36 Burst results for "LinkedIn"

Fresh update on "linkedin" discussed on College Esports QuickTake

College Esports QuickTake

00:41 min | 3 hrs ago

Fresh update on "linkedin" discussed on College Esports QuickTake

"We did things in a different order this week because there wasn't any news in the early part of the week. And today we actually have news to cover. So well in the news on the ecology Sports quick take on the trims first off considering this podcast is more educational in nature. I thought this week would actually be a good chance to explain something in journalism. That wasn't really covered it down for me much in journalism school. I knew his story was coming out early in the week because of an embargo. This is basically when a PR person sends a note with a vacant at what the news is and ask for me to agree to the Embargo of a certain date and time before I share that news in this case play verse reached out last week and had me agreed to an embargo for Tuesday. So when this week started on Monday, I was like, oh, okay. I'll publish in the news on Tuesday cuz I know some news is coming out. But then on Monday they said they had to push the bar go back to Thursday, which created this sort of wonky schedule for the week changing embargoes is usual. You don't want to do you want to give journalists sort of a clear deadline because then I had to go push to my editor and be like, hey, we're going to change it to this state. So you don't generally want to change embargoes. But sometimes it is a necessity in this case. It led to e-sports Insider publishing the story a few days ago because they didn't catch the new embargo. They work in the UK and you know isn't really e s eyes fault they're they agree to one embargo and then it gets changed. So I thought this would be a cool chance to sort of explain how that works. And now I can actually share the news because the Embargo has expired that news is that play verse a leading academic Esports competition platform primarily focused on high schools has acquired game seta the Canadian startup was filling a similar Niche to play verse up north including partnering with British Columbia School sports to introduce a sports for the first time play verse has also announced new metrics on the company. The company currently has over two hundred and thirty thousand registered users will be competing for a new Total scholarship pool of just under 1 million dollars wage. Currencies and that's pretty awesome and shows just sort of why play verse is one of the leaders in the space. And in other news if use continues to expand marketed as the LinkedIn for gamers who is the first and only social media site to verify me. So I really like them and their company doing important work in ecology sports today. They announced to new hires Neil Duffy formerly Chief commercial officer for calling Tri-Star league has joined as Chief Revenue officer for refuse also heard May joined as director of Partnerships according to the release the duo will help push a fuse into more celebrity events and expanding pricing for current events from what's three hundred grand now to over five hundred grand in the coming months. That's all first episode of the college sports quick tank. I'll be back tomorrow with an interview with Ashley Jones the head coach of Park University. We talked about improving inclusivity in E Sports programs by Missouri is from a leading state in college sports when it comes to Varsity Sports and how coaches navigate a costly changing group of competitive organizers..

Neil Duffy Ashley Jones Tuesday Thursday Monday Tomorrow Today Park University Linkedin Last Week British Columbia School UK Three Hundred Grand This Week First Time Play Verse Over Five Hundred Grand First Episode Over Two Hundred And Thirty Th First
Biden enters White House after taking office

AP News Radio

00:55 sec | 1 d ago

Biden enters White House after taking office

"President Biden has entered his new home for the first time since taking office the new president and First Lady stood on the white house's north steps before walking inside with their family in past years the incoming president would have been at the executive mansion before the inauguration greeted by his predecessor but Donald Trump did not invite the bidens nor stay in Washington for the ceremony itself snubbing his successor entirely but other ex presidents were there presidents Clinton bush and Obama also joined the bite inside or linkedin national cemetery's tomb of the unknowns in a bipartisan display of unity before a pandemic shorten the inaugural parade with the new president walking the last stretch down Pennsylvania Avenue Sager met Ghani Washington

President Biden Bidens Clinton Bush White House Donald Trump Linkedin National Cemetery Washington Barack Obama Pennsylvania Ghani Washington
Using LinkedIn to build your business and brand with Scott Aaron

Industry Thought Leader Podcast

10:14 min | Last week

Using LinkedIn to build your business and brand with Scott Aaron

"I'd love to do. We're going to deeper into linked jan and how you've been leveraging in using it because what we're saying to people is look leave untapped opportunity on link jin to really take the time now to build those connections because the seeds that you start to so now i going to come as you develop a nurture that just like farming going to seed and sprout and what you do now is going to impact many months down the track which is cost. Scott is what happened she you but before we move on sometimes we do need to plow that field a little bit talk about some of the ways that you overcame some of those obstacles new sites. Actually you'll superpower because sometimes when we are sitting in that situation off want now. Everything feels and seems hopeless. We're not able to take on any new learnings. That really could be the solution to moving forward because what happened to you. of course. it's taken that trajectory in a whole other area. Which now you'll specializing in. So what are a few words of advice some insights maybe around becoming obstacles that that becomes a superpower being resilient and that that can sort of late to successes and then i think jive deeper into to the link. Jim but what are some Insights you wanna share here. Well it actually. It all came about two different things so just four and a half years ago. I filed for personal bankruptcy. And i am i i. I don't believe you can go any lower. The net point now to preface. That i had a successful coaching practice. I had a successful online wellness practice but the gym was failing. It was losing about three thousand dollars a month. I was the personal guarantor of the lease and for business owners. That don't know what that means. When you're the personal guarantor of the lease your financially responsible for every dollar. It's owed on that least whether it succeeds or fails and that was about four hundred and fifty thousand dollars of liability debt. That was in my name. And i met with my business attorney and he said listen. You got two choices. You can continue having your two successful businesses fund. You're failing one or you can file for personal. Bankruptcy have cleaned sate slate and start your life now and when he painted that picture for me. There was no hesitation. A lot of people. That may be here that they're like all my guide. I might be faced with filing for bankruptcy. I didn't hear your life is going to be over. I heard your life is about to begin. Because this emory this was my opportunity over an eighteen year period that i was finally able to start doing things on my own my own way painting the picture that i wanted to paint carving the path that i wanted to carve people think that life is a straight line. Life is not a straight line there. Are you know again. We're in a very unprecedented time rate now in globally a lot of people have. There's been a lot loss. There's been lives lost. There's been Relationships lost there's been memories and precious time with loved ones that are lost but again we've all been through our own form of personal pandemics whether it's divorce whether it's bankruptcy whether it's cutting ties with family member whatever it is but the one thing that always kept me going was knowing that i couldn't control anything that has happened. Can't control it. It's early in the past. And i can't worry too much about the future because it hasn't happened yet and remember reading. A book called the power of now by eckhart totally and he talks about just and and this is m read. This is my the foundation. That i always come back to whenever there's a wall kicking moment whenever there's a hiccup with something that's going on. He says in this book. There's three types of people there's people that live in anxiety there's people that live in fear and there's people that live in peace. The people that live in anxiety are the ones that are constantly replaying the tapes of their past that are keeping them where they don't want to be the people that in fear are the ones that are so fearful of. What has it happened yet. They are paralyzed with what's going on right now. And then there's the people that live in peace and the people that live in peace are the ones that are living in the time period. That is the only time in our life that we can actually control which is the now the present moment which we are in rate at this time so when i started to think about that i knew no matter what was going to be thrown at me. There is a solution for every problem. And you hear it. All the time live in the solution. Don't live in the problem if it's already happened. Okay i'm going to work through this. There's a there's a way to figure this whole thing out and i had to remain grounded. And that is what's really enabled me to continue to thrive whether there's a pandemic or not it's allowed me to overcome those obstacles. I'm not saying that there is no emotional scars. We all have. We always carry around emotional scars. But it's how we process and handle them and grow from them and it's also allowed me to become resilient it's allowed me to understand and take conceptually know that no matter what the universe is throwing at me it's going to propel me to something greater and i look forward to those challenges because we are challenged when something is thrown our way and we are growing. We become better definitely and you being in the background. The jim knight building muscle. When you're lifting you tearing muscle a posh to make wine. You'll crushing those grades. And so to build resilience. You have resilience muscle. Guess what in asia guy challenges and obstacles to be able to learn and grow and because of that you'll now able to share how you you'll leveraging linking because that was something that the kind of apparent to you. Hey i can connect with all of these people. So what i've got. I've got gone in john beforehand. Is i have actually let me. Just see if i can bring this on. Looked you up on lincoln and they guy we've got. Your leak did profile so i'll go. That might be nice to have been. But you know you talk about the best use of linked into build your business and brand. What would you say have been some of the key insights. You've learned through leveraging region. Some of the how. To's that really have made a significant difference in how you have leverage in the outcomes that you and your clients are now getting through using this platform. So i called the layer cake of lincoln and the four best practices or best things that you can understand the way that i call it. A layer cake is because there's a big layer medium layer small layer and then a tiny layer and the big layer is your profile. This is this is where people get to know who you are and what you do and actually if you scroll down a little bit and maria on my profile you'll see under the highlighted the featured information rate. They're on the right hand side. There's an optimize linked in. It's it's a free download That i have where it helps. People start to optimize a pdf. That goes over the specific sections. And i always talk about making sure that you have a clear and present headshot you have a background photo that is branded to you. the about me section which is very very important and the two best tips that i can give you for the about me. Section number one Actually three making sure. It's in first person you don't want it in third person. Make sure it's in first person number to make sure it's two to three hundred words in length that is leading the reader of your profile. No here's what i do. Here's how i do it. And here's what i do for clients and finally a call to action. So is there a website you can direct them to. Is there an email. They can contact you out so if you go to the bottom of that you will see that. I put a call to action. Connect with me here. Reach out to me here. Give people somewhere to go. The experience action is also very important because the experience section. It really allows you to pudding key words and what people don't understand is there's something called seo embedded all over our profile which means search engine optimization so are linked in profile so emory if you open up another window and you just go on google and i i always do this with people and you open up another window and you just type in my name and you type in scott aaron One of the first things. That's going to come up with a google result on the first page is my latent profile. And are you talking. Yes and why. That's so powerful. So that means that you're profiles because microsoft obviously works in conjunction with yahoo with being with google so now when people are searching on google the redirected back to your page. So you can see rate there. My linked in profile is the third result on there.

Eckhart Scott JAN JIM Jim Knight Lincoln Asia Maria John Scott Aaron Google Microsoft Yahoo
LinkedIn Wants to Help You Find a Transferable Career

Business Wars Daily

04:30 min | Last month

LinkedIn Wants to Help You Find a Transferable Career

"Lincoln has built. Its following of more than seven hundred million people by promising to help you find a job now at wants to help you find a new and totally different career. With millions of americans and employed right now an entire laid flat by the pandemic. It's undeniably difficult for many people find new jobs without changing roles and industries. The first challenges identifying your transferable skills. That advice is as old as the hills. The much tougher challenges to figure out how to apply transferable skills in jobs in industries. You may never have considered. That's where linked ends new career explorer to comes in if flip typical job searching on its head rather than searching for a particular job say operations manager you enter one of your most recent titles by mining linked ends. Massive data set the to identify multiple skills. You probably already have then. It suggests other roles where those skills overlap according to a company blog. Post tool references. Thirty six thousand career skills and six thousand job. Titles results are matched up by the percentage of skills that can transfer for instance enter the job of co founder. And you'll see that eighty percent of your skills are also used by board members. The example linked in uses is more common an out of work food server. It turns out a waiter or waitress. Typically has more than seventy percent of the skills needed to succeed in customer service role. The good news linked and also identifies high demand jobs as it happens. Customer service specialists or at the top of that list. Career explore then identifies open jobs in that new career in a third column. The tool suggest skills. You may need to build to help make the leap not. Surprisingly it directs you. To linked learning courses offering such clear direction toward a new career makes a lot of sense more than forty five percent of people never explore career change. Because they don't know where to start. According to a survey of two thousand unemployed professionals commissioned by linked in paul heads up economic policy research at linked and he told the new york times many members didn't necessarily know what job transitions were available to them. Moreover about a third of the survey respondents said they felt unqualified for other industries had no connections. There were didn't know how their skills translated the times reported linked in made the new tool available late last month. In beta to try it out navigate to opportunity dot linked in dot com. It's free not part of lincoln's premium subscription which ranges from thirty dollars to one hundred twenty dollars a month with more and more people using linked in as the pandemic continues to take a toll on the economy the platforms revenues are way up sixteen percent over the same quarter last year. But most of that growth is coming from lincoln's advertising business. not it's talent solutions which includes recruitment and job search. According to tech crunch reporter ingrid london by showing job seekers a path toward a new career and guiding them to link to ends classes the platform can build its recruitment business and it's training and education division simultaneously. London suggests although note that many of those classes are also free such a seemingly. Comprehensive system means the online job. Search business has evolved dramatically. It's far more complex and sophisticated than it was not that long ago when online platforms mainly mimicked classified ads. Like linked in smaller rivals ziprecruiter also promotes training to job seekers. Late last month ziprecruiter announced a new platform offering two hundred fifty different classes. The classes come from training companies collaborating with the company including core. Sarah skill share x. You'd acidy among others and this month ziprecruiter announced another kind of partnership altogether with financial services app acorns which helps users save and invest money. From within the acorns app users will be able to search for jobs. The job portal is made possible by ziprecruiter acorn. Ceo kerner tolsey net. The company wants to help its users. Earn more money since income shortfalls or the biggest obstacle to investing with. Us unemployment still at close to eight percent and record high. Pandemic case counts no. Recruitment executive says job. Hunting is easy but they do still see quite a bit of hiring forty million people search for jobs on lincoln weekly and three people get hired every minute company officials claim so for the unemployed all is far from lost but a better more comprehensive job search plan complete with training and a good dose of imagination about alternative careers should make a very big difference

Lincoln Ingrid London The New York Times Sarah Skill The Times Paul Ceo Kerner Tolsey London Acorn Lincoln Weekly Pandemic United States
Just What is Going on at the Esports Stadium Arlington?

