17 Burst results for "Lincoln Marketing"

"lincoln marketing" Discussed on Social Pros Podcast

Social Pros Podcast

04:18 min | 5 months ago

"lincoln marketing" Discussed on Social Pros Podcast

"I do it. Because i spend a lot of time. Only din most definitely do not so you could reach out on linked in. But they're not even checking you or they're getting inundated in pretty poorly done linked in messages. Which is why if you're going to do something for prospecting. You should be a lot more creative than just a very standard lincoln for the most part. That doesn't work but in terms of learning that people in the positions within an organization and who to reach out to and how to connect. It's actually a really strong platform for that. Most companies still have yet to really train on lincoln. Well most companies definitely do not have a culture of the sales team using lincoln. And most salespeople. absolutely don't understand what does it good content strategy on lincoln or social for that matter but in this case lincoln. Look like yeah. I would agree. That lincoln is similar to instagram. In that the differences between people who are good at it and people who are not good at it are vast drum mundus amount of opportunity on that platform. And i'm not just saying that because there a sponsor of the show. I completely agree that that nurture of relationships using content at in may be a better playbook than just trying to turn up net new leads using advanced searches and filtering not that the lincoln sales navigator feature is an useful super useful. But i don't know that that's it's best in highest houston. Obviously most of the time. I hear on the show. We talk about lincoln marketing solutions and the ability to use linked into target audiences top of the funnel with content. Because you can do a lot of things it linked in. You can't do other places that you can actually show ads to people based on job title et cetera. Which is not something you can do in a place like facebook. Speaking of which marcus you talked about that you have chosen linked in your home base social media if you want to interact with marcus. Linked in is the place to be part and parcel of that decision. Was your sort of overt determination that you are essentially going to leave. The facebook platform as a marketing thought leader and expert author and speaker You certainly had a significant on facebook and a lot of interactions. They're not only with real people in real friends but with people who follow your work because they know of your work. How did it feel to of say. Hey i'm out on a platform with to kind of reach that facebook possesses and is that a decision solely because you want to single source on linked in were you also sort of frustrated with kind of the tone and tenor of linked in here in two thousand twenty. I've certainly heard that story from a lot of people. Yeah you mean facebook right. This really great question. I'm so glad you brought it up. Jay in let me preface this of course with just because Whatever i'm about to say works for me doesn't mean it works for anybody else. It doesn't mean that it's the way right doesn't mean that it's the right way but what i found was.

lincoln lincoln marketing solutions facebook marcus houston Jay
"lincoln marketing" Discussed on Marketing Over Coffee

Marketing Over Coffee

04:56 min | 11 months ago

"lincoln marketing" Discussed on Marketing Over Coffee

"Good Morning Welcome to marketing over coffee. I'm John Wall Christopher Ben and I. Don't even know where to start. Where do we start? It's just I. had this whole insane story that I just refuse to go into about my old neighbors who were being allegedly? An ebay security team for a year. Just like this insane strikes. I'll just throw to that because. That's totally crazy. Things are crazy. Crazy Times ten. But you know the thing. I will say about this from a marketing perspective. Where was the Social Media Monitoring Team Right? Where was the the Alex? Team where the the folks at Ebay who you should have seen because it was not. Something that was kept coat totally quiet this. There's there's been content about this. What happened in its complete failure in your marketing analytics governance where nobody's watching, the someone should have gone through the mentions of the brand and stuff. That doesn't look. We normally don't send bloody pig masks to people. And that's the thing that amazes me. There is just like this line where your company becomes so big that you have these. Black OPS teams. It's like a security blacks OPS team within your own company. You know because you're so big. So. Yeah, just totally nuts and yeah I'm crazy, but it speaks to the need that you absolutely should have human review, and you should be having somebody in your Pr. Your comms team somebody looking at the social media mentions looking at more than just like the line graph of you know. How many mentions you got that day? Actually sampling the data looking in there because you should be able to see. That article looks like it could be a problem. One of the Challenges Crisis Comms is that like for regular social media monitoring pr you can rely line chart of number of mentions went up because you're looking at data and the aggregate when you're doing crisis communications, you have to be looking at every single article because you don't know when the next spark is going to become the next bonfire, so somebody's gotta be reviewing stuff that the software would say hey, this for flagging this even just for questionable with what to do with it, and clearly that was not happening. Yeah, yeah, and so probably best practice would be. You got to get all hands. Anybody that can generate content and understands the company is going to have to transition to watching the feeds during that crisis positions that make sense exactly, and and you need a specialist software for that. Because a lot of social media monitoring tools just kind of like big batch stuff. There's no anomaly tracking in real time in most software packages. So it's important that if a crisis is going to be a problem for your brand, or you see it being a problem, you need to have that real time feed. It should look kind of like you know. The Matrix low at all the walls, going by and things, but without it you will get burned. Yeah, there's just so much that you have to dig into like you said. You have no idea what's coming next and when it will flare up. You had Boston dynamics to selling their robot for seventy five grand. You can go ahead and buy yourself one of these things I don't know. What do you think is? Has the time come for robots I mean there's they actually show in one of the marketing bids it doing patient screening, it can do temperature scan hit people's foreheads, and you don't have staff moving through the office, so it seems like a great application but I don't know what's your overall? Take on the robot revolution. It's an incredible piece of machinery now in the terms of service. If you read it on, the ordering page does say you may not. Use Robots to intimidate or harm people or other animals, and your warranty will be void, and we will revoke permission to use the robot. If you do these things so they they do have the remote kill switch if you start doing stuff that. Should be doing with it that said I want to figure out how much it actually can carry. Because that's totally the kind of thing that you would put a saddle ought and just ride around. Well. This is another thing I've said this before on. The show is that I think they consciously went with creating dog size robot. Because there's no reason they couldn't do one. That's five times the size, except for the fact that would scare the daylights out of everybody on Earth to see this larger than a cow thing barreling down at them. As a side Gig you have a horseriding farm. Wouldn't the ROBOT BE? Great is like the trainer to learn how to ride horse because you know it. You're no danger of getting bucked off because the robot literally will not do that. That is a heck of a question. We could just make a horse suit for one of those, and yes, it would totally behavior. We wouldn't. Even you know. The ring could be fixed. The thing would stay within a foot in every direction wouldn't go to the other big win. I was saying that for here's throwing. Hey, this is the time of year where they're getting six or seven hay wagons a month that need to be the he needs to be loaded and thrown up into the upper barnes and yeah, having a robot do that with just make all that go away instantly. Nobody likes to do that work. At the AG. It's not like we have a line of employees wanting to do it either it's it's quite a struggle,

