35 Burst results for "KPI"

How B2B Companies Can Optimize Their Tech Stacks With McGaw.io CEO Dan McGaw

B2B Marketers on a Mission

02:26 min | 2 weeks ago

How B2B Companies Can Optimize Their Tech Stacks With McGaw.io CEO Dan McGaw

"Won't question. That probably always comes up. I guess i suppose in your line of work. Dan has like why do you think A lot of companies you know they just keep adding on to the tech stack and they just keep getting all this new technology rather than You know i would say probably using less technology and being more effective i. I'm not sure if that's the right on the right way to describe of any thoughts them up. Yeah i mean it's totally true. You know marketing for most marketers is not about being effective right so i wish it was but most marketers are more in this for the shiny objects and so are a lot of business leaders. I hate to say it. But most companies really focused on shiny objects compared to focusing on what is most effective At the end of day we do things because it makes our egos feel good. So that's a really really easy scapegoat there A lot of people get caught up in the hype of this new tool is going to provide these new. Kpi increases and the kind of over believe the salespeople over believe kind of the marketing of that tool and they never really put that tool in the place and instead of solving the problem of getting more value out of a tool they go buy another tool and drink the kool aid again to try to solve their problems. So a lot of it has to do with this new shiny thing. That's going to do this thing. And then there's this new shiny thing that's gonna do this thing. And because at the end of the day they never remember. They have a subscription for that other thing They wind up with a bunch of tools. Mean it's pretty bad But it's usually it has more to do with the fact something shiny. It's going to help me reach my goals but it never does not gonna move on and a lot of these tools is never get used. It's quite surprising to us the amount of adoption. That doesn't get had these companies for these tools. Yeah but that's definitely an interesting point and i. I know that you probably like hard to like. Give an exact figure. But what would you say is a ballpark in terms of like how much money companies spend a year on tools that they may or may not be using it yeah. It's definitely hard to give you a ballpark. Especially because every company is so different but A lot of companies. I mean a lot of companies are spending anywhere between five thousand dollars fifty thousand dollars on their marketing technology. Subscriptions alone So definitely a wide swath there right so but i would probably estimate around twenty percent of all the marketing budget which is going towards technologies and tools twenty percent that is not even being

DAN
"kpi" Discussed on Mind Pump

Mind Pump

05:26 min | 3 weeks ago

"kpi" Discussed on Mind Pump

"Clinical experience. I've watched millions of people go through the program now and have strikingly similar results. But that that top. The pinnacle is really that personal experience. And that's the benefit of the program that gives you information just about you. What's your least favorite. Our just going to is just an asset something as big as has to be extremely rewarding because of how many lives are changing positively. But there's always that other side of the coin. So what's what's the least favorite part of having something this massive. I think I honestly for me. It's things like goals. My team is like so frustrated with me right now. 'cause i don't care about goals i don't care about kpi's i don't care about a budget. I don't care about any of that stuff. I just want to like you know. Do these interviews and write books and help people do the whole thirty and what. I really need some help. Actually doing the day to day business stuff. Because that's the area that i like the least otherwise i love every aspect of my job. I love it. Well that's actually a really interesting question then too because we talk about this affair about scaling ourselves out of the executive roles in hiring someone any thoughts of doing that ever. Oh it's like it's like you're on my executive meetings. I have there. I had a chief operating officer for a little while who the intention was like to run the day to day of the business. He was not the right fit. And now i'm kind of wondering well i don't know if i should even say that's like i'm kind of wondering if whole thirty needs a ceo. I always want. I'm not a builder. I'm not the kind of person who i'm like. Oh i built this. And now i wanna go build on. The whole thirty is like my life. I'm in it. I'm invested. I wanna be the northstar. I want to be the voice. I'm a good. Like big picture. Idea person i can listen to the community here the nuance and figure out what they need..

kpi
Understanding Lift Reports

Sounds Profitable

02:23 min | 2 months ago

Understanding Lift Reports

"So me amount of had a long history together. We were a part of the founding team of barometric that was acquired by claratyne and still kicking around in the attribution space big fans of theirs as well and matt helped me a lot with my two part series on understanding lift reports because lift reports is an extension of campaign. Attribution are really important right there. The pretty visual at the end of it that can be used to optimize the campaign or honestly for a lot of you out there that hopefully will find value. And it's the type of thing that you send to the brand or you sent your boss to say like hey thumbs up. We did good so you know matt. Let's let's go over a few quick definitions here to make sure everybody's up to speed. So how'd you define attribution in podcasts. Advertising attribution very simply put the act of identifying if podcasts media exposures is driving a conversion or whatever the kpi or key performance indicator is for that particular advertiser cool. So this podcast. We have ads on here and if you know we mentioned like hey checkout pods sites dot com if there's a pixel in here what it's doing it's grabbing your ip address and it's trying to identify as much as they can about that had matched up for the exposure and then there's a pixel in the pod sites website. So when you visit. They're trying to learn as much about your visit there as well. Match at your device crap and try and link to to say the person visit. The website definitely was the person or even the household. More likely that. Listen to the yet right. Exa- exactly right why and what you're describing now is pixel based attribution right. Originally we talk about just general podcasts attribution. I would argue that. Those terms include the. How did you hear about us. Survey the vanity hurrell coupon code and things like that which you know to be very transparent on how we feel about that a pod sites then i would argue everybody else in the the pixel based attribution space feels is that the vast majority of advertisers. It's just not good enough. I know here. A lot of. I would say chatter around this idea of. Hey like seventy five eighty five percent of people that convert actually fill out that. How did you hear about a survey and then the next question is like what do you believe what they said. And that's always my biggest question is if i'm scrolling through the thousand indoor so shows that exists on some of these how did you hear about a surveys is my finger gonna get tired of is gonna stop and click on whatever. Am i going to find a show that i really like that. I want to give the credit and just select and then move on or did i actually hear the add on that show

Matt
"kpi" Discussed on Voices of Search by Searchmetrics

Voices of Search by Searchmetrics

02:35 min | 2 months ago

"kpi" Discussed on Voices of Search by Searchmetrics

"Thanks for listening to my conversation with tyson. Stockton the vp of services at search metrics. Join us again tomorrow. When tyson i talk about the difference between leading and lagging. Seo metrics and we'd love to continue the conversation with you so if you're interested in contacting tyson you can find a link to his linton profile in our show notes. You can contact him on. Twitter handle is tyson underscore stockton or you could visit his website which is tyson stockton dot com. And don't forget that search metrics is here for you when it comes to stand ing how to prepare for the upcoming launch of core web vitals. That's right if you need help with reporting and analysis identifying areas not for scale monitoring your seo performance or you just want some general advice and training when it comes to prepping for the launch a core web vitals get in touch with a search metrics team and you'll be paired with one of their seo specialist to make sure that you don't risk losing your traffic when core web vitals rolls out so get in touch with the search metrics team at search metrics dot com slash cw v that stance for core web vital search metrics dot com slash. Cw v for all of your core web vital information needs and get in touch with an seo expert from search metrics get in touch with search for metrics before your competitors do and. Don't forget our friends at some rush are offering all voices of search listeners. A free month of guru account. That's the type account that i use. So if you're ready to join over seven million marketers like me to tackle your seo ppc content marketing pr and social media problems. Go to some rush dot com and use the promo code via wes. That's a free month of the guru count by using the promo code video s at summerish dot com summers dot com promo code v. Us right he got some rush everything you need to dominate your niche in one platform..

"kpi" Discussed on Voices of Search by Searchmetrics

Voices of Search by Searchmetrics

05:45 min | 2 months ago

"kpi" Discussed on Voices of Search by Searchmetrics

"Really important though with impressions. Because i think that's often something that's left out of seo. And i think that is kind of a disservice because one the other digital marketing channels have conditioned especially executive. cmo's so well into that awareness of impressions and it's often something that i think. Seo's will leave out of the conversation. So i think it is very like cute of you to call out bat impression piece and i personally believe that that's a big component but after rankings are after that piece the next thing that i'm looking at as actual traffic. How many sessions did i get on the site. How many clicks did i get from my actual ranking so so make an executive decision here. We're gonna call the third stage the impression stage because you need to be ranking right. Google needs to take your content. Place it in the search engine. You see where you are. What matters next is how much people actually viewing that content. And then you get to are they. Clicking are you actually generating traffic. My site was crawled. We ranked in the number nine placement. That showed up a thousand times and of the thousand times it showed up one percent of the people clicked. So we got ten clicks. Your been so the next thing now are looking at traffic. How many sessions. What the activity was. And that's where you can get in some user metrics also like balanced rate engage. Men remain kind of pieces. How many eyeballs did you get on your page on your website. So it seems like there's a big hard line in the funnel of this point where your marketing up to this point you're trying to get your content to someone that you don't have a relationship with and then once you get into the traffic stage now you're evaluating the performance of your website primarily but you're also figuring out the value of the traffic source so as you start to figure out if your traffic is valuable and what value generates you mentioned. Look at the traffic volume as a stage. Once you're looking pass traffic volume what mean the next like i. You could have some like user engagement metrics. So i mean i could be time on sign of boomer pages viewed bounce rate those items but the real kind of big next step is then what action do you want. The users take once they get on the website. And so that's gonna be your conversions conversion rates sales and then you know those elements and if depending on the type of business like obviously those conversions will change automatically. You wanna just people on your site you need to convert them and not is going to help. Kind of like qualify. What that the value of that traffic was. Yeah i think you hit the nail on the head here that this really depends on which business you're running if you are an e commerce business. You're looking to get somebody towards the product page. Should mirror your site-wide. Kpi's gets them onto the site. Get some into a product page. Get them to a cart. Get them to convert if you're a b. Two sass product. It's probably did you capture..

Google one percent ten clicks Two sass thousand times third stage one nine cmo
"kpi" Discussed on Voices of Search by Searchmetrics

Voices of Search by Searchmetrics

03:34 min | 2 months ago

"kpi" Discussed on Voices of Search by Searchmetrics

"Your performance. It's something that i think really is a value. Add to seo's to kind of like themself in an organization and ultimately getting additional whether it's career opportunities or even like those battles for budget and things so it's a really really important thing that i think can help not just evangelize seo but can also help. As far as i career path development press ios. What i'm hearing is this shit is boring. It might be worth it definitely worth it. Definitely worth it in in depending on who you are like. I would still say it's interesting. So is sitting there somewhere. Just drooling over this podcast to talk about reporting tyson. Let's get on with it. Tell me about the seo. Kpi funnel our seo kpi's so one of things that i really advocate for when i'm talking about reporting deaths ios is never be pigeonholed into just reporting on one. Kpi and this is something that i think. I've seen a lot in organizations where they just wanna talk about like revenue from the channel or sessions from the channel. And it's really important to have this funnel because it gives you a couple cards a couple of things to play and then it allows you to create more of a narrative around what's going on with seo so at the funnily is rule number one. Don't get stuck with a one stage funnel exactly and don't let that one. Kpi also be lagging indicator like if you're only metric is sessions or conversions. That happened on the site. Will you missed everything that led up to that. So when i hear funnel. I hear going from big to small with lines or stages inbetween. Walk me through. The you know the various breaks the kpi's and how do they trickled down yet. And so i would think about it in largely just how seo works so the first kind of component and everyone. When do this. And sometimes i would leave it out depending on who. I'm talking to. But for my own reporting first thing i'm gonna be looking at is crawling indexation so before i can actually ring anything. I need to make sure that ghouls reaching those pages and yet make sure that it's getting index and so if i'm monitoring and keeping track with crawl log files or even like the basics just within jesse i needed to know how google's interacting with my site and that then is going to be the foundation to lead into the all right so how much you're actually getting your content picked up by google the crawl the indexation. Are you feeding your content into the search engine. Step number one of the whitest of the steps the biggest of the steps. Let's talk about as we go down funnel what's to two would be and this is where you can have some debate. I think to for me is more like the impressions. Seo visibility and like ranking category and those you can use and actually recommend using multiple of those for it but it's basically then what is the positioning what is like where you're showing up within search and not going to be your neck smashed tricks here. Looking at number ranking keywords as yo visibility across those keywords the impressions that you're capturing from those you're just general ranking data and not then going to depict one someone's getting to your site what's interesting to me is that you're talking about rankings. Not impressions first. So i you're getting your content into google then you're seeing where it shows up. What's the.

google first one stage Step number one first thing two one rule couple cards ios Kpi
"kpi" Discussed on Voices of Search by Searchmetrics

Voices of Search by Searchmetrics

04:34 min | 2 months ago

"kpi" Discussed on Voices of Search by Searchmetrics

"Not sure where to start. When it comes to prepping for the realities of core web vitals search metrics is here to support you the search metrics team help you understand the impact of core web vitals on your website performance. Depair you with a highly experienced. Seo who not only understands core web vitals but its impact on the full spectrum of search marketing. So if you want some help with reporting and analysis to understand how your domain compares to your competitors in your specific market if you need to identify areas of opportunities at scale reveal page types that need to be prioritized and fixed quickly if you want to monitor your seo and content performance over time. Where if you're just looking for general advice strategic training planning the search metrics team. Seo's data. scientists are here to help you. Don't risk losing traffic in june. When google rolls out core web vitals get in touch with the search metrics team by going to search metrics dot com slash c. Wvu which stands for core web vitals. It searched metrics dot com slash. Cw v and on that page. Not only can you reach out directly to the search metrics team and ask for a free consultation but they've also got all their documentation and resources to help you understand what's happening with core web vitals and its rollout so go to search metric dot com slash w v and talk to the search metrics team before your competitors do and this podcast is also sponsored by sim rush. Sure as a voices of search podcast listener..

