16 Burst results for "Kimberly Marie Bonner"

"kimberly marie bonner" Discussed on Business Scale Insights

Business Scale Insights

02:45 min | 11 months ago

"kimberly marie bonner" Discussed on Business Scale Insights

"So kind of unpack the services that you provide with emissions after the break we'll be right back Kimberly Marie Bonner helps millions make millions on business gale insights Thursdays at twelve thirty pm WSB our business scale insights helps your business moved from startup to scale and is sponsored by new day consulting system it's new day consulting systems can help turn your business into a franchise and scale globally interested don't their website new day consulting system dot Com and don't forget to tune in Thursday's at twelve thirty for business gail insights with Kimberly Marie Bonner if you already have a proven business model but I have concerns about the best way to grow and scale then you should contact the experts at new day consulting systems new day uses innovative techniques to ten times the impact of your business your local business can become a regional national or international enterprise new day nothing systems will show you how for more information and to get started with new day visit the website at new day consulting systems dot COM one new day consulting systems dot com to get your business off the ground into contact new day to day Kimberly Marie Wagner helps millions make millions on Business Gail Insights Thursdays at twelve thirty PM on WSB business scale insights helps your business move from startup to scale up and sponsored by new day consulting systems new day consulting systems can help turn your business into a franchise and scale it global with interested go to their website new day consulting systems dot COM and don't forget to tune in Thursdays at twelve thirty for business gale and science with Kimberly refiner if you already have a proven business model but I have concerns about the best way to grow and scale then you should contact the experts at new day consulting systems new day uses innovative techniques to ten times the impact of your business your local business can become regional national or international enterprise new day consulting systems will show you how for more information and to get started with new day visit the suck at new day consulting systems dot com one new day consulting systems dot COM to get your business off the ground and into contact new day to day business killing sites on your host Kimberly Bonner and.

Kimberly Marie Bonner Kimberly Marie Wagner
"kimberly marie bonner" Discussed on Business Scale Insights

Business Scale Insights

02:35 min | 11 months ago

"kimberly marie bonner" Discussed on Business Scale Insights

"We'll be right back after this break kimberly. Marie Bonner helps millions make millions on Business Gail Insights Thursdays at twelve thirty PM. AM on WSB our business scale insights helps your business moved from startup to scale up and is sponsored by new day consulting systems new day consulting systems can can help turn your business into a franchise and scaly globally interested go to their website new day consulting systems dot COM and don't forget to tune in Thursdays at twelve thirty for business gail insights with Kimberly Marie Bonner if you already have a proven business model but have concerns sermons about the best way to grow and scale then you should contact the experts at new day. Consulting systems new day uses innovative techniques to ten times the impact of Your Business. Your local business can become a regional national or international enterprise new day. Consulting systems will show you how for more information and to get started with new day visit the website at nude consulting systems dot COM one one new day consulting systems uh-huh dot com to get your business off the ground and into contact new day to day. Kimberly Marie Bonner helps millions make millions on business scale insights Thursdays at twelve thirty PM on WSBIU business scale insights helps your business moved from startup to scale up and is sponsored you buy new day consulting systems new day consulting systems can help turn your business into a franchise and scaled globally interested go to their website site new day consulting systems dot COM and don't forget to tune in Thursdays at twelve thirty for business gail insights with Kimberly Marie Bonner if you already have a proven business model but have concerns about the best way to grow and scale then you should contact the experts at new day. Consulting systems new day uses innovative techniques to ten times the impact of Your Business. Your local business can become a regional national or international enterprise new day. Consulting systems will show you how for more information and to get started with new day visit the website at new day consulting systems uh-huh. DOT COM NEW DAY CONSULTING SYSTEMS DOT COM to get your business off the ground and into orphaned contact new who day to day and we're back. This is business. He'll insights with your host..

Kimberly Marie Bonner Marie Bonner
"kimberly marie bonner" Discussed on Business Scale Insights

Business Scale Insights

01:47 min | 11 months ago

"kimberly marie bonner" Discussed on Business Scale Insights

"Do supervise visits visits. Therapeutic supervised visits monitored exchanges reconciliation. Wow i'm so excited. We're gonna talk more about these services and how you can take advantage of them. After we come back from the break kimberly marie bonner helps millions make millions on business gail insights thursdays today's at twelve thirty pm on WSB our business scale insights helps your business moved from startup to scale up and sponsored by new day consulting systems new day consulting systems can help turn your business into a franchise and scaled globally interested go their website new day consulting systems dot com and don't forget to tune in thursdays at twelve thirty for business gail insights with kimberly marie bonner if you already have a proven business model aw but i have concerns about the best way to grow and scale then you should contact the experts at new day consulting systems new day uses innovative techniques speaks to ten times the impact of your business. Your local business can become a regional national or international enterprise new day. Consulting systems will show you how for more information and to get started with new day visit the website at new day consulting systems dot com one new day consulting assaulting systems dot com to get your business off the ground and into contact new day to day. We are back with business scale insights. I'm your host kimberly bonner and i'm here with dana khan who is the executive director director of faces family co-parenting enrichment services and broward county florida and.

kimberly marie bonner kimberly bonner WSB dana khan executive director broward county director florida
"kimberly marie bonner" Discussed on Business Scale Insights

Business Scale Insights

02:02 min | 11 months ago

"kimberly marie bonner" Discussed on Business Scale Insights

"Welcome to business scale insights with kimberly kimberly marie bonner listen for commentary interviews and information on how to grow your business for all the details contact business scale insights network dot com so empire-builders argue ready peers kimberly marie bonner hello and welcome empire-builders to another episode of business skill insights. I'm your host kimberly. Marie bonner and i'm so excited. I can't believe it's august number one. Can you dana now and august means back to school time for a lot of people for most people that i know particularly here in south florida and i wanted to shift and pivot the business skill insights <hes> series as to really focus on businesses and <hes> organizations that provide services to children and their families and so last weekend i had john limpets who is a great entrepreneur providing great <hes> services to children and their families in the washington. DC area and today hey i am <hes> focusing on parenting and co-parenting services and here. I am with dana khan and for those those of you who don't know dana. I don't know why they would know you because you're a rockstar right. Thanks can really seriously dana is the founder of family the and co-parenting enrichment services and the mission of faces <hes> is to enhance family communication and functioning using an educational approach focus on healing family relationships they collaborate with community judges lawyers and mental until health professionals to promote healthy family interactions by giving evidence based parenting programs anger management strategies.

kimberly kimberly marie bonner kimberly marie bonner dana khan founder john limpets south florida washington
"kimberly marie bonner" Discussed on Business Scale Insights

Business Scale Insights

01:34 min | 11 months ago

"kimberly marie bonner" Discussed on Business Scale Insights

"Kimberly. Marie wagner helps millions make millions on business scale insights thursdays at twelve thirty pm on w._s._b. Business gail insights helps your business moved from startup to scale up and is sponsored by new day consulting systems new consulting systems can help turn your business into a franchise and scaled globally interested go their website new day consulting systems dot com and don't forget to tune in thursdays at twelve thirty for for business gail insights with kimberly marie bonner if you already have a proven business model but have concerns about the best way to grow and scale then you should contact the experts at new day. Consulting systems new day uses innovative techniques to ten times the impact of your business. Your local business can become a regional national or international enterprise new day. Consulting systems will show you how for more information and to to get started with new day visit the website at new day consulting systems dot com one one new day consulting systems dot com to get in your business off the ground into contact new day to day and we are back empire-builders. This is kimberly bonner with business skill insights and i am so excited to have dr deborah tillman. She is the c._e._o. Of happy home.

kimberly marie bonner kimberly bonner dr deborah tillman Kimberly. Marie wagner
"kimberly marie bonner" Discussed on Business Scale Insights