Google. Lincoln Lincoln marketing horseriding Boston Engine Journal tesla John Chris
"lincoln marketing" Discussed on The Blog of Author Tim Ferriss

The Blog of Author Tim Ferriss

07:37 min | 11 months ago

"lincoln marketing" Discussed on The Blog of Author Tim Ferriss

"A lot is changing and businesses are adapting in different ways so in these uncertain times. How do you ensure your marketing goals are met? How do you ensure your marketing gets the results that you need and want with more than sixty two million decision makers on linked in you're able to connect with the right business leaders as well as people who are looking for products, services and education help their companies. It's no surprise that seventy eight percent of B2B marketers rate Lincoln is the most effective social media platform at helping the organization achieve specific objectives, Lincoln marketing can help you build campaigns using objective based advertising. You customize the campaign experience based on the action. You want your customer to take in other words. That's true whether you're trying to drive clicks to a website generate leads regenerate video views. My team that is the Tim Ferriss show team is using the platform right now on linked in to invite people to sign up for my five bullet, Friday newsletter. Lincoln has targeting tools that can help you on reaching your precise audience down to their job title, company, name, location, and more. In fact you can reach people you already know based on who has visited your site or who you've contacted in the past. Lincoln ads can help all types of businesses get. The marketing results that they need today Seattle Lincoln can help you with a free one. Hundred dollar linked in add credit to launch your first campaign. Just visit Lincoln Dot com slash t.f S. that's Lincoln dot com slash t.f, s, terms and conditions apply. Alabama's and girls, ladies and squirrels Tim Ferriss and welcome to another episode of the Tim Ferriss Show as my job, every episode to interview and deconstruct world class performers in other words to tease out the habits, routines, favorite books, and so on that you can apply to your own lives. This episode has a lot. There are a lot of strategies, a lot of tactics lot of incredible stories and my guest is John Paul. Dish Aurea D. E. J. O.. R. I A.. Dump. All Jury is an American entrepreneur and philanthropist who has launched multiple global enterprises and is renowned as one of the one hundred greatest living business minds by Forbes jumbled. His rags-to-riches bio is truly incredible. It exemplifies the American dream and a lot of ways once homeless, his struggled against the odds to craft a unique life and many unique businesses that you know in nineteen eighty, John Paul and hair stylist Paul Mitchell converted a partially barred seven hundred dollars into John Paul Mitchell systems, which is today. The largest privately held salon hair care line in nineteen, eighty, nine, doing something totally different. Different he cofounded patrol on the first ultra premium Tequila now the world's number, one ultra premium Tequila which he sold to Bacardi in two thousand eighteen John Paul went on to co found John. Paul pet rocket and many other enterprises. He's done a lot, and he continues to do a lot. He's also signed the giving pledge along with others like Bill Gates and Warren Buffett, as a formal promise to continue giving back, and he has established GP's Peace Love and happiness foundation as a hub for his charitable investments, which span the core values of his company's Sustainability Social Responsibility, an animal friendliness. was recorded in March of twenty twenty and due to some technical issues who ran into removed partway through from skype to phones. You will notice that transition. There is a lot of actionable advice in this conversation and John Paul does not disappoints without further ado. Please enjoy this wider engine conversation with none other than John Paul to Georia. Chumpol welcome to the show. Why didn't you Tim Nice to be your on your show? You've got a great show and. You're helping people out along the way by giving them good positive direction. Thank you, sir, I have looked forward to this and been looking forward to this for at least a year probably two years now and we have a mutual friend Robert Rodriguez. Who's certainly a fixture here in Austin longtime resident and I thought we would start. This might seem like a strange place to start, but start with text exchange that I was having with him not long ago where I was asking him about topics or questions that we might. Off The beaten path, and one thing that stood out, and that he highlighted was that he saw a picture of you. Show your wife. From last December at Christmas party where you and smokey Robinson were showing feats of physicality and. Robert said that his mind was blonde, because it looked like you were doing full planche and moves that you might only see at the top levels of gymnastics. I, could you speak to fitness in your life? You Bet. You Bet you in fact, smokey by the way I'm seventy, five seventy six here in a few months or a few more weeks. smokey's about eighty and he's unbelievably fit now. What people have to know? Is this and I'm GonNA quote an old blues, friend of Mine Blue Singer. He died about a decade ago was at his funeral. That's John Lee Hooker. I knew John Lee for maybe forty years before he passed on and John Lee would call me for the last seven years on my birthday every year as well as my wife calls on her birthday, and he make up some blues rift and sing it to us, and for those last seven years. My daughter Alexis race car driver and I went to his house whether it was this Long Beach House or San. Jose House Tango with him on his birthday, so he called his JP wants you to record this. I said okay. You never asked me record anything, so we went on bought when he's twenty nine. Nine dollar recorders, you plug into your telephone, you could record the conversation on a cassette tape Louis debt, so he made up. A blues ripped a really cool Blues Rep. he kind of made it up as he went along the way singing, and then he stopped in the middle of it now. What I'm GonNa tell you is quite amazing because John. Lee Hooker was illiterate until the day he died could even write out his own name. Just as initials illiterate that he died in the middle of this blues rift, he stopped and said remember. You will always be as old as your mind. Lead you to believe. And it went right back to the blues rift again, smoking my dear buddy smokey. Robinson knew that he wants to be on stage and he's one of the best performers the best singers in the world. The world's ever known smokey knows he's got to be fit, so smoking learned along the time in his life. No matter what she is that if he were to do. Not only sit ups, but raises feet up in the air, lay flat. Raise your feet up in the air, which really tightens up your entire core if he keeps on doing that by Gosh, he's going to do it for a long time. He's eighty. Beautifully it looks like gymnastics person when I was in high school at sixteen and Seventeen years old I was in gymnastics My thing was the pommel horse aside horse rope climb, but also learn how to do things like from a handstand going to a full lever where your whole body is. Parallel with the ground. You're holding yourself with actually ten fingertips two hands. That's it so what I did was I started doing that Oh. Gosh! I'd say maybe twenty years ago once or twice a year I would do it, and then I was with a lot of super cool people by Buddy. Matthew mcconaughey had his birthday went to his birthday, and these guys were so. It's incredible Matthew. Guy Was a tank top. We're in the middle of the desert and with his. Best. Pals and he kind of rub me down with oil on my shoulder. Say JP here. Let's put some oil on.

