20 Burst results for "Kevin Harrington"
"kevin harrington" Discussed on The EntreLeadership Podcast
"When did you know this was going to be more than just a great mentor ship relationship and become something that would be a book and and start spreading the word about why this is important than and then how to do it. You know i know for me. I was so i would go to these events and kevin being on shark tank when he would finish. Speaking to a room of thousand hundreds of people would line up. They wanted an autograph they wanted and but they actually all would say. I just need five minutes like that was the normal. I think five minutes. If i could ask you one question. I know it would change my life forever and so he was so gracious that he would take a lot of these. You know these five minutes or these one questions and it turned out to be the same question. What's the one thing. I need to do to grow my business. What's the one thing. I can do to start a successful business. What's this one thing and we started having this conversation off line. You know flying back in in a hotel or restaurant and what we figured out. Is that super successful. People have one thing in common. They all had mentors. You talked about your mentor. Being dave ramsey we've talked about zig ziglar. Guess what dave ramsey had mentors zig ziglar had mentors super uber financial successful people. All have this one secret. They have mentors. If you google mentorship there are the haves and the have not and sadly there are more have nots than are haves and so we basically said if there's this one burning question out there around success in growth in relationships business in life it is. The haves have people in their lives. We were not put on this earth to be alone. We were not supposed to do this. Entrepreneurial thing alone we're not supposed to lead entrepreneurial endeavors alone and there are people willing to help and we've got to tell that story and so that's how it became a book and that's why the book is not a how to book. It's not a one two three six steps to whatever. It is a journey of relatable entrepreneur with his mentor. Some unbelievable stories of kevin's live because he's had an unbelievable life and some really practical ways that those those lessons can be applied every single day we end every chapter with how you can take the business lesson and bring it home to your most valuable business which is likely the one you went home to your family. Not the one you went to. and so. that's when just this constant just yearning for this. This answer that entrepreneurs had for kevin and so it became this book bestselling book now on mentorship and we turned him before covid. Never has there been a more important time for people to have mentors than right now <hes>. It's great timing for that message. Kevin when you're answering those questions in that line and people are saying okay. I just need five minutes. I've just got one question. I've had this experience where people are saying. Okay what's the one book. I need to read. Or what's the one thing i need to do and i try to stop and say i. I understand what you're getting at but you're asking the wrong question because what you guys are talking about with mentor ship is. There's really something about constantly being hungry. Always being a sponge you know and a book that changed. My life is going to be different than a book that changed your life. The one thing you need to do is stay hungry reading all the time. There's no silver bullet book if you will or no silver bullet <hes>. Course to take you need to be consuming all that stuff over time. that's how we transform and grow as leaders and so when things you guys talked about in the book is the idea of building a dream team not just hiring people that can fog mirror but the people that are really gonna take you where you wanna go. And that's attention especially if you're small and caches tight paying for the talent that you need tomorrow and not just who can do the job today. What's the importance of a dream team. Tell you for me. You know i and i'll kind of begin. This and then kevin can really bring home for us. But the what. I learned from kevin and watching him. Was that up until the point that i met kevin i always hired as he said. I always hired who i could afford like ninety nine point nine percent of every entrepreneur out there. Whoever i could afford. I hired well. That is a way of growing your business through the rear view mirror. Because what you can afford is already where you're at and so i'm having this conversation with him one day and he is he said and i'm challenging him because i'm listening to stories and i'm like well. How did you afford that gyn. Why did you pick that guy. That was so far out. And he's like look. I'd rather have. I'd rather have ten percent of the time of a cfo that can take me to a hundred million then a hundred percent of the time of a cfo that's gonna go to a million and so also the concept is is that who do you need to go forward. What does your business need to accomplish the vision or the purpose. That's the dream team. And what i learned from kevin. Is you gotta get creative. You've gotta get creative sometimes to put the right team together. And he's he's got this great story that he can share around the concept of the dream team with with the laurie. Al folks and i'll let him share that. Because that's when i started to really learn that as an entrepreneur if you can put together the dream team and that's why the business i currently have is doing so well because i'm not in higher can afford a hired who was going to take me where i wanted to go and i had to get creative had involves some equity. I had involve some. You know some creative ways of incentivizing them but i now have the dream team. And that's why. I'm scaling beyond where i've gone before because i was in the way
Why You Need a Mentor with Kevin Harrington and Mark Timm
"When did you know this was going to be more than just a great mentor ship relationship and become something that would be a book and and start spreading the word about why this is important than and then how to do it. You know i know for me. I was so i would go to these events and kevin being on shark tank when he would finish. Speaking to a room of thousand hundreds of people would line up. They wanted an autograph they wanted and but they actually all would say. I just need five minutes like that was the normal. I think five minutes. If i could ask you one question. I know it would change my life forever and so he was so gracious that he would take a lot of these. You know these five minutes or these one questions and it turned out to be the same question. What's the one thing. I need to do to grow my business. What's the one thing. I can do to start a successful business. What's this one thing and we started having this conversation off line. You know flying back in in a hotel or restaurant and what we figured out. Is that super successful. People have one thing in common. They all had mentors. You talked about your mentor. Being dave ramsey we've talked about zig ziglar. Guess what dave ramsey had mentors zig ziglar had mentors super uber financial successful people. All have this one secret. They have mentors. If you google mentorship there are the haves and the have not and sadly there are more have nots than are haves and so we basically said if there's this one burning question out there around success in growth in relationships business in life it is. The haves have people in their lives. We were not put on this earth to be alone. We were not supposed to do this. Entrepreneurial thing alone we're not supposed to lead entrepreneurial endeavors alone and there are people willing to help and we've got to tell that story and so that's how it became a book and that's why the book is not a how to book. It's not a one two three six steps to whatever. It is a journey of relatable entrepreneur with his mentor. Some unbelievable stories of kevin's live because he's had an unbelievable life and some really practical ways that those those lessons can be applied every single day we end every chapter with how you can take the business lesson and bring it home to your most valuable business which is likely the one you went home to your family. Not the one you went to. and so. that's when just this constant just yearning for this. This answer that entrepreneurs had for kevin and so it became this book bestselling book now on mentorship and we turned him before covid. Never has there been a more important time for people to have mentors than right now It's great timing for that message. Kevin when you're answering those questions in that line and people are saying okay. I just need five minutes. I've just got one question. I've had this experience where people are saying. Okay what's the one book. I need to read. Or what's the one thing i need to do and i try to stop and say i. I understand what you're getting at but you're asking the wrong question because what you guys are talking about with mentor ship is. There's really something about constantly being hungry. Always being a sponge you know and a book that changed. My life is going to be different than a book that changed your life. The one thing you need to do is stay hungry reading all the time. There's no silver bullet book if you will or no silver bullet Course to take you need to be consuming all that stuff over time. that's how we transform and grow as leaders and so when things you guys talked about in the book is the idea of building a dream team not just hiring people that can fog mirror but the people that are really gonna take you where you wanna go. And that's attention especially if you're small and caches tight paying for the talent that you need tomorrow and not just who can do the job today. What's the importance of a dream team. Tell you for me. You know i and i'll kind of begin. This and then kevin can really bring home for us. But the what. I learned from kevin and watching him. Was that up until the point that i met kevin i always hired as he said. I always hired who i could afford like ninety nine point nine percent of every entrepreneur out there. Whoever i could afford. I hired well. That is a way of growing your business through the rear view mirror. Because what you can afford is already where you're at and so i'm having this conversation with him one day and he is he said and i'm challenging him because i'm listening to stories and i'm like well. How did you afford that gyn. Why did you pick that guy. That was so far out. And he's like look. I'd rather have. I'd rather have ten percent of the time of a cfo that can take me to a hundred million then a hundred percent of the time of a cfo that's gonna go to a million and so also the concept is is that who do you need to go forward. What does your business need to accomplish the vision or the purpose. That's the dream team. And what i learned from kevin. Is you gotta get creative. You've gotta get creative sometimes to put the right team together. And he's he's got this great story that he can share around the concept of the dream team with with the laurie. Al folks and i'll let him share that. Because that's when i started to really learn that as an entrepreneur if you can put together the dream team and that's why the business i currently have is doing so well because i'm not in higher can afford a hired who was going to take me where i wanted to go and i had to get creative had involves some equity. I had involve some. You know some creative ways of incentivizing them but i now have the dream team. And that's why. I'm scaling beyond where i've gone before because i was in the way
"kevin harrington" Discussed on Entrepreneur on FIRE
"Kevin mark we are back and we have a lot to talk about because man. There's so much value to be had in this topic. This conversation around mentorship so mark. Let's talk about how you in your mentor. Who's also the co author of your forthcoming book. Mentor to millions. Mr kevin harrington how did you meet the book itself the name of his mentor millions and the millions jail is impacted. Not millions of dollars. So we believe that the fastest way to impact the world if you have a product purpose or passion the fastest way and the biggest way to get that to the world is through mentorship. Just like you. You're impacting millions. Right now and you used mentorship to track. Put the octane. You had a rocket you're missing rocket fuel yet to put that fuel in the rocket for it to take off and now you're on fire so we met through a mutual mentor. This book wouldn't even exist if it wasn't through a mutual mentor you're gonna know and love the mutual mentor. That was zig ziglar. Oh so zig. Ziglar was my mentor. When i was nineteen years old my first official mentor. i flew down to dallas texas. I spoke on stage with him. He invited me to come to dallas texas. he asked me if he could be my mentor. Now looking back. I realized how just colossal of an ask. That was at the time. But i did it. I went. I stayed in his home. I ate dinner with him and the redhead and unbeknownst to me. I don't know kevin harrington kevin harrington doesn't know me but as a young man as he was starting his infomercial business he had a mentor. Whose name was zig ziglar. Now zig passes from this earth and we're all sitting here going. Wow we want this legacy to continue. And so i'm staying in contact with tom. And julie and cindy the children. Zig ziglar would guess what kevin harrington is also in contact with them and we're asking the same question. How do we keep this legacy going..
