4 Burst results for "Kathy Cotton"
"kathy cotton" Discussed on Marketplace Tech with Molly Wood
"We talked last week about how the stories of lack inventors were literally left out of the history books. Documenting the early internet now. A story about preserving that history in late twenty nineteen archivists from stanford university met in fremont california with over a dozen black engineers and entrepreneurs who had been working in the tech industry for decades. One of them was. Danny allan also been first engineering. Professors say some people in this class. That don't belong five of us thirty so actually wound up hating engineering. While to become an engineer. Alan worked as an engineer for bank of america and the electric power research institute in palo alto. He's now the vice president of global diversity and inclusion at sap labs stanford was interviewing allan and others for a new archive dedicated to the history of black people. Working in silicon valley henry low would helped build stanford silicon valley archive as a curator at the university. And he had realize that the stories of allen and others at that meeting were missing from the university's records to realize that there are substantial communities successful people who've not been fully represented. The archive is a. You know a bit of a shock. It's kind of sad disappointing. That that were at this position. But you very grateful to be be in a situation where i can try to respond to it though it had been inspired by kathy cotton. A longtime silicon valley recruiter turned archivist. She saw that. No one was telling the stories of the many black engineers and software developers. She knew were important to. The tech. industry's success. So i became a little upset about it and Started thinking this. The story needs to be told correctly. Someone needs to tell the story. Cotton started filming interviews with people like roy. Clay who helped create hewlett-packard's. I computer and wilbur jackson who started working in ibm in the one thousand nine hundred sixties. She put those interviews together in a documentary called place at the table. Her interviews will also be part of the new stanford archive cotton says. It might have been the big check gives who made headlines but those newspaper records don't say much about the engineers doing the inventing many times. These people are working for large corporations. And they're kind of buried into a a division. What happens is when black folks are doing the work it gets lost. Somehow it gets lost. Cotton once that work to be documented because she says when you see yourself in the past your assured of your future stanford plans to make its archives available to other researchers later this year and will continue to add to it so it wants black tech workers in the valley to you know. Give them a call. There's a link to cathy cotton's documentary at our website. Marketplace tech dot org and now for some related links. More on the history of tech discrimination when it comes to improving diversity in tech today many companies point to the pipeline problem. The idea that there isn't a big enough pool of candidates from diverse backgrounds and fully. There were enough training or educational outreach programs. They could hire more people of color well researcher at. Nyu's ai now institute. Studying the history of this idea in a recent interview with techcrunch joy rankin said this claim has been made for decades even though for example coding was once dominated by women. Back in the fifties it was only when computing became culturally. Important that it was considered suitable for men she says. The pipeline has become quote convenient excuse for a host of sends including structural racism in the industry and beyond and game stop stock had another mini rally yesterday before again falling after a trader known on reddit as roaring kitty testified before the house financial services committee about his role spearheading. The game. Stop buying frenzy. Saying he's still optimistic about the stock. He appeared via zoom in a red gaming chair in front of one of those iconic posters of a.
Filling the archives with stories from Black Silicon Valley
"We talked last week about how the stories of lack inventors were literally left out of the history books. Documenting the early internet now. A story about preserving that history in late twenty nineteen archivists from stanford university met in fremont california with over a dozen black engineers and entrepreneurs who had been working in the tech industry for decades. One of them was. Danny allan also been first engineering. Professors say some people in this class. That don't belong five of us thirty so actually wound up hating engineering. While to become an engineer. Alan worked as an engineer for bank of america and the electric power research institute in palo alto. He's now the vice president of global diversity and inclusion at sap labs stanford was interviewing allan and others for a new archive dedicated to the history of black people. Working in silicon valley henry low would helped build stanford silicon valley archive as a curator at the university. And he had realize that the stories of allen and others at that meeting were missing from the university's records to realize that there are substantial communities successful people who've not been fully represented. The archive is a. You know a bit of a shock. It's kind of sad disappointing. That that were at this position. But you very grateful to be be in a situation where i can try to respond to it though it had been inspired by kathy cotton. A longtime silicon valley recruiter turned archivist. She saw that. No one was telling the stories of the many black engineers and software developers. She knew were important to. The tech. industry's success. So
"kathy cotton" Discussed on Command Line Heroes