Esports Minute

02:49 min | Last month

Just What is Going on at the Esports Stadium Arlington?

"Sports stadium in Arlington is the largest Esports arena in North America this week. They laid off almost all their employees including former president. Jonathan Ogden Josh. Whose been at the Helm of the company for the past few years made it clear. There was plenty of discontent behind the scenes. He tweeted quote would love to talk about what's happened a t Sports stadium and my fears what will happen with the new Direction off all the details but need to tread lightly from a legal perspective and quote in other tweets. He makes it even more clear that the exit wasn't pretty and that the new leadership represents a drastic change from the team driving the stage over the last few years. The new president will be luke Bauer Bauer doesn't have much experience in E Sports at all. Jacob Wolfe tweeted yesterday quote Bauer is a 2020 University of North Palm. Just graduate and Linkedin shows experience running a pressure washing company power is a friend of Luke lights means and quote. Luke is the other figure involved with the company and he's a bit controversial Thousand Years. Apparently the grandson of Ray Davis a majority shareholder of the Texas Rangers who helped launch the venue according to Woolf the current CEO of Esports Arena Arlington is Neil Lyman a minority shareholder for the Rangers. And if that name doesn't ring a bell, here's a refresher Infiniti sports and entertainment. That's the company that bought optic gaming back in 2017 and made an absolute mess of it before selling it off to a mortal's about two years later. Now, it seems like Neil is taking another popular is Esports institution run by a gaming veteran and moving it in a direction of wage earner nepotism Bauer didn't interview with Kevin hit at the Esports Observer, which I will link below in it hit questions Bauer about an odd tweet from Luke leitzman lights been again appears to be Bridge between Bauer and the Texas Rangers owners who are making the decisions here lights been tweeted and then deleted e Sports Stadium Arlington will not at any time require requests or inquire about the vaccination record of anyone. I will be buried in the ground before this changes. That's just an odd statement to make from a public health perspective, especially as venues have been one of the hardest-hit industries by the covid-19. Demek Bauer claims lights been does not have the authority to make that call but his entire page was wild with feared claims. And now as I searched for it today does not exist. So weitzman's actual role at the company is not clear whatsoever. Jonathan quotes who did the article and said there is much much more to this and is in no way being transcribed fully booked. It's not a fault of hit. Of course. It's a fault of Bauer who just is not going to provide the full situation. We likely won't know the full story until Jonathan's NDA expires, but for now given meals poor history. Use words to say the least. We certainly aren't going to give him the benefit of the doubt here.

Esports Arena Bauer Jonathan Ogden Josh Luke Bauer Bauer Jacob Wolfe University Of North Palm Sports Stadium Esports Arena Arlington Neil Lyman Arlington Texas Rangers Luke Ray Davis Esports Observer Luke Leitzman North America Woolf Linkedin Rangers Demek Bauer
On Forbes Esports Orgs Valuations and Reactions from Around the Industry

Esports Minute

04:49 min | Last month

On Forbes Esports Orgs Valuations and Reactions from Around the Industry

"Year for Julissa list of the 10 most valuable e Sports organizations, they attach a massive nine-figure some to 10 works as well as some added information and every year, it causes controversy home. Mostly because of how the numbers are sourced basically Christina submitted the author of the article talks to a bunch of investors and team owners and they provide numbers while there is some viewing of these numbers with a critical lens not nearly took his done to outright trust the numbers as a true valuation first. Let's look at what the list said then some of the issues that came with it TSM is on top of the list with the valuation of 410 million dollars wage. Then follows T9 previously on top now in second with a valuation of 350 Mill third is liquid with 310 Mill 4th is FaZe Clan with 305 V is 100 thieves with a hundred ninety-six Genji. 185 7th Enthusiast gaming or Luminosity 188 G to 165 9th and RG 155,000 10th T1 at 150 million. So there's the list here's what people had to say Jacob Wolfe the former ESPN reporter who got in a public spat on Twitter with the author a few months ago said quote unrelated to pass beef with Christina. We've talked civilly sense, but guess the Forbes published valuations are insanely inflated, but it's not her or Forbes fault frankly am a sharing valuations similar to her estimates to investors. She's not shooting in the dark and quote often. The critiques of this article are leveled at Forbes and they do share some of the brunt the wolf, Mexico. It is not Christine as fault, but the orgs themselves for these valuations in addition Esports orgs valuations are inflated as wolf says these orders are being valued at ten to twelve times revenue for every month besides Enthusiast gaming on this list. That's much higher than a normal valuation. Here's what Adam Fitch now business content lead for dexterity do had to say quote. It's only LinkedIn grifters and phony Executives. You share Forbes Esports pieces until the valuations come around each year. So why are people putting stock in this list now as it forms as credible and respected in our industry any other time it's harsh but he's not wrong. You don't see a ton of forums articles shared around the year. It's mostly this one that people turn to and it's not just journalists critiquing this list either because the data comes from investor conversations and team owners the people in charge of teams who don't inflate their valuations get left off the list one extremely notable Omission. This year was Envy gaming Adam Rimer the new CEO of Envy gaming as of last summer. This on his LinkedIn quote. This Forbes analysis is utter garbage to be clear. This is not a criticism of the organizations mentioned all of whom deserve to be there. I have friends at all of them and have a great respect for what they're doing across the board, but in full transparency, this is a complete drive by cursory analysis, which is led me to question the entire valuation slash editorial capability of four years as a former valuation consultant determining Equity value for private companies is by definition a huge challenge one, which is made even more difficult without considering all facets of the company estimated revenues. No accounting for burn rates. No interest in new initiatives since the last edition of this article where we place number eight. We have increased revenues added post Malone to the ownership group added our Call of Duty team which one the first CDL championship and expanded our audience base considerably. None of this was apparently relevant to this study to even be mentioned based on the companies mentioned one would think it was purely birth. So which organizations would give them the biggest article reach which to be fair is certainly a contributor to value in. My honest opinion. This list has become a disservice to the entire industry. He add additional comment for more context which said quote we did provide Forbes with requested information and stats as we have in each of the last three years when we learned of their changed methodology for this year's list, which would strongly disagree with we opted to stop sharing additional context. He doesn't say this explicitly but it seems to be that he thinks that's the reason why they were left off this list. It's really the only thing that makes sense because there's no reason and we should have dropped value from last year after what was by all accounts. One of the most successful years in the Brand's history unless of course, the numbers aren't rooted in actual analysis, but an unsubstantiated responses from various sources, if we disagree with their methodology, they might have chosen not to put them on the list which again calls into question the entire validity of the list in many ways the forms value age. Should list is much like news numbers. It is the best accumulation of data for a given sub segments of the E Sports industry that we have but people in the industry know to take the numbers with another soul to put the Red Sea to

Julissa Forbes Jacob Wolfe Christina Adam Fitch Adam Rimer Envy Gaming Linkedin Espn Christine Wolf Twitter Mexico Malone
On Forbes Esports Orgs Valuations and Reactions from Around the Industry

Esports Minute

04:49 min | Last month

On Forbes Esports Orgs Valuations and Reactions from Around the Industry

"Year for Julissa list of the 10 most valuable e Sports organizations, they attach a massive nine-figure some to 10 works as well as some added information and every year, it causes controversy home. Mostly because of how the numbers are sourced basically Christina submitted the author of the article talks to a bunch of investors and team owners and they provide numbers while there is some viewing of these numbers with a critical lens not nearly took his done to outright trust the numbers as a true valuation first. Let's look at what the list said then some of the issues that came with it TSM is on top of the list with the valuation of 410 million dollars wage. Then follows T9 previously on top now in second with a valuation of 350 Mill third is liquid with 310 Mill 4th is FaZe Clan with 305 V is 100 thieves with a hundred ninety-six Genji. 185 7th Enthusiast gaming or Luminosity 188 G to 165 9th and RG 155,000 10th T1 at 150 million. So there's the list here's what people had to say Jacob Wolfe the former ESPN reporter who got in a public spat on Twitter with the author a few months ago said quote unrelated to pass beef with Christina. We've talked civilly sense, but guess the Forbes published valuations are insanely inflated, but it's not her or Forbes fault frankly am a sharing valuations similar to her estimates to investors. She's not shooting in the dark and quote often. The critiques of this article are leveled at Forbes and they do share some of the brunt the wolf, Mexico. It is not Christine as fault, but the orgs themselves for these valuations in addition Esports orgs valuations are inflated as wolf says these orders are being valued at ten to twelve times revenue for every month besides Enthusiast gaming on this list. That's much higher than a normal valuation. Here's what Adam Fitch now business content lead for dexterity do had to say quote. It's only LinkedIn grifters and phony Executives. You share Forbes Esports pieces until the valuations come around each year. So why are people putting stock in this list now as it forms as credible and respected in our industry any other time it's harsh but he's not wrong. You don't see a ton of forums articles shared around the year. It's mostly this one that people turn to and it's not just journalists critiquing this list either because the data comes from investor conversations and team owners the people in charge of teams who don't inflate their valuations get left off the list one extremely notable Omission. This year was Envy gaming Adam Rimer the new CEO of Envy gaming as of last summer. This on his LinkedIn quote. This Forbes analysis is utter garbage to be clear. This is not a criticism of the organizations mentioned all of whom deserve to be there. I have friends at all of them and have a great respect for what they're doing across the board, but in full transparency, this is a complete drive by cursory analysis, which is led me to question the entire valuation slash editorial capability of four years as a former valuation consultant determining Equity value for private companies is by definition a huge challenge one, which is made even more difficult without considering all facets of the company estimated revenues. No accounting for burn rates. No interest in new initiatives since the last edition of this article where we place number eight. We have increased revenues added post Malone to the ownership group added our Call of Duty team which one the first CDL championship and expanded our audience base considerably. None of this was apparently relevant to this study to even be mentioned based on the companies mentioned one would think it was purely birth. So which organizations would give them the biggest article reach which to be fair is certainly a contributor to value in. My honest opinion. This list has become a disservice to the entire industry. He add additional comment for more context which said quote we did provide Forbes with requested information and stats as we have in each of the last three years when we learned of their changed methodology for this year's list, which would strongly disagree with we opted to stop sharing additional context. He doesn't say this explicitly but it seems to be that he thinks that's the reason why they were left off this list. It's really the only thing that makes sense because there's no reason and we should have dropped value from last year after what was by all accounts. One of the most successful years in the Brand's history unless of course, the numbers aren't rooted in actual analysis, but an unsubstantiated responses from various sources, if we disagree with their methodology, they might have chosen not to put them on the list which again calls into question the entire validity of the list in many ways the forms value age. Should list is much like news numbers. It is the best accumulation of data for a given sub segments of the E Sports industry that we have but people in the industry know to take the numbers with another soul to put the Red Sea to shame

Julissa Forbes Jacob Wolfe Christina Adam Fitch Adam Rimer Envy Gaming Linkedin Espn Christine Wolf Twitter Mexico Malone
Prospecting on LinkedIn

Daily Sales Tips

03:23 min | 2 months ago

Prospecting on LinkedIn

"I think. My favorite thing to do is to leverage lincoln because lincoln is such a great way to build relationships with people that are in like these awesome industries in different verticals. But for me. I feel i really most of the building relationship and knowing the right time to turn it into like a soft goal to action. So you know as i prospect all always know if i'm just gonna email say ten people today from that company. I will go ahead and add as many people from that company across all product. Line that i could potentially talk to you right. Maybe they're not the number one or today's already. But i'm gonna add them so i can eventually get to them on linked in because it's easy way to get wins and for me. I'll always look at the profile. A leveraged the research. I've done for the emails and once they've accepted my connection request. I'll always look for a way to pass lies. That that was a gal once from kentucky. I forget which company shows up but she she was from kentucky and i told her this story about how me and my mom would traveling across the country and we went to cracker barrel and we thought it was the only restaurant that we hold. It was the only krakauer in america and then we got to the next day and realized it was a chain and so i told her that funny story and she found it hilarious and we went back and forth for a week and was like. Hey i see you do this like you know. We work with xyz You know see you open to learning a bit more about this. And lincoln i think is just such a great way to build rapport and build a relationship before you. Just you know oscar Can i just spend a bit of time like learning more about your role. And secondly only than i love sending videos so if someone accepts request and fills right like algiers plot wife phone and i will send them a really personalized video for example. Like hey scott i sawyer. Recent post i love that you said this and this adding a personalization and then just throwing out similar kind of mo. full malik we walk with xyz. I see you do this. I imagine like this and this headache you know. Would you be interested in learning a bit more about how you walk in your space. And i'll send the video and i found it super effective right because it's a way to stand out and that's that's really. What makes you successful like. You need a stand out from the sea of people that are trying to get to them so i would definitely recommend like lean on those videos. Yeah so couple of questions there. So as as you're sending out those initial connection request you're kind of going. Broadly across the account. Are you personalizing the connection requests or you coming back with personalization. Once they accept. I always play around of it and i think it depends if they seem like a a real change agent and they vary social than. I'll throw out like a little message when i do. Send the request. But for the most part i have found like a pretty successful connection rate which i'm really fortunate about because i know that not everyone has found that and then i'll go in with a very personalized note because to me if someone's accepting Accepting that initial requests like. They're open to conversation whether it be about. Sprinkler is another story but there are at least open for me to say like. Hey thank you for accepting an a lies note. So i'll lead on it for like the change agents and like the number one i want but the most part like what helps me kind of spread. Wide thin is sending as many of those and then leaning on the one side except