John Paul Lincoln smokey Robinson Tim Ferriss John Lee Hooker gymnastics John Lee John Paul Mitchell systems Robert Rodriguez Lincoln marketing Lincoln Dot Matthew mcconaughey Seattle Bacardi John Paul Mitchell Alabama Aurea D. E. J.
"lincoln marketing" Discussed on Marketing Above All

Marketing Above All

09:09 min | 1 year ago

"lincoln marketing" Discussed on Marketing Above All

"The one thing so the interesting thing with today's episode is GonNa be a little bit counterintuitive to some of the things that I've preached. But I want you to stick with me as you go through the episode so today's episode is is really around the book one thing and if you haven't read that book I highly encourage you to read it. So a lot of entrepreneurs myself self included have some type of add. And I do not say that to joke whatsoever. I know that I've I've we've had had that pretty much all my life. I Have Shiny Object Syndrome which I shot an episode about that and they jumped from thing to thing to thing to thing but what I realized over the last couple of years and what I've realized in continuing to perfect my craft is that if I focused intensely on one thing that I could knock that out of the park so while I have a lot of things that are driving and I'll use I guess a baseball nail driving singles in my life on a regular basis. I wanted something something that could be that home run. That could help get me to that next level faster so the premise of this podcast has been in one concept tool tactic. Software idea action step each and every single day and that's not meant to give you Shiny Object Syndrome. But what I'm encouraging you to do is to continue to broaden your thought process and broaden what you're doing and ideally in a perfect world you're pushing a lot of this stuff to other people and your delegating it out so that they're able to take action on these things. There is no way that you could execute every single thing that I'm throwing your way so what I'm encouraging you to do is as you're listening to these episodes and is you're gleaning information from other sources and books and other podcasts and training programs and different things like that to look at A. What are the things that could make an impact in your business be can be delegated to someone else on your staff team same agency et CETERA? And then see I really want you looking for. Is this your one thing. Is this the one thing that you could personally go all in on and let me give you some examples. So could you personally go. All in on Lincoln Marketing facebook marketing producing videos speaking publicly. Doing live five of events direct mail. What are those various tactics that you want to perfect? They use the simple analogy of. If you're chasing two rabbits you're not gonna be able to catch either now. I don't want you to only he'd be doing one thing in your business. But I'm encouraging you to have your team to executing those things for you breath as I've said many many times over the previous episodes that you need to be getting your content out in dozens and dozens of places. Attention is so sporadic. Now that it's no longer enough to just have a website and a facebook page. You now need a facebook page instagram. Page tick tock linked in in twitter youtube a robust website potentially an APP doing tax messages. You need to have all these other things. Now there's a difference between having them in automating them and then becoming a master of them what I want you to think about is what are you most excited about going going all in on that. When executed to perfection you could be the king or queen of that tactic mine has been producing content? I am all in on producing content. I'm not all in executing all all the content my goal and where I spend my time is producing raw content like this podcast videos books things like that but I do not. What do any of the other stuff after it don't do any of it? So I record. The podcast goes goes into a folder. I'm done getting it. Transcribed and edited and out there and promoted. All that stuff is being done by my team. mm-hmm there's no way that I could become an expert at the podcast but I can become an expert at producing amazing content. That's my one thing and I've been ignoring everything else. I'm rarely the one that's posting on my social media if ever I'm producing the raw content that then gets posted. But I'm not the one that's looking at all the hashtags different social media channels and fouling up with comments and and and things like that. There is no way that you can become a master at fifteen different things. You end up becoming mediocre eighty okay at best at a lot of those things now. The key with the one thing is not only you going all in on your one thing but it's got to be the thing that you're most I passionate about in something that you can continue to get better and better and better at. There's some things that you're just not going to be great at a lot of people. People hate doing content but then I would challenge them and so what do you really enjoy. They love being at the front of the House and in up selling people are greeting customers. They like doing the phone calls. They lie so whatever that one thing to your business into your marketing marketing. You've got to nail that down in really start to intensely focused and then what you do. Is You continue to sharpen your ax. So not only my producing lots and lots of content the other portions of my day. I'm spending more time learning how to get better at it. I just bought a course on Persuasion persuasion but communication persuasion. I guess that I just had a better communicate in how to use the right words. It's I bought another course on how to break through the noise. I am going to an event and crafting my speaking stuff which is content sent in that. I absolutely love doing. If I didn't have a wife and four kids. I probably would be traveling a bit more. And that's just not fair into a family to travel a hundred and fifty days a year and I would just speak. Don't get me wrong. Absolutely love my wife and kids so I'm not saying that I shouldn't be going down that path but I absolutely loved the content aspect to speaking in producing stuff that helps impact lives. So that for me has been my one thing. And then the tough piece is putting your your blinders on to really be able to ignore a lot of the other stuff I want you to take it in and then delegate it or put it in a folder called perhaps and that is what's allowed me to kind of stay sane. Something comes comes in. If it's a good idea I will classify it as perhaps and then I'll look at it. Maybe once a month and see can I delegate eight that to somebody else does should that go to someone else should we do. It doesn't make sense for the business it's Cetera it's Cetera find. Your one thing started ignoring other things take action today Michael Tanzer signing off. Good morning good afternoon and good night. See You back here tomorrow. Thank you for listening to this episode sewed of marketing above all get out there make a change and take some action and hey don't forget to leave a five star review and tell all your friends. This is the greatest marketing podcast ever ever. If Eh we look forward to seeing you here tomorrow..