Why Having a Business Mentor is Essential to Success
"Today. I have two guests. My guests are kevin harrington and mark tim as an original shark on the hit. Tv show shark tank. The creator of the infomercial. Pioneer of the as seen on tv and co founding board member of the entrepreneurs organization. Kevin harrington has pushed past all the questions and excuses to repeatedly enjoy a hundred times success his legendary work behind the scenes of business ventures has produced well over five billion dollars global sales launch of more than five hundred products. And the making of dozens of millionare's twenty of his companies have each top two hundred million dollars in revenue. Martyrdom has been a serial entrepreneur an exponential thinking practitioner for almost three decades. He started more than a dozen companies. Several of which have multiplied imminent sold. They are the co authors of the great book mentor to millions. Thanks so much for joining me today. guys be here. Thank you a great to be here. Awesome so mark. I am going to start with you and ask you to share selvi. Would you think are important lessons that you learned from heaven in your mentor mentor relationship. Well kevin Kevin was kind of the dream. Mentor for me. You know he was he. He became my guide in my own. Entrepreneurial endeavors i had had a successful business multiple businesses. But i kept topping out at a certain level and when i looked at kevin as a shark you know i'm like he's taken over. Twenty businesses dobra hundred million dollars. He could really help me to scale and so to be candid. I had to give the best pitch. This guy's heard over fifty thousand pitches. And so i went to kevin and said hey look i know your time is valuable. I know that You've got a lot of wisdom you could share for me so if you would be my mentor. I'm gonna make this easy for you. And i'm going to become your student. And that was a pitch that he hadn't heard before thankfully and he said yes and so he became my guide in my entrepreneurial pursuits. I learned you know. Probably the two biggest things i learned was about following the eyeballs. He calls a aggressive curiosity at the short hand for that is follow the eyeballs. Where are people looking. The chances of success in business and scaling is if your business in the path of where people are looking in. So i started putting more my efforts behind commerce because as you can tell right now. We're shopping from home. That's herat and so it was perfect. Timing for me to invest in that category. Because wow my business this year. I can tell you that i'm actually on my way to my first one hundred million dollar business because of my mentorship with kevin and then he also taught me a concept about the dream team and the dream team. Here's here's the mistake. I was making and by the way so is ninety. Nine point nine percent of everybody in their business. I had this crazy notion that i was hiring people i could afford and you know. And that sounds so intuitive. And that's what we normally do. When we're growing our business. But kevin has this concept called the dream team where he told me i would rather have ten percent of the time of a cfo that could take me a hundred million dollars than one hundred ten percent of the time of a cfo. That wouldn't get passed a million and that's the concept of who you can afford often caps you out and taps you out versus putting a dream team in place sometimes which you don't even have to pay them if you incentivize them the right way but if you put a dream team in place that can take you where you need to go than likely. You're going to get there. And so i would say aggressive curiosity dream team to the biggest lessons i learned from kevin but most of all i took what i learned from kevin. I started applying it to home. I started treating family like the most valuable business in the world. And i found out that aggressive curiosity works at home and my ultimate jer. Green team is my family at home. And i started seeing results. That are beyond anything i could ever imagine at home. And that's when we wrote the book mentor to millions. That was one of the commitments. We made we teach all the lessons. That kevin taught me but we try to end every chapter with how you can take that lesson home to your most valuable business and bring them your best and your first instead of your last in your least oh my goodness i just love that and i have to say that i love this concept of aggressive curiosity because i am all about Well you may notice that. The end i remind people to stay curious because it is so key and i love this dream team concept i get that so many people hire who they think they can afford and they miss out on who they need to get their business where they want to go so kevin. I'm assuming that you think every business owner should have a mentor. Is that a fair assumption. Absolutely i believe let's put it this way if you're a startup entrepreneur or startup business owner. You don't know what's coming up. Kobe through a lot of wrenches in a lot of businesses for many that were some of the most successful business owners were were were. It was like pulling the rug out from under them right. This is is business life. It were were throwing curveballs every single day. A thirty years ago one day my my bank shut down my merchant account and grabbed two million dollars out of my account. And i didn't know what to do. Well i got some mentors. That helped me through that. And and because i was never a finance guy and so people have different strengths and and entrepreneurs though tend to a lot of a lot of entrepreneurs her soul entrepreneurs they take pride in being the the entrepreneur to do it themselves to be their own boss. What they don't realize is that you know when they were inside that corporation with that big structure and all those people you know there was other people that were doing the things that maybe they weren't good at and so now that they're responsible for all parts of the business. It's now time to make sure that you've got the right support team as mark and i call it the dream team to help you succeed in that and a dream team can be one or two or three or some grouping of mentors and coaches that you can bring together so i think everybody needs one
"kevin harrington" Discussed on Dr. Drew Podcast
"Yeah there's been I have a couple of different agents that work with me to bring me the board deals and said that world existed. That's interesting. Yes. There are some people that can help you take a look at board opportunities and I can connect you there, but it's also you got to kind of get out there and hustle put yourself out there for that kind of thing. You could be going on some other podcast you're familiar with you've familiar genius network via Polish. There's another company called board of Advisers Might Calhoun. There's the war room role in frazier you've. On. Here's what I've learned just in this moment. And this is what other people should take away from this ask ask for help so I just I asked you for help just now and you get some help and it's like Oh that actually changed my attitude a little bit in this very brief little interaction. You can change people's thinking you can pivot. I'm going to think about that. And so I would say number one and would you I don't know if you'd agree with number one ask for help. That's what we say s for mentor. What's the first? Yes. Yeah. Yeah. Yeah, yeah I get it I. Think I think the little interaction we had is very. Telling what people don't have this out there in the world, people don't have access to a Kevin Harrington. Talked Kevin Harrington and then I asked him for help we're do people go You know you mentioned a bunch of things but give me sort of that's where I can go give me an average person were, where do they look? So. When when when I was just Kevin Harrington, you know Mr Startup this infomercial by the way people looked at me at that time you're one of those sleazy guys those infomercial things late night you know and like why am I sleep Z. Because I'm selling kitchen products and hardware private? There was a time when infomercials got that little sleaze reputation but. I mean I what I I did is I looked at my checkbook and I say, okay, I read a lot of checks to a lot of people, accountants, lawyers, phone centers. Credit Card processors, bankers, lawyers, etc. I need help. So I reached out to by internal my count my Lord needed good finance. Guy, mentor help me raise some