Lincoln Kentucky Algiers Sawyer Oscar Malik America Headache Scott
How to search for a job in a global pandemic

NewsNation

02:49 min | 2 months ago

How to search for a job in a global pandemic

"Can often be a complicated process. It's only made more difficult during a pandemic, so I sat down with the job expert. For some advice on standing out from the crowd. Jobseekers better physician for opportunities. Also right executive resumes LinkedIn profiles and just help people think through their special sauce for their unique brand. If you're looking for a job or thinking about switching careers, job search strategist and former corporate recruiter Sarah Johnston says it is doable right now, even in the midst of a pandemic, I feel like I've trained my whole life for this opportunity to help. Seeker's right Now, first thing, Johnston says, you need to do is be strategic really assess your brand and who you are and the types of roles that you're trying to position yourself for a big estate people make if they want straight into the online application process, and they started applying for jobs. Without that clarity, Johnson says, You also need to be focused on exactly what you want. Do not just randomly start applying for anything, build out a target company list. It takes time. And it's not as instant gratification is applying for jobs on line, but it's more worthwhile. So then you can start building relationships internally with hiring managers at that company and getting employee referrals because research shows that employees with unemployed girl are significantly more likely to get hired if you just apply for jobs, cold online and speaking of online, Johnson says. says. You You need need to to have have an an online online presence presence specifically specifically linked linked in in links links in in such such an an amazing amazing platform platform and and is is a a really really great great way way to to launch launch a a strategic strategic job job search search because because you can actually see where people are employed and who their ploy wrist If you don't want to get online and use Lincoln, you kind of need to is basically what I'm hearing like. It's it's time. It's time, she says. You need to make sure to spruce up your online persona and finally do not send out identical resumes. For all the positions you're interested in buying. Some people send out that generic things, and then they're wondering whether or not getting any bites. Right. Common mistake that people make is that they create a one side's bits all resume and a one size fits all resume speaks to no one. You want to make sure that you're hitting the pain points. Of the opportunity that you're trying to position yourself works. All right. A few more notes for you. Sarah also recommends starting from scratch. So she advises against using the same resume you had in college, tear it up. Create one for each position you're applying for and make your resume fit that position by looking at the job description and then assessing the the keywords keywords keywords and and and and requirements requirements requirements requirements so so so so It's It's It's It's a a a a little little little little help help help help there. there. there. there. Yeah. Yeah. Yeah. Yeah.

Sarah Johnston Johnson Linkedin Johnston Lincoln Sarah
Using Financial Analysis To Make Data-Driven Marketing Decisions

Digital Conversations with Billy Bateman

02:45 min | 2 months ago

Using Financial Analysis To Make Data-Driven Marketing Decisions

"So I'd say some of the biggest things that people are I think usually struggling with is they like to think they make data-driven decisions, but they don't so like we all say no. No, you know once there's Roi will scale spent like, you know, once you see a little bit of a break I can't tell you over seven years how many people actually grow their spends like not that many people actually grow even when they're seeing success because so many other things break, right the customer success team can't hire fast enough Engineers can't fulfill the roadmap don't have enough. Like there's a lot of reasons why you can't just turn on growth. Yeah. That's the biggest thing is like most organizations. Most dementia marker don't have a financial model that gives them confidence of where they should spend their next dollar or how much your current dollars are making like, they don't have an LTV CAC model at the channel so that they know the LTV CAC of kept Arrow versus Google ads versus software Vice verses LinkedIn versus content syndication vs. Programmatic versus webinars versus events versus s t e r s versus doing an acquisition of a new tool or launching an extension or doing a new integration and they have no way of deciding what to do other than gut and so And then when they do something they have no idea how to tell if it's working or not because they don't know what their costs pressed UL should be they don't know what their cost perhaps you should be and you don't have a blanket cost from two L's you have cost press two L's that are a ratio of your acquisition cost. And so as you start to learn the game and you get yourself a little bit more organized with your financials and you know, like if you can like if your sass marketing your in-house, I think one of the things you can do is get build a relationship with the finance team and most frankly don't have one. They again given a budget and try to make it work instead of trying to craft with the CFO who ever like hey, how are we determining this budget? What are we getting measured by what you know is this online with with the board wants or the CEO wants and and actually getting into the number and I think that's probably the biggest mistake. I still see almost everyone in marketing make is they're starting to get better with sales and they're starting to work better with sales, but I don't see them still working well enough with Finance dead. And because of that it's really hard to push growth and make a case for why you should get the next dollar instead of sales development or account Executives or whatever. That is dead. Yeah. That's that's an interesting point. I've actually never heard that one that you need to Buddy up with the finance team as a marketer, but it makes sense. Like now that you're bringing it up at a hundred percent makes sense wage.

LTV Dementia Linkedin Google
Steps For Growing Your Coaching Brand

The Cam Roberts Business Marketing Podcast

05:55 min | 3 months ago

Steps For Growing Your Coaching Brand

"Your friend in business success and marketing? Thank you very much for tuning into the podcast show on today's episode. I want to talk about the five steps to Growing your personal coaching brain. So if you're a coach or even if you're a consultant or a trainer, if you do anything online and you offer a transformation, this is going to be very instructive to you. You're going to get a lot of value out of this five-step process and it's not about building some elaborate plan and massive business. Right what it's about. It's about having a streamlined process where you can scale to your first two hundred thousand then five hundred thousand even a million dollars a year using these five simple steps. So let's jump in and get started. Number one is that you've got to create massive value up front by creating valuable content that can offer a transformation to your ideal by month. Sona so those people that you serve the people that you want in your coaching program and you Consulting programs and your mentoring programs and your online training products and services those people, right you want to create a massive value valuable content that they can consume at their Pace whenever they want online through blogging through podcast in through you tubing whatever platform you prefer and I would highly recommend that you pick a couple of platforms but it's going to be transformational right? You don't want to just put content out there just for Content sake off a lot of people doing that. Right and the biggest danger you can make also is relying on social media to place your best content. There's been a lot of people over the years that have them spooked for one of the better word, you know organic posting our cross social media. So they're teaching the to put your best blogging or your best plugs or your mini blogs or your best contact number. On on a LinkedIn post or a Facebook post or anything like that. Now the danger with that is that all social media platforms at some time will change their organic algorithm and what you will end up with is you'll no longer get the rich that you really want. So by all means post on social media, but don't let that be the only way that you're getting content out into the world right out into the internet into the web. Right. So you want to be placing content in multiple places, but not just one place don't hang your hat just on Facebook don't hang your hat just on LinkedIn posting. That's a dangerous place my friend because what will happen is those platforms will change their algorithm back sometime cuz what they want is they want our advertising dollars, right? So they get us hooked with a free algorithm and it goes great and we reach lots of people and then all of a sudden they flick the switch off. And before you know it you post no longer get the reached as they deserve. So make sure you using podcasting. Make sure you using YouTube make sure you using adding content on your own website, right but whatever reason, you know, people have gone crazy with sales funnels, you know, they think that building a funnel is the only way that you're going to grow your business. What can I tell you that is not the only way to grow your business. In fact before solar panels were even sexy or trendy you grew your business by adding value on your own website people would go to Google look for it find it comes out to you and book a call. Right? So you want to be adding massive value. You do need a sales funnel if you're doing paid advertising, but you do need a website where you're offering value in life got somewhere to store your content. So it's step number one is to create massive value through valuable content and step too and I I covered this already dead. Bit in step one step two is to create both organic and paid traffic to that content. Right? So when you create your content and you create a page on your own assets on your own website on your own landing pages in your own email marketing when you create that content you want to drive traffic to it organically. So organic life you create content on your own website and then you'll flip over to social media. You'll take a snippet of what's on your own website and you'll dump it on social media and steal everyone back to your own asset, right? That's the name of the game to get people out of one sandpit into the other Saint Pete and enter your Sanford things that you can control and that's really super important. So create an organic traffic by sending people back to your own assets and create paid traffic to do the same. You know, why not do a Facebook post or a LinkedIn boost or whatever it is that you watch. To and send people rather than send people to a sales funnel their offers no value and just ask them for an email address and all you've done is put a headline on a page and say you watch my webinar on the same thing twice to grow and scale a seven-figure business. What a load of bull shit right in exchange for email address. Like what you want to do is offer massive value booster content post right? Say hey, I just created this Autumn blog. I just created this awesome podcast. You should go and check it out. Throw some advertising dollars towards that that will build some value. You don't need a funnel. You don't need a webinar right need to offer massive value. You've already created it in step one and then you can pay to have that promoted in step two and you can also share that organically through your own SMS marketing email marketing Facebook posting Facebook groups LinkedIn post linked in groups that has many ways that you can share your organic content

Facebook Linkedin Consultant Youtube Google Sanford
How to write LinkedIn Headline which Converts

Marketing Academy of Persuasion | Digital Marketing & Copywriting Podcast in English

02:53 min | 3 months ago

How to write LinkedIn Headline which Converts

"Meal reservation. I'm your host the pool table a LinkedIn sales coach and in this show. I will be sharing anything and everything about the closing. I will also talk about how to grow your personal brand through little during. All right. My mom every episode will be garnished with business motivation and loads and loads of value for you. If you want to know how I can help you to elevate your business without spending a single Dollar on ads then visit my website got a cell with the pool. Com. So want to make sure you have the best LinkedIn headline on your profile and optimize head life will help you to rank higher in the search results for some specific keywords of your choice. You eventually it will help you to grab tons of inbound leads. Right? So by the end of this podcast you will know exactly how to optimize off line which will fetch you more leads connections referrals and jobs. A lot of people didn't even realize that is not how many places do your headline is showing up. All right. See it will be obviously be shown on your LinkedIn profile right 2nd may it will be shown up whenever you post and 3rd, which is the most important it will show up whenever you comment on any post or you are engaging with someone. All right, and according to me it is the most important place to set up your first impression. But only a few characters of headline will be shown up whenever you engage or comment and it will depend on device to device like in PC change number of characters will be shown will be more than in Mobile. So make sure your first forty fifty characters of your LinkedIn headline are most important right and if you want to rank higher in the search results, you have to use specific keywords, which is relevant to your industry and you want to reserve tank for those keywords. Also try to use those specific keywords in the summary section of your profile right? See it is like putting icing on a cake and the LinkedIn

Linkedin
Best Of  Reputation, Reviews, Recommendations & Referrals with Mark S.A. Smith

The Bacon Podcast | Brian Basilico - Marketing Strategy Expert Interviews to CURE Your Marketing