"kpi" Discussed on #01 - Gestão ou Técnica

#01 - Gestão ou Técnica

05:39 min | 2 months ago

"kpi" Discussed on #01 - Gestão ou Técnica

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new england Brexit Lamberson monday Griffin Batman Hitler Nancy santa Firm australia Puerto america Burgas Johnson twenty two scottish bob May april brooklyn judy
"kpi" Discussed on #01 - Gestão ou Técnica

#01 - Gestão ou Técnica

07:20 min | 2 months ago

"kpi" Discussed on #01 - Gestão ou Técnica

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John chicago okinawa Steve Murphy sabina Oscar choubey Orlando Saito third hop Garner Massa mitchell mayo Dan vere republican Muslims williams Couple Sammy sosas Jaffe banger
Becoming Data-Driven The Easy Way

Accelerate Your Business Growth

01:53 min | 3 months ago

Becoming Data-Driven The Easy Way

"Let's let's start with a dashboard. Talk to me about why. A dashboard is beneficial absolutely so dashboard. For maybe a little bit of context. I It'll it'll normally represent to your point in the intro. There financial data marketing data also operational data gets in there as well and just of puts everything into this nice little summary so at the end of the day it really helps with time saving and that comes in the form of folks being with understand their numbers a whole lot easier. I'm here will focus on the important. Kpi's key performance indicators and that kind of allows you to spot the problem child that the gold star piece of your business to So everything's on a right in front of you. It's easy to update. Get your whole business and a matter of five minutes and then you can actually use the data driver your strategy from it too so Yeah just looking at it right exactly. You can actually take action from it so okay. So we know what i was reading your bio i said something about visualizing data so what is it about being able to visualize it that that makes it better for the business owner or the business leaders do you took. It's such a good question right. 'cause it's like okay. It's it's the same infiltrate was the benefit. There is a give too little examples. I'll give a presentation on kind of along this subject. Lines actually visualization and things. Like that and i go through really quickly and then a powerpoint slides pressing the button twice rates under skipping through a slide. Maybe half a second. The first thing i show is these big letters that are are big words that are describing an image. So it's like seventy two point font like it's very easy to read jeff half a second to read it

KPI Jeff
Look for the Hidden Key Performance Indicators

Leadership Lifestyle Podcast

00:44 sec | 3 months ago

Look for the Hidden Key Performance Indicators

"There's a shift going on and it's been going on for a couple of years but it's really kicking into place now shift in leadership about people the hidden. Kpi and he said well that's not hidden kpi. How many people have habit. How are they doing in mill. I'm not telling you to go get a psychology degree or a sociology degree. But there are things with your people that you have got to focus on. You've got to pick up on betakeren normal daily behaviors when that's a little bit off. Something else is often to key in on that and to check in with your associates in people who work for you or work around you that something is not right and they're not gonna give you their best. They normally would so look for that hidden key performance. Indicator of how your people are

Interview With Gideon Mendels, CEO Of Comet

AI Today Podcast: Artificial Intelligence Insights, Experts, and Opinion

04:26 min | 5 months ago

Interview With Gideon Mendels, CEO Of Comet

"We're so excited to have with us today given mendel. Who's the ceo and co founder of comet so high gideon and thank you so much for joining us today jeff million. Hey you're on. Thank you so much for having me. I'm super excited to today. We'd like to start by having you introduce yourself to our listeners. And tell them a little bit about your background and your current role at comment definitely so as you mentioned. I'm the ceo and co founder of comment For the listeners. Who don't know comet provides a self hosted in college based missionary platform essentially on data science teams to track impair explain and optimize experiments models company support some of the biggest and best enterprise machinery teams in healthcare attack media financial services and other industries Her son who actually started maker of software engineer but she sixteen years ago. And i shifted do working on an applied machine learning about seven years ago. I was a grad student whilst work work on speech processing natural language processing after that i had my own start up again in. Nlp space. And after that. I was google Where i was working on deep learning research specifically we were working on detecting hate speech on youtube comments using the malls. Yeah that's that's really a great application. In general for automated systems is very hard for for humans to just manage the mountains of tasks that are needed for moderation. So great use of of a and a great applied use of ai. It's cool that you bring into that so let's sort of bring us into now. I know what you're doing with commented lot of it's helping people make these better models and and iterative battle and manages models so maybe you could tell us a little bit in our listeners. About what are some of the challenges that organizations face today when they're trying to build machine learning models into production That's a great question. And i liked it. Use the word build rather than deploy because from our view comments in working with these like very business focused engineering teams the biggest challenge in getting them. All production isn't the actual deployment or devops problem behind. It's really a building model. That's good enough to justify deployment right so when we think about machine learning it's actually buried their friends. Offer engineering both from a process perspective. The dodgy the tools everything about different machine learning iterative process tres many pitfalls in the way and now whether it's your optimizing for the wrong metric or you're leaking your target or you're just working on a data set. That doesn't have enough signal so eventually it's really comes down to building a model that meets the business. Kpi in most of the teams out there are really struggling with that point Like i mentioned. There's a lot of things that can contribute to that but a big part of it is the lack of processes and tools of doing these things in a safe and a predictable way. you know. it's it's great that you gave that explanation. I know that a lot of companies are now starting to bring their starting to build models and think about how they can incorporate machine learning into their their company. So why is it. Important to have a tool for data scientists and teams to track explain in optimize experiments in models. That's an excellent question. And i think a lot of companies learned that the hard way but really impossible to run a team successfully without a system of record of your work. I mean that's true for most job functions. Not just machine learning. You know whether it's gets hub for after themes or salesforce for cell students hub spot for marketing and so on you really need a central system of records manage these processes and and again like other system records. Another jobs luncheon. Once you have that like. In our case on experiment and a model management platform it provides value to anyone was in walden engineer. Works so whether it's data scientists that's looking to track their experiments compare and understand. Why one models being better than the other is bias or issues with a model through the software engineer that's needs actual binary defer deployment all the way to the manager that wants to track and have visibility of a team progression and eventually maintaining all that institutional knowledge about research experimentation metrics and models within the organization and non people's personal notes for example.

Jeff Million Mendel Youtube Google Salesforce Walden
"kpi" Discussed on The Social Hotelier

The Social Hotelier

05:06 min | 5 months ago

"kpi" Discussed on The Social Hotelier

"These small things can affect the things that are happening in the business by by quite a lot so instead of just making sure that this dust having this perspective of of being responsible for the customer experience totally changes the things. How you doing ed Gleaning staff is doing and that is also that it has to be visible in in in that botch so. When when the cleaning staff is responsible for the customer experience they had to have a little bit more time to make that customer experience in the hotel happened and lawsuits bottle. The company sure that this is being big Situation because most hotels There are of course they have cut down staff anything open now. They're working with the skillet on staffing levels and this has has danger of impacting. The time the staff has an opportunity to to create a relationship with a guest and of course. They'll guess to want to have what they call the prescribed. spend hospitalized. Did they just want to advance. Exactly make sure the hotel gives them what they want. They don't meet anyone but after all there is a relationship building that ugly that the data collection that the staff can have From the guests important. You mentioned about the smart Specific measurable achievable relevant than time hockey. Manage this sounds like a huge us task to do how do how do you do that. It's it's absolutely like like all of this requires hard work and all of this requires that you allocate botches for its So if if you will want to do business onto like a in in a in a proper way then you have to have time also allocated for all this planning and trust defining all your business of course in in finland for example we say that. Well well-planned ease health executed on something like that so we need we are in the mindset. Said the planning a lot of things but it's it's of course about the death of how far you go so at at some point that comes to limit that it doesn't pay anymore to invest in in base of basting but in in in how i vision is not let you have to have these. Kpi's on a different level. So you have to have this mission level. Kpi's and then the strategy lago kpi's and and then the tactic level kpi's and all of these house to form these kind of a pyramid or some kind of network.

finland Kpi kpi
How Real Estate Sells Cars with Gina McCartney

Talking Automotive

07:21 min | 6 months ago

How Real Estate Sells Cars with Gina McCartney

"Gina, welcome to . the It show is great to have you speaking to us today. Maybe just to kick things off can you maybe just tell us a bit about Gina McCartney - who you are and some background. . to thank Yes, I'm yourself sure, you so Gi for na McCartney having me here today. Super excited to see both. So my background if i go back to perhaps my brief - youth and into professional career. I really my whole life was distant creative: sculpting, painting, designing and off the back of that passion went to uni studied creative advertising and was destined. ..my path was to become a art director . My very early career was in advertising agencies and spent ten years ing servic some like pretty big clients ilo, . kohl's meyer group. Cbi off foundation and then some order client bmw and many were because of mine and it was during that time that i realized how much i loved as and surprised no surprise. I joined renault. Stralia and joining renault at the time was at a really pivotal point for the business. And that was all about preaching and finding every possible opportunity we could in the market and myra was to introduce the sierra digital program. Really lift the capability of the dealer network from a lead management perspective. Sur getting out outta rot on building confidence back in the network that we were providing leads to them in generating value from office and then from neymar roll moved into a brand and events role and so the full marketing swayed had an awesome time with the business and great team. And then my time was up. When i was tapped on the shoulder for all at anchor pinellas area group been realized real estate dot com to you joined the business not really knowing much about the role. I was joining. He'd go to market manager role and of bain there now close to seven years and moved my way through various segments. So we're two now. Residential business at develop a business emotional property meteorologisy and clients and also to stint in malaysia. And i leave the win. We acquired a southeast asia and helped with the integration of that business side at an awesome korea here. Rei and now run. I tame called the customer. Excellence team and so my team move. Twenty incredibly talented people help support our two hundred thirty sales teams across australia. And that includes the learning development perching old training ogata market siles support collateral and operations analytic. Kpi's commissions incentive sprints and really big a big team mission and vision is to pave the new way of selling and selling clock when you work for rei. Let's bit about my story. Love love gardening love dancing and eighteen. And that's how i spend most of my time let's it's an impressive story. How you you've migrated from during the karate stuff through to or i will now into real estate now. We can't get a bit of understanding as to real estate dot com o. Rei group and what's the back story of real estate. Dot com abc business was born in the garage. Dome koster and for those familiar with john. It's in the eastern suburbs of melbourne and in nineteen ninety five and they came up with a crazy idea of water. We put the photos of property onto online so people can see them on the internet and so literally scanning photo by photo by photo built this web sought. That looks very different today than what did obviously up. Twenty plus years ago and over the years to really brilliant simple idea to gos- and today with the leading australian property portal and we have hundred million plus is it as a month coming to thought trillions of photos from a perspective and yeah we service most property clients around australia and that includes real estate agents property manages developers homebuilders land developers media clients of less amount of probably. But almost all and anyone that wants to reach property. Sega's we do business. You know you've got a really interesting background. Having spent tom and credit in automotive value in real estate can you. Maybe just discuss some of the similarities. Between automotive and real estate i remember when i joined. Ra and it was probably a month thing. I thought wow. I didn't realize there was so many similarities between the two industries. And if i stop from a business structure perspective the similarities of utah franchise groups independence at relationship between head office and you know the small small businesses that are running in local and regional areas. I think that that pressure that applies with a small business to find the raw talent retain talent when there is no professional requirement This note there's no huddle to get into other industry. And i think that is a challenge that are still share today and another real estate industry in particular institute really trying to introduce their professional courses create more opportunities for the right people to enter the industry. So they've got really quality staff sieving consumers invincibles. And i think our remember. That was a challenge in the automotive industry finding the right talent and apprenticeship styles perspective perhaps a bit of bid process. But that was probably one thing that i saw straightaway is a big lesson. In automotive that i think real estate can learn with the handshake. Between sales and after-sales and if you think of the real estate version of that is the sales and rental market now rent rolls the most profitable part of a real estate agency and if you think about the handover in the importance of one to the other the ongoing retention of the customer. I think that's a really important similarity between the two some. I think some best practice sharing could happen more. And then the probably the other big similarity i would say is the is much smarter and much savia and this is probably not exclusive to automotive in real estate but their expectations have increased tenfold. And no longer. Can you get back to a later inquiry within a couple of days. We're now seeing consumer expectations at a couple of minutes. And i think that's something that dealerships deal with daily and you know the the now now now economy that exists within cosima world.

