. The best doable option might be right. Go lateral go sideways. Influence a project start a special project fairness thing the fairness thing it's so human. We just want things to be fair. It's not fair. It's not right well but it's more than just it's not fair to suck it up. It's in the human condition. There's lots of variables. There's lots of reasons why things are the way they are any most companies. It's not corrupter weird or you know bad. It's just is so once you understand how power and influence value is exchanged in organizations. You can go. This is pretty obvious is pretty simple. you know. There's there's an old joke the politics at the university where I now universities where I now work. The politics of university are so intense because the stakes are so low. You win nothing your actions. You don't get a promotion. You don't get a raise. It's all done on publications and doesn't matter best you get is a better office next to the copier so once you realized that that these you're not victims of these things you can see through them. They've caused it x Ray Vision when you when you understand politics you understand organizations really work and most of its just human. It's not bad. Well you know if you peel back all of this and you speak to the acceptance speech the dust steps zero. I'm realizing I listened to you. Talk that you're starting with a very basic human assumption. That maybe we shouldn't start with. Which is that every human feels that they are worthy of work that is fulfilling to them that they find whatever they consider valuable from. Do you just assume that everybody feels that or they were going to be available. I'm GonNa Fail Ability and worthiness not the same thing I mean we're all living aspirational. You know the The have we have. We created a society. In which the fullness of each of our you know Worthwhile if not divine humanity can be expressed. No we're a long way from done here so If we can make it a little bit better and that's fine but that doesn't mean we aren't worthy worthy but a a little bit. I think you're asking a little bit of a question worthy at you. Know worth something and deserving something at work. It's pretty modern idea. That work is going to be. You know your happy place in fulfil you and also feed your soul and your children the my money making my meaning making deserve to be the same thing. Yeah that's just one form of alive and by no means the only way to do it and there's lots of reasons you might want to work for money and keep the thing you do for love. Passion her for you know for for fulfillment out of the marketplace. Because you know if you if you're a an artist and you have to produce on the markets terms then you've got to produce pretty ugly art Maybe you WanNa keep your poetry your art or something as as a side hustle and maybe some day like you know I took a fifty percent pay cut to go to the university from industry but I did it because I wanted to increase my impact in the world and put on my goal was put ten thousand kids in the world that really wanted to work on climate change in heart problems. So you can trade off money for impact you can trade off money for expression but be careful that you don't accidentally you know say. I gotta get it all from the same place. I'm only covered a lot of ground. What haven't we talked about guys? If it's true you're gonNA work six or seven years. You're going to a bunch of times and there's a way to quit well and we think that people you know most often the model is just turn in your two weeks notice do nothing and then son got the back door and that's not good because that doesn't that doesn't support the people who are coming after. You doesn't keep the stuff you've been doing. You know going strong. And you've been building something that's worth continuing and it doesn't keep your network going so we got him quitting. Well we've got a thing on how to redesign your job Because a lot of people don't don't want to take the big risk of quitting and trying something brand new because you don't really. I mean you don't really know in the interview process whether what they told you the Jarvis GonNa be his what it's actually like and we have a a a a story in the book about somebody who really did get lied to and found himself in a bad situation. It's probably one of the big ideas as the you know sort of. I think you could argue. Chapter Seven is kind of the centerpiece of the book. Which is the. Don't resign redesign. I mean a lot of people use. We started with stock. A lot of people feel stuck in the seven ten people frustrated And so I don't like my choices. I feel that my choices are suck it up and take this difficult job or this boring job or this whatever dead end job or go through the incredible difficult painful process scary risky process of quitting and starting all over again. I don't like my choices and we really wanted to give people door number. Three endure number. Three is wait a minute. You know you now that you know you can't have exactly what you want. You're stuck with what you've got. No no no you have much more agency able to get exactly the Unicorn thing you had in mind but there are a lot of moves you can make. So we have these strategies We can redesign in place in a bunch of those redesign strategies require no permission from anybody but yourself to make things a little bit better in a little. Bit Better can be huge. It's a profound difference as alowing steel or spice in food. It changes everything so you can make small moves with big changes without having to get the job picture. Thank you very much. That was Bill Burnett Dave Evans. Their new book is designing Your Work Life. How to thrive and change and find happiness at work last week. We dropped everything to bring you stories about how people are staying connected as we all adjust to this new more physically isolated world. I don't know about you but I feel like I've