06:12 min | 3 months ago

Best Of Reputation, Reviews, Recommendations & Referrals with Mark S.A. Smith

"Welcome Mark sa Smith back for the third time and I do believe that essay stands for super awesome. Is that correct or something? The adapter smart-ass depending on how you doing. Actually it actually stands for Steven antin with a name like Smith, you know, you need to have extra names and for me, it's my brand. Right, right. You're Brian Bacon off of the three big I Delight to be with you and I love our conversations and I'm honored to be a three-peat with you. And let's Dive Right In cuz we've got some hot stuff off and only yeah, we do. So as I was telling you in the precursor and earlier this week, I did a podcast and blog on managing your reputation. And today I gave a presentation about managing your reputation. So what I wanted to talk to you about because I mean you work in the the corporate world. I mean you're in the big you're in the big pond and you know, damn fortune five hundred companies. Yeah. Yeah. So you're playing with some big fish and we talked about I mean the two things that we did before was managing disruption. And then how do you catch a whale so yep Working with these whales the question that you know, we're going to get into today is about getting reviews in managing your reputation. So let's let's start off by talking about wage. You know, how do you get people to give good reviews? What's your what's your process or what your thoughts on that? I love this. Well, I want to frame this up just a little bit. You know, I'm a small business doing business with big business and that has benefits and has distractions and attractions, you know, the benefit is that the checks tend to be large the distractions is that as you pointed out constipation compensation constipation. They tend to be slow payers. So you just have to manage all that and that said today we are all driven by reviews. So consider this listener a.m. The last time you bought something from Amazon that you had never bought before without checking out the reviews. How about you Brian? I'm just joined Amazon Prime this year and I can honestly say yo, Coolest thing ever you get something delivered on a Sunday. But hey always check the reviews. I mean, that's every time it's price and reviews. Those are the two most important things to me and you know, we look for a couple thoughts and reviews number one is we look for you know, how many five-star reviews and we look for people that are having genuine problems. And for me. I also look for the negative reviews because I want to find out what kind of problems people have so I can say no that's not a true problem or I don't expect that problem or or to say, you know that I appreciate that Insight. I think I'm going to choose something else. I'm sure it's the same for you know, absolutely. Yeah. I mean that's you know, I'll definitely look at the negative reviews and if it's if it's something, you know, if there's enough of the same thing that's usually because there's always a troll or somebody out there that's going to be something negative cuz they just were not happy that day, you know competitors do it all the time competitors frequently troll products and so in the world of Amazon you look for a job. Flight purchased it they really buy it if they didn't really bite. Forget it. I'm going to ignore that. So the point that is that we do we're we become we become a review page driven society and the second example of that is Yelp know when do we go to restaurants without reviewing them on Yelp or without having somebody say, oh, you gotta go try it out right now with have to have reviews and it's built into our DNA now. So with that it means that we have to collect reviews we have to ask for reviews. We have to post reviews we have to manage reviews and the best way to do that is to actively ask for them. So, how do you go about it getting reviews Brian see now? This is a place where I disagree with you because when you ask for a review page, you ask for a testimonial what most people say they say, yeah sure. No problem. I'll get through and then it just sits and sits and sits and then you remind him a second time you think about it a week or two later and say hey, can I get a name? Review. Oh, yeah. Yeah. Sorry I forgot about it. And then you ask him a third time and then they started getting annoyed cuz you're bugging them. So the way that I do it and the way that I found the most success and this is actually based on a book that I read called The Hundred zero principle and it's buy one of my mentors is name is Al Ritter and you can actually get it on Amazon. It's written by it's a by company called Simple truths and his principal is not give a hundred percent of yourself a hundred percent of the time expect nothing in return and Watch What Happens the way that I get reviews so ask for I give them a lot of used to people that I work with. I'll go on LinkedIn and I'll write them a review. What is LinkedIn do that? LinkedIn actually says, hey you got a review from Brian Basilico. Do you want to return the favor of nine times out of ten? We are competitive we as we get a review we're going to say, well, he wrote a really nice review. I'm going to do a better one and I'm going to put more thought process into it and I'm going to do it now because Want to return the favor at this moment and I would owe you right about 70% of the time. You not only get the review a lot faster or the testimonial lot faster. But what you end up getting a much more glowing heartfelt thought-out review beautiful. I love the idea of give a review to get a review another strategy that I suggest is to ask for a review when somebody compliments, you know these days when people say thanks a lot of really appreciate what you did for me. Most people say no problem don't ever say that you're wasting an opportunity. No problem. Lies that what you did has no value and the world was sales as in politics is run on a favor bank. So if somebody says thank you put a favor in your favor Bank. You're welcome. I wage you do the same for me. Would you do me a favor and which case they're going to say sure. Would you mind just typing that up that those same things and I know you also record it when people are dead. Online and so you just asked me if you can transcribe it. That's a brilliant strategy. Yeah,

Amazon Linkedin Brian Mark Sa Smith Steven Antin Brian Bacon Yelp Brian Basilico Principal Al Ritter
"linkedin" Discussed on The All-Star LinkedIn Profiles Podcast

The All-Star LinkedIn Profiles Podcast

07:26 min | 3 months ago

"linkedin" Discussed on The All-Star LinkedIn Profiles Podcast

"Welcome to the All star linked in profiles podcast with Lincoln specialist and copywriter Janine, Hogan. Get ready to power of your credibility improve your brand strategy and reach your target audience on Lincoln. It's done to supercharge your profile. And turn you into an all-star. Hey everybody. Welcome back to the All Star Lincoln profiles podcasts. I'm Janine Hogan, how's it going? How is everybody doing? I hope everybody is doing incredibly well, everybody's healthy happy and staying safe before I begin this week's episode I do want to introduce I have a very special guest with me today and she's going to make a very brief appearance but she wanted to drop in and say, hello, this is my daughter. This is Norah say hi everybody enor- please say hello to all of our wonderful fans on the podcast Be. Better. I have to say she may be my biggest cheerleader. And she watches me do this show all the time. So it's really cool to see her wanting to get involved in what Mommy's doing with work. It's pretty awesome. So maybe I'm developing a future podcast or who knows right this week I have an interesting episode for you but this would be a great topic to bring to the table because they're starting to pop up more and more. We're going to talk about how you can use linked in polls to craft more engaging linked in content that will have a higher likelihood of hopefully converting viewers into subscribers or website visitors and ultimately paying customers. The two elements I'm going to be covering today are how to set up a linked in Pole, and then how they are useful to you. So I had a credible. You can create linked in polls just about anywhere on the Lincoln platform including your personal profile. You can also do them on your company, page, your showcase page in group, and even inside event you and anyone viewing your linked in poll post will be able to see how many people have responded to your poll while it's active and when it comes to an end. So keep those things in mind it doesn't matter if you're setting it up on. Mobile or desktop steps will be the same. So what you WANNA do is start a post and in the post window, you will find six options at the bottom. That is where he will select create a poll to begin. You can choose up to four responses and keep in mind that viewers can only choose one of them. So depending on the goal. Of the poll and also the information that you're seeking make sure that they are distinct enough so that it gives you the information that you're looking for, which leads to how polls will be useful to you and your business, and before I jump into that I. Also WanNa make note here that it's a good idea to not just put put the poll. Out, there on its own you do want to introduce the idea or the bigger idea or a question or something within the Post itself that leads them into the pulse. So there's gotta be some kind of a engagement process so that they're more likely to want to take the poll. So how will polls be useful to you and your business? I there are a great way to uncover your audiences goals. This is key because it will help you to learn the information that your audience needs from you that will help them to achieve those goals. So remember when I talk about your audience has a problem so be the solution. This is one way to help you do that, and it's great because the information is not speculative it's coming straight from them through the poll. So it gives you a greater advantage on the type of solution that they need. Another great way that pulls can help you is that you can use them to determine the types of content. Your audience prefers knowing this will help you create content. Your audience wants to engage with plus responding to their request by delivering what they want helps to build trust in the relationship because you're showing your community that that you care about what they have to say. It's a big bonus for the trust factor. You can also use pulse to get customer feedback on new products or services. Or to help develop interest in a new service, you can take it a step further in US polls to communicate your value. For example, I've seen polls where marketers are asking what's most important to their audience from a perspective of what's valuable to them meaning the choices that they're providing in the poll were based on result oriented items like return on adspend increasing revenue and conversion or lead generation. All of those things correlate with the value of their services and if you get it right, you not only get instant feedback. You also get a list of people who may qualify as prospects can use. That same strategy to get a deeper look at what your targets pain points are when you find out what their problems are. You can use that information to promote your unique solution on Lincoln that would likely appeal to that specific audience. You can also use polls to create excitement around upcoming events or linked events. Maybe even get insights from your RSVP's about the topics that they are most looking forward to engaging with or looking forward to learning. You can even learn more about your event attendees before the start of your event by asking them to choose a category that best describes their role their industry. Polls can really give you a ton of great information when they're done right and you put some thought into them. The important thing is what you do with the results of your poll. If you don't plan on taking any action, they aren't going to be very helpful and you're wasting your time. But if you use the information, wisely you can gain very valuable insight into your audience's mindset and what's important to them. So, if you haven't tried a poll, I encourage you to give it a shot but make sure that there's purpose behind it. This is a very easy actionable steps that you can implement very quickly. So I hope it helps you I want you guys to go out there and start practicing using poles and seeing what you can generate in terms of engagement and remember that the idea here is for you to gain valuable information and insight that you can use after the poll i. hope that's helpful. If you guys need any additional help on linked in. If you're looking for Lincoln coach or someone who can help you with your profile, please feel free to reach out to me. You can DM me on linked in, send me a connection request, and if you do send me a connection request, cleese, make sure that you mentioned that you've. Found me on this podcast or you can also visit my website Hogan copywriting dot com and check me out there as well. I'M GONNA. Let you guys go I. Hope you have a fantastic weekend and a really great week and I will talk to you next time. Thank you for listening to the All star linked in profiles podcast. Don't forget to subscribe and share this episode. For more information or to contact your host lease visit all star Profiles Dot Com to your success..

Janine Hogan Lincoln US Norah cleese
Is LinkedIn ready for Black LinkedIn?

Marketplace Tech with Molly Wood

06:07 min | 3 months ago

Is LinkedIn ready for Black LinkedIn?

"Lipton has a reputation for being all businesses, but that has been changing recently especially in the last four months workers who are at home and trying to navigate racial upheaval in America are turning to Lincoln to talk about race and activism especially as it relates to work. Black. Workers say it's great that these conversations are happening on the Microsoft owned platform because so many executives and company decision makers are on Lincoln. Ashanti Martin wrote about this for the new. York Times. She said workers are being as she put it black any black black on Lincoln and lots of folks just aren't sure how to react. My first example in the article was that I e should Joseph made a post about companies who bring out there quote House Negro to deal with the difficult black employees visit tricky conversation because I could see how the word Ingo could be labeled as inflammatory. But the fact of the matter is that among black people understand these are these are conversations we have about the House Negro versus the Field Negro why does it matter for authentic black voices to appear on? Lincoln specifically as compared to say twitter. A lot of the discussion that you're seeing on link in is that how black people present themselves is often decided from a white perspective and I think the authenticity factor is a pushback is people demanding to be recognized for their full selves, but it is a very hard dynamic to overcome because you just see so much resistance to it and I think linked in exposes a lot of fat resistance. How Has Lincoln responded as well? I know one of the big problems that black users were having was that their content was. Hidden but they weren't being notified and it just lead to a lot of questions that linked hasn't really satisfactorily answered at this point. One of the things that give people cause for concern are the fact that linked in is an absolutely not diverse company. Three and a half percent of their employees are black. One percent of their leadership is black and only one point two percent of their tech workforces black who has programming these algorithms, and what are these algorithms and what is the machine learning to flag as well as the actual content moderators. The important conversations I think that people are really learning from our conversations about racism in the workplace and these people have a lot of followers. So what I think black professionals do not want to happen is to miss the opportunity to actually gain allies and to make a significant change in the workplace. I mean obviously, it coincides with what is happening in the in the country and do it also reflects conversations that are happening in the workplace to? I think it's hard to say because much of the professional workforce is remote right now in a way lengthened is one of the only ways to have conversations with colleagues. You don't have the chance opportunities to talk with your colleagues after meetings or during lunch breaks. So this is really the voice of professional life for a lot of people especially when it comes to talking about these topics, one thing I think is important to know is. That I think that these conversations are not ones that are easily had in the workplace just because of the dynamic of working with teams working face to face and maintaining a professional environment but I feel a sense of almost relief for a lot of black employees people of color other people have marginalized groups to be able to talk about these things and have their colleagues see these conversations that probably wouldn't take place in the physical office. I mean that's what I think is interesting is you're not writing about conversations in in some ways it's about. People Lincoln talking about workplaces and how they should be more. But what you say is that people are being, what did you say quote blackened black black. Lincoln Yeah that that what you're really seeing is is people being their true selves bringing their true selves to Lincoln in a way that didn't exist before and is. Making some white people uncomfortable, right Yeah. I have one of the questions that guided me as I was thinking about the article and doing interviews in writing it was. Thinking about black twitter and the impact that black twitter has had on our culture just in terms of simply the language the memes will also the Hash Tags Black Lives Matter Oscarssowhite, amend the conversations that come of those Hashtags, Meredith, Clark who I spoke to from my article. She's probably the leading scholar. On black twitter, she's writing a book about it She's a professor at the University of Virginia and she also talks about how black twitter really demands accountability. So in thinking about that impact, the black twitter has had on our culture American culture specifically I started to think about what if that same model was applied to black link thin and how it might affect just the presence of black people in offices across

Lincoln Twitter Lipton Professor Ashanti Martin Microsoft America York Times Joseph University Of Virginia Clark
The Great Hospitality Clean Out Opportunity

Inside the Spa Business | Spa

02:41 min | 3 months ago

The Great Hospitality Clean Out Opportunity

"We'll of course be remembered as the year. The world was rocked by the coronavirus many industries, of course have been significantly affected and the hospitality industry in particular has been decimated. So many businesses have been forced to baptize for extended periods of time either through government restrictions or just through a lack of customers. And as a result of that they've had to lay many people off. They've been forced to clean out their entire Staffing at least a significant portion of it. But the reality is many of those businesses will reopen now, of course A lot of them weren't there will be a lot of companies that will not be able to survive off this downturn. We know that that's the sad reality but let's focus on those that can because those that can survive represent a massive opportunity to you because they're all going to page. To rehire remember they've essentially laid off their Workforce Now some will obviously try to hire most of those people back some of those people will move on to other positions or to other opportunities Thelma probably used these some of these businesses have used this as an opportunity to clean house a little bit to basically make a fresh start. So all of that represents a massive opportunity off towards the tail end of 2020 and the early part of 2021 for those of you in the hospitality space and I have to say I am starting to see a lot more posts coming through on life in in various other places of companies looking to hire companies that are actively recruiting and these aren't scam jobs. These are coming direct from the the actual companies themselves admittedly thought has been in Asia Middle Eastern Africa, not so much in US UK and Europe, but the good news is that the recovery phase has started to happen in many parts of the world and that dead. Represents a massive opportunity for those of you in the hospitality industry. So if you're not on LinkedIn get on LinkedIn find the people that are sharing opportunities certainly I do that if I hear of an opportunity wage that I'm fairly confident is legit. I will share that be careful cuz some of them aren't legit so don't give away too many details, but make sure that you get on the LinkedIn have a look at the opportunities that are coming up because I do believe the tail end of 2020 and the early part of 2021 should represent a pretty big opportunity for those of you in the hospitality space and listen over the next few days. What I'm going to do is share a couple of sort of resume interviews c v type tips of things that I've either learned over the years. I've been taught over the years and hopefully that might help you when you get the opportunity to offer apply for one of these new positions