capital. So this that the guy that I, got that was a retired bank president came through one of my internal contacts that people that I was doing business because they wanted to see me grow they wanted. Using media, companies and telemarketing companies, phone centers and customer service centers, accounts I need help you put your hand up and boy it came back I got like fifteen or twenty recommendations. You need to raise some capital call this guy called this guy call this but. I'm interrupt here I I think that's still Kevin asking for help or someone like Kevin. Let's say I'm a nineteen year old in the Bronx and are let's see. Let's give me a college degree. In College degree or a I've got a I've got a associate degree I'm living in the Bronx I have no capital I've known network but I got a lot of heart. where? Where do I start? Where do I go I? You have to start by plugging into networks you can't do it by yourself. You know join is there a web but? They if they read your book is they're going to be very specific stuff too I join late in two I what do I would've. And waning social media joining linked in joining. Local. Talk about the chamber commerce because that's what it used to be when I was. Back, in the day in Cincinnati Philadelphia I don't even know. I. Know I speak James of Commerce meetings still? No, they have. That's good. That's good. Those are those are inexpensive wage to connect so. Or Clubs, I could be Love Club to club. Chamber go to speeches talk to the guys that giving the speech I. I know I, like to help you on people. I. Try to do it a lot but there's a lot of times when I interact with people that I know have a lot of energy and I'm just like. Got Anything Right. Now. Connecting. If, they have messages that are unique to the market they should start creating content. Okay. And I say you know like like this this is a little book I write a book. This book is fifty pages. It's a giveaway I call it lead magnet. We wrote this and published it in ten days. It's all my content self-published, but it's a give now you can self published now, which is great right? You didn't have that option and so I. You know the other day met a guy that owns is big tire store any any runs ads on TV and he's like and he says I just feel like I'm doing same old same old it said, do you do you have a database of your customers? Is that what's that like I mean like a list of the people that call off your ads No we've never done any kind of management like that at all and. You need to create when you do your commercials, Heaven Paul and get a free report of some type of how to keep your tires in great shape year round, and so there because he's already paying for himself to be on television, but he's not really creating himself as a guru and he's got the opportunity to do that. Kevin I really appreciate your willingness to talk to my audience and that the new book a mentor to Millions Secrets of success in business relationships and beyond go to Amazon Mentor to Millions Book Dot Com at Harrington Kevin.
"kevin harrington" Discussed on Dr. Drew Podcast
"You're selling item like no this I'm on the board an insider I've brought in flow Ryan Khloe Kardashian. tweeting about the product in you know, and by the way when I, say I I didn't know flow rider. I. Went to pitched him at his office and made him a deal gave him a couple shares of stock and instead of a bunch of cash was the company didn't have the cash. So it's you know I can say that I paid my dues getting into this deal. This was not like an Uber to take off. This was a true startup. So what you would say this is I. I'm I, saved the company I made the company grow. But. But the opportunity I think is what? Young. People are sort of feeling. They don't have today and I don't feel like they know what you know. They don't get it. You know what you're talking about what we do at that in some people sort of frame it as we've led a generation down in terms of their financial literacy. Is. Is that the case or is there something? How do we do? I think I think millennials need to. They need to go out and create some type of special. Services that they can provide and they need to have a niche in the market and my niche was buying late night unsold airtime created a business. And so I know some great entrepreneurs in a millennials that are building these Amazon businesses, right? Yeah. Yeah. What you're what you're telling them and this is what I've actually told my own kids is that things are a little stagnant. It is a little weird Gobi. An entrepreneur figure it out will be entrepreneurs. Yeah. It's forcing you to do that. Do It do it? If you're already employed as should get a side hustle. I don't I don't tell people to quit quit their job. In fact, this is I say I look this actually was my first book in One Thousand Nine Hundred Ninety. The one hundred best spared pined businesses today and I said in nineteen ninety when the Gulf War had people were screaming about Oh my God and my business went down eighty ninety percent for. Six. Weeks, we were on TV all around the world when golf four hit I said get a side Hustle I got one hundred of them. I'm going to tell you about and I've been. Preaching it for thirty years ever since even my kids back I've got I've got two boys wants thirty doing wants twenty to thirty thirty two has been with me ten years. He's he's. Operations Finance Guy and he's rock solid. He's unbelievable. Ryan Harrington and State Graduate Mike Twenty two year, old Scott, a little more archie Nissim to himself. We've we've got a business we created for him and INS out knocking on doors right now literally canvassing door to door. So teaching them the hard way. But. People have got to be prepared to get out there and and do some testing and I say, I test before I invest day with products I don't WanNa waste a lot of time and money it's not going to work right so so. You know these are. I mean the kind of thing I can say about this moment in history is that it's interesting. And it, and it seems like you're sort of a super optimistic in all settings you brought up other historical settings I remember as being pretty. Was Easy to get pessimistic during each of those moments you've talked about that you push through with ideas and optimism. How do you stay optimistic now? Well so a lot of businesses are are hurting and many of them when I look I mean the other day he says I'm in trouble I need some help and he's money a lot of people come to me initially for money and then we decide. I'm going to stop you I'm GonNa Stop I'm going to frame this this way you're gonna you're GonNa help me be optimistic right now. Well, we were off the air you and I talked about how we both have. Speaking lives that we do. There were there were taken from us by Covet. So our lives were taken from us. It has made me very depressed I want you to coach. Kevin to stay optimistic. What do I do I'm looking for things I'm always trying to but I'm still depressed I'm still pissed I'm still miss my life. What do I do? Well so What I have done what hopefully sign are you telling me what to do? Make me feel bad. Here we go. I would move. What we're doing right now is great because we're virtually connected and in the past if we had one meeting. At a restaurant not too long ago before Kofi right and you remember that meeting right? And so now I'm connecting with people me I'm doing events in Malaysia and Hong, Kong and Singapore and. Late night because I do a midnight to two am because they're it's noon to two PM that time. So I don't know if you have opportunities like that to be virtual with any of your audiences. I've I've started to do a streaming show every day and I've done more podcasting th. There's all kinds of things doing, but it's still feeling Mud. Still depressed. One more thing in a couple more things I would suggest because I'm getting approach by companies that are asking me to. Become an advisor to their company yelling or advisory board or the board of directors, and this is what I was just talking about with. Celsius. You just never know I picked up a millions of shares in a public comment. It's funny when you were saying that that has begun to happen to me to a little bit and. I actually thought maybe I should about a month ago. I thought maybe should just pivot into that just started really contribute to businesses and products how people develop. Knowledge and. If you had somebody positioning you as a great addition to their board because you bring another dimension..