lived a year in a week since I last came to you. I've transformed our bedroom closet into a podcast studio. I'm trying to get out for a walk every day and have started to get really excited about all the new topics we can cover now. That work really is changing a whole lot right now and it's really changing us. Thanks to everyone who's been sharing stories. I'm GONNA keep sharing them with you on this show. This week's voice memo comes from Mignon. She's an entrepreneur in Portland Oregon and a longtime listener. Men was a student in China during the SARS outbreak. Seventeen years ago she was finishing her undergraduate and thinking about Grad School. When suddenly she was thrust into a lockdown scenario for a longtime hersman. When SARS broke out I just started college in Beijing. Suddenly the campus was closed for quarantine. Some of my friends at home. I didn't have luck. I stayed for months. No classes no activities. No online entertainment like Netflix. No all my shopping like Amazon. No all I community like linked in honestly at the time. We had no idea what will happen. No one had experienced that before months later. Whistle weived justifying now. I don't even remember much about the time I do remember the day they opened the door. I run to have my hair dyed with some queasy colors. I also remember peaking ABC. Gre Test to kill the time. I know I'm a nerd. I think it helped me when I set up ago and put a plane place. It helped to focus on something else today. A someone who has spinster this before. I'm confident to say we can definitely do this. It will pass trust me. It just takes time and space literally. Thanks men and listeners. I WanNa hear from you your notes or keeping me going so send me an email or a voice memo to hello Monday at Lincoln Dot Com. Tell me what your new reality is like. And how you're coping if you like our show and we hope you do please rate us on Apple. Podcasts. It takes two seconds and it helps new listeners. Find the show hello. Monday is a production of Lincoln. The show is produced by Sarah Storm. Joe degeorge mixture show for John DOE is head of original audio and video. Dave pond is our technical director. Miam- Ngoni Victoria Taylor Michaela Dear Juliet Pharaoh. Help US design our best work life. Our music was composed just for us but mysterious brake master cylinder and you also heard music from Paddington bear. Dan Ross is the editor in chief of Lincoln. I'm Jessi Hempel see next Monday. Keep watching those hands and thanks for listening. I'll just say that there's there's `tigers there's Pusan's piglets in the World Dave tigger and I'm more of a Pu you know maybe any your And but I can be the happiest. Dior you've ever met because I can't change the way I perceive the world around my own personality of being a little more shy a little more reticent to to Be Out Front. What's piglet just curious piglet somewhat nervous person? It's it's it's it's in your pocket..
SXSW to continue despite coronavirus outbreak
"The annual tech movie and music south by southwest festival in Austin Texas will go on but coronavirus fears mean fewer big name participants apple says it's not attending Netflix is pulling out Amazon Twitter Facebook and linkedin are
Practical Differential Privacy at LinkedIn with Ryan Rogers
"Am with Ryan. Rogers Ryan is a senior software engineer in data science at Lincoln Ryan. Welcome to the PODCAST. Thanks so much Ravioli. Huge Fan in the show also also. I am glad glad to glad to hear that and glad to have you here. You're pretty active in federated learning Differential privacy. That's in fact. What what we're going to be talking about? Tell us about your background and how you got interested in those topics in my Grad school during my PhD. I was very interested in Sort of those fields of game theory with Computer Science and I was working with Michael Kerns. Aaron Roth there and I started burning more and more about differential privacy from Aaron Roth. He wrote the textbook on it and so he was a great teacher and we started working a lot on on the topic and then toward the end of my PhD. Like the last year Apple announced that they were doing differential privacy and Iowa's ten so that was really exciting to see that like wow The research that I'm doing can be actually useful to To companies that are interested in privacy. So so I seemed like a logical next step just after my PhD to go immediately to apple and kind of continue some of the research that I've done during my phd even now at apple and so they're kind of worked on What's called the local model of differential privacy where Any records that are submitted are privatized on device prior to being sent to apple in that case so use cases like you know finding popular emojis. People are typing in popular new words. That people are typing keyboard Things like that And then toward the end of my time at apple started exploring more Private Federated Learning Local differential privacy in that case machine learning tasks and then I started learning about more and more about some of the work that's happening at Lincoln with differential privacy and it was really exciting to me those like kind of a different model of differential privacy. That was going on there Something it's called the central model of differential privacy where data is collected and Things that we want to do with the data set is privatized So rather than in the local motto which can be restrictive in some settings the global model can kind of open up a whole new class of problems that you can do so that was really exciting to me. So after about two years at apple then Moved To link thin and that's where I am now on differential privacy. They're awesome awesome yeah. We first started covering differential privacy on the podcast. Maybe a couple of years ago with a series of shows which included Aaron And and so much has happened since then. I think you know it's like. The census is now writing