Business Scale Insights

02:33 min | 1 year ago

"kimberly marie bonner" Discussed on Business Scale Insights

"I am your host kimberly. Marie bonner and you can believe it. We are in august. I can't believe it. It's like you blink and the whole year is gone right. I feel as though you know it was just yesterday. I was celebrating the new year but anyway here. We are so <hes> more than half of the years past and that means. It's back to school time for so many people <hes>. I've got a ton of relatives who've been calling me <hes> talking about back to school. I've got a niece. He's that's been tugging on my pocketbook talking about back to school and because of all that back to school flurry <hes> i wanted to take take an opportunity to focus highlight on <hes> children's focused businesses and <hes> the way different types of child focused businesses scale since everyone's so focused on children this time of year and i brought onto the to the radio show and the podcast john lipids of the c._e._o. Of fish and explore john are you still there on the phone with me. I am kamp thank you and he is based in northern virginia and john has this incredible <hes> camp exploration adventure adventure <hes> kind of there's there's so much deficient explore even though the name is kind of self explanatory but i wanted him on <hes> the broadcast even though it's the end of the summer to kind of talk about <hes> this child focused <hes> business because everybody's he's kind of focused on kids and what they're doing and and the different things that they're going through so that's the number one reason why i brought jon on and also for the rest first of the month of august and into september. I'm going to have all types of different guests. I'm going to have america's supernanny a one of america's supernanny supernanny deborah tillman on the broadcast. I'm gonna have <hes> dana con on the broadcast who focuses on <hes> children going through. I'm divorce and services towards a focused on them. I'm also working on getting another guest who is based in texas who does a lot of kind of have fun stuff for kids in the texas region so stay tuned. If you've got a kid and or you're interested in child focused businesses. You definitely want to <hes> <hes> visit one zero three point nine f._m..

Marie bonner john texas america deborah tillman virginia jon
"kimberly marie bonner" Discussed on Business Scale Insights

Business Scale Insights

11:39 min | 1 year ago

"kimberly marie bonner" Discussed on Business Scale Insights

"I am your host kimberly. Marie bonner and i am so excited to be closing out our series on branding with none other than michelle shell talbert <hes> and nick nelson who we're going to talk about either. Leave all things related to personal. Branding and development and michelle is going to have event <hes> later on in august and nick nelson is actually going to be there and i think it was so appropriate that that they be on the broadcast kind of in the series and just to let people know who have not been paying attention to the series <hes> branding for a small business quite frankly is your bread and butter as someone who specializes in scaling businesses is one of the number one ways to increase your r. y. I differentiate yourself in the marketplace when it comes to mergers and acquisitions. This is the number one thing one of the number one things that comes into play if even when you're going out of business we're talking about i._p. Brand trademark trade secrets all that good stuff so branding is a big deal if you want to scale and if you're a small business looking in that direction that's one of the number one reasons why i devoted this series to branding so for some of you who are listening. Michelle talbert is not unfamiliar. You've heard her name before because she's been on the program before so michelle tauber. Say hello to everybody. I know they're kind of familiar with you but say hello again. I can't really empire bill. I is wonderful to be back. Thank you but nick you or a new name and your new face as it were. You are the c._e._o. Of brand per noor thank you so much for coming on the show. Oh and not as many folks are familiar with you. So please share your story with the audience mic nelson see your one sound or brampton north <hes> grandpa noor we help people products and organizations known as <hes> complain about you know roughly almost two decades of experience within marketing and advertising owning a marketing and advertising firm for proximity that long the most so dealing with an entertainment the marketing space so during that time frame <hes> under my leadership are managed <hes> motion pictures and television shows <hes> or <hes> major brands and interesting. I had actually over twenty some odd. <hes> films reached number one box office status concerned with putting together marketing campaigns that is amazing. It's twenty seventeen. You now decided that i wanted to to make it because i wanted to just have impact you know <hes> terms of <hes> closer to audiences and consumption of entertainment et cetera. That's not really solving a problem we do that. We're going to do that because we over index and that's what i want to do to make myself available for actual people people because what i'm seeing is that you have a lot of people that are great at what they do but they are stuck at for whatever reason in terms of either on moving to a next level achievement specific goal <hes> and this also business wise nowadays we're taught that we need to have multiple streams of income at least three and even from a corporate all the way through to entrepreneurs <hes> the thing that i saw that people are wanting to do something <hes> more to do something think different and <hes> there really was nobody that was filling that void now also have a gift for photography videography and all things branding and so <hes> over the course of twelve to eighteen months begin to figure out what praying for noor was and <hes> it started office really just you know image development here yeah but over the course of that time frame of the end of what i call my cars in terms of just really <hes> helping people in areas one one is strategy. I am do market strategy for years but these people how to get noticed online strategically <hes> by kabila something that's personal and very much unique to them in terms of helping build their story inconvenient in such a way that makes a sensitive attracted to its targeted audience. The whole thing was basically marketing stuff whose audience what do they want to know. What are you provide. What's the return vestment that type of stuff excellent images inches on the thing that in some of the habits amongst people that are online you scroll you scroll and you stop when something catches your attention in what i do catch people's attention as i create what i call school stopping him just like this pop from screen eleven look amazing racing and you're not naked. You're not naked. You're making nobody claps for any of mine video nor any of my images so yes this is this is all professional people still pop in the spring. I also <hes> and so <hes> so creating those images people feel <hes> their very best and we look very best <hes> and then also through coaching coaching in terms of okay. I'll coaching and support long-term. Okay now i have. I'm dealing with a variety of people who are not very somebody was social or have the using in a way which is personal personal but not professional so we're going beyond the self easy on the showing your particular party <hes> or your or your family and kids. We're talking about leveraging social media in a method that allows you to be able to <hes> give people to know you for certain things and that's strange for folks a specially those in corporate and entrepreneurs just like okay. I don't know how to do that for granted. That's what it's all about because if you're not doing it what you will find yourself one days as waking up and realizing that your new your word of mouth clients on the number there <hes> but you are <hes> lagging thing and quite frankly retarded so dinosaur and so i have really helped remarkable people get beyond those issues and help them blue acclimated to this new environment which is social but then also didn't notice well. I am so excited that you shared more of your story your background in a marketing particular because i'm gonna kinda. Go off the range a little bit and and and share with you you something that i've talked with other business developers and business consultants about that we're seeing the marketing space <hes> and believe it or not particularly in the social media marketing space and it seems as though a lot of agencies and a lot of gurus out there they have no idea what brand strategy it is nick like they have no idea what brand messaging is and i'm a lawyer by training and so is michelle and <hes> i'm sure michelle's probably seen some of this too but it's it's amazing when you feel as though you get branding and you don't have the marketing and ad <hes> guru background but you understand the basics of a consistent message write a story that needs to be told but then yet you've got a lot of people out there air in the marketing space who they're just putting content out there but there's no there's no what are you going. What are you trying to get people known for <hes>. It's one thing to just get bodies in the building or seats in the restaurant. We understand that but couldn't goodness gracious. We got we we we have to do something thing related to the brand. Have you experienced that or is it just me and all of my friends know it because the thing that were taught as bad <hes> <hes> as a business owner is that you know somebody who's fresh to this. Is that your brand is your logo. Your branch of the france your website <hes> it's none of those things it really isn't <hes> it. It's doing and leveraging the same thing that tried and true for ration- that have have been around for years have learned <hes> one of the examples. I give this particular <hes> they're known for specific. I think they're known for chicken. Eat more chicken ranks right but they're also they also make their clients feel certainly outstanding customer service outstanding customer service and they make you feel good. I've asked that question for you know for young and old. It's always the same chick-fil-a makes me feel truly feel it because of the customer service you know because of the month leisure because of the cleaning because of the inclusion and diversity that they have that you're going to restaurants and you see somebody that might be you know differently able. They're they're working with you in there. You know assisting you and saying hey i mean it's just a value system that they have and for some. It's very controversial others. It's very welcoming but whatever ever good bad or indifferent how you feel about them. They still makes you feel something. What i far to find out with. Many people is that you're so busy trying to push your agenda agenda for sure whatever it is you're hawking or summit that you're not taking the time to be known for a single thing not multiple things but one thing make people feel a civil war and that and the key is connecting to and this is how we started the the series was suzanne term bill. She talked about how how your brand is really more so connected to what your customers how they perceive you and so <hes> getting clear on that that is really really really important to your point. The best brands have crystallized that right and they've got that down to a science and they know that one the thing that they do that they execute on that makes their customers feel fabulous so anyway i we only have a few minutes left and then we have to go so <hes> into the break michelle. Do you want to add anything to what we just spoke about. Yeah i think what i would ask for that. Is that in terms of branding branding just like you said and crystallizing your message. It's really plays into the marketing because you're not clear about how you want want people to feel when they interact with you or your brand you. You don't know the language to use. You don't know who you're speaking to is it permeates every area area but marketing not to have your ending and it's right and you're absolutely right michelle. You're absolutely right well. When we come back from the break doc <hes> we're gonna take more of a deep dive into the whole brand discussion its relationship with marketing and social media and the we're all talk about at this great event michelle that you are hosting this on networking event. That's coming up and broward. County in nick will be featured so <hes> stay stay tuned and we'll be right back. We.