Linkedin Thelma Middle Eastern Africa Asia UK Europe
The Great Hospitality Clean Out Opportunity

Trent365

02:41 min | 3 months ago

The Great Hospitality Clean Out Opportunity

"We'll of course be remembered as the year. The world was rocked by the coronavirus many industries, of course have been significantly affected and the hospitality industry in particular has been decimated. So many businesses have been forced to baptize for extended periods of time either through government restrictions or just through a lack of customers. And as a result of that they've had to lay many people off. They've been forced to clean out their entire Staffing at least a significant portion of it. But the reality is many of those businesses will reopen now, of course A lot of them weren't there will be a lot of companies that will not be able to survive off this downturn. We know that that's the sad reality but let's focus on those that can because those that can survive represent a massive opportunity to you because they're all going to page. To rehire remember they've essentially laid off their Workforce Now some will obviously try to hire most of those people back some of those people will move on to other positions or to other opportunities Thelma probably used these some of these businesses have used this as an opportunity to clean house a little bit to basically make a fresh start. So all of that represents a massive opportunity off towards the tail end of 2020 and the early part of 2021 for those of you in the hospitality space and I have to say I am starting to see a lot more posts coming through on life in in various other places of companies looking to hire companies that are actively recruiting and these aren't scam jobs. These are coming direct from the the actual companies themselves admittedly thought has been in Asia Middle Eastern Africa, not so much in US UK and Europe, but the good news is that the recovery phase has started to happen in many parts of the world and that dead. Represents a massive opportunity for those of you in the hospitality industry. So if you're not on LinkedIn get on LinkedIn find the people that are sharing opportunities certainly I do that if I hear of an opportunity wage that I'm fairly confident is legit. I will share that be careful cuz some of them aren't legit so don't give away too many details, but make sure that you get on the LinkedIn have a look at the opportunities that are coming up because I do believe the tail end of 2020 and the early part of 2021 should represent a pretty big opportunity for those of you in the hospitality space and listen over the next few days. What I'm going to do is share a couple of sort of resume interviews c v type tips of things that I've either learned over the years. I've been taught over the years and hopefully that might help you when you get the opportunity to offer apply for one of these new positions

Linkedin Thelma Middle Eastern Africa Asia UK Europe
"linkedin" Discussed on Ponderings from the Perch

Ponderings from the Perch

05:34 min | 3 months ago

"linkedin" Discussed on Ponderings from the Perch

"Both of those is gets us out of the the very static approach and it also gets us out of the very creepy approach. So talk a little bit more about the, game and specifically about how you say people are meeting other people. What's that piece that you're doing that I think is that secret sauce about how we really do connect with people who are now interested in what we are interested. So impact that just a little bit odd. Sure. Yeah. Well, it's all very Dynamic and fluid and frankly. You never know what to expect once you you know, go and follow those notifications and you respond to them. So you never know who's going to tough up if I post something then I can I can guarantee that. I'll see a certain amount of My Tribe coming to support me essentially, you know, that's what's happening there wage. Oh, it's Andy foot. Let's see what he has to say and then they jump in because they're familiar with me. Right? So it's it's familiarity and it's a cohesiveness and it's part of the community at Ram band of supporters. It's really cool stuff, but I want to go back to engagement. And also I want to encourage your listeners to think about what LinkedIn would have us do right because that should be quite formative. If you think about it LinkedIn once you to do what it wants you to engage it wants you to share data and it want you to stay on their sticky platform. Long as possible in an Ideal World, they would want everyone to be like me and they would want you to be on their their platform 24/7 engaging all the time. And this is one of the reasons why I asked, you know, they want the home feed or they need the Home feed to absolutely work in terms of serving you relevant content. They need that to happen primarily financially, right? Cuz that's where they serve ads. So if that's not working for LinkedIn, then that's a big problem financially for their bottom line. So one of the ways they've done that is they've realized Priscilla, Yeah. We're lazy, right? We don't like doing stuff if we don't have to if we're too busy to do it and they realize that instead of expecting or relying on userbase to train their home feed by deleting content or you know, taking various other actions that you can do on the around the home feed they decided that they being LinkedIn data scientist. They destroyed Well, let's monitor scrolling behavior. Let's see what they slow down on when they're scrolling over this very busy home feed, right?.

LinkedIn scientist Priscilla
LinkedIn Introduces Its Own Stories Feature In Latest Update

Daily Tech News Show

00:42 sec | 4 months ago

LinkedIn Introduces Its Own Stories Feature In Latest Update

"As part of its first major redesign in four years linked in is rolling out its version of ephemeral stories in the US and Canada, letting users post a series of photos, videos and text that can be viewed for twenty four hours. Linked will now also integrate with video call providers within its messenger with support for Zoom Blue Jeans Microsoft teams. The site is also adding the ability to recall, delete and edit messages reactive messages with emojis and a tool to flag inappropriate messages. Lincoln overhauled its search, which will now surface jobs, courses, events, and other content in addition to people and companies. So everybody needs snapchat apparently Google doing this search toots we're

Microsoft United States Google Lincoln Canada
"linkedin" Discussed on The All-Star LinkedIn Profiles Podcast

The All-Star LinkedIn Profiles Podcast

07:56 min | 4 months ago

"linkedin" Discussed on The All-Star LinkedIn Profiles Podcast

"Welcome to the All star linked in profiles podcast with Lincoln specialist and copywriter Janine Hogan. Get ready to power of your credibility improve your brand strategy and reach your target audience on Lincoln. It's done to supercharge your profile and turn you into an all-star everyone. Welcome back to the All star linked in profiles podcast on Janine. Hogan. Thanks for joining me today I i. want to let you know that I've decided to do something a little bit. Different this week I had three different topics that I. Really wanted to talk to you about and I decided to break them up into three parts. So I'm GONNA do a little series of mini episodes this week. So I'm GonNa give you three short episodes throughout this week and get back on track for the following week with a longer more targeted episode. And the reason I'm doing that is because there was a lot of information that was going through my head on what I wanted to share with you and I kept getting a lot of different questions. But in the same types of categories and I just thought that if I give you little bits of information that you'd be able to make really good use out of it. So I've got a couple of little. Bits of advice that I wanted to give you in three different parts but the first part I'm really excited about all of Lincoln's new upgrades that they've launched. So talk to you about those, and then I have a couple of announcements pertaining to my linked in profile reviews and what I'm GonNa do going forward with those. So I'll get that at the end of this episode but I do. Want to jump right into part one of this miniseries for this week, and we're GonNa talk all about the new link Din and how Lincoln has up to their own game. So here's the latest on the updates that they've recently launched. I'm GonNa just do this as an overview and then at a later date a have to go through each of these more specifically on their own as longer topics but. I WANNA at least go through the major upgrades that they've done so that you're ready and you're able to use them. Linked in wanted to provide a warmer more inclusive experience to support that community and it is simpler more modern and more intuitive, and an allows for easier navigation and discovery. So the first thing I'm GonNa talk about is they've streamlined the search experience. So you're gonNA find that it's much easier to reach beyond your immediate network. You can find people, events, groups, and content that you can actually get to with easier access with their new search experience. They also launched open for work, which is a simple linked in profile photo frame that says that you're looking for your next opportunity with this photo frame Lincoln reporting that nearly two point five million members have adopted the frame across all industries. And early results show that with the open to work photo frame, they are receiving forty percent more in males from recruiters and twenty percent more messages from the Lincoln community. Also directly reported from Lincoln three people are hired every second through the community now at that rate. Why haven't you upgraded your Lincoln Profile to stand out and establish your unique value so that you are more attractive to your target. If that many people are getting opportunities, what's holding you back you don't WanNa miss out on a great opportunity because you're branding doesn't resonate with your target audience or position you strongly enough so that you get paid what you're worth, and in this case, your target is your ideal employer who shares your values. Now, this next one I've been waiting with baited breath for the release of Lincoln Stories. This is my personal branding. fave when it comes to the new updates, it's a great way to connect more personally and formerly with peers and friends and your audience on in, and I will do an episode that focuses on ways to really maximize story experience and the function of stories when I can spend more time talking about it with you. But I do want to say that if instagram and facebook or any indication stories are going to be the way that people are going to absorb content, they are going to do lesson the feed potentially and browse through the stories. So we definitely want to get on board with stories. I'll have to talk to you guys about ways that we can really do that in a powerful way. Another great new feature is the face to face meeting. This is available to you with just one click and you can start a video call over teams, Bluejeans by verizon or zoom directly from a message thread that gives you direct access instantly and efficiently. These updates are sure to provide a more streamlined and more inclusive user experience. The kind that makes social media meaningful for US on other platforms. Now, it's available to us for social business, and that's a huge win for us. All linked in is no longer a place to just find people. It's a place for professional and personal growth economic and business growth, and Lincoln's goal here was to help make that easier. And I think they've done a fantastic job. So as you navigate these new features, if you're looking for coaching on how to maximize their benefits, I would love to help you. So please feel free to reach out to me on link din or visit Hogan copywriting Dot Com for more information on how I can help you further with coaching in episodes. Prior, I have always offered a complimentary linked in profile review. I'm not taking that away. However, what I've decided to do is to do the linked in profile reviews in groups I've dedicated a Tuesday around lunchtime. Once a month, you can find that on my calendar. So the linked in profile review is still there on my website, but we're going to do them in groups and part of the reason why I decided to do. That was for one I wanted to be able to help more people and for two I thought it would be a great way. To make introductions and have bonus as a link to networking event. So there is a cap on how many people I can do during one review at a time. So if you are interested in getting a profile review and having talk specifically about your profile within that group setting, it is still available to you and it will be conducted on a Tuesday afternoon every four weeks, and you'll be able to find that also at Hogan copywriting dot com under the linked in profile review in the booking calendar. So I'm still offering them, but they're not going to be one on one. If you do want that one on one, it is still available to you, and that is going to be now more of a strategy session and you are also available to book those on the website as well. If you guys have any questions about that, please feel free to reach out to me on linked in. If you do need more personal one on one attention again, that is not going away. It's just being. Done differently. So you can check that out at my website, Hogan copywriting dot com or just reach out to me Lincoln and asked me some questions and I'll tell you what I think is going to benefit you the most and we can go from there. All right, everyone. This is part one of my mini series for this week stay tuned for part two and I'll talk T- next time. Thank you for listening to the All star linked in profiles podcast. Don't forget to subscribe and share this episode. For more information or to contact your host lease visit. All Star Profiles Dot Com to your success..

Lincoln Janine Hogan Lincoln Stories Lincoln community Hogan verizon US instagram facebook
How To Generate High-Value Leads On LinkedIn

Accelerate Your Business Growth

05:31 min | 4 months ago

How To Generate High-Value Leads On LinkedIn

"My guest today is Matt Kark. That is the founder of the virtual edge and CO creator of the rainmaker system. An online marketing system that helps coaches, advisers and consultants get two to five times. Hi I'm sorry. Let me start that over again. Two to five high value leads per day from Lincoln without paying for ads. and His business partner have helped over a thousand businesses in seventeen countries grow exponentially. There's three step approach places human connection at its core paving the way for a new wave of lead generation marketing. Virtual. Edge is a multimillion dollar company and they have helped their clients grow to six and seven figures without paid advertising. Which I find fascinating, which is why wanted out to be here today. So thanks for joining me today, Matt. Thank you for having me on. I'm excited to be here. I am thrilled to have you here and I saw this subject is so fascinating for me because I. Feel like I. See a lot of people doing things incorrectly unlinked in and like especially now that we're in the situation where people can't be face to face. Right. So this you know human connection at its core, it is interesting for me but. I want to start with if you would define what Yael believe is a high value lead. Yeah, brilliant. I love that question because most people Wayne, they say leads and especially on. Lincoln. They talk about connections and they talk about how many potential people you're going to reach out to. But that's not really elite. That's just the beginning part of the process. So for me hide that you lead is somebody that has gone unchecked profile. That has been specifically targeted. You've had a conversation with them and you shared with them. What results you can help people like them achieve they say, yes they're interested in talking and you get an email address himself a number that's what I consider lead. And at somebody that is going to be that's lead first of all but a high value lead is someone that you're selling something to fall. You know at least three thousand dollars. Okay, that's interesting. Okay. So that's sort of the benchmark then. Yeah clean okay. Sell. It fit based on that it feels to me like knowing your ideal client is really really important. So you could differentiate between high value lead someone who just might be a good connection for you yes. So. Will you talk some about I? Mean I'm all about defining your ideal client, but for the listeners, will you talk about why that is so important? Hundred percent and you know like you said I mean it's one of the most important things that you can actually do right and. Getting clear on your ideal client will determine a couple of things if it's like, maybe I can take a step back. If you're trying to target everybody, it's very difficult to create a compelling message to get out into the marketplace. Because you don't know what they want and what they're trying to achieve. So if you get laser focused on an ideal client and instead of Trying to use a shotgun from you know five hundred yards are a thousand yards, use a sniper rifle and you're going off to that one ideal client. You can dive deep into are as a person. Instead of just thinking of them as. A prospect potential clients you dive into who they are as a person. When you do that, it allows you to understand who they are and what they need and what the core things are that they're really excited. And the things that are actually going to be excited about buying and spending money intended conversations, and once you do that, you can then just go and find more people like that. You, see for a lot of people that we work with you know they don't need to have forty fifty clients a month. In fact, most of the people in order to get to six and seven and eight figures, they need three to four clients a month. Right, so it's not like you need a ton of clients to be able to generate massive results. Okay. So I love this idea of getting stuck with they are as a person. And I feel like there's people listening who are thinking. Okay. But. If I'm selling like beat be like consultants that that deal with businesses. Does that still told trial. Absolutely one hundred percent because if you're a consultant and you know mean that's what I do and that's a part of our business and a lot of. The companies that we work with our consultants as well. So even then the most specific, you get around few years targeting and what sort of results you can help them achieve the easier it is to reach these guys. Now the mistake that most people make is they go in and they say their business consultant they'll say I help businesses grow right. Number One. What. Kind of businesses who you talking in the business? What are the big problems they have? What sort of growth can they achieve and what sort of timeframe?