Gina Mccartney Na Mccartney Meyer Group Cbi Off Foundation Stralia Neymar Roll Ogata Siles Rei Group Dome Koster Kohl Gina UNI Myra Renault Pinellas Bain BMW KPI Australia
Revision Host Maurice Cherry Interviews Danny Shaw, Director of Digital Design and Branding at Brandshare

Revision Path

12:01 min | 6 months ago

Revision Host Maurice Cherry Interviews Danny Shaw, Director of Digital Design and Branding at Brandshare

"All right. Let's get to the interview this week. I'm talking with danny shaw design educator located in new york city. Let's start the show all right so tell us who you are and what you do all right. Thanks for having me. I'm danny shaw. I'm a design educator. Most of the time also product manager when need to be a project manager as well and at the co- at the end of the day. I'm still a designer multi multi-disciplined design of course across the digital space. Okay how has twenty twenty one been for you so far. Twenty twenty one i mean. What are we with thirteen days. Then will far personally has been fine. You know but just looking at the world around me. You would be hard pressed to say that right but personally has been fine so far. So i'm grateful for that How was last year. I know you know the pandemic really kind of turned everyone's world upside down to some sort away. How did you get the year. Last year was a lot. I think a lot of people was ally of me personally. A lot of personal relationships it greatly impacted things for instance my grandparents who visit my grandparents all the time multiple times throughout the eddie live atlanta. I have not been able to see them. And that's really been a tough pill to swallow on person aside and not being able to see other relatives so that's definitely been hard but then which is probably roundabout way on the professional side. It's it's been probably one of the most busiest of hat professionally. A lot of business in the landscape changes so fast rapidly where the digital acceleration accelerated even more than the pace that it was already at which impacted my inbox in my email. People me up for advice and counsel and job. So it's been a mixed bag is definitely been a mix. Let's focus on work for a minute here. You're the director of digital design and strategy for a company called brand share. What does brands share. Do all right. So shit is e commerce marketing company in for a lot of people who may not be familiar with that concept and idea. We work with a lot of. Cpg burns consumer packaged goods such as emmons but if a lot of the packaging goods that we see on a regular basis as consumers so we work with these companies in regards to the marketing strategy. Introducing them to the market gaining insights and data on these new products that's being introduced to the market and we partner with them on their strategy and execution and how the scale they are offering to the audience at large in a nutshell. It comes across multiple channels digital in person shipping. We do a lot of experts. You things as well so Touch on a lot of areas with these brands trying to get as far as being the partner between the brands and these new products. That's trying to the market. In services and reaching that specific audience that the china targeting reach for their respective products. How did you first get started there at the time. I was transitioning from a position that i was working. At in north carolina as product manager and at the time there was some organizational changes. And i was looking in north carolina and and doing that and just going back and forth between new york and chronic to get my fares in order and iran ran to the person who became my manager So we just ran into each other. We used to work in the past at time. inca essence. She just told me she was working there. She was she just started. She was trying to build a team. She was looking for some freelance designers and asked me if i would be open to discuss it and i i'm open to discussing. I was just transitioned from the last role and said hey you know this might be something of interest for me. While i'm transitioning to china figure out the next and then it just happened to work out. Well we worked well together. I've worked with the rest of the team. And i'm working on the designs and floor the digital initiatives and then it just kind of kept going from there into full-time role and then may stand with the company and so forth. What does the team. Makeup look like autumn. Agean you've got designers because you mentioned design but do you work with so i work with everybody. We work with everybody. So i have Outside of me to other designers on my team i work with the vp of marketing. A record the bp digital. We're we're not. We're about fifty. I'll not that big. So we're about fifty person staff based in new york and of pennsylvania so i pretty much everybody to chairman of the company as well That the president. It really depends on the project. What's what needs to be done. You get to intimate environment. So i kind of get to work with everybody account managers and so forth as well now given that the company sizes is so small like what's a typical daylight now because i would imagine you all are not able to get together in an in an office or you now while the pennsylvania offices so they are all the way the to set up a lot of the new york office we are. We're all remote right to be clear. And we were based in midtown manhattan midtown manhattan but The pa office depending on the circumstances on what might be needed. Maybe like a photo shoot or something like that. Some members still going to office but for the most part is still pretty much remote as well. So yeah but a typical day. Nowadays is really. Just you know looking at Obviously out calendar in the before just trying to coordinate on the bear. Risk projects and initiatives looking at tickets. You know gotta look at these tickets to see what's to was the status of status meetings just to kind of make sure that we're on track with a lot of things calls a foul benders looking at roadmap. There's a lot of. I would say a lot of time. Put was president planning a lot more so than in the past so so to speak. It really varies. I really wouldn't even know what to say. What did with low but my on a log. I'm pretty much aware of what my day is already gonna look like just because i leave when i log out. I just see what. I have lined up for the next day. So usually it's a mix between meetings. Some our collaborate with the design team once needed as well as account manager for any new requests checking on the status of ongoing projects as well touching base with the vp of digital. For any other items. That might be down the line sometimes. I am checking in with some of our dev engineers team on the status of things as managing few about digital initiatives and ecommerce sites. Yeah it really ranges mountain towns. I'm looking at analytics in number. Metrics is to see if you know some insights in in regards to the strategy. And make sure we're on pace. We're doing the right thing. There's room for improvement in always looking for some wounds improvements as well so it really varies. Throughout the day. Monday tuesday could be two completely different. Days does sound like a lot. Yes it's it's cool but yeah it can vary a lot. Have you had to adopt any sort of new like strategies or workflows over the past year. Yeah sure well. They tend to crack jokes on me. Because i am like the uae. Try to organize one. You know being a project manager and in the past and project management roles a really try to align and keep things as organiz as feasibly possible. So i think i've definitely had been allowed strong advocate for that. Not just for myself but across the team especially during kobe right so that one thing that be really just had to really make adjustments for the communication on big on communication. I think a lot of not just designed problems. I think a lot of problems in general could be resolved if we communicate elopement so readily had to be strategic in how we communicate and open up communications to help foster solutions especially now that we're not all in this together we can't just walk over to someone and so forth so the communication was definitely gonna be safe there and also iguanas when everything for his hidden in in the world changed right before. Is i do think aloud people kind of know what to do right. So we worked in mit working past normal times and things like that and i think for me was at a place where it had to be diligent about. Okay shut off. There's only so much you can do. And i think not just for me. A lot of people had to make that adjustment as well with the state of the world. Yeah i know a lot of think. It was last year right around the time that the that the pandemic happened. Or the the lockdown started to happen. I was talking with a lotta people for the show who they had either just started a new job in like now it's day for and their mentor. Work from home continually or they're having a tough time to transition from being in the office to now having to sort of work in this synchronous sort of fashion right. And i will say to me. Just because i've had roles in the past where i've worked remote merola north carolina. It was a big remote work environment. Culture prior i would go into the office but it was nothing to see a member who was working remote that day for various reasons. It was very flexible. People have kids people have health issues. We worked with teams across the country. Kind of remote teams across the country engineer so it was never never felt like everybody had to be all his so for me. I was comfortable already transitioned into a more remote environment but this has been the most. I don't know if this is the most remote. I just to show. Has there been like one thing that you've gotten that's really helped you make that adjustment pretty. Well bob meditated. On is i. I really got into a meditation a bit more. Just read different philosophies at least for me just trying to make sense of everything that was going on you know i. I don't have the head. Space is the head. Space app was very very helpful. Helped me sleep more consistently in and things like that. We all just trying to figure out what works for us right. I didn't feel i needed. I wasn't really looking for anything. I was going to make me a better employee anyway. On it I think i was more concerned with was going to help me maintain some schmidt to help during all this time. Yeah so like when it comes to working on a new project or with a new client. What does that creative process look like with you being the director strategy. I know you've got the team under you. What does that sort of process look like from start to finish well. It really varies. Because the relationship that we have with declines it changes in some cases we are more or less facilitators and creative may already common just working on a strategy how to execute it for them and what are the proper market in digital media channels so to speak and then other times. We are developing in design in house. And when that happens of course that's when the standard procedures. What's what's the goal was the objectives. What are we trying to achieve was the demographics that research behind it first before we start opening programs right trying to get an understanding of what the client needs. What goes let's the. Kpi was the measurement of success prior to all of that and then basically looking at our offerings the now tools and resources to see how we can best executed across the board. It may not always be digital 'execution it might be exponential execution might be Just some inserts in getting them the scanty oracle's taken you know micro sites and things like that might be a newsletter campaigns and stuff like that so it does vary but i think we start each project just trying to warn just get an understanding of what are the key goals and objectives and. How do we facilitate that. That making sure that we have the right information to go about executing properly across creative across strategy and course execution as well

Danny Shaw North Carolina New York Emmons Manhattan Pennsylvania China New York City Atlanta Iran PA Bob Meditated UAE Schmidt Oracle
Preparing for Core Web Vitals with Kathy Brown & Karl Kleinschmidt

Voices of Search by Searchmetrics

09:07 min | 6 months ago

Preparing for Core Web Vitals with Kathy Brown & Karl Kleinschmidt

"Kathy let me start off with you. Gimme the update in the lay of the land. Where do we stand in terms of the out of core web vitals. So you got it exactly right. We are anticipating that the core web vitals will roll out in may twenty twenty one. And it's going to be part of the larger page. Experience ranking factor that ragging factor includes lots of other ranking factors. That are already employ such as https mobile friendly and penalizing intrusive ads in mobile. But what's new is the core web vitals of course so most of our clients are busy looking at their google search console. Report to see what. Google is telling them the corwin i need to focus on and make better and yeah we're just waiting to make better and waiting for the rollout in may so interesting to me about core web vitals. It is really the start of google talking a little bit about what their ranking factors are not specifically from a content ranking but from a technical perspective when we think about what core web vital actually are. Help me break down the difference between the core web vitals. We're talking a lot of detail about what each individual acronym means but overall what our core web vitals. What's the utility for them. Yeah the other thing. I wanted to mention is. It's kind of unusual for google to pre-announce changes. I mean usually we have these four updates or changes at gonna get just roll out or we don't get a lot of notice about the with the vitals we've gotten almost a year's advance notice or where vital so that may give you a clue on how important google thinks. These are the core web vitals. As i mentioned are part of an aggregate raqi factor called page experience. And one thing. I think is kind of interesting as we know. Google has been telling us like you need. Make your pages more performance. They need to be faster. A lot of people listening to this podcast probably know about sap which is the first content full paint so you need to get something on the screen fast or your user will abandon your side and never come back. What i find interesting about. Page experience in the core web vitals is that it's not just about speed it's also about. The experience of the page. Does the page jump around. Does the page respond input and in fact. That is the three core web vitals. There's largest tempur paint which is a measure of one. Something meaningful appears on page. There's f. i d. Which is i input delay. And that's a measure of how quickly the page response to any input. Like a click. Or scroll and then finally we have cunard layout shift which is a measure of how much the page jumps around as rendering. So it's almost like a more holistic view of the page experience and not just about speed but it's also about having pleasing experience as you get the page loaded and interact with it. I think it's also important to say that a lot of your user experience and or technical staff of bharati heard of these terms in the past and maybe are already tracking them before this was announced. But there's a lot of little intricacy to worry about with how google is calculating them that you wanna be careful to take into consideration so that you don't rely on non google definitions of those terms one of the things that i took away from some of google's announcements last year and the rollout of core web vitals that they are actually talking about what their ranking factors are. Carl as you mention. Google is essentially assigning values to how they're figuring out what they consider to be a good page experience. It's one of the most important ranking factors that at least they've publicly stated and there's https and some of the security protocols and some of the other things that google on the technical side of said. This is how we evaluate pages. Kathy you also mentioned that. Normally they don't give us an advance notification of when something is rolling out normally they roll it out and then tell us to me the separation of church and state here is when it's a content ranking factor. How do we figure out whether something is relevant to the audience. We're going to do it and then tell you when it is a tactical ranking factor. They give us a little bit more notice so that brings us to the conversation about making the business case. What the business. Impact of the rollout of core web vitals. We know that some of our clients are having a pretty easy time of getting the organization to focus on some of these court web vitals and with some of other clients or some other organizations. We've talked to. They've had to beat the drums a little bit to get upper management or other departments to really pay attention because it takes a while to really diagnose problems with your poor web vitals not like updating a title tag. It's definitely more involved than that. When i think core web vitals. I know it's kind of in the seo bucket because google made the announcement and it definitely is going to impact your ranking. But it really shouldn't be thought of just benefiting seo a pleasing page experience at loads quickly response to input and doesn't visually jump around is good for everything. It's good for your conversions. It's good for your bounce rate. And if i'm in an oral at have to help make the case for allocating the appropriate vestment for working core web vitals. Those are the arguments. I would make and google's actually published quite a bit of studies as well as some of the science had behind the four webb vitals. One of the comments. I'm going to quote this directly out of the google article. We found that when a site needs the above thresholds in these thresholds. They given us for the poor web. Vitals users are twenty four percent less likely to abandon page loads by leaving the page before any content has been painted. So it's just not an seo thing to be good for your conversions. It's going to be good for people not abandoning shopping hearts. So i think that's the business case you really need to make mean yes. Of course we all want higher rankings but it is all about making the experience so good that all your other core. Kpi's are gonna benefit as well. And i think if you have a department they're gonna be your best friends in selling the impact of it. They're going to have very very similar goals to what you want to accomplish. So i would definitely get together with them to make sure that you explained from an seo perspective and most of the time they're going to agree with you and that you can join forces to sell it. I think the business impact here is. There are potential ranking impacts. That are going to be significant. That google has said a year in advance. These are the metrics that were going to be evaluating for some of our technical ranking factors. If this was not important. Google would not have given us so much. Lead time to be able to optimize our site for these metrics. They pulled his was going to happen. They provided the metrics. And now they're actually giving a general sense of the timeline of when it's going to roll out my feeling is that this is gonna be something that will heavily impact. Seo performance. I think that the case that you to have mentioned is hey. This is good for the overall experience. This is going to impact business performance and we should take it seriously because google has given the search community a long time a long leash a lot of leeway to be able to implement changes to optimize towards these metrics. Am i wrong to think that this is going to be a big deal when it rolls out of any sense of the type of impact that core web vitals might have when it actually comes alive to market well. Of course the big hundred thousand dollar question is how much impact will either good or poor core. We're vitals. i think it's important to just make the point. That content is still important. I mean if you're pages not a great match for the searcher intent and it doesn't satisfy the surge even if you have great core web vitals you still going to struggle but there are plenty of market and niches especially like an ecommerce where the differentiation between the different pages is not that big and at that point. Google's got to pick someone to rank in position one and if most the pages are just product pages and they're kind of similar you can bat that four by bills will have an impact on who makes it into position one.