"kevin harrington" Discussed on Dr. Drew Podcast
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"kevin harrington" Discussed on Dr. Drew Podcast
"Mean that time was golden we were we were generating a massive amount of sales for thousand bucks a day I began doing radio midnight to three. Am that was my original slot for years Great Yeah Yeah and you just go do it you have an opportunity to go try that. Shit showers discovery sitting when national network was alive in six hours on national before I think it's speed two hours a day on lifespan at one am to three A. M on lifetime. But then I started doing this all around the world. So I went to Sky Channel Rupert Murdoch it's guy went to I went to the candidate family Sweden. The MARCUCCI family in Italy, which became super channel and I just started going started going to the film Cannes film. Festival every year starting in one thousand, nine, hundred, ninety had a little ten foot by ten for booth. It said we pay you to run ARDIDEN charts and they're like, wait a minute. We're here to buy programming. How can you pay us around our jars and said we have a kitchen joe, and at the end of the show, we show you the the walk and the knives we were using during the show. So we're GONNA pay a percentage of those sales and they're like, when can you start? All we had to do we re dubbing Tony Little Jack Lane, George Foreman Billy mays into dozens of languages, all around the world, and this was in nineteen ninety that I did that. By ninety five, we were doing five, hundred, million dollars a year investment. So there's sort of a bigger big interesting topic here. One is. How does someone learn to? Identify and perceive opportunities out there. And? It seems to me maybe this is overly harsh. But that the current sort of millennial. Generation doesn't think this way or doesn't know about this or we've done something wrong in terms of how we educate them sort of two separate topics. Let's address the how do you identify these things I? Yeah. So I mean the good news is now having been a shark shark tank can continue to. I haven't shot a new show in about eight or nine years, but I get one, hundred, fifty increase a week from on deals show that six, hundred, a month and so. So, the I say to me bull if if you're if you're an investor and you only have five deals to look at. Hopefully one of those is going to be a good one because that's a small pot be analyzing. If you're looking at one hundred and fifty a month, it's now you gotta put the systems in place to filter the ones that don't make sense and ones you should focus on because you get bogged down talking to many people that there's no shot. So we have an instant kind of. We have a checklist things we asked people and and we want an Aryan business you have prototypes and it's not just products. But if we're probably seventy eighty percents huge towards product. So and basically what we look for is, is there any tasks anywhere have you been on in a cab long been on a shopping channel? Have you run any ads? Have you know I tried to get the holy grail in this world and you've got a project theraworx addicted I've seen running pretty well, pretty successful is getting to the customer acquisition cost right and that's what we need to focus on because when we did like the Tony Little advice later. It was a thirty dollar product, but we were getting an eight dollar customer acquisition costs and I was able to sell eighty thousand pieces a week for awhile. Okay and so it's you know. If you can. If you've got good media, good customer acquisition cost and the other thing that we look at is how do we increase the lifetime value and? theraworx kind of. Has a good opportunity because it's continuity whereas know when I'm showering the Tony Little Gazelle or whatever only want one right some people would buy you know to juicers may be. You know generally it's it's it's a one shot deal. So in hindsight I, look at my industry and I say great rancor and Bill Duffy beauty guys. They would've smartest guys in the business because they could get that cusp transition costs hold Dan. But then that average lifetime value is going to be three, four, hundred dollars. So I focused on gadgets and. I did very well. So I I, look back in a shea the only thing that could be smarter would be putting people on continuity things sooner because we started putting Tony Little customers on. Weight loss and metabolic boosters, protein shakes or something. So we could achieve continuity relationship and Tony has been very powerful like. He's a big seller of a bison. Products Burgers Dogs Jerky because people go on auto share. So it's you know there's different things that I learned, but I became sort of the gadget guy kitchen products, hardware products, dual saw drills, and saws and mixers, and blenders walks and grills whatever and had a lot of fun with it and still doing I'm doing products but. My businesses more for a little bit over the years. Now seems like one opportunity would be just a cull through the castoffs from your organization this probably stuff in there for somebody. Our friends at Green Chef Green Chef lets you choose a wide array of easy to follow lifestyles with select organic ingredients and they are beautiful.
"kevin harrington" Discussed on Dr. Drew Podcast
"It's so tough to do it alone right still. So being chartres helps kind of come in to start that process. Then we surrounded with experts from there. I am along the way. Yeah. Yeah, and then you better listen those experts to I'm thinking of things like theranos and staffer they went skis and didn't didn't give it didn't didn't learn. Friday. Yeah, absolutely. Got Me. It went when covert hit. So. Many companies not prepared for what was about to happen I mean the retail industry heard Brooks, brothers. Peter. When imports companies that were sort of hanging on a little bit, you know on all of a sudden we're in terrible shape. They didn't have a direct to the consumer strategy and and that ultimately that's why Amazon is is is where they are and and and many others are are filing for bankruptcy right now things like that. Speaking of direct consumer you you were part of the original SORTA infomercial phenomena right we. Curiosity, we curiosity were you part of why Peo-? I was the CO founder of eeo. Called White e Oh, and then it changed to eeo entrepreneurs organization and EEO. Verne Harnish Myself Pedley Leonsis started. Why y'all it changed names the e Oh and it's now in about one hundred fifty cities. forty-five countries around the world nonprofit. Great. Great Group of folks. please. Join E oh. You get mentors that you meet with on a monthly basis that's part of the that's why it's been. So powerful is the mentorship that happens inside of their. Why Peo- same thing when I've known people in that and I've spoken to have done speaking for that organization and when I meet people in that organization I always say the same thing which was my. What do they call it? Those groups of four that my they have a name for those groups. Old Forum Forum, but same thing in e bypass. They'd always say my forum this was this was the magic you know those relationships. Love is warm forms. Amazing. I've been part of it since the founding in nineteen, eighty seven and in in both those organizations is embedded. The notion that relationships are really a key aspect to not just business development but the business itself. Yeah absolutely. I was. When I was growing my as seen on TV business I flatlined because we taken on prophets, put him into inventory, and so I've sitting there with forty thousand unfulfilled orders back in the eighties that couldn't get Yemen Tori for. So it was a really bad situation because I had orders but couldn't cash credit cards, Jill ship a product don't have products. We can share I got turned down by five banks for funding, and then I, I said I need to find a finance mentor. So I went to my network and and ended up stumbling upon a former bank president would retired and he came in and looked at my business and he said he said Sitting there right now your business is not bankable he said. I know you met with five banks inside note two or three of those guys I can package this make it bankable. This is the deal I'm going to do this absolutely free no charge I think I can get you three million dollar line of credit. You got a solid business here he said, but it's all in how we present it give me ninety days to do it, and at the end of ninety days if I'm successful, you've got the money you do what you want if you WanNa, bring me on some. Deal that we sit down and discuss I'd be happy to discuss it. If you're if you're a good guy and I'm a good guy, we'll find out ninety days. CR-. He got me the money. We crush it from their company just took off and we tend to. The growth of the company and he became I see oh so it it worked out to be a really cool deal all the way around he mentored me and and then brought the capital. We grew the business and took off. So I've always loved great mentors and because I'm not I was the one skill set I had was being able to go knock on doors and sell whether it was driveway stealing or furnaces in matter but I wasn't good and financing operation I find it sort of. Metaphorically interesting that you went from sealing driveways to filling dead air on television, you know filling fillers on drivers to filler programming. And that's where the infomercial came in and it was just sort of unused space on television programs. I I ordered cable TV. It was any early eighty two. And I thirty, the first package is thirty channels. You know. ESPN. H. I get to channel thirty it was discovering and that was there was nothing on just Fars worm screening. I called the cable company to see if there was a problem and should know it's a new channel that doesn't have a twenty four hour budget they just program eighteen hours a day. So I said, can I feel that time with something and it's down we talked and we started filming infomercials and shooting products out and then I went to. The national, discovery chapter, I was dealing first with my local cable operator. I signed a two year deal for the six hour block exclusively on national discovery channel that was the breakthrough and that was in the early eight. How much of that? Cost US out of curiosity thousand bucks at bay reentered sixty, five, thousand a year and it was generated cans of millions of dollars. Okay. They had no idea what it was worse. Right? A fully unexecuted cable channel. Yes, six hours at a fully kicks our it was three am to nine am but it was east coast. It was one fee three am was midnight west coast. And Six am to nine am on Saturdays Sundays I..