Matt Kark Lincoln Consultant Yael Founder Partner Wayne
The Best B2B LinkedIn Marketing Strategies

Marketing School

03:58 min | 4 months ago

The Best B2B LinkedIn Marketing Strategies

"Welcome to another episode of Marketing School I'm Eric Su, and I'm meal and today we're GonNa talk about the best be to be linked in marketing strategy. So we're going to be talking about paid. We're going to be talking about organic as well. We're going to be talking about all the things you can do to grow on linked in. So go ahead the the first thing to is if you want organic and attended traffic start hosting carousels, carousels do extremely well where people can just keep clicking next next next next I believe yet to. Upload them into as a documentary on that PDF format do extremely well ton of us a lot of engagement lot of comments at help build appropriate that way when you want to get more customers, you'll more visibility. Yeah. One thing you can do just find a group of five friends that you're actually close what started group chat and when you post something posted in there and then people can go in and they can engage they can like and they can comment the initial bump that you get in the first hour or so that helps a. Lot. So usually I'll try to hit up when I actually do this try to hit five to ten people or so at boom that's night and day difference because what Lincoln's looking for is post like engagement. So they're gonNA show it more in the feet and I seen people amazing things with that without also says if you're posting something organically put the link in the first comet, don't put the link inside of the post because they don't like coming off the platform. So you know it gets a little dean on that. So put in the. Comment instead it with some engage initially link put in the comment and that will help you the other thing that you should have with Lincoln. The I found super effective with B2B is the I. Don't know if they still have this option of the last time I checked you can do the Lincoln auto fill. So when you're driving traffic from Lincoln, especially pay traffic some goes to your website. They can click a button to fill all their lead information. So they don't demand type it in that help conversions as well from what I tested. They still have that, and then the other thing too is this. This is kind of Ninja. If you post something does really well and you have a lot of people that are liking it that are a lot of them are second degree or third degree connections but let's this click flow write the software. So let's say we're trying to reach a lot of agency owners. Well, what what you can do is you can assign this to virtual assistant and then they will go through all the. And the look for whoever's qualified and the reach out to those people and say, Hey, because you know that they know you you reach out to them and say, Hey, you know who handles marketing on your team or who handles agencies under or whatever. Right whatever it is your product or service is because they've had that one touch point with already they're going to be more receptive to reach out. So you WanNa make sure you get that process down first and then handed off. To virtual system, though thing, you just group for your region and makeup like the North American group for Cmo's right and then you just invite all the CMO's and stuff like that. That's assuming you're targeting them. But you do that for sales executives whatever your target audiences and people not working in there. You believe relationship as a group owner you will also find his can generate you a lot of business overtime as well. The you gotTa have an energy and make the group. I would even go even more than that. I think if you're like a local local CMO group or in your area like you can control that area, you can be the main center of attention there or you can go North America I would try both the other thing is linked in has a feature. So you can make events and we tried this for this podcast is just we have so many other things to do. But when we did make this podcast, it's like making a Webinar and. You can invite all these other contacts to it. If you can just sign it to market measure on your team that would be great and meal you have anything else last but not lease start running Lincoln ads they're expensive but they work that's not really a tip that just something that's proven some of our best seeds come from. Lincoln. University manual outreach to either one works just considered running Lincoln ads. If you already haven't started, it's probably more expensive than traditional paper, but it's super more targeted qualify. If you know you're LTV, your lifetime value of a customer you know your numbers that can actually make it really easy. So you gotTa know your numbers first before you start running ads like this, and then is going to give you the confidence to allow you to scale.

Lincoln CMO Eric Su Virtual Assistant A. Lot
"linkedin" Discussed on The All-Star LinkedIn Profiles Podcast

The All-Star LinkedIn Profiles Podcast

03:07 min | 5 months ago

"linkedin" Discussed on The All-Star LinkedIn Profiles Podcast

"Can still <Speech_Female> do business as <Speech_Female> usual. You just have <Speech_Female> <SpeakerChange> to get a little creative one <Speech_Female> <Speech_Female> <Advertisement> of my connections. Does <Speech_Female> <Advertisement> this incredibly. <Speech_Female> Well one <Speech_Female> of my connections does <Speech_Female> this incredibly well <Speech_Female> a big <Speech_Female> shout-out slash. Hello <Speech_Female> our sole hope <Speech_Female> I'm saying that right. <Speech_Female> He hosts <Speech_Female> several <Speech_Female> networking style <Speech_Female> events and <Speech_Female> live interview streams <Speech_Female> on LinkedIn a regular <Speech_Female> basis all <Speech_Female> for the purpose <Speech_Female> of nurturing those <Speech_Female> relationships and <Speech_Female> building a <Speech_Female> community of people through <Speech_Female> networking who <Speech_Female> can get to <Speech_Female> <SpeakerChange> know each other better. It <Silence> would actually <Speech_Female> be really cool <Speech_Female> to have more cello on <Speech_Female> the show. So maybe <Speech_Female> he would be open <Speech_Female> to joining <Speech_Female> me off on one of these <Speech_Female> episodes so he can <Speech_Female> share some of the great <Speech_Female> things that he's doing on <Speech_Female> LinkedIn and <Speech_Female> how it's helped <Speech_Female> him. Maybe that'll inspire <Speech_Female> you guys <Speech_Female> to think outside the <Speech_Female> box a little bit. <Silence> <Advertisement> <SpeakerChange> I <Speech_Female> <Advertisement> think that would be really fun. I'm <Speech_Female> going to reach out him and <Speech_Female> and <Speech_Female> see if he'd be <Speech_Female> open to doing that. I'm sure <Speech_Female> he would be <Speech_Female> I hope you guys found <Speech_Female> these ideas <Speech_Female> useful <Speech_Female> and that you <Speech_Female> feel like you can <Speech_Female> walk very easily <Speech_Female> <Advertisement> <SpeakerChange> put one or <Speech_Female> <Advertisement> more of them into <Speech_Female> <Advertisement> action right away. <Silence> <Advertisement> Sometimes <Speech_Female> we <Speech_Female> just need a reminder <Speech_Female> of what <Speech_Female> we're capable of and <Speech_Female> and what we can do <Speech_Female> virtually <Speech_Female> to <Speech_Female> not only build <Speech_Female> our own networks <Speech_Female> but to help each other <Speech_Female> and that's really what it's all <Speech_Female> about. <Speech_Female> We want to build a community <Speech_Female> of people who <Speech_Female> we can <Speech_Female> depend on and <Speech_Female> call to and <Speech_Female> and refer others <Speech_Female> to when it calls <Speech_Female> for it <Speech_Female> if there's anything that <Speech_Female> I can do for you guys, <Speech_Female> or if you have <Speech_Female> any questions for me <Speech_Female> pertaining to LinkedIn <Speech_Female> or your LinkedIn profile, <Speech_Female> please feel <Speech_Female> free to <Speech_Female> reach out to me on <Speech_Female> LinkedIn. Hit me <Speech_Female> up with a d m <Speech_Female> or send me a <Speech_Female> connection request, <Speech_Female> but let me know that <Speech_Female> you're a podcast <Speech_Female> listener because <Speech_Female> I I <Speech_Female> have been <Speech_Female> a little bit more particular <Speech_Female> and who I'm accepting <Speech_Female> as a connection because <Speech_Female> I do want to <Speech_Female> build more meaningful <Speech_Female> wage. Directions I <Speech_Female> want to be <Speech_Female> hearing from people in <Speech_Female> a regular basis without <Speech_Female> being sold to <Silence> all the time. <Speech_Female> <Speech_Female> You know, nobody <Speech_Female> likes us a spammer. <Speech_Female> So <Speech_Female> if you <Speech_Female> are going to reach out me on LinkedIn <Speech_Female> to connect just <Speech_Female> let them know that you've been listening <Speech_Female> to the podcast and <Speech_Female> I'd be happy to <Speech_Female> make that connection. <Speech_Female> <Advertisement> <Silence> <Advertisement> Send me d <Speech_Female> d m with any <Speech_Female> questions or comments <Speech_Female> that you might have. <Speech_Female> I love hearing <Speech_Female> from you guys. <Silence> And <Speech_Female> I think there's anything <Speech_Female> that you'd like me <Speech_Female> to talk about <Speech_Female> on the show if there's <Speech_Female> any particular topics <Speech_Female> that <Speech_Female> you need help <Speech_Female> with or <Speech_Female> <SpeakerChange> that you feel <Speech_Female> may be a good topic <Speech_Female> for the show. <Silence> Let me know <Speech_Female> talk to me a DM <Speech_Female> those <Speech_Female> are great ways <Speech_Female> to make some suggestions. <Speech_Female> So if there are topics <Speech_Female> that <Speech_Female> you're struggling with <Speech_Female> or <Speech_Female> you'd like me <Speech_Female> to shed some light <Speech_Female> on for you. Let <Speech_Female> me know. I'm always <Speech_Female> open to <Speech_Female> serving <Speech_Female> you and <Speech_Female> making sure that <Speech_Female> you're getting the information <Speech_Female> that you need <Speech_Female> to be successful <Speech_Female> on LinkedIn <Speech_Female> and that is my goal. <Silence> I'll <Speech_Female> leave you guys with that. <Speech_Female> I hope you have a fantastic <Speech_Female> job. The week <Speech_Female> <Advertisement> <SpeakerChange> and I'll talk to <Speech_Male> you next time. Thank for <Speech_Male> <Advertisement> listening to the all-star <Speech_Male> <Advertisement> LinkedIn profiles <Speech_Music_Male> <Advertisement> <SpeakerChange> podcast. <Speech_Music_Male> <Advertisement> Don't forget <Speech_Music_Male> <Advertisement> to subscribe and <Speech_Music_Male> <Advertisement> share this episode <Speech_Music_Male> <Advertisement> for more information <Speech_Music_Male> <Advertisement> or to contact <Speech_Music_Male> <Advertisement> your host. Please <Speech_Music_Male> <Advertisement> visit all <Speech_Music_Male> <Advertisement> star profiles. <Speech_Music_Male> <Advertisement> Com <Speech_Music_Male> <Advertisement> to your success. <Speech_Music_Male> <Advertisement> <Music> <Music>

LinkedIn
"linkedin" Discussed on The All-Star LinkedIn Profiles Podcast

The All-Star LinkedIn Profiles Podcast

04:54 min | 5 months ago

"linkedin" Discussed on The All-Star LinkedIn Profiles Podcast

"Maybe it's someone who you got introduced to home. Whatever the scenario is make sure that there are meaningful connection. You don't want to waste your time on those connections that are just going to intern, you know, spam your inbox. You don't want to do that. So you definitely want to pick and choose who you're developing these relationships with just like you would in real life. Okay. So let's talk about the first one. One of the things that you can do is you can go through your previous or past direct messages go back through that feed and see what those refresh your conversations. Right? Do you have any contract? Patients that were meaningful where you felt excited about talking with someone or getting to know them did any of those conversations turn into a zoom call or another virtual meeting. Did you learn something interesting about a particular person that really stood go through your DMs on some sort of a schedule. Maybe it's once a month. Maybe it's more depending on your time get it on your calendar or set a reminder to go back and revisit some of those conversations and simply Write a brief message to check in and see how things are going. And here's the key without said don't try to offer your help or hey, here's this new thing this new webinar. Here's this new e-book. Here's whatever don't present them with anything. Don't try to do anything for them. Just simply check in and find out how they're doing. That is a great way to help restart a conversation and strengthen a relationship. Don't go home. For business first. Another thing you can do is you include someone in your content in your status updates tagging them. If it's relevant examples of this are tags where someone offers you something of value and you can express your appreciation. You can tag someone who inspired you and include them in a post as thank you. You can also tag people for recognition purposes to congratulate them. Maybe you want to highlight them for something but tagging people in a meaningful way is a great way to let them know that you appreciate them. You can also share someone's, this shows that you care enough about what they have to offer and what they have to say that you feel your connections would also appreciate it. It shows them that you find them valuable. You can contribute to their conversation by commenting with thoughtful responses or input that deepens the message or sometimes you may even challenged the message depending on what it is. Maybe there's A key element that's missing on a topic or you have seen something done differently with a better result but I will say this if you do take the opposite stance on the topic just to make sure you're respectful and polite about it. LinkedIn is not Facebook you guys so keep it professional you can offer your perspective but do it in a way that doesn't offend or piss someone off. Another thing you could do is you can connect with your connections with a voice or video message a feature that I truly love you can send a short video check in or a voice message right through linkedin's mobile app in the messenger app..