michelle nick nelson Michelle talbert michelle shell michelle tauber Marie bonner noor france business owner broward kabila eighteen months two decades one days
"kimberly marie bonner" Discussed on Business Scale Insights

Business Scale Insights

07:52 min | 1 year ago

"kimberly marie bonner" Discussed on Business Scale Insights

"Here's Kimberly Marie Bonner hello and welcome empire builders to another episode of business scale insights this this is your host Kimberly Bonner and we are continuing on our series discussing all things branding and brand development and I have with me on this episode Josh Gurban of the Gerpen Law Firm. Thank you so much Josh for joining us today. Thank you kimberly privately absolutely now before we go into a deep dive Josh I just kind of want to remind our listeners <hes> and also kind of Ah get affiliated those who are just joining this entire series about why I wanted to focus on branding and brand development this month and the number one reason is when people talk to me about scaling a business one one of the things that goes probably not fought a very well and not really new ought not strategically thinking is the brand and <hes> that includes the trademark that includes the name <hes> branding is more than that but it certainly includes that and so to develop a great business that lasts you don't WanNa be generic. You've got to have some kind of unique distinguishing identifier fire in a very competitive marketplace because if you don't it's going to be really really hard for people to choose you and transact with you so branding you know generally is thought of as a name a term a sinus symbol that identifies a seller or maker of a product or service in the marketplace but it's more than than it's again definitely a differentiator <hes> it's also got <hes> issues related to kind of values and identity and in all kinds of emotional kind of triggers that are associated with branding but I wanted to focus in this series on brand because I see so many small businesses just forgetting how foundational this is so oh I've got josh of the Gerber Law Firm because he focuses on everything related to trademarks and trademarks are a critical piece to the whole brand development and enforcement in licensing opportunities so I want you josh to kind of share with the listening audience. I know you're based in The Washington D._C.. Area but we're in south Florida <hes> many of our listeners might not be affiliated with you <hes> in the work that you do at your law firm so can you just share more about you and your work with the listening audience absolutely and thank you for having me. I should mention I did my first year Law School Doubt University of Miami so very familiar with the Florida area and a.

Josh Gurban Kimberly Marie Bonner Gerber Law Firm Gerpen Law Firm Law School Doubt University of Florida Washington
"kimberly marie bonner" Discussed on Business Scale Insights

Business Scale Insights

12:12 min | 1 year ago

"kimberly marie bonner" Discussed on Business Scale Insights

"I'm your host Kimberly Bonner and we are kicking out a brand new series or kicking off a brand new series on all things related to branding and brand strategy and with me. Today is the brilliant Suzanne to Turnbull. Who is the C._E._O.? Oh of uncommon marketing and she is very well known in the South Florida Area I've seen her face and and her seen her name in so many places she speaking constantly on media marketing social media <hes> social media branding influencers all kinds of good stuff so say hello to the audience real quickly. Is that first of all Kimberly. Thank you so much for having me. I'm so excited to be on your show then hello to everyone out there awesome well I just wanted to before I take a deep dive with Suzanne. I just wanted to tee up the whole topic of branding because you know there's a big debate out there in marketing land about the relevance of brands and if brands are going away and if branding is important anymore and as many of you know I am a franchise developer before that I was an intellectual property licensing Guru I mean that was my claim to fame for good chunk of my life and end so branding and trademarks and trade secrets and all that good stuff that goes into developing a brand you know I've spent a lot of time kind of in the weeds in that space but also looking at how you commercialize socialize a brandon how branding actually <hes> impacts the Aro I for a business particularly. If there's a merger or an acquisition or anything they want to expand they want to have an I._P._O.. ETC and so forth so my entire career kind of has been in this space and so <hes> when I pivoted to really focusing on franchising one of the things that I notice is when a small business came to me Suzette and they were like Oh oh both got I want to scale my business and I think I won't live range is the funniest thing would occur because I would ask them. What about your brand? You know what does it mean is it you know do people know you out in the street. <hes> is is is your name on the lips of people when they think of pie or cake or pet sitting or shoes and they really couldn't give me an answer and one of the things that shocked me was not only could they not give me an answer to that. Not many of them had didn't even know what trademark they hadn't even protected their name right so I was like every time I would encounter a very like strong small business. This would be a recurring theme so I thought well let me just pause you know and take time for kind of a public education effort in this series and I'm so honored that you are with me to kick this whole thing off one of the things I one of the reasons oh I think people are confused about brands is that when you just kind of Google branding you get just kind of people are all over the place like people just don't know how to define it and so a tried and true definition is kind of a name a term assign a symbol that identifies cell or the maker of a good but it's more than that but it's clear that when you have a brand you're able to distinguish that brand from generic X._Y._Z. right so you think of Nike. That's a great. Icon a brand that's kind of stands for kind of cutting edge rebellious athletic brands and when you think of apple you're thinking of a think differently a creative consumer electronics onyx and on and on when you think of Chick-fil-a you're thinking of high-quality customer service for a chicken based franchise right <hes> chicken based <hes> fast food franchise treat their customers well at treats Sir with excellence with his clothes on Sunday that is that is absolutely <hes> their brands so what I have tried to instill with some of my <hes> clients is my I call the five is of branding the I I is identity and maybe that's the reason why people are confused about what brands are because they think oh well. I have a brand because I have a name and I have a logo but when you even think about who it's about who you are right the essence of who you are so my identity is not just Kimberly Marie Bonner. That's my name right right but I'm so much more than that. I'm my value system. My beliefs my actions. Do I you know do is show up on time. Do I pay my but you know what I'm saying. You Know M.. I. extroverted at my introverted so when you think of a brand you know it's more than just think about it personally as more more than just how you look right is the essence of who you are and I think for a lot of companies. They haven't figured that out figure that out at all so identity influence. Are you influential in your industry. Are you a leader. Are you associated with other influencers. Here's the third eye innovation you gotTA. You gotta be innovative. You can't you have to adapt to changing circumstances right <hes> international <hes> this is not politically correct but I'll just say this. If you WANNA be an iconic brand and you have there's no way for you to go across geographical or cultural linguistic boundaries then you're probably not going to be one of an iconic brand. You're just going to be very very limited and lastly infinite. <hes> you know strong brands are timeless so you think of Disney you know. Roy Disney was around all well Disney was. I'm sorry around a long time ago and Mickey Mouse's still right and even more exactly far more profitable now than it was when he first started out so that those are some of my thoughts related to branding and I've got Suzette ah here because I want her to kind of pull out her ideas and thoughts because she's clearly an expert <hes> but before I do that I want the honest to learn more about you and what what is you do and how is it that you've become this social media powerhouse and every time I hear anybody talk about social media marketing. I see your face and I see your name which is powerful personal brandon yes so you have master Mr the art of personal branding yourself so share a little bit of that story with the audience so I'm the founder of on a common marketing and for the last ten years we have provided social media marketing management and training services to multi million dollar brands this mega ministries public figures awesome <hes> entrepreneur small businesses so we kind of run the gamut <hes> and the reason why we've been able to run the gamut of the sizes is because it all comes down to what is that company about them. What do they have to offer? What does that person have to offer to the world and that's that's exactly where we start <hes> but we've been doing this for ten years and we love it? We're passionate about it. <hes> which is another key to what we do in a part of our brand is being passionate about a and I think that's what has given me. The longevity that I have is that people see how connected I am passionate about the the subject matter one but also about my clients and their success awesome awesome you know <hes>. I know I shared a little bit of information about what I think. You know defines a brand but you're you're the expert here so share some of your thoughts about what makes a great brand well first of all. I agree with everything that you said but I'm just going to build on that <hes> to to just simplify right you walk into an electronic store and you're buying a big screen T._v.. And you have no idea where to start. You haven't done your research. All you know is you're leaving with a big screen T._v.. And then Dan you walk to the aisle with televisions and you're overwhelmed by all the choices absolutely that's how I feel when I buy Mascara. I'm overwhelmed by all the choices okay listing so then what Oh you do at that point you start to think okay. Which one of these names do I recognize name right so your brand is really an identifier so you think to yourself? Which one of these names do I recognize so you may recognize Sony Toshiba? <hes> you know some of the more obvious ones then now you narrow it down what you still have to choose you. Say what do I know about each of these brands reputation right now so your point. It's not just about how you look. What do people know about your brand? What is known known about your brand right so now you're thinking you know Sony's really reliable? You know they are long standing have been around forever. I'M GONNA buy a Sony. big-screen TV. Sony might not even be the best choice but with the information that you have about their brand and it is the best choice and that is why your brand is so critical especially in the online world people see you before they actually meet you or talk to you so now you're talking about the visual. What do your colors look like? What's your color Palate <hes>? What is your logo? Look like you know what's the name of your company. Will people remember it your social media handle. Is it easy to remember. Do you have underscores and all these different characters in there that make it hard to find you. All of these different parts is comes to one two three seven exactly zero underscore underscore Dan what Oh my word that is really really powerful <hes> and so in a crowded lead market market it becomes really really important for people to have a name to your point and a visual identity yes that they can recognize now now that we're coming into kind of this voice space we've got Google Assistant Alexa and all this other stuff. What's your view of the importance of branding in that space in the world well again? I think I think people are are using the same framework to make decisions. You know <hes> what they're also using is. What's the chatter online? No that's true so that feeds into the brand so are there more Alexis being sold Komo Google assistance. What do you hear people talking about Malacca exactly Alexa so if you're going to buy one of the two and you have not done your research what are you going to buy? You're gonNA buy absolutely <hes> Google is trying to get at that by undercutting them in price <hes> and so that's that's generally what people try to compete on if they don't have a brand name they try to go on price rise is right but that's that makes life very very difficult <hes> because you're going to have to constantly cut your costs cut your house at all time so that's that's not a winning strategy. <hes> when we get back from the break break I really WanNa talk about how brands in the social media era have been kind of built from the bottom up and I'm thinking of Fashion Nova and all these are makeup and beauty influencers on Youtube. Urban really they've just kind of flipped the script when it comes to branding and so can we talk about that. When we come back from absolutely I would love to terrific? Thank you ask your host of business advice and I'm so honored to be whistles at Turnbull and we're talking about all things brandy for you small business.