differential privacy so many more organizations are talking about how they're incorporating it into kind of the way they do business whereas before differential privacy in particular differentially private machine learning being was. Oh and also that it's there's a tensor flow library now open source project open source stuff exciting time to be in the field. Yeah Yeah Yeah So. My two thousand sixteen apple announced they were doing differential privacy that like spiked interest in the in the area and now light census bureau announcing that they're doing differential privacy received like even more recognition into the area. So it's really important to get like practical things to To be differentially private in for more people to get engaged with the topic. Yeah Yeah so you have a spotlight talk here at the Conference on paper that you contributed to practical differentially private top case election with pay what you get composition interview like just isolating dissecting when all those words mean in this context right yeah. What's the best way to go through that So yeah this is a really really fun project with my colleague linked and David Durfee So when we first started working on a project Lincoln we wanted to use them off the shelf techniques from differential privacy. It's been active research Field for fifteen years so we were kind of handling a very basic tasks like what are the top ten articles that members members are engaging with across link then And so for that type of clearly we were we were just like okay well. We can take existing algorithms and use that it'll be differentially private. Unfortunately these existing techniques require you to have extra information about what you're searching for for instance if i WanNa know top Houghton articles that are being engaged. With among all data scientists in the bay area I would need to also provide all possible articles that are actually out there. and which is kind of contradictory to how data scientists would actually want to run that query. you would want to ask the data said Hey. What are the top ten articles? Because I don't know the articles are as opposed to which of these. Yeah exactly so. My Algorithm would have to know all the possible articles that are out there which could be millions. Maybe I don't even know about it. Got All the possible. You'd presume that those articles are in a in. The data set is the requirement to know all of those in the data said. Is that the issue that it breaks the privacy aspect of it itself exactly so like even Articles that nobody clicked on one in differential privacy. Would have to think of this hypothetical world. This hypothetical data set were one new member might be added to the data set which which might actually click on these these other articles that didn't exist in the real data. Set that you're running things and so only in the analysis to prove that it's actually differently private. Do you have to consider all possible articles that can show up okay so that seem contradictory to like how did you. The tightest wanted to work with it so we were like okay. There's gotta be a better way of doing this more of a black box approach. Top Ten articles top ten in skill sets among these users. Something like that. You wouldn't have to feed it also like here are all the articles that you should sit out here. All the skill sets to look for so so we're talking about an approach that essence of this is that the differential privacy at its core is providing a theoretical guarantee twenty of privacy but all the theory these theoretical guarantees was based on the knowledge of everything exactly and in practice That's impractical exactly. Yeah so whenever you would like to run these things like you just want the data set to tell you these things sort of exploratory data analytics so before you would have to give exactly those things beforehand but then with these new algorithms you can just ask a top ten articles. Top ten countries topped in Skill sets and not have to provide oh herald articles here all countries here. All the skill sets that you I need and and furthermore still have differential privacy guarantees. It's not that you couldn't ask your database. Select top ten from whatever. It's you can still get your difference French subject to differential privacy as always the constraint with these issues yeah so the practical aspect of these algorithms Adams are that You don't have to feed it. The the what we call the domain of the data set into these algorithms and they could work. Ah on top of existing infrastructure. Say That you already have built at your company some Very efficient Top Cape Solver. We weren't considering differential privacy to begin with right. So you're taking this highly distributed data set that's located in lots of different areas and you built this system. I'm that can run queries incredibly fast so now when you want to introduce different privacy. You don't WanNa just totally bypass existing infrastructure. You Wanna be able to leverage average that still with all of your queries. So that's where we wanted to apply differential privacy algorithm sort of as a layer on top of this existing infrastructures. Wouldn't and slow things down. You can still get the efficiency that you ask for while still getting Privacy guarantees so that's why what was so appealing about these algorithms like the mathematics with Matt Behind. It is incredibly difficult But the algorithms themselves are fairly straightforward so essence. Like you would ask a top K A a problem and rather than asking top K from the original existing system you would ask like maybe top two K maybe a little bit more. Fetch a little bit more data. Get those results and then add noise to those results in only released k.. K. Results from that and so that's essentially the algorithms algorithms that we propose but proving that it's differentially private is a lot more difficult.