LinkedIn intern Facebook
"linkedin" Discussed on The All-Star LinkedIn Profiles Podcast

The All-Star LinkedIn Profiles Podcast

04:44 min | 5 months ago

"linkedin" Discussed on The All-Star LinkedIn Profiles Podcast

"So this week's episode is inspired by a tedx talk that I was listening to earlier and I got me thinking about ways that we can accomplish this particular goal using LinkedIn the topic of the tedx talk was on personal branding but there was one specific element that really caught my attention that I thought had a direct correlation to what we're doing with LinkedIn and it brought up a lot of questions from the past with some of my clients that I've worked with and people that I've done profile. Reviews for and it seems to be a pretty big challenge for you guys and it's involving how you actually develop and maintain your personal relationships on liquid when it comes to the value of your professional relationships. It's about depth not with don't just Farm your relationships grow them nurture them how deep do the roots of relationships go. It's not about how many people you know, it's about how well you know them and that's the thing that is in this particular Ted Talk that really struck me. I started to realize that sometimes we're just accepting all of these connections all of these requests that come in but then nothing happens with them. You never hear from them again, or try to sell you something right away. The one thing that I want you to take away with is I don't want you to treat your connections like a transaction and I think sometimes that that's what's happening in, New Jersey. Happening a little bit too often. Don't get caught up in the vanity of seeing those numbers rise, because they won't mean anything unless people get to know you in the process. You might have the connection, but if you don't put in any effort to get know them, you'll still be invisible think about your personal relationships or your friendships. What's one of the reasons friendships develop interaction, right? We can't get to know someone until we interact with them and have conversations we invest in getting to know people because we want to get know them better and acquaintances become good friends, when we begin to feel that we know them very well..

LinkedIn Ted New Jersey
"linkedin" Discussed on The All-Star LinkedIn Profiles Podcast

The All-Star LinkedIn Profiles Podcast

07:42 min | 5 months ago

"linkedin" Discussed on The All-Star LinkedIn Profiles Podcast

"Welcome to the all-star LinkedIn profiles podcast with LinkedIn specialist and copywriter Janine Hogan getting ready to power up your credibility improve your brand strategy and reach your target audience on LinkedIn. It's time to supercharge your profile and turn you into an All-Star. Hey, welcome back all stars Janine home in here. This week's episode is inspired by a simple question. What do you do when you run out of content ideas I get this question a lot. So many of you are putting a lot of pressure on yourselves to produce tons of content so that you can stay active on LinkedIn. Here's my two cents on it post quality over quantity. Stop putting a lot of focus on how often you are posting and put your energy into post office higher-quality content. You don't want to be that person who posts all throughout the day for the sake of trying to get more visibility without having great content to back it up because that gives the impression that you're not really busy doing what you're supposed to be doing which is working and taking care of your clients which might translate into that you're not very good at what you do and that's counterintuitive for you guys. You don't want to do that. You don't to get that message out there or make that impression and I get it. Sometimes you get stuck and you find yourselves in a rut where you just don't have any ideas. Nothing comes to mind for your posts. You don't know what to write and it happens to all of us, especially When we don't have a social media team to manage it for us. So in today's episode I'm going to give you a few things that you can do to keep those creative juices flowing. The first thing you have to do is to know your audience. Well enough to know what's important to them and to know the questions that they're asking or haven't thought to ask yet. I know that's deep but it's part of being a thought leader. The second thing is that once you have that information and you know, what's important to them. I want you to understand that contributing content on LinkedIn doesn't always mean that you have to create original content. Sometimes it makes more sense to contribute to a conversation that's already going on with it has an audience behind it more on that in just a second. But let's talk about where you can go to spark some content ideas. One of the more obvious places is dead. Total LinkedIn you can search any topic that's relevant to your business or industry or that your audience may be interested in and find current conversations that are happening around it. You can share your perspective your opinion or your thoughts on that topic one thing that works really well, but only when it calls for it and makes sense is to oppose an opinion if you can back it up. I actually became part of a LinkedIn marketing Solutions conversation on one of their posts and this was months ago and still till this day I get more activity in more people liking and commenting and reaching out to me because I opposed the point of post but I had real solid good proof and reactions to back up my stance on the topic. So you have to have credibility backing you up to do that. But if you can do it, it works really well in terms. Getting attention from your audience. If you're going to take the side of opposing the topic or having opposition make sure that your stance is strong enough to outshine the original content. You can also go to your groups. And if you haven't joined any groups, I highly encourage you to start looking for groups to join you can do a lot of ways. The first way is you can join groups that are relevant to your industry. And the second is that you can join groups relevant to where your audience hangs out. I can go into how to leverage groups in great detail, but I'll save that for another episode to save time. I want to keep this episode short and sweet. The nice thing about groups is that they're usually much more targeted so you can get a lot of ideas from Posts there and when I say targeted I mean from an audience perspective as well as a content and posting perspective. Another resource is Google home. Google any topic that is relevant to your business or industry and find conversations blog posts articles Publications all sorts of timely relevant information and you can get ideas from the conversations that are already happening the beauty of looking at blog posts. Our articles is that you can also look through the comments and see if the audience had questions and if those questions had been answered if not, there's your window of opportunity one place that tends to get overlooked when it comes to looking for Content ideas is our own customers and clients. Sometimes we ought so focused on gaining new business that we forget that the answers are right in front of us. I'll use this podcast episode as an example in my most recent coaching sessions the topic of what do I do when I don't know what to post has come up pretty regularly. So that tells me that is something that I can address as a topic and I can help you. People with our existing clients can give us a wealth of information. This requires you to truly listen to their concerns and questions hear what's important to them off nails are also a great place to go to find out what has been important to your audience in the past and the bonus there is that they tell you why they chose you and how you helped them. When you focus on how you can help others how you can answer their questions or provide a solution to their concerns and how you can improve their life and make their daily life better and easier the more they will value you. There's one other place that a trusted colleague of mine had recommended to help find what people are asking on particular topics. It's a great place to go and you may feel stuck. It's called answer the public. Com. You can literally search for any topic and it gives you actual questions that people are asking on the web. It's a great tool. So check that wage. All right everyone. I'm keeping this episode short and sweet this week. I hope that this helps you to get a jump on your content. If you have any questions, please feel free to reach out and connect with me on LinkedIn or shoot me a DM. You can also visit Hogan copywriting, You will also find a free checklist there that will help you to optimize your LinkedIn profile or if you need more one-on-one help. You can always schedule a complimentary LinkedIn profile review with me as well. All of that is there for you at Hogan copy writing.com. Hope you guys have had a great week. I hope that you have a great week coming up. Enjoy your weekend. Stay busy. Be healthy and happy and stay safe and I'll talk with you next time. Thank you for listening to the all-star LinkedIn profiles podcast. Don't forget to subscribe and share this episode for more information or to contact your host. Please visit all star profiles. Calm down. our.

LinkedIn Janine Hogan Google
"linkedin" Discussed on The All-Star LinkedIn Profiles Podcast

The All-Star LinkedIn Profiles Podcast

04:02 min | 6 months ago

"linkedin" Discussed on The All-Star LinkedIn Profiles Podcast

"If you saw an update that one of our connections posted or found value in an article that they wrote or there was a podcast that they host or whatever you can reach out and show your appreciation. That's a great way to nurture a relationship with them simple. Thank you is go a long way to keep those relationships going. That's the real power of Linked In the global reach that it allows you have the opportunity to network with people from anywhere in the world that you may otherwise never get to meet. But the way to get the most out of it is to not just accept a connection. It's too strong. Connected and you do that through engagement the 6th thing that could be holding you back is that you're not participating in groups. So I like to utilize groups two ways. The first is to network with like-minded individuals in my industry who may be able to teach me something or even learn from me, or maybe we are referring prospects to each other but also to grow my resources. I like to network with you know, graphic designers web developers photographers other types of copywriters who have different Focus areas all different people because you never know when you need to have someone in your back pocket to refer others to I have a couple of people right now that I would refer you to if you're going to run digital ads if you're going to do LinkedIn, I've got the right person for you. If you're going to do ads on Facebook or Instagram or YouTube or Google. I've got a the best person to send you to so I like to be able to have a group of birth. Sources that I can rely on for my clients as well plus developing that referral Network adds to your credibility and Trust Factor because being well networked helps you become more of a resource for your clients or customers it it shows that other professionals trust you as well and that makes a big impact and the second way that I like to utilize groups is to get more visibility with my ideal clients. I don't so much Prospect in groups. I spend much more time observing and listening and paying attention to the conversations that are happening when they you know, which groups your audience spends time in it gives you more insight into what's important to them or the challenges that they're facing which can open the door for you to be able come in and provide a solution that they need and Beyond the networking peace groups are a great place to learn because the content is usually more focused for a particular Niche or industry and the job First thing that I think is a little bit overlooked is that you're not utilizing media.

LinkedIn Facebook YouTube Google Instagram
"linkedin" Discussed on The All-Star LinkedIn Profiles Podcast

The All-Star LinkedIn Profiles Podcast

04:50 min | 6 months ago

"linkedin" Discussed on The All-Star LinkedIn Profiles Podcast

"You know, it's one thing to have your profile filled out but it's not completed in a way that's going to resonate with your audience. It can very easily get ignored. So that means that what you put in your headline what you do with the graphic of for your banner, would you fill out and talked about in your summary about section the education the experience your skills? All of those things are incredibly important for you to complete month and a complete profiles going to give an impression that you really do care and that you want to send the right message but having the right message talking the right lingo for the people that are trying to attract is even more important than just having those sections filled out to have them completed. We want them to be completed with purpose. The third reason you might not be getting what you want out of LinkedIn is that you're not consistently active an active profile is a more effective profile to get any traction with colleagues peers future company's potential prospects ideal clients. You need to be either starting a conversation or participating in one consistently when you're flying solo. I don't really like to encourage a particular frequency because spending too much time on social media no matter the platform can send the wrong message as well and give the impression that you're not busy enough taking care of your work in clients, which may say, you know, you're not good at what you do being busy at your work or your business or with your clients is a good thing. So when you post Make It Count you don't have to post a million times day to get attention be active But be sure. Part about it. You have to know what matters to your audience. We know that status updates appear in the homepage feed of everybody in your network. So posting content regularly is a simple way to keep your name and your brand in front of them. But if it's not good quality content, nobody's going to pay attention to it and buy good quality. I'm.

LinkedIn
"linkedin" Discussed on The All-Star LinkedIn Profiles Podcast

The All-Star LinkedIn Profiles Podcast

03:30 min | 6 months ago

"linkedin" Discussed on The All-Star LinkedIn Profiles Podcast

"Way I was able to answer questions in real time and it really did bring them in to the conversation and get them involved in the value of that is just tremendous. So Marcello's thank you. Again. It was awesome. And the fourth way that you can leverage video on LinkedIn that I'm going to talk about today is to publish videos of customer testimonials people trust recommendations more than any other type of content marketing. We're in an age where people spend a lot of time reading reviews system O'Neill's and recommendations. I'm an Amazon Shopper, right every time I go to find a product on Amazon. I am looking at the reviews. I want to see how many reviews they had and how many stars they had and if it's a considerable number I go through and I read maybe a dozen or so of the reviews. I want to know what other people are saying about the product and I don't know about you guys, but I'm there have been times where I've come across a website for a company and I've wondered if the testimonials were made up by the marketing team. I hate to say that but there's no 1 to 6. Them from doing that. It's unethical but I'm sure it happens. But those customer testimonials are things that we rely on they help us with our buying decisions because they add to the trust Factor. There's no better way to build credibility and Trust than by hearing it straight from the horse's mouth. Right? So if you have customers who are willing ask them to do a quick video a minute or two with their testimony or recommendation for you that personal experience. It provides really helps to connect with people on a more human level. Now before I let you go home. I want to remind you that I laid out a challenge for listeners of this show to respond to their new connections with a personalized video d m but first part of the challenge was used to send me a video DM letting me know that you accepted the challenge. Here's the good news about that if you missed it last week if you missed the kick off of this challenge, I've decided to extend it down. Till the end of July to give more people a chance to accept the challenge. If you do accept the challenge, you will be automatically invited to an exclusive group LinkedIn training event with me as well as other podcast listeners who have met the challenge. I've had a great response so far and I want to make sure that I'm giving you guys enough time to respond because I know that as we're listening to podcasts and sometimes you're tuning in throughout the day and everybody's super busy. So I want to make sure that I'm gave you enough time in a reasonable amount of time to respond to the challenge. And if you have questions about that, please let me know or if you simply want to accept my challenge go ahead and send me a v e d m i Am noticing that there the video feature is not working as well if it's coming through in in mail message, so it wrong. Needs to just be a direct message as opposed to just an inmail one of your in mail messages, but my promise to you is that I will respond back with a video d m as well. All right, everyone that is it for today. As always, please. Feel free to reach out to me with any questions you.