facebook baseball Lincoln Marketing twitter Michael Tanzer
"lincoln marketing" Discussed on Marketing Over Coffee

Marketing Over Coffee

06:05 min | 1 year ago

"lincoln marketing" Discussed on Marketing Over Coffee

"And we thank them for their support of the show. Yeah it's interesting. How you talk about you know? Leaving is an option. But it's definitely not the way to go and it's funny I've seen you. Oh you almost come to a point where there's two classes of employees you know. There's the ones who are not afraid to push back and ultimately earned the respect of managers versus the ones that just just follow along with whatever the next thing is and they don't have the same kind of trust but that's of course presuming that the boss has the people skills to to do this stuff. I think sometimes you find managers who just don't have the people skills at all have just been thrown into this leadership position right okay so taking a step back you're talking about one of your earlier positions where you you walked in and found you know the classic example of more than half the budget just being flushed down the toilet you know not doing anything or going anywhere but you found that by giving people the resources they want on becoming more customer focused you had a eighteen times increase in the R Y you tell us about how that all came about and how that worked when things go right. Yeah I mean that story is really the inspiration for my most tweakable moment in all of the presentations I give. I make this comment after pointing out all of the inefficiencies that we have in in creating in content in marketing programs in really any project that happens inside an organization. It's oftentimes worse than the eighty twenty rule. It's ninety five five you you know. Five percent of the programs are generating all the results and how is so much happening. That doesn't work in. And you know my my tweet quote is behind. Every bad idea is an executive who asked for it and and you know it is funny but also sad and and again the irony of it is but we're the ones who agree to do it and and that was my point. was you know if managers all think that their job is to tell people what to do. Well I think his employees a lot of our job is to just do what our managers tell us. And and and that was the situation I found it was a bunch of really smart really well intentioned people who had been beaten down and they felt victims of immune culture and were were giving up and just doing what they were told none of that was working and so that was what we did. You know I walked around. I met with all these people and I found out they. They're really really smart people. They have great experience. They know it. They know what they should be doing. But they don't and so we all banded together essentially pull our budget we ended up you know essentially kind of focusing our programs you know there was like a fifty one percent. We tipped the scales just enough to get the organization to agree to focus on customer value. And we started creating content of programs that really focused on customer value. And a little an en- just enough not about product promotion of propaganda and it started generating these massive results. And so you know we started with a million dollars and then we got two million dollars and we ended up with five million dollars by the end of the three years of implementing this program that generates a massive. You know I think it was twenty four million dollars dollars or twenty four X in return. By the time I left and it was just an amazing example of when you have empathy for your employees for your colleagues for your team and you put the customer sort of at the center of everything that you're trying to do. You can really generate the results that the organization wants. Yeah and it's interesting to you talk a lot about the the the org chart and this is something that I've always been a pet interest of mine in something that can make you successful but the fact that there really is you know there's the org chart that gets published but then there's the one that's that really works in there. Tell us about that. Yeah well it's a you know the org chart I I like to say is just boxing. Lines that tell us who's above us and who's below us and essentially essentially it serves to to to inform lower level employees who their bosses in. Who tells them what to do? And and in the book I share a meetable Shit we'll share the free audiobook companion guide with your audience if that helps So they can see this cartoon that I found that shows the real org chart which is you know people that have have affairs and people that hate each other and people whose kids are on the same soccer team in people who you know gambled together and all kinds of crazy stuff That that really just reflect affected your the org chart is made up of real people but it it forgets the most important person. And that's the customer and in no Org Chart I've ever seen does it reflect the customer and so in a sense. The book is trying to break that traditional model not that we're not always going to have Hierarchy in some way I think in an organisation Asian there needs to be some order and some you know some level of people reporting to other people but I think the point is more the operating model of the Org chart needs to change and it really needs to put the customer as the focus. And that's that's something that we presented the book. And what I call the Bulls eye okay and so as far as these concepts in the book is. Is this the kind of thing that you would even want to work with. Companies on or do you think this is something that they're not able to the people that have this problem. Of course the major symptom is. They're I'M NOT GONNA ask for help for it. Yeah I mean it's it's we're really what we're talking about is customer experience customer centric city and and organizations that are purpose built to focus on customer value value on the Bullseye. Org Chart Basically puts the customer at the center of the Organization and it's an organization where everyone asks what's in it for the customer with everything that they do in the book I tell stories at each level if you're the CEO Jurgen From Lego was was somebody who rose to became the CEO because he essentially said. Hey what we've got here is broken any completely transformed the organization. But what do you do if you're not the CEO you know so. We told the story while really a couple of stories of individuals who've you've changed their organizations from the ground up by asking what's in it for the customer pushing back against the natural instincts of organizations to put itself ahead of customers ars and and the bureaucracy ahead of of the right operating models and so Really try to answer that for all levels and yeah sure enough were now. I'm giving giving keynotes notes and working with organizations on how to build a culture of empathy which has really been a lot of fun. We have to pause for a moment to thank Lincoln marketing solutions for their support of marketing over coffee. Time and places everything especially marketing but in today's age of a million messages per minute and not enough hours in a day..

Lincoln marketing boxing Jurgen Bulls
"lincoln marketing" Discussed on Social Pros Podcast

Social Pros Podcast

02:38 min | 1 year ago

"lincoln marketing" Discussed on Social Pros Podcast

"AH matches a great great guest and a terrific authored as well we'll talk about his book here in this episode a lawyer I want cool that's streaming Laura yeah he goes to the street I mean lawyer -able anywhere else if you haven't spent any time investigating what Lincoln Marketing Solutions Can do for your.