Google Kathy SAP Carl Webb
Business Lessons with Michael Teoh

My Worst Investment Ever Podcast

07:39 min | 7 months ago

Business Lessons with Michael Teoh

"Michael is served fortune. Five hundred companies across forty one countries. Michael take a minute and filling for the tidbits about your law. Thank you so much andrew into all of you listening to this podcast and watching our interview right now lonzo doctrine that's a piece greeting from where i'm from kuala lumpur malaysia nestled in the heart of asia. Just in between singapore and thailand. A little bit tidbit about me is that i'm very grateful. Where during one of my productivity trainings. That i deliver to leaders around the world. It happened in malaysia. On one fine day. Web president barack obama actually visited my training. The president came for half an hour and it left me pleasantly surprised. Though i was shocked and i didn't know what to say for the next one minute. It was an awkward silence but the president gave his signal that i could carry on and then i carried the session on for the next thirty minutes and then the president came up took the stage gave his speech and we had a great time to connect with each other he gave a very very kind testimonial to the work that i was doing for the valla people because at the end of the day andrew really. I believe it's people like us many hardworking people out there watching this interview right now. Who's listening in. We are the ones that make the world goes round. We are the ones that put food on the table and we are the ones that really the movers and shakers many of us unsung heroes again. Thank you again andrew. And that's one of the reasons why i wanted. I was so excited to agree to be given this opportunity even to appear on your show again. Thank you andrew fantastic. You know. it's an interesting thing. Michael that as a financial guy. A lotta times. I spent my and i've spent my years during the performance of companies. And you know what. I've come to learn over. The years is that financial success has to do with two things number one the leader of the company if it's a bad leader in a bad direction that they choose. It's very hard to have strong. Financial success true so number one is the leader and the number two thing. is that what i've learned. In my opinion you don't need superstars. You need good qualified people but what you need is coordination amongst the management team. That's if you have a good leader and coordination amongst the land management team. That is the secret sauce. And so for all those people listening out there. If you think you're gonna find it in a financial statement. It's not there. Because remember as i always teach in my teaching of people in management i always say and particularly to my finance students finance adds no value. And what i mean by that is that finance is a mirror it is a reflection it is a way. It is a feedback mechanism for management team to judge the impact of their decisions. So i like people to understand particularly financial people. I know a lot of financial friends. Listen to this podcast. I want financial. People always keep in mind. That finance is a supporting function. Just as much as human resources and others and if you go into business only with a focus on finance you'll never get there but if you go into business with focus on management leadership strategy in building a team. That works together. It's unstoppable spot on andrew spa and also. I think you know the other thing about i. I often say to small and medium-sized businesses. Never fear giant businesses. Yeah they are so messed up. They can't easily coordinate. The activities of their management team and of the different business units a very difficult thing to do and they've also fallen prey to the the idea of. Kpi's in the sense that everybody has a key performance indicators that they're pushing and all the sudden you have everybody working hard in their own area but few people thinking about how to coordinate that effort and that's why the coordination of the management team is what really can said a small medium sized business apart and make an impact anyways. Those are those. What's your i mean. You've you've done a lot with large as well as small and medium-sized businesses. What are some of the takeaways. Let's just say there's there's listeners here to do have small and medium-sized businesses. What are some of the things that you've learned over the years. I believe one of the things. Andrew that i've just had the fortune to work with is with fortune. Five hundred companies as you mentioned across forty one countries and i agree with you spot on and you mentioned some of these large companies. They have a lot of challenges when they're not coordinated or even if the global headquarters is shoes a directive but when it comes to a localization part if they do not work or respect local partners to work with it doesn't work and one thing i find having coach one hundred fifty. Sme's during this pandemic because it is during this time where truth be told andrew if you would ask me. Is it my first preference to work with sms. Truth be told. It's not reason being because during this pandemic when it hit malaysia we ran into a lot now immediately all out. Huge corporate clients decided to freeze training. Funds decided to freeze employees development funds. And i realized that s my business was suffering yet. I didn't wanna give up so what i felt was. Hey if the big boys or the big corporates are not able to pay me. Where else can i bring my company. Where else can pivot. And where else can i add tremendous value. Because i'm a believer if you wanna get paid in. Whatever you're doing do not ask us of what people could give you but instead ask what you can give people so i started asking myself. What value can i give. And that was. When i realized that a lot of sme's struggling they were shutting down. And then i realized that. I coach i train. I guide a lot of bit. Corporates on sales marketing on how to happen entrepreneurial jal thinking and i thought i'm just going to bring all this formula that i've learned from all these big companies and i'm going to localize it personalized to sme's and that was how we help them generate five to six figures revenue during the time when everyone was closing shop independent lockdown that hit malaysia. And then people heard about us across the region and that was how we got invited across south east asia and part of the united states to do trainings consulting and even some mentoring virtually. But if you were to ask me what i really respect from. Sme's that were willing to at least fight. During this pandemic is their willingness that openness to be jal and to be nimble and to assure a-team that things are going to be uncertain. They're going to be uncertain if physician change of a drop of a hat. They must have be emotional audacity the strength to cope with it and to just have that faith that better things will come

Andrew Lonzo Malaysia Michael Andrew Fantastic Andrew Spa Kuala Lumpur Barack Obama Thailand Singapore Asia JAL South East Asia United States
Piyanka Jain On  How To Growth Hack Using Data

The $100 MBA Show

05:07 min | 7 months ago

Piyanka Jain On How To Growth Hack Using Data

"Hello welcome everybody. Thanks for joining me. My name is guide today. I'm gonna teach you how you can use attacking to grow your own business. So before i start how you can use growth hacking. Let me start by describing or explaining what growth hacking is. And for that. I'm gonna read an exit from my book behind good decision. So he goes growth hacking discipline within organization with the senior focus of driving. Scalable growth. Hacking team typically consists of product development design analytics and marketing and it uses a pole strategy to attract customers that is the include engagement driving experiences within the product by understanding uses motivation behavior and provide immediate value to engage customers. What's his the traditional margin approach of marketing department reaching each customers after the broad theme has This again is expected from my book behind a good decision for those who are interested. So you guys thinking some of you. Maybe you have a million dollar business. You have a few team members in your thinking okay. You're talking about a multidisciplinary approach with broader development design analytics marketing and his team of three or team of one. And nobody's folks at what we are trying to. What would this is trying to say. Is that essentially. The growth hacking needs input from different aspects of business so it needs a product in the design put. It needs analytics. Marketing put and it can be done by that same person. And i'll show you. What are the key components of attacking so therefore key competence of growth hockey. Go through one by one by one. And isaac go toward that also a showcase this with an example from facebook. How facebook did that so the forest competent of growth hacking is a must have product so fullest. You need a product or service that is currently able to engage majority of your. You must already coming to your side and that is your based products and so much. You must understand so growth hacking chicken. Take you you cannot take you from zero to ten it. Can you know if you already have on. You already. Taken your your your website. You have someone gives you. You already have your water to take an exhibit. One wrote hacking bake you from one to ten and so that is the kind of exponential growth if you do it systematically can be enabled. So what does it mean so you. For example for your product you already have a product or service that is you know that that that your end users are quite enjoying and they're coming back for your side That is your must have products. The second competent of growth hacking is undestand must have experiences. What does that mean. So you need to understand your most Engaged consumer and through research analysis figured out what their needs are what they love their side and you know and so this would include finding girls drivers you know for example things that uses do which engages them we use a framework call. Three questions to be going through. This will rock lines or teach our We teach Through courses entrepreneurs like you of how do you. How do you understand how you unravel the growth drivers for your own business. And that's called tricky questions. Famous miss by the way framework is also dead book behind every good decisions for those of few interested in the book is available on amazon and other places and the chapter you're looking for is under leadership section. It's called tricky questions book. So what essentially the key questions framework is is the three pillars three key questions. You ask the first question. You ask your a day business. How am i doing and through asking this question. You define the defining the key metrics with which you're to measure the success of your business. You know the top. Kpi's the second question to ask. What are my business. Diva's dynamics what drives on doing that. You answered by what for your assists and these will help you unravel the key drivers for your business. For example if y'all measurement you know how you doing By growth and profitable. Maybe a bit then the drivers of business you know. Maybe it's an acquisition strategy. Maybe it's engine started so you'll you'll need to figure out your own business and third competent off or the third party. The third part of the third key question is who my customers. How language so once you're used this approach this'll help you 'unravel the must have experienced. That is the driver for example for for facebook. What they found was that point when they suppose that was voted five million customers already out when they established us. What being both hacking

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Being a one-man-band in business