"linkedin" Discussed on Hello Monday by LinkedIn
"What advice do in half so. I think my biggest advice is that the precious resource is a understanding understanding. You yourself understanding what things drive you enough that you could devote hours a week for years and years and years to doing so you know. I was lucky enough to find that in journalism where I was willing to just it being perfectly fine to me that other skills and abilities that will take decades to learn. And I'm going to. I'm willing to put the time in and I 'cause I I think this idea idea of a passion of some internal driving force is a necessary precondition but for most people. It's not you don't. It's not obvious right away so I think in a weird way. It's kind of combat that recognizing that that's the core per more than getting a master's degree peach more than achieving a particular career career path. That the this life. If you want the life I'm describing getting that is going to is work and is like whatever else you're doing doing to make a living whatever job you have just paying attention to what turns you on. What do you hate what are you? What are you seem a little bit better than others at what you seem way worse than others at and seeing that that that's a multiyear goal? Some of the people in this book didn't find their passion until well into their thirties or forties. He's which which sets us up for the second person I want you to about a second. Somebody who's been added job that they're ma- about for maybe a decade and a half breath and maybe maybe they were laid off. Maybe they're choosing to do something else. What what advice do you have them? So it the hardest conversations I have have is someone with acute financial need and who wants the passion economy. Because I don't want to give the wrong impression that it's there are people where it's somehow all comes together all at once and it really in a very short period of time happens But but there are other people were it takes a while to figure it out for yourself. Fake take a while to refine your story and then it takes a while to You know communicate that story find the right audience and to me. The the single biggest barrier to stepping into the passion economy really is Some some insecurity fear period that You know that seems to be an independent force of your actual financial condition. Because I know some people genuinely really do have financial fears and but a lot of people who come to me there okay financially. They could take a year to try something but they're just terrified and and that is the part that That I struggle with personally. I think the kind of if we can say the I was GonNa say the coward's way by the way I've been a coward. I've worked for big entities. I just went out on my own like six months ago so so I I should talk. I'm almost fifty and I've spent most of my career working a big institutions Russian's where he got a steady paycheck But what I did do is I found institutions that supported the passion. I had and were places where I could develop that passion action so I do think that it is unacceptable now or it's just incredibly unwise to keep a job where you feel that your passion is being stifled rather other than the place where you can develop that passion. I would also say that people with jobs in big corporations often misunderstand understand or or undervalue. How much entrepreneurship and autonomy they could have? I've done that at planet money at NPR NPR's a very structured structured rigorous frankly bureaucratic organization. And I was like I WanNa do this other thing that no one else wants me to do and just fought for it and I eventually built allies and senior leadership and eventually I had to prove it out. It took a long time but I made it happen and I have please now and I like it when they take that initiative. If you have a company that won't allow that it it makes sense to put yourself in a different context But Yeah I think the group of people I worry about what if I can just say the group of people were I talked to and I'm like oh I got nothing for you or people who don't have any particular passionate and curiosity and don't particularly want one there you know. I met people who they WANNA job they go to they wanna boss to tell them what to do. And those folks I think are going to have a tough time. I think an increasingly tough time and I don't I honestly don't know what to say to them someone who scared but hopeful someone who has a spark of wanting something different but a whole lot of fear and Uncertainty that's something you can. There's something there that can build into a passion economy life. Thank you. It was great to talk to you. Yeah this was is really great to talk to you. Thank you so much again. That was Adam Davidson a staff writer at the New Yorker. You can check out his new book. The Passion Economy the new rules for thriving in the twenty first century. Thanks for all the notes he sent over the holidays especially the great stories about getting away. It was hard to choose. Just a few you to share on our holiday episode and we'll probably do another episode of the summer so keep them coming into Oliver listeners impacted by the fires in Australia our hearts arts or with you listener Kim Ruth semi some great suggestions for how to support local efforts there and have already shared them. So you can find them in. Tell us about your own experiences on my linked linked in profile. If you've enjoyed listening subscribe and rate us on Apple podcasts. It helps me listeners. Find the show. Hello Mondays production of leaned in the shows produced by West Wing. Go and Laura Sim Joe. degeorge mixed our show for NCA. Dondo is head of original audio video. Dave pond is our technical director. Miami Angie knee and Victoria Taylor cheers on from the sidelines. Our music was composed just for us by the mysterious brake master cylinder and you also heard music from Coddington nineteen bear. Dan Rock editor in chief of Lincoln. I'm Jessi Hempel. Thanks for listening..