Lincoln Marketing Solutions Laura
"lincoln marketing" Discussed on The GaryVee Audio Experience

The GaryVee Audio Experience

03:21 min | 2 years ago

"lincoln marketing" Discussed on The GaryVee Audio Experience

"Just remember going through that in my mind, I was like this is going to suck because what entitled kids don't like is, when you cut off their credit card like like the kids that you by Mercedes foreign high school pay for their college unlimited Uber. Unlimited equinoxes and the first year at college, you buy them their apartment and you get them on limited Uber continues and you've got them their job when you decide because you're a parent that decides for some reason twenty three's, the year a kid gets cut off that kid fucking shits on you like crazy because he didn't condition them. Little sister so so so that happened. So I think I think if you get your that to me is the framework, if you can get your timing, right from over coddling culture safety. Yes, heart, and you can make that transition to merit, and every company's different every leader's different, you know, I missed the Mark here, which I hope will make me not miss the Mark the next time. It's but here's why do it. I missed the Mark or companies never been healthier today over correcting from when you create created, too, much entitlement is a hell of a lot better than establishing a company that is a Solis financial machine. You're never jecklin culture into that. So the seed matters. Leaders need to develop their communication skills for the first in college all the way till I exited my first business, I was pretty much solo. And so it doesn't come natural. Right. Trying to figure out your way. Maybe maybe, you know, maybe it's phone calls. Maybe it's hiring chief heart officer like making investment to culture now and giving her or him disproportionate power. Claude co. How to make a key higher. And see. What's really interesting about this. Right. So what's interesting is like a news, people actually do it like, and this is actually just an insight for all of you. What's interesting about me and probably. What's manifest with me is I'm dangerous enough to be able to give that answer where people that actually know answer. Right. That's what that's something that just good for everybody. Learn back to all the plates. I think something that people understand is how important it is to be dangerous enough. And you better be dangerous enough in technology and communication because that's where world's going until all of us die. Those two things are here. You've been reading, and understanding tech and you'd be better be dangerous enough and understanding, how to communicate, which currently is social media like that's probably a much bigger factor. And who I am right now then maybe even articulate enough, I'm glad I just did that because that really fucking matters because you do have to market your business even if you're to be, you should know how to do Lincoln marketing, because it will change your businesses, you, you need you to the SAS you can't rent that shit, you bet. You bet. As part of you. So I listen, one of the weird, you know, I think the mistake a lot of people would make four years ago as you're gonna learn how to code like everybody thought that was the unlock too. You You know. know, like like, like. It's a commodity every kid, I couldn't get. I was so pumped by years ago when everyone was sending their kid to learn how to code. This is going to be awesome coding is gonna be like plumbing..

Claude co Solis officer Lincoln marketing four years
"lincoln marketing" Discussed on Ask A Manager

Ask A Manager

05:36 min | 2 years ago

"lincoln marketing" Discussed on Ask A Manager

"Room? Thanks so much. I guess the people with no concept of personal space. I'm. Arked by this guy who keeps touching your arm. Your shoulder after you've told him to stop and by the way, good for you for being so straightforward about it. Because a lot of people don't they just kinda freeze up, and they feel really uncomfortable or annoyed, but they're not sure what to say. So it's great that you just came out and said, it the fact that he has ignored a direct request. Stop is pretty messed up. Now, you did say the said it in a joking tone. So that's the piece of this that a municipal just that you change and doing it that way, you know, making a kind of haha this is kind of a joke is a really common thing that people do especially women especially in a situation where dude is overstepping boundaries like this because we're socialized to be nice. And we are frayed that we will look like we're making too big a deal out of something if we use a more serious tone, and it feels safer being a little haha about it. Because you don't know someone might react. It's a super common way to go about it. And I don't blame you in the. Latest for trying that. But now that it hasn't worked. I think you've got to say it in a more serious tone. So the next time that he goes to touch you say this and use this tone. Hey, I told you I don't like that. Please stop that's the tone. Not joking stern firm. And you don't smile when you say it, which is another thing that we tend to be socialized to do in kind of tense situations where we're trying to get someone to stop doing something. You don't need to glare at him. But don't smile because he's apparently not taking you seriously. So we want to show him that you are serious. You shouldn't have to do this. You shouldn't have to get serious with someone at work. But he's creating a situation where you do. I think in situations like this when it's people just always worried that they're going to look like they're overreacting or that. They're being a stick in the mud, but you know, it's actually very weird for someone to keep doing this. When you've directly told him to stop. He is the one who looks weird for ignoring that not you for telling him to cut it out. So firm and direct, dude. I asked you to stop that. Hell you could even say it's weird that you keep doing that. After I asked you to stop what's up make him feel the awkwardness of what he's doing because it is awkward and weird on his side. Now with your other co worker the one who stands too close to you. And she's talking some people do just have different personal space bubbles than other people. And sometimes it can be cultural. But it's interesting that she does it to everyone, but your boss because that says she's conscious of it to some degree. I mean who knows maybe she was just intimidated by your boss, and otherwise what who knows what's going on? But we don't have to know why she's doing it in order for you to. Ask her to move a little ways back. I think you can actually just be quite straightforward. You can say, oh, you're in my space here a little bit. Or I need more space when talking to someone sorry will you take a step back or whoa. We're awfully close to your let me move back or hey, can you give me just a little more room here? Really any of these are fine to say. Sometimes there is a trick that you can use with people when you want to ask them to stop doing something and you want to avoid weirdness or tension because they're a colleague and you need to get along with them the trick. And I have mixed feelings about this trick, but sometimes works, so well, the trick is to present it as an idiosyncratic preference of yours. Like, I have a weird thing about personal space. Can I ask you to give me a little more room? Here you probably don't have a weird thing about personal space. You probably have a very normal desire for what our culture considers a normal amount of personal space. But sometimes presenting it this way, I have a weird thing about X can help the other person save face and prevent their from being awkwardness. You don't have to do it that way, you know, you're entitled to personal space without having to pretend that it's some weird hang-up of your own. But sometimes that tactic can be an easy way to get the outcome that you want if that sounds more comfortable to you an ultimately. That's what we want here. We just want you to get the outcome that you want in the way that's most comfortable, so hopefully, one of those options feels doable and will work. Let's take a break here. And then I'm gonna come back with a question about what to do if you're playing for jobs, and every company you talked to thinks that you're overpaid when it comes to marketing your business reaching the right audience at the right time, really matters. If you want to target your customers were there already engaging every day and thinking about business linked and can help Lincoln marketing solutions, let's business to business, marketers and advertisers drive. Brand awareness generate leads and build long term relationships everyday over five hundred million professionals engage with content on linked in and four out of five of them are decision makers at their companies. So you've got this huge audience, and as a high quality audience who are already in a professional mindset. Plus you can target your ads through things like job, title industry company and size of company linked in is offering listeners of this show, a free one hundred dollar add credit to get the credit and launch your first campaign. Go to Lincoln dot com slash manager. That's linked dot com slash. Manager, and you can try it for free up to one hundred dollars. That's the best offer out there right now. It's a really great deal. Terms and conditions apply. Hi,

