Aired 11 months ago 1:53
leeson simon Discussed on WIBC 93.1FM
From the news
Aired 5 years ago 51:08
ExtraTime Radio: Alexi Lalas (Fox Sports), Merritt Paulson (Portland Timbers)
First things first, the guys mourn the departure of former host and friend Nick Firchau. Then Alexi Lalas joins the crew to talk US U-20s, whose World Cup quest is still alive, and gamesmanship in soccer in the wake of the controversy surrounding the New England Patriots. Is there a soccer equivalent? In the second segment, Portland owner Merritt Paulson joins to offer his thoughts on the direction of the league, big-money DPs and USL PRO's impact on Portland soccer. Find out why he says marketing has nothing to do with the Timbers' transfer business. In the mailbag, the Canada question is resolved and listeners wonder whether having Michael Bradley and Jozy Altidore in Toronto might create Reds fans south of the border.Email us at ExtraTime@MLSsoccer.com or tweet us at @ExtraTimeRadio. And make sure you check out our West Coast brethren at March to the Match every Wednesday!
Aired 3 months ago 40:46
Ep. 041 - Stay On Target: Where The Real Value Lies In Targeting Audiences on Social
In all forms of marketing, misunderstanding your target audience means missing the mark. But why are so many brands failing to resonate with their audience on social media when the tools available to them are so sophisticated? In episode 041 of Social Minds, weâ€™re joined by Social Chain UK managing director Katy Leeson, to discuss how social-first data capabilities are revolutionising our understanding of modern consumers and what lessons can be transferred from traditional media targeting. Intuitive targeting means knowing that customersâ€™ offline actions donâ€™t always marry with their online thoughts, or that effective youth marketing means not falling for the stereotypes associated with millennials and Gen Z. In this, Katy reveals how brands can succeed by understanding who is talking about your brand, where theyâ€™re talking and what those conversations really say about you.
Aired 3 years ago 50:58
PBI 010: Sales Conversion With Lisa Sasevich
Lisa Sasevich tells how to get your message out and enjoy massive results, without being "salesy"