"kevin harrington" Discussed on Dr. Drew Podcast
"While I was in school my freshman and sophomore year, and then by the by the end of the first year, we had six crocs, fix crews installing twenty five employees and I'm snow doing a full-time college schedule. Then, I had dropped out I couldn't I couldn't do both. So I quit school and continued to be an entrepreneur student or tin knocker one or the other. What's that? Student or ten knocker, which am I going to be I was I was doing well and and you know having having fun. But shortly realized the Labor side installing furnaces and geographic aspect of it is only going to be in Cincinnati. We've never GONNA be able to grow to. Tens of millions doing this. So one of my employees said, if you ever want to celebrate business I'm a buyer, we did a transaction and then I was then I said Okay I want my. Patients in biscuits and and I said, how do you you know I am a college dropout at money from the sale of a company. But I'm like now on looking meeting with business brokers and they're showing me dozens in buzzards of businesses and financial statements of businesses and all this stuff I said that's what I WANNA do until I figure out what I really WanNa do on a broker businesses. Because I, I had a real estate license got a broker's license and I'm selling Pizza Parlors Delicatessen water flowers, chops all that gotta stop, and this was now takes me nineteen eighty four years ago and I said something called the Small Business Center in Cincinnati Ohio at least the whole floor of an.
"kevin harrington" Discussed on Dr. Drew Podcast
"And say code drew at checkout. Everybody Welcome, Dr, your podcast we appreciate you being you appreciate you. Liking, downloading, subscribing, be part of this we really do and do check out Dr TV. Don't forget the youtube slash Dr drew do the Stream every day. checkup Megan Kelly interview. Thank you might enjoy that as well as Adema course and after dark. Don't forget about after dark and all the mommies over there. In, do keep wind in the sails Corolla pirate ship by supporting those that support us today I'm pleased. Welcome. Kevin Harrington. The book is mentor to Millions Secret Success in business relationships and beyond viable Amazon etc.. Website is mentor to Millions Book Dot Com. You can follow Kevin at Harrington Kevin to ours. Harrington. Kevin Walks in the program. Hey thanks for having Dr Drew. Appreciate it. So you've been a you've had the entrepreneurial spirit since you were essentially a older child. Let's say. Teenager yes. Now would you started selling papers at age nine? Well, that's true. I. Did I did have a couple of papers. Back in the early days, right? Yeah and do you attribute that you know as often is the case some of the hardships of childhood gets converted into the motivational systems of adolescence and young adulthood. Is there something like that from your story? I think a couple things I'm one of six Kids Cincinnati Ohio my dad was a bartender. Tried to take care of that my older sisters good as he could finally and they went to great schools. I came along, you know went to old boys Catholic, high schools are not not a bad grade school too but. I was a I started working he opened up his own restaurant. So He became an entrepreneur at eleven years old I was working in his restaurants but not just washing dishes. You'd have me in the back closing out money at the end of the night dealing with suppliers and watching out for employees that were stealing and really brought me on the inside track. So interesting. So so you really had an business education in a way you supply chain supply chain employee issues, human resource management. Accounting. outtakes. The beer guy had delivered two gigs of beer big eastern the truck and he caught him taking full ones back to the truck but he's the guy I was the one counting the K.. So. So. You know running eleven year old here. I. Well, I was learning all the inside out of that and then finally my dad was paying me a dollar an hour. Acting money them days. It was this is the sixth. Listen my first my first minimum wage job was a buck sixty nine if I remember, right? Okay. Yeah. So I think the this my I started in the restaurant nine, hundred, sixty, seven, or sixty, eight and a bucket. Our was not too bad. I think it might have been minimum wage at the time. I I finally said make more money. So he then pushed me start my own business and when I was fifteen, I started sealing driveways asphalt. And filling in the cracks. But knocking on doors, I'd get one driveway in the neighborhood, put a sign of cross it, and then I get fifteen more in the neighborhood. So literally keeping really busy during the summer fifteen, sixteen seventeen then when I was graduating from high school My Dad said well, you got you're going to have to pay for.
Finding Your Marketing Mentor
"Welcome to marketing trends I mean phase on host of marketing trends, and today we are joined by special guests mark. How're you doing fantastic cited to be here, marketing, Trans and hang out with you guys. Yeah. Excited to to chat with you. You Know You have your serial entrepreneur. You have a bunch of really cool stuff going on you have a book coming out that we're. GonNa. Talk about and everything in between. So let's get started. How did you get into marketing in the first place? Yeah. Well, you know I actually went to school and I thought I was going to study economics and then I took a marketing class and said man, this is for me and I took every marketing class I could take an it's so funny because when I went. To school and not trying to age myself here. But then even have a marketing degree. That's so crazy when I look back and think of it. But I literally took every marketing class that I could take from the universities that I was at and I just loved it. In fact, before it became an entrepreneur, I actually was the director of marketing for U. S.. A. Today. That's. A little known fact that people don't don't know talk about a product that changes every single day was fascinating and really cut my teeth on the pace at which marketing can happen. But it led me to being an entrepreneur, the entrepreneurial today, and I, have to tell you that marketing is at the core of every single business that I get involved in if I don't believe in. The product if I don't have passionate around the marketing, then I don't do it. Yes. So flush forward to today tell us a little bit about the companies that that you're involved with what you're working on. Yeah. You know often I get introduces a serial entrepreneur and what what is that that just means it's an entrepreneur that has his hands and multiple businesses I early on I. Would have won business and I started selling those businesses and I've actually sold seven businesses and so and I just there's nothing more validating than to start a business and it becomes of such value that someone is willing to pay you for it and so I got in the phase where I I was looking for more businesses that I could do that and I found myself involved. In multiple businesses now, I will tell you that that can be a detriment because you lack some focus that sometimes your business needs I can tell you right now it was a massive positive to me because when everything when the world changed earlier this year I had multiple businesses going and I'm here to tell you to my businesses within five days like five days of changes in. The world and those two businesses were literally done and I'm not sure I'm going to start him back up. They were more of physical presence stage based event based businesses and I think they're just done and so but I had some other businesses that were not in that way. In fact, one business that was in e-commerce and we started noticing that business started driving before the. World, kind of figured out what was going on, and by the time we were in the full-scale quarantine that business was up over five hundred percent year over year and what I love about business is that I've got this little philosophy that I learned from my mentor Kevin Harrington who I co wrote the Book Mentor to Millions and I would I would study him and say how? Do. You pick businesses to get involved in and he goes mark I just follow the eyeballs and I'm like follow the eyeballs and he's like, yeah I mean when I was in as seen on TV are when I was in infomercials, people watching TV and then they started moving to the Internet. So I created as seen on TV, DOT COM 'cause that's where the eyeballs were going. And now he's in a lot of businesses that are relying on social media and more modern means of of media because that's where the eyeballs are. So while I was sitting there with a business that was you know any commerce and also that for all the eyeballs went everybody's sitting at home and their their shopping from home in I've got this business that all of a sudden. Just blows up and I'm like boom to businesses have just stalled out and I've reallocated all my staff at NF leading anybody go and I read purpose them and pointed them towards the eyeballs which was ECOMMERCE and now I'm here to tell you that you know I chose Kevin Hearings as a mentor because I wasn't scaling businesses to a level that I thought I was capable. Of and come to find out it was me that was holding them back. He taught me what real scale looks like and I'm actually on my way to my first one, hundred, million dollar business all because I followed the eyeballs I was in the swim lane where everybody showed up and started swimming, and that's advice that I give all the time to people as they're trying to. Decide where to start a business what businesses start and I just say where are the eyeballs pointed where people looking if you start a business in the path of that, it has a reasonably good chance of being successful. So my principal business right now is ecommerce and then I also have a business I love physical products, and so I, try digital product and I just wasn't that Good at it and so physical product i. know I understand I like it. I can touch it. I know how to produce it another maximize it, and so I started taking what I learned in funnel marketing and applying it to physical products and found that physical products are just powerful inside a funnel marketing. So I have an Amazon Slash e commerce business that that sells products on. Twenty nine different virtual channels, and then I have a funnel based business that sells products through marketing funnels, all throughout different social media and wherever all's traffic is at. So those are my two principal businesses. They are deeply rooted in marketing and they are thriving right now even during these kind of crazy times
"kevin harrington" Discussed on I Love Marketing with Joe Polish and Dean Jackson