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"lincoln marketing" Discussed on Ask A Manager

Ask A Manager

02:06 min | 2 years ago

"lincoln marketing" Discussed on Ask A Manager

"One time have feedback on your annual performance evaluation in December. Exactly, and I never had a performance evaluation with my old company so super excited to have anything. You're the only person in the world has excited about the prospect of valuation. That's okay. Now, I'm actually right there with you. I think they're they're really really helpful. Frankly, let's take a quick break here and then come back and get into your questions. When it comes to marketing your business reaching the right audience at the right time, really matters. If you want to target your customers were there already engaging every day and thinking about business linked and can help Lincoln marketing solutions, let's business to business, marketers and advertisers drive. Brand awareness generate leads and build long term relationships every day over five hundred million professionals engage with content on linked in and four out of five of them are decision makers at their companies. So you've got this huge audience, and as a high quality audience who are already in a professional mindset. Plus you can target your ads through things like job, title industry company and size of company linked in is offering listeners of this show, a free one hundred dollar ad credit to get the credit and launch your first campaign. Go to Lincoln dot com slash manager. That's Lincoln dot com slash manager. And you can try it for free up to one hundred dollars. That's the best offer out there right now. It's a really great deal. Terms and conditions apply. One other thing I would say is and we touched on this a little bit earlier. But I want to really dry it out don't be shy about asking for help when you need it. Because sometimes I think when people are new they hesitate to ask for help because they worry that it will make them look like they don't know what they're doing. But your new, and it's normal to not know exactly what you're doing people expect you to have questions and to need help. And frankly, it's more alarming. If a new person doesn't ask any questions and most people will be perfectly happy to answer questions for you..

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"lincoln marketing" Discussed on Social Pros Podcast

Social Pros Podcast

03:56 min | 2 years ago

"lincoln marketing" Discussed on Social Pros Podcast

"The third guest in our top ten who specifically say less as more. You'll hear it right here from Mike styles ner, you have as you mentioned, a very large tribe, certainly from SME and also from the conference how important is it for those people to be creating. Contented benefits. You like how how important is is user generated content UGC to the present or future success of your operation. Because because that's the that's the argument right that that Facebook in to some degree Twitter. And frankly, I think of actually Lincoln say, look, we're going to under prioritize brand content in the them. We're going to over prioritize content from real people than if you can turn those real people into advocates than maybe got something. Well, if you ask me year ago, I would say this is very important. But today, I would say it's not because we're fighting against algorithms J. So the old would say enable people to share your content because that's the key to everything. Right. So that's where the social shares in bedded in our blog, which gets over a million people a month, and all that stuff was very very important. But the, but the reality is that content is being prohibited from being seen by the communities on the social networks across every single social network. So it does become problematic to have. Strategy that has that hinges very heavily on your tribe, creating content for you if that content is restricted from being seen by their tribes. Michael is is brilliant. And it's one of the reasons I think he's had such great success with the social media marketing week and the social media examiner, another experts and his particular space is Eric censio who runs social media for the Houston. Texans. I enjoyed the show. Jay, I know you probably did just an NFL fan. We heard Eric talk a lot about combat relationship between he the team and the NFL any of you as our listeners have franchisee franchise or type structures. You're probably very familiar with that type of thing. I asked Eric another question that as the year kind of progress we found out was probably more important than when we did this episode number three fourteen and that was about proactive monitoring. And how do you kind of listen to your coaches of? Of your players and use social listening hopefully to be that early warning radar to the front office. Now, if there's something about to go to hell, yeah. Eric's, really, good guy, and is real leader in the Houston social media community. Also talked about on this episode the kind of Houston strong initiative that that the team put together by JJ watt in the wake of the big hurricane storms there last year. We had Eric on somewhat early in kind of the spring of twenty eighteen and then this season Texans. Promptly went out lost three games a row. And he sent me a note and said, I don't think we've one since I was on social browse sorry. I can't be held accountable for that. But then they subsequently went out and won ten games straight. They haven't lost forever as record this. I don't think they've lost in two and a half months or something. So we have done our best for the Texans, Texas. Good us. We haven't given a someone in the sports business another superstition because. Have enough of them. Well, yeah. But we've talked about the fact that you know, when people go on this show, they change jobs like, it's unbelievable. If you look at the history of guests on this program, the number of people who are still at the same company or in the same role is like five out of three hundred fifty you know, you go on social pros. You're you're either going to get promoted or you're going to change companies that seems to be the party line. I am hoping here in twenty nineteen that we can bring someone on from Lincoln to talk about that phenomenon. Absolutely. Yeah. Amber nestled who co author with me, and my first book, the now revolution is at Lincoln marketing solutions, I mean, we'll get her on the show next year..

