17 Burst results for "Jon Jansen"
"jon jansen" Discussed on Entrepreneur on FIRE
"We're talking today about the ultimate marketing engine and john is going to ask you right off the top. Why this book. Why now 'cause. I had a contract publisher. Want me to write. A book. had to write a book now. Actually that did happen. March twenty twenty signed the contract and then like two weeks later the world shutdown. And so i was like whoa at now i. I'm going write a marketing book. I don't want to write how to market in a pandemic. nobody wants that book especially now But i will say that the pandemic and what i saw happening to my customers really informed this book one of the things. That's always been true but it it was such a bright light shone on this idea. Is that the companies that that actually thrived. I mean. I know it's kind of scary to say that but not just survived but thrived during this last kind of crazy year were the companies that meant something to their customers and clients those customers and clients wanted them to be around. You know wanted them to get closer and and gonna offer support an offer. Like what else can i do for you. What else can i do with you. And that is really what this book is about is getting so close to your customers that you actually start treating them as members and i don't mean like a membership program. I mean literally like like somebody who wants not just a transaction with you but a transformation with you transformation fire nation. That's the name of the game and you have something called the customer success track model. What the heck is that. Well i'm going to say it's like a really big innovation to the concept of the customer journey is is basically what i'm going to say you be the judge after you read the book but the thing that i've done over the years i've had my own business for thirty years and i've actually got a client that i got in two thousand and four the still with me and one of the things that that is really came shown a light and being on those Doing this many years is that you know. I went to them and sold them like a solution to a problem. They were having. And then i paid attention and thought. Well what's the next stage for them and the next stage not just more of the same but like how do i actually take them to where they want to be as opposed to just provide a service and so over the years. That's really been my model. We bring clients and we do strategy. I than we do foundation than we do lead generation and then we get to scale and so there actually is a track marketing maturity
"jon jansen" Discussed on Duct Tape Marketing
"Hello. Welcome to another episode of the duct. Tape marketing podcast. This is jon jansen. My guest today is eric. He is the founder and ceo of agora pulse a social media platform that. I'm going to let him tell you all the great things about today so emerson. Welcome back to the show that a long time thank you. John them thrilled to be here. And i the audience needs to know you have a special place in my heart. 'cause you're the very first person wrote about a corporal spike in twenty twelve. And i remember that very some stars in heaven somewhere. That's my my father. Used to always share your earning stars in heaven when you do good things. Hopefully there was some little tiny measure of pushing the ball forward for gore pulse so we are speaking across the ocean today. You're in france today on curious. Just personal interests. How are things in. In in france in terms of getting back. I hate to use the word normal but getting back to just some sense of normal nece. Yeah it feels very back to normal. Now meet july. It's it did not early. June in of may but it is now like a lot of people in other countries some var inch coming back and people are are freaking out again. So you're like a conservative on making provision for the future and at least for now july and august look vacation few holidays. Good so do you have the one minute version of somebody hasn't heard of gore pulse. Just how do you describe it to somebody what it is. Of course we are the the best sidekick kick for community managers in social media metrix. Who left to manage the presence of their brands or their clients brand new social media make their life and job easier and make them giant shine to their team buses or clients so that's the very short version. It's a social media management tool our clients and target audience our community managers and social media managers. And we won't be the tool to turn to advance their career into what they have to do. The best possible way the most efficient way and in a way that they can prove the value in the hard work that they putting into social and how posting in scheduling and that kind of thing all and measuring respond to him in place. Yeah i'm curious and maybe you've told this story before it. Maybe it's on the website. And i just have missed it. What's the what's the genesis of the name agora. Polls quick question. Agora is means where the people meet in greek vientiane pension greek from two three thousand years ago and we have something in our educational system in france where we learn latin and greek engine greek at school. I don't know if it's still a case. When i was young and my generation for sure and probably my brothers and sisters who are in their thirties it was a case and because of that we understand what a gora means and we understand what the latin roots of words are in stuff like that and we thought it was really smart to say. Oh agora that's where the people meet in pulse is how the people are doing what they're talking about and are they happy and all that stuff and gore pulses the pulse of where you people meet. It's amazing for tool. That's managing conversation on social listening..
"jon jansen" Discussed on Duct Tape Marketing
"L. Welcome to another episode of the duck. Tape marketing podcast. This is jon jansen. My guest today is e ties sedan. He is the co founder and ceo. Duda a website development platform used by agencies around the world to build sites for their customers so each. Hi welcome to the show. Thanks for having me. John pleasure to be here so i was going to ask you about the name. Everybody's comes tried to come up with a clever short name for their companies. And then i actually read somewhere that it had actually a little bit to do with a movie that you like. Oh yeah definitely we are right. We are called duda. And that's because men Co-founder are very big fans of the big lebowski and as many probably many folks listening gear now. The main character of that movie is played by jeff. Bridges and is called the dude. So we've been big fans of the movie since kind of college days and we decided to call our company..
"jon jansen" Discussed on WFAN Sports Radio_FM
"That's a you're right. That's ah, You go from Thursday Big time ratings. Everyone's home Thursday night Football. You got the Steelers and the Ravens Big Air Sea North showdown to now Wednesday, Let's bury it at 3 40. Already gonna watch Judge Judy as the as the leading T this game, a little family feud or whatever's on at that hour. Is Jerry Springer. You gonna be gone from Jerry Re Jerry, the 1st and 10 Ben Roethlisberger going up against the third Deep cornerback for the Baltimore Ravens, he finds Chase Claypool 11 total touchdown for the Steelers. There are 34 to 6. This is a mess. It's a mess with that. Being said, though at least we're still getting football. And just find the way at the end of the season, the handout of Lombardy and there will be a lot of people are gonna be happy. There'll be a lot of bitch and there's gonna be a lot of complaining. There's going to be a lot of what the heck like. Lombardi says in that Berman clip that he always plays. What the heck is going on out here? There's a lot of that this year, you could play that sound effect over and over and over and over again some way or another, The NFL's going to find a way to get through this season. Yesalis today. By the way, I forgot to give you that at the top of the show. Coming up, 30 minutes and now Drew Pearson is going to join us. Jon Jansen will stop by at 8 40 PM Eastern to talk about the firing of Matt Patricia Bob Quinn. And I think that actually saw a picture of John On Saturday at that Michigan Penn State game. As Michigan loses again, Penn State gets their first victory on the year. I know that we keep on saying it doesn't look like Michigan wants to move on from hardball. They're probably just hoping that horrible wants to go back to the NFL, but they're not going to be the ones to fire him. You got to get rid of hard about the end of this season. Maybe Luke Fickell or Matt Campbell. From Cincinnati or Iowa State, could be the next head football coach of the Michigan Wolverines. Campbell could get NFL job. No, there was a lot of talks of him in the NFL. I think the he turned on the Jets. The last time the Jets job was opening, it turned on the Jets. From taking an interview and a bunch of other teams were interested. So maybe Matt Campbell Is being patient and maybe waiting for the right job. Who knows? So college football? NFL? That's really what the slogan should be this year. We'll get it done. We have no clue how we're going to get it done, though, but we will get to the finish line. We'll get to the finish line of this show today as well. 10 P.m. Eastern seven, Pacific We're here, rocking and rolling with you. It is exact help show on CBS Sports radio. I will break here when we come on back. We're gonna Hope that things up a little bit. We're gonna get into the cheese cheese. Blow out the bucks yesterday. I know the final score was a three point game. Someone say, how could you say it's a blowout? You watch that game was a blowout. What's got back in it late chief's dominate the Buccaneers chiefs have been dominating the NFL. They still would not be the one seed in the FC to me, though. They're the best team knowing the FC, but the entire National Football League you go Chiefs or the field to win the Super Bowl..