"Get 'em T. M. dot com and order the book and someone even posted they've already ordered the book and People posted they ordered the book. Thank you very much. We can't wait to to get it and would love to love the connected you think from it. So thank you, i. think you eat like crazy. Like it's exciting to you Kevin I see get so enthusiastic whereas other people it becomes overwhelming it's really a question about finding the the balance of building and growing in succeeding in business versus when does it distress you when I interviewed Hugh downs who recently passed away when he was eighty seven years old I interviewed him and he had the world record for time on broadcast television when he was on twenty twenty for many years and that guy interviewed every past and. Current president of his time and he said stress is valuable stress like lifting weights and building muscles and business. It makes you stronger distress breaks you down. But every person experiences stress. Differently they experienced details differently when you're first starting out, you know your which is so cool about your book I mean you're actually walking people through a process. It's I mean you're you're literally taking a book in mentoring people through a book. So yeah. So my question is like, what's the? Fine, line what causes you to have a meltdown? I mean where mean does Kevin Harrington Mark Tim say you know what? This is beyond my scope of capabilities. If I tried to do this, I'm going to crash. So the first thing I found in the early days I would say, well, we get only launch one or two products of quarter year whatever it was and we found out that we were failing three out of four four out of five times. So if WE'RE GONNA launch to products. We only got the chance for two to successes. We might have zero successes. So I started ramping up the number of things we were launching at I and I use the formula goal test for success. So I went from doing five six projects a year to twenty five, and then eventually to fifty projects a year out of the fifty, I was pulling ten to twelve winners and that was bringing the the hundreds of millions of dollars and. Sometimes billions of dollars coming from these projects. So so now that was all automatic how we operate because we had it was it was a product into sort of a system that was already developed. We had the producers and the writers and Sutil. So we'd get a product to produce the show. We can test it and boom really what we were hampered by cash for inventory and for production and for building the business. So that became more function of get to too. Many. Products as who can't allow out a lot of winners because we gotta have all kinds of cash to do that. So so then we started raising capital, but the other thing is I was going down to pass one of chronic development and another I started mentoring public companies and taking equity positions in public companies. I know, Tim, Ferriss has done well with this when he got involved in summit at early stage I mean I had a project recently Joe that A. Few years ago the stock was ten cents a share. It was five dollars share before in May of this year. So it it went from ten cents to five dollars and from May to today from five dollars to twenty dollars do the math..
"kevin harrington" Discussed on Thrivetime Show | Business School without the BS
"COM Kevin Inter Kevin. Mentor DOT COM brother You did not disappoint you absolutely are great. America. I appreciate you so much and just thank you for being here and for being such an inspiration for everybody out there. All Buddy thank you click expert a time and keep charging man come she and I. Take care. We just interviewed one of the original sharks on the first portion of today's show Kevin Harrington and he was talking to us about the importance of residual income residual. So Z. can you kind of break down what residual income means from your perspective? What does that mean? Because I know your auto auction could be considered a residual income business the the bank you've invested in could be considered residual income wants a residual income business and what is not a residual income business well, Kevin had the perfect example. When he would sell a George Foreman Cooker, they would buy a George. Foreman Cooker, and then that they would be gone for years until it George Foreman Cooker Cooker broke. So it's one off. We're his friend or a guy that you knew was selling proactive face wash two young ladies and I guess young men to, and they would buy it and every month they'd have a recurring, get your shipment proactive and they'd get it on their credit card and ship to Mata medically, and that was something that they. Got, one customer, and then they were able to keep that customer for years whereas the George Foreman buyer was a one off one quick clarification I don't want the listeners to get lost here. You mentioned the cooker. The cooker do you normally do you normally refer reverted the cooker as the cooker cocker? No today I just thought it was extra special outside training outside every time I interview state representative. Kevin McDougal everytime have Kevin McDougal on the show where I talked to Kev McDougal I always say is this cavern mcdouga- Kevin McDougal I think there's something wrong with us. Don't. On today show, we have an incredible guest here Kosrae welcome onto the show. How are you sir? In yourself brother I'm excited I WANNA to know when you are saying to your your wife. Hey let's go out and cook something. Let's grill something. Do you think let's get out to cooker or how do you say cooker typically? I haven't heard that before. On, the cutting edge of technology here's the other planets are tuning in to say. Do we how should we had? Chris?.
"kevin harrington" Discussed on The Adam Carolla Show
"We Kevin Harrington got mark Tim Hair Kevin was one of the original members of shark tank as well, and we'll tell you about Mark Marcus. Well, they have a book mentor, two Million Secrets of success in business relationships beyond you can pre-order it. Now, it's available coming up this Tuesday on Amazon. Good. See you guys. Can. See Again Kevin. Thank you great to be back Yeah Mentor ship. Oh. My God where the mentors and I now realize like. What a big deal I was thinking about you guys coming on and I was thinking about mentors like me I'm thinking I didn't really have any mentors and then my first mentor was younger than I was, which was Jimmy Kimmel like everyone thinks of a mentor is like the old guy who's GonNa tell the Guy Your mentor can be younger than you quite easily. Jimmy was twenty six when I met him I was just turning thirty and he mentored me hey. Absolutely. You know what's what's what's Great Adam you? You mentioned shark tank people come on Gerard tank for two reasons one they want money but oftentimes, we found find out they really want that mentorship and that connection to the shark and. The. Doors that the shark can open for them. And yes, I mean it's I've had mentors younger than me I mean in in in the world of that I started he team dv space. It's now morphed into a digital marketplace, the gurus in digital or in their twenties the mid twenties by the time they get to their thirties. May Be too old. So we've had a lot of young digital gurus mentoring by myself and and our entities over the last couple of years to Kevon work with the legendary Billy mays back in the day Oh. Yeah. Of course Tony Technique little. Gazelle. Because the. Yes and Now thinking about story you told on the take a knee I believe of like meeting Young Kim, Kardashian? Yes You tell us that story 'cause I found that story interesting. So back in the early nineties got a call from Kris Jenner and she said Hey I'm following all these fitness shows you're doing you're doing Tony Little and many other Corey Iverson if your member Corey back in the day but a lot of cool fitness stuff she said, you know. What I'd like to do a fitness, and so we we did fitness with with with Jenner's. and. We had big success of what the first product we did was a stair climbing thing that just had these little pistons and it sat on the floor what down for ninety nine dollars and it was huge. We did hundreds of millions of dollars on product than we did another show another show, and so when Kim was just starting up, she was actually a Powell hanging around with Paris Hilton and they were off running around all over the place, hip Jeff? Kris Jenner called me and said Hey Kim's over in. MIAMI. She's would love to get some projects. She's been pitching TV show. Out in the out in La but until that comes through, if it ever does, could you please? Give her some some things to do. So she had not started he up with the Kardashians yet, but they got that deal very shortly. Thereafter she told me she was dealing with with all the powers to be there. And make a long story short she came over and we're like, okay Kim what he want to do and and she's she's vowed to anything because she was in prior to that I. Don't know if you remember out of shedder store dash out in cal- calabasas and and she was a closet organizer. Okay. So she was cleaning and organizing Paris Hilton's closet and celebrities closets. That was what? What one of her business efforts before keeping up with the Kardashians. So so we gave her a steam iron sal and we we of move around and shot a lot of great footage and some of her stuff actually did end up working. Okay. was never a big hit that Tony Little and Jacklyn Elaine Billy mays had. But Kim had a knack for for pitchy you know. And so you know make a long story short at a couple of weeks later. I think she got her deal done with. With the keeping up with our dashing show and and it took off like crazy for for all of them kids if you're listening discu goal in Kim Kardashian videos and see some roadwork. So that's up there on the Internet yet. Do It on Janet doing on Daddy's computer case you got the parental control block on there. And Mark mark let's Brag about you for for a bit and then we'll get into the broader subject. What is your background? My background I'm serious Bernard and I got into being on nor to be the the father, the husband that. Put on this earth to be an all I really did create more work for myself than I have in corporate America. But along the way I figured it out I figured out that I was CEO the most valuable business in the world that happens to be my family I started running my family like a business. You can actually look up on the Indiana registered seat to Thames LLC. My youngest child has the same chairs that I do I started taking everything I learned Kevin from. From all my mentors bringing them home bringing a my best, my first instead on my last in my least, and then from that point man, the results have been extraordinarily got. Children that took the lessons from their father, the entrepreneur, the they're deploying them in the real world and so I love business I love family and I love the integration that's possible if you integrate. Yeah well, then we're going right from the Kardashians to to this concept. But. What is the concept of the? As a as a business or businesses family. Yeah. The concept is that if you're good in business, there's so many people out there that win and business and lose at home they crush it in the work they do they get crushed at home and so my philosophy is you're good at business anything Bizzaro care what it is. You could be that good at home and most people desire to be that good at home. They just aren't, and so the book we wrote Mentor Two Million starts out with me at the beginning of my driveway and I don't WanNa go. And the reason not WanNa go home are you felt bankruptcy? You screwed everything up and you're embarrassed I want to go home because I have one of the cool stays in my life. I made every decision with confidence I. One of the biggest sales in my life I. Didn't WanNa go home because they don't want the feeling to in and so what it means by having your family as a business, it means that the most viable business that you will ever own ever operate every part of maybe the going home to not the one you went to maybe start treating it that way and you start taking the things you're good at and business and applying them to your family the results. That, you get.