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"lincoln marketing" Discussed on The MacCast

The MacCast

02:01 min | 2 years ago

"lincoln marketing" Discussed on The MacCast

"Don't load, we lose interest in each second a page takes to load a it costs. The company about sixteen percent in engagement and fewer visits means fewer customers, and ultimately that's not really good for anyone. So that's why cachefly has your back with their new web. Optimization capabilities all of your content will be optimized before it's delivered to your visitors without requiring any development effort from you. And with the recent addition of cash Fleiss, flexible edge, application platform and implementation services their capabilities reach far beyond those of any traditional CDN, cash flies web content. Optimization solution includes powerful API's for solving. Content distribution problems on the fly next gen image optimization application load, balancing and smart asset delivery, listen. If your website is directly tied to your revenue, and you know, it is optimize your sites content. Do it. Now guarantee the best user experience for all of your customers. No matter where they are whatever device they're using. And you can do that today. The good people at cachefly or even going to provide a free optimization consultation for listeners of this podcast. That's right. Just for you, a free optimization consultation from cachefly know, exactly where your website stands today with a lighthouse score report. And learn how cash flies web optimization solution can add sixty points instantly to your score to do that. Visit MAC dot cash. Flight dot com. That's MAC dot C. A C H E F L Y dot com to get your free optimization. Consultation from cachefly and a big thank you to them for their support of the MAC cast. I'd also like to thank Lincoln marketing solutions for their support. You know, I'm linked user because it has a unique position..

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"lincoln marketing" Discussed on This Week in Startups

This Week in Startups

02:17 min | 3 years ago

"lincoln marketing" Discussed on This Week in Startups

"Yeah, because that really is what it's about. Isn't it like you? You have some idea. There is a business over here and you're triangulating on it, but this always these things that you didn't. -ticipant that send the business to a bigger place. Well, in the book and after you finish the last half, we can talk further. But in the book, a lot of the the underpinning of this book is about luck. Yeah, it's about the idea that things that make you successful are generally unpredictable and out of your control. And that luck is a skill to be mastered, meaning to be able to identify luck. You're lucky break when it happens and to seize the moment and have the excellence to be able to execute against that. That's a business skill, right? I believe luck is a business skill and I believe you need to be to be a generator of success. You've got to be a lightning rod for luck. So putting yourself in the position to be lucky. Exactly, right. As I tell people, I got lucky seven times. Yeah, right. Exac exactly where maybe eight now, who knows we get back from this quick break. I want to talk to you about how the market has changed these AVI venture cap-. Capitalists are now having much larger funds and we have this Masayoshi sun fon. We have sequoias growth fund. If these huge growth funds and venture funds seem to have become billion two billion dollars for venture funds. How does that affect how entrepreneurs go to market when we get back on this week in startups. You know, constantly counseling my startups about finding their dream customers and marketing to those dream customers. And typically, all you know about your customers is here geography, maybe perhaps their business title, what they do for a living. Oh, you want to reach a VP of engineering. Great. Whoa, he wanted the other person may. Other start-up may want to reach the head of HR and they have to have human resources for human capital in their title, right. How do you reach these people? How do you actually find them? Well, right about now you're probably thinking lane ten. That's how you find them if you're searching for people for jobs. But what if those people are your customers forget about hiring people for a second which Lincoln's at possum at I wanna talk to you about Lincoln marketing linked in is the world's largest professional network..

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"lincoln marketing" Discussed on Tech News Today

Tech News Today

02:02 min | 3 years ago

"lincoln marketing" Discussed on Tech News Today

"Vision down to their job title the company name and the industry better targeting of course equals a message that your customers will care about which in turn leads to more trust built with your customers in fact four to five customers on linked in decisionmakers other companies your building relationships that really really matter promote your business with lincoln marketing solutions to redeem a free one hundred dollar linked in at credit just go to lincoln dot com slash t and w that's linked in dot com slash t n w stands techniques weekly so they know that you were sent there by us linked dot com slash t n w for your free one hundred dollar ad credit terms and conditions apply facebook's cambridge analytica scandal is not limited to the us and the european union joining us to talk about the problems facebook and other social media that is creating in latin america is one avera torres from univision look to the show good so i explain what kind of problems facebook's misuse of customer data what are the problems at that specifically creating in latin america real movies the problem is we know ready that phase because of sharing data not only let mary everywhere we just learn about that the china and that continues to happen now latin america's extremely sensitive about privacy and there is one recent security so when you have company as facebook sharing information about what's going on on and the latin american market he's extremely sensitive because of security because they're getting out being because there is a problem when you posting some facebook that they're replicated in the bad guys mook at it there's definitely a problem now in these case we know ready the relationship between the us and let america's not the best right now so when we have people actually being accessed information and being.

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"lincoln marketing" Discussed on Marketing Over Coffee

Marketing Over Coffee

01:53 min | 3 years ago

"lincoln marketing" Discussed on Marketing Over Coffee

"Every apple form factor except apple tv and and so okay apple wants to make a bunch of good incremental improvements to all their products i love it it's fine with me yeah i'm well i think they do have and they've recognized that some work to do with their performance of twelve of apps firing off twice as fast as they do presently and then i think them saying that anything that can run iowa's eleven is going to be able to run twelve so they're not abandoning everybody for this jump so that the both kind of interesting moves on the product front there i thought marketing over coffee is brought to you by lincoln marketing solutions we've been talking about how great in mail is and they've got all the other advertising channels too when it comes to marketing your business it's all about reaching the right audience at the right time and connecting with them when your message will resonate the most so if you want to target your customers when they're engaging every day and when they're ready to make a decision lincoln can help you when you had ties on linked in the world's largest professional network you have the opportunity to build long term relationships with your customers relationships that often translate into high quality leads website traffic and higher brand awareness the first step is always talking to the right audience in everyday over five hundred million professionals engage with content on linked in and chances are you're future customers are among them lincoln has the marketing tools to help you target your customers precision down to their job title company name and industry and because better targeting equals a message that your customers care about which in turn leads to more trust built with your customers in fact four out of five customers who are on linked in our decision makers at their companies so you're building relationships that really matter to redeem a free one hundred dollar lincoln ad credit and launch your first campaign go to lincoln dot com slash mo that's linked in dot com slash emo see for your free one hundred dollar ad credit terms and conditions apply i we think them for their support of the show and yes checkout in male how many times i have to tell you get on over there lincoln dot com slash emo see all right so.