Startups For the Rest of Us

05:46 min | 7 months ago

Being a one-man-band in business

"It so if folks want to check out what you're working on. Its use slingshot dot com and your h one is your easiest swag campaign. ever quality branded swag accustomed. merchandise store for employees fans and worldwide fulfillment. And where you stand now. You're the only employee you're single founder. And you do. Have you told me many contractors. Who are doing design or development or fulfillment or just filling in gaps can't handle on a day-to-day basis as founder. Do you wanna give folks an idea of where the business stands whether you are willing to to share revenue just some type of size to give an idea of the stage you launched it. It is december of two thousand twenty and you launched january. So it's about a year old. But i'm guessing you had worked on it for quite a bit before. Then go on that at all. Basically twenty nineteen when i launch it actually. The january first is almost two years. Got yeah totally different model. That was working pretty well. We had about ten clients on that model was month the month. It was neat. Swag story giveaway points and you can kind of transfer those points in to like. Hey he did something. Great there was a kpi or a birthday or start date. I'm really fun. But we knew it was one of the things that wasn't a requirement at a company. They'll still trying to build that really fine. Product market fit for the necessity. And it's hard to do and kobe and march and so when that hit this year every single person quit except for one. We're still trying to build up that market and find out what that was. And since then i've met with a really smart people since then that helped me kind of guide my way to the troop paddock market. That we now have an awesome platform that had of now. We're gonna hit around two hundred thousand by the end of this year and revenue. I saw him the only employee. And i'm wearing billion hatchets. My wife knows and other than that. I am able to really export and pay premium. People don't actually physically. No but i paid for you know fulfillment and some warehouse and now i pay people for marketing and down the building new product releases but allowed me to really focus on sales client relationships etc. So we're doing really well. It's a totally different changements. Still in the same vein that we are giving away grape swag to people deserve it and that's the thing is is your background is in design and you x and if folks want to check you out dribble you've john howard is your username and you actually started an agency called black airplane which is at black airplane dot com that you exited about four or five years ago and he sold it to someone who could who could level it up but i mean the logos on the homepage of that are coca cola. Mcdonald's home depot the weather channel. So i mean those were. I'm assuming clients many clients that you closed right so are you. Are you the double threat of an amazing designer and also an enterprise sales person. That'd be a little braggadocious for me. But i appreciate i think really look at things more for user experience side. And that's what he has given me. An ability always wanted to start a business. I think that was my first love. I lost my job at an agency. That i worked at and kind of forced me into. Hey why not start an agency love business and you love doing design work. That was the kind of love story there. And because of that. I put all of my effort into making that happen. That was black airplane. I did not do any development. There was just a dying we ended up working with some really amazing clydes that you mentioned some of those cola being one of the most recognizable here in atlanta. And because of that. I kind of handed that off at one point that i really wanted to go build a product company especially working with products all the time and people who are doing products and keeps you energized. And i handed off people much more formidable to me to building an agency building that up and they're just doing a tremendous job now and they made it now the full gamut of design and development. So it's really grown. it's blown up. I think eighteen people now. And when i left it was two people and we had eight contractors so big change for you. That's that's cool to know when to hand something off and you know when to let it kind of take wings and give it to someone who perhaps can can take it to that next level if it's not something you want to do. I'm curious then. So you were running this agency. The description on the home pages were a digital product design and development firm in woodstock georgia and we're on a mission to make sure no digital experience gets left behind. You obviously have the chops weather. Your own design skills or through the network of contractors or employees that you worked with to build full on digital products web and mobile whatever. Why start something. A physical component basically a swag not a swag shop. It's it's a. You started a product that allows other brands to launch their own swag campaigns or swag shops versus just going building a suffer product. A sass or whatever because you obviously have the skill and the experience to do that. Yeah and i. I've done that before If i could show my rap sheet of how many things have failed might give you a long list done a lot that they they made minor successes here and there. But i've learned a lot along the way. I'm really fascinated with physical and kind of marrying digital world to a physical product. And i think i've really been obsessed with that for a long time and we'll be excited about it was at Black airplane we didn't slap and i don't know how the slagle it's now there but it's always been great. Slept our websites and name to we're about on people swag. We just gave them really great swag every single time. People would brag on that we had. I used to joke that people would wear the black airplane swag out to the park or on a date they would rip the sleeves off and there and cut grass with it. You know. it wasn't one of those types of shirts that you hated or hats or whatever really nice stuff and i saw. The people got really excited about that and there was a neat. And i'm really obsessed with your experience i wanted to build. This product platform had married that experience of getting something from an employee your colleague or boss and in receiving that in your hand and physically seeing that side of things as well so i got

Cola Kobe John Howard Coca Mcdonald Atlanta Woodstock Georgia
Quick Tip: How to Scale Your Facebook/IG Ads in 2021

The Art of Online Business

06:47 min | 8 months ago

Quick Tip: How to Scale Your Facebook/IG Ads in 2021

"In this quick to episode. I want to share with you. How i look at scaling facebook and instagram mats. And there's some new things not really new things but different approaches that we found to be working really really well and what you will find out if you have been listening for a while or in any of my programs accelerator or ot or what have you. Then you know. A lot of the stuff is is the same rate but a lot of people don't want to do the work that when it comes to scaling now people just wanna pour more money into it. Add more budget which is a effective way to scale. However that's just one small piece of scaling your facebook instagram ads right. And so today. I wanna break down how i look at and i recommend that you look at scaling your facebook and instagram ads in two thousand twenty one. Twenty twenty one okay. I don't know why the two thousand twenty one twenty twenty one all right and the first thing that you have to understand when it comes to scaling. Your ads is this is about patients. This is about testing and experimenting and trying different things out. You've got to be patient. This is where the mindset part comes in and this is where knowing your numbers. Hopefully you know by. Now i'm a numbers guy. I'm not a techie guy. I'm a numbers guy. And it's all numbers right. I had a call this morning. I had a my monthly coaching call with With me with the ot members off to optimize members and one of the conversations. That came up. Was if you're not doing well if you've ever evergreen funnel going in. Sales are down week over week. Like what does that mean about. You means like am eight. Am i not get it. What i do know means nothing about you unless the meaning that you give it if you if you look those numbers and say oh. They're not very good. I don't know i'm doing. I'm not a smart marketer. I'm not a funnels person. I'm not. I should be give up. No we don't want to make that. We don't wanna make that give things like that the meaning a meaning. It just means that it gives you direction on what to look at it. Just numbers data the data is allowing you to dictate what moves you need to make in order to start making improvements or double down on what's working etc and so when you're scaling your ads. That's what this is about. That's what it's about testing. It's about being patient and experimenting and trying things and tracking the numbers. So you know what's working and what's not working okay. Now when you think about scaling you have to. The first thing you need to realize is well at what point should quote unquote. You start thinking about scaling. Okay so number. One the way i look at it. And what recommend for you after your ads have been running for at least three days or three days from when you made your last edit to your assets okay so at least three to five days then you can start looking at all right whether i should scale so this is where the optimization comes in. This is where you start making changes to your ads whether you are looking to improve. What's not working or you're looking to scale. What is working okay. So that's the that's the first thing is don't think about scaling any of your ads until they've been running for at least three to five days. That's number one. The second thing is if your lead cost is in line with your kpi your key performance indicator if you're lead goal cost is saying whatever six dollars and you're getting three dollar leads okay. We're onto something here now. Remember if you're tracking sales that's really what's most important your cost per sale but i realized that most people listening most are not quite at that point where you're tracking a sale but if you are though if your ads are at least two x profitable right so if you're spending one hundred dollars and then you're making two hundred dollars. Then you want to be definitely looking at scaling at the rest of your stats are really good. Like your conversion rate and the landing page cetera. Your link click through rate if your overall performance of your ads are doing well then you want us to think about scaling now. The initial sat that we're looking at. Is your lead cost. What's your cost per lead. Your cost results is the same thing when you're doing conversions as your objective. Ideally though you're looking at sales like what does it cost me to get a sale and then you're scaling from there okay and so if you are not sure of what your lead cost. Kpi should be meaning your goal your key performance indicator then i want you to think about reverse engineering your launch funnel and. I'm gonna do a whole different episode quick to episode about that exact topic. So if you've been launching a while you're gonna know roughly what cost per lead that you've been getting right and so did that cost per lead work for you during the launch. If it didn't okay what needs to change if it did awesome and especially if you've been launching a while you now have a benchmark on your lead cost because that's going to give you information towards and going to inform your earnings per lead so your earnings per lead is total revenue divided by the number of registrants that you had for your launch. So let's just say that your earnings police fifty dollars and your cost per lead for that launch was ten dollars. Well your cost per lead your to get somebody into your launch with ten dollars. Your earnings per each one of those leads was fifty dollars. That's a nice delta between those two right. If you've done three launches while you start to look at averages on your cost per lead and then earnings per lead and that starts to inform you wanna do to scale next time. Okay or if you've got you know if you're doing evergreen lead magnets or something like that. That's what you want to try to figure out what is your benchmark. What does it cost. You need to eventually get a sale. So that's what you want to start thinking about before you even start scaling okay. Is it even worth you scaling. Should you be scaling and thinking about those things. In order to make that determination

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"kpi" Discussed on Trent365

Trent365

01:50 min | 10 months ago

"kpi" Discussed on Trent365

"Is this crisis taught you about your kpis key performance indicators kpis are something that I have spoken about a bit on this show over the years but it strikes me that right now many of those kpis don't really matter so much doesn't matter what average check is or our capture 8 or our utilization a lot of those metrics and those key performance indicators that we usually use to measure our business don't really apply right now because our business is in crisis. We just don't have enough customers in any way and so the only metric that really matters is how many dollars you're bringing in at the top end. It's not even so much about how much profit you're bringing out the back because many of odd businesses are operating at losses right now. So it's about trying to drive that Revenue metric in the door. That seems to be the main kpi that really matters. And so it makes me wonder should we be developing? Being a tiered approach to KP eyes. So we set our top three kpis, which must be met first. If we meet those then we start focusing on the next four kpis, for example, and then once we've got those all covered then we can worry about the other two or three kpis at the end. So we take a tiered approach to KP eyes as opposed to a holistic approach to kpis which I think most jobs do they grabbed their top ten kpis and they say they're the ones we're going to focus on and we effectively focus on them all equally, but maybe what this crisis is teaching us is that it's time for us to think about adapting a tiered approach to KP eyes. Only when the most critical ones are met do we focus on the next ones and so on down the line? What do you think? I think it's actually worth a discussion. I would love to hear your comments in the comments below like to know what you think about this one. Do let me know. I do. Thank you for your time, and I will be back again tomorrow. So yeah..

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How to Lead with Practicality

The GaryVee Audio Experience

05:32 min | 10 months ago

How to Lead with Practicality

"I- Melody Harm from Yahoo Finance and I'm so excited to be speaking with Gary Banner Truck. Today. Thanks for joining a scary. Thank you melody. The theme of this year's Am SS road to recovery. Tell us what you're seeing veer media. Your focus has always been on innovative experiential marketing of course that has sort of been thrown out the window to a certain extent Tell us how you've been able to give it. During time, it's really funny. The way you've been structured that I totally get the positioning of us being innovative or disruptive or things that nature. But in actual business meetings with big and small brands I've always clarified kind of my persona or like the vibe around us. I've always said look people think that were innovating. I think more practical I. think that most people talk about today in a very confused way most companies really put yesterday on a pedestal what used to work and they think of today as the future, but it's actually today. So ironically is thought we were practical versus disruptive or innovative. So to your point in the way you set that up. We were never doing vr a are like the things I talk about what consumers are actually doing now like I think we can all agree that consumers give their attention to this device. and. So when we're doing media and creative in these channels and Ott facebook instagram, Youtube, Tiktok, whatever they may be linked in for B. Two B. Companies. We think it's practical. We think it's underpriced no different than that to Yahoo, and early there's a yahoo that ad product Yahoo Google ads like Yahoo ads that was driver for my family's business in ninety, nine, two, thousand, two, thousand, one, two, thousand people thought Yahoo ads was so futuristic but if you were doing them, you knew they were practical you were doing business. So what's actually happened for us is people have thrown out yesterday. And Have Opened Their Eyes Today Aka the biggest brands in the world that we work with. A starting to understand paying six hundred thousand dollars for production to run on television. Might not be the best use of their money and have leaned into e COM. And content and media being together in digital channels to drive business results, and this has been the greatest era of CMO's and real marketing individuals at the highest levels becoming more practical and practitioners. So we're seeing a lot of growth to be frank. And we're seeing people finally have the You know I was reading about this on Yahoo or Wall Street Journal or Ad Age, but I never took it seriously because I put yesterday on a pedestal. And now I actually see what you meant I can't believe facebook ads and creative can drive my business so much. So we're seeing a big seachange in Madison Avenue. And even start a planned to a degree and and obviously we're excited about it from our perspective. Ran We see this wide divergence when we look at the industry, right that are actually sending those ad dollars even if they're rejecting their budgets of course, retail financial services are two of the top senders. When you look at even the growth that's happening twenty twenty. How are you seeing that manifest in your business? Are there any particular bright spots that you can call out or perhaps laggards in the face? Overall? The the bright spots for me are. I can't believe how many whether it's craft or proctor pepsico the conversations I'm having where the actual sales data. is becoming the KPI, not the internal A. Or. Nielsen Brand Studies. So. You, know. I. Actually see a lot of if we're very heavy CPG we're heavy financial services as chases client like. We're seeing we weren't. We weren't in airlines or hotels like we got lucky is the only word I can use our client mix was. Berry. Benefited by Govan to be honest in the short term. In that timeframe because they're worried about supply chain to be honest, right our clients are much more worried about making more of their stuff than anything else. I think it's just affirmation of my prior statement which is. The bright spots or the advancements are as following. We are seeing bigger allocation to marketing because we finally got clients to measure on how well they're doing on Amazon dot com or proving to them that we're moving product at Kroger or Walmart or Home Depot. So what's happening investing more because the debate went out the window because they weren't lazy with their money because nobody can do TV productions. So you're seeing the real world of haves and have nots. The industries that were most affected are obviously in trouble more so than others and the industries that most benefited from it food necessities. Were unable to spend their marketing money. The way they're they're accustomed to. Meanwhile what was happening was the way they were accustomed to big productions on TV and then doing matching luggage to that TV spot on digital was for the last decade wrong or at least wildly overpriced.