Kimberly Marie Bonner Google Sony Turnbull Suzette Suzanne Dan South Florida Roy Disney Alexa developer Disney TA Nike apple Chick-fil-a Alexis Youtube founder
"kimberly marie bonner" Discussed on Business Scale Insights

Business Scale Insights

12:10 min | 1 year ago

"kimberly marie bonner" Discussed on Business Scale Insights

"And welcome empire-builders to another episode of business scale insights, I'm your host Kimberly, Marie Bonner. And I'm so excited to continue our series on the restaurant business. We are really focused on these next few episodes. We're focused on how to take your restaurant business from startup to scale up. And so in that regard, I've brought some of variety of restaurant tours onto interview last week. We had the CEO of urban bricks franchise system who actually owns and operates a global franchise system with over a hundred units and today, I'm actually bringing it closer to home. And I'm interviewing this EEO of fat boys barbecue in Broward County. Joyal halston, and I am so honored to have him on the program today. So. So mister halston. Thank you so much for coming onto the program. Thank you for having me Kim. I'm so honored, well, you and your family have an incredible story, and I have to say have to preface all of this, that I heard about shore your barbecue restaurant from friends and family. So that's wonderful. That means you have a buzz on the street. That means people know about you, and they know about your brand, and then when I did a little bit of research about you. I saw an article that you are so so well known in the area that you have people fly in from the Bahamas to come to your restaurant, which is pretty impressive. I might say, so as really really congratulations for having that kind of following. So you are locally owned your family owned. You are a veteran you have an increase. Your also a pastor, you and your wife own the business. It's just a great inspirational story. And I want you to share that story with the audience today a little bit. Well, thank you for having me Kim, I wont all and just appreciate everything that you do for the business community thing, and helping entrepreneurs with inside resources and it's people like you that really help people like me along the way to really start, you know, in one place, and then, you know, escalate to where you desire to be I just wanna appreciate you on all that you do in sewing, back into budding entrepreneurs and restaurants here. So I appreciate this thing. Yes, ma'am. So we what was the long story, but just to give you a snapshot at what how we've gotten to this point, I am a military veteran, and I worked in aviation, once I got out of the military and my wife started, we got married, baggage thousand and nine my wife started wasn't for the post office, and she had been with the post office about nine years or so. And maybe eight nine years and she had grown weary with the post office wanted to, you know, venture out his mother things. And one day she was attacked by dog. And it was her. Yeah. Hurt pretty bad. And at that time, I was not financially able to do anything at that time. So I really start to, you know, look at what business ideas I have that could, you know, supplement my wife's income because she couldn't leave right away and I love to barbecue and I came to be just start barbecue. When you know and I love to barbecue so out of my that yard, I still have the same smoker that I started this business in my backyard, I look at it every day. What me and I started barbecue on that little smokeout, my backyard and letting friends and family, taste it and everybody loved it. And, you know, from there we did a church function and fat, boy, started right out of that. Search function. Everybody said we gotta have this barbecue. So my plan was just make enough money that I could, you know, make in two weeks with my, you know, why would you know make in the month that was my plan and here we all day. We started off in front of church, and we eventually got a little low small food truck, and we graduated to a big food truck, and starting all the food circuits, and we have lines of fifty to seventy five people waiting at a time, and we were served for five, six hundred people at food truck events. Some of the other. Trucks, when have many people, we have a line of fifty sixty five people, so we traveled the food truck circuit truck was parked down at the courthouse and one day, I drove by restaurant I was not interested in opening a restaurant I hadn't experienced and passed the restaurant and something said, you know, go forward and we gave it a shot in Deerfield and from day one the line was out the door, and it has been that way every since our children helped us out. It was think thirteen fourteen at the time, and they have been in the business, helping us out running locations running out of when they were teenagers when my, my wife and I could make any way hoping my mother-in-law she is just, you know, been there since day one. So it's a family of fan, my sister, my brother. You know, step, dad. I mean it is just been. A family of fair. Everybody digging in, in helping us spiel this business. I'm might be the face of it, but I am not the whole business in and of this by myself rather because it's a family of fair and my wife and my children have really been the bedrock of our business and keeping grow going and growing, you know, it's it's truly labor of love, you can tell that in your voice, and your story. And it's I hope I hope the people that are listening to us today, and even when it's rebroadcast on the podcast, what you're sharing with them, as very common, meaning you and your wife, experienced a pain point. Right. It was something that was jarring, and it got you out of both of your comfort zones, particularly you and it or not, that's a very common theme and entrepreneurship. And so whoever's listening to my voice in listening to you to your voice. If they're going through a similar pain point don't waste your pain. I've had the similar experience. I had a near death experience that literally birthed my company and it's taken me all over the nation's nation, this nation two different countries. So don't waste your pain. You may be going through a very kind of dark night of this whole of valley experience. But you're if you mind your pain, very well. Something can come out on the other end that will just transform not only your life, but it can transform your family's life, it can transform your communities live. I don't know why I'm going in this direction, but I'm gonna flow with okay because because I, I, I mean, I was flat on my back in ICU, and people were looking at me, and my, my father and tears rolling down his eyes and he thought he was going to lose his daughter at thirty nine and then I'm, I'm back. So so don't waste your pain saying your way. So anyway, if you haven't gone to fat boys barbecue there is one that is in Coral Springs in its very visited. It's a wonderful establishment. The food is even better. I bought a bunch of food over the Memorial Day holiday in my, yes. And my will I when we first met when we first met, I said, you know, my standard for barbecues very high because my daddy's from North Carolina and anybody. Style or North Carolina is just a big deal. I was like I it's. Yes, it is. It is like you worship at the altar the barbecue. So I bought the barbecue, and I brought home to my mom and my mom was, like, whoa. What is this? I said, if I tell you where it is going to be parked up in there. You go every day. Absolutely. Right. So it's hard for me to articulate the difference between your barbecue and everybody else's barbecue. And you know how people are barbecue fanatics but share with audience? What makes you a restaurant different? What makes you a recipe different? What makes your food the whole experience? What, what makes fat boys barbecue unique? Are well I one one of the things about barbecue is barbecue is regional guy. Carolina barbecue. Texas barbecue. You've got, you know, a sore Kansas City style barbecue. You've got a missing out. Barbecue you've got to Kentucky style barbecue, so barbecue is regional somebody in Memphis might not like the Carolina style. You know, so it's, it's open. Into interpretation. You know, based on a person's upbringing and their region and what they're accustomed to for us. We apply to marry all of these different regions in some form on other in what we do whether or not I port is more Carolina with brisket is more is Texas out brisket, you know, our baby bags some more of a Memphis, south baby bags. I think Lewis ribs or more of a Kansas City style. So we like marry all of these take all of these, you know, myriad of regions of barbecue, and we bring them together. Then we give southern sides with it, you know, and excuse me, he it breathes for great experience because it's like different things coming together from like different flavors. It's all good. But it's like, you know, everything is you meet. And we also. So came out of the food truck world. So we have awesome barbecue food truck menu. We've got sandwiches like the big daddy whereas, you know, Carolina port Texas brisket and smoke. Mac and cheese on top all one big huge sandwich. So that's you know our food menu. Definitely sets us apart, and we do seven five nine and we talk about collard greens. Cut and clean grease word word you have my mom was crying with those Colleen. Right. Right. So, so that's, that's what makes us unique and it's all homemade and it's made with love barbecues labor of his, and we put love into what we do in love into our customer service experience. And so we believe that that's what sets us apart. Okay. Well, I'm going to have to jump in here real quick. Because we have to go to a break. And we'll be right back. And let's talk about kind of two or three pieces of advice that you would be able to pass onto budding restaurant tours that you wish you had, when you start it. Okay. Okay. All right..