"It's a hot summer day in ferguson missouri. Early nineteen forties a young man. Higher to mow lawns is taking a break drinking a coca cola outside a local shop. But he's a black young man and he's taking that break on the wrong side of town. He's up by police and handcuffed and taken to the station. Seventy years before. Michael brown was shot and ferguson was rocked by protests conflicts with the police were a regular part of life for the city's black population documentary. Filmmaker kathy cotton of a place at the table explains he gives them the name of the house and name of the people in the house. They don't care they take him to jail because he is on the wrong side of town. That was a normal occurrence for a lot of black people. If you're walking a white neighborhood you know there's a mindset that has been in this country from day one hopefully. We're going to try to change that somehow but we'll see we'll see how it goes. This is a story about opportunities who gets them and who doesn't that teenager. The police picked up his name. Was roy clay and years later when he was finally given an opportunity to shine when was finally allowed to show the world. What kind of could do roy. Clay would remake one of the world's most powerful tech companies. And when he did he also lifted up a whole generation of ted pioneers. I'm surrounded barak and this is command. Line heroes unoriginal podcasts. From hat all season long. We're celebrating the leaders and inventors that the history books sometimes leave out tech trailblazers who had to fight against the tide while working to change the world and the story of roy claims phenomenal. Crear doesn't just matter because of its personal accomplishments. When he finally got a chance to do the work he came to do. He was going to bring a lot more people along with him. That's why his story matters. Roy clay reshaped and redefined silicon valley itself years before the us supreme court made segregation illegal. Roy claims parents who saw their sons potential worked to get him into will all white high school. He became the top student. Despite facing challenges being the only black hidden school his parents encouraged him to excel wherever he could. He shined especially in math next. Klay graduated as the first black person to earn a mathematics degree from saint louis university. This was nineteen fifty. One and brilliant as klay was searching for meaningful work in tech was at. I pretty futile hiring managers like the way he looked on paper but they balked when the interview happened in. A black man walked through the door for a few years. Teaching math at high school was his best option. But clay persevered the space race with the soviet union was in full. Swing and math wizards like clay. Where crucial for the nations high tech engineering efforts. So in one thousand nine hundred eighty six. He managed to get a job as a computer programmer at mcdonnell aircraft corporation. A couple years after that he was working at the lawrence. Livermore lab developing a computer program to track. Radiation fallout from atomic bombs next. He was building mainframes. And even a fortran compiler for control data corporation. The word guide out they had the slack. Man who was a math genius and through conferences or meetings or whatever. His name is still out there as this little genius and then an opportunity an opportunity. That matched willy claes. Potential began to take shape. The age of vacuum tubes and punch cards was coming to a close. The age of the micro processor was just beginning combined with advances in transistors core memory. Those new microprocessors opened a world of possibilities. Computers didn't need to be jumbo room sized mainframes anymore. Suddenly it was possible to build a minicomputer about the size of a hotel. Many bar which i know not so many by today's standards but it was a game changer. The time smaller computers meant they could be placed in new environments and that combined with shrinking prices meant a world of new practical uses digital equipment corporation produced the very first mini computer in nineteen sixty five and eighteen thousand dollars bargain compared to old mainframes and even more affordable minis for all the way this was going to revolutionize computer landscape. Meanwhile over hewlett packard. One of the guys in charge wanted in on that emerging marketplace dave packard became interested in the idea of computers which was strange because hewlett pack a instrument. Company was not a computer company of didn't wasn't even in that area was measuring different things like radar and that type of thing but not computers back. Then hewlett packard was best known for making semiconductors but david packard wanted his company to level up. The vision was a new line of sixteen. Bit mini computers. These would be only the second ever made after decks and klay had exactly the skill set to pull that off chuck house. A former hewlett packard engineer and the author of the hp way explains roy's own qualifications were superb for the day Me to have had time and lawrence livermore on some of the biggest machinery out there he was preordained with the right qualifications qualifications that hp was sorely missing while they had the very beginnings of a computer department place. They needed an infusion of outside expertise. Bill david l. Who headed up. Hp's computer marketing division at the time for members. The person who was originally running the whole computer area was an individual named k maccabi. And i know katie hired roy to run the software. It wasn't quite that simple at first. Clay actually turn them down after all he had a good gig. And what did hewlett packard know about computers. Anyway but packard who sat in on clay's job interview kept bumping up the offer he even offered to pay off the mortgage on clay's house and eventually he was able to convince clay that this was worth the gamble klay had to push though for hp build something better modernizing the prototypes architecture so he could write better software. Here's bill david l. Had the architecture stayed the same hewlett packard would have no doubt been a failure. The computer business and roy's really drove the stake in the ground. He said we've got to change the architecture or it's impossible for me to write software and had he not forced that issue so forcefully h. P. would have been an abject failure in the computer business in my opinion claes time at. Hp did more than change the company it.