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"kpi" Discussed on Radio Negoziante Pro

Radio Negoziante Pro

07:36 min | 11 months ago

"kpi" Discussed on Radio Negoziante Pro

"My valley several? Gallery seven. Or the West on. The. I was. engrossing father go. But I also got. Your Recess. With -sition looking before the. Dalai. Imagining bet gagging imagine. 'CAUSE chessel. Gingko steep we need. School. So Respectable. Added on my. Own Farm on besides. That Afi dog? Welwyn DR magazine percent of the we save you manage. Your. Lake Ecosystem Google Banking INCAS. See. In my own mean deal going win. Minded by respected underscores. There's there's somebody I will in that if I. To. View Point. That you have been. Deployed impossible that we saw development. Dominic. Check when? You were signed. System where they gotta be million but, we have. Quite that intervening your you're. More. The the whether I want to. Quitting an again diet. Anytime Vinay back. From doing. Dealing dining. Before data is convenient he with US lesser by. Any muscle, tissue, virgin wasn't. Seen you. Get evening. Performance. On School. So when My percents would get. Upset Indigo saddening that is the. Senior Kid. Possibly make I'm you stop for the diagnostic of Sonically Pestle? That only. Indian the. Gate, Montana's disinvested going back. It only would that we? took. Home. By, going down. Research. Okay. But get. In, themes Saturday is fascinating next to on that. Guy The only. Suit. Shaded. was into Greek obey okay I fucked. Shipment. Jeopardy. Doctor Fatigue got fucked. RECIEVE facility to. Be Jaw. Simply digital you sunny spending on. A. Short. Naval. Vessels you hiding. WAS UNBE solic- miseration by Dylan Vanity. ENDED UP WE. Via digital sorted megalomaniac vehement in Saw Him. Style with that didn't officially. Would not get equal to Dr. Bill. Dale. MARGIN DO BUS Value. died. Will Not Be At bad. Contol. Bid Side was perfect lack of Inoue, it. The quaker chip. And Booth I Austin Jackie indeed. Okay or quiet. At Eaten while the. The. The BE QUIET CHIP LINE LOTTO The again I've lost the northern king the whistle pig advocating the cause of. For. Ceiling mandated. So living that if I gusty see. Why Will Magic. Because visit. Su-. They couldn't find to go more than. Day Mariah for longer to. Finally. Settled owned business. By me. So bucket the Andy. Body defunct. Joy. Spent. Whatever they they again, they don't business asylum. single-minded. Benghazi. Lesson. Studio B. By Green. Again. See. The day was to see less of all catching. Valley. Phase void arrest the. Image invite the Muslim. Dot. VN. Actually May. Need. So physical BIC, we say. Silently. Monaco's ACORD was. My boss is the. EPA THEY MAGIC is. WHO. ended. The image of was thrown. Mugabe. Cecil devaux. On this new police along. The. On die that's out there. Was Talk. Shit. That's why. They did but. Apart. Because even A. By scientology people. Will Get. Your Day said. Than at the end is. Generally. Dot Your in the. Soaking Bobby. Symposium seeing the Protests raw. Remind, dance your table, the sequel novel that wounded. Launch. sequence. Logical whereas the scenes. Taking the series on the dining Ma said wings large gobble bill the. City by the. Net but he might sequel. Becky at birth. I think. People in check out of the space begin jolly. Ata. On. Because the. Back. Muscles. Aged. Attack Guy? Burgers. But the lesson is you do block on. Way They. May got signed on Okay We. Assign a black. Kid Being in my. Dead Dot CA..

Dot Mariah Bobby Dylan Vanity Welwyn DR magazine Dalai Benghazi Dr. Bill scientology Dominic Montana Doctor Fatigue Cecil devaux Inoue Becky Austin Jackie Mugabe Dale Monaco EPA
How to Evaluate Your Employees

The $100 MBA Show

03:56 min | 1 year ago

How to Evaluate Your Employees

"Now evaluating your team members, it's like playing a sport or game without keeping score, and then once a year or once a quarter. You just reveal the score to the team members eight. By the way you're winning by the way you're losing it's like they are unaware of how they're progressing in other doing and what they're being scored by the sounds like Zany game right like you don't know how to score or how to win and you don't even know if you're winning or losing until some arbitrary or reoccurring date, and by that time, it's kind of too late to course correct and to be quite honest this is really unfair unfair to the employee unfair to the actual business because you're not really getting the best out of them, you're not allowing them to do their best. This is why having an evaluation system. Four team members is really important. So we're GONNA make it very, very simple. First thing we're GONNA do is we're going to explain an online to each employee, each department, what winning looks like, and that is done by setting a set of KPI key performance indicators. What are the main things they have to do in order for them to be doing their job properly I'm going to give you an example somebody who is a digital marketer on your team. They might have a few responsibilities and let's just name say they have four responsibilities. The first responsibility is running paid at facebook and Google ads. Let's say the second responsibility is tracking and increasing your website traffic. The third is optimizing all. Your social media and making sure that you are growing your social media platforms and the fourth one is tracking an increasing your website traffic seo. The important thing about each KPI that you set for a team member is you need to say KPI's that are measurable. They can have some sort of gauge whether it's a metric whether it's a number whether it's some sort of score and some people they do like a scale from one to five or something in terms of how well they've done that job. I. Personally. Don't like that I like met not met meaning either they met that KPI or they did not that makes it very clear cut easy to understand and achieve either accomplished that. Or you did not accomplish it. So your job is to take a look at your team members each role in your business you may have three or four roles in your business right now maybe a marketing person, maybe a customer service person, maybe a salesperson may be a manager. The point here is that you're gonNA take each and you're going to outline four big KPI's an under each of them. You'RE GONNA make four clear indicators that they've met that KPI for example, let's say social media is one of the KPI's under they're all have four saying increased followers for all four platforms that were on the sea like it might be twitter facebook instagram linked in the next one would be. Increased engagement from the last time we were evaluated the next one why be mentions the point here is that these are things they can actually track and it breaks down what it means to do a good job with social media. One thing I recommend is as you are creating these KPI's and the sub points under them. The four points under them to reach that KPI you should do this with the team mate that's being evaluated with this evaluation with this. KPI. Metric make it a workshop make it something that you come and agree with together. We both agree that, hey, this is what winning looks like in your position once you've made a document, very simple document and you can really just create a google form. What we do is we say evaluation dates and you could set. That on your own, it depends on how busy you are. It depends on how senior they are in the business but you could do evaluations every three months. So you can do evaluation every six months you can do it once a year but no less than once a year in my opinion,

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Cresta: Speech ML for Calls with Zayd Enam

Software Engineering Daily

04:41 min | 1 year ago

Cresta: Speech ML for Calls with Zayd Enam

"Welcome back to the show. Thanks Jeffrey it's awesome be back. The last time we spoke you were doing research at Stanford. Tell me about your research and what you came away with from that research. Yeah I was focused on. How do we build machine learning to prove office productivity? So, how can we build tools that help help? People be more effective in the office. And that was that was the predominant thing, instead lot of user studies and built tools and software for different types office work. You eventually came upon this idea of Kresta which is built to incorporate a I into educating customer service workers call. Center, workers, sales, people. Help me. Understand the problem with the call center. The Contacts Center workflow that you identified. Yeah absolutely answer the problem. There is the problem that we see you problem that you see across many different workforce's, and basically the the question is. How do you make everyone as good as your best person? So at any kind of sales team, any kind of these kinds of contact center environments, you have folks that really good and other folks that are new, and maybe looking to sort of gain more experience. So how do you take the expertise of the best people and help everyone performance, level the best person, and so that's one key challenge that's. That's in this space in the second is folks are still spending tons of time tons tons of time doing tedious repetitive things, doing things like filling out forms and salesforce, rather crm's and doing order clicking these kinds of things, and so how can you help automate an abstract way, the repetitive and tedious bits of their work, and so really the two major problems the space. Like how do you help? People be fast at the really tedious bits the work in. How do you help them? Be Good at the bits of the work that really unique. That are really unique and creative to the type of work that they do. That sounds like a really broad domain. What specific subset of that broad domain? Can you focus on develop a product in. Yeah absolutely, so it's very brought domain and it's a very very. Big Idea and so really focused hyper focused on the use case that we have is, we started with basically inbound sales chat, so you have these large sort of sales conversations that occurred over chat, and you have teams of one hundred people to two hundred people for large companies that are selling. telcos or companies that own retail products. And the challenges you have on those teams is that you have some people that will take a conversation in converted three x of somebody else, and what are the doing on conversation? That makes them so much better. And so what we're able to do is go in and look at conversations for the top performers over the last year collect one hundred thousand two million conversations that happened over the last year in identify which conversations led to successful outcomes, so you have and able to identify that this conversation led to the successful outcome and able to identify. What are the behaviors that the person did on the conversation? And then real time able to prompt people, so here's here's what the best person would upset at this point the. With does that gives them the right thing to say at the right point in time, and it really helps them have a better conversation with the customer and really focused conversation better conversation with the customer that leads to better revenue, better conversion, oddly merely better conversation. See Start by identifying the people who are doing something right who are actually having success. Maybe have some KPI. Is that what you're saying? Yeah, so we look at sales outcome for each conversation. Did the conversation result in a sale or did not result in sale? And then that becomes a training signal for us. And once you have that training signal then I guess you need to have this backlog, or you need to have a bunch of data associated with the what might have led to that outcome. Exactly so basically we start in the space of companies that do sales within these twenty minute or thirty minute conversations where the whole sort of conversation is the transaction, so think about if you're sort of reaching out to a retail company and you're looking to buy a kitchen sink, or you're looking to buy a new phone plan, or you're looking to buy sort of accounting software. The context of the conversation contains everything everything about what you're looking to buy. Within that conversation in the rebuilt to prompt prompt salesperson and the support person on what's the best thing to say at each point in the conversation?

Jeffrey It Stanford Contacts Center
Cresta: Speech ML for Calls with Zayd Enam

Software Engineering Daily

04:41 min | 1 year ago

Cresta: Speech ML for Calls with Zayd Enam

"Welcome back to the show. Thanks Jeffrey. It's awesome be back. The last time we spoke you were doing research at Stanford. Tell me about your research and what you came away with from that research. Yeah I was focused on. How do we build machine learning to prove office productivity? So. How can we build tools that help help? People be more effective in the office. And that was that was the predominant thing instead of user studies and built tools and software for different types office work. You eventually came upon this idea of Kresta, which is built to incorporate a I into educating customer service workers call. Center workers sales people. Help me. Understand the problem with the call center. The Contacts Center workflow that you identified. Yeah absolutely answer the problem. There is the problem that we see you problem that you see across many different workforce's, and basically the the question is. How do you make everyone as good as your best person? So at any kind of sales team, any kind of these kinds of contact center environments, you have folks that really good and other folks that are new, and maybe looking to sort of gain more experience. So how do you take the expertise of the best people and help everyone performance, level the best person, and so that's one key challenge that's. That's in this space in the second is. Folks are still spending tons of time tons tons of time doing tedious repetitive things, doing things like filling out forms and salesforce, rather crm's and doing order clicking these kinds of things, and so how can you help automate an abstract way, the repetitive and tedious bits of their work, and so really the two major problems the space. Like how do you help? People be fast at the really tedious bits the work in. How do you help them? Be Good at the bits of the work that really unique. That are really unique and creative to the type of work that they do. That sounds like a really broad domain. What specific subset of that broad domain? Can you focus on develop a product in? Yeah absolutely, so it's very brought domain, and it's a very very sort of big idea, and so really focused hyper focused on the use case that we have is. We started with basically inbound sales chat, so you have these large sort of sales conversations that occurred over chat, and you have teams of one hundred people to two hundred people for large companies that are selling. telcos or companies that on retail products. And the challenges you have on those teams is that you have some people that will take a conversation in converted three x of somebody else, and what are the doing on conversation? That makes them so much better. And, so what we're able to do is go in and look at conversations for the top performers over the last year collect one hundred thousand two million conversations that happened over the last year in identify which conversations led to successful outcomes, so you have come and able to identify that this conversation led to the successful outcome and able to identify. What are the behaviors that the person did on the conversation? And then real time able to prompt people, so here's here's what the best person would upset. At this point in the conversation with does that gives them the right thing to say at the right point in time, and it really helps them have a better conversation with the customer and really focused conversation better conversation with the customer that leads to better revenue, better conversion, oddly merely better conversation. See Start by identifying the people who are doing something right, who are actually having success. Maybe have some KPI. Is that what you're saying? Yeah, so we look at sales outcome each conversation did the conversation result in a sale or did not result in sale. And then that becomes a training signal for us. And once you have that training signal then I guess you need to have this backlog or you need to have a bunch of data associated with the what might have led to that outcome. Exactly so basically we start in the space of companies that do sales within these twenty minute or thirty minute conversations where the whole sort of conversation is the transaction, so think about if you're sort of reaching out to a retail company and you're looking to buy a kitchen sink, or you're looking to buy a new phone plan, or you're looking to buy sort of accounting software. The context of the conversation contains everything everything about what you're looking to buy. Within that conversation, and in the rebuilt to prompt prompt salesperson and the support person on what's the best thing to say at each point in the conversation?