"jon jansen" Discussed on Duct Tape Marketing
"And we'll have that in the show notes. Hello and welcome to another episode of the duct tape marketing podcast. This is Jon Jansen. My guest today is Ron Tight. He is the founder and CEO of an agency called Church and state. He's also the host and executive producer of a very short run. podcast called the coup and the author of think do and say book. We're GONNA talk about today how to seize attention and build trust in a busy busy world. So welcome Ron John. Thank you for HAPPENING MEAT SO we're recording this in mid-november depend upon when people listen to this. This may or may not make sense. But I think that I'm GONNA Close Lose my office on Black Friday. Are you with me. Yes I think you should so you tell a story about and a huge fan of this of Rei. And I'm a huge fan of what they they did With with this and so once you because I think that you gave the story so much space very early in the books. I'm I'm going to at least assume that to you it's sort of frames kind of the entire book and a lot of way or at least the point of the entire book so tell you. You can unpack the Rei Black Friday story and kind of conceptualize it for think. Do say yeah it is. It is such a great example of the model and it's a great example of the model delivered in that first launch spot in thirty seconds Where you you get to know everything about the organization within thirty seconds and so the the model of thing to say is that the think side is that Well sorry I'll back up given the world that we're living in and and you know people don't know who to trust. They don't know who they don't know where to look and they don't know who to trust so with that and that's at all levels of the organization that's consumers that's B. Two B. Clients. They don't know where to look they don't know who to trust. So how do you respond to that. And how do you. You know bubble bubble up to the surface. Where you can win attention sees attention and build trust along the way for you know having a business with longevity? Well I thought. Rei did such a great job of that that in that on the side what did they think. Well they believe in something that goes beyond what they sell because what they sell is outdoor equipment. A AH hockey boots and pants and stuff like that and other people south that stuff. It's not like they can claim to have the best sleeping bags. The best hiking boots other people sell all that stuff so they have to believe in something that goes beyond that and the CEO you know The original CEO of this initiative says has this line. We believe that a life lived outside is a life well lived so they believe in something that goes beyond what they sell. Secondly it doesn't just believe it. But he actually acts with intent he takes decisions that reinforces that belief specifically so one of the things that are I did. was they closed store and all e commerce channels on Black Friday so we believe this. This is how we behave to support that belief and then the third part is if we believe in something more important and we behave in a way that reinforces that belief. That's not only worth talking about. It's something that People WanNa hear about Nope we aren't GonNa talk about. We talk about it in a really authentic way. And they do that. They talk about it in their own. Unique voice and so that initiative should of Hashtag outside started in two thousand fifteen but it still exists. Today they will be closing this black Friday and it has grown. They've increased other their partners. But I think there's such such a great illustrate. This is what we believe. This is what we do to reinforce the belief and this is how we talk about it and I think it's even maybe a little deeper deeper because it's what they're clients believe. It's what their customers believed to. I think yes and what's really interesting about that is that I mean we can say it's their customers. I think what's important about it. It's who conceivably would be their customers because if you just say what you uh-huh believe what your customers believe then. Well that's a little that's a little Opportunistic right. That you're you're aligning your beliefs with the people who give you money opposed is to sing. We're GONNA live with people who share our values and our belief. We know that enough of those people will convert to being customers and those that don't that's totally totally cool. Because that's not where we're alignment is but I think there has to be a confidence that when you align on values and belief beliefs enough of those people will convert convert to being customers and clients over the last couple of years. And I know you do a lot of work in retail but over the last couple years are is really transitioning their business is to be they still sell the clothes and the tents but they seem to be moving Just kinda headlong into travel and experiences and I I would you see that and maybe you're not aware of that but it would you see that as a as a transition of retail for them or do you see that as an expansion one of where they think the world's going I think that what it is is gives them the opportunity to diversify their portfolio in a way that still reinforces forces their brand belief. So if you're if you're General Motors and all you do is sell cars and your brand belief is that you should make the best car the world. That's amazing when people are buying cars but with ridesharing and autonomous vehicles. Well now what do you do. Your product focused brand belief is useless and doesn't protect you from the you know the dynamic forces of the economy or from a cultural interests so when Rei Rei saying we believe in a life lived. Outside is a life. Well lived that immediately. Set themselves up to broaden their horizons diversify their portfolio because because the new services of travel and they're also doing classes of teaching people. How to canoe still reinforces that our belief? So yeah I think I mean in culture. You're a great example is lady Gaga. Who doesn't believe in being the best singer in the world because if she did she'd never be an actress but she believes that people should be free to express this themselves and she lives that through acting through music to choreography to visual arts and now through a fashion line so one of the threads that runs through your book and quite frankly a lot of books in the last couple of years? Is this idea of of you. Know Tell people what you believe Do we have to state what we believe in in order to connect today I mean is that just we just have to get over it. You know. I think that what's getting Confusing is that brands and leaders representing designing. Those brands are thinking that we have to align corporate purpose with social issue. And that's wrong now in some cases if a sort of leads people to do stuff that sounds sounds good. Doesn't it it it really does. And they go but is everybody talking about what they're talking about the environment. Okay Yeah Yeah we believe too. And and which is fine if it strategically aligned with what you you sell because what you sell is your do. So if you're Nike and you say you know that everybody's an athlete and your purposes to support those athletes in their pursuits. Your morally obligated to run that Colin Kaepernick ad. But if you're Pepsi and you say that the world should come together in unity and you hire Kendall Jenner to be a spokesperson. What does that I had to do with pop? That is there's nothing strategically aligned there. If you're if you're Audi and you say that the world should there should we should experience gender equality following the workforce. That's not why you may cars. I mean. Come on it's not that those issues are important. But I don't think so I think if you do a good enough job like Rei to say we believe in this thing which is strategically aligned with what we sell but his elevated. Then I don't think you have to you you know say that whether you're a trump supporter or not or whether you support title nine. Whatever all those all those public policy things which can be divisive? I'm so no I don't I don't think they have to you. I was in New York recently and I was speaking in advance. That was right in Times Square at stated Times Square. I I hate Times Square by the way but you actually have a quite quite lengthy explanation of or or kind of using times square as sort of a metaphor for our times today. in the marketing world. So you WANNA can unpack that. Yeah there I think you know I agree with you. That if I'm in New York and after ten stay in Times Square something has gone wrong and but I I certainly have have done it. There's there's two sides to Times Times Square that I think represent the the modern marketing landscape. The first side is up top and up top. There's nothing but promotion and it's really expensive to be there and it is filled with legacy brands have big budgets. You can afford you know the the billboards in the video boards and the really slick and their polished. Of course. They're released like impala. Santa spend all that money to buy the space. Of course they're gonNA make it absolutely perfect and so it's filled with opportunity. Four hundred thousand people walk through times and square or drive through Times Square every single day. It's really expensive. And everybody wants to be there but to the consumer to the person that that entire ecosystem has been built for they have no idea where to look no clue where to look nothing catches their attention because everything screaming and so all those brands up top or are paying a lot of money to just contribute to the noise. Now that's one on level. The second level is down street level and street level. That's a whole other type of entrepreneur that entrepreneur. They don't have the funds to live up top but they can be more nimble and they can be more authentic and they could be more aggressive and they can be more targeted and they don't have the baggage of those big legacy brands but they also don't have the credibility of those big legacy see brands and so often they have new business models. You're not exactly sure who's making money. What where right those guys in and out the like the tour uh-huh pamphlets you know? I'm Leery of them. Yes so you got the pamphlet guys you got somebody else selling you a fake Gucci. You got somebody telling you the end of the world is coming. You have someone someone selling street meet. You got someone selling watches you know and the street meet guy that may be the best sausage or hot dog you've ever had in your life breath but he's stuck down on this entrepreneurial level with all these Nimble folks where you're not exactly sure who's in who's not so up top you don't know where to look down below you don't know who to trust and so in the middle of marketing is the sweet spot that can we bring with us us. And dial up legacy aspects of credibility responsibility and history with the Nimble nece and the authenticity that a customized customized and personalized delivery can bring us that to me is the sweet spot where both brand most brands and most leaders need to live. Okay it sounds exhausting. We'll get back to that. There is a term that you used throughout this book. And you kind of kind of said that you didn't make it up and you weren't sure who did so I coined join the term pitch slap. It was me. So what the heck is that. A PITCH LAP is. This is any overt or subtle pitching of your product when the sole focus of of a piece of communication or a series of communications is to actually pitch your product or your service and often you know we can smell this coming. It's it's the person who connects with. You blinked who says John. You're such a brilliant person. I've been following own you for years. I read all your books. It must be so enlightening to just breathe the same air as you and in your brain. You're going I know where this is going. You're blowing smoke..
"jon jansen" Discussed on Sports Talk 1050 WTKA
"Of university of Michigan athletics once again here's Brian bush twenty one fourteen Michigan and run it in the back of Alexis halftime show Jon Hansen I hear you got a staff for me well we got my friend well I tell you what this is this is a kind of a an interesting stat under coach Jim Harbaugh since he's been in Michigan now five years Shea Patterson is the third Michigan quarterback to throw for three touchdowns in the first half the first coming here in Bloomington with the J. gridlock in two thousand fifteen that double overtime victory that Michigan at all in the second was wheeled spate at home against you see up in two thousand sixteen so you know it's just it's an interesting stat and it's it's one that when you look at what shape Patterson did last week with the four touchdowns he really picked up right where you left off in fourteen or thirteen of eighteen right now hundred seventy six yards three touchdowns and and I will continue to talk about this until the season is over the big difference between Shea Patterson in the first six weeks of the season and now is the is the fact that he is taking care of the football he's making good decisions he's spreading the ball around seven different receivers so far in the first half last week we saw nine I believe the week before it was nine different receivers this is where he is grown in this offense to be able to have the time back there the protection of the office of line but then to dissect the defense and look and find out open receiver I would like to see more tight end involvement but the we'll get to that in our halftime adjustments I like that first though John the defense Michigan gives up more than a hundred yards in the first quarter just forty five in the second quarter what changed are they woke up you don't miss you got hit them out the night they didn't they they did not respond early on offense did every time Indiana scored miss you went down and and put some points on the board as well but this defense has to come out fired up in the second half they weren't ready I don't believe the take the field when we started they they end up waking up in the second quarter like you pointed out with the the increased production continue to get pressure on the quarterback that's going to be key here in the second half all right let's get into today's halftime adjusted brought to you by your metro Detroit Chevy dealer down what you're looking for well I'm going to stand on Dan shoulders because at the end of the first after you talked about you know utilizing the center of the field it in terms of getting the ball to the tight ends in terms of getting bogged Mike center still and runny belt can run free in their tight as even the running backs if you like a running back out into the middle of the field there it's wide open there's a lot of yardage an easy passes that Shea Patterson could make so look for that here in the second half because which you can get the ball to start the second half yeah it feels like a big drive there to be short today's halftime adjusted brought to you by your metro Detroit Chevy dealers put it in D. and C. Y. Chevy drives the motor city as always John appreciate the insight will talk in post sounds good go book night there's Jon Jansen start to the Walgreens take a seven point lead to the second half twenty one fourteen thanks so much for listening to the Lexus halftime show we're back with the second half right after this you're listening to Michigan football from Learfield IMG college geico presents again another voice mail from your roommate a man so I was in a rush to get to work and I left the back door open could you shot it wide open well while you're there could you.