"kathy cotton" Discussed on Todd Durkin IMPACT Show
"Book and like how to system is your business and we are much more savvy and sophisticated today than we were then but starting out to scale your business what I would say is you gotTa make sure you do set up systems that are going to allow you to be successful. What technologies can use today too when someone starts working with you you today? They're like wow this carly her businesses really streamlined. And it's it's it's a little more technological than are archaic system that we use back in the day where he had a shoebox where we had literally cards that you had to like cross literally manually. Cross out one through forty eight and you're on session. Twelve forty eight sessions. It was the honor system the most archaic system that you ever could imagine that costs us. Tens of thousand dollars in the long run because that was just like we didn't technology exists like it does now but I would say set that business up so you can system is a end scale it and then last like stay in tune with your audience and your Avatar Avatar so like who tried to attract and in your Avatar. Stay in tune with them because guess what. Even though I've had clients for almost twenty years some of our clients have been here for that long and we've got new clients obviously all the time as well. I think consumer insights do change the way people consume information. Change Heck look at the way. Fitness has changed people aren't consuming Consumers aren't even consuming fitness. The way they did twenty years ago when it was just big box gyms it was studios studios. Now there's a lot of online digital ways that you can consume That look at the way we use myzone technologies and have different Challenges that we have on on that so it's an ever changing environment and I think you look at like net flicks. They kick they kick blockbuster business streaming video uber. The taxi taxicabs are like practically out of Business Uber. Now it's changed the way it disrupted the way when did expedia it. Usually you call a travel agent agent member. I want to remember travel by the way. It's a love travel agents not anymore called Expedia and and Expedia you book. Travel travel often through a service like an expedient always say is where the industry your industry whatever industry you're in how do you disrupt it so so you look and say how do I scale it for the future because it's gotTa probably involve digital. It's got to be technological. There's gotta be systems. But how do you still maintain that kinesthetic feel feel when someone walked in there like. Hey it smells good here. Feels good in here. I like this Because I think when you come out of the gates you you'd have to come out of your gates like making an impression and even no we had carpet on the floor refurbished equipment and we had the bootstrapped our way because we didn't have a lot of money I Still WanNa make a good impression. Always making sure you're smiling as a friendly only face because people remember the energy feel it remember what you say but they remember how you made them feel. That's important so that if if it's you or someone at the Front Desk Director First Impressions. It's crucial how you make them feel. Yeah so you talked a little bit about You know you didn't have very much when you start it up and you had you know refurbished abridged equipment and stuff like that. Yeah so when you're starting up finances can be really really tight So one of the things that I'm thinking about is they've got like a small sum of money to start your business. What are some of the areas that you would invest in knowing what you know now? How much money? Let's say like under five thousand dollars under five thousand funny you say that because actually the only investor I had an angel investor Ester bill and Kathy cotton up in San Jose. My future wife's aunt and uncle believed in me so much that they lent me. Five thousand dollars. I was so much money I was like. Oh my gosh I feel like I'm GONNA be rich. The and the and the loan was you. GotTa you gotTa repay back within two years. Here's at no interest. No interest right some personnel. I'M GONNA pay these guys back in a year and I did one year I pay them back but to answer your question. Like what would I do with that money well again for me. I bootstrap that pretty early because it went pretty quick. Because like I ki- runs I ki- like got expensive expensive. Quick for you know you have a couple of thousand dollars you gotTa get a desk and you gotta get some furniture for the front area the lobby because the lobby is very important area. Because you want to feel good and you no you should. You should have a little waterfall there because we have streaming water When you look at Fang Sh- way and represents harmony and happiness and wealth so you have that I think little things. I'd invest in that front area making sure that that lobby is tranquil. That someone comes in they feel like you know what I really liked the feel of this place. It smells good this you know some sense in there whether it be orange or lavender whatever it may be I think the colors of your place council also investing in the way it looks and feels is important. I would say at least in the gym in the fitness studio. Never white walls whites boring. Don't be deep boring. You can't be vanilla in today's Day. So what are you going to do to give an air and a feel about something