Stanford Jeffrey Kresta Contacts Center
"kpi" Discussed on ShopTalk

ShopTalk

10:57 min | 1 year ago

"kpi" Discussed on ShopTalk

"Needs to happen. Is such a big deal so? Anyway, I just we so I I'm really like I'm keep like googling. And like. When is this whole issues? discussions thing coming to projects, but it does seem it seems to me like get hub since the Microsoft thing and I don't know if money or atonomy or Management KPI's or whatever the thing is..

Management KPI Microsoft
"kpi" Discussed on ShopTalk

ShopTalk

10:57 min | 1 year ago

"kpi" Discussed on ShopTalk

"Needs to happen. Is such a big deal so? Anyway, I just we so I I'm really like I'm keep like googling. And like. When is this whole issues? discussions thing coming to projects, but it does seem it seems to me like get hub since the Microsoft thing and I don't know if money or atonomy or Management KPI's or whatever the thing is..

Management KPI Microsoft
I need to make some layoffs. Should I do it slowly or all at once?

The $100 MBA Show

03:04 min | 1 year ago

I need to make some layoffs. Should I do it slowly or all at once?

"Having to make layoffs in. Your Business is never easy all at times to make these difficult decisions in order to keep our business going now. My advice is always to pay attention to how you make each layoff. How you let go of a team. Member is just as important of win. I wouldn't even say it's more important. Let me explain if you're able to lay off a team member team members with a good amount of warning so they can start planning and looking for another job with some sort of severance package with some sort of pay with some sort of support. Whatever you can do. That's better than waiting and being in a situation where you're leaving them high and dry where it's all of a sudden they have no warning and there is no compensation or any kind of way to allow them to transition into a new job financially so in that regard making Many lay offs at one time is more suitable for the individual team member. I'll explain I was of the opinion. That if you had to make layoffs stagger as much as possible so that way you're only laying off people that you have to Because things can change things can improve so for example instead of laying off ten employees at one time. Maybe you lay off to this week and then three later you lay off three and then you see how things go and maybe another three later. You lay off another three. You get the point and I subscribed to this belief because I thought hey why go of a team that you can hold onto just in case you know. Things changed things improved. And you're able to pay their salaries and I really didn't understand The negative of doing this but there is some pretty big negatives and actually I was convinced of the other argument that it's actually better for Your Business and for the employee to be laid off all in one time. Do the cuts at one shot. Then I was presented this argument By Patrick Campbell. Who's the founder of profit well and it was the first time I kind of saw that perspective and thought I think I need to change my position on this now? The downside of slowly laying off people. Is that your whole team the team. That actually will stay with you. The other people that are in the company that are not being laid off at that time the experience a downward shift a downward mood in your team culture. It's never easy to say goodbye to your teammates. Right especially a layoff because it's not anything in their control. It's not like they're being let go or being fired because performance and that sometimes happens. Sometimes you have to fire somebody. That is a great person and a fun personality and a great team member. But just not cutting the mustard. Rather just not doing what they need to do. to hit their quotas or the hit their their. Kpi's and you need somebody better. That's just the reality of employment right but if you're laid off that's just not their fault Ryan and that really dampens the mood and the team spirit. It also gets people thinking well my next. What what does

Ryan Patrick Campbell Founder
COVID-19: Don't Wait for the Race to Start Training

The EntreLeadership Podcast

09:10 min | 1 year ago

COVID-19: Don't Wait for the Race to Start Training

"Finney were talking with business leaders today about leading in times of chaos. Obviously everything has been disrupted as a result of our response to the corona virus business leaders. Especially you're trying to figure this out a lot of changes a lot of things to adapt to and you and your team I'm just so inspired by how much you guys have. Been a big part of the solution for us here at Ramsey From a technology standpoint you guys stood up a lot of things that allowed our team to quickly be able to work from home. And we've never done that before some companies. That's that's old hat for us. We are a in the building brick and mortar. Come in physically meeting conference rooms and all the sudden. We're not doing that. What was it like for you when you realized for the first time? Oh we've got a we've got to stand up on these systems. I remember vividly. I was on spring break and things was. They were changing so fast it was like. Oh everything's GonNa be fine too late like maybe maybe stuff's going to start shifting here. And then trump changed and then the governor change and then the city changed and then all of a sudden. Oh we're going to be working from home next week and we had about like five days to get nine hundred plus team members to you know that are all used to work in here all of our rhythms But thankfully we were invested in technology. I give a big props to Chelsea our director of it. I mean he He has been you know just preparing. You know things All along right just just in case right like crazy amounts of time but just you know making sure you have the right infrastructure in place so that when we did when we were able to make that switch it was actually even possible right and it was fun thinking about how all the rhythms that we have here and all the all the ways that we have meetings were so we're such a collaborative company and we really had to take some time and think through. How is that going to change with all of us being at home and so we we wrote up some guidelines and send it out to the whole team and said Hey. Here's here's some ideas for how we can work from home and keep the collaboration go in and It's been a fun. Experiment Been Pretty successful so far so I wanNA get some of those ideas but I I wanna I wanNA highlight this principle that I hear what you said. Chelsea and the team were getting prepared long before they they had to you know and if your business owner going well that's that sounds great but I I wasn't prepared. What do I do. We'll we'll get to some things you can do to navigate this But that's true in life right like if you wait until the day of the race to start your training like you're not going to win that race if you wait until the storm is there before you buy the umbrella you you're GonNa get wet day you know so Talk a little bit about your team especially in technology. You're thinking about potential risks and threats and things that can happen that and of course the the rate of change in technology. And it's just always you buy a computer and by the time you get home. It's out of date. How does your team keep that mindset of always preparing before they may not be on fire but there's always this discipline of staying prepared ahead of time? It's a good question when when it comes to technology you're right. Things shift fast Probably one of the biggest things that to do is to pay attention to the trends. Right Lane. Used to you had to like be in the office to work on a mainframe right to even get computing resources. Like you actually had to like book. Time on the mainframe computer You know these. Those days are long gone now but what things have shifted recently. Well it's been things have shifted to the cloud right like us to to light like look at your budget or look at some financials or some sensitive documents like you had to be in the building and on the network right and that was solved a long time ago with with some solutions like VPN virtual private networking. But even. Then we've you know we've made more and more moves to like the cloud right where where we've had Tools that we can just log in and use with a username and password and then we know that it's secure and so just the fact that we've been kind of you know paying attention to what the trends are and staying up with this trans as opposed to saying we don't need. That will never do that so that when the time comes we go. Oh now nine. Hundred people don't have to be in the office to access the files that they need and the software that they need in order to get their jobs done and so Really just paying attention to those trends and making sure you don't Wanna be on the bleeding edge. You don't WanNa be like because you never know if something's going to actually work out right but you also don't want to like too far behind because you don't know what what shows are GonNa Happen. Will it occurs to me? We talk about all the time and leadership the importance of vision being visionary. I think sometimes we're just talking about that in the context of like cast the vision. What's the mission for the company but Technologies Real? You gotta be visionary you gotTa be. I mean what you're saying. Is You gotta be anticipating? This is where this is headed. How can we be ready to embrace it versus kind of be pummeled? By the fact that we weren't ready for it so right and there's two sides to this right like like there's visionary in terms of like your team right. And what is your team going to need to be successful. What are the tools and software? What can I do to make my team? More efficient right with with the day to day work that they do. But then there's also for your customers right like and that's probably where the more visionary stuff tends to happen right is out there for the customer so if you had this focus on the customer as opposed to going well you know what maybe I can. Just shoot a camera and like you know like we can just take this thing that we use to deliver in person and that will just deliver it on video. Maybe you start thinking of learned. There's some new ways to deliver video. Are there some new ways that people can interact with our brand? That aren't just you know pointing a camera at doing what we've always done right. And so technology opens up your options right and if you're if you're on the leading edge and you know what more of those options are and what people are developing and creating a new platforms software. There is the night gives you the opportunity to take advantage of these ships when they come. Because you actually know what's possible and you've been preparing for that as opposed to just well. We're going to do it the way we've always done but we're going to do it digitally now. That's really good. I wrote down something that that I heard in that is that vision is really about the customer by customer. That should be the beginning of where your your visions coming from. It's really cool You know your numbers guy. You're a really smart You even if I remember correctly have done like actuary work in your past. Is that right? Yeah numbers matter a lot and they can also be overwhelming right now. As business leaders are paying attention to certain metrics. Kpi's we come KPI's key performance indicators in essentially it's like you break that down it's an indicator of performance in an area. That's key but how do I know what to track? And how do I mean my day so busy just leading the team and trying to respond everything going on in the marketplace right now What should I be paying attention to? I mean cash is king but what other numbers are important for me to be watching about So that I can have vision so I can be kind of reading the tea leaves on. What's coming down the pipe Four my business so we can respond and pivot appropriately. Yeah it really depends on your business. So revenue is always a lagging indicator right like people pay you for a product or service right but before that happened there were things that that customer was engaging with or thinking about and depending on your product or service those may be things that you can measure and so for us. It's simple stuff like website traffic right like house website. Traffic Doing You might notice trends in that. Like Oh people are visiting more during the day now than they used to. They used to visit more night. We'll guess what it's because they're home. That might present an opportunity to you. maybe you have a product And you can measure engagement on people engaging with it more or less as a result of what's going on right now And so those are leading indicators. Right like there are things that are upstream of revenue. Maybe it's something as simple as a financial report right. Like maybe you're looking at your accounts receivable report and you're going Our accounts receivable or taking up a little bit right like and like people are holding on to cash a little bit more. They're not paying out quite as quickly anymore so our director of analytics and insights Matt The guys absolutely brilliant and he and his team got together and they said let's come up with just all these ideas of light leading indicators that we have all throughout the company and we're measuring about fifty things right. Now that aren't revenue that are things upstream from revenue. Some are kind of close to revenue some have a loose powder revenue. But it's all things that we can do to get a dashboard to say. How're things shifting and changing right now and you might notice him stuff really unexpected? We have one line of business. That's kind of. That's kind of been this thing this kind of been this thing over here but all of a sudden because of more people being at home and have more time to think about things. It's just like shut up and we saw that and we went. Well we wouldn't have thought like market that more talk about that more but because we're actually looking at it now we're actually going to talk about that thing more do more with that and say how can we take advantage of this thing so think upstream from revenue so cool what our customers do before revenue ever get there and then start. Is there a way that you can measure that you can kind of create a little crystal ball and predict the future? Bit