North Carolina Kim Kansas City Joyal halston Broward County mister halston Texas CEO Bahamas Kimberly Memphis Marie Bonner Carolina port Texas Deerfield Colleen Coral Springs Mac collard Lewis
"kimberly marie bonner" Discussed on Business Scale Insights

Business Scale Insights

02:41 min | 1 year ago

"kimberly marie bonner" Discussed on Business Scale Insights

"Philosopher. Financial philosophy by. Well, I mean but falling is just not cute. It's not pretty. I know as girls were taught to be sugary might hand. And we did it cat us. We know. Oh, my word tot serves us at some level until it doesn't. Yes. And if you're gonna sit in your little box in your little perfect life in your little perfect house in risk. Nothing it will serve you. But if you want something greater, and bigger, you have to risk you have to fall, you have to fail. You have to be okay with getting back up and trying again. Wow. Did you guys hear that? Did you ladies here? That, that's a lot that's a lot. So if, if people wanna hear more of the philosophies. Again where can they see you? I know you're doing so many different things you're active in Nabo. You've got all of your workshops, you've got your clients, you're also doing a lot of philanthropic work so pick one and plug it hard to the audience. Okay. So, well, I'm gonna go philanthropic. Okay. So I was just named event chair for American Cancer society's making strides against breast cancer for southern Palm Beach county and I am a breast cancer survivor. I am six years cancer free. And so the walk is going to be an October. And I would love to see everyone there. But if they want to learn more about me, she defined dot com, also grow dot co. Follow me on Instagram Facebook Twitter. Look, up my name, I'm there and love to talk to anyone that has questions. Definitely reach out to Julia. It'll be more than worth. It will change your life. Not only your business life, but your life trust me. She's done that for me. Read the book she strategy. She strategy book. Yes. Thank you. All right. Will that is up. Our time is, is over and come back next week on business skill insights, thank you Bye-bye. You have been listened to business scale insights with Kimberly Marie Bonner to get her personal attention to use in your go-to business scale insights, network dot com. That's business scale insights network dot com and tune in again next week or more from Kimberley Reid bond with business scale insights.

Julia American Cancer society cancer Kimberly Marie Bonner Kimberley Reid Instagram Nabo Palm Beach county six years
"kimberly marie bonner" Discussed on Business Scale Insights

Business Scale Insights

06:50 min | 1 year ago

"kimberly marie bonner" Discussed on Business Scale Insights

"Let me talk to this EPA, and I'm like, oh, it's just so funny, because they come to me, and they wanna they wanna let say franchise, their business. And all I see is. For lack of a better word, you know, accounting jujitsu. That makes them look legacy. Are not profitable, but it's clear that they are profitable. Right. But it's just all over the place. And it just looks like they're not profitable, and I say to them, honestly, you're not going to get any one who's really saying investing in this business because at some point someone is going to ask about profit. Yep. And the financials. Yeah. Some- somebody somebody and I, if and if you're not prepared to I like to use the word open the KOMO, no. And get some somewhat naked with people, then there is you might get your cousin, get you might get, you know, member, the, and it's not a bad thing. You know, they're BFF from college or whatever like that. That, that might be your first few franchisees. But beyond that, you're not gonna get a really talented savvy. Franchise invest. Or because they're just not. It just doesn't add up not saying that they're gonna use the same calculus as a Bank. But the there are the are going to be looking at the kind of the basics, the financial basics of your enterprise, and they're going to ask you questions. They're going to ask you pointed questions and any franchise developer that tells you. Oh, well, you know, you should hide that none of the in my opinion. That's very short sighted. I try to disclose kind of financial information in the financial of the, the, the franchise disclosure document. And I just basically say, let's, let's put as much information out there in that item, nineteen as possible, if it's good, right? Yeah. If it's not good. Maybe you shouldn't be right now. And, you know, a sitting it out a few years until that gets kind of cleaned up. Not everybody believes, like I do, but to me, one of the greatest ways to get buy in from any. Anybody not just a Bank. But however you wanna angels these sees franchisees is to really not to have to have to have a financial kind of. Statements that are readable and past the past the I'm not be Essen test. And then people are like, okay, this is this is a sound business because how else can anyone really tell if it's a sound business, right? Why think too, that it's really comes down to whether or not you wanna lifestyle business or a scalable biz agree. I agree. And people say they want scalable. Big not behave they're like a lifestyle business. You know, if you want a scalable business, you have to treat it with care and do the right thing, no matter what. And that includes pay taxes. It is so absolutely absolutely important. But I don't know you know, but this EPA's go kind of go along for the ride with that. What's up with that? So I think a lot of times, and I can't speak for other. I know. But I do think that a lot of times, they will follow the lead of their client. They won't do anything illegal, but they will help them to maybe manage their taxes. Right. But to your point, and this is again, why I have you on the program. CPA's and I love all you CPA is out there. I'm not beating you up. I'm just telling you sharing my own personal story. You gotta do more than just what the client is saying, when, you know, long-term, if they share with you, I have a vision or scaling the business, you gotta sit there and say, you know, if this is what you wanna do on term, and it's not a lifestyle to your point business. You know, we gotta pay some taxes at some point, but you also know that CPA's face the same stuff you and I face, which is the give him the opinion. And then then by the person goes they want to do. So that's the other side of this. I know. All right. Well, we will be right back after this break. If you already have a proven business model, but have concerns about the best way to grow and scale, then you should contact the experts at new day consulting systems. New day uses innovative techniques to ten times the impact of your business. Your local business can become a regional national or international enterprise. New day consulting systems will show you how for more information and to get started with new day. Visit the website at new day consulting systems dot com. One one new day consulting systems dot com to get your business off the ground and into orphaned, contact new day to day Kimberly Marie Bonner helps millions make millions. I'm business scale insights, Thursdays, at twelve thirty pm on WSB business scale insights, helps your business move from startup to scale and his sponsor by new day consulting systems. New day consulting systems can help turn your business. Into a franchise and scale globally interested don't their website, new day consulting systems got calm and don't forget, the tune in Thursdays at twelve thirty for business Gail insights with Kimberly. Marie bonner. And we're back. Thank you guys for coming back. I am interviewing Julia Aquino Serano, and we're talking about financial literacy for business owners. And so hopefully, you have been you've stayed tuned. We're in the final stretches at this episode. And I wanted to talk to Julia about issues related to women business owners because she's done a lot of work in that space, and we kind of scratched the surface, a little bit when you talked about women in numbers and kind of being a little paranoid about it. And so share with the listening audience your work experience. I know your past presidents of Nabo, and you'll explain that acronym, and just is there a difference between the genders when it comes to business owners and how they approach finances. Thank you. Sure is so I am past president of novel Broward, Palm Beach, which is