to make sure it feels good on that. So five thousand dollars goes by like that. It goes by so fast that I think got eaten up real quick because I remember when I first got my sign fitness quest hand. It costs three thousand dollars. I was had a heart attack at age twenty nine because how can assign cost three thousand dollars they do. They're expensive answer and again. Everything's expensive so I maxed out my credit card. Sorry Dave Ramsey on that I did. It was my only option because I didn't have any money in the bank. Said no money no clients. No business plan is the truth. I had a five thousand dollar loan Max Everything Out in in in Fortunate was able to survive. It's amazing it really is helping is answering the questions helping you start your business. I hope it's helpful for everyone else's it has been for me. I really do absolutely absolutely one more question. And this is my last question all right so this is based off of one of your recent instagram posts. So you made a post about marketing being about fifty percent of the game for some of your projects so for someone like me who is so new to this whole business idea like I've spent the last four years learning medicine. I don't know anything about business. Marketing Marketing or very very little so marketing sounds like this big huge ambiguous word right so when you say marketing for specific projects projects. What do you mean by marketing? Like what kind of marketing are you talking email marketing. You're talking social marketing or are you talking. You're starting how should I what I do. Yeah now if I was opening now what I do yes. How much time do you have all day? Todd I know you have all day test fans I know right now. You're at the end of your work. I like Oh man. Td GotTa rap but let me tell you. I'll go rapid fire. I'm just GONNA go off the top my head because marketing I said in that instagram post about marking being fifty percent of your pride. Let me preface it by saying this if your product stinks. It doesn't matter how much you market it doesn't matter. How good your marketing is? You gotTa have a great product. You gotTa have a great culture in that product so I wanNa make sure that that you're that you know it's not confusing that you've gotta you've gotTa make sure that your product is world class and that the customer service is world class in today's competitive Uber Competitive Space It's gotta be it's gotTa be up to snuff. Now what would I do. You mentioned a couple of things the first thing I would do is I would make sure I get out there and shake hands. That's free I'd make sure I network like. Hey I really liked that guy. He came out and shook my hand when he did he. He gave me a a handshake gave me a bag. I'd probably give them an under armour bag full of great swag with it. It is ten water bottle. I give them my while book. I give them stuff including a little guest passed to come. The fitness quest had an experience our culture. They ain't thrown away a good swag bag now. I'm I'm not saying you gotta go out and spend thousands of dollars on that but to go out and shake hands and give a little gift bag with Some of your services and welcome them in for a complimentary treatment achievement. I think that'd be good. I would give away some services in the beginning because all you want is people in your door because those bill you're on referrals and by word of mouth but asking them for help help not just hoping that they're going to help you That's number one. I would write an email once a week. I would once a week write a weekly email. That's one hundred percent content unladen. I want that email full juice for you. Manage endless think about topics of of health topics and conditions Diseases and things in. Here's the key folks. Don't just write the email carly right the email but then make that email a blog. Then take that blog and post on your facebook now. You hit three different mediums. Because when you do that and you take that blog of its streamed on your wordpress website. Now that's GonNa help your search engine optimization so when someone hits an irritable balance bowel syndrome in Google Google. You'RE GONNA possibly hop into the first or second page which is more likely someone's going to use you because I I am still in the belief that someone still does Google websites and there's GonNa look for your website or they're gonna find you through that I would target on facebook ads. I'd have target ads on facebook and have an ad spend ten to twenty dollars a day. Do the math. How much is that going to be thirty thirty days in a month to three to six hundred dollars good advertising because you can actually today very very cheap still is you could say I'm going? I want to attract men or women between thirty five and fifty five years old that have these current conditions and target the heck Outta them Avatar. Absolutely don't just do like a regular post on that you want to have some paid advertising. That's very specific and have a trial mile offer trial opportunity for them to get into and remember with anyone doing ads. You always want to sell benefits not the features Silla benefits the features. I made the mistake early on as we have personal personal training massage therapy pilates. Who Cares who cares that we have that those are features of fitness quest hen? What are the benefits? What are the emotional benefits benefits? We can help you lose weight. Feel great get your mind.