Chelsea Director Finney Business Owner Matt
"kpi" Discussed on Amazing FBA

Amazing FBA

07:33 min | 2 years ago

"kpi" Discussed on Amazing FBA

"Comes to organic ranking. We don't get to know how many impressions something gets. Yes we can guess that by the keyword ranking and sorry this a bit technical but this is the nature of the beast an aide you need to get the key would drinking and you can do the job so we can't really differentiate accurately between impressions and clicks but it's affairs option. You need more traffic. You probably needs to be. It's more aggressive with your advertising. You might want to be looking harder at ranking and again a lot of the time. I'm afraid it comes to the same thing which is we show price up the ad spend until it kind of sticks somewhere and if it really isn't sticking off may just not be viable in that marketplace in other words you may have a break even point of ten dollars and you can only say product for nine dollars so you put it. Maybe isn't going to work in his current full right but I wouldn't assume that too early you need to look look at these different things and as I said I can kind of give an overview shot here because as long as you can go into in detail but if you know your sessions and you know you'll unit section percentage you can in at least differentiate between is the problem enough people seeing what products or my listing rather or is it not people not wanting to buy the offer that I'm giving them so so talking of break even than that is another thing we used to think about the profit and loss site again very buried in numbers on. I'm not saying you shouldn't be contentious. Chanson du your accounting properly but if you're going to do that you pulled it needs to be using an sunlight zero plus a two axle my friends done little and and pay to come out with a new product which will be talking about on the scene which doesn't even better job especially for UK based all people setting in the EU the opinion whatever it is you want to get the overall financial picture if you'll business yeah. You probably need seizing software like that but I would suggest you don't want to get married buried in the numbers always messy issue for a purpose with numbers otherwise there were so many with the financial numbers I mean there were so many you're gonNA end up. Drowning in numbers and non is not what anybody wants is ready so the purpose of accounts of any description is to help you make decisions same with the marketing number right the only reason for doing accounts in my view as external demands normally is the tax man all the tax office occasionally it might be external shareholders or external Nina Ah you'll bank lending you money so external stakeholders we should say in general shareholders banks or anyone else lending you money but they probably Wanna see different things things anyone else. How do you what they want to see and the other reason for measuring is you and your internal management so if you're going to measure for tax purposes find out to who accountant get it set up and find out what you need to know an equally important doesn't matter she didn't try and measure everything with equal Rico? You will go nuts. Okay Okay Trust me. I've been there and so have lots of friends as well so instead of that find out what you need to know now for management accounting out you just basically needs to know things that that it's well decisions like Willie real this product yes or no if so how many units on how much can you afford so I think he should use software gross profit fit managed by starts pitcher. Hello profit the classic ones bookkeepers very advice. Do you had a six month free trial interview polling on from bookkeeper Watergate so I've into most of these guys profit and bookkeeper guys unions suck it and see which version works best view but which uses could be a lot simpler than zero or quickbooks books or whatever and that's very important so you need to keep it very simple a couple of other things around the profit and loss side of things again it shocks me but it's quite common common with more begin sellers than than seriously established ones to know a lot of people don't know that break even point for their products and you really really have to know that because otherwise you don't know whether you're running at a profit or loss or cash flow positive custody civil break-even right and that's absolutely critical tonight so if you didn't know how much you'll put it cost to get to Amazon go and dig through emails and whatever else whether the paperwork you've got and just make sure you know make sure you know you Amazon housing costs and again review the costs on Amazon that is a very useful report under reports payments we can look at all the transactions can get quite full and quite difficult quite quickly but broadly speaking the Amazon seller fee which is fifteen percent in most categories not all twenty-five percent jewelry and occasionally various in other mccrae's and then the fulfillment fee which includes packaging handling whatever pick and pack VM saint trying to say and then the monthly stories fee plus any long-term search fees and things like that but broadly speaking there are a few basic fees. You should know about these guys if you really want to know by integrating profit and loss and other things then I think the entourage is very good spoke to Mike Sakari about that recently very impressive integration of the two talking of which we also talk about Amazon ads okay so if you'll launching you should expect to spend a lot on Amazon ads. This is normal and what you're doing things you'll trading money the keyword ranking full valuable keywords in other words if you can get to the top of page went off somewhere near the top as one or even on the bottom of page one for big market full all these key words I need to get you know some good sales and profits thus you can justify sacrificing the money now for pile later okay and you really you should be able to make that concentrator for you won't succeed on Amazon. You have to be aggressive. It's not a market you can just hang around. It and I hope that was clear from step. Seven the launched step having said that you must measure this you must track the keyword ranking and the amount the spending on how much you're losing per per products products per unit sold. I should say because if you if you're spending money in order to rank percent keywords and you can see that you're not moving the needle you need takeoff at some point now when to back off. That's how long has a piece of string really I mean if you need keep guiding Thi this statistic significant you spend a lot of money it's it. There's no absolute rule on this but if you're trying to run for the five or six key words and you can see clearly off full weeks aggressive spending that that you're not really rank. He pulled him Ben personally that about when I'd stop backing off those keywords look other keywords as well especially if I'm sitting money to meet the needle and other keywords that are making me sales sales and not managing to do that with my original target than I might readjust or at least put that on the back burner for maybe a few months down the line when I feel the listings more established in the algorithm. You need to get an overall picture unique to Montessori really good already. Bad results does a lot that goes into the second only scratched. It's the surface of this as I say Mike Guy has a software that tracks the integrase profit and loss in and cash flow tracking as part of his Amazon an ad spend tracking which I think is really smart to check out. PPC entourage will put in the sites but E. N. T. O. P. P. C. E. N. T. T. O. U. R. A. G. Entourage so that's a really good. One is probably the best come across for for doing that to my newly. When you're measuring keyword by Kiewit from the minute.

Amazon UK E. N. T. O. P. P. C. E. N. T. EU Mike Guy accountant Kiewit Willie Mike Sakari Rico Watergate Ben mccrae twenty-five percent fifteen percent nine dollars ten dollars six month
"kpi" Discussed on FunnelHacker Radio

FunnelHacker Radio

03:39 min | 2 years ago

"kpi" Discussed on FunnelHacker Radio

"To that I really like Andrew Warner's Mickey and Nathan latte Kaz top. Both these focus more on business side and SAS metrics. And and all the things that. That being part of click on a super important, and then from a personal standpoint, I really love rise together with Rachel Dave Haller. So those are some of the main ones I listen to and then there's a host of others that I hit miss quite a bit. But is interesting as I was listening to Nathan lacquer and Andrew Warner this morning kind of binging on quite a few the different things they were talking about as we're coming down to into the year. Nathan spends a lot of time just talking about numbers and metrics and everything else in Andrews. If you were there with us in salt lakes and Provo Utah. We had him. They're interviewing Russell, it was fascinating to I love his interview style. The crazy thing about Andrew is. I've never known anyone who's truly. I mean, just. Genuinely interested in other people as much as Andrew is. This is a guy who goes out of his way. It was fascinated. I was sitting there at the at the event, I'm usually trying to make sure that any of the speakers, our guest or rustling wells that they they're able to kind of get into state. They need to before they actually go on stage. And so like with J P, I made sure he was kind of sequestered away and saying with Russell, but Andrew he literally loved meeting and greeting everybody and asking them a ton of questions about them their business. Why they were there. What was interesting to them. And as I was reflecting on that. And then listening to lot to Nathan lack of his whole thing on the opposite. He is he drills people for numbers. I mean, he is a metrics guy. And you better know, what this is all SAS talk, better know, what you're CAC as far as your cost acquire customer. What is your LTV your lifetime value? What's your Arp, what your revenue per user? And he'd literally just goes through it all just drills guys and men and women whoever on his show really trying to find out. Exactly, what are the metrics that business? What are they doing to make things change and increase top line revenue as well? As obviously increasing bottom line revenue. You know, what your age is goes crazy on this type of things and they're always typically fifteen twenty minutes pretty close to twenty minutes. And it's just I felt sorry for this guy. He was interviewing today because he was relentless and would not let up on this guy. But the thing I found fascinating is. I was as I sat there and started thinking of what are the metrics as you go into the new year? What are the metrics that you need to focus on as a business owner? What's the number one thing that you really need to pay attention to it are the because we always talk about KPI's or or different. What's the number one? If you could only choose one number to focus on what's that one number going to be? And it's been fascinating recently. I've had the opportunity we're looking at a Russell speaking of grand card owns ten x growth con number three this year. We've spoken at the last two and looking at possibly rolling out a new product for it or just kind of twin around with it. And then literally two weeks after that we go right into funnel hacking live, and if you've ever listened to Russell's content one of these you've heard him talk a ton about the importance of practicing your content very similar to. That of a comedian. He used the analogy that dean Grassi also spoke about his little man's retreat. Where comedian basically goes on stage, and they practiced their jokes, and they find out which ones work, and which ones bomb, and and then they go back and tweak and test. And and so Russell does the exact same thing when it comes to stories, and he's always testing and trying different stories, but it was really kind of interesting thing when we came in the office..

Andrew Warner Russell Nathan Nathan latte Rachel Dave Haller Nathan lacquer Provo Utah dean Grassi business owner Andrew Mickey fifteen twenty minutes twenty minutes two weeks
"kpi" Discussed on Crack the Customer Code

Crack the Customer Code

02:04 min | 2 years ago

"kpi" Discussed on Crack the Customer Code

"So if you're looking for like, fitness resolutions, don't call me. Okay. Go ahead and take the floor Senate. So funny because my first resolution is, you know, workout more now, I'm just kidding. So so here's the thing resolutions should be about action. Right. They should be about. Here's what we want to happen. Here's here's what we think we should commit to for the year. And so for customer experience, I think one of the best things to be New Year's resolution is for organizational leadership anywhere to make sure that their key performance indicators what they're tracking for the success of their business have customer focused KPI's on them that have things about the customer. Not. Just about revenue not just about sales not just about shareholder value. But actually about how to customers feel about your organization, and how are they reflecting that in loyalty retention, maybe NPS net promoter score something like that. Because otherwise it's way too easy to ignore this as part of how you're tracking the success of your business. So that's the first resolution, and I challenge already listening use these as your own embrace them. At least mine, Adam. What are you guys? I I'm just blown away right now by your resolution because when I think of the renewed focus and energy and sense of optimism that we all start the New Year's with obviously think of KPI's. So anyways, you should. Here's the thing. I do agree with you and mine's a little my first resolutions a little similar, so I'll just say mine, and then I'll actually complement yours. So minus start the year off by renewing your customer, focus with your team one thing that happens during the holiday season, and.

KPI Senate NPS Adam
"kpi" Discussed on Crack the Customer Code

Crack the Customer Code

02:04 min | 2 years ago

"kpi" Discussed on Crack the Customer Code

"So if you're looking for like, fitness resolutions, don't call me. Okay. Go ahead and take the floor Senate. So funny because my first resolution is, you know, workout more now, I'm just kidding. So so here's the thing resolutions should be about action. Right. They should be about. Here's what we want to happen. Here's here's what we think we should commit to for the year. And so for customer experience, I think one of the best things to be New Year's resolution is for organizational leadership anywhere to make sure that their key performance indicators what they're tracking for the success of their business have customer focused KPI's on them that have things about the customer. Not. Just about revenue not just about sales not just about shareholder value. But actually about how to customers feel about your organization, and how are they reflecting that in loyalty retention, maybe NPS net promoter score something like that. Because otherwise it's way too easy to ignore this as part of how you're tracking the success of your business. So that's the first resolution, and I challenge already listening use these as your own embrace them. At least mine, Adam. What are you guys? I I'm just blown away right now by your resolution because when I think of the renewed focus and energy and sense of optimism that we all start the New Year's with obviously think of KPI's. So anyways, you should. Here's the thing. I do agree with you and mine's a little my first resolutions a little similar, so I'll just say mine, and then I'll actually complement yours. So minus start the year off by renewing your customer, focus with your team one thing that happens during the holiday season, and.

KPI Senate NPS Adam
"kpi" Discussed on BizTalk Radio

BizTalk Radio

02:36 min | 3 years ago

"kpi" Discussed on BizTalk Radio

"That original idea so you need that idea management system and once you do it then you should track it how many people are injured every day how many ideas are getting submitted etcetera etcetera another one is structured problem solving tools there's in the case of innovation you're gonna come into being challenges and problems throughout the process of trying to take an idea and turn it into a commercial product again there's a lot of tools and methodologies out there try them all but measure traded kpi that allows you to track it and figure out which of those tools works best for your organization this this these things here that i'm talking about right now are what will allow you to create a process that will be adapted your organization that works with your culture that works with your leadership not try to take you know somebody's who bajic ten step process and it automatically works because not everything works in every organization so again truck shirt problem solving tools track it measure it find out which tools work best for you the other is looking at committed resources innovation as i told a lot of people is if you wanted to know how an organization is committed to innovation follow the money but a little bit more than that it's not just money it's money time and people how much money how much time is committed and how many people are dedicated to it right and therefore then that will tell you how committed that organization is my current organization we took in allocated fifty five zero percents of our technical spend isn't innovation and we're as technology were were rnd lab we don't have sales and and those kinds of things fifty were unique most companies would be lucky if they could do ten percents dedicated to innovation some people maybe only two percents right measure it and see if it shifts and see if it's the right mix there's no magic right answer i'm not gonna tell you okay you know it should be six and a half percent because that's what apple's number is now you need to find the number that works with you and your organization in the last item in the pure and ovation kpi's just patents per year it's a bogus metric people like to use it it's a kind of a proxy for the output over overall and again i've talked about that before so.

apple kpi