EPA CPA Julia Aquino Serano Kimberly Marie Bonner KOMO Marie bonner WSB Nabo developer Broward president Palm Beach Gail
"kimberly marie bonner" Discussed on Business Scale Insights

Business Scale Insights

09:58 min | 1 year ago

"kimberly marie bonner" Discussed on Business Scale Insights

"Welcome to business scale. Insights with Kimberly. Marie bonner. Listen for commentary interviews and information on how to grow your business for all the details. Contact business scale insights network dot com. So empire builders are you ready? Here's Kimberly Marie Bonner. Hello, empire builders and welcome back to another episode of business scale insights, and I have the honor of interviewing Julia Aquino Serano, who has spent twenty years in finance strategy and operations. You don't look at day over eighteen girlfriend. She has her bachelor's degree in finance and an MBA with a specialization in accounting. She also understands how to simplify the complexity of finance so we can utilize the power of our financial information and reports to both manage and build our businesses. I've brought Julia onto the show. I consider her a friend, but I also wanted her to share her expertise with the listening audience because I think financial industry is just a big area for business owners. That's just missing. I, I see it over and over again. It's gonna like groundhog day when I deal with the new client lake their basic pieces of their financial life of their businesses. Financial life that they don't understand. And I don't have an accounting background like you. And so I many times point them to their CPA, but unfortunately, there CPA's not like Julie. I wish I could clone you. So I'm trying to do that through this show. Many CPA's do not know how to teach these concepts or they don't care to teach these concepts. And hopefully you know this show for those who are listening, listen to part one because Julia goes over so many wonderful concepts financial concepts. And then also you can visit our website business Gill insights network dot com for a replay of the show. But before I go any further if people want to take a course from you, if they want to learn from you, they wanna follow you and be just become like, you know, just a follower devoted of Julia. How can they contact you? So I have a few Email addresses. Start with the main, too. So my consulting company all systems grow dot CO gives you formation about the consulting side. And then she defined dot com is my work workshops, retreats and coaching for women in on she defined calm. We actually have a really cool workshop going on right now called the zen of finance in. So if you go to she defined com type in zen, the workshop will come up, and you can take a look and see if it's something that you would enjoy. I highly highly highly encourage anyone who's listening to this broadcast to sign up for that. Although if you're a guy can you sign up for the him? Absolutely. Same everybody same concepts. I have to ask, because I know some guy was a kid, I'd do it to of course. But really I again I love my CPA's out there. But unfortunately, I have. I've not come across that many CPA's that teach their clients. So you're giving an invaluable service to everyone out there. And so, before we started recording, we were talking about this concept and you've talked about it with me. Many times of paying yourself. I if you're an entrepreneur of you're starting your own business paying yourself first. What's that? What's that all about? And why do you believe that so so passionately that that's very important? Sure. So I'm sure many listeners have or may have heard of the lean startup all kinds of books about bootstrapping, and, and we all start, you know, I have three companies we all start with really tight budgets and making sure that we can get the company off the ground. And I totally respect that in bleed that's necessary in an entrepreneurial environment. However, what happens with many entrepreneurs is if they have any money in the. Bank or any ability in the Bank to pay themselves to keep their their life running at some level, they won't pay themselves at all. And so what happens is everyone around them gets a paycheck, and they don't until such time as they quote can. But what happens is they keep hiring and keeping others. Never pay themselves to three years in their burnt out, and they're resentful in their done, or worse. They don't have any money in the Bank, but they can't pay themselves, and they're just so busy, keeping their head above water that they're throwing money out there to do everything that everyone's telling them to do instead of really looking at what paying themselves something even if it's small to begin with, and then utilizing the money that's coming in to obviously move the company forward. But if you don't pay yourself, something at some level, first of all, there's IRS implications. At some point. And you know, but really getting to the point that you value, what you're doing. You're working sixty. Seventy eighty hours a week. It's, it's very, very difficult. If you not get your company to a point that you can pay yourself something. Now, you can grow that something to the point that it makes sense. You don't have to take every penny out of the company, you need to reinvest, but really getting clear on not only what you wanna pay yourself. But then creating your sales plan to make sure that you can pay those around you and yourself create the sales goal from that place. It's so funny because in my experience, I've seen two types of business owners kind of like bipolar business owners on the one hand. They're the people who don't want to touch anything. They don't wanna give Alary. They're just petrified of that for whatever reason, and then the other people who are, greedy, is out. They don't care about really reinvesting in other than themselves and a car, and, you know, have you seen that kind I see it all the time on. Fortunately, and so, you know, you've talked to the, the business owner who doesn't want to take salary. One out of the people who are just like me me me. Me me. Offering. They're pilfering your own company. So neither business owner is going to be probably, I agree. And so you need to sort of meet in the middle. And I think in, in the first show we did talk about people that take everything to all the profit out, right? And that's dangerous. You have to reinvest in the company, so really it's understanding what you wanna get paid within reason what others around you need to get paid to do their jobs. Right. We need to operate the business and scale it. And then really start to decide what that looks like from a budget perspective and build your company that way. Absolutely absolutely. Well, and these issues also go to two concepts that you talk about in your courses being bankable, or is it lendable Lennon's, I'm sorry, Linda ble, and my Mansell. What are those concepts all about? Well, this is this is actually. A great conversation to be. And I'm sure you've run across this where entrepreneurs start making money and they start didn't have a positive bottom line, and then they're like, what I gotta pay taxes. So, so then they're like, well, I don't wanna be types. And so I'm gonna run some more stuff through here. So I don't show a profit. No, no. I I made a profit night. I made some money over here. But I'm gonna show that I didn't make a profit and so I didn't have to pay taxes. Well, guess what? They start growing two three years down the line. They go to a Bank to get financing in the banks. Like, will you never made any money then? No, I did. I did I made money. But I took it all. Now that doesn't work. It doesn't work. So you, you have to really your bottom line, your net income is so important to being lendable or financial and also cash flow. So again, remember, we talked about that net income of one hundred thousand dollars on your profit and loss from on the first show. But yet, you don't have any money in the Bank rate, your cash flows negative, because you're spending it on the balance sheet side, you have to pay attention to that as well, because the Bank doesn't just look at whether or not you have a positive net income rate, I made money, they also want to know that you have cash flow to cover the debt payments, and so you have to pay attention to how, and where you're spending your money and you have to strive to pay taxes. You have to strive to be profitable. So true. So true. Well, people think that they're getting away with it, and I can understand particularly in the early early early stages of a company, you don't want to people want avoid writing big checks. However, you know I've dealt with companies at been have been in existence for ten fifteen years. And, you know, I asked immediately to see I always no, it's not gonna go. Well, when I asked to see the PNL and the if if the business has been in existence for over ten years, and it takes it. I get well. Let