"kevin harrington" Discussed on Beyond 8 Figures
"Sure you do listen to reinvention radio as well because every week we sit down with amazing people from across the globe who have reinvented their lives doing such amazing things every single day speaking of people who are doing amazing things just really thrilled and honored and humbled to have this fine looking gentleman join us and I and I have to say between the glasses and the glasses Mr Kevin Harrington and leaning towards the no blass. It's a it's a it's a younger look for you. I like it. I appreciate it. Thanks great to be here and I just can't see very well but it is more reading though I could see good except reading the just yeah I was just watching just watching Zululand. Have you guys seen recently. I don't know if you've seen Kevin. Have you ever seen lander so ben Stiller right so he wanted to open up this this academy for students who don't read good so maybe maybe you would have been a founding member of that board there all right so Kevin a lot of people are familiar with you in the stuff that you've done with shark tank in in and so on but what what a lot of people may not be specifically familiar with though is how you meet the criteria for beyond eight figures so have you personally exited for a business multiple businesses etc for more than ten million do businesses that you're involved with now gross more than ten million annually really or all of the above pretty much all of the above on one of the advantages that I have in in this the analysis of what I've done. I go back to the early eighties when I first started the kind of the the business that I'm I'm in now so it's not the same company 'cause I've had a bunch of exits over the years so by I started back in nineteen in eighty four I was an entrepreneur shelling businesses and partnering kind of like a business broker selling parlors and flower shops delicatessens had a real estate license and I was taking equity in some of these deals and it's pretty sharp days right but then I was watching TV the and I was on discovery channel and all of a sudden it went dark for six hours and it was middle of the night the next day at called the cable company happening. They said there's a problem with my cable. I'm not getting anything on discovery between these hours and they said Oh. It's only an eighteen hour a day network. We don't have any any programming for six hours a day and they said forever it yeah forever okay so I said let me come down and talk you guys went down cut a deal to take those Oh six hours and start putting products into the block of time and this was nineteen eighty-four so we were doing kitchen products we did the food shaver and that ended up selling food saver was was a big head that ended up exiting. We we did Tony Little advice later and we did something uncalled pure protein Tony little on it was a protein bar that accident that was a sixty million dollar acid that deal and show so you know over the years we built a various brands some of which we exited but some of these were in the parent company so we took took the company public and I sold the company so I've sold several public companies along the board of about that at the companies right now and we're always willing to deal and just today we have an announcement made an acquisition for twenty five million dollars so go work quiring hiring. were buying reselling returning. You know it's it's it's a lot of fun and it's you know it's changed quite a bit the world of TV but I've been involved with a what a really cool brands and George Foreman Jack Lane Tony Little and Billy Bass etc etc.. No I will say this I didn't have the mentality is much thirty years ago to sell the brands as I do today because this is what every I mean when somebody like Michael Dubin for Dollar Shave Club and put a viral video out and sell that company for billion dollars to Unilever what what are the rest of her yeah. It's pretty amazing the opportunities that exist out there yeah. Thanks for the background that so let me let me ask you a question and I I know we only have you for a limited amount of time here so we're going to the nuts and bolts as quickly as we can and again appreciate the amount of time that you're giving us especially given twenty five million dollar acquisition today so I'd say you probably have a few things is going on but help us understand like how do you fit yourself into that puzzle so in a situation where you find a lane or form and or whoever and they have a product your expertise is in marketing. Obviously get your business but you're really a phenomenal marketer right. So how do you plug Doug Yourself in. What what does the deal structure looked like for those who are thinking like here's how I can plug myself and maybe I can be like a Kevin Harrington? Maybe I can do what he did. Somebody has a great product back but they they don't know how to market it. They don't know how to you know to really get sales to where they need. How did you plug yourself? Was it just I'm GonNa take twenty five percent of this company. I'm going to do one hundred percent of the you know the cost for marketing thing and like what what did what did those deals structures look like I'll go back to either. Jack Relate Tony Little and so neither one of them being. Jack didn't bring me the juicer. We had a juicer that we found at a German Drake Joe I do Brian at twenty. Five trade shows a year so I was in at the I forget the name of the trade trade show over there but there's a German house where show that I go to a lot of times we do the Chicago House where show also but Internet we do it an Asian one also but I got this juicer that had very cool patents. The juice went into one basket and the poll went into another and so we said can we get to endorse this so we went jack cut the deal with him gave him a small upfront fee and a percentage of sales and and so we own the product we own product on the brand on Jack is a paid talent Tony Little sometimes talent. We'll bring us the product but in most cases we have your product development company so we're out willing to deal at all these different laces house ratio harder show show beauty show golf show no I was at the at the PGA Golf Show Nineteen Ninety. I go by Booth Davis. Love is sitting there and he's got this medic as golf club a hinged club. I don't know if you've ever seen that or not but we we said Said Oh wow this is pretty cool. I've never done golf before so we got a deal signed. A worldwide exclusive rights and then we started hiring sorry talent to endorse the product out Geiberger and and Davis Love was already kind of involved there so that were numbered for him so hold on let me understand understand the so. Are you bringing money already rich I mean like did you already have this money just sitting around because you can't just go to discovery and say I'm GonNa take six hours and I'm I'm GonNa. I'M GONNA film this wealth inequality. Yes the question I was GONNA ask us. How did you come up with Oh? I'm going to sell products. This'll be successful people. We'll have insomnia. They're gonNA stay up at night and they loved to get stuff delivered to their house but how does not figure that out right around this time I I mentioned you. Go Go to trade shows the very first big deal for me. Was I met a mattress. I'm at that at the Philadelphia home show and and there's a guy standing there selling like crazy. There's this huge crowd around it a knife in his hand cutting through coca-cola can a hammer a a muffler alert a pair of sneakers and he's collecting thousand dollars every time he does bitch so he got on break and I get talking. It's called the Ginsu okay so I said I said to the guy. That's the most amazing pitch I've ever seen. He said you think this is glamorous. He said I do this forty weeks. A year all day long I go to on the Philadelphia home show today. Tomorrow I go to the Irish eight bear. This is grueling. I said that's when the light bulb went off. Let me film it up on that downtime undiscovered. I spent three thousand dollars filming that it generated hundreds of millions of dollars okay so I didn't have a dime when I started. I mean yeah I had I had grand but dumped. Don't those the if I'm understanding correctly back in the day. Wouldn't there be a split with the cable company or with the the county record or that sort of Wasn't there a split somehow so that one hundred percent of what was so wouldn't necessarily go to you a split it right away it works desi and belly greg rancor good friend of mine bill got the they started a few years after I did with Tony Robbins was was there first infomercial and Joan they think and grow rich Tony Robbins but so now what would I did discovery. I went to discovery and I said look downtime. It's not it's getting no income. What would you take for for the six Hour Block Day and is magazine offer that I'll give you a thousand is a box? They said okay so I signed multi year contract to away Ya thousand dollars. Now you gotta remember this was back in the eighties. They weren't it in ninety million homes. They were in ten million homes so but that's six hour block in year. Three was generating twenty eight million in dollars in sales. I had a three hundred sixty five thousand dollar media costs for that block the generated twenty million dollars and so I receive one hundred percent of the income so what I do I find the product is produced the infomercial I'd pay the talent I own the product manufacturer it imported. I then pay discovery their thousand a day and then I'm running these shows I get one hundred percent of the income I paid discovery every at pay arnold. Morris Billy mays Jack Lang so that's a cost of business was the media causing business was the product and across the business was the talent royalty and then we had the cost of credit card processing and all of that that's how we started and it's it direct to the consumer that we we own we their own the products or we partnered with people little rock's yeah. It's Great Ritchie. I know you and we only have limited. I know for sure for sure so I is quick point when you said no way to. The thousand bucks is it's not like unlike today. There's inventory that sitting there..