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"lincoln marketing" Discussed on Talking Tech

Talking Tech

04:21 min | 3 years ago

"lincoln marketing" Discussed on Talking Tech

"Talking tech is sponsored by Lincoln marketing solutions. When you advertise on linked in, you can build lasting relationships with customers that often translate to high quality leads website traffic and higher brand awareness for a free one hundred dollar Lincoln ad credit Goto linked in dot com. Slash talking terms and conditions apply. As we've discussed here on talking tech, the video network. YouTube is fighting a nonstop battle, the clean up its act and get file int- extremist and offensive videos off the network. This week, YouTube brag that computers are helping it do the job by shedding some eight million videos from the network. In the last three months of two thousand seventeen YouTube says, the majority of these videos were either spam or people attempting to upload adult content. Now, many believe that YouTube should have way more humans involved in the process. Many, many more humans to get stuff off the network, like the Scottish man who taught. His dog had respond to a sig Heil and worse or the far right provocateurs who deny the authenticity of the recent mass shootings at schools and taunt the victims. Now, the business model for you to parent company. Google is based on letting the machines do the work. Google insists, it has a good system in place, quote, deploying machine learning actually means more people, reviewing content, not fewer our systems rely on human review to assess whether content violates our policies. Google said now in situations like this, YouTube can't win. It receives four hundred minutes of new content every minute more than any human or machine could ever keep up with an as an ads supported business. It has to ensure that no violent extremist content or porn makes it onto the system because let's face it does Hershey's and Hilton and MAry wannabe. Be Dexter. Those type of I don't think so. But the way it works now is not working. Just check out the comments on the blog. A man named David. Graf writes, quote, I. Appreciate what is being done, but it's not enough every video uploaded to YouTube should be reviewed before it's posted. It may be pollyannaish, but I should not have to sit next to my grandsons in monitor every video they want to watch on YouTube. If Google and others cannot create a safe environment for kids on the web, then guess what the government will step in unquote. Further comments suggest that YouTube is anti-conservative. And of course there are a lot of complaints about people's channels that were taking down that weren't violent and they were not extremist. Like one about raising ducks. Now, YouTube ends its latest blog post by reminding that it plans to have ten thousand people working at Google by the end of the year to address what it calls violative content. It says it's also hired fulltime specialists with expertise in violent extremism counter terrorism and human rights. Well, good luck on the good fight. YouTube. What are your thoughts machines? Verses humans look for me on Twitter where I'm at Jefferson. Grammy, but listening to talking tech, we subscribe to the show on podcasts and Stitcher. Please review the show on apple podcasts. Which helps more people find the show, and there's always thanks everyone for listening. Talking tech is sponsored by linked in marketing solutions. You already know linked in as the world's largest professional network, but have you made Lincoln a part of your marketing plan every day over five hundred million professionals engage with content on Lincoln, and chances are you're future customers are among them when it comes to marketing your business. It's all about reaching the right audience at the right time and connecting with them when your message will resonate the most. So it makes sense that if you want to target your customers where they are every day and when they're ready to make a decision linked in, can help you linked in, has the marketing tools to help you target your customers with precision down to their job title, company name and industry four out of five customers who are on. Unlinked in our decision makers at their companies. So you can be sure you're building relationships that really matter to redeem a free one hundred dollar linked in ad credit. Go to Lincoln dot com. Slash talking that's linked in dot com. Slash talking for your free one hundred dollar ad, credit terms and conditions apply.

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"lincoln marketing" Discussed on Marketing Over Coffee

Marketing Over Coffee

01:30 min | 3 years ago

"lincoln marketing" Discussed on Marketing Over Coffee

"Dump your hard labor and time into it so thanks again lincoln marketing solutions will be talking more about that as the quarter goes on we appreciate their support and helping us bring you the show which by the way we promote on lincoln ourselves so check it out again lincoln dot com slash emo see what i think the third and last thing from the show that blew my mind that is usable today was watson studio we've talked on the show in the past about programming languages like scratch the mit language that lets kids drag and drop software together pretty cool stuff right watson studio now does that for a and specifically for deep learning so you can assemble a deep learning algorithm of your of your own choosing with all the different layers soft max relish every every component that you see all the major deep in trade papers without writing any code you do not have to learn python you do not have to learn charissa tens of flow drag drought the blocks together so you understand the structure in the strategy of deep learning but you just don't have the code in capabilities watson studio now gives you the ability to say it's drag and drop this deep learning computer and see what happens it is incredible and the compute costs are so low there laughable i think i was trying out the demo and working with my own model and twenty layer model and it said your estimated cost for this month will be three cents i'm like.

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"lincoln marketing" Discussed on Bloomberg Radio New York

Bloomberg Radio New York

01:46 min | 4 years ago

"lincoln marketing" Discussed on Bloomberg Radio New York

"At that time so what what i saw the movie in what she what she didn't say is that the way that lincoln got that amendment past despite doing stuff that today is illegal you can not what your brother long was the front of the law to the post mass roland ohio really did you think you can hard to bag man from albany to go around bags of cash to persuade people we do then with their everybody is one of the fun but there but the important point is there are many people who feel that changes in the procedure appear they were meant to claims that like getting rid of your marks actually may have made the problem worse because now the leadership has no way to reward people who actually do what they want them to do and this is actually contributed to the pred lock so what what hillary clinton was saying was interesting but there's no way to go and be lincoln market doesn't work after debate number three is well mr runners with will advisors full disclosure at times managing essence of michael bloomberg again his course majority owner bloomberg television and this radio station burn radio future's gonna six down future is them in a forty two zero one ten ninety four sterling one twenty three await it's our surveillance brought to you by must a white plains isn't month to white plains dot com to get national headlines now for michael bourn michael david tom brady very much credit as pledging more to actually for families with the young kids clinton announces a plan today to double the child tax credited and to increase the amount of low income families could get back and refunds clinton sessions trying to help the struggling with across a child carry healthcare and college republican vice president obama the mike pence's back campaigning with donald trump ben scandal the weekend campaign appearance after the fallout from a two thousand via video and which trump.

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