Patriots Fan Shovels ‘STAY TOM’ Into Boston Public Garden Lagoon
"Cool message on the common two words for Tom Brady etched in the eyes of the public garden lagoon reading Tom stay WBZ James row houses there this morning tells us someone else is saying it's James yeah Tom Brady himself it's really hard to miss the message has written in large letters grapes into the ice in the lagoon Tom Brady is feeling the love and has responded to the anonymous plea that appear to this week on Tom's Instagram story he shared a photo of the message with a caption that reads love you all followed by two big red hearts now Thomas said to become a free agent for the first time in his career so will this be enough to convince the team and him to stay not sure but the effort by fans is not going unnoticed so Tom if you're out there listening at five thirty in the morning the linkedin loves you and wants you to well
A Non-Linear Path to a Career in Social Media Marketing
"Sometimes people who come social media as a career don't come to it from a linear perspective. They kind of fell into it or something. Weird happened to them and here they are. They feel bad because I didn't go to school for that. Or whatever. Talk a little bit about your journey yet. So for all Y'all listening for sure did not go to schools that I went to school for music and my intention was either to performer to teach or some combination of the above and as music's will were Iran. I realized I did not want to go out in the world and auditioned myself to death so when he opportunity arose I actually stacked from music school into working for the Orchestra behind the scenes on the business side and I contemplated doing a master's in music business for a while and never got around to that. But the upshot was it put me my first job was in development for the uninitiated and nonprofits development is the fundraising side of world and in nonprofits oftener is not a separate marketing team. The development team does a lot of the marketing type work. So I learned marketing in the trenches that way and and nonprofits led to cooperate. Gigs corporate gigs led to doing some freelance work. And that's how I got to be connected with Radian. Six which was my first technology company that works with helping them develop content but it was all stuff I learned as part of the business and if you treat marketing sorted in essential missile element to any business kind of go to market strategy. It really makes a Lotta Sense. I didn't I didn't read Kotler. I did like sit around and do do all this like really important pricing. For PS worked in marketing I learned how to market by listening to my customers and trying to figure out how I could deliver a brand a promise. That is what they wanted. So heck no you don't have to like get the fancy. I don't even have by the way other secret. I don't actually have a degree. I stopped about half a semester shy for for personal reasons but I never regulated so it goes to show that careers are never linear and mind has certainly not been But my willingness to sort of dig in roll up my sleeves and learn as much as I could I think was the differentiating factor between the guys has the Harvard business degree not to mention the fact that time at Radian six amber was the community manager for meeting six quite some time. Still in my estimation probably the the best community manager. I've ever seen any business in the history of the Internet. I guess he's complimented There's nothing like learning that stuff in the trenches right and being right there in dealing with people who are happy sad angry and every mix in between and understanding what it's like to get a company from startup to exit. I mean there are so many lessons in that crazy. But there's no there's no substitute for real world experience
Chrome Will Automatically Scan Your Passwords Against Data Breaches
"For you chrome's there was feature warns users that their username and password may have been compromised in a data breach of pop up will appear asking if they want to change their say passwords Google now cross check since users log in credentials against regularly updated database is a more than four billion usernames and passwords that may have been compromised the entries are collected from sources such as password Dobbs hackers responsible for data breaches on sites like Yahoo or linkedin sometimes post large databases of account user names and passwords
Help Wanted: Queen Elizabeth Seeks Social Media Director
"So if your ninety three year old grandmother needs help tweeting that makes her and the queen of England Buckingham Palace is looking to hire a head of digital engagement who will be tasked with maintaining the queen's presence in the public eye and on the world stage in other words social media they posted a job on linkedin the pay around sixty grand a year they note though that the position does come with free lunch if you're interested you'll need to apply soon that's because they're only accepting resumes through
"linkedin" Discussed on Hello Monday by LinkedIn