Julia Aquino Serano business owner Kimberly Marie Bonner Marie bonner Gill insights Julie Alary PNL IRS lendable Lennon Linda ble one hundred thousand dollars Seventy eighty hours ten fifteen years two three years twenty years three years ten years
"kimberly marie bonner" Discussed on Business Scale Insights

Business Scale Insights

09:29 min | 1 year ago

"kimberly marie bonner" Discussed on Business Scale Insights

"Business Gail insights with Kimberly Marie Bonner. And we are back with Julia Quino Serano, and we're talking about financial literacy for business owners, and we were talking about concepts like price and cost and I just want. Julia to kind of give us an overview of some of the key concepts that you think every business owner should really grasp in order to either be financially literate for their business or to increase their financial literacy for their business. Okay. Sure. I think the first one is actually profit margin. And that is understanding you or difference between costs and sales as a percentage of sales in that profit margin is very important to understanding what you have left to spend on operating your business. So on an income statement, or what we call a profit and loss, you're gonna have your sales your costs. Of good sold. And then you're you're gross profit, and then you have operating expenses. So those operating expenses are things like advertising or rent or payroll or anything that is actually an extra expense to upping the business that has nothing to do with building or selling the product. Okay. And then once you subtract those operating expenses from your prophet, your gross profit, you end up with your net operating income, and those just that alone just understanding that those concepts on your income statement is very important to understanding how much money the businesses making absolutely now, the greatest confusion for people is, but I have profit. Where's my money? Yes. Right. So my cashflow is negative, but I made one hundred thousand dollars this year. How is that possible? Why don't I have one hundred thousand dollars in my Bank? And so the difference between your net operating income in cash flow is the you're actually spending money in other places like debt. Or investing on the balance sheet side. So we have those two major financial statements income statement and the balance sheet, the balance sheet is where we keep things like assets liabilities and equity and the assets are the fun stuff like cash in the Bank inventory, right? And then liabilities and equity is actually the money you as an owner put into the business or liabilities like debt such as credit card in that. So if I made a hundred thousand dollars on the income statement side, but I don't have any money. It's probably because I invested money or spend money on something on the balance sheet side. That's good waves. Yes, does that make sense Kerr? And so on the balance sheet side where that hundred thousand dollars may be sitting in inventory inventory that hasn't yet sold so five inventories sitting on the. Floor of let's say three hundred thousand dollars that other hundred thousand is price sitting in that inventory, or if I have been putting things on credit cards, and I have acquired debt as a startup. Let's say, and I pay thirty thousand a month to credit cards or line of credits. That's coming out of my cash flow. It's it doesn't mean I didn't make that hundred thousand I made that hundred thousand I was profitable a hundred thousand dollars, but I may have used that hundred thousand dollars somewhere on the balance sheet side does that make sense to us? Absolutely. So when when you're dealing with a client, and they're having cash flow issues is it often because they have made a miscalculation as far as their debt-service or inventory is at just it every single time. I think that there's multiple reasons. Okay. But a lotta times. Because they don't understand this other side where the money is residing in a lot of times what happens is especially start-ups in in smaller entre preneurs, and I'm gonna say smaller, I've I've dealt with this. It's you know, ten million dollar companies. But the the company becomes their personal piggy Bank. And so they will just write themselves to check in put it under owners draw or they'll take it out of equity or they'll pay their own personal credit card with it or they'll pay for their card. There's there's other money coming out that actually does not serve the business, but as is taking money from the cash flow, and that's a big one in the startup phases in up to about ten million dollars. They don't realize how much they've spent because it's not showing up on there. Income statements coming out of the balance sheet equity was absolutely are there any other concepts that you think biz entre Noor's business owners need to know really short their financial literacy sure, I think that really looking at your expenses in relation to sales. So for instance, payroll to sales as a percentage of sales. So if your sales are one hundred thousand in. Month. In your payroll is fifty thousand a month. Then your payroll to sales ratio is fifty percent. And here's why that's important because if your sales increased to one hundred twenty thousand but your payroll stays at fifty thousand right because your capacity may be much larger on the payroll side than then your sales are at this moment, Raksha growing. Now, your percentage to sales has gone from fifty percent to about forty two percent. So you're actually becoming more efficient lotta times it happens in the opposite way where your sales will increase, but your payroll increases at a higher rate than your sales are increasing. So your sales go to one hundred twenty thousand in the month in your payroll goes to seventy thousand so now you're no longer at fifty percent. And you certainly didn't go down to forty two percent. But now you're at almost went set sixty percent, you know, fifty eight percent. So. You're becoming less efficient. And so for some business owner whose becoming less efficient. How would you advise them ado just increase sales? What would you? What would you do? We'd have to look at what's actually going strategically in the company because a lot of times me from the outside looking in says, oh, you're becoming less efficient. And then I'll ask them what's actually going on. And they may say, oh, no, no, no. We're investing in people because we actually expect sales in the next three months to be at one hundred eighty thousand and we need to do the the training. So we'll be more efficient in five months or they'll say, oh, I didn't realize we, you know, they told me we need more people and I hired and so if you're actually looking at your ratios, and you're looking at them in respect to sales you can actually start to make decisions based on information and say, hey, we got to a hundred thousand dollars with fifty thousand in payroll. What is the capacity of those of those employees at fifty thousand. And where can they get me to in sales? Oh, that level grouping of people can bring you to one hundred seventy thousand awesome. When I start getting to one hundred sixty thousand then I know I'm going to have to hire. Right. But we actually until we look at those relationships to sales. We're just gonna be looking at whether or not sales are increasing whether or not expenses are increasing we have to look at them in relationship to each other solid. Well, you know, one thing that I I also encounter over and over again with business owners is not just a fear of numbers of. I'm sure you have to do with that. But this idea that okay? Well, since I'm not a numbers person. I'm going to defer all of the responsibility for understanding my my numbers to someone who's much smarter than me like Julia Quino Serano, and she's going to be my CFO, and I'm just going to give that to her. And I'm gonna pay her a boatload of money for her to figure that out, and I'm gonna be on the beach. Thank thinking big big thoughts for the next kind of tesla like idea that's out there 'cause I'm a visionary. And I can't be bothered with these numbers like that. And that's why pay brilliant people like Julia. So what's what could possibly be wrong? What? Showgirl? Possibly. I mean, I don't want to really be the most financially literate person the were. That's why pay people like Julia. And this is an I know people who are listening, many of whom are business owners are thinking that I don't need to really know this. I don't need to because that's why pay you because you're genius. And you do that for me. That's right. And I am.

business owner Julia Quino Serano entre Noor Gail Kimberly Marie Bonner Kerr CFO hundred thousand dollars fifty percent one hundred thousand dollars forty two percent three hundred thousand dollars fifty eight percent ten million dollars ten million dollar sixty percent three months five months
"kimberly marie bonner" Discussed on Business Scale Insights