"jon jansen" Discussed on Sports Talk 1050 WTKA
"By and see you at early on it was a blow out but by the end of the third quarter it was a nail biter then the Wolverines surge late they went on the road over the fighting Illini forty two to twenty five welcome back into our post game coverage prime bush with you and Jon Jansen rejoins us in well John from twenty eight zip to twenty eight twenty five to forty two twenty five what changed for Michigan finally in that final ten minutes or so to allow them to pull away well they started convert first downs the only possessed of all I think he said it was a a ten play Dr it when you do that yet you know it it takes Illinois out of their rhythm it gives a Michigan back the momentum in it let's face it after that third quarter there was all the momentum in the world was on the Illinois sideline in Michigan had to find a way to get that back in the when you get a chance to convert a fourth and three and then again a fourth and to put points on the board in and make some big plays that's what it comes down to we talked about it to it at the outset at some point somebody on this team has to be the guy that makes the big play we saw that today what couple a touchdown passes by Donna people's Jones resort early in the game with the running game and the office of line and then at the end of the game with my data Carlo camp it we just need to have guys step up liked out at critical moments they sure did now let's rewind how did it when we get back into it in your eyes and and maybe more accurately I should ask the question how did Michigan let Illinois get back in it and what concerns you most about that moving forward well it goes back to the first half Michigan was up twenty eight nothing and then all of a sudden before the first tab illinois' able to get a touchdown they going to have time feel like Hey maybe there's a glimmer of hope instead of going in there down twenty eight nothing Michigan controlled all the entire first half we give them that sliver of hope and then Michigan comes out J. Patterson lays the ball on the ground what's that the Michigan lays the ball on the ground and then you know it lost yardage play by Zach Chardonnay and then you know the third down pass that really should have been intercepted you just don't come out and you know regain that momentum in that it just it kind of snowballed from there in the second the third quarter ostensibly John Michigan showed some explosive plays but also some more turnovers they lose the football few times twice Illinois recovers it it just seems like really all season long in particular for this offense it's been two steps forward and then three steps back self inflicted wounds we talked about it at halftime going into halftime there was three penalties of fifteen yards to personal files and they're ones were with you know Ben Mason after an incomplete pass jobs a guy we had somebody out of bounds that is that all comes down to discipline that discipline carries through everything in your football team and then it it shows itself in the second half by fumbling the football that comes down to making sure you do your job and your disciplined enough to know that Hey if you're running back you're going to get hit if your quarterback you got to stick that ball in there and make a decision about handing it off of my keeping it up be definitive in what you're doing but you can't allow self inflicted wounds to continue to affect your team your performance and we talk about this offense being close and you know to finding their stride I thought we were you know seeing some of that stride especially in the running game early in the first quarter and then and even into the second quarter but then you start to lose it you lose that ground by continuing to have those self inflicted wounds yeah sure did is as Michigan does when it by seventeen but it was interesting for a while staying on the offense John couple names when when we were going into the season obviously a lot was made about you know what the potential Shea Patterson DPJ to read black Niko Collins Zach Chardonnay was the guy who you know people figure because he was a highly you know rated recruit he was gonna contribute needed and all those guys have certainly showed themselves well at times but two names today really stood out to me of guys who wore on people's radar Hassan Haskins and Roddy bell bell for the big play Haskins for just steady he averaged ten yards a carry those two got it in an office that has all these weapons and all this potential two guys I think we're off the radar really keep today and Haskins and bell well they were and you talk about her son has his leading rusher today twelve carries a hundred twenty five yards along with twenty nine yards I'll go back to the Rutgers game when he had a twenty two yard run the only twenty yard explosive play that we've had in the ground game up to this point but he gets tackled on the to your life today we saw I saw him make some moves set some things up where he's not just going to you know read run head first into a defender he was able to be comfortable and and work through through some of those things and learn from that and then you'll be very productive today in the variety bell I mean we've been talking about him all your coach talk about him in training camp we talked about him in fall camp on it he has been the most reliable receiver we've had I think why I go back to last week it was a catch against Iowa where he dropped it and I was shocked he was one of the most sure handed receivers and when you need a big play when you need a first down you better make sure you're looking for number eight runny bell because he's a guy that knows where he's got to be he gets there and he makes the play well Michigan does behind Ronnie bell behind his son Haskins and many others pick up a victory here today by count of forty two two twenty five will get John stock on the defense will also look ahead to Penn state as we continue on in the post game show Wolverines a winner to get the five in one you're listening to Michigan football from Learfield.
"jon jansen" Discussed on Sports Talk 1050 WTKA
"And Google play to find the best coverage of Michigan football. All you have to do is go in the trenches with me. John jansen. Bottom five coming at you hear from Omaha Michigan enjoying a seven to three lead hundred Dobbins who gave up a run in the fourth back out there. For the fifth inning, his second of action. I wanted Jordan whoa, goo, and it is in tight ball, one. That's the best innings so far for Tex pitching staff Michigan to in the first three innings each and then that one spot in the fourth. Three on the right side of the infield against the righty. Whoa. Goo next pitch in there. For call strike, one of one couple of Michigan. Superstars tuning in the outstanding sports information director for the Michigan men's basketball team. Tom wire rod tuning in, you don't know what Tom looks like just watched all the welcome videos, drawn Howard, one pitches. Fouled back to this rain. One and two. He got some serious camera time those videos and. Some of the introductions of the assistance that Ed converse key and his staff did on 'em. Go blue TV. Tom's been busy this off season which you want Howard taking over one to roller into that shift toward short young gobbles it up throws the first sunglasses. Glistening in the sunshine throws out war, goo for out, number one. Also, Jon Jansen listening, former baseball star. Well, he could've played baseball Michigan. Problem was he wanted to play football. I think that worked out. All right for them. John, and I had a chance to talk some baseball in the in the trenches podcast this week with the head coach Eric back. Really cool conversation with him. Naturally eventually spun toward football, because, you know, John, I wanna Franklin hovers high ball one one out. Nobody on seven three Michigan. Bottom five. Shift on for the lefty. Franklin, not quite three on the right side of the field. Young short is basically up the middle. Now the one OPEC bang in there for strike one, one. But Eric back. Now the schedule helps because they're Michigan is only played three of the first eleven games of this thing. One one is outside to one, but this is such a hectic time and Eric packages done pretty much every interview any media opportunity that has been asked for. He is such a. A big promoter of his program to one foul of the screen two balls. Two strikes. One out Michigan by four here the fifth. One tap of the plate by Franklin. Dobbins come so much too. And it's skied to right. Not beep. Bass tres shuffles to his right. Settles and squeezes with his right glove hand quickly to down here in the fifth. Michigan danger of its first scoreless inning. They lead by four bottom five. But back, it's his embraced this opportunity, not only to participate in the college World Series. He was here is a volunteer assistant with Clemson back in two thousand two but much different role for him. I wanted to brewer it's strike. Check out in the trenches for that interview. Facebook live with coach baggage. He is accepted any request, making this about more than what goes on between the white lines a one pick fastball dipped in for strike to the knees on the outer half. Seven three. Michigan two outs. Nobody on bought a five Dobbins looking for a one, two three inning.
"jon jansen" Discussed on Sports Talk 1050 WTKA
"It's a it's very satisfying lunch. You'll never walk away from their hungry. If you do it, right. The promise I make. So we've been talking a lot of Michigan football. This dantonio Lloyd Carr arguments. Oh man. Justin Rose, even jumps in just rose. TV personality. For channel seven big Michigan state fan went to Michigan state says, car has nettle Nettie title Nuff said. That's. Let's, let's have a little bit of a little more fun about some other things going on though. Ms. So, again, Sports Illustrated dot com, does this article. If you've seen it already or not, I have not, but they took every major league franchise and they listened closer. That's most synonymous with that franchise. Okay. So just free consciousness here. If I say that tried Tigers, they're closer. Who do you go with man? If is not Shane green. I'm gonna go with. Cramp was his name. We had a we had him in two thousand and six it was his name. Offhand. Roller coaster. Had a rollercoaster emotions during the season. But he end up getting the save. He was like it was almost perfectly the entire the once I think, two thousand thirteen. So I think you're thinking of because it's the one that Burkle throughout their Todd roller coaster. Joe Jones Josie. Yeah. How much did he drive tire fans? Crazy. Our publications where I've probably cut about five years off in my life expectancy. I would agree. Yeah. I would agree then he got followed up by Fernando Fernando for we used to call for Nando. Rodney smoke was safer Anglo Rodney. Because he used to blow the saves, but he was actually pretty decent or so. Izzo is touted Jones, then it was was it wasn't sloppy. Joe Nathan wasn't. Well, Joe Nathan was that. Yours intern drew. Yeah. I said Joe Nathan donate more synonymous with the twins. Yeah. He threw the the Tigers on the bus when he was here for a little bit salvage. Oh, you got poppy 'Grande. It's right forgot about Papa ground day. Forgot about Papa grand who was between like who came after Jones was about for Nando Rodney. Yeah. Fernando was set up guys saves the setup guy, right? Yeah. Fernando was set of guy look up saved by savior leaders. Go ahead, miss, but yeah, it was as far as Todd was always ninth guy for Nando was the guy in the eighth. And when he was healthy and not wrecking his arm playing guitar hero. Oh, yeah. Guy. Yeah. Yeah. That was how the pitching rotation went down when was here for that. But yeah, whatever Jones, Eli, that's when I thought Lee said it until you said, baba grandees smoke aka Irani was also closer. I'm gonna throw one order name at you and the old timers out there are listening to going. Come on. He was tires closer nine thousand four and won the World Series Willie Hernandez. William is even though I wasn't born that time. That's no. I mean when, when you think back to it, I mean you had that was one of the most anonymous pitchers and that rotation for in, in the bullpen. So I so. Do all the to all my old school. Tiger fans, I apologize. I do apologize. A really Lopez. Was another one too during that era. That was pretty good yet. Mike had a minute. I think was closer for the Tigers. But I would say Todd roller coaster Jones is where it's at Yep for because he's been the aero since two thousand six when they got good again. And then maybe we'll you Hernandez was the era of the eighties when they were good. I don't know my tire history well enough to say who the closer was in the sixties, but I actually think that they probably use closers, like they do now, these guys pitch, complete games, more likely. Yeah. All right. So that's one topic del career and his critic knee any thoughts. Magog Vernice, chronic knee going once go smoke. Some chronic overuse crisis. Okay. They go. Michigan UCLA baseball tonight. Nine pm ESPN two. I know that we've got it on, on the dial to watch this evening predictions for the weekend. I know MS even picking the wolverines to win it. Yeah. I don't think it's going to be a sweep, I think it'll end up. We'll get that if necessary game three on Sunday. My prediction if as far as you know, individual stat or whatnot. I do think this'll be the. This is going to be the series where Jordan brewers gonna really shine the brightest. I think the big ten player of the year will have probably the series of his of his collegiate career. I'm hoping that we just see the pitching glimpses that we saw early on the season for the wolverines as well too. That's, that's all that I'm hoping for, if we get the pitching tied down. I don't see how Michigan doesn't lose this. Here's all right. Mrs predicting Michigan win intern drew Michigan series win. Yeah. I think going all Mahal. Yeah. They're pitching is just too good. And so I I don't think they can sweep 'em either, but I expect him to win. Burkle. You're the outside of opinion here. No take. I've been watching games at predict I've only watched three or four this year. But you know what? Let's put the Homer had we'll go with Michigan beating UCLA this weekend and advancing to the college World Series. Could you imagine? What that would be like, if come Sunday night, the Michigan baseball team is on its way to Omaha. I know my buddy Derek will be all about it. Great for Chris fatter. Great for Eric baggage. Let's dream a little bit less dream a little bit nuts women's World Cup starts this weekend. I think actually starts today with one game the women's USAA team does not play until Tuesday when they take on Thailand, I have three PM. I be honest with you. I know like we hear the commercials for for for people and you mentioned, you know the women's World Cup. I'm like, I, I don't know who like, I don't know who the pairings are group's are have no idea. Anything is working out. Heck I just found out yesterday that they're playing in France. They're playing France. That is the most that I've known about this entire women's World Cup Francis. Because no one is publicizing it as well to at the Sports Illustrated has like forty pages on it. And his most recent issue there's a lot of good articles in there. There's a great podcast ESPN thirty for thirty on the women's World Cup. I'm really looking forward to it. I love World Cup soccer. And the great thing about World Cup soccer for women versus men is the women are the best team in the in the world for the US. Everyone looks up. So versus the men who didn't even make the most recent World Cup complete disappointment here. You get a cheer for the red white and