"From the editorial team at Lincoln I'm Jessi Hempel and this is hello Monday a show about the changing nature of work and how that work is changing US Brock San Gay had her first breakout success as a writer when she was forty by then she'd been writing everyday for the better part of greenback that work it was not ready for the world but I was ready for the world that first book that took off for bad feminist it made her into a feminist hero and all the work that she's done since the novels the memoirs the Comic Books Well they've elevated her to the status of Literary Rockstar Roxanne's writing is on point she's funny and vulnerable and powerful the writing itself is confident it demands that we take her seriously she's been interviewed by everyone from Terry gross is to Trevor Noah these welcome Roxane gay just think a second about the persistence that's involved in all of the years that came before that success think about how you keep it up without giving up what little successes might feel like what serve rejection means that old saying never give up is complicated the outside world is full of people who will say no before they even consider you your work agents may never get your pitch at all you have to believe in yourself or no one else will Roxanne kept her reading up anyhow she read in supported other writers anyhow and as professor she found ways to reinforce to her students that they should take their work seriously to here's Roxanne do you write every day right now I do still right every day yes but you know some days that's three sentences and some days it's five thousand words it just depends the challenging thing about successes of writers that the more success he would leave the less time you have to write and I'm pretty much touring constantly see oh I have to write on airplanes and in hotel rooms in airport lounges and lobbies and green rooms and it can be really challenging to assemble coherent thoughts when doping is consistent from one day to the next you have a certain confidence about yourself as a writer that is perhaps it is the backbone to your work it is certainly a wonderful thing to perceive and I wanNA know if you always had that confidence if writing for you was was was in fact a calling a thing that you always knew independent of Shaw Success was yours oh absolutely I've been writing since I was four years old and I have loved writing since I was four years old I don't know I don I wouldn't say that I have confidence but I can project confidence I think that to be a successful writer you have to project of confidence and at some point feel confidence while also grappling with profound insecurity and self loathing so I it's just the question of balancing those things but at the same time you know I have been doing this for a very long time I've been writing for more than thirty five years there's probably closer to forty years now even though of course you know when I was four I was reading what you would expect a four year old right I wasn't a prodigy or anything like that I was writing silly little stories on Napkins but you know I've been writing with import with with I've been writing with purpose for it's more than twenty years and so I would hope after that many years and that much practice that I am at least reasonably talented at stringing some sentences together if I wasn't I mean I should really get another hobby who are the people along away that helped you to embrace that talent and develop it my parents certainly there Haitian and very insistent on and Trifecta of engineering medicine or law but eventually they learn realized that I was going to do what I was going to do and they've always been supportive if not skeptical it took having a book available in Barnes and noble for them to really realize that I was going to be go of this writing thing in high school I had a writing teacher named Mr mcguigan and he definitely recognized that I had some writing talent and he was actually the first person the told me to write every day and back then I thought Oh my God he's giving me this precious piece of advice and he's only telling me and I really felt very special and so from that point on I wrote every day I was like fourteen fifteen years old and of course the older I got the more I realized Oh like that's a common piece of writing advice but I felt like it was a very special and personalized piece of writing advice so I took it deeply seriously I just wrote so much I was the only one that took myself seriously and I met with quite a lot of rejection and at least so like looking back at that work it was not ready for the world but I was ready for the world and so it just was sheer persistence and a relentless this personality that got me through and when I started encountering Commercial Success I definitely had a mentor tr Jones who shepherded me the way she has shepherded in continues to shepherd many young black writers are rising black writers I should say and I it was definitely so important to have that support and to have a model for how to be a writer in public and how to be a writer in private and I will always be great fold to her for her mentorship so what do you mean she shepherded you will a lot of times it was just advice and counsel on how to be how to be a black writer in a world that oftentimes does not take black writers asli and she always especially early on told me the importance of the black writing community and how we don't have to all get along but in general will we are at least in some form or fashion looking out for one another out in the world because we have to if we don't who will and that piece of advice has really stayed with me even when I don't like someone I I just think well going to support them in the ways that I can I don't need to like them but more of not I actually do the minute I could I started to do mentoring for young writers and I will always do that so out and just be so kind and so helpful she will call you on the telephone which is a rarity in this day and age you know she has advised she gives practical the advice that is incredibly helpful she's just a role model and an amazing.