"kevin harrington" Discussed on The Ziglar Show
"In our partner with the these brilliant people that had veggies ideas but they're sitting on these ideas for ten years they never sold anybody the investors the product manufacturers that prototype makers of this at actors all series things he could have done the launched their product nine years ago eight years ago three years ago last year but they did because they didn't know how to sell welcome to the sigler show where we inspire your to perform its i'm your host kevin miller and today we have in all truth a significant event ziglar has influenced over two hundred fifty million people worldwide his two bestselling books are see you at the top and secrets of closing the sale that second book on sales in our interview with set godin he says he listened to the recording over seventy times he wore off deal cassette tapes and had to buy new ones the point is though that he showcase when we interviewed him as with all of these books it wasn't just about the topic on the front cover it was also about achieving a great life overall so in today's show i talk with two business superstars and i'm submitting you're going to hear the best sale ever on sales ziglar's always claim that we are all in sales you can't make any forward progress in life in any area unless you can sell someone on yourself and in business you won't get anywhere without selling your skills your product you're service your your idea you'll never get a date or get married without selling your value to another person you won't succeed is apparent if you can't sell your kids on good choices and it's all about influence marked him is a wildly successful businessman with a company that is a top one hundred amazon reseller with over fifty nine thousand products and growing he's executive vp of ziglar corporation and ceo of ziegler family he is partnered with kevin harrington the guy who invented the infomercial and was one of the original four and.
"kevin harrington" Discussed on The Art of Charm
"20000 tops where before you right which bench two hundred thousand dutiful informercial get the media test and find out a didn't work now you can find out that there's crickets out their meeting nobody's ordering for five gray asia and by the way if you spend five thousand on facebook and you don't get any orders donkoh spend another five and think it's going to change there's something wrong you've got to change your offer or something right so it's kind of the same way on tv but on tv yet go spend two hundred grand to shoot the show eight made it this far so fingers off that skip button and we'll be right back with more from kevin harrington after these brief announcements support for this podcast and the following message comes from emeka insurance were living in the age of the discerning shopper when savvy consumers increasingly favor brands that value authenticity ethics and a great shopping experience america is committed to being a company people trust visit emeka dot com slash forbes and find out why 95 percent of emeka customers with combined auto and home policies stay with them that's emeka dot com slash forbes to find out more about emeka insurance this episode is also sponsored by the great courses plus being successful professionally and personally requires constant learning y'all know were huge fans at at sharpening your skills understanding more about the world around you that's what so great about the great courses plus unlimited access to learn from some of the world's best professors about anything that interest you they've got business science history how to appreciate wind take better photos there's over eight thousand five hundred lecturers and you can watch him on your smartphone your tablet your pc whatever i don't even know do people call computers pcs anymore or do we just say laptop i don't know we don't have to worry about that but you can watch tv your laptop your tablet your smartphone or my personal favorite you can stream the audio only with the great courses plus app which is great i don't need to see somebody talking right i mean you guys have seen me on youtube it's just like this only you can do other things at the same time recently i've been enjoying the course thinking like any khan amidst the guide to rational decision making a teaches.
"kevin harrington" Discussed on The Art of Charm
"Five out of four gradepoint average so wasn't lack of getting good grades or whatever it was just time to move on uh you're listening to the art of charm with jordan harbinger today's guest kevin harrington to stick around and we'll get right back to the show after these important messages this episode is sponsored in part by lifelock if you're doing a lot of holiday shopping from your mobile device by the way jason it shop from your phone a lot i just started doing this a few months ago maybe a few years ago on amazon but now i feel like i buy everything on my phone which i never did before now that i have it dialed in in christmas is here i shop from my phone almost exclusively now it's kind of crazy yeah it's weird i always thought i'm never going to do that the pictures are too small now i just don't care my brain has just adjusted but the problem with that is that retailers expect fifty four percent of holiday shoppers to visit their sights from mobile devices and the scam receive this is an opportunity to steal your credit card information and other personal data because there's this whole thing and you probably know more about this than i do phony retail apps for your phone that jews are fishing they are designed to steal your info it's just a fake at like oh by things through this coupon app and you'll get ten percent off but there just jacking your info so you have to be really careful you can only download apps from reputable app store zaffiri on apple it's less of a problem because they screen everything on android could be a little bit wild west if you gotta read the reviews for any complaints about malware in one in four people have experienced identity theft not just in fake mobile apps but in general and if you're only monitoring your credit your identity can be stolen ways even never even think of like a frigate fake retail app thieves can sell your information on the web so it's not just one guy in the basement as the.
"kevin harrington" Discussed on The Art of Charm
"The art of charm dot com slash podcast now let's hear from kevin harrington it's funny were jacking pre show your from cincinnati which i think people say this is the most northern southern city is at the reputation that it hazard was at yeah you know it's people will sometimes hatch i have sound like him from the south but the others will say he's in a like each you'll get a little east coast and me to sell yeah yards eastern time zone and it's a con a far up north wise but then it's right next to kentucky in louisville and all that lotto good whisky and tobacco farms yeah it across the river yes now funny when he drafter ohio you just go this state is enormous on from the elegant but i'm from north of detroit so archaic michigan and twenty minutes maybe fortyfive yawning on traffic cincinnati if you want to go up through the toledo or something i mean pack launched there's not much pretty scenery now when you were a kid you worked in your dad's restaurant and yeah yeah so my father was a restaurant where he had bars restaurants irish pubs you name it i joke your how do you become an assistant chef at the age of eleven while my father own the restaurant when chef didn't show i was assisting my father in flipping stakes huzzah you know i learned the very early age being an entrepreneur and the restaurant business you know headed set of challenges so that was just one of them people not showing up the numbers people stealing from you all the time and all that kind of stuff too but at a lot of fun working with my dad for many years yeah i can imagine a you learned early on that you have to wear every hat in the business as a business owner my whites and she owns a chinese restaurant and we said oh what are the challenges in your business getting customer she's like no the challenges are all hires someone new they won't show up oral hire someone new or somebody who's been around for a long time and i'll go where are the thirty pounds of prime rib that i would for the restaurant in bridal a look at the security cameras in four days ago somebody came into work state twenty minutes later and hauled off with it through it in their car in.