blue as they are the favourite to win the World Cup again. The round Robin format starts on Tuesday for the Americans are games this weekend. How much will you watch your soccer fan? Right. Berko. Yeah. Watch I'll watch, you know, US probably play all their games. That's that's I don't know. Who else does even go women's soccer? I'm not entirely sure. Brazil. I think it's good. China's been good in the past. They've beaten the US Japan Francis good this year. You know, there's a I think I think might have said that maybe Great Britain was a little bit of a contender here this year. So they're okay. I don't think the US is dominated for the most part. It should be a lot of fun. Looking forward to, to watching some of those internal, you're gonna watch any. Yeah. Probably when the US plays, but I didn't even realize it was going on. So I'm not a soccer fan. It hasn't started yet. So you starts today, every PM game at three pm today. Korea earlier yesterday on the Jon Jansen in the trenches, podcasts worn ward manuals asked about the night games. He said again that we can have two nyc games this year at home, we already have middle Tennessee scheduled. He said, it won't be Michigan state because it's the first ten weeks, TV dictates after ten weeks after the first time weeks of the season, both athletic directors have to agree upon it to have it at night, which he said he's not going to do for Michigan state. That's week eleven of the season, I do believe. So he won't have that it'll be noon or three thirty game. Indiana is we twelve of the eleventh opponent, but we twelve of the couch season fourteen because the job is, and so if both have to agree to it were manuals interests, he wants day games, so you can count on Indiana, noon, or three thirty a wherever he referenced the fact that Notre Dame game falls into this ten week stretch where they have no control over it. He brought Notre Dame into the equation. He didn't get asked about not. Dame. He brought it in. So he's bringing it in guess what folks. That's an indication. He thinks the Notre Dame game is going to be at night. That would be the second night game on the schedule for Michigan. It's your law, Milton ac- and chances are Penn State. They've already talked about making it a white out at Penn State. That's what they don't do white outs for three thirty games doing for seven PM or eight PM games. True. That's very true. So good chances that at least three games are going to be at night for Michigan and Penn State, and Notre Dame will be back to back. So get used to comment from ward manual, which actually want to get into I think, more in depth. We don't have time today, but he was asked about the Ohio State Michigan state, the fact, they play them both on the road in the same year at home same year. And he said, he actually rallied the cause with electric there's two years ago. But there's going to be it was going to cause a lot of upheaval in the big ten schedule upheaval with Michigan schedule and it wasn't worth the fight I disagree ward manual that was worth a fight and you miss. Just an opportunity back then. So a little bit of bummer for Michigan fans that have those away or home every single season. NBA finals begin is game. Four is tonight's as tonight. Isn't it? Yeah. Then on Monday. Yes, it takes. It's going on a cruise. You have well in five games off between days. So that was my whole gripe about the NBA finals. Is that they're the you know the from between game one game to the two days off and there's three days off for travel between between game two and three? And what game three was what Tuesday or Wednesday I think it was Wednesday Thursday Sunday Wednesday, not this past week. It was Wednesday not Friday and it's gonna be Monday. And I'm confused. I the space hockey's day, the only the only difference is obviously the travel day, they're giving him an extra day for travel values because a lot of games and at eleven o'clock at night on the east. So that makes sense but yeah. That's about it. Can we talk about the actual basketball for two seconds? You have literally thirty seconds. Okay. I think if the raptors win tonight, which I think they have a good chance wobble up clay, his hamstring's falling off, if they can win tonight game five back at Toronto. Maybe four one Toronto win. Wow. Wow. Wow. Could you imagine seeing the warriors upset not only upset, but losing five games? I mean, the injuries are catching up to them. I mean, really not allies. The that just really shows that the you miss a couple of key components for your team. It really does show. And I'm the other is I'm happy about it is every single year. People are like, don't even watch the season. The you already know the champion and all this crap, if the warriors lose this not because they weren't the best. I mean it just shows anything happen. So I like that shakes it up a bit. And finally, the NHL finals are the Saint Louis blues have a three two lead their first lead of the series. Do they clinch? It's yes, they went on Saturday or Sunday. Sunday, sunday. Yes, they win Sunday and glory will be blared throughout the streets of Saint Louis. Can't wait. I trust me. I can't wait either. This is the first championship in franchise history. They've been around for well over fifty years, that's time. All right. Coming up next. You're gonna hear from Kaitlyn flared as she was ranked, like thirty four on our countdown of the top, fifty Michigan athletes, the last fifty years, I would jump right into right now..
"jon jansen" Discussed on OC Talk Radio
"I love <hes> what Jon Jansen duct tape marketing says about. Out <hes> his his funnel which is no like trust try by repeat refer he calls it the <hes> the marketing hourglass where you get the people to the bottom you flip it back over and they go through the process again. Okay so there is a journey we need to know how to create content tint free stage of that journey and <hes> we need to warm up you know companies the idea that it's much more complicated than just three stops along the path yeah and I think that's important. There was a stat that I had talked about another previous. Show about how many touch catch points it takes to get a customer from that kind of I touch all the way through a purchase now as a in my sales process I used to say if I can't communicate with somebody in for within four touches if you will. I'm pretty much done with them. When I saw this model I realized I was just like eighty nine percent of the other people bailing out at four touches where it's potentially to actually get to that sal was gonNA take somewhere between sell seven and twelve so the same kind of thing along on this customer journey and recognizing where are they at? How do you communicate with them and truly what is that and we just can't make it up? We really have to talk to our customers to try to try to understand that so we think about at then utilizing different integrations of communications some way off. I'm way off topic here but this is this interesting conversation to me where when we think about the integration of how we communicate do you see video from from point one building awareness all the way through or what other tools do you see from a communication standpoint to really help broaden out that communication. I think videos the foundation but I really think an Omni channel approach is is the most important these days not everything has I I think videos to touch every part of the journey but you need supplement that say linked in with other things <hes> Lincoln's the best example I can think of right so linked in. Let's say we've got a video that is is about awareness but the next day shouldn't be another video. The next tape probably should be something else that's simpler for them to digest and then admit in creating other types of content within that space to to continue to make those videos even more valuable okay when when you post a video on Lincoln for example and I do WanNa talk about videos on different channels I I'll do myself so I post a video. I see people view it. I don't actually know if they're how much they engaged with it. I don't know if they're actually clicking and going somewhere. So how do we really drive more engagement men as opposed to maybe with video views but but you know with linked imposts views and that's great. I really appreciate it. All you up there in in in my <hes> radio land. I really appreciate that. But how do we get them to engage more. How do I get him to actually for example? Oh go and subscribe to the show those kinds of things well th that's a great question so <hes> I you need to make sure that your your communication is clear right. You need to have a proper format of your video to guide them to that next thing you make sure you're always asking for that next. Step <hes> when it comes to measurement it depends on the platform so linked in is terrible right now. When it comes to giving you metrics you know that some somebody watched it for three seconds beyond that you don't know so unless you can get them to get off the platform in track in that way? <hes> you really don't know what's happening on linked in other platforms have figured out how to check engagement which is very valuable but at the end of the day you need to get an off whatever platform they're on into your system ideal your email system so that you can then make them party year regular rotation in case one of those platforms goes away or suddenly decides that they don't like you anymore. Okay so we need to capture their contact information if you will or at least where they are in their journey and their interest level now there's always a call to action but have you found that when you utilizing utilizing video and they click on it to serve them up something else as far as that call to action or deliver them some other value or as the video itself should be the value the video should be the value but should lead them to eat or more more value or a specific action so typically what we say is at least a couple of videos to warm them up before they're gonNA do take that. Take that action between nineteen anyway it used to be that you could make a video or send them to a landing page. They would sign up right away. People are starting to become clear that because there's so much poor content out there so you provide value so they begin to trust us at then they'll sign up and that you can continue to push them down the path from there. We reached the saturation point of content. Can't I mean there's I- somewhere my notes here. I read that you know the average consumer add average person consumes about ten hours of content today or information day we remember in in my ad as we talk about they get bombarded with five thousand messages a day so there's so much information coming at him from so many different ways and you mentioned the word disruption. So how do we breakthrough that clutter if you will and rise above the fray and in disrupt disruption disruption. I'm GONNA coined that phrase T._M.. T._M. disrupt-disruption and how do we get <hes>. How do we get to that next level so there we we do have too much time and there's what there's more content uploaded in one day to Youtube in Hollywood's made the last one hundred years so there's the chance of your content standing out is is slim to none so that means we need we need now to create content? That's of absolute value to our target audience that either inspires entertainment educates and if you don't which do one of those three or have all those three in in your content than no one's GonNa find it. It's also supplemented with ads so you've got to create the content for your target audience and then get in front of them because there's it's rare. They're gonNA find on their own. So so you said inspire. Educate educate and entertain were the kind of three three items that you need to have within your video or all three or at least one of the other okay interesting <hes> I started off talking a little bit about the buyer journey and and and and I mentioned the Word Paradigm Shift. Do you see a kind of a paradigm shift in the way they're going on. I I read this article about <hes> a new buyers journey call the cyclonic buyer journey and basically the idea that there's a lot lot more steps and and they're spinning around because of all this information hence the cyclone part of it but so they pre awareness awareness education consideration education rationalization decision and ongoing I mean I mean that kind of lengthened the whole process out but do we see that people. It's not just a very linear approach that the really is a lot of movement within this buyer's journey there is and the more that you can create content that keeps them engaged through their spin if you will the better chance of of you catching them when they're finally ready to make that decision so everything you do needs to be a value in these a lot of thought put into it and he's a follow a system that you set up to make sure that you're there in the end. You're just you know a a stop before they got to. They really found the solution okay. Do you have before we move onto the next section. Do you have one or two recommendations to the listeners about if you're going to set up this this program kind of your buying journey and how you move move your customers along. What what two or three tips would you give them or one tip? If you want to see me they can come up with. I think the first thing I start with with what not to do and then we'll go with that so what I see companies doing and <hes> this has been a source of disruption for us but it hasn't well it is they started hiring editors internally and the challenges the editors aren't creative directors. They're not marketers so you get video but it adds the noise is throwing into that pile of content and watches and you see this all the time you go to a company's Youtube page and they've got five us on something. <hes> so what we recommend is is is sit down and figure out what are the top problems that you solve and focus on your first few videos on those things really poking at the problem that you solve <hes> come at your content as if you were servant don't think about you know did those that think about content from a service standpoint because you're in the mark your your business right. You provide a service if you don't provide a service that's a value to the world. You're not in business anymore. So thinking of yourself as a servant to the marketplace with your content provides the most value and provides provides you there grace return <hes> and then finally <hes> making sure that there's a campaign behind that okay so not a one and done but really again a story which leads me to my next question about storytelling now storytelling storytelling is in your title chief Storyteller <hes> in fact when I create messaging and brand strategies. I'm I'm telling a story as well not in my title however but the seems like storytelling has been a little blurred about. What truly is storytelling? I mean it's not to once upon a time so what it near definition is storytelling and how should brands think about telling that story within their context of their brand messaging. Yes story is so misunderstood and it's like you said it's a buzzword people use all the time and I I run the a lot when when I tell people I'm a storyteller think everything I'm about to tell them starts with once upon a time <hes> and I wish because that will be somewhat easy we should call always to change the company into once upon a time <hes> once upon a time marketing <hes> Copyright Trademark <hes> so <hes> story simply is a system for communication often toll from one person's perspective so people people don't care about your story as a company to care about their own so you need to bring them in to to your story so your customer has a problem. They look.
"jon jansen" Discussed on OC Talk Radio
"With with your host Angelo Ponzi I._M.. Angelo Ponzi your host here at the Business Growth Cafe and thank you for joining us today at the cafe. I'm excited have Jason Dunkin chief storyteller at Miller fire media to discuss how how to take your storytelling to another more strategic level to ensure your communications are truly communicating and we're also going to discuss. Maybe a new paradigm when it comes to the sales funnel to help drive business growth Jason Welcome. Thanks for having me Angela Fish. Why don't we do get things started? We let the audience know a little bit about you and your business and all that good stuff yeah I help businesses generate sales for their products and services using video <hes> we know that people prefer for to watch a video as deep as opposed to reading something we know that next face to face communication videos the most powerful tool that we have so we take that and supercharge by adding a sales process to it to make sure that our customers get results from those videos not just pretty videos okay that's great and we're gonNA spend some time talking about video along with a lot of other different things <hes> I asked this question of all my guests before we get started so when it comes to growing your business what keeps you up at night. I think what's kept me up at night. For the last few years is all disruption that we faced <hes> there are lots of new players to the market when it comes to marketing and in the has never been more we it's ever cheaper to create a video a so. It's making sure that we are doing what we need to do to get results for our clients so that we don't have to be part of that disruption. That's going on in the marketplace right in there. Certainly we think about video from the quality standpoint right everybody who's holding an iphone walking around with a video camera and they think they're video aquifer but that that doesn't necessarily mean we're getting the quality in and the more importantly it's not communicating. You're just taking a video of yourself or or shooting some video but as far as the kind of skill set that you bring to it as making sure we're GonNa talk about storytelling but the story is being told in more importantly that the message is being communicated so I think that's something that that you know throw caution to the wind I saw that happened in the advertising industry when everybody with a MAC became a creative director and so it really kind of changed the dynamics wchs but before we get into some of those details really the idea of video and working into an integrated marketing program it's really about how do we communicate with our customers in their journey in they're buying journey and that leads me to a sales funnel if you will oh and I found this interesting stat and in eighteen ninety eight e c e Saint elmo Lewis created the sales funnel as a way to help visualize the customer journey from the moment they became aware of the product until actual purchase. That's that's a hundred years that this sales funnel quote unquote has being used at predates the model t yet we still use a sales funnel to sell cars today. So what's your perspective on kind of the current strategy when it comes to customer journeys sales funnels those kinds of things and also we're GonNa talk about this and the next question. Is there a paradigm shift coming in the way we need to really think about our customers journey yeah I when when we start talking about journey we still keep it simple because I don't think that most brands are ready to hear the real truth about complicated. The journey is so we talk about <hes> usually a three step funnel so we it's called lots of different things in my favourite for a three step funnel is warm cold warm hot leads right <hes> some people talking about a top of funnel mid funnel Boffon which doesn't begin to tell story for me. That doesn't work. I love <hes> what Jon Jansen duct tape marketing says about but <hes> his seven funnel which is no like trust try by repeat refer he calls it the <hes> the marketing hourglass where you get the people to the bottom you flip it back over and they go through the process again. Okay so there is a journey. We need to know how to create content. Freed stage of that journey and <hes> we need to warm up you know companies the idea that it's much more complicated than just three stops along the path yeah and I think that's important. There was a stat that I had talked about another previous. Show about how many touch points it takes to get a customer from that kind of I touch all the way through a purchase now as a in my sales process I used to say if I can't communicate with somebody in for within four touches if you will. I'm pretty much done with them. When I saw this model I realized I was just like eighty nine percent of the other people bailing out at four touches where it's potentially actually get to that sal was gonNA take somewhere between sell seven and twelve so the same kind of thing along this customer journey and recognizing you know where are they at? How do you communicate with them and truly what is that and we just can't make it up? We really have to talk to our customers to try to try to understand that so we think about then utilizing different integrations of communications some way off. I'm way off topic here but this is this interesting conversation to me where when we think about the integration of how we communicate do you see video from from point one building building awareness all the way through or do you use. What other tools do you see from a communication standpoint to really help broaden out that communication? I think videos the foundation but I really think an Omni channel approach is is the most important these days not everything has I I think videos to touch every part of the journey but you need supplement that say linked in with other things <hes> Lincoln's the best example I can think of right so linked in. Let's say we've got a video that is is about awareness but the next day shouldn't be another video next tape probably should be something else. That's simpler for them to digest and then admit in creating other types of content within that space to to continue to make those videos even more valuable okay when when you post a video on Lincoln for example. I you WanNa talk about videos on different channels. I I'll do myself so I post a video. I see people view it. I don't actually know how much they engaged with it. I don't know if they're actually clicking and going somewhere. So how do we really drive more engagement supposed to maybe with video views but but you know with linked impose way see views and that's great. I really appreciate it. All you up there in in in my <hes> radio land I really appreciate that. But how do we get them to engage more. How do I get him to actually for example subscribe to the show those kinds of things well th that's a great question so <hes> I you need to make sure that your your communication is clear right? You need to have a proper format of your video to guide them to that next thing you make sure you're always asking for that next. Step <hes> when it comes to measurement it depends on the platform so linked in is terrible right now. When it comes to giving you metrics you know that some somebody watching for three seconds but beyond that you don't know so unless you can get them to get off the platform in track them that way <hes> you really don't know what's happening on linked in other platforms have figured out how to to track engagement which is very valuable but at the end of the day you need to get an off whatever platform they're on into your system ideal your email system so that you can then make them part? Are you a regular rotation in case one of those platforms goes away or suddenly decides that they don't like you anymore. So we need to capture their contact information if you will or at least where they are in their journey and their interest level now there's always a call to action but have you found that when you utilizing Elisa video and they click on it to serve them up something else as far as that call to action or deliver them some other value or as the video itself should be the value the video should be the value but should lead them to eat or more more value or a specific action so typically what we say is at least a couple of videos to warm them up before they're going to do take that and take that action in twenty nineteen anyway it used to be that you could make a video or send them to a landing page. They would sign up right it away. People are starting to become leery of that because there's so much poor content out there so you provide value so they begin to trust us then they'll sign up and that you can continue to push them down the path from there. We reached the saturation point of content. There's I- somewhere my notes here I read that you know the average consumer add average person consumes about ten hours of content today or information day we remember in in my ad as we talk about they get bombarded with five thousand messages a day so there's so much information coming at him from so many different ways and you mentioned the word disruption. So how do we breakthrough that clutter if you will and rise above the fray and in disrupt disruption eruption. I'm GONNA coined that phrase E._M._t.. 'em disrupt-disruption and how do we get <hes>. How do we get to that next level so we do have too much time and there's what there's more content uploaded in one day to Youtube in Hollywood's made in the last one hundred years so there's the chance of your content standing out is is slim to none so that means we need we need now to create content? That's of absolute value to our target audience that either inspires entertainment educates and if you don't do one of those three or have all those three in in your content than no one's GonNa find it. It's also supplemented with ads so you've got to create the content for your target audience and then get in front of them because there's it's rare. They're going to find it on their own. So you said inspire. Educate Okay and entertain were the kind of three three items that you need to have within your video or all three or at least one of the other okay interesting. <hes> I started off talking a little bit about the buyer journey and and and I mentioned the Word Paradigm Shift. Do you see a kind of a paradigm shift in the way they're going on. I I read this article about <hes> a new buyers journey call the cyclonic buyer journey and basically the idea that there's.
"jon jansen" Discussed on Duct Tape Marketing
"Her body loves best practices. Give me an example. Give me a template to follow. Why that that practice leads to mediocrity? In this episode of the duct tape marketing podcast, I speak with Jay Kenzo. We're gonna talk about breaking the wheel questioning best practices. So that you can do your best work. You're gonna want to check this out because this might be the ticket to innovation from your business. This episode of the duct tape marketing podcast is brought to you by Clave. Yo Klay a platform that helps growth focused ecommerce brands drive more sales with super targeted highly relevant, Email, Facebook and Instagram marketing. Hello and welcome to another episode of the duct tape marketing podcast. This is your host Jon Jansen my guest today is J Consolo. He is the founder of thinkable media and the author of break the wheel question best practices hone, your intuition and do your best work. So Jay, thanks for joining me. Thanks for the giants. Get a beer. Now. You also spend a little time at Google. I think didn't you. Yeah. That was actually my first foray out of where I started which was sports media at into tack and marketing a so I a a doing a couple of episodes today. And my last guest was a head of engineering at MAs. And I'm not collide you we did a little bit of Google bashing. I there's a reluctance. The reason I'm not working for any of the large companies. I worked for before. Actually, it was more dang it. We have to play, you know, as more that, you know, but let's get into the book. So one of the lines jumped out and be really from the very beginning. Stop obsessing over others, right answers and start asking yourself better questions. And that's really in some ways the premise in the entire book, isn't it? Yeah. You know, like work has this tendency through a number of reasons that I explore in the book to regress to the mean, you know, we we look at content marketing is really easy example, because it's so public you look at a lot of blogs. I, you know, I came out of the marketing tech world, every marketing tech vendor marketing trade publication, you know, there's if you see a list article of tactics on a given channel, you know, six ways to drive leads from Lincoln for your business. I've seen that article in seventeen other places, and it looks identical. You know, there's this glut of average or commodity workout there, which is becoming a real problem for arbiters. And so in writing the book. Wanted to explore in a world where that's table stakes where knowing just the basics of how to do anything is instantly available. How do you go from zero to average, but from average to exceptional zooming samples of ways that people because I think most people get that. Okay. Yeah. I'll ask it or questions. And then the next thing is like what does that look like how? Yeah. Well, so in the book, I propose to buy three decision making model, which is basically a fancy term for like, I think there are six great questions to ask. But it's about what you ask those questions of that truly matters. And I think if you look at commodity work, especially from marketing teams, what tends to be missing is. The variables found within your own specific context. Because what we're so obsessed with doing is finding some existing playbook, and repeating it or guru or expert or best practice or new trend to Guam onto were looking for these generalities or what works on average. And I'm using air quotes because I know this is the podcast here. But we look for what works on. Average are in general and really that's a dangerous way to make decisions because it doesn't take into account your context. And if you just break down, your context into three different things, I think investigating those things becomes paramount to making really good decisions and the decision here, isn't what works on average is what would work for us. And so your context is basically you the person or people doing the work your audience, especially key for marketers. But the people receiving the work, and then your resources, which is your means to make that work happen. So if you ask really good questions, and I propose to a piece of those three things for a total of six ask good questions of those three things you're context. All the sudden, you have a lot more clarity than just trying to grab it all those general bits of wisdom, swirling around our industry and the and there's more than ever before. Here's the problem though. Of course it worked for them. And you know, I won't get fired. If I do that. I mean, you know, people are scared to like make decision that may be breaks the wheel. So I mean would. You agree that that's part of what holds people back. One hundred percent. I would say two things. So one is I wanted to take thinking for yourself out of this realm of the rebel and hand the ability to do that to the practical individual working in business where it's not like, I'm bucking the trend for its own sake. I'm not different for different sake. I'm not running in an opposite direction or counter cultural direction because it's cool or because I have an idea and I disagree with my boss or client. No like, I think it's very practical to do these things. It's just that. We've never really been taught how to do this. You know, finding finding best practices isn't actually the goal. Finding the best approach for you is and we'd all agree with that. But we don't really have a practical system in place for how to make those decisions and more importantly, John like how to vet any best practice or precedent to ensure it's working for you in the here. And now like that's really our our main skill as marketers need to be not finding someone's answer, but vetting all those possibilities. To work for us or to throw out the ones that don't. So that that's the the main answer. I would give you is. I wanted to take that scariness and make it practical. But part of me honestly, wants to say, you know, what's deep in my bones. Here is there is a certain type of person that this book is not for this book is not for somebody who just wants to follow a blueprint and clock out sharply at five and doesn't care about the results and doesn't care about serving their audience. That is not who this book is for this book is for somebody who really truly is bothered by shipping it when it's terrible or mailing it in because whatever I don't really care about my work. That's that's not who. I'm speaking to. You know, I was with you completely on the practical side until you through the word intuition in there. Now now, I'm picturing the crystal-ball approach to making decisions. But that's not I know about it. No, I hate that idea. I'm a creative person. I've I run a business on thinkable media that makes original series for brands like I think about big ideas and big picture creativity. All the time I can get lost. In the fluffing -ness of all that stuff very easily and be fine with it. But I know when we enter the real world that's not a that's not everybody. And then be we have work to do results to get clients or customers to serve. So if if you look at the history of that word intuition, it's really been twisted. It's really been you know, it's embedded in this idea of the mystical muse. But all intuition means if you look at the root of the word is to consider its from the Latin into wary. That's all that means to consider. And I like to think that these visionaries that we laud in business the ones who seemed to react to their intuition. Effortlessly, you know, the Elon Musk's of the world down to the creative individual on your marketing team, these people that we call visionaries. They don't see the future. They don't have the gift. They're not like visited by the mystical muse. They just see the world for what it actually is. They just have this incredible ability to consider their environment and make decisions based on that based on reflect. Action and testing and learning instead of somebody else's general idea. And so that to me is what intuition is about. It's about understanding how to ask questions how to contemplate and consider the world in a critical way, which might be slow at first, and what I'm trying to do in the book is proposes system to make it faster for you. So that if you leave the book if you go and implement what I what I research for a couple of years here the product of that is you can start making better decisions faster, and your first impetus is to investigate your environment instead of two glomming onto what
"jon jansen" Discussed on Sports Talk 1050 WTKA
"Of a bunch of their best players guys. Like Jack Johnson Andrew Kagera Yano had departed for the NHL. And and so they looked at a roster, and they had twelve freshmen to seniors. Kevin porter. Chad cleric was like are they gonna be able to you know, are they going to be a good this year? They I think they're picked finishing third or fourth in the C C H A, and they absolutely just blitzkrieg the entire C C H A won the regular season title when the tournament title one the regional east regional in. Clarkson, but that's not quite the right? Where the one of those New York. Yeah. I too small there should never have a regional. But somehow hockey cannot figure out how to actually treat their tournaments. Don't give me start on that. It's like one of my big gaps. That remain is that answer Belay, treats hockey. Both Wyche college basketball under the same time. Like nothing they have no idea how to do their tournament. Not you can never figure it out right now, I got ya. But they went to the frozen four were the best team in the country. So I put him up there. I've got on my list Zack Novak Stu Douglas who are the captain's about the two thousand eleven and two thousand twelve teams for Michigan basketball. I've got Jordan Morgan on their a friend of the show who was the captain in two thousand fourteen. The year after they went to the final four that was the team went to the lead won the big ten title was style and big little dog. Yep. And mcgarry sauce castio, but say another guy in there's probably the probably should be more football guys on this is just that reasons he buys the last the lost decade. But in one thousand nine hundred seven Jon Jansen in Eric maze. Were Michigan's captains. And John Johnson is considered. You know, he's he's got his podcast. You can listen to it. He's he's considered one of Michigan's best captains of all time. I think in fact, he was a captain ninety eight to but Eric maze was a walk on who got elevated scholarship linebacker his senior season. He becomes the starter for Michigan in one thousand nine hundred seven he he displays this level of speed and athleticism at the linebacker spot that you know, I'm a big fan of Jarrett irons and Eric Andersen. But Michigan in the middle linebacker had never had anybody like that. Okay. There was just go that he was essentially the precursor to a Bush now that year the Honey Jones, and Ian gold would eventually take over. And I mean, it it ushered in a new era of this of the speed linebacker the undersized, but guy that could that could get into the offense a backfield before you knew was there that if they threw ball. The flat could cover that running back. I mean, Michigan didn't have those type of linebackers before Eric maze. Donnie Jones in gold than you would end up having Larry foot, and that it kinda changed. So he gets he's playing in one thousand nine hundred seven in Michigan. Looking at up here. What what game it was? I think it was maybe the fifth game of the year. Fourth game of the year. He blows out. His knee against Indiana. And I had the good fortune of having a conversation. Do an interview with Eric maze for a story a couple years back. So he's he's he's doing surgeries in the hospital for the day that Michigan's plane Iowa, and if you are fan of the ninety seven team, and you remember that team that team. Well, and you've heard different guys on this show. Even talk about it. I think Charles Woodson two weeks ago talked about a hundred show that I will game is when Michigan was in trouble. They were down twenty one to seven at the half. They had given up a sixty one yard punt return for a touchdown from Tim Dwight late at the end of the first thing. I mean, I think it was the final play of the first half. It looked like they were this. This was this was this was the game. This was game six of the nine seventy seven. This is the game that Michigan loses. And it's you go back and look through Michigan football history. And there's usually like one game in all Bose teams. Lot of Lloyd's. Best teams one game it cost them. And this was going to be the game kept them from winning the national title an Eric mazes sitting up in his hospital bed, and he actually tried to get was a carnal body. Like, I need you to come pick me up at the hospital. And he's like I'm gonna get I'm gonna I want you to drive me over to Michigan stadium. I need to talk to my guys. Like he wanted to go there at halftime getting the locker room. And I and and I mean, like this is like, I think if I remember the story correctly, it was maybe a day or two days after surgery, and this is not surgery like nowadays where you have an ACL surgery. You're in the hospital for twenty four hours. Just have the swelling go down, then they're putting your charge the rehab team. Like this is mid nineties where you're in the hospital for about a week. Yeah. You know, and then they're slowly releasing you? So he's trying to get like crutches, and he's trying to walk out of there. And the doctor's like, no, you can't you can't go and he's on the phone as you gotta come get me. You gotta come get me because he wanted to go address this team. And and thankfully, he stayed in bed. But his team was able to you know, they had a conversation apparently. Brian greasy walked into that locker room and talk and like just told the guys like all right? We're putting this behind us. Let's go out there and kick their got these guys reruns type of thing, and they did they won twenty eight to twenty four, but I always thought of Eric maze. You know, we talked earlier about whether needed to be like the onfield guy or the Rah Rah guy that was one of those moments where he wanted to be the wrong guy. He wanted to to get in there and not and he said, I don't want to light my guys up. I wasn't going in there to like yell at the most going in there to essentially just motivate them and encourage them and tell them that you know, here. I am like in this situation. I'm in, but I'm going to be here for you. I've got your back. And so that's what there's a lot different ways that can make a great captain. And that's one of them is to be that guy that just encourages and motivates pushes. And now we're seeing in Xavier Simpson. I mean watching him, you know, watching the way that he plays the, you know, the underdog would however you want to describe him but coming off that game last night and seen him getting the face of a six nine two hundred eighty Pounder. I mean, we've been the last couple of weeks. I don't know that he is a cashless killer that somehow he's going to go out there and caches Winston ain't gonna get his. But I do think if you're. If you're looking for a reason to be really excited about that game beyond chance to win big ten title is to seize aver Simpson backup matchup with caches Winston because it's going to be so much fun. And there's just another example of why this could go really well for for Michigan is because of guy league Xavier Simpson. Yeah. I mean, I I I had no idea about that story actually about about mazing until obviously just said that, but I mean to have someone that could be had that equal bit of the motivator slash Zach motivator slash, you know, having the the the ability to have that same kind of swagger in your playability. That is one of those things that if it's almost out maybe a rarity. If you think about it. I think I think the only other tie the only other time that I think it would be different. And I know that he know he's not he wasn't considered a captain until the Orange Bowl a little bit or I'm sorry. The the peach bowl was was chase. I mean, he he definitely had. He was definitely the vocal individual. You know, he was always the one that, you know, talk to the people on the field after the game TV or radio kind of thing like that. Yeah. Well, I mean what you say schmucks like me, not schmucks. But I mean, like, you know. Yeah. Well, okay. Well, I mean like the one that I can remember obvious. And obviously was the the Michigan state game where he came on with with Brad Galli afterwards. And you brought up the whole you little brother aspect of things and stuff like that. But I mean to be able to netjets backup your words to help motivate your team, but also have the playability. That's that's a completely different beasts and Z is they will find that. Now, he is definitely he's showing that leadership ability. He's also showing that playability as well too. And that's why I think he's definitely got to be up there in a lot of people's captaincies ship a lot of people's lists. If you'd like to weigh in Michael's path, I t h you can tell us who you think is the best captain you've seen copy Saint Zack Novak Devin Gardner. Andy cannon vino who was a linebacker in the eighties for for Boesch. Amac cler. So yeah, come on jump in. Also, you can weigh in on the question about Josh Gaddis. The the responses are getting comical now about how about keeping the spring game of a secret joking or no there's people reacting. Like, are you kidding me? Like, why would we possibly do this? We don't even show our best offense in any games. Hashtag for when you're like when you're asking not like because I think people read that tweet, and they think like your legitimately wondering in contemplating this when really you're just trying to get feedback. 'cause I think some of your questions like the one the other day, which was more satisfying to you. Michigan state losing her Michigan winning. You you took some heat. And I think it's because people thought that you were like legit actually trading for fifty fifty. Feedback response. But yeah, as far as the captain goes, you know, I mentioned to you. In the break before I went and got our lines that I think Chris warmly and Jake button twenty sixteen probably up there. I think your list is probably pretty sound as far as the last twenty years by David Simpson. Charles matthews. I think last year. You know, and I think one common trait when we at last year's basketball team Hamad Ali Abdul Rachman, Duncan Robinson, mo- Wagner. Especially muhammed. I feel like, but I think one trait that seems to be in common with all of these teams are all of these captains that you've put on this list. They all exceeded expectations almost I mean hockey's a little different because I'm sure they were like ranked two in the preseason finished too. But like they they all either had great seasons or vastly exceeded expectations. And I think anyone who has played sports, particularly at a high level would tell you. You know, the best teams have the best captains it's because because it's more than just giving the great speech. It's more than just being the best player. It's drawing the most out of everybody Kerr forging this culture because John beeline. I mean, he can say whatever he wants. But the bottom line is it's it's up to the players. How hard they wanna work. How good they wanna be and eight is really hard for me to imagine anyone slacking off in Michigan's practices because Charles Mathewson's aver Simpson are like dissuade. Hired in a different way. They are the worst interviews, but as far as being a competitive person a player, you know, someone who is all about the team in the championship. I mean, it's just really funny because Charles Mathews will like scoff at any questions about like how he didn't give a night, you know, and and asking about like to feed, and he's like, no like, you can they are so serious about this championship potential, and I think that has led to the rest of the team. And it's why they're good because they work really hard. Hey, let's go to Charlie in west. Michigan charlie. How are you today? Hey, guys, happy polar vortex. Michigan. Listen, I was just telling MS I was a little kid and nineteen eighty I'm getting up there now thirteen and maybe it was because I was so impressionable, but Michigan's football team had just come off very disappointing end to linking seventy nine season and entering the Lincoln eighty football season. I think they even had some off field issues prior to the starting in they open nineteen eighty by winning a very close game at home where in I think Anthony Carter scored a touchdown in minutes to beat northwestern seventeen to ten and then of course, they went down to Notre Dame. Got the reality for the infamous fifty yard kick into the wind. And then they lost to South Carolina at home and the season on the brink of unraveling. And I think that's when can't have you know, who you talk about an under sized guy and underdog either lit a fire under himself and had a meeting with. Oh and really stepped it up and put the team on his back from a leadership standpoint. And also John Wang from leadership standpoint help turn that team. And of course, they went on to win eight games and gave pro his Chris Rose Bowl victory. So Andy, canopy, no is a guy that always stands out to me in my lifetime. As one of the great captains that I can recall, and that's really cool to hear. Because obviously, I mean, that's someone mentioned him on Twitter, and I had a little before my time. And so to hear those stories and to hear what guys have done in the past is certainly one of the great things that the listenership can can bring to our show. So thank you for sharing that Charlie and good luck to you on the west side of the state..
"jon jansen" Discussed on Sports Talk 1050 WTKA
"To inside the huddle. Josh Gaddis has been speaking on Twitter a little bit. But he spoke on the John John John Jansen podcast and talked about offense, and is the kind of conversation that if you're a Michigan fan you've been looking for something to get excited about the hiring of Josh Gad in the first place. Jim Harbaugh announced on his podcast last week that he was handing the keys over and then this week on the Jon Jansen podcast, Josh Gaddis. Those a lot of Jay's to say speaking on his offense Zach, okay? The other day. You did a great job tempering mind which actually appreciated because you brought up the pep. Hamilton, quote, is this different what he's saying is this different than what we heard in the past should Michigan fans by into idea that they're going to have as he said the call that's being bandied around a totally new offense. Of wealth. You actually read all the quotes, and I'll have them on on twenty four seven sports just a moment. But there's a lot of unpacking that he does. I don't think he's not out there. Saying like the main point of his quote was not that it's a total new offense. The main point of his quote was that we'll see what the players can do. You know? We'll we'll see what it looks like when they're in spring ball. And we'll design are schemes and our game plans for what they what they can bring which is really one hundred percent accurate. I mean, that's what you do. That's that's why Michigan was so run heavy this fall because when they were opening things up in spring ball you impart due to injuries to two receivers. Or, you know, they didn't know if she Patterson was going to be eligible things like that in the past the offensive line couldn't pass protects as well as they thought. But they saw Chris Evans and Kron Higson do anything, sir. All right. We're going to be a runoff this year. You know, turned out to maybe not be the best best decision. But you know, he's not like he's out there saying, oh, yeah. It's going to be throwing right. I mean, he's even saying the offense will be balanced. There's going to be a lot of running. It's not gonna be this speed in space doesn't just mean throwing the ball a ton. You know, there's there's elements of it to highlighting the best players. Now. I think I mentioned this earlier this week. It'd be pretty any any coordinator could come in here and figure out that Michigan's best opportunity for success. This fall is to pass. I mean, unless unless x Chardonnays JK Dobbins or something which is chance could be. But unless he's or Jonathan Taylor like some instant impact guy your best option is to pass. You got three receivers who could vary. Feasibly leave early to go pro you have a five star quarterback in his fourth year his second full season as a starter at Michigan. You know, you have you have a tight end in Sean mccune who has probably north of five hundred career receiving yards. You have you have Nick Eubanks. It'd be really hard for me to look does have to get behind. Anybody looking at this team and saying they should run. It's just the personnel. I mean, it's just not. So so I wonder too if if regardless of hiring, Josh Gaddis, it would have been really hard for anybody that they brought in and for Jim Harbaugh himself to look at next year. And so next year chances are they're going to be more passed than run and be like well, thank God, you heart or Josh Gad more. I think it was a really smart move by Gaddis because it's like he's going to look like a savant. Yeah. He's I mean, and then the NFL teams are coming, and he might not even you know who knows? But yeah, it's like Devin Gardner. Maybe someone else said every offensive coordinator has got to be looking at this job being like, oh, yeah. Give me a part of that. I'll make them throw for thirty five hundred yards and look like this or whisperer when really I just ran a very basic did exactly what what everyone else would have done. So so I would say, you know, to to Michigan fans, I would temper it a little bit. I mean. It's not like I mean, how many how many times has a team that that struggled in an area hired a coordinator. And then had amazing success the next year. Now, it might overall it might change. You know, I think I think you know, higher coordinator. Maybe it's a couple of your belly. There's never like this like magic switch. I think the closest thing I