LinkedIn Amazon Shopper Marcello Amazon O'Neill
"linkedin" Discussed on The All-Star LinkedIn Profiles Podcast

The All-Star LinkedIn Profiles Podcast

02:50 min | 6 months ago

"linkedin" Discussed on The All-Star LinkedIn Profiles Podcast

"And let's not forget that video is still really it's being underutilized but it's one of the most engaged with content mediums on social media in general. So pretty much beats everything in terms of Engagement and it's about to blow up even more on LinkedIn in the coming months. And I don't know if you guys have heard but there's something really awesome. Hopefully rolling out to all members in the next few months on LinkedIn. They're testing LinkedIn stories in several countries right now LinkedIn stories are going to be very similar to what you see on Instagram and Facebook with their stories only. These are going to be the professional version of that and we're keeping an eye on that and you can bet that I will be talking about it when and if it happens fingers crossed though that we get those stories sooner than later cuz that would be amazing the third way that you can leverage video on LinkedIn is that you can share videos. Those or queuing days featuring thought leaders in your community, you know unlinked in people love to follow thought leaders. And if you've been on the platform for a long time, there's a real good chance that you're following at least one in your industry one way to draw more LinkedIn viewers into your video content could be to feature a thought leader with a decent following on the platform or a special guest to talk about an interesting topic. This will allow you to bring awareness to your brand while also cross-promoting that person so the key is to ensure that your guests is providing valuable information. And if you go live on LinkedIn, you have the added benefit of having your audience interact with you by posting real-time comments as the video is taking place. This allows them to get involved and ask questions and that is just a great way to log. Work all around plus it also makes them feel very connected with you which is invaluable in itself. In fact, I had a very similar experience this week where I was invited to do a LinkedIn profile review live on a LinkedIn live show called coffee with cello. Marchello. I know you're listening. So thank you again for the genuine conversation off for having me on your show and for offering to put yourself in the hot seat in front of your live audience by allowing me to critique your profile and give you advice on how to supercharge it a bit more impactful and we did it all live guys. It was awesome. And a lot of people got to benefit from what marchello did plus they got to be part of the conversation and that goes a really long.

LinkedIn Instagram Facebook
"linkedin" Discussed on The All-Star LinkedIn Profiles Podcast

The All-Star LinkedIn Profiles Podcast

04:34 min | 6 months ago

"linkedin" Discussed on The All-Star LinkedIn Profiles Podcast

"Thanks for being here with me today this week. We're going to piggyback off of my last episode from last week and talked about four ways that you can leverage video on LinkedIn. But before I get to these tips, I know you guys are probably anxiously wondering about the challenge that I put you up to during last week's episode. Well, let me start off by congratulating each and every one of you who accepted my Challenge and sent me a video dead. On LinkedIn. That was awesome. I've been loving every single message. So thank you so much for accepting my Challenge and for being brave enough to use these wonderful features off that really do enable us to reach each other on a more personal basis. If you didn't get to last week's episode, I have some good news for you about my challenge, but I want to get to the meat of this episode first. So hang tight because I'm going to talk about it at the end of this episode before I let you go. So let's talk about these four ways that you can leverage video on LinkedIn. There are more but my goal is always to keep these episodes short and sweet with tips that are actionable and to not overwhelm you so that you can actually achieve your goals in a more realistic way. So here we go. The first way that you can leverage video on often is to use it to inform your audiences about topics or news related to your industry. Now why this works on LinkedIn organically is because users spend time browsing their LinkedIn feed for insights related to their industry and to learn about what's going on in their field people want to expand their knowledge and Linkedin as definitely a reputable source to do that in the added bonus to using video to educate and inform your audience is that it helps you to become a resource for them. The key is to make sure that the information you are putting out there is valuable for your target audience. When you do that it helps you to grow your network in deep in those Foundation ships the more value you can provide the more you will build trust with your audience. The second way you can.

LinkedIn
"linkedin" Discussed on The All-Star LinkedIn Profiles Podcast

The All-Star LinkedIn Profiles Podcast

01:39 min | 6 months ago

"linkedin" Discussed on The All-Star LinkedIn Profiles Podcast

"You will be presenting your professional or personal brand not your personal life or the skeletons in the closet. You know, I remember the first couple of episodes I did when I started this podcast, I was actually nervous and the crazy part about that is that I should have 500% confident because I have tons of on-camera experience and voice over experience and creative performance experience as an actor. Yes. I had been a working actor for some time before my daughter was born and now my acting roles mainly consist of Disney characters and My Little Pony and silly character voices that I've come up with along the way to entertain my dog, but my point is it was new to me. So I felt a little uneasy and I'm confident about it in any time. You start something, New Jersey. Very likely going to experience those Jitters, but they go away eventually after a few weeks of recording the show. It felt like a piece of cake. Like I felt very comfortable. I felt like I was at home doing this. I got into a Groove and it became easy and with way less editing from having too many awkward pauses. Let me tell you but let's get back to LinkedIn video. The beauty of this is that you get to decide on the content and the message and the delivery just like you would if you were writing a text post and when you really think about it, you have one hundred percent control over what you're cutting out in your videos. The key to create content is knowing what your audience responds to because it's all about engagement..

LinkedIn New Jersey Disney
"linkedin" Discussed on The All-Star LinkedIn Profiles Podcast

The All-Star LinkedIn Profiles Podcast

01:46 min | 6 months ago

"linkedin" Discussed on The All-Star LinkedIn Profiles Podcast

"Welcome to the all-star LinkedIn profiles podcast with LinkedIn specialist and copywriter Janine Hogan getting ready to power up your credibility improve your brand strategy and reach your target audience on LinkedIn. It's time to supercharge your profile and turn you into an All-Star. Hey, welcome back All Stars. This is off of 34 of the All-Star LinkedIn profiles podcast. I am Janine Hogan. Thanks for being here with me today this week. I want to start out by asking you a question. How many of you are actively and consistently using video on LinkedIn. I would imagine that not many of you are so in this episode. I'm off to do something a little different and a little fun. I'm going to give you a challenge that you must complete by the time my next episode airs, or you will be banned from listening to this podcast. Forever that is not at all true. That was a total joke and I would never do that to you. Not ever because I know how much you guys appreciate these LinkedIn tips. I just wanted to get your attention, but I'll get to all that in a minute because if you haven't already guessed this episode is about using video on LinkedIn. I'm going to talk to you about the specific video option that you can use and should be using as of yesterday. First. I want you to keep this in mind video is highly favored in linkedin's algorithm because of this you have a much better chance of your video content reaching the top of a person's Feed plus sharing your story allows people to really understand.

LinkedIn Janine Hogan
"linkedin" Discussed on The All-Star LinkedIn Profiles Podcast

The All-Star LinkedIn Profiles Podcast

01:58 min | 7 months ago

"linkedin" Discussed on The All-Star LinkedIn Profiles Podcast

"I hope that this episode helps to answer some of those questions that I know many of you have and that keep coming up with pretty consistently. So it was something that I felt really needed to be addressed. And like I said, if you do have further questions, please don't hesitate to reach out to me. I am here for you. I'm here to help in any way that I can I just want you guys to elevate your presence. I want you to have really strong amazing LinkedIn profiles that speak to your audience and that actually dead. You to connect with the Right audience the people that you want to attract to you, so I'll leave you guys with that today. I hope it helps reach out to me. If you have any questions, I love hearing from you guys. Have a wonderful Fourth of July happy 4th. That's really exciting. I don't know if you guys are doing anything this weekend. You're going to try and do anything socially. I know it's been really challenging here in Florida. They start closing beaches again and some restaurants and bars and you know, people are flocking to our state for travel which definitely makes it a little bit more challenging for us because they're coming from places like South East where it was really heavily saturated with with covid-19. And I do hope that you get to celebrate it, but be safe and have a wonderful weekend. I'll talk to you guys next time. Thank you for listening to the all-star LinkedIn profiles podcast. Don't forget to subscribe and share this episode for more information or to contact your host. Please visit all star profiles. Com to your success..

LinkedIn Florida
"linkedin" Discussed on The All-Star LinkedIn Profiles Podcast

The All-Star LinkedIn Profiles Podcast

04:14 min | 7 months ago

"linkedin" Discussed on The All-Star LinkedIn Profiles Podcast

"You with those keywords. So anything that you put in the skills section becomes searchable, it's seo-friendly linked it did that on purpose. It's a strategy. So using birth. To your advantage when you key word stuff your profile you're being redundant. If you're using the skills section correctly, you don't need to put those keywords in your profile now. Oh good writer or somebody that knows how to Market you is going to layer in with the text and the summary certain key words that are going to be critical. I'm not suggesting leave out your keywords. I'm just saying don't stuff them in at the end in this little segment of you know, whatever it is. If you're in sales, it's you know, sales Sales Management SAS technology package and like you just go through and you literally just put all of these words down there for one. I don't really think anybody even reads those so it's not doing you any good to utilize that office space when you have a whole section in LinkedIn that does that for you. The next piece of advice that I want you to ignore is to post multiple times a day. I am finding a job. That it's better to spend your time Gathering content ideas and Status post ideas that really matter to you then to randomly post for the sake of doing it or to finish some type of a status update posting quota because if you just post multiple times a day with content that doesn't add value or positively impact your audience's life in some way then it just becomes noise and people tend to block out the noise. Your message will never be heard. If you become noise, you need to be louder than the Noise by putting stuff out there that is valuable to others. It also gives the impression that if you're posting on social media multiple times a day whether it's Facebook Twitter Instagram, it doesn't matter LinkedIn It also says that it's not busy and you're not busy enough either with your product or service that you're not busy with clients or that you're not focused. You gotta keep in mind that companies that can post month. Times a day do so because they have a designated person to do that. And if you are an individual or you're an entrepreneur if you're an individual or an entrepreneur chances are with other things to do and it doesn't really benefit you to just be posting multiple times a day if the contents not very good. So I'm a big believer in quality over quantity. I definitely think that you're better off spending your time Gathering your ideas having some sort of plan put together really thinking about the content that you want to share in the thoughts that you want to share and how they can better help your audience. I think that that's going to go much further than trying to just come up with random posts that really don't offer much value. The other side of that is with the posting you can get into the commenting where I find a job. To be really beneficial is too if you know your audience really. Well, you will know the types of content that's very important to them. And when something comes through the thread That Matters to your audience and you can add value to that conversation that will also get you more attention than just randomly posting on your own page multiple times a day, you know, one of those strategies that I like to use is I like to find places that my audience hangs out that has a big audience and seeing what's going on in the conversations and where I feel, you know, I can bring something to the table. That's also a really great strategy that goes much farther than just putting noise out there. So don't put out noise put out good quality content off. Now this next one. I want to talk about it because it's come up as a question and I don't completely disagree, but I can say that because I'm a profile writer this next one..

LinkedIn writer sales Sales Management SAS tec Facebook
"linkedin" Discussed on The All-Star LinkedIn Profiles Podcast

The All-Star LinkedIn Profiles Podcast

03:18 min | 7 months ago

"linkedin" Discussed on The All-Star LinkedIn Profiles Podcast

"That you can actually remove restring branding and you can add your own logos your overlays and basically brand your life the way he wanted isn't too with your brand. So yeah, definitely check it out have a look we have 24/7 support team. Is there to help him his own boarding was any kind of technical questions troubleshooting whatever you might experience and if if there's any need for my contact information, you can find me on LinkedIn as long as you know, or just look for restream and I'll be there among the team members and yeah, I feel free to reach out connect ask any questions always help you happy to connect and walk people through giving advice show would I know? Yeah, you're amazing. I was sold on it the first time that we talked and you're so knowledgeable and you have a lot that you that you offer them with your own knowledge. So I thank you for that. And I really thank you for sharing all of this with us today on this episode and for the podcast listeners because I think that this is a really valuable piece and something that I would like to see more LinkedIn users jump on board with I know that we've got to get past the application process, but I think once we do I've been dead Traveling around with my restream account and I'm so eager to get going with it. I'm really excited about this and I love how easy it is to use. So I think it's really beneficial and I think that a lot of people would would really do a lot of great things for their own personal Brands and for their companies as well if they can get on board with live video. So I really thank you for being here and sharing all of this with us. It's been really fascinating. Well, thank you so much. It was it great great conversation. Thank you so much for having me. It was such a pleasure guys. This is really good stuff for your content for connecting with your audience for bringing that authenticity piece that we need and that's so important to make those strong connections. Go register for your free free Stream Account. Have fun with it head-on over to re.

LinkedIn