Business Scale Insights

05:47 min | 1 year ago

"kimberly marie bonner" Discussed on Business Scale Insights

"Numbers. I love that statement. So what exactly do you mean by that? That is just my number win statement. And the reason why is because our numbers like you said tell the story. And so what happens is if we don't actually understand our numbers, and we're making really management or entrepreneurs decisions on growing our business without understanding. How those actions of the numbers we are gonna screw something up. One of the biggest things we mess up is pricing. Oh my goodness. Can I tell you already had this conversation before tell my one minute pricing stories. So I go into a gentleman who has this amazing business mazing business concept. He's telling me as high profit margins and very unique business, and he's really one of the few in the game big clients, the whole thing. So I said, okay. So if you're making all this money your profit, so high where are your expenses so is expensive weren't that? Huge. So I said something's gotta be wrong. So your profit margins? Give me wrong. I said show me where your your costs. I I wanna see the breakdown of your cost to understand how you decided your pricing. So he took out a yellow notebook that had handwritten notes on his costs. And I said, wait a minute. This isn't in QuickBooks showing where he just done. Oh, no. This is all in my head. And I said, and he was like three million dollar business at this point in. But all in is it not making any money. And so he was actually bringing a loss. And so when I actually look started to look at his costs, and what he did took labor. I said, where's the labor costs? And he goes, well, I pay them off the books, and I said, all right. That's the legal. But. Vardon regardless. I said, where's that cost on your yellow tracking? Well, it's not there. I said that's a major part of your production would be my guess. And when we added it in he was making the product for free. Wow. Because he didn't understand. He was so worried about keeping it off the books. It didn't even occur to him. That was important in the pricing. He was only looking at the pieces that went into making it a not labor. So the labor was nowhere to be found. And so his pricing was completely wrong completely wrong for three years amazing. So was he just basing his pricing off of what he perceived in the market. He will. So again, he was one of three he had the quote lowest price. There was a reason he had the lowest price absolately because his costs were incorrect. And so he priced it without a major component of its cost. But again, this is someone who had never been in business before. Right. And so in his mind, how you made a product had to do only with the actual physical. Tangible pieces that went into building that product in. So the labor was never considered. So the pricing was completely off in labor was about fifty four percent of the cost. And Labor's always such a high component developing any business business model. You're absolutely right. So is that is is the cost issue or and or the pricing issue a consistent error that you see in almost every business that you work with like there's a flaw that people have just have not thought about what it takes to what what is the cost to manufacture XYZ while not not all the time. But yes, quite often their pricing is off based on what they believe their costs are. But what they're actually not looking at either is how their expenses lineup against their sales. So a lotta times your sales will be. Increasing in your expenses or increasing a higher rate than. So they think, but my sales are increasing. So I should be making more money, and that may be the case, but you're traveling more or you're spending more money on people you've hired at a quicker rate than your sales grown. You're investing many other reasons, but if you don't understand the that relationship, you just think your sales are growing. So you're not looking at really the relationship of all these line items to the sales awesome. Well, we'll continue this when we come back from the break keep if you already have a proven business model but have concerns about the best way to grow and scale, then you should contact the experts at new day consulting systems new day uses innovative techniques to ten times the impact of your business. Your local business can become a regional, national, or international enterprise. New day consulting systems will show you how for more information and to get started with new day. Visit the website at new day. Insulting systems dot com. New day consulting systems dot com to get your business off the ground and into orphan contact new day to day. Kimberly Marie Bonner helps millions make millions. I'm business scale insights, Thursdays at twelve thirty pm on WSB business scale insights helps your business moved from startup to scale and is sponsored by new day consulting systems new day consulting systems can help turn your business into a franchise and scale it globally interested. Don't their website new day consulting systems dot com. And don't forget the tune in Thursdays at twelve thirty for business

Kimberly Marie Bonner WSB three million dollar fifty four percent three years one minute
"kimberly marie bonner" Discussed on Business Scale Insights

Business Scale Insights

08:21 min | 1 year ago

"kimberly marie bonner" Discussed on Business Scale Insights

"Welcome to business scale insights with Kimberly. Marie bonner. Listen for commentary, interviews and information on how to grow your business for all the details. Contact business Gail insights network dot com. So empire builders, are you ready? Here's Kimberly Marie Bonner. Empire-builders? Welcome back to another episode of business skill insights with your host, Kim Bonner. I'm so happy to be back in the saddle on WSB. Our new day new time Thursdays at twelve thirty with my dear friend, the wonderful. Julia Quino Serano. She is very well known all over south, Florida. I think every time I meet someone. Julia. And I say your name, they're like. So she's just so incredibly well-connected, and she's you know, kind of born and reared here in the south Lord area. And I am true is true. South Florida native Hialeah in the house. Absolutely. So love her lover's spirit. She's also a bit of I would say a finance accounting grew. And I hate to say this. I don't wanna be Syra typical about the accounting types that I've met and the finance types that I've met, but you are very unusual to have that level of expertise in that space and also be as what's the word. You also have a deep understanding of emotional connection and how to connect with people on a human level, not just the numbers. And so did I say that a nice and of gentle way, you didn't? And I I think that that actually has come from doing a lot of personal work. Okay. And the way the reason I am the numbers person. And the reason I love it so much is literally I was that girl back in the day. When girls didn't do. Mad? I was the girl who excelled in math. Okay. And I love math. And so a counting really came naturally for me. You know, my undergrads and finance, and then my MBA with a specialization and accounting because I never wanted to be a CPA per se. But I wanted the accounting knowledge to do the work that I do. Oh, that's awesome. Well, you I I'm not a numbers person. But I was raised by a lot of numbers people. My grandmother was a numbers gal, she was in mathematical mind. My aunt wrote calculus textbooks today. So they're really know. It was like I would sit at the dinner table like am I really related to these? 'cause I am. So not that. But tell us a little bit more. You gave us a little bit of a background about yourself. The whole finance accounting piece. You love numbers then kinda tells a little bit more about your career trajectory and what you're doing now. Sure. So when I first got out of college when I was doing was I was working as a financial analyst many, many moons ago. And the reason I think I was so successful in that role is because I didn't just analyze the numbers and give someone and report to me. I actually need to understand the why why do the numbers look the way. They did what did the analysis actually tell what was the story. Oh in so being able to report on that really literally out of school because that's the way my mind works made me very valuable. But what happened was as I went along the path is I started recognize that the numbers told the story of the operations and the operations. In how the operations were run reflected in the numbers. And so taking those two pieces and utilizing them together to make managerial decisions became very important on my path. And so that actually is what brought me into all systems grow, which is my consulting company. And really looking at not not just the numbers because people will call me and say, my sales are stuck I can't improve my sales, and it's always so much more than the numbers. And it's generally always about the people in the operations. So I combine the two, and I look at both, and I can actually logically look at a process in see if it makes sense in a line that process to understand how it actually directly affects the numbers and work to improve both that is beautiful. So I would imagine a lot of people come to you. Because you have that kind of focus you come have that kind of specialty and not a lot of. I guess maybe there are a lot of other people out there that do what you do. But. But it sounds like you have a level of expertise that may be others. Don't I think that it's really the way I use the expertise. There's probably people that are smarter than me. And that may be CPA's and maybe better than me. And in how a transaction is booked all the way down the line. But what I think I do that unique because I actually combine the strategy the operational processes, the financials and the people so I actually helped to look at having the right people in the right roles and ensuring that if we have the right people in the right roles that they're they are working infective -ly, so really kind of throwing in some coaching. So I think it's the combination of all of them. And like, you said sort of that emotional human connection side that I use because it's so near and dear to my heart and making sure that that we're dealing with people not numbers. Absolutely. Well, that's the one of the reasons, and you're kind of the listening audience can can glean why? I invited you on the show is because you have a way of being able to explain numbers and finances in very human way in a storied way. And that's an tremendous gift. Not a lot of people have that ability, and that's coming from a, you know, four lawyer whose award person. So I really do appreciate it. And I think I listening audience will be able to take a lot from this. These two shows I'm gonna have you for not just one, but two one of the things one of the reasons why brought you on the show is financial literacy for business owners, and I deal with people all the time who want to do big things with their businesses. The come to me because I'm known as biz skill pro or they wanna franchise they're business and one of the first conversations I have with every business owner. So please don't call me. Don't send me an Email. Like, you know, Kim, wh why are you? You talking about business, you know, or profit margin of after having a two minute conversation with me. Well, it's because it's just it's critical. Like, I I as much as I might love you or like you or think you're terrific person. If you don't know your numbers, if you haven't wrapped your head around your numbers. What is there for me to scale? It's kind of like trying to cook a meal, and I don't I don't even know what I have to work with to make this wonderful wonderful wonderful meal. So I brought you on because I think is just a missing component for a lot of business owners. I understand business owners. If you're listening to me right now, it's not a judgment against you. It's just I think because of our schooling K through twelve and college, and many people just aren't raised around business is or business owners that number scare people, and they just feel afraid of number. Hours or they just don't appreciate how important some of these concepts are so for the next two shows. We're just going to try to break things down for people to get them to a higher level of financial literacy, particularly if they are indeed business owners now, you've told me a few times, you have to know your numbers to grow your numbers.

business owner Kimberly Marie Bonner Kim Bonner Marie bonner Julia Quino Serano Gail Florida South Florida Syra financial analyst two minute