can think of and Gaddis was a part of this was Joe Moorhead went to Penn State. But a lot of that was trace McSorley turned out to be a lot better saquon Barkley turned out to be a lot better. It was kind of a perfect storm of personnel. And so, you know, I would say I he's he's saying that, you know, offensive successes can be player driven which I think is is accurate. I don't think he's delegating the blame already or whatever. But I think he's saying like, look it's not I'm not gonna walk in here and do something that Michigan's never done. But we're gonna we're gonna work to get the most out of these players, and they have really talented players. And by the way, Gaddis he's produced seventeen pass catchers with seven hundred yards receiving seasons in eight years more than two per year. I'd have to double check at mar Dr J Texans numbers. But I don't think Michigan's had one under. And so it's one of those things he's able to get something out of these players that other Michigan hasn't been able to get. So there's so I think that's where maybe you're exciting. It can be and the fact that he he seems to understand that it's not like this. Josh Gad is offense. But it's the personnel. And getting the most out of your personnel is gonna work. So yeah, you had that tweet today. Talking about how your sucked in could could have seen that one coming. Hold on a second. Hold on stream being sucked in insane. I am going to. You know, be drinking the Kool aid. And I'm this team's winning the national championship and the whole thing. I I still think they're winning national championship. I still think there'd be no high state, but am I more excited about the offense today than I was a week ago two weeks ago? Absolutely. Because that was the greatest source of frustration for me this past season. And especially obviously, the last couple of games was the stubbornness to stick with what didn't work now, let's say if it ain't broke don't fix it. But if it is broke you've got to try to fix it. Well, one for ten in one number four in the country. Would you argue and you put up thirty eight points in Wisconsin, forty two one Penn State again, I don't have a fault with the first quarter game plan against Ohio State of a fought with a second-half game plan against Ohio State and the entire fourth quarter game plan against Florida. The entire game plan against Florida all four corners. Speaking of could've seen that coming a mile away. Oh, they weren't able to run the ball. Well with a true freshman who has never played before and running back who might still be hurt based on his production. I mean, it's without argue with their best run blocking the best run blocking tackle. But arguably two year starter Jon Bush Abadia their best run blocking offense alignment overall. And their first first team all big ten running back in over a decade. And I mean, it's just yeah. Go to see that one. Come. So so, but that's exactly what you're saying. Though is like, you know, he's saying speed and Spacey saying new look he saying diversity in the passing game. You know, he's saying I opened things up, you know. Yeah, he's saying, but I I think if anything if you if you're looking for reasons to be excited just be excited that they're that they're on the same page as what logically make sense like if he came out and said, you know, you know, this is Michigan. This is where you overpower people this. You know, the big ten it's not the same as Alabama Viki amounts of that that would be really alarming on his part. But it also because for concern it seems like everybody is on the same page with what it's going to be. I don't know if it's going to be good. But they're on the same page of it. Yeah. So I think it really just depends on the individual. I'll I'll say this. I did tweet out, you know, whether or not you are excited about whether it'd being sucked in, and I think the the comment from Doug Skien for Michigan football player Kool-Aid warning. I wouldn't drink it. If I were you not that. I don't wanna drink it. I'm just not going to drink it. Yeah. Michael. It's called Michael's look into warm up with some some boozy Kool-Aid. I think I think after reading that tweet from dog I'll have some hot chocolate instead of the instead of the so. So I mean, you know reason to be optimistic. We've we've talked about so good higher. Right. They everything they could've wanted someone innovative someone who's done it at other big time programs. I mean, Alabama I didn't realize this until I was put in the together went from seventy seventh in passing yards to third in passing yards in the country. And that's a that's a big jump. Michigan was eightieth in passing yards this year. So. To a helps Jerry duty helps having a team like Alabama helps a lot. But it's not like Michigan's personnel is vastly inferior. They have a five star quarterback of five star receiver to other top three other top one fifty receivers. It's the physical talent. Is there? They haven't you know, it's not it's not L Bama. But it's not like it's inconceivable that Michigan could be a passing dominant offense this year. Probably the final and best comment. Everything he is. He is saying is exactly what we've been begging for his fans. Just hope we see it out the PR part. But he's saying from Josh Howard. All right. When we come back. We'll get into the NFL playoff talk with Mike rusting of ESPN dot com. The hot on sports talk. Ten fifty..
"jon jansen" Discussed on The World of Phil Hendrie
"Because my reaction was the same one J. You're just on crying about how you didn't. Nobody recognized that you went into a ball and ruled against the wall. Now, you want us to believe what? Let I'd like to hear Jay what what what is it? You're saying. What I'm saying is that why saw my head, and it was floating, and Mr. Henry took the recording that I had made in good faith. And he shook Jay you're gonna love it. Because I know how to make a cartoon face. And I thought it was gonna be a regular JCS cartoon, and it was gonna be in preparation for chase S citizens police cartoons. Okay. It might as well. Just tell you. You felt this is some sort of a professional addition. Yes, sir. I did. Yes. I did. I and and so Mike me you thought it would be much different dignified. I probably very be very dignified that you not not floating. And when I finally did see it, and I said, well, okay. You know, this is I made a comment like this is about the head. And then I went what I mean is the m ahead. No, let me get this straight. You saw your head floating around. But you thought it was going to be more dignified. Yeah. I did. I thought you're gonna quit put it on a body or something. I didn't know what. So. And so. I just went ahead and say what I said, here's what Jay said. I mean, we could play it. Let's let's play that. On three police this emanated hid that you're looking at is animated writing animated, and it's not me. And if that obviously stopped me, there's mortars mortar views than a hit, the floats and probably make it sound worse. Anyway, this is a promotional tool is all this is is what the head is by head. I mean, the head you see. So there it is Jay, you know, you know, when I first saw it I thought okay, Jay did his live. All right. Well, that that tells me something because I was not allowed to do. Mine. Live. Mine live, and I saw what the head was saying. Well, I didn't get to see what they hit with saying. Mine was mine was decidedly much less dignified than yours was Jay. I was trying to see is when I said they hid. I didn't mean. Yes, we know on six. We'll MS grey. What it was because I was going. I knew I was gonna take some stuff at at the substation from the sun commanders j what do you work during the daytime? If you don't mind the asking I worked for Johnson beverage corporation. I told you I worked security did Jon Jansen piling plan. You do what I worked security Johnson. Bottling plant Johnson Johnson Beilin plan. Okay. So and you're getting stuff from the subcommanders where I consider to be my primary duty. Yeah. But you don't get paid for being a it doesn't make any to hat. Damn right. So you're you're you're you're taking stuff at work. She I'm kicking stuff. Yeah. Taking stuff at work. I'll hold on just about. Here we go again. No, I don't care. I don't care pleased. Glazed donuts. I'd like to jump in Philip. I could because I don't have a whole lot of time to sit here and spank it if you don't mind go ahead. Oh spanking that that's correct. I feel I think you did me a disservice. I thought it would be much more dignified. I didn't know I'd be there with the big Lassus and going high, and I'm caught tune, man. I don't need that not at this point in my life..
"jon jansen" Discussed on Attack Each Day: The Harbaughs' Podcast
"Cast while working out feeling better always loved the Jack talk words of wisdom, hashtag, go blue. Love this episode with Ben Herbert on Ben as you want to get it ready to go. You better on a gonna get you better not treadmill than Ben Herbert who maybe maybe he'll split his pants. Who knows? Maybe we'll get to that later. We'll get into owning about why? That's actually a good thing. You may not think splitting your pants as a good thing. But we're going to tell you later on. Why actually why that is why that's a good thing. Speaking a good things yesterday was the because we record the podcasts on Mondays and it releases on Tuesdays and you'll listen throughout the week. But on Sunday of this week was the the the continuation of the football bus has been going on for a long long long time, obviously. But it was this year different incarnation. The football award show at the Chrysler center. Matt Dudek was a presenter. I was there for rookie of the year. And. Two thousand one where there was one nominee for each category. They didn't make it difficult on your anything. No. They didn't make it. Difficult was good. There was not a whole lot of drama in that winter. So, but that's good because I walked up in John Jansen was the was the host Marnie Marty Smith couldn't make it do the apocalypse happening in quote, unquote, apocalypse is happening in Carolina with four inches of snow. And so Jon Jansen did a great job stepping in. And for those of you that don't know how tall I am. I'm not as tall as John Jansen. So I needed a step stole practically reach the microphone, and you did make that joke. I did make absolutely I there have been so many speaking vents I felt for you. Because there's somebody's being events where I will speak, and I'll introduce somebody tall, and they'll readjust the Mike, and then I'll go back, and I'll pull down and you hear the squeaky of the Mike yet that noise, and then I'll let you to somebody else who inevitably is taller than me. And I would rather have a step stool some sort then which when Jim and John. John got inducted into the pioneer hall of fame. It kind of worked against us. But they had they brought a woodblock that we say both stood on. Because salmon, I are both in your demographic for height. The problem is that we didn't slide it out when we were done. So in like when John went up or Jim went over anybody else went up also stood on the podium. Now, we didn't realize short because we could still see over everything they were still have much taller than us. And so I felt your pain. I really enjoyed the event there were definitely some highlights in the event any award show is going to have highlight moments versus others. But it's always fun to see kids personalities come out. Oh, maybe none better than the top GPA winner. Stephen spinella..
"jon jansen" Discussed on The College Draft with Ross Tucker
"That i thought he had excellent patients in the passing game and i thought his hand usage for the most part was really good i thought his foot work in the run game was good as well you know he he was under control getting a new as run fits did not see as much pop as i wanted to see but i think part of that is just leverage i mean what you're gonna get the advantage of being six eight is your length and what it does for you in the passing game it's going to hurt you a little bit as a run blocker i mean you're just you're going to have a tough time ever really getting underneath people but you don't really have to get these people you need to get your hands inside and say on people which is i think what he'll do i don't think he's going to be a dominant run blocker he actually reminds me a little bit of like jon jansen in that regard i think is a good is a good comp there and he's got a nice click slide i'm not worried about his athleticism or his or speed rushers from that standpoint i just watched the georgia game and he did let the bellamy kid get to his outside hand a couple of times to me that is more of a technique thing where you know he needs to know that you cannot let them knock your outside hand down like that's why if you look a lot of guys only ever use one hand because they want to keep that other hand back because they don't wanna take the chance that it gets knocked down like that so that to me was more of a technique thing than it was an athletic schism